Email Marketing Manager Resume Samples

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A Sanford

Amir

Sanford

4022 Harry Mission

Phoenix

+1 (555) 236 1233

4022 Harry Mission

Phoenix

Phone

p +1 (555) 236 1233

Experience Experience

New York, NY

Email Marketing Manager

New York, NY

Stroman and Sons

New York, NY

Email Marketing Manager

Assist in development and mentoring Ecommerce Specialist / Assistant Manager
Optimize email campaign performance through testing, lifecycle management, personalization and dynamic content management
Manage relationship with our email service provider and advertising partners, including contract negotiation and invoice management
Work cross-functionally with management, operations, IT and marketing to execute programs with precision and success
Work with cross-functional partners to create and implement workflow efficiencies
Provide standardized email channel KPIs on a weekly basis, and provide recommendations to Executives on opportunities to improve the email channel
Establish, execute and improve email marketing strategies for consistent email subscriber growth and new customer acquisition

Phoenix, AZ

Associate Email Marketing Manager

Phoenix, AZ

Waelchi-Gorczany

Phoenix, AZ

Associate Email Marketing Manager

Target, execute and monitor email campaign launches and manage email service provider
Suggest improvements to email process and manage external vendors / service providers
Manage, develop, and evaluate staff
Assist in review of email creative and tests prior to launch
Manage the email deployment calendar
Manage promotional calendar and timely execution of weekly promotions
Contribute to continual improvement efforts within the email campaign process

present

Phoenix, AZ

Senior Email Marketing Manager

Phoenix, AZ

Dickinson-Buckridge

present

Phoenix, AZ

Senior Email Marketing Manager

present

Lead, motivate and empower a team of high-performing digital marketing professionals to deliver best-in-class email campaigns and programmes. Managing the team’s workload and resources, and ensure execution process is followed, with effective contingency plans in place
Improve the performance of email marketing and identify the enhancement opportunities to maximize ROI. Evaluation index will include open rate, click-through-rate and conversion rate of all email programs as well as revenue growth driven by email marketing
Analyze and improve customer satisfaction with emails based on improved knowledge and insight gained from the various web analytics tools as well as in house (Omniture, Exact Target, Responsys and Google Analytics) email marketing related vehicles presently
Responsible for the establishment, execution, documentation and management of strategic planning of email marketing, to include setting up themes and seasonal calendar for all email marketing programs, monitoring and reporting on external email campaigns and managing and optimizing the design, content, targeting and messaging of email communications
Act as business owner for an ESP migration project working closely with IT and business project team, including email design lead, on the successful migration of the email creation, audience and campaign management of all marketing emails to the new ESP. Project includes area such as data set-up and selection, IP address warm-up, campaign deployment, email creation, reporting
Work with colleagues from the Digital streams on the planning, strategy and execution of digital and innovation projects included in the Direct Digital Marketing roadmap, including triggers, automation journeys and data capture projects
Develop program/creative brief. Manage creative development with copy writer, designer and programmers

Education Education

Bachelor’s Degree in Marketing

Florida International University

Bachelor’s Degree in Marketing

Skills Skills

Excellent written English, including spelling and grammar. Strong proofreading skills and high quality standards
Strong project and channel management skills with great attention to detail
Strong collaborator with proven ability to partner and influence. Ability to work with various teams, personalities, and disciplines around a common vision
Basic understanding and knowledge of HTML and Adobe products
Excellent interpersonal and communication skills, including strong and flexible personality, to build relationships
Strong knowledge of HTML / CSS
Ability to balance an intense attention to detail with swift execution
Strong attention to detail
Proficiency in Excel (including creating Pivot Tables/formulas), Word, and PowerPoint
Highly analytical, and able to extract meaning from data through A/B testing and email optimization

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15 Email Marketing Manager resume templates

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Email Marketing Manager, VP Resume Examples & Samples

Driving the creation and implementation of new batch & automated acquisition email programs
Designing & html build of email programs
Initiating and managing technology projects to accelerate the growth and scale of the email program
Providing creative direction that ensures proper messaging to our customers
Working with designers & agencies to develop creative assets for emails and webpages
Developing marketing copy including strong calls-to-action for targeted audiences
Monitoring the effectiveness of campaigns and implement ongoing improvements
Developing, owning & reporting out on key business metrics
Helping build vision for marketing automation program
7+ years’ experience in digital and/or consumer marketing
3+ years experience managing an email marketing program
2+ years experience using and editing HTML
Experience in managing the campaign process from brief, through design direction, copy writing, approval and reporting
Very strong communication skills, with the ability to work under pressure and with proven experience working on complex, international, large-scale, time-critical projects
Must be comfortable with Excel and capable of manipulating data in order to perform both high level and more granular analysis. This includes familiarity with VLookups, Pivot tables, and other such functionalities
Strategic thinking with analytical mindset
Financial Services experience not required

Senior Email Marketing Manager Resume Examples & Samples

Establish and build relationships with all stakeholders including marketing, merchandising, creative, copy and MIS
Partner with cross-functional teams, such as CRM, to develop and deploy effective email marketing campaigns with measurable goals within mutually agreed timelines
Develop monitoring reports to track email marketing KPIs and present email marketing campaign results to Director of E-commerce Marketing
Manage entire processes of email list segmentation and email production, and oversee the implementation of all email marketing programs
Lead thorough QA tests and verify email renders accurately across various email clients and ISPs in North America, while ensuring that emails conform to most up-to-date applicable laws and disclaimers
Monitor the retail industry’s latest email marketing trends and identify potential email marketing opportunities
Support Director of E-commerce Marketing on ad-hoc tasks and supervise Email Marketing Strategist
4+ years of hands on experience in email/online marketing, and StrongView/StrongMail or comparable email systems; as well as experience with web analytics and A/B testing tools
Demonstrable track record of success in developing, initiating, analyzing and adjusting email marketing campaigns including customer acquisition, retention, loyalty and reactivation
Exceptional quantitative skills to analyze email marketing campaign results and recommend strategies for improvement
Effective written and verbal communication skills and outstanding attention to detail
Should be self-motivated, results-oriented, entrepreneurial, passionate, proactive, creative and a team player
Ability to flourish in an extremely fast-paced, high-growth environment with minimal direction
Strong relationship building, leadership and project management skills
Knowledge of HTML, CSS, XML, Java Script and Photoshop
Bachelor’s degree in Marketing or related field preferred

Assistant Email Marketing Manager Resume Examples & Samples

Email project management & execution
Develop and lead day-to-day execution of email marketing campaigns, including creative brief and development, feedback process, segmentation, production, asset delivery, QA and deployment
Collaborate with key stakeholders from marketing, merchandising, and operations teams to ensure coordinated execution and drive email performance
Partner with vendors to ensure timely and accurate campaign deployment
Manage transactional and triggered emails updates
React to changing business needs by modifying calendar and adjusting deliverables efficiently
Email reporting & analysis
Utilize reporting tools to create reports and interpret data
Analyze email performance vs. goals and share insights and recommendations
Modify and share go-forward strategies based on learnings and email best practices
Strategic projects
Manage improvements to email processes, templates, or functionality
Propose and execute email test plans
Education: BS/BA in a relevant field
Experience: 1- 3 years experience in email marketing
Execution: excellent attention to detail and follow through
Project management: ability to manage multiple campaigns and cross-functional team members
Approach: energy and enthusiasm to drive results; must be self-motivated, proactive, poised and flexible
Skills: excellent written & verbal communication skills; strong analytical capability
Industry knowledge: passionate about apparel, eCommerce and CRM
Retail/apparel eCommerce experience
Experience with ESPs or email marketing platforms
Experience managing dynamic content and triggered emails, a plus
Experience with global teams

Email Marketing Manager Resume Examples & Samples

Manage the email best practices including coordination of multiple brand calendars and execution of marketing and triggered emails that are ROI drivers
Collaborate with a 3rd party Email Agency (Responsys) to identify ways to optimize the current email program (trigger based programs, reactivation programs and social media campaigns)
Weekly, monthly and adhoc reporting on email performance metrics and analyze findings to identify opportunities to drive email revenue
Work with broader Marketing team to enhance email segmentation strategy
Assist in weekly forecast for email revenue and spend to ensure channel is on trend to Finance Plan
Provide best practices for building email campaigns to the brand marketing team and in-house creative department
Participate in quality assurance on all email campaigns prior to deployment
Identify trends and opportunities for improved email campaign metrics
Become the internal expert on the campaign and reporting functionality and capabilities of our ESP
Direct experience setting up complex campaigns on a 3rd-party email service provider platform
Experience with testing and creating email/browser client compatible code
Proficient in Email Marketing best practices for creating user-focused content
Excellent project management skills, organizational skills and the ability to effectively manage multiple projects at once
Strong interpersonal communication skills; ability to collaborate with cross functional teams in a fast paced agency environment
Track and report results of email campaigns including open rates, click-thru rates, and revenue on a weekly, monthly, annual basis
Manage email vendor relationships, freelancers, and an Email Specialist
3-5 years of solid email development experience, preferably with an advertising or marketing agency focused on B2C email marketing channel
Background should include strategy, account planning and/or project management with general understanding of web analytics, usability and what drives consumer behavior
Able to successfully multitask
Must have solid experience actually managing and executing consumer email campaigns
Bachelor's degree in public relations, communications, advertising, communications or related discipline preferred

Email Marketing Manager Resume Examples & Samples

Work as a key member of the team responsible for driving online sales for the company’s branded ecommerce websites (currently NineWest.com, EasySpirit.com, JNY.com, AnneKlein.com)
Develop activities to increase performance of the email marketing channel including engagement, conversion, revenue, efficiency and growth. Work closely with CRM team to manage omnichannel and segmentation strategies
Manage email project workflow - develop schedules, manage team to deadlines, work with merchants to optimize landing pages, test campaigns, report on campaign performance
Manage relationship and serve as primary point of contact for email marketing vendor
Serve as subject matter expert, maintaining awareness of competitive benchmarks, best practices, market trends, and competitive activity
Manage all budget line items related to email marketing. Ensure that programs are delivered within budget. Recommend budget shifts where appropriate to maximize efficiency, revenue opportunity and profitability
Provide recommendations regarding new and emerging email marketing vehicles
Identify strategic new marketing opportunities for growth and expansion
Actively test and analyze subject lines, email creative and landing pages to increase ROI and drive incremental volume
Identify and implement strategic email initiatives to acquire and re-engage profitable new and existing customers, including, but not limited to list onboarding programs, triggered messages, and preference centers
Manage relationship with 3rd-party email service provider vendor
Work cross-functionally with Ecommerce Strategy, Merchandising, Creative, Marketing and CRM teams to execute business objectives and enhance customer acquisition and retention efforts
Coordinate Vendor Selection process (as needed)
Work closely with entire Ecommerce Team
Delegate email campaign execution tasks to Assistant Managers
Assist in development and mentoring Ecommerce Specialist / Assistant Manager
Manage all budget line items related to email marketing. Ensure that programs are delivered within budget
Successful, timely deployment of email marketing campaigns, while maintaining an efficient ROI
Implementation of test/beta programs to further drive the business
Bachelor’s Degree, in Business, Marketing, Communication, Technology, or related
3 - 5 years of online marketing experience with 1 - 2 years managing a mid-sized email program
Experience working for a multi-channel retailer is preferred
Exceptional language and copywriting talent is preferred
Experience with web analytics packages (Omniture, Google Analytics, etc.) is preferred
Working knowledge of HTML a plus
Professional manner
Complete attention to detail
Strong interpersonal, written and verbal communication skills
Excellent analytical skills and organizational skills
Understanding of web technology – HTML, graphics, browsers, etc
Understanding of other online marketing mechanisms (paid search, comparative shopping, affiliates, etc.)
Self motivated learner with a natural curiosity to learn about evolving technologies
Resourceful, with the ability to work independently and solve problems
Intermediate mathematical skills - Ability to calculate figures such as discounts, interest, commissions, and percentages. Ability to apply concepts of basic algebra and geometry

Email Marketing Manager Resume Examples & Samples

Passion for Old Navy and the retail/fashion industry
Email experience required. Background in online retail industry preferred
Strong strategic thinking and solid analytical skills
Drive for innovation and strong sense of creativity
Track record of making informed and confident decisions and recommendations based on complex data and sharing that information in a clear, timely, and effective manner
Effective leader with experience working with cross-functional teams and with various levels including senior management
Ability to deal with ambiguity effectively
Ability to work in fast-paced environment and prioritize multiple projects
Must have strong Excel skills
Experience with online reporting (ex: Omniture) and CRM aplus
5+ years relevant Marketing experience

Associate Email Marketing Manager Resume Examples & Samples

Excellent project management skills and ability to work in fast-paced, ambiguous environments
Effective communicator and presenter in large format meetings
Detail-oriented, analytical, and data-driven with expertise in Excel
Experience with online reporting (ex: Omniture), ExactTarget, and CRM a plus
3+ years of relevant marketing experience

Email Marketing Manager Resume Examples & Samples

Handle end-to-end production and deployment of emails, including planning, targeting, segmentation, set-up, HTML coding, testing, deployment and campaign reporting
Build new trigger programs to support customer lifecycle management including upsells, win-back, retention, and lead nurturing
Execute programs that grow the Pimsleur database through lead generation and co-registration and engage, retain, and develop a relationship with consumers
Identify and target consumer segments to optimize KPIs
Manage email calendar to ensure campaigns are tested, approved, and scheduled in a timely manner
Help oversee QA and A/B testing for email creative, subject lines, data/time, list segments, etc
Track and report performance of all email campaigns and KPIs; work closely with Director of Direct Response Marketing to analyze findings, identify trends and recommend a course of action
Understand email consumer behavior and provide recommendations to improve strategy
Demonstrate understanding of direct marketing techniques and principles
Hands-on experience managing email campaigns and delivery through one of the major email service providers (experience with Responsys a plus)
Proficiency in HTML and CSS coding (writing and editing)
Ability to create responsive emails and templates to ensure optimal viewing on mobile and desktop devices
Familiarity with Adobe Photoshop
Solid understanding of web analytics tools (Omniture, Google Analytics, etc.) and email metrics, benchmarks, and KPIs
Understanding of database logic with the ability to hand-code SQL (intermediate level) strongly preferred
Existing relationships with list brokers is a plus
Self-starter with strong communication skills that can multi-task and flourish in a fast-paced environment
5 years’ experience working on a direct response marketing team required

Email Marketing Manager Resume Examples & Samples

Create and deploy all email campaigns
Utilize strong design and HTML skills to help lead creative direction for all email campaigns and other online assets
Analyze campaign results and develop comprehensive reports detailing all key email marketing metrics including delivery, opens, clicks, conversion, opt-out and revenue
Utilize previous experience with customer segmentation to analyze current customer groups and develop email strategy according to customer preferences/behavior
Manage daily emails from content and metrics perspective to increase performance
Assist Technology team with list hygiene for all managed email lists
Support Director of Email Marketing with all projects related to this position

Email Marketing Manager Resume Examples & Samples

Being responsible for the end-to-end production and deployment of emails. (including planning, targeting, segmentation, set-up, HTML coding, testing, deployment and campaign reporting)
Building new trigger programs to support customer lifecycle management including upsells, win-back, retention, and lead nurturing
Executing programs that grow the Pimsleur database through lead generation and co-registration and engage, retain, and develop a relationship with consumers
Identifying and targeting consumer segments to optimize KPIs
Managing email calendar to ensure campaigns are tested, approved, and scheduled in a timely manner
Overseeing QA and A/B testing for email creative, subject lines, data/time, list segments, etc
Tracking and reporting performance of all email campaigns and KPIs; working closely with Director of Direct Response Marketing to analyze findings, identify trends and recommend a course of action
Understanding email consumer behavior and provide recommendations to improve strategy
A solid understanding of and experience in direct marketing techniques and principles
Hands-on experience managing email campaigns and delivery through one of the major email service providers (experience with Responsys strongly preferred)
5 years’ experience working on a direct response marketing team is strongly preferred

Email Marketing Manager / Associate Manager Resume Examples & Samples

Oversee calendar and development of dedicated emails marketing program
Own email acquisition promotions, including pitching; coordinating partnership and legal agreements; managing execution; and fulfillment
Own day-to-day execution of email campaigns, including segmentation, content development, QA, and deployment
Work with the Business Development team and other marketing team members to develop and test promotions, product offerings, and content
Identify and prioritize opportunities for sold ad placements, targeted offers, testing, and segmentation
Track quantifiable performance of creative, segments, and campaign strategies
Monitor email and push notification best practices and incorporate them into testing strategies
BA/BS degree
3+ years of marketing experience, including 2+ years of experience in B2C email marketing role
Hands-on experience with a large ESP (Yesmail preferred)
Hands-on experience with Omniture and Excel
Experience with A/B and multivariate testing strategy and implementation, optimizing email for usability and incremental revenue, and building and executing a customer segmentation strategy
Working knowledge of HTML, Photoshop and Dreamweaver, highly preferred
Experience with A/B testing platform such as Monetate or Optimizely, highly preferred
Excellent written and oral communication skills, keen attention to detail, and exceptional organizational skills

Email Marketing Manager Resume Examples & Samples

Proven understanding of eCommerce and the ability to translate merchandising efforts into meaningful email campaigns
Demonstrated success in achieving revenue and profit goals
Strong knowledge of industry best practices in email programs and integrated cross-channel marketing
Solid understanding of web analytics tools (Omniture, Google Analytics, etc.)
Understanding of database logic with basic experience using SQL or Microsoft Access
Proficiency in HTML coding (writing and editing) with basic understanding of CSS Familiarity with Adobe Photoshop
Experience with one of the major email service providers (experience with ExactTarget is beneficial but not required)
Solid understanding of online marketing and project management a plus
Hands-on computer skills, 3-5 years of hands-on experience managing email campaigns, and delivery Experience in cross-channel retail marketing environments
Experience managing and working with collaborative teams, both internal and external
2+ years experience

Email Marketing Manager Resume Examples & Samples

5+ years automation marketing experience related to email and/or CRM programs
Advanced user experience with email platforms such as Pardot, SilverPop, and ExactTarget
Demonstrated ability to execute successful projects with minimal guidance in a fast-paced entrepreneurial environment
Direct mail experience
Experience with Google Analytics
Experience in HTML and light coding

Email Marketing Manager Resume Examples & Samples

Support the Senior Marketing Manager in developing and optimizing email strategies and testing roadmap (including targeting, content, and timing)
Own and manage the dynamic email calendar across varying merchandise, integrated marketing, and promotional objectives
Gather business requirements and campaign goals from key stakeholders, including marketing, merchandising, creative, production, development, senior management, customer service and IT
Define and write creative briefs outlining campaign strategy requirements for creative team and developers
Define and write testing and segmentation scenarios for developers, circulation manager and analytics team
Collaborate with Analytics to develop reports, evaluate and present email results and marketing effectiveness (monthly, quarterly and annually)
Manage monthly budgets and submit and track invoices
Ensure email deliverability through industry best practices and trends
Analyze competitive marketplace and follow online advertising and email trends
Ensure legal compliance (Can-SPAM)
Collaborate on special projects and initiatives, i.e., new Sephora.com features, Beauty Insider, international expansion, mobile and promotions
Ability to balance client experience, business needs, and resources to ensure correct prioritization
High degree of initiative to drive projects to completion
Outstanding interpersonal skills; ability to develop and maintain relationships with business partners at all levels
Ability to manage multiple projects, people, and initiatives in parallel
Thrives in a high-energy, quickly paced atmosphere
Detail oriented with high degree of accuracy
Bachelor’s Degree required, MBA preferred
5 years of marketing experience
3 years of consumer-based online experience, preferably retail

Email Marketing Manager Resume Examples & Samples

Designing all email marketing communications, whilst adhering to tight deadlines
Developing and implementing email marketing strategies, to enhance the click rates and responses of communications
Create email landing pages, event micro-sites and web forms, where necessary, to work in conjunction with communications
Maintaining and updating email templates on the existing database
Working with various teams, such as marketing, sales, operations and investments, to create bespoke email communications
Working alongside other members of the multi-media team on ad hoc tasks

Email Marketing Manager Resume Examples & Samples

Develop new communication strategies to optimize our email program, improve customer retention and drive incremental sales triggered campaigns
Develop tests and learn strategies that will dramatically elevate targeting, segmentation, and personalization practices
Drive and manage email process - merchandise, content, messaging, and segmentation
Manage and develop email testing roadmap
Analyze email campaign results including audience, offers, messaging, creative, deliverability, open rates, click through rates and conversion
Manage email project workflow - develop schedules, manage team to deadlines, work with merchants to select key items, write creative briefs, and gather approvals
Communicate email strategies and plans to email vendor for proper implementation
Share email program insights and recommendations with key internal partners for ongoing optimization
Regularly forecast sales, response, and budgets
Partner with the Direct Mail team to develop cross-channel learnings and insights to develop optimal contact strategy
Manage and mentor a team of skilled email professionals
Be a dynamic manager who has energy, enthusiasm, and an ongoing commitment to achieving high quality results
Minimum 4-5 years of Email Marketing/ Digital Marketing experience
Proven organization, project coordination, and multi-tasking skills a must
Ability to manage and lead direct reports
Knowledge/background of E-commerce, Email Marketing, and best practices
Working knowledge of CAN-SPAM laws
Willingness and ability to collaborate with all levels of management as well as various internal teams and outside vendors
Ability to handle multiple tasks simultaneously and meet tight deadlines
Experience with Excel, Word and PowerPoint
Understanding of HTML is a plus
Exposure to Retail and/or Direct marketing is a plus

Email Marketing Manager Resume Examples & Samples

Being responsible for the end-to-end production and deployment of emails. (including planning, targeting, segmentation, set-up, HTML coding, testing,deployment and campaign reporting)
Building new trigger programs to support customer lifecycle managementincluding upsells, win-back, retention, and lead nurturing
Executing programs that grow the Pimsleur database through lead generationand co-registration and engage, retain, and develop a relationship withconsumers
Managing email calendar to ensure campaigns are tested, approved, andscheduled in a timely manner
Overseeing QA and A/B testing for email creative, subject lines, data/time,list segments, etc
Tracking and reporting performance of all email campaigns and KPIs; workingclosely with Director of Direct Response Marketing to analyze findings,identify trends and recommend a course of action
Understanding email consumer behavior and provide recommendations to improvestrategy
A solid understanding of and experience in direct marketing techniques andprinciples
Hands-on experience managing email campaigns and delivery through one of themajor email service providers (experience with Responsys strongly preferred)
Ability to create responsive emails and templates to ensure optimal viewingon mobile and desktop devices
Solid understanding of web analytics tools (Omniture, Google Analytics, etc.)and email metrics, benchmarks, and KPIs
Understanding of database logic with the ability to hand-code SQL(intermediate level) strongly preferred
Self-starter with strong communication skills that can multi-task and flourishin a fast-paced environment
5 years’ experience working on a direct response marketing team isstrongly preferred

Email Marketing Manager Resume Examples & Samples

Ensure all Digital Commerce emails are delivered on time through automation or manual scheduling
Manage database subscribers for all Digital Commerce divisions
Create and design email and communication templates
Drive the email marketing strategy and execution of campaigns
Design and execute strategies around marketing automation
Develop quality, full lifecycle programs that are relevant and appealing to target audience
Champion best practices and design outreach strategy that provides constant contact to customers without becoming annoying, overwhelming or boring
Work with corporate partners on database additions and opt-ins
Develop and analyze key marketing metrics to ensure campaigns are meeting revenue and acquisition cost goals
Analyze back-end data of email campaigns and make recommendations for enhancing their effectiveness
Liaise with other departments to address any cross-departmental issues impacting the subscriber

Email Marketing Manager Resume Examples & Samples

Work in conjunction with the VP of Marketing to develop a successful strategic email marketing campaign calendar for both Frontgate and Grandin Road
Provide creative brief direction for Internet Designers to ensure all email creative enhances our brand image and communicates effectively to achieve its objectives
Conduct extensive A/B testing of email strategy, including delivery timing, creative layout, tailored offers, and subject line testing to develop best practices for ongoing email campaigns
Manage email development through the creative review process, collaborating with copywriters, and capturing feedback from multiple stakeholders while adhering to strict deadlines
Implement standard procedures to prepare and deploy email campaigns using tools from our Email Service Provider
Build our file of marketable email addresses with better internal email capture programs across multiple channels, third party email acquisition programs, more flexible and targeted email permission options, win-back strategies for opt-outs, and new approaches to improve deliverability
Evaluate the performance of email sends, including the impact of promotional offers, subject lines, segmentation performance, click-thru rates and revenue generation and provide executable recommendations to the Executive Committee to improve future email performance
Communicate email plans and successes internally to ensure coordination across channels as well as appropriate training and incentives for customer service and sales staff to support specific campaigns and key initiatives
3+ years of experience in E-Commerce with primary focus on email marketing campaigns to build direct to consumer sales
Demonstrated success producing innovative and effective results from emails for a high volume, brand name consumer marketer.High energy leader who can work independently across levels and functions
Strong communication and excellent analytical skills
Creative problem solver with attention to detail
Team player with a strong work ethic

Email Marketing Manager Resume Examples & Samples

Identify opportunities to build trigger/lifecycle/replenishment driven emails
Create segmentation criteria for the campaign
Brief messaging appropriate to this segment
Oversee the delivery of the email creative
Manage the deployment
Report on the effectiveness of ongoing campaigns and use learnings to optimise future campaigns
Capturing new customers to drive the list growth is essential and this role will partner with other teams and departments to drive email acquisition through all channels
It is essential that we build and maintain relationships with our customers and we need to ensure we retain them as both subscribers and customers. This role will focus on planning a communications strategy that minimises churn, drives ongoing engagement and ultimately lifetime customer value
Work closely with our partners to ensure our deliverability is impeccable. This includes monitoring feedback loop reporting, avoiding bulking and avoiding hitting spam traps
Work in partnership with the customer data teams to ensure we are utilising customer data in the most effective manner possible
Work closely with the legal team to ensure we comply with legal data protection standards and our communications honour the best interests of the customer
This role will oversee the report generation and ad-hoc analysis required to drive campaign effectiveness and ongoing optimisation

Associate Email Marketing Manager, E-commerce Resume Examples & Samples

Works in partnership with internal/external cross-functional teams including strategy, creative, analytics and agency vendors to communicate campaign activities, schedules and timelines to ensure deliverables are aligned and integrated into existing plans for streamlined execution
Creation/management of all coding/status documents, calendars and timelines,
Management of marcom submissions,
Coordination/management of internal reviews,
Management of creative/deployment feedback through internal/external stakeholders,
Works closely with email vendor to convey mailing instructions, deliverables, segmentation, data, creative/deployment feedback…etc
QA/testing of all email deliverables
Archiving, reporting and optimization
Manages digital communication calendar and tracks work-back schedules to ensure full end-to-end execution for all deliverables are met
Creates/maintains internal/external calendars, status documents, coding docs, creative briefs; Works closely with email vendor and analytics/data team to convey deliverables as it relates to segmentation and mailing instructions
Main focus on personalized marketing email campaigns involving deep segmentation strategies to deliver relevant and compelling targeted offers/content to My Starbucks Rewards members
Runs daily/weekly cross-functional meetings to review campaign needs, identify and troubleshoot issues, compile feedback, and ensure overall success
Serves as quality control to ensure tests are accurate prior to deployment, legal requirements and brand standards are met, and the defined user experience is correct
Maintains library of documents, campaigns and assets in partnership with agency/vendor teams
Looks for opportunities to improve processes and establish effectiveness/efficiencies across email strategy and campaigns; Looks to increase revenue-driving opportunities and engagement via email channel through data connection, personalization and innovation
Supports manager to establish and maintain processes to ensure effective and timely development and execution of campaigns within defined budgets
3-5 years prior experience supporting direct-to-customer digital marketing communications within a corporate or agency environment; 1-3 years email marketing experience strongly preferred
Excellent project management, problem solving and organizational skills
Excellent communication skills; present ideas clearly and concisely, both in writing and in person
Bachelor’s degree or equivalent related work experience

Email Marketing Manager Resume Examples & Samples

Create email-marketing campaigns to promote products or other marketing initiatives through Exact Target
Ensure marketing message is conveyed clearly and delivered properly to prospects
Ensure messages are sent in proper form and template
Develop a personalization strategy
Include specific graphics, incentives, coupons and detailed descriptions when required
Ensure messages are mobile-friendly through Exact Target mail sends
Purge non-deliverable email addresses and opt-outs
Develop persuasive call-to-actions in advertisements and promotions
Track and analyze email campaigns daily
Use statistical analysis and reports to measure campaign successes
Coordinate and monitor the maintenance, integrity, and security of several databases, IP’s and servers
Develop and code the list segmentation for all direct and interactive email-marketing campaigns and communicate requirements to Exact Target if needed
3+ years in online marketing, email marketing or lead generation
Advanced knowledge of Exact Target platform, email marketing technologies and ISP requirements
Advanced knowledge of Microsoft Office Products (Excel, Word, Outlook)
Apparel Industry experience
E-Commerce retail experience

Email Marketing Manager Resume Examples & Samples

Manage the email process workflow including development of the email calendar, collaborating with Creative and Copy Teams, obtaining timely approvals on email content from Leadership and working with QA to test email assets
Oversee email automation and triggered program
Monitor email deliverability and list hygiene to ensure optimal inbox placement
Manage the relationship with our Email Service Provider
Drive optimal segmentation for all email marketing campaign
Deliver reporting and insight that accurately measures the delivery and performance of each email campaign on a daily, weekly and/or monthly basis
Drive and optimize key traffic and revenue metrics including CTR, open rates, engagement, and retention
Lead email acquisition for existing and unknown customers, increase email penetration
Define and execute a clear learning agenda for each season to ensure a continual test and learn approach for all company departments and stakeholders
Manage competitive patterning for email marketing
Oversee monthly email budget, forecasting email spend and revenue to ensure channel is on trend to revenue plan
Work closely with Japan IT team to implement changes to new and existing program as well as oversee data migrations

Email Marketing Manager Resume Examples & Samples

Govern content and production of e-mails ensuring adherence to brand, privacy and security policies, and production and deployment processes
3+ years of e-mail marketing experience, preferably with an emphasis in marketing and data analytics
Proven project management skills with the ability to manage multiple tasks simultaneously and work in a fast paced environment
Experience working/implementing with e-mail delivery platforms and launching promotional campaigns
Experience with Subject line, e-mail creative and Landing page and other creative testing
Knowledge of most mainstream e-mail clients and message formats
Exceptional attention to detail, and ability to prioritize while under pressure
Proficient in Microsoft applications (Word, Excel, Outlook, PowerPoint and Word)
Excellent knowledge of e-mail campaign performance metrics
Strong communication and presentation skills (written and verbal)
Knowledge of e-mail privacy laws, CASL and CAN SPAM
Proficiency in HTML & JavaScript is an asset
Excellent project management skills and ability to coordinate many moving parts with different
Ability to work under pressure, meet tight deadlines and handle multiple projects simultaneously
Ability to work within geographically distributed and multidisciplinary teams
Self-starter / self-motivated, capable of staying on track and pursuing solutions with minimum supervision
Ability to manage own workload and production schedule
Ability to work both independently and in a team environment
Proactive, quick learner and flexible problem solver
Proven ability to identify and fix issues
Continually work to implement process improvement
Good sense of design
Experience working with ESPs preferred
Experience with ExactTarget is a strong benefit
Financial Services industry experience an asset, but not required

Email Marketing Manager Resume Examples & Samples

Manage all email-related activities: newsletters, product announcements, customer onboarding emails, automated, drip, and triggered messages, webinar invitations, and more
Develop customer lifecycle communication that inspires customers and positively impacts customer activation, engagement, retention, and loyalty
Optimize activities by running A/B tests and improving campaigns
Work closely with the content team to draft subject lines, preview text, body copy, calls to action, and more
Work closely with others on the marketing, customer experience and development teams, as necessary, to ensure email content is compelling, relevant and error-free
Stay current with best practices, strategies, and industry standards related to email
Contribute to the creation of landing pages and other collateral that would help make campaigns successful
Manage email lists with precision
Analyze results by creating email reporting dashboards and custom reports that analyze campaign performance, in order to provide actionable recommendations and deliver continuous improvements to our email program

Email Marketing Manager Resume Examples & Samples

Handle requests for internal data transfers from various data sources to targeted database
Educate team members and marketing managers in email best practices
Manage email marketing campaign calendar, protect recipient data, and relationship
Stay attuned to relevant market conditions and trends in order to drive effective messaging and tactics to targeted audiences
Years of related work experience: 3-5 years past experience with email marketing, lead nurturing, and marketing automation
Proficiency and experience in email marketing and marketing automation technology. e.g. Exact Target, Yesmail, Eloqua etc
Highly analytical and able to derive meaning from data through A/B testing and email optimization
Experience developing overall email strategy, including trigger based email campaigns
Working knowledge of HTML/CSS and ability to direct the design of HTML based email creative
Working knowledge of SQL queries to build specific customer list targets
Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation
Basic knowledge of Adobe products, social media, and Google Analytics
Microsoft Suite including high proficiency with Excel and Access
Thrives in fast moving culture; adaptable to change, with the ability to manage multiple initiatives simultaneously and perform under pressure within tight deadlines

Email Marketing Manager Resume Examples & Samples

Analysis of customer and purchase behavior data across all distribution channels
Focus on distribution channels to increase conversions and return on investment based on customer segmentation strategies
Track outcomes and results and report successes for any performance based initiatives within the CRM team
Use qualitative and quantitative consumer insights to develop strategies for email, push notifications, and consumer insights
Work with Director of Email Marketing to execute emails via the CRM tool using ExactTarget
Work closely with the sales team to measure local marketing campaigns and efforts to increase return on investment and demand data
Create and deploy all email campaigns as determined within strategic objectives
Analyse campaign results and develop comprehensive reports detailing all key email marketing metrics including delivery, opens, clicks, conversion, opt-out and revenue
Utilize previous experience with customer segmentation to analyse current customer groups and develop email strategies according to customer preferences/behaviour
Manage emails from content and metrics perspective to increase performance
Experience of third-party email or analytics tools such as Exact Target, DoubleClick
Experience of building creative and developing copy for emails and banners
An understanding of or experience in the specific market of Golf related products/ IT solutions

Email Marketing Manager Resume Examples & Samples

Develop, plan, and drive the Company’s email marketing program and schedule
Execute all email campaigns, including scheduling and proofing
Lead efforts to personalize and localize our communication strategy
Monitor, track, and report on all email marketing campaigns; analyze data on a daily and monthly basis, communicate findings to leadership
Lead and re-develop company’s Welcome Series and other lifecycle marketing initiatives
Lead and grow company’s triggered email campaigns, including abandoned cart, abandoned browse, etc
Work with cross-functional partners to create and implement workflow efficiencies
Define audience segments to support sending and list segmentation strategies
Maintain awareness of email marketing trends, technologies, and related laws
Bachelor’s degree in business, marketing, or related field preferred
A minimum of 4-6 years of experience in online marketing or project management
Must be process and results driven
Must possess very strong analytical and problem-solving skills
Ability to work in a fast-paced, deadline driven environment
Superior written and interpersonal communication skills required
Independent, self-starter, and creative decision-maker
Must be proficient in Microsoft Word and Excel
Some front-end web development knowledge (HTML, CSS) a plus

Email Marketing Manager, Lifecycle Marketing Resume Examples & Samples

Create and own an impactful strategic plan to drive increased engagement across channels, improve inbox placement and deliverability, and increase unique daily site and app visitors per member
Define contact strategy to optimize existing channels, build out nascent channels, and discover new channels to create a holistic messaging platform tailored to each member
Oversee flawless delivery of daily messages by working closely with Daily Email Manager to optimize daily email process and work with developers to gain speed and flexibility in set-up, deployment, analysis, reporting, and testing of daily messaging
Own the development of a global messaging platform as zulily grows international presence
Ability to thrive in a fast-paced, fluid environment and experience with thinking out of the box and identifying creative solutions
Bachelor’s degree required. MBA or technical work equivalent preferred

Associate Email Marketing Manager Resume Examples & Samples

Bachelor’s Degree with a concentration in Marketing or related field
2+ years of relevant work experience
Understanding of email fundamentals: HTML, email design best practices, CAN-SPAM, segmentation, email KPIs, etc
Strong analytical and problem-solving skill set
Exceptional QA ability and attention to detail

Email Marketing Manager Resume Examples & Samples

Email
Support Store customer acquisition and retention strategies via email
Serve as first point of contact with email service provider and other email specific vendors
Bachelor’s Degree required, major in business, management, marketing, or public relations preferred
2 years of experience operating an eCommerce email marketing program; additional eCommerce experience a plus
Significant working experience in CheetahMail or other enterprise email platform, working knowledge of Experian Marketing Suite a plus
Strong proficiency in Microsoft Office (vlookup, pivot tables)
Working comprehension of HTML fundamentals
Strong collaborator
Superb written and strong oral communication skills

Associate Email Marketing Manager Resume Examples & Samples

3+ years of experience in Email and Digital Marketing
Knowledge of key Email fundamentals
General understanding of Email Marketing and experience managing Email programs with levels of Email segmentation and personalization
Working knowledge of HTML, CSS and Adobe Creative Suite
Experience with analytical tools, such as Adobe / Omniture and Google Analytics
Microsoft Office/Suite proficient (Word, PowerPoint, Excel, Outlook, etc.)

Email Marketing Manager Resume Examples & Samples

Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities
Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources
Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels
Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results
Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports
Provides insights which facilitate the development of plans for partner promotion
Executes against partner marketing plans to deliver results that exceed defined objectives
Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives
Creates buyin from multiple constituents in a collaborative crossfunctional environment
Email experience strongly preferred
4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
Minimum 3 years’ experience in marketing to existing clients and/or internal database of potential clients
Position requires experience in the following areas

Email Marketing Manager Resume Examples & Samples

Deliver all assets required for campaign deployment, including but not limited to creative files, segmentation criteria, subject lines, linking sheets and deployment instructions to agency partners
Work with content, merchandising and design teams to ensure creative is delivered on deadline, supports brand and commercial needs, adheres to brand style guidelines, and leverages industry best practices
Identify opportunities to continually improve our targeting and segmentation capabilities to ensure the most relevant communication with the consumer, and partner with IT resources to execute these strategies
Implement and manage a testing program to deliver incremental wins and continually improve Reebok’s email program
Manage campaign reporting and analysis to ensure sales, traffic and brand KPIs are met
Manage development queue for campaign creation, program improvements and tool enhancements
Partner with IT support teams to resolve any technical issues impacting email performance
Expand marketing automation capabilities to aggressively scale high-ROI behavioral and remarketing programs
Stay up to date on the competitive landscape and trends in email marketing, and drive the Reebok program to be best in class
Mange relationships with third party vendors and tools that power our programs, including the exploration and piloting of new tools
Demonstrated strategic planning and project management skills; including the ability to manage several projects of varying complexity simultaneously
Strong understanding of direct-to-consumer business, eCommerce/Retail, competitive/business environment, and consumer behavior
Demonstrated ability to use data to uncover business opportunities and deliver incremental value
Strong collaborator with proven ability to partner and influence
Mastery of best practices and trends in email marketing
Strong analytical skills, with the ability to assemble and interpret data, and create summaries with business focused recommendations and insights
Must be a self-starter comfortable interacting with global partners to find solutions that improve our programs
An entrepreneurial attitude with a desire to continually improve how we communicate with our consumers via email, and to find creative means of growing our business through cutting edge technology partners
A Bachelors degree in business, communications, marketing or related field
Minimum of 4 years of email marketing experience in a retail environment or with an industry leader in email marketing and CRM best practices
Experience with A/B testing and dynamic content planning and deployment to drive increased sales and engagement
Experience organizing and architecting consumer journeys with multiple content streams and outcomes
Test planning, execution, and analysis experience required
Strategic understanding of non-email, direct response digital marketing channels
Basic HTML and Photoshop skills strongly preferred

Email Marketing Manager Resume Examples & Samples

5+ years experience supporting direct-to-customer digital marketing communications within a corporate or agency environment with a focus on email marketing
Strong understanding and knowledge of email best practices, innovation, and technologies
Proven experience working with industry tools and analytics packages including email, web analytics, CRM and marketing automation platforms
Demonstrated project leadership in digital marketing creative development, cross-functional planning, and campaign management
Has a knack for building the better mousetrap and finding ways to drive operational efficiency
Highly collaborative and has an affinity for building relationships across teams including business partners, external agencies, and vendors
Expertise in managing and prioritizing multiple projects and has great attention to detail
Team leadership
Bachelor’s degree or four years US military experience in a related MOS/C

Email Marketing Manager Resume Examples & Samples

You are a data-driven marketer responsible for all aspects of the email and push programs
Your day-to-day responsibilities include campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
3-4+ years hand-on experience building automated campaigns using any tools (Exact Target, Constant Contact, Blue Sail etc). Having experience with Responsys is a huge plus
Track record of data-driven decision making and ability to meet aggressive monthly growth targets
Extensive A/B testing experience
Basic HTML knowledge
Self-started who thrives in a fast-paced environment
Consumer facing email marketing experience
BA/BS in: Marketing, Business or related areas of study

Email Marketing Manager Resume Examples & Samples

Work in conjunction with marketing leadership to develop a successful strategic email marketing campaign calendar for both Frontgate and Grandin Road
Continue development of triggered and personalized email communications to increase demand and subscriber engagement
Conduct extensive A/B testing of email strategy, including delivery timing, creative layout, tailored offers, and frequency testing to develop best practices for ongoing email campaigns
Ensure brand consistency in image and voice in all email touch points
Communicate email plans and successes internally to ensure coordination across channels
5+ years of experience in E-Commerce with primary focus on email marketing campaigns to build direct to consumer sales
2+ years of management or leadership experience
Demonstrated success producing innovative and effective results from emails for a high volume, brand name consumer marketer
High energy leader who can work independently across levels and functions

Email Marketing Manager Resume Examples & Samples

Lead the planning process to define email campaigns and promotional calendar on a seasonal, weekly, and daily basis
Provide detailed creative brief direction for each email based upon promotion and product requirements while weaving in content that appropriately tells the seasonal story of the brand
Partner with marketing and ecommerce team to ensure promotions are set-up and tested, landing pages are active and merchandised, and other relevant digital assets are created and executed
Health of the email file; strategies and tactics to grow the active file, reduce opt-outs, and improve the performance of the key metrics (e.g. deliverability, open rates, CTR, conversion, AOV)
Ensure all trigger emails are current and relevant
Keep current with industry and competitor trends, technology advances, and customer performance that will lead to recommendations that will lift performance and optimize the program
Forecast revenue and ROI, report actual results, and give insights to the “why” and “what to do next”
Strategic thinker, analytical, with a creative eye that can combine all these traits
Solid understanding of e-mail performance metrics and financial analysis
4+ years hands-on experience managing email campaigns, deployment and deliverability through one of the major email service providers
Exceptional project management skills, and ability to work with vendor and cross-functional team to achieve results in a fast-paced environment
Strong writing skills, creative eye and outstanding attention to detail

Bluemix Email Marketing Manager Resume Examples & Samples

Proven email marketing skills
An understanding of cloud-based development platforms or application development
The ability to work collaboratively in a fast-paced environment
Minimum 3 years’ related prior experience with email marketing, preferably for a web-based product or for an email marketing service provider
Minimum of 1 year proven success in collaborating with cross-functional teams – senior leadership, creative groups and engineering teams
Solid project management skills
Knowledge of global email best practices
Meticulous attention to detail and accuracy, and can spot areas where efficiencies can be created
Good interpersonal, communication and problem solving skills
Experience with Unica or another marketing CRM (Silverpop, Marketo, Pardot, Cheetah Mail, etc)
Analytical and data-driven mindset; can identify key areas of opportunity and develop project plans to leverage such opportunities
A minimum of 2 years’ experience with A/B or multivariate testing
A minimum of 2 years’ experience with segmentation tracking and finding and delivering key insights

Email Marketing Manager Resume Examples & Samples

Devise strategy, planning developing and implementing specific email marketing projects, focusing on acquisition
Execute A/B and multivariate test strategies to increase engagement across retention marketing channels, including messaging, offers and templates
Develop, implement and manage new and existing e-mail communication programs
Manage the relationship with the email deployment agency and serve as Company’s expert in their use
Monitor latest trends in email marketing and integrate them into Company’s marketing plans where appropriate
Develop reports to analyze results and recommend changes to improve overall P&L
Spearhead email append process
3+ years experience in direct to consumer e-marketing
Knowledge of direct marketing principles with a strong analytic background
Hands on experience running A/B tests, monitoring email sends, bounce rates, reputation management, and conversion lifts
Strong understanding of email best practices, ESP best practices and mobile requirements
Experience working in the ecommerce, direct response and/or online marketing industries
Experience with database platforms and strong command of segmentation
Ability to multi-task with attention to detail in a fast paced environment
Bachelors degree required
Microsoft Office, especially Excel
Basic HTML coding required, including ability to troubleshoot HTML rendering issues
Proficiency in Adobe Dreamweaver

Email Marketing Manager Resume Examples & Samples

Create and deliver B2C email marketing communications that increase customer engagement and retention with the existing base
Proactive use of reporting, analysis and insight to develop and optimize email marketing campaigns (SEO)
Through A/B testing improve the performance of email marketing in terms of deliverability, click through rate, customer engagement and decreased unsubscribe rates
Work to develop greater personalisation, dynamic communications within all email marketing campaigns
To own the customer journey, identify ‘quick wins’ and implement campaigns that will actively drive retention and revenue
Dreamweaver and Photoshop knowledge
Experience with tools such as.: Site Catalyst, Adobe and Google Analytics, and ExactTarget
Experience with email render testing tools

Email Marketing Manager Resume Examples & Samples

BA/BS, or 2-5 years equivalent professional experience
Prior experience with email marketing and marketing automation technology, lead nurturing, and web analytics
Knowledgeable (preferably certified) in marketing automation tools such as Hubspot, Marketo, Eloqua, or Pardot
Must be able to keep up-to-date on industry trends and best practices
Ability to define, develop, execute, and maintain email marketing plans, and monitor deliverability metrics and implement tactics to maintain growth and user engagement
Familiarity with data-driven marketing for B2B and B2C
Highly analytical, and able to extract meaning from data through A/B testing and email optimization

Email Marketing Manager Resume Examples & Samples

5+ years of experience in E-commerce with primary focus on Email Marketing campaigns to build direct to Consumer Sales
Strong understanding of effective UX/IX tactics and their impact on Email Marketing to drive desired demand
Solid creative and problem solving skills
Exceptional analytical skills
Great interpersonal skills
Degree in Marketing or a related field

Email Marketing Manager Resume Examples & Samples

Seven to ten years experience in consumer marketing role, e-mail marketing preferred
Two to four years of management experience
Understanding of database marketing concepts a plus
Ability to perform job duties in a safe manner

Email Marketing Manager Resume Examples & Samples

Run the creation of marketing, promotional and transactional, shopper-driven, segment-based email strategies, with unique content inspired by event, customer profiles, behaviors and triggers, etc
Lead email marketing campaigns for new and existing customers from initial conversations to implementation through follow-up after delivery, including life cycle, acquisition to churn
Craft cross-channel customer campaigns that demonstrate email, call, sms, website and more
Work closely with marketing peers to ensure seamless implementation of new marketing initiatives (serving as liaison between Product and Marketing teams, and Creative and Development teams)

Email Marketing Manager Resume Examples & Samples

Responsible for the establishment, execution, documentation and management of strategic planning and day to day operation of email marketing, including the managerial responsibilities for email marketing team
Work cross-functionally with other marketing teams, sales department as well as engineering teams to deliver e-mail marketing strategy, developing detailed project specifications and providing end-to-end email marketing management
Comply with industry rules and regulations governing commercial email communication. (CAN-SPAM)
Consistently improve the performance of email marketing and identify the enhancement opportunities to maximize ROI. Evaluation index will include open rate, click-through-rate and conversion rate of commercial email as well as revenue growth driven by email marketing
Continuously analyzing and improving customer satisfaction with emails basing on improved knowledge and insight gained from the various web analytics tools as well as email marketing related vehicles presently in house (Omniture, Cheetahmail, Responsys and Google Analytics)
Enhance email marketing advancement by using remarketing tool to identify customer behavior pattern and improve customer lifecycle, customer retention and ongoing loyalty
Establish, execute and improve email marketing strategies for consistent email subscriber growth and new customer acquisition
Will supervise, mentor, guide and manage performance of email marketing team
Drive the collaboration within teams as well as with other department to ensure that all email messaging and offers are correctly presented to customers and all email related customer issues are efficiently solved
Must be able to work in a fast paced, dynamic environment with tight deadlines
Able to multitask and be detail oriented
Good organizational and time management skills
Strong analytical skills and passion for analyzing prospect market dynamics
Ability to be creative and imaginative and troubleshoot e-mail marketing infrastructure
Sitting for extended periods is common
Regular use of the telephone and company e-mail for company communication is essential
Good manual dexterity for the use of common office equipment such as computer terminals, copiers and FAX machines
No heavy lifting is expected

Senior Email Marketing Manager Resume Examples & Samples

Supervise, mentor, guide and manage performance of email marketing team
Work cross-functionally with other marketing teams, PM department as well as engineering teams to deliver e-mail marketing strategy, developing detailed project specifications and providing end-to-end email marketing management
Improve the performance of email marketing and identify the enhancement opportunities to maximize ROI. Evaluation index will include open rate, click-through-rate and conversion rate of all email programs as well as revenue growth driven by email marketing
Analyze and improve customer satisfaction with emails based on improved knowledge and insight gained from the various web analytics tools as well as in house (Omniture, Exact Target, Responsys and Google Analytics) email marketing related vehicles presently
Responsible for the establishment, execution, documentation and management of strategic planning of email marketing, to include setting up themes and seasonal calendar for all email marketing programs, monitoring and reporting on external email campaigns and managing and optimizing the design, content, targeting and messaging of email communications

Global Email Marketing Manager Resume Examples & Samples

Drive awareness and conversion strategy through a comprehensive email program for prospects, customers, community, and partner ecosystem
Work with program managers on developing and executing lead nurturing and drip campaigns
Leverage email marketing tools to develop nurture drip content strategies that maximize conversion rates and engagement
Manage creation and execution of email marketing campaigns that deliver against business goals
Establish and enforce the email campaign deployment cadence rules and restrictions
Manage dynamic email templates using HTML, Java Script and PHP within Marketo environment
Responsible for QA and end to end testing for email templates
Create data-driven, dynamic email campaigns and tests that deliver against ROI targets
Manage database segmentation by region, vertical, and other business parameters
Measure and optimize key metrics including CTR, open rates, incremental revenue lift, engagement and retention
Maintain high levels of marketable database data hygiene with fast-growing, high-volume lists
Manage all email testing and optimization initiatives
Ensure compliance with CAN-SPAM regulations across global regions
5 – 7 years online marketing-specific experience with a minimum 2 years demonstrated success in email marketing from concept to completion
Expert knowledge of Marketo and Salesforce environments
Demonstrated success in managing high volume integrated email marketing programs for B2B audiences
Experience with testing and optimization platforms like Litmus, DeliveryWatch, Optizmo, Responsys, and others
Results-driven with exceptional detail and knowledge of metrics, A/B testing, and ROI analysis
Self-starter with ability to thrive under pressure in a fast paced environment
Understanding and working knowledge of HTML, CSS, and JavaScript
Experience with Adobe CS tools to create compelling and effective email designs
Exceptional written and communication skills to write compelling and engaging copy
Localization experience preferred

Ubereats, Email Marketing Manager Resume Examples & Samples

Experience creating and sending large-scale email campaigns
Significant experience with email analytics, testing, and optimization
Ability to balance an intense attention to detail with swift execution
Strong knowledge of HTML / CSS
At Uber you’ll wear many hats, work on a huge variety of projects, and help define your role and Uber’s email marketing strategy as we continue to expand and innovate around the globe!

Email Marketing Manager Resume Examples & Samples

Very strong knowledge of HTML / CSS
3-5 years experience creating and launching email campaigns using a leading ESP such as ExactTarget, Responsys, CheetahMail, Campaign Monitor, or similar platform
Familiarity with CRM or some other form or database management
Experience with A/B testing
Bachelor’s degree or equivalent experience
A self-starting attitude—ready to seize opportunities to make an impact without needing to be told

Email Marketing Manager Resume Examples & Samples

Key Responsibilities
Four year degree from an accredited college (or equivalent experience) with a concentration in business or marketing
At least 3+ years email marketing experience, including strategy, implementation, analytics and reporting. Knowledge of best practices for email creative and templates, segmentation, dynamic content, testing methodologies

Email Marketing Manager Resume Examples & Samples

Own Email/CRM/Marketing Automation strategy, technology, optimization and analytics
Manage a team of one designer, one email coordinator and a data analyst, ensuring best email and design practices along with data hygiene are adhered to
Take operational responsibility for delivery of campaigns, ongoing A/B testing, tracking and analytics, funnel analysis, segmentation strategies and technology implementations
2-3 years of experience owning email & marketing automation strategy with real life examples of successful revenue growth and engagement growth at scale
5-7 years of experience working with enterprise and/or scalable cloud-based ESPs (Exact target, Responsys, Blueshift, Iterable, etc.)
Strong Understanding of Email Marketing Best Practices, International CAN-SPAM Laws, HTML and CSS
Basic Knowledge of Photoshop and Graphic Design Best Practices
Excellent Written and Verbal Communication Skills with Copywriting Experience a Plus
Strong Quantitative Skills to Analyze Data and Make Informed Decisions
Experience Creating Dashboards for Metrics Reporting
Skilled with creating PowerPoint or Keynote presentations to articulate campaign strategy and performance
SQL Experience a plus

Email Marketing Manager Resume Examples & Samples

Manage email campaigns and traffic related communications to all required stakeholders
Email production: creation, planning, scheduling, testing and updating of HTML emails
Target, execute and monitor email campaign launches and manage all email service providers
Optimize email programs through continual testing of creative, cadence, offers, targeting, etc
Monitor and negotiate work activities with internal and external partners in order to coordinate timely consistent delivery of email campaigns with focus on technical execution
Manage reporting on all email-marketing activities
Proactively identify opportunities to improve the effectiveness of email marketing programs or processes from in-depth knowledge of campaign management and email execution tools
Integrate data and metrics into our e-mail Marketing decision-making
Bachelor degree in a related field
2-3 years work experience in email marketing, preferable in entertainment or advertising
Solid knowledge of cross-browser and email environments (Firefox, IE, Chrome, etc.)
Extensive email deployment experience and understanding of QA processes
Familiarity with Adobe Photoshop preferred
Experience with ExactTarget/Sales Force Marketing Cloud or similar ESP
Knowledge of email best practices and deliverability
Experience managing projects across functional areas and departments
Ability to provide data-driven strategic recommendations
Events production/project management experience preferred
Multi-tasker who thrives under pressure
Extremely organized, with an eye for detail
Great interpersonal & leadership skills – must be resourceful!
Knowledge of Microsoft Word, Excel
Strong verbal and written skills / phone etiquette and communication skills
Must be motivated with an “Everything is possible” attitude
Must be an active problem solver, instilled with a sense of urgency for projects large and small

Email Marketing Manager Resume Examples & Samples

Lead cross-functional meetings with product, sales, marketing, and MIS teams to create and manage automated workflows and campaigns to support new lead generation and/or upsell/cross-sell opportunities within existing client base
Manage data and workflows across multiple instances of both Marketo and Salesforce.com for various product divisions within RealPage and Propertyware
Build, test and manage automated workflows within Marketo and Salesforce.com, including: digital lead tracking, lead scoring, email blasts, triggered nurture campaigns, sales tasks and notifications, campaign activities, reports and dashboards
Test and monitor ongoing workflows including: lead attribution, lead scoring, lead nurturing and sales alerts
Analyze lead behavior trends and adjust lead scoring models to accurately identify lead priorities across all sales teams
Analyze and update lead, contact and account data in both Marketo and Salesforce.com to improve outbound sales and marketing campaign efforts
Build KPI reports and dashboards in Salesforce.com - analyze and present the data in monthly executive leadership meetings

Email Marketing Manager Resume Examples & Samples

Manage end-to-end email campaigns, including planning, coordinating, targeting, set-up, testing, broadcasting, reporting and optimization
Develop and maintain a comprehensive email marketing test plan, launch tests, analyse and report test results and implement successes
Ensure all email communication is aligned to brand guidelines in terms of both creative and tone of voice
Track and analyse all email performance with weekly scorecards and provide recommendations based on customer trends and behaviour
Data manage to ensure appropriate data transfer processes, data overlays, data hygiene, opt-out compliance, contact management, and de-duping techniques to improve list quality and increase member spend consequentially
Champion continuous advancement of our email capabilities including targeting, personalization, & template development
Stay current with email best practices, strategies, and UK industry standards
Drive cross-team processes for effective, on-time delivery of email campaigns. This involves building strong internal relationships and coordinating across merchandising, marketing, design, customer care, development, analytics and international teams
Relevant experience in building direct to consumer email campaigns
Highly numerate with strong analytical capability (knowledge of SQL preferable) & a solid understanding of success metrics
Familiarity with HTML and demonstrated ability to learn technical systems and in-house tools rapidly
Strong commercial acumen
Ability to handle multiple projects / campaigns, drive for results, and meet tight deadlines
Strong creative thinker and attention to detail
Master's degree
Relevant experience in coordinating, targeting, set-up, testing, broadcasting, reporting and optimization of push notification campaigns

Email Marketing Manager Resume Examples & Samples

Own campaigns from end to end – manage targeting and segmentation, messaging, content and design, planning and execution as well as reporting on individual campaign results and bigger picture trends
Develop and maintain productive relationships with global internal teams such as Lifecycle Marketing, Data, BI, Traffic, Product and Engineering
Manage a continuous, meticulously planned and documented testing plan which delivers consistent channel growth and performance improvements against key metrics across a range of campaigns
Strong and resourceful problem-solver
Excellent written and presentation skills
Excellent organisational skills
Ability to problem-solve under pressure
Background in Email marketing
Background in strategic planning and execution of Email marketing campaigns
Experience of Push Notification Marketing

Senior Email Marketing Manager Retention Resume Examples & Samples

Manage the creation of retention focused marketing, promotional and transactional, shopper-driven, segment-based email strategies, with unique content driven by event, customer profiles, behaviors and triggers, etc
Own and execute a lifecycle marketing retention strategy to drive repeat sales, build loyalty, increase lifetime value and reduce churn by engaging customers with the most targeted, relevant, and helpful content at each stage of the customer lifecycle
Map and optimize the end-to-end customer journey: Work with internal teams to identify places in the customer journey where customers disengage, then develop strategies to pre-emptively identify, win back and retain those customers
Create cross-channel customer retention strategies and campaigns that leverage email, call, SMS, website and more
Drive continued optimization and evolution of our email marketing programs, including lifecycle trigger programs, transactional messaging and large scale campaigns
Partner with Analytics to perform customer analysis, segment customers into meaningful and actionable cohorts, conduct A/B and multivariate tests, track and analyze performance, and communicate out results
Use segmentation and behavioral data to personalize and optimize each customer’s online experience
Work closely with marketing peers to ensure seamless implementation of new marketing initiatives (serving as liaison between Product and Marketing teams, and Creative and Development teams, Operational and Development teams)
Provide creative direction that ensures proper messaging to our customers

Email Marketing Manager Resume Examples & Samples

5+ years of experience in E-Commerce with primary focus on Email Marketing Campaigns to build direct to consumer sales
Strong understanding of effective UX/IX tactics and their impact on email marketing to drive desired demand
Demonstrated success producing innovative and effective results from emails for a high volume, Brand Name Consumer Marketer
Solid analytical and creative problem solving skills

Email Marketing Manager Resume Examples & Samples

Develop and drive overall email marketing strategy. Develop short- and long-term channel roadmaps based on brand and channel strategy. Drive alignment with other marketing channels
Collaborate and advocate with key stakeholders across the organization both locally and globally for market, email, and Direct to Consumer needs. Drive alignment and synergies
Responsible for channel financial and performance targets. Collaborate across the organization to maximize channel performance and drive improvements
Manage relationships with key internal partners, including Global Digital Brand Commerce, Brand Activation, and Business Unit relationships. Serve as primary point of contact for email marketing channel
Collaborate with CRM, ecommerce and retail marketing on customer acquisition initiatives, email strategy, and targeting to ensure cross-channel alignment and optimal consumer experience
Manage email calendar and identify key opportunities to maximize revenue potential and align with brand objectives
Develop and oversee continuous email testing plans to improve KPIs
Collaborate with CRM/marketing analysts on email reporting and analysis. Leverage data to optimize future emails
Collaborate with Direct to Consumer merchandising team to activate on opportunities to drive product sell-through and achieve financial goals
Responsible for creating omni-channel email programs based on customer development and lifecycle campaign designs. Partner with local CRM, global CRM, and Brand marketing teams to understand and delivery against program briefs
Excellent, hands-on experience in email marketing across all platforms
Proven ability to develop innovative strategies and drive creativity while maintaining ROI
Demonstrated strong and effective project management skills, including ability to lead and direct outside resources
Strong brand understanding and ability to deliver a premium consumer experience
Creative and conceptual thinker able to develop innovative solutions to problems and leading-edge design. Brings an editorial experience and point-of-view
Forward thinking, innovative mind-set
Strong collaborator with proven ability to partner and influence. Ability to work with various teams, personalities, and disciplines around a common vision
Ability to manage multiple projects on various levels with different and converging timelines
Understands and embraces opportunities to work with a cross functional team
Excellent interpersonal and communication skills, including strong and flexible personality, to build relationships
People management experience preferred but not required
Minimum 3 years of email marketing or CRM experience including planning and execution, preferably with a sporting or consumer goods company or equivalent program management experience
Bachelor's degree plus a minimum 3 years related experience
Equivalent combination of education and/or experience may be substituted for degree

Email Marketing Manager Resume Examples & Samples

Own all aspects of email production
Creation, scheduling, and approval
Segmentation and audience building
Assess all email creative to ensure messages are compliant with our email content policies
Ensure the correct data and content exchange
Quality assurance/flawless execution to ensure that the creative, copy, and links are correct
Verify (sometimes manually append) appropriate tracking analytics' tags
Maintain email marketing calendar to ensure accurate and timely delivery
Write creative briefs for marketing emails
Partner with various teams to execute all of our email campaigns
Compile, track, and analyze email campaign metrics
Operate closely with team to execute correct email and homepage offers
Maintain awareness of email marketing trends, best practices, technologies, CAN-SPAM laws
Assist in new marketing projects/initiatives as necessary
Work with other departments to support marketing efforts
Provide information regarding email marketing initiatives
Fill ad-hoc requests on an ongoing basis
Report on subscriber list growth and health
3+ years online marketing experience with a strong operational focus
Experience developing and deploying emailing via third party service providers
Ability to create and adhere to firm promotion schedules
Knowledge/background of e-commerce, email marketing, and best practices
Strong working knowledge of HTML preferred
Good understanding of CAN-SPAM laws, a plus
Experience working with an ESP (Email Service Provider), a plus
Proficiency in Excel (including creating Pivot Tables/formulas), Word, and PowerPoint
Strong verbal and writing skills
Excellent time management skills with exceptional attention to detail
Desire and demonstrated ability to multi-task and meet tight deadlines
Self-motivated and energetic individual with a high level of initiative and thrives working a fast-paced, challenging digital environment
BA with strong academic record

Chicago Email Marketing Manager Resume Examples & Samples

CRM strategy expert
4+ years of experience in customer retention, including email/sms/digital campaign management, content strategy, analytics and optimization
Proven success driving, measuring and analyzing content marketing campaigns via email
Strong experience using ExactTarget is desired
Proficiency in HTML
SQL knowledge a plus, but not required
Excellent project management and communication skills

Email Marketing Manager Resume Examples & Samples

Emphasis on strategic planning and day-to-day management of Volcom email and SMS/MMS marketing programs, including message planning, ESP tool, coordinating and routing creative, advanced segmentation, journey building, drip campaigns, list hygiene, A/B testing, abandonment, optimization, scheduling, template setup, and weekly reporting. He/she will be expected to leverage current market insights and best practice to continually optimize and grow overall program
Manage day-to-day SMS/MMS marketing communication platform, including message planning and sends and commerce integration (order tracking, pre-sale invites, etc) . Work in collaboration with marketing and event teams to integrate SMS messaging into various brand initiatives and events
Plan and manage email/SMS messaging and content calendars. Plan all sends against promotions and merchandising efforts in collaboration with e-commerce, digital marketing, brand marketing, and Go-To-Market teams. Collaborate with lead digital designer and merchandiser to build email content themes and storytelling against seasonal trends and marketing campaigns
Own the end-to-end customer lifecycle, overseeing and developing various touchpoints within the customer journey – Reactivation, win back, cart abandonment, post-purchase, transactional, ratings and reviews, etc
Implement advanced segmentation strategy that encompasses various customer profiles and triggers based on prior purchase or engagement history (product interest, brand affinity, gender and sport segmentation)
Partner with Acquisition Manager to develop email and SMS database growth strategy. Provide support for website HTML acquisition forms, retail acquisition integration, etc
Test, optimize and manipulate responsive HTML email templates from design files (Photoshop document) to current industry best practices
Provide weekly reporting, analytics, and actionable insights to internal and executive teams
Provide thought leadership and assistance with vendor selection of global ESP tool
Ensure consistency and adherence to marketing communications and brand standards
Ensure all 3RD party relationships are maximized to full potential for Volcom
Manage ad hoc projects as they occur
Direct experience managing an enterprise email marketing program and hands-on skillset with ESP and SMS administrative tools
Strong analytical skills with hands on Google Analytics and proprietary ESP reporting tool experience
Ability to edit, manipulate, and troubleshoot HTML/CSS code
Bachelor's degree in marketing or business related field
3-5 years email marketing experience working in an e-commerce and/or retail organization

Email Marketing Manager Resume Examples & Samples

Lead, manage, and optimize email communications to drive customer acquisition and retention goals. This will include management of drip campaigns, course marketing messages, and email acquisition channels
Manage automated email campaigns end-to-end, including content, copy, production, testing, setup, and deployment utilizing our Email Service Provider, IBM SilverPop
Design, execute, and regularly analyze results of all email programs, campaigns, and A/B tests
Continually optimize for improvement of existing email programs while testing new ones, with a focus on customer acquisition, retention, and LTV
Design email campaigns based on customer segmentation and behavior data. Continually optimize email performance through testing relevant email levers
Identify opportunities to integrate new data/sources; partner with IT team to develop technical requirements for data integration when necessary
Explore and test new email acquisition channels to achieve customer database growth
Ensure deliverability of emails
Clearly and succinctly communicate results to key stakeholders
Stay current with email marketing best practices for content, design and strategy

Email Marketing Manager Resume Examples & Samples

Own campaigns from end to end - manage the daily set-up of one-time and automated email campaigns including creating and editing email templates, manage targeting and segmentation, scheduling, editing, and deployment to drive program adoption at scale. § Manage monthly email calendar to document and schedule all email communications
Optimize against key metrics including CTR, open rates, and advertisers registered
Manage a continuous, meticulously planned and documented testing plan to continually improve performance of the email channel
Monitor email performance of one-time and automated emails and make recommendations to grow the email marketing channel
Track email best practices, monitor industry trends, and make recommendations
Maintain high quality and accuracy of email templates and email lists
5+ years relevant work experience in creating, scheduling, testing, and executing one-time and automated email campaigns
Strong analytical and quantitative skills, ability to use data to develop and measure marketing campaigns
Experience working with email service providers such as ExactTarget, Pardot, Marketo, Vertical Response, etc
Ability to prioritize workload and meet deadlines in a fast-paced environment
Strong communication skills and attention to detail
Familiarity with Salesforce or other CRM systems
Experience with Photoshop, Illustrator, and Dreamweaver or similar software
Experience using SQL and similar queries to analyze data

Email Marketing Manager Resume Examples & Samples

Own campaigns from end to end - manage the daily set-up of one-time and automated email campaigns including creating and editing email templates, manage targeting and segmentation, scheduling, editing, and deployment to drive program adoption at scale
Manage monthly email calendar to document and schedule all email communications
Relevant work experience in creating, scheduling, testing, and executing one-time and automated email campaigns
Strong analytical and quantitative skills, ability to use data to develop and measure marketing campaigns. You must be very comfortable using data to make recommendations and drive decisions
Fluency in at least one of German, French, Italian or Spanish (the more the better)

Senior Email Marketing Manager Resume Examples & Samples

Oversee the global email marketing program for Tory Burch and Tory Sport (branding & promotional campaigns as well as triggered/automation program)
Drive revenue, subscriber growth and innovation in the email channel
Identify seasonal email messaging strategy and manage and plan email calendar in partnership with cross-functional teams (Creative, Buying, Site)
Partner closely with CRM to define audiences and build segmentation and engagement plans around key customer segments
Partner with CRM team to create and refine business rules to establish strategies for reaching our customers
Establish a testing roadmap and refine strategies based on results
Oversee the development of creative briefs and clearly communicate all seasonal email needs and strategies to the Creative Team
Attend Creative Review meetings to ensure final emails are approved by key stakeholders and delivered on time
Manage the relationship with our email service provider and prioritization of work
Oversee all quality assurance reviews and delivery testing to ensure the accuracy of email deployments, as well as campaign post-deployment to validate completion
Troubleshoot technical issues and consult with IT to implement solutions
Oversee global email reporting at both the campaign level and customer level and share out results to key stakeholders
Manage team of email marketing associates, who oversee the daily email campaign management
Manage the email marketing budget which entails forecasting monthly revenue goals & costs as well as management of approval and submission of invoices
Own POV on email acquisition goals and customer lifetime value, help grow our email database and maintain high engagement rates with the current subscribers
5+ years relevant professional experience in email marketing
3+ years experience and knowledge of the ExactTarget/Salesforce platform (or a similar email platform)
Experience with creating compelling messages for different customer segments
Experience creating business-imapcting segments and developing ongoing plans to manage each segment
Experience building and managing a team
Strong project management skills managing deadlines, calendars, creative and data needs
Strong organizational and time-management skills; ability to react to shifting priorities
Team player with the ability to build relationships to achieve team goals
Proficient in Excel
Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc

Email Marketing Manager Resume Examples & Samples

Manage the creation of all creative & content for a portfolio of email marketing campaigns
Lead scheduling of Email Marketing Calendar to determine upcoming emails and figure out opportunities
Act as the primary team representative to various internal “clients” who rely on email marketing to advance their business needs
Ideate independently of internal client direction to conceive of new email marketing campaigns whose creation is inspired by business judgment and understanding of past email performance
Continually optimize the content within the existing set of email marketing programs, improving some campaigns and abandoning others to yield the best collection of programs possible
Develop business rules and segmentation requirements using available customer data to construct the best possible email promotion and identify customer segments that merit differentiated communication
Work with internal service providers to ensure the creation of reports on key metrics including open, click, conversion, and profitability
Perform detailed email program analytics including campaign results, deliverability, open rates and other metrics
Remain current on email marketing best practices and incorporate into current and future programs
Provide strategic recommendations related to email marketing by analyzing competition, audience, industry data, and primary/secondary research
Make and implement recommendations for changes that will increase email effectiveness based on findings and drive decisions in content
Support the selection and implementation of new vendor solutions that enhance the customer relationship marketing function
5+ years of e-commerce or online marketing experience preferably direct marketing tactics
5+ years experience in direct/database marketing or customer relationship marketing program development and/or implementation
5+ years hands-on experience with ESP (Oracle/Responsys, CheetahMail, ExactTarget, Adobe Campaign) in a B-to-C environment
Extraordinary data evaluation skills with the ability to extract and interpret data from various sources to offer creative marketing and product solutions
Excellent analytical thinking, communication and project management skills
Exceptional personal computer skills in desktop productivity applications, most especially Microsoft Excel and advanced features of Microsoft Word
Bachelor's degree in Marketing or related field, or equivalent experience. Master’s degree preferred
HTML and SQL a plus

Email Marketing Manager Resume Examples & Samples

Work to get the right emails into the right inboxes at the right times. Work to drive open and click-through rates higher and higher
Grow our email list organically, not through bought or rented lists
Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends
Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers
Key metrics will include measuring open and click-through rates, and conversion rates to MQLs
Work to minimize unsubscribes while increasing the productivity of our email sends
Develop improved processes, A/B tests, and promotions that succeed through email

Email Marketing Manager Resume Examples & Samples

Grow adoption of this new business by raising awareness, acquiring customers, and increasing customer engagement and purchase frequency through email marketing
Manage and prioritize individual and team marketing tasks to ensure email campaigns are executed on time while also making progress on longer-term initiatives
Report on campaigns and constantly review metrics to determine what is working and what can be improved
Recommend new email initiatives to test, develop test plans, lead and execute test efforts, and report on results
Provide input to product and marketing managers to ensure their plans use best practices and data in ways that will be most effective and help achieve goals
5+ years’ experience in a related role with experience working on email marketing programs
Experience with tools (Excel Pivot Tables, Tableau)
SQL experience
Segmentation and Targeting experience

Email Marketing Manager Resume Examples & Samples

Creation, scheduling, and approval
Segmentation and audience building
Assess all email creative to ensure messages are compliant with our email content policies
2-4+ years email marketing experience with a strong operational focus
Experience working with Email Service Provider tools. Experience with Salesforce Marketing Cloud (formerly ExactTarget) a plus
Experience leveraging email program’s behavioral marketing capabilities
Strong working knowledge of HTML preferred
Strong working knowledge of SQL preferred
Good understanding of CAN-SPAM laws, a plus

Senior Email Marketing Manager Resume Examples & Samples

Determine and implement overarching strategy for email marketing, database marketing and text message marketing
Design database marketing campaigns that support messaging priorities and objectives for all SBD brands
Take into consideration on sale dates, audience, capacity, sales patterns, etc
Create a database marketing calendar of approved campaigns and ensure appropriate cadence and strategies of campaigns are well coordinated with other marketing efforts
Supervise Email Marketing Managers and Associates to ensure the timely and accurate production and execution of campaigns
In collaboration with the IT team and the Web Analytics Manager, develop a single-view of customer analytics framework to better track key KPIs
Create best practice KPIs and reporting documentation and meet regularly with brand teams to review campaign performance and make future campaign decisions
Analyze campaign results and translate data into recommendations and plans for enhancement and optimization
Manage customer database in collaboration with IT & vendor partners
Mine data set to fully capture new insights and opportunities
Design, develop and deploy pilot programs, conduct A/B and multivariate testing which supports the business learning needs and integrate findings into new campaigns
Bachelors degree required, along with 5-7 years of experience in marketing, communications, e-commerce, or e-business, and a proven track record of successfully developing direct marketing strategies and content
Excellent planning and project management competencies, strong analytical skills, the capacity to understand report metrics, and the ability to create plans, execute them, and achieve results
Proven success in strategy development, vendor management, negotiation, team leadership, innovation and experience in emerging technologies to complement traditional online acquisition programs and direct response programs
Production knowledge, including use of content management systems, publishing workflows, and approval cycles
Excellent interpersonal communications skills, written and verbal, and ability to develop and maintain positive business relationships
Proven experience in managing and leading a team
Knowledge of Salesforce, Listrak and preferred

Email Marketing Manager Resume Examples & Samples

5+ years email marketing experience
In depth understanding of marketing automation/CRM technology such as Salesforce Marketing Cloud or Exact Target
Strong technical email marketing aptitude including but not limited to HTML, CSS, and AMPscript
Passion for customer experience
Experience managing budgets, vendors, and projects

Email Marketing Manager Resume Examples & Samples

Help grow our email list organically, not through bought or rented lists
Creation of emails with designated brand templates
Perform on all aspects of the email deployment process from targeting/segmentation, data management, QA, content setup, launch and monitoring of email delivery
Guarantee legal compliance globally and deliverability
Segment lists based on behaviors like past email engagement, website interactions (content downloads, site page visits, etc.) and demographics
Setup and conduct A/B testing to optimize key metrics like CTR, Open Rates, and conversion
Develop, measure, and optimize our lead nurturing program
Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
Create and maintain an email marketing calendar with relevant metrics and ROI
Work with field marketing in EMEA and ANZ to manage all field-related emails for events, etc

Email Marketing Manager Resume Examples & Samples

The 58 employees are 12 different nationalities
Enjoy a free gym membership
Charity Bake Offs
Family BBQ at a local cricket club with bouncy castle for big and small children

Email Marketing Manager Resume Examples & Samples

Building and producing newsletters using HTML-editing software (Dreamweaver) and our custom CMS
Working with our content strategists to understand/predict reader engagement
Assisting in planning editorial email calendar
Creating new email optimization strategies and testing experiments
Working with acquisitions team in helping build subscriber growth
Copy-editing email decks and headlines; light fact-checking

Email Marketing Manager Resume Examples & Samples

Proven experience using and editing HTML
Proven experience working with email service providers such as ExactTarget, Pardot, Marketo, Vertical Response, etc
Fluency in Chinese language

Email Marketing Manager / Director Resume Examples & Samples

Drive strategy and execution of all email programs touching Houzz users
Work with Product and Brand marketers to develop communications that support lifecycle initiatives, product launches and feature adoption
Own the strategy for driving significant e-commerce sales through weekly emails
Create and execute A/B tests on an ongoing basis to improve email performance
Provide guidance on email best practices during email development
Work with growth team to develop drip campaigns that increase new user retention
Test new and advanced advertising platforms and features with the ability to define, measure and identify successful tests and scale these programs
Work closely with paid marketing team to create campaigns that re-engage and activate users acquired through paid channels
Leverage our strong and authentic brand and incredible wealth of content to execute on content marketing strategies
Minimum 4+ years of email marketing experience
Minimum 2+ years e-commerce experience
Expertise in data-driven marketing and customer segmentation. You prefer making decisions based on deep analysis and hate misleading/inaccurate data
Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws
Proven track record of creating campaigns that drive conversions and minimize churn
Experience executing email campaigns that are a key driver of sales
Great writing skills with a passion for great copy
Detail oriented and strong communicator
Advanced Excel skills required, SQL experience a plus
Bachelors or masters degree in a quantitative field a plus

Senior Email Marketing Manager Resume Examples & Samples

Manage the email calendar in partnership with cross-functional teams (Creative, Merchandising, CRM, etc.) to align with key online and offline marketing initiatives
Partner closely with the CRM Team to define audience segments and develop engagement strategies based on customer behavior
Establish an on-going testing roadmap (A/B & MVT) and optimize communication strategy based on results
Submit creative briefs that clearly outline objectives and strategic needs to Creative and Merchandising Teams
Attend Creative Review meetings to ensure final emails are approved by all stakeholders and are delivered on time
Manage the relationship with our agency and email service providers
Oversee all quality assurance testing to ensure the accuracy of email deployments as well as post-deployment validation
Deliver on-going competitive insights and analysis
Oversee email reporting at both the campaign and customer level
Manage the email marketing budget which includes tracking costs as well as approval and submission of invoices
Grow active email lists through email capture programs, in-store POS, content marketing, retargeting and social media strategies

Email Marketing Manager Resume Examples & Samples

Work closely with our Analytics team to identify opportunities to better educate our users about our products through email
Develop hypotheses on how email can be used to drive user behavior; experiments can be as tactical as button copy to as strategic as developing a new user onboarding campaign
Drive end-to-end execution of email campaigns, including creating the experimental framework, launching the campaign, and analyzing results
Communicate insights to management and cross-functional teams
Partner with conversion marketing, sales, performance marketing, and product marketing to build integrated campaigns

Email Marketing Manager Resume Examples & Samples

Create and implement HTML code and templates for email communications
Recommend and implement audience segmentation and use of dynamic content
Consult with team leaders across Mozilla to craft email marketing strategies and recommend scalable resource solutions for existing and new email programs
Implement roll-out of new email programs, train program leads on how to use our email platform tools for success, and support programs post launch with ongoing support and optimization recommendations
Measure the impact and success of Mozilla’s email programs through the monitoring of performance metrics (in collaboration with the Metrics team)
Collaborate with Growth, UX, Engagement Engineering, and Creative teams to find opportunities to improve sign-up or critical conversion metrics and test hypotheses

Email Marketing Manager Resume Examples & Samples

Plan and execute email campaigns - oversee and improve full process: creative development, segmentation and data processing, pre-deployment testing and QC, and back-end analysis and data development
Responsible for executing all production, development, tracking, and analysis for marketing emails
Enhance customer lifetime value by developing strategies that support segmentation, customer journeys and lifecycles
Manage segmentation list to provide efficiency and affinity
Create behavior based triggers using browsing behavior, RFM segmentation, and customer lifecycle events
Establish the email marketing calendar and communication touch points
Work with the site team to ensure a cohesive message and experience throughout the consumers path to purchase
Drive marketing messages on the site, including home page messaging and marketing landing pages
Utilize new and existing email technology to support marketing and communication strategy
Work with Information Technology and Business Intelligence teams to implement email strategies and analysis
Establish and monitor best practices for email design and data hygiene
Manage email coordinator for submission of requests and direction
Serve as a backup for coordinator for day to day deployment of emails
Drive marketing strategies and product development related to email technology
Perform A/B testing on multiple campaigns to continually improve campaign performance
Develop e-mail strategies to drive efficient open and click thru rates and measurable lift in customer engagement, retention and profitability
Collaborate with partners and other online and offline marketing channels on cross-channel opportunities
Provide standardized email channel KPIs on a weekly basis, and provide recommendations to Executives on opportunities to improve the email channel
5+ years of experience building direct to consumer email marketing
Proven track record of excellence in fast-moving marketing division/company
Ability to complete assignments within tight and often difficult deadlines
Experience understanding, building and interpreting email metrics
Ability to manage multiple partners, multitask and prioritize daily activities
Experience with Responsys, Exact Target or comparable enterprise platforms a plus
HTML skills a plus
JIRA experience a plus
Strong communication and presentation skills; external and internal collaboration
Strong computer/technical skills
Passion for e-commerce, technology, and the brand

Email Marketing Manager, Based Leeds Resume Examples & Samples

Management email marketing campaigns in line with global branding. Develops end-to-end email marketing solutions from design to delivery including managing a team to cover planning, set-up, testing, content, execution, reporting and optimisation
Integration with commercial, lifecycle and regional marketing to plan and execute email marketing plans to achieve delivery of sales targets across the email channel and associated campaigns. Promote best practice for email internally including education on when email is the most effective channel
Develop and promote dynamically populated and trigger based email campaigns and templates to maximise engagement and drive process efficiencies where possible
Cost budget management for the email marketing channel
Management of relationships with agency partners and service providers including contract negotiations
Ensure a full documented process with effective contingency plans is in place. Champion continuous advancement of our email features including targeting and personalisation and stay current with best practices, strategies and industry standards related to email. Ensure all communications and data collection are compliant with the Data Protection Act
Integration with marketing and web analytics to propose, track and optimise email ROI to enable intelligent data and customer driven decision making / activity prioritisation and continuous improvement. Provide email reporting dashboards and custom reports analysing campaign performance in order to provide actionable recommendations and deliver continuous improvements to our email programme
Collaboration with marketing operations in alignment of activity, workflow and processes and that the agreed email marketing plans and off plan email requests are developed, delivered, deployed and tracked effectively. In conjunction with marketing operations, management of business process change to optimise ways of working. Monitoring performance within creative services and taking corrective action and planning continuous improvement
Experienced end to end leader in email marketing
Broad depth of B2B marketing
Proven ability to lead a team to deliver results in a complex multi-channel marketing environment
Strategy creation and execution
Analytical and report minded to drive improved ROI
Knowledge of best practices for email creative and templates
Ability to learn technical systems and in-house tools quickly
Strong project management skills; experience coordinating cross-functional teams, delivering results and meeting tight deadlines
Proven experience in using third party email packages (including email delivery systems such as Exact Target)

Email Marketing Manager, Alexa Resume Examples & Samples

3 years of relevant work experience in consumer or audience marketing - preferably with experience in technology marketing
Proven track record of delivering marketing campaigns
Ability to conceptualize and execute projects, with strong bias for action and deliver results
Demonstrated ability to define and successfully deliver complex projects with superior ROI

Email Marketing Manager Resume Examples & Samples

Copywriting for email newsletters, social media, blog and video promos
Manage the acquisition, retention and engagement of email newsletters
Determine targeting, conduct A/B tests, monitor metrics and optimize engagement in support of Vevo’s email initiatives
Collaborate with the marketing team to define brand tone and voice
2-4-years experience in copywriting and email marketing
Minimum 1-2 years experience for an in-house team or agency
Proficiency in Microsoft Office and email service providers, ideally SendGrid
Working knowledge of HTML & CSS is necessary
Strong writing skills and understanding of music media landscape
Basic understanding of marketing, design and brand concepts
Experience writing for social media
Problem solving skills, great written and verbal communication chops, attention to detail, and the ability to work with a team are all essential!

Senior Email Marketing Manager Resume Examples & Samples

Lead, motivate and empower a team of high-performing digital marketing professionals to deliver best-in-class email campaigns and programmes. Managing the team’s workload and resources, and ensure execution process is followed, with effective contingency plans in place
Manage and lead on the implementation of the long-term email strategies with support from the team
Work with colleagues from the Digital streams on the planning, strategy and execution of digital and innovation projects included in the Direct Digital Marketing roadmap, including triggers, automation journeys and data capture projects
Act as business owner for an ESP migration project working closely with IT and business project team, including email design lead, on the successful migration of the email creation, audience and campaign management of all marketing emails to the new ESP. Project includes area such as data set-up and selection, IP address warm-up, campaign deployment, email creation, reporting
Manage and lead temporary project team in the delivery of the ESP migration and launch
Manage effective internal communication with stakeholders including Copy team, PM and Creative team (designer and developer), Data & Insight team,wider marketing, commercial and creative teams and the wider business
Champion continuous advancement of our email features including targeting, personalisation and automation and stay current with best practices, strategies and industry standards related to email as well as maintenance of a close relationship with Insight and data team to maximise the use of data logic
Work closely with other team leaders across {platforms}, {SEO} and {social media} to deliver a consistent, seamless experience for Burberry’s digital consumers regardless of the digital touch point

Senior Email Marketing Manager Resume Examples & Samples

Oversee execution of LCS email programs globally
Optimize our marketing automation and lead nurturing processes through email
Partner with Editorial and Design teams to ensure our emails are insight driven, on brand and disruptive. Ensure consistency and adherence to marketing communications and brand standards
Test and evolve the overall email contact strategy across the customer lifecycle
Work with Operations team to maximize the integrity and effectiveness of the database and in the development of automated, remarketing, and lifecycle programs

Email Marketing Manager Resume Examples & Samples

Build and constantly improve Young Living’s email marketing strategy, test plans and overall e-communications program development
Manage publications and email marketing calendars and content, along with external vendor relationships
Ensure that an outstanding member experience is integrated into all campaigns and pieces while remaining consistent with overall brand objectives
Oversee execution of email campaigns, including content coordination, email service provider set-up, testing, deployment, and reporting
Ensure all email marketing campaigns follow a quality assurance process to ensure accurate content and on-time campaign delivery
Support the success of the Young Living’s communications program by providing insight on best practices, program enhancements, introducing new ideas, and staying current on industry trends
Analyze and report on email campaign results and KPIs, highlighting successes, trends, and opportunities
Develop and maintain a formal process to share findings and recommendations with supervisor and other stakeholders
Manage subscriber database, including coordinating with IT to create and update lists, and segmenting data for targeted email campaigns
Monitor the competitive landscape, as well as member feedback, for ideal tactics and strategies and provide insight and recommendations to drive Young Living forward as a leader-in-class
Strong communication skills (both verbal and written)
Knowledge of key email fundamentals, including compliance, deliverability, complaint rates, etc
Strong understanding of email marketing, and experience managing email programs with high levels of email segmentation
The ability to formulate test plans and quickly report on findings
General understanding of HTML coding/email assets and the ability to troubleshoot with last-minute changes
Ability to proactively and productively interface with department members and multiple cross-functional partners
Excellent project management skills, with the ability to handle the planning and execution of multiple projects
Experience with web analytics tools
Exposure to databases and query tools
Strong analytical skills—must be organized, detail-oriented, a multi-tasker, and able to meet tight, daily deadlines
B.S. degree or higher in Marketing, Communications, or Business. 3+ years of related experience
MLM and/or franchise experience preferred
Computer Skills: Demonstrate expertise with email marketing and analytics programs. Demonstrate competency with Microsoft products, including Word, Excel, and Outlook

Email Marketing Manager Resume Examples & Samples

7+ years of managing email marketing E2E
B2C experience preferred, B2B okay
Humble, hardworking, honest, calm

Email Marketing Manager Resume Examples & Samples

Day to day execution of our email program, including; coding emails, creating segmentation lists, tagging links, scheduling emails, setting up tests, quality assurance
Set up of new automations and workflows, maintenance/QA of automations in place
Maintain content calendar and assist with quarterly planning
Leverage data to make us smarter and continue to optimize the program-this could be email performance, customer data
Produce weekly and monthly email KPI reporting for senior leadership team
2-4 years of experience working on a global email program
Intermidiate to advanced HTML/CSS skills
Working knowledge of SQL
Experiance working with an ESP, ExactTarget/Salesforce Marketing Cloud
Strong understanding of email best practices and CAN-SPAM compliance, as well as email compliance rules
Experiance working on a global email program
Strong analytical skills and ability to use data to optimize sucess
Strong communication and organizational skills and attention to detail
Ability to manage various projects at once in an ever-changing enviroment, while working well with cross functional teams
Passion for continuous improvement
Prior experience working on a retail ecommerce team
Experience with implementing mail/website personalization
Knowledge of Web Analytics tools such as Google Analytics
Advanced Excel proficiency (Vlookups, Macros, etc.)

Email Marketing Manager Resume Examples & Samples

Marketing and HTML experience
Proven reporting skills
Ability to analyze information
Proven statistical analysis abilities
General math skills
Data entry skills
Social media knowledge
Microsoft Office knowledge

Email Marketing Manager Resume Examples & Samples

Create, build, and manage various email marketing campaigns across all lines of business
Measure results, analyze, and optimize email marketing programs
Monitor templates across multiple email clients and devices to assure templates are always responsive
A/B test and share findings with key stakeholders
Monitor deliverability and automated data cleansing to maintain healthy database
Ensure all email campaigns comply with current email best practice in the industry
Remain on the cutting edge of CAN-SPAM requirements and be ready to consult with internal clients regarding their importance
Interpret data/reporting and use analysis to apply changes that increase efficiency of programs
Maintain and monitor nurture programs -- optimizing all aspects for best results
Work independently with critical thinking to troubleshoot/fix automated campaign

Email Marketing Manager Resume Examples & Samples

Develop and execute strategy to engage customers, drive conversions and achieve business goals
Develop and maintain an email segmentation strategy and deployment calendar, driven by customer insights and best practices
Monitor competitor landscape, evaluate email design, messaging, trends and best practice and proactively identify opportunities for improvement
Development of holistic email strategy across acquisition and retention, including trigger campaigns, program campaigns and ad-hoc emails
Generate and implement A/B testing and report recommendations to the marketing team and business stakeholders
Collaborate with internal teams, including designers, marketers, segmentation team and internal stakeholders to launch highly effective email campaigns on time
Management of one direct report
Keep up to date with email and privacy laws including CAN-SPAM
POSITION REQUIREMENTS
Experienced email marketer with minimum of 3-year experience
Strategic and metrics-driven analytical thinker, who enjoys making data-driven decisions. Ideally experienced with web analytics (e.g. Google Analytics, Omniture)
Outstanding communicator who is comfortable presenting at all levels, and can easily translate complex data-points into meaningful business recommendations to influence change across the business
Comfortable working independently and cross-functionally at all levels. A self-starter who can roll up their sleeves and get things done with little supervision
Experienced people manager who can mentor and inspire junior team members
Working knowledge of HTML and Photoshop advantageous
Knowledge of marketing automation systems required. Eloqua would be ideal
Bachelor’s degree in Marketing or related field
Outstanding project management, organizational skills, and attention to detail
At UBM plc, we invite you to be part of an organisation that is committed to building a diverse and inclusive culture and to being a responsible, sustainable business. UBM is proud to be an equal opportunity workplace and an affirmative action employer

Email Marketing Manager Resume Examples & Samples

Develop robust marketing plan to engage and connect with customers across segments of the Open Road newsletter lists
Work with the senior marketing, finance and analytics teams to establish and further develop newsletter performance benchmarks, summarize key insights, and recommend actions to improve newsletter performance. Top KPIs: revenue per user, average lifetime per user, open and click rate, etc
Perform analysis and reporting to inform effectiveness of messaging, events and campaigns on the product pipeline, customer engagement and retention
Provide input into larger global customer marketing strategy to improve capabilities around customer contact approaches, including targeting, segmentation and overall customer relationship management
Collaborate with Product team to define customer marketing plan and incorporate product marketing elements
Performance management of EBB via monitoring and improving open and click rates
Performance enhancement through testing of non-opener emails and measure results/effectiveness
Performance improvement by monitoring and reporting on dormant vs. other engagement buckets (list snapshots) – work with Acquisiton Team to identify opportunity for improvement
Maximization of ad revenue and affiliate revenue via testing new and additional ad units, and testing specific Amazon and non- Amazon options
Plan thematic emails, product emails as well as the production schedule of EBB with goal to maximize revenue for each deployment
Develop targeted newsletter delivery, matching product to audience
Review and assess quality (via Sailthru list snapshots) of members by source, and take appropriate action to improve where needed
Primary contact for Sailthru with responsibility for enhancing performance, targeting, set-up, production and building a strategic roadmap
3+ years’ experience working in CRM or digital operations with specific experience in newsletter or email marketing
Metrics minded with excellent data management and analytical skills
Experience with Sailthru or other CRM tool
Exposure to design and marketing development
Ability to thrive in a fast-paced and high energy environment
Proactive self-starter who can work both independently and with others
Excellent written and verbal communication skills and the ability to communicate with individual at all levels in the company and with various external business contacts
Proven success at building and maintaining relationship
Highly organized with the ability to work under pressure set priorities, handle multiple projects and meet tight deadlines
Proficient in MS Word, Excel and PowerPoint

Email Marketing Manager, VP Resume Examples & Samples

Develop and execute marketing email campaigns designed to drive deeper customer relationships and engagement
Develop and execute automated email campaigns and real-time messaging designed to align with stakeholder needs and requirements
Work closely and effectively with cross-functional teams to efficiently and effectively bring new programs to fruition
Collaborate with creative team on design, copy and email messaging; become a brand champion across all communications
Conduct analysis of email communications landscape, including industry competition and best practices; ideate and present opportunities for testing and learning
Ensure all programs have established reporting, KPIs and connection to business impact
Manage campaign calendar and communicate with internal stakeholders regarding timing, scope, and costs
Manage day-to-day vendor contact for matters related to email service provider
Oversee ongoing risk management, SLA adherence and vendor performance
5+ years of email marketing experience, preferably with testing and automation experience
Financial Services experience is preferred
Strong knowledge of at least one top-tier email service provider like Responsys/Oracle, Epsilon/Harmony or Exact Target/Salesforce
Working knowledge of HTML, real time messaging protocols and API calls required
Strong knowledge of mobile optimization and best practices
Be a champion for the customer experience
Experience with A/B, multivariate testing and test and learn strategies
Strong understanding of quantitative data analysis and an analytical mindset strongly preferred
Strong written and verbal communication, project management, and problem solving skills

Email Marketing Manager Resume Examples & Samples

Responsible for the configuration of dynamic components and scripting to deploy highly complex campaigns utilizing subscriber attributes, preferences and behavior
Perform email campaign performance analysis and regular reporting on testing outcomes
Work to enhance email marketing programs with feedback from internal and external resources
Manage and report on key metrics to demonstrate adoption rates and help refine future design efforts based on data

Email Marketing Manager Resume Examples & Samples

Manage advisor email program and coordinate centralized email campaigns
Collaborate with content marketing team to create monthly campaigns for advisor program
Lead quality control for all aspects of email communications including links, email and landing page content and subject lines
Create, format, and modify emails using HTML
Review and proof all emails to ensure clear communications and brand consistency
Provide campaign reporting on individual campaign and deployment success
Work with data teams to receive email list/file for advisor review and email opt-in invitations
Support all training efforts, especially as it pertains to onboarding new advisors
Maintain project status on advisor program rollout and ongoing campaign calendar
Contribute to the overall success of the email marketing program by staying on top of email marketing channel best practices, trends, innovative ideas
Work with Compliance to ensure all campaign content and disclosures are approved
Bachelor’s degree in marketing, communications or equivalent
2-5 years of email marketing experience, preferably using ExactTarget email platform
Knowledge of best practices in email design, email delivery and email customer engagement
Strong writing, proofreading and editing skills with a keen attention to detail
Ability to manage multiple projects in a fast-paced environment
A self-starter with minimal need for day-to-day direction
Excellent team player who can take work direction from multiple individuals
General working knowledge of HTML code is a plus
Familiarity with A/B testing methodologies
Exceptional proficiency in Microsoft Excel, Word & PowerPoint
Salesforce campaigns experience is a plus

Email Marketing Manager Resume Examples & Samples

Build email campaigns from start to finish, including HTML/CSS coding, copywriting, design sourcing, business approval and deployment
Launch, maintain, test and iterate on single and automated email campaigns to prospective members and current members
Identify, build, QA and monitor static and/or dynamic member list segments for the above
Provide technical support for on-the-ground teams in their daily outreach efforts
Collaborate with multiple cross-functional teams across the company to gather necessary components for creating and deploying email campaigns on deadline
Analyze email campaign results, report on key metrics and optimize future campaigns based on these learnings
3 - 5 years experience in email marketing with demonstrated success in managing direct response and integrated email marketing programs
Proficient in HTML and CSS specific to email, experience with Adobe Creative Suite and Excel a plus
Experience using a major email marketing platform (e.g. Pardot, ExactTarget, Mailchimp, Sailthru, Responsys, etc.) to QA/deploy emails, manage email lists, and export data for reporting
Proven track record in email quality assurance across all major email service providers, catching mistakes and inconsistencies before deployment
Analytical, creative, and organized with strong problem solving skills, attention to detail, communication skills, and time management abilities
Excellent writing skills with the ability to master the WeWork brand voice
4-year degree from a top institution

Associate Email Marketing Manager Resume Examples & Samples

Support the CRM Manager for strategy and execution for all emails at Nest
Manage timelines and deliverables for email campaigns, including hand-off of email assets for the localization, creative, and development teams
Oversee daily email operations and strategy
Coordinate with creative to ensure that emails are designed per the requirements & completed on time
Assist in review of email creative and tests prior to launch
Follow best practices to support enforcement of permission-based marketing, CAN/SPAM, privacy and deliverability regulations
Suggest improvements to email process and manage external vendors / service providers
Collaborate with cross-functional teams for stakeholder review of emails
Assist with email reporting, documentation and presentations
BA/BS degree preferred with a strong academic record or equivalent practical experience
1- 2 years of email marketing experience
Fast paced, good communicator, problem solver, self-starter, analytical
Agency background in managing email creative projects
Experience in managing and executing email programs
Strong attention to detail and quality assurance
Ability to learn quickly and adapt to changing situations and priorities
Effective project management and ability to juggle multiple projects
Salesforce Marketing Cloud and Google Analytics experience is a plus
Knowledge of industry email marketing, CAN-SPAM and EU Opt-in Directive, and best practices

Ecomm Email Marketing Manager Resume Examples & Samples

Lead cross functional strategy, development and deployment of all email campaigns (promotional, transactional, and automated) with branding, creative, copywriting, web design, development/IT and analytics
Lead the strategy, development and execution of our push marketing program and any future direct to consumer digital marketing programs
Plan and manage the contact strategy, segmentation/targeting, ongoing testing and content & creative optimization for all campaigns to support business goals and strategies. Consistently introduce strategies to drive incremental business.·
Perform analysis and report results at a consistent cadence (weekly, monthly and quarterly) across all email campaign programs to make informed decisions regarding strategies and programs
Understand key competitors and industry best practices and utilize that information to improve and enhance CSC campaigns
Manage the creative briefing process and work closely with the Creative team on the scheduling and development of email
Work closely with the Brand marketing teams to align email marketing strategies and initiatives with the master marketing calendar
Manage contract and continual communication and optimization with email service provider
Support Retail group with dedicated event and store promotional emails

100

Email Marketing Manager, Gap Online Resume Examples & Samples

Passion for Gap and the retail/fashion industry and a track record of being customer focused
Ability to work in fast-paced environment, deal with ambiguity, and prioritize multiple projects
History of creating effective cross-functional partnerships
Experience interpreting key metrics to inform marketing strategies
Strategic thinking & solid analytical skills
Strong written and verbal communication skills especially the ability to glean insights and tell a story from the data
3-5 years of marketing, CEM/CRM, or email vendor experience
1+ year experience managing others
Omniture experience (optional)

101

Email Marketing Manager Resume Examples & Samples

Executing day-to-day operational tasks to support daily email schedule
Utilizing our Email Service Provider’s marketing platform to build, test and deploy email campaigns
Setting up A/B tests (subject line, creative, copy, etc.) on a regular basis
Creating automated, personalized campaigns to drive engagement
Updating automated and transactional campaigns seasonally
Testing and QAing email campaigns to ensure quality
Monitoring deliverability and following up on resulting issues
Maintaining reports; compiling email data and lessons learned
Must be comfortable independently evaluating a situation, exercising judgment and discretion, and independently making a decision on matters of significance (Exempt positions only)
The individual identifies and resolves problems in a timely manner and gathers and analyzes information skillfully
Position requires high level of responsibility regarding confidential information; must maintain confidentiality at all times

102

Email Marketing Manager Resume Examples & Samples

Ongoing support of the email calendar and daily deployments including strategy guidance, attending/hosting campaign meetings, reviewing and routing creative, campaign project management, preview/audit testing, documenting and archiving status and final deployments
Executing and enhancing an email strategy that exceeds business expectations
Share email best practices with RPS and bank-wide constituents as a Subject Matter Expert in the email channel
Initial and ongoing training of RPS employees on the RPS Email Process (upkeep and expansion of process, forms and training documents)
Measuring and reporting effectiveness of campaigns, expanding depth of reporting to integrate with all digital channels
Represent the Email Marketing team on bank-wide or RPS-wide projects that contain an email component and lead all development corresponding with the email channel
Continually looking for new opportunities to automate programs
Lead email project work with a specific RPS line of business (email database management and growth, process improvements, additional mailing instance development, etc.)
Four or more years of digital marketing experience
Two or more years of vendor management experience
Strong verbal and written skills with the ability to influence
Eight to ten years of experience in marketing or related field
Three or more years of management experience
Strong project and channel management skills with great attention to detail
Thorough knowledge of interactive marketing and the email channel including targeting, messaging, creative, subject lines, testing, CAN-SPAM, deliverability and email performance metrics
Experience setting up automated, triggered email campaigns (creative, data, operational, technical)
Hands-on knowledge of highly dynamic, data-driven email templates
Proven track record with a medium to large scale Email Service Provider
Knowledge of large scale web analytics platform
Basic to Intermediate knowledge of HTML
Excellent verbal, written and communication skills including training and process enforcement along with relationship building
Ability to thrive under stress – email activity occurs hourly with daily deliverables and is a fast-paced environment
Strong financial and competitive analysis and computer skills
Demonstrated leadership and interpersonal skills
Strong decision-making, organizational and problem-solving skills
Recent experience with credit card and/or financial services marketing
Knowledge of trends in digital communication

103

Email Marketing Manager Resume Examples & Samples

Develop and execute an overall email marketing strategy (acquisition, engagement and retention)
Create and deploy customer segmentation and cohort-specific targeting strategy
Oversee email campaign execution, including creative briefs, list management, campaign set up, implementation, execution and analysis
Execute A/B testing of emails, landing pages, audiences, and creative including implementation, analysis and strategy recommendations
Manage campaign creation, analysis and optimization of direct marketing campaigns including Facebook, Adwords, Bing and Yahoo platforms
Manage relationship with our email service provider and advertising partners, including contract negotiation and invoice management
Partner with engineering to build landing pages, workflows and other projects, plus troubleshoot issues
Provide analytics support for recurring reporting and adhoc analysis

104

Email Marketing Manager Resume Examples & Samples

Meet our Support Center objectives which include… “If you are not serving the Guest, serve someone who is” and “consistently deliver an awesome family friendly experience so that every guest leaves happy.”
Bachelor’s degree in Marketing or related discipline
4 years of experience in marketing and 2 years’ experience managing email or CRM programs
Experience in Salesforce Marketing Cloud or similar system
Advanced knowledge developing CRM marketing strategies
Experience in loyalty rewards program is preferred
Knowledge in leveraging customer data, technology, and marketing strategy for campaign planning and execution
General understanding of HTML, Photoshop and SQL queries is preferred
Firm understanding of anti-spam regulations in the US and Canada
Skills in in budget planning and financial forecasting relating to marketing strategies and programs
Demonstrated ability to interpret consumer trends and research and implement relevant and actionable CRM marketing programs
Strong project management and problem-solving skills required
Collaborative, positive, “service-oriented” attitude with excellent communication skills
Ability to thrive in a fast-paced environment
Must embrace team spirit

105

Global Email Marketing Manager Resume Examples & Samples

Send best in class emails; live and breathe the end user recipient experience of Palo Alto Networks emails
Manage the end-to-end process of email creation, execution, and reporting, including but not limited to working with business stakeholders, creating lists, creating/updating email HTMLs, QA of emails and landing pages, creating simple and complex workflows (including AB testing), sending proofs and final emails, ensuring accurate attribution/tracking, and delivering systematic reporting
Translate data into actionable information and ideas
Work with the Senior Manager, Global Email Marketing on the development of new processes and procedures to ensure email quality, successful delivery, and click-ability
Be an operational subject matter expert of our Email Sending Platform; train internal users on email concepts, metrics, and best practices
Own and coordinate a global Demand Generation email calendar and campaign tracker; routinely socialize upcoming sends and historical results
Work with regional Email Marketing Managers to increase email engagement, and market systematically to all marketable email addresses in our database while maintaining our IP reputation

106

Email Marketing Manager Resume Examples & Samples

Optimize life-cycle and drip campaigns for existing email marketing programs to maximize revenue and increase CLV
Develop and enhance email marketing campaigns including planning, producing, segmenting, testing, deployment, reporting and optimization
Assist the campaigns and marketing teams on acquisition initiatives to grow the consumer database with a focus on successfully on-boarding new subscribers
Analyze reporting metrics and data from other analytical tools to make continual improvements to engagement and conversion rates
Communicate performance and conversion metrics to key stakeholders on a regular basis
Leverage consumer database to identify and target consumer segments for specialized communications
Coordinate with web and social marketing teams to foster effective cross-channel marketing efforts
Ensure that Penguin Random House newsletters meet legal requirements for consumer email communications
Monitor industry trends and introduce new tools and ideas to increase performance and engagement
Provide training, technical support, and best practices information to divisional marketers in using the email system
At least 5 years’ experience in digital marketing with a primary focus on email marketing; experience with managing automated email campaigns a plus
Experience working with CRM systems and databases; SQL experience a plus
Experience working with ESPs, knowledge of Experian Marketing Platform a plus
Understanding of all aspects of newsletter production including working knowledge of HTML and CSS coding, as well as design and deliverability issues across ISPs
Experience with web analytics and other reporting tools with the ability to effectively communicate performance metrics to key stakeholders
Ability to manage multiple concurrent projects under tight deadlines
Strong project management, Excel, and communication skills
Excellent written English, including spelling and grammar. Strong proofreading skills and high quality standards
Enthusiasm about books and meeting the needs of readers

107

Associate Email Marketing Manager Resume Examples & Samples

Develop and implement direct marketing strategies for PB.com that support all channels and meet brand objectives. Identify and evaluate new business opportunities; develop short and long-term business plans
Work in cross-functional teams -- Merchants, Inventory, Finance, Creative, CRM - to manage the email direct marketing business and achieve DTC business goals and financial plans
Identify trends and analyze marketing programs - direct response mailings, external prospecting, customer behavior, and purchase patterns
Keep abreast of market and consumer trends
Manage various brand initiatives -- weekly promotions, new product launches, new store openings, New Mover program, Registry Marketing, and customer acquisition efforts
Manage, develop, and evaluate staff
Manage the creative process to develop assets for all email direct marketing campaigns, including copy and image selection; ensure creative is on-brand, seasonally relevant and compelling; optimize and test whenever possible
Implement seasonal updates and ensure marketing initiatives are consistent with web site, catalog, and store merchandising strategies
Manage promotional calendar and timely execution of weekly promotions
5+ years eCommerce Merchandising and/or Marketing experience; Direct marketing and/or CRM marketing preferred
Retail/specialty retail experience preferred
Strategic and analytical thinker; ability to evaluate alternatives and develop effective solutions
Ability to build effective relationships within team & with cross functional partners & vendors
Ability to lead and develop a successful team
Ability to prioritize and work on multiple projects in a deadline driven environment; able to deal with ambiguity in a fast-paced business
Proficient in Microsoft systems

108

Email Marketing Manager Resume Examples & Samples

Focus on initiatives that are related to LX’s outbound communication with our existing customers using database marketing capabilities
Collaboration cross-functionally with the retail, loyalty, and Global Marketing teams to identify and implement new campaigns and programs
Define and prioritize strategic and tactical elements of LX’s email campaigns, including setting creative direction, campaign objectives, messaging, and potential templates

109

Email Marketing Manager Resume Examples & Samples

Responsible for all facets of LightStream’s CRM strategy and execution, including email marketing, creative management, segmentation strategy, loyalty programs and transactional customer experience
Create customer experience mapping and develop customer segment communication strategies that drive customer acquisition, retention, and loyalty
Drive significant improvements in conversion through testing and optimization
Work cross-functionally with management, operations, IT and marketing to execute programs with precision and success
Act as subject matter expert and provide support to various internal “clients” who rely on email marketing to advance their business needs
Develop business logic and segmentation strategy using available customer data to construct the best possible email promotion and identify customer segments that merit differentiated communication
Perform detailed email program analytics including campaign results, deliverability, open rates and other metrics; work with the analytics and database teams as needed for reporting and analytical support
Drive the implementation of new vendor solutions that enhance the customer relationship marketing function by supporting requirements development and project execution
5+ years of online marketing experience leveraging direct marketing strategies
3+ years of experience in direct/database marketing or customer relationship marketing program development and/or implementation
2+ years of hands-on experience with an ESP (Oracle/Responsys, CheetahMail, ExactTarget, Adobe Campaign) in a B-to-C environment
Highly proficient analytical skills with the ability to extract and interpret data from various sources
Passion for customer relationship management and a keen focus on customer experience
The energy and drive to build a brand new program from the ground up, drive its growth, and improve it
Solid project management skills with the ability to manage multiple tasks involving internal and external partners

110

Email Marketing Manager Resume Examples & Samples

Manage all email marketing initiatives at Zenefits to drive company growth
Work closely with Zenefits’ Product Marketing, Content, Events, Sales, Communications, and Customer Engagement teams to build campaign strategy and execute sends
Manage schedule of all email deployments to optimize user response and evenly distribute daily/weekly email volume
Setup and deploy complex programs within Marketo (automated and single-batch) to engage new prospects and existing customers
Build and actively manage email send lists
Continuously conduct A/B tests and analyze results to garner insights and optimize future email campaigns
Improve structures and process to help scale email marketing at Zenefits
Ensure emails are optimized for both web and mobile

111

Email Marketing Manager Resume Examples & Samples

We love our educated team players, but if you’ve got what it takes come wow us!
We’d like about 3-5 years of email marketing experience
Identify and interpret campaign metrics to improve future campaign performance
Ability to fully develop and execute complex automated campaigns is your kind of a party
Technical understanding of HTML and CSS doesn’t hurt to know in this kind of a role
Knowledge of deliverability best practices and Google Analytics is double the excitement for you
Outstanding ability to think creatively, strategically, and troubleshoot problems as they arise
If you know SQL – that’s awesome! If not, it’s cool but have a willingness to learn it
You know email MAP systems (like Eloqua) and Excel…like the back of your hand

112

Email Marketing Manager Resume Examples & Samples

Analyze CRM data to help develop customer personas and segments
Build out lifecycle-focused (email) strategies for both acquisition and retention campaigns, across multiple campaigns, countries, and eCommerce businesses
Work closely with Engineering, Data, and Marketing teams to integrate media, email, and analytics systems with customer data, to deploy advanced segmentation, targeting, and automation processes (e.g. API integration, list segment, etc.)
Assess, evaluate, and troubleshoot email-marketing tools
Define, track, and report KPIs and their connection to the overall business success

113

Email Marketing Manager Resume Examples & Samples

Manage daily operations of the email marketing channel – marketing calendar, creative design, execution and deployment of email campaigns, A/B testing and measurement
Build and Manage complex CRM programs in Responsys for our existing customer base
Collaborate with the Design team to determine content strategy, lead copywriting process, ensure brand guidelines are followed in emails
Regularly report email performance, use data to continuously test, measure and optimize the email marketing program
Partner and collaborate cross-functionally with marketing, product marketing, customer success, and Analytics teams
Automate nurture programs, ensure end-to-end tracking and proper measurement

114

Email Marketing Manager Resume Examples & Samples

Being responsible for the end-to-end production and deployment of emails. (including planning, targeting, segmentation, set-up, HTML coding, rendering testing, deployment and campaign reporting)
Managing existing trigger programs (upsells, win-back, retention, and lead nurturing) and building additional programs to support customer lifecycle management and new subscription business
Executing initiatives that grow the Pimsleur database through lead generation and co-registration and engage, retain, and develop a relationship with consumers
Overseeing QA and A/B testing for email creative, subject lines, date/time, list segments, etc
Familiarity with Adobe Photoshop and/or Sketch
Bilingual in English and Spanish a plus * Past content marketing experience desirable

115

Email Marketing Manager Resume Examples & Samples

Develop and lead the execution of highly targeted B2B email marketing programs that drive continual improvement in lead conversions
Design highly targeted, multi-touch email drip campaigns based on multiple segmentation criteria, including industry, business size, personas, pain points and funnel position
Track, optimize and report on key performance indicators, including open rate, CTR, and attributed revenue
Lead ongoing testing and optimization programs including incorporating insights from campaign analysis
Ensure email communication compliance
Conduct rigorous quality assurance testing on emails prior to deployment
Partner and collaborate cross-functionally with marketing, product, sales, customer success, and BI teams to align on campaign requirements, key objectives, and success metrics

116

Senior Email Marketing Manager Resume Examples & Samples

Participates in developing and improving company email marketing strategies to increase revenues and sales
Coordinates email marketing activities across the company to meet deadlines and optimize customer experiences
Facilitates the content process from multiple contributors to ensure timely collection
Manages multiple email marketing campaigns to meet strategic goals
Collaborates with interactive designers to effectively produce email marketing collateral
Prepares files through the email service provider for timely and effectively delivery
Conducts tests to ensure successful rendering of mailers in all browsers and email clients
Remains current with landscapes, market trends, industry innovations, and best practices to obtain competitive edge
Maintains awareness of integration opportunities through web, mobile, SMS, and social media sites
Collaborates with internal customers to timely and effectively resolve email delivery and other issues, meet deadlines, and ensure best practice
Tests emails, maximizes inbox delivery, minimizes unsubscribe rates, and monitors bounce rates
Identifies and adheres to with CAN-SPAM and related regulations for proper compliance
Determines and enforces email polices to ensure compliance
Collaborates with writers, when needed
Complies with company policies and procedures
Performs other duties as needed
Bachelors degree in Business, E-Commerce, Marketing, or related field
Five years of experience in email marketing disciplines and processes, email campaigns with major brands, email content and filtering, and/or project management
Two years of experience in e-commerce
Or combination of equivalent experience, education, and training
Proficient use of MS Office Products in a MAC environment
Above moderate to high levels of English reading, writing, and speaking; active listening, critical thinking; monitoring; coordination; persuasion; instructing; problem solving; analysis; troubleshooting; judgment; originality; and leadership

117

Technical Email Marketing Manager Resume Examples & Samples

Work cross-functionally with our product, engineering, data science and brand teams to build robust, automated email and engagement campaigns using ExactTarget Journey Builder
Define and execute a strategy to get people hooked on Lyft, leveraging growth psychology and best practices
Design and develop growth programs to improve activation, retention, loyalty and winback
Develop scalable, automated engagement programs using ExactTarget / Appboy, leveraging email, push notifications and in-app messaging
Continuously analyze, scrutinize, and test hundreds of hypotheses to drive results including target segmentation and A/B creative testing
Own email and automation QA from design rendering to email functionality and lifecycle program functionality
3+ years in growth function and working with marketing automation tools at a high-growth company
Strong experience with HTML for email production, marketing automation tools (ExactTarget and/or Appboy a plus)
Demonstrated track record in growth experimentation and funnel optimization
Experience with email, push notifications, and/or in-app marketing, with a laser focus on conversion
SQL/R/Javascript/Python experience a plus
Strong oral and written communication skills; extremely attentive to detail

118

Email Marketing Manager Resume Examples & Samples

Develop and execute email communication strategy, along with A/B testing
Manage email design, delivery, member data and legal requirements
Create end to end business processes for all types of email including domestic and international
3+ years Exact Target experience with intermediate to expert level knowledge
3+ years of experience in developing email marketing campaigns and running them from start to finish
Email expertise and adoption of technical tools such as Dreamweaver, PhotoshopLitmus, etc
Expert in CAN-SPAM and other Legal policies related to email communications
Copywriting and editing skills
Develop KPIs and track projects against these

119

Email Marketing Manager Resume Examples & Samples

 Previous management experience preferred
 Exceptional analytical ability with proven track record of data-driven success
 Strong communication and organizational skills; extremely detail oriented
 Highly proficient in MS Excel & PowerPoint
 Self-starter, ability to work and lead in a fast-paced, dynamic environment
 Bachelor’s degree in Marketing or a related field
 Occasional ability to work outside normal business hours due to nature E-Commerce business

120

Email Marketing Manager Resume Examples & Samples

Responsible for managing the strategy, development and execution of email marketing and automated campaigns throughout the customer lifecycle using best practices in marketing automation and lead nurture
Collaborate with cross-functional teams to gather requirements, translate business needs into technical execution, receive feedback and present results for email campaigns
Hands-on development and execution of marketing emails and nurture campaigns including campaign flow, email design/development, testing, tracking, etc
Design and develop mobile-responsive html email templates for marketing and sales
Drive and manage email process: content, messaging, segmentation, testing and reporting for maximum revenue and profitability
Analyze and report on campaign metrics to ensure campaigns are meeting KPIs, retention, and revenue goals
Optimize email campaign performance through testing, lifecycle management, personalization and dynamic content management
Stay abreast of changes in the online/email marketing environment, evaluate emerging technologies and provide innovative recommendations for adoption where appropriate
Support fellow marketing team members with overflow support when needed

121

Senior Email Marketing Manager Resume Examples & Samples

Email marketer with 7+ years’ experience in b2b and b2c marketing
Email marketer with blend of strategic, executional, creative and analytical skills
Passion and ability to iterate quickly on learnings, insights and strategy development and turn those into actionable email marketing campaigns and plans
Curiosity and energy for digging into campaigns, finding data sources, mapping processes, leveraging technology and collaborating with cross-functional team members to execute campaigns
Experience setting up campaigns in Marketing Automation Systems (e.g. Eloqua, Marketo) and/or ESP (e.g. Responsys, Exact Target, Kahuna)
Experience setting up, executing and measuring life-cycle email campaigns
Ability to create cross-channel contact strategies with a lens toward email and mobile commnications
Comfortable in a fast-paced environment
Strong prioritization and time management skills, and the ability to manage multiple complex projects & priorities
Effective at leading prioritization discussions
Solutions oriented mind-set
Passionate about creating best in class customer experience through email marketing
Provide recommendations based on learnings, data and insights
Strong analytical and problem solving skills to understand campaign performance (ROI analysis and recommendations)
Ability to work independently and cross-functionally in highly matrixed organization

122

Email Marketing Manager Resume Examples & Samples

Email strategy and planning: based on reportable metrics and constant analysis, this role is the business owner of the email channel. He or she must use historical data in concert with customer segmentation, creative best practices, and continuous testing methodologies to ensure the best possible outcome of Pier 1's email marketing channel
Team management, both internal and external: this role must oversee internal employees as well as third-party vendors, managing a budget to produce an ever-growing volume of emails with increasing efficiency. From creative production to coding to project management to segmentation to deployment, the Manager must work to continually improve the process and the output of its many participants
Integration with customer database: coordination between Pier 1's email database and its customer database (housed within Adobe) is essential to the success of the business. Ensuring seamless communication between the two platforms and assimilating their output into email strategy is a considerable focus in the role
Owning vendor relationship. Pier 1 seeks for all its partnerships to be strategic, especially that with its email vendor. This role is responsible for challenging our partner and deriving benefit from their resources, as well as complete ownership of a change in relationship should one become necessary
Evolving the program. This role is responsible for forming a vision of all email execution and performance over the next 12, 24, 36 months and beyond. A knowledge of what technologies are currently and will be available, how they can help Pier 1, and how the email program will change in a rapidly changing landscape to grow and flourish, maintaining and even improving its standing as a highly effective and profitable channel
5+ years of email and digital marketing experience
Understanding of customer databases preferred
Responsys or other ESP software experience required
Hands-on experience running A/B tests, monitoring e-mail sends, bounce rates, reputation management, conversion lifts. Experience working with campaign management tools a plus
Analytical ability and subsequent implementation based on results a must
Experience managing and developing a team

123

Email Marketing Manager Resume Examples & Samples

Project manage all email deliverables and executing day-to-day operational tasks to support daily email schedule
Development of email calendar and strategy
Ideation around email marketing campaigns leveraging merchandising and marketing input
Utilize ESP to build, test and deploy email campaigns
Setting up A/B subject line, creative and copy tests on a regular basis
Optimizing email for desktop and mobile platforms; mobile optimization experience a plus
Build, maintain and optimize triggered lifecycle campaigns
Create segmentation strategy based on testing and performance
Test and QA email campaigns to ensure quality and deliverability
Effectively report on campaign performance weekly, monthly quarterly annually

124

Email Marketing Manager Resume Examples & Samples

Several years of relevant work experience in consumer or audience marketing - preferably with experience in technology marketing
Strong communication skills (verbal and written) and attention to detail
Ability to organize, plan, prioritize, and meet deadlines
Ability to define and successfully deliver complex projects with superior ROI

125

Email Marketing Manager Resume Examples & Samples

In combination with the Director of Marketing Communications, help identify and develop the strategy of the email communication program, including messaging, audience segmentation, timing, flow, and database segmentation
Day-to-day Operations. Manage day-to-day email operations including the production of complex email campaigns such as creation, set up, segmentation, scheduling, and tracking
Campaign Planning and Development. Help implement and execute integrated marketing campaigns for program managers, WGU state schools, alumni, and other constituents across WGU
Creative Development. Develop and execute marketing plans while working with a team of writers and designers to develop message direction and marketing collateral
Marketing Automation System. Manage WGU content and marketing automation system, Marketo, including database hygiene, integrity, and integration with SalesForce CRM, email marketing campaigns, and integration with analytics software
Set up, report on, and deliver analysis on success metrics and KPIs between email, direct mail, and website to maximize ROI. Provide weekly and monthly updates to the management team on campaign performance. Experience with Adobe analytics a plus
Oversee email deliverability performance and email trends. Experience with ReturnPath and Litmus a plus
Develop and create email test strategies to refine email communication performance, including content, images, colors, messages, subject lines, etc
Collaborate with cross-functional teams at WGU to execute marketing campaigns and report back to key stakeholders; work with team of writers, designers, and programmers; coordinate extensively with marketing leadership and mailing systems on testing and execution of campaigns
Database Segmentation. Be a key player in executing monthly direct mail campaigns, including database segmentation and list pull, working print vendor, and mail house
Extremely detailed/deadline-oriented with excellent project management skills
Strong analytical skills, including experience with testing design, customer segmentation, tracking, and interpreting results
Disposition for data-driven decision making
Excellent Excel and reporting analytics capabilities
Knowledge of email best practices including targeted lists, subject lines, messaging; deliverability and CAN-SPAM/anti-spam legislation
Proven experience participating in and collaborating with cross-functional teams and personalities successfully
Experience working with ESPs such as Marketo, ExactTarget, MindFire, etc., specifically building business requirements for list segments, work flows, and triggered events
Results-oriented, with the ability to act intuitively, while following sound strategy
Ability to lead change and maximize team contributions
Basic understanding and knowledge of HTML and Adobe products
Experience with Marketo, SalesForce CRM, and Adobe Analytics a plus
5+ years of experience in email marketing campaign planning and execution
Bachelor’s degree required; MBA is preferred

126

Email Marketing Manager Resume Examples & Samples

Provide the necessary analytical support in driving digital demand investment decisions, expenditures, balances and related planning and enablement activities to ensure that digital demand forecast are accurate, and returns tracked effectively for executive reporting
Analyze our results such as key segment performance, conversion rate, time to close etc. to help drive process change management programs that can improve key performance metrics
Maintain a planning roadmap and direct planning efforts in alignment with the SMB integrated marketing cadence. Oversight of overall digital marketing planning process in coordination with team stakeholders
Managing key strategic projects that take place in support of strategic marketing efforts
Support managing our regional digital funding allocation approach in partnership with our finance team and regional marketing teams. Help us deliver a performance-based regional funding model based on targeted revenue performance, growth projections, and actual results
Team building and employee management. Grow and empower the team responsible for the end-to-end management of marketing programs across all channels and touch points
Partnering with marketing teams (e.g., SMB Team product marketing leads and other SMB cross-functional teams) in the definition and documentation of execution requirements
Drive programs in supporting and consulting SMB product marketing leads to design, deploy and automate strategic marketing initiatives (e.g. segmentation) that require close support from Marketing Operations
5+ years in marketing enablement and/or operations experience with at least 5 years in program management experience
Strong track record of results working in a complex, matrixed environment

127

Temporary Online Email & Marketing Manager Resume Examples & Samples

Brief cross-functional partners in emarketing on planned promotional activity to ensure accurate and smooth campaign launches
Ensure all brand promotions and initiatives are supported across the relevant emarketing channels, including banner ad creation
Responsible for seamless email launches and execution (i.e. proofing all emails, links, legal and depictions to ensure accuracy)

128

Email Marketing Manager Resume Examples & Samples

Own and execute lifecycle marketing strategies for email and app push notification to drive web traffic, convert subscription, increase community engagement and reduce churn
Collaborate with cross-functional teams including Content Programming, Content Marketing, Sales and Product teams to support their initiatives
Perform customer analysis, segment customers into meaningful and actionable cohorts, conduct A/B and multivariate tests, establish reporting infrastructure, track and analyze performance and communicate results
Create weekly reports for Viki and Soompi while providing actionable recommendations and effectively communicating across all levels of the organization
Proficiency with email tools and CRM platforms
Basic HTML knowledge (CSS is a plus)
Experience with push notifications is a plus
Strong analytical and problem-solving skills; Must be excellent at using data to power marketing decision-making
Ability to manage and prioritize multiple tasks and adapt to a changing and fast-paced environment
Passionate about Asian entertainment content (Korean dramas, K-pop, Chinese films, etc.) is a plus

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