Partnerships Marketing Manager Resume Samples

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TP
T Pfeffer
Theodora
Pfeffer
16987 Goyette Isle
Dallas
TX
16987 Goyette Isle
Dallas
TX
Experience Experience
12/2014 – present
Houston, TX
Gcg-regional Perceptual Scale & Digital Partnerships Marketing Manager
Gcg-regional Perceptual Scale & Digital Partnerships Marketing Manager
12/2014 – present
Houston, TX
Gcg-regional Perceptual Scale & Digital Partnerships Marketing Manager
12/2014 – present
  • Track and monitor results and share with the regional marketing / product teams
  • Evaluate & execute digital partnerships with key online partners across key consumer journeys / products
  • Work with Global Marketing to design and drive next level perceptual scale strategies and activities to include current learnings and extend more effectively to the digital space. Deliver flawless execution of perceptual scale to deliver KPIs and goals
  • Work in close partnership with regional marketing teams, as well as other business teams if necessary to drive perceptual scale strategy and digital partnerships framework
  • Perceptual Scale & Digital Partnership Development & Execution
  • Defines, develop, and execute strategies and tactics to bring Citi’s products and services to life for our target audiences in unique, differentiating ways to elevate our brand, drive consideration and intent, and bridge transactions and commerce
  • Define a common measurement framework and oversee PS dashboard/scorecard reporting at the country, region, LOB, campaign and/or global level; and lead the development of PS assets to support regional and/or global product campaigns and launches
04/2010 – 09/2014
Los Angeles, CA
Partnerships & Marketing Manager, MTH FTC
Partnerships & Marketing Manager, MTH FTC
04/2010 – 09/2014
Los Angeles, CA
Partnerships & Marketing Manager, MTH FTC
04/2010 – 09/2014
  • Develops overall brand marketing strategy for CNBC in EMEA in conjunction with VP International Marketing & Communications
  • Develops new, and deepens existing, strategic brand partnerships to grow the reach of CNBC and strengthen our relationship with consumers of business and financial news
  • Manages and oversees use of the CNBC EMEA marketing budget
  • Manages and oversees creative development and implementation
  • Manages a marketing assistant/executive, helping to set priorities and manage workflow
  • Develops and implements a fresh approach to digital marketing activity
  • Liaises with colleagues in news, sales and other CNBC departments to ensure new products and services are duly promoted to the marketplace. Maintains positive relationships with colleagues at CNBC US and CNBC APAC to deliver worldwide brand awareness opportunities
04/2006 – 03/2010
Detroit, MI
Partnerships Marketing Manager
Partnerships Marketing Manager
04/2006 – 03/2010
Detroit, MI
Partnerships Marketing Manager
04/2006 – 03/2010
  • Develop and maintain relationships with new and existing contacts including trade, designers, top-tier celebrities, brand, influencers, bloggers and media
  • Cross channel initiatives: Participate in brainstorms & priorities taskforce, as well as create and maintain information deck
  • Local Marketing: Manage information sharing of case studies, sponsorship of key priorities and information flow
  • Manage day to day of brand partnerships that align with Fitbit’s brand, product and business goals
  • Work cross-functionally with legal, marketing, product, and engineering teams
  • Strategize and manage all brand & partner produce exclusives to support strategic marketing initiatives and in-store retail launches
  • Enjoy working in a dynamic, fast-paced environment
Education Education
Bachelor’s Degree
Ohio University
Bachelor’s Degree
Skills Skills
  • Ability to work in a fast paced environment with changing priorities
  • Knowledge and experience with social media platforms, including Instagram, Facebook, Pinterest and Twitter
  • Ability to develop and implement agile team processes and workflows
  • Flexible and ability to handle ever-changing priorities
  • Multi-tasker and detail orientated
  • Foreign language (a plus)
  • Integrated marketing experience
  • Previous media/entertainment/graphic/production experience (a plus)
  • Excel, Word, and PhotoShop
  • Well versed in building promotional plans between partners and brands
Create a Resume
1

Gcg-regional Perceptual Scale & Digital Partnerships Marketing Manager Resume Examples & Samples

  • Perceptual Scale & Digital Partnership Development & Execution
  • Work in close partnership with regional marketing teams, as well as other business teams if necessary to drive perceptual scale strategy and digital partnerships framework
  • Work with Global Marketing to design and drive next level perceptual scale strategies and activities to include current learnings and extend more effectively to the digital space. Deliver flawless execution of perceptual scale to deliver KPIs and goals
  • Evaluate & execute digital partnerships with key online partners across key consumer journeys / products
  • Work with countries to help set up the overall country PS execution plan including budgets and agency partner management and deliver the minimum scale required to create meaningful impact in the market
  • Track and monitor results and share with the regional marketing / product teams
  • Defines, develop, and execute strategies and tactics to bring Citi’s products and services to life for our target audiences in unique, differentiating ways to elevate our brand, drive consideration and intent, and bridge transactions and commerce
  • Define a common measurement framework and oversee PS dashboard/scorecard reporting at the country, region, LOB, campaign and/or global level; and lead the development of PS assets to support regional and/or global product campaigns and launches
  • Proven experience implementing PS programs and campaigns leveraging paid, owned and earned tactics across multiple social platforms
  • Strong understanding of consumer banking products and perceptual scale strategy
  • Experience working with third party agencies, vendors, partners and network development teams
  • Entrepreneurial and energetic – engaged in new trends and ideas, keeps abreast of digital innovations; ability to multi-task in a fast-paced environment and bring clarity and structure to ambiguous situations
  • Good communication skills with different levels in the organization
  • Good team player
  • Strong influence management – ability to inspire, motivate and lead cross-functional teams; able to win support of peers, seniors and juniors for projects
2

Partnerships Marketing Manager Resume Examples & Samples

  • PowerPoint presentation design
  • Excel, Word, and PhotoShop
  • Integrated marketing experience a plus
  • Multi-tasker and detail orientated
  • Flexible and ability to handle ever-changing priorities
  • Needs to take initiative and be a self starter
  • Foreign language (a plus)
  • Previous media/entertainment/graphic/production experience (a plus)
3

Partnerships & Marketing Manager, MTH FTC Resume Examples & Samples

  • Develops overall brand marketing strategy for CNBC in EMEA in conjunction with VP International Marketing & Communications
  • Develops new, and deepens existing, strategic brand partnerships to grow the reach of CNBC and strengthen our relationship with consumers of business and financial news
  • Manages and oversees use of the CNBC EMEA marketing budget
  • Manages and oversees creative development and implementation
  • Manages use of external agencies as and when required
  • Develops and implements a fresh approach to digital marketing activity
  • Liaises with colleagues in news, sales and other CNBC departments to ensure new products and services are duly promoted to the marketplace. Maintains positive relationships with colleagues at CNBC US and CNBC APAC to deliver worldwide brand awareness opportunities
  • Strategic thinker with ability to spot market opportunities and use good judgement
  • Excellent organisational skills and people management capability
  • Creative thinker and problem solver who is self-motivated and driven by success
  • Computer literate (MS Office and beyond)
  • Eligible to work in the UK
4

Partnerships Marketing Manager Resume Examples & Samples

  • Manage day to day of brand partnerships that align with Fitbit’s brand, product and business goals
  • Execute existing partnership programs and identify opportunities for growth
  • Work cross-functionally with legal, marketing, product, and engineering teams
  • Responsible for delivering defined ROI, key learnings, reporting and evaluation of partnership impact to drive market share growth, brand awareness and incremental sales
  • Strong understanding of current trends, patterns, and events in health/fitness industry
  • At least 5 years of consumer marketing experience
  • Comfortable speaking about API’s and fluency with data access partnerships
  • Organized, detail oriented team player
  • Enjoy working in a dynamic, fast-paced environment
  • Very strong social and relationship building skills and a smart negotiator
  • Creatively proficient with PowerPoint and/or Keynote -- must create/deliver highly impactful presentations
  • Must be a self-motivated and energetic person that works/plays well with others
  • Demonstrated experience and passion for health, diet and fitness activities and/or causes
5

Bank Partnerships Marketing Manager Resume Examples & Samples

  • Plan development
  • Acquisition Focused Planning and Execution
  • Solid Card Issuance & acquiring marketing practitioner with relevant experience
  • Marketing acumen: must have hands on practical executional experience with different elements of the consumer marketing discipline: inclusive of online/digital, customer acquisition, product innovation, rewards or loyalty platforms, engagement, marketing project management
  • Influencing skills: ability to inspire, influence and work with external Bank Partners and diverse group of internal contacts
  • Driving Results: proven record of driving results. Candidates should be able to demonstrate strong existing experience of delivering business results, those to include results through external to partnerships
  • Flexibility and change management: an ability to embrace and drive change essential
  • Solid numeric and financial acumen: have experience of producing issuance KPI plans/tracking, campaign performance assessment, general budget management
  • Multi-Tasking: ability to manage and drive multiple projects
  • Desire to learn and develop: ability to pro-actively seek knowledge and best practice in order to increase own acumen and ability to influence Partners on respective subjects
6

Partnerships Marketing Manager Resume Examples & Samples

  • Strategize and manage all brand & partner produce exclusives to support strategic marketing initiatives and in-store retail launches
  • Lead strategy and planning for brand and influencer IRL event activations
  • Coordinate influencer partnerships for key brand franchises including One Kings Lane’s Makeover Program and The Studio at One Kings Lane seasonal retail launches
  • Partner with creative, editorial and social team to strategize new content marketing initiatives and help to produce top of class visual assets
  • Develop and maintain relationships with new and existing contacts including trade, designers, top-tier celebrities, brand, influencers, bloggers and media
  • Proactively ideate partnerships pitches around seasonal trends and OKL product launches that drive awareness and traffic back to the site
  • Measure ROI on partnership marketing initiatives and report the results to leadership on an ongoing basis
  • Bachelors degree with minimum 5 years experience, preferably in an in-house partnerships team, brand marketing, PR / communications or influencer agency environment
  • Ability to develop and implement agile team processes and workflows
  • Well versed in building promotional plans between partners and brands
  • Experience developing and executing integrated marketing plans and initiatives and hands on experience managing brand partnerships
  • Knowledge and experience with social media platforms, including Instagram, Facebook, Pinterest and Twitter
  • Ability to work in a fast paced environment with changing priorities
7

Brand Partnerships Marketing Manager Resume Examples & Samples

  • Initiate, structure, and establish high-impact strategic brand partnerships that drive incremental trip growth for riders and drivers
  • Manage and strengthen existing partnerships to maximize the end-user experience and and keep Uber the app of choice
  • Leverage data, insights, and measurement to build innovate marketing campaigns that reach partner audience targets and achieve ROI goals & objectives
  • Craft strategy for our partnerships team, identifying new partners and verticals that help grow the bottom line while staying on brand
  • Establish relationships internally and externally with known brands and brand and advertising agencies
  • Create engaging campaigns that are promoted across a mix of channels and methods—from a sponsored rides campaign with a financial services partner to an on-demand stunt that celebrates key cultural moments in our cities
  • Work across several internal functions and teams to create partner strategy that drives meaningful business results
8

Brand Partnerships Marketing Manager Resume Examples & Samples

  • Initiate, structure, and establish high-impact strategic partnerships with brands and premier events that drive incremental trip growth for riders and drivers
  • Manage partnerships in various phases of development with cross-team stakeholders to strengthen existing partnerships to improve the end-user experience and and keep Uber the app of choice
  • Use data, insights, and measurement to build innovative marketing campaigns that reach partner audience targets and achieve value goals & objectives
  • Establish relationships internally and externally with known brands and brand agencies
  • Create engaging campaigns that are promoted across a mix of channels and methods—from a sponsored rides campaign with a financial services partner to an on-demand stunt with a lifestyle brand during key moments for our cities
  • Work across several internal functions and teams to create partner strategy that drives significant business results