Alliance Marketing Manager Resume Samples

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AB
A Bogisich
Adolph
Bogisich
89556 Kieran Expressway
Los Angeles
CA
89556 Kieran Expressway
Los Angeles
CA
Experience Experience
11/2016 – present
Philadelphia, PA
Senior Channel & Alliance Marketing Manager
Philadelphia, PA
Senior Channel & Alliance Marketing Manager
11/2016 – present
Philadelphia, PA
Senior Channel & Alliance Marketing Manager
11/2016 – present
  • Work with the global team to develop and execute a partner communication strategy both internally and externally
  • Develop and drive the theatre channel marketing strategy. This includes working with a distributed team for execution of programs
  • Analyze program results and make recommendations for future improvements
  • Develop a partner engagement plan including the management and support of Partner Feedback Group, Executive Partner Forum and engagement plans
  •  Independence, with flexibility to work in fast-paced, “start-up” environment
  • Support the development of marketing plans and the governance model for tracking, review and measurement
  • Develop the regional partner coverage and engagement models with our partners
03/2011 – 10/2016
Phoenix, AZ
Senior Alliance Marketing Manager, APJ
Phoenix, AZ
Senior Alliance Marketing Manager, APJ
03/2011 – 10/2016
Phoenix, AZ
Senior Alliance Marketing Manager, APJ
03/2011 – 10/2016
  • Project Management and Budgeting. Maintain budgets throughout process
  • Develop key metrics and progressive measurement criteria to maximize view and realize optimal ROI
  • Development and launch of global and APJ joint GTM campaigns
  • Ensure communication, training and event strategies that are consistent with VMware goals and objectives as they relate to specific DELL partnership
  • Lead liaison between DELL-VMware throughout planning/approval process
  • Build yearly event and activity roadmaps with DELL partner
  • Conduct post-activity evaluations, presenting results with DELL and internal stakeholders, ongoing tracking of results for return on investment purposes
12/2006 – 11/2010
Chicago, IL
Alliance Marketing Manager
Chicago, IL
Alliance Marketing Manager
12/2006 – 11/2010
Chicago, IL
Alliance Marketing Manager
12/2006 – 11/2010
  • Oversee the follow up, nurturing and flow of marketing qualified leads to sales to meet marketing contribution targets and maximise the return on investment
  • Work with the APAC Marketing Team on other exciting cross-regional marketing projects
  • Develop a Marketing plan and regional campaign calendar for Alliances/Service Providers
  • Manage internal review process of select Partner marketing activities involving Corporate Brand Management, BU Marketing & Brand teams, Legal, Communications, Public Relations, and other Disney stakeholders
  • Track company-wide promotional activity in partners’ business categories and communicate trends to the team. Provide analytical support for marketing programs and initiatives
  • Manage and assist in the execution of select Alliance Partner joint marketing activities. Support may include development of visual assets (e.g. photo or video shoots), press releases, retail/trade promotional campaigns, internal Disney communications, and Partner/Disney social media communications
  • Work closely with team members to share best practices and leverage marketing programs and initiatives; create a culture of collaboration and continuous improvement
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Indiana University
Bachelor’s Degree in Business
Skills Skills
  • Ability to develop relationships with cast members and Partners at all levels, including senior management executives
  • Demonstrated strong verbal, written and presentation skills
  • Strong facilitation and relationship building skills
  • Ability to effectively manage multiple projects simultaneously
  • Strong analytical, communication and organizational skills
  • Marketing planning and execution
  • Project management tools and techniques
  • Marketing/brand strategy, advertising, promotions or shopper marketing development and execution
  • Familiarity with and passion for The Walt Disney Company’s products and service lines
Create a Resume
1

Alliance Marketing Manager Resume Examples & Samples

  • University degree in Business, IT or Marketing or equivalent by experience
  • Typically, 5-10 years work experience in a technology product marketing focused or related capacity
  • Excellent business writing and communication skills
  • Articulate, confident and professional speaking/presentation skills
2

Alliance Marketing Manager Resume Examples & Samples

  • Develop and maintain an understanding of assigned Alliance Partners’ business and marketing goals, strategic initiatives, and current business/industry issues by coordinating with Partner/Alliance Management contacts and conducting secondary Marketing research as appropriate
  • Develop and maintain an understanding of Disney Parks & Resorts and other Disney business unit (BU) strategies, marketing initiatives, current issues, and scope of current/future operations by forging strong relationships with the relevant BU liaisons. In particular, develop a robust knowledge of Walt Disney Parks & Resorts marketing activities and team
  • Using above described knowledge of the Partner and Disney BUs, create strategic marketing plans in coordination with the Alliance Manager, advise on strategic marketing opportunities, and manage joint marketing planning process and activities for assigned Alliance Partners
  • Actively seek opportunities to drive additional value for Alliance Partners and Disney by identifying, developing, pitching, and executing new joint marketing activities, including promotions, sponsorships, events, media partnerships, etc
  • Manage and assist in the execution of select Alliance Partner joint marketing activities. Support may include development of visual assets (e.g. photo or video shoots), press releases, retail/trade promotional campaigns, internal Disney communications, and Partner/Disney social media communications
  • Manage internal review process of select Partner marketing activities involving Corporate Brand Management, BU Marketing & Brand teams, Legal, Communications, Public Relations, and other Disney stakeholders
  • Track company-wide promotional activity in partners’ business categories and communicate trends to the team. Provide analytical support for marketing programs and initiatives
  • 3-5 years relevant work experience
  • Marketing planning and execution
  • Marketing/brand strategy, advertising, promotions or shopper marketing development and execution
  • Strong facilitation and relationship building skills
  • Ability to effectively manage multiple projects simultaneously
  • Ability to develop relationships with cast members and Partners at all levels, including senior management executives
  • Project management tools and techniques
  • Strong analytical, communication and organizational skills
  • Demonstrated strong verbal, written and presentation skills
  • Familiarity with and passion for The Walt Disney Company’s products and service lines
  • Social media experience
  • Marketing experience with strong brands
  • Experience in a global, multi-business unit company
3

Senior Alliance Marketing Manager, Microsoft Resume Examples & Samples

  • Marketing Programs: Accomplished in developing and authoring copy for content, messaging and delivery vehicles: web, print and email
  • Sales Programs: Thorough comprehension of sales process and/or previous sales experience. Must be conversant in sales vernacular and have capabilities to develop marketing programs that integrate into Sales plans (The Candidate will provide portfolio of examples of previously developed sales tools, programs and plays)
  • Product Marketing: Demonstrated ability to rapidly learn and effectively communicate concepts based on new and complex partner ecosystem technologies, products and services
  • Work Style: Self-starter, leads and facilitates management of details needed to accomplish tasks; simultaneous management of several programs and initiatives
  • Creativity: marketing creative and marketing communications savvy capabilities are a must. Candidate will demonstrate previous experience with developing full demand/lead generation and awareness marketing campaigns—from theme and collateral
  • Development through execution and back-end assessment
  • Work with existing alliance strategy/business development teams along with sales and marketing teams to comprehend the scope of relationship, sales activity and existing marketing programs
  • Develop and manage marketing initiatives and programs—existing programs and programs currently in progress
  • Undertake go-to-market plans and launch programs related to future products or products currently under development between Microsoft and Equinix
  • Define marketing and sales programs with Microsoft. Integrate with existing Microsoft | Equinix go-to-market plans, demand, lead and awareness generation programs and activities
  • Conceptualize and create programs with marketing, sales and business development teams: target, plan and execute marketing programs that result in leads that drive incremental sales
4

Alliance Marketing Manager Resume Examples & Samples

  • Develop a Marketing plan and regional campaign calendar for Alliances/Service Providers
  • Lead the development of alliance value propositions in the APAC theatre
  • Educate and enable Alliance Partners to adopt and execute Commvault Campaigns
  • Drive utilisation of Commvault Marketing tools and programs by alliance partners
  • Ensure effective and timely internal & external communication and coordination of the alliance marketing plans & campaign execution results
  • Work closely with Global and Regional Marketing teams and Alliance Management to successfully execute the marketing strategy and plan and meet agreed measurable targets and objectives
  • Create and deliver alliance marketing programs and activities that leverage the full marketing mix including integrated multi-touch programs, digital and event marketing, and social media
  • Oversee the follow up, nurturing and flow of marketing qualified leads to sales to meet marketing contribution targets and maximise the return on investment
  • Maintain pipeline and reports that communicate to all stakeholders the effectiveness of programs and investments
  • Develop and maintain an understanding of the local markets, our Alliance partner programs and Commvault’s solutions and services
  • Conduct a regular cadence of reviews of the performance of partners in the region, both internally and with the partners
  • Work with the APAC Marketing Team on other exciting cross-regional marketing projects
  • 5+ years of marketing software, hardware or cloud solutions
  • Partner marketing or partner management roles supporting multiple partner types
  • Demand creation and field marketing
  • Ability to build, lead and execute strategy in a cross-functional environment
  • Sales & marketing automation systems
  • Ability to prioritise multiple tasks simultaneously with demonstrable experience in consistently delivering high quality results
  • Excellent team player with a positive attitude (Ability to share and communicate knowledge with team/others)
  • Strong executive sales skills; proven ability to understand different partner GTM and organisational models
  • High integrity ‑ honours commitments: consistent and predictable follow-up
5

Senior Alliance Marketing Manager, APJ Resume Examples & Samples

  • Align with VMware Sales Leader in APJ on strategies and GTM programs
  • Lead cross functional teams (marketing, sales, BUs) to ensure successful execution and key messaging delivered in our joint Dell-VMware programs
  • Develop key metrics and progressive measurement criteria to maximize view and realize optimal ROI
  • Ensure communication, training and event strategies that are consistent with VMware goals and objectives as they relate to specific DELL partnership
  • Build yearly event and activity roadmaps with DELL partner
  • Lead liaison between DELL-VMware throughout planning/approval process
  • Conduct post-activity evaluations, presenting results with DELL and internal stakeholders, ongoing tracking of results for return on investment purposes
  • Must possess OEM/Alliance marketing experience. Demonstrated negotiation skills
  • Ability to speak fluent Mandarin language is a must
  • 79058BR
6

Senior Channel & Alliance Marketing Manager Resume Examples & Samples

  • Develop and drive the theatre channel marketing strategy. This includes working with a distributed team for execution of programs
  • Strong alignment with the Head of Channels for EMEA on business priorities for execution
  • Driving demand generation programs to support new customer acquisition and upsell/cross sells in the existing install base
  • Drive the marketing investment process including allocation of program investment, MDF, proposal management, review, acceptance/rejection, proof of performance and ROI
  • Support the development of marketing plans and the governance model for tracking, review and measurement
  • Develop the regional partner coverage and engagement models with our partners
  • Work with the global team to develop and execute a partner communication strategy both internally and externally
  • Develop a partner engagement plan including the management and support of Partner Feedback Group, Executive Partner Forum and engagement plans
  • Manage and coordinate key agency relationships
  • Analyze program results and make recommendations for future improvements
  • General operational/marketing program support
  •  Bachelors Degree
  •  8 years+ of channel marketing experience required
  •  Experience managing and driving demand with and through partners
  •  Experience developing marketing strategies with large Carriers and System Integrators
  •  Excellent presentation, interpersonal and communication skills
  •  Strong understanding of marketing planning and program development/execution
  •  Detail-oriented, with ability to manage multiple projects and vendors
  •  Independence, with flexibility to work in fast-paced, “start-up” environment
  •  Willingness to travel
  •  Computing skills in Microsoft Word, Excel, and PowerPoint
  •  Hands on experience with salesforce.com