Email Marketing Manager Resume Samples

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AS
A Sanford
Amir
Sanford
4022 Harry Mission
Phoenix
AZ
+1 (555) 236 1233
4022 Harry Mission
Phoenix
AZ
Phone
p +1 (555) 236 1233
Experience Experience
12/2016 present
Phoenix, AZ
Senior Email Marketing Manager
Phoenix, AZ
Senior Email Marketing Manager
12/2016 present
Phoenix, AZ
Senior Email Marketing Manager
12/2016 present
  • Lead, motivate and empower a team of high-performing digital marketing professionals to deliver best-in-class email campaigns and programmes. Managing the team’s workload and resources, and ensure execution process is followed, with effective contingency plans in place
  • Improve the performance of email marketing and identify the enhancement opportunities to maximize ROI. Evaluation index will include open rate, click-through-rate and conversion rate of all email programs as well as revenue growth driven by email marketing
  • Analyze and improve customer satisfaction with emails based on improved knowledge and insight gained from the various web analytics tools as well as in house (Omniture, Exact Target, Responsys and Google Analytics) email marketing related vehicles presently
  • Responsible for the establishment, execution, documentation and management of strategic planning of email marketing, to include setting up themes and seasonal calendar for all email marketing programs, monitoring and reporting on external email campaigns and managing and optimizing the design, content, targeting and messaging of email communications
  • Act as business owner for an ESP migration project working closely with IT and business project team, including email design lead, on the successful migration of the email creation, audience and campaign management of all marketing emails to the new ESP. Project includes area such as data set-up and selection, IP address warm-up, campaign deployment, email creation, reporting
  • Work with colleagues from the Digital streams on the planning, strategy and execution of digital and innovation projects included in the Direct Digital Marketing roadmap, including triggers, automation journeys and data capture projects
  • Develop program/creative brief. Manage creative development with copy writer, designer and programmers
12/2011 09/2016
Phoenix, AZ
Associate Email Marketing Manager
Phoenix, AZ
Associate Email Marketing Manager
12/2011 09/2016
Phoenix, AZ
Associate Email Marketing Manager
12/2011 09/2016
  • Target, execute and monitor email campaign launches and manage email service provider
  • Suggest improvements to email process and manage external vendors / service providers
  • Manage, develop, and evaluate staff
  • Assist in review of email creative and tests prior to launch
  • Manage the email deployment calendar
  • Manage promotional calendar and timely execution of weekly promotions
  • Contribute to continual improvement efforts within the email campaign process
06/2006 08/2011
New York, NY
Email Marketing Manager
New York, NY
Email Marketing Manager
06/2006 08/2011
New York, NY
Email Marketing Manager
06/2006 08/2011
  • Assist in development and mentoring Ecommerce Specialist / Assistant Manager
  • Optimize email campaign performance through testing, lifecycle management, personalization and dynamic content management
  • Manage relationship with our email service provider and advertising partners, including contract negotiation and invoice management
  • Work cross-functionally with management, operations, IT and marketing to execute programs with precision and success
  • Work with cross-functional partners to create and implement workflow efficiencies
  • Provide standardized email channel KPIs on a weekly basis, and provide recommendations to Executives on opportunities to improve the email channel
  • Establish, execute and improve email marketing strategies for consistent email subscriber growth and new customer acquisition
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Florida International University
Bachelor’s Degree in Marketing
Skills Skills
  • Excellent written English, including spelling and grammar. Strong proofreading skills and high quality standards
  • Strong project and channel management skills with great attention to detail
  • Strong collaborator with proven ability to partner and influence. Ability to work with various teams, personalities, and disciplines around a common vision
  • Basic understanding and knowledge of HTML and Adobe products
  • Excellent interpersonal and communication skills, including strong and flexible personality, to build relationships
  • Strong knowledge of HTML / CSS
  • Ability to balance an intense attention to detail with swift execution
  • Strong attention to detail
  • Proficiency in Excel (including creating Pivot Tables/formulas), Word, and PowerPoint
  • Highly analytical, and able to extract meaning from data through A/B testing and email optimization
Create a Resume
1

Email Marketing Manager, VP Resume Examples & Samples

  • Driving the creation and implementation of new batch & automated acquisition email programs
  • Designing & html build of email programs
  • Initiating and managing technology projects to accelerate the growth and scale of the email program
  • Providing creative direction that ensures proper messaging to our customers
  • Working with designers & agencies to develop creative assets for emails and webpages
  • Developing marketing copy including strong calls-to-action for targeted audiences
  • Monitoring the effectiveness of campaigns and implement ongoing improvements
  • Developing, owning & reporting out on key business metrics
  • Helping build vision for marketing automation program
  • 7+ years’ experience in digital and/or consumer marketing
  • 3+ years experience managing an email marketing program
  • 2+ years experience using and editing HTML
  • Experience in managing the campaign process from brief, through design direction, copy writing, approval and reporting
  • Very strong communication skills, with the ability to work under pressure and with proven experience working on complex, international, large-scale, time-critical projects
  • Must be comfortable with Excel and capable of manipulating data in order to perform both high level and more granular analysis. This includes familiarity with VLookups, Pivot tables, and other such functionalities
  • Strategic thinking with analytical mindset
  • Financial Services experience not required
2

Senior Email Marketing Manager Resume Examples & Samples

  • Establish and build relationships with all stakeholders including marketing, merchandising, creative, copy and MIS
  • Partner with cross-functional teams, such as CRM, to develop and deploy effective email marketing campaigns with measurable goals within mutually agreed timelines
  • Develop monitoring reports to track email marketing KPIs and present email marketing campaign results to Director of E-commerce Marketing
  • Manage entire processes of email list segmentation and email production, and oversee the implementation of all email marketing programs
  • Lead thorough QA tests and verify email renders accurately across various email clients and ISPs in North America, while ensuring that emails conform to most up-to-date applicable laws and disclaimers
  • Monitor the retail industry’s latest email marketing trends and identify potential email marketing opportunities
  • Support Director of E-commerce Marketing on ad-hoc tasks and supervise Email Marketing Strategist
  • 4+ years of hands on experience in email/online marketing, and StrongView/StrongMail or comparable email systems; as well as experience with web analytics and A/B testing tools
  • Demonstrable track record of success in developing, initiating, analyzing and adjusting email marketing campaigns including customer acquisition, retention, loyalty and reactivation
  • Exceptional quantitative skills to analyze email marketing campaign results and recommend strategies for improvement
  • Effective written and verbal communication skills and outstanding attention to detail
  • Should be self-motivated, results-oriented, entrepreneurial, passionate, proactive, creative and a team player
  • Ability to flourish in an extremely fast-paced, high-growth environment with minimal direction
  • Strong relationship building, leadership and project management skills
  • Knowledge of HTML, CSS, XML, Java Script and Photoshop
  • Bachelor’s degree in Marketing or related field preferred
3

Assistant Email Marketing Manager Resume Examples & Samples

  • Email project management & execution
  • Develop and lead day-to-day execution of email marketing campaigns, including creative brief and development, feedback process, segmentation, production, asset delivery, QA and deployment
  • Collaborate with key stakeholders from marketing, merchandising, and operations teams to ensure coordinated execution and drive email performance
  • Partner with vendors to ensure timely and accurate campaign deployment
  • Manage transactional and triggered emails updates
  • React to changing business needs by modifying calendar and adjusting deliverables efficiently
  • Email reporting & analysis
  • Utilize reporting tools to create reports and interpret data
  • Analyze email performance vs. goals and share insights and recommendations
  • Modify and share go-forward strategies based on learnings and email best practices
  • Strategic projects
  • Manage improvements to email processes, templates, or functionality
  • Propose and execute email test plans
  • Education: BS/BA in a relevant field
  • Experience: 1- 3 years experience in email marketing
  • Execution: excellent attention to detail and follow through
  • Project management: ability to manage multiple campaigns and cross-functional team members
  • Approach: energy and enthusiasm to drive results; must be self-motivated, proactive, poised and flexible
  • Skills: excellent written & verbal communication skills; strong analytical capability
  • Industry knowledge: passionate about apparel, eCommerce and CRM
  • Retail/apparel eCommerce experience
  • Experience with ESPs or email marketing platforms
  • Experience managing dynamic content and triggered emails, a plus
  • Experience with global teams
4

Email Marketing Manager Resume Examples & Samples

  • Manage the email best practices including coordination of multiple brand calendars and execution of marketing and triggered emails that are ROI drivers
  • Collaborate with a 3rd party Email Agency (Responsys) to identify ways to optimize the current email program (trigger based programs, reactivation programs and social media campaigns)
  • Weekly, monthly and adhoc reporting on email performance metrics and analyze findings to identify opportunities to drive email revenue
  • Work with broader Marketing team to enhance email segmentation strategy
  • Assist in weekly forecast for email revenue and spend to ensure channel is on trend to Finance Plan
  • Provide best practices for building email campaigns to the brand marketing team and in-house creative department
  • Participate in quality assurance on all email campaigns prior to deployment
  • Identify trends and opportunities for improved email campaign metrics
  • Become the internal expert on the campaign and reporting functionality and capabilities of our ESP
  • Direct experience setting up complex campaigns on a 3rd-party email service provider platform
  • Experience with testing and creating email/browser client compatible code
  • Proficient in Email Marketing best practices for creating user-focused content
  • Excellent project management skills, organizational skills and the ability to effectively manage multiple projects at once
  • Strong interpersonal communication skills; ability to collaborate with cross functional teams in a fast paced agency environment
  • Track and report results of email campaigns including open rates, click-thru rates, and revenue on a weekly, monthly, annual basis
  • Manage email vendor relationships, freelancers, and an Email Specialist
  • 3-5 years of solid email development experience, preferably with an advertising or marketing agency focused on B2C email marketing channel
  • Background should include strategy, account planning and/or project management with general understanding of web analytics, usability and what drives consumer behavior
  • Able to successfully multitask
  • Must have solid experience actually managing and executing consumer email campaigns
  • Bachelor's degree in public relations, communications, advertising, communications or related discipline preferred
5

Email Marketing Manager Resume Examples & Samples

  • Work as a key member of the team responsible for driving online sales for the company’s branded ecommerce websites (currently NineWest.com, EasySpirit.com, JNY.com, AnneKlein.com)
  • Develop activities to increase performance of the email marketing channel including engagement, conversion, revenue, efficiency and growth. Work closely with CRM team to manage omnichannel and segmentation strategies
  • Manage email project workflow - develop schedules, manage team to deadlines, work with merchants to optimize landing pages, test campaigns, report on campaign performance
  • Manage relationship and serve as primary point of contact for email marketing vendor
  • Serve as subject matter expert, maintaining awareness of competitive benchmarks, best practices, market trends, and competitive activity
  • Manage all budget line items related to email marketing. Ensure that programs are delivered within budget. Recommend budget shifts where appropriate to maximize efficiency, revenue opportunity and profitability
  • Provide recommendations regarding new and emerging email marketing vehicles
  • Identify strategic new marketing opportunities for growth and expansion
  • Actively test and analyze subject lines, email creative and landing pages to increase ROI and drive incremental volume
  • Identify and implement strategic email initiatives to acquire and re-engage profitable new and existing customers, including, but not limited to list onboarding programs, triggered messages, and preference centers
  • Manage relationship with 3rd-party email service provider vendor
  • Work cross-functionally with Ecommerce Strategy, Merchandising, Creative, Marketing and CRM teams to execute business objectives and enhance customer acquisition and retention efforts
  • Coordinate Vendor Selection process (as needed)
  • Work closely with entire Ecommerce Team
  • Delegate email campaign execution tasks to Assistant Managers
  • Assist in development and mentoring Ecommerce Specialist / Assistant Manager
  • Manage all budget line items related to email marketing. Ensure that programs are delivered within budget
  • Successful, timely deployment of email marketing campaigns, while maintaining an efficient ROI
  • Implementation of test/beta programs to further drive the business
  • Bachelor’s Degree, in Business, Marketing, Communication, Technology, or related
  • 3 - 5 years of online marketing experience with 1 - 2 years managing a mid-sized email program
  • Experience working for a multi-channel retailer is preferred
  • Exceptional language and copywriting talent is preferred
  • Experience with web analytics packages (Omniture, Google Analytics, etc.) is preferred
  • Working knowledge of HTML a plus
  • Professional manner
  • Complete attention to detail
  • Strong interpersonal, written and verbal communication skills
  • Excellent analytical skills and organizational skills
  • Understanding of web technology – HTML, graphics, browsers, etc
  • Understanding of other online marketing mechanisms (paid search, comparative shopping, affiliates, etc.)
  • Self motivated learner with a natural curiosity to learn about evolving technologies
  • Resourceful, with the ability to work independently and solve problems
  • Intermediate mathematical skills - Ability to calculate figures such as discounts, interest, commissions, and percentages. Ability to apply concepts of basic algebra and geometry
6

Email Marketing Manager Resume Examples & Samples

  • Passion for Old Navy and the retail/fashion industry
  • Email experience required. Background in online retail industry preferred
  • Strong strategic thinking and solid analytical skills
  • Drive for innovation and strong sense of creativity
  • Track record of making informed and confident decisions and recommendations based on complex data and sharing that information in a clear, timely, and effective manner
  • Effective leader with experience working with cross-functional teams and with various levels including senior management
  • Ability to deal with ambiguity effectively
  • Ability to work in fast-paced environment and prioritize multiple projects
  • Must have strong Excel skills
  • Experience with online reporting (ex: Omniture) and CRM aplus
  • 5+ years relevant Marketing experience
7

Associate Email Marketing Manager Resume Examples & Samples

  • Excellent project management skills and ability to work in fast-paced, ambiguous environments
  • Effective communicator and presenter in large format meetings
  • Detail-oriented, analytical, and data-driven with expertise in Excel
  • Experience with online reporting (ex: Omniture), ExactTarget, and CRM a plus
  • 3+ years of relevant marketing experience
8

Email Marketing Manager Resume Examples & Samples

  • Handle end-to-end production and deployment of emails, including planning, targeting, segmentation, set-up, HTML coding, testing, deployment and campaign reporting
  • Build new trigger programs to support customer lifecycle management including upsells, win-back, retention, and lead nurturing
  • Execute programs that grow the Pimsleur database through lead generation and co-registration and engage, retain, and develop a relationship with consumers
  • Identify and target consumer segments to optimize KPIs
  • Manage email calendar to ensure campaigns are tested, approved, and scheduled in a timely manner
  • Help oversee QA and A/B testing for email creative, subject lines, data/time, list segments, etc
  • Track and report performance of all email campaigns and KPIs; work closely with Director of Direct Response Marketing to analyze findings, identify trends and recommend a course of action
  • Understand email consumer behavior and provide recommendations to improve strategy
  • Demonstrate understanding of direct marketing techniques and principles
  • Hands-on experience managing email campaigns and delivery through one of the major email service providers (experience with Responsys a plus)
  • Proficiency in HTML and CSS coding (writing and editing)
  • Ability to create responsive emails and templates to ensure optimal viewing on mobile and desktop devices
  • Familiarity with Adobe Photoshop
  • Solid understanding of web analytics tools (Omniture, Google Analytics, etc.) and email metrics, benchmarks, and KPIs
  • Understanding of database logic with the ability to hand-code SQL (intermediate level) strongly preferred
  • Existing relationships with list brokers is a plus
  • Self-starter with strong communication skills that can multi-task and flourish in a fast-paced environment
  • 5 years’ experience working on a direct response marketing team required
9

Email Marketing Manager Resume Examples & Samples

  • Create and deploy all email campaigns
  • Utilize strong design and HTML skills to help lead creative direction for all email campaigns and other online assets
  • Analyze campaign results and develop comprehensive reports detailing all key email marketing metrics including delivery, opens, clicks, conversion, opt-out and revenue
  • Utilize previous experience with customer segmentation to analyze current customer groups and develop email strategy according to customer preferences/behavior
  • Manage daily emails from content and metrics perspective to increase performance
  • Assist Technology team with list hygiene for all managed email lists
  • Support Director of Email Marketing with all projects related to this position
10

Email Marketing Manager Resume Examples & Samples

  • Being responsible for the end-to-end production and deployment of emails. (including planning, targeting, segmentation, set-up, HTML coding, testing, deployment and campaign reporting)
  • Building new trigger programs to support customer lifecycle management including upsells, win-back, retention, and lead nurturing
  • Executing programs that grow the Pimsleur database through lead generation and co-registration and engage, retain, and develop a relationship with consumers
  • Identifying and targeting consumer segments to optimize KPIs
  • Managing email calendar to ensure campaigns are tested, approved, and scheduled in a timely manner
  • Overseeing QA and A/B testing for email creative, subject lines, data/time, list segments, etc
  • Tracking and reporting performance of all email campaigns and KPIs; working closely with Director of Direct Response Marketing to analyze findings, identify trends and recommend a course of action
  • Understanding email consumer behavior and provide recommendations to improve strategy
  • A solid understanding of and experience in direct marketing techniques and principles
  • Hands-on experience managing email campaigns and delivery through one of the major email service providers (experience with Responsys strongly preferred)
  • 5 years’ experience working on a direct response marketing team is strongly preferred
11

Email Marketing Manager / Associate Manager Resume Examples & Samples

  • Oversee calendar and development of dedicated emails marketing program
  • Own email acquisition promotions, including pitching; coordinating partnership and legal agreements; managing execution; and fulfillment
  • Own day-to-day execution of email campaigns, including segmentation, content development, QA, and deployment
  • Work with the Business Development team and other marketing team members to develop and test promotions, product offerings, and content
  • Identify and prioritize opportunities for sold ad placements, targeted offers, testing, and segmentation
  • Track quantifiable performance of creative, segments, and campaign strategies
  • Monitor email and push notification best practices and incorporate them into testing strategies
  • BA/BS degree
  • 3+ years of marketing experience, including 2+ years of experience in B2C email marketing role
  • Hands-on experience with a large ESP (Yesmail preferred)
  • Hands-on experience with Omniture and Excel
  • Experience with A/B and multivariate testing strategy and implementation, optimizing email for usability and incremental revenue, and building and executing a customer segmentation strategy
  • Working knowledge of HTML, Photoshop and Dreamweaver, highly preferred
  • Experience with A/B testing platform such as Monetate or Optimizely, highly preferred
  • Excellent written and oral communication skills, keen attention to detail, and exceptional organizational skills
12

Email Marketing Manager Resume Examples & Samples

  • Proven understanding of eCommerce and the ability to translate merchandising efforts into meaningful email campaigns
  • Demonstrated success in achieving revenue and profit goals
  • Strong knowledge of industry best practices in email programs and integrated cross-channel marketing
  • Solid understanding of web analytics tools (Omniture, Google Analytics, etc.)
  • Understanding of database logic with basic experience using SQL or Microsoft Access
  • Proficiency in HTML coding (writing and editing) with basic understanding of CSS Familiarity with Adobe Photoshop
  • Experience with one of the major email service providers (experience with ExactTarget is beneficial but not required)
  • Solid understanding of online marketing and project management a plus
  • Hands-on computer skills, 3-5 years of hands-on experience managing email campaigns, and delivery Experience in cross-channel retail marketing environments
  • Experience managing and working with collaborative teams, both internal and external
  • 2+ years experience
13

Email Marketing Manager Resume Examples & Samples

  • 5+ years automation marketing experience related to email and/or CRM programs
  • Advanced user experience with email platforms such as Pardot, SilverPop, and ExactTarget
  • Demonstrated ability to execute successful projects with minimal guidance in a fast-paced entrepreneurial environment
  • Direct mail experience
  • Experience with Google Analytics
  • Experience in HTML and light coding
14

Email Marketing Manager Resume Examples & Samples

  • Support the Senior Marketing Manager in developing and optimizing email strategies and testing roadmap (including targeting, content, and timing)
  • Own and manage the dynamic email calendar across varying merchandise, integrated marketing, and promotional objectives
  • Gather business requirements and campaign goals from key stakeholders, including marketing, merchandising, creative, production, development, senior management, customer service and IT
  • Define and write creative briefs outlining campaign strategy requirements for creative team and developers
  • Define and write testing and segmentation scenarios for developers, circulation manager and analytics team
  • Collaborate with Analytics to develop reports, evaluate and present email results and marketing effectiveness (monthly, quarterly and annually)
  • Manage monthly budgets and submit and track invoices
  • Ensure email deliverability through industry best practices and trends
  • Analyze competitive marketplace and follow online advertising and email trends
  • Ensure legal compliance (Can-SPAM)
  • Collaborate on special projects and initiatives, i.e., new Sephora.com features, Beauty Insider, international expansion, mobile and promotions
  • Ability to balance client experience, business needs, and resources to ensure correct prioritization
  • High degree of initiative to drive projects to completion
  • Outstanding interpersonal skills; ability to develop and maintain relationships with business partners at all levels
  • Ability to manage multiple projects, people, and initiatives in parallel
  • Thrives in a high-energy, quickly paced atmosphere
  • Detail oriented with high degree of accuracy
  • Bachelor’s Degree required, MBA preferred
  • 5 years of marketing experience
  • 3 years of consumer-based online experience, preferably retail
15

Email Marketing Manager Resume Examples & Samples

  • Designing all email marketing communications, whilst adhering to tight deadlines
  • Developing and implementing email marketing strategies, to enhance the click rates and responses of communications
  • Create email landing pages, event micro-sites and web forms, where necessary, to work in conjunction with communications
  • Maintaining and updating email templates on the existing database
  • Working with various teams, such as marketing, sales, operations and investments, to create bespoke email communications
  • Working alongside other members of the multi-media team on ad hoc tasks
16

Email Marketing Manager Resume Examples & Samples

  • Develop new communication strategies to optimize our email program, improve customer retention and drive incremental sales triggered campaigns
  • Develop tests and learn strategies that will dramatically elevate targeting, segmentation, and personalization practices
  • Drive and manage email process - merchandise, content, messaging, and segmentation
  • Manage and develop email testing roadmap
  • Analyze email campaign results including audience, offers, messaging, creative, deliverability, open rates, click through rates and conversion
  • Manage email project workflow - develop schedules, manage team to deadlines, work with merchants to select key items, write creative briefs, and gather approvals
  • Communicate email strategies and plans to email vendor for proper implementation
  • Share email program insights and recommendations with key internal partners for ongoing optimization
  • Regularly forecast sales, response, and budgets
  • Partner with the Direct Mail team to develop cross-channel learnings and insights to develop optimal contact strategy
  • Manage and mentor a team of skilled email professionals
  • Be a dynamic manager who has energy, enthusiasm, and an ongoing commitment to achieving high quality results
  • Minimum 4-5 years of Email Marketing/ Digital Marketing experience
  • Proven organization, project coordination, and multi-tasking skills a must
  • Ability to manage and lead direct reports
  • Knowledge/background of E-commerce, Email Marketing, and best practices
  • Working knowledge of CAN-SPAM laws
  • Willingness and ability to collaborate with all levels of management as well as various internal teams and outside vendors
  • Ability to handle multiple tasks simultaneously and meet tight deadlines
  • Experience with Excel, Word and PowerPoint
  • Understanding of HTML is a plus
  • Exposure to Retail and/or Direct marketing is a plus
17

Email Marketing Manager Resume Examples & Samples

  • Being responsible for the end-to-end production and deployment of emails. (including planning, targeting, segmentation, set-up, HTML coding, testing,deployment and campaign reporting)
  • Building new trigger programs to support customer lifecycle managementincluding upsells, win-back, retention, and lead nurturing
  • Executing programs that grow the Pimsleur database through lead generationand co-registration and engage, retain, and develop a relationship withconsumers
  • Managing email calendar to ensure campaigns are tested, approved, andscheduled in a timely manner
  • Overseeing QA and A/B testing for email creative, subject lines, data/time,list segments, etc
  • Tracking and reporting performance of all email campaigns and KPIs; workingclosely with Director of Direct Response Marketing to analyze findings,identify trends and recommend a course of action
  • Understanding email consumer behavior and provide recommendations to improvestrategy
  • A solid understanding of and experience in direct marketing techniques andprinciples
  • Hands-on experience managing email campaigns and delivery through one of themajor email service providers (experience with Responsys strongly preferred)
  • Ability to create responsive emails and templates to ensure optimal viewingon mobile and desktop devices
  • Solid understanding of web analytics tools (Omniture, Google Analytics, etc.)and email metrics, benchmarks, and KPIs
  • Understanding of database logic with the ability to hand-code SQL(intermediate level) strongly preferred
  • Self-starter with strong communication skills that can multi-task and flourishin a fast-paced environment
  • 5 years’ experience working on a direct response marketing team isstrongly preferred
18

Email Marketing Manager Resume Examples & Samples

  • Ensure all Digital Commerce emails are delivered on time through automation or manual scheduling
  • Manage database subscribers for all Digital Commerce divisions
  • Create and design email and communication templates
  • Drive the email marketing strategy and execution of campaigns
  • Design and execute strategies around marketing automation
  • Develop quality, full lifecycle programs that are relevant and appealing to target audience
  • Champion best practices and design outreach strategy that provides constant contact to customers without becoming annoying, overwhelming or boring
  • Work with corporate partners on database additions and opt-ins
  • Develop and analyze key marketing metrics to ensure campaigns are meeting revenue and acquisition cost goals
  • Analyze back-end data of email campaigns and make recommendations for enhancing their effectiveness
  • Liaise with other departments to address any cross-departmental issues impacting the subscriber
19

Email Marketing Manager Resume Examples & Samples

  • Work in conjunction with the VP of Marketing to develop a successful strategic email marketing campaign calendar for both Frontgate and Grandin Road
  • Provide creative brief direction for Internet Designers to ensure all email creative enhances our brand image and communicates effectively to achieve its objectives
  • Conduct extensive A/B testing of email strategy, including delivery timing, creative layout, tailored offers, and subject line testing to develop best practices for ongoing email campaigns
  • Manage email development through the creative review process, collaborating with copywriters, and capturing feedback from multiple stakeholders while adhering to strict deadlines
  • Implement standard procedures to prepare and deploy email campaigns using tools from our Email Service Provider
  • Build our file of marketable email addresses with better internal email capture programs across multiple channels, third party email acquisition programs, more flexible and targeted email permission options, win-back strategies for opt-outs, and new approaches to improve deliverability
  • Evaluate the performance of email sends, including the impact of promotional offers, subject lines, segmentation performance, click-thru rates and revenue generation and provide executable recommendations to the Executive Committee to improve future email performance
  • Communicate email plans and successes internally to ensure coordination across channels as well as appropriate training and incentives for customer service and sales staff to support specific campaigns and key initiatives
  • 3+ years of experience in E-Commerce with primary focus on email marketing campaigns to build direct to consumer sales
  • Demonstrated success producing innovative and effective results from emails for a high volume, brand name consumer marketer.High energy leader who can work independently across levels and functions
  • Strong communication and excellent analytical skills
  • Creative problem solver with attention to detail
  • Team player with a strong work ethic
20

Email Marketing Manager Resume Examples & Samples

  • Identify opportunities to build trigger/lifecycle/replenishment driven emails
  • Create segmentation criteria for the campaign
  • Brief messaging appropriate to this segment
  • Oversee the delivery of the email creative
  • Manage the deployment
  • Report on the effectiveness of ongoing campaigns and use learnings to optimise future campaigns
  • Capturing new customers to drive the list growth is essential and this role will partner with other teams and departments to drive email acquisition through all channels
  • It is essential that we build and maintain relationships with our customers and we need to ensure we retain them as both subscribers and customers. This role will focus on planning a communications strategy that minimises churn, drives ongoing engagement and ultimately lifetime customer value
  • Work closely with our partners to ensure our deliverability is impeccable. This includes monitoring feedback loop reporting, avoiding bulking and avoiding hitting spam traps
  • Work in partnership with the customer data teams to ensure we are utilising customer data in the most effective manner possible
  • Work closely with the legal team to ensure we comply with legal data protection standards and our communications honour the best interests of the customer
  • This role will oversee the report generation and ad-hoc analysis required to drive campaign effectiveness and ongoing optimisation
21

Associate Email Marketing Manager, E-commerce Resume Examples & Samples

  • Works in partnership with internal/external cross-functional teams including strategy, creative, analytics and agency vendors to communicate campaign activities, schedules and timelines to ensure deliverables are aligned and integrated into existing plans for streamlined execution
  • Creation/management of all coding/status documents, calendars and timelines,
  • Management of marcom submissions,
  • Coordination/management of internal reviews,
  • Management of creative/deployment feedback through internal/external stakeholders,
  • Works closely with email vendor to convey mailing instructions, deliverables, segmentation, data, creative/deployment feedback…etc
  • QA/testing of all email deliverables
  • Archiving, reporting and optimization
  • Manages digital communication calendar and tracks work-back schedules to ensure full end-to-end execution for all deliverables are met
  • Creates/maintains internal/external calendars, status documents, coding docs, creative briefs; Works closely with email vendor and analytics/data team to convey deliverables as it relates to segmentation and mailing instructions
  • Main focus on personalized marketing email campaigns involving deep segmentation strategies to deliver relevant and compelling targeted offers/content to My Starbucks Rewards members
  • Runs daily/weekly cross-functional meetings to review campaign needs, identify and troubleshoot issues, compile feedback, and ensure overall success
  • Serves as quality control to ensure tests are accurate prior to deployment, legal requirements and brand standards are met, and the defined user experience is correct
  • Maintains library of documents, campaigns and assets in partnership with agency/vendor teams
  • Looks for opportunities to improve processes and establish effectiveness/efficiencies across email strategy and campaigns; Looks to increase revenue-driving opportunities and engagement via email channel through data connection, personalization and innovation
  • Supports manager to establish and maintain processes to ensure effective and timely development and execution of campaigns within defined budgets
  • 3-5 years prior experience supporting direct-to-customer digital marketing communications within a corporate or agency environment; 1-3 years email marketing experience strongly preferred
  • Excellent project management, problem solving and organizational skills
  • Excellent communication skills; present ideas clearly and concisely, both in writing and in person
  • Bachelor’s degree or equivalent related work experience
22

Email Marketing Manager Resume Examples & Samples

  • Create email-marketing campaigns to promote products or other marketing initiatives through Exact Target
  • Ensure marketing message is conveyed clearly and delivered properly to prospects
  • Ensure messages are sent in proper form and template
  • Develop a personalization strategy
  • Include specific graphics, incentives, coupons and detailed descriptions when required
  • Ensure messages are mobile-friendly through Exact Target mail sends
  • Purge non-deliverable email addresses and opt-outs
  • Develop persuasive call-to-actions in advertisements and promotions
  • Track and analyze email campaigns daily
  • Use statistical analysis and reports to measure campaign successes
  • Coordinate and monitor the maintenance, integrity, and security of several databases, IP’s and servers
  • Develop and code the list segmentation for all direct and interactive email-marketing campaigns and communicate requirements to Exact Target if needed
  • 3+ years in online marketing, email marketing or lead generation
  • Advanced knowledge of Exact Target platform, email marketing technologies and ISP requirements
  • Advanced knowledge of Microsoft Office Products (Excel, Word, Outlook)
  • Apparel Industry experience
  • E-Commerce retail experience
23

Email Marketing Manager Resume Examples & Samples

  • Manage the email process workflow including development of the email calendar, collaborating with Creative and Copy Teams, obtaining timely approvals on email content from Leadership and working with QA to test email assets
  • Oversee email automation and triggered program
  • Monitor email deliverability and list hygiene to ensure optimal inbox placement
  • Manage the relationship with our Email Service Provider
  • Drive optimal segmentation for all email marketing campaign
  • Deliver reporting and insight that accurately measures the delivery and performance of each email campaign on a daily, weekly and/or monthly basis
  • Drive and optimize key traffic and revenue metrics including CTR, open rates, engagement, and retention
  • Lead email acquisition for existing and unknown customers, increase email penetration
  • Define and execute a clear learning agenda for each season to ensure a continual test and learn approach for all company departments and stakeholders
  • Manage competitive patterning for email marketing
  • Oversee monthly email budget, forecasting email spend and revenue to ensure channel is on trend to revenue plan
  • Work closely with Japan IT team to implement changes to new and existing program as well as oversee data migrations
24

Email Marketing Manager Resume Examples & Samples

  • Govern content and production of e-mails ensuring adherence to brand, privacy and security policies, and production and deployment processes
  • 3+ years of e-mail marketing experience, preferably with an emphasis in marketing and data analytics
  • Proven project management skills with the ability to manage multiple tasks simultaneously and work in a fast paced environment
  • Experience working/implementing with e-mail delivery platforms and launching promotional campaigns
  • Experience with Subject line, e-mail creative and Landing page and other creative testing
  • Knowledge of most mainstream e-mail clients and message formats
  • Exceptional attention to detail, and ability to prioritize while under pressure
  • Proficient in Microsoft applications (Word, Excel, Outlook, PowerPoint and Word)
  • Excellent knowledge of e-mail campaign performance metrics
  • Strong communication and presentation skills (written and verbal)
  • Knowledge of e-mail privacy laws, CASL and CAN SPAM
  • Proficiency in HTML & JavaScript is an asset
  • Excellent project management skills and ability to coordinate many moving parts with different
  • Ability to work under pressure, meet tight deadlines and handle multiple projects simultaneously
  • Ability to work within geographically distributed and multidisciplinary teams
  • Self-starter / self-motivated, capable of staying on track and pursuing solutions with minimum supervision
  • Ability to manage own workload and production schedule
  • Ability to work both independently and in a team environment
  • Proactive, quick learner and flexible problem solver
  • Proven ability to identify and fix issues
  • Continually work to implement process improvement
  • Good sense of design
  • Experience working with ESPs preferred
  • Experience with ExactTarget is a strong benefit
  • Financial Services industry experience an asset, but not required
25

Email Marketing Manager Resume Examples & Samples

  • Manage all email-related activities: newsletters, product announcements, customer onboarding emails, automated, drip, and triggered messages, webinar invitations, and more
  • Develop customer lifecycle communication that inspires customers and positively impacts customer activation, engagement, retention, and loyalty
  • Optimize activities by running A/B tests and improving campaigns
  • Work closely with the content team to draft subject lines, preview text, body copy, calls to action, and more
  • Work closely with others on the marketing, customer experience and development teams, as necessary, to ensure email content is compelling, relevant and error-free
  • Stay current with best practices, strategies, and industry standards related to email
  • Contribute to the creation of landing pages and other collateral that would help make campaigns successful
  • Manage email lists with precision
  • Analyze results by creating email reporting dashboards and custom reports that analyze campaign performance, in order to provide actionable recommendations and deliver continuous improvements to our email program
26

Email Marketing Manager Resume Examples & Samples

  • Handle requests for internal data transfers from various data sources to targeted database
  • Educate team members and marketing managers in email best practices
  • Manage email marketing campaign calendar, protect recipient data, and relationship
  • Stay attuned to relevant market conditions and trends in order to drive effective messaging and tactics to targeted audiences
  • Years of related work experience: 3-5 years past experience with email marketing, lead nurturing, and marketing automation
  • Proficiency and experience in email marketing and marketing automation technology. e.g. Exact Target, Yesmail, Eloqua etc
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization
  • Experience developing overall email strategy, including trigger based email campaigns
  • Working knowledge of HTML/CSS and ability to direct the design of HTML based email creative
  • Working knowledge of SQL queries to build specific customer list targets
  • Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation
  • Basic knowledge of Adobe products, social media, and Google Analytics
  • Microsoft Suite including high proficiency with Excel and Access
  • Thrives in fast moving culture; adaptable to change, with the ability to manage multiple initiatives simultaneously and perform under pressure within tight deadlines
27

Email Marketing Manager Resume Examples & Samples

  • Analysis of customer and purchase behavior data across all distribution channels
  • Focus on distribution channels to increase conversions and return on investment based on customer segmentation strategies
  • Track outcomes and results and report successes for any performance based initiatives within the CRM team
  • Use qualitative and quantitative consumer insights to develop strategies for email, push notifications, and consumer insights
  • Work with Director of Email Marketing to execute emails via the CRM tool using ExactTarget
  • Work closely with the sales team to measure local marketing campaigns and efforts to increase return on investment and demand data
  • Create and deploy all email campaigns as determined within strategic objectives
  • Analyse campaign results and develop comprehensive reports detailing all key email marketing metrics including delivery, opens, clicks, conversion, opt-out and revenue
  • Utilize previous experience with customer segmentation to analyse current customer groups and develop email strategies according to customer preferences/behaviour
  • Manage emails from content and metrics perspective to increase performance
  • Experience of third-party email or analytics tools such as Exact Target, DoubleClick
  • Experience of building creative and developing copy for emails and banners
  • An understanding of or experience in the specific market of Golf related products/ IT solutions
28

Email Marketing Manager Resume Examples & Samples

  • Develop, plan, and drive the Company’s email marketing program and schedule
  • Execute all email campaigns, including scheduling and proofing
  • Lead efforts to personalize and localize our communication strategy
  • Monitor, track, and report on all email marketing campaigns; analyze data on a daily and monthly basis, communicate findings to leadership
  • Lead and re-develop company’s Welcome Series and other lifecycle marketing initiatives
  • Lead and grow company’s triggered email campaigns, including abandoned cart, abandoned browse, etc
  • Work with cross-functional partners to create and implement workflow efficiencies
  • Define audience segments to support sending and list segmentation strategies
  • Maintain awareness of email marketing trends, technologies, and related laws
  • Bachelor’s degree in business, marketing, or related field preferred
  • A minimum of 4-6 years of experience in online marketing or project management
  • Must be process and results driven
  • Must possess very strong analytical and problem-solving skills
  • Ability to work in a fast-paced, deadline driven environment
  • Superior written and interpersonal communication skills required
  • Independent, self-starter, and creative decision-maker
  • Must be proficient in Microsoft Word and Excel
  • Some front-end web development knowledge (HTML, CSS) a plus
29

Email Marketing Manager, Lifecycle Marketing Resume Examples & Samples

  • Create and own an impactful strategic plan to drive increased engagement across channels, improve inbox placement and deliverability, and increase unique daily site and app visitors per member
  • Define contact strategy to optimize existing channels, build out nascent channels, and discover new channels to create a holistic messaging platform tailored to each member
  • Oversee flawless delivery of daily messages by working closely with Daily Email Manager to optimize daily email process and work with developers to gain speed and flexibility in set-up, deployment, analysis, reporting, and testing of daily messaging
  • Own the development of a global messaging platform as zulily grows international presence
  • Ability to thrive in a fast-paced, fluid environment and experience with thinking out of the box and identifying creative solutions
  • Bachelor’s degree required. MBA or technical work equivalent preferred
30

Associate Email Marketing Manager Resume Examples & Samples

  • Bachelor’s Degree with a concentration in Marketing or related field
  • 2+ years of relevant work experience
  • Understanding of email fundamentals: HTML, email design best practices, CAN-SPAM, segmentation, email KPIs, etc
  • Strong analytical and problem-solving skill set
  • Exceptional QA ability and attention to detail
31

Email Marketing Manager Resume Examples & Samples

  • Email
  • Support Store customer acquisition and retention strategies via email
  • Serve as first point of contact with email service provider and other email specific vendors
  • Bachelor’s Degree required, major in business, management, marketing, or public relations preferred
  • 2 years of experience operating an eCommerce email marketing program; additional eCommerce experience a plus
  • Significant working experience in CheetahMail or other enterprise email platform, working knowledge of Experian Marketing Suite a plus
  • Strong proficiency in Microsoft Office (vlookup, pivot tables)
  • Working comprehension of HTML fundamentals
  • Strong collaborator
  • Superb written and strong oral communication skills
32

Associate Email Marketing Manager Resume Examples & Samples

  • 3+ years of experience in Email and Digital Marketing
  • Knowledge of key Email fundamentals
  • General understanding of Email Marketing and experience managing Email programs with levels of Email segmentation and personalization
  • Working knowledge of HTML, CSS and Adobe Creative Suite
  • Experience with analytical tools, such as Adobe / Omniture and Google Analytics
  • Microsoft Office/Suite proficient (Word, PowerPoint, Excel, Outlook, etc.)
33

Email Marketing Manager Resume Examples & Samples

  • Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities
  • Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources
  • Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels
  • Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results
  • Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports
  • Provides insights which facilitate the development of plans for partner promotion
  • Executes against partner marketing plans to deliver results that exceed defined objectives
  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives
  • Creates buy­in from multiple constituents in a collaborative cross­functional environment
  • Email experience strongly preferred
  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
  • Minimum 3 years’ experience in marketing to existing clients and/or internal database of potential clients
  • Position requires experience in the following areas
34

Email Marketing Manager Resume Examples & Samples

  • Deliver all assets required for campaign deployment, including but not limited to creative files, segmentation criteria, subject lines, linking sheets and deployment instructions to agency partners
  • Work with content, merchandising and design teams to ensure creative is delivered on deadline, supports brand and commercial needs, adheres to brand style guidelines, and leverages industry best practices
  • Identify opportunities to continually improve our targeting and segmentation capabilities to ensure the most relevant communication with the consumer, and partner with IT resources to execute these strategies
  • Implement and manage a testing program to deliver incremental wins and continually improve Reebok’s email program
  • Manage campaign reporting and analysis to ensure sales, traffic and brand KPIs are met
  • Manage development queue for campaign creation, program improvements and tool enhancements
  • Partner with IT support teams to resolve any technical issues impacting email performance
  • Expand marketing automation capabilities to aggressively scale high-ROI behavioral and remarketing programs
  • Stay up to date on the competitive landscape and trends in email marketing, and drive the Reebok program to be best in class
  • Mange relationships with third party vendors and tools that power our programs, including the exploration and piloting of new tools
  • Demonstrated strategic planning and project management skills; including the ability to manage several projects of varying complexity simultaneously
  • Strong understanding of direct-to-consumer business, eCommerce/Retail, competitive/business environment, and consumer behavior
  • Demonstrated ability to use data to uncover business opportunities and deliver incremental value
  • Strong collaborator with proven ability to partner and influence
  • Mastery of best practices and trends in email marketing
  • Strong analytical skills, with the ability to assemble and interpret data, and create summaries with business focused recommendations and insights
  • Must be a self-starter comfortable interacting with global partners to find solutions that improve our programs
  • An entrepreneurial attitude with a desire to continually improve how we communicate with our consumers via email, and to find creative means of growing our business through cutting edge technology partners
  • A Bachelors degree in business, communications, marketing or related field
  • Minimum of 4 years of email marketing experience in a retail environment or with an industry leader in email marketing and CRM best practices
  • Experience with A/B testing and dynamic content planning and deployment to drive increased sales and engagement
  • Experience organizing and architecting consumer journeys with multiple content streams and outcomes
  • Test planning, execution, and analysis experience required
  • Strategic understanding of non-email, direct response digital marketing channels
  • Basic HTML and Photoshop skills strongly preferred
35

Email Marketing Manager Resume Examples & Samples

  • 5+ years experience supporting direct-to-customer digital marketing communications within a corporate or agency environment with a focus on email marketing
  • Strong understanding and knowledge of email best practices, innovation, and technologies
  • Proven experience working with industry tools and analytics packages including email, web analytics, CRM and marketing automation platforms
  • Demonstrated project leadership in digital marketing creative development, cross-functional planning, and campaign management
  • Has a knack for building the better mousetrap and finding ways to drive operational efficiency
  • Highly collaborative and has an affinity for building relationships across teams including business partners, external agencies, and vendors
  • Expertise in managing and prioritizing multiple projects and has great attention to detail
  • Team leadership
  • Bachelor’s degree or four years US military experience in a related MOS/C
36

Email Marketing Manager Resume Examples & Samples

  • You are a data-driven marketer responsible for all aspects of the email and push programs
  • Your day-to-day responsibilities include campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
  • 3-4+ years hand-on experience building automated campaigns using any tools (Exact Target, Constant Contact, Blue Sail etc). Having experience with Responsys is a huge plus
  • Track record of data-driven decision making and ability to meet aggressive monthly growth targets
  • Extensive A/B testing experience
  • Basic HTML knowledge
  • Self-started who thrives in a fast-paced environment
  • Consumer facing email marketing experience
  • BA/BS in: Marketing, Business or related areas of study
37

Email Marketing Manager Resume Examples & Samples

  • Work in conjunction with marketing leadership to develop a successful strategic email marketing campaign calendar for both Frontgate and Grandin Road
  • Continue development of triggered and personalized email communications to increase demand and subscriber engagement
  • Conduct extensive A/B testing of email strategy, including delivery timing, creative layout, tailored offers, and frequency testing to develop best practices for ongoing email campaigns
  • Ensure brand consistency in image and voice in all email touch points
  • Communicate email plans and successes internally to ensure coordination across channels
  • 5+ years of experience in E-Commerce with primary focus on email marketing campaigns to build direct to consumer sales
  • 2+ years of management or leadership experience
  • Demonstrated success producing innovative and effective results from emails for a high volume, brand name consumer marketer
  • High energy leader who can work independently across levels and functions
38

Email Marketing Manager Resume Examples & Samples

  • Lead the planning process to define email campaigns and promotional calendar on a seasonal, weekly, and daily basis
  • Provide detailed creative brief direction for each email based upon promotion and product requirements while weaving in content that appropriately tells the seasonal story of the brand
  • Partner with marketing and ecommerce team to ensure promotions are set-up and tested, landing pages are active and merchandised, and other relevant digital assets are created and executed
  • Health of the email file; strategies and tactics to grow the active file, reduce opt-outs, and improve the performance of the key metrics (e.g. deliverability, open rates, CTR, conversion, AOV)
  • Ensure all trigger emails are current and relevant
  • Keep current with industry and competitor trends, technology advances, and customer performance that will lead to recommendations that will lift performance and optimize the program
  • Forecast revenue and ROI, report actual results, and give insights to the “why” and “what to do next”
  • Strategic thinker, analytical, with a creative eye that can combine all these traits
  • Solid understanding of e-mail performance metrics and financial analysis
  • 4+ years hands-on experience managing email campaigns, deployment and deliverability through one of the major email service providers
  • Exceptional project management skills, and ability to work with vendor and cross-functional team to achieve results in a fast-paced environment
  • Strong writing skills, creative eye and outstanding attention to detail
39

Bluemix Email Marketing Manager Resume Examples & Samples

  • Proven email marketing skills
  • An understanding of cloud-based development platforms or application development
  • The ability to work collaboratively in a fast-paced environment
  • Minimum 3 years’ related prior experience with email marketing, preferably for a web-based product or for an email marketing service provider
  • Minimum of 1 year proven success in collaborating with cross-functional teams – senior leadership, creative groups and engineering teams
  • Solid project management skills
  • Knowledge of global email best practices
  • Meticulous attention to detail and accuracy, and can spot areas where efficiencies can be created
  • Good interpersonal, communication and problem solving skills
  • Experience with Unica or another marketing CRM (Silverpop, Marketo, Pardot, Cheetah Mail, etc)
  • Analytical and data-driven mindset; can identify key areas of opportunity and develop project plans to leverage such opportunities
  • A minimum of 2 years’ experience with A/B or multivariate testing
  • A minimum of 2 years’ experience with segmentation tracking and finding and delivering key insights
40

Email Marketing Manager Resume Examples & Samples

  • Devise strategy, planning developing and implementing specific email marketing projects, focusing on acquisition
  • Execute A/B and multivariate test strategies to increase engagement across retention marketing channels, including messaging, offers and templates
  • Develop, implement and manage new and existing e-mail communication programs
  • Manage the relationship with the email deployment agency and serve as Company’s expert in their use
  • Monitor latest trends in email marketing and integrate them into Company’s marketing plans where appropriate
  • Develop reports to analyze results and recommend changes to improve overall P&L
  • Spearhead email append process
  • 3+ years experience in direct to consumer e-marketing
  • Knowledge of direct marketing principles with a strong analytic background
  • Hands on experience running A/B tests, monitoring email sends, bounce rates, reputation management, and conversion lifts
  • Strong understanding of email best practices, ESP best practices and mobile requirements
  • Experience working in the ecommerce, direct response and/or online marketing industries
  • Experience with database platforms and strong command of segmentation
  • Ability to multi-task with attention to detail in a fast paced environment
  • Bachelors degree required
  • Microsoft Office, especially Excel
  • Basic HTML coding required, including ability to troubleshoot HTML rendering issues
  • Proficiency in Adobe Dreamweaver
41

Email Marketing Manager Resume Examples & Samples

  • Create and deliver B2C email marketing communications that increase customer engagement and retention with the existing base
  • Proactive use of reporting, analysis and insight to develop and optimize email marketing campaigns (SEO)
  • Through A/B testing improve the performance of email marketing in terms of deliverability, click through rate, customer engagement and decreased unsubscribe rates
  • Work to develop greater personalisation, dynamic communications within all email marketing campaigns
  • To own the customer journey, identify ‘quick wins’ and implement campaigns that will actively drive retention and revenue
  • Dreamweaver and Photoshop knowledge
  • Experience with tools such as.: Site Catalyst, Adobe and Google Analytics, and ExactTarget
  • Experience with email render testing tools
42

Email Marketing Manager Resume Examples & Samples

  • BA/BS, or 2-5 years equivalent professional experience
  • Prior experience with email marketing and marketing automation technology, lead nurturing, and web analytics
  • Knowledgeable (preferably certified) in marketing automation tools such as Hubspot, Marketo, Eloqua, or Pardot
  • Must be able to keep up-to-date on industry trends and best practices
  • Ability to define, develop, execute, and maintain email marketing plans, and monitor deliverability metrics and implement tactics to maintain growth and user engagement
  • Familiarity with data-driven marketing for B2B and B2C
  • Highly analytical, and able to extract meaning from data through A/B testing and email optimization
43

Email Marketing Manager Resume Examples & Samples

  • 5+ years of experience in E-commerce with primary focus on Email Marketing campaigns to build direct to Consumer Sales
  • Strong understanding of effective UX/IX tactics and their impact on Email Marketing to drive desired demand
  • Solid creative and problem solving skills
  • Exceptional analytical skills
  • Great interpersonal skills
  • Degree in Marketing or a related field
44

Email Marketing Manager Resume Examples & Samples

  • Seven to ten years experience in consumer marketing role, e-mail marketing preferred
  • Two to four years of management experience
  • Understanding of database marketing concepts a plus
  • Ability to perform job duties in a safe manner
45

Email Marketing Manager Resume Examples & Samples

  • Run the creation of marketing, promotional and transactional, shopper-driven, segment-based email strategies, with unique content inspired by event, customer profiles, behaviors and triggers, etc
  • Lead email marketing campaigns for new and existing customers from initial conversations to implementation through follow-up after delivery, including life cycle, acquisition to churn
  • Craft cross-channel customer campaigns that demonstrate email, call, sms, website and more
  • Work closely with marketing peers to ensure seamless implementation of new marketing initiatives (serving as liaison between Product and Marketing teams, and Creative and Development teams)
46

Email Marketing Manager Resume Examples & Samples

  • Responsible for the establishment, execution, documentation and management of strategic planning and day to day operation of email marketing, including the managerial responsibilities for email marketing team
  • Work cross-functionally with other marketing teams, sales department as well as engineering teams to deliver e-mail marketing strategy, developing detailed project specifications and providing end-to-end email marketing management
  • Comply with industry rules and regulations governing commercial email communication. (CAN-SPAM)
  • Consistently improve the performance of email marketing and identify the enhancement opportunities to maximize ROI. Evaluation index will include open rate, click-through-rate and conversion rate of commercial email as well as revenue growth driven by email marketing
  • Continuously analyzing and improving customer satisfaction with emails basing on improved knowledge and insight gained from the various web analytics tools as well as email marketing related vehicles presently in house (Omniture, Cheetahmail, Responsys and Google Analytics)
  • Enhance email marketing advancement by using remarketing tool to identify customer behavior pattern and improve customer lifecycle, customer retention and ongoing loyalty
  • Establish, execute and improve email marketing strategies for consistent email subscriber growth and new customer acquisition
  • Will supervise, mentor, guide and manage performance of email marketing team
  • Drive the collaboration within teams as well as with other department to ensure that all email messaging and offers are correctly presented to customers and all email related customer issues are efficiently solved
  • Must be able to work in a fast paced, dynamic environment with tight deadlines
  • Able to multitask and be detail oriented
  • Good organizational and time management skills
  • Strong analytical skills and passion for analyzing prospect market dynamics
  • Ability to be creative and imaginative and troubleshoot e-mail marketing infrastructure
  • Sitting for extended periods is common
  • Regular use of the telephone and company e-mail for company communication is essential
  • Good manual dexterity for the use of common office equipment such as computer terminals, copiers and FAX machines
  • No heavy lifting is expected
47

Senior Email Marketing Manager Resume Examples & Samples

  • Supervise, mentor, guide and manage performance of email marketing team
  • Work cross-functionally with other marketing teams, PM department as well as engineering teams to deliver e-mail marketing strategy, developing detailed project specifications and providing end-to-end email marketing management
  • Improve the performance of email marketing and identify the enhancement opportunities to maximize ROI. Evaluation index will include open rate, click-through-rate and conversion rate of all email programs as well as revenue growth driven by email marketing
  • Analyze and improve customer satisfaction with emails based on improved knowledge and insight gained from the various web analytics tools as well as in house (Omniture, Exact Target, Responsys and Google Analytics) email marketing related vehicles presently
  • Responsible for the establishment, execution, documentation and management of strategic planning of email marketing, to include setting up themes and seasonal calendar for all email marketing programs, monitoring and reporting on external email campaigns and managing and optimizing the design, content, targeting and messaging of email communications
48

Global Email Marketing Manager Resume Examples & Samples

  • Drive awareness and conversion strategy through a comprehensive email program for prospects, customers, community, and partner ecosystem
  • Work with program managers on developing and executing lead nurturing and drip campaigns
  • Leverage email marketing tools to develop nurture drip content strategies that maximize conversion rates and engagement
  • Manage creation and execution of email marketing campaigns that deliver against business goals
  • Establish and enforce the email campaign deployment cadence rules and restrictions
  • Manage dynamic email templates using HTML, Java Script and PHP within Marketo environment
  • Responsible for QA and end to end testing for email templates
  • Create data-driven, dynamic email campaigns and tests that deliver against ROI targets
  • Manage database segmentation by region, vertical, and other business parameters
  • Measure and optimize key metrics including CTR, open rates, incremental revenue lift, engagement and retention
  • Maintain high levels of marketable database data hygiene with fast-growing, high-volume lists
  • Manage all email testing and optimization initiatives
  • Ensure compliance with CAN-SPAM regulations across global regions
  • 5 – 7 years online marketing-specific experience with a minimum 2 years demonstrated success in email marketing from concept to completion
  • Expert knowledge of Marketo and Salesforce environments
  • Demonstrated success in managing high volume integrated email marketing programs for B2B audiences
  • Experience with testing and optimization platforms like Litmus, DeliveryWatch, Optizmo, Responsys, and others
  • Results-driven with exceptional detail and knowledge of metrics, A/B testing, and ROI analysis
  • Self-starter with ability to thrive under pressure in a fast paced environment
  • Understanding and working knowledge of HTML, CSS, and JavaScript
  • Experience with Adobe CS tools to create compelling and effective email designs
  • Exceptional written and communication skills to write compelling and engaging copy
  • Localization experience preferred
49

Ubereats, Email Marketing Manager Resume Examples & Samples

  • Experience creating and sending large-scale email campaigns
  • Significant experience with email analytics, testing, and optimization
  • Ability to balance an intense attention to detail with swift execution
  • Strong knowledge of HTML / CSS
  • At Uber you’ll wear many hats, work on a huge variety of projects, and help define your role and Uber’s email marketing strategy as we continue to expand and innovate around the globe!
50

Email Marketing Manager Resume Examples & Samples

  • Very strong knowledge of HTML / CSS
  • 3-5 years experience creating and launching email campaigns using a leading ESP such as ExactTarget, Responsys, CheetahMail, Campaign Monitor, or similar platform
  • Familiarity with CRM or some other form or database management
  • Experience with A/B testing
  • Bachelor’s degree or equivalent experience
  • A self-starting attitude—ready to seize opportunities to make an impact without needing to be told
51

Email Marketing Manager Resume Examples & Samples

  • Key Responsibilities
  • Four year degree from an accredited college (or equivalent experience) with a concentration in business or marketing
  • At least 3+ years email marketing experience, including strategy, implementation, analytics and reporting. Knowledge of best practices for email creative and templates, segmentation, dynamic content, testing methodologies
52

Email Marketing Manager Resume Examples & Samples

  • Own Email/CRM/Marketing Automation strategy, technology, optimization and analytics
  • Manage a team of one designer, one email coordinator and a data analyst, ensuring best email and design practices along with data hygiene are adhered to
  • Take operational responsibility for delivery of campaigns, ongoing A/B testing, tracking and analytics, funnel analysis, segmentation strategies and technology implementations
  • 2-3 years of experience owning email & marketing automation strategy with real life examples of successful revenue growth and engagement growth at scale
  • 5-7 years of experience working with enterprise and/or scalable cloud-based ESPs (Exact target, Responsys, Blueshift, Iterable, etc.)
  • Strong Understanding of Email Marketing Best Practices, International CAN-SPAM Laws, HTML and CSS
  • Basic Knowledge of Photoshop and Graphic Design Best Practices
  • Excellent Written and Verbal Communication Skills with Copywriting Experience a Plus
  • Strong Quantitative Skills to Analyze Data and Make Informed Decisions
  • Experience Creating Dashboards for Metrics Reporting
  • Skilled with creating PowerPoint or Keynote presentations to articulate campaign strategy and performance
  • SQL Experience a plus
53

Email Marketing Manager Resume Examples & Samples

  • Manage email campaigns and traffic related communications to all required stakeholders
  • Email production: creation, planning, scheduling, testing and updating of HTML emails
  • Target, execute and monitor email campaign launches and manage all email service providers
  • Optimize email programs through continual testing of creative, cadence, offers, targeting, etc
  • Monitor and negotiate work activities with internal and external partners in order to coordinate timely consistent delivery of email campaigns with focus on technical execution
  • Manage reporting on all email-marketing activities
  • Proactively identify opportunities to improve the effectiveness of email marketing programs or processes from in-depth knowledge of campaign management and email execution tools
  • Integrate data and metrics into our e-mail Marketing decision-making
  • Bachelor degree in a related field
  • 2-3 years work experience in email marketing, preferable in entertainment or advertising
  • Solid knowledge of cross-browser and email environments (Firefox, IE, Chrome, etc.)
  • Extensive email deployment experience and understanding of QA processes
  • Familiarity with Adobe Photoshop preferred
  • Experience with ExactTarget/Sales Force Marketing Cloud or similar ESP
  • Knowledge of email best practices and deliverability
  • Experience managing projects across functional areas and departments
  • Ability to provide data-driven strategic recommendations
  • Events production/project management experience preferred
  • Multi-tasker who thrives under pressure
  • Extremely organized, with an eye for detail
  • Great interpersonal & leadership skills – must be resourceful!
  • Knowledge of Microsoft Word, Excel
  • Strong verbal and written skills / phone etiquette and communication skills
  • Must be motivated with an “Everything is possible” attitude
  • Must be an active problem solver, instilled with a sense of urgency for projects large and small
54

Email Marketing Manager Resume Examples & Samples

  • Lead cross-functional meetings with product, sales, marketing, and MIS teams to create and manage automated workflows and campaigns to support new lead generation and/or upsell/cross-sell opportunities within existing client base
  • Manage data and workflows across multiple instances of both Marketo and Salesforce.com for various product divisions within RealPage and Propertyware
  • Build, test and manage automated workflows within Marketo and Salesforce.com, including: digital lead tracking, lead scoring, email blasts, triggered nurture campaigns, sales tasks and notifications, campaign activities, reports and dashboards
  • Test and monitor ongoing workflows including: lead attribution, lead scoring, lead nurturing and sales alerts
  • Analyze lead behavior trends and adjust lead scoring models to accurately identify lead priorities across all sales teams
  • Analyze and update lead, contact and account data in both Marketo and Salesforce.com to improve outbound sales and marketing campaign efforts
  • Build KPI reports and dashboards in Salesforce.com - analyze and present the data in monthly executive leadership meetings
55

Email Marketing Manager Resume Examples & Samples

  • Manage end-to-end email campaigns, including planning, coordinating, targeting, set-up, testing, broadcasting, reporting and optimization
  • Develop and maintain a comprehensive email marketing test plan, launch tests, analyse and report test results and implement successes
  • Ensure all email communication is aligned to brand guidelines in terms of both creative and tone of voice
  • Track and analyse all email performance with weekly scorecards and provide recommendations based on customer trends and behaviour
  • Data manage to ensure appropriate data transfer processes, data overlays, data hygiene, opt-out compliance, contact management, and de-duping techniques to improve list quality and increase member spend consequentially
  • Champion continuous advancement of our email capabilities including targeting, personalization, & template development
  • Stay current with email best practices, strategies, and UK industry standards
  • Drive cross-team processes for effective, on-time delivery of email campaigns. This involves building strong internal relationships and coordinating across merchandising, marketing, design, customer care, development, analytics and international teams
  • Relevant experience in building direct to consumer email campaigns
  • Highly numerate with strong analytical capability (knowledge of SQL preferable) & a solid understanding of success metrics
  • Familiarity with HTML and demonstrated ability to learn technical systems and in-house tools rapidly
  • Strong commercial acumen
  • Ability to handle multiple projects / campaigns, drive for results, and meet tight deadlines
  • Strong creative thinker and attention to detail
  • Master's degree
  • Relevant experience in coordinating, targeting, set-up, testing, broadcasting, reporting and optimization of push notification campaigns
56

Email Marketing Manager Resume Examples & Samples

  • Own campaigns from end to end – manage targeting and segmentation, messaging, content and design, planning and execution as well as reporting on individual campaign results and bigger picture trends
  • Develop and maintain productive relationships with global internal teams such as Lifecycle Marketing, Data, BI, Traffic, Product and Engineering
  • Manage a continuous, meticulously planned and documented testing plan which delivers consistent channel growth and performance improvements against key metrics across a range of campaigns
  • Strong and resourceful problem-solver
  • Excellent written and presentation skills
  • Excellent organisational skills
  • Ability to problem-solve under pressure
  • Background in Email marketing
  • Background in strategic planning and execution of Email marketing campaigns
  • Experience of Push Notification Marketing
57

Senior Email Marketing Manager Retention Resume Examples & Samples

  • Manage the creation of retention focused marketing, promotional and transactional, shopper-driven, segment-based email strategies, with unique content driven by event, customer profiles, behaviors and triggers, etc
  • Own and execute a lifecycle marketing retention strategy to drive repeat sales, build loyalty, increase lifetime value and reduce churn by engaging customers with the most targeted, relevant, and helpful content at each stage of the customer lifecycle
  • Map and optimize the end-to-end customer journey: Work with internal teams to identify places in the customer journey where customers disengage, then develop strategies to pre-emptively identify, win back and retain those customers
  • Create cross-channel customer retention strategies and campaigns that leverage email, call, SMS, website and more
  • Drive continued optimization and evolution of our email marketing programs, including lifecycle trigger programs, transactional messaging and large scale campaigns
  • Partner with Analytics to perform customer analysis, segment customers into meaningful and actionable cohorts, conduct A/B and multivariate tests, track and analyze performance, and communicate out results
  • Use segmentation and behavioral data to personalize and optimize each customer’s online experience
  • Work closely with marketing peers to ensure seamless implementation of new marketing initiatives (serving as liaison between Product and Marketing teams, and Creative and Development teams, Operational and Development teams)
  • Provide creative direction that ensures proper messaging to our customers
58

Email Marketing Manager Resume Examples & Samples

  • 5+ years of experience in E-Commerce with primary focus on Email Marketing Campaigns to build direct to consumer sales
  • Strong understanding of effective UX/IX tactics and their impact on email marketing to drive desired demand
  • Demonstrated success producing innovative and effective results from emails for a high volume, Brand Name Consumer Marketer
  • Solid analytical and creative problem solving skills
59

Email Marketing Manager Resume Examples & Samples

  • Develop and drive overall email marketing strategy. Develop short- and long-term channel roadmaps based on brand and channel strategy. Drive alignment with other marketing channels
  • Collaborate and advocate with key stakeholders across the organization both locally and globally for market, email, and Direct to Consumer needs. Drive alignment and synergies
  • Responsible for channel financial and performance targets. Collaborate across the organization to maximize channel performance and drive improvements
  • Manage relationships with key internal partners, including Global Digital Brand Commerce, Brand Activation, and Business Unit relationships. Serve as primary point of contact for email marketing channel
  • Collaborate with CRM, ecommerce and retail marketing on customer acquisition initiatives, email strategy, and targeting to ensure cross-channel alignment and optimal consumer experience
  • Manage email calendar and identify key opportunities to maximize revenue potential and align with brand objectives
  • Develop and oversee continuous email testing plans to improve KPIs
  • Collaborate with CRM/marketing analysts on email reporting and analysis. Leverage data to optimize future emails
  • Collaborate with Direct to Consumer merchandising team to activate on opportunities to drive product sell-through and achieve financial goals
  • Responsible for creating omni-channel email programs based on customer development and lifecycle campaign designs. Partner with local CRM, global CRM, and Brand marketing teams to understand and delivery against program briefs
  • Excellent, hands-on experience in email marketing across all platforms
  • Proven ability to develop innovative strategies and drive creativity while maintaining ROI
  • Demonstrated strong and effective project management skills, including ability to lead and direct outside resources
  • Strong brand understanding and ability to deliver a premium consumer experience
  • Creative and conceptual thinker able to develop innovative solutions to problems and leading-edge design. Brings an editorial experience and point-of-view
  • Forward thinking, innovative mind-set
  • Strong collaborator with proven ability to partner and influence. Ability to work with various teams, personalities, and disciplines around a common vision
  • Ability to manage multiple projects on various levels with different and converging timelines
  • Understands and embraces opportunities to work with a cross functional team
  • Excellent interpersonal and communication skills, including strong and flexible personality, to build relationships
  • People management experience preferred but not required
  • Minimum 3 years of email marketing or CRM experience including planning and execution, preferably with a sporting or consumer goods company or equivalent program management experience
  • Bachelor's degree plus a minimum 3 years related experience
  • Equivalent combination of education and/or experience may be substituted for degree
60

Email Marketing Manager Resume Examples & Samples

  • Own all aspects of email production
  • * Creation, scheduling, and approval
  • * Segmentation and audience building
  • * Assess all email creative to ensure messages are compliant with our email content policies
  • Ensure the correct data and content exchange
  • Quality assurance/flawless execution to ensure that the creative, copy, and links are correct
  • Verify (sometimes manually append) appropriate tracking analytics' tags
  • Maintain email marketing calendar to ensure accurate and timely delivery
  • Write creative briefs for marketing emails
  • Partner with various teams to execute all of our email campaigns
  • Compile, track, and analyze email campaign metrics
  • Operate closely with team to execute correct email and homepage offers
  • Maintain awareness of email marketing trends, best practices, technologies, CAN-SPAM laws
  • Assist in new marketing projects/initiatives as necessary
  • Work with other departments to support marketing efforts
  • Provide information regarding email marketing initiatives
  • Fill ad-hoc requests on an ongoing basis
  • Report on subscriber list growth and health
  • 3+ years online marketing experience with a strong operational focus
  • Experience developing and deploying emailing via third party service providers
  • Ability to create and adhere to firm promotion schedules
  • Knowledge/background of e-commerce, email marketing, and best practices
  • * Strong working knowledge of HTML preferred
  • * Good understanding of CAN-SPAM laws, a plus
  • * Experience working with an ESP (Email Service Provider), a plus
  • Proficiency in Excel (including creating Pivot Tables/formulas), Word, and PowerPoint
  • Strong verbal and writing skills
  • Excellent time management skills with exceptional attention to detail
  • Desire and demonstrated ability to multi-task and meet tight deadlines
  • Self-motivated and energetic individual with a high level of initiative and thrives working a fast-paced, challenging digital environment
  • BA with strong academic record
61

Chicago Email Marketing Manager Resume Examples & Samples

  • CRM strategy expert
  • 4+ years of experience in customer retention, including email/sms/digital campaign management, content strategy, analytics and optimization
  • Proven success driving, measuring and analyzing content marketing campaigns via email
  • Strong experience using ExactTarget is desired
  • Proficiency in HTML
  • SQL knowledge a plus, but not required
  • Excellent project management and communication skills
62

Email Marketing Manager Resume Examples & Samples

  • Emphasis on strategic planning and day-to-day management of Volcom email and SMS/MMS marketing programs, including message planning, ESP tool, coordinating and routing creative, advanced segmentation, journey building, drip campaigns, list hygiene, A/B testing, abandonment, optimization, scheduling, template setup, and weekly reporting. He/she will be expected to leverage current market insights and best practice to continually optimize and grow overall program
  • Manage day-to-day SMS/MMS marketing communication platform, including message planning and sends and commerce integration (order tracking, pre-sale invites, etc) . Work in collaboration with marketing and event teams to integrate SMS messaging into various brand initiatives and events
  • Plan and manage email/SMS messaging and content calendars. Plan all sends against promotions and merchandising efforts in collaboration with e-commerce, digital marketing, brand marketing, and Go-To-Market teams. Collaborate with lead digital designer and merchandiser to build email content themes and storytelling against seasonal trends and marketing campaigns
  • Own the end-to-end customer lifecycle, overseeing and developing various touchpoints within the customer journey – Reactivation, win back, cart abandonment, post-purchase, transactional, ratings and reviews, etc
  • Implement advanced segmentation strategy that encompasses various customer profiles and triggers based on prior purchase or engagement history (product interest, brand affinity, gender and sport segmentation)
  • Partner with Acquisition Manager to develop email and SMS database growth strategy. Provide support for website HTML acquisition forms, retail acquisition integration, etc
  • Test, optimize and manipulate responsive HTML email templates from design files (Photoshop document) to current industry best practices
  • Provide weekly reporting, analytics, and actionable insights to internal and executive teams
  • Provide thought leadership and assistance with vendor selection of global ESP tool
  • Ensure consistency and adherence to marketing communications and brand standards
  • Ensure all 3RD party relationships are maximized to full potential for Volcom
  • Manage ad hoc projects as they occur
  • Direct experience managing an enterprise email marketing program and hands-on skillset with ESP and SMS administrative tools
  • Strong analytical skills with hands on Google Analytics and proprietary ESP reporting tool experience
  • Ability to edit, manipulate, and troubleshoot HTML/CSS code
  • Bachelor's degree in marketing or business related field
  • 3-5 years email marketing experience working in an e-commerce and/or retail organization
63

Email Marketing Manager Resume Examples & Samples

  • Lead, manage, and optimize email communications to drive customer acquisition and retention goals. This will include management of drip campaigns, course marketing messages, and email acquisition channels
  • Manage automated email campaigns end-to-end, including content, copy, production, testing, setup, and deployment utilizing our Email Service Provider, IBM SilverPop
  • Design, execute, and regularly analyze results of all email programs, campaigns, and A/B tests
  • Continually optimize for improvement of existing email programs while testing new ones, with a focus on customer acquisition, retention, and LTV
  • Design email campaigns based on customer segmentation and behavior data. Continually optimize email performance through testing relevant email levers
  • Identify opportunities to integrate new data/sources; partner with IT team to develop technical requirements for data integration when necessary
  • Explore and test new email acquisition channels to achieve customer database growth
  • Ensure deliverability of emails
  • Clearly and succinctly communicate results to key stakeholders
  • Stay current with email marketing best practices for content, design and strategy
64

Email Marketing Manager Resume Examples & Samples

  • Own campaigns from end to end - manage the daily set-up of one-time and automated email campaigns including creating and editing email templates, manage targeting and segmentation, scheduling, editing, and deployment to drive program adoption at scale. § Manage monthly email calendar to document and schedule all email communications
  • Optimize against key metrics including CTR, open rates, and advertisers registered
  • Manage a continuous, meticulously planned and documented testing plan to continually improve performance of the email channel
  • Monitor email performance of one-time and automated emails and make recommendations to grow the email marketing channel
  • Track email best practices, monitor industry trends, and make recommendations
  • Maintain high quality and accuracy of email templates and email lists
  • 5+ years relevant work experience in creating, scheduling, testing, and executing one-time and automated email campaigns
  • Strong analytical and quantitative skills, ability to use data to develop and measure marketing campaigns
  • Experience working with email service providers such as ExactTarget, Pardot, Marketo, Vertical Response, etc
  • Ability to prioritize workload and meet deadlines in a fast-paced environment
  • Strong communication skills and attention to detail
  • Familiarity with Salesforce or other CRM systems
  • Experience with Photoshop, Illustrator, and Dreamweaver or similar software
  • Experience using SQL and similar queries to analyze data
65

Email Marketing Manager Resume Examples & Samples

  • Own campaigns from end to end - manage the daily set-up of one-time and automated email campaigns including creating and editing email templates, manage targeting and segmentation, scheduling, editing, and deployment to drive program adoption at scale
  • Manage monthly email calendar to document and schedule all email communications
  • Relevant work experience in creating, scheduling, testing, and executing one-time and automated email campaigns
  • Strong analytical and quantitative skills, ability to use data to develop and measure marketing campaigns. You must be very comfortable using data to make recommendations and drive decisions
  • Fluency in at least one of German, French, Italian or Spanish (the more the better)
66

Senior Email Marketing Manager Resume Examples & Samples

  • Oversee the global email marketing program for Tory Burch and Tory Sport (branding & promotional campaigns as well as triggered/automation program)
  • Drive revenue, subscriber growth and innovation in the email channel
  • Identify seasonal email messaging strategy and manage and plan email calendar in partnership with cross-functional teams (Creative, Buying, Site)
  • Partner closely with CRM to define audiences and build segmentation and engagement plans around key customer segments
  • Partner with CRM team to create and refine business rules to establish strategies for reaching our customers
  • Establish a testing roadmap and refine strategies based on results
  • Oversee the development of creative briefs and clearly communicate all seasonal email needs and strategies to the Creative Team
  • Attend Creative Review meetings to ensure final emails are approved by key stakeholders and delivered on time
  • Manage the relationship with our email service provider and prioritization of work
  • Oversee all quality assurance reviews and delivery testing to ensure the accuracy of email deployments, as well as campaign post-deployment to validate completion
  • Troubleshoot technical issues and consult with IT to implement solutions
  • Oversee global email reporting at both the campaign level and customer level and share out results to key stakeholders
  • Manage team of email marketing associates, who oversee the daily email campaign management
  • Manage the email marketing budget which entails forecasting monthly revenue goals & costs as well as management of approval and submission of invoices
  • Own POV on email acquisition goals and customer lifetime value, help grow our email database and maintain high engagement rates with the current subscribers
  • 5+ years relevant professional experience in email marketing
  • 3+ years experience and knowledge of the ExactTarget/Salesforce platform (or a similar email platform)
  • Experience with creating compelling messages for different customer segments
  • Experience creating business-imapcting segments and developing ongoing plans to manage each segment
  • Experience building and managing a team
  • Strong project management skills managing deadlines, calendars, creative and data needs
  • Strong organizational and time-management skills; ability to react to shifting priorities
  • Team player with the ability to build relationships to achieve team goals
  • Proficient in Excel
  • Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc
67

Email Marketing Manager Resume Examples & Samples

  • Manage the creation of all creative & content for a portfolio of email marketing campaigns
  • Lead scheduling of Email Marketing Calendar to determine upcoming emails and figure out opportunities
  • Act as the primary team representative to various internal “clients” who rely on email marketing to advance their business needs
  • Ideate independently of internal client direction to conceive of new email marketing campaigns whose creation is inspired by business judgment and understanding of past email performance
  • Continually optimize the content within the existing set of email marketing programs, improving some campaigns and abandoning others to yield the best collection of programs possible
  • Develop business rules and segmentation requirements using available customer data to construct the best possible email promotion and identify customer segments that merit differentiated communication
  • Work with internal service providers to ensure the creation of reports on key metrics including open, click, conversion, and profitability
  • Perform detailed email program analytics including campaign results, deliverability, open rates and other metrics
  • Remain current on email marketing best practices and incorporate into current and future programs
  • Provide strategic recommendations related to email marketing by analyzing competition, audience, industry data, and primary/secondary research
  • Make and implement recommendations for changes that will increase email effectiveness based on findings and drive decisions in content
  • Support the selection and implementation of new vendor solutions that enhance the customer relationship marketing function
  • 5+ years of e-commerce or online marketing experience preferably direct marketing tactics
  • 5+ years experience in direct/database marketing or customer relationship marketing program development and/or implementation
  • 5+ years hands-on experience with ESP (Oracle/Responsys, CheetahMail, ExactTarget, Adobe Campaign) in a B-to-C environment
  • Extraordinary data evaluation skills with the ability to extract and interpret data from various sources to offer creative marketing and product solutions
  • Excellent analytical thinking, communication and project management skills
  • Exceptional personal computer skills in desktop productivity applications, most especially Microsoft Excel and advanced features of Microsoft Word
  • Bachelor's degree in Marketing or related field, or equivalent experience. Master’s degree preferred
  • HTML and SQL a plus
68

Email Marketing Manager Resume Examples & Samples

  • Work to get the right emails into the right inboxes at the right times. Work to drive open and click-through rates higher and higher
  • Grow our email list organically, not through bought or rented lists
  • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers
  • Key metrics will include measuring open and click-through rates, and conversion rates to MQLs
  • Work to minimize unsubscribes while increasing the productivity of our email sends
  • Develop improved processes, A/B tests, and promotions that succeed through email
69

Email Marketing Manager Resume Examples & Samples

  • Grow adoption of this new business by raising awareness, acquiring customers, and increasing customer engagement and purchase frequency through email marketing
  • Manage and prioritize individual and team marketing tasks to ensure email campaigns are executed on time while also making progress on longer-term initiatives
  • Report on campaigns and constantly review metrics to determine what is working and what can be improved
  • Recommend new email initiatives to test, develop test plans, lead and execute test efforts, and report on results
  • Provide input to product and marketing managers to ensure their plans use best practices and data in ways that will be most effective and help achieve goals
  • 5+ years’ experience in a related role with experience working on email marketing programs
  • Experience with tools (Excel Pivot Tables, Tableau)
  • SQL experience
  • Segmentation and Targeting experience
70

Email Marketing Manager Resume Examples & Samples

  • Creation, scheduling, and approval
  • Segmentation and audience building
  • Assess all email creative to ensure messages are compliant with our email content policies
  • 2-4+ years email marketing experience with a strong operational focus
  • Experience working with Email Service Provider tools. Experience with Salesforce Marketing Cloud (formerly ExactTarget) a plus
  • Experience leveraging email program’s behavioral marketing capabilities
  • Strong working knowledge of HTML preferred
  • Strong working knowledge of SQL preferred
  • Good understanding of CAN-SPAM laws, a plus
71

Senior Email Marketing Manager Resume Examples & Samples

  • Determine and implement overarching strategy for email marketing, database marketing and text message marketing
  • Design database marketing campaigns that support messaging priorities and objectives for all SBD brands
  • Take into consideration on sale dates, audience, capacity, sales patterns, etc
  • Create a database marketing calendar of approved campaigns and ensure appropriate cadence and strategies of campaigns are well coordinated with other marketing efforts
  • Supervise Email Marketing Managers and Associates to ensure the timely and accurate production and execution of campaigns
  • In collaboration with the IT team and the Web Analytics Manager, develop a single-view of customer analytics framework to better track key KPIs
  • Create best practice KPIs and reporting documentation and meet regularly with brand teams to review campaign performance and make future campaign decisions
  • Analyze campaign results and translate data into recommendations and plans for enhancement and optimization
  • Manage customer database in collaboration with IT & vendor partners
  • Mine data set to fully capture new insights and opportunities
  • Design, develop and deploy pilot programs, conduct A/B and multivariate testing which supports the business learning needs and integrate findings into new campaigns
  • Bachelors degree required, along with 5-7 years of experience in marketing, communications, e-commerce, or e-business, and a proven track record of successfully developing direct marketing strategies and content
  • Excellent planning and project management competencies, strong analytical skills, the capacity to understand report metrics, and the ability to create plans, execute them, and achieve results
  • Proven success in strategy development, vendor management, negotiation, team leadership, innovation and experience in emerging technologies to complement traditional online acquisition programs and direct response programs
  • Production knowledge, including use of content management systems, publishing workflows, and approval cycles
  • Excellent interpersonal communications skills, written and verbal, and ability to develop and maintain positive business relationships
  • Proven experience in managing and leading a team
  • Knowledge of Salesforce, Listrak and preferred
72

Email Marketing Manager Resume Examples & Samples

  • 5+ years email marketing experience
  • In depth understanding of marketing automation/CRM technology such as Salesforce Marketing Cloud or Exact Target
  • Strong technical email marketing aptitude including but not limited to HTML, CSS, and AMPscript
  • Passion for customer experience
  • Experience managing budgets, vendors, and projects
73

Email Marketing Manager Resume Examples & Samples

  • Help grow our email list organically, not through bought or rented lists
  • Creation of emails with designated brand templates
  • Perform on all aspects of the email deployment process from targeting/segmentation, data management, QA, content setup, launch and monitoring of email delivery
  • Guarantee legal compliance globally and deliverability
  • Segment lists based on behaviors like past email engagement, website interactions (content downloads, site page visits, etc.) and demographics
  • Setup and conduct A/B testing to optimize key metrics like CTR, Open Rates, and conversion
  • Develop, measure, and optimize our lead nurturing program
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
  • Create and maintain an email marketing calendar with relevant metrics and ROI
  • Work with field marketing in EMEA and ANZ to manage all field-related emails for events, etc
74

Email Marketing Manager Resume Examples & Samples

  • The 58 employees are 12 different nationalities
  • Enjoy a free gym membership
  • Charity Bake Offs
  • Family BBQ at a local cricket club with bouncy castle for big and small children
75

Email Marketing Manager Resume Examples & Samples

  • Building and producing newsletters using HTML-editing software (Dreamweaver) and our custom CMS
  • Working with our content strategists to understand/predict reader engagement
  • Assisting in planning editorial email calendar
  • Creating new email optimization strategies and testing experiments
  • Working with acquisitions team in helping build subscriber growth
  • Copy-editing email decks and headlines; light fact-checking
76

Email Marketing Manager Resume Examples & Samples

  • Proven experience using and editing HTML
  • Proven experience working with email service providers such as ExactTarget, Pardot, Marketo, Vertical Response, etc
  • Fluency in Chinese language
77

Email Marketing Manager / Director Resume Examples & Samples

  • Drive strategy and execution of all email programs touching Houzz users
  • Work with Product and Brand marketers to develop communications that support lifecycle initiatives, product launches and feature adoption
  • Own the strategy for driving significant e-commerce sales through weekly emails
  • Create and execute A/B tests on an ongoing basis to improve email performance
  • Provide guidance on email best practices during email development
  • Work with growth team to develop drip campaigns that increase new user retention
  • Test new and advanced advertising platforms and features with the ability to define, measure and identify successful tests and scale these programs
  • Work closely with paid marketing team to create campaigns that re-engage and activate users acquired through paid channels
  • Leverage our strong and authentic brand and incredible wealth of content to execute on content marketing strategies
  • Minimum 4+ years of email marketing experience
  • Minimum 2+ years e-commerce experience
  • Expertise in data-driven marketing and customer segmentation. You prefer making decisions based on deep analysis and hate misleading/inaccurate data
  • Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws
  • Proven track record of creating campaigns that drive conversions and minimize churn
  • Experience executing email campaigns that are a key driver of sales
  • Great writing skills with a passion for great copy
  • Detail oriented and strong communicator
  • Advanced Excel skills required, SQL experience a plus
  • Bachelors or masters degree in a quantitative field a plus
78

Senior Email Marketing Manager Resume Examples & Samples

  • Manage the email calendar in partnership with cross-functional teams (Creative, Merchandising, CRM, etc.) to align with key online and offline marketing initiatives
  • Partner closely with the CRM Team to define audience segments and develop engagement strategies based on customer behavior
  • Establish an on-going testing roadmap (A/B & MVT) and optimize communication strategy based on results
  • Submit creative briefs that clearly outline objectives and strategic needs to Creative and Merchandising Teams
  • Attend Creative Review meetings to ensure final emails are approved by all stakeholders and are delivered on time
  • Manage the relationship with our agency and email service providers
  • Oversee all quality assurance testing to ensure the accuracy of email deployments as well as post-deployment validation
  • Deliver on-going competitive insights and analysis
  • Oversee email reporting at both the campaign and customer level
  • Manage the email marketing budget which includes tracking costs as well as approval and submission of invoices
  • Grow active email lists through email capture programs, in-store POS, content marketing, retargeting and social media strategies
79

Email Marketing Manager Resume Examples & Samples

  • Work closely with our Analytics team to identify opportunities to better educate our users about our products through email
  • Develop hypotheses on how email can be used to drive user behavior; experiments can be as tactical as button copy to as strategic as developing a new user onboarding campaign
  • Drive end-to-end execution of email campaigns, including creating the experimental framework, launching the campaign, and analyzing results
  • Communicate insights to management and cross-functional teams
  • Partner with conversion marketing, sales, performance marketing, and product marketing to build integrated campaigns
80

Email Marketing Manager Resume Examples & Samples

  • Create and implement HTML code and templates for email communications
  • Recommend and implement audience segmentation and use of dynamic content
  • Consult with team leaders across Mozilla to craft email marketing strategies and recommend scalable resource solutions for existing and new email programs
  • Implement roll-out of new email programs, train program leads on how to use our email platform tools for success, and support programs post launch with ongoing support and optimization recommendations
  • Measure the impact and success of Mozilla’s email programs through the monitoring of performance metrics (in collaboration with the Metrics team)
  • Collaborate with Growth, UX, Engagement Engineering, and Creative teams to find opportunities to improve sign-up or critical conversion metrics and test hypotheses
81

Email Marketing Manager Resume Examples & Samples

  • Plan and execute email campaigns - oversee and improve full process: creative development, segmentation and data processing, pre-deployment testing and QC, and back-end analysis and data development
  • Responsible for executing all production, development, tracking, and analysis for marketing emails
  • Enhance customer lifetime value by developing strategies that support segmentation, customer journeys and lifecycles
  • Manage segmentation list to provide efficiency and affinity
  • Create behavior based triggers using browsing behavior, RFM segmentation, and customer lifecycle events
  • Establish the email marketing calendar and communication touch points
  • Work with the site team to ensure a cohesive message and experience throughout the consumers path to purchase
  • Drive marketing messages on the site, including home page messaging and marketing landing pages
  • Utilize new and existing email technology to support marketing and communication strategy
  • Work with Information Technology and Business Intelligence teams to implement email strategies and analysis
  • Establish and monitor best practices for email design and data hygiene
  • Manage email coordinator for submission of requests and direction
  • Serve as a backup for coordinator for day to day deployment of emails
  • Drive marketing strategies and product development related to email technology
  • Perform A/B testing on multiple campaigns to continually improve campaign performance
  • Develop e-mail strategies to drive efficient open and click thru rates and measurable lift in customer engagement, retention and profitability
  • Collaborate with partners and other online and offline marketing channels on cross-channel opportunities
  • Provide standardized email channel KPIs on a weekly basis, and provide recommendations to Executives on opportunities to improve the email channel
  • 5+ years of experience building direct to consumer email marketing
  • Proven track record of excellence in fast-moving marketing division/company
  • Ability to complete assignments within tight and often difficult deadlines
  • Experience understanding, building and interpreting email metrics
  • Ability to manage multiple partners, multitask and prioritize daily activities
  • Experience with Responsys, Exact Target or comparable enterprise platforms a plus
  • HTML skills a plus
  • JIRA experience a plus
  • Strong communication and presentation skills; external and internal collaboration
  • Strong computer/technical skills
  • Passion for e-commerce, technology, and the brand
82

Email Marketing Manager, Based Leeds Resume Examples & Samples

  • Management email marketing campaigns in line with global branding. Develops end-to-end email marketing solutions from design to delivery including managing a team to cover planning, set-up, testing, content, execution, reporting and optimisation
  • Integration with commercial, lifecycle and regional marketing to plan and execute email marketing plans to achieve delivery of sales targets across the email channel and associated campaigns. Promote best practice for email internally including education on when email is the most effective channel
  • Develop and promote dynamically populated and trigger based email campaigns and templates to maximise engagement and drive process efficiencies where possible
  • Cost budget management for the email marketing channel
  • Management of relationships with agency partners and service providers including contract negotiations
  • Ensure a full documented process with effective contingency plans is in place. Champion continuous advancement of our email features including targeting and personalisation and stay current with best practices, strategies and industry standards related to email. Ensure all communications and data collection are compliant with the Data Protection Act
  • Integration with marketing and web analytics to propose, track and optimise email ROI to enable intelligent data and customer driven decision making / activity prioritisation and continuous improvement. Provide email reporting dashboards and custom reports analysing campaign performance in order to provide actionable recommendations and deliver continuous improvements to our email programme
  • Collaboration with marketing operations in alignment of activity, workflow and processes and that the agreed email marketing plans and off plan email requests are developed, delivered, deployed and tracked effectively. In conjunction with marketing operations, management of business process change to optimise ways of working. Monitoring performance within creative services and taking corrective action and planning continuous improvement
  • Experienced end to end leader in email marketing
  • Broad depth of B2B marketing
  • Proven ability to lead a team to deliver results in a complex multi-channel marketing environment
  • Strategy creation and execution
  • Analytical and report minded to drive improved ROI
  • Knowledge of best practices for email creative and templates
  • Ability to learn technical systems and in-house tools quickly
  • Strong project management skills; experience coordinating cross-functional teams, delivering results and meeting tight deadlines
  • Proven experience in using third party email packages (including email delivery systems such as Exact Target)
83

Email Marketing Manager, Alexa Resume Examples & Samples

  • 3 years of relevant work experience in consumer or audience marketing - preferably with experience in technology marketing
  • Proven track record of delivering marketing campaigns
  • Ability to conceptualize and execute projects, with strong bias for action and deliver results
  • Demonstrated ability to define and successfully deliver complex projects with superior ROI
84

Email Marketing Manager Resume Examples & Samples

  • Copywriting for email newsletters, social media, blog and video promos
  • Manage the acquisition, retention and engagement of email newsletters
  • Determine targeting, conduct A/B tests, monitor metrics and optimize engagement in support of Vevo’s email initiatives
  • Collaborate with the marketing team to define brand tone and voice
  • 2-4-years experience in copywriting and email marketing
  • Minimum 1-2 years experience for an in-house team or agency
  • Proficiency in Microsoft Office and email service providers, ideally SendGrid
  • Working knowledge of HTML & CSS is necessary
  • Strong writing skills and understanding of music media landscape
  • Basic understanding of marketing, design and brand concepts
  • Experience writing for social media
  • Problem solving skills, great written and verbal communication chops, attention to detail, and the ability to work with a team are all essential!
85

Senior Email Marketing Manager Resume Examples & Samples

  • Lead, motivate and empower a team of high-performing digital marketing professionals to deliver best-in-class email campaigns and programmes. Managing the team’s workload and resources, and ensure execution process is followed, with effective contingency plans in place
  • Manage and lead on the implementation of the long-term email strategies with support from the team
  • Work with colleagues from the Digital streams on the planning, strategy and execution of digital and innovation projects included in the Direct Digital Marketing roadmap, including triggers, automation journeys and data capture projects
  • Act as business owner for an ESP migration project working closely with IT and business project team, including email design lead, on the successful migration of the email creation, audience and campaign management of all marketing emails to the new ESP. Project includes area such as data set-up and selection, IP address warm-up, campaign deployment, email creation, reporting
  • Manage and lead temporary project team in the delivery of the ESP migration and launch
  • Manage effective internal communication with stakeholders including Copy team, PM and Creative team (designer and developer), Data & Insight team,wider marketing, commercial and creative teams and the wider business
  • Champion continuous advancement of our email features including targeting, personalisation and automation and stay current with best practices, strategies and industry standards related to email as well as maintenance of a close relationship with Insight and data team to maximise the use of data logic
  • Work closely with other team leaders across {platforms}, {SEO} and {social media} to deliver a consistent, seamless experience for Burberry’s digital consumers regardless of the digital touch point
86

Senior Email Marketing Manager Resume Examples & Samples

  • Oversee execution of LCS email programs globally
  • Optimize our marketing automation and lead nurturing processes through email
  • Partner with Editorial and Design teams to ensure our emails are insight driven, on brand and disruptive. Ensure consistency and adherence to marketing communications and brand standards
  • Test and evolve the overall email contact strategy across the customer lifecycle
  • Work with Operations team to maximize the integrity and effectiveness of the database and in the development of automated, remarketing, and lifecycle programs
87

Email Marketing Manager Resume Examples & Samples

  • Build and constantly improve Young Living’s email marketing strategy, test plans and overall e-communications program development
  • Manage publications and email marketing calendars and content, along with external vendor relationships
  • Ensure that an outstanding member experience is integrated into all campaigns and pieces while remaining consistent with overall brand objectives
  • Oversee execution of email campaigns, including content coordination, email service provider set-up, testing, deployment, and reporting
  • Ensure all email marketing campaigns follow a quality assurance process to ensure accurate content and on-time campaign delivery
  • Support the success of the Young Living’s communications program by providing insight on best practices, program enhancements, introducing new ideas, and staying current on industry trends
  • Analyze and report on email campaign results and KPIs, highlighting successes, trends, and opportunities
  • Develop and maintain a formal process to share findings and recommendations with supervisor and other stakeholders
  • Manage subscriber database, including coordinating with IT to create and update lists, and segmenting data for targeted email campaigns
  • Monitor the competitive landscape, as well as member feedback, for ideal tactics and strategies and provide insight and recommendations to drive Young Living forward as a leader-in-class
  • Strong communication skills (both verbal and written)
  • Knowledge of key email fundamentals, including compliance, deliverability, complaint rates, etc
  • Strong understanding of email marketing, and experience managing email programs with high levels of email segmentation
  • The ability to formulate test plans and quickly report on findings
  • General understanding of HTML coding/email assets and the ability to troubleshoot with last-minute changes
  • Ability to proactively and productively interface with department members and multiple cross-functional partners
  • Excellent project management skills, with the ability to handle the planning and execution of multiple projects
  • Experience with web analytics tools
  • Exposure to databases and query tools
  • Strong analytical skills—must be organized, detail-oriented, a multi-tasker, and able to meet tight, daily deadlines
  • B.S. degree or higher in Marketing, Communications, or Business. 3+ years of related experience
  • MLM and/or franchise experience preferred
  • Computer Skills: Demonstrate expertise with email marketing and analytics programs. Demonstrate competency with Microsoft products, including Word, Excel, and Outlook
88

Email Marketing Manager Resume Examples & Samples

  • 7+ years of managing email marketing E2E
  • B2C experience preferred, B2B okay
  • Humble, hardworking, honest, calm
89

Email Marketing Manager Resume Examples & Samples

  • Day to day execution of our email program, including; coding emails, creating segmentation lists, tagging links, scheduling emails, setting up tests, quality assurance
  • Set up of new automations and workflows, maintenance/QA of automations in place
  • Maintain content calendar and assist with quarterly planning
  • Leverage data to make us smarter and continue to optimize the program-this could be email performance, customer data
  • Produce weekly and monthly email KPI reporting for senior leadership team
  • 2-4 years of experience working on a global email program
  • Intermidiate to advanced HTML/CSS skills
  • Working knowledge of SQL
  • Experiance working with an ESP, ExactTarget/Salesforce Marketing Cloud
  • Strong understanding of email best practices and CAN-SPAM compliance, as well as email compliance rules
  • Experiance working on a global email program
  • Strong analytical skills and ability to use data to optimize sucess
  • Strong communication and organizational skills and attention to detail
  • Ability to manage various projects at once in an ever-changing enviroment, while working well with cross functional teams
  • Passion for continuous improvement
  • Prior experience working on a retail ecommerce team
  • Experience with implementing mail/website personalization
  • Knowledge of Web Analytics tools such as Google Analytics
  • Advanced Excel proficiency (Vlookups, Macros, etc.)
90

Email Marketing Manager Resume Examples & Samples

  • Marketing and HTML experience
  • Proven reporting skills
  • Ability to analyze information
  • Proven statistical analysis abilities
  • General math skills
  • Data entry skills
  • Social media knowledge
  • Microsoft Office knowledge
91

Email Marketing Manager Resume Examples & Samples

  • Create, build, and manage various email marketing campaigns across all lines of business
  • Measure results, analyze, and optimize email marketing programs
  • Monitor templates across multiple email clients and devices to assure templates are always responsive
  • A/B test and share findings with key stakeholders
  • Monitor deliverability and automated data cleansing to maintain healthy database
  • Ensure all email campaigns comply with current email best practice in the industry
  • Remain on the cutting edge of CAN-SPAM requirements and be ready to consult with internal clients regarding their importance
  • Interpret data/reporting and use analysis to apply changes that increase efficiency of programs
  • Maintain and monitor nurture programs -- optimizing all aspects for best results
  • Work independently with critical thinking to troubleshoot/fix automated campaign
92

Email Marketing Manager Resume Examples & Samples

  • Develop and execute strategy to engage customers, drive conversions and achieve business goals
  • Develop and maintain an email segmentation strategy and deployment calendar, driven by customer insights and best practices
  • Monitor competitor landscape, evaluate email design, messaging, trends and best practice and proactively identify opportunities for improvement
  • Development of holistic email strategy across acquisition and retention, including trigger campaigns, program campaigns and ad-hoc emails
  • Generate and implement A/B testing and report recommendations to the marketing team and business stakeholders
  • Collaborate with internal teams, including designers, marketers, segmentation team and internal stakeholders to launch highly effective email campaigns on time
  • Management of one direct report
  • Keep up to date with email and privacy laws including CAN-SPAM
  • POSITION REQUIREMENTS
  • Experienced email marketer with minimum of 3-year experience
  • Strategic and metrics-driven analytical thinker, who enjoys making data-driven decisions. Ideally experienced with web analytics (e.g. Google Analytics, Omniture)
  • Outstanding communicator who is comfortable presenting at all levels, and can easily translate complex data-points into meaningful business recommendations to influence change across the business
  • Comfortable working independently and cross-functionally at all levels. A self-starter who can roll up their sleeves and get things done with little supervision
  • Experienced people manager who can mentor and inspire junior team members
  • Working knowledge of HTML and Photoshop advantageous
  • Knowledge of marketing automation systems required. Eloqua would be ideal
  • Bachelor’s degree in Marketing or related field
  • Outstanding project management, organizational skills, and attention to detail
  • At UBM plc, we invite you to be part of an organisation that is committed to building a diverse and inclusive culture and to being a responsible, sustainable business. UBM is proud to be an equal opportunity workplace and an affirmative action employer
93

Email Marketing Manager Resume Examples & Samples

  • Develop robust marketing plan to engage and connect with customers across segments of the Open Road newsletter lists
  • Work with the senior marketing, finance and analytics teams to establish and further develop newsletter performance benchmarks, summarize key insights, and recommend actions to improve newsletter performance. Top KPIs: revenue per user, average lifetime per user, open and click rate, etc
  • Perform analysis and reporting to inform effectiveness of messaging, events and campaigns on the product pipeline, customer engagement and retention
  • Provide input into larger global customer marketing strategy to improve capabilities around customer contact approaches, including targeting, segmentation and overall customer relationship management
  • Collaborate with Product team to define customer marketing plan and incorporate product marketing elements
  • Performance management of EBB via monitoring and improving open and click rates
  • Performance enhancement through testing of non-opener emails and measure results/effectiveness
  • Performance improvement by monitoring and reporting on dormant vs. other engagement buckets (list snapshots) – work with Acquisiton Team to identify opportunity for improvement
  • Maximization of ad revenue and affiliate revenue via testing new and additional ad units, and testing specific Amazon and non- Amazon options
  • Plan thematic emails, product emails as well as the production schedule of EBB with goal to maximize revenue for each deployment
  • Develop targeted newsletter delivery, matching product to audience
  • Review and assess quality (via Sailthru list snapshots) of members by source, and take appropriate action to improve where needed
  • Primary contact for Sailthru with responsibility for enhancing performance, targeting, set-up, production and building a strategic roadmap
  • 3+ years’ experience working in CRM or digital operations with specific experience in newsletter or email marketing
  • Metrics minded with excellent data management and analytical skills
  • Experience with Sailthru or other CRM tool
  • Exposure to design and marketing development
  • Ability to thrive in a fast-paced and high energy environment
  • Proactive self-starter who can work both independently and with others
  • Excellent written and verbal communication skills and the ability to communicate with individual at all levels in the company and with various external business contacts
  • Proven success at building and maintaining relationship
  • Highly organized with the ability to work under pressure set priorities, handle multiple projects and meet tight deadlines
  • Proficient in MS Word, Excel and PowerPoint
94

Email Marketing Manager, VP Resume Examples & Samples

  • Develop and execute marketing email campaigns designed to drive deeper customer relationships and engagement
  • Develop and execute automated email campaigns and real-time messaging designed to align with stakeholder needs and requirements
  • Work closely and effectively with cross-functional teams to efficiently and effectively bring new programs to fruition
  • Collaborate with creative team on design, copy and email messaging; become a brand champion across all communications
  • Conduct analysis of email communications landscape, including industry competition and best practices; ideate and present opportunities for testing and learning
  • Ensure all programs have established reporting, KPIs and connection to business impact
  • Manage campaign calendar and communicate with internal stakeholders regarding timing, scope, and costs
  • Manage day-to-day vendor contact for matters related to email service provider
  • Oversee ongoing risk management, SLA adherence and vendor performance
  • 5+ years of email marketing experience, preferably with testing and automation experience
  • Financial Services experience is preferred
  • Strong knowledge of at least one top-tier email service provider like Responsys/Oracle, Epsilon/Harmony or Exact Target/Salesforce
  • Working knowledge of HTML, real time messaging protocols and API calls required
  • Strong knowledge of mobile optimization and best practices
  • Be a champion for the customer experience
  • Experience with A/B, multivariate testing and test and learn strategies
  • Strong understanding of quantitative data analysis and an analytical mindset strongly preferred
  • Strong written and verbal communication, project management, and problem solving skills
95

Email Marketing Manager Resume Examples & Samples

  • Responsible for the configuration of dynamic components and scripting to deploy highly complex campaigns utilizing subscriber attributes, preferences and behavior
  • Perform email campaign performance analysis and regular reporting on testing outcomes
  • Work to enhance email marketing programs with feedback from internal and external resources
  • Manage and report on key metrics to demonstrate adoption rates and help refine future design efforts based on data
96

Email Marketing Manager Resume Examples & Samples

  • Manage advisor email program and coordinate centralized email campaigns
  • Collaborate with content marketing team to create monthly campaigns for advisor program
  • Lead quality control for all aspects of email communications including links, email and landing page content and subject lines
  • Create, format, and modify emails using HTML
  • Review and proof all emails to ensure clear communications and brand consistency
  • Provide campaign reporting on individual campaign and deployment success
  • Work with data teams to receive email list/file for advisor review and email opt-in invitations
  • Support all training efforts, especially as it pertains to onboarding new advisors
  • Maintain project status on advisor program rollout and ongoing campaign calendar
  • Contribute to the overall success of the email marketing program by staying on top of email marketing channel best practices, trends, innovative ideas
  • Work with Compliance to ensure all campaign content and disclosures are approved
  • Bachelor’s degree in marketing, communications or equivalent
  • 2-5 years of email marketing experience, preferably using ExactTarget email platform
  • Knowledge of best practices in email design, email delivery and email customer engagement
  • Strong writing, proofreading and editing skills with a keen attention to detail
  • Ability to manage multiple projects in a fast-paced environment
  • A self-starter with minimal need for day-to-day direction
  • Excellent team player who can take work direction from multiple individuals
  • General working knowledge of HTML code is a plus
  • Familiarity with A/B testing methodologies
  • Exceptional proficiency in Microsoft Excel, Word & PowerPoint
  • Salesforce campaigns experience is a plus
97

Email Marketing Manager Resume Examples & Samples

  • Build email campaigns from start to finish, including HTML/CSS coding, copywriting, design sourcing, business approval and deployment
  • Launch, maintain, test and iterate on single and automated email campaigns to prospective members and current members
  • Identify, build, QA and monitor static and/or dynamic member list segments for the above
  • Provide technical support for on-the-ground teams in their daily outreach efforts
  • Collaborate with multiple cross-functional teams across the company to gather necessary components for creating and deploying email campaigns on deadline
  • Analyze email campaign results, report on key metrics and optimize future campaigns based on these learnings
  • 3 - 5 years experience in email marketing with demonstrated success in managing direct response and integrated email marketing programs
  • Proficient in HTML and CSS specific to email, experience with Adobe Creative Suite and Excel a plus
  • Experience using a major email marketing platform (e.g. Pardot, ExactTarget, Mailchimp, Sailthru, Responsys, etc.) to QA/deploy emails, manage email lists, and export data for reporting
  • Proven track record in email quality assurance across all major email service providers, catching mistakes and inconsistencies before deployment
  • Analytical, creative, and organized with strong problem solving skills, attention to detail, communication skills, and time management abilities
  • Excellent writing skills with the ability to master the WeWork brand voice
  • 4-year degree from a top institution
98

Associate Email Marketing Manager Resume Examples & Samples

  • Support the CRM Manager for strategy and execution for all emails at Nest
  • Manage timelines and deliverables for email campaigns, including hand-off of email assets for the localization, creative, and development teams
  • Oversee daily email operations and strategy
  • Coordinate with creative to ensure that emails are designed per the requirements & completed on time
  • Assist in review of email creative and tests prior to launch
  • Follow best practices to support enforcement of permission-based marketing, CAN/SPAM, privacy and deliverability regulations
  • Suggest improvements to email process and manage external vendors / service providers
  • Collaborate with cross-functional teams for stakeholder review of emails
  • Assist with email reporting, documentation and presentations
  • BA/BS degree preferred with a strong academic record or equivalent practical experience
  • 1- 2 years of email marketing experience
  • Fast paced, good communicator, problem solver, self-starter, analytical
  • Agency background in managing email creative projects
  • Experience in managing and executing email programs
  • Strong attention to detail and quality assurance
  • Ability to learn quickly and adapt to changing situations and priorities
  • Effective project management and ability to juggle multiple projects
  • Salesforce Marketing Cloud and Google Analytics experience is a plus
  • Knowledge of industry email marketing, CAN-SPAM and EU Opt-in Directive, and best practices
99

Ecomm Email Marketing Manager Resume Examples & Samples

  • Lead cross functional strategy, development and deployment of all email campaigns (promotional, transactional, and automated) with branding, creative, copywriting, web design, development/IT and analytics
  • Lead the strategy, development and execution of our push marketing program and any future direct to consumer digital marketing programs
  • Plan and manage the contact strategy, segmentation/targeting, ongoing testing and content & creative optimization for all campaigns to support business goals and strategies. Consistently introduce strategies to drive incremental business.·
  • Perform analysis and report results at a consistent cadence (weekly, monthly and quarterly) across all email campaign programs to make informed decisions regarding strategies and programs
  • Understand key competitors and industry best practices and utilize that information to improve and enhance CSC campaigns
  • Manage the creative briefing process and work closely with the Creative team on the scheduling and development of email
  • Work closely with the Brand marketing teams to align email marketing strategies and initiatives with the master marketing calendar
  • Manage contract and continual communication and optimization with email service provider
  • Support Retail group with dedicated event and store promotional emails
100

Email Marketing Manager, Gap Online Resume Examples & Samples

  • Passion for Gap and the retail/fashion industry and a track record of being customer focused
  • Ability to work in fast-paced environment, deal with ambiguity, and prioritize multiple projects
  • History of creating effective cross-functional partnerships
  • Experience interpreting key metrics to inform marketing strategies
  • Strategic thinking & solid analytical skills
  • Strong written and verbal communication skills especially the ability to glean insights and tell a story from the data
  • 3-5 years of marketing, CEM/CRM, or email vendor experience
  • 1+ year experience managing others
  • Omniture experience (optional)
101

Email Marketing Manager Resume Examples & Samples

  • Executing day-to-day operational tasks to support daily email schedule
  • Utilizing our Email Service Provider’s marketing platform to build, test and deploy email campaigns
  • Setting up A/B tests (subject line, creative, copy, etc.) on a regular basis
  • Creating automated, personalized campaigns to drive engagement
  • Updating automated and transactional campaigns seasonally
  • Testing and QAing email campaigns to ensure quality
  • Monitoring deliverability and following up on resulting issues
  • Maintaining reports; compiling email data and lessons learned
  • Must be comfortable independently evaluating a situation, exercising judgment and discretion, and independently making a decision on matters of significance (Exempt positions only)
  • The individual identifies and resolves problems in a timely manner and gathers and analyzes information skillfully
  • Position requires high level of responsibility regarding confidential information; must maintain confidentiality at all times
102

Email Marketing Manager Resume Examples & Samples

  • Ongoing support of the email calendar and daily deployments including strategy guidance, attending/hosting campaign meetings, reviewing and routing creative, campaign project management, preview/audit testing, documenting and archiving status and final deployments
  • Executing and enhancing an email strategy that exceeds business expectations
  • Share email best practices with RPS and bank-wide constituents as a Subject Matter Expert in the email channel
  • Initial and ongoing training of RPS employees on the RPS Email Process (upkeep and expansion of process, forms and training documents)
  • Measuring and reporting effectiveness of campaigns, expanding depth of reporting to integrate with all digital channels
  • Represent the Email Marketing team on bank-wide or RPS-wide projects that contain an email component and lead all development corresponding with the email channel
  • Continually looking for new opportunities to automate programs
  • Lead email project work with a specific RPS line of business (email database management and growth, process improvements, additional mailing instance development, etc.)
  • Four or more years of digital marketing experience
  • Two or more years of vendor management experience
  • Strong verbal and written skills with the ability to influence
  • Eight to ten years of experience in marketing or related field
  • Three or more years of management experience
  • Strong project and channel management skills with great attention to detail
  • Thorough knowledge of interactive marketing and the email channel including targeting, messaging, creative, subject lines, testing, CAN-SPAM, deliverability and email performance metrics
  • Experience setting up automated, triggered email campaigns (creative, data, operational, technical)
  • Hands-on knowledge of highly dynamic, data-driven email templates
  • Proven track record with a medium to large scale Email Service Provider
  • Knowledge of large scale web analytics platform
  • Basic to Intermediate knowledge of HTML
  • Excellent verbal, written and communication skills including training and process enforcement along with relationship building
  • Ability to thrive under stress – email activity occurs hourly with daily deliverables and is a fast-paced environment
  • Strong financial and competitive analysis and computer skills
  • Demonstrated leadership and interpersonal skills
  • Strong decision-making, organizational and problem-solving skills
  • Recent experience with credit card and/or financial services marketing
  • Knowledge of trends in digital communication
103

Email Marketing Manager Resume Examples & Samples

  • Develop and execute an overall email marketing strategy (acquisition, engagement and retention)
  • Create and deploy customer segmentation and cohort-specific targeting strategy
  • Oversee email campaign execution, including creative briefs, list management, campaign set up, implementation, execution and analysis
  • Execute A/B testing of emails, landing pages, audiences, and creative including implementation, analysis and strategy recommendations
  • Manage campaign creation, analysis and optimization of direct marketing campaigns including Facebook, Adwords, Bing and Yahoo platforms
  • Manage relationship with our email service provider and advertising partners, including contract negotiation and invoice management
  • Partner with engineering to build landing pages, workflows and other projects, plus troubleshoot issues
  • Provide analytics support for recurring reporting and adhoc analysis
104

Email Marketing Manager Resume Examples & Samples

  • Meet our Support Center objectives which include… “If you are not serving the Guest, serve someone who is” and “consistently deliver an awesome family friendly experience so that every guest leaves happy.”
  • Bachelor’s degree in Marketing or related discipline
  • 4 years of experience in marketing and 2 years’ experience managing email or CRM programs
  • Experience in Salesforce Marketing Cloud or similar system
  • Advanced knowledge developing CRM marketing strategies
  • Experience in loyalty rewards program is preferred
  • Knowledge in leveraging customer data, technology, and marketing strategy for campaign planning and execution
  • General understanding of HTML, Photoshop and SQL queries is preferred
  • Firm understanding of anti-spam regulations in the US and Canada
  • Skills in in budget planning and financial forecasting relating to marketing strategies and programs
  • Demonstrated ability to interpret consumer trends and research and implement relevant and actionable CRM marketing programs
  • Strong project management and problem-solving skills required
  • Collaborative, positive, “service-oriented” attitude with excellent communication skills
  • Ability to thrive in a fast-paced environment
  • Must embrace team spirit
105

Global Email Marketing Manager Resume Examples & Samples

  • Send best in class emails; live and breathe the end user recipient experience of Palo Alto Networks emails
  • Manage the end-to-end process of email creation, execution, and reporting, including but not limited to working with business stakeholders, creating lists, creating/updating email HTMLs, QA of emails and landing pages, creating simple and complex workflows (including AB testing), sending proofs and final emails, ensuring accurate attribution/tracking, and delivering systematic reporting
  • Translate data into actionable information and ideas
  • Work with the Senior Manager, Global Email Marketing on the development of new processes and procedures to ensure email quality, successful delivery, and click-ability
  • Be an operational subject matter expert of our Email Sending Platform; train internal users on email concepts, metrics, and best practices
  • Own and coordinate a global Demand Generation email calendar and campaign tracker; routinely socialize upcoming sends and historical results
  • Work with regional Email Marketing Managers to increase email engagement, and market systematically to all marketable email addresses in our database while maintaining our IP reputation
106

Email Marketing Manager Resume Examples & Samples

  • Optimize life-cycle and drip campaigns for existing email marketing programs to maximize revenue and increase CLV
  • Develop and enhance email marketing campaigns including planning, producing, segmenting, testing, deployment, reporting and optimization
  • Assist the campaigns and marketing teams on acquisition initiatives to grow the consumer database with a focus on successfully on-boarding new subscribers
  • Analyze reporting metrics and data from other analytical tools to make continual improvements to engagement and conversion rates
  • Communicate performance and conversion metrics to key stakeholders on a regular basis
  • Leverage consumer database to identify and target consumer segments for specialized communications
  • Coordinate with web and social marketing teams to foster effective cross-channel marketing efforts
  • Ensure that Penguin Random House newsletters meet legal requirements for consumer email communications
  • Monitor industry trends and introduce new tools and ideas to increase performance and engagement
  • Provide training, technical support, and best practices information to divisional marketers in using the email system
  • At least 5 years’ experience in digital marketing with a primary focus on email marketing; experience with managing automated email campaigns a plus
  • Experience working with CRM systems and databases; SQL experience a plus
  • Experience working with ESPs, knowledge of Experian Marketing Platform a plus
  • Understanding of all aspects of newsletter production including working knowledge of HTML and CSS coding, as well as design and deliverability issues across ISPs
  • Experience with web analytics and other reporting tools with the ability to effectively communicate performance metrics to key stakeholders
  • Ability to manage multiple concurrent projects under tight deadlines
  • Strong project management, Excel, and communication skills
  • Excellent written English, including spelling and grammar. Strong proofreading skills and high quality standards
  • Enthusiasm about books and meeting the needs of readers
107

Associate Email Marketing Manager Resume Examples & Samples

  • Develop and implement direct marketing strategies for PB.com that support all channels and meet brand objectives. Identify and evaluate new business opportunities; develop short and long-term business plans
  • Work in cross-functional teams -- Merchants, Inventory, Finance, Creative, CRM - to manage the email direct marketing business and achieve DTC business goals and financial plans
  • Identify trends and analyze marketing programs - direct response mailings, external prospecting, customer behavior, and purchase patterns
  • Keep abreast of market and consumer trends
  • Manage various brand initiatives -- weekly promotions, new product launches, new store openings, New Mover program, Registry Marketing, and customer acquisition efforts
  • Manage, develop, and evaluate staff
  • Manage the creative process to develop assets for all email direct marketing campaigns, including copy and image selection; ensure creative is on-brand, seasonally relevant and compelling; optimize and test whenever possible
  • Implement seasonal updates and ensure marketing initiatives are consistent with web site, catalog, and store merchandising strategies
  • Manage promotional calendar and timely execution of weekly promotions
  • 5+ years eCommerce Merchandising and/or Marketing experience; Direct marketing and/or CRM marketing preferred
  • Retail/specialty retail experience preferred
  • Strategic and analytical thinker; ability to evaluate alternatives and develop effective solutions
  • Ability to build effective relationships within team & with cross functional partners & vendors
  • Ability to lead and develop a successful team
  • Ability to prioritize and work on multiple projects in a deadline driven environment; able to deal with ambiguity in a fast-paced business
  • Proficient in Microsoft systems
108

Email Marketing Manager Resume Examples & Samples

  • Focus on initiatives that are related to LX’s outbound communication with our existing customers using database marketing capabilities
  • Collaboration cross-functionally with the retail, loyalty, and Global Marketing teams to identify and implement new campaigns and programs
  • Define and prioritize strategic and tactical elements of LX’s email campaigns, including setting creative direction, campaign objectives, messaging, and potential templates
109

Email Marketing Manager Resume Examples & Samples

  • Responsible for all facets of LightStream’s CRM strategy and execution, including email marketing, creative management, segmentation strategy, loyalty programs and transactional customer experience
  • Create customer experience mapping and develop customer segment communication strategies that drive customer acquisition, retention, and loyalty
  • Drive significant improvements in conversion through testing and optimization
  • Work cross-functionally with management, operations, IT and marketing to execute programs with precision and success
  • Act as subject matter expert and provide support to various internal “clients” who rely on email marketing to advance their business needs
  • Develop business logic and segmentation strategy using available customer data to construct the best possible email promotion and identify customer segments that merit differentiated communication
  • Perform detailed email program analytics including campaign results, deliverability, open rates and other metrics; work with the analytics and database teams as needed for reporting and analytical support
  • Drive the implementation of new vendor solutions that enhance the customer relationship marketing function by supporting requirements development and project execution
  • 5+ years of online marketing experience leveraging direct marketing strategies
  • 3+ years of experience in direct/database marketing or customer relationship marketing program development and/or implementation
  • 2+ years of hands-on experience with an ESP (Oracle/Responsys, CheetahMail, ExactTarget, Adobe Campaign) in a B-to-C environment
  • Highly proficient analytical skills with the ability to extract and interpret data from various sources
  • Passion for customer relationship management and a keen focus on customer experience
  • The energy and drive to build a brand new program from the ground up, drive its growth, and improve it
  • Solid project management skills with the ability to manage multiple tasks involving internal and external partners
110

Email Marketing Manager Resume Examples & Samples

  • Manage all email marketing initiatives at Zenefits to drive company growth
  • Work closely with Zenefits’ Product Marketing, Content, Events, Sales, Communications, and Customer Engagement teams to build campaign strategy and execute sends
  • Manage schedule of all email deployments to optimize user response and evenly distribute daily/weekly email volume
  • Setup and deploy complex programs within Marketo (automated and single-batch) to engage new prospects and existing customers
  • Build and actively manage email send lists
  • Continuously conduct A/B tests and analyze results to garner insights and optimize future email campaigns
  • Improve structures and process to help scale email marketing at Zenefits
  • Ensure emails are optimized for both web and mobile
111

Email Marketing Manager Resume Examples & Samples

  • We love our educated team players, but if you’ve got what it takes come wow us!
  • We’d like about 3-5 years of email marketing experience
  • Identify and interpret campaign metrics to improve future campaign performance
  • Ability to fully develop and execute complex automated campaigns is your kind of a party
  • Technical understanding of HTML and CSS doesn’t hurt to know in this kind of a role
  • Knowledge of deliverability best practices and Google Analytics is double the excitement for you
  • Outstanding ability to think creatively, strategically, and troubleshoot problems as they arise
  • If you know SQL – that’s awesome! If not, it’s cool but have a willingness to learn it
  • You know email MAP systems (like Eloqua) and Excel…like the back of your hand
112

Email Marketing Manager Resume Examples & Samples

  • Analyze CRM data to help develop customer personas and segments
  • Build out lifecycle-focused (email) strategies for both acquisition and retention campaigns, across multiple campaigns, countries, and eCommerce businesses
  • Work closely with Engineering, Data, and Marketing teams to integrate media, email, and analytics systems with customer data, to deploy advanced segmentation, targeting, and automation processes (e.g. API integration, list segment, etc.)
  • Assess, evaluate, and troubleshoot email-marketing tools
  • Define, track, and report KPIs and their connection to the overall business success
113

Email Marketing Manager Resume Examples & Samples

  • Manage daily operations of the email marketing channel – marketing calendar, creative design, execution and deployment of email campaigns, A/B testing and measurement
  • Build and Manage complex CRM programs in Responsys for our existing customer base
  • Collaborate with the Design team to determine content strategy, lead copywriting process, ensure brand guidelines are followed in emails
  • Regularly report email performance, use data to continuously test, measure and optimize the email marketing program
  • Partner and collaborate cross-functionally with marketing, product marketing, customer success, and Analytics teams
  • Automate nurture programs, ensure end-to-end tracking and proper measurement
114

Email Marketing Manager Resume Examples & Samples

  • Being responsible for the end-to-end production and deployment of emails. (including planning, targeting, segmentation, set-up, HTML coding, rendering testing, deployment and campaign reporting)
  • Managing existing trigger programs (upsells, win-back, retention, and lead nurturing) and building additional programs to support customer lifecycle management and new subscription business
  • Executing initiatives that grow the Pimsleur database through lead generation and co-registration and engage, retain, and develop a relationship with consumers
  • Overseeing QA and A/B testing for email creative, subject lines, date/time, list segments, etc
  • Familiarity with Adobe Photoshop and/or Sketch
  • Bilingual in English and Spanish a plus * Past content marketing experience desirable
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Email Marketing Manager Resume Examples & Samples

  • Develop and lead the execution of highly targeted B2B email marketing programs that drive continual improvement in lead conversions
  • Design highly targeted, multi-touch email drip campaigns based on multiple segmentation criteria, including industry, business size, personas, pain points and funnel position
  • Track, optimize and report on key performance indicators, including open rate, CTR, and attributed revenue
  • Lead ongoing testing and optimization programs including incorporating insights from campaign analysis
  • Ensure email communication compliance
  • Conduct rigorous quality assurance testing on emails prior to deployment
  • Partner and collaborate cross-functionally with marketing, product, sales, customer success, and BI teams to align on campaign requirements, key objectives, and success metrics
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Senior Email Marketing Manager Resume Examples & Samples

  • Participates in developing and improving company email marketing strategies to increase revenues and sales
  • Coordinates email marketing activities across the company to meet deadlines and optimize customer experiences
  • Facilitates the content process from multiple contributors to ensure timely collection
  • Manages multiple email marketing campaigns to meet strategic goals
  • Collaborates with interactive designers to effectively produce email marketing collateral
  • Prepares files through the email service provider for timely and effectively delivery
  • Conducts tests to ensure successful rendering of mailers in all browsers and email clients
  • Remains current with landscapes, market trends, industry innovations, and best practices to obtain competitive edge
  • Maintains awareness of integration opportunities through web, mobile, SMS, and social media sites
  • Collaborates with internal customers to timely and effectively resolve email delivery and other issues, meet deadlines, and ensure best practice
  • Tests emails, maximizes inbox delivery, minimizes unsubscribe rates, and monitors bounce rates
  • Identifies and adheres to with CAN-SPAM and related regulations for proper compliance
  • Determines and enforces email polices to ensure compliance
  • Collaborates with writers, when needed
  • Complies with company policies and procedures
  • Performs other duties as needed
  • Bachelors degree in Business, E-Commerce, Marketing, or related field
  • Five years of experience in email marketing disciplines and processes, email campaigns with major brands, email content and filtering, and/or project management
  • Two years of experience in e-commerce
  • Or combination of equivalent experience, education, and training
  • Proficient use of MS Office Products in a MAC environment
  • Above moderate to high levels of English reading, writing, and speaking; active listening, critical thinking; monitoring; coordination; persuasion; instructing; problem solving; analysis; troubleshooting; judgment; originality; and leadership
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Technical Email Marketing Manager Resume Examples & Samples

  • Work cross-functionally with our product, engineering, data science and brand teams to build robust, automated email and engagement campaigns using ExactTarget Journey Builder
  • Define and execute a strategy to get people hooked on Lyft, leveraging growth psychology and best practices
  • Design and develop growth programs to improve activation, retention, loyalty and winback
  • Develop scalable, automated engagement programs using ExactTarget / Appboy, leveraging email, push notifications and in-app messaging
  • Continuously analyze, scrutinize, and test hundreds of hypotheses to drive results including target segmentation and A/B creative testing
  • Own email and automation QA from design rendering to email functionality and lifecycle program functionality
  • 3+ years in growth function and working with marketing automation tools at a high-growth company
  • Strong experience with HTML for email production, marketing automation tools (ExactTarget and/or Appboy a plus)
  • Demonstrated track record in growth experimentation and funnel optimization
  • Experience with email, push notifications, and/or in-app marketing, with a laser focus on conversion
  • SQL/R/Javascript/Python experience a plus
  • Strong oral and written communication skills; extremely attentive to detail
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Email Marketing Manager Resume Examples & Samples

  • Develop and execute email communication strategy, along with A/B testing
  • Manage email design, delivery, member data and legal requirements
  • Create end to end business processes for all types of email including domestic and international
  • 3+ years Exact Target experience with intermediate to expert level knowledge
  • 3+ years of experience in developing email marketing campaigns and running them from start to finish
  • Email expertise and adoption of technical tools such as Dreamweaver, PhotoshopLitmus, etc
  • Expert in CAN-SPAM and other Legal policies related to email communications
  • Copywriting and editing skills
  • Develop KPIs and track projects against these
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Email Marketing Manager Resume Examples & Samples

  •  Previous management experience preferred
  •  Exceptional analytical ability with proven track record of data-driven success
  •  Strong communication and organizational skills; extremely detail oriented
  •  Highly proficient in MS Excel & PowerPoint
  •  Self-starter, ability to work and lead in a fast-paced, dynamic environment
  •  Bachelor’s degree in Marketing or a related field
  •  Occasional ability to work outside normal business hours due to nature E-Commerce business
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Email Marketing Manager Resume Examples & Samples

  • Responsible for managing the strategy, development and execution of email marketing and automated campaigns throughout the customer lifecycle using best practices in marketing automation and lead nurture
  • Collaborate with cross-functional teams to gather requirements, translate business needs into technical execution, receive feedback and present results for email campaigns
  • Hands-on development and execution of marketing emails and nurture campaigns including campaign flow, email design/development, testing, tracking, etc
  • Design and develop mobile-responsive html email templates for marketing and sales
  • Drive and manage email process: content, messaging, segmentation, testing and reporting for maximum revenue and profitability
  • Analyze and report on campaign metrics to ensure campaigns are meeting KPIs, retention, and revenue goals
  • Optimize email campaign performance through testing, lifecycle management, personalization and dynamic content management
  • Stay abreast of changes in the online/email marketing environment, evaluate emerging technologies and provide innovative recommendations for adoption where appropriate
  • Support fellow marketing team members with overflow support when needed
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Senior Email Marketing Manager Resume Examples & Samples

  • Email marketer with 7+ years’ experience in b2b and b2c marketing
  • Email marketer with blend of strategic, executional, creative and analytical skills
  • Passion and ability to iterate quickly on learnings, insights and strategy development and turn those into actionable email marketing campaigns and plans
  • Curiosity and energy for digging into campaigns, finding data sources, mapping processes, leveraging technology and collaborating with cross-functional team members to execute campaigns
  • Experience setting up campaigns in Marketing Automation Systems (e.g. Eloqua, Marketo) and/or ESP (e.g. Responsys, Exact Target, Kahuna)
  • Experience setting up, executing and measuring life-cycle email campaigns
  • Ability to create cross-channel contact strategies with a lens toward email and mobile commnications
  • Comfortable in a fast-paced environment
  • Strong prioritization and time management skills, and the ability to manage multiple complex projects & priorities
  • Effective at leading prioritization discussions
  • Solutions oriented mind-set
  • Passionate about creating best in class customer experience through email marketing
  • Provide recommendations based on learnings, data and insights
  • Strong analytical and problem solving skills to understand campaign performance (ROI analysis and recommendations)
  • Ability to work independently and cross-functionally in highly matrixed organization
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Email Marketing Manager Resume Examples & Samples

  • Email strategy and planning: based on reportable metrics and constant analysis, this role is the business owner of the email channel. He or she must use historical data in concert with customer segmentation, creative best practices, and continuous testing methodologies to ensure the best possible outcome of Pier 1's email marketing channel
  • Team management, both internal and external: this role must oversee internal employees as well as third-party vendors, managing a budget to produce an ever-growing volume of emails with increasing efficiency. From creative production to coding to project management to segmentation to deployment, the Manager must work to continually improve the process and the output of its many participants
  • Integration with customer database: coordination between Pier 1's email database and its customer database (housed within Adobe) is essential to the success of the business. Ensuring seamless communication between the two platforms and assimilating their output into email strategy is a considerable focus in the role
  • Owning vendor relationship. Pier 1 seeks for all its partnerships to be strategic, especially that with its email vendor. This role is responsible for challenging our partner and deriving benefit from their resources, as well as complete ownership of a change in relationship should one become necessary
  • Evolving the program. This role is responsible for forming a vision of all email execution and performance over the next 12, 24, 36 months and beyond. A knowledge of what technologies are currently and will be available, how they can help Pier 1, and how the email program will change in a rapidly changing landscape to grow and flourish, maintaining and even improving its standing as a highly effective and profitable channel
  • 5+ years of email and digital marketing experience
  • Understanding of customer databases preferred
  • Responsys or other ESP software experience required
  • Hands-on experience running A/B tests, monitoring e-mail sends, bounce rates, reputation management, conversion lifts. Experience working with campaign management tools a plus
  • Analytical ability and subsequent implementation based on results a must
  • Experience managing and developing a team
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Email Marketing Manager Resume Examples & Samples

  • Project manage all email deliverables and executing day-to-day operational tasks to support daily email schedule
  • Development of email calendar and strategy
  • Ideation around email marketing campaigns leveraging merchandising and marketing input
  • Utilize ESP to build, test and deploy email campaigns
  • Setting up A/B subject line, creative and copy tests on a regular basis
  • Optimizing email for desktop and mobile platforms; mobile optimization experience a plus
  • Build, maintain and optimize triggered lifecycle campaigns
  • Create segmentation strategy based on testing and performance
  • Test and QA email campaigns to ensure quality and deliverability
  • Effectively report on campaign performance weekly, monthly quarterly annually
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Email Marketing Manager Resume Examples & Samples

  • Several years of relevant work experience in consumer or audience marketing - preferably with experience in technology marketing
  • Strong communication skills (verbal and written) and attention to detail
  • Ability to organize, plan, prioritize, and meet deadlines
  • Ability to define and successfully deliver complex projects with superior ROI
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Email Marketing Manager Resume Examples & Samples

  • In combination with the Director of Marketing Communications, help identify and develop the strategy of the email communication program, including messaging, audience segmentation, timing, flow, and database segmentation
  • Day-to-day Operations. Manage day-to-day email operations including the production of complex email campaigns such as creation, set up, segmentation, scheduling, and tracking
  • Campaign Planning and Development. Help implement and execute integrated marketing campaigns for program managers, WGU state schools, alumni, and other constituents across WGU
  • Creative Development. Develop and execute marketing plans while working with a team of writers and designers to develop message direction and marketing collateral
  • Marketing Automation System. Manage WGU content and marketing automation system, Marketo, including database hygiene, integrity, and integration with SalesForce CRM, email marketing campaigns, and integration with analytics software
  • Set up, report on, and deliver analysis on success metrics and KPIs between email, direct mail, and website to maximize ROI. Provide weekly and monthly updates to the management team on campaign performance. Experience with Adobe analytics a plus
  • Oversee email deliverability performance and email trends. Experience with ReturnPath and Litmus a plus
  • Develop and create email test strategies to refine email communication performance, including content, images, colors, messages, subject lines, etc
  • Collaborate with cross-functional teams at WGU to execute marketing campaigns and report back to key stakeholders; work with team of writers, designers, and programmers; coordinate extensively with marketing leadership and mailing systems on testing and execution of campaigns
  • Database Segmentation. Be a key player in executing monthly direct mail campaigns, including database segmentation and list pull, working print vendor, and mail house
  • Extremely detailed/deadline-oriented with excellent project management skills
  • Strong analytical skills, including experience with testing design, customer segmentation, tracking, and interpreting results
  • Disposition for data-driven decision making
  • Excellent Excel and reporting analytics capabilities
  • Knowledge of email best practices including targeted lists, subject lines, messaging; deliverability and CAN-SPAM/anti-spam legislation
  • Proven experience participating in and collaborating with cross-functional teams and personalities successfully
  • Experience working with ESPs such as Marketo, ExactTarget, MindFire, etc., specifically building business requirements for list segments, work flows, and triggered events
  • Results-oriented, with the ability to act intuitively, while following sound strategy
  • Ability to lead change and maximize team contributions
  • Basic understanding and knowledge of HTML and Adobe products
  • Experience with Marketo, SalesForce CRM, and Adobe Analytics a plus
  • 5+ years of experience in email marketing campaign planning and execution
  • Bachelor’s degree required; MBA is preferred
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Email Marketing Manager Resume Examples & Samples

  • Provide the necessary analytical support in driving digital demand investment decisions, expenditures, balances and related planning and enablement activities to ensure that digital demand forecast are accurate, and returns tracked effectively for executive reporting
  • Analyze our results such as key segment performance, conversion rate, time to close etc. to help drive process change management programs that can improve key performance metrics
  • Maintain a planning roadmap and direct planning efforts in alignment with the SMB integrated marketing cadence. Oversight of overall digital marketing planning process in coordination with team stakeholders
  • Managing key strategic projects that take place in support of strategic marketing efforts
  • Support managing our regional digital funding allocation approach in partnership with our finance team and regional marketing teams. Help us deliver a performance-based regional funding model based on targeted revenue performance, growth projections, and actual results
  • Team building and employee management. Grow and empower the team responsible for the end-to-end management of marketing programs across all channels and touch points
  • Partnering with marketing teams (e.g., SMB Team product marketing leads and other SMB cross-functional teams) in the definition and documentation of execution requirements
  • Drive programs in supporting and consulting SMB product marketing leads to design, deploy and automate strategic marketing initiatives (e.g. segmentation) that require close support from Marketing Operations
  • 5+ years in marketing enablement and/or operations experience with at least 5 years in program management experience
  • Strong track record of results working in a complex, matrixed environment
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Temporary Online Email & Marketing Manager Resume Examples & Samples

  • Brief cross-functional partners in emarketing on planned promotional activity to ensure accurate and smooth campaign launches
  • Ensure all brand promotions and initiatives are supported across the relevant emarketing channels, including banner ad creation
  • Responsible for seamless email launches and execution (i.e. proofing all emails, links, legal and depictions to ensure accuracy)
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Email Marketing Manager Resume Examples & Samples

  • Own and execute lifecycle marketing strategies for email and app push notification to drive web traffic, convert subscription, increase community engagement and reduce churn
  • Collaborate with cross-functional teams including Content Programming, Content Marketing, Sales and Product teams to support their initiatives
  • Perform customer analysis, segment customers into meaningful and actionable cohorts, conduct A/B and multivariate tests, establish reporting infrastructure, track and analyze performance and communicate results
  • Create weekly reports for Viki and Soompi while providing actionable recommendations and effectively communicating across all levels of the organization
  • Proficiency with email tools and CRM platforms
  • Basic HTML knowledge (CSS is a plus)
  • Experience with push notifications is a plus
  • Strong analytical and problem-solving skills; Must be excellent at using data to power marketing decision-making
  • Ability to manage and prioritize multiple tasks and adapt to a changing and fast-paced environment
  • Passionate about Asian entertainment content (Korean dramas, K-pop, Chinese films, etc.) is a plus