Systems Marketing Manager Resume Samples

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LB
L Beatty
Lisette
Beatty
332 Myrtis Rue
Boston
MA
+1 (555) 487 1962
332 Myrtis Rue
Boston
MA
Phone
p +1 (555) 487 1962
Experience Experience
03/2016 present
Chicago, IL
Marketing Manager Systems Integrators
Chicago, IL
Marketing Manager Systems Integrators
03/2016 present
Chicago, IL
Marketing Manager Systems Integrators
03/2016 present
  • Work with Partner Business Development to create marketing strategy and marketing execution plan
  • Works with Business Development and Sales to manage ongoing partner communications and updates
  • Work with Partner Business Development to identify sales tools and training programs
  • Execute on joint marketing plan with SI and PE partner ecosystems
  • Works under moderate supervision
  • Jointly develop marketing collateral for Partners
  • Execute go-to-market strategy and lead plan for SI and PE partner ecosystem
09/2010 01/2016
San Francisco, CA
Personal Systems Marketing Manager
San Francisco, CA
Personal Systems Marketing Manager
09/2010 01/2016
San Francisco, CA
Personal Systems Marketing Manager
09/2010 01/2016
  • Function as both a "leader" and "doer". Provide leadership for the marketing team and for the territory overall
  • Effectively manage expenses to ensure you are within budget each and every quarter
  • Evaluate, select and manage outside vendors that contribute to lead generation and branding objectives
  • Manage all regional branding efforts, including PR, events, influencer and partner initiatives
  • Develop and implement high impact, multi-channel marketing strategy to generate demand, qualified leads and sales pipeline in New Zealand
  • Measure and report on effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, efficiency and revenue generation
  • Oversee a local marketing team as well as a number of vendors
09/2006 07/2010
Chicago, IL
Systems Marketing Manager
Chicago, IL
Systems Marketing Manager
09/2006 07/2010
Chicago, IL
Systems Marketing Manager
09/2006 07/2010
  • Create and document standardized processes to streamline workflows and create consistency across regions
  • Manage vendor relationships to ensure platforms are up and no downtime, successful issues management, and SLAs on services are met
  • Provide global support set-up, training, and execution of marketing webinars
  • Using the client's Marketing Automation system, support global marketing campaigns that incorporate email targeting, lead generation web forms, nurture and automation programs
  • Proactively manage content and data on the MRM and social platforms e.g. ensure the process is being followed and tasks are not getting stuck
  • Help manage the Marketing Technology stack and roadmap in partnership with IT, Marketing and Finance
  • Lead and define change management activities associated with new processes in partnership with leadership
Education Education
Bachelor’s Degree in Business Administration
Bachelor’s Degree in Business Administration
Florida International University
Bachelor’s Degree in Business Administration
Skills Skills
  • Excellent written and verbal communication skills
  • Adaptability
  • Problem analysis and problem-solving
  • Team-leadership
  • Formal presentation skills
  • Persuasiveness / stakeholder engagement / collaboration
  • Organization and planning
  • Innovation
  • Judgment
  • Decision-making
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1

Senior Product Marketing Manager, Systems Resume Examples & Samples

  • Experience launching successful products
  • Strong understanding with digital marketing technologies and methods
  • Experience interacting with customers, partners, and press/analysts with accuracy and professionalism
  • Demonstrated self-motivation and self-discipline to work effectively in a high-paced environment
2

Personal Systems Marketing Manager Resume Examples & Samples

  • Oversee a local marketing team as well as a number of vendors
  • Manage all regional branding efforts, including PR, events, influencer and partner initiatives
  • Develop and implement high impact, multi-channel marketing strategy to generate demand, qualified leads and sales pipeline in New Zealand
  • Execute programs, marketing tactics, events and other activities including but not limited to Events, Training, Seminars, and online marketing programs to develop opportunities and pipeline
  • Measure and report on effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, efficiency and revenue generation
  • Evaluate, select and manage outside vendors that contribute to lead generation and branding objectives
  • Align marketing programs and activities with overall marketing strategy aligned with business goals, aligning / leveraging the broader team including Australian based resource
  • Function as both a "leader" and "doer". Provide leadership for the marketing team and for the territory overall
  • Represent NZ Marketing across all external stakeholders, including, customers, partners, media, influencers, analysts and more
  • Effectively manage expenses to ensure you are within budget each and every quarter
  • Experience in all aspects of developing and maintaining marketing strategies for end user that is serviced by channel
  • Proven experience in customer and market research
  • Some experience in BTL / POS
  • Experience with relevant software applications
  • Organization and planning
  • Formal presentation skills
  • Persuasiveness / stakeholder engagement / collaboration
  • Adaptability
  • Innovation
  • Decision-making
  • PC Skills, Word, PowerPoint and EXCEL
  • Other systems: SalesForce.com
3

Systems Marketing Manager Resume Examples & Samples

  • Drive discussion around business requirements and expected outcomes, mapping needs to appropriate technologies
  • Act as an advisor and consultant to the broader Marketing and cross-functional teams to maximize efficiency of Marketing spend and technology adoption
  • Help manage the Marketing Technology stack and roadmap in partnership with IT, Marketing and Finance
  • Using the client's Marketing Automation system, support global marketing campaigns that incorporate email targeting, lead generation web forms, nurture and automation programs
  • Create and document standardized processes to streamline workflows and create consistency across regions
  • Lead and define change management activities associated with new processes in partnership with leadership
  • Provide operational support on marketing systems e.g. MRM, Marketing Automation, Social
  • Regularly monitor and maintain the synchronization between Marketing Automation and CRM systems
  • Proactively manage content and data on the MRM and social platforms e.g. ensure the process is being followed and tasks are not getting stuck
  • Provide global support set-up, training, and execution of marketing webinars
  • Manage vendor relationships to ensure platforms are up and no downtime, successful issues management, and SLAs on services are met
  • BS degree in business administration, marketing, management information systems, computer science or related discipline
  • A minimum of 5+ years relevant experience, including digital marketing expertise
  • At least 2-4 years of experience executing campaigns using a Marketing Automation system integrated with a CRM (Eloqua, Salesforce, Marketo preferred) with a solid understanding of B2B lead models. Strong email marketing experience with understanding of email opt-in, deliverability, and segmentation
  • A deep proficiency in the following
4

WW Cognitive Systems Product Marketing Manager Resume Examples & Samples

  • Lead product marketing strategy and execution, including how value prop gets delivered to buyers to exceed revenue targets
  • Refine raw positioning and messaging, across multiple campaigns, into crisp value propositions
  • Develop specific marketing plans and activities for each market segment/audience
  • Act as a leader of the cross-functional execution team (campaign, digital, social, events)
  • Understand broader market trends and know the audience inside and out, and act as a feedback loop to the product managers and leadership team
  • Act as a content SME and engage with clients
  • Foster a strong culture of innovation and promote new digital marketing practices and ideas
  • Create and streamline marketing business processes to improve collaboration, communication, execution and speed
  • 5 years experience in the open source/Linux market
  • 10 years experience leading complex, high tech marketing strategy and initiatives
  • Experience driving digital marketing initiatives
  • Executive-level communication skills
  • Ability to influence cross-functional teams
  • Strong program management and budget management experience
  • 5-10 years experience in tech or other complex industries
  • Ability to collaborate and drive alignment with marketing and BLE teams
5

Marketing Manager Systems Integrators Resume Examples & Samples

  • Execute go-to-market strategy and lead plan for SI and PE partner ecosystem
  • Meet inbound pipeline and revenue objectives
  • Work with Partner Business Development to create marketing strategy and marketing execution plan
  • Execute on joint marketing plan with SI and PE partner ecosystems
  • Communication to partners regarding programs, events, and product specific information
  • Work with Partner Business Development to identify sales tools and training programs
  • Jointly develop marketing collateral for Partners
  • Works with Business Development and Sales to manage ongoing partner communications and updates
  • Measures and monitors Partner marketing programs to increase sales productivity
  • Provides training and support as needed to partners
  • Works under moderate supervision
  • 20-25% Travel
  • BS in marketing, business or related field
  • Experience with web and/or graphic design a plus
  • Experience in Event Marketing a plus
  • Experience with Word, Excel and PowerPoint and must
  • Proven marketing, communication and influencing skills
  • Direct or relevant product, service and market knowledge and experience
  • Prior experience with Systems Integrators and Private Equity partnerships a plus
6

Metalworking Marketing Manager Abrasive Systems Division Resume Examples & Samples

  • Four (4) or more combined years of customer focused engagement experience in sales and/or marketing
  • MBA or equivalent strongly preferred
  • Direct customer interface experience with strong knowledge of industrial market segments
  • Expertise in either the 3M Abrasives business or in the fundamentals of marketing