Customer Marketing Manager Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the customer marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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JS
J Spencer
Jeffery
Spencer
38784 Eliseo Fall
Dallas
TX
+1 (555) 579 6258
38784 Eliseo Fall
Dallas
TX
Phone
p +1 (555) 579 6258
Experience Experience
12/2016 present
Detroit, MI
Senior Customer Marketing Manager
Detroit, MI
Senior Customer Marketing Manager
12/2016 present
Detroit, MI
Senior Customer Marketing Manager
12/2016 present
  • Work with the General Managers and Global Account Management Teams to create and execute global customer marketing campaigns
  • DEVELOP SELF AND OTHERS:Develop self and support others’ development to achieve full potential
  • Working closely with Population Health to create, successfully launch and grow the V Health proposition for Aetna International
  • Provide strong financial acumen to all business decisions and provide post analysis to ensure goals are met
  • Work with sales teams in the development, execution and follow - up of sales plans of assigned customer base
  • Work in performance driven culture with challenges of remote collaboration with HQ
  • Provide strategic perspective, monitor and track set strategic spending frameworks, display targets and brand communication priorities for annual plans,
04/2012 08/2016
San Francisco, CA
Digital Customer Marketing Manager
San Francisco, CA
Digital Customer Marketing Manager
04/2012 08/2016
San Francisco, CA
Digital Customer Marketing Manager
04/2012 08/2016
  • Digital Key account management
  • Product-/Operations-/Customer Management
  • Participation at strategic customer meetings and workshops
  • Draw on insights and performance data to maximize the digital business
  • Create catalog and new release thematic promotions and campaigns in line with physical HE approach to attachments and campaigns
  • Market Research (Supporting brand marketing, and working towards the market insight strategy)
  • Develop, drive and deliver account specific marketing/merchandising plans for each account
07/2006 01/2012
Detroit, MI
Customer Marketing Manager
Detroit, MI
Customer Marketing Manager
07/2006 01/2012
Detroit, MI
Customer Marketing Manager
07/2006 01/2012
  • Works with outside vendors to design premiums, as necessary, and creates and manages within established budgets and timelines
  • Works with field based Customer Marketing Managers to develop Customer and Channel specific programs for New Release products
  • Make category management recommendations to optimize performance of product offering, such as optimal SKU assortment, merchandising and shelf/catalog layout
  • Develop a strong working relationship with the VM sales force to ensure all market plan elements are executed effectively
  • Track Segment performance. Evaluate the performance of marketing initiatives to develop best practices and optimize ROI
  • Develop and present with the National Account Managers quarterly presentations to accounts managed
  • Work with sales management to develop national and account specific promotional programs
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Carnegie Mellon University
Bachelor’s Degree in Marketing
Skills Skills
  • Experienced gained within a Home Entertainment or a fast moving consumer goods (FMCG) company
  • Experience with and knowledge of UK retailers and trade environment
  • Good commercial skill set
  • A high standard in influencing and interpersonal skills, in order to build and develop strong client relationships
  • Excellent communication and presentation skills
  • Ability to mine insights and leverage the insights to develop customer solutions
  • Proven ability to provide strategic direction in a hectic, deadline driven environment
  • Ability to collaborate and build strong, productive working relationships with cross functional teams, agencies and retail partners
  • Strong customer orientation/advocacy
  • Organised and detail-oriented working style essential
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1

Assistant Customer Marketing Manager Resume Examples & Samples

  • Creates custom marketing/promotional events in support of the annual USHE/customer business plan and stated merchandising objectives of all major releases (New Release, TV, and Catalog)
  • Works with Sales to develop proposals, with full cost/benefit scenario planning (lift, ROI) for all customer retail marketing events
  • Works with Sales and CMHA to create sales pitch presentations for all customer marketing programs
  • Obtains necessary financial and strategic approvals
  • Promotion planning and administration - works with Customer Marketing Assistant Managers to ensure all administrative requirements (e.g., Creative Work Order, Purchase orders, etc) are completed on a timely basis
  • Works with outside vendors to deliver promotional needs
  • Works with Category Managers to conduct post event analysis, including full financial assessment (ROI), retail compliance, and consumer reaction (pull)
  • Works with SAE and Finance to ensure all trade funds are optimized/utilized within USHE strategy and policy
  • Develops relationships and has routine contact as the customer interface with all key Walmart marketing personnel
  • Partners with Walmart customer team on the development of the annual Customer Business Plan
  • Provides customer specific marketing feedback and insights to HQ
  • 1 year of advertising agency, consumer packaged goods, retail planning or video industry experience
  • High degree of computer proficiency and knowledge of Excel, PowerPoint and Word
  • Excellent project management skills with a proven ability to successfully manage multiple projects simultaneously
  • Creativity & Innovation
  • Good organizational skills and the ability to adapt to a rapidly evolving team environment
2

Customer Marketing Manager Resume Examples & Samples

  • Responsible for developing, planning, coordinating, executing and analyzing Customer specific marketing activities that contribute to the achievement of New Release titles’ volume and profit goals for retail accounts
  • Works with field based Customer Marketing Managers to develop Customer and Channel specific programs for New Release products
  • Understands key drivers of our customers’ New Release business and ensures that we have the product or promotional plans in place to secure our fair share of these opportunities
  • Works with field based Customer Marketing Managers to fully understand customer promotion goals, strategies, operating policies and capabilities
  • Conducts weekly program status meetings with field based Customer Marketing Managers
  • Works with outside vendors to design premiums, as necessary, and creates and manages within established budgets and timelines
  • Works with finance to approve ROI anaylses and title based needs
  • Key liasion between Digital Distribution and retail teams to ensure New Release programs between physical and digital retailers are aligned
  • Liaises between field teams and LA based teams including Brand, Creative, Operations, Promotions and Theatrical teams to ensure alignment and smooth workflow
  • Develops knowledge of the home entertainment business
  • Coordinates needs for any account specific meetings including decks, reels and other materials
  • Conducts special projects as needed, including anaylsis of competitive titles, market trends, retail activity
  • Provides information on New Release titles to Sales and field based Customer Marketing Mangers
  • Attends departmental meetings with teams to align on programs and promotions to ensure retailer needs are being met
  • At least 4 years marketing experience
  • Exceptional communicator (written and oral) with the abliity to build relationships and influence teams
  • Analytical thinking and problem solving skills
  • Strong attention to detail in an environment that requires extenstive multi-tasking and multiple deadlines
  • High degree of proficiency with Microsoft Word, Excel & PowerPoint
  • Ability to conduct persuasive presentations
  • Marketing experience within home entertainment, film studio, consumer packaged goods, retail marketing or marketing/advertising agency highly desired
  • Ability to manage cross –functional relationships
  • Proactive planning and strong project management skills
  • Creative thinking and ability to collaborate in a creative environment
  • Demonstrates the ability to contribute to the creative process
3

Customer Marketing Manager Resume Examples & Samples

  • Publishing Workshops –Educates new authors and researchers about the scholarly publishing process. Provides mentoring on how to get published.May also include advanced workshops for mid-career researchers or faculty
  • Research Connect– Forum for researchers, research managers, and library/information managers focused on issues in research, data management, and research performance and assessment
  • 7+ years in a combination of customer-facing sales and marketing roles (preferably B2B marketing, B2B sales, or consulting/marketing)
  • 5+ years experience in customer development, consulting, training, program management, and/or sales in service-oriented business or consultancy preferred
4

Customer Marketing Manager Resume Examples & Samples

  • Develop and manage National Accounts budget from concept to execution
  • Liaises with brand marketing teams to customize the national promotional calendar and new product launches where necessary for key accounts
  • Manages promotional post-analysis by promotion/account for success rate, sell-in/sell-thru, & key learnings
  • Manages cross-functional communication and timelines between marketing, sales, finance, creative, promotional purchasing
  • 5 + years of experience within trade, customer or brand marketing
  • Excellent communication skills, both written and oral
5

Customer Marketing Manager Resume Examples & Samples

  • Extensive experience in a senior marketing or commercial role
  • Proven success within the retail environment
  • Home entertainment / especially games product and industry knowledge is essential
  • Evidence of excellent interpersonal skills
  • Ability to work well within a broad team
  • Managed several products at one time
  • New release DVD's
  • Catalogue DVD's
  • Games
  • Games Catalogue
  • Consumer Products
  • Digital
6

Customer Marketing Manager Resume Examples & Samples

  • 10% Customer/Shopper Insights
  • Understand account objectives to ensure strategic alignment with SPHE priorities
  • Develop an excellent knowledge of the shopper and sell-through drivers for each account
  • Work with the Business Planning & Insights team to facilitate the implementation of shopper studies and ensure that learning can translate into account specific activities
  • Whilst planning marketing activity and building catalogue promotions work with the Business insights team to ensure all plans are backed up with insight and then reviewed post activity
  • 40% Planning & Implementation
  • Develop & implement in-store and online execution plans for all New Release titles and catalogue activity
  • Implement catalogue campaigns i.e. trade/seasonal/drafting opportunities with account as appropriate
  • Manage New release budgets and track spend by account to make sure that all activities are in line with the P&L and have ROI
  • Develop and present with the National Account Managers quarterly presentations to accounts managed
  • Liaise with the Product Marketing team to ensure sign off and support for tailored marketing activities and account exclusive offers
  • Track competitor activities and input into the overall Business Intelligence strategy
  • 15% Catalogue promotion creation and activation
  • Update and own the catalogue 12 month calendar ensuring that all drafting opportunities and retail campaigns are included
  • Using insights to create and build catalogue promotions to activate across all retail. Work with agencies when necessary to bring these to life
  • Manage the creative, mechanic, marketing support for the promotion; develop a critical path to ensure all KPIs are met and a P&L
  • 20% Fixtures, POS & Online Assets
  • Working with the CM team and Product managers, develop the creative direction for New release titles to be used across retail. Ensure guidelines are met and creative works with the overall title marketing plan
  • Responsible for the development and implementation of all POS, in-store merchandise and online asset (where necessary) with aim to maximize effectiveness within agreed budget and timeline
  • Communicate creative guidelines to accounts and ensure compliance (newsletters, mailings, media tagging, events, store communications etc.)
  • 15% Merchandising & In-store Execution
  • Execute range and space plan
  • Look for ways to continuously improve effectiveness of merchandising tactics
  • Manage contractual agreements with merchandisers, set objectives and targets for the year
  • Prepare detailed briefing packs for merchandisers/store managers
  • Monitor compliance by account and ensure issues are promptly resolved
  • Trade/Customer Marketing experience is required
  • Experienced gained within a Home Entertainment or a fast moving consumer goods (FMCG) company
  • Experience with and knowledge of UK retailers and trade environment
  • Good commercial skill set
  • A high standard in influencing and interpersonal skills, in order to build and develop strong client relationships
  • SAP, MS Office Suite- Outlook, PowerPoint and Excel proficiency required
  • Proven ability to provide strategic direction in a hectic, deadline driven environment
  • Demonstrated experience in setting and achieving sales objectives in conjunction with a sales team, agency or client partner
  • Demonstrated experience in project or campaign management
  • Organised and detail-oriented working style essential
  • Problem solving and an ability to be a positive and creative thinker to generate innovation solutions
  • Experience approving creative and working with agencies to deliver assets and services against a brief
  • Exceptional inter-personal communication skills are essential
  • Awareness of market trends and technologies
  • Must be able to work in a fast-paced environment and manage multiple priorities and accounts
  • Must have a flexible approach to work, be pro-active and have the ability to work with little supervision
  • Passion for the entertainment industry, digital entertainment and television industries
7

Digital Customer Marketing Manager Resume Examples & Samples

  • Contribute to strategic planning for digital customers
  • Generation of annual customer strategies together with Digital KAM and Marketing Director/Country Manager
  • Participation at strategic customer meetings and workshops
  • Presentation of strategic marketing approaches at customer'
  • Joint business planning with customers and attendance at monthly forecast meetings with Digital KAM
  • Creation of a rolling 6-month activity calendar per customer and alignment with customer (in conjunction with Digital KAM)
  • Adapt RM strategy in alignment with Fox brand strategy and customer strategy
  • Identify customer specific marketing mechanisms such as on store, social media, magazines, TV and online media, CRM, etc
  • Analysis of efficiency of marketing mechanism through relevant market data
  • Secure permanent presence in customer campaigns
  • Collaborate with Digital KAM and Marketing Director/Country Manager to develop and execute strategic marketing activities/promotions in line with overall HE marketing strategies for Italy
  • Product-/Operations-/Customer Management
  • Create catalog and new release thematic promotions and campaigns in line with physical HE approach to attachments and campaigns
  • Create and implement promotional plans including grass-roots initiatives, retailer programs, and partnerships with physical product (especially with hybrid customer)
  • Develop title specific trade materials in line with physical HE title positioning and marketing approach
  • Ad hoc promotions for specific products
  • Develop and manage local client promotion approvals including all elements such as online marketing, radio campaigns, direct mail, and creative artwork and messaging
  • Facilitate the sourcing of local language promotional materials
  • Review and approve client marketing campaigns
  • Liaise with several internal divisions within the global Company (Brand Marketing, Retail Marketing, Operations, Finance/Commercial Planning, Digital KAM, Market Insight, Sales)
  • Market Research (Supporting brand marketing, and working towards the market insight strategy)
  • Support and drive understanding of the current and future consumer and media landscape
  • Participate in market insight team’s regular VOD/EST business updates and reports to local and home office
  • Planning, creation and execution of retailer specific activities for FNR, catalogue and TV
  • Creation and execution of ret spec promotion mechanics like multi-buys, soft bundles, add-ons, pre-order mechanics
  • Customer Activation: develop mechanics to increase both avidity and penetration of digital buyers (e.g. driving customers from other digital categories such as Books, Music, Apps to usage of digital movies)
  • Creation and execution of ret spec theatrical cooperation. Relating to that coordination of activities between theatrical and customer
  • Sourcing of customer competition prize materials
  • Planning of special budgets
  • Creation and execution of CRM activities like customer screenings, incentives, customer events
  • Planning, booking, and creation of retailer‘s own communication tools
  • Input to planning, booking and creation of consumer communication tools for customer like TV campaign, radio campaign, print campaign
  • Integration of customer in Fox media campaigns, align with Fox marketing
  • Briefing of promotion and graphic agencies
  • Align with customer agencies
  • Champion customer software front-ends to track and alter title information (e.g. Sky, Telecom Italia)
  • Managing the annual retail marketing budget on digital customer and title level
8

Customer Marketing Manager Resume Examples & Samples

  • Work as part of a Fragrance Brands team to serve as a liaison between sales, marketing and Creative by providing knowledge of the customer to internal cross functional team members and by providing knowledge of the product group to field sales
  • Leverage learnings based on data provided through ROI tool to improve return on investment of trade funds
  • Own the development of a sales trade plan aligned with marketing and sales objectives
  • Participate in the development of sustainable pre-launch, launch and post-launch trade plans/analyses for the new item launches
  • Support best practice go to market strategy executions with strong, consistent processes and communication to the field
  • Work with sales management to develop national and account specific promotional programs
  • Manage customer service/short supply customer prioritization and product allocation issues with operations and sales
  • Build sales ready trade plans that are class of trade specific and aligned with the Fragrance Brands strategy
  • Support field sales execution of customer specific business plans and initiatives, including customer sales calls
  • Development and delivery of innovative customer and Fragrance specific product, placement, pricing and promotion strategies
  • Manage and track Fragrance activity at the trade level to ensure achievement of the plan and/or to identify potential gaps
  • Provide cross functional partners with a marketplace view of customer activity and communicating brand strategies to the field
  • Organize, analyze and draw conclusions from syndicated data sources and translating findings for application at the customer level
  • Support the field sales execution of customer specific business plans and category initiatives
  • 5+ years’ prior experience in consumer package goods sales environment, with 2+ years in direct selling or category management/analytical experience
  • Ability to positively influence decision makers up and down one or more levels, with and without authority, to achieve business objectives and ensure a fully aligned customer/company business plan
  • Recognized as a leader by customers, team members and internal business partners
  • Demonstrates effective communication and negotiation skills to solve problems, gain agreement with and inform others, while targeting long term objectives. Uses facts and data analysis to identify good options and make good decisions
  • Ability to create fact based presentations to translate sales objectives into customer strategy and business plans around distribution, merchandising, promotion and planogram placement
  • Ability to devise and deliver persuasive presentations, based on data driven insights and facts, to gain support for business strategies or initiatives both with customers and internal business partners
  • Demonstrates and effectively applies consumer industry and cross category knowledge & expertise
  • Serves as liaison between the customer, team counterparts and internal support team members to foster a culture of growth and collaboration
  • Represents the face of the company to the trade and the voice of the customer to the company
  • Penetrates the appropriate customer and internal functions to achieve maximum results on sales objectives
  • Acts with urgency to make the most of opportunities, address customer needs and accomplish goals and objectives including the launch of new items with excellence on speed to market and store penetration with maximum shelf presence for the opportunity
  • Ability to complete projects and follow processes to manage results including volume achievement
  • Ability to plan tactics to support broader company and brand objectives
  • Ability to manage funds and resources for the greatest ROI for the company
  • Able to identify and assess risk and prioritize competing demands for resources of time and money, and apply resources to maximize profitable sales
  • Ability to accurately forecast and predict business results
  • Cross Category experience by transferring to counter role
  • Director Trade Marketing
  • Management of a strategic customer
9

Digital Customer Marketing Manager Resume Examples & Samples

  • Segment and prioritise digital client base to identify those customers with the greatest potential upside through greater interaction and partnership
  • Build solid relationships with customers and maintain active long-term engagement
  • Plan and drive customer specific growth plans for Top Tier accounts
  • Ensure maximum exposure and support for Fox releases, become go-to studio partner
  • Secure best in class merchandising across digital platforms
  • Manage product lifecycle through pricing and promotions
  • Work closely with Home Office Digital and Brand Marketing teams to deliver on Fox strategy globally
  • Identify and implement digital growth initiatives
  • Draw on insights and performance data to maximize the digital business
  • Client Engagement
  • Build strong, productive relationships with key customer stakeholders
  • Work closely with customers to create joint, tailored, long-term growth plans that include aligned revenue goals, editorial and promotional planning to deliver best in class platform support
  • Hold two planning sessions a year with Top Tier customers
  • Present and champion Fox releases to customers and exploit all available channels to ensure maximum consumer reach
  • Collaborate closely with all relevant stakeholders to recognise customer specific digital growth initiatives
  • Utilise transactional data for by customer learnings and strategic planning
  • Graduate with Marketing degree preferred
  • Industry experience preferred
  • Solid experience in a digital commercial (marketing/sales) role
  • In-depth understanding of new distribution technologies
10

Customer Marketing Manager Resume Examples & Samples

  • Recruit, train and develop the customer marketing team
  • Exploit digital capabilities to deliver best in class customer experience
  • Identify local market needs and commercial opportunities and ensure marketing campaigns are executed to exploit those needs
  • Understand and adhere to brand identity and global guidelines
  • Develop and own the budget, and ensure consistent reporting and forecasting
  • Collaborate with your local sales teams to ensure the correct marketing activities are being executed in local languages and are customer focused and technically accurate
  • Oversee and deploy compelling marketing materials in the region
  • Marketing leadership experience
  • Ideally you should have experience of setting up teams from scratch
  • B2B marketing exposure ideally in Industrial products/Electrical/Electronic/Manufacturing industries
  • Ability to manage multiple projects, deadlines and changing priorities
  • Fluency in English and ideally one other Asian language
  • Readiness to travel up to 40% over the course of the year
11

Senior Customer Marketing Manager Resume Examples & Samples

  • Acting as the ‘point person’ across the retail team for franchise events at retail across all priority franchises and helping to unlock synergy within the calendar events
  • Acting as the contact on all Franchises for the Retail and Licensing teams, working closely with colleagues and agency partners to ensure we deliver against the strategic goals for all our Franchises
  • Lead other strategic initiatives and projects for the wider group as identified by Customer Marketing & Catalogue Management Director. Work closely with colleagues and key stakeholders to deliver
  • Working with Retail Sales Team and Customers to develop account plans to maximise opportunities for TWDC and our Customers, including trade/campaign support plans, in store space allocations, catalogue initiatives, staff programmes, local store marketing plans etc
  • Working with the Sales Planning & Retail Analytics Manager and Business Development Manager or Commercial Manager to provide recommendations to strategic accounts on promotions, co-op, P&P and display
  • Developing, proposing and agreeing promotional programmes with objectives and priorities by Customer
  • Monitoring and evaluating performance of promotional programmes and integrating key learnings into future plans
  • Working with licensees to deploy marketing funds into franchise building cross category programs
  • Monitoring actual spend by strategic accounts versus planned expenditure and evaluating the effectiveness of expenditure by Customer, promotion and key initiatives
  • Senior Manager level Consumer or Trade Marketing experience in either a vertically integrated or licensed business
  • A proven track record of managing multiple projects and customer plans
  • Demonstrable experience of successfully influencing a variety of stakeholders to gain ‘buy in’ both internally and externally
  • Account management or agency experience preferred
  • Experience of working in multi-level matrix relationship environment, in a multinational organisation preferred
12

Customer Marketing Manager Resume Examples & Samples

  • Identify customer opportunities and leverage their experiences into a detailed marketing plan/strategy
  • Develop multiple assets that can be used as a part of a detailed marketing plan/strategy and can also be used by Sales to demonstrate Polycom value to prospects
  • Use Salesforce.com to identify wins
  • Partner closely with Sales to identify customer opportunities
  • Be across long range marketing plans to ensure effective customer assets are created
  • Bachelor’s degree in relevant field preferred
  • 8+ years of related marketing experience, with 2 years' specific customer marketing skills
  • Knowledge: marketing strategies, understand the marketing mix, knowledge of data mining techniques, industry best practice on developing marketing assets (written and video). Cultural business acumen, some cultural insight. (needs to be up to date on the company’s priorities/business objectives and develop assets that align)
  • Skills: can leverage marketing mix, builds strong relationships across functions, extremely strong writing and video capabilities, mine data from tools such as salesforce.com, can develop effective marketing assets and customer campaigns, manage video process, strong project planning, organizational ability, budget management, creativity
  • Excellent time management and organizational skills
  • High degree of accuracy and attention to detail
  • Able to demonstrate flexibility and adaptability in a fast paced environment
  • Possess highly effective verbal and written communication skills
  • Capable to multi-task, prioritize work with minimal supervision
13

Customer Marketing Manager, Display Resume Examples & Samples

  • Identify and manage appropriate tools and platforms (e.g. demand-side platform) to enable management and flawless execution of channel
  • Devise, launch and manage a programmatic per-impression, auction bidding strategy that meets aggressive performance goals (e.g. win rate, CTR, click to new member CVR, etc.)
  • Develop deep subject matter expertise and act as the RTB Subject Matter Expert (SME) within Marketing organization
  • Identify, evaluate and manage necessary third-party vendors to enable RTB campaigns (e.g. data matching, data purchasing, access to exchanges, etc.)
  • Effectively manage RTB program budget, providing clear rationale for spend allocation
  • Collaborate with in-house creative team to test and optimize creative design, including dynamic display ad units
  • All other day to day activities required to effectively manage an RTB display advertising program
  • Direct work of others to achieve channel and program goals (e.g. annual financial results)
  • Create documentation to streamline operations and improve program efficiency. Train Specialists on subject matter
  • 5+ years of related experience with display advertising, digital marketing or online advertising including budget management
  • 2+ years of experience managing and developing a team of marketing professionals
  • Experienced with Atlas Ad Server (or like technology), Ad Planner, and negotiating direct media buys
  • Experience working with SQL or MySQL a plus, but not required
14

Customer Marketing Manager, Email Resume Examples & Samples

  • Partner with internal product management teams to communicate requirements of proprietary tools needed to grow and sustain effective channels
  • Coach and develop team of channel managers to drive measurable results for the business
  • Work with Merchandising team, the Social Media team, and the Marketing team at large to deliver the best possible daily messaging experience for zulily members
  • Partner with Data Science team to create propensity and attribution models for scalable targeting within outbound messaging channels
  • 6+ years of e-commerce email marketing experience required; experience managing a large retail subscriber base, social, and/or content marketing program preferred
  • 3+ years of managing a high-performing, results driven marketing team and demonstrated experience developing individuals and teams
  • Strong background in translating operational excellence into focus on customer experience at scale
  • Demonstrated skill in crafting engaging customer-facing content required; formal experience developing brand and voice a plus
  • Proven ability to effectively prioritize multiple opportunities and select work that will make a meaningful impact on the business
  • Employs a mobile-first approach
  • Analytical, testing, and Q/A background paired with mad Excel hacking skillz (and/or SQL experience) required
15

Customer Marketing Manager Resume Examples & Samples

  • Responsible for financial performance of customer acquisition programs (display, search, Facebook, TV, etc.)
  • Work with customer acquisition team to allocate and optimize budget across channels and countries
  • Determine near-term and long-term customer values and lifecycle metrics to support international marketing investment optimization across lifecycle and acquisition marketing
  • Develop lifecycle marketing strategies and plans that drive financial outcome through a customer first mindset
  • Collaborate with leaders of all areas of central marketing to ensure international requirements are incorporated
  • Define, build, and bring the international retail calendar to life in partnership with design and merchandising
  • Be the key thought partner for the Director of International in developing strategies for scaling existing and future international markets
  • 5 years of related experience with Customer Acquisition, Lifecycle, "Growth," or International marketing
  • Strong project and program management experience
  • Experience with negotiations with third party vendors and services
  • Experience in high paced, high volume multi-tasking role and environments
  • Excellent communication (verbal and non verbal skills)
16

Customer Marketing Manager Resume Examples & Samples

  • Deliver insights (consumer and industry) and apply to customers business
  • Contribute to customer’s long term planning process
  • Conduct customer marketing stewardship reviews
  • Provide customer business and opportunity assessments
  • SME leadership where needed
  • Host key strategic meetings (e.g. KO Lab and associated preparations with presentations, insights, briefing documents, SMEs etc.)
  • Fully leverage national marketing initiatives with customers
  • Foodservice Experience
  • Planning
  • Demonstrated personal leadership skills and influencing ability
  • Demonstrated creative and strategic thinking ability
  • 5-7 years’ experience in a consumer packaged goods company, preferably in both customer management and marketing roles
17

Customer Marketing Manager Resume Examples & Samples

  • Immersing themselves in clients culture, while being equally mindful of Aramark strategic objectives as experts in the breakroom space,
  • Supporting the AVP of Marketing in the sourcing and delivery of new & innovative product & equipment solutions
  • Ensuring implementation against merchandising standards established for client locations
  • Deploying marketing and consumer engagement programs throughout customer locations
  • Traveling across account locations to ensure that account standards are executed
  • Developing & deploying consumer engagement tools such as crowd-sourcing & insight gathering programs,
  • Supporting the National Account team at client meetings, including quarterly and annual business reviews
  • A minimum 3 - 5 years of professional experience in sales, marketing or digital marketing
  • Experience within a DSD, CPG or Field Service Organization preferred
  • Excellent verbal, written and interpersonal communication skills
  • Ability to synthesize multiple inputs into a clear, concise, and useful recommendation
18

Customer Marketing Manager Resume Examples & Samples

  • Responsible for delivering consistent brand experiences to retail consumers through effective management of advertising and retailer floor execution; and to Contract channel segments through effective management of strategic meetings, demand generation/B2B CRM, creative & messaging, digital media & content, traditional media, and showroom execution
  • Partner with internal sales teams to create strategic messaging, sell-in plans and co-marketing plans that support sales initiatives of Electrolux brands within the
  • Retailer and Contract channel segments; support sales team in influencing key Contract stakeholders
  • Leverage retailer, builder and authorized builder distributor online, media and print exposure through building relationships with key leads and aligning corporate media schedules, promotional programs, PR campaigns, and training efforts
  • Assist in the development and execution of specific customer annual co-marketing plans. To include detailed budgets and advertising plans (print, television, in-store materials, online, PR, billboard, ROP, etc), and in-store/showroom events
  • Responsible for monthly monitoring and reporting of retailer advertising quality metrics
  • Creation of strategic retailer online excellence plan; which includes: retailer website content management process, online product demo strategy, retailer website consumer question & answer functionality, digital co- marketing campaign development (social media campaigns, search, display advertising, visualization tools, mobile marketing, retailer specific online initiatives, in-store integration)
  • Aid in the development of in-store, showroom, model home/design center merchandising programs that align with the customers’ specific needs. This includes management of merchandising material inventory, and the creative execution of in-store account specific signage, POP, consumer materials, and catalogs
  • Track and record marketing spend and effectiveness of spend by customer
  • Participation in regular customer marketing meetings reviewing plans, progress and timelines
  • Fully support the marketing needs and requirements of key product launches across brands
  • Exceptional interpersonal and communication skills
  • Must have excellent customer management and networking skills
  • Ability to handle multiple projects and priorities simultaneously
  • Must have a full knowledge of PowerPoint, Excel, and Word
  • English
19

Customer Marketing Manager Resume Examples & Samples

  • Manages Spectra(r) fishing global marketing plan including generating market insight, developing marketing strategy, new product launches, customer management, pricing strategy, channel strategy and promotions
  • Owner of competitive intelligence and marketing strategy
  • Steward of Spectra(r) brand in recreational fishing segment
  • Delivers topline growth through close engagement with customers, sales pipeline management
  • Works closely with customers to determine opportunities, threats and develop a robust plan
  • Drives rapid ramp up and growth of Spectra HT in fishing
  • Travel required (25%)
  • Experienced marketer with 5 – 10 years of experience in B2B with familiarity of B2C environments
  • Strategic marketing mindset, expertise in market segmentation, brand positioning, developing value propositions and pricing strategy
  • Strong brand management skill set including promotional management (customer and trade promotions)
20

Customer Marketing Manager Resume Examples & Samples

  • Bachelor’s Degree in Engineering, Marketing or other business-related discipline
  • Minimum 5 years of experience in product/channel marketing or in a business or financial forecasting role
  • Experience with HVAC controls and Field Devices
  • Sales or Product/Marketing Experience in a B2B environment
  • Result Oriented
  • Great team and interpersonal skills
  • Analytical problem solving skills
  • Process and data driven
  • Energetic and Perseverant
21

Workplace Customer Marketing Manager Resume Examples & Samples

  • Advance the business through in-depth understanding of consumer insights, including demographic/psychographic trends, consumer perceptions/attitudes, need states, motivations, and purchase/consumption behavior and implications to your customers
  • Be the Workplace expert on Micro Marts, a segment growing exponentially as relates to types of activation that Workplace and customer specific can leverage
  • Own Activation with Hydration and Perform brands for Workplace translating opportunities and advocating with Brand and Brand Integration on behalf of Workplace
  • Own strategic marketing position with customer C-suite
  • Translate annual AOP roll-out opportunities into tangible, account specific marketing action plans. Plans should include annual marketing recommendations that support PepsiCo Big Bets and complement customer missions
  • Generate impactful marketing programs and consumer engagement opportunities that have scale, are repeatable, & improve efficiency and effectiveness in market
  • Assist Marketing Sr. Manager in identifying compelling PSP and AOP initiatives
  • Serve as primary liaison with the brand and cross-functional teams; successfully leading them to execute projects on time, within budget and solid ROI
  • Leverage national media, music properties, sports sponsorship, and social media wherever possible to elevate engagement
  • Own Monthly updates - project status, program modifications, budget tracking, and other timely information to facilitate effective decision making
  • Own Quarterly customer deliverables - Cycle recommendations for USG and Sodexo/entegra
  • Lead Monthly/Bi-Weekly customer call meeting content - develop call reports and follow-ups
  • A minimum of 5 years prior Marketing, Sales, or Management experience
  • Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
  • General understanding of PepsiCo's bottling network and go to market process
  • Candidate should be comfortable with making presentations both internal and external
  • Must be able to initiate change management, inspire others to think differently, and collaborate with the sales team to make change happen
  • Candidate must be able to analyze sales data and other insights, and offer tactical and strategic solutions to solve problems and grow the business
  • Ability to take initiative and follow-up independently
  • Excellent interpersonal/organizational skills
  • Excellent communication and written communication skills
  • Beverage/Bottler/Foodservice/Retail experience is required
  • Highly motivated individual with excellent communication, negotiation, influencing skills
  • Must have impeccable follow up skills
  • Position requires 20-30% overnight travel
22

Senior Customer Marketing Manager Resume Examples & Samples

  • B.A. or B.S. with 7-10 years of experience with Consumer Packaged Goods or FoodService industries; restaurant experience is a plus; MBA preferred
  • Proven expertise in creative Agency management and ability to mobilize a diverse team of internal and external constituents
  • Demonstrated ability as a "big idea" thinker
  • Strong leadership & story telling skills including ability to present to Senior management, Customers and Agency partners
  • Proven relationship building and communication skills
  • Ability to influence and understand varied points of view
23

Customer Marketing Manager Foodservice Resume Examples & Samples

  • Lead the creation and agency briefing process to deliver account-specific promotions with 7E customers, to support activation of national programs
  • Drive impactful marketing programs and consumer engagement opportunities that have scale, are repeatable, & improve efficiency and effectiveness in market
  • Participate in the development of communications and content around our brands that drive consumer excitement and incent purchase
  • Apply in-depth understanding of consumer insights, including demographic/psychographic trends, consumer perceptions/attitudes, need states, motivations, and purchase/consumption behavior to advance the business
  • Activate national and local media, music properties, sports sponsorship, social media
  • Own customer C-suite marketing coverage
  • Lead cross-functional teams to execute projects to successful completion, including the successful launch of new products
  • Serve as primary liaison with the brand and cross-functional teams
  • Assist Marketing Director in building compelling SBP and AOP
  • Customer management/Account management experience or previously worked for a large c-store, retailer or restaurant customer is preferred
24

Customer Marketing Manager Resume Examples & Samples

  • Pursue category management
  • Manage promotion efficiency
  • Franchise Sales Plan development
25

Customer Marketing Manager, China Resume Examples & Samples

  • Participate in sales account planning to capture insights on sales ambitions
  • Provide input on CU/account marketing content needs to global point of contact
  • Input to activation success and suggest needed changes
  • Market insight and analysis
  • Customer insight
  • Relationship building
  • The deadline of job application will be August 28th, 2016
26

Customer Marketing Manager Resume Examples & Samples

  • 8-10 years of experience in business-to-business marketing, preferably with audio, technology, electronics, or engineering products or services
  • Automotive industry experience strongly desired
  • Experience in business-to-business marketing & development, customer relationship management, project management, marketing communications
  • Strong customer orientation, proactive work style, ability to multi-task, strong aptitude for collaborating in a matrix organization, flexible and adaptable to changing conditions, ability to work under deadlines, passion for quality and attention to detail
  • Bachelor’s degree required, with preferred concentration in Marketing, Business Management, or Engineering. MBA desirable
27

Customer Marketing Manager, Japan Resume Examples & Samples

  • Support the creation of effective account strategy and plan for specific CU/account to accelerate adoption
  • Contribute to the analysis of key customer stakeholders preferences regarding areas of interest and preferred communications channels
  • Activate customer engagements for impactful customer experiences within specific CU/account, such as support the execution and follow-up of the global marketing campaigns around the customer journey ensuring collaboration between sales and marketing
  • Execute customer specific events, workshops and activities based on global campaigns activation plans
  • Support the lead generation process with specific CU/account together with the demands operations team
  • Establish relationship with customer counterpart in order to engage early on in the sales journey
  • 3+ years of related experience
  • LI-GB1
28

Customer Marketing Manager, Taiwan Resume Examples & Samples

  • Drive customer engagements and create impactful customer experiences within specific CUs, including planning, managing, executing and following -up on global marketing campaigns around the customer journey driving collaboration between sales and marketing
  • Provide input on CU marketing content needs to global point of contact
  • Plan and execute customer specific events, workshops and activities based on global campaigns activation plans
  • Help to position Ericsson as a market leader and stimulate market growth
  • Speaking and presentation skills
  • LI-POST
29

Customer Marketing Manager, Japan Resume Examples & Samples

  • Measure activation success and analyze needed changes
  • Build strong relationships with customer counterparts in order to engage early on in the sales journey and create the need for the customer
  • Demand generation skills
30

Customer Marketing Manager Resume Examples & Samples

  • Key focal to help develop the 5 year rolling strategic plan (STRAP) for Trend Brand along with the ASEAN Marketing Leader and the Honeywell E&ES APAC leadership team to deliver above the market profitable growth
  • Establish market size and competitor strategies (both established and emerging). Understand customer needs through Voice of Customer. Identify high growth market segments and ways to address them
  • Liaise with APAC E&ES strategy & product marketing team to define unique product portfolio needs tailored to ASEAN market
  • Enabling the E&ES ASEAN team to plan and execute the Annual Operating Plan (AOP) across revenue, profitability and working capital
  • Developing tactical marketing that includes channel expansion & management strategy , new customer acquisition, promotional programs to increase awareness and generate customer demand for our products & solutions
  • Run the SIOP process through portfolio management and demand forecasting. Participate in executive SIOP
  • Manage pricing strategies, policies and maintenance of pricing database
  • Conduct Tech. Training on Trend BMS, IQ Engg to SI’s/End Customers
  • 4-6 years experience in a marketing role (channel marketing, strategic marketing)
  • Understanding of Industry business dynamics and value drivers
  • Demonstrated ability to influence and direct resources across multiple functions ranging from engineering, marketing, quality, sourcing at the same time bringing an integrative thinking with demonstrated business acumen
  • Understanding of microeconomics and financial concepts and the link them to business strategy
  • Strong financial and excel modelling skills
  • High level of written, oral communication and presentation skills
  • Understanding of industry for the portfolio being managed
  • Strong influencing and negotiating skills with the ability to motivate and build high performance, cross-functional teams
  • Ability & Skillsets to deliver Trend BMS training to SI’s, End Customers
31

Customer Marketing Manager Resume Examples & Samples

  • Brand conversion with shoppers/consumers
  • To help them better understand the shopper/consumer, distributor and customer situation within their region
  • Ability to build or adapt the selling story or opportunity to a region’s dynamics
  • An ability to inspire indirect reports to maximize output (i.e. Guinness Brewery Ambassadors)
  • To develop & translate customer & shopper insights into channel or customer specific programming goals
  • Restlessness to learn to be able to stay up to date on national and local trends within channels, categories, customers, consumers and shoppers
  • Influencing skills- Having a good data driven story is critical, but you must be able to influence the distributor sales teams and customers to support DGUSA programming goals
  • At least 4 years of commercial experience working with sales teams (distributor/suppliers) and performance management evaluation of programming tactics
32

Assistant Customer Marketing Manager Resume Examples & Samples

  • Understand shopper profile and brand strategies to lead the development of channel promotion and new product launch plan
  • Ensure effective execution of promotion and new product launch plan
  • Conduct category review with retailers
  • Initiate and develop instore merchandising that best fit store format and shopper profile for effective instore brand visibility
  • Ensure continuous improvement on promotion efficiency via rigorous ROP analysis / cost improvement projects
  • Manage account specific CP budget
  • Handle forecast for promo packs and manage forecast for whole brand
  • Deploy brand plan to customer focus plan
  • Bachelor degree in Marketing, Business or related disciplines
  • 3 - 5 years’ experience in sales and marketing or key account management, preferably gained in FMCG company
  • Proficiency in Chinese and EnglishTrade Relations
33

Group Customer Marketing Manager Resume Examples & Samples

  • Identify, integrate and manage appropriate tools and platforms to enable management and flawless execution of business
  • Develop deep technical and analytics subject matter expertise and act as the marketing Operations/Insights Subject Matter Expert (SME) within/without the Marketing organization
  • Identify, evaluate and manage necessary third-party vendors to enable online partner marketing campaigns and execute ‘proof of concepts’ to validate expected results
  • Effectively manage fixed costs budget, providing clear rationale for spend/investment
  • Manage/work with 3rd party vendors such as analytics vendors, Facebook API, bid management platform, media agency etc
  • Collaborate with others to achieve channel and program goals (e.g. annual financial results); Partner with marketing managers to measure campaign performance leveraging the right attribution models, identify trends, forecast future performance, and present findings and recommendations to the team
  • Develop necessary program reporting, dashboards and one-off analyses, providing ability to monitor the health of the program and effectively communicate performance; Identify measurement plan, key success metrics, and reporting for new campaigns and recommend the right tools for measurement
  • Work closely with Technology team and other key stakeholders to ensure appropriate data capture, infrastructure and integrity
  • Effectively lead through others; Develops high performing team of marketing operations managers and analysts; Hires high-potential talent to support optimal org design and staffing plan
  • 7 - 12 years of related experience with marketing operations and analytics
  • 7+ years of leadership and people management experience
  • High proficiency with MS Excel, SQL, Google BigQuery, Google Analytics, Omniture, Tableau, Python and R a plus
  • Experience with statistical analysis and building statistical/economic models (e.g., regression, experiment design, hypothesis testing)
  • Knowledge of marketing mix analysis, fractional / probabilistic attribution and associated platforms (Visual IQ, Convertro)
  • Understanding of data management and warehousing
  • Exceptional organizational and project management skills
  • Expertise and knowledge in testing methodologies such as A/B, multivariate etc
  • Ability to tackle challenging problems autonomously with positive attitude in a fast-paced environment
34

Customer Marketing Manager Resume Examples & Samples

  • 1) Drive regional growth initiatives for the ‘Projects & Automation Solutions’ business unit
  • 2) Drive regional product initiatives, be the local point person for global product marketing teams
  • 3) Sales Force Effectiveness: Win-Loss analysis, Pricing analytics to establish market operating prices, Technical sales guides to help Business, Sales and Proposals teams to enable orders
  • 4) Business support: Drive special projects/ initiatives for the business leadership
  • 5) Frequently contribute information and ideas to the strategy formulation process, and to the production of marketing plans and budgets
  • 6) Consistently work with Marketing Communications team to effectively promote HPS in the marketplace through customer and industry events and collateral
  • Experience required: 6 to 10 years of experience
  • Domain: Industrial/ Energy; B2B (O&G/ Refining background preferred)
  • Function experience: Marketing, sales, business development, strategy and analytics. Experience in customer facing roles is highly desirable
  • Domain knowledge:Knowledge of industrial automation systems; understanding of process/ heavy industries; understanding of Indian customer base and their buying behaviors
  • Self-drive:High-energy, creative and resourceful self-starter who demonstrates leadership skills and instinct
  • Results-orientation: A driver who possesses the ability to take actions and implement effective solutions in a timely manner. Demonstrate results in large, complex, matrix organizations
  • Executive presence & communication skills: Good executive presence and communication skills; the role involves communication/ discussions with/ presentations to leadership levels
  • Analytical Thinking and Decision-Making: A “conceptualizer” of enterprise and market trends/issues who can then integrate that thinking into marketing and business strategies, and is decisive and logical at thoroughly evaluating issues
  • Program management skills:Excellent planning, execution and program-management skills
  • Strategic marketing skills: Understanding and experience with the ability to practically apply, must link strategies to financial results via actions…especially actions with the sales force
  • Problem solving capability: A creative yet pragmatic problem solver. Methodical, hands-on as well as detail-oriented
  • Teamwork and Interpersonal Skills: A team player and builder, receptive to ideas from others, shares information and keeps team members and partners informed, works effectively with others to identify and resolve issues. Excellent interpersonal skills and an ability to interact successfully with all levels of management as well as a diverse work force
35

Associate Customer Marketing Manager Resume Examples & Samples

  • Develops marketing programs that strengthen brand value over time, versus the competition
  • Interfaces across functions at the customer to develop mutually beneficial programs and actionable solutions
  • Establishes benchmarks and performance targets to measure the impact, effectiveness and efficiency of communications and programs in achieving objectives
  • Converts strategies into actionable tasks
  • Links the activation strategies and tactical activities to objectives
  • Executes key marketing plans to achieve overall brand objectives and drives desired behaviors
  • Understands Lamb Weston brand equity, how to use it, and build it consistently over time. Knows and reinforces brand standards. Is an ambassador of the brand
  • Uses basic data resources and research methodologies appropriately and knows what they provide
  • Understands and analyzes consumer/patron, operator/distributor and market information to develop initiatives
  • Differentiates facts vs. insights
  • Recognizes unique or relevant insights upon which new/innovative concepts can be built
  • Understands New Product Development processes and Lamb Weston innovation planning, and makes decisions consistent with the direction of the innovation strategic plans
  • Understands the core truths, and Reasons To Believe of the brands in our portfolio, and leverages unique features, attributes, technologies and performance characteristics of each of the brands and products to activate reasons why distributors/ operators/ consumers buy and how they use particular products
  • Bachelor’s degree; Masters degree in Marketing or a related field preferred
  • 3 years of Marketing related experience or a related combination of education and experience
  • Strong verbal and written communication skills a must, including communication across cultures
  • Fluency in English required and fluency in foreign language(s) a plus (preference for Korean, Hindi, SE Asian languages, or Chinese)
  • Ability to use and apply a variety of technologies and tools, including Microsoft Office Suite, with CRM use a plus
  • Ability to take direction under the supervision of a Customer Marketing Director or Manager, who sets objectives and priorities, assigns and evaluates work and provides development
  • Project Management - Lead cross-functional project teams. Set clear logical project objectives, plans and timelines. Communicate progress and outcomes to project stakeholders
  • Cross-Functional Resourcing - Ability to understand, apply and integrate knowledge of Lamb Weston, its customers and the industry as a whole, across functional areas, including supply chain, to optimize performance
  • Up to 25% travel - Valid US driver’s license and ability to meet Lamb Weston driving standards
36

Senior Customer Marketing Manager Resume Examples & Samples

  • Drive sales plans around; assortment, merchandising, pricing and shelving for our brands, monitoring and assisting in the delivery of top-line and bottom line commitments from sales perspective,
  • Drive Core business sales planning best practices across our brands, ensuring BMT and account teams are equipped with content and tools to deliver a balanced growth model for core/seasonal/innovation segments
  • Assist in the development and recommend input to high quality and fact-based sales plans and planning Inputs for non-seasonal new items and promotional programs across our bands
  • Provide pack level input and customer centric perspective on brand performance in preparation for S&OP Step 2, representing sales at Pre-Step 2 meetings
  • Assist in planning, development and presentation of sales & brand materials at all key Trade Shows and Customer Collaboration Planning sessions , ensuring our sales strategies and brand initiatives are well represented
  • Provide strategic perspective, monitor and track set strategic spending frameworks, display targets and brand communication priorities for annual plans,
  • Integrate BMT sales inputs for S&OP Step 2 volume forecast, partnering with Sr. Sales ROI Manager to align on forecast each REV cycle,
  • Coordinate with the brand operations managers to ensure delivery of brand NQC objectives and retail freshness commitments across our brands, ensuring the BMT implements processes and programs to address,
  • Analyze and recommend improvements to relevant trade spend overlays for our brands, ensuring field sales understands the criteria and has all the proper tools and selling materials for new distribution or other strategic sales initiatives
  • Provide perspective on sales and customer thinking for 5 Year brand plans
  • Provide fact-based and consistent new item sales inputs prior to brand IR commitments
  • 7 years Field Sales/Internal Sales/Marketing roles
37

Regional Customer Marketing Manager Resume Examples & Samples

  • Achieving of volume/value targets by Month/QTR/year for total region with direct responsibility of domestic channel
  • Develop and execute Trade Marketing initiatives in coordination with ASSOCIATE DIRECTOR CUSTOMER DEVELOPMENT, Marketing and ASM’s
  • Distribution and display leadership support to Regional team
  • Regional custodian of all RE/Channel/Geography program in the retail channel and keep complete track of outlet wise business trends. Contribute continuous need based refinement of all program in coordination with ASSOCIATE DIRECTOR CUSTOMER DEVELOPMENT and implement in the region
  • Contribute in creating the correct GTM model; determine town and outlet penetration suitable for current and future business growth in the region
  • Custodian of Regional Performance parameters, analysis and contributor to action plans
  • Energize FF through innovative and exciting incentive plans that will make them stretch for challenging goals and exploiting the market potential
  • Facilitate deliver of targeted training for front line sales team in retail channel in coordination with ASMs
  • Manage FG&A budgets at region
38

Senior Customer Marketing Manager Resume Examples & Samples

  • 5+ years of customer marketing experience, in a B2B enterprise software environment
  • Demonstrated understanding of integrated marketing practices and customer marketing program planning and measurement
  • Experience driving programmatic customer programs between sales and marketing
  • Understanding of customer lifecycle and how marketing can help with adoption, engagement and satisfaction
  • Extremely organized and detail­-oriented, with proven project management abilities
  • Ability for travel up to 20%
39

Senior Customer Marketing Manager Resume Examples & Samples

  • Proactively identify cross-sell and upsell revenue opportunities and develop a plan to capture the revenue
  • Discern actionable and strategic insights from existing customer data, available data appends and predictive modeling programs; champion putting these insights into action across the organization
  • Leverage prior experience with Account Based Marketing to develop integrated campaigns targeting our key customer accounts across multiple channels
  • Build and execute customer marketing programs, including personalized strategies and tactics to reach key customer accounts
  • Measure and provide regular reporting on effectiveness of customer marketing campaigns; optimize current and test new programs as a result
  • Partner with cross-functional teams, including analytics and sales, to prioritize key customer segments and develop innovative personalization strategies to increase customer engageme
  • 6+ years relevant marketing experience, including digital marketing/demand generation, customer marketing or Account Based Marketing experience
  • Demonstrated track record of developing integrated marketing campaigns that drive revenue
  • Hands-on experience with marketing automation platforms (Marketo preferred)
  • Effective presenter, negotiator, collaborator - regardless of org structure or hierarchy
  • Strong analytical acumen and a keen ability to turn data analysis into actionable insights
  • Prior experience with Account Based Marketing at multiple companies preferred
40

Customer Marketing Manager Resume Examples & Samples

  • Support the creation of effective account strategies and plans for specific CUs/accounts located in Mumbai to accelerate adoption
  • Activate customer engagements for impactful customer experiences within specific CUs/accounts, such as support the execution and follow-up of the global marketing campaigns around the customer journey ensuring collaboration between sales and marketing
  • Provide input on CUs/account marketing content needs to global point of contact
  • Support the lead generation process with specific CUs/account together with the demands operations team
  • Establish relationship with customer counterparts in order to engage early on in the sales journey
  • Marketing knowledge & skills
  • University degree in Business, Marketing, Communications or equivalent training/experience
  • 12+ years of related experience
  • Understanding of the digital marketing
41

Customer Marketing Manager Resume Examples & Samples

  • Should possess Channel Management, customer marketing and sales experience in a similar Business to Business Product company with relevant Building Controls industry experience
  • Strong general marketing skills (conducting VOCs/ OVOCs, competitive positioning, identifying CTQs, developing value proposition and flawless execution of product launches)
  • Demonstrated ability to influence across sales organization
  • Identifying and understanding market and technology trends, and linking them to business strategy
  • Strong financial and excel modeling skills, and excellent power point slide preparation as well as presentation skill
  • Experience in conducting secondary and primary research; competitive analysis
  • Undergraduate degree in Business or Engineering
  • MBA from a recognized Business School preferred but not necessary
  • Possess strong Office Automation Product knowledge (Excel, Word, PowerPoint, etc.)
42

Associate Customer Marketing Manager Resume Examples & Samples

  • Support the Contract channel’s customers with marketing programs and assets to grow our brands in their stores and showrooms
  • Collaborate with internal sales teams to create sell-in plans and co-marketing plans that support sales initiatives of Electrolux brands within the Retailer and Contract channel segments; support sales team in influencing key Contract stakeholders
  • Assist in the development and execution of specific customer annual co-marketing plans. To include detailed budgets and advertising plans \(print, television, in-store materials, online, PR, billboard, ROP, etc\), and in-store/showroom events
  • Monthly monitoring and reporting of retailer advertising quality metrics
  • Assist in optimizing the online consumer experience through our customers websites; which includes: retailer website content management process, online product demos, retailer website consumer question & answer functionality, digital co- marketing campaign development \(social media campaigns, search, display advertising, visualization tools, mobile marketing, retailer specific online initiatives, in-store integration\)
  • Manage a calendar of insertions, custom creative units, approval and audit of marketing activities
  • Test and learn showroom experiences with the Authorized Builder Distributors
43

Customer Marketing Manager Entry Level Resume Examples & Samples

  • Professional business demeanor with strong ability to influence and negotiate for win-win scenarios
  • Possess strong sense of urgency, determination and resiliency
  • Proactive time management and prioritization skills
  • Strong organization skills, with a commitment to maintain accurate records
  • Demonstrate initiative to meet or exceed project objectives
  • Comfortable working in a rapidly changing environment - flexible to working hours, project tasks, responsibility, team culture
  • MBA Graduate preferred with some technical skills/background; Engineering or science B.S. a plus but not required
  • Broad knowledge of semiconductors, system design, storage and computer architecture
  • Preferred candidates will have prior experience with SSD and Flash technologies
44

Customer Marketing Manager Resume Examples & Samples

  • Analyze the account from market, customers and competitors perspectives
  • Develop effective account strategy and plan for specific accounts per CU to accelerate adoption
  • Participate in sales account planning to share market insights and to develop insights on sales ambitions
  • Analyze key customer stakeholders preferences regarding areas of interest and preferred communications channels
  • Drive lead generation with specific accounts/CUs
  • 5+ years’ of relevant experience
  • Understanding of digital communications
45

Customer Marketing Manager Resume Examples & Samples

  • Bachelor’s Degree in Engineering (Electrical, Electronics or Mechanical)
  • Minimum 8-10 years of experience in B2B commercial role: Product Marketing, Customer or Channel Marketing, Product Management, Portfolio Management, Business Development
  • Experience & hands on knowledge with Building/HVAC controls, Lighting and Field Devices
  • Exposure to one or more of functional skills: New Product Development, Channel Management, Product Marketing
  • Expertise in PowerPoint and Excel
46

Customer Marketing Manager Resume Examples & Samples

  • Developing and maintaining system solutions to control and automate effective communication with customers
  • Manage bureau and other external suppliers and resources in order to improve effectiveness of the renewal process
  • Responsible for all New Scientist retention activity including presenting proposals and reporting back to the publisher and marketing teams
  • Work closely with the central RBI Subscription Renewals team as well as the wider Audience Development teams for other RBI brands
  • Plan, implement and maintain subscription renewal activity for New Scientist
  • Monitor and analyse renewal response to identify potential problems or opportunities and present information to the Audience Development Team
  • Working closely with our fulfilment bureau to ensure subscribers receive excellent customer service
  • Analytical skills. High level of numeracy and ability to pay close attention to detail. Ability to plan, test, implement and analyse results for a range of both online and offline activity and advise on future strategy based on results/trends
  • Communication. Ability to communicate effectively at all levels both internally and with external suppliers
  • Prioritising. Ability to manage workload and prioritise appropriately based on urgency and ROI
  • Marketing tactics. Ability to effectively use a wide range of marketing techniques including web and e-marketing, direct mail, inserts, advertising and telemarketing
  • Team player. Work closely with other teams within the marketing department and the publishing teams
  • Organisational skills. Excellent organisational skills with the ability to work to tight deadlines, manage several projects simultaneously and use initiative
  • Creative copywriting. To write effective copy for direct marketing material
  • Direct marketing experience, both offline and online marketing
  • Experience of working in subscription retention marketing – preferably from a B2C role
  • Educated to graduate level
  • Preferably with a marketing qualification (IDM or CIM)
47

Customer Marketing Manager Mexico Resume Examples & Samples

  • Contribute to the high-performance marketing culture
  • Provide input on content needs to global point of contact for solution marketing
  • Support lead generation with customers together with the demands operations team
  • Position Ericsson as market leader and stimulate market growth
  • Single point of contact for communications demands into customer marketing dimension
  • Ericsson Knowledge
  • Market Insight
  • 5+ years of relevant experience
  • Experience working in a dynamic and fast moving environment
  • LI-FB1
48

Assistant Customer Marketing Manager Resume Examples & Samples

  • Inputs into customer 4P (Product, Presence, Pricing, Promotion) strategy & drives the execution plans of in conjunction with national account teams, and applies Category success models for 4P within retailer
  • Works with customer and national account teams to execute agreed local success models into store
  • Responsible for specific retailers to lead category management projects and optimise range and merchandising
  • Translate consumer and customer understanding into leading category insights and strategies
  • Presenting Category strategies/ vision and 4P strategy to our customers
  • Be the customer knowledge expert for the account portfolio
  • Establishing collaborative partnerships with key accounts separate from the sales team
  • Continuous analysis of the customer's position, works together with the Key Account Manager to recommend in store actions aimed at strengthening Reckitt Benckiser's position in the category
  • Educated to minimum Bachelor’s degree level in a commercial subject
  • Sales / marketing / data or retail management background, with strong category management experience within FMCG
  • Ability to analyse large volumes of complex information, interpret & construct straightforward plans
  • Confident and capable of communicating and operating at all levels
  • Leadership and interpersonal skills capable of building strong working relationships
  • High level of creativity with strong influencing/negotiating skills
  • Possesses positive working attitude
  • Strong communication skills, both written and oral (in English) with at least one other language preferred
  • Strong understanding of sales and marketing strategy and planning issues
49

Customer Marketing Manager Resume Examples & Samples

  • Drive customer engagements and create impactful customer experiences for multiple accounts, including planning, managing, executing and tracking progress of global marketing campaigns across the customer journey ensuring collaboration between marketing and sales teams
  • Responsible for demand generation for selected customer activities
  • Domain knowledge (industry / portfolio)
50

Reserve Customer Marketing Manager Pebac Resume Examples & Samples

  • Bachelor’s Degree required in Business or related field
  • Minimum 5 years of experience in sales and /or customer marketing /trade marketing, shopper marketing areas with specific experience of distributor based businesses. Preferably with experience in Luxury business
  • Good understanding about how the total sales organization operates and how to drive its effectiveness
  • Proven experience leading, coaching teams and effective while working cross-functionally
  • Ability to work around and within a variety of different market conditions and demographic factors
  • Strong influencing, negotiation and collaboration skills, with a range and adaptability of style
51

South Region Customer Marketing Manager Resume Examples & Samples

  • Deliver on cyclical timeline requirements to ensure activity is developed and delivered on time, in full
  • Develop the quarterly activity plan for each brand at city/CDOS/contract type level
  • Work with regional teams to develop outlet plans based on the above
  • Track and evaluate execution of plan
  • Manage field sales feedback process on activation issues & opportunities
  • Develop, manage and track execution standards of identified brand sales drivers
  • Deliver activation targets and other KPI requirements
  • Coach regions on outlet planning, execution standards, and performance indicators
  • 8+ years in Sales and / or Brand Marketing with strong track record
  • Analytical thinking, data trend analysis, insight generation
  • Self-motivated and willingness to push the boundary
  • Ability to work in diverse environment with strong cross functional communication ability
  • Good understanding of DWS Capabilities, tools and systems and how these interact together to deliver brilliant execution in outlet
  • Experienced in CDOS, QDVPPP, Sales Capabilities such as structured call, persuasive selling & brand passion, Targeted Trade Investment, Customer Profitability
  • Requires strong financial understanding & basic modeling skills
52

Customer Marketing Manager Resume Examples & Samples

  • Ensure Baltic channel and customer strategy development according new market trends and insights
  • Provide sparring on the customer development strategy together with the Baltic Sales Team, ensuring our key strategic initiatives are integrated into the customer business plans
  • Provide channel insights and campaign mechanics to set effective monthly BTL activity plans
  • Drive and challenge Baltics Sales and Execution Team to meet key strategic initiatives and monthly targets
  • Follow through monthly activity execution, analyze results and make consistent improvements
  • Implement strong process on how to optimize campaigns and instore materials via innovation
  • Engage and drive customer projects together with Baltic Sales and Marketing Team, participating in customer presentations, as shopper and category expert
  • Responsible of BTL budget (management & transparency) allocation based on guidelines
  • Represent the Baltic business unit in the NBB customer marketing network and work in close collaboration with NBB trade marketing team
  • Be on top of the latest channel and retail developments and insights and proactively share internally
  • Share and implement best practices from other BUs / Regions
  • You have a MSc in Economics, Business Administration or Marketing
  • You have a proven background from a FMCG company and a thorough understanding of customer and retail processes
  • You have around 3 years of KAM/trade marketing experience and you are passionate about excellence in execution and leveraging the potential of a strong brand
53

Customer Marketing Manager Resume Examples & Samples

  • Lead total beverage marketing strategy in collaboration with Sales Leadership
  • Provide customer business and oppty assessments
  • Leverage internal tools and resources to support customer strategy (e.g. via channel, asset and brand)
  • Work closely (liaise) with CCNA counterparts to bring relevant insights and initiatives to the organization
  • Develop and execute channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity
  • Working with sales teams in the development, execution and follow - up of sales plans of assigned customer base
  • Participate actively in the Annual Customer Plan process
  • Provide strong financial acumen to all business decisions and provide post analysis to ensure goals are met
  • Work with sales teams to jointly present major initiatives to customers
  • Assisting customers in reaching sales potential on company products by offering creative merchandising ideas
  • Handling customer issues/opportunities promptly
  • Building relationships with marketing contacts of key customers
  • Ability to recognize, understand, and interpret shopper behaviour, brand strategies, channel and customer needs, and turn this knowledge into action and results
  • Coca-Cola Channel business knowledge an asset
54

Customer Marketing Manager Academic Resume Examples & Samples

  • Support short to medium term sales objectives in territory
  • Align regional needs with central planning of campaigns/events
  • Develop and execute on the field marketing plan in alignment with the Regional Account Director
  • Maintain rich & innovative channel mix: on-site events, on-line DM, Social Media and PR
  • Monitor costs against budget for all marketing campaigns
  • Work with the Account Manager, Solution Sales Managers and Customer Consultants to identify key customer advocates and leverage them in the field marketing plan
  • Track and maintain a good understanding of customer value perceptions (regional perception) of Elsevier
  • Network and liaise with local press agents to ensure corporate news is properly circulated to the media always aligned with the corporate programs
  • Capture and share structured product and market feedback from customers
  • University Degree preferred in Marketing (Bachelor min)
  • Very strong communication skills both written and spoken in English
  • Good understanding of domain and customer segment
  • Experienced in working in an international matrix organization
  • Excellent networking skills and relationship management as well as communication skills
  • Creative hands on mentality
  • You will be a passionate and driven marketing manager with up to date knowledge of cutting edge marketing techniques
55

Customer Marketing Manager Resume Examples & Samples

  • Strategic planning development, deployment and execution of in-store activations which leverage shopper insights to effectively meet brand and customer objectives, maximizing sales and return on investment
  • Partner with global teams and local agencies to create disruptive and impactful in-store materials designed to driver conversion of the shopper in-store through breaking down penetration barriers
  • Lead the team to ensure that customer facing sales and in-store materials are tracked and catalogued. Lead a structured process to manage communication and order management into the sales team
  • Deliver compelling programs that maximize the availability of our brands and provide commanding presence in-store in line with Mars Food and customer objectives
  • Work closely with other functions to ensure excellence in execution and effective in-market delivery
56

Customer Marketing Manager Resume Examples & Samples

  • Take part in development of annual NKAs planning process. Responsible for creating NKA activity plans based on annual brand plan and category vision
  • Develop & execute account specific promotions jointly with KAMs/ Marketing teams according to the brand strategies
  • Work out NKA/customer presentations (listing, launch, account quaterly reviews, promo planning, market overview, co-projects etc.)
  • Take part in negotiations with assigned NKAs in cooperation with KAMs/GKAM
  • Prepare in-depth promo evaluation analysis
  • Coach account managers in trade marketing approach
  • Plan and allocate budget per brands for assigned NKAs (in-store activities, new listings, loyalty programs etc) in cooperation with KAMs, GKAM. Follow up on approved plan and initiate corrective action
57

Customer Marketing Manager Resume Examples & Samples

  • Developing clear M&E and roll-out plans while leading the cross functional team to flawlessly deliver the plans
  • Management of key stakeholders to ensure engagement leading to successful project delivery
  • Ensure learning from projects is communicated to other teams working on similar opportunities and look for best practice to apply to own projects
  • Support the Beer and FMB Brand Directors in generating powerful rennovation concepts based on deep consumer insight
  • Strategic penetration – use of analytical skills and intuition to generate consumer driven strategies that deliver focused growth driving rennovations
  • Consumer insight – identifies most powerful consumer opportunities and ensures penetrative consumer understanding and insights are applied to unlock most powerful rennovation ideas
  • Project management – delivers high quality results through world class completion of projects on or ahead of time and within budget
  • Influencing Skills - Brilliantly persuasive at bringing people with you on the journey by engaging key stakeholders internally and externally with key asset owners
  • Innovation judgment – understands the true consumer impact of our rennovation output by using clearly defined logical criteria balanced with instinct/intuition to judge and express in a compelling way all elements of an innovation idea
  • Commerciality – uses sound financial understanding to build innovation ideas whilst balancing commercial, customer and consumer motivations to deliver outstanding results
  • Motivating and inspiring Agencies and cross-functional teams – understands what drives and motivates internal and 3rd party teams and constantly strives to build great relationships by breaking down barriers to performance
  • 3-5 years of innovation or marketing experience preferably within an FMCG environment
  • Poor cross functional team leader
  • Low level of drive for results
  • Inability to effectively manage ambiguity and operate in a matrix environment
58

Customer Marketing Manager Resume Examples & Samples

  • Convert strategies into actionable tasks. Link the activation strategies and tactical activities to objectives
  • Develop and execute marketing programs with Corporate Accounts & Distribution that strengthen MAH’s brand value over time, versus the competition
  • Work in partnership with CAMs/NAMs to develop mutually beneficial programs and actionable solutions
  • Establish benchmarks and performance targets to measure the impact, effectiveness and efficiency of communications and programs in achieving objectives
  • Deep understanding of MAH brand equities, how to use them, and build them consistently over time
  • Responsible for reinforcement of brand standards in the field -- an ambassador of MAH’s brands
  • Analyze consumer, customer, distributor and market information to develop initiatives
  • Build relationship with key customer’s marketing departments (VCA, Banfield, VMG, etc)
  • Compile channel selling materials for sales team and distributors and provide sales teams with appropriate customer selling tools
  • Collaborate with marketing peers and the broader organization to ensure linkage between strategies/customer plans
  • Effectively utilize various research sources (primary and secondary) as well as first-hand experience to unlock key insights and opportunities with key customers and distributors
  • Develop and deliver customer presentations. Travel to customer headquarters and regional events required. (Approx. 30-50% travel at times)
  • 8+ years of customer-facing experience in the animal health and/or human pharma industries
  • Ability to rapidly understand the opportunities and top customers. The candidate will then quickly convert that insight to sustainable strategies and action plans for growth
  • Must be self-starter and independent thinker with ability to quickly react to dynamic and sometimes ambiguous situations
  • Entrepreneurial approach to driving new business development with a strong results-driven commercial orientation
  • Understanding of industry market research tools and data sources (GfK, CEESA, Animaltyx, etc.). This includes the demonstrated ability to convert quantitative and qualitative research/information into actionable insights and customer solutions
  • Excellent written and oral communication skills (including strong presentation skills), analytical ability, independent decision making and business vision - as well as a strong understanding of the marketing skills needed to identify, prioritize, understand and target market to a broad segment as well as specific customers within the channel
  • Strong project management skills and the ability to prioritize and multi-task against several complex projects at one time
  • Thorough understanding of the product development/commercialization process
  • Project Management – Ability to lead cross-functional project teams. Set clear logical project objectives, plans and timelines. Communicate progress and outcomes to project stakeholders
  • Experience building selling materials for national accounts and/or local independent customers
  • Highly collaborative with strong team orientation. Ability to influence key stakeholders
  • Proficiency with PC applications in the areas of Microsoft Excel, Outlook and Word. Excellent Power Point skills required
59

Senior Customer Marketing Manager Resume Examples & Samples

  • Develop and deliver effective 4P execution based on Local Success Models and an understanding of customers, categories and consumers to maximize profitability
  • Liaise with Trade Marketing to ensure that NPD plans and wider categories are aligned and best practices are shared
  • Customize 4P strategies and plans to align with and support the retailers category strategy
  • Effectively negotiate mutually beneficial solutions with various stakeholders and influence key decision-makers to improve in-store presence & shopper conversion
  • Conduct analysis of specific customer promotions and feed in recommendations to Trade Marketing & the relevant NAM(s)
  • Work in partnership with Shopper Marketing to undertake bespoke account research
  • Contribute to NPD meetings by representing the customer's viewpoint to improve the effectiveness and applicability of the final go to market strategy
  • Set customer performance targets and proactively identify 4P opportunities based on in-depth understanding of the customer's capability, position in the market and willingness to execute
  • Implement own initiatives from concept to in-store execution
  • Drive the line review process with the customer
  • Manage elements of contribution to P&L
  • Understand and consider the impact of own decisions and independent action within other RB units and wider business
  • Manage short and long term contractual tactics and strategies
  • Developing & managing a long term trusted relationship with the customer
  • Translating & executing 4P strategies
  • Be the recognized category expert by the customer
  • Proven track record of developing and managing customer relationships at a senior level; buyers & above
  • Data experienced; Nielsen, Space Planning, IRI, Kantar, or similar
  • Additional functional experience, preferably in retail, Brand Marketing and/or Finance is an advantage
60

Customer Marketing Manager Resume Examples & Samples

  • Lead/manage the integration of brand, cross functional teams and vendor partners to ensure flawless development and execution of Innovation and Marketing initiatives for Compass; successfully leading them to execute projects on time, within budget and solid ROI
  • Translate annual AOP roll-out opportunities into tangible, account specific marketing action plans. Plans should include annual marketing recommendations that support PepsiCo Big Bets and complement customer missions. Advance the business through in-depth understanding of consumer insights, including demographic/psychographic trends, consumer perceptions/attitudes, need states, motivations, and purchase/consumption behavior and implications to your customers
  • Own strategic marketing position with customer C-suite. Generate impactful marketing programs and consumer engagement opportunities that have scale, are repeatable, & improve efficiency and effectiveness in market. Leverage national media, music properties, sports sponsorship, and social media wherever possible to elevate engagement. Identify compelling initiatives for Compass to support Sales annual plan development. Own Customer and sales team updates - project status, program modifications, budget tracking, and other timely information to facilitate effective decision making. Own the creation and agency briefing process to deliver account-specific or Workplace promotions that drive consumer excitement and incent purchase
  • Monitor program performance/ROI and share with Brand, Brand Integration and Sales for assessing future opportunities. Own Activation with Perform-Starbucks/Dew/Kickstart/Gatorade brands for Workplace translating opportunities and advocating with Brand and Brand Integration on behalf of Workplace. Lead efforts to create simplified, standardized template for communicating activation across Workplace sales and CMM team and with customers through close relationship with Sales Strategy & Execution team. Unlock for Workplace Mktg team opportunities Pepsi Direct can play in driving integrated mktg programs through auto shipments, tracking and customer surveys
  • Minimum Qualification: Undergraduate Degree; Preferred: MBA with a concentration in Business, Marketing or Finance. 5+ yrs prior Mktg, Sales, or Management exp
  • Beverage/Bottler/Foodservice/Retail exp. Customer management/Account management with CPG or previously worked for a large c-store, retailer or restaurant customer is preferred. Creative agency mgmt experience, expertise developing and executing promotions
  • Ability to leverage consumer insights to develop effective marketing programs and campaigns
  • Understanding of Digital and Social Media a plus. General understanding of PepsiCo's bottling and distributor network and go to market process. Comfortable making presentations both internal and external. Able to initiate change management, inspire others to think differently, and collaborate with the sales team to make change happen. Able to analyze sales data and other insights, and offer tactical and strategic solutions to solve problems and grow the business. Highly motivated, independent individual with excellent communication, negotiation, influencing and interpersonal/organizational skills and have impeccable follow-up
  • Strong Project Mgmt skills. Position requires 20-30% overnight travel
61

Senior Customer Marketing Manager Resume Examples & Samples

  • Work with the General Managers and Global Account Management Teams to create and execute global customer marketing campaigns
  • Interface with other senior people in the organization to get buy in to the marketing planning and delivery so that all campaigns and programs can be delivered to the financial targets set and measurements of success(e.g renewels, customer values, customer retention, customer cost to serve / digital adoption, customer satisfaction)
  • Provide thought leadership to the market insights and intelligence to understand campaign successfulness by region and by customer group based on the business objectives for proactive and reactive outreach campaigns, creating a world class suite of customer marketing campaign portfolio
  • Contribute to the brand effectiveness by managing a calendar of outreach campaigns based on identified global growth regions, vertical sectors, customer types and value propositions that enhance the customer lifecycle and experience in-life to prevent churn and improve Aetna’s market positioning as a service leader in each of these regions
  • Alongside marketing insights and the digital analytics team, provide business information and data driven presentations that inform the business about customer campaigns and behaviors in order to develop strategies that will drive loyalty through both the direct and indirect channels
  • Storyboard, design and provide all creative activity necessary for the production of in life customer marketing campaigns
  • Analyze the ROI and cost effectiveness of different customers based on segmentation so that we invest most of our marketing assets on growth, high value and high volume customers
  • Work across the business on root cause analysis of customer highs and lows across the customer life cycle and customer journey and then develop long and short term initiatives based on evidence
  • Alongside the Customer Marketing Director identify KPI’s that measure the customers satisfaction, loyalty, advocacy as well as customer self help in-life around support and wellness
  • Provide education to the regions on how better to support customer groups to become more knowledgeable on wellness to grow customer value, reduce cost of renewal and cost to serve
  • Working closely with Population Health to create, successfully launch and grow the V Health proposition for Aetna International
  • Provide customer marketing expertise to the Digital marketing team, IT and V Health to drive digital adoption and ensure all mobile, web or other device platforms have a unified experience to the customer
  • Manage demand funnel from senior business stakeholders and parts of the business for sign of and approval appropriate to different customer groups and regions for messaging including but not limited to General Managers, Compliance, Legal and Actuary, working closely with the latter to drive customer value management
  • Report against all activity through both detailed and high level reports on deliverables, outcomes, trends analysis for stakeholder management and internal communications
  • Wherever possible use a ‘shared services’ model so that any outputs can be re-deployed, customized and re-used for different markets building a library of content and learning materials for the business
  • BA/BS marketing degree of equivalent qualification. 15+ years proven marketing experience in a consumer and B2B environment
  • A proven track record in customer marketing and digital channels Ability to understand financial numbers and drive ROI based campaigns
  • Real self starter, proactive, dynamic and innovative thinker
  • Excellent communication and collaborative skills with the ability to work at a strategic and senior level of the organisation
  • Highly organized with the ability to multi task many projects at the same time
  • Good project management skills who enjoys making things happen and managing campaigns at detailed creative level
  • Creative thinker with experience of award winning in life customer marketing campaigns
  • Ability to influence in a matrix environment across different skills, departments and regions Projects a genuine passion for the customer, service excellence and differentiation
  • Experience of working with creative agencies and/ or outsourced partners Good grasp of data patterns, trends and analysis and can translate these into meaningful projects, initiatives and campaigns to market
62

Senior Customer Marketing Manager Resume Examples & Samples

  • Develop brand/channel/customer 4P strategy and action plans in line with respective sales and marketing counterpart and building on Global 4P Strategy. Set challenging targets by brand/customer and ensure strict follow up. Communicate priorities to the Field Force
  • Continuous analysis of competitive and customer's position
  • Develop and actively use Sales reporting and monitoring systems (4P, share, customer financials, competition)
  • Lead Local meetings to ensure strong drive and follow up towards Sales
  • Prepare 4Ps Customer Plans (both Action Plans and Follow Up Plans) and competition overview
  • Educated to minimum bachelor’s degree level ideally in a business related subject - from a recognized University
  • Minimum 3 years FMCG experience in Trade / Customer Marketing and / or Sales is a must, in Marketing is advantageous
  • Tenacious and resilient, driven to achieve even when faced with obstacles
  • Leadership and interpersonal skills capable of building strong working relationships and influencing both customers and internal teams
  • Strong analytical skills with ability to develop strategies, tactics and measurable implementation
  • Ability to think outside the box
63

Customer Marketing Manager Resume Examples & Samples

  • Participates actively with the Annual Customer Planning process including bottom-up plans, trade funds strategies & investment opportunities
  • Experience in customer and/or brand marketing
  • Strategic thinker who can forge a vision for success and engage others to support our vision
  • Strong collaboration and negotiating skills
64

Customer Marketing Manager Resume Examples & Samples

  • Commercial Information Strategy: Gate keeps Customer Marketing, Brand Marketing information for commercial variables for Division/Distributor marketing/sales teams. Review all content, consolidate where appropriate and maintain tight delivery timelines to field
  • National Execution Plan:Execution Plan owner and gatekeeper for #of programs, execution ability, content and business driving approach
  • POS Production Plan:Strategy and plan to delivery programming and tactics to support annual Category programs
  • Commercial Innovation Plan (when relevant): Strategy, plan and go to market approach for best in class and consistent commercial Innovation launches across network
  • Create the conditions for people to succeed: leading a team of 3-4 with total team of 7
  • Must have Customer Marketing and or Brand Marketing experience – Sales or strong commercial experience a plus
  • Cross functional team management / leadership a must
  • Proven leadership and management of teams
  • 8+ years commercial/brand experience
  • Requires excellent communication and influencing skills using tact, patience and courtesy
  • Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to execute
  • Flexibility to adapt to changing environment and marketing conditions
65

Customer Marketing Manager Resume Examples & Samples

  • Bachelor’s degree. Degree in business, marketing or communications preferred
  • 3+ years marketing experience, including experience in B2B marketing. Prior experience in customer marketing / loyalty marketing a plus
  • Excellent grasp of B2B marketing, product marketing, B2B selling concepts and the sales pipeline. Previous experience in a solution selling environment and supporting an enterprise marketing strategy is a plus
  • Strong writing ability
66

Customer Marketing Manager Resume Examples & Samples

  • Have a relevant degree with at least 5 years of experience in customer marketing
  • Demonstrate Channel / Customer understanding that can be leveraged at pace
  • Be skilled in delivering compelling range / merchandising reviews and change recommendations
  • Be a compelling seller, stakeholder influencer and excellent communicator and presenter with adaptability of style
  • Have excellent project management and commercial planning skills
  • Have a high level of analytical capability, using data and research to understand customers and categories and building compelling proposals from analysis
  • Be highly self-motivated, enjoys a dynamic, challenging and diverse environment
67

Group Customer Marketing Manager Resume Examples & Samples

  • Understand Fem Care category, shopper, customer and combine that with understanding of brand plans to deliver in-market-excellence programs across channels
  • Drive business through effective and efficient trade spends within trade and shopper marketing budget
  • Drive distribution of key products
  • Impactful new product launches
  • Work with AP regional counter parts to develop in-store tool kits and work with local stakeholders to activate them in the local market
  • Drive customer development team capability on In-store Excellence
  • Forecast and deliver business for the franchise
  • Coach and develop team member(s)
  • Technical Qualification
68

Customer Marketing Manager, Stage Resume Examples & Samples

  • Provide input on content needs to Product, Industry & Solution marketing
  • Support lead generation with customers together with the demand operations team
  • Market and Customer Insight
  • Understanding of digital marketing
69

Customer Marketing Manager Resume Examples & Samples

  • Establish and execute regional marketing plan for Government and Canada
  • Manage account-based engagement and lead generation projects for North America
  • Develop and leverage expert knowledge of Elsevier solution portfolios to serve customer needs in North America
  • Demonstrate leadership in developing best practices to reach new customers and retain existing ones through creative ideas and marketing strategies
  • Research the market to spot trends, outliers, best practices, opportunities, customer behaviors/attributes
  • Assess and measure effectiveness of marketing activities by tracking results of campaigns and events in CRM
  • The ability to travel 30%
  • 5+ years of marketing, product management, sales or business development experience in a B2B solutions company
  • University education with a strong academic background, preferably an advanced science or engineering degree
  • Work experience in US academic, US government, or Canada academic markets
  • Proven skills in marketing strategy, customer segmentation, market assessment and competitive positioning
  • Strong analytical skills for market/trend analysis
  • Business-level English
70

Customer Marketing Manager Resume Examples & Samples

  • Ability to build relationships directly with customers and turn customers into advocates
  • Outstanding listening skills, and keen ability to translate complexity into simple and intuitive communications
  • Sharp eye for detail and proven project management skills
  • Comfort with a fast-paced, dynamic, start-up environment; willing to roll up your sleeves to get the job done
  • An inclination toward measurement; understanding of analytics and CRM tools
  • A love for storytelling in a simple, thoughtful, and visual manner
  • 5 years professional experience in a customer-facing and B2B relationship marketing role in a SaaS technology environment
  • Proven track record of creating and executing highly successful marketing campaigns
  • Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial
  • Strong cross-functional stakeholder communications and engagement experience
  • Experience working cross-functionally, particularly with Customer Success and Enterprise Sales
71

Customer Marketing Manager Resume Examples & Samples

  • In support of Foodservice Global and Strategic Chain Sales teams – lead the development and execution of marketing communication initiatives for assigned accounts driven by Kerry’s push technologies, current trends in the marketplace, and Insights contributing to Kerry’s top line growth
  • Using the Market Insight Presentation process – project manage and deliver high quality, trend and insight driven customer centric presentations and events to include trends presentations, technology presentations, etc
  • Manage creative development process by developing dynamic creative briefs, timelines and approving creative execution to ensure consistency with brand standards
  • Develop direct relationships with customer equivalent functional departments
  • Collaboration with key Kerry departments to act as the conduit for deliverables with assigned presentation and platform initiatives including Sensory, R&D, Digital & MRCI
  • Manage budget/costs to plan of assigned businesses (i.e. advertising, trade shows, customer presentations, etc.)
  • BS degree in Marketing, Business or related field from an accredited institution. Advanced degree MSIR, MBA desired
  • Minimum 5 years of progressive experience in a contemporary marketing function. Foodservice industry experience preferred
  • Ability to interact with senior leaders within Kerry and with our customers
  • Extensive experience pulling together the story objectively
  • Flexible with ability to adapt to shifting priorities, tight timelines, and ambiguity
  • Execution oriented
  • Strong sense of accountability and independence
  • Proven track record of successful project management
  • Stellar communication skills via multiple forums
  • A passion for helping delight and nourish consumers with food and beverages
  • Facilitation skills
  • Team leadership experience
  • Proven track record of creative project management and execution
72

Customer Marketing Manager Resume Examples & Samples

  • Bachelor's degree required; MBA is a plus
  • 3+ years' experience required in related Brand Management or Customer/Shopper Marketing position in a consumer packaged goods company
  • Lawn & Garden industry experience preferred
  • Proven experience writing creative briefs and managing creative projects with internal and/or external agencies
  • Experience leveraging market research and customer insights into actionable retail strategies
  • Extremely effective presentation skills and abilities; strong communication skills both oral and written
  • High proficiency in PowerPoint and Excel
  • Strong interpersonal skills and the ability to work effectively with and influence internal cross-functional team members
  • High level of energy and sense of urgency; self-starter; strong and effective multi-tasker
  • Ability to travel (domestically) up to 15%
  • Ability to work in a constant state of alertness and safe manner
73

Customer Marketing Manager Resume Examples & Samples

  • Category Expert within channels (4 P's)
  • Ownership of Customer/channel specific promotions
  • Key contact point of channel and brand
  • Translate brand strategy to category strategy by channels
  • Identify business opportunities - category & channel
  • Drive Category Management initiatives for key customers who are ready and willing
  • Develop key customer/channel programs & evaluate of customer / channel specific promotions
  • New product launch : develop, communicate and manage the budget for trade plans (tier 2) / develop trade presenter (owner) - Budget will be allocated upfront (owner)
  • Translate brand's merchandising strategy by channel
  • Tracking of merchandising hardware efficiency
  • Develop distribution strategy by channel
  • Action plan on customer/channel specific competitive activities (non-permanent)
  • University degree in Business Management or related field
  • Minimum 5 years of trade marketing management experience is needed
  • Relevant experience in international, modern companies is an added advantage
  • Dynamic, result-oriented and self-motivated
  • Has demonstrated the ability to work in a team setting and has contributed to the achievement of a team's success
  • Energetic, organized and business-driven approach is highly preferred
  • A self-starter and has a bias for actions and results
  • Strong analytical and problem solving abilities
  • Experience in trade marketing is preferredSales Administration
74

Customer Marketing Manager Resume Examples & Samples

  • Assist in the implementation of the integrated annual marketing plan across VM market segments
  • Segment and leverage the marketing database for efficient and effective campaign targeting
  • Manage the annual Vegetation Management Segment Development teams planning process to ensure focus on key opportunities are identified and have the needed marketing mix to support the VM business plan
  • Responsible for managing the Companies Pro Applicator Loyalty program
  • Lead the implementation of the CRM strategy with the sales force
  • Responsible for the launch of marketing programs to sales, distribution and end-users
  • Understand the market objectives for each product launch, and identify critical factors for success and work closely with teams to ensure all launch initiatives meet objectives
  • Closely interact with Product Marketing Manager and Marketing
  • Communications Manager to build effective marketing plans that ensure products and offers are properly positioned with end-users and distributors to ensure maximum profitability and growth in market share
  • Collaborate with the Marketing Communication Manager to develop an annual event strategy and subsequent calendar that meets the business’ needs and objectives
  • Develop a strong working relationship with the VM sales force to ensure all market plan elements are executed effectively
  • Ensure local market business opportunities are understood and supported by VM team
  • Allocate and manage local marketing resources in coordination with VM Commercial Operations
  • Facilitate the sharing of best practices between Marketing and VM Commercial Operations
  • Close interaction with VM Leadership Team, Customer Service, Finance, Supply Chain and Commercial Operations
  • Manage the deployment and activation of business strategies
  • Up to 30% travel
  • A passion for a marketing, sales and/or general management career
  • Master’s Degree in Business Administration (MBA); additional scientific knowledge is advantageous
  • 2-3 years of professional experience
  • The desire for continuous growth and development
  • The will to gain experience in a dynamic program in an innovative and global company
  • Willingness to learn and live our client’s LIFE (Leadership, Integrity, Flexibility, Efficiency) principles
  • Excellent written, verbal and interpersonal communications skills as well as presentation skills
  • Excellent organizational skills, attention to detail and ability to multi-task
  • Strong computer skills and a high level of proficiency in Microsoft Office Suite and strong understanding of Web analytics
  • Strategic thinking and problem-solving skills
75

Customer Marketing Manager Resume Examples & Samples

  • Define, develop, and execute account-based marketing plans for strategic accounts in alignment with global account plans and objectives, with tactics appropriate to key buyers and influencers
  • Provide ongoing data and insights on strategic accounts, and contacts within these accounts in order to execute tailored account marketing programs
  • Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Veeva solutions
  • Manage program execution against committed timelines and within budget. Set appropriate success KPIs and track measurements to determine impact and ROI
  • Ensure appropriate communication and collaboration with key stakeholders from planning through to results
  • Develop a portfolio of assets and deliverables appropriate to customer needs and requirements
  • Orchestrate and lead regular account check-ins to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications
  • Identify and manage customer advocacy and reference opportunities
  • Cultivate long-term customer and sales relationships
76

Senior.customer Marketing Manager Resume Examples & Samples

  • Supports strategic partnerships with our key customers, aiding in the development and implementation of growth strategies that align brand and customer growth levers, ultimately driving profit for Bausch & Lomb Vision Care business
  • Creates customer programs that effectively articulate brand & account strategies
  • In depth knowledge/understanding of Customers, Market Trends, Competitors, Channel & Pricing Dynamics; application of Customer, Professional and Consumer insights to developing actionable growth initiatives & programs that create a competitive advantage for B&L’s contact lens business
  • Supports Customer Marketing in day-to-day processes to ensure the delivery of timely customer programs at all levels
  • Proven track record of growing sales, profit and share while creating value for the customer
  • Ability to influence key decision makers both internally and externally to accomplish goals
  • Strong written / verbal communication, interpersonal and presentation skills
  • Ability to participate in a cross-functional team environment
77

Customer Marketing Manager Resume Examples & Samples

  • Plan and execute customer events, workshops and activities based on global campaigns activation plans
  • Develop account marketing plans to accelerate client understanding of Ericsson solutions
  • Analyze the account from market, customer and competitor perspectives
  • Contribute to a high-performance marketing culture
  • Participate in sales account planning to share market insights with the sales team
  • Drive customer engagements and create impactful customer experiences.,
  • Provide input on account marketing content needs
  • Drive lead generation
  • Measure workshop activation success and implement changes
  • Build strong relationships with the client’s marketing organization
  • University degree in Marketing, or equivalent training/marketing experience
  • Minimum 5+ to 7+ years of working experience in relevant field
  • Understanding of consumer marketing and behaviour
  • Relationship building skills
  • LI-MS3
78

Customer Marketing Manager Resume Examples & Samples

  • Translate the MMS business and marketing strategy into a compelling market proposition through an agreed customer engagement strategy
  • Develop and agree a messaging platform to showcase all elements of the business capabilities and heritage, which is consistent with the MMS market proposition
  • Work directly with country communication business partners to agree communications strategies to develop and support the MMS Customer Engagement plan
  • Lead on the go to market actions of new product and offer launches
  • Creates an institutional and system-wide marketing reporting function that can track, measure and analyse performance, including ROI
  • A proven record of developing and implementing innovative, effective customer engagement strategies
  • Successful track record in building product & customer awareness in highly complex environments
  • Creative, strategic and analytical approach
  • Experience of delivering business to business or business to government marketing campaigns
  • Proven ability to influence and negotiate with senior stakeholders across a range of working environments and cultures
  • Excellent project and budget management
79

Customer Marketing Manager Resume Examples & Samples

  • Bachelor’s degree in Agriculture/ Marketing/ Finance
  • Passion and deep understanding of agriculture, marketplace dynamics, competitive environment and Syngenta customer needs
  • Excellent creativity skills coupled with a strong customer focus orientation
  • Excellent communications (i.e., PowerPoint, oral and written), interpersonal, negotiating, analytical, problem solving/decision making, teamwork and planning/organizing skills
  • Understanding and utilization of Marketing and Sales Excellence methodology
  • Understanding of key business drivers for profitable growth
  • 5-7 years of sales and marketing experience
  • Experience in leading and developing a team of direct reports
  • Requires strong understanding of seed and crop protection distribution systems
  • Experience in developing and managing an annual budget
  • Experience working in marketing strategy, building and executing Marketing plans and developing compelling offers and tactics
  • Understanding of Marketing and Sales Excellence best practices
  • Understanding of crop protection, seeds/traits industry value chain and dynamics
  • Passion and interest in serving channel partners and farmers, including understanding of their needs and wants, way-of-business
  • Knowledge of sales organization, including understanding their needs, timing, and how to communicate stories and materials effectively for them
  • Ability to build good relationships and work cross-functionally (especially within marketing and commercial operations)
  • High-functioning communications skills (both verbal and written); ability to interface with senior leadership
  • Creative/Innovative thinking
  • Strong grasp of financial metrics and analysis
  • Excellent verbal and written communication skills, including strong public presentation skills
  • Strong Microsoft Office Suite capabilities (e.g., Excel, PowerPoint)
  • Performance Excellence- Pursues stretch targets and achieves budget
  • Change Orientation- Successfully and positively identifies and implements new ideas
  • Leadership Responsibilities- Motivates and inspires across all levels of organization; communicates effectively
  • Organizational Effectiveness - Pursues best practices
  • Strategic Ability - Creates and shares vision
  • Leadership (Create Edge, Drive Results, Liberate Potential, Set Direction)
80

Customer Marketing Manager Resume Examples & Samples

  • Support the translation of brand(s) strategies and initiatives into an actionable Go To Market approach across U.S. Retail from the lens of the retail customer / channels perspective
  • Support a disciplined approach to achieve successful initiative launches that support traditional sales planning, as well as meet key customer Joint Business Planning timelines and requirements
  • Lead the communication development process for Brand Marketing back to the Commercialization team to develop a consistent approach across all business functions
  • Lead content and Sales presentation development process for Brand Marketing ensuring use of standardized templates and publication process
  • Lead Brand Marketing projects that have implications on Sales (i.e. price change execution, product shortage / allocation, product downsize or case change, item launch, etc)
  • Support the collaboration within Centers of Excellence, as well across internal key stakeholders (Brand Marketing, Growth / Innovation, Marketing Services, and Finance) to deploy direction that achieves business plan objectives
  • Support the integration of customers / channels into regular occurrence Brand Marketing meetings and longer term business planning
  • Knowledgeable about what is possible at customers and the varying nuances across channels; Help manage channel & customer conflicts
  • Provide voice of customer / channel through the product innovation lifecycle / launch
  • 5- 7 years of experience in CPG customer / sales development or managing brand strategies
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Junior Customer Marketing Manager Resume Examples & Samples

  • 2-5 year work experience
  • Preferably marketing or science degree/background and ideally experience with Oncology
  • Sales, marketing or medical experience, ideally with minimum 1y in the pharmaceutical sector
  • Creative and innovative multi-tasker
  • Fluent in Dutch or French and English both written and spoken; working knowledge of the other national language
  • Experience with writing and creating content for promotional and non-promotional materials
  • Experience with developing and implementing a commercial plan i.e. territory plan, marketing plan, etc. is an asset
  • Experience with working in complex matrix and changing environment with strict regulations is an asset
  • Seeks in-depth information from customers in order to thoroughly understand their needs
  • Good command of Word, Excel, PowerPoint & administrative discipline
  • Communicates clearly, logically and concisely in a variety of settings including one-to-one sessions, group presentations and written communication
  • Demonstrates accountability, can work autonomously but loves to work in a team/matrix
  • Driven, passionate, full of energy
  • Demonstrates willingness to learn and evolve, as well as high level of flexibility
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Senior Customer Marketing Manager Resume Examples & Samples

  • Ownership of Senior level marketing call points CMO/VP Marketing
  • Lead total beverage marketing strategy in collaboration with overall customer strategy
  • Influence complex customer situations (franchisees)
  • Deliver insights (consumer and industry) and apply to customers’ business
  • Construct annual marketing calendar
  • Provide BIC competitive analysis /LOS
  • Create persuasive selling stories
  • Lead revenue enhancing concept development with customers
  • Leverage internal tools and resources to support customer strategy (e.g. via channel, asset and brand )
  • Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy
  • Advanced Strategic Thinking
  • Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
  • Previous Customer/Channel Management experience
  • Coca-Cola Channel business knowledge is an asset
  • Brand merchandising knowledge
  • Effective oral and written communications skills
  • 5-10 years’ experience in a consumer packaged goods company, agency or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the foodservice industry
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Regional Customer Marketing Manager Resume Examples & Samples

  • Co-ordinate with region sales and leverage agencies to execute powerful brand activations
  • Train and coach merchandisers to effect best-in-class visibility in store
  • Manage the team, who controls the ISP’s and also supports the merchandising operations
  • Continuously explore the market & network with peers to build a robust vendor database
  • Ensuring formalized process to transfer Best Practices
  • Mobilize senior management and develop frameworks to prioritize and resource key project
84

Customer Marketing Manager Resume Examples & Samples

  • Lead the planning, creative development and implementation of integrated marketing communications (primarily 1:1) to support various programs and strategies, offering solutions and recommendations to manager and other contributing team members
  • Experience in omni-channel planning including developing unified, data-driven strategies and advanced knowledge of various mediums; email, digital display, twitter, Facebook, SMS
  • Lead day-today management of all elements through completion including creative development, campaign measurement and post program analysis
  • Experience or understanding of data management technology platforms
  • Oversee required day-to-day tasks, including status report and timeline management, meeting coordination, legal and key stakeholder approvals, and maintaining centralized files for reference and compliance
  • Oversee management of program budgets and provide monthly and quarterly budget forecasts to internal finance team
  • Ability and openness to champion innovative marketing ideas in order advance our sophistication in reaching customers in new and different ways
  • Assist with the development of presentations, program overviews, recaps, and other materials for internal meetings and presentations; present work internally to IPM leadership and other business partners
  • Contribute to integration across Consumer Marketing teams and other departments, building relationships with internal and external business partners and resources
  • Advanced organization and project/program/time management skills
  • Advanced experience using Microsoft suite; advanced PowerPoint skills a plus
  • Advanced solutions skills; flexible in times of change
  • 7+ years of Marketing experience, preferably including Advertising/Marketing Agency experience
  • Bachelor’s degree required, advanced degree preferred: Marketing, Journalism or Communications concentration preferred
85

Contractors Customer Marketing Manager Resume Examples & Samples

  • To understand the Contractor customer base, its segmentation, business focus, Schneider business opportunity (Platforming), purchasing policies and partnership alignment
  • To develop and deploy local strategic and operational plans that respect group best practice (playbooks etc), and advance yearly defined KPI's that reflect success within channel
  • Act as the primary contact (business leader) for the Contractor customer type ensuring key resources in Sales & other areas are sufficiently knowledgeable of Schneider offers to be able to design in Schneider solutions and secure specification/utilisation throughout the supply chain
  • Develop and establish appropriate tools and collateral to aid design and secure Schneider position - PRM/Other softwares/Third party - RIBA
  • To develop and deploy demand creation and communication campaigns for the Contractor channel with the aim of securing preferred supplier status
  • Propose and contribute to the development of Marketing Communication tools that both promote and inform the customer group about appropriate offers, market trends, emerging technologies
  • Provide an effective country input to the Partner Projects Line of Business and global community of practice for Contractors
  • Ensure Competitor knowledge is captured and utilised within the business
  • Develop relationships with key stakeholders in the Contractor Eco-System e.g ECA to position Schneider Electric and influence/lobby where beneficial
  • Have a strong awareness of Product standards and UK wiring & installation practices that help to secure credibility with Sales teams and customers alike
  • Develop key reporting and measurement that informs on success and drives corrective actions to optimise business performance
  • Strong exposure and technical understanding of the wider Schneider offer portfolio (both transactional and Systems), and customer facing experience
86

Customer Marketing Manager Resume Examples & Samples

  • Rapidly become expert on QSR Segments. Monitor industry trends, consumers and competitive action to quickly respond to competitive threats or opportunities
  • Create McCain’s value proposition and strategy for assigned QSR Segments
  • Develop and assist in execution of appropriate customer specific strategies and tactics to maximize profitable sales of the McCain portfolio of products. This would include but not be limited to: use of existing and new customer research, development of promotions, LTO’s, staff incentives, identification of custom and segment-specific product opportunities, and selling tools, utilization of culinary and R&D resources
  • Prioritize customer and Segment opportunities with a keen focus on commercial viability and ROI
  • Collaborate with Marketing peers and the broader organization to ensure linkage between strategies/customer plans and strive to build awareness and focus for QSR Segments
  • Effectively utilize various research sources (primary and secondary) as well as first-hand experience to unlock key insights and opportunities for customers/Segments
  • Track Segment performance. Evaluate the performance of marketing initiatives to develop best practices and optimize ROI
  • Develop and manage spending budget
  • Partner with Sales to provide product, Segment or market expertise as needed to facilitate their success within their customer base and develop actionable Customer Account Plans
  • When required, organize and lead cross-functional teams to support specific initiatives/projects. Maintain relationships with internal and external functions to successfully execute plans
  • Effectively establish and develop customer relationships to ensure strategic alignment and the proactive delivery of business building product/ marketing solutions
  • Develop and deliver customer presentations. Travel to customer headquarters and regional events required. (Approx. 25-30% travel at times.)
  • Minimum 5 years of foodservice marketing experience, ideally with focus on National and Regional Chain restaurant accounts. Relevant manufacturer marketing experience and segment insight will be a significant advantage
  • The successful candidate will need to possess the ability to rapidly understand the Segment, McCain’s opportunities and top customers. The candidate will then quickly convert that insight to sustainable strategies and action plans for growth
  • Excellent written and oral communication skills (including strong presentation skills), analytical ability, independent decision making and business vision – as well as a strong understanding of the marketing skills needed to identify, prioritize, understand and target market to both to a broad Segment as well as specific customers within the Segment
  • Understanding of foodservice industry market research tools and data sources (NPD, Datassentials, Technomic, etc.). This includes the demonstrated ability to convert quantitative and qualitative research/information into actionable insights and customer solutions
  • Proficiency with PC applications in the areas of Microsoft Excel, Outlook and Word. Excellent Power Point skills also necessary
  • Highly collaborative with strong team orientation
  • Degree required, MBA preferred
87

Customer Marketing Manager Resume Examples & Samples

  • Collaborate with DPSG field sales to convert insights into account-specific marketing plans with the intent to influence and change purchasing behavior of specific guests and increase sales, including beverages
  • Command of all components of the product/brand marketing mix with a focus on in-store merchandising, advertising and promotion
  • Develop, enhance and maintain business relationships with the Account’s national and regional marketing leaders. Identify and maintain relationships with all key personnel within the Account’s marketing departments and agencies to maintain a current understanding of their business and operations to enhance our partnership. Support the Account’s plans to win
  • Bolster DPSG brand equity and loyalty through the development of innovative immediate consumption programs that align with DPSG’s broader commercial objectives and cross-functional capabilities
  • Cultivate partnerships with internal cross-functional teams in our company which includes; shopper insights, marketing, legal, category management, sales, customer’s marketing leadership, as well as internal and external agencies
  • 5 years of progressive consumer marketing, sales, or agency experience preferably with a packaged goods company or within the foodservice industry
  • 5 years of MS Office products
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Assistant Customer Marketing Manager Location Resume Examples & Samples

  • Drive planning process with X-function (Key-account/Field Sales/MKT/Finance) fully engaged, encouraging GTM plan full channel (both on-line and off-line) visibility and readiness
  • Drive customer insights via data analysis (i.e. Trade promotion effectiveness review, ROI analysis), customer meeting (i.e. annual JBP, monthly meeting) and X functional co-operation
  • Organizing/coordinating program/campaign, to ensure high efficiency & effectiveness communication and deployment
  • Enabling & facilitating key account management continuous improvement by training programs for LEGO way of Selling
  • Based on regional/global principles and templates ensure that a coherent approach to Go To Market Planning and Customer Business Planning is implemented in collaboration and sparring with the sales leadership and KAM’s
  • Drive relevant channel strategies and directions are embedded in customer business plans, building on the strengths and role of individual retailers in the individual market
  • Drive local market customer segmentation - collaboration with the sales leadership and GM ensuring that we maintain our customer segmentation overview and act accordingly across channels and customers
  • Drive space optimization - ensure KAM understanding of and ability to conduct space optimization and merchandising leveraging regional guidelines. Ensure KAM ability to evaluate findings and implement into the customer business plans and dialogue
  • Drive trade promotion effectiveness - ensuring that KAM’s have the ability and understanding of how to leverage a regional trade promotion toolbox and effectiveness tool. Provide sparring and ensure understanding of how to combine trade promotion effectiveness with the regional trade promotion guidelines
  • Drive a local sales training agenda and be a go-to person & role model for KAMs and Sales teams on key customer marketing areas
89

Senior Customer Marketing Manager Resume Examples & Samples

  • Owning, creating and delivering the strategy and comms for the TalkTalk TV customer base – upselling onto TV, driving uptake of Boosts and pay on demand content, and creating engagement, advocacy, and long-term loyalty
  • Building a deep understanding of our customer base, working with our Analytics and Insight functions, as we transition to a retention focused business
  • You will determine and implement overall customer marketing strategy for the TV business
  • You will identify the right customer groups for targeting with the right messaging and offers, working with our Analytics and Insight teams and commercial stakeholders
  • You will lead the team of four (2 Managers and 2 Execs) and our agencies to deliver insight driven, inspiring, and innovative in-life communications programmes that will increase ARPU, reduce churn and improve NPS
  • You will be committed to constantly monitoring the success of your communications, being on top of response and conversion rates. You will also be continually tracking impact on our NPS and churn metrics
  • You will work collaboratively with our commercial teams, and cross-functionally; your team will be responsible for the planning and execution of direct mail, e-mail, SMS, social/digital and sometimes ATL marketing, and will ensure there is a seamless experience online, in our customer services teams and in our inbound and outbound sales centres
  • You will brief and exploit reporting and analysis of impact of communications programmes verses control groups to drive continuous improvement. You’ll share findings across the business to ensure best practice and learnings are implemented
  • You will ensure that we operate in a cost efficient and streamlined way
  • You will influence our product and pricing strategy so that we can meet our customers’ needs and achieve our targets
  • Above all, you will feel passionate about customer experience and making our customers happy. Reflecting our brand pillars of Simple, Affordable, Reliable, Fair
90

Customer Marketing Manager Resume Examples & Samples

  • Make sure our agency partners go beyond what is required to create outstanding outcomes. That they want to work with Diageo ahead of the competition
  • Ensure there are clear and creative ways of working with the right partners (including customers) in order to generate compelling, customized solutions
  • Create authentic and robust relationships and a collaborative spirit across agencies and internal teams
  • 2/4 years experience in Marketing, Sales or Customer Marketing - ideally including exposure to a Field Sales and or Account Management environment. A track record in roles that require analytical thinking, data trend analysis and diagnosis is helpful
  • Proven track record on ability to develop innovative proposals/approaches
  • Adequate commercial understanding of local trade environment and channel specifics
  • Good communicator who is able to influence and engage the various stakeholders
  • A good understanding of all Selling Capabilities, tools and systems and how these interact together to deliver brilliant execution in outlet
  • Good commercial understanding, P&L literacy, strong numerical skills, a high level of computer literacy
  • Proficient in English/Spanish and Portuguese
91

Customer Marketing Manager Resume Examples & Samples

  • Bachelor's Degree in relevant discipline, with MBA / MS preferred
  • 5-7 years of Target experience in account management, category management, or trade marketing
  • Knowledge of brand/category portfolio and retail category dynamics
  • Ability to analyze and interpret promotion results using a variety of data
  • Outstanding problem solving and project management skills
  • Strong written/verbal communication and presentation skills
  • Ability to lead teams and projects to deliver against commitments
  • Knowledge of syndicated data sources and panel information
  • Advanced proficiency in Excel and PowerPoint
  • Ability to function within a matrix organization
  • Superior interpersonal and influencing skills
92

Customer Marketing Manager Resume Examples & Samples

  • Aid achievement of financial targets (net operating revenue, available profit and volume)
  • Contribute to the long and short term development and execution of Customer Marketing plans across all customers and brands that feed out of the Consumer and Category Strategy
  • Strategically and innovatively partner with customers to enhance our own brand equity / product launches and leverage their event platforms and communication channels
  • Build strong relationships and drumbeat of engagement with a broad range of stakeholders within the business and external customers and agencies to co-create best in class customer marketing plans Ability to manage short and long term objectives with strong project management skills and budget building/ tracking of initiatives
  • Contribute to the development and lead the implementation of customised or co marketing programmes by aligning with retailer’s category and brand strategies
  • Maintain innovative thought through in-depth knowledge of the industry, competitive environment, customer, consumer and shopper trends – including global trends
93

Customer Marketing Manager Resume Examples & Samples

  • Develop customer marketing strategy for digital journey processes and touch points
  • Deep understanding of customer’s digital journey and identifying ways in which it can be improved
  • Build strong relationships with customers through engaging marketing programs that drive renewal and upsell of complex products online
  • Leverage data and analysis to create compelling customer offers to purchase and renew
  • Partner with web strategy, content, search, media and wider teams to plan and execute marketing activities aligned with Small Law Customer business segment strategies
  • Partner with key internal stakeholders to ensure continued education and success throughout the relationship lifecycle
  • Leverage tools, technologies, predictive models, data, and results to improve the journey, the processes, and associated marketing activities
  • Undergraduate degree in marketing (or equivalent) required
  • 8+ years of overall marketing experience with 3+ years of digital marketing and/or customer journey experience within b2b organizations
  • Significant demonstrable experience in digital marketing and customer experience
  • Analytically minded, with proven history of analyzing campaign tactics through conversion to revenue
  • Great communicator who can build strong relationships and influence stakeholders globally at all levels
  • Experience of improving customer experience through innovative digital journeys and product integration
  • Experienced in defining, measuring and reporting KPIs
  • Audience segmentation using onsite behavioral data and customer databases
94

National Customer Marketing Manager Resume Examples & Samples

  • In conjunction with the brand and BU Trade team formulate a consumer promotion strategy which enhances brand saliency and helps in achieving sales & distribution objectives
  • Deliver consumer promotion plans for Pediasure
  • Develop POP to effectively communicate consumer promotions
  • Introduce the organization to new www for Customer Marketing
  • Challenge existing systems and processes and recommend changes
  • Ensure proper controls in all SG&A spends
  • Investing in training
  • Retaining high performing individuals
  • Minimum of 6 – 7 years experience in a reputed FMCG Company in the Sales / Marketing function with at least 2-3 years experience in handling key accounts
  • Extensive knowledge of marketing and brand plans
  • Good grasp of distribution and logistics management
  • Understanding of financial and legal regulations
  • Sharp negotiation and influencing skills
  • Understanding of the Indian retail environment
  • Networking and strong orientation towards customer management
  • Ability to handle pressure in a dynamic environment
  • Ability to handle complex and diverse business situations
95

Customer Marketing Manager Resume Examples & Samples

  • Collaborate with business unit leads to manage annual operating plans consistent with multiyear aspirations
  • Perform customer centric analysis of categories, financials and cost structure, owning the customer P&L
  • Act as the customer communication and execution liaison among Manufacturing, Research, Marketing, Sales, Supply Chain, Finance
  • Own the voice, development, implementation and maintenance of best in class sales material
  • Assist with major business reviews and customer visits, including annual reviews, and “top‐to‐top” meetings
  • Manage indirect groups to coordinate and facilitate customer information flow and lead the execution of customer specific initiatives and projects
  • Facilitate groups of diverse disciplines driving action forward through collaboration giving each member authorship and ownerships in roles and results
  • Work with Marketing Product Development, Procurement, Sales and a broad range of HQ and operations resources to scope and define growth and improvement initiatives for assigned business unit
  • Conduct periodic reviews across broad spectrum of topics, drive improvements to strengthen customer relationships
  • Develop and successfully execute work plans appropriate to project management and corresponding ability to perform detailed customer analysis
  • All other duties as assigned
  • Must possess strategic thinking, leadership, teamwork, and analytical skills
  • Strong strategic skills required as incumbent must drive short and long term brand & category growth and profitability
  • Demonstrated leadership capabilities and the ability to work effectively across the organization and foster teamwork cross-functionally
96

Associate Customer Marketing Manager Resume Examples & Samples

  • The Associate Customer Marketing Manager (ACMM) is responsible for the achievement of specific sales & brand objectives within Strategic Accounts
  • The ACMM is accountable for all of the marketing and customer joint business planning activities within strategic accounts including identification of customer insights through development of customer growth strategies
  • Routine customer interactions will include the following: developing, presenting, and executing customer business plans in line with the Alcon Vision, incorporating brand initiatives into customized customer executions, devising out of the box marketing programs to meet specific customer needs, presenting category/brand/shopper insights & analysis, acting as lead customer marketing contact for all customers, assisting with the internal annual planning process, establishing and enforcing co-marketing program guardrails, ensuring flawless execution and post-initiative analysis of program results
  • This work is typically shared with the customers’ marketing managers as well as their senior management
  • Internal interactions will include aligning with the Brand Marketing teams and appropriate support teams (e.g. Marketing Communications, Marketing Operations, OTC trade group, Finance, Sales, Sales Operations, etc.) and assisting the Alcon Strategic Account Sales Director and Director of Customer Marketing in developing customer-specific strategies, marketing plans, and initiatives
  • Drives Alcon’s Marketing strategy with all assigned customers: Build and present executable marketing programs
  • Devise joint business planning efforts within the Strategic Accounts and with brand marketing
  • Develop and present situation assessment (insights and business analysis), Strategy & Tactics Overview, action plans, annual customer planning calendars, key strategies and tactics for all assigned customers
  • Tactical Execution - Key Owner of promotional program development and execution within assigned customers: Lead the development of customer-specific promotional programs which are consistent with market needs and brand strategies
  • Incorporate customer needs into brand program architectures and help gain alignment for the plans across all brands and with key stakeholders
  • Work with respective members of Strategic Accounts to prioritize marketing initiatives
  • Develop and deliver customer-specific, fact-based sales materials, presentations, sales aids, and promotional materials (sales sheets, consumer brochures, etc.)
  • Ensure various internal Marketing organizations understand the retail environment and specific customer issues
  • Develop working relationships with key external customer marketing departments, where appropriate
  • Assist Sales Directors, Key Acct Directors and customers in determining the business rationale for the amount of funding required within each customer and then managing the final budget
  • Propose program spending approvals based on ROIs and/or strategic alignment between Alcon and each customer
  • Consumer Insights within Each Customer
  • Develop a unique market position for Alcon by leveraging category and shopper insights
  • Ensure Sales Directors, Acct Directors and the customers have a deep understanding of category and shopper insights, and how to leverage those insights to grow the Alcon business for them
  • Determine specific growth opportunities / risks based on brand positioning and competitive activities
97

Customer Marketing Manager Resume Examples & Samples

  • Campaign Planning and Delivery – Coordination of the quarterly below the line marketing plans
  • Campaign Evaluation – Analyse performance, learn from findings and propose changes
  • Budget Management – Manage the campaign budget following the agreed split and strategy
  • Agency Relationship – Build specific agency relationships driving day-to-day business
98

Senior Customer Marketing Manager Resume Examples & Samples

  • Translates national brand strategies, marketing plans, and insights into sales strategies by key channels
  • Influence the development of Long Range and Annual Operating Plans (quota, trade, situation assessments) from a Category, Customer, Channel, & Competitive lens
  • Creation of channel specific sales fundamental objectives to achieve priorities and sales controllable objectives: distribution, pricing, shelving, merchandising, and new items
  • Lead the development of national sales presentations and tools that are rich in category and shopper insights that help Field Sales execute the initiatives in the marketplace with excellence
  • Communicate key Category, Customer, Competitive insights into volume forecast
  • Assist in the development of trade promotion strategies, trade merchandising plans, and major trade initiatives
  • Understand the efficiency and effectiveness of specific trade promotions/other sales activities and make recommendations, where needed
  • Help provide regular updates to Field Sales of key marketing elements and initiatives (FSI/Media calendars, Catalina, etc)
  • Provide support for product recalls, label changes, innovation launches, and SKU rationalizations
  • Assist in creation of materials for National Sales Meetings and Sales webcasts
  • 5-7 years of CPG, Center Store, or Food manufacturing company experience; preferably in customer-facing or trade fund budget management roles
  • HQ customer marketing or cross-functional experience preferred, but not required
  • Strategic Thinking: Ability to recognize and develop sustainable solutions while considering long-term and short-term impact of actions when making choices
  • Problem Solving: Ability to identify, research, and analyze problems and recommend optimal solutions
  • Leadership: Ability to lead projects and initiatives while influencing cross-functional partners
  • Collaboration: Ability to work well with others; high levels of self-awareness, empathy; be able to reach consensus
  • Communication: Effective written and verbal communication across all levels of the organization
  • Drive for Results: Sets a high standard of performance while pursuing goals with a high sense of urgency
  • Influence: Listens and understands the perspective of others while asserting and gaining support of own ideas
  • Manage Ambiguity & Complexity: Be comfortable and thrive under ambiguous and complex situations; adapts behaviors and thinking when responding to changing demands or unexpected situations
  • Decision Making and Learning Agility: Demonstrate flexibility to make course-correction and redirects efforts and resources to ensure successful execution; naturally curious and strives to be a continuous learner
  • Strong analytical skills (Excel, Word, Powerpoint): Experience pulling, analyzing and drawing insights and recommendations from consumption data (Nielsen)
  • Travel required, +/- 25%
99

Customer Marketing Manager Resume Examples & Samples

  • Supporting the building and management of customer centric marketing campaigns that will drive revenue growth, audience and ROI
  • Tactical planning of marketing strategies to ensure translation into a program of campaigns and initiatives
  • Tracking, analysing and reporting on effectiveness of campaigns
  • Working collaboratively with key internal and external stakeholder to ensure a collaborative approach is taken to all campaign initiatives
  • Direct experience in a digitally focused marketing function
  • Demonstrated experience in digital marketing strategy development and implementation
  • Experience in cross functional commercial management
  • Exceptional communication and stakeholder management skills
  • The ability to be highly organised and to prioritise workloads
  • Media industry experience will be highly regarded
100

Customer Marketing Manager Resume Examples & Samples

  • Develop customer marketing strategies with a focus on the SMB segment and priority industry verticals to drive up-sell/cross-sell and deepen customer relationships
  • You will also be responsible for creating and implementing a customer reference program and develop customer references for case studies, events, and PR
  • You will enable the marketing team to produce content from successful companies that showcase their success and help them shine, supporting overall Marketing objectives
  • Medallia is looking for someone who is organized, detail-oriented, and proven at building and maintaining personal relationships with our customers who comprise the best loved brands in retail, hospitality, B2B, financial services, insurance and more
  • You will be a creative storyteller with a passion for language, editing and writing, uncovering the most memorable and compelling stories
  • You will build and maintain a database to streamline processes across the marketing team for sourcing customer references
  • You'll regularly collaborate across the organization (both US and international) with content, creative, product marketing, field marketing teams (and more!) to align online activity with broader campaign initiatives
  • Lead customer content development and ensure message alignment and strategy
  • Own the entire case study development process, with support from agencies as needed
  • Show an appreciation for content design tailored to distribution channels
  • Work directly with customers on behalf of marketing team to develop a process for a variety of requests
  • Develop the best possible Medallia brand advocates and community of users
  • 5+ years of experience in customer or customer marketing in a B2B context
  • Strong messaging, content development and writing skillsStrong analytical skills to measure and optimize programs
  • Software / SaaS experience required
  • Proficiency with Salesforce.com is recommended
  • Enterprise experience is preferred
  • Proven track record in both brand-building and customer programs to support a growing company
  • Working in or with a high technology marketing department with an understanding of B2B buying processes
101

DBC Customer Marketing Manager Resume Examples & Samples

  • Execution in the on/off trade
  • To establish a feedback loop on select investment tactics and programming details
  • Ability to switch seamlessly between brand goals and commercial activation goals
  • Project Management- being able to prioritize and self-manage will be essential to the success in this position
  • Undergraduate degree (BA/BS) required, MBA / grad degree a plus but not required
  • Strong track record in project deliverable environment working across multiple functions
  • Strong stakeholder management, influencing, communication skills
  • Track record of success in: shopper/consumer insight usage, brand activation, joint customer business planning
102

Customer Marketing Manager Resume Examples & Samples

  • Leverage shopper, customer and category insights to create and deploy comprehensive (annual) customer marketing plans for assigned customers
  • Manage/ influence Tempur Sealy co-op funds for assigned customers. Customer Marketing Managers will leverage available co-op funds to deliver planned store traffic, conversion and new product launch objectives
  • Manage shopper marketing agency relationships ensuring flawless execution of programs through project management, budgeting, briefing & score carding against established goals
  • Present compelling shopper & category stories and solutions to internal and external customers
  • Strong strategic thinker with the proven ability to develop and activate breakthrough solutions
  • Strong Marketing generalist with proven ability to manage, motivate & lead people and process
  • Broad exposure/ experience in shopper marketing type roles (agency or client side)
  • Compelling story teller that's able to influence the organization @ multiple levels
  • Demonstrates the ability to apply macro trends, insights, channel, competition and industry knowledge to influence key stakeholders
  • Has highly developed project, vendor management and multi-tasking skills
  • High business acumen & strong analytical skills. Must be able to understand basic P&L structures
  • Minimum: 4-year Bachelor's Degree
  • Preferred: MBA, Graduate Degree
103

Customer Marketing Manager Resume Examples & Samples

  • Craft and drive impactful marketing programs and consumer engagement opportunities that have scale, are repeatable, & improve efficiency and effectiveness in market
  • Apply in-depth understanding of consumer insights, including demographic/psychographic trends, consumer perceptions/attitudes, need states, motivations, and purchase/consumption behavior to advance the business and deliver relevant marketing strategies / tactics
  • Activate national and local media inclusive of music and sports platforms and properties
  • Own customer marketing relationships across multiple levels
  • Effectively lead and influence cross-functional teams to execute projects to successful completion
  • Collaborate with sales and marketing on communication tools (i.e. tool kits, Town Hall Share & Learn, AOP and PSP needs)
  • Minimum Qualification: Undergraduate Degree; Preferred: MBA with a concentration in Marketing
  • A minimum of 7 years prior Brand Marketing experience (if Undergrad degree only) OR 2 years of prior Marketing experience (if Advanced degree)
  • Creative agency management experience, and expertise developing / executing promotions is required
  • Ability to operate independently across all levels of management
  • Ability to collaborate among different corporate cultures
104

Customer Marketing Manager Resume Examples & Samples

  • Support RSDs to prepare the Commercial Annual Planning Process
  • Coordinate the Sales team with the central marketing team on the key performance driver activities, such as mentoring, tasting programme
  • Have a strong career aspiration in marketing or sales
  • 5+ years consumer product industry experience in marketing or sales or related functions
  • Great communication skills and able to seek to understand first then to be understood
  • Quick learner and have proven record to pick up a new skill in a short period of time
  • Self-motivated and persistent in get things done
  • Data-driven and have the ability to transfer data to information and to knowledge
105

Customer Marketing Manager Resume Examples & Samples

  • In depth market assessment in new verticals. Initial focus will be on Supermarket, Cold chain, Industrial Solvents & Flouropolymer coatings verticals. Leading to : market map , value chain analysis ,customer buying criteria’s , customer segmentation, customer targeting and articulation of value propositions against NBA
  • Drive customer conversion to Honeywell Solstice solutions by leveraging our performance value propositions in HVAC/R and Foam blowing agents
  • 15 years plus experience in a B2B marketing role (Product management / customer marketing)
  • Demonstrated ability to influence and direct resources across multiple functions ranging from engineering, technical, quality, sourcing at the same time bringing an integrative thinking with demonstrated business acumen
  • Candidates from HVAC / Compressors Industry background will be given preference
  • Experience in customer Marketing of Industrial goods preferably but not desirable from HAVC Industry
  • Insightful thinking/planning skills and experience, with a proven track record of executing high-impact, results-oriented integrated channel marketing programs
  • Language : English
106

Customer Marketing Manager Resume Examples & Samples

  • Develop pilots and programs in support of customer success through customer marketing
  • Core member of our Customer Adoption team
  • Work cross-functionally (Marketing, Sales, Operations, Systems) to build out the foundation of a global customer success and customer marketing program
  • Identify system enhancements and evaluate technologies to support customer marketing
  • Evaluation of support models across different territory types or account models (i.e. tiers of support models)
  • Build upon initial pilot projects to create reporting, KPIs and success metrics
  • A bachelor's degree and 7 years of professional work experience (or a master's degree and 5 years of professional work experience) is required
  • 7 - 10 years marketing experience based in technology companies, recurring revenue model a plus
  • Demonstrated capacity of successfully building and delivering programs and processes that scale
  • Work approach that applies a cross-functional and collaborative methodology
  • Strong analytical and reporting that leverages data for decision-making
  • Exceptional communication, problem-solving and change-management skills
  • Knowledge of CRM and marketing automation systems
  • Experience working closely with and/or within sales organizations
  • Experience in P&L, product line management, multi-year planning, demonstrating ROI
  • Systems and Analytics: Knowledge of CRM and Marketing Automation. Adobe Analytics, Business Objects and other reporting tools
107

Customer Marketing Manager Resume Examples & Samples

  • Bachelor’s Degree in Social Sciences, Business or Marketing
  • A proven track record of building and leading high performing teams (commercial)
  • An in depth knowledge of the sales environment and people development
  • Responsibility for developing the key account team towards ensuring the team has both the capacity and capability to lead the brilliant execution BTL activities
  • Contributing to the overall capability & capacity development of the sales function on IPS and Reserve
  • Leading the IPS and Reserve Game Plan and contributing to the spirit category Game plans (Marketing)
  • Guiding Cross -functional teams on strategic decisions via analysis and insights. Input to IPS and Reserve Category S&OP volume Planning
  • Own the Commercial Plan for IPS and Reserve ensuring the activity plan is sufficient to deliver on business objectives
  • Partner with the Key Account team to support strategy formulation and manage its brilliant execution
  • Ensuring all BTL activities are reflecting channel, shopper & customer needs and are helping us to win with them
108

Customer Marketing Manager Resume Examples & Samples

  • The guardian and shaper of the commercial unit “Go to Market”, ensuring it is appropriate, effective and implemented
  • Lead the development and sustenance of an efficient and effective customer marketing team that drives excellence in customer segmentation & campaign execution to achieve business objectives
  • Builds market intelligence to enable the development & implementation of innovative business models which will include greater grower and retailer intimacy
  • Implement processes to allow the effectiveness of campaign and marketing efforts to be measured
  • Manages the commercial unit portfolio process, ensuring that opportunities and needs are highlighted to Territory Crop & Technical teams
  • Key member of the Commercial Unit Leadership Team bringing a grower centric view / perspective & ensuring decisions are aligned with the commercial unit GTM
  • To lead the development of an effective commercial unit Customer Marketing function
  • To act as the link between the commercial unit and the above territory teams as needed
  • To drive key marketing processes with special attention to campaign, portfolio management & SmartPLAN and Synpac
  • The conversion of crop solutions (assets and combinations of assets or services) into appropriate offers delivered through campaigns
  • Working with Territory Customer Marketing to develop, test and scale innovative business models and cross crop offers to efficiently increase sustainable sales
  • Working with Sales & the Territory Pricing Manager to ensure effective value pricing is carried out and that appropriate commercial terms are implemented to deliver on budget & GTM objectives
  • Delivers market plans and analysis to support budgeting and strategic reviews
  • Owns and drive effective alignment regular Marketing Committee meetings
  • Ensures implementation and alignment of the commercial units GTM
  • Lead grower, channel & value chain segmentation process
  • Define marketing communications strategy (e.g., media mix, budget allocation across services, etc.)
  • Prioritise campaigns and resource allocation in line with the strategy & oversee their execution
  • Review campaign effectiveness, during & post season, against objectives. Utilising Salesforce.com as a key tool for monitoring and improving effectiveness
  • Ensure delivery of grower and channel value proposition through the creation of offers incl. incentives in line with GTM
  • Coaching and capability development of customer marketing function
  • Through a market intelligence process, size (SmartPLAN), generate and prioritize customer insights and needs
  • Country product/crop management and/or CRM management
  • Internal experience of the agri-business sector in Marketing, Sales and Strategy
  • Strong agronomy knowledge
  • Experience in campaign development and management
  • Background in business management
  • Critical leadership capabilities
  • Sets ambitious strategic goals
  • Communicates with impact
  • Leads change and holds ambiguity
  • Builds a culture of innovation
  • Focuses on customers
  • Manages for performance
  • Develops people, organization and self
  • Collaborates across boundaries
  • Industry background and expertise desired
109

Customer Marketing Manager Resume Examples & Samples

  • You will create impactful customer experiences
  • Drive marketing campaigns
  • Drive demand generation
  • Education: University degree in Business, Marketing, Communications or equivalent training/experience
  • Domain experience: (Recruiter to supply area of expertise – e.g.: Cloud, BSS, OSS etc.)
  • 5+ years’ relevant experience
  • Experience working in a global team
  • Experience of customer facing roles and Ericsson SDP
  • Experience of handling complex content and messaging within a B2B environment
  • Knowledge about Ericsson business and portfolio
110

Customer Marketing Manager Resume Examples & Samples

  • Develop, execute and articulate on the value proposition and key marketing messaging for the channel
  • Support and collaborate with sales teams to deliver, execute and measure a strategic marketing plan for assigned channels
  • Support customers’ omni-channel marketing efforts with ecommerce marketing strategies to drive sales and increase customer engagement and loyalty in assigned channel
  • Make category management recommendations to optimize performance of product offering, such as optimal SKU assortment, merchandising and shelf/catalog layout
  • Identify marketing opportunities by providing marketing trends, product gap analysis and competitive analysis reports for internal and customer review
  • Manage and facilitate private label programs to help our customers build their brand
  • Maintain and utilize knowledge of technical specifics for product lines sold into assigned channel to enable effective marketing programs and creative execution
  • Deliver several key marketing projects across the range of the marketing mix for assigned channel (including, but not limited to marketing collateral, selling tools, training, tradeshows, marketing insights, digital marketing, website, etc)
  • Manage partnerships and projects with a variety of internal and 3rd party vendors
  • Understand changing and differing priorities depending on channels and how these impact marketing plans
  • Establish specific goals for tradeshows and events and develop metrics to gauge success; will also attend and support tradeshow efforts
  • Analyze and communicate about channel and customer specific promotional programs, implementing best practices in future initiatives to achieve maximum returns
  • Conduct analysis and periodic reviews of Domtar’s value proposition for assigned channel, competitive landscape, customers and consumer trends to enhance Domtar’s brand equity and market position
  • Digital marketing expertise working with ecommerce techniques integral to shopper’s purchasing process
  • Good communicator at all levels of organization, in both written and verbal formats
  • Strong analytical skills and problem solving ability
  • Strong ability to manage deadlines in a dynamic fast-paced work environment for multiple ongoing initiatives and projects
  • Keen attention to detail with proven responsibility for multiple, multi-touch marketing initiatives
  • Proven cross-functional team leadership experience
  • Proficiency in use of customer analytics and insights for strategies a plus
  • Ecommerce experience who has worked with retailers and their ecommerce platform
111

Senior Customer Marketing Manager Resume Examples & Samples

  • 5+ years of customer leadership experience
  • Experience developing customer and consumer marketing programs
  • Customer Focus: Making customers (external and internal) and their needs a primary focus of one's actions; developing and sustaining productive customer relationships; creating and executing plans and solutions in collaboration with the customer
  • Consumer Knowledge and Focus: Knowledge of consumer purchasing and engagement behavior in order to develop effective programs to drive results in properties. Demonstrating understanding of how one’s actions and/or work impacts the Company’s relationship with consumers
  • Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans
  • Marketing Operating Strategies: Knowledge of and ability to apply basic marketing operating strategies (e.g., media planning, pricing strategies, trade/consumer promotions) used in the execution of marketing plans
  • Marketing/Activation Programs: Knowledge of how brand positioning is interpreted and used in different regions and countries around the world for the development of marketing/activation programs (e.g., specialty/licensed merchandise, sports properties, experiential marketing, consumer promotions). Ability to recommend an appropriate property or program to enhance the brand positioning and equity and to grow volume
  • Property/Program Identification: Ability to identify meaningful and relevant programs/properties that will have the most impact on specific target audiences
  • Creative Brief Development: Knowledge of the creative brief development process
  • Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact
  • Creative Concept Generation: Knowledge of methods of brainstorming/creative concept generation. Includes knowledge of facilitation procedures for creative sessions
  • Advancing the Customer Relationship: Ability to facilitate and accelerate the business relationship based upon an understanding of the customer. Includes the ability to actively listen and engage in conversation with customers to uncover relevant information, resources and solutions
112

Customer Marketing Manager Resume Examples & Samples

  • Plan, execute, and analyze marketing programs for customer segments through a variety of channels, including integrated marketing campaigns, email, webinars, direct mail, and account-based marketing tactics focused on lead generation and building the sales pipeline
  • Develop effective demand generation strategies that help to deepen account penetration and upsell the full suite of Ceridian products
  • Work closely with our Account Management team and arm them to be successful by creating sales enablement programs and providing expertise and programs to help them identify opportunities to sell
  • Define and develop a Customer Communication Strategy – ensuring the Ceridian value proposition is consistently communicated and delivered to existing customers
  • Partner cross-functionally with stakeholders from Marketing (e.g. to execute campaigns), Client Success (e.g. to support and align with their activities), and Product (e.g. to communicate new features and functionality, gather input to product roadmap, etc.)
  • Lead and manage customer engagement and communication programs, such as: in-person/virtual events, workshops, awards programs, ongoing nurture campaigns
  • Regularly review customer marketing activities, report successes and failures, and then recommend and implement iterative improvements (both strategic and tactical)
  • 5+ years of related experience, ideally in the software or technology fields, with a clear track record of measurable impact on revenue
  • Excellent people skills with an upbeat, enthusiastic attitude and a professional maturity suitable for a B2B environment
  • Experienced in building consensus, collaborating with groups to get things done
113

Associate Customer Marketing Manager Resume Examples & Samples

  • Support in-field execution of McCain brand programs and selling strategies in the Eastern Region
  • Active involvement in leveraging corporate programming and creating customer-specific initiatives to grow potato and appetizer business with key distribution customers including but not limited to: Sysco, UniPro, Gordon Food Service, IMA (including Reinhart & FSA), PFG, and USFS
  • Support Manager and Business Development Managers in development of annual marketing plans for key customers listed above
  • Assist in the development and execution of customer marketing plans to maximize profitable sales of Private Label and McCain branded Appetizer and Potato items. This would include but not be limited to: use of existing and custom research, development of promotions, support of branded and private label product, product commercialization, food show/conference support, utilization of culinary and R&D resources
  • Monitor and maintain critical awareness of industry trends and target customer needs. Perform regular analysis and reporting on business results, competitive activity, and industry/segment trends
  • Work in conjunction with Regional Sales Managers and Business Development Managers to optimize sales activation programming to drive growth
  • Provide assistance to the sales organization to facilitate their success with appropriate business solutions. This will include providing information and expertise on capabilities, products, trends, markets
  • Evaluate the performance of marketing initiatives and trade spending to develop best practice learnings and optimize ROI
  • Provide a day-to-day point of contact for McCain to customers, facilitating tactical business support and promotional programming development in partnership with sales
  • Respond to customer requests and inquiries in a professional and timely manor
  • Visit sales regions and customer corporate and/or operating company locations as needed; conduct broker/distributor training, including local market and corporate distributor training initiatives as needed (e.g. Sysco MA’s or Business Development Managers)
  • Leverage category and marketing expertise across other branded and channel marketing areas by working closely with other customer and branded marketing teams
  • Contribute to the development of the overall business strategy with a focus on appropriate category, segment and account targeting for future business growth
  • Bachelor degree in Business Administration with Marketing emphasis or related field, MBA preferred but not required
  • Minimum two years of business experience required in marketing, project management, supply chain, finance or sales. Customer/Trade Marketing experience desired but not required
  • Proficiency with PC applications in the areas of Microsoft Excel, Outlook, Word and Power Point
  • Must be a self-starter and independent thinker with the ability to quickly react to dynamic and sometimes ambiguous situations
  • Food, Frozen category and/or Foodservice Marketing experience a plus
  • Ability to convert quantitative and qualitative research/information into actionable insights and customer solutions; Familiarity with foodservice industry market research and data sources (NPD, Datassentials, Technomic, etc.) preferred but not required
  • Understanding of the product development and commercialization process preferred
  • Strong organizational and problem solving skills with the ability to prioritize workload and manage multiple tasks. Ability to work under pressure, balancing multiple projects in a fast paced environment. Ability to work independently or as part of a team
  • Critical thinker with the ability to build upon requested actions in order to create more powerful business solutions
  • Excellent written and oral communication skills (including strong presentation skills), analytical ability, independent decision making and business vision
114

Customer Marketing Manager Resume Examples & Samples

  • 5 years experience with Direct mail and email, including more complex segmentation
  • 2 years with positioning, writing and/or editing marketing/customer communications copy, including translating complex topics into customer-friendly language
  • 5 years customer communications/marketing experience
  • 2 years payments experience or financial services
  • Direct mail execution
  • Strong project management, organizational skills
  • Detail oriented, efficient
  • Work autonomously, yet work effectively with multiple constituents
  • Strong customer orientation/advocacy
  • Microsoft Office Suite: Outlook, Word, Excel, PowerPoint. Adobe Acrobat Pro
115

Customer Marketing Manager Resume Examples & Samples

  • Lead the customer marketing (CM) planning process to deliver plans that include account/channel objectives, strategies, tactics and activity calendars
  • Develop distinct, breakthrough CM programs for designated accounts that are grounded in shopper insights, address retailer/shopper needs and get executed with excellence at retail
  • Build deep, collaborative partnerships with designated Customer Teams and provide thought leadership on customer marketing and shopper insights
  • Influence and collaborate with Brand Marketing and Channel Marketing providing thought leadership and education on retailer/shopper insights and CM plans and programs
  • Develop strong partnerships with agencies, leading them through program development and execution by providing clear, concise direction and inspiring them to deliver great work
  • Build relationships within the retailer’s marketing organization leading to mutually beneficial solutions and action plans
  • Partner with Customer Teams on sales calls and selling CM solutions into account decision makers
  • Evaluate developed solution effectiveness, and ensure continuous improvement and best practice sharing
  • Leverage National and Local Programming with the right amount of customization, including a strong knowledge of program timelines and sell in deadlines
  • Educate internal key stakeholders on the designated accounts strategies, priorities and opportunities
  • Bachelor’s degree required. Post graduate degree preferred
  • 3+ years’ experience in CPG sales and / or marketing
  • Understanding of how to build brands and drive a retailer’s business through mutually agreed upon plans
  • Ability to collaborate and build strong, productive working relationships with cross functional teams, agencies and retail partners
  • Ability to mine insights and leverage the insights to develop customer solutions
  • Familiarity with tools and systems associated with both syndicated and internal sales data
116

Customer Marketing Manager, Ibtm Resume Examples & Samples

  • An insights driven, flexible and enthusiastic Marketing professional
  • Commercially focused with an understanding of how marketing activity can positively impact financial performance
  • A strong understanding of customer and market dynamics and requirements
  • Experience in research and analysis an advantage
  • A multi-tasker, with an enthusiasm to work across multiple shows to communicate with one voice to segmented customer types
  • A strategic thinker, who evaluates effort vs. reward in relation to commercial goals
  • A team player with a proven ability to work in a matrix structure environment, managing multiple stakeholders and priorities simultaneously
  • A willingness to travel and work in a global team of professionals building effective relationships with cultural sensitivity
  • Creativity and initiative in a Marketing environment
  • Excellent interpersonal skills at all levels
  • Strong written and oral communication skills, including presentations and report writing
  • Empathy and understanding of other cultures within a commercial context
  • Market vision and the ability to quickly acquire detailed knowledge of the global meetings and events industry
  • The attributes required to secure and optimise strong business relationships/partnerships
  • Excellent time management skills with the ability to meet deadlines and juggle priorities
117

Customer Marketing Manager Resume Examples & Samples

  • Own the relationship with our distributor partner in the markets – from negotiating distribution agreement, managing the P&L, ensuring advantaged Route-to-Market, embedding sell-out culture, leading Quarterly Business Reviews and Business Performance Management, as well as day-to-day relationship management
  • Have total accountability for your market’s P&L delivery, as well as development and execution of all brand and customer marketing plans
  • Min 5 years’ experience across both Customer Marketing and Commercial roles
  • Strong commercial capability with demonstrated ability to solve complex commercial problems across multiple market
  • Strong influencer – demonstrated ability to build and sustain trust with others through real relationships, and able to tackle difficult conversations when required
  • Entrepreneurial - demonstrated the ability to create possibilities through identifying opportunities and inspiring stakeholders to deliver the exceptional
  • Strong personal leadership - confident in overcoming obstacles, resilient and thrives in volatile ambiguous environment
  • Agile-thinker and a fast learner, with a passion for helping Diageo win in Emerging markets
118

Senior Customer Marketing Manager Resume Examples & Samples

  • Provide category prioritization guidance to project management team
  • Partner with Marketing to understand category specific marketing plans and customize the plans for the customer accordingly
  • Provide direction to marketing coordinators to address customer requests
  • Provide scope and strategy direction to project management lead
  • Support all aspects of life cycle management, including minimum semi-annual review of display components
  • Bachelor’s degree in Marketing or Business; MBA preferred
  • 7-10 years’ product or channel marketing experience, including direct experience in digital marketing
  • Consumer package goods, home improvement or building products experience
  • Experience managing multiple channels or product lines with P&L responsibility
119

Trade / Customer Marketing Manager Resume Examples & Samples

  • Supplier management
  • Directing others
  • Comfort around higher management