Solutions Marketing Manager Resume Samples

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SA
S Altenwerth
Sigrid
Altenwerth
6235 Davis Divide
Chicago
IL
6235 Davis Divide
Chicago
IL
Experience Experience
01/2014 – present
Houston, TX
Senior Solutions Marketing Manager
Senior Solutions Marketing Manager
01/2014 – present
Houston, TX
Senior Solutions Marketing Manager
01/2014 – present
  • Develop and execute solution content strategy and development for global marketing campaigns and programs
  • Create audience-specific messages and content for each stage of the buyer’s journey, such as whitepapers, solution briefs, ebooks, webcasts, and competitive guides
  • Solutions Marketing Content: Work closely with product marketing, product management and engineering teams to translate technical specifications into marketing assets including solution overviews, sales plays, solution briefs, customer case studies, interactive web content, and storylines that describe Riverbed’s diverse portfolio of products, features and benefits
  • Work with the Product team to help define and prioritize the product vision and roadmap
  • Partner with corporate communications team to develop AR and PR plans, press releases, blogs, bylines, and abstracts
  • Develops overall solution marketing strategy for the financial services vertical market and ensures successful execution
  • Develop product positioning, messaging, product synergies, and thinking regarding market trends and innovation that provides product differentiation in the market
06/2009 – 12/2013
Phoenix, AZ
Product & Solutions Marketing Manager
Product & Solutions Marketing Manager
06/2009 – 12/2013
Phoenix, AZ
Product & Solutions Marketing Manager
06/2009 – 12/2013
  • Workwith Aruba Account Managers/Directors to close new business and revenueopportunities; aligning internal and partner marketing tactics with the salesplan
  • Work with Aruba Account Managers/Directors to close new business and revenue opportunities; aligning internal and partner marketing tactics with the sales plan
  • Develop customer and sales collateral, manage internal and external websites
  • Develop and support web and social media promotion plans to support product/solution launches
  • Managemultiple initiatives simultaneously and be responsive to internal and externalconstraints and inter-dependencies
  • Develop a strategy for end to end marketing programs that drive awareness, engagement and ultimately pipeline
  • Growstrong relationships with Product Management contacts and Aruba Sales teams,keeping them informed and aligned with key wins, promotions and campaigns
07/2006 – 03/2009
Phoenix, AZ
Solutions Marketing Manager
Solutions Marketing Manager
07/2006 – 03/2009
Phoenix, AZ
Solutions Marketing Manager
07/2006 – 03/2009
  • Work with Product Marketing to create and execute a GTM plan
  • Work closely with Product Management, Product Marketing and Field Readiness to develop world-class sales tools, training, and product collateral
  • Meeting schedules for content development for region using approved workflows, collaborating with managing editor(s)
  • Helping to define the content marketing and campaign strategies, and working with other parts of marketing organization to ensure they are executed
  • Product Launch - Work with product managers to launch new products in the region; communicating our product strategy and roadmap to customers
  • Closely follow emerging technology, consumer trends and make recommendations to solution management for new ways to leverage or fit into those emerging trends
  • Independently troubleshoot customer issues and work with engineering to manage customer expectations
Education Education
Bachelor’s Degree in Marketing
Colorado State University
Bachelor’s Degree in Marketing
Skills Skills
  • A strong automotive background and good understanding of Automotive infotainment systems and applications
  • Strong technical background with a solid understand of integrated software solutions
  • Strong analytical skills, attention to details and overall a “can-do” attitude
  • Strong written and verbal communications skills matched to an excellent interpersonal and executive presence
  • Marketing knowledge of enterprise, service provider and/or telecom customers
  • Lead the creation of sales enablement content, including playbooks, battlecards, scripts, presentations, training modules, etc
  • Identifying external channels for proliferation of solution messaging like channel partners, websites, professional events, social channels and groups, etc
  • Develop the integrated marketing plan, in partnership with the campaigns, Web and communications teams, to launch and maintain the lifecycle of the solution in the marketplace
  • Execution of marketing materials and product messaging for 3-4 key products within Ellucian to be used across all marketing channels – web channels, sales channels, marketing assets, etc
  • Ability to travel 10%
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1

Big Data Solutions Marketing Manager Resume Examples & Samples

  • Mastery knowledge of marketing principles, practices, tactics and tools and customer insights in specific industry or customer segments
  • Recognized subject matter expert and thought leader in industry/segments and HP offerings/strategies
  • Strong partner focus, including experience with partner marketing
2

Solutions Marketing Manager Resume Examples & Samples

  • Responsible for content creation for the UCS-based Big Data solutions
  • Leverage subject matter expertise to create joint content, messaging and plans with Cloudera, MapR and HortonWorks
  • Work cross-functionally with our partners for the development of joint messaging, go-to-market, channel and demand generation
  • Work closely with product management and technical marketing engineers to understand product strengths differentiated joint solutions, the roadmap, and competitor weaknesses
3

Product Solutions Marketing Manager Resume Examples & Samples

  • Develop marketing and competitive programs targeted at increasing customer awareness, thought leadership and demand generation for enterprise routing solutions
  • Create sales and channel communications, trainings and tools to drive greater field awareness and enable sales to open new customer conversations and accelerate the sales cycle
  • Develop customer and sales collateral, manage internal and external websites
  • Lead or support product and solution launches
  • 6-10+ years of experience in outbound marketing in a high tech role, specifically as relating to product and solutions marketing, sales, customer, and competitive collateral development, and vertical market initiatives
  • Networking, IoT and verticals (Manufacturing, Mining, Oil&Gas, Transportation, Utilities) technology and/or product management/marketing background
  • Strong writing and presentation skills; ability to create collateral or presentations that are clearly written and succinct, comfortable presenting to small groups, internal stakeholders, and external communities including analysts, press, partners, and customers
4

Senior Solutions Marketing Manager Resume Examples & Samples

  • Develop and execute solution content strategy and development for global marketing campaigns and programs
  • Create audience-specific messages and content for each stage of the buyer’s journey, such as whitepapers, solution briefs, ebooks, webcasts, and competitive guides
  • Understand company strategy to develop and deliver business and solution-level content
  • Understand the competitive landscape to properly position and differentiate VMware’s portfolio
  • Engage with regional marketing and sales leaders to gather requirements and feedback to develop relevant and compelling assets
  • Test and refine messages with customers, analysts and regions to ensure ongoing relevancy
  • Proven ability to take complex technology concepts, simplify them and extract key value propositions as evidenced by strong writing, editing and presentation skills
  • Skilled at developing content for different marketing mediums (campaigns, social media, collateral, etc)
  • Exceptional written and verbal communication skills with executive-ready presentation skills
  • Embraces change and can adapt to the needs of the business
  • 5-10 Years Solution/Product marketing experience
5

Client Solutions Marketing Manager Resume Examples & Samples

  • Collaboration on the development of share-shift solutions (ex. Broadcast News, Radio, Broadcast, Newspaper)
  • Category Deep Dive research (i.e. Auto, Healthcare, Retail etc.)
  • Maintain Competitive Analysis and distill insights to CS leadership (Product, Competitor, Category)
  • Omni Screen Data Trends and Analysis with Nielsen, comScore, Omniture etc
  • Maintain Sales Connect portal with current data and analytic one sheets for enterprise
6

Solutions Marketing Manager Life Sciences Resume Examples & Samples

  • Education at Master level, preferably in life Sciences (Biomedical)
  • Researcher background in life sciences (Biomedical research, Epidemiology Pharmacology, Biochemistry, Bioinformatics) or the product marketing of life science solutions is preferred
  • 4-5 years’ experience in product marketing or strategic marketing (B2B software marketing, publishing or software industry experience)
  • Expert knowledge of ‘go to market’ plans and strategies to define clear marketing objectives
  • Experienced in communicating value propositions of products to the sales team and developing the sales tools that support the selling process of the products
  • Experienced in developing copy and content for creation of marketing collateral
  • Excellent interpersonal and networking skills to interact at all levels within the organization and beyond
  • Strong commercial awareness
  • You can participate in the convertible personnel bond scheme
  • Travel allowance for commuting
  • Various social responsibility programs, channeling knowledge and strengths to help communities around the world improve education, science, health care and protect the environment
7

Solutions Marketing Manager Resume Examples & Samples

  • BS/BA required, MBA Strongly Preferred
  • 7+ years Enterprise & Data Center network product sales and marketing experience
  • 7+ years of demonstrated leadership skills/experience in cross-divisional marketing
8

Solutions Marketing Manager Resume Examples & Samples

  • Considerable experience marketing to Medical and Health Universities, especially to decision makers
  • Experience in Education Marketing, preferably Health/Life Sciences
  • Understanding of Medical & Nursing Education Market across the world
  • Experience of working as part of a regional team
  • Considerable experience in B2B marketing
  • Considerable experience of managing regional programs
  • A Bachelors degree in relevant field
  • Fluent written and verbal english
9

Senior Solutions Marketing Manager Resume Examples & Samples

  • Work with the Product team to help define and prioritize the product vision and roadmap
  • Develop product positioning, messaging, product synergies, and thinking regarding market trends and innovation that provides product differentiation in the market
  • Develop market intelligence by being the expert on your buyers, how they buy and their buying criteria; be the expert on your competition
  • Provide the Marketing team with the content for core marketing materials including data sheets, case studies, competitive analysis, website and various demand generation programs
  • Sales Enablement
10

Product & Solutions Marketing Manager Resume Examples & Samples

  • Develop a strategy for end to end marketing programs that drive awareness, engagement and ultimately pipeline
  • Responsible for IoT software messaging and product and solution launches
  • Work with product management to understand products, solutions, the roadmap and competitor’s strengths/weaknesses. Work with the sales teams to understand customer requirements and field selling needs
  • Develop and support web and social media promotion plans to support product/solution launches
  • Act as technology / product / solution spokesperson internally (sales, marketing) and externally (analysts, press, industry events)
  • Develop marketing and competitive programs targeted at increasing customer awareness, thought leadership and demand generation
  • Create and drive programs related to customer wins
  • 3-5+ years of experience in outbound marketing in a high tech role, specifically as relating to product and solutions marketing, sales, customer, and competitive collateral development, and vertical market initiatives
  • IoT Software, Networking, and industry knowledge (Manufacturing, Mining, Oil&Gas, Transportation, Utilities) technology and/or product management/marketing background
11

Solutions Marketing Manager Resume Examples & Samples

  • Possessing a deep understanding of Enterprise Networks services and solutions including market, trends and competition
  • Partnering with broader teams to create marketing plans and content that includes the full portfolio combining products, software and services
  • Leading change and implementing new processes to promote the value of Services as part of the full portfolio
  • Driving the right services content creation and integration by understanding customer needs for advisory, implementation and management services
  • Actively monitoring available content as well as content under development both globally and in other countries
  • Gathering of additional information, if needed, from other SMEs and product/service owners to create integrated messaging
  • Creating content using templates and guidelines to adhere to brand, journeys, targeted personas and creative platform guidelines. This should include but not be limited to blogs, white papers, case studies, social posts, ebooks, info graphics and videos
  • Meeting schedules for content development for region using approved workflows, collaborating with managing editor(s)
  • Directing local agencies when needed for final creative and production
  • Measuring and optimizing the impact of the marketing plans and content
12

Senior Solutions Marketing Manager Resume Examples & Samples

  • Solutions Marketing Content: Work closely with product marketing, product management and engineering teams to translate technical specifications into marketing assets including solution overviews, sales plays, solution briefs, customer case studies, interactive web content, and storylines that describe Riverbed’s diverse portfolio of products, features and benefits
  • Customize Sales Enablement Programs:Produce industry and account-specific content for sales presentations and customer onsite meetings that addresses target customers' pain points. Plan and develop sales training and events. Develop excellent material for campaigns to drive demand gen
  • Industry Marketing: Adapt to Riverbed’s vision and value proposition to specific applications and industries making the solution(s) relevant to the different types of decision makers
  • Lead solutions marketing content creation for sales playbooks and customer facing collateral (i.e. value propositions, solutions briefs, customer presentations, sales presentations, website content creation, etc.)
  • Support Demand generation activities, including campaign kits, field enablement kits and content for tradeshows relevant to the solution
  • Collaborate on messaging, positioning and development for solution areas working with peers from product marketing teams, CTO, technical marketing, engineering, sales and product management teams
  • Interface with other senior management members across sales, business units, technical marketing, product management, product marketing, campaigns and field marketing as well as customers, press, and industry analysts
13

Solutions Marketing Manager Resume Examples & Samples

  • Market and Business Situation analysis - Understand the market economics, whitespace, trends and opportunities, and (global) business objectives
  • Inbound Influence on Product Development (Product Marketing) - Provide basic market insights to drive product capabilities. Advocate for the customer. Help to influence and drive innovation
  • Strategic Planning - Contribute to marketing business planning based on corporate priorities and whitespace opportunities. Deliver recommendations to the field
  • Program Planning - Contribute to Integrated Marketing Management on program build through positioning, messaging, content, and respective solution/industry expertise
  • Core Content Development - Act as subject matter specialist, collaborating with Ecosystem & Channel Marketing to define (joint) offerings, positioning, and messaging that will be integrated into marketing programs and campaigns
  • Influencer/Analyst Management - Perform certain activities to drive strategy/interaction with market stakeholders such as Analyst Relations, Public Relations, and other communication channels (i.e. social media) to deliver thought leader messages into the market
  • Thought Leadership and Communication - With guidance, serve as a public voice to the market, and act as a solution evangelist
  • Develop Core Assets and Offers - Develop certain customer facing assets and ensure respective rollout and availability to marketing program managers and execution teams
  • Sales Enablement - Provide direct support (i.e. deal support, messaging, deal cycle, analysis, etc.) to sales teams
  • Independently assess, analyze, and evaluate messages and market reactions (i.e. via social media channels) to optimize marketing strategies and influence communication
  • Minimum 4-7 years of related experience (experience in Marketing minimum 3 years, knowledge of IT market is an advantage, passion for technology topics)
  • Supporting organizational change
  • Guiding and mentoring peers and/or junior level colleagues
14

SMB Solutions Marketing Manager Resume Examples & Samples

  • Lead and manage marketing content strategy and its execution in collaterals for SMB advertisers serviced through an outsourced sales channel
  • Partner with Sales, Marketing, Events, and Product Marketing teams to identify, prioritize and produce consistent positioning and messaging
  • Create and execute marketing collateral—including PowerPoint decks, playbooks, how-to content, web page copy, FB ad campaigns content and more
  • Collaborate closely with SMB team on aligning content roadmaps to specific business goals
  • Identify key messages and drive adoption of Facebook’s marketing solutions
  • 2+ years of content/digital marketing, brand management, marketing communications, content strategy or a related field
  • Understanding of online advertising industry and/or small & medium businesses required
  • Obsessed with keeping things simple and to the point. Translating complex concepts into easy-to-understand materials is key
  • Ability to handle the pace and ambiguity that comes with working in a start-up environment
  • Expertise in Word, PowerPoint, and Keynote
15

Solutions Marketing Manager Resume Examples & Samples

  • Responsible for executing on the regional solutions marketing strategy and GTM for specific product launches
  • Develop and maintain Europe-focussed Bill of Materials (BoM), and coordinate with worldwide and regional teams
  • Leverage and regionalise worldwide value propositions, positioning and messaging; segmentation; buyer journeys and personas; and wider content, where available
  • Devise and create content for direct and indirect sales / partner enablement, including presentations, sales sheets, FAQs, leveraging North America / WW content where relevant
  • Build campaign enablement content for buyer roles, including long and short form material for broad-based and targetted programmes – such as copy blocks, eBooks, webinars, videos/animation, bi-annual UK eCommerce fraud survey / report, infographics and social content
  • Proactively review content engagement metrics and engage with merchants, providing recommendations on the most effective content to use – as well as more innovative and emerging approaches
  • Collaborate with WW and regional teams (including Product Management, Value Added Services and Sales Operations) on a local sales enablement plan
  • Regional marketing GTM lead for product launches and significant enhancements, collaborating closely with the WW solutions marketing and product owners
  • Devise themes and content for CyberSource fraud user programme, together with new business / customer events, and thought leadership opportunities – collaborating with partner agencies and internal teams on content delivery and speaker placement
  • Develop customer case studies and testimonials for internal and external use
  • Create editorial content to support awareness programme
  • Provide RFP support where required, including the provision of standard content and bespoke support for enterprise RFP’s
  • Represent CyberSource at industry and internal events
  • Proactively seek to understand latest eCommerce / payment industry trends and competitor insights, and disseminate as required
  • Monitor latest CyberSource product developments and training opportunities, and work with product lead to share amongst marketing team
  • Champion European solutions marketing success across CyberSource’s operation
  • Significant B2B product / solutions marketing experience in technology/software space, preferably for enterprise software or SaaS based-solutions
  • Experience working within a corporate matrixed environment
  • Demonstrated ability to achieve objectives with smaller budgets, whilst also understanding how larger companies execute and the standards of output required
  • Ability to quickly assess and understand merchant business processes, challenges and needs, and how CyberSource solutions can be applied to improve results – and synthesise this into business improvements and messaging
  • Strong writing, analytical and presentation skills, and ability to produce high integrity
  • Proven ability to create sales tools, and campaign content and assets (Candidate must show examples of presentations and content they have developed)
  • Experience creating social content
  • Experience of collaborating with, and influencing, a range of stakeholders at varying levels of seniority, including sales leadership
  • Strong business acumen, collaborative and high organised
  • Sound project management skills, and the ability to prioritise effectively
  • Great attention to detail, hands-on and results driven
  • Excellent verbal, written, presentation development and interpersonal skills
  • Knowledge of eCommerce operations preferred; payment services or industry experience desired
  • Knowledge of Miller Heiman sales methodology helpful
  • Second European language an added bonus
16

Solutions Marketing Manager Resume Examples & Samples

  • Engineering or technical Bachelor’s degree
  • Decision making, problem solving and analytical capabilities
  • Exceptional attention to detail and ability to effectively multi-task in a deadline-driven environment; flexible in meeting deadlines and urgent requests
  • Highly motivated, works well individually and on a team
  • 20% travel (domestic and international)
17

Solutions Marketing Manager Resume Examples & Samples

  • Architect North America’s solution plan, including the major themes that will be communicated into target markets, buyers, the industry landscape and key issues affecting brand marketing
  • Analyze potential markets to determine which have a higher propensity to buy and whether the organization has the capability to deliver
  • Perform internal and external discovery to identify pain points in these industries
  • Map the potential buying process and buyer personas for the solution, including key roles that will participate in it
  • Build positioning and messaging for the solution
  • Lead the creation of sales enablement content, including playbooks, battlecards, scripts, presentations, training modules, etc
  • Build relevant content for buyer roles to consume in a variety of formats, including white papers, social media, web pages, webinars and more
  • Develop the integrated marketing plan, in partnership with the campaigns, Web and communications teams, to launch and maintain the lifecycle of the solution in the marketplace
  • Influence pricing decisions for bundled offerings
  • Influence product development to optimize towards brand buyer’s needs
  • Ability to travel 10%
  • Outstanding presentation and spokesperson skills for sales training and client-facing events
  • Can develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
  • Able to influence and sell-in ideas
  • Brand or B2C digital marketing experience (agency or client-side) or 3-5 years B2B product or solutions marketing experience
  • Previous sales enablement experience a plus
  • Familiar and comfortable with current market trends spanning social media, e-commerce, and enterprise software/Software-as-a-Service
  • Bachelor’s degree required; master’s degree in business administration preferred
  • Brings an attitude of winning
18

Solutions Marketing Manager Resume Examples & Samples

  • Developing product/service value propositions that best articulate Internet Solutions offerings with the client at the core
  • Ensure all collateral, material aligns to value propositions developed
  • Partner with Product Managers and other stakeholders to craft value propositions
  • Promote Internet Solutions overall strategy and direction, by aligning your product value proposition with target audience needs, and developing effective messages and storytelling that reflect the brand personality, and are designed to achieve the desired attitude changes with that audience
  • Work closely with the CMO to ensure alignment of marketing across all areas of the business
  • You are accountable for driving changes in the business unit, based on business issues and market dynamics
  • You will work closely with product managers and segment teams to make sure that segment plans contain the right focus on opportunities and value proposition for all products/services
  • In this role, you are to assist with the go to market business plan for all products, involving the execution strategy – through integrated marketing plans, segment alignment and evangelism
  • Be the Value Proposition evangelist across the business
  • Consistently look for efficiencies and opportunities across the BU to better leverage current budget
  • Work closely with ManCo to drive the correct behaviour within the Business Unit and determine the best ways to articulate this
  • Positive attitude especially in the face of ambiguity
  • Business models
  • Value propositions
  • Design thinking
  • Management models/frameworks
  • Story telling techniques
  • Think differently and challenge the status quo
  • Ability to learn, assimilate vast amounts of information and solve problems
  • B.Degree or equivalent in Marketing
  • 2-3 Years of experience in the ISP / ICT / Telecoms services environment
  • Advanced skill with MS Excel, Exchange, Word, Powerpoint, Adobe Creative Suite, Mind Mapping Software
  • Advanced oral and written communications skills, planning and organisational abilities
  • Advanced conflict resolution and negotiation skills
19

Solutions Marketing Manager Resume Examples & Samples

  • Execution of marketing materials the service business within Ellucian to be used across all marketing channels – web channels, sales channels, marketing assets, etc
  • Identifying the set of services-related assets needed to support the product and portfolio strategy, e.g., website copy, case studies, infographics, videos, product demos, presentations, white papers, data sheets, etc
  • Reporting directly to a Solutions Marketing Director, execute against annual and quarterly marketing plans designed to raise awareness, establish our reputation as a thought leader, and to drive leads and sales (multi-channel lead generation campaigns)
  • Partnering closely with the sales and client partner teams to develop compelling sales enablement tools specifically for the services portfolio
20

Mobility Solutions Marketing Manager Resume Examples & Samples

  • L2, L3
  • Competitive landscape for xHaul aka mobile Fronthaul and Backhaul (Huawei, Nokia, Juniper)
  • X2, Latency issues, all clock related requirements of cellular radio access (phase, frequency)
  • Multi-homing
  • Mobile core
  • SDN control
  • Segment Routing
  • IPv6
  • Mobile Backhaul SecGW
  • 8 years related experience and Bachelor degree required, MBA preferred
  • 2+ years of software product marketing experience with a focus on mobility domain
21

Solutions Marketing Manager Resume Examples & Samples

  • Together with the service delivery team, educate both internal and external stakeholders about our service features and their benefits
  • Create content (e.g. sales enablement documentation, case studies, videos, website copy, blog posts) to articulate the benefits of our solutions
  • Provide tailored collateral to support the decision phase of the buying cycle including email messaging and phone script assistance for our internal sales team
  • Speak and present both internally to promote the story of our solutions
  • BA/BS degree from an accredited university and 4+ years of relevant experience; or equivalent working experience may be considered in lieu of degree
  • Past experience in solutions marketing, and/or product marketing
  • Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role
  • Proficiency in creating customer facing PowerPoint presentations
  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the solutions story to life. Managing deadlines and expectations for multiple projects requires good communication and time management skills
22

Solutions Marketing Manager Resume Examples & Samples

  • Serves as subject matter expert for his/her solutions
  • Develops integrated global solutions marketing plans, strategies to drive sustainable growth
  • Applies modern digital, social and face-to-face marketing best practices toward the delivery of relevant customer engagement and partner experience around assigned solutions
  • Creates compelling messaging and content including value propositions, strategic messaging, points of view and leadership proof points to improve solutions’ market position and raise awareness, drive competitive advantage and articulate business results
  • Develops and maintains marketing assets including web copy, solutions briefs, sales and customer presentations, training, newsletters, FAQs, sales briefs and other marketing assets as required
  • Conducts research on markets and industries within assigned solutions area and makes actionable recommendations
  • Serves as the marketing and solution advocate for infrastructure solutions for Internet of Things (IoT), analytics and database application solutions through external presentations, webinars, blogs and social media, conferences, digital and third party events
  • Develops and delivers content and messaging to be used across worldwide marketing and sales channels
  • Represents assigned solutions in support of cross-company/cross-portfolio go-to-market initiatives and launches
  • To reach desired objectives, the solutions marketing manager partners with
  • Minimum 3-5 years solutions marketing experience. Relevant product marketing experience will be considered
  • IoT, analytics and database application infrastructure solutions knowledge, including understanding buyer behavior and business models for assigned solution areas
  • Experience with related solutions environments will be considered
  • Ability to understand and profile target buyers – their needs, beliefs, and how and when they learn about technology-based solutions and how they create business opportunities and solve business problems
  • Experience with application infrastructure solutions a plus
  • Experience with positioning and messaging technology-based solutions to clearly and compellingly articulate the business value they offer and what differentiates them from competitors
  • Experience at creating marketing assets including presentations and other asset forms using compelling writing and storytelling
  • Experience using social media channels to market and promote offerings
  • Interest, aptitude and attitude for interfacing with technologists and solutions and product managers to translate technology into marketing messages and story, as well as the desire to learn technical content to effectively market solutions to both technology and business decision makers
  • Ability to conduct market, industry and technology research and analyze relevant market data
  • Bachelor’s degree required. Bachelor’s degree in marketing or business desired
  • Location: Santa Clara, California or Boston, Massachusetts
  • Travel: 10 to 20 percent
23

Solutions Marketing Manager Resume Examples & Samples

  • Marketing communications, alliances marketing and field marketing teams across different geographies to amplify messages and enable sales
  • Product and solutions management and strategic alliances to deliver messaging, compelling proof points and points of view to improve the market position for assigned solutions and drive competitive advantage and business results
  • Global sales teams, including partner channel teams, to understand buyer needs, how HDS solutions provide value and how they are differentiated from other offerings in their respective markets
  • Containers, open source and OpenStack solutions knowledge, including understanding buyer behavior and business models for assigned solution areas. Experience with related solutions environments will be considered
  • Ability to understand and profile target buyers – their needs, beliefs, and how and when they learn about technology-based solutions and how they create business opportunities and solve business problems. Experience with application infrastructure solutions a plus
24

Solutions Marketing Manager Resume Examples & Samples

  • Product Marketing – Create and refine product positioning and messaging to differentiate the Nuance Dragon Drive offer and establish market leadership
  • Engage with sales and customers to consolidate regional product requirements
  • Public Relations - Act as the regional expert spokesperson for press and analyst briefings, contribute articles for blogs and newsletters, support social media channels, and represent Nuance at industry events (CES, TU)
  • Sales enablement - Provide support to sales through training and tools to drive greater field awareness and enable sales to open new customer conversations and accelerate the sales cycle
  • Sales support – Work with the sales team representatives to devise sales strategies and support them in customer meetings
  • Product Launch - Work with product managers to launch new products in the region; communicating our product strategy and roadmap to customers
  • Innovation Roadmap - Identify and prioritize innovations that will best demonstrate our thought and technology leadership; work with our UX team to validate and technical product management to implement innovation
  • Drive our product strategy and roadmap for companion applications
  • Competitive analysis of regional competitors
  • Minimum 5+ years solutions marketing experience in a high tech software environment
  • A strong automotive background and good understanding of Automotive infotainment systems and applications
  • Strong technical background with a solid understand of integrated software solutions
  • Experience in bringing new ideas and innovation to life in a collaborative manner and driving cross-functional teams
  • Creative and passionate about solving complex problems and delivering innovation to customers
  • Background in SaaS with familiarity in at least one of the following fields: Automotive, ASR, NLU, virtual assistants and Artificial Intelligence
  • Must possess strong interpersonal and presentation skills, ability to style-shift in order to accommodate different audiences—executive, sales, analysts, peers, and press
  • Team spirit, hands on mentality, resilience, goal-oriented, organized and able to work independently
  • Willingness to work in a multi-cultural global organization with stakeholders located around the world and have conference calls outside normal business hour
  • Willing to travel – variable but required- 25% maximum at certain time
  • Successfully completed a university degree in computer science or comparable work experience
25

Solutions Marketing Manager Resume Examples & Samples

  • 8 years of relevant experience and a Bachelor’s degree or
  • 6 years of relevant experience and a Master’s degree
  • 6+ years experience in digital Marketing (product marketing, and digital campaign enablement)
  • 3+ years working closely in Sales, Pre-Sales or in a Field-facing role
  • 3+ years experience in cloud related technologies
  • 2+ years working with B2B focused products and solutions
  • One or two areas of topical expertise (technology, geographic market, industry)
  • Demonstrated experience and proven track record in working in a highly technical and B2B focused products and solutions
  • Strong writing skills with experience building impactful content including; white papers, interactive product demos, webinars, videos and case studies
  • Excellent interpersonal, communication, and presentation skills
  • Experience in communicating with sales teams, customers, prospects, analysts, and product management
  • Strong drive to achieve, learn
  • Strong analytical skills, attention to details and overall a “can-do” attitude
  • Flexibility and Adaptability; Open to new ideas
26

Technology Solutions Marketing Manager Resume Examples & Samples

  • Collaborate with the Product Management teams in the development of technical sales/partner support materials
  • Create technical assets to be utilized by our FAEs, partners and customers to show the value of IoT solutions from device deployments to cloud services
  • Drive technical enablement activities supporting the field sales staff, including training initiatives
  • BS/BA degree required (preferably, EE, Computer Science or similar technical degree) from an accredited four-year college or university
  • Experience in technical/product marketing strongly preferred
  • A team player with demonstrable ability to efficiently work in a multi-cultural environment
  • Pro-active, and willing to relentlessly drive issues through to conclusion
  • Startup mentality; proven problem-solving ability; success in dealing with ambiguity
27

Solutions Marketing Manager Resume Examples & Samples

  • Execute go-to-market plans for Hitachi’s data management software portfolio
  • Create awareness of HDS software solutions via traditional and social channels
  • Translate technical product capabilities into customer-focused benefits
  • Inform partners, sales teams and customers on the business benefits of our solutions
  • Track key business indicators and industry trends to guide product direction and marketing efforts
  • 3+ years of IT marketing experience in storage or data management software
  • A Bachelor of Arts or Science degree or equivalent experience
  • Excellent communication and writing skills for business and technical audiences
  • Strong presentation skills with the ability to engage with and hold audiences’ attention
  • Ability to think outside the box in resolving problems and exploiting market opportunities
  • A strong teamwork ethic and passion to work with others, driving HDS success
28

Solutions Marketing Manager Resume Examples & Samples

  • Developing new content to support our messaging to customers, partners, analysts, journalists, and internal groups – and briefing these audiences on our capabilities and key value propositions
  • Working with vertical marketing managers to implement go-to-market campaigns for solutions, new markets and geographies to ensure successful, integrated and differentiated programs
  • Researching case studies and developing sales-ready case study materials based on whiteboards and other field team input
  • Supporting the CTO, solution architects, and field team members with development of content and slide decks for executive presentations
  • Supporting the sales team with killer sales tools specifically targeted at selling MarkLogic for their industry engagements. Equip the team with a focused set of high performance tools that drive revenue in target audiences
  • Supporting the corporate marketing team in briefings and meetings with industry analysts, prospects, customers, and media
  • Evangelizing MarkLogic through webinars, social media, contributed articles, blogs, and events
  • Building strong relationships with senior executive team, sales, product management and marketing teams as well as customers and partners
  • 5-8 years of experience in marketing and/or product management in enterprise software
  • Experience in the Media, Publishing, and/or Entertainment industry
  • Knowledge of enterprise sales process and customer buying behavior for software
  • Established track record with outbound marketing and field support
  • Experience with Challenger Messaging
  • Able to craft and tell the company story. Excellent presentation skills – internally with sales and executives; externally with customers and to the market
29

Enterprise Product & Solutions Marketing Manager Resume Examples & Samples

  • Work closely with key internal stakeholders (sales teams, regional and local marketing, solutions marketing, product management and technical experts) to use your technical expertise and create higher level impactful content that is targeted to a variety of audiences. - Work with the Business units to understand their product and solution roadmaps and create higher level marketing plans
  • Test the content to ensure that it is impactful with Cisco’s audience
  • Actively monitor content that is available or under development both globally and in other countries
  • Review project documentation, messaging objectives, product and solution customer benefits
  • Contribute to the global marketing community in your given topic area and serve as a subject matter expert to the regions
  • Track general business indicators, including market share, attach rates and competitor’s marketing and sales program activities
  • An understanding of the Enterprise Networking business
  • A team player with the ability to collaborate, lead and work in a fast-paced matrixed organization
  • An established track record of developing impactful marketing content from conception through to execution
  • Strategic and tactical expertise in social media
  • Ability to operate with a high degree of autonomy
  • You have a fundamental understanding of network infrastructure functions, specifically in routing (desired, but not required)
30

Solutions Marketing Manager Resume Examples & Samples

  • Contribute to the related business plan by assisting in market research, the development of our value proposition, positioning and messaging. Development and implementation of solution go-to-market (GTM) plans working with key stakeholders across our organisation
  • Work with Business/Service Unit and Sales organisation to produce annual and quarterly marketing plan and Budget
  • Develop and execute demand generation that drive leads, appointments and opportunities for related solutions. Working with external agencies to produce innovative, industry leading Marketing campaigns and creative to position Dimension Data
  • Work with leading organisations to generate thought leadership campaigns that position Dimension Data as leaders in our space
  • Ensure that all enquiries, leads, appointments and opportunities generated are processed quickly and logged effectively to support accurate ROI reporting. Implement initiatives that drive the MQL to SQL and closed revenue
  • 10 years demonstrable communications and major events experience
  • Strong marketing track record in ICT solutions and services experience
  • Experience in Vendor, SI or Managed Services environments essential
  • Marketing to Enterprise level organisations in B2B market
  • Highly capable at operating strategically whilst also delivering in a fast paced, hands-on role
31

Product & Solutions Marketing Manager Resume Examples & Samples

  • Leverage an in-depth understanding of Banking & Financial Services industry to uncover customer needs – industry drivers, buyer pains, and key industry use cases – and develop solutions leveraging Axway’s platform
  • Define the market opportunity, segmentation and buyer’s journey, providing market insights and guidance that inform the Banking & Financial Services solutions roadmap
  • Develop go-to-market strategy and work with cross- functional teams to drive execution of strategy that builds awareness and creates demand for Axway’s solutions for Banking & Financial Services
  • Monitor industry trends (e.g. industry regulations, technology trends, business processes), engage in associations and forums, and act as an industry subject matter expert
  • Write/develop content in the industry vernacular (e.g. case studies, solution briefs, website pages, search ads, blog posts, sales training materials)
  • Build industry-specific buyer and user personas and develop relevant content for industry inbound and outbound marketing activities that supports the buyer’s journey for target persona(s)
  • Create compelling sales enablement content – aligned to the Solution Selling methodology, to help the sales team drive customer conversions
  • Able to develop strategies that drive demand and awareness within target Banking & Financial Services industry segments
  • Demonstrate strong leadership and influencing skills working in across a cross-functional/matrixed organization
32

Solutions Marketing Manager Resume Examples & Samples

  • Identifying the set of assets needed to support the product and portfolio strategy, e.g., website copy, case studies, infographics, videos, product demos, presentations, white papers, data sheets, etc
  • Identifying external channels for proliferation of solution messaging like key associations, websites, professional events, social channels and groups, etc
  • Partnering closely with the sales and client partner teams to develop compelling sales enablement tools specifically for finance and advancement-related software products
33

Product & Solutions Marketing Manager Resume Examples & Samples

  • Convert technical information into marketing collateral and assets
  • Drive quarterly and annual marketing efforts focused on awareness and sales impact, including creating and managing all marketing campaigns, email, webinars, advertising language, events, and other programs focused on lead generation and building the sales pipeline
  • Build robust third-party integration partner go-to-market plans that deliver world-wide engagement coverage for our sales teams and customers
  • Grow strong relationships with Product Management contacts and Aruba Sales teams, keeping them informed and aligned with key wins, promotions and campaigns
  • Work with cross-functional, cross-organization teams to deliver creative and effective go-to market collateral and promotions
  • Craft the story and clearly articulate the business aspects of Aruba’s policy management solution during in-person or virtual customer meetings
  • Work with Aruba Account Managers/Directors to close new business and revenue opportunities; aligning internal and partner marketing tactics with the sales plan
  • Deliver internal and external solution training to internal and external sales organizations
  • Minimum of Five (5) years of solution marketing and/or sales required
  • Minimum of Two (2) years of security solutions marketing and/or sales required
  • Experience with IT networking, security and cloud-based solutions required
  • Experience converting technical information into marketing collateral and assets is required
  • Expert knowledge of marketing principles, practices, tactics and tools required
  • Experience creating and executing go-to market and partner programs is required
  • In-depth knowledge of demand generation programs and outbound marketing required
  • Must be a self-starter with an ability to lead and follow-through projects
  • Outstanding time management skills and strong business acumen required
  • Self-directed personality with an ability to prioritize multiple functions and tasks required
  • Excellent verbal and written communication and presentation skills required
  • Strong technical aptitude, analytical skills and an attention to detail required
  • Must be a team player with an ability to work cross functionally
  • Understanding of RADIUS, AAA, EMM/MDM, firewalls, MFA technologies preferred
  • Program management experience in an IT marketing organization is a plus
  • Demonstrated success in the use of digital marketing tools such as social media, email, video/audio, webinars, web and mobile app content production is preferred
34

Modernize Data Center Solutions Marketing Manager Resume Examples & Samples

  • Develop succinct and compelling positioning, messaging and value propositions in support of VMware’s Modernize Data Center solutions
  • Develop positioning and messaging that resonate with customers, communicating product features / capabilities in terms and categories that customers understand
  • Ensure messaging and content adoption across multiple marketing & GTM channels and programs (events, VBC, field, partners, digital, alliances, sales, channel partners, web, social media etc.)
35

Minimally Invasive Solutions Marketing Manager Resume Examples & Samples

  • Management Skills/Talent Development: Experience in managing people, or other signs that he/she would manage the marketing team effectively
  • Extremely good grasp of English-language, written as well
  • Advanced grasp of Microsoft Excel, Powerpoint, Word
  • Analytical skills. Experience using spreadsheets
  • Strategic and Project planning skills
  • Communication and Presentation skills
  • Digital or consumer marketing a plus
  • Analytical thinking: systematic gathering, organization and synthesizing of relevant information
  • Results achievement: ability to identify and respond quickly to opportunities and difficulties, or to take action including organizing future intended action
  • Customer and Marketplace: ability and desire to anticipate and address the needs of customers (internal or external) and takes action to meet their needs
  • Knowledge – Industry/Business/Clinical: knowledge and understanding of the business, its vision, mission, strategies, products, procedures and services as well as of the trends impacting the medical device industry
  • Teamwork/Collaboration: ability and intention to work cooperatively and effectively with others toward shared goals
  • Creativity: propensity to think outside the box in order to achieve optimal awareness engagement and improve uptake of new ideas and strategies
  • Talent Development: a track record of developing talent would be a plus.Marketing
36

Senior Solutions Marketing Manager Resume Examples & Samples

  • Own Hootsuite’s solution plan, including the major themes that will be communicated into target markets, buyers, the industry landscape and key customer challenges
  • Be the persuasive expert in communicating the story around customer problems, solution features and benefits, and our competitive advantage in new and existing solutions
  • Map buying process for the solutions, including key roles that will participate in it
  • Map products, services and offerings from external partners into key solution categories
  • Own solution bundling strategy and pricing models; facilitate pricing decisions
  • Build positioning and messaging for solutions
  • Develop various external facing content that fully articulates solution value proposition, capabilities and differentiation, including presentations, solution roadmaps, white papers, brochures, and much more
  • Develop the competitive comparison guide for use in positioning against like offerings from other organizations
  • Collaborate with sales enablement and sales operations on sales enablement and readiness plans
  • Partner with corporate communications team to develop AR and PR plans, press releases, blogs, bylines, and abstracts
  • Act as company spokesperson to educate influencers, partners and industry analysts to ensure a strong position in key industry reports
  • Project manage launch and ongoing marketing plans for solutions, including leading cross functional teams, using project management tools, driving schedules, and building marketing deliverables
37

Global Solutions Marketing Manager Resume Examples & Samples

  • 3-6 years of B2B, B2C or B2B2C marketing and/or solutions management experience (preferably, in financial services with some experience related to retail branch banking), with an emphasis on both marketing strategy and execution
  • Bachelor’s Degree required, MBA a plus
  • Ability to think strategically, solve complex problems and determine the biggest opportunities to drive growth
  • Solid analytical ability with high comfort level with data, while striving for a balance between data-driven decision making and a bias for action
  • Exceptional track record of driving initiatives from strategy through execution
  • Outstanding communication, presentation and persuasion skills
  • Ability to effectively work cross-functionally, particularly with Sales and Solution/Product Management
  • Strong leadership skills with the ability to manage small to large project teams, influence others
  • Proven record of innovative thinking… with an emphasis on aligning to short and long-term business outcomes
  • High energy and commitment to drive and produce results
38

Product / Solutions Marketing Manager Resume Examples & Samples

  • Develop product and solution positioning, messaging and collateral that differentiates Western Digital EMS solutions
  • Engage with companies go to market partners and key ecosystem partners, in alignment with the Global Technology Ecosystem organization to define, create and market compelling customer solutions that solve business problems
  • Sales enablement – Communicate the value proposition of the solutions to the sales team & resellers and develop the sales tools that support the selling process of your products
  • Market intelligence – Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
  • Demand generation – Develop the strategy and manage the marketing programs that drive and nurture demand for your products. Establish and track the metrics that provide demonstrable impact to the organizations success
  • Drive outbound marketing content, as appropriate, including collateral, web presence, and various forms of online and social media
  • Represent storage platform solutions in major corporate initiatives and campaigns, ensuring that all relevant products are appropriately included in overarching messaging, as well as all relevant outbound materials
39

Solutions Marketing Manager Resume Examples & Samples

  • Drive go-to-market plans for targeting solutions with an emphasis industry market trends or customer segment user cases
  • Establish effective working relationships and align marketing vision with executives in Product Management, Sales, Partners, and Customers to develop compelling, creative marketing materials that position Ixia products to market pain points while developing thought leadership in the market
  • Create compelling assets that integrate tangible proof points, differentiation and business value, enabling sales to confidently articulate and prove the solutions’ value proposition
  • Create and manage solution content including website copy, infographics, white papers, solution briefs, sales and customer presentations, training, newsletters, and FAQs
  • Execute solutions marketing plans for launches, partnering with internal/external facing teams
  • Support outbound marketing execution to drive inquiries that evolve to qualified lead generation and increase sales pipeline
  • Customer-benefit oriented, highly differentiated collateral including, white papers, ROI modeling, blogs and customer testimonials, to be utilized in marketing awareness and thought leadership campaigns and demand generation efforts
  • Identify and promote awareness opportunities including industry events, analyst and press briefings
  • Marketing technology expertise in one or more of the following: security, data center, cloud, networking, storage or servers, network management/monitoring applications
  • Marketing knowledge of enterprise, service provider and/or telecom customers
  • 8+ years of professional marketing experience of which 5+ years of experience in a software or technology product company in Product Marketing or a similar role; preferably in enterprise markets
  • Experience working with executive teams and aligning them to strategic objectives
  • Creative thinker and excellent communicator
  • Strong communication and presentation skills, including the ability to translate complex concepts to both technical and non-technical audiences and communicate with all levels of an organization
  • Experience working closely with a sales organization with a strong affinity for sales team success
  • Expert-level proficiency with Microsoft Word, PowerPoint, and Excel
  • Bachelor’s degree and MBA highly preferred
40

Solutions Marketing Manager Resume Examples & Samples

  • Execution of marketing materials and product messaging for 3-4 key products within Ellucian to be used across all marketing channels – web channels, sales channels, marketing assets, etc
  • Identifying the set of solution-related assets needed to support the product and portfolio strategy, e.g., website copy, case studies, infographics, videos, product demos, presentations, white papers, data sheets, etc
  • Identifying external channels for proliferation of solution messaging like channel partners, websites, professional events, social channels and groups, etc
  • Reporting directly to a Solutions Marketing Director, execute against annual and quarterly marketing plans designed to raise awareness, establish our reputation as a thought leader globally, and to drive leads and sales for an international team (multi-channel lead generation campaigns)
  • Partnering closely with the sales and channel partner teams to develop compelling sales enablement tools specifically for the region the solution is being marketed in and support the sales strategy
41

Product & Solutions Marketing Manager Resume Examples & Samples

  • Converttechnical information into marketing collateral and assets
  • Drivequarterly and annual marketing efforts focused on awareness and sales impact,including creating and managing all marketing campaigns, email, webinars,advertising language, events, and other programs focused on lead generation andbuilding the sales pipeline
  • Buildrobust third-party integration partner go-to-market plans that deliverworld-wide engagement coverage for our sales teams and customers
  • Growstrong relationships with Product Management contacts and Aruba Sales teams,keeping them informed and aligned with key wins, promotions and campaigns
  • Workwith cross-functional, cross-organization teams to deliver creative andeffective go-to market collateral and promotions
  • Craftthe story and clearly articulate the business aspects of Aruba’s policymanagement solution during in-person or virtual customer meetings
  • Workwith Aruba Account Managers/Directors to close new business and revenueopportunities; aligning internal and partner marketing tactics with the salesplan
  • Managemultiple initiatives simultaneously and be responsive to internal and externalconstraints and inter-dependencies
  • Deliverinternal and external solution training to internal and external salesorganizations
  • Bachelor’sdegree is required
  • Minimumof Five (5) years of solution marketing and/or sales required
  • Minimumof Two (2) years of security solutions marketing and/or sales required
  • Experiencewith IT networking, security and cloud-based solutions required
  • Experienceconverting technical information into marketing collateral and assets isrequired
  • Expertknowledge of marketing principles, practices, tactics and tools required
  • Experiencecreating and executing go-to market and partner programs is required
  • In-depthknowledge of demand generation programs and outbound marketing required
  • Mustbe a self-starter with an ability to lead and follow-through projects
  • Outstandingtime management skills and strong business acumen required
  • Self-directedpersonality with an ability to prioritize multiple functions and tasks required
  • Excellentverbal and written communication and presentation skills required
  • Flexibilityto work in a rapidly changing environment required
  • Strongtechnical aptitude, analytical skills and an attention to detail required
  • Mustbe a team player with an ability to work cross functionally
  • Abilityand willingness to accommodate 30-40% travel
  • Understandingof RADIUS, AAA, EMM/MDM, firewalls, MFA technologies preferred
  • Programmanagement experience in an IT marketing organization is a plus
  • Demonstratedsuccess in the use of digital marketing tools such as social media, email,video/audio, webinars, web and mobile app content production is preferred
42

Infrastructure Solutions Marketing Manager Resume Examples & Samples

  • Enabling the sales organization
  • Engaging customers & partners (incl. MSP)
  • Supporting marketing programs & campaigns
  • Driving IS performance
  • 5+ years minimum experience in IS marketing/sales/tech positions
  • Strong understanding of IS industry market trends and customer needs
  • Promote a positive attitude and foster positive relations within Sales/IS community in country
  • Organizational change management skills
  • Exceptional customer presentation and communications skills and experience
  • Ability to influence across organizations
  • Focus on customer experience and drive for results
  • Fluency in local language
  • High-level of working knowledge of English language
43

Solutions Marketing Manager Resume Examples & Samples

  • 8 years experience in any combination of: sales, marketing, business development, partner management, channel sales and management
  • Demonstrated ownership of marketing content, campaigns, and solutions
  • Industry experience in Information Security or leading-edge IT solutions
  • Successful participation in projects and programs that drive additional revenue and lower cost of sales and marketing
  • Understanding of sales forecasts and marketing cost management
  • Experience working in a distributed work environment
  • Innovative approaches to marketing, positioning, and sales enablement
  • Strong interpersonal skills for collaboration and achieving team goals
  • Excellent written and oral communication in marketing copy and technical writing
  • Experience in Identity Access Management & Application Security
  • Experience in product marketing and/or product management in IT, networking or security
  • Experience in the channel resale and distribution business
  • Experience in working with diverse groups such as sales, marketing, technical professionals
  • Experience in conducting Win/Loss analysis
  • Knowledge of CRM and ERP systems like Salesforce and NetSuite
  • Business development and partner management
  • Bachelor’s degree in Marketing or technical field and/or MBA
44

Senior Product & Solutions Marketing Manager Resume Examples & Samples

  • Develop GTM strategy and associated messaging for marketing campaigns that generate and sustain Axway’s Digital B2B Integration solutions which include cloud and managed services
  • Foster a business leadership mindset through strong supportive interlock with product management, sales and other marketing functions to execute product and solution marketing, including the deployment of launch and go-to-market programs
  • Provide content needed to fuel the campaign along the funnel (Thought Leadership assets, White Papers, Value proposition slide deck, blogs, Twitter, LinkedIn...)
  • Ensure coordination and alignment with Field Marketing to define and implement the marketing activities supporting the campaign. Monitor campaign execution and results (number of leads, of opportunities)
  • Perform competitive analysis to identify opportunities for growth and impending risks
  • Act as a press/analyst spokesperson for Axway - as appropriate
  • Safeguarding Axway and Axway customer data through compliance with Axway policies and the appropriate use of Axway equipment and facilities
  • Proven Writing Skills: MRDs, White Papers, articles, value propositions, marketing collateral, etc
  • Demonstrated ability to plan, manage, and execute campaigns within a short timeframe
  • Networks effectively across the organization and within cross-functional teams (sales, product management, R&D, Services …)
  • Excellent Communication Skills: succinct and to the point in various formats, including one-on-one, small group and public speaking events for a variety of deliverables (e.g. product presentations, proposals, strategies, etc.)
  • Proven experience persuading both internal and external individuals on the value of a solution
  • Knowledgeable about the Software Middleware market (B2B/EDI, API, MFT)
  • Understands market trends and forces that shape the software middleware market
  • Knowledgeable about Cloud based “as a service” offerings and how to effectively market and position
  • Knowledge of specific competitor solutions a plus (IBM, MuleSoft, Opentext GXS, TIBCO, Seeburger, etc)
  • Ability to link back product features, functions and capabilities to customer uses cases and providing a concrete business value to differentiate Axway from the competition
  • Must display ability to translate customer needs, goals, and requirements into innovative, differentiated solutions
  • Must be able to translate market drivers into product enhancements
  • Experience with software middleware market (B2B/EDI, API, MFT)
  • Experience with Cloud based solutions and Managed Services
  • Bachelors in Business/Marketing/Communications/Sales or other related study
  • 5+ years experience in Sales, Product Marketing or Product Management
45

Solutions Marketing Manager SEA Resume Examples & Samples

  • Responsible the commercial success (achievement of revenue) of a solutions portfolio at LexisNexis SEA
  • Work in tandem with Marketing Director to monitor and deliver market, customer and competitive intelligence for Southeast Asia including the understanding of industry verticals and customers segments and translating insights into actionable, measurable marketing plan to drive revenue success
  • Responsible for the development of annual marketing plan with Marketing Director
  • Responsible for implementation of the annual marketing plan covering customers segment marketing and content solutions for Southeast Asia, directly contributing to the achievement of billings and revenue growth targets
  • Drive and implement best practice GTM strategies, create and communicate all campaign briefs
  • Communicate all marketing programmes in a clear and timely way with all stakeholders – sales, product team, customers support and training teams including reporting on ROI
  • Diploma or Degree qualified (degree preferred)
  • Some understanding of Malaysia/Singapore’s legal market and system would be ideal but not necessary
  • Three(2-3) years relevant work experience – preferably within the B2B market
  • Ability to draft clear, concise correspondence, presentations and documents to describe a strategy/plan/execution
  • Proficient in Microsoft Word, MS Excel, MS Powerpoint, Adobe PDF
  • Experienced in managing product launches
  • Experienced in supporting business growth by successful implementation of leads generation campaigns
  • Good understanding of solutions sales models and ability to communicate product value and ‘story’ to the target audience
  • Excellent customer interaction skills, plus demonstrable ability to build positive, lasting relationships with customers and establish credibility within the market
  • Demonstrable project management experience and able to manage multiple projects simultaneously, including multifunctional team
  • Demonstrate ability to work with teams, product groups and stakeholders in a global matrix organisation
  • High level of presentation skills (essential)
  • Well-developed verbal and written communication skills (essential)
46

Solutions Marketing Manager Resume Examples & Samples

  • Develop a robust go-to-market plan focused on driving business growth and recruiting high profile accounts to solidify ShoreTel’s position an industry leader in the unified communications and UCaaS space
  • Develop and implement a robust demand generation plan for the unified communications portfolio and Summit platform
  • Develop messaging that differentiates ShoreTel UCaaS and Summit in the market
  • Work with the go-to-market teams to create and deliver sales tools, collateral and marketing assets that support the go-to-market process
  • Work closely with cross functional teams to co-develop demand/lead generation plans, drive marketing efforts around an agile release process, and formulate product promotions to drive adoption of ShoreTel solutions
  • Participate as active member in ShoreTel and third party social media sites as the voice of the company, and share your view of the industry
  • Closely follow emerging technology, consumer trends and make recommendations to solution management for new ways to leverage or fit into those emerging trends
  • Serve as an ambassador at tradeshows, public speaking events, webinars, launches, press and analyst events, and internal and external sales functions
  • Identify and present ways to expand or improve communications and engagement with prospects, developers, partners and employees
  • Work with Global Corporate Marketing and Demand Generation teams to develop high-impact digital and email marketing campaigns to drive demand and engage existing users and partners
  • Develop and managed optimized content for the ShoreTel solutions and services web site
47

Solutions Marketing Manager Resume Examples & Samples

  • 5-7 years experience in any combination of: marketing, product marketing, partner management, business development, channel sales, strategic consulting
  • Demonstrated ownership and creation of marketing strategies and plans, content development, demand generation activities, and marketing of solutions that incorporate products and services
  • Industry experience in Information Security, bonus for identity and access management or application security experience
  • Experience working in a distributed and fast-paced work environment
  • Strong project management skills and development of processes
  • Excellent written and verbal communication
  • Experience and knowledge of product marketing and/or product management in security, IT, or networking
  • Experience in the value added reseller business model or strategic consulting organizations
  • Experience in working with diverse groups such as sales, marketing, service delivery and business development
  • Bachelor’s degree in Marketing or similar field
48

Solutions Marketing Manager Resume Examples & Samples

  • Assist with the development of a comprehensive marketing strategy aligned to global and regional organisational strategy and develop a pricing strategy in relation to specific Business Units
  • Develop an annual marketing plan focussing on marketing strategic objectives and assist with the implementation of the plan and related projects
  • Develop and implement go-to-market plans to target existing and potential markets and clients
  • Extensive demonstrable communications and major events experience
49

Solutions Marketing Manager Resume Examples & Samples

  • BA/BS in business, marketing or a related field with MBA preferred
  • 7 years or more solution/product marketing management experience; prefer industrial and technical products experience
  • Knowledge and use of NPD processes (stage/gate, ideation, design for six sigma), VOC, and VOM preferred
  • Deep knowledge and practical experience in Retail Industry required. Special skills - product marketing/management preferred
  • High level of sensitivity to audience to influence; negotiates with great latitude on outcomes
  • Analyze complex issues and modify working methods in own discipline
  • Experience in a matrix environment
  • Demonstrated team leadership
  • Strategic planning skills (market research, competitive analysis)
  • Strategy deployment skills (implementation planning, execution, and follow-up)
  • Experience driving change throughout organizations
  • Experience coordinating projects across the globe
  • Strong interpersonal and listening skills including proven influencing, communicating, negotiating, organizing, teamwork and learning on the fly are required skills
50

Solutions Marketing Manager Resume Examples & Samples

  • Partner with Product Development, Customer Experience and Customer Insights teams to develop innovative product solutions and consumer experiences that address consumer pain points, generate revenue through the consultant channel and elevate Pampered Chef positioning and value proposition
  • Develop strategic marketing plans for product solutions and customer experience launches in partnership with cross-functional marketing teams to increase household penetration and consultant sales of Pampered Chef solutions
  • Develop detailed project plans and lead cross-functional teams to launch marketing plans that support new solutions on time and within budget parameters
  • Analyze and synthesize data from disparate sources to inform and support business recommendations and assess performance
  • Craft compelling positioning and messaging narratives across different marketing touchpoints to support solutions and drive consultant and consumer engagement
  • Develop programs, tools and training that enable the consultant sales force to effectively market and sell Pampered Chef solutions
  • Measure and track performance of new solutions in-market and identify and execute optimization plans
  • 6+ years of marketing and campaign planning and execution experience delivering successful multi-channel programs
  • Academic background in marketing, business or related field. Undergraduate college degree required. MBA preferred
  • CPG and/or kitchen products/services industry experience preferred
  • Experience using lean / agile processes to develop new products and experiences preferred
  • Experience crafting compelling value proposition, messaging and positioning narratives across channels, and developing targeted content strategies
  • Proven success leading the launch and enhancement of consumer products and services; design thinking experience a plus
  • Proven experience training and providing a sales channel with content and tools to enable them to effectively market and sell products and/or services
51

Solutions Marketing Manager Resume Examples & Samples

  • Drive quarterly and annual marketing efforts via awareness and sales impact, including marketing campaigns, webinars, advertising language, events, and other lead generation and sales pipeline building activities
  • Grow strong relationships with Product Management contacts and Aruba Sales teams, keeping them informed of key wins, promotions and campaigns
  • Craft a story and clearly articulate the business aspects of Aruba’s Intelligent Cloud Networking solution during in-person or virtual customer meetings
  • Manage multiple initiatives simultaneously and be responsive to internal and external constraints and inter-dependencies
  • Deliver solution training to internal and external sales organizations
  • Commit to timelines to deliver solutions-based marketing collateral in multiple formats – video, audio, written
  • Minimum of Two (2) years of Cloud Solutions marketing experience, required
  • Minimum of a total of Four (4) years of Solution Marketing or product management required
  • Experience converting technical information into marketing collateral and assets
  • In-depth knowledge of demand generation programs and outbound marketing requirements
  • Outstanding time management skills and strong business acumen
  • Self-directed personality with an ability to prioritize multiple functions and tasks
  • Excellent verbal and written communication and presentation skills
  • Flexibility to work in a rapidly changing environment required
  • Strong technical aptitude, analytical skills and an attention to detail
  • Ability and willingness to accommodate 30-40% travel
  • Understanding and ability to position public, private and hybrid cloud deployments preferred
  • Solid grasp of evolving cloud and next-generation NMS concepts
52

Solutions Marketing Manager Vertical Industries Resume Examples & Samples

  • Drive messaging, positioning and go-to-market strategies for specific industries, including Healthcare and Life Sciences
  • Develop a keen understanding of the competition, buyer needs, industry influencers and decision makers
  • Coordinate with Demand Generation and Sales teams to translate programs and strategy into measurable pipeline and closed revenue. Implement tactics and strategies to hit pipeline, customer acquisition, and overall revenue goals
  • Deeply understand various roles at customers and buyers and what matters to them. Effectively present Dell Boomi directly to buyers in given industries
  • Conduct market research and competitive intelligence analyses; develop relationships with key industry analysts
  • Develop relevant assets/content to be used in marketing programs
  • Develop customer use cases, partner enablement tools/programs, and sales enablement tools for sales training and support
  • Some travel required (~10-20%)
  • 5+ years of industry / solutions marketing experience with demonstrated success in SaaS or application software
  • Proven track record of developing repeatable go-to-market strategies for products or solutions
  • Experience in Healthcare and/or Life Sciences required; other industry marketing experience such as Higher Education, Retail, Manufacturing, or Wholesale Distribution preferred
  • Strong analytical, written, and verbal communication skills; must be a confident public speaker
  • Highly skilled at critical decision-making; ability to evaluate business issues and resolve problems; ability to develop and write a business plan
  • Must possess a unique blend of business and technical savvy plus marketing creativity
53

Solutions Marketing Manager Resume Examples & Samples

  • Developing strategies and roadmaps for solution-focused offerings
  • Gain in-depth understanding of customers and prospects requirements relating to solutions and represent the voice of the customer within the organization
  • Develop persona enriched, industry and market-specific value propositions and messaging in line with customer journey
  • Leverage market insight to build relevant, compelling, and scalable content, sales enablement tools, and customer facing assets
  • Lead through influence and persuasion across organizational lines to capture the trust and respect of internal stakeholders
  • Build out repeatable processes for establishing a solution initiative
  • BA or BS in Marketing, Communication, Business or related degree
  • Relevant experience in b2b solutions or product marketing, preferably in an energy or financial environment
  • Proven success in a fast-paced, matrixed work environment
  • Proven ability to apply analytical and creative thought
  • Proven ability to deliver high profile activities to tight timescales
54

Solutions Marketing Manager Resume Examples & Samples

  • Become an expert in the mainframe solutions market, understanding key use cases, value propositions, trends, and competitive landscape
  • Act as subject matter expert (SME) in the mainframe modernization space e.g. mainframe dev/test, host connectivity, application modernization and mainframe access via web/mobile
  • Interface with key customers and partners to validate and enhance messaging platforms, organizational buying behavior and buyer personas. Feedback buyer-oriented research into Product Management to enhance solutions offerings
  • Develop and align solutions marketing activities across all mainframe solution portfolios to support go-to-market teams in positioning and selling a comprehensive and unified mainframe solutions offering
  • Own in-bound go-to-market plans that influence global campaigns, market awareness, demand generation and sales readiness requirements
  • Provide market segmentation analysis that defines target influencers and buyers. Develop messaging platform and content plan that aligns to target audiences and support the buyer’s journey
  • Develop messages that matter – messages that reflect the ‘Voice of the Customer&#8217
  • Work closely with the sales enablement team, a world-wide, direct sales force and a virtual network of content producers to ensure they understand how to effectively leverage your targeting, messaging, and content – presentations, sales guides, conversation cards, etc
  • Support B2B customer nurturing programs through content creation that supports maintenance renewal initiatives and reinforce the value of solutions to existing customers
  • Regularly communicate strategies and tactics to marketing colleagues, sales leadership and executive management
  • Create relevant and compelling content for marketing collateral and campaign fulfillment such as web site content, marketing emails, landing pages, blog posts, social media, solution briefs, white papers, web casts, press releases, solution demos, and customers success stories
  • Interface with key industry press and analysts
  • Collaborate with Product Managers in the creation of marketing content to ensure key solution capabilities are represented
  • 5 + years of solutions or product marketing experience, with 2+ years of experience in B2B enterprise software marketing
  • Knowledge of B2B enterprise software marketing and sales process
  • Technical literacy and established Subject Matter Expertise (SME) in the IBM mainframe software market, including trends and technologies
  • Direct experience with IBM mainframe technology is required
  • Proven ability to work independently
  • Strong organizational skills and ability to meet deadlines
  • Digital marketing, content marketing and social media experience a plus
  • Strong public speaking and presentation skills to internal and external audiences
  • Teamwork – Proven ability to forge strong relationships and effective collaboration with Marketing counterparts, Sales, Product Management, AR/PR and other departments
  • Domestic and International travel is a requirement of this position. Approximately 30% of time may be spent traveling
55

Solutions Marketing Manager Resume Examples & Samples

  • Manage new product introduction (NPI) and entire life cycle of Data Center and Consumer Software Solutions
  • Research and identify potential new product features and functions by gathering customer inputs and other stakeholders in the ecosystem
  • Define requirements, user stories, and acceptance criteria and launch products to market using agile methodologies
  • Represent and drive Tektronix leadership at standards body consortiums, including industry workshop/plugfest events
  • Create and maintain competitive analysis matrix
  • Oversee implementation and release workflow and deadlines
  • Hold regular project reviews with development teams ensuring that the product will meet business requirements
  • Work with Product Marketing to create and execute a GTM plan
  • Gather market feedback from users and buyers via Win/Loss calls, interviews, and other feedback loops
  • Support pre-sales and post sales activity by providing hands-on product training to sales, field applications engineers and customers
  • Independently troubleshoot customer issues and work with engineering to manage customer expectations
  • 0-2 years of experience in software marketing / product management
  • BSEE/BSCE/BSCS or related
  • Basic understanding of software development process from concept through implementation and delivery
  • Ability to plan, prioritize, and excel in developing a dynamic high paced cross functional team environment
  • Must be detail oriented & excellent time management skills
  • Must be a problem solver with willingness to be hand-on with the product
  • Understanding of high-speed transceiver knowledge is a plus
56

Infrastructure Solutions Marketing Manager Resume Examples & Samples

  • Analyse market and opportunities to decide on the right “one-to-many” marketing campaigns and activities. Then plan and execute on decided marketing activities in corporation with local marketing team and stakeholders
  • Day to day execution ownership, leadership and management of the IS campaigns and lead generation activities through huddles, presence, influence and coaching on the sales floor
  • Propose actions and remedies for performance or pipeline gaps
  • Identify specific market opportunities to support the growth of the business
  • Engage in Social Media platforms to increase the reach to internal and external customers in relation to IS vision, strategy, programs and solutions
  • Communicate with the Sales Teams ensuring the entire community is informed of all developments concerning the IS product/solutions portfolio
  • Drive and facilitate flawless and effective program execution, be they central, vertical or country specific initiatives. Explaining the program specifics, the rationale behind same and the required support with local management is key to the successful implementation of any program
  • Ideally 5+ years minimum experience in IS marketing/sales/tech positions
  • Customer presentation and communications skills and experience
  • Fluency in Danish and English
57

Platform Product & Solutions Marketing Manager Resume Examples & Samples

  • Be the champion, evangelist and product marketing engine behind Salesforce Platform in EMEA
  • Serve as Marketing's primary owner of pipeline and ACV attainment for the Platform business in EMEA
  • Work with the industry's most innovative marketing team to develop, customize and evangelize our Platform value proposition to targeted persona profiles
  • Lead the collaboration among Platform marketing teams, industry teams, regional marketing teams, other Cloud Product Marketing peers, and Headquarters to ensure a joined up, consistent and clear message across EMEA
  • Drive the messaging for externally-facing campaign content including web content, webinars, data sheets, solution guides, demo videos and more, for all stages of the customer life cycle
  • Create locally compelling content, messaging platforms and localized assets to engage and excite customers
  • Create compelling and easy-to-understand internal-facing content including sales decks, competitive positioning, offers, FAQs, and cheat sheets
  • Work with Sales, Solution Engineering and Sales Enablement to enable the field on Platform value propositions, stories and product updates
  • Develop EMEA-based market research that fuels go-to-market planning, positioning adjustments, and compelling insights for sales teams and externally-facing assets
  • Further Salesforce's market position as an innovator and thought leader in the eyes of the IT buyer
  • Support acceleration and closing of deals through product presentations and demonstrations to the field and customers (tradeshows, road shows, customer briefings)
  • Work with Salesforce customers and partners to showcase their innovative use of product technologies through events, case studies and video
  • 4+ years work experience in marketing, product marketing, product management or evangelism
  • Ideally knowledge of, or experience in marketing B2B SaaS
  • Experience interacting with Executives and Sales Leadership
  • The ability to inspire a room of 3 or a hall of 2,000 through stellar public speaking and 1:1 persuasive storytelling
  • A bias for action and a comfort with numbers
  • Master-guru skills level for positioning, thought leadership content and presentation creation
  • High energy, charismatic, innovative, and wildly creative -- with the execution skills to make it all count
58

Senior Solutions Marketing Manager Resume Examples & Samples

  • Develops overall solution marketing strategy for the financial services vertical market and ensures successful execution
  • Defines market requirement for solutions optimized for the financial services vertical by providing market insight to influence the direction of the underlining technology portfolio
  • Leads cross functional teams to launch solutions; driving the end-to-end Go-To-Market process
  • Develops value based messaging, positioning, customer facing content and sales enablement tools based on customer business objectives and challenges as well as HDS differentiated value proposition
  • Serves as the “voice of the portfolio”. Presents to customers, GTM partners and sales force. Promotes the solutions with key industry influencers including industry analysts, press and social media
  • The ideal candidate has over 10 years of solution marketing experience in the financial services industry, with deep subject matter expertise about the market dynamics, business drivers, and how technology transforms the industry
  • Deep understanding of RegTech, the compliance and regulatory landscape in the financial services market
  • Must be able to transcend technical details into compelling business level messaging for the financial services market
  • A four-year university degree (or equivalent). An advanced degree in technology or business is strongly preferred
59

Industry Solutions Marketing Manager Resume Examples & Samples

  • Your Marketing expertise should be in one or more of the following business application types
  • Your experience should reflect core marketing roles (product marketing, content marketing, demand generation, and campaign management)
  • Proven experience in content marketing – Candidate must show where he/she as developed messaging, created positioning approaches, and developed compelling content (social media posts, brochures, and white papers) as well as curated content
  • Strong communication and collaboration skills - Able to convincingly and collaboratively promote ideas and plans to internal constituencies, executives, prospects, sales teams and analysts
  • Self-sufficiency - Identify execution solutions and go-to-market strategic direction in spite of high degrees of ambiguity across our regions
  • Strong relationship building skills - Ability to work across a multi-national organization with senior leaders to build consensus on marketing priorities is a must
  • Understanding of Partner Marketing – Exposure to building relationships with alliance partners and build joint go-to-market strategies and plans. Experience in effectively managing communication into large partner organizations is a plus
60

Partner Solutions Marketing Manager Resume Examples & Samples

  • Execution of marketing materials and product messaging for 3-4 key partner products within Ellucian to be used across all marketing channels – web channels, sales channels, marketing assets, etc
  • Manage inbound marketing requests from our partner organizations and build Go to Market Strategy related to the key partner solutions for our sales team
  • Execute against annual and quarterly marketing plans designed to raise awareness, establish our reputation as a thought leader globally, and to drive leads and sales for an international team (multi-channel lead generation campaigns)
  • Helping to define the thought leadership marketing and campaign strategies, and working with other parts of marketing organization as well as with partners to ensure they are executed
  • Work closely with the sales and channel partner teams to develop compelling sales enablement tools specifically for the region the solution is being marketed in and support the sales strategy