Development Marketing Manager Resume Samples

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48385 Robb Lake
Chicago
IL
48385 Robb Lake
Chicago
IL
Experience Experience
09/2015 – present
San Francisco, CA
Decisioning Development Marketing Manager
San Francisco, CA
Decisioning Development Marketing Manager
09/2015 – present
San Francisco, CA
Decisioning Development Marketing Manager
09/2015 – present
  • Partner with Revenue Management and Decision Science teams on development, and cross-functional orchestration, of content and product recommendation logic
  • In-house management of WDPR's real-time personalization tool, serving as a key team member in cross-departmental and cross-channel Personalization projects
  • Provide day-to-day leadership for direct report
  • Steward the decisioning governance process, including management of decisioning forums and driving consensus among multiple, cross-functional partners
  • Participate in and may lead the development of new capabilities and tools that support omni-channel personalization
  • Code content decisioning logic via business rules, activation of predictive models and/or machine learning
  • Lead project management activities to execute new product launches
09/2008 – 06/2015
Chicago, IL
Program Development Marketing Manager
Chicago, IL
Program Development Marketing Manager
09/2008 – 06/2015
Chicago, IL
Program Development Marketing Manager
09/2008 – 06/2015
  • Support and monitor projects throughout their development and implementation to achieve successful project completion
  • Manage the Marketing department Marketing Specialist
  • Present and interact with various audiences, including division management, customers, franchises, supplier, internal departments, and other PACCAR entities
  • Effective in interfacing with senior managers within PACCAR, Dealers, customers and suppliers
  • Identify and coordinate product actions to maximize PACCAR Leasing value and maximize customer satisfaction
  • Initiate marketing actions to influence sales outcomes which achieve division sales and market share goals
  • Support customer events, trade shows, and industry conferences
07/2005 – 03/2008
Phoenix, AZ
Development & Marketing Manager
Phoenix, AZ
Development & Marketing Manager
07/2005 – 03/2008
Phoenix, AZ
Development & Marketing Manager
07/2005 – 03/2008
  • Provide oversight and support to the Development and Marketing Assistant in the preparation and submission of all fundraising requests and reports
  • Oversee the work of the Development and Marketing Assistant on various fundraising projects
  • Assist Membership, Development, and Marketing Director in identifying fundraising strategies, goals, and sources
  • Assist in the writing, copy-editing, and record management of grant proposals and reports
  • Manage the cultivation, solicitation, and stewardship of corporate sponsorships and foundation gifts
  • Coordinate fundraising events with Membership, Development, and Marketing Director and program staff
  • Maintain development calendar and update senior staff on deadlines
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
North Carolina State University
Bachelor’s Degree in Marketing
Skills Skills
  • Create and manage all marketing and business development programs that support the Propane strategies to generate value and drive increased sales and margins, including support and building of the Cenex brand in the retail propane environment
  • Provide strategic support to propane sales and equipment teams for marketing programs and promotions
  • Assist in setting strategies and building relationships with alternative energy equipment manufacturers, state and national associations in order to promote increased usage of propane
  • Provide oversight for IT systems involving the Propane Control Room (PCR) and CRM
  • Develop and execute wholesale pricing strategies on current and future contract programs
  • Provide strategic direction to propane sales team for contracting programs and promotions, seek input and feedback from the team into pricing decisions
  • Partner with the Pricing Analyst ensuring propane is aligned with the overall price position in the marketplace
  • Leverage key online CHS programs, creating a competitive advantage for the wholesale propane group
  • Represent the Propane business group in joint advertising efforts and plans, both throughout the energy division and enterprise wide
  • Conduct propane sales and marketing training for new and existing Certified Energy Sales Specialists and Propane Account Managers
Create a Resume
1

Development & Marketing Manager Resume Examples & Samples

  • BA and a minimum of 3–5 years of development, marketing, and/or membership experience, preferably in nonprofit arts organizations; MA in related field preferred
  • Excellent writing and editing skills; Grant-writing experience preferred
  • Proficiency in Adobe Creative Suite (particularly Photoshop and InDesign); Design experience in print and digital media
  • Experience with video production and editing software a plus but not required
  • Experience with CRM software; Knowledge of or willingness to learn netFORUM
  • Commitment to the arts and an understanding of the field
2

Development & Marketing Manager Resume Examples & Samples

  • 2-5 years professional experience in development, marketing, or a related field; Performing arts background a plus
  • Self-starting with proven ability to develop creative ideas into sustainable strategies and proactively implement
  • Project management track record with ability to work autonomously, exhibiting strong organizational skills, strong attention to detail, follow-ups and deadlines
  • Excellence in presence, influence, writing and communications
  • Comfort with data and analytics, including financial budgets and targets
  • Trustworthy team-player who builds effective relationships with colleagues, supporters and community partners
  • Ability to effectively delegate tasks to project consultants and interns
3

Decisioning Development Marketing Manager Resume Examples & Samples

  • In-house management of WDPR's real-time personalization tool, serving as a key team member in cross-departmental and cross-channel Personalization projects
  • Responsible for the development and delivery of marketing content and messages portrayed across all addressable channels (direct mail, email, website, digital, mobile, etc.) in accordance with WDPR’s omni-channel Personalization strategy
  • Participate in and may lead the development of new capabilities and tools that support omni-channel personalization
  • Code content decisioning logic via business rules, activation of predictive models and/or machine learning
  • Steward the decisioning governance process, including management of decisioning forums and driving consensus among multiple, cross-functional partners
  • Partner with Revenue Management and Decision Science teams on development, and cross-functional orchestration, of content and product recommendation logic
  • Provide day-to-day leadership for direct report
  • 5-7 years of experience with technologies used for online advertising, customer interaction management, inbound marketing management or outbound marketing management for channels such as the web, email, direct mail, call centers and retail store
  • Advanced knowledge of Adobe Target, Adobe/Omniture Site Catalyst, Trading Desk, DMP or DSP solutions, Email providers, CRM Software, Business Intelligence or Predictive Analytics solutions, SQL
  • Deep understanding of audience segmentation, targeting, and testing
  • Superior knowledge of CRM, database marketing, campaign techniques and database warehousing applications
  • Ability to communicate complex matters concisely
  • Superior self-organization skills with ability to stay on track with multiple projects in various phases, and balance strategic thinking with tactical execution tasks
  • Travel/Hospitality industry experience
  • Previous Disney experience
  • Experience with Causata, or NICE Customer Engagement Analytics tools
  • Knowledge of marketing, specifically via these disciplines: direct (email, direct mail), digital, social
  • Bachelor’s degree majoring in a technical (e.g. Math, Computer Science, Engineering) discipline
4

Development Marketing Manager Resume Examples & Samples

  • Bi-lingual (Spanish-English) is a plus
  • Three (3) or more years with graphic design experience creating compelling infographics using Adobe Creative Suite and InDesign or other software is preferred
  • Previous experience in a similar role with a major non-profit organization
5

Audience Development Marketing Manager Resume Examples & Samples

  • Minimum 3 years of consumer marketing or digital media experience, preferably with an audience development or consumer acquisition background
  • Bachelor’s Degree in Marketing or similar field
  • Thorough understanding of digital marketing techniques, including emerging technologies and platforms
  • Excellent communication skills with abundant examples of fruitful collaborations
  • Ability to work in an environment where flexibility, collaboration, creativity and fast execution are necessary
  • Proven analytical prowess when designing marketing tests, interpreting data and acting on results
6

Market Development & Marketing Manager Resume Examples & Samples

  • 10 plus years’ Sales and/or Marketing experience to include
  • Master’s degree
  • Previous energy marketing experience
7

Program Development Marketing Manager Resume Examples & Samples

  • Lead project management activities to execute new product launches
  • Initiate marketing actions to influence sales outcomes which achieve division sales and market share goals
  • Maintain understanding of customer requirements
  • Work with various departments of PLC and PACCAR to develop, write and contribute to project plans, timelines, and financial implications of new or expanded leasing programs
  • Identify and coordinate product actions to maximize PACCAR Leasing value and maximize customer satisfaction
  • Support and monitor projects throughout their development and implementation to achieve successful project completion
  • Present and interact with various audiences, including division management, customers, franchises, supplier, internal departments, and other PACCAR entities
  • Support customer events, trade shows, and industry conferences
  • Manage the Marketing department Marketing Specialist
  • Lead and participate in project teams/duties as assigned
  • Bachelor’s Degree in Business Administration, or Marketing required
  • Knowledge about PACCAR Leasing products, competitors, and the transportation Class 8 and Medium Duty industry desired, not required
  • Self-starter with strong analytical and problem solving skills
  • Requires excellent verbal and written communication skills
  • Effective in interfacing with senior managers within PACCAR, Dealers, customers and suppliers
  • Willing to travel up to 10-15%