Category Marketing Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the category marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired. Read the complete guides below for more details.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

Noavatar-profile
BK
B Kilback
Bret
Kilback
2886 Clovis Route
Boston
MA
2886 Clovis Route
Boston
MA
Experience Experience
01/2015 – present
Boston, MA
Marketing Manager Adult Category Ireland
Marketing Manager Adult Category Ireland
01/2015 – present
Boston, MA
Marketing Manager Adult Category Ireland
01/2015 – present
  • To work closely with Group Marketing Manager to ensure close links cross cluster for the adult category and to work to share Best Practices and efficiencies
  • As a manager attend all Category Team Meetings in Ireland and contribute and report on all relevant aspects of the category performance
  • Manage, coach and develop a team of professional marketeers towards achieving agreed objectives and KPIs specific to the category responsibilities
  • To work closely with Group Marketing Manager to ensure effective communication across the cluster
  • Have an overview of the A&P budget in Ireland while continuing communication on same to Group Marketing Manager
  • Development of Ireland specific channel tactics that reflect the opportunities and address the competitive threats within each channel in Ireland
  • Develop marketing business objectives which are fully aligned to the category strategy for the range of products in their portfolio
10/2008 – 11/2014
Phoenix, AZ
Associate Category & Marketing Manager
Associate Category & Marketing Manager
10/2008 – 11/2014
Phoenix, AZ
Associate Category & Marketing Manager
10/2008 – 11/2014
  • Develop and manage all marketing activities launched via trade partners (print ads, coupons & POS, sampling)
  • Manage social media activities on all brands (content planning and execution) and become local expert/coordinator on digital marketing
  • Integrate & coordinate for CPW Switzerland – in close cooperation with Key Account Management - the tasks of planning, monitoring and management of Revenues and Spend per customer in order to achieve total category targets. Lead both the Commercial Planning as well as the Sales Review
  • Act as the Breakfast Cereals category expert & champion, Design of POS composition, promotional strategy & evaluation and compose trade selling stories (for e.g. annual business plan and New Product launches)
  • Serve as 1st point of contact to the CBM on all CH Business planning & performance matters as well as category, competition and Market-share performance updates and insights
  • Local business coordination as well as category & channel sales development
  • Manage packaging changes (including on-pack promotions) as well as NPD' launches
02/2006 – 06/2008
Boston, MA
Category Marketing Manager
Category Marketing Manager
02/2006 – 06/2008
Boston, MA
Category Marketing Manager
02/2006 – 06/2008
  • New Product Development: Collaborate with a dedicated cross-functional product development team to develop and launch new products to market
  • Proactively partner with product management on long range strategy development to create and implement the category’s marketing calendar
  • Software proficiencies: Microsoft Office. Working knowledge of web content management systems, graphic design and/or social media admin tools a plus
  • Manage commercial roll-outs with associated G2M material development and sales training
  • Manage brand management and marketing budget
  • Execute Business Development initiatives from definition, design and planning, to commercialization
  • Provide leadership throughout the category marketing process and develop and maintain relationships that inspire trust and respect
Education Education
Bachelor’s Degree in Marketing
University of Washington
Bachelor’s Degree in Marketing
Skills Skills
  • Strong negotiation skills with capability to build good relationship
  • Strong and versatile communication and interpersonal skills, adaptable to multiple audiences
  • Software proficiencies: Microsoft Office. Working knowledge of web content management systems, graphic design and/or social media admin tools
  • Highly proficient in PowerPoint, Excel, Photoshop
  • Excellent time management and capability to handle set of complex projects at the same time
  • Strong Leadership skills and ability to influence
  • Knowledgeable & Inquisitive about food
  • Highly organised and results oriented with the ability to cope with tight deadlines
  • Basic understanding of a P&L statement
  • B2B Marketing experience, ideally with a strong know how of B2C marketing experience in the Food and Beverage industry
Create a Resume
1

Category Marketing Manager Resume Examples & Samples

  • Provide leadership throughout the category marketing process and develop and maintain relationships that inspire trust and respect
  • Design overall category strategy
  • Create integrated marketing plans to help ensure merchandising and promotional efforts achieve sales objectives and align with brand strategies
  • Provide quarterly updates to key stakeholders
  • Maintain resources to aid decision making including work back calendars
  • Assess and measure marketing effectiveness
  • Coordinate development and delivery of creative assets through collaboration with other functions (brand, MCM, vendor management, purchasing, creative)
  • Execute all activities in a timely and accurate manner including status reports informing groups and stakeholders or marketing activities
  • Generate and implement Internet marketing ideas for special promotions associated with sporting events, new product launches, new technology, etc
  • Lead or participate in key merchandising initiatives or programs with moderate to wide visibility
  • Ensure merchandised assortments deliver differentiation in the market place and drive incremental growth
  • Communicate collections and assortment strategies and tactics to category teams
  • Provide direction to marketing specialists, copywriters, and designers on Eastbay catalog layouts and production schedule
  • Craft thorough creative briefs and guides concept development
  • Champion creative concepts throughout the organization to ultimately deliver relevant messages to consumers
  • Serve as a resource for account managers to make certain category assortment is appropriate for specific Foot Locker web sites
  • Participate in vendor pre-line and final line meetings. Works closely with buyers to become familiar with products and consumers to develop appropriate marketing strategies and designs for communicating to the target
  • Collaborate with Vendor Account Managers to coordinate and implement vendor proposals to meet brand strategy and align with category marketing plans
  • Review market research and internal reports to keep up to date on category sales and goals
  • Understand category demographics and stays current with marketing/merchandising trends
  • Provide direction to marketing specialists to merchandise catalog layouts per brand standards and category marketing plans
  • Direct photo and video shoots to align with brand strategies and capture assets to use across categories
  • Participates in the creation of the story board and shot list
  • Serve as the category / product expert on all shoots
  • Represent the company and assigned category at athlete photo / video shoots, vendor meetings, grass root events. etc
  • Communicate to the customer service teams (call center, internet, etc.) as needed regarding upcoming promotional details, contests, product initiatives, etc., as related to their category
  • Demonstrated leadership capability, including the ability to inspire, mentor and influence others within a work group
  • Strong written and verbal communication skills, including meeting facilitation and presentations
  • Experience in a cross functional work environment, project management or matrix organization
  • Ability to travel up to 15%
2

Category / Product Marketing Manager Xbox Resume Examples & Samples

  • Experience world class training
  • Experience Real Leadership through face to face meetings with Microsoft Senior Leaders
  • Build an unrivalled network with the brightest graduate talent from all over the world
  • Gain support needed to fast track their career
3

Category Marketing Manager Resume Examples & Samples

  • Develop an intimate understanding of India customer needs
  • Drive Consumer Insights in line with business needs by executing Market Research, Agency Briefing, CI techniques and protocols
  • Execute Business Development initiatives from definition, design and planning, to commercialization
  • Leverage trends, insights together with IFF technologies to develop relevant value proposition for the market
  • Plan and execute essential category initiatives in India, to support project acquisition and IFF growth
  • Support regional category initiatives on a need base and through gathering markets data, trends, insights, potentials, and eventually executing regional projects
  • Manage commercial roll-outs with associated G2M material development and sales training
  • Support customer related pro-active and reactive projects with an aim to generate project acquisition/ win new business opportunities
  • Market IFF and its capabilities both internally and externally
  • Create marketing material (presentations / brochures / sell-sheets etc.) for commercial and customer promotions
  • Maintain business intelligence on market share across categories / companies / brands
  • A passion for developing brands
  • Creative flair for design
  • Highly proficient in PowerPoint, Excel, Photoshop
  • Ability to influence cross functional stakeholders
  • Knowledgeable & Inquisitive about food
  • Highly organised and results oriented with the ability to cope with tight deadlines
  • Minimum 7 years Marketing / Consumer Insight experience with a solid understanding of marketing strategy and consumer research techniques and a strong emphasis on general insight application
  • Advanced University Degree in Marketing, Food Science, Consumer Sciences, Market Research or equivalent
  • B2B Marketing experience, ideally with a strong know how of B2C marketing experience in the Food and Beverage industry
4

Category Marketing Manager Resume Examples & Samples

  • Develop and manage the implementation and communication of category and brand objectives, strategies and an annual Brand Plan in line with long term plans and annual targets
  • Develop and guide the execution of an operational plan in the areas of communication, innovation, promotions, pricing policy and distribution for individual brands within the category
  • Recommend, implement and evaluate the effectiveness of communication strategies on time and within budget
  • Identify and exploit brand opportunities not covered by communication such as innovation/renovation projects
  • Manage Product Portfolio Optimization at category level and ensure implementation at brand level
  • Evaluate nutritional communication activities of main competitors
  • Identify consumer promotional objectives and approve new POP communication and consumer promotions
  • Ensure all marketing activities are in strict compliance with the WHO International Code of Marketing of Breast-Milk substitutes and MAIF Agreement, Nestle Instructions and local country code
  • Monitor and manage brand allocated Product Fixed Marketing Expenses, (PFME) within agreed guidelines and budgetary control procedures
  • Develop a deeper understanding of consumers by leading research projects
  • Honors degree from a recognized university, preferably in the areas of Marketing/ Business Administration/ Communication
  • Minimum 7 years’ experience in Marketing in overseeing the implementation of category and brand strategies for healthcare/pharmaceutical products
  • Experience in market research and innovation projects, communication and promotional activities
  • Very Strong Communication and presentation skills and experience including fluency in Power point
  • Strong Leadership skills and ability to influence
  • Basic understanding of a P&L statement
  • Ability to thrive in a network organization
5

Category Marketing Manager Resume Examples & Samples

  • Bachelor's degree or equivalent with 4-6 years relevant experience required
  • Microsoft Word, Excel, PowerPoint
  • Excellent interpersonal skills, with the ability to confidently interface with people; developing and maintaining positive working relationships with all levels of the organization
  • Ability to communicate with others in a manner that ensures clear and mutual understanding of information
  • Sound judgment and problem solving skills
  • Knowledge of budget management
  • Must have excellent presentation skills and be dynamic in presenting to small groups
6

Associate Category & Marketing Manager Resume Examples & Samples

  • Local business coordination as well as category & channel sales development
  • Manage social media activities on all brands (content planning and execution) and become local expert/coordinator on digital marketing
  • Manage packaging changes (including on-pack promotions) as well as NPD' launches
  • Develop and manage all marketing activities launched via trade partners (print ads, coupons & POS, sampling)
  • 3 to 5 years’ experience in marketing, sales or CCSD
  • Experience working in cross functional teams
  • Previous cross functional team experience
  • Mother tongue German and fluent in French, excellent level of writing in English
7

Category Marketing Manager Resume Examples & Samples

  • Drive profitable growth for the category through creating strategic category plans, implementing annual category business plans and integrating these plans into channel plans
  • Set direction, provide categories innovation and activation and manage local mix
  • 3 years of experience Food marketing & innovations experience
8

Category Marketing Manager Resume Examples & Samples

  • Requires Bachelor’s Degree in Engineering, Marketing, Business Administration, or equivalent. MBA preferred
  • A minimum of 5 to 10 years of progressive and broad based strategic marketing, brand and product leadership experience working in organizations with highly advanced, innovative technical products
  • Experience with sales or marketing of products in the Americas with a track record of increasing or creating market share
  • Proven experience in global markets, including product launch and geography specific marketing research and initiatives
  • Demonstrated experience in leading aggressive and results-driven brand management and product planning strategies utilizing Voice of the Customer (VOC) to identify growth opportunities for the company
  • New Product Introduction (NPI) launch experience to include region-specific commercial initiatives with tracking to meet or exceed targets
  • Excellent powerpoint and excel skills required
9

Category Marketing Manager Woman Resume Examples & Samples

  • You develop the Category Marketing Women strategy while considering quantitative and qualitative assortment KPI’s
  • You are responsible for the campaign management, including planning, implementation, managing the various marketing channels, briefing and campaign reporting for the Women's category
  • You will be the interface with the respective Buying/Merchandising team, Brand/Performance Marketing and Onsite Editorial on day-to-day activities
  • You provide marketing-relevant assortment information, process the information for different channels and maintain relevant information-flow between categories and marketing channels
  • You identify important product areas, brands, topics on the basis of demand, budget, delivery curves, and the Zalando positioning in the market for your category, Women
  • In your role as project lead you plan, coordinate, and implement our new Category-relevant Onsite-Editorial-Shops, and further optimize the existing ones
  • Furthermore you will continuously optimize the communication processes within Category Management Women and to the different marketing departments
  • You are the functional lead for our Women`s Visual Merchandiser
10

Junior Category Marketing Manager Brands Resume Examples & Samples

  • You are responsible to pull interesting and category relevant stories from our top brands in close alignment with our Category Marketing Manager Men
  • You coordinate brand specific marketing topics within category management, Zalando Media Solution team (ZMS) and Brandshop team
  • You are responsible for the campaign management of brand specific campaigns, including implementation, managing the various marketing channels, shooting briefing and campaign reporting
  • You will be the interface with the respective Buying team, ZMS and Brand Marketing on day-to-day activities and continuously optimize the communication processes within these teams
  • You request brand material and product samples for brand slots and Editorial shops
  • You attend brand meetings for the Top Brands of the Men’s Category and prepare the relevant Marketing input
11

Category Marketing Manager Resume Examples & Samples

  • Knowledge of full marketing mix with particular emphasis on ethical and health care marketing
  • Knowledge of local health care systems, customers and trade environment
  • Knowledge of project management techniques and team motivational techniques
  • Knowledge of computer software applications
  • Superior English language skills
  • Experience in international marketing
  • Active participation in regional business planning and strategic thinking
  • Learn to achieve results by working with people without having direct authority
  • Cross cultural and multi-functional experience
12

Category Marketing Manager Resume Examples & Samples

  • Bachelor’s Degree in Communications, Marketing, Business Administration, or related field required
  • 7+ years of experience in large retail environment, consumer package goods, or advertising agency that serves Fortune 500 companies
  • 2+ years of management experience with strong people development background
  • Must have working knowledge of consumer and competitive insights, business analysis, and seasonal sales strategies, while managing workflow of supporting specialist(s) and coordinator(s)
  • Strong interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external, including investors, directors and executive officers
  • Consistently operate with the highest level of discernment and confidentiality
  • Self-motivated with the ability to meet and exceed position requirements under minimal direction and supervision
  • Ability to operate professionally, effectively, and ethically as an individual contributor and member of a team
  • Provide superior customer service, demonstrating sound logic and judgment
  • Proficient use of Microsoft Office programs, including Word, Excel, and PowerPoint
13

Category Marketing Manager Resume Examples & Samples

  • Lead marketing strategy ideation, development, and execution efforts across multiple products and/or product categories
  • Proactively partner with product management on long range strategy development to create and implement the category’s marketing calendar
  • Establish trust and build efficient business relationships that drive deliverables and achieve goals
  • Provide leadership support in all mass brand advertising, direct mail, social media, public relations, Customer Experience Marketing and eCommerce efforts
  • Write agency briefing documents; gain alignment with product management, leadership and the broader Marketing Brand organization
  • Organizational Agility - get things done and influence through formal and informal channels
  • Prioritization Ability - Spend time and the time of others on what's most important. Creatively eliminate roadblocks and create focus for prioritized initiatives
14

Marketing Manager Adult Category Ireland Resume Examples & Samples

  • Specifically responsible for the implementation of the cluster marketing strategies locally in the Ireland market for fraility and disease and enhanced recovery
  • Responsible to ensure cross functional working as part of the Category Team to ensure the best tailored value propositions for customer needs in Ireland
  • Manage, coach and develop a team of professional marketeers towards achieving agreed objectives and KPIs specific to the category responsibilities
  • Develop marketing business objectives which are fully aligned to the category strategy for the range of products in their portfolio
  • Development of Ireland specific channel tactics that reflect the opportunities and address the competitive threats within each channel in Ireland
  • To manage, lead, motivate and develop the respective marketing team towards achieving agreed objectives across a range of functional capabilities including but not limited to data analysis, market research, competitor analysis, brand activity, promotional expenditure, and customer relationship management
  • To identify training and expertise gaps and needs for the marketing team in Ireland and recommend to senior management how best to bridge these gaps in addition to coaching and developing to upskill and close these gaps
  • Have an overview of the A&P budget in Ireland while continuing communication on same to Group Marketing Manager
  • As a manager attend all Category Team Meetings in Ireland and contribute and report on all relevant aspects of the category performance
  • Develop localised campaigns in Ireland in accordance with the wider cluster Category Plan
  • To develop and maintain a close working relationship with HCP’s and other relevant business and commercial customers as appropriate
  • To work closely with other medical team members to ensure maximum outputs, including superior levels of customer service
  • To monitor the business environment, changing customer needs and competitor activities to ensure that where necessary revised marketing and action plans are agreed and implemented
  • To analyse on a continuing basis the performance of the category
  • To liaise with other departments such as Finance, Distribution and others on matters relating to products i.e. supply etc
  • To attend local, national and international sales and marketing meetings as required
  • To ensure where possible that Best Practices are shared across UK/Ir and that work is not duplicated
  • To ensure that the cluster has a shared voice through the Group Marketing Manager back to global
  • To work closely with Group Marketing Manager to ensure effective communication across the cluster
  • To work closely with Group Marketing Manager to ensure close links cross cluster for the adult category and to work to share Best Practices and efficiencies
  • 5 – 6 years experience in total in the Pharmaceutical or FMCG Sales & Marketing Business marketing field
  • At least 4 years experience in a product management or equivalent role at a leading company with a knowledge of product management/marketing practices
  • Knowledge and experience of local market
  • Highly developed presentation and communications skills
  • A strong understanding of the healthcare/ pharmaceutical market and in particular Healthcare Professionals and key opinion formers is essential for this role
  • Involvement in developing comprehensive and complex marketing/product reports, which measure profitability by, product, channel, category, retailer etc
  • Computer Literacy is essential for the role, Microsoft Office, Word, PowerPoint, Excel. Lotus
  • Strong reporting writing skills
  • A relevant degree
  • Sales experience desirable
  • The successful person will be a self-starter, who sets and exceeds higher targets than those set by the Company
  • Excellent project manager with strong leadership skills and the ability to motivate people and build partnerships both internally and externally
  • Enthusiasm and energy for the role must be evident
  • Strong commercial orientation, comfortable being part of a sales driven organisation
  • Strategic thinker who can detail and drive methodical implementation plans
  • Experienced professional who has the presence and stature to be able to persuasively influence relevant legislative bodies, opinion leaders, user/consumer groups and other stakeholders
  • Inspired communicator with the ability and willingness to share knowledge and to collaborate and work within a matrix organisation
  • Highly developed analytical/problem solving skills
  • Good financial/numerical management skills
  • Strong goal setting skills and effective result orientation
  • The incumbent must be able to prove that they have championed the product management for category leaders to new levels of extreme success in a demanding and exerting international organisation
  • Evidence of Change Management, Innovation and new world thinking is essential to the success of the incumbent
  • Highly developed seasoned presentation and communications experience proven at international senior corporate level
  • Considerable practice in developing comprehensive and complex marketing/product reports, which measure profitability by, product, category,etc
15

Category Marketing Manager White Dairy Resume Examples & Samples

  • To develop the category (strategy into action) plan and ensure all applicable countries develop coherent annual White Dairy activation plans
  • Develop and implement the brand strategy for appointed White Dairy brands and products, in line with the category strategy, in order to build and/ or launch strong profitable brands/products
  • Integrate above in 3 year brand plans (covering consumer, shopper, customer and category) and translate them into operational plans
  • Manage the brand portfolio of master and regional brands
  • Translate big ideas/campaign ideas into brand activation campaigns for Export, for both the global and regional brands
  • To generate, in cooperation with the global category team and area sales/marketing managers, new concept ideas based on local consumer and shopper insights, leading to a coherent innovation roadmap
  • To lead NPD projects and actively manage time to market
  • To initiate shopper and consumer insight studies in close cooperation with the area marketing manager and global consumer insight manager
  • Define, plan, manage and co-ordinate projects within the project management guidelines. Brand projects include communication, activation, media, innovation and PR
  • Manage the A&P budget for defined projects
  • Able to work in a multi – disciplinary organization
  • Creative thinker with a pragmatic mindset and solution oriented
  • Proactive, flexible and customer oriented can do mentality
  • Strong communication & influencing skills
  • Hands on but able to keep focus on the bigger picture
  • Enthusiastic about acquiring new skills and knowledge, as well as for developing others
  • A great organizer ensuring tight deadlines are met both internally and externally
16

Category Marketing Manager Resume Examples & Samples

  • Possess 8 to 12 years of working experience, with at least 6 years’ in marketing /brand management
  • Marketers with exposure in Trade Marketing / Sales function preferred
  • He/She should possess good marketing communications and digital marketing skills
  • He/She should possess strong interpersonal skills; is collaborative; have experience working closely with the regional/global offices
  • Proficient in MS Excel an advantage
17

Category Digital Marketing Manager Resume Examples & Samples

  • Partner category brand teams and digital agencies to define digital strategies for agreed focus brands (under the guidance of the Category Digital Director)
  • Develop Digital asset recommendations across Paid / Owned/Earned media in collaboration with Global Brand Leads, regions & areas – driven by KPIs, performance and deployment feedback
  • Implements defined category Digital Marketing Capability for their respective brands and wider marketing and functional support teams
  • Develops team and organization on Digital Marketing skills. Coaches team, peers and colleagues for performance and career
  • Partner with the approved Global Digital Agency teams for successful planning and execution
  • Drive the roll out plan in partnership with regions and areas for digital programmes across multiple digital platforms
  • Be the key point of contact for area digital leads, LOC brand teams to service their needs to ensure excellent execution
  • On-going review KPI’s for programme execution across regions / areas
  • Consolidate key learning’s in partnership with category teams, area digital leads for global asset development
  • Focus on ROI of programs to measure effectiveness and proposing adaptations as necessary
  • Report project status and issues to Category Digital Delivery
  • Excessive experience in digital marketing. (Digital Agency experience a would be advantageous)
  • Must have command of interactive/digital best practices, trends and tools. Particular strengths in interactive/digital marketing include search marketing (SEM/SEO), content marketing, social media, mobile marketing, word of mouth/viral campaigns, user generated content, relationship marketing, gaming and use of web analytics and how they are applied
  • Must have full understanding of Paid, Owned, Earned, aspects of Digital marketing and how it fits as part of on overall, integrated marketing mix
  • Ability to build relationships and manage performance of key partners
  • Comfort with ambiguity, and building capabilities/organizations with very little definition
18

Category Marketing Manager Resume Examples & Samples

  • Experience with sales or marketing of products in the EU28/EMEA with a track record of increasing or creating market share
  • Experience working within branded B2B and/or B2C environments with exposure to large-scale projects and cross-functional involvement in a variety of areas
  • Excellent PowerPoint and excel skills required
  • Excellent communications skills (oral and written) a must
19

Category Marketing Manager Resume Examples & Samples

  • Excellent business and marketing acumen
  • Deep financial knowledge
  • Inspiring presentation skills
  • Outstanding people leadership capabilities (Novartis Leadership Standard)
  • Strong conflict management skills
  • Excellent time management and capability to handle set of complex projects at the same time
  • 5+ years of marketing experience with proven track record of achievements gained in leading FMCG companies
  • Marketing related experience within OTC industry and experience in sales is a plus
  • Need to demonstrate cross functional expertise and capability to thrive in a highly complex and matrix environment
  • Must have demonstrated strategic and analytical thinking expertise, as well as ability to influence senior management decision making
  • Excellent verbal and written communication skills in English and Russian
  • Strong negotiation skills with capability to build good relationship
  • Action oriented
  • Organized,
  • Energetic and passionate about their brands/ projects
20

Category Marketing Manager Resume Examples & Samples

  • Brand Management: Build and manage an authentic and engaging brand that connects with all customers. Support business growth aspirations through development and maintenance of a brand architecture that enables deep relationships with existing consumers, attract new consumers, and enable the brand to expand per business strategy
  • New Product Development: Collaborate with a dedicated cross-functional product development team to develop and launch new products to market
  • Integrated Marketing Communications Strategy and Implementation: Manage the development and implementation of annual integrated marketing communications plans, encompassing product launch campaigns, public relations, advertising, digital marketing, social media, content development, issues management, search engine optimization/search engine marketing, special events, community relations and employee communications, in order to increase brand awareness and sales
  • Agency Management: Select, manage and develop marketing agency partners – drive focus and execution and foster a culture of collaboration, performance and growth
  • Manage brand management and marketing budget
  • Strong customer/ client service orientation and belief in the Worthington Industries' Philosophy
  • Experience developing and executing brand management principles, including brand architecture, positioning & overall campaign development
  • Experience creating and executing consumer and channel/ trade marketing campaigns
  • Overall understanding of creative development of all media (owned, earned, paid, sales/ trade support, etc)
  • Uses voice of customer research to make creative, data-driven and applicable recommendations and decisions
  • Strong and versatile communication and interpersonal skills, adaptable to multiple audiences
  • Ability to participate in and coordinate a diverse group of individuals including sales team, engineers, operations/ production, designers, printers, copywriters, strategists, researchers, marketing agencies, etc
  • Software proficiencies: Microsoft Office. Working knowledge of web content management systems, graphic design and/or social media admin tools a plus
  • Problem solver with strong planning and organization skills
  • Bachelor’s degree in marketing, public relations or a related field or equivalent experience
  • Minimum five years of product marketing experience in a communications-focused position
  • Experience managing projects with cross-functional groups
  • Experience contributing positively in a team environment
  • Relevant experience in alternative fuels or energy-related field a plus
21

Category Marketing Manager Resume Examples & Samples

  • Achieve/Exceed annual business targets
  • Incumbent leads identification of customer/end-user needs insights, develops market size/potential models and drives product development including execution of marketing plans to achieve successful commercialization of new opportunities
  • Synthesize, interpret, and apply information to develop insights providing new perspective on products, categories, competitors, markets, and/or K-C pricing and performance
  • Define the current market position and potential demand opportunities via situation and opportunity assessments for brands, products, and portfolios
  • Initiate and manage overall category product portfolio with consideration for competitive offerings and clear focus on customer needs
  • Provide timely, concise and effective oral and written communications to inform business team of competitive activity and products, providing pro-active recommendations as needed to counter any threats and capitalize on opportunities
  • Support product management initiatives to ensure category and product portfolio health
  • Maintain Kimberly-Clark’s category leadership position in key categories by engaging and influencing external market associations
  • Connect across the K-C Enterprise seeking opportunities to leverage the full breath of product/technology innovation to enable speed to market and drive growth
  • Bachelor's degree in marketing or related field
  • At least 4+ years of marketing/product management experience with proven track record of success
  • Ability to develop and successfully execute growth strategies and lead multi-faceted innovation projects
  • Strong analytical skills able to obtain and assess data from multiple sources in order to identify actionable insights that enable decision making, enhance sales messaging and deliver results
  • Ability to communicate effectively with cross functional team members and all levels of management
  • Experience leading and/or supporting complex business negotiations
  • Project management proficiency
  • Experience delivering results working with cross-functional groups (e.g., sales, R&E, finance, and operations)
  • Graduate Degree (MBA or equivalent)
  • 6+ years of related marketing/product management experience with proven track record of success
  • Existing knowledge of K-C products and technologies
  • Cross-functional experience delivering results in marketing, sales, and strategy
  • Product development and commercialization experience