Customer Marketing Manager Resume Samples

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J Spencer

Jeffery

Spencer

38784 Eliseo Fall

Dallas

+1 (555) 579 6258

38784 Eliseo Fall

Dallas

Phone

p +1 (555) 579 6258

Experience Experience

Detroit, MI

Customer Marketing Manager

Detroit, MI

Larson Group

Detroit, MI

Customer Marketing Manager

Works with outside vendors to design premiums, as necessary, and creates and manages within established budgets and timelines
Works with field based Customer Marketing Managers to develop Customer and Channel specific programs for New Release products
Make category management recommendations to optimize performance of product offering, such as optimal SKU assortment, merchandising and shelf/catalog layout
Develop a strong working relationship with the VM sales force to ensure all market plan elements are executed effectively
Track Segment performance. Evaluate the performance of marketing initiatives to develop best practices and optimize ROI
Develop and present with the National Account Managers quarterly presentations to accounts managed
Work with sales management to develop national and account specific promotional programs

San Francisco, CA

Digital Customer Marketing Manager

San Francisco, CA

Hodkiewicz Group

San Francisco, CA

Digital Customer Marketing Manager

Digital Key account management
Product-/Operations-/Customer Management
Participation at strategic customer meetings and workshops
Draw on insights and performance data to maximize the digital business
Create catalog and new release thematic promotions and campaigns in line with physical HE approach to attachments and campaigns
Market Research (Supporting brand marketing, and working towards the market insight strategy)
Develop, drive and deliver account specific marketing/merchandising plans for each account

present

Detroit, MI

Senior Customer Marketing Manager

Detroit, MI

Satterfield-Dicki

present

Detroit, MI

Senior Customer Marketing Manager

present

Work with the General Managers and Global Account Management Teams to create and execute global customer marketing campaigns
DEVELOP SELF AND OTHERS:Develop self and support others’ development to achieve full potential
Working closely with Population Health to create, successfully launch and grow the V Health proposition for Aetna International
Provide strong financial acumen to all business decisions and provide post analysis to ensure goals are met
Work with sales teams in the development, execution and follow - up of sales plans of assigned customer base
Work in performance driven culture with challenges of remote collaboration with HQ
Provide strategic perspective, monitor and track set strategic spending frameworks, display targets and brand communication priorities for annual plans,

Education Education

Bachelor’s Degree in Marketing

Carnegie Mellon University

Bachelor’s Degree in Marketing

Skills Skills

Experienced gained within a Home Entertainment or a fast moving consumer goods (FMCG) company
Experience with and knowledge of UK retailers and trade environment
Good commercial skill set
A high standard in influencing and interpersonal skills, in order to build and develop strong client relationships
Excellent communication and presentation skills
Ability to mine insights and leverage the insights to develop customer solutions
Proven ability to provide strategic direction in a hectic, deadline driven environment
Ability to collaborate and build strong, productive working relationships with cross functional teams, agencies and retail partners
Strong customer orientation/advocacy
Organised and detail-oriented working style essential

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15 Customer Marketing Manager resume templates

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Assistant Customer Marketing Manager Resume Examples & Samples

Creates custom marketing/promotional events in support of the annual USHE/customer business plan and stated merchandising objectives of all major releases (New Release, TV, and Catalog)
Works with Sales to develop proposals, with full cost/benefit scenario planning (lift, ROI) for all customer retail marketing events
Works with Sales and CMHA to create sales pitch presentations for all customer marketing programs
Obtains necessary financial and strategic approvals
Promotion planning and administration - works with Customer Marketing Assistant Managers to ensure all administrative requirements (e.g., Creative Work Order, Purchase orders, etc) are completed on a timely basis
Works with outside vendors to deliver promotional needs
Works with Category Managers to conduct post event analysis, including full financial assessment (ROI), retail compliance, and consumer reaction (pull)
Works with SAE and Finance to ensure all trade funds are optimized/utilized within USHE strategy and policy
Develops relationships and has routine contact as the customer interface with all key Walmart marketing personnel
Partners with Walmart customer team on the development of the annual Customer Business Plan
Provides customer specific marketing feedback and insights to HQ
1 year of advertising agency, consumer packaged goods, retail planning or video industry experience
High degree of computer proficiency and knowledge of Excel, PowerPoint and Word
Excellent project management skills with a proven ability to successfully manage multiple projects simultaneously
Creativity & Innovation
Good organizational skills and the ability to adapt to a rapidly evolving team environment

Customer Marketing Manager Resume Examples & Samples

Responsible for developing, planning, coordinating, executing and analyzing Customer specific marketing activities that contribute to the achievement of New Release titles’ volume and profit goals for retail accounts
Works with field based Customer Marketing Managers to develop Customer and Channel specific programs for New Release products
Understands key drivers of our customers’ New Release business and ensures that we have the product or promotional plans in place to secure our fair share of these opportunities
Works with field based Customer Marketing Managers to fully understand customer promotion goals, strategies, operating policies and capabilities
Conducts weekly program status meetings with field based Customer Marketing Managers
Works with outside vendors to design premiums, as necessary, and creates and manages within established budgets and timelines
Works with finance to approve ROI anaylses and title based needs
Key liasion between Digital Distribution and retail teams to ensure New Release programs between physical and digital retailers are aligned
Liaises between field teams and LA based teams including Brand, Creative, Operations, Promotions and Theatrical teams to ensure alignment and smooth workflow
Develops knowledge of the home entertainment business
Coordinates needs for any account specific meetings including decks, reels and other materials
Conducts special projects as needed, including anaylsis of competitive titles, market trends, retail activity
Provides information on New Release titles to Sales and field based Customer Marketing Mangers
Attends departmental meetings with teams to align on programs and promotions to ensure retailer needs are being met
At least 4 years marketing experience
Exceptional communicator (written and oral) with the abliity to build relationships and influence teams
Analytical thinking and problem solving skills
Strong attention to detail in an environment that requires extenstive multi-tasking and multiple deadlines
High degree of proficiency with Microsoft Word, Excel & PowerPoint
Ability to conduct persuasive presentations
Marketing experience within home entertainment, film studio, consumer packaged goods, retail marketing or marketing/advertising agency highly desired
Ability to manage cross –functional relationships
Proactive planning and strong project management skills
Creative thinking and ability to collaborate in a creative environment
Demonstrates the ability to contribute to the creative process

Customer Marketing Manager Resume Examples & Samples

Publishing Workshops –Educates new authors and researchers about the scholarly publishing process. Provides mentoring on how to get published.May also include advanced workshops for mid-career researchers or faculty
Research Connect– Forum for researchers, research managers, and library/information managers focused on issues in research, data management, and research performance and assessment
7+ years in a combination of customer-facing sales and marketing roles (preferably B2B marketing, B2B sales, or consulting/marketing)
5+ years experience in customer development, consulting, training, program management, and/or sales in service-oriented business or consultancy preferred

Customer Marketing Manager Resume Examples & Samples

Develop and manage National Accounts budget from concept to execution
Liaises with brand marketing teams to customize the national promotional calendar and new product launches where necessary for key accounts
Manages promotional post-analysis by promotion/account for success rate, sell-in/sell-thru, & key learnings
Manages cross-functional communication and timelines between marketing, sales, finance, creative, promotional purchasing
5 + years of experience within trade, customer or brand marketing
Excellent communication skills, both written and oral

Customer Marketing Manager Resume Examples & Samples

Extensive experience in a senior marketing or commercial role
Proven success within the retail environment
Home entertainment / especially games product and industry knowledge is essential
Evidence of excellent interpersonal skills
Ability to work well within a broad team
Managed several products at one time
New release DVD's
Catalogue DVD's
Games
Games Catalogue
Consumer Products
Digital

Customer Marketing Manager Resume Examples & Samples

10% Customer/Shopper Insights
Understand account objectives to ensure strategic alignment with SPHE priorities
Develop an excellent knowledge of the shopper and sell-through drivers for each account
Work with the Business Planning & Insights team to facilitate the implementation of shopper studies and ensure that learning can translate into account specific activities
Whilst planning marketing activity and building catalogue promotions work with the Business insights team to ensure all plans are backed up with insight and then reviewed post activity
40% Planning & Implementation
Develop & implement in-store and online execution plans for all New Release titles and catalogue activity
Implement catalogue campaigns i.e. trade/seasonal/drafting opportunities with account as appropriate
Manage New release budgets and track spend by account to make sure that all activities are in line with the P&L and have ROI
Develop and present with the National Account Managers quarterly presentations to accounts managed
Liaise with the Product Marketing team to ensure sign off and support for tailored marketing activities and account exclusive offers
Track competitor activities and input into the overall Business Intelligence strategy
15% Catalogue promotion creation and activation
Update and own the catalogue 12 month calendar ensuring that all drafting opportunities and retail campaigns are included
Using insights to create and build catalogue promotions to activate across all retail. Work with agencies when necessary to bring these to life
Manage the creative, mechanic, marketing support for the promotion; develop a critical path to ensure all KPIs are met and a P&L
20% Fixtures, POS & Online Assets
Working with the CM team and Product managers, develop the creative direction for New release titles to be used across retail. Ensure guidelines are met and creative works with the overall title marketing plan
Responsible for the development and implementation of all POS, in-store merchandise and online asset (where necessary) with aim to maximize effectiveness within agreed budget and timeline
Communicate creative guidelines to accounts and ensure compliance (newsletters, mailings, media tagging, events, store communications etc.)
15% Merchandising & In-store Execution
Execute range and space plan
Look for ways to continuously improve effectiveness of merchandising tactics
Manage contractual agreements with merchandisers, set objectives and targets for the year
Prepare detailed briefing packs for merchandisers/store managers
Monitor compliance by account and ensure issues are promptly resolved
Trade/Customer Marketing experience is required
Experienced gained within a Home Entertainment or a fast moving consumer goods (FMCG) company
Experience with and knowledge of UK retailers and trade environment
Good commercial skill set
A high standard in influencing and interpersonal skills, in order to build and develop strong client relationships
SAP, MS Office Suite- Outlook, PowerPoint and Excel proficiency required
Proven ability to provide strategic direction in a hectic, deadline driven environment
Demonstrated experience in setting and achieving sales objectives in conjunction with a sales team, agency or client partner
Demonstrated experience in project or campaign management
Organised and detail-oriented working style essential
Problem solving and an ability to be a positive and creative thinker to generate innovation solutions
Experience approving creative and working with agencies to deliver assets and services against a brief
Exceptional inter-personal communication skills are essential
Awareness of market trends and technologies
Must be able to work in a fast-paced environment and manage multiple priorities and accounts
Must have a flexible approach to work, be pro-active and have the ability to work with little supervision
Passion for the entertainment industry, digital entertainment and television industries

Digital Customer Marketing Manager Resume Examples & Samples

Contribute to strategic planning for digital customers
Generation of annual customer strategies together with Digital KAM and Marketing Director/Country Manager
Participation at strategic customer meetings and workshops
Presentation of strategic marketing approaches at customer'
Joint business planning with customers and attendance at monthly forecast meetings with Digital KAM
Creation of a rolling 6-month activity calendar per customer and alignment with customer (in conjunction with Digital KAM)
Adapt RM strategy in alignment with Fox brand strategy and customer strategy
Identify customer specific marketing mechanisms such as on store, social media, magazines, TV and online media, CRM, etc
Analysis of efficiency of marketing mechanism through relevant market data
Secure permanent presence in customer campaigns
Collaborate with Digital KAM and Marketing Director/Country Manager to develop and execute strategic marketing activities/promotions in line with overall HE marketing strategies for Italy
Product-/Operations-/Customer Management
Create catalog and new release thematic promotions and campaigns in line with physical HE approach to attachments and campaigns
Create and implement promotional plans including grass-roots initiatives, retailer programs, and partnerships with physical product (especially with hybrid customer)
Develop title specific trade materials in line with physical HE title positioning and marketing approach
Ad hoc promotions for specific products
Develop and manage local client promotion approvals including all elements such as online marketing, radio campaigns, direct mail, and creative artwork and messaging
Facilitate the sourcing of local language promotional materials
Review and approve client marketing campaigns
Liaise with several internal divisions within the global Company (Brand Marketing, Retail Marketing, Operations, Finance/Commercial Planning, Digital KAM, Market Insight, Sales)
Market Research (Supporting brand marketing, and working towards the market insight strategy)
Support and drive understanding of the current and future consumer and media landscape
Participate in market insight team’s regular VOD/EST business updates and reports to local and home office
Planning, creation and execution of retailer specific activities for FNR, catalogue and TV
Creation and execution of ret spec promotion mechanics like multi-buys, soft bundles, add-ons, pre-order mechanics
Customer Activation: develop mechanics to increase both avidity and penetration of digital buyers (e.g. driving customers from other digital categories such as Books, Music, Apps to usage of digital movies)
Creation and execution of ret spec theatrical cooperation. Relating to that coordination of activities between theatrical and customer
Sourcing of customer competition prize materials
Planning of special budgets
Creation and execution of CRM activities like customer screenings, incentives, customer events
Planning, booking, and creation of retailer‘s own communication tools
Input to planning, booking and creation of consumer communication tools for customer like TV campaign, radio campaign, print campaign
Integration of customer in Fox media campaigns, align with Fox marketing
Briefing of promotion and graphic agencies
Align with customer agencies
Champion customer software front-ends to track and alter title information (e.g. Sky, Telecom Italia)
Managing the annual retail marketing budget on digital customer and title level

Customer Marketing Manager Resume Examples & Samples

Work as part of a Fragrance Brands team to serve as a liaison between sales, marketing and Creative by providing knowledge of the customer to internal cross functional team members and by providing knowledge of the product group to field sales
Leverage learnings based on data provided through ROI tool to improve return on investment of trade funds
Own the development of a sales trade plan aligned with marketing and sales objectives
Participate in the development of sustainable pre-launch, launch and post-launch trade plans/analyses for the new item launches
Support best practice go to market strategy executions with strong, consistent processes and communication to the field
Work with sales management to develop national and account specific promotional programs
Manage customer service/short supply customer prioritization and product allocation issues with operations and sales
Build sales ready trade plans that are class of trade specific and aligned with the Fragrance Brands strategy
Support field sales execution of customer specific business plans and initiatives, including customer sales calls
Development and delivery of innovative customer and Fragrance specific product, placement, pricing and promotion strategies
Manage and track Fragrance activity at the trade level to ensure achievement of the plan and/or to identify potential gaps
Provide cross functional partners with a marketplace view of customer activity and communicating brand strategies to the field
Organize, analyze and draw conclusions from syndicated data sources and translating findings for application at the customer level
Support the field sales execution of customer specific business plans and category initiatives
5+ years’ prior experience in consumer package goods sales environment, with 2+ years in direct selling or category management/analytical experience
Ability to positively influence decision makers up and down one or more levels, with and without authority, to achieve business objectives and ensure a fully aligned customer/company business plan
Recognized as a leader by customers, team members and internal business partners
Demonstrates effective communication and negotiation skills to solve problems, gain agreement with and inform others, while targeting long term objectives. Uses facts and data analysis to identify good options and make good decisions
Ability to create fact based presentations to translate sales objectives into customer strategy and business plans around distribution, merchandising, promotion and planogram placement
Ability to devise and deliver persuasive presentations, based on data driven insights and facts, to gain support for business strategies or initiatives both with customers and internal business partners
Demonstrates and effectively applies consumer industry and cross category knowledge & expertise
Serves as liaison between the customer, team counterparts and internal support team members to foster a culture of growth and collaboration
Represents the face of the company to the trade and the voice of the customer to the company
Penetrates the appropriate customer and internal functions to achieve maximum results on sales objectives
Acts with urgency to make the most of opportunities, address customer needs and accomplish goals and objectives including the launch of new items with excellence on speed to market and store penetration with maximum shelf presence for the opportunity
Ability to complete projects and follow processes to manage results including volume achievement
Ability to plan tactics to support broader company and brand objectives
Ability to manage funds and resources for the greatest ROI for the company
Able to identify and assess risk and prioritize competing demands for resources of time and money, and apply resources to maximize profitable sales
Ability to accurately forecast and predict business results
Cross Category experience by transferring to counter role
Director Trade Marketing
Management of a strategic customer

Digital Customer Marketing Manager Resume Examples & Samples

Segment and prioritise digital client base to identify those customers with the greatest potential upside through greater interaction and partnership
Build solid relationships with customers and maintain active long-term engagement
Plan and drive customer specific growth plans for Top Tier accounts
Ensure maximum exposure and support for Fox releases, become go-to studio partner
Secure best in class merchandising across digital platforms
Manage product lifecycle through pricing and promotions
Work closely with Home Office Digital and Brand Marketing teams to deliver on Fox strategy globally
Identify and implement digital growth initiatives
Draw on insights and performance data to maximize the digital business
Client Engagement
Build strong, productive relationships with key customer stakeholders
Work closely with customers to create joint, tailored, long-term growth plans that include aligned revenue goals, editorial and promotional planning to deliver best in class platform support
Hold two planning sessions a year with Top Tier customers
Present and champion Fox releases to customers and exploit all available channels to ensure maximum consumer reach
Collaborate closely with all relevant stakeholders to recognise customer specific digital growth initiatives
Utilise transactional data for by customer learnings and strategic planning
Graduate with Marketing degree preferred
Industry experience preferred
Solid experience in a digital commercial (marketing/sales) role
In-depth understanding of new distribution technologies

Customer Marketing Manager Resume Examples & Samples

Recruit, train and develop the customer marketing team
Exploit digital capabilities to deliver best in class customer experience
Identify local market needs and commercial opportunities and ensure marketing campaigns are executed to exploit those needs
Understand and adhere to brand identity and global guidelines
Develop and own the budget, and ensure consistent reporting and forecasting
Collaborate with your local sales teams to ensure the correct marketing activities are being executed in local languages and are customer focused and technically accurate
Oversee and deploy compelling marketing materials in the region
Marketing leadership experience
Ideally you should have experience of setting up teams from scratch
B2B marketing exposure ideally in Industrial products/Electrical/Electronic/Manufacturing industries
Ability to manage multiple projects, deadlines and changing priorities
Fluency in English and ideally one other Asian language
Readiness to travel up to 40% over the course of the year

Senior Customer Marketing Manager Resume Examples & Samples

Acting as the ‘point person’ across the retail team for franchise events at retail across all priority franchises and helping to unlock synergy within the calendar events
Acting as the contact on all Franchises for the Retail and Licensing teams, working closely with colleagues and agency partners to ensure we deliver against the strategic goals for all our Franchises
Lead other strategic initiatives and projects for the wider group as identified by Customer Marketing & Catalogue Management Director. Work closely with colleagues and key stakeholders to deliver
Working with Retail Sales Team and Customers to develop account plans to maximise opportunities for TWDC and our Customers, including trade/campaign support plans, in store space allocations, catalogue initiatives, staff programmes, local store marketing plans etc
Working with the Sales Planning & Retail Analytics Manager and Business Development Manager or Commercial Manager to provide recommendations to strategic accounts on promotions, co-op, P&P and display
Developing, proposing and agreeing promotional programmes with objectives and priorities by Customer
Monitoring and evaluating performance of promotional programmes and integrating key learnings into future plans
Working with licensees to deploy marketing funds into franchise building cross category programs
Monitoring actual spend by strategic accounts versus planned expenditure and evaluating the effectiveness of expenditure by Customer, promotion and key initiatives
Senior Manager level Consumer or Trade Marketing experience in either a vertically integrated or licensed business
A proven track record of managing multiple projects and customer plans
Demonstrable experience of successfully influencing a variety of stakeholders to gain ‘buy in’ both internally and externally
Account management or agency experience preferred
Experience of working in multi-level matrix relationship environment, in a multinational organisation preferred

Customer Marketing Manager Resume Examples & Samples

Identify customer opportunities and leverage their experiences into a detailed marketing plan/strategy
Develop multiple assets that can be used as a part of a detailed marketing plan/strategy and can also be used by Sales to demonstrate Polycom value to prospects
Use Salesforce.com to identify wins
Partner closely with Sales to identify customer opportunities
Be across long range marketing plans to ensure effective customer assets are created
Bachelor’s degree in relevant field preferred
8+ years of related marketing experience, with 2 years' specific customer marketing skills
Knowledge: marketing strategies, understand the marketing mix, knowledge of data mining techniques, industry best practice on developing marketing assets (written and video). Cultural business acumen, some cultural insight. (needs to be up to date on the company’s priorities/business objectives and develop assets that align)
Skills: can leverage marketing mix, builds strong relationships across functions, extremely strong writing and video capabilities, mine data from tools such as salesforce.com, can develop effective marketing assets and customer campaigns, manage video process, strong project planning, organizational ability, budget management, creativity
Excellent time management and organizational skills
High degree of accuracy and attention to detail
Able to demonstrate flexibility and adaptability in a fast paced environment
Possess highly effective verbal and written communication skills
Capable to multi-task, prioritize work with minimal supervision

Customer Marketing Manager, Display Resume Examples & Samples

Identify and manage appropriate tools and platforms (e.g. demand-side platform) to enable management and flawless execution of channel
Devise, launch and manage a programmatic per-impression, auction bidding strategy that meets aggressive performance goals (e.g. win rate, CTR, click to new member CVR, etc.)
Develop deep subject matter expertise and act as the RTB Subject Matter Expert (SME) within Marketing organization
Identify, evaluate and manage necessary third-party vendors to enable RTB campaigns (e.g. data matching, data purchasing, access to exchanges, etc.)
Effectively manage RTB program budget, providing clear rationale for spend allocation
Collaborate with in-house creative team to test and optimize creative design, including dynamic display ad units
All other day to day activities required to effectively manage an RTB display advertising program
Direct work of others to achieve channel and program goals (e.g. annual financial results)
Create documentation to streamline operations and improve program efficiency. Train Specialists on subject matter
5+ years of related experience with display advertising, digital marketing or online advertising including budget management
2+ years of experience managing and developing a team of marketing professionals
Experienced with Atlas Ad Server (or like technology), Ad Planner, and negotiating direct media buys
Experience working with SQL or MySQL a plus, but not required

Customer Marketing Manager, Email Resume Examples & Samples

Partner with internal product management teams to communicate requirements of proprietary tools needed to grow and sustain effective channels
Coach and develop team of channel managers to drive measurable results for the business
Work with Merchandising team, the Social Media team, and the Marketing team at large to deliver the best possible daily messaging experience for zulily members
Partner with Data Science team to create propensity and attribution models for scalable targeting within outbound messaging channels
6+ years of e-commerce email marketing experience required; experience managing a large retail subscriber base, social, and/or content marketing program preferred
3+ years of managing a high-performing, results driven marketing team and demonstrated experience developing individuals and teams
Strong background in translating operational excellence into focus on customer experience at scale
Demonstrated skill in crafting engaging customer-facing content required; formal experience developing brand and voice a plus
Proven ability to effectively prioritize multiple opportunities and select work that will make a meaningful impact on the business
Employs a mobile-first approach
Analytical, testing, and Q/A background paired with mad Excel hacking skillz (and/or SQL experience) required

Customer Marketing Manager Resume Examples & Samples

Responsible for financial performance of customer acquisition programs (display, search, Facebook, TV, etc.)
Work with customer acquisition team to allocate and optimize budget across channels and countries
Determine near-term and long-term customer values and lifecycle metrics to support international marketing investment optimization across lifecycle and acquisition marketing
Develop lifecycle marketing strategies and plans that drive financial outcome through a customer first mindset
Collaborate with leaders of all areas of central marketing to ensure international requirements are incorporated
Define, build, and bring the international retail calendar to life in partnership with design and merchandising
Be the key thought partner for the Director of International in developing strategies for scaling existing and future international markets
5 years of related experience with Customer Acquisition, Lifecycle, "Growth," or International marketing
Strong project and program management experience
Experience with negotiations with third party vendors and services
Experience in high paced, high volume multi-tasking role and environments
Excellent communication (verbal and non verbal skills)

Customer Marketing Manager Resume Examples & Samples

Deliver insights (consumer and industry) and apply to customers business
Contribute to customer’s long term planning process
Conduct customer marketing stewardship reviews
Provide customer business and opportunity assessments
SME leadership where needed
Host key strategic meetings (e.g. KO Lab and associated preparations with presentations, insights, briefing documents, SMEs etc.)
Fully leverage national marketing initiatives with customers
Foodservice Experience
Planning
Demonstrated personal leadership skills and influencing ability
Demonstrated creative and strategic thinking ability
5-7 years’ experience in a consumer packaged goods company, preferably in both customer management and marketing roles

Customer Marketing Manager Resume Examples & Samples

Immersing themselves in clients culture, while being equally mindful of Aramark strategic objectives as experts in the breakroom space,
Supporting the AVP of Marketing in the sourcing and delivery of new & innovative product & equipment solutions
Ensuring implementation against merchandising standards established for client locations
Deploying marketing and consumer engagement programs throughout customer locations
Traveling across account locations to ensure that account standards are executed
Developing & deploying consumer engagement tools such as crowd-sourcing & insight gathering programs,
Supporting the National Account team at client meetings, including quarterly and annual business reviews
A minimum 3 - 5 years of professional experience in sales, marketing or digital marketing
Experience within a DSD, CPG or Field Service Organization preferred
Excellent verbal, written and interpersonal communication skills
Ability to synthesize multiple inputs into a clear, concise, and useful recommendation

Customer Marketing Manager Resume Examples & Samples

Responsible for delivering consistent brand experiences to retail consumers through effective management of advertising and retailer floor execution; and to Contract channel segments through effective management of strategic meetings, demand generation/B2B CRM, creative & messaging, digital media & content, traditional media, and showroom execution
Partner with internal sales teams to create strategic messaging, sell-in plans and co-marketing plans that support sales initiatives of Electrolux brands within the
Retailer and Contract channel segments; support sales team in influencing key Contract stakeholders
Leverage retailer, builder and authorized builder distributor online, media and print exposure through building relationships with key leads and aligning corporate media schedules, promotional programs, PR campaigns, and training efforts
Assist in the development and execution of specific customer annual co-marketing plans. To include detailed budgets and advertising plans (print, television, in-store materials, online, PR, billboard, ROP, etc), and in-store/showroom events
Responsible for monthly monitoring and reporting of retailer advertising quality metrics
Creation of strategic retailer online excellence plan; which includes: retailer website content management process, online product demo strategy, retailer website consumer question & answer functionality, digital co- marketing campaign development (social media campaigns, search, display advertising, visualization tools, mobile marketing, retailer specific online initiatives, in-store integration)
Aid in the development of in-store, showroom, model home/design center merchandising programs that align with the customers’ specific needs. This includes management of merchandising material inventory, and the creative execution of in-store account specific signage, POP, consumer materials, and catalogs
Track and record marketing spend and effectiveness of spend by customer
Participation in regular customer marketing meetings reviewing plans, progress and timelines
Fully support the marketing needs and requirements of key product launches across brands
Exceptional interpersonal and communication skills
Must have excellent customer management and networking skills
Ability to handle multiple projects and priorities simultaneously
Must have a full knowledge of PowerPoint, Excel, and Word
English

Customer Marketing Manager Resume Examples & Samples

Manages Spectra(r) fishing global marketing plan including generating market insight, developing marketing strategy, new product launches, customer management, pricing strategy, channel strategy and promotions
Owner of competitive intelligence and marketing strategy
Steward of Spectra(r) brand in recreational fishing segment
Delivers topline growth through close engagement with customers, sales pipeline management
Works closely with customers to determine opportunities, threats and develop a robust plan
Drives rapid ramp up and growth of Spectra HT in fishing
Travel required (25%)
Experienced marketer with 5 – 10 years of experience in B2B with familiarity of B2C environments
Strategic marketing mindset, expertise in market segmentation, brand positioning, developing value propositions and pricing strategy
Strong brand management skill set including promotional management (customer and trade promotions)

Customer Marketing Manager Resume Examples & Samples

Bachelor’s Degree in Engineering, Marketing or other business-related discipline
Minimum 5 years of experience in product/channel marketing or in a business or financial forecasting role
Experience with HVAC controls and Field Devices
Sales or Product/Marketing Experience in a B2B environment
Result Oriented
Great team and interpersonal skills
Analytical problem solving skills
Process and data driven
Energetic and Perseverant

Workplace Customer Marketing Manager Resume Examples & Samples

Advance the business through in-depth understanding of consumer insights, including demographic/psychographic trends, consumer perceptions/attitudes, need states, motivations, and purchase/consumption behavior and implications to your customers
Be the Workplace expert on Micro Marts, a segment growing exponentially as relates to types of activation that Workplace and customer specific can leverage
Own Activation with Hydration and Perform brands for Workplace translating opportunities and advocating with Brand and Brand Integration on behalf of Workplace
Own strategic marketing position with customer C-suite
Translate annual AOP roll-out opportunities into tangible, account specific marketing action plans. Plans should include annual marketing recommendations that support PepsiCo Big Bets and complement customer missions
Generate impactful marketing programs and consumer engagement opportunities that have scale, are repeatable, & improve efficiency and effectiveness in market
Assist Marketing Sr. Manager in identifying compelling PSP and AOP initiatives
Serve as primary liaison with the brand and cross-functional teams; successfully leading them to execute projects on time, within budget and solid ROI
Leverage national media, music properties, sports sponsorship, and social media wherever possible to elevate engagement
Own Monthly updates - project status, program modifications, budget tracking, and other timely information to facilitate effective decision making
Own Quarterly customer deliverables - Cycle recommendations for USG and Sodexo/entegra
Lead Monthly/Bi-Weekly customer call meeting content - develop call reports and follow-ups
A minimum of 5 years prior Marketing, Sales, or Management experience
Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
General understanding of PepsiCo's bottling network and go to market process
Candidate should be comfortable with making presentations both internal and external
Must be able to initiate change management, inspire others to think differently, and collaborate with the sales team to make change happen
Candidate must be able to analyze sales data and other insights, and offer tactical and strategic solutions to solve problems and grow the business
Ability to take initiative and follow-up independently
Excellent interpersonal/organizational skills
Excellent communication and written communication skills
Beverage/Bottler/Foodservice/Retail experience is required
Highly motivated individual with excellent communication, negotiation, influencing skills
Must have impeccable follow up skills
Position requires 20-30% overnight travel

Senior Customer Marketing Manager Resume Examples & Samples

B.A. or B.S. with 7-10 years of experience with Consumer Packaged Goods or FoodService industries; restaurant experience is a plus; MBA preferred
Proven expertise in creative Agency management and ability to mobilize a diverse team of internal and external constituents
Demonstrated ability as a "big idea" thinker
Strong leadership & story telling skills including ability to present to Senior management, Customers and Agency partners
Proven relationship building and communication skills
Ability to influence and understand varied points of view

Customer Marketing Manager Foodservice Resume Examples & Samples

Lead the creation and agency briefing process to deliver account-specific promotions with 7E customers, to support activation of national programs
Drive impactful marketing programs and consumer engagement opportunities that have scale, are repeatable, & improve efficiency and effectiveness in market
Participate in the development of communications and content around our brands that drive consumer excitement and incent purchase
Apply in-depth understanding of consumer insights, including demographic/psychographic trends, consumer perceptions/attitudes, need states, motivations, and purchase/consumption behavior to advance the business
Activate national and local media, music properties, sports sponsorship, social media
Own customer C-suite marketing coverage
Lead cross-functional teams to execute projects to successful completion, including the successful launch of new products
Serve as primary liaison with the brand and cross-functional teams
Assist Marketing Director in building compelling SBP and AOP
Customer management/Account management experience or previously worked for a large c-store, retailer or restaurant customer is preferred

Customer Marketing Manager Resume Examples & Samples

Pursue category management
Manage promotion efficiency
Franchise Sales Plan development

Customer Marketing Manager, China Resume Examples & Samples

Participate in sales account planning to capture insights on sales ambitions
Provide input on CU/account marketing content needs to global point of contact
Input to activation success and suggest needed changes
Market insight and analysis
Customer insight
Relationship building
The deadline of job application will be August 28th, 2016

Customer Marketing Manager Resume Examples & Samples

8-10 years of experience in business-to-business marketing, preferably with audio, technology, electronics, or engineering products or services
Automotive industry experience strongly desired
Experience in business-to-business marketing & development, customer relationship management, project management, marketing communications
Strong customer orientation, proactive work style, ability to multi-task, strong aptitude for collaborating in a matrix organization, flexible and adaptable to changing conditions, ability to work under deadlines, passion for quality and attention to detail
Bachelor’s degree required, with preferred concentration in Marketing, Business Management, or Engineering. MBA desirable

Customer Marketing Manager, Japan Resume Examples & Samples

Support the creation of effective account strategy and plan for specific CU/account to accelerate adoption
Contribute to the analysis of key customer stakeholders preferences regarding areas of interest and preferred communications channels
Activate customer engagements for impactful customer experiences within specific CU/account, such as support the execution and follow-up of the global marketing campaigns around the customer journey ensuring collaboration between sales and marketing
Execute customer specific events, workshops and activities based on global campaigns activation plans
Support the lead generation process with specific CU/account together with the demands operations team
Establish relationship with customer counterpart in order to engage early on in the sales journey
3+ years of related experience
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Customer Marketing Manager, Taiwan Resume Examples & Samples

Drive customer engagements and create impactful customer experiences within specific CUs, including planning, managing, executing and following -up on global marketing campaigns around the customer journey driving collaboration between sales and marketing
Provide input on CU marketing content needs to global point of contact
Plan and execute customer specific events, workshops and activities based on global campaigns activation plans
Help to position Ericsson as a market leader and stimulate market growth
Speaking and presentation skills
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Customer Marketing Manager, Japan Resume Examples & Samples

Measure activation success and analyze needed changes
Build strong relationships with customer counterparts in order to engage early on in the sales journey and create the need for the customer
Demand generation skills

Customer Marketing Manager Resume Examples & Samples

Key focal to help develop the 5 year rolling strategic plan (STRAP) for Trend Brand along with the ASEAN Marketing Leader and the Honeywell E&ES APAC leadership team to deliver above the market profitable growth
Establish market size and competitor strategies (both established and emerging). Understand customer needs through Voice of Customer. Identify high growth market segments and ways to address them
Liaise with APAC E&ES strategy & product marketing team to define unique product portfolio needs tailored to ASEAN market
Enabling the E&ES ASEAN team to plan and execute the Annual Operating Plan (AOP) across revenue, profitability and working capital
Developing tactical marketing that includes channel expansion & management strategy , new customer acquisition, promotional programs to increase awareness and generate customer demand for our products & solutions
Run the SIOP process through portfolio management and demand forecasting. Participate in executive SIOP
Manage pricing strategies, policies and maintenance of pricing database
Conduct Tech. Training on Trend BMS, IQ Engg to SI’s/End Customers
4-6 years experience in a marketing role (channel marketing, strategic marketing)
Understanding of Industry business dynamics and value drivers
Demonstrated ability to influence and direct resources across multiple functions ranging from engineering, marketing, quality, sourcing at the same time bringing an integrative thinking with demonstrated business acumen
Understanding of microeconomics and financial concepts and the link them to business strategy
Strong financial and excel modelling skills
High level of written, oral communication and presentation skills
Understanding of industry for the portfolio being managed
Strong influencing and negotiating skills with the ability to motivate and build high performance, cross-functional teams
Ability & Skillsets to deliver Trend BMS training to SI’s, End Customers

Customer Marketing Manager Resume Examples & Samples

Brand conversion with shoppers/consumers
To help them better understand the shopper/consumer, distributor and customer situation within their region
Ability to build or adapt the selling story or opportunity to a region’s dynamics
An ability to inspire indirect reports to maximize output (i.e. Guinness Brewery Ambassadors)
To develop & translate customer & shopper insights into channel or customer specific programming goals
Restlessness to learn to be able to stay up to date on national and local trends within channels, categories, customers, consumers and shoppers
Influencing skills- Having a good data driven story is critical, but you must be able to influence the distributor sales teams and customers to support DGUSA programming goals
At least 4 years of commercial experience working with sales teams (distributor/suppliers) and performance management evaluation of programming tactics

Assistant Customer Marketing Manager Resume Examples & Samples

Understand shopper profile and brand strategies to lead the development of channel promotion and new product launch plan
Ensure effective execution of promotion and new product launch plan
Conduct category review with retailers
Initiate and develop instore merchandising that best fit store format and shopper profile for effective instore brand visibility
Ensure continuous improvement on promotion efficiency via rigorous ROP analysis / cost improvement projects
Manage account specific CP budget
Handle forecast for promo packs and manage forecast for whole brand
Deploy brand plan to customer focus plan
Bachelor degree in Marketing, Business or related disciplines
3 - 5 years’ experience in sales and marketing or key account management, preferably gained in FMCG company
Proficiency in Chinese and EnglishTrade Relations

Group Customer Marketing Manager Resume Examples & Samples

Identify, integrate and manage appropriate tools and platforms to enable management and flawless execution of business
Develop deep technical and analytics subject matter expertise and act as the marketing Operations/Insights Subject Matter Expert (SME) within/without the Marketing organization
Identify, evaluate and manage necessary third-party vendors to enable online partner marketing campaigns and execute ‘proof of concepts’ to validate expected results
Effectively manage fixed costs budget, providing clear rationale for spend/investment
Manage/work with 3rd party vendors such as analytics vendors, Facebook API, bid management platform, media agency etc
Collaborate with others to achieve channel and program goals (e.g. annual financial results); Partner with marketing managers to measure campaign performance leveraging the right attribution models, identify trends, forecast future performance, and present findings and recommendations to the team
Develop necessary program reporting, dashboards and one-off analyses, providing ability to monitor the health of the program and effectively communicate performance; Identify measurement plan, key success metrics, and reporting for new campaigns and recommend the right tools for measurement
Work closely with Technology team and other key stakeholders to ensure appropriate data capture, infrastructure and integrity
Effectively lead through others; Develops high performing team of marketing operations managers and analysts; Hires high-potential talent to support optimal org design and staffing plan
7 - 12 years of related experience with marketing operations and analytics
7+ years of leadership and people management experience
High proficiency with MS Excel, SQL, Google BigQuery, Google Analytics, Omniture, Tableau, Python and R a plus
Experience with statistical analysis and building statistical/economic models (e.g., regression, experiment design, hypothesis testing)
Knowledge of marketing mix analysis, fractional / probabilistic attribution and associated platforms (Visual IQ, Convertro)
Understanding of data management and warehousing
Exceptional organizational and project management skills
Expertise and knowledge in testing methodologies such as A/B, multivariate etc
Ability to tackle challenging problems autonomously with positive attitude in a fast-paced environment

Customer Marketing Manager Resume Examples & Samples

1) Drive regional growth initiatives for the ‘Projects & Automation Solutions’ business unit
2) Drive regional product initiatives, be the local point person for global product marketing teams
3) Sales Force Effectiveness: Win-Loss analysis, Pricing analytics to establish market operating prices, Technical sales guides to help Business, Sales and Proposals teams to enable orders
4) Business support: Drive special projects/ initiatives for the business leadership
5) Frequently contribute information and ideas to the strategy formulation process, and to the production of marketing plans and budgets
6) Consistently work with Marketing Communications team to effectively promote HPS in the marketplace through customer and industry events and collateral
Experience required: 6 to 10 years of experience
Domain: Industrial/ Energy; B2B (O&G/ Refining background preferred)
Function experience: Marketing, sales, business development, strategy and analytics. Experience in customer facing roles is highly desirable
Domain knowledge:Knowledge of industrial automation systems; understanding of process/ heavy industries; understanding of Indian customer base and their buying behaviors
Self-drive:High-energy, creative and resourceful self-starter who demonstrates leadership skills and instinct
Results-orientation: A driver who possesses the ability to take actions and implement effective solutions in a timely manner. Demonstrate results in large, complex, matrix organizations
Executive presence & communication skills: Good executive presence and communication skills; the role involves communication/ discussions with/ presentations to leadership levels
Analytical Thinking and Decision-Making: A “conceptualizer” of enterprise and market trends/issues who can then integrate that thinking into marketing and business strategies, and is decisive and logical at thoroughly evaluating issues
Program management skills:Excellent planning, execution and program-management skills
Strategic marketing skills: Understanding and experience with the ability to practically apply, must link strategies to financial results via actions…especially actions with the sales force
Problem solving capability: A creative yet pragmatic problem solver. Methodical, hands-on as well as detail-oriented
Teamwork and Interpersonal Skills: A team player and builder, receptive to ideas from others, shares information and keeps team members and partners informed, works effectively with others to identify and resolve issues. Excellent interpersonal skills and an ability to interact successfully with all levels of management as well as a diverse work force

Associate Customer Marketing Manager Resume Examples & Samples

Develops marketing programs that strengthen brand value over time, versus the competition
Interfaces across functions at the customer to develop mutually beneficial programs and actionable solutions
Establishes benchmarks and performance targets to measure the impact, effectiveness and efficiency of communications and programs in achieving objectives
Converts strategies into actionable tasks
Links the activation strategies and tactical activities to objectives
Executes key marketing plans to achieve overall brand objectives and drives desired behaviors
Understands Lamb Weston brand equity, how to use it, and build it consistently over time. Knows and reinforces brand standards. Is an ambassador of the brand
Uses basic data resources and research methodologies appropriately and knows what they provide
Understands and analyzes consumer/patron, operator/distributor and market information to develop initiatives
Differentiates facts vs. insights
Recognizes unique or relevant insights upon which new/innovative concepts can be built
Understands New Product Development processes and Lamb Weston innovation planning, and makes decisions consistent with the direction of the innovation strategic plans
Understands the core truths, and Reasons To Believe of the brands in our portfolio, and leverages unique features, attributes, technologies and performance characteristics of each of the brands and products to activate reasons why distributors/ operators/ consumers buy and how they use particular products
Bachelor’s degree; Masters degree in Marketing or a related field preferred
3 years of Marketing related experience or a related combination of education and experience
Strong verbal and written communication skills a must, including communication across cultures
Fluency in English required and fluency in foreign language(s) a plus (preference for Korean, Hindi, SE Asian languages, or Chinese)
Ability to use and apply a variety of technologies and tools, including Microsoft Office Suite, with CRM use a plus
Ability to take direction under the supervision of a Customer Marketing Director or Manager, who sets objectives and priorities, assigns and evaluates work and provides development
Project Management - Lead cross-functional project teams. Set clear logical project objectives, plans and timelines. Communicate progress and outcomes to project stakeholders
Cross-Functional Resourcing - Ability to understand, apply and integrate knowledge of Lamb Weston, its customers and the industry as a whole, across functional areas, including supply chain, to optimize performance
Up to 25% travel - Valid US driver’s license and ability to meet Lamb Weston driving standards

Senior Customer Marketing Manager Resume Examples & Samples

Drive sales plans around; assortment, merchandising, pricing and shelving for our brands, monitoring and assisting in the delivery of top-line and bottom line commitments from sales perspective,
Drive Core business sales planning best practices across our brands, ensuring BMT and account teams are equipped with content and tools to deliver a balanced growth model for core/seasonal/innovation segments
Assist in the development and recommend input to high quality and fact-based sales plans and planning Inputs for non-seasonal new items and promotional programs across our bands
Provide pack level input and customer centric perspective on brand performance in preparation for S&OP Step 2, representing sales at Pre-Step 2 meetings
Assist in planning, development and presentation of sales & brand materials at all key Trade Shows and Customer Collaboration Planning sessions , ensuring our sales strategies and brand initiatives are well represented
Provide strategic perspective, monitor and track set strategic spending frameworks, display targets and brand communication priorities for annual plans,
Integrate BMT sales inputs for S&OP Step 2 volume forecast, partnering with Sr. Sales ROI Manager to align on forecast each REV cycle,
Coordinate with the brand operations managers to ensure delivery of brand NQC objectives and retail freshness commitments across our brands, ensuring the BMT implements processes and programs to address,
Analyze and recommend improvements to relevant trade spend overlays for our brands, ensuring field sales understands the criteria and has all the proper tools and selling materials for new distribution or other strategic sales initiatives
Provide perspective on sales and customer thinking for 5 Year brand plans
Provide fact-based and consistent new item sales inputs prior to brand IR commitments
7 years Field Sales/Internal Sales/Marketing roles

Regional Customer Marketing Manager Resume Examples & Samples

Achieving of volume/value targets by Month/QTR/year for total region with direct responsibility of domestic channel
Develop and execute Trade Marketing initiatives in coordination with ASSOCIATE DIRECTOR CUSTOMER DEVELOPMENT, Marketing and ASM’s
Distribution and display leadership support to Regional team
Regional custodian of all RE/Channel/Geography program in the retail channel and keep complete track of outlet wise business trends. Contribute continuous need based refinement of all program in coordination with ASSOCIATE DIRECTOR CUSTOMER DEVELOPMENT and implement in the region
Contribute in creating the correct GTM model; determine town and outlet penetration suitable for current and future business growth in the region
Custodian of Regional Performance parameters, analysis and contributor to action plans
Energize FF through innovative and exciting incentive plans that will make them stretch for challenging goals and exploiting the market potential
Facilitate deliver of targeted training for front line sales team in retail channel in coordination with ASMs
Manage FG&A budgets at region

Senior Customer Marketing Manager Resume Examples & Samples

5+ years of customer marketing experience, in a B2B enterprise software environment
Demonstrated understanding of integrated marketing practices and customer marketing program planning and measurement
Experience driving programmatic customer programs between sales and marketing
Understanding of customer lifecycle and how marketing can help with adoption, engagement and satisfaction
Extremely organized and detail-oriented, with proven project management abilities
Ability for travel up to 20%

Senior Customer Marketing Manager Resume Examples & Samples

Proactively identify cross-sell and upsell revenue opportunities and develop a plan to capture the revenue
Discern actionable and strategic insights from existing customer data, available data appends and predictive modeling programs; champion putting these insights into action across the organization
Leverage prior experience with Account Based Marketing to develop integrated campaigns targeting our key customer accounts across multiple channels
Build and execute customer marketing programs, including personalized strategies and tactics to reach key customer accounts
Measure and provide regular reporting on effectiveness of customer marketing campaigns; optimize current and test new programs as a result
Partner with cross-functional teams, including analytics and sales, to prioritize key customer segments and develop innovative personalization strategies to increase customer engageme
6+ years relevant marketing experience, including digital marketing/demand generation, customer marketing or Account Based Marketing experience
Demonstrated track record of developing integrated marketing campaigns that drive revenue
Hands-on experience with marketing automation platforms (Marketo preferred)
Effective presenter, negotiator, collaborator - regardless of org structure or hierarchy
Strong analytical acumen and a keen ability to turn data analysis into actionable insights
Prior experience with Account Based Marketing at multiple companies preferred

Customer Marketing Manager Resume Examples & Samples

Support the creation of effective account strategies and plans for specific CUs/accounts located in Mumbai to accelerate adoption
Activate customer engagements for impactful customer experiences within specific CUs/accounts, such as support the execution and follow-up of the global marketing campaigns around the customer journey ensuring collaboration between sales and marketing
Provide input on CUs/account marketing content needs to global point of contact
Support the lead generation process with specific CUs/account together with the demands operations team
Establish relationship with customer counterparts in order to engage early on in the sales journey
Marketing knowledge & skills
University degree in Business, Marketing, Communications or equivalent training/experience
12+ years of related experience
Understanding of the digital marketing

Customer Marketing Manager Resume Examples & Samples

Should possess Channel Management, customer marketing and sales experience in a similar Business to Business Product company with relevant Building Controls industry experience
Strong general marketing skills (conducting VOCs/ OVOCs, competitive positioning, identifying CTQs, developing value proposition and flawless execution of product launches)
Demonstrated ability to influence across sales organization
Identifying and understanding market and technology trends, and linking them to business strategy
Strong financial and excel modeling skills, and excellent power point slide preparation as well as presentation skill
Experience in conducting secondary and primary research; competitive analysis
Undergraduate degree in Business or Engineering
MBA from a recognized Business School preferred but not necessary
Possess strong Office Automation Product knowledge (Excel, Word, PowerPoint, etc.)

Associate Customer Marketing Manager Resume Examples & Samples

Support the Contract channel’s customers with marketing programs and assets to grow our brands in their stores and showrooms
Collaborate with internal sales teams to create sell-in plans and co-marketing plans that support sales initiatives of Electrolux brands within the Retailer and Contract channel segments; support sales team in influencing key Contract stakeholders
Assist in the development and execution of specific customer annual co-marketing plans. To include detailed budgets and advertising plans \(print, television, in-store materials, online, PR, billboard, ROP, etc\), and in-store/showroom events
Monthly monitoring and reporting of retailer advertising quality metrics
Assist in optimizing the online consumer experience through our customers websites; which includes: retailer website content management process, online product demos, retailer website consumer question & answer functionality, digital co- marketing campaign development \(social media campaigns, search, display advertising, visualization tools, mobile marketing, retailer specific online initiatives, in-store integration\)
Manage a calendar of insertions, custom creative units, approval and audit of marketing activities
Test and learn showroom experiences with the Authorized Builder Distributors

Customer Marketing Manager Entry Level Resume Examples & Samples

Professional business demeanor with strong ability to influence and negotiate for win-win scenarios
Possess strong sense of urgency, determination and resiliency
Proactive time management and prioritization skills
Strong organization skills, with a commitment to maintain accurate records
Demonstrate initiative to meet or exceed project objectives
Comfortable working in a rapidly changing environment - flexible to working hours, project tasks, responsibility, team culture
MBA Graduate preferred with some technical skills/background; Engineering or science B.S. a plus but not required
Broad knowledge of semiconductors, system design, storage and computer architecture
Preferred candidates will have prior experience with SSD and Flash technologies

Customer Marketing Manager Resume Examples & Samples

Analyze the account from market, customers and competitors perspectives
Develop effective account strategy and plan for specific accounts per CU to accelerate adoption
Participate in sales account planning to share market insights and to develop insights on sales ambitions
Analyze key customer stakeholders preferences regarding areas of interest and preferred communications channels
Drive lead generation with specific accounts/CUs
5+ years’ of relevant experience
Understanding of digital communications

Customer Marketing Manager Resume Examples & Samples

Bachelor’s Degree in Engineering (Electrical, Electronics or Mechanical)
Minimum 8-10 years of experience in B2B commercial role: Product Marketing, Customer or Channel Marketing, Product Management, Portfolio Management, Business Development
Experience & hands on knowledge with Building/HVAC controls, Lighting and Field Devices
Exposure to one or more of functional skills: New Product Development, Channel Management, Product Marketing
Expertise in PowerPoint and Excel

Customer Marketing Manager Resume Examples & Samples

Developing and maintaining system solutions to control and automate effective communication with customers
Manage bureau and other external suppliers and resources in order to improve effectiveness of the renewal process
Responsible for all New Scientist retention activity including presenting proposals and reporting back to the publisher and marketing teams
Work closely with the central RBI Subscription Renewals team as well as the wider Audience Development teams for other RBI brands
Plan, implement and maintain subscription renewal activity for New Scientist
Monitor and analyse renewal response to identify potential problems or opportunities and present information to the Audience Development Team
Working closely with our fulfilment bureau to ensure subscribers receive excellent customer service
Analytical skills. High level of numeracy and ability to pay close attention to detail. Ability to plan, test, implement and analyse results for a range of both online and offline activity and advise on future strategy based on results/trends
Communication. Ability to communicate effectively at all levels both internally and with external suppliers
Prioritising. Ability to manage workload and prioritise appropriately based on urgency and ROI
Marketing tactics. Ability to effectively use a wide range of marketing techniques including web and e-marketing, direct mail, inserts, advertising and telemarketing
Team player. Work closely with other teams within the marketing department and the publishing teams
Organisational skills. Excellent organisational skills with the ability to work to tight deadlines, manage several projects simultaneously and use initiative
Creative copywriting. To write effective copy for direct marketing material
Direct marketing experience, both offline and online marketing
Experience of working in subscription retention marketing – preferably from a B2C role
Educated to graduate level
Preferably with a marketing qualification (IDM or CIM)

Customer Marketing Manager Mexico Resume Examples & Samples

Contribute to the high-performance marketing culture
Provide input on content needs to global point of contact for solution marketing
Support lead generation with customers together with the demands operations team
Position Ericsson as market leader and stimulate market growth
Single point of contact for communications demands into customer marketing dimension
Ericsson Knowledge
Market Insight
5+ years of relevant experience
Experience working in a dynamic and fast moving environment
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Assistant Customer Marketing Manager Resume Examples & Samples

Inputs into customer 4P (Product, Presence, Pricing, Promotion) strategy & drives the execution plans of in conjunction with national account teams, and applies Category success models for 4P within retailer
Works with customer and national account teams to execute agreed local success models into store
Responsible for specific retailers to lead category management projects and optimise range and merchandising
Translate consumer and customer understanding into leading category insights and strategies
Presenting Category strategies/ vision and 4P strategy to our customers
Be the customer knowledge expert for the account portfolio
Establishing collaborative partnerships with key accounts separate from the sales team
Continuous analysis of the customer's position, works together with the Key Account Manager to recommend in store actions aimed at strengthening Reckitt Benckiser's position in the category
Educated to minimum Bachelor’s degree level in a commercial subject
Sales / marketing / data or retail management background, with strong category management experience within FMCG
Ability to analyse large volumes of complex information, interpret & construct straightforward plans
Confident and capable of communicating and operating at all levels
Leadership and interpersonal skills capable of building strong working relationships
High level of creativity with strong influencing/negotiating skills
Possesses positive working attitude
Strong communication skills, both written and oral (in English) with at least one other language preferred
Strong understanding of sales and marketing strategy and planning issues

Customer Marketing Manager Resume Examples & Samples

Drive customer engagements and create impactful customer experiences for multiple accounts, including planning, managing, executing and tracking progress of global marketing campaigns across the customer journey ensuring collaboration between marketing and sales teams
Responsible for demand generation for selected customer activities
Domain knowledge (industry / portfolio)

Reserve Customer Marketing Manager Pebac Resume Examples & Samples

Bachelor’s Degree required in Business or related field
Minimum 5 years of experience in sales and /or customer marketing /trade marketing, shopper marketing areas with specific experience of distributor based businesses. Preferably with experience in Luxury business
Good understanding about how the total sales organization operates and how to drive its effectiveness
Proven experience leading, coaching teams and effective while working cross-functionally
Ability to work around and within a variety of different market conditions and demographic factors
Strong influencing, negotiation and collaboration skills, with a range and adaptability of style

South Region Customer Marketing Manager Resume Examples & Samples

Deliver on cyclical timeline requirements to ensure activity is developed and delivered on time, in full
Develop the quarterly activity plan for each brand at city/CDOS/contract type level
Work with regional teams to develop outlet plans based on the above
Track and evaluate execution of plan
Manage field sales feedback process on activation issues & opportunities
Develop, manage and track execution standards of identified brand sales drivers
Deliver activation targets and other KPI requirements
Coach regions on outlet planning, execution standards, and performance indicators
8+ years in Sales and / or Brand Marketing with strong track record
Analytical thinking, data trend analysis, insight generation
Self-motivated and willingness to push the boundary
Ability to work in diverse environment with strong cross functional communication ability
Good understanding of DWS Capabilities, tools and systems and how these interact together to deliver brilliant execution in outlet
Experienced in CDOS, QDVPPP, Sales Capabilities such as structured call, persuasive selling & brand passion, Targeted Trade Investment, Customer Profitability
Requires strong financial understanding & basic modeling skills

Customer Marketing Manager Resume Examples & Samples

Ensure Baltic channel and customer strategy development according new market trends and insights
Provide sparring on the customer development strategy together with the Baltic Sales Team, ensuring our key strategic initiatives are integrated into the customer business plans
Provide channel insights and campaign mechanics to set effective monthly BTL activity plans
Drive and challenge Baltics Sales and Execution Team to meet key strategic initiatives and monthly targets
Follow through monthly activity execution, analyze results and make consistent improvements
Implement strong process on how to optimize campaigns and instore materials via innovation
Engage and drive customer projects together with Baltic Sales and Marketing Team, participating in customer presentations, as shopper and category expert
Responsible of BTL budget (management & transparency) allocation based on guidelines
Represent the Baltic business unit in the NBB customer marketing network and work in close collaboration with NBB trade marketing team
Be on top of the latest channel and retail developments and insights and proactively share internally
Share and implement best practices from other BUs / Regions
You have a MSc in Economics, Business Administration or Marketing
You have a proven background from a FMCG company and a thorough understanding of customer and retail processes
You have around 3 years of KAM/trade marketing experience and you are passionate about excellence in execution and leveraging the potential of a strong brand

Customer Marketing Manager Resume Examples & Samples

Lead total beverage marketing strategy in collaboration with Sales Leadership
Provide customer business and oppty assessments
Leverage internal tools and resources to support customer strategy (e.g. via channel, asset and brand)
Work closely (liaise) with CCNA counterparts to bring relevant insights and initiatives to the organization
Develop and execute channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity
Working with sales teams in the development, execution and follow - up of sales plans of assigned customer base
Participate actively in the Annual Customer Plan process
Provide strong financial acumen to all business decisions and provide post analysis to ensure goals are met
Work with sales teams to jointly present major initiatives to customers
Assisting customers in reaching sales potential on company products by offering creative merchandising ideas
Handling customer issues/opportunities promptly
Building relationships with marketing contacts of key customers
Ability to recognize, understand, and interpret shopper behaviour, brand strategies, channel and customer needs, and turn this knowledge into action and results
Coca-Cola Channel business knowledge an asset

Customer Marketing Manager Academic Resume Examples & Samples

Support short to medium term sales objectives in territory
Align regional needs with central planning of campaigns/events
Develop and execute on the field marketing plan in alignment with the Regional Account Director
Maintain rich & innovative channel mix: on-site events, on-line DM, Social Media and PR
Monitor costs against budget for all marketing campaigns
Work with the Account Manager, Solution Sales Managers and Customer Consultants to identify key customer advocates and leverage them in the field marketing plan
Track and maintain a good understanding of customer value perceptions (regional perception) of Elsevier
Network and liaise with local press agents to ensure corporate news is properly circulated to the media always aligned with the corporate programs
Capture and share structured product and market feedback from customers
University Degree preferred in Marketing (Bachelor min)
Very strong communication skills both written and spoken in English
Good understanding of domain and customer segment
Experienced in working in an international matrix organization
Excellent networking skills and relationship management as well as communication skills
Creative hands on mentality
You will be a passionate and driven marketing manager with up to date knowledge of cutting edge marketing techniques

Customer Marketing Manager Resume Examples & Samples

Strategic planning development, deployment and execution of in-store activations which leverage shopper insights to effectively meet brand and customer objectives, maximizing sales and return on investment
Partner with global teams and local agencies to create disruptive and impactful in-store materials designed to driver conversion of the shopper in-store through breaking down penetration barriers
Lead the team to ensure that customer facing sales and in-store materials are tracked and catalogued. Lead a structured process to manage communication and order management into the sales team
Deliver compelling programs that maximize the availability of our brands and provide commanding presence in-store in line with Mars Food and customer objectives
Work closely with other functions to ensure excellence in execution and effective in-market delivery

Customer Marketing Manager Resume Examples & Samples

Take part in development of annual NKAs planning process. Responsible for creating NKA activity plans based on annual brand plan and category vision
Develop & execute account specific promotions jointly with KAMs/ Marketing teams according to the brand strategies
Work out NKA/customer presentations (listing, launch, account quaterly reviews, promo planning, market overview, co-projects etc.)
Take part in negotiations with assigned NKAs in cooperation with KAMs/GKAM
Prepare in-depth promo evaluation analysis
Coach account managers in trade marketing approach
Plan and allocate budget per brands for assigned NKAs (in-store activities, new listings, loyalty programs etc) in cooperation with KAMs, GKAM. Follow up on approved plan and initiate corrective action

Customer Marketing Manager Resume Examples & Samples

Developing clear M&E and roll-out plans while leading the cross functional team to flawlessly deliver the plans
Management of key stakeholders to ensure engagement leading to successful project delivery
Ensure learning from projects is communicated to other teams working on similar opportunities and look for best practice to apply to own projects
Support the Beer and FMB Brand Directors in generating powerful rennovation concepts based on deep consumer insight
Strategic penetration – use of analytical skills and intuition to generate consumer driven strategies that deliver focused growth driving rennovations
Consumer insight – identifies most powerful consumer opportunities and ensures penetrative consumer understanding and insights are applied to unlock most powerful rennovation ideas
Project management – delivers high quality results through world class completion of projects on or ahead of time and within budget
Influencing Skills - Brilliantly persuasive at bringing people with you on the journey by engaging key stakeholders internally and externally with key asset owners
Innovation judgment – understands the true consumer impact of our rennovation output by using clearly defined logical criteria balanced with instinct/intuition to judge and express in a compelling way all elements of an innovation idea
Commerciality – uses sound financial understanding to build innovation ideas whilst balancing commercial, customer and consumer motivations to deliver outstanding results
Motivating and inspiring Agencies and cross-functional teams – understands what drives and motivates internal and 3rd party teams and constantly strives to build great relationships by breaking down barriers to performance
3-5 years of innovation or marketing experience preferably within an FMCG environment
Poor cross functional team leader
Low level of drive for results
Inability to effectively manage ambiguity and operate in a matrix environment

Customer Marketing Manager Resume Examples & Samples

Convert strategies into actionable tasks. Link the activation strategies and tactical activities to objectives
Develop and execute marketing programs with Corporate Accounts & Distribution that strengthen MAH’s brand value over time, versus the competition
Work in partnership with CAMs/NAMs to develop mutually beneficial programs and actionable solutions
Establish benchmarks and performance targets to measure the impact, effectiveness and efficiency of communications and programs in achieving objectives
Deep understanding of MAH brand equities, how to use them, and build them consistently over time
Responsible for reinforcement of brand standards in the field -- an ambassador of MAH’s brands
Analyze consumer, customer, distributor and market information to develop initiatives
Build relationship with key customer’s marketing departments (VCA, Banfield, VMG, etc)
Compile channel selling materials for sales team and distributors and provide sales teams with appropriate customer selling tools
Collaborate with marketing peers and the broader organization to ensure linkage between strategies/customer plans
Effectively utilize various research sources (primary and secondary) as well as first-hand experience to unlock key insights and opportunities with key customers and distributors
Develop and deliver customer presentations. Travel to customer headquarters and regional events required. (Approx. 30-50% travel at times)
8+ years of customer-facing experience in the animal health and/or human pharma industries
Ability to rapidly understand the opportunities and top customers. The candidate will then quickly convert that insight to sustainable strategies and action plans for growth
Must be self-starter and independent thinker with ability to quickly react to dynamic and sometimes ambiguous situations
Entrepreneurial approach to driving new business development with a strong results-driven commercial orientation
Understanding of industry market research tools and data sources (GfK, CEESA, Animaltyx, etc.). This includes the demonstrated ability to convert quantitative and qualitative research/information into actionable insights and customer solutions
Excellent written and oral communication skills (including strong presentation skills), analytical ability, independent decision making and business vision - as well as a strong understanding of the marketing skills needed to identify, prioritize, understand and target market to a broad segment as well as specific customers within the channel
Strong project management skills and the ability to prioritize and multi-task against several complex projects at one time
Thorough understanding of the product development/commercialization process
Project Management – Ability to lead cross-functional project teams. Set clear logical project objectives, plans and timelines. Communicate progress and outcomes to project stakeholders
Experience building selling materials for national accounts and/or local independent customers
Highly collaborative with strong team orientation. Ability to influence key stakeholders
Proficiency with PC applications in the areas of Microsoft Excel, Outlook and Word. Excellent Power Point skills required

Senior Customer Marketing Manager Resume Examples & Samples

Develop and deliver effective 4P execution based on Local Success Models and an understanding of customers, categories and consumers to maximize profitability
Liaise with Trade Marketing to ensure that NPD plans and wider categories are aligned and best practices are shared
Customize 4P strategies and plans to align with and support the retailers category strategy
Effectively negotiate mutually beneficial solutions with various stakeholders and influence key decision-makers to improve in-store presence & shopper conversion
Conduct analysis of specific customer promotions and feed in recommendations to Trade Marketing & the relevant NAM(s)
Work in partnership with Shopper Marketing to undertake bespoke account research
Contribute to NPD meetings by representing the customer's viewpoint to improve the effectiveness and applicability of the final go to market strategy
Set customer performance targets and proactively identify 4P opportunities based on in-depth understanding of the customer's capability, position in the market and willingness to execute
Implement own initiatives from concept to in-store execution
Drive the line review process with the customer
Manage elements of contribution to P&L
Understand and consider the impact of own decisions and independent action within other RB units and wider business
Manage short and long term contractual tactics and strategies
Developing & managing a long term trusted relationship with the customer
Translating & executing 4P strategies
Be the recognized category expert by the customer
Proven track record of developing and managing customer relationships at a senior level; buyers & above
Data experienced; Nielsen, Space Planning, IRI, Kantar, or similar
Additional functional experience, preferably in retail, Brand Marketing and/or Finance is an advantage

Customer Marketing Manager Resume Examples & Samples

Lead/manage the integration of brand, cross functional teams and vendor partners to ensure flawless development and execution of Innovation and Marketing initiatives for Compass; successfully leading them to execute projects on time, within budget and solid ROI
Translate annual AOP roll-out opportunities into tangible, account specific marketing action plans. Plans should include annual marketing recommendations that support PepsiCo Big Bets and complement customer missions. Advance the business through in-depth understanding of consumer insights, including demographic/psychographic trends, consumer perceptions/attitudes, need states, motivations, and purchase/consumption behavior and implications to your customers
Own strategic marketing position with customer C-suite. Generate impactful marketing programs and consumer engagement opportunities that have scale, are repeatable, & improve efficiency and effectiveness in market. Leverage national media, music properties, sports sponsorship, and social media wherever possible to elevate engagement. Identify compelling initiatives for Compass to support Sales annual plan development. Own Customer and sales team updates - project status, program modifications, budget tracking, and other timely information to facilitate effective decision making. Own the creation and agency briefing process to deliver account-specific or Workplace promotions that drive consumer excitement and incent purchase
Monitor program performance/ROI and share with Brand, Brand Integration and Sales for assessing future opportunities. Own Activation with Perform-Starbucks/Dew/Kickstart/Gatorade brands for Workplace translating opportunities and advocating with Brand and Brand Integration on behalf of Workplace. Lead efforts to create simplified, standardized template for communicating activation across Workplace sales and CMM team and with customers through close relationship with Sales Strategy & Execution team. Unlock for Workplace Mktg team opportunities Pepsi Direct can play in driving integrated mktg programs through auto shipments, tracking and customer surveys
Minimum Qualification: Undergraduate Degree; Preferred: MBA with a concentration in Business, Marketing or Finance. 5+ yrs prior Mktg, Sales, or Management exp
Beverage/Bottler/Foodservice/Retail exp. Customer management/Account management with CPG or previously worked for a large c-store, retailer or restaurant customer is preferred. Creative agency mgmt experience, expertise developing and executing promotions
Ability to leverage consumer insights to develop effective marketing programs and campaigns
Understanding of Digital and Social Media a plus. General understanding of PepsiCo's bottling and distributor network and go to market process. Comfortable making presentations both internal and external. Able to initiate change management, inspire others to think differently, and collaborate with the sales team to make change happen. Able to analyze sales data and other insights, and offer tactical and strategic solutions to solve problems and grow the business. Highly motivated, independent individual with excellent communication, negotiation, influencing and interpersonal/organizational skills and have impeccable follow-up
Strong Project Mgmt skills. Position requires 20-30% overnight travel

Senior Customer Marketing Manager Resume Examples & Samples

Work with the General Managers and Global Account Management Teams to create and execute global customer marketing campaigns
Interface with other senior people in the organization to get buy in to the marketing planning and delivery so that all campaigns and programs can be delivered to the financial targets set and measurements of success(e.g renewels, customer values, customer retention, customer cost to serve / digital adoption, customer satisfaction)
Provide thought leadership to the market insights and intelligence to understand campaign successfulness by region and by customer group based on the business objectives for proactive and reactive outreach campaigns, creating a world class suite of customer marketing campaign portfolio
Contribute to the brand effectiveness by managing a calendar of outreach campaigns based on identified global growth regions, vertical sectors, customer types and value propositions that enhance the customer lifecycle and experience in-life to prevent churn and improve Aetna’s market positioning as a service leader in each of these regions
Alongside marketing insights and the digital analytics team, provide business information and data driven presentations that inform the business about customer campaigns and behaviors in order to develop strategies that will drive loyalty through both the direct and indirect channels
Storyboard, design and provide all creative activity necessary for the production of in life customer marketing campaigns
Analyze the ROI and cost effectiveness of different customers based on segmentation so that we invest most of our marketing assets on growth, high value and high volume customers
Work across the business on root cause analysis of customer highs and lows across the customer life cycle and customer journey and then develop long and short term initiatives based on evidence
Alongside the Customer Marketing Director identify KPI’s that measure the customers satisfaction, loyalty, advocacy as well as customer self help in-life around support and wellness
Provide education to the regions on how better to support customer groups to become more knowledgeable on wellness to grow customer value, reduce cost of renewal and cost to serve
Working closely with Population Health to create, successfully launch and grow the V Health proposition for Aetna International
Provide customer marketing expertise to the Digital marketing team, IT and V Health to drive digital adoption and ensure all mobile, web or other device platforms have a unified experience to the customer
Manage demand funnel from senior business stakeholders and parts of the business for sign of and approval appropriate to different customer groups and regions for messaging including but not limited to General Managers, Compliance, Legal and Actuary, working closely with the latter to drive customer value management
Report against all activity through both detailed and high level reports on deliverables, outcomes, trends analysis for stakeholder management and internal communications
Wherever possible use a ‘shared services’ model so that any outputs can be re-deployed, customized and re-used for different markets building a library of content and learning materials for the business
BA/BS marketing degree of equivalent qualification. 15+ years proven marketing experience in a consumer and B2B environment
A proven track record in customer marketing and digital channels Ability to understand financial numbers and drive ROI based campaigns
Real self starter, proactive, dynamic and innovative thinker
Excellent communication and collaborative skills with the ability to work at a strategic and senior level of the organisation
Highly organized with the ability to multi task many projects at the same time
Good project management skills who enjoys making things happen and managing campaigns at detailed creative level
Creative thinker with experience of award winning in life customer marketing campaigns
Ability to influence in a matrix environment across different skills, departments and regions Projects a genuine passion for the customer, service excellence and differentiation
Experience of working with creative agencies and/ or outsourced partners Good grasp of data patterns, trends and analysis and can translate these into meaningful projects, initiatives and campaigns to market

Senior Customer Marketing Manager Resume Examples & Samples

Develop brand/channel/customer 4P strategy and action plans in line with respective sales and marketing counterpart and building on Global 4P Strategy. Set challenging targets by brand/customer and ensure strict follow up. Communicate priorities to the Field Force
Continuous analysis of competitive and customer's position
Develop and actively use Sales reporting and monitoring systems (4P, share, customer financials, competition)
Lead Local meetings to ensure strong drive and follow up towards Sales
Prepare 4Ps Customer Plans (both Action Plans and Follow Up Plans) and competition overview
Educated to minimum bachelor’s degree level ideally in a business related subject - from a recognized University
Minimum 3 years FMCG experience in Trade / Customer Marketing and / or Sales is a must, in Marketing is advantageous
Tenacious and resilient, driven to achieve even when faced with obstacles
Leadership and interpersonal skills capable of building strong working relationships and influencing both customers and internal teams
Strong analytical skills with ability to develop strategies, tactics and measurable implementation
Ability to think outside the box

Customer Marketing Manager Resume Examples & Samples

Participates actively with the Annual Customer Planning process including bottom-up plans, trade funds strategies & investment opportunities
Experience in customer and/or brand marketing
Strategic thinker who can forge a vision for success and engage others to support our vision
Strong collaboration and negotiating skills

Customer Marketing Manager Resume Examples & Samples

Commercial Information Strategy: Gate keeps Customer Marketing, Brand Marketing information for commercial variables for Division/Distributor marketing/sales teams. Review all content, consolidate where appropriate and maintain tight delivery timelines to field
National Execution Plan:Execution Plan owner and gatekeeper for #of programs, execution ability, content and business driving approach
POS Production Plan:Strategy and plan to delivery programming and tactics to support annual Category programs
Commercial Innovation Plan (when relevant): Strategy, plan and go to market approach for best in class and consistent commercial Innovation launches across network
Create the conditions for people to succeed: leading a team of 3-4 with total team of 7
Must have Customer Marketing and or Brand Marketing experience – Sales or strong commercial experience a plus
Cross functional team management / leadership a must
Proven leadership and management of teams
8+ years commercial/brand experience
Requires excellent communication and influencing skills using tact, patience and courtesy
Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to execute
Flexibility to adapt to changing environment and marketing conditions

Customer Marketing Manager Resume Examples & Samples

Bachelor’s degree. Degree in business, marketing or communications preferred
3+ years marketing experience, including experience in B2B marketing. Prior experience in customer marketing / loyalty marketing a plus
Excellent grasp of B2B marketing, product marketing, B2B selling concepts and the sales pipeline. Previous experience in a solution selling environment and supporting an enterprise marketing strategy is a plus
Strong writing ability

Customer Marketing Manager Resume Examples & Samples

Have a relevant degree with at least 5 years of experience in customer marketing
Demonstrate Channel / Customer understanding that can be leveraged at pace
Be skilled in delivering compelling range / merchandising reviews and change recommendations
Be a compelling seller, stakeholder influencer and excellent communicator and presenter with adaptability of style
Have excellent project management and commercial planning skills
Have a high level of analytical capability, using data and research to understand customers and categories and building compelling proposals from analysis
Be highly self-motivated, enjoys a dynamic, challenging and diverse environment

Group Customer Marketing Manager Resume Examples & Samples

Understand Fem Care category, shopper, customer and combine that with understanding of brand plans to deliver in-market-excellence programs across channels
Drive business through effective and efficient trade spends within trade and shopper marketing budget
Drive distribution of key products
Impactful new product launches
Work with AP regional counter parts to develop in-store tool kits and work with local stakeholders to activate them in the local market
Drive customer development team capability on In-store Excellence
Forecast and deliver business for the franchise
Coach and develop team member(s)
Technical Qualification

Customer Marketing Manager, Stage Resume Examples & Samples

Provide input on content needs to Product, Industry & Solution marketing
Support lead generation with customers together with the demand operations team
Market and Customer Insight
Understanding of digital marketing

Customer Marketing Manager Resume Examples & Samples

Establish and execute regional marketing plan for Government and Canada
Manage account-based engagement and lead generation projects for North America
Develop and leverage expert knowledge of Elsevier solution portfolios to serve customer needs in North America
Demonstrate leadership in developing best practices to reach new customers and retain existing ones through creative ideas and marketing strategies
Research the market to spot trends, outliers, best practices, opportunities, customer behaviors/attributes
Assess and measure effectiveness of marketing activities by tracking results of campaigns and events in CRM
The ability to travel 30%
5+ years of marketing, product management, sales or business development experience in a B2B solutions company
University education with a strong academic background, preferably an advanced science or engineering degree
Work experience in US academic, US government, or Canada academic markets
Proven skills in marketing strategy, customer segmentation, market assessment and competitive positioning
Strong analytical skills for market/trend analysis
Business-level English

Customer Marketing Manager Resume Examples & Samples

Ability to build relationships directly with customers and turn customers into advocates
Outstanding listening skills, and keen ability to translate complexity into simple and intuitive communications
Sharp eye for detail and proven project management skills
Comfort with a fast-paced, dynamic, start-up environment; willing to roll up your sleeves to get the job done
An inclination toward measurement; understanding of analytics and CRM tools
A love for storytelling in a simple, thoughtful, and visual manner
5 years professional experience in a customer-facing and B2B relationship marketing role in a SaaS technology environment
Proven track record of creating and executing highly successful marketing campaigns
Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial
Strong cross-functional stakeholder communications and engagement experience
Experience working cross-functionally, particularly with Customer Success and Enterprise Sales

Customer Marketing Manager Resume Examples & Samples

In support of Foodservice Global and Strategic Chain Sales teams – lead the development and execution of marketing communication initiatives for assigned accounts driven by Kerry’s push technologies, current trends in the marketplace, and Insights contributing to Kerry’s top line growth
Using the Market Insight Presentation process – project manage and deliver high quality, trend and insight driven customer centric presentations and events to include trends presentations, technology presentations, etc
Manage creative development process by developing dynamic creative briefs, timelines and approving creative execution to ensure consistency with brand standards
Develop direct relationships with customer equivalent functional departments
Collaboration with key Kerry departments to act as the conduit for deliverables with assigned presentation and platform initiatives including Sensory, R&D, Digital & MRCI
Manage budget/costs to plan of assigned businesses (i.e. advertising, trade shows, customer presentations, etc.)
BS degree in Marketing, Business or related field from an accredited institution. Advanced degree MSIR, MBA desired
Minimum 5 years of progressive experience in a contemporary marketing function. Foodservice industry experience preferred
Ability to interact with senior leaders within Kerry and with our customers
Extensive experience pulling together the story objectively
Flexible with ability to adapt to shifting priorities, tight timelines, and ambiguity
Execution oriented
Strong sense of accountability and independence
Proven track record of successful project management
Stellar communication skills via multiple forums
A passion for helping delight and nourish consumers with food and beverages
Facilitation skills
Team leadership experience
Proven track record of creative project management and execution

Customer Marketing Manager Resume Examples & Samples

Bachelor's degree required; MBA is a plus
3+ years' experience required in related Brand Management or Customer/Shopper Marketing position in a consumer packaged goods company
Lawn & Garden industry experience preferred
Proven experience writing creative briefs and managing creative projects with internal and/or external agencies
Experience leveraging market research and customer insights into actionable retail strategies
Extremely effective presentation skills and abilities; strong communication skills both oral and written
High proficiency in PowerPoint and Excel
Strong interpersonal skills and the ability to work effectively with and influence internal cross-functional team members
High level of energy and sense of urgency; self-starter; strong and effective multi-tasker
Ability to travel (domestically) up to 15%
Ability to work in a constant state of alertness and safe manner

Customer Marketing Manager Resume Examples & Samples

Category Expert within channels (4 P's)
Ownership of Customer/channel specific promotions
Key contact point of channel and brand
Translate brand strategy to category strategy by channels
Identify business opportunities - category & channel
Drive Category Management initiatives for key customers who are ready and willing
Develop key customer/channel programs & evaluate of customer / channel specific promotions
New product launch : develop, communicate and manage the budget for trade plans (tier 2) / develop trade presenter (owner) - Budget will be allocated upfront (owner)
Translate brand's merchandising strategy by channel
Tracking of merchandising hardware efficiency
Develop distribution strategy by channel
Action plan on customer/channel specific competitive activities (non-permanent)
University degree in Business Management or related field
Minimum 5 years of trade marketing management experience is needed
Relevant experience in international, modern companies is an added advantage
Dynamic, result-oriented and self-motivated
Has demonstrated the ability to work in a team setting and has contributed to the achievement of a team's success
Energetic, organized and business-driven approach is highly preferred
A self-starter and has a bias for actions and results
Strong analytical and problem solving abilities
Experience in trade marketing is preferredSales Administration

Customer Marketing Manager Resume Examples & Samples

Assist in the implementation of the integrated annual marketing plan across VM market segments
Segment and leverage the marketing database for efficient and effective campaign targeting
Manage the annual Vegetation Management Segment Development teams planning process to ensure focus on key opportunities are identified and have the needed marketing mix to support the VM business plan
Responsible for managing the Companies Pro Applicator Loyalty program
Lead the implementation of the CRM strategy with the sales force
Responsible for the launch of marketing programs to sales, distribution and end-users
Understand the market objectives for each product launch, and identify critical factors for success and work closely with teams to ensure all launch initiatives meet objectives
Closely interact with Product Marketing Manager and Marketing
Communications Manager to build effective marketing plans that ensure products and offers are properly positioned with end-users and distributors to ensure maximum profitability and growth in market share
Collaborate with the Marketing Communication Manager to develop an annual event strategy and subsequent calendar that meets the business’ needs and objectives
Develop a strong working relationship with the VM sales force to ensure all market plan elements are executed effectively
Ensure local market business opportunities are understood and supported by VM team
Allocate and manage local marketing resources in coordination with VM Commercial Operations
Facilitate the sharing of best practices between Marketing and VM Commercial Operations
Close interaction with VM Leadership Team, Customer Service, Finance, Supply Chain and Commercial Operations
Manage the deployment and activation of business strategies
Up to 30% travel
A passion for a marketing, sales and/or general management career
Master’s Degree in Business Administration (MBA); additional scientific knowledge is advantageous
2-3 years of professional experience
The desire for continuous growth and development
The will to gain experience in a dynamic program in an innovative and global company
Willingness to learn and live our client’s LIFE (Leadership, Integrity, Flexibility, Efficiency) principles
Excellent written, verbal and interpersonal communications skills as well as presentation skills
Excellent organizational skills, attention to detail and ability to multi-task
Strong computer skills and a high level of proficiency in Microsoft Office Suite and strong understanding of Web analytics
Strategic thinking and problem-solving skills

Customer Marketing Manager Resume Examples & Samples

Define, develop, and execute account-based marketing plans for strategic accounts in alignment with global account plans and objectives, with tactics appropriate to key buyers and influencers
Provide ongoing data and insights on strategic accounts, and contacts within these accounts in order to execute tailored account marketing programs
Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Veeva solutions
Manage program execution against committed timelines and within budget. Set appropriate success KPIs and track measurements to determine impact and ROI
Ensure appropriate communication and collaboration with key stakeholders from planning through to results
Develop a portfolio of assets and deliverables appropriate to customer needs and requirements
Orchestrate and lead regular account check-ins to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications
Identify and manage customer advocacy and reference opportunities
Cultivate long-term customer and sales relationships

Senior.customer Marketing Manager Resume Examples & Samples

Supports strategic partnerships with our key customers, aiding in the development and implementation of growth strategies that align brand and customer growth levers, ultimately driving profit for Bausch & Lomb Vision Care business
Creates customer programs that effectively articulate brand & account strategies
In depth knowledge/understanding of Customers, Market Trends, Competitors, Channel & Pricing Dynamics; application of Customer, Professional and Consumer insights to developing actionable growth initiatives & programs that create a competitive advantage for B&L’s contact lens business
Supports Customer Marketing in day-to-day processes to ensure the delivery of timely customer programs at all levels
Proven track record of growing sales, profit and share while creating value for the customer
Ability to influence key decision makers both internally and externally to accomplish goals
Strong written / verbal communication, interpersonal and presentation skills
Ability to participate in a cross-functional team environment

Customer Marketing Manager Resume Examples & Samples

Plan and execute customer events, workshops and activities based on global campaigns activation plans
Develop account marketing plans to accelerate client understanding of Ericsson solutions
Analyze the account from market, customer and competitor perspectives
Contribute to a high-performance marketing culture
Participate in sales account planning to share market insights with the sales team
Drive customer engagements and create impactful customer experiences.,
Provide input on account marketing content needs
Drive lead generation
Measure workshop activation success and implement changes
Build strong relationships with the client’s marketing organization
University degree in Marketing, or equivalent training/marketing experience
Minimum 5+ to 7+ years of working experience in relevant field
Understanding of consumer marketing and behaviour
Relationship building skills
LI-MS3

Customer Marketing Manager Resume Examples & Samples

Translate the MMS business and marketing strategy into a compelling market proposition through an agreed customer engagement strategy
Develop and agree a messaging platform to showcase all elements of the business capabilities and heritage, which is consistent with the MMS market proposition
Work directly with country communication business partners to agree communications strategies to develop and support the MMS Customer Engagement plan
Lead on the go to market actions of new product and offer launches
Creates an institutional and system-wide marketing reporting function that can track, measure and analyse performance, including ROI
A proven record of developing and implementing innovative, effective customer engagement strategies
Successful track record in building product & customer awareness in highly complex environments
Creative, strategic and analytical approach
Experience of delivering business to business or business to government marketing campaigns
Proven ability to influence and negotiate with senior stakeholders across a range of working environments and cultures
Excellent project and budget management

Customer Marketing Manager Resume Examples & Samples

Bachelor’s degree in Agriculture/ Marketing/ Finance
Passion and deep understanding of agriculture, marketplace dynamics, competitive environment and Syngenta customer needs
Excellent creativity skills coupled with a strong customer focus orientation
Excellent communications (i.e., PowerPoint, oral and written), interpersonal, negotiating, analytical, problem solving/decision making, teamwork and planning/organizing skills
Understanding and utilization of Marketing and Sales Excellence methodology
Understanding of key business drivers for profitable growth
5-7 years of sales and marketing experience
Experience in leading and developing a team of direct reports
Requires strong understanding of seed and crop protection distribution systems
Experience in developing and managing an annual budget
Experience working in marketing strategy, building and executing Marketing plans and developing compelling offers and tactics
Understanding of Marketing and Sales Excellence best practices
Understanding of crop protection, seeds/traits industry value chain and dynamics
Passion and interest in serving channel partners and farmers, including understanding of their needs and wants, way-of-business
Knowledge of sales organization, including understanding their needs, timing, and how to communicate stories and materials effectively for them
Ability to build good relationships and work cross-functionally (especially within marketing and commercial operations)
High-functioning communications skills (both verbal and written); ability to interface with senior leadership
Creative/Innovative thinking
Strong grasp of financial metrics and analysis
Excellent verbal and written communication skills, including strong public presentation skills
Strong Microsoft Office Suite capabilities (e.g., Excel, PowerPoint)
Performance Excellence- Pursues stretch targets and achieves budget
Change Orientation- Successfully and positively identifies and implements new ideas
Leadership Responsibilities- Motivates and inspires across all levels of organization; communicates effectively
Organizational Effectiveness - Pursues best practices
Strategic Ability - Creates and shares vision
Leadership (Create Edge, Drive Results, Liberate Potential, Set Direction)

Customer Marketing Manager Resume Examples & Samples

Support the translation of brand(s) strategies and initiatives into an actionable Go To Market approach across U.S. Retail from the lens of the retail customer / channels perspective
Support a disciplined approach to achieve successful initiative launches that support traditional sales planning, as well as meet key customer Joint Business Planning timelines and requirements
Lead the communication development process for Brand Marketing back to the Commercialization team to develop a consistent approach across all business functions
Lead content and Sales presentation development process for Brand Marketing ensuring use of standardized templates and publication process
Lead Brand Marketing projects that have implications on Sales (i.e. price change execution, product shortage / allocation, product downsize or case change, item launch, etc)
Support the collaboration within Centers of Excellence, as well across internal key stakeholders (Brand Marketing, Growth / Innovation, Marketing Services, and Finance) to deploy direction that achieves business plan objectives
Support the integration of customers / channels into regular occurrence Brand Marketing meetings and longer term business planning
Knowledgeable about what is possible at customers and the varying nuances across channels; Help manage channel & customer conflicts
Provide voice of customer / channel through the product innovation lifecycle / launch
5- 7 years of experience in CPG customer / sales development or managing brand strategies

Junior Customer Marketing Manager Resume Examples & Samples

2-5 year work experience
Preferably marketing or science degree/background and ideally experience with Oncology
Sales, marketing or medical experience, ideally with minimum 1y in the pharmaceutical sector
Creative and innovative multi-tasker
Fluent in Dutch or French and English both written and spoken; working knowledge of the other national language
Experience with writing and creating content for promotional and non-promotional materials
Experience with developing and implementing a commercial plan i.e. territory plan, marketing plan, etc. is an asset
Experience with working in complex matrix and changing environment with strict regulations is an asset
Seeks in-depth information from customers in order to thoroughly understand their needs
Good command of Word, Excel, PowerPoint & administrative discipline
Communicates clearly, logically and concisely in a variety of settings including one-to-one sessions, group presentations and written communication
Demonstrates accountability, can work autonomously but loves to work in a team/matrix
Driven, passionate, full of energy
Demonstrates willingness to learn and evolve, as well as high level of flexibility

Senior Customer Marketing Manager Resume Examples & Samples

Ownership of Senior level marketing call points CMO/VP Marketing
Lead total beverage marketing strategy in collaboration with overall customer strategy
Influence complex customer situations (franchisees)
Deliver insights (consumer and industry) and apply to customers’ business
Construct annual marketing calendar
Provide BIC competitive analysis /LOS
Create persuasive selling stories
Lead revenue enhancing concept development with customers
Leverage internal tools and resources to support customer strategy (e.g. via channel, asset and brand )
Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy
Advanced Strategic Thinking
Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
Previous Customer/Channel Management experience
Coca-Cola Channel business knowledge is an asset
Brand merchandising knowledge
Effective oral and written communications skills
5-10 years’ experience in a consumer packaged goods company, agency or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the foodservice industry

Regional Customer Marketing Manager Resume Examples & Samples

Co-ordinate with region sales and leverage agencies to execute powerful brand activations
Train and coach merchandisers to effect best-in-class visibility in store
Manage the team, who controls the ISP’s and also supports the merchandising operations
Continuously explore the market & network with peers to build a robust vendor database
Ensuring formalized process to transfer Best Practices
Mobilize senior management and develop frameworks to prioritize and resource key project

Customer Marketing Manager Resume Examples & Samples

Lead the planning, creative development and implementation of integrated marketing communications (primarily 1:1) to support various programs and strategies, offering solutions and recommendations to manager and other contributing team members
Experience in omni-channel planning including developing unified, data-driven strategies and advanced knowledge of various mediums; email, digital display, twitter, Facebook, SMS
Lead day-today management of all elements through completion including creative development, campaign measurement and post program analysis
Experience or understanding of data management technology platforms
Oversee required day-to-day tasks, including status report and timeline management, meeting coordination, legal and key stakeholder approvals, and maintaining centralized files for reference and compliance
Oversee management of program budgets and provide monthly and quarterly budget forecasts to internal finance team
Ability and openness to champion innovative marketing ideas in order advance our sophistication in reaching customers in new and different ways
Assist with the development of presentations, program overviews, recaps, and other materials for internal meetings and presentations; present work internally to IPM leadership and other business partners
Contribute to integration across Consumer Marketing teams and other departments, building relationships with internal and external business partners and resources
Advanced organization and project/program/time management skills
Advanced experience using Microsoft suite; advanced PowerPoint skills a plus
Advanced solutions skills; flexible in times of change
7+ years of Marketing experience, preferably including Advertising/Marketing Agency experience
Bachelor’s degree required, advanced degree preferred: Marketing, Journalism or Communications concentration preferred

Contractors Customer Marketing Manager Resume Examples & Samples

To understand the Contractor customer base, its segmentation, business focus, Schneider business opportunity (Platforming), purchasing policies and partnership alignment
To develop and deploy local strategic and operational plans that respect group best practice (playbooks etc), and advance yearly defined KPI's that reflect success within channel
Act as the primary contact (business leader) for the Contractor customer type ensuring key resources in Sales & other areas are sufficiently knowledgeable of Schneider offers to be able to design in Schneider solutions and secure specification/utilisation throughout the supply chain
Develop and establish appropriate tools and collateral to aid design and secure Schneider position - PRM/Other softwares/Third party - RIBA
To develop and deploy demand creation and communication campaigns for the Contractor channel with the aim of securing preferred supplier status
Propose and contribute to the development of Marketing Communication tools that both promote and inform the customer group about appropriate offers, market trends, emerging technologies
Provide an effective country input to the Partner Projects Line of Business and global community of practice for Contractors
Ensure Competitor knowledge is captured and utilised within the business
Develop relationships with key stakeholders in the Contractor Eco-System e.g ECA to position Schneider Electric and influence/lobby where beneficial
Have a strong awareness of Product standards and UK wiring & installation practices that help to secure credibility with Sales teams and customers alike
Develop key reporting and measurement that informs on success and drives corrective actions to optimise business performance
Strong exposure and technical understanding of the wider Schneider offer portfolio (both transactional and Systems), and customer facing experience

Customer Marketing Manager Resume Examples & Samples

Rapidly become expert on QSR Segments. Monitor industry trends, consumers and competitive action to quickly respond to competitive threats or opportunities
Create McCain’s value proposition and strategy for assigned QSR Segments
Develop and assist in execution of appropriate customer specific strategies and tactics to maximize profitable sales of the McCain portfolio of products. This would include but not be limited to: use of existing and new customer research, development of promotions, LTO’s, staff incentives, identification of custom and segment-specific product opportunities, and selling tools, utilization of culinary and R&D resources
Prioritize customer and Segment opportunities with a keen focus on commercial viability and ROI
Collaborate with Marketing peers and the broader organization to ensure linkage between strategies/customer plans and strive to build awareness and focus for QSR Segments
Effectively utilize various research sources (primary and secondary) as well as first-hand experience to unlock key insights and opportunities for customers/Segments
Track Segment performance. Evaluate the performance of marketing initiatives to develop best practices and optimize ROI
Develop and manage spending budget
Partner with Sales to provide product, Segment or market expertise as needed to facilitate their success within their customer base and develop actionable Customer Account Plans
When required, organize and lead cross-functional teams to support specific initiatives/projects. Maintain relationships with internal and external functions to successfully execute plans
Effectively establish and develop customer relationships to ensure strategic alignment and the proactive delivery of business building product/ marketing solutions
Develop and deliver customer presentations. Travel to customer headquarters and regional events required. (Approx. 25-30% travel at times.)
Minimum 5 years of foodservice marketing experience, ideally with focus on National and Regional Chain restaurant accounts. Relevant manufacturer marketing experience and segment insight will be a significant advantage
The successful candidate will need to possess the ability to rapidly understand the Segment, McCain’s opportunities and top customers. The candidate will then quickly convert that insight to sustainable strategies and action plans for growth
Excellent written and oral communication skills (including strong presentation skills), analytical ability, independent decision making and business vision – as well as a strong understanding of the marketing skills needed to identify, prioritize, understand and target market to both to a broad Segment as well as specific customers within the Segment
Understanding of foodservice industry market research tools and data sources (NPD, Datassentials, Technomic, etc.). This includes the demonstrated ability to convert quantitative and qualitative research/information into actionable insights and customer solutions
Proficiency with PC applications in the areas of Microsoft Excel, Outlook and Word. Excellent Power Point skills also necessary
Highly collaborative with strong team orientation
Degree required, MBA preferred

Customer Marketing Manager Resume Examples & Samples

Collaborate with DPSG field sales to convert insights into account-specific marketing plans with the intent to influence and change purchasing behavior of specific guests and increase sales, including beverages
Command of all components of the product/brand marketing mix with a focus on in-store merchandising, advertising and promotion
Develop, enhance and maintain business relationships with the Account’s national and regional marketing leaders. Identify and maintain relationships with all key personnel within the Account’s marketing departments and agencies to maintain a current understanding of their business and operations to enhance our partnership. Support the Account’s plans to win
Bolster DPSG brand equity and loyalty through the development of innovative immediate consumption programs that align with DPSG’s broader commercial objectives and cross-functional capabilities
Cultivate partnerships with internal cross-functional teams in our company which includes; shopper insights, marketing, legal, category management, sales, customer’s marketing leadership, as well as internal and external agencies
5 years of progressive consumer marketing, sales, or agency experience preferably with a packaged goods company or within the foodservice industry
5 years of MS Office products

Assistant Customer Marketing Manager Location Resume Examples & Samples

Drive planning process with X-function (Key-account/Field Sales/MKT/Finance) fully engaged, encouraging GTM plan full channel (both on-line and off-line) visibility and readiness
Drive customer insights via data analysis (i.e. Trade promotion effectiveness review, ROI analysis), customer meeting (i.e. annual JBP, monthly meeting) and X functional co-operation
Organizing/coordinating program/campaign, to ensure high efficiency & effectiveness communication and deployment
Enabling & facilitating key account management continuous improvement by training programs for LEGO way of Selling
Based on regional/global principles and templates ensure that a coherent approach to Go To Market Planning and Customer Business Planning is implemented in collaboration and sparring with the sales leadership and KAM’s
Drive relevant channel strategies and directions are embedded in customer business plans, building on the strengths and role of individual retailers in the individual market
Drive local market customer segmentation - collaboration with the sales leadership and GM ensuring that we maintain our customer segmentation overview and act accordingly across channels and customers
Drive space optimization - ensure KAM understanding of and ability to conduct space optimization and merchandising leveraging regional guidelines. Ensure KAM ability to evaluate findings and implement into the customer business plans and dialogue
Drive trade promotion effectiveness - ensuring that KAM’s have the ability and understanding of how to leverage a regional trade promotion toolbox and effectiveness tool. Provide sparring and ensure understanding of how to combine trade promotion effectiveness with the regional trade promotion guidelines
Drive a local sales training agenda and be a go-to person & role model for KAMs and Sales teams on key customer marketing areas

Senior Customer Marketing Manager Resume Examples & Samples

Owning, creating and delivering the strategy and comms for the TalkTalk TV customer base – upselling onto TV, driving uptake of Boosts and pay on demand content, and creating engagement, advocacy, and long-term loyalty
Building a deep understanding of our customer base, working with our Analytics and Insight functions, as we transition to a retention focused business
You will determine and implement overall customer marketing strategy for the TV business
You will identify the right customer groups for targeting with the right messaging and offers, working with our Analytics and Insight teams and commercial stakeholders
You will lead the team of four (2 Managers and 2 Execs) and our agencies to deliver insight driven, inspiring, and innovative in-life communications programmes that will increase ARPU, reduce churn and improve NPS
You will be committed to constantly monitoring the success of your communications, being on top of response and conversion rates. You will also be continually tracking impact on our NPS and churn metrics
You will work collaboratively with our commercial teams, and cross-functionally; your team will be responsible for the planning and execution of direct mail, e-mail, SMS, social/digital and sometimes ATL marketing, and will ensure there is a seamless experience online, in our customer services teams and in our inbound and outbound sales centres
You will brief and exploit reporting and analysis of impact of communications programmes verses control groups to drive continuous improvement. You’ll share findings across the business to ensure best practice and learnings are implemented
You will ensure that we operate in a cost efficient and streamlined way
You will influence our product and pricing strategy so that we can meet our customers’ needs and achieve our targets
Above all, you will feel passionate about customer experience and making our customers happy. Reflecting our brand pillars of Simple, Affordable, Reliable, Fair

Customer Marketing Manager Resume Examples & Samples

Make sure our agency partners go beyond what is required to create outstanding outcomes. That they want to work with Diageo ahead of the competition
Ensure there are clear and creative ways of working with the right partners (including customers) in order to generate compelling, customized solutions
Create authentic and robust relationships and a collaborative spirit across agencies and internal teams
2/4 years experience in Marketing, Sales or Customer Marketing - ideally including exposure to a Field Sales and or Account Management environment. A track record in roles that require analytical thinking, data trend analysis and diagnosis is helpful
Proven track record on ability to develop innovative proposals/approaches
Adequate commercial understanding of local trade environment and channel specifics
Good communicator who is able to influence and engage the various stakeholders
A good understanding of all Selling Capabilities, tools and systems and how these interact together to deliver brilliant execution in outlet
Good commercial understanding, P&L literacy, strong numerical skills, a high level of computer literacy
Proficient in English/Spanish and Portuguese

Customer Marketing Manager Resume Examples & Samples

Bachelor's Degree in relevant discipline, with MBA / MS preferred
5-7 years of Target experience in account management, category management, or trade marketing
Knowledge of brand/category portfolio and retail category dynamics
Ability to analyze and interpret promotion results using a variety of data
Outstanding problem solving and project management skills
Strong written/verbal communication and presentation skills
Ability to lead teams and projects to deliver against commitments
Knowledge of syndicated data sources and panel information
Advanced proficiency in Excel and PowerPoint
Ability to function within a matrix organization
Superior interpersonal and influencing skills

Customer Marketing Manager Resume Examples & Samples

Aid achievement of financial targets (net operating revenue, available profit and volume)
Contribute to the long and short term development and execution of Customer Marketing plans across all customers and brands that feed out of the Consumer and Category Strategy
Strategically and innovatively partner with customers to enhance our own brand equity / product launches and leverage their event platforms and communication channels
Build strong relationships and drumbeat of engagement with a broad range of stakeholders within the business and external customers and agencies to co-create best in class customer marketing plans Ability to manage short and long term objectives with strong project management skills and budget building/ tracking of initiatives
Contribute to the development and lead the implementation of customised or co marketing programmes by aligning with retailer’s category and brand strategies
Maintain innovative thought through in-depth knowledge of the industry, competitive environment, customer, consumer and shopper trends – including global trends

Customer Marketing Manager Resume Examples & Samples

Develop customer marketing strategy for digital journey processes and touch points
Deep understanding of customer’s digital journey and identifying ways in which it can be improved
Build strong relationships with customers through engaging marketing programs that drive renewal and upsell of complex products online
Leverage data and analysis to create compelling customer offers to purchase and renew
Partner with web strategy, content, search, media and wider teams to plan and execute marketing activities aligned with Small Law Customer business segment strategies
Partner with key internal stakeholders to ensure continued education and success throughout the relationship lifecycle
Leverage tools, technologies, predictive models, data, and results to improve the journey, the processes, and associated marketing activities
Undergraduate degree in marketing (or equivalent) required
8+ years of overall marketing experience with 3+ years of digital marketing and/or customer journey experience within b2b organizations
Significant demonstrable experience in digital marketing and customer experience
Analytically minded, with proven history of analyzing campaign tactics through conversion to revenue
Great communicator who can build strong relationships and influence stakeholders globally at all levels
Experience of improving customer experience through innovative digital journeys and product integration
Experienced in defining, measuring and reporting KPIs
Audience segmentation using onsite behavioral data and customer databases

National Customer Marketing Manager Resume Examples & Samples

In conjunction with the brand and BU Trade team formulate a consumer promotion strategy which enhances brand saliency and helps in achieving sales & distribution objectives
Deliver consumer promotion plans for Pediasure
Develop POP to effectively communicate consumer promotions
Introduce the organization to new www for Customer Marketing
Challenge existing systems and processes and recommend changes
Ensure proper controls in all SG&A spends
Investing in training
Retaining high performing individuals
Minimum of 6 – 7 years experience in a reputed FMCG Company in the Sales / Marketing function with at least 2-3 years experience in handling key accounts
Extensive knowledge of marketing and brand plans
Good grasp of distribution and logistics management
Understanding of financial and legal regulations
Sharp negotiation and influencing skills
Understanding of the Indian retail environment
Networking and strong orientation towards customer management
Ability to handle pressure in a dynamic environment
Ability to handle complex and diverse business situations

Customer Marketing Manager Resume Examples & Samples

Collaborate with business unit leads to manage annual operating plans consistent with multiyear aspirations
Perform customer centric analysis of categories, financials and cost structure, owning the customer P&L
Act as the customer communication and execution liaison among Manufacturing, Research, Marketing, Sales, Supply Chain, Finance
Own the voice, development, implementation and maintenance of best in class sales material
Assist with major business reviews and customer visits, including annual reviews, and “top‐to‐top” meetings
Manage indirect groups to coordinate and facilitate customer information flow and lead the execution of customer specific initiatives and projects
Facilitate groups of diverse disciplines driving action forward through collaboration giving each member authorship and ownerships in roles and results
Work with Marketing Product Development, Procurement, Sales and a broad range of HQ and operations resources to scope and define growth and improvement initiatives for assigned business unit
Conduct periodic reviews across broad spectrum of topics, drive improvements to strengthen customer relationships
Develop and successfully execute work plans appropriate to project management and corresponding ability to perform detailed customer analysis
All other duties as assigned
Must possess strategic thinking, leadership, teamwork, and analytical skills
Strong strategic skills required as incumbent must drive short and long term brand & category growth and profitability
Demonstrated leadership capabilities and the ability to work effectively across the organization and foster teamwork cross-functionally

Associate Customer Marketing Manager Resume Examples & Samples

The Associate Customer Marketing Manager (ACMM) is responsible for the achievement of specific sales & brand objectives within Strategic Accounts
The ACMM is accountable for all of the marketing and customer joint business planning activities within strategic accounts including identification of customer insights through development of customer growth strategies
Routine customer interactions will include the following: developing, presenting, and executing customer business plans in line with the Alcon Vision, incorporating brand initiatives into customized customer executions, devising out of the box marketing programs to meet specific customer needs, presenting category/brand/shopper insights & analysis, acting as lead customer marketing contact for all customers, assisting with the internal annual planning process, establishing and enforcing co-marketing program guardrails, ensuring flawless execution and post-initiative analysis of program results
This work is typically shared with the customers’ marketing managers as well as their senior management
Internal interactions will include aligning with the Brand Marketing teams and appropriate support teams (e.g. Marketing Communications, Marketing Operations, OTC trade group, Finance, Sales, Sales Operations, etc.) and assisting the Alcon Strategic Account Sales Director and Director of Customer Marketing in developing customer-specific strategies, marketing plans, and initiatives
Drives Alcon’s Marketing strategy with all assigned customers: Build and present executable marketing programs
Devise joint business planning efforts within the Strategic Accounts and with brand marketing
Develop and present situation assessment (insights and business analysis), Strategy & Tactics Overview, action plans, annual customer planning calendars, key strategies and tactics for all assigned customers
Tactical Execution - Key Owner of promotional program development and execution within assigned customers: Lead the development of customer-specific promotional programs which are consistent with market needs and brand strategies
Incorporate customer needs into brand program architectures and help gain alignment for the plans across all brands and with key stakeholders
Work with respective members of Strategic Accounts to prioritize marketing initiatives
Develop and deliver customer-specific, fact-based sales materials, presentations, sales aids, and promotional materials (sales sheets, consumer brochures, etc.)
Ensure various internal Marketing organizations understand the retail environment and specific customer issues
Develop working relationships with key external customer marketing departments, where appropriate
Assist Sales Directors, Key Acct Directors and customers in determining the business rationale for the amount of funding required within each customer and then managing the final budget
Propose program spending approvals based on ROIs and/or strategic alignment between Alcon and each customer
Consumer Insights within Each Customer
Develop a unique market position for Alcon by leveraging category and shopper insights
Ensure Sales Directors, Acct Directors and the customers have a deep understanding of category and shopper insights, and how to leverage those insights to grow the Alcon business for them
Determine specific growth opportunities / risks based on brand positioning and competitive activities

Customer Marketing Manager Resume Examples & Samples

Campaign Planning and Delivery – Coordination of the quarterly below the line marketing plans
Campaign Evaluation – Analyse performance, learn from findings and propose changes
Budget Management – Manage the campaign budget following the agreed split and strategy
Agency Relationship – Build specific agency relationships driving day-to-day business

Senior Customer Marketing Manager Resume Examples & Samples

Translates national brand strategies, marketing plans, and insights into sales strategies by key channels
Influence the development of Long Range and Annual Operating Plans (quota, trade, situation assessments) from a Category, Customer, Channel, & Competitive lens
Creation of channel specific sales fundamental objectives to achieve priorities and sales controllable objectives: distribution, pricing, shelving, merchandising, and new items
Lead the development of national sales presentations and tools that are rich in category and shopper insights that help Field Sales execute the initiatives in the marketplace with excellence
Communicate key Category, Customer, Competitive insights into volume forecast
Assist in the development of trade promotion strategies, trade merchandising plans, and major trade initiatives
Understand the efficiency and effectiveness of specific trade promotions/other sales activities and make recommendations, where needed
Help provide regular updates to Field Sales of key marketing elements and initiatives (FSI/Media calendars, Catalina, etc)
Provide support for product recalls, label changes, innovation launches, and SKU rationalizations
Assist in creation of materials for National Sales Meetings and Sales webcasts
5-7 years of CPG, Center Store, or Food manufacturing company experience; preferably in customer-facing or trade fund budget management roles
HQ customer marketing or cross-functional experience preferred, but not required
Strategic Thinking: Ability to recognize and develop sustainable solutions while considering long-term and short-term impact of actions when making choices
Problem Solving: Ability to identify, research, and analyze problems and recommend optimal solutions
Leadership: Ability to lead projects and initiatives while influencing cross-functional partners
Collaboration: Ability to work well with others; high levels of self-awareness, empathy; be able to reach consensus
Communication: Effective written and verbal communication across all levels of the organization
Drive for Results: Sets a high standard of performance while pursuing goals with a high sense of urgency
Influence: Listens and understands the perspective of others while asserting and gaining support of own ideas
Manage Ambiguity & Complexity: Be comfortable and thrive under ambiguous and complex situations; adapts behaviors and thinking when responding to changing demands or unexpected situations
Decision Making and Learning Agility: Demonstrate flexibility to make course-correction and redirects efforts and resources to ensure successful execution; naturally curious and strives to be a continuous learner
Strong analytical skills (Excel, Word, Powerpoint): Experience pulling, analyzing and drawing insights and recommendations from consumption data (Nielsen)
Travel required, +/- 25%

Customer Marketing Manager Resume Examples & Samples

Supporting the building and management of customer centric marketing campaigns that will drive revenue growth, audience and ROI
Tactical planning of marketing strategies to ensure translation into a program of campaigns and initiatives
Tracking, analysing and reporting on effectiveness of campaigns
Working collaboratively with key internal and external stakeholder to ensure a collaborative approach is taken to all campaign initiatives
Direct experience in a digitally focused marketing function
Demonstrated experience in digital marketing strategy development and implementation
Experience in cross functional commercial management
Exceptional communication and stakeholder management skills
The ability to be highly organised and to prioritise workloads
Media industry experience will be highly regarded

100

Customer Marketing Manager Resume Examples & Samples

Develop customer marketing strategies with a focus on the SMB segment and priority industry verticals to drive up-sell/cross-sell and deepen customer relationships
You will also be responsible for creating and implementing a customer reference program and develop customer references for case studies, events, and PR
You will enable the marketing team to produce content from successful companies that showcase their success and help them shine, supporting overall Marketing objectives
Medallia is looking for someone who is organized, detail-oriented, and proven at building and maintaining personal relationships with our customers who comprise the best loved brands in retail, hospitality, B2B, financial services, insurance and more
You will be a creative storyteller with a passion for language, editing and writing, uncovering the most memorable and compelling stories
You will build and maintain a database to streamline processes across the marketing team for sourcing customer references
You'll regularly collaborate across the organization (both US and international) with content, creative, product marketing, field marketing teams (and more!) to align online activity with broader campaign initiatives
Lead customer content development and ensure message alignment and strategy
Own the entire case study development process, with support from agencies as needed
Show an appreciation for content design tailored to distribution channels
Work directly with customers on behalf of marketing team to develop a process for a variety of requests
Develop the best possible Medallia brand advocates and community of users
5+ years of experience in customer or customer marketing in a B2B context
Strong messaging, content development and writing skillsStrong analytical skills to measure and optimize programs
Software / SaaS experience required
Proficiency with Salesforce.com is recommended
Enterprise experience is preferred
Proven track record in both brand-building and customer programs to support a growing company
Working in or with a high technology marketing department with an understanding of B2B buying processes

101

DBC Customer Marketing Manager Resume Examples & Samples

Execution in the on/off trade
To establish a feedback loop on select investment tactics and programming details
Ability to switch seamlessly between brand goals and commercial activation goals
Project Management- being able to prioritize and self-manage will be essential to the success in this position
Undergraduate degree (BA/BS) required, MBA / grad degree a plus but not required
Strong track record in project deliverable environment working across multiple functions
Strong stakeholder management, influencing, communication skills
Track record of success in: shopper/consumer insight usage, brand activation, joint customer business planning

102

Customer Marketing Manager Resume Examples & Samples

Leverage shopper, customer and category insights to create and deploy comprehensive (annual) customer marketing plans for assigned customers
Manage/ influence Tempur Sealy co-op funds for assigned customers. Customer Marketing Managers will leverage available co-op funds to deliver planned store traffic, conversion and new product launch objectives
Manage shopper marketing agency relationships ensuring flawless execution of programs through project management, budgeting, briefing & score carding against established goals
Present compelling shopper & category stories and solutions to internal and external customers
Strong strategic thinker with the proven ability to develop and activate breakthrough solutions
Strong Marketing generalist with proven ability to manage, motivate & lead people and process
Broad exposure/ experience in shopper marketing type roles (agency or client side)
Compelling story teller that's able to influence the organization @ multiple levels
Demonstrates the ability to apply macro trends, insights, channel, competition and industry knowledge to influence key stakeholders
Has highly developed project, vendor management and multi-tasking skills
High business acumen & strong analytical skills. Must be able to understand basic P&L structures
Minimum: 4-year Bachelor's Degree
Preferred: MBA, Graduate Degree

103

Customer Marketing Manager Resume Examples & Samples

Craft and drive impactful marketing programs and consumer engagement opportunities that have scale, are repeatable, & improve efficiency and effectiveness in market
Apply in-depth understanding of consumer insights, including demographic/psychographic trends, consumer perceptions/attitudes, need states, motivations, and purchase/consumption behavior to advance the business and deliver relevant marketing strategies / tactics
Activate national and local media inclusive of music and sports platforms and properties
Own customer marketing relationships across multiple levels
Effectively lead and influence cross-functional teams to execute projects to successful completion
Collaborate with sales and marketing on communication tools (i.e. tool kits, Town Hall Share & Learn, AOP and PSP needs)
Minimum Qualification: Undergraduate Degree; Preferred: MBA with a concentration in Marketing
A minimum of 7 years prior Brand Marketing experience (if Undergrad degree only) OR 2 years of prior Marketing experience (if Advanced degree)
Creative agency management experience, and expertise developing / executing promotions is required
Ability to operate independently across all levels of management
Ability to collaborate among different corporate cultures

104

Customer Marketing Manager Resume Examples & Samples

Support RSDs to prepare the Commercial Annual Planning Process
Coordinate the Sales team with the central marketing team on the key performance driver activities, such as mentoring, tasting programme
Have a strong career aspiration in marketing or sales
5+ years consumer product industry experience in marketing or sales or related functions
Great communication skills and able to seek to understand first then to be understood
Quick learner and have proven record to pick up a new skill in a short period of time
Self-motivated and persistent in get things done
Data-driven and have the ability to transfer data to information and to knowledge

105

Customer Marketing Manager Resume Examples & Samples

In depth market assessment in new verticals. Initial focus will be on Supermarket, Cold chain, Industrial Solvents & Flouropolymer coatings verticals. Leading to : market map , value chain analysis ,customer buying criteria’s , customer segmentation, customer targeting and articulation of value propositions against NBA
Drive customer conversion to Honeywell Solstice solutions by leveraging our performance value propositions in HVAC/R and Foam blowing agents
15 years plus experience in a B2B marketing role (Product management / customer marketing)
Demonstrated ability to influence and direct resources across multiple functions ranging from engineering, technical, quality, sourcing at the same time bringing an integrative thinking with demonstrated business acumen
Candidates from HVAC / Compressors Industry background will be given preference
Experience in customer Marketing of Industrial goods preferably but not desirable from HAVC Industry
Insightful thinking/planning skills and experience, with a proven track record of executing high-impact, results-oriented integrated channel marketing programs
Language : English

106

Customer Marketing Manager Resume Examples & Samples

Develop pilots and programs in support of customer success through customer marketing
Core member of our Customer Adoption team
Work cross-functionally (Marketing, Sales, Operations, Systems) to build out the foundation of a global customer success and customer marketing program
Identify system enhancements and evaluate technologies to support customer marketing
Evaluation of support models across different territory types or account models (i.e. tiers of support models)
Build upon initial pilot projects to create reporting, KPIs and success metrics
A bachelor's degree and 7 years of professional work experience (or a master's degree and 5 years of professional work experience) is required
7 - 10 years marketing experience based in technology companies, recurring revenue model a plus
Demonstrated capacity of successfully building and delivering programs and processes that scale
Work approach that applies a cross-functional and collaborative methodology
Strong analytical and reporting that leverages data for decision-making
Exceptional communication, problem-solving and change-management skills
Knowledge of CRM and marketing automation systems
Experience working closely with and/or within sales organizations
Experience in P&L, product line management, multi-year planning, demonstrating ROI
Systems and Analytics: Knowledge of CRM and Marketing Automation. Adobe Analytics, Business Objects and other reporting tools

107

Customer Marketing Manager Resume Examples & Samples

Bachelor’s Degree in Social Sciences, Business or Marketing
A proven track record of building and leading high performing teams (commercial)
An in depth knowledge of the sales environment and people development
Responsibility for developing the key account team towards ensuring the team has both the capacity and capability to lead the brilliant execution BTL activities
Contributing to the overall capability & capacity development of the sales function on IPS and Reserve
Leading the IPS and Reserve Game Plan and contributing to the spirit category Game plans (Marketing)
Guiding Cross -functional teams on strategic decisions via analysis and insights. Input to IPS and Reserve Category S&OP volume Planning
Own the Commercial Plan for IPS and Reserve ensuring the activity plan is sufficient to deliver on business objectives
Partner with the Key Account team to support strategy formulation and manage its brilliant execution
Ensuring all BTL activities are reflecting channel, shopper & customer needs and are helping us to win with them

108

Customer Marketing Manager Resume Examples & Samples

The guardian and shaper of the commercial unit “Go to Market”, ensuring it is appropriate, effective and implemented
Lead the development and sustenance of an efficient and effective customer marketing team that drives excellence in customer segmentation & campaign execution to achieve business objectives
Builds market intelligence to enable the development & implementation of innovative business models which will include greater grower and retailer intimacy
Implement processes to allow the effectiveness of campaign and marketing efforts to be measured
Manages the commercial unit portfolio process, ensuring that opportunities and needs are highlighted to Territory Crop & Technical teams
Key member of the Commercial Unit Leadership Team bringing a grower centric view / perspective & ensuring decisions are aligned with the commercial unit GTM
To lead the development of an effective commercial unit Customer Marketing function
To act as the link between the commercial unit and the above territory teams as needed
To drive key marketing processes with special attention to campaign, portfolio management & SmartPLAN and Synpac
The conversion of crop solutions (assets and combinations of assets or services) into appropriate offers delivered through campaigns
Working with Territory Customer Marketing to develop, test and scale innovative business models and cross crop offers to efficiently increase sustainable sales
Working with Sales & the Territory Pricing Manager to ensure effective value pricing is carried out and that appropriate commercial terms are implemented to deliver on budget & GTM objectives
Delivers market plans and analysis to support budgeting and strategic reviews
Owns and drive effective alignment regular Marketing Committee meetings
Ensures implementation and alignment of the commercial units GTM
Lead grower, channel & value chain segmentation process
Define marketing communications strategy (e.g., media mix, budget allocation across services, etc.)
Prioritise campaigns and resource allocation in line with the strategy & oversee their execution
Review campaign effectiveness, during & post season, against objectives. Utilising Salesforce.com as a key tool for monitoring and improving effectiveness
Ensure delivery of grower and channel value proposition through the creation of offers incl. incentives in line with GTM
Coaching and capability development of customer marketing function
Through a market intelligence process, size (SmartPLAN), generate and prioritize customer insights and needs
Country product/crop management and/or CRM management
Internal experience of the agri-business sector in Marketing, Sales and Strategy
Strong agronomy knowledge
Experience in campaign development and management
Background in business management
Critical leadership capabilities
Sets ambitious strategic goals
Communicates with impact
Leads change and holds ambiguity
Builds a culture of innovation
Focuses on customers
Manages for performance
Develops people, organization and self
Collaborates across boundaries
Industry background and expertise desired

109

Customer Marketing Manager Resume Examples & Samples

You will create impactful customer experiences
Drive marketing campaigns
Drive demand generation
Education: University degree in Business, Marketing, Communications or equivalent training/experience
Domain experience: (Recruiter to supply area of expertise – e.g.: Cloud, BSS, OSS etc.)
5+ years’ relevant experience
Experience working in a global team
Experience of customer facing roles and Ericsson SDP
Experience of handling complex content and messaging within a B2B environment
Knowledge about Ericsson business and portfolio

110

Customer Marketing Manager Resume Examples & Samples

Develop, execute and articulate on the value proposition and key marketing messaging for the channel
Support and collaborate with sales teams to deliver, execute and measure a strategic marketing plan for assigned channels
Support customers’ omni-channel marketing efforts with ecommerce marketing strategies to drive sales and increase customer engagement and loyalty in assigned channel
Make category management recommendations to optimize performance of product offering, such as optimal SKU assortment, merchandising and shelf/catalog layout
Identify marketing opportunities by providing marketing trends, product gap analysis and competitive analysis reports for internal and customer review
Manage and facilitate private label programs to help our customers build their brand
Maintain and utilize knowledge of technical specifics for product lines sold into assigned channel to enable effective marketing programs and creative execution
Deliver several key marketing projects across the range of the marketing mix for assigned channel (including, but not limited to marketing collateral, selling tools, training, tradeshows, marketing insights, digital marketing, website, etc)
Manage partnerships and projects with a variety of internal and 3rd party vendors
Understand changing and differing priorities depending on channels and how these impact marketing plans
Establish specific goals for tradeshows and events and develop metrics to gauge success; will also attend and support tradeshow efforts
Analyze and communicate about channel and customer specific promotional programs, implementing best practices in future initiatives to achieve maximum returns
Conduct analysis and periodic reviews of Domtar’s value proposition for assigned channel, competitive landscape, customers and consumer trends to enhance Domtar’s brand equity and market position
Digital marketing expertise working with ecommerce techniques integral to shopper’s purchasing process
Good communicator at all levels of organization, in both written and verbal formats
Strong analytical skills and problem solving ability
Strong ability to manage deadlines in a dynamic fast-paced work environment for multiple ongoing initiatives and projects
Keen attention to detail with proven responsibility for multiple, multi-touch marketing initiatives
Proven cross-functional team leadership experience
Proficiency in use of customer analytics and insights for strategies a plus
Ecommerce experience who has worked with retailers and their ecommerce platform

111

Senior Customer Marketing Manager Resume Examples & Samples

5+ years of customer leadership experience
Experience developing customer and consumer marketing programs
Customer Focus: Making customers (external and internal) and their needs a primary focus of one's actions; developing and sustaining productive customer relationships; creating and executing plans and solutions in collaboration with the customer
Consumer Knowledge and Focus: Knowledge of consumer purchasing and engagement behavior in order to develop effective programs to drive results in properties. Demonstrating understanding of how one’s actions and/or work impacts the Company’s relationship with consumers
Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans
Marketing Operating Strategies: Knowledge of and ability to apply basic marketing operating strategies (e.g., media planning, pricing strategies, trade/consumer promotions) used in the execution of marketing plans
Marketing/Activation Programs: Knowledge of how brand positioning is interpreted and used in different regions and countries around the world for the development of marketing/activation programs (e.g., specialty/licensed merchandise, sports properties, experiential marketing, consumer promotions). Ability to recommend an appropriate property or program to enhance the brand positioning and equity and to grow volume
Property/Program Identification: Ability to identify meaningful and relevant programs/properties that will have the most impact on specific target audiences
Creative Brief Development: Knowledge of the creative brief development process
Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact
Creative Concept Generation: Knowledge of methods of brainstorming/creative concept generation. Includes knowledge of facilitation procedures for creative sessions
Advancing the Customer Relationship: Ability to facilitate and accelerate the business relationship based upon an understanding of the customer. Includes the ability to actively listen and engage in conversation with customers to uncover relevant information, resources and solutions

112

Customer Marketing Manager Resume Examples & Samples

Plan, execute, and analyze marketing programs for customer segments through a variety of channels, including integrated marketing campaigns, email, webinars, direct mail, and account-based marketing tactics focused on lead generation and building the sales pipeline
Develop effective demand generation strategies that help to deepen account penetration and upsell the full suite of Ceridian products
Work closely with our Account Management team and arm them to be successful by creating sales enablement programs and providing expertise and programs to help them identify opportunities to sell
Define and develop a Customer Communication Strategy – ensuring the Ceridian value proposition is consistently communicated and delivered to existing customers
Partner cross-functionally with stakeholders from Marketing (e.g. to execute campaigns), Client Success (e.g. to support and align with their activities), and Product (e.g. to communicate new features and functionality, gather input to product roadmap, etc.)
Lead and manage customer engagement and communication programs, such as: in-person/virtual events, workshops, awards programs, ongoing nurture campaigns
Regularly review customer marketing activities, report successes and failures, and then recommend and implement iterative improvements (both strategic and tactical)
5+ years of related experience, ideally in the software or technology fields, with a clear track record of measurable impact on revenue
Excellent people skills with an upbeat, enthusiastic attitude and a professional maturity suitable for a B2B environment
Experienced in building consensus, collaborating with groups to get things done

113

Associate Customer Marketing Manager Resume Examples & Samples

Support in-field execution of McCain brand programs and selling strategies in the Eastern Region
Active involvement in leveraging corporate programming and creating customer-specific initiatives to grow potato and appetizer business with key distribution customers including but not limited to: Sysco, UniPro, Gordon Food Service, IMA (including Reinhart & FSA), PFG, and USFS
Support Manager and Business Development Managers in development of annual marketing plans for key customers listed above
Assist in the development and execution of customer marketing plans to maximize profitable sales of Private Label and McCain branded Appetizer and Potato items. This would include but not be limited to: use of existing and custom research, development of promotions, support of branded and private label product, product commercialization, food show/conference support, utilization of culinary and R&D resources
Monitor and maintain critical awareness of industry trends and target customer needs. Perform regular analysis and reporting on business results, competitive activity, and industry/segment trends
Work in conjunction with Regional Sales Managers and Business Development Managers to optimize sales activation programming to drive growth
Provide assistance to the sales organization to facilitate their success with appropriate business solutions. This will include providing information and expertise on capabilities, products, trends, markets
Evaluate the performance of marketing initiatives and trade spending to develop best practice learnings and optimize ROI
Provide a day-to-day point of contact for McCain to customers, facilitating tactical business support and promotional programming development in partnership with sales
Respond to customer requests and inquiries in a professional and timely manor
Visit sales regions and customer corporate and/or operating company locations as needed; conduct broker/distributor training, including local market and corporate distributor training initiatives as needed (e.g. Sysco MA’s or Business Development Managers)
Leverage category and marketing expertise across other branded and channel marketing areas by working closely with other customer and branded marketing teams
Contribute to the development of the overall business strategy with a focus on appropriate category, segment and account targeting for future business growth
Bachelor degree in Business Administration with Marketing emphasis or related field, MBA preferred but not required
Minimum two years of business experience required in marketing, project management, supply chain, finance or sales. Customer/Trade Marketing experience desired but not required
Proficiency with PC applications in the areas of Microsoft Excel, Outlook, Word and Power Point
Must be a self-starter and independent thinker with the ability to quickly react to dynamic and sometimes ambiguous situations
Food, Frozen category and/or Foodservice Marketing experience a plus
Ability to convert quantitative and qualitative research/information into actionable insights and customer solutions; Familiarity with foodservice industry market research and data sources (NPD, Datassentials, Technomic, etc.) preferred but not required
Understanding of the product development and commercialization process preferred
Strong organizational and problem solving skills with the ability to prioritize workload and manage multiple tasks. Ability to work under pressure, balancing multiple projects in a fast paced environment. Ability to work independently or as part of a team
Critical thinker with the ability to build upon requested actions in order to create more powerful business solutions
Excellent written and oral communication skills (including strong presentation skills), analytical ability, independent decision making and business vision

114

Customer Marketing Manager Resume Examples & Samples

5 years experience with Direct mail and email, including more complex segmentation
2 years with positioning, writing and/or editing marketing/customer communications copy, including translating complex topics into customer-friendly language
5 years customer communications/marketing experience
2 years payments experience or financial services
Direct mail execution
Strong project management, organizational skills
Detail oriented, efficient
Work autonomously, yet work effectively with multiple constituents
Strong customer orientation/advocacy
Microsoft Office Suite: Outlook, Word, Excel, PowerPoint. Adobe Acrobat Pro

115

Customer Marketing Manager Resume Examples & Samples

Lead the customer marketing (CM) planning process to deliver plans that include account/channel objectives, strategies, tactics and activity calendars
Develop distinct, breakthrough CM programs for designated accounts that are grounded in shopper insights, address retailer/shopper needs and get executed with excellence at retail
Build deep, collaborative partnerships with designated Customer Teams and provide thought leadership on customer marketing and shopper insights
Influence and collaborate with Brand Marketing and Channel Marketing providing thought leadership and education on retailer/shopper insights and CM plans and programs
Develop strong partnerships with agencies, leading them through program development and execution by providing clear, concise direction and inspiring them to deliver great work
Build relationships within the retailer’s marketing organization leading to mutually beneficial solutions and action plans
Partner with Customer Teams on sales calls and selling CM solutions into account decision makers
Evaluate developed solution effectiveness, and ensure continuous improvement and best practice sharing
Leverage National and Local Programming with the right amount of customization, including a strong knowledge of program timelines and sell in deadlines
Educate internal key stakeholders on the designated accounts strategies, priorities and opportunities
Bachelor’s degree required. Post graduate degree preferred
3+ years’ experience in CPG sales and / or marketing
Understanding of how to build brands and drive a retailer’s business through mutually agreed upon plans
Ability to collaborate and build strong, productive working relationships with cross functional teams, agencies and retail partners
Ability to mine insights and leverage the insights to develop customer solutions
Familiarity with tools and systems associated with both syndicated and internal sales data

116

Customer Marketing Manager, Ibtm Resume Examples & Samples

An insights driven, flexible and enthusiastic Marketing professional
Commercially focused with an understanding of how marketing activity can positively impact financial performance
A strong understanding of customer and market dynamics and requirements
Experience in research and analysis an advantage
A multi-tasker, with an enthusiasm to work across multiple shows to communicate with one voice to segmented customer types
A strategic thinker, who evaluates effort vs. reward in relation to commercial goals
A team player with a proven ability to work in a matrix structure environment, managing multiple stakeholders and priorities simultaneously
A willingness to travel and work in a global team of professionals building effective relationships with cultural sensitivity
Creativity and initiative in a Marketing environment
Excellent interpersonal skills at all levels
Strong written and oral communication skills, including presentations and report writing
Empathy and understanding of other cultures within a commercial context
Market vision and the ability to quickly acquire detailed knowledge of the global meetings and events industry
The attributes required to secure and optimise strong business relationships/partnerships
Excellent time management skills with the ability to meet deadlines and juggle priorities

117

Customer Marketing Manager Resume Examples & Samples

Own the relationship with our distributor partner in the markets – from negotiating distribution agreement, managing the P&L, ensuring advantaged Route-to-Market, embedding sell-out culture, leading Quarterly Business Reviews and Business Performance Management, as well as day-to-day relationship management
Have total accountability for your market’s P&L delivery, as well as development and execution of all brand and customer marketing plans
Min 5 years’ experience across both Customer Marketing and Commercial roles
Strong commercial capability with demonstrated ability to solve complex commercial problems across multiple market
Strong influencer – demonstrated ability to build and sustain trust with others through real relationships, and able to tackle difficult conversations when required
Entrepreneurial - demonstrated the ability to create possibilities through identifying opportunities and inspiring stakeholders to deliver the exceptional
Strong personal leadership - confident in overcoming obstacles, resilient and thrives in volatile ambiguous environment
Agile-thinker and a fast learner, with a passion for helping Diageo win in Emerging markets

118

Senior Customer Marketing Manager Resume Examples & Samples

Provide category prioritization guidance to project management team
Partner with Marketing to understand category specific marketing plans and customize the plans for the customer accordingly
Provide direction to marketing coordinators to address customer requests
Provide scope and strategy direction to project management lead
Support all aspects of life cycle management, including minimum semi-annual review of display components
Bachelor’s degree in Marketing or Business; MBA preferred
7-10 years’ product or channel marketing experience, including direct experience in digital marketing
Consumer package goods, home improvement or building products experience
Experience managing multiple channels or product lines with P&L responsibility

119

Trade / Customer Marketing Manager Resume Examples & Samples

Supplier management
Directing others
Comfort around higher management

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