VP, Marketing Manager Resume Samples

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Noavatar-profile
DN
D Nitzsche
Dexter
Nitzsche
308 Art Locks
Houston
TX
308 Art Locks
Houston
TX
Experience Experience
03/2016 – present
Houston, TX
Anticipated Cwm-VP, Marketing Manager
Houston, TX
Anticipated Cwm-VP, Marketing Manager
03/2016 – present
Houston, TX
Anticipated Cwm-VP, Marketing Manager
03/2016 – present
  • Monitor campaign metrics and analyze outcomes of marketing efforts in order to share results, lessons learned and observations for future marketing efforts
  • Demonstrated success in developing and implementing content programs
  • Posses a thorough knowledge of retirement/wealth planning and economic/market dynamics
  • Manage the integrated campaign in partnership with agency partners, freelance writers and channel marketers – keep projects on schedule
  • Own the content development process– oversee concept, review, edit, secure approval
  • Coordinate topics, scripting and production of Subject Matter Experts (SMEs) for related client events, presentations, etc., in support of those educational efforts
  • Collaborate with internal and external content partners such as the Private Bank – to identify relevant content for Chase Wealth Management advisors and clients
05/2009 – 10/2015
Boston, MA
VP, Marketing Manager
Boston, MA
VP, Marketing Manager
05/2009 – 10/2015
Boston, MA
VP, Marketing Manager
05/2009 – 10/2015
  • Develop and manage marketing calendars to drive visibility and cross-functional integration
  • Manage agency relationships, and end-to-end creative development and approval processes
  • Manage agency relationships, creative development and approval processes
  • Working knowledge of credit card P&L
  • Responsible for managing all aspects of marketing planning, segmentation, targeting, positioning, creative management and agency relationships
  • Serve as the primary Marketing Relationship Manager to FICO® to support their guidelines within all Citi marketing and communication materials. Develop all related creative and contact strategies
  • Partner with the product owners, channels and delivery teams to ensure flawless execution of all key campaigns and communications, with strong focus on controls
02/2005 – 03/2009
San Francisco, CA
VP-marketing Manager
San Francisco, CA
VP-marketing Manager
02/2005 – 03/2009
San Francisco, CA
VP-marketing Manager
02/2005 – 03/2009
  • Track and review campaign performance and generate recommendations based on learnings, established best practices and competitive landscape
  • Collaborate with business unit counterparts to establish new Paid Search account marketing goals and develop strategic and tactical plans to achieve them
  • Collaborate with business unit counterparts to establish new online account marketing goals and develop strategic and tactical plans to achieve them
  • Maintain reporting on site performance and individual test results
  • Coordinate and execute site enhancements and tests with internal Chase teams and third party vendors
  • Manage multiple initiatives to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment
  • Develop and maintain testing and optimization roadmaps for card acquisitions marketing on Chase properties (Chase.com, Chase card Marketplace, etc.)
Education Education
Bachelor’s Degree in Relevant Area
Bachelor’s Degree in Relevant Area
University of California, Los Angeles
Bachelor’s Degree in Relevant Area
Skills Skills
  • Work closely with head of investment marketing to leverage thought leadership content as a core strategy to engage clients, build awareness of our planning and investment capabilities and promote our reputation
  • Collaborate and consult with marketing and sales partners to define segmentation and targeting leading to increased relevance and actionability of campaigns
  • Develop and maintain the editorial calendar and roadmap based on the defined strategy
  • Collaborate with internal and external content partners such as the Private Bank – to identify relevant content for Chase Wealth Management advisors and clients
  • Coordinate topics, scripting and production of Subject Matter Experts (SMEs) for related client events, presentations, etc., in support of those educational efforts
  • Own the content development process– oversee concept, review, edit, secure approval
  • Manage the integrated campaign in partnership with agency partners, freelance writers and channel marketers – keep projects on schedule
  • Monitor campaign metrics and analyze outcomes of marketing efforts in order to share results, lessons learned and observations for future marketing efforts
  • Lead internal communications, field engagement and preparedness efforts for new content: advisor guides for the field
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1

Anticipated Cwm-VP, Marketing Manager Resume Examples & Samples

  • Work closely with head of investment marketing to leverage thought leadership content as a core strategy to engage clients, build awareness of our planning and investment capabilities and promote our reputation
  • Collaborate and consult with marketing and sales partners to define segmentation and targeting leading to increased relevance and actionability of campaigns
  • Develop and maintain the editorial calendar and roadmap based on the defined strategy
  • Collaborate with internal and external content partners such as the Private Bank – to identify relevant content for Chase Wealth Management advisors and clients
  • Coordinate topics, scripting and production of Subject Matter Experts (SMEs) for related client events, presentations, etc., in support of those educational efforts
  • Own the content development process– oversee concept, review, edit, secure approval
  • Manage the integrated campaign in partnership with agency partners, freelance writers and channel marketers – keep projects on schedule
  • Monitor campaign metrics and analyze outcomes of marketing efforts in order to share results, lessons learned and observations for future marketing efforts
  • Lead internal communications, field engagement and preparedness efforts for new content: advisor guides for the field
  • Demonstrated success in developing and implementing content programs
  • Ability to prioritize and quickly execute in fast-paced environment and drive consensus across multiple stakeholders
  • Acts as a collaborative partner across lines of business’ and stakeholders
  • Posses a thorough knowledge of retirement/wealth planning and economic/market dynamics
  • Proven ability to manage complex projects and processes to deliver results with multiple deadlines and shifting priorities
  • Bachelors degree in relevant area, MBA a plus
  • 7-10 years of experience in Marketing and Financial Services industry
  • Series 7 and 24 licenses are preferred
2

VP, Marketing Manager Resume Examples & Samples

  • Lead the Marketing Strategy which supports financial targets for product sales, customer engagement and retention for multiple Protection, FICO® and Travel products and services
  • Responsible for managing all aspects of marketing planning, segmentation, targeting, positioning, creative management and agency relationships
  • Lead all efforts to communicate FICO® Credit Score program, including creative positioning and development of messaging
  • Serve as the primary Marketing Relationship Manager to FICO® to support their guidelines within all Citi marketing and communication materials. Develop all related creative and contact strategies
  • Support existing Protection & Travel products and testing/launching new products. Manage all mandatory and required customer messaging, marketing budgeting, invoicing and spend optimization processes
  • Partner with the product owners, channels and delivery teams to ensure flawless execution of all key campaigns and communications, with strong focus on controls
  • Ability to develop and pursue integrated marketing strategies
  • Collaborate effectively across the organization and build strong partnerships
  • Deliver on marketing plans and manage campaigns to drive strong business results
  • Develop and manage marketing calendars to drive visibility and cross-functional integration
  • Manage agency relationships, and end-to-end creative development and approval processes
  • Demonstrate strong client focus, and ability to deliver customer-oriented messaging across all marketing communications
  • 5+ years Cards marketing and or product marketing experience
  • Experience developing and executing new marketing strategies
  • Strong leadership skills, with ability to manage multiple projects and initiatives simultaneously
  • Strong customer focus and past achievements applying a customer mindset to shape communications
  • Ability to work independently; passionate about winning and results oriented
  • Strong influencing skills, and ability to collaborate across multiple functions
  • Experience leading and delivering in a highly-matrixed organization
  • Excellent verbal and presentation skills
3

VP / Marketing Manager Resume Examples & Samples

  • Design and execute a new Slate engagement curriculum across the customer’s lifecycle – with a focus on driving Digital Engagement for the Slate card portfolio
  • Build and execute new customer engagement strategies for the Chase Slate Portfolio
  • Partner with the Customer Experience team to continuously improve the customer experience
  • Achieve and maintain an appropriately controlled and compliant environment/set of processes
  • Adept problem solver. Self-starter with intense results orientation. Effective at prioritizing and managing multiple complex initiatives concurrently
  • Analytical skills with the ability identify and recommend new opportunities
  • Experience in delivering marketing campaigns through DM and email as well as working with external creative agencies
  • Ability to thrive in a fast-paced, deadline-oriented environment
  • Self aware and ambitious learner
  • Bachelors Degree required / MBA preferred
4

VP-marketing Manager, Business Banking Resume Examples & Samples

  • Delivering an overall partner strategy including both revenue and loyalty opportunities
  • Collaboration with internal and external partners to identify opportunities to increase sales, improve client experience and retention
  • Vendor Management – manage a third-party service provider, includes
  • Contractual Terms and Conditions
  • Service Level Agreements
  • Customer Privacy and Controls
  • Key Metrics, Reporting, Client and Banker Feedback
  • Work with Direct Marketing and the Sales Channels to increase referrals and sales of partner services
  • Identify trends, make recommendations, improve the client and vendor relationship, and banker experience
  • Serve as a partner for cross line of business marketing and product colleagues to support our cross functional roles related to Brand, Loyalty, Acquisition and all Business Solutions Penetration
  • Bachelor's degree in a related field required
  • 8+ years in Marketing or a related field
  • Strong negotiation skills and ongoing vendor management experience
  • Financial Services Experience
  • Ability to lead, work independently, and as a team member
  • Think strategically, focus on improvement and deliver results
  • Ability to organize information in a concise and user-friendly way
  • Comfortable communicating (written/verbal) with people at all levels of the organization
  • Able to develop strong internal and external relationships - negotiation skills
5

VP-marketing Manager Resume Examples & Samples

  • Collaborate with business unit counterparts to establish new Paid Search account marketing goals and develop strategic and tactical plans to achieve them
  • Collaborate with Chase’s central Digital Marketing Group and internal / external creative agencies
  • Drive Paid Search testing discipline and expansion / innovation
  • Stay up-to-date on the latest Paid Search trends and bring innovation and new thinking to the group
  • Manage multiple initiatives to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment
  • 5+ years of digital marketing experience, preferably in paid search engine marketing
  • Highly strategic and analytical thinker
  • Experienced marketer with proven ability to effectively leverage customer insights and observations to inform marketing optimizations
  • Advanced degree preferred
6

VP-marketing Manager SEO Resume Examples & Samples

  • 4 year college degree or equivalent work experience required, graduate degree a plus
  • 5+ years of experience in organic search engine marketing, agency experience preferred
  • Proven team leadership and management experience
  • Strong data analytics and strategy background
  • High-level proficiency in Microsoft Office, particularly Excel and PowerPoint
  • Ability to think strategically and drive solid results to grow the business
  • Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork
7

VP-marketing Manager Slate Resume Examples & Samples

  • Manage and expand current portfolio marketing campaigns – working with creative agencies, digital agencies and cross functional teams (risk, finance and analytics)
  • Maintain collaborative working relationships with project teams to deliver against Slate objectives
  • Strong project management skills with exceptional attention to detail
  • Experience in delivering marketing campaigns through emails, banners, mobile, and social media as well as working with external creative agencies
  • Proven team player
  • 5 years of related marketing experience
8

VP, Marketing Manager Resume Examples & Samples

  • 5-10+ years relevant experience. Credit card product development experience preferred
  • Demonstrated leadership, partnership, influencing, and creative problem solving skills
  • Experience successfully developing and deploying marketing strategies/leading projects that impact diverse stakeholders
  • Results focused self-starter effective at prioritizing and managing multiple initiatives concurrently
  • Strategic thinker with ability to work in a fast-paced, deadline-oriented environment
  • Customer focused with ability to turn insights into action
  • Product development and market research experience required
  • Excellent oral, written communication, and presentation skills
  • Working understanding of internal resourcing and build processes and procedures
  • Strong working knowledge of credit card P&L
  • Foundational controls orientation
9

VP-marketing Manager Resume Examples & Samples

  • Collaborate with business unit counterparts to establish new online account marketing goals and develop strategic and tactical plans to achieve them
  • Drive online testing discipline and expansion / innovation
  • Stay up-to-date on the latest digital marketing trends and bring innovation and new thinking to the group
  • Develop and maintain testing and optimization roadmaps for card acquisitions marketing on Chase properties (Chase.com, Chase card Marketplace, etc.)
  • Coordinate and execute site enhancements and tests with internal Chase teams and third party vendors
  • Maintain reporting on site performance and individual test results
  • 8+ years of marketing experience, preferably in the credit card industry or digital marketing
  • Strong interpersonal effectiveness with ability to collaborate and work well with all levels of management and across organizational boundaries
10

VP Marketing Manager Chase Private Client Resume Examples & Samples

  • Work closely with CPC product partners to track the CPC product roadmap and key strategic initiatives to define client communications requirements
  • Lead all product marketing initiatives and campaigns for CPC, including launch of new enhancements, product change communications. Develop strategy, and help lead the project through the execution process – from planning, budget management, execution and measurement
  • Develop and maintain active communications channels and relationships across the retail team, National Sales team, as well as with our cross-line of business partners (e.g. Auto, Mortgage, Business Banking and Credit Card) to support the CPC business goals
  • Lead the program management of key CPC client programs such Arts and Culture, Reading List, Early on Sales, CPC Onboard, in partnership with direct marketing and digital teams
  • Manage CPC collateral requirements, partnering closely with marketing services team, product owners and sales
  • Innovate on current marketing efforts to improve client experience and deliver on process efficiencies
  • Represent CPC marketing team at various readiness and change management meetings to ensure transparency in communications across the organization on key initiatives impacting CPC clients
  • Manage CPC budgeting and forecast process on behalf of the team
  • Coordinate required legal and compliance approvals of related project/campaign marketing and communications materials
  • Manage and filter banker feedback related to CPC
  • Demonstrated success in developing collateral and implementing marketing programs
  • Collaborative working style and experience in working in cross-functional teams
  • Superior writing, editing skills and presentation skills
  • Bachelor’s degree in relevant area, MBA a plus
  • 6-8 years of experience in Marketing and Financial Services industry
11

VP, Marketing Manager Resume Examples & Samples

  • Lead the creation and implementation of Ink’s best customer / high potential strategy
  • Build collaborative internal cross-functional and external relationships to drive transformational improvements to our customers’ experiences
  • Proactively identify, recommend and promote actionable solutions to help improve customer experience strategies while operating within risk management and control parameters
  • Serve as a liaison and Business Card advocate with Credit Risk Management across functional areas including Acquisitions, Customer Marketing, Portfolio management such as Line strategies, Fraud, and Authorizations
  • Function as a general resource and subject matter expert on Credit, Fraud, and Authorizations strategies for the Business Card marketing team
  • Facilitate the collection, consolidation, and review of risk and customer experience related reporting to proactively identify issues and concerns
  • Strong analytical skills / adept with numbers
  • Experience successfully developing and deploying customer experience and risk management strategies
  • Ability to lead projects that impact diverse stakeholders
  • Working understanding of internal risk management processes and procedures preferred
  • Working knowledge of credit card P&L
  • 5-10+ years relevant experience including credit card product customer experience, underwriting and risk management, preferably with business credit cards
12

Chase Card-VP, Marketing Manager Resume Examples & Samples

  • Leading day to day management of the project including shepherding a cross functional project team/task force that is working to transform customer marketing
  • Develop a comprehensive current state assessment of customer marketing as it is done today and identify gaps, but also assess what works Vs what doesn’t
  • Contribute to developing and implementing the new customer segmentation structure
  • Lead competitive benchmarking that involves managing a reputed vendor to provide detailed insights
  • Develop & implement our testing/learning agenda including putting some tests in the market to generate learning/insights
  • Combine outputs of each workstreams to design customer journeys for each segment and implement it in our new marketing execution platform
  • Partner with all card businesses, Operations, CMS, finance, research, marketing services, and analytics teams
  • Drive the change management necessary to help marketers & senior leaders re-think customer marketing
  • Bachelors Degree required, masters preferred
  • 7+ years of related analytic, financial, or marketing experience
  • Proven understanding of credit card P&Ls and drivers of profitability
  • Strong analytical, process engineering, and problem solving skills
  • Strong leadership and communication skills
  • Solid leadership presence & overall presentation skills needed to present to C level executives
  • Ability to work independently as well as lead cross-functional teams is required
  • Demonstrated ability to influence the business and drive measurable outcomes
  • Ability to articulate complex issues in a concise, simple and relevant manner to all levels of the business
13

VP Marketing Manager Cross Resume Examples & Samples

  • Build and execution of personalized and targeted digital marketing materials for Rewards site
  • Accountable for the day-to-day execution of existing customer digital marketing programs
  • Assist in creative development of new marketing creative materials
  • Ensure marketing materials have appropriate legal, compliance and claims approvals
  • Work with Analytics teams to ensure marketing material metrics are properly catalogued and reported
  • Work with Rewards marketing and MKS testing resources to test and validate new personalization, targeting and authoring functionality
  • Demonstrated knowledge and experience in successfully developing and deploying digital marketing materials
  • Strong preference for candidates with experience in marketing an online channel (e.g. e-commerce property for top brand) inside or outside of financial services
  • Working knowledge of content management tools and mobile technology (e.g. responsive design)
  • Working knowledge of web analytics and ad serving engines
  • Demonstrated ability to work collaboratively with cross-functional teams
  • Ability to work independently and take the initiative to resolve issues that arise
  • Multi-channel marketing knowledge and direct-to-consumer Loyalty Marketing experience a plus
  • Capable of working in a dynamic environment, handling multiple projects under tight deadlines, and able to respond to issues quickly and creatively
  • Strong communication skills, both written and oral, with the ability to present information clearly and professionally
  • Ability to identify, implement & monitor operational controls is required
  • Strong credit card business knowledge and experience