Growth Marketing Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the growth marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

Noavatar-profile
GD
G Davis
Gayle
Davis
704 Kallie Shoals
Dallas
TX
704 Kallie Shoals
Dallas
TX
Experience Experience
07/2014 – present
Boston, MA
Growth Marketing Manager Booking for Business
Boston, MA
Growth Marketing Manager Booking for Business
07/2014 – present
Boston, MA
Growth Marketing Manager Booking for Business
07/2014 – present
  • Lead the development of marketing & communication plans and tactics (through a test and learn approach) that will drive user acquisition
  • Define the key marketing priorities and KPI’s with the product team. Define insights, hypothesis and roadmap of testing as well as market priority across the globe
  • Know the product and understand via research what are the unique, compelling & differentiated selling points that will position our product offering and drive user growth
  • You can develop a strong messaging hierarchy against different audience segments, based on research and testing
  • Explore different and new marketing communication ways and tactics (from social to ad content through SEO, SEM and direct marketing) that will drive further consideration and consumer acquisition over time
  • Share learnings across the organization to fuel marketing and product improvement
  • You know your markets, your product, your customers and competition better than anyone. You are in a relentless pursuit to learn more to drive better plans and ideas
05/2011 – 05/2014
Los Angeles, CA
New Growth Marketing Manager
Los Angeles, CA
New Growth Marketing Manager
05/2011 – 05/2014
Los Angeles, CA
New Growth Marketing Manager
05/2011 – 05/2014
  • Develops and manages financial model that will support the innovation goals and objectives
  • Develop and see through development of transformational marketing innovation ideas
  • Manage new and developing territories and brands e.g. RTD Coffee, Herbals, Dairy and Soy
  • Work with and influences Merger and Acquisition work to determine best fit targets to fill gaps in portfolio
  • Develop with Legal, M&A, and BU team commercialization managers new business models, partners and route to market for new category initiatives
  • Work with Atlanta on new projects
  • Develop a robust consumer and market segmentation on the basis of consumer motivations and trends
12/2004 – 11/2010
Phoenix, AZ
Growth Marketing Manager
Phoenix, AZ
Growth Marketing Manager
12/2004 – 11/2010
Phoenix, AZ
Growth Marketing Manager
12/2004 – 11/2010
  • Works cross-functionally with product, engineering, design, marketing, sales, and services to create and execute on growth projects
  • Monitor and report ROI and user LTV from campaigns to continually improve performance Manage and communicate schedules
  • Drive A/B and multivariate testing programs to continually improve ad and channel performance
  • A/B test targeting, content, copy & creative among other strategies to continually improve performance and ROAS
  • Develop and execute integrated multi-channel marketing campaigns for major company initiatives
  • Create and manage funnel conversion tests. Evaluate results from this test and iterate on the model
  • Work closely with product, engineering, design, and data teams to develop and drive growth projects
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Towson University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong strategic thinking and executional skills, and the ability to generate credibility with and respect from participants at all levels
  • Very strong knowledge of MS Office (Excel, Powerpoint)
  • Knowledge of SQL, Tableau/Looker and Big Data databases (Redshift) a big
  • Strong project management skills and ability to multi-task in a fast paced environment
  • Data analysis through Excel (Pivot Tables, V-Lookups) referencing marketing, product, and/or customer data
  • Ability to make HTML/CSS adjustments in code. Bonus points for Javascript
  • Detail oriented and well organized with a hard working and can do attitude
  • Strong natural sense of design through both UX and visual design
  • Experience in a mobile user acquisition focused role with a heavy focus on data analytics, campaign optimization, and reporting a very strong
  • Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team
Create a Resume
1

Growth Marketing Manager Resume Examples & Samples

  • Manage and grow a team and instill excellence. Leverage data to understand our products in depth, identify areas of opportunity, and execute projects to drive growth and engagement of Facebook users
  • Drive projects focusing on new user growth, mobile usage, and revenue - working closely with design, product, engineering, and data teams
  • Work both on core Facebook products like news feed, notifications, and mobile, and offsite marketing channels like SEO, SEM, and email
  • Use tools like Hadoop/Hive, Oracle, ETL, R, PHP, Python, Excel, MicroStrategy, and many other internal tools to work efficiently at scale
2

New Growth Marketing Manager Resume Examples & Samples

  • Lead the strategic development of CSE’s Innovation strategy. Works with Marketing, Technical and S&I Directors and BU cross functional teams to develop a comprehensive strategy
  • Develop a robust consumer and market segmentation on the basis of consumer motivations and trends
  • Define required supply chain and Route to Market (RTM) capabilities and works with BU Marketing Leadership team to build and implement capabilities across the system
  • Leads the Innovation Council process to ensure a compelling 3-5 year innovation pipeline at all times that creates 3-5% new revenue every year
  • Work with Atlanta on new projects
  • Champions and leads cross functional teams as required ensuring successful implementation
  • Manage new and developing territories and brands e.g. RTD Coffee, Herbals, Dairy and Soy
  • Work with and influences Merger and Acquisition work to determine best fit targets to fill gaps in portfolio
  • Develop and see through development of transformational marketing innovation ideas
  • Develop with Legal, M&A, and BU team commercialization managers new business models, partners and route to market for new category initiatives
  • Work closely with Group R&D, New Ventures and SRA to develop understanding of the science behind targeted need states. Working with SRA to identify third party academic and business partners to assist in the development of solutions
  • Lead BP planning and program development for relevant brands. Lead and supports brand teams throughout BU to deliver strategic and operational excellence in all brand initiatives
  • Assemble a strong cross functional team across the development process to deliver against identified opportunities
  • Develops and manages financial model that will support the innovation goals and objectives
  • 10 years experience in Marketing and consumer goods
  • Proven ability to work in a business commercial environment and operate as part of a marketing and commercial team
  • Experience with new product introduction from concept to launch, preferably using a defined process
  • Experience in cross-functional teams and having strong business acumen. Ability to work both as a leader, team member and as an individual
  • Proven ability to manage teams and work across multiple stakeholders
3

Growth Marketing Manager Resume Examples & Samples

  • Actively manage and implement user acquisition campaigns against established objectives and budgets across multiple channels. Focus on growing active users and maximizing ROI
  • Deep data analysis of campaign performance looking into key metrics, identify the largest areas for improvement, and implement strategies to capitalize on these opportunities
  • Identify and implement new growth channels
  • Test and optimize a variety of social channels including Facebook, Twitter, Instagram and more
  • BS/MS in Applied Math, Statistics, Economics, Accounting, Marketing, Business or other quantitative fields
  • 2-4 years of experience in capital allocation or performance marketing positions, preferably at a consumer internet, mobile gaming, consulting, finance or advertising firm
  • Intellectually curious with strong analytical skills, including demonstrated ability of performing data analysis and building data-driven reports. You must know how to perform quantitative analysis
  • Detail oriented and well organized with a hard working and can do attitude
  • Outstanding oral, written and multi-cultural communication skills
  • Self-motivated, revenue driven and passionate about supporting Poshmark as a leader in the fashion industry
  • Knowledge of SQL, Tableau/Looker and Big Data databases (Redshift) a big plus
  • Scripting skills (PHP, Python,HTML etc.) to automate data processing nice to have
  • Very strong knowledge of MS Office (Excel, Powerpoint)
4

Growth Marketing Manager, Expansion Resume Examples & Samples

  • Manage all paid media activities, including media planning/buying, tracking, and measurement in various markets and countries
  • Lead paid strategy and execute campaigns across the US, and as needed, in international regions; with the ability to articulate and shape marketing approaches around key policy initiatives
  • Establish clear success criteria and KPIs for all paid policy and comms campaigns, and optimize campaigns according to performance
  • Cultivate strong relationships and act as a point of contact for Policy / Comms team, collaborating and educating the team on effective marketing approaches
  • Review and improve processes, best practices to drive further results for Policy/Comms initiatives. Develop the playbooks for future campaigns
  • Deep understanding of 3rd party tracking tools, campaign tagging, tracking and measurement
  • Hands-on experience with offline media buying and planning a plus
5

Growth Marketing Manager Resume Examples & Samples

  • Experience building and owning lead gen and nurture strategies, working cross-functionally with high-performing teams
  • Ability to synthesize large amounts of data, identify patterns within that data, and present that information back to the organization
  • Exposure with growth hacking strategies that scale opportunities in an effort to elevate the company’s lead growth
  • The execution of sophisticated “growth hacking” strategies including use of public APIs and web scraping tools to enhance our leads database
  • The management and optimization of sophisticated performance and paid marketing channels to increase acquisition as organic channels reach high productivity levels
  • Own the marketing analytics around our campaign efforts and ensure we're continuously optimizing for the highest return
  • Test, optimize and manage lead generation strategies with a deep understanding of customer personas, sales strategy and pipeline needs to ensure marketing program success
  • Oversee the optimization of landing pages, advertising assets, A/B tests and integrated campaigns that drive high-quality lead generation for the growth team
  • Manage ongoing 3rd party publisher and agency relationships
  • Oversee lead segmentation and scoring, engage regularly with the sales team on lead status/quality, and accelerate lead movement through the funnel
6

Growth Marketing Manager Resume Examples & Samples

  • 3-5 years marketing experience: acquisition marketing, growth marketing, performance marketing
  • Experience in both Digital and Offline marketing a bonus
  • Extremely data-focused, advanced Excel skills and strong data visualization skills
  • Strong understanding of ANZ market and media landscape
  • Ability to work closely and communicate effectively with local and international leadership in an ever-changing environment with tight deadlines
  • Ability to clearly and consistently work side-by-side with a broad range of people and functions to deliver against complex initiatives - which are completed on-time, on-budget, and over target
7

Associate Growth Marketing Manager Resume Examples & Samples

  • Actively manage and implement large-scale user acquisition campaigns against established objectives and budgets across multiple channels. Focus on growing active users and maximizing ROI
  • Data analysis of campaign performance looking into key metrics, identify the largest areas for improvement, and implement strategies to capitalize on these opportunities
  • Make capital allocation decisions with partial, incomplete information. Identify the best sources for customer acquisition, optimal bidding strategies and product launch strategies
  • Foster key relationships with media partners, publishers and traffic sources
  • 1-3 years of experience in performance marketing positions, preferably at a consumer internet, mobile gaming, consulting, or advertising firm
  • Experience in a mobile user acquisition focused role with a heavy focus on data analytics, campaign optimization, and reporting a very strong plus
  • Intellectually curious with strong analytical skills, including demonstrated ability of performing data analysis
  • Detail oriented and well organized with a hard working can do attitude
  • Strong project management skills and ability to multi-task in a fast paced environment
  • Strong knowledge of MS Office (Excel, Powerpoint)
  • BS/BA required in Marketing, Business or a related technical field
8

Growth Marketing Manager Resume Examples & Samples

  • Develop, oversee and execute on online advertising strategies for multiple products and cities. Strategy needs to include a variety of channels and need to drive membership, activate existing members and increase drives. Candidate works with internal stakeholders and creative team to build campaigns. Candidate steers external agency partners for execution
  • Provide digital marketing expertise to support the development of key marketing programs, including making recommendations on advertising, consumer promotions, merchandising and sponsorship based on member insight data
  • Scout marketing/digital/technology trends and customer segments that support the digital campaigns of lifestyle and shared mobility brands
  • Work closely with our member insights and performance marketing, brand, PR and local market teams when designing new campaigns. Also work cross-functionally with Operations, technology, finance, legal when designing new campaigns
  • Clearly and succinctly communicate results to key stakeholders (Head of Marketing, executive level). Work cross-functionally with multiple stakeholders (Market Managers, Operations, C-level, Product) when designing new campaigns
9

Growth Marketing Manager Resume Examples & Samples

  • Leveraging paid, CRO, search and other growth marketing tactics to increase visibility and awareness for the HubSpot for Startups program globally
  • Optimizing marketing automation workflows and triggers to help drive an efficient, low-touch sales process for the HubSpot for Startups venture specialist team
  • Helping drive high product adoption rates and an effective upgrade path inside the HubSpot for Startups customer base
  • Traffic generation skills like search engine optimization, social and paid media
  • Conversion rate optimization skills like landing page creation and UX/design
  • Writing/editorial skills like blogging and ebook/webinar creation
  • Data analysis & strategy creation
  • Project management and vendor management
10

Marketplace Growth Marketing Manager Resume Examples & Samples

  • Devising an external and internal link building strategy designed to increase month-over-month Marketplace traffic
  • Managing and developing an SEO strategy that exceeds aggressive traffic and leads goals
  • Tracking and increasing the month-over-month impact on revenue for Agency Partners
  • Creation and measurement of new Partner benefits within the Marketplace
  • Building strategies and playbooks that allow us to leverage the Marketplace for new Partner acquisition
  • Managing online marketplaces
  • Managing large-scale SEO strategies
  • Marketing automation
  • Channel or partnership program experience
11

Growth Marketing Manager Resume Examples & Samples

  • Develop, deploy and analyze and provide comprehensive reporting for paid channels and campaigns across PPC/PLA, paid social, programmatic display, native and exploratory channels
  • Coordinate with BI, content, copy, creative, brand marketing and SEO teams to ensure acquisition campaigns align appropriately with other public facing campaigns and insightful tracking/reporting is available
  • Manage high scale budgets with various platforms, adhering to strict ROI disciplines
  • A/B test targeting, content, copy & creative among other strategies to continually improve performance and ROAS
  • Actively manage relationships with account managers of various DR platforms to ensure campaign strategies and tools utilized are current
  • Minimum of 3-5 years of experience working on direct response, B2C campaigns with seven or eight figure annual budgets
  • Must be an expert at utilizing Google Analytics, Tableau (or similar) and other online advertising, competitive research and analytics tools
  • Must be strong with Excel, with the ability to aggregate and pivot data to derive data driven decisions
  • Must have strong communication and presentation skills (PPT or Keynote)
12

Growth Marketing Manager Resume Examples & Samples

  • Clearly communicate the value of StubHub to potential partners
  • Establish relationships and partnerships internally and externally with local organizations and well-known brands
  • Drive a strategy to achieve buyer acquisition in key markets (e.g. set goals, define positioning, etc)
  • Develop, execute and analyze high impact local and national campaigns through innovative channels
13

Growth Marketing Manager Resume Examples & Samples

  • Skills and Attributes
  • Proven experience developing and delivering large scale growth marketing programs for mobile
  • Strong understanding of direct and interactive marketing with a passion for data-driven program development
  • Self starter with excellent organizational skills with proven track record in project management and ability to manage multiple projects simultaneously
  • Outstanding written, verbal and communication skills
  • Strong analytical skills with proven marketing analytics experience. Proficient user of business intelligence tools (Eg. Tableau, Business objects)
  • Results oriented, highly motivated, resourceful and able to work in fast-paced environment
  • Must be a team-player with a positive outlook
  • Impeccable attention to detail
  • 5+ years of digital marketing experience with a world class brand
  • E-commerce, direct marketing and/or email marketing experience required
  • Proven track record of initiating and driving new program development
  • Experience with audience segmentation, test design and program evaluation experience
  • Success in communicating business and marketing objectives to creative teams
  • Exceptional people skills and ability to work well with team members and in cross functional situations
  • Proven record of evaluating, developing and implementing consumer marketing programs
  • Experience working in a global / multi-national, matrixed organization a plus
  • International work experience and language skills a plus
14

Senior Growth Marketing Manager Resume Examples & Samples

  • Develop targeted email, push notification and in-app experiences to create new behaviors among passengers and drivers
  • Live in the data to uncover key business insights and opportunities for engagement
  • Work cross-functionally with leaders on product, engineering and data science to unlock new, more sophisticated strategies for growth
  • 5+ years in growth function at a high-growth company
  • Very strong in SQL, proven analytical background
  • Comfortable with HTML for email production, marketing automation tools (ExactTarget and/or Appboy a plus)
15

Growth Marketing Manager, Partner Program Resume Examples & Samples

  • Has experience managing a freemium product funnel
  • Understands how to execute product launches and create product positioning
  • Is agile and experimental, bringing new ideas to the team and moving at a fast pace
  • Possesses strong project management skills: experience coordinating cross-functionally across teams and meeting tight deadlines
  • Has a love for data, and more importantly, applying learnings from successes and failures. For the pivot-table obsessed, you'll fit right in
  • Works closely with Sales to ensure alignment of goals and results
  • Has 3+ years marketing experience
  • A plus, but not required: HubSpot knowledge, knowledge of agency or consultant persona
16

Growth Marketing Manager Resume Examples & Samples

  • Leverage data to understand our products in depth, identify areas of opportunity, and execute projects to drive user growth, retention, engagement, and/or revenue of Facebook products
  • Inform, influence, support, and execute our growth strategy
  • Be responsible for, and effective at driving measurable top-line growth for some of the world’s most important, and most used products
  • Work closely with product, engineering, design, and data teams to develop and drive growth projects
  • Work within core Facebook products like news feed, notifications, and mobile, and offsite channels like search, email, sms, and push
  • Use tools similar to Hive/Hadoop, SQL, Tableau, ETL, Python, Excel, and many other internal tools to work efficiently at scale. And to train members of your team on these types of tools
  • 5 years of experience in managing other team members in a formal or informal capacity
  • 6 years of experience in marketing, advertising or growth
  • 6 years of experience managing projects
  • 6 years of quantitative analysis experience
  • 2 years of experience with SQL or other programming languages
  • Experience initiating and driving projects to completion with minimal guidance
  • Experience analyzing, interpreting, and leveraging data to make business decisions
  • Experience communicating insights and ideas
17

Growth Marketing Manager Resume Examples & Samples

  • Define and implement channel strategies including paid and non-paid media, advertising, PPC marketing and more
  • Create and manage funnel conversion tests. Evaluate results from this test and iterate on the model
  • Create and/or implement data aggregation tools to compile prospect data from a variety of vendors and sources, including APIs and data scraping
  • Identify key user problems through systematic use of qualitative and quantitative methods
  • Be involved in and help define user research and testing
18

Growth Marketing Manager Resume Examples & Samples

  • Work within core Facebook products like news feed, notifications, and mobile, and offsite channels like search, email, SMS, and push
  • 5+ years of experience in managing other team members in a formal or informal capacity
  • 6+ years of experience in marketing, advertising or growth
  • 6+ years of experience managing projects
  • 6+ years of quantitative analysis experience
  • 2+ years of experience with SQL or other programming languages
19

Growth Marketing Manager Resume Examples & Samples

  • Execute national-scale marketing campaigns (e.g., Super Bowl promotion)
  • Run analytics to answer key strategic growth questions (e.g., what behaviors/demographics predict customer LTV)
  • Analyze and determine key insights from key business drivers, competitive environment, trends and operating metrics
  • Lead efforts on sophisticated quantitative analyses and that translates data into actionable insights
  • Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs
  • Work closely with Product to develop and build new features to drive to improve customer experience and engagement
  • Drive new acquisition, engagement and retention programs (e.g., Corporate program, subscription model)
  • Experiment constantly to identify and refine acquisition channels and optimized conversion funnels
20

Customer Growth Marketing Manager Resume Examples & Samples

  • 5+ years in database driven marketing, CRM experience prefered
  • Strategic program development and big picture thinking in consumer e-commerce merchandising
  • Familiarity with key marketing metrics – solid analytical expertise
  • Knowledge of campaign testing strategies utilized in direct online channels (email, mobile notifications, social)
  • Ability to travel up to 15% - both domestically and internationally
  • Highly flexible, ability to handle changing directions/priorities and roles as business needs evolve
21

Growth Marketing Manager Resume Examples & Samples

  • A passion for impact
  • High potential for growth
  • A drive for solving big challenges and exceeding lofty goals
  • A team-player + positive attitude
  • We are looking for a strong leader who can implement change, bring new ideas to the table, and establish rapport with the product team
  • Works cross-functionally with product, engineering, design, marketing, sales, and services to create and execute on growth projects
  • Creates content for email onboarding, nurturing, and landing pages to monetize our free sales users
  • Uses quantitative and qualitative data to understand our products in depth, create ideas for experimentation, and execute projects to drive activation, retention, engagement, and revenue of HubSpot’s Sales products
  • Pitching experiment ideas to product and marketing growth teams based on data analysis, an MVP version, and research
  • Comfortable with presenting new ideas at team meetings and cross-functional meetings
  • Passionate for technology, a fast-paced environment, and constant change
  • Bonus points for experience in design, Looker, Amplitude, SQL, and HubSpot (but not required)
22

Growth Marketing Manager Resume Examples & Samples

  • Work as part of a lean team to grow acquisition marketing channels globally, including display, mobile, paid search, paid social, and affiliate marketing
  • Develop and execute integrated multi-channel marketing campaigns for major company initiatives
  • Test new marketing channels and ad products; own the process from tracking and technical integration to trafficking campaigns, optimizing, and determining whether to run ongoing
  • Lead website and brand messaging ensuring consistency throughout
  • Become industry expert and advisor
  • Drive A/B and multivariate testing programs to continually improve ad and channel performance
  • Monitor and report ROI and user LTV from campaigns to continually improve performance Manage and communicate schedules
  • Partner with analytics to improve reporting capabilities / marketing dashboards and develop understanding of related metrics
  • Develop and maintain external vendor relationships
  • Manage 1-2 direct reports to support online acquisition efforts
23

Growth Marketing Manager Resume Examples & Samples

  • Creating content for landing pages, email onboarding, or blog posts
  • Data analysis through Excel (Pivot Tables, V-Lookups) referencing marketing, product, and/or customer data
  • Strong natural sense of design through both UX and visual design
  • Experience working directly with product teams or software engineers
  • Ability to make HTML/CSS adjustments in code. Bonus points for Javascript
  • SEO (on-page / off-page) and conducting keyword research
  • General understanding of SaaS economics such as LTV, CAC, payback period, etc
  • Bonus points if experience using HubSpot Marketing software!
24

Growth Marketing Manager Resume Examples & Samples

  • BS or MS in Engineering, Computer Science, Math, Physics, Statistics or related quantitative field
  • Software development experience
  • Internet Marketing experience
25

BB Growth Marketing Manager Resume Examples & Samples

  • 5+ years experience delivering highly successful B2B or B2C growth marketing campaigns with your fingerprints all over them - you’re extremely proud of what you’ve accomplished
  • Customer obsession: you always put the customer first, listen to their needs, and figure out creative solutions to address these concerns and provide them with customized, yet scalable options to fit their needs
  • A positioning and creative expert: You’re super creative and can rapidly execute on your ideas. You can devise and package highly effective onboarding experiences that you can be sold as a value add service
26

Growth Marketing Manager, Demand Generation Resume Examples & Samples

  • 3 to 5 years of experience working across across marketing channels including site, social, search and email
  • Designing experiments such as A/B tests or multivariate tests with proven track record of success
  • Creating content for landing pages, email nurturing, social campaigns and more
  • Data analysis through Excel (Pivot Tables, VLookups)
  • Ability to create highly optimized marketing campaigns in a short period of time
  • Ability to identify a failed experiment quickly and pivot strategy
27

Growth Marketing Manager Resume Examples & Samples

  • Understand your markets – by persona, by segment, by geo
  • Identify key competitor strategies and ensure that ADP has a compelling and differentiated position in each market
  • Drive integrated marketing execution that delivers growth – leveraging EMEA and Global tools and resources, or creating something from scratch when it’s truly needed
  • Partner with Sales, Enablement and Country Management to create a shared sense of ownership, a joint calendar of activity and metrics by which we measure success
28

Growth Marketing Manager Booking for Business Resume Examples & Samples

  • Lead the development of marketing & communication plans and tactics (through a test and learn approach) that will drive user acquisition
  • Define the key marketing priorities and KPI’s with the product team. Define insights, hypothesis and roadmap of testing as well as market priority across the globe
  • Know the product and understand via research what are the unique, compelling & differentiated selling points that will position our product offering and drive user growth
  • Know your consumer segments and what will make them tick and click to choose our product over the competition
  • Drive a cross-functional team of experts (media, creative, data science, researchers) against a set of business & marketing goals. Drive the learning agenda via a test & learn approach that will make us smarter to drive sustainable acquisition
  • Explore different and new marketing communication ways and tactics (from social to ad content through SEO, SEM and direct marketing) that will drive further consideration and consumer acquisition over time
  • Share learnings across the organization to fuel marketing and product improvement
  • 5+ years of growth marketing & communication experience delivering highly successful growth, user acquisition and engagement strategies. Has experience in B2C and/or business audience markting
  • You have an up-to-date understanding of the world of digital to drive acquisition: media, SEO, SEM, direct marketing (…) and you have the ability to develop clear hypothesis and briefs brief jointly with media, communication, creative teams and direct marketing experts to create & test campaigns
  • Experience orchestrating and measuring a range of different programs to drive business success. A marketing strategist with a passion for positioning and product narrative
  • Analytical skills and the ability to develop market & consumer insights, marketing strategy and analyze campaign effectiveness and ROI. Experience using data and analytics to provoke interest, product consideration and tell a story
  • You know your markets, your product, your customers and competition better than anyone. You are in a relentless pursuit to learn more to drive better plans and ideas
  • You’re biased toward action. You are a great collaborator and have a “simplify & go” attitude. You never stop pushing towards clarity and delivery
  • You have a test-and-learn mindset: everything starts with an informed hypothesis or concept that is worth testing
  • You can develop a strong messaging hierarchy against different audience segments, based on research and testing
  • You can rally a team of experts against a same goal and drive a pace of work to gain fast learnings
  • Experience in creative judgment in context of brief, results and learnings
  • Excellent verbal and written communication. Have sensitivity to cross-cultural, cross-audience, multimedia and data-driven communications; Ability to adjust your style, medium and tone for different audiences and business objectives