Marketing Marketing Manager Resume Samples
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Marketing Marketing Manager Resume Samples
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KJ
K Jacobson
Karley
Jacobson
7667 Robb Brook
New York
NY
+1 (555) 873 0915
7667 Robb Brook
New York
NY
Phone
p
+1 (555) 873 0915
Experience
Experience
Los Angeles, CA
Field Marketing Marketing Manager
Los Angeles, CA
Schmitt Group
Los Angeles, CA
Field Marketing Marketing Manager
- Manage community discussion boards to make sure peer-to-peer Advocate engagement is high
- Work with cross-functional partners to establish and maintain website integrations and troubleshoot problems
- Develop and execute strategic plans to build effective pipeline of new Advocates into the community
- Develop a proactive strategic plan with detailed efforts around Advocate acquisition utilizing an integrated, multi-channel approach
- Developing Advocate activities in support of major business initiatives and objectives
- Responsible for day-to-day management of the Advocacy community which includes responding to Customer Advocates inquiries and discussion board comments
- Develop strategic plan to re-engage inactive members and increase retention
Phoenix, AZ
Associate Product Marketing Manager
Phoenix, AZ
Cormier Group
Phoenix, AZ
Associate Product Marketing Manager
- Work closely with game development studios to ensure goals and priorities are aligned
- Assist in the budget process including PO generation, vendor set-up and invoice management
- Work with Home Care & SDA product lines to develop annual marketing plans for the Aftermarket
- Develop and execute marketing strategies to take new products to market (positioning, audience sizing, promotions, messaging, etc.)
- Drive new product development and manage day-to-day business by building consensus throughout the organization
- Co-develop and execute new products for direct to consumer sales
- Analyze key competitors within category and product family and make adjustments to sku’s in genuine and generic brands based on findings
present
Houston, TX
Senior Product Marketing Manager
Houston, TX
Ernser, Morar and Collins
present
Houston, TX
Senior Product Marketing Manager
present
- Managing the Sales and Operations Planning for individual accounts including product forecasting, pricing, and logistics
- Training decks/Webcasts
- Partnering with finance and product management to effectively price and package solutions at optimal price points
- Developing frameworks for internal service and support readiness prior to external product launch, expansion and sunset
- Willing to travel 20% of the time
- Managing the sell-in of our device value prop to OEMs & retailers
- Analyzing potential partner relationships for your products
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Illinois State University
Bachelor’s Degree in Marketing
Skills
Skills
- 10 years in total professional experience with strong track record of exceeding revenue growth expectations
- Strong knowledge of SQL and CRM systems
- Strong knowledge of ESPs, HTML, Google Analytics, Excel and statistical packages
- Strong technical skills as it relates to email database deployment, creating segments within an email tool environment, and reporting on campaigns
- Exceptional eye for detail
- Strong organizational skills
- 3+ years experience in a heavy data driven CRM focused role with a heavy focus on retention programs, email programs, and web projects
- Worked with industry leading tools with respect to heavy subscriber segmentation
- Interest in fashion
- Self-starter and team player
15 Marketing Marketing Manager resume templates
Read our complete resume writing guides
1
Senior Marketing Manager / Marketing Manager Resume Examples & Samples
- Formulate strategies and plans for Marketing in supporting the growth and development of business in Greater China
- Lead, coach, mentor and motivate the Marketing team members in Hong Kong to meet and exceed department goals
- Manage the Marketing team with day-to-day tasks, including but not limited to: production of regular marketing collaterals, website maintenance, participation in Global Marketing initiatives, premiums sourcing etc
- Organize campaigns, client events, conference sponsorships and activities to support Sales
- Maintain and monitor A&P budget
- Develop and maintain relationship with relevant departments within the firm to ensure the development and production of marketing collaterals and execution of events are in line with corporate policies and standards
- Support Sales team to achieve department goals and targets, including but not limited to: sales presentation preparation, compilation of marketing collaterals
- A Degree holder, preferably Marketing or Journalism
- 5-8 years’ experience in financial services marketing, marketing communication or related areas
- Proven track record in leading and working effectively with cross-functional teams, including sales organization, global marketing channels, product marketing etc
- Proven track record in developing and executing successful marketing campaigns
- Solid written communication skills, both Chinese and English
- Knowledge in Mutual Fund industry. Experience in organizing marketing events/campaigns, handling production of marketing collaterals
- Be creative
- Some experience in supervising/managing team members
2
Senior Marketing Manager / Program Mgr-VP Resume Examples & Samples
- Work cross-functionally and across lines of business (LOB) to develop intriguing, innovative & multi-faceted cross-sell strategies for customers within various life stages and customer segments
- Partner with cross-LOB partners to drive cross-sell campaigns to checking customers
- Develop strategy and manage execution for cross-sell products while staying within a specified program budget
- Collaborate with direct marketing, modeling, analytics and list management teams to execute the programs through targeting, creative development, legal approval and production
- Develop productive relationships with across all line of business and collaborate new cross sell strategies
- Strong knowledge of and 7 years experience in marketing or segment management
- Strong forecasting and reporting skills are a must
- The ability to manage multiple initiatives simultaneously and work well in a fast-paced environment
- Team player with a positive, can-do attitude; must be comfortable with continuously changing priorities
- Highly proficient in Microsoft Office Suite
- Bachelor's Degree required. Preferred fields: Marketing, Communications or Finance preferred
3
Florida Marketing Manager Resume Examples & Samples
- Co-develop the concepts and content of marketing communications, and align these with the sub-Area's strategy. Communication vehicles may include mailings, newsletters, media, public relations and sponsorships
- Work with an anchor service line or industry practice, to develop a tailored marketing plan
- Develop strategic initiatives and build relationships
- Help share marketing knowledge and develop thought leadership
- Track the Return On Investment (ROI) of marketing plans and initiatives. Provide reports and status updates to leaders as needed
- Help develop and manage the annual budget
- Coordinate the creation of sub-Area marketing collateral
- Demonstrates understanding of advanced principles and concepts for the sub-Area's marketing initiatives
- Act as project manager for medium/large marketing initiatives
- English language skills - excellent written and verbal communication
- Demonstrated teamwork ability
4
Marketing Manager, Nbcuniversal Resume Examples & Samples
- Bilingual required (English & Spanish: speak, read & write), with the ability to communicate effectively in both languages
- Understanding of the latest technologies and how to apply them to advertiser solutions a plus
- Must have an understanding of the role of social media and the mobile application in marketing campaigns
- Ability to collaborate and operate within a team environment is necessary
- Strong familiarity with both Quantitative and Qualitative research tools – the standard media measurement tools and research and ability to derive insights and craft sales stories based on relevant data Proficiency with graphics program such as Photoshop or Fireworks helpful - use of programs will be required as part of the job
- Excellent project management skills required. Must have the ability to manage multiple priorities in a fast-paced environment and able to shift gears at a moment's notice
- Be able to present and relate easily and effectively with a range of clients from Fortune 500 CMOs to small business owners
- Understanding of and ability to facilitate local media/communications planning a plus
5
HBO Marketing Manager Resume Examples & Samples
- Demonstrated experience and success in a consultative sales environment with a client facing role
- High EQ/Exceptional interpersonal skills
- Effective communicator/influencer with a highly collaborative style
- Highly developed organizational and planning capabilities
- 5+ years of strategic and tactical experience in subscriber acquisition, brand development, and marketing communications; preferably in entertainment / pay tv industry
6
Partnerships & Marketing Manager Resume Examples & Samples
- Develops overall brand marketing strategy for CNBC in EMEA in conjunction with VP International Marketing & Communications. Specific emphasis will be on enhancing UK market position
- Manages a marketing assistant/executive, helping to set priorities and manage workflow
- Oversees delivery of marketing and brand events throughout the year and region
- Supports a range of activities to enhance relationships with key commercial clients and agencies
- Graduate calibre with experience in a relevant or similar marketing environment
- Proven ability to deliver successful marketing campaigns
- Knowledge, experience and assuredness in digital marketing approaches and techniques
- Capable negotiator with influencing skills, at ease with C-Suite executives and senior leaders
- Able to juggle priorities, balancing the strategic with the practical
- Knowledgeable about the business and financial news, media and entertainment sectors
7
Customer Experience & Controls Marketing Manager Resume Examples & Samples
- Act as the Subject Matter Expert within Channel Marketing relating to controls which includes identifying risks, documenting controls, creating procedures, implementing action plans for gaps, and providing guidance on control-related issues
- Review processes and procedures for efficiency and effectiveness and assist in implementing new procedures when required
- Facilitate the action plan process from identifying a gap, opening an action plan, assuring completion of the action plan, closure process, and reporting of action plans
- Assist in control issues associated with ISTARs
- Conduct semi-annual testing of controls within Channel Marketing, document the results, and address any gaps identified
- Partner with leadership in driving open discussion of issues and control gaps
- Maintain strong and collaborative working relationship within Channel Marketing, Controls, Audit, Compliance, and other business partners
- Maintain the Business Resiliency Plan and all updates required for changes in business processes, locations, or staffing
- 7+ years related experience in an Operations, Marketing, Quality, Operational Risk, Vendor Management, and/or Compliance functions; preferably in the credit card industry
- Proven results with regard to driving improved customer experience and quality through implementation of strong controls, process reengineering, best practices and self-assessment frameworks
- Demonstrated knowledge of applied quality and audit techniques and best practices
- Experience with direct marketing, execution, campaign management across channels (Online, Direct Mail, Retail Branch, Onsite/Media)
- Heavy client interaction across many functions (Marketing, Operations, Technology, Risk, Legal/Compliance, Audit)
- Exceptional analytical, process reengineering and problem solving skills
- Possesses both cross-functional business and technical acumen
- Relentless focus on the customer experience and growth
- Strong Controls oriented with focus on both controls and procedural documentation
- Proactive, positive attitude, self starter approach
- Articulate a vision and motivate teams to work together to achieve tactical and strategic outcomes; motivating leader with a strong desire to transform organizations and processes
- Ability to articulate complex issues in a concise, simple and relevant manner to all staff levels
- Ability to express ideas in a confident, clear and compelling way
8
Associate Product Marketing Manager Resume Examples & Samples
- 3+ years of experience in strategic Marketing function
- Exposure to segmentation, positioning, pricing, and new product development practices preferred
- Strategic thinker who puts the needs of the whole over their individual contribution
9
Senior Product Marketing Manager Resume Examples & Samples
- Deep knowledge of the reading/ ELA market
- 5 years experience managing & developing strong individual contributors
- 5 years relevant product marketing experience preferred
10
Customer Experience & Controls Marketing Manager Resume Examples & Samples
- Partner across Channel Marketing to lead development of Acquisitions Key Risk Indicators (KRIs) and submission to Operational Risk Oversight team
- Partner with Analytics and Acxiom to lead control charter for Direct Mail Suppressions. Ensure suppression metadata documentation is kept current, and periodic review of active suppressions criteria along with application instructions is completed to ensure proper control and oversight
- Collaborate with Business Units, Channel Marketing teams, and Acxiom to lead development of process controls and new capabilities for Card Acquisitions
- Assist with research related to root cause analysis to help identify and act upon areas of opportunity for improved customer experience
- 5+ years related experience in an Operations, Marketing, Quality, Operational Risk, Vendor Management, and/or Compliance functions; preferably in the credit card industry
11
Senior Product Marketing Manager Resume Examples & Samples
- Experience in product marketing, product planning or strategic planning at high-tech companies
- Experience bringing high-tech products to market on a global scale. Cloud Hosting, Managed Hosting or SaaS experience a plus
- Thorough knowledge and experience throughout the product lifecycle
- Excellent communication, interpersonal and presentation skills
- Excellent understanding and/or experience with Cloud Computing a plus
12
Senior Product Marketing Manager Resume Examples & Samples
- Develop integrated marketing plans for the solution or campaign launch
- Defines and develops sourced content for the solutions
- Research and provide industry updates to company on trends, competitive products and other factors that shape the industry and Blackboard solutions/products and make recommendations on solution positioning and messaging, and competitive differentiators
- Define and track project success metrics. Highlight successes or concerns quickly and recommend changes to the plan accordingly
- Support North America Higher Education and Professional Education Sales teams
- 7-10 years of applicable B2B experience in the Education or Technology industry
- Minimum of Bachelor’s degree and marketing experience required
- Ability to translate client need into business requirements and software features into client benefits
- Analytically rigorous! Can apply pricing and financial analyses, competitive analyses, sales feedback, and client measurements into actionable, viable campaigns
- Researches, collects, analyzes, synthesizes and presents data
- Advocates for the Product Marketing team across the rest of the organization
- A can-do attitude with passion and enthusiasm
- Fluency in written and spoken English, other languages a plus
- This position is based in Washington, DC
13
Senior Product Marketing Manager Resume Examples & Samples
- A bachelor’s degree; a master’s degree is a plus
- 7-10+ years of product marketing experience; a background in pragmatic marketing is strongly preferred
- Advanced ability in the development of product positioning, sales enablement tools, competitive assessments, SWOT analysis, marketing objectives/strategies, and customer segmentation
- A proven track record of managing and leading direct and cross-functional teams - providing both direction and accountability to plans and programs
- Ability to clearly and concisely articulate the value and contrast the product with its competition
- Excellent interpersonal and communication skills and the ability to interact with customers and foster cross-functional teamwork among sales, marketing, and product teams
- An understanding of the procedures and marketing mix elements that drive increase in volume and product equity
- The ability to establish courses of action for self and others to ensure work is completed efficiently in light of strategies and destination of department and organization
- The ability to convey information and ideas in a clear, meaningful, and timely manner, providing information to ensure understanding and soliciting input from the audience during the communication
- The ability to understand complexities and interdependencies of information and events to develop more effective solutions and ideas
- The ability to generate alliances internally and externally by continuously identifying and acting on those things that will create success for the company and its customers
- An understanding of the roles of business operations/goals and revenue in product marketing
- The ability to use collaboration for the purpose of accomplishing work objectives and to develop relationships with other individuals by listening, sharing ideas, and appreciating other’s efforts and point of views
- Strong change management skills and the ability to persuade others to support or agree with an idea, issue or position
14
Senior Product Marketing Manager Resume Examples & Samples
- Minimum of 4 years of audit/accounting experience within a global financial services organization or public accounting firm with a specific focus on evaluating the adequacy and effectiveness of Information Technology application and / or Infrastructure control environment
- Experience in identifying and understanding application and IT general controls within the auditable areas and developing narratives, process flows and audit programs
- Experience working with distributed environments and mainframe environments (Windows, UNIX, ESX and z/OS), relational database platforms (DB2, Oracle, Microsoft SQL and Sybase),and Web applications
- Knowledge of banking/financial services business processes
- Strong writing skills with ability to communicate the outcome of work performed and drafting of audit findings and reports
- Understanding of IT standards, regulations and best practices including Cobit, ISACA IS Auditing Standards and Guidelines, COSO, SOX and IT risk assessments
- Strong analytical skills and attention to detail with the ability to work independently or lead the audit team in organizing, planning, executing and reporting IT audits
- Excellent communication and partnership skills with ability to establish and maintain business relationships
- BS or BA in Accounting, Information Systems (IS) or Computer Science
- Certifications are a plus but not required ~ CISA, CIA, CISM, CISSP or CPA
- A background in financial services or banking and familiarity with regulatory and technology risk requirements is preferred
15
Senior Product Marketing Manager Resume Examples & Samples
- Drive and develop strategy around product positioning, value proposition, and overall Go-To-Market plan for web and app products
- Own the development of all value propositions for our Web and App products
- Crafting & developing compelling audience-specific messages and tools (product videos, customer success stories, demos, white papers, presentations, how to guides etc.)
- Build and maintain positive relationships with industry analysts
- Work effectively across Snapfish with groups such as sales, business development, recruiting, and evangelists achieve business goals
- Create and drive data-driven decision models, forecasting, and conversion plans
- Oversee market research, monitor competitive activity, identify customer needs, define product requirements and set marketing plans
- Develop overall performance reports (i.e. ROI results, new customer, total sales)
- Identify, evaluate and recommend marketing opportunities with product line objectives
- Determine most valuable customer segments and drive customer acquisition plan
- Communicate project status and escalates issues to direct managers, program managers, and internal and external development partners
- Manage vendor relationships
- Proactively identifies opportunities for process improvement and cost reduction opportunities
- 6+ years of relevant work experience in fields such as technical marketing, developer marketing, technical pre-sales, consulting, training, or product management
- Demonstrated track record in crafting a compelling positioning and marketing content
- 5+ years of product marketing experience
- Deep knowledge of Web and APP customer facing products
16
Senior Product Marketing Manager Resume Examples & Samples
- Based on a strong knowledge of trends in the industry affect the strategy/direction of the product line/line of services or solutions
- Suggest strategy changes internally and with external partners
- Lead projects that involve cross-functional coordination to provide integrated products/services/ solutions
- Improve processes affecting their workgroup and interfaces; e.g., forecast system, obsolesces process with retailers
- Seen by sales team as an expert in the products/services/solutions and regularly is called on to defend the benefits in front of customers or partners Regional
- Regularly recommend product/ service/solution strategic direction to senior management
- Often create innovative solutions to enhance sales of the product lines or line of services/solutions
- Seen by sales team as an expert in the products/services/solutions and regularly is called on to defend the benefits in front of customers or partners
- Influences at the senior vice president and above level
- Minimum Bachelor’s degree in Marketing/Business/Technical, Master’s degree is Preferred
- Minimum 1 year work experience in a general marketing function beyond Product Marketing
17
Senior Product Marketing Manager Resume Examples & Samples
- Create positioning and messaging that resonates with target markets and target personas
- Define the pricing and packaging strategy to achieve corporate objectives
- Create compelling marketing content to support go-to-market efforts including
18
Senior Product Marketing Manager Resume Examples & Samples
- Drive Windows Client Commercial Enterprise revenue
- Lead and orchestrate Windows product readiness and launch
- Develop and execute the Windows & Devices marketing strategy to drive customer value
- Be the lead Windows product evangelist, product expert, and spokesperson to the segments
- Deliver business insight, strategy and analytics in monthly reporting rhythms
- Manage pre-sales motion by optimizing opportunities through Proof of Concepts, case studies, and pipeline reporting
- Drive key business objectives including Windows Client attach to Enterprise Agreements, and Desktop Virtualization and Management through MDOP (Microsoft Desktop Optimization Pack) attach
- Act as the key point of contact to the Commercial Enterprise segment teams and provide strategic direction to the Corporate Windows marketing team
- Collaborative, positive, pro-active, “can-do” attitude
- Detail oriented & thorough, with ability to think “big picture” and understand the key trends and levers that drive Microsoft’s Windows & Surface business
- Prior experience in driving product launches, sales enablement and readiness
- Outstanding organization, verbal and written communication, and presentation skills
19
Senior Product Marketing Manager Resume Examples & Samples
- Work collaboratively between Global Partners Organization and Business Unit to develop and implement a holistic partner go-to-market activities (i.e., enablement, demand-gen/marketing, sales acceleration) for Storage and Availability
- Drive initiatives to accelerate the channel adoption of Storage and Availability Solutions, including working with the Geo’s
- Articulate the partner opportunity and goals by segment (e.g commercial, SMB), customer type (new, existing), market and use case
- Work with the Geo’s to build and refine partner capacity plans (e.g. what types of partners and how many are needed to meet partner goals by Geo)
- Drive the partner enablement plans for the partner business organization including the competency and individual (sales, pre-sale and technical) expertise to meet capacity plans
- Determine how current solution competencies should evolve to incorporate new and existing offerings within the Storage and Availability space
- Drive the partner incentives plan working with the Business Units and Partner Operations
- Work with Business Units and Partner marketing on partner facing messaging, clearly articulating “what’s in it for partners” and the value partners should expect from selling Storage and Availability licenses and services
- Assist in the launch and refresh of Storage and Availability assets, working closely with Business Units, Partner Readiness and Partner Marketing teams
- Ensure we have tools and IP to support partners with opportunity assessment and professional services (e.g. calculators, SETs)
- Provide partner feedback to the BU to support future product roadmap and strategic planning
- Drive cross-functional initiatives and special projects on behalf on the Global Partner Readiness Team
- Act as a thought leader, collaborating to drive a cohesive strategy and execution on goals across all functions
- Track and measure results of the channel initiatives
20
Senior Product Marketing Manager Resume Examples & Samples
- The Product Marketing Manager for the Universal Store Platform will manage a portfolio of next generation of commerce solutions to market with world class product value proposition creation, storytelling and evangelism
- Drive GTM strategy for commerce related products
- Partner with key Microsoft products to execute GTMs through Microsoft’s consumer channels
- Serving as a subject matter expert in current product, competitor, and partner solutions
- Building differentiated product value proposition, positioning and messaging
- Creating narratives, content and demos to bring the product truths to life
21
Senior Product Marketing Manager Resume Examples & Samples
- Deeply understand customer needs, market dynamics, competitors and product levers to help grow the SQL Server business. Develop competitive insights to deliver the right solutions and messaging to market
- Own value propositions, messaging frameworks, and guidance for the field, partners, press, and analysts
- Lead disclosure strategy in partnership with product planning and communications/AR/PR. Work with our customer marketing, press relations and analyst relations teams to ensure breadth & depth coverage
- Manage naming and branding for key hybrid offerings and features
- Build content to address customer conversations and land compelling business value and scenarios
- Understand customer adoption of SQL Server, and partner with Outbound marketing on strategies to drive market penetration and satisfaction
- Work with our field and partner readiness teams to ensure your strategy, roadmap, value proposition, positioning & messaging is effectively communicated
- Partner with technical product management to deliver the right technical guidance
- Candidate should have 5+ years of related work experience
- Additional qualifications include minimum 3-5 years of product planning, product management, technical product management or program management experience
- We are looking for a highly motivated, results-driven marketer, who has strong technical aptitude, leadership skills and business acumen
- Candidate must be able to generate high-impact ideas, clearly prioritize, manage multiple projects simultaneously and drive them to completion
- Candidate must have a proven ability to work across virtual teams and motivate others within and across Business Groups
- This position requires excellent oral and written communications abilities, and strong interpersonal skills including the ability to interact with technical and business leaders
- The candidate should be familiar with database technologies. MBA is preferred
22
Senior Product Marketing Manager Resume Examples & Samples
- Set a clear direction for the team, prioritize the work, coach for performance, and remove obstacles
- Ensure the voice of the customer and market trends are always represented in our product decisions
- Act as the champion for Reading Wonders within the organization - advocating for the programs internally and in customer-facing events
- Lead marketing efforts across the marketing mix - including product design (components, labelling, covers, etc), product positioning, bundling and pricing, promotion & sales enablement
- Make data-driven decisions and recommendations around market segmentation, product attributes, and marketing plans
- Drive revenue through strategic market planning, creative solutioning and perfect execution
- Drive to good business decisions, and support the management of the portfolio P&L by ensuring we are driving to top & bottom line targets
- Leadership Presence
- 5+ years in ed tech or education service marketing (ELA experience preferred)
- 5+ years managing & developing individual contributors
- 5+ years relevant marketing experience – with experience in positioning/messaging/branding, marketing communications and pricing
- Bachelor’s Degree in Marketing, Psychology, Business or related field
23
Associate Product Marketing Manager Resume Examples & Samples
- Developing competitive analysis
- Background in education space
- Experience with writing RFP responses Presentation skills
- Pragmatic Marketing Certification
- Exposure to segmentation, positioning, pricing, and new product development practices
- Experience in promotional materials and marketing communications
- Bachelor's Degree in Marketing, Business or related field
- 3+ years of experience in a strategic marketing function
24
Senior Product Marketing Manager Resume Examples & Samples
- Experienced with the whole customer lifecycle for devices or hardware across consumer channels and have great customer and partner empathy and a track record of making them feel like your company has their back, always
- Ability to draw insights & conclusions from diverse data sets and translate into understandable business actions
- Deep project and ongoing program management experience. Ability to identify required resources/team members, drive a sense of common purpose and shared goals/vision, and deliver results as an outcome of ongoing or time-bound work. Ability to do all of this across multiple simultaneous projects/programs of various complexity and scale
- Strong critical thinking ability; able to develop unique methods of analysis to yield results
- Versatile communicator, interacting on various professional audience levels to deliver written/oral communications across organizations in a professional and confidential manner
- Strategic ability to think and execute globally
- 5+ years of product marketing and/or product management experience
- BA or equivalent 4-year degree
25
Senior Product Marketing Manager Resume Examples & Samples
- Develop plans to achieve our customer deployment goals in 2015 and build systems to make our larger 2016 goals achievable
- Continue our shift to design, market, and sell based around enabling customers to achieving their business and IT goals, rather than deploy our products
- Analyze market and customer data to draw insights that will define overall plans
- Develop compelling, differentiated messaging and positioning, with a clear understanding of the target customer/audience
- Work closely with sales/channel teams to ensure the value proposition, assets, training, incentive plans are all in place for a strong sales motion
- Collaborate with field/global marketing to ensure demand-gen and influencer programs are ready to drive the highest level of interest and excitement in the market place
- Being a strong advocate of the customer’s point of view and requirements
- Having an ability to influence “up” AND cross-functionally to peers. This is a highly matrixed job, requiring collaboration among multiple groups
- Bringing to bear strong analytical skills and a natural predisposition toward data-driven decision making, but with ability to make reasoned decisions in the face of uncertainty or imperfect data
26
Senior Product Marketing Manager Resume Examples & Samples
- Drive thought leadership and excellence in event marketing for Microsoft through creation of impactful, all-encompassing event marketing experiences
- Develop and drive strategy and execution of third party and industry event programs to increase reach, awareness and shape positive perceptions
- Analyze event, industry and competitive data to drive strategic recommendations and improve effectiveness and efficiency of events
- Develop and drive strategy and execution of a high-value customer engagement program in relation to our first-party event to drive business impact
- Strong strategic project management experience and organizational skills including the ability to set and drive requirements across multiple functional areas
- Understanding of cloud computing technologies, business drivers and emerging trends
- Excellent interpersonal, collaboration, verbal and written communication, problem solving and executive presentation skills are required
- Self-motivated and directed person, requiring minimal supervision for successful assignment completion
27
HBO Marketing Manager Resume Examples & Samples
- In collaboration with the HBO Product Management VP, develop strategies and manage the product lifecycle for HBO franchises across DVD, Blu-Ray & EST formats with the goal of maximizing long-term revenue and profit
- Manage HBO’s Digital release slate, planning schedules across multiple territories & vendors
- Work alongside the Sales & Business Affairs teams to ensure that new EST vendors are successfully ‘onboarded’ and that new retailer launches are a success
- Implement global pricing strategies at New Release & during the Catalogue period ensuring HBO is competitively priced whilst maintaining its premium brand proposition
- Prepare marketing plans & reports for HBO titles and present these to the senior management team
- Build compelling quarterly product presentations that detail strategic direction. Present these decks with confidence & flair internally and to external parties
- Collaborate with Sales and US Product Management to identify new product & distribution opportunities
- In collaboration with Planning & Analysis, Sales and US Product Management teams, establish volume projections, budgets and marketing spend
- Manage P/Ls for all HBO products by country for both physical and digital
- Build profitable long term relationships with distribution partners (Warner Bros. & Village Roadshow), broadcasters, retailers & agencies
- Line management responsibility for the Product Management Marketing Assistant
- Collaborate with the International Marketing Team to ensure that advertising & PR campaigns are delivered successfully
- Maintain strong working relationships with internal groups including Sales, Operations, Legal, PR, Media Relations, Finance, Consumer Marketing and Business Affairs
- Manage external agencies and other vendors
- Be a focal point & champion for the HBO portfolio
28
Senior Product Marketing Manager Resume Examples & Samples
- Develop positioning and messaging that resonate with customers, communicating product features/capabilities in terms and categories that customers understand, care about and are willing to pay for
- Work with a cross-functional team (e.g. business development, alliances, product management, sales, channel partners, and engineering) to drive successful product releases
- Create sales enablement materials that help sales reps and partners effectively position and sell VMware solutions against the competition
- Create collateral to communicate the value of NSX product and solutions to different types of buyer personas
- Represent VMware at industry events and customer engagements
29
Senior Product Marketing Manager Resume Examples & Samples
- Demonstrates broad knowledge of the functional area
- Exercises independent judgment
- Applies advanced skills, concepts, practices and procedures to complete several small to medium projects or a complex component of a large project. May assist with training, work assignments or checking work of lower level employees
- Receives general direction on assignments, with minimal review
- Decisions have impact on success of project team, department, work group, and/or client
- Knowledge of MS Office applications, specifically intermediate knowledge of Excel, PowerPoint and Outlook
- Solid communication across multi-cultures
- Proactive foresight
- Flexibility / adaptability
- Organization
- Project Planning
- Teamwork
30
Senior Product Marketing Manager Resume Examples & Samples
- Develop positioning and messaging that resonates with customers, communicating product features/capabilities in terms and categories that customers understand, care about and are willing to pay for
- Build financial models to help drive strategic decisions such as pricing and packaging
- Develop strategic plans to capitalize on new market opportunities. Present plans to VMware executives
- Determine and drive a go-to-market strategy that will enable VMware to have successful product launches
- Work with a cross-functional teams (e.g. business development, alliances, product management, sales, channel partners, and engineering) to drive successful marketing programs
- Know the customer. Have close relationships with important customers and be able to evangelize how our products are helping these customers be successful
- Work with sales to understand the Horizon sales cycle and adoption barriers. Work with a cross functional team to streamline the sales cycle
- Create sales enablement materials that help sales reps and partners effectively position and sell our products in the market
31
Senior Product Marketing Manager Resume Examples & Samples
- Work with your Product Marketing colleagues to define long and short term content strategies, objectives and KPIs
- Work with Campaign Marketing to create cross-channel editorial calendars that map back to strategic objectives and insights
- Work with Learning Resources, PR, Social, Email, In-App Comms, Events, and the Community team to brainstorm, develop, create, and promote content that appeals to the global audience of customers and prospects
- Drive development of new approaches to developing content and engagement
- Monitor industry blogs and other publications to develop a deep knowledge of related trends, creating a repository of relevant news and timely topics of interest. Use social intelligence and content analytics to inform future topics and optimize engagement. And identify new content needs based on user needs and brand strategy
- Identify categories of content that can be developed to grow our business and our position as industry/thought leaders
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Senior Product Marketing Manager Resume Examples & Samples
- Work with a high impact and fun marketing team
- Develop strategies to evangelize our market growth across the Office 365 service offering
- Partner with engineering leadership to help define the next generation of our service and drive development & activation/usage of Office 365
- Partnering with engineering to identify key customer scenarios, determine product value and prioritize areas of investment
- Developing technical content, including blog posts, FAQs, screenshots, videos, slide decks, demo scripts
- Being the primary subject matter expert for your area of focus
- Serving as an evangelist to customers, partners, and the sales field, regularly presenting to audiences both large and small
- A passion for technology and the ability to go deep on IT Admin/security related scenarios
- Self-awareness, the ability to be self-critical and a strong desire to learn/grow
- Proven capability to collaborate with and influence a varied group of stakeholders
- Experience with customer-facing messaging and content
- Ability to craft and deliver compelling presentations to small and large audiences
- B.A./B.S marketing or business related field or Computer Science / Comp. Engineering with experience in product management or marketing
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Senior Product Marketing Manager Resume Examples & Samples
- Define and execute the thought leadership plans (timelines, assets, etc.) to further bolster industry perception of VMware in this next emerging category of IT
- Work with the sales organization on field and partner enablement while engaging closely with customers
- Engage with hardware and software partners on joint messaging and go-to-market plans
- Knowledge of key data center technologies including server, storage, network, and management
- Understanding of the emerging market for converged and hyperconverged systems
- Strong analytical skills including defining, measuring, and analyzing key performance indicators
- 5+ years of product marketing or corporate marketing experience in a relevant technology sector
- Bachelors in Computer Science (or related technical field) or Marketing/Business. MBA a plus, but not required
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Senior Product Marketing Manager Resume Examples & Samples
- Responsible for articulating Rackspace’s unique service offerings and capabilities that deliver customer value via a broad variety of methods – e.g. Web, display advertising, social media
- Provide clear visibility into the financial performance of Rackspace’s cloud product lines and the key factors influencing those results. Provides regular updates back to the business of performance against financial targets and actions in progress concerning those results
- Involved in every phase of the sales and marketing process, working closely with sales, marketing, finance, product and support teams to maintain end-to-end understanding of the various service offerings within the Rackspace managed cloud. Uses this knowledge to lead hypothesis generation and experiment formulation to positively affect financial growth for Rackspace’s cloud product lines
- Creates enablement material (docs, vidoes, etc) that will be used to develop external messages focused on key buyers, personas and use cases, and generates external product messaging and positioning
- Strong understanding of the public cloud market – both present state and where the market is trending – across all of the leading vendors. Excellent understanding and/or experience with cloud technologies such as Openstack, AWS, Azure
- Highly skilled in customer relationship creation and maintenance
- A minimum of 4 to 6 years of experience in a product marketing, product planning, sales management or related role is required
- Able to operate as a cross-functional leader by coordinating and influencing diverse resources across the company
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Senior Product Marketing Manager Resume Examples & Samples
- Skills & Knowledge
- Deep customer focus and understanding
- Experienced in core marketing communications functions
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Senior Product Marketing Manager Resume Examples & Samples
- 1) Communication - this person will partner with SMSG to ensure all Surface Hub commercial plans and strategies are aligned and communicated clearly
- 2) Field enablement - this person will build a robust readiness strategy and develop a comprehensive content such as playbook, training… to enable the field
- 3) Business performance - this person will develop a framework to identify issues quickly and work closely with the field remove business blockers and develop winning sales motions
- 4) Programs - this person will develop specific programs to target specific customer type and accelerate Surface Hub success
- 5) Planning - this person will work closely with the field to develop the FY plan including targets, funding, role descriptions…
- 5+ years of product marketing experience required
- Previous working experience in SMSG and understanding of the MSFT sales engines
- Proven ability to think strategically and creatively, and still maintain great attention to detail
- Strong communication (verbal and written) and interpersonal skills while working with all levels within the company and cross-culture
- Strong analytical skills, problem identification/resolution and process skills combined with willingness to roll-up sleeves to make things happen
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Associate Product Marketing Manager Resume Examples & Samples
- Work closely with game development studios to ensure goals and priorities are aligned
- Provide product marketing guidance rooted in consumer and competitive insights to inform content and the product development process
- Support the Manager, Product Marketing in the marketing for a variety of mobile titles – brand identity, key messaging, overall vision, marketing strategy development and execution
- Create or manage production of sales and marketing materials, educational content, video tutorials, FAQ’s, demo scripts, and all other relevant materials for product launch and sustainment
- Develop best in class creative materials working with both internal and external partners including digital advertising creative, print materials, video trailers and/or television commercials, and synergy assets
- Partner closely with internal PR, integrated marketing, social media and franchise teams to implement marketing plans across launch and sustainment phases
- 2-3 years of digital marketing or mobile marketing experience preferably including brand management, product marketing and acquisition experience
- Experience working with established brands
- Passionate about mobile gaming and the mobile industry
- Significant experience, proficiency in, and passion for digital media and mobile technologies
- Experience in executing successful and cost-effective marketing campaigns (most immediately but not limited to digital marketing channels, e.g. mobile on-device advertising, SEM, social media, email, viral)
- Ability to effectively communicate to cross-functional teams
- Highly Detailed and Organized
- Proficiency in PowerPoint and Keynote, with solid presentation skills and an ability to clearly articulate Strategy, Objectives, and Tactics along with rationale
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Senior Product Marketing Manager Resume Examples & Samples
- Communicate Microsoft’s unique value proposition for sales organizations through compelling storytelling and content
- Work closely with content marketing and evangelism teams on thought leadership and developing an industry-leading SFA vision
- Support end-to-end product launches to ensure field and partner readiness
- Support the field and R&D as a subject matter expert in the business challenges and needs of modern sales organizations
- Collaborate with the Compete team to deliver competitive insight and differentiated positioning for Microsoft’s sales solutions
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Senior Product Marketing Manager Resume Examples & Samples
- Become an expert on the market through sales insights, market research and competitive analysis
- Systematically develops go-to-market strategies for new market segments
- Deliver high quality tools and training to help the sales team communicate the value to the customer
- Drive product launches, releases and feature utilization programs and implement these programs across functions
- Be the expert on your buyers, how they buy and their buying criteria
- Thoroughly understand the competition and how our products can be differentiated
- Support the demand generation strategy and associated marketing programs
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Associate Product Marketing Manager Resume Examples & Samples
- Develop core positioning, key messages, and international rollout strategy for Instagram's suite of products and features
- Launch new Instagram features and highlight our narrative through press, public figures and the community
- Create consumer marketing programs that drive ongoing adoption and awareness for Instagram
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Senior Product Marketing Manager Resume Examples & Samples
- Develop a deep understanding of the Hyper-Converged Infrastructure and Software-Defined Storage market for virtual environments. Identify customer goals, challenges, buying behaviors and sales motions
- Define the target buyer, use case, and market, and the corresponding go-to-market strategies
- Define the sales and channel strategy for specific products and solutions. Analyze the sales cycle and channel mix, and formulate ideas and approaches to optimize the selling process
- Launch new products and releases, be the key central ‘launch owner’ coordinating resources across the company
- Drive product positioning and messaging to clearly and simply articulate the value prop to the end user. Evangelize the positioning and messaging to industry analyst, press, bloggers, prospects, and customers
- Drive the overall marketing execution for specific products and solutions. Work closely with corporate marketing to determine and execute lead generation, analyst relations, and public relations programs
- Determine packaging and pricing to optimize market success in each target segment
- Create the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of VMware’s products and solutions for different level audiences (end user, IT Manager, CXO) and for different target segments
- Train the VMware sales force and channel on product positioning and sales tools
- Perform competitive analysis, define and communicate key VMware advantages
- Contribute to product strategy and roadmap through specific, actionable feedback provided to the VMware Product Management teams
- BA/BS in Computer Science or equivalent; MBA desired
- Minimum 5 years work experience in technology product marketing, product management, or strategic marketing in the storage industry
- Experience with enterprise infrastructure, ideally in the storage or converged infrastructure space
- Aptitude to quickly come up to speed on new technology concepts. Passion to evangelize a disruptive new technology
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Senior Product Marketing Manager Resume Examples & Samples
- Define the target markets for specific Cloud Automation solution offerings. Drive understanding of market size and potential, and customer buying behavior
- Identify new market opportunities within the virtualization, cloud and application software space. Champion strategic initiatives to capture new market opportunities
- Deliver measurable programs that drive bookings globally while working with regional field teams
- Create the whole spectrum of sales tools and collateral (presentations, datasheets, white papers, videos, customer case studies, and training materials) to communicate the value proposition of VMware’s products and solutions to customers and partners
- Develop the sales and channel strategy for specific products and solutions. Analyze the sales cycle and channel mix for specific products and solutions, and formulate ideas and approaches to optimize the selling process
- Work closely with corporate marketing to determine and execute lead generation, analyst relations, and public relations programs
- Drive the industry conversation about the product domain. Set the agenda for the public debate in a way that showcases VMware advantage
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Senior Product Marketing Manager Resume Examples & Samples
- 10+ years of product marketing experience
- Strong business acumen and technology product marketing experience from a technology SaaS company
- Fluent in customer lifecycle management, data analysis and performance measurement
- Deep analytic skills and ability to evaluate alternatives and make compelling recommendations based on solid business case analysis
- Strong written and verbal communicator, highly articulate, makes arguments in a compelling manner
- Proven ability to take initiative on new projects and drive complex issues to resolution
- Understanding of the SMB (small to midsized business) market beneficial
- Fast-learner, with a positive attitude and willingness to try new things
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Senior Product Marketing Manager Resume Examples & Samples
- Experience bringing high-tech products to market on a global scale
- Understanding and/or experience with Productivity and Collaboration applications, Cloud Hosting, Managed Hosting or SaaS needed
- Excellent communication, interpersonal and presentation skills required
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Senior Product Marketing Manager Resume Examples & Samples
- Develop and deliver marketing plans including goals, target audiences, opportunity assessment, competitive evaluation, business model and frameworks
- Track and analyze content acquisition and engagement results and drive plans to improve key business metrics
- Create global frameworks for offer management, promotions planning and activation that can be executed WW
- Work with content partners to identify and source key content that enables a rich games experience for our customers
- 5-7 years of experience in digital marketing, including ecommerce with direct experience in the gaming industry
- Ability to take an idea from conception to execution
- Ability to turn data into a clear and insightful story
- Strong leadership, analytical and communication skills coupled with tenacity for taking on initiatives proactively and delivering results
- Experience developing, measuring and adjusting marketing strategy based on game usage KPIs and insights to improve offer and overall customer experience
- Ability to think strategically and in a structured manner, to articulate and land data-driven recommendations with engineering and business partners at senior executive levels
- BA/BS or equivalent four-year degree
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Senior Product Marketing Manager Resume Examples & Samples
- Shape winning services and value propositions: Maintain a keen sense of customer needs and where Bing can deliver greatest value, and work with engineering partners to deliver stand-out product experiences
- Seed and grow an ecosystem: Define the strategy, value proposition, business model and narrative for new third party services, and drive ways of introducing services impactfully and at scale to the right audience, partnered with engineering, evangelists, and marketing
- Frame the future: Partner with the research/analysis and business development teams to assess market dynamics, understand user needs and trends, and build business cases for big bets in information-powered services
- 8+ years of product marketing, product management, developer/commercial marketing, or related experience
- Experience defining and managing end-to-end product marketing plans centered on developers and/or the enterprise
- Intense customer focus, passion and ability to extract deep insights from the customer and market
- Strong analytical, critical thinking, and business strategy skills
- Superb written and oral communication skills
- This role is based in Bellevue, WA. Travel will typically be <20%
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Senior Product Marketing Manager Resume Examples & Samples
- Develop product positioning and messaging that clearly articulates the benefits and differentiation of PubMatic’s product suite in the market. Plan and drive all go-to-market positioning, packaging, pricing for new and enhanced products
- Work closely with product management and engineering teams to distill key functionality and benefits into core product marketing messages; identify, prioritize and launch product modifications/ additions to improve customer satisfaction, revenue and retention. Work with product management
- Product launches – plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Market and competitive intelligence – be the expert on your buyers and their buying criteria; be the expert on your competition and how we differentiate in meaningful ways; Collect, analyze and distribute customer & competitive intelligence
- Proven track record in performing well in a fast paced environment and organizational skills to manage multiple projects with tight deadlines effectively
- Skilled at researching, evaluating and presenting market requirements and overall MRD process
- Strong understanding of technology, product development and innovation
- Exceptional project management, organizational, writing, & presentation skills; ability to multi-task, prioritize and organize work to meet deadlines and multiple requests
- Ability to translate strategic goals into plans and actionable objectives
- Experience leading and collaborating with cross-functional teams, leveraging & motivating internal resources under both your direct and indirect supervision
- Experience building & managing project budgets, and tracking product adoption - an evangelist and company spokesperson able to represent PubMatic with industry/trade, financial and general business constituencies
- Values Match with PubMatic’s core values of Customer Service, Innovation, Biased toward Action Teamwork, and Integrity
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Senior Product Marketing Manager Resume Examples & Samples
- Lead a marketing approach for Surface devices
- Build the systemic business processes to create a repeatable and scalable marketing framework
- Deliver the integrated marketing plan for products
- Drive retail and channel efforts
- Drive coordinated media relations
- Deeply understand industry trends and competitive insights
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Senior Product Marketing Manager Resume Examples & Samples
- Acquire deep knowledge of entertainment audience passion area and develop an insights-driven go-to-market strategy
- Execute a digital marketing plan that spans development of the creative platform, asset production, hyper-targeted paid media and measurement
- Identify and develop strategic third party partnerships across passion categories to attach our brands, engage fan basis where they already are and market our product experiences
- Lead v-teams across each of the Moments in Time including channel owners (social, PR, lifecycle) to effectively align and drive team members against a common vision for each moment
- Partner with the Search Product Marketing Lifecycle team to develop a connected lifecycle strategy that grows and retains users acquired through the moments marketing
- Collaborate with marketing analytics team to develop and establish measurement and learning plan and apply insights to optimize marketing real-time
- Manage marketing agency at an initiative level to drive development and delivery of messaging, and creative assets
- Lead the top of the funnel marketing initiative to drive Microsoft Edge consideration and trial
- Lead our channel marketing strategy (e.g. retail and OEM) across our search brands to ensure they are deeply integrated into the devices and services selling motion
- Experience managing digital marketing initiatives
- Able to effectively manage complex v-teams across functions
- Essential problem solving and program management skills
- Ability to multi-task and work efficiently in a fast-paced environment
- Proven ability to adapt to change and work through ambiguity
- You possess the ability to take initiative and drive projects with minimal supervision
- Positive work ethic and drive to identify and act on new business opportunities
- Self-starter motivated to deliver results; works through barriers/constraints
- Undergraduate degree required. MBA preferred
- 5-7 years online marketing or communications experience with a strong focus on digital marketing, campaigns, and/or brand management
- Working knowledge of campaign executions and measurement
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Senior Product Marketing Manager Resume Examples & Samples
- Responsible for articulating Rackspace’s unique service offerings and capabilities that deliver customer value via a broad variety of methods with specific focus on online conversion
- Provide clear visibility into the financial performance of Rackspace’s cloud product lines and the key factors influencing those results via the online sales channel. Provides regular updates back to the business of performance against financial targets and actions in progress concerning those results
- Identifies and articulates the unique selling proposition to the market via the online channel. Creates and implements messaging based on market understanding generated from regular customer interaction
- 5+ years of experience and a demonstrable track record of success in digital marketing
- 7+ years of experience in product marketing or related roles is required
- Strong understanding of the public cloud market – both present state and where the market is trending – across all of the leading vendors. Excellent understanding and/or experience with cloud technologies such as Openstack, AWS, Azure is highly desired
- Ability to operate as a cross-functional leader by coordinating and influencing diverse resources across the company to deliver marketing outcomes
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Senior Product Marketing Manager Resume Examples & Samples
- Intelligently and effectively articulate the value proposition of our Microsoft Edge browser to the consumer audience
- Deeply understand our ability to target, reach and communicate to consumers, not only within our products but also anywhere our user journeys on the web
- Work closely with our engineering teams to continuously improve our ability to understand consumers need, their journey through our products and better communicate to our consumers in a contextually relevant way
- Frame up your problem space then monitor and report on your progress with the larger team
- Develop the overall consumer story for our browser consumer offerings, including owning the value proposition, positioning, and messaging for our upcoming releases
- Manage core product management deliverables and Bill of Materials for our product roadmap
- Work with outbound marketing across Windows and Store teams on cross-company promotions and content creation and general support
- Collaborating with other consumer marketing teams at Microsoft to ensure browser consumer audiences are taken into consideration for their execution in the field and product planning respectively
- Help to prioritize and incorporate consumer feedback into our long-term product roadmap for the browser consumer offerings
- Act as an evangelist for our browser consumer offerings - across both internal and external events with our field and our partners/customers
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Senior Product Marketing Manager Resume Examples & Samples
- Create competitive analysis and market positioning assessment to clarify, position and continue to establish Ticketmaster as the innovative market leader
- In collaboration with the Executive Team and Creative Services help define and carry-out the Ticketmaster B2B Client story, brand identity, curate the design system and develop the messaging. Drive brand understanding and support throughout the organization
- Develop and execute go-to-market strategies for bringing new products and services to clients, including value propositions and product briefs for our products, solutions, and services based on target customers and user personae
- Develop compelling and easy-to-understand marketing content that will illuminate product benefits to clients and enhance the customer experience
- Lead, build and deliver sales tools across sales stages including product presentations, briefs, videos, case studies and other tools drive client acquisition and product activation
- Stand up and manage marketing automation tools and content to surface and cultivate leads
- Set brand strategy for external marketing channels including social media
- Accountable to project manage across teams and functions the development and delivery of all components for end-to-end marketing and communication plans
- Maintain ongoing product feedback loop by collecting and analyzing customer feedback, reviewing usage analytics and using the data to inform our product strategy and roadmap
- A proven track record as a multichannel marketing leader, creating and executing successful marketing strategies in support of an enterprise sales organization
- Experience with Product Marketing and how to launch new B2B products
- Tactical experience with B2B email, search, social media, publicity, display advertising, lead generation, brand communication, content marketing, and industry events and promotions
- Cross team collaboration and experience working across matrixed environments and teams
- Must have 5+ years enterprise software industry experience
- Prefer candidates with experience in an agile development environment
- Ability to think creatively and innovatively
- Familiarity with the latest trends, technologies, and methodologies in brand development, graphic design, web design, production, etc
- Program or Project management skills a plus
- Degree in Business-related discipline, Marketing or relevant experience. MBA an advantage
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Senior Product Marketing Manager Resume Examples & Samples
- Being a subject matter expert in Azure
- Deeply understanding and analyzing Azure against the competition
- Building technical demos and content to showcase Azure
- Being a great presenter in internal and external forums
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Senior Product Marketing Manager Resume Examples & Samples
- Set strategy and drive an editorial calendar that aligns with product announcements, Microsoft and competitive moments in time, as well as “always on” motions
- Leverage customer insights, engineering investments, programs, and marketing technologies to build relationships with developers and create compelling customer journeys across our digital channels
- Partner with product marketing, engineering, and Cloud+Enterprise integrated marketing to optimize search engine marketing, driving a strategy and model for investment decisions
- Build and execute digital paid demand generation plans that align to business goals, are rationalized with global campaigns, and moves developers along a customer journey to building more with our technologies
- Partnering with engineering on social strategies and best practices, across blogs, Twitter handles, and more
- Develop and execute a methodology for driving new developers into the recently launched Dev Essentials program where they are further nurtured
- Run your initiatives like a business, defining KPIs, implementing an agile learn and adjust cycle, providing regular reporting and analysis, and apply critical thinking and strategic recommendations to SLT which will shape projects and determine objectives for future initiatives
- Manage a vendor that supports the Visual Studio “always on” socials and event amplification
- The person in this role must possess strong collaboration skills across both marketing and engineering teams, have a passion for technology, be able to approach problems from the developer’s perspective, and be process and operationally minded. Experiences include
- Proven track record of building social and digital strategies for technical practitioners, preferably developers
- Ability to work independently and collaboratively in a matrixed, cross functional environment
- Tenacity and an unwavering drive toward action & results in fast-paced and fluid culture - adept at getting things done, and performing amidst ambiguity and complexity
- Understanding of Microsoft developer tools and platforms
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Senior Product Marketing Manager Resume Examples & Samples
- Create core content & story for Surface & Phone specific to our Consumer Audiences to increase conversion rates in the funnel. This includes identifying consumer messaging for devices and experience as they relate to each target audience, to ensure that tailored messaging land at each critical stage of the marketing funnel
- You will work directly with all the partner (retail/telco/online) channels to create & deliver world class content to make our products shine in front of target consumers at all touch points, including product assets for retail/e-tail, how-to videos, training materials & offers
- Will be responsible for coordinating key activities, content strategy & communications across Product Marketing, Engineering, IMC, PR, for successful execution of internal & external product disclosure events
- Will conduct internal & external product briefings & demos at all levels within Microsoft and partners
- Deliver the integrated marketing plan that spans digital, ATL, events, etc. to tell a unified story to our customers
- Ensure our retail strategy and assortment approach comes to life with partner offers & impactful retail execution to drive purchase
- Ensure partner marketing and partner-led PR is fully integrated into Surface communications efforts
- Deeply understand industry trends and competitive insights; be an advocate and champion of those learnings to Surface leadership
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Senior Product Marketing Manager Resume Examples & Samples
- Conduct deep immersion and analysis of current Dev Tools & Xamarin sales model, processes, roles & responsibilities, and aligned business priorities
- Formalize & validate integration recommendations & roadmap with cross-organization stakeholders and established sponsors
- Design profile & job description for Xamarin sellers
- Design/land compensation + target plan for mobility dev sales by the acquisition sales force, & eventually the broader sales team
- Design/land/refine new sales & deployment motion for mobility dev sales by Xamarin sellers, with plans to evolve to include mainstream dev tools sellers
- Partner with Business Planning to design partner sales/enablement strategy
- Partner with Business Planning & Technical Marketing on packaging a Microsoft SKU bundle for FY17 integration
- Maximize sales synergy and knowledge transfer by working across Microsoft and Xamarin sales teams to develop and drive collaborative business practices and communication planning
- Lead the cooperative efforts across teams to ensure sales teams and customers realize the full value of the integration between the acquired company + Microsoft
- Optimize the current sales engagement with Microsoft sales engines to drive new sales in FY16+, which contribute toward achievement of revenue goals
- Build appropriate Microsoft field awareness with relevant stakeholders and introduce processes to profile qualified prospects to the current sales organization
- Drive synergies with the broader Microsoft sales ecosystem, including SI & mobility dev outsourcer leadership
- Ensure effective account management across legacy + Microsoft accounts and limit conflict that may arise due to differing selling methodologies
- Build and conducts jointly approved and executed awareness & readiness plan Academy Lives, Executive Briefings, S4/MGX/Build etc
- 10-20% travel expected. This is a fixed-term role based in Redmond, where success is realized by full integration of the acquired company 18 months from hire
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Senior Product Marketing Manager Resume Examples & Samples
- Proven ability to lead the strategy and planning of promotions, business planning, channel and/or partner marketing strategies and effectively collaborate with globally diverse stakeholders. Experience from consumer devices marketing and execution required
- Strong analytical and financial skills combined with structured thinking skills with the ability understand and find solutions to multi-dimensional problems to increase performance
- The ideal candidate will have 7+ years of experience post BA/S in marketing, project management, product management, finance and/or operations; MBA preferred
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Senior Product Marketing Manager Resume Examples & Samples
- Natural ability to tell stories and engage readers with relevant and sticky content
- Strong project management skills and experience working successfully with cross-functional teams, as well as outside vendors
- Strong editing and proofreading skills with focused attention to detail
- Create, execute and manage an editorial calendar for our content in existing channels while exploring new channels
- Collaborate across the Integrated Marketing team, product marketing and engineering to run agile pilots, fail fast and scale big when you see success
- Project manage content creation vendors from start to finish
- Set success criteria and KPIs, measure impact, and evolve the strategy in order to meet and exceed business goals
- 5+ years of work experience in media, public relations or marketing, preferably in B2B or consumer marketing
- Experience with all stages of web content creation: research, reporting, interviewing, editing, creative design, production, and publishing
- Demonstrated proficiency in making content adjustments based upon measurable data resulting in genuine purpose and relevancy
- A background working in or writing about B2B cloud technology products is preferred, along with a genuine interest in industry trends
- Bachelor’s degree, MBAs are preferred
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Senior Product Marketing Manager Resume Examples & Samples
- Involved in every phase of the sales and marketing process, working closely with sales, marketing, finance, product and support teams to maintain end-to-end understanding of the various product and service offerings within the Rackspace managed cloud. Uses this knowledge to lead hypothesis generation and experiment formulation to positively affect financial growth for Rackspace’s cloud product lines
- Creates internal positioning documents that will be used to develop external messages focused on key buyers, personas and use cases, and generates external product messaging and positioning
- A minimum of 4 to 6 years of experience in a product marketing, product planning, sales managment or related role is required
- Excellent understanding and/or experience with cloud technologies such as Openstack
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Senior Product Marketing Manager Resume Examples & Samples
- Field Connection & Immersion: Establish field relationships and ongoing engagement with both the mainstream & hybrid storage GBB field to formalize connection channels, listening systems, escalation management, and field council
- Business/Technical Expertise & Analytics: On-demand insight & understanding of business architecture, technical features/capabilities, & metrics including sales capacity, coverage, competencies, and supporting programs/resources
- Insight-to-Action: Informed, validated, strategic execution planning for improved hybrid storage field sales via best-in-class marketing enablement and readiness efforts
- Sales Effectiveness & Efficiency: Optimization of sales engagements focused on business growth and achievement of revenue/scorecard goals with demonstrated global impact
- Field Landing & Readiness: Ensure successful rollout across the world to help land sales initiatives/readiness plans through segment and sales readiness channels. Includes as appropriate engagement in virtual training, Executive meetings, field readiness events, etc…
- Best Practice Sharing: Partner with internal stakeholders and business sponsors to maximize sales synergy via knowledge transfer and best practices sharing
- Cloud Optimize Every Business: Support, inform, and influence next generation sales field architecture and objectives including sales compensation and incentives to achieve Intelligent Cloud vision
- Partner Strategy: Lead a v-team through refining & executing the global partner GTM plan for hybrid storage
- Operations: Lead a team focused on appliance shipping & tracking logistics
- Community Engagement: Directly participate and build the global hybrid storage field sales community
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Senior Product Marketing Manager Resume Examples & Samples
- Develop the strategy for FastTrack workloads and services
- Represent the needs of IT Professionals to internal Microsoft stakeholders (marketing, engineering, and segment teams)
- Own the technical narrative for FastTrack Services, develop in partnership with engineering
- Motivate and inspire IT Professionals to embrace Office 365 through outstanding technical demonstrations, content delivery, and community involvement
- Develop and maintain technical readiness assets for Office 365 FastTrack
- Represent the FastTrack team at customer and partner technical events
- 5+ years of experience working with IT Professionals, preferably in ITI/ITM roles
- Proven ability to work across engineering teams and cross-BG
- CS or equivalent degree
- This role is based in Redmond but up to 20% of the job will be travel (technical events)
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Senior Product Marketing Manager Resume Examples & Samples
- 5-10 years of applicable B2B product, services or solutions marketing
- Minimum of Bachelor’s degree required; Marketing or Business degree is preferred
- Demonstrated experience developing proactive marketing campaigns
- Understanding and experience working within a Pragmatic Marketing framework
- Ability to travel as needed (15% anticipated)
- Practical experience executing or analyzing higher education analytics implementations strongly preferred
- Familiarity with principles of content marketing and marketing automation is highly desirable
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Senior Product Marketing Manager Resume Examples & Samples
- 10 years + experience in Product Marketing/ Innovation with a track record for developing customer resonant propositions and driving execution
- Track record in collaborating cross-functionally and partnering with stakeholders to drive solutions in partnership
- Understanding of online & physical retail dynamics with broad awareness of industry trends and dynamics
- Data driven approach with experience in research & data analytics
- This role requires experience in product marketing, customer needs, our field and channel. You must have a track-record of delivering great marketing. You will be someone that other teams want to work with and look to as a great collaborator
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Senior Product Marketing Manager Resume Examples & Samples
- Understand customer needs and assess fit for programs
- Scope customer solution requirements and initiate engineering engagement
- Establish exec-level connections and develop close working relationships with customers
- Identify relevant topics and prominent speakers (both internal and external) for webinars and events
- Drive deliverables to help drive the customer engagements forward
- Develop showcase stories with an explicit focus on the customer’s thought leadership and vision
- Ability to drive cross-team collaboration with diverse groups in a cross functional organization
- Top-tier problem-solving skills with the ability to achieve results despite ambiguity, and ability to think strategically about technology and its business implications
- Experience and proven track record in taking new and innovative products and technologies to market. A master’s degree is preferred but not required
65
Senior Product Marketing Manager Resume Examples & Samples
- Minimum of 5 years of experience in technical marketing or product management
- Expertise in Azure or another cloud platform
- BS/BA degree, MBA or MS preferred
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Senior Product Marketing Manager Resume Examples & Samples
- Ability to work collaboratively with internal and external stakeholders to get things done
- Technical background or demonstrated ability to develop expertise in technical subjects, such as programming and product development
- Self-motivated and comfortable defining your own objectives and priorities
- Good written and oral communication skills
- Bachelor’s degree (BS/BA) is required
- Understanding of channel sales and licensing a plus
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Senior Product Marketing Manager Resume Examples & Samples
- Drive launch strategy and planning for CRM waves (2x year)
- Program manage product waves and lead launch v-team to ensure alignment and consistent execution across the CRM PMG, Integrated Marketing and Field Strategy & Ops teams
- Work with Readiness, Field Strategy & Ops teams, and global role owners to ensure that content and training land properly with field and partner communities
- Own events strategy for CRM PMG - working with global and subsidiary event teams
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Senior Product Marketing Manager Resume Examples & Samples
- Communicate Microsoft’s unique social engagement value proposition through compelling storytelling and content
- Drive thought leadership around social and the intersection with customer engagement processes. Work with content marketing team to amplify reach and awareness
- Collaborate with the Compete team to deliver competitive insight and differentiated positioning for Microsoft’s social solutions
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Senior Product Marketing Manager Resume Examples & Samples
- Plan and develop business insights to drive revenue and profitability (GM) goals for those classes-of-trade
- Deliver key business analytics around retailer and partner performance, support senior executives on strategic projects through timely and accurate reporting and develop correction of errors plans per class of trade with clear next steps
- Identify and assess growth opportunities by tailoring offers/programs with a clear value proposition
- Conduct deal modeling to evaluate new partnerships and create standardized views to optimize revenue, GM, units at a ‘local’ level
- Drive deliverables, set and manage timelines, structure and scope complex problems and routinely inform stakeholders across business units
- Perform competitive analysis per class of trade to better support decision making and enhance Microsoft’s competitive positioning in retail
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Senior Product Marketing Manager Resume Examples & Samples
- Partnering with engineering to identify key customer scenarios, define product value and prioritize areas of investment
- Driving awareness and usage of Office 365 threat protection related capabilities
- Developing technical content, including blog posts, videos, slide decks, demos
- Serving as an evangelist to customers, partners, and field sales, regularly presenting to audiences both large and small
- Experience creating product messaging & positioning frameworks, customer-ready and sales-enablement content, along with general storytelling
- Proven capability to collaborate with and influence a varied group of partners
- B.A./B.S in Computer Science / Comp. Engineering (preferred), Marketing or related field
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Associate Product Marketing Manager Resume Examples & Samples
- Bachelor's Degree in Marketing, Education, Science, Business or related field, or equivalent work experience
- Three plus years of relevant experience
- Experience with Project Management and keeping multiple projects on track
- Experience with Marketing Logistics & Systems
- Strategic and integrated marketing planning
- Sales support planning
- Strong understanding of the customer and competitive landscape
- Translate insightful, comprehensive market research to understand the needs of the market and turn them into feedback on product development and market planning
- Hands-on and detail-oriented
- Deliver results in a fast-paced environment
- Experience in educational products
- Experience in B2E or B2C
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Senior Product Marketing Manager Resume Examples & Samples
- Be the lead technical evangelist of our Customer Service domain and application platform capabilities, building out differentiated technical content and demonstration scenarios that enable thought leadership
- Drive the collaboration with Customer Service and application platform feature PMs to deliver functional roadmap content
- Deliver our value proposition and product demonstrations at internal and external conferences and strategic briefings
- Act as point of contact with Cloud + Enterprise application platform team to align on capabilities and value proposition
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Senior Product Marketing Manager Resume Examples & Samples
- Drive global marketing strategy planning and develop global marketing programs to deploy resources across all parts of the customer buying process
- Work closely with campaign leads, marketing channel teams and product marketing peers to create and prioritize business requirements to develop an end-to-end integrated marketing plan
- Collaborate with field and partner marketing teams to develop integrated marketing activities that can be executed across the subsidiaries and ecosystem
- Drive delivery of key execution plans, collateral, BOMs, and marketing programs and offers
- Serve as the internal and external champion for hero offerings
- Ability to distill complex business and technology strategies to compelling messaging across various marketing materials across variety of audiences
- Experience in a business group, field or marketing role
- Bachelor’s Degree or equivalent experience of 10+ years marketing experience
- Experience successfully managing a team of marketing professionals
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Senior Product Marketing Manager Resume Examples & Samples
- Developing a strategic framework to select brand name customers as Azure value proof points
- Defining and attaining aggressive goals for referenceable customers
- Working with account team to either start from scratch, attach to a pipeline customer or leverage an existing Azure engagement
- Working with integrated marketing engines to deliver scalable modern content as an output of the customer story
- Being a customer and field advocate by understanding the customer story and championing its exposure internally and externally
- Sales models: Understanding of field motivators and constraints to engage with a large customer at the right time in the right way, as a positive resource to the account team
- Communication skills: Excellent presentation and writing skills with a balance of IaaS and PaaS value propositions and messaging, understanding of modern marketing content vehicles
- Collaboration: Exceptional collaborator on complex multi-faceted issues across multiple groups
- Influencing Others: Ability to move others across organizational boundaries to a desired business outcome when there is no clear “ownership” of an issue
- Executive Presence: Present in and drive VP level discussions to champion a customer’s engagement or work with high level customer executives
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Senior Product Marketing Manager Resume Examples & Samples
- Develop deep understanding of customer needs and adoption blockers and market dynamics to develop the right program
- Partner closely with all the stakeholders and help launch this program in the market
- Own core content, digital experience, phased roll-out plan
- Growth Mindset and Customer Obsession
- Knowledge of Microsoft Azure and/or other cloud vendor technology
- Exceptional communication skills and experience talking to analysts, press and executives
- Minimum of 7 years of experience in engineer program management or technical product management. Degree in Computer Science, MBA or equivalent experience is preferred
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Senior Product Marketing Manager Resume Examples & Samples
- Partnering with FastTrack to design and delivering a program platform to support the execution of Office 365 usage pilots-through and outside of FastTrack motions-with business users
- Devising the means to track progress and measure impact of pilots on business user active usage
- Identifying unique and creative usage scenarios to directly drive pilots and experiments
- Land the program with the field and track impact to ensure pilots are run efficiently and best practices are captured
- Partnering with Office product marketing, FastTrack Center and engineering to land lessons learned from pilot outcomes into “at scale” programs and marketing initiatives
- 5+ years of experience in product marketing, marketing communications or program management
- A proven track record of cross-boundary collaboration, analytical problem solving skills, creativity, and building scalable programs
- Demonstrable strong written and verbal communications skills
- A passion for enabling customer success
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Senior Product Marketing Manager Resume Examples & Samples
- 1) Build the end to end “hero” demo for cloud and enterprise. This demo will highlight key differentiated scenarios across products such as Azure, Azure Stack, Enterprise Mobility Suite and data and be used by the sales and marketing at corp and in the subsidiaries. You will make your demo accessible to the broad ecosystem using Azure and as such will scale your impact globally. The field has done some work here to boot strap you however there is no pre-existing work at corporate so you have a real opportunity to innovate
- 2) Keep the end to end demo relevant as we innovation at cloud speed by refreshing at a regular cadence (quarterly) that enables us to take on board new scenarios and demonstrate agility
- 3) Support demos at tier 1 events. You will be on point to drive the success of Azure demos at tier 1 events
- 4) Deliver demos. You not only enjoy building demos you also enjoy delivering them
- 5) Provide technical input on Immersion. You will partner with the immersion lead to provide input on the immersion hands-on labs
- Experience in go to market for business audiences
- Demonstrated experience in delivering innovation
- May have been a technical product manager on a single product looking for a broader role
- Ability to analyze and diagnose complex product and business challenges, formulate solutions, and then motivate the broader organization to action
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Senior Product Marketing Manager Resume Examples & Samples
- Passion and dedication to results
- Track record of influencing at multiple levels with external as well as internal partners
- 2+ years in product marketing, technical sales, or product management
- BS in a technical field, preferably computer science or electrical engineering, or equivalent experience
- Understanding of Microsoft technology and products
- MBA is desirable but not required
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Senior Product Marketing Manager Resume Examples & Samples
- Establishing the go to market strategy for the portfolio
- Deeply understand customer needs, market intelligence, and product planning process to deliver the right solutions for the market
- Creating marketing plans for new product and feature releases
- Develop first best product content and enable customer, field and partner readiness
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Senior Product Marketing Manager Resume Examples & Samples
- Craft world-class messaging & positioning for end-users and partners
- Metrics driven marketing plans, great analytical skills to work with finance and business intelligence teams
- Drive thought leadership for new Skype scenarios
- Bachelor’s Degree and equivalent experience of 7+ years marketing experience, MBA a plus
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Senior Product Marketing Manager Resume Examples & Samples
- Creating solution and product value propositions for running enterprise applications in Azure across dev/test and production environments
- Owning core content strategy and delivering exceptional “first and best” core product content for customers, partners, and the field
- Defining the Go-To-Market strategy including sales strategy, product packaging and incentives in close partnership with key stakeholders
- Defining KPIs and executing for success against those KPIs
- Serving as a solution/workload subject matter expert within internal corporate and external customer and partner events and briefings
- Leading co-marketing activities with partners
- Designing and executing digital marketing and customer lifecycle marketing initiatives
- Being the marketing execution hub and co-own launch decisions with business and engineering teams
- Synthesizing a deep understanding and point-of-view on competitor offerings in the space and teaching the broader organization how to compete and win
- At least 7 years' experience marketing commercial software to business users, developers and IT
- Ability to translate solutions understanding into a compelling story for customers’ that clearly articulates Microsoft’s strategy, benefits and differentiation when using Azure’s services
- Ability to analyze and diagnose complex product and business challenges, formulate solutions, and then motivate the broader organization to pragmatic action
- Desire to be involved in a development stage business with an entrepreneurial bias
- B.A./B.S in Computer Science, Marketing or related field Computer Information Systems, preferred
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Senior Product Marketing Manager Resume Examples & Samples
- Driving awareness and go-to-market plans for Office 365 privacy & transparency related capabilities with field sales and customers
- Developing core messaging and content, including slide decks, videos, blog posts, FAQs
- Executing on Office 365 thought leadership campaigns focused on security and compliance executive audiences
- Partnering with Windows and Cloud & Enterprise marketing teams to land cross-Microsoft security campaigns
- Managing web properties related Office 365 security and compliance including the Office 365 Trust Center
- Leading Office participation in events related to security & compliance
- A passion for technology and IT Admin/security related scenarios
- Self-awareness, the ability to be self-critical, and a strong desire to learn/grow
- B.A./B.S. in Computer Science / Comp. Engineering (preferred), Marketing or related field
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Senior Product Marketing Manager Resume Examples & Samples
- Make the product value proposition real through compelling core product content
- Drive innovative product marketing assets to highlight our differentiation to field, customers and partners
- Develop and drive customer adoption programs
- Partner with integrated marketing on GTM initiatives that deliver field, partner and customer success
- Engage and win-over influentials with excellent product advocacy, evangelism and thought leadership
- Engage with customers through the executive briefings and with the field to gain feedback
- Cross-team engagement across engineering, sales and marketing to drive customer evidence
- Proven ability as a product advocate both small group and at scale
- Excellent analytical, problem solving, written, and verbal communications skills
- History of developing innovative solutions to ambiguous problems
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Associate Product Marketing Manager Resume Examples & Samples
- Create and secure digital marketing assets for product and feature launches, updates and events. Marketing materials include videos, in-product messaging, website and app store copy and creative, promotional images, and social
- Utilize research insights, customer support, performance metrics and other data available to inform marketing assets and customer experience
- Manage opportunities for product marketing to support numerous tent-pole live events in conjunction with network and product strategy (e.g. The Oscars, NBA Finals, Radio Disney Music Awards)
- Communicate value proposition of new features through in-app and out-of-app messaging
- Develop quality and detailed briefs to establish brand strategy, business opportunity, positioning, target audience, and messaging for creative, media and other cross-functional marketing partners
- Understand competitive landscape and industry trends to identify opportunities
- Minimum of 1 year of experience in Copy-writing and digital marketing
- Excellent conceptual, communication and organizational skills
- Self-motivated, a natural problem-solver, and a good communicator
- Demonstrate an ability to oversee multiple projects simultaneously
- A good understanding of the current digital landscape, market trends and internet/device technologies
- Proficiency in Microsoft Word, Excel, PowerPoint, and Keynote
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Senior Product Marketing Manager Resume Examples & Samples
- GUIDE: Help Microsoft sales field and partners to establish Microsoft as the Trusted Cloud leader by identifying, qualifying and landing superior cloud services in strategic markets around the world
- BUILD: Lead the delivery of National Clouds including Azure, Office 365 and Dynamics CRM Online and/or partner services/solutions. These National Clouds include new “Local” regions in countries like India, Canada and the UK, and “Sovereign” regions in restricted and strategic markets like U.S. Government, China and Germany
- GROW: Work closely with Subsidiaries, Finance, Legal and Business Groups (Engineering and Business/Marketing) to deliver Azure, Dynamics CRM Online and Office 365 to exceed revenue goals, beat the competition and increase market share as part of Microsoft’s transition to the cloud
- Project manage the business efforts for growing and expanding Microsoft Cloud for Government and Microsoft Cloud for Canada, including the deployment of new channels and marketing programs
- Partner with Azure, Office 365 and Dynamics Engineering to develop milestone launch schedules and future service roadmaps in the region
- Partner across Azure, Office 365 and Dynamics Marketing, Legal, Licensing and Operations to successfully land new channels, offers and cloud services
- Develop strong relationships with regional subsidiary teams and work with them to develop local launch, growth and marketing plans
- Provide timely and regular reporting of progress and the escalation of key issues
- Strong leadership and communications skills
- Complex problem solving skills
- Ability to think in strategic and structured fashion
- Deep understanding of the Microsoft organization structure
- Outstanding cross-group collaboration skills
- BS/BA degree with MBA preferred
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Senior Product Marketing Manager Resume Examples & Samples
- 3+ years of experience in product marketing
- Great budget management with multi-million dollar budgets
- Strong integrated marketing skills
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Senior Product Marketing Manager Resume Examples & Samples
- Create value propositions and build product marketing assets to highlight differentiation
- Win over influentials with excellent product advocacy, evangelism and thought leadership
- Source and publish customer evidence and 3 rd party proof points
- Define the go-to-market strategy in close partnership with key stakeholders
- Partner with integrated marketing, PR, and field teams to execute on go-to-market initiatives and campaigns
- Engage directly with customers through briefings and events to help win deals and collect feedback
- Maintain deep subject matter expertise and synthesize insights on customers and competition
- Influence product roadmap
- 5+ years of Product Marketing experience in the technology industry
- Domain expertise in cloud computing and enterprise IT solutions a strong plus
- Building trusted relationships across stakeholders in marketing, sales, operations and engineering, including at the executive level
- Razor-sharp intellect, coupled with big picture thinking, problem solving, and decision making capabilities
- Strong entrepreneurial skills to excel in a complex and rapidly evolving environment
- Excellent oral, written, presentation and interpersonal skills
- Bachelor’s Degree required and MBA is a plus
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Senior Product Marketing Manager Resume Examples & Samples
- Work across organization to drive seamless demo & evangelism experience for PowerApps and MSFT Flow, including utilizing the O365 and Dynamics demo & evangelism assets
- Work closely with Program Management on roadmap and disclosure of a fast pace and innovative roadmap for these cloud services
- Develop core product marketing content for technical evangelism
- Be the lead evangelist of these new offerings, including building out differentiation demo scenarios that enable thought leadership in for these new Cloud services as well as being a sought after product Evangelist in 1 to few (eg Executive Briefings) or 1 to many (eg. Microsoft internal and external conferences)
- Strongly develop analytical and technology skills to enable development of strong value proposition for incubation initiatives
- Track-record of Evangelism utilizing both English verbal and written communications skills
- Functional and technical product knowledge of business application platform services and mobile enterprise offerings is a plus
- Proven project management and virtual-team leadership capabilities in complicated (IT) projects
- A minimum of 5+ years of demonstrated post-college work experience in product marketing or product management
- A Bachelor degree
- Relevant application platform cloud service domain experience preferred
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Senior Product Marketing Manager Resume Examples & Samples
- Microsoft Business Solutions/Dynamics Lead: MBS/Dynamics field sales and architecture lead for ERP and CRM solutions
- Strategy Development & Execution: Establish and optimize MBS/Dynamics solution field sales and architecture strategy
- Field Landing & Readiness: Ensure successful global resource enablement and help land sales initiatives/readiness plans through segment and sales readiness channels. Includes as appropriate engagement in virtual training, executive meetings, field readiness events, etc…
- Sales Effectiveness & Efficiency: Optimization of MBS/Dynamics solution sales and delivery engagements focused on business growth & achievement of revenue/scorecard goals with demonstrated global impact
- Field Connection & Immersion: Establish field relationships and ongoing engagement to formalize connection channels, listening systems, escalation management, and field council
- Business Expertise & Analytics: On-demand insight & understanding of business architecture & metrics including sales capacity, coverage, competencies, and supporting programs/resources
- Best Practice Sharing: Partner with internal stakeholders and business sponsors to maximize synergy via knowledge transfer and best practices sharing
- Community Engagement: Directly participate and build the MBS/Dynamics centric field sales and architecture community
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Senior Product Marketing Manager Resume Examples & Samples
- Personally contribute as part of a cross-functional product team to successfully execute on strategic programs, including, but not limited to
- Continue our shift to design, market, and sell based around achieving business and IT outcomes
- Analyze market and customer data to draw insights that will define overall plans
- Develop compelling, differentiated messaging and positioning, with a clear understanding of the target customer/audience and a strong understanding of competitive offerings
- Identify and develop collaborations/partnerships with 3rd parties and technology partners to achieve common goals
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Senior Product Marketing Manager Resume Examples & Samples
- Develop positioning, content, and messaging that resonates with customers and communicates the value of NSX within specific verticals, including healthcare and public sector
- Develop and execute plans to scale vertical-specific go-to-market and sales enablement programs
- Create collateral to communicate the value of NSX product and solutions to different types of buyer personas that are specific to industry verticals
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Senior Product Marketing Manager Resume Examples & Samples
- Maintain close relationships with enterprise field and partner sales organizations
- Develop and agree on interlock numbers with the help of the field and business analytics team
- Handle sales enablement as needed (product introduction, change in product roadmap, etc.)
- Understand the “pulse” of the sales organization in relation to the sale of the vSphere platform and also common services tools
- BA/BS in Computer Science or equivalent
- Experience enabling or engaging with enterprise-class sales teams and channels
- Excellent written and verbal communications skills. Ability to translate technology features into business benefits
- 75289BR
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Senior Product Marketing Manager Resume Examples & Samples
- Create a go-to-market strategy to successfully launch new products and solutions into the CSP segment and lead solid execution of this plan across functional teams
- Develop positioning and messaging that resonates with CSPs, relating relevant solution capabilities in terms that they understand
- Create the core marketing content and sales tools needed to reach our customers with a consistent and relevant message
- Acquire deep customer knowledge through market research, segmentation analysis and customer interviews
- Set and monitor key marketing metrics to ensure business success
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Senior Product Marketing Manager Resume Examples & Samples
- MBA is a plus!
- Previous Cloud Hosting, Managed Hosting or SaaS marketing or product experience
- Knowledge of Hosting, Cloud Computing and/or VMware product portfolio
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Senior Product Marketing Manager Resume Examples & Samples
- 5+ years of technical marketing and/or product/program management experience with a proven track record of successfully leading initiatives at (global) scale
- Excellent communication skills with experience in leading technical discussions with engineers, internally at Microsoft and externally at public forums and conferences. Should have solid executive maturity and be comfortable interfacing and presenting to executives
- Deep understanding of the developer tool chain - especially Visual Studio - and related tools and frameworks. Able to create sample applications and comfortable to live-code, demonstrating key product features
- Ability and experience to work closely with a very senior product development team, act as their partner and be able to shape product plans with a collection of influence strategies
- A profound sense of ownership and accountability is absolutely required alongside the ability to influence, inspire large and sometimes skeptical audiences
- A bachelor’s degree in Business Management, Computer Science or a related discipline is required
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Senior Product Marketing Manager Resume Examples & Samples
- Establishing the go to market strategy for the portfolio across cloud and on-premises
- Develop first best product content and enable customer, press, analyst, field and partner readiness
- Support the product planning cycle with customer, partner and field insight
- This position requires excellent oral and written communications abilities, great storytelling and strong interpersonal skills including the ability to interact with technical and business leaders and present at industry events
- Demonstrated experience in technology related roles in areas directly relevant to the responsibilities described above. Ability to think strategically about technology and its business implications
- Top-tier problem-solving skills with the ability to achieve results despite ambiguity. Ability to collaborate and drive cross-team collaboration with diverse group in a cross functional organization
- We are looking for a highly motivated, results-driven marketer and leader, who has strong business aptitude and proven track record in taking new and innovative products and technologies to market
- Marketing experience is required: 6+ years’ of product management and/or product marketing experience or related technology experience, previous Business Intelligence industry experience is preferred; A master’s degree is preferred but not required
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Senior Product Marketing Manager Resume Examples & Samples
- Collect user pain points, needs and wants: Monitor app store review, use feedback tools, survey and various data points; use this feedback for incoming backlogs to understand our users
- Partnership: Work with Country Marketing and Product Management teams on alliance or partnerships with local or global players
- Go to market/product communication strategies: Work with Country Marketing and Customer Service teams to ensure users are aware of, understand the value of and know how to use incoming features
- User-centric engagement strategy: Co-develop framework that collect users’ data from all channels. Segment the user based on the centralized data
- User-centric engagement execution: Develop scaleable, scientific, machine-driven and human-driven targeted interaction strategy and message to engage them with a single and consistent message at various points during the user journey. Use channels such as message on site/app, personalized listing, personalized advertisement, push notification, SMS, segmented email or work with the local Marketing team to serve the person with paid media
- Digital merchandising/ digital content producing: Identify opportunities of leveraging Content Management System to serve content, such as seasonal galleries, on site/app and allow user to see fresh and engaging content
- 5+ years of product marketing, go-to-market, content management, digital merchandizing or digital producer experience for consumer-facing app and web. Leading Content Management System (CMS), content strategy and personalization content experience are a plus
- Proven track of record of launching successful products and improving in fast-changing markets by leveraging great product marketing tactics and content (e.g. 4+ star apps, award-winning app/webs, significant user/ conversion/ retention/ revenue increase)
- Experience in or experience of working closely with User Research, Product Management, Marketing, Content Management, Engagement Calendaring and Analytics teams
- Mexico and/or South Africa, Classifieds industry, eCommerce and emerging market experiences as well as speaking Spanish are a big plus
- Computer Science(CS), Master of Business Administration(MBA), Marketing, Integrated Marketing Communications (IMC), Marketing or Communications degrees are preferred
- Strong communication skills, business sense, technical knowledge, leadership skills and comfortable working in an entrepreneurial, ambiguous and fast-paced environment
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Senior Product Marketing Manager Resume Examples & Samples
- Develop product positioning and messaging that differentiates our products with brands and agencies
- Understand our buyers, their pain points, buying process and criteria, and transfer knowledge back to product and sales
- Keep the company up-to-date with market trends, and keep us several steps ahead of the competition at all times
- Conceive and develop innovative marketing programs that drive demand with brands and agencies
- Develop the strategy for messaging, packaging, promotion and selling of our products
- Plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Educate both internal and external stakeholders on our product features and their benefits
- Collaborate with Sales Operations to develop sales tool that support the selling process targeted to your market segments
- Create content (e.g. sales documentation, product videos, website copy, blog posts, Quora, and other forums) that articulates the benefits of our products to the world
- Measure and optimize the buyer journey as it relates to product feature adoption and usage
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Senior Product Marketing Manager Resume Examples & Samples
- Building customer and field ready content that leverages best of Azure and positions Azure for field and customer success
- Develop and run worldwide programs, campaigns and offers to win with Azure
- Drive competitive readiness for Microsoft field and partners
- Field Empathy: Understanding of field motivators and constraints while focusing on customer satisfaction
- Communication skills: Excellent presentation and writing skills with a balance of messaging, packaging of assets, offers and marketing content vehicles
100
Senior Product Marketing Manager Resume Examples & Samples
- Work across the org to develop core messaging and position for PowerApps, Microsoft Flow and new Video SaaS services
- Develop core product marketing content for these services to enable sales and outbound marketing initiatives
- Engagement and develop content for Relationship Marketing and Global Engagement Programs to drive scale digital marketing initiatives
- Engage with Azure Platform Marketing, O365 Product Marketing and Program Management teams to drive our media SaaS offerings
- Strongly outbound product marketing skills to develop of strong position and messaging for new SaaS services
- Functional product knowledge of application platform services is a plus
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Senior Product Marketing Manager Resume Examples & Samples
- Product marketing: partner closely with engineering on the product vision, value proposition, positioning and roadmap - informed by your deep understanding of your customer and the competitive space
- Storyteller: From product narratives, to key messages, to blog posts, and more, you will play a significant role in telling the Azure story, and shape the dialogue we have externally
- Go-to-market: Execute the go-to-market plans to the ensure rollout of services and capabilities is thoughtful and planned. You’ll be orchestrating others as well as rolling up your sleeves to create content yourself
- Product advocate: You will engage and win-over influencers with product advocacy and evangelism. You will present and demo to key customers, partners and the press
- 5+ years of experience in product marketing, including the creation of positioning, messaging, and storytelling
- Experience in go to market for technical and business audiences
- Outstanding communications skills with a comfort level in executive level presentations
- Demonstrated ability to create narratives that are targeted to different customer segments, delivering clear outcomes and a call to action
- Proven experience in being a value-added partner to engineering teams - partnering on product vision and roadmap
- Experience and desire to be a strong customer advocate and develop and nurture targeted communities of influencers
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Associate Product Marketing Manager Resume Examples & Samples
- Drive high impact work for products touching consumers, and developers in support of the Facebook brand
- Work on foundational marketing projects such as positioning, naming, competitive analysis, external communications, campaign and collateral development
- Coordinate and manage cross-functional teams including public relations, sales, product, customer service, legal and other key stakeholders to deliver world-class product marketing communications
- Advise product teams on core strategic and business decisions
- Bachelors degree or equivalent with a 2017 graduation date
- Must have (or be able to successfully obtain) US work authorization for 2017
- Previous experience in marketing, advertising, product development, product management or consulting
- Track record of achieving results, increasing responsibility, and leadership
- Demonstrated prowess in communication skills
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Senior Product Marketing Manager Resume Examples & Samples
- Develop product positioning and messaging that differentiates Current products in the market
- Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Develop the strategy and help build marketing programs that drive demand for products
- At least 8+ years of software product marketing experience with at least 2 years experience in a field facing/customer role
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Senior Product Marketing Manager Resume Examples & Samples
- Mentor a growing product marketing team and be seen as an external thought leader in the ad tech space
- Develop positioning and messaging concepts for strategic products through competitive analysis, market opportunity assessment, and customer insights
- Lead market validation efforts on future products through customer interviews, research and analysis of user data to shape the future of marketing and product
- Manage new product launches strategies including naming, pricing, packaging, and fit within the overall AdRoll brand portfolio
- Partner closely with cross-functional leadership of product, sales, and the larger marketing team to validate product/market fit, launch products and execute product adoption strategies
- 5+ years of experience in product marketing, business strategy, product management and/or SMB/mid-market marketing
- Track record of driving rapid growth of innovative technologies (SaaS marketing or ad tech experience a major plus)
- Experience with go-to-market planning including naming, pricing, and positioning
- Ability to communicate effectively to large and disparate audiences
- A collaborative, team-oriented attitude with strong emphasis on mentorship
- BA/BS; MBA a plus
- Familiarity with concepts of Python, SQL, and javascript a plus
105
Senior Product Marketing Manager Resume Examples & Samples
- Design product go-to-market strategy and programs
- Track key business indicators, including market share, attach rate and competitors’ marketing strategies to guide future product direction and marketing efforts
- Leverage and measuring social media impact to increase awareness of offerings as well as build advocacy for Hitachi infrastructure solutions
- Demonstrate good judgment in solving problems as well as identifying problems in advance, and proposing solutions
- A minimum of 7 years of IT marketing experience; 3 of those years in flash or cloud marketing
- A Bachelor of Arts of Science Degree is required or equivalent experience
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Senior Product Marketing Manager Resume Examples & Samples
- Grow the top line by developing and executing annual and strategic plans
- Grow the bottom line by developing and executing pricing, mix and margin strategies
- Grow customer distribution by supporting field sales staff with promotional programs, training, vendor communications, and resolution of transactional issues
- Create innovation pipeline, define and prioritize product features, develop go-to-market plans and lead launch executions
- Support field sales staff with growth and promotional programs, training opportunities, vendor communications, and resolution of transactional issues
- Analyze data and metrics to gain deep understanding of the market, business drivers, and customer and product segments
- Manage fire SCBA and technology product launches, working with cross-functional launch teams
- Develop and execute pricing, mix and margin strategies
- A minimum of 3 years of Marketing or Product Management experience
- Experience with highly technical, certified, complex Safety Products
- Solid business acumen, with ability to analyze, summarize, and present business results and indicated actions
- Ability to provide strategic leadership, direction and development for the US and International markets
- Experience managing vendor portfolio, category management, and pricing policy; including managing vendor relationships and contractual agreements
- Ability to support field sales with inventory positions, vendor relations and product issues
- Experience product pipeline plans
- Ability to drive improvements in inventory management processes, including SIOP (Sales, Inventory, Operations, Planning), forecasting, IOS (Inactive, Obsolete, Surplus)
- Experience developing and driving integrated growth programs across all sub-categories, using data mining and other tools to target appropriate customer segments
- Conduct market research to formulate ideas for new products and/or product line extensions
- Develop business plans for proposed new products, product modifications or line extensions
- Able to establish and maintain competitive product/features/pricing spreadsheet
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Senior Product Marketing Manager Resume Examples & Samples
- 5+ years in enterprise security with strong understanding of the overall security market and emerging trends
- Experience with selling SaaS, and familiarity with SaaS security solutions preferred
- Familiarity with numerous cloud application capabilities, and the interest level to dive into new ones
- Degree in a field tailored toward technology prowess, or problem solving preferred. For example: information technology, computer science, engineering, or proven track record of familiarity in the technology field
- Graduate degree also preferred
- Product marketing or product management experience preferred
- Experience with web security, data loss prevention, encryption, and authentication technology a plus
- Excellent positioning and messaging skills
- Strong writing and power point creation skills
- Experience in public speaking, hosting webinars, and delivering presentations to customers required
- Experience as a company spokesperson (analysts/press, social media) required
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Senior Product Marketing Manager Resume Examples & Samples
- Lead creation of messaging and positioning for consumer security services that drive market awareness and build the McAfee/Intel Security brand
- Help drive revenue and influence roadmaps by working with Product Management, Engineering, User Experience, Sales, and Consumer Marketing to develop sales tools to support complex competitive partner sales cycles
- Design and oversee creation of programs, tools and content to help drive messaging effectiveness and communicate the value of McAfee consumer security services
- Monitor relevant marketplaces and competitive products from a technical and business perspective, determine appropriate competitive positioning/differentiation, and deliver market-facing launch and ongoing product-support assets
- Assist in the development and presentation of sales training for the Intel Security sales force
- Opportunity to work in the field with Sales and other event venues to present to key customers, press, and analysts
- Experience in leading and influencing multiple projects involving technical, business, strategic, marketing and planning activities
- Demonstrated ability to understand marketing strategy and convey a clear value-based message for a target audience
- Ability to work both with teams, and across multiple teams of members without reporting responsibility to influence and command the respect of individuals around the company
- Skillful in creating programs that increase revenue and generate customer acquisition, conversion and retention
- Knowledge of the ISP/Telco ecosystem
- Strong understanding of B2B marketing
- Experience with fixed broadband services (consumer) as well as consumer CPE equipment
- Understanding of Open Systems Interconnect (OSI) model and how it applies to marketing
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Senior Marketing Marketing Manager Resume Examples & Samples
- A relevant degree is required, Masters in business or marketing specialization preferred
- Relevant FMCG experience
- Francise experience in Baby, Feminine Care, Oral Care, Smoking Cessation, Skincare or OTC would be highly beneficial for this role
- Extensive, progressive experience in setting a vision and executing in a similar integrated brand leadership role within a consumer packaged goods organization, preferably with a breadth of functional and/or industry experience is required
- Experience marketing in a digital world, (i.e., social media, e-commerce, analytics, on-line) is required
- Experience working in a global organization and collaborating with regional groups is preferred
- Demonstrated skill in executing and delivering brand leadership in a similar integrated brand leadership role is required
- Proven record in project management (preferably at global/regional level) is required
- Experience living/working in at least one market within the EMEA region is preferred
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Associate Product Marketing Manager Resume Examples & Samples
- Collaborate within Marketing, Sales and Product Development to bring the voice of the customer to everything you do and drive revenue through strategic and integrated marketing planning, sales support planning, and execution efforts based on a strong understanding of the customer and competitive landscape and our opportunities for differentiation
- Bring insightful questions that challenge the status quo as you assist the product team with the development of revenue targets, accurate forecasting, profitability, and pricing review and translate insightful, comprehensive market research to understand the needs of the market and turn them into feedback on product development and market planning
- Drive innovations in the analytical approach we take to understanding our customer behavior to inform strategies
- Three plus years of relevant marketing, or product management experience
- Bachelor’s Degree in Marketing, Psychology, Business or related field, or equivalent work experience
- Pragmatic Marketing certifications
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Senior Product Marketing Manager Resume Examples & Samples
- Develop and maintain evergreen key buyer personas
- Develop strategies for top of funnel, conversions/upgrades and renewals
- Ensure there is adequate self-help and ease of use for products to allow a customer to get up and running quickly
- Leverage customer advocacy and online communities for stories and experiences that inform product management / product development and promote our products and services
- Develop sales enablement tools and tactics to capitalize on opportunities at the national level
- Create / deliver product presentations; including in-person national trade shows as well as webinars in support of field sales
- Support corporate training in the development of materials specific to products both in person and via the web
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Senior Product Marketing Manager Resume Examples & Samples
- A minimum of 3 years of mobile and/or cloud product management experience
- A minimum of 2 years of experience working with consumer-facing apps and working closely with designers
- A minimum of 2 years of experience with Agile development methodology
- Leadership: A confident, mature person with the ability to connect and inspire others
- Results-Oriented: A driver who possesses the ability to take actions and implement effective solutions in a timely manner. A creative yet pragmatic problem solver
- Analytical Thinking and Decision-Making: A “conceptualizer” of market trends/issues who can then integrate that thinking into marketing and business strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills
- Communication Skills: Excellent written and verbal communication skills. Ability to effectively communicate across functions and levels of the organization, integrate others’ ideas and inputs, and lead teams towards shared goals. Ethics: Highest level of professional integrity and honesty as well as personal credibility
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Senior Product Marketing Manager Resume Examples & Samples
- Develop team and individual capability to advance our product marketing in enterprise mobility
- Partner with integrated marketing on our enterprise mobility global engagement program (campaign) to deliver field, partner and customer success
- Make our solution value proposition real through compelling content across all media
- Deliver industry leading product presentations for major events, including executive keynotes
- Engage and win-over influentials with excellent product advocacy, evangelism and thought-leadership
- Work with our engineering teams to close the loop on field, partner and customer product feedback
- Manage and scale field knowledge and support
- The ideal candidate has a deep passion for technology, and at least a basic working understanding of the enterprise mobility space. They will possess first-rate written and verbal communication skills. They will be equally at home crafting compelling narratives as they will digging-in with industry influentials. The candidate will have the ability to analyze and diagnose both business and communication challenges, formulate solutions, and then motivate the broader organization to action. Success in this role will require the development of strong working relationships with our engineering teams, as well as and other product and marketing groups across Microsoft
- 7-9 years of technology or software marketing experience required
- Proven ability as a product advocate / evangelist both small group and at scale
- Successful track record of working collaboratively across multiple engineering and marketing teams
- Successful history of leading teams (or v-teams) and developing team and individual capability
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Senior Product Marketing Manager Resume Examples & Samples
- Product Positioning – Identify target audience, articulate the value proposition and key business benefits, and help influence product development based on this positioning
- Product Messaging - Develop product messaging that differentiates our products in the market and resonates with our partners
- Product Launches and Campaigns - Plan the end-to-end launch of new products and releases, and manage the cross-functional implementation of the go-to-market plan. Develop the materials in support of our product marketing, including websites, videos, evidence and testimonials, presentations, emails, and training materials
- Sales Enablement - Communicate the value proposition of our products to the global sales and support organizations, and develop the sales tools and training in support of these efforts
- Channel Development – Establish and build new ways to bring products and campaigns to market for Expedia partners
- Analytics – Partner with analytics teams to build dashboards that measure success of product launches and marketing campaigns
- 7+ years product marketing and/or product management experience in a B2B environment
- Innovative mindset – ability to think creatively for new ways to achieve desired outcomes
- Demonstrated success in launching and driving adoption of new products
- Analytically minded; comfortable with data analysis and using this data to make informed business decisions
- Experience educating and partnering with a sales organization; experience with a global sales organization a plus
- Strong communicator with talent to make complex messages compelling and easy to understand
- Detail-oriented with a track record of executional excellence
- Self-motivated with drive and determination to succeed; comfortable with ambiguity
- Team player - prepared to do what it takes to meet the goals of the team
- Experience with agile product development
- Bachelor’s degree a must; MBA preferred
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Senior Product Marketing Manager Resume Examples & Samples
- Create, refine and deliver product positioning to internal and external stakeholders, including materials and training for sales, customers, operations and marketing
- Develop and execute go-to-market plans for new products, with a focus on product positioning for MeSo's direct salesforce; planning will include evaluating rollout timelines and processes by geography, brand and product type, evaluating product bundling opportunities, and determining the right timing, training and communication to ensure success
- Participate in the development of marketing/PR strategy, including development of white papers, case studies, conference presentations, etc
- Work with sales and marketing on customer targeting and segmentation projects with a focus on understanding customer behavior (adoption, account growth, attrition trends, etc.)
- Evaluate post-launch customer adoption of new products, including tracking sell-thru rates, customer feedback, and product performance issues; develop metrics and methodology to assess sales performance
- Assist the marketing team in building sales collateral and product marketing materials
- Support global product and sales initiatives and actively provide sales with product support required to win new business
- Manage multiple projects and details without losing site of the 'big picture'
- Be self-directed and able to move forward in a fast-paced, somewhat ambiguous environment where processes and procedures are not always completely documented
- 5 -7 years of relevant work experience in online advertising, business management and/or product management/marketing
- Proven ability to work with multiple internal organizations requiring clear communication, evangelism and compromise
- Understanding of media buying/planning cycles and Internet ad systems (Doubleclick, PointRoll, etc.) a plus
- Excellent verbal and written communication skills, capable of interacting across all levels of the organization and with external partners
- Strong analytical and quantitative skills, with a demonstrated ability to use numbers and metrics to back up assumptions and evaluate outcomes; experience with financial modeling and statistics is a plus
- Ability to juggle multiple priorities in a fast-paced, dynamic environment, with a strong bias for action
- Experience working directly with sales, engineering, creative services, and operations teams
- LI-AG1
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Senior Product Marketing Manager Resume Examples & Samples
- Develop and implement the strategic plan and key initiatives for each assigned category
- Detailed financial analysis of product line sales, profitability and growth
- Work closely with existing and new vendors to build strong relationships and ensure product quality
- Work closely with Corporate Accounts and Field Sales teams to capture customer insights in order to grow each category
- Provide leadership in all communications activities related on product category for in house creative teams, channel marketing and corporate account sales
- Responsible for maintenance of the product plan and roadmap
- Conduct formal and informal market research to gain an understanding of potential new innovative products – research activities include: focus groups, customer site visits, sales call ride-alongs, etc
- Define customer requirements and product specifications for R&D team in order to begin innovation process
- Assist in managing product development process with R&D leveraging established Phase-Gate methodology
- Responsible for managing entire product development projects
- Develop and execute detailed product launch plan which may include catalog, web, direct mail, samples, print literature and social media
- Bachelor’s degree in Marketing or Business
- 3-5 years product management experience
- Strong verbal and written communication skills and the ability to interact with multiple levels of management and across functions (sales, marketing, R&D)
- Strong PC and systems skills (Microsoft Office)
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Senior Product Marketing Manager Resume Examples & Samples
- 10+ years experience delivering highly successful of go-to-market, demand generation and growth strategies with your fingerprints all over them - you’re extremely proud of what you’ve accomplished
- Experience managing and growing a high functioning marketing team and stakeholder management
- Top-notch at data-driven market research: You’re a truth-seeking missile. You know your market, customers and competition better than anyone, and you’re strong at integrating this information into your growth strategies
- Finger-tippinesses with data: You just go get the data you need with no muss/fuss and can whip it into an insightful story with no help. You know how to leverage data to make decisions and drive growth. Experience with SQL is a plus
- A “driver” personality: You’re biased toward action, a great collaborator and master disambiguator/simplifier. You never stop pushing towards clarity and delivery
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Senior Product Marketing Manager Resume Examples & Samples
- Innovation and Profitable Growth: Drives profitable growth in key market segments through Voice of the Customer and Phased Offering Launch processes. Directs market development programs for new markets and/or the penetration of existing markets. Conducts market research and analysis to track future marketplace trends, customer needs, competitor data, as well as product/service performance and acceptability. Owns key linkage between customer, business, and technology. Identifies and assesses potential for alliances and/or acquisitions
- Commercialization: Takes customer and market trends, feedback, and opportunities to create technology focus and set direction for PolyOne growth initiatives. Ensures the successful commercialization of market-driven products / technology
- Key Marketing Processes: Ensures creation, deployment and use of EVE tools, Phase Decision Process, situational analysis, sales and marketing planning, and dynamic sales model for profitability analysis
- Strategic Planning: Supports development of the strategic plan, the annual operating plan and the marketing communications plan. Implements the strategic marketing direction and uses Porter’s Five Forces assessments with plans to address industry trends, competitive positions and specialization strategy
- Market and Competitive Intelligence: Drives measurement and tracking of market trends and competitive activities including market size, market share, and competitive strengths and weaknesses. Attends various trade / organization functions to develop business contacts and gather market information
- Marketing Communications: Creates marketing oriented sales tools, case studies, literature, press releases, webinars, advertising, brand awareness, trade shows, etc. Develops and coordinates product promotion, technical presentations, and advertising through marketing staff and Marketing Communications. Responsible for communicating marketing activities to regional sales team, customer service, global partners and other functional areas to ensure smooth transition of strategy to action
- Market Segmentation and Value Proposition: Conducts market segmentation. Creates value proposition for the various segments focusing on the customer and ensuring product quality and consistency
- Business and Pricing Practices: Implements market segment pricing and profitability targets
- Profitability Analysis and Margin Management: Monitors business results. Responsible for portfolio profitability and overall gross margins for market segments. Establishes performance targets by market segment and monitors gross margins and profitability against control standards
- Lean Six Sigma (LSS) and Continuous Improvement: Supports and is committed to PolyOne’s LSS improvement process. Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties
- Sales and Customer Support and Training: Develops effective sales tools and ensures sales personnel receives continuous support in the form of up-to-date market application information, training, and problem solving. Supports the development of business unit and corporate marketing training programs. Conducts executive marketing / sales calls to establish and maintain customer contact, identify customer needs, promote sales efforts, evaluate market trends, and develop business within target accounts and industries
- Personal and Product Safety: Operates safely. Works closely with Product Management and Environmental Health & Safety to ensure products meet local, state, and federal/country regulations
- Bachelor’s degree in marketing or related field. MBA preferred
- 5+ years’ of marketing experience with demonstrated time/project management and priority management skills
- Strong analytical and multi-tasking skills
- Expert influencing skills
- Advanced knowledge of the following software applications
- LI-BF1
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Senior Product Marketing Manager Resume Examples & Samples
- Minimum 7-10 years experience in technology product & solution marketing
- Domain experience in security, preferably endpoint security
- Experience marketing to medium and large-enterprise segments
- Ability to travel (approximately 10-20%)
- Bachelor's degree preferably in business or technical discipline
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Senior Product Marketing Manager Resume Examples & Samples
- Responsible for the tools and solutions FICO provides to Analytic Professionals, Data Scientists and Enterprise Business Management. Global 1000 companies use these tools and the FICO Platform to automate and improve their ability to manage risk, and improve customer retention and acquisition across their existing and prospective customer bases by leveraging descriptive, predictive, optimization, prescriptive analytics and decision management
- Buyer Persona selection and alignment (segmentation)
- Messaging, positioning, and value proposition development, in partnership with Product Management Outbound marketing content creation to support global campaign management and field marketing lead generation efforts Launch management for new and existing solutions Sales Enablement, including Content and Collateral development and coordination Internal and External Campaign coordination Routes to Market support coordination, Market Intelligence and Feedback Loop, including Analyst Relations, and Public Relations support Field Intelligence and Feedback Loop Partner Intelligence and Feedback Loop
- Bachelor's Degree required.5+ years of experience in a Product Marketing role to include Product Marketing leadership experience with a global enterprise software and solutions company
- Experienced in working with multiple sales and distribution channels
- Experience in dealing with optimization technologies (or solutions) is desired, but not required
- 2+ years of experience in a technology Product Marketing, Outbound Marketing, or Integrated Marketing role
- Strategic thinker with strong business acumen and analytical skills
- Technology marketing functional experience with a focus on business to business
- Background in analytics technology is not necessary but such experience will be treated preferentially -- Candidate must have a passion for new technology with an understanding of key market drivers
- Proven excellent written, visual, and spoken skills
- Highly collaborative and track record in navigating matrixes organizations
- A self-starter, able to excel and affect change
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Senior Product Marketing Manager Resume Examples & Samples
- PLM UX GUI is responsible for establishing and managing the UX GUI product policy and industrialization tools within Thales InFlyt Experience– UX GUI product line includes Passenger UX GUI, Cabin UX GUI, and Maintenance UX GUI and associated industrialization tools and cloud services
- Responsible for managing product throughout the product life cycle from the preliminary validation phase MRD to PRD with supporting business plan, successful product LAUNCH, Sales OFFER, and product UPDATE to Obsolescence
- Support Marketing analysis of customer needs and expectations in defining competitive product positioning, customer value proposals and Product offer/Policies
- Manage the Product throughout the product Life Cycle and ensure the gated processes are followed with the Product Policy Board (PPB) used for key decision points
- Prepare Go / No Go decision materials including Product Plans for product LAUNCH, OFFER and OBSOLETE decision
- Oversight of LAUNCH (product development managed by DPMO) to ensure product delivered meets requirements specified in PRD and/or Product Plan
- Formulate Use Cases and robust requirements via Product Requirements Documents (PRDs)
- Execute approved Product Plans with Sales and Marketing, Finance, Global Partners, Engineering, Communications, Media Services, Bid Management, Operations and Support
- Coordinate with Engineering (Advanced Technologies) to define Product Policy and R&D priorities as part of Strategic Business Plans as required
- Identify necessary technical partnerships to develop differentiated solution
- Support Capture, Bids and Sales teams with product policy, standard product offering, sales tools
- Provide Product Marketing with the necessary inputs to build marketing and sales tools as well as communication Kits and Product Bulletins
- Work with Marketing and Communication to contribute to the definition of demonstrators, branding, media planning, press releases, trade shows and customer events
- As required, work with OEMs and Country resources throughout the Product Offer ability process
- Up to 20% travel (including international) as required
- 6 years or more related experience and/or training; or equivalent combination of education and experience
- Bachelors in Computer Science, Electrical Engineering, or Graphic Design
- Excellent written and oral communication skills, including presentations and documentation
- Detailed understanding of use case definition, user interface design, architecture, and usability analysis for embedded systems & Android
- Ability to understand and manage cost/pricing models and business plans for software products
- Proficiency using Word, PowerPoint, Excel, Visio, and graphic programs (e.g. Photoshop)
- Masters in Computer Science, Electrical Engineering, or Graphic Design
- Inflyt Experience/Aerospace industry experience
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Senior Product Marketing Manager Resume Examples & Samples
- Developing frameworks for internal service and support readiness prior to external product launch, expansion and sunset
- Planning and executing go-to-market programs for the launch of new products and features, coordinating efforts across multiple functions from product to marketing to sales
- Synthesizing data into differentiated, defensible product positioning and value propositions that connect with a diverse audience of external and internal stakeholders
- Partnering with finance and product management to effectively price and package solutions at optimal price points
- Developing and managing competitive intelligence monitoring programs, including creation of sales enablement materials and coaching our customer-facing teams on how to use our messaging and positioning to overcome objections
- Strong understanding of enterprise technology and digital marketing
- 5-7 years direct product marketing experience with SaaS products, preferably in the B2B mar-tech space
- Demonstrable aptitude, to work across a sophisticated global matrix organization using strong communication, negotiation and influencing skills
- Exceptional project management and organizational skills
- Expert presentation / communication skills and ability to work with sales and client services teams as well as technology groups
- Must be a self-starter, have strong attention to detail and confident with ambiguity
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Senior Product Marketing Manager Resume Examples & Samples
- Take ownership to develop and execute business plans that clearly reflects the business roadmap, product portfolio priorities, channel management activities, and competitive landscape
- Identify, develop, and manage relationships with the key decision-makers, uncover new business opportunities, recommend value added solutions, and develop winning strategies
- Identify & develop relationships with industry players in airline operations, ground handling, line maintenance – or related enabling technology partners that build the Maintenance Services portfolio and support the Services & Connectivity STRAP objectives
- Develop and maintain an understanding of current and prospective customers and respective Vertical Markets to maximize market share
- Run technology road map sessions with customers in a variety of adjacent markets, conduct VOCs, understand customer’s data analytics road map & needs and provide value though Honeywell maintenance solutions
- Identify and manage RDE investment, census, or other resources to ensure the intended solutions are delivered to market in time to support the product line roadmap
- Rally internal support for business strategy & marshal resources to support the business plan
- Develop Go-to-Market tactics to enhance the market position locally, regionally and globally
- Candidate will interface with a global team & must be willing to flex schedule to accommodate collaboration across different time zones
- This role will require effective communication, influencing skills, & strong program management fundamentals
- The successful candidate will have experience leading cross functional teams, developing management operating systems, & driving results
- Candidate will be expected to work with limited supervision to drive results
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Senior Product Marketing Manager Resume Examples & Samples
- Demonstrate expertise in sales and marketing management to credibly shape and set direction in partnership with regional marketing teams
- Work with regional sales and marketing teams to drive sales productivity, and direct effort in order to have the greatest overall impact on company results
- Drive product/market lifecycle management across current product portfolio to achieve global economic success
- Assist regions in the development of marketing collateral, when necessary
- Generate short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
- Monitor competitor products, sales and marketing activities
- Maintain research database by identifying and assembling market information
- Liaise with suppliers and vendors as required
- LI-VH1
- Bachelor's degree in Marketing, Business or Technical Discipline required
- Five or more years of experience with healthcare and/or pharmacy required
- Medical device industry and/or consumables experience a plus
- Knowledge of the practice of infection control and strategies for surveillance, prevention, and control of healthcare-associated infections necessary
- Comprehensive understanding of both surgical site infections (SSI) and catheter-related blood stream infections (CRBSI) a plus
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Senior Product Marketing Manager Resume Examples & Samples
- Communicate cloud service proposition for Dynamics 365, which consolidates business process, productivity, and intelligence on Microsoft Cloud, through compelling storytelling and content
- Partner with National Cloud, Service Engineering and Product Engineering teams on an ongoing basis to translate cloud service and product capabilities into value propositions, messaging, and sales tools
- Support end-to-end data center and Dynamics product launches to ensure field and partner readiness
- Provide on-going support to the field on Microsoft Cloud for business apps including management of Trust Center and RFP Tool
- Work with field and channel enablement teams, event planners, and demand generation teams to ensure Microsoft Cloud Service is represented as a key component of Dynamics 365 value proposition
- Help promote migration of existing Microsoft Dynamics customers from On-Prem solutions to Cloud solutions by identifying and communicating value prop of Cloud vs On-prem
- Key requirements include
- 5+ years of product marketing experience in cloud service such as Azure, AWS, Google Cloud Platform and/or SaaS CRM and ERP business applications such as Salesforce, Oracle, SAP
- Business and technical acumen to understand cloud service topics such as security, compliance, privacy, performance, scalability, and reliability
- Ability to prioritize and execute product marketing activities and deliverables, while managing multiple projects effectively and driving them to completion with a focus on producing measurable results
- Excellent communication and storytelling skills
- Self-starter with the ability to jump in and make things happen in a matrixed environment
- Ability to collaborate within and across groups at Microsoft including National Cloud Team, Engineering, partner and field enablement teams, corporate and field marketing, and other PMG teams to build alignment and execute complex projects
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Associate Product Marketing Manager Resume Examples & Samples
- Manage all product release activities such as marketing plan development, product naming, product documentation, packaging, materials forecasting, and quality system release management
- Participate in product launch teams and support product launch activities, such as pre-release customer site activities, demo, evaluation, sample, and event inventory, and other marketing supplies
- Support upstream product definition as needed
- Coordinate project assignments and communication across Marketing, Engineering, Quality Assurance, and Regulatory departments
- Perform special projects within the Technical Product Management function to support overall advancement of Masimo
- General desktop publishing as needed
- General reporting and data analysis
- 1-3 years experience in project management, product management, or technical role
- Results-oriented and positive "can do" attitude with a sense of urgency to get things done
- Must be detail-oriented and flexible
- Excellent organizational, communication, and problem-solving skills
- Ability to work well within a team environment and independently
- Proficient in Microsoft Office Suite, particularly Excel
- Proficient in content management and document control systems, such as Microsoft SharePoint and Oracle Agile PLM
- Prior experience working within a medical devices or life sciences company
- Prior experience with engineering or marketing teams
- Strong familiarity with product development lifecycle
- Comfortable with the FDA and international medical device regulatory processes
- Proficient in desktop publishing programs such as Adobe InDesign
- Proficient in CRM software such as Salesforce.com
- Prior experience with data analysis and business intelligence programs
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Senior Product Marketing Manager Resume Examples & Samples
- Develop product attributes into value propositions and marketing messages, as well as sales training and support material for addressable markets
- Know our competition as well as our internal offerings in order to better position our products and campaigns
- Develop and manage the execution of a global product marketing plan with well-defined success metrics, in collaboration with Creative, Brand, and country marketing teams. This includes developing marketing content and core brand assets (e.g. web content, videos, customer testimonials) as well as preserving brand fidelity across product models
- Prior position in product marketing; or
- Excellent data analysis skills
- Critical thinker and problem solver who is motivated to seek data to inform his or her work and able to distill insight from a wide array of information sources
- Outstanding team player and relationship builder able to earn cross-functional/ cross-geographic team confidence through thought leadership and influencing skills
- Proficient in office productivity tools, such as Microsoft Office and Google Apps
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Senior Product Marketing Manager Resume Examples & Samples
- Product launch – plan the launch of new products and releases and manage the cross-functional execution of the go-to-market plan
- Utilize innovative themes in value props and campaigns: Cloud, analytics, mobility and IT OT
- Develop customer-centric positioning and messaging that differentiates our products in the market
- Demand generation & campaigns – collaborate with regional field marketing, partner marketing, digital marketing and sales teams to develop the strategy and marketing programs that drive demand for our products
- In conjunction with product management, create high-impact customer-facing materials that clearly communicate the value, positioning, and unique advantage of our solution to specific buyers, such as, whitepapers, product brochures, presentations, product specifications documentation, partner marketing materials, etc
- *Candidates must already have a work authorization that would permit them to work for ABB in the US without the need for sponsorship****
- This position requires very strong written/verbal communication skills
- Excellent people and management skills to interact and influence staff, colleagues and cross-functional teams
- Six or more years of B2B software/services product marketing experience
- A solid understanding of the B2B enterprise information technology software market, or demonstrated aptitude and ability to quickly traverse the learning curve
- Understanding of utilities, mining, transportation, nuclear, communications industries preferred
- Experience in developing effective and creative product marketing content, collateral and campaigns
- Ability to travel, up to 20%
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Senior Product Marketing Manager Resume Examples & Samples
- Devise and drive the North American marketing strategy for a product and make sure it delivers against the global brand vision and the annual business goals
- Help prioritize marketing spend in North America and ensure the optimal allocation of resources
- Support the global marketing team with North American insights optimizing every campaign for reach, engagement and monetization
- Establish and actively use KPIs to help the marketing team effectively prioritize between a wide array of attractive solutions
- Provide frequent reports and analysis of game and business performance to various internal stakeholders
- Be the focal point of cross-functional collaboration between many different local and global teams
- Build and maintain relationships with key stakeholders; business and media partners, community influencers and marketing agencies
- Be responsible for the overall brand position communication and assist in constantly evaluating new exciting market opportunities
- You are a marketing veteran and have solid experience within the gaming or entertainment industry (ideally with F2P or games as a service)
- You are capable of devising cutting-edge marketing strategies backed up by insightful market and player analysis
- You have demonstrated the ability to own a significant budget and know how to make tough trade-offs to maximize the overall player experience
- You are great at tracking KPIs across multiple games and understand how to interpret information and devise a solid set of appropriate actions
- You constantly look for ways to learn and improve but don’t miss deadlines despite managing large and often very complex projects
- You always lead by example and enjoy developing less seasoned colleagues both within and outside your immediate team
- You know how to build long-term relationships with key stakeholders and possess excellent interpersonal communication skills
- You don’t just know our players, you are a player
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Senior Product Marketing Manager Resume Examples & Samples
- Become the expert on UpToDate’s customers and market, with a particular focus on the Asia Pacific region; develop and maintain a deep understanding of global healthcare market dynamics, actively monitoring, communicating and acting upon changes relevant to customers and competition
- Gather and analyze data in support of developing pricing strategies; partner with other stakeholders to operationalize pricing
- Segment and tier global markets to obtain/sustain market leadership and ensure optimal packaging, pricing and positioning
- Partner with product management, finance and development to develop business cases for new product concepts by developing and maintaining a deep understanding of target market segments
- Partner with product management to manage approved product concept development projects through the definition, development, testing and launch phases; and to define and execute on the product roadmap
- Partner with the Sales Training team to deliver training on both new and existing products and markets
- Identify, gather and analyze relevant market and customer data to maximize and measure the effectiveness of product marketing deliverables
- Lead the launch of new products and releases, defining product positioning and ensuring operational readiness
- Develop effective messaging and positioning to serve as content for marketing programs, differentiate UpToDate solutions in the market, and communicate the benefits of UpToDate to multiple buyer types
- Manage development of all customer-facing and sales team-oriented content
- Bachelor’s degree or equivalent
- 4+ years of experience in either product strategy or market strategy roles
- 3+ years of demonstrable experience in developing go to market strategies and market segmentation analysis
- 3+ years of experience in developing pricing strategies
- Ability to drive a solutions-oriented go to market strategy
- Previous experience marketing in the Asia Pacific region is a plus
- Pragmatic Marketing training preferred
- Experience in Healthcare IT industry desirable
- Excellent time management, interpersonal communications, decision making, and organization skills
- Effective, clear and concise presentation skills
- Ability to manage projects involving cross-functional teams
- Up to 25% travel may be required, including one trip per quarter to the Asia Pacific region
- Ability to do off-hours calls with Asia Pacific colleagues and customers in a flex time arrangement
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Senior Product Marketing Manager Resume Examples & Samples
- Become the expert on UpToDate’s customers and market, with a particular focus on the EMEA or LATAM region; develop and maintain a deep understanding of global healthcare market dynamics, actively monitoring, communicating and acting upon changes relevant to customers and competition
- Lead both internal and third party market research, monitor competitive activities and identify customer needs in support of strategic product marketing initiatives globally
- Communicate analyses and recommendations to an executive audience in a clear and compelling manner
- Partner with product management and business line management to ensure product growth plans meet or exceed revenue and market share goals
- Team with finance, IT and other relevant teams to ensure that systems support product marketing strategy and objectives, and provide the requisite data for reporting and analysis
- Familiarity with the EMEA or LATAM market is a plus
- Up to 20% travel may be required, including one trip per quarter to the EMEA or LATAM region
132
Senior Product Marketing Manager Resume Examples & Samples
- Partner with product management to lead new product development through product lifecycle, from gathering market and customer requirements, to solution development, go to market strategy, and launch. Post-launch, work in collaboration with finance and business line management to analyze product profitability and sales success, and track progress against revenue goals
- Provide ongoing commercial assessments during product development including identifying and defining unmet needs, analyzing evolving competitive landscape dynamics, and developing target buyer/user profiles; partner with product management to act as primary champion and owner of new product/platform vision
- Proactively identify and champion new opportunities to monetize platforms; partner with cross-functional teams to develop business cases, including revenue projections, for new product concepts
- Become the expert on UpToDate’s customers and market; develop and maintain a deep understanding of healthcare industry dynamics, actively monitoring, communicating and acting upon changes impacting customers and competition
- Partner with the Sales Training team to deliver training on new products and platforms
- 3+ years of demonstrable experience in developing new products
- 3+ years of experience in driving solutions-oriented go-to-market strategies and market segmentation analysis
- Up to 30% travel may be required
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Senior Product Marketing Manager Resume Examples & Samples
- Bachelor's degree in Electrical or Computer Engineering
- 5+ years of experience in managing DDR Memory Interface IP or product that included a major influence in DDR memory subsystems
- Knowledge of DDR protocols such as DDR4, and LPDDR4 is essential
- Demonstrate aptitude to quickly comprehend DDR memory subsystem level challenges and ability to work toward solutions with R&D
- 5+ years of experience in a product marketing organization managing products from conception to product launch
- MBA (Masters in Business Administration) or MS in a technical field with solid business aptitude is desired but not a hard requirement
- Understand the various DDR protocols, market benefits for each protocol as well as system usage of DDR controllers
- Ability to multi task and efficiently handle multiple product and/or program tasks at one time
- Ability to work effectively with diverse teams of internal and external partners and customers from various locations around the world
- Ability to develop and use business case to prioritize activities
- Ability to influence customers to find strategic alignment that aids SoC Realization goals
- Ability to develop or recognize creative solutions to opportunities and problems
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Senior Product Marketing Manager Resume Examples & Samples
- Analyze the SMB existing client base to determine both short and long-term strategic growth opportunities
- Optimize the offer strategy for existing clients including positioning, messaging and packaging of solutions to drive sales and client satisfaction
- Monitor the health of solutions and determine key performance indicators to measure performance against goal
- Analyze the market and competitive situation (leverage Global Competitive Insights Manager) using existing client, competitive and market data to create product marketing strategies that keep our solutions aligned with the market
- Determine a strategic methodology for collecting and prioritizing client feedback of our solutions to help inform product management of enhancement needs
- Lead specific product and service launch activities for the SMB market—in coordination with the global launch team—working with all internal stakeholders and client touch points to assure timely and successful launches
- Enable the field with solution-based training content and assets to support the client lifecycle
- Serve as an internal and external evangelist for our solutions and provide subject matter expertise when working with other marketing teams, sales teams, client development, key clients and prospects
- B.A. or B.S. in business, marketing or related degree
- Ability to think and work strategically
- Ability to think analytically and use data to support your recommendations
- Strong relationship-building skills with the field, field marketing, client development, product management and other key stakeholders
- Ability to manage multiple projects simultaneously and respond to challenging situations
- Work independently and within a team
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Senior Product Marketing Manager Resume Examples & Samples
- Possess at least 8 years of demonstrated success in the consumer electronics or mobile industry
- Proven success evidence in technical/product marketing or product management roles, including solid achievements in inbound and outbound marketing initiatives
- Experienced working in cross-functional and matrix organizational settings, collaborating closely with both engineering and field sales teams
- Critical thinking skills and the ability to think tactically and strategically
- Outstanding hands-on execution capabilities with keen attention to details
- Must demonstrate good business sense, critical thinking, and interpersonal skills
- Understanding of and tuning to sense of urgency and priorities
- Possesses a can-do attitude and strong drive to succeed in a highly competitive market
- Thrives in highly dynamic, agile, and fast-paced environments
- Highly skilled in Microsoft Office tools, marketing collateral creation, and data analytics
- Enjoys multi-tasking and handling multiple projects simultaneously
- Education: Bachelors and/or Master’s Degree in Electrical Engineering desired
- Audio software products experience good to have but not required
136
Senior Product Marketing Manager Resume Examples & Samples
- Execute the go-to-market strategy and plan for Marketo’s products, including product launches
- Develop clear and concise product positioning and messaging for Marketo’s portfolio of products
- Work closely with the corporate marketing, sales and demand gen teams to increase market presence and build pipeline and revenue
- Partner with Product Management team in order to help shape product roadmap and vision
- Analyze competitive offerings to identify product differentiators as well as potential gaps
- Build customer relationships to develop references, case studies, and champions
- Evangelize the Marketo story by delivering compelling presentations at live events as well as on Webinars
- Enable sales organization to effectively understand and sell B2C offerings
- Create and manage a compelling set of sales tools and collateral
- Provide deal support to the sales team
- BS/BA and related work experience required, MBA a plus
- 5+ years’ experience in product marketing including proven success in driving messaging, positioning and sales enablement
- Experience marketing world-class Software-as-a-Service products
- Prior experience with marketing to marketers a big plus
- “High-horsepower” thinker – “High Execution” doer
137
Senior Product Marketing Manager Resume Examples & Samples
- At least 5 years of product marketing or related experience in enterprise software, ideally with experience in the DevOps or security/compliance software
- Ability to travel. You will spend time at industry events, and working directly with prospects and customers
- BA or BS
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Senior Product Marketing Manager Resume Examples & Samples
- Sales Tools: Developing product presentations, whitepapers, product guides, solution briefs, case studies and other tools, to enable sales teams to sell the SAP Hybris solution story effectively
- Product Evangelism: Evangelizing and demonstrating Hybris at conferences, tradeshows, to analysts and customers
- Competitive Intelligence: Research and maintain competitive intelligence in key usage areas and markets and provide field training on competitive intel
- Product Positioning: Connecting market and technology trends with SAP Hybris Service solutions to build product positioning and messages for key use cases
- Product Launches: Participating in product launches to build product messaging, develop product collateral and sales tools and general support of launch plan
- Partnerships: Supporting partnership-related product marketing activities
- Field Enablement: In cooperation with Solutions Engineering, defining and executing key field enablement strategies for positioning new product launches and value proposition of the SAP Hybris Service solutions
- 5-7 years in product marketing or sales engineering in enterprise software
- Customer service, call center or field support experience is preferred
- Experience leading and supporting teams
- Comfort with both technical and business discussions
- Passionate about ground-breaking technology, with strong written and verbal communication skills
- Experience establishing value and translating this to effective technology-based presentation, collateral, use cases/case studies and marketing content
- Ability to effectively articulate technology with flair and to different types of audience, buyers and industries
- Experience and familiarity with Customer Service & Support applications
- Self-starter who truly enjoys working in a fast-paced, innovative software environment
- Strong command of the English language (additional languages are welcome)
- Achievement oriented, creative thinker and enthusiastic
- Open-minded personality
- Proficient in all MS Office tools
139
Senior Product Marketing Manager Resume Examples & Samples
- You will work with engineers, designers, and marketers both inside and outside of Honeywell to turn innovative ideas and interesting challenges into products that ship
- You will both understand the limitations of what technology can do and challenge our engineers in areas where we can stretch to achieve more
- Minimum Bachelor of Science degree in Engineering
- Minimum of 5 years of work experience in a technology focused company
- An appreciation for great design
- Customer focused attitude that has led to spectacular customer insights
- Substantial, demonstrated experience as a cross-functional leader driving the creation of successful, technically innovative products
- Excellent written and oral communication skills, with the ability to articulate both business/user value and complex technical concepts to a variety of audiences
- The ability to comfortably engage and inspire customers, executives, and engineers
- Love of businesses that scale rapidly
- Direct product development work on products that combine a hardware and app experience
- Exposure and/or experience with product research, sales, and product management
- Background or exposure to the HVAC and/or home automation sectors
- Previous experience with AGILE based product development
- Experience with developing solutions that combine apps with hardware
- Working knowledge of Apple HomeKit
- Language skills (Chinese/Czech) a plus
140
Senior Product Marketing Manager Resume Examples & Samples
- Manage product positioning and cross channel (trade/sales meetings, email, web and social media) demand generation
- Develop mutually beneficial relationships with a variety of trade groups and associations
- Identify market requirements for current and future products by conducting market research supported by on-going surveys and reviews with customers and prospects
- Develop and implement company-wide go-to-market plan
- Analyze and develop partner relationships for our product and services
- Provide the sales and business development teams with the necessary market intelligence and materials to effectively sell our products and services
- Review product data to ensure that the sales team is kept up to date on new developments regarding the companies or competitors’ products
- Own and manage website syndication relationships to help grow website traffic
141
Senior Product Marketing Manager Resume Examples & Samples
- BA/BS degree required, MBA/MS a plus
- 7-10 years’ of professional experience, with 5+ years in product marketing /product management
- Ability to work effectively and collaborate with internal cross-functional teams and external customers and drive results
- Experience in communicating with sales teams, customers, prospects, analysts, and internal management
- Data driven marketing approach, along with the ability to grasp and translate technical capabilities into business benefits
142
Senior Product Marketing Manager Resume Examples & Samples
- Develop Go-to-market plans that are impactful and execute plans in a timely fashion
- Create sales tools, product collateral and training that reflects Infoblox key differentiators and address customer challenges
- Conduct competitive analysis/market research
- Help conceive and develop innovative marketing programs that drive demand
- Engage with Sales and customers to help influence buying behavior
143
Associate Product Marketing Manager Resume Examples & Samples
- Provide on-going competitive market analysis of cloud infrastructure-as-a-service, cloud management software, compliance and risk management software, and storage-as-a-service industry trends, pricing practices, and competitive offers including feature comparisons
- Coordinate responses and complete requests from third-party analyst firms developing industry profiles (e.g. Gartner Magic Quadrant), working across Virtustream functional organizations
- Manage the sales enablement repository currently on Syncplicity. Tasks include, but are not limited to: reorganize the structure to provide more intuitive access to current content on demand, archive old content, add/delete users, and provide input into a new intranet repository if/when one gets developed
- Provide additional support, as needed, to the product lifecycle management process, including market requirements, product definition, go-to-market, and promotional elements, as needed across the portfolio
144
Senior Product Marketing Manager Resume Examples & Samples
- Optimize the digital marketing into MicrosoftStore.com to maximize relevant traffic whilst maintaining a strong ROI through driving up sales & conversion [managing priorities vs different teams within Microsoft]
- Extend the reach of stores through audience specific events and by establishing a presence at relevant events and locations which reach net new customers
- Make our bricks and mortar stores an even more exciting and relevant place to go through launching Surface relevant events, workshops & trainings leveraging partners/ brands in our physical locations
- Partner with marketing teams throughout Microsoft to drive visibility and awareness for Store & Surface and ensure focus within Microsoft Channels
- Manage key metrics and compile analysis and reports showing progress vs goals and efficacy of various initiatives in driving traffic which then goes on through the funnel to convert to a sale
- You will work closely with business groups across the world, especially with the Microsoft Store team and will also partner with stakeholders throughout the Surface organization. Thus you must be a world class collaborator with experience driving results in a matrix organization and influencing effectively
145
Senior Product Marketing Manager Resume Examples & Samples
- Drive messaging, positioning and go-to-market strategies for our portfolio of solutions and industries and coordinate across departments to develop and introduce new solutions. Reduce broad concepts and business strategies into actionable product marketing plans with measureable results
- Quickly become the expert on all solutions and applications, and their applicability to various industries
- Coordinate with Demand Generation team to translate programs and strategy into measurable pipeline and closed revenue. Implement tactics and strategies to hit pipeline, customer acquisition, and overall revenue goals
- Work with Product Management, Sales, Services and Executive Management to help prioritize market needs, product/solution roadmaps, and investment to achieve and exceed business goals
- 5+ years of marketing experience with demonstrated success in a SaaS or software environment
- 2+ years product marketing experience
- Proven track record of developing repeatable go-to-market motions for various products or solutions
- Experience with integration middleware, ERP/financial, CRM, HRM and similar business applications a plus
- Experience in any of the following industries – Healthcare, Higher Education, Retail, Manufacturing, Wholesale Distribution - considered a plus
- Strong analytical, written, and verbal communication skills; highly effective presentation skills, copywriting a plus
- Demonstrated leadership ability
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Senior Product Marketing Manager Resume Examples & Samples
- Deep understanding of the small business audience
- Experience creating customer-facing messaging and content (blogs, web pages, social media)
- B.A./B.S. in Marketing or related field required
- M.B.A (or equivalent in related work experience) preferred
147
Senior Product Marketing Manager Resume Examples & Samples
- Defines overall product marketing strategy for assigned solutions and services and ensures the successful execution of strategy to support business objectives
- Leads cross functional teams to launch solutions and services; driving the end-to-end Go-To-Market process
- Works with cross functional teams to define and execute appropriate marketing and sales programs to drive attainment of awareness, leadership mindshare and financial targets
- Serves as the “voice of the solution”. Presents to customers, channel partners and sales force. Promotes the product with key industry influencers including industry analysts, press and social media
- The ideal candidate has over 10 years of experience in product marketing, product management and/or solution sales, with deep subject matter expertise in cloud solutions and services
- Subject matter expert in Cloud Management Platforms, Cloud Micro-services, Containers, Cloud Management Platforms, the cloud DevOps model, IaaS, PaaS, cloud security, and the System Integrator and Cloud Service Provider channel
- Must be creative in defining GMT tactics, developing content and developing compelling, repeatable messaging
- Must be able to transcend technical details into compelling business level messaging
- Must be an excellent communicator, both written and verbal. Must be capable and comfortable presenting to senior management and large public and internal audiences including industry analysts, customers and sales teams
148
Senior Product Marketing Manager Resume Examples & Samples
- Own the development of all value propositions, core content, marketing, and go-to-market strategies for Amazon CloudFront and related edge services
- Work effectively across AWS with groups such as sales, business development, product management, and evangelists to achieve business goals
- 6+ years of relevant work experience in fields such as technical marketing, technical pre-sales, consulting, training, or product management
149
Senior Product Marketing Manager Resume Examples & Samples
- Prioritizing target audience/ segment priorities
- Development of product positioning, claims and messages
- Development and execution of an integrated “Go to Market” plan in coordination with channel team owners. Includes development of plans across mass advertising, online, offline retail, PR and other critical marketing channels
- Work with our advertising team to develop creative/campaigns
- 7+ years of relevant work experience in consumer marketing, product marketing and/or digital/high-technology consumer companies/products
150
Senior Product Marketing Manager Resume Examples & Samples
- Develop the marketing vision for customer acquisition and retention strategy Prime Pantry
- Identify strategic merchandising opportunities by better understanding our customers’ shopping behaviors and on-site navigation patterns
- Understand various levers we have for improving customer engagement and conversion, analyzing current performance on those levers and implement initiatives for improvement
- Define and create vehicles to generate both consumer and vendor interest into the program
- Plan and execute on new campaigns and programs to increase program awareness and repeat usage. Design new innovative marketing campaigns in partnership with our strategic vendors to stimulate demand and drive conversion
- Manage programs to grow traffic across channels including SEO, affiliates, paid search and email
- Identifying and coordinating cross-category marketing and merchandising programs
- Bachelor’s degree in Business Administration, Marketing, Economics, Statistics or related field
- Senior level marketing responsibility and proven track record of success defining and delivering innovative big ideas to drive long term results
- Superior analytical skills. Demonstrated ability to identify and solve ambiguous problems. In particular, identifying customer needs and inventing new ways to meet those needs
- Experience with Analytical tools, including Excel, Word, and SPSS/SAS or other statistical package
- Master’s degree in Business Administration or related field
- Experience with consumer research in food, health, beauty, or wellness categories
- Experience with Social Media and crowdsourcing techniques
- Experience in marketing, brand management, consumer insights at a consumer packaged goods company, or experience working closely with those functional areas
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Senior Product Marketing Manager Resume Examples & Samples
- Build annual plans and partner with leadership to develop and lead short and long term strategic consumer marketing activities
- Prioritize target audience/segments and understand core product opportunities (e.g., opportunity size, appeal, differentiation) in order to determine how to best drive demand
- Develop product positioning, claims and messages
- Develop and execute an integrated “Go to Market” plan in coordination with channel team owners. Includes development of plans across mass advertising, online, offline retail, PR and other critical marketing channels
- Work with research teams to develop consumer insights that inform marketing plans, as well as test the effectiveness of marketing activities
- Perform analysis and provide recommendations to improve and optimize marketing campaigns (ad impressions, CTRs, app downloads, app usage, etc.)
- Partner with product managers to identify needs and help define product/service improvements and new areas for innovation
- A bachelor's degree is required
- 6+ years of relevant work experience in consumer marketing, product marketing and/or digital/high-technology consumer companies/products
- General manager/owner mentality and an entrepreneurial drive, prove ability to influence others with excellent oral and written communication skills
- Experience influencing multiple stakeholders and leading cross functional teams across geographies and business units
- Passion for apps and games and new TV innovations
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Senior Product Marketing Manager Resume Examples & Samples
- Develop strategies and execution tactics with partners to develop effective co-marketing opportunities and marketing integrations/activations
- Partner with Marketing Leadership to drive aspects of a holistic go-to-market campaign for new product and content launches
- Drive demand generation and promotional cadence for an omni-channel marketplace
- Partner with merchandising team to develop creative positioning for online and offline assets
- Work closely with other cross functional teams to bring to market new initiatives
- Liason with our CRM team to drive higher customer engagement and satisfaction
- Experience with co-marketing, partner marketing and go to market strategies
- Experience with online merchandising and marketing
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Senior Product Marketing Manager Resume Examples & Samples
- Build a comprehensive messaging framework that can be used for customers and internal teams
- Develop a detailed roadmap to communicate key messages to core customer constituents, including engineers, designers, C-level executives, and partners
- Own the development of core content, marketing, and go-to-market strategies for launching new feature and products, and for driving ongoing lead generation
- Work closely with engineering, product management, PR, evangelists, sales, BD, marketing managers, and executive teams to achieve business goals
- 4+ years of relevant work experience in fields such as product marketing, product management, technical marketing, technical pre-sales, or related consulting
- Bachelor's degree in marketing, business, technology, or relevant field of study such as computer science
- Experienced in launching new products for developers
- Experienced in the video game industry
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Senior Product Marketing Manager Resume Examples & Samples
- Own the development of all value propositions, core content, marketing, and go-to-market strategies for AWS Lambda and Amazon API Gateway
- Lead the definition and delivery of our programs to engage with customers
- Disseminate guidance and best practices for serverless architectures at events, meetups, and conferences
- Measure and analyze opportunities to improve our developer programs and innovate new ones
- 4+ years of relevant work experience in fields such as product marketing, technical pre-sales, technology investment banking, management consulting, or product management
- 3+ years of software development or solutions architecture experience
155
Senior Product Marketing Manager Resume Examples & Samples
- Define, execute, and scale a robust go-to-market (GTM) program for product, features and new AMS regions, in alignment with AMS’ different customer-facing teams (operations, sales, onboarding, engagement), as well as with internal stakeholders (product management, product development, content management, channel marketing)
- Define, execute, and scale a worldwide Market Intelligence Program that consumes data and information from our different market channels and instances across our different programs in all the countries where AMS operates
- Oversee product and feature launch performance metrics over different locales, working together with the product management and product development teams to understand products and features adoption in the different local market realities
- Actively propose new or improved product features to maximize advertiser success
- Represent the product team in the different marketing activities
- Provide insights and root cause analysis of issues affecting advertisers from product and business standpoints
- 5+ years in a Product Marketing function
- Experience writing externally facing white papers and case studies
- SQL skills or ability to learn to extract data through SQL in a short period of time
- Advanced Microsoft Excel, Word, and PowerPoint skills
- Experience with basic statistical modeling. You will analyze and interpret big sets of data to make business recommendations
- MBA or other related business/marketing Master's degree
- Demonstrated track of success in product marketing and/or product management, particularly in the tech industry
- Passion and/or experience in online advertising
- Proven customer-obsessed attitude, reflected in the delivery of outstanding results
- Superior verbal and written communication skills as demonstrated by experience. You will constantly write concise but compelling documents
- Entrepreneurial spirit. Comfortable with a constantly changing environment
156
Senior Product Marketing Manager Resume Examples & Samples
- Closely collaborate with small, dedicated cross-functional team across product, design, development, business analytics to drive significant improvements in key customer/business growth metrics - signup, conversion, engagement and ARPU
- Test into compelling product messaging, benefits, and value propositions, based on customer & competitive insights that position and differentiate our products in the market and lead to higher signup & conversion rates
- Analyze all aspects of customer signup and onboarding funnel and identify the largest areas for improvement across merchandising pages, signup flow, product setup, and customer success
- Working with data science and analytics, develop and implement a rigorous testing methodology to maximize the volume and impact of tests that can be executed each month
- Develop innovative marketing programs to drive upsell/cross-sell and viral referrals from within the product(s)
- Provide customer insights and analysis to shape messaging and marketing approach
157
Senior Product Marketing Manager Resume Examples & Samples
- Understand key buyers and influencers; develop compelling communications appropriate for each
- Excellent story teller with the ability to translate complex technical features into, compelling, and memorable stories in presentations, white papers, demos, blogs, etc
- Working closely with demand generation, public relations, sales and systems engineering
- Develop and execute go-to-market plans focused on revenue generation market leadership and awareness
- Develop enablement tools for a global, direct touch sales force and channel partners
- Develop and deliver persuasive presentations including executive briefings, analyst briefings, industry events, webcasts, and trade shows
- Anticipate and address needs of various sales and partner channels and geographies
- Clear and concise communicator
- Highly motivated with strong marketing and project management skills, experienced in cross functional teams
- Minimum 7 years of product management / marketing experience with strong understanding of the Security industry
- Should be very comfortable with security technologies, public cloud, Enterprise IT
- Must have excellent written communications and strong presentation skills
- Outstanding ability to work well cross functionally (Team/BU) and with partners and customers
- Keen interest in technology, the ability to identify and explain technology, product, and market differentiators
- BS/BA in a technical or marketing discipline required
158
Senior Product Marketing Manager Resume Examples & Samples
- Develop product messaging & positioning in partnership with product managers to successfully communicate the product value proposition to key targets
- In partnership with product management, conduct customer research to build customer knowledge and insight for product development and marketing. Develop testing plans to ensure continuous improvement on all aspects of the product
- In partnership with sales, build a strong relationship with customers in our key segments to drive adoption of key products/technologies, and support proliferation of our products and services
- In partnership with the B2B and B2C marketing communications team, create all content related to supporting and selling products or services – e.g. product demos, web pages/content, FAQ’s, active use content, in-app marketing, etc
- In partnership with product management, define a successful customer experience encompassing all customer facing touch points to build a successful brand, drive active use, and increase customer loyalty to our products and our brand
- In partnership with the B2B marketing communications team, ensure outbound communications align to the strategy and brand, adhere to messaging and positioning, and deliver the expected outcomes for the field, sales and channel partners
- Partner with the field marketing and the sales organization to provide guidance, direction and sales enablement materials to help drive revenue at a local level
- Develop programs to reach new customers through creative ideas and marketing strategies based on analysis, customer data, testing strategies and ROI
- Provide accurate direction and technically accurate feedback for materials, marketing activities, collateral and content development related to products
- Effectively build business case justification to support new campaign strategies and resource needs
- A BA/BS with a minimum of 7-10 years’ experience in product marketing in technology or a related industry; experience with SaaS is a must; MBA preferred, not required
- 7-10 years product marketing experience in technology or related field with expertise in SaaS, and B2B and/or B2C marketing in large technology companies
- Demonstrated leadership with the ability to build consensus while driving decision-making
- Ability to comprehend technical data and translate information into actionable messages for a wider audience
- Strong writing skills creating deliverables ranging from messaging to the development of sales materials, educational content, FAQ's, demo scripts, and other materials needed to achieve goals and objectives
- Strong analytical skills with the ability to assess relevance of tactics and programs as they relate back to business objectives and strategies, and communicate necessary changes and enhancements to the field and sales teams
- Demonstrated ability to think and act strategically, informing a perspective with analysis of relevant data
- In-depth experience in product marketing and giving product demonstrations
159
Senior Product Marketing Manager Resume Examples & Samples
- Act as primary spokesperson, subject matter expert and chief evangelist on Security and Compliance for SharePoint and OneDrive
- Develop the messaging & positioning for Security, Compliance and IT Administration capabilities
- Influence product roadmap and direction by partnering with the Office 365, OneDrive and SharePoint marketing and engineering teams
- Develop core marketing content, demos, competitive analysis, web collateral, and blog posts
- Drive thought leadership as an evangelist for Office 365, and act as a subject matter expert for internal training, go-to-market activities, and presentations to customers and partners
- Provide focused customer briefings, ad hoc inquiries, and content to support customers through Microsoft field teams and campaigns
160
Senior Product Marketing Manager Resume Examples & Samples
- Defining the strategy and framework for our global cloud security services GTM program
- Analyzing competitors’ strategy, including a deep understanding of competitors’ product portfolios down to feature level expertise
- Identifying opportunities to out-position competitors based on areas of product differentiation, both in the short and long term
- Building technical content to help customers understand Oracle vs. competitor’s offerings
- Defining and creating content bill of materials, including use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions and ROI, field communications and sales enablement readiness in partnership with other product marketing managers, product management and field sales teams
- Relationship management and development with larger GTM team, as well as the corporate marketing organization, including advertising, digital, communication, integrated marketing to put marketing plans into action
- Deep Technical knowledge of Oracle cloud solutions, including the ability to demonstrate Oracle security solutions and understand competitor’s products and services
- Extensive security and cloud security background with cloud security services experience
- 10+ years of identity management, database security and other security technology expertise
- The ability to work across teams (engineering, marketing, sales and services) to ensure appropriate promotion of competitive differentiation through the right channels
- Demonstrated bias for action and driving results
- At least 3 to 5 years’ experience in roles such as marketing or sales, evangelism, program management, etc. within the information technology (IT) industry
- B.A./B.S in Computer Science or Engineering (preferred), Marketing or related field
- M.B.A. preferred (or equivalent in related work experience)
161
Senior Product Marketing Manager Resume Examples & Samples
- Own the development of value propositions, core content, marketing, and go-to-market strategies for IoT solutions-related messaging and marketing
- Identify and execute breakthrough-marketing activities to support new services
- Understanding of how developers and IT use (and can use) the Internet of Things
- Execution oriented to develop awesome marketing assets (product videos, web content)
- Product marketing experience with the Internet of Things, industrial automation, or embedded devices products or services
162
Senior Product Marketing Manager Resume Examples & Samples
- Develop and execute go-to-market launch strategies and value propositions for new/emerging products in analytics and measurement
- Maintain and communicate the global product release roadmap
- Drive articulation of product portfolio positioning and value proposition, aligned to advertiser goals
- Align closely with Product Management to influence product roadmap prioritization by identifying customer and market needs
- Act as voice of the product for external customers and voice of the customer for internal product stakeholders
- Identify internal and 3rd party research needs to support product positioning and go to market
- Lead the productization of analytics and insights, designed to showcase to advertisers the value of our advertising offerings
- Guide the prioritization, development and implementation of case studies and research to communicate the benefits of Amazon’s product portfolio globally
- 5 years’ experience in product marketing, product management or product development
- Bachelor’s Degree in Marketing, Communications, Computer Science or related discipline
- Strong bias for data-driven decision-making and experience in distilling complex, analytically dense products into client-facing solutions
- Demonstrated experience and ability in driving product positioning development for data and analytics solutions
- Project management experience and fanatical attention to detail
- Demonstrated experience and ability in driving product positioning development
- Experience in eCommerce, advertising or technology sector
- Experience working with a fast-paced and geographically diverse Display Sales organization
- Ability to work cross-functionally in a matrixed organization
- Experience working cross-functionally across Sales, Product Management, Marketing and Research
- Analytical thinking abilities shown to drive metrics and benchmarks to ensure continuous improvement in process and results
- Communication skills and clear customer focus
- Quick decision making abilities demonstrating bias for action under tight timing and pressure
163
Senior Product Marketing Manager Resume Examples & Samples
- Drive product and business decision support and the R&D priorities for key Xbox Live business initiatives (e.g. industry evolution, sizing, business models, new services & initiative ideation)
- Conduct data-driven approaches to our audience strategy and service evolution, with consumer insights, trends and business needs driving the plan
- Provide business and customer requirements for R&D for the current and next generation of services, working closely with engineering and research partners
- Develop the customer and partner value propositions that translate in new offerings
- Develop and lead the Marketing Plan and Story Telling, providing go-to-market leadership, working across integrated marketing teams including PR, marketing communications, programming and retail
- Be an expert on the competition in our core market and markets of opportunity, providing competitive analysis, frameworks and selling tools
- Deliver insightful recommendations in a persuasive and thoughtful manner
164
Senior Product Marketing Manager Resume Examples & Samples
- Minimum BSEE, BSCS, or BS Computer Engineering with 5+ year experience in networking solutions inclusive of semiconductor, platform-level hardware (bill of materials) and software
- Market and customer knowledge of SMB/SME, enterprise/campus and data center solutions
- Knowledge of ODM, CM/JVM ecosystem partners, development models and business dynamics
- Excellent verbal and presentation skills with marketing experience and understanding of business development, opportunity management and pricing strategies and methodologies
- A team player who is result oriented, customer driven with the ability to multi-task and work in a highly dynamic, cross-functional, multi-site environment with engineering, marketing, operations and sales organization
- Up to 20-25% travel domestic and international travel
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Senior Product Marketing Manager Resume Examples & Samples
- Strong communications skills (written and oral)
- Customer and competitor insight. An ability to draw out unique customer needs and opportunities, detect competitive weak spots and come up with the insights on how we take advantage of both of these
- Communications & storytelling. An ability to create ideas, shift consumer mindset and build credibility externally & internally
- Digital marketing experience. Experience in planning, executing and iterating on digital campaigns with a strong plus for non-traditional executions that find unique and innovative ways to reach influencers outside of “banners and buttons.”
- Evangelism experience and mindset. A strong passion for the tech industry and the latest news, being a product geek and knowing the ins and outs intimately, and a strength in communicating with others creatively to help land our story
- Analytics and structured thinking. An ability to be effective at managing a complex execution in an efficient manner
- Strong leadership and cross-boundary collaboration. Strength in building relationships across the organization while motivating and pushing the team for market impact
- 5+ years of experience in a related field is required. Past consumer marketing or evangelism experience is preferred
- BS, BA or equivalent required. MBA preferred
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Senior Product Marketing Manager Resume Examples & Samples
- Successful track record in B2B product marketing with leading brand. Experience in marketing digital advertising products highly desirable
- Intelligent quick learner with an analytical orientation, strategic vision, consensus building skills, and consultative style
- Ability to collaborate cross-functionally to optimize resources and leverage knowledge to gain competitive advantage. Demonstrated ability to positively influence people across all functional areas of an organization
- Exceptional communication and interpersonal skills with the ability to listen effectively, socialize ideas across functions, and articulate the vision of the company, both internally and externally
- Excellent communication, collaboration, and planning skills; demonstrated success building buy-in for an innovative and bold vision
- Experience working with direct response models; ROI analysis, calculation, and reporting
- Strong quantitative and problem solving skills with ability to synthesize and distill large amounts of data into action plans
- Strong understanding of agency management, acquisition marketing operations, platforms and technology
- A minimum of 10 years of online, digital or app marketing experience
- International markets experience highly desired
- Experience launching new benefits/features/products
167
Senior Product Marketing Manager Resume Examples & Samples
- Define go-to-market strategies and support the launch of new NetSpend B2C and B2B products and features
- Ensure marketing materials and strategy fit our customer acquisition and positioning goals
- Own and update competitive grids to help your team stay on top of industry trends and price changes
- Develop and communicate product positioning and strategy to company stakeholders and sales channels
- Write creative briefs and work with creative resources to develop marketing materials; guide your product’s marketing plan and assets through legal and bank approvals
- Work alongside product managers to measure, report & translate insights into actions for your products and features
- Interact directly with our consumers to gain research insights
- Write and send surveys designed to inform pricing, positioning and marketing decisions
- Manage vendor selection and vendor management for research initiatives
- Coordinate new cardholder on-boarding communications
- Assure that your product’s marketing is consistent across multiple touch points: online account center, email, SMS, direct mail, customer service, IVR, etc
- Serve as the knowledge hub for your product and features’ messaging, positioning, and pricing activities across the entire organization
- 5+ years of progressive responsibility in the field of product management and marketing
- Experience with digital marketing, including email and web content creation
- Experience with retention, lifecycle, marketing management or loyalty programs
- Experience in financial services and credit, debit or prepaid card marketing a plus
- Experience editing and writing marketing copy
- Strong analytic mindset focused on testing and measuring impact of initiatives and programs
- Prior use of JIRA would be beneficial
- Experience using performance data to determine the effectiveness of marketing efforts, provide analysis, and initiate new product engagement strategies
- Excellent written, presentation, interpersonal, and people-influencing skills
- Ability to manage multiple projects in tandem with an ability to multi-task and prioritize work
- Interest in personal finance, payments, customer experience and product innovation is a plus
168
Associate Product Marketing Manager Resume Examples & Samples
- Identify and prioritize growth opportunities based on quantitative analysis and a strategic view of the market
- Develop and experiment with new business models and pricing structures to unlock growth
- Plan and lead cross-functional efforts to drive successful product alphas, betas, and launches for advertisers and publishers
- Define and manage comprehensive go-to-market strategy and planning including positioning, communication of value proposition, launch strategy, PR, sales and partner materials
- Partner closely with many cross-functional teams, including Marketing
- Communications, Sales Leadership, PR, Training, and Product Management to drive the execution of product launches and ongoing adoption of key products
- Scale the business by influencing the product roadmap to build new capabilities and by implementing robust processes
- 3+ years of experience in technology, digital advertising, management consulting, or investment banking
- Track record of driving business impact in a product marketing, strategy, pricing, or operations role is desirable
- Ability to derive actionable insights from large data sets
- Ability to effectively influence, communicate, and lead cross-functionally and with management at all levels
169
Senior Product Marketing Manager Resume Examples & Samples
- BA/BS required in Marketing, Content Management or a related field
- 5-8 years of relevant experience
- Strong understanding of technical aspects of onsite merchandising and targeting platforms
- Proficiency in HTML, SQL, Excel - plus the ability to learn our in-house tools and systems
- Experience in retention and/or loyalty product management or marketing
- People management experience
170
Senior Product Marketing Manager Resume Examples & Samples
- Product. Partner closely with engineering on the product vision and roadmap - informed by your deep understanding of customers and the competitive space
- Go-to-Market. Define the go-to-market strategy, messaging and positioning, and lead execution to ensure the rollout of services and capabilities is thoughtful and planned. You’ll be orchestrating others as well as rolling up your sleeves to create content, demos etc. etc
- Messaging. From product narratives, to key messages, to blog posts, and more, you will define and play a significant role in telling the Azure story, and shape the dialogue we have externally
- Evangelism. You will engage and win-over influencers with product advocacy and evangelism. You will present and demo to key customers, partners, analysts and the press
- Collaboration: exceptional collaborator who can own and drive multi-faceted product management and marketing challenges
- Influencing Others: ability to move others across organizational boundaries to a desired business outcome when there is no clear “ownership” of an issue
- Data Driven: strong data analysis skills. We take pride in making data-driven decisions
- Customer Focus: proven experience driving effective marketing based on a deep understanding of customer needs
- Story Telling: demonstrated ability to create narratives that are targeted to customers on an emotional level, delivering clear outcomes
- 5+ years of experience in product management or product marketing of a technology product/service, - Experience in defining go to market strategy for technical and business audiences
171
Senior Product Marketing Manager Resume Examples & Samples
- Lead marketing campaigns to target new customers in the enterprise space; Be the owner end-to-end from the messaging and positioning framework to the landing of the campaign and the enablement of field and partners
- Ensure key targeted customers audiences (e.g CIO, CFO) in prioritized industries and domains (e.g. Manufacturing and Finance Leaders)
- Partner with the Technical Product Marketing team and R&D on an ongoing basis to translate product capabilities into value propositions, messaging and sales tools
172
Senior Product Marketing Manager Resume Examples & Samples
- Define strategy for and continuously optimize Store for business experiences (content and service) for purchasers and decision makers in organizations. Be responsible for driving set of business KPIs
- Make the Store for Business the trusted place for organizations of all sizes to find solutions to business problems, get recommendations, connect with the customer community and to transact
- Work on initiatives for the Consumer side of the Store Experience in addition to WSFB and Dev Center Programs
- Partner with engineering to prioritize investments and incorporate customer requirements to meet the business goals
- Extend reach through Windows commercial team to Microsoft sales field to advocate and sell the value of Store
- Work with developer evangelism group on value of the store to partners and influence the application pipeline
- Drive Store awareness and engagement through internal and external channels, by defining and running campaigns to support business goals
- To establish Store for business as a direct channel to medium and large customers build and sign off the strategy for reseller partners
- Increase the business value of the Store to organizations - e.g. add relevant content types (services, training, etc), include analyst reports, support proof of concept environments, etc
- Enable modern social experiences in the store for stunning referrals and enterprise-class reviews
- Work towards unifying Microsoft commercial store experiences and messaging, partners with Office, Azure and others
- Build and automate experiences for developers that will enable them to maximize their profit in the store through participating in the right sales, promotions, bundles, etc
- Minimum of 10 years of experience in product marketing, management, sales, and/or partner management
- Proven track record of delivering results in cross-division, cross-team environment
- Understanding commercial customer purchase process, field experience is an advantage
- Proven track record of internal sales field engagement and building compelling field content - not limited to pitch decks, feature decks, demos, sales guidance collateral
- Working with legal, AR and PR teams
173
Senior Product Marketing Manager Resume Examples & Samples
- Lead Windows audience marketing for SMB and Enterprise
- Drive design, creative and landing of the worldwide Enterprise and SMB Marketing Campaigns
- Transform the core product value proposition materials into winning sales collateral for Microsoft’s internal sales teams
- Work closely across Enterprise Marketing and the Marketing & Operations organization to land our campaigns and materials in the subsidiaries
- Find opportunities to integrate into Surface, Office 365 and C+E marketing campaigns
- Contribute to the Windows commercial Storybook process
- Minimum of 5 years’ experience in marketing campaign and sales material development within or outside Microsoft
- MBA - Marketing preferred
- Superior creative and communication skills with high attention to detail
- Experience working with Microsoft Corporate and field sales and marketing organizations
- Experience in developing and running global initiatives and managing business outcomes
- Demonstrated self-starter with the ability to work in an ambiguously defined environment
- Proven networking and relationship development skills
- A superior cross-team collaborator with a successful track record of leading and motivating cross-company virtual teams to drive action and clear results
174
Senior Product Marketing Manager Resume Examples & Samples
- New product definition, take product from concept phase to final MRD
- GTM (go-to-market) plan: create and support promotion plan as product transitions from early life to mass production
- Customer support, sales training, demos, competitive assessment
- Internal and external roadmap preparation and long term planning
- Bachelors of Science degree in Electrical Engineering
- 5+ year experience in Applications engineering, marketing or product engineering
- CMOS image sensor, camera systems, Image Signal processing and/or Digital Signal processing, optics, electro-optics or related field preferred
- Have a good understanding of the mobile market trends and requirements
- Limited travel might be required – customer promotion and tradeshow
- Strong verbal, written and communications skills required
175
Senior Product Marketing Manager Resume Examples & Samples
- Sr Product Marketing Manager for the Data, Analytics and Visualization product line
- Develop key growth strategies in the application of digital transformation and IIOT for the Process Industries
- Take ownerships of a product management team and the growth strategy of the product line
- Manage and deliver on global product line budget and annual operating plan (AOP)
- Work with Product Development teams to ensure successful new product introduction (NPI) execution and delivery
- Work with 3 global regions poles to understand market requirements and define segmentation for growth
- Manage sales readiness and sales channel strategy requirements
- Develop M&A strategies for profitable growth in the Data/Analytics/Visualization space
- Managing pricing strategy for profitable solution line growth
176
Senior Product Marketing Manager Resume Examples & Samples
- Consumer Marketing Strategy and Tactical Planning
- Collaboration and Leadership
- Retail Knowledge
- Games Industry Experience
- Develop plans to drive brand affinity, awareness and purchase intent for Xbox games
- Plan and manage event execution for Xbox game
- Develop GTM and sustain marketing plans for Xbox games
- Manage marketing budget for Xbox games
- Be the subject matter expert on the product and customer
- Understand and communicate product trends and competitive environment
- Provide forecasting and revenue reporting for managed games; manage sku lifecycle, drive scorecard accountability
- Measure and optimize program results and provide insights from business metrics; evaluate key indicators such as awareness, purchase intent, usage, pre-order, sell-in and sell-through
- 5+ years product marketing experience preferably within a global, multi-brand company. Experience in planning and executing multimillion dollar product launches
177
Senior Product Marketing Manager Resume Examples & Samples
- Developing the executive 100-150 level differentiated Azure story that’s used at our EBC briefings and to customers worldwide
- Creating and scaling customer-facing demos that pay back on our messaging and promises
- Packaging all deliverables to scale for redelivery through others, inside and outside Microsoft, in Redmond and worldwide
- Connecting what we build to sales purpose and customer’s business goals
- Presenting to small customer gatherings and large events at world stage
- Communication: Excellent presentation and demo skills with a balance of messaging, packaging of assets, offers and marketing content vehicles
- Intellectual Curiosity: While deep understanding of all of the complexities of Azure are close to impossible, this role owner must possess strong technical bravado and intellectual curiosity to push the boundaries and correlate the product feature/functions to true customer situations
- The ideal candidate will have a minimum of 10+ years of experience in outbound messaging and field execution oriented leadership roles
- Cloud experience and Computer Science degree is desirable. MBA preferred
- Applicants need to have a flexible can-do attitude, be comfortable with role ambiguity, and initiative to drive proactive change as a leader
- Must be situated or relocate to work on the Microsoft Redmond campus
178
Senior Product Marketing Manager Resume Examples & Samples
- Games Industry or Digital Subscriptions Business Experience
- Develop plans to drive brand affinity, awareness, acquisition and attach of Xbox Live products at retail
- Develop GTM and evergreen marketing plans for LIVE products in the US
- Drive results in a complex business, multi-stakeholder environment – work as single point of contact for all Live related marketing in US
- Be the US LIVE subject matter expert on the product and customer
- Understand product trends and seasonality
- Provide forecasting and revenue reporting for the US LIVE retail segment; manage sku lifecycle, drive scorecard accountability
- Measure and optimize program results and provide insights from business metrics; evaluate key indicators such as membership, usage rates, ARPU, revenue goals
179
Senior Product Marketing Manager Resume Examples & Samples
- Develop and execute go-to-market launch strategies that incorporate cross-product narratives aligned to advertiser objectives across the entire advertising product suite
- Leverage external direct-to-advertiser marketing channels to communicate cross-product narratives; channels may include email, blog, website, webinars etc
- Lead the productization of new branding products designed to showcase to advertisers the value of our advertising offerings
- Drive articulation of product portfolio positioning and value proposition, aligned to advertiser goals, specifically brand objectives
- Act as voice of the product for external customers and voice of the customer for internal product and sales stakeholders
- Demonstrated experience and ability in driving product positioning development for brand advertising solutions
180
Senior Product Marketing Manager Resume Examples & Samples
- Develop and lead the Marketing Plan, providing go-to-market leadership and priorities, working across integrated marketing teams including PR, marketing communications, programming and retail
- Drive quantitative and qualitative analytical decision support, problem framing, strategy formulation and modeling for key Xbox business initiatives and R&D priorities (e.g. industry evolution, opportunity sizing, business models, new services portfolio, new initiative ideation)
- Conduct data-driven approaches to our audience and service evolution strategy, with consumer insights, trends and business needs driving the plan
- Provide business and customer requirements for R&D for the next generation of products, working closely with engineering and research partners
- Be an expert on the competition in our core market and markets of opportunity, providing competitive analysis and frameworks
- Project manage key work-streams in collaboration with product, business development, marketing, representing Xbox Live services and PC gamers, providing/managing analytical support as appropriate
181
Senior Product Marketing Manager Resume Examples & Samples
- Lead inbound and outbound product marketing efforts for the assigned product portfolio - that means you’ll be the subject matter expert on the customer, the product, and the category
- Create product marketing activities that support business strategies, plans, and forecasts for assigned product lines
- Own the customer acquisition channel to support sales enablement, working cross functionally to set the vision for strategy, education, and development of marketing assets and training tools for global teams
- Extra credit for developer marketing background
- Experience managing market research, user studies, insights, and trend distillations
- Participate in the go-to-market and launch process, with you at the center of all cross-functional, international, internal & external stakeholders for enablement channel and developer audiences. Set project plans to educate, and amplify pre and post launch activation
- Understand how best to optimize for mobile and desktop experiences (desktop, mobile responsive and in-app marketing)
- Develop and report goal and target setting success metrics for all programs
- Lead the development process of value proposition creation, refinement, product positioning, and partner with Content Strategist to deliver in funnel, branded engagement messaging
- Work with design team, external agency and partner with content strategist to deliver messaging for assets - web, videos, training tools, demos, sales collateral, and more
- Act as point of contact with PayPal global product marketing organization, ensuring consistent, clear communication and a collaborative spirit for sales tool creation and developer activities
- Monitor competitors, industry shifts, emerging markets and the category overall to stay up to date, drive future growth and synthesize findings across team
- Become the brand advocate and a spokesperson, amplifying education, training and demo materials availability across global touchpoints
182
Senior Product Marketing Manager Resume Examples & Samples
- Regional Product Strategy
- Understand the regional market environment of the complete category
- Analyse the market to identify new product-/market opportunities
- Develop short- to mid-term product and marketing strategy
- Give GPLM input into commercial product specification & product concepts
- Business Plan Development
- Utilize consumer insights for defined category
- Define go-to-market plan in line with the EMEA Business Plan objectives
- Support the development of the annual category business plans
- Manage excess inventory
- Product Lifecycle Management
- Makes adjustments and optimises portfolio where needed
- Manages margin of total assigned product category
- Manage product life cycle of total product categories
- New Product Introduction
- Prepare Launch Plans to support introduction of NPI’s
- Manage release for sales process
- Help to drive accurate forecast and demand planning with the appropriate teams
- Support the Customer Marketing Manager in driving account special programs
- Project Management
- Cost optimisation
- Monitor the selling performance of product portfolio
- Challenge sales force on distribution and sales results for the category
- Compare own product and pricing positioning with competition
- Get information from various markets on product performance
- Sales and Account presentations
- Work together with Sales and Marketing organisation in developing necessary trade and consumer activation pitches
- Achieve best buy reviews in leading trade magazines (online/offline)
- Bachelor’s Degree in Marketing, Marketing Communications or similar
- 7+ years’ extensive work experience in the team discipline combined with business know-how
- Is able to work independently
- Ability to work effectively within a matrix environment
- Contribution on mid-to-long-term strategic issues and achieving high personal objectives
- Experience in working cross regional and globally with a diverse, multi-cultural team
- Proven ability to manage assigned projects that are critical for the future organizational goals
183
Senior Product Marketing Manager Resume Examples & Samples
- Own the development of all value propositions, core content, marketing, and go-to-market strategies for Amazon Enterprise Applications
- Own the website and social media content for Amazon Enterprise Application services
- 10+ years of relevant work experience in fields such as hi-tech marketing, technical pre-sales, consulting, training, or product management
- Superior written communication skills
- Experience with desktop and productivity solutions preferred
- You should also be a strong leader and excellent communicator who can drive consensus and articulate program recommendations and tradeoffs to senior executives
184
Senior Product Marketing Manager Resume Examples & Samples
- Take an active accountability in helping develop and implement our vNext Direct Business programs including extending existing product/service areas in our Direct business framework
- Work with other team members to build and evolve a predictive model of our marketing and Direct businesses that provides optics into key revenue and cost metrics
- Drive financial modeling exercises and contribute to thought leadership in measurement
- Manipulate and analyze complex, high-volume, high-dimensionality data from varying sources using a variety of tools and data analysis techniques
- Be an active contributor to a new forum designed to bring marketing insights to the business and start to build a predictive view based on analysis across marketing, sales and usage data
185
Senior Product Marketing Manager Resume Examples & Samples
- Bachelor’s degree in Business, Engineering, Science, Marketing, Communications, or related field required
- Experience creating and executing global campaigns, defining a brand, creating messaging and working with research agencies
- Experience leading GTM strategies for launches
- Experience driving creation of video, digital and OOH marketing assets
- Master’s Degree in a related field
- Worked on launching new consumer brands in the gig economy/ app and other consumer high tech industries
186
Senior Product Marketing Manager Resume Examples & Samples
- 3+ years of product marketing experience, preferably B2B and B2C (
- Ability and track record of working in close partnership and developing strong relationships with product management and marketing teams
- Understanding of and track record of merchandizing product features leading to quick adoption and lasting usage
- A proven, successful track record of increasing product market share through well-executed marketing
187
Senior Product Marketing Manager Resume Examples & Samples
- Partnering with other campaign and partner leads and product marketing peers to create and prioritize business requirements to develop an end-to-end integrated marketing plan
- Driving execution of the plan to target, engage and nurture ISVs that can grow their business using Azure Cloud solutions and connect to relevant programs to increase Azure consumption
- Driving execution of the plan to target and engage ISVs that either currently use data workloads or that could enhance their solution with additional data workloads. These ISVs would be nurtured and connected to the relevant programs to modernize their data platform to SQL Server 2016 or Azure Data Services
- Craft and enhance the marketing strategy for moving partner prospect through the adoption process. The strategy must employ a multi-touch approach, integrating channels such as email, direct channels, social, social media, web, mobile, etc., to engage the target audiences and provide relevant content and messaging at each step of the process
- Collaborate with field and partner marketing teams to connect our pipeline into relevant partner programs and develop integrated marketing activities that can be executed across the subsidiaries and ecosystem
188
Senior Product Marketing Manager Resume Examples & Samples
- Collaborate with business planning, engineering, and UST to identify key customer scenarios, customer/partner value and help to prioritize and drive implementation across all stakeholders
- Focus on the O365 Commercial/SMB and Partner channels (e.g., CSP), and the UST/Commerce experiences in those areas
- Support Marketing and GTM teams to create market and field/support ready content for new capabilities and customer experiences
- Help to drive the internal prioritization process and alignment across the Office PMG LT on key UST initiatives, asks, priorities and trade-offs
- Translate and help define new business models, customer scenarios/use cases, products, and programs from strategy to implementation within the UST/Commerce systems and processes
- Drive key initiatives and launches together with UST/Commerce and across a broad range of stakeholder teams like Marketing, Operations, CELA, Support, Engineering, PR, etc. as needed Become a SME in the rapidly evolving payments space and its impact on the Office business Build strong relationships and a deep understanding of partner team processes and tools
- Candidate should have experience in several of the following: Universal Store Team/Commerce systems and processes, O365 Commercial, SMB segments or partner channel experience, software product marketing, business operations/process, and/or launching products and services across multiple channels and teams
- Ideal candidate will also have a good understanding of the partner channel and capabilities like CSP, and a strong desire to go deep in commerce platforms/systems and best-in-class competitors
- Must have a strong record of execution and successful delivery, with the ability to function at 100,000 feet as well as 10 feet, with great attention to detail and a skill for connecting the dots
- Candidate must have ability to deal with ambiguity, problem solve, and be skilled at leading teams in an unstructured environment
- Must have superior leadership/influencing skills to interact and build relationships across many different teams and stakeholders at senior levels (e.g., UST, Engineering, Operations, Marketing, Support, Finance, etc.)
- Excellent oral, written and marketing skills, and the ability to work as part of a dynamic team environment, juggling many priorities, are a must
- Business, technical product marketing or operational background with an MBA preferred; previous management/IT consulting background is a plus
189
Senior Product Marketing Manager Resume Examples & Samples
- Understand and assess core marketing and product opportunities (e.g., opportunity size, appeal, differentiation) in order to proactively determine how to develop the Kindle Book brand and drive demand
- Conceptualize and scope store feature improvements
- Establish business metrics and indicators for success
- Proven track record in developing demand generation products, and/or a background in defining customer experiences
- Proven analytical and quantitative skills
- Proven ability to make smart trade-offs on time-to-market versus features
- 5 + years experience in product and digital marketing
- Strong verbal and written communications skills in English
- Comfortable with entrepreneurial environments
- Excellent verbal,written, and interpersonal skills
- Demonstrated ability to solve problems and translate customer needs into business and product requirements
- Experience in bringing technology products to market in a fast-paced environment
- Ability to work effectively across internal and external organizations
- Ability to juggle multiple priorities and make things happen in a fast-paced, dynamic environment; strong bias for action
- The ability to interface with all levels and disciplines within the organization
- Past experience with digital technologies, media, e-commerce, payments, or subscription businesses
- Proven ability to make smart trade-offs on time-to-market versus feature
190
Senior Product Marketing Manager Resume Examples & Samples
- Ensure that we are designing, operationalizing and publishing the most impactful programs possible to help drive our retail partners' businesses forward and increase sales of different Microsoft hardware products through the distributor managed channel
- Conduct deal modeling to evaluate new partnerships and create standardized views to optimize revenue, GM, units at a 'local' level
- Perform competitive analysis per class of trade to better support decision making and enhance Microsoft's competitive positioning in retail
191
Senior Product Marketing Manager Resume Examples & Samples
- Ideate, develop, and execute marketing strategies and plans for key business expansion opportunities
- Drive marketing components of complex negotiations with senior-level product and OEM partners
- Develop cross-channel branding and messaging strategies, and ensure execution consistency across all sales channels
- Liaison with our CRM team to drive higher customer engagement and satisfaction
- High attention to detail and proven ability to manage multiple, competing priorities simultaneously Launch management and cross-functional alignment and integration
192
Senior Product Marketing Manager Resume Examples & Samples
- Excellent skills in writing, slide creation/visualization of ideas, and presenting to large audiences
- Excellence in communicating ideas, with a strong capacity for storytelling
- Seasoned in social media marketing
- Demonstrated ability to distill complex technology concepts into succinct business values
- Self-starter, high-energy, with ability to execute on business objectives
- Ability to multitask, change priorities rapidly and work through ambiguity with ease
- 7+ years of consumer products or technology marketing
- LI-JL1
193
Senior Product Marketing Manager Resume Examples & Samples
- Define the user community strategy for Dynamics 365
- Manage Microsoft’s relationship with Dynamics 365 user communities, ready and enable the community in core initiatives, and land content at community events
- Collaborate with R&D on Dynamics 365 user community engagement
- Drive the Dynamics 365 content strategy for Microsoft and 3rd party events
- Identify high priority events for landing the Dynamics 365 message and content with business decision makers
- Partner with the Integrated Marketing team on an ongoing basis regarding strategic events
194
Senior Marketing Manager / Marketing Manager Resume Examples & Samples
- Good project management skills and self motivated - able to manage campaigns with minimal supervision
- Sound understanding of the principals of marketing and of new technologies and how they can be applied to marketing the channels
- Results driven – strives to make a differences, enjoys a challenges and are able to work under pressure to achieve the objective
- Openly communicates to the team in enthusiastic and motivated manner and with ‘can do’ attitude
- Has proven client services or creative media planner or servicing professional in the television industry for at least 3 years or media industry for at least 5 years in a similar capacity
- Good understanding of the Malaysia media eco-system and nuances
- Experience in developing integrated creative advertising and sponsorship solutions with agencies and clients
- Existing experience with implementation and execution of creative media solutions
- Matured, self-starter, high-energy and driven, responsive, team player, execution-focused, strong interpersonal skills, creative and resourceful
- Strong interest in TV and entertainment
- Ability to speak, write and present well in both English, Bahasa Malaysia and Chinese ( Mandarin)
- Degree in business / marketing
195
Senior Product Marketing Manager Resume Examples & Samples
- Competitive analysis (what is the competition saying and how is it shaping perceptions in the marketplace?)
- Product positioning (what is it, why is it different, and why should the world care?)
- Product communications/PR/social media (what can we say that will make others do the talking about us?)
- Marketing communications and campaigns – advertising, email, interactive, events etc. (when to use each and to what end)
196
Senior Product Marketing Manager Resume Examples & Samples
- Develop competitive migration strategy to help drive net-new revenue and share
- Understand key competitors (i.e. AWS, VMware, Oracle, DB2, AirWatch, MobileIron etc.) and deliver BI (who to target, big bets, key differentiators to build migration scenarios) to inform plans that are aligned with sales motions
- Design and execute Safe Passage program and activities (migration workshops, targeted list of opportunities etc.) that supports the field in adopting, driving, and executing the compete motion with customers
- Partner closely across stakeholders (engineering, EPG, DX, C+E) to ensure the right tools, content, partner plans and end-to-end approach to support customers migrating
- Ensure plans are successfully landed with the field and partners through partnerships across stakeholders
- Engage direct with partners (GSIs, ISVs) to drive scale through plans and co-sell opportunities
- Define and manage Safe Passage investment funds, ensuring spend and healthy ROI
- Monitor migration progress/outcome and ensure voice of customer is integrated to the evolution of tools/content/strategy to improve the overall migration experience
- Understanding of enterprise technologies and our key competitors, and the Microsoft segment, customer, partner, and services sales engines
- Demonstrated excellent cross-team skills with the ability to influence cross group agendas (including at an executive level) while driving non-reporting teams to perform
- Results-driven and ability to work autonomously, with the willingness to take on big challenges Strong oral and written communication skills
- Strategic thinking and deep analytical skills
- Bachelor’s Degree and equivalent experience of 7+ years marketing experience; MBA is a plus
197
Senior Product Marketing Manager Resume Examples & Samples
- 4+ years of experience in product marketing
- Deep understanding of IT and business decision maker audiences
- B.A./B.S. in Marketing or related field
198
Senior Product Marketing Manager Resume Examples & Samples
- Build the Office 365 networking strategy to drive competitive differentiation
- Partner with Azure on vNext networking capabilities to inform Office 365 plans
- Create messaging and associated guidance to support sellers and customers
- Define FastTrack, MCS, and partner requirements
- Define customer needs and messaging for collaboration scenarios
- Develop long term product strategy for cross-tenant collaboration
- Partner with engineering to define product roadmap
- Technical aptitude with the ability to translate complicated topics for customers
- Aptitude to frame and analyze problems and determine creative solutions
- Experience with customer-facing messaging and marketing content
- Ability to craft and deliver compelling presentations
- Bachelor’s Degree and equivalent experience of 7+ years marketing experience
199
Senior Product Marketing Manager Resume Examples & Samples
- Bachelor Degree
- 2+ years of software product marketing experience
- Ability to travel per business needs. Up to 15%
200
Senior Product Marketing Manager Resume Examples & Samples
- In collaboration with the cross-functional team, develop the strategy and marketing plan for some of Hitachi Insight Group’s smart city solutions
- Drive awareness to enable revenue growth through training and high-impact content including thought leadership, solution briefs, webcasts, videos, infographics, social media (blogs, LinkedIn, Twitter, Facebook) and more
- Develop internal and external resources (solution briefs, infographics, videos, presentations, use cases, customer references) that communicate the differentiation and value proposition of the smart city solutions
- Be the subject matter expert and collaborate with a cross-functional team in creating and executing awareness, demand generation programs and events that generate qualified leads and increase sales pipeline
- Coordinate with other global Hitachi group companies including Hitachi Consulting, Hitachi Data Systems, Hitachi Americas and Hitachi Ltd. in evangelizing technologies and services that increase awareness for the smart city business via press releases, thought leadership articles, blogs, and joint marketing activities
- Track and stay abreast of the overall smart city market including business conditions, trends and key competitors’ strengths and weaknesses through primary and secondary research
- Engage with decision makers, industry influencers, and business leaders of existing and potential customers to drive awareness and early adoption of Hitachi’s smart city solutions
- Collaborate with product management in developing business cases and MRDs that leverage Hitachi’s intellectual property
- Deliver training and education to the sales force and partners, as well as members of the press and industry analysts about the value of the Hitachi smart city solutions
- Highly motivated, constantly seeking to learn and take on new challenges; to not only meet but also exceed expectations
- Fit well with the company culture of harmony, integrity and a pioneering spirit
- Excellent communication and writing skills with the confidence, acumen, and ability to effectively present to business and technical audiences
- Excellent understanding of IoT as it relates to Hitachi’s smart city solutions that enable differentiation and successful positioning in the market
- Comfortable working in a fast-paced environment with a diverse and multi-level cross-functional team
- Creativity and ability to think outside the box to resolve problems, exploit market opportunities, and generate new ideas for innovative approaches to business and marketing
- 7+ years of smart city marketing experience with video analytics marketing expertise
- Proven track record of driving results that led to business growth
- Experience with planning and executing global product launches a plus
- Bachelor's degree in marketing, business management, or related fields
201
Associate Product Marketing Manager Resume Examples & Samples
- Analyzes the market dynamics, monitors competitive offerings and customer wants/needs and technology changes to develop product strategies and detailed product plans
- Coordinates all issues and functions that impact the success of assigned product lines and as needed to support the Product Managers
- Provides support for the various tools utilized by our various sales channels (i.e. EL.NET; Application Engineering configuration tools; etc)
- Provides information to marketing to develop and keep up to date the sales and technical literature
- Support the development of product strategies, detailed product plans and specifications
- Coordinate the marketing participation in the product development cycle. This includes assisting the development of Business Plans, ROI justifications, Sales and operational tools and documentation, Quality & other business metrics goals and results
- Monitor the competitive offerings and prepare side by side competitive comparisons
- Analyze and document customers’ wants and needs
- Ensure marketing and technical literature is up to date and complete
- Serve as a subject matter expert for white papers and the creation of other marketing materials
- Manage the release of products into EL.NET, Partnerweb, LRS, and other ordering and selling tools
- Report product line performance and plans per Liebert global reporting standards
- Forecast orders and sales as required
- Support Product training as required
- Interpersonal relationship and management skills
- PC Literate with extensive knowledge with word processing, spreadsheets and PowerPoint is required
- Organizational & Project management skills
- Strong work habits requiring some guidance from management
202
Senior Product Marketing Manager Resume Examples & Samples
- Product. Own the all-up Azure Application Platform roadmap. Partner closely with engineering on Microsoft Graph vision and growth plan
- Go-to-Market. Define the go-to-market strategy, messaging and positioning of Azure Application Platform, and lead execution to drive LOB apps to Azure. You’ll be orchestrating others as well as rolling up your sleeves to create content, demos etc
- Messaging. From product narratives, to key messages, to pitch decks, and more, you will define and play a significant role in telling the Azure story, and shape the dialogue we have externally
203
Senior Product Marketing Manager Resume Examples & Samples
- Develop targeted messaging to speak to this audience
- Drive activities to deliver pipeline and marketing influenced revenue
- Community outreach activities to continuously engage the data science audience
- Deep understanding of the competitive landscape
- Influence content pipeline across all data science campaigns
- Build customer presentations
- Develop non-technical sales enablement materials and sales tools
- 10+ years in enterprise software and/or SaaS
- Bachelor’s degree in Computer Science, Marketing or related field
- 10+ years in SaaS product marketing
204
Senior Product Marketing Manager Resume Examples & Samples
- Work with product management to understand and integrate key product features/benefits into core messaging
- Develop sales tools such as product videos, success stories, presentations, how to guides, for example, that are aligned to the core message
- Provides sales support in product training and developing sales execution metrics
- Drive product adoption post launch by identifying and prioritizing opportunities to drive growth
- Provides Voice of the Customer for new product development
- Develops go to market plan
- Develop and maintain product literature, fact sheets, website and social media presence
- Own trade show strategy, develop and execute media engagement including product announcements and press release
- Requires a minimum of a Bachelor's degree, MBA is plus
- 3 to 5 years related experience in sales, marketing, product management or related field is highly preferred
- Experience in working with technology products is preferred
- Strong analytical and presentation skills
- Travel required approximately 10% of the time
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Senior Product Marketing Manager Resume Examples & Samples
- Recommend marketing and promotional plans for next generation reading products based on launch strategy as identified by product segmentation. Implement plans as directed. Monitor progress to existing marketing plans
- Connect elementary literacy strategy to larger HMH K-12 messaging/strategy
- Implement strategic marketing communication tasks and projects
- Connect our brands with customers and drive business results by blending strategy, creative, content, technology, and analysis
- Create a brand experience that engages and influences customers through personalized connections and ultimately converts mindshare into market share
- Partner with Director to identify and modify product promotional strategies and sales cases, as appropriate
- Craft core message for next generation products based on market trends, customer needs, and solution benefits as identified through market research, customer visits, focus groups or surveys, and ongoing discussions with product development team
- Implement go-to-market strategy for elementary literacy products by creating and maintaining distinctive and relevant collateral and content for all marketing channels
- Represent elementary literacy products as a Subject Matter Expert when collaborating with or training cross-functional teams
- Support and maintain national strategic plans and innovative marketing campaigns to drive demand
- Consult with internal stakeholders to customize campaigns to support local/regional efforts
- Develop tools to support selling process
- Communicate the value proposition of solutions to the sales team
- Understand customer purchase behavior, their purchase criteria and impact on sales channels
- Promote product lines at national exhibits
- Provide accurate and quick support for sales teams in order to drive revenue
- Use data to gauge effectiveness of marketing plans and promotional campaigns
- Monitor marketing and campaign plan implementation to ensure budgets and ROI targets are achieved
- Maintain strong, ongoing channels of communication with sales, marketing, and product development teams
- Supervise, but not directly manage, up to one or two staff members
- Cultivate a strong partnership with Sales and Service teams
- Maintain strong relationships with sales teams to ensure integrity in the Sales process with the core message and positioning of assigned products
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Senior Product Marketing Manager Resume Examples & Samples
- Work across the organization including engineering to drive the voice of the Customer (with key customers and partners), helping set direction of our business app product strategy and priorities
- Engage with our sales and marketing leadership to enable successful and deep relationships and set business priorities
- Collaborate closely with Program Management on roadmap and roadmap disclosure through roadmap disclosure tools and work with core Product Marketing on key communication themes
- Lead the development of sales tools to evangelize the business value of our offering include TCO modeling tools, RFP, and Business Value tools
- Articulate our product strategy and offering to customers and partners globally. Be a key external spokesperson for our Dynamics 365 offering and strategy, both to influencers and customers at EBCs and events
- Collaborate with core product marketing to provide reasons to believe and competitive differentiation for messaging and GTM strategies
- 7+ years of technical product marketing, management or planning experience in enterprise CRM and/or ERP enterprise business applications
- Experience with marketing or developing cloud solutions is a big plus! Deep subject matter expertise in Sales, Service, or ERP processes, technologies and competitive landscape
- Absolute passionate for new technologies and trends including Internet of Things, Machine Learning, Cloud, Mobile, and Social and how these will influence the way enterprises operate
- Knowledge of business application technology (especially cloud) and translate this into customer benefits
- Ability to develop and maintain CxO level relationships
- Proven strategic and creative thinker
- Dynamic, articulate, confident, self-starter with ability to articulate our value proposition (in both written and verbal format)
- Ability to collaborate within and across groups at Microsoft including R&D, partner/field teams, campaign teams, core Product Marketing, subsidiaries, and marketing
- Bachelor’s Degree is required, MBA or Master’s Degree preferred
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Senior Product Marketing Manager Resume Examples & Samples
- Passionate about technology, travel, and beautifully designed app experiences
- An experienced writer, capable of crafting messages about products and their technical components to different audiences through social channels, white papers, and in-app content
- Knowledgeable when it comes to mobile trends and app ecosystems
- Skilled at getting big things done in a big company, leveraging Expedia marketing, public relations, product, etc
- Creative. Redefining travel isn’t easy!
- LI-MH2
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Senior Product Marketing Manager Resume Examples & Samples
- Develop great marketing plan for the MRx product line, including customer requirements, business plans, competitive strategy, pricing analysis, sales/revenue forecasts, analysis of customer segment distribution, product positioning and launch plans
- Define, position, and tailor solutions in the product line to meet the needs of target customer segments
- Manage cross-functional projects and initiatives that require problem solving, influencing and analyzing
- Act as the key “externally focused” contact for internal departments including Engineering, Research, Regulatory Affairs, Quality, and Supply Chain
- Interface with Engineering, Supply Chain, Field Marketing, Sales and Customers to gather, prioritize and document product clear and specific product requirements by understanding and defining customer needs
- Execute new product launches
- Effectively translate complex product features into easily understood, impactful customer messages
- Work with Field Marketing, Supply Chain, Key Markets and Finance to effectively forecast demand, profit margins, and Average Selling Price; work with managers of Supply Chain to ensure the demand plan is met
- Communicate frequently to worldwide Key Markets, to share information about product launch, competition, and technology upgrades as appropriate, and to gain information about market landscape and customer needs
- Support sales meetings as needed
- Support and provide guidance on the creation of marketing collateral including catalogs, websites and other publications
- Work with key internal departments to help resolve product line issues
- Forecast revenue or savings opportunities associated with product development initiatives
- Distill the key questions needing answered to make product feature and pricing decisions; select and guide appropriate market research projects to answer those key questions
- Establish and participate in the development of pricing strategies
- Regularly interface with management
- Perform all activities in compliance with the Quality System
- Perform duties in compliance with environmental, health and safety related site rules, policies and/or governmental regulations
- 5-10+ years of relative work experience
- Bachelor’s degree in a business, education, medical, technical, or related field
- MBA or equivalent required
- 3 – 5 years of successful prior experience in the medical device industry required
- 3 – 5 years of successful prior experience in marketing desired
- Emergency Care (Hospital and/or EMS) experience desired
- Experience with data solutions for connected health care desired
- Must have strong judgment and ability to balance competing customer and functional priorities
- Must have strong sense of urgency and ability to gain momentum for ideas and programs
- Must be viewed as a leader and be able to act independently with direction from supervisor
- Must have superior verbal and written communication skills. Excellent presentation skills a must
- Solid foundation of critical thinking, organization and time management
- Skilled at influence, decision making, collaboration; experience working across functional teams
- Possess emotional intelligence and excel at conscious response in all interactions
- Personally motivated, creative thinker and accountable team player
- Demonstrated ability to respectfully provide feedback to team members, be receptive to feedback, and understand team members to achieve best results for the team
- Demonstrated experience in Microsoft Office products, especially PowerPoint and Excel
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Senior Product Marketing Manager Resume Examples & Samples
- Bachelor’s degree in technology, engineering or science
- Minimum 5 years’ experience in the Terminals industry with a concentration in the liquid flow path
- 5 years’ experience in Proving, Metering or Batch Controls for Truck/Rail Loading
- Broad-based business thinker who can collaborate effectively with peers and executive functional and senior business line leaders
- Exceptional leadership skills, energy and teaming capability; the ability to lead and motivate, share vision, inspire and rally colleagues
- Excellent interpersonal skills and an ability to interact successfully with all levels of management as well as a diverse work force
- Demonstrated experience implementing growth, new business development and marketing initiatives which lead to stronger market penetration
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Senior Product Marketing Manager Resume Examples & Samples
- 5-8 years’ experience in an international business environment in the field of software proposition development or -marketing
- Experience in working in global matrix organizations
- Experience in working in R&D heavy organizations
- Proven affinity with Connected Propositions / Internet of Things
- Your conceptual thinking, organizational and communication skills allow you to influence and motivate others
- Your broad interest and ability to communicate with different ‘layers’ in the organization allows you to build and maintain extensive networks and ‘connect the dots’
- Your natural affinity for consumer health/ lifestyle products, and a consumer driven approach allows you to identify new opportunities and translate them into winning propositions
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Senior Product Marketing Manager Resume Examples & Samples
- Market Definition – Identify and validate urgent, pervasive problems in your designated market by interviewing customers, recent evaluators and potential buyers. Map their needs with target markets and analyze the market segments to pursue. Define buyer and user personas
- Product Positioning and Messaging – Describe the product in terms of its ability to solve market problems, and create crisp and compelling messages that drive market acceptance and growth. Capture the imagination of IT professionals with a fresh and creative approach
- Product Launch – Own the product launch process and plan to ensure that all business functions are prepared for new product releases. Ensure that new features and releases get the needed visibility and exposure, both externally and with Sales, to achieve revenue goals
- Sales Tools – Work closely with Sales to understand their challenges and needs relative to selling the offering, and create and maintain a playbook of sales tools to help Sales succeed, including characteristics of good/bad opportunities, buyer insights, key messages and sales collateral
- Competitive Analysis – Collaborate with Sales, Sales Engineering, and Support teams to identify competitive and alternative offerings in the market, assess their strengths and weaknesses, and develop a strategy for winning against the competition
- Voice of Customer – Act as “messenger of the market” and “voice of the customer” to influence the product roadmap and drive customer retention and growth. Document customer successes and key use cases to drive repeatability and scale
- BA/BS degree or equivalent in a relevant discipline
- A minimum of 5-7 years of progressive product marketing experience in high-tech, high-growth, preferably Software as a Service (SaaS) environments; product management experience a plus
- Experience marketing or selling to Managed Service Providers (MSPs) strongly preferred
- Excellent communication skills, both written and verbal, including the ability to express technical concepts in the form of crisp, value-based messages
- A proven ability to produce creative, memorable, high-impact marketing content in support of product launches and related initiatives
- Strong technical and sales orientation, and the ability to connect with and relate to both Product Management and Sales to act as the bridge between the two
- An ability to navigate and thrive in a cross-functional, highly matrixed environment, on a global scale
- Prior experience with IT service management (ITSM) software – RMM, Backup, Service Desk – and/or IT Infrastructure Library (ITIL), a plus
- Pragmatic Marketing Certification (PMC), a plus
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Senior Product Marketing Manager Resume Examples & Samples
- Ideate, Deliver and/or Support comprehensive marketing campaigns to position Nuage Networks as a thought leader and innovator in the industry
- Work closely with Product Management, CTO, sales and pre-sales organizations to develop powerful product marketing collateral in support of our go to market strategies and partnering activities, especially surrounding private/hybrid cloud deployments, SD-WAN for remote locations, embracing the move to containers, novel approaches to enhancing network security, and articulating use cases for the technology by leading enterprises & cloud service providers
- Actively & clearly promote the Nuage message and proposition by contributing in social media outlets, through blogs, whitepapers, industry conferences and customer presentations
- Develop and deliver a rich set of sales tools and training to enable customer facing Nuage Networks representatives to effectively position our products and solutions relative to competing offerings and approaches
- Perform market & competitive analysis for the Data Center Networking and SDN market, inclusive of SD-WAN and emerging solutions incorporating the move to containers, approaches to network security, and use cases for the technology by leading enterprises & cloud service providers
- Extend and refine messaging and marketing materials for our Nuage Networks product portfolio and expanding array of solutions
- Keep abreast of key industry trends as they relate to the SDN and Data Center Networking market, both at a technical and business level
- Education: BS or MS in Engineering or Computer Science, or proven success through equivalent work experience that proves directly relevant.
- Ability to translate views of market position and competitiveness into collateral & materials that clearly articulate our approach, implementation & differentiation.
- Solid working understanding of Data Center networking (L2 & L3) and SDN/virtual networking technologies is required
- Excellent communications skills are essential. Being able to articulate Nuage Networks solutions and differentiation for consumption by customers and sales/pre-sales teams is critical
- Superior writing skills are essential. Must be able to write clear and concise white papers and articles that effectively influence executives as well as technical decision makers within large enterprises and cloud service provider IT & networking organizations
- The ability to build clear and compelling presentations & storyboards is mandatory
- Innovative thinking and experience that brings different points of view to augment the team
- Resilience in a high-pressure (but very stimulating) start-up working environment, with a creative, entrepreneurial, and can-do attitude
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Senior Product Marketing Manager Resume Examples & Samples
- Partnering with engineering and sales teams to develop the next generation of products
- Managing the Sales and Operations Planning for individual accounts including product forecasting, pricing, and logistics
- Developing business cases for New Product Development and present to senior management for buy-in as a part of our internal NPI/PAC process
- Working independently and proactively to solve problems and ensure success
- A minimum of 5 years of IoT, Software Development, or Cloud Management experience
- A minimum of 5 years of Product Management experience
- Deep understanding of new market and adjacent spaces
- Development of go-to-market strategies
- Financial and business acumen
- Participation in the New Product Introduction (NPI) process
- Software Product Marketing experience
- Excellent written and verbal communication skills with the ability to effectively
- Effectively communicate across all functions and levels of the organization
- An understanding of technology, electronics, Cloud services a plus
- Understanding of the AIDC Industry
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Senior Product Marketing Manager Resume Examples & Samples
- Implement tactics and strategies to hit pipeline, customer acquisition, and overall revenue goals
- Deeply understand various roles at customers and buyers and what matters to them
- Effectively present Marketo directly to buyers
- Possess the ability to effectively communicate and publicly represent Marketo and our products at industry events
- Experience with marketing automation, lead management, email marketing or consumer marketing platforms a plus
- Experience in any of the following industries – Financial Services, Higher Education, Healthcare, Telecommunications, Retail, Travel & Entertainment - considered a plus
- Some travel required (~20%)
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Senior Product Marketing Manager Resume Examples & Samples
- You enjoy solving problems and are good at crafting solutions
- Experience in marketing strategy
- Past experience with digital technologies, consumer products, media, and e-commerce
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Senior Product Marketing Manager Resume Examples & Samples
- Manage the Visual Studio Subscriptions business by constantly adding value to subscribers, new and current, managing benefits pipeline and defining monetization approaches to accelerate subscriptions growth
- Design relationship marketing initiatives to accelerate subscriptions funnel for increased developer tools and platforms adoption and engagement
- Lead cross-functional teams to create, implement, and measure retention and adoption initiatives
- Experience developing Product Marketing Management strategies
- A passion for customer engagement and retention
- Creative, innovative, breakthrough, disruptive mindset
- 3+ years in Product Marketing, Product Management or related
- B.A./B.S in Computer Science / Comp. Engineering, Marketing or related field (required)
- M.B.A (or equivalent in related work experience) (preferred)
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Senior Product Marketing Manager Resume Examples & Samples
- You will work directly with our internal and external customers to uncover their unmet needs in the rapidly evolving building automation controls market. This will require you to travel up to 25% of the time meeting face-to-face with our customers
- You will develop and present to Honeywell’s executive leadership team a compelling product and marketing plan to meet the needs of our customers
- You will work closely with engineering to convert the customer’s needs into requirements. You will lead the team to innovate and create products and services that meet the needs of our customers and the needs of the business. The products will include both hardware and software solutions
- You will take the lead pricing the new products and services that create value for both our customers and the business
- You will partner with the channel leaders to develop and execute a launch plan that will capture the attention of our customers and compel them to buy and sell our new products
- Bachelor's degree in engineering, marketing or business management
- You can demonstrate that you have 5 or more years of progressive product management experience
- 3 years of new product development experience articulating how you have managed the development of a product or service from an idea through commercialization and launch
- Experience developing products and solutions for the building automation industry
- Experience in developing hardware and software systems with experience in cloud computing and SAAS
- Strong analytical skills and also be creative and innovative
- MBA from a top tier business school
- Experience as an electrical and/or software engineer
- Thrive in a fast paced environment working on new and emerging technologies
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Senior Product Marketing Manager Resume Examples & Samples
- Drive Go-to-market execution and collaborate with sales, product and central marketing to scale the launch
- Develop marketing assets and campaign to help execute revenue generation
- Develop product positioning and messaging via collateral, content, success stories/case studies
- Be the voice of customer via deep understanding of needs, market trend, and competition
- Passion for everything geo-spatial and maps
- Willing and able to travel for event support and customer meetings
- 8+ years of professional experience, ideally in Product Marketing
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Senior Product Marketing Manager Resume Examples & Samples
- Collaborate with the Product Management, Finance, Engineering, and Ops teams in the development of competitive pricing strategies that support business objectives
- Lead pricing and packaging research projects to gain external insight and expertise
- De facto business liaison with corporate Pricing Committee
- Own and proactively plan pricing strategy and plans
- Collaborate with other VMware product teams to develop cross-portfolio pricing strategy
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Senior Product Marketing Manager Resume Examples & Samples
- Deliver compelling marketing content to drive gotomarket and awareness generation efforts for vCloud Air Services
- Launch vCloud Air Services by driving pricing, packaging, messaging and positioning activities with a cross functional launch team
- Drive enablement activities across sales, technical sales, and partner organizations
- Participate in product roadmap definition, in collaboration with Product Management
- Advocate and evangelize vCloud Air Services with customers, executives and analysts at various events and briefings
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Senior Product Marketing Manager Resume Examples & Samples
- Provide critical support for, and eventually lead Pricing and Packaging initiatives, including competitive pricing analysis, revenue impact modeling, and other analysis as needed
- Own CMBU role in operational readiness assessment for all PnP proposals, working with cross-functional teams to ensure CMBU offerings are successfully implemented
- Own the creation and maintenance of PnP related sales tools such as Total Economic Impact and Total Cost of Ownership calculators among others
- Provide timely and thorough support for field sales on PnP queries during the sales process
- Assist with and eventually lead enablement of the direct sales force and partners on the changes in the PnP
- Support market research efforts to gather data points regarding changing dynamics, new opportunities, and customer behavior to influence PnP decisions
- Assist with other projects in support of the overall product marketing function for CMBU on a regular basis
- BA/BS in Economics, Computer Science, or other quantitative fields. MBA preferred
- 3-5 years experience in Pricing and Packaging, enterprise software marketing, management consulting or related field
- Proven analytical skills and strategic thinking - demonstrated ability to develop creative / non-traditional solutions
- Excellent written and verbal communications skills - ability to translate technology features into business benefits
- Aptitude to quickly come up to speed on new technology concepts. Passion to evangelize disruptive new technologies
- Strong teamwork and inter-personal skills
- Proficiency in Excel and Powerpoint
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Senior Product Marketing Manager Resume Examples & Samples
- 5+ years in hi-tech B2B Product Marketing and go to market planning
- Proven track record of launching and growing new products and solutions into successful businesses
- Technical degree / experience and MBA preferred
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Senior Product Marketing Manager Resume Examples & Samples
- Own the strategy for Brand product and service offerings
- Assess market and identify opportunities to help clients collect Consumer Generated Content via services and/or partnerships
- Partner with product management and services leadership to define service and partner offers to address opportunities
- Develop and deliver on GTM strategy and tactics in partnership with Lifecycle Marketing (Content marketing, inbound/outbound tactics)
- Develop positioning, messaging, sales tools and collateral
- Solicit and manage proof points, case studies, client references
- Provide ongoing market feedback (Win/Loss, Competition, Field feedback)
- 1:1 support on key account engagements
- Maintain quantitative and qualitative performance measures on service line performance
- Is optimistic and looks for solutions
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Senior Product Marketing Manager Resume Examples & Samples
- Conduct market intelligence, including, but not limited to competitor analysis, market research, Voice of the Customer, (VOC), etc. Translate into Marketing strategies
- Provide market segment, customer and geographic analysis to identify new applications, new customers and areas of growth within the business
- Lead ongoing communications with the sales and application team to drive strategic positioning of current products, brand and solutions to customers and markets
- Translate product benefits into customer-facing messages
- Enable market understanding by approving content for marketing collateral
- Identify and partner with key opinion leaders
- Own and lead the New Product Introduction (NPI) process for assigned product lines; define product launch plans
- Develop Go To Market strategies for assigned product lines
- Engage and train dealers and channel partners
- Develop and execute price promotions
- Define and develop product-centric marketing and commercial demand generation programs
- Participate in forecast calls and in the support of existing products through identification of appropriate trade shows; quality metric monitoring; SIOP forecating and Product Line Reporting, Key and Hot Account mgmt, determining seminar organization and outline, and Marcom planning
- Regular travel both domestically and internationally to support sales teams, visit customer facilities, regional offices, and conventions/tradeshows. Expectation should be that ~30% of annual time could be spent traveling and that trips as long as 3 weeks at a time may be required
- Other miscellaneous duties as assigned
- Bachelor’s degree in marketing, business or a scientific/technical field is required, along with 7+ years of progressively more responsible experience in marketing or business development
- Experience marketing into material or life science research preferred
- An MBA is preferred
- Ability to understand technology and articulate strong customer value/benefit
- High energy level with the ability to take initiative
- Strong team building skills and the proven ability to work with a diverse group of people
- Ability to develop high levels of credibility and forge solid and positive professional relationships with subordinates, peers, and upper management
- Experience and demonstrated aptitude both managing and prioritizing multiple projects and initiatives
- Willingness to travel up to 30%, both domestic and internationally, as required
- Solution Selling (or comparable) experience desirable
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Senior Product Marketing Manager Resume Examples & Samples
- Product. Partner closely with engineering on the product vision and roadmap
- Messaging. From product narratives, to key messages, to blog posts, and more, you will define and play a significant role in telling the Azure PaaS story, and shape the dialogue we have externally
- Strategic Thinking: ability to analyze state of the business and define growth plan for a large cloud service
- 5+ years of experience in product management or product marketing of a cloud product/service
- Experience in defining go to market strategy for technical and business audiences
- Experience and desire to be a strong customer advocate and nurture targeted communities of influencers
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Senior Product Marketing Manager Resume Examples & Samples
- Partner closely with engineering teams across the company to ensure our OSS offerings on Azure address the target customer needs and are differentiated versus competitors’ offerings
- Design, develop and maintain positioning and messaging for Azure + OSS workloads and content for internal and external resources across customer lifecycle stages, and Direct, Field and Partner go-to-market channels
- Drive go-to-market strategy and investments in key OSS focused partners in collaboration with Integrated Marketing, Developer Experience ISV, C+E Business Development, Engineering, and other stakeholders
- Ensure appropriate landing in market of 1st/3rd party products and innovation related to the area of expertise, including maintaining flight plans and roadmap, driving disclosures and alignment across functions (PR, Engineering, Marketing, etc.)
- Be a subject matter expert in your area of expertise for Microsoft, including the industry landscape, technical sentiment and engagement opportunities, as well as being an active participant in internal & external knowledge communities and commit to continue developing technical and leadership skills
- Subject matter expert in OSS technologies, with customer- and community-facing experience, as demonstrated by exposure at events and industry forums and active open source community participation and verifiable contributions
- Experience working with product teams and bridging communication between business and technical stakeholders, and proven success driving collaboration across teams
- Proven results bringing technology to market in a changing industry environment, including articulating measures of success
- A working understanding of go-to-market fundamentals, such as channel mix and scale engines, is desirable
- Minimum 3-5 years of experience in roles such as technical product marketing or sales, evangelism, program management, etc
- Degree in computer science or related area strongly encouraged
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Marketing Marketing Manager Resume Examples & Samples
- Bachelor and Masters in quantitative (ie. engineering, statistics, economics) and business fields
- 10 years in total professional experience with strong track record of exceeding revenue growth expectations
- 3+ years experience in a heavy data driven CRM focused role with a heavy focus on retention programs, email programs, and web projects
- Worked with industry leading tools with respect to heavy subscriber segmentation
- Strong technical skills as it relates to email database deployment, creating segments within an email tool environment, and reporting on campaigns
- Strong knowledge of SQL and CRM systems
- Strong knowledge of ESPs, HTML, Google Analytics, Excel and statistical packages
- Self-starter and team player
- Exceptional eye for detail
- Interest in fashion
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Senior Product Marketing Manager Resume Examples & Samples
- Manage standalone marketing initiatives from conception to completion, including success measurement
- Manage and coordinate product launches
- Conceive, create and target original thought leadership materials including white papers, articles, infographics, blog posts, etc
- Work with the Sales and Marketing field teams to understand collateral needs
- Manage a schedule of product marketing deliverables; be accountable for production timelines and status
- Author or source professional-quality written copy for product-related publications, such as: outbound email campaigns, sell sheets, white papers, by-line articles, thought leadership pieces, website content, buyer’s guides, etc
- Collaborate with graphic designers to ensure product marketing deliverables are presented professionally and in a manner consistent with Ceridian’s brand
- 8 + years product marketing experience
- Outstanding planning and communications skills
- Strong project management skills are a requirement
- Demonstrated ability to work calmly in a fast-paced team environment while effectively managing multiple tasks
- Must have excellent leadership and communication skills to represent the company well to prospects, vendors, and customers
- Strong familiarity with HCM system and payroll technologies
- Demonstrated business acumen with a solid reputation as a key contributor to operational excellence
- Strong aptitude for learning and understanding technology products
- Excellent communication and PC skills, including Word, Excel, and PowerPoint
- Bachelor’s degree is preferred, Post Graduate Degree an asset
- Must have a valid passport and the ability to travel internationally
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Senior Product Marketing Manager Resume Examples & Samples
- Build integrated content for security sales scenarios that cross divisional and product boundaries
- Tell a customer-in story that brings our offerings together in customer solutions
- Test these security solutions with segment and sales leadership and field sellers
- Help design partner engagement models that enable our partners to integrate Microsoft offerings into their holistic security solutions
- Serve as the internal and external champion for our security offerings
- Work with and learn from product marketing peers across Microsoft’s entire commercial product portfolio
- Experience or education in information security
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Senior Product Marketing Manager Resume Examples & Samples
- Land the ‘Microsoft Secure’ message in key Microsoft and third-party events
- Create first-class content that tells our cross-product security story
- Create new opportunities to connect with our biggest security customers at first-party events
- Partner with our integrated marketing team to make the ‘Microsoft Secure’ presence at events great
- Connect experts inside the company with enterprise customers
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Senior Product Marketing Manager Resume Examples & Samples
- Develop product positioning and messaging that differentiates our products in the
- Advanced computer software skills
- Dedication and perseverance to learn Sabre’s Air Search products and create customer facing documentation
- Ability to juggle multiple priorities in a fast paced environment to deliver results
- Travel industry or agency experience required
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Senior Product Marketing Manager Resume Examples & Samples
- Demonstrate expert understanding of related aspects of marketing concepts and principles
- Partner closely and build trust with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors including substitutes and adjacent players and to predict/drive future needs for current and future customers
- Collect, analyze and interpret voice of customer (VOC) in order to define product and market requirements; independently design market research and intelligence strategies for a product line with strategic and broad perspective
- Create marketing and brand plans, tools and collateral for multiple generations of products
- Drive results through developing and planning marketing programs and activities with accountability for successful completion of all project deliverables including leading cross-functional projects (e.g., product development, economic tools, evidence, market development, VOC activities) from inception to completion
- Create, communicate and execute global market strategies and actionable market plans to advance the business and generate value
- Apply expert understanding of internal and external product and market (including functionality, manufacturability, profitability and clinical applicability of products) to provide direction and guidance to project teams
- Identify and evaluate marketing process improvement and/or course correction/course alignment opportunities
- Manage product forecast for short-term and long-term accuracy to meet market and operational needs
- Bachelor's Degree in related field with 10 years’ work experience (or Master's degree in related field with 8 years’ work experience) and previous related experience working in medical device market environment and strong business acumen or healthcare industry
- Interventional cardiology experience is strongly preferred. Prior experience working in or with international markets to commercialize medical devices is strongly preferred
- Postgraduate degree is preferred
- Ability to understand, interpret, manage and summarize data, such as voice of customer data and published/presented clinical data
- Possesses good organizational skills, attention to detail, and ability to manage multiple tasks through effective prioritization in order to meet tight deadlines in an environment of competing priorities
- Consistently pushes self and others to achieve challenging goals and objectives with a track record of executional successes based on integrity
- Can be counted on to achieve goals
- Demonstrated ability to conceive, develop and implement commercial strategies, convert these into tactical marketing plans and deliver results with a specific emphasis on new product launches
- Creative out of the box thinker
- Adheres to all company policies, procedures and business ethics codes
- Domestic and international travel up to 30%
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Senior Product Marketing Manager Resume Examples & Samples
- Drive the global marketing strategy and develop global engagement programs to deploy resources across all parts of the customer buying process
- Work closely with other global engagement program leads, marketing channel teams and product marketing peers to create and prioritize business requirements to develop an end-to-end integrated marketing plan
- Craft and enhance the marketing strategy for moving prospects through the purchase process. The strategy must employ a multi-touch approach, integrating channels such as email, direct channels, social, social media, web, mobile, etc. to engage target audiences and provide relevant content and messaging at each step of the purchase process
- Analyze, interpret and report integrated marketing campaign performance and provide strategic direction and guidance to optimize the marketing investment
- Serve as the internal and external champion for the hybrid cloud GEP
- Strong time management and project management skills with proven track record of successfully managing multiple projects simultaneously
- Bachelor’s Degree or equivalent; 7+ years marketing experience
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Senior Product Marketing Manager Resume Examples & Samples
- Three or more years of experience in electricity metering required
- Three or more years of familiarity with hardware development/lifecycle processes required
- Three or more years of smart electricity metering required
- Product management, business analyst, product owner or solution architect
- Experience with requirements analysis, business analysis
- IEEE, Measurement Canada, ANSI, LAPEM standards and standards bodies desired
- Experience working with user/customers is a plus
- Expected travel 15%- 25%
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Senior Product Marketing Manager Resume Examples & Samples
- Creating solution and product value propositions for running enterprise applications in Azure
- Developing a data driven point of view on which applications to put marketing investments behind
- Leading co-marketing activities with partner organizations
- At least 5 years' experience marketing commercial software to business users, developers and IT
- Knowledge of one or more software applications from SAP, Oracle or IBM a definite plus
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Senior Product Marketing Manager Resume Examples & Samples
- Be the expert on key industry players and protocol market conditions and trends for USB, DisplayPort and other HW protocols
- Deliver market and competitive analyses
- Drive product strategy and product directions to meet business goals
- Define product functionality and positioning together with R&D and Customer Support
- Define product priorities and key enhancements. Update and deliver Product Line Plans and roadmap quarterly
- Lead the cross-functional protocol teams
- Work closely with sales to understand customer needs and identify strategic engagements for new technology; drive product planning and engagement selection together with R&D and solutions teams
- Work closely with standards bodies to understand and influence product direction and to enhance Cadence’s reputation and influence
- Coordinate product collateral, sales training materials, and success stories/references. Regularly train and interact with the sales channel
- Location: San Jose, CA
- 5+ years in product marketing required
- 7+ years experience with simulation acceleration, emulation and Verification IP technology and markets preferred
- USB and/or Display market experience
- Excellent communication skills and ability to work in cross-functional team environment
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Senior Product Marketing Manager Resume Examples & Samples
- Experience with and technical knowledge of Isilon 8.0, IsilonSD, and Isilon CloudPools
- MBA in Marketing
- Background in Computer Science and Engineering is a plus
- Developer experience a plus
- Knowledge of EMC’s sales and marketing systems a plus
- Technical marketing experience in Electronic Design Automation (EDA) vertical ( one of Isilon’s biggest vertical) and big data storage for analytics
- Knowledge of EMC’s partner channel and sales alignment for GTM activities a plus
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Senior Product Marketing Manager Resume Examples & Samples
- Develop compelling and sustainable business models and operationalize these models and partnerships to accelerate growth
- Create customer and partner value propositions for the New business models under Surface Enterprise Initiative
- Collaborate with internal Microsoft teams and segments to enable our field teams and partners to deliver solutions through New business models
- Integrate with demand generation programs delivered through our partner marketing, commercial customer and field sales engines
- Partner training and enablement, including marketing assets and BOM for new partnerships and programs
- Design and maintain a dashboard for ROI analysis of investments and success measurement of all partnerships and business models
- Ensure the effectiveness of customer and partner program by consistently seeking and implementing feedback from stakeholders
- Understanding of the partner ecosystem and hardware channel knowledge is preferable
- Proven record of leading and working effectively with cross-functional teams, including sales, corporate, product teams, field marketing, operations, and finance
- Deep understanding of how to create and deliver successful partnerships from strategy to delivery
- Outstanding interpersonal skills and the ability to build relationships cross-culturally with multiple departments and all levels of management internally and with our partners
- Strong executive-level partner/customer engagement background, including 1:1 partner/customer management & account relationship experience
- Ability to deliver customer-facing assets leveraging contractors, vendors, agencies, and analyst firms
- Ability to communicate business value and go to market strategies in a concise and instructive manner in writing and in person
- Strong interpersonal and presentation skills Project management experience
- 5+ years of product marketing experience is required
- Bachelor's degree; MBA and global experience is a plus
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Senior Product Marketing Manager Resume Examples & Samples
- 10+ years’ of e-commerce or online media management experience for leading enterprise level website or online tools
- 5+ years of experience in developing, implementing and measuring social media strategy, campaigns and tactical initiatives
- Expertise with online marketing campaigns and messaging for developer audience
- Well-rounded strategist in email marketing with current knowledge of industry best practices, regulation and privacy issues. Experience with Exact Target and SalesForce, respectively
- Planning and optimizing paid and organic search marketing campaigns
- Experience with paid advertising tools such as Google Adwords and Turn
- General understanding of online advertising metrics, trafficking and reporting and experience with tools such as Google Analytics preferred
- Management of cross-team budgeting with multiple line items and invoice tracking
- Supervision of multiple vendors across varying promotional campaigns
- Engage with the owners of multiple projects simultaneously, monitor project status, troubleshoot obstacles, and provide outstanding communication to all stakeholders
- Experience with Social Media tools such as HootSuite and Sprinklr
240
Senior Product Marketing Manager Resume Examples & Samples
- Degree qualified in Business or Marketing with a bent towards research, data analysis, planning and customer insights
- Substantial experience in Product Marketing with the proven capability to plan, lead and execute product initiatives and programs
- Industry background in automotive, FMCG or consumer durables is preferred
- Excellent written, verbal communication and presentation skills, computer literate
- Advanced project management and organisational skills
241
Senior Product Marketing Manager Resume Examples & Samples
- Develop go-to-market strategies to maximize new product and feature development in the Amazon Channels team
- Dive deep on the details of product functionality, customer value, and partner requirements
- Report on progress against goals and present relevant metrics to senior management
- Hire and develop a team of marketing managers to lead GTM programs
- 10+ years of experience in brand or product marketing, account management, client services, project management, or consulting roles
- Must be comfortable with advanced Excel and capable of manipulating data in order to perform both high level and more granular analysis. This includes familiarity with VLookups, Pivot tables, and other such functionalities
- Demonstrated passion for driving big ideas through customer insights
- Experience developing campaign ideas, creative and media strategy to meet customer expectations and brand promise
- Demonstrated passion for hiring and developing high performing teams
- A thorough understanding of both direct and brand marketing principles
- Ability to work with wide range of people at all decision-making levels
- Have relentlessly high standards and a high attention to detail
- Thinks strategically, but stays on top of tactical execution
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Senior Product Marketing Manager Resume Examples & Samples
- Define and track project success metrics
- Provide support to selected Partnership initiatives around integrations
- Support the Professional Education sales and Business Development
- 10+ years of applicable B2B experience in the Education or Technology industry
- Experience working in the Professional Education market with a background in Partnership marketing
243
Senior Product Marketing Manager Resume Examples & Samples
- Develop a brand-new Windows IoT Partner Model Program focusing on ISV and Middleware providers by identifying the program strategy, key partners, marketing investments and business outcomes. Work closely with our Windows Developer team and companywide DX organization
- Ready the Windows IoT OEM Channel by delivering compelling core content that helps differentiate our product offering, lands our core value proposition and key messages and enables a tight connection between marketing and sales to deliver scorecard goals
- Work to create a direct sales and CRM model to enable highly scalable product adoption for Windows IoT Core offerings and partner with Microsoft Global Demand center to drive global adoption
- Build a vertical marketing program and lights up IoT devices that meets customer solution requirements inclusive of the integrated offerings across hardware, software, and services
- Work with the OEM team to uncover IoT Partner and Customer evidence we can use to reinforce our solutions in the marketplace and work with the outbound marketing team to help amplify the case studies and videos across integrated channels
- Land Windows IoT Product Storytelling across various customer engagements, sponsored events, briefings and field updates
- Smart. Intellectually curious. Culturally plugged in. Problem solver. Great storyteller and writer. Loves demos. Confidence to speak up for customers and partners across marketing and engineering
- Excellent organizational skills are critical – You will be managing multiple projects at the same time (most of which will have many variables) and working with many different teams
- Attention to detail and ability to stay cool under pressure are key – Landing quality deliverables builds credibility across stakeholders and attention to detail is critical for success
- Strong technical aptitude – While this is not an engineering job, you will need to be technically savvy translating customer and product across engineering stakeholders
- Passion for IoT – You must genuinely LOVE the industry and how Microsoft can play an important role in shaping the future – anything less just won’t do
- Ability to think strategically and act quickly to support the business
- Solid organization, leadership, team-building, negotiation capabilities, and the ability to deal with ambiguity
- 5+ years of product management, product marketing, or related discipline experiences for software and/or hardware. Some management consulting experience a plus
- Bachelor’s degree (BS/BA) is required. MBA or equivalent experience a plus
- International travel is required for this role
- We hire people, not levels
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Senior Product Marketing Manager Resume Examples & Samples
- Be the lead technical evangelist of our Dynamics 365 for Operations capabilities, building out differentiated technical content and demonstration scenarios that enable thought leadership
- Drive the collaboration with Dynamics 365 for Operations feature PMs to deliver functional roadmap content
- Act as point of contact for Dynamics 365 for Operations with other Microsoft product marketing teams to align on key differentiated cross-product capabilities
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Senior Product Marketing Manager Resume Examples & Samples
- Own and drive successful execution of inside sales objectives and goals for each engagement program and product
- Leadership that empowers teams and drives results
- Exceptional strategic thinking, problem solving and executive presentation skills
- Ability to analyze data and business results to drive for continuous improvement
- Ability to drive for results and get things done, while building for the future
- Experience working with marketing automation and/or sales force automation systems. Strong knowledge of demand response marketing and sales
- Program/project management experience and the ability to operate effectively in a complex cross-functional environment through collaboration, partnership and influence
- High attention to detail and able to work within stringent deadlines
- Inquisitive and curious - Ability to continually evolve and adapt and experiment– driven to optimize and improve and in a dynamic environment
- Comfortable working under pressure and with other senior leaders
- 5+ years' experience, with experience in sales operations, sales or B2B marketing and 3+ leading teams with demonstrable track record of success in high-volume, high growth environments
- Excellent communication, inter-personal, and cross group collaboration skills
- Understanding of the cloud computing technology space
- BA/BS or equivalent. MBA preferred
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Senior Product Marketing Manager Resume Examples & Samples
- Develop and improve methods for measuring the reach and audience of multi-channel advertising
- Support web analytics with customer segmentation, and click pathing analysis
- Partner closely with our Paid media and web teams to optimize customer experiences and optimize toward key indicators
- On occasion, provide input into advanced statistical methods to support the marketing analytics team in the design, analysis, implementation and evaluation of multi-touch attribution, media mix models, multivariate testing, and dynamic web optimization
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Senior Product Marketing Manager Resume Examples & Samples
- Lead product launch and launch team of next generation product in the Americas region
- Builds and executes strategic and tactical marketing plans for his/her assigned product line
- Leads development of marketing materials, product literature, and any other collateral material required to support marketing strategies for key customer, referrer and patient audiences
- Develops sales enablement tools and works with sales team to ensure marketing programs, tactics and strategies are executed effectively
- Leads society trade show strategy for assigned product including show floor presence, ancillary meeting strategy and ongoing society engagement
- Supports clinical data and post market study analyses, market strategy and field dissemination of data and key messages
- Participates on planning teams and serves as subject matter expert for other internal and external meetings such as annual sales meetings and customer users’ meetings
- Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines
- Builds strong relationships with leading MCS clinicians
- 8 or more years progressively responsible marketing experience
- Experience with strategic product planning and commercial execution
- Multitasks, prioritizes and meets deadlines in timely manner
- Strong organizational and follow-up skills, as well as attention to detail
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Senior Product Marketing Manager Resume Examples & Samples
- Develops analysis around the competitive environment and clearly defines product positioning, key issues, strategies, and target audiences for assigned product(s)/product lines
- Partners with marketing colleagues to shape customer requirements for related products
- Serves as leader of physician product planning advisory board for assigned product(s)/product lines
- 8 years Marketing and /or Market Research and Planning experience
249
Senior Product Marketing Manager Resume Examples & Samples
- Work closely with senior sales and engineering management on product and account strategies
- Work with the worldwide salesforce to support their market growth initiatives by providing technical product details
- Provide competitive technical and market analysis for Sales and the Business Unit
- Provide sales and training material for direct and channel sales
- Partner with Marketing Communications to create lead generation programs
- Actively participate in the development of the long-term business unit roadmaps
- Assimilate feedback from the field for product enhancements
- Market definition, product definition, product launch of new market product lines
- Strong communication, interpersonal, and presentation skills
- Willing and able to travel 20-25% domestically and internationally
- Strong customer focus, entrepreneurial drive, and work ethic
- A Bachelor’s Degree in a related discipline is required
- A Bachelor’s Degree in Engineering is nice to have
- An MBA is a plus
- 3+ years of product marketing management experience (either managing or supporting) for a B2B product line is required
- Experience in factory automation or enterprise scanning is a plus
250
Senior Product Marketing Manager Resume Examples & Samples
- Develop and execute global marketing activities intended to educate IT professionals/IT managers within enterprises about AWS and the journey to the cloud
- Dive deep on how AWS helps enterprises reduce technical debt, increase innovation, and operate more securely in order to develop applicable marketing initiatives
- Partner with Product Marketing, Business Development, Professional Services, Security, and Compliance teams to build relevant value propositions and content for the IT professional/IT manager audience
- Establish an industry-leading digital presence for enterprise cloud computing
- 7+ years of relevant work experience in fields such as developer and IT evangelism or product management/marketing in a high technology environment
- Demonstrated track record in producing content with thought leadership
- Computer science, engineering, technology background is preferred
- Background in software sales and/or software marketing preferred
