Marketing Manager Partnerships Resume Samples

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MG
M Goyette
Macy
Goyette
50214 Marianne Throughway
San Francisco
CA
+1 (555) 521 5499
50214 Marianne Throughway
San Francisco
CA
Phone
p +1 (555) 521 5499
Experience Experience
03/2014 present
Boston, MA
Marketing Manager, Partnerships
Boston, MA
Marketing Manager, Partnerships
03/2014 present
Boston, MA
Marketing Manager, Partnerships
03/2014 present
  • Develop and manage integrated marketing campaigns from inception to execution
  • Liaise with Design, Development, and Editorial to execute marketing partnerships
  • Establish relationships internally and externally with local organizations
  • Develop and negotiate marketing partnerships that grow site traffic and audience
  • Work closely with the social media team to ideate on growing social channels
  • Establish relationships internally and externally with local organizations and well known brands
  • Create engaging campaigns that are promoted on our blog, via emails and on social media
07/2008 09/2013
San Francisco, CA
Marketing Manager Partnerships
San Francisco, CA
Marketing Manager Partnerships
07/2008 09/2013
San Francisco, CA
Marketing Manager Partnerships
07/2008 09/2013
  • Working with Database Marketing and Analytics to develop Acquisition strategies for pricing, special offers, and product mix
  • Managing the annual budget and monthly accrual process for all acquisition campaigns; meeting all reporting deadlines including accruals, campaign calendars and marketing metrics and ensuring ongoing optimisation of budget allocations
  • Developing detailed plans for successful launch of campaign activity
  • Achieving new to bank and cross-sell account targets utilising all Marketing channels
  • Develop win-win campaigns and relationships that further company brand and growth goals
  • Identify business development opportunities that will help generate revenue
  • Lead and manage a variety of initiatives from press announcement to partner events
05/2001 03/2008
San Francisco, CA
Marketing Manager Partnerships
San Francisco, CA
Marketing Manager Partnerships
05/2001 03/2008
San Francisco, CA
Marketing Manager Partnerships
05/2001 03/2008
  • Create engaging campaigns that are promoted on the blog, via emails and on social media
  • Envision and develop short- and long-term partnerships for both direct and complex marketing campaigns
  • Manage execution of partnership and influencer initiatives
  • Establish relationships internally and externally with local organizations and brands
  • Execute strategic long term partnerships
  • Build and establish relationships internally and externally with local organizations
  • Analyze performance of partner and influencer initiatives
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of Central Florida
Bachelor’s Degree in Marketing
Create a Resume
1

Marketing Manager Partnerships Resume Examples & Samples

  • Achieving new to bank and cross-sell account targets utilising all Marketing channels
  • Developing detailed plans for successful launch of campaign activity
  • Working with Database Marketing and Analytics to develop Acquisition strategies for pricing, special offers, and product mix
  • Gaining an in-depth understanding of profit models and associated drivers; monitoring monthly financial statements and key indicators to determine specific areas for improvement
  • Managing the annual budget and monthly accrual process for all acquisition campaigns; meeting all reporting deadlines including accruals, campaign calendars and marketing metrics and ensuring ongoing optimisation of budget allocations
  • Understanding credit and risk policies to identify opportunities pertaining to credit policy
  • Results driven and self-motivated
  • Have strong interpersonal and leadership skills and excellent time management skills
  • Strong influencing and negotiating skills
  • Minimum 3-5 years in Marketing. Experience in credit cards considered a plus
  • Strong background in retail marketing preferred
2

Marketing Manager, Partnerships Resume Examples & Samples

  • Develop and negotiate marketing partnerships that grow site traffic and audience
  • Identify and develop influencer and brand relationships across interest categories including fashion, art, music, beauty, home décor, food and other expansion areas
  • Develop win-win campaigns and relationships that further company brand and growth goals
  • Manage execution of partnership and influencer initiatives
  • Analyze performance of partner and influencer initiatives
  • Work closely with the social media team to ideate on growing social channels
  • Experiment with new and alternative ways to leverage social media activities
  • Monitoring trends, strategies and best practices in market and applying knowledge to R29 growth initiatives
  • Maintain a database of contacts and be responsible for identifying high-value partners at the local level
  • Research to identify clients, sector opportunities, competition and new partnership formats
  • Draft marketing contracts and media plans
  • Liaise with Design, Development, and Editorial to execute marketing partnerships
  • At least 3 years of relevant work experience for a fast-paced, growing digital company
  • Experience using and marketing across social networks, blogs, and content sharing communities including Twitter, Facebook, YouTube, Pinterest, Tumblr, etc
  • Excellent negotiation skills and experience reaching out to partners and influencers
  • Exceptional interpersonal skills and have experience working with cross-functional teams
  • Goal-oriented and self-motivated
  • Data-driven, experience using web analytics and similar reporting tools is a plus
  • Ability to handle pressure and work to deadlines
  • Organized and able to multitask efficiently
3

Marketing Manager, Partnerships Resume Examples & Samples

  • Develop and manage integrated marketing campaigns from inception to execution
  • Execute strategic long term partnerships
  • Establish relationships internally and externally with local organizations
  • Create engaging campaigns that are promoted on the blog, via emails and on social media
  • Leverage the technology to solve problems and drive solutions in the community
4

Marketing Manager, Partnerships Resume Examples & Samples

  • Envision and develop short- and long-term partnerships for both direct and complex marketing campaigns
  • Understand and build upon Uber’s core business model via long term partnerships
  • Build and establish relationships internally and externally with local organizations
  • Actively brainstorm with the team on integrated, engaging campaigns that are promoted via social, email, digital, print, and paid media channels
  • Lead and manage a diverse partnership portfolio
  • Leverage Uber’s technology to solve problems and drive solutions in the community
  • Be a brand ambassador in market for Uber
  • Develop partnerships of all sizes, from blue-chip organizations to local businesses
5

Marketing Manager, Partnerships Resume Examples & Samples

  • Reach out to potential partners and own negotiation conversations
  • Project manage marketing campaigns, which will require you to work cross-functionally with teams such as Design, Paid Marketing, Legal, Public Relations
  • Execute strategic partnerships and own business development locally
  • Develop integrated marketing campaigns to grow both our rider base and our driver-partner community
  • Understand the Uber business model and prioritize partnerships that meet key business goals and metrics
  • 2+ years in sales and/or business development
  • Proven success in a fast-moving, fluid environment
  • Cross-functional experience
  • Strong communication skills (written, verbal and presentation)
6

Marketing Manager, Partnerships Resume Examples & Samples

  • You'll be tasked with growing brand awareness in Connecticut. You will be expected to
  • Establish relationships internally and externally with local organizations and brands
  • Identify business development opportunities that will help generate revenue