Promotions / Marketing Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the promotions / marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

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  • Tailor your resume by selecting wording that best fits for each job you apply

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PA
P Ankunding
Piper
Ankunding
2211 Fritsch Plains
Houston
TX
2211 Fritsch Plains
Houston
TX
Experience Experience
01/2016 – present
Boston, MA
Senior Marketing Manager, Promotions
Boston, MA
Senior Marketing Manager, Promotions
01/2016 – present
Boston, MA
Senior Marketing Manager, Promotions
01/2016 – present
  • Partner cross functionally to develop and execute integrated marketing plans to support promotions
  • Conduct post-promotion analysis and make recommendations to optimize future campaigns. Report out to management and cross functional partners
  • Manage direct report for flawless execution of promotions
  • Develop fun, engaging campaign concepts that engage our new and repeat customers
  • Craft ModCloth’s overall promotional strategy to achieve sales, business and marketing objectives
  • Intellectual curiosity with a strong passion for learning, researching and synthesizing information across a variety of sources
  • Determine depth of discount and promotional cadence to deliver incremental sales while maintaining product margin goals
05/2013 – 12/2015
Houston, TX
Marketing Manager, Promotions
Houston, TX
Marketing Manager, Promotions
05/2013 – 12/2015
Houston, TX
Marketing Manager, Promotions
05/2013 – 12/2015
  • Lead strategy, testing & development of key mobile initiatives including our SMS program & manage relationship with SMS agency
  • Partner with Sr. Manager and Inventory Management on seasonal promo planning
  • Manage ongoing competitive analysis, present insights on industry trends and best-practices
  • Own core in-season processes including testing execution & analysis, brief writing, project kick-off, and promotion change management (including updating the calendar, updating briefs, and managing change process with key business partners)
  • Management of our online SuperCash bounceback program, including in-season strategy planning, briefing, execution & hindsighting
  • Work with internal site, email & mobile marketers to determine and optimize in-season promo strategies
  • Perform key promotion and quarterly hindsights
08/2008 – 01/2013
Philadelphia, PA
Promotions Marketing Manager
Philadelphia, PA
Promotions Marketing Manager
08/2008 – 01/2013
Philadelphia, PA
Promotions Marketing Manager
08/2008 – 01/2013
  • Manages work procedures and expedites workflow
  • Develop & test targeted promos for defined demographic segments such as Millennial Value Streamers, Busy Online Managers, & Premium Managers
  • Provides recommendation for employee performance (disciplining, coaching, and counseling)
  • Develop & test targeted promos for different behavioral segments such as abandoned cart
  • Responsible for staff development and training programs
  • Measure and evaluate results post promo to provide stakeholder read out and adjust going-forward strategy
  • Flawlessly execute online and National promos in partnership with SED, IT, Merchandising, Operations, RM, and QA teams
Education Education
Bachelor’s Degree in Organizational Skills
Bachelor’s Degree in Organizational Skills
Belmont University
Bachelor’s Degree in Organizational Skills
Skills Skills
  • Knowledge of all applicable FCC rules and regulations
  • Ability to interact with management and staff at all levels
  • Problem-solving ability and skill in prioritizing
  • Excellent verbal and written communication skills
  • Ability to multi-task and handle pressures and deadlines
  • Coordinate and draft all sales and station promotions from conception to facilitation
  • Contests, giveaways, station websites and on-site events and appearances including paid client events and charity endeavors
  • Provide regular coaching and performance feedback to staff
  • Understanding of stations’ programming strategies
  • Computer literacy in Photoshop, HTML, Microsoft Office including PowerPoint, Media Span and Promo Suite
Create a Resume
1

Senior Marketing Manager, Promotions Resume Examples & Samples

  • Craft ModCloth’s overall promotional strategy to achieve sales, business and marketing objectives
  • Develop fun, engaging campaign concepts that engage our new and repeat customers
  • Determine depth of discount and promotional cadence to deliver incremental sales while maintaining product margin goals
  • Partner cross functionally to develop and execute integrated marketing plans to support promotions
  • Maintain promotional calendar and make updates/additions as needed
  • Conduct post-promotion analysis and make recommendations to optimize future campaigns. Report out to management and cross functional partners
  • Manage direct report for flawless execution of promotions
2

Promotions / Marketing Manager Resume Examples & Samples

  • Create and execute promotional events and contests within departmental budget
  • Negotiate and purchase collateral and other promotional items
  • Develop strategic relationships with entertainment and event venues to benefit the stations
  • Work with local charities to the mutual benefit of the community, the charity and the stations
  • Provide regular coaching and performance feedback to staff
  • Coordinate and draft all sales and station promotions from conception to facilitation
  • Contests, giveaways, station websites and on-site events and appearances including paid client events and charity endeavors
  • Knowledge of all applicable FCC rules and regulations
  • Computer literacy in Photoshop, HTML, Microsoft Office including PowerPoint, Media Span and Promo Suite
  • Ability to interact with management and staff at all levels
3

Promotions & Marketing Manager Resume Examples & Samples

  • Understanding of stations’ programming strategies
  • Computer literacy in Photoshop, HTML, Microsoft Office including PowerPoint, Media Span and Triton
  • Problem-solving ability and skill in prioritizing
  • Ability to multi-task and handle pressures and deadlines
  • Must possess valid state driver’s license
4

Promotions Marketing Manager Resume Examples & Samples

  • Lead cross functional promotion teams consisting of representatives from Digital Operations, Device Marketing, HQ Marketing, & Finance to align Internet Channel promo strategy
  • Develop top line channel-wide online promos to meet online Gross Add, Upgrade, and Channel Mix targets
  • Develop & test targeted promos for defined demographic segments such as Millennial Value Streamers, Busy Online Managers, & Premium Managers
  • Develop & test targeted promos for different behavioral segments such as abandoned cart
  • Forecast total and incremental impact of promotions on Gross Adds, Upgrades, & Expense in order to gain Finance approval
  • Measure and evaluate results post promo to provide stakeholder read out and adjust going-forward strategy
  • Flawlessly execute online and National promos in partnership with SED, IT, Merchandising, Operations, RM, and QA teams
  • Hold weekly meetings with all promo stakeholders to communicate promo calendar and results
  • Perform regular competitive promo analysis within wireless industry and outside industry to keep pulse of VZW competitiveness and obtain new promo ideas
  • Bachelor’s Degree in relevant discipline
  • 2+ years Internet marketing experience
  • Strong creative, analytical, communication, leadership, negotiation, and relationship skills
  • Working knowledge of VZW systems: SED, DPI, Vision, ATG, QC
  • Extremely proficient in Microsoft Excel & PowerPoint
  • Must be detail oriented to ensure flawless execution of promotions
  • Willingness to work in a fast paced internet space that requires flexibility of hours/days to support the rigorous release schedule to maintain vzw.com
5

Marketing Manager, Promotions Resume Examples & Samples

  • Own core in-season processes including testing execution & analysis, brief writing, project kick-off, and promotion change management (including updating the calendar, updating briefs, and managing change process with key business partners)
  • Lead strategy, testing & development of key mobile initiatives including our SMS program & manage relationship with SMS agency
  • Management of our online SuperCash bounceback program, including in-season strategy planning, briefing, execution & hindsighting
  • Oversee weekly business analysis and own sharing out to marketing team
  • Perform key promotion and quarterly hindsights
  • Drive Canadian promotional process and alignment
  • Partner with Sr. Manager and Inventory Management on seasonal promo planning
  • Own day-to-day relationship with CRM on loyalty initiatives
  • Work with internal site, email & mobile marketers to determine and optimize in-season promo strategies
  • Manage ongoing competitive analysis, present insights on industry trends and best-practices
  • May directly manage one or more employees
  • Ability to manage change, thrive in a fast paced environment, deal with ambiguity, and prioritize multiple projects
  • Political savvy with track record of navigating multiple levels of an organization
  • Managerial experience a plus
  • History of effective cross-functional partnerships
  • Proven success with sales-driving initiatives that have both measurable and actionable results
  • Process management experience
  • Analytical ability to drive business decisions
  • Experience working with creative marketing & project management teams
  • Customer-focused & omni-channel mindset
  • 4+ years of online retail marketing, finance, consulting, or inventory management experience
6

Promotions Marketing Manager Resume Examples & Samples

  • Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university preferred
  • Five years in progressively more challenging roles in marketing
  • Must have excellent verbal, written, and interpersonal skills
  • Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook)
  • Strong client interface and presentation skills preferred
  • Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner
  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs
  • Must have demonstrated ability to drive toward results
  • Responsible for staff development and training programs
  • Responsible for rewards and recognition program to maximize employee engagement
  • Evaluates team members within department and delivers constructive feedback to employees in regards to performance
  • Provides recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning and directing work) to meet business needs
  • Manages work procedures and expedites workflow
  • Provides recommendation for employee performance (disciplining, coaching, and counseling)