Clinical Marketing Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the clinical marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

Noavatar-profile
TS
T Schoen
Trey
Schoen
413 Ophelia Square
Detroit
MI
413 Ophelia Square
Detroit
MI
Experience Experience
06/2014 – present
Dallas, TX
Senior Clinical Marketing Manager
Dallas, TX
Senior Clinical Marketing Manager
06/2014 – present
Dallas, TX
Senior Clinical Marketing Manager
06/2014 – present
  • Demonstrate strong negotiation and influencing capabilities in the medical professional space and comfort in networking at multiple levels
  • Collaboratively develop a clinical marketing strategy for short- and long-term strategic marketing plans with product management
  • Collaborate with global marketing business partners to identify and develop speakers to participate in programs, symposia, and peer-to-peer educational plans
  • Oversee cleaning and sterilization compliance activities for manufactured products as well as sterile purchased products
  • Educate staff and related areas in the company on new regulations, guidance, standards, and compliance efforts for cleaning, sterilization and biocompatibility
  • Oversee biocompatibility compliance activitites including material characteriziation for new products, purchased products and product changes
  • Execute franchise efforts to maximize the effectiveness of global downstream marketing and sales resources
08/2011 – 05/2014
Phoenix, AZ
Clinical Marketing Manager, Vascular Access
Phoenix, AZ
Clinical Marketing Manager, Vascular Access
08/2011 – 05/2014
Phoenix, AZ
Clinical Marketing Manager, Vascular Access
08/2011 – 05/2014
  • Performs other duties as assigned by Management
  • In collaboration with manager, develop and maintain annual operation plan and budget for clinical marketing
  • Participates in the Design Review meetings, R&D meetings, complaint handling, and management oversight function
  • Performs research and literature searches to support value proposition creation, claims and messaging
  • Recommend and develop clinical marketing content to support North America and global marketing strategy and ensures clinical accuracy of key market messaging
  • Support product gating process through full commercialization
  • Coordinate internal rollout of new programs including education and training
07/2008 – 05/2011
San Francisco, CA
Clinical Marketing Manager
San Francisco, CA
Clinical Marketing Manager
07/2008 – 05/2011
San Francisco, CA
Clinical Marketing Manager
07/2008 – 05/2011
  • Assist field sales & marketing team by identifying target customers and providing guidance for product positioning
  • Willingness to “roll up sleeves” to perform at all levels and assist in areas outside of core responsibilities
  • Based in San Diego, CA; relocation assistance may be provided
  • Perform other duties as directed by the Marketing Director and/or General Manager, PacBio
  • Works with the internal Medical Affairs, Learning Center and MARCOM teams in the development of the content
  • Demonstrated proficiency in project management, planning, execution, time management and “follow-through.”
  • Partner with Clinical Affairs department to develop and implement clinical & publication strategy that will support Colorectal Surgery procedure adoption goals
Education Education
Bachelor’s Degree in Medicine
Bachelor’s Degree in Medicine
Towson University
Bachelor’s Degree in Medicine
Skills Skills
  • Deep clinical and technical knowledge of monitoring and clinical decision support market segments
  • Excellent written, oral, and presentation communications skills
  • Ability to synthesize market and customer feedback on existing and new products into clinically differentiated solutions
  • Proven communication skills and ability to influence an organization (especially non direct reports) to develop solutions with validated value propositions
  • Strong strategic thinking and analytical skills
  • Proven ability to successfully manage multiple projects in a dynamic environment
  • Strong Communication, relationship-building, and project management skills
  • Excellent communication skills on various levels and disciplines, both internal and external
  • Systematic way of working, problem solving attitude
  • Entrepreneurial behavior
Create a Resume
1

Global Clinical Marketing Manager Resume Examples & Samples

  • Provide market shaping leadership by helping the business learn from the market landscape, establishing relationships with key thought leaders, and guiding the development of a comprehensive cross-functional customer engagement plan inclusive of activities such as guideline development and policy activities as appropriate
  • Provide consultation, training on global HEOR resources and technical advice on HEOR issues to internal customers across the business, as appropriate
  • Perform and/or guide in-house HEOR studies, including literature reviews, modeling, retrospective and observational studies in accordance with HEOR functional standards
  • Influence development of business strategy and health economics tools for R&D programs, marketing, sales and reimbursement strategies, by applying HEOR analyses and driving internal value communication tools
  • Work in partnership with functional departments, including R&D, Medical Affairs, Regulatory Affairs, Reimbursement and Marketing to assure that the appropriate HEOR value proposition is incorporated throughout the product development process, from the earliest stages. Ensure that product design and function are aligned with the expectation of customers and end-users for higher-value products
  • Liaise with internal reimbursement experts to enable well-rounded and cross-functionally integrated market shaping strategies
  • Serve as the Health Economics and Outcomes Research expert representative for the business in both internal and external meetings with government agencies, policy makers, customers and payers, as appropriate
  • Carry out market research for all Niche Diagnostic product lines area of focus
  • 8+ years experience in clinical diagnostics marketing, sales and/or clinical research
  • Prior success launching a new product in clinical diagnostics
  • Prior success driving aggressive top line growth with innovative marketing programs in clinical diagnostics
  • Demonstrated ability to identify key buying influences and develop compelling value proposition statements that drive customer behavior
  • Prior success maximizing impact of public relations and marketing communications to create awareness of new product introductions
  • Working knowledge of Toxicology and Therapeutic Drug Monitoring technology desired
  • Candidate must have demonstrated Competence in carrying out a variety of HEOR studies using a range of standard techniques, including budget impact and cost-effectiveness models
  • Exhibit a global and collaborative mindset with a demonstrated ability to lead thought others
  • Competence in excel modeling and statistical analyses
  • Record of peer-reviewed publication of original work in HEOR desirable
  • Effective and persuasive oral communication skills, including experience in basic principles of health economic models
  • Effective interpersonal skills; projection of professional image and credibility; teamwork oriented and inclusive; collaborative mindset
  • Ability to navigate within a matrix organization
  • Effective analytical/problem solving skills, including generation of original and innovative ideas and solutions
  • Action-oriented, customer-focused, with effective prioritization, goal-setting and time management skills
2

Clinical Marketing Manager Resume Examples & Samples

  • Develop and demonstrate an expertise in acute care and non-acute care pharmacy operations, including automation and workflows, clinical standards, and best practice initiatives. Knowledge of healthcare information technology capabilities in the context of medication management
  • Develop messaging and positioning for our integrated solutions that will differentiate products from a clinical and technical perspective and identify how they address our customers’ medication management needs; create internal and external positioning documents focused on the benefits of our solutions
  • Design and deliver programs to help the sales channel and other departments within the organization understand the dynamics of medication management within the acute care setting
  • Enable effective sales communication of the value proposition and develop the technical and non-technical sales tools and training to support our sales consultants in customer discussions
  • Provide on-going support for the sales channel. Deliver product information to qualified buyers in support of existing sales efforts. Look for opportunities to make support more repeatable. Provide market intelligence to sales, be the expert on your customer
  • Develop communication tools such as collateral, web, advertising, etc. to support assigned products. Partner with account manager(s) on execution of projects requiring design support (collateral, videos, website, etc.)
  • Provide product, market and clinical expertise for events such as conferences, tradeshows, webinars and seminars (including ability to travel to these events)
  • Develop and support thought leadership programs. Create and deliver thoughtful information (webinars, blogs, e-books, etc.) to influence customers, buyers, industry specialists, research analysts, key editors in the press and other third parties
  • Measure and tune product marketing programs to ensure alignment with corporate goals
  • Strong team member able to communicate effectively and work extremely well with complex multidisciplinary teams
  • Be able to assess market dynamics, competition, business risks and opportunities
  • Be able to bring fresh, executable ideas to fruition on a consistent basis
  • Be willing to travel up to 40%
  • Based in San Diego, CA; relocation assistance may be provided
  • 3-5 years of experience in corporate marketing, market management, and/or downstream marketing required, preferably in healthcare automation and/or healthcare IT
  • Bachelor Degree required, advanced degree preferred
  • Clinical competency in Pharmacy or Nursing environments
  • Experience in digital communications strategy development required, with an emphasis on novel and effective content creation – examples should be available upon request
  • Experience with developing and executing on C-Suite and senior/executive communication strategies required – examples should be available upon request
  • Must have excellent communication, presentation and writing skills (e.g. responsive, persuasive, and polished) and be comfortable communicating across various levels of stakeholders
  • Demonstrated proficiency in project management, planning, execution, time management and “follow-through.”
  • Proficient with Microsoft Office products including: Word, Excel, and PowerPoint
  • LI-AR1
  • MSJA
  • SJA
3

Senior Clinical Marketing Manager Resume Examples & Samples

  • 5+ years’ experience in marketing, clinical, scientific, sales, or sales support role
  • Experience with developing and executing clinical marketing activities
  • MBA or PhD a plus
  • Previous experience with defining future clinical evidence needs and participating in the strategic planning of publications and scientific conferences
  • Must have strong clinical acumen and familiarity with clinical trials, statistical analysis or vascular physiology through either academic training or job experience
  • Medical device industry and products experience is preferred
  • Experience with simplifying complex data and information into clear and compelling message/communication
4

Clinical Marketing Manager, Vascular Access Resume Examples & Samples

  • Participate in KOL mapping and establish thought leader network for conveying clinical education & tools, providing insights on new programs and product development
  • Build and / or support infrastructure for speaker programs supporting, contracting, training, meeting logistics, and attendee certifications
  • Develop and manage relationships with relevant key societies and organizations that will enhance Teleflex’s understanding of the healthcare environment and key initiatives
  • Assess unmet customer needs across the continuum of care from acute care into post-acute markets and develop clinical value propositions that align our programs and product portfolio
  • Collaborate with North America and Global marketing teams to identify clinical marketing claims and build clinical messaging kits with claims supported by evidence based research
  • Create and drive tactical execution of new clinical protocols, tools, educational materials and clinical training programs that support continued growth of Teleflex Academy
  • Assist North America and regional marketing teams in adaption of global materials to meet local market/customer needs and requirements
  • Coordinate internal rollout of new programs including education and training
  • Integrate and / or consult on the latest evidence–based medicine trends into programs, content, and health economic models
  • Recommend and develop clinical marketing content to support North America and global marketing strategy and ensures clinical accuracy of key market messaging
  • Performs research and literature searches to support value proposition creation, claims and messaging
  • Support product gating process through full commercialization
  • Participates in the Design Review meetings, R&D meetings, complaint handling, and management oversight function
  • Ensure clinical viability of product, promotional, and educational program solutions
  • In collaboration with manager, develop and maintain annual operation plan and budget for clinical marketing
  • Adhere to and ensure the adherence of Teleflex Code of Ethics, all Company policies, rules, procedures, and housekeeping standards
  • Performs other duties as assigned by Management
  • Four (4) year university degree required, Nursing or Allied Health
  • Advanced degrees and certifications, preferred
  • Minimum 5 years of clinical experience, vascular access preferred
  • Professional membership in vascular access organizations
  • Professional registration, certification, licensure or other credentialing as appropriate in the clinical specialty area
  • Strong project planning/management, leadership, negotiation and presentation skills as well as an ability to contribute creative yet practical solutions to problems
  • Manage specific clinical and customer programs that reduce costs, optimize compliance, and advance care through addressing vascular access complications and workflow inefficiencies
  • Maintain professional and clinical continuing education, licensure, and credentials as applicable for clinical specialty
  • Develop and maintain expertise on Teleflex vascular access products and programs
  • Strong facilitation skills and excellent communication skills
  • Demonstrate practical application of successful adult learning practices and methodologies, as well as assessment tools, practices and techniques
  • Knowledge of measurement and analysis of effectiveness of training programs
  • Have training and experience in curriculum organization and development, planning and implementing professional development activities and speaking to clinical research
  • Must demonstrate knowledge of clinical development process and the clinical managerial experience
  • Ability to analyze clinical data and scientific publications, identifying and effectively communicating relevant key takeaways
  • Ability to leverage and/or engage others to accomplish projects
  • Extensive experience in building customer advocacy through speaker programs and establishing KOL networks
  • Able to travel domestically and internationally up to 50%
5

Senior Clinical Marketing Manager Resume Examples & Samples

  • Oversee cleaning and sterilization compliance activities for manufactured products as well as sterile purchased products
  • Oversee biocompatibility compliance activitites including material characteriziation for new products, purchased products and product changes
  • Educate staff and related areas in the company on new regulations, guidance, standards, and compliance efforts for cleaning, sterilization and biocompatibility
  • Review, advise, and oversee clinical science studies
  • Communicate scientific rationale and applicability to customers
  • Manage the activities of the Clinical Sciences department
  • Sets overall departmental goals and priorities and evaluates subordinates performance against those goals and priorities
  • Coaches and develops direct report subordinates
  • Ensure compliance with ISO. AAMI, FDA, and international requirements and standards
  • Stay current on requirements and influence standards by attendance and participation on committees at AAMI, ISO and other meetings
  • Participate and/or lead continuous improvement activitities including non-conformances, Corrections, CAPAs, PMO projects, as well as cross divisional and Corporate projects
  • Monitor sterile suppliers and contract laboratories including input and review of audit results
  • Represent division and operations during inspections/audits by regulatory and/or notified bodies
  • Excellent analytical and writing skills
  • Effective PC skills
  • Effective organizational skills
  • Hospital environment experience
  • 7-10 years of previous clinical trial experience
  • Previous experience in group problem solving
  • GCP certification
  • B.S. in related curriculum
6

Marketing Manager Post Analytical Clinical Resume Examples & Samples

  • Bachelor’s degree is required, science/business and/or medical device background preferred
  • 5+ years’ in product management, marketing and/or lab operations or equivalent combination
  • Passionate, high energy and result oriented with creative and analytical mind
  • Proven project and budget management skills
  • Ability to work well under pressure
  • Ability to effectively prioritize and manage multiple tasks
  • Business acumen along with demonstrated work ethic, integrity, and professional conduct and appearance
  • Team player attitude: ability to collaborate with other team members
  • Valid driver’s license required
  • Travel will be required
7

M HIS Clinical Marketing Manager Resume Examples & Samples

  • Defines target market and customer segments, gathers market and competitive intelligence Uses primary research with customers, information from industry associations and secondary research to identify industry trends and understand customer’s needs
  • Develop and Execute Marketing Plan
  • Marketing responsibilities to target the end segment
  • Uses customer insights and market intelligence to develop a comprehensive marketing plan for existing product portfolio and new product launches
  • Manages the execution, reporting, follow-up and adjustment on plan tactics to achieve business objectives and results
  • Takes responsibility for segment forecasts, growth targets and delivery of contract receipts
  • Defines customers segments and works closely with sales to identify target customers lists for lead generation and sales engagement
  • Manage pricing
  • Works with the business team to set and adjust pricing for products as needed
  • Coordinates promotional activities calendar for segment throughout the year, measure effectiveness of promotional tactics and make adjustments as necessary to achieve sales targets
  • Responsible for developing marketing content (case studies, white papers, eGuides, etc.) for coordinated use through various media
  • Bachelor’s degree or higher from an accredited university in a health care related discipline and/or a medical technologist certification in lieu of the education requirement
  • Minimum of seven or more (7+) years of marketing experience in Product Marketing / Management, Marketing Management, Marketing Communications or Strategic Marketing
  • Minimum of five or more (5+) years of Marketing experience with healthcare revenue cycle software products
  • Minimum of five or more (5+) years of experience working in a clinical position at a healthcare facility
  • Master’s Degree in Marketing or Business Administration from an accredited unviersity
  • Minimum of ten or more (10+) years of Marketing experience in the healthcare IT industry
  • Broad knowledge of healthcare, Health Information Management and/or healthcare IT industry and trends. Prefer marketing experience in healthcare arena
  • Experience with and knowledge of hospital revenue cycle and software solutions related to medical records coding and clinical documentation improvement
  • Proven expertise in leading cross functional teams in a dynamic work environment
  • High integrity and work ethic are expected and highly valued
  • Minimum of seven to ten (7 – 10) years of marketing experience in Product Marketing / Management, Marketing Management, Marketing Communications or Strategic Marketing
8

Ultrasound Clinical Marketing Manager Resume Examples & Samples

  • Establish and maintain close contacts with Key Accounts and Key Opinion Leaders to build a network of high profile customer base
  • Conduct customer visits and develop clinical competition intelligence to support the sales and marketing teams
  • Support Key Accounts in their research and clinical work to increase joint collaborations
  • Prepare and coordinate content for sector congresses and internal/external newsletters / events through identification and collection of clinical cases
  • Identify and investigate issues relative to product performance and customer satisfaction
9

Clinical Workflows Marketing Manager Resume Examples & Samples

  • Build value proposition and proofpoints per clinical indication, with a particular focus on both clinical and operational benefits
  • Drives initiatives such as speaker bureau activities and support of speaker management and peer-to-peer activities with key markets
  • Drive a competitive evidence database (images, cases, other non-clinical evidence) supporting the use of our offering in line with our product value proposition
  • Identify and develop appropriate proof points that support the defined value proposition, product positioning and messaging
  • Develop and maintain (in conjunction with Product Marketing) relevant clinical marketing and sales tools, such as case studies, white papers, customer testimonials, bibliographies, presentations etc.. Provide clinically oriented content for other sales tools. Develop training initiatives to train relevant Elekta staff, such as sales teams, on the use of these tools
  • Drive educational curriculum for regional Sales and marketing representatives related to MRI, MRL and their use in a clinical environment
  • Train (e.g. hands-on) and support Sales representatives and regional marketing representatives on the technology, its use in the clinic and objection handling
  • Monitor the competitive landscape, assess impact on Elekta’s offering and alert team when appropriate, to ensure an up to date competitive positioning and product comparison tools for the portfolio
  • Deliver customer product demonstrations and be spokesperson for customers, during in-house customer visits and at tradeshows
  • Interface with research collaborators, such as Consortium sites
  • Bachelors Degree in Business, Marketing, Engineering or Healthcare Technology. MSc or MBA is a plus
  • Substantial experience in product marketing and/or product management experience within the medical device space. Experience in medical imaging or Radiation Oncology is a strong plus
  • Good understanding of Clinical Imaging, TPS & Oncology Informatics and their related interoperability
  • Self-sufficiency to identify solutions and direction, in spite of high degrees of ambiguity and uncertainty
  • Willingness and flexibility to travel locally & internationally, up to 50%
  • Location: Crawley or Veenendaal
10

Marketing Manager, Clinical Division Resume Examples & Samples

  • Overall, provide Clinical organization with strategic and executional support for downstream marketing (i.e. marketing, advertising and promotions)
  • Work closely with Clinical organization across four (4) Business Lines to ensure seamless execution of initiatives
  • Lead the execution of packaging marketing content, trade show materials and collateral that support service offerings to drive client interest and create differentiation - e.g. branding and sales materials such as whitepapers, case studies, fact sheets and webinars. This includes management of materials developed by advertising agency partners
  • Work with key stakeholders and coordinate with GCC&M Conference and Market Engagement team to ensure seamless execution of tradeshows/conferences/events
  • Develop and execute tactical plans for Clinical Division that optimize potential sales and marketing opportunities
  • Active participant in coordinating the update of Clinical marketing content on the company's new Corporate Web site
  • Assist in management of marketing budget as well as internal billing
  • 4+years of Marketing and/or Advertising experience in pharma, packaged goods and/or B2B
  • 2+ years experience in Clinical Research space is preferred
  • Experience delivering marketing efforts via multi-channel strategies including digital
  • Background in customer relationship marketing - managing consumer acquisition and adherence programs
  • Background in marketing strategy development
  • Strong tactical execution experience - handling multiple projects and deadlines
  • B2B experienced preferred, but not required depending on marketing background
  • Ability to manage marketing plans and strategic initiatives
  • Ability to execute multiple tactics and objectives within prescribed timelines
  • Understanding of new product development process - including brand identity
  • Ability to manage outsourced marketing/research/advertising activities partners
  • Effective writing and presentation skills (both creating and presenting)
  • Ability to work collaboratively with colleagues and staff to foster team oriented environment
  • Ability to inspire and influence others to achieve results
11

Senior Clinical Marketing Manager Resume Examples & Samples

  • Drive clinically-oriented innovations by defining specifications that meet the clinical workflow and operational requirements of clinicians
  • Identify clinical and healthcare economics benefits by designing and executing user trials and clinical trials; translate results of trials into a compelling value proposition (including product/solution claims) that resonates with the clinical end user. Provide ongoing and actionable feedback to the R&D team to continuously improve the design of the products/solutions
  • Train field marketing managers and clinical application specialists on the clinical value proposition of new products/solutions by demonstrating product during launch events
  • Support high priority accounts with clinical product/solution issues when escalated beyond clinical application specialists
  • Represent voice of clinician at PHC by spending time in market gaining a deep understanding of end users’ clinical workflow and operational requirements (30-40% of time in market)
  • 5+ years of related experience in Product Management or adjacent fields (e.g. Field Marketing, Clinical Science, Marketing Communications)
  • MBA or other advanced degree
  • 5 + years related experience in Product Management or adjacent fields (e.g. Field Marketing, Clinical Science, Marketing Communications) with cross functional expertise
  • Experience in large high-tech, healthcare/ med-tech solutions businesses
  • Aligns own clinical roadmap and reports on the progress and results of relevant C&F studies in the Product
12

Clinical Marketing Manager Resume Examples & Samples

  • In this role you will be responsible to position and market the entire company’s clinical value and oncology value (across all Siemens Healthineers related products and solutions)
  • You will be responsible for clinical market knowledge and marketing plans/deliverables
  • You will be responsible for translating customer pain points into relevant value proposition messages
  • Besides this you have responsibility for generating arguments based on clinical and health economics aspects, for their use in communications materials
  • You will be reporting directly to the head of global clinical marketing
  • You have successfully completed a university degree in medicine (MD or similar), and/or in marketing
  • You have an excellent understanding of expectations of the clinical value to influence executives and clinicians decision-makers
  • You have many years of professional experience working in a clinical setting and/or in health economics/ business/marketing
  • You have knowledge on the value propositions in the clinical and executive sector
  • You are self-motivated, strong team player and able to motivate others
  • With your sound command of business English (knowledge of German desirable) you will be a credible communicator at all levels of an organizational structure, both internally and externally
13

Clinical Marketing Manager Resume Examples & Samples

  • Develop and partner with colorectal surgeon’s and key opinion leaders both nationally and globally to implement leading robotic clinical programs and activities year around with a goal of strategically growing the use of da Vinci systems in Colorectal procedures
  • Develop and implement the company’s marketing activities at key colorectal and general surgery surgical conferences, including symposia speakers, post graduate (PG) courses, live surgical broadcasts, and booth presence
  • Partner with Key Surgical Societies and their leadership to support the adoption of da Vinci use in colorectal procedures. Develop and execute educational and clinical activities with relevant Fellowship and Residency Programs
  • Partner with field sales leadership and sales teams to execute marketing strategies, including targeting and messaging tools, new procedure launches and assets
  • Design, develop and execute clinical breakout sessions, podium presentations, launch new programs/procedures and other marketing activities for the national sales meetings
  • Partner with e-Marketing and Marketing communication groups to develop and optimize colorectal surgery content for digital, print and online marketing campaigns
  • Partner with Clinical Affairs department to develop and implement clinical & publication strategy that will support Colorectal Surgery procedure adoption goals
14

Clinical Marketing Manager Resume Examples & Samples

  • Primary point of contact for clinical sequencing applications and opportunities in APAC
  • Collaboratively develop a clinical marketing strategy for PacBio’s short- and long-term strategic marketing plans with HQ and APAC teams
  • Develop creative content for clinical markets, appropriately positioning SMRT Sequencing solutions for research or in vitro diagnostic use within compliance guidelines, while conveying strong value propositions and clear product differentiation
  • Manage PacBio’s product positioning and messaging efforts in clinical market place
  • Develop detailed client interaction plans on an annual, monthly and weekly basis, and report against the plans
  • Support PacBio’s ‘User Programs’ with clinicians at various locations within the region to provide a structured approach to establishing product value propositions that match clinician needs with research outcomes in a clinical setting
  • Establish a market-specific clinical road map to ensure that all clinical opportunities and value propositions are identified, addressed and deliver timely commercial outcomes
  • Facilitate and support key industry and/or government partnership initiatives that PacBio undertakes. Report and follow-up on project deliverables to ensure that project momentum is maintained, and drive PacBio and partner activity
  • Provide accurate and timely market feedback to the commercial team on opportunities, improvements, issues and solutions to enhance the customer experience for PacBio products
  • Cultivate collaborative relationships with current and future thought leaders in academic and clinical medicine at the local and regional level to drive adoption of SMRT Sequencing into method development
  • Develop medical KOLs to create a successful reference network for clinical and technical validation. Identify and develop speakers to participate in programs, symposia, and peer-to-peer educational plans
  • Drive educational efforts by delivering webinars and courses on medical topics
  • Support regional marketing to coordinate local events including major conferences and tradeshows, seminars and UGM and product launch events. Represent PacBio at key events, functions, and forums related to select key customers, accounts, and societies by providing scientific presentation
  • Assist field sales & marketing team by identifying target customers and providing guidance for product positioning
  • Assess training needs and coordinate training opportunities
  • Solicit and consolidate input from customers and field staff to provide in-depth market analysis and insight to PacBio regarding customer and market needs, issues and opportunities
  • Build expertise the knowledge for regulatory approval process within the major countries and share with high-level managers for strategic decisions
  • Perform other duties as directed by the Marketing Director and/or General Manager, PacBio
15

Clinical Marketing Manager Resume Examples & Samples

  • Clinical background, preferably in home-based Respiratory Care
  • Experience in a clinical education role where content development and delivery was a core focus
  • San Diego or Field Based depending on skillset and fit with the team
16

Clinical Marketing Manager Resume Examples & Samples

  • Clinical/segment marketing support
  • Clinical/segment market trends and competitive landscape
  • Launch planning and execution of campaigns
  • Close collaboration with HemoCue Ab in Sweden for clinical sales tools
  • Weekly and monthly reporting to HCAB
  • Experience with managing clinical marketing materials
  • In-depth knowledge of HemoCue products and business
  • In-depth knowledge of the hospital, blood bank and WIC business
  • 20% travel time
17

Marketing Manager / Clinical Liaison Resume Examples & Samples

  • Develop relationships, in accordance with The BAYADA Way, with referral sources, physicians and other health care professionals
  • Market and sell BAYADA services by clearly articulating the features benefits of BAYADA
  • Demonstrate mastery of clinical and regulatory home care eligibility criteria
  • Review all medical documentation and work with physicians to make clinical judgments about clients’ eligibility for home care services and if BAYADA has the resources to provide the ordered services
  • Coordinate with the service office to set up the services ordered by the physician
  • Must have a current license as an RN or LPN
  • Proven success in healthcare sales
  • 3- 5 years recent clinical experience; prior discharge planning or case management preferred
  • Excellent organizational, interpersonal, telephone, documentation, and communication skills
  • Ability to travel to hospitals and facilities in Falmouth and surroudnign towns
18

Clinical Marketing Manager Resume Examples & Samples

  • 10 years of relevant clinical marketing experience; with a minimum of 3 years in clinical research or advanced development, as well as minimum of 3 years in product marketing or filed sales support
  • Affinity for identifying clinical unmet needs and driving integrated medical product offerings for new healthcare delivery solutions
  • Deep clinical and technical knowledge of monitoring and clinical decision support market segments
  • Expertise in health economics and outcomes research studies, such as comparative effectiveness studies, cost-effectiveness and budget impact models
  • Ability to synthesize market and customer feedback on existing and new products into clinically differentiated solutions
  • Proven communication skills and ability to influence an organization (especially non direct reports) to develop solutions with validated value propositions
  • Human factors experience preferred
  • Expertise in healthcare economics preferred
  • Willingness to travel (30%), including internationally
19

Senior Clinical Marketing Manager Resume Examples & Samples

  • Support development, execution and maintain business plans to ensure accurate planning and address changing needs
  • Build an influential medical evidence plan to help clinicians and Stryker sales & marketing teams understand Stryker sponsored and other pertinent clinical data, including competitive trials
  • Understand the market for franchise products and assist in the market science process, usage patterns and competitive activities, formulation of customer segmentation and product positioning models, messaging, and channel management
  • Execute franchise efforts to maximize the effectiveness of global downstream marketing and sales resources
  • Assist in the creation of clinical product-related presentations and educational materials
  • Collaboratively develop a clinical marketing strategy for short- and long-term strategic marketing plans with product management
  • Collaborate with Clinical Affairs and Product Management on building an evidence plan to differentiate Stryker technologies and help clinicians understand, accept, and recommend Stryker technologies based on evidence
  • Develop the foundational data for clinical marketing/product material including promotional pieces, technical sales aids, etc., in conjunction with Product Management, R&D, and Marketing Communications
  • Advise on clinical marketing/product material in conjunction with Product Management and Marketing Communications. Provide clinical and customer input to internal teams as it related to the use of our products and positioning with key customer groups
  • Collaborate with global marketing business partners to identify and develop speakers to participate in programs, symposia, and peer-to-peer educational plans
  • Demonstrate strong negotiation and influencing capabilities in the medical professional space and comfort in networking at multiple levels
  • Develop, manage and leverage clinical relationships to support broad business goals (e.g. poster development, white papers, presentations, clinical evidence, market and clinical evaluations). Identify and develop speakers to participate in programs, symposia, and peer-to-peer educational plans
20

Clinical Marketing Manager Resume Examples & Samples

  • An experienced MR Operator or (Field) Applications Specialist
  • Clinical knowledge/experience is a must
  • Knowledge of MR physics
  • Business knowledge is a pre
  • Knowledge on MR system design is a pre
  • Knowledge or Experience in design validation processes is a pre
  • High analytical skills
  • Entrepreneurial behavior
  • Systematic way of working, problem solving attitude
  • Excellent communication skills on various levels and disciplines, both internal and external
  • Fluent in English, verbal and in writing
21

Clinical Marketing Manager Resume Examples & Samples

  • BE/BS/BA required, engineering or scientific discipline preferred, MBA plus
  • Healthcare industry experience, preferably in commercial roles. Experience with device marketing is preferred
  • Expertise in the one or more of the following areas is required: Neurology, Neurosurgery, Brain Mapping, EEG/sEEG/iEEG/dEEG
  • Strong Communication, relationship-building, and project management skills
  • 25-50% Travel required
  • Proven ability to successfully manage multiple projects in a dynamic environment
  • Willingness to “roll up sleeves” to perform at all levels and assist in areas outside of core responsibilities
  • Strong strategic thinking and analytical skills
  • Excellent written, oral, and presentation communications skills
  • A self-starter and an entrepreneurial spirit is required
  • Passion for wanting to improve patient lives, especially in the most challenging neuro spaces
22

Clinical Marketing Manager Resume Examples & Samples

  • Establishing and maintaining a global network of contacts in the neurology and neurosurgery fields to keep up to date with clinical needs, clinical trends and innovations in medical applications and technology
  • KOL and advisory board management
  • Developing and maintaining a clinical claims roadmap
  • Clinical validation study strategy
  • Clinical publication strategy
  • Educational symposium strategy and content development
  • Podium strategy/speaker program content
  • Working with sales and marketing teams to develop new customer support collateral, specifically case studies and clinical marketing messages, to drive utilization and adoption goals
  • Healthcare industry experience, preferably in commercial roles. Experience with drug/device marketing is preferred