Search Marketing Manager Resume Samples

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KV
K Von
Kory
Von
2289 Klocko Springs
New York
NY
2289 Klocko Springs
New York
NY
Experience Experience
08/2016 – present
Dallas, TX
Digital Marketing Manager, Search
Dallas, TX
Digital Marketing Manager, Search
08/2016 – present
Dallas, TX
Digital Marketing Manager, Search
08/2016 – present
  • Manage campaign assets, landing page development and content, and tracking
  • Oversee lead management and review for PPC campaigns
  • Manage special website and digital projects as assigned
  • Utilize CMS and Marketing Automation Platforms to create landing pages, emails and related assets
  • Collaborate with marketing team partners to develop new paid search campaign content and messaging to achieve business objectives
  • Manage marketing and demand gen campaigns in salesforce.com
  • Manage global budget, bidding strategies, and optimization of PPC spend on Google, Bing, and more
02/2013 – 02/2016
Phoenix, AZ
Search Engine Marketing Manager
Phoenix, AZ
Search Engine Marketing Manager
02/2013 – 02/2016
Phoenix, AZ
Search Engine Marketing Manager
02/2013 – 02/2016
  • Develop, execute, and manage annual lead generation plans for universities within the Laureate Online Education business unit
  • Manage tracking, reporting and analysis of marketing campaigns and programs to improve overall campaign performance
  • Provide strategic insight to develop long and short term execution plans for new and expanding search campaigns
  • Partner with other key departments (e.g., Product Management, Public Relations, etc.) to help elevate search channel performance
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Provide consistent and effective support to Senior Managers on forecasting and new business opportunities
  • Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency
07/2006 – 01/2013
Boston, MA
Search Marketing Manager
Boston, MA
Search Marketing Manager
07/2006 – 01/2013
Boston, MA
Search Marketing Manager
07/2006 – 01/2013
  • Work cross-functionally with other departments (engineering, business development, product development)
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Provide recommendations and execute strategies for content (metadata) development in coordination with SEO goals – general and keyword specific
  • Communicate to management the performance of SEM initiatives
  • Manage Paid Search performance including keyword expansion, bid optimization, ad text optimization, reviewing costly keywords and evaluating negative keywords
  • Work with SEO team to develop an integrated, long-term strategy to increase traffic driven by search engines
  • Daily management of bids, spend and performance to ensure accomplishment of goals
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Southern Illinois University Carbondale
Bachelor’s Degree in Marketing
Skills Skills
  • Other key qualities: highly engaged, proactive, attention to detail, impeccable follow-through, excellent written and oral communications
  • Working knowledge of 3rd party ecommerce platforms (e.g. cleverbridge) highly desired
  • Strong knowledge of SEO & SEM and the impacts across all digital channels
  • Strong knowledge of SEM & SEO and the impacts across all digital channels
  • Excellent program and relationship management skills with ability to track multiple projects
  • 5-7 years of solid agency experience
  • Intermediate/advanced Excel knowledge
  • Excellent understanding of eCommerce KPIs and conversion and monetization levers
  • Ability to effectively operate in a fast-paced, constantly-evolving, collaborative environment
  • An opportunity to do something great for yourself and the world
Create a Resume
1

Senior Search Marketing Manager Resume Examples & Samples

  • Lead search strategy & planning for assigned brands, which will include tactics for all digital channels
  • Research innovations in emerging technologies that enhance the productivity of search marketing
  • Monitor customer engagement and identify new ways to activate participation and feedback
  • Foster vendor and partner relationships related to search marketing delivery and execution
  • Create innovative and exciting methods to raise awareness and engagement across both our online and offline marketing platforms
  • Reach out to and build relationships with key search providers such as google, yahoo & bing
  • Uncover digital insights and provide thought leadership in a collaborative-integrated environment with client (brand) and partner agencies
  • Solid Agency Experience - 5-7 years
  • Fundamental knowledge and experience with web analytics tools and interfaces including coremetrics, google analytics and ad words
  • Proven digital experience launching and growing search-marketing channels across desktops and mobile
  • Experience in digital/interactive marketing for a national global matrixed organization, or at an agency
  • Strong knowledge of SEO & SEM and the impacts across all digital channels
2

Search Engine Marketing Manager Resume Examples & Samples

  • Manage a very sizeable online advertising budget for Google, Bing & PLA’s
  • Plan, implement and optimize all campaigns. Handle day to day management
  • Work closely with other Marketing, Product and Nordstrom on co-marketing initiatives
  • Develop and maintain relationships with key vendors and partners
  • Be a thought leader and the overall champion for all paid search efforts
  • Bachelor's Degree from a top educational institution is required, MBA or MS degree a plus
  • 5+ years’ experience managing paid digital media campaigns, in particular Google
  • In-depth knowledge of online media, in particular Google AdWords
  • Very strong math and analytical skills - familiarity with all online marketing metrics
  • Strong working knowledge of Excel, PowerPoint, and ideally Marin
3

Paid Search Engine Marketing Manager Resume Examples & Samples

  • Manage our day to day paid search operations to drive towards exceeding our KPIs and customer acquisition goals
  • Responsible for top and bottom line growth of our paid search programme to achieve sales, ROI and total contribution goals
  • Work cross-functionally with merchandising, online marketing and marketing activations teams to create synergies and explore & exploit opportunities
  • Drive testing, reporting, optimisation and analysis on paid search performance to identify key levers and opportunities for improvements
  • Monitor paid search trends, best practices and techniques to ensure correct account growth
  • Understanding of attribution modelling is beneficial
  • Ideally experienced in Adobe Site Catalyst
  • Strong communication skills: written & oral and ability to quickly build strong relationships
  • High attention to detail
  • Excellent organisational and planning skills
  • Proficient in written & spoken English, another European language would be preferred
  • Bachelor or Master degree required, with 1-2 years paid search experience (agency or client side)
  • Hands-on experience managing high volume growth targets for complex paid search campaigns
  • Working knowledge of Google AdWords (Editor), Bing Ads, Marin and Dart Search is beneficial
  • Experienced in working cross functionally within international organization
4

Search Engine Marketing Manager Resume Examples & Samples

  • MANAGE A MULTIMILLION DOLLAR ADVERTISING BUDGET ACROSS GOOGLE, BING AND PRODUCT LISTING ADS
  • ENSURE REVENUE, NEW CUSTOMER ACQUISITION AND YOY GRWOTH % GOALS ARE MET OR EXCEEDED
  • CREATION AND MANAGEMENT OF GOOGLE SHOPPING CAMPAIGNS/PLA INCLUDING RESPONSIBILITY FOR SEARCH ENGINE MARKETING PRODUCT FEEDS
  • CAMPAIGN CREATION INCLUDING ALL KEYWORDS, AD COPY, BUDGET AND TARGETING SETTINGS
  • DEVELOP AN OVERALL SEM STRATEGY AS IT RELATES TO DEVICE AND LOCATION TARGETING
  • DAY TO DAY MAINTENANCE (MONITORING SEARCH QUERY REPORT, MANUAL BID ADJUSTMENTS, ETC.)
  • CREATION OF BIWEEKLY AND MONTHLY HIGH-LEVEL PACING REPORTS (SPEND, REVENUE, ROAS, YOY)
  • UTILIZE MARIN BIDDING PLATFORM TO OPTIMIZE AND GROW SEM ACCOUNTS
  • TRAFFIC, TEST AND OPTIMIZE ACCOUNT STRUCTURE, KEYWORDS AND CREATIVE ASSETS
  • PERFORM MARKET RESEARCH TO EXPAND SCOPE OF SEM PROGRAM AND CONDUCT COMPETITIVE ANALYSIS
  • Staying abreast of new features and changes in sem platforms and applying relevant ad tech
  • MARKETING VENDOR MANAGEMENT AND RELATIONS
  • BACHELOR’S DEGREE IN BUSINESS, MARKETING, MAthematics OR RELATED
  • MINIMUM 3+ YEARS OF SEARCH ENGINE MARKETING EXPERIENCE at the enterprise level
  • ADVANCED KNOWLEDGE OF MS OFFICE SUITe, especially excel
  • PRIOR EXPERIENCE WITH DIGITAL MARKETING METRICS AND REPORTING TOOLS REQUIRED INCLUDING: GOOGLE ANALYTICS/OMNITURE, MARIN/KENSHOO, AND ADWORDS/BING ADs
  • Experience with creation and management of product feeds (ideally google shopping feeds) and familiarity with google merchant center
  • MYSQL EXPERIENCE (A PLUS)
  • Candidates must be able to show a portfolio or work samples upon request
5

Search Marketing Manager Resume Examples & Samples

  • Exceed aggressive traffic and ROI goals for paid search channel across a portfolio of key markets
  • Manage, optimize, and expand paid search marketing activity for portfolio, which includes bid management, A/B testing, landing page optimization and keyword expansion
  • Perform keyword analysis to identify growth and/or efficiency opportunities. Continuously optimize accounts based on findings
  • Identify vacation rental markets where we are lagging against competition and develop a strategy to gain market share
  • Work cross-functionality across consumer marketing, supply acquisition, and product management teams to improve inventory quality and drive conversion growth across portfolio of markets
  • Work on ideation and implementation of landing page tests
  • Develop, publish and monitor KPI’s across a portfolio of key vacation rental geographic markets
6

Search Marketing Manager Resume Examples & Samples

  • Own end-to-end SEM campaign management for ShopStyle.com
  • Manage an eight figure annual marketing budget across millions of keywords
  • Work cross-functionally with other departments (engineering, business development, product development)
  • Communicate to management the performance of SEM initiatives
  • 3+ years of experience in online marketing
  • Experience in managing PPC campaigns
  • Experience with bid management platforms
  • Experience with analytics platforms
  • Experience with e-commerce and affiliate marketing a plus
  • Understand KPIs such as conversion rate, ROI, EPC, etc
  • Intermediate/advanced Excel knowledge
  • Bachelor's degree
7

Search Engine Marketing Manager Resume Examples & Samples

  • Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines
  • Experience in leveraging site analytics programs for SEM analysis / insights [Google Analytics, Omniture, CoreMetrics, Unica]
  • Prior experience building teams and managing, training and mentoring junior staff on all aspects of search marketing and managing internal and external client relationships
  • Strong command / expertise in managing bid optimization platforms [Dart Search, Kenshoo, Marin, SearchForce]
  • Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs)
  • Utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisitions volume goals and efficiency metrics [CPA, CPL]
  • Actively test and analyze key words, copy and landing pages to increase ROI and drive incremental volume
  • Manage daily relationships with key search engine representatives
  • Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency
  • Set and manage expectation of client and internal teams
  • Provide consistent and effective support to Senior Managers on forecasting and new business opportunities
8

Digital Marketing Manager, Search & E Mail Resume Examples & Samples

  • Develop, manage and optimize SEM and e-mail marketing campaigns across multiple platforms. In support of the consumer brands team
  • Act as the business manager of the search engine marketing channel
  • Bachelor's Degree required - preferably in Marketing, Statistics, or Economics
  • 3-5 years of experience in acquisition marketing with experience in search engine marketing and e-mail marketing preferably in support of subscription or e-commerce based brands
  • Proven ability to use and deploy digital resources to drive demand such as paid search, e-mail list testing, CPC media strategies, landing page optimization and others
  • Experience with CRM and marketing automation systems such as Salesforce, Eloqua or Marketo
  • Deep knowledge of multiple online acquisition channels with a demonstrated ability to learn and implement new knowledge
  • Proficiency in SiteCatalyst or other 3rd party digital marketing reporting/campaign management platforms
  • Possess a balance of creative passion, strategic thinking and a willingness to be hands on
  • Experience with managing multiple agencies, partners and vendors preferred
  • Proficiency with MS Office products
  • Results driven and highly flexible to work independently or as part of a team
  • Desire to succeed in a fast-paced, innovative, and rapidly evolving industry and business organization
  • LI-MD1
9

Senior Search Marketing Manager Resume Examples & Samples

  • Drive marketing strategy for the channels of SEM, SEO, and Comparison Shopping Engines. Partner with external agencies to execute against marketing strategies and goals
  • Manage budgets including setting monthly & quarterly acquisition goals by channel. Monitor performance by channel to ensure that campaigns are meeting revenue and spend targets and reforecast appropriately
  • Manage daily / weekly reporting and analysis. Continually test and refine Search strategy as we build our digital marketing channels
  • Lead SEO efforts across three websites. Coordinate with Internal teams for site enhancements and process improvements including Product Management, IT, and Site Merchandising
10

Search Marketing Manager Resume Examples & Samples

  • 3+ years of paid search experience
  • Experience juggling a large number of clients in a fast-paced environment
  • Experience managing client programs and communicating high quality strategy and results to clients
  • Ability to stay calm under pressure, prioritize well, excellent time management
  • Experience with Social Ad platforms is desirable
11

Search Engine Marketing Manager Resume Examples & Samples

  • Organic Search
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Prefer 2-3 years of search engine optimization or pay-per-click experience
  • Prefer experience with online display marketing
  • Experience with website analytics tools (e.g., Google Analytics, Coremetrics, Omniture, Web Trends)
  • Prefer experience with bid management tools, (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
12

Search Engine Marketing Manager Resume Examples & Samples

  • Manage SEM campaigns to drive targeted, qualified traffic to Live Nation and Ticketmaster
  • Manage dynamic search marketing campaigns hands-on using industry leading SEM and analytics platforms
  • Provide strategic insight to develop long and short term execution plans for new and expanding search campaigns
  • Oversee the execution of and measure the success of online marketing efforts, specifically in regards to search marketing campaigns
  • Manage tracking, reporting and analysis of marketing campaigns and programs to improve overall campaign performance
  • Lead regular client status calls as required
  • Continually evaluate and improve the effectiveness of online campaigns
  • Ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions
  • 3+ years paid search marketing experience preferably in a high growth B2C organization
  • Preferable experience with other paid digital media channels, specifically social media buying
  • Knowledge gained from using third-party SEM platforms such as Kenshoo, Marin, DART Search
  • Knowledge gained from experience with other digital channels, including DSPs, and Facebook/Twitter PMDs
  • Must possess excellent communication and organizational skills with the ability to work within a growing company with increasing needs
  • Ability to use measurement and analysis to make informed marketing decisions
13

Consumer Product Marketing Manager, Search Resume Examples & Samples

  • Create a consistent brand narrative for search, including creation of outbound programs that will bring that narrative to life and positively impact Consumer sentiment
  • Work with external agencies and cross-functional teams on creative development and execution of marketing campaigns
  • Proven track record of grounding all consumer marketing in data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns after the fact
  • Plan and lead cross-functional efforts with Product Management, Engineering, Partnerships, Communications and other key teams to drive successful search launches globally
  • Demonstrate a strong understanding of the broader Facebook ecosystem and competitive landscape to develop strategic product feedback and positioning
14

Search Engine Marketing Manager AKL Resume Examples & Samples

  • Proven track record driving profitability via complex SEM programmes
  • Google Double Click Search V3 (DS3) and Adobe Omniture/SiteCatalyst experience preferred
  • Experience with large complex campaign structures for brand-building and direct response initiatives
  • Understanding of online media optimization techniques including CPA and ROI
  • Demonstrates critical thinking and problem solving abilities
  • Excellent analytical, presentation, and problem-solving skills
  • Experience with at least one major bid management tool
  • Intermediate to advanced excel skills
15

Search Engine Marketing Manager Resume Examples & Samples

  • Day-to-day management of large-scale paid search campaigns in Google & Bing/Yahoo
  • Driving continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, etc
  • Implementing and growing Adwords display campaigns
  • Identifying new opportunities to drive revenue & profitability
  • Leading conversion rate optimization (CRO) projects for the lead paths that you own
  • Staying current on SEM strategies, best practices, competitive landscape and keyword ecosystem
16

Search Marketing Manager Resume Examples & Samples

  • Provide clients (brands) with ongoing strategic counsel on search best practices and tactics that align with brand objectives/goals and overall business
  • Manage the P/L of the channel by tracking, reporting, and analyzing all search initiatives and campaigns; responsible for forecasting and budgeting of channel
  • Define appropriate KPIs and measure the impact of all campaigns. Measure the impact of all plans based on various metrics
  • Ability to understand the dynamics of a client's business and the category in which it operates
  • Perform ongoing evaluation of client digital environment including web analytics, CRM data, client business objectives, and competitive landscape to identify unique market opportunities and threats
  • Collaborate closely with internal account/project management team and other practice areas with company to ensure successful project handoff and work is appropriately positioned for long-term success
  • 5-7 years of solid agency experience
  • Passion for using search marketing channels as a means to communicate with online audiences
  • Must have solid experience actually managing and executing paid search campaigns
  • Fundamental knowledge and experience with web analytics tools and interfaces including Coremetrics, google analytics and ad words
  • Creative and proactive communication skills to move new ideas and enhance company strategic goals
  • Ability to communicate clearly and present conceptual recommendations to tough audiences and win their buy in
  • Strong knowledge of SEM & SEO and the impacts across all digital channels
  • Bachelor's Degree in Marketing (or equivalent work experience)
17

Digital Marketing Manager, Search Resume Examples & Samples

  • Optimize and expand paid search strategy across product lines
  • Manage global budget, bidding strategies, and optimization of PPC spend on Google, Bing, and more
  • Manage campaign assets, landing page development and content, and tracking
  • Repurpose and distribute marketing content through paid search channels
  • Research and identify keyword and targeting opportunities in the paid search channel
  • Continuous A/B and multivariate testing of campaign messaging and landing pages
  • Collaborate with marketing team partners to develop new paid search campaign content and messaging to achieve business objectives
  • Collaborate with regional partners to expand PPC capabilities and optimize campaigns internationally and across languages
  • Leverage buying segments and customer personas in campaign strategy
  • Manage the localization of PPC campaign components for use in international markets
  • Evaluate and drive qualitative KPIs through continuous improvement and optimization
  • Create and maintain product listing ad (PLA) strategy
  • Champion PPC management best practices and KPIs across regions
  • Build, document and create templates for global governance
  • Utilize CMS and Marketing Automation Platforms to create landing pages, emails and related assets
  • Manage application of localization and translations
  • Develop ad copy, landing pages, value propositions, and subject lines
  • Repurpose and develop content when needed to fill campaign gaps and testing objectives
  • Manage marketing and demand gen campaigns in salesforce.com
  • Oversee lead management and review for PPC campaigns
  • Manage special website and digital projects as assigned
  • 3+ years of recent pay per click management and optimization experience
  • Deep understanding of digital marketing strategy for B2B lead generation
  • Experience driving PPC campaign performance in a B2B environment
  • ROI-driven and dissatisfied with maintaining the status quo
  • Strong desire to innovate and test new PPC opportunities and strategies
  • Working Knowledge and proficiency in Microsoft Office, Google Docs, Google Analytics, and HTML
  • Experience with WordPress or similar CMS with WYSIWYG functionality
  • Google Adwords and Bing Ads professional certifications strongly preferred
  • Strong business acumen and writing/verbal communication skills
  • Highly motivated with the ability to work under ambiguity and operate with minimal oversight
  • Comfort with managing large-scale PPC campaigns with aggressive performance targets
  • Demonstrated knowledge and experience with personas and buyers journeys
  • Preferred working knowledge of Salesforce.com, Pardot, Conductor Searchlight, DOMO, Sitecore
18

Search Marketing Manager Resume Examples & Samples

  • Drive APA Paid Search Strategy by balancing awareness with engagement and conversion goals
  • Create, implement, and optimize keyword targeting strategies for to map to the strategy
  • Manage the set-up, analysis, and optimization of paid search campaigns
  • Daily management of bids, spend and performance to ensure accomplishment of goals
  • Ongoing account optimization: structure improvements, targeting improvements (geo, demographic, day-parting, keyword and URL), frequency caps, search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms
  • Maintain a dashboard for reporting and ongoing analysis and meet ongoing reporting requirements to keep the team informed on performance, optimization, and overall results
  • Support global brand awareness campaign through developing ads that drive to campaign landing pages
  • Optimize ad copy to drive qualified traffic to the Concur websites
  • Manage the APA Search budget
  • Develop and manage targeted keyword lists internationally across multiple search platforms including Google Adwords and Bing. Create, implement, and optimize keyword targeting strategies
  • Audit and expand keyword campaigns, including ad copy for multiple languages. Work with internal linguistic resources, if necessary; to ensure campaigns are regionally relevant and transliterated
  • Ensure campaigns are optimized and delivering against conversion and ROI targets
  • Plan, traffic, and test pay-per-click campaigns, with solid analysis of campaign success
  • Work with SEO team to develop an integrated, long-term strategy to increase traffic driven by search engines
  • Drive alignment between field marketers and digital marketers
  • Partner with Google and Bing to deploy best practices and participate in new products offerings and betas -- effectively develop and foster strong relationships and utilize their resources
  • Be the subject matter expert for best practices in Paid Search in an effort to drive best-in-class search marketing for Concur
  • Research other companies’ competitive search marketing efforts
  • Stay current with all SEM industry trends
  • Regularly inform the Search Team on emerging SEM technologies, opportunities and best practices
19

Search Engine Optimisation Marketing Manager Resume Examples & Samples

  • Devise and implement the natural search strategy for Fidelity’s Personal Investing business channel
  • Own the day-to-day relationship with the SEO agency
  • Project manage the successful delivery of the SEO strategy against agreed deadlines and aggressive growth targets
  • Monitor key metrics, review and evolve keywords and keep optimising campaigns
  • Constantly develop, test and roll out new best practice strategies for ranking
  • Audit and optimise the site to ensure best practice is carried out including competitor analysis and keyword
  • Strong technical SEO skills, Link building, On-page optimisation, Content marketing, UX, Link bait ideas, Outreach, CRO and Mobile best practice. Understanding of Paid search and using it to help organic
  • Hitwise, Xenu, Screaming Frog, JQuery, JS, CSS, Advanced html and xml, Advanced MS Excel
20

Paid Search Marketing Manager Resume Examples & Samples

  • 2+ years of experience in consumer digital marketing, data analysis or consulting
  • 2+ years of experience in Paid Search Marketing
  • Ability to operate both strategically and tactically in a fast-paced and sometimes ambiguous environment
  • Excellent communication skills – written and verbal
  • Analytical experience including converting raw data into actionable insights and recommendations
  • Demonstrated ability to work effectively across business and technical teams to deliver results
  • Master’s degree Business, Marketing, Math/Statistics, Economics, Computer Science or a similar field
  • SQL knowledge
21

Search Marketing Manager Resume Examples & Samples

  • Drive success for digital marketing efforts through SEO, SEM, web analytics, social media monitoring and demand generation programs
  • Lead, plan and execute a full spectrum of search (SEO, SEM, etc) activities, including but not limited to keyword research, site audits, page- and site-level optimization, content strategy, link building strategy, competitive assessment and technical troubleshooting
  • Create, maintain and present traffic and ranking reports; perform bi-weekly/monthly on-site SEO audits
  • Provide recommendations and execute strategies for content (metadata) development in coordination with SEO goals – general and keyword specific
  • Keep pace with SEO, search engine and internet marketing industry trends and developments
  • Lead a team to administer search engine programs (XML sitemaps, entertainment feeds, webmaster tools), to create meta tags/canonicals; drafting meta tags rules; quality check of uploaded content; off-site SEO audits; discover & evaluate organic competitors
  • Communication to team and leadership on project development, timelines, and results; work closely with the other team members to meet customer acquisition goals
  • Lead and drive the implementation of new scalable, cost-efficient campaigns and maximize ROI
  • Coordinate with other cross-Amazon search marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision
  • Proactively share and learn best practices from other Amazon display and search teams in India and across the world
  • Stay abreast of new tools, trends, and best practices in search advertising; evangelize them throughout Amazon IN
  • Communicate regularly with senior leadership, internal stakeholders and traffic team colleagues to understand objectives and opportunities
  • Proven track record of building large lead/traffic generation programmes in search and execution in a high-volume B2C setting particularly with a lead generation focus; 8+ years of direct work experience
  • Familiar with Image and Video Optimization
  • Deep knowledge of Indian Internet industry and search eco-system including hands-on experience with SEO campaign management software and HTML, JavaScript, FLASH, AJAX, and CSS as they relate to SEO. Strong understanding of server response codes and redirects
  • Sound technical understanding of how search engines, web servers and user agents work; comfort working with content management systems
  • Ability to work well with cross-functional teams and prioritize tasks and effectively multi-task in a deadline driven atmosphere
  • Must be highly analytical, with a sound grasp of performance optimization strategies. Must be very commercially aware, having owned marketing budgets and revenue goals of significant scale
  • Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs. Be able to bridge data analysis, research, competitive intelligence and marketing savvy to build efficient and scalable customer acquisition programs
  • Must be highly analytical, with a sound grasp of performance optimization strategies
  • Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs. Be able to bridge data analysis, research, competitive intelligence and marketing savvy to build efficient and scalable search programs
  • Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment is crucial
  • Relentless customer focus and obsession
  • Detail oriented (e.g. able to review large volumes of content & catch even minor errors)
  • Experience in the digital media (music, video) Industry preferred
  • Experience in leading traffic/acquisitions for a subscription/opt-in service is preferred
  • Knowledge of digital video landscape, including solid understanding of digital video
22

VP-paid Search Marketing Manager Resume Examples & Samples

  • Deeply understand, appreciate & influence client business drivers, customer segmentation, and target needs and develop thoughtful and strategic marketing plans and executions
  • Collaborates with Senior Management and direct reports to create and drive against client digital and search strategy
  • Lead search programs by spearheading client initiatives and helping to frame the business to internal team members
  • Inspires and motivates a search team to deliver top-notch work and thought leadership
  • Collaborates with agency partners to drive integrated creative strategies
  • Fosters a successful client relationship resulting in long-term organic growth. Professionally manages client relationship, feedback, direction and expectations
  • Leads the development of SEM strategies with a view on integrating with SEO efforts
  • Oversees all aspects of client search business from concept through execution with attention to quality and detail
  • Accurate financial management of client business from scoping to forecasting and budget reconciliation
  • Delivers effective oral presentations (over the phone and in person) with poise and confidence
  • Is a PowerPoint black belt and creates dependable, organized, and clear communications at all levels and across all departments
  • Demonstrates agility in constructing insightful, meaningful real-time dialogue with clients – about the work as well as their business
  • Frames key issues facing the clients and develops recommended approaches
  • Orchestrates partnerships with internal teams to manage priorities, schedules, and deliverables
  • Develop team members by coaching, training and identifying areas for growth
  • Bachelors Degree or equivalent work experience required, MBA preferred
  • 5-8 years search organic search engine marketing experience (agency experience preferred) managing large-scale, CPA driven accounts
  • 3+ years Fortune 500 client experience in search engine optimization
  • 1-2 years of experience managing and leading teams required
  • Proven track record of developing strategy and executing top-notch search campaigns (SEM ) preferable with recognized and respected brands (financial experience a plus)
  • Ability to consistently produce results under pressure in a fast-paced environment both as an individual contributor, and in a team environment
  • Capability with third party tools and technologies – Adobe Adlens, DS3, BrightEdge
  • Certified by Google AdWords
  • Experience with Google Adwords API and various data management platforms
  • Process and numbers driven with the ability to analyze raw data, draw conclusions and develop actionable recommendations
  • Proficiency in PowerPoint, Word, Excel, and MS Office
  • Brilliant verbal and written communication skills
  • Demonstrated ability to coach, innovate, and collaborate across groups
  • Committed to quality, service, and efficiency
  • A self-starter and a fast learner
  • Show diplomacy, flexibility, and grace under pressure
  • Excellent interpersonal skills with people at all levels of a business
  • Understanding of HTML
  • Practical hands on experience in social media including blogging and twitter
  • Exceptional oral, written and presentation/communication skills
  • Excellent interpersonal skills, and eagerness to work as member of a team
  • McKinsey presentation skills a plus
23

Search Marketing Manager Resume Examples & Samples

  • Managing a keyword portfolio on multiple search engine platforms
  • Driving new customer acquisitions via paid search engine keyword placements
  • Planning and developing search marketing recommendations and media plans
  • Implementing and reviewing creative
  • Testing multiple creative ads and landing pages in order to identify the most effective ad placements and message
  • Testing, tracking, monitoring, analyzing and reporting of results
  • Recommending new test plans, strategies and offers based on the current market status and competition
24

Search Engine Marketing Manager Resume Examples & Samples

  • Develop, execute, and manage annual lead generation plans for universities within the Laureate Online Education business unit
  • Lead the development, negotiation, and implementation of online marketing media strategy for securing high quality prospective students
  • Manage and maintain relationships with external agencies including, but not limited to search companies and other sources of leads
  • Ensure proper delivery of campaigns from inception, creative development, rate negotiation, through reporting and results measurement
  • Partner with other key departments (e.g., Product Management, Public Relations, etc.) to help elevate search channel performance
  • Review daily lead reports to confirm alignment with strategic objectives and goals
  • Stay well-informed of industry and channel trends, partnering with colleagues to leverage across channels
  • Bachelor’s degree in Marketing or other relevant experience
  • Experience in Google AdWords and Bing Ads. Certification a strong plus
  • Prior experience with global products and knowledge of international search practices
  • At least 7 years of experience in Digital Marketing space including; SEO, SEM, Affiliate Marketing and account management
  • Ability to develop strategy, oversee vendors, coordinate with internal stakeholders across the business, and present on progress to senior management
  • Strong budgeting and forecasting skills
  • Data driven with strong skills in data analysis, interpretation and reporting
  • Ability to operate in fast-paced environment, managing multiple tasks and prioritizing appropriately
25

Marketing Manager, Search & Display Channels Resume Examples & Samples

  • Support the delivery of Cards and Loans (FPO & BT) product revenue and growth targets through digital media performance optimization
  • Develop and drive the overall performance media strategy and monthly forecasting
  • Ideate and deliver innovative paid search strategies and tactics against measurable ROI and aggressive Cost Per Account targets e.g., non-brand efficiencies, day-parting, week-parting, media mix, revenue by product, etc. to achieve monthly forecast
  • Define and execute the optimum remarketing strategy for Cards and Loans products; monitoring the customer path to application lifecycle to enable ongoing optimisation and improvement
  • Define and execute the mobile marketing plan to ensure optimum reach/ad exposure and cross-device path-to-purchase
  • Manage existing and build new Search and Display campaigns including briefing, creative development, copywriting, ad tracking, reporting and analysis
  • Work with the Digital Sales and Conversion Marketing Manager to determine optimum mix of Paid and Organic Search traffic and to optimise media mix
  • Identify and execute DMP segments to enhance display and search targeting and to increase media effectiveness and ROI
  • Monitor competitor and market trends ongoing to drive in-house and agency innovation
  • Analyze performance of conversion landing pages and make adjustments as necessary to continually improve conversion rates using creative and leveraging such web analytics tools as Omniture and Adobe Test & Target
  • Collect and share best practices and learnings with the wider business
  • Monitor results and performance metrics such as web analytics and DFA reports, to ensure performance is in line with forecast
  • Partner with the Digital Sales Campaigns marketing managers to maximise marketing spend efficiency by ensuring integration of campaign messaging and creative, as well as enabling channel attribution through effective tracking and reporting
  • Work closely with our Digital Banking colleagues to leverage all available tools and resources
  • Coordinate all execution requirements, such as ABs, CAs, data briefs, agency briefs, creative development, content development, tool development, tracking, reporting, etc. with engagement of key stakeholders as required
  • Manage and develop relationships with creative and media agencies to foster innovation
  • Understand and socialise successes and learnings to inform future tests and to deliver best practice examples to colleagues in other teams/countries
  • Seek continual improvement in the way we do business – processes, engagement, etc
  • Manage and Ensure consistent, accurate & timely delivery of monthly budget management for overall Online channels being managed (OL, Flash, Accruals), providing necessary detail to Senior Manager, Digital Performance Channels
  • Develop creative and content that supports Citi brand awareness and key brand pillars
  • Adhere to all Citi control requirements including monthly audits of Search Ad Copy and URL’s
  • LI-W*LI-W
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Search Engine Marketing Manager Resume Examples & Samples

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Research and implement search engine optimization recommendations
  • Work with editorial and marketing teams to drive SEO in content creation and content programming and to ensure SEO best practices are properly implemented
  • Setup and manage Google Adwords Search, Display, Remarketing campaigns, along with other paid Search and Remarketing platforms including Bing to generate conversions and improved ROI
  • Experience with Google Adwords and Remarketing is required. Experience working with Wordpress, and other CMS systems, such as Kentico, is required
  • Performing SEO updates include optimizing title tags, meta-tags, creating uploading and submitting sitemaps, adding or editing alt tags, editing file names and editing URLs, etc
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Paid Search Marketing Manager Resume Examples & Samples

  • 5+ years experience in Paid Search marketing
  • 1+ years experience using scripting languages, e.g., python, perl, etc
  • 1+ years experience using SQL
  • Outstanding analytic and quantitative skills
  • Experience using the Adwords / Bing APIs
  • Experience managing international Paid Search accounts
  • Experience using programming languages to streamline Paid Search marketing
  • Bachelor’s degree in Math/Statistics, Computer Science, or related fields
  • Statistics knowledge, e.g. time series analysis, linear regression, controlled experiment analysis, etc
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Search Engine Marketing Manager Resume Examples & Samples

  • Lead online marketing campaign execution by planning/managing Paid Search projects, developing strong internal and external relationships and delivering results
  • Work closely with business leaders to directly support and translate marketing ideas into successful online marketing campaigns that are on time, on budget and results in desired outcomes
  • Responsible for executing core Paid Search marketing programs, RLSA and general remarketing, PLA, YouTube, GDN, and overall generating revenue while delivery on time and within budget
  • Manage SEM (Agency) relationship to execute the day-to-day tactics to increase revenue, site traffic, conversions, margins, develop PPC strategies, campaign planning, implementation, budget management, performance review, campaign optimization and roadmaps
  • Manage the P/L of the Paid Search channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel
  • Manage Search Engine Relationships – work with Google & Bing (and other top search engines) to ensure appropriate monthly budget targets objectives and keeping abreast of any new beta tests
  • Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, search query reports
  • Oversee marketing invoicing and maintaining online marketing budget spend
  • Prepare and provide Search Marketing reporting, performance reports, analytic reporting, data analysis to internal and external teams and provide action items based on findings
  • Act as a strong business partner and subject matter expert (SME) of the search engine marketing channel by driving continued innovation, hot issues, new developments and industry best practices by regularly sharing knowledge with extended teams
  • Work with Product Managers and other internal business partners to provide online product merchandising support and proactively recommend additional budget spends
  • Work with internal business partners and vendors to coordinate and communicate project initiatives, define strategy and execute ROI deliverables and recommend additional budget spend
  • Stay current on evolving SEM tools, trends, tactics, and strategies, and educate broader organization & key stakeholders on new opportunities
  • Bachelor’s degree in Marketing, Business, Analytics or equivalent experience
  • 5+ years experience managing large paid search programs for well-established online retailer
  • Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights
  • Ability to navigate and generate reports from Google Analytics
  • Proven detail-oriented skills with excellent analytical skills, including experience reviewing campaign performance results and making recommendations for future action
  • Excellent verbal and written communication skills to work with cross functional teams to ensure implementation of interactive marketing projects
  • Familiarity of SEM Best Practices to include keyword research with landing page development, meta, title tags, link building, canonical tag usage & site navigation
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Search Marketing Manager Resume Examples & Samples

  • Manage Paid Search performance including keyword expansion, bid optimization, ad text optimization, reviewing costly keywords and evaluating negative keywords
  • Optimize extensions of Sponsored Links such as Yahoo High Site, Quick links and Google Sitelinks
  • Understand Amazon’s Paid Search platform and respond related questions and requests raised from Amazon’s internal category teams
  • Monitor day to day performance and do dive deep analysis if the data shows something happens
  • Work with search vendors and figure out opportunity to grow Paid Search performance
  • Produce and distribute weekly, monthly, and quarterly key metrics reports
  • Manage Paid Search related budget contracts with multiple search vendors
  • 3+ years experience managing Paid Search campaigns, preferably in the field of eCommerce
  • Advanced proficiency with Microsoft Excel
  • Experience in operating Google AdWords
  • Superior verbal and written communication skills in Japanese
  • Capable of business level English in speaking and writing
  • Capable of working independently while also coordinating within a team environment
  • Writing SQL and experience in managing big data
  • An MBA or equivalent master degree is a plus
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Paid Search Marketing Manager Resume Examples & Samples

  • 5+ years’ of direct experience creating and managing direct response paid search programs at an agency (or client side for a large organisation)
  • 2+ years’ client management experience
  • Knowledge of advanced bid optimization tools (AMO, Kenshoo, Marin, IgnitionOne)
  • Strong analytical and quantitative skills; able to make data-based decisions
  • Experience analysing large datasets to gain insights and drive business decisions
  • Proven ability to structure reports for external and internal clients
  • Excellent written/oral communication and presentation skills to communicate effectively both internally and externally
  • Detailed organisational, time management, and reporting skills
  • Strong ability to identify and effectively resolve problems
  • Enthusiasm and energy to stay current on the latest search marketing trends
  • High competency level in MS office products, including Excel, Outlook, and PowerPoint. Knowledge of database tools a plus
  • BS/BA in Marketing or a related business field such as Economics, Finance or General Management
  • Action orientated; ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment
  • Additional languages beneficial but not a must
  • Office golf tournaments are held inside the office
  • On-site parking, and easy commute to London or Reading
  • Weekly Beer Friday
  • Welcome happy hour drinks to get to know your new colleagues
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Search Engine Marketing Manager Resume Examples & Samples

  • Grow the profit associated with the SEM program through superior campaign management and project management
  • Support Search Engine Marketing through analysis, optimization, creative development, competitive research and new keyword acquisition
  • Manage PPC budget and maximize ROAS across all available channels
  • Build annual business plans for the SEM program
  • Manage SEM analysts as needed
  • Manage relationships with search engines and search marketing partners
  • Manage relationships with internal teams to align advertising to promotional calendar
  • Build out local search campaigns that drive traffic to retail locations
  • Stay current with industry trends and best practices
  • Conceptualize and initiate tests (keyword bids, ad copy, and landing pages) in order to continually improve key metrics (click-through, call to action, convert) across campaigns
  • Make recommendations on keyword selection and prioritize expansion efforts
  • Investigate and implement new technologies, services, automation capabilities, and/or vendor solutions that enhance SEM
  • Act as the Search Engine Marketing point of contact on technical development
  • Protect the brand through trademark monitoring and policing
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Associate Search Marketing Manager Resume Examples & Samples

  • Overall management of paid and natural search initiatives
  • Communication of key business goals with external agency
  • Contribute to overall digital marketing growth in sales and customer acquisition
  • Sharing performance reports with upper management and cross functional partners
  • Provide monthly forecast of performance
  • Discover new and innovative search marketing techniques
  • Keep up with latest trends and news in search marketing industry
  • Execute search engine optimization strategies
  • Offer SEO guidance when site content needs updating/changing
  • Help resolve technical issues with site content
  • Utilization of tools to measure search success and identify opportunities for growth
  • Conduct thorough analysis of search marketing and its impact on overall marketing objectives
  • Align on-page content with seasonal search behavior
  • Managing and processing invoices monthly
  • Provide accounts payable with update-to-date reconciliation files
  • Analyze overall web activity using Adobe Omniture
  • Bachelors degree in marketing or related fields
  • 1-2 years experience in professional marketing environment; past exposure to search marketing a plus
  • Knowledge of marketing and business processes
  • Proactive, creative thinker and problem-solver
  • Possess strong leadership qualities and the ability to think quickly and thoroughly
  • Effective time management and organizational skills. Detail-oriented
  • Ability to ‘Project Manage’, prioritize tasks, and multi-task
  • Ability to develop effective relationships and work with cross functional teams up to an executive level
  • Microsoft Excel, Word, and PowerPoint proficiency
  • Proven track record of meeting deadlines and deliverables
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Search Marketing Manager Resume Examples & Samples

  • Bachelors in Marketing, Business or equivalent
  • 5+ years of experience managing SEM and SEO with a proven track record that includes hands-on experience with multiple digital advertising platforms (e.g. Google AdWords, Bing AdCenter, Facebook Ads, LinkedIn)
  • Experience using web analytics tools (e.g.Google Analytics, Omniture)
  • Working knowledge of 3rd party ecommerce platforms (e.g. cleverbridge) highly desired
  • Excellent understanding of eCommerce KPIs and conversion and monetization levers
  • Ability to effectively communicate with web developers and working knowledge of basic web technologies (JavaScript, Flash, HTML, web platforms and browsers, APIs, CRM systems). SQL and advanced excel highly preferred
  • Demonstrated analytical and problem-solving skills (e.g. CLV-driven models)
  • Ability to effectively operate in a fast-paced, constantly-evolving, collaborative environment
  • Excellent program and relationship management skills with ability to track multiple projects
  • Self-directed and ability to prioritize and operate independently as required
  • Other key qualities: highly engaged, proactive, attention to detail, impeccable follow-through, excellent written and oral communications
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Paid Search Marketing Manager Resume Examples & Samples

  • Campaign setup, launches and day-to-day maintenance
  • Campaign tracking and reporting
  • Ad copy development, testing, optimization and management
  • Keyword research and competitive intelligence
  • Over 3yrs in performance-driven Paid Search marketing including hands-on management of Shopping Ads required
  • One year experience developing business segment and retail channel strategies
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Search Marketing Manager Resume Examples & Samples

  • Strategize, launch, manage and optimize PPC campaigns
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations; research and analyze competitor advertising
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • 3 to 5 years SEO and SEM experience managing PPC campaigns across Google
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • BS/MS degree in a quantitative, test-driven field
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Consumer Product Marketing Manager, Search Resume Examples & Samples

  • Create and own outbound marketing programs that aim to drive product adoption in key target markets
  • Work with external agencies and cross-functional teams on creative development and execution of outbound campaigns
  • Proactively identify and help consumers overcome adoption barriers
  • Plan and lead cross-functional efforts with Product Management, Engineering, UXR, Marketing Research, Communications and other key teams to drive successful search launches globally
  • Demonstrate an understanding of the broader Facebook ecosystem and competitive landscape to develop strategic product feedback and positioning
  • 6+ years professional experience in a corporate or start-up environment
  • 3+ years working in a product marketing capacity (partnered closely and comfortably with product management and engineering to represent market requirements and with relevant cross-functional partners to support product launches)
  • Experience with digital media, marketing, and advertising
  • Ability to thrive in a fast-paced, entrepreneurial, start-up environment with little supervision