Display Marketing Manager Resume Samples
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Display Marketing Manager Resume Samples
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MF
M Fritsch
Myrtis
Fritsch
703 Santino Light
Philadelphia
PA
+1 (555) 686 1999
703 Santino Light
Philadelphia
PA
Phone
p
+1 (555) 686 1999
Experience
Experience
Los Angeles, CA
Display Marketing Manager
Los Angeles, CA
Anderson Group
Los Angeles, CA
Display Marketing Manager
- Own tactical responsibility and performance management for display marketing efforts and analysis of campaigns holistically
- Focused on gaining continuous process improvement in all assigned areas of responsibility
- Provide executive leadership with seasonal and project completion recommendations across digital landscape, including competitor and business evaluation
- Leverage current news and research in traditional marketing channels as well as emerging non-traditional channels to enhance the effectiveness of marketing initiatives
- Extract, analyze and translate marketing data from variety of different sources such ascore metrics, channel partner tracking, CRM, social platforms, etc. for go to market decisions and post-campaign strategic reviews
- Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies
- Troubleshoot the obstacles facing the various stakeholder groups and develop recommendations to increase the overall effectiveness of online marketing department
Houston, TX
Display Marketing Manager Haute Look
Houston, TX
Sanford Group
Houston, TX
Display Marketing Manager Haute Look
- Identify, evaluate and execute on development of new opportunities, vendors, and technologies
- Manage budgets, strategy and execution for the above campaigns and channels
- Familiarity with Facebook advertising, Retargeting, online analytics packages (Coremetrics), and the Display landscape – particularly ad exchanges and ad networks
- Collaborate with internal and external partners to develop and distribute creative assets
- Support planning, execution, optimization and reporting of Nordstromrack.com | HauteLook Display campaigns and media programs such as Facebook advertising, Retargeting, and behavioral targeting
- Work closely with Marketing teams, Product team and Nordstrom on co-marketing initiatives
- Continuous testing as it relates to product and creative. Develop a portfolio of best practices
present
Boston, MA
Mid-funnel Display Marketing Manager
Boston, MA
Quitzon, Roberts and Hamill
present
Boston, MA
Mid-funnel Display Marketing Manager
present
- Successfully execute complex integrated consumer marketing campaigns ensuring on time campaign launches, budget pacing, and goal achievement
- Knowledge of the online advertising industry, ad network capabilities, publisher landscape, RTB, industry trends, and technologies
- Relentlessly focus on new and existing customers and promote customer-led marketing strategies and innovations
- Proven career path in executing a comprehensive consumer marketing strategy and plan
- Proven success in Display and Social advertising channel planning
- Execute comprehensive and aligned mobile and desktop marketing strategies & media plans through cooperation with external agencies, internal marketing channel operators, and other partners
- Innovate around new creative formats, technologies, tracking, and media formats
Education
Education
Bachelor’s Degree in Communications
Bachelor’s Degree in Communications
Southern Illinois University Carbondale
Bachelor’s Degree in Communications
Skills
Skills
- Ability to interact with all levels of the company top to bottom, including most senior company management
- Superior knowledge of direct marketing
- Troubleshoot the obstacles facing the various stakeholder groups and develop recommendations to increase the overall effectiveness of online marketing department
- Strong understanding of Display media buying, and the programmatic ecosystem (Expert in multiple DSPs & DMPs and proficiency with ad servers, Dynamic Creative Optimization platforms and Marketing Automation platforms)
- Leverage current news and research in traditional marketing channels as well as emerging non-traditional channels to enhance the effectiveness of marketing initiatives
- Extract, analyze and translate marketing data from variety of different sources such ascore metrics, channel partner tracking, CRM, social platforms, etc. for go to market decisions and post-campaign strategic reviews
- Develop strong relationships with internal and external partners to drive the effectiveness of interactive campaigns and overcome emerging challenges
- Through managing Display media, a strong understanding of how that stream fits into the wider digital landscape is key
- Experience with optimizing digital campaigns in Video and Programmatic Display,
- Provide executive leadership with seasonal and project completion recommendations across digital landscape, including competitor and business evaluation
8 Display Marketing Manager resume templates
Read our complete resume writing guides
1
Display Marketing Manager Haute Look Resume Examples & Samples
- Support planning, execution, optimization and reporting of Nordstromrack.com | HauteLook Display campaigns and media programs such as Facebook advertising, Retargeting, and behavioral targeting
- Collaborate with internal and external partners to develop and distribute creative assets
- Manage budgets, strategy and execution for the above campaigns and channels
- Collaborate with internal and external partners to maximize the value of direct response Display media programs
- Identify, evaluate and execute on development of new opportunities, vendors, and technologies
- Ensure we hit monthly and yearly acquisition targets while keeping within ROI goals
- Continuous testing as it relates to product and creative. Develop a portfolio of best practices
- Work closely with Marketing teams, Product team and Nordstrom on co-marketing initiatives
- Ensure that Nordstromrack.com | HauteLook is best in class by applying the latest technologies
- 5+ years’ experience managing paid digital media campaigns
- Bachelor's Degree in marketing or relevant field of study from a top educational institution
- Familiarity with Facebook advertising, Retargeting, online analytics packages (Coremetrics), and the Display landscape – particularly ad exchanges and ad networks
- Proven ability to successfully manage internal and external partner relationships
- In-depth knowledge of online media and familiarity with all online marketing metrics
- Ability to quickly analyze data and make decisions that drive overall GMV and improve efficiency
- Self-motivated team player with positive attitude. Ability to see projects through from beginning to end
- Impeccable and professional communication skills
2
Display Marketing Manager Resume Examples & Samples
- 3-4+ years experience working in digital marketing focused on media, agency or client-side
- Strong project management experience and organizational skills and a passion and curiosity to learn
- A data-driven mentality with demonstrated understanding of analytics best practices, tools, and practical business application
- The ability to thrive a fast paced environment, think outside the box and have an entrepreneurial mindset
- An understanding of media attribution modeling and the programmatic landscape
- Lead the strategy and execution of online media campaigns, covering display, paid social, streaming and emerging online media formats. Work with internal stakeholders to gather requirements and external creative and media agencies to execute
- Experience successfully managing agencies and consultant resources with demonstrated understanding of and proven implementation of analytics best practices
- Strong analytical skills with a proven ability to drive the evolution of a program through the application of data insights
- Demonstrate strategic insight to develop long term execution plans from brand's stated business objectives and implement those plans
- Experience with analytics tools (ex: Adobe Analytics, Google Analytics, Doubleclick stack)
- Familiarity with Multi-touch attribution modeling tools (Visual IQ, Adometry, Conversant, etc) and Campaign reporting platforms (ex: Doubleclick DCM, Adwords)
- Hands-on DMP and DSP experience a plus
3
Display Marketing Manager Resume Examples & Samples
- 3-4+ years’ experience working in digital marketing focused on media, agency or client-side
- The ability to thrive a fast-paced environment, think outside the box and have an entrepreneurial mindset
- Demonstrate strategic insight to develop long-term execution plans from brand's stated business objectives and implement those plans
4
PPC Display Marketing Manager Resume Examples & Samples
- Working with our search agency to deliver existing and new PPC campaigns to achieve key KPIs
- Creation of Paid Search Ad Copy to align campaign message and drive performance
- Closely work with SEO team to create and implement SEO and PPC channel optimisation strategy to increase visibility and reduce CPAs
- Manage and execute the external display strategy to achieve key KPIs
- Execution of Display strategy, Including being responsible for developing the targeting metrics, in-campaign optimisation and production of creative with creative agency
- Adopting a test and learn strategy for each channel, analysing results and using those results to drive further activity
- Weekly, monthly and quarterly reporting and analysis for all online activity
- Maintaining compliance spreadsheets and liaising with the compliance team on an on-going basis
- Customer Acquisition Marketing
- Strong technical Paid Search and Display skills
- Agency Management
- Budget Management
- Google AdWords Qualification preferred
- AdWords and DS3 - search management platform
- DoubleClick Campaign Manager
- Advanced MS Excel
5
Display Marketing Manager Resume Examples & Samples
- Experience with optimizing digital campaigns in Video and Programmatic Display,
- Extract, analyze and translate marketing data from variety of different sources such ascore metrics, channel partner tracking, CRM, social platforms, etc. for go to market decisions and post-campaign strategic reviews
- Develop strong relationships with internal and external partners to drive the effectiveness of interactive campaigns and overcome emerging challenges
6
Display Marketing Manager Resume Examples & Samples
- Set and lead the adoption of key web or interactive marketing strategies, policies, processes and standards to reach online customers or internal audiences
- Develop, drive and evaluate the online customer experience strategy and roadmap spanning multiple business groups or customer sets (i.e., consumer, SMB, enterprise)
- Deliver web experiences that result in significant and measurable improvements in understanding, conversion and revenue
- Manage functional or department budgets
- BA or BS degree in Communications, Marketing or Computer Science
- Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies
- 6+ years of experience in interactive marketing or customer experience/user interface
- Strong understanding of Display media buying, and the programmatic ecosystem (Expert in multiple DSPs & DMPs and proficiency with ad servers, Dynamic Creative Optimization platforms and Marketing Automation platforms)
- Through managing Display media, a strong understanding of how that stream fits into the wider digital landscape is key
- Effective written communication, presentation, influencing and negotiation
- Proven record of leading work with media and creative agencies
- Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed
- Well-developed web analytical skills (measurement, ROI, forecasting)
- Superior knowledge of direct marketing
- Proven experience managing, leading, driving and measuring virtual teams toward common goal
- High levels of tact and diplomacy
- Experience with agency and budget management
7
Mid-funnel Display Marketing Manager Resume Examples & Samples
- Execute comprehensive and aligned mobile and desktop marketing strategies & media plans through cooperation with external agencies, internal marketing channel operators, and other partners
- Relentlessly focus on new and existing customers and promote customer-led marketing strategies and innovations
- Ensure alignment of organic social activities and campaigns with mid-funnel paid social efforts and take ownership of mid funnel goals and success
- Drive successful results against aggressive brand, revenue, and efficiency targets
- Innovate around new creative formats, technologies, tracking, and media formats
- Successfully execute complex integrated consumer marketing campaigns ensuring on time campaign launches, budget pacing, and goal achievement
- Serve as the display team’s mid-funnel brand ambassador; interfacing with the brand organization and ensuring the brand is represented in all display executions
- The ideal candidate should be a highly motivated self-starter with a demonstrated strong academic and professional performance. The position requires someone who is analytical, organized, and detail-oriented with an ability to work in a fast-paced environment. In addition, the ideal candidate works well with outside partners and has internet industry experience
- 5-8 years of professional experience in consumer marketing; ideal candidate will have at least 2+ years in digital display and/or mobile marketing
- Knowledge of the online advertising industry, ad network capabilities, publisher landscape, RTB, industry trends, and technologies
- Proven success in Display and Social advertising channel planning
- Proven career path in executing a comprehensive consumer marketing strategy and plan
- Experienced in managing external agencies and partners and working with internal, cross functional teams in a matrix organization
- Positive, can-do attitude; must be experienced at effective communication and fostering teamwork
- Excellent written, verbal, and presentation skills in English required; French or Spanish a plus
