Institutional Marketing Manager Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the institutional marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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NS
N Schroeder
Nikko
Schroeder
961 Chadd Ports
Detroit
MI
961 Chadd Ports
Detroit
MI
Experience Experience
06/2014 – present
Los Angeles, CA
Institutional Marketing Manager, Director
Los Angeles, CA
Institutional Marketing Manager, Director
06/2014 – present
Los Angeles, CA
Institutional Marketing Manager, Director
06/2014 – present
  • Work cross-functionally and regionally with team members in marketing and communications teams to ensure alignment on messaging, strategy and coordination across plans to further the goals of the firm
  • Develop and maintain strong relationships with colleagues across geographies, channels and functions, as well as with sales and key stakeholders within BlackRock
  • Successful track record of originating and building go-to-market programs that incorporate competitive/marketplace analysis, strategic plans and tactics as well as metrics for return on investment
  • Creative and self-motivated; works collaboratively in a high performance team
  • Plan and execute event and conference sponsorship in conjunction with institutional client business segments
  • Manage content on institutional website that is in line with firm brand strategy & campaign messaging
  • Partner with internal writing and production resources to generate high-quality content for client activation
01/2007 – 12/2013
Los Angeles, CA
Institutional Marketing Manager for Immunology Franchise
Los Angeles, CA
Institutional Marketing Manager for Immunology Franchise
01/2007 – 12/2013
Los Angeles, CA
Institutional Marketing Manager for Immunology Franchise
01/2007 – 12/2013
  • Develop Institutional portfolio materials
  • Manage Institutional PI Standards of Care platform
  • Execute Institutional-focused ad boards
  • Manage pharmacy speaker bureau and peer-to-peer execution
  • Cross-functional lead for Institutional Marketing to ensure alignment across strategic priorities with the following
  • Advance Shire Institutional branding and value proposition
  • Agency lead for Institutional Marketing
12/2002 – 07/2006
Dallas, TX
Institutional Marketing Manager
Dallas, TX
Institutional Marketing Manager
12/2002 – 07/2006
Dallas, TX
Institutional Marketing Manager
12/2002 – 07/2006
  • Working with media partners, investment communications team and internal brand team to plan, build and execute on media plans
  • Working with media partners, investment communications team and internal brand team to plan, build and execute on media/advertorial plans
  • Research the Voice Of the Customer (VOC) and provide market insights on product acceptance, buyer personas, and industry feedback
  • Manage/negotiate conferences, events, and sponsorships and ensure alignment with business goals
  • Establish metrics to monitor the effectiveness of the campaigns to the Test Prep target audience
  • Managing operational processes to facilitate marketing campaigns such as compliance review, material creation and quality improvement
  • Forecast and manage budgets
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Ashford University
Bachelor’s Degree in Marketing
Skills Skills
  • Ability to work effectively both independently and in a team environment – adaptable, reliable with a strong ‘can do attitude’
  • Positive attitude, strong ethics, team player with a strong attention to detail
  • Ability to thrive in a fluid consultative environment with both sales and investment professionals while being a catalyst for collaboration
  • Experience with project and institutional product management with an almost fanatical attention to detail
  • Strong analytical, communication and leadership competencies
  • Knowledge of the various markets and differences across the APAC region
  • Liaison with other key account managers responsible for institutional marketing across the firm to leverage marketing best practices and align with global efforts
  • Successful track record of originating and building go-to-market programs that incorporate competitive/marketplace analysis, strategic plans and tactics as well as metrics for return on investment
  • Excellent written, verbal, interpersonal and collaboration skills
  • Ability to work in a fast paced dynamic environment, drive forward key initiatives—at both strategic and tactical levels—and manage workflow on simultaneous projects
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1

Institutional Marketing Manager Resume Examples & Samples

  • Develop marketing strategies and plans that align to our brand and support U.S. Institutional client business priorities, including the ability to optimize ROI and ascertain the right mix of activities
  • Work cross-functionally and regionally with team members in marketing & communications teams to ensure alignment on messaging, strategy and coordination across plans to further the goals of the firm
  • Develop and maintain strong relationships with other marketing colleagues across geographies, channels and functions, as well as with sales and key stakeholders within BlackRock
  • Partner with internal writing and production resources to generate high-quality content for client activation
  • Plan and execute event and conference sponsorship in conjunction with institutional client business segments
  • Working with media partners, investment communications team and internal brand team to plan, build and execute on media plans
  • A minimum of 5 years investment/asset management experience; experience in institutional marketing, sales, and/or strategy strongly preferred
  • The ideal candidate will be knowledgeable about institutional clients, asset management industry, and the markets with the ability to think strategically and analytically and bring breakthrough ideas to the business and Marketing & Communications organization
  • Strong analytical, communication and leadership competencies
  • Exceptional influencing and decision-making skills with sound judgment
  • Creative and self-motivated; works collaboratively in a high performance team
  • Ability to work effectively both independently and in a team environment – adaptable, reliable with a strong ‘can do attitude&#8217
  • Positive attitude, strong ethics, team player with a strong attention to detail
  • BA/BS (or equivalent experience) required; licenses/designations and/or graduate level work preferred
  • Ability to travel as needed (5-10% time)
2

Institutional Marketing Manager Resume Examples & Samples

  • Developing and managing the day to day running of marketing initiatives, including messaging for complex investment themes that will require close collaboration with various parts of the firm, in particular, investment and sales professionals
  • Being a catalyst for the creation and maintenance of all collateral across all media related to assigned initiatives including educational brochures, thought pieces, RFP core content, client communications, finals presentations, and quarterly publications
  • Responsibility for insuring that the marketing messaging and strategy is executed through the various distribution channels including coaching and consulting internal partners
  • Operating the marketing initiatives as a feedback loop to continually refine our approach
  • Experience with project and institutional product management with an almost fanatical attention to detail
  • Finance aptitude - CFA or MBA level of understanding a plus
  • Ability to thrive in a fluid consultative environment with both sales and investment professionals while being a catalyst for collaboration
  • Entrepreneurial spirit to do whatever it takes to get the job done
  • Effective written and presentation communication skills
  • Technology aptitude – at the minimum, extremely proficient with Microsoft Office particularly PowerPoint and Excel
  • Graduate degree of CFA a plus
  • Project and product management
  • LI-CD1
  • LI-Priority
  • LI-Recruiter
3

Institutional Marketing Manager Resume Examples & Samples

  • Create, innovate, and test campaign strategies/ messaging/ planning to maximize lead generation, adoption/ cross-sell, and user engagement
  • Research the Voice Of the Customer (VOC) and provide market insights on product acceptance, buyer personas, and industry feedback
  • Plan event participation that maximizes lead gen for engineering, science, and testing products and collaborate with the B2C team to ensure cost efficiencies
  • Produce sales enablement materials which incorporate solution messaging and facilitate shorter sales cycle times
  • Communicate and collaborate cross-functionally with other marketing teams which are targeting other buyers and other segments
  • Collaborate effectively with the sales and product organizations, implement a consistent closed-loop process between all groups, and strengthen alignment
  • Establish, improve, and optimize processes with all stakeholders within the marketing team and with the sales and product teams
  • Convert manual awareness, consideration, and engagement communications into automated ones
  • Establish metrics to monitor the effectiveness of the campaigns to the Test Prep target audience
  • Bachelor’s degree required; marketing, communication or business focus preferred
  • Two plus years marketing experience required with proven web-based B2B marketing expertise
  • Knowledge of subject matter strongly preferred
  • Experience with academic markets, professional societies/ organizations, and publishing is beneficial
  • Strong organization, analytic, verbal and written communication skills a must
  • Good interpersonal skills and influencing skills
  • Ability to accurately and regularly generate system and business reports
  • Data driven, results oriented and ability to deliver consistently strong measurable results
  • Knowledge of marketing automation and CRM utilization required
4

Institutional Marketing Manager Resume Examples & Samples

  • Expand outbound activities to grow the awareness and engagement of these influencing/ decision-making communities and increase the sales pipeline in ToFu (Top of the Funnel)
  • Explore, trial, and establish cost-effective digital strategies to maximize lead gen for MoFu (Middle of the Funnel)
  • Forecast and manage budgets
  • Bachelor’s degree required; marketing, communication or business focus preferred or equivalent work experience
5

Institutional Marketing Manager Resume Examples & Samples

  • Develop and deliver integrated marketing plans that support sales efforts and generate repeatable results
  • Collaborate with product management, internal and external sales management to ensure alignment of efforts
  • Monitor and report on effectiveness of ongoing/existing sales and marketing programs, relative to competitor activities and current market conditions
  • Managing the development of materials for new and existing products including advertising, sales brochures, sales ideas, e-mails, web, direct mail and training pieces ensuring materials support business and marketing strategies
  • Managing operational processes to facilitate marketing campaigns such as compliance review, material creation and quality improvement
  • Manage all aspects of marketing support including email strategy, print collateral, creating and executing campaigns, and web
  • Track ROI as well as budget development, tracking, and management
  • Develop and deliver effective presentations to key stakeholders
  • 5 to 10 years of experience in a marketing manager or account management role
  • Experience in mutual fund industry, both retail and institutional experience is highly desired. Ad agency experience is a plus
  • Demonstrated experience managing internal and external client relationships
  • Comfortable using and learning new technologies
  • Bachelor's Degree is required
  • Ability to work independently and collaborate within a team environment
  • Excellent communication, presentation and organization skills, including the ability to meet deadlines
  • Ability to build and maintain strong relationships at all levels of the organization
  • Capacity to work in a fast-paced, often changing environment
  • Ability to persuade, manage time, prioritize effectively and be goal oriented
  • Creative and innovative thinker with a solution-oriented approach
6

Institutional Marketing Manager Resume Examples & Samples

  • Drive the creation and execution of integrated marketing campaigns aligned with broader institutional sales strategy & messaging
  • Take a lead role in communications with the key business partners in the institutional sales channel and strategy teams
  • Ensure marketing executions adhere to institutional and firm messaging guidelines
  • Lead marketing activities for internal sales tracking tools, working to align departmental activities and corresponding client activity
  • Ensure alignment of business and marketing priorities, messaging and related marketing strategy and activity
  • Coordination and reporting of institutional marketing budgets
  • Help drive event and conference sponsorship strategy, planning and execution in conjunction with support from sales, COO, and the events team
  • Identify and execute campaigns designed to grow the marketable database across institutional client channels (Asset Manager, Pensions, Foundations & Endowments, Insurance)
  • Working with media partners, investment communications team and internal brand team to plan, build and execute on media/advertorial plans
  • Planning and execution of client webcast events
  • Help drive the development of a marketing automation program utilizing client engagement data from CRM and past and future campaigns (web, direct mail, email, etc.)
  • Help drive continued improvements across email campaigns through better segmentation, sharper targeting, and A/B testing
  • Content management of institutional websites in line with firm brand strategy & messaging, with a focus on SEO, increasing engagement, and driving sales leads
  • Develop plans to further segment and improve data quality of the institutional client database
  • Partner with internal support teams including Web, digital & social marketing, search, marketing database, and CRM teams to develop, execute, and measure campaigns
  • Ideal candidate will have a mix of traditional and digital marketing experience with an eagerness to learn and drive new marketing strategies
  • 6-10 years minimum investment/marketing related experience
  • Strong project management skills and a deep understanding of relationship marketing (direct mail and email)
  • Previous experience managing integrated marketing campaigns and using data to accurately measure results and identify opportunities to optimize future campaigns
  • Experience developing event strategies (internal and external) and ability to design and oversee the execution of a first-class client experience
  • Investment/financial knowledge – ideally exchange traded funds, active mutual funds, and alternative investments
  • Highly effective in forging working relationships with team members and senior leaders
  • Adaptive thinking with a focus on objectives
  • Able to work in a fast paced dynamic environment, drive key initiatives, manage projects simultaneously and meet deadlines
  • Creative and self-motivated individual who works collaboratively in a high performance, team environment
  • BA/BS plus background in brokerage, bank, investment manager, consultant, insurer, or pensions/endowment
  • MBA/CFA or progress towards is desired
  • Proficient with PowerPoint and Excel
7

Institutional Marketing Manager, Director Resume Examples & Samples

  • Develop marketing strategies and plans that align to our brand and support U.S. and Canada Institutional Client Business priorities, including the ability to optimize ROI and ascertain the right mix of activities
  • Deliver effective, multi-faceted marketing programs that provide a seamless client experience and position BlackRock as the trusted adviser in the institutional marketplace
  • Work cross-functionally and regionally with team members in marketing and communications teams to ensure alignment on messaging, strategy and coordination across plans to further the goals of the firm
  • Develop and maintain strong relationships with colleagues across geographies, channels and functions, as well as with sales and key stakeholders within BlackRock
  • Consult and communicate regularly with key business partners and leaders; viewed as a trusted and valued source of marketing expertise
  • Execute internal sales enablement initiatives and generate of excitement around marketing activity
  • Manage content on institutional website that is in line with firm brand strategy & campaign messaging
  • A minimum of 5-8 years investment/asset management experience; experience in institutional marketing, sales, and/or strategy strongly preferred
  • Successful track record of originating and building go-to-market programs that incorporate competitive/marketplace analysis, strategic plans and tactics as well as metrics for return on investment
  • The ideal candidate will be knowledgeable about institutional clients, asset management industry, and the markets with the ability to think strategically and analytically and bring breakthrough ideas to sales teams
  • Ability to work in a fast paced dynamic environment, drive forward key initiatives—at both strategic and tactical levels—and manage workflow on simultaneous projects
  • Proven experience interfacing and negotiating with internal and external groups at all levels and across multiple functions, including senior sales managers, corporate executives and subject matter experts
  • Excellent written, verbal, interpersonal and collaboration skills
8

Institutional Marketing Manager Resume Examples & Samples

  • Create and manage centralized marketing goals to support business line and bank goals/objectives
  • Consult with business line and marketing staff to identify business unit marketing, and communication campaign needs based upon business objectives
  • Project management, prioritization and relationship management skills
  • Develop, manage, evaluate and report on marketing campaign budgets
  • Manage/negotiate conferences, events, and sponsorships and ensure alignment with business goals
  • Manage all aspects of the development and execution of each marketing and communication campaign project from conceptualization through execution and implementation
  • Analyze results of marketing campaigns and develop recommendations based on campaign results
  • Understand and adhere to the Company's risk and regulatory standards, policies, and controls in accordance with the Company's Risk Appetite. Identify risk-related issues needing escalation to management
  • Manage, improve, and maintain online content. Serve as owner of the “products and solutions” spaces within our websites and work with the content team to develop an effective strategy to drive growth objectives
  • Bachelor’s degree or in lieu of a degree, 4 years of experience
  • Experience managing an advertising and/or business line marketing relationship
  • Proven track record managing multiple projects with minimal supervision
  • Ability to multi-task and collaborate with diverse internal and external customer base
  • Business to business or institutional marketing experience
  • International business marketing experience
  • Excellent PC skills with proficiency in Microsoft Office software programs (excel, powerpoint, word)
  • Copy writing and editing proficiency
  • Working knowledge of applicable banking laws
9

Institutional Marketing Manager Resume Examples & Samples

  • Lead marketing strategy and planning for APAC institutional Asset Management in partnership with marketing leaders and APAC sales teams
  • Drive and manage marketing initiatives that result in successful opportunity generation and asset raises in accordance with outlined sales plans
  • Sounding marketing ideas directly with the sales team and gaining buy-in and approvals
  • Partner across the APAC Marketing team to ensure campaigns, materials, content and design are implemented and executed on time, within expectation and on-budget
  • Liaison with other key account managers responsible for institutional marketing across the firm to leverage marketing best practices and align with global efforts
  • Work regularly with investment teams to ensure products are properly and accurately represented in marketing materials
10

Institutional Marketing Manager for Immunology Franchise Resume Examples & Samples

  • IG Institutional brand strategy lead
  • Manage Institutional PI Standards of Care platform
  • Advance Shire Institutional branding and value proposition
  • Develop Institutional portfolio materials
  • Manage pharmacy speaker bureau and peer-to-peer execution
  • Execute Institutional-focused ad boards
  • Agency lead for Institutional Marketing
  • Cross-functional lead for Institutional Marketing to ensure alignment across strategic priorities with the following
  • US Healthcare system knowledge as evidence by 5+ years in the pharmaceutical/ Biopharmaceutical industry including experience with payer/channel relations, reimbursement, finance, institutional sales/customer-facing experience, or related roles
  • Generate insights and develop differentiated brands for institution-specific messaging
  • Knowledge of hospital business drivers and key stakeholders
  • Strong results orientated work ethic with a demonstrated ability to successfully launch new programs, lead project teams, and manage external vendors
  • Ability to build and foster relationships in an environment around teamwork/collaboration
  • Ability to understand market trends, financial data, and customer needs and assess competitive intelligence data
  • Understand, communicate and execute on marketing programs and tactics
  • Foster strong relationships with, hospital pharmacists, physicians, vendors and internal stakeholders
  • Capability to understand market trends and customer needs and incorporate customer insights to advance strategy and tactical programming
  • Track record of strong project management and results orientation, including strong budget management
  • Knowledge of the healthcare regulatory environment and demonstrated ability to place controls to ensure compliance to guidelines
  • Ability to successfully work in cross-functional teams, including internal legal/regulatory/medical promotional review team, U.S. HCP Communications Team and U.S. Medical Affairs
  • Strong communication skills, including presenting concepts and ideas in a clear, succinct, and organized manner
11

Senior Institutional Marketing Manager Resume Examples & Samples

  • Assess the marketplace and competitors' capabilities to establish critical messaging that highlights Financial Engines' differentiators to plan sponsor clients
  • Create proactive marketing communications based on client feedback, Financial Engines' thought leadership, and significant industry news
  • Work with relationship managers to strategize and develop custom presentations for retention and cross-sell opportunities
  • Collaborate with clients and Financial Engines' senior leaders to build presentations for industry conferences
  • Promote and coordinate events and/or webinars for Financial Engines' entire client base with the release of significant product improvements or company news
  • Provide strategic direction for the company's annual client satisfaction survey
  • You crave working in a creative culture, and you're an effective writer and storyteller
  • Minimum of 7 years of marketing experience, preferably on the institutional side
  • You are required to have a background in financial services (expertise in advisory services or retirement is ideal)
  • Attention to detail while meeting multiple, contending deadlines
  • Ability to remain in tune with the needs of employers, the challenges they face, and HR benefits trends
  • A real passion for the company’s mission and culture to help others
  • Proficient in Microsoft PowerPoint and Salesforce; knowledge of Adobe InDesign, HubSpot, and Pardot is a plus