Associate Marketing Manager Resume Samples

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IK
I Klein
Irving
Klein
178 Hamill Motorway
Phoenix
AZ
178 Hamill Motorway
Phoenix
AZ
Experience Experience
03/2014 – present
Detroit, MI
Senior Associate Marketing Manager
Senior Associate Marketing Manager
03/2014 – present
Detroit, MI
Senior Associate Marketing Manager
03/2014 – present
  • Own the channel & brand marketing strategy for customer lifecycle engagement activities across an array of channels (traditional and digital)
  • Oversee creative development and brand governance for various projects
  • Work with marketing and business teams, along with CTC retail banners to ensure that CTFS is aligned with the overall strategic goals of the organization and is creating and developing the customer communication channels necessary to do so
  • Evaluate and recommend various channel opportunities to provide insight into the optimal execution for customer based marketing
  • Use data and analytics to create tailored customer communications through multiple channels
  • Seek out emerging channel opportunities to communicate with customers in the most efficient and effective ways possible
  • Familiarity with web analytics software is an asset (Google Analytics)
01/2011 – 02/2014
Houston, TX
Associate Marketing Manager
Associate Marketing Manager
01/2011 – 02/2014
Houston, TX
Associate Marketing Manager
01/2011 – 02/2014
  • Merchandising Support
  • Pricing:Support the development of a pricing and promotion strategy based on competitive analysis of market pricing, brand positioning, and shopper insight
  • Reporting to derive insights and implement best practices for the business
  • Working closely with Head of Marketing & Communications NA and other stakeholders to ensure content is provided accurately and approvals are timely
  • Ongoing maintenance and optimization of digital initiatives, ensuring overall health of online universe
  • Identifying and recommending process and tool improvements, and new technologies in marketing to increase awareness and drive traffic and leads
  • Writing content and links/introductions to content for websites, social media posts, etc
06/2004 – 12/2010
Houston, TX
Associate Marketing Manager Internship Summer of
Associate Marketing Manager Internship Summer of
06/2004 – 12/2010
Houston, TX
Associate Marketing Manager Internship Summer of
06/2004 – 12/2010
  • Partnering with Brand Manager to create merchandising tools to improve shelf presence
  • Partners with Brand Manager to create initiative platforms and coordinating promotion activation
  • Developing and managing select business-building projects
  • Developing the selling tools/materials necessary to deliver the plan
  • Sets priorities and provides the tools for merchandisers/ Beauty Advisers to deliver objectives
  • Coordinating directions on promotions with the Brand Manager and Sales Director, customers and agencies to ensure timely and effective execution of initiatives
  • Identifying and pursuing opportunities that will improve product awareness, shelf presentation, and at point-of-sale
Education Education
Bachelor’s Degree in Marketing
East Carolina University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong analytical and data-mining aptitude, coupled with strong Microsoft Excel skills and basic knowledge of HTML and XML
  • Excellent communication skills: You are able to translate complex data into consumable and actionable insights
  • Strong work ethic, attention to detail, and an ability to work effectively under tight deadlines
  • Excellent communication skills, both written and verbal; strong ability to write, copyedit and judge creative
  • Proficiency with Content Management Systems and ability to edit basic HTML and XML
  • Highly organized and detail oriented (but with the ability to think big picture)
  • Ability to translate data into actionable insights, strong analytical skills and passion for knowing the business cold
  • S/he will be highly motivated, extremely organized and detail-oriented. Able to work in a fast paced environment. Experience with a deadline driven environment
  • Strong sense of ownership and accountability
  • Detail-oriented: You can see the big picture, but also love digging into details to identify trends or causes
Create a Resume
1

Associate Marketing Manager Resume Examples & Samples

  • Oversee content updates of existing materials, including scheduling, routing, editing, proofing and maintaining appropriate inventory levels
  • Help plan, develop and manage the production of new materials and resources
  • Liaise with sales and product strategy to obtain in-depth expertise of financial advisor needs and investment market trends to create effective marketing materials
  • Review effectiveness and timeliness of marketing materials and make recommendations for improvements
  • Monitor fund, industry and market activities
  • Remain current with FINRA compliance rules
  • Support ad hoc requests
  • 2–5 years’ experience in an investment product marketing/communication role
  • Experience in financial services marketing, specifically to the financial advisor market preferred
  • An understanding of financial markets, mutual funds and the financial services industry preferred
  • Strong project management and organizational abilities
  • Ability to write compelling marketing content
  • Knowledge and experience with print, web, email and multimedia marketing
  • Self-starter who can work independently or with minimal supervision
  • Able to manage multiple projects at one time
  • Knowledge of office applications (Microsoft Word, Excel, PowerPoint, Outlook)
  • Knowledge of regulatory and industry rules, guidelines, and standards strongly desired (SEC, FINRA, GIPS)
  • Bachelor’s degree, preferably with a major in economics, business or marketing; MBA or CFA a plus
2

Associate Marketing Manager Resume Examples & Samples

  • Oversee process for distribution of creative assets for Old Navy Japan and China including advertising, PR and Social Media materials
  • Partner with US teams (in-store, advertising, print/TV production, social, PR) to develop marketing materials and programs for Japan and China
  • Partner with in-market production teams on production, delivery and approval of marketing materials
  • Partner with in-market marketing teams to develop campaigns, promotion and creative
  • Partner with in-market agencies to execute and measure executions
  • Collaborate with business team and in-market field team on promotional tactics
  • Assist with all marketing initiatives and other tasks as necessary as we test and learn
  • Support the performance analysis and recommendations for Japan & China marketing efforts
  • Ability to effectively communicate (especially written communication) across teams and cultures
  • Self-initiative and ability to work independently to drive for results
  • Strong organizational and time management / prioritization skills
  • Team player with strong interpersonal skills, able to work with cross-functional teams
  • 3+ years of work experience, preferably in marketing analytic role within retail industry, consumer products, or management consulting
  • Proficiency in Microsoft Word, Excel, PowerPoint and Access
  • BA/BS degree; preferred major in Business, Marketing or Research
  • Retail and/or apparel experience preferred
  • Global cross-functional experience preferred
3

Associate Marketing Manager, International Resume Examples & Samples

  • Oversee process for distribution of in-store marketing creative assets for Old Navy International stores (currently Japan & China, with additional countries in 2015)
  • Partner with International Marketing Strategy team and International Merchants to gather marketing messages necessary to develop in-store and windows marketing collateral for international markets
  • Partner with in-market Japan and China marketing production teams to create, produce and deliver in-store and windows marketing materials ensuring elements are on budget and meet deadlines
  • Manage end-to-end development of international marketing materials; from message gather, to briefing, to approval and delivery of finished creative
  • Provide input into North America windows and in-store briefs to international market needs are covered
  • Brief North America/HQ team for unique international in-store and windows needs
  • Own and maintain international project timeline and trafficking of all projects
  • Assist with all international in-store marketing initiatives and other tasks as necessary as we test and learn
  • Support the performance analysis and recommendations for international marketing efforts
  • Works closely with other marketing teams members (brand managers, creative, technical and print production, asset manager) and as well as international partners (in-market Japan and China Marketing teams, international Merchandising)
  • Ability to work late and/or early hours due to time zone differences
  • Must be flexible and comfortable working with ambiguity
  • Solution-oriented approach to challenges and ability to dig in and find the answer with little direction
  • Ability to see the “big picture” while remaining detailed-oriented
  • A knack for process improvement
  • Creative development process experience
  • 3+ years of work experience, preferably in retail/apparel or other consumer goods
  • Proficiency in Microsoft Word, Excel, PowerPoint
  • BA/BS degree; preferred major in Business or Marketing
  • International experience preferred (especially Asia)
  • Ability to speak/read Chinese and/or Japanese a plus but not required
  • Global cross-functional experience preferred but not required
  • Position is based at Old Navy headquarters in San Francisco,CA (Mission Bay)
4

Associate Marketing Manager Resume Examples & Samples

  • Measure and monitor effectiveness of existing letter-stream campaigns and develop new creative concepts and A/B testing programs
  • Work closely with client business units to uncover opportunities for new communications and collateral materials
  • Develop a strong understanding of the business to ensure that key messages are reflected in all communications and aligned with corporate strategies
  • Draft clear, concise, persuasive letters and web content
  • Produce effective communication strategy and creative briefs that can be used to guide the development of successful collateral and programs
  • Manage implementation of communications projects including implementation of web functionality and other programs that may require cross-functional teams
  • Contribute to creative and strategic planning on all marketing and communications projects
  • Assist in developing content for internal employee-facing communications
  • Work with business analysts to report campaign ROI
  • Bachelor’s degree in communications, marketing, or business preferred
  • Demonstrated passion for creating effective and persuasive communications
  • Demonstrated understanding of financial concepts such as ROI and basic accounting
  • Fluency with Microsoft Office suite of tools including proficiency with Excel and MS Word. Database skills a plus
  • Proficient using/learning digital and web-based tools including web analytics, HTML, survey software, and mass-email platforms
5

Associate Marketing Manager Resume Examples & Samples

  • Write creative briefs that support program strategic objectives
  • Own and manage projects from creative brief to in-store execution
  • 3-5 years of experience in retail Marketing or related field
  • Financial acumen – analytically curious
  • Exceptional verbal and written communication and interpersonal skills required
  • Results oriented, timeliness, attention to detail and accuracy are critical
  • Learn on the fly: learns quickly when facing new problems; is a relentless &versatile learner; and analyzes both success and failures for clues to improvement
  • Problem solver: uses logic and methods to solve difficult problems with effective solutions, and looks beyond the obvious and doesn’t stop at the first answer
  • Time management skills: able to handle a high volume of simultaneous responsibilities within a fast paced, deadline driven environment
  • Flexible and self-motivated with differing leadership styles
  • Proficient in Excel & PowerPoint
6

Associate Marketing Manager Resume Examples & Samples

  • Conception of ideas and crafting of integrated proposal
  • Create proposals in response to RFPs (added value and integrated)
  • Includes customization of Rodale programs, and creation of original program
  • Development of new program work with sales staff to create custom programs for clients
  • Includes researching budgets, producing timelines, working with partners and implementation of sold program
  • Merchandising program execution work closely with sales reps, clients and marketing team members to execute or oversee the execution of sold programs from start to finish
  • Track program progress and prepare final reports for internal use and for clients
  • Assist with the creation and production of sales materials at the direction of Marketing Director
  • Write and manage production of category specific sales support materials including media kit sheets, sell sheets, presentations, mailings and other program collateral
  • Excellent communicator with 4+ years of experience
  • Very strong writing and presentation skills
7

Associate Marketing Manager Resume Examples & Samples

  • Collaborate with Head of Marketing, Sales staff and Creative department to develop category-specific sales materials and presentations
  • Work with Creative team to write, design and produce all marketing materials, sales tools and digital presentations for key brand platform programs
  • Maintenance of a consistent voice and language that will be woven through all materials
  • Assistance in creating identities for advertiser categories
  • Work with Marketing, Event and Creative team to develop and package platform marketing, merchandising, and brand communications programs in support of the sales effort
  • Handle sweepstakes rules, fulfillment, and promotional page coordination
  • Manage key projects related to brand events
  • 4-5 years integrated marketing experience (print, online, mobile and social platforms)
  • Design skills and fluency in Abode Creative Suite a big plus
  • Creative thinker with excellent strategy skills
  • Superior writing and editing skills
  • Highly detail-oriented
  • Strong communication and polished presentation skills
  • Ability to multi-task and work under pressure
  • Experience with 360-degree multi-platform marketing programs
  • Interest in organic living a plus
8

Associate Marketing Manager Resume Examples & Samples

  • Implements circulation plans for both customer and recruitment catalogues, dm pieces and emails
  • Reports on catalogue sales performance and testing. Provides marketing analysis on customer and prospect performance
  • Tracks offline expense and assists the Campaign Manager with managing to the cost budget
  • Coordinates with the production and artworking teams in the UK office on all offline campaigns and their deliverables (covers, offers, tests, inserts, etc)
  • Assists with email segmentation and execution for the US customer (i.e. QA all US emails)
  • Manages relationship with Boden List Management agency by leveraging the Boden customer file for profit without a negative impact on new customer acquisition
  • Works with the US & UK marketing teams (offline & online) to maximise the impact of our campaigns and ensure our communication plans are in line with core business objectives
  • 3-5+ years of experience working within the ecommerce or marketing teams of a fast paced direct business or fashion retailer and is commercially aware of the overall business
  • Must be commercial and analytical, be able to develop their own systems, used to working to targets, very ROI and numbers focused and passionate about the business
  • Experience of planning and executing direct marketing campaigns
  • Analytical. Really numerate and must love number crunching
  • High attention to detail, good communication, negotiation and influencing skills
  • Able to network both internally and externally
  • Can motivate and manage a team
  • Understanding of Boden values and brand
9

Associate Marketing Manager Resume Examples & Samples

  • Leads coordination and development of all email marketing campaigns from brief to deployment
  • Responsible for heavy project management across all phases of email creation and deployment; Includes the following
  • Strong understanding of email best practices, metrics and associated KPIs; Familiar with dynamic content, segmentation strategy and data connections as it relates to email marketing
  • Strong attention to detail and expertise in managing and prioritizing multiple projects/campaigns in a fast-paced, nimble yet deadline-driven environment
  • Strong interpersonal and relationship building skills; enthusiasm and ability to work as part of a multi-disciplinary team with capacity to build new and efficient approaches through industriousness and adaptability; Experience working with outside vendors/agency partners
  • Strong analytical skills; comfortable distilling data into insights/optimization opportunities
10

Associate Marketing Manager Resume Examples & Samples

  • Manage marketing for multiple book product lines in the trade education and business categories. Create and launch high-impact marketing campaigns with effective product messaging to uniformly communicate core differentiation and value propositions, as well as generate print and ebook sales, accelerate market penetration and engage customers, including email, social media, collateral development, direct mail, advertising, marketing related web pages, and other promotional activities
  • Work closely with editorial, sales, creative, marketing communications and vendor account management teams in the implementation of promotions, projects, and enhancements to products to meet market needs
  • Manage, and attend where appropriate, tradeshows with responsibilities including booth design & setup, personnel management, special promotions, conference collateral, and special conference sponsorships
  • Responsible for maintaining relationship with key partners, particularly ETS. Collaborate with MHP Academic and Library Sales team; marketing colleagues at our International Hubs, and explore opportunities for collaboration with MHE School and Higher Ed Group
  • Cross-promote digital Education assets, such as online tests, apps, and adaptive learning partnerships, on inside book cover advertisements, email blasts, direct mail pieces, MHP website, etc
  • Member of team in evaluating new product proposals for education and business markets, and initiating special launch activities on major titles. Serve as the "eyes and ears" for assigned products in terms of how competitors are marketing and positioning their service
  • Create content including corporate and product literature, video and presentation materials to raise market awareness and accelerate sales conversions of test prep and certification products
  • Create ongoing multi-channel and multi-touch campaigns programs which include inbound marketing, SEM, Affiliate, pay per post, blogs and social media campaigns as well as targeted email, monthly webinars, and occasional events. Track and report on campaign performance and market awareness metrics
  • Manage all marketing activities to scheduled plan and budget including offline, guerrilla marketing, SEM, SEO, Affiliate, pay per post, social media
11

Associate Marketing Manager Resume Examples & Samples

  • Creative marketing skills and knowledge
  • Excellent computer skills, especially Microsoft Office
  • Time management and ability to prioritize tasks
  • Ability to organize and work with in-house departments (creative, publicity, direct marketing, conventions, technology group) to accomplish goals
  • Bachelor degree or equivalent experience
  • 2+ years of marketing or sales experience
12

Associate Marketing Manager Resume Examples & Samples

  • Develop/refine product messaging and positioning for McGraw-Hill Economic programs including online content, eBooks, and related digital tools and services
  • Prepare, execute, and evaluate marketing and business development plans for key programs
  • Create compelling content to differentiate programs and drive demand for digital products
  • Develop campaign strategies designed to drive program retention and meet revenue goals
  • Analyze market trends and potential market opportunities and participate in market research, market planning, and product development
  • Gather, analyze, and apply competitive product information
  • Work with sales organization to develop training tools and materials, answer customer/rep inquiries, and troubleshoot special problems
  • 4+ years of Marketing or business development experience required, preferably in educational technology
  • Ideal candidate should be an energetic team player who is comfortable collaborating in a large, and often fast-paced, team environment
  • Must possess the strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue
  • National travel required, approximately 30-40%
13

Associate Marketing Manager Resume Examples & Samples

  • Support the day-to-day activities of the Consumer Marketing department, including marketing plan development, creative asset development, media planning, synergy activation and consumer research
  • Manage the day–to-day development, approval, trafficking and deployment of all Consumer Marketing assets. Prepare and manage project tracking documents and approvals to ensure documents are accurate, up to date and communicated effectively to all stakeholders
  • Manage and collaborate with DCP events team to lead successful event activation for assigned products at D23
  • Manage and collaborate with PR and Production to drive social media strategies and initiatives through YouTube, Twitter and Facebook for Playmation
  • Support synergy initiatives and activities through collaboration with the DCP synergy leads
  • Manage all marketing meetings, presentations and conference calls. Prepare agendas, take detailed notes and share out meeting recaps
  • Coordinate and liaise with external agencies/vendors/partners including TBWA\Chiat\Day, OMDE, Maker Studios and Marvel to execute marketing and promotional programs through their respective platforms and vehicles
  • Track, prepare and publish regular analyses on the key performance indicators (KPI’s) of the assigned marketing programs, such as tracking trailer downloads/views, content sales and online awareness
  • Provide research, database development, presentation creation, media auditing, competitor assessments, general office assistance, and other departmental support
  • Perform or coordinate other duties, responsibilities, projects and provides assistance as assigned
14

Associate Marketing Manager Resume Examples & Samples

  • With their Manager, Associate manager Jewelry & Watches will develop key launch strategies for New Products program, deliver aesthetics and KPIS: Sales, Units, Margin, Share, etc
  • Owns AIA, WN, Brochure, including BTL promotions and storytelling for all New product launches
  • Partner with Category Leader to create and ideate line plans for US, Puerto Rico and Canada
  • Completes all marketing hindsighting and utilizes data to build line plans
  • Demonstrates Merchant Mindset: implements appropriate mix of trend, analysis and market knowledge to deliver revenue & profit plans
  • Price all product and execute a business model to ensure each product is delivering optimal return and profitability
  • Ensures systems are up-to-date and accurate
  • Prepares and analyses ad-hoc reports as needed
  • Partner with Product Development to ensure that not only new product profiles, cost of goods & suggested retail prices are tracking during the development phase, but overall product execution is at highest quality
  • Execute biweekly creative direction for all new launches including photography, merchandising, and story telling
  • Manage and update all legal names in partnership with Legal and contribute to copywriting, including product names, trademarks, descriptions, and promotions
  • Manage customer and representative in depth qualitative analysis prior to launch
  • Develop marketing strategies to create web promotions, videos, and social media activation
  • Spearhead all marketing communications with Public Relations, Social Media & Digital partners
  • Monitor industry trends, evaluate competition, and identify potential white space opportunity
15

Associate Marketing Manager Resume Examples & Samples

  • Assist in all areas of creative development and production for ongoing paid circulation marketing initiatives, as well as new product launches
  • Work alongside in-house and external freelance creative teams
  • Manage work flow and timings with project managers
  • Act as support and back-fill for marketing managers
16

Associate Marketing Manager Resume Examples & Samples

  • BUILD, EXECUTE AND MEASURE BRAND SOCIAL CAMPAIGNS ACROSS ALL SOCIAL CHANNELS, INCLUDING: FACEBOOK, INSTAGRAM, TWITTER, GOOGLE+ AND SNAPCHAT. (AND OTHERS AS THEY COME TO MARKET)
  • EXPERTISE IN DEVELOPING AND MANAGING CONTENT CALENDARS AND ALIGNING WITH LARGER BUSINESS AND EDITORIAL PRIORITITES
  • MANAGES THE OVERARCHING BRAND MARKETING CALENDAR AND ANALYZES KEY KPIS
  • RESPONSIBLE FOR GENERATING ANALYTIC REPORTS VIA INTERNAL ANALYTIC PROGRAM AS WELL AS OUTSIDE REPORTING TOOLS
  • MONITORS SOCIAL DASHBOARD AND REPORTS ON ANY TRAFFIC OR SALES TRENDS
  • PARTNERS TO CREATE DAILY CONTENT DIRECTION FOR FACEBOOK, TWITTER, PINTEREST, GOOGLE+, AND INSTAGRAM WITH CREATIVE CONTENT DESIGNER
  • ACTS AS MODERATOR FOR ALL CHANNELS BY INTERACTING WITH FANS, ANSWERING QUESTIONS, AND STARTING CONVERSATIONS
  • STAYS CONNECTED TO ALL SOCIAL CHANNELS AND IS AN EXPERT IN THE CHANGING SOCIAL LANDSCAPE
  • STAYS UP TO DATE ON INDUSTRY NEWS AND CHANGES WITHIN EACH PLATFORM
  • WORKS WITH EDITORIAL AND MARKETING TEAMS TO SUPPORT SITE INITIATIVES AND DEVELOP NEW IDEAS
  • 3-5 YEARS DIGITAL MARKETING EXPERIENCE; MINIMUM OF 2 YEARS FOCUSED ON SOCIAL
  • MUST LOVE NUMBERS AND BE EXPERIENCED PULLING AND ANALYZING SOCIAL ANALYTICS
  • PASSIONATE ABOUT SOCIAL MEDIA
  • FAMILIARITY WITH CURALATE (PINTEREST & INSTAGRAM), FACEBOOK ANALYTICS (FACEBOOK), SPROUT (GOOGLE+ & TWITTER) & OMNITURE
  • ROLL-UP SLEEVES POSITIVE ATTITUDE A MUST
  • IS RESOURCEFUL AND CREATIVE WHEN IT COMES TO DEVELOPING CONTENT FROM LIMITED ASSETS - ABILITY TO NOT ONLY THINK OF GREAT IDEAS, BUT FIGURE OUT HOW TO BRING THEM TO LIFE
  • CAN WORK UNDER TIGHT DEADLINES, SAME-DAY ASSIGNMENT REQUESTS, AND UNDERSTANDS THE POWER OF "NOW"
  • LOVES (LOVES! LOVES!) FASHION, STYLE, BEAUTY AND SHOPPING
  • HAS THE ABILITY TO SPOT TRENDS AND CREATE UNIQUE STORIES AROUND TRENDING SEARCHES
17

Associate Marketing Manager Resume Examples & Samples

  • Prior experience in a digital marketing preferably within the publishing industry
  • Proven record of developing and executing effective digital marketing strategies with strong return on investment
  • Ability to liaise and build strong working relationships with a diverse range of stakeholders including libraries, professors, researchers, institutions, and government departments
  • Great influencing and negotiation skills
  • Effective organisational skills including the ability to manage multiple projects and deadlines simultaneously
  • High level of computer literacy with Microsoft office, experience with a Marketing Automation System is a plus
  • Tertiary qualifications in marketing or other related field is essential
  • Flexibility to travel internationally approximately 3 weeks per year
18

Associate Marketing Manager Resume Examples & Samples

  • Tactically execute on high-level strategies identified to grow and optimize the traditional paid search channel
  • Provide direction and management of emerging paid search products such as PLA’s, RLSA and others; proactively research product issues and formulate actionable solutions
  • Compile, analyze and track data to aid in decision making and optimization of search portfolio
  • Liaise with the broader Marketing organization, Product teams, etc as needed to drive paid search initiatives
  • Mine various data sources to identify and implement keyword portfolio expansion opportunities
  • Execute ongoing performance testing of such things as search ad copy and landing pages
  • Contribute to the development of the overall search marketing strategy and processes
  • Other ad hoc projects as determined by acquisition team including beta testing new products with partners
  • 5+ years of related experience required
  • Ability to work autonomously and demonstrate self-started qualities to research PPC issues and formulate tangible solutions
  • Proven ability to manage multiple projects, drive hard to completion, and deliver effective results
  • Background in online advertising or eCommerce preferred; willingness to learn required
  • Strong organizational skills with exceptional attention to detail and accuracy
  • Solid analytical experience and aptitude; passion for using data to make decisions
  • Skilled with MS Excel; experience with SQL a strong plus
  • Ability to thrive in a fast-paced, fluid environment
  • Desire to think out of the box and identify creative solutions
19

Associate Marketing Manager Resume Examples & Samples

  • BUILD, EXECUTE AND MEASURE ALL EMAIL CAMPAIGNS AND GROW EMAIL SUBSCRIBERS
  • BUILD, EXECUTE AND MEASURE BRAND SOCIAL CAMPAIGNS ACROSS ALL SOCIAL CHANNELS, INCLUDING: FACEBOOK, INSTAGRAM, TWITTER, SNAPCHAT (AND OTHERS AS THEY COME TO MARKET)
  • ALIGN WITH THE LARGER BUSINESS WHILE DEVELOPING MARKETING AND GROWTH STRATEGIES
  • MANAGE THE OVERARCHING BRAND MARKETING CALENDAR, HELP LEAD END-TO-END CAMPAIGN MANAGEMENT BY PLANNING, EXECUTING AND ANALYZING KEY KPI'S
  • RESPONSIBLE FOR GENERATING ANALYTIC REPORTS VIA INTERNAL ANALYTIC PROGRAM
  • AS WELL AS OUTSIDE REPORTING TOOLS
  • STAYS UP TO DATE ON INDUSTRY NEWS AND CHANGES WITHIN SOCIAL AND EMAIL
  • WORKS CROSS FUNCTIONALLY WITH OPERATIONS, BUSINESS DEVELOPMENT, MERCHANDISING AND CUSTOMER SERVICE TEAMS ON THE PRODUCTION OF MARKETING MATERIALS
  • WORKS WITH EVENTS TEAM TO PLAN OFFLINE MARKETING PROGRAMS AND EVENTS
  • 4 YEARS DIGITAL MARKETING EXPERIENCE
  • MUST LOVE NUMBERS AND BE EXPERIENCED PULLING AND ANALYZING DATA
  • POSITIVE CAN-DO ATTITUDE IS A MUST
  • IS RESOURCEFUL AND CREATIVE WHEN IT COMES TO DEVELOPING STRATEGIES FROM
  • LIMITED ASSETS
  • IS COLLABORATIVE BUT IS ALSO SELF-DIRECTED AND MOTIVATED
  • CAN WORK UNDER TIGHT DEADLINES, SAME-DAY ASSIGNMENT REQUESTS, AND
  • UNDERSTANDS THE POWER OF "NOW"
20

Associate Marketing Manager Resume Examples & Samples

  • Lead Marketer for Selected Medical Publishing Areas: Product/vertical ownership for a selection of publishing areas and associated revenue. Devise and implement approved marketing activities for frontlist and backlist products in these areas to build awareness and drive sales. Act as product marketing lead in these areas, speaking for the products in Medical cluster promotions (digital, trade show, etc), providing marketing & sales materials, and reporting back on performance
  • Content Marketing Liaison for Medical: Work with Marketing Services to channel the creation of all marketing collateral (digital and print), under the direction of the Medical Marketing Manager for their initiatives and to meet the needs of this position's own product verticals. Maintain Medical ad schedule/submission deadlines
  • Trade Show Management: Manage trade show schedule with Medical Marketing; work with Marketing Manager & Marketing Services to maintain show budgets; work with team to determine appropriate shows/materials/logistics; work with internal and external creative teams to generate show materials; coordinate registration for conferences
21

Associate Marketing Manager, Shopstyle Resume Examples & Samples

  • Support Sr Manager in all paid acquisition strategies (Display, Social, Mobile App)
  • Implementation, execution, campaign management, and optimization of best in class UA campaign strategies
  • Day-to-day monitoring and optimizing of paid social platforms (expertise in Facebook Power Editor and experience with Pinterest, Instagram, Twitter, etc) to drive revenue, traffic, social engagement, and fan growth
  • Traffic all creative and URL’s to media partners
  • Manage the ad creative process (developing banner concepts and copy, working with the Brand marketing team to align on overarching themes, and submitting creative requests to Design)
  • Work cross-functionally with brand marketing, bus dev, engineering, and design to optimize paid acquisition funnels
  • Monitor competitive acquisition strategies and creative to help drive strategic direction for our Display/paid Social strategy
  • Stay up to date on industry trends, new advertising products, and new features within different acquisition platforms
22

Associate Marketing Manager Resume Examples & Samples

  • Monitor consumer and business trends and identify gaps in the market that provide opportunities for profitable and sustainable volume growth
  • Ensure that all the planned national marketing initiatives are effectively executed and strictly adhere in all aspects to company standards
  • Ensure that all the planned local marketing initiatives are aligned with the bottler/brand teams, designed and executed and strictly adhere in all aspects to company standards
  • Ensure DME is invested as per approved plans, continuously review and monitor marketing spends at the region
  • Apply TCCC best practice guidelines in the area of product, package and promotion whilst implementing marketing activities
  • Continuously monitor and work towards optimizing reach and frequency of communication done across the region
  • Business Planning
  • Management of Service Providers/ Suppliers
  • Marketing Initiatives / Programs Execution
  • Knowledge of in-store consumer purchasing behavior in order to develop effective in store merchandising programs
  • Understands how to utilize marketing assets and apply a marketing/retail program or property based on the specific needs of the region/consumer
  • Dealing with multiple stakeholders
  • Building effective working relationships with the bottlers
  • Influencing bottlers to execute marketing plans
  • Competent understanding of channel, pack, price dynamics (BPPC)
23

Associate Marketing Manager, Kids Resume Examples & Samples

  • Track competition and define “Good, Better, Bestâ€� assortments within each category
  • Identify brand appropriate “white spaceâ€� opportunities for future growth
  • Maintain consistent customer focus across all categories
  • Utilize hindsighting to understand common denominators of best sellers
  • Collaborate with Puerto Rico and Canada to build new product line plans for US, Canada and Puerto Rico based on historical information and industry trends
  • Deliver consistent trend and brand message across categories and business units
  • Act as guardian of the brand positioning
  • Develop, own and communicate category vision, trend implementation, product aesthetic and campaign execution
  • Hold self and all cross-functional team members accountable for delivering revenue, profit and aesthetic goals of the category—driving change to achieve those goals when needed
24

Associate Marketing Manager Resume Examples & Samples

  • Bachelor’s Degree in Marketing, Advertising or related field preferred
  • 2-3 years of experience in direct response or B2C marketing/advertising
  • Organised, efficient and detail oriented
  • Ad-agency experience strongly preferred
25

Associate Marketing Manager Resume Examples & Samples

  • Ability to plan a campaign within budget
  • Knowledge and understanding of systems and processes which support the marketing function
  • Product and/or Community Marketing experience, and a sound knowledge of and interest in the evolving STMS business is essential
  • Team player who supports others within their core team and who works collaboratively with marketers from other teams
26

Associate Marketing Manager Resume Examples & Samples

  • Create e-Planner projects and write and develop merchandising and marketing directives, ensuring they are accurate, actionable, and meet the company’s operational standards, with focus on workload planning, merchandising, and proper point of sale execution
  • Serve as a point person between the stores and the Home Office by providing proper guidance and support to the field when necessary, and by managing two-way communication channels between each other
  • Coordinate and partner with other departments on cross promotional initiatives
  • Craft articles, content, store alerts, and other information for BN Inside to inform employees about upcoming promotions and merchandising initiatives and to generate buzz, and participate in BN Inside Editorial Committee meetings
  • Ensure the proper and effective use of the Barnes & Noble brand in print, radio, television, and digital/online advertising
  • Analyze sales and marketing metrics to determine trends and new sales opportunities, and provide promotional sales reporting to the team to help develop and set benchmarks for upcoming promotions
  • Produce engaging, effective, and relevant in-store marketing materials by partnering with Creative & Advertising and acquiring key creative collateral from vendors, proofing all signage for accuracy and errors, and disseminating the correct use and set up of all marketing materials to the stores
  • Provide input and promotional ideas to team Music/DVD team
  • Maintain the team’s marketing and upcoming new release and theatrical calendars
  • Represent the Music/DVD department in VP level marketing and planning meetings
  • Contribute to the product selection and merchandising of fixtures and promotions with an eye towards recognizing current trends and marketing drivers, and through direct partnership with vendors and distributors in choosing the most effective product mix and marketing for each promotion
  • Consult with a variety of music and entertainment vendors and studios to plan successful sales initiatives for upcoming promotions
  • Manage music/video licensing fees, and coordinate with Account Payable on any outstanding licensing fee balances
  • Provide vendors and other partners with sales reporting and other informational support
  • Assemble and test sample displays and/or fixtures sent to the Music/DVD team
  • Manage the department’s administrative needs and requirements (e.g. meeting scheduling, conference room booking, arranging conference call lines, etc.)
27

Associate Marketing Manager Resume Examples & Samples

  • Managing the development of sales ready deliverables, such as
  • Able to influence at many levels within the organization
  • Strategic forward thinker who puts the needs of the whole over their individual contribution
  • Results oriented with a sense of urgency
  • Prepared to learn, ask questions and challenge conventional thinking
  • Marketing, sales, or classroom teaching experience
  • Exposure to positioning, pricing, and product development practices
  • Knowledge of the state adoption process a plus
  • ELA/ELD knowledge a plus
  • Bachelor's Degree in Marketing, Business or related field preferred or equivalent work experience
  • 2+ years of experience in a related marketing or sales function
28

Associate Marketing Manager Resume Examples & Samples

  • Responsible for offer management of all promotional vehicles both traditional and non-traditional. 25%
  • Support and at times lead weekly marketing meetings with Merchant teams to manage content. 10%
  • Support advertising pre-planning process, developing and maintaining marketing calendars, production schedules, and generating analytics to support decisions. 10%
  • Build and maintain strong cross-functional working relationships and adapt to the ever-changing processes and schedules that the retail business requires. 15%
  • Provides direction to creative team through brief writing for marketing executions including print, direct mail, email, and rich media/display. 25%
  • Work with the BRU Brand Marketing and Merchant organization to understand messaging and offer content to determine messaging across channels. 15%
  • 3-4 years relevant Marketing experience
  • Highly developed organizational skills and relationship management skills
  • Must be able to adapt communication styles and channels as appropriate for the audience
  • Ability to work successfully in a high-paced, dynamic and high-pressure environment
  • The successful candidate will work extremely well with others, always act with a sense of urgency, provide solutions, and be able to manage multiple priorities at once
  • Excellent time management skills. Must have the ability to manage and prioritize multiple projects simultaneously
  • Ability to effectively and creatively problem solve
  • Strong quantitative skills. Clear understanding of financial analysis
  • Excellent written and oral communication
  • Working knowledge of Microsoft Office applications including Word, Excel, PowerPoint and Outlook
29

Associate Marketing Manager Resume Examples & Samples

  • Create strategic sales strategies with the sales force driving market penetration and growth
  • Work with large, cross-functional team to identify and evaluate digital product and service opportunities so as to surpass all financial measures
  • Develop/refine product messaging and positioning for McGraw-Hill Marketing products including integrated online solutions and related digital tools and services
  • Design and implement campaigns to launch new digital products and services, including customer communication, competitor analysis, implementation, sales training, and support
  • Oversee an annual convention and event strategy
  • Bachelor's Degree, or equivalent work experience required
  • Two plus years of customer-facing experience required
  • Self-motivated with a strong desire to win
  • Able to motivate and inspire others
  • Strong awareness of the challenges being faced in Higher Education and the role technology can play in improving this
  • Strong digital competency required
  • Approximately 40% travel required
30

Associate Marketing Manager, China Resume Examples & Samples

  • Support the development of strategic marketing plans and to aggressively meet business goals towards achieving the vision of becoming the world’s first community-driven SuperBrand
  • Support monthly, quarterly and annual planning and reporting
  • Take point on internal marketing to showcase and communicate the latest and greatest from the team
31

Associate Marketing Manager Resume Examples & Samples

  • Assist in building, managing and implementing effective digital marketing campaigns on Disney Interactive’s network of sites (Disney.com, StarWars.com and Babble.com) and Disney’s presences on social media platforms. Leverage tactics such as such as co-marketing with Disney business unit partners, content marketing, email marketing, events, online and house media advertising, social media, SEM, mobile marketing, and partnership with PR to deliver
  • Contribute to development of compelling marketing plans and one-sheets for communicating marketing programs to internal stakeholders
  • Work in partnership with all related teams to produce comprehensive marketing campaigns
  • Communicate marketing plans, timelines, and milestones with internal and business unit stakeholders
  • Contribute to operationalization of brand guidelines with Disney Interactive’s network of sites
  • Improve marketing operations in partnership with business operations, finance, product, content and editorial teams, and synergy teams. Collaborate with product team to define areas for product improvement and new innovation
  • Produce ad hoc and regular reports using data from Omniture and other data tools for stakeholders internal to Disney Interactive and for executives at partner business units. Use data to measure performance of programs and to drive innovation through insights
  • Research industry trends, tools, and products to support marketing operations
  • 1-2 years experience in digital marketing for a digital media and entertainment company
  • Well-organized, creative, independent, self-motivated individual with exceptional presentation, written and oral communication skills
  • Effective interpersonal skills and professional demeanor
  • Ability to communicate effectively across all levels of management and teams and work well in a rapidly changing environment
  • Ability to effectively prioritize and adjust to multiple demands
  • Proficient in Microsoft Office Tools, Keynote, Omniture, YouTube Analytics; other Web Analytics tools a plus
  • Enthusiastic about Disney and committed to upholding the quality of the brand
32

Associate Marketing Manager Resume Examples & Samples

  • 10 years experience directly managing integrated marketing programs, retail programs, creative development, program analysis and media planning
  • Excellent communication skills including ability to present to large groups of individuals and lead meetings efficiently
  • Ability to manage relationships with business partners and agencies both internally and externally
  • Extensive knowledge of retail and customer marketing concepts
  • Proven ability to create a positive working environment that encourages creativity, the championing of new ideas and processes
  • Strong people management and coaching / development skills
  • Results driven and a self-starter
33

Associate Marketing Manager, Kids & Home Resume Examples & Samples

  • Deliver balanced product assortment meeting both aesthetic and financial goals for categories
  • Act as guardian of the brand positioning, delivering consistent trend and brand message across categories and business units
  • Evaluate and implement appropriate pricing strategies for each category to build Avon equity
  • Utilize hind sighting to understand common denominators of best sellers
  • Own new product KPIs maximizing, revenue and profit, delivering total year financial plan
  • Assist Manager in in development and communication of category vision, trend implementation, product aesthetic and campaign execution
34

Associate Marketing Manager, Brfs Resume Examples & Samples

  • 1) Required knowledge, skills & abilities
  • Incredibly curious, usually finds him/herself questioning the “status quo”
  • Thrives on developing solutions, testing new ideas and learning from failures and successes
  • Ability to think both creatively and strategically. Able to support specific decisions
  • Strong ability to multi-task, follow up and manage competing priorities
  • Ability to work with cross-functional teams, including non-US audiences
  • Computer skills (Word/Excel) required – experience with Facebook, Pinterest, Instagram platforms required
  • 2-4 years’ experience in social media and/or marketing preferably in the retail, apparel, fashion, cosmetics industries or within an agency and/or online editorial
35

Associate Marketing Manager Resume Examples & Samples

  • SIGNIFICANT PROFESSIONAL LIFESTYLE MARKETING EXPERIENCE REQUIRED ( MAJOR BRAND )*
  • 5-8 yrs relevant lifestyle industry experience (footwear, apparel, entertainment, etc.)
  • Brand or agency experience in asset creation, media and content strategy, and overall marketing plan development and activation
  • Influencer strategy and activation
  • Retail marketing experience
  • Proven ability to work across all levels of an organization as well as external partners and agencies – must feel comfortable working with / presenting to senior management
  • A self-starter
  • Highly digitally savvy
  • Domestic travel required
36

Associate Marketing Manager Resume Examples & Samples

  • Tactically execute on high-level strategies identified to grow and optimize the traditional Paid Search channel, owning specific audience verticals
  • Develop short-term and long-term strategies to scale Feed channel programs including Google Shopping, Polyvore, and others; work closely with third party vendor to manage day-to-day execution
  • Provide direction and management of emerging paid search products and betas; proactively research product issues and formulate actionable solutions to fit our unique business model
  • Liaise with the broader Marketing organization, Product teams, etc. as needed to drive Paid Search and Feed channel initiatives
  • 6+ years related experience required; experience in customer acquisition marketing, digital marketing, or eCommerce strongly preferred
  • Ability to work autonomously and demonstrate self-starter qualities to research channel-specific issues and implement tangible solutions
  • Experience managing projects from start to finish across multiple internal and external teams; comfortable working with/presenting to key stakeholders
  • Ability to stay nimble and perform consistently in a fast-paced environment
  • Skilled with MS Excel; experience with SQL or BigQuery preferred
37

Associate Marketing Manager Resume Examples & Samples

  • Collaborate & work effectively in cross-functional teams
  • Strong organizational skills and time management /prioritization skills
  • Strong written & oral communication skills
  • Ability to manage change, thrive in a fast paced environment & deal with ambiguity
  • ‘Can do’ attitude
  • Creative judgment and the ability to work directly with creative teams
  • Proficiency in Microsoft Word, Excel and PowerPoint
  • 2) Minimum educational level
  • 3) Experience Required
  • 2-4 years experience in fields related to marketing or retail
  • Retail knowledge and experience (including work with retail field organizations)
38

Associate Marketing Manager Resume Examples & Samples

  • Passion for Gap and the retail/fashion industry
  • Political savvy and the ability to navigate a complex organization
  • Ability to deal with ambiguity effectively, and with a positive attitude
  • Ability to work in a fast-paced environment and prioritize multiple projects
  • Outstanding organizational skills and project management experience: ability to manage/prioritize multiple projects simultaneously, learn on the fly as necessary
  • Excellent attention to detail required
  • Experience in online required
  • BA/BS in Marketing, Business, Communications, Fashion/Merchandising or similar
  • 1-2+ years relevant experience
39

Associate Marketing Manager Resume Examples & Samples

  • Assist in the development and execution of yearly marketing plans to drive customer acquisition and engagement through various offline & online channels including, print, in-person events, SEM, SEO, social media, display, mobile, video, email and content marketing
  • Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget
  • Assist in the planning, execution and management of our social media campaigns across our various profiles, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels (Snapchat, Instagram, Vine, etc.)
  • Be responsible for the production and sourcing of all campaign materials while being able to write and edit copy for the website, email, brochures, flyers, landing pages, etc
  • Assist in the optimization of our marketing automation and lead nurturing processes through email, content, and social channels to deliver qualified leads to sales
  • Help to grow new leads, including marketing-qualified leads, by converting site traffic, email recipients, social followers, through calls-to-action, landing pages, and lead generation content (including offers)
  • Plan, execute, and measure experiments in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms to drive marketing-qualified leads to the sales team
  • Manage and build various email lists and campaigns, while working to minimize list decay and unsubscribes for greater email campaign effectiveness
  • Assist in the development of the yearly editorial calendar / content production and distribution schedule
  • Assist in the research needed to develop new content marketing strategies, including sponsored content, based on company goals and our product development slate
  • Understand how to conceptualize, produce, and measure branded content campaigns to support all lines of business
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Measure results and optimize the nurture tracks for these segments to convert leads to customers
  • A College or University Degree; a diploma or post-graduate studies in Marketing is preferred
  • Excellent writing and editing capabilities
  • Three plus years of experience in Marketing with a significant portion of this time focused on Digital Marketing
  • Experience building landing pages for both paid and content marketing - Proficiency with Unbounce is preferred buy not necessary
  • Experience with Google AdWords, Bing and Paid Social; acquisition strategies and tactics
  • Experience with Branded Content production
  • Microsoft Office - Outlook, Word, PowerPoint, Excel, etc
  • Must have high level of proficiency using a Marketing Automation Platform - Marketo Preferred
  • Solid understanding of how to utilize a social media publishing tools - Hootsuite is preferred
  • Solid understanding of web analytics (GA preferred) and experience in analyzing and reporting on campaign performance and identifying insights to drive better business results and growth
  • Able to analyze data, use customer research and metrics to identify opportunities and assess efficiency of marketing programs
  • Demonstrated ability in delivering results - requires skills of a hands-on marketer, with strategic insight
  • Hands-on and action oriented with a willingness and desire to take initiative, think critically and be a creative problem solver that can execute on your own and via others
  • Strong aptitude to manage existing internal partners and build relationships
  • Team player that is hard working, results driven and relentless in finding a way to get the job done
  • Exceptional verbal and written communication and interpersonal skills
  • Creative but Analytical always seeks to understand "why"
  • Keen business sense, with the ability to find creative business-oriented solutions to problems
  • Demonstrate integrity, trustworthiness and good judgment
40

Associate Marketing Manager Resume Examples & Samples

  • Manage relationships with key cross-functional partners, internal and external creative resources, third party vendors, and promotional partners to support marketing placements outside of Disney-branded platforms (including print, digital, TV, social media, and experiential/event efforts)
  • Manage timelines for multiple projects simultaneously, route creative elements internally to obtain necessary approvals, and manage the distribution of advertising assets across media platforms
  • Assist in the creation of campaign launch presentations, premium exploration and execution, campaign summary reports, and maintenance of monthly asset tracking/deliverables
  • Provide support to general marketing processes and the competitive landscape, including marketplace research; copywriting; vendor contracts; meeting set up and notes; invoice processing; budget tracking
  • Minimum of 2 years in television marketing/promotions, with an affinity towards targeting kids and millennial moms
  • Experience managing the execution of marketing programs, including paid media & events
  • Ability to think both strategically and creatively
  • Highly collaborative with strong communication skills, both written and verbal
  • Ability to build credibility and collaborate with internal stakeholders and vendors
  • Ability to multi-task and prioritize project workflow in a fast paced environment
  • Steady demeanor in the face of a shifting daily priorities and business climate
  • Positive can-do attitude with strong initiative and follow through
  • Skilled in all Office software, PowerPoint, Word, Excel, Outlook and Keynote
  • Experience in digital media, social media, women’s lifestyle (entertainment/products/parenting) or messaging to young kids (entertainment/products)
  • Understanding of multicultural marketing and connecting with diverse audience segments
  • Previous exposure/experience with media planning
  • Knowledge of SAP, Photoshop
  • Bachelors degree in Marketing, Advertising or Digital Media
41

Associate Marketing Manager Resume Examples & Samples

  • Provide direction and management of emerging paid search products and beta programs; proactively research product issues and formulate actionable solutions to fit our unique business model
  • Liaise with the broader Marketing organization, Product teams, etc. as needed to drive Paid Search channel initiatives
  • Own execution of ongoing A/B testing of such things as search ad copy and landing pages
  • 6+ years SEM campaign management experience required; experience in customer acquisition marketing, digital marketing, or eCommerce strongly preferred
  • Experience with Google AdWords, Bing Ads, and Yahoo Gemini required; AdWords certification and experience with third party advertising platforms (Marin, Kenshoo, etc.) strongly preferred
42

Associate Marketing Manager Resume Examples & Samples

  • 0-2 years of paid search experience
  • Ability to juggle a large number of clients in a fast-paced environment
  • Expertise gained from hands-on management of SEM programs on Google and Bing
  • Expertise gained from using third-party SEM platforms such as Kenshoo, Marin, DART Search
43

Associate Marketing Manager Resume Examples & Samples

  • 3+ year's experience in digital and/or B2C marketing
  • Creative thinker with a passion for creating marketing assets that with resonate with the customer
  • Solid experience using web analytics and/or testing tools to analyze behavior and launch campaigns
  • Polished and professional demeanor
  • Team-oriented
  • Demonstrates initiative
44

Associate Marketing Manager Resume Examples & Samples

  • Partner with US teams (In-Store, Advertising, Print/TV production, Social, PR, Online) to develop marketing materials and programs for Canada & Mexico
  • Partner with in-market marketing teams/agencies to develop campaigns, promotion and creative
  • Partner with in-market agencies on production, delivery and approval of marketing materials
  • Oversee organization and distribution of all creative assets and guidelines to Old Navy Mexico and Canada partners, including Advertising, Consumer Engagement, PR and Social Media materials
  • Assist with implementation of new store launches and seasonal Marketing strategies
  • Collaborate with business teams and in-market field teams on promotional tactics
  • Assist with maintenance of the Marketing Commercial calendars for each market
  • Contribute to all Marketing related store communication for Canada and Mexico
  • Track and manage invoices from in-market agencies
  • Support the hind-sighting of Mexico and Canada marketing efforts
  • 3+ years of work experience, preferably in marketing or retail environment
  • Experience with Social Media content and advertising management
  • Position is based at Old Navy headquarters in San Francisco, CA
45

Associate Marketing Manager Resume Examples & Samples

  • Entry-level or 3-5 years related experience preferred
  • Baseline understanding of the marketing process
  • Ability and interest in developing an understanding of multiple digital platforms
  • Ability to identify and explore marketing opportunities
  • Ability to communicate verbal and written information effectively to internal teams
  • Ability to build strong relationships
  • Analytical and organizational skills
  • Familiarity of standard office software such as MS Excel, MS Word, and MS PowerPoint
  • Effective presentation skills
  • Strong sense of commitment to deliver on assigned projects
  • Talk and hear
  • Use hands and fingers to organize, place and move workflow
  • Visually observe objects up close and at a distance
  • Use reasoning and solve problems through analytical deduction
46

Associate Marketing Manager Digital Marketing Resume Examples & Samples

  • Responsible for day to day execution of the programmatic display media program
  • Ensure seamless execution of promotional messaging within display ads, including re-writing promotional headlines and QA-ing campaigns and templates to ensure correct content is being displayed to the customer
  • Manage relationships and be the main point of contact with agencies and internal business partners to know how to better support the brand initiatives, big ideas, and strategies
  • Lead seasonal creative process with the brands, refreshing the display assets each season – includes brief writing, asset gathering, and managing cross department approvals
  • Support the Display Team to ensure efficient execution of program and efficient workflows
  • Analyze reporting and hindsighting of display campaigns
  • Write creative briefs, approve creative, create tracking tags, and traffic campaigns to agencies
  • Manage creative testing strategy including prioritization, brief writing, analysis, and implementation of recommendations
  • Manage cross-functional and cross-departmental issues/questions regarding campaign execution
  • 4+ years of experience in digital marketing, planning, buying or direct marketing experience
  • Extremely task oriented, organized, and detailed oriented
  • Excellent working knowledge of Microsoft Office including Word, Excel & PowerPoint and business intelligence tools
  • Ability to deal with change with a passion for innovation and creative problem solving
  • Strong written and verbal communication skills, both within and outside the organization
  • External vendor management experience preferred
  • Keen interest in the digital advertising field with an opportunity to grow
  • Ability to quickly learn and become fluent in new technologies
  • Willingness to work in a fun, entrepreneurial atmosphere within the stable environment of the largest specialty apparel retailer in the United States
47

Associate Marketing Manager Resume Examples & Samples

  • Support the development, deployment and management of the direct-to-consumer college savings program (NJBEST) acquisition strategies - including social media, web content via njbest.com, advertising, and email
  • Help plan, develop and manage the production of compelling marketing resources for web, print, and digital platforms
  • Help coordinate and support NJBEST community outreach efforts
  • Actively track the effectiveness and timeliness of marketing materials and make recommendations for improvements
  • Maintain awareness of the 529 college savings regulations and legislative updates that impact sales and marketing efforts
  • Identify product marketing opportunities based on industry trends, current market environment and competitive advantages
  • Collaborate with internal partners, including sales team, product management and marketing team, to execute on key deliverables
  • 2–5 years’ experience in investment product marketing/communication role
  • Bachelor’s degree, preferably with a major in economics, business or marketing. MBA or CFA preferred
  • Experience in financial services marketing with B2C experience preferred
  • Understanding of financial markets, mutual funds and the financial services industry preferred
  • Strong written and verbal communication skills with the ability to write compelling marketing content
  • A true team player, translating prior knowledge and experience into strong and productive relationships internally and externally
  • Likes a fast-paced environment and can successfully manage multiple projects at one time
  • Experience working with cross-functional and multi-channel teams (e.g., sales/marketing, client service, management, legal, performance, and graphics)
  • Knowledge of office applications (Microsoft Word, Excel, PowerPoint, Outlook and Access)
  • Flexible and able to succeed in an autonomous, dynamic, and highly functional team
  • This job may require local state-based travel
48

Associate Marketing Manager Resume Examples & Samples

  • Assisting with product launch strategy and planning
  • Develop sales promotions plans to drive business, react to market
  • Analyze sell-through data, demand drivers—make projections and forecasts
  • Perform and report North America competitive and market analysis
  • Collaborate with sales to develop channel promotional activity strategy and plans
  • Bachelor's degree in business, marketing or closely related disciplines (MBA a plus)
  • 3-5 years experience in product marketing, marketing and/or in consumer electronics industry a plus
  • Strong business acumen and business analysis skills
  • Effective Communication, both oral and written
  • Excellent Microsoft Excel skills (familiar with formulas and using excel to build forecast and analyze data)
  • Familiar with Microsoft PowerPoint, Microsoft Word
  • Must be a team player, critical thinker, and problem solver
  • Detail oriented, proactive, self-motivated, self-directed
  • Must be analytical and comfortable with statistical analysis as job entails forecast, industry and sell-through analysis
  • Must have strong interpersonal and negotiating skills
  • Willing to travel both domestically and internationally, as needed (up to 20%)
49

Associate Marketing Manager Resume Examples & Samples

  • 1) Knowledge, skills & abilities
  • Must have the ability to exercise sound independent judgment and discretion in establishing and maintaining strong working relationships
  • High professional standards regarding customer service to business partners and peers
  • Ability to work and drive for results independently
  • Strong interpersonal & communication skills
  • Ability to multi-task and work in fast paced environment with competing demands
  • Quantitative Skills
  • PC skills: Microsoft Office-Word, Excel, Essbase, PowerPoint and / or other software / database skills
  • 2) Education
  • Bachelors Degree or equivalent work experience preferred
  • 3) Experience
  • Minimum 2 to 3 years work experience required. Experience in CRM, finance, or other analytics role preferred. Experience in retail, apparel, or related industry preferred
50

Integrated Associate Marketing Manager Resume Examples & Samples

  • Manage/Create/Distribute Media Kit Materials, E-blasts, and all selling materials
  • Execution of signature programs and merchandising projects to include events, mailings, inbook promotions, countercards, specific advertiser online programs, video, and more
  • Excellent writing and organizational skills
  • Knowledge of syndicated research
  • Design proficiency: Knowledge of InDesign, PowerPoint and all MAC platforms a plus3+ years of experience in magazine publishing preferred
  • 2+ years of experience in marketing necessary-- ideally in publishing
51

Associate Marketing Manager Resume Examples & Samples

  • Lead competitive research and analysis on new products and trends and provides recommendations to management
  • Assist in the development of innovation calendar and manages the execution of assigned product launches and collections
  • Partner with Sales Analyst to evaluate sell-in and sell-through of marketing programs and provides recommendations on future programs
  • Assist Manager in execution of research studies
  • Analyze and issue monthly Nielsen Reports and provide a summary of key findings
  • Develop Artwork Briefs to provide brand messaging and art directives to creative group. Open artwork jobs and tracks routing for approvals to ensure deadlines are met
  • Analyze SKU performance and provide SKU rationalization recommendations to management
  • Partner with NPD and Supply Chain/Planning to ensure that all programs and initiatives developed meet the required timelines
  • Assist Manager in day-to-day communication / development for all global innovation programs with all cross functional teams including, Creative, NPD, R&D, Finance, Legal and Operations
  • In conjunction with Manager, drive creation of presentations and coordinates with local team to ensure that all sales mailings are sent in accordance with corporate timelines
  • Handle related duties and assignments to further support the Marketing Manager
  • Additional tasks, duties and responsibilities as assigned by management
  • 2 – 4 years experience in brand management or product marketing
  • Demonstrated success in a team-driven environment
  • Self-starter with a can-do attitude
  • Creative problem-solver
  • Proficient computer knowledge – MS Word, Excel spreadsheet and PowerPoint
  • Beauty industry experience a plus
52

Associate Marketing Manager Resume Examples & Samples

  • Participate in the commercial planning process to build out campaigns driving card acquisition and retention
  • Support campaign management through ownership of creative briefs, creative reviews and legal feedback
  • Partner with Marketing, Creative, Print Production, and Online teams in the development of creative assets from concept to execution
  • Work with Field Operations to ensure card-focused programs are executed seamlessly in the stores
  • Analyze and interpret financial data and program results to provide weekly reporting and monthly hindsights
  • Pull campaign results and generate reporting and analysis
  • Report and communicate campaign and/or program results to key business partners
  • Develop and manage annual expense budget, open and close POs, forecast and actualize expenses
  • 3+ years of relevant work experience in Marketing or related field
  • Organized, self-starter with strong communication and interpersonal skills
  • Analytically curious -- comfortable with numbers; strong Excel skills
  • Experience working with creative teams and creative development process
  • Self-confidence, energy and comfort working in fast paced, dynamic environment
  • Strong time management skills: able to handle a high volume of simultaneous responsibilities
  • Ability to prioritize, work cooperatively and collaborate with cross-functional teams
53

Associate Marketing Manager Resume Examples & Samples

  • The Associate Product Marketing Manager must be hands-on and detail-oriented, and able to deliver results in a fast-paced environment
  • This person must have strong interpersonal, communication, and problem-solving skills
  • This individual will be a team player who is well versed in the details
  • A Bachelor's Degree or equivalent work experience
  • A demonstrable understanding of the Higher Education sales and marketing process
  • Strong track record of analytical skills and creative problem solving
  • Effective writing, speaking, and presenting skills
  • Experience keeping multiple projects on track
  • The ability to successfully work across multiple teams
  • A results-oriented approach to projects and a sense of urgency
  • A desire to learn, ask questions, and challenge conventional thinking
  • A strong understanding of the customer and competitive landscape
  • Teaching and/or higher education experience
54

Associate Marketing Manager Resume Examples & Samples

  • College diploma or University degree preferred
  • Minimum 3 years of marketing experience
  • Ability to communicate effectively with all levels of organization as well as with business partners and customers
  • Superior knowledge of Microsoft Office including Outlook
  • Ability to maintain confidentiality
  • Excellent problem solving and teamwork skills
  • Well organized, with an ability to prioritize and multi-task
  • Available to work overtime as required
  • Experience with SAP an asset
55

Associate Marketing Manager, Email Marketing Resume Examples & Samples

  • Write and kickoff email campaign briefs that detail cross-functional business objectives, creative direction, key content and segmentation strategies
  • Create data-driven, dynamic email campaigns and tests that deliver against ROI targets through a highly segmented customer base
  • Execute QA and end-to-end testing for email templates
  • Optimize campaign performance through testing and segmentation
  • Responsible for delivering on the best client experience and wearing your client centric hat
  • Define campaign-level reporting objectives
  • Collaborate with cross functional teams: Product Marketing, Promotional Marketing, Loyalty Marketing, CRM, Production, Creative, and Web Development
  • Support Retention Marketing team in special projects and initiatives
  • Knowledge of database architecture and profile systems
  • Outstanding interpersonal skills; ability to develop and maintain effective relationships with cross-functional teams
  • Strong sense of quality control and experience with user-interface testing
  • High energy and flexible, must excel in fast-paced, high-volume and deadline-driven environment
  • Self-motivated and desire to learn quickly
  • Familiar with reporting and analytics to drive actions
  • 3) Minimum experience
  • 3+ years of email marketing experience
  • Familiarity with email deployment platforms (such as Epsilon, Exact Target, Strongview)
56

Associate Marketing Manager Resume Examples & Samples

  • Lead Marketer for Selected Medical Publishing Areas
  • Bachelor's degree or equivalent work experience
  • Two plus years of marketing or sales experience
  • Background in STM publishing, or publishing more broadly alongside experience wtih STM consumer product marketing and/or sales
57

Associate Marketing Manager Resume Examples & Samples

  • Leverage Outbrain, Taboola and Social channels like Facebook, Twitter, LinkedIn etc. to distribute AG content and increase awareness among publishers
  • Manage paid content distribution campaigns and provide daily performance daily, weekly and monthly performance and budget reports
  • Perform reporting and analysis of Earned Media paid placements, search, and re-targeting campaigns and channel performance
  • Collaborate with PR and Communications team to develop a compelling content plan to distribute content on paid networks
  • Manage multiple individual campaigns across multiple digital channels, setting CPCs and caps
  • Evaluate campaign and channel performance using key metrics including CTRs, Conversion and CPA
  • Assist writing, reviewing, and optimizing ad copy and other creative assets
  • Hands On, Analytical mindset
  • Strong listening, oral and written communication skills
  • Ability to adopt a hands-on analytical approach
  • Self-motivated with the ability to multi-task many projects simultaneously and work effectively within a fast-paced environment
  • Strong time management skills: able to handle a high volume of simultaneous responsibilitiesGet $15
58

Associate Marketing Manager Resume Examples & Samples

  • Support sales objectives and drive sell in/sell through of products for designated account base through multiple marketing tactics. Including print, digital, social media, consumer promotions, sales associate contests, in-store merchandising concepts, content creation, event/grassroots marketing, and field team support
  • Complete account activation and campaign management – includes planning through the execution
  • Manage designated trade account budget including processing invoices, forecasting, actual reconciliation and year end accruals
  • Present brand direction and account specific marketing plans at key meetings: Pre Lines, regular account meetings
  • Own content creation through vendor management and working with internal partners. Clearly brief content needs and manage the creation process. Communicate clearly with internal partners and multiple external vendors with regard to all planning and execution of these initiatives
  • Strong attention to detail and seamless, timely execution of all projects
  • Exceptional presentation and PowerPoint skills
  • Must be able to effectively manage internal and external partners/vendors
  • BS/BA in Marketing, Communications, Business Administration or related discipline with
  • 2-3 years of related marketing experience
  • Excellent account management, budget management, analytical, interpersonal, presentation and communication skills
  • Must be able to multitask and work in a fast paced environment
  • Must be able to develop and manage projects and budgets
  • Travel 15-20%
59

Freestyle Associate Marketing Manager Resume Examples & Samples

  • Own Quarterly/Monthly Operating Brand Business Review preparation and reporting
  • Collect, analyze and synthesize data into a written report as a part of the brand Situation Assessment process which identifies brand-building opportunities by utilizing key insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.)
  • Ensure production feasibility (e.g., supplier costs, capacity and capabilities) of promotional concepts/tactics and advice on timelines in order to properly execute plan and manage resources. Develop programs and secure required budget in order to execute brand plan
  • Organize and coordinate project logistics and resources on a regular basis to meet deadlines and maintain quality
  • Leadership skills and ability to steward brand initiatives designed to deliver Freestyle objectives through the path to purchase (consumer content to in-store execution)
  • A basic but growing understanding of the consumer and retailer needs (Foodservice experience a plus)
  • Ability to collect and synthesize consumer insights into actionable brand implications
  • Growing ability to develop brand strategy based on key insights
  • Analytical skills, and ability to use with proficiency the basic syndicated data tools
  • Project management skills, including but not limited to budget and timeline management
  • Strong competencies in PowerPoint and Excel
  • Help to develop a Team Orientation and a Desire to Win As a TEAM
60

Associate Marketing Manager Resume Examples & Samples

  • Provide direction into the development of new products as well as new features of existing product and subsequently launching them into the market
  • Support the sales and growth of the existing series
  • Create vision across multiple teams
  • Bring insightful questions that challenge the status quo as you assist the Product team with the development of revenue targets, accurate forecasting, profitability, and pricing Review and translate insightful, comprehensive market research to understand the needs of the market and turn them into feedback on product development and market planning
  • Collaborate with sales and a variety of Marketing functions to drive revenue through strategic market planning and execution Support efforts to understand the competitive landscape and provide competitive differentiation through sales support and the development of Product plans
  • Bachelor's Degree in Marketing, Education, Science, Business or related field
  • Exposure to segmentation, positioning, pricing, and new Product development practices preferred
  • Confident and willing to take risks and make smart decisions
  • Must be ands-on and detail-oriented, with the ability to deliver results in a fast-paced environment
  • Obtain strong interpersonal, communication, and problem-solving skills
  • Ability to work as part of a team
61

Associate Marketing Manager / Core Audience Resume Examples & Samples

  • Maintain Core Audience website—including blogs, thought leadership pieces, case studies, press releases, and news mentions
  • Maintain and regularly update content in Core Audience social channels—including general updates, as well as programs to curate and promote company culture, to contribute to industry recognition and recruiting appeal
  • Execute and maintain targeted social programs on Facebook and LinkedIn
  • Maintain and regularly update the Core Audience Hub with relevant materials and distribution strategy to Hearst sales teams
  • Coordinate with PR team to help maintain a steady cadence of thought leadership and conference presence for Hearst Exchange and Core Audience in applicable markets
  • Assist in development of digital, print, and experiential marketing content for internal and external audiences
  • Coordinate with Core Audience sales and client service teams to develop and update advertising product and solutions, one-sheets, sales decks and templates, as well as case studies to support sales efforts across client verticals and Hearst business units
  • Collaborate with account managers regularly to update case studies across all verticals, KPIs, and product offerings to share with internal and external clients
  • Support account managers for presentation materials
  • Minimum 1-3 years of marketing experience with advertising and/or technology solutions at a media company, ad technology vendor, digital agency, portal or advertising network
  • Solid balance of analytical and creative skills. Your quantitative skills and love for storytelling through data should be matched by your understanding of key marketing concepts and an intuitive feel for compelling creative experiences
  • Good understanding of the advertising technology ecosystem and the alphabet soup of companies that live within it
  • Experience working directly with advertising clients, sales and marketing teams, and playing a hands-on role in helping to close business
  • Superior project management skills. Ability to juggle multiple initiatives and keep team members on track, on time and on budget
  • Excellent communication and relationship skills with all levels of management and staff; outstanding written, presentation and speaking skills
  • Strong desire to work in a dynamic and surprisingly entrepreneurial environment
62

Associate Marketing Manager Resume Examples & Samples

  • Demonstrated knowledge of using marketing automation platforms like Marketo, Marketo Certification a plus
  • Demonstrated ability to execute the strategy into cross-channel campaign strategy
  • Strong understanding of all of the key concepts, i.e. testing, outbound marketing best practices, landing page optimization, content creation and curation, various campaign types, lead management
  • Strong understanding of marketing technologies
  • Understanding of using SalesForce.com or similar CRM
  • Inbound marketing experience related to SEO/SEM and social media, tools and best practices
  • Proven experience utilizing Microsoft Office products (Word, Excel, PowerPoint, Visio etc.)
  • Analytical skills suitable to campaign measurement and knowledge of key marketing campaign metrics
  • B.S. in Marketing preferred, or a B.A. with strong technology marketing experience
  • 5+ years of digital marketing and marketing automation experience
  • Strong work ethic, attention to detail, and an ability to work effectively under tight deadlines
  • Strong analytic, problem solving, and organizational skills
  • Effective collaborator and team player
  • Specifically able to build complex integrated continuity campaigns to increase customer retention and utilization using Marketo working plan for on demand and populated specific plans and creative and ensuring data integration and automatic upload
  • Conduct ongoing analysis of reporting performance including revenue ROI
63

Associate Marketing Manager Resume Examples & Samples

  • Supports overall 3 year GTM strategy, with accountability for specific categories, initiatives and customers
  • Supports overall 3 year “go to market” strategy for channel specific and multi-channel product portfolios. Elements include: marketing communication, customer and channel strategy, pricing, promotions, product mix, merchandising, selling assets and training
  • Financial analysis of product portfolio to support customer programs and product mix management
  • Financial analysis of customer POS trends, market data trends and specific customer opportunities
  • Mines industry and user data for new insights for the business, products and market(s)
  • Execute plans within committed resources in conjunction with management direction
  • Assists marketing manager in the development of cross brand vertical marketing initiatives
  • Consumer development direction - help establish focus for consumer promotions, merchandising and new product development
  • Lead cross-functional teams on specific project assignments (i.e. new products, packaging, cost savings, inventory management, and integrated marketing programs)
  • Develop and participate in product/category customer presentations along with sales team
  • Assesses competition, threats and recommends plan of action
  • Undergraduate degree required, MBA preferred
  • 1+ years of experience in product, brand, channel or sales
  • Experience from a consumer products company is preferred
  • Has an appreciation for user, trade channel, shared services and customer needs
  • Strong financial analysis skills
  • Can-Do Mindset; the ability to thrive in a fast paced environment
  • Strong interpersonal skills and the ability to work with individuals across all organizational levels
  • Ideal candidate must have the ability to work cross functionally within a matrix organization; influencing decisions and driving the business
  • Solid general business management perspective
  • Must possess good business instincts, problem solving and decision making capability
  • MS Office (Excel, Word, PowerPoint) skills required
  • Ability to travel 20% is required
  • Local candidates required
64

Associate Marketing Manager Resume Examples & Samples

  • Support Marketing team in developing and execut-ing highly impactful and efficient marketing programs, including portfolio and media planning, pricing, re-search, campaign effectiveness analysis and reporting
  • Strong sparring partner for the Country Manager and give input to the SBU strategy and the SBU business plan
  • Execute highly impactful and efficient consumer marketing programs to build the LEGO brand image among consumers. Provide tactical support for own LEGO lines
  • Input to country forecast and sales planning, particular focus on own themes
  • Identify and drive local market opportunities (digital, partnership, PR, event, co-promotion, competitions, etc.)
  • Continuously track results vs. goals and lead analysis of business drivers to adjust plans as needed to achieve business goals
  • Work closely with local sales teams to ensure successful implementation of marketing plans related to own lines
  • Strategic planning, material development and execution of consumer events, events management including set up, execution and post event analysis
  • Manage and coordinate all marketing, advertising and promotional activities for the country and own lines
  • Build local insights about consumer and shopper
  • Monitor, review and report on all marketing activities and results
  • Cooperate on pricing strategy
  • Communicate with media and advertising agencies
  • Be a point of contact for TV channels and magazines
  • Other ad hoc assignments
65

Associate Marketing Manager Resume Examples & Samples

  • Perform in-depth analysis of information from multiple data sources (web analytics, CRM, external data) and provide significant insights into factors impacting online results and attribution to offline results
  • Define and implement routine reports and dashboards (weekly/monthly) for marketing campaigns including digital and offline drivers, content analysis and ecommerce visibility
  • Be the strategic lead to analyze digital data on: website, ecommerce, paid search, events, social and other drivers to understand patterns and trends and help to optimize results for the business
  • Help to improve customer experience and drive results by using data to help the team optimize conversion funnel, navigation behavior and product selection
  • Develop and implement processes and procedures to regularly test and improve online creative content and ecommerce listings using A/B and multivariate testing
  • Work with marketing and product stakeholders to understand, define and prioritize tracking and reporting requirements. Continually evaluate the collection of data to better efficiently and effectively gather web user data
66

Associate Marketing Manager Resume Examples & Samples

  • Manage the social media activities on all brands (content planning and execution)
  • Hold full responsibility for marketing plan and all activities on one specific brand (development of media & communication strategies as well as market analysis, media-plan and execution, and marketing budget)
  • Deploy all below-the-line and supporting activities (packaging, promotion, sampling, customer specific promotions)
  • Manage planning and execution of promotions and packaging changes as well as of NPD' launches
  • Develop and implement Customer specific Marketing/POS, manage data, invoices and internal communication/events
  • Monitor category, brand and competition development, using tools like NIELSEN
  • A number of category channel (CCSD) related tasks will also be part of the responsibilities
  • Minimum 3 years’ experience in marketing or 3 years in other function (e.g category channel)
  • Fluent in German and French, excellent level of writing in English
67

Associate Marketing Manager Promotions Resume Examples & Samples

  • Lead all aspects of the promotion management and development of global promotions
  • Work with cross-functional team to flawlessly execute promotion projects on time and budget
  • Perform majority of execution and project management premium development (design, functionality & design) and promotion communication (TV, Pack, POS and digital)
  • Manage on-going execution support to the regions
  • Manage country support for in-market execution
  • Lead region alignment for
  • Market commitments
  • Deal fulfilment
  • Region/Market requirements and executions
  • Ensure partner relationship and deal fulfilment (meeting commitments)
  • Budget
  • Work closely with external teams and partners: Premium Supply Agencies, Movie Studios, License Partners, Design Agencies, Advertising Agencies
  • Provide input to the promotion strategies and annual plans for CPW Global Brands
  • Lead post performance evaluation and competitive analysis
  • Minimum 3 years Consumer Promotion, Marketing or Trade Marketing experience
  • Previous cross functional team experience and high work capacity
  • Excellent oral and written communication skills (fluent English is required)
  • Previous experience in Trade is a plus
  • Strong problem solving skills and adaptability to change
68

Associate Marketing Manager Resume Examples & Samples

  • Marketing:Develop and Execute marketing strategies that increase brand preference within the channel. Includes traditional and digital media, retail/co-op advertising, in-store communication, fixture development, promotions, pricing, sales team and associate training, and assortment decisions. Role will analyze and track programs versus stated goals
  • Shopper Insight:Support the development of actionable strategies, based on shopper insights, that will be used for product innovation/repositioning initiatives, assortment decisions, merchandising, and collateral
  • In Store Merchandising:Support the development of the merchandising plan, color merchandising materials, power aisle recommendations, shelf sets, and in-store signage/collateral that drives sales, improves ease of shopping, and informs the end user
  • Pricing:Support the development of a pricing and promotion strategy based on competitive analysis of market pricing, brand positioning, and shopper insight
  • Budget:Maximize channel marketing budget to align with the spend objectives of brand building, volume building and/or competitive response. Utilize ROI tools as a measurement of effectiveness and ensure all spend is captured and approved prior to commitment
  • Communication: Actively support the delivery/execution of the channel marketing plan. Role works well with agency contacts and is able to contribute to the delivery of meaningful and clear briefs to ensure needs of the shopper/end user and Customer are met. Interface, influence and drive alignment across PPG management team, DIY Customer management team, DIY Customer associates, PPG field sales team, brand teams, and other cross functional teams to ensure delivery/execution of channel marketing plans
  • Business Acumen: Know and understand budget parameters including sales, volume, margin and marketing A&P. Monitor and track spend as well as ROI analysis to ensure effective spend. Assist in the input of marketing spend in system following SAP/MEA/Internal Order Guidelines
69

Associate Marketing Manager Resume Examples & Samples

  • Assist with developing integrated marketing plans that will guide product introductions worldwide including market analysis, competitive positioning, advertising, PR, tradeshows, events, website and other key activities over the life cycle of the product
  • Collaborate with global Product Management and global Communications teams to define product positioning and messaging that communicate the value, benefits and unique selling points
  • Contribute to the development marketing and advertising plans in conjunction with Marketing Communications and Sales
  • Create and distribute a monthly segment report card with financial analysis, competitive information, and sales metrics
  • Work daily with significant attention to detail to ensure all internal and external product communication is accurate and consistent (including garmin.com, ads, press releases, sales training and packaging)
  • Coordinate with the cross-functional teams of Product Management, Engineering, Marketing Communications, IT and other departments for successful and timely launch of consumer products
  • Assist with product level marketing activities including customer and sales events, tradeshows and conferences
  • Must possess a minimum of 1 years progressive marketing experience in a technical field
  • Demonstrates proficient Microsoft Office skills (PowerPoint, Word, Excel)
  • Exceptional time management and organizational skills
  • Possesses experience working with cross functional teams
  • Driven problem solver with proven success in solving difficult problems
  • Bachelors Degree in Marketing or Business
  • Experience working in an applicable industry
70

Regional Associate Marketing Manager Resume Examples & Samples

  • Bachelor’s degree with marketing concentration preferred; MBA a plus
  • 6+ years of Marketing or related business experience
  • Prior management or supervision experience preferred
  • Advanced Marketing & Customer Experience knowledge
  • Advanced insurance industry knowledge
  • Advanced organization and project/program management skills
  • Advanced communication skills
  • Advanced meeting facilitation skills
  • Intermediate leadership skills
  • Advanced personnel development and management skills
  • Ability to align program results with Regional Marketing strategy
  • Intermediate proficiency in Microsoft Office Excel, Word, PowerPoint
  • Intermediate proficiency in online meeting solutions (e.g., WebEx)
71

Associate Marketing Manager Resume Examples & Samples

  • Leading the strategic development and integration of multicultural messaging strategies and programs for the digital channel (website, content, social, landing pages, seo) to drive customer engagement, acquisition and loyalty among specific cultural communities
  • Working with 3rd party vendors, guide and lead the agency into delivering outstanding engaging consumer programs to the Latino market such as social campaigns, new engaging content and tools that drive engagement and helps build on the Allstate reputation and voice
  • Partnering with external vendors and internal teams to maintain, enhance and update our digital presence (content, imagery, engagement features, new capabilities, SEO, marketing programs promotions and stand-alone digital applications) to support the Allstate Brand
  • Define the digital content strategy, maintain the editorial calendar for all digital properties and ensure deployment on time and on budget
  • Partner with other business units to capture new products, services and features that we need to maximize their online presence to the multicultural communities
  • Support the multi-cultural programs with reporting and data to show progress and areas that will need more efforts put towards
  • Must speak and understand Spanish fluently
  • Proven ability to lead cross-functional teams
  • Advanced project management and marketing strategy in a digital environment to insure deadlines and budgets are met
  • Proven ability to identify and create process and procedures to insure integration
  • Advanced ability to work effectively with others and lead project teams
  • Proven ability to respond and anticipate business changes
  • Ability to understand the metrics to show support for the programs and their success or challenges and report out to leadership
  • Strong knowledge and usage of Internet technologies and software applications including but not limited to Photoshop, Adobe, HTML, CMS systems
  • 7 years of marketing experience that includes a minimum of 3 years of multicultural Internet experience. Spanish language proficiency is mandatory
72

Associate Marketing Manager Resume Examples & Samples

  • 3-4 years of Paid Search marketing experience
  • Evaluate/Optimize campaigns through creative testing, bid management, landing page optimization, etc
  • Secure and implement TFNs/Campaign IDs and facilitate creative review
  • Collaborate and align with cross-functional teams and stakeholders
  • Passion for data and data-driven decision making; strong analytical skills
  • Solid Experience with DART Search strongly preferred
  • Experience with web analytics tools (e.g., Google Analytics, Adobe SiteCatalyst)
  • Familiarity with multi-touch attribution (MTA) modeling a plus
  • Excellent written and verbal communications skills
  • Detail-oriented, highly-motivated self-starter
  • Proficient with Microsoft Office suite (Word, Excel, PowerPoint)
73

Customer Demand Associate Marketing Manager Resume Examples & Samples

  • Work with the customer demand team to drive interest from the customer base in HubSpot’s products and services
  • Create content, sales enablement materials and other collateral to generate demand and support purchase decisions within the customer base
  • Work with the customer demand manager to set goals and report on customer demand and close rates
  • Work collaboratively with the services team, sales team, HubSpot academy and other marketing functions to identify new channels and improve communications to the customer base
  • Craft creative, customer-centric emails that break the mold and drive click-through rates
  • 4+ years full-time experience in a marketing role
  • Ability to use both data and intuition to inform decisions
  • A strong writing portfolio
  • Experience in customer marketing for a freemium app is a plus
  • Experience with email marketing and email optimization tactics
  • Experience analyzing data to inform future decisions or segmentation choices
  • Comfort with intermediate to advanced uses of excel. If you’re an excel fanatic, even better!
  • Excitement about technology and product
  • Strong experience with Excel is a must
  • Experience with Salesforce or HubSpot is a plus
74

Associate Marketing Manager Resume Examples & Samples

  • 3-4 years of marketing and writing experience
  • Skilled copywriter and editor for B2B assets, including sales collateral, executive talking points, FAQs, internal memos, product sheets
  • Marketing agency experience a plus. Experience in publishing also a plus
  • Highly organized, with the ability to prioritize competing projects
  • Willingness to travel 10% of time
75

Associate Marketing Manager Resume Examples & Samples

  • Maintain a working knowledge and ability to create and deploy marketing tactics including email, tradeshows, webinars, web content, paid search, and digital advertising
  • Adapt and leverage content across the phases of the customer buying journey in alignment with key personas
  • Influence content creation to maximize impact in marketing campaigns
  • Translate technical content into customer messaging
  • Convey creative direction to graphic design group
  • Bachelor’s degree in marketing or related field with 5+ years exp. OR Master’s degree in field with 3+ years exp. OR Doctoral degree in field with 0-2 years exp
  • Proven experience and expertise in developing global integrated marketing campaign
76

Associate Marketing Manager Resume Examples & Samples

  • Assist Community Markets team in management of assigned products and programs to ensure the vitality of the portfolio. The AMM will serve as the liaison to marketing, field operations, product development and the supply chain
  • Support development process for all products including product announcements, catalogs and selected trade show initiatives opportunities. Assist in management and communications of new product launches
  • Develop and execute promotions and surveys in conjunction with Community Markets team, vendors, staff and volunteers
  • Accurately use a variety of data sources to analyze and communicate relevant business situations, sales trends and proactively recognize, evaluate, and address key business issues, drivers and growth opportunities
  • Maintain database of current marketing analytics and their effectiveness related to ROI. Additionally, work with team to develop more efficient and effective data collection tools to drive sales growth and health impact analysis. Develop and maintain competitive intelligence folio for key product categories. Obtain, organize, and analyze information on competitive pricing, promotions, products, and distribution. Develop process and timeline for regular competitive product comparison analysis. Develop SWOT for key competitors
  • Assist in writing marketing copy (flyers, ads, descriptions, program insertions) and implementation materials
  • Prepare product announcements, FAQs for hand off to Communications Mgr
  • Assist Community Markets team with logistics, coordination and implementation of all programs, events and product launches
  • Develop and maintain repository of community-based programs, funding opportunities, personal stories, media hits, and videos/photos for future use in product promotion
  • Two (2) plus years of marketing experience
  • Strong analytical skills with a demonstrated aptitude to utilize trend analysis,research and other sources to turn data and information into actionable information
  • Familiarity with social media and emerging trends in communications
  • Knowledge of the fundamentals of project management
  • Excellent written and oral communications skills, including those needed in writing, editing, and conversing by telephone and in meetings
  • Demonstrated skill in operating a PC, using Microsoft Office applications, including Word, Excel, and PowerPoint and Publisher
  • Ability to prioritize work assignments, be flexible in scheduling tasks, and manage time effectively
  • Ability to interact effectively with invididuals inside and outside of the Association (e.g. staff, volunteers, community members)
  • Candidate must have ability to travel up to 25% (both day trip and overnight stay)
  • Multicultural knowledge preferred
  • Multilingual skills preferred
77

Associate Marketing Manager Resume Examples & Samples

  • Define the consumer need and business/brand strategy to align the team on a common goal
  • Make sure that functions and markets are aligned to deliver plans and projects
  • Lead the business model development to maximize the value creation and capture
  • Manage multiple project simultaneously across various stages of the development cycle
  • Assist in developing and executing launch materials, assets and plans to enable a strong region/market support
  • Lead campaign development along with Marketing Manager (TVC Development, Digital and Social Media Plan, Global Community Management, Driver of experimentation, etc.)
  • Manage the implementation of budgets and priorities for the brands
  • Lead brand business analysis and performance tracking
  • University Degree
  • Minimum 5 years of experience in Marketing (FMCG experience is an asset), ideally with experience in project management
  • Previous cross functional experience related to product development
  • Experience within Digital & Social media is a nice to have
  • Fluency in English (strong written and oral communication skills)
78

Associate Marketing Manager Resume Examples & Samples

  • Analyzing and tracking brand and competitors performance
  • Identifying and understanding the drivers of an increasing and/decreasing P&L
  • Effectively managing product specific budgets
  • Getting to know your consumer and being their voice in product, packaging, or communication development
  • Assisting in the creation of brand positioning and communication strategies
  • Participating in the briefing process
  • Leading consumer/trade promotions, events, and marketing programs
  • Leading cross-functional teams to execute projects to successful completion across teams
  • Being a leader on the business by sharing ideas and passion
  • Be completing their final year of graduate (MBA) studies
  • Hold MBA degree prior to the intended full time start date
  • Have a minimum GPA of 3.0
  • Include GPA (unless your school has a non-disclosure policy,) GMAT scores, and first location preference on your submitted resume
  • Be eligible to work in United States without work authorization sponsorship now or anytime in the future
  • Pass a drug screen and background investigation
79

Product Associate Marketing Manager Resume Examples & Samples

  • Lead Connected Car Product go-to-market planning, creative development and implementation of integrated marketing communications to support various Pilot Market programs, offering solutions and recommendations to manager, other contributing team members and business partners
  • Manage creation and refinement of differentiating product positioning, value propositions and/or concepts in conjunction with the Product Manager. Collaborate with the Marketing Research team to execute testing as appropriate
  • Manage strategic integration of marketing/communications across platforms and programs including customer communications, packaging, PR, internal communications, events, sponsorships, social, mobile app portfolio/UX, website, MyAccount, Alliance, Electronic Quote Proposal and CCC support, as appropriate
  • Offer solutions and provides recommendations to Connected Car Product team in development of new mobile functionality which includes integration with eBusiness, technology, product, distribution and measurement
  • Contribute to development and implementation of complex, integrated marketing communication programs, including analyzing research/data inputs, determining and allocating resources required. Manage all elements through completion, measurement and post pilot analysis
  • Lead and/or direct others in managing required day-to-day tasks, including status report and timeline management, meeting coordination, legal and key stakeholder approvals, and maintaining centralized files for reference and compliance
  • Develop presentations, program overviews, recaps, and other materials for internal meetings and presentations; present work internally to Product Marketing leadership and other business partners
  • Integrate across Product Marketing teams and other departments, building relationships with internal and external business partners and resources
  • Develop and disseminate intelligence gathering on target audience and competitive products in the marketplace
80

Associate Marketing Manager Resume Examples & Samples

  • Assist the Associate Director with the day-to-day management of the property. This includes
  • 4+ years of related marketing or business experience with an understanding of marketing fundamentals, including strategic development, creative evaluation, budget management, and digital advertising
  • Strong analytical skills and the ability to distill performance metrics data
  • Ability to prioritize and multi-task
  • Detail oriented self-starter
  • Outstanding verbal and written interpersonal skills
  • Knowledge of and interest in all sports, specifically College Football
  • A healthy appreciation of the role sports plays in popular culture
  • Is a passionate ESPN fan
  • BA or BS degree in a related field
81

Associate Marketing Manager, CE Resume Examples & Samples

  • 1 to 3 years of relevant work experience in online marketing and/or site merchandising
  • Experience with HTML, XML, Photoshop and general office software
  • Relentless customer focus
  • Strong bias for action and ability to prioritize
  • Ability to use data and metrics to back up feature and customer segment recommendations
82

Associate Marketing Manager Resume Examples & Samples

  • Baseline understanding of advertising and media planning
  • Detail-oriented project management skills
  • Demonstrated experience using hard data and metrics to measure performance, determine improvements and innovations, and to support initiative/project development
  • Ability to take initiative and communicate effectively within a matrix environment
  • Exceptional writer, strong presentation skills, and creative thinker
  • Strong organizational skills including prioritizing, ability to work autonomously, and meet deadlines
  • Sound judgement and ability to successfully manage vendor/partner relationships
  • Solution oriented attitude and openness to constructive feedback
  • Efficient with Microsoft Office and Adobe Creative Suite
  • Fashion, Retail, and/or Media Marketing experience preferred
83

Associate Marketing Manager Resume Examples & Samples

  • 2+ years of experience in digital marketing, merchandising, or similar role
  • Demonstrated experience using data and metrics to measure performance, determine improvements and innovations, and to support project requests from partner teams
  • Experience working with successful cross-functional teams, achieving goals on-time
  • Basic Excel skills
  • Proficiency with HTML and XML, plus the ability to learn our in-house analysis tools quickly
  • Experience with SEO/SEM is a plus
  • Outstanding writing, presentation and communication skills
  • Ability to influence multiple stakeholders and lead cross-functional projects across category or other departments
84

Associate Marketing Manager Resume Examples & Samples

  • Support the development, production, and delivery of advertising and promotional initiatives to maximize marketing effectiveness and that are aligned to the brand/portfolio strategy for assigned brand
  • Collaborate with cross-functional team, including Medical, Regulatory and Sales to support the development of effective sales/marketing materials, strategies and plans of action
  • Assist in the development of sales materials, including but not limited to sales aids, brochures, posters, sales presentations
  • Build and maintain relationships with key business partners and resources, including advertising agencies, strategy/product managers, Global team and cross functional teams
  • Collaborate with the advertising agency in the develop of sales/marketing materials to ensure that projects are on time and on budget
  • Assist in the effective implementation and roll out of marketing materials to the sales team during monthly meetings, sales meetings etc
  • Respond quickly to all field inquires
  • Support the marketing manager during the Business Planning process in the development and the implementation of the strategic marketing plans that are in alignment with the Global/Regional plans
  • Assist in the tracking of promotional spend on assigned brands and achievement of financial objectives for assigned brands
  • Assist in developing forecasts and track performance of brands and monitoring the environment – support market research initiatives including customer and competitive analyses, marketing scorecards, and dashboards
  • Assist and participate in meetings and trade shows
  • 1-3 Years of experience in Sales and/or marketing in healthcare industry
  • Customer centric mentality
  • Excellent teamwork
  • Critical thinking & problem solving skills
  • Proficient in Microsoft Office and Outlook
85

Associate Marketing Manager Resume Examples & Samples

  • Executing the full lifecycle of marketing, including creative development, targeting segmentation, and performance analysis
  • Driving demand and growth to the business from multiple sources, including free and paid search, email marketing, affiliate marketing, social networking, mobile, and on-site placements
  • Creating and presenting high-quality documents and plans to senior leadership both inside and outside the company
  • 2 to 5 years of proven marketing experience in a fast-moving business
  • Deep understanding of online and offline marketing channels
  • Expertise with customer segmentation, engagement marketing, targeting and database marketing methods
  • Demonstrated ability to achieve exceptional results with limited marketing budget
  • Excellent communication (verbal and written) and collaboration skills that enable you to earn trust at all levels
  • Ability to operate simultaneously and effectively in both tactical and strategic modes
  • A great deal of personal initiative, creativity, decisiveness and team spirit
86

Associate Marketing Manager Resume Examples & Samples

  • Creating and scheduling individual merchandising campaigns to the Amazon Instant Video homepages across website, living room devices and mobile devices, including regular new content launches and seasonal promotional campaigns
  • Optimizing in-app content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices
  • Working closely with engineering to test and roll out new features, and influence overall product roadmap
  • Partnering with our marketing and content acquisition teams to craft and execute promotional events and bespoke content launches
  • Identifying opportunities for content efficiency and automation and working cross-functionally to implement them
  • 2+ years relevant work experience in roles requiring data analysis, process improvements, creative problem solving, and cross-functional collaboration
  • Demonstrated experience using data and metrics to measure performance and determine improvements
  • Knowledge of Excel
  • Ability to conceptualize and execute projects, with strong bias for action and ability to prioritize and meet deadlines
  • Understanding and use of web metrics and how to gauge
  • Ability to analyze data quantitatively and use customer research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of marketing programs
87

Associate Marketing Manager Resume Examples & Samples

  • Marketing websites/content
  • Product Brochures
  • Sample packages
  • Sales presentations
  • Catalog content
  • Event support (conferences, author events, symposiums, etc.)
  • Sales tools
  • Supporting efforts around the development of messaging/positioning
  • Be proactive, results-driven and detail-oriented, able to manage multiple priorities simultaneously and able to deliver results in a fast-paced environment
  • Be a collaborative team player
  • Be Confident and innovative
  • Have the ability to influence at all levels within the organization
  • Be a strategic forward thinker who puts the needs of the whole over their individual contribution
  • Eager to learn, ask questions, experiment, and challenge conventional thinking
  • Always acting with the highest level of ethics and integrity
  • Strong ELA or K-5 knowledge
  • Knowledge of the curriculum state adoption process
88

Associate Marketing Manager, Nuts & Seeds Resume Examples & Samples

  • Marketing Communication and Calendarization
  • Own and Update Nuts and Seeds Brands Activation and Digital calendars
  • Lead rollout of key documents (posting to My One Voice, Playbook, etc)
  • Own BP Process for all programs
  • Proactively partner with Shopper Marketing Teams, Sales, Innovation, Insights and Finance to drive the strategy and activation across channels
  • Proactively partner with RTG team on multipack options
  • Maintain effective agency/supplier relationships to ensure cost efficient, accurate, and timely completion of projects (ProPac, Dupuis, TMA, Schawk, etc.)
  • A minimum of 3 years prior Marketing experience (if undergrad degree only) OR entry level (if Advanced Marketing Degree)
  • Preferred: Prior experience working closely with agencies to create world class work and understand the development and execution of integrated marketing programs (e.g. packaging/ design development, consumer and customer promotions etc.)
  • Ability to work and thrive in ambiguous, less-structured environments (able to "jump in" and contribute even when facts are not yet 100% clear)
  • Excellent written and oral communication skill
89

Associate Marketing Manager Resume Examples & Samples

  • Working with studio partners and internal resources to procure, produce, schedule, QA, and launch each week a series of short teaser videos on Fire TV for new releases along with other supporting creative assets. Partnering with studios to procure the assets and direct internal creative agency to optimize the assets for the Fire TV experience. Scheduling the assets through our content management system and ensuring a flawless execution by QA’ing the assets in preview and production
  • Creating and scheduling individual merchandising campaigns to the Amazon Video homepages across website, living room devices and mobile devices, including regular new content launches and seasonal promotional campaigns
  • Experience in creative development and design
90

Associate Marketing Manager Resume Examples & Samples

  • Work closely with Amazon Studios and Prime Video's launch team to plan, execute, and report on marketing in support of content launches
  • Execute creative tests across the affiliates marketing program, coalescing learnings into best practices that can be applied broadly to affiliate partners and other Prime Video marketing channels
  • Audit placements with our top affiliates, both identifying new opportunities and pointing out when placements are off-brand for Prime Video
  • Liaise with Associates Business Development team to deliver custom creative and reporting to top partners as needed, and to ensure operational excellence for the program
  • 2+ years of online marketing experience
  • Comfortable working in a fast-paced, collaborative team environment
  • Ability to think strategically and identify opportunities to optimize performance
  • Ability to use data to develop and measure marketing programs
  • Relentlessly high standards and strong attention to detail
  • Prior experience supporting affiliate programs
  • Prior experience balancing program performance with excellent customer experience
91

Associate Marketing Manager Resume Examples & Samples

  • Assists in the development, implementation and execution of strategic plans that optimize sales, market share and revenue growth for a brand or set of brands in the short and long term
  • To support consistent execution of product strategies with internal teams
  • To participate in the identification of insights using market research, competitive intelligence, and understanding of therapeutic areas
  • Demonstrates understanding of the financial goals and considerations that impact the organizations overall financial performance by managing their brand budgets
  • Integrates information from multiple sources to develop messages for target audiences by utilizing appropriate segmentation methodologies
  • Proposes optimal promotional mix for an individual brand determines the tasks involved in completing projects and identifies the resources needed
  • Keeps up-to-date on business practices and market trends that may impact the company's financial performance to allow development of a robust sales and product supply forecast
  • To have close liaison with the field force and listens directly to customers to gain an understanding of customers' needs and perceptions
92

Associate Marketing Manager Resume Examples & Samples

  • Design and execute customer research (brand naming, concepts, and pricing), and interpret results for brand partners and leadership
  • Build campaigns and execute traffic-driving efforts for our Private Label Apparel Brands across channels, including the Amazon app, Amazon.com, email, and external channels like social media. These campaigns will support strategic brand launch and marketing plans
  • Create content and optimize for our key marketing programs for maximum performance through A/B testing and data analysis
  • Drive demand from multiple sources, including email marketing, fashion influencer marketing, social media, mobile, and on-site manual merchandising. Report on all customer touch points and optimize continuously
  • Analyze customer behavior to identify and execute opportunities to improve the customer experience, such as search, content, and merchandising optimization
  • Work closely with marketing lead and internal agency team to create brand names, visual identities, style guides, and engaging, high-performing content
  • Leverage excellent editorial skills, HTML experience, keen design savvy, and detailed eye for data to develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs touching all areas of the business
  • Stay on the pulse of ESM learning and best practices, partnering with central Softlines merchandisers to socialize learning that can be incorporated into PL campaigns
  • 3+ years of marketing experience in a fast-moving consumer-facing business
  • Strong understanding of online marketing ecosystem, specifically mobile, and understanding of all online marketing channels (e.g. Direct, Social Media, Display, Affiliate, E-Mail, Newsletter, SEM, SEO)
  • Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment
93

Associate Marketing Manager Resume Examples & Samples

  • Collaborate with outside vendors and internal product, sales and creative team members on various product marketing initiatives. This includes defining objectives and goals, developing product messaging, working with creative, and executing product launches and trainings
  • Cultivate various marketing content materials – including sales collateral (decks, one-sheets, brochures, trainings, etc.), website content, and blog content
  • Opportunity to help build and drive an ongoing competitive intelligence program
  • Develop structure for sharing competitive intelligence with sales and leadership
  • Create and manage marketing creative request tickets within Workfront, our work management system
  • Project manage the workflow with the various internal teams to develop the materials
  • Contribute to marketing updates to internal newsletters, intranet site and asset library
  • Be flexible and assist on a variety of other areas that are crucial to the success of the programs we develop
  • Product marketing or competitive intelligence experience
  • Content support experience in marketing tech domain is a plus
  • Strong proficiency in MS Office, especially PowerPoint and Excel
  • Eloqua, Workfront & Salesforce experience is a plus
94

Associate Marketing Manager Resume Examples & Samples

  • Drive the execution of Lipton's core campaign with lead entertainment partners and celebrity talent
  • Manage relationship with partners to successfully deliver on Lipton's key campaign objectives including custom integrations, national promotion, and creating brand experiences to build consumer engagement
  • Develop digital content leveraging celebrity talent to drive key brand messaging and consumer participation in national promotion
  • Collaborate with Field Directors and influence regional marketing plans to support Lipton's programming locally
  • Partner with PR and agency teams to build buzz-worthy activities that generate excitement around brand's programming
  • Lead grassroots sampling to support trial and event activations to drive brand relevancy with influencers and consumers
  • Lead Lipton's commercial planning and brand activation within the Foodservice channel
  • Collaborate with Foodservice leads to build custom Lipton programming with priority customers
  • Develop Foodservice branded merchandising and customer toolkits
  • Lead activation of Lipton events and experiential sampling at designated accounts
  • Support development of Lipton's long term innovation pipeline with Brand Development team
  • Partner with the Consumer Insights team to leverage consumer and market insights, custom research and syndicated data (i.e. IRI) to develop brand propositions
  • Collaborate with key cross-functional partners including Packaging team, Supply Chain, Finance, and Sales to ensure a viably marketable product
  • Successfully manage project milestones and shepherd key innovation projects through North American Beverage's (NAB) Stage Gate system
  • Bachelor's degree required; MBA strongly preferred with Marketing concentration
  • Minimum 3 years of experience in marketing, innovation, or strategy preferred with undergraduate degree or 1 year of experience in marketing, innovation, or strategy with graduate degree
  • Creative thinker and problem solver with a passion for brand strategy
  • Demonstrated ability to lead cross-functional teams and effectively influence a matrixed organization
  • Excellent multi-tasking, project management, and prioritization skills a must
  • Ability to translate data into actionable insights, strong analytical skills and passion for knowing the business cold
  • Strong personal presence and experience influencing internal and external partners. Demonstrated ability to develop and cultivate relationships
  • Passion for leading extended teams, and agency partners to think and operate differently to identify transformative activation plans
95

Associate Marketing Manager Resume Examples & Samples

  • Aid in developing seasonal brand marketing plan and identifying new opportunities for growth, efficiencies and cost saving measures focusing on shifting brand perception, driving new clients and increasing client retention
  • Manage print production projects to ensure that they are delivered on-time, at the right quality and within budget
  • Oversee all administrative aspects of production projects including PO orders and tracking,
  • Research and propose innovative and cost effective marketing/production solutions
  • Draft and publish Marketing Calendars detailing seasonal marketing campaigns. Present marketing plans and creative at Merchandising/Marketing meetings
  • Maintain excellent relationships with vendors and mall management to continually build strong partnerships and maximize value creation opportunities
  • Build and maintain strong partnerships with key internal and external stakeholders
  • Partner with CRM to plan, devise and implement all planned direct marketing and email blast campaigns
  • Collaborate with Merchant and Visual teams to ensure production and delivery of cohesive in- store marketing promotions (i.e. compare-at signage, promotional activity and product initiatives)
  • Plan, draft and update LOFT Center website content in conjunction with in-store promotions and new store budget
  • Collaborate with Center Marketing to capitalize on all mall events to drive traffic and increase sales, including but not limited to: center webpage, billboards, coupon books, tour bus operators, local radio, cable and publications
  • Develop and execute strategy for new store openings, promotional events and activities
  • Partner with Finance and ATC Direct Marketing to evaluate and publish results for all marketing initiatives. Make recommendations for changes in strategy based on results
  • Stay abreast of ATC and competitor marketing campaigns and initiatives
96

Associate Marketing Manager Resume Examples & Samples

  • Coordinating content creation using both internal and external resources
  • Creating and improving online digital strategies to attract the targeted audience and entice them to take action that connects them with our sales team
  • Working with key internal and external thought leaders and fostering their contribution to content creation
  • Working with customers to provide testimonials, white papers, and efficacy studies
  • Working with PR to cultivate relationships with key influencers and bloggers in the online community
  • Writing content and links/introductions to content for websites, social media posts, etc
  • Analyzing performance reports and analytics and work with the cross-departmental execution teams to continuously improve the KPIs for new customer acquisition, customer advocacy, and the opted-in community
  • Identifying and recommending process and tool improvements, and new technologies in marketing to increase awareness and drive traffic and leads
  • Help manage the promotional budget to maximize revenue by allocating spending and focusing strategy on the customers' preferred buying
  • Ensure the quality of the content is in line with company expectations
  • Collaborate with the Business-to-Business sales teams, Product, Customer Engagement, and other Marketing teams to design, implement, analyze and refine campaigns and strategies that service the needs of the customer
  • Collaborate across decentralized marketing teams to ensure execution success across all marketing tactics– SEM, email, direct mail, social, tele-lead generation, conferences, etc. – and sales channels
  • Minimum of two years' progressive direct experience in healthcare or healthcare IT focused digital marketing and/or content creation, preferably to the C-suite in the hospital Healthcare Practice market with nursing executive marketing strongly preferred
  • Expert in developing account-based and persona-based customer journeys that include engaging and relevant content to identify handraisers and capture/nurture leads for sales
  • Experience in social media platforms (Facebook, Twitter, LinkedIn, etc.) and use of viral marketing
  • Hands-on experience working directly in content management systems (CMS) and related technologies to implement online content a must. Adobe Experience Manager background preferred, previous experience with Marketo and Salesforce a plus
  • Healthcare IT / Technology blogger and article writer rolodex a plus
  • Excellent quantitative skills; strong career experience utilizing analytics and metrics for decision making and performance measurement, ROI calculation, and market penetration to measure effectiveness of projected marketing promotional activities
  • Understanding of, or experience in, product positioning and active selling through various sales channels
  • Collaborative team player with other stakeholders in organization - including editors, publishers, product managers and key management
  • Ability to travel frequently to conferences and to on-the-job customer site visits
97

Associate Marketing Manager Resume Examples & Samples

  • Develop annual portfolio of Marketing Co-operative Programs by conducting a series of strategy meetings with Marketing, Product Development and members of the executive leadership team
  • Create, develop, and execute all appropriate collateral needed to optimize sales efforts and manage supply and changing needs
  • Follow and apply brand guidelines as set by corporate office for all advertising campaigns
  • Reinforce Classic’s market position and leverage strong brand equity to add value to the company and all supplier/customer relationships
  • Ensure ad sourcing is correct and agents are inputting effectively
  • Participate in the local leadership team
  • Meet with vendors in-house and in-destination to present marketing programs and suitable options for their plan (travel may be required)
  • Work with vendors to ensure the agreement is finalized, and meets their needs in terms of budget, timing, and type of programs
  • Track vendor marketing budgets, spend, and participation throughout entire process
  • Minimum 5 years total marketing experience
  • Proven skills in marketing, data analysis and project management—especially co-op program
  • Excellent relationship-building and negotiating skills
  • Must be comfortable speaking and presenting to large groups
  • Demonstrated customer focus—both internal and external
  • Passion for best-in-class marketing, innovation and integrated communications
  • Demonstrated ability to work autonomously, handle details and manage a wide variety of projects simultaneously and under deadline
  • Excellent communications and interpersonal skills
  • Strong working knowledge of Word, PowerPoint, and Outlook
  • Advanced Excel required
  • Command of English language and grammar
  • A BA/BS or equivalent 4-year degree required
  • Experience with reporting databases a plus, especially Tableau or Business Objects (crystal)
98

Associate Marketing Manager Resume Examples & Samples

  • Defines and executes downstream product marketing strategy by creating and executing a business plan for assigned products to achieve divisional revenue goals within allocated budget
  • Develops product strategies and value propositions that create consumer engagement , loyalty, and brand equity
  • Provides advice and counsel to business leaders about strategic opportunities to grow brands and financial results
  • Monitors sales & marketing trends and makes recommendations for enhancing penetration & share growth
  • Cultivates key customer relationships, working productively with physicians and the field sales organization to gain market insight, improve clinical practice, implement programs, and drive product preference and market growth
  • Works strategically with sales force to create demand, enable sales, increase awareness and drive market share for assigned product responsibilities
  • Partners with finance and upstream marketing partners to monitor & manage pricing to achieve divisional revenue goals within allocated budget as well as bringing in products that meet the needs of customers
  • Partners with the convention team to set convention strategy and effectively leverage conferences within an integrated business plan created at the start of the year
  • Plans and conducts sales training for new sales employees on a quarterly basis
  • Will participate in the marketing training of others
  • May coach and develop marketing personnel
  • May evaluate the performance of 1 or more subordinate based on pre-established performance parameters
99

Associate Marketing Manager, Customer Contact Resume Examples & Samples

  • At the core, must have a strong desire to develop breakthrough marketing efforts that are truly unique, disruptive and surprising to customers
  • Self-starter, driven and resourceful is a must
  • Lives a digitally connected life; is an active participant in social media platforms, has a creative eye for social media content development (i.e., Instagram shots) can effectively discern between brand-right and off-brand content
  • 2-4 years’ experience in brand marketing preferably in the retail, apparel, fashion, cosmetics industries or within an agency and/or online editorial
  • Avid Facebook, Instagram and/or Pinterest user
100

Associate Marketing Manager Resume Examples & Samples

  • Collaborate with Salesforce Marketing Cloud (SFMC) during integration with new tool to ensure all data points and capabilities are met; conduct smooth transition of push notifications from internal platform to SFMC, accounting for all possible risks to the database
  • Collaborate with internal mobile product and mobile technical teams to launch campaigns and to stay apprised of new features that are important to our fans
  • Report on push marketing efforts via automated internal systems; create benchmarks for push messaging as new campaigns are launched; communicate all test results and learnings to internal marketing, mobile, product, and data analysis teams
  • Spearhead efforts to increase mobile app installs via other channels (email, web placement in user experience, and potentially social marketing, etc.)
  • 2-3 years of prior email, mobile, and CRM marketing experience required
  • Experience with building customer journeys with Salesforce Marketing Cloud highly preferred
  • Experience with generating and analyzing reports in both Google Analytics & Omniture highly preferred
  • Quantitative skills, including comfort with Excel, data validation, reporting, analysis, and visualization
  • Creative skills in designing compelling messages and concepts
101

Senior Associate Marketing Manager Resume Examples & Samples

  • Own the channel & brand marketing strategy for customer lifecycle engagement activities across an array of channels (traditional and digital)
  • Oversee creative development and brand governance for various projects
  • Work with marketing and business teams, along with CTC retail banners to ensure that CTFS is aligned with the overall strategic goals of the organization and is creating and developing the customer communication channels necessary to do so
  • Manage due diligence and approvals required to deliver projects including Compliance, Legal, Operations and Customer Service
  • Evaluate and recommend various channel opportunities to provide insight into the optimal execution for customer based marketing
  • Work with cross-functional teams to bring customer centric marketing opportunities to life in a measurable and efficient way
  • Use data and analytics to create tailored customer communications through multiple channels
  • Seek out emerging channel opportunities to communicate with customers in the most efficient and effective ways possible
  • 4-6 years of marketing experience, with a digital/mobile/online emphasis
  • Ability to lead out and influence within and across departments and at various levels
  • Digital marketing experience including managing and executing online marketing programs or personalized campaigns (mobile, search and display, social, email, video)
  • Experience with traditional and digital marketing channels is essential
  • Experience with CRM tools and strategies
  • A passion for all things marketing and a strong understanding of the changing landscape of customer engagement
  • Ability to think and problem solve creatively to help solve business challenges
  • Demonstrated organizational and time management skills with the ability to prioritize effectively
  • Excellent interpersonal and communication skills, written and oral, to liaise with various stakeholders
  • Strong understanding of customer journeys/lifecycles
  • Ability to work on complex campaigns with a diverse team of people
  • Familiarity with web analytics software is an asset (Google Analytics)
102

Digital Associate Marketing Manager Resume Examples & Samples

  • Assist in the launch and maintenance of CTFS social channels as required
  • Play a key role in the development and execution of a strategic video marketing strategy
  • Maintain & update all CTFS social media properties post-launch
  • Create and maintain content calendars
  • Review user generated comments & posts in a quick & timely manner
  • Respond to comments, when appropriate to foster a positive community & add value to the user’s experience
  • Work with the contact centre to ensure that any customer service related issues are handled by the appropriate groups
  • Own strategic digital objectives as they relate to social media and content creation
  • Oversee digital creative and content development for various projects and campaigns that relate to social media and video-based marketing
  • Work with marketing and business teams, along with CTC retail banners to ensure that CTFS is aligned with the overall strategic goals of the organization and is creating and developing the social media channels and strategies necessary to do so
  • Collaborate with Marketing Operations, Business Stakeholders and Customer Service to ensure collaborative delivery of various digital campaigns
  • Manage due diligence and approvals required to deliver materials including Compliance, Legal, Operations and Customer Service
  • University graduate, degree in business or marketing preferred
  • 3-5 years of business/marketing experience, with a social media/content emphasis
  • Online/mobile marketing experience including running online marketing programs or building online channels (mobile, search and display, website management/creation, email, ecommerce)
  • A passion for all things social/content/video and a strong understanding of the landscape
  • Experience with content creation/development is an asset (most notably video)
  • Solid experience in managing national or retail brands
  • Ability to work on complex campaigns with diverse teams of people
  • Ability to work independently as well as within a team
  • Marketing/Advertising/Design experience in the credit card industry is an asset
  • Familiarity with web analytics software is an asset
103

Associate Marketing Manager, Gbrs Resume Examples & Samples

  • Assist with the planning and implementation of marketing tactics, programs and projects required to support Manulife’s GBRS business goals
  • Lead small to medium-sized projects, from inception to launch; develop marketing plans for product and service initiatives
  • Work collaboratively with key stakeholders from Manulife’s Group Benefits and Retirement Solutions Marketing and Product teams, as well as communications and graphic design resources to effectively support and execute small to medium-sized project deliverables and initiatives
  • Develop and follow a project plan task list, ensuring successful delivery on all aspects of projects including the development of quality marketing collateral and, timely execution of each task
104

Associate Marketing Manager Resume Examples & Samples

  • Ability to strategize, recommend and integrate innovative and cutting-edge technology across various marketing and restaurant programs
  • Project management and thought partnership for various marketing programs that may include
  • Online ordering
  • Mobile apps
  • In-restaurant technology
  • Payment technology
  • Email and SMS program
  • SEO optimization
  • Potential for: Website, UGC initiatives, influencer programs, digital contests and Sweepstakes
  • Assistance in plotting out, managing, and optimizing ideal User Experiences online
  • QA and trouble shooting for complex website and mobile programs
  • Attention to detail in managing promotional and offer details
  • Ongoing maintenance and optimization of digital initiatives, ensuring overall health of online universe
  • Vendor management, including budget and scheduling tasks
  • Competitive audits, including identifies and inform team of industry and category best practices
  • Analytics support
  • Collaboration and cross-functional partnering for promotions, social media and paid digital efforts
  • Coordination and partnership with Legal teams on safe-guarding the brand in any new or existing digital efforts
  • Management of budget and billing
  • Ability and flexibility to shift priorities and responsibilities over time to other areas of marketing
  • Ideal candidate will have a positive, can-do attitude, with a proactive drive to bring projects to life with excellence and pride
  • Team player with the ability to collaborate and wear many “hats” as projects and priorities ebb and flow
  • Ability to move projects forward to completion, with independent problem solving and minimal oversight
  • Ability to multi-task and work in a fast-paced, results-oriented environment
  • Clear communicator, with proficiency in creating professional and polished documents and presentation materials
  • Strong desire to be part of and contribute to a close-knit, collaborative, and high-performing Marketing team
  • Passion for marketing and innovation, with special attention to competitive and industry news
  • Potential for oversight over Marketing Assistant
  • Role requires supervision of external vendors and agencies. The ideal candidate will be a leader who has demonstrated the ability to lead people and initiatives a successful completion
  • 4-6 years experience in Marketing, Advertising, CRM, Interactive Media or related fields
  • Proven background in Marketing technology, digital, social, and CRM
  • Strong partnering and project management skills, with experience in supervising external vendors & agencies
  • Desired: Experience with supervising and coaching others
  • Must have: Strong PC or Mac skills including proficiency in Powerpoint, Keynote, Microsoft Office suite + experience with Google Analytics
105

Associate Marketing Manager Resume Examples & Samples

  • Develop a comprehensive, innovative go-to-market plan for assigned portfolio, leveraging programmatic and integrated tactics, with a strong emphasis on digital learning solutions
  • Create and deliver content for portfolio marketing campaigns
  • Work with Global Product Management team in developing product/channel portfolio positioning and messages, then ensure these are effectively communicated to target audiences
  • Work with Web team to ensure that portfolio is accurately reflected on our sites and that all required lead acquisition components are fully in place
  • Contribute to and edit product messaging (PMF) for products for assigned markets as well as check accuracy and request changes
  • Provide sales support to internal and external customers, including students, instructors, and learning consultants (sales team) in all channels
  • Write, coordinate, monitor, and maintain postings of sales tools and communication to CRM to ensure key titles and initiatives are accessible to all appropriate sales forces
  • Use market research to create deep intimacy with specialized market needs
  • Attend key discipline conferences and events tied to their areas of responsibility
  • Minimum of 2-3 years of Marketing experience
  • Actively involved in the social media space, with a proven understanding of how to use social media tools to effectively listen, communicate, and build relationships
  • Familiarity with SEO/SEM and digital demand generation strategies
  • Successful track record working on integrated marketing programs with multiple stakeholders
  • Strong interpersonal skills; ability to work well with other team members, customers, sales, etc
  • Self-starter with a sense of urgency
106

Associate Marketing Manager, Women & Kids Resume Examples & Samples

  • Develops materials and resources for kids programs as needed
  • Manage vendor relationships to ensure effective execution and timely delivery of program components
  • Creates and maintains timelines/action plan on assigned projects to ensure thoughtful, timely development. Prepares status reports ensuring adherence to timelines
  • Participate in program planning and project development in various departments as needed
  • Monitors project metrics to support achievement of deliverables
  • Develops written content for digital and print materials. Reviews promotional materials from customers and sponsors. Monitors editorial and Science approval processes of all content
  • Develop project presentations for project sponsors and internal stakeholders covering campaign strategy, direction, timing and metrics
  • Provide management of strategic alliance relationships. Create periodic reports ensuring that plans support the strategic goals
  • Represents AHA kids initiatives externally at conventions, trade shows and other settings as needed
  • Develops and maintains statistics and data, updated monthly, to be used for proposals, talking points, and development of marketing materials for various Kid's Market programs
  • Responsible for receiving, screening and routing external inquiries (emails and telephone calls) from the general public, medical/scientific volunteers, Affiliate and National Center staff
  • Manages web pages by developing strategies and tactics that enhance the overall program
  • Develops and maintains strong working relationships with Corporate Relations, Office of Science Operations, Technology and Customer Strategies, and Communications
107

Associate Marketing Manager Resume Examples & Samples

  • Collaborates closely with cross-functional teams to execute successful campaigns, ensuring accuracy, effectiveness and adherence to Sephora brand guidelines
  • Ensures alignment with campaign programming, inventory status and broader marketing initiatives
  • Owns cross shop activations within JCPenney including the monthly cross shop tool box and calendar and its contents. Is also responsible for publishing and sharing with key stakeholders on a regular basis
  • Manages marketing activations for Grand Opening and remodels of new Sephora inside JCPenney stores
  • Manages the marketing plan for Black Friday and partners with cross functional teams to ensure that the campaign is comprehensive
  • Creates briefs to kick-off projects for in store activations including direct mail, cross-shop and other touchpoints
  • The role will work closely with the art department, marketing team and merchant teams to ensure content is correct and programs are executed according to the marketing vision
  • Must possess strong business acumen and excellent communication skills (written and oral)
  • The right candidate can multi-task, is used to managing many moving parts and can work in a fast-paced, quickly changing environment
  • Problem solving skills and ability to navigate ambiguous situations is key
  • Individual must be self-motivated, highly organized and able to work effectively while meeting numerous deadlines
  • Strong ability to “forward think” projects and to communicate recommendations and new ideas to managers
  • 3) Experience working with Excel and PowerPoint required
  • 4) SKU management system experience a plus
  • 5) Passionate about marketing and driving client engagement
  • 6) Experience managing multiple resources to implement dynamic projects
  • 7) Candidate must possess strong organizational and communication skills (oral and
108

Associate Marketing Manager Resume Examples & Samples

  • You hold a master’s degree in marketing and a couple of years of experience within marketing and communication/product development
  • You have a good business understanding and preferably experience with STEM and/or from the educational sector
  • You have strong skills in digital marketing, online branding and social media engagement
  • You know how to run small projects independently
  • You speak and write English effortlessly
109

Associate Marketing Manager Resume Examples & Samples

  • Assist the Marketing Manager to ensure that the new products are successfully managed within the Stage-Gate process. Initiate and submit for Management approval project justifications related to new product development for the assigned product lines. Prepare follow-up progress reports as required. Work closely with Engineering, Manufacturing and Marketing personnel to insure that schedules are maintained. Run cross functional project teams as required. Assist in the development of pro forma financials, in conjunction with Finance
  • Identify cost saving opportunities for assigned products, and manage value engineering projects as assigned
  • Manage the rationalization of SKU’s as assigned
  • Maintain continual surveillance and evaluation of competitors’ products, programs and strategies. Communicate these developments and recommended actions to appropriate management
  • Participate in the development and implementation of promotional and merchandising programs jointly with the Vice President(s) – Sales and Department Managers
  • An MBA from a reputable business school is required
  • S/he will be highly motivated, extremely organized and detail-oriented. Able to work in a fast paced environment. Experience with a deadline driven environment
  • Must possess basic PC skills necessary to manage MS Office products
110

Associate Marketing Manager Resume Examples & Samples

  • Help develop long-range strategic plans for assigned category, including category growth strategies (both organic and inorganic) and product portfolio roadmap. Help develop presentation to management
  • Lead business initiatives and product programs as assigned to help deliver business results for assigned category, monitor performance, recommend and implement course correction actions as needed. Build KPI’s, action plans, and associated measurement approaches to track performance
  • Lead Product Lifecycle Management of assigned categories
  • For assigned new product development projects, establish the strategy for product marketing and establish new product “go to market” plan with channel marketing. Collaborate with digital marketing, market research, business intelligence, trade shows, advertising, promotional, merchandising, public relations, and marketing communications to develop and execute plan. Provide ROI justification for product marketing programs
  • Design and implement voice of customer systems to understand customer and consumer feedback, and track continuous improvement metrics to fuel ideation, validation, and verification of product strategy. Interacts with customers and consumers as needed to understand opportunities and improvement areas
  • Define and present for approval the marketing requirements and business case justification for new product development scopes incorporating market dynamics, performance features, pricing, voice of customer, forecast and cross-functional team input where needed
  • Create and present product training programs internally and externally to key customers related to the assigned categories
  • Ensure that the assigned new product development projects are successfully managed and launched within the Stage-Gate process on time, on budget, and in scope in conjunction with the assigned Project Manager or as project manager. Present projects to management for stage-gate approvals and updates
  • Lead entire team and project or provide marketing representation to cross functional new product development teams as assigned. Utilize leadership skills to drive accountability
  • Provide product input for annual marketing strategies, budgets, and plans and overarching brand and channel strategies; approve product marketing components of plan
  • Maintain continual surveillance and evaluation of competitors’ products/programs, market and industry trends. Trends such as demand drivers, product, design, technology, and pricing. Develop data into business recommendations and strategies
  • Assist the Vice President of Marketing, Category Directors and other marketing department employees in developing and executing other key projects, as needed
111

Associate Marketing Manager Resume Examples & Samples

  • Manage all agency touch-points with respect to program briefing, concept development, and execution
  • Activate national and local media inclusive of music and sports properties
  • Own customer marketing relationships
  • Lead cross-functional teams to execute projects to successful completion
  • Collaborate with sales and marketing on communication tools (i.e. tool kits, Town Hall Share & Learn, and strategic planning needs)
  • A minimum of 5 years prior Brand Marketing experience (if Undergrad degree only) OR 2 years of prior Marketing experience (if Advanced degree)
112

Associate Marketing Manager, Digital Branding Resume Examples & Samples

  • Strategic development and program management of consumer facing digital brand campaigns (display, social, video, native, programmatic, etc)
  • Reporting against key performance metrics for paid & non-paid media with focus on analytics and optimization as well as leading vendor partners in the space
  • Manage agency partners across brands
  • Manage overall digital brand campaign site traffic impact, reporting, analysis and optimization
  • Manage the digital / social advertising budget and invoicing
  • Create & maintain an up-to-date social media content calendar
  • Draft and coordinate real time responses to consumers reaching out to our brands on Facebook, Twitter, Instagram and other branded channels
  • 3+ years of experience in Marketing, with a strong background in digital media
  • Experience developing high-quality digital media campaigns that achieved measurable results
  • Experience in developing social and influencer campaigns
  • Proficiency in the use of Microsoft Office, as well as other digital and analytics platforms such as DoubleClick, Tableau, etc
  • Ability to manage and prioritize heavy work load and meet deadlines in a fast-paced environment. Workload may demand working extended hours as necessary
  • Experience planning and overseeing a multi-million dollar marketing budget
  • Strong business acumen, with the ability to work effectively with senior leaders and other key stakeholders throughout the organization
  • Experience managing advertising agencies and vendors, advertising agency experience a plus
113

Global Associate Marketing Manager Resume Examples & Samples

  • Define the consumer need and develop consumer insights and
  • Develop and build brand purpose and positioning
  • Develop renovation & innovation, that builds on the job and positioning
  • Ensure the brand plan development to maximize a longterm value creation
  • Develop content across all marketing touchpoints to deliver on the plan
  • Execute communication strategies and rewarding brand experience
  • Work in partnership with communication agencies and ensure all brand communication contributes to enhancing the brand
  • Work closely with 4 Regions to ensure communication deployment
  • Bachelor degree in Marketing / Advertising
  • Minimum 5 years of experience in Marketing
  • A FMCG background is highly desirable
  • Experience in Project Management
  • Previous experience in the development of above the line communication campaigns
114

Associate Marketing Manager Resume Examples & Samples

  • Assisting the Marketing Manager with the development and implementation of Demand generation strategy and programs for software and services in the Large and Medium Law Segment, including Email, Web (SEO/SEM/PPC), Events, Direct Mail, Advertising, and Social Media campaigns
  • Work with Product Marketing, Sales, Creative, Marcomm and teams to develop Content Marketing strategies to driving sales leads for software and services
  • Take the lead in getting sales and marketing campaigns produced, implemented, and developing ways of improving efficiency and effectiveness of campaigns
  • Closely collaborate with adjacent groups on product launches, branding, customer communications, events, sales and content
  • Develop and facilitate incentive programs to accommodate targeted campaigns or to aid field and inside sales staff in achieving goals
  • Assist in developing, implementing and analyzing field and inside sales programs including campaign management and the creation of associated direct-to-customer campaigns
  • Deliver appropriate communication of program launches, updates and results to Sales and Account Management and Large Law Firm Segment management
  • Effectively work across boundaries by partnering with corporate partners such as Sales & Account Management, Product Development, Creative Services, Marketing Analytics, Market Research, Contract Value Management and Finance
  • Develop sales tools, collateral and sales training
  • Track and analyze program results using qualitative and quantitative techniques
  • Four-year college degree in marketing, business or related field; MBA or JD preferred
  • Minimum 5 years marketing or strategic planning experience with progressive responsibilities and revenue accountability
  • Experience developing Demand Generation and Digital Marketing programs
  • B2B marketer with experience marketing to large organizations, a plus
  • Direct experience in the legal field or information industry a plus
  • Must possess the ability to think at a high level as well as analyze details when necessary
  • Must demonstrate the capability to deliver consistent messages and marketing themes to the organization to maximize the effectiveness of each area that touches customers
  • Ability to lead and influence marketing programs with sales channel
  • Must be a solutions- and action-oriented individual
  • Strong analytical and problem-solving skills
  • Some experience developing and executing strategic programs
  • Ability to work cross-functionally and manage/influence cross-organizational teams
  • Exceptional oral and written communication skills
  • PowerPoint &Excel experience required
  • Salesforce experience a plus
115

Associate Marketing Manager Resume Examples & Samples

  • Lead the short and long-term commercialization strategy for all Dannon brands within Foodservice channels
  • Partner closely with sales teams in the field and cross-functional teams (Marketing, Sales Strategy & Planning, Manufacturing, Supply Chain and Finance) to drive go-to-market strategy and plans for Foodservice customers
  • Lead the development of selling stories and marketing materials to translate our portfolio and commercial strategies for all Foodservice channels, enabling customer teams to sell
  • Bring new innovative products to market for Foodservice customers, leading customer targeting, sell story development, channel marketing strategy and customer execution
  • Manage branded product portfolio and assortment for Foodservice channels
  • Drive connection between internal Retail sales and marketing teams and Foodservice sales organization; work proactively to ensure Foodservice customer needs are incorporated in marketing and innovation plans
  • Manage Foodservice department budget to effectively allocate resources amongst priority projects across all channels
  • Work seamlessly with Foodservice agencies to create effective channel communications
  • Bachelor degree; MBA preferred
  • 5+ years of CPG or Foodservice marketing and/or sales progressive experience
  • Excellent follow-through, planning and organizational skills
  • Ability to learn fast and operate in a dynamic environment
  • Proven leadership skills with an entrepreneurial & solution-focused mindset
  • Ability to travel 25% of the time
  • Strong Excel and Powerpoint skills
116

Associate Marketing Manager Resume Examples & Samples

  • BS / BA or equivalent
  • Previous traditional, digital, social media and event marketing experience
  • Experience developing and executing marketing programs including Public and Private offers to consumers and businesses
  • CCA or Field Experience preferred
  • Ability to work collaboratively with cross-functional teams and marketing agencies to grow annual sales
  • Demonstrated leadership and managerial ability
  • Demonstrated ability to interface effectively with executive leadership
  • Team oriented with ability to build relationships
  • Deliver high quality, professional work, characterized by a high degree of thoroughness, accuracy and solid thought content
  • Ability to work in a metrics focused organization
  • Strong verbal and written communication and presentation skills
  • Excellent interpersonal skills in order to work effectively with others
  • Results-oriented, highly motivated individual
  • Proficient with PowerPoint, Word, Excel
117

Associate Marketing Manager Resume Examples & Samples

  • Key Marketing contact for assigned Sales Channels and Partner Accounts
  • Interact and collaborate with merchants, partners, sales managers and cross-functional teams
  • Support key field business teams with business planning, promotional planning, in store fixtures, signage and top to top meetings
  • Participate in account business planning process to develop optimized plan which will drive the achievement of key objectives
  • Participate in customer meetings to drive marketing strategy, gain knowledge to use in strategic and tactical planning, and support the field sales teams
  • Create, execute and report on merchant specifc marketing plans to meet both InComm, merchant and partner finanacial goals
  • Gather and Assimilate Field and Internal Information
  • Provide recommendations to sales management and marketing management on marketing execution which drives the achievement of assigned goals
  • Develop presentations, sales aids, and promotional material
  • Create and develop promotional programs including: displays, POP, advertising, loyalty and awareness
  • Development of permanent in store displays, signage and recommendations to optimize shelf space
  • Plan, monitor and evaluate promotional execution with assigned customers
  • Development and Communication of Marketing Strategies and Tactics
  • Support Channel Vice President’s strategic planning for business unit
  • Disseminate competitive intelligence
  • 0-2 years
  • Degrees, certifications required or special training
  • Undergarduate degree or equivalent exeperince
  • Additional requirements/qualifications (skills/knowledge required)
  • Marketing experience, as well as, sales and project management
  • Exceptional computer skills
  • Microsoft Office (Excel, PowerPoint, Word)
  • InComm Data Tools (IRIS, InQue)
  • Ability to quickly learn new technologies and tools
  • Exceptional organizational and planning skills with the ability to multi-task and prioritize
  • Manage for results
  • High degree of initiative and sense of urgency
  • Works efficiently
  • Commitment to quality
  • Strong analytical skills and ability to apply new concepts to daily activity
  • Team-work oriented
  • Builds relationships
  • Value others
  • This position is eligible for the Employee Referral Bonus Program #LI-GL1
118

Associate Marketing Manager, International Resume Examples & Samples

  • Business Leader: you are a leader of your business and will align the organization and our leaders to your thinking and recommendations. You will lead a variety of cross-functional teams for the business in order to deliver your strategies and short and long term goals
  • P&L Owner: you will play a meaningful role in the delivery of your brand’s P&L goals and the creation and delivery of the financials of your initiatives
  • Integrator: You will integrate the activities of numerous internal and external partners (business functions, agencies) in the creation and delivery of your business and marketing plans
119

Associate Marketing Manager Resume Examples & Samples

  • Drive SME region top-line growth and implement new product launches across all SME markets. The incumbent works with country leaders in defining pre- and post-launch tactics and activities. Lead the segment-specific planning of strategies and tactics for the yearly operating plan cycle and the annual strategic plan. Prepare and present the strategic and operating plan to senior management at the annual operating and strategic plan meetings
  • In close collaboration with the regional marketing to develop, implement and review effective and profitable regional 3-5 year portfolio and market tier strategies for SME. Drive regional and country specific product life cycle management and strategic brand rationalization, monitor market feedback for product improvement and conversion to new products
  • Closely interact with markets by regular field visits supporting local sales and distributor teams in driving top-line growth, build and strengthen customer relationships and work with local sales leaders in developing marketing campaigns and programs
  • Proactively work closely with the regional marketing for product developments addressing the met and unmet needs in the SME region. Work closely with regional marketing and country leaders on effectively conducting surgeon panel meetings and drive timely follow-ups ensuring SME needs are considered in new product developments
  • Work with Field Marketing Manager to deliver effective product and clinical training trainings to sales and distributor teams to develop a professional and knowledgeable salesforce
  • Strategically and result orientated but ability to balance tactical work with strategic thinking and mindset
  • Strong regionally oriented conviction and strong ability to develop, write and present effective business and marketing plans, coordinated and closely aligned with overall marketing organization and global counterparts
  • Solid understanding of market needs, market trends, competitive forces, and new technologies
  • Experienced in optimizing promotional activities and multi-channel promotions
  • Proven track record in managing a larger product portfolio and effective product life cycle management
  • Demonstrated to develop and set product strategy for top-line growth with well-articulated strategic objectives
  • Experienced in conducting customer segmentation and targeting approaches
  • References for establishing and maintaining positive rapports with country management and regional marketing team
  • Track record in effectively running sales and selling trainings and workshops for sales and/or distributor teams
  • Ability to adapt to rapidly changing priorities, and sustain a high level of energy and concentration in a fast-paced, results-oriented environment and willingness to work flexible hours
  • Outstanding interpersonal skills and ability to motivate and engage counterparts and realign diverting opinions and needs
  • Excellent oral and written English communication skills
  • Experienced in cross-cultural and matrix environments
  • Bachelor or Master’s degree in Business Administration with emphasis in Marketing preferred
  • Good understanding of the medical device (preferably orthopedics) market environment through customer contact, literature, seminars and other educational programs
  • Minimum of 6-8 years’ work experience in orthopaedic product management and marketing with at least 3-4 years’ experience in Regional Marketing required for full manager position
120

Associate Marketing Manager Resume Examples & Samples

  • Develop solid mid-long growth strategy including product portfolio plan and channel strategy to grow sustainably in a profitable way
  • Develop yearly budget plan and execution plan to achieve sales target & OPINC target
  • Develop new product launch strategy with setting relevant KPI and execute in collaboration with sales and functions
  • Develop marketing 4P strategy and support sales execution Reinforce Stryker branding and reinforce engagement with KOL
121

Associate Marketing Manager Resume Examples & Samples

  • Lead the strategy and planning, creative development and execution of national integrated marketing communications targeted at a growing African-American consumer segment, which includes TV, radio, digital advertising, social media, sponsorships and website development
  • Manage a large cross-functional team, including outside agencies and internal Media, UX/Design, Regional Marketing, Corporate Relations and Legal/Compliance teams
  • Confidently direct marketing/advertising agency partners, providing clear, strategic direction and nurturing creative ideas from concept to execution
  • Gain internal buy in from key stakeholders throughout the organization to launch programs on time and within budget parameters
  • Collaborate and communicate with Allstate regional marketing teams and Allstate Agency Owners for key programs
  • Manage program budgets and provide monthly and quarterly budget forecasts to finance team
  • May manage one direct report
  • A passion for marketing, a strong interest in multi-cultural marketing and communications, specifically the growing African-American consumer segment, a desire to work in a fast-paced, deadline driven environment, as well as creativity, curiosity and a willingness to learn from others
  • Advanced strategic and analytic skills
  • Knowledge and experience in advertising production and social media management a plus
  • 6+ years of relevant professional experience, including experience in marketing, communications or other related field
  • Advertising/Marketing Agency experience, financial services and/or insurance industry experience are strongly preferred, but not required
  • Bachelor’s degree required; Master’s degree/MBA preferred
122

Associate Marketing Manager Resume Examples & Samples

  • Work closely with online merchandising teams to develop a deep understanding of seasonal assortment
  • Work closely with consumer insights to develop an understanding of our global/ regional customers- what they want/ need from our brand
  • Translate product stories into global consumer facing marketing messages that address customer wants and needs; build off of historical successes; innovate and stay ahead of the competition; tie back to business objectives and have a global point of view on regional differences and similarities
  • Partner with the global marketing team to bring global branding stories to life and to build on them for the online channel
  • Write pre-season marketing strategies with input from regional online marketing teams
  • Partner with creative and merchandising to bring stories to life through compelling concepts and outfitting/ photography
  • Provide guidance and assistance to regional marketing teams for global messaging execution
  • Manage hindsighting and analytics of global messaging
  • 4+ years of relevant experience
  • Passion for retail, fashion and the Gap brand
  • Ability to translate fashion trends and products into relevant marketing stories for the Gap customer
  • Background in project or account management
  • Experience working with creative teams preferred
  • Strong people management skills. Ability to inspire and rally teams around an idea
  • Ability to build and manage effective cross functional relationships
  • Outstanding organizational skills and project management experience
  • Ability to effectively organize and share information
  • Proficiency in Microsoft Office (excel, power point)
  • Ability to communicate persuasively and present effectively in a variety of presentation settings (one-on-one, small and large groups, with peers and management)
  • Political savvy
123

Associate Marketing Manager, Affinity Resume Examples & Samples

  • Responsible for a variety of Affinity/Consumer marketing programs, working with 3rd party Partners to drive bookings and revenue
  • BA/BS in Sales/Marketing or business related field
  • 2 - 4 years of related work experience in performing digital marketing, content marketing, social media, or copywriting is required
  • Background in consumer marketing and/or Partnership Marketing with focus on client acquisition and building site traffic
  • Experience with web analytics platforms, especially Google Analytics
  • Working knowledge of Google AdWords, Yahoo/Bing, and Google Analytics
  • Experience working with outside agencies
  • Self-starter with demonstrated ability to achieve stretch goals in a fast-paced startup environment
  • Analytical, metrics driven and takes initiative, self-starter attitude
  • Excellent verbal and written communication skills required
  • Strong command of Power Point and Excel required
  • Must be results driven, enjoy problem solving and passionate about being challenged
  • Excellent organizational skills and ability to meet deadlines
  • Former experience with timeshare, hotel or hospitality companies a plus
124

Associate Marketing Manager Resume Examples & Samples

  • Excellent computer skills especially Microsoft Word, Excel, PowerPoint and Outlook
  • Strong knowledge of Marketo or HubSpot (marketing automation platforms)
  • Knowledge of SFDC an asset
125

Senior Associate Marketing Manager Resume Examples & Samples

  • 2-4 years of experience in similar roles or responsibilities
  • Experience running marketing programs, digital and in-person events
  • Knowledgeable about cloud computing and software-as-a-service
  • Clear understanding of partner and customer audiences. Marketing with partners a plus
  • Managing relationship with vendors and partners
  • Flexible, self-starter, independent, innovative, creative, fun, and comfortable with risk-taking and constant change
  • Methodical and organized; able to manage multiple projects and priorities concurrently while prioritizing and planning effectively
  • High energy, enthusiasm, and passion for building valuable resource collections, successful communities, and effective programs
  • Experience in using various webinar tools, such as GoToWebinar, WebEx, YouTube and video editing tools
126

Associate Marketing Manager Resume Examples & Samples

  • Assists in development and implementation of marketing and communication projects in support of the region’s key strategic initiatives and business goals
  • Cultivates collaborative relationships with internal and external resources to support activities
  • Establishes good working relationships with internal teams within the business and other marketing partners across the region
  • Assist in development and distribution of content to various internal media outlets (e.g. Echonet, Sharepoint, etc.)
  • Distribute pre‐approved communications from management, HR, and/or Marketing through appropriate channel (s)
  • Support the communications of Territory‐wide programs to which the department contributes, including CSR and Innovation
  • Deal wins/Landmark transactions
  • Coordinate internal initiatives to foster employee engagement
  • Advise and organize internal events: town halls, senior meet/greet, lunch-n-learn, Jr. Drinks, New Joiners meet/greet, Offsites
  • Define, distribute and gather post‐initiative feedback
  • Maintain editorial calendar for proprietary external communications channels
  • Working with Central Marketing team members to identify deadlines for deliverables
  • Working closely with Head of Marketing & Communications NA and other stakeholders to ensure content is provided accurately and approvals are timely
  • Coordinate the placement of key messages across channels
  • Must be able to write and/or modify content, e.g. headlines, captions and/or story summaries , to support the articulation of messaging
  • Maintain catalogue of pre‐approved key messages, in consultation with Head of Marketing & Communications and Media Relations
  • In consultation with Head of Marketing & Communications, coordinate collateral updates including country cards, brochures, slip‐sheets, presentations, etc. where there is a need for region-specific modifications
  • Perform and support additional projects at manager’s request, ad hoc
  • May be required to travel in support of marketing initiatives (up to 30%)
  • Not Applicable
127

Associate Marketing Manager Resume Examples & Samples

  • At least two years' hard lines retail management experience that includes P&L, staff supervision, shrink control and payroll
  • A valid driver's license for the travel you'll be doing
  • Minimum of a high school diploma/GED ( a bachelor's degree in a business, agriculture or related field is desirable)
  • Proven communication and leadership skills
  • Ability to relocate within your district if necessary
  • Perform and execute principle responsibilities
  • Process information / merchandise through system and POS Register system
  • Communicate effectively with team members and customers
  • Read, write, and count to accurately complete all documentation
  • Freely access all areas of the store including selling floor, side lot, stock area and register area
  • Operate and use all equipment necessary to run a store such as a dolly, hand-truck, forklift, computer and cash register
  • Squat, bend, stoop and climb ladders
  • Move and transfer merchandise generally weighing 0 -- 50 pounds throughout the store
  • Work varied hours, days, night and weekends as business dictates, plus six days a week during peak seasons in the spring and fall
  • Work a minimum of 52 hours per week
  • Stand and walk for long periods of time often up to four hours straight without a break
  • Travel to other store locations and to company functions
128

Regional Associate Marketing Manager Resume Examples & Samples

  • Lead and develop a team of marketing and customer experience consultants
  • Initiate and implement strategies using segmentation, targeting, quantitative and qualitative campaign analysis
  • Participate in cross-functional/cross-company teams for program development and execution
  • Establish metrics and track program results. Utilize these results for improved program decision making and support of consultation recommendations
  • Provide in-depth expertise for design and implementation of complex projects/processes, including communication plan and resource negotiation
  • Work with high level of independent decision-making
  • Be accountable for project results
  • Influence, negotiate and persuade team members to support team goals and initiatives
  • Manage, develop and direct staff and/or project teams and vendors
  • Lead teams beyond immediate reporting relationships
  • Be accountable for budgeting and forecasting of marketing programs
  • Field travel (up to 25% at times throughout year)
  • Advanced presentation development and delivery skills
  • Advanced team leadership and development skills
  • Advanced negotiation and interpersonal skills
  • Intermediate strategic and analytic skills
  • Intermediate experience in vendor management
  • Proven ability to collaborate across boundaries
  • Intermediate experience using Microsoft Suite
  • 5+years of Marketing experience or related industry experience
  • Bachelor’s degree required; Marketing concentration preferred; MBA a plus
129

Associate Marketing Manager Internship Summer of Resume Examples & Samples

  • Deliver key results in sales through effective sales planning, including
  • Developing an annual integrated sales plan for Burt's Bees business
  • Drives Customer Business Planning Process
  • Leading with Go-to-Market plans for new product launches/ re-launches
  • Developing the selling tools/materials necessary to deliver the plan
  • Communicating sales inputs as needed into S&OP process
  • Developing and managing select business-building projects
  • Lead the Sales in
  • Managing business reviews, including analysis, strategies and action plans to address issues and key opportunities
  • Identifying, implementing, and tracking key account metrics
  • Operate as the lead point of contact for any and all matters specific to customer needs and concerns
  • Build and maintain strong, long-lasting customer relationships with key customer stakeholders and executive sponsors
  • Identifying and pursuing opportunities that will improve product awareness, shelf presentation, and at point-of-sale
  • Demand forecasting
  • Responsible for cross-functionally developing and executing the in-store marketing plan including
  • Customer or channel requirements for POS materials and display concepts
  • Partnering with Brand Manager to create merchandising tools to improve shelf presence
  • Coordinating directions on promotions with the Brand Manager and Sales Director, customers and agencies to ensure timely and effective execution of initiatives
  • Partnering with customers on plans and follows up on execution
  • Responsible for managing various aspects of sales administration
  • Responsible for trade funds management, investment allocation by customer and associated tracking or reporting
  • Responsible for providing sales materials and compliance: specs, price lists, SOX, regulatory documentation, and other documentation
  • Sets priorities and provides the tools for merchandisers/ Beauty Advisers to deliver objectives
  • Trains merchandising/BA team in sales capabilities
  • Allocates and tracks deployment and depletion of POS materials and promotions
  • Partners with Brand Manager to create initiative platforms and coordinating promotion activation
  • Minimum 5+ years of CPG experience, preferably from personal care/health & beauty
  • Internal plan development and external sales management experience
  • Key Account management experience specifically with department store and Health & Beauty retailers such as Sephora, Watsons and Boots
  • Strong distributor management experience
  • Strong verbal and written English
  • Experience developing business plans
  • Strong project management skills; attention to detail
  • Trade Marketing or Marketing experience is a plus
  • Regional work experience in Southeast Asia leading a multi-cultural environment
  • Leadership & Influence
  • Develops and articulates strategy and vision
  • Strategic Skills
  • Ability to execute with excellence
  • Proactive, self-motivated and happy to act on own initiative
  • Questioning nature, commitment to continuous improvement
  • Excellent ability to multi-task and set priorities
  • Operational Skills
  • Highly skilled in planning, prioritizing, organizing and managing work processes
  • Team player and can build collaborative relationships
  • Excellent communication skills. Excellent written and oral communication skills -- capable of explaining complex subjects simply and clearly. Informs others sufficiently
  • Ability to absorb input from multiple influences and translate into effective and actionable sales initiatives
  • Exhibits strong managerial courage and able to stand alone. Can deal with and resolve conflicts
  • Focuses on customer, strong but balanced negotiator
  • Inspires and builds trust, demonstrates integrity and strong work ethics
  • A likeable personality who can positively influence others within the organization
130

Associate Marketing Manager Resume Examples & Samples

  • 30% Execute Marketing Strategy and Plans
  • Bachelor's degree or higher in marketing, management or business related discipline
  • 5+ years business experience
  • Must be results oriented, innovative and creative
  • Master's/MBA or higher
  • Knowledge of retail and protein ingredients channel marketing
  • Experience in developing Marketing plans and brand management
131

Associate Marketing Manager Resume Examples & Samples

  • Execution and set up of all push and in app note campaigns
  • A/B test set-up and test design in collaboration with analytics team
  • Develop and run weekly and ad-hoc reports on the impact of push strategies
  • Reporting to derive insights and implement best practices for the business
  • 2-3 years minimum of experience in CRM, ad ops, or push notifications
  • Expert level in Excel
  • Basic level experience in SQL
  • Strong analytics and data visualization skills (comfortable creating reports and dashboards)
  • Detail-oriented: You can see the big picture, but also love digging into details to identify trends or causes
  • Excellent communication skills: You are able to translate complex data into consumable and actionable insights
  • Experience with A/B testing and test design a plus
  • Experience in app data tools (e.g. MixPanel, Appboy)
  • Experience in BI tools (e.g. Tableau, MicroStrategy, Cognos)
132

Associate Marketing Manager Resume Examples & Samples

  • Lead the planning, creative development and implementation of integrated marketing communications for Allstate’s powersports marketing. Support various programs and strategies, offering solutions and recommendations to manager, other contributing team members and business partners
  • Serve as the powersports SME in Product Marketing. Develop a deep understand of the on-road (motorcycle & autocycle), off-road (ATV, Snowmobile, Side x Side, etc.) and boat industries
  • Demonstrate expertise for contributing to development and implementation of complex integrated marketing communication programs, including analyzing research/data inputs, contributing to developing marketing strategy and marketing communication plan, and determining and allocating resources required. Manage all elements through completion, measurement and post program analysis
  • Develop presentations, program overviews, recaps, and other materials for internal meetings and presentations; present work internally to marketing leadership and other business partners
  • Integrate across marketing teams and other departments, building relationships with internal and external business partners and resources
  • Influence, negotiate and persuade team members to support business goals and initiatives; initiate ideas and manage actions plans on cross-functional teams
  • Possesses strong attention-to-detail, advanced communication skills, advanced copyediting and ability to judge creative and provide constructive and clear direction and feedback to both internal and external partners
  • Advanced organization, project/program/time management skills and attention to detail
  • Intermediate strategic and analytical skills
  • Demonstrated experience managing the creative production process
  • 5+ years of Marketing experience, preferably including Advertising/Marketing Agency experience and/or in a role managing marketing agencies
  • Experience in the powersports industry preferred
  • MBA/Master of Communications or related field preferred
133

Associate Marketing Manager, Mako Knee Brand Resume Examples & Samples

  • Support the Team in their work to develop, recommend, and execute strategic plans relating to marketing strategy and as they act as internal marketing resource to the product teams to support existing and new product marketing programs within the unit
  • Learn the responsibilities and duties of an Associate Marketing Manager through working in teams and one-on-one environments
  • Support team to develop brand and/or marketing strategies
  • Develop relationships with consulting surgeons and field sales management/sales representatives
  • Assist the product teams with the development of new and existing product programs
  • Support supervisor and co-workers to evaluate market trends to determine existing segment penetration or new segment opportunities and strategies relevant to assigned brands
  • Participate in creating a strategic marketing plan
134

Associate Marketing Manager Resume Examples & Samples

  • Achieve the budgeted sales and take-rate objectives of branded car audio products offered as an integrated part of the car
  • Adaption, implementation and management of “dealer marketing toolbox content” into the assigned markets
  • Comparison and evaluation of agency services and suppliers in terms of service quality and financial aspects
  • Management and steering of field activation agencies and suppliers for realizing marketing and sales programs
  • Continuous monitoring of our marketing & sales programs to drive their enhancement
  • Continuous status reporting
  • Develop and implement best practices to support the Sales & Marketing organization
  • Promote and demonstrate the Harman brands and products on trainings and events
  • Ensure / support that relevant National Sales Organizations (NSOs) equip an increased amount of cars with Harman technology and products
  • Building up and maintaining strong relationships to key contact people at the NSO’s ensuring swift implementation of our sales & marketing tools
  • Use OEM specific tools that are integrated in the regional training activities such as launch trainings, classroom sessions or web based training material
135

Associate Marketing Manager Resume Examples & Samples

  • Flawless development and execution of Innovation and Marketing initiatives for Aramark; successfully leading them to execute projects on time, within budget and solid ROI
  • In partnership with Workplace Marketing Director, translate annual AOP roll-out opportunities into tangible, account specific marketing action plans. Plans should support PepsiCo Big Bets and complement customer missions
  • Recommend business advancement opportunities through in-depth understanding of consumer insights, trends, need states and implications to Aramark
  • Own marketing execution - Generate impactful marketing programs and consumer engagement opportunities that have scale, are repeatable, & improve efficiency and effectiveness in market
  • Own insights activation
  • Identify national media, music properties, sports sponsorship, and social media wherever possible to elevate engagement
  • Own Bi-Weekly Customer and Sales team updates - project status, program modifications, budget tracking, and other timely information to facilitate effective decision making
  • Own the creation and agency briefing process to deliver account-specific or Workplace promotions that drive consumer excitement and incent purchase
  • Monitor program performance/ROI and share with Brand, Brand Integration and Sales for assessing future opportunities
  • Own Activation with Reset Brands- Hydration & Tea's for Workplace translating opportunities and advocating with Brand and Brand Integration on behalf of Workplace
  • Work w/Marketing Director to develop and communicate Culinary Strategy across WP Marketing
  • Own Monthly updates to WP Tracking Calendar & Scorecards
  • Minimum Qualification: Undergraduate Degree; Preferred: MBA with a concentration in Business, Marketing or Finance
  • Minimum of 4 - 5 years prior Marketing, Sales, or Management experience
  • Customer management/Account management with CPG or previously worked for a large c-store, retailer or restaurant customer is preferred
  • Prior experience managing creative agencies and/or vendors
  • Understanding of Digital and Social Media a plus
  • General understanding of PepsiCo's bottling and distributor network and go to market process
  • Comfortable with making presentations both internal and external
  • Collaborator and able to inspire others to think differently
  • Able to analyze sales data and other insights to solve problems and grow the business
  • Highly motivated, independent individual with excellent communication, follow-up, interpersonal, negotiation, and influencing skills
  • Strong Project Management skills
136

Associate Marketing Manager Resume Examples & Samples

  • Lead the planning, creative development and implementation of integrated marketing communications to support various programs and strategies, offering solutions and recommendations to manager, other contributing team members and business partners
  • Develop presentations, program overviews, recaps, and other materials for internal meetings and presentations; present work internally to Consumer Marketing leadership and other business partners
  • Integrate across Consumer Marketing teams and other departments, building relationships with internal and external business partners and resources
  • Manage, develop and direct staff, interns and marketing/advertising agency partners
137

Associate Marketing Manager Resume Examples & Samples

  • Assists the development of marketing business plans, promotional recaps and creative briefs. Supports the development of presentations for senior leadership. Prepares written communication materials such as creative & project briefs, workbook content, meeting recaps and project recommendations. Supports the development of cross-functional meeting agendas and distributes meeting minutes. May manage key internal communication vehicles (such as Share Point)
  • Conducts and analyzes qualitative and quantitative research to develop key findings and recommended actions. Develops and manages tracking system for competitive information and provides analysis on projected impact. Analyzes the relationship between products and customer experience and trends, and identifies opportunities
  • Manages project timelines to deliver products and programs. Works with cross-functional partners to ensure the best available costs, terms and quality. Fosters cross-functional relationships with multiple business units, partners and customers
  • Supports the management of assigned marketing budget for key promotions and projects
  • Creates and implements tools to drive consistent brand experience across channels, markets and product lines
  • May lead development of projects, programs and promotions. Creates and presents the business case for new programs or initiatives to support growth strategies and brand development through analysis of key issues. Analyzes pre and post business performance against plan
  • May manage cross-functional teams in support of marketing activities. Ensures issues are resolved in a timely manner. Coordinates with other departments to ensure marketing and communication initiatives are aligned with the global brand strategic direction
  • Serves as primary day-to-day contact with agency project manager for assigned projects
  • Develops and manages vendor agreements and vendor relations, as needed
  • Functional brand and promotional marketing expertise: Knowledge of direct or indirect retail, CPG and brand marketing. Progressive experience in marketing program development/planning and implementation. Communications planning and brand management
  • Strong communicator: Ability to communicate clearly and concisely, both orally and in writing. Ability to confidently present objectives and desired outcomes to leadership and cross functional teams. Consistently uses communications and presentation skills to influence outcomes. Ability to influence others without authority to get things done in a timely fashion
  • Problem solving and creative thinking: Ability to think creatively. Ability to problem-solve and drive towards resolution. Ability to evaluate creative and marketing programs against strategy
  • Analytical skills: Solid analytical and measurement/tracking skills. Conduct analysis and present data and findings clearly, concisely and accurately
  • Project and process management skills: Ability to manage time and budget effectively, including balancing multiple priorities to meet deadlines. Ability to identify or implement systems and process improvements
  • Cross-functional collaboration and leadership: Ability to work both independently and as part of a team. Experience leading and/or facilitating cross-functional or organizational groups. Ability to build a level of trust and respect amongst peer group, and recognizes the importance of solid relationships
  • Change management: Ability to work in a changing environment
138

Associate Marketing Manager Resume Examples & Samples

  • Assist in marketing asset creation including brief writing, kickoff, and creative review for both adult and kids divisions
  • Create inspiring and strategic marketing briefs that lead with a customer first mindset and a clear point of view. Ability to translate product stories into compelling marketing messages
  • Own all email and site executional tasks, including QA, email proofing and approvals, and site tracking ensuring flawless execution
  • Own promotional code setup and QA
  • Own promotional event tracking and share out in addition to digital marketing coordination
  • Run weekly marketing reporting and adhoc marketing reporting requests
  • Own email and promotion reporting tracker
  • Contribute to monthly and seasonal hindsight reporting and analysis
  • Own special projects
  • Effectively collaborate across several functions including, but not limited to, buyers, creative, production, digital marketing, web content developers and external partners to move marketing projects forward
  • Track competition
  • Contribute new promotional, site and email ideas
  • 1-3+ years of experience
  • Strong excel and analytical skills, ability to glean insights and tell a story from the data
  • Organized with high attention to detail and process
  • Strategic thinking and customer focused mindset
  • Self-starter with drive for innovation and strong sense of creativity
  • Positive attitude with ability to thrive in a fast paced environment, deal with ambiguity, and prioritize multiple projects
  • Omniture experience a plus
139

Associate Marketing Manager Resume Examples & Samples

  • Accountabilities
  • Support US and LATAM marketing campaign development and execution to drive brand awareness and demand for the Professional product portfolio
  • Execute marketing initiatives to drive awareness and demand in both consumer and trade channels in a manner that reinforces the Dyson brand
  • Assist in target segmentation and understanding the best channels to reach largest audience
  • Assist Marketing Manager in targeted seeding and sponsorship opportunities and development of thought leadership/case study activities (incl. video case studies, installation photography, etc.)
  • Act as lead in the organization, development and execution of 75+ annual national, regional & partner trade events
  • Work with Marketing team, Field Sales managers and partners to identify and manage trade show opportunities for Dyson Professional
  • Compile and own structured annual trade show calendar that supports US campaign initiatives in field among target sectors and audiences
  • Complete and submit required paperwork and order forms to secure show attendance and required booth support (i.e. electric, WiFi, carpet, etc.), liaising with legal department as required
  • Promote trade show attendance via pre & post show email marketing communications and social media support, liaising with communications team as needed
  • Manage full relationship with 3rd party vendors to execute annual trade show booth plans
  • Oversee all logistics and related operations for the successful delivery of trade events
  • Ensure that all packing cases, supporting materials and trade exhibits are shipped in an accurate and timely fashion in advance of each event
  • Where required, attend events to oversee set-up, build and/or breakdown
  • Control and reconcile all expenses and costs relating to the event against budget as the single largest annual BBI activity spend
  • Create event briefing document so all involved with an event are aware of activities well in advance
  • Develop an inventory of trade show assets which can be used for future events
  • Appropriately manage, upload and archive branded, marketing and product assets for Field Team and Distribution partners
  • Act as owner of US and LATAM marketing assets, including: printed collateral, direct mail pieces, co-branded partner assets, marketing guidelines and digital assets
  • Be principal liaison between Field Sales team and Marketing team, handling requests for collateral and supporting materials, ensuring stock levels are correct and reordering as appropriate
  • Ensure all marketing collateral are up to date, appropriately localized and accessible to the field team via Salesforce.com and Archway systems management
  • Develop and drive production of sales demo unit initiatives
  • Lead the execution of distributor readiness marketing and campaign initiatives via POS kits
  • Own 3rd party vendor relationships to execute associated asset development, delivery, etc
  • Act as the primary conduit in managing US and Group Graphics team relationships for all branded and marketing project needs
  • Be lead for all team marketing briefs that are active projects supporting the execution of sales and marketing activities
  • Work with Marketing Team members in executing necessary campaign, digital and/or print advertising creative briefs, development and resizing needs
  • Track campaign completion from initial brief, kick-off meeting and final completion to ensure business timelines are met in a timely manner to exclude delays
  • Fulfil other duties as required
  • Support and drive functional team events and conferences tasks as needed
  • Special projects as directed by manager
  • Work in executing brand building initiatives and budget reconciliation process
  • Fix things that you can see need fixing
  • 2-4 years of relevant marketing experience
140

Associate Marketing Manager Resume Examples & Samples

  • Lead the strategic planning, creative development and implementation of marketing plans to support new product innovation strategies, offering solutions and recommendations to manager, other contributing team members and business partners
  • Integrate and lead across marketing teams and other departments, building relationships with internal and external business partners and resources
  • Work with strong level of independence on new, unfamiliar and changing innovation projects
  • Comfort and experience working in an ambiguous environment and synthesizes data and research to make go-to-market strategy decisions
  • Capacity to manage multiple projects simultaneously, experience with a deadline driving environment and comfort and experience with the new product development process
  • Demonstrated experience with advertising production and social media management a plus
141

Associate Marketing Manager Resume Examples & Samples

  • Collaborate with outside vendors and internal product, sales and creative team members on various marketing communication and event initiatives. This includes defining objectives and goals, evaluating partners, developing messaging and creative, and executing programs according to timelines and budgets
  • Cultivate various marketing content materials – including sales collateral (decks, one-sheets, brochures, etc.), email promotions, website content, blog content and thought leadership materials (whitepapers, case studies, etc.)
  • Project Manage the workflow with the various internal teams to develop the materials
  • Assist in lead generation strategy development including positioning statements, new idea generation, partner outreach and sales
  • Support execution and maintenance of email campaigns including planning, development and deployment
  • Maintain reliable tracking and reporting on quantitative and qualitative marketing program results
  • Work with our Salesforce.com Administrators and Sales team to maintain accurate details of our contacts information which in turn will deliver effective campaign targeting and reporting
  • Assist in the Management of the Master Marketing Calendar – campaigns, events, email, product rollouts, etc
  • Create and manage marketing creative request tickets within Jira, our corporate intranet ticketing system
  • Contribute to marketing updates to the intranet site and asset library
  • Marketing communications and event support experience
  • Eloqua & Salesforce experience is a plus
142

Associate Marketing Manager Mega Resume Examples & Samples

  • Minimum 4 years (2 years with MBA) experience in consumer or brand marketing
  • Thorough understanding of standard marketing techniques
  • Demonstrated leadership ability, strong analytical and strategic thinking skills
  • Excellent written/verbal, time management and quantitative/analytical skills required
  • Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers
  • Ability to travel up to 30% of the time (3 weeks initial training/onboarding in Montreal, Canada when hired, plus one week out of the month approx. 6 times per year ongoing)
  • Exceptional communication and presentation skills are a must-have for this role!
  • Proven ability to drive change and results through influential leadership skills
  • Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
  • Proven ability to effectively manage multiple projects in a dynamic environment
  • Demonstrated positive attitude, sees challenges as opportunities and translates them into actionable items
143

Associate Marketing Manager Resume Examples & Samples

  • Must follow all safety and quality standards at all times, including chemical handling standards and PPE (Personal Protective Equipment)
  • Skills in forklift, overhead hoist, computer, and fiberglass and/or gel-coat applications preferred
  • Understand and follow verbal and written directions
  • Ability to read and understand blueprints
  • Ability to use hand, battery, and pneumatic tools
  • Ability to work with fellow coworkers in close proximity and in a team environment displaying mutual respect
  • Ability to fluently speak, read, understand, and write English
  • High school diploma or GED required
144

Associate Marketing Manager Resume Examples & Samples

  • Develop and Execute marketing strategies that increase brand and retailer preference within the Dulux and Betonel Dulux stores with both Professional and DIY customers. Include traditional and digital media, retail/co-op advertising, in-store communication, fixture development, promotions, pricing, sales team and associate training, and assortment decisions
  • Support the development of actionable strategies, based on Pro painter and DIY insights, that will be used for product innovation/repositioning initiatives, assortment decisions, merchandising, and collateral
  • Support the development of the merchandising plan, colour merchandising materials, planograms, and in-store signage/collateral that drive sales, improve ease of shopping, and inform the end user
  • Support the development of a pricing and promotion strategy based on competitive analysis of market pricing, brand positioning, and shopper insight
  • Maximize channel marketing budget to align with the spend objectives of brand building, volume building and/or competitive response. Utilize ROI tools as a measurement of effectiveness and ensure all spend is captured and approved prior to commitment
  • Actively support the delivery/execution of the channel marketing plan. Work with agency contacts and contribute to the delivery of meaningful and clear briefs to ensure needs of the shopper/end user and Customer are met
  • Interface, influence and drive alignment across PPG management team, Dulux sales and operations teams, brand teams, and other cross functional teams to ensure delivery/execution of channel marketing plans
  • Know and understand budget parameters including sales, volume, margin and marketing A&P. Monitor and track spend as well as ROI analysis to ensure effective spend
  • Bachelor’s and/or college diploma/degree in marketing or related field
  • Ability to communicate effectively in French is an advantage but not a requirement
  • Highly motivated, data-driven and results oriented leader with the skills to plan, prioritize, guide, and motivate internal and external teams
  • Excellent project management and problem solving skills and be able to prioritize and multi-task in a fast paced environment with aggressive deadlines
  • Superior communication and presentation skills and can effectively adapt their communication style based on audience and topic
  • Experience working effectively and driving results within a complex sales organization and with cross functional teams
  • Ability to think strategically, strong business acumen, and the ability to work autonomously and within teams
  • Ability to analyze, synthesize, and form logical conclusions from data
145

Associate Marketing Manager Resume Examples & Samples

  • Manage the complete process for designing and executing innovative and shopper friendly merchandising (temporary, permanent, planograms) and packaging (promotions, special executions, literature) to include: strategy, concepts, design (structural and graphic), set-up, and production across all relevant channels of distribution/accounts, and while working with internal and external teams
  • Responsible for optimal in-store visual merchandising, including the management of visual guidelines, ensuring the company and brand integrity is executed to the highest possible standards, and managing approvals through all proper channels
  • Identify and execute research opportunities, to include shopper marketing, competitive analysis, merchandising audits, etc, to continuously improve and maintain credibility as an industry leader
  • Manage and assess program performance by continually working to reduce cost and enhance efficiency through standardization, design simplification, material optimization, and process improvement
  • Maintain, organize and track all initiatives, to include product, distribution, inventory, budget and costs, to maintain an ongoing record for reference and ROI evaluation
  • Act as the key contact and brand liaison for managing relationships with internal and external teams to include information exchange, ongoing collaboration, vendor set-up, RFP and PO management, and ensuring seamless communication and information exchange
  • Manage the in-store demonstration program and trade-show booth coordination across all relevant channels of distribution/accounts
  • Perform other responsibilities as assigned
  • Bachelor’s degree in a marketing related field, or similar qualifications, with professional experience in a comparable position
  • Five to seven years of experience in a corporate environment managing in-store/retail merchandising initiatives on behalf of a recognized brand
  • Strong computer skills and high level of efficiency in MS Office (Word, Excel, PowerPoint). Graphic design skills (Adobe Photoshop) are a plus
  • Independent self-starter with the ability to use judgment, make decisions related to job/work methods, anticipate needs, take initiative, and implement ideas within parameters of role, on-time and on budget
  • Track record/experience in managing and collaborating with cross-functional teams, prioritizing and managing numerous tasks from various projects under tight timelines and with constant change
  • Organized, detail-oriented, systematic, resourceful, customer-focused and strong in managing processes and systems in a fast paced environment
  • Creative drive to bring new ideas and concepts to the business, ability to formulate and execute on strategy, all while maintaining brand integrity, engaging end-users and driving sales
146

Associate Marketing Manager Resume Examples & Samples

  • The position requires outstanding interpersonal abilities, energy, enthusiasm, and a comfort with entrepreneurial, fast-changing environments. A strong interest in current affairs, news and media is preferred
  • Proactive planning abilities. Creativity, credibility, and attention to detail
  • Strong project management skills with the ability manage multiple projects and events simultaneously
  • Ability to meet tight deadlines
  • Strong digital, written and oral communication skills
  • Ability to work effectively in a team environment
  • Demonstrated fiscal responsibility and computer proficiency
  • Ability to work nights and weekends if needed. Ability to travel up to 10% of the time
  • Must be able to lift up to 25lbs and set-up stages sets and signage as needed
  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign and Acrobat)
147

Associate Marketing Manager Resume Examples & Samples

  • Project Management: Lead as project manager for MTO’s across two business channels, 20 brands and 2 countries. Coordinate MTO requirements across all business functions to target timelines. Manage all project documentation requirements and provide updates and MTO statistics to the Management team. Establish metrics, analyze and improve the MTO process and in-market timeline
  • Marketing: Develop and Execute marketing strategies that increase brand preference within the channel. Role will analyze and track the MTO program versus stated goals
  • Communication: Interface, influence and drive alignment across PPG management team, PPG filed sales team, channel teams and other cross functional teams to ensure delivery/execution
  • Business Acumen: Know and understand MTO metrics, including market commitment, sales and margins. Analyze metrics to identify process improvements, achieve higher levels of business efficiency and optimization to control costs and improve business productivity
148

Associate Marketing Manager Resume Examples & Samples

  • Marketing:Develop and Execute marketing strategies that increase brand preference within the channel. Includes traditional and digital media, in-store communication and merchandising, promotions, pricing, and assortment decisions. Role will analyze and track programs versus stated goals
  • Business Acumen: Know and understand budget parameters including sales, volume, margin and marketing A&P. Have the ability to analyze sales data to spot trends and make appropriate recommendations
  • Communication: Actively support the delivery/execution of the segment marketing plan. Role works directly with agency contacts and is able to develop meaningful and clear briefs to ensure needs of the shopper/end user and brand are met. Interface, influence and drive alignment across PPG management team, , PPG Channel team, PPG field sales team, , and other cross functional teams to ensure delivery/execution of segment marketing plans
  • Budget:Maximize channel marketing budget to align with the spend objectives of brand building, volume building and/or competitive response
149

Associate Marketing Manager Resume Examples & Samples

  • Achieve the budgeted sales and take rate objectives of branded car audio products offered as an integrated part of the car: Take rates and Unit sales
  • Continually monitoring and analysing of sales programs to drive the ongoing development and enhancement of marketing & sales tools and processes. Continuous reporting of the status of running sales programs and proactive defining of actions for adaptions for improvement
  • Develop and implement best practices across all aspects of the role to improve the team’s overall efficiency and ability to support the Sales & Marketing organization
  • Establish strong relationships with internal departments to identify new approaches in order to ensure customer satisfaction
  • Ensure / support that the relevant National Sales Organizations (NSOs) equip an increased amount of cars with Harman by higher customer and dealer order rates
  • Building up and maintaining a strong relationship to the key contact person at the NSO’s, to ensure swift implementation of the sales & marketing tools according to the market specific requirements
  • Harman joined activities are conducted with the sales, marketing and training departments of our partner organizations in the assigned markets
  • OEM specific tools are integrated in the regional training activities of the NSO such as launch trainings, classroom sessions or web based training material. All trainers and key-personnel at the OEM are trained
150

Associate Marketing Manager Resume Examples & Samples

  • Clearly set Herceptin development goal in target departments, which should align with potential and opportunities
  • Help create solid Herceptin strategy and tactical plan in priority departments
  • Develop and undertake both strategic and tactical plan to realize market opportunities
  • Build KOL management platform and maintain good engagement
  • Identify, recruit, manage and coach subordinates to achieve team’s goal
  • Seamlessly collaborate within the marketing team, advocate continuous improvement and best practice sharing
  • Develop promotional materials and training programs
  • Provide accurate and timely forecast information
  • Communicate and collaborate effectively with other brand relevant departments, incl. global and APAC team
151

Associate Marketing Manager Resume Examples & Samples

  • Ability to translate business goals into marketing tactics across multiple forms of media including PR, print, social, digital, etc
  • Drive the delivery of integrated marketing communications campaigns, as appropriate, overseeing projects from strategy development to execution to completion
  • Guide project teams to establish priorities and meet deadlines, motivating colleagues and navigating the sometimes-conflicting needs of clients and co-workers
  • Collaborate with Marketing Communications Department and other Global Marketing colleagues to initiate and successfully execute a variety of project types
  • Provide clear, complete input up front and proactively manage stakeholders to enable streamlined review cycles throughout all projects
  • Foster strong business partnerships by combining industry and product expertise with skilled project management to ensure programs are planned and executed on strategy, on time, and on budget
  • Provide support to key business partners by responding to requests and addressing concerns in a timely, professional manner—building trusting, valued relationships that result in client satisfaction
  • Responsible to understand the US institutional market and products, related marketing and sales goals, and MFS’ disciplines and investment philosophy
  • Remain current on investment industry news, trends, and tools while gathering information on competitive products, investment techniques, and security types
  • Run sales reports and facilitate ongoing data mining and business analysis, marketing planning, and strategy development in support of the US Institutional Distribution team's objectives—leverage key learning to inform communications plans, strategies, and materials
  • Demonstrate understanding of brand strategy as well as how to apply it across assigned areas and marketing platforms
  • Evaluate metrics and provide insights on performance to ensure accuracy, timeliness and consistency of work requests; provide research assistance, including searching for relevant competitor information on specific topics
  • Pursue ongoing learning by initiating dialog with department managers, investment specialists, and compliance personnel regarding investment-related products, concepts, and topics
  • Support the maintenance and improvement of presentation materials, as needed
  • Bachelor’s degree combined with 5+ years of experience in marketing and/or sales preferably within financial services
  • Knowledge of financial products, investment techniques and strategies, and FINRA and SEC regulations as well as investment industry and MFS investment disciplines and philosophy
  • Demonstrated effectiveness in measurement, data analytics, mining for insights, and application of key learning to influence channel marketing strategies and decision making
  • Customer-service focus with strong problem-solving skills and solutions orientation
  • Organized self-starter who can work independently, demonstrating attention to detail and ability to manage multiple programs simultaneously
  • Ability to operate effectively under pressure—shifting priorities in response to changing business demands while adhering to stated project deadlines
  • Strong interpersonal communication skills (written and verbal) with the ability to collaborate with MFS corporate, Global Marketing, and sales colleagues at all levels
  • Experience working with creative service and/or communications teams and processes to develop sales and marketing support materials
  • Proficiency with Microsoft Office (Word, Excel and PowerPoint)
  • Technical aptitude including workflow, CRM, marketing automation and design, as appropriate
  • Knowledge of HTML programing a plus
152

Associate Marketing Manager Resume Examples & Samples

  • 2-3 years marketing experience; tradeshow experience preferred
  • Bachelors degree in marketing, advertising, communications or other related field of study
  • Excellent communications (written and verbal) and presentation skills
  • Highly collaborative with ability to build solid partnerships across functional boundaries
  • Must be creative, self-motivated, proactive, organized, flexible and deadline oriented
  • Strong organizational skills and detail orientation
  • Strong computer skills using Microsoft Office, Outlook and other software programs
  • Cross functional experience beyond marketing is a plus
  • Digital experience is preferred – Ecommerce, Digital, Social Media
  • Agriculture or tire experience is a plus
  • Experience working with agencies is a plus
  • Must be willing to travel 30% or more depending on time of year
153

Associate Marketing Manager Resume Examples & Samples

  • Oversee all aspects of marketing and product management concerning artists, projects and labels assigned
  • Represent Universal Music Canada Marketing Department in various internal and external meetings, bringing new opportunities to the overall team
  • Lead project strategy and cross-functional coordination to ensure that business requirements are being met and rolled out according to plan
  • Develop, communicate and execute national marketing plans & campaigns including asset creation (content and advertising), budgeting, implementation and follow-up
  • Manage relationships with internal teams from Operations, Sales, Promotion, Publicity, Interactive Media, Regional offices, Business Affairs and A&R, as well as relationships with international contacts, Artist Managers, Artist Agents, promoters and third-party contacts
  • Will be required to work outside of business hours (i.e. weekends and evenings) for attendance at industry events
  • Minimum of 2 years experience specific to marketing
  • Passionate about music and innovation
  • Ability to work within assigned budgets & timelines
  • Ability to work independently as well as part of a team
  • Creative and highly motivated
  • Highly adaptable and enjoy new challenges
154

Associate Marketing Manager Resume Examples & Samples

  • 3 years of related work experience
  • Relevant marketing experience on similar size brands
  • Master's degree preferred in business or marketing
  • Experience in marketing in CPG preferred
  • Ability to operate with a general manager mindset and make sound business decisions
  • Sales experience can be a benefit
155

Associate Marketing Manager, Field Marketing Resume Examples & Samples

  • Demand Generation: Execute demand generation campaigns to reach key influencers and decision makers and nurture those who aren’t yet ready to make a buying decision
  • Events: Organize and coordinate Veeva and industry events, managing well thought out pre- and post-event activities as well as all of the details during the event
  • Digital Marketing: Support the execution and optimization of outreach programs to engage current and prospective customers, via relevant industry communities including LinkedIn and Twitter
  • Reporting: Assist with weekly and monthly reporting on marketing program effectiveness
156

Associate Marketing Manager Resume Examples & Samples

  • Support the execution of the 360° multi-platform marketing programs for assigned sales categories to elevate awareness, drive new client acquisition and further engage the existing client base
  • Track and update marketing activity calendar, project timelines, media plans and email/communication schedule
  • Assist with execution of all paid/unpaid media initiatives – print, digital, messaging, social – from start to finish, ensuring deadlines are met and budgets are adhered to
  • Liaise with Business Intelligence team and channel managers in order to provide Marketing Managers with KPIs and metrics
  • Drive the administration and coordination for all procurement processes, including invoice and purchase order processing, vendor set-up and payment, and monthly reconciliation
  • Assist and coordinate corporate marketing projects such as building signage and plasma screen display updates
  • Stay abreast of relevant market conditions and trends, competitive landscape, and advancements across marketing platforms
  • Provide ad hoc project support as needed
  • Bachelor’s Degree, preferably in Art History or Marketing
  • 3+ years in marketing, ecommerce, editorial, partnerships or agency experience; art market or luxury/HNWI experience a plus
  • Must be detail-oriented, analytical, and results-driven
  • Proven track record of managing projects, timelines and processes
  • Strong interpersonal skills with an ability to work well with clients and vendors
157

Associate Marketing Manager Resume Examples & Samples

  • Partner with Marketing Manager on development of long-term brand growth plans and annual business plans
  • Assist in the development of marketing programs (national/regional promotions, public relations, package development, advertising, etc.) to deliver against annual volume & profit targets
  • Regularly evaluate all aspects of brand performance (quantitative analysis), including shipments, depletions and IRI trends. Effectively consolidate analysis into top line learnings/insights and provide recommended actions when necessary
  • Meticulously manage marketing spend against budget and manage PO process
  • Present brand presentations to internal and external audiences
  • Project manage all aspects of promotions in partnership with Creative Services and Promotions
  • Work closely with trade marketing and key sales teams to optimize marketing plans and execution
  • Build collaborative, productive cross-functional relationships
  • Develop strong relationships with Sales to gain a better understanding of the business and offer appropriate support
  • Manage outside vendor (agencies) relationships effectively and efficiently
  • Communicate clearly, concisely, and persuasively to ensure alignment and accurate execution of initiatives
  • Manage the SKU level forecast and partner with the production teams to understand/communicate vintage rollovers while managing, and minimizing out of stock and overstock situations
  • Demonstrate a thorough understanding of business and category key drivers, including overall competitive framework and brand/product dynamics
  • Help drive passion, focus and engagement for our innovation brands across the organization
  • Work with customer service to address distributor and consumer inquiries/complaints
  • Bachelor’s degree, Marketing degree preferred
  • Minimum of 3-5 years’ experience in Marketing/Brand Management position at a consumer product company
  • Analytical and financial management experience
  • Experience with IRI/Nielsen reporting and analysis
  • Highly motivated, self-starter
  • Accomplished project manager who can effectively prioritize and manage a large workload
  • Creative and strategic thinker with strong problem solving skills
  • Team player who thrives in environments that are face paced and prone to change
  • A passion for the wine and spirits industry
  • Strong PC skills, particularly Excel and PowerPoint
  • Brand Analysis & Planning
  • Creativity
158

Associate Marketing Manager Resume Examples & Samples

  • Working knowledge of Microsoft Office: Word, Excel, PowerPoint
  • Demonstrated ability to manage projects independently, handle multiple tasks and assignments simultaneously in a fast-paced environment
  • Self-starter, assertive, go-getter with high energy and desire to drive the business and achieve results
  • Strong sense of ownership and accountability
  • Excellent time management skills, ability to prioritize tasks to meet strict deadlines in a fast-paced environment with multiple simultaneous projects
  • Strong organizational and project management skills with ability to multi-task and work under pressure
  • Resourcefulness in solving problems with an “I can figure it out” mentality
  • Experience in a multi-unit restaurant or hospitality environment strongly preferred
  • Results focused – able to drive business forward and achieve financial and brand success metrics
  • Bachelor Degree required with preference given to Marketing or related field of study
  • 4-6 years of marketing or agency experience, restaurant or hospitality marketing preferred
159

Associate Marketing Manager Resume Examples & Samples

  • Support for ongoing updates to core curriculum by partnering with Marketing trainers and brand stakeholders to develop innovative, engaging content delivery
  • Strong vendor management skills to translate content needs provided by subject matter experts into training sessions, materials and on-demand formats
  • Effective and communication skills and demonstrated ability to collaborate across multiple cross functional teams
  • Ability to provide strong project management support across Marketing training team
  • Provides industry expertise on evolving training techniques and best practice for continuous improvement in Marketing training approach and design principles
160

Associate Marketing Manager Resume Examples & Samples

  • Assists in management of product line through assisting with coordination of artwork, specifications and development of new product concepts and promotions
  • Works closely with cross functional teams such as: purchasing, creative and manufacturing on design and product specifications
  • Gathers data for development of marketing strategy
  • Support channel specific requirements and programs as assigned
  • Execute sales support collateral development – including samples, catalogs, websites
  • Assists in management of licensed products and relationships
  • Assists with pricing strategy and analysis
  • Assists in competitive review analysis
  • BS/BA is required, preferably in Business Administration or Marketing
  • 2+ years of marketing and product management experience is required
  • Strong written, interpersonal and presentation skills
  • Experience in working with cross functional teams
  • Excellent organizational and analytical skills
  • Project management and organizational skills with demonstrated ability to multi-task and prioritize in a deadline driven environment
  • Experience with retail market retail preferred
  • Experience with consumer packaged goods preferred
  • Experience with Microsoft Office - Word, Excel, PowerPoint, etc
  • Travel: Approximately 10-15%
  • Local candidates only
161

Associate Marketing Manager Resume Examples & Samples

  • Manages and launches annual items for account specific needs as well as manages day-to-day responsibility of the category while using judgment and cost analysis to recommend dropping products, line extensions and product enhancements
  • Collaborates with Senior Product Manager & Channel team to develop strategic direction for assigned products, including pricing strategies and implementation strategies
  • Partners with Senior Product Manager to determine consumer research and product testing needed to support marketing strategies. Collaborates with Insights team on execution of research
  • Works closely with all cross functional teams such as: sales, purchasing, creative, operations and industrial design/engineering and manufacturing functions on development, design and distribution
  • Delivers necessary presentation materials, samples and concept boards for customer meetings as well as for internal needs
  • Manage annual sales collateral development – including catalogs, sales plan book, marketing bulletins
  • Delivers sales support collateral including content & direction on new product information, product changes and the development of copy & photography/video assets
  • Ensure on-time delivery of products in accordance with published product availability dates
  • P&L responsibilities for assigned product line(s)
  • Solicits input from Sales & Channel teams, and provides information on existing and new products, trends, and other customer-specific product issues or requests
  • Monitors competitive product and trend performance to ensure the development of products that will maximize the potential for appropriate accounts
  • BS/BA is required, preferably in Business Administration or Marketing or related
  • 1-2+ years of marketing experience is required, preferably product management experience
  • Experience with both offshore sourcing and domestic manufacturing programs preferred
  • Experience with SAP a plus
162

Associate Marketing Manager Resume Examples & Samples

  • Live the TD leadership profile
  • Transparency & collaboration across the organization
  • Drive for results
  • Strong influencing skills and the ability to build common purpose
  • Responsive, pro-active and approachable
  • Strategic and broad thinking
  • Think TDBG and foster collaboration
  • Customer focused change agent
163

Associate Marketing Manager Resume Examples & Samples

  • Strong analytical and creative skills
  • Proficiency with Microsoft Excel
  • 2+ years of experience in digital marketing, merchandising, or a similar role
164

Associate Marketing Manager, Keep Collective Resume Examples & Samples

  • Optimizing site flow and paths to shop
  • Partnering with PM and Site Ops to implement key marketing initiatives and technology improvements on the site
  • Regularly QA-ing our shopping experience and troubleshooting any issues
  • Bachelor’s Degree, 3-4 years of relevant experience
  • Experience creating clear and detailed briefs
  • Detail-oriented
  • Action and results-oriented
  • Intellectual horsepower (fast learner, passion for intellectual challenge)
  • Sense of urgency and passion – driven by our mission
  • Out–of-the-box thinker and problem solver
  • Resourcefulness and positive can-do attitude
165

Associate Marketing Manager Resume Examples & Samples

  • Understand and appreciate ZALORA’s CRM eco-system of technology, platforms and tools, and how they support the business (E.g. CRM platforms, Email/Mobile Push messaging platform, data-warehouse, analytics tools, tag managers)
  • Take ownership of the CRM Systems and Platforms portfolio – build, maintain, and support peers to fully realise the potential of the existing toolset. Manage external vendor relations and leverage support functions available
  • Be part of successful daily operations – ensure stability of systems, platform and information, assist in troubleshooting, and advise on best practices to meet business objectives (E.g. data-flow management, campaign building, logic definition, product development & usage)
  • Manage, execute or support new and existing tech initiatives - coordinating across multiple Local and Regional stakeholders (CRM, Product Management, Data Engineering, IT) from implementation, configuration and user testing to final deployment (E.g. new site features, bug fixes, app improvements, system connectivity developments)
  • Expand the CRM technology stack – grow the portfolio in accordance with relevant industry trends and target customer developments, gather business/end user requirements and propose technical solutions, consistently examine and evaluate current systems and prepare alternative workflow solutions as part of optimisation and improvement efforts
  • Co-own data management responsibilities – Understand data warehousing and data usage to drive growth and customer insights, working with stakeholders to constantly improve the way data is prepared, consumed, and delivering benefits to the business
166

Associate Marketing Manager Resume Examples & Samples

  • Manage and execute against a marketing calendar to include onsite messaging and content
  • Own merchandising of the Amazon Business Gateway
  • Support metrics and reporting related to traffic and channel performance
  • Optimize channels based on direct response and awareness critical metrics
  • Invent merchandising campaigns based on different Business customer personas and industries
  • Excellent documentation and workflow management skills
  • The aptitude to lead multiple achievements and shifting requirements in a fluid, dynamic environment—while keeping senior partners updated on your progress—is critical to success in this position
  • Attested ability to craft customer-facing content that is on-brand, relevant, and tailored to an online audience
  • Proficiency with analytics tools and web traffic reporting
  • Validated ability to deliver results and prioritize tasks in a rapidly changing and ambiguous work environment
  • Proficiency with Content Management Systems and ability to edit basic HTML and XML
167

Associate Marketing Manager Resume Examples & Samples

  • Thorough and accurate in all aspects of analysis with mastery understanding of business, products and customers to drive for maximum value-creation
  • Able to determine relevant trade-off and negotiation elements, analyze key matters and drive business to a decision through clear, concise and compelling recommendations to our sales organization and commercial leadership
  • Assist contract and legal teams in developing customer contracts with regards to financial impact while also maintaining oversight of entire agreement to ensure alignment with commercial objectives
  • Complex understanding of business issues, systems, data streams, and information needs; identify opportunities for continuous improvement
  • Outcome reporting tying to actual P&L performance by working closely with Finance and Sales Analytics teams
  • Key partner to product marketing teams to carry out key campaign initiative priorities, customer targeting, execute pricing goals, and other specific product or product line priorities
  • Postmortem on pricing execution to establish best in class process and guidelines for broader sharing with the entire sales organization
  • Develop materials, presentations, scorecards, and measurements for internal and external audiences including management to articulate strategy, key metrics, and track execution, effectiveness & financial implications
  • Unmatched collaborator with a consistent ability to bring team members together to win; effectively interacts and communicates with all levels of management and employees within the company with strong verbal and written communication and collaboration skills
  • Positive attitude with a relentless drive for optimal results, can-do approach to all challenges big and small, and effective in use of time and organizational resources
  • Strong analytical and problem solving skills a must with sharp attention to detail and accuracy
  • Objective and fact-based in all aspects of decision-making
  • Effective even in highly-ambiguous situations with the ability to multi-task and meet deadlines while applying sound judgment and business acumen
  • Accountable and self-aware
  • Bachelor's degree required; Master’s degree preferred with at least five years of professional experience in Marketing or Finance; health-care/pharma industry experience is a benefit
  • The position requires experience in a downstream commercial organization along with background in a highly-ambiguous but analytical work environment
  • Candidate must be able to work independently with minimal supervision
  • A strong working knowledge of analytical data and reporting tools like Cognos, Microsoft Excel, Microsoft Access, and Tableau
168

Associate Marketing Manager Resume Examples & Samples

  • Executes product, marketing and business strategies and roadmaps to enable achievement of regional Plan sales and profit objectives
  • Participation on cross-functional teams to execute the NPD/R&D plan
  • Channel specific program/promotional development and tracking
  • Works with internal departments to identify, analyze and implement programs based on industry, market, and consumer insight and trend data
  • Supports the graphics department with the execution of all packaging and graphics initiatives
  • Works with sales to identify special selling opportunities or problems and recommends appropriate action
  • Collaborates with the quality and engineering teams to perform existing product performance testing as well as new product testing
  • Conducts SKU analysis and portfolio reduction/management
  • Responsible for assisting with product cost analysis and cost improvement initiatives
  • Evaluation and analysis of market conditions
  • Utilize quantitative, qualitative and syndicated research to develop new program concepts
  • Ensures category and positioning information is available and transformed into selling materials
  • Bachelor’s degree required. Business management/marketing discipline preferred
  • 3-5 years experience in marketing or product management positions, CPG preferred
  • Background and/or interest in the creation of ideas/concepts of marketing program development – concept to final product
  • Ability to analyze complex data, situations and develop range of solutions
  • Decisive, action-orientated individual
  • Proven ability to communicate cross-functionally and work effectively on teams
  • Excellent presentation skills, with a strong and inspirational presence in front of sales force and customers
169

Associate Marketing Manager Resume Examples & Samples

  • Participate in creating business plans and setting marketing strategy for the product marketing team, including sales, profit, and budget forecasts, as well as product, promotion, pricing, distribution, and market development strategies and tactics
  • Lead cross-functional teams in development of new products and improving existing products
  • Monitor trends and use available market research to determine new product and service needs, to create consultative selling solutions, and to recommend marketing communication campaigns
  • Gather information on competitors’ pricing, products and methods of marketing and distribution
  • Collaborate with sales team and customers to evaluate and increase the effectiveness of current business, new products, and promotional efforts
  • Analyze and investigate variances between actual and projected revenue and EBIT
  • Assist with preparation and delivery of training for internal stakeholders
  • Excellent communication skills including strong presentation skills
  • Interpersonal effectiveness
  • Thorough understanding of general business principles, including effective analytical skills
  • Ability to work collaboratively and lead cross-functional teams to deliver results
  • Personal initiative and willingness to deal with ambiguity
170

Financial Services Associate Marketing Manager Resume Examples & Samples

  • Work with the industry's most innovative marketing team to evangelize and drive the adoption of the Salesforce Intelligent Customer Success Platform and Salesforce Financial Services Cloud
  • Continue to extend Salesforce's ground-breaking financial services vision, with inspiring and disruptive marketing that showcases our innovation and thought leadership
  • Deliver stage presentations, demos and webinars in a compelling manner
  • Work with product management to distill key functionality and benefits into core product marketing messages for Financial Services Cloud
  • Work with our gotomarket team to extract messaging and positioning that influences our customers and prospects across financial services
  • Drive the execution of product launches and the release of new features
  • Work closely with our campaigns, creative, and digital teams to execute differentiated integrated marketing campaigns
  • 5+ years experience in product marketing in a high tech company (enterprise software experience and B2B product marketing experience preferred)
  • Hands-on ability to create a range of fun, innovative marketing assets including demo videos, graphically interesting and compelling presentations and collateral with succinct, compelling messaging
  • Strong communication, story-telling, writing, and presentation skills and an ability to work well cross functionally
  • Creative thinker that can generate and execute on innovative "breakout" marketing ideas
171

Associate Marketing Manager Resume Examples & Samples

  • Direct responsible to conduct annual and regular business review to drive insights that help input into strategy development and market activities planning in China
  • Directly responsible for formulating annual marketing plan and obtain approval from Manager and endorsed by Director, Marketing
  • Work effectively with other marketing disciplines to develop, influence and evaluate the marketing programs effectiveness in terms of attendance and revenue
  • Establish partnership with other functions (sales, operations, Finance, Revenue Management Analytics etc.) and cross functional work teams to support the launch of various events and new initiatives to maximize business potential
  • 6 years of marketing experience with multinational companies
  • Excellence communication skills as represented the voice of different consumer segments. (FAM, non-FAM, YA etc.)
  • Vertical and Lateral influence skills to effective manage multi-cross functional teams within marketing and beyond. Proactive and versatile enough to embrace different ideas and yet can translate into meaningful implications on strategies and plans
  • Conflict management and strong negotiation skills
  • Solid skill in business analysis and skill in marketing, conventional plus digital
  • Strong in conceptual thinking and effective communication
  • Familiar with tourism industry and the knowledge about the supply chain to deliver the right message at right time will be an advantage
172

Associate Marketing Manager Resume Examples & Samples

  • Manage the day-to-day setup of marketing vehicles on existing customer service reporting system
  • Responsible for working with creative marketing staff to promote and implement best media marketing tactics and strategies
  • Become embedded in all other aspects of the company-owned retail operation (including in-home selling, installation, operations, and customer service) to fully understand their impact on the customer experience
173

Associate Marketing Manager Resume Examples & Samples

  • 3+ years’ experience in investment product marketing/communication role
  • Bachelor’s degree, preferably with a major in business administration or marketing. MBA preferred
  • Experience in financial services marketing with business to consumer (B2C) experience preferred; experience working with an advertising agency
  • Proficiency with understanding HTML to manage a content management system
  • This job will require local state-based travel periodically; must have their own personal vehicle
174

Associate Marketing Manager Intern Resume Examples & Samples

  • Demonstrate your strategic and analytical thinking
  • Showcase your curiosity and problem solving capabilities on critical business challenges
  • Gain exposure to and experience the fundamentals of demand creation
  • Connect and Engage with Senior Leadership
  • Learn and obtain visibility to
175

Associate Marketing Manager Resume Examples & Samples

  • Lead day-to-day execution of marketing campaigns; including overseeing production, asset delivery, QA, and scheduling deployment
  • Assist marketing managers with existing and ongoing campaigns
  • Overseeing external vendors
  • Use data and results to drive marketing decisions
  • Collaborate with key stakeholders from multiple teams to ensure coordinated execution and drive campaign performance
  • React to changing business needs by modifying marketing calendar and adjusting schedule efficiently
  • Create transparent and consistent campaign/channel reporting and analysis
  • Analyze campaign performance vs. goals and share insights and recommendations
  • Modify and share go-forward strategies based on lessons learned and industry best practices
176

Associate Marketing Manager, GOL EU Resume Examples & Samples

  • Work closely with online buying teams to develop a deep understanding of seasonal assortment
  • Manage EU marketing calendar and changes coming from key business partners
  • End-to-end execution of in-season marketing strategies from brief writing, checking in with buying teams on timing, working closely with creative team to bring stories to life through compelling concepts, participation in creative review, and weekly reporting
  • Work with web production team to ensure all marketing messaging is accurate and launched on time and own QA of all site properties
  • Work closely with consumer insights and conduct research to develop an understanding of market differences for the EU customer
  • Assist in quarterly hindsighting and recommendation creation for future seasons
  • Maintain database of engagement benchmarks for site pages on a quarterly basis
  • Manage ongoing competitive analysis, present insights on industry trends and best practices
  • Liaise with Customer Service leads to resolve CS issues on a case-by-case basis
  • Own weekly reporting as well as any ad-hoc analysis, sharing out results to broader team(s)
  • With marketing manager, assist in the development and execution of site testing and innovation plan
  • 2-4 years of relevant experience; marketing experience preferred
  • Background in retail/fashion industry (or similar), ecommerce preferred
  • Detail-oriented with a passion for flawless execution
  • Ability to analyze data, interpret for a broad audience, and develop fact-based recommendations to drive marketing decision-making
  • Team player with strong intrapersonal skills to foster relationships with multiple cross-functional teams
  • Experience with Omniture a plus
177

Associate Marketing Manager, Internet Resume Examples & Samples

  • Overseeing and creating A/B tests for email campaigns
  • Delivering insights and findings from tests to stakeholders
  • Understanding and managing multivariate tests
  • Recapping ad hoc email campaigns to various product and marketing lines
  • Producing reporting and metrics associated with campaign builds
  • Maintain the email roadmap that includes content delivery schedules and operational management of day-to-day operations
  • Work to build email campaigns with the company’s product standards and product offerings
  • Education Bachelor’s Degree in Marketing, Business Administration or equivalent combination of education and work experience preferred or required
  • 3-5 years’ experience and established track record of success in Email Marketing
  • Multi-channel online experience preferred
  • Knowledge of basic HTML preferred
  • Ability to develop and execute successful campaigns while having the flexibility to make changes and quickly adapt to changing business needs
  • Willingness to innovate and challenge the status-quo
  • Experience with major email service providers is a must such as Salesforce, Marketing Cloud and ExactTarget
  • Successful completion of Auto Club pre-employment assessments, background and drug screenings
178

Senior Associate Marketing Manager Resume Examples & Samples

  • Own strategic digital objectives such as growing the digital customer footprint through our mobile channel
  • Oversee mobile development and governance for various projects
  • Work with marketing and business teams, along with CT Retail to ensure that CTFS is aligned with the overall strategic goals of the organization and is creating and developing the mobile channel as necessary to do so
  • Collaborate with Marketing Operations, Business Stakeholders and IT Partners to ensure collaborative delivery of various digitally relevant projects
  • Provide team with updates on mobile landscape and new opportunities
  • 4-6 years of business/marketing experience, with a digital/mobile/online emphasis
  • Online/mobile development or marketing experience including running online marketing programs or building online channels (mobile, search and display, website management/creation, email, ecommerce)
  • Experience working with wireframes and a strong understanding of UX
  • Understanding of how web technologies work is an asset
  • A passion for all things Digital/Mobile and a strong understanding of the landscape
  • Ability to work on complex projects with a diverse team of people
  • Familiarity with web analytics software is an asset (Omniture & Google Analytics)
179

Associate Marketing Manager, Consumer Resume Examples & Samples

  • BA/BS in Business/Marketing or related field or equivalent combination of education and experience
  • Knowledge of marketing and business fundamentals
  • 4 years relevant experience in product marketing, marketing communications or related field
  • A strong background in email marketing (or related field) and campaign analysis, including solid understanding of web metrics, digital analytics, and the ability to generate, analyze and interpret data
  • The incumbent must be comfortable in an analytics/data-driven culture
  • Demonstrated skills with Excel (i.e. formulas, pivot tables, formatting, et al)
  • Strong project management and time management skills
  • Proven ability to get results while effectively managing time, cost, and resource constraints
  • Self-starter, with a passion for identifying and exceeding customer expectations
  • Proficiency with full MS Office Suite (Word, Excel, Access, PowerPoint) and MS Project
  • Process knowledge
  • Must enjoy working as part of a team, be innovative, results focused
  • Ability to articulate and execute on market/customer needs,
  • Ability to think creatively to identify solutions, approach issues logically, balance sometimes competing priorities to accomplish overall business objectives
  • Excellent writing and overall communication skills
  • Combinations of B2B and B2C preferred in email, print and digital
180

Associate Marketing Manager Resume Examples & Samples

  • Support assigned merchants and gift card partners (entry level roles will focus on smaller less strategic merchants and partners)
  • Create annual marketing plans for national accounts to drive top line gift card sales
  • Develop and provide communication and collateral materials to support promotional and marketing initiatives for retail merchants and product providers
  • Work closely with account managers to determine and execute on specific account goals and objectives
  • Manage both unique and recurring promotional programs and activities
  • Partner with Retail Sales Teams to develop strategic retail and partner programs including but not limited to in store advertising, seasonal displays, on-line campaigns, and value driven promotions
  • Execute strategy for promoting and managing all product and marketing information pertaining to assigned product lines in retail locations
  • Provide tracking and analytical support for the purpose of developing historical documentation and future spend allocation recommendations and best practices
  • Manage pro-active and consistent communication pertaining to retails product lines with marketing counterparts in all affiliate offices
  • This person will also be responsible for other task and responsibilities as assigned
  • 3-5 years of professional experience required
  • Retail and consumer goods experience preferred
  • A comprehensive understanding of marketing and business processes
  • Proven analytical skills; ability to compile and interpret data
  • Excellent interpersonal, presentation, and communications skills (verbal and written)
  • Ability to work under pressure with tight deadlines
  • Excellent organization skills with a strong attention to detail
  • Ability to work as a team player
  • Ability to prioritize, multitask and work with minimal supervision
  • Possess a strong work ethic and take pride in the quality of their work
  • Bachelor’s Degree is required – preference in Business Admin, Marketing, Communications
181

Associate Marketing Manager Resume Examples & Samples

  • Perform business analysis to strengthen the brand's marketing program
  • Developing and implementing marketing plans that contributes to brand volume and profit
  • Initiate and analyze market research to improve the brand's marketing efforts
  • Participating in the development of effective advertising copy and media plans
  • Coordinating package and product improvements that enhance the brand
  • Developing, implementing and evaluating other business build projects
  • 1-2 Years Brand Marketing Experience. Excel/analytical experience, ideally someone who has worked with syndicated data for driving business growth
  • Thought/People Leadership
  • Consumer Insight and Judgment
  • Critical Thinking and Decision Making
  • Results Focus
  • Collaborative Team Skills
182

Associate Marketing Manager Resume Examples & Samples

  • Appropriate Bachelor degree required
  • 3+ years of previous marketing/sales experience with high profile CPG brands
  • Sales and/or Marketing experience, including management of channel/retail programs
  • Experience in managing the creative process with agency partners and integrating insight from Brand along with value chain stakeholders in Sales and Local Marketing
  • Experience conducting financial and business analysis and retrieving and analyzing data
183

Associate Marketing Manager Resume Examples & Samples

  • Strategy & Planning
  • Bachelor's Degree in Marketing, Advertising Communications or related fields. An MBA is preferred
  • 4-5 years media experience (agency or client-side)
  • Strong understanding of media analysis & media math
  • Broad experience across traditional and digital media channels
  • Proven experience managing full project lifecycle, from inception through to implementation; including managing cross-functional teams, project timelines and task deadlines
  • Strong organizational skills with proven ability to handle multiple projects, prioritize and deliver results
  • Proficient in financial and data analysis
  • Approach
184

Associate Marketing Manager Resume Examples & Samples

  • Develops, documents, and updates process for executing integrated marketing campaigns
  • Manages process and ensures timely completion of all deliverables
  • Provides clear direction to cross-functional partners regarding their deliverables, evaluates for completeness, and provides feedback as needed
  • Evaluates campaign inputs and develops plan to maximize campaign effectiveness
  • Provides creative direction to Creative team, evaluates and approves creative assets
  • Has a constant eye to improvement and provides suggestions to improve efficiency of execution
  • Collects and reviews campaign metrics, identifies opportunities for enhancement, prioritizes, and directs team on next steps and timing
  • Strong project management capabilities
  • Effective communication and interpersonal skills, able to concisely present complex information
  • Ability to effectively direct cross-functional team members and drive action
  • Strong detail orientation and proof-reading capabilities
  • Able to provide creative direction, evaluate marketing creative, and provide constructive feedback
  • Comfortable with reviewing and synthesizing data, and focusing on what matters to drive insights
  • Knowledge of key digital marketing metrics (e.g. email, website) and what they mean
  • Understanding of marketing principles and eagerness to learn more
  • 3 – 5 years of project management experience within marketing or advertising
185

Associate Marketing Manager Resume Examples & Samples

  • Builds Starbucks brand value through advertising programming and multi-media content integration that support key brand, and promotional Retail and CPG initiatives to meet business and marketing objectives in a brand and business accretive way
  • Plays an important role in driving strategic and creative integration across Starbucks marketing channels, US Retail & CPG business units and international by supporting rollout of advertising communications strategies and creative assets
  • Assists in building the advertising and consumer product promotions disciplines at Starbucks. Supports test initiatives to help determine future advertising investment, and helps inform processes for educating the organization on the role of advertising and advertising effectiveness
  • Acts as a strategic marketing consultant to other disciplines within the organization, and works as part of a cross-functional team to bring advertising, consumer promotions and brand initiatives to market
  • Interacts daily with seasoned creative and media agency team members
  • Manages relationships with internal and external creative teams, agencies and vendors to develop integrated customer communications materials
  • Responsible for agency management, program management and budget management for advertising and consumer product promotions activity. Develops, manages and tracks budgets, timelines and processes from kickoff to execution. Establishes and maintains processes to ensure effective and timely development and execution of programs within defined budget constraints
  • Assist in the development of multi-channel, integrated advertising and marketing strategies, consumer product promotion strategies and programming plans. Leads and develops additional advertising and marketing initiatives for the company or senior leadership as needed
  • Responsible for clearly communicating timing and process throughout the development of the integrated advertising and marketing strategies
  • Works closely with Starbucks Retail & CPG category brand management teams, digital marketing team, as well as PR and Consumer Insights. Communicates advertising plans and activities with other business units, departments, field teams and international teams on a regular basis to ensure integration and support for programs and initiatives. Ensures that established processes are communicated, understood and followed by key stakeholders
  • Supports informing marketing strategies and execution details to senior leadership, management, field and other departments
  • Leads effort to track marketing performance, gather consumer insights and analyze or evaluate program effectiveness. Shares findings with business units, and other departments and integrates findings into future marketing activities and initiatives
  • Strategic planning and advertising execution (preference for Retail and CPG experience) (5 years)
  • Relationship management with external agencies, vendors or business partners (5 years)
  • Business and financial acumen
  • Ability to manage time and budget effectively
  • Ability to manage and drive forward project timelines
  • Ability to balance multiple priorities and meet deadlines
  • Ability to work both independently and as part of a team
  • Strong analytical and measurement/tracking skills
  • Creative problem-solving skills
  • Knowledge of direct or indirect Retail, CPG or Brand marketing
  • Experience in marketing program development/planning and implementation
186

Associate Marketing Manager Resume Examples & Samples

  • Support of assigned product line portfolio, including evaluation of product line extension or modification requests from sales team, or external customers. Utilize a formalized process that gives quantifiable reasons to implement or reject the extensions or other changes to the portfolio. Preparation of a business proposal for acceptable projects that includes product specification, target cost, average sell price and payback model
  • Assess competitive position of the product offerings through competitive benchmarking of features, market pricing and channel to market
  • Develop marketing collateral and content in support of commercialization through retail, electrical distribution and e-commerce channels
  • Responsibility for sustaining core product lines to adapt to market change or to penetrate new markets and address competitive offerings. This includes recommending programs and promotional activities to strengthen market position for sustained product lines
  • Support product plan and technology roadmap on key products. Coordinate product planning inputs for strategic and business planning
  • Develop training materials for new and existing customers, distributors, etc., relating to products. Develop presentation material in support of promotions, new product introductions, as well as existing product line training. Contribute to design and format planning for all product line marketing collateral, (i.e., Brochures, Specification Sheets, Agent Sales Guides, and Distributor Price Schedules)
  • Responsibility for coordinating price and margin objectives with the product-pricing group, based on competitive analysis, market price sensitivity analysis, etc
  • Also responsible for performing analyses as required such as SKU update ownership, Inventory analysis and leadership, and Complexity Management programs
  • Bachelor's degree from an accredited institution
  • 3-5 years product or project management Experience
  • Comprehensive knowledge of technical systems and products
  • Proficient with Microsoft Office software products including, Excel, Word, PowerPoint and Access
187

Associate Marketing Manager Resume Examples & Samples

  • Develop marketing and promotional plans for events in Philadelphia area including radio, television, print, outdoor, grassroots and online marketing efforts
  • Operate within budgetary constraints and track all expenditures and ticket allocations for up to 50 events simultaneously
  • Work on events with capacities ranging from 100 to 50,000 people
  • Engage in active dialogue with agents and artist management
  • Produce creative and engaging advertising materials
  • Experience buying & negotiating advertising and promotions
  • Experience & knowledge of new media formats and social network marketing tactics
  • Exposure to and experience with music industry managers and agents
  • Strong attention to detail and organizational skills
  • Ability to work well under strict deadlines and in a high stress environment
  • Flexibility
  • Strong interpersonal communications skills
  • Strong computer skills (PC based office)
188

Associate Marketing Manager Resume Examples & Samples

  • Discover what it’s like to be part of a team that rewards taking risks and trying new things. It’s time to love what you do! Check out all of our career opportunities at: jobs.intuit.com. EOE AA M/F/Vet/Disability
  • Identifies specific customer insights and contributes ideas to apply them (commercial innovation)
  • Demonstrates working knowledge of Intuit and competitor products
  • Leads discreet projects in support of the 1-year plan
  • Understands how projects ladder up to BU / FG or company
  • Able to write simple, easy-to-understand communication and has knowledge/awareness of the process of creating messaging
  • Basic understanding of the impact of different messaging vehicles, and ability to execute in alignment with the established messaging strategy for all audiences
  • Basic knowledge of a variety of digital marketing platforms, including In Product Discovery, SaaS, Paid Search, Display, Email, Affiliates, Social and Mobile
  • Defines requirements for tracking and reporting in the digital space
  • Has basic working knowledge of the conversion funnel and web KPIs
  • Proficient with quantitative tools for basic data manipulations and calculations, such as Excel, and use of other sources of data for analysis
  • Prepares factual learnings and knows how to delineate facts from hypotheses/opinions
  • Demonstrates “always learning, always testing” mindset to continually improve results
189

Associate Marketing Manager Resume Examples & Samples

  • Support the development of annual business plan and multi-year strategic plans
  • Execute plans for assigned product lines/ channels to deliver against plan objectives
  • Act as the project leader/ manager for business development and cost-savings initiatives, acting as the key cross-functional go-to person for project decisions, guidance, communication and management
  • Provide ongoing reporting and analysis of category data and segments to identify product and competitive strengths and weaknesses, identify growth opportunities and defense strategies as needed
  • Monitor and report out on competitive activity and implications
  • Partner with sales and channel marketing to understand key account strategies and identify and implement appropriate category management solutions for optimizing account performance
  • Leverage consumer insights, IRI and other available data to provide selling stories for key initiatives
  • Use multiple data sources to identify new product opportunities and support development of the product pipeline
  • Manage the product launches from concept through commercialization – including positioning, product and package development, pricing strategy, go-to-market tactics and performance tracking
  • Bachelor’s Degree (Marketing/Business emphasis preferred); Master’s degree a plus
  • 3+ years product/category management experience in a consumer packaged goods food environment
  • Experience with product P&L and financial metrics
  • Applicable knowledge of syndicated data and market research techniques
  • Excellent project management skills with demonstrated ability to meet project timelines and communicate effectively to cross-functional stakeholders
  • Must possess strategic thinking, leadership, teamwork and analytical skills
  • Creativity and effective interpersonal communication skills required
  • Demonstrated leadership capabilities and the ability to work effectively across the organization and foster cross-functional teamwork
  • Ability to thrive in an entrepreneurial, fast-paced environment
  • High comfort level with ambiguity and change
190

Associate Marketing Manager Resume Examples & Samples

  • May contribute to 1-year marketing plan
  • Executes parts of the marketing plan and / or conducts analysis
  • Works with agencies on executional elements
191

Associate Marketing Manager Resume Examples & Samples

  • Manage concept, development, and implementation of online initiatives
  • Execute social media campaigns and advertising
  • Strategize e-mail marketing with a focus on list growth and new list development
  • Analyze results of campaigns and offer key learnings
  • Act as key point of contact for digital retailers to promote audiobook titles
  • Work closely with authors to support audiobook format
  • Communicate with sister companies’ marketing departments and corporate digital marketing
  • Familiarity with web tools including Google Analytics, Adobe Creative Suite, and HTML
  • Social media management experience
  • Excellent communication, organization, and writing skills
  • The ability to multitask and problem solve
  • Ability to quickly learn and implement company tools and software
  • Desire to take initiative and contribute in a collaborative work environment
  • Fluency in Microsoft Office products
  • 2-4 years working in marketing or digital marketing, publishing experience a plus
192

Associate Marketing Manager Resume Examples & Samples

  • Manage both internal and external resources to rewrite and redesign customer 1-to-1 transactional communications across a wide range of Allstate Protection business lines
  • Partner with various areas within the organization to identify opportunities to improve the customer experience via communications tactics
  • Help to push the creative product to be contemporary and resonate with identified target customer audiences
  • Ensure materials deliver against program and company goals and integrate with broader marketing efforts
  • Lead teams to deliver a high volume of materials in a timely and efficient manner
  • Establish schedules, coordinate priorities, allocate team resources and escalate issues as appropriate
  • Analyze customer satisfaction and other communication measures to summarize learnings and draw conclusions that push the business forward
  • Track project milestones and deliverables, and conduct project post mortems and drive team process efficiency
  • Capacity to manage multiple projects simultaneously Advanced
  • Creative judgment Advanced
  • Ability to work with a diverse team
  • Bachelor's Degree and a minimum of 6-10 years of experience in a marketing or customer experience organization and/or advertising/marketing communications agency
  • Has led the development and implementation of customer communication documents and digital communications
  • Has worked in a team environment across a wide range of situations and led a direct report
  • Previous experience in identifying and establishing work-related processes
193

Associate Marketing Manager Resume Examples & Samples

  • Assist in the planning and execution of complex, multi-channel marketing programs that roll-up to an integrated marketing plan
  • Manage the Brand Stewardship program for CTR
  • Foster strong relationships and collaborate with appropriate stakeholders
  • Combine in-depth understanding of business with strong consumer insight to develop breakthrough marketing initiatives
  • Monitor, measure and analyze the impact of marketing programs and enhancement efforts
  • Manage budget for assigned programs
  • Partner with advertising agency partners, sport & corporate partners and vendors to create impactful customer facing creative designed to deliver business objectives
  • Manage, track and communicate program briefings, asset requirements and deadlines on behalf of key project stakeholders
  • Manage due diligence and approvals required to ensure compliant, legally approved communications for the market and among Canadian Tire’s sport partners
  • University degree or equivalent
  • Brand and multi-channel marketing experience required. Sports marketing and/or sponsorship experience are an asset
  • Creative acumen and proven ability to manage the creative process when developing new and effective marketing programs
  • Superior interpersonal skills, demonstrated ability to interact constructively with other team members
  • Strong customer focus and business acumen with the ability to manage and track an operating budget and P&L
  • Strong project management and negotiation skills, superior problem solving and analytical skills
  • Highly detailed oriented
194

Associate Marketing Manager Resume Examples & Samples

  • Responsible for meeting aggressive individual new subscriber base unit order and revenue goals within budget
  • Implements marketing of existing and new products to current and new segments to increase response and drive incremental revenue
  • Conducts comprehensive primary research (including web surveys, physician interviews, etc.) on assigned markets to better understand and capitalize on areas of opportunity and improve localized messaging in future campaigns. Summarizes and presents data to key stake holders
  • Develops/implements international direct mail campaigns on time and budget. Plans/executes measurable direct marketing format/creative tests. Promotes new product features, specialties and payment options/changes. Utilizes learnings from analytics to increase response and improve ROI
  • Provides support for other international campaigns with responsibilities to include: list selections, translation direction and review, checking proofs for quality/accuracy, and developing translated landing pages
  • Develops and manages digital marketing efforts internationally, to include email, banner ads, social media ads and pixels, real-time personalization, predictive content, and other online advertising/e-commerce efforts. Provides accurate and timely monthly reports and makes actionable recommendations based on KPIs and key learnings
  • Manages advertising calendar and ad execution, including space negotiation, PO requests, creative development, and invoice processing to ensure ad program remains on time and on budget. Tracks results monthly and make recommendations about new opportunities and appropriate messaging
  • Manages CPO/ROI report; provides accurate and on-time monthly reporting and makes actionable recommendations based on KPIs and key learnings
  • Partners with internal stakeholders in other departments to share information and leverage international promotional efforts
  • 3-5 years of consumer direct marketing experience, with experience in international marketing preferred
  • Direct mail and digital marketing experience preferred
  • Detail oriented with strong organizational and analytical skills
  • Action oriented; ability to juggle multiple priorities and maintain a sense of urgency in a fast-paced, dynamic environment
  • Prior experience in marketing to physicians or healthcare providers a plus
  • Strong Excel and data analysis skills
  • Strong interpersonal and time management skills
  • Proficiency with marketing automation tools preferred
  • Proficiency in one of the following languages a plus: Spanish, German, French, simplified Chinese or Brazilian Portuguese
195

Associate Marketing Manager Resume Examples & Samples

  • Create and develop copy, content, and positioning for proposals, pitches, and other client marketing materials including RFP responses, presentations and case studies
  • Perform reviews of both text and graphics to ensure the assigned content sections comply with RFP requirements, contain win themes and comply with brand criteria
  • Meet proposal deadlines through project management by establishing priorities, timelines, creating and managing content, and directing production with freelance creatives
  • Support implementation of best practices to package, scale and syndicate across regions and lines of business
  • Manage sales enablement technology and tools
  • 1-3 years’ experience with business-to-business writing and marketing
  • Bachelor’s degree in Marketing, Communications, Journalism, Business or related field
  • Proficient in MS Office Suite applications (Word, PowerPoint, Excel) and Adobe InDesign
  • Strategic thinker with the inclination to ask questions, take a step back and tell a simple value driven story
  • Confident communicator with exceptional writing, editing, proofreading, and layout skills
  • Excellent planning and project management skills; Keen attention to detail
  • Relationship building skills with the ability to interface with seniors and experts across the organization
  • Experience in a global role and / or ability to work virtually with global teams preferred
  • Demonstrated ability to thrive in a matrixed team environment preferred
196

Associate Marketing Manager Resume Examples & Samples

  • Management of Brand Plans/Calendars/Budgets
  • Advertising – Support all direct-to-consumer marketing efforts (TV/Print/Online); act as liaison between BBC Advertising and Customer Marketing/Sales, and manage the brand calendars to make sure activities get completed on time
  • Media – Provide guidance to media team regarding brand objectives in order to correctly allocate media spend and develop KPI’s
  • Promotions – Develop annual brand plans, integrating BBC above-the-line marketing efforts with our customers’ marketing and merchandising plans; Insure advertising support programs and promotions are coordinated to achieve maximum impact
  • Ensure Brand Messaging Continuity
  • Packaging – Ensure consistency in the use of Key Visual Elements and proper weighting and communication of features and benefits on all packaging designs for designated brand(s), maintaining brand messaging continuity
  • Advertising (TV/Print/Online) – Work with in-house advertising team to ensure brand messaging continuity across all advertising mediums
  • Online – Work with internet marketing team to ensure correct and compelling brand messaging on all brand and product website pages (bluebuffalo.com) and throughout all digital communication
  • Demo/Field Sales Collateral (POS) – Provide communication to field teams regarding new products, exiting products or new product initiatives. Ensure that proper brand messaging and Key Visual Elements are used for all sales support assets and brand collateral for demo force and field sales teams
  • Sales Analysis & Reporting
  • Brand Performance – Working with Brand Analyst, manage Nielsen data interpretation and dissemination; Establish core competency in the analysis of data to create and report-on brand measures/metrics. Will be required to develop KPIs, and track/report on them as to uncovering trends, opportunities, and challenges
  • Competitive Monitoring – Conduct up-front analysis of competitive products (marketing, packaging, pricing, etc.) and sales data review that will guide the execution of specific brand marketing initiatives; Identify potential brand opportunity areas based on sales performance of competitive products
  • Customer/Channel Segmentation – Conduct price-gap analysis and recommend consumer research to understand what is driving purchase behavior and purchase decisions by customer
  • Merchandising Support
  • Retail Pricing Strategy – Monitor pricing strategy in the marketplace; ensure implementation of brand pricing principles; working with Sales and Product Development, develop margin-accretive pricing on new and optimized product lines
  • Assortment – Collaborate with Sales and Product Development to support brand growth through consumer-focused innovation, new product development, and efficient assortment recommendations
  • Shopper Marketing/Programs/POS – Work with Customer Marketing and Sales to implement merchandising plans and vehicles that translate above-the-line brand marketing to sales at retail
  • Brand Portfolio Development
  • New Products – Based on sales data analysis and competitive monitoring, identify product portfolio additions and evolutions to best meet pet parent demand and drive share growth for respective brand(s)
  • SKU Rationalization – Identify opportunities around lower performing products and product optimizations to improve portfolio lineup and drive share growth and profitability
  • Brand P&L Coordination and Financial Analysis
  • Profitability – Work with Brand Finance to consistently monitor and evaluate P&L for respective brand(s) to understand financial performance from a brand perspective and to highlight trends and or opportunities that could affect overall business objectives and maximize growth
  • Market Research Analysis and Support
  • Qualitative/Quantitative – Collaborate in the analysis of consumer research/shopper information to identify and report on trends and new business opportunities. Translate insights into sound strategy and effectively use research to support claims
  • A&U – Coordinate brand research efforts; communicate findings to relevant stakeholders in the company; develop action plans based on findings
  • 4+ years’ experience in a similar Marketing role within a Consumer Packaged Goods company
197

Associate Marketing Manager, Retention Resume Examples & Samples

  • Manage day-to-day activities for consumer billing operations across platforms, including creative development, consumer segmentation and fulfillment operations
  • Analyze direct-to-consumer marketing efforts, optimizing response rates, profitability, communication, loyalty and engagement to meet brand goals
  • Manage retention budget and financial reporting, including monthly expense reconciliations and re-forecasting
  • Conduct regular response rate analysis to inform revenue forecasting
  • Improve subscriber communication, creating targeted messaging and segments and optimizing existing marketing channels to increase upgrades, early renewals and payments
  • Build subscription packages with print and digital product offerings
  • Partner with production, promotion, operations and fulfillment, finance and email teams
  • Contribute to brand projects focused on pricing/offer strategy and premium/renewal incentive development
  • Provide monthly brand updates to various levels of management
  • Exceptional work ethic and committed to high-quality deliverables with a high attention to detail
  • Self starter who takes initiative
  • Must possess exceptionally strong analytical and quantitative skills and be proficient with Microsoft Excel
  • Demonstrate strong written and verbal communication skills with various levels of management
  • Ability to manage multiple projects, set priorities and meet deadlines
  • Ability to adapt to and perform in a fast-paced, changing environment
  • Results-oriented, ability to think creatively and strategically
198

Associate Marketing Manager Resume Examples & Samples

  • Support execution and amplification across advertising, content, social, experiential and media among others of global, regional and local marketing campaigns
  • Take point on key projects, ensuring clarity in strategy, planning and execution, roles and responsibilities, objectives and KPIs
  • Engage in regular routines across disciplines /project teams for integrated marketing projects. Ensure seamless flow of information between regional and local market team particularly for localization of global/regional marketing campaigns
199

Associate Marketing Manager Resume Examples & Samples

  • Drive site improvements to completion by coordinating with vendor managers, project managers, web developers, engineers, designers, and other marketing project managers
  • Native proficiency in written Spanish and passionate for language accuracy with high orientation to details
  • Great communication and organizational skills
  • Fluency in English is required
200

Associate Marketing Manager Resume Examples & Samples

  • Product Line Planning – Implementation of an actionable and ongoing plan for product needs and upgrades based on understanding of product performance, category trends, competitive environment, consumer insights and business needs
  • New Product Development – Develop a thorough understanding of the product category and precise, actionable plans with R&D support for product development
  • Analysis competitive landscape – Understand and analyze competitors and industry/customer trends
  • Project Management: Management of the development, implementation and execution of product launches
  • Communication: Interfacing, influencing and driving alignment, and enrolling the PPG management team, Segment and Channel Marketing, Sales teams, and other cross functional teams
  • 3 to 5 years product management experience and/or industry/field experience and Bachelor’s degree in business, chemistry or related technical field are required. An advanced degree or MBA a plus
201

Product Manager Associate Marketing Manager Resume Examples & Samples

  • Lead the planning, creative development and implementation of integrated marketing communications to support various programs and strategies, offering solutions and recommendations to manager, other contributing team members and business partners with a focus on new property product development
  • Manage and/or lead others in managing program budgets and provide monthly and quarterly budget forecasts to internal finance team
  • Manage marketing/advertising agency partners
  • Work with strong level of independence on new or unfamiliar projects
  • Advanced experience using Microsoft suite, including PowerPoint
  • Advanced relationship, interpersonal and negotiation skills
  • Demonstrated ability to work collaboratively across departments and with cross-functional teams
  • Intermediate solutions skills; flexible in times of change
  • Capacity to manage multiple projects simultaneously and experience with a deadline driving environment
  • Excellent communication skills, both written and verbal; strong ability to write, copyedit and judge creative
  • Demonstrated aptitude for interpreting data/results from a marketing program or product initiative
  • Demonstrated experience with marketing technology-based products and/or loyalty programs preferred
  • Bachelor’s degree required: Marketing, Journalism or Communications concentration preferred
202

Associate Marketing Manager Resume Examples & Samples

  • Lead content strategy and oversee execution for all Maternity and Plus site and email content, from story creation and briefing through final validation (QA) and launch
  • Support Sr. Manager on Womens site and email content development and execution as needed
  • Build an effective and compelling site and email story cadence for Maternity and Plus grounded in business priorities and marketing hindsight, in partnership with Email and Analytics teams
  • Create and deliver a high volume of clear, inspiring, strategic briefs to the Creative team, bringing in learnings from consumer insights and competitive activity
  • Partner with Maternity and Plus Online Merchandisers to understand their business needs and support new growth strategies, while maintaining a balance with Omni Marketing priorities
  • Participate in the development of digital story templates, maintaining a library of templates in partnership with Creative and Editorial teams and driving the creation of Maternity and Plus-specific templates as needed
  • Establish consistent linking strategies and ensure Marketing stories are backed by strong product and compelling sort experiences
  • Leveraging weekly analyses and seasonal hindsights, maintain an understanding of our marketing effectiveness and drive for content optimization based on learnings
  • 2-3 years of experience in online consumer marketing; content marketing experience required
  • Ability to translate product stories into compelling marketing messages; a natural storyteller
  • Data-driven thinker with a customer focused mindset
  • Incredibly organized and able to prioritize projects on the go based on business impact
  • Team player with top notch people skills who can foster dynamic relationships with peers across many cross-functional groups
203

Associate Marketing Manager Resume Examples & Samples

  • Managing P&A green-lights and approval process
  • Tracking P&A commitments
  • Supporting the writing of marketing updates, campaign overviews, strategy docs and progress trackers
  • Creating and managing the creation of purchase orders
  • Liaising with interdepartmental teams including finance at month end
  • Scheduling team meetings, research screenings, exit polls and tests
  • 1-5 years experience, top-tier education, relevant experience at a creative agency, network or distributor
  • Knowledge of workflow within marketing and distribution for feature films a plus
  • Expert organizational skills and the ability to prioritize monitor and manage workload
  • Meticulous attention to detail, willingness to solve hard problems and operating independently are all highly valued skills
  • The ability to stay calm in the midst of chaos is essential to this role
  • Ability to deal with a variety of creative personalities
  • Ready to jump into any situation, assess and take control
204

Associate Marketing Manager Resume Examples & Samples

  • Local partnership development for a targeted set of high impact partners
  • Project management for a wide variety of marketing initiatives including grassroots marketing, referral programs, and advertising
  • Hyper-local marketing campaign development
  • Develop programs and tools to support expansion into new local markets
  • Track and maintain local budgets, ensuring internal processes are followed from purchase order to invoice payment
  • Generate local passenger and market insights
  • 4+ years of broad range marketing experience including partnership development, event planning, advertising and social media
  • Experience growing local partnerships
  • Master project-manager
  • Highly organized and detail oriented (but with the ability to think big picture)
  • Adept collaborator and communicatorExperience with grassroots marketing
  • Strong writing skills and the ability to write for business development, social media, and creative briefs
  • Entrepreneurial, can create new processes and tools
  • Analytical Skills -- can interpret data and make data-driven recommendations
  • Independent, needs little direction