Associate Marketing Manager Resume Samples

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I Klein

Irving

Klein

178 Hamill Motorway

Phoenix

+1 (555) 924 5329

178 Hamill Motorway

Phoenix

Phone

p +1 (555) 924 5329

Experience Experience

Houston, TX

Associate Marketing Manager Internship Summer of

Houston, TX

Predovic-Considine

Houston, TX

Associate Marketing Manager Internship Summer of

Partnering with Brand Manager to create merchandising tools to improve shelf presence
Partners with Brand Manager to create initiative platforms and coordinating promotion activation
Developing and managing select business-building projects
Developing the selling tools/materials necessary to deliver the plan
Sets priorities and provides the tools for merchandisers/ Beauty Advisers to deliver objectives
Coordinating directions on promotions with the Brand Manager and Sales Director, customers and agencies to ensure timely and effective execution of initiatives
Identifying and pursuing opportunities that will improve product awareness, shelf presentation, and at point-of-sale

Houston, TX

Associate Marketing Manager

Houston, TX

McClure, Klocko and King

Houston, TX

Associate Marketing Manager

Merchandising Support
Pricing:Support the development of a pricing and promotion strategy based on competitive analysis of market pricing, brand positioning, and shopper insight
Reporting to derive insights and implement best practices for the business
Working closely with Head of Marketing & Communications NA and other stakeholders to ensure content is provided accurately and approvals are timely
Ongoing maintenance and optimization of digital initiatives, ensuring overall health of online universe
Identifying and recommending process and tool improvements, and new technologies in marketing to increase awareness and drive traffic and leads
Writing content and links/introductions to content for websites, social media posts, etc

present

Detroit, MI

Senior Associate Marketing Manager

Detroit, MI

Marquardt LLC

present

Detroit, MI

Senior Associate Marketing Manager

present

Own the channel & brand marketing strategy for customer lifecycle engagement activities across an array of channels (traditional and digital)
Oversee creative development and brand governance for various projects
Work with marketing and business teams, along with CTC retail banners to ensure that CTFS is aligned with the overall strategic goals of the organization and is creating and developing the customer communication channels necessary to do so
Evaluate and recommend various channel opportunities to provide insight into the optimal execution for customer based marketing
Use data and analytics to create tailored customer communications through multiple channels
Seek out emerging channel opportunities to communicate with customers in the most efficient and effective ways possible
Familiarity with web analytics software is an asset (Google Analytics)

Education Education

Bachelor’s Degree in Marketing

East Carolina University

Bachelor’s Degree in Marketing

Skills Skills

Strong analytical and data-mining aptitude, coupled with strong Microsoft Excel skills and basic knowledge of HTML and XML
Excellent communication skills: You are able to translate complex data into consumable and actionable insights
Strong work ethic, attention to detail, and an ability to work effectively under tight deadlines
Excellent communication skills, both written and verbal; strong ability to write, copyedit and judge creative
Proficiency with Content Management Systems and ability to edit basic HTML and XML
Highly organized and detail oriented (but with the ability to think big picture)
Ability to translate data into actionable insights, strong analytical skills and passion for knowing the business cold
S/he will be highly motivated, extremely organized and detail-oriented. Able to work in a fast paced environment. Experience with a deadline driven environment
Strong sense of ownership and accountability
Detail-oriented: You can see the big picture, but also love digging into details to identify trends or causes

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Associate Marketing Manager Resume Examples & Samples

Oversee content updates of existing materials, including scheduling, routing, editing, proofing and maintaining appropriate inventory levels
Help plan, develop and manage the production of new materials and resources
Liaise with sales and product strategy to obtain in-depth expertise of financial advisor needs and investment market trends to create effective marketing materials
Review effectiveness and timeliness of marketing materials and make recommendations for improvements
Monitor fund, industry and market activities
Remain current with FINRA compliance rules
Support ad hoc requests
2–5 years’ experience in an investment product marketing/communication role
Experience in financial services marketing, specifically to the financial advisor market preferred
An understanding of financial markets, mutual funds and the financial services industry preferred
Strong project management and organizational abilities
Ability to write compelling marketing content
Knowledge and experience with print, web, email and multimedia marketing
Self-starter who can work independently or with minimal supervision
Able to manage multiple projects at one time
Knowledge of office applications (Microsoft Word, Excel, PowerPoint, Outlook)
Knowledge of regulatory and industry rules, guidelines, and standards strongly desired (SEC, FINRA, GIPS)
Bachelor’s degree, preferably with a major in economics, business or marketing; MBA or CFA a plus

Associate Marketing Manager Resume Examples & Samples

Oversee process for distribution of creative assets for Old Navy Japan and China including advertising, PR and Social Media materials
Partner with US teams (in-store, advertising, print/TV production, social, PR) to develop marketing materials and programs for Japan and China
Partner with in-market production teams on production, delivery and approval of marketing materials
Partner with in-market marketing teams to develop campaigns, promotion and creative
Partner with in-market agencies to execute and measure executions
Collaborate with business team and in-market field team on promotional tactics
Assist with all marketing initiatives and other tasks as necessary as we test and learn
Support the performance analysis and recommendations for Japan & China marketing efforts
Ability to effectively communicate (especially written communication) across teams and cultures
Self-initiative and ability to work independently to drive for results
Strong organizational and time management / prioritization skills
Team player with strong interpersonal skills, able to work with cross-functional teams
3+ years of work experience, preferably in marketing analytic role within retail industry, consumer products, or management consulting
Proficiency in Microsoft Word, Excel, PowerPoint and Access
BA/BS degree; preferred major in Business, Marketing or Research
Retail and/or apparel experience preferred
Global cross-functional experience preferred

Associate Marketing Manager, International Resume Examples & Samples

Oversee process for distribution of in-store marketing creative assets for Old Navy International stores (currently Japan & China, with additional countries in 2015)
Partner with International Marketing Strategy team and International Merchants to gather marketing messages necessary to develop in-store and windows marketing collateral for international markets
Partner with in-market Japan and China marketing production teams to create, produce and deliver in-store and windows marketing materials ensuring elements are on budget and meet deadlines
Manage end-to-end development of international marketing materials; from message gather, to briefing, to approval and delivery of finished creative
Provide input into North America windows and in-store briefs to international market needs are covered
Brief North America/HQ team for unique international in-store and windows needs
Own and maintain international project timeline and trafficking of all projects
Assist with all international in-store marketing initiatives and other tasks as necessary as we test and learn
Support the performance analysis and recommendations for international marketing efforts
Works closely with other marketing teams members (brand managers, creative, technical and print production, asset manager) and as well as international partners (in-market Japan and China Marketing teams, international Merchandising)
Ability to work late and/or early hours due to time zone differences
Must be flexible and comfortable working with ambiguity
Solution-oriented approach to challenges and ability to dig in and find the answer with little direction
Ability to see the “big picture” while remaining detailed-oriented
A knack for process improvement
Creative development process experience
3+ years of work experience, preferably in retail/apparel or other consumer goods
Proficiency in Microsoft Word, Excel, PowerPoint
BA/BS degree; preferred major in Business or Marketing
International experience preferred (especially Asia)
Ability to speak/read Chinese and/or Japanese a plus but not required
Global cross-functional experience preferred but not required
Position is based at Old Navy headquarters in San Francisco,CA (Mission Bay)

Associate Marketing Manager Resume Examples & Samples

Measure and monitor effectiveness of existing letter-stream campaigns and develop new creative concepts and A/B testing programs
Work closely with client business units to uncover opportunities for new communications and collateral materials
Develop a strong understanding of the business to ensure that key messages are reflected in all communications and aligned with corporate strategies
Draft clear, concise, persuasive letters and web content
Produce effective communication strategy and creative briefs that can be used to guide the development of successful collateral and programs
Manage implementation of communications projects including implementation of web functionality and other programs that may require cross-functional teams
Contribute to creative and strategic planning on all marketing and communications projects
Assist in developing content for internal employee-facing communications
Work with business analysts to report campaign ROI
Bachelor’s degree in communications, marketing, or business preferred
Demonstrated passion for creating effective and persuasive communications
Demonstrated understanding of financial concepts such as ROI and basic accounting
Fluency with Microsoft Office suite of tools including proficiency with Excel and MS Word. Database skills a plus
Proficient using/learning digital and web-based tools including web analytics, HTML, survey software, and mass-email platforms

Associate Marketing Manager Resume Examples & Samples

Write creative briefs that support program strategic objectives
Own and manage projects from creative brief to in-store execution
3-5 years of experience in retail Marketing or related field
Financial acumen – analytically curious
Exceptional verbal and written communication and interpersonal skills required
Results oriented, timeliness, attention to detail and accuracy are critical
Learn on the fly: learns quickly when facing new problems; is a relentless &versatile learner; and analyzes both success and failures for clues to improvement
Problem solver: uses logic and methods to solve difficult problems with effective solutions, and looks beyond the obvious and doesn’t stop at the first answer
Time management skills: able to handle a high volume of simultaneous responsibilities within a fast paced, deadline driven environment
Flexible and self-motivated with differing leadership styles
Proficient in Excel & PowerPoint

Associate Marketing Manager Resume Examples & Samples

Conception of ideas and crafting of integrated proposal
Create proposals in response to RFPs (added value and integrated)
Includes customization of Rodale programs, and creation of original program
Development of new program work with sales staff to create custom programs for clients
Includes researching budgets, producing timelines, working with partners and implementation of sold program
Merchandising program execution work closely with sales reps, clients and marketing team members to execute or oversee the execution of sold programs from start to finish
Track program progress and prepare final reports for internal use and for clients
Assist with the creation and production of sales materials at the direction of Marketing Director
Write and manage production of category specific sales support materials including media kit sheets, sell sheets, presentations, mailings and other program collateral
Excellent communicator with 4+ years of experience
Very strong writing and presentation skills

Associate Marketing Manager Resume Examples & Samples

Collaborate with Head of Marketing, Sales staff and Creative department to develop category-specific sales materials and presentations
Work with Creative team to write, design and produce all marketing materials, sales tools and digital presentations for key brand platform programs
Maintenance of a consistent voice and language that will be woven through all materials
Assistance in creating identities for advertiser categories
Work with Marketing, Event and Creative team to develop and package platform marketing, merchandising, and brand communications programs in support of the sales effort
Handle sweepstakes rules, fulfillment, and promotional page coordination
Manage key projects related to brand events
4-5 years integrated marketing experience (print, online, mobile and social platforms)
Design skills and fluency in Abode Creative Suite a big plus
Creative thinker with excellent strategy skills
Superior writing and editing skills
Highly detail-oriented
Strong communication and polished presentation skills
Ability to multi-task and work under pressure
Experience with 360-degree multi-platform marketing programs
Interest in organic living a plus

Associate Marketing Manager Resume Examples & Samples

Implements circulation plans for both customer and recruitment catalogues, dm pieces and emails
Reports on catalogue sales performance and testing. Provides marketing analysis on customer and prospect performance
Tracks offline expense and assists the Campaign Manager with managing to the cost budget
Coordinates with the production and artworking teams in the UK office on all offline campaigns and their deliverables (covers, offers, tests, inserts, etc)
Assists with email segmentation and execution for the US customer (i.e. QA all US emails)
Manages relationship with Boden List Management agency by leveraging the Boden customer file for profit without a negative impact on new customer acquisition
Works with the US & UK marketing teams (offline & online) to maximise the impact of our campaigns and ensure our communication plans are in line with core business objectives
3-5+ years of experience working within the ecommerce or marketing teams of a fast paced direct business or fashion retailer and is commercially aware of the overall business
Must be commercial and analytical, be able to develop their own systems, used to working to targets, very ROI and numbers focused and passionate about the business
Experience of planning and executing direct marketing campaigns
Analytical. Really numerate and must love number crunching
High attention to detail, good communication, negotiation and influencing skills
Able to network both internally and externally
Can motivate and manage a team
Understanding of Boden values and brand

Associate Marketing Manager Resume Examples & Samples

Leads coordination and development of all email marketing campaigns from brief to deployment
Responsible for heavy project management across all phases of email creation and deployment; Includes the following
Strong understanding of email best practices, metrics and associated KPIs; Familiar with dynamic content, segmentation strategy and data connections as it relates to email marketing
Strong attention to detail and expertise in managing and prioritizing multiple projects/campaigns in a fast-paced, nimble yet deadline-driven environment
Strong interpersonal and relationship building skills; enthusiasm and ability to work as part of a multi-disciplinary team with capacity to build new and efficient approaches through industriousness and adaptability; Experience working with outside vendors/agency partners
Strong analytical skills; comfortable distilling data into insights/optimization opportunities

Associate Marketing Manager Resume Examples & Samples

Manage marketing for multiple book product lines in the trade education and business categories. Create and launch high-impact marketing campaigns with effective product messaging to uniformly communicate core differentiation and value propositions, as well as generate print and ebook sales, accelerate market penetration and engage customers, including email, social media, collateral development, direct mail, advertising, marketing related web pages, and other promotional activities
Work closely with editorial, sales, creative, marketing communications and vendor account management teams in the implementation of promotions, projects, and enhancements to products to meet market needs
Manage, and attend where appropriate, tradeshows with responsibilities including booth design & setup, personnel management, special promotions, conference collateral, and special conference sponsorships
Responsible for maintaining relationship with key partners, particularly ETS. Collaborate with MHP Academic and Library Sales team; marketing colleagues at our International Hubs, and explore opportunities for collaboration with MHE School and Higher Ed Group
Cross-promote digital Education assets, such as online tests, apps, and adaptive learning partnerships, on inside book cover advertisements, email blasts, direct mail pieces, MHP website, etc
Member of team in evaluating new product proposals for education and business markets, and initiating special launch activities on major titles. Serve as the "eyes and ears" for assigned products in terms of how competitors are marketing and positioning their service
Create content including corporate and product literature, video and presentation materials to raise market awareness and accelerate sales conversions of test prep and certification products
Create ongoing multi-channel and multi-touch campaigns programs which include inbound marketing, SEM, Affiliate, pay per post, blogs and social media campaigns as well as targeted email, monthly webinars, and occasional events. Track and report on campaign performance and market awareness metrics
Manage all marketing activities to scheduled plan and budget including offline, guerrilla marketing, SEM, SEO, Affiliate, pay per post, social media

Associate Marketing Manager Resume Examples & Samples

Creative marketing skills and knowledge
Excellent computer skills, especially Microsoft Office
Time management and ability to prioritize tasks
Ability to organize and work with in-house departments (creative, publicity, direct marketing, conventions, technology group) to accomplish goals
Bachelor degree or equivalent experience
2+ years of marketing or sales experience

Associate Marketing Manager Resume Examples & Samples

Develop/refine product messaging and positioning for McGraw-Hill Economic programs including online content, eBooks, and related digital tools and services
Prepare, execute, and evaluate marketing and business development plans for key programs
Create compelling content to differentiate programs and drive demand for digital products
Develop campaign strategies designed to drive program retention and meet revenue goals
Analyze market trends and potential market opportunities and participate in market research, market planning, and product development
Gather, analyze, and apply competitive product information
Work with sales organization to develop training tools and materials, answer customer/rep inquiries, and troubleshoot special problems
4+ years of Marketing or business development experience required, preferably in educational technology
Ideal candidate should be an energetic team player who is comfortable collaborating in a large, and often fast-paced, team environment
Must possess the strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue
National travel required, approximately 30-40%

Associate Marketing Manager Resume Examples & Samples

Support the day-to-day activities of the Consumer Marketing department, including marketing plan development, creative asset development, media planning, synergy activation and consumer research
Manage the day–to-day development, approval, trafficking and deployment of all Consumer Marketing assets. Prepare and manage project tracking documents and approvals to ensure documents are accurate, up to date and communicated effectively to all stakeholders
Manage and collaborate with DCP events team to lead successful event activation for assigned products at D23
Manage and collaborate with PR and Production to drive social media strategies and initiatives through YouTube, Twitter and Facebook for Playmation
Support synergy initiatives and activities through collaboration with the DCP synergy leads
Manage all marketing meetings, presentations and conference calls. Prepare agendas, take detailed notes and share out meeting recaps
Coordinate and liaise with external agencies/vendors/partners including TBWA\Chiat\Day, OMDE, Maker Studios and Marvel to execute marketing and promotional programs through their respective platforms and vehicles
Track, prepare and publish regular analyses on the key performance indicators (KPI’s) of the assigned marketing programs, such as tracking trailer downloads/views, content sales and online awareness
Provide research, database development, presentation creation, media auditing, competitor assessments, general office assistance, and other departmental support
Perform or coordinate other duties, responsibilities, projects and provides assistance as assigned

Associate Marketing Manager Resume Examples & Samples

With their Manager, Associate manager Jewelry & Watches will develop key launch strategies for New Products program, deliver aesthetics and KPIS: Sales, Units, Margin, Share, etc
Owns AIA, WN, Brochure, including BTL promotions and storytelling for all New product launches
Partner with Category Leader to create and ideate line plans for US, Puerto Rico and Canada
Completes all marketing hindsighting and utilizes data to build line plans
Demonstrates Merchant Mindset: implements appropriate mix of trend, analysis and market knowledge to deliver revenue & profit plans
Price all product and execute a business model to ensure each product is delivering optimal return and profitability
Ensures systems are up-to-date and accurate
Prepares and analyses ad-hoc reports as needed
Partner with Product Development to ensure that not only new product profiles, cost of goods & suggested retail prices are tracking during the development phase, but overall product execution is at highest quality
Execute biweekly creative direction for all new launches including photography, merchandising, and story telling
Manage and update all legal names in partnership with Legal and contribute to copywriting, including product names, trademarks, descriptions, and promotions
Manage customer and representative in depth qualitative analysis prior to launch
Develop marketing strategies to create web promotions, videos, and social media activation
Spearhead all marketing communications with Public Relations, Social Media & Digital partners
Monitor industry trends, evaluate competition, and identify potential white space opportunity

Associate Marketing Manager Resume Examples & Samples

Assist in all areas of creative development and production for ongoing paid circulation marketing initiatives, as well as new product launches
Work alongside in-house and external freelance creative teams
Manage work flow and timings with project managers
Act as support and back-fill for marketing managers

Associate Marketing Manager Resume Examples & Samples

BUILD, EXECUTE AND MEASURE BRAND SOCIAL CAMPAIGNS ACROSS ALL SOCIAL CHANNELS, INCLUDING: FACEBOOK, INSTAGRAM, TWITTER, GOOGLE+ AND SNAPCHAT. (AND OTHERS AS THEY COME TO MARKET)
EXPERTISE IN DEVELOPING AND MANAGING CONTENT CALENDARS AND ALIGNING WITH LARGER BUSINESS AND EDITORIAL PRIORITITES
MANAGES THE OVERARCHING BRAND MARKETING CALENDAR AND ANALYZES KEY KPIS
RESPONSIBLE FOR GENERATING ANALYTIC REPORTS VIA INTERNAL ANALYTIC PROGRAM AS WELL AS OUTSIDE REPORTING TOOLS
MONITORS SOCIAL DASHBOARD AND REPORTS ON ANY TRAFFIC OR SALES TRENDS
PARTNERS TO CREATE DAILY CONTENT DIRECTION FOR FACEBOOK, TWITTER, PINTEREST, GOOGLE+, AND INSTAGRAM WITH CREATIVE CONTENT DESIGNER
ACTS AS MODERATOR FOR ALL CHANNELS BY INTERACTING WITH FANS, ANSWERING QUESTIONS, AND STARTING CONVERSATIONS
STAYS CONNECTED TO ALL SOCIAL CHANNELS AND IS AN EXPERT IN THE CHANGING SOCIAL LANDSCAPE
STAYS UP TO DATE ON INDUSTRY NEWS AND CHANGES WITHIN EACH PLATFORM
WORKS WITH EDITORIAL AND MARKETING TEAMS TO SUPPORT SITE INITIATIVES AND DEVELOP NEW IDEAS
3-5 YEARS DIGITAL MARKETING EXPERIENCE; MINIMUM OF 2 YEARS FOCUSED ON SOCIAL
MUST LOVE NUMBERS AND BE EXPERIENCED PULLING AND ANALYZING SOCIAL ANALYTICS
PASSIONATE ABOUT SOCIAL MEDIA
FAMILIARITY WITH CURALATE (PINTEREST & INSTAGRAM), FACEBOOK ANALYTICS (FACEBOOK), SPROUT (GOOGLE+ & TWITTER) & OMNITURE
ROLL-UP SLEEVES POSITIVE ATTITUDE A MUST
IS RESOURCEFUL AND CREATIVE WHEN IT COMES TO DEVELOPING CONTENT FROM LIMITED ASSETS - ABILITY TO NOT ONLY THINK OF GREAT IDEAS, BUT FIGURE OUT HOW TO BRING THEM TO LIFE
CAN WORK UNDER TIGHT DEADLINES, SAME-DAY ASSIGNMENT REQUESTS, AND UNDERSTANDS THE POWER OF "NOW"
LOVES (LOVES! LOVES!) FASHION, STYLE, BEAUTY AND SHOPPING
HAS THE ABILITY TO SPOT TRENDS AND CREATE UNIQUE STORIES AROUND TRENDING SEARCHES

Associate Marketing Manager Resume Examples & Samples

Prior experience in a digital marketing preferably within the publishing industry
Proven record of developing and executing effective digital marketing strategies with strong return on investment
Ability to liaise and build strong working relationships with a diverse range of stakeholders including libraries, professors, researchers, institutions, and government departments
Great influencing and negotiation skills
Effective organisational skills including the ability to manage multiple projects and deadlines simultaneously
High level of computer literacy with Microsoft office, experience with a Marketing Automation System is a plus
Tertiary qualifications in marketing or other related field is essential
Flexibility to travel internationally approximately 3 weeks per year

Associate Marketing Manager Resume Examples & Samples

Tactically execute on high-level strategies identified to grow and optimize the traditional paid search channel
Provide direction and management of emerging paid search products such as PLA’s, RLSA and others; proactively research product issues and formulate actionable solutions
Compile, analyze and track data to aid in decision making and optimization of search portfolio
Liaise with the broader Marketing organization, Product teams, etc as needed to drive paid search initiatives
Mine various data sources to identify and implement keyword portfolio expansion opportunities
Execute ongoing performance testing of such things as search ad copy and landing pages
Contribute to the development of the overall search marketing strategy and processes
Other ad hoc projects as determined by acquisition team including beta testing new products with partners
5+ years of related experience required
Ability to work autonomously and demonstrate self-started qualities to research PPC issues and formulate tangible solutions
Proven ability to manage multiple projects, drive hard to completion, and deliver effective results
Background in online advertising or eCommerce preferred; willingness to learn required
Strong organizational skills with exceptional attention to detail and accuracy
Solid analytical experience and aptitude; passion for using data to make decisions
Skilled with MS Excel; experience with SQL a strong plus
Ability to thrive in a fast-paced, fluid environment
Desire to think out of the box and identify creative solutions

Associate Marketing Manager Resume Examples & Samples

BUILD, EXECUTE AND MEASURE ALL EMAIL CAMPAIGNS AND GROW EMAIL SUBSCRIBERS
BUILD, EXECUTE AND MEASURE BRAND SOCIAL CAMPAIGNS ACROSS ALL SOCIAL CHANNELS, INCLUDING: FACEBOOK, INSTAGRAM, TWITTER, SNAPCHAT (AND OTHERS AS THEY COME TO MARKET)
ALIGN WITH THE LARGER BUSINESS WHILE DEVELOPING MARKETING AND GROWTH STRATEGIES
MANAGE THE OVERARCHING BRAND MARKETING CALENDAR, HELP LEAD END-TO-END CAMPAIGN MANAGEMENT BY PLANNING, EXECUTING AND ANALYZING KEY KPI'S
RESPONSIBLE FOR GENERATING ANALYTIC REPORTS VIA INTERNAL ANALYTIC PROGRAM
AS WELL AS OUTSIDE REPORTING TOOLS
STAYS UP TO DATE ON INDUSTRY NEWS AND CHANGES WITHIN SOCIAL AND EMAIL
WORKS CROSS FUNCTIONALLY WITH OPERATIONS, BUSINESS DEVELOPMENT, MERCHANDISING AND CUSTOMER SERVICE TEAMS ON THE PRODUCTION OF MARKETING MATERIALS
WORKS WITH EVENTS TEAM TO PLAN OFFLINE MARKETING PROGRAMS AND EVENTS
4 YEARS DIGITAL MARKETING EXPERIENCE
MUST LOVE NUMBERS AND BE EXPERIENCED PULLING AND ANALYZING DATA
POSITIVE CAN-DO ATTITUDE IS A MUST
IS RESOURCEFUL AND CREATIVE WHEN IT COMES TO DEVELOPING STRATEGIES FROM
LIMITED ASSETS
IS COLLABORATIVE BUT IS ALSO SELF-DIRECTED AND MOTIVATED
CAN WORK UNDER TIGHT DEADLINES, SAME-DAY ASSIGNMENT REQUESTS, AND
UNDERSTANDS THE POWER OF "NOW"

Associate Marketing Manager Resume Examples & Samples

Lead Marketer for Selected Medical Publishing Areas: Product/vertical ownership for a selection of publishing areas and associated revenue. Devise and implement approved marketing activities for frontlist and backlist products in these areas to build awareness and drive sales. Act as product marketing lead in these areas, speaking for the products in Medical cluster promotions (digital, trade show, etc), providing marketing & sales materials, and reporting back on performance
Content Marketing Liaison for Medical: Work with Marketing Services to channel the creation of all marketing collateral (digital and print), under the direction of the Medical Marketing Manager for their initiatives and to meet the needs of this position's own product verticals. Maintain Medical ad schedule/submission deadlines
Trade Show Management: Manage trade show schedule with Medical Marketing; work with Marketing Manager & Marketing Services to maintain show budgets; work with team to determine appropriate shows/materials/logistics; work with internal and external creative teams to generate show materials; coordinate registration for conferences

Associate Marketing Manager, Shopstyle Resume Examples & Samples

Support Sr Manager in all paid acquisition strategies (Display, Social, Mobile App)
Implementation, execution, campaign management, and optimization of best in class UA campaign strategies
Day-to-day monitoring and optimizing of paid social platforms (expertise in Facebook Power Editor and experience with Pinterest, Instagram, Twitter, etc) to drive revenue, traffic, social engagement, and fan growth
Traffic all creative and URL’s to media partners
Manage the ad creative process (developing banner concepts and copy, working with the Brand marketing team to align on overarching themes, and submitting creative requests to Design)
Work cross-functionally with brand marketing, bus dev, engineering, and design to optimize paid acquisition funnels
Monitor competitive acquisition strategies and creative to help drive strategic direction for our Display/paid Social strategy
Stay up to date on industry trends, new advertising products, and new features within different acquisition platforms

Associate Marketing Manager Resume Examples & Samples

Monitor consumer and business trends and identify gaps in the market that provide opportunities for profitable and sustainable volume growth
Ensure that all the planned national marketing initiatives are effectively executed and strictly adhere in all aspects to company standards
Ensure that all the planned local marketing initiatives are aligned with the bottler/brand teams, designed and executed and strictly adhere in all aspects to company standards
Ensure DME is invested as per approved plans, continuously review and monitor marketing spends at the region
Apply TCCC best practice guidelines in the area of product, package and promotion whilst implementing marketing activities
Continuously monitor and work towards optimizing reach and frequency of communication done across the region
Business Planning
Management of Service Providers/ Suppliers
Marketing Initiatives / Programs Execution
Knowledge of in-store consumer purchasing behavior in order to develop effective in store merchandising programs
Understands how to utilize marketing assets and apply a marketing/retail program or property based on the specific needs of the region/consumer
Dealing with multiple stakeholders
Building effective working relationships with the bottlers
Influencing bottlers to execute marketing plans
Competent understanding of channel, pack, price dynamics (BPPC)

Associate Marketing Manager, Kids Resume Examples & Samples

Track competition and define â€œGood, Better, Bestâ€� assortments within each category
Identify brand appropriate â€œwhite spaceâ€� opportunities for future growth
Maintain consistent customer focus across all categories
Utilize hindsighting to understand common denominators of best sellers
Collaborate with Puerto Rico and Canada to build new product line plans for US, Canada and Puerto Rico based on historical information and industry trends
Deliver consistent trend and brand message across categories and business units
Act as guardian of the brand positioning
Develop, own and communicate category vision, trend implementation, product aesthetic and campaign execution
Hold self and all cross-functional team members accountable for delivering revenue, profit and aesthetic goals of the categoryâ€”driving change to achieve those goals when needed

Associate Marketing Manager Resume Examples & Samples

Bachelor’s Degree in Marketing, Advertising or related field preferred
2-3 years of experience in direct response or B2C marketing/advertising
Organised, efficient and detail oriented
Ad-agency experience strongly preferred

Associate Marketing Manager Resume Examples & Samples

Ability to plan a campaign within budget
Knowledge and understanding of systems and processes which support the marketing function
Product and/or Community Marketing experience, and a sound knowledge of and interest in the evolving STMS business is essential
Team player who supports others within their core team and who works collaboratively with marketers from other teams

Associate Marketing Manager Resume Examples & Samples

Create e-Planner projects and write and develop merchandising and marketing directives, ensuring they are accurate, actionable, and meet the company’s operational standards, with focus on workload planning, merchandising, and proper point of sale execution
Serve as a point person between the stores and the Home Office by providing proper guidance and support to the field when necessary, and by managing two-way communication channels between each other
Coordinate and partner with other departments on cross promotional initiatives
Craft articles, content, store alerts, and other information for BN Inside to inform employees about upcoming promotions and merchandising initiatives and to generate buzz, and participate in BN Inside Editorial Committee meetings
Ensure the proper and effective use of the Barnes & Noble brand in print, radio, television, and digital/online advertising
Analyze sales and marketing metrics to determine trends and new sales opportunities, and provide promotional sales reporting to the team to help develop and set benchmarks for upcoming promotions
Produce engaging, effective, and relevant in-store marketing materials by partnering with Creative & Advertising and acquiring key creative collateral from vendors, proofing all signage for accuracy and errors, and disseminating the correct use and set up of all marketing materials to the stores
Provide input and promotional ideas to team Music/DVD team
Maintain the team’s marketing and upcoming new release and theatrical calendars
Represent the Music/DVD department in VP level marketing and planning meetings
Contribute to the product selection and merchandising of fixtures and promotions with an eye towards recognizing current trends and marketing drivers, and through direct partnership with vendors and distributors in choosing the most effective product mix and marketing for each promotion
Consult with a variety of music and entertainment vendors and studios to plan successful sales initiatives for upcoming promotions
Manage music/video licensing fees, and coordinate with Account Payable on any outstanding licensing fee balances
Provide vendors and other partners with sales reporting and other informational support
Assemble and test sample displays and/or fixtures sent to the Music/DVD team
Manage the department’s administrative needs and requirements (e.g. meeting scheduling, conference room booking, arranging conference call lines, etc.)

Associate Marketing Manager Resume Examples & Samples

Managing the development of sales ready deliverables, such as
Able to influence at many levels within the organization
Strategic forward thinker who puts the needs of the whole over their individual contribution
Results oriented with a sense of urgency
Prepared to learn, ask questions and challenge conventional thinking
Marketing, sales, or classroom teaching experience
Exposure to positioning, pricing, and product development practices
Knowledge of the state adoption process a plus
ELA/ELD knowledge a plus
Bachelor's Degree in Marketing, Business or related field preferred or equivalent work experience
2+ years of experience in a related marketing or sales function

Associate Marketing Manager Resume Examples & Samples

Responsible for offer management of all promotional vehicles both traditional and non-traditional. 25%
Support and at times lead weekly marketing meetings with Merchant teams to manage content. 10%
Support advertising pre-planning process, developing and maintaining marketing calendars, production schedules, and generating analytics to support decisions. 10%
Build and maintain strong cross-functional working relationships and adapt to the ever-changing processes and schedules that the retail business requires. 15%
Provides direction to creative team through brief writing for marketing executions including print, direct mail, email, and rich media/display. 25%
Work with the BRU Brand Marketing and Merchant organization to understand messaging and offer content to determine messaging across channels. 15%
3-4 years relevant Marketing experience
Highly developed organizational skills and relationship management skills
Must be able to adapt communication styles and channels as appropriate for the audience
Ability to work successfully in a high-paced, dynamic and high-pressure environment
The successful candidate will work extremely well with others, always act with a sense of urgency, provide solutions, and be able to manage multiple priorities at once
Excellent time management skills. Must have the ability to manage and prioritize multiple projects simultaneously
Ability to effectively and creatively problem solve
Strong quantitative skills. Clear understanding of financial analysis
Excellent written and oral communication
Working knowledge of Microsoft Office applications including Word, Excel, PowerPoint and Outlook

Associate Marketing Manager Resume Examples & Samples

Create strategic sales strategies with the sales force driving market penetration and growth
Work with large, cross-functional team to identify and evaluate digital product and service opportunities so as to surpass all financial measures
Develop/refine product messaging and positioning for McGraw-Hill Marketing products including integrated online solutions and related digital tools and services
Design and implement campaigns to launch new digital products and services, including customer communication, competitor analysis, implementation, sales training, and support
Oversee an annual convention and event strategy
Bachelor's Degree, or equivalent work experience required
Two plus years of customer-facing experience required
Self-motivated with a strong desire to win
Able to motivate and inspire others
Strong awareness of the challenges being faced in Higher Education and the role technology can play in improving this
Strong digital competency required
Approximately 40% travel required

Associate Marketing Manager, China Resume Examples & Samples

Support the development of strategic marketing plans and to aggressively meet business goals towards achieving the vision of becoming the world’s first community-driven SuperBrand
Support monthly, quarterly and annual planning and reporting
Take point on internal marketing to showcase and communicate the latest and greatest from the team

Associate Marketing Manager Resume Examples & Samples

Assist in building, managing and implementing effective digital marketing campaigns on Disney Interactive’s network of sites (Disney.com, StarWars.com and Babble.com) and Disney’s presences on social media platforms. Leverage tactics such as such as co-marketing with Disney business unit partners, content marketing, email marketing, events, online and house media advertising, social media, SEM, mobile marketing, and partnership with PR to deliver
Contribute to development of compelling marketing plans and one-sheets for communicating marketing programs to internal stakeholders
Work in partnership with all related teams to produce comprehensive marketing campaigns
Communicate marketing plans, timelines, and milestones with internal and business unit stakeholders
Contribute to operationalization of brand guidelines with Disney Interactive’s network of sites
Improve marketing operations in partnership with business operations, finance, product, content and editorial teams, and synergy teams. Collaborate with product team to define areas for product improvement and new innovation
Produce ad hoc and regular reports using data from Omniture and other data tools for stakeholders internal to Disney Interactive and for executives at partner business units. Use data to measure performance of programs and to drive innovation through insights
Research industry trends, tools, and products to support marketing operations
1-2 years experience in digital marketing for a digital media and entertainment company
Well-organized, creative, independent, self-motivated individual with exceptional presentation, written and oral communication skills
Effective interpersonal skills and professional demeanor
Ability to communicate effectively across all levels of management and teams and work well in a rapidly changing environment
Ability to effectively prioritize and adjust to multiple demands
Proficient in Microsoft Office Tools, Keynote, Omniture, YouTube Analytics; other Web Analytics tools a plus
Enthusiastic about Disney and committed to upholding the quality of the brand

Associate Marketing Manager Resume Examples & Samples

10 years experience directly managing integrated marketing programs, retail programs, creative development, program analysis and media planning
Excellent communication skills including ability to present to large groups of individuals and lead meetings efficiently
Ability to manage relationships with business partners and agencies both internally and externally
Extensive knowledge of retail and customer marketing concepts
Proven ability to create a positive working environment that encourages creativity, the championing of new ideas and processes
Strong people management and coaching / development skills
Results driven and a self-starter

Associate Marketing Manager, Kids & Home Resume Examples & Samples

Deliver balanced product assortment meeting both aesthetic and financial goals for categories
Act as guardian of the brand positioning, delivering consistent trend and brand message across categories and business units
Evaluate and implement appropriate pricing strategies for each category to build Avon equity
Utilize hind sighting to understand common denominators of best sellers
Own new product KPIs maximizing, revenue and profit, delivering total year financial plan
Assist Manager in in development and communication of category vision, trend implementation, product aesthetic and campaign execution

Associate Marketing Manager, Brfs Resume Examples & Samples

1) Required knowledge, skills & abilities
Incredibly curious, usually finds him/herself questioning the “status quo”
Thrives on developing solutions, testing new ideas and learning from failures and successes
Ability to think both creatively and strategically. Able to support specific decisions
Strong ability to multi-task, follow up and manage competing priorities
Ability to work with cross-functional teams, including non-US audiences
Computer skills (Word/Excel) required – experience with Facebook, Pinterest, Instagram platforms required
2-4 years’ experience in social media and/or marketing preferably in the retail, apparel, fashion, cosmetics industries or within an agency and/or online editorial

Associate Marketing Manager Resume Examples & Samples

SIGNIFICANT PROFESSIONAL LIFESTYLE MARKETING EXPERIENCE REQUIRED ( MAJOR BRAND )*
5-8 yrs relevant lifestyle industry experience (footwear, apparel, entertainment, etc.)
Brand or agency experience in asset creation, media and content strategy, and overall marketing plan development and activation
Influencer strategy and activation
Retail marketing experience
Proven ability to work across all levels of an organization as well as external partners and agencies – must feel comfortable working with / presenting to senior management
A self-starter
Highly digitally savvy
Domestic travel required

Associate Marketing Manager Resume Examples & Samples

Tactically execute on high-level strategies identified to grow and optimize the traditional Paid Search channel, owning specific audience verticals
Develop short-term and long-term strategies to scale Feed channel programs including Google Shopping, Polyvore, and others; work closely with third party vendor to manage day-to-day execution
Provide direction and management of emerging paid search products and betas; proactively research product issues and formulate actionable solutions to fit our unique business model
Liaise with the broader Marketing organization, Product teams, etc. as needed to drive Paid Search and Feed channel initiatives
6+ years related experience required; experience in customer acquisition marketing, digital marketing, or eCommerce strongly preferred
Ability to work autonomously and demonstrate self-starter qualities to research channel-specific issues and implement tangible solutions
Experience managing projects from start to finish across multiple internal and external teams; comfortable working with/presenting to key stakeholders
Ability to stay nimble and perform consistently in a fast-paced environment
Skilled with MS Excel; experience with SQL or BigQuery preferred

Associate Marketing Manager Resume Examples & Samples

Collaborate & work effectively in cross-functional teams
Strong organizational skills and time management /prioritization skills
Strong written & oral communication skills
Ability to manage change, thrive in a fast paced environment & deal with ambiguity
‘Can do’ attitude
Creative judgment and the ability to work directly with creative teams
Proficiency in Microsoft Word, Excel and PowerPoint
2) Minimum educational level
3) Experience Required
2-4 years experience in fields related to marketing or retail
Retail knowledge and experience (including work with retail field organizations)

Associate Marketing Manager Resume Examples & Samples

Passion for Gap and the retail/fashion industry
Political savvy and the ability to navigate a complex organization
Ability to deal with ambiguity effectively, and with a positive attitude
Ability to work in a fast-paced environment and prioritize multiple projects
Outstanding organizational skills and project management experience: ability to manage/prioritize multiple projects simultaneously, learn on the fly as necessary
Excellent attention to detail required
Experience in online required
BA/BS in Marketing, Business, Communications, Fashion/Merchandising or similar
1-2+ years relevant experience

Associate Marketing Manager Resume Examples & Samples

Assist in the development and execution of yearly marketing plans to drive customer acquisition and engagement through various offline & online channels including, print, in-person events, SEM, SEO, social media, display, mobile, video, email and content marketing
Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget
Assist in the planning, execution and management of our social media campaigns across our various profiles, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels (Snapchat, Instagram, Vine, etc.)
Be responsible for the production and sourcing of all campaign materials while being able to write and edit copy for the website, email, brochures, flyers, landing pages, etc
Assist in the optimization of our marketing automation and lead nurturing processes through email, content, and social channels to deliver qualified leads to sales
Help to grow new leads, including marketing-qualified leads, by converting site traffic, email recipients, social followers, through calls-to-action, landing pages, and lead generation content (including offers)
Plan, execute, and measure experiments in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms to drive marketing-qualified leads to the sales team
Manage and build various email lists and campaigns, while working to minimize list decay and unsubscribes for greater email campaign effectiveness
Assist in the development of the yearly editorial calendar / content production and distribution schedule
Assist in the research needed to develop new content marketing strategies, including sponsored content, based on company goals and our product development slate
Understand how to conceptualize, produce, and measure branded content campaigns to support all lines of business
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Measure results and optimize the nurture tracks for these segments to convert leads to customers
A College or University Degree; a diploma or post-graduate studies in Marketing is preferred
Excellent writing and editing capabilities
Three plus years of experience in Marketing with a significant portion of this time focused on Digital Marketing
Experience building landing pages for both paid and content marketing - Proficiency with Unbounce is preferred buy not necessary
Experience with Google AdWords, Bing and Paid Social; acquisition strategies and tactics
Experience with Branded Content production
Microsoft Office - Outlook, Word, PowerPoint, Excel, etc
Must have high level of proficiency using a Marketing Automation Platform - Marketo Preferred
Solid understanding of how to utilize a social media publishing tools - Hootsuite is preferred
Solid understanding of web analytics (GA preferred) and experience in analyzing and reporting on campaign performance and identifying insights to drive better business results and growth
Able to analyze data, use customer research and metrics to identify opportunities and assess efficiency of marketing programs
Demonstrated ability in delivering results - requires skills of a hands-on marketer, with strategic insight
Hands-on and action oriented with a willingness and desire to take initiative, think critically and be a creative problem solver that can execute on your own and via others
Strong aptitude to manage existing internal partners and build relationships
Team player that is hard working, results driven and relentless in finding a way to get the job done
Exceptional verbal and written communication and interpersonal skills
Creative but Analytical always seeks to understand "why"
Keen business sense, with the ability to find creative business-oriented solutions to problems
Demonstrate integrity, trustworthiness and good judgment

Associate Marketing Manager Resume Examples & Samples

Manage relationships with key cross-functional partners, internal and external creative resources, third party vendors, and promotional partners to support marketing placements outside of Disney-branded platforms (including print, digital, TV, social media, and experiential/event efforts)
Manage timelines for multiple projects simultaneously, route creative elements internally to obtain necessary approvals, and manage the distribution of advertising assets across media platforms
Assist in the creation of campaign launch presentations, premium exploration and execution, campaign summary reports, and maintenance of monthly asset tracking/deliverables
Provide support to general marketing processes and the competitive landscape, including marketplace research; copywriting; vendor contracts; meeting set up and notes; invoice processing; budget tracking
Minimum of 2 years in television marketing/promotions, with an affinity towards targeting kids and millennial moms
Experience managing the execution of marketing programs, including paid media & events
Ability to think both strategically and creatively
Highly collaborative with strong communication skills, both written and verbal
Ability to build credibility and collaborate with internal stakeholders and vendors
Ability to multi-task and prioritize project workflow in a fast paced environment
Steady demeanor in the face of a shifting daily priorities and business climate
Positive can-do attitude with strong initiative and follow through
Skilled in all Office software, PowerPoint, Word, Excel, Outlook and Keynote
Experience in digital media, social media, women’s lifestyle (entertainment/products/parenting) or messaging to young kids (entertainment/products)
Understanding of multicultural marketing and connecting with diverse audience segments
Previous exposure/experience with media planning
Knowledge of SAP, Photoshop
Bachelors degree in Marketing, Advertising or Digital Media

Associate Marketing Manager Resume Examples & Samples

Provide direction and management of emerging paid search products and beta programs; proactively research product issues and formulate actionable solutions to fit our unique business model
Liaise with the broader Marketing organization, Product teams, etc. as needed to drive Paid Search channel initiatives
Own execution of ongoing A/B testing of such things as search ad copy and landing pages
6+ years SEM campaign management experience required; experience in customer acquisition marketing, digital marketing, or eCommerce strongly preferred
Experience with Google AdWords, Bing Ads, and Yahoo Gemini required; AdWords certification and experience with third party advertising platforms (Marin, Kenshoo, etc.) strongly preferred

Associate Marketing Manager Resume Examples & Samples

0-2 years of paid search experience
Ability to juggle a large number of clients in a fast-paced environment
Expertise gained from hands-on management of SEM programs on Google and Bing
Expertise gained from using third-party SEM platforms such as Kenshoo, Marin, DART Search

Associate Marketing Manager Resume Examples & Samples

3+ year's experience in digital and/or B2C marketing
Creative thinker with a passion for creating marketing assets that with resonate with the customer
Solid experience using web analytics and/or testing tools to analyze behavior and launch campaigns
Polished and professional demeanor
Team-oriented
Demonstrates initiative

Associate Marketing Manager Resume Examples & Samples

Partner with US teams (In-Store, Advertising, Print/TV production, Social, PR, Online) to develop marketing materials and programs for Canada & Mexico
Partner with in-market marketing teams/agencies to develop campaigns, promotion and creative
Partner with in-market agencies on production, delivery and approval of marketing materials
Oversee organization and distribution of all creative assets and guidelines to Old Navy Mexico and Canada partners, including Advertising, Consumer Engagement, PR and Social Media materials
Assist with implementation of new store launches and seasonal Marketing strategies
Collaborate with business teams and in-market field teams on promotional tactics
Assist with maintenance of the Marketing Commercial calendars for each market
Contribute to all Marketing related store communication for Canada and Mexico
Track and manage invoices from in-market agencies
Support the hind-sighting of Mexico and Canada marketing efforts
3+ years of work experience, preferably in marketing or retail environment
Experience with Social Media content and advertising management
Position is based at Old Navy headquarters in San Francisco, CA

Associate Marketing Manager Resume Examples & Samples

Entry-level or 3-5 years related experience preferred
Baseline understanding of the marketing process
Ability and interest in developing an understanding of multiple digital platforms
Ability to identify and explore marketing opportunities
Ability to communicate verbal and written information effectively to internal teams
Ability to build strong relationships
Analytical and organizational skills
Familiarity of standard office software such as MS Excel, MS Word, and MS PowerPoint
Effective presentation skills
Strong sense of commitment to deliver on assigned projects
Talk and hear
Use hands and fingers to organize, place and move workflow
Visually observe objects up close and at a distance
Use reasoning and solve problems through analytical deduction

Associate Marketing Manager Digital Marketing Resume Examples & Samples

Responsible for day to day execution of the programmatic display media program
Ensure seamless execution of promotional messaging within display ads, including re-writing promotional headlines and QA-ing campaigns and templates to ensure correct content is being displayed to the customer
Manage relationships and be the main point of contact with agencies and internal business partners to know how to better support the brand initiatives, big ideas, and strategies
Lead seasonal creative process with the brands, refreshing the display assets each season – includes brief writing, asset gathering, and managing cross department approvals
Support the Display Team to ensure efficient execution of program and efficient workflows
Analyze reporting and hindsighting of display campaigns
Write creative briefs, approve creative, create tracking tags, and traffic campaigns to agencies
Manage creative testing strategy including prioritization, brief writing, analysis, and implementation of recommendations
Manage cross-functional and cross-departmental issues/questions regarding campaign execution
4+ years of experience in digital marketing, planning, buying or direct marketing experience
Extremely task oriented, organized, and detailed oriented
Excellent working knowledge of Microsoft Office including Word, Excel & PowerPoint and business intelligence tools
Ability to deal with change with a passion for innovation and creative problem solving
Strong written and verbal communication skills, both within and outside the organization
External vendor management experience preferred
Keen interest in the digital advertising field with an opportunity to grow
Ability to quickly learn and become fluent in new technologies
Willingness to work in a fun, entrepreneurial atmosphere within the stable environment of the largest specialty apparel retailer in the United States

Associate Marketing Manager Resume Examples & Samples

Support the development, deployment and management of the direct-to-consumer college savings program (NJBEST) acquisition strategies - including social media, web content via njbest.com, advertising, and email
Help plan, develop and manage the production of compelling marketing resources for web, print, and digital platforms
Help coordinate and support NJBEST community outreach efforts
Actively track the effectiveness and timeliness of marketing materials and make recommendations for improvements
Maintain awareness of the 529 college savings regulations and legislative updates that impact sales and marketing efforts
Identify product marketing opportunities based on industry trends, current market environment and competitive advantages
Collaborate with internal partners, including sales team, product management and marketing team, to execute on key deliverables
2–5 years’ experience in investment product marketing/communication role
Bachelor’s degree, preferably with a major in economics, business or marketing. MBA or CFA preferred
Experience in financial services marketing with B2C experience preferred
Understanding of financial markets, mutual funds and the financial services industry preferred
Strong written and verbal communication skills with the ability to write compelling marketing content
A true team player, translating prior knowledge and experience into strong and productive relationships internally and externally
Likes a fast-paced environment and can successfully manage multiple projects at one time
Experience working with cross-functional and multi-channel teams (e.g., sales/marketing, client service, management, legal, performance, and graphics)
Knowledge of office applications (Microsoft Word, Excel, PowerPoint, Outlook and Access)
Flexible and able to succeed in an autonomous, dynamic, and highly functional team
This job may require local state-based travel

Associate Marketing Manager Resume Examples & Samples

Assisting with product launch strategy and planning
Develop sales promotions plans to drive business, react to market
Analyze sell-through data, demand drivers—make projections and forecasts
Perform and report North America competitive and market analysis
Collaborate with sales to develop channel promotional activity strategy and plans
Bachelor's degree in business, marketing or closely related disciplines (MBA a plus)
3-5 years experience in product marketing, marketing and/or in consumer electronics industry a plus
Strong business acumen and business analysis skills
Effective Communication, both oral and written
Excellent Microsoft Excel skills (familiar with formulas and using excel to build forecast and analyze data)
Familiar with Microsoft PowerPoint, Microsoft Word
Must be a team player, critical thinker, and problem solver
Detail oriented, proactive, self-motivated, self-directed
Must be analytical and comfortable with statistical analysis as job entails forecast, industry and sell-through analysis
Must have strong interpersonal and negotiating skills
Willing to travel both domestically and internationally, as needed (up to 20%)

Associate Marketing Manager Resume Examples & Samples

1) Knowledge, skills & abilities
Must have the ability to exercise sound independent judgment and discretion in establishing and maintaining strong working relationships
High professional standards regarding customer service to business partners and peers
Ability to work and drive for results independently
Strong interpersonal & communication skills
Ability to multi-task and work in fast paced environment with competing demands
Quantitative Skills
PC skills: Microsoft Office-Word, Excel, Essbase, PowerPoint and / or other software / database skills
2) Education
Bachelors Degree or equivalent work experience preferred
3) Experience
Minimum 2 to 3 years work experience required. Experience in CRM, finance, or other analytics role preferred. Experience in retail, apparel, or related industry preferred

Integrated Associate Marketing Manager Resume Examples & Samples

Manage/Create/Distribute Media Kit Materials, E-blasts, and all selling materials
Execution of signature programs and merchandising projects to include events, mailings, inbook promotions, countercards, specific advertiser online programs, video, and more
Excellent writing and organizational skills
Knowledge of syndicated research
Design proficiency: Knowledge of InDesign, PowerPoint and all MAC platforms a plus3+ years of experience in magazine publishing preferred
2+ years of experience in marketing necessary-- ideally in publishing

Associate Marketing Manager Resume Examples & Samples

Lead competitive research and analysis on new products and trends and provides recommendations to management
Assist in the development of innovation calendar and manages the execution of assigned product launches and collections
Partner with Sales Analyst to evaluate sell-in and sell-through of marketing programs and provides recommendations on future programs
Assist Manager in execution of research studies
Analyze and issue monthly Nielsen Reports and provide a summary of key findings
Develop Artwork Briefs to provide brand messaging and art directives to creative group. Open artwork jobs and tracks routing for approvals to ensure deadlines are met
Analyze SKU performance and provide SKU rationalization recommendations to management
Partner with NPD and Supply Chain/Planning to ensure that all programs and initiatives developed meet the required timelines
Assist Manager in day-to-day communication / development for all global innovation programs with all cross functional teams including, Creative, NPD, R&D, Finance, Legal and Operations
In conjunction with Manager, drive creation of presentations and coordinates with local team to ensure that all sales mailings are sent in accordance with corporate timelines
Handle related duties and assignments to further support the Marketing Manager
Additional tasks, duties and responsibilities as assigned by management
2 – 4 years experience in brand management or product marketing
Demonstrated success in a team-driven environment
Self-starter with a can-do attitude
Creative problem-solver
Proficient computer knowledge – MS Word, Excel spreadsheet and PowerPoint
Beauty industry experience a plus

Associate Marketing Manager Resume Examples & Samples

Participate in the commercial planning process to build out campaigns driving card acquisition and retention
Support campaign management through ownership of creative briefs, creative reviews and legal feedback
Partner with Marketing, Creative, Print Production, and Online teams in the development of creative assets from concept to execution
Work with Field Operations to ensure card-focused programs are executed seamlessly in the stores
Analyze and interpret financial data and program results to provide weekly reporting and monthly hindsights
Pull campaign results and generate reporting and analysis
Report and communicate campaign and/or program results to key business partners
Develop and manage annual expense budget, open and close POs, forecast and actualize expenses
3+ years of relevant work experience in Marketing or related field
Organized, self-starter with strong communication and interpersonal skills
Analytically curious -- comfortable with numbers; strong Excel skills
Experience working with creative teams and creative development process
Self-confidence, energy and comfort working in fast paced, dynamic environment
Strong time management skills: able to handle a high volume of simultaneous responsibilities
Ability to prioritize, work cooperatively and collaborate with cross-functional teams

Associate Marketing Manager Resume Examples & Samples

The Associate Product Marketing Manager must be hands-on and detail-oriented, and able to deliver results in a fast-paced environment
This person must have strong interpersonal, communication, and problem-solving skills
This individual will be a team player who is well versed in the details
A Bachelor's Degree or equivalent work experience
A demonstrable understanding of the Higher Education sales and marketing process
Strong track record of analytical skills and creative problem solving
Effective writing, speaking, and presenting skills
Experience keeping multiple projects on track
The ability to successfully work across multiple teams
A results-oriented approach to projects and a sense of urgency
A desire to learn, ask questions, and challenge conventional thinking
A strong understanding of the customer and competitive landscape
Teaching and/or higher education experience

Associate Marketing Manager Resume Examples & Samples

College diploma or University degree preferred
Minimum 3 years of marketing experience
Ability to communicate effectively with all levels of organization as well as with business partners and customers
Superior knowledge of Microsoft Office including Outlook
Ability to maintain confidentiality
Excellent problem solving and teamwork skills
Well organized, with an ability to prioritize and multi-task
Available to work overtime as required
Experience with SAP an asset

Associate Marketing Manager, Email Marketing Resume Examples & Samples

Write and kickoff email campaign briefs that detail cross-functional business objectives, creative direction, key content and segmentation strategies
Create data-driven, dynamic email campaigns and tests that deliver against ROI targets through a highly segmented customer base
Execute QA and end-to-end testing for email templates
Optimize campaign performance through testing and segmentation
Responsible for delivering on the best client experience and wearing your client centric hat
Define campaign-level reporting objectives
Collaborate with cross functional teams: Product Marketing, Promotional Marketing, Loyalty Marketing, CRM, Production, Creative, and Web Development
Support Retention Marketing team in special projects and initiatives
Knowledge of database architecture and profile systems
Outstanding interpersonal skills; ability to develop and maintain effective relationships with cross-functional teams
Strong sense of quality control and experience with user-interface testing
High energy and flexible, must excel in fast-paced, high-volume and deadline-driven environment
Self-motivated and desire to learn quickly
Familiar with reporting and analytics to drive actions
3) Minimum experience
3+ years of email marketing experience
Familiarity with email deployment platforms (such as Epsilon, Exact Target, Strongview)

Associate Marketing Manager Resume Examples & Samples

Lead Marketer for Selected Medical Publishing Areas
Bachelor's degree or equivalent work experience
Two plus years of marketing or sales experience
Background in STM publishing, or publishing more broadly alongside experience wtih STM consumer product marketing and/or sales

Associate Marketing Manager Resume Examples & Samples

Leverage Outbrain, Taboola and Social channels like Facebook, Twitter, LinkedIn etc. to distribute AG content and increase awareness among publishers
Manage paid content distribution campaigns and provide daily performance daily, weekly and monthly performance and budget reports
Perform reporting and analysis of Earned Media paid placements, search, and re-targeting campaigns and channel performance
Collaborate with PR and Communications team to develop a compelling content plan to distribute content on paid networks
Manage multiple individual campaigns across multiple digital channels, setting CPCs and caps
Evaluate campaign and channel performance using key metrics including CTRs, Conversion and CPA
Assist writing, reviewing, and optimizing ad copy and other creative assets
Hands On, Analytical mindset
Strong listening, oral and written communication skills
Ability to adopt a hands-on analytical approach
Self-motivated with the ability to multi-task many projects simultaneously and work effectively within a fast-paced environment
Strong time management skills: able to handle a high volume of simultaneous responsibilitiesGet $15

Associate Marketing Manager Resume Examples & Samples

Support sales objectives and drive sell in/sell through of products for designated account base through multiple marketing tactics. Including print, digital, social media, consumer promotions, sales associate contests, in-store merchandising concepts, content creation, event/grassroots marketing, and field team support
Complete account activation and campaign management – includes planning through the execution
Manage designated trade account budget including processing invoices, forecasting, actual reconciliation and year end accruals
Present brand direction and account specific marketing plans at key meetings: Pre Lines, regular account meetings
Own content creation through vendor management and working with internal partners. Clearly brief content needs and manage the creation process. Communicate clearly with internal partners and multiple external vendors with regard to all planning and execution of these initiatives
Strong attention to detail and seamless, timely execution of all projects
Exceptional presentation and PowerPoint skills
Must be able to effectively manage internal and external partners/vendors
BS/BA in Marketing, Communications, Business Administration or related discipline with
2-3 years of related marketing experience
Excellent account management, budget management, analytical, interpersonal, presentation and communication skills
Must be able to multitask and work in a fast paced environment
Must be able to develop and manage projects and budgets
Travel 15-20%

Freestyle Associate Marketing Manager Resume Examples & Samples

Own Quarterly/Monthly Operating Brand Business Review preparation and reporting
Collect, analyze and synthesize data into a written report as a part of the brand Situation Assessment process which identifies brand-building opportunities by utilizing key insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.)
Ensure production feasibility (e.g., supplier costs, capacity and capabilities) of promotional concepts/tactics and advice on timelines in order to properly execute plan and manage resources. Develop programs and secure required budget in order to execute brand plan
Organize and coordinate project logistics and resources on a regular basis to meet deadlines and maintain quality
Leadership skills and ability to steward brand initiatives designed to deliver Freestyle objectives through the path to purchase (consumer content to in-store execution)
A basic but growing understanding of the consumer and retailer needs (Foodservice experience a plus)
Ability to collect and synthesize consumer insights into actionable brand implications
Growing ability to develop brand strategy based on key insights
Analytical skills, and ability to use with proficiency the basic syndicated data tools
Project management skills, including but not limited to budget and timeline management
Strong competencies in PowerPoint and Excel
Help to develop a Team Orientation and a Desire to Win As a TEAM

Associate Marketing Manager Resume Examples & Samples

Provide direction into the development of new products as well as new features of existing product and subsequently launching them into the market
Support the sales and growth of the existing series
Create vision across multiple teams
Bring insightful questions that challenge the status quo as you assist the Product team with the development of revenue targets, accurate forecasting, profitability, and pricing Review and translate insightful, comprehensive market research to understand the needs of the market and turn them into feedback on product development and market planning
Collaborate with sales and a variety of Marketing functions to drive revenue through strategic market planning and execution Support efforts to understand the competitive landscape and provide competitive differentiation through sales support and the development of Product plans
Bachelor's Degree in Marketing, Education, Science, Business or related field
Exposure to segmentation, positioning, pricing, and new Product development practices preferred
Confident and willing to take risks and make smart decisions
Must be ands-on and detail-oriented, with the ability to deliver results in a fast-paced environment
Obtain strong interpersonal, communication, and problem-solving skills
Ability to work as part of a team

Associate Marketing Manager / Core Audience Resume Examples & Samples

Maintain Core Audience website—including blogs, thought leadership pieces, case studies, press releases, and news mentions
Maintain and regularly update content in Core Audience social channels—including general updates, as well as programs to curate and promote company culture, to contribute to industry recognition and recruiting appeal
Execute and maintain targeted social programs on Facebook and LinkedIn
Maintain and regularly update the Core Audience Hub with relevant materials and distribution strategy to Hearst sales teams
Coordinate with PR team to help maintain a steady cadence of thought leadership and conference presence for Hearst Exchange and Core Audience in applicable markets
Assist in development of digital, print, and experiential marketing content for internal and external audiences
Coordinate with Core Audience sales and client service teams to develop and update advertising product and solutions, one-sheets, sales decks and templates, as well as case studies to support sales efforts across client verticals and Hearst business units
Collaborate with account managers regularly to update case studies across all verticals, KPIs, and product offerings to share with internal and external clients
Support account managers for presentation materials
Minimum 1-3 years of marketing experience with advertising and/or technology solutions at a media company, ad technology vendor, digital agency, portal or advertising network
Solid balance of analytical and creative skills. Your quantitative skills and love for storytelling through data should be matched by your understanding of key marketing concepts and an intuitive feel for compelling creative experiences
Good understanding of the advertising technology ecosystem and the alphabet soup of companies that live within it
Experience working directly with advertising clients, sales and marketing teams, and playing a hands-on role in helping to close business
Superior project management skills. Ability to juggle multiple initiatives and keep team members on track, on time and on budget
Excellent communication and relationship skills with all levels of management and staff; outstanding written, presentation and speaking skills
Strong desire to work in a dynamic and surprisingly entrepreneurial environment

Associate Marketing Manager Resume Examples & Samples

Demonstrated knowledge of using marketing automation platforms like Marketo, Marketo Certification a plus
Demonstrated ability to execute the strategy into cross-channel campaign strategy
Strong understanding of all of the key concepts, i.e. testing, outbound marketing best practices, landing page optimization, content creation and curation, various campaign types, lead management
Strong understanding of marketing technologies
Understanding of using SalesForce.com or similar CRM
Inbound marketing experience related to SEO/SEM and social media, tools and best practices
Proven experience utilizing Microsoft Office products (Word, Excel, PowerPoint, Visio etc.)
Analytical skills suitable to campaign measurement and knowledge of key marketing campaign metrics
B.S. in Marketing preferred, or a B.A. with strong technology marketing experience
5+ years of digital marketing and marketing automation experience
Strong work ethic, attention to detail, and an ability to work effectively under tight deadlines
Strong analytic, problem solving, and organizational skills
Effective collaborator and team player
Specifically able to build complex integrated continuity campaigns to increase customer retention and utilization using Marketo working plan for on demand and populated specific plans and creative and ensuring data integration and automatic upload
Conduct ongoing analysis of reporting performance including revenue ROI

Associate Marketing Manager Resume Examples & Samples

Supports overall 3 year GTM strategy, with accountability for specific categories, initiatives and customers
Supports overall 3 year “go to market” strategy for channel specific and multi-channel product portfolios. Elements include: marketing communication, customer and channel strategy, pricing, promotions, product mix, merchandising, selling assets and training
Financial analysis of product portfolio to support customer programs and product mix management
Financial analysis of customer POS trends, market data trends and specific customer opportunities
Mines industry and user data for new insights for the business, products and market(s)
Execute plans within committed resources in conjunction with management direction
Assists marketing manager in the development of cross brand vertical marketing initiatives
Consumer development direction - help establish focus for consumer promotions, merchandising and new product development
Lead cross-functional teams on specific project assignments (i.e. new products, packaging, cost savings, inventory management, and integrated marketing programs)
Develop and participate in product/category customer presentations along with sales team
Assesses competition, threats and recommends plan of action
Undergraduate degree required, MBA preferred
1+ years of experience in product, brand, channel or sales
Experience from a consumer products company is preferred
Has an appreciation for user, trade channel, shared services and customer needs
Strong financial analysis skills
Can-Do Mindset; the ability to thrive in a fast paced environment
Strong interpersonal skills and the ability to work with individuals across all organizational levels
Ideal candidate must have the ability to work cross functionally within a matrix organization; influencing decisions and driving the business
Solid general business management perspective
Must possess good business instincts, problem solving and decision making capability
MS Office (Excel, Word, PowerPoint) skills required
Ability to travel 20% is required
Local candidates required

Associate Marketing Manager Resume Examples & Samples

Support Marketing team in developing and execut-ing highly impactful and efficient marketing programs, including portfolio and media planning, pricing, re-search, campaign effectiveness analysis and reporting
Strong sparring partner for the Country Manager and give input to the SBU strategy and the SBU business plan
Execute highly impactful and efficient consumer marketing programs to build the LEGO brand image among consumers. Provide tactical support for own LEGO lines
Input to country forecast and sales planning, particular focus on own themes
Identify and drive local market opportunities (digital, partnership, PR, event, co-promotion, competitions, etc.)
Continuously track results vs. goals and lead analysis of business drivers to adjust plans as needed to achieve business goals
Work closely with local sales teams to ensure successful implementation of marketing plans related to own lines
Strategic planning, material development and execution of consumer events, events management including set up, execution and post event analysis
Manage and coordinate all marketing, advertising and promotional activities for the country and own lines
Build local insights about consumer and shopper
Monitor, review and report on all marketing activities and results
Cooperate on pricing strategy
Communicate with media and advertising agencies
Be a point of contact for TV channels and magazines
Other ad hoc assignments

Associate Marketing Manager Resume Examples & Samples

Perform in-depth analysis of information from multiple data sources (web analytics, CRM, external data) and provide significant insights into factors impacting online results and attribution to offline results
Define and implement routine reports and dashboards (weekly/monthly) for marketing campaigns including digital and offline drivers, content analysis and ecommerce visibility
Be the strategic lead to analyze digital data on: website, ecommerce, paid search, events, social and other drivers to understand patterns and trends and help to optimize results for the business
Help to improve customer experience and drive results by using data to help the team optimize conversion funnel, navigation behavior and product selection
Develop and implement processes and procedures to regularly test and improve online creative content and ecommerce listings using A/B and multivariate testing
Work with marketing and product stakeholders to understand, define and prioritize tracking and reporting requirements. Continually evaluate the collection of data to better efficiently and effectively gather web user data

Associate Marketing Manager Resume Examples & Samples

Manage the social media activities on all brands (content planning and execution)
Hold full responsibility for marketing plan and all activities on one specific brand (development of media & communication strategies as well as market analysis, media-plan and execution, and marketing budget)
Deploy all below-the-line and supporting activities (packaging, promotion, sampling, customer specific promotions)
Manage planning and execution of promotions and packaging changes as well as of NPD' launches
Develop and implement Customer specific Marketing/POS, manage data, invoices and internal communication/events
Monitor category, brand and competition development, using tools like NIELSEN
A number of category channel (CCSD) related tasks will also be part of the responsibilities
Minimum 3 years’ experience in marketing or 3 years in other function (e.g category channel)
Fluent in German and French, excellent level of writing in English

Associate Marketing Manager Promotions Resume Examples & Samples

Lead all aspects of the promotion management and development of global promotions
Work with cross-functional team to flawlessly execute promotion projects on time and budget
Perform majority of execution and project management premium development (design, functionality & design) and promotion communication (TV, Pack, POS and digital)
Manage on-going execution support to the regions
Manage country support for in-market execution
Lead region alignment for
Market commitments
Deal fulfilment
Region/Market requirements and executions
Ensure partner relationship and deal fulfilment (meeting commitments)
Budget
Work closely with external teams and partners: Premium Supply Agencies, Movie Studios, License Partners, Design Agencies, Advertising Agencies
Provide input to the promotion strategies and annual plans for CPW Global Brands
Lead post performance evaluation and competitive analysis
Minimum 3 years Consumer Promotion, Marketing or Trade Marketing experience
Previous cross functional team experience and high work capacity
Excellent oral and written communication skills (fluent English is required)
Previous experience in Trade is a plus
Strong problem solving skills and adaptability to change

Associate Marketing Manager Resume Examples & Samples

Marketing:Develop and Execute marketing strategies that increase brand preference within the channel. Includes traditional and digital media, retail/co-op advertising, in-store communication, fixture development, promotions, pricing, sales team and associate training, and assortment decisions. Role will analyze and track programs versus stated goals
Shopper Insight:Support the development of actionable strategies, based on shopper insights, that will be used for product innovation/repositioning initiatives, assortment decisions, merchandising, and collateral
In Store Merchandising:Support the development of the merchandising plan, color merchandising materials, power aisle recommendations, shelf sets, and in-store signage/collateral that drives sales, improves ease of shopping, and informs the end user
Pricing:Support the development of a pricing and promotion strategy based on competitive analysis of market pricing, brand positioning, and shopper insight
Budget:Maximize channel marketing budget to align with the spend objectives of brand building, volume building and/or competitive response. Utilize ROI tools as a measurement of effectiveness and ensure all spend is captured and approved prior to commitment
Communication: Actively support the delivery/execution of the channel marketing plan. Role works well with agency contacts and is able to contribute to the delivery of meaningful and clear briefs to ensure needs of the shopper/end user and Customer are met. Interface, influence and drive alignment across PPG management team, DIY Customer management team, DIY Customer associates, PPG field sales team, brand teams, and other cross functional teams to ensure delivery/execution of channel marketing plans
Business Acumen: Know and understand budget parameters including sales, volume, margin and marketing A&P. Monitor and track spend as well as ROI analysis to ensure effective spend. Assist in the input of marketing spend in system following SAP/MEA/Internal Order Guidelines

Associate Marketing Manager Resume Examples & Samples

Assist with developing integrated marketing plans that will guide product introductions worldwide including market analysis, competitive positioning, advertising, PR, tradeshows, events, website and other key activities over the life cycle of the product
Collaborate with global Product Management and global Communications teams to define product positioning and messaging that communicate the value, benefits and unique selling points
Contribute to the development marketing and advertising plans in conjunction with Marketing Communications and Sales
Create and distribute a monthly segment report card with financial analysis, competitive information, and sales metrics
Work daily with significant attention to detail to ensure all internal and external product communication is accurate and consistent (including garmin.com, ads, press releases, sales training and packaging)
Coordinate with the cross-functional teams of Product Management, Engineering, Marketing Communications, IT and other departments for successful and timely launch of consumer products
Assist with product level marketing activities including customer and sales events, tradeshows and conferences
Must possess a minimum of 1 years progressive marketing experience in a technical field
Demonstrates proficient Microsoft Office skills (PowerPoint, Word, Excel)
Exceptional time management and organizational skills
Possesses experience working with cross functional teams
Driven problem solver with proven success in solving difficult problems
Bachelors Degree in Marketing or Business
Experience working in an applicable industry

Regional Associate Marketing Manager Resume Examples & Samples

Bachelor’s degree with marketing concentration preferred; MBA a plus
6+ years of Marketing or related business experience
Prior management or supervision experience preferred
Advanced Marketing & Customer Experience knowledge
Advanced insurance industry knowledge
Advanced organization and project/program management skills
Advanced communication skills
Advanced meeting facilitation skills
Intermediate leadership skills
Advanced personnel development and management skills
Ability to align program results with Regional Marketing strategy
Intermediate proficiency in Microsoft Office Excel, Word, PowerPoint
Intermediate proficiency in online meeting solutions (e.g., WebEx)

Associate Marketing Manager Resume Examples & Samples

Leading the strategic development and integration of multicultural messaging strategies and programs for the digital channel (website, content, social, landing pages, seo) to drive customer engagement, acquisition and loyalty among specific cultural communities
Working with 3rd party vendors, guide and lead the agency into delivering outstanding engaging consumer programs to the Latino market such as social campaigns, new engaging content and tools that drive engagement and helps build on the Allstate reputation and voice
Partnering with external vendors and internal teams to maintain, enhance and update our digital presence (content, imagery, engagement features, new capabilities, SEO, marketing programs promotions and stand-alone digital applications) to support the Allstate Brand
Define the digital content strategy, maintain the editorial calendar for all digital properties and ensure deployment on time and on budget
Partner with other business units to capture new products, services and features that we need to maximize their online presence to the multicultural communities
Support the multi-cultural programs with reporting and data to show progress and areas that will need more efforts put towards
Must speak and understand Spanish fluently
Proven ability to lead cross-functional teams
Advanced project management and marketing strategy in a digital environment to insure deadlines and budgets are met
Proven ability to identify and create process and procedures to insure integration
Advanced ability to work effectively with others and lead project teams
Proven ability to respond and anticipate business changes
Ability to understand the metrics to show support for the programs and their success or challenges and report out to leadership
Strong knowledge and usage of Internet technologies and software applications including but not limited to Photoshop, Adobe, HTML, CMS systems
7 years of marketing experience that includes a minimum of 3 years of multicultural Internet experience. Spanish language proficiency is mandatory

Associate Marketing Manager Resume Examples & Samples

3-4 years of Paid Search marketing experience
Evaluate/Optimize campaigns through creative testing, bid management, landing page optimization, etc
Secure and implement TFNs/Campaign IDs and facilitate creative review
Collaborate and align with cross-functional teams and stakeholders
Passion for data and data-driven decision making; strong analytical skills
Solid Experience with DART Search strongly preferred
Experience with web analytics tools (e.g., Google Analytics, Adobe SiteCatalyst)
Familiarity with multi-touch attribution (MTA) modeling a plus
Excellent written and verbal communications skills
Detail-oriented, highly-motivated self-starter
Proficient with Microsoft Office suite (Word, Excel, PowerPoint)

Customer Demand Associate Marketing Manager Resume Examples & Samples

Work with the customer demand team to drive interest from the customer base in HubSpot’s products and services
Create content, sales enablement materials and other collateral to generate demand and support purchase decisions within the customer base
Work with the customer demand manager to set goals and report on customer demand and close rates
Work collaboratively with the services team, sales team, HubSpot academy and other marketing functions to identify new channels and improve communications to the customer base
Craft creative, customer-centric emails that break the mold and drive click-through rates
4+ years full-time experience in a marketing role
Ability to use both data and intuition to inform decisions
A strong writing portfolio
Experience in customer marketing for a freemium app is a plus
Experience with email marketing and email optimization tactics
Experience analyzing data to inform future decisions or segmentation choices
Comfort with intermediate to advanced uses of excel. If you’re an excel fanatic, even better!
Excitement about technology and product
Strong experience with Excel is a must
Experience with Salesforce or HubSpot is a plus

Associate Marketing Manager Resume Examples & Samples

3-4 years of marketing and writing experience
Skilled copywriter and editor for B2B assets, including sales collateral, executive talking points, FAQs, internal memos, product sheets
Marketing agency experience a plus. Experience in publishing also a plus
Highly organized, with the ability to prioritize competing projects
Willingness to travel 10% of time

Associate Marketing Manager Resume Examples & Samples

Maintain a working knowledge and ability to create and deploy marketing tactics including email, tradeshows, webinars, web content, paid search, and digital advertising
Adapt and leverage content across the phases of the customer buying journey in alignment with key personas
Influence content creation to maximize impact in marketing campaigns
Translate technical content into customer messaging
Convey creative direction to graphic design group
Bachelor’s degree in marketing or related field with 5+ years exp. OR Master’s degree in field with 3+ years exp. OR Doctoral degree in field with 0-2 years exp
Proven experience and expertise in developing global integrated marketing campaign

Associate Marketing Manager Resume Examples & Samples

Assist Community Markets team in management of assigned products and programs to ensure the vitality of the portfolio. The AMM will serve as the liaison to marketing, field operations, product development and the supply chain
Support development process for all products including product announcements, catalogs and selected trade show initiatives opportunities. Assist in management and communications of new product launches
Develop and execute promotions and surveys in conjunction with Community Markets team, vendors, staff and volunteers
Accurately use a variety of data sources to analyze and communicate relevant business situations, sales trends and proactively recognize, evaluate, and address key business issues, drivers and growth opportunities
Maintain database of current marketing analytics and their effectiveness related to ROI. Additionally, work with team to develop more efficient and effective data collection tools to drive sales growth and health impact analysis. Develop and maintain competitive intelligence folio for key product categories. Obtain, organize, and analyze information on competitive pricing, promotions, products, and distribution. Develop process and timeline for regular competitive product comparison analysis. Develop SWOT for key competitors
Assist in writing marketing copy (flyers, ads, descriptions, program insertions) and implementation materials
Prepare product announcements, FAQs for hand off to Communications Mgr
Assist Community Markets team with logistics, coordination and implementation of all programs, events and product launches
Develop and maintain repository of community-based programs, funding opportunities, personal stories, media hits, and videos/photos for future use in product promotion
Two (2) plus years of marketing experience
Strong analytical skills with a demonstrated aptitude to utilize trend analysis,research and other sources to turn data and information into actionable information
Familiarity with social media and emerging trends in communications
Knowledge of the fundamentals of project management
Excellent written and oral communications skills, including those needed in writing, editing, and conversing by telephone and in meetings
Demonstrated skill in operating a PC, using Microsoft Office applications, including Word, Excel, and PowerPoint and Publisher
Ability to prioritize work assignments, be flexible in scheduling tasks, and manage time effectively
Ability to interact effectively with invididuals inside and outside of the Association (e.g. staff, volunteers, community members)
Candidate must have ability to travel up to 25% (both day trip and overnight stay)
Multicultural knowledge preferred
Multilingual skills preferred

Associate Marketing Manager Resume Examples & Samples

Define the consumer need and business/brand strategy to align the team on a common goal
Make sure that functions and markets are aligned to deliver plans and projects
Lead the business model development to maximize the value creation and capture
Manage multiple project simultaneously across various stages of the development cycle
Assist in developing and executing launch materials, assets and plans to enable a strong region/market support
Lead campaign development along with Marketing Manager (TVC Development, Digital and Social Media Plan, Global Community Management, Driver of experimentation, etc.)
Manage the implementation of budgets and priorities for the brands
Lead brand business analysis and performance tracking
University Degree
Minimum 5 years of experience in Marketing (FMCG experience is an asset), ideally with experience in project management
Previous cross functional experience related to product development
Experience within Digital & Social media is a nice to have
Fluency in English (strong written and oral communication skills)

Associate Marketing Manager Resume Examples & Samples

Analyzing and tracking brand and competitors performance
Identifying and understanding the drivers of an increasing and/decreasing P&L
Effectively managing product specific budgets
Getting to know your consumer and being their voice in product, packaging, or communication development
Assisting in the creation of brand positioning and communication strategies
Participating in the briefing process
Leading consumer/trade promotions, events, and marketing programs
Leading cross-functional teams to execute projects to successful completion across teams
Being a leader on the business by sharing ideas and passion
Be completing their final year of graduate (MBA) studies
Hold MBA degree prior to the intended full time start date
Have a minimum GPA of 3.0
Include GPA (unless your school has a non-disclosure policy,) GMAT scores, and first location preference on your submitted resume
Be eligible to work in United States without work authorization sponsorship now or anytime in the future
Pass a drug screen and background investigation

Product Associate Marketing Manager Resume Examples & Samples

Lead Connected Car Product go-to-market planning, creative development and implementation of integrated marketing communications to support various Pilot Market programs, offering solutions and recommendations to manager, other contributing team members and business partners
Manage creation and refinement of differentiating product positioning, value propositions and/or concepts in conjunction with the Product Manager. Collaborate with the Marketing Research team to execute testing as appropriate
Manage strategic integration of marketing/communications across platforms and programs including customer communications, packaging, PR, internal communications, events, sponsorships, social, mobile app portfolio/UX, website, MyAccount, Alliance, Electronic Quote Proposal and CCC support, as appropriate
Offer solutions and provides recommendations to Connected Car Product team in development of new mobile functionality which includes integration with eBusiness, technology, product, distribution and measurement
Contribute to development and implementation of complex, integrated marketing communication programs, including analyzing research/data inputs, determining and allocating resources required. Manage all elements through completion, measurement and post pilot analysis
Lead and/or direct others in managing required day-to-day tasks, including status report and timeline management, meeting coordination, legal and key stakeholder approvals, and maintaining centralized files for reference and compliance
Develop presentations, program overviews, recaps, and other materials for internal meetings and presentations; present work internally to Product Marketing leadership and other business partners
Integrate across Product Marketing teams and other departments, building relationships with internal and external business partners and resources
Develop and disseminate intelligence gathering on target audience and competitive products in the marketplace

Associate Marketing Manager Resume Examples & Samples

Assist the Associate Director with the day-to-day management of the property. This includes
4+ years of related marketing or business experience with an understanding of marketing fundamentals, including strategic development, creative evaluation, budget management, and digital advertising
Strong analytical skills and the ability to distill performance metrics data
Ability to prioritize and multi-task
Detail oriented self-starter
Outstanding verbal and written interpersonal skills
Knowledge of and interest in all sports, specifically College Football
A healthy appreciation of the role sports plays in popular culture
Is a passionate ESPN fan
BA or BS degree in a related field

Associate Marketing Manager, CE Resume Examples & Samples

1 to 3 years of relevant work experience in online marketing and/or site merchandising
Experience with HTML, XML, Photoshop and general office software
Relentless customer focus
Strong bias for action and ability to prioritize
Ability to use data and metrics to back up feature and customer segment recommendations

Associate Marketing Manager Resume Examples & Samples

Baseline understanding of advertising and media planning
Detail-oriented project management skills
Demonstrated experience using hard data and metrics to measure performance, determine improvements and innovations, and to support initiative/project development
Ability to take initiative and communicate effectively within a matrix environment
Exceptional writer, strong presentation skills, and creative thinker
Strong organizational skills including prioritizing, ability to work autonomously, and meet deadlines
Sound judgement and ability to successfully manage vendor/partner relationships
Solution oriented attitude and openness to constructive feedback
Efficient with Microsoft Office and Adobe Creative Suite
Fashion, Retail, and/or Media Marketing experience preferred

Associate Marketing Manager Resume Examples & Samples

2+ years of experience in digital marketing, merchandising, or similar role
Demonstrated experience using data and metrics to measure performance, determine improvements and innovations, and to support project requests from partner teams
Experience working with successful cross-functional teams, achieving goals on-time
Basic Excel skills
Proficiency with HTML and XML, plus the ability to learn our in-house analysis tools quickly
Experience with SEO/SEM is a plus
Outstanding writing, presentation and communication skills
Ability to influence multiple stakeholders and lead cross-functional projects across category or other departments

Associate Marketing Manager Resume Examples & Samples

Support the development, production, and delivery of advertising and promotional initiatives to maximize marketing effectiveness and that are aligned to the brand/portfolio strategy for assigned brand
Collaborate with cross-functional team, including Medical, Regulatory and Sales to support the development of effective sales/marketing materials, strategies and plans of action
Assist in the development of sales materials, including but not limited to sales aids, brochures, posters, sales presentations
Build and maintain relationships with key business partners and resources, including advertising agencies, strategy/product managers, Global team and cross functional teams
Collaborate with the advertising agency in the develop of sales/marketing materials to ensure that projects are on time and on budget
Assist in the effective implementation and roll out of marketing materials to the sales team during monthly meetings, sales meetings etc
Respond quickly to all field inquires
Support the marketing manager during the Business Planning process in the development and the implementation of the strategic marketing plans that are in alignment with the Global/Regional plans
Assist in the tracking of promotional spend on assigned brands and achievement of financial objectives for assigned brands
Assist in developing forecasts and track performance of brands and monitoring the environment – support market research initiatives including customer and competitive analyses, marketing scorecards, and dashboards
Assist and participate in meetings and trade shows
1-3 Years of experience in Sales and/or marketing in healthcare industry
Customer centric mentality
Excellent teamwork
Critical thinking & problem solving skills
Proficient in Microsoft Office and Outlook

Associate Marketing Manager Resume Examples & Samples

Executing the full lifecycle of marketing, including creative development, targeting segmentation, and performance analysis
Driving demand and growth to the business from multiple sources, including free and paid search, email marketing, affiliate marketing, social networking, mobile, and on-site placements
Creating and presenting high-quality documents and plans to senior leadership both inside and outside the company
2 to 5 years of proven marketing experience in a fast-moving business
Deep understanding of online and offline marketing channels
Expertise with customer segmentation, engagement marketing, targeting and database marketing methods
Demonstrated ability to achieve exceptional results with limited marketing budget
Excellent communication (verbal and written) and collaboration skills that enable you to earn trust at all levels
Ability to operate simultaneously and effectively in both tactical and strategic modes
A great deal of personal initiative, creativity, decisiveness and team spirit

Associate Marketing Manager Resume Examples & Samples

Creating and scheduling individual merchandising campaigns to the Amazon Instant Video homepages across website, living room devices and mobile devices, including regular new content launches and seasonal promotional campaigns
Optimizing in-app content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices
Working closely with engineering to test and roll out new features, and influence overall product roadmap
Partnering with our marketing and content acquisition teams to craft and execute promotional events and bespoke content launches
Identifying opportunities for content efficiency and automation and working cross-functionally to implement them
2+ years relevant work experience in roles requiring data analysis, process improvements, creative problem solving, and cross-functional collaboration
Demonstrated experience using data and metrics to measure performance and determine improvements
Knowledge of Excel
Ability to conceptualize and execute projects, with strong bias for action and ability to prioritize and meet deadlines
Understanding and use of web metrics and how to gauge
Ability to analyze data quantitatively and use customer research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of marketing programs

Associate Marketing Manager Resume Examples & Samples

Marketing websites/content
Product Brochures
Sample packages
Sales presentations
Catalog content
Event support (conferences, author events, symposiums, etc.)
Sales tools
Supporting efforts around the development of messaging/positioning
Be proactive, results-driven and detail-oriented, able to manage multiple priorities simultaneously and able to deliver results in a fast-paced environment
Be a collaborative team player
Be Confident and innovative
Have the ability to influence at all levels within the organization
Be a strategic forward thinker who puts the needs of the whole over their individual contribution
Eager to learn, ask questions, experiment, and challenge conventional thinking
Always acting with the highest level of ethics and integrity
Strong ELA or K-5 knowledge
Knowledge of the curriculum state adoption process

Associate Marketing Manager, Nuts & Seeds Resume Examples & Samples

Marketing Communication and Calendarization
Own and Update Nuts and Seeds Brands Activation and Digital calendars
Lead rollout of key documents (posting to My One Voice, Playbook, etc)
Own BP Process for all programs
Proactively partner with Shopper Marketing Teams, Sales, Innovation, Insights and Finance to drive the strategy and activation across channels
Proactively partner with RTG team on multipack options
Maintain effective agency/supplier relationships to ensure cost efficient, accurate, and timely completion of projects (ProPac, Dupuis, TMA, Schawk, etc.)
A minimum of 3 years prior Marketing experience (if undergrad degree only) OR entry level (if Advanced Marketing Degree)
Preferred: Prior experience working closely with agencies to create world class work and understand the development and execution of integrated marketing programs (e.g. packaging/ design development, consumer and customer promotions etc.)
Ability to work and thrive in ambiguous, less-structured environments (able to "jump in" and contribute even when facts are not yet 100% clear)
Excellent written and oral communication skill

Associate Marketing Manager Resume Examples & Samples

Working with studio partners and internal resources to procure, produce, schedule, QA, and launch each week a series of short teaser videos on Fire TV for new releases along with other supporting creative assets. Partnering with studios to procure the assets and direct internal creative agency to optimize the assets for the Fire TV experience. Scheduling the assets through our content management system and ensuring a flawless execution by QA’ing the assets in preview and production
Creating and scheduling individual merchandising campaigns to the Amazon Video homepages across website, living room devices and mobile devices, including regular new content launches and seasonal promotional campaigns
Experience in creative development and design

Associate Marketing Manager Resume Examples & Samples

Work closely with Amazon Studios and Prime Video's launch team to plan, execute, and report on marketing in support of content launches
Execute creative tests across the affiliates marketing program, coalescing learnings into best practices that can be applied broadly to affiliate partners and other Prime Video marketing channels
Audit placements with our top affiliates, both identifying new opportunities and pointing out when placements are off-brand for Prime Video
Liaise with Associates Business Development team to deliver custom creative and reporting to top partners as needed, and to ensure operational excellence for the program
2+ years of online marketing experience
Comfortable working in a fast-paced, collaborative team environment
Ability to think strategically and identify opportunities to optimize performance
Ability to use data to develop and measure marketing programs
Relentlessly high standards and strong attention to detail
Prior experience supporting affiliate programs
Prior experience balancing program performance with excellent customer experience

Associate Marketing Manager Resume Examples & Samples

Assists in the development, implementation and execution of strategic plans that optimize sales, market share and revenue growth for a brand or set of brands in the short and long term
To support consistent execution of product strategies with internal teams
To participate in the identification of insights using market research, competitive intelligence, and understanding of therapeutic areas
Demonstrates understanding of the financial goals and considerations that impact the organizations overall financial performance by managing their brand budgets
Integrates information from multiple sources to develop messages for target audiences by utilizing appropriate segmentation methodologies
Proposes optimal promotional mix for an individual brand determines the tasks involved in completing projects and identifies the resources needed
Keeps up-to-date on business practices and market trends that may impact the company's financial performance to allow development of a robust sales and product supply forecast
To have close liaison with the field force and listens directly to customers to gain an understanding of customers' needs and perceptions

Associate Marketing Manager Resume Examples & Samples

Design and execute customer research (brand naming, concepts, and pricing), and interpret results for brand partners and leadership
Build campaigns and execute traffic-driving efforts for our Private Label Apparel Brands across channels, including the Amazon app, Amazon.com, email, and external channels like social media. These campaigns will support strategic brand launch and marketing plans
Create content and optimize for our key marketing programs for maximum performance through A/B testing and data analysis
Drive demand from multiple sources, including email marketing, fashion influencer marketing, social media, mobile, and on-site manual merchandising. Report on all customer touch points and optimize continuously
Analyze customer behavior to identify and execute opportunities to improve the customer experience, such as search, content, and merchandising optimization
Work closely with marketing lead and internal agency team to create brand names, visual identities, style guides, and engaging, high-performing content
Leverage excellent editorial skills, HTML experience, keen design savvy, and detailed eye for data to develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs touching all areas of the business
Stay on the pulse of ESM learning and best practices, partnering with central Softlines merchandisers to socialize learning that can be incorporated into PL campaigns
3+ years of marketing experience in a fast-moving consumer-facing business
Strong understanding of online marketing ecosystem, specifically mobile, and understanding of all online marketing channels (e.g. Direct, Social Media, Display, Affiliate, E-Mail, Newsletter, SEM, SEO)
Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment

Associate Marketing Manager Resume Examples & Samples

Collaborate with outside vendors and internal product, sales and creative team members on various product marketing initiatives. This includes defining objectives and goals, developing product messaging, working with creative, and executing product launches and trainings
Cultivate various marketing content materials – including sales collateral (decks, one-sheets, brochures, trainings, etc.), website content, and blog content
Opportunity to help build and drive an ongoing competitive intelligence program
Develop structure for sharing competitive intelligence with sales and leadership
Create and manage marketing creative request tickets within Workfront, our work management system
Project manage the workflow with the various internal teams to develop the materials
Contribute to marketing updates to internal newsletters, intranet site and asset library
Be flexible and assist on a variety of other areas that are crucial to the success of the programs we develop
Product marketing or competitive intelligence experience
Content support experience in marketing tech domain is a plus
Strong proficiency in MS Office, especially PowerPoint and Excel
Eloqua, Workfront & Salesforce experience is a plus

Associate Marketing Manager Resume Examples & Samples

Drive the execution of Lipton's core campaign with lead entertainment partners and celebrity talent
Manage relationship with partners to successfully deliver on Lipton's key campaign objectives including custom integrations, national promotion, and creating brand experiences to build consumer engagement
Develop digital content leveraging celebrity talent to drive key brand messaging and consumer participation in national promotion
Collaborate with Field Directors and influence regional marketing plans to support Lipton's programming locally
Partner with PR and agency teams to build buzz-worthy activities that generate excitement around brand's programming
Lead grassroots sampling to support trial and event activations to drive brand relevancy with influencers and consumers
Lead Lipton's commercial planning and brand activation within the Foodservice channel
Collaborate with Foodservice leads to build custom Lipton programming with priority customers
Develop Foodservice branded merchandising and customer toolkits
Lead activation of Lipton events and experiential sampling at designated accounts
Support development of Lipton's long term innovation pipeline with Brand Development team
Partner with the Consumer Insights team to leverage consumer and market insights, custom research and syndicated data (i.e. IRI) to develop brand propositions
Collaborate with key cross-functional partners including Packaging team, Supply Chain, Finance, and Sales to ensure a viably marketable product
Successfully manage project milestones and shepherd key innovation projects through North American Beverage's (NAB) Stage Gate system
Bachelor's degree required; MBA strongly preferred with Marketing concentration
Minimum 3 years of experience in marketing, innovation, or strategy preferred with undergraduate degree or 1 year of experience in marketing, innovation, or strategy with graduate degree
Creative thinker and problem solver with a passion for brand strategy
Demonstrated ability to lead cross-functional teams and effectively influence a matrixed organization
Excellent multi-tasking, project management, and prioritization skills a must
Ability to translate data into actionable insights, strong analytical skills and passion for knowing the business cold
Strong personal presence and experience influencing internal and external partners. Demonstrated ability to develop and cultivate relationships
Passion for leading extended teams, and agency partners to think and operate differently to identify transformative activation plans

Associate Marketing Manager Resume Examples & Samples

Aid in developing seasonal brand marketing plan and identifying new opportunities for growth, efficiencies and cost saving measures focusing on shifting brand perception, driving new clients and increasing client retention
Manage print production projects to ensure that they are delivered on-time, at the right quality and within budget
Oversee all administrative aspects of production projects including PO orders and tracking,
Research and propose innovative and cost effective marketing/production solutions
Draft and publish Marketing Calendars detailing seasonal marketing campaigns. Present marketing plans and creative at Merchandising/Marketing meetings
Maintain excellent relationships with vendors and mall management to continually build strong partnerships and maximize value creation opportunities
Build and maintain strong partnerships with key internal and external stakeholders
Partner with CRM to plan, devise and implement all planned direct marketing and email blast campaigns
Collaborate with Merchant and Visual teams to ensure production and delivery of cohesive in- store marketing promotions (i.e. compare-at signage, promotional activity and product initiatives)
Plan, draft and update LOFT Center website content in conjunction with in-store promotions and new store budget
Collaborate with Center Marketing to capitalize on all mall events to drive traffic and increase sales, including but not limited to: center webpage, billboards, coupon books, tour bus operators, local radio, cable and publications
Develop and execute strategy for new store openings, promotional events and activities
Partner with Finance and ATC Direct Marketing to evaluate and publish results for all marketing initiatives. Make recommendations for changes in strategy based on results
Stay abreast of ATC and competitor marketing campaigns and initiatives

Associate Marketing Manager Resume Examples & Samples

Coordinating content creation using both internal and external resources
Creating and improving online digital strategies to attract the targeted audience and entice them to take action that connects them with our sales team
Working with key internal and external thought leaders and fostering their contribution to content creation
Working with customers to provide testimonials, white papers, and efficacy studies
Working with PR to cultivate relationships with key influencers and bloggers in the online community
Writing content and links/introductions to content for websites, social media posts, etc
Analyzing performance reports and analytics and work with the cross-departmental execution teams to continuously improve the KPIs for new customer acquisition, customer advocacy, and the opted-in community
Identifying and recommending process and tool improvements, and new technologies in marketing to increase awareness and drive traffic and leads
Help manage the promotional budget to maximize revenue by allocating spending and focusing strategy on the customers' preferred buying
Ensure the quality of the content is in line with company expectations
Collaborate with the Business-to-Business sales teams, Product, Customer Engagement, and other Marketing teams to design, implement, analyze and refine campaigns and strategies that service the needs of the customer
Collaborate across decentralized marketing teams to ensure execution success across all marketing tactics– SEM, email, direct mail, social, tele-lead generation, conferences, etc. – and sales channels
Minimum of two years' progressive direct experience in healthcare or healthcare IT focused digital marketing and/or content creation, preferably to the C-suite in the hospital Healthcare Practice market with nursing executive marketing strongly preferred
Expert in developing account-based and persona-based customer journeys that include engaging and relevant content to identify handraisers and capture/nurture leads for sales
Experience in social media platforms (Facebook, Twitter, LinkedIn, etc.) and use of viral marketing
Hands-on experience working directly in content management systems (CMS) and related technologies to implement online content a must. Adobe Experience Manager background preferred, previous experience with Marketo and Salesforce a plus
Healthcare IT / Technology blogger and article writer rolodex a plus
Excellent quantitative skills; strong career experience utilizing analytics and metrics for decision making and performance measurement, ROI calculation, and market penetration to measure effectiveness of projected marketing promotional activities
Understanding of, or experience in, product positioning and active selling through various sales channels
Collaborative team player with other stakeholders in organization - including editors, publishers, product managers and key management
Ability to travel frequently to conferences and to on-the-job customer site visits

Associate Marketing Manager Resume Examples & Samples

Develop annual portfolio of Marketing Co-operative Programs by conducting a series of strategy meetings with Marketing, Product Development and members of the executive leadership team
Create, develop, and execute all appropriate collateral needed to optimize sales efforts and manage supply and changing needs
Follow and apply brand guidelines as set by corporate office for all advertising campaigns
Reinforce Classic’s market position and leverage strong brand equity to add value to the company and all supplier/customer relationships
Ensure ad sourcing is correct and agents are inputting effectively
Participate in the local leadership team
Meet with vendors in-house and in-destination to present marketing programs and suitable options for their plan (travel may be required)
Work with vendors to ensure the agreement is finalized, and meets their needs in terms of budget, timing, and type of programs
Track vendor marketing budgets, spend, and participation throughout entire process
Minimum 5 years total marketing experience
Proven skills in marketing, data analysis and project management—especially co-op program
Excellent relationship-building and negotiating skills
Must be comfortable speaking and presenting to large groups
Demonstrated customer focus—both internal and external
Passion for best-in-class marketing, innovation and integrated communications
Demonstrated ability to work autonomously, handle details and manage a wide variety of projects simultaneously and under deadline
Excellent communications and interpersonal skills
Strong working knowledge of Word, PowerPoint, and Outlook
Advanced Excel required
Command of English language and grammar
A BA/BS or equivalent 4-year degree required
Experience with reporting databases a plus, especially Tableau or Business Objects (crystal)

Associate Marketing Manager Resume Examples & Samples

Defines and executes downstream product marketing strategy by creating and executing a business plan for assigned products to achieve divisional revenue goals within allocated budget
Develops product strategies and value propositions that create consumer engagement , loyalty, and brand equity
Provides advice and counsel to business leaders about strategic opportunities to grow brands and financial results
Monitors sales & marketing trends and makes recommendations for enhancing penetration & share growth
Cultivates key customer relationships, working productively with physicians and the field sales organization to gain market insight, improve clinical practice, implement programs, and drive product preference and market growth
Works strategically with sales force to create demand, enable sales, increase awareness and drive market share for assigned product responsibilities
Partners with finance and upstream marketing partners to monitor & manage pricing to achieve divisional revenue goals within allocated budget as well as bringing in products that meet the needs of customers
Partners with the convention team to set convention strategy and effectively leverage conferences within an integrated business plan created at the start of the year
Plans and conducts sales training for new sales employees on a quarterly basis
Will participate in the marketing training of others
May coach and develop marketing personnel
May evaluate the performance of 1 or more subordinate based on pre-established performance parameters

Associate Marketing Manager, Customer Contact Resume Examples & Samples

At the core, must have a strong desire to develop breakthrough marketing efforts that are truly unique, disruptive and surprising to customers
Self-starter, driven and resourceful is a must
Lives a digitally connected life; is an active participant in social media platforms, has a creative eye for social media content development (i.e., Instagram shots) can effectively discern between brand-right and off-brand content
2-4 years’ experience in brand marketing preferably in the retail, apparel, fashion, cosmetics industries or within an agency and/or online editorial
Avid Facebook, Instagram and/or Pinterest user

100

Associate Marketing Manager Resume Examples & Samples

Collaborate with Salesforce Marketing Cloud (SFMC) during integration with new tool to ensure all data points and capabilities are met; conduct smooth transition of push notifications from internal platform to SFMC, accounting for all possible risks to the database
Collaborate with internal mobile product and mobile technical teams to launch campaigns and to stay apprised of new features that are important to our fans
Report on push marketing efforts via automated internal systems; create benchmarks for push messaging as new campaigns are launched; communicate all test results and learnings to internal marketing, mobile, product, and data analysis teams
Spearhead efforts to increase mobile app installs via other channels (email, web placement in user experience, and potentially social marketing, etc.)
2-3 years of prior email, mobile, and CRM marketing experience required
Experience with building customer journeys with Salesforce Marketing Cloud highly preferred
Experience with generating and analyzing reports in both Google Analytics & Omniture highly preferred
Quantitative skills, including comfort with Excel, data validation, reporting, analysis, and visualization
Creative skills in designing compelling messages and concepts

101

Senior Associate Marketing Manager Resume Examples & Samples

Own the channel & brand marketing strategy for customer lifecycle engagement activities across an array of channels (traditional and digital)
Oversee creative development and brand governance for various projects
Work with marketing and business teams, along with CTC retail banners to ensure that CTFS is aligned with the overall strategic goals of the organization and is creating and developing the customer communication channels necessary to do so
Manage due diligence and approvals required to deliver projects including Compliance, Legal, Operations and Customer Service
Evaluate and recommend various channel opportunities to provide insight into the optimal execution for customer based marketing
Work with cross-functional teams to bring customer centric marketing opportunities to life in a measurable and efficient way
Use data and analytics to create tailored customer communications through multiple channels
Seek out emerging channel opportunities to communicate with customers in the most efficient and effective ways possible
4-6 years of marketing experience, with a digital/mobile/online emphasis
Ability to lead out and influence within and across departments and at various levels
Digital marketing experience including managing and executing online marketing programs or personalized campaigns (mobile, search and display, social, email, video)
Experience with traditional and digital marketing channels is essential
Experience with CRM tools and strategies
A passion for all things marketing and a strong understanding of the changing landscape of customer engagement
Ability to think and problem solve creatively to help solve business challenges
Demonstrated organizational and time management skills with the ability to prioritize effectively
Excellent interpersonal and communication skills, written and oral, to liaise with various stakeholders
Strong understanding of customer journeys/lifecycles
Ability to work on complex campaigns with a diverse team of people
Familiarity with web analytics software is an asset (Google Analytics)

102

Digital Associate Marketing Manager Resume Examples & Samples

Assist in the launch and maintenance of CTFS social channels as required
Play a key role in the development and execution of a strategic video marketing strategy
Maintain & update all CTFS social media properties post-launch
Create and maintain content calendars
Review user generated comments & posts in a quick & timely manner
Respond to comments, when appropriate to foster a positive community & add value to the user’s experience
Work with the contact centre to ensure that any customer service related issues are handled by the appropriate groups
Own strategic digital objectives as they relate to social media and content creation
Oversee digital creative and content development for various projects and campaigns that relate to social media and video-based marketing
Work with marketing and business teams, along with CTC retail banners to ensure that CTFS is aligned with the overall strategic goals of the organization and is creating and developing the social media channels and strategies necessary to do so
Collaborate with Marketing Operations, Business Stakeholders and Customer Service to ensure collaborative delivery of various digital campaigns
Manage due diligence and approvals required to deliver materials including Compliance, Legal, Operations and Customer Service
University graduate, degree in business or marketing preferred
3-5 years of business/marketing experience, with a social media/content emphasis
Online/mobile marketing experience including running online marketing programs or building online channels (mobile, search and display, website management/creation, email, ecommerce)
A passion for all things social/content/video and a strong understanding of the landscape
Experience with content creation/development is an asset (most notably video)
Solid experience in managing national or retail brands
Ability to work on complex campaigns with diverse teams of people
Ability to work independently as well as within a team
Marketing/Advertising/Design experience in the credit card industry is an asset
Familiarity with web analytics software is an asset

103

Associate Marketing Manager, Gbrs Resume Examples & Samples

Assist with the planning and implementation of marketing tactics, programs and projects required to support Manulife’s GBRS business goals
Lead small to medium-sized projects, from inception to launch; develop marketing plans for product and service initiatives
Work collaboratively with key stakeholders from Manulife’s Group Benefits and Retirement Solutions Marketing and Product teams, as well as communications and graphic design resources to effectively support and execute small to medium-sized project deliverables and initiatives
Develop and follow a project plan task list, ensuring successful delivery on all aspects of projects including the development of quality marketing collateral and, timely execution of each task

104

Associate Marketing Manager Resume Examples & Samples

Ability to strategize, recommend and integrate innovative and cutting-edge technology across various marketing and restaurant programs
Project management and thought partnership for various marketing programs that may include
Online ordering
Mobile apps
In-restaurant technology
Payment technology
Email and SMS program
SEO optimization
Potential for: Website, UGC initiatives, influencer programs, digital contests and Sweepstakes
Assistance in plotting out, managing, and optimizing ideal User Experiences online
QA and trouble shooting for complex website and mobile programs
Attention to detail in managing promotional and offer details
Ongoing maintenance and optimization of digital initiatives, ensuring overall health of online universe
Vendor management, including budget and scheduling tasks
Competitive audits, including identifies and inform team of industry and category best practices
Analytics support
Collaboration and cross-functional partnering for promotions, social media and paid digital efforts
Coordination and partnership with Legal teams on safe-guarding the brand in any new or existing digital efforts
Management of budget and billing
Ability and flexibility to shift priorities and responsibilities over time to other areas of marketing
Ideal candidate will have a positive, can-do attitude, with a proactive drive to bring projects to life with excellence and pride
Team player with the ability to collaborate and wear many “hats” as projects and priorities ebb and flow
Ability to move projects forward to completion, with independent problem solving and minimal oversight
Ability to multi-task and work in a fast-paced, results-oriented environment
Clear communicator, with proficiency in creating professional and polished documents and presentation materials
Strong desire to be part of and contribute to a close-knit, collaborative, and high-performing Marketing team
Passion for marketing and innovation, with special attention to competitive and industry news
Potential for oversight over Marketing Assistant
Role requires supervision of external vendors and agencies. The ideal candidate will be a leader who has demonstrated the ability to lead people and initiatives a successful completion
4-6 years experience in Marketing, Advertising, CRM, Interactive Media or related fields
Proven background in Marketing technology, digital, social, and CRM
Strong partnering and project management skills, with experience in supervising external vendors & agencies
Desired: Experience with supervising and coaching others
Must have: Strong PC or Mac skills including proficiency in Powerpoint, Keynote, Microsoft Office suite + experience with Google Analytics

105

Associate Marketing Manager Resume Examples & Samples

Develop a comprehensive, innovative go-to-market plan for assigned portfolio, leveraging programmatic and integrated tactics, with a strong emphasis on digital learning solutions
Create and deliver content for portfolio marketing campaigns
Work with Global Product Management team in developing product/channel portfolio positioning and messages, then ensure these are effectively communicated to target audiences
Work with Web team to ensure that portfolio is accurately reflected on our sites and that all required lead acquisition components are fully in place
Contribute to and edit product messaging (PMF) for products for assigned markets as well as check accuracy and request changes
Provide sales support to internal and external customers, including students, instructors, and learning consultants (sales team) in all channels
Write, coordinate, monitor, and maintain postings of sales tools and communication to CRM to ensure key titles and initiatives are accessible to all appropriate sales forces
Use market research to create deep intimacy with specialized market needs
Attend key discipline conferences and events tied to their areas of responsibility
Minimum of 2-3 years of Marketing experience
Actively involved in the social media space, with a proven understanding of how to use social media tools to effectively listen, communicate, and build relationships
Familiarity with SEO/SEM and digital demand generation strategies
Successful track record working on integrated marketing programs with multiple stakeholders
Strong interpersonal skills; ability to work well with other team members, customers, sales, etc
Self-starter with a sense of urgency

106

Associate Marketing Manager, Women & Kids Resume Examples & Samples

Develops materials and resources for kids programs as needed
Manage vendor relationships to ensure effective execution and timely delivery of program components
Creates and maintains timelines/action plan on assigned projects to ensure thoughtful, timely development. Prepares status reports ensuring adherence to timelines
Participate in program planning and project development in various departments as needed
Monitors project metrics to support achievement of deliverables
Develops written content for digital and print materials. Reviews promotional materials from customers and sponsors. Monitors editorial and Science approval processes of all content
Develop project presentations for project sponsors and internal stakeholders covering campaign strategy, direction, timing and metrics
Provide management of strategic alliance relationships. Create periodic reports ensuring that plans support the strategic goals
Represents AHA kids initiatives externally at conventions, trade shows and other settings as needed
Develops and maintains statistics and data, updated monthly, to be used for proposals, talking points, and development of marketing materials for various Kid's Market programs
Responsible for receiving, screening and routing external inquiries (emails and telephone calls) from the general public, medical/scientific volunteers, Affiliate and National Center staff
Manages web pages by developing strategies and tactics that enhance the overall program
Develops and maintains strong working relationships with Corporate Relations, Office of Science Operations, Technology and Customer Strategies, and Communications

107

Associate Marketing Manager Resume Examples & Samples

Collaborates closely with cross-functional teams to execute successful campaigns, ensuring accuracy, effectiveness and adherence to Sephora brand guidelines
Ensures alignment with campaign programming, inventory status and broader marketing initiatives
Owns cross shop activations within JCPenney including the monthly cross shop tool box and calendar and its contents. Is also responsible for publishing and sharing with key stakeholders on a regular basis
Manages marketing activations for Grand Opening and remodels of new Sephora inside JCPenney stores
Manages the marketing plan for Black Friday and partners with cross functional teams to ensure that the campaign is comprehensive
Creates briefs to kick-off projects for in store activations including direct mail, cross-shop and other touchpoints
The role will work closely with the art department, marketing team and merchant teams to ensure content is correct and programs are executed according to the marketing vision
Must possess strong business acumen and excellent communication skills (written and oral)
The right candidate can multi-task, is used to managing many moving parts and can work in a fast-paced, quickly changing environment
Problem solving skills and ability to navigate ambiguous situations is key
Individual must be self-motivated, highly organized and able to work effectively while meeting numerous deadlines
Strong ability to “forward think” projects and to communicate recommendations and new ideas to managers
3) Experience working with Excel and PowerPoint required
4) SKU management system experience a plus
5) Passionate about marketing and driving client engagement
6) Experience managing multiple resources to implement dynamic projects
7) Candidate must possess strong organizational and communication skills (oral and

108

Associate Marketing Manager Resume Examples & Samples

You hold a master’s degree in marketing and a couple of years of experience within marketing and communication/product development
You have a good business understanding and preferably experience with STEM and/or from the educational sector
You have strong skills in digital marketing, online branding and social media engagement
You know how to run small projects independently
You speak and write English effortlessly

109

Associate Marketing Manager Resume Examples & Samples

Assist the Marketing Manager to ensure that the new products are successfully managed within the Stage-Gate process. Initiate and submit for Management approval project justifications related to new product development for the assigned product lines. Prepare follow-up progress reports as required. Work closely with Engineering, Manufacturing and Marketing personnel to insure that schedules are maintained. Run cross functional project teams as required. Assist in the development of pro forma financials, in conjunction with Finance
Identify cost saving opportunities for assigned products, and manage value engineering projects as assigned
Manage the rationalization of SKU’s as assigned
Maintain continual surveillance and evaluation of competitors’ products, programs and strategies. Communicate these developments and recommended actions to appropriate management
Participate in the development and implementation of promotional and merchandising programs jointly with the Vice President(s) – Sales and Department Managers
An MBA from a reputable business school is required
S/he will be highly motivated, extremely organized and detail-oriented. Able to work in a fast paced environment. Experience with a deadline driven environment
Must possess basic PC skills necessary to manage MS Office products

110

Associate Marketing Manager Resume Examples & Samples

Help develop long-range strategic plans for assigned category, including category growth strategies (both organic and inorganic) and product portfolio roadmap. Help develop presentation to management
Lead business initiatives and product programs as assigned to help deliver business results for assigned category, monitor performance, recommend and implement course correction actions as needed. Build KPI’s, action plans, and associated measurement approaches to track performance
Lead Product Lifecycle Management of assigned categories
For assigned new product development projects, establish the strategy for product marketing and establish new product “go to market” plan with channel marketing. Collaborate with digital marketing, market research, business intelligence, trade shows, advertising, promotional, merchandising, public relations, and marketing communications to develop and execute plan. Provide ROI justification for product marketing programs
Design and implement voice of customer systems to understand customer and consumer feedback, and track continuous improvement metrics to fuel ideation, validation, and verification of product strategy. Interacts with customers and consumers as needed to understand opportunities and improvement areas
Define and present for approval the marketing requirements and business case justification for new product development scopes incorporating market dynamics, performance features, pricing, voice of customer, forecast and cross-functional team input where needed
Create and present product training programs internally and externally to key customers related to the assigned categories
Ensure that the assigned new product development projects are successfully managed and launched within the Stage-Gate process on time, on budget, and in scope in conjunction with the assigned Project Manager or as project manager. Present projects to management for stage-gate approvals and updates
Lead entire team and project or provide marketing representation to cross functional new product development teams as assigned. Utilize leadership skills to drive accountability
Provide product input for annual marketing strategies, budgets, and plans and overarching brand and channel strategies; approve product marketing components of plan
Maintain continual surveillance and evaluation of competitors’ products/programs, market and industry trends. Trends such as demand drivers, product, design, technology, and pricing. Develop data into business recommendations and strategies
Assist the Vice President of Marketing, Category Directors and other marketing department employees in developing and executing other key projects, as needed

111

Associate Marketing Manager Resume Examples & Samples

Manage all agency touch-points with respect to program briefing, concept development, and execution
Activate national and local media inclusive of music and sports properties
Own customer marketing relationships
Lead cross-functional teams to execute projects to successful completion
Collaborate with sales and marketing on communication tools (i.e. tool kits, Town Hall Share & Learn, and strategic planning needs)
A minimum of 5 years prior Brand Marketing experience (if Undergrad degree only) OR 2 years of prior Marketing experience (if Advanced degree)

112

Associate Marketing Manager, Digital Branding Resume Examples & Samples

Strategic development and program management of consumer facing digital brand campaigns (display, social, video, native, programmatic, etc)
Reporting against key performance metrics for paid & non-paid media with focus on analytics and optimization as well as leading vendor partners in the space
Manage agency partners across brands
Manage overall digital brand campaign site traffic impact, reporting, analysis and optimization
Manage the digital / social advertising budget and invoicing
Create & maintain an up-to-date social media content calendar
Draft and coordinate real time responses to consumers reaching out to our brands on Facebook, Twitter, Instagram and other branded channels
3+ years of experience in Marketing, with a strong background in digital media
Experience developing high-quality digital media campaigns that achieved measurable results
Experience in developing social and influencer campaigns
Proficiency in the use of Microsoft Office, as well as other digital and analytics platforms such as DoubleClick, Tableau, etc
Ability to manage and prioritize heavy work load and meet deadlines in a fast-paced environment. Workload may demand working extended hours as necessary
Experience planning and overseeing a multi-million dollar marketing budget
Strong business acumen, with the ability to work effectively with senior leaders and other key stakeholders throughout the organization
Experience managing advertising agencies and vendors, advertising agency experience a plus

113

Global Associate Marketing Manager Resume Examples & Samples

Define the consumer need and develop consumer insights and
Develop and build brand purpose and positioning
Develop renovation & innovation, that builds on the job and positioning
Ensure the brand plan development to maximize a longterm value creation
Develop content across all marketing touchpoints to deliver on the plan
Execute communication strategies and rewarding brand experience
Work in partnership with communication agencies and ensure all brand communication contributes to enhancing the brand
Work closely with 4 Regions to ensure communication deployment
Bachelor degree in Marketing / Advertising
Minimum 5 years of experience in Marketing
A FMCG background is highly desirable
Experience in Project Management
Previous experience in the development of above the line communication campaigns

114

Associate Marketing Manager Resume Examples & Samples

Assisting the Marketing Manager with the development and implementation of Demand generation strategy and programs for software and services in the Large and Medium Law Segment, including Email, Web (SEO/SEM/PPC), Events, Direct Mail, Advertising, and Social Media campaigns
Work with Product Marketing, Sales, Creative, Marcomm and teams to develop Content Marketing strategies to driving sales leads for software and services
Take the lead in getting sales and marketing campaigns produced, implemented, and developing ways of improving efficiency and effectiveness of campaigns
Closely collaborate with adjacent groups on product launches, branding, customer communications, events, sales and content
Develop and facilitate incentive programs to accommodate targeted campaigns or to aid field and inside sales staff in achieving goals
Assist in developing, implementing and analyzing field and inside sales programs including campaign management and the creation of associated direct-to-customer campaigns
Deliver appropriate communication of program launches, updates and results to Sales and Account Management and Large Law Firm Segment management
Effectively work across boundaries by partnering with corporate partners such as Sales & Account Management, Product Development, Creative Services, Marketing Analytics, Market Research, Contract Value Management and Finance
Develop sales tools, collateral and sales training
Track and analyze program results using qualitative and quantitative techniques
Four-year college degree in marketing, business or related field; MBA or JD preferred
Minimum 5 years marketing or strategic planning experience with progressive responsibilities and revenue accountability
Experience developing Demand Generation and Digital Marketing programs
B2B marketer with experience marketing to large organizations, a plus
Direct experience in the legal field or information industry a plus
Must possess the ability to think at a high level as well as analyze details when necessary
Must demonstrate the capability to deliver consistent messages and marketing themes to the organization to maximize the effectiveness of each area that touches customers
Ability to lead and influence marketing programs with sales channel
Must be a solutions- and action-oriented individual
Strong analytical and problem-solving skills
Some experience developing and executing strategic programs
Ability to work cross-functionally and manage/influence cross-organizational teams
Exceptional oral and written communication skills
PowerPoint &Excel experience required
Salesforce experience a plus

115

Associate Marketing Manager Resume Examples & Samples

Lead the short and long-term commercialization strategy for all Dannon brands within Foodservice channels
Partner closely with sales teams in the field and cross-functional teams (Marketing, Sales Strategy & Planning, Manufacturing, Supply Chain and Finance) to drive go-to-market strategy and plans for Foodservice customers
Lead the development of selling stories and marketing materials to translate our portfolio and commercial strategies for all Foodservice channels, enabling customer teams to sell
Bring new innovative products to market for Foodservice customers, leading customer targeting, sell story development, channel marketing strategy and customer execution
Manage branded product portfolio and assortment for Foodservice channels
Drive connection between internal Retail sales and marketing teams and Foodservice sales organization; work proactively to ensure Foodservice customer needs are incorporated in marketing and innovation plans
Manage Foodservice department budget to effectively allocate resources amongst priority projects across all channels
Work seamlessly with Foodservice agencies to create effective channel communications
Bachelor degree; MBA preferred
5+ years of CPG or Foodservice marketing and/or sales progressive experience
Excellent follow-through, planning and organizational skills
Ability to learn fast and operate in a dynamic environment
Proven leadership skills with an entrepreneurial & solution-focused mindset
Ability to travel 25% of the time
Strong Excel and Powerpoint skills

116

Associate Marketing Manager Resume Examples & Samples

BS / BA or equivalent
Previous traditional, digital, social media and event marketing experience
Experience developing and executing marketing programs including Public and Private offers to consumers and businesses
CCA or Field Experience preferred
Ability to work collaboratively with cross-functional teams and marketing agencies to grow annual sales
Demonstrated leadership and managerial ability
Demonstrated ability to interface effectively with executive leadership
Team oriented with ability to build relationships
Deliver high quality, professional work, characterized by a high degree of thoroughness, accuracy and solid thought content
Ability to work in a metrics focused organization
Strong verbal and written communication and presentation skills
Excellent interpersonal skills in order to work effectively with others
Results-oriented, highly motivated individual
Proficient with PowerPoint, Word, Excel

117

Associate Marketing Manager Resume Examples & Samples

Key Marketing contact for assigned Sales Channels and Partner Accounts
Interact and collaborate with merchants, partners, sales managers and cross-functional teams
Support key field business teams with business planning, promotional planning, in store fixtures, signage and top to top meetings
Participate in account business planning process to develop optimized plan which will drive the achievement of key objectives
Participate in customer meetings to drive marketing strategy, gain knowledge to use in strategic and tactical planning, and support the field sales teams
Create, execute and report on merchant specifc marketing plans to meet both InComm, merchant and partner finanacial goals
Gather and Assimilate Field and Internal Information
Provide recommendations to sales management and marketing management on marketing execution which drives the achievement of assigned goals
Develop presentations, sales aids, and promotional material
Create and develop promotional programs including: displays, POP, advertising, loyalty and awareness
Development of permanent in store displays, signage and recommendations to optimize shelf space
Plan, monitor and evaluate promotional execution with assigned customers
Development and Communication of Marketing Strategies and Tactics
Support Channel Vice President’s strategic planning for business unit
Disseminate competitive intelligence
0-2 years
Degrees, certifications required or special training
Undergarduate degree or equivalent exeperince
Additional requirements/qualifications (skills/knowledge required)
Marketing experience, as well as, sales and project management
Exceptional computer skills
Microsoft Office (Excel, PowerPoint, Word)
InComm Data Tools (IRIS, InQue)
Ability to quickly learn new technologies and tools
Exceptional organizational and planning skills with the ability to multi-task and prioritize
Manage for results
High degree of initiative and sense of urgency
Works efficiently
Commitment to quality
Strong analytical skills and ability to apply new concepts to daily activity
Team-work oriented
Builds relationships
Value others
This position is eligible for the Employee Referral Bonus Program #LI-GL1

118

Associate Marketing Manager, International Resume Examples & Samples

Business Leader: you are a leader of your business and will align the organization and our leaders to your thinking and recommendations. You will lead a variety of cross-functional teams for the business in order to deliver your strategies and short and long term goals
P&L Owner: you will play a meaningful role in the delivery of your brand’s P&L goals and the creation and delivery of the financials of your initiatives
Integrator: You will integrate the activities of numerous internal and external partners (business functions, agencies) in the creation and delivery of your business and marketing plans

119

Associate Marketing Manager Resume Examples & Samples

Drive SME region top-line growth and implement new product launches across all SME markets. The incumbent works with country leaders in defining pre- and post-launch tactics and activities. Lead the segment-specific planning of strategies and tactics for the yearly operating plan cycle and the annual strategic plan. Prepare and present the strategic and operating plan to senior management at the annual operating and strategic plan meetings
In close collaboration with the regional marketing to develop, implement and review effective and profitable regional 3-5 year portfolio and market tier strategies for SME. Drive regional and country specific product life cycle management and strategic brand rationalization, monitor market feedback for product improvement and conversion to new products
Closely interact with markets by regular field visits supporting local sales and distributor teams in driving top-line growth, build and strengthen customer relationships and work with local sales leaders in developing marketing campaigns and programs
Proactively work closely with the regional marketing for product developments addressing the met and unmet needs in the SME region. Work closely with regional marketing and country leaders on effectively conducting surgeon panel meetings and drive timely follow-ups ensuring SME needs are considered in new product developments
Work with Field Marketing Manager to deliver effective product and clinical training trainings to sales and distributor teams to develop a professional and knowledgeable salesforce
Strategically and result orientated but ability to balance tactical work with strategic thinking and mindset
Strong regionally oriented conviction and strong ability to develop, write and present effective business and marketing plans, coordinated and closely aligned with overall marketing organization and global counterparts
Solid understanding of market needs, market trends, competitive forces, and new technologies
Experienced in optimizing promotional activities and multi-channel promotions
Proven track record in managing a larger product portfolio and effective product life cycle management
Demonstrated to develop and set product strategy for top-line growth with well-articulated strategic objectives
Experienced in conducting customer segmentation and targeting approaches
References for establishing and maintaining positive rapports with country management and regional marketing team
Track record in effectively running sales and selling trainings and workshops for sales and/or distributor teams
Ability to adapt to rapidly changing priorities, and sustain a high level of energy and concentration in a fast-paced, results-oriented environment and willingness to work flexible hours
Outstanding interpersonal skills and ability to motivate and engage counterparts and realign diverting opinions and needs
Excellent oral and written English communication skills
Experienced in cross-cultural and matrix environments
Bachelor or Master’s degree in Business Administration with emphasis in Marketing preferred
Good understanding of the medical device (preferably orthopedics) market environment through customer contact, literature, seminars and other educational programs
Minimum of 6-8 years’ work experience in orthopaedic product management and marketing with at least 3-4 years’ experience in Regional Marketing required for full manager position

120

Associate Marketing Manager Resume Examples & Samples

Develop solid mid-long growth strategy including product portfolio plan and channel strategy to grow sustainably in a profitable way
Develop yearly budget plan and execution plan to achieve sales target & OPINC target
Develop new product launch strategy with setting relevant KPI and execute in collaboration with sales and functions
Develop marketing 4P strategy and support sales execution Reinforce Stryker branding and reinforce engagement with KOL

121

Associate Marketing Manager Resume Examples & Samples

Lead the strategy and planning, creative development and execution of national integrated marketing communications targeted at a growing African-American consumer segment, which includes TV, radio, digital advertising, social media, sponsorships and website development
Manage a large cross-functional team, including outside agencies and internal Media, UX/Design, Regional Marketing, Corporate Relations and Legal/Compliance teams
Confidently direct marketing/advertising agency partners, providing clear, strategic direction and nurturing creative ideas from concept to execution
Gain internal buy in from key stakeholders throughout the organization to launch programs on time and within budget parameters
Collaborate and communicate with Allstate regional marketing teams and Allstate Agency Owners for key programs
Manage program budgets and provide monthly and quarterly budget forecasts to finance team
May manage one direct report
A passion for marketing, a strong interest in multi-cultural marketing and communications, specifically the growing African-American consumer segment, a desire to work in a fast-paced, deadline driven environment, as well as creativity, curiosity and a willingness to learn from others
Advanced strategic and analytic skills
Knowledge and experience in advertising production and social media management a plus
6+ years of relevant professional experience, including experience in marketing, communications or other related field
Advertising/Marketing Agency experience, financial services and/or insurance industry experience are strongly preferred, but not required
Bachelor’s degree required; Master’s degree/MBA preferred

122

Associate Marketing Manager Resume Examples & Samples

Work closely with online merchandising teams to develop a deep understanding of seasonal assortment
Work closely with consumer insights to develop an understanding of our global/ regional customers- what they want/ need from our brand
Translate product stories into global consumer facing marketing messages that address customer wants and needs; build off of historical successes; innovate and stay ahead of the competition; tie back to business objectives and have a global point of view on regional differences and similarities
Partner with the global marketing team to bring global branding stories to life and to build on them for the online channel
Write pre-season marketing strategies with input from regional online marketing teams
Partner with creative and merchandising to bring stories to life through compelling concepts and outfitting/ photography
Provide guidance and assistance to regional marketing teams for global messaging execution
Manage hindsighting and analytics of global messaging
4+ years of relevant experience
Passion for retail, fashion and the Gap brand
Ability to translate fashion trends and products into relevant marketing stories for the Gap customer
Background in project or account management
Experience working with creative teams preferred
Strong people management skills. Ability to inspire and rally teams around an idea
Ability to build and manage effective cross functional relationships
Outstanding organizational skills and project management experience
Ability to effectively organize and share information
Proficiency in Microsoft Office (excel, power point)
Ability to communicate persuasively and present effectively in a variety of presentation settings (one-on-one, small and large groups, with peers and management)
Political savvy

123

Associate Marketing Manager, Affinity Resume Examples & Samples

Responsible for a variety of Affinity/Consumer marketing programs, working with 3rd party Partners to drive bookings and revenue
BA/BS in Sales/Marketing or business related field
2 - 4 years of related work experience in performing digital marketing, content marketing, social media, or copywriting is required
Background in consumer marketing and/or Partnership Marketing with focus on client acquisition and building site traffic
Experience with web analytics platforms, especially Google Analytics
Working knowledge of Google AdWords, Yahoo/Bing, and Google Analytics
Experience working with outside agencies
Self-starter with demonstrated ability to achieve stretch goals in a fast-paced startup environment
Analytical, metrics driven and takes initiative, self-starter attitude
Excellent verbal and written communication skills required
Strong command of Power Point and Excel required
Must be results driven, enjoy problem solving and passionate about being challenged
Excellent organizational skills and ability to meet deadlines
Former experience with timeshare, hotel or hospitality companies a plus

124

Associate Marketing Manager Resume Examples & Samples

Excellent computer skills especially Microsoft Word, Excel, PowerPoint and Outlook
Strong knowledge of Marketo or HubSpot (marketing automation platforms)
Knowledge of SFDC an asset

125

Senior Associate Marketing Manager Resume Examples & Samples

2-4 years of experience in similar roles or responsibilities
Experience running marketing programs, digital and in-person events
Knowledgeable about cloud computing and software-as-a-service
Clear understanding of partner and customer audiences. Marketing with partners a plus
Managing relationship with vendors and partners
Flexible, self-starter, independent, innovative, creative, fun, and comfortable with risk-taking and constant change
Methodical and organized; able to manage multiple projects and priorities concurrently while prioritizing and planning effectively
High energy, enthusiasm, and passion for building valuable resource collections, successful communities, and effective programs
Experience in using various webinar tools, such as GoToWebinar, WebEx, YouTube and video editing tools

126

Associate Marketing Manager Resume Examples & Samples

Assists in development and implementation of marketing and communication projects in support of the region’s key strategic initiatives and business goals
Cultivates collaborative relationships with internal and external resources to support activities
Establishes good working relationships with internal teams within the business and other marketing partners across the region
Assist in development and distribution of content to various internal media outlets (e.g. Echonet, Sharepoint, etc.)
Distribute pre‐approved communications from management, HR, and/or Marketing through appropriate channel (s)
Support the communications of Territory‐wide programs to which the department contributes, including CSR and Innovation
Deal wins/Landmark transactions
Coordinate internal initiatives to foster employee engagement
Advise and organize internal events: town halls, senior meet/greet, lunch-n-learn, Jr. Drinks, New Joiners meet/greet, Offsites
Define, distribute and gather post‐initiative feedback
Maintain editorial calendar for proprietary external communications channels
Working with Central Marketing team members to identify deadlines for deliverables
Working closely with Head of Marketing & Communications NA and other stakeholders to ensure content is provided accurately and approvals are timely
Coordinate the placement of key messages across channels
Must be able to write and/or modify content, e.g. headlines, captions and/or story summaries , to support the articulation of messaging
Maintain catalogue of pre‐approved key messages, in consultation with Head of Marketing & Communications and Media Relations
In consultation with Head of Marketing & Communications, coordinate collateral updates including country cards, brochures, slip‐sheets, presentations, etc. where there is a need for region-specific modifications
Perform and support additional projects at manager’s request, ad hoc
May be required to travel in support of marketing initiatives (up to 30%)
Not Applicable

127

Associate Marketing Manager Resume Examples & Samples

At least two years' hard lines retail management experience that includes P&L, staff supervision, shrink control and payroll
A valid driver's license for the travel you'll be doing
Minimum of a high school diploma/GED ( a bachelor's degree in a business, agriculture or related field is desirable)
Proven communication and leadership skills
Ability to relocate within your district if necessary
Perform and execute principle responsibilities
Process information / merchandise through system and POS Register system
Communicate effectively with team members and customers
Read, write, and count to accurately complete all documentation
Freely access all areas of the store including selling floor, side lot, stock area and register area
Operate and use all equipment necessary to run a store such as a dolly, hand-truck, forklift, computer and cash register
Squat, bend, stoop and climb ladders
Move and transfer merchandise generally weighing 0 -- 50 pounds throughout the store
Work varied hours, days, night and weekends as business dictates, plus six days a week during peak seasons in the spring and fall
Work a minimum of 52 hours per week
Stand and walk for long periods of time often up to four hours straight without a break
Travel to other store locations and to company functions

128

Regional Associate Marketing Manager Resume Examples & Samples

Lead and develop a team of marketing and customer experience consultants
Initiate and implement strategies using segmentation, targeting, quantitative and qualitative campaign analysis
Participate in cross-functional/cross-company teams for program development and execution
Establish metrics and track program results. Utilize these results for improved program decision making and support of consultation recommendations
Provide in-depth expertise for design and implementation of complex projects/processes, including communication plan and resource negotiation
Work with high level of independent decision-making
Be accountable for project results
Influence, negotiate and persuade team members to support team goals and initiatives
Manage, develop and direct staff and/or project teams and vendors
Lead teams beyond immediate reporting relationships
Be accountable for budgeting and forecasting of marketing programs
Field travel (up to 25% at times throughout year)
Advanced presentation development and delivery skills
Advanced team leadership and development skills
Advanced negotiation and interpersonal skills
Intermediate strategic and analytic skills
Intermediate experience in vendor management
Proven ability to collaborate across boundaries
Intermediate experience using Microsoft Suite
5+years of Marketing experience or related industry experience
Bachelor’s degree required; Marketing concentration preferred; MBA a plus

129

Associate Marketing Manager Internship Summer of Resume Examples & Samples

Deliver key results in sales through effective sales planning, including
Developing an annual integrated sales plan for Burt's Bees business
Drives Customer Business Planning Process
Leading with Go-to-Market plans for new product launches/ re-launches
Developing the selling tools/materials necessary to deliver the plan
Communicating sales inputs as needed into S&OP process
Developing and managing select business-building projects
Lead the Sales in
Managing business reviews, including analysis, strategies and action plans to address issues and key opportunities
Identifying, implementing, and tracking key account metrics
Operate as the lead point of contact for any and all matters specific to customer needs and concerns
Build and maintain strong, long-lasting customer relationships with key customer stakeholders and executive sponsors
Identifying and pursuing opportunities that will improve product awareness, shelf presentation, and at point-of-sale
Demand forecasting
Responsible for cross-functionally developing and executing the in-store marketing plan including
Customer or channel requirements for POS materials and display concepts
Partnering with Brand Manager to create merchandising tools to improve shelf presence
Coordinating directions on promotions with the Brand Manager and Sales Director, customers and agencies to ensure timely and effective execution of initiatives
Partnering with customers on plans and follows up on execution
Responsible for managing various aspects of sales administration
Responsible for trade funds management, investment allocation by customer and associated tracking or reporting
Responsible for providing sales materials and compliance: specs, price lists, SOX, regulatory documentation, and other documentation
Sets priorities and provides the tools for merchandisers/ Beauty Advisers to deliver objectives
Trains merchandising/BA team in sales capabilities
Allocates and tracks deployment and depletion of POS materials and promotions
Partners with Brand Manager to create initiative platforms and coordinating promotion activation
Minimum 5+ years of CPG experience, preferably from personal care/health & beauty
Internal plan development and external sales management experience
Key Account management experience specifically with department store and Health & Beauty retailers such as Sephora, Watsons and Boots
Strong distributor management experience
Strong verbal and written English
Experience developing business plans
Strong project management skills; attention to detail
Trade Marketing or Marketing experience is a plus
Regional work experience in Southeast Asia leading a multi-cultural environment
Leadership & Influence
Develops and articulates strategy and vision
Strategic Skills
Ability to execute with excellence
Proactive, self-motivated and happy to act on own initiative
Questioning nature, commitment to continuous improvement
Excellent ability to multi-task and set priorities
Operational Skills
Highly skilled in planning, prioritizing, organizing and managing work processes
Team player and can build collaborative relationships
Excellent communication skills. Excellent written and oral communication skills -- capable of explaining complex subjects simply and clearly. Informs others sufficiently
Ability to absorb input from multiple influences and translate into effective and actionable sales initiatives
Exhibits strong managerial courage and able to stand alone. Can deal with and resolve conflicts
Focuses on customer, strong but balanced negotiator
Inspires and builds trust, demonstrates integrity and strong work ethics
A likeable personality who can positively influence others within the organization

130

Associate Marketing Manager Resume Examples & Samples

30% Execute Marketing Strategy and Plans
Bachelor's degree or higher in marketing, management or business related discipline
5+ years business experience
Must be results oriented, innovative and creative
Master's/MBA or higher
Knowledge of retail and protein ingredients channel marketing
Experience in developing Marketing plans and brand management

131

Associate Marketing Manager Resume Examples & Samples

Execution and set up of all push and in app note campaigns
A/B test set-up and test design in collaboration with analytics team
Develop and run weekly and ad-hoc reports on the impact of push strategies
Reporting to derive insights and implement best practices for the business
2-3 years minimum of experience in CRM, ad ops, or push notifications
Expert level in Excel
Basic level experience in SQL
Strong analytics and data visualization skills (comfortable creating reports and dashboards)
Detail-oriented: You can see the big picture, but also love digging into details to identify trends or causes
Excellent communication skills: You are able to translate complex data into consumable and actionable insights
Experience with A/B testing and test design a plus
Experience in app data tools (e.g. MixPanel, Appboy)
Experience in BI tools (e.g. Tableau, MicroStrategy, Cognos)

132

Associate Marketing Manager Resume Examples & Samples

Lead the planning, creative development and implementation of integrated marketing communications for Allstate’s powersports marketing. Support various programs and strategies, offering solutions and recommendations to manager, other contributing team members and business partners
Serve as the powersports SME in Product Marketing. Develop a deep understand of the on-road (motorcycle & autocycle), off-road (ATV, Snowmobile, Side x Side, etc.) and boat industries
Demonstrate expertise for contributing to development and implementation of complex integrated marketing communication programs, including analyzing research/data inputs, contributing to developing marketing strategy and marketing communication plan, and determining and allocating resources required. Manage all elements through completion, measurement and post program analysis
Develop presentations, program overviews, recaps, and other materials for internal meetings and presentations; present work internally to marketing leadership and other business partners
Integrate across marketing teams and other departments, building relationships with internal and external business partners and resources
Influence, negotiate and persuade team members to support business goals and initiatives; initiate ideas and manage actions plans on cross-functional teams
Possesses strong attention-to-detail, advanced communication skills, advanced copyediting and ability to judge creative and provide constructive and clear direction and feedback to both internal and external partners
Advanced organization, project/program/time management skills and attention to detail
Intermediate strategic and analytical skills
Demonstrated experience managing the creative production process
5+ years of Marketing experience, preferably including Advertising/Marketing Agency experience and/or in a role managing marketing agencies
Experience in the powersports industry preferred
MBA/Master of Communications or related field preferred

133

Associate Marketing Manager, Mako Knee Brand Resume Examples & Samples

Support the Team in their work to develop, recommend, and execute strategic plans relating to marketing strategy and as they act as internal marketing resource to the product teams to support existing and new product marketing programs within the unit
Learn the responsibilities and duties of an Associate Marketing Manager through working in teams and one-on-one environments
Support team to develop brand and/or marketing strategies
Develop relationships with consulting surgeons and field sales management/sales representatives
Assist the product teams with the development of new and existing product programs
Support supervisor and co-workers to evaluate market trends to determine existing segment penetration or new segment opportunities and strategies relevant to assigned brands
Participate in creating a strategic marketing plan

134

Associate Marketing Manager Resume Examples & Samples

Achieve the budgeted sales and take-rate objectives of branded car audio products offered as an integrated part of the car
Adaption, implementation and management of “dealer marketing toolbox content” into the assigned markets
Comparison and evaluation of agency services and suppliers in terms of service quality and financial aspects
Management and steering of field activation agencies and suppliers for realizing marketing and sales programs
Continuous monitoring of our marketing & sales programs to drive their enhancement
Continuous status reporting
Develop and implement best practices to support the Sales & Marketing organization
Promote and demonstrate the Harman brands and products on trainings and events
Ensure / support that relevant National Sales Organizations (NSOs) equip an increased amount of cars with Harman technology and products
Building up and maintaining strong relationships to key contact people at the NSO’s ensuring swift implementation of our sales & marketing tools
Use OEM specific tools that are integrated in the regional training activities such as launch trainings, classroom sessions or web based training material

135

Associate Marketing Manager Resume Examples & Samples

Flawless development and execution of Innovation and Marketing initiatives for Aramark; successfully leading them to execute projects on time, within budget and solid ROI
In partnership with Workplace Marketing Director, translate annual AOP roll-out opportunities into tangible, account specific marketing action plans. Plans should support PepsiCo Big Bets and complement customer missions
Recommend business advancement opportunities through in-depth understanding of consumer insights, trends, need states and implications to Aramark
Own marketing execution - Generate impactful marketing programs and consumer engagement opportunities that have scale, are repeatable, & improve efficiency and effectiveness in market
Own insights activation
Identify national media, music properties, sports sponsorship, and social media wherever possible to elevate engagement
Own Bi-Weekly Customer and Sales team updates - project status, program modifications, budget tracking, and other timely information to facilitate effective decision making
Own the creation and agency briefing process to deliver account-specific or Workplace promotions that drive consumer excitement and incent purchase
Monitor program performance/ROI and share with Brand, Brand Integration and Sales for assessing future opportunities
Own Activation with Reset Brands- Hydration & Tea's for Workplace translating opportunities and advocating with Brand and Brand Integration on behalf of Workplace
Work w/Marketing Director to develop and communicate Culinary Strategy across WP Marketing
Own Monthly updates to WP Tracking Calendar & Scorecards
Minimum Qualification: Undergraduate Degree; Preferred: MBA with a concentration in Business, Marketing or Finance
Minimum of 4 - 5 years prior Marketing, Sales, or Management experience
Customer management/Account management with CPG or previously worked for a large c-store, retailer or restaurant customer is preferred
Prior experience managing creative agencies and/or vendors
Understanding of Digital and Social Media a plus
General understanding of PepsiCo's bottling and distributor network and go to market process
Comfortable with making presentations both internal and external
Collaborator and able to inspire others to think differently
Able to analyze sales data and other insights to solve problems and grow the business
Highly motivated, independent individual with excellent communication, follow-up, interpersonal, negotiation, and influencing skills
Strong Project Management skills

136

Associate Marketing Manager Resume Examples & Samples

Lead the planning, creative development and implementation of integrated marketing communications to support various programs and strategies, offering solutions and recommendations to manager, other contributing team members and business partners
Develop presentations, program overviews, recaps, and other materials for internal meetings and presentations; present work internally to Consumer Marketing leadership and other business partners
Integrate across Consumer Marketing teams and other departments, building relationships with internal and external business partners and resources
Manage, develop and direct staff, interns and marketing/advertising agency partners

137

Associate Marketing Manager Resume Examples & Samples

Assists the development of marketing business plans, promotional recaps and creative briefs. Supports the development of presentations for senior leadership. Prepares written communication materials such as creative & project briefs, workbook content, meeting recaps and project recommendations. Supports the development of cross-functional meeting agendas and distributes meeting minutes. May manage key internal communication vehicles (such as Share Point)
Conducts and analyzes qualitative and quantitative research to develop key findings and recommended actions. Develops and manages tracking system for competitive information and provides analysis on projected impact. Analyzes the relationship between products and customer experience and trends, and identifies opportunities
Manages project timelines to deliver products and programs. Works with cross-functional partners to ensure the best available costs, terms and quality. Fosters cross-functional relationships with multiple business units, partners and customers
Supports the management of assigned marketing budget for key promotions and projects
Creates and implements tools to drive consistent brand experience across channels, markets and product lines
May lead development of projects, programs and promotions. Creates and presents the business case for new programs or initiatives to support growth strategies and brand development through analysis of key issues. Analyzes pre and post business performance against plan
May manage cross-functional teams in support of marketing activities. Ensures issues are resolved in a timely manner. Coordinates with other departments to ensure marketing and communication initiatives are aligned with the global brand strategic direction
Serves as primary day-to-day contact with agency project manager for assigned projects
Develops and manages vendor agreements and vendor relations, as needed
Functional brand and promotional marketing expertise: Knowledge of direct or indirect retail, CPG and brand marketing. Progressive experience in marketing program development/planning and implementation. Communications planning and brand management
Strong communicator: Ability to communicate clearly and concisely, both orally and in writing. Ability to confidently present objectives and desired outcomes to leadership and cross functional teams. Consistently uses communications and presentation skills to influence outcomes. Ability to influence others without authority to get things done in a timely fashion
Problem solving and creative thinking: Ability to think creatively. Ability to problem-solve and drive towards resolution. Ability to evaluate creative and marketing programs against strategy
Analytical skills: Solid analytical and measurement/tracking skills. Conduct analysis and present data and findings clearly, concisely and accurately
Project and process management skills: Ability to manage time and budget effectively, including balancing multiple priorities to meet deadlines. Ability to identify or implement systems and process improvements
Cross-functional collaboration and leadership: Ability to work both independently and as part of a team. Experience leading and/or facilitating cross-functional or organizational groups. Ability to build a level of trust and respect amongst peer group, and recognizes the importance of solid relationships
Change management: Ability to work in a changing environment

138

Associate Marketing Manager Resume Examples & Samples

Assist in marketing asset creation including brief writing, kickoff, and creative review for both adult and kids divisions
Create inspiring and strategic marketing briefs that lead with a customer first mindset and a clear point of view. Ability to translate product stories into compelling marketing messages
Own all email and site executional tasks, including QA, email proofing and approvals, and site tracking ensuring flawless execution
Own promotional code setup and QA
Own promotional event tracking and share out in addition to digital marketing coordination
Run weekly marketing reporting and adhoc marketing reporting requests
Own email and promotion reporting tracker
Contribute to monthly and seasonal hindsight reporting and analysis
Own special projects
Effectively collaborate across several functions including, but not limited to, buyers, creative, production, digital marketing, web content developers and external partners to move marketing projects forward
Track competition
Contribute new promotional, site and email ideas
1-3+ years of experience
Strong excel and analytical skills, ability to glean insights and tell a story from the data
Organized with high attention to detail and process
Strategic thinking and customer focused mindset
Self-starter with drive for innovation and strong sense of creativity
Positive attitude with ability to thrive in a fast paced environment, deal with ambiguity, and prioritize multiple projects
Omniture experience a plus

139

Associate Marketing Manager Resume Examples & Samples

Accountabilities
Support US and LATAM marketing campaign development and execution to drive brand awareness and demand for the Professional product portfolio
Execute marketing initiatives to drive awareness and demand in both consumer and trade channels in a manner that reinforces the Dyson brand
Assist in target segmentation and understanding the best channels to reach largest audience
Assist Marketing Manager in targeted seeding and sponsorship opportunities and development of thought leadership/case study activities (incl. video case studies, installation photography, etc.)
Act as lead in the organization, development and execution of 75+ annual national, regional & partner trade events
Work with Marketing team, Field Sales managers and partners to identify and manage trade show opportunities for Dyson Professional
Compile and own structured annual trade show calendar that supports US campaign initiatives in field among target sectors and audiences
Complete and submit required paperwork and order forms to secure show attendance and required booth support (i.e. electric, WiFi, carpet, etc.), liaising with legal department as required
Promote trade show attendance via pre & post show email marketing communications and social media support, liaising with communications team as needed
Manage full relationship with 3rd party vendors to execute annual trade show booth plans
Oversee all logistics and related operations for the successful delivery of trade events
Ensure that all packing cases, supporting materials and trade exhibits are shipped in an accurate and timely fashion in advance of each event
Where required, attend events to oversee set-up, build and/or breakdown
Control and reconcile all expenses and costs relating to the event against budget as the single largest annual BBI activity spend
Create event briefing document so all involved with an event are aware of activities well in advance
Develop an inventory of trade show assets which can be used for future events
Appropriately manage, upload and archive branded, marketing and product assets for Field Team and Distribution partners
Act as owner of US and LATAM marketing assets, including: printed collateral, direct mail pieces, co-branded partner assets, marketing guidelines and digital assets
Be principal liaison between Field Sales team and Marketing team, handling requests for collateral and supporting materials, ensuring stock levels are correct and reordering as appropriate
Ensure all marketing collateral are up to date, appropriately localized and accessible to the field team via Salesforce.com and Archway systems management
Develop and drive production of sales demo unit initiatives
Lead the execution of distributor readiness marketing and campaign initiatives via POS kits
Own 3rd party vendor relationships to execute associated asset development, delivery, etc
Act as the primary conduit in managing US and Group Graphics team relationships for all branded and marketing project needs
Be lead for all team marketing briefs that are active projects supporting the execution of sales and marketing activities
Work with Marketing Team members in executing necessary campaign, digital and/or print advertising creative briefs, development and resizing needs
Track campaign completion from initial brief, kick-off meeting and final completion to ensure business timelines are met in a timely manner to exclude delays
Fulfil other duties as required
Support and drive functional team events and conferences tasks as needed
Special projects as directed by manager
Work in executing brand building initiatives and budget reconciliation process
Fix things that you can see need fixing
2-4 years of relevant marketing experience

140

Associate Marketing Manager Resume Examples & Samples

Lead the strategic planning, creative development and implementation of marketing plans to support new product innovation strategies, offering solutions and recommendations to manager, other contributing team members and business partners
Integrate and lead across marketing teams and other departments, building relationships with internal and external business partners and resources
Work with strong level of independence on new, unfamiliar and changing innovation projects
Comfort and experience working in an ambiguous environment and synthesizes data and research to make go-to-market strategy decisions
Capacity to manage multiple projects simultaneously, experience with a deadline driving environment and comfort and experience with the new product development process
Demonstrated experience with advertising production and social media management a plus

141

Associate Marketing Manager Resume Examples & Samples

Collaborate with outside vendors and internal product, sales and creative team members on various marketing communication and event initiatives. This includes defining objectives and goals, evaluating partners, developing messaging and creative, and executing programs according to timelines and budgets
Cultivate various marketing content materials – including sales collateral (decks, one-sheets, brochures, etc.), email promotions, website content, blog content and thought leadership materials (whitepapers, case studies, etc.)
Project Manage the workflow with the various internal teams to develop the materials
Assist in lead generation strategy development including positioning statements, new idea generation, partner outreach and sales
Support execution and maintenance of email campaigns including planning, development and deployment
Maintain reliable tracking and reporting on quantitative and qualitative marketing program results
Work with our Salesforce.com Administrators and Sales team to maintain accurate details of our contacts information which in turn will deliver effective campaign targeting and reporting
Assist in the Management of the Master Marketing Calendar – campaigns, events, email, product rollouts, etc
Create and manage marketing creative request tickets within Jira, our corporate intranet ticketing system
Contribute to marketing updates to the intranet site and asset library
Marketing communications and event support experience
Eloqua & Salesforce experience is a plus

142

Associate Marketing Manager Mega Resume Examples & Samples

Minimum 4 years (2 years with MBA) experience in consumer or brand marketing
Thorough understanding of standard marketing techniques
Demonstrated leadership ability, strong analytical and strategic thinking skills
Excellent written/verbal, time management and quantitative/analytical skills required
Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers
Ability to travel up to 30% of the time (3 weeks initial training/onboarding in Montreal, Canada when hired, plus one week out of the month approx. 6 times per year ongoing)
Exceptional communication and presentation skills are a must-have for this role!
Proven ability to drive change and results through influential leadership skills
Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
Proven ability to effectively manage multiple projects in a dynamic environment
Demonstrated positive attitude, sees challenges as opportunities and translates them into actionable items

143

Associate Marketing Manager Resume Examples & Samples

Must follow all safety and quality standards at all times, including chemical handling standards and PPE (Personal Protective Equipment)
Skills in forklift, overhead hoist, computer, and fiberglass and/or gel-coat applications preferred
Understand and follow verbal and written directions
Ability to read and understand blueprints
Ability to use hand, battery, and pneumatic tools
Ability to work with fellow coworkers in close proximity and in a team environment displaying mutual respect
Ability to fluently speak, read, understand, and write English
High school diploma or GED required

144

Associate Marketing Manager Resume Examples & Samples

Develop and Execute marketing strategies that increase brand and retailer preference within the Dulux and Betonel Dulux stores with both Professional and DIY customers. Include traditional and digital media, retail/co-op advertising, in-store communication, fixture development, promotions, pricing, sales team and associate training, and assortment decisions
Support the development of actionable strategies, based on Pro painter and DIY insights, that will be used for product innovation/repositioning initiatives, assortment decisions, merchandising, and collateral
Support the development of the merchandising plan, colour merchandising materials, planograms, and in-store signage/collateral that drive sales, improve ease of shopping, and inform the end user
Support the development of a pricing and promotion strategy based on competitive analysis of market pricing, brand positioning, and shopper insight
Maximize channel marketing budget to align with the spend objectives of brand building, volume building and/or competitive response. Utilize ROI tools as a measurement of effectiveness and ensure all spend is captured and approved prior to commitment
Actively support the delivery/execution of the channel marketing plan. Work with agency contacts and contribute to the delivery of meaningful and clear briefs to ensure needs of the shopper/end user and Customer are met
Interface, influence and drive alignment across PPG management team, Dulux sales and operations teams, brand teams, and other cross functional teams to ensure delivery/execution of channel marketing plans
Know and understand budget parameters including sales, volume, margin and marketing A&P. Monitor and track spend as well as ROI analysis to ensure effective spend
Bachelor’s and/or college diploma/degree in marketing or related field
Ability to communicate effectively in French is an advantage but not a requirement
Highly motivated, data-driven and results oriented leader with the skills to plan, prioritize, guide, and motivate internal and external teams
Excellent project management and problem solving skills and be able to prioritize and multi-task in a fast paced environment with aggressive deadlines
Superior communication and presentation skills and can effectively adapt their communication style based on audience and topic
Experience working effectively and driving results within a complex sales organization and with cross functional teams
Ability to think strategically, strong business acumen, and the ability to work autonomously and within teams
Ability to analyze, synthesize, and form logical conclusions from data

145

Associate Marketing Manager Resume Examples & Samples

Manage the complete process for designing and executing innovative and shopper friendly merchandising (temporary, permanent, planograms) and packaging (promotions, special executions, literature) to include: strategy, concepts, design (structural and graphic), set-up, and production across all relevant channels of distribution/accounts, and while working with internal and external teams
Responsible for optimal in-store visual merchandising, including the management of visual guidelines, ensuring the company and brand integrity is executed to the highest possible standards, and managing approvals through all proper channels
Identify and execute research opportunities, to include shopper marketing, competitive analysis, merchandising audits, etc, to continuously improve and maintain credibility as an industry leader
Manage and assess program performance by continually working to reduce cost and enhance efficiency through standardization, design simplification, material optimization, and process improvement
Maintain, organize and track all initiatives, to include product, distribution, inventory, budget and costs, to maintain an ongoing record for reference and ROI evaluation
Act as the key contact and brand liaison for managing relationships with internal and external teams to include information exchange, ongoing collaboration, vendor set-up, RFP and PO management, and ensuring seamless communication and information exchange
Manage the in-store demonstration program and trade-show booth coordination across all relevant channels of distribution/accounts
Perform other responsibilities as assigned
Bachelor’s degree in a marketing related field, or similar qualifications, with professional experience in a comparable position
Five to seven years of experience in a corporate environment managing in-store/retail merchandising initiatives on behalf of a recognized brand
Strong computer skills and high level of efficiency in MS Office (Word, Excel, PowerPoint). Graphic design skills (Adobe Photoshop) are a plus
Independent self-starter with the ability to use judgment, make decisions related to job/work methods, anticipate needs, take initiative, and implement ideas within parameters of role, on-time and on budget
Track record/experience in managing and collaborating with cross-functional teams, prioritizing and managing numerous tasks from various projects under tight timelines and with constant change
Organized, detail-oriented, systematic, resourceful, customer-focused and strong in managing processes and systems in a fast paced environment
Creative drive to bring new ideas and concepts to the business, ability to formulate and execute on strategy, all while maintaining brand integrity, engaging end-users and driving sales

146

Associate Marketing Manager Resume Examples & Samples

The position requires outstanding interpersonal abilities, energy, enthusiasm, and a comfort with entrepreneurial, fast-changing environments. A strong interest in current affairs, news and media is preferred
Proactive planning abilities. Creativity, credibility, and attention to detail
Strong project management skills with the ability manage multiple projects and events simultaneously
Ability to meet tight deadlines
Strong digital, written and oral communication skills
Ability to work effectively in a team environment
Demonstrated fiscal responsibility and computer proficiency
Ability to work nights and weekends if needed. Ability to travel up to 10% of the time
Must be able to lift up to 25lbs and set-up stages sets and signage as needed
Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign and Acrobat)

147

Associate Marketing Manager Resume Examples & Samples

Project Management: Lead as project manager for MTO’s across two business channels, 20 brands and 2 countries. Coordinate MTO requirements across all business functions to target timelines. Manage all project documentation requirements and provide updates and MTO statistics to the Management team. Establish metrics, analyze and improve the MTO process and in-market timeline
Marketing: Develop and Execute marketing strategies that increase brand preference within the channel. Role will analyze and track the MTO program versus stated goals
Communication: Interface, influence and drive alignment across PPG management team, PPG filed sales team, channel teams and other cross functional teams to ensure delivery/execution
Business Acumen: Know and understand MTO metrics, including market commitment, sales and margins. Analyze metrics to identify process improvements, achieve higher levels of business efficiency and optimization to control costs and improve business productivity

148

Associate Marketing Manager Resume Examples & Samples

Marketing:Develop and Execute marketing strategies that increase brand preference within the channel. Includes traditional and digital media, in-store communication and merchandising, promotions, pricing, and assortment decisions. Role will analyze and track programs versus stated goals
Business Acumen: Know and understand budget parameters including sales, volume, margin and marketing A&P. Have the ability to analyze sales data to spot trends and make appropriate recommendations
Communication: Actively support the delivery/execution of the segment marketing plan. Role works directly with agency contacts and is able to develop meaningful and clear briefs to ensure needs of the shopper/end user and brand are met. Interface, influence and drive alignment across PPG management team, , PPG Channel team, PPG field sales team, , and other cross functional teams to ensure delivery/execution of segment marketing plans
Budget:Maximize channel marketing budget to align with the spend objectives of brand building, volume building and/or competitive response

149

Associate Marketing Manager Resume Examples & Samples

Achieve the budgeted sales and take rate objectives of branded car audio products offered as an integrated part of the car: Take rates and Unit sales
Continually monitoring and analysing of sales programs to drive the ongoing development and enhancement of marketing & sales tools and processes. Continuous reporting of the status of running sales programs and proactive defining of actions for adaptions for improvement
Develop and implement best practices across all aspects of the role to improve the team’s overall efficiency and ability to support the Sales & Marketing organization
Establish strong relationships with internal departments to identify new approaches in order to ensure customer satisfaction
Ensure / support that the relevant National Sales Organizations (NSOs) equip an increased amount of cars with Harman by higher customer and dealer order rates
Building up and maintaining a strong relationship to the key contact person at the NSO’s, to ensure swift implementation of the sales & marketing tools according to the market specific requirements
Harman joined activities are conducted with the sales, marketing and training departments of our partner organizations in the assigned markets
OEM specific tools are integrated in the regional training activities of the NSO such as launch trainings, classroom sessions or web based training material. All trainers and key-personnel at the OEM are trained

150

Associate Marketing Manager Resume Examples & Samples

Clearly set Herceptin development goal in target departments, which should align with potential and opportunities
Help create solid Herceptin strategy and tactical plan in priority departments
Develop and undertake both strategic and tactical plan to realize market opportunities
Build KOL management platform and maintain good engagement
Identify, recruit, manage and coach subordinates to achieve team’s goal
Seamlessly collaborate within the marketing team, advocate continuous improvement and best practice sharing
Develop promotional materials and training programs
Provide accurate and timely forecast information
Communicate and collaborate effectively with other brand relevant departments, incl. global and APAC team

151

Associate Marketing Manager Resume Examples & Samples

Ability to translate business goals into marketing tactics across multiple forms of media including PR, print, social, digital, etc
Drive the delivery of integrated marketing communications campaigns, as appropriate, overseeing projects from strategy development to execution to completion
Guide project teams to establish priorities and meet deadlines, motivating colleagues and navigating the sometimes-conflicting needs of clients and co-workers
Collaborate with Marketing Communications Department and other Global Marketing colleagues to initiate and successfully execute a variety of project types
Provide clear, complete input up front and proactively manage stakeholders to enable streamlined review cycles throughout all projects
Foster strong business partnerships by combining industry and product expertise with skilled project management to ensure programs are planned and executed on strategy, on time, and on budget
Provide support to key business partners by responding to requests and addressing concerns in a timely, professional manner—building trusting, valued relationships that result in client satisfaction
Responsible to understand the US institutional market and products, related marketing and sales goals, and MFS’ disciplines and investment philosophy
Remain current on investment industry news, trends, and tools while gathering information on competitive products, investment techniques, and security types
Run sales reports and facilitate ongoing data mining and business analysis, marketing planning, and strategy development in support of the US Institutional Distribution team's objectives—leverage key learning to inform communications plans, strategies, and materials
Demonstrate understanding of brand strategy as well as how to apply it across assigned areas and marketing platforms
Evaluate metrics and provide insights on performance to ensure accuracy, timeliness and consistency of work requests; provide research assistance, including searching for relevant competitor information on specific topics
Pursue ongoing learning by initiating dialog with department managers, investment specialists, and compliance personnel regarding investment-related products, concepts, and topics
Support the maintenance and improvement of presentation materials, as needed
Bachelor’s degree combined with 5+ years of experience in marketing and/or sales preferably within financial services
Knowledge of financial products, investment techniques and strategies, and FINRA and SEC regulations as well as investment industry and MFS investment disciplines and philosophy
Demonstrated effectiveness in measurement, data analytics, mining for insights, and application of key learning to influence channel marketing strategies and decision making
Customer-service focus with strong problem-solving skills and solutions orientation
Organized self-starter who can work independently, demonstrating attention to detail and ability to manage multiple programs simultaneously
Ability to operate effectively under pressure—shifting priorities in response to changing business demands while adhering to stated project deadlines
Strong interpersonal communication skills (written and verbal) with the ability to collaborate with MFS corporate, Global Marketing, and sales colleagues at all levels
Experience working with creative service and/or communications teams and processes to develop sales and marketing support materials
Proficiency with Microsoft Office (Word, Excel and PowerPoint)
Technical aptitude including workflow, CRM, marketing automation and design, as appropriate
Knowledge of HTML programing a plus

152

Associate Marketing Manager Resume Examples & Samples

2-3 years marketing experience; tradeshow experience preferred
Bachelors degree in marketing, advertising, communications or other related field of study
Excellent communications (written and verbal) and presentation skills
Highly collaborative with ability to build solid partnerships across functional boundaries
Must be creative, self-motivated, proactive, organized, flexible and deadline oriented
Strong organizational skills and detail orientation
Strong computer skills using Microsoft Office, Outlook and other software programs
Cross functional experience beyond marketing is a plus
Digital experience is preferred – Ecommerce, Digital, Social Media
Agriculture or tire experience is a plus
Experience working with agencies is a plus
Must be willing to travel 30% or more depending on time of year

153

Associate Marketing Manager Resume Examples & Samples

Oversee all aspects of marketing and product management concerning artists, projects and labels assigned
Represent Universal Music Canada Marketing Department in various internal and external meetings, bringing new opportunities to the overall team
Lead project strategy and cross-functional coordination to ensure that business requirements are being met and rolled out according to plan
Develop, communicate and execute national marketing plans & campaigns including asset creation (content and advertising), budgeting, implementation and follow-up
Manage relationships with internal teams from Operations, Sales, Promotion, Publicity, Interactive Media, Regional offices, Business Affairs and A&R, as well as relationships with international contacts, Artist Managers, Artist Agents, promoters and third-party contacts
Will be required to work outside of business hours (i.e. weekends and evenings) for attendance at industry events
Minimum of 2 years experience specific to marketing
Passionate about music and innovation
Ability to work within assigned budgets & timelines
Ability to work independently as well as part of a team
Creative and highly motivated
Highly adaptable and enjoy new challenges

154

Associate Marketing Manager Resume Examples & Samples

3 years of related work experience
Relevant marketing experience on similar size brands
Master's degree preferred in business or marketing
Experience in marketing in CPG preferred
Ability to operate with a general manager mindset and make sound business decisions
Sales experience can be a benefit

155

Associate Marketing Manager, Field Marketing Resume Examples & Samples

Demand Generation: Execute demand generation campaigns to reach key influencers and decision makers and nurture those who aren’t yet ready to make a buying decision
Events: Organize and coordinate Veeva and industry events, managing well thought out pre- and post-event activities as well as all of the details during the event
Digital Marketing: Support the execution and optimization of outreach programs to engage current and prospective customers, via relevant industry communities including LinkedIn and Twitter
Reporting: Assist with weekly and monthly reporting on marketing program effectiveness

156

Associate Marketing Manager Resume Examples & Samples

Support the execution of the 360° multi-platform marketing programs for assigned sales categories to elevate awareness, drive new client acquisition and further engage the existing client base
Track and update marketing activity calendar, project timelines, media plans and email/communication schedule
Assist with execution of all paid/unpaid media initiatives – print, digital, messaging, social – from start to finish, ensuring deadlines are met and budgets are adhered to
Liaise with Business Intelligence team and channel managers in order to provide Marketing Managers with KPIs and metrics
Drive the administration and coordination for all procurement processes, including invoice and purchase order processing, vendor set-up and payment, and monthly reconciliation
Assist and coordinate corporate marketing projects such as building signage and plasma screen display updates
Stay abreast of relevant market conditions and trends, competitive landscape, and advancements across marketing platforms
Provide ad hoc project support as needed
Bachelor’s Degree, preferably in Art History or Marketing
3+ years in marketing, ecommerce, editorial, partnerships or agency experience; art market or luxury/HNWI experience a plus
Must be detail-oriented, analytical, and results-driven
Proven track record of managing projects, timelines and processes
Strong interpersonal skills with an ability to work well with clients and vendors

157

Associate Marketing Manager Resume Examples & Samples

Partner with Marketing Manager on development of long-term brand growth plans and annual business plans
Assist in the development of marketing programs (national/regional promotions, public relations, package development, advertising, etc.) to deliver against annual volume & profit targets
Regularly evaluate all aspects of brand performance (quantitative analysis), including shipments, depletions and IRI trends. Effectively consolidate analysis into top line learnings/insights and provide recommended actions when necessary
Meticulously manage marketing spend against budget and manage PO process
Present brand presentations to internal and external audiences
Project manage all aspects of promotions in partnership with Creative Services and Promotions
Work closely with trade marketing and key sales teams to optimize marketing plans and execution
Build collaborative, productive cross-functional relationships
Develop strong relationships with Sales to gain a better understanding of the business and offer appropriate support
Manage outside vendor (agencies) relationships effectively and efficiently
Communicate clearly, concisely, and persuasively to ensure alignment and accurate execution of initiatives
Manage the SKU level forecast and partner with the production teams to understand/communicate vintage rollovers while managing, and minimizing out of stock and overstock situations
Demonstrate a thorough understanding of business and category key drivers, including overall competitive framework and brand/product dynamics
Help drive passion, focus and engagement for our innovation brands across the organization
Work with customer service to address distributor and consumer inquiries/complaints
Bachelor’s degree, Marketing degree preferred
Minimum of 3-5 years’ experience in Marketing/Brand Management position at a consumer product company
Analytical and financial management experience
Experience with IRI/Nielsen reporting and analysis
Highly motivated, self-starter
Accomplished project manager who can effectively prioritize and manage a large workload
Creative and strategic thinker with strong problem solving skills
Team player who thrives in environments that are face paced and prone to change
A passion for the wine and spirits industry
Strong PC skills, particularly Excel and PowerPoint
Brand Analysis & Planning
Creativity

158

Associate Marketing Manager Resume Examples & Samples

Working knowledge of Microsoft Office: Word, Excel, PowerPoint
Demonstrated ability to manage projects independently, handle multiple tasks and assignments simultaneously in a fast-paced environment
Self-starter, assertive, go-getter with high energy and desire to drive the business and achieve results
Strong sense of ownership and accountability
Excellent time management skills, ability to prioritize tasks to meet strict deadlines in a fast-paced environment with multiple simultaneous projects
Strong organizational and project management skills with ability to multi-task and work under pressure
Resourcefulness in solving problems with an “I can figure it out” mentality
Experience in a multi-unit restaurant or hospitality environment strongly preferred
Results focused – able to drive business forward and achieve financial and brand success metrics
Bachelor Degree required with preference given to Marketing or related field of study
4-6 years of marketing or agency experience, restaurant or hospitality marketing preferred

159

Associate Marketing Manager Resume Examples & Samples

Support for ongoing updates to core curriculum by partnering with Marketing trainers and brand stakeholders to develop innovative, engaging content delivery
Strong vendor management skills to translate content needs provided by subject matter experts into training sessions, materials and on-demand formats
Effective and communication skills and demonstrated ability to collaborate across multiple cross functional teams
Ability to provide strong project management support across Marketing training team
Provides industry expertise on evolving training techniques and best practice for continuous improvement in Marketing training approach and design principles

160

Associate Marketing Manager Resume Examples & Samples

Assists in management of product line through assisting with coordination of artwork, specifications and development of new product concepts and promotions
Works closely with cross functional teams such as: purchasing, creative and manufacturing on design and product specifications
Gathers data for development of marketing strategy
Support channel specific requirements and programs as assigned
Execute sales support collateral development – including samples, catalogs, websites
Assists in management of licensed products and relationships
Assists with pricing strategy and analysis
Assists in competitive review analysis
BS/BA is required, preferably in Business Administration or Marketing
2+ years of marketing and product management experience is required
Strong written, interpersonal and presentation skills
Experience in working with cross functional teams
Excellent organizational and analytical skills
Project management and organizational skills with demonstrated ability to multi-task and prioritize in a deadline driven environment
Experience with retail market retail preferred
Experience with consumer packaged goods preferred
Experience with Microsoft Office - Word, Excel, PowerPoint, etc
Travel: Approximately 10-15%
Local candidates only

161

Associate Marketing Manager Resume Examples & Samples

Manages and launches annual items for account specific needs as well as manages day-to-day responsibility of the category while using judgment and cost analysis to recommend dropping products, line extensions and product enhancements
Collaborates with Senior Product Manager & Channel team to develop strategic direction for assigned products, including pricing strategies and implementation strategies
Partners with Senior Product Manager to determine consumer research and product testing needed to support marketing strategies. Collaborates with Insights team on execution of research
Works closely with all cross functional teams such as: sales, purchasing, creative, operations and industrial design/engineering and manufacturing functions on development, design and distribution
Delivers necessary presentation materials, samples and concept boards for customer meetings as well as for internal needs
Manage annual sales collateral development – including catalogs, sales plan book, marketing bulletins
Delivers sales support collateral including content & direction on new product information, product changes and the development of copy & photography/video assets
Ensure on-time delivery of products in accordance with published product availability dates
P&L responsibilities for assigned product line(s)
Solicits input from Sales & Channel teams, and provides information on existing and new products, trends, and other customer-specific product issues or requests
Monitors competitive product and trend performance to ensure the development of products that will maximize the potential for appropriate accounts
BS/BA is required, preferably in Business Administration or Marketing or related
1-2+ years of marketing experience is required, preferably product management experience
Experience with both offshore sourcing and domestic manufacturing programs preferred
Experience with SAP a plus

162

Associate Marketing Manager Resume Examples & Samples

Live the TD leadership profile
Transparency & collaboration across the organization
Drive for results
Strong influencing skills and the ability to build common purpose
Responsive, pro-active and approachable
Strategic and broad thinking
Think TDBG and foster collaboration
Customer focused change agent

163

Associate Marketing Manager Resume Examples & Samples

Strong analytical and creative skills
Proficiency with Microsoft Excel
2+ years of experience in digital marketing, merchandising, or a similar role

164

Associate Marketing Manager, Keep Collective Resume Examples & Samples

Optimizing site flow and paths to shop
Partnering with PM and Site Ops to implement key marketing initiatives and technology improvements on the site
Regularly QA-ing our shopping experience and troubleshooting any issues
Bachelor’s Degree, 3-4 years of relevant experience
Experience creating clear and detailed briefs
Detail-oriented
Action and results-oriented
Intellectual horsepower (fast learner, passion for intellectual challenge)
Sense of urgency and passion – driven by our mission
Out–of-the-box thinker and problem solver
Resourcefulness and positive can-do attitude

165

Associate Marketing Manager Resume Examples & Samples

Understand and appreciate ZALORA’s CRM eco-system of technology, platforms and tools, and how they support the business (E.g. CRM platforms, Email/Mobile Push messaging platform, data-warehouse, analytics tools, tag managers)
Take ownership of the CRM Systems and Platforms portfolio – build, maintain, and support peers to fully realise the potential of the existing toolset. Manage external vendor relations and leverage support functions available
Be part of successful daily operations – ensure stability of systems, platform and information, assist in troubleshooting, and advise on best practices to meet business objectives (E.g. data-flow management, campaign building, logic definition, product development & usage)
Manage, execute or support new and existing tech initiatives - coordinating across multiple Local and Regional stakeholders (CRM, Product Management, Data Engineering, IT) from implementation, configuration and user testing to final deployment (E.g. new site features, bug fixes, app improvements, system connectivity developments)
Expand the CRM technology stack – grow the portfolio in accordance with relevant industry trends and target customer developments, gather business/end user requirements and propose technical solutions, consistently examine and evaluate current systems and prepare alternative workflow solutions as part of optimisation and improvement efforts
Co-own data management responsibilities – Understand data warehousing and data usage to drive growth and customer insights, working with stakeholders to constantly improve the way data is prepared, consumed, and delivering benefits to the business

166

Associate Marketing Manager Resume Examples & Samples

Manage and execute against a marketing calendar to include onsite messaging and content
Own merchandising of the Amazon Business Gateway
Support metrics and reporting related to traffic and channel performance
Optimize channels based on direct response and awareness critical metrics
Invent merchandising campaigns based on different Business customer personas and industries
Excellent documentation and workflow management skills
The aptitude to lead multiple achievements and shifting requirements in a fluid, dynamic environment—while keeping senior partners updated on your progress—is critical to success in this position
Attested ability to craft customer-facing content that is on-brand, relevant, and tailored to an online audience
Proficiency with analytics tools and web traffic reporting
Validated ability to deliver results and prioritize tasks in a rapidly changing and ambiguous work environment
Proficiency with Content Management Systems and ability to edit basic HTML and XML

167

Associate Marketing Manager Resume Examples & Samples

Thorough and accurate in all aspects of analysis with mastery understanding of business, products and customers to drive for maximum value-creation
Able to determine relevant trade-off and negotiation elements, analyze key matters and drive business to a decision through clear, concise and compelling recommendations to our sales organization and commercial leadership
Assist contract and legal teams in developing customer contracts with regards to financial impact while also maintaining oversight of entire agreement to ensure alignment with commercial objectives
Complex understanding of business issues, systems, data streams, and information needs; identify opportunities for continuous improvement
Outcome reporting tying to actual P&L performance by working closely with Finance and Sales Analytics teams
Key partner to product marketing teams to carry out key campaign initiative priorities, customer targeting, execute pricing goals, and other specific product or product line priorities
Postmortem on pricing execution to establish best in class process and guidelines for broader sharing with the entire sales organization
Develop materials, presentations, scorecards, and measurements for internal and external audiences including management to articulate strategy, key metrics, and track execution, effectiveness & financial implications
Unmatched collaborator with a consistent ability to bring team members together to win; effectively interacts and communicates with all levels of management and employees within the company with strong verbal and written communication and collaboration skills
Positive attitude with a relentless drive for optimal results, can-do approach to all challenges big and small, and effective in use of time and organizational resources
Strong analytical and problem solving skills a must with sharp attention to detail and accuracy
Objective and fact-based in all aspects of decision-making
Effective even in highly-ambiguous situations with the ability to multi-task and meet deadlines while applying sound judgment and business acumen
Accountable and self-aware
Bachelor's degree required; Master’s degree preferred with at least five years of professional experience in Marketing or Finance; health-care/pharma industry experience is a benefit
The position requires experience in a downstream commercial organization along with background in a highly-ambiguous but analytical work environment
Candidate must be able to work independently with minimal supervision
A strong working knowledge of analytical data and reporting tools like Cognos, Microsoft Excel, Microsoft Access, and Tableau

168

Associate Marketing Manager Resume Examples & Samples

Executes product, marketing and business strategies and roadmaps to enable achievement of regional Plan sales and profit objectives
Participation on cross-functional teams to execute the NPD/R&D plan
Channel specific program/promotional development and tracking
Works with internal departments to identify, analyze and implement programs based on industry, market, and consumer insight and trend data
Supports the graphics department with the execution of all packaging and graphics initiatives
Works with sales to identify special selling opportunities or problems and recommends appropriate action
Collaborates with the quality and engineering teams to perform existing product performance testing as well as new product testing
Conducts SKU analysis and portfolio reduction/management
Responsible for assisting with product cost analysis and cost improvement initiatives
Evaluation and analysis of market conditions
Utilize quantitative, qualitative and syndicated research to develop new program concepts
Ensures category and positioning information is available and transformed into selling materials
Bachelor’s degree required. Business management/marketing discipline preferred
3-5 years experience in marketing or product management positions, CPG preferred
Background and/or interest in the creation of ideas/concepts of marketing program development – concept to final product
Ability to analyze complex data, situations and develop range of solutions
Decisive, action-orientated individual
Proven ability to communicate cross-functionally and work effectively on teams
Excellent presentation skills, with a strong and inspirational presence in front of sales force and customers

169

Associate Marketing Manager Resume Examples & Samples

Participate in creating business plans and setting marketing strategy for the product marketing team, including sales, profit, and budget forecasts, as well as product, promotion, pricing, distribution, and market development strategies and tactics
Lead cross-functional teams in development of new products and improving existing products
Monitor trends and use available market research to determine new product and service needs, to create consultative selling solutions, and to recommend marketing communication campaigns
Gather information on competitors’ pricing, products and methods of marketing and distribution
Collaborate with sales team and customers to evaluate and increase the effectiveness of current business, new products, and promotional efforts
Analyze and investigate variances between actual and projected revenue and EBIT
Assist with preparation and delivery of training for internal stakeholders
Excellent communication skills including strong presentation skills
Interpersonal effectiveness
Thorough understanding of general business principles, including effective analytical skills
Ability to work collaboratively and lead cross-functional teams to deliver results
Personal initiative and willingness to deal with ambiguity

170

Financial Services Associate Marketing Manager Resume Examples & Samples

Work with the industry's most innovative marketing team to evangelize and drive the adoption of the Salesforce Intelligent Customer Success Platform and Salesforce Financial Services Cloud
Continue to extend Salesforce's ground-breaking financial services vision, with inspiring and disruptive marketing that showcases our innovation and thought leadership
Deliver stage presentations, demos and webinars in a compelling manner
Work with product management to distill key functionality and benefits into core product marketing messages for Financial Services Cloud
Work with our gotomarket team to extract messaging and positioning that influences our customers and prospects across financial services
Drive the execution of product launches and the release of new features
Work closely with our campaigns, creative, and digital teams to execute differentiated integrated marketing campaigns
5+ years experience in product marketing in a high tech company (enterprise software experience and B2B product marketing experience preferred)
Hands-on ability to create a range of fun, innovative marketing assets including demo videos, graphically interesting and compelling presentations and collateral with succinct, compelling messaging
Strong communication, story-telling, writing, and presentation skills and an ability to work well cross functionally
Creative thinker that can generate and execute on innovative "breakout" marketing ideas

171

Associate Marketing Manager Resume Examples & Samples

Direct responsible to conduct annual and regular business review to drive insights that help input into strategy development and market activities planning in China
Directly responsible for formulating annual marketing plan and obtain approval from Manager and endorsed by Director, Marketing
Work effectively with other marketing disciplines to develop, influence and evaluate the marketing programs effectiveness in terms of attendance and revenue
Establish partnership with other functions (sales, operations, Finance, Revenue Management Analytics etc.) and cross functional work teams to support the launch of various events and new initiatives to maximize business potential
6 years of marketing experience with multinational companies
Excellence communication skills as represented the voice of different consumer segments. (FAM, non-FAM, YA etc.)
Vertical and Lateral influence skills to effective manage multi-cross functional teams within marketing and beyond. Proactive and versatile enough to embrace different ideas and yet can translate into meaningful implications on strategies and plans
Conflict management and strong negotiation skills
Solid skill in business analysis and skill in marketing, conventional plus digital
Strong in conceptual thinking and effective communication
Familiar with tourism industry and the knowledge about the supply chain to deliver the right message at right time will be an advantage

172

Associate Marketing Manager Resume Examples & Samples

Manage the day-to-day setup of marketing vehicles on existing customer service reporting system
Responsible for working with creative marketing staff to promote and implement best media marketing tactics and strategies
Become embedded in all other aspects of the company-owned retail operation (including in-home selling, installation, operations, and customer service) to fully understand their impact on the customer experience

173

Associate Marketing Manager Resume Examples & Samples

3+ years’ experience in investment product marketing/communication role
Bachelor’s degree, preferably with a major in business administration or marketing. MBA preferred
Experience in financial services marketing with business to consumer (B2C) experience preferred; experience working with an advertising agency
Proficiency with understanding HTML to manage a content management system
This job will require local state-based travel periodically; must have their own personal vehicle

174

Associate Marketing Manager Intern Resume Examples & Samples

Demonstrate your strategic and analytical thinking
Showcase your curiosity and problem solving capabilities on critical business challenges
Gain exposure to and experience the fundamentals of demand creation
Connect and Engage with Senior Leadership
Learn and obtain visibility to

175

Associate Marketing Manager Resume Examples & Samples

Lead day-to-day execution of marketing campaigns; including overseeing production, asset delivery, QA, and scheduling deployment
Assist marketing managers with existing and ongoing campaigns
Overseeing external vendors
Use data and results to drive marketing decisions
Collaborate with key stakeholders from multiple teams to ensure coordinated execution and drive campaign performance
React to changing business needs by modifying marketing calendar and adjusting schedule efficiently
Create transparent and consistent campaign/channel reporting and analysis
Analyze campaign performance vs. goals and share insights and recommendations
Modify and share go-forward strategies based on lessons learned and industry best practices

176

Associate Marketing Manager, GOL EU Resume Examples & Samples

Work closely with online buying teams to develop a deep understanding of seasonal assortment
Manage EU marketing calendar and changes coming from key business partners
End-to-end execution of in-season marketing strategies from brief writing, checking in with buying teams on timing, working closely with creative team to bring stories to life through compelling concepts, participation in creative review, and weekly reporting
Work with web production team to ensure all marketing messaging is accurate and launched on time and own QA of all site properties
Work closely with consumer insights and conduct research to develop an understanding of market differences for the EU customer
Assist in quarterly hindsighting and recommendation creation for future seasons
Maintain database of engagement benchmarks for site pages on a quarterly basis
Manage ongoing competitive analysis, present insights on industry trends and best practices
Liaise with Customer Service leads to resolve CS issues on a case-by-case basis
Own weekly reporting as well as any ad-hoc analysis, sharing out results to broader team(s)
With marketing manager, assist in the development and execution of site testing and innovation plan
2-4 years of relevant experience; marketing experience preferred
Background in retail/fashion industry (or similar), ecommerce preferred
Detail-oriented with a passion for flawless execution
Ability to analyze data, interpret for a broad audience, and develop fact-based recommendations to drive marketing decision-making
Team player with strong intrapersonal skills to foster relationships with multiple cross-functional teams
Experience with Omniture a plus

177

Associate Marketing Manager, Internet Resume Examples & Samples

Overseeing and creating A/B tests for email campaigns
Delivering insights and findings from tests to stakeholders
Understanding and managing multivariate tests
Recapping ad hoc email campaigns to various product and marketing lines
Producing reporting and metrics associated with campaign builds
Maintain the email roadmap that includes content delivery schedules and operational management of day-to-day operations
Work to build email campaigns with the company’s product standards and product offerings
Education Bachelor’s Degree in Marketing, Business Administration or equivalent combination of education and work experience preferred or required
3-5 years’ experience and established track record of success in Email Marketing
Multi-channel online experience preferred
Knowledge of basic HTML preferred
Ability to develop and execute successful campaigns while having the flexibility to make changes and quickly adapt to changing business needs
Willingness to innovate and challenge the status-quo
Experience with major email service providers is a must such as Salesforce, Marketing Cloud and ExactTarget
Successful completion of Auto Club pre-employment assessments, background and drug screenings

178

Senior Associate Marketing Manager Resume Examples & Samples

Own strategic digital objectives such as growing the digital customer footprint through our mobile channel
Oversee mobile development and governance for various projects
Work with marketing and business teams, along with CT Retail to ensure that CTFS is aligned with the overall strategic goals of the organization and is creating and developing the mobile channel as necessary to do so
Collaborate with Marketing Operations, Business Stakeholders and IT Partners to ensure collaborative delivery of various digitally relevant projects
Provide team with updates on mobile landscape and new opportunities
4-6 years of business/marketing experience, with a digital/mobile/online emphasis
Online/mobile development or marketing experience including running online marketing programs or building online channels (mobile, search and display, website management/creation, email, ecommerce)
Experience working with wireframes and a strong understanding of UX
Understanding of how web technologies work is an asset
A passion for all things Digital/Mobile and a strong understanding of the landscape
Ability to work on complex projects with a diverse team of people
Familiarity with web analytics software is an asset (Omniture & Google Analytics)

179

Associate Marketing Manager, Consumer Resume Examples & Samples

BA/BS in Business/Marketing or related field or equivalent combination of education and experience
Knowledge of marketing and business fundamentals
4 years relevant experience in product marketing, marketing communications or related field
A strong background in email marketing (or related field) and campaign analysis, including solid understanding of web metrics, digital analytics, and the ability to generate, analyze and interpret data
The incumbent must be comfortable in an analytics/data-driven culture
Demonstrated skills with Excel (i.e. formulas, pivot tables, formatting, et al)
Strong project management and time management skills
Proven ability to get results while effectively managing time, cost, and resource constraints
Self-starter, with a passion for identifying and exceeding customer expectations
Proficiency with full MS Office Suite (Word, Excel, Access, PowerPoint) and MS Project
Process knowledge
Must enjoy working as part of a team, be innovative, results focused
Ability to articulate and execute on market/customer needs,
Ability to think creatively to identify solutions, approach issues logically, balance sometimes competing priorities to accomplish overall business objectives
Excellent writing and overall communication skills
Combinations of B2B and B2C preferred in email, print and digital

180

Associate Marketing Manager Resume Examples & Samples

Support assigned merchants and gift card partners (entry level roles will focus on smaller less strategic merchants and partners)
Create annual marketing plans for national accounts to drive top line gift card sales
Develop and provide communication and collateral materials to support promotional and marketing initiatives for retail merchants and product providers
Work closely with account managers to determine and execute on specific account goals and objectives
Manage both unique and recurring promotional programs and activities
Partner with Retail Sales Teams to develop strategic retail and partner programs including but not limited to in store advertising, seasonal displays, on-line campaigns, and value driven promotions
Execute strategy for promoting and managing all product and marketing information pertaining to assigned product lines in retail locations
Provide tracking and analytical support for the purpose of developing historical documentation and future spend allocation recommendations and best practices
Manage pro-active and consistent communication pertaining to retails product lines with marketing counterparts in all affiliate offices
This person will also be responsible for other task and responsibilities as assigned
3-5 years of professional experience required
Retail and consumer goods experience preferred
A comprehensive understanding of marketing and business processes
Proven analytical skills; ability to compile and interpret data
Excellent interpersonal, presentation, and communications skills (verbal and written)
Ability to work under pressure with tight deadlines
Excellent organization skills with a strong attention to detail
Ability to work as a team player
Ability to prioritize, multitask and work with minimal supervision
Possess a strong work ethic and take pride in the quality of their work
Bachelor’s Degree is required – preference in Business Admin, Marketing, Communications

181

Associate Marketing Manager Resume Examples & Samples

Perform business analysis to strengthen the brand's marketing program
Developing and implementing marketing plans that contributes to brand volume and profit
Initiate and analyze market research to improve the brand's marketing efforts
Participating in the development of effective advertising copy and media plans
Coordinating package and product improvements that enhance the brand
Developing, implementing and evaluating other business build projects
1-2 Years Brand Marketing Experience. Excel/analytical experience, ideally someone who has worked with syndicated data for driving business growth
Thought/People Leadership
Consumer Insight and Judgment
Critical Thinking and Decision Making
Results Focus
Collaborative Team Skills

182

Associate Marketing Manager Resume Examples & Samples

Appropriate Bachelor degree required
3+ years of previous marketing/sales experience with high profile CPG brands
Sales and/or Marketing experience, including management of channel/retail programs
Experience in managing the creative process with agency partners and integrating insight from Brand along with value chain stakeholders in Sales and Local Marketing
Experience conducting financial and business analysis and retrieving and analyzing data

183

Associate Marketing Manager Resume Examples & Samples

Strategy & Planning
Bachelor's Degree in Marketing, Advertising Communications or related fields. An MBA is preferred
4-5 years media experience (agency or client-side)
Strong understanding of media analysis & media math
Broad experience across traditional and digital media channels
Proven experience managing full project lifecycle, from inception through to implementation; including managing cross-functional teams, project timelines and task deadlines
Strong organizational skills with proven ability to handle multiple projects, prioritize and deliver results
Proficient in financial and data analysis
Approach

184

Associate Marketing Manager Resume Examples & Samples

Develops, documents, and updates process for executing integrated marketing campaigns
Manages process and ensures timely completion of all deliverables
Provides clear direction to cross-functional partners regarding their deliverables, evaluates for completeness, and provides feedback as needed
Evaluates campaign inputs and develops plan to maximize campaign effectiveness
Provides creative direction to Creative team, evaluates and approves creative assets
Has a constant eye to improvement and provides suggestions to improve efficiency of execution
Collects and reviews campaign metrics, identifies opportunities for enhancement, prioritizes, and directs team on next steps and timing
Strong project management capabilities
Effective communication and interpersonal skills, able to concisely present complex information
Ability to effectively direct cross-functional team members and drive action
Strong detail orientation and proof-reading capabilities
Able to provide creative direction, evaluate marketing creative, and provide constructive feedback
Comfortable with reviewing and synthesizing data, and focusing on what matters to drive insights
Knowledge of key digital marketing metrics (e.g. email, website) and what they mean
Understanding of marketing principles and eagerness to learn more
3 – 5 years of project management experience within marketing or advertising

185

Associate Marketing Manager Resume Examples & Samples

Builds Starbucks brand value through advertising programming and multi-media content integration that support key brand, and promotional Retail and CPG initiatives to meet business and marketing objectives in a brand and business accretive way
Plays an important role in driving strategic and creative integration across Starbucks marketing channels, US Retail & CPG business units and international by supporting rollout of advertising communications strategies and creative assets
Assists in building the advertising and consumer product promotions disciplines at Starbucks. Supports test initiatives to help determine future advertising investment, and helps inform processes for educating the organization on the role of advertising and advertising effectiveness
Acts as a strategic marketing consultant to other disciplines within the organization, and works as part of a cross-functional team to bring advertising, consumer promotions and brand initiatives to market
Interacts daily with seasoned creative and media agency team members
Manages relationships with internal and external creative teams, agencies and vendors to develop integrated customer communications materials
Responsible for agency management, program management and budget management for advertising and consumer product promotions activity. Develops, manages and tracks budgets, timelines and processes from kickoff to execution. Establishes and maintains processes to ensure effective and timely development and execution of programs within defined budget constraints
Assist in the development of multi-channel, integrated advertising and marketing strategies, consumer product promotion strategies and programming plans. Leads and develops additional advertising and marketing initiatives for the company or senior leadership as needed
Responsible for clearly communicating timing and process throughout the development of the integrated advertising and marketing strategies
Works closely with Starbucks Retail & CPG category brand management teams, digital marketing team, as well as PR and Consumer Insights. Communicates advertising plans and activities with other business units, departments, field teams and international teams on a regular basis to ensure integration and support for programs and initiatives. Ensures that established processes are communicated, understood and followed by key stakeholders
Supports informing marketing strategies and execution details to senior leadership, management, field and other departments
Leads effort to track marketing performance, gather consumer insights and analyze or evaluate program effectiveness. Shares findings with business units, and other departments and integrates findings into future marketing activities and initiatives
Strategic planning and advertising execution (preference for Retail and CPG experience) (5 years)
Relationship management with external agencies, vendors or business partners (5 years)
Business and financial acumen
Ability to manage time and budget effectively
Ability to manage and drive forward project timelines
Ability to balance multiple priorities and meet deadlines
Ability to work both independently and as part of a team
Strong analytical and measurement/tracking skills
Creative problem-solving skills
Knowledge of direct or indirect Retail, CPG or Brand marketing
Experience in marketing program development/planning and implementation

186

Associate Marketing Manager Resume Examples & Samples

Support of assigned product line portfolio, including evaluation of product line extension or modification requests from sales team, or external customers. Utilize a formalized process that gives quantifiable reasons to implement or reject the extensions or other changes to the portfolio. Preparation of a business proposal for acceptable projects that includes product specification, target cost, average sell price and payback model
Assess competitive position of the product offerings through competitive benchmarking of features, market pricing and channel to market
Develop marketing collateral and content in support of commercialization through retail, electrical distribution and e-commerce channels
Responsibility for sustaining core product lines to adapt to market change or to penetrate new markets and address competitive offerings. This includes recommending programs and promotional activities to strengthen market position for sustained product lines
Support product plan and technology roadmap on key products. Coordinate product planning inputs for strategic and business planning
Develop training materials for new and existing customers, distributors, etc., relating to products. Develop presentation material in support of promotions, new product introductions, as well as existing product line training. Contribute to design and format planning for all product line marketing collateral, (i.e., Brochures, Specification Sheets, Agent Sales Guides, and Distributor Price Schedules)
Responsibility for coordinating price and margin objectives with the product-pricing group, based on competitive analysis, market price sensitivity analysis, etc
Also responsible for performing analyses as required such as SKU update ownership, Inventory analysis and leadership, and Complexity Management programs
Bachelor's degree from an accredited institution
3-5 years product or project management Experience
Comprehensive knowledge of technical systems and products
Proficient with Microsoft Office software products including, Excel, Word, PowerPoint and Access

187

Associate Marketing Manager Resume Examples & Samples

Develop marketing and promotional plans for events in Philadelphia area including radio, television, print, outdoor, grassroots and online marketing efforts
Operate within budgetary constraints and track all expenditures and ticket allocations for up to 50 events simultaneously
Work on events with capacities ranging from 100 to 50,000 people
Engage in active dialogue with agents and artist management
Produce creative and engaging advertising materials
Experience buying & negotiating advertising and promotions
Experience & knowledge of new media formats and social network marketing tactics
Exposure to and experience with music industry managers and agents
Strong attention to detail and organizational skills
Ability to work well under strict deadlines and in a high stress environment
Flexibility
Strong interpersonal communications skills
Strong computer skills (PC based office)

188

Associate Marketing Manager Resume Examples & Samples

Discover what it’s like to be part of a team that rewards taking risks and trying new things. It’s time to love what you do! Check out all of our career opportunities at: jobs.intuit.com. EOE AA M/F/Vet/Disability
Identifies specific customer insights and contributes ideas to apply them (commercial innovation)
Demonstrates working knowledge of Intuit and competitor products
Leads discreet projects in support of the 1-year plan
Understands how projects ladder up to BU / FG or company
Able to write simple, easy-to-understand communication and has knowledge/awareness of the process of creating messaging
Basic understanding of the impact of different messaging vehicles, and ability to execute in alignment with the established messaging strategy for all audiences
Basic knowledge of a variety of digital marketing platforms, including In Product Discovery, SaaS, Paid Search, Display, Email, Affiliates, Social and Mobile
Defines requirements for tracking and reporting in the digital space
Has basic working knowledge of the conversion funnel and web KPIs
Proficient with quantitative tools for basic data manipulations and calculations, such as Excel, and use of other sources of data for analysis
Prepares factual learnings and knows how to delineate facts from hypotheses/opinions
Demonstrates “always learning, always testing” mindset to continually improve results

189

Associate Marketing Manager Resume Examples & Samples

Support the development of annual business plan and multi-year strategic plans
Execute plans for assigned product lines/ channels to deliver against plan objectives
Act as the project leader/ manager for business development and cost-savings initiatives, acting as the key cross-functional go-to person for project decisions, guidance, communication and management
Provide ongoing reporting and analysis of category data and segments to identify product and competitive strengths and weaknesses, identify growth opportunities and defense strategies as needed
Monitor and report out on competitive activity and implications
Partner with sales and channel marketing to understand key account strategies and identify and implement appropriate category management solutions for optimizing account performance
Leverage consumer insights, IRI and other available data to provide selling stories for key initiatives
Use multiple data sources to identify new product opportunities and support development of the product pipeline
Manage the product launches from concept through commercialization – including positioning, product and package development, pricing strategy, go-to-market tactics and performance tracking
Bachelor’s Degree (Marketing/Business emphasis preferred); Master’s degree a plus
3+ years product/category management experience in a consumer packaged goods food environment
Experience with product P&L and financial metrics
Applicable knowledge of syndicated data and market research techniques
Excellent project management skills with demonstrated ability to meet project timelines and communicate effectively to cross-functional stakeholders
Must possess strategic thinking, leadership, teamwork and analytical skills
Creativity and effective interpersonal communication skills required
Demonstrated leadership capabilities and the ability to work effectively across the organization and foster cross-functional teamwork
Ability to thrive in an entrepreneurial, fast-paced environment
High comfort level with ambiguity and change

190

Associate Marketing Manager Resume Examples & Samples

May contribute to 1-year marketing plan
Executes parts of the marketing plan and / or conducts analysis
Works with agencies on executional elements

191

Associate Marketing Manager Resume Examples & Samples

Manage concept, development, and implementation of online initiatives
Execute social media campaigns and advertising
Strategize e-mail marketing with a focus on list growth and new list development
Analyze results of campaigns and offer key learnings
Act as key point of contact for digital retailers to promote audiobook titles
Work closely with authors to support audiobook format
Communicate with sister companies’ marketing departments and corporate digital marketing
Familiarity with web tools including Google Analytics, Adobe Creative Suite, and HTML
Social media management experience
Excellent communication, organization, and writing skills
The ability to multitask and problem solve
Ability to quickly learn and implement company tools and software
Desire to take initiative and contribute in a collaborative work environment
Fluency in Microsoft Office products
2-4 years working in marketing or digital marketing, publishing experience a plus

192

Associate Marketing Manager Resume Examples & Samples

Manage both internal and external resources to rewrite and redesign customer 1-to-1 transactional communications across a wide range of Allstate Protection business lines
Partner with various areas within the organization to identify opportunities to improve the customer experience via communications tactics
Help to push the creative product to be contemporary and resonate with identified target customer audiences
Ensure materials deliver against program and company goals and integrate with broader marketing efforts
Lead teams to deliver a high volume of materials in a timely and efficient manner
Establish schedules, coordinate priorities, allocate team resources and escalate issues as appropriate
Analyze customer satisfaction and other communication measures to summarize learnings and draw conclusions that push the business forward
Track project milestones and deliverables, and conduct project post mortems and drive team process efficiency
Capacity to manage multiple projects simultaneously Advanced
Creative judgment Advanced
Ability to work with a diverse team
Bachelor's Degree and a minimum of 6-10 years of experience in a marketing or customer experience organization and/or advertising/marketing communications agency
Has led the development and implementation of customer communication documents and digital communications
Has worked in a team environment across a wide range of situations and led a direct report
Previous experience in identifying and establishing work-related processes

193

Associate Marketing Manager Resume Examples & Samples

Assist in the planning and execution of complex, multi-channel marketing programs that roll-up to an integrated marketing plan
Manage the Brand Stewardship program for CTR
Foster strong relationships and collaborate with appropriate stakeholders
Combine in-depth understanding of business with strong consumer insight to develop breakthrough marketing initiatives
Monitor, measure and analyze the impact of marketing programs and enhancement efforts
Manage budget for assigned programs
Partner with advertising agency partners, sport & corporate partners and vendors to create impactful customer facing creative designed to deliver business objectives
Manage, track and communicate program briefings, asset requirements and deadlines on behalf of key project stakeholders
Manage due diligence and approvals required to ensure compliant, legally approved communications for the market and among Canadian Tire’s sport partners
University degree or equivalent
Brand and multi-channel marketing experience required. Sports marketing and/or sponsorship experience are an asset
Creative acumen and proven ability to manage the creative process when developing new and effective marketing programs
Superior interpersonal skills, demonstrated ability to interact constructively with other team members
Strong customer focus and business acumen with the ability to manage and track an operating budget and P&L
Strong project management and negotiation skills, superior problem solving and analytical skills
Highly detailed oriented

194

Associate Marketing Manager Resume Examples & Samples

Responsible for meeting aggressive individual new subscriber base unit order and revenue goals within budget
Implements marketing of existing and new products to current and new segments to increase response and drive incremental revenue
Conducts comprehensive primary research (including web surveys, physician interviews, etc.) on assigned markets to better understand and capitalize on areas of opportunity and improve localized messaging in future campaigns. Summarizes and presents data to key stake holders
Develops/implements international direct mail campaigns on time and budget. Plans/executes measurable direct marketing format/creative tests. Promotes new product features, specialties and payment options/changes. Utilizes learnings from analytics to increase response and improve ROI
Provides support for other international campaigns with responsibilities to include: list selections, translation direction and review, checking proofs for quality/accuracy, and developing translated landing pages
Develops and manages digital marketing efforts internationally, to include email, banner ads, social media ads and pixels, real-time personalization, predictive content, and other online advertising/e-commerce efforts. Provides accurate and timely monthly reports and makes actionable recommendations based on KPIs and key learnings
Manages advertising calendar and ad execution, including space negotiation, PO requests, creative development, and invoice processing to ensure ad program remains on time and on budget. Tracks results monthly and make recommendations about new opportunities and appropriate messaging
Manages CPO/ROI report; provides accurate and on-time monthly reporting and makes actionable recommendations based on KPIs and key learnings
Partners with internal stakeholders in other departments to share information and leverage international promotional efforts
3-5 years of consumer direct marketing experience, with experience in international marketing preferred
Direct mail and digital marketing experience preferred
Detail oriented with strong organizational and analytical skills
Action oriented; ability to juggle multiple priorities and maintain a sense of urgency in a fast-paced, dynamic environment
Prior experience in marketing to physicians or healthcare providers a plus
Strong Excel and data analysis skills
Strong interpersonal and time management skills
Proficiency with marketing automation tools preferred
Proficiency in one of the following languages a plus: Spanish, German, French, simplified Chinese or Brazilian Portuguese

195

Associate Marketing Manager Resume Examples & Samples

Create and develop copy, content, and positioning for proposals, pitches, and other client marketing materials including RFP responses, presentations and case studies
Perform reviews of both text and graphics to ensure the assigned content sections comply with RFP requirements, contain win themes and comply with brand criteria
Meet proposal deadlines through project management by establishing priorities, timelines, creating and managing content, and directing production with freelance creatives
Support implementation of best practices to package, scale and syndicate across regions and lines of business
Manage sales enablement technology and tools
1-3 years’ experience with business-to-business writing and marketing
Bachelor’s degree in Marketing, Communications, Journalism, Business or related field
Proficient in MS Office Suite applications (Word, PowerPoint, Excel) and Adobe InDesign
Strategic thinker with the inclination to ask questions, take a step back and tell a simple value driven story
Confident communicator with exceptional writing, editing, proofreading, and layout skills
Excellent planning and project management skills; Keen attention to detail
Relationship building skills with the ability to interface with seniors and experts across the organization
Experience in a global role and / or ability to work virtually with global teams preferred
Demonstrated ability to thrive in a matrixed team environment preferred

196

Associate Marketing Manager Resume Examples & Samples

Management of Brand Plans/Calendars/Budgets
Advertising – Support all direct-to-consumer marketing efforts (TV/Print/Online); act as liaison between BBC Advertising and Customer Marketing/Sales, and manage the brand calendars to make sure activities get completed on time
Media – Provide guidance to media team regarding brand objectives in order to correctly allocate media spend and develop KPI’s
Promotions – Develop annual brand plans, integrating BBC above-the-line marketing efforts with our customers’ marketing and merchandising plans; Insure advertising support programs and promotions are coordinated to achieve maximum impact
Ensure Brand Messaging Continuity
Packaging – Ensure consistency in the use of Key Visual Elements and proper weighting and communication of features and benefits on all packaging designs for designated brand(s), maintaining brand messaging continuity
Advertising (TV/Print/Online) – Work with in-house advertising team to ensure brand messaging continuity across all advertising mediums
Online – Work with internet marketing team to ensure correct and compelling brand messaging on all brand and product website pages (bluebuffalo.com) and throughout all digital communication
Demo/Field Sales Collateral (POS) – Provide communication to field teams regarding new products, exiting products or new product initiatives. Ensure that proper brand messaging and Key Visual Elements are used for all sales support assets and brand collateral for demo force and field sales teams
Sales Analysis & Reporting
Brand Performance – Working with Brand Analyst, manage Nielsen data interpretation and dissemination; Establish core competency in the analysis of data to create and report-on brand measures/metrics. Will be required to develop KPIs, and track/report on them as to uncovering trends, opportunities, and challenges
Competitive Monitoring – Conduct up-front analysis of competitive products (marketing, packaging, pricing, etc.) and sales data review that will guide the execution of specific brand marketing initiatives; Identify potential brand opportunity areas based on sales performance of competitive products
Customer/Channel Segmentation – Conduct price-gap analysis and recommend consumer research to understand what is driving purchase behavior and purchase decisions by customer
Merchandising Support
Retail Pricing Strategy – Monitor pricing strategy in the marketplace; ensure implementation of brand pricing principles; working with Sales and Product Development, develop margin-accretive pricing on new and optimized product lines
Assortment – Collaborate with Sales and Product Development to support brand growth through consumer-focused innovation, new product development, and efficient assortment recommendations
Shopper Marketing/Programs/POS – Work with Customer Marketing and Sales to implement merchandising plans and vehicles that translate above-the-line brand marketing to sales at retail
Brand Portfolio Development
New Products – Based on sales data analysis and competitive monitoring, identify product portfolio additions and evolutions to best meet pet parent demand and drive share growth for respective brand(s)
SKU Rationalization – Identify opportunities around lower performing products and product optimizations to improve portfolio lineup and drive share growth and profitability
Brand P&L Coordination and Financial Analysis
Profitability – Work with Brand Finance to consistently monitor and evaluate P&L for respective brand(s) to understand financial performance from a brand perspective and to highlight trends and or opportunities that could affect overall business objectives and maximize growth
Market Research Analysis and Support
Qualitative/Quantitative – Collaborate in the analysis of consumer research/shopper information to identify and report on trends and new business opportunities. Translate insights into sound strategy and effectively use research to support claims
A&U – Coordinate brand research efforts; communicate findings to relevant stakeholders in the company; develop action plans based on findings
4+ years’ experience in a similar Marketing role within a Consumer Packaged Goods company

197

Associate Marketing Manager, Retention Resume Examples & Samples

Manage day-to-day activities for consumer billing operations across platforms, including creative development, consumer segmentation and fulfillment operations
Analyze direct-to-consumer marketing efforts, optimizing response rates, profitability, communication, loyalty and engagement to meet brand goals
Manage retention budget and financial reporting, including monthly expense reconciliations and re-forecasting
Conduct regular response rate analysis to inform revenue forecasting
Improve subscriber communication, creating targeted messaging and segments and optimizing existing marketing channels to increase upgrades, early renewals and payments
Build subscription packages with print and digital product offerings
Partner with production, promotion, operations and fulfillment, finance and email teams
Contribute to brand projects focused on pricing/offer strategy and premium/renewal incentive development
Provide monthly brand updates to various levels of management
Exceptional work ethic and committed to high-quality deliverables with a high attention to detail
Self starter who takes initiative
Must possess exceptionally strong analytical and quantitative skills and be proficient with Microsoft Excel
Demonstrate strong written and verbal communication skills with various levels of management
Ability to manage multiple projects, set priorities and meet deadlines
Ability to adapt to and perform in a fast-paced, changing environment
Results-oriented, ability to think creatively and strategically

198

Associate Marketing Manager Resume Examples & Samples

Support execution and amplification across advertising, content, social, experiential and media among others of global, regional and local marketing campaigns
Take point on key projects, ensuring clarity in strategy, planning and execution, roles and responsibilities, objectives and KPIs
Engage in regular routines across disciplines /project teams for integrated marketing projects. Ensure seamless flow of information between regional and local market team particularly for localization of global/regional marketing campaigns

199

Associate Marketing Manager Resume Examples & Samples

Drive site improvements to completion by coordinating with vendor managers, project managers, web developers, engineers, designers, and other marketing project managers
Native proficiency in written Spanish and passionate for language accuracy with high orientation to details
Great communication and organizational skills
Fluency in English is required

200

Associate Marketing Manager Resume Examples & Samples

Product Line Planning – Implementation of an actionable and ongoing plan for product needs and upgrades based on understanding of product performance, category trends, competitive environment, consumer insights and business needs
New Product Development – Develop a thorough understanding of the product category and precise, actionable plans with R&D support for product development
Analysis competitive landscape – Understand and analyze competitors and industry/customer trends
Project Management: Management of the development, implementation and execution of product launches
Communication: Interfacing, influencing and driving alignment, and enrolling the PPG management team, Segment and Channel Marketing, Sales teams, and other cross functional teams
3 to 5 years product management experience and/or industry/field experience and Bachelor’s degree in business, chemistry or related technical field are required. An advanced degree or MBA a plus

201

Product Manager Associate Marketing Manager Resume Examples & Samples

Lead the planning, creative development and implementation of integrated marketing communications to support various programs and strategies, offering solutions and recommendations to manager, other contributing team members and business partners with a focus on new property product development
Manage and/or lead others in managing program budgets and provide monthly and quarterly budget forecasts to internal finance team
Manage marketing/advertising agency partners
Work with strong level of independence on new or unfamiliar projects
Advanced experience using Microsoft suite, including PowerPoint
Advanced relationship, interpersonal and negotiation skills
Demonstrated ability to work collaboratively across departments and with cross-functional teams
Intermediate solutions skills; flexible in times of change
Capacity to manage multiple projects simultaneously and experience with a deadline driving environment
Excellent communication skills, both written and verbal; strong ability to write, copyedit and judge creative
Demonstrated aptitude for interpreting data/results from a marketing program or product initiative
Demonstrated experience with marketing technology-based products and/or loyalty programs preferred
Bachelor’s degree required: Marketing, Journalism or Communications concentration preferred

202

Associate Marketing Manager Resume Examples & Samples

Lead content strategy and oversee execution for all Maternity and Plus site and email content, from story creation and briefing through final validation (QA) and launch
Support Sr. Manager on Womens site and email content development and execution as needed
Build an effective and compelling site and email story cadence for Maternity and Plus grounded in business priorities and marketing hindsight, in partnership with Email and Analytics teams
Create and deliver a high volume of clear, inspiring, strategic briefs to the Creative team, bringing in learnings from consumer insights and competitive activity
Partner with Maternity and Plus Online Merchandisers to understand their business needs and support new growth strategies, while maintaining a balance with Omni Marketing priorities
Participate in the development of digital story templates, maintaining a library of templates in partnership with Creative and Editorial teams and driving the creation of Maternity and Plus-specific templates as needed
Establish consistent linking strategies and ensure Marketing stories are backed by strong product and compelling sort experiences
Leveraging weekly analyses and seasonal hindsights, maintain an understanding of our marketing effectiveness and drive for content optimization based on learnings
2-3 years of experience in online consumer marketing; content marketing experience required
Ability to translate product stories into compelling marketing messages; a natural storyteller
Data-driven thinker with a customer focused mindset
Incredibly organized and able to prioritize projects on the go based on business impact
Team player with top notch people skills who can foster dynamic relationships with peers across many cross-functional groups

203

Associate Marketing Manager Resume Examples & Samples

Managing P&A green-lights and approval process
Tracking P&A commitments
Supporting the writing of marketing updates, campaign overviews, strategy docs and progress trackers
Creating and managing the creation of purchase orders
Liaising with interdepartmental teams including finance at month end
Scheduling team meetings, research screenings, exit polls and tests
1-5 years experience, top-tier education, relevant experience at a creative agency, network or distributor
Knowledge of workflow within marketing and distribution for feature films a plus
Expert organizational skills and the ability to prioritize monitor and manage workload
Meticulous attention to detail, willingness to solve hard problems and operating independently are all highly valued skills
The ability to stay calm in the midst of chaos is essential to this role
Ability to deal with a variety of creative personalities
Ready to jump into any situation, assess and take control

204

Associate Marketing Manager Resume Examples & Samples

Local partnership development for a targeted set of high impact partners
Project management for a wide variety of marketing initiatives including grassroots marketing, referral programs, and advertising
Hyper-local marketing campaign development
Develop programs and tools to support expansion into new local markets
Track and maintain local budgets, ensuring internal processes are followed from purchase order to invoice payment
Generate local passenger and market insights
4+ years of broad range marketing experience including partnership development, event planning, advertising and social media
Experience growing local partnerships
Master project-manager
Highly organized and detail oriented (but with the ability to think big picture)
Adept collaborator and communicatorExperience with grassroots marketing
Strong writing skills and the ability to write for business development, social media, and creative briefs
Entrepreneurial, can create new processes and tools
Analytical Skills -- can interpret data and make data-driven recommendations
Independent, needs little direction

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