Brand Management Job Description

Brand Management Job Description

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Brand management provides business Planning support that will include capital planning & management, Opex planning & management, and project inventory management.

Brand Management Duties & Responsibilities

To write an effective brand management job description, begin by listing detailed duties, responsibilities and expectations. We have included brand management job description templates that you can modify and use.

Sample responsibilities for this position include:

May provide information and direction for planning, forecasting and managing inventories
Work with Director-National Brand Alternatives and Merchants to define brand fit and align current/new National Brand Alternatives with assortment needs
Support global marketing plans, strategies and omni-channel ideas that drive brand experience, creative expression, and business results
Initiate seasonal kick-offs with marketing and creative teams to establish creative brand strategies, define budgets, timelines and campaign components
Manage execution of all advertising and marketing materials/projects including print, collateral
Partner with digital teams on side-by-side development of 360 campaigns
Manage creative approvals with divisional marketing partners and creative leads
Partner with media team on global media plans and creative rotations
Facilitate campaign/project creative briefings
Manage photo shoots shot lists before and after shoots

Brand Management Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Brand Management

List any licenses or certifications required by the position: PLI, GSV, PMP

Education for Brand Management

Typically a job would require a certain level of education.

Employers hiring for the brand management job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Management, Business/Administration, Advertising, Graduate, Engineering

Skills for Brand Management

Desired skills for brand management include:

Marketing vehicles and marketing fundamentals
Multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
Financial planning
Assortment planning and inventory management
Forecasting
Forecasting assortment planning and inventory management
Multidisciplinary business principles and practices to achieve successful outcomes
MS Office Package
Core products and processes to get results
MS Office

Desired experience for brand management includes:

Ensure all projects are delivered on time and on budget
Work closely with finance teams to monitor expense and reconciliation for each brand
Strong leader – proactive, diplomatic and able to deftly navigate client issues and senior management reviews
Collaborative and creative problem solver, flexible, motivated, and energetic
Strong sense of urgency - deadline oriented, adherence to schedules and follow up
Proven ability to motivate team to produce quality work on time and within budget

Brand Management Examples

1

Brand Management Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of brand management. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for brand management
  • Act as a senior consultant to Canadian WM Executives, Regional Directors and Branch Managers on sponsorship strategy and contract negotiations
  • Oversee the end-to-end program management of all identified and approved marketing activities
  • Lead team and to build leveraging plans for all major properties, enabling appropriate extension to community, charitable, citizenship and business development activities meeting budget, business, and brand objectives
  • Manage team of 2 direct reports and setting them up for success by fostering a team environment that is collaborative, while also allowing for individuals to own key pieces of their respective portfolios with a promise to coach and support through regular team and one-on-one meetings
  • Assists other designers and manager or director in project briefings, presentations and project reviews with internal clients
  • Assists in the development of annual operating and marketing plans
  • Makes recommendations regarding product objectives and strategy, positioning, pricing, packaging, promotions and advertising
  • Briefs in consumer insights and analyzes consumer research to determine new marketing and product opportunities
  • Lead overall planning, management and measurement of seasonal marketing plans & promotions, including message by channel to ensure business and brand objectives are met
  • Plays a key role for all business partners as their Brand Management expert, displaying a deep understanding of business and customer diagnostics
Qualifications for brand management
  • Experience working in a fast paced retail focused environment, a plus
  • Strong proficiency in Word, Excel, and PowerPoint needed
  • Passionate to learn and gain exposure to brand building/ brand management business
  • Minimum of 1 year of work experience in Business Analysis or Finance
  • 1-2 years’ experience in marketing, social media, publishing, or similar
  • Excellent problem solving and analytical skills including the ability to seek out information and ask questions
2

Brand Management Job Description

Job Description Example
Our company is looking for a brand management. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand management
  • Develop understanding of each market’s business and marketing objectives, and identify and communicate ideas and opportunities from around the world to support those objectives
  • Own Category Voice & Positioning– Lead a cross-functional team with members from Apparel, Footwear, Accessories, Sales and other functional areas to create a clear positioning strategy, consumer focus and 3-year strategic plan for the category
  • Develop understanding of the North America business and objectives, and identify and communicate ideas and opportunities to support those objectives
  • Works closely with the sales force to identify sales needs and eliminate obstacles
  • Uphold Stanford’s reputation by developing marketing and branding strategies that support its mission
  • Oversee the use of the university name and marks in collaboration with the Office of Trademark Licensing
  • Implement the university name-use guidelines, including the review of film and television scripts that use the Stanford name
  • Manage the university response to numerous rankings surveys
  • Assist the media relations staff in responding to requests for university data
  • Assist the media relations staff in monitoring on-campus compliance with university film and photography policies
Qualifications for brand management
  • Must have a reliable and consistent attendance history
  • Ability to read and write in both Mandarin and English
  • Knowledge of external systems and software (The Internet, Microsoft Office - Outlook, Word Excel, Visio)
  • Ability to communicate effectively via telephone by utilizing active listening and clearly speaking to customer
  • Minimum 10 years brand management/promotions/brand advertising/sponsorship experience
  • Strategic and analytical attributes combined with marketing and management skills required to develop brand and media vision, goals, strategies, and execution plans
3

Brand Management Job Description

Job Description Example
Our company is growing rapidly and is looking for a brand management. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for brand management
  • Create and manage the execution of communication strategies which leverage the brand strategy, incorporating appropriate channels (i.e., web, print, email, online)
  • Communicate university branding, name and identity objectives across the organization and/or university to educate and influence stakeholders
  • May oversee event management to support brand objectives
  • May write communications for Stanford Report and other communication vehicles regarding university institutional issues
  • Manage key vendor and consultant relationships
  • Management of Fox Consumer Products EMEA brand strategy across our portfolio of film and television brands
  • Work with FCP EMEA team to create materials to deliver brand plans for the region
  • Management of all brand assets and sales tools
  • Build creative briefs on brand vision and initiatives alongside the FCP team and LA Creative Directors
  • Collaborate across all Fox divisions (marketing, promotions, publicity, creative, PD, distribution, digital and home entertainment) to garner support and ensure franchise alignment for consumer products initiatives and releases our local licensing agencies
Qualifications for brand management
  • Report policy violations after detailed research and analysis
  • Assist management staff with monitoring and implementation of procedures that address policy modifications
  • Keep up to date with policy changes, and seek ways to enhance current processes and controls
  • Maintain the utmost professionalism at all times while interacting with our customers
  • Attention to detail is key in investigations, as this can be the crucial difference between dismissing a lead and taking action on an account
  • Strong working knowledge of external systems and PC based internet and software applications (The Internet, Microsoft Office - Outlook, Word, and Excel)
4

Brand Management Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of brand management. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand management
  • Manage local EMEA PR agency and work closely with PR team in LA
  • Manage Brand Licensing Show and support efforts for all trade and industry shows
  • Manage annual marketing, PR and retail EMEA budgets
  • Manage all marketing collaterals approvals developed by our local partners in conjunction with FTH, FHE or the LA Brand team
  • Plans, executes, and monitors advertising/public relations strategies for Good Neighbor Pharmacy
  • Collaborates with Corporate Marketing and Public Relations Department to develop consumer communications to promote Good Neighbor Pharmacy
  • Creates consumer facing materials and drives user ship for Good Neighbor Pharmacy Brand Central Station
  • Develops plan and drives user ship for Good Neighbor Pharmacy University learning portal
  • Gathers market research data to validate and implement new advertising programs based on market need, with a particular focus on consumer/patient experience
  • Develops and/or supervises development of creative, including copywriting, layout, design, and editing
Qualifications for brand management
  • Must be knowledgeable about film marketing, home entertainment marketing, promotional tie-ins and licensing organizations/business
  • Requires experience working with international teams in markets outside the U.S
  • Good collaboration and teamwork skills, ability to demonstrate a commitment to team goals
  • Ability to foster rapport, trust and confidence with customers, an understanding and ability to determine current and future needs, exceed expectations, monitor satisfaction, build/maintain positive relations
  • Candidates should have 10-12 years in brand and business-building roles
  • Navigate effectively through complex issues, leveraging expertise and business understanding to recommend solutions
5

Brand Management Job Description

Job Description Example
Our growing company is hiring for a brand management. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for brand management
  • Works with GSMR teams to support Retail Excellence initiative and corresponding programs such as TPR, Retail Remedy, OTC product selection and more, along with ensuring campaign consistency and product promotion across all advertising vehicles
  • Provides support to the regional advertising managers with branding/advertising campaigns and contracts, selection of advertising media, or products to be advertised
  • Works with other departments to monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns
  • Works closely with digital and social media team to ensure campaign and brand consistency
  • Works closely with the program communications team to ensure all marketing and advertising initiatives are properly communicated to sales teams and customers
  • Prepares and tracks program budgets and expenses
  • Monitors campaign response rates to evaluate program objectives against industry norms
  • Assists with annual budget development
  • Project management to facilitate consistent approach and successful completion of activities across strategy, creative and production
  • Support efforts to maintain best in class media placement and execution, including leading relationship with the social media agency for US owned platforms
Qualifications for brand management
  • Demonstrated ability to provide leadership, advocate for and enforce university policies with multiple stakeholders
  • Extensive knowledge of strategic analysis, marketing and branding strategies and business and marketing planning
  • Lead the Brand Activation Team, a cross-divisional/cross-functional group, as it implements the plans in 2016-2017
  • Requires broad training in fields such as advertising, marketing, business, public relations, communications, journalism, or similar vocations generally obtained through completion of a four year bachelor’s degree program
  • Normally requires a minimum of five years (5) experience, including two years (2) of management experience, with a background in media production, advertising, marketing, business, public relations and communications is required
  • Knowledge of marketing strategy and tactics, product demonstration and sales techniques is preferred

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