Campaign Marketing Manager Resume Samples

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LG
L Gulgowski
Luna
Gulgowski
3951 Kub Rapids
Houston
TX
3951 Kub Rapids
Houston
TX
Experience Experience
08/2014 – present
Boston, MA
Smart Home Campaign Marketing Manager
Boston, MA
Smart Home Campaign Marketing Manager
08/2014 – present
Boston, MA
Smart Home Campaign Marketing Manager
08/2014 – present
  • Performs industry research against best-in-class campaigns, landing pages, and more to drive innovation within our current marketing program
  • Intelligent colleagues and leaders that will push your thinking
  • Assess and monitor internal and external environmental factors that impact LEDVANCE positioning in the market, particularly staying on top of core competitor product marketing strategy and tactics
  • Develop, manage and optimize integrated campaigns (including affiliate) across channels that position LEDVANCE Smart Home technology as the forerunner in the lighting industry
  • Drives strategy and execution for rapid A/B testing, interpretation of results, and go-forward recommendations based on ROI outcomes
  • Own and leverage subject matter expertise in the digital space, including tools, technology, and effective relationship building with outside vendors to drive results
  • Endless rounds of coffee (the good kind!), and a lobby that puts on a pretty amazing light show
12/2010 – 03/2014
San Francisco, CA
Digital Campaign Marketing Manager
San Francisco, CA
Digital Campaign Marketing Manager
12/2010 – 03/2014
San Francisco, CA
Digital Campaign Marketing Manager
12/2010 – 03/2014
  • Set campaign acquisition goals, assess performance and make-real-time adjustments based on business insights and results
  • Track and review campaign performance to stay in front of account trends and issues. Regularly analyze results and make decisions
  • Manage digital retargeting programs by enhancing and identifying segments based on behavior both internally within site and external behavior from paid media interactions
  • Drive continued improvement of SEO practice, including search engine optimization, ranking strategies, and on page performance
  • Develop multi-channel digital marketing programs that profitably acquire new consumer checking customers for the bank
  • Develop and implement an attribution solution across multiple marketing channels including search, display, email, social, online video and huntington.com
  • Stay up to date on new trends, developments, techniques, in paid digital search, PPC/SEM, display, SEO, and social media advertising techniques
02/2006 – 11/2010
Detroit, MI
Campaign Marketing Manager
Detroit, MI
Campaign Marketing Manager
02/2006 – 11/2010
Detroit, MI
Campaign Marketing Manager
02/2006 – 11/2010
  • 20% Work with Product Management to conduct competitive analyses and provide the sales force with effective competitive selling strategies
  • Work with the PR manager and technical and market leads to develop thought leadership and media material
  • Proven track record in proposition and content development, and the development of multi-channel marketing programmes
  • Assist in analysis of previous marketing campaigns and create custom reports
  • Create campaign briefs, calendars and manage various internal and external team members to ensure optimal execution and meeting goals and timelines
  • Proven track-record of developing, executing and meeting performance objectives for successful integrated marketing campaigns
  • Partner with internal Polycom corporate teams and external data providers to enhance the integrity and performance of the marketing database
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Ohio University
Bachelor’s Degree in Marketing
Skills Skills
  • Marketing/business studies graduate or professional (CIM qualified) with extensive business experience
  • Strong influencing and networking skills at a senior level
  • Good marketing planning and project planning capabilities
  • Excellent writing and editing skills
  • Strong knowledge of program messaging, program offer development and demand generation strategies
  • Excellent project management, logistics and analytical skills
  • Strong knowledge of multiple marketing tactics including outbound/ push and inbound/ pull tactics
  • Excellent measurement capture and reporting skills
  • Strong ability to lead the creation, execution and measurement of a successful marketing campaign
  • Successful experience in lead generation and client acquisition utilizing a variety of outreach methods including direct marketing, email, internet, events, field marketing programs and/or other mediums
Create a Resume
1

Campaign Marketing Manager Resume Examples & Samples

  • Partner with internal Polycom corporate teams and external marketing database partners to enhance the integrity and performance of the marketing database
  • Develop customer and prospect targeting and segmentation plans for all marketing campaigns
  • Create campaign briefs, calendars and manage various internal and external team members to ensure optimal execution and meeting goals and timelines
  • Conduct and interpret data analysis and campaign performance
  • Assist in analysis of previous marketing campaigns and create custom reports
2

Campaign Marketing Manager Resume Examples & Samples

  • A four year degree from an accredited University or college
  • 5-7 years of progressive experience in technology marketing including demonstrated competency in delivering direct marketing ROI
  • Successful experience in lead generation and client acquisition utilizing a variety of outreach methods including direct marketing, email, internet, events, field marketing programs and/or other mediums
  • Specific experience leading and managing integrated marketing launches and campaigns
  • Strong business acumen, keen business analysis skills and strong direct marketing experience
  • Personal drive, passion and enthusiasm to both understand, and successfully navigate a fast-growing global company in an evolving education and communication technology marketplace
  • Excellence in verbal and written communication, presentation skills and relationship management
  • Ability to partner with all levels of an organization
  • Education industry experience a plus
  • B2B lead generation, digital marketing and sales readiness experience a plus
3

Campaign Marketing Manager Resume Examples & Samples

  • Partner with Sr. Brand Marketing Managers to develop and implement specific marketing programs and projects
  • Proactive creation of marketing campaigns based on industry trends, competitive offers, and prior performance
  • Execute and optimize client marketing offers working closely with Marketing Solutions and Loyalty COE’s
  • Work closely with marketing team, inclusive of Sr. Brand Managers, CRM Leader and analytics team to identify trends, opportunities and customer targeting segments
  • Work closely with marketing COE teams to execute monthly acquisition, lifecycle and rewards plans effectively
  • Manage Gap Centrally driven projects within the statement channel and plastics package channel for Gap, Inc. Utilize all marketing opportunities with the statement channel and drive RTS campaigns such as FDR letters, CLI’s, Add A Card, etc
  • Manage inventory management for all FDR housed items for Statements and Plastics
  • Partner with Acquisition Manager to drive acquisition efforts across Gap Inc
  • Maintain strong business controls and ensure satisfactory audit findings; lead restitution efforts as necessary
  • Bachelors degree or OR in lieu of degree; high school diploma/GED and 9+ years of Marketing experience in a corporate environment
  • Strong marketing acumen, understanding of direct response marketing across channels
  • Strong process and project management skills with successful experience influencing and leading cross functional team, both internally and externally
  • Team player with solid leadership skills, high energy and strong results orientation
  • Consumer finance and/or retail marketing experience with an understand of core financial drivers
  • Self-starter with experience leveraging analytics to quickly identify areas of opportunity
4

Vans Brand Campaign Marketing Manager Resume Examples & Samples

  • Mange construction and launch of global brand campaign, including strategic planning, concept development, and regional roll out. (30%)
  • Create brief and lead agency partners and internal creative teamcommunication through campaign development process. Recruit and manage agencies as needed for short and long-term support. (10%)
  • Partner with global product, sports marketing, and brand strategy teams for seasonal incorporation of key product stories, events, and athletes; drive brand connection through storytelling. (20%)
  • Develop campaign marketing strategy and media phasing, ensuring relevance across the integrated framework in collaboration with PR, interactive, social media and internal/external media supports. (15%)
  • Oversee global go-to-market process for the brand campaign, managing regional feedback and localization, leading efforts on global qualitative/quantitative testing with Consumer Insights team. (10%)
  • Carry out global post-campaign analysis reporting on KPIs and learning for future campaigns. (5%)
  • Monitor and regularly report on market trends and competitive analysis. (10%)
  • Bachelor’s Degree - or equivalent from a four-year college
  • 5+ years related experience and/or training. Agency experience preferred. Experience managing creative agency or team
  • Proficient Microsoft Office computer skills, including presentation development in Keynote or PowerPoint
  • Strong interpersonal skills; ability to work/communicate with all levels of the organization and contracted partners
  • Ability to understand, assess & problem solve
  • Ability to work independently with minimal supervision and acquire new knowledge as necessary for tasks or projects
  • Ability to manage multiple projects, set goals, and prioritize tasks
  • Special Requirements
  • Approximately 30% (15% domestic/15% international)
  • Willing and able to work additional hours when needed
  • Bend, lift, open and move product and related office items varying in weight from 1 to 25lbs, depending on need
5

Campaign Marketing Manager Resume Examples & Samples

  • A distinctive brand experience
  • Proven track record in proposition and content development, and the development of multi-channel marketing programmes
  • Strong knowledge of new and traditional marketing channels; experience of digital marketing would be an advantage
  • Good communication, writing and facilitation skills are essential as is the ability to liaise, influence, challenge effectively and build relationships at senior management, peer and team level
  • Strong analytical ability, with experience of capturing, analysing and developing recommendations based upon complex ROI data sets
  • The ability to implement both strategic and tactical initiatives, and to manage multiple projects
  • Creative and innovative approach
  • Proactive with a positive ‘can do’ approach
  • Self-starter able to work effectively as part of a team
  • A sound business understanding as well as being commercially and risk aware
  • Provides advice on the most appropriate approach, content and channel mix to deliver communications, with a particular focus on social media. Proactively seeking new channels to market and innovates to engage with our audience in different ways
  • Monitors short and long-term ROI measures and takes responsibility for delivery and evaluation of ROI on these programmes
  • Manages any risks and independence issues associated with high profile external campaigns and external sponsors
  • Works effectively with other parts of the marketing, communications and business development function, especially the Thought Leadership, Opportunity Management and Media Relations teams
  • Brings curiosity and challenge so that the programmes are continuously improved and experience, information and knowledge are shared
  • Acts as a coach and mentor for more junior members team
6

Campaign Marketing Manager, Platform Resume Examples & Samples

  • Collaborate cross-functionally with Product Marketing, Market Research, and regional marketing to turn data-driven insights into test campaigns and lifecycle marketing programs that grow the business
  • Evaluate current churn and active trends by lifecycle stage and product type in order to create targeted retention offer strategies
  • Test and analyze all campaign performance, including creative, segmentation, and cadence
  • Understand and translate key indicators of program success and optimize existing campaigns to improve effectiveness/ROI
  • Communicate email plans, successes, and best practices internally and across regional teams
  • At least 8+ years of online CRM and/or Lifecycle marketing experience with demonstrated success in email marketing from concept to completion
  • Experience with digital media, partnerships, marketing, development, and startups
  • Strong analytic and quantitative skills - ability to use data to develop and measure complex marketing campaigns
  • An ability to work both strategically as well as in a hands-on/executional capacity, building and deploying emails, campaign messaging, blog posts, etc
  • Strong knowledge and experience using email service providers such as Marketo/Salesforce.com
  • Experience with Look-Alike Customer Modeling
  • Group leadership experience
  • Comfortable in a fast-paced start-up environment with little supervision
7

Campaign Marketing Manager Cinema Resume Examples & Samples

  • Contribute to your market’s growth, through clearly defined marketing vision and plan
  • Translate the sales growth objectives and strategic priorities into an annual marketing plan for your market
  • Build data-driven marketing campaigns by segmenting and targeting customers and providing end-to-end campaign management. These global plans will be completed with regional marketing communication and demand generation activities
  • Represent Corporate Marketing within the organization for your specific market and as such be the first point of contact for any marketing matter
  • Set up and manage project teams to ensure smooth marketing project execution
  • Maintain clear and frequent communication with all stakeholders and key management
  • 10+ years marketing experience, in a broad area of marketing disciplines and including positioning (value messaging), inbound marketing and social media
  • More than a manager, you are a leader that gets things done. You get your energy out of starting up new projects and convincing different stakeholders in the organization at VP level
  • You are a skilled project manager, delivering against promise
  • Experience within an international and technology or B2B environment is a plus
8

Campaign Marketing Manager Resume Examples & Samples

  • Partner with internal Polycom corporate teams and external data providers to enhance the integrity and performance of the marketing database
  • Develop customer and prospect targeting and segmentation plans for marketing campaigns
  • BA/BS in Marketing/Business/Communications
  • Minimum of 5 years of experience in demand generation and integrated marketing campaign management; preferably B2B
  • Proven track-record of developing, executing and meeting performance objectives for successful integrated marketing campaigns
  • Experience in Unified Communications, Voice, or Video Conferencing markets a strong plus
  • Passion for technology, creativity to think outside the box and leadership to execute effectively
  • Experience of using CRM (Salesforce.com specifically) to capture, track and report on leads a strong plus
  • Track record of using a marketing automation system (Eloqua perferred) to create and analyze marketing campaigns is mandatory
  • Ability to think and act quickly and to problem solves and remove organizational obstacles to success
  • Excellent program, time, and project management skills, to ensure success of multiple, concurrent projects
  • Located: Near Austin, TX; or be able and willing to telework
9

Senior Campaign Marketing Manager Resume Examples & Samples

  • Constantly innovate on launch communications marketing mix to address customer experience and improve campaign results
  • Project manage launch marketing activity across channels in conjunction with AWS announcements, events and/or conferences
  • Partner with the Digital marketing, web team, SEO, site merchandising, blog and social media and Product Marketing Managers to ensure consistent messaging and highest standards across programs and assets
  • Provide assistance as needed for other launch program initiatives
  • 5+ years of relevant work experience in marketing and marketing communications
  • Proven experience with working industry tools and analytics solutions including web analytics, CRM and content management platforms
  • Knowledge of AWS and the cloud computing industry
  • A career path that demonstrates increasing levels of responsibility and a knack for driving successful marketing campaigns for B2B high-tech solutions
10

Smart Home Campaign Marketing Manager Resume Examples & Samples

  • Develop, manage and optimize integrated campaigns (including affiliate) across channels that position LEDVANCE Smart Home technology as the forerunner in the lighting industry
  • Develop a one-year marketing plan with the ability to manage and report on budget expectations and actuals
  • Drives strategy and execution for rapid A/B testing, interpretation of results, and go-forward recommendations based on ROI outcomes
  • Partner with product marketing, sales, and other functions to ensure the right customer expectations are set and consistently delivered across the end-to-end experience
  • Assess and monitor internal and external environmental factors that impact LEDVANCE positioning in the market, particularly staying on top of core competitor product marketing strategy and tactics
  • Performs industry research against best-in-class campaigns, landing pages, and more to drive innovation within our current marketing program
  • Own and leverage subject matter expertise in the digital space, including tools, technology, and effective relationship building with outside vendors to drive results
  • Opportunities for training and potential growth opportunities within the department
  • Entrepreneurial culture with the stability of over 100-years’ experience in the lighting business
  • Endless rounds of coffee (the good kind!), and a lobby that puts on a pretty amazing light show
  • Intelligent colleagues and leaders that will push your thinking
  • A healthy café with tons of breakfast and lunch options
  • And a gym that you’ll gain free access to on day 1
11

Campaign Marketing Manager Resume Examples & Samples

  • Devise and implement segmentation, using testing and targeting to maximize lead acquisition and conversion
  • Continually monitor quality of leads based on engagement levels, sales cycle length, deal size, and other criteria
  • Coordinate with marketing leadership on Email campaign strategy and own execution and quality of the marketing calendar
  • Work with marketing management to optimize and A/B test campaigns with the goal of continuously enhancing conversions
  • Determine more cost-effective means to deliver on marketing objectives
  • Monitors and tracks efficacy of all campaign efforts and channel attribution
  • Develop targeting process for prospects and go deeper into current prospect and client database to achieve better audience segmentation and targeting
  • Associate’s Degree or Bachelor’s degree in business, marketing / communications, or other related field
  • 3 - 5 + years’ experience in marketing or email deployment with proven track record of innovative campaign strategies
  • Experience working with sales to drive quality leads
  • Strong collaboration skills, ability to work with others at different levels in the organization
  • Proficiency with Data Mining tools e.g SPSS Clementine, SAS, Spotfire Miner
  • Experience with email marketing, marketing automation, and campaign analysis - HTML a plus
12

Customer Campaign Marketing Manager Resume Examples & Samples

  • Plays a key role in delivering customer marketing/experience campaigns within VMB in line with business strategy and priorities, to drive measurable impact against business targets
  • Works closely with the account management teams in the segment and key marketing stakeholders
  • Collaborate with Sales teams to educate and gain buy-in for customer marketing campaigns, to ensure account managers fully participate and execute their part of the overall programme. Drive activity within sales and regularly monitor and measure effectiveness
  • Working with the CVM and analytics team, to obtain the correct data for the campaign and ensure that we can report on the impact of all marketing activities - allowing for us to react quickly to change
  • Ensure that we implement vertical messaging/targeting to the customer base across large segments
  • In conjunction with the segment leads, support the strategy and delivery plan for customer events and hospitality across sectors - to drive awareness, strengthen relationships and improve win rates/lead opportunities. Work collaboratively with events and hospitality manager to execute and effectively measure activity where appropriate
  • As part of GTM activity, capture the sales enablement requirements to support customer activity - ensuring appropriate materials are created
  • Own the briefing process for all campaigns/programmes including pre and post customer event support working in conjunction with the wider marketing team and external agencies where appropriate, ensuring programmes are integrated, effective and adhere to the VMB brand and tone of voice
  • Input into the development of digital customer areas - to ensure end-to-end customer experience is optimised across channels
  • Experience of delivering customer marketing campaigns/nurture programmes within IT/Telco or similar technology environments
  • Proven ability to deliver innovative and effective campaigns to maximise awareness, relevancy and revenue
  • Excellent influencing skills and an ability to execute on plans to time and to budget in a fast moving environment
  • Desire and knowledge to execute innovative, unique marketing campaigns and messages
  • Flexibility to travel to Manchester to work alongside our sales team on a regular basis
  • Experience within a complex large business environment, preferably IT or telecoms
  • Wide range of marketing knowledge and skills, including data and analytics, content creation and enablement
  • CIM desirable
13

Campaign Marketing Manager Resume Examples & Samples

  • CIM qualified advantageous
  • Previous experience in an information provision environment
  • Ideally familiar with the Aerospace, Defence and Security domain
  • Ideally 10+ years of related campaign marketing experience
  • Advanced ability to independently manage multiple go-to-market campaigns, programs, and integrated projects in a matrix organization
  • Demonstrated excellent verbal communication and presentation skills,
  • Detail-oriented with strong ability to multi-task and manage multiple deadline oriented projects
  • Strong ability to lead the creation, execution and measurement of a successful marketing campaign
  • Strong experience working in a cross-functional matrix organization, including understanding of global/ regional/ country organizational dynamics
14

Digital Campaign Marketing Manager Resume Examples & Samples

  • Set campaign acquisition goals, assess performance and make-real-time adjustments based on business insights and results
  • Optimize paid search and display marketing initiatives
  • Drive continued improvement of SEO practice, including search engine optimization, ranking strategies, and on page performance
  • Proactively recommend new landing pages to acquire new traffic opportunities & improve conversion rates
  • Frequently capture, test, and evaluate search data and trends to identify any emerging changes needed to existing digital campaigns for search and display
  • Stay up to date on new trends, developments, techniques, in paid digital search, PPC/SEM, display, SEO, and social media advertising techniques
  • Demonstrates expertise using third party marketing platforms: Google Adwords, Facebook advertising, and Taboola/Outbrain
  • Optimize campaign performance using third party analytics tools like Tableau and Omniture
  • Thrive in a fast-paced organization, with excellent influencing skills, and natural ability to want to “roll up your sleeves” in partnership with your teams
  • BA degree, ideally with at least 5+ years experience with campaign management, marketing operations, digital marketing or agency experience
  • Results oriented with strong performance marketing track record and understanding of digital marketing (Conversion Funnel, A/B Testing, LTV)
  • Experience with web analytics (Omniture preferred)
  • Proven success in driving revenue outcomes through best in-class digital marketing programs
  • Customer-centered… passion for helping users improve their financial lives
  • Always learning with a testing mindset to continually improve results
  • Ability to prioritize and make strategic choices
  • Experience working collaboratively to deliver results and “win together”
  • Comfortable ‘managing up’ as well as knowing when and how to escalate issues
15

Campaign Marketing Manager Resume Examples & Samples

  • Define and deliver marketing and communications campaigns to support the division's strategic aims in our identified growth areas
  • Build strong stakeholder relationships with the 'engine room' teams who are our technical and market specialists driving our growth agenda
  • Develop key messages and value propositions that bring our offer to life and can be used as the foundations for our marketing and communications work
  • Build and leverage relationships with key industry bodies and trade associations
  • Work with the PR manager and technical and market leads to develop thought leadership and media material
  • Work with the events manager to deliver first class events - covering trade shows, conferences, bespoke client events and more - that build our brand and position us to win work
  • Keep up to date with the latest developments in our markets, including client and competitor intelligence; share this information and use it to inform forward marketing and communications activity
  • Develop a range of content to demonstrate our proposition, capability and experience, including case studies, capability statements and multimedia
  • Measurement and evaluation of marketing and communications activity
  • Budget and supplier management
16

Senior Campaign Marketing Manager Cross Resume Examples & Samples

  • 5+ years professional experience in Project Management, ideally leading projects in a company or in an advertising/creative agency
  • Must have the motivation to understand financial services and product strategy topics
  • Preferably knowledge of online-marketing (Display, Performance, SEO, Mobile) and campaign management
  • Analytical skills combined with an entrepreneurial mind set, driven by numbers and a structured and goal oriented work style
  • Interest in market and competitor trends and ability to recommend suitable actions
  • Solid experience with common Content-Management-Systems and analytical tools, such as Salesforce, Brainshark, Google Analytics
  • Strong experiences with the Microsoft package
  • Fluent command of the English and German language
  • A successful candidate must have excellent interpersonal, presentation, oral and written communication skills and be highly ethical
17

Campaign Marketing Manager Resume Examples & Samples

  • 5-8 years experience in a role managing integrated campaigns at an agency or in a consumer marketing department, with at least 3 of those years being in a global capacity
  • PMP certification is a plus
  • Experience managing projects thru project management software is a plus
  • Bachelors degree in marketing, business, or communications
  • Working knowledge of Microsoft Office
18

Regional Campaign Marketing Manager, Apacx Resume Examples & Samples

  • 2-4 years of experience in communication development and regional marketing roles
  • Proven track record of executing big scale campaigns with excellence
  • High attention to detail and consistently a top performer with some leadership experience on managing stakeholders
  • Language skills - English, SEA language knowledge preferred but not mandatory
  • Experience working in APAC regions in marketing and a knowledge of the APAC media landscape and partners
  • Ability to set goals and execute under tight deadlines
  • Experience in/around a startup or mobile culture a plus - i.e. you can adapt to quick changes within both the company and mobile industry
  • An understanding of the nuances of both the demand and supply side of a marketplace also a plus
19

Campaign Marketing Manager Uk-enterprise Resume Examples & Samples

  • Create and implement multi-channel marketing programs that generate leads and build sales pipeline, including webinars, content syndication, SEM, social and online advertising
  • Develop and execute account marketing plans for Adobe’s UK target accounts
  • Adapt successful campaigns for local market(s)
  • Oversee and own all aspects of campaign execution in local market, including strategy and timeline, testing, optimization and results reporting
  • Help secure customer references working with customer reference team(s)
  • Collaborate with sales on database management, acquisition and data cleanup initiatives as required to ensure leads/contacts are being appropriately targeted and results reports include accurate data
  • Work with local PR and Social teams
20

Campaign Marketing Manager Resume Examples & Samples

  • 40% Coordinate with Product Management, Marketing Managers, Integrated Marketing Services team, and the Field to develop effective marketing and product launch plans
  • 20% Develop effective sales support materials, including product presentations and adequately train the Field on respective product lines
  • 20% Work with Product Management to conduct competitive analyses and provide the sales force with effective competitive selling strategies
  • 10% Participate in tradeshow and events planning to optimize product messaging at such events
  • 10% Develop and execute product sampling strategy in support of assigned product lines
  • 4-6 years work experience as a Marketing Specialist or Marketing Manager required
  • Experience in educational publishing preferred
  • BA/BS in related field required, Master’s of Business Administration, preferred
  • Experience in online marketing techniques required, including email, social media, product demos (such as Brainshark or Camtasia) required
  • Proven ability to work in a fast-paced, deadline driven, collaborative climate, required
21

Senior Campaign Marketing Manager Resume Examples & Samples

  • Strategize and launch global integrated marketing campaigns from inception to optimization with a cross-functional marketing team including product marketing, global marketing managers, content, web/online marketing, experiences, activation/media, creative services, events, partner marketing, and sales teams
  • Proven experience leading campaigns end to end, with solid knowledge of audience, brand, thought leadership, targeting and segmentation, metric analysis, messaging and positioning, creative, content, and the marketing mix across the buyer’s journey. Represent the Neustar brand presence to ensure high quality experience at every touch point
  • Work with cross-functional groups to develop appropriate messaging, differentiated content, and stories from which to build campaigns; and the ability to leverage the content from those stories in appropriate channels
  • Campaign set up/monitoring in various marketing systems and tools including Salesforce.com, Marketo, and Tableau
  • Work with sales team on targeted campaigns and effective follow up
  • Monitor campaigns and make recommendations for optimization, long tail strategies and future enhancements for maximum engagement
  • Management of project related budgets and responsibility for tracking and monitoring campaign performance and spend
  • Share analytical and results with the broader team on a regular basis
  • Collaboration and communication, including strong relationship skills inside and outside the company demonstrating positive attitude and focus on teaming
  • Willing to take calculated risks to drive big results/outcomes
  • Excellent organizational, presentation and writing skills
  • Proven ability to drive for results, in a fast paced work environment
  • Bachelor degree a must; business or economics focus a nice to have
  • 8+ years’ experience in B2B demand and field marketing, leading and managing campaigns
  • High tech knowledge in software security, networking, SAAS, and/or Cloud a plus
  • Industry knowledge of latest demand generation trends, including metrics and measurement, nurture strategies, digital, online and live events
  • Proven track record of acquiring customers and expanding brand presence through innovative strategies and execution
  • Analytical, with the ability to capture and share key data and insights and use data to drive key marketing strategies and decisions
22

Campaign Marketing Manager Resume Examples & Samples

  • Build and manage campaign calendar and deliverables along the marketing value chain of attract, convert, welcome, engage and retain
  • Collaborating with third-party affiliates on development and delivery of marketing collateral & digital communications that educate, inform, and engage members
  • Continually monitor and analyze campaigns through a global marketing database and CRM system to maximize ROI, and make recommendations on changes needed
  • Coordinate campaign deadlines and resource requirements of writing, creative services, and communications governance
  • Create and execute strategic tactical marketing plans that engage, education and retain members, drive demand, and support revenue and business goals
  • Ensure coordination and clear communication among constituents throughout the course of the campaign
  • Identify and detail appropriate marketing channels/tactics that drive sales and generate brand awareness
  • Provide feedback and data analytics to support and enhance market strategy and direction
  • Unify market strategy recommendations and implementation plans into a cohesive creative brief that internal marketing and/or external creative resources can execute against
  • Bachelors degree in marketing, public relations, business or related field
  • 3 - 5 years of marketing, marketing communications or public relations experience, preferable within an agency setting
  • Knowledge of healthcare market Results oriented: demonstrated success in overcoming obstacles and launching campaigns on time and on budget
  • Proven experience and demonstrable results in execution and measuring marketing campaigns
  • Able to build consensus among various internal and works well as team member
  • Self starter; able to work independently with minimal direction Online/social marketing knowledge a plus
23

Digital Campaign Marketing Manager Resume Examples & Samples

  • Develop multi-channel digital marketing programs that profitably acquire new consumer checking customers for the bank
  • Pragmatically build and shift marketing plans based on a large amount of data
  • Ability to take complex, strategic ideas and put them into tactical plans
  • Ensure proper execution and delivery of all digital advertising campaigns
  • Monitor and optimize campaign metrics; provide thought leadership and recommendations in order to maximize program KPIs
  • Deliver regular reporting that enables clear understanding of story
  • Sift through detailed agency and analytics reporting to understand what is meaningful
  • Create executive and mid-level reporting that effectively highlights key results and decision points
  • Track and review campaign performance to stay in front of account trends and issues. Regularly analyze results and make decisions
  • Understand marketing automation solutions from a technical standpoint and be able to create and implement tactics
  • Implement an aggressive testing program and conduct regular A/B testing in all digital channels
  • Construct measurable tests to learn and organize data effectively to read results
  • Oversee paid search and online advertising campaigns for all lines of businesses
  • Understand content marketing functions and be able to take content assets and successfully apply them to the web and online presence
  • Develop and implement an attribution solution across multiple marketing channels including search, display, email, social, online video and huntington.com
  • Manage digital retargeting programs by enhancing and identifying segments based on behavior both internally within site and external behavior from paid media interactions
  • 7+ years Online Marketing experience
  • Experience with performance based digital marketing programs
  • Highly quantitative, analytical and numbers focused
  • Experience driving business results through digital programs
  • Experience delivering actionable reporting and insights
  • Must have excellent written and verbal (face-to-face and phone) communication skills including professional grammar and demeanor
  • Must have strong interpersonal and communication skills and be able to convey and sell your ideas to senior leadership
  • Ability to develop working relationships with individuals at all levels of an organization
  • Good project management and execution skills
  • Ability to work individually and also motivate a team
  • Self-motivated, confident, energetic and creative
  • Strong organizational details with attention to detail
24

Campaign Marketing Manager Operator Experience Resume Examples & Samples

  • Represent Corporate Marketing within the organization of your specific market and as such be the first point of contact for any marketing matter
  • Regular contacts with regional sales & marketing, product management and strategic marketing to stay on-top-of what is happening
  • 10+ years marketing experience, in a broad area of marketing disciplines
25

Campaign & Marketing Manager Resume Examples & Samples

  • Strategy. Work with stakeholders and marketing leadership to define campaign objectives and target audiences. Help to shape campaign strategies by advising your team on best practices for integrated, digital marketing campaigns. Identify the optimum mix of marketing deliverables, events, design, and media
  • Execution. Take accountability for the development and execution of cross-platform, integrated marketing campaigns. Work with internal partners to ensure exemplar campaign execution. Drive ongoing project management of campaigns including timelines, ROI/results, changes/improvements. Ensure tight campaign linkages with Corporate brand across channels including website, email, events, social, and advertising
  • Database Management. Own your database, and take responsibility for growing, engaging, and nurturing leads in support of your business goals. Adopt best practices for responsible subscription management, and demonstrate progress through database reports
  • People and Process Development. Establish repeatable process and best practices for exemplar campaign development. Assess marketing needs across BIS, and train/upskill other members of the BD and client facing team on digital marketing tools, including MS Dynamics, Click Dimensions, and Social Media. Advocate for excellenton-brand assets, and be the first level of quality-control for Group campaigns
  • Leading Change. Influence adoption of Microsoft Dynamics. Help define and build a clear lead management process between marketing and sales, including lead qualification and handover where applicable
  • Global Teamwork and Communication. Develop and disseminate campaign showcases and results to regional and global stakeholders. Use data to highlight results and enable further investment in winning campaigns and refinement of less optimal campaigns
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Campaign Marketing Manager Resume Examples & Samples

  • Campaign Lead
  • Timing plans, Go to Market plan, deadlines, budgets, and creative agencies
  • Collaborate with various UK departments to best leverage creative and message hierarchy and drive economies across all three RTM’s
  • Ensure that all key stakeholders have contributed to the development of a campaign, and agree to timings/deadlines
  • Present creative to senior stakeholders and incorporate their feedback e.g. Directors, Brand, Customer and Legal
  • Champion content selection for all campaigns – working closely with the Content Marketing team and ensuring the very best imagery is available for use, supplied in correct format and delivered on time
  • Build good relationships with internal and external creative agency(ies), and routes to market
  • Ensure on-going creative consistency across all RTMs ensuring it aligns with current business and campaign objectives
  • Work collaboratively with the Planning team to ensure creative and message hierarchy reflects campaign objectives
  • Work with Insight team to refine prospect segments, and ensure that they are incorporated into creative strategy
  • Manage campaign budgets, with accurate reporting and status of spend
  • Work with agencies to ensure that campaigns are delivered within budget
  • Ensure that campaigns are fully evaluated and learnings/insight are shared with other business areas and agencies, with objective of continually optimising campaigns, plans and strategies
  • Marketing experience across multiple disciplines (TV, radio, press, DM and digital)
  • Capable of meeting tight deadlines and managing multiple campaigns and projects across multiple channels
  • Strong numeric capability, comfortable reporting on working towards sales targets
  • Capable of supporting others and leading teams on TTL campaigns
  • Can grasp the “big picture” to optimise delivery of their part of the overall plan and give context to ensure that plans and objectives are aligned
  • Previous experience of campaign and agency essential
  • A genuine desire to Believe in Better and deliver