Database Marketing Job Description
Database marketing
provides services to replicate data from various data sources to reporting database servers for enterprise reporting applications.
Database Marketing Duties & Responsibilities
To write an effective database marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included database marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage day-to-day campaign activities which will include briefing, creative reviews, reporting
To assist clients in planning and execution of marketing programs
To complete various projects as assigned by the Sr
Create modeling datasets by merging information from various internal and external data sources
Perform data mining and advanced analytics using data from a variety of sources and platforms
Develop statistical models, customer segmentations/profiles, campaign analysis and other ad hoc analyses
Interact with internal clients, assessing requests and crafting the methodology to address their analytical needs
Provide strategic insight and direction based on analytic results
Work with cross-functional groups on marketing campaign planning and fulfillment
Support organization’s acquisition, retention and targeted advertising efforts through analytics
Database Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Database Marketing
List any licenses or certifications required by the position: SAS, PMP
Education for Database Marketing
Typically a job would require a certain level of education.
Employers hiring for the database marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Computer Science, Mathematics, Statistics, Finance, Education, Engineering, Management, Economics
Skills for Database Marketing
Desired skills for database marketing include:
SAS
Cable television
High speed Internet and phone products and services
SQL
Access
Excel
R
Aggregation
Also integrate data across sources
Business intelligence analysis software applications for data segmentation
Desired experience for database marketing includes:
Adhere to the department’s code development procedures
2+ years of experience developing and executing marketing campaigns utilizing Unica Affinium Campaign or other campaign management tool
Serve as a liaison between the organization and loyalty vendor to implement & execute database marketing campaigns centered on loyalty initiatives (email, mobile, social)
Advanced Degree in Marketing or other related discipline
Minimum 6 years of experience in developing statistical targeting models using SAS
10+ Years of overall consultative sales experience, with 5 + years of Analytics Outsourcing sales
Database Marketing Examples
1
Database Marketing Job Description
Job Description Example
Our innovative and growing company is looking for a database marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for database marketing
- Provide support to the Database Center of Excellence Lead, helping to maintain central directories, and creating documentation and power point slides to communicate the new changes to different audiences (operations and business)
- Carry out counts and selections from the database from time to time for campaigns
- Managing the day to day relationship with key vendors to make sure they are delivering what is expected on time, and making sure they have the information they need to be able to do their job
- Maintain a vendor directory to include information around how well data from different vendors performs
- Day to day support for ad hoc requirements
- Assign leads as they are generated and research additional contact information if not provided
- Coordinate all list assets are distributed in a timely manner and entered into SalesForce
- Manage all lists received from tradeshows or other venues
- Develop and maintain custom dashboards for Marketing within SalesForce for accounts and contacts added
- Update existing CRM companies with new contact data
Qualifications for database marketing
- Industry and vertical specific understanding of business processes in analytics and technology Understanding of customer decision making criteria as it pertains to offshore services and consulting
- Experience working in a leading BPO firm with prior experience working with offshore Analytics teams preferred
- History of quota attainment in outside sales and strong client/agency relationships Proven evangelical sales track record in highly competitive environment
- Knowledge and understanding of the database marketing and agency marketplace
- Extensive experience working in a matrix organization with multiple stakeholders across borders
- Internet savvy and proficient with a sales database (Salesforce.com) and office productivity tools
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Database Marketing Job Description
Job Description Example
Our innovative and growing company is looking for a database marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for database marketing
- Search databases for new prospect companies and contacts based on market segmentation, industry criteria, and contact demographics
- Scrub existing database to ensure accuracy
- Manage the marketing relationship with internal and external technology teams focused on collecting, analyzing, and executing campaigns based on consumer data
- HHHandle all database analysis requests by executing the requests or interfacing with internal database teams
- Interfaces with various internal marketing, technology, products and research groups to ensure that all data needs are met and managed properly
- Work across all Turner Sports properties
- Strategically & tactically drives continuous data cleansing and profiling/segmenting initiatives
- Lead a recurring dialog with HQ and Area leadership partners on what our business expectations are and/or should be
- Explore new ways to analyze business performance
- Manage Database Marketing Analyst who provides direct mail/catalog campaign, customer metrics and business intelligence reporting
Qualifications for database marketing
- Due to the high complexity of the duties and responsibilities, this person must have advanced knowledge of Excel functions such as Pivot Tables, VLOOKUP, IF
- Solid knowledge of CRM/relational database best practices data integrity/governance, house-holding
- Degree in Business Informatics, Marketing, IT or equivalent area
- Several years of experience in data management and database marketing in a global company environment, preferably within an STM publisher or a similar diversified field
- Proven track record in developing and executing data-driven targeted marketing programs from up-front strategic development to back-end fulfillment and measurement
- Proficiency with Microsoft Excel including the capability to format spreadsheets, apply formulas, link spreadsheets
3
Database Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of database marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for database marketing
- Develop new Business Intelligence reporting package and automate manual reporting where possible
- Assess the quality and health of customer and prospect database
- Manage Experian database services
- Develop plan and business case to optimize database usage and support
- Partner with IT and Brands to strategize annually toward new marketing solutions which drive incremental revenue online and offline
- Oversee a loyalty pilot in partnership with Brand teams, proving business case for investment and increasing loyalty enrollment attracting new members (2017/18)
- Work with CRM Operations team to ensure campaign design supports goals
- Interpret business requests into actionable strategies and reporting
- Oversee the development and enhancement of Customer Metrics reporting for multi-channel direct marketing campaigns and other marketing programs as needed
- Work with outside vendors and IT to ensure the accuracy, completeness and integrity of customer and prospect data
Qualifications for database marketing
- Manage and co-ordinate the inputting of contacts from across the firm into the CRM database
- Requires hands-on knowledge of direct marketing, sufficient systems knowledge to master the skills necessary to access data
- Must have strong knowledge of personal computers, specifically with software programs such as Microsoft Office and Microsoft Access
- Familiarity with email CAN-SPAM compliance laws and opt-in best practices
- Solid understanding of data marketing concepts, and very strong project management skills
- Excellent analytical skills and ability to synthesize a large quantity of data into actionable conclusions
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Database Marketing Job Description
Job Description Example
Our company is searching for experienced candidates for the position of database marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for database marketing
- Responsible for identifying data issues, their impact on the business and driving solution fixes with IT, internal business partners and vendors
- Support all brands in tracking and prioritizing data requests
- Acquire and enter leads via email, trade shows, advertising, in a centralized online sales database
- Manage lead routing for the Sales Development team
- Manage contact acquisition
- Works closely with Vice President to develop the property’s overall reinvestment strategy
- Conducts market research, analyzes gaming industry trends & utilizes local market dynamics as a basis for visioning and designing all direct marketing campaigns
- Oversees implementation, execution and maintenance of comprehensive competitor shopping program
- Serves as subject matter expert for Marquee Rewards loyalty program
- Creates and supports direct mail production schedule and calendar
Qualifications for database marketing
- 2+ years of collaborating with stakeholders
- Solid knowledge of CRM/relational database best practices (householding, auditing, reporting, test/control, sizing)
- Email Marketing and data management experienced required
- Experience with reporting tools and web analytics, such as Omniture
- Experience with Tableau and other reporting suites
- Strong communication and presentation skills, with ability to comfortably work with a wide range of stakeholders across all levels including senior management at the Sr
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Database Marketing Job Description
Job Description Example
Our company is looking for a database marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for database marketing
- Collaborate on strategies to address these SWOT issues
- Collaborate on go-forward recommendations to improve targeting strategy performance
- Work closely with the members of the Marketing, Integrated Campaigns and Sales Organizations to identify, create and manage target lists of titles/roles and institutions to research
- Using all available avenues and tools
- Manage list standards and quality to ensure data integrity for data integrity and systems integration
- Provide completed lists for consumption on a routine basis based upon established requisite timelines
- Data Management/List Pulls
- Building a reporting and analytic expertise within marketing to use in the development and refinement of campaigns in order to optimize acquisition, member engagement and retention for all LOBs
- Develop and implement a standard return on marketing investment discipline
- Direct and execute creative analytic approaches/create new or adapt existing analytic methods and tools to solve problems
Qualifications for database marketing
- Critical attitude towards data – understanding of data quality and data mapping issues
- Business acumen – apply business awareness to data interpretation
- Able to work to a very high standard even under pressure and tight deadlines
- Conduct and interpret data analysis
- Understanding of relational databases with advanced database analysis skills
- Retail apparel industry experience in CRM/database marketing