Director, Marketing & Communications Job Description

Director, Marketing & Communications Job Description

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Director, marketing & communications provides social media planning, strategy and onsite support for RTG events, including planning documents, writing and scheduling Facebook, Twitter and Instagram content and planning and executing social media contests.

Director, Marketing & Communications Duties & Responsibilities

To write an effective director, marketing & communications job description, begin by listing detailed duties, responsibilities and expectations. We have included director, marketing & communications job description templates that you can modify and use.

Sample responsibilities for this position include:

Lead email marketing strategy and execution to build and optimize email marketing programs towards target KPIs and build contact management system to provide discipline, rigor and reporting to client communications
Work closely with Programming & Production to develop positioning for Golf Channel shows
TV
Out Of Home
Facilitate process between Marketing stakeholders and Creative Services in the creation of marketing materials to support all New Media businesses
Work closely with the GolfNow.com team to ensure brand consistency and positioning and integration of Golf Channel within their platform
Track competitive communications across both Golf and Sports TV industry
Drive message & brand consistency across all consumer touch points
Manage Marketing Communications team
Leading the development of presentations and other materials to assure that key messages are distributed through a variety of communication channels (e.g., video, web content)

Director, Marketing & Communications Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Director, Marketing & Communications

List any licenses or certifications required by the position: YMCA, P/SL, CPR, BFA, BLS

Education for Director, Marketing & Communications

Typically a job would require a certain level of education.

Employers hiring for the director, marketing & communications job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Journalism, Public Relations, Education, Business, Writing, Communication, MBA, Management

Skills for Director, Marketing & Communications

Desired skills for director, marketing & communications include:

Marketing principles
Distribution channels
Email
Hospital
Life science industry and clinical processes
Social media tools
Twitter
Advanced planning concepts and overall life insurance and retirement planning industry
Analyses
Blogs and other social media tools

Desired experience for director, marketing & communications includes:

Stewards the agency relationship
Manages and directs the agencies to set the short and long-term roadmap for all competitive advertising
Tracks and analyzes competitors' messaging, services, pricing, etc
Determine GTRI’s brand strategy and positioning
Develop and implement an integrated strategic marketing/communications/PR strategy and supporting plans to advance a brand identity
Develop a brand that is well-known, strong, authentic, connects emotionally with all stakeholders, attracts attention and defines the GTRI value proposition

Director, Marketing & Communications Examples

1

Director, Marketing & Communications Job Description

Job Description Example
Our innovative and growing company is looking for a director, marketing & communications. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, marketing & communications
  • Create marketing/PR activities that will allow GTRI to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers
  • Gather and synthesize market trends in higher education and sponsored research
  • Actively engage, cultivate and manage news media and external relations to ensure coverage of GTRI’s innovative projects, programs, special events, and announcements
  • Oversee the day-to-day operations of the marketing/communications function including budgeting, planning, and staff management
  • Measure awareness and strength of the GTRI brand and programs with a focus on increasing visibility and size of its various research programs across key stakeholder audiences
  • Lead and coordinate with GTRI staff in marketing/communication of various programs within GTRI
  • Coordinate and collaborate with various staff outside GTRI on various marketing/communication/PR tasks and projects
  • Develop and effectively manage a social media strategy and presence for GTRI
  • Manage the development of content and user interface for GTRI’s intranet (WebWISE)
  • Design and implement a broad media strategy promoting the School’s national prominence among key audience groups
Qualifications for director, marketing & communications
  • Develop materials and messaging supporting the School’s mission and values, leveraging university, professional and consumer media attention
  • Support dean and other School leaders in achieving the objectives of the School through a broad range of tactics targeting various audience groups
  • Strategize with School leadership in the development of pivotal partnerships and collaborations that position the School as a national leader
  • Manage School website and the required support relationships
  • Position the School as a national leader in clinical pharmacy, regulatory science (global), health policy and economics and pharmaceutical development through persistent and consistent messaging across all formats
  • Develop long and short-term communications plans in support of the School’s objectives and vision
2

Director, Marketing & Communications Job Description

Job Description Example
Our company is looking to fill the role of director, marketing & communications. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director, marketing & communications
  • Co-supervise two employees with another department
  • The Director partners with their respective business counter parts in the development of the short & long term, strategic systems plan
  • The Director will work closely with other groups globally to coordinate cross-functional plans and activities
  • The Director recognizes and identifies potential areas where existing policies and procedures require change, or where new ones need to be developed, including regulatory & privacy driven changes to respective countries, compliance (eg., Sarbanes Oxley, HIPAA, .)
  • The Director must be able to act for their SVP in their absence, handle any duties assigned by management
  • Creating high-impact, visually engaging presentations and other content for internal and external audiences
  • Collaborating on creative communications programs to engage employees in the Marketing organization, overseeing routine department communications (organizational announcements, large “town hall” meetings)
  • Collaborating on creative communications programs to engage employees in the Marketing organization, overseeing routine department communications (organizational announcements, large ‘town hall’ meetings, etc…)
  • Design and create day-to- day communications to inform employees and clients of changes to policy and procedure
  • Own Social Media Policy, channels, monitoring and strategy / execution and manage Media Relations agency including priorities and execution
Qualifications for director, marketing & communications
  • Candidate must excel in a fast paced environment, possess strong strategic thinking and the ability to lead and motivate agencies, and influence senior management, peers, and subordinates, gaining their respect and making them value his/her judgment
  • Experience working in a large, complex, fast-paced fortune 500 Company is strongly preferred
  • Bachelor’s Degree in Marketing, Communications, Public Relations, Journalism, Graphic Design or related field strongly preferred
  • Minimum 7 years of experience in Marketing, Public Relations, Communications, or related field required
  • Must have experience in creating and launching large-scale marketing and programs
  • Previous experience in developing and implementing web-based communications
3

Director, Marketing & Communications Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of director, marketing & communications. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, marketing & communications
  • Recommend and implement appropriate marketing research and analytic initiatives to support the SBS brand and business building objectives (student recruitment, philanthropic goals)
  • Pitches “big picture” stories focusing on hard news and research
  • Seeks, cultivates and maintain regional media relationships with traditional and emerging media
  • Develops and oversees implementation of the Communications and Marketing Plans for assigned territory and serves as communications and marketing consultant to staff and volunteers
  • Identifies and secures formal media partnerships for various events, campaign and cause initiatives
  • Executes social media plans and campaigns and stays informed of latest trends
  • Recruits, trains and manages volunteers for media spokespersons and human interest stories
  • Responsible for implementing all communications, processes, policies, and best practices
  • Assist with establishing and maintaining editorial standards
  • Control schedules
Qualifications for director, marketing & communications
  • Writer/copywriter experience strongly preferred
  • Previous experience in an ad agency or technology company strongly preferred
  • Must have excellent written and verbal communication skills, including the ability to confidently present ideas in front of a diverse audience
  • Must have experience developing marketing campaigns and collateral materials
  • Must be fluent with Mac computer systems and word processing, including Microsoft Office
  • Must have familiarity with Web content management systems
4

Director, Marketing & Communications Job Description

Job Description Example
Our innovative and growing company is hiring for a director, marketing & communications. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director, marketing & communications
  • Partner with VP/Marketing and Growth team leaders to develop and drive marketing and communication plans for the agency, its executives, specific platforms, offerings and initiatives, client work
  • Ensure we adhere to agency branding guidelines and pull relevant agency positioning and messaging through all communication channels/assets/activities
  • Proactively and strategically identify, develop and promote agency offerings and thought leadership, working with agency leaders and other departments
  • Spearhead teams to produce video content such as agency reels, award show video submissions, case studies, client and executive interviews, , partnering with team Producer/Project Manager
  • Oversight for the agency’s website, spearheading any major site updates, maintaining the site, refreshing with compelling content and gleaning insights from Google Analytics to optimize and find ways to drive more site traffic/engagement, partnering with team Producer/Project Manager
  • Work with Program Partners and the CMO to manage annual planning sessions with program partners/department heads to articulate objectives and develop an integrated marketing and communications plan—strategies, tactics, timeline and budget—to achieve those goals
  • Continually seeks ways to help programs improve performance and acts as a “value-add” consultant to bring news ideas and opportunities to the table
  • Monitor key metrics in real-time to understand effectiveness of efforts, factors that may be impacting performance in order to adjust and or leverage tactics as appropriate
  • Conduct marketing research to inform decision-making
  • Interviews, hires and trains employees
Qualifications for director, marketing & communications
  • Proficient in the use of visual graphic presentation programs such as PowerPoint preferred
  • Proficiency in programs/systems related to web design required
  • HTML or other web programming strongly preferred
  • Must have excellent time management skills, including the ability to balance multiple projects
  • Must be familiar with general office equipment
  • Must be a team player, with the ability to adapt to a variety of situations and work effectively with people from all across the company
5

Director, Marketing & Communications Job Description

Job Description Example
Our growing company is looking to fill the role of director, marketing & communications. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director, marketing & communications
  • Maintain frequent bi-lateral communication with Regional Specialists to understand corporate objectives and ensure that cluster strategies are aligned
  • Serve as resource for helping to champion excellence and sustained success for campaign planning and execution for UIF and three universities
  • Oversee the day to day operations, management and executable tasks including project assignments and working relations with any outside partners regarding creative, copy, printing, marketing and communications materials for campaign planning and execution
  • Write/edit/proof remarks for UIF leadership (president, board chair, and other board officers/members)
  • Establish and monitor metrics for marketing and communications engagement, comparative analysis, data driven decisions and ROI
  • Work collaboratively with a wide range of individuals and stakeholders such as UIF staff, (including the president and the board)
  • Examine organizational assumptions and status quo, asking strategic and tactical questions to ensure quality decision-making, effective solutions/improvements, and meaningful outcomes
  • Research, vet, select and establish great relationships with vendors and partners while overseeing all outsourced projects (design, print, web, video, photography, AV)
  • Manage all marketing, communication and branding materials in accordance with UIF, University, and/or campus marketing, communication and development policies and procedures
  • Maintain constant awareness of the direction and manage status of all projects, including anticipating strategically and coordinating situations, needs and conflicts that unexpectedly evolve
Qualifications for director, marketing & communications
  • An advanced degree in marketing, communications, journalism or a related field preferred
  • Extensive knowledge of and experience in communicating the value and impact of graduate education and the undergraduate and graduate student experience at a research one university
  • Demonstrated ability to integrate and to manage, encourage and motivate a high-functioning team
  • Proven ability to work with a variety of constituents with unique objectives to define and articulate an organization’s image and priorities
  • Proven ability to work well in a fast-paced, complex environment with frequently changing and competing priorities
  • Demonstrated strong computer software knowledge, including proficiency in Microsoft Office (Word, Excel, PowerPoint, Access)

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