Marketing Manager East Resume Samples

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DH
D Hane
Delphia
Hane
32175 Okuneva Port
San Francisco
CA
+1 (555) 505 9827
32175 Okuneva Port
San Francisco
CA
Phone
p +1 (555) 505 9827
Experience Experience
08/2015 present
Phoenix, AZ
Paas Marketing Manager Middle East & North Africa
Phoenix, AZ
Paas Marketing Manager Middle East & North Africa
08/2015 present
Phoenix, AZ
Paas Marketing Manager Middle East & North Africa
08/2015 present
  • Developa 6 month marketing plan foro the region in charge
  • Lead Executionof Integrated Field Marketing & Comm
  • A strong track record driving pipeline and awareness in the EMEA Enterprise SaaS market i.e. in a subscription business model
  • Web, Social, Campaigns, Product Marketing: Keynotes & Videos, Event strategy & content, SEO/SEM, Web Pages + Social aligned
  • Demand Generation Marketing Support: Focus Efforts on Pipe Gaps, Orchestrate cadenced TOFU / MOFU / BOFU Campaigns & Nurtures
  • Knowledge of Enterprise Applications in the Cloud and the way to successfully market it
  • Customer Advocacy & Content Map: Customer References Stories + Videos program, Asset Library with up to date Relevant Content (TOFU/MOFU/BOFU)
04/2010 06/2015
Phoenix, AZ
Middle East Marketing Manager
Phoenix, AZ
Middle East Marketing Manager
04/2010 06/2015
Phoenix, AZ
Middle East Marketing Manager
04/2010 06/2015
  • Creation and execution of country marketing strategy and plan mapped to key growth priorities that will build the brand, and generate pipeline for business
  • Develop new channels and opportunities to bring the Mercer brand to life in the Middle East market
  • Design and execute integrated, cross-channel marketing campaigns in collaboration with the Demand Center and AMEA Solutions Marketers (including internal and external newsletters, events, webinars, surveys)
  • Localize global campaigns and ensure local relevance/messaging for maximum impact to the pipeline. ROI reports and clear communication of results to Middle East team and relevant consulting teams
  • Oversee digital properties for Middle East in partnership with the Demand Center
  • Build the Mercer’s social media presence by fostering the Middle East LinkedIn page and creation of compelling social media content relevant for the market
  • Develop a content strategy to build our brand and engaged the target market including weekly social media posts/tweets
08/2004 10/2009
San Francisco, CA
Marketing Manager East
San Francisco, CA
Marketing Manager East
08/2004 10/2009
San Francisco, CA
Marketing Manager East
08/2004 10/2009
  • Management of Service Providers/ Suppliers
  • Brand Knowledge and Management
  • Project Management
  • Building effective working relationships with the bottlers
  • Continuously monitor and work towards optimizing reach and frequency of communication done across the region
  • Ensure that all the planned national marketing initiatives are effectively executed and strictly adhere in all aspects to company standards
  • Execute channel relevant programs in order to achieve stated volume & value targets and increase consumption with targeted consumer groups
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Indiana University
Bachelor’s Degree in Marketing
Skills Skills
  • Develop B2B marketing and sales support plans, including implementation of regional and corporate segment and client strategies and market development strategies
  • Oversee development, communication and training of reports and tools for field access to market intelligence and information working with company’s Insights and Research teams
  • Oversee the lead generation, direct marketing and sales support strategies of CRM/sales force automation. Provide leadership in the design and production of all aspects of B2B digital marketing
  • Manage the development and execution of local B2B marketing campaigns to ensure content and brand messages are consistently built across multiple channels meeting lead generation and revenue volume goals and brand perception objectives
  • Manage relationships with local market B2B related employee engagement, communication, external community partners and special events/sponsorships
  • Manage and execute B2B Marketing events to generate leads, increase retention and improve brand perception in the business community
  • Manage business-to-business social media strategies to support and evaluate local market’s marketing efforts, service issues, content engagement and overall messaging; building the ‘voice of the customer’ in everything that we do
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1

Marketing Manager, East Coast Resume Examples & Samples

  • Entrepreneurial mind-set; demonstrated ability to proactively present and escalate ideas and work creatively and pragmatically toward set business goals
  • 3-5 years marketing (or similar fields) management experience with brand aligned companies (retail focussed a plus)
  • Bachelor’s degree, or higher, or equivalent experience in one or more of the following fields: Marketing, Business, Commerce, Liberal Arts, Communication, Public Relations
  • Prior experience engaging with the press and track record of delivering strong placements
  • Considered knowledge and appreciation of varying major East Coast US city dynamics, cultures and demographics (a plus)
2

Marketing Manager East Resume Examples & Samples

  • Ensure that all the planned local marketing initiatives are aligned with the bottler/brand teams,designed and executed and strictly adhere in all aspects to company standards
  • Ensure DME (Direct Marketing Expense) is invested as per approved plans, continuously review and monitor marketing spends at the region
  • Liaise with vendors and suppliers and ensure that elements required to actuate marketing initiatives are as per requirements, cost effective and strictly adhere to company standards
  • Apply TCCC (The Coca-Cola Company) best practice guidelines in the area of product, package and promotion whilst implementing marketing activities
  • Develop a thorough understanding of various channels, and derive key imperatives which spell success for our dealings with all channels
  • Execute channel relevant programs in order to achieve stated volume & value targets and increase consumption with targeted consumer groups
  • Conceptualisation, aligning and executing priority markets' plan
  • Awareness of Bottler Operations
  • Brand Knowledge and Management
  • Channel Knowledge
  • Sales & Marketing Strategy
3

Paas Marketing Manager Middle East & North Africa Resume Examples & Samples

  • Developa 6 month marketing plan foro the region in charge
  • Lead Executionof Integrated Field Marketing & Comm
  • Develop Thought Leadership leveraging the Messaging Platform & Competitive Positioning & Assets, Voice of Customer, Influencer Mapping & engagement (Press | Analysts | Bloggers | Social Leaders), Boost Employee Advocacy (Luminaries | Champions) fostering a product internal community as well as an external social one, Act as a Spokesperson and Keynote Speaker
  • Boost Awarenessvia Sales and Marketing Artifacts, Customer Public References & Stories, Paid | Earned | Owned Traffic + Conversion, Audience & Community Management
  • Web, Social, Campaigns, Product Marketing: Keynotes & Videos, Event strategy & content, SEO/SEM, Web Pages + Social aligned
  • Participation: Blogging + Social, Help Field Enablement, Sales VP Partner, Support Field Localization
  • Customer Advocacy & Content Map: Customer References Stories + Videos program, Asset Library with up to date Relevant Content (TOFU/MOFU/BOFU)
  • Collaboratewith Sales and Business Development to drive pipeline across the demand generation eco-system both online and offline
  • Business Acumen, Perceived as Sales Key Partner
  • Spokesperson, Strong written and verbal communications skills in English. Knowledge of other languages would be helpful, especially Arabic or French
  • Data Driven and analytical
  • Experience of using third party marketing systems (Marketing Automation, CRM, CMS etc)
  • Ability to navigate large, complex & matrixed organisations
4

Middle East Marketing Manager Resume Examples & Samples

  • Undergraduate/first-level degree (e.g., Bachelor’s degree) required, MBA a plus from reputable University
  • Fluency in English, Arabic is preferred
  • 7-10 years of B2B marketing experience, ideally in consulting services
  • Significant experience with planning and executing programmatic integrated marketing campaigns that have driven sales pipeline growth
  • Experience with marketing systems including as Salesforce, Marketo, Starcite, Adobe Analytics, Surveytool
  • Experience working on B2B and B2C nurturing campaigns
  • Experience in third party management such as PR firms
  • Collaborative and highly organized, detail and process oriented self–starter with the ability to influence across cross-functional areas
  • An in-depth understanding of how marketing automation initiatives drive leads and impact sales
  • Proficiency with Microsoft programs including Word, Excel, PPT, SharePoint, Visio, Excel (Pivot Tables), etc
  • Excellent interpersonal skills, high energy and, strong interest in working within a fast-paced environment
  • Self-starter with the ability to effectively manage multiple complex projects and see them through from inception to completion
  • Strong strategic, analytical, project management and communication (oral and written) skills
  • Exceptional written and verbal communication skills, with strong attention to detail
  • Superb people skills with a proven track record of success interacting with colleagues in cross-functional teams
  • Ability to thrive in a fast-paced, dynamic environment that requires quick adjustments and re-calibration of priorities when business needs change
5

Credit Cards Marketing Manager Middle East Resume Examples & Samples

  • Develop and implement marketing strategy to grow the cards portfolio
  • Responsible for end-to-end initiation and implementation of Marketing campaigns
  • Manage credit cards marketing activities including: coordinating research, product positioning, database management, communication development; ATL and BTL campaign implementation, management and post campaign performance analysis
  • Defining and execution of marketing support for new and existing credit cards, including defining and developing new sales channels, communications development based on business objectives, market specific, customer needs both for NTB and existing portfolio
  • Constant monitoring and analysis of market trends (UBA, Brand preferences, NPS drives monitoring, analysis and strategy adjustments upon these metrics)
  • Coordinate all micro-marketing activities around the Smart Branches, kiosks, booths, stands, partner’s locations with a view to achieve perceptual scale, optimize traffic and increase multi-product acquisition
  • Drive marketing organization to be Pro-active and Strategic adviser for the Credit Cards Business in order to maximize business efficiency in all relevant areas
  • Promote in country best practices across the Region and Globally both at Marketing and Business level
  • Strict and responsible budget planning and control
  • Cost effective Vendor management of marketing vendors (Media, BTL and ATL Creative, Research, Branding, Production)
  • Ensure adherence and compliance to Citi and local authority policies and regulations
  • 7+ years Marketing or Product management experience including multiple years in a fast growing environment
  • Experience in high growth markets and in mature markets
  • Experience in managing large scale and integrated campaigns
  • Experience with Digital communication
  • Arabic Language preferred
  • 7+ years Marketing or Product management. Post-graduate degree
  • Leadership and Business management skills
  • Assertive, result-oriented approach
  • Understanding of key business drivers and priorities which go beyond Marketing domain
  • Innovative, result oriented approach
  • Ability to set and maintain the highest standards of effective project management
  • Ability to lead cross function projects
  • Ability to influence peers in different geographies to adapt and adopt
6

Universal Enclosures Marketing Manager Middle East & Africa Resume Examples & Samples

  • Understand and shares Offer Strategy with the Business Unit to adapt and execute it locally
  • Master the Offer knowledge and the Offer environment as well as the Go to Market
  • Execution of the Marketing Plan by channel
  • Support Sales Offer strategy execution
  • Collect and give to the Central Marketing team all Business information
  • Is in charge of market measurement, evolution analysis and relevant action plans
  • Usually participates in country standardization committees