Marketing Manager India Resume Samples

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OB
O Barrows
Orville
Barrows
17101 Schowalter Divide
Detroit
MI
17101 Schowalter Divide
Detroit
MI
Experience Experience
12/2016 – present
Dallas, TX
Marketing Manager, Business Mobility, India
Dallas, TX
Marketing Manager, Business Mobility, India
12/2016 – present
Dallas, TX
Marketing Manager, Business Mobility, India
12/2016 – present
  • Develop creative, cutting edge marketing programs that build awareness and pipeline across physical and digital platforms and drive execution in partnership with country teams
  • Work closely with Indian partner marketing team to ensure there is a consistent view across direct and in-direct marketing channels
  • Build the India strategy and pull resources to develop a content library against that strategy, enabling markets to select key assets for execution
  • Effectively aligns and leverages internal and external resources to resolve complex issues and scale the business through collaboration
  • Be responsible for key aspects of VMware marketing operations for Business Mobility in the region, including executing on the VMware go-to-market strategy, and coordinating all elements of an integrated, global marketing program
  • Develop and execute customer-driven, locally oriented marketing strategies and programs that will increase customer demand, sales, and positively impact VMware brand equity in India
  • Oversee the organization and implementation of marketing events, including exhibitions, seminars, tradeshows and product launch within the mobility space
09/2013 – 10/2016
Los Angeles, CA
Marketing Manager Bangalore, India
Los Angeles, CA
Marketing Manager Bangalore, India
09/2013 – 10/2016
Los Angeles, CA
Marketing Manager Bangalore, India
09/2013 – 10/2016
  • Oversee and manage Marketing & Social Media
  • Provide short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
  • Achieve financial objectives by preparing an annual marketing budget; scheduling expenditures; analyzing variances; initiating corrective actions
  • Maintain relations with customers by organizing and developing specific customer – relations programs; determine company presence at conventions, annual meetings, trade associations, and seminars
  • Build and Own Lead Generation – Build inbound traffic to our website, blog and also drive content distribution across social media. Use SEO to drive people to our sites and increase brand awareness in the marketplace
  • Public Relations Strategy – Manage communications & build relationships with key publication houses, journalists and such to publish press releases with a goal of being quoted in top sources read by our target market thereby increasing Neo Group’s brand awareness with the end goal of generating leads
  • Tracking and Measurement – Focus on tracking the metrics and activities that will help achieve our end goal of increasing leads and sales. Clearly define what the activities are that lead to sales and track and report marketing metrics monthly
12/2006 – 04/2013
Boston, MA
Marketing Manager, India
Boston, MA
Marketing Manager, India
12/2006 – 04/2013
Boston, MA
Marketing Manager, India
12/2006 – 04/2013
  • The ideal individual for this role has a strong background in developing creatively driven marketing campaigns, a unique passion for data-driven problem-solving, collaborating, and driving results
  • Conceptualize innovative marketing programs that deliver against Facebook brand and/or product objectives
  • Partner with key internal marketing and other cross-functional teams to build and develop strategic marketing solutions, aligning to corporate priorities
  • Collaborate with key external companies and partners to develop co-marketing initiatives that drive product objectives while building and ensuring brand integrity
  • Develop, manage and oversee execution of brand marketing campaigns in partnership with outside agencies and internal creative teams
  • Adept at building and leading strong, happy and productive team environments, internally and externally, across varied stakeholder teams
  • Lead the localization and implementation of the global brand strategy and messaging framework including the communication of a compelling value proposition for the India market
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Towson University
Bachelor’s Degree in Marketing
Skills Skills
  • Drive marketing campaigns for lead generation, nurturing and qualification for direct and indirect sales, which include: market trends/research/model, customer segmentation, customer journey analysis, product lifecycle (i.e. launch/peak/mature), content/digital marketing, sales enablement/tools
  • Marketing both for creation and distribution, and marketing operations in lead generation, nurturing and Research, analyze, and monitor market/ competitive data, technological, economic factors to capitalize on market opportunities
  • Together with the Regional General Managers, develop and implement an annual regional strategic marketing plan for the successful positioning of Carestream in the cluster in order to drive brand appreciation and market share, revenues and profitability improvement
  • Translate the region’s strategic marketing plan into cluster marketing plans comprised of marketing programs with goals/metrics (e.g., reach, engagement, leads, opportunities, etc.) The Regional and Cluster marketing plans should align with the prioritized growth strategies for our XRS, MFAPS and ultrasound business for targeted customer segments. The Regional and Cluster marketing plans would be modified based upon changing product /market conditions
  • Work closely with Global Marketing and Regional Business Managers to drive new product /service launches through branding/ messaging/positioning/promotions/communications. Identify potential new business opportunities, and develop plans and action steps to secure such business, both on a local and regional basis
  • Together with the Regional General Managers, secure the availability of meaningful communication material and sales tools to support the successful promotion and sales of the Carestream portfolio. Make sure that the channel partners have access to all necessary tools for driving their growth successfully
  • Together with the Regional General Managers, help coordinate and organize impactful sales training programs to the direct sales force as well as for the business partners
  • Be the Regional Marketing Leader / Interface with a broad range of stakeholders, including industry and customer associations (e.g. COCIR, ECR, ESR, etc.), key opinion leaders, media and the press
  • Maximize the effectiveness of the marketing plan/mix – e.g., tradeshows, customer events, direct marketing, PR/social media, etc. – based on complexity of solution and familiarity of our brand
  • Share and adopt best marketing practices, leveraging and contributing to WW marketing function and driving the three key marketing capabilities for cluster – i.e. market insights from trends, analytics, customer journey/segment/data, content
Create a Resume
1

Marketing Manager, Business Mobility, India Resume Examples & Samples

  • Work closely with Indian partner marketing team to ensure there is a consistent view across direct and in-direct marketing channels
  • Build the India strategy and pull resources to develop a content library against that strategy, enabling markets to select key assets for execution
  • Ensure local requirements are met and supported in the desktop mobility space
  • Be responsible for key aspects of VMware marketing operations for Business Mobility in the region, including executing on the VMware go-to-market strategy, and coordinating all elements of an integrated, global marketing program
  • Work closely with sales leadership to align local plans to deliver and maintain aggressive market growth, market share and measurable returns
  • Oversee the organization and implementation of marketing events, including exhibitions, seminars, tradeshows and product launch within the mobility space
  • Provide strong feedback and direction on company-wide marketing and product directions, specifically representing the considerations of the India geography and Business Mobility subject matter expert and more generally as a company thought leader
  • Champion getting customer win/success stories from Sales and create reference content for Customer Marketing team and Communications (PR) team in relation to Business Mobility
  • Able to collaborate as a colleague and peer with all levels of the business, whether in C-level planning meetings or providing support to in-country marketing team members
  • Experience in propensity modelling, account selection with a working understanding of how foundational tools (database, Eloqua, SFDC etc) are used to create maximum impact
  • Experience in leveraging resources to build, localise and maintain content libraries for physical and digital platforms and help markets to localise, focussed on mobility
  • Metrics/ROI focused and knows how to generate leads & track to closed loop
  • Although not a technician, you will be able to appreciate and understand the technical and business issues surrounding Business Mobility products and technologies
  • High levels of energy, drive and commitment, combined with excellent written and verbal communication skills
2

Marketing Manager, India Resume Examples & Samples

  • The ideal individual for this role has a strong background in developing creatively driven marketing campaigns, a unique passion for data-driven problem-solving, collaborating, and driving results
  • And an innate understanding of how to manage and evolve an iconic consumer brand through marketing
  • Conceptualize innovative marketing programs that deliver against Facebook brand and/or product objectives
  • Collaborate with key external companies and partners to develop co-marketing initiatives that drive product objectives while building and ensuring brand integrity
  • Develop, manage and oversee execution of brand marketing campaigns in partnership with outside agencies and internal creative teams
  • Partner with Global Brand Strategy and Insights and Media Delivery teams to ensure all initiatives are grounded in a solid base of consumer understanding and structured to deliver data-driven solutions and results, both quantitatively and qualitatively
3

Regional Product Marketing Manager, India Resume Examples & Samples

  • Partner with the India sales teams to drive product understanding and adoption with advertising customers and partners
  • Work with Marketing Communications team to ensure product materials are customized for market use and marketing channels are leveraged
  • Excellent communication skills - written, verbal and presentation
4

Marketing Manager, India Resume Examples & Samples

  • Lead the localization and implementation of the global brand strategy and messaging framework including the communication of a compelling value proposition for the India market
  • Ensure all marketing activities feel local and personal; articulate all key market nuances to global stakeholders
  • Foster cross-departmental collaboration to develop and execute brand marketing campaigns and plans
  • Manage local creative agency partners to ensure we scale marketing capabilities balancing both the global go-to-market and local business needs
  • Work closely with the India country team to build, develop and execute integrated and highly effective marketing programs rooted in business objectives
  • Manage and track brand marketing budgets and ensure effective budget utilization
  • 8+ years of relevant work experience at interactive, advertising, or marketing agencies and/or experience managing brand marketing on the client side —preferably in the consumer internet space in travel, design, technology, or lifestyle brands
  • Experience building a brand’s integrated marketing presence with an exciting portfolio of past campaigns/content/creative projects – across digital marketing, experiential, offline marketing, partnerships and sponsorships
  • An integrated marketing mindset and excellent understanding of the interplay offline and online, and between paid, earned and owned channels
  • Strong agency management expertise – creative and media agencies
  • Excellent copywriting skills and a keen visual sense. An eye for detail and a quick wit
  • Experience working in fast paced global teams and communicating across national boundaries
  • Natural collaboration and bridge-building skills
  • The ability to work at both strategic and tactical levels – a hands on team player
5

Marketing Manager, Public Sector, India Resume Examples & Samples

  • Contribute to building digital campaigns that address the differing needs of both technical and non-technical users and buyers
  • Help execute go-to-market programs by working with the rest of the Public Sector team
  • Prepare and deliver clear, concise content for websites and social media
  • Work closely with the Public Sector technical teams, account and BD
  • Significant relevant work experience in marketing, marketing communications and/or digital/high-technology companies/products to public sector IT customers
  • Demonstrated ability to tie marketing programs to ROI metrics
  • Proven success in managing complex and multi-faceted, measured marketing programs with the ability to drive projects through completion and metrics
  • The ability to create innovative and targeted marketing programs that generate results
6

Marketing Manager Data Centre Group India Resume Examples & Samples

  • Develop and execute India Data Center Group (DCG) Marketing plan and programs to drive leads & sales opportunities to align with DCG’s priorities and direction
  • Improve, consolidate and update the sales & marketing assets with a solution focus targeting the enterprise accounts and decision markers
  • Liaise and work closely with alliances partners on co-marketing and GTM development. Drive key accounts engagement, marketing planning and program roll out
  • Develop C-level executive program to win the mindshare of key decision makers of target key accounts
  • Establish strong database contacts to support C-level campaigns and account relationship building. Support end to end lead management process with leveraging regional tools and infrastructure
  • Social selling implementation with India region, Global Account Business team and key executives
  • Provide Quarterly Guidance on
7

Marketing Manager, Business Mobility, India Resume Examples & Samples

  • Localization of messaging for the market including managing translation and translation approvals for content
  • MBA in Marketing from a Premier B-School will be an advantage
  • Proven track record in B2B marketing in large enterprises
  • Strong understanding of Technology. You should be able to appreciate and understand the technical and business issues surrounding Business Mobility products and technologies
8

Marketing Manager India Resume Examples & Samples

  • Drive marketing campaigns for lead generation, nurturing and qualification for direct and indirect sales, which include: market trends/research/model, customer segmentation, customer journey analysis, product lifecycle (i.e. launch/peak/mature), content/digital marketing, sales enablement/tools
  • Marketing both for creation and distribution, and marketing operations in lead generation, nurturing and Research, analyze, and monitor market/ competitive data, technological, economic factors to capitalize on market opportunities
  • Together with the Regional General Managers, develop and implement an annual regional strategic marketing plan for the successful positioning of Carestream in the cluster in order to drive brand appreciation and market share, revenues and profitability improvement
  • Translate the region’s strategic marketing plan into cluster marketing plans comprised of marketing programs with goals/metrics (e.g., reach, engagement, leads, opportunities, etc.) The Regional and Cluster marketing plans should align with the prioritized growth strategies for our XRS, MFAPS and ultrasound business for targeted customer segments. The Regional and Cluster marketing plans would be modified based upon changing product /market conditions
  • Work closely with Global Marketing and Regional Business Managers to drive new product /service launches through branding/ messaging/positioning/promotions/communications. Identify potential new business opportunities, and develop plans and action steps to secure such business, both on a local and regional basis
  • Together with the Regional General Managers, secure the availability of meaningful communication material and sales tools to support the successful promotion and sales of the Carestream portfolio. Make sure that the channel partners have access to all necessary tools for driving their growth successfully
  • Together with the Regional General Managers, help coordinate and organize impactful sales training programs to the direct sales force as well as for the business partners
  • Be the Regional Marketing Leader / Interface with a broad range of stakeholders, including industry and customer associations (e.g. COCIR, ECR, ESR, etc.), key opinion leaders, media and the press
  • Maximize the effectiveness of the marketing plan/mix – e.g., tradeshows, customer events, direct marketing, PR/social media, etc. – based on complexity of solution and familiarity of our brand
  • Share and adopt best marketing practices, leveraging and contributing to WW marketing function and driving the three key marketing capabilities for cluster – i.e. market insights from trends, analytics, customer journey/segment/data, content
  • Experience working in a medical device and health IT environment
  • Minimum of 10 years experience in marketing with demonstrated success
  • Marketing MBA, preferred
  • Thorough understanding of the medical industry: demonstrate knowledge of all assigned products & solutions, including expertise in high-tech digital products and network environments and ability to provide clear direction to new business teams
  • Strategic & creative mindset
  • Communication skills: excellent verbal and written English, excellent presentations skills
  • Influential & Interpersonal skills
9

Marketing Manager Bangalore, India Resume Examples & Samples

  • Establish marketing effectiveness by building and executing a marketing strategy for short and long-term marketing goals of Neo Group. Develop marketing plans and programs for each product; direct promotional support
  • Responsible for building brand strategy, positioning, and executing consistently across the organization and channels
  • Lead communications strategy and execution
  • Maintain relations with customers by organizing and developing specific customer – relations programs; determine company presence at conventions, annual meetings, trade associations, and seminars
  • Build and Own Lead Generation – Build inbound traffic to our website, blog and also drive content distribution across social media. Use SEO to drive people to our sites and increase brand awareness in the marketplace
  • Public Relations Strategy – Manage communications & build relationships with key publication houses, journalists and such to publish press releases with a goal of being quoted in top sources read by our target market thereby increasing Neo Group’s brand awareness with the end goal of generating leads
  • Tracking and Measurement – Focus on tracking the metrics and activities that will help achieve our end goal of increasing leads and sales. Clearly define what the activities are that lead to sales and track and report marketing metrics monthly
  • Provide short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
  • Influence present and future products by determining and evaluating current and future market trends of said current products at Neo Group
  • Rebuild and maintain CRM and customer database along with opt-in campaigns to drive new readers to nurture
  • Achieve financial objectives by preparing an annual marketing budget; scheduling expenditures; analyzing variances; initiating corrective actions
  • Oversee and manage Marketing & Social Media
  • Maintain marketing team cohesiveness by counseling and managing marketing employees; planning, monitoring, and appraising job results. Also, develop marketing staff by providing information, along with educational and experiential growth opportunities
  • 8-10 years’ experience in marketing, communications, or public relations
  • Built or was part of a marketing strategy from the ground up (or rebuild of existing strategy)
  • Proven work experience in digital marketing while demonstrable experience leading and managing SEO/SEM, marketing database, email, social media
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Solid knowledge of website analytics tools (e.g. Google Analytics and SEO tactics)