Senior Marketing Manager Resume Samples

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BG
B Greenholt
Brayan
Greenholt
20166 McGlynn Inlet
Detroit
MI
20166 McGlynn Inlet
Detroit
MI
Experience Experience
02/2015 – present
Detroit, MI
Senior Marketing Manager, Analytics
Detroit, MI
Senior Marketing Manager, Analytics
02/2015 – present
Detroit, MI
Senior Marketing Manager, Analytics
02/2015 – present
  • Execute campaigns by leading cross-departmental teams — including web, e-mail, telemarketing, webinar, PR, events, etc
  • Lead, develop and mentor channel managers, while serving as the SME for SEO and driving adoption across merchandising and IT teams
  • Generate insights and recommendations concerning: marketing, merchandising, customer relationship management, and webpage design
  • Drive display and retargeting programs focusing on customer acquisition
  • Critically evaluate marketing campaign results versus business objectives and identify promising changes
  • Establish monitors and alerts for pro-active monitoring of website and marketing performance changes
  • Manage and consult on marketing tag implementations, including expert usage of tag management platforms such as Tealium and Google Tag Manager
09/2010 – 01/2015
Detroit, MI
Senior Marketing Manager
Detroit, MI
Senior Marketing Manager
09/2010 – 01/2015
Detroit, MI
Senior Marketing Manager
09/2010 – 01/2015
  • Assist in the development of key metrics and performance indicators to measure overall financial performance and provide foundation for continuous improvement
  • Manage 2 Campaign Managers – completing performance reviews and development plans
  • Works cross-functionally with Product Marketing Managers and Commercial Marketing Managers to support value proposition development
  • Responsible for resource planning and management including hiring/interviewing, training, coaching, developing, objective setting and performance management
  • Work closely with the global B2B marketing teams and the product management team to establish and develop the long-term roadmap to grow Amazon Business UK
  • Manage a sales channel and a promotion budget, monitor performance and make adjustments to meet goals
  • Work closely with service teams, sales/business development, PR, product management, evangelists, and other marketing managers to achieve goals
05/2004 – 06/2010
San Francisco, CA
Senior.marketing Manager
San Francisco, CA
Senior.marketing Manager
05/2004 – 06/2010
San Francisco, CA
Senior.marketing Manager
05/2004 – 06/2010
  • Flawlessly execute marketing campaigns, running A/B tests to optimize creative and campaign targeting
  • Analyzes market data: Analyzes market trends and makes recommendations for the future
  • Partner cross functionally with creative, Retail, Media and Finance teams to develop the annual plans
  • Responsible for product marketing and marketing communication management with central brand and media team
  • Evolve and manage the customer life cycle management program, including email marketing
  • Creation of marketing strategies for the multiple categories, in which you make use of the full marketing mix
  • May perform other duties as assigned
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of Massachusetts Amherst
Bachelor’s Degree in Marketing
Skills Skills
  • Highly organized and detail-oriented, with the ability to identify and troubleshoot inefficient, unreliable processes
  • Excellent ability to work under pressure and a proven ability to adapt to changes in a highly competitive and constantly changing industry; and
  • Excellent PC skills. Strong attention to detail
  • Excellent writing skills and a keen visual sense. An eye for detail and a quick wit
  • Strong planning and project management skills, and the ability to effectively manage multiple projects, prioritize, be detail-oriented, and meet deadlines
  • Excellent analytical skills, with detailed knowledge of retention & traffic driving metrics and KPIs
  • Highly organized, detail-oriented, and strong multi-tasking/time management skills
  • Ability to understand and quickly apply new technologies (ie. Social, Mobile, Tablet, Video)
  • Ability to conduct basic financial analysis and understanding of segmentation/profiling and how this is used with targeting
  • Ability to drive groups toward a focused outcome, ability to quickly organize multiple inputs and outputs
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1

Senior Marketing Manager Resume Examples & Samples

  • Work cross-functionally to develop intriguing, innovative & multi-faceted deepening strategies for customers within various life stages and customer segments
  • Collaborate with key cross-LOB partners to reinvent customer loyalty platform
  • Develop strategy and manage execution for multiple deepening strategies that cross-sell products while staying within a specified program budget
  • Present campaign business cases detailing program strategy and results to senior management for approval
  • Identify and test new growth opportunities
  • Forecast results of each program, adjusting spend and account volume as required
  • Work with analytics and modeling team to understand program performance, test results and account quality
  • Optimize integrated marketing campaigns to improve results, efficiencies and reduce costs
  • Strong strategic and critical thinking skills
  • Large-scale direct marketing experience
  • A strong customer focus
  • Strong project management, multi-tasking, leadership skills within a matrixed environment
  • Bachelor's Degree required. Preferred fields: Marketing, Communications or Finance
2

Senior Marketing Manager Resume Examples & Samples

  • Work with Director of Marketing, Client Strategies and Personal Lending to establish, assess, and implement a 12-month marketing plan in support of the Business Unit objectives
  • Develops and executes marketing strategies and tactical plans to support Student Banking awareness, acquisition, growth and retention objectives
  • Develops & implements multi-channel, multi-media integrated marketing programs (e.g. mass advertising, direct marketing, public relations, internal communication channels etc) in support of the Business Unit objectives
  • Responsible for ensuring that individual marketing campaigns are aligned with both the overarching annual integrated marketing plan and strategies and the business unit objectives
  • Leverages the expertise of the cross functional team to develop and continuously improve an “always-on” marketing campaign approach (365 day Search Engine, Public Relations, Social Media and Advice Centre Calendar)
  • Leads the develpoment of strategic initiatives and partnerships that grow the overall business unit results
  • Work closely with the Director of Marketing, Client Strategies and Personal Lending to lead a productive relationship with the Client Strategies business unit, ensuring a strong understanding of changing objectives and priorities, and that the business unit understands and values the role of the marketing group
  • Actively manages overall Student Banking budget , ensuring full year quarterly budget forecasts are developed and updated on timely basis (monthly and quarterly), information is managed within the prescribed FLO process and that any variances are identified early and re-planned (with Director of Marketing) to ensure that Student Banking budget comes in as planned
  • Effectively manages the development of the team member(s) and creates a culture of recognition and appreciation, transparency and leadership authenticity where the team member(s) can succeed and excel
  • Actively and collaboratively works with our CIDM, CKI, DSX etc partners to ensure that programs are planned within appropriate timelines, resources are efficiently leveraged and detailed campaign measurement plans are implemented
  • Continuously looks for opportunities to innovate and bring new thinking to the growth of the business
  • Ensure campaign measurement and anlaytics processes are in place to provide response, insight and continuous improvement
  • 5 to 7 years previous financial services marketing experience and or related industries
  • Extensive marketing experience in acquisition, growth and retention strategies
  • Ability to understand and leverage the consumer environment associated with financial service products and translates insights into high-impact marketing activities
  • Strong Analytical capabilities
  • Proven ability to work in a collaborative and team based environment to deliver strong results
  • Experience in planning and executing to budget
  • Ability to develop Business Cases with ROMI and financial projections and campaign measurement plans
  • Experience in managing people
3

Senior Marketing Manager Resume Examples & Samples

  • Drive overall strategy and execution for Oldnavy.com and Oldnavy.ca site marketing to meet business objectives, providing a seamless cross-channel experience that delivers innovation and builds the brand
  • Develop clear objectives, architecture, strategies and tactics for Old Navy home page and department pages to engage and inspire our customer, as well as drive conversion
  • Work proactively with merchandising, marketing and planning teams to identify strong product storytelling. Deliver a compelling mix of commercial and editorial approaches
  • Create inspiring and strategic marketing briefs that balance the needs of key customer segments with overall brand/ merchandising objectives
  • Coach and develop site marketing team, fine-tuning and expanding individual skill sets
  • Presents weekly, quarterly and ad hoc reporting to leadership, as well as ensuring hindsights are shared and utilized with key partners and internal teams
  • Responsible for overseeing flawless execution of site updates and owns the overall customer experience at Oldnavy.com and Oldnavy.ca
  • Manage and mentor team of 4: 2 Marketing Managers (direct reports) and 2 Associate Marketing Managers (reports of direct reports)
  • Passion for retail, fashion and the Old Navy brand
  • Ability to apply thought leadership to overall site strategy as well as translate product stories into compelling marketing messages
  • Strong leadership and people management skills. Track record of effectively inspiring and mentoring a team
  • Excellent communications skills: timely follow-up, ability to articulate objectives,strategies and tactics to various cross-functional teams
  • Ability to analyze data , interpret for a broad audience and develop fact-based recommendations to drive marketing decision-making
  • Ability to communicate persuasively and present effectively in a variety of presentation settings (one-on-one, small and large groups, with peers, directreports, and management)
  • Solution oriented mindset, with proven ability to tackle challenges for self and team proactively and independently
  • Endless drive to evolve, innovate and advance marketing projects & strategies
  • Superior time management skills – able to deliver complex strategies under tight deadlines, as well as engage larger marketing team to deliver under tight deadlines
  • Ability to thrive under pressure, ambiguity, and in a fast paced environment
  • Ecommerce experience preferred
  • 7+ years relevant experience
  • BA/BS
4

Mariott Senior Marketing Manager Resume Examples & Samples

  • Act as key liaison between the partner teams, advertising/media agencies, & other internal cross-functional teams
  • Guide advertising campaign and creative development
  • Utilize internal/external competitive insights, including reporting, analysis and market research to make ongoing media investment decisions
  • Development of card positioning and marketing claims
  • Work with and direct Public Relations and agencies to create and develop product awareness campaigns
  • 8+ years of marketing experience in marketing strategy, creative strategy, and loyalty programs
  • Strong project management, communications, multi-tasking and leaderships skills are keys to success
  • Strategic insight and ability to identify business building opportunities
  • Creative and branding development experience
  • Strong financial analytical skills to manage marketing plans and budgets that meet P&L objectives
  • Prior client management in the travel and entertainment industry preferred
  • Must have the ability to work effectively across the organization and the partner
  • Demonstrated ability to manage complexity and effectively direct multiple marketing initiatives across multiple channels
5

Senior Marketing Manager Resume Examples & Samples

  • Candidate must possess at least a Bachelor's Degree, or Professional Degree in Business Administration, Marketing, Mass Communications, or equivalent
  • Strong strategic thinking skills and is result oriented
  • Independent and a good team player
  • Ability to multitask and to perform under pressure
  • Strong command in written and spoken English and Bahasa Malaysia
  • Computer literate with good Microsoft skills
  • Good interpersonal skills and able to interact with people at all levels
6

Senior Marketing Manager Resume Examples & Samples

  • Collaborate with the network of CP marketing and communications people at the Regional level; provide guidance, information and support to enable successful deployment of relevant programs
  • Maintain up-to-date knowledge on the CP sector issues, trends and long-term implications for EY’s GTM approach
  • Show initiative, coupled with accuracy and attention to detail
  • Demonstrate the ability to work under pressure and to tight deadlines
  • Demonstrate experience of working in a virtual, cross-border team
  • Responsible for the performance management of the Senior Marketing Executive
  • Good understanding of the business, market and emerging issues facing the CP sector
  • Proven ability to manage complex processes and/or projects at a global level
  • Some knowledge of digital media
  • Experience managing internal support networks
  • Outstanding communications skills required to liaise with an array of stakeholders
  • Ability to challenge views/perspectives while securing buy-in within different areas of the business Who we are
7

Senior Marketing Manager Resume Examples & Samples

  • This role applies to individuals covering a broader area of responsibility versus focusing on one specific role
  • Requires some overnight travel
  • Minimum eight years of proven and progressive marketing experience, including a minimum of three years proven financial services industry-specific marketing experience, or management consulting experience or equivalent. Including a minimum four years marketing management experience or equivalent
  • Bachelor’s degree in marketing or business related field or equivalent experience. Masters degree in Business strongly preferred
  • Strong planning, analytical, communications, decision-making, influencing, interpersonal and project management skills
  • Demonstrated ability to lead and respond positively to change, demonstrate flexibly when addressing shifting or competing priorities
  • Developed managerial capabilities as demonstrated by project leadership skills; breadth of strategic thinking; business acumen and successful staff management
  • Able to share responsibility for key decision making with a team, while accepting responsibility to drive internal decision-making processes. Ability to effectively influence and communicate across various business lines and units at senior levels within the organization
  • Strong knowledge of the business, products and services supported as well as the external environment affecting them
8

Senior Marketing Manager Resume Examples & Samples

  • Develop annual plans; lead planning, development and execution of campaigns for acquisition, growth and retention of Mass Retail and Mass Affluent/Retiring Boomers clients for Mutual Funds Distribution
  • Manage and optimize marketing programs that increase profitability of Mass Retail clients – grow and increase revenue by anchoring clients in long-term funds
  • Grow and increase revenue of Mass Affluent clients through programs that support clients through retirement and de-accumulation
  • Deliver on integrated marketing campaigns utilizing Television, Radio, Online, Print, Direct Mail, Outbound Telemarketing, Offers & Opportunities, Fulfillment and in-branch merchandising to support in driving awareness, acquisition and growth targets
  • Lead cross-functional teams on Direct Marketing, Digital / Social Media Advertising, Retail Merchandising, Event Marketing, Contact Centre, Sales, Public Relations, etc. on campaign delivery, ensuring communication is effective and customer-centric and that end to end fulfillment process is aligned to campaign requirements
  • Responsible for development of 365-day marketing strategies
  • Develop and implement marketing activites that leverage synergies across all business strategies to optimize marketing spend
  • Overall budget management and responsiblity
  • Campaign measurement, assessment, and continuous response alignment
  • Manage agency relationships to maintain their accountability for budgets and the quality and consistency of their services and physical output
  • Manage team of direct reports, as well as indirect reports
  • Authority to recommend strategic marketing plans that directly support Mutual Funds Distribution
  • Collaborate to ensure highest quality approach to client contact and overall client contact management principles to improve client impact
  • Enhance impact of all marketing activity/elements through strong, proactive integration of Mutual Funds Distribution and GIC product priorities
  • Mitigate budget risks through highly collaborative marketing initiatives that leverage other ongoing marketing programs
  • Previous 8 to 10 years marketing experience in banking and / or investments
  • Extensive marketing planning experience with strong and proven experience/exposure in database marketing, advertising, direct & relationship marketing, collateral and sales force materials, results tracking and analysis, integrated communications and research across all media
  • Extensive Direct Marketing experience required
  • Ability to understand and leverage consumer environment associated with financial service products and translate into high-impact marketing activity
  • Strength in coaching and people development, including observational coaching
  • Strong ability to work in a collaborative, supportive way
9

Senior Marketing Manager Resume Examples & Samples

  • Determine & Develop Marketing strategies in line with the GTM plans according to country needs
  • Drive Marketing activities on local level in order to maintain, achieve and develop brand and category positioning within the market
  • Manage and direct the Marketing budgets according to brand priorities
  • Monitor & Control marketing spending + ensure effective and efficient investments
  • Manage and direct the execution /adaptation of global brand campaigns, focusing on holistic implementation across all available channels
  • Strategically developing & implementing holistic concepts/initiatives for the country (Inc Trade Marketing Sports style division)
  • Drive retail marketing and key accounts marketing strategies as fully integrated concepts
  • Lead and direct key agency interfaces with regards to the development of strategic annual plans as well as annual evaluations and contract negotiations
  • Successfully lead the Marketing Team in achieving the overall objectives for Marketing Strategies
  • Lead and follow the rang building and order process for all distribution channels for the country to achieve maximum range efficiency
  • Control product pricelists to achieve standard margin targets
10

Senior Marketing Manager, Cards Partnerships Resume Examples & Samples

  • Leading the Partner Card acquisition strategy to maximise New Account Growth and Profitability
  • Managing and leading a strong team of 4 outstanding marketing professionals to deliver on core objectives and strategy
  • Managing the team’s professional development through coaching, support & engagement
  • Strategizing to optimise acquisition profitability focusing on product mix and acquisition promotional pricing
  • Managing the implementation of the Partner marketing plan, ensuring all campaigns are executed in a timely fashion. This involves developing creative briefs for the Agencies, aligning and coordinating stakeholder input, seeing creative development through to production and liaising with our Media agency to push campaign live
  • Delivering relevant positioning, product and pricing combinations to maximise acquisition, activation and utilisation
  • Maintaining a thorough understanding of the market, competitor activity and relevant product and consumer trends
  • Bachelors degree in Marketing or related discipline
  • Minimum 8 years in Marketing. Experience in banking, financial services, or telco considered a plus
  • Proven experience leading a high performing team and managing direct reports, with the ability to build strong team dynamics
  • Proven experience in developing and maintaining strong relationships and partnerships to drive business growth
  • Be results driven and self motivated
  • Strong understanding of campaign analytics
  • Excellent time management skills
  • Strong understanding of and experience in the creative/collateral development process
11

Senior Marketing Manager Resume Examples & Samples

  • A bachelor’s degree in marketing, strategy, business or related field is required; MBA preferred
  • A minimum of 8 years experience, preferably combining B2B and B2C exposure and understanding
  • A collaborator and connecter with expertise in leading cross-functional teams to deliver results against shared goals
  • A leader who is energized by the way consumers, businesses and brands engage in our increasingly digital world
  • A critical thinker with intellectual curiosity to surface insights and implications, and apply them to think creatively about market solutions for our clients
  • An empathic coach who values the success and growth of others as much as oneself
  • Analyze and synthesize data and insights to identify market opportunities and create market-winning strategies for our clients
  • Lead, coach and develop team of Client Strategy Managers
  • Lead a Creative Development team, providing strategic direction to execute the visual component of integrated marketing solutions
  • Prepare and lead client presentations and/or proposals which include compelling strategies based on the marriage of business acumen and market and consumer research and insights
  • Possess a solid understanding of digital media and how advertisers can utilize it to drive results for their business
  • Develop and lead sales development training programs as well as market and consumer insight based data to advertising sales team
  • Works closely with Insights and Analytics team to leverage and shape local and national research tools
  • Provide support and knowledge-sharing across Gannett to transfer learning and best practices
12

Entrepreneurship Senior Marketing Manager Resume Examples & Samples

  • Close liaison with senior partners across the UK to help establish EY as a leader in the fast-growth, high-value entrepreneurial market
  • Regular contact with UK middle-market teams to align messaging and activities with regional growth plans
  • Responsibility for developing and implementing communication strategies to meet agreed business and marketing objectives both across entrepreneurship and EOY platforms
  • Ensure the UK entrepreneurship marketing strategy aligns with overall, regional and UK business growth goals, and that all initiatives remain consistent across the business
  • Overseeing all resources and activity relating to the EOY programme such as events strategy and execution, content creation, ROI and metrics tracking, integration with other marketing programmes, global EOY interaction external communications, sponsorship, advertising, promotion, internal communications and alumni
  • Identification of new opportunities to drive increased value for both EY, clients and entrepreneurs
  • Establishing a strong relationship with key internal stakeholders to drive broader participation in EOY in the UK firm
  • Delivering a programme which supports and contributes to relationship building and business development
  • Developing a strong network of functional relationships with external parties such as sponsors, media and business partners
  • Developing a deep understanding of the Entrepreneur Of The Year Programme and determine how EY can reinforce its position as a leader in this area
  • Management of the EOY Alumni programme working closely with regional marketing teams
  • Management of a yearly planning process and report on all activity
  • Responsibility for a marketing budget (approx £850K)
  • Management of a team of 5 and integration of other teams and marketing disciplines (internal comms, PR, branding, design)
13

Senior Marketing Manager, Channel Marketing Resume Examples & Samples

  • Very strong strategic planning skills to successfully develop programs that are aligned to business plans
  • Significant prior success in marketing and/or communications required, including in the areas of Channel Marketing, Website Promotion, Digital and Social Marketing
  • Expert project manager, with a proven ability to successfully lead and complete complex projects with multiple stakeholders
  • Minimum 7 years marketing experience, preferably 4 years in Financial Services
  • Proven track record launching integrated marketing initiatives from concept to roll-out within complex organizations
  • Substantial experience developing marketing strategies and programs to support sales and product delivery
  • Organizationally savvy, comfortable presenting to senior leadership
  • Proven relationship management skills; strong facilitation and cross-functional team building skills; diplomatic
  • Worked in changing, high growth environments; comfortable with ambiguity and working in matrixed organizations
  • Very high level of project management and attention to detail
14

Senior Marketing Manager Resume Examples & Samples

  • Drive strategic direction of traffic driving, customer acquisition and brand awareness initiatives
  • Manage key business development channels in partnership with GID Marketing Team including
  • Strong cross-functional relationship building
  • Strong familiarity/experience managing marketing channels (advertising, consumer,retail background required)
  • Sound analytical skills and proven track record working on retail business model and with retail analytics
  • Ability to be creative, take risks and confidently lead Piperlime’s strategy to develop new channels for acquisition
  • Strong communication and partnership skills. Highly effective and active participant/leader in a variety of formal and informal presentation settings. Effective in cross functional teams. Ability to command attention to drive business requirements
  • Self-starter with the ability to work in fast-paced environment, deal with ambiguity, and prioritize multiple projects
  • Track record of executing successful marketing campaigns
  • Passion for the Piperlime brand and the online channel
  • 8+ years relevant experience in retail/ecommerce
  • 5+ years with advertising agency
  • Strong computer skills required, including Microsoft Excel, PowerPoint, Word, etc
15

Senior Marketing Manager Resume Examples & Samples

  • Develop messaging and identify key deliverables and distribution methods. This will include content creation, production and distribution through print, web, email and other delivery methods
  • Transform raw research, insights and data into various product communications that resonates with clients, adjust for tone and complexity of each target audience and reinforce overall messaging and campaign objectives
  • Work proactively in fast-paced and dynamic environment that relies heavily on cross functional interaction to maximize marketing and sales opportunities
  • Shape routine/run-rate communications such as fact cards, product profiles, sales ideas and web-related product content in a way to help strengthen core messaging of firm capabilities
  • Collaborate with marketing team, advise on campaign messaging, communication strategy and marketing content for a range of investor audiences within the financial intermediary division
  • Conduct competitor research to evaluate, develop and improve existing product campaigns/programs, while ensuring message and brand consistency
  • Work in tandem with the firm’s Compliance department to ensure that all materials meet FINRA and SEC regulatory guidelines
  • Provide writing and editing support, as needed, for marketing materials including promotional materials and website content
  • Coordinate efforts of cross functional teams through the marketing idea/execution process; this would include leading meetings, developing plans, driving communications, assigning tasks and establishing accountabilities
  • Stay informed and up-to-date of market trends, regulatory updates, and internal changes to maintain thorough industry knowledge and uncover new marketing opportunities
  • Coordinate and facilitate special projects as requested by management
  • 3-5 years of marketing communications experience within the investment management industry
  • Exceptional writing skills with proven ability to simplify complex concepts
  • Broad knowledge of investments
  • Project management experience with proven ability to execute projects independently
  • Proficiency in Microsoft Office and Adobe tools
  • Responsive to client needs
  • Strong attention to detail; accurate
16

Senior Marketing Manager Resume Examples & Samples

  • Work with Director of Marketing and Director of Comms to create an overall regional 360 marketing and communications strategy for business growth
  • Work in partnership with the Horseferry engagement team to support the EMEIA marketing and communications programme with a particular focus on seasonal product pushes, festive and flagship strategies, underpinned by consumer insight
  • Ensure marketing effectiveness is at the heart of all thinking
  • Own engagement of the regional strategy, driving it through the hubs, ensuring all hubs are aligned
  • Pull together all regional activation plans, cross fertilisation of ideas between hubs
  • Work with hub leads to create hub marketing and comms strategy, ensuring its in line with overall regional strategy
  • Develop and own, alongside Director of Marketing and Director of Comms, long term, cross regional/hub partnerships
  • Create and drive the regional travel retail and tourism strategy and execution
  • Own any cross regional projects
  • Manage the Delivery Coordinator and ensure all regional projects are being delivered with CMD, helping to intervene if needed
  • Manage the Events manager, ensuring that Events are integrated into the overall partnership strategy
17

Senior Marketing Manager Resume Examples & Samples

  • Philosophy color
  • Ckone Color
  • Manage communication and alignment of promotional programs to field sales & sales administration. Work with Sales Admin on operational issues including forecasting, allocations, special events, and shipments
  • Lead status with global marketing
  • Strong presentation and communication skills, Strong attention to detail and accuracy
  • 8+ years relevant work experience in marketing or product management
  • Experience with color cosmetics in the US market is a must
  • Experience with the Ulta account would be ideal
18

Wm-senior Marketing Manager Resume Examples & Samples

  • Events
  • Sponsorship
  • Written communications, internal and external (including client & sales literature and internet channel)
  • There is a strong focus on events within the program, which are well established, commercially focused and often relate to sponsorship activation or lead generation/prospect management to bring pools of prospects to the table, as well as creating programs for client appreciation
19

Senior Marketing Manager Resume Examples & Samples

  • Marketing Strategy
  • Brand Identity
  • Segmentation, CRM utilisation & Communications
  • Mentoring a high performing team
  • Passionate about people, developing people and resonating with people both internally & externally
  • Comfortable with Data Analytics, managing data and using data to make recommendations and decisions
  • Innovation and thought leadership
20

Cmd Deals Transactions Senior Marketing Manager Permanent Resume Examples & Samples

  • Revenue growth
  • Enhanced relationships and networks
  • The DealTalk website is our primary external communications channel – strategy/ innovation of the site, content development and promotion of this site on an ongoing basis
  • Developing deals centric marketing strategy/ plans, in conjunction with the partners and CMD marketing teams
  • Providing strategic advice and guidance to partners concerning how to raise profile, awareness and drive market reputation to key buyer groups
  • Design, production and delivery of market positioning deals focussed campaigns
  • Work with PR teams and business unit leaders to build overall Deals Transactions brand and reputation
  • Promoting initiatives internally, educating and building connections across the firm with important referrer communities
  • Managing the risk and quality aspects of marketing programmes
  • Developing new innovation/techniques and opportunities to differentiate the Deals Transactions business
  • Collaborate with BD teams to share targeting data and support the business to build effective external relationships. Utilising the skills of the different teams in CMD (e.g. Thought Leadership, Buyer Programmes, Market Campaigns, Pursuit & Proposals etc) to deliver planned activity
  • Line managing the Deals Transactions CMD marketing team (currently one manager and one executive)
21

Senior Marketing Manager Resume Examples & Samples

  • Global collateral - Develop and update collateral for NBIG product lines that is consistent and can be leveraged for use around the world
  • Global webinars - Recruit speakers, promote globally and support the operation of webinars that are both regional and global in significance. Work with in-country marketing teams to expand locally planned webinars to global audiences
  • Social media - Manage and create the monthly social calendar via Hootsuite. Develop a constant stream of content for Facebook, Twitter, Pinterest and LinkedIn pages
  • Customer insight - Manage market research efforts with customers using tools such as Pearson Bright Ideas for feedback/insight/crowd sourcing
  • Campaign management - Oversee and manage all facets of multi-element marketing campaigns. Includes planning, creative development and oversight, program launch, results tracking via marketing operations tools and follow up
  • Reporting and analytics -establish KPI’s, build measurement capabilities for them with marketing operations, manage the reporting process and review for accuracy before distribution to appropriate NBIG and Pearson associates
  • Global testimonials - Recruit and collect NBIG customer testimonials from schools, clinicians, and end users in the United States and globally. This effort will include video, audio, webcam and written testimonials
  • Global events - Develop consistent strategy for NBIG presence at events. Develop and track key measures to assess efficacy of these events. Select significant US events in which to participate. Personally attend significant US and Global events to feel the pulse of the customer
  • Offer development - Work with peers in other Pearson product areas to develop joint product offerings, and supporting marketing messages that highlight Pearson’s strengths and deliver unmatched solutions. Potential areas for collaboration include English Language learners (ELL), Response to Intervention (RTI), math and reading
  • Global marketing collaboration - Lead quarterly conference calls with global marketing associates to share information and collaborate on joint initiatives
  • Marketing communications - Support director in development of all media programs including online, social media and print advertising in publications like CHADD, ADDITUDE and NASP. Build reciprocal relationships to target placement of NBIG stories. Evaluate all forms of advertising, marketing, and promotion to determine their effectiveness. Manage entire campaign from ideation through results tracking
  • Email drip programs - Oversee email-based customer communication program that nurtures customers across the buying lifecycle. Define and update the lifecycle for each product line. Develop email copy to support a 12+ month communication cycle, and work with marketing operations to track customer progress
  • Channel support - Act as liaison to assist field and inside sales teams with necessary product information. Support them with their interactions with the Pearson K-20 sales teams. Assist the Business Development team with any required product and market information and support
  • Public relations - Engage frequently with our PR teams (internal and external) to maximize the value of this channel. Activities include press releases, press advisories and byline articles in education and healthcare specific publications
  • Web site updates - Working closely with NBIG marketing operations and Pearson shared services, oversee the updates to NBIG websites. These updates will range from short targeted updates to full website redesign. Work with internal and external teams and partners and provide crisp, efficient content for web updates
  • 5+ years of Marketing experience Digital marketing - SEO/ analytics/ marketing automation Program management Marketing communications Social media campaign management Email campaign management
22

Senior Marketing Manager Resume Examples & Samples

  • Relevant marketing experience (preference given to those with strong conference marketing experience/finance events)
  • Computer literacy skills (PC based software systems and relational databases, word, excel, powerpoint)
  • Experience of Salesforce, Eloqua and Omniture, but training will be given
23

Senior Marketing Manager Resume Examples & Samples

  • Microsoft Office
  • Front and back-end database interface, preferably with Blackbaud products
  • Marketing production and trafficking
  • Direct marketing and list management
  • Media buying
  • Integrated marketing communications
  • Track record of visibility partnerships
  • Digital design
  • Web programming
24

Senior Marketing Manager Resume Examples & Samples

  • Advanced knowledge of and ability to apply marketing strategies to marketing tactics
  • Manager of marketing plan development, including marketing research
  • Advanced ability in the development of brand positioning, brand architecture, competitive assessments, customer segmentation, solution brands and building on brand equity
  • New Product launch plans and roll out to customers
  • Brand lead role for special marketing projects
  • Alignment with the Marketing function area needs (PR, Direct to Customer, Show Management, web)
  • Review/recommendations of marketing effectiveness versus objectives
  • Monthly department reports, financial and customer analysis, and quarterly updates
  • Clear communication of plans and alignment to internal and external stakeholders, and persuading others to support ideas
  • Knows and applies basic marketing mix concepts (brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives/strategies, customer segmentation)
  • Knows procedures and marketing mix elements that drive increase in volume and brand equity. Knows and applies basic marketing strategies
  • Establishes courses of action for self and others to ensure work is completed efficiently in light of strategies and destination of department and organization
  • Conveys information and ideas in a clear, meaningful, and timely manner, providing information to ensure understanding; solicits input from the audience during the communication
  • Understands complexities and interdependencies of information and events to develop more effective solutions and ideas
  • Generates alliances internally and externally by continuously identifying and acting on those things that will create success for company and its customers, suppliers, community
  • Develops and uses collaboration for purpose of accomplishing work objectives; develops relationships with other individuals by listening, sharing ideas, and appreciating others efforts and point of views
  • Persuades others to support or agree with an idea, issue or position
25

Senior Marketing Manager Resume Examples & Samples

  • Act as the territory business leader and expert, including overseeing the local daily business operations
  • Adapt and develop the brand strategy for the local markets, devising tactics and its execution
  • Make consistent and impressive use of Social Media including integrating collaborative efforts with Social Media influencers
  • Lead the planning and presentation of the marketing strategy for all Blizzard franchises in the territory
  • In-depth competitive and market evaluations
  • Develop rational forecasts and models based on the local market conditions
  • Develop price strategy decisions, testing techniques and implementation
  • Work with the marketing head on the key objectives and strategic goals for the region
  • Coordinate the development and production of marketing materials
  • Control local marketing budgets by Franchise and manage by the numbers
  • Manage the local advertising agencies for efficiency and impact
  • Co-manage the local brand managers
  • Drive the implementation of marketing campaigns
  • Coordinate execution of plans with sales teams
  • Coordinate the execution of the different local deals with business development
  • Work with, and leverage partner resources to create marketing plans to promote Blizzard Entertainment’s products
  • Act as a project leader when assigned
  • Act as the business / operational manager of the local office
26

China Software Senior Marketing Manager Resume Examples & Samples

  • Owns the development and execution of the go-to-market plans to support specific Dell Software growth initiatives
  • Develops content and programs that achieve sales demand through print and electronic collateral, sales training, and customer research and customer briefings
  • Serves as subject matter expert for specific vertical(s) on industry trends, customer buying behavior, pain points, competitors, and vertical market opportunities
  • Facilitates the strategic planning process to execute end user events and channel events with channel counterparts to ensure timely and successful execution
  • Utilizes standard campaign methodology and metrics to track marketing/sales efforts and drive program results throughout quarter/year
  • Provides sales team with marketing roadmaps and training on key initiatives, industry trends and partner solutions
  • Determines most effective segment/vertical sales tools and drives usage to maximize sales productivity
  • Ensures that sales and marketing teams understand and are able to fully utilize tools to enhance sales and marketing activities
  • Supports channel event strategy
  • Works with merchandising and online teams to make recommendations/decisions on dell.com content
  • Team management responsibility; people manager skills preferred
  • 8 to 10 years in software marketing or channel marketing
  • Specialization preferred in one of the following areas; Data Protection, Database Management
  • Strong communication and analytical skills in budgeting and marketing program ROI
27

Senior Marketing Manager Resume Examples & Samples

  • Own end-to-end email and messaging strategy, plan, and execution and increase the customer engagement and overall success of ModCloth’s large and important email & push marketing efforts
  • Own and drive segmentation efforts and execution to deliver more targeted and relevant messaging to improve brand engagement and sales
  • Understand and develop the appropriate email marketing strategy in line with overall marketing strategies and goals, support brand stories, community engagement, and our merchandising stories
  • Manage a small team that executes all daily operations and trafficking of direct to customer email and push notification communication
  • Partner with cross-functional marketing and promotions teams to develop and deploy effective email marketing campaigns in a timely manner while setting measurable campaign goals
  • Present, assess, and evaluate on-going results of email and messaging campaigns. Share learnings across the team to improve and optimize efforts
  • Lead customer lifecycle messaging strategy
  • Manages business relationship with key partners such as our email service provider and push notifications vendor Ensure vendor effectiveness, efficiencies, and maximize their technology for use in our communications efforts
  • Develop and prioritize an on-going test & learn program
  • Oversee and approve creative brief development and provide appropriate guidance to supporting teams
  • Partner with analytics to develop and implement improved campaign performance across triggered, newsletter, transactional and push messaging
  • Recommends future initiatives and areas of focus for the email program based on email industry trends, results, and best practices
  • 8+ years of marketing experience with at least 5 years of prior email marketing and/or CRM & retention/engagement experience
  • 2+ years of previous management experience
  • Driven marketer & self motivated leader looking to make a significant and important impact to the ModCloth business and to help women feel like the best version of themselves
  • Successful track record of developing, executing, and analyzing email marketing campaigns with the ability to make recommendations for optimization
  • Strong analytical skills with a knack for extracting data in order to inform future campaign decisions
  • Strong written and verbal communication skills along with a keen attention to detail
  • Ability to thrive in a fast-paced environment. Ability to manage multiple projects with various deadlines simultaneously
  • Previous experience w/ Email Service Provider Responsys or another large ESP
  • LI-EW
28

Senior Marketing Manager Resume Examples & Samples

  • Create and drive marketing strategies to support the growth of our key products, support the sales efforts and own the conversation around everything AOL
  • Direct and help execute on all marketing activities including trade activations and communications, sales support activities and collateral, traffic driving strategies, all brand activities and PR initiatives
  • Develop overarching marketing strategy, channel mix, and creative approach, ensuring efforts are “on brand” and consistent throughout all channels
  • Routinely monitor metrics and analyze customer trends in order to make recommendations, adjust marketing plans accordingly and foster a culture of innovation
  • Collaborate with cross-functional teams and be comfortable communicating with all levels in the organization from junior staff to upper management. Vendor or partner management
  • Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups
  • Plan and direct development and communication of informational programs to maintain favourable trade and public perceptions of the brands
  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product awareness and market to trade partners
  • Confer with other managers to identify trends and key group interests and concerns or to provide advice on business decisions
  • Management of all aspects of trade and consumer marketing & communications for multiple brands; including media campaigns, contests, events, PR, media, speaking opportunities and trade activations
  • Analytical and quantitative thinker, with excellent business acumen. Experience working with and leveraging data insights to optimize efforts
  • Positive, high energy, self-starter with the desire to work in a fast-paced, changing and deadline-driven environment who is results-oriented, team player with strong time management skills and a “can do” attitude
  • A proven collaborator with experience working across multiple teams to achieve defined goals
  • Detail-oriented and organized individual with excellent written, oral communication, project management, copywriting and presentation skills
  • Experience using Office, Photoshop and key web analytics tools such as Omniture a plus
  • Impeccably honest and ethical, with good judgment and common sense
  • Event management experience preferred
  • Bachelor's degree in a related field (Maters or specialties a plus)
  • 5+ years marketing-related experience
  • Or relevant combination of education and experience
29

Senior Marketing Manager Channel Resume Examples & Samples

  • Churn Reduction - Reduce voluntary churn within the HHLT call centres
  • Drive sales, and increase overall ARPU
  • Loyalty Channel Communications - Improve agent knowledge through updating and improving key communications such as: job aids, One Source documents, Blueprints, weekly channel calls. Plan and implement quarterly events on site to further drive strategies into channel
  • Knowledge/Training - Develop competitive positioning to overcome objections that lead to customer cancellations. Act as a conduit between the Loyalty Strategy teams and the channel to provide key insights into channel activity and opportunities to improve on churn
  • Leading Insights and Analysis - Guide analysis of call data (through Blueprints) on a weekly and monthly basis, determine key areas to conduct deep dives and develop strategies for churn improvements. Conduct weekly call listening, focus groups, and gain overall agent buy in regarding new programs and strategies
  • System Improvements - Identify and drive system improvements to ease operations across all LOBs. Work with Project teams to develop and prioritize long-term system enhancements
  • Hype campaigns - Drive improvements in the call centre through weekly/monthly hype campaigns. Design, implement, and manage relationship with our hype vendor
  • University Bachelor’s degree required, MBA preferred
  • 3-5 years experience in a similar Marketing Manager role, preferable in channel marketing – leading dynamic teams
  • Ability to motivate and develop team members
  • Highly motivated and able to proactively seek out innovative approaches to business challenges
  • Excellent communications skills, both written and verbal (ability to effectively communicate and present to people at all levels)
  • Strong leadership and influencing skills
  • Results driven – ability to develop clear team scorecards that drive team results
  • Ability to work with several internal stakeholder clients and
  • Highly organized, detail-oriented and the ability to manage multiple projects simultaneously
  • Action oriented and demonstrated ability to deliver results
  • Advanced skills in Microsoft Office (Word, Excel, PowerPoint, etc.)
30

AVP, Senior Marketing Manager Resume Examples & Samples

  • Bachelor's degree in business marketing or related subject required with 8-10 years of marketing experience with minimum 3 -5 years in digital marketing environment preferably in financial institutions and/or agency with main account client in digital/social marketing
  • Able to maintain cohesive and collaborative relationships within the division and with external functions, resulting in a high performance, goal oriented, team environment
  • Demonstrated experience in creating multi-channel marketing programs within a large organization where lead generation and customer acquisition was the primary goal
  • Deals with changes and handles stressful situations with a professional demeanor
  • Be resourceful and comfortable leveraging consumer insights and marketing best practices to drive program solutions
31

Senior Marketing Manager Resume Examples & Samples

  • Responsible for the creation and execution of the marketing portion of basic to moderately complex assigned vendors' overall business plan
  • Responsible for customizing existing programs to meet the needs of their assigned vendors
  • Assist assigned vendors with applying product marketing strategies through China. Maintains product marketing plans, managing vendor coop/MDF and representing China in marketing related business meetings
  • Uses a basic understanding of marketing trends, product positioning and market opportunities in completing assignments
  • Essential Functions: vendor management and Budget Responsibility
32

Senior Marketing Manager Resume Examples & Samples

  • Assist division in establishing marketing initiatives that support their sales goals
  • Ability to manage employees
  • Ability to manage a line-item budget for all affiliates
  • Create, implement, track, and execute sales contests and incentives
  • Evaluate effectiveness of all promotion and advertising programs and recommend changes
  • Work with our advertising agency to develop strategic advertising initiatives
  • Work with other divisions and lines of business within the Bank to increase cross-sell and customer relationships
  • Assist in the communication of product initiatives throughout the Bancorp by regular interaction with affiliates
  • Manage multiple vendor relationships and monitor effectiveness and efficiency of these vendors
  • Recommend in-bank collateral design and mix, and assist in the execution of these ideas
  • Communicate with all levels of management, both at corporate and the affiliates, regarding marketing initiatives
  • Support the company brand through the adherence to branding guidelines
  • Manage all projects within the line of business marketing budget
  • Perform any other duties as assigned
  • Seven (7) or more years of job related work experience
  • Knowledge of advertising mediums
  • Strong organizational skills
  • Previous experience managing people is preferred
  • Must be able to work in a team environment with the ability to interact well in a positive manner
  • Work requires the ability to multi-task and be flexible
33

Senior Marketing Manager Resume Examples & Samples

  • Be a strategic visionary to drive long-term growth of the Walt Disney Company Brand through the individual content franchises within TWDC’s large and diverse IP portfolio
  • Develop and operationalize 3-5 year strategic plans by franchise that support global plans while meeting country objectives
  • Lead development and implementation of the integrated marketing plans to build equity and sales of responsible franchises, as well as measure effectiveness of the marketing programs
  • Lead cross-functional teams to drive synergy, marketing and consumer messaging for all franchises across TWDC-CHINA divisions
  • Maximize key franchise marketing and promotional partnerships by identifying multiple business opportunities across the TWDC-CHINA divisions and IP portfolio
  • Partner with the Corporate Communications Team on sustained consumer publicity strategies and execution for each franchise beyond key content release windows
  • Develop regionalized sales and marketing materials including pitch kits, sell-sheets and sizzles and video content
  • Manage TWDC-CHINA synergy marketing budgets for each franchise
  • Lead Creative agency to coordinate franchise branding, packaging and other collateral across TWDC-CHINA divisions to drive franchise continuity across all consumer touch points while maintaining global brand integrity and meeting divisional branding requirements
  • Work with divisional and corporate research teams to ensure TWDC-CHINA has the appropriate metrics, analytics and consumer insights to make effective strategic decisions to drive brand and franchise growth in each market
  • Experience working with or for multiple divisions of a major entertainment company
  • Experience working in diverse international emerging territories
  • 10+ years experiences in marketing, brand development, promotions or sales for multi-national fortune 100 companies
  • A mature, self-motivated manager who is also able to successfully implement multiple initiatives, driving results for the company. The candidate must have a strong “partnership” mentality in working with others. The successful candidate must also demonstrate the following
  • Strong planning and execution skills: able to multitask or manage several projects concurrently with minimum supervision
  • Communication skills: persuasive and convincing both in oral and written
  • Problem solving skills: able to resolve issues independently and communicate solutions effectively
  • Analytical skills: able to provide sound recommendations based on good understanding of different Business Units’ needs, China market situation, trends and consumer insights
  • Professionalism and integrity, a team player, perform well under pressure
  • Proved track record of building new brands and leading growth of existing brands
  • Experience writing and executing multiple-year strategic plans
  • Demonstrated success in building relationships across all levels of an organization (Executive through Managerial)
  • Drives results through consensus building, team work, and identifying common goals
  • Well-developed computer skills (Excel, Word, PowerPoint, Outlook, etc.)
  • Bachelor’s degree in Business Administration, Marketing, Management or related field in top university
34

Senior Marketing Manager Resume Examples & Samples

  • Devise a comprehensive road map with all key stakeholders across the business, clearly identifying all of the touchpoints with Sky
  • Priorities include
  • Post marketing support for the existing DMD deal (including Sky Movies Disney, Sky Living, Sky Movies, Now TV, Sky Store, special pop up channels, etc.)
  • Initiating and implementing activity with the Sky Broadband team by liaising closely with the film-makers and clearly communicating the requirements and issues to all concerned
  • Close liaison with Disney Channel Marketing team to ensure consistency of approach with Sky and to maximise all opportunities
  • Work closely with Studio teams to oversee all special projects (e.g.. TV specials) and work with Sky to develop marketing support for studio releases
  • Establish strong relationships with the team at Sky to maximise opportunities with events at the 02, Sky Academy and 'Mums' initiatives. Create impactful PR campaigns with Sky and utilise Sky's extensive retail space, events eg. Sky ride, and customer communications when appropriate. Have responsibility for placing the UK marketing priorities on the agenda for discussion with Sky (e.g.. Living Well, Local, Party, Brand, etc.)
  • Communicate all activity from 'Team Sky' on a regular basis
  • Effective asset management and talent optimisation is key
  • Strategy: Create an annual marketing plan to encompass all initiatives that influence Disney and Sky. This should evolve as opportunities arise and be communicated to all stakeholders within Disney, including the CMO, Franchise and studio teams and Disney Channel Marketing
  • Front line day to day customer support
  • Develop and sustain relationships across the Sky universe
  • To support the DMD deal, the areas of focus will include campaign approvals across Movies, Series and Specials. Areas of focus will include advertising, on-line activity, on air promos,, sponsorship, merchandise, publicity, etc. It will also require talent management, particularly on the ABC Studios side, with Sky Living. Work with the regional marketing team to plan and implement talent access requests
  • Post sale marketing support for Sky Movies Disney includes building six promotional stunts per year to support the wider TWDC properties. In 2015, it will be the 25th anniversary of Sky Movies and the third birthday for Sky Movies Disney (March). Around both of these milestones, there will be increased levels of activity
  • Oversee local use of daet.tv, Screening Room and Videonet and increase client awareness of these sites
  • The goal is to have a long term deal with Sky Broadband and this team will work towards achieving that goal. The ongoing activation of the Sky Broadband campaigns involves (but is not limited to) the following
  • Liaison with DM+ Commercial team to agree terms
  • Liaison with film-makers and franchise teams re the creative content of each ad as well an ancillary activity (e.g.. social, digital, internal initiatives to support the campaign, etc.)
  • Management of Sky's requests throughout the process
  • Timely management of creative and legal approvals
  • Communication of campaign throughout DM+ community as well as rest of The Walt Disney Company
  • The role will also have responsibility for the execution of any special events with Sky. This will include exhibitions at the 02 or the proposed Sky/Disney visit to Disneyland Paris for brand immersion. There is an expectation that the areas that, to date, have been unexplored such as opportunities with Sky Academy, will be reviewed and significant activity will result
  • Excellent communication skills and relationship building with an ability to inspire enthusiasm and confidence
  • Previous experience in a TV marketing/media environment
  • Previous commercial experience and budget management
  • Previous people management experience is essential including conducting annual reviews, performance management etc
  • Proven experience of managing acting talent
  • Experience of brand management
  • Proven communication skills with the ability to influence and challenge
  • Evidence of working autonomously
  • Time management skills and effective delegation is desirable
  • Proficiency in Zeus, SAP, Word and PowerPoint is desirable
35

Senior Marketing Manager Resume Examples & Samples

  • Develop and execute smart marketing strategies & campaigns that raise the creative bar & change perceptions of AOL in the hearts and minds of business audiences and drive growth
  • Create engaging strategy presentations that tell stories, are grounded in research/data, elevate the brand (or product) and present them with conviction
  • Partner with research team & leverage/commission research to develop & test strategies & creative, track performance & optimize campaigns on an ongoing basis
  • Learn & understand a complex organization & partner with manager to develop, recommend & sell a smart brand architecture with challenging branding implications
  • Own development of creative for tentpole events from concept & theme, to identity, design & styleguide, through to execution
  • Develop & execute media plans and provide metrics-driven analysis of channel performance and campaign results
  • Collaborate and work effectively across the organization, specifically with creative, product marketing, project management, the wider marketing organization & sales
  • Bachelor’s degree, preferably in Marketing or other related field
  • 6-8 years marketing experience from media, agency or publisher
  • Knowledge of media & ad tech landscapes; passion for new technologies and emerging trends
  • Experience with B2C and B2B marketing, digital, mobile, social marketing
  • Experience in media strategy, planning, buying a plus
  • A team player with a terrific sense of humor, ability to go with the flow & adapt to changing priorities
  • Excellent written and verbal communication skills, a natural at “presenting”
  • Strong leadership and management skills, a people person
  • High energy, self-directed/motivated, efficient, organized
  • Ability to multitask and manage complex projects
  • Ability to thrive in a fast paced, dynamic environment, under tight deadlines
  • Ability to operate strategically/creatively/analytically and in a detail-oriented & organized manner
36

Senior Marketing Manager Cards Resume Examples & Samples

  • Manage day to day operations of JPMC cards and work closely with the Private Bank
  • Assume Business ownership of the campaigns and communicate parameters and progress cross-functionally
  • Accountable for resolving any servicing escalation and implementation of experience gaps
  • Achieve and maintain an appropriately controlled and compliant review and approval process
  • Collaborate with Global Wealth Management Team to improve our Clients’ experiences and promote Chase Cards
  • Excellent project management skills with ability to solve problems professionally and timely
  • 8+ years of experience in delivering marketing campaigns and/or managing Customer Experience
  • Must be Client focused and demonstrate initiative
  • Must be self-directed and results/goal oriented
  • BS, BA, or equivalent experience
  • Finance/banking or advertising agency account management experience a plus
37

Senior Marketing Manager Resume Examples & Samples

  • Fashion and/or Retail experience is a plus
  • Agency management experience is a plus
  • Experience in a marketing environment that has changing and evolving product, that takes an editorial story-based approach to marketing required. Experience with across digital channels preferred
  • Strategic thought leadership needed, integrating marketing science and brand stories
  • Solutions orientation with flexibility in campaign design
  • Interpersonal skills and leadership - will need to develop relationships and trust with a wide variety of cross functional and global colleagues
  • Able to work across all levels of management
  • Skillful self-starter
38

Senior Marketing Manager, Direct Channels Resume Examples & Samples

  • Develop marketing roadmap and strategy to drive profitable account growth and account targets (13M for Citi Cards, 5M for Loans)
  • Collaborate with Retail Distribution Channel and Marketing teams to implement Tier 1 campaigns for Cards and Loans, including point of sale material consistent with the Rethink Retail platform, brochures, e-channel communications and sales support materials
  • Work with Product teams on recommendation of product marketing offers for Branch, Citi@Work, Partner channels across Citi Cards and Loans
  • Manage day to day optimisation of these channels, to ensure we’re maximising sales opportunities, and optimising the cost per unit, including monitoring daily, weekly and monthly acquisition reporting to determine areas for improvement across all key product metrics & socialising campaign successes / learnings
  • Develop strong relationships with all internal stakeholders and in particular develop excellent relationships with the Retail Distribution and Product team, to deliver strong growth for the product portfolios
  • Manage the monthly sales forecast and marketing budget of these channels including cost per account, optimisation, accruals & invoicing
  • Manage creative agency & vendors, building strong relationships to drive optimisation, growth and innovation for the direct channels for Citi Cards and Loans products
  • Support the “Add-on” product packaging strategy implementation across other business units, including product offers, application forms and sales support materials
  • Seek continual improvement in the way we do business – processes, engagement , as well as driving process improvements in controls, risk and acceptance
  • Manage one direct report at Marketing Manager level, to support in delivering on these objectives, providing coaching, support & engagement for this key resource
  • Minimum 8 years in Sales or Marketing.3 years minimum marketing experience, in development of marketing and retail sales support
  • Financial services, insurance or telco business experience
  • Retail merchandising experience strongly preferred
  • Bachelor degree in Marketing or related discipline
  • Proven experience in developing & maintaining strong relationships, to drive business growth
  • Proven experience managing direct reports, and developing a high performing culture
39

Senior Marketing Manager Resume Examples & Samples

  • Masters a plus
  • Significant marketing experience (10+ years)
  • Demonstrable experience of developing and implementing strategies and successfully influencing others as part of this
  • Motion pictures and/or home entertainment marketing experience strongly preferred
  • Solid Leadership qualities and experience
  • Proven ability to develop clear marketing strategy using strategic analysis and frameworks, and effectively communicating and gaining buy-in on developed strategy
  • Proven identification, development and delivery of significant innovative and value-add initiatives to the business
  • Solid experience in initiating and advocating cross-functional and cross-business projects, including assembling resources, defining project plan and key deliverables, obtaining buy-in and driving projects to successful completion
  • Solid experience in online social marketing and digital landscape
  • Proven ability in budget management and cost control
  • Communication and engagement with top-level management
  • Cross-functional/cross-business team engagement and matrix environment working and reporting
  • Solid experience with, and knowledge of, new technology trends and new content distribution technologies and platforms
  • Working and dealing with a corporate environment from a remote (ex Head Office) location
40

Senior Marketing Manager Resume Examples & Samples

  • 60 %: Internal and External Digital Acquisition Strategy, Management and Measurement
  • 10%: People Leadership
  • 10 %: Relationship Management (collaborating with Partners and Affiliates, Product Marketing Managers, Online Marketing Managers, Designers, Developers, project teams, T&O, etc)
  • 10 %: Risk Management and Control
  • 10%: Change and Innovation
  • 6-8 year’s experience in digital strategy consulting and planning
  • Strong knowledge of email channel, partner channels, affiliates, digital marketing communications development and implementation, including advertising, social and mobile
  • Strong knowledge of tracking and measurement
  • In-depth knowledge of online user experience, ecommerce
  • Strong knowledge of digital space including social, mobile, email
  • Excellent understanding of sales funnels and optimization for sales and acquisition
  • Analytical and measurement driven
  • Superior influence skills and understanding of how to navigate a matrix organization
  • Strong relationship skills
  • Ability to actively engage others to achieve positive business outcomes
  • Ability to lead a high performing team
  • Active influencer of future innovations and ability to make things happen through positive influence
  • Proven experience driving leads, sales and use of metrics to achieve the strategies
  • Excellent thought leadership skills with an ability to question assumptions
  • Strong understanding of customer purchasing funnel
  • Highly organized, self-motivated, and able to prioritize on the fly
  • Proven interpersonal and relationship management skills
  • Strong presentation skills and technical skills in using excel and power point
41

Senior Marketing Manager Resume Examples & Samples

  • Lead the strategy and execution of the developer audience solutions plan, including technical plan, content plan, and overall go to market plan
  • Drive outreach to and management of third party relationships with cloud tool developers in support of joint go to market plans
  • Collaborate with the Product Management, Technical Marketing, Engineering, and Field teams in the development of solution plans and marketing materials for next generation cloud services at VMware
  • Author and produce competitive sales tools in the form of presentations, briefs, white papers and website content for both field enablement and customer audiences
  • Communicate and evangelize VMware advantages over competing offerings in live training events, speaking opportunities and social media, for both field enablement and with customer audiences
  • Collaborate with other VMware product teams to develop competitive messaging that effectively promotes the advantages of VMware's broader developer audience story
42

Senior Marketing Manager Resume Examples & Samples

  • 5 to 10 years proven consumer marketing
  • Strong business focus and ability to work in a consultative capacity
  • A lifelong learner who has an insatiable curiosity about customers' business, consumer trends, and generally what makes people tick
  • Self-proclaimed data/analytics geek that is “whole brained” and can translate insights into marketing strategies
  • Excellent storyteller and has the ability to both weave a story and captivate an audience in the telling of it
  • Able to work effectively cross-functions (Sales, Finance and Marketing)
  • Team oriented – desire to be a part of and contribute to a high performance culture
  • Has a deep understanding of marketing levers and tactics
  • Excellent verbal and written communication skills including formal presentations to C-level and VP-level executives
  • Proven track record for delivering marketing value & measuring how marketing contributes to business goals/objectives
  • Ability to execute marketing campaigns across the toolbox, social media, advertising, email, retail marketing, etc. (via agencies or directly)
  • Deep understanding within 1-3 functions inside the marketing toolbox, retail expertise preferred
  • Undergraduate degree
  • At least 7+ years total business experience with primary focus in Marketing strategy, planning, & communications
  • Advertising agency experience a plus
  • Sales/Account Management experience a plus
  • Microsoft Office suite user especially PowerPoint
43

Senior Marketing Manager Resume Examples & Samples

  • Work with stakeholders to write and develop portfolio positioning and messages in alignment with corporate strategy, then ensure these are effectively communicated to target audiences
  • Conduct customer and internal facing presentations on a regular basis in both live and virtual environments
  • Attend key discipline conferences and events
  • Respond to sales force and all sales product inquiries in a very timely manner
  • Own tactical responsibility, at the direction of Marketing Directors, related to implementation of digital strategies within top priority campaigns and messaging
  • Recommend research-based changes and improvements in assigned product lines and services
  • BA/BS Degree
  • Minimum of 2 years of Sales and / or Marketing experience
  • Strong understanding of emerging marketing trends, technologies, and integration strategies
  • Success in managing and delivering virtual and live events
  • Self-starter with a strong sense of urgency and desire to win
  • Ability to make decision and recommendations based on Analytics
  • Approximately 25 - 30% travel
44

Senior Marketing Manager Private Banking Resume Examples & Samples

  • Development, planning, implementation and assessment of the existing marketing activities (i.e. events, marketing materials, online communication) for PB North Americas core client segments; special focus on UHNWI, Entrepreneurs, Families, Next Generation, New Markets
  • Design and roll-out of new marketing programs within the framework of the business and marketing strategy
  • Being a sparring partner to the business stakeholders in development of consistent integrated marketing concepts and platforms
  • Collaboration and alignment with the global functional experts on planning and implementation of marketing strategy and plan
  • Be an active and integral team member of the Americas Marketing team and work closely with marketing colleagues in New York, Brazil and Mexico
  • Close collaboration with Sales organization, international marketing teams and external service providers
  • Adhere to Legal and Compliance policies
  • Budget and controlling on the mentioned activities
45

Senior Marketing Manager Resume Examples & Samples

  • 7+ years experience in marketing and brand management
  • 3 + years working in a successful ecommerce business
  • Interactive advertising & SEM (client or agency side)
46

Senior Marketing Manager Resume Examples & Samples

  • Lead the overall Insurance marketing strategy to support Creditor and Travel insurance sales which aligns with Insurance brand initiatives
  • Provide marketing support for one company product solutions which enhance the client experience, cross-sell and focus on insurance advice
  • Work closely with Marketing Head, Insurance to establish, assess and implement the Creditor and Travel insurance product marketing plans
  • Work collaboratively with Senior Marketing Managers to develop advisor and client facing marketing materials
  • Support social media tactics to market to consumers
  • Create business cases to support marketing plans and budget management
  • Build, lead and ensure high impact response to test & learn and new initiatives
  • Accountable for strong project management capabilities and prioritization
  • Establish collaborative relationships with marketing, sales and business partners
  • Supervise direct reports and apply performance management through ongoing coaching, performance enablement, assessment and employee development plans
  • 3–5 years people management experience
  • Strong and proven experience in consumer advertising, direct marketing, online marketing, social media, results tracking and analysis and integrated communications
  • Experience marketing bank credit products preferred
  • Experience in planning and executing a budget
  • Strong ability to work collaboratively
  • University degree in marketing or business preferred
47

Senior Marketing Manager Resume Examples & Samples

  • Foster an environment of continuous improvement and encourage all employees to identify process improvements/new ideas and to adopt best practices
  • Review progress to plans, develop, communicate delegate and actively participate in the implementation of actions necessary to correct internal issues. Escalate as required issues to the senior manager
  • Post-Secondary Degree in Marketing/ Business
  • 8+years of Marketing and Business Management experience
  • 5+years in Financial Services environment preferred
  • Ability to direct the development and management of projects at all stages of the marketing communications process
  • In-depth relationship management skills
  • Strong influencing skills
  • In-depth technical marketing skills including marketing communications, market research, positioning, advertising and execution
  • Ability to balance multiple projects and deadlines
  • Strong oral, written and presentation skills
48

Public Sector Senior Marketing Manager Resume Examples & Samples

  • Creates & Executes Integrated Event Marketing Plan for regional & national tradeshows, roadshows and corporate events
  • Aligns with US Public Sector Sales leadership team on goals & objectives for events and customer engagement
  • Develops event plans from target selection to messaging/content and audience acquisition to success criteria and measurement
  • Defines objectives, tactics & measurements for delivering marketing sources pipeline and revenue from events
  • Manage assigned marketing budget and procurement processes
  • Drive partner marketing programs by leveraging partner funds
49

Senior Marketing Manager Resume Examples & Samples

  • Building a vision for each category, identifying growth opportunities
  • Inspiring the system behind strategic pillars & projects
  • Ensuring brand stewardship & developing common communication platforms
  • Driving innovation as a pillar of growth
  • Providing System alignment for successful implementation in our markets
  • Leveraging learnings and knowledge sharing across BU & FU teams
  • Analyze and interpret marketplace, industry and consumer information to identify trends and insights in order to establish main brand opportunities and priorities in the annual business plan
  • Define strategies and build brand platforms to fulfill local needs to be implemented by FU teams and Lead development of strategic initiatives and brand platforms with BU-Wide scope
  • Lead products innovation within the Company’s Common Innovation Framework assuring multi-functional team alignment and collaboration. Define long and mid-term brand plans, identifying and capitalizing upon business opportunities, by using consumer insights and market information
  • Build and articulate brand positioning and platforms. Identify, develop & deliver brand initiatives to ensure mid & long term equity. Positively influence the LAG Water Charter & Corporate vitaminwater
  • Analyze and approve communication plans to guarantee alignment with strategy and enable best in class brand activations that maximize connection with local consumers
  • Lead system alignment behind main brand activities to deliver them successfully and achieve brand objectives in terms of volume, share and key brand indicators
  • Lead projects involving development of new products or product improvements under CIF Process, respecting each gate approval step, presenting business cases to Bottlers and internal constituencies, identifying capability gaps and plans to fulfill them, generating System alignment with all KO areas involved: technical, finance, legal, operations, Bottlers, FU’s, brand managers, senior leadership team
  • Leverage collective knowledge by leading knowledge & experience-transfer across BU and with SLBU and other Bus and foster collaboration across the BU
  • Communication for commitment. Advanced persuasive & negotiation skills
  • Building and defending own point of view, inspiring vision & ensuring cross system support
  • Empathy and ability to listen and understand other’s points of view
  • Ability to distill complex information into simple frameworks & concepts
  • 8 years of working experience including brand management, fluent in Spanish and English
  • Advanced Marketing strategy & brand management. Strategic framework development. Communication & Innovation platform development. Management of multicountry brand portfolio
  • Advanced Communication & creative experience
  • Advanced insight identification & understanding of cultural & consumer insights / competitive context / trends
  • Financial understanding to ensure profitable leadership (system Health)
  • Knowledge and experience of SLBU market dynamics & New bev business
  • Franchise Management Skills
  • Channel & RGM understanding
  • Bottler experience is desirable
  • Management of CIF & MPR processes
  • Marketing Factory
50

Senior Marketing Manager Resume Examples & Samples

  • Build the overall marketing and PR strategy for both Ubisoft brand and product portfolio
  • Deliver the detailed marketing plan and lead implementation process in order to drive consumer awareness, interest, consideration and purchase through various channels
  • Analyze and report on the effectiveness of marketing and PR campaigns and make optimization accordingly
  • Research market trends & opportunities and lead competition analysis
  • Work closely with product management team and dev studios to ensure all marketing functions can be fully supported and well executed
51

Senior Marketing Manager Resume Examples & Samples

  • Represent marketing in product development meetings
  • Lead competitive analysis efforts to inform positioning and new product development
  • Support testing and beta programs
  • Develop and write conference proposals for exhibitor and speaker sessions
  • Track all conference proposals and acceptances
  • Manage product and collateral orders for booth displays and sessions
  • Attend and work events/conferences: interact with customers, gain competitive information, deliver presentations
  • 5+ years of experience in product management or marketing
  • Outstanding written and verbal communications skills
  • Knowledge of literacy intervention market for K-12 schools, including ELL and SPED
  • Background in educational technology and/or education extremely desirable
  • Ability to juggle multiple projects and to continually shift priorities given market changes
  • Manage, mentor and develop junior marketing team members
  • Strong project management skills, including budgeting and scheduling
  • Customer service orientation
52

Senior Marketing Manager Resume Examples & Samples

  • Responsible for the management of existing products, the launch of new products and for contributing to the development of Marketing programs for assigned brands and new products
  • Propose and implement brand/product strategy and promotional and trade Marketing plan; implement and evaluate new product launches and manage existing product “panier”
  • Identify innovative product opportunities and contribute ideas
  • Provide direction, training, coaching and development to project teams and cross-functional teams
  • Interact effectively with other departments to support Marketing objectives
  • Contribute to local adaptation of advertising; implement media strategy
  • Manage budget, ensure sales forecast accuracy, track and analyze COGs, and make pricing recommendations
  • Conduct competitive and consumer data analysis; make recommendations to management based on data
  • Influence and manage the Creative process
  • Prepare brand reviews including providing guidance to Assistant Level
  • Lead research and development analysis
53

Senior Marketing Manager Resume Examples & Samples

  • Collaborate with internal stakeholders to cross promote products and increase delegates’ and/or readers’ engagement levels, to support company-wide objectives
  • Lead from the front in terms of FT Live’s brand and work practices and be an example of best practice and behaviours
  • Essential * – Proven track record (min 4 years) in B2B direct-marketing and line management of staff – Excellent communication and interpersonal skills – Enthusiasm and drive with evidence of 'going the extra mile' – Effective time management, with the ability to work across multiple projects – Strong attention to detail – Deadline and revenue focussed
54

Senior Marketing Manager Resume Examples & Samples

  • Manage the marketing and promotion of their B2B cloud products
  • Manage the advertising/media execution - SEM, display advertising, affiliate, SEO, social
  • Implement marketing plans & lead creative development process
  • Use data analytics to guide decision making & identifying new opportunities
  • Lead a team of marketers, support an environment of innovation, collaboration and experimentation
  • 5+ years experience in data-driven marketing management
  • Experience working in a successful ecommerce business
55

Senior Marketing Manager Resume Examples & Samples

  • Work with operations and country-level brand marketing managers to develop strategic marketing plans across the regions to aggressively meet business goals and achieve the vision of becoming the world’s first community-driven SuperBrand
  • Support the development of the Marketing Organization in Europe, identifying optimal structure and talent
  • Develop and execute highly effective integrated brand marketing campaigns across the region, ensuring all marketing activities feel local and personal and enacting world-class creative excellence, visibly contributing to our aim of being the most creative company in the world
  • Lead execution and amplification across advertising, content, social, experiential and media, among others, acting as single POC for HQ-based functions and in region for regional function heads and local operations teams
  • Manage agencies. Ensure excellence in staffing, partnership and output
  • Project manage, ensuring clarity in roles and responsibilities, objectives and KPIs (aligned with global KPI framework and contributing to the learning agenda), project plans, and ensure clear communication of them across the organization
  • Engage in regular routines across disciplines / project teams for integrated marketing projects. Ensure seamless flow of information between HQ and local market teams
  • Conduct and disseminate regular AARs (after action reviews) on projects including results, lessons learned and best practices to HQ and European Operations
  • Work with HQ, finance and operations on resource forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; providing regular activity updates and reconciliations to HQ and European Operations
  • Passion for all things Airbnb. Experience hosting on the site is a huge plus
  • 13+ years of relevant work experience at media, marketing agencies or client-side marketing, with preference for at least 8 years in brand marketing on the client side managing multiple agencies
  • Fluent (professional) written and oral English. At least one other European language is a plus
  • Experience building a brand’s integrated marketing presence with an exciting portfolio of past campaigns/content/creative projects – across digital marketing, experiential, offline marketing, partnerships and sponsorships – that set the benchmark for creative excellence
  • An integrated marketing mindset, passion for storytelling through multiple media types, both visual and written, with sound experience in brand and creative strategy, an excellent understanding of the interplay offline and online, and between paid, earned and owned channels
  • Proficiency in media (platforms and channels on and offline, market and industry trends, SEO/SEM/online media), social (organic and paid, content), experiential, advertising & content (channel agnostic creative strategy, production of various formats, best practice), measurement (analytics, and benchmarks), and community/passion-point based marketing
  • Ability to establish a strategic vision and plans aligned to brand and business objectives
  • Excellent writing skills and a keen visual sense. An eye for detail and a quick wit
  • Ability to work within tight deadlines, adjust to changes in priorities, and balance short- term needs with long-term strategic initiatives
  • Active personal profiles on and use of digital platforms
  • Experience managing individuals and agencies, building international teams / networks, communicating and influencing across national boundaries
56

Senior Marketing Manager Resume Examples & Samples

  • Determine marketing goals and objectives that support the firm's business strategy in the Queensland marketplace
  • Evaluate, champion and implement Oceania marketing plans, initiatives and profile raising opportunities deemed appropriate for the Queensland market and accounts, including global client programs, thought leadership, buyer group programs, events and communications
  • Develop and manage the marketing plan, budget and programs for the Queensland market
  • Work closely with our Queensland Office Managing Partner, Queensland leadership team and broader partner group to ensure our marketing programs are appropriately aligned to our market leadership and growth agenda
  • Work together with Client Service Partners, business development and selected account teams to ensure marketing programs are leveraged effectively across our key accounts
  • Align sponsorship, hospitality and brand programs with Oceania strategy and ensure sponsorships are appropriately leveraged
  • Apply Oceania best practice marketing processes to Queensland programs
  • Facilitate relationships with external organisations and associations to support key objectives for Queensland
  • Demonstrate knowledge and understanding across service lines, market segments and the account framework
  • Manage the Queensland marketing team and work closely with peers across the Oceania marketing team to deliver outcomes
  • 8-10 years experience in a professional services or B2B environment
  • Excellent strategic planning and marketing communication skills
  • Proven managerial, leadership and stakeholder management experience
  • Exceptional interpersonal and influencing skills
  • Proven ability to manage multiple agendas and always meet demanding time frames
  • Ability to lead and work successfully as part of a team
57

Senior Marketing Manager Resume Examples & Samples

  • Identify and develop integrated events to support key brand initiatives. Lead the cross-functional teams in implementation of initiatives
  • Creative brief development with agency and alignment with internal and international Brand Team
  • Defines and manages Digital/Social Media initiatives
  • Manages advertising/media to place ad campaigns and maximize distribution
  • Leverage advertising with media through social networking, twitter and facebook
  • Defines and devleops all marketing, advertising and promotional events and activities
  • Defines and develops production of Luxury’s Look Books
  • Marketing communication strategy structure based on Brand Calendar alignment
  • Analyze effectiveness of business and marketing efforts by measuring key criteria and metrics including category tracking, brand tracking, other consumer insights, associate feedback, traffic & conversion, transactions, etc
  • Establish and enforce principles and constant optimization efforts
  • Support executive leadership
58

Senior Marketing Manager Resume Examples & Samples

  • Assist division in establishing marketing initiatives that supports IA Regional teams’ sales goals
  • Evaluate effectiveness of all promotion programs and recommend changes
  • Monitor sales results across all Regions to look for trends and opportunities
  • Conduct proactive outreach across all Regions to understand drivers of performance
  • Evaluate needs of internal clients to improve performance
  • Assist in the communication of product initiatives throughout the Bancorp by regular interaction with Regional Management teams
  • Communicate with all levels of management regarding marketing initiatives and best practice sharing
  • Bachelor's degree in business, marketing, communications, journalism, or related field required
59

Senior Marketing Manager Resume Examples & Samples

  • Lead development of integrated promotion campaigns including email, social media, paid search and direct mail
  • Collaborate with internal creative resources, editors, our brands and marketing execution teams to deliver promotions that engage the targeted consumer, reflect the product and brand and meet sales and revenue goals
  • Manage a sales channel and a promotion budget, monitor performance and make adjustments to meet goals
  • Develop innovative new ways to reach consumers and sell products
  • Work as part of a team with editorial, creative, research and marketing to evaluate new product ideas and develop marketing plans for new launches
  • Hands-on execution of promotions including scheduling with other teams, set up, coordinating delivery of assets and offer checking to insure accuracy
  • 5+ years experience in direct response marketing managing online campaigns including email, social, and paid search. Print/direct mail experience is a plus. Experience in health and wellness marketing a plus
  • Creative vision with ability to develop and execute innovative, targeted promotion ideas
  • Proven success in online marketing: Google PPC, social media marketing including Facebook PPC, Twitter, Pinterest, Instagram and more
  • Experience in working with product development and creative teams
  • Strong understanding of database marketing, ability to interpret results and data
  • Experience in creating and monitoring a marketing budget
  • Strong writing and math skills
  • Ability to thrive in an face-paced, deadline driven environment and work well under pressure with a variety team members at all levels of the organization
  • Strong proficiency in Microsoft Office Suites
  • Experience in Google Analytics & Adobe Analytics
  • Bachelor's or advanced degree in marketing or in a related field
60

Senior Marketing Manager Resume Examples & Samples

  • Building and refining Macquarie's personal banking value proposition and key messaging, and the medium-long term marketing strategies for both channel and product
  • Overseeing the delivery of the channel/product marketing plans
  • Managing the performance and development of team members
  • Managing the relationship with the Sales and Product Heads and other key stakeholders to ensure appropriate levels of engagement, consultation, and communication
  • Ensuring appropriate evaluation, measurement & reporting of marketing activity and channel performance results against business objectives & embedding learning's
  • Overseeing the channel/product marketing budget and expenditure to maximise budget allocation & return on investment plus proactively look for ways to reduce costs
61

Senior Marketing Manager Resume Examples & Samples

  • Develop marketing communications and deliver advertising campaigns both online and offline for the German speaking markets
  • Ownership of the creation of marketing literature for website updates
  • Working across the different marketing functions to deliver successful marketing campaigns, while measuring their ongoing success
  • Manage the budget for the different marketing activities for German speaking markets
  • Leading meetings with the different sales and marketing channels, to create engaging and exciting marketing campaigns
  • Ownership of internal and external marketing collateral and working closely with the compliance team for sign off
62

Senior Marketing Manager Resume Examples & Samples

  • Understand and translate provider/client insights into effective marketing programs
  • Develop strategies and optimize processes for provider marketing communications across all industries
  • Collaborate with Analytics team to define Provider Lifecycle and Engagement segmentation
  • Work closely with Digital team to define strategy for Provider CRM system, defining system of record and setting up infrastructure to capture and utilize provider/client data
  • Develop targeted and triggered provider marketing campaigns based on lifecycle and engagement segmentation
  • Manage all cross-industry marketing campaigns, programs and communications to providers
  • Develop provider marketing strategies for strategic initiatives, new product, program or feature launches in partnership with Communications/PR team
  • Liaison with Provider Experience team, Training, call centers to optimize interfaces with provider marketing
  • Supervise team of marketing managers who support industry media planning and advertising
  • Bachelor's Degree OR in lieu of degree a high school diploma/GED and 12+ years of Marketing experience in a corporate environment
  • A minimum of 8 years of marketing experience including management of creative agencies, lifecycle marketing and analytic responsibilities
  • A minimum of 2 years of experience directly managing a team
  • A minimum of 1 year of experience in either Financial Services OR experience working in or with one of the following healthcare industries: Dental, Veterinary Services, Cosmetic, Vision, Audiology, Wellness, or Retail
  • Experience in segmentation analysis and Business-to-Business marketing
  • Flexible, high energy, self-starter with an emphasis on action rather than analysis. Able to work in a fast paced environment and manage multiple projects with little supervision
63

Senior Marketing Manager Resume Examples & Samples

  • Determine the marketing goals and objectives that support the firm’s business strategy in the Western Region
  • Evaluate, support and implement Oceania marketing plans and initiatives deemed appropriate for the Western Region market and accounts, including go-to-market programs, thought leadership, buyer group programs and communications campaigns
  • Develop and manage the marketing plan, budget and programs for the Perth office
  • Champion the Director Briefing Series, CFO program, LINK program, Alumni, Associations and other relationship initiatives in the Perth office
  • Align sponsorship, hospitality and brand programs with Oceania strategy and ensure sponsorships are appropriately leveraged to build reputation and relationships
  • Work closely with the local Entrepreneur of the Year team to ensure maximum engagement and return from the local program
  • Facilitate relationships with external organisations and associations such to support reputation and relationship objectives for the Perth office
  • Manage marketing team members
  • 10 years’ experience in a professional services or B2B environment
  • Proven managerial, leadership and stakeholder management skills
64

Senior Marketing Manager Resume Examples & Samples

  • Be the voice of the market via deep understanding of needs, market trend, and competition
  • Develop tools that formalize market drivers and lead inputs into product management
  • Develop product positioning and messaging via collateral, content, success stories/case studies in Fleet and Telematics segments
  • Provide input into market strategy, Long Range Plan and Annual Budget
  • Coordinate with Product planning to develop and implement strategic product development plans and all states of new product development, according to market data analysis & indicators to ensure ongoing product suitability, competitiveness and profitability
  • Mentor and develop product marketing team
  • Be the end-to-end owner of producing internal and external facing marketing assets
  • Lead the cross functional team including central marketing, external agencies, product and sales to manage over all goals of increasing HERE’s lead generation and probability of sales success
  • Experience in Fleet Management, Telematics, Internet of Things or related market segments
  • Passion for technology and strong understanding of PaaS or SaaS product stack
  • Strong interpersonal skills, approachable, good listener
  • Fluent, savvy about leveraging social opportunities to engage and connect virtually and in person
  • Willing and able to travel
  • 10+ years of professional experience, in a sales support, business development or product marketing role
  • Experience with developing plans and measure effectively
  • Able to manage multiple complex projects with sold time management skills
  • Able to translate complex business goals into clearly understandable product specifications
  • Ability to influence peers and senior management through clear thinking and communication
  • Project management, market analysis, product line financial analysis, overall business view
65

ATV Senior Marketing Manager Resume Examples & Samples

  • Candidates should have 5+ years experience in digital and social media marketing, preferably with a focus on entertainment
  • Must have a solid interest in engaging this key demographic as well as integrated marketing
  • Exude a passion for brand building and growth, and have a commitment to evolving, innovating, and disrupting the marketplace
  • Ability to think creatively and thrive in a fast-paced, high energy, multi-tasking marketing environment
  • Must be interested in kids entertainment and have a general knowledge of the landscape
  • Must be a highly organized individual who adapts well to change
66

Senior Marketing Manager Resume Examples & Samples

  • Write briefs and manage content creation for the Monthly PLAY! by Sephora boxes. Content will be inclusive of printed, social and video assets
  • Work closely with category focused Integrated Marketing partners to get product strategy and key talking points needed for the program
  • Work closely with Social Media team to build support plans for PLAY and other marketing platforms
  • Partner with Education & Events team on management of the PLAY! Dates across the country
  • Strong project management skills required
  • 6-7 years of experience in marketing and/or brand management; agency, retail, and/or beauty industry experience preferred
  • Strong digital, social media and non-traditional marketing background a plus
  • University degree; MBA preferred
  • Excellent technical skills - MS Office (specifically advanced Excel, Word, PowerPoint)
  • Honed presentation skills; confidence in presenting point of view in multiple forums, including leadership level
  • Effective communication skills, both written and verbal
  • Exceptional organizational and time management skills
  • Personable and flexible with demands and changes in extremely fast-moving business environment
  • Proven ability to lead, build relationships, and work effectively in a highly cross-functional team
  • Passion for Sephora, our programs, clients, store associates, and marketing
  • Ability to travel as required
67

Senior Marketing Manager Resume Examples & Samples

  • Direct the creative development process and all projects that flow through the department
  • Direct all production and planning of photo shoots, negotiate contracts, select models, photographers, locations, studio, artists, etc. working collaboratively with cross functional departments (such as Miami in house creative agency, photography department, etc)
  • Build relationships with retail partners to maintain brand integrity/presence in the retail setting in partnership with the sales leadership
  • Build relationships with Nike GPL to grow the business while staying on-brand
  • Responsible for budget development, reconciliation, and allocation in support of the VP of Marketing
  • Update/educate internal teams on marketing communications, best practice strategies
  • Oversee all social media strategies and promotions– blogs, twitter, Facebook, Pinterest, Instagram, etc implemented by the Marketing Manager for Nike Swim
  • Oversee tradeshow operations in support of Nike Swim
  • Assist with development of brand strategy and initiatives
68

Senior Marketing Manager Resume Examples & Samples

  • Undergraduate degree in business, commerce, marketing or a related discipline; an MBA would be advantageous
  • Experience in developing strategies and managing marketing initiatives and campaigns from concept to execution, typically gained from 5 - 7+ years of experience in a marketing strategy, customer strategy, product management, or consulting type role
  • Experience effectively managing agency partners, digital media networks and agencies, following up on performance and making effective decisions on value of placements
  • Familiarity with building and sharing regular KPI reports using Google Analytics, DCM, AdWords and other BI and data visualization tools is a plus
  • Strong working knowledge of Internet and mobile technologies, standards, and best practices, including media and site targeting, tagging, tracking and content delivery
  • Investment/financial industry knowledge/experience also beneficial
  • Excellent communication skills (both written and verbal), with an emphasis on presentation development skills
  • Superior time management and multi-tasking skills – must be able to manage high work volumes while maintaining a high standard of executional excellence and attention to detail
  • Numerate and comfortable with financial calculations
  • Ability to work independently, and collaboratively with teams that have diverse skills, knowledge, and educational backgrounds
69

Senior Marketing Manager Resume Examples & Samples

  • Create, implement and analyze acquisition based marketing strategies, including media planning, direct and email marketing, SEM, social media, partnerships, events, outreach and promotions
  • Develop revenue driving marketing strategies and programs among members, including private yoga, boutique, teacher training and workshops
  • Manage communications plan to all members and leads, including e-mail strategy/development, in-studio signage, and outreach collateral
  • Manage all elements of website, content updates, including lead capture, social media connections, navigation/structure and search engine optimization
  • Work with in-house creative services team and external media buying agencies on creative development, production and campaign implementation, tracking and analysis
  • Develop and manage agency relationships and brand partnerships for Pure
  • Develop and execute member and non-member events
  • Serve as a brand ambassador to ensure that the brand is being properly represented across all marketing touch points
  • 7-10 years of marketing experience with a leading lifestyle brand or agency
  • Passion for yoga and fitness
  • Experience with Public Relations, Influencer marketing and/or local guerrilla marketing preferred
  • Ability to work well with multiple stakeholders across company, agency and client organizations
  • Organizational leadership (collaborative management style)
  • Resourcefulness (able to stretch money and people)
  • Listening skills (listen first, then respond)
  • Intellectual horsepower (highly analytical & strategic)
  • Outgoing, personable, strong relationship management and interpersonal skills (high EQ)
  • Influencing skills (proven ability to persuade others towards an idea or goal)
  • Innovative and creative thinking (need fresh thinking)
70

Senior Marketing Manager Resume Examples & Samples

  • Bachelor’s degree, preferably in marketing, business, sports administration or a similar field
  • Minimum eight years background in sports marketing, with prior management experience
  • Detail-oriented with excellent verbal and written communications skills
  • Software proficiency should include MS Word, Excel, Outlook, PowerPoint and Publisher
  • Ability to manage multiple projects simultaneously from inception through execution
  • Experience within, or knowledge of, the multisport or endurance industries is encouraged
71

Americas Senior Marketing Manager Resume Examples & Samples

  • Drive the planning and execution of demand marketing, and own the overall accountability for integrated digital marketing programs into the marketplace
  • Participate and collaborate with extended team and ensure all programs are in line with business objectives
  • Actively participate as a key member of a high performance team to fulfill program and organizational objectives
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels
  • Continuously gathers, analyzes and documents current practices, work-flows, and business needs to identify efficiencies, alternatives and gaps
  • Manage stakeholders, deadlines and work to meet expectations
  • 10+ years of digital and/or integrated marketing experience
  • Solid understanding of Marketing business process and digital marketing (SEM/SEO, online media, webcast, email, and paid social media) capabilities
  • Digital expertise in both strategy & execution of B2B demand generation programs
  • Experience with persona marketing and new audience acquisition through innovative online community programs
  • Strong problem analysis and resolution abilities; exercises judgment and practices to determine appropriate action
  • Excellent communication skills (verbal, written, listening) and the ability to interact professionally with diverse groups including executives, managers, and subject matter experts
  • Ability to successfully engage in multiple initiatives simultaneously
  • Quality analytical and project management skills required, including a thorough understanding of how to interpret customer business needs and translate them into digital marketing program strategy and tactics
  • Measure campaign success through to marketing sourced pipeline
  • Excellent customer services skills with the ability to maintain professionalism under pressure
  • Exhibits strong organizational skills, attention to detail and follow through
  • Bachelor Degree in Business or other related degree
  • Must be self-driven
  • Channel partner experience a plus
72

Senior Marketing Manager Resume Examples & Samples

  • 8 years of marketing experience with at least 5 years of experience in digital and a strong understanding of integrated, digital marketing programs
  • Experience with research tools in providing industry specific and consumer insights. These may include Nielsen, Scarborough, or others
  • Knowledge of Microsoft suite, including PowerPoint and Excel (formulas, pivot tables, v-lookup functionality a plus)
  • Digital acumen and familiarity of the digital media landscape
  • Understanding of social media, including especially Facebook, LinkedIn, YouTube, Google+ and Twitter
  • Innovative and a creative-thinker
  • Good collaboration, presentation and organizational skills
  • Ability to multi-task and remain flexible with daily tasks
  • Detail oriented and able to meet deadlines
73

Senior Marketing Manager Resume Examples & Samples

  • 10+ years Marketing and Business Management experience
  • 5+ years in Financial Services environment preferred
  • 5+ years Card Marketing experience
  • Experience with Segment marketing preferred (ex. Students, Small Business)
  • Experience in development of financial analysis of marketing program
  • Understanding of integrated marketing campaigns involving direct marketing, online marketing and other mass marketing vehicles
  • In-depth knowledge of cards
  • In-depth knowledge of digital and mass marketing
  • In-depth technical marketing skills including marketing communications, targeting and segmentation, ROI analysis, market research, positioning, execution
74

Senior Marketing Manager Resume Examples & Samples

  • We're looking for a dynamic, industry leading marketer who will define and implement a market leading strategy for the client across India
  • You'll work closely with research to interpret the data, form excellent insights that ultimately inform your future marketing strategy
  • We're looking for an innovative thinker, who likes to take calculated risks to drive acquisition and retention of customers
  • You'll have an excellent track record of managing highly performing marketers who have delivered industry leading creative and media solutions
  • Contribute to the overall Country Marketing Strategy: Develop region by region marketing plans (online and offline with initial emphasis on SEO, SEM, Display, Mobile, PPC, Retargeting, Affiliate marketing and Partner marketing) and implement across our markets in the region
  • Own the KPIs for India market, based on user acquisition, sessions, repeat visits and conversion
  • Design and deliver the partner marketing strategy to drive positive brand sentiment, awareness and traffic
  • Analysis of the Indian market's traffic performance
  • Ownership of the Indian market' marketing budget
  • Collaborate with the communications, digital media, brand and product marketing teams to deliver integrated marketing solutions
  • Manage and grow the affiliate marketing channel
  • Monitor the competitor landscape
  • 7 years in Consumer facing marketing roles where you have delivered game changing performance
  • Proven ability to develop and implement fully integrated marketing campaigns
  • Passionate and customer obsessed
  • Proven collaborator and team player with a natural ability to consult and deliver
  • Must have a solid understanding of the internet economy in the Indian market
75

Senior Marketing Manager Resume Examples & Samples

  • We're looking for a dynamic, industry leading marketer who will define and implement a market leading strategy for the client across ANZ
  • You'll work closely with research to interpret the data, form excellent insights that ultimately inform your future marketing strategy for each of the ANZ markets
  • Own the KPIs for ANZ market, based on user acquisition, sessions, repeat visits and conversion
  • Analysis of the ANZ traffic performance
  • Ownership of the ANZ marketing budget
  • Strategic thinker with the ability to quickly put thoughts into actions
  • Detailed knowledge of the digital ecosystem and key drivers
  • Able to lead cross functional projects bringing all stakeholders along with you
76

Senior Marketing Manager Resume Examples & Samples

  • Develop strategic plans for online capabilities to support the business objectives of the Ameriprise Secure Client site and ensure those capabilities meet the needs of our clients. Work closely with business partners across the organization to align on desired enhancements to online capabilities, refine concepts and execute on key initiatives
  • Act as the Information Security subject matter expert for the client program
  • Be responsible for all aspects of client facing security, including client logins, passwords, onetime passcodes, MFA questions etc. Work closely with the Information Security and SSO teams to develop security-related requirements and processes
  • Be responsible for the secure site registration process. Ensure the process is simple and intuitive, leading to a high completion rate and ensuring as many clients are able to register for the site as possible
  • Once funding is received, lead the Engaged Prospect project
  • Lead Interactive Marketing involvement in large, cross-organizational projects
  • Manage programs from definition through implementation; ensure deliverables, timeline and budgets are met
  • Partner with business, user experience and technical teams across the organization to align on desired enhancements to online capabilities, refine concepts and execute on key initiatives
  • Gather, analyze, and validate business, user, and technical requirements; ensure requirements are complete, accurate, and fit with stakeholder groups and site standards
  • Analyze client feedback and monitor competitive, industry, and channel best practices for possible application to the organization's online capabilities
  • Establish and monitor key success measures
  • Develop and deliver ongoing communications throughout the organization
  • Bachelor’s degree in relevant field of study or equivalent. MBA a plus
  • Must possess a solid understanding of online technologies and best practices, ideally with 3 or more years’ experience managing web applications and familiarity with user interface/user experience principles
  • Must possess a solid understanding of online technologies and best practices
  • Ability to effectively build and leverage relationships in a matrix organization
  • Financial services, agency background, or B2C marketing experience
  • Previous experience managing large interactive/digital/online projects
  • Previous experience with online security initiatives and capabilities
77

Senior Marketing Manager Resume Examples & Samples

  • Develop, communicated and execute against an annual strategic marketing plan for the assigned lines of businesses
  • Familiarity with the strategic and financial goals and objectives of the units assigned and the status of goal attainment in order to work effectively with internal partners to correlate marketing programs with functional unit goals and objectives
  • Develop and implement effective annual and 5 year marketing plans for the assigned business units that directly support their strategic objectives and sales goals. Ensure integration of marketing plans into sales strategies and plans to ensure high impact for the business line
  • Ensure brand advocacy and channel message integrity for all lines of business, ensuring continuity of message and focus. Integration of supported lines of business with the Associated Bank corporate brand and ensuring that the areas value proposition is maintained in order to support the brand positioning statement and four brand attributes, while still meeting the unique communication needs of the business line/functional area
  • Effectively managing internal (IT, Compliance, Legal, SMCC) and external (Vendors, Marketing agencies, Data providers) partnerships to bring full range of organizational and third party capabilities to bear in achieving Marketing objectives
  • Responsible for attracting, hiring, training and developing talent. Provides clear, motivating and constructive feedback. Helps colleagues identify and prioritize development objectives through competency models and annual goals. Is responsible for handling conflicts, employee relations and performance appraisals to include setting meaningful goals and objectives and other human resource related activities
78

Senior Marketing Manager Resume Examples & Samples

  • Experience in Information Technology/ SaaS or Cloud Services product marketing experience
  • Experience in campaign management experience in Inbound Marketing or Internet business in a fast paced B2B environment
  • Demonstrated ability to show lead growth, and pipeline development for enterprise markets Experience managing/coordinating all aspects of a project lifecycle for multiple projects simultaneously with individual production schedules
  • Proficient experience with Salesforce.com, Marketing Automation tools, i.e., Marketo or Eloqua
  • Bachelor's degree in Marketing, Communications, Business Administration, Economics, Interactive Media or a related field or equivalent experience
79

Senior Marketing Manager Resume Examples & Samples

  • Report directly to the Head of Service Line Marketing and take accountability for marketing activity and budgetary oversight for the Tax Service Line as well as its sub-service lines and solutions
  • Work alongside the business to create and implement a marketing strategy to meet the business objectives of the Tax Service Line
  • Collaborate with other Service Line Marketing Senior Managers to identify synergies and respond to them
  • Ensure EY’s brand and positioning is articulated consistently in all activities to deliver significant uplift in awareness and favourability of the brand
  • Manage key stakeholders including the Tax leadership team and the Global Tax BMC leader
  • Work with the Global Tax BMC team to ensure relevant content is generated and that this content is executed locally with a positive impact on key buyers and influencers
  • Align closely with the Communications & Engagement and External Communications team to maximise the impact of marketing activity
  • Manage and proactively develop a team of five
  • Demonstrate ROI for all marketing initiatives looking at specific measures including improved perception of EY, increased share of voice, enhanced relationships, opportunities identified, no. of clients involved in initiatives etc
  • A bachelor’s degree and/or professional marketing qualification (or equivalent experience)
  • Marketing Planning and effectiveness
  • Commerciality
  • Programme Management
  • CRM and Digital Marketing
  • Communications and influence
80

Senior Marketing Manager Resume Examples & Samples

  • Develop/refine product messaging and positioning for McGraw-Hill Sociology programs including ConnectPlus and the LearnSmart Advantage suite of adaptive learning resources
  • Coordinate the development and maintenance of essential product information by working with team to develop accurate and current data for all products
  • Manage annual budget
  • Be an energetic team player who is comfortable collaborating in a large, and often fast-paced, team environment
  • Possess the strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue
  • Be able to meet deadlines, and on occasion, turn projects around in a short time frame
  • Must be able to build relationships with customers and gain consensus across an organization
  • Strong digital competency
81

Senior Marketing Manager, LSP Resume Examples & Samples

  • Five plus years marketing experience, adaptive education experience strongly preferred
  • Bachelor’s degree required; high GPA strongly preferred
  • Proven ability to communicate exceptionally, particularly in writing
  • Knowledge of adaptive educational market is highly desirable
  • High degree of personal and professional integrity
  • Fit to LSP’s “start-up within a corporate” culture
  • Willingness and ability to travel, when necessary
  • Represent LSP in internal and external venues
  • Research strengths/weakness of our product relative to our competitors
  • Contribute to discussions of how best to develop our product with our developers
  • Help implement and establish procedures and processes for implementation of Salesforce
  • Help to establish metrics to monitor the effectiveness of marketing
  • Input into setting LSP’s overall KPI and sales targets
82

Senior Marketing Manager Resume Examples & Samples

  • Strategic Marketing Plan Development: Build integrated strategic marketing plans to retain and grow the state 529 programs and optimize contractual marketing spend. Goals include increasing average account balance, growing assets and attracting new customers across all demographics as well as coordinating with state client needs and expectations. Understand key drivers of the state's consumer buy decision as well competitive environment. The Sr. Marketing Manager will prepare and present the annual plan to the state client and meet quarterly to refine the media mix based on results/environment
  • Program Execution: Working with Central Marketing and external vendors, coordinate delivery of all state - based marketing communications including collateral, direct mail, interactive marketing, sponsorships, pr and advertising. The Sr. Marketing Manager will participate in creative development and ensure that all marketing reflects state plan specifics. The Sr. Marketing Manager will also liaise with the client to obtain approvals on a timely basis. Public relations will be managed directly by the Sr. Marketing Manager via a local firm
  • Social Media:Build a robust social media strategic engagement plan via Facebook, Twitter, Pinterest, Bloggers, LinkedIn
  • Marketing Effectiveness Analysis: Monitor and analyze campaign and other marketing metrics to ensure plan activities are meeting goals and adjust where necessary. Provide detailed marketing effectiveness review to State Client on a quarterly basis - including status of plan against goal. Uncover underutilization and target areas of opportunity
  • Budget and Fulfillment Management: Review monthly expenditure reports to ensure state marketing budget is on track for the year. Monitor weekly fulfillment reports and coordinate with Central Marketing address forecast needs
  • Field Consulting: Oversee and provide “back-up” coverage of "grass roots" efforts to educate Minnesota residents about MN’s 529 Savings Plan provided by MN-based Field Consultant. Provide support for community events, employer outreach, seminars, promotions and/or sponsorships and work closely with the State to identify these opportunities
  • Bachelors degree - MBA in marketing a plus
  • NASD Series 6,63 and ability to obtain within 90 days
  • 5-7 years of experience in financial services marketing
  • Proven success in developing marketing plans, budgets and forecasts that support business needs and objectives. (able to provide example)
  • Travel: - 10% within assigned territory
  • Excellent knowledge of marketing discipline including direct response, one-to-one and general and electronic media
  • Deep knowledge of social media engagement and digital experience
  • Excellent relationship management skills that establishes credibility, trust and respect
  • Superior presentation skills
  • Ability to work with varied partners and effectively communicate TFI' s value proposition
  • Ability to work independently and manage a large number of projects and relationships
  • ©2015 Teachers Insurance and Annuity Association of America-College Retirement Equities Fund (TIAA-CREF), 730 Third Avenue, New York, NY 10017 C23921
83

Senior Marketing Manager Resume Examples & Samples

  • Improving business process to ensure greater efficiency
  • New Product Launch
  • Work with Sales, Education and PR to place order forecast for new product launches
  • Perform competitive analysis of product line to determine: (i) correct pricing (ii) unique competitive advantage (iii) launch strategy
  • Set pricing for new products that is acceptable to customers and competitively benchmarked to competition
  • Devise launch platform based on unique competitive advantage
  • Develop effective media plan for new product launch that will deliver the desired marketing objectives
  • Devise new consumer recruitment program
  • Review results against launch forecast & objectives
  • Responsible for New Product Launch analysis report for Regional Reporting
  • Marketing Calendar
  • Plan marketing calendar after Brand's Roundtable Meeting according to strategic directions from Brand General Manager
  • Negotiate with retailers for best dates for in-store animations
  • Develop media strategy and plan that will provide the reach and frequency required for each marketing program to achieve desired objectives. Such media strategy should include both traditional and new media such as online
  • Plan promotional activities that will meet desired marketing objectives for each of the programs
  • Develop marketing brief incorporating category review, sales target and strategy, marketing and PR objectives and strategies, education focus and promotional mechanics to ensure everyone in the team is on the same page
  • Oversee implementation of marketing calendar to ensure smooth execution of marketing programs such as collaterals, samples and GWP are charged out on time and team including field Consultants are briefed on mechanics of promotion
  • Review results against sales target, marketing objectives and category growth objectives
  • Store Design and Visual Merchandising
  • Determine, at budget planning stage, number of stores that will require renovation and capital budget required based on strategic directions from Brand General Manager
  • Supervise Visual Merchandising (VM) Executive on the renovation of new stores which include: (i) ensuring PRF is filled up (ii) getting competitive quotes (iii) getting retailers' approval on design (iv) required structures such as decks and locators are ordered in advance (v) submission of capital requisition form to New York for approval (vi) submission of asset disposal form (vii) photographs of new counter for file (viii) coop billing is completed
  • Ensure counter image and cleanliness are maintained
  • Review collateral offerings from PDC and supervise VM Executive to place orders according to priority as specified in marketing calendar
  • Work with VM Executive to executive local over the counter communications that are designed to hook and engage the customers
  • Supervise VM Executive in the development and construction of structures required for store animations
  • Review results of new store design or visual merchandising elements and recommend appropriate changes
  • Customers Relationship Management (CRM)
  • Devise Affiliate CRM strategy based on strategic inputs from Brand General Manager
  • Supervise Marketing Executive in the implementation of appropriate CRM programs offered by Regional CRM team
  • Review results and make recommendations for improvements
  • Responsible for monthly CRM reporting to Regional CRM team
  • Promotions
  • Develop mechanics of promotion for every marketing program and communication plan for the promotion
  • Present mechanics to store to solicit support to proceed with promotion and secure cooperation contribution
  • Supervise execution of various promotions such as store events, workshops and 3rd party joint promotions
  • Ensure coop billing, where applicable, is executed
  • Review results against sales strategy
  • . Digital Marketing / E-Commerce / Online
  • Understand the digital ecosystem and how it can be integrated for an effective marketing campaign
  • . Consumer Research
  • Work with Regional team to conduct research to gain better insights to consumers’ usage and attitudes
  • Evaluate how marketing programs and new product launches have impacted customers’ perceptions for Estee Lauder and increased their preference for the brand
  • Approve shopping carts for marketing expenses
  • Ensure marketing launches and marketing programs deliver desired ROI
  • Ensure effective use of marketing resources to drive retail that will contribute to the achievement of brand’s desired NOP
  • Improve Business Process
  • Set up standard systems and procedures to ensure smooth operations
  • Proper system set up to enable accurate tracking of new product launches, marketing programs, sampling programs, CRM programs, investments in online programs and marketing expenses that will not take up more time and resources
  • Retailers' Presentations
  • Responsible for putting together marketing section of retailers' presentations which take place twice a year. This should include Brand's overall marketing programs, proposed stores' exclusive promotions and dates, proposed coop contribution
  • Collate store coop contributions against sales projections to determine and justify proposed coop contribution for new calendar year
  • Sell marketing programs to retailers at store presentations to secure top of mind with retailers
  • Initiate follow up meetings with stores to confirm promotional dates
  • Follow up with retailers’ to obtain written approval of coop contribution
  • Budget Preparation
  • Complete marketing worksheets in budget preparation file based on strategic inputs from Brand General Manager
  • Monthly reconciliation of expenses before P&L meetings to ensure all expenses are correctly captured
  • Update expenses required for the current month before estimate submission date. Allocate additional expenses or reallocate savings to areas where expenses are required
  • Complete quarterly Advertising Template required by Brand Regional
  • Lead and Develop People
  • Coach and develop Marketing Team to achieve desired performance standards
  • Ensure Learning and Development of each team member
  • Degree holder preferably with Marketing discipline
  • At least 5 years of relevant experience
  • Excellent communication and interpersonal skills
  • Well groomed and poised
  • Good knowledge in Microsoft Office software applications
  • Respected and enthusiastic leader. Draws others into enthusiastic commitment to the collective effort. Has a direction, energy and passion. Inspires others to exceed expectations. Shapes the environment to foster a drive toward achievement, learning and teamwork. Model behaviour
  • Maintains calm and perspective in difficult situations
  • Welcomes challenges. Willing to champion change even in the face of opposition
  • Optimistic and Perseveres, Rolls with the punches, seeing an opportunity rather than a setback. Sees others positively, expecting the best of them. Remains motivated despite adversity
  • Broad/strategic thinker, identifies the implications of macro trends for the business. Can identify potential problems and opportunities both in the start and long term. Is able to identify critical concerns and prioritise
  • Seeks continual learning and is open-minded
  • Innovative, Comes up with creative solutions to difficult problems
  • Persuasive and engaging
  • Genuinely interested in developing others
  • Works cooperatively with peers, management, subordinates and other departments
84

Senior Marketing Manager, Institutional Resume Examples & Samples

  • Bachelor’s degree with a specialization in Finance/Business/Marketing is preferred
  • CFA, CSC an asset
  • 7- 10 years industry related work experience
  • Strong understanding and experience with institutional marketing, particularly defined benefits pension plans and non-profits (foundation and endowments)
  • Knowledge of investments and understanding of the investment sales process
  • Strong negotiation skills with external vendors and internal business partners
  • Creative thought leader in developing integrated marketing programs across all mediums
  • Self-motivated and results driven; team player
  • Solutions driven - take initiative in finding and recommending solutions
  • Proficient at balancing multiple tasks and setting priorities
85

Senior Marketing Manager Resume Examples & Samples

  • 10+ years of marketing and strategy experience
  • Digital marketing expertise, social media
  • Marketing communications and positioning
  • Previous experience in developing and executing advertising and media plans
  • Experience in development of customer research, value proposition and campaign strategies
  • Expertise in driving thought leadership, curating and creating content
  • Understanding of sponsorships and events management
  • Exceptional stakeholder management and general project management skills
  • Must be good at persuading as well as maintaining good relationships with partners
  • Strong strategic, change management communication and creative assessment skills
  • Technical marketing skills including positioning, marketing plans, advertising, public relations, market research, written communication and ability to evaluate creative
86

Senior Marketing Manager, Ideation Resume Examples & Samples

  • Idea generation and program development: Work with sales and marketing colleagues to develop integrated marketing opportunities/solutions across print, digital, mobile, social, experiential and more to maximize advertising partnerships
  • Presentation writing: Work with multiple departments (i.e. Sales, Research, Creative Services and Events) to create compelling proposals, presentations and marketing concepts
  • Category development: Work with Integrated Marketing Director on development of category-specific strategies including competitive landscape analysis and sales opportunities
  • Bachelor’s degree required; minimum 4-5 years marketing experience, preferably in media/advertising
  • Team player and self-starter who is innovative, professional, proactive and resourceful
  • Must have strong creative skills and extensive experience in developing and executing compelling integrated marketing programs
  • Knowledge of advertising sales, digital media, related research, and current industry news, innovations, and relevant topics
  • Strong writing skills with the ability to craft a strong and concise pitch is required
  • Proficiency in PowerPoint, Word and Excel
87

Senior Marketing Manager Resume Examples & Samples

  • Initiate, coordinate, and oversee all marketing activities for GBR in the China market that will build awareness, develop an audience, and deliver circulation revenue
  • Manage the development and implementation of brand strategies, insights and country messaging framework, to communicate a compelling value proposition for current and prospective GBR readers in China
  • Identify local market opportunities to build a dynamic, innovative partner ecosystem
  • Lead development of partnership programmes to extend reach within target audience, including the negotiation of terms and ongoing relationship management
  • Manage and track marketing budgets and ensure effective budget utilisation
  • Ensure timely and appropriate communications and enablement on marketing progammes and campaigns
  • Collaborate with Product Development in providing suggestions to improve product marketability in China
  • Manage analytics and reporting for marketing activities while working closely with the Global Data team
  • Continually monitor business performance and market trends to identify opportunities for growth, innovation and business improvements (e.g. pricing)
  • Keep abreast of competitive landscape, both traditional and emerging media
  • 6+ years of Commercial experience in brand and consumer marketing within China. International experience a plus
  • Written and spoken language proficiency in English and Mandarin
  • Experience in building new business partnerships, including negotiation of deal terms and development of partnership programmes/proposals
  • New product development or innovation experience in China desirable
  • Extensive knowledge of the marketing technology landscape in China, including content distribution channels
88

Senior Marketing Manager Resume Examples & Samples

  • Create and oversee execution of marketing communication plans, including go-to-market, adoption/engagement approaches and tactics
  • Drive integration with cross-functional partners (LoB, front line, Training, Product, Digital Operations, etc.). Ensure Training team and Marketing are completely in synch and optimally leveraging other’s work
  • Define and partner with Digital Marketing to oversee development of educational content, tools (videos, in-site messaging and tutorials, etc.) for plan sponsors and plan participants
  • Develop communication plans reflecting the needs of different segments and target audiences
  • Develop and build Creative Briefs to support new campaigns and content
  • Partner with the resource on point to ensure development and delivery of internal communications and training to educate the integrated front line teams about the campaigns
  • Manage metrics in partnership with Customer Insights
  • Partner with appropriate areas for quality control and testing to ensure flawless execution
  • In partnership or leveraging the PMO, or creative services develop and manage a singular and integrated project plan (including the ability to anticipate client experience and business risks) that includes both campaign and BAU work to understand potential conflicts and optimize packaging/integration opportunities
  • Partner to develop campaign status presentations, updates, and report-outs that core team (including the Campaign Manager) will use with business partners
  • Help shape metrics and monitor them to continuously refine marketing approach with test and learn mindset. Ensure a test-measure-learn approach along with application of best practices
  • Shape, manage, forecast and deliver within budget
  • Partner/liaison: Institutional & Individual; Asset Mgmt. Marketing teams; Internal project teams; COEs; Digital strategy; Digital Analytics; UX; Customer Insights; Field Readiness; Creative Services/External Agencies; Advertising; MRU; Proofreading; and other partners as needed
  • Bachelor’s degree required; marketing preferred
  • Knowledge of retirement plan business, financial services and digital marketing space
  • Minimum 7 years’ experience in financial services: 4 in retirement plan marketing (ideally within plan administrative services)
  • Experience with B2B and B2C across both plan sponsors and plan participants highly desired
  • Superior PowerPoint and Excel skills
89

Senior Marketing Manager Resume Examples & Samples

  • 20% A. Planning Support
  • Support the development, implementation, review and revision of a 1 year work plan including assimilating BMO’s vision, mission, values, operational and resource plans
  • Review progress to plans, and develop, communicate, and actively participate in the implementation of actions necessary to correct internal and external issues. Escalate significant issues to the Director, Digital and Channel Marketing
  • 40% B. Campaign Management
  • Accountability to drive acquisition for retail payment business across all card products
  • Understand the digital experience and how it applies to each product portfolio from all business aspects, including competitive position, market position, customer journey and channel requirements to inform positioning and enhancing the digital experience on external positioning and communication requirements
  • Leverage external publications, trade publications and other sources of information to be informed about marketing in general and for digital marketing environment
  • Stay abreast of innovative marketing and digital approaches related to external and internal communication, and continually push the envelope to ensure BMO employs and leverages all opportunities to present our message and offer in the most compelling and engaging way
  • Document and understand the Canadian marketplace, including impacts of the US and other foreign competitors entering Canada. Using market knowledge, customer information, and analytics tools, assess customer needs and make recommendations for how to improve overall business results
  • Measure and analyze the effectiveness and impact of project communication deliverables, identifying opportunities for improvements and leverage the knowledge in development of future project communications deliverables
  • Contribute to the change agenda of Customer Communications & Marketing
  • 20% C. Coordination of Campaign Development
  • Provide digital support for campaigns including level of spend digital approaches and messaging as part of integrated campaigns developed for the product portfolio. Consider strategy relevance through research of competitive spend and awareness levels. Recommend changes as required
  • Assist in the execution of customer marketing campaigns
  • Maintain strong relationships with internal and external partners to generate opportunities to leverage sponsorship rights that are owned by partners
  • Assist and coordinate the execution of communications, including the following key activities
  • Preparation of creative briefs that meet business objectives and provide essential information and direction for creative development
  • Ensure all material is produced according to deadline
  • Ensure appropriate internal and external approvals are obtained
  • Ensure process stays on budget
  • Ensure all communication is consistent to overall brand positioning look and feel as well as compliant with legal/disclosure requirements
  • 10% D. Relationship Management
  • Build and maintain effective relationships with internal partners and external partners. Influence these partners in order to build the brand, enhance communication programs and take advantage of synergies
  • Represent the Digital experience in any discussions about the external advertising requirements in partnership with Corporate Marketing and in accordance with established policies and procedures
  • 10% E. Risk Management and Control
  • Monitor marketing communications to ensure adherence to standards of third party brands and compliance with legal, privacy, legislative and association regulations
  • Provide budget information to the overall Manager to facilitate an overall view of marketing spend for Customer Communications & Marketing
  • Ensure all required authorizations and approvals are obtained for the execution of promotional advertising campaigns
  • 5+ years Marketing and Business Management experience
  • Solid understanding of all paid digital channels and digital success metrics
  • Work experience in performance/direct response display and/or social and/or SEM
  • Experience in Financial Services environment an asset
  • Experience working in an Advertising Agency/managing an Agency an asset
  • Strong attention to detail and manage time effectively
  • Proficiency of Microsoft Excel
  • Working knowledge of all main digital acquisition channels - digital display, Social, SEM, Affiliates
  • Integrated marketing communication and planning skills
  • Relationship management skills
  • Strategic, change management communication and creative assessment skills
  • Ability to interact with the senior levels of the organization
  • Strong analytical and measurement capabilities
  • Ability to successfully work with agency partners
  • Knowledge of creative messaging
  • Technical marketing skills including marketing communications, market research, positioning, advertising and execution
90

Senior Marketing Manager Resume Examples & Samples

  • Analyze existing loyalty and incentive programs and implement strategic directives to drive programs to a higher level while meeting growth expectations
  • Fostering and continuing to grow strong relationships with studios, key business partners and NBCUniversal business units
  • Identify , negotiate and execute on new marketing partnership opportunities
  • Collaborating with the NBCU Digital Entertainment sales group on creation, development and execution of client driven activities and programs
  • Work with cross-functional teams, including business intelligence, product and tech teams on analysis and testing to make strategic recommendations to grow programs or products
  • Creating, maintaining and analyzing monthly performance reporting on all programs
  • Drive growth of Fandango mobile apps including, but not limited to, app store testing, identifying promotional partnerships, merchandising and marketing campaigns
  • Supervise direct reporting staff and provide strategic guidance for applicable business areas
  • Other duties as defined by the Director of Marketing
  • Prior partnership and brand marketing experience
  • Prior experience working in a digital environment preferred
  • Experience working in digital marketing with studio partners and/or entertainment clients
  • Past experience interacting and strategizing with executive-level teams
  • Proven ability to take ownership of projects and lead initiatives with a high attention to detail
  • Proven experience negotiating with clients, with a demonstrated track record of success
  • Able to exercise discretion and keep strictest levels of confidentiality
  • Must maintain regular and acceptable attendance at such level as is determined at the company’s sole discretion
  • Highly innovative and an ambitious self-starter with strong business acumen
  • Comfortable amongst higher management levels
  • Ability to prioritize, multi-task and be very flexible in a fast paced, changing environment
  • Creative thinker and able to continually contribute ideas to brainstorming sessions
  • Clear and effective communicator, both written and verbal
  • Ability to work with cross functional teams to develop consensus within diverse groups and drive results
91

Senior Marketing Manager Resume Examples & Samples

  • Delivery of the US owned revenue number and associated metrics
  • Oversee the Loyalty and Email Marketing teams which implement loyalty program and relationship marketing programs to improve acquisition and retention of consumers, ultimately being responsible for delivering the CRM revenue number to the business
  • Develop an integrated ‘one face to the customer’ direct to consumer marketing strategy across channels and touch points, driving enhanced communication of the brand proposition to a broader range of targeted consumers
  • Provide strategic guidance to the loyalty team in developing strategies to drive growth and development of the program, delivering positive change to membership volumes and purchase behavior
  • Work directly with the email team, helping to develop and deliver consumer retention strategies, systems and plans that retain and monetize existing members
  • Lead the catalog go-to-market strategy and execution, bringing in new users and converting them to the brand
  • Oversee lifecycle marketing strategies which best identify valuable consumers, and key valuable milestones, and the tactics and incentives that will get them there; Identify and drive consumer retention KPI’s and optimize key metrics including retention and attrition rates of buyers
  • Oversee the management of vendor relationships and maximize their service and offerings
  • Continually perform competitive analysis of omni-channel marketing best practices/trends
  • Loyalty P&L and related CAPEX/OPEX Management
  • Manage, develop, and motivate a team of marketers responsible for the loyalty and CRM initiatives
  • 10+ years of experience in CRM, managing email and loyalty programs, preferably in Retail
  • In-depth knowledge of CRM disciplines, incl. primary research, segmentation, targeting, direct marketing, catalog & loyalty
  • A proven track record of leveraging marketing insights and customer analytics to guide strategies and plans
  • Deep understanding of multi-channel communication trends with an expertise in database and digital marketing
  • P&L responsibility and budget management experience, with track record of delivering on the business and tracking ROI
  • Travel required 20%
  • Excellent leadership skills, including proven ability to manage / lead within a complex matrix organization and coach / grow your teams
  • Excellent analytical skills, with detailed knowledge of retention & traffic driving metrics and KPIs
92

Senior Partner / Chanel Marketing Manager Resume Examples & Samples

  • 5+ years with online/online marketing experience - Including asset creation, vendor management, and analytics
  • 5+ years marketing communications experience -- Tenacity for execution and excellent communication skills are imperative
  • 5+ years with retail marketing and execution experience
  • 3+ years project/program management experience
  • Be able to effectively drive cross-group communication and cooperation, using strong communication, project management, and organizational skills
  • Financial and analytical experience
  • Negotiation and influencing skills that gain successful outcomes for both the partner and Microsoft
93

Senior Marketing Manager Resume Examples & Samples

  • With the oversight of the VP, act as key day-to-day marketing point-of-contact for the Owned and Operated categories in North America and with key Sales partners
  • Partner with sales, merchandising and design throughout the creative process, including idea generation through to seasonal shot lists. Ensure all cross-functional approvals
  • Partner with Project Management to ensure timely, on-budget asset delivery for all CRK and regionally produced marketing materials, including seasonal tool kits, POS, packaging/trim, video, direct mail, etc
  • Ensure adherence to brand standards in co-op, and oversee Coordinators to route all requests for approval to necessary parties, guaranteeing timely feedback and updated record keeping
  • Own the competitive process and periodically distribute relevant summaries
  • Synthesize important trade articles and highlight potential impact/opportunities
  • Wholesale experience in a multi-category brand preferred
  • Excellent communication, diplomatic and interpersonal skills
  • Advanced comfort level with Microsoft Office suite
  • Quantitative and analytical skills, and experience with relevant digital analytics and reporting tools
  • Enthusiasm about the digital world
  • Ability to thrive in an extremely fast-paced environment, with tight deadlines and multiple priorities
94

Senior Marketing Manager Resume Examples & Samples

  • Steward the relationship with McDonald’s senior marketing leadership in Toronto, to ensure alignment and integration against a joint beverage framework strategy
  • Stewards 2 Marketing Budgets: Annual DME and McDonald’s Marketing Fund Budgets ensuring efficient and effective use of Marketing funds in alignment with Marketing Fund Guidelines and processes
  • Acts as the consumer marketing expert to McDonald’s offering Consumer insights and learnings that reinforce the linkage between Coca-Cola brands and McDonald’s customers
  • Lead development of McDonald’s specific Research Plan, including development of overall research objectives, development of research brief, working with research agency to develop customer friendly presentation of results and recommendations to McDonald’s
  • Gather/analyze customer beverage sales data (brand, package, cup set, package mix, pricing) in order to determine beverage category needs, facilitate marketplace analysis and determine operational marketing needs
  • Gather consumer insights, overall beverage market category trends, channel and segment information, competitive & demographic information using internal and external resources, in order to understand consumer attitudinal and behavioral trends for and IEO (informal eating out) restaurants and beverage consumption and general market (CREST, AC Nielsen, Industry Estimates, CBL, Millwood Brown, etc.)
  • Conduct regular brand/category/marketing and innovation reviews with customers in order to affirm beverage category leadership/expertise and consumer-driven innovation; and to identify opportunities for new beverage incidence (customers/occasions)
  • Collaborates with key McDonald’s National Marketing & CCL Regional Marketing/Ops manager for consumer-based marketing planning and programs – by developing and recommending promotional /asset activation, as well as new beverage/occasion opportunities
  • Measures/Evaluates and Stewards the effectiveness of marketing activities with McDonald’s internally to Coca-Cola system constituents
  • Collaborates with Global Marketing teams in leveraging key learnings and best practices from other parts of the world
  • Collaborates with TMD Finance Manager, Director of Operations & Supply Chain Manager on marketing initiatives
  • Identifies the needs and business objectives of the Canadian Division (CCL) in order to provide marketing services tailored to meet Division’s and brand’s business needs
  • Interacts with Canadian Division (CCL) in order to influence their brand plans during the Annual Business Planning process
  • Collaborates with Coca-Cola brand and innovation teams in leveraging system assets – new products, promotions, marketing assets, innovation/commercialization – to develop differentiated solutions for McDonald’s (first/most relevant/exclusive vs. McDonald’s competition)
  • Supports Coca-Cola Regional marketing/ops manager with understanding of McDonald’s business objectives, Coca-Cola opportunities and program implementation excellence
  • Manage 1 Direct Report to meet his/her objectives
  • 7-9 years of relevant experience in marketing
  • Relationship management including influencing and negotiations skills
  • Commitment to Excellence - Must possess the desire to exceed the expectations of our customer by ensuring that both the customer and the system needs are being met
  • Strategic & Analytical Thinking - Creating marketing strategies, business plans and programs based on insights and consistent with core marketing strategies
  • Results Oriented - Has strong initiative and has demonstrated ability to make a significant contribution and impact in past positions
  • Ability to be creative and apply “out-of-box” thinking
  • An entrepreneurial spirit to create opportunities in the face of ‘no’ or where they don’t currently exist
  • Communicating Effectively – Must possess strong communication skills, both oral and written
  • Coca-Cola system knowledge
95

Senior Marketing Manager, Trade Books Resume Examples & Samples

  • As part of the marketing team, develop and implement innovative online and offline marketing and promotional plans for 65+ titles per year
  • Work with Director of Marketing and senior management to develop marketing plans and manage products throughout life cycle from conception, to launch and post launch
  • Track budget/spending for assigned products
  • Act as main point of contact for author needs related to products: provide regular contact on campaign status, provide needed assets, troubleshoot issues and keep internal teams up to date on status
  • Collaborate and communicate with publicity, editorial, and authors on development and execution of marketing campaigns; communicate plans and creative direction with editors and authors
  • Work closely with RodaleWellness.com team to plan and implement promotion around assigned products including emails, newsletters, display ads and social media promotion
  • Spearhead social media efforts via Facebook, Twitter, Instagram and Pinterest to help authors grow their audience, create community-building and event campaigns, create paid social ads to drive awareness and preorders. Oversee Rodalebooks.com
  • Write ad and newsletter copy; coordinate ad design with creative team; route ads and secure approvals from authors, etc., as needed
  • Coordinate Rodale Books presence at select events sponsored by Rodale brands, attend as needed
  • Oversee creation of sales materials including floor and counter displays and sell sheets
  • Attend weekly staff and marketing meetings
  • 5+ years of book publishing experience, must have the ability manage campaigns independently. Health and wellness category experience is preferred
  • Hands on experience in managing social media campaigns, paid social media marketing is a plus
  • College Degree BA/BS in relevant field preferred
  • Experience managing a product across all phases of its lifecycle, from conception through launch and post-launch
  • Proven track record of successfully managing author relationships and collaborating with teams across a publishing organization
96

Senior Ptnr / Chan Marketing Manager Resume Examples & Samples

  • Build the partner value proposition. Make Microsoft Analytics and BI compelling for our partners. Show them how they will be successful using Microsoft solutions
  • Develop and deliver business thought leadership to our Partners. This will be differentiated and disruptive, potentially altering how our partners define their practices
  • Integrate partners with our marketing programs. Be the voice of our partners in our internal marketing groups
  • Co-ordinate Microsoft teams (Partner, Evangelism, Sales) - be the expert on all things partner
  • Develop insights from partners that drive our marketing and engineering teams
  • Partner/channel marketing experience
  • An ability to articulate solutions and strategy to partner executives
  • A deep understanding of the technology industry and a passion for technology
  • A track record of working with Microsoft partners - if you’ve worked in an SI that is a bonus
  • 7+ years of experience in technology marketing
  • Working knowledge of Analytics and BI technologies and Microsoft Azure or equivalent competitive technology
  • Bachelor’s degree required, MBA or Masters preferred
97

Senior Marketing Manager Resume Examples & Samples

  • Provide BMC support to the Pension Solution team
  • Create marketing tools to support the launch of the Pension Solution and targeting specific account teams
  • Provide leadership guidance and hands on support for Internal Communications to enable the launch of Pensions Solutions into priority markets and accounts
  • Collaborate with the network to create marketing and communications to enable the development and deployment of Pension Solution into regional markets
  • Demonstrate understanding of Financial Services / Pensions, if possible
  • Deliver practical programs that deliver marketing tools that are aligned to the Pension Solution brand and revenue goals
  • Demonstrate entrepreneurial skills in a dynamic environment - be a self-starter and able to work without supervision
  • Assert own ideas and persuade others; gain support and commitment from others; mobilize people to take action; use creative approaches to motivate others to meet the solution's strategic goals; engage with leaders effectively to gain sponsorship for activities
  • Advise stakeholders on marketing and communications concepts; work collaboratively and effectively with peer functions and stakeholders to deliver Pension Solution's strategic priorities
  • Demonstrate knowledge, skills and abilities concerning global business fundamentals, business models, ethics, competitive analysis and cross-cultural/geographical sensitivities
  • Excellent written and verbal communication abilities
  • Ability to build collaborative relationships across diverse Sector teams
  • Experience of navigating complex global organizations
  • A self-starter with strong entrepreneurial skills
  • Ability to influence and build collaborative relationships with business stakeholders
  • Professional services experience preferred
  • Good understanding of the business, market and regulatory issues facing the Financial Services sector
98

Senior Marketing Manager, Analytics Resume Examples & Samples

  • Develop integrated demand generation programs that take prospects through a sequential journey
  • Define marketing segments that align with sales teams’ goals to deliver relevant, focused messages and programs
  • Track program results, measure program success and leverage SFDC to report metrics
  • This position is based in Washington, DC. Telework arrangement may be considered for highly qualified candidates outside of the greater DC metro area
  • At least 5-7 years of B2B software marketing experience
  • Outstanding writing, presentation and organizational skills
  • Experience with developing integrated, multi-touch marketing plans
  • Demonstrated ability in driving demand for enterprise software, leveraging a wide variety of techniques, including content marketing, drip campaigns, digital/web, etc
  • Ability to excel in a fast-paced environment
  • Industry or vertical marketing experience, education a plus
99

Senior Marketing Manager Resume Examples & Samples

  • Extensive experience in financial services (ideally with exposure to wealth management and advice) with a track record delivering on new initiatives and experiences embedding propositions into products, services and sales and servicing processes
  • Demonstrated experience delivering business results both directly and by influencing other businesses
  • Understanding of key business drivers and financial strategies, and the impact of external market dynamics
  • Experience helping businesses design and deliver customer centric solutions
  • Significant track record in building high performing teams
  • Tertiary or post graduate qualifications in business, finance or marketing
100

Senior Marketing Manager Resume Examples & Samples

  • Craft annual integrated marketing plans and strategies that build brand strength and drive business priorities and revenue growth. (Balancing PR, media, events, social, point of sale tactics)
  • Manage media planning as well as marketing effectiveness analysis for campaigns
  • Direct the creative development process through focused and clear brand briefs
  • Direct the strategy and execution of photo shoots, negotiate contracts, select models, photographers, locations, studio, artists, etc. on budget, working collaboratively with cross functional departments
  • Build relationships with Nike Contacts to grow the business and build upon brand strength
  • Responsible for budget development, reconciliation, and allocation in support of the business priorities
  • Oversee competitive, market, brand and consumer research
  • Lead all social media strategies and promotions– blogs, twitter, Facebook, Pinterest, Instagram, etc implemented for Nike Swim
  • Oversee tradeshow initiatives in support of Nike Swim
  • Plan and execute any PR initiatives
  • Lead the theme development as well as the planning for Sales meetings
101

Senior Marketing Manager Resume Examples & Samples

  • Ideate, develop and present custom solutions in response to digital and integrated (print + digital) RFPs, collaborating with Sales, Ad Product & Solutions, Content Marketing, Editorial, Ad Operations, Media Planning, Project Management, Digital and Print colleagues throughout process
  • Identify high-touch, cross-platform and content-driven opportunities that will serve as compelling thought-starters for client conversations and that generate potential increase of overall advertiser spend
  • Attend client meetings to present digital opportunities as needed
  • Collaborate with Ad Product and Solutions team to identify and develop packages and new opportunities around key print, digital, social, video, mobile and experiential product offerings, site redesigns, brand equities and tent poles, etc
  • Update core presentations, including capabilities and sponsorship decks with accurate information
  • Work with Senior Director to create brand-specific and HMDM collateral from sell-sheets to capabilities presentations
  • Facilitate turnover of sold digital program to Project Manager
  • Monitor post-sales execution process and develop compelling digital campaign case studies and program recaps
  • An excellent writer that can communicate creative ideas in a clear, concise and engaging manner who can also master different brand voices
  • Enthusiastic about the publishing industry and Hearst’s brands
  • An out-of-the-box creative thinker and self-starter who thrives in a fast-paced, high-volume, innovation-driven environment
  • Able to demonstrate strong prioritization and time management skills (manage to multiple deadlines and meeting requests across departments)
  • Experienced and knowledgeable about the media world (especially video and mobile)
  • Comfortable and excited to lead the development/strategic direction of pitch presentations (must have presentation experience)
  • Able to successfully interface with senior-level internal stakeholders
  • A self-starter that enjoys managing projects independently
  • Must have at least 3+ years of experience responding to RFPs/writing proposals in a digital capacity
102

Senior Marketing Manager Resume Examples & Samples

  • Bachelor’s Degree or equivalent work experience
  • Minimum of two plus years of Sales and / or Marketing experience
  • Approximately 25 – 30% travel
103

Senior Marketing Manager Resume Examples & Samples

  • Strategic Marketing Plan Development: Build integrated strategic marketing plans to retain and grow the state 529 programs and optimize contractual marketing spend. Goals include increasing average account balance, growing assets and attracting new customers across all demographics as well as coordinating with state client needs and expectations. Understand key drivers of the state’s consumer buy decision as well competitive environment. The Sr. Marketing Manager will prepare and present the annual plan to the state client and meet quarterly to refine the media mix based on results/environment
  • Program Execution: Working with Central Marketing and external vendors, coordinate delivery of all state – based marketing communications including collateral, direct mail, interactive marketing, sponsorships, pr and advertising. The Sr. Marketing Manager will participate in creative development and ensure that all marketing reflects state plan specifics. The Sr. Marketing Manager will also liaise with the client to obtain approvals on a timely basis. Public relations will be managed directly by the Sr. Marketing Manager via a local firm
  • Marketing Effectiveness Analysis: Monitor and analyze campaign and other marketing metrics to ensure plan activities are meeting goals and adjust where necessary. Provide detailed marketing effectiveness review to State Client on a quarterly basis – including status of plan against goal. Uncover underutilization and target areas of opportunity
  • Field Consulting: Oversee and provide ‘back-up’ coverage of “grass roots” efforts to educateMinnesota residentsabout MN’s 529 Savings Plan provided by MN-based Field Consultant. Provide support for communityevents, employer outreach, seminars,promotions and/or sponsorships and work closely with theState to identify theseopportunities
  • Bachelors degree – MBA in marketing a plus
  • Travel: -10% within assigned territory
  • Ability to work with varied partners and effectively communicate TFI’ s value proposition
104

Senior Marketing Manager Resume Examples & Samples

  • Maintain an expert knowledge base of RiverSource annuity products
  • Create marketing strategies for new products and features to increase sales and achieve a - sustainable competitive advantage
  • Lead efforts to determine product/feature positioning, key messages, target market and marketing strategy
  • Develop and implement marketing communications including sales collateral, letters, videos, digital tools, interactive content, etc
  • Develop integrated marketing campaigns, using segmentation frameworks and targeted messaging
  • Work collaboratively and effectively with matrix partners, including Legal, Compliance, Product Sales, Program Management, and others, to ensure all deliverables are on time and high quality
  • Function as a proactive change agent to continuously improve annuity marketing programs, products and services
  • Maintain a thorough understanding of the annuity product industry, including product features and trends, industry trends, consumer demographics, distributor needs and behavior, and competitive landscape
  • Effectively manage and prioritize 10-15 projects simultaneously with minimal supervision
  • Financial Services experience
  • Strong annuity product knowledge or ability to learn
  • Strong analytical abilities, including product, market and campaign analysis
  • Ability to translate analytics into recommendations and action plans that will drive business results
  • Demonstrated expertise of the disciplines of marketing and communications
  • Strong ability to develop clear and compelling sales communications and translate complex concepts into understandable language
  • Strong customer focus, including ability to think in terms of the customer experience
  • Strategic planning and problem-solving skills; ability to proactively solve problems as they emerge and anticipate problems before they occur
  • Ability to balance multiple projects effectively
  • Ability to work effectively both independently and with colleagues across the company in multiple functions
  • Ability to exercise proactive, independent judgment
  • Capacity to comprehend and manage to the “big picture”, while consistently paying attention to detail
  • High energy, initiative, a drive to get things done
  • Strong interpersonal and negotiation skills
  • Series 7 license required or ability to obtain within 90 days of hire
105

Senior Marketing Manager Resume Examples & Samples

  • Execute campaigns by leading cross-departmental teams — including web, e-mail, telemarketing, webinar, PR, events, etc
  • Guide the creation of marketing content (white papers, video, etc.) that is tailored to buyer personas
  • Maintain program budget and spend efficiently and wisely
  • 5-7 years of B2B software/services marketing experience (or higher-ed software marketing)
  • Demonstrated ability in driving demand for enterprise software/services, leveraging a wide variety of techniques, including content marketing, drip campaigns, digital/web, etc
  • Proven track record of partnering successfully with sales management
  • Experience in delivering to a C-Level audience or executives
  • Bachelor’s Degree in Marketing or Business strongly preferred
106

Senior Marketing Manager Resume Examples & Samples

  • Create and leverage content to support campaigns
  • Conduct customer and internal-facing presentations on a regular basis in both live and virtual environments
  • Bachelor’s Degree, or equivalent work experience
  • Two plus years of Sales and/or Marketing experience, preferably in the field of education and/or technology
  • Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue
  • The ability to consistently meet deadlines, and on occasion, turn projects around in a short timeframe
  • Success in managing and delivering virtual and/or live events and conducting compelling presentations—both internally and externally
  • Energetic team player who is comfortable collaborating in a large, and often fast-paced, team environment
  • Ability to make decisions and track ROI based on data and analytics
  • Excellent verbal, written and communication skills
107

Senior Marketing Manager Resume Examples & Samples

  • Drive growth in key segments by playing a leadership role from project conception all the way to post implementation
  • Campaign Ideation: Interpret marketing and customer data to identify opportunities to grow market share
  • Continuously look for ways to optimize current programs and drive efficiencies
  • Lead the the overall marketing planning cycle with key stakeholders
  • Lead a team to execute flawless campaigns by working cross-functionally with, BI, Channel Take-to-Market, Marketing Communications, and various sales channels to bring campaigns and tactics to market
  • Take insights and turn them into meaningful action
  • Ability to work closely with numbers as it relates to performance management, ad hoc pricing, competitive analysis, post mortems, and business cases
108

Senior Marketing Manager Shield Resume Examples & Samples

  • Manage marketing campaigns including major product/technology launches, product promotions, and key selling period promotions in support of business unit and corporate initiatives
  • Develop and implement strategic positioning and messaging platforms, execute marketing plans, and define budgetary parameters
  • Define campaign objectives, target audiences, strategies/tactics, creative deliverables, timeline, and ROI measurement; secure executive and regional support
  • Drive cross-functional teams to execute key campaign strategies/tactics and deliverables
  • Drive regular communications to track status and measurement
  • Create and manage execution of supporting campaign creative materials
  • Manage key campaign activities as needed including consumer promotions, advertising, partner/customer marketing
109

Senior Marketing Manager Resume Examples & Samples

  • 7+ years of relevant marketing experience with focus on marketing communications/advertising execution
  • Strong business and marketing acumen with an ability to link strategies to marketing campaigns and deliver results
  • Strong understanding of video and digital creative production and execution
  • Stays well-informed of advertising industry creative and media innovations
  • Ability to manage multiple projects and priorities simultaneously
  • Experience working for or with advertising agencies is a must
  • Experience working in or with a consumer brand focused organization or advertising agency is preferable
  • Strong communication, interpersonal, and project management skills
  • Candidate can be located in either Wilmington, DE or Manhattan, NY
  • Bachelor's Degree required, MBA is a plus
110

Senior Marketing Manager, Field of Play Resume Examples & Samples

  • Develop the annual marketing plans and budgets for the FOP categories to align with Global NB Brand priorities and FOP GBU business priorities
  • Annual global integrated marketing plans/budgets
  • Partner with regional marketing team on annual regional marketing execution plans/budgets
  • Develop seasonal integrated campaigns for the FOP categories
  • Brief agencies on the seasonal brand/product story for each FOP category
  • Lead the production of seasonal creative assets
  • Partner with NB.com on seasonal FOP product marketing campaigns
  • Partner with regional marketing teams on execution of seasonal FOP category activations
  • Manage the regional distribution, adaptation, and execution of seasonal FOP category campaigns
  • Partner with regional marketing functions (channel marketing, DTC, PR, events, etc) on specific seasonal activations for key retailers, key events, and media planning
  • Partner with the Digital team to own the global FOP category social media handles (ie: NB Baseball, NB Tennis, etc)
  • Develop social media programs around key sports moments, NB athletes, and seasonal key product stories
  • Develop rich digital content each season to support key product launches and athlete stories
  • Partner with regional marketing teams on regional adoption of global social media content and integrating regional social media content into global handles
  • Grow consumer reach and engagement of all FOP social media handles
  • Manage key partnerships and activations
  • Maximize brand value from the Stack Media partnership (training facility sponsorship, multiple sport training digital content, bulk paid media buy/inventory)
  • Develop and manage the branding and marketing plans for the Zepp partnership on baseball and tennis activation programs
  • Develop seasonal Sales meeting/GTM tools and materials
  • Create FOP marketing deliverables along the entire GTM process
  • Support the execution of seasonal sales meetings with FOP specific marketing materials and assets
  • Assist the FOP global/regional sales teams with seasonal FOP sales materials include sell sheets, product videos, and catalogs
  • Partner with the Global FOP GBU leadership team to
  • Develop consumer/market assessments including focus group or consumer/retail research
  • Contribute to the development of the FOP category specific OGSP plans with supporting marketing plans
  • Present marketing updates at monthly/quarterly cross function FOP meetings
  • Manage all budget and vendor AP processes for Global Integrated FOP Marketing
  • Manage one or two direct reports and be responsible for their work assignments, career development, and performance evaluations
  • Bachelor’s degree required, MBA strongly preferred, with 12+ years of marketing experience
  • Footwear, apparel or athletics industry experience preferred
  • Expertise & experience in baseball, tennis, or men’s training preferred
  • Experience with working in a cross functional/regional matrix type of marketing organization and international markets
  • Experience in planning, implementing and evaluating digital brand engagement initiatives deployed using social technologies and platforms
  • Experience in programming and production of digital/video content in support of a holistic digital/video annual content calendar
  • Exceptional communication skills with the ability to communicate effectively within all levels of the organization and with external partners, agencies and collaborators
111

Senior Sport Marketing Manager Resume Examples & Samples

  • Build a portfolio of Training assets including individuals, communities and partnerships that fit with our brand positioning and whose association helps drive our brand image and strategic objectives
  • Provide support to Sr. Category Director in helping to establish Training goals, identifying and activating key scenes and relationships, guiding strategy and initiatives, sharing best practices, and serving as a sports business expert to help achieve holistic marketing and sales goals
  • Develop, execute and manage innovative athlete and partnership marketing initiatives, creating points of differentiation through promotional events and activities that lead adidas Training category and brand image towards achieving our Route 2020 strategic objectives
  • Responsible for setting up a strong insights matrix using training landscape and asset / partner / industry information to keep our strategy current and optimize our decision-making
  • Be the Training category strategic driver of innovation and creativity by connecting key CIS consumer insights and sports landscape trends to marketing initiatives
  • Be the spokesperson for sports marketing assets and partnerships under your jurisdiction, making sure all their needs are met and that together with adidas they are in the best possible position to succeed
  • Work together with internal partners (newsroom, brand marketing, etc) and external media touchpoints to ensure the best image of asset and adidas are being maximized and conveyed
  • Work as an intermediary between the brand (x-functionally) and assets make sure all functions are working smoothly together and we deliver the most efficient and effective alignment between strategy and execution
  • Ownership of all negotiations and contractual obligations with assets
  • Management of all financial procedures related to asset services and within the given MWB
  • Manage inventory and product for defined sports marketing group, providing insights and analysis to ensure right product at right time for athletes; may also participate in product selection
  • Maintain a deep operational relationship with multi-functional counterparts and BU’s to ensure full coordination of brand activities and compliance with brand activation calendar
  • Maintain close strategic ties with global category counterparts, having clear understanding of how to locally execute as well as ensuring all local BU needs are communicated and addressed
  • Work with key cross-functional communications teams and brand design to adapt and localize global tools
  • Lead in creation of tool kits to support local BU priorities in close partnership with global colleagues
  • Build and utilize relationships with key media, influencers, assets, etc. to devise strategies for product seeding and digital/SM promotion of key stories and products aimed to drive the brand and sell-through
  • Responsible for creating the Brand KPI tracking tools for CIS, and the corresponding “Action Plans” tools
  • 5+ years of broad marketing experience
  • 2+ years of experience managing communications in an international marketing driven company
  • Cross-functional Project Management Experience
  • Higher Education Degree, preferably M.A in Marketing
  • Sport has to be a big part of life
112

Senior Marketing Manager Resume Examples & Samples

  • 7+ yrs experience in a Brand/Marketing management role within a business environment – media organisation advantageous
  • Marketing / Business tertiary degree qualification
  • Experience with developing, briefing, implementing and managing major marketing campaigns and promotions
  • Experience in digital media and social media
  • Experience in managing and mentoring people
  • Demonstrated strategic and creative thinking
  • Strong presentation, negotiation and influencing skills at all levels. Ability to manage multiple, diverse r/ships
  • Demonstrated ability to partner effectively with internal and external parties to drive results
  • Responsible, accountable and punctual
  • Strong decision making and problem solving capabilities
  • Highly computer literate – expert level in Microsoft programs
  • Ability to multi-task and handle tight deadlines under pressure
  • A strong team player who contributes to an environment that embraces constant change and innovation
113

Senior Marketing Manager Resume Examples & Samples

  • Act as the marketing expert for industries poised to provide and develop information / content for stakeholders and marketers across the organization
  • Develop marketing strategies and content that will drive demand for products and services
  • Contribute to content-driven campaigns that effectively utilize multiple channels
  • Execute ongoing marketing initiatives and manage strategic campaign plans for industries
  • Execute demand and lead generation campaigns using content marketing across a mix of online and offline channels
  • Manage production of key thought leadership initiatives and deliverables including publications, podcasts, videos, events, social media and webcasts
  • Contribute to and manage production of case studies, collateral, web copy, videos and internal communications
  • Write and edit content for omni-channel and various communication vehicles including presentations, collateral, internal communications, case studies, public website, social media channels and e-mail promotions
  • Support additional projects on a global and regional level as needed
  • Ensure that the firm’s brand and messaging is reflected in all communication initiatives
  • Partner with PR, research and communications teams to ensure integrated approaches to marketing strategy
  • Manage marketing and budget against plans
114

Senior Marketing Manager Resume Examples & Samples

  • Conceive, develop and execute marketing campaigns for roughly 4-7 books per season
  • Communicate detailed campaign updates directly to editors, publicists, publishers, sales teams, agents, and authors. Present campaigns formally in key meetings
  • Advise authors on building and optimizing their social media presence and overall platform. Hands-on with authors where necessary
  • Develop a variety of content for campaigns that can include, but is not limited to,– sell sheets for reps and accounts, social media post copy and images, infographics, and email blast copy for consumer facing promotion
  • Actively participate in all imprint-wide marketing discussions related to titles and campaigns
  • Coordinate marketing efforts with publicists on each campaign
  • Secure title specific as well as imprint-wide cross promotional partnerships with third party brands and companies
  • Manage imprint based email marketing lists and communities
  • Engage in imprint branding efforts as needed
  • Minimum 4 years of marketing experience in book publishing
  • Ability to thrive in a fast-paced, dynamic work environment
  • A positive, can-do attitude plus possesses the ability to work well with different types of personalities
  • Exceptional written and oral communications skills
  • High level of professionalism, attention to detail, and organization
  • Demonstrated knowledge of digital publishing and book marketing landscape
115

Senior Prouct Marketing Manager Resume Examples & Samples

  • Industry/Vertical Lead: You will be the Industry/Vertical use case solution field sales and architecture lead for targeted 1st Party & 3rd party solutions
  • Strategy Development & Execution: You'll have the opportunity to formalize and mobilize the C+E industry/vertical solution field sales and architecture strategy
  • Field Landing & Readiness: You will ensure successful global resource roll-out and help land sales initiatives/readiness plans through segment and sales readiness channels. Includes as appropriate engagement in virtual training, Executive meetings, field readiness events, etc
  • Sales Effectiveness & Efficiency: You will optimization of vertical based solution sales and delivery engagements focused on business growth & achievement of revenue/scorecard goals with demonstrated global impact
  • Field Connection & Immersion: You will establish field relationships and ongoing engagement to formalize connection channels, listening systems, critical issue management, and field council
  • Business Expertise & Analytics: You'll craft on-demand insight & understanding of business architecture & metrics including sales capacity, coverage, competencies, and supporting programs/resources
  • Teamwork: You'll collaborate with internal partners and business sponsors to improve alignment via knowledge transfer and sharing of standard methodologies
  • Community Engagement: You will directly participate and build the industry/vertical centric field sales and architecture community
  • 7+yrs of experience in account management, product sales and/or product marketing, should work autonomously, be results-driven, and demonstrate the ability to influence cross group agendas (including at an executive level) while driving non-reporting teams to perform
  • Account management, product marketing or field sales experience within Microsoft is a plus
  • Significant experience in Microsoft sales and channel management, preferably experience working across industry/vertical channels at Microsoft
  • Excited to take on big challenges with significant growth potential
  • Strategic thinker able to find opportunities and alternatives while influencing large senior teams to execute on them
  • Demonstrated success in driving revenue growth in new business models
  • Deep understanding of the target verticals and solution use cases along with Microsoft segment, customer, partner, and services sales engines
  • BS/BA required; MS / MBA a plus
116

Senior Marketing Manager Resume Examples & Samples

  • Provide in-depth support with specific regional business challenges/opportunities
  • Build structure across the Latam team to provide efficiency and scalability across marketing programs
  • Plan, control and manage projects, status and reports to guarantee global and regional alignments
  • Manage annual planning process
  • Manage and facilitate integration process among agencies and internal teams considering all the different stakeholders
  • Manage global projects
  • Develop and manage Latam and Global reports
  • Work with Analytics to develop learning’s and create sharing process among the different stakeholders
  • Execute and guarantee competition and market analyses
  • Manage budget analyses efficiency and control
117

Senior Marketing Manager Resume Examples & Samples

  • Professional oral and written communication skills for effective relationship development/management and presentations with stakeholders
  • Proficient with Microsoft Office
  • Experience with cultivating, nurturing, and on-boarding new clients and or business
  • Experience developing, adjusting as necessary, and implementing unique account management strategies which exceed client and business objectives
118

Senior Marketing Manager Resume Examples & Samples

  • Creates buy in from multiple constituents in a collaborative cross- functional environment
  • Experience proofing marketing pieces including: letters, creative briefs, brochures, banners, magazine ads, outbound emails, etc
  • Coordinating the development & deployment of marketing collateral
  • Experience working with and supporting internal/external marketing services ranging from; digital media, consumer insights, messaging, creative, account management, analytics, and identify management. -
119

Senior Marketing Manager Resume Examples & Samples

  • Define and develop a set of business goals and marketing objectives for online experiences for Xbox, and define how online experiences will align with other digital touchpoints
  • Identify business needs and marketing objectives, and translate them into a desired set of features and functionality. Work with the Development team as a key stakeholder in the product roadmap for the site
  • Serve as a single point of contact for marketing activities that require digital elements to be deployed on Xbox.com. Drive and develop the online experience strategies, including managing agencies in the creative development and execution
  • Responsible for site analytics, metrics, optimization, and reporting back to marketing teams on the success of their initiatives in the digital space
  • Work across business groups to develop and maintain an editorial programming calendar for Xbox.com
  • Work collaboratively with the Publishing/Content teams to keep the site current, fresh, and aligned with marketing calendars
  • Work with Product marketing teams to bring portfolio of games, apps, services, and hardware to life on Xbox.com
  • Partner with brand, social, PR, direct, CRM and digital marketing teams to define the digital support for key brand and product beats
  • Define global strategy, site vision, and KPIs and communicate to subsidiary marketing managers to ensure strategic alignment across the globe
  • Drive site management for all global markets including strategy, build, loc and publishing
  • Manage the day-to-day prioritization of the QA or production teams
  • 7+ years managing large-scale web sites, including feature definition, editorial, design, and implementation
  • Effectively communicate with and influence various stakeholders and levels within the organization
  • Experience with helping to translate marketing objectives and goals in requirements that can be interpreted by engineering and implemented
  • Proven ability to operate successfully in a highly matrixed organization across multiple groups and business owners
  • Must have the ability to work under constant deadline pressure and manage multiple projects across multiple lines of business
  • Solid understanding of web metrics, digital analytics, and ability to generate, analyze and interpret traffic and engagement data
  • Strong team management skills
  • International experience a plus
  • BA/BS in marketing, economics, or related discipline required
  • Experience in gaming or entertainment is a big plus
120

Senior Marketing Manager Resume Examples & Samples

  • 4~7 years working experience with minimum 2-3 year in Marketing (foreign banks are preferred)
  • Has general knowledge of Asset and Card business
  • Good command of Chinese and English in both oral and written
  • Detailed-orientated, creative, dedicated, self-motivated; function well independently and as team player, respond best in fast-paced, high-pressure environment
  • Strong negotiation & interpersonal skills
  • Able to work under multiple tasks and deliver result on time
  • Willingness to accept challenges and work extended hours
  • Must be responsible, stable and demonstrate service attitude
  • Sharp marketing sense & analytic mind
  • Quick and smart learner and executer
  • Excellent interpersonal communication and negotiation skills
  • Highly proficient in Microsoft Excel, Word, PPT
121

Senior Marketing Manager Resume Examples & Samples

  • Lead the continuous improvement of the customer experience support by developing innovative, new customer services and experiences to differentiate Microsoft Retail and Online Stores in the industry
  • Drive cross-channel post-purchase customer experience initiatives, partnering with stakeholders across CSS, Stores and product teams
  • Establish a pulse on customer issues. Tracking and reporting global impact weekly. As a key listening post for the organization, you deliver a strong voice of the customer
  • Enabling data driven decisions through development of business cases validating the impact and scale of specific customer issues
  • Drive regional and corporate level issue management, partnering across organizations to drive resolution while instituting a culture of insights to focus on high impact customer experiences
  • Drive the success of 5 regional Customer Care leads to optimize global customer resolution management and improve NPS by area
  • Drive scalability and innovation of business flows, process, tools, and data to support cross-channels; this includes identifying, designing, and driving the implementation of programs to bring channels together in partnership with cross functional key stakeholders
  • Ideal candidates will have extensive experience in business program management, cross team project management, and focus on end customer experiences
  • Customer Focus: Demonstrated, empathetic customer experience advocate with experience driving programs to improve customer experience
  • Program Management Excellence: Proven experience in developing program strategies, design and delivering the approach from inception to completion, and driving effective, positive change
  • Business acumen: Experience in ecommerce preferred; understanding of Microsoft products and services required, understanding of customer support lifecycle helpful
  • Communication: possess excellent oral and written communication skills, with ability to work globally across cultures
  • Collaboration: Cross group experience with Business Groups, Product Groups, Customer Support, Engineering, Operations, and the business teams
  • Global Experience: Respect for cultural differences and experience working in global customer care desired
  • Governance: Strong presentation skills, project and program management, including the ability to lead meetings to drive cross functional teams to compliant results
  • BA/BS or equivalent required, MBA preferred
122

Senior Ptnr / Chan Marketing Manager Resume Examples & Samples

  • Design, evolve and manage Microsoft Partner Network (MPN) partner programs such as Microsoft Action Pack Subscription (MAPS) and MPN ERP and Cloud CRM Competencies
  • Develop and implement channel readiness plans for Dynamics that drive channel capacity and skills to meet business goals
  • Manage and evolve the Dynamics Partner Advisory Council, a group of strategic partners that provide feedback and direction to Microsoft
  • Own partner programs as they relate to product launches. Includes partner participation in R&D preview programs, the evolution of partner software benefits (for internal use and demo purposes), demand-generation activities such as customer trial, and the partner plan for the customer-driven update experience
  • Identify trends in partner /competitor activity and anticipate long-term program needs/challenges. Propose creative programs or solutions to complex marketing issues and recommend business decisions related to revenue implications of programs
  • Demonstrated 5+ years’ experience in channel marketing programs
  • Demonstrates understanding, agility, ability and willingness to do what it takes to get things done and desire to learn a new business and achieve objectives within and across groups
  • Comfortably operates at a senior management level internally and externally
  • Experience in business applications preferably in or with a partner channel
  • Strong written and oral communications skills
  • Proven project management and collaboration skills working across multiple teams
  • Ability to juggle competing priorities and focus on delivering business results
  • A master’s degree is preferred but not required
123

Senior Marketing Manager Resume Examples & Samples

  • Training Inside Sales and Field Sales staff on all aspects of services so they can effectively position and sell, and attends to sales' needs throughout the process
  • Collaborating with Services, Program Marketers, and Editorial to develop content for RFPs and Adoption Submissions
  • Leading competitive analysis efforts to inform new service development, positioning and pricing
  • Developing case studies to tell stories of success with HMH services
  • Identifying and secure speakers for exhibitor and speaker sessions
  • Collaborating with the Events team on product and collateral orders for booth displays and sessions
  • Supporting the development of annual national customer events
124

Senior Marketing Manager Resume Examples & Samples

  • Responsible to implement marketing plans for the sustainable development of company's brand and increase its penetration rate in the market
  • Develop strategy and positioning of ongoing marketing campaigns targeting key customers
  • Manage, develop and implement all ATL including advertising, digital platform under proper advertising strategy within the agreed budget
  • Manage agencies in the development of advertising that establishes and maintains a consistent, positive brand image
  • Analyze and summarize effectiveness of marketing programs, including ROI and other relevant business metrics. Provide recommendations to improve effectiveness
  • Manage all BTL marketing activities include Channel and retail shops
125

Senior Digital & Data Driven Marketing Manager Resume Examples & Samples

  • Relevant experience in Digital / Database Marketing with a proven track record in the implementation of complex digital campaigns to achieve effective communications and business objectives; ideally you will be Google or ADMA certified (or equivalent)
  • Passionate about understanding and evangelising the opportunities that rapidly evolving online behaviours can bring for ANZ marketing
  • Proven strength in efficient execution (even when faced with complex networks of stakeholders) combined with ability to plan, document, communicate or deliver a pragmatic program of work that ladders up to broader business and marketing plans
  • The ideal candidate will posess all of the above and have experience in
  • Content marketing, creating immersive digital experiences and/or the effective use of digital in storytelling/; the design of customer journeys and end –end contact strategies. Ability to think laterally and creatively along with strong communication (verbal and written) and interpersonal skills to effectively influence outcomes at all levels of organizations
  • Proven ability to establish credibility and maintain and develop good business relationships, negotiations and partnership agreements with partner agencies, publishers, vendors and suppliers
  • Tertiary qualified (preferably in either marketing or communications or related field)
  • Significant experience in change management and transforming marketing from traditional methodologies to data and insight driven customer programs, implementation and use of digital tools and methodologies for campaign automation (e.g. Silverpop, Exact Target or Salesforce, Adobe Campaign etc.)
  • Experience in working with digital agencies and in-house teams to brief and develop online creative and content to meet campaign and business objectives
  • A track record of devising and delivering innovative & effective customer communicatiopns programs / digital markering programs
  • Demonstrated strong people leadership capability and experience functioning within a wider matrix with common goals
126

Senior Marketing Manager Resume Examples & Samples

  • Display excellent oral and written communication skills for both informal and formal presentations, (involving PowerPoint) before small and large groups, both internal and external
  • Increase awareness and create value in our brand through management of content and mediums (web, social, radio)
  • Establish and implement short and long range strategic marketing initiatives, departmental goals, objectives, policies and operating procedures in alignment with company and brand objectives
  • Must show strong ability to prioritize and execute key objectives at a high level and fast pace
  • Drive direct support of and impact on New Product Development Introduction (NPI) and sales growth
  • Lead our internal process to capture market feedback and voice-of-customer (VOC) data to help define product development strategy
  • Manage branding and general communications surrounding our company and products
  • Maintain fresh content on internal/external websites, help write and approve strategic press releases
  • Provide leadership for event planning and execution
  • Develop a team of marketing support personnel
  • Perform the annual PFT process (performance feedback tool) and maintain reviews of all personal performance through the PFT reporting tool
  • Work with Product Management to collect and supply competitive information from the field on industry trends and technologies
  • Control marketing expenses by monitoring travel schedules and marketing budgets
127

Senior Marketing Manager Resume Examples & Samples

  • Frequent client interaction reporting project status, planning innovation and presenting new ideas
  • Supports front line management with administration of marketing training and development programs for employees
  • Works directly with LifeWorks Director of Marketing and Brand Manager
  • Management of on-going relationship with agency
  • Bachelor's Degree is highly preferred
  • Minimum 5-8 years of marketing or related experience within the food and beverage, fast-casual restaurant, or consumer products industries
  • Experience creating F&B concepts for large, capital projects in stadiums and arenas or in similar, large-scale venues is a plus
  • Digital marketing experience preferred
128

Senior Marketing Manager Resume Examples & Samples

  • Develops clear marketing strategies for region’s events and sponsorships, including identification of key partners and/or local brands to align with
  • Directs monitoring, analysis and reporting of event/sponsorship spend, including ROI modeling
  • Partners with local PR teams to develop and execute community events and sponsorship plans to improve brand perception
  • Leads negotiation of event/sponsorship contracts with involvement and direction of Region VPs and legal
  • Provides leadership in the planning, design and implementation of collaborated event/sponsorship efforts with Cox Business, Cox Media and Public Affairs maximizing synergies between residential and business-to-business growth and brand awareness objectives of each business unit
  • Monitors channel partner execution against negotiated objectives of each event/sponsorship agreement to gauge effectiveness and efficiency of investment
  • Manages team of remote employees (Marketing Specialist) in key geographic locations to ensure adequate coverage across entire region
  • Hires, monitors and manages all third party event activation teams needed to successfully execute region events and sponsorships
  • Collaborates with product operations to secure network partner support for local initiatives
  • Works closely with channel support team to ensure events/sponsorship activation compliments BAU campaign efforts and aligns with capacity planning
  • Provides supervisory management and career development of the events & sponsorships team
  • Ability to manage a virtual team
129

Senior Marketing Manager Resume Examples & Samples

  • 8+ years of integrated marketing experience
  • Experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives
  • Understanding of the buying process and buyer personas for healthcare provider market, particularly in the area of Patient Engagement and Education tools and strategies
  • Prior sales experience a plus
  • Thrive as a strategic partner to sales, product/content development and marketing operations colleagues within a complex matrix organization
  • Exhibit strong leadership skills
  • Quickly build trust rapport; values and respects others
  • Exceptional written and verbal communications skills
  • Drive execution, foster innovation
  • Focus on the customer, collaborate with others
  • Solve problems creatively
  • Maintain professional internal and external relationships that meet company core values/Nurture relationships with key external content development partners
130

Senior OEM Marketing Manager APJ Resume Examples & Samples

  • Lead cross functional teams (marketing, sales, BUs) to ensure successful execution and key messaging delivered in our joint OEM-VMware programs
  • Development and launch of global and APJ joint GTM campaigns
  • Ensure communication, training and event strategies that are consistent with VMware goals and objectives as they relate to specific OEM partnership
  • Build yearly event and activity roadmaps with each OEM partner
  • Lead liaison between OEM-VMware throughout planning/approval process
  • Project Management and Budgeting. Maintain budgets throughout process
  • Conduct post-activity evaluations, presenting results with OEMs and internal stakeholders, ongoing tracking of results for return on investment purposes
  • Min 5 yrs experience in concept and production of pre and post event field enablement and external communication strategies; events
  • Must possess OEM marketing experience. Experience with Dell, HPE, Lenovo a plus. Demonstrated negotiation skills
  • APJ experience and working in multiple countries and cultures a plus
  • Project management and relationship management experience a must
  • Needs to be able to travel 20% +, including International
  • 75488BR
131

Senior Marketing Manager Resume Examples & Samples

  • Build programs to nurture and qualify prospects to provide quality MM and ENT leads to sales
  • Monitors the conversion of leads and recommends and implements action plans to address gaps
  • Plans, designs, and executes marketing programs to drive customer interest and demand for advanced products
  • Builds strategic co-marketing partnerships with Data Centers to generate incremental Ethernet sales
  • Build consideration for Comcast Business Data Center and Cloud Connectivity offering as a direct connect partner for multiple cloud providers (including but not limited to Microsoft Express Route and Amazon Web Services)
  • Responsible for developing field engagement programs to promote the sale of Ethernet services
  • Manages robust Market Development Funding program working across multiple Data Center, Cloud and Ethernet vendors/partners
  • Manages the execution and measurement of marketing campaigns, develops marketing materials and interacts with and analyzes reports from our internal CRM and Marketing automation systems
  • Collaborates cross functionally with product, marcomm, marketing operations and sales teams to develop campaign narratives, messaging and tactics with necessary collateral
  • Develops, maintains, and manages program and roadmap schedules
  • Monitors campaign impact, effectiveness, and market penetration rates to formulate new recommendations to improve results and the process of running successful campaigns based on data trends
  • Recommends new tool to better the overall marketing process
  • Individual will also interface with offsite appointment setting call center for campaign execution to create BANT qualifying campaigns and list pull quality control
132

Senior Marketing Manager Resume Examples & Samples

  • Lead and deliver timely and accurate market analysis and insights (market, competition & customer analysis)
  • Assess competitor strategy and performance; evaluate implications for GE
  • Deliver elements of strategic planning processes (e.g. annual strategic plan, portfolio analysis, capital allocation etc.)
  • Lead/participate in strategic projects – e.g., evaluation of potential new markets/products, realignment of businesses, market assessment of potential acquisitions
  • Work closely with product managers to assist in the development of new products/solutions and enhancements to existing product/solutions in alignment with market needs
  • Collaborate with colleagues in other functions, regions and SS&D businesses to translate insights and strategic plans to practical business actions
  • Disseminate knowledge internally through presentations, web chats, written communications
  • Demonstrate thought leadership and represent GE externally e.g., publishing papers or speaking at appropriate conferences and seminars, in meetings with regulators and potential partners
  • Manage or contribute to relevant databases (installed base etc.)
133

Senior Marketing Manager Resume Examples & Samples

  • Act as marketing strategic advisor for regional Audit growth leadership
  • Team closely with audit partners and staff and cross-functional and pursuit management resources in pursuing and winning new business
  • Work collaboratively with client service leaders to determine where clients are in the relationship development/sales lifecycle, and to build relationship plans to move those relationships forward
  • Develop and lead the implementation of targeted, client-focused marketing strategy to support relationship development throughout the sales lifecycle from pre-RFP through proposal/orals
  • Serve as the single point of contact to connect client service professionals to marketing tools and resources to help support targeting efforts in the marketplace
  • Oversee the development of basic research and other reports to help educate client service teams about targets
  • Oversee reporting and target portfolio list management from a regional perspective
  • Act as primary point of contact and advisor for Regional Client Leader, fully knowledgeable on practice updates, activity pipeline and advise on any known issues/challenges
  • Be knowledgeable about the marketplace and the clients we wish to serve
  • 12+ years in marketing, sales, or business development (strong sales, business development marketing, or pursuit management background is preferred)
  • Comfort engaging with all levels of an organization and desire to be a collaborative part of a team
  • Experience with, and interest in, coaching and mentoring others
  • Excellent written and oral communication and superior organizational skills
  • Experience and knowledge of marketing within Oil and Gas industry strongly preferred
134

Alliances Senior Marketing Manager Resume Examples & Samples

  • Support the execution of events for alliances geared toward brand awareness, alliance knowledge transfer and lead generation including, but not limited to conferences, seminars, trade shows, regional events or roundtables and alliance sponsored events
  • Maintain project timelines and deliverables to ensure successful events and marketing collateral
  • Work closely with team members to share best practices and leverage marketing programs and initiatives; create a culture of collaboration and continuous improvement
  • 8-15 years of prior relevant experience with technology alliance marketing experience preferred
  • Exercise sound judgment in interpreting firm policies and objectives
  • Strong communication skills are mandatory as the individual will be creating written messages, collateral items, etc. as well as presenting concepts and ideas to colleagues, internal clients and alliance partners
  • Expertise in dealing with all management levels within an organization, and ability to work within a matrix organizational structure
  • Ability to work well within a team, particularly in a virtual mode with remote resources
  • Ability to think strategically
  • High integrity – honors commitments: consistent and predictable follow-up
  • Interactions with Deloitte leadership, alliance teams, and project teams as required
  • Contact with vendor staff and Deloitte Consulting clients as required
135

Senior Marketing Manager Resume Examples & Samples

  • A Bachelor’s degree
  • At least eight years’ consumer marketing experience
  • Strong consumer marketing and networking skills
  • Experience in an international matrix organization and digital marketing
  • Fluency in Japanese and English
  • Ability to travel internationally
136

Senior Marketing Manager for Lego Duplo® Resume Examples & Samples

  • Continuously building, optimising and aligning an understanding of what it takes to attract, engage and convert millennium parents, gift givers and 1½-5 year-old children across digital, social and more traditional media
  • Continuously optimising the overall LEGO DUPLO communication strategy and campaigns to position the brand in a global context with respect to various market situations and objectives
  • Managing a portfolio of strong products for a specific LEGO DUPLO sub-product line, built on solid consumer and market insights
  • Developing an innovative and integrated go-to-market strategy and campaign tool box for the sub-product line in cooperation with global lead markets
  • A master´s or an MBA degree in marketing
  • Minimum 7 years of experience within the broader scope of marketing, business and communication - preferably working in an international brand company or from working abroad
  • Solid experience within brand positioning, content development and activation of digital, social as well as more traditional media, giving you a 360 degree marketing understanding
  • Demonstrated success in a similar position in a FMCG industry
  • A holistic mind-set enabling you to connect the dots into a direction which makes an impact for consumers and the business
  • Great natural communication skills, and you speak and write English fluently
137

Senior Marketing Manager Resume Examples & Samples

  • A BA/BSC degree is required. MBA strongly preferred
  • Consumer Healthcare (OTC) experience is strongly preferred
  • A minimum of 6 years of progressive experience in setting a vision and executing in a similar integrated leadership role within a consumer packaged goods organization, preferably with a breadth of functional and/or industry experience is required
  • Deep innovation experience and direct involvement leading global product launches is required
  • Experience in providing marketing thought leadership—taking consumer insight and using it to drive thinking and good decisions is required
  • Experience working in a global organization and collaborating with regional groups is required
  • Ideally, switch experience in a major OTC category/brand; Good understanding of the switch process is preferred
  • Demonstrated expertise and successful track record in leading cross-functional teams in a matrix environment; Experience in successful partnership with key cross functional groups including R&D, BD, Finance, Medical, Regulatory, Supply Chain, etc. is required
  • This role requires 20-25% international travel.Marketing
138

Senior Marketing Manager Resume Examples & Samples

  • A minimum of a Bachelor’s degree is required; Master’s level degree or MBA is preferred
  • A minimum of five (5) years of progressive marketing or management consulting experience is required
  • A minimum of three (3) years of experience within the medical device, pharmaceutical, AND/OR consumer industry experience is required
  • Broad diabetes therapy area knowledge is preferred
  • Market analysis, strategic marketing, and new product development experience is required
  • Launch experience with a medical device, consumer, AND/OR pharmaceutical product is required
  • Leadership experience in a complex matrix environment is required
  • Strong project management skills are required
  • Successful candidates must be proficient with Microsoft Office
  • Advanced skills with MS Excel and MS Power Point are required
  • Up to 30% domestic or international travel may be required.Marketing
139

Senior Marketing Manager Resume Examples & Samples

  • Implements tactical plan by providing appropriate promotional materials
  • Works across all elements of the marketing mix and uses appropriate channels of communication
  • Monitors and controls budget to access promotional effectiveness
  • Works productively with external agencies and cross functional groups within the organization
  • Ensures completion of market analysis and monitors competitive activity
  • Develops new concepts and products; portfolio management and prioritization of new opportunities through financial modeling and gap analysis
  • Builds strong network with key opinion leaders and monitors industry developments impacting business
  • Develops innovative marketing programs based on brand/product strategies and implements
  • Collaborate with Marketing organization and other internal customers to implement strategic branding programs that support key growth franchise areas
  • Manage overall design agency relationships including selection process, building relationships with agency management and agency evaluation process and review
  • Manage all agency deliverables related to branding activities including strategy brief, budget, timeline and creative execution to final product
  • A minimum of a Bachelor’s Degree is required
  • A minimum of 8 years related work experience is required
  • A minimum of 4 years of marketing experience is required
  • Experience preparing strategic briefs and resolving implementation issues required
  • Healthcare background preferred
  • Working knowledge of Public Relations is preferred
  • Must have communication, collaboration, project management and organizational influence skills
  • Excellent writing and presentations skills required
  • Experience managing complex agency and cross-functional relationships and experience developing brand strategy and positioning required
  • Good interpersonal skills with emphasis on leadership, relationship development and influence management required
  • May require up to 20% overnight travel, including international
  • This position is based in Somerville, NJMarketing
140

Senior Marketing Manager Resume Examples & Samples

  • Experience in marketing, selling or developing professional skincare or dermo-cosmetic products required
  • A minimum of 7 years of progressive experience in setting a vision and executing within a healthcare or skincare organization, preferably with a breadth of functional and/or industry experience is required
  • Working knowledge of formulation chemistry and ingredient functionality for topical skincare (cosmetic and OTC) is preferred
  • Demonstrated track record of developing innovation, collaboration and leadership is required
  • Demonstrated analytic skills and financial acumen in making effective business decisions is required
  • Ability to travel up to 20% internationally is requiredMarketing
141

Senior Marketing Manager Resume Examples & Samples

  • Develop long-term brand and business strategies and plans based on consumer insight, brand equities, trends, and consumer needs that capitalize on identified growth opportunities
  • Develop and use Brand Big idea to develop and execute holistic growth plans from media to shelf contributing to brand equity
  • Develop Digital omnichannel strategy (all digital touchpoints across Instagram, Facebook, Twitter, YouTube, Snapchat, .com, e-commerce) and Content marketing strategy, including execution across Aquafina, LifeWtr and additional water brand innovations
  • Lead contact for all digital and social agencies (accountable, execution)
  • Partner with Global VP, Insights, S&I, Commercial, Media, PR and other XF leadership to build and execute programs on time and with maximum effectiveness, setting a clear vision, collaboratively problem solving, and keeping others engaged and accountable
  • Work with the cross-agency team to foster creative development, idea stewardship toward development of integrated experience plans
  • Shortlist creative conceptual territories and identify winning creative route post consumer testing, internal discussions and alignment with key stakeholders
  • Identify trends and insights that lead to product ideas that uniquely satisfy unmet needs, assessing business potential, and authoring new partnership concepts & development briefs to initiate projects
  • Lead and develop direct report
  • Effectively champion strategies and plans to Sr. Leadership Team
  • A minimum of 8 years prior Marketing experience (if undergrad degree only) OR 5 years of prior Marketing experience (if Advanced Degree)
  • Deep understanding of consumer behavior, including consumers connections with brands and culture
  • Displaying a sense of urgency, bias for action, and strong attention to detail
  • Deep knowledge of the current and emerging media landscape, including digital tech and tools, best practices
  • Functional expert on social platforms and best practices
  • Knowledgeable on digital media strategy and spend (i.e. how strategy and paid/owned/earned impact performance of content and consumer engagement)
  • Building omnichannel plans
  • Interacting with confidence and managing Sr. level agency partners
142

Senior Marketing Manager Resume Examples & Samples

  • Primary internal marketing contact on point for the Midwest Area
  • Liaises with the region(s) management and business development teams (across all business lines) to participate in development and lead execution of marketing strategies
  • Oversees a team(s) of marketing specialists within the region
  • Allocates marketing resources and ensures adherence to quality standards
  • Member of the DCS Americas Marketing leadership team: collaborates with the overall marketing leadership team in resourcing the most important marketing work for AECOM
  • The position reports to the Marketing Director of DCS Americas and serves as a member of the region’s leadership team
  • Special projects as directed by DCS Americas Marketing Director
  • Understanding of CRM
  • Salesforce experience
  • Ability to write and edit correspondence and proposal materials
143

Senior Marketing Manager Resume Examples & Samples

  • Assigns, manages, evaluates, and promotes marketing personnel responsible for the production of marketing and business development requests, including statements of qualifications, proposals, presentations, and other marketing materials
  • Conducts work status meetings, logs and tracks status of marketing projects, provides status updates and reports through Salesforce and other communication mediums
  • Oversees the management of Salesforce information and assists with key reporting on business line’s pipeline status
  • Responsible for ensuring staff are trained on AECOM policies, procedures, templates, and systems
  • Staff development, retention, and engagement
  • Leads the execution of key business line marketing and business development activities, including statements of qualifications, proposals, presentations, and other marketing-related deliverables
  • Works with marketing organization leaders to monitor work status meetings (as required), log and track status of marketing projects, and provide status updates and reports through Salesforce and other communication mediums to BLE
  • Accountable for the accuracy of business line Salesforce information, and assists with pipeline reporting as may be needed
  • Maintains knowledge of BD priorities for AECOM Americas as relates to the business line
  • On point for business line’s must wins
  • Participates in and supports business line strategy as required by BLE, including participating in business line meetings, research, and preparation (as required) of quarterly leadership presentations
  • Languages; Spanish, Portuguese and French
144

Senior Marketing Manager Resume Examples & Samples

  • At least 10 years Marketing/Sales experience, predominantly with FMCG
  • Experience in managing within matrix – e.g. global/local, category/functional
  • Track record of leading teams to deliver complex projects (inc. innovation, supply chain management)
  • Experience of managing creative agencies to deliver world class creative work
  • Strong knowledge of consumer insights and marketing information sources (Nielsen, FMM)
  • Very strong commercial acumen
  • Experience in marketing with a mix of ATL & promotions experience
145

Senior Marketing Manager Resume Examples & Samples

  • Program Management: Demonstrated experience and capabilities in leading and managing programs, start-to-finish
  • Systems: Must have Salesforce, Eloqua, Marketo, Pardot, Zift, Elastic Grid, ON24, WebEx and other systems experience
  • Tenure: 15+ Years marketing experience in a high technology company. Previous experience in product or brand marketing experience with Microsoft or other tier-one alliance is a plus
  • Enterprise Products: Data center software and hardware experience and full comprehension of sales motion related to enterprise services, software and hardware
  • Education: Business or Technical Undergraduate Degree required; MBA is a plus
  • Creativity: marketing creative and marketing communications savvy capabilities are a must. Candidate will demonstrate previous experience with developing full demand/lead generation and awareness marketing campaigns—from theme and collateral development through execution and back-end assessment
146

Senior Marketing Manager Resume Examples & Samples

  • Publish and syndicate content across multiple internal and external channels
  • Communicate upcoming content themes and editorial calendars to internal marketing channel leads
  • Ensure published content is available to internal marketing channel leads
  • Work with internal marketing channel leads to locate existing content that meets their needs
  • Get content requests from channels and prioritize those requests into the future content calendar
  • Curate content from internal and external sources to meet the needs of marketing channels
  • Interact with both internal and agency stakeholders
  • Identify and create shareable and searchable content that will drive engagement and generate leads with multiple target audiences
  • Track content performance and measure success
  • Bring new content ideas and best practices to the team
  • Collaborate with a wide variety of content experts across the marketing, product, and other teams
  • Collaborate with campaign, advertising, and social media leads to ensure the execution of an aggressive content syndication and distribution strategy
  • Experience in content, social media, digital and campaign strategy
  • Ability to translate complex ideas to easy to understand, digestible content
  • Strong analytical, written and verbal communications skills
  • Strong creative writing and content development skills
  • Experience in fast-paced, deadline-driven environments
  • Extraordinary communication and copy editing skills
  • Professional, cross-company collaboration experience
  • 10+ years writing and publishing experience
  • A proficient, effective storyteller
  • Ability to think, plan, and execute on multiple projects simultaneously
  • A deep, personal drive to help others succeed
  • Fortitude, tenacity, and the passion to work through challenges
  • Established relationships with industry thought-leaders
  • A working knowledge of web technology and entrepreneur challenges
147

Senior Marketing Manager Resume Examples & Samples

  • Craft goal-specific plans, drive execution, track and report on program performance, and present in-depth analyses with insights and recommendations to improve and grow the business line
  • Develop, plan and implement online marketing strategies to optimize the customer experience, drive online sales, and improve customer satisfaction
  • Work closely with UX to define and optimize purchasing flows. Use analytics to review performance and develop plans to optimize
  • Obtain, review, monitor and share customer feedback to ensure an optimal shopping, checkout and activation experience with our IP Telephony products
  • Demonstrate product sales data from other channels of distribution to ensure the most effective merchandising of products on the site. Build and lead upsell and cross-sell programs
  • Collaborate with product teams to identify cross-product opportunities on the site, in marketing campaigns, within the product applications, and other locations
  • Collaborate with International marketing teams to find opportunities to effectively market the product lines in-country
  • Maintain calendar of key launch/event dates related to marketing and sales for the product lines in collaboration with the product teams, PR, advertising, customer care and other channels. Communicate major date changes to maintain awareness of our sales and marketing campaigns across the organization
148

Senior Marketing Manager Resume Examples & Samples

  • Manages GoDaddy’s mobile communication (SMS/MMS, Mobile APPs etc.) and notifications channels and strategies
  • Explore and launch new and emerging channels and technologies relevant to GoDaddy customers, i.e. chatbots) to sustainability
  • Manages mobile and emerging communication channel marketing campaigns for new and existing customers from acquisition through customer lifecycle, renewals and churn mitigation
  • Create and execute A/B and multivariate testing to improve both mobile transact, order conversion and overall customer experience as measured by engagement with applicable marketing efforts
  • Work with marketing and product teams to ensure that promotions, relevant messaging, and content is not only consistent across all device types, but optimal for mobile devices
  • Assist with cross-device personalization and attribution of marketing effectiveness
  • Provide creative direction that ensures proper messaging to our customers across all mobile and emerging touch points
  • Offer day-to-day operational support to the Marketing department
149

Senior Marketing Manager Resume Examples & Samples

  • Create and implement innovative multi-channel acquisition strategies & campaigns via strong collaboration with Product, Sales, and Business Development teams
  • Clearly identify Success Metrics, KPI’s and reporting for all tactics prior to implementation and provide performance analysis, ROI and insights for all channels/tactics
  • Partner with analytics to drive reporting capabilities / marketing dashboards and develop understanding of related metrics (e.g. LTV, churn, etc.)
  • Collaborate with, and manage, agencies and marketing vendors/partners
  • Measure and report performance of all digital marketing campaigns against goals (ROI and KPIs)
  • Develop and pitch new, innovative growth strategies to internal stakeholders
  • 8+ years of professional experience in a digital marketing role for a SAAS or direct response business, ideally targeting the SMB segment
  • Hands on experience with digital media, including SEM, display, retargeting, social, email, and mobile
  • Familiarity with A/B testing and related methodologies
  • Significant problem-solving, communication, and organization skills
  • Project management experience with the determination and ability to drive a project from concept to launch through multiple departments
  • Strong analytical and critical thinking skills
  • Excellent management and team leadership skills
  • Demonstrated ability to coach and develop people
  • High degree of flexibility and ability to navigate ambiguity
150

Senior Marketing Manager Resume Examples & Samples

  • 5+ years of professional experience in a digital marketing role for a SAAS business, ideally targeting the SMB segment
  • Proven track record of acquiring paying customers for SAAS subscription products
  • Product and project management experience with the determination and ability to drive a project from concept to launch through multiple departments
151

Senior Marketing Manager Resume Examples & Samples

  • Sharp business acumen that can be used to craft executive-to-executive level messaging and content
  • Creative marketing know-how that can be put the the test in a new environment
  • Executive management skills, i.e. ability to collaborate with, provide feedback to, and influence executive teams and individuals
  • Ability to partner effectively with Sales and other cross-functional teams
  • 5-8 years of marketing experience or sales experience
  • Experience in B2B, SaaS or enterprise software industry a plus
152

Senior Marketing Manager, Brand Marketing Resume Examples & Samples

  • Knowledge of web analytics, understanding digital KPIs and ability to compile high-level program reports for leadership
  • Proficient with Google Analytics or other online reporting tool
  • Knowledge of Social Media (Facebook, Instagram, Twitter, YouTube)
  • Proficiency with Adobe / Omniture SiteCatalyst and/or Ad Hoc Analyses preferred
  • Excellent communication skills, both verbal and written,
  • Excellent critical thinking skills
  • Bachelor’s degree required in relevant field (Marketing, Business, or Analytics)
  • 3+ years of experience with Digital or Online Marketing and Web Analytics
  • 2+ years managing or working inside creative or digital media agencies
  • Experience analyzing digital performance metrics (e.g. conversion rate, click-thru rate, video views)
  • Experience working within collaborative cross functional teams
153

Senior Marketing Manager Resume Examples & Samples

  • Has been primary member of team involved in driving the strategic marketing planning process
  • Experience with a variety of traditional and interactive marketing distribution channels or multi-channel marketing
  • Experience with tracking and the development of Return on Marketing Investment(ROMI)
  • Ability to conduct basic financial analysis and understanding of segmentation/profiling and how this is used with targeting
  • Detail-oriented with exceptional organization skills/successful prioritization, and the ability to multi-task
  • Has proven strategic marketing planning track record
  • Ability to track and analyze competitive activities
  • Strong problem solver focused on developing creative solutions
  • Equally comfortable working in a team environment as well as on their own
  • Been involved with major segmentation analysis from beginning to end and implementation of the analysis against a company's strategy
  • New Product Launch experience
154

Senior Marketing Manager Resume Examples & Samples

  • Digital Marketing - Identify trends and insights, optimize the performance of SEO/SEM, email, data, social media, display advertising with digital media agency
  • Customer Relationship Management - Create and implement CRM plan
  • Brand Management - Develop ATL/BTL campaigns to increase the brand exposure in both traditional media and online platforms
  • Performance Analysis - Measure and report
155

Senior Marketing Manager Resume Examples & Samples

  • Manage global rollout plans for at least one workstream within the overall portfolio
  • Lead the Voice of the Customer (VOC) and design input requirements for the next generation of customer/patient applications
  • Lead and influence cross-functional teams to drive customer experience and ensure the product meets market needs
  • Manage communication strategy and roadmap for Renal Digital Solutions for Home, including business case management, commercialization, marketing, and metrics
  • Partner with the device teams to ensure alignment with customer needs, development roadmap and device go-to-market planning
  • Collaborate globally with the regions and countries to across all aspects of commercial deployment to drive success in their markets
  • Work with legal, privacy, quality and regulatory functions to ensure that regulations and laws in all launch countries align with roadmap and development strategy
  • Understand and prioritize feedback and enhancement request for products in the field
  • Define the product strategy and roadmap
  • Deliver product requirements with prioritized features and corresponding justification
  • Develop the core positioning and messaging for the product
  • Perform product demos to customers
  • Brief and train the regional/country teams with supporting tools and collateral
  • Strong results orientation and excellent project management skills
  • Excellent communication skills, including the ability to understand technical information and translate for the business and vice versa
  • Effective time management and organizational skills
  • Creativity and ability to see underlying needs and wants
  • Ability to work with and influence a diverse set of global functions
  • High level of personal enthusiasm and self-motivation
  • Strong ability to understand customer needs, analytics, and financials
  • MBA preferred with three to five years experience in new product development
  • Software/technology industry experience is preferred
156

Senior Marketing Manager Resume Examples & Samples

  • Effectively work across key stakeholders, including Sales, Account Management, Product Management, Strategy, etc. to develop and execute on a product marketing and communications plan that is aligned to key business priorities and drives growth in partnership channel
  • Develop and execute on partner program launch plans, including positioning statements, value propositions, collateral development, promotional plans, etc. Define how individual products and services map (APIs, platform technology, analytics, toolkits) to create a larger value proposition
  • Craft and implement channel messaging and content development that is relevant, meaningful and compelling, and serves to engage prospects, customers and other key stakeholders. While this individual will primarily be responsible for content development, there may be opportunities to manage creative design or PR firms to help execute on the plan
  • Collaborate with partners to analyze their business needs and their customer experience needs. Champion the customer view throughout the organization and develop the necessary tools and resources for the customer-facing teams to help them deliver a best-in-class customer experience
  • Lead digital program efforts including website development, social media, webinars, lead generation campaigns, etc to drive partner awareness and sales funnel activity
  • Write, manage, and deliver internal communications from executives to employee base
  • Keep up-to-date on market trends and compile industry intelligence
  • Build and maintain reporting dashboards to measure results on marketing objectives and ROI for customer & sales-facing marketing and promotions
  • 5+ years experience in Marketing
  • Channel/partner marketing experience
  • Skilled copywriting experience, including sales collateral, executive talking points, FAQs, internal memos, product sheets
  • Healthcare and/or software technology experience is a plus
  • Excellent project management skills
  • Passion for solving customer problems in creative way
  • Ability to work independently in a deadline-driven, fast paced environment
  • Proficient in MS Office (Excel, PowerPoint, Word, Outlook, etc.). Advanced skills in PowerPoint, creating compelling and effective slides to be used by the sales/leadership team
  • Willingness to travel 25% of time
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Senior Marketing Manager Resume Examples & Samples

  • Creating go-to-market plan for new product launches
  • Managing product training vehicle, strategy and process
  • Assesses and interprets stake holder needs and requirements
  • Identifies solutions to non-standard requests and problems
  • Solves moderately complex problems and / or conducts moderately complex analyses
  • Works with minimal guidance; seeks guidance on only the most complex tasks
  • Translates concepts into practice
  • Acts as a resource for others with less experience
  • 8 years health care marketing experience
  • 8 years of marketing experience with in a matrix organization
  • 8 years of experience in a deadline driven environment
  • 8 years proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
  • 8 years of experience demonstrating organization skills
  • 8 years of experience managing and prioritizing several deliverables
  • 8 years of experience influencing and collaborating with others
  • Ability to be flexible and work with ambiguity
  • PBM experience PBM ( pharmacy benefits manager)
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Senior Marketing Manager Resume Examples & Samples

  • Develop and Execute B2B Strategic Marketing Plans
  • O o Works cross-functionally to help develop and execute meaningful and aligned strategic positioning, market messaging and content
  • O o Leverages business knowledge, research, and insights to optimize market messages and communications campaigns
  • Bachelors Degree required with degree in Marketing, Communications, Journalism or related field. MBA a strong plus
  • Minimum 8 years relevant experience in B2B and/or B2C Marketing (i.e. B2B company with strong marketing competency, agency, or consultancy). Knowledge of healthcare benefits, pharmacy benefit management industry or related fields highly preferred
  • Experience with marketing services to consumers a plus
  • Strategic thinker with strong understanding of B2B marketing channels and ability to understand client needs
  • Demonstrated knowledge of how consumers make choices and experience developing effective marketing campaigns that influence decision making
  • Demonstrated success partnering with cross-functional teams developing and executing marketing campaigns
  • Demonstrated strong oral and written communication skills including a track record of positioning an organization to achieve tangible outcomes in a competitive environment
  • Ability to juggle multiple projects
  • Previous experience working with internal creative teams or outside agencies
  • Track record of exceeding set metrics. Focus on impact and results
  • Unusually high work ethic and ‘whatever it takes’ mentality. Ability to work under extreme pressure and strict timelines, and to thrive in a fast-paced, high demand environment
  • Superior time management, project management, and computer skills
  • Travel required occasionally
  • LI-AL1
  • Public affairs and media relations
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Senior Marketing Manager Resume Examples & Samples

  • Deliver cards and loans growth targets through targeted media campaigns in direct response TV and social media marketing
  • Manage 2 Campaign Managers – completing performance reviews and development plans
  • Provide leadership and direction to team to deliver results
  • Look to the market - consumer trends, consumer insights, competitor activities, innovation, market dynamics, to drive strategic approach to integrated digital campaign management
  • Identify new channels or sub channels to diversify media channels, driving innovation
  • Define a test and learn Social strategy and roadmap to increase reach and accounts
  • Develop Cards and Loans product positioning, personality, creative platform and key proof points for consistent communication across all reach, distribution and digital conversion channels. Ensure these propositions and creative platform is consistent with Citi’s Brand Promise
  • Understand and socialise campaign successes and learnings, to determine future campaign/channel strategies
  • Build trusted and effective working relationships with existing vendors, agencies and partners
  • Ensure consistent, accurate and timely delivery of monthly budget management processes
  • Marketing, Economic and/or Business degree
  • Minimum 8 years marketing experience in Financial Services
  • Strong background in above the line and digital marketing a must
  • Proven experience managing direct reports, and build strong team dynamics
  • Proven experience in developing and maintaining strong relationships, to drive business growth
  • Results driven with a proven track record in delivering a solid ROI
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Senior Marketing Manager, Generic Injectables Resume Examples & Samples

  • Participate in the development and updating of the Global Pharmaceutical Injectables business plan for the IPS Franchise, with a focus on developing a world-class generic injectables business; support the GPI sustaining products organization team for currently marketed products and lifecycle management
  • Work with external and internal stakeholders, including cross-functional teams, to advance the development of Baxter’s generic injectable portfolio
  • Provide commercial support for currently marketed products and new product launches
  • Utilize primary and secondary research to identify unmet customer needs and propose new generic injectable and reconstitution product concepts to address them which can include geographic expansion opportunities
  • Participate in the long-range planning and new product development prioritization processes globally to ensure appropriate funding of products on a global basis
  • Support sales initiatives by understanding key success factors and barriers across countries, while developing strategies and tactics to address them
  • Manage alliances for any future partnerships or acquisitions
  • Knowledge of generic and/or injectable pharmaceutical markets
  • Good organizational skills and ability to meet tight deadlines in an environment of competing priorities
  • Ability to build strong internal and external relationships, and foster an environment of teamwork and collaboration
  • Excellent interpersonal and communication skills
  • Understanding of market trends, customer needs, financial data and competitive intelligence
  • Knowledge of core marketing concepts like messaging, branding, pricing and reimbursement, and creative product/program development
  • Solid business acumen and project management experience
  • Bachelor's degree required, Master's Degree preferred with five or more years of progressive experience in pharmaceutical marketing or consulting with a demonstrated record of success
  • 10% global travel required
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Senior Marketing Manager Resume Examples & Samples

  • Design, implement and manage marketing programs focusing on building awareness and consumer engagement
  • Manage marketing content and communications review and approval processes
  • Assesses and interprets consumer needs, mindset and barriers to adoption
  • Develop the necessary metrics to evaluate effectiveness of communication plans
  • Represent marketing and the consumer experience on cross functional team
  • Manage marketing budget, delivery of all marketing activity within agreed budget
  • Work with internal marketing and creative services to meet program objectives
  • Develop communications content, tailored to the specific medium and audience requirements
  • Ability to apply internal and external communications standards established for the business (e.g., branding standards / guidelines, naming conventions, CAN- S PAM laws, legal review, health literacy)
  • Collaborate with internal partners to design / implement communications format and content to meet program objectives
  • Manage / maintain communications content using established writing and design standards / guidelines (e.g., review cycles, sunsetting / archiving processes)
  • Revise / update communications content / approach based on established metrics and feedback processes, and initiate the re - approval process as needed
  • Undergraduate degree or equivalent experience
  • 5+ years in Marketing and / or Advertising
  • 5+ years of experience in developing and executing strategies and plans that achieve results in changing consumer behavior
  • 5+ years of experience managing large projects and / or leading multi - departmental workgroups
  • Exemplary communication and organization skills
  • Ability to multi - task and effectively shift back and forth from a variety of projects and priorities
  • Strong collaboration and relationship - building skills across a wide range of groups and functions
  • Marketing experience with in a matrix organization
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Senior Marketing Manager Resume Examples & Samples

  • Supervise marketing team to meet and exceed budgeted tour flow and APG through training, motivation, contests and strategic scheduling
  • Field Leader - motivate, train, oversee OPC/CMAs and deliver supplies
  • Help resolve guest issues, complaints
  • Assist Manager with reports and site updates
  • Assist Manager with training - new hire and on going
  • Excellent communication skills, previous supervisory experience
  • History of reliability, dependability and effective follow through
  • 2 years management or supervisory and 1 year timeshare, time-share or vacation ownership experience required (CMP, OPC)
  • Must be able to lift 25 lbs
  • Use of personal vehicle, valid driver's license and insurance required
  • Must be able to work flexible schedule
  • Must be proficient at Excel, Word and Outlook (Microsoft Office)
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Senior Marketing Manager Resume Examples & Samples

  • Develop marketing/ branding plans, which focus on raising our client's awareness
  • Marketing agencies management
  • Build up unique voice and preference for our client in the industry
  • Lead the brand experience efforts,
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Senior Marketing Manager Resume Examples & Samples

  • Perform detailed analysis of the business area, including business, industry and competitor trends. Identify customer needs and investigate both existing and potential channels and market opportunities in which to sell our existing products. Develop strategic one to two-year plans for the business area
  • Shape / champion new markets and directions by synthesizing & analyzing data to understand future directions of technology and future customer needs; evaluate potential new business opportunities and formulate recommendations based on known risks and rewards, determine the effectiveness of marketing campaigns and channels; market strengths, weaknesses, opportunities and threats (SWOT) ; Pricing and Profitability . Redirect tactics based on analytics; Win/Loss; market share; Competitor Financials/performance, performing associated business development activities that enable development of new markets, approve final forecast. Gather customer input to develop message and segment strategy
  • Provide Marketing leadership and partner with the product development team, and other internal departments in the development of new products or product enhancements that will satisfy customer needs. Develop strong relationships with future customers of products
  • Develop global marketing strategies in conjunction with region for new and existing “Emerging” products, including, but not limited to: 1) Final Go To Market/Marketing Mix Strategy 2) Segmentation Strategy 3) Competitive Response Strategy; 4) Adjacent Market strategy 5) Product/Technology Brand Strategy 6) Price Getting Strategy; 7) Market Dynamics; 8) Consumption Dynamics (customer behavior); 9) Purchase Dynamics (customer behavior) Maximize business in channels per framework set up by regions
  • Determine the strategic priority of all programs and the budget allocation thereof
  • Bachelor’s degree in Biology, Chemistry, Biochemistry or related discipline, or the equivalent education and experience are required. M.B.A. preferred
  • At least 14+ years in a similar role including setting strategy, identifying new market opportunities and developing operating plans
  • Supervisory experience preferred
  • Incumbent must have excellent communication skills as well as analytical, project management and planning skills necessary
  • Business development skills and cross-functional team leadership experience strongly preferred
  • Incumbent must have proven ability to see new business opportunities, set and meet aggressive objectives and develop strong working relationships
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Senior Marketing Manager Resume Examples & Samples

  • Develop and implement strategic business plan for the Malaysia
  • Direct product launch
  • Provide support to dealers and sales team in sales process
  • Other duties as directed by the supervisor, as deemed appropriate
  • Bachelor’s degree with 9+ years of experience or Master’s degree with 7+years of experience or Doctoral degree with 5+ years of experience
  • Degree in Marketing Degree Preferred and/or Biomedical Science with knowledge in the field of cell biology
  • Minimum of 5 years of experience Life Science Marketing with proven track record of successful commercialization of life sciences products
  • Demonstrated familiarity and use of digital marketing tools and techniques
  • Fluent in English, additional languages a plus
  • Demonstrated skills in successfully working in a global environment
  • Strong communicator with ability to create enthusiasm about a technical product
  • A self-motivated person who looks forward to working in a global environment and who is able to quickly and independently develop and implement marketing plans
  • Travel to international destinations will be required (30%) as well as frequent communications across time zones
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Senior Digtal Marketing Manager Resume Examples & Samples

  • Marketing experience in a for-profit (preferably B2B) organization
  • 2-3 years’ experience managing a team
  • Deep understanding of “how the web works” from a customer perspective (e.g. user experience, behavioural, data, social) and from an executional standpoint – must know how to execute campaigns online and prove hands on capability
  • Best practice experience gained across website design and development, Search, email, display, web and campaign analytics
  • Detailed knowledge of search engine marketing and aware of the core principles and do’s and don’ts of effective search marketing
  • Strong email marketing expertise and experience with email marketing systems
  • Good experience in setting online strategies and delivering on needs of Dealer networks
  • Proven experience in generating and nurturing online leads
  • Strong experience in developing ROI and measurement methodologies for online marketing
  • Experience using web content management systems
  • Experience with Google web analytics. Experience with other web analytics tools beneficial
  • Experience with marketing automation software
  • Understanding of web design, development and management processes
  • Excellent leadership and project management skills, including organizing, prioritizing and tracking all phases of a project
  • Analytical and able to simplify data to present meaningful and actionable information to different levels of the organization
  • Creative and passionate about opportunities for our brand in the digital space
  • Demonstrates commercial acumen
  • Strong presentation skills (writing and presenting to all levels of the organization)
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Senior Marketing Manager, Payer Marketing Resume Examples & Samples

  • Lead Payer Marketing strategy
  • Must be able to lead and participate on cross-functional teams, gain alignment and drive decision making with colleagues on the commercial strategy and tactical plans
  • Understand, interpret and communicate commercial and competitive implications of complex technical/clinical/regulatory data, and interact with R&D colleagues on scientific issues
  • Understanding of health economics drivers and barriers, including but not limited Payers
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Senior Marketing Manager Resume Examples & Samples

  • 7+ years of experience in a marketing, business development, market development, engineering or consulting experience (5 years with Masters)
  • Project Management Experience
  • Microsoft Office Suite experience
  • MBA or Master's Degree
  • Experience in medical devices, healthcare management consulting and/or investment banking desirable
  • Experience generating and executing creative new business ideas and strategies
  • Experience leading or managing teams and change initiatives
  • Outstanding analytic abilities, financial acumen and business judgment
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Senior Marketing Manager, Ophthalmology Resume Examples & Samples

  • Support the development of annual operating plans, delivery of topline sales and development of revenue and expense forecasts for select in-line brands
  • Support key business functions across the ophthalmology Rx portfolio (e.g. , sample strategy, coupon execution, speaker programs etc.)
  • Creates the execution of action plans for sales force aligned activities
  • Adept at managing budgets
  • Overseeing effectiveness of programs and initiatives including success tracking criteria. Track and share successes and best practices
  • Identifying and turning physician/brand insights into actionable programs that have a beneficial impact on the growth of the business
  • Build collaborative relationships with key internal partners (sales, analytics, operations, medical). Build strong relationships with key customers; ability to engage with thought leaders is critical
  • Responsible for day-to day portfolio operational activities (Development/Execution of Contracts, Convention management, Websites, Slide Decks)
  • CANDIDATE PROFILE
  • 3-5 years of pharmaceutical industry experience; 1-3 years pharmaceutical marketing experience preferred. Ophthalmic and/or pharmaceutical sales experience a plus
  • Demonstrated evidence of growing brands, identifying growth opportunities and gaining alignment to execute against a strategic growth plan
  • Strong interdependent partnerships, collaboration, influence & negotiation skills are required
  • Ability to work in cross-functional team-based culture
  • Proven skills in the following: brand marketing, market and competitive analysis, marketing program development, project planning and management, managing financial information required
  • Ability to deliver presentations to Sr. management
  • MBA preferred. Undergraduate degree required
  • Other Job Requirements: Domestic Travel required, ability to travel overnight ~15%
  • COMPETENCIES
  • Creates value for the customer and focuses on the external environment
  • Client-side marketing communications; managing integrated marketing communications programs
  • Personal and professional integrity and honesty
  • Setting Strategy
  • Possesses strategic thinking capabilities that can forge a vision for success and engage others to support that vision
  • Ability to recognize, embrace and exploit emerging technologies/opportunities to gain a competitive marketing advantage
  • Executing for Results
  • Ability to recognize and maximize opportunity on behalf of the organization
  • Goal-oriented, project-oriented, and achievement-oriented
  • A demonstrated commitment to excellence
  • Building Relationships and using Influence
  • Ability to manage the matrix and deal with ambiguity, including strong emotional intelligence and communication skills that facilitate decision making and execution
  • PERSONAL QUALITIES
  • Takes the initiative (one step ahead), perseveres, strong character
  • Calculated risk-taker; understands consequences and makes the right calls based on them
  • Entrepreneurial, adaptable, flexible
  • “Roll up Sleeves” attitude, practical
  • Goal-oriented, data based, decisive
  • Consummate professional; accepts accountability
  • Open minded; seeks “out of box” solutions
  • Team player; collaborative
  • Inspires trust
  • Externally focused vs. internally focused
  • Insight driven
  • Motivated by marketplace accomplishments vs. personal agenda
  • Valeant is an EEO/AA employer M/F/D/V
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Senior Marketing Manager Resume Examples & Samples

  • Manage product development process and development team communication including Key Opinion Leaders and Designer Surgeons
  • Develop, test and implement brand messaging, campaigns and marketing materials
  • Actively participate in key customer visits domestically and internationally
  • Provide business analysis and controlling support for sales and marketing management
  • Gain market, customer and competitive insights
  • Manage preparation and execution of new product launches on a global level
  • Mentor and coach Marketing Managers across the business unit
  • 6+ years sales/marketing/product development experience
  • Demonstrated interpersonal and relationship management skills
  • Demonstrated verbal communication skills (both in groups and one-on-one interaction) and written communication skills
  • Demonstrated success in customer and market insights
  • Demonstrated knowledge of competitor and market knowledge
  • Demonstrated leadership skills and ability to influence/guide cross functional teams and manage complexity
  • Demonstrated ability to develop and execute on a business plan linked to broader business goals
  • Experience in orthopedics and orthopedic oncology preferred
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Senior Marketing Manager Resume Examples & Samples

  • A minimum of a Bachelor’s degree is required
  • A minimum of 7 years of business experience is required
  • A minimum of 5 years relevant marketing experience (Medical Device, Consumer, and/or Pharmaceutical) is preferred
  • Clinical and anatomical knowledge of procedures is preferred
  • Proven track record of marketing leadership from strategy development through execution is required
  • New product launches, segmentation, positioning, claims, business development, pricing and contracting and preferred
  • The ability to influence across a highly-matrixed organization is preferred
  • Regional and global strategic marketing experience is preferred
  • This position will be based in Cincinnati, OH and may require approximately 25% overnight domestic travel.Marketing
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Senior Marketing Manager Resume Examples & Samples

  • Effectively communicate and promote new products focusing on the benefits of their features (including design, performance, & quality) to distributors, retailer dealers, designers, builder’s specifiers and consumers
  • Create & provide new product launch communication. Support & manage national programs including National Consumer Promotion, Kitchen Design Contest, CEU’s, & Signature Co-op Program, create preference for the new Signature brand
  • Provide Voice of Customer and competitive data to the New Product Development and Advanced Development Teams to ensure that their new products meet the expectations of their target consumers and channel partners
  • Build credibility with the high-end trade by increasing their confidence in specifying our products as well as promoting them as valued Signature partners
  • Determine new brand advertising campaigns that will resonate well with consumers and trade target audiences
  • Choose communications / media mix strategies to ensure the right product & brand information is provided in the right format (print, digital, etc) at the right time as it relates to the consumer purchase process
  • Define key strategies and programs to own the high-end trade
  • Manage creative, media, PR, collateral, branding strategy
  • Trade show execution
  • Leads fulfillment, distributor marketing materials
  • Support customer service in regards to owner satisfaction metrics & surveys
  • Certified Installer program, Specifications & Installation documents, and Sales accessories
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Global Senior Marketing Manager, Synagis Resume Examples & Samples

  • Generating marketing insights that inform strategic and tactical plans
  • Creating or identifying commercial opportunities that advance efforts towards the brand objectives and goals
  • Developing marketing tools/resources and advancing them efficiently through the formal approval process
  • Managing budgets and maximizing limited resources
  • Engaging with internal and external stakeholders—e.g. Affiliate Brand Leads and External Experts respectively
  • Working with vendors and other agencies
  • Minimum of 5 years of pharmaceutical marketing
  • Competency of the current medical and regulatory approval process
  • Proven track record of effectively working in cross-functional teams and matrix environments
  • Strong quantitative skills
  • Able and willing to extensively travel international
  • Global and Affiliate/Country
  • Acute care or neonatology
  • Sales, Market Access, or other relevant experience that complements Marketing role
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Senior Marketing Manager Resume Examples & Samples

  • Responsible for developing and managing professional marketing activities for a launch brand in the US oncology organization
  • Work in a team-based environment assisting in the development of strategies and leading implementation of tactics to maximize sales, market share and profitability for hematology indications
  • Builds and develops a high performance brand team. Lead development and execution multiple marketing projects in a timely manner
  • Operate quickly and decisively in a fast-paced, demanding launch environment
  • Responsible for working closely with medical affairs, market access, sales, and HEOR to ensure execution of one vision for the brand commercially
  • Direct reporting relationship to the Oncology Marketing Director
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Senior Marketing Manager Resume Examples & Samples

  • Asset Strategy Tool – ensure alignment on patient and market needs
  • Tablet Selection Process and proactive determination of Trademarks
  • Human Centered Design (Primary – Application to Drug Delivery, Secondary – Application to customer experiences)
  • Bachelor’s Degree Marketing/Communications/Science
  • 3+ years marketing experience, pharmaceutical industry preferred
  • 2-3 Years of proven project management skills and ability to deliver on multiple concurrent deliverables
  • Ability to translate the needs of the customer into technical terms, and vice versa
  • High interest in technology
  • Market Research Experience
  • Experience in user-design / Product Design
  • Marketing of consumer products
  • New product launch experience (sales or marketing)
  • Strong communications, collaboration and influence skills
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Senior Marketing Manager Resume Examples & Samples

  • Strong marketing skills both print and digital and experience producing marketing materials and advising creative
  • Excellent commercial qualities and comfortable building third party relationships to increase brand awareness amongst wine consumers and wine trade alike
  • Experience of leading and motivating teams and individuals and managing them
  • A proven track record in project management and delivering marketing campaigns on time and within budget
  • The ability to work on multiple tasks at a strategic level in a large media company
  • Creative and innovative
177

Senior Marketing Manager Resume Examples & Samples

  • 7-10 years developing and executing online marketing strategies and campaigns, and planning an optimal mix of engagement vehicles
  • 5-7 years of experience running content management and digital production systems, and experience managing content governance processes are required
  • 5-7 years of experience managing content for large-scale web sites, including feature definition, editorial, and implementation. WordPress experience highly preferred
178

Senior Customer Experience Marketing Manager Resume Examples & Samples

  • Generate pipeline and grow new win revenues with target customers by acting as an ambassador of their brands
  • Track, analyze and synthesize relevant and meaningful consumer, market, category and brand-specific insights and link them to WFSI advantaged ingredient solutions and enabling technologies to drive short and long term results
  • Create meaningful and differentiated value propositions to drive stakeholder value
  • Provide support to sales through timely communication, targeted presentations to strategic customers, purposeful product demonstrations, and best practice customer engagement experiences
  • Develop a comprehensive knowledge of strategic customer strategies and brands including a thorough understanding of the competitive landscape and make timely business recommendations to VP Marketing
  • Collaborate with Business Unit Managers, Corporate Communications, General Managers, Marketing, Sales, Sensory, Technical and other key stakeholders to drive results
  • Support ADM branding, creation of clear brand value propositions and harmonized go to market processes
  • Lead the development, maintenance and execution of advertising, print, digital and other promotional activities while ensuring conformity with ADM branding
  • Work closely with agencies to ensure high levels of service, support and effectiveness
  • Respond to marketing requests in a timely fashion with a high level of professionalism, proficiency and effectiveness
  • Build and possess working knowledge of WFSI ingredient solutions
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Senior Marketing Manager Resume Examples & Samples

  • Define and deliver a clearly defined segmented compelling proposition strategy for TV Retention Debt Management
  • Work with Sky’s insight team to build systems and reporting to demonstrate that propositions are delivering optimal return on investment through segmentation
  • Define and implement segmented proposition strategies that optimize channel management
  • Ensure a Q Onboarding/Welcome Journey that reduces early churn and encourages customers to pay their first bill through a ‘best in class’ customer experience, embedding behaviours, engaging, exciting and educating customers on the value of Sky
  • Support Digital First programme - collaboratively with the Digital team deliver a digital Hub strategy to transform the Early Life customer experience and drive digital channel adoption
  • Build business cases & post-activity evaluation, to drive decisioning on future activities
180

Senior Marketing Manager Go to Market Resume Examples & Samples

  • Manage a small team whilst incentivising them to over deliver and remain focused
  • Experience working within or in collaboration with a Call Centre environment
  • Strong analytical background
  • High level of experience in a marketing and or campaign environment
  • Strong technical or operational background
  • Understanding of Marketing Operation functions and Offer Build
  • Ability to grasp new technologies quickly
  • Trading / Product Marketing Experience
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Senior Marketing Manager Resume Examples & Samples

  • An energetic self-starter with a can-do attitude
  • Capable of with meeting the daily challenges of tight deadlines and managing multiple campaigns and projects across multiple media channels
  • Providing regular sales and performance reporting against KPIs for your channels and delivering insight back to the business to inform ongoing strategy and planning
  • Building effective relationships with the main external agencies and internal stakeholders
  • Managing fixed costs in line with budget and subsequent reforecasts, maximising on cost efficiencies
  • A resilient creative and strategic thinker who is flexible and determined
  • Effective ownership and responsibility for all aspects of a project or campaign
  • Strong communicator with good verbal and written skills
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Senior Marketing Manager, Shanghai, SP, PMT Resume Examples & Samples

  • A minimum or 10+ years total business experience is desired
  • Candidates should have at least 5 years of recent experience in a similar role leading marketing activities in a B2B environment, preferably in the pharmaceutical or healthcare industry
  • Substantial experience in developing new applications and new products in conjunction with the technology team, preferably in the pharmaceutical or healthcare industry
  • Candidates should possess significant, demonstrated expertise in developing and nurturing relationships with new customers
  • In addition to demonstrably strong analytical, strategic and financial acumen, the ideal candidate will have worked in progressively responsible roles supporting, and ultimately leading business development activities. Experience and knowledge of global business practices and cultures is essential
183

Senior Marketing Manager Resume Examples & Samples

  • Develop, execute and report on multi-channel B2B marketing initiatives spanning all potential marketing communication channels
  • Contribute to the development of highly-creative on-brand content across the customer buying life-cycle
  • Work hand-in-hand with in-house and 3rd party partners to maintain a high standard across creative executions and lead quality
  • Contribute to the planning and creation of paid, owned and earned social campaigns for the brand
  • Contribute to overall brand messaging and positioning
  • Contribute to the creation, implementation, and optimization of flows for lead nurturing, both pre-sales and customer programs
  • Collaborate with PR and event teams to manage event roadmap, plans, 3rd party vendors and logistics
  • Track, measure and report monthly and quarterly business results
184

Senior Marketing Manager Resume Examples & Samples

  • Use your financial expertise to serve as a trusted advisor to both the APBG leadership team and Financial Services Sales team
  • Collaborate with Sales leadership to understand the latest financial market dynamics, opportunities, and sales objectives
  • Work with Product team leadership to understand product portfolio fit for financial market sales opportunities
  • Define, develop, and carry out marketing programs to gain financial customer or prospect engagement, generate new and cross/up-sell pipeline, and accelerate sales through direct and indirect routes to market
  • Work with global and regional cross-functional marketing teams to refine global campaigns for the financial market; develop new campaigns, programs, and content
  • Communicate relevant market insight to APBG and Sales leadership
  • Inform the Sales team of relevant marketing initiatives, sales training, events, product announcements, sales enablement tools and resources, etc
  • Report program and campaign results to Sales leadership and stakeholders
  • 10+ years in business-to-business (B2B) marketing experience in a product marketing or field marketing capacity
  • 10+ years marketing experience in the financial services vertical
  • Software industry experience, especially with application development technologies and middleware
  • History of running successful marketing programs for the financial services vertical to acquire new customers, grow footprint in existing installed base, and accelerate sales
  • Experience working with Sales leadership and product teams
  • Positive attitude, solid work ethic, and good organization, presentation, and communication skills
  • Thorough understanding of direct and indirect sales needs, buying cycle, campaign metrics and analysis, and market intelligence resources
  • Creativity and initiative
  • Willingness to travel up to 15% domestically and up to 5% internationally
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Senior Marketing Manager Resume Examples & Samples

  • Identifies solutions to non - standard requests and problems
  • Coaches, provide feedback, and guide others
  • Implement and manage marketing programs focusing on building awareness and customer engagement
  • Manage marketing communication projects to monitor / ensure proper implementation (e.g., role assignments, timelines / milestone, budget management, issue tracking, deliverables)
  • Manage review / revision / approval processes to ensure achievement of communications and business goals / objectives
  • Obtain review of communications content by internal stakeholders to ensure compliance with applicable requirements (e.g., Legal, Clinical, Product, Compliance)
  • Develop the necessary metrics to evaluate effectiveness of communication plans and share learning's with the broader organization as well as the client
  • Compile marketing program findings and share learning with the broader marketing organization
  • Performs research to identify / analyze consumer needs and preferences
  • Apply internal and external communications standards established for the business (e.g., branding standards / guidelines, internal style guides, naming conventions, CAN - SPAM laws, legal review, AP style guides, communications industry standards, health literacy)
  • Collaborate with applicable internal and external partners to design / implement communications format and content
  • Bachelor's Degree or marketing experience
  • 7+ years of experience in marketing and / or advertising
  • 7+ years of experience in designing and developing data driven campaigns
  • Experience in developing and executing plans and strategies that achieve results in changing consumer behavior
  • 5+ years in managing projects
  • Understanding of the incremental impact of marketing programs including ROI
  • Brand experience
  • Experience in digital media, email marketing / online marketing
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Senior Marketing Manager Resume Examples & Samples

  • Ecommerce and\or Digital Marketing
  • Offline marketing experience (a big plus)
  • Experience managing Ad agencies
  • Business or channel development experience (a big plus)
  • Highly analytical
  • Individual contributor role. Self driven and able to work with little direct supervision
  • Strong business acumen and communication skills
  • Fluent Spanish and English (Portuguese a plus)
  • LI-DS1
187

Thought Leadership Senior Marketing Manager Resume Examples & Samples

  • You work collaboratively with Distribution, Marketing, and other business partners to ensure client needs are incorporated in idea generation and campaign development initiatives
  • Influencing others to maintain timelines and project plans via excellent project management
  • You manage projects end-to-end, ensuring deliverables are high quality and delivered on time, on strategy and within budget parameters
  • Your experience developing a wide range of materials (including presentations, literature, video, internal communications, and digital content)
  • You collaborate with Design and Digital teams to create and produce engaging and effective sales and marketing materials
  • You are able to perform with poise under tight timelines and shifting priorities, and can successfully navigate a large, complex organization
  • Driving and executing an iterative approach to creating unique and actionable content messaging
  • Your experience bringing thought leadership content to the marketplace via a variety of sales and marketing mechanisms
  • You use data to tell stories and translate investment and industry concepts into sales ideas
188

Senior Marketing Manager Resume Examples & Samples

  • Develops and manages marketing systems and tools for department to drive efficiency and effectiveness
  • Develops and manages supplier partnerships on new and existing initiatives
  • Drives the department's planning and innovation process to drive sales, membership, and penetration growth of key business initiatives
  • Drives the execution of multiple business plans and projects
  • Ensures business needs are being met
  • Ensures continued financial management of key initiatives
  • Identifies business process improvement needs and develops initiatives to support sales growth for Sam's Club
  • Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity
  • Provides supervision and development opportunities for associates
189

Senior Marketing Manager Resume Examples & Samples

  • Ability to translate business goals and objectives from marketing plans into actionable integrated campaigns with the right mix of awareness, demand and sales activities across the customer lifecycle journey
  • Work closely with SAP teams to integrate Concur into SAP global messaging and campaigns targeting the financial decision maker audience
  • Development of compelling thought leadership campaigns that support the corporate business needs and allows some flexibility for local adoption that drives pipeline and revenue
  • Work with agencies and the integrated marketing team to ensure world-class quality marketing materials and campaign assets are produced including messaging, advertising, web content, AR pieces, offers, emails, graphics, videos, etc
  • Advise regional marketing teams on campaign strategies and facilitate sharing of best practices
  • Collaborate with cross program and corporate peers including AR, PR, social, advertising, customer advocacy, partner and digital to deliver exceptional integrated customer experience through the campaigns
  • Work to analyze and identify root cause and action plans to address program performance issues and drive continual improvement in both worldwide and in-country campaign results
  • Track, measure and report corporate campaign performance against agreed-upon metrics, working across regions to identify and analyze gaps and actions plans to course-correct as the campaign execution unfolds
  • Manage overall creation and execution of corporate campaigns on budget, on time and on target
  • Communicate effectively on a regularly scheduled cadence with the field and key stakeholders to ensure alignment
190

Senior Marketing Manager Biscuits Indonesia Resume Examples & Samples

  • University graduate, a Master’s degree in Business Administration would be a plus
  • Good analytical skill
  • Proficient in written and spoken English
  • 10 years of experience in brand management in a leading multinational consumer packaged goods company. Experience in food and beverage marketing would be an advantage
  • Excellent people and communications skills
  • Effective negotiator
  • Knowledge in computer operating systems (Microsoft business software)
  • Willingness to be geographically mobile
191

Senior Marketing Manager Resume Examples & Samples

  • Help define the developer marketing and communication strategy to drive developer adoption
  • Be the face of Amazon Appstore to developers, fostering relationships with communities of developers and start-ups
  • Identify and evaluate partnership opportunities, which could include co-marketing with app and game communities, industry events, and engagement with gaming communities
  • Manage the marketing budget and agency resources
  • Participate in the establishment, implementation and measurement of the effectiveness of initiatives to help drive adoption of Amazon Appstore
  • Work both at the planning level by generating bold and innovative ideas for growth and at the tactical level by managing campaign execution, creating and optimising campaigns, and solving problems
  • Understand the conversion pipeline and identify optimisations that will improve conversion of developers and deepen engagement
  • Draft and localise marketing collateral and advertising creative for various digital channels, with a particular focus on digital assets and social media content marketing
  • Several years of relevant experience in marketing or marketing communications
  • Facility with Excel (pivot tables) required, and with SQL (basic queries) desired
  • A strong understanding of the mobile ecosystem with experience working directly with app and/or games developer
  • Proven track-record of delivering results in a developer, technical, or B2B marketing capacity
  • Strong analytical and quantitative skills; strong bias towards data-based decision making and comfort with financial and operational analysis. Comfortable rolling up sleeves to perform quantitative analysis
  • Self-motivated, nimble and highly results-driven in fast-paced environment
  • Excellent attention to detail, communication, presentation, and interpersonal skills
192

Senior Marketing Manager Resume Examples & Samples

  • Own the development of all value propositions, core content, marketing, and go-to-market strategies for Training & Certification
  • Work with the training & certification team to distill the key benefits of training products into core marketing messages
  • Build and maintain positive relationships with industry analysts as appropriate
  • Engage with Press/Journalists as appropriate
  • Own website and social media content
  • Work effectively across AWS with groups such as sales, business development, professional services, and evangelists to achieve business goals
  • 4+ years of relevant work experience in fields such as technical marketing, product marketing, digital marketing, management consulting, or product management
  • A Bachelors degree in marketing, business, or technology
  • MBA and/or computer science, engineering, technology background is preferred
  • Experience with launching new and disruptive services preferred
  • Experience with training and certification products
193

Senior Marketing Manager Resume Examples & Samples

  • Solid product/digital marketing experience, preferably some in content management
  • Excellent written skills with a strong attention to detail and accuracy
  • Superior communication, presentation and influencing skills
  • A degree level graduate or equivalent
  • Hands-on digital marketing leadership experience in a Pay TV business, a studio or channel group, or OTT content provider
194

Senior Marketing Manager, Developer Marketing Resume Examples & Samples

  • Define marketing and communication strategy to drive developer adoption
  • Implement best in class audience experiences, consistency of content, and compelling call-to-action
  • Drive innovation in audience experiences and partner with social engines, community influencers to scale message, awareness, and adoption
  • Optimize and drive efficiency of all event activity
  • Analyze and make recommendations for improved execution and ROI
  • Assist with management of budget, forecasting and reporting on a monthly basis
  • At least 7 years of experience in product or audience marketing - preferably with experience in developer or software marketing
  • Excellent verbal and written communication skills (German and English)
  • Demonstrable, successful, history of defining marketing strategy and executional excellence
  • Ambitious self-starter and possess excellent communication and follow-through skills
  • Outstanding interpersonal skills are also required. You need to be decisive, action-oriented, and be able to motivate, inspire, and lead cross teams to leverage resources effectively
  • Strong written and verbal communication and listening skills
195

Senior Marketing Manager, Amazon Giveaway Resume Examples & Samples

  • Work from the customer backward to develop and execute marketing programs to drive adoption
  • Propose, run, and analyze testing frameworks and to optimize results
  • Work with PMs and engineers to inform and prioritize the product roadmap
  • Represent the product to executives and to internal and external partners
  • Manage paid, earned, and owned marketing budgets and executions both on and offsite
  • 5+ years of demonstrated and progressive success, with substantial experience in marketing, digital marketing, or brand management for a consumer brand
  • Demonstrated success building and managing an industry leading branded digital or social marketing program using owned, earned, and paid tactics
  • 2+ years of B2B online marketing experience
  • Advanced data manipulation and analysis (e.g., SQL)
  • Strong written and verbal communication and persuasion skills
  • MBA or Masters
196

Senior Marketing Manager Resume Examples & Samples

  • Act as the voice of the customer in understanding their behavior and needs
  • Own the design, development, and maintenance of ongoing marketing and traffic metrics, reports, analyses, dashboards, etc. to drive key business decisions
  • Plan, coordinate and execute innovative marketing and merchandising initiatives to drive traffic, revenue and conversion
  • Write strong Amazon-approved campaign copy that is appealing to customers
  • 7+ years of relevant work experience in consumer marketing, marketing communications and/or digital/high-technology consumer companies/products
  • Experience in using data in a business environment with large-scale, complex datasets. Strong analytical and quantitative skills; ability to use data and metrics to back up assumptions
  • Proficiency in Excel and data analysis
  • Excellent oral and written communication skills with the ability to influence others internally and externally
  • Strong leader with excellent verbal and written interpersonal skills; ability to work successfully with and influence all levels across Amazon
  • We are looking for a candidate with a Dipl.Kaufmann/-frau and/or MBA degree
197

Senior Marketing Manager Resume Examples & Samples

  • Partnering across marketing, merchandising, and creative teams to plan, test, flight, and report on campaigns and promotions using various internal tools and processes
  • Performing campaign analysis and optimization
  • Making recommendations for improving campaign performance, including providing feedback on creative and placement performance
  • Creating and implementing scalable processes and work-back plans for campaign execution
  • Communicating with internal teams to showcase results and drive future improvements
  • Bachelors degree in Marketing, Advertising, Business or equivalent work experience
  • 7+ years of experience in marketing or project management
  • Excellent organization skills, attention to detail and follow-through
  • Familiarity formulating and executing marketing tests and analyses
  • Experience managing and/or coordinating projects in a fast pace environment
  • Intermediate to advanced Excel skills
  • Experience creating and/or improving operational processes across teams/stakeholders
  • Proven track record of taking ownership, managing conflicting priorities and driving results
  • Experience with SQL is a plus
198

Senior Co-marketing Manager, Alexa Skills Resume Examples & Samples

  • Define and create co-marketing tenets and skills launch plan structure and process
  • Write and gain approval for 2016 global co-marketing plan including timing, metrics, and budget
  • Define and prioritize marquis list of partners for co-marketing
  • Design, build, and execute individualized co-marketing campaigns with top managed skill publishers
  • Analyze results and make changes to execution plans for improved campaign performance and ROI
  • Bachelor's degree in marketing or business
  • 10+ years of relevant work experience in consumer or audience marketing - preferably with experience in technology marketing
199

Senior Marketing Manager Resume Examples & Samples

  • Develop and manage overall marketing plans to ensure flawless execution of our Exclusive and Original TV show and films from conception to launch
  • Partner with a wide-range of internal teams (from Marketing to Tech teams) to identify and prioritize needs for the Exclusive and Original shows and films and ensure immaculate planning
  • Manage blocking issues, provide escalation management, anticipate and make tradeoffs, and meet committed delivery timelines
  • Document and present strategies and periodic updates to internal and external audiences
  • Overall stakeholder’s management and project progress reporting on a regular basis
  • Solid years of experience in developing and executing high-performing marketing campaigns working across large cross-functional teams
  • A deep understanding of digital products and interactive entertainment
  • Proven analytic capabilities with a data driven focus
  • Excellent communicator both verbally and written with an ability to communicate with all levels in the organization (technical, business, executive)
  • Experience in the entertainment (Film/TV) industry
  • Skilled at project management tools
  • Fluency in both English and Japanese is advantageous
  • Events planning would be advantageous
200

Senior Marketing Manager, Amazon.cn Resume Examples & Samples

  • Build, manage and execute integrated marketing campaigns to drive amazon.cn brand and build business
  • Independently "own" and develop assigned segments and/ or marketing initiatives that contributes to overall Amazon brand and business growth
  • Provide brand and marketing communications support and guidance to internal cross-teams
  • Monitor and evaluate campaign performance and share learnings from past campaigns
  • Collaborate with the internal teams to shape marketing campaigns and messaging
  • Manage annual budget and expense with clear KPIs
  • Manage partner agencies
  • A minimum of 8-10 years of brand and product marketing/ marcom experience in China covering T1-T2 cities
  • Track record in strategising and leading the development and implementation of integrated marketing campaigns
  • Proven capabilities in media strategy and planning, and executing mass media, digital and social campaigns
  • Ability to communicate (written and verbal, English and Chinese) effectively and concisely, to effectively others in multiple groups
  • Strong attention to detail, excellent organisation skills and ability to effectively manage multiple projects
  • Ability to remain productive and focused in a fast paced, evolving and highly collaborative environment
  • Ability to work independently and take action to achieve position goals and objectives
  • Strong leadership, excellent problem solving and analytical skills
  • Experience in e-Commerce and/ or retail is a plus
201

Senior Marketing Manager Resume Examples & Samples

  • Build out and execute the consumer marketing strategy for the business to achieve goals
  • Manage key online and offline marketing channels, including email, display, events/experiential, local out-of-home, and other channels relevant to our customers
  • Develop and analyze performance metrics to drive business decisions
  • Evangelize Household initiatives both internally and externally to build awareness and drive participation
  • Partner with technical and business teams to drive automation of key marketing and merchandising channels
  • Present marketing insights and strategy to executive leaders
  • 7+ years of relevant work experience in online and offline marketing
  • Proficiency in Excel and other data analysis tools
  • Masters in Marketing or Business Administration
  • Demonstrated experience owning multi-channel marketing programs end-to-end
  • Experience marketing to various demographics
  • Experience in process improvement
  • Exceptional interpersonal and communication skills, both written and verbal
  • High comfort level with current marketing measurement practices and attribution methods in online and offline channels
202

Senior.marketing Manager Resume Examples & Samples

  • Creation of marketing strategies for the multiple categories, in which you make use of the full marketing mix
  • You will determine, initiate, implement and evaluate this marketing approach, focused on short term, as well as long-term activities
  • Responsible for the local market, competition and consumer analysis that help you determine your marketing strategy
  • Responsible for product marketing and marketing communication management with central brand and media team
  • Propose, analyze, summarize consumer and shopper research to drive insights
  • Work cross-functionally with category managers and leaders to guide and support the development of marketing plans to support their business goals
  • Be a thought leader and work closely with local business leaders to create the strategy for our Indian customer
  • Partner cross functionally with creative, Retail, Media and Finance teams to develop the annual plans
  • Work collaboratively with the leader of online marketing strategy, Media Planning and local business leaders to develop plans that optimize advertising across the product portfolio. Develop compelling, relevant strategic input docs and creative briefs for creative development
  • 7-8+ years’ experience in B2C Marketing
  • Demonstrate extensive experience in marketing strategy development, managing pan-India projects with multiple stakeholders and show proven expertise in performance measurement and execution
  • Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs, able to actively participate with global research and local business leaders to analyze brand perception and sales results from ad campaigns, taking a lead role in developing advertising creative and media plans based on research analysis and output
  • Management skills leading both high performing direct and indirect reports and internal clients, across campaign management, media management, channel management etc
  • Experience driving the collection of market intelligence; setting market research goals in collaboration with business owners; Identifying and tracking trends in core market segments to guide creative execution
  • Effective problem-solver and strategic thinker; demonstrated ability to analyze data and develop fact-based recommendations to persuade senior leaders and stakeholders
  • An Masters degree in Business Administration, Marketing, Advertising or related field is preferred
203

Senior Marketing Manager Resume Examples & Samples

  • Bachelor’s in business, marketing/ advertising, journalism, or related field
  • 5+ years of marketing experience, preferably brand marketing
  • Master’s in business, advertising/ marketing, or related field
  • PMP certification
  • Proficiency in a variety of design tools including Photoshop, Illustrator, InDesign
  • Digital advertising experience
  • Experience building for and working with a global audience and stakeholders
  • Strong attention to detail, with focuses on verbal and written communication, visual design, and an eye for editing
  • Ability to form strong relationships and build trust across the organization
  • Ability to create broad processes that scale to multiple businesses and teams
  • Metrics-driven—we dive deep on data to support business drivers, and this person will need to collect and analyze data to draw conclusions to inform action
204

Senior Marketing Manager Resume Examples & Samples

  • Develop Mass marketing creative for key retail business verticals across TV, print, radio, OOH across India
  • Work cross-functionally with Indian business leaders to guide and support the development of Mass advertising plans to support the Video team’s business goals
  • Create cross channel innovative advertising programs to drive key awareness, engagement and demand metrics for Amazon Video and Amazon.IN
  • Be a thought leader and work closely with our global consumer research team and local business leaders to create the strategy for our Indian customer and market research and insights programs, and collaborate with business leaders to translate findings into segment Mass marketing plans and initiatives
  • Develop accurate projects priorities, schedules and execution of Mass marketing campaigns for Amazon Video
  • Drive creative development in collaboration with the IN Video team through local external creative, and in collaboration with the IN media team to develop innovative and efficient IN Mass media plans
  • Partner cross functionally with Business, Retail, Media and Finance teams to develop the annual advertising budgets and plans
  • Develop compelling, relevant strategic input docs and creative briefs for creative development
  • Define and operate within ad production budgets needed to support offline and online Mass advertising plans for Video in India. Manage the production process of advertising creative, through both internal and external agencies
  • Serve as the advertising subject matter expert for the Video category, partner with Amazon category lead and global Mass & Brand team to manage successful offline and online advertising programs
  • 6+ years’ experience in Brand Management and Consumer Marketing in Entertainment, FMCG or related jobs
  • 3 years’ experience in Entertainment content marketing or in the video streaming category preferred
  • Experience working with talent agencies, studios, and creative rights holders is a big plus
  • Demonstrate extensive experience in ad campaign development, managing ad projects with multiple stakeholders and show proven expertise in creative development, measurement and execution
  • Experience on cross functional teams, with demonstrated examples of influencing key stakeholders with data driven and insightful points of view
  • A proven track record of playing a proactive role on a team that created and executed successful consumer advertising that is breakthrough, engaging, testable and measurable
  • Demonstrated experience skills in uncovering insights from quantitative and qualitative consumer research methodology and outputs; able to collaborate with consumer research and local business leaders to analyze brand perception and sales results from ad campaigns
  • Collaborating with the internal media team and media agencies to develop effective media plans
  • Experience quantitatively and qualitatively analyzing the competitive media landscape
  • Demonstrated success identifying new brand development opportunities, possible environmental or competitive threats as well as building ideas that encompass every brand touch point with customers
  • Experience driving the market intelligence; utilizing market research to drive insights; Identifying and tracking trends in core market segments to guide creative execution
  • Strong creative intuition and demonstrated creative success, experience in test and scale ad environments and experience developing emerging media channels effectively
  • Strong data driven marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights and powerful Mass marketing programs
  • Highly effective written skills honed to develop thoughtful, strategic and detailed documents that can persuade Sr leaders of the effectiveness of the team’s proposed creative executions
  • Effective problem-solver; demonstrated ability to analyze data and develop fact-based recommendations to persuade senior leaders and stakeholders
  • Significant experience leveraging online marketing channels to drive B2C customer acquisition, and/or revenue generation preferred
  • Executive-level written and verbal communication skills
  • 3 year degree at a leading university required, Master’s degree preferred
205

Senior Marketing Manager Resume Examples & Samples

  • Develop and execute field marketing programs and tools to drive customer acquisition, retention, and engagement
  • Manage regional offline marketing, including print, out-of-home, events/experiential, and other channels relevant to our student customers
  • Work with Campus Business Management and Operations teams to understand local marketing opportunities and identify paths to scale/programmatize
  • 6+ years of relevant work experience in field or regional marketing, including at least 4 years of experience in consumer marketing
  • Proven ability to develop and execute measurable, scalable offline marketing programs
  • Bachelor's degree in Marketing, Business, or a related field
  • Excellent presentation, organization, and account management skills
206

Senior Marketing Manager, Amazon Resume Examples & Samples

  • Grow and optimize all traffic channels, including email, search, Associates, and mobile
  • Create pages and merchandising features to support vendor-supported initiatives: brand stores, emails, premium detail pages
  • Manage the promotions calendar, balancing internal business needs, past performance, customer benefit and industry trends
  • Partner with the buying teams to incorporate seasonal trends and key volume drivers and to create best in class content, tailored to appropriate customers
  • Master's degree is required
  • 3+ years of relevant marketing, product, merchandising, or related experience
  • Passion for marketing
  • Strong analytical, written and verbal communication skills
  • Proficiency with HTML and XML, plus the ability to learn our in-house tools quickly
  • Strong analytical skills, including proficiency with Excel. SQL experience also a plus
207

Senior Marketing Manager Resume Examples & Samples

  • Building a deep understanding of the Home & Furniture customer and industry
  • Driving special initiatives from inception to execution, operating at a strategic as well as a tactical level
  • Working with multiple teams (e.g., Product Management, UX, Engineering, Vendor Management) to develop and launch shopping features to create a best in class online shopping experience across Amazon's Home categories
  • Developing cooperative marketing programs to drive brand awareness and sales, working alongside leading vendors in the industry
  • Driving traffic growth from multiple sources, including free and paid search, email marketing, affiliate marketing, social media, mobile, and on-site placements
  • Five years experience operating, managing, and delivering results in a consumer-facing online retail/services marketing or product management role
  • Demonstrated ability to manage large and complicated projects with experience leading cross-functional projects and teams
  • Proven success in delivering online products and services in a high growth environment
  • Bachelors/undergraduate degree required
  • Masters Degree Preferred
  • Experience managing SEM/SEO, email, display advertising, and/or social media campaigns
  • Experience operating in a technical environment
  • Proficiency in SQL and statistics software
  • Strong alignment to Amazon’s Leadership Principles
208

Senior Marketing Manager Resume Examples & Samples

  • You have launched online marketing strategies, and have driven product positioning and messaging
  • You use data to make the best decisions for your customer
  • You are a self-starter and can juggle multiple priorities and make things happen in a fast-paced, dynamic and often ambiguous environment
  • You like getting your hands dirty in day-to-day tasks to get things done
  • A thorough understanding of marketing strategy
209

Senior Marketing Manager Resume Examples & Samples

  • Establish recruiting goals and timelines and the execution plan
  • Create the marketing and recruiting plan
  • Execute the marketing plan with assistance from external partners
  • Develops metrics for marketing success and measure and provide ROI on marketing investments
  • Bachelor’s Degree in Science, Technology, Engineering or related fields
  • This leader will have 6+ years’ marketing experience including operating, managing, and delivering results in a consumer facing online retail/services product marketing ROI driven role
  • This leader has analytical and quantitative skills and the ability to use hard data and metrics to back up assumptions, recommendations, and drive actions
  • This leader can move from long term strategy to day to day tactical operations challenges
  • Passion for digital marketing and a track record of delivering outstanding results
  • Experience building marketing and lead gen funnels with an understanding of lead quality
  • Strong verbal and written communication skills with a demonstrated experience engaging and influencing senior executives
  • Proven ability to work independently to drive projects to completion
210

Senior Marketing Manager, Home Entertainment Resume Examples & Samples

  • Stellar problem solving and issue resolution skills with the ability to work effectively in a deadline-driven work environment where multitasking while maintaining quality and attention to detail are the norm
  • High bias for taking end to end ownership of responsibilities, flexibility and exceptional communication skills
  • Strong leader with an aptitude for organization who can prioritize and deliver results in a fast-paced environment
  • 5+ years’ experience managing online customer experience, merchandising, and marketing strategies, or other relevant experience that highlights your ability to deliver results, learn new skills, and emerge as a leader
  • Ability to conceptualize and execute projects, with strong bias for action, ability to prioritize and meet deadlines, and exceptional attention to detail
  • BA preferred
  • Competence with SQL (basic queries), proficiency with HTML
  • Familiarity with digital marketing and site merchandising. This may include experience managing email marketing, retargeting, social media and website content management projects
  • Ability to anticipate issues and implement solutions autonomously
  • Understanding of online and brick & mortar retailing
  • Ability to use hard data and metrics to back up feature and customer experience recommendations
  • History of creating a positive, team driven work environment
211

Senior Marketing Manager Resume Examples & Samples

  • Develop and agree a marketing strategy to promotes our music selection
  • Identify the relevant target audience and grow a base of quality customers who enjoy live entertainment and regularly buy music tickets
  • Drive quality traffic to the site, exceeding the traffic and conversion targets by channel (email, SEO/SEM, social media, PR)
  • Develop the right selection strategy, working closely with relevant industry partners and the Amazon media team to secure target events
  • Grow discovery with engaging content and relevant merchandising in email, onsite and across social media
  • Develop alongside the technology teams product features that improve the experience and delight customers
  • Manage a digital marketing resource and 3rd party agencies
  • Own weekly, monthly and quarterly channel performance reporting against key performance metrics
  • Degree educated
  • Extensive experience in digital marketing or marketing related roles with evidence of both customer acquisition and retention programmes
  • Track record in launching, building or growing a new product, service and / or brand
  • Experience is leading a team with excellent people management and mentoring shills
  • Highly analytical, strong commercial acumen, forecasting and budgeting skills
  • Strong interpersonal skills and ability to influence partners and stakeholders
  • Background in the Music industry preferable
212

Senior Marketing Manager Resume Examples & Samples

  • Drive marketing for key Office initiatives, e.g. School Lists and B2B customers
  • Design and execute traffic channel strategies and programs to acquire new customers
  • Create new engaging customer experience programs, content and strategies to increase customer engagement and conversion
  • Serve as the team’s subject matter expert on traffic and merchandising, supporting ad hoc analyzes and marketing needs
  • Plan, develop, and execute category and vendor marketing programs that deliver strong ROI
  • Directly supervise and mentor junior marketing staff
  • MBA or MS in Marketing, Marketing Analytics required
  • Experience managing online customer experience, marketing strategies, and merchandising, preferably in retail or e-commerce
  • Ability to create innovative new marketing programs that generate results
  • Experience with content management in CRM/CMS tools, and/or the ability to learn new tools very quickly
  • Strong analytical and data-mining aptitude, coupled with strong Microsoft Excel skills
  • Strong project and time management skills. Ability to thrive in a fast-paced environment and to deal with ambiguous problems
  • Familiarity with SQL (basic queries) and markup languages like HTML/XML
  • Proven track record of managing and optimizing online traffic growth from multiple sources including, direct traffic, SEO, search marketing, banner ads, affiliates, mobile, and email
  • Deep understanding of online advertising strategies, A/B testing, and funnel-based acquisition models
213

Senior Marketing Manager Resume Examples & Samples

  • Build an effective marketing plan to drive awareness, adoption, and success of Indian exporters in the Global marketplace
  • Create innovative marketing programs, campaigns and promotions across various channels, such as email marketing, events, online advertising, Webinars, social media, SEM, co-marketing with partners, etc
  • Develop targeted messages for Global Selling based key value proposition and use cases
  • Partner with the field and sales management to identify needs and execute lead generation programs
  • Work closely with service teams, sales/business development, PR, product management, evangelists, and other marketing managers to achieve goals
  • Use compelling and comprehensive data to measure performance of programs and drive innovation
  • Partner with groups within Amazon (including international regions) to develop and leverage marketing programs and identify new opportunities that align to team and cross-company goals
  • Assist in the development of key metrics and performance indicators to measure overall financial performance and provide foundation for continuous improvement
  • Influence and evangelize with senior leadership in our Global Marketplace organizations
  • Drive success of sellers registered through the Self-Serve channel
  • Create relationships with freelancers and PR firms as needed to drive the Global Sales business
  • Outstanding skills at initiating, managing and growing strategic relationships with third parties, vendors and internal stakeholders
  • 5+ years professional marketing experience
  • Experience managing large-scale campaigns and other marketing programs
  • Oral and written communications skills
  • Thinks big and has convictions
  • General knowledge of e-commerce and target market segments (e.g. media, apparel, and electronics), processes, industry standards, regulations, and the current business trends
  • General knowledge of competitive offerings in terms of features and price
  • MBA considered a plus
214

Senior Marketing Manager Resume Examples & Samples

  • Developing an integrated marketing strategy for seasonal campaigns (spring, summer, fall, holiday) that will drive growth across the Amazon Fashion business
  • Creating the messaging hierarchy balancing Trends, Customer Mindset, Categories, and Corporate/XGL key initiatives culminating in the strategic brief that sets the communication framework for the season
  • Driving to clear communication objectives for each of the marketing disciplines (Advertising, PR, Affiliates, Social, Content, Direct Mail) to maximize ROI of each channel
  • Draw insights from business and customer learning that will serve as the foundation for the following year’s seasonal strategy
  • Develop launch and sustainment marketing plans for Amazon Fashion strategic initiatives
  • Bachelor’s degree in Business, Marketing, Communications, or related field required
  • 5-7 progressive responsibility within brand management, product management, or retail marketing
  • Track record of delivering innovative solutions in ambiguous situations
  • Strong business acumen including analytical and quantitative skills
  • Able to understand and execute against multiple and complex goals in a fast-paced environment. He or she is comfortable dealing with ambiguity
  • Has a track record of building new programs or processes
  • Has experience leading large, diverse cross-functional teams, while achieving goals on-time and on-budget
  • Uses hard data and metrics to measure performance, determine improvements and innovations, and to support project requests from partner teams
215

Senior Marketing Manager Resume Examples & Samples

  • 7+ years of experience designing and executing highly visible online customer experiences
  • 3-5 years of management experience
  • Proven leadership experience with 3+ direct reports, including performance management and development
  • Demonstrated experience using hard data and metrics to measure performance and make adjustments accordingly
  • Experience leading cross-functional teams, achieving goals on-time and on-budget
  • Experience with online metrics tools such as Omniture and Coremetrics
  • Passion for the fashion industry is highly desired
  • Ability to successfully manage outside vendor relationships
216

Senior Marketing Manager Resume Examples & Samples

  • 5+ years of experience working in marketing/branding, as well as experience in strategy, retail or e-commerce business
  • Bachelor’s degree required (focus on Marketing or Business)
  • High proficiency with Excel (pivot tables)
  • Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and evaluate outcomes. Ability to use customer research and business metrics to assess the efficacy of marketing programs and drive innovation
  • Ability to prioritize and juggle multiple priorities and make things happen in a fast-paced, dynamic environment; strong bias for action and exceptional time-management
  • Strong verbal and written communication skills across all levels of the organization. Ability to leverage, influence, navigate, and build partnerships across business teams
  • Expertise in product marketing strategies in online and mobile channels
  • Knowledge of HTML, XML, Photoshop, SQL or Tableau are a plus
217

Senior Marketing Manager Resume Examples & Samples

  • Excellent knowledge of Excel
  • Experience managing and analyzing large amounts of data
  • Familiar with CSS and java script
  • Editorial or copywriting experience
  • Experience creating promotional campaigns
  • SQL
218

Senior Marketing Manager Resume Examples & Samples

  • Lead role in development and execution of innovative digital lead generation programs that will grow sales pipeline and revenue in Cloud (SaaS, PaaS and IaaS ) services to mid-size companies for Oracle Digital Prime (ODP) sales organization in APAC
  • Single point of accountability to Oracle Digital Prime (ODP) Sales for the results of all marketing activities
  • Pro-actively work with ODP Sales and business development (lead qualification) team leaders to
  • At least 8-10 years of experiences in Sales/Marketing, of which at least
219

Senior Marketing Manager Resume Examples & Samples

  • Set overall UK marketing plan for the business you are supporting
  • Ensure the Amazon site fully optimised for discoverability of products
  • Implements key marketing initiatives to drive awareness
  • Identify our target customers, increase & maintain customer base
  • Partner with global teams to expand to more customers
  • Experience in the marketing sector, with a clear track record in either marketing strategic planning or marketing operations
  • Ability to self-organize multiple tasks well and to complete them on time with a clear focus on quantitative results
  • Ability to quickly understand business request, address their concerns/expectations by offering right packages/solutions
  • Strong analytical skills and ability knowing how to get the data from different sources with clear conclusion
  • Excellent communication skills in both oral and written English
  • High degree of proactive “hands-on” thinking and acting
  • Demonstrated leadership in forming and driving cross-functional teams
  • Ability to think and act both strategically and tactically
  • Sound business judgment and the ability to influence others
220

Senior Marketing Manager, Developer Marketing Resume Examples & Samples

  • Develop and execute traffic driving initiatives on internal as well external mediachannels (Paid, Earned, Owned Media)
  • Analyze performance, iterate and optimize
  • Develop in depth customer insight to improve overall marketing campaign performance
  • Create assets to be used in campaigns (in partnership with a dedicated design team)
  • English proficiency
  • 7+ years demonstrable experience in an online marketing field
  • Excellent analytical and quantitative skills; ability to turn analysis into actionable programs
  • Demonstrate ability and willingness to roll up sleeves and execute to get the job done
  • Fluent in spoken and written German as well as English
221

Senior Marketing Manager Resume Examples & Samples

  • Develop go-to-market strategies to maximize new product and feature development in the Amazon Video team
  • Build and execute plans and programs to deliver that strategy at scale
  • Act as liaison to external and internal partners and effectively partner with them to support successful launches
  • Analyze initiatives and programs and their impact on business results
  • Monitor the effectiveness of campaigns and implement ongoing improvements
  • Reporting on progress against goals and relevant metrics to senior management
  • 7+ years experience in account management, client services, project management, or consulting roles
  • Demonstrated ability to build, execute, and scale marketing and/or promotional programs
  • A thorough understanding of direct marketing principles
222

Senior Marketing Manager, Analytics Resume Examples & Samples

  • Create and execute overall acquisition and growth strategy for all channels
  • Drive the implementation of new scalable, cost-efficient campaigns and maximize ROI
  • Manage a continuous, meticulously planned and documented testing plan which delivers consistent channel growth and performance improvements against KPIs
  • Identify long-term strategy for email platform migration; build and drive roadmap to reduce manual overhead
  • Leverage best pratices for SEO to create written documentation to drive improved website architecture, content, backlinks and target keyword ranking
  • Maintain a firm grasp of competitive landscape, industry trends and third party data sources to constantly identify new marketing opportunities
  • Build and monitor mechanisms to continually identify opportunites to drive measurable improvements for ad copy, keyword research, bid management and A/B testing
  • Drive display and retargeting programs focusing on customer acquisition
  • Drive International stratgegies to acquire new customers across the globe
  • Integrate social display and PPC ad platforms to create profitable growth audiences
  • Identify and own emerging platforms strategy and execution
  • Lead, develop and mentor channel managers, while serving as the SME for SEO and driving adoption across merchandising and IT teams
  • Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems)
  • Proven analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and develop business cases; advanced Excel skills & BI reporting
  • Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment is crucial. Demonstrated ability and willingness to roll up sleeves and execute to get the job done and thinking big at the same time
  • Multi-tasker who is well organized, with impeccable written and oral presentation skills
  • Experience of building and managing people/skills to effectively direct team’s efforts toward goals. 2+ years of team
  • Must have previous experience owning marketing budgets and revenue goals of significant scale
  • Master’s degree in marketing or business. Bachelor’s degree with proven experience in traffic generation, managing
  • Online advertising and search on behalf of an internet business will also be considered
  • Extensive experience with cross-channel advertising platforms, such as Marin
  • Programmatic advertising experience
223

Senior Marketing Manager, Company Resume Examples & Samples

  • Develop strategies for company-wide events such as Prime Day, and propose plans to executives
  • Work very closely with Deals Marketing Manager to coordinate and feature attractive deals to customers. Help category teams in sourcing deals through deals promotion planning
  • Broadcast campaigns and deliver best customer experience with marketing channel managers in Consumer Marketing and other teams including: Prime, PR, Mass & Brand (TV/OOH), Legal, CS, Logistics
  • If required, plan and implement innovative new features, working with development teams in the US and Japan
  • Establish a set of metrics to evaluate business impact of marketing events in customer acquisition, top-line revenue, and bottom-line profit
  • Learn and share best practices with stakeholders across the globe. If the US/EU are achieving great results, you will be responsible for learning what they are doing, share with stakeholders in Japan to replicate. If Japan achieves great results, you will share what’s working with stakeholders in Japan and other locales
  • Total 8+ years of experience working in the area of retail business or internet marketing
  • Demonstrated skills in managing/simplifying complex processes with multiple business owners, making trade-offs against business priorities
  • Strong drive for execution and delivering results by influencing others
  • Excellent communication and presentation skills. English language skills required
  • Ability to work effectively in highly international environment
  • Bachelor’s degree in Business, Marketing, or related field required
  • Experience in running company-wide marketing campaigns, involving various stakeholders such as: Senior Executives, Business teams, Marketing, PR, Legal, CS, etc
  • 3+ years of online (or offline) member acquisition experience
  • 3+ year of online advertising (or landing page) optimization experience
224

Senior Marketing Manager Amazon Pantry Resume Examples & Samples

  • Experience in a digital or e-commerce environment
  • Proven project management, planning and prioritisation skills
  • Outstanding analytical skills incl. advanced Excel, and experience in planning and forecasting
  • High computer literacy, with ability to learn new tools and systems quickly
  • Strong marketing skills and commercial nous
  • Demonstrable ability to think on your feet and make smart decisions
  • MBA or other Master's degree in marketing or technical discipline
  • Experience with website content management systems; knowledge of HTML or XML
225

Senior Marketing Manager Resume Examples & Samples

  • Orchestrate the creation, communication and tracking of quarterly Marketing plans to ensure clear definition and understanding of how Uber will grow its base of drivers, riders and users of other expansion products
  • Act as project lead for special initiatives pulling various marketing groups such as product launches in the country
  • Understand the [country] market and domestic competition for Uber
  • 6+ years experience in strategic marketing, corporate planning or top tier consulting firms
  • Experience in leading innovative initiatives that meet and exceed business and financial objectives; critical thinking, excellent analysis, and problem-solving skills
226

Senior Marketing Manager Resume Examples & Samples

  • 60 %: Internal and External Acquisition Strategy, Management and Measurement
  • Internal and External Digital Acquisition Strategy, Management and Measurement
  • Expert-level skills in designing an delivering partner channel innovations to deliver profitable and scalable acquisition in assigned products
  • Build and lead execution of acquisition plan based on industry best practices
  • Be a subject matter expert for partner channels, including site and email
  • Optimize end to end customer journey to support the sales funnels
  • Responsible for the technical and process “health” of the team
  • Actively contribute to discussions and brainstorming sessions
  • Work with the analytics team to improve analytics, user tracking and campaign optimization,
  • Ensure there is a cohesive customer journey to capitalize on the customer funnel
  • Prioritize and manage workload effectively
  • Manage budget
  • Ensure projects are delivered on-time and to the highest possible standard
  • Occasionally work outside normal office hours to implement code to production environment
  • Relationship Management
  • Build strong working partnerships with all our corporate sponsors including Loyalty One, MasterCard, Affiliates and rewards partners
  • Collaborate with Online Planning Managers or internal project teams to understand business and user requirements with regards to front-end development deliverables and timelines
  • Work in partnership with creative and technical teams to determine enterprise solutions within the existing online infrastructure
  • Work in partnership with external partners and affiliates to build acquisition strategies utilizing proprietary channels
  • Work in partnership with internal marketing partners ensuring to leveraging marketing activities
  • Management of funding budgets
  • 6-8 year’s experience in performance marketing role
227

Senior Marketing Manager Resume Examples & Samples

  • Define a content roadmap to support campaigns and collaborate with product marketing for content creation, editing and copywriting
  • Utilize their knowledge of various market stages to create multi-touch marketing programs and campaigns
  • Focus on those tactics which will return the greatest ROI in continuously improving inbound and outbound campaigns
  • 5+ years of marketing experience, preferably in a B2B SaaS environment
  • Ability to work with a remote and local team of energetic marketers in understanding and implementing marketing best practices
  • Experience with managing prospect engagement activities using multiple online and social channels: email, webinar, communities, SEO/SEM, company and third party websites, etc
  • Familiarity with inbound marketing and email practices; prefer hands-on experience with marketing automation platforms such as Eloqua, Marketo, or Silverpop and the development of nurturing programs
  • Experience managing a company blog and social media accounts
228

CEM Senior Marketing Manager Resume Examples & Samples

  • Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post- event strategy to increase engagement and response rates
  • Evaluate, select and manage vendors that contribute to local demand creation programs including events venues and services, digital marketing agencies, direct mail providers, SEO experts, designers, copywriters and list brokers
  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs
  • Degree in Marketing or Business, or comparable education/experience
  • Eight or more years in B2B marketing
  • Four or more years of field marketing leadership experience
  • Inbound marketing strategy/execution experience
  • Proven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience is highly desirable
  • Ability to demonstrate track record of success in all key areas of responsibility
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
  • Ability to align tactical plans with strategies
  • Planning/project management
  • Leadership and initiative to drive business objectives
  • Ability to understand decision impact on other areas of the business
  • Strong oral/written communications skills
  • Strong consultative marketing approach in order to effectively engage with sales and channel partner community
  • Understands how to use social media in an overall demand creation approach
  • Ability to direct content building required for complex demand creation
  • Self-starter, highly organized
  • Target segmentation analysis, budgeting and building business cases for new customer acquisition
  • B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
  • How to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements
  • Flexible, with strong business sense
  • Can execute on a number of tasks simultaneously
  • Demand creation performance measurement
  • How to market to a range of B2B buyers using a wide variety of offers (e.g. white papers, case studies, webcasts) and delivery mechanisms (email, telephone, direct mail)
  • Language: Fluent in French and English an absolute must
229

Senior Marketing Manager Resume Examples & Samples

  • Analytics heavy approach -> we're a tech company
  • Fantastic creativity -> we don't like to be bored,
  • Biz dev skills -> we work with tons of fantastic companies
  • Hustle -> we're a 24/7 business
  • Leadership -> we need the best to lead our rockstar marketing team
230

Senior Marketing Manager, Amazonfresh Resume Examples & Samples

  • Creating a robust calendar of fun, engaging deals
  • Managing creative development for high profile Amazon.com placements
  • Building out the forecast for deal buys with our inventory planning team
  • Creating a test and learn agenda that pushes the program in new directions
  • P&L ownership of the program – including partnering with finance to develop deal guardrails, managing our COA budget for the program, and conducting analysis to understand how it is driving the business
  • Cross-functional management of the program across marketing, design, vendor management, in-stock, operations and the Gateway team
231

Senior Marketing Manager Resume Examples & Samples

  • Set direction and strategy for CSG marketing on an annual basis, partnering with CSG Executive Committee, Regional Managing Directors, CSG Leadership team, and Aon Risk Solutions to build, execute, and revise a strategy for profitable long-term growth of the practice
  • Manage one (1) colleague in a marketing manager role, providing guidance and direction on day-to-day workflow while delegating critical requirements of the role
  • Continue progress on the development of content marketing initiatives, as measured by open rates, clickthroughs, downloads, leads, opportunities, and wins, that highlight thought leadership generated by the Construction Services Group and related entities
  • Effectively manage CSG marketing calendar to ensure proper communications cadence with contacts
  • Activate PR opportunities for CSG leadership team in defined product focus areas
  • Develop and execute strategy for the launch of signature events that best define CSG nationally
  • Build effective marketing infrastructure in line with Revenue Engine principles / Local Market Planning
  • Drive an effective CSG RFP process through dedicated RFP resources, growing practice win rates
  • Manage sales-related data through CRM system and other channels, effectively capturing current status and next steps with key lists of industry firms and related organizations
  • 5+ years of relevant experience within a marketing management role and had managerial responsibilities, preferably in the financial services or construction industries
  • Strong project management skillset – ability to simultaneously manage multiple initiatives while providing effective individual contributions and broad-based advice to drive success
  • Experience in classic marketing, marketing operations, sales operations, and driving integration between the two functions
  • History of success in driving and contributing to both process and client wins
  • Significant experience managing both major initiatives and direct reports
  • Experience interacting with senior leadership, including negotiating for budget, presenting to large groups, and developing consensus
  • Superior written and verbal communication skills; ability to draft and develop significant amounts of original content from a written perspective
  • Experience working with CRM systems
232

Senior Marketing Manager Resume Examples & Samples

  • Executive Presence. Ability to engage and influence Office and SMSG senior leadership, with confidence, succinct focus, and a growth and learning mindset
  • Business Operations Excellence. Orchestrate across large groups of contributors and stakeholders with rigorous process, follow up and well-defined plans. As well, the ability to anticipate and adjust with agility and creativity
  • Passionate for Problem-solving. The Field Operations Team is the primary link between our customers, the field sales and marketing teams who serve them and our product marketing and engineering teams. Much of our role is helping the field with customer issues, which often involves triage, solution thinking, creativity and persistence. Problem solving is our currency and we have a passion for helping clear the path toward a new sale or delighting a customer
  • Vigilance and Passion for Detail. The ROB is the backbone of the Microsoft sales and marketing engine, and ensures alignment & commitment of the 90K+ sales and marketers across the globe. its successful operation demands an unwavering attention to detail, an understanding of how to utilize the key decision windows to the benefit of the Office business, and a keen vision for the long horizon and the micro-details
  • Design and lead the Office field and SMSG ROB
  • Direct the quarterly business performance updates with the Area 13 marketing leadership
  • Facilitate engagement of Office Marketing and SMSG stakeholders on key deliverables like MYR, PRISM and WWSM
  • Deliver presentations & communications to senior leadership on field performance, strategic planning and special initiatives
  • Engage with SMSG counterparts to define & execute senior leadership alignment across L1s, WW QBU, FGC and MYR
233

Senior Marketing Manager Resume Examples & Samples

  • A minimum education level of: Bachelor of Arts/Sciences Degree (4-year) in Marketing, Business, Communications, PR Preferred
  • 5-7 years of experience in entertainment marketing
  • Experience in marketing a wide variety of events and adaptability when dealing with project and process change
  • Proven strengths in managing all aspects of event marketing from planning through post-show analysis
  • Thoughtful and effective communication skills
  • Knowledgeable about online marketing initiatives, strategies, social media platforms and best practices
  • Strong computer skills including Microsoft Outlook, Word, Excel & PowerPoint and Photoshop
  • Experience working in live entertainment preferred
234

Senior Marketing Manager Resume Examples & Samples

  • Own and develop the optimisation strategy for acquisition to optimise sales and achieve business objectives
  • Challenge existing processes and lead in driving improvements e.g. data / campaign processes
  • Strategic support on optimising upgrades in new digital channels – Interactive and Sky App
  • Own and develop the targeted strategy for early life upgrades to meet sales targets and business objectives
  • Own the promotional offer strategy to support targeted activity
  • Own and deliver against the early life targets,, delivering efficient CPRs, CPAs and NPVs and driving consistent improvement through test and learn
  • Build targeted plans as part of the quarterly planning process within Consumer Trading marketing
  • Support on the development of new initiatives from a Trading POV i.e. Demand / GTM planning as required, e.g. Digital First
  • Capture usable, high quality leads ensuring we capture only required information, that the method of capture is optimised for both Sky agents and prospects and supporting data processes are in place
  • Design and manage lead management programmes to drive conversion, the main established programme being saved baskets
  • Provide regular sales and performance reporting against KPIs for your area
  • Drive optimisation of activities to drive trading performance
  • Strong experience in developing and delivering multi-channel marketing strategies and campaigns
  • An self-starter who thrives on change and new challenges / opportunities
  • A can do attitude, proactive and enjoys the challenge
  • Experience in fast moving, dynamic business environment
  • Experience of managing sales KPIs and budgets
  • Comfortable with meeting the challenges of tight deadlines and prioritising workload
  • Strong communicator with ability to present confidently, selling in ideas at a senior level but also able to get into the detail with working teams
  • Can grasp the “big picture” to optimise delivery of their part of the overall plan
  • Data literate with understanding of customer segmentation tools and techniques
235

Senior Marketing Manager Resume Examples & Samples

  • Building a deep understanding of the Home customer
  • Defining strategies and executing the full life-cycle of marketing and merchandising including creative, marketing segmentation and targeting, and performance analysis to drive growth
  • Work with multiple teams (e.g., Product Management, UX, Engineering, Vendor Management) to support the development and launch shopping features to create a best in class online shopping experience across Amazon's Home Categories
  • Strong proficiency in analysis tools including Microsoft Excel, SQL, and statistics software
  • Proven ability to manage large and complicated projects with experience leading cross-functional projects and teams
236

Senior Marketing Manager, WW E-commerce Resume Examples & Samples

  • Bachelor’s Degree in Business or Marketing or equivalent. Must be technically literate and proficient
  • 4 years business experience. Involvement in marketing-oriented projects strongly preferred
  • Technology hardware industry experience preferred
  • Proficient in SEO, SEM, Email marketing,Online advertising, and Social Media
  • Basic understanding of HTML, CSS, Content Management System, and graphic editing tools like Photoshop
  • Extremely internet savvy with thorough understanding of web design, usability, and web functionality
  • Detail oriented and highly organized with ability to multi-task and meet deadlines
237

Senior Marketing Manager Resume Examples & Samples

  • Program management of calendars, events, and request for Fire TV
  • Understand content management system and assist in the execution and QA of on-device content
  • Identify tool and process improvements that would scale our marketing efforts and increase efficiency
  • Report metrics in weekly business reviews and work with various stakeholders to fine tune efforts in order to hit our metrics
  • Bachelor’s degree in Marketing, Business, or related field
  • At least 5 years of relevant work experience in digital marketing – including site merchandising, content management, program management
  • Experience working with, analytics and Content Management Systems (CMS)
  • Technical skills in HTML and CSS to implement Amazon widgets and site placements and an eye for great design, content writing and customer experience
  • Strong analytical and quantitative skills, ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs
  • Ambitious self-starter that possesses excellent oral and written communication skills
  • Attention to detail, excellent organizations skills, and ability to manage multiple projects and responsibilities
  • Deep knowledge of merchandising at Amazon, which includes understanding Amazon tools such as Bullseye, Content Symphony, Sonar and different site placements such as sparkle ads, HQPs etc
  • Experience with device merchandising and a passion for apps and games
  • Strong drive for results, with the ability to do it independently and take calculated risks
238

Senior Marketing Manager Resume Examples & Samples

  • 5+ years of consumer marketing, marketing communications and/or digital/high-technology brand management
  • Prior experience in a start-up, fast-paced work environment
  • Proven track record of taking ownership and driving business performance
  • Strong numeric and analytic aptitude
  • Hands-on self-starter mentality
  • Understanding of user acquisition principles and communication tactics including various forms of digital/social, out of home, grassroots, TV/radio, and alternative marketing
  • Willingness to work hard and roll up sleeves to get work done, even when at times it is outside the scope of the job
239

Senior Marketing Manager, Brand Marketing Resume Examples & Samples

  • People Management: Manage a large team with a wide range of skills and competencies; set goals for the team and individual contributors; coach the team through hyper-growth
  • Strategic Planner:Drive strategic vision for the team and region; develop and manage integrated marketing campaigns that build brand equity and drive business impact; asses metrics to understand long term implications and opportunities for prioritization and iteration
  • Brand Strategist: Create a culture of connectivity between the Storytelling + Experience teams and various program teams such as CRM, Product, Marketplace, etc.; act as a strategic consultant to ensure quality, on-brand programming is produced on deadline in a fast-paced environment; empower a team of strategists to act as stewards of the brand experience
  • Marketing Analyst:Analyze performance metrics, first party data, and third party insights to improve the performance of our marketing efforts and prioritize initiatives based on highest potential impact; coach the team toward data-driven decision making
240

Senior Marketing Manager, Uber for Business Resume Examples & Samples

  • Work to rapidly launch marketing programs across the funnel that grow awareness of U4B and drive adoption by companies
  • Develop internal and external collateral and creative content relevant to various TGs, with the goal of acquiring, converting and retaining companies and training internal stakeholders
  • Manage planning & execution of paid campaigns across all channels including Search, Social, Display, Mobile, and Offline
  • Closely monitor, measure and report on marketing driven growth initiatives
  • Help shape the U4B brand in the country
  • Work on daily reporting & bid and budget optimization to improve the ROI of campaigns; develop MIS dashboards for tracking & reporting of all campaigns
  • Use Uber data warehouses and tools to mine information basis which build out relevant outreach campaigns
  • 5+ years of brand/product/marketing
  • Experience with mobile marketing, Google AdWords, Facebook Ads, all a strong plus
  • Proficiency with multiple analytics and database tools common within a marketing organization (e.g., SQL, MixPanel, Tableau, Marketo, Google Analytics, etc.)
  • Basic SQL knowledge
241

Senior Marketing Manager Resume Examples & Samples

  • 7+ years of experience in a marketing or product management role preferable with direct response experience
  • Experienced in retail or B to C marketing including use of customer segmentation and life cycle marketing practices
  • 3+ years of experience with marketing using online channels (email, in app push, re-targeting)
  • Experience with content development to engage and inform customers
  • Superior written presentation skills
  • Superior analytical skills including experience with use of complex and diverse data sources
  • Extensive experience with content providers and content management systems
  • Prior experience working with agencies or freelancers to provide content or design
  • Background in content testing and measurement; statistical background a plus
  • Experience with market leading CRM and marketing automation systems
  • Ability with Email rendering and design
242

Senior Marketing Manager Resume Examples & Samples

  • Lead cross functional efforts across multiple marketing channels (email, outbound sales, paid advertising, SMS, website experience, etc.) to ensure flawless execution of targeted customer engagement and growth programs
  • Partner with sales operations to execute sales enablement campaigns to drive customers through the sales pipeline
  • Leverage key customer segment insights to identify new customer contact opportunities
  • Design messaging strategies and partner with the creative team to build new marketing content which align with opportunities
  • Provide rapid insight and visibility into what drives business results and communicate those to cross functional and leadership teams. Manage the reporting of all up program results to drive decisions around next steps
  • Effectively partner and collaborate cross-functionally with GoDaddy’s eCommerce, database marketing, advertising, brand marketing, finance, business intelligence and customer care groups to deliver against program goals
243

CCG Senior Marketing Manager Resume Examples & Samples

  • B2C Marketing Experience, influencing new go to market strategies
  • B2B Marketing Experience, specifically working with lead generation tools i.e Eloqua, Salesforce, etc
  • Understanding of the local marketing, B2B + B2C and it´s different strategies
  • Understanding of Intel´s Product line for both Consumer and Business
  • Ability to work in a regional organization, achieving results and providing input to others
  • Stakeholder management required, Executive accumen and engagement required
244

Senior Marketing Manager Resume Examples & Samples

  • Minimum Bachelor’s degree in Science or Business Administration, or related field, or more than 5 years’ experience in field of endeavor
  • Healthcare, Medical Device or Pharma marketing experience required; Pathology Imaging experience is a plus
  • Must have been responsible for launching new products
  • Must have been active in sales rep training
  • Must have developed pricing models and implemented programs to achieve margin and revenue targets
  • Must have developed segmentation models and determined Key Purchase Drivers
  • Must be familiar in the development and use of SWOT Analysis
  • Must have lead or been part of a VOC Team
  • Managed multiple product portfolio
  • Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
  • Maintain strong internal and external client relationship skills
  • Exhibit strong problem-solving and business acumen skills
  • Demonstrate advanced proficiency in written and verbal communication skills
245

Senior Marketing Manager Resume Examples & Samples

  • Deliver and implement segmented proposition strategy for TV Retention Debt Management, including active ‘test, measure and improve’ plans across Call Centre and Digital channels
  • Work with insight and the team to spec systems and build reporting to demonstrate that propositions are delivering optimal return on investment through segmentation and successfully embed a net revenue approach
  • Define and implement segmented proposition strategies that optimize channel management. Work with Insight and Digital Teams to deliver decisioning capability and firmly embed digital adoption through early life
  • Define and implement a Q Onboarding/Welcome Journey that reduces early churn and encourages customers to pay their first bill through a ‘best in class’ customer experience, embedding behaviours, engaging, exciting and educating customers on the value of Sky
  • Support Digital First programme - collaboratively with the Digital team deliver a digital strategy to transform the Early Life customer experience and drive digital channel adoption
246

Senior Marketing Manager, Faculty Resume Examples & Samples

  • Research and provide market insights on product acceptance, faculty personas, and market surveys
  • Generate, expand, produce, and distribute communications on product messaging clusters, leveraging the timing of new releases – for general faculty usage and textbook adoption -- to grow the engagement of these influencing/ decision-making communities and increase the sales pipeline in ToFu (Top of the Funnel) and MoFu (Middle of the Funnel)
  • Manage and/ or support campaign strategies/ planning for lead generation, adoption/ cross-sell, and user engagement
  • Collaborate effectively with the sales and product organizations, implement a consistent closed-loop process between all groups and strengthen alignment
  • Communicate and collaborate cross-functionally with marketing teams which are targeting other buyers and segments
  • Establish, improve, and optimize processes with all stakeholders. Convert manual awareness, consideration, and engagement communications into automated ones
  • Bachelor’s degree preferred or equivalent work experience
  • Five plus years marketing experience required with proven web-based B2B marketing expertise
  • Experience with academic environments, professional societies/ organizations, and publishing beneficial
  • Experience with process optimization and workflow integration
  • Strong organization, analytic, verbal, and written communication skills a must
  • Good interpersonal skills, management experience, and influencing skills
247

Latam Senior Marketing Manager Resume Examples & Samples

  • Provide the adequate operational marketing support to LATAM countries to develop their business through Country execution Plans and drive the implementation of the annual Business plan in the region
  • Drive the implementation of processes to obtain/ measure competitive information and integrate competitive analysis into the portfolio business plan
  • Understand customer and market dynamics and trends in order to provide voice of customers’ unmet needs and translate into Market Analysis for the franchise team
  • Serve as Key interface with Country commercial teams and coach/train team members in the Region on Fluid Systems marketing as required
  • Ensure alignment with Clinical/medical strategy (e.g. identify need for clinical registration) as well as with Market Access/GAPP strategy (e.g. reimbursement, coverage, HEOR)
  • Collaborate closely with the LATAM Management Teams, FS Franchise members, country-level sales, marketing and distributor colleagues to implement tools and programs for use by sales representatives to accelerate profitable revenue growth of FS product portfolio
  • Assure that specialty / procedure tools and programs are based on insightful market segmentation, targeting and positioning as communicated using the business planning process
  • Represent LATAM in the FS Franchise’s Product and Therapy Teams (PTT) and assure Franchise branding efforts and tools and programs reflect LATAM VOC market needs
  • Develop and implement rigorous product launch programs (new launch process ) including appropriate pre-marketing and pre-launch activities to ensure commercial success
  • Act as a business planning expert to support key country’s development of their Business plans
  • Manage the discretionary expense budget of the area of responsibility
  • Degree level education in marketing or business related Science subject
  • Experience selling single-use or combination capital / single-use products – preferably in critical care environment
  • Experience marketing professional for at least 5 years - preference in Medical devices including demonstrated success with launching, market penetration and market growth of new products
  • Demonstrate experience in strategic planning and/or business development in the Medical device sector / Hospital environment
  • Held a multiple country Role
  • Experience of working in an international matrix environment
  • Strong business acumen and very good analytical skills are required, as well as good communication skills
  • Fluent in English and Spanish (written and spoken)
  • Ability to travel 50-60%
248

Senior Marketing Manager Resume Examples & Samples

  • 8+ years of business development experience
  • Expert at identifying and executing successful partnership deals and large scale marketing deals
  • 8+ years structuring and negotiating complex agreements
  • Expert level of comfort with business models and data analysis
  • Expertise in ecommerce with deep understanding of affiliate marketing
  • Web savvy with high degree of comfort working with diverse revenue models
  • Ability to work in fast-paced environment and resourceful in achieving success in the face of ambiguity while prioritizing and managing multiple responsibilities
  • Strong oral and written communication skills along with a proven ability to influence others internally and externally
  • Sound business judgment and strong analytical thinking
249

Senior Marketing Manager Resume Examples & Samples

  • Gain a deep understanding of our customers
  • Build and begin executing an ambitious marketing strategy for a major game release
  • Develop new marketing channels through business development deals
  • Design and build expanded marketing opportunities with Twitch and the entire Amazon ecosystem
  • Ensure clear communication and coordination across relevant teams
  • Conduct product specific business analysis, including forecasting, monitoring, and reporting
  • BA degree required
  • 5+ years of experience in digital marketing and/or consumer brand marketing with at least 2 years with a leading game publisher
  • Deep experience with console or PC games as a service marketing, digital publishing, and community management. Demonstrated ability to identify and solve ambiguous problems and, in particular, a history of identifying customer needs and inventing new ways to meet those needs
  • This manager will be a big thinker who is perpetually focused on the strategy, yet is also tactical and makes sure we have excellent execution
  • Analytical horsepower to break down complex problems, and a strong will to get stuff done and deliver results
  • Ability to thrive in a high-energy, fast-paced environment
  • Ability to communicate vision and drive execution and work across the team
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Senior Marketing Manager Resume Examples & Samples

  • Five years of experience operating, managing, and delivering results in a consumer-facing online retail/services marketing or product management role
  • Proven success in delivering online products and services in a data-driven, high growth environment
  • Demonstrated ability to manage multiple projects across many different functional teams
  • Proficiency with SQL, statistics, and website analytics tools