Marketing Account Manager Job Description

Marketing Account Manager Job Description

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Marketing account manager provides ad-hoc project and best practices support to Shopper Marketing Strategist and Shopper Marketing Center Of Excellence (COE) Director.

Marketing Account Manager Duties & Responsibilities

To write an effective marketing account manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing account manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Serve as team lead for quarterly Key Account Marketing and Point of Sale campaign analysis for Traditional Distributor marketing team
After consulting with KA team, initiate customization of campaign marketing tactics (write creative brief or Online Request Form, or open job, ) and work with up to sixteen different points of contact and approvers within sales, Distributor Marketing, Creative Services, Legal, other corporate departments, and occasionally with the distributor contact to execute resulting tactics on time and on budget, with minimal supervision
Represent Key Account needs with National Marketing and other corporate departments by acting as the voice of sales while balancing the needs and goals of other corporate departments and preserving SNI brand integrity and other corporate departments
Manage regional and country-specific web presence with marketing coordinator, and own regional search marketing
Proactively seek to understand latest marketing programmes trends, tools and best practice, disseminate and assess relevance for European marketing
Establish comprehensive e-marketing tools and instruments based on local needs (SEA, SEO, Affiliate, Retargeting, Mobile Marketing, Google analytics and other tools)
Work with Sales and Agency Marketing Reps to promote Account Marketing programs and to ensure that accounts execute programs appropriately and effectively
Responsible for determining and structuring SGO marketing planning and meeting rhythms (weekly, monthly, quarterly) to deliver marketing strategies and plans
Actively consult with Key Account Team (KAT) to determine client & SNI branding needs for each promotion and marketing campaign for SNI products, including PPV and Special Markets products
Work within a team of client services professionals and work cross-functionally with the client support team, comprised of brand building strategists, designers, writers, data analytic, operations, and production experts, in the accurate and timely delivery of the Company’s services on assigned accounts

Marketing Account Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Account Manager

List any licenses or certifications required by the position: ABM, LIF, PMI, ITSMA

Education for Marketing Account Manager

Typically a job would require a certain level of education.

Employers hiring for the marketing account manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Education, Advertising, MBA, Management, Business/Administration, Hospitality Management, Communication

Skills for Marketing Account Manager

Desired skills for marketing account manager include:

COE capabilities
Manages the timeliness and quality of all COE deliverables
Brand
Marketing
Advertising and communication principles and practices in a multi-media environment
Practices
Prioritize work
Production requirements for marketing materials
Project resource needs
Standard concepts

Desired experience for marketing account manager includes:

Organizational, planning and time management skills - "roll up the sleeves" mentality - sufficient to independently oversee multiple projects from start to completion
Excellent interpersonal and communication skills, exceptional administrative and organizational skills with the ability to multi-task and prioritize multiple projects with varying deadlines
Have a passion for the outdoors and technical product
Incumbent is able to work independently and possess a high level of computer skills including Excel, Word and possibly MAC
Keen ability to analyze and interpret analytics and reports
Coordinates access to client with specific Subject Matter Experts as needed (Website Creative, Website Strategy, Technology, SEO, PPC, Media, CRS/RM)

Marketing Account Manager Examples

1

Marketing Account Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for a marketing account manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing account manager
  • Execute the co-branding of SNI-initiated Key Account and partner initiated marketing activity (on device, digital, video, print)
  • Manages all GTM activities related to Public Relations, advertising, sponsorships, merchandising and field marketing
  • Requires expert knowledge within a marketing field and ability to integrate critical information from many diverse areas
  • Omni-Channel Marketing
  • Be the face of the brand to our retailers
  • Develop, with support of regional contact, competitive Account Marketing Plans, designed specifically for our Key Accounts, based on the STAPs and JAPs (developed and provided by the commercial team)
  • Manage SEM partnerships and develop overall product strategy within the suite of Smart Reach Digital’s digital marketing solutions
  • Managing all aspects of multiple dynamic custom innovation and brand management studies, from proposal writing and research design, analysis and interpretation of results through to preparation of reports and delivery of presentations
  • Own the foundation European marketing programmes roadmap
  • Responsible for defining, building and rolling out end-to-end digital-led campaigns as part of a high integrity European marketing programmes operation
Qualifications for marketing account manager
  • 4-6 years of experience managing a wide range of programs and accounts
  • Excellent verbal communication and presentation skills, ability to build rapport quickly with clients, experience managing direct reports preferred but not required
  • Support all in-store and out of store aspects of the UA business in apparel, footwear and accessories
  • Build and manage relationships with key clients and agency partners (media
  • Demonstrated understanding of the Technology industry, and key clients within it
  • Develop key account custom materials to support corporate promotions as required
2

Marketing Account Manager Job Description

Job Description Example
Our growing company is looking to fill the role of marketing account manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing account manager
  • Drive e-marketing automation and central reporting
  • Create framework for Account Marketing process and programs
  • Develop, present and execute integrated marketing programs for Dick's Sporting Goods
  • Manage Co-op and Marketing Development funds
  • Manage CRM tool to identify opportunities providing guidance and knowledge within marketing, sales and PM organizations
  • Partner with Marketing Comm structure to align campaign and effort to generate potential leads
  • Builds & maintains holistic SGO Go-to-Market calendar via partnership with SGO marketing team
  • Effectively and appropriately communicates information, and partners with business and capability marketing teams, merchants, agency partners, vendors, cross-functional teams and senior leaders
  • Seeks appropriate inputs from cross-functional teams to validate, optimize or enhance marketing tactical plans
  • Leads performance recap rhythms with SGO Marketing team to communicate findings and learning's based on test & pilots in market
Qualifications for marketing account manager
  • Bachelors Degree from top university, preferably in business
  • Define and execute plan to grow European marketable universe
  • Provide programme-based reporting – ensuring a high-degree of stakeholder management and robust reporting back to the business, including hosting regional programme review sessions
  • Proactively plan and monitor the programmes budget, optimising return on investment
  • Champion European programmes success across CyberSource’s operation
  • Experience in UK and European programmes planning and execution essential—digital-led, spanning demand generation, event management, social media, and more
3

Marketing Account Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing account manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing account manager
  • Ensures all Regulatory, Legal and Compliance and brand guidelines are followed based on assigned businesses
  • Leverages best practices when appropriate and identifies efficiencies to minimize costs
  • Identify efficiencies to align with their marketing efforts
  • Partners with outside agencies in managing clients’ promotional and marketing efforts
  • Monitor and Analyze market trends, and recommend changes to marketing and business
  • Develop and maintain strong relationships with the sales functions and bid teams
  • Liaise closely with Heads of PM and Business Development to ensure the right pursuits are identified for each of the countries/zones by constructively challenging those identified
  • Liaise with market intelligence team on maintaining a two-way flow of intelligence
  • Ensure the team maintain a suitably detailed knowledge of the products and services of CWT and our competitors’ equivalents good understanding of emerging trends both within travel but also within the business world
  • Ensure the smooth handover of pursuits to bid teams who receive clear briefing and ongoing guidance throughout the bid process to ensure that win themes and value propositions are correctly interpreted and applied
Qualifications for marketing account manager
  • Experience creating and executing lead nurture programmes
  • Strong communication and interpersonal skills with aptitude in building relationships with Trek retailers
  • Ability in problem-solving and negotiation
  • Demonstrated ability to deliver positive customer service
  • 5-8 years client/account management experience
  • Working knowledge of digital advertising
4

Marketing Account Manager Job Description

Job Description Example
Our growing company is looking for a marketing account manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing account manager
  • Build relationships, collaborate and work with all key internal and external stakeholders in your business, Sales, brand, Product and Marketing
  • Collaborate with the Account Based Marketing Program team to gain consensus for cross-portfolio GTM plans and marketing plays aligned with solution order and sales directives
  • Manage and promote an editorial calendar of innovative content and marketing assets that align with the customer journey, sales buying stages, and support the GTM plan for your ABM accounts
  • Database of named contacts to align marketing and sales in defining the target audience
  • Manage and promote editorial calendar of expert content and marketing assets that align with the customer journey and sales buying stages and support the go-to-market (GTM) plan for your ABM accounts
  • Collaborate with the ABM program team to gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and sales directives
  • Manage key account marketing budget
  • Assist in developing reports including analysis on performance metrics for paid marketing campaigns
  • Evaluates partner change requests and responds with schedule/cost impacts/options
  • Presents concepts to business partners, addresses questions and note concerns to provides feedback to the creative team
Qualifications for marketing account manager
  • A positive and collaborative attitude will be critical
  • Bachelor’s or advanced degree in relevant areas
  • Sales and business development experience preferred
  • Experience with Google Analytics, Adwords, Facebook business ads is a plus
  • High comfort level with excel and the ability to use analytical thinking and tools to guide marketing tactics
  • Highly-energized and creative thinker
5

Marketing Account Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of marketing account manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing account manager
  • Align closely with Sales and oversee planning and execution of marketing campaigns for named accounts to increase awareness and demand generation for RRD solutions
  • Bachelor’s degree required in marketing, communications or related field
  • Manage and drive marketing programs toward those customers, while being creative with a low budget
  • Participate in account related conference calls and weekly/monthly and Media Planning team meetings
  • Serve as liaison with Sales and client regarding media execution problems and/or issues and resolution
  • Communicate necessary media campaign change requests and ensure successful completion
  • Managing and executing deliverables on-time to the client working closely with the creative team and third party vendors for direct mail, email, newsletters, collateral, ads
  • Develop, identify and manage opportunity pipeline, whitespace and opportunity trend analysis, track financial metrics for an insurance industry portfolio and other accounts
  • Assist in annual planning process
  • Lead program analysis to gauge success on an on-going basis
Qualifications for marketing account manager
  • Understanding of CRM and marketing automation capabilities (ex
  • Bachelor's degree highly preferred in marking or other relevant field
  • Must have proven track record with using analytical skills to draw logical conclusions based on numerical results
  • Must demonstrate agility, a continuous improvement mindset, and action-orientation
  • Capable of handling multiple projects and deadlines and works well under pressure
  • 360 degree marketing vision with an understanding of account/product/consumer nuances across distribution segments relevancy of different touchpoints

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