Brand Marketing Manager Resume Samples

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CM
C Murray
Cyrus
Murray
845 Johns Estate
Boston
MA
+1 (555) 252 3861
845 Johns Estate
Boston
MA
Phone
p +1 (555) 252 3861
Experience Experience
08/2015 present
New York, NY
Senior Brand Marketing Manager
New York, NY
Senior Brand Marketing Manager
08/2015 present
New York, NY
Senior Brand Marketing Manager
08/2015 present
  • With support from Head of Brand Marketing, own the Brand Marketing calendar, which identifies the key brand moments across the year
  • Generate annual plans for each Tier One Brand Moment
  • Plan, create and execute innovative and engaging multi-channel marketing campaigns across owned, earned and paid media which provides a balance between nurturing a global brand and localising it for the audience
  • Help create a truly global Brand Marketing function, which supports our Breakthrough, Developing and Emerging Markets
  • Ensure that all brand marketing speaks to our brand purpose and brand story and helps to build a more emotional relationship with our audience
  • Work collaboratively with Global Trade Marketing, Content & Engagement, Brand Insight, Performance Marketing and Creative Teams
  • Challenge the value of all work produced to ensure it’s delivering against KPIs and regularly report results back to the business
04/2009 04/2015
Dallas, TX
Associate Brand Marketing Manager
Dallas, TX
Associate Brand Marketing Manager
04/2009 04/2015
Dallas, TX
Associate Brand Marketing Manager
04/2009 04/2015
  • With the support of the Brand Marketing Manager, the Associate Brand Marketing Manager will assist in developing, orchestrating and executing comprehensive global marketing plans for assigned console products including maintaining brand, developer and vendor relationships
  • Manage all aspects of the post-launch live marketing campaign for console releases including forecasting, budgeting, creative and executional plans
  • Develop the brand campaign for mobile launches and partner with the mobile publishing team post commercial launch by developing key assets to support live monetization
  • Develop and execute unique social media programs that are on brand and publish weekly analytics reports to gauge performance and sentiment. Liaise with International marketing teams to coordinate global execution of social asset publication and content calendar localization
  • Support the data analytics teams to deliver personally-relevant promotional and merchandising communications in-game via message of the day and out of game via targeted emails
  • Manage relationships with key external partners such as first party, and creative/promo agencies
  • Work cross-functionally to ensure dev/PD, brand marketing, PR, mobile, consumer insights, trade and sales execution is aligned with strategic and financial goals
01/2006 02/2009
New York, NY
Brand Marketing Manager
New York, NY
Brand Marketing Manager
01/2006 02/2009
New York, NY
Brand Marketing Manager
01/2006 02/2009
  • Liaising and networking with a range of stakeholders including dealerships, marketing colleagues, suppliers and manufacturers
  • Managing multiple projects simultaneously, the Brand Manager will develop communications briefs, evaluate the creative product and manage our local agencies in execution. Supports our internal clients, global sales on their communications initiatives, including message strategies that drive the creation of selling materials and key trade shows. The role will also support the development of messaging in email and social channels that reach the professional travel target (B-to-B)
  • Managing campaign and products advertisement: briefing agencies or vendors, gathering elements (pictures, texts etc) from Tokyo Headquarters and transmitting to them for production of advertisement material
  • Create, develop, implement & execute strategic venue marketing plans, media buys, branding strategies, and promotional communication projects for the House of Blues Restaurant, Special Events, Gospel Brunch, Retail & Foundation Room
  • Developing, managing and optimizing marketing budget
  • Designing and execution of initiatives implementing the strategy, including advertising (development or adaptation) and promotion
  • Promotions – Develop annual brand plans, integrating BBC above-the-line marketing efforts with our customers’ marketing and merchandising plans; Insure advertising support programs and promotions are coordinated to achieve maximum impact
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of Florida
Bachelor’s Degree in Marketing
Skills Skills
  • Ability to speak another language highly desirable but not essential
  • Excellent project management skills. Is organized, detail-oriented, able to multi-task, and problem solve
  • Strong attention to detail
  • The ability to craft presentations with basic skills in Powerpoint and Excel
  • Able to demonstrate the ability to effectively manage a team and drive performance
  • Influencing and negotiation, ability to build effective professional relationships
  • Strong problem-solving and analytical skills, including a demonstrated ability to synthesize, interpret, and communicate information and data
  • Strong initiative and the ability to be self-directed in completing tasks
  • Solid knowledge and application of marketing principles and key metrics that drive improvement
  • Solid knowledge and application of Marketing principles and best practices
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1

Brand Marketing Manager Resume Examples & Samples

  • Overall Marketing Management and Strategy
  • Creating the seasonal and monthly marketing plans and schedules with Management and Europe Marketing team and implementing them
  • Working closely with the Global Marketing department in Tokyo and the Europe Marketing department fulfilling the Germany business needs
  • Managing relations with vendors and Marketing and PR partner for all projects aspects
  • Analyzing the effectiveness of the activities and quickly come up with relevant action plans when needed
  • Medias
  • Managing campaign and products advertisement: briefing agencies or vendors, gathering elements (pictures, texts etc) from Tokyo Headquarters and transmitting to them for production of advertisement material
  • In store Marketing
  • Managing the production of in-store marketing products, by communicating direction and briefs to vendors and controlling the delivery schedule
  • Public Relations and Events
  • Writing press releases
  • Serving as a liaison for brand spokespeople and press to orchestrate interviews, appearances, and brand features
  • Managing PR agencies, with regard to strategy planning and implementation
  • People Management
  • Managing one person
  • We are looking for a candidate with a Bachelor degree as a minimum, and at least 5 years experience in Marketing, in Fashion, Consumer Goods or other Retail company. Having previously worked in a store is a plus
  • Candidate has.excellent organizational skills, with the ability to prioritize own workload and deliver to tight deadlines; and to process information quickly and manage multiple projects simultaneously
  • He/she has developed strong editorial/writing skills, and is comfortable using social media/networks and online channels
  • He/she is a team player that is effective in collaborating with other functions to achieve the Company’s goals and objectives. He/she is focused on the needs of the customer with a commitment to customer service. He/she wills to maintain a consistently high standard of excellence for deliverables
  • He/she is good at solving problems, constantly seeks for challenge and is able to quickly and efficiently adapt himself/herself in dynamic and changing environments
  • He/she is also able to think broadly but also focus on detail when required
  • Language requirements include German (native language or bilingual) and fluent English
2

Brand Marketing Manager Adidas Resume Examples & Samples

  • Ensure the brand image in your market is aligned with the global strategy and reflects at the same time the market needs
  • Extend global market initiatives and campaigns to your market and ensure translation into cost efficient media plans and implementation across all appropriate communication channels and tools
  • Ensure efficient usage of all provided tools across all distribution channels (e.g. RSM, trade activations)
  • Develop market-specific initiatives, events, activations etc that excite the consumer and are brand-appropriate
  • Leverage the full range of brand assets from our retail stores, to sports marketing assets to our Entertainment partners
  • Contribute content to the global OBA platform once it is launched in 2012
  • Constantly analyze the success of the marketing plan across all communication channels and share that learning with Global Brand Marketing
  • Manage the budgeting process (in accordance with the SBP) and the MWB spending
  • Manage all reports as an integrated team by setting team objectives, targets and guidelines
  • Manager with strong interpersonal, influencing skills (e.g., relationship management, facilitation) and broad marketing knowledge and experience. Consumer and customer-minded brand builder and implementation driven personality who understands all marketing disciplines and how to orchestrate them across categories across all distribution channels
  • Strategy – ability to provide input to and implement strategy
  • 08 - 10 years of experience in all brand marketing disciplines
  • Bachelors in related field required, MBA preferred
  • > 4 years leadership experience
  • Previous experience managing in a global & local matrix organization required
  • Industry experience required
3

Brand Marketing Manager Resume Examples & Samples

  • Full responsibilities and accountability for the success of the Marketing Department. Direct and coordinate all activities relating to Marketing and PR for the Restaurant, Retail, Gospel Brunch, Special Events and the Foundation Room (if applicable), as well as overall awareness of House of Blues venue
  • Create, develop, implement & execute strategic venue marketing plans, media buys, branding strategies, and promotional communication projects for the House of Blues Restaurant, Special Events, Gospel Brunch, Retail & Foundation Room
  • Create, develop and maintain venue marketing collateral for non show business segments (rack cards, promotional fliers, sales packages, brochures)
  • Responsible for a non show related guest relations/public relations and community outreach programs
  • Develop & communicate marketing initiatives for cross-selling business segment opportunities
  • Implementation and execution of national marketing and sponsorship plans for non-show events
  • Manage marketing and advertising agencies/consultants/ freelancers and other marketing suppliers, including contract management
  • Database marketing management (together with home office team)
  • Manage marketing & advertising operating budgets
  • Financial reporting Weekly report to GM: sales trends, bookings, sales recap, department productivity
4

Brand Marketing Manager Belgium Resume Examples & Samples

  • Implementation of Marketing strategy for store openings
  • Execute opening strategy for store openings in new cities
  • Partner with the different external agencies for successful launch
  • Bring Store operation, Visual Merchandising and other internal function together to ensure brand alignment on the way we go to new market, in terms of customer journey and experience
  • Working closely with the Global Marketing department in Tokyo and the Europe Marketing department fulfilling the Belgium business needs
  • Actively and frequently communicating with store to gather feedback and informing about the plans, schedules and activities
  • Developing, managing and optimizing marketing budget
  • Elaborating the Media Plan based on business objective and managing its execution in link with agencies
  • Planning and executing events to generate customer attention to the brand, as well as product launches and brand campaigns
  • We are looking for a candidate with a Bachelor degree as a minimum, and at least 5 years experience in Marketing, in Fashion/Apparel, Consumer Goods or other Retail company. Having previously worked in a store is a plus
  • He/she has demonstrated an understanding of and an interest in the retail sector and in fashion Marketing and PR, and excellent interpersonal skills with the ability to build and maintain strong relationships at all levels of the business and with key partners
  • Language requirements include English, Dutch and French
5

Brand Marketing Manager Resume Examples & Samples

  • 3+ years of experience in Pharmaceutical Marketing with Therapeutic areas of Cardiovascular and Central Nervous System
  • Prior experience in a multi-national company
  • Relevant experience in Sales/Marketing within Pharmaceutical Industry
  • Knowledge of branding, pricing and market research strategies with respect to these therapeutic areas necessary
  • Microsoft Office/Suite proficient (Word, Excel, PowerPoint, and Outlook)
  • MBA with Marketing
  • Pharmaceutical Sales experience
6

Brand Marketing Manager Resume Examples & Samples

  • Bachelor’s Degree or its equivalent
  • At least 5 years of experience in advertising, PR or marketing related field, with a thorough understanding of core brand marketing areas including the creative development process. Some knowledge of the retail industry and trade marketing in footwear or apparel preferred
  • Solid analytical and strategic abilities. Demonstrated ability to crystallize and articulate the intended impact of brand messaging upon the intended target audience and continuously refine the “voice of the brand”
  • Excellent project management skills. Is organized, detail-oriented, able to multi-task, and problem solve
  • Strong oral and written communication skills and the ability to work well and influence others.. Is able to interact effectively with many functional areas, i.e. Global Brand Marketing, Sales, Design, Graphic Design, Visual Merchandising as well as with all levels of company personnel
  • Proven presentation abilities. Is a great listener and is able to communicate effectively and persuasively
  • Financial understanding. Must possess an understanding of basic business financial concept (budget management, expense management, excel/spreadsheets)
  • Experience working with legalities of brand communications
7

Brand & Marketing Manager Resume Examples & Samples

  • Working alongside the Project Leader, plan and execute a targeted marketing campaign that clearly articulates our key business objectives and is aligned to our global brand positioning
  • Analyse and utilise results of brand research to inform strategic, creative direction and execution of a multi-channel campaign
  • Generate and deliver creative and cost effective executions across a mix of media including print, events, outdoor, sponsorship, web, SEM, email marketing, social media and display advertising
  • Responsibility for day to day management of the creative agency and media buying agency
  • Measure and report performance of campaign against agreed key metrics
  • Work with Project Leader and internal colleagues to leverage campaign with key stakeholders - including senior leaders, employees and corporate communications division and global external partners
  • Oversee use of the Macquarie brand to ensure it is communicated in a way that is consistent with the overall objectives of Macquarie Group
  • Provide support on use of the Group's brand guidelines including advice on branding issues for new campaigns, products, marketing materials, co-branded ventures etc
  • Liaise with individual businesses to implement brand building activities and initiatives
  • Writing, editing and proofreading marketing material
8

Brand Marketing Manager Pottery Barn Teen Resume Examples & Samples

  • Identify brand-appropriate marketing and business opportunities that are consistent with PBteen brand voice and positioning. If necessary, develop business plans to support ideas and present to senior leadership team
  • Develop and execute marketing promotions and partnerships that increase brand awareness and sales. Manage creative approval process for these promotions and partnerships
  • Initiate licensing agreements, negotiate all business terms, manage creative approval process and foster relationships with licensors to support merchandising department goals
  • Measure ROI for all partnerships and programs, based on several metrics: brand exposure, new name capture, and overall sales resulting from the program. Collaborate with cross-functional business colleagues to create a comprehensive summary of each program upon completion
  • Partner with Creative Services teams to ensure that creative message/execution is on brand and delivers against program objectives
  • Build strong working relationships with cross-functional business partners (including merchandising, e-commerce, creative services, direct marketing, public relations, finance, legal, care centers, catalog) to facilitate the execution and analysis of marketing initiatives
  • Initiate consumer research including focus groups and online surveys to keep pulse with the PBteen customer and measure brand satisfaction
  • Plan and manage marketing budget, including monthly forecasting and accruals
  • Develop programs to generate goodwill and buzz with target customers
  • Execute other projects as requested by business partners or Brand Marketing VP
  • 4 year Bachelors degree required
  • 5 years marketing experience
  • Retail industry and project management experience required
  • Prior budget management experience required
  • Prior experience working on highly-recognized, industry-leading brands a plus
9

Brand Marketing Manager Resume Examples & Samples

  • Bachelor’s Degree in marketing, advertising or communications or equivalent business experience
  • 4 years exposure to marketing and or creative environment
  • Retail experience required
  • Ability to manage multiple priorities at once
  • Ability to work with many different business partners and 3rd party vendors
  • Effective collaboration skills
  • Ability to offer strategically sound consumer/retail marketing direction
  • Able to support and/or develop integrated marketing programs - including, store / restaurant events, sponsorships, DM, email, social media, gifting and POS programs
  • Proven detail and organizational experience
  • Knowledgeable across key pop culture pillars and trends including music, sports, food, fashion, and entertainment
  • Excellent communication skills, including writing, proof reading skills, and speaking
  • Ability to manage multiple projects and work assignments from a variety of staff
  • Fantastic customer service ethic and high expectations for quality
  • Computer skills: Intermediate user of Office product suite
10

Brand Marketing Manager Resume Examples & Samples

  • Manages planning, project management, development and execution of brand marketing programs and key projects that support the overall development of brand awareness of for the Transamerica brand
  • Works in collaboration with divisional marketing and sales units as well as other corporate stakeholders to assure brand standards are being managed and able to resolve problems and conflicts as needed
  • Manages the brand review process including policies and brand guidelines. Works closely with corporate legal team to track discussions, approvals, etc. Provide project management, reporting, and facilitate changes needed for brand style guides and key brand projects
  • Manage brand assets and ensures necessary documentation and archiving in the marketing asset management systems
  • Works closely and helps manage projects with third-party vendors and adverting and media agencies so that timelines are met and key deliverables are executed as expected
  • Supports research, reporting, tracking and dash-boarding of brand campaign performance and budget. Facilitate research and analytics studies and catalogue brand studies and brand reports and share results with key stakeholders
  • Manages brand content updates on internal SharePoint systems including TransCentral, brand community and brand marketers communication. Coordinate brand content updates on Transamerica.com
  • Support event planning, logistics and promotional items, including management of the company store. Includes shipping, ordering, travel coordination, managing vendors, etc
  • Assist in responding to incoming requests from business units and divisions for brand assets and brand collateral. Schedule and track assets as needed
  • Work with other members of the Brand team to support execution of brand marketing plans and key marketing projects
  • Other duties as assigned based on divisional needs
  • Confirms with and abides by all regulations, policies, work procedures, instruction and all safety rules
  • Exhibits regular, reliable, punctual and predictable attendance
  • Bachelor’s Degree with 5 years of experience in marketing, advertising or brand management capacity; Knowledge and experience in advertising and/or
  • Marketing agency; Strong writing, verbal and presentation skills; Proficient in PPT, Adobe CS6, Excel
  • Demonstrated ability to multi-task, set priorities, and self-manage against tight timelines and high
  • Expectations for team performance; Highly organized and able to manage multiple priorities; Able to be
  • Effective and work well in teams; Experience with event planning and marketing operations systems
  • 601700- Ensures effective and efficient Brand Marketing and Brand Management
11

Brand Marketing Manager Resume Examples & Samples

  • Work with the global and regional Marketing teams, key commercial and product management stakeholders as well as external agencies to create and implement annual campaign plans
  • Defining the marketing mix to deliver specific campaign objectives such as driving familiarity and consideration of the brand, lead generation, increased awareness and adoption of technology solutions, as well as conversion and retention of business
  • Respond to bespoke briefs on a global, regional and local basis, propose campaign activities to meet objectives with optimum mix of media, lead the creative process, planning, and execution, as well as post-campaign analysis
  • Be the first point of contact on all campaign matters: create and agree project timelines, setting KPIs, agreeing creative approach, co-ordinating execution incl translation processes, seeking approvals, overseeing launch to market, internal communication and reporting
12

Brand Marketing Manager Resume Examples & Samples

  • To provide Warner Bros.,The Blair Partnership and Pottermore with a centralized franchise management team, delivering
  • Coordination of complex cross-divisional initiatives
  • Timely ‘one-company’ responses to proposals and questions
  • Develop an expert understanding of all Potter-related properties, including knowledge of the related rights and franchise sensitivities in order to be an enabler and source of guidance for all WB Divisions
  • Support the Director, Brand Marketing (London) and Director, HPGFD (Burbank) on the development of an internal Brand Guidelines intranet, gathering assets and best practices across historical Harry Potter campaigns
  • Responsibility for ongoing updates and maintenance of the Brand Guidelines intranet ensuring it remains relevant and useful to international markets
  • Reporting into the Director, Brand Marketing HPGFD, be the London-based point of contact for day to day liaison with Pottermore with the objective of keeping the relevant Warner Bros. Divisions abreast of any activity where there could be collaboration opportunities
  • Working with the U.S. based counterpart, be a point of contact in the London-based HPGFD team for WBSTL, responding to marketing-specific brand assurance queries
  • Supporting Director, Brand Marketing HPGFD, assist in the development and ongoing management of a cross-divisional creative asset database ensuring an in depth knowledge of asset status and legal clearances to speed up and simplify the sourcing of materials across the company and stakeholders
  • Input into the production and weekly updating of a HPGFD status report, capturing all on-going conversations and initiatives
13

Country Brand Marketing Manager, S Korea Resume Examples & Samples

  • Support the development and implementation of brand strategies, insights and the country messaging framework, to communicate a compelling value proposition for current and prospective users in South Korea
  • Collaborate with marketing, product and operations functions to develop and execute brand marketing campaigns and plans
  • Work closely with the Korea country team to build, develop and execute integrated and highly effective marketing programs
  • Assist in the management of creative and media agency partners to ensure we can scale marketing capabilities in line with growth plans
  • Enable and support localization, ensuring all marketing activities feel local and personal; articulate market nuances for teams who aren’t familiar with the market
  • Manage and track brand marketing budgets and ensure effective budget utlization
  • Ensure timely and appropriate communications and enablement on marketing programs, campaigns and resources to internal teams and key stakeholders
  • Manage analytics and reporting for country brand marketing activities working closely with the Analytics team
  • 5+ years of relevant work experience at interactive, advertising, or marketing agencies and/or experience managing brand marketing on the client side —preferably in the consumer internet space in travel, design, technology, or lifestyle brands
  • A passion for storytelling through multiple media types, both visual and written
  • Strong budget and project management skills, attention to detail and communication skills
  • Knowledge of analytics, web technology, digital campaigns and strong creative and brand strategy skills
  • Written and spoke language proficiency in Korean
14

Brand Marketing Manager, Workspace Resume Examples & Samples

  • Extensive project management involving close, collaborative working relationships with our external partner, Inscape, as well as our internal cross-functional Workspace team
  • Supports Workspace Director in on-going communications with our external workspace partner, Inscape
  • Supports Workspace Director in maintaining a vibrant & healthy relationship between west elm and Inscape
  • Assists in scheduling and coordinating activities between the two firms and internal cross-functional Workspace team
  • Assists in conceptualizing and coordinating marketing activities such as special events and photo shoots
  • Collaborates with Workspace Director to research and explore industry trends and identify consumer insights that can inform product development
  • Continually evaluate communications process in order to streamline information and develop effective, efficient formats
  • Experience level: 5-7 years in a related position with progressive responsibility
  • Ability to consistently implement several projects simultaneously in a fast paced environment
  • Strong problem solving skills
  • Ability to develop effective and productive working relationships with business partners
  • Strong PC/Mac skills including Word, Excel, Page Maker and Access
15

Global Brand Marketing Manager Resume Examples & Samples

  • Excellent leadership skills
  • Proven ability to work with and influence regional teams and across all levels of the organization as well as external partners and agencies
  • Proven ability to create a positive working environment that encourages creativity and the championing of new ideas and processes
  • 10% travel expected
16

Instagram Brand Marketing Manager Resume Examples & Samples

  • Test new channels (paid media, co-marketing, etc), including explicitly defining a framework for how we will evaluate impact and ROI
  • Work with the Brand Strategy lead to develop a compelling campaign, media, and messaging strategy to drive higher adoption
  • Work with internal agencies and cross-functional teams on creative development and execution of marketing campaigns
  • Ensure all aspects of Instagram communications are on-brand and consistent, every time
  • Work cross-functionally and build terrific relationships with a number of internal teams, from product, product marketing, comms/PR, partnerships, design, and research
17

Brand Marketing Manager Resume Examples & Samples

  • Work closely with our partners, both internally and externally, to develop product marketing plans, including product positioning, campaign strategies, creative briefs and market research over a broad portfolio of products
  • Oversee design and implementation of all aspects of marketing campaigns, including packaging, advertising, and video material
  • Analyze current and potential customer segments and purchasing habits to identify most effective opportunities for return on investment and revenue opportunities
  • Act as liaison to Product Development and Production during all stages of product development to ensure the smooth flow of information, materials and communication required for a successful product launch
  • Collaborate with Disney, publishing partners, Public Relations, Online/social, Story and Creative Services teams in proper product representation to the trade, press and public
  • Work closely with our agency and publishing partners, providing strong strategic and creative direction to ensure breakthrough and effective communication
  • Work effectively with our International Partners, providing strategic direction on global marketing strategies and campaign development
  • Develop and execute promotional opportunities and partnerships
  • Present marketing updates to Lucasfilm executives
  • Escalate any potential partner or approval issues
  • Excel as a team player and strive to maximize team/department performance
  • 2-3 years in games industry desired; console experience is a plus
  • 3-5 years in marketing management with proven success at developing and executing product launches and retention programs
  • Must have broad experience and understanding of all facets of the marketing discipline including market research, product positioning, promotions, and distribution
  • Ability to balance solid strategic thinking and flawless execution in a fast-paced environment
  • Excellent organization and project management skills, outstanding written and oral communication skills, ability to manage multiple and changing priorities and adhere to deadlines
  • Should be a team player, have excellent interpersonal skills and be able to develop strong relationships with internal and external parties.Proactive, self-starter with ability to work independently. Strong ability to set priorities, solve problems and maintain grace under pressure
18

Brand Marketing Manager Resume Examples & Samples

  • 3-5+ years of branding experience within the Fashion, Beauty, or similar industry
  • Demonstrated ability to set marketing strategy for an established brand with multiple business channels
  • Demonstrated ability to acquire new customers/grow audiences, drive revenue
  • Strong knowledge of digital and print landscapes
  • Creative and collaborative mindset
19

Brand & Marketing Manager Payconiq Resume Examples & Samples

  • Build the payconiq brand based on its vision, mission and strategy
  • Develop and execute marketing roll out plan for payconiq
  • Create awareness for the payconiq product
  • Align the various products that payconiq offers into one clear branding strategy
  • Use all traditional and modern areas of the marketing mix to generate exposure for the payconiq product such as press, vlogging, blogging, social, TV, Radio, Billboards, DM
  • Prepare press events to widen the reach of the payconiq brand
  • Perform necessary market research to establish the strength of the payconiq brand and which customer insights should be used to strengthen the brand
  • Deliver a styleguide in coordination with UX and Design department and create a tone of voice for the brand. Make sure that the brand guideline are adhered to
  • Perform copy checks on marketing copy for the right tone of voice
  • Lead creative development and create motivating stimulus to get targeted population to “take action
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Liaise with various marketing agencies for both ATL, BTL and Social campaigns
20

Associate Brand Marketing Manager Resume Examples & Samples

  • With the support of the Brand Marketing Manager, the Associate Brand Marketing Manager will assist in developing, orchestrating and executing comprehensive global marketing plans for assigned console products including maintaining brand, developer and vendor relationships
  • Manage the global brand development of advertising, promotions, direct marketing, social media and PR activities on assigned console titles. Maintain deliverable dates and be accountable for delivery of brand materials worldwide on time and on budget
  • Manage all aspects of the post-launch live marketing campaign for console releases including forecasting, budgeting, creative and executional plans
  • Develop the brand campaign for mobile launches and partner with the mobile publishing team post commercial launch by developing key assets to support live monetization
  • Develop and execute unique social media programs that are on brand and publish weekly analytics reports to gauge performance and sentiment. Liaise with International marketing teams to coordinate global execution of social asset publication and content calendar localization
  • Support the data analytics teams to deliver personally-relevant promotional and merchandising communications in-game via message of the day and out of game via targeted emails
  • Monitor North American product marketing budgets to ensure adherence to approved levels
  • Work cross-functionally to ensure dev/PD, brand marketing, PR, mobile, consumer insights, trade and sales execution is aligned with strategic and financial goals
  • Manage relationships with key external partners such as first party, and creative/promo agencies
  • Work closely with functional teams across Warner Bros. (e.g. DC Entertainment, Warner Home Video, TV, Theatrical and WB Consumer Products) and other key partners to develop and execute on cross-promotional programs
21

Developer Brand Marketing Manager Resume Examples & Samples

  • Build awareness and user sentiment for our developer-facing products and lead privacy sensitive marketing communication
  • Develop a strong platform narrative, and author developer-facing communication such as blog posts, guides, keynote presentations
  • Host internal training sessions and provide direction on branding across Facebook Developer products
  • Manage the Facebook Developer Site and successfully launch site localization
  • Demonstrate a strong understanding of the broader Facebook ecosystem, competitive landscape, and mobile app industry needs to develop and execute go-to-market plans for developer solutions – from positioning to market assessment and quantitative analysis
  • Lead developer product marketing for some of Facebook’s most well-known brands, including Facebook Social Plugins and Share products
  • Day-to-day lead on F8, Facebook's annual Developer Conference. Specifically, coordinate and plan F8 sessions, materials, schedule, and marketing communications and materials
  • Create developer programs to build and improve the overall developer brand and experience for apps and websites that use Facebook. Including a developer newsletter program and webinar program to drive product awareness and form a thriving developer community
22

Global Associate Brand Marketing Manager Resume Examples & Samples

  • Own the key marketing stories from our Classics and Sports Style range, supporting creative development, asset creation, trafficking of assets and copy, and deployment
  • Project Manage all phases of marketing lifecycle and produce relevant product marketing assets to our different tiered retailers
  • Work with brand team to create strong Go-to-Market kits centering on the key global products
  • Collaborate with Product Managers to define seasonal key stories and present out to key functions of the business
  • Align with Retail, PR & Social to create full sell through packages to help create energy in the marketplace
  • Assist with the integration of Lifestyle products or activities within the other business categories
  • Own limited edition/collaboration marketing assets and how projects are globally launched
  • Partner with regional teams to produce globally relevant product marketing
  • Ownership of seasonal Marketing calendars and what products are the key drivers
  • Track and analysis the success and response to marketing activities along with reviewing and learning from competitors work
  • Understanding and passion for Lifestyle and sneaker culture is required
  • Firm understanding of Media Landscape – Traditional, Social, Mobile, Digital, Content
  • Demonstrated ability to manage programs on strategy, on-time, and on budget
  • Must have proven experience in driving innovation
  • Strong understanding of and experience in creative development, both print and video and delivery through digital and social media – collectively, ‘content&#8217
  • Deep understanding of the marketing cycle and consumer journey
  • Budget and project management skills essential
  • Must be able to communicate effectively at all levels of the organization. Strong written, oral communication skills
  • Agency and/or consumer brand experience preferred
  • Global mindset a must; international experience a plus
  • Experience within the footwear, apparel or athletics industry preferred
  • Bachelor's degree with 5-7 Years’related Experience
23

Brand Marketing Manager Resume Examples & Samples

  • Visionary and strategic - ability to think creatively and conceive of “big ideas”, and then translate concepts into strategies and plans
  • Content and social marketing subject matter expertise
  • Self-starter; work independently, resourceful and eager to take on new projects
  • Successful collaborator who can build relationships with clients, and local and global teams
  • Solid organizational, prioritization and project management skills
  • Extreme attention to detail
  • Excellent communication skills – both verbal and written
  • Flexibility and willingness to travel
24

Brand Marketing Manager Resume Examples & Samples

  • Clearly define and articulate the zulily brand and ensure it is consistently communicated across all touch points (website, PR, customer service, internally, …)
  • Create messaging frameworks to support the brand and major products and features
  • Continually refine our understanding of our target audience , and ensure we’re speaking to this audience like we know and understand them
  • Partner closely with teams including customer service, photo editing, and recruiting to ensure they have the tools and resources to effectively communicate the zulily brand
  • Educate and inspire employees about the zulily brand , values, and culture
  • Plan and execute all external zulily events to ensure we are building strong relationships in the communities where we do business
  • 5-7+ years of solid marketing experience, preferably in the consumer space
  • Experience building and developing brands and brand frameworks
  • Great collaboration skills with results oriented mindset
  • Comfortable working in fast-paced environment with high levels of ambiguity and fluid priorities
  • Branding agency experience and an MBA are both considered a plus, but not required for this position
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Senior Global Brand Marketing Manager Resume Examples & Samples

  • Bachelor's degree, with specialization in Marketing from an accredited college or university ­
  • Minimum of 8 years experience in marketing communications, marketing strategy and/or integrated marketing organizations
  • Demonstrated ability to write comprehensive clear briefs for agencies ­
  • Hugely positive attitude and collaborative mindset ­
  • Must be able to operate in a fast­-paced environment ­
  • Demonstrated skill in building relationships with peers, internally and externally ­
  • Demonstrated creative and project management skills ­
  • Demonstrated ability to utilize research and information to make data­-driven decisions ­
  • Experience managing and working with external agencies ­
  • Excellent verbal and written communication skills ­
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Brand Marketing Manager Resume Examples & Samples

  • Knowledge in all areas of marketing including the ability to develop and implement marketing programs
  • Knowledge of market trends and consumer preferences, Company products goals and objectives
  • Knowledge of package design, advertising and sales and their marketability, sales and expense budgets, inventory, profit and loss, local production and importing
  • Ability to innovate, develop and execute against all product initiatives. Must be a self-starter
27

Kashi Associate Brand Marketing Manager Resume Examples & Samples

  • Developing, coordinating and implementing a specific marketing plan, consistent with the approved strategy, combining proven media, promotion, and trade elements with new innovative avenues for achieving sales growth
  • Executing projects and activities while collaborating across all functions within our company
  • Identifying business opportunities through understanding consumer insights that are consistent with the strategic focus areas
  • Consulting with the Digital Media team to execute digital media such as paid search and online advertising
  • Assisting in new product development from concept through launch
  • Experience in new product development, brand marketing, advertising or nutrition
  • Strong Communication Skills, both written and verbal
  • Ability to perceive and present information both analytically and creatively
  • Office Suite proficiency
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Assistant Brand Marketing Manager Resume Examples & Samples

  • Four-year College/University degree
  • Fluent in English (verbal and written)
  • 2+ years of marketing and/or general management work experience
  • Up to 15% travel required
  • Has worked on a business with global or international exposure. Demonstrates some understanding of differences between countries and cultures
  • Support in translating marketing objectives into strategies and plans. Proven success in executing a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase
  • Contributed to recommending pricing strategies and guardrails, and managing price to extract maximum value
  • Participated in new product launches from concept stage through commercialization and in-market success. Has managed (or contributed) to a product portfolio
  • Demonstrated success/ability working in a matrix environment
  • Strong communication skills, written and oral
  • Proven ability to work on and lead a cross-functional team
29

Brand Marketing Manager Resume Examples & Samples

  • Work closely with the Brand Director to execute tactical marketing programs and plans for the brands of 2U’s partners
  • Develop, with the Brand Director’s input and oversight, creative briefs required for brand marketing programs and plans
  • Coordinate the workflow and oversee execution of marketing driven online and in-person events to include invitations, RSVPs, presentation material, schedule and pre-post surveys, while collaborating with the appropriate teams such as admissions and operations
  • Work closely with the creative, demand generation and advertising operations teams to produce creative assets like ad copy, email copy, banners, etc
  • Team with Marketing Directors to research and develop regular and timely infographic concepts and work with social media teams to agree to concepts at least 3 months out
  • Develop and keep a marketing calendar updated of all marketing tactics and programs across key marketing tactics such as social media, email, advertising, etc
  • Assist Marketing Directors to optimize email marketing and drip campaign strategy and execute tactics in coordination with the admissions, email and analytics teams. Ensure effective AB testing for subject lines, creative and content
  • Provide event support for marketing driven events including events scheduled by the Director of Campus Recruiting
  • Develop project plans and/or processes to drive efficiency and ensure projects are completed on time and on budget
  • Work on other projects as needed to support the Brand Marketing Team
  • Demonstrated understanding of email marketing best practices
  • Agency account management a plus
  • Ability to think out of the box and find creative, unorthodox solutions when needed
  • Must be able to prioritize and handle multiple assignments simultaneously
  • Must be able to take direction while also driving his/her projects without a lot of oversight
  • Enthusiasm and the ability to thrive in an environment of constant change
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Brand Marketing Manager Resume Examples & Samples

  • At least 3 years of experience in a related field agency, marketing/advertising within the hospitality/gaming industry
  • Experience managing a staff
  • Have interpersonal skills to deal effectively with all business contacts
  • High school diploma or equivalent
31

Senior Brand Marketing Manager Resume Examples & Samples

  • With support from Head of Brand Marketing, own the Brand Marketing calendar, which identifies the key brand moments across the year
  • Generate annual plans for each Tier One Brand Moment
  • Help create a truly global Brand Marketing function, which supports our Breakthrough, Developing and Emerging Markets
  • Work collaboratively with Global Trade Marketing, Content & Engagement, Brand Insight, Performance Marketing and Creative Teams
  • Challenge the value of all work produced to ensure it’s delivering against KPIs and regularly report results back to the business
  • Develop junior members of the marketing team
  • Mange a team of four with two direct reports
  • 6 – 8 years experience in a global marketing function
  • Highly analytical and naturally leverages customer data and insights to drive strategic recommendations
  • Proven track record delivering innovative and effective global brand marketing campaigns, which are rooted in consumer insight and utalise multi-channels including social
  • Experience working with global markets and managing multi market campaigns and working closely with teams in satellite offices
  • A credible, convincing communicator – someone who can collaborate with colleagues and translate campaign plans into palatable and tangible information
  • Thrives in a values driven business
  • Prior experience of working within and leading matrix teams across functional areas ideally within a global business
  • Happy to travel
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Brand Marketing Manager Resume Examples & Samples

  • With support from Senior Brand Marketing Manager, generate annual plans for each Tier One Brand Moment
  • Plan, create and execute innovative and engaging multi-channel marketing campaigns across owned, earned and paid media which provides a balance between nurturing a global brand and localising it for the audience
  • Ensure that all brand marketing speaks to our brand purpose and brand story and helps to build a more emotional relationship with our audience
  • Manage one direct report
  • 4-6 years experience in a global marketing function
  • Experience working with global markets and working closely with teams in satellite offices
  • Experience in briefing in-house teams and/or external agency partners
  • Understanding of how to optimize campaigns for mobile
  • Passionate about the 20 something consumer
  • Ability to respond nimbly in a fast paced environment
  • Ability to manage complex and multiple tasks with good prioritisation skills
  • Comfortable with ambiguity and embraces change
  • Curious with an enquiring mind
33

Brand Marketing Manager Resume Examples & Samples

  • Management of campaigns. To include brief creation, testing of creative, delivery of copy and research
  • Provide outstanding creative input to both campaign development and external teams working with the department
  • Challenge media and creative agencies to deliver best in class work and innovative solutions to campaigns
  • Outline brand priorities to internal stakeholders to ensure all owned, earned and paid media channels are aligned with brand creative and messaging
  • Work closely with Creative Agencies to ensure delivery of an idea that works effectively through the line (TTL)
  • Build strong relationships within the UK Brand teams and with other teams including Media, Sales, Customer Management, PR, Legal and Online
  • Ensure all campaigns are measured and results shared, building the learning into future campaigns
  • Ensure all activities are carried out cost effectively, efficiently and within budget
  • Represent Sky Ireland at key meetings in UK - travel will be involved
34

Brand Marketing Manager Resume Examples & Samples

  • Identifies and cultivates key relationships with influencers applicable
  • Negotiates with suppliers to obtain Marketing Development Funds (MDF) for assigned brand and manages MDF budgets to maximize ROI
  • Continually collaborates with internal peers, and/or suppliers to effectively define, develop and execute marketing strategies
  • Develops and/or implements marketing policies and objectives
  • Manages the introduction of new programs or features
  • Defines the internal and external communication strategy for areas of responsibility
  • Develops, implements and/or maintains all standardized marketing methodologies, tools and collateral of the assigned area ensuring consistent ?look and feel? for internal and external communications. Coordinates and manages applicable events
  • Contracts and works with outside vendors for development and delivery of marketing programs
  • May engage in contract negotiations
  • May manage fee-based marketing programs focused on targeted markets
  • May oversee the tracking of supplier rebates
  • Typically 6-9 years with bachelor's or equivalent or 4-7 years with master's
35

Brand Marketing Manager Resume Examples & Samples

  • Oversee all SKU selections
  • Oversee the development of all creative and media briefs
  • Oversee timetables for internal/external approvals
  • Lead interdisciplinary kickoff meetings and cross-functional status meetings
  • College Graduate
  • 5 to 7 + years marketing and or brand management experience with expertise in
36

Digital Brand Marketing Manager Resume Examples & Samples

  • Drive strategic linkage between corporate brand plans and digital initiatives and activities to ensure marketing plans and tactics deliver against the desired outcomes
  • Champion the voice of consumer(muse) and evangelize how to best make connections with the consumer to the extended marketing teams
  • Seamlessly integrates with HQ brand team and internal creative team to ensure the brand communicates with “one voice” in all digital connections
  • Work with HQ brand team to develop and curate digital marketing programs that increase brand awareness and drive sales
  • Evangelize digital best practices to HQ brand team and become their indispensable partner in executing world class digital initiatives
  • Communicate brand objectives and plans and provide direction on consumer segmentation strategies that best align with brand programs and tactics
  • Lead and direct the digital team and extended team members on a regular basis
  • A Bachelor's Degree from a four year college or university
  • At least 2 years of professional experience in the marketing field, or a relationship-mangement role, is required
  • Must have exceptional communication skills and the ability to maintain positive, professional relationships
  • Cross-functional experience in a matrix organization environment a plus!
37

Senior Brand Marketing Manager Resume Examples & Samples

  • Manages strategic planning and execution for digital advertising and social media as well as new product launches on Amazon.com
  • Leads internal and external teams to launch new products with appropriate PR, merchandising and marketing support, owning the entire process from soup to nuts - from writing the go-to-market and creative briefs through concept evaluation to delivery of the final execution
  • Establishes and maintains clear processes with internal stakeholders and cross-functional teams to ensure effective and timely development and execution of marketing programs within defined budget constraints
  • Leads digital, social media and other advertising efforts for Dash to ensure achievement of business' objectives and ROI, starting with customer research and an in-depth understanding of who the customer is and working backwards to align business objectives with customer needs
  • Collaborates to ensure alignment of the business' objectives with those of the broader Device organization
  • Tracks and measures marketing performance and evaluates overall program effectiveness, reporting results to leadership and making recommendations to continuously learn and improve
  • Analyze the results of launched initiatives and drive improvements demonstrating frugality through implementing scalable, efficient new processes to optimize makerting spend and team resources
  • Bachelor’s degree in Marketing, Business or a related field
  • Past experience with digital technologies, consumer products, media, and e-commerce (7+ years)
  • Both technically deep and business savvy enough to interface with all levels and disciplines within the organization, with strong written and presentation skills
  • Demonstrated ability to coordinate projects across functional teams, including product, merchandising, design, marketing, and operations Proven track record of taking ownership and driving results
  • Past experience driving B2C and/or B2B product or website launches
  • Proven analytical and quantitative skills in customer research, segmentation and targeting
  • Relationship management experience with external agencies, vendors or business partners
38

Senior Brand Marketing Manager Resume Examples & Samples

  • Work with the Director, Brand Marketing, to design and deliver a multi-platform comms program with the goals of acquiring, growing and retaining site users
  • Through quantitative analysis of business and brand metrics, identify and optimize opportunities to influence customer behavior and drive towards TripAdvisor’s goals. Analytics will be up to 35% of this role
  • Provide analytical support and insight for new brand and marketing initiatives; this requires identifying and understanding key issues, quantitatively analyzing these issues, and communicating insights and results
  • Collaborate with cross-functional partners to conceptualize and build brand and marketing initiatives including, establishing milestones, managing project development, implementing and measuring against goals
  • Own communication of brand and marketing status, key issues and launch plans to constituents across the TripAdvisor organization including senior management, engineering, product, design, sales, PR, editorial and customer support teams
  • Monitor the competitive landscape, identifying and leading relevant market, site and consumer needs
39

Senior Brand Marketing Manager Resume Examples & Samples

  • Understand relevant consumer trends that can give our brand story fresh relevance
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Embed our brand strategy in all marketing execution – guide campaign strategy based on the brand strategy
  • Develop and deploy brand measurement system
  • Evaluate voice of the customer and other sources of product and experience feedback to include in your plans
  • Brainstorm new and innovative growth strategies
  • Devise and represent integrated strategic thinking and action in a compelling manner
  • Collaborative, fact-driven, creative thinker with great human and business instincts. Proven working experience as brand manager
  • A critical thinker that can take a piece of research and see things that aren’t so obvious
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Superior communication and analytical skills, including strong ability to identify and solve ambiguous problems
  • Strong analytical and quantitative skills; ability to use customer research, hard data and metrics to back up assumptions and brand story
  • Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities
  • Passion for apps and games
40

Senior Brand Marketing Manager, Sky Mobile Resume Examples & Samples

  • The campaign lead and owner of our Brand campaigns, managing the successful delivery of campaigns in line with agreed objectives and brand metrics (e.g. launch a new communications product, drive awareness and ITP amongst key audiences)
  • Support in the creation of the Sky Mobile Brand and effectively cascade this across Sky
  • Become guardian of the brand ensuring it is effectively communicated across Sky communications
  • Responsible for briefing campaign creative to the wider Sky. Ensuring that all assets and messaging used are consistent with the overall campaign
  • Developing impactful and motivating messages to effectively communicate our proposition to different audiences
  • Working with creative agencies to develop and execute compelling campaign ideas
  • To manage the agency in delivery of campaign creative e.g. comfortable managing a TV shoot from concept to delivery
  • Working with insight teams to plan and execute research to test creative campaigns and propositions
  • Good creative eye
  • Strong media planning experience
  • Managing multiple high profile projects concurrently
  • Comfortable with regularly meeting the challenges of tight deadlines and juggling multiple projects
  • Experience of influencing key stakeholders within the business
41

Brand Marketing Manager Resume Examples & Samples

  • Developing and executing marketing strategies and plans based on how consumers and shoppers make decisions and serving on their needs to identify growth opportunities
  • Responsible for delivering financial goals for the brand, through strong interaction with full commercial team – Finance & Sales
  • Identifying, building and executing powerful ideas that build relevance and motivation for our brands to drive growth
  • Briefing and working directly with creative agencies and other core communication functions to develop consumer/shopper communication, based on insight and brand positioning
  • Bringing together all marketing aspects from strategic development through execution of an integrated marketing/promotion plan and delivering with excellence
  • Leading and working with cross-functional teams, including other marketers, insights, finance, sales professionals, supply chain and nutritional professionals
  • Developing people, providing positive and constructive feedback, and placing the right people in the right places to ensure the team is aligned for success
  • Extensive experience in marketing, product management or related experience
  • Demonstrated strength in marketing/commercial competencies with particular strength in brand development, innovation, commercial plan execution and project leadership
  • A thorough understanding of marketing and business functions with a CPG Company, strong financial expertise
  • Ability to work in conditions which include multiple and conflicting priorities, extended work schedules, and specific time constraints
  • Proficiency in Microsoft Office applications (Word, Excel and PowerPoint)
  • Demonstrated ability in written and oral communication, both Spanish and English
  • Relocation Assistance: No
  • Employee applications will only be received through Kellogg Careers Website
  • Please apply immediately as Positions could be closed after 10 days of posting
42

Brand Marketing Manager Resume Examples & Samples

  • Identify content opportunities within the University and work with faculty and internal stakeholders to execute initiatives
  • Provide insight and analysis to help define overall marketing strategy
  • Keep abreast on trends in high education, digital marketing and traditional media buying
  • Experience influencing and directing agency, vendors, and in-house teams in execution marketing strategy
  • Ability to define success metrics and communicate those to upper management
  • Be familiar and comfortable with reviewing analytics, experience with Google Analytics and Wordpress is a plus
  • Proactively survey competitive landscape and emerging channels
  • Manage projects from inception to execution and analysis, ensure flawless implementation and timeliness
  • Leverage brand management frameworks to identify areas of improvement and develop business cases to address challenges
  • Produce ad hoc reports as required
  • 2 years in a strategic marketing role
43

Junior Brand Marketing Manager The North Face Resume Examples & Samples

  • Coordinate the GTM seasonal project implementation, within the respective brand territory in collaboration with the Brand Manager. Assist and support in the development of comprehensive marketing strategy (from briefing to execution), manage the schedule for seasonal creative development and work with external agencies or internal creative teams to execute projects on time
  • Develop seasonal briefs, ensuring they line up with the overall regional strategy and objectives and following global guidelines
  • Coordinate product marketing stories within the respective territory working close with US Brand Manager as well as EMEA product/merchandising team. Ensure seasonal delivery of European needs on media, formats, and styles. Coordinate development of regional campaigns with the European creative agency and cross-functional marketing team
  • Drive elevated MC and UE influencers’ storytelling in close collaboration with PR, media and production partners. Supervise relevance of asset production with EU needs and development strategy
  • Plan, manage and monitor administrative orders for the brand marketing team, as well as manage reporting of seasonal campaigns in collaboration with the brand manager
  • Plan, manage and monitor budgets for respective territories
  • Academic: University Degree in marketing or communications, Bachelor or Master level
  • Experience: 2/3 years in a previous marketing role (better if brand management)
  • Understanding of The North Face brand, knowledge and passion for the lifestyle industry
  • Language skills: Fluent in English (both written and spoken). Notions of German, French, Spanish and Italian would be a plus
  • Analytical skills: Good knowledge of Microsoft Office suite. Adobe suite would be a plus
44

Associate Brand Marketing Manager Resume Examples & Samples

  • 4+ years marketing experience
  • 1-3 years of retail experience preferred
  • Ability to thrive in a cross-functional, team-based environment
45

Senior Brand Marketing Manager, China Resume Examples & Samples

  • Develop business and brand strategies and resulting plans that communicate a compelling value proposition for current and prospective users in collaboration with marketing leadership, regional business partners and Marketing Managers/Specialists
  • Develop and execute highly effective integrated brand marketing campaigns across the region, ensuring all marketing activities feel local and personal and enacting world-class creative excellence
  • Lead execution and amplification across advertising, content, social, experiential and media, among others, acting as single point of contact for HQ-based functions and in region for regional function leads and local operations teams
  • Manage creative and other agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plans
  • Work with HQ, Finance and Operations on resource forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; providing regular activity updates and reconciliations to HQ and APAC Operations
46

Brand Marketing Manager Resume Examples & Samples

  • Build profile as strong-performing partner to local markets, inspire and motivate local marketing efforts through adding value to planning including creativity and innovation
  • Identify and promote best practice and facilitate sharing of promotional assets amongst territories
  • Support the territories on an ongoing basis with ad-hoc requests
  • Understanding of marketing TV brands & programmes particularly within the Multichannel environment
  • A strong understanding of marketing and brand campaign development and activity for ATL and BTL
  • Prior global marketing experience in an entertainment company ideal, but not essential
  • Strategic writing and campaign management skills essential
  • Understanding and knowledge of branding
  • Exceptional knowledge of PowerPoint with strong presentations skills
  • An ability to communicate plans and influence others at a higher level
  • Strategic planning experience
  • Ability to work under pressure and to tight deadlines
  • Eye for detail, thorough approach and excellent research and written skills
  • Good communicator with strong interpersonal skills
  • A highly organised, motivated and experienced marketing professional
  • Must be able to multi-task, prioritise and work to tight deadlines
  • Ability to speak another language highly desirable but not essential
47

Brand Marketing Manager Resume Examples & Samples

  • Work cross-functionally with business, media, research, digital, events, and traffic teams to guide and support the development of marketing plans to support their business goals
  • Develop accurate projects priorities, schedules and execution of marketing campaigns
  • Responsible for liaising with Creative Agencies to ensure effective and timely execution
  • Responsible for liaising with internal business teams to develop effective marketing propositions for Amazon Devices
  • Working closely with Brand and Online team to support digital brand campaign
  • Prepare reports by collecting, analyzing, and summarizing data
  • Continually evaluate and improve marketing and collaboration processes
  • Responsible for instituting and leading campaign measurement practices
  • 2+ years’ experience in B2C as Assistant/Associate/Activation Brand Manager
  • Demonstrate strong understanding of consumer marketing and marketing principals
  • Demonstrate experience in marketing program execution on-ground, managing projects with multiple stakeholders and multi-tasking between various projects
  • Experience in FMCG Marketing would be a preferred
  • An Master’s degree in Business Administration, Marketing, Advertising or related field is preferred
48

Brand Marketing Manager Resume Examples & Samples

  • Work with the Senior Brand Marketing Manager to identify opportunities and deliver campaigns that reinforce subscriber value and drive growth using customer insights to identify priority content and messages to support these goals
  • Day to day management of on and off air campaigns. This includes proactively organising kick-off sessions, brief creation, management of creative process, managing agencies, delivery of copy and research
  • Work closely with Creative Agencies to ensure delivery of an idea that works effectively TTL. Work closely with creative team to ensure consistency across on air and online
  • Devise and implement marketing plans for our movie collections such as our Oscars collection to drive viewing with Sky Cinema customers
  • Provide outstanding creative leadership to both internal members of staff and external teams working with the department. Challenge media and creative agencies to deliver best in class work and innovative solutions to campaigns
  • Ensure all Campaigns are measured and results shared. Ensure that all best practice learnings are captured within case studies and incorporated in to relevant campaigns in the future
  • Channel brand owner – ensure all output from Sky Cinema is in line with the marketing guidelines and communicating the key message priorities. Be the go to person for all brand related queries in respect of these channels
  • Ensure all output from Sky and its partners regarding Sky Cinema is correct, in line with the marketing guidelines for the service and from the studios and communicating the key message priorities for that point in time
  • Build strong relationships with the Sky Cinema wider team including Social, Trading, PR, Planning, Legal, as well as cross Sky teams including, TV Products, Network Planning and Promotions
  • Maintain on-going relationships with all major film studios – managing a smooth approvals process for key campaigns and working with theatrical teams to maximise awareness of Sky Cinema collections around relevant theatrical releases
  • Work closely to build relationship with Now TV and Sky Store to maximise promotion of Sky Cinema across these areas of the business
  • Stay up to date on market trends and Competitor activity and how we can innovate in Sky Cinema ad bring fresh approaches into our marketing plans where possible
  • Degree educated (or equivalent) or compensating work experience
  • End-to-end brand campaign management experience
  • Experience of delivering TV, digital, out of home, radio and press
  • Understand what makes a great TV ad
  • Experience of developing brands
  • Keen interest in film and television
  • Understanding of media planning principles and working with media agencies
  • Working in a fast paced marketing role for a major brand
  • An eye for creative and flair for creative marketing that stands out with consumers
49

Ram Brand Marketing Manager Resume Examples & Samples

  • 3+ years of automotive experience in one or several of the following areas: Marketing, Sales, Strategy, and/or Finance
  • Must have demonstrated leadership skills in past assignment
  • Strong MS Word, Excel, and PowerPoint skills
  • The ability to develop/present strategic and tactical plans to Sr. Management and/or large groups of stakeholders
  • A creative mind and strong presentation skills are necessary
  • Bachelor of Science in Business and Marketing
  • MBA desirable and preferred
  • Previous experience with PIN / POLK data desirable
  • Previous experience with Vehicle Fleet Management
  • A firm understanding of MTAB for Vehicle Demographics and Purchase Reasons
  • A firm understanding of SAP
50

Ram Brand Marketing Manager Resume Examples & Samples

  • A minimum of 5 years of experience in sales within an automotive environment or a minimum of 5 years of marketing, product planning, product strategy, or financial experience within any environment
  • Very strong MS Office skills - PowerPoint, Excel and Word
  • Results-driven individual who is passionate about trucks
  • Ability to develop and present strategic and tactical plans to senior management and large groups of stakeholders, including dealers, business centers, and media
  • Team player with strong individual skills, ability to multi-task and prioritize
  • Highly organized, motivated and outgoing individual who wants to grow and develop
  • Strong leadership skills
  • Detailed knowledge of Ram trucks and competitive vehicles within the US market
51

Digital & Brand Marketing Manager Asean Resume Examples & Samples

  • Bachelor's degree in business management, economics, statistics, computer science, or other quantitative field. MBA or relative work experience preferred
  • 5-10 years of digital marketing experience in an agency or client environment
  • Experienced in running regional full funnel paid media campaigns and agency management
  • Good understanding of industry trends, competition, ad & marketing tech
  • Understand Cisco’s Brand Messaging and Portfolio of Offerings for different audiences
  • Lead nurturing processes through email, content, and social channels
  • Partner with Content Marketing and Social media teams to drive industry leading benchmarks
  • Analyze trends to draw data-driven insights and share best practices/recommendations on effective digital media tactics
  • Recommend testing methodologies and analyze performance for campaign optimization
  • Oversee tag management across ASEAN country sites
  • Brand: Strategy development and management, Acquisition Integration, Research and Performance Tracking across various channels in Digital, Social and Video
  • Drive continuous innovation and best practice implementation, regularly sharing your knowledge with the marketing team and top executives
52

Brand Marketing Manager Resume Examples & Samples

  • Source and manage input from all stakeholders on creative (legal and compliance, lines of business, marketing, channel owners, etc.)
  • Partner with media team to ensure that all brand content and creative is in place to support the media plan
  • Lead production of brand creative/content assets
  • Monitor and evaluate creative across internal and external agencies for brand compliance and best practices
  • Serve as an ambassador for brand campaigns: clearly articulate and present the strategy and creative to internal and external audiences
  • Apply segmentation data and analytics to help guide campaign creation and optimization
  • Contribute to the effectiveness of marketing campaigns and strategy by working with internal stakeholders to develop clear and compelling briefs
  • Track the effectiveness of the campaigns through metrics and reporting
  • Produce, maintain and distribute brand guidelines, holding internal education on how to leverage these tools
  • Review existing tools and materials to support the lines of business: personal banking, business banking and wealth management
  • Manage digital signage - schedule content calendars, new creative, publishing and testing
  • Manage agency and vendor partnerships – internal and external
  • Assist with development of agency training on brand standards and processes
  • BS in Communications/Marketing, MA/MS in Marketing would be preferable
  • 8-10+ years of experience in Marketing and Brand Management
  • Experience with customer segmentation and applying personas
  • Expertise with building brand strategy or executing brand
  • Skilled at reading and applying analytics to campaigns
  • Excellent verbal and written communication and visual skills
  • Experience with multimedia and new technology
  • Familiarity with marketing to an affluent audience
  • Comfortable with delivering presentations and reaching out to other departments
  • Knowledge of Excel and social media platforms including Facebook, Twitter and LinkedIn
  • Detail oriented and extremely organized
  • Highly resourceful and creative problem-solver
  • Innovative and exhibits self-initiation
53

Digital Brand Marketing Manager Resume Examples & Samples

  • BA/BS Bachelor’s Degree
  • A minimum of five (5) years of experience launching digital marketing campaigns on web and mobile platforms
  • Strong understanding of user experience and digital design best practices
  • Basic understanding of website architecture, SEO, and domain set up
  • Experience with eCommerce and/or working with eCommerce teams
  • Familiarity with web analytics, key digital metrics and reporting
  • Knowledge of best practices with digital creative (banners, rich media ads, video)
  • Passion around emerging technologies and how they will change consumer experiences
  • Travel, Hospitality or Loyalty program experience
54

Ram Brand Marketing Manager Resume Examples & Samples

  • A minimum of 5 years of experience in sales or, brand management within an automotive environment or a minimum of 5 years of sales, brand management, marketing, product planning, product strategy, or financial experience within any environment
  • Very strong MS Office skills - PowerPoint, Excel, Word
  • Results-driven individual who is passionate about pickup trucks
55

Associate Brand Marketing Manager Resume Examples & Samples

  • Help understand reader sentiment and comments, making them accessible to the broader team. Focus is on driving regular engaged readership. May coordinate special reader forums and respond to unique reader questions or suggestions, enhancing reader perceptions
  • Participates in evaluating and tracking the performance of communication efforts and identifies areas of potential growth and works closely with the Analytics and Insights teams. Uncover insights and suggest actions that will increase regular readership
  • Analyzes and reports on campaign performance against established benchmarks, summarizes key insights and recommends actions to improve performance
  • 3+ years of marketing experience
  • Share
56

Brand Marketing Manager Resume Examples & Samples

  • Work closely with Analytics and Audience Insights to determine the critical aspects of our content that drives success
  • Identify new growth opportunities via quantitative research, UX studies, and reviews of industry best practice
  • Understand upcoming news and product initiatives and develop a comprehensive content strategy to drive regular readership. Communicate that strategy internally so that strategy is implemented across the company
  • Take ownership and accountability over projects and outcomes and develop a system for measuring and reporting on success
  • Work with Insights, Product, Newsroom, and Brand Design to develop positioning of key journalistic programs
  • Rapidly run experiments to test hypotheses and market data-driven decisions about product direction
  • 5+ years of marketing experience
  • Demonstrated ability to work in creative and analytical environments
  • Ability to work cross-functionally and build deep relationships
57

Consumer Brand Marketing Manager Resume Examples & Samples

  • Closely partner with the Consumer Revenue teams to increase number of subscribers and overall revenue
  • Design the content strategy for our sales and acquisitions approach, working closely with Consumer Revenue partners
  • Ensure alignment of sales and acquisition efforts with newsroom and product onboarding efforts, creating a deeper customer experience related for our customer acquisition efforts, where possible
  • Manages long-and short-term customer development and retention plans to increase revenue
  • Analyzes customer data to understand keys to messaging to increase customer attraction and retention
  • Track and regularly communicate on these efforts at different levels in the hierarchy depending on the audience
  • 7+ years of marketing experience
  • Holistic marketing experience and experience in a subscription business preferred
  • Deep understanding of how to use digital marketing channels, techniques, and operating models (eg: org, processes, capabilities)
  • Broad understanding of current marketing & sales trends, their impact on business strategies, and their implications in creating and sustaining competitive advantage with a focus on digital marketing and customer experience
  • Demonstrated ability to work in both creative and analytical environments
  • Experience working in highly measured/performance environments. With flexibility and speed
  • Experience working in an agile working environment
58

Consumer Brand Marketing Manager Resume Examples & Samples

  • Supports the Executive Director of Consumer Brand Marketing with key functional responsibility for the customer experience as well as maximization of subscriber retention initiatives
  • Support the development of strategic marketing plans to drive subscription activations, upsells, renewals, and winback with a focus on the messaging that drives retention, positive sentiment, and advocacy
  • Evaluates customer and partner needs using research tools to identify market conditions and new technologies to support communications strategies and initiatives
  • Drive subscriber and channel retention through effective planning, commercialization and marketing program development and execution
  • Evaluate and reviews customer performance and makes recommendations on pathways to improvement
  • Drive the tone and messaging for loyalty programs to increase retention, driving strategy and testing various benefits and rewards
  • Analyzes customer data to understand key messages to customer attraction and retention
  • Works closely with the Analytics and Insights teams to ensure we are deeply understanding the messaging needs of our customers
  • Link newsroom and product efforts to our customer experience efforts and teams. Create a system for channeling upcoming journalistic efforts to be communicated to our internal groups and to our customers
  • Identifies opportunities in existing programs to include customer development programs
  • Develop communications across the full customer lifecycle, including creative development, targeting, segmentation, and performance analysis
  • Holistic marketing experience preferred
59

Senior Brand Marketing Manager Resume Examples & Samples

  • Take full ownership and accountability over projects and outcomes and develop a system for measuring and reporting on success
  • Engage our readers and the broader market so that the NYT is being talked about in the right ways and driving new audiences
  • Product, programming, and/or holistic marketing experience preferred
  • Strong analytical, research, problem solving skills and attention to detail – being inquisitive and curious
  • Prioritization, strategy, and consumer experience
  • Ability to lead cross-functionally and build deep relationships
  • Poise, maturity and interpersonal skills to deal professionally and collaborate with internal stakeholders
  • Influence skills are critical as this person needs to be a change agent across diverse groups without direct authority in some cases
60

Associate Consumer Brand Marketing Manager Resume Examples & Samples

  • Participates in developing regular communications with team members and coordinates their distribution
  • May coordinate special subscriber forums and respond to unique subscriber questions or suggestions, enhancing subscriber’s’ perceptions
  • Participates in evaluating and tracking the performance of communication efforts and identifies areas of potential growth and works closely with the Analytics and Insights teams
  • Communicates findings and trends from direct customer contact to the marketing team and participates in developing new programs for customer development
  • Interacts with all areas of marketing to validate content and ensure programs are effectively communicated to customers
  • Assists in implementing assigned aspects of marketing campaigns
  • Experience with agile working processes preferred
  • Data-driven mindset, leadership and problem-solving skills, using creativity and innovation
61

Brand Marketing Manager Resume Examples & Samples

  • Create and lead go-to-market plans for all product launches, including an integrated onsite marketing plan (promotions, sampling and strategic merchandising campaigns), partnering with Content Managers to develop a marketing content strategy as well as to coordinate and execute merchandising initiatives
  • Develop a roadmap for testing brand awareness initiatives that can scale both on- and off-site including sampling, social media, influencer marketing and display media campaigns. Manage any associated budget, tracking and optimization
  • Leverage customer insights where possible to improve our messaging and prioritize channel initiatives
  • 5+ years of experience in either online marketing or ecommerce
  • Demonstrated experience using data to measure performance, determine improvements, and create solutions, as well as experience with relevant tools (Excel and merchandising tools)
  • Excellent communication skills and proven results with key decision makers
  • Ability to quickly adapt to changing priorities and generate innovative solutions in an extremely fast-paced environment
  • High degree of proactive “hands-on” thinking and acting, with strong attention to details
  • Experience in paid digital media marketing (social media, display advertising, SEM)
  • Experience using tools for site merchandising, using appropriate reporting analytics to track performance
  • Experience in the food and beverage industry
62

Global Innovation Brand & Marketing Manager Resume Examples & Samples

  • Support the Global Innovation Leaders in developing a strategy for branding EY
  • Develop a global point of view and differentiated value proposition for programs such as Robotics and Blockchain that serves as the basis for all go-to-market campaigns, internal and external communications, and asset development
  • Deliver an integrated BMC plan that leverages multiple channels/programs from analyst and public relations, to social media and digital platforms, conference sponsorships, and asset development (thought leadership, videos, infographics, website pages)Measure effectiveness and ROI that is focused on the 3 R’s of reputation, relationships and revenue
  • Establish relationships to co-develop, leverage and amplify with Service Lines, Areas/Regions, Sectors and other contacts as applicable around programs in order to deliver a differentiated value proposition in the market
  • Manage BMC spend related to projects/programs
63

Brand Marketing Manager Resume Examples & Samples

  • Identify Regional association engagement opportunities for brand engagement and sponsorship in line with brand strategic professional plan and annual budget allotment
  • Lead and manage the resource needs for Regional and National exhibits for the brand including alignment with core selling resources, branding and messaging
  • Develop relationships with key associations to maximize partnership engagement, ensure Takeda optimal presence and identify future opportunities in line with mid-range plan for the brand
  • Ensure a high level of cross-functional coordination, strategic planning, budget adherence, customer service and creativity in managing and executing all aspects of meetings and conventions for the brand
  • Partner with Meeting and Conventions Manager to evaluate vendors, ensure effective use of resources and provide direction on the overall execution of convention plans
  • Leverage emerging technologies to ensure effective booth execution and impact with attendees
  • Collaborate across internal and external stakeholders to identify and leverage operational efficiencies and seek cost savings opportunities particularly in the areas of medical meetings and conventions
  • Manage the budget for all meeting, convention and association engagements through collaboration with brand team budget owner
  • Collaborate with Global Brand Team counterparts for international representation in key association meetings
  • Tradeshow and/or meeting planning experience
  • Experience with conflict resolution
64

Brand Marketing Manager Resume Examples & Samples

  • Drive creation of definitive Oculus brand guideline in conjunction with design
  • Measure the awareness and health of our brand across customer segments
  • Own development of positioning and messaging for Oculus brand
  • Drive production of core brand assets including copy, photography and videos
  • Collaborate with design, product and marketing on Oculus brand campaigns
  • Work with Oculus communications to ensure consistency in our brand messages
  • Work with Oculus partner marketing and Oculus partners to ensure proper usage of Oculus brand across the ecosystem
  • 5+ years of experience in brand or product marketing
  • A track record of marketing program execution
  • Writing skills and demonstrated ability to create high quality content
  • BA or BS required
65

Senior Brand Marketing Manager Resume Examples & Samples

  • Develops core brand message architecture and positioning statement aligned to franchise's strategic priorities
  • Partners with Analytics to distill insight, validate business opportunities, optimize marketing mix, and monitor ROI of individual tactics
  • Identifies critical design elements for initiatives/ promotions designed to inspire desired HCP behavior change
  • Makes strategic choices when prioritizing & commissioning tactics from hub; collaborates with Multi-Channel Marketing Partners to utilize best practice
  • Develops creative briefs/brand book; designs core IVA and assures brand and MCM execution of messaging & strategy
  • Develops creative briefs for agency involvement, before shifting execution responsibilities to the Hub
  • Manages KOL relationships and ad boards
  • Leverages brand insight to inform segmentation, channel mix preferences, and targeting of HCPs
  • Bachelors Degree At least 6 years experience with increasing responsibilities in sales, marketing or related function
  • Deep understanding of the brand/franchise, the pharmaceutical industry, and how to effectively engage HCPs
  • Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies, ability to clearly and succinctly communicate (verbally/written) at the executive level
  • Capable of leveraging data and analytics to distill insights and drive data-based decision making
66

Ilmxlab Brand Marketing Manager Resume Examples & Samples

  • Develop and execute on the holistic, goal-focused strategy to establish and grow the strength of the ILMxLAB brand both externally and within The Walt Disney Company
  • Work closely with ILMxLAB leadership team to ensure shared vision, goals and priorities, are reflected in developing and communicating key messages
  • Support expansion of global ILMxLAB efforts including but not limited to communicating goals, priorities, and strategies to leadership of other studios, as relevant
  • Establish and maintain relationships with leadership at Skywalker Sound and ILM’s global studios to identify opportunities and ensure ILMxLAB is presented in a consistent manner
  • Create and implement strategic communication plans for all ILMxLAB releases and activities in collaboration with ILMxLAB senior leadership
  • Develop and execute on ILMxLAB’s publishing and release strategy
  • Develop Marketing and PR materials to support ILMxLAB’s communication strategy, keeping materials current and consistent with the brand (i.e. highly visual, invites interaction, and is cutting edge)
  • Develop and maintain an active presence on key social media channels
  • In collaboration with Lucasfilm & ILM PR, pitch and place coverage with key trade and consumer press; drive drafting, timing, and approval of press releases
  • Maintain extensive knowledge of current Immersive Entertainment market conditions and competition in order to inform Brand Proposition positioning and communication strategy
  • Lead execution of marketing events where ILMxLAB has a presence
  • Ensure participants have clear understanding of goals, messages, etc
  • Develop and manage event budgets
  • Collaborate with ILMxLAB Production, where content is being created and/or refined
  • Drive ILMxLAB relationship with Disney Studio Marketing and proactively anticipate / support pitches of projects tied to films
  • Partner with ILMxLAB Production to ensure Disney Studio Marketing objectives are met from inception through project release
  • Manage development and implementation of ILMxLAB’s website expansion and ensure it remains ‘fresh’ and exciting
  • Report out on activities; success in supporting overall goals; upcoming focus; and longer term strategies
  • Manage and arrange speaking engagements for ILMxLAB personnel and help prepare supporting talking points and presentation materials
  • Establish and maintain relationships with key industry organizations to identify high profile opportunities in service of ILMxLAB’s goals
  • Host visits of key partners, collaborators, influencers, etc. as needed
  • Cultivate and engage up-and-coming talent in order to expand the ‘voice’ and diversity of ILMxLAB
  • Collaborate with recruiting to ensure alignment of messaging and help support the ongoing effort to attract and retain top talent
  • Must be able to manage multiple partners and projects at once to ensure overall ILMxLAB priorities are met
  • Identify potential award competitions and organize submissions
67

Associate Brand Marketing Manager Resume Examples & Samples

  • Minimum of 3 years of progressive experience in consumer packaged goods marketing, preferably in a strategic execution role
  • Bachelors Degree in Marketing, Advertising or related field
  • Compelling communication and ability to collaborate and influence cross-functionally
  • Ability to make informed decisions quickly to keep performance on track
  • Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters
  • Intermediate to advanced proficiency with Microsoft Office applications
  • Well developed, verbal, written and presentation skills
68

Brand Marketing Manager Resume Examples & Samples

  • Manage SPECIAL.T Brand transversally to generate strong brand building results that will deliver long term business value
  • Sharp the brand equity and guidelines (brand book, econtent playbook, MAM) to strengthen SPECIAL.T brand building impact in all selling markets
  • Be responsible for the development of engaging and performing communications campaigns across traditional media and SPECIAL.T owned assets (TV, PR, Brand website & CRM e-mailings/mailings)
  • University graduate or equivalent
  • 10 years of relevant experience in Marketing
  • Experience brand building
  • Previous exposure to advertising, media and PR
  • Proven competence in Project Management
  • At ease with all relevant brand and category insights in order to address brand building objectives
  • Fluent in English, other major European language would be an advantage
69

Brand Marketing Manager Resume Examples & Samples

  • Implement and manage the execution plans associated with the assigned technology and market/application brand strategy
  • Act as primary point of contact for Corporate Marketing organization and regional marketing locations
  • Act as lead for brand marketing plan to include advertising, promotions, collateral generation, SEO/SEM, website presence, social media, etc
  • Track metrics for marketing program effectiveness
  • Provide market analysis for assigned brands
  • Coordinate market research to inform business units of new market and technology opportunities
  • Create and manage marketing collateral to foster brand identity and messaging
  • Bachelor’s degree in Business, Marketing preferred, and/or equivalent experience
  • 5+ years planning and implementing marketing business plans and programs
  • Prefer Marketing experience in Technology, CPG, or B2B
  • Understand inner workings of marketing infrastructure and what marketing vehicles best apply for assigned brand strategy
  • Strong collaboration skills to work cross-functionally and leverage best practices
  • Strong communication (written & verbal) and influencing skills
  • Ability to work autonomously and plan work aligned to overall marketing strategy
  • Strong organizational and time management skills; ability to prioritize work based on strategic plan
  • Project Management skills
70

Principal Brand Marketing Manager Resume Examples & Samples

  • 7+ years of creative project management experience at a leading agency, publisher or Fortune 100 brand, successfully implementing and executing on 360-degree marketing strategies
  • Passion for brand building and creating unique consumer connections
  • Proven success identifying, defining, and establishing KPIs that align with business objectives and drive growth across marketing activation channels
  • Track record of effectively motivating and collaborating with cross-functional teams to deliver innovative, disruptive, and breakthrough campaigns while successfully managing and delivering projects from ideation to execution
  • Exposure to high-touch and design-driven brands as well as high growth enterprises that play at the intersection of marketing and technology
  • Organized self-starter proficiency to multi-task and find solutions in fast-moving organizations and complex, competitive industries
  • Demonstrable success and results driven by the candidate
  • Bachelor's degree in Marketing, Communications, Business or related field; MBA a plus
71

Senior Brand Marketing Manager Resume Examples & Samples

  • Drive the continued growth of one of the company’s largest and most multi-faceted franchise brands
  • Develop an expertise on the consumer and the Disney Girls Portfolio category to identify and execute against new white-space opportunities for the franchise
  • Develop US market strategic business plans to achieve brand financial goals
  • Create, execute and manage a fully integrated marketing plan, including consumer communications strategy, comprehensive media plan and consumer promotions
  • Develop brand financial strategy including pricing, ship plan and budget management across all categories
  • Own the development, analysis and communication of item-level forecasts, and partner with operations and logistics teams to manage inventory build
  • Analyze and track POS performance and utilize data to drive decision making
  • Provide timely and consistent communication of brand activity and key information
  • Partner with US Sales Organization to drive business at retail, including leading sales meeting presentations to customers and developing retailer-specific programs and activations
  • Drive growth and relevancy in partnership with GBT and our Licensor partners
  • Minimum of 8 years of progressive brand/ strategy experience in forward thinking consumer organization
  • Bachelors Degree in Marketing, Advertising or related field. MBA strongly preferred
  • Functional experience and/or knowledge will include
72

Brand Marketing Manager Resume Examples & Samples

  • Manages the day-to-day internal operations of the Brand (project management, budgeting, billing, scheduling, coordinating & running meetings, reporting, etc.)
  • Coordinates the day-to-day activities of external agencies and strategic partners
  • Serves as the primary liaison between Brand and Integrated Marketing Strategy teams
  • Ensures that the brand is accurately and consistently represented across all touch points – both internal and external
  • Bachelor’s degree in Advertising or Marketing. MBA a plus
  • Experience in a direct marketing, business-to-business environment is preferred
  • People and/or project leadership experience is necessary
  • 5-10 years brand management or advertising experience – either on Client or Agency side, experience in both a plus
  • People leadership experience including strong collaboration and communication across business units
  • Expertise in all marketing communication vehicles, channels and impacts
  • Extensive knowledge of B2B marketing principles and content distribution techniques
  • Excellent communication skills, including presentations—must be able to articulate point of view clearly and effectively
  • Proven strategy formulation and ability to translate into actions and outcomes
  • Must be proficient in understanding customer buyer behaviors, tendencies, as well as all areas of Marketing channels and messaging
73

Brand Marketing Manager Resume Examples & Samples

  • Develop and oversee the execution of the overall marketing strategy for multiple partner programs. Includes communicating strategy widely to key marketing stakeholders, ensuring benchmarks and goals are being met, and proactively reporting results to Brand Marketing Directors and VPs
  • Oversee all funnel conversion activities, paid and organic. Work closely with direct reports to uncover opportunities and introduce new initiatives in support of conversion
  • Effectively build and manage relationships with marketing contacts, as well as other key stakeholders, at our partner universities to ensure marketing strategy is communicated and secure necessary asset approvals
  • Directly manage Brand Marketing Coordinators with responsibility to drive their performance to hit established goals and support their professional development
  • Work directly with Program Operations and GMs on all school-facing priorities to drive program growth. Includes developing annual business plans, providing internal updates, and supporting reporting needs
  • Demonstrated experience in driving strategy
  • Strong background in project management
  • Must be highly organized and have great attention to detail
  • Expert knowledge of Microsoft Office
  • Experience with Salesforce, Google Analytics and Tableau is a plus
  • Solid verbal, written, and interpersonal communication skills and the ability to work on cross-functional teams
  • Ability to maintain a fun, casual, professional and productive team atmosphere
  • Ability to work with a diverse team in a fast-paced environment
  • Enthusiasm and the ability to thrive in an atmosphere of constant change
  • Travel: Minimal, as business need requires
74

Brand Marketing Manager Resume Examples & Samples

  • Bachelor’s degree in Advertising, Communications or Marketing
  • Interpersonal skills to deal effectively with all business contacts
  • Effective collaborator; this role works with myriad functions and s/he has to have the capacity to influence teammates, and build consensus, to get results
75

Brand Marketing Manager Resume Examples & Samples

  • Independently completes consumer and competitive research projects; Provides recommendations in order to support brand development
  • Collaborate with global subsidiaries to address global needs and market feedback; support global information needs
  • Analyze brand positioning, creative and marcom execution and drive improvements across the globe
  • Understand relevant trends that can give our brand story fresh relevance
  • Developing a data-driven strategy for strengthening the BroadSoft corporate brand and the Powered by BroadSoft brand
  • Managing an external agency to implement a strategy that will strengthen the BroadSoft corporate brand and the Powered by BroadSoft brand
  • Communicating brand standards across the organization as appropriate
  • Working directly with internal teams including Product and Sales to inform teams of overall brand messaging strategy and adjustments to messaging
  • Working directly with designers to develop brand assets to be used both internally and externally. Brand assets include templates, icons, photography, and logos (in multiple file types and sizes)
  • Coordinating the creation of content and messaging for all events, including BroadSoft's internal user conference, Connections. Candidate will be responsible for the successful delivery of C-suite presentations' content and design
  • Managing the distribution of post-Connections content to attendees and employees
  • Assisting with the creation of event signage and layout to assure all the general look and feel of the event meets brand standards
  • Global mindset and can bring together the best of BroadSoft globally to drive business advantage and create opportunities. You think of our brands as globally relevant and managed with a global mindset. You adapt approach and behaviors based on cultural nuances and business practices in other countries
  • Communication skills to promote a free flow of information and communication throughout the organization. You convey confidence, ease and enthusiasm when communicating with a variety of audiences. Your communication style creates a feeling of energy, excitement and personal investment amongst team members and people outside of the organization
  • Excellent interpersonal skills with the ability to build relationships and work effectively with people at all levels
  • Strong organizational and time management skills
76

Brand Marketing Manager Resume Examples & Samples

  • Develop and facilitate marketing programs with in-store and corporate teams to meet goals and objectives
  • Work closely with production and visual team for in-store and graphic presentations – both internal and vendor-based
  • Own and drive integration of programs across all channel when relevant
  • Support and drive social media calendar
  • .com alignment & email calendars
  • VIP/Loyalty/PR/integrated advertising
  • Develop and manage local opportunities / mall marketing and influencer programs with the support of integrated marketing/OPS
  • Assist Brand Marketing with vendor programs and presentations
  • Develop and drive marketing programs reflective of brand strategy
  • Day-to-day business maintenance
  • Assist with management of Sales Promotional Calendar
  • Maintain reporting on special projects
  • Maintain files on vendor spending and provide analysis as needed
  • Oversee in-store audio/video delivery
  • Other requirements listed below
  • Ability to convey creative ideas in a professional, clear and concise way to peers and upper management
  • Strong project manager
  • Team Player & Team Leader
  • 6+ years of professional experience in marketing
  • Passionate and positive about good work and exciting opportunities
  • Strong abilities in Powerpoint, excel, word
  • Ability to prioritize and work in a multitude of ongoing projects at the same time while meeting tight deadlines
  • Takes initiative, highly organized and efficient
77

Brand Marketing Manager Resume Examples & Samples

  • Owner of a Brand/group of Brands, recommends/decides on up to 80% of key topics. Comprehensive brand management aiming at increasing sales volumes, revenue, profitability, market share
  • Annual Brand/s marketing strategy development (including full marketing mix) in accordance with overall company strategy and targets
  • Designing and execution of initiatives implementing the strategy, including advertising (development or adaptation) and promotion
  • Briefing and coordination of media and creative agencies
  • Coordinating cross-functional cooperation, collaborating with HQ and other Business Units (different geographies)
  • Consumer insights generation and turning them into winning creative executions
  • Managing brand P&L and control over marketing budget of the brand, being responsible for its efficient utilization
  • New products launch as the part of brand marketing plan
  • Development of direct reports
  • Have 5+ years of experience in line brand marketing (international FMCG is a plus)
  • Be able to create vision, develop the strategy and enroll others around it
  • Have track record of successfully implemented projects
  • Understand BY consumer and be capable to generate insights
  • Possess strong presentation and communication skills
  • Speak English fluently
  • Be able to deal with ambiguity and manage multiple tasks at the same time
  • Have Financial acumen
  • Possess Media Planning skills
  • Be action focused and result oriented
78

Global Brand Marketing Manager Resume Examples & Samples

  • Set brand strategy at the global level to drive equity
  • Set competitive strategy at the global level
  • Develop creative content for IMCs
  • Partner with Marketing Commercialization to drive equity within cluster
  • Launch NPD projects
  • Own packaging/label design
  • Enrich our understanding of consumer/shopper motivations, beliefs and behaviors in order to build develop marketing plans that build brand and commercial equity
  • Provide leadership to Associate Managers
  • Global experience/exposure
  • Leadership of cross-functional team
  • Passion for innovation
  • High sense of urgency
  • Demonstrated team leadership and development
  • Successful partnerships with agencies and ability to leverage IMC assets into execution
79

Brand Marketing Manager CE Resume Examples & Samples

  • A keen music lover
  • Energetic, passionate and extravert personality
  • Experienced brand marketer with a sound knowledge of local culture, music and digital media landscape
  • Previous experience working in a fast paced high-growth environment
  • 4+ years of experience working with likeminded brand(s) and teams in an international consumer marketing environment, ideally in music, technology or consumer lifestyle marketing
  • Strong strategic and organizational skills; ability to manage multiple projects and initiatives in a fast paced environment and deliver on deadline and on budget
  • Proven track record in cultural brand building (incl. brand activation), creative execution, brand communication planning and execution with a focus on digital and social techniques at scale
  • Combines strategic clarity paired with innovation, fresh perspective and exceptional executional strength
  • Inspiring, hands-on collaborator with great attention to detail
80

Brand Marketing Manager Resume Examples & Samples

  • Work hand-in-hand with licensed partners to manage 360 publishing campaigns spanning
  • 5+ years in marketing and/or brand management with proven success at developing and executing product launches and retention programs
  • 3+ years in games industry desired; console and entertainment experience is a plus
  • Should be a team player, have excellent interpersonal skills and be able to develop strong relationships with internal and external parties
  • Proactive, self-starter with ability to work independently. Strong ability to set priorities, solve problems, and maintain composure and tact under pressure
81

Brand Marketing Manager Resume Examples & Samples

  • Brand leadership of all GCG marketing activities
  • Along with the Senior Marketing Manager lead the development and execution of a strategic cross franchise campaign and media plan that delivers a unified and consistent brand voice throughout all marketing campaigns
  • Manage and develop relationships with creative, media and technology agencies and vendors to foster innovation, and to optimise the performance of all digital channels, such as paid and organic search, social, display, digital TV and content marketing
  • Ideate and drive initiatives to maximise campaign effectiveness for Central marketing and the broader marketing campaigns throughout the Consumer Bank
  • Act as the central marketing consultant and brand advocate for the Consumer Bank by working closely and collaboratively with the marketing teams throughout their campaigns in order to provide marketing expertise and insights to assist them in delivering a successful campaign that meet the business objectives
  • Responsible for driving remarkable campaigns and creative by collaboratively reviewing and approving all Consumer Bank briefs and creative including above the line, below the line, digital and internal communications for
  • Bachelors degree in Marketing or related field
  • Minimum 3 years experience in a Marketing Communications, Brand or Advertising role / or project management experience
  • Knowledge and experience in digital marketing and optimisation of digital marketing channels
  • Strong communication and writing skills
  • Strong stakeholder management skills
  • Demonstrated knowledge, experience and passion for digital and traditional marketing
82

Product Brand Marketing Manager Resume Examples & Samples

  • Identify cosmetics, skincare, and consumer behavior trends globally
  • Help define and build the brand DNA
  • Generate ideas and concepts for products
  • Develop creative 360 marketing campaigns for product launches
  • Create marketing creative and copy including packaging, merchandising, retailers, presentations, events and other promotional opportunities
  • Collaborate with cross-functional teams to assure that brand plans are aligned with the needs of our consumers and retailers and are consistent with brand’s overall mission and strategic goals
  • Define actionable consumer insights- key understanding of what she wants now and in the future
  • Initiate new product strategies, including the positioning, formulation, packaging, advertising, merchandising, and pricing
  • Conduct extensive market research and competitive analysis
  • 5+ years of marketing experience, brand or product management preferred
  • Undergraduate business degree or MBA is a plus
  • MUST have specific experience with beauty/cosmetics/skincare industry
  • Strategic skills : Critical thinking, strong planning and execution, knowledge of market trends and consumer preferences, ability to derive insights from data, highly resourceful with excellent problem solving skills, informed decision making, cultural awareness, business intelligence, inspiration, empowerment, impact, collaboration. Excellent writing skills are a must
  • Creativity and Innovation : Ability to generate ideas and act on them, consistent contribution, ability to create a vision, strong problem solving skills, strong intuition, ability to understand and develop positioning, affinity for social media and digital trends
  • Business : Proven track record of meeting and exceeding goals and managing work effectively. Business development, effective work-flow structuring, product knowledge, multi-tasking, strong analytical skills, excellent written and oral communications, highly organized, very thorough, detail-oriented, strong time management and ability to prioritize effectively
  • Leadership and Personal : High level of ownership, accountability and initiative. Must be a self-starter and be able to work independently and as part of a team in a fast-paced, flexible environment. Excellent presentation skills, ability to personally organize and set priorities and to drive other people, strong project management and an entrepreneurial spirit. Love of the beauty industry
  • Bachelor's
83

Brand Marketing Manager Resume Examples & Samples

  • 5+ years of automotive experience in sales, marketing, product strategy or finance
  • Expert at PowerPoint and Excel
  • Demonstrate strong analytical and strategic thinking skills
  • Excellent time management and quantitative/analytical skills required
  • Ability to develop and deliver strategic/tactical plans through executive level presentations to senior management and large groups of stakeholders; including dealers, business centers and media
  • Strong public speaking and communication skills
  • Team player with strong individual and leadership skills and ability to multitask/prioritize
  • Motivated and outgoing individual who wants to develop within FCA
  • Detailed knowledge of FCA brands, competitive OEMs and US Market
  • Experience with managing/executing OEM new vehicle incentive strategies
  • Strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
  • Demonstrate positive attitude, with challenges viewed as opportunities
84

Brand Marketing Manager Resume Examples & Samples

  • As channel marketing manager you will be responsible for developing, driving and implementing channel
  • Bachelor’s degree (Preference in Marketing)
  • A minimum of 2 years in a Marketing environment
  • Past experience managing marketing budgets ideally within a channel marketing setting
  • The ability to manage vendors
85

Associate Global Brand Marketing Manager Resume Examples & Samples

  • Joint Global Licensor Business Planning
  • Licensor global management
  • Support regional & local marketing plans creation and execution
  • Help with Regional Line Selection
  • Coordinate promotional retail strategy and plans across regions
  • Collaborate with GBT product marketing to incorporate localized market needs and feedback relating to product and marketing assets through consistent two-way communication that ensures effective flow of information
  • Analyze NPD, POS, Shipping and Demand data
  • Assist in licensor forecasting, tracking, and performance roll-ups
  • Build relationships across Mattel to support marketing execution and flow of information
  • 4 years’ experience in commercial marketing, brand strategy, commercial finance and/or management consulting experience (or 2 years, with MBA degree)
  • BA or BS in Marketing, Finance, Business, Economics or related field, MBA highly preferred
  • Strong communication and business partnering skills
  • Understanding of omni channels
  • Strategic thinking acumen
  • Polished presentation skills
  • Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent
86

Brand Marketing Manager Resume Examples & Samples

  • Bachelor’s Degree in Business or Marketing
  • 5-7 years of experience in Marketing
  • 2-3 years of experience in media planning
  • Previous experience in a related industry
  • Knowledge of and/or familiarity with outdoor power equipment product lines
  • Solid knowledge and application of Marketing principles and best practices
  • Sound business judgment and a demonstrated ability to think strategically and execute objectives
  • Solid knowledge and application of marketing principles and key metrics that drive improvement
  • Strong interpersonal and cross functional business skills, including a demonstrated ability to effectively collaborate with key team leaders in sales, product management, and marketing on key account presentations
  • Excellent presentation, verbal, and written communication skills
  • Strong initiative and the ability to be self-directed in completing tasks
  • Strong problem-solving and analytical skills, including a demonstrated ability to synthesize, interpret, and communicate information and data
  • Highly organized with a demonstrated ability to simultaneously manage and follow through on multiple projects and priorities to meet critical deadlines in a fast-paced environment
  • Demonstrated ability to be flexible and adaptive to internal processes and change, delays or unexpected events
  • Advanced proficiency with MS Office software (Word, Excel, Powerpoint) and email applications.Skilled in understanding of web maintenance and publishing, web analytics, SEO, CRM packages, and email marketing tools
  • Results-oriented and the ability to work effectively under pressure and with a sense of urgency to meet deadlines, including working after normal business hours and weekends to accomplish objectives
  • Ability to travel up to 20% to domestic and/or international sites as required
  • Working knowledge of graphics packages: Adobe Creative Suite (Photoshop, Illustrator, Acrobat), Page Maker, Publisher
87

Brand Marketing Manager Resume Examples & Samples

  • Develop U.S. strategic business plans to achieve brand financial goals
  • Responsible for driving brand revenue and profitability against financial targets
  • Create, execute and manage a fully integrated brand plan, including consumer communications strategy, comprehensive media plan and retail strategy
  • Develop brand financial strategy, including pricing and shipment plans; manage marketing budget across all categories
  • Own the development, analysis and communication of item-level forecasts, and partner with operations and logistics teams to manage inventory build plan
  • Analyze and track POS performance at an item-level to drive decision making, while keeping informed of competitive activity in the category
  • Provide timely, consistent and accurate communication of brand activity and key information to internal and external partners
  • Provide strategic input and direction to Global Brand Team on product line, financials and marketing toolkit assets
  • Partner with U.S. Sales Organization to drive brands at retail, including leading sales meeting presentations to customers and developing retailer-specific programs and activations
  • Plan and direct implementation of all retail account-specific POP executions
  • Partner with Licensors, communicating the brand’s performance in the toy category and working together to develop holistic brand plans that leverage the entertainment
  • Minimum of 5 years of progressive brand/ strategy experience in forward thinking consumer focused organization
88

Senior Brand Marketing Manager Resume Examples & Samples

  • Build the strategy and marketing plans to support and drive the Equinox Sports Clubs business
  • Bring fresh ideas to the table that drive brand awareness and reinforce Equinox leadership position
  • Build, negotiate and activate partnerships with leading industry brands to further enhance the Equinox Sports Club business
  • Provide analysis of marketing performance & brand specific learnings
  • Oversee and manage team budget process
  • Leverage knowledge of all mediums and emerging media platforms in conjunction with a vast marketing proficiency to deliver against both the short-term and long-term objectives of the business
  • Work closely with Equinox Sports Clubs events teams to support and drive effective marketing
  • Manage relationship, marketing needs and event support for Equinox lead philanthropic partner
  • Lead innovation projects from planning through to execution and analytics
  • Manage and grow direct report(s)
  • 6-8 years of brand building experience, preferably in consumer products and developing premium brands
  • Can influence and negotiate across an organization
  • Worked in hospitality and understand high touch service culture
  • Leading large cross-functional teams through informal reporting relationships
  • Must demonstrate strong interpersonal skills for interaction with internal/external senior leaders
  • Courageous leader, can work through adversity, self-starter
  • Whole brain disruptive thinker, equally skilled and passionate about analytics and creativity
  • Servant leader, focused on meeting regional and market needs
  • BA required, MBA preferred
89

Brand Marketing Manager Resume Examples & Samples

  • Create a consistent EYELEVEL brand identity across all touch points
  • Develop a marketing strategy that clearly communicates our culture, vision, and value proposition
  • Achieve global brand recognition for EYELEVEL as the leading innovator in our industry, helping our clients connect their brands with consumers
  • Provide direct tactical support to the Brand Marketing Director
  • Plan, coordinate, and execute marketing projects, on-time and on-budget
90

Brand Marketing Manager Resume Examples & Samples

  • Liaising and networking with a range of stakeholders including dealerships, marketing colleagues, suppliers and manufacturers
  • Develop a thorough understanding of the manufacturer brands to maximise their potential within the Lookers portfolio
  • Develop a detailed plan for franchise brands including commercial targets & budget investment and post campaign analysis
  • Act as highly informed internal customer for marketing services, including advert development, media buying, website management, social media, PR and market research (develop customer insight and understand competition)
  • Build good networks with all internal marketing resources: design team, data team, digital team, CRM manager, event & PR manager to design and deliver consistent and cohesive content across all channels
  • Act as source for Group of information on franchise including best practice and adherence to Corporate Identity
  • Manage the production of all relevant marketing materials, including DM, newsletters, EDM and POS
  • Closely liaise with data team to maintain and update the customer database as a marketing asset
  • Support the Franchise Director in presenting to sales teams, senior management and manufacturers
  • Responsible for managing the marketing budget and reporting on relevant measures to analyse ROI and ROO
  • Influencing and negotiation, ability to build effective professional relationships
  • Campaign building and multi-channel marketing with creative brand communications and campaigns
  • Budgeting and financial management, experience of Contract negotiation and supplier relationships
  • Able to demonstrate the ability to effectively manage a team and drive performance
  • Effective communication skills, including written reports & presentations
  • Planned, organised, adaptable and responsive
91

Senior Brand Marketing Manager Resume Examples & Samples

  • Direct, manage and execute the content strategy for the TripAdvisor consumer blog, which includes the editorial strategy and calendar, content optimization and cross-channel promotion
  • Create, edit, manage and post content to the blog
  • Collaborate with cross-functional teams including Social Media, PR and Brand Marketing to develop strategic content programs that align with key brand initiatives
  • Manage freelance writers and internal Creative team on production of new content
  • Track, analyze and optimize the performance of content to help increase traffic to the blog
  • Lead the development of videos for social channels, including managing overall strategy, developing creative briefs, overseeing production process and evaluating performance
  • Manage external video production teams and freelance editors on all videos from ideation to execution
  • Work closely with Social Media team to distribute content and video across relevant TripAdvisor channels and monitor performance
  • Generate new ideas for content, blog posts, video scripts, etc
  • Identify and manage content partnerships
92

Brand & Marketing Manager Christmas Resume Examples & Samples

  • Working collaboratively with our agencies, M &S in-house content team, product business units, and all marketing channel experts, manage the strategy and delivery of the end-to-end customer journey for Christmas, including
  • Packaging and in-store POS
  • Online customer journey, mobile and digital experience
  • Digital marketing, social media and activation
  • ATL creative advertising
  • CRM and direct comms
  • Service and customer experience proposition
  • Christmas gift shop proposition
  • Deliver compelling customer journeys across all touchpoints on time and in full, coordinating with digital, visual merchandising and the content & media centres of excellence
  • Lead on developing the integrated critical path and workplan for the campaign, including all production plans
  • Manage the 18-month marketing planning process for the Christmas season, liaising with all relevant parts of the business, and deliver the cross functional seasonal PIR
  • Support the management of budgets and work with the content and media centres of excellence to maximise ROI
  • Support the development of the brand and communications strategy for Christmas, including commercial and brand KPIs
  • Development of level C & B team members
  • Be the voice of the customer ensuring customer-focused plans and executions across all touchpoints
  • In-depth experience of advertising campaign strategy, creative development, and execution, ideally in a large retail, consumer goods, or agency environment
  • Proven stakeholder management and influencing skills
  • Impeccable oral and written communication skills
  • Proven creative judgement & brand management
  • Digital mindset, including knowledge of various platforms and tools
  • Experience with analysing customer insight and research an asset
  • Flexibility, forward thinking, agile
  • Strong project management skills
93

Brand Marketing Manager Resume Examples & Samples

  • Managing multiple projects simultaneously, the Brand Manager will develop communications briefs, evaluate the creative product and manage our local agencies in execution. Supports our internal clients, global sales on their communications initiatives, including message strategies that drive the creation of selling materials and key trade shows. The role will also support the development of messaging in email and social channels that reach the professional travel target (B-to-B)
  • Applies an understanding of the fundamentals of brand architecture, target audience insights and the ability to write creative briefs and brief our agencies. Manages organizational workflows of creative production. Familiarity with the fundamenals of print production are essential
  • Supervises the vendor that manages and curates our brand portal for ordering property collateral, POS and promotional items. Fosters confidence in our ability to provide quality and timely support to the global sales team by cultivating excellent relationships
  • Liaisons with marketing reputation management and e-commerce teams to make sure brand identity and voice is "on brand"
  • Guides our LQ Hotel branding iniatives in Mexico and LatAm (advertising, collateral and 2 key trade shows)
  • Updates the competitive landscape to make sure La Quinta is best-in-class in its communications, product and service support
  • Executive presentations and updates on key initiatives will be required periodically
  • Project management skills and ability to manage priorities of multiple stakeholders are essential
  • Relevant experience required to be considered a candidate of: client marketing or ad agency account management experience (minimum of 3 years)
  • Managerial skills to direct outside vendors, ad agencies and consultants. Plans, assigns, directs and coordinates the work among these support and production vendors. There are no La Quinta direct reports in this role
  • Decision-making skills are essential for making recommendations and action plans in support of property communications and the global sales team
  • The ability to complete routine tasks (project management, print production) and balance other complex projects(B-to-B communications, trade show support, , relationship-building and interactions with the operators/GMs)
  • This role requires the ability to apply procedures, guidelines and independent problem-solving skills
  • Able to thrive in a fast-paced environment while responding to multiple task interruptions while providing service to internal and external customers in a professional and courteous manner
  • Supervision is present to establish general objectives relative to a specific project, to outline the desired end product and to identify potential resources for assistance. Independent judgment is required to identify, select, and apply the most appropriate of available guidelines and procedures, interpret precedents, and adopt standard methods or practices to meet variations in facts and/or conditions
  • Responds to and handles unfamiliar situations with little supervisory guidance
  • Can direct and develop good working relationships with LQ advertising agencies and brand portal vendor. Requires basic knowledge of marketing and branding disciplines and a working knowledge of related fields (advertising). Has the ability to strategize and ideate in several unrelated professional disciplines
  • Problems are not easy to identify, but are similar to those seen before. Solving them requires judgment such as setting priorities, evaluating results, or coordinating with others. Solutions can often be found by using methods chosen before in similar situations
  • Completes work that requires using original and creative thinking to develop new, moderately complex results. The results generally impact several work groups, a large project or an extended customer base
  • Applies established technology solutions to enhance individual or small work group efficiency and effectiveness
  • The ability to craft presentations with basic skills in Powerpoint and Excel
  • The ability to write simple, basic promotional copy
  • The facility to integrate basic data to provide business recommendations rationales
  • Will be asked to participate on cross-functional project teams, ad hoc
  • Requires regular contacts to carry out programs and to explain specialized matters, or occasional contacts with LQ executives at higher levels on matters requiring cooperation, explanation and persuasion
  • Position requires contacts with customers or the public (guests) which usually involve regular sales, service, or business relationships but where the primary responsibility for resolving difficulties lies with someone else
  • Demonstrate a passion for great branding and creatively-inspired communications
94

Senior Brand Marketing Manager Resume Examples & Samples

  • Marketing or Business Degree; Bachelor / Master level
  • At least 8 years experience in marketing and business function that requires strategic planning and execution
  • A passion and deep understanding of skateboarding and its culture, as well as an appreciation of other action sports, music, art and fashion
95

Brand Marketing Manager New Partnerships Resume Examples & Samples

  • 5+ years work experience in marketing, brand, agency or consulting in a multinational company
  • Ability to confidently commission and contribute to partner insight research and analysis
  • Strong experience contributing to and creating brand marketing strategies
  • Strong experience working with executive level stakeholders
  • Ability to translate data, including market research into strategic solutions
  • Experience with most of the following: offline marketing, PR, display advertising, mobile, market research, brand & awareness tracking, brand building, A/B experimentation
  • Fluent English written and communication skills
  • Dual-focus: you’re extremely creative but you’re also heavily data-driven and ROI focused
  • Ability to manage projects across multiple departments and stakeholders
  • B2B brand experience preferred
  • Great at working on your own, amazing team player
  • Flexible and proactive attitude
  • Hunger for learning more and experimenting every day
  • Willingness to roll up your sleeves and get things done (no direct reports currently)
  • Accurate, well organized and a strong ability to prioritize
96

Chrysler & Jeep Brand Marketing Manager Resume Examples & Samples

  • 5 years of automotive experience in Sales, Marketing or Product Planning
  • Expert MS Office skills including PowerPoint, Excel, Word
  • Results-driven individual who is passionate about the automotive industry
  • Ability to develop and present strategic and tactical plans to senior management and dealers
  • Ability to multi-task and prioritize
  • Highly organized, motivated and outgoing individual who wants to grow and develop within the FCA organization
  • Willingness to relocate for promotional opportunities
  • Detailed knowledge of FCA and competitive vehicles within the US market
97

Brand Marketing Manager, Asia & Australia Resume Examples & Samples

  • Manage creative request process, ensuring timely, dynamic, and on-brand collateral, content, and other marketing materials
  • Collaborate with stakeholders to discuss core messaging, decide on target audience, and develop content direction for marketing materials
  • Organize/filter creative feedback obtained from internal and external teams to provide direction to creative team and implement actionable feedback
  • Proactively support brand marketing needs of new market and location openings within Asia & Australia
  • Work cross-functionally to drive the direction of and project manage marketing efforts
  • Manage brand standards, positioning, messaging, and tone at the local level
  • Serve as the final review on marketing materials before presenting to stakeholders, ensuring accuracy and clear messaging
  • Own the planning, execution, and scaling of campaigns and initiatives
  • Partner with General Managers and local teams across the region to support local marketing initiatives
  • Manage and organize all marketing assets, ensuring updates are made as needed
  • Assist local teams to ensure that all representations of brands are handled appropriately and utilize the correct approved assets
  • Review all logo usage and local marketing pieces to give brand approval
  • Lead and manage Brand Marketing Associates workload and responsibilities
  • Bachelor’s degree in Marketing, Communications, or related field
  • 5+ years of marketing/brand experience at a brand or agency, interdepartmental project management experience a plus
  • Excellent creative and marketing instincts
  • Impeccable and concise communication and presentation skills, verbal and written
  • Strong time management and prioritization skills and experience managing multiple projects simultaneously
  • Reliable, focused, and detail-oriented
  • Excels under pressure and can maintain a calm demeanor at all times
98

Brand Marketing Manager Resume Examples & Samples

  • 5+ years overall recent/relevant experience, preferably in Media
  • Proven track record of delivering results from marketing strategy
  • Entrepreneurial and innovation-oriented - able to identify and bring new ideas to market quickly
  • Idea-oriented and brand-focussed with exceptional strategic thinking and the ability to develop relevant creative ideas
  • Ability to understand and leverage data and trends for marketing opportunities
  • Superior communication skills, including writing, editing and verbal articulation
  • Strong project management and experience with managing multiple large, multi-channel campaigns against tight deadlines
  • Keen attention to detail, exceptional organisational skills and a pragmatic approach to problem solving
  • Outstanding interpersonal skills and team player orientation: a proven ability to lead and work across different audiences, geographies, personalities and experience levels, bringing them together around a common goal and approach for achieving that goal
  • Demonstrable history of managing agency relationships and delivering impressive work
  • Thrives in a fast paced, team environment and able manage a high volume of projects under tight deadlines using own initiative and setting priorities
  • A positive attitude and a willingness to learn and develop within the role
99

Assistant Brand Marketing Manager, CPG Resume Examples & Samples

  • Deliver regular and ad-hoc analysis of brand health and performance using syndicated data (Nielsen) and other resources
  • Monitor competitive performance and provide regular key updates to team, identifying action steps if applicable
  • Drive execution of brand promotional programs, partnering with internal consumer promotions team
  • Support team with packaging updates and new product packaging by coordinating routing and approvals ensuring that key deadlines established through project timelines are met
  • Manage updates to marketing and sales collateral to ensure product and messaging information is always up to date. Support sales kit fulfillment with Sales team
  • Work with brand and web teams to manage updates to digital presence
  • Work with brand team to develop swag for milestone events including new product launches, sales meetings, marketing meetings, and events with outside parties
  • Work with members of the Brand team to support development of integrated annual plans and other key marketing initiatives
  • Support team with budget management by processing invoices and tracking expenses
  • 1-2+ years of packaged goods Brand Management experience, preferably in a food products environment
  • Proficiency with Microsoft Powerpoint, Excel, Word, Outlook
  • Ability to quickly learn internal systems for packaging and asset management
  • Maintain a high level of organization, attention to detail and commitment to follow through
  • Strong ability to motivate self and others
  • Strong ability to multi-task, work on multiple projects
  • Strong ability to effectively collaborate with others across the organization to get things done
  • Take ownership and responsibility for actions, behaviors and contributions
  • Be a genuine brand ambassador, who exemplifies our client’s culture in all candidate communications and interactions
100

Brand Marketing Manager Aptamil Manifesto Resume Examples & Samples

  • You are responsible for building global long term brand preference, creating value for our consumers and our brand
  • You are responsible for the execution of strategic projects to incorporate our brand into our Manifesto philosophy
  • You will bring Manifesto projects alive with countries and external partners, and engage internal organization
  • You are responsibly for create meaningful communication around these projects to stakeholders
101

Internal Brand Marketing Manager Resume Examples & Samples

  • Manages the internal BSC Brand Employee Experience
  • Active representative of the brand department
  • Oversight of the brand sensory experience for BSC employees in partnership with other Brand, Creative, Marketing and Internal Communications team members
  • Develops and implements the Internal Brand Strategy Roadmap aligning with BSC’s overall Brand Strategy including managing all components of Brand “Roadshows” and other Brand related events across the organization in partnership with the Internal Communications team
  • Ambassador of the BSC Brand ensuring all aspects of the company understand the brand and its goals and how the Brand encompasses BSC, its Mission and Values
  • Influencer and thought partner with key stakeholders on unified internal messaging touch points
  • Supports the broader Brand team with activation of its strategic objectives, including sponsorships and partnerships
  • Builds and sustains strong working relationships with all key internal stakeholders including Internal Communications, BSC Employee Resource Groups, and Markets
  • Manages the intranet “Brand Blog” with direction and input from Brand leadership team
  • Creates a Brand Ambassador Team – Internal BSC employees across the organization that champion the BSC Brand at their respective offices and/or BSC volunteer, or sponsored events as determined. Oversees trimester meetings from the Ambassador Teams across the organization and prepares reports and communications on activities, event or project status to key stakeholders
  • Tracks budgets and project deliverables/milestones and manages vendors as needed
102

Senior Brand Marketing Manager Resume Examples & Samples

  • Drive the continued growth of the My Little Pony Franchise, and develop new go-to-market brand and retail strategies for this exciting entertainment brand
  • Drive growth and relevancy across other Categories beyond toy, through partnership with our Consumer Products team
  • Experience incubating and bringing to market new entertainment brands a plus
103

Associate Brand Marketing Manager Resume Examples & Samples

  • Establishment and implementation of US marketing campaigns from concept to market
  • Measure and report performance of marketing campaigns
  • Build strategic relationships and partner with key industry players, agencies and vendors to maximize our brands visibility
  • Create, if needed and in collaboration with the Global and US Trade Marketing Teams, a range of region specific marketing materials (Displays, POS…)
  • Provide Sales team support with market feedbacks, trends and new products detail in collaboration with US Trade Marketing team
  • Manage internal communication ensuring the US sales Team working on Serengeti, Bollé and Cébé are kept informed of marketing plans and objectives
  • Plan sales meetings and trade shows by identifying, developing and coordinating related details
  • Define with the Global product team, an efficient product line assortment in line with US market expectations
  • BS/MS degree in marketing or a related field
  • Significant experience (2 years minimum) in communication / marketing agency or at similar position
  • Experience in the Optical business would be an advantage
  • Strong statistical and analytical skills
  • Highly organized, with the ability to multi-task manage projects and work with tight timelines
  • Sense of the brands’aesthetics and a love for great copy and witty communication
  • Team spirit
104

Global Brand Marketing Manager, Hoka Resume Examples & Samples

  • Manages and develops global asset calendar, collaborating with department heads in Creative, Digital, GTM, PR and Sports Marketing delivering best in class Brand Marketing
  • Takes lead on writing briefs for Brand for Consumer Insights team, identifying consumer targets and opportunities
  • Takes lead on writing and managing briefs for seasonal and campaign kick-offs
  • Point person for all programming, outlines, presentations for Global Brand Conferences and meetings
  • Builds and manages assets of seasonal and product launch go to market initiatives including advertising, digital, retail and PR
  • Monitors best in class activities for adoption into the brand’s plan
  • Manages implementation and maintenance of various global marketing initiatives for key categories in collaboration with the rest of the internal team
  • Works on briefing and strategic planning of packaging
  • Concepts and assists in production (with support from creative group, outside agencies and digital team) to manage and execute delivery of globally branded content to deliver on the brand ‘storyteller’ promise in partnership with all department managers
  • Acts as the cross-functional category expert and communications hub for product, marketing, consumer insights and sales/business objectives for all product launches
  • Communicates and coordinates with internal stakeholders (product, sales, marketing, and international) to gather requirements and develop project plans for the category, concepts, and initiatives
  • Manages multiple interdependent timelines and distributes ongoing documentation of project plans with internal and international teams
  • Recommends and provides feedback on regional market executions to bring them in-line with global strategy and style guides
  • Gathers insights from, and facilitates two-way communication with, regional marketing teams
  • Manages global campaign development in partnership with Creative and/or outside agencies
  • International liaison for all Regional markets to ensure alignment with Global Strategy
  • Budgetary management
  • Train and develop team members based on individual talents. Support internal career path and development
  • Must have at least 6 years marketing experience, preferably in footwear or related industry
  • Must have media planning and negotiation experience with budgets exceeding $1M
  • Online marketing knowledge necessary
  • Must have the ability to work effectively across all marketing disciplines
  • Must have excellent presentation, communication, interpersonal, and organizational skills
  • Proficient in Microsoft Applications
  • Proven track record of fiscal responsibility and knowledge
  • Highly intelligent, self-directing and self-confident leader
  • Proven track record of success
  • Knowledgeable in current trends
  • Innovative manager with people & processes
  • Experience working effectively in complex global organizations, satisfying the needs of diverse constituents, and often working under the pressure of competing and sometimes conflicting priorities
  • Ability to use independent judgment in performing all duties of the position
  • Ability to assist with event and promotional execution
  • Experience in the footwear industry preferred
105

Brand Marketing Manager, Thailand Resume Examples & Samples

  • Oversee all Expedia Brand activities in Thailand
  • Analyze market trends and develop the Brand strategy for short, medium and long term
  • Formulate the brand value proposition for consumers in Thailand and take the lead in building the brand in Thailand
  • Build strong in-market brand team to deliver the budgeted revenue and financial goals for Thailand
  • Drive Brand visitors traffic and transactions for Thailand with an eagle eye on Brand performance, measurements and ROIs
  • Identify opportunities to grow new customers and improve marketing via a test & learn framework
  • Work with our Social agency in managing the Expedia Line Official Account
  • Be the domain expert on local and international marketing mediums to optimize campaigns and utilization
  • Manage local/regional agencies (media, social & creative) for various engagements and develop agency management framework
  • Identify and leverage synergies across affiliates and teams to develop integrated local and regional marketing campaigns
  • Work with PR, social and creative teams to define the brand personality and communication tone
  • Liaise with regional brand marketing organization on best practices and share campaign ideas and results with regional/global teams on a regular basis
  • Provide expert local advice to the Senior Brand Marketing Manager and General Manager on marketing and be the internal ambassador for brand marketing
  • Establish strong relationship with cross-functional stakeholders and external partners to deliver the marketing initiatives
  • Manage both internal and external key stakeholders including hotel and air transport supplier teams
106

Brand Marketing Manager Resume Examples & Samples

  • 5 – 7 years of relevant experience in a marketing, digital, advertising or product function
  • Analytical with experience managing, organizing and communicating results and insights driven reporting
  • Highly organized with experience managing detailed projects, national calendars, budgets or marketing campaigns
  • Creative with experience copywriting, managing print creative and guiding photo-shoots
  • Superior communicator with demonstrated ability to make the complex seem simple and inspire others
  • Expert knowledge and experience with Facebook advertising, Instagram, and targeted email campaigns
  • Proven leader with experience guiding a team of chefs, freelance artists, designers or agencies
  • Self directed, independent thinker who is curious and passionate
  • Bachelor’s degree, required. Masters degree, preferred
107

International Brand Marketing Manager Resume Examples & Samples

  • Strong project management & organizational skills - demonstrated ability to manage multiple projects & timelines in a dynamic environment
  • Comfortable moving between business matters (e.g., analysis) AND managing ‘creative’ marketing initiatives
  • Strong interpersonal & communications skills to engage team members across all levels of the organization
  • Ability to effectively work with cross-functional teams as well as collaborate with culturally-diverse country teams
  • Willing to travel internationally as needed; plus to select U.S. regional & national meetings
  • Proficient in MSOffice: Word, Excel, PowerPoint, Project
  • Must be able to work in an environment with free-roaming companion pets
  • A ‘go-to’ person who can lead initiatives with a sense of urgency to drive desired results in a timely manner
  • Ability to strike a balance working in a disciplined, yet dynamic environment
  • Act in a persistent, proactive manner to ensure cross-functional teams are delivering project elements according to project timelines
  • Maintain the capacity juggle multiple project priorities
  • A genuine team-player who has an entrepreneurial spirit and ability to thrive in a culture where you can be yourself, do great work and make an impact everyday
  • Must be comfortable working in an environment with free-roaming companion pets
  • Pet Parent Preferred
  • Experience in Global/International consumer products marketing preferred
  • 7+ years’ experience in a Brand Management/Marketing role with a Consumer Packaged Goods manufacturer
108

Brand Marketing Manager Resume Examples & Samples

  • Serving as brand ambassador / champion, ensuring the elevation of the brand throughout the market while adhering to brand guidelines
  • Activating Spectrum Reach brand through enterprise-level support
  • Manage brand for interior/exterior signs and vehicles
  • Ensure brand communication for areas of responsibility are consistent with the company and brand positioning
  • Support the brand in key sales initiatives
  • Write creative briefs for video and print collateral
  • Manage content management and information sharing among departments, divisions and regions. Maintain content on intranet. Create content to be communicated inside weekly employee newsletter
  • Provide design and direction for collateral, web, product, and other visual communications media for the company
  • Assist in refinement of uniform graphic standards and visual brand strategies
  • Collaborate with other cross-functional departments and employees to ensure all necessary teams are informed on brand initiatives and deployment
  • Coordinate objectives with marketing, creative, and advertising departments
  • Manage new employee welcome kit supplies with fulfillment center
  • Manage and maintain mailing lists for shipping of brand initiatives
  • Measuring effectiveness of brand marketing communications with appropriate metrics and making necessary adjustments to demonstrate continuous improvement
  • Work with Marketing Sciences to provide brand analytics around media schedules to align with brand strategy and achieve annual operating plan goals
  • Develop accountability structure for stakeholders
  • Responsible for tracking department budget and expenses. Review and verify invoices. Request and track purchase orders. Enter and upload invoices into system
  • Manage brand materials for Enterprise team for sales initiatives and stationary needs
  • Bachelor’s degree in marketing, communications, media or related field is required
  • 5+ years brand marketing experience required
  • Strong verbal, written and interpersonal communications is critical
  • Ability to work well with and partner across multiple disciplines including Sales, Marketing and communications
  • Strong presentation and public speaking skills are essential
109

Brand Marketing Manager Resume Examples & Samples

  • Partner with cross-functional teams to operationalize and build strategic marketing solutions aligned to corporate priorities
  • Conceptualize innovative marketing programs and products that deliver against Facebook brand and/or product objectives
  • Develop and manage execution of marketing campaigns in partnership with internal creative teams, production, engineering and outside agencies
  • Partner with Brand Strategy, Insights, Analytics, and Media Delivery teams to ensure all initiatives are grounded in a solid base of consumer understanding and structured to deliver data-driven results
  • Work with senior leadership to define, launch, and drive high priority initiatives
  • 7+ years advertising and marketing experience
  • Experience working with consumer-facing brands in the tech, consumer electronics, or luxury categories
  • Hands-on experience developing and executing creative, innovative, integrated marketing campaigns and products
  • Proven strategic ability to design and deliver marketing solutions
  • Knowledgeable at building, inspiring, and leading productive teams
  • Thrive in a self-starter, fast-paced and changing environment
  • Creative sense, plus communication skills
  • Presentation and public speaking skills amongst senior leadership
110

Brand Marketing Manager, Mexico Resume Examples & Samples

  • Collaborate across functions, markets and regions, to land highly effective, creatively excellent integrated brand marketing campaigns, including but not limited to: advertising, social, digital and experiential conception, development and production, media strategy, execution, optimization, and program reporting, ensuring all marketing activities feel local and personal
  • Organize and attend regular routines across disciplines. Ensure seamless flow of information between global, regional & local teams
  • Conduct and disseminate regular AARs (after action reviews) on projects including results, lessons learned and best practices to Global, regional and local internal and external partners
  • Manage and track brand marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets
  • Passion for Airbnb & travel. Experience hosting on the site is a huge plus
  • Experience managing and executing campaigns in Mexico, specifically
  • Excellent written and oral communication in Spanish and English, a keen visual sense, attention to detail and a quick wit
  • Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
111

Brand Marketing Manager, Brazil Resume Examples & Samples

  • Enable and support localization, ensuring all marketing activities feel local and personal, leveraging as possible existing strategies, content and plans for improved productivity
  • 10+ years of relevant work experience plus relevant education at marketing agencies or client-side marketing, with preference for at least 2 years in brand marketing on the client side in the consumer internet space of travel, design, technology, or lifestyle brands
  • An integrated marketing mindset, passion for creative excellence in storytelling through multiple media types, both visual and written, with solid experience in brand and creative strategy, off- and online media, including social, SEO, SEM, measurement & analytics, project / campaign and agency management
  • Excellent written and oral communication in Portuguese and English, a keen visual sense, attention to detail and a quick wit
  • Solid and proven leadership capabilities, building teams / networks, and communicating across national boundaries a must
  • ***Please submit your resume in English*****
112

Brand Marketing Manager, Japan Resume Examples & Samples

  • Collaborate across functions, markets and regions, to land highly effective, creatively excellent integrated brand marketing campaigns, including but not limited to: advertising, social, digital and experiential conception, development and production, media execution and optimization, performance reporting, ensuring all marketing activities feel local and personal
  • Working closely with Marketing Operations, Consumer Strategy & Insights, FP&A and other analytics teams to report market brand health and marketing activities
  • Manage and track brand marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets working with HQ, Regional APAC Marketing Operations
  • 10+ years experience plus relevant education at marketing agencies or client-side marketing, with preference for at least 2 years in brand marketing on the client side in the consumer internet space of travel, design, technology, or lifestyle brands
  • Excellent written and oral communication in Japanese and English. Fluency in English is a must
  • A keen visual sense, attention to detail and a quick wit
113

Brand Marketing Manager Resume Examples & Samples

  • Develops, implements and/or maintains all standardized marketing methodologies, tools and collateral of the assigned area ensuring consistent look and feel for internal and external communications
  • Coordinates and manages applicable events
  • Typically less than 2 years with bachelor's or equivalent
114

Brand Marketing Manager Resume Examples & Samples

  • Creates vision, goals and strategies for market segment
  • Translates growth strategies into actionable marketing plans that generates revenue
  • Develops and executes marketing plans, including channel strategy, budget, timelines and tactical elements of campaign marketing
  • Lead creative development and create motivating “call to action” communication for target markets
  • Measure and report performance of all marketing campaign goals (ROI and KPIs)
  • Demonstrated success in digital marketing functionality and execution
  • Proficient in creating power point presentations for all levels of the organization
  • Recommend new and innovative growth strategies
  • Collaborates and supports Brand Marketing Group team members
  • Assist with top tier customer presentations and coordinate activities between sales and management
  • Able to organize, coordinate and direct cross-functional teams; commercial, technical and operational
  • Drive commercialization of new product launch strategy and marketing plans
  • Work effectively with Sales and Operations leaders to drive profitable growth
  • Ability to get the job done, overcome barriers and communicate vision for success
  • Exceptional project management, communication, problem solving and time management skills required
  • Bachelor’s Degree in business administration, marketing, finance or related field. Masters or MBA is a plus
  • Strong Product/Brand Management and/or Marketing background preferred. Minimum of 8 years experience with results driven outcomes
  • Ability to translate market research findings into marketing strategy, and new product development
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Ability to prioritize multiple tasks, demonstrate resiliency and keep a positive attitude in fast paced environment
  • Must be highly organized, detailed oriented and proficient in Microsoft Excel, PowerPoint, etc
  • Ability to interact effectively with all levels of the organization including senior leadership
  • Strong communication skills are necessary
  • Comfortable working with numbers, metrics and spreadsheets
  • Excellent command of the English language
  • Ability to maintain absolute confidentiality
  • Available for travel up to 15%
115

Chrysler Brand Marketing Manager Resume Examples & Samples

  • Bachelor's degree in Marketing, Communications, Business or related field
  • 7+ years brand marketing, brand communications, advertising or related experience
  • Digital, website and/or media experience
  • Competence and confidence to lead a team from strategic development, creative development to execution of campaigns
  • A vast passion for brand building
  • Excellent presentation development and delivery skills
  • Exceptional team player/thought leader with credibility and integrity to earn peer, senior management and cross-functional team confidence quickly
  • Aptitude to listen and fully understand the needs of various internal constituents, and successively propose defined solutions
  • Compelling ability to effectively communicate and collaborate with operational stakeholders and brand partners
  • Organized self-starter
  • Proficiency to multi-task and find solutions
  • Automotive marketing / client or agency experience
  • Specific brand strategy development experience
  • Clear enthusiasm to develop innovative and industry leading marketing communication campaigns
116

Brand Marketing Manager, FIG Resume Examples & Samples

  • Writes custom and concise proposals and presentations
  • Develops advertiser-specific marketing programs that include elements such as: custom creative, digital & social units, events, video, recipe development, and more (pre-sale)
  • Plans, coordinates, and executes sold programs across Bon Appétit and Epicurious that include content creation, event activations, influencer programs, and many more program extensions (post-sale)
  • Attends sales calls to articulate and sell-through marketing ideas
  • Demonstrates a comprehensive understanding of existing digital product offerings as well as a desire to seek out new product offerings
117

Brand Marketing Manager Resume Examples & Samples

  • Partner with internal marketing and cross-functional teams to craft strategic marketing solutions aligned to corporate priorities
  • Develop and manage execution of brand marketing campaigns in partnership with internal creative teams and outside agencies
  • Work with senior leadership to define, launch, and drive high priority marketing initiatives
  • Hands-on experience developing and executing creative marketing campaigns and products
  • Proven strategic ability to design and deliver creative marketing solutions
118

Senior Brand Marketing Manager Resume Examples & Samples

  • Supports assigned value proposition development projects by working with business unit partners to study the market data (market share opportunity, competitive analysis, etc.) and quantitative and qualitative research to generate Market Opportunity Analysis
  • Ensures value propositions are consumer-centric, compelling, competitive and clearly expressed to the market by working with colleagues in related Marketing functions
  • Employs established value proposition development processes and tools throughout the process: gains deep consumer insights, leads innovation workshops, integrates and synergizes multiple dimensions of an experience into a purposeful combination, value proposition catalogues, etc
  • Generates ideas for new value propositions; ensures proposition aligns with customer segmentation and customer experience findings; vets and tests proposed propositions
  • Serves as an integrator and an inspirational thought leader to mobilize multiple internal Cox functions to develop target experiences including; Product Management, Technology, Customer Experience, Content Acquisition etc
  • Ensures identified customer needs continue to be addressed as propositions are being built by working cross functionally with stakeholders throughout the organization in Product Development, Sales, Customer Experience, Operations, Legal, Technology, etc
  • Works partly as a Project Manager to steward innovation projects through the cox process, ensuring that they move forward quickly and effectively
  • Ensures strong value proposition messaging and launch strategy for key projects
  • Develops Go-to-Market strategy and value proposition training for market-facing employees
  • Develops, monitors and reports on feedback and success KPIs
  • Works closely with customer acquisition and subscriber/base management teams to ensure customer value propositions are infused into annual campaign and program planning
  • Manages any agencies or vendors contracted to assist in the value proposition development and innovation