Marketing Manager Lead Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the marketing manager lead job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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WH
W Hoppe
Willie
Hoppe
5782 McClure Ways
Boston
MA
+1 (555) 678 8569
5782 McClure Ways
Boston
MA
Phone
p +1 (555) 678 8569
Experience Experience
04/2015 present
Philadelphia, PA
Senior Lead Optimization Marketing Manager
Philadelphia, PA
Senior Lead Optimization Marketing Manager
04/2015 present
Philadelphia, PA
Senior Lead Optimization Marketing Manager
04/2015 present
  • Perform regular assessment of email performance and work with Marketing Ops team to implement A/B testings and Marcom team to develop content improvements
  • Work closely with Segment, Sales and Marketing ops teams to refine and improve the lead scoring strategy and lead management process,
  • Create, manage and optimize email lead acquisition campaigns that drive traffic and high quality leads to our direct sales teams
  • Build and manage campaign dashboard that shows key performance indicators
  • Develop integrated lead management programs – designed to drive new lead acquisition, building automation for lead nurturing, and ensuring lead follow-up
  • Develop highly customized and strategic lead nurturing plans for all high revenue leads; implement and monitor through Sales CRM
  • Monitor and analyze lead behavior to understand how our inbound marketing activity turns leads into customers, their buyers journey and continually refine the process to convert customers
12/2011 02/2015
New York, NY
Lead Product Marketing Manager
New York, NY
Lead Product Marketing Manager
12/2011 02/2015
New York, NY
Lead Product Marketing Manager
12/2011 02/2015
  • Provide Product support to Global Sourcing team for onboarding new suppliers and maintaining/enhancing existing contract vehicles
  • Develop compelling positioning and value proposition and selling tools
  • Product ideation, development decisions, business case input, testing and analysis, market launch decisions and on-going local support for product marketing
  • Ten years or more in marketing or product management, product development or pricing with strong technology management, marketing or telecom
  • Rationalize solution offerings by performing map/gap analysis against current offering and market opportunities
  • Creates monthly reporting highlighting all results for the Neesley organization
  • Develops engaging marketing programs that will reach the target audience for each product and inspire an increase in sales revenue
06/2005 07/2011
Dallas, TX
India Marketing Manager Lead
Dallas, TX
India Marketing Manager Lead
06/2005 07/2011
Dallas, TX
India Marketing Manager Lead
06/2005 07/2011
  • Responsible for overall India marketing budget
  • Drives and monitors the result of awareness and demand generation activities in the region
  • Ensures continuous optimization of marketing activities through review and improvement of content and tactics
  • Responsible for achieving customer engagement KPI’s including leads
  • Ensures amplification of Autodesk marketing strategy through channel partners (MDF investments, training, etc.)
  • Actively engages cross-functionally within the APAC organization and with global brand and industry teams
  • Acts as single point of contact for aligning execution in India with brand objectives and industry business and positioning priorities
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Belmont University
Bachelor’s Degree in Marketing
Skills Skills
  • Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan including new and emerging products, technologies and/or applications
  • Be product owner throughout the life cycle
  • Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share/penetration, and profitability objectives
  • Identify, monitor and analyze internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product
  • Provide continuing product surveillance and management of established product to attain financial objectives
  • Accountable for revenue attainment and profitability and success of product or group of products through development and execution of comprehensive marketing plan
  • Act as the foremost expert within the product marketing discipline and an acknowledged authority within the organization
  • Develop business plans and product positioning in the marketplace
  • Provide readout to leadership level regarding products and plans as assigned
  • Collaborate with other AT&T offer teams to ensure customer experience and business services positions AT&T as the continued leader
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1

Lead Advertising Marketing Manager Resume Examples & Samples

  • Primary responsibilities are to manage compliance and effectiveness related efforts for key client consumer financing advertising, monitoring (pre and post press), advertising guidelines, media services and agency relationship management, ad collection and assessment processes
  • Secondary responsibilities are to lead and manage ongoing the Payment Solutions advertising and other branding efforts supported by the COE, partnering with internal and external agency and creative resources accordingly
  • Bachelor’s Degree in Marketing, Advertising, Mass Communications or related field - OR in lieu of degree; high school diploma/GED and 10+ years of marketing or mass communications experience in a corporate environment
  • 6+ Years marketing, mass communications experience
  • 4+ Years credit card or consumer marketing experience within or for retail
  • 3+ Years strategic planning and project management experience
  • MBA with a concentration in marketing or mass communications
  • 10+ Years marketing, mass communications experience
  • Financial services acumen
  • Creative, energetic and proactive approach
  • Demonstrated ability to deliver results while working on multiple projects simultaneously, balancing resources, timing, and quality of outcome
  • Innovation-develop new ideas through collaboration and execution
  • Team oriented-ability to motivate and work well with diverse, cross-functional and global team members
  • Demonstrated facilitation and negotiation skills in driving closure
  • Experience collaborating across multiple levels, functions, sales, retail partners
  • Ability to manage outside agencies, creative resources
  • Demonstrated project and budget management skills
  • Strong analytical, digital reporting and process skills
  • Excellent computer skills with proficiency in Microsoft Suite
2

Marketing Manager, Energy R&D Lead Resume Examples & Samples

  • Develop the communications products (presentations, overviews, program summaries, web copy, diagrams, illustrations, etc.) for a key Department of Energy R&D division
  • Support the creation of high-impact communications artifacts (e.g. slide library, documents, blog postings)
  • Coordinate with senior government officials, subject matter experts, technical experts, and industry thought leaders on energy communications materials
  • Employ the full range of communications tools including digital, social, visual, and presentations, and written remarks
  • Provide subject matter expertise and thought leadership in the area of communications and messaging
  • 12 years of experience in communications, public relations, and marketing
  • Demonstrated leadership role in the delivery of communications materials to explain and describe complex, research, scientific, or engineering concepts
  • Experience in energy, R&D, or the Federal government
  • Experience with public speaking
  • Experience working on site at a Federal agency
  • Public relations or ad agency experience; or experience working within a communications department of an organization
  • A focus on service, responsiveness, and superior client service
  • Comfort level, flexibility and willingness to jump in to help team members at all levels, on all types of marketing projects, to get the job done
  • Genuine interest in the energy industry
  • Development of PowerPoint/Prezi presentations for executive-level speakers
  • Experience working collaboratively with a creative department to conceive, create, and deliver outstanding creative communications products
  • BA in Communications, Marketing, Public Affairs, Advertising, Journalism, (or related field), Master’s degree a plus
  • Viewed by senior leadership as expert at their craft and as a trusted partner
  • Experience managing relationships and sensitive issues
  • Familiarity with government approval processes
  • Exceptional verbal, interpersonal and written communication skills
  • Exceptional analytical, problem-solving and decision making capabilities
  • Excellent builder of interpersonal relationships
  • Sound business ethics, including the protection of proprietary and confidential information
  • Follow-through, reliability and accountability are must-haves
3

Regional Product Marketing Manager, Lead Resume Examples & Samples

  • Manage a high-performing team across multiple regional markets. Set goals and accountabilities and mentor team members to deliver on team objectives
  • Partner with regional Sales leadership and product marketing managers to set product adoption goals, execution strategies, and track and analyze performance in an effort to drive adoption of our advertising solutions
  • Effectively communicate with sales leadership to distill and surface market feedback to product teams for new and existing advertising products
  • Inspire action through operational rigor, data-driven insights & identify scalable strategies that will ensure product adoption according to regional objectives
  • Shape innovative internal training programs to educate the regional sales force on a growing set of advertising solutions
  • Partner with Marketing Communications team to develop and drive go-to-market strategies through various channels (incl. PR, events, speaking opportunities, digital, etc.)
  • Drive best practice creation & implementation of solutions. Ensure the right level of alignment, consistency and flexibility in approach across the regional team in an effort to scale impact while meeting market-specific needs
4

Lead Product & Marketing Manager Resume Examples & Samples

  • Strong financial acumen
  • Team player, able to influence and work in a matrix organization
  • Good communicator, builds networks and can leverage resources from different areas to work together towards overall objectives
  • Strong analytical skills and can see the big picture
  • Comfortable with and can drive change
  • Strong track record in leading remote teams and working across the organization
5

Lead Generation Marketing Manager Resume Examples & Samples

  • Direct and execute lead generation and lead nurturing strategies and tactical marketing campaigns, relative to Sales priorities
  • Demonstrate strong technical business development skills in using marketing automation tools and email to effectively manage and monitor campaigns in compliance with regulations
  • Coordinate with marketing colleagues to align content, campaign objectives and engagement strategies, relative to prospects’ position in the purchase lifecycle
  • Supply the Sales team with adequate background on appropriate leads
  • Design and develop metric programs to report on progress and success
  • Continually identify opportunities for improvement in demand generation marketing activities, to include comprehensive campaign strategies, paid media opportunities, Search Engine Optimization (SEO), digital reputation management, sponsorships and overall lead management
  • Manage the associated budget to efficiently achieve results and create business value
  • Minimum 4 years of experience in lead generation or marketing in a business-to-business or business-to-consumer environment required
  • Minimum 3 years of experience in marketing analytics preferred
  • Minimum 3 year of experience in marketing project management preferred
6

Marketing Manager Lead-milan Resume Examples & Samples

  • 5+ years of relevant experience (at least 1 year of team management)
  • Experience working in a data-driven, growth-oriented environment
  • Fluency in Italian and English
7

Senior, Segment Lead Gen Marketing Manager Resume Examples & Samples

  • Develop lead gen approach to ensure we are positioned for success with the right mix of activities in the market
  • Market intelligence – be the expert in lead gen and how to be industry-leading rather than following our competition
  • Demand generation – ensure our lead gen activities have end-to-end lead capture with scoring to deliver sales-ready leads to the field
  • Manage MDF funding and reporting on ROI
  • Public Sector: assist in collateral for the Public Sector group. Develop the right event approach and execution for the Education sector
  • Manage our marketing automation tools
  • 7+ years of events, PR, social experience with at least 2 year’s experience in a field facing role
  • Proven exp supporting a B2B team
  • Very strong written communication & collaboration skills
  • Knowledge of SFDC and marketing automation will be key to the role
8

Marketing Manager Ccb-multicultural Brand Lead Resume Examples & Samples

  • 7+ years of relevant multicultural marketing experience with focus on marketing communications/advertising execution
  • Fluency in Spanish
  • Strong collaborator with demonstrated talent in influencing key stakeholders at all levels in a large organization
  • Excels in a dynamic, fast paced and fluid environment to meet deadlines
  • High energy with the ability to manage multiple initiatives simultaneously and to perform under pressure within tight deadlines
  • Proven ability to take initiative, influence others, and achieve results in a matrix organization
  • Candidate will be located in Columbus, OH
  • Bachelor's Degree required, preferably in Marketing, Advertising, Communications; MBA is a plus
9

Product Marketing Manager, Launch Lead Resume Examples & Samples

  • End to end marketing/product marketing experience within hardware products, field experience is a benefit
  • Proven ability collaborate effectively with partner orgs and teams
  • Strong product management skills
  • Strong analytical and structured thinking skills with the ability understand and find solutions for multi-dimensional problems
  • Demonstrated ability to disambiguate challenging and complex problems with cross-group dependencies and identify growth opportunities
  • The ideal candidate will have 6+ years of experience post BA/S in finance and/or strategy, marketing, product marketing, business planning, product management, consulting and/or operations; MBA preferred
10

Lead Credit Card Marketing Manager Resume Examples & Samples

  • Possess a fundamental understanding of the Credit Card business strategies, goals, products and services
  • Design, coordinate and implement customer-need driven marketing strategies and programs for the Credit Card product, including tactical execution
  • Manage execution and results of marketing plan with ownership and accountability for all aspects from the idea through execution and results
  • Incorporate insights from client data analytics and market research into the development of programs
  • Own the marketing budget (development of budget with accountability for the yearly plan and monthly forecasts within 5% variance)
  • Serve as key point of contact, with numerous service partners, in a leadership role to ensure a seamless delivery and a consistent experience
  • Ensure the coordination and the cooperation between marketing teams as well as other internal and external service partners to make the programs "simple" for employees and customers
  • Manage and lead the strategy across all marketing tactics including: Mass Media Advertising (Print, Radio, Out of Home, TV), Direct Mail, Email, Online Display and Search, Mobile, Social, Sales Collateral, Promotional Marketing Programs and Merchandising Material
  • Understand and apply approved risk management practices, including escalation of issues
  • Collaborate with product teams and marketing channel execution teams to optimize marketing dollars
  • Consult with product teams, at various levels of the team, to bring innovative marketing approaches for evaluation in how they may support product strategies
11

Marketing Manager, Lead Management Resume Examples & Samples

  • Administrate the development and tracking of annual geo specific marketing lead goals driving to the end result of closed sales
  • Identification of problem areas in the marketing process in developing leads for sales, resulting in both a short and long term roadmap of development and training exercises
  • Collaborate with Lead Management Marketing Manager focused on the Sales organization to highlight cross-team opportunities for improvement and development
  • Manage the backlog of stakeholder project requests, build out development sprints to support enhancements, feature requests and extensions, troubleshoot and resolve system performance and issues within a well documented SLA
  • Work with Marketing Automation team to develop and execute integrations between Lead Management Marketing platform, Marketing Automation, BI reporting tools and other external technology platforms
  • Ensure internal stakeholders (field marketing, event marketing, product marketing, etc.) have optimal experience with CRM and Lead Management Platforms
  • Use a test, measure, learn approach to iterate and optimize lead flow, marketing team processes and reporting to drive the best possible results, constantly evaluating the quality of our product offering
  • Collaborate with the marketing automation team on enhancing and troubleshooting issues with the lead management and CRM platforms, processes and integrations with marketing automation platforms and third party tools
  • Work with Marketing Automation team to improve the quality of data in our marketing automation platform and CRM system; collaborate with sales and marketing teams to ensure required data is captured at all customer touch points
  • Bachelor’s degree in Marketing, Computer Science or related field
  • 3-5+ years of experience in high-tech, B2B campaign design, integrated marketing, and demand generation
  • 1-2 years of experience with CRM systems; Salesforce.com is preferable
  • 1-2 years of experience with Marketing Automation systems; Marketo or Eloqua are preferred
  • 1-2 years of work experience implementing lead management, lead flow programs including requirement gathering, design, development, testing, and support
  • Experience managing projects of varying complexity; time management and project management are critical skills
  • 3+ years CRM and Marketing Automation Platform Management experience
  • Advanced SQL, analytical and Excel skills
12

Marketing Manager, Lead Generation Resume Examples & Samples

  • Bachelor’s degree in marketing, business or technology field
  • 7+ years field marketing or equivalent lead generation experience
  • Hands-on experience with marketing analytics
  • Demonstrated knowledge and understanding of the sales funnel and pipeline management
  • Salesforce.com and Marketing Automation Platform experience required
  • 25% travel to attend business meetings, shows and events
13

Lead Product Marketing Manager Resume Examples & Samples

  • Conduct performance reporting for the AT&T THANKS program
  • Collaborate with Advanced Analytics and Finance partners
  • Lead cross-functional teams to successfully drive insights from data
  • Support product managers forecasting and reporting needs
14

Lead Product Marketing Manager Resume Examples & Samples

  • Programmer Management
  • Bachelor's Degree (MBA preferred) and 5-7 years relevant experience
  • Possess outstanding communication, presentation, analytical and problem solving skills
  • Strategic thinker and strong orientation to results and business priorities
  • Thorough knowledge of U.S. International consumer segments as well as in the Entertainment and Multichannel Industry
  • Experience within international segments a plus, specifically the Vietnamese, Korean and Filipino segments
  • Proven ability to partner effectively with diverse and cross-functional groups
  • Ability to champion ideas and execute in an expedited timeframe
  • Strong abilities to deal with tight deadlines and unstructured environments
  • Strong abilities to handle multiple projects simultaneously
  • Sense of urgency and flexibility to face contingencies and unexpected changes
  • Proficiency in Standard MS Office applications
  • Travel required (up to 25%)
15

Marketing Manager, Lead Generation Programs Resume Examples & Samples

  • Develop and/or execute lead generation campaigns in support of the Americas Sales team
  • Manage and carry out high volume, targeted online lead generation
  • Plan and execute offline seminars and tradeshows, while utilizing Telemarketing, to support vertical market development programs
  • Partner with Global Marketing, Product Marketing, and Sales management to provide content creation and layout which complements Americas Sales’ plans and targets
  • Manage the performance of market visibility programs, including a PR contractor, online listings, and award nominations, as well as organize online and print advertising campaigns and other promotional activities
  • Ensure the smooth marketing automation in our contact database system, email management system, and marketing project management tools
  • Research and develop appropriate contact lists for purchase or rent and coordinate internal email list plans and segmentation for Americas’ email campaigns
  • Work closely with Sales management to identify new markets and marketing opportunities
  • Exceptional organizational skills with an attention to detail and ability to complete multiple assignments simultaneously
  • Computer proficiency and significant experience with Microsoft Word, Outlook, PowerPoint, Excel, Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver), Marketing Automation platforms, CRM experience a plus (Microsoft Dynamics, Salesforce.com, ConstantContact)
  • Self-motivated, confident, energetic, and creative
  • Excellent writing, communication, interpersonal, organizational and presentation skills
  • Undergraduate degree in Marketing, Communications, Business or a related subject
  • 3+ years of prior experience in Sales or Marketing role is required
16

Lead Generation Marketing Manager Resume Examples & Samples

  • Collaborate with cross-functional teams, including Marketing Operations, Business Development, Events, Regional Sales and Cloud Overlay sales teams to ensure broad program coordination and effectiveness
  • Act as primary point of contact for nurture and net-new digital campaign planning efforts
  • Assist in the development of marketing themes, messages, offers and content needs for each program
  • Track and analyze program metrics against KPIs; make and implement recommendations for ongoing optimization
  • Create and oversee updates to project plans, PPTs, timelines and tracking documents
17

Lead Product Marketing Manager Resume Examples & Samples

  • Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan including new and emerging products, technologies and/or applications
  • Be product owner throughout the life cycle
  • Identify, monitor and analyze internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product
  • Accountable for revenue attainment and profitability and success of product or group of products through development and execution of comprehensive marketing plan
  • Act as the foremost expert within the product marketing discipline and an acknowledged authority within the organization
  • Develop business plans and product positioning in the marketplace
  • Develop compelling positioning and value proposition and selling tools
  • Perform competitive analysis to evaluate product capabilities, pricing, promotion, distribution; analyze how these impact market share
  • Recommend and implement changes required to be competitive
  • Establish requirements to effectively manage and track to a plan of record, including total sales, revenue, churn and contribution
  • Foster strong relationships with internal and external resources. Engage with different functional teams and business units (in order to drive business success and optimization
  • Acts as team lead as needed to provide leadership to less experienced professionals
  • Five years product management experience
  • Must be comfortable with conveying the value of new and emerging products, technologies or applications to senior level management and across a diverse product team
  • Product launch and lifecycle management experience
  • Previous experience leading a cross-functional organization in executing projects from ideation to completion
  • Strong analytic and fact-based decision-making skills
  • Six or more years product management experience, preferably in consumer new product development
18

Product Marketing Manager, Games Lead Resume Examples & Samples

  • Build awareness and grow adoption for our Gaming products among developers and consumers
  • Develop strong messaging and narratives, authoring consumer and developer-facing communication such as blog posts, best practices, guides keynote presentations
  • Plan and lead successful product launches targeted at game developers across Gameroom, Instant Games, and Live Game Streaming
  • Demonstrate a strong understanding of the broader Facebook ecosystem, competitive landscape, and Gaming industry needs to develop and execute go-to-market plans for each product – from messaging and positioning to market assessment and quantitative analysis
  • Represent the voice of the Gaming community, both on the developer and consumer side, across teams to successfully plan and lead product launches and programs
  • Manage and work with cross-functional teams (including PR, design, external agencies, product and engineering stakeholders) to deliver world-class marketing communications for Gaming initiatives
  • Drive product adoption and usage rates through scalable marketing programs and launch support
  • Lead consumer and developer product marketing for Facebook’s Gaming products including Gameroom, Instant Games, and Live Game Streaming
  • Develop and drive programs to build and improve the overall Gaming brand and experience for developers and consumers, frame and track the competitive landscape, understand target markets, and identify insights to inform product strategies and go-to-market activities
  • Experience in the Games industry
  • 10+ years professional experience in Marketing or Product Management in technology (games, consumer or B2B)
  • Ability to think strategically with an eye for detail and proven project management skills
  • Demonstrated vision, leadership skills, and ability to manage projects across teams
  • Experience in a fast-paced, entrepreneurial, start-up environment
19

Lead Generation Marketing Manager Resume Examples & Samples

  • 5+ years of technology related marketing or business development experience
  • 3+ years team leadership experience; leading project teams of 10 or more
  • 2+ years of Agile/SCRUM experience – examples of programs/results preferred
  • 2+ years of Software development and/or Software project execution/implementation
  • BA/BS degree or relevant experience – (MBA preferred)
  • Proven track record of metrics and quota obtainment
  • Experience with CRM (Salesforce.com preferred)
  • Experience in the Smart Homes space preferred
  • Experience in 2-step Distribution Model preferred
  • Manage team (internal or external) to exceed lead creation & monetization goals
  • Manage team (internal or external) to attain daily, weekly, monthly activity metrics
  • Develop an in-depth knowledge and understanding of existing and developing technologies related to customer acquisition and retention
  • Experience developing and executing targeted and multi-modal campaigns
  • Worked with a matrix'ed team of stakeholders to achieve common goals
  • Demonstrated ability to improve outbound efficiency and productivity metrics
  • Demonstrated technical depth
  • Salesforce.com experience; pipeline reporting, activity reports/dashboards creation
  • Ability to effectively communicate with others both written and orally, including the telephone. Ability to travel independently up to 20% of the time
20

Lead Nurturing Marketing Manager Resume Examples & Samples

  • Define Sutherland’s reputation: Manage all aspects of our marketing automation platform and its integration with Salesforce including lead scoring, email and landing page development, testing, database management, reporting & analytics and optimization
  • Set the path to success: Create the strategy for nurturing leads through a variety of campaigns – welcome, lead generation, nurturing, client communications, events, etc
  • Support the team: Support sales and marketing alignment through effective communication and coaching
21

Lead Product Marketing Manager Resume Examples & Samples

  • Five or more years product management experience
  • Five or more years product development experience
  • Five or more years product marketing experience
  • Cybersecurity experience
22

Lead Product Marketing Manager Resume Examples & Samples

  • Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters to position, modify features and identify new uses for the product
  • Provides continuing product surveillance and management of established product to attain financial objectives. Accountable for revenue attainment and profitability
  • Typically viewed as product owner throughout the life cycle. Conducts multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share/penetration, and profitability objectives
  • 8+ years of experience with technology product management/marketing, business development, and partner relationship management
  • 5+ years of product marketing management experience
  • Demonstrated ability to develop product strategy, business cases, use cases and marketing programs
  • Excellent analytical skills
  • Ability to formulate and implement strategic marketing plans
  • Business acumen to understand the dynamics of the industry and customer needs
  • Must be detail oriented to ensure development of a compelling customer experience and drive results accountability
  • Ability to pass a background check and drugscreen
  • 8 or more years of product marketing management experience in telecom industry supporting cloud and cloud networking
23

Lead Cybersecurity Product Marketing Manager IoT Resume Examples & Samples

  • Lead the IoT Security strategy to achieve profitable revenue growth for your solution area
  • Deliver new products and capabilities to market. Responsible for entire product lifecycle through development and execution of comprehensive go-to-market plan
  • Analyzes and defines market, including competitive analysis and definition of product functionality. Oversees market research, monitors competitive activity and market share, and identifies customer needs
  • Direct and support cross functional team members in development of marketing communications materials
  • Work collaboratively with enterprise sales force to achieve revenue goals
  • Set business performance targets and execute on programs and products to achieve customer sales and retention goals and drive business results
  • Set and balance multiple and diverse priorities. Manage scope and provide actionable guidance to ensure delivery. Ensure all deliverables are executed on time and at a high standard
  • Give presentations to our executive and decision-making internal and external clients
  • 10 years Product Management or Product Development experience required
  • 5 years experience in Information Technology role, or equivalent required
  • 5 years experience in Cybersecurity industry, or equivalent required
  • Experience in creating forecasts, business cases and marketing plans required
  • Experience in working with multi-disciplinary teams of business and technical managers required
  • Experience working with senior management preferred
  • Technical understanding of cybersecurity and mobile networking
  • Experience with software and product development lifecycle
  • Experience defining and analyzing qualitative and quantitative market research
  • Competitive analysis experience
  • Demonstrated knowledge of cybersecurity and endpoint security technologies
  • Demonstrated knowledge of wireless data, devices and internet technologies
  • Well organized and strong project management skills
  • Analytical and strategic thinking
  • Must be a highly motivated self-starter
24

Lead Product Marketing Manager Resume Examples & Samples

  • Tracks key performance indicators for the Base Packages & Content Engagement teams such as base package upgrades, Connected Home, SVOD, DOG TV, VOD engagement and 4K viewership results against monthly and annual targets. Tracks HD Extra pack free and paid units against plan
  • Reviews monthly gross adds, penetration, downgrades, package migrations, package mix trends, and total revenue numbers for base packages and provides reporting of results on a regular basis
  • Creates monthly reporting highlighting all results for the Neesley organization
  • Evaluates campaign effectiveness and determines ROI for various tactics and provides recommendation for best usage of budget. Partners with Business Analytics to measure persistency, lift, and engagement metrics for various tactics
  • Tracks sales trends by package and/or service and monitors trends in activity from inbound call center sales, retail sales, dotcom, and outbound telemarketing sales
  • Works with Finance to create forecasting models for revenue business for the next fiscal year and reports OBTM actuals
  • Manages the Neesley budget against plan and works closely with each budget coordinator on the team
25

Lead Product Marketing Manager Resume Examples & Samples

  • Design and develop channel marketing and enablement plans to be used to launch key wireless, AMA, and integrated marketing initiatives that expand channel distribution and drive channel performance
  • Maintain and ensure that initiatives are relevant with partner organizations
  • Provide recommendations of marketing programs and initiatives that can help increase productivity and profitability of the company's products
  • Identifies new/emerging channels, resources, and intermediaries, and develops integrated strategies, plans and programs to leverage these opportunities
  • Able to effectively evaluate the impact of global and local competitive trends in distribution and channel strategies and tactics and determine how to incorporate into National Business distribution and sales channels
  • Ten years or more in marketing or product management, product development or pricing with strong technology management, marketing or telecom
  • Proven ability to think creatively and solve complex problems
  • Strong strategic thinking, marketing, product management, product development and analytical skills with strong marketing and management skills in technology, telecom or cloud services
  • Five years or more in “go to market” strategy and design, market penetration strategies, product and/or channel planning strategy, design and implementation with strong analytical, organizing and planning skills
  • Strong interpersonal and communications skills with proven abilities to deliver results, lead, influence and communicate effectively to high performance cross functional groups, peers and senior management
  • Bachelor and/or Master’s degree in business, or marketing is preferred
  • 5 or more years of management experience in a product development or marketing related position
  • 5 or more years experience in a leadership role with knowledge of company policies, systems, sales operations and channels
26

Lead Product Marketing Manager Resume Examples & Samples

  • Develops business plans and product positioning in the marketplace
  • Product and Business Development support for ColoEcosystem program
  • Manage and support all aspects of ColoEcosystem program for AT&T. This would include working with internal and external partners for continued process enhancements to promote efficiency and marketing initiatives to drive sales opportunities
  • Provide Product support to Global Sourcing team for onboarding new suppliers and maintaining/enhancing existing contract vehicles
  • Responsible for the success of a product ColoEcosystem) or group of products (Hybrid Cloud) through development and execution of comprehensive marketing plan
  • Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to position, modify features and identify new uses for the product
  • Provides readout to leadership level regarding products and plans as assigned
  • Understanding of AT&T NetBond
27

Marketing Manager Lead Resume Examples & Samples

  • Strategic and Creative Thinking
  • Cross-Functional Management
  • Innovative
  • Ability to Influence Non-Direct Reports
28

India Marketing Manager Lead Resume Examples & Samples

  • Owns and oversees the overall India Marketing plan in line with country sales requirements and Industry goals
  • Responsible for overall India marketing budget
  • Ensures continuous optimization of marketing activities through review and improvement of content and tactics
  • Acts as single point of contact for aligning execution in India with brand objectives and industry business and positioning priorities
  • Works with the rest of the Autodesk marketing eco-system to facilitate the rollout of pan-APAC programs in India
  • Acts as main point of contact for all Marketing to the India Sales organization
29

Senior Lead Optimization Marketing Manager Resume Examples & Samples

  • Create, manage and optimize email lead acquisition campaigns that drive traffic and high quality leads to our direct sales teams
  • Ensure lead nurturing programs are built for all inbound and outbound marketing initiatives
  • Monitor and analyze lead behavior to understand how our inbound marketing activity turns leads into customers, their buyers journey and continually refine the process to convert customers
  • Collaborate closely with marcom team on all campaigns where email nurtures are a key component
  • Work closely with Segment, Sales and Marketing ops teams to refine and improve the lead scoring strategy and lead management process,
  • Build and manage campaign dashboard that shows key performance indicators
  • Perform regular assessment of email performance and work with Marketing Ops team to implement A/B testings and Marcom team to develop content improvements
  • Leverage Marketo, Salesforce, Google Analytics, and whatever else it takes to execute and track the success of programs
  • Contribute creatively and constructively to an exceptional lead gen process and nurturing lead gen function across the company
  • Develop highly customized and strategic lead nurturing plans for all high revenue leads; implement and monitor through Sales CRM
  • Identify opportunities for process improvement and take ownership of new initiatives
  • Actively generate ideas for content that will advance leads through the sales funnel to Marketing Qualified and then to Sales Qualified
  • Develop behavior based email nurture campaigns that support business segments (Global, GES and Federal)
  • Evaluate insights to provide recommendations on how to optimize campaigns to accelerate prospects through the funnel
  • Develop integrated lead management programs – designed to drive new lead acquisition, building automation for lead nurturing, and ensuring lead follow-up
  • Track and report on campaign performance data
30

Lead Product Marketing Manager Resume Examples & Samples

  • Be the product owner throughout the life cycle
  • Be accountable for revenue attainment and profitability and success of product or group of products through development and execution of comprehensive marketing plan
  • Foster strong relationships with internal and external resources. Engage with different functional teams and business units (in order to drive business success and optimization)
31

Senior Lead Field Marketing Manager Resume Examples & Samples

  • Drive marketing programs from collaborating in planning, to scheduling, to execution, and through results tracking
  • Develop and execute communications plans to ensure that Sales is aware of marketing programs, product launches, sales enablement activities, and other top priorities
  • Ensure adoption and participation in marketing campaigns and the related use of marketing automation tools by sales professionals; develop and deliver actions plans for improvement in adoption as needed
  • Manage a formal feedback process to provide field input on programs and promotions to product and segment marketing teams
  • Drive lead generation activities to increase lead conversion rates (i.e., conversion of leads into sales funnel opportunities) to meet overall revenue targets. Pilot new demand generation programs
  • Track lead generation results using Salesforce.com. Communicate these results, identify and address issues affecting prompt follow-up on leads and/or lead quality concerns, and identify opportunities for improvement to sales and marketing leadership
  • Develop, manage, and track results from a regional field marketing program budget
  • Participate in and/or lead special projects on an as-needed basis
  • Serve as an expert on at least one industry vertical by developing an understanding of common IT challenges and business concerns in that industry. Apply this knowledge to designing, planning, and executing programs to increase the effectiveness of Sales when pursuing sales conversations and proposing services to this vertical
  • Bachelor’s degree and 8+ years’ progressive marketing and other work experience
  • Quota-bearing sales experience or equivalent
  • Experience managing multiple vendor relationships
  • Strong analytical skills and comfort with developing and supporting marketing metrics and reporting on measures of success such as Program ROI
  • Experience developing and managing a large marketing budget (>$400k)
  • Verbal and written communication skills appropriate for supporting Regional Sales VP and presenting to C-Level customers & prospects of organizations with 1,000+ employees
  • Proven track record of successfully partnering with and supporting sales management
  • Experience with developing integrated, multi-touch marketing plans including lead generation programs
  • Product knowledge in enterprise hosting, managed services, cloud services (eg., IaaS, SaaS, and PaaS) combined with strong solution selling knowledge
  • Experience with sales and marketing automation systems Salesforce.com and Marketo
  • Travel 20-30%
  • Post graduate study or degree preferred
  • Technical sales, sales engineering, or product management experience strongly preferred
  • Sales management experience preferred
32

Product Marketing Manager, Lead Ads Resume Examples & Samples

  • Experience with mobile monetization and ad technology
  • Experience working in a cross-functional capacity within a dynamic, rapidly changing environment
  • Analytical with experience making data driven decisions
  • Ability to simplify complex concepts
33

Lead Product Marketing Manager Resume Examples & Samples

  • Create product design specification for new Business VOIP products and services
  • Product ideation, development decisions, business case input, testing and analysis, market launch decisions and on-going local support for product marketing
  • Work with Sales & Distribution channels to understand emerging customer needs and to develop requests for new products or product enhancements including feature adjustments, major account solutions, pricing changes, etc
  • Create Marketing Requirements Documentation outlining Learn, Buy, Get, Use, Pay and Service/Support (LBBUPS) requirements for new products and features
  • Analyze competition, offers, market share, advertising, and promotional plans; pricing, distribution mix, sales challenges; unique market advantages, weaknesses, requirements and characteristics
  • Supplement training efforts to ensure sales teams are fully knowledgeable and able to sell AT&T's wide array of technology products and services
  • Five years' experience in product life cycle management required
  • Proven ability to translate ideas and vision into product definition and requirements
  • Proven ability to work on and track multiple projects simultaneously
  • Working knowledge of assigned product(s), company functions, marketing and/or service policies and procedures and excellent communication
  • BA in Marketing, Business, Finance, Engineering or Computer Science is required, MBA is strongly preferred
  • Six or more years' experience in product lifecycle management
  • Knowledge of Cloud and Hosted voices technologies and/or Unified Communications desired
  • Experience in telecommunications, such as VOIP, Wireless or Data/Networking services (Ethernet, VPN)
34

Lead Product Marketing Manager Resume Examples & Samples

  • Work with a cross-functional team to drive short to long term strategy for AT&T to enter different vertical markets
  • Monitor and assess competitor capabilities in comparison to AT&T, and anticipate customer needs and market trends
  • 5 years Product Management or Product Development experience desired
  • 5 years experience in Information Technology role, or equivalent desired
  • 5 years experience in Cybersecurity industry, or equivalent desired
  • Experience in creating forecasts, business cases and marketing plans desired
  • Experience in working with multi-disciplinary teams of business and technical managers desired
  • Experience working with senior management desired
  • Able to write clear requirements
  • Able to develop business justifications for input into business case development
  • Able to understand business planning processes and adhere to budgetary constraints and revenue objectives
  • Demonstrated leadership & interpersonal skills
  • Able to operate in a fast-paced environment
  • Able to understand and quickly learn complex, new technologies
35

Lead Product Marketing Manager Resume Examples & Samples

  • Develops engaging marketing programs that will reach the target audience for each product and inspire an increase in sales revenue
  • Viewed as product owner throughout the life cycle
  • Conducts multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share/penetration, and profitability objectives. Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to position, modify features and identify new uses for the product
  • Provides continuing product surveillance and management of established product to attain financial objectives
  • Accountable for revenue attainment and profitability
  • Bachelors or Advanced degree preferred
  • Position is considered the foremost expert within the product marketing discipline and an acknowledged authority within the organization
  • Must be comfortable with conveying the value of new and emerging products, technologies or applications to senior level management, across a diverse product team and to our customers
  • Experience with AT&T offer/contract development and processes
  • Product management experience within high tech, software and/or wireless/telecom industry highly preferred
36

Lead Product Marketing Manager, Mobility Resume Examples & Samples

  • Establish strong working relationships with offer team and align to business priorities and objectives
  • Develop succinct and powerful Marketing Briefs
  • Define impactful offer messaging and roadmap supported by research
  • Collaborate with Advertising, Acquisition, .com, Digital, Paid Search, and Social teams to ensure alignment of the marketing strategy, prioritization and messaging consistency
  • Ensure the offer teams’ marketing needs are 100% supported
  • Passionate about Marketing and the impact it can have to the bottom line
  • Is an incredibly fast learner who hits the ground running
  • Is an excellent communicator, no matter the medium
  • Hears about a challenge, and gets excited
  • Has excellent presentation skills (both in person and in PowerPoint), ability to tailor messages based on audience
37

Lead Product Marketing Manager Resume Examples & Samples

  • Lead partnership teams to align messaging, positioning and overarching priorities during a product/service launch and post-launch
  • Provide framework and structure for project managing new products/services; accountable for end-to-end life cycle, from strategy through launch and post-launch activities
  • Partner closely with National Marketing, Sales Operations, Learning Services, Network, IT, Customer Care, Business, Finance, Product Managers and the Field to drive results for high revenue product lines
  • Collaborate with other AT&T offer teams to ensure the overall customer experience positions AT&T as the continued leader
  • Create 2-year product roadmap that establishes a prioritized release schedule for new products, product enhancements, and product fixes
  • Conceptualize, specify, develop, and launch new and enhanced products/services in timely manner
  • Evaluate new ideas/concepts/suggestions
  • Complete product service descriptions (PSDs/JRDs) as well as IT IWRs and develop business cases to initiate new products in the product development process
  • Work with IT to understand billing and rating capabilities and flexibility to implement new pricing
  • Work with cross functional teams to implement new offers and offer changes
  • Ensure products are accurately provisioned, rated, and presented on bill via testing
  • Responsible for the success of a product or group of products through development and execution of comprehensive go-to-market plans
  • Foster strong relationships with internal and external resources. Engage with different functional teams and business units in order to drive business success and optimization
  • Provide continuing product surveillance and maintain and update information as products or life cycle changes. Recommend and implement changes required to be competitive
  • Act as the foremost subject matter expert within the product marketing discipline and an acknowledged authority within the organization
  • Acts as team lead as needed to provide leadership to less experienced professionals. Motivate others to action and provide leadership
  • 5 or more years experience of product marketing in wireless/telecommunications, software, or high tech industry with experience in lifecycle management and product launches
  • Strong marketing, analytical, project management, problem solving, and fact-based decision making skills
  • Strategic, out-of-the-box thinker with sound business understanding, judgment, and insights
  • Excellent interpersonal and negotiation skills
  • Must be able to manage multiple projects simultaneously and lead cross functional teams from ideation to completion
  • Must be comfortable with conveying the value of new and existing products and applications to senior level management and across a diverse cross functional team
  • Must be proficient using Microsoft Office products including Word, Power Point, Excel and Outlook. Advanced PowerPoint and Excel skills preferred
  • Previous field experience in sales, customer care and/or sales operations and/or a strong background in AT&T IT systems preferred
  • MBA desired
38

Lead Product Marketing Manager Resume Examples & Samples

  • Develop and lead cross-functional partnership teams to align overarching priorities during an offer build and launch
  • Build strong relationships and accountability across channels and throughout collaborative functional areas to ensure smooth offer launches
  • Develop and lead Tech Dev projects to support the integrated offers from scope definition through post-deployment validation
  • Partner closely with Pricing, Tech Dev and other cross-functional teams to develop the integrated offer roadmap
  • Act as team stakeholder on related Tech Dev initiatives
  • Align internal teams around overall project through creation of internal documentation to be used for leadership updates
  • Develop business cases
39

Lead Generation Marketing Manager Resume Examples & Samples

  • Contribute to the continuous refinement of the Amazon Pay value proposition, core messaging, and positioning
  • Deep knowledge of business-to-business marketing methods (specifically lead generation), tools and strategies; ability to plan, develop and execute complex multi-channel campaigns that drive merchant engagement, registration and launch
  • Deep knowledge of digital marketing best practices – experience with SEM, display advertising, social and marketing automation are a must
  • Creative problem solver with experience developing content and providing feedback and requirements for creative development
  • Outstanding skills at initiating, managing and growing strategic relationships with customers, vendors and internal stakeholders
  • Experience working with a marketing automation tool (preferably Marketo) and using Salesforce.com to track campaign ROI
  • Bing Accredited Professional