Enterprise Marketing Manager Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the enterprise marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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CB
C Bosco
Chadd
Bosco
3660 Will Junctions
Phoenix
AZ
3660 Will Junctions
Phoenix
AZ
Experience Experience
08/2014 – present
Houston, TX
Senior Enterprise Marketing Manager
Houston, TX
Senior Enterprise Marketing Manager
08/2014 – present
Houston, TX
Senior Enterprise Marketing Manager
08/2014 – present
  • Responsible for developing the EU marketing plan and budgets for enterprise marketing on an annual basis
  • Serve as overall project manager and liaison for demand generation and content creation activities
  • Demand generation (email, direct marketing, webinars, list acquisition, etc)
  • Sales tools (data sheets, white papers, presentations, etc)
  • Awareness Media buying with print and online sources
  • Create high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our services
  • Manage all elements of tradeshow and event logistics, including booth space rental, ordering services, shipping logistics, graphic displays, lead retrieval, reporting, etc
04/2008 – 07/2014
Philadelphia, PA
Marketing Manager Enterprise
Philadelphia, PA
Marketing Manager Enterprise
04/2008 – 07/2014
Philadelphia, PA
Marketing Manager Enterprise
04/2008 – 07/2014
  • Gathering and reporting on campaign results to showcase the value of our marketing efforts
  • Establishing relationships with the various business teams including product, sales and R&D
  • Managing the creation of collateral for all supporting businesses and developing the internal and external distribution strategy of that content
  • Gaining knowledge of the products that will ultimately help in the development of marketing programs that provide significant value to the business
  • Managing and maintaining the year-long budget allocation and reconciliation for the businesses they support
  • Track record of success in working in and influencing a fast-paced, fast-growing global organization
  • Creating external awareness and thought leadership opportunities that aid in promotion of the Enterprise Solutions brand as well as the specific businesses they support
05/2002 – 10/2007
Houston, TX
Enterprise Marketing Manager
Houston, TX
Enterprise Marketing Manager
05/2002 – 10/2007
Houston, TX
Enterprise Marketing Manager
05/2002 – 10/2007
  • Develop, align and execute Enterprise Marketing Initiative plan to increase revenue with Product Marketing, Business, Product, Regional Marketing and Sales
  • Creating, localizing and distributing case studies
  • Organize and implement marketing events, including exhibitions, seminars, tradeshows and product launch
  • Highly conversant in digital media; in tune with evolving best practices in advertising, email, search, social, and mobile content delivery
  • Demonstrated success in developing marketing plans and programs to support specific business and sales objectives
  • Proven track record of executing successful, targeted, and innovative account-based marketing
  • Measure the success of your account-based marketing programs from a contact, pipeline and marketing investment perspective
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Belmont University
Bachelor’s Degree in Marketing
Skills Skills
  • Highly accountable
  • Understanding of the manufacturing and/or automotive industry and customers is highly desirable
  • Understanding of the AEC industry and customers is highly desirable
  • Solid written, verbal, interpersonal and presentation communication skills
  • Knowledge of data and customer segmentation
  • Attention to detail
  • Ability to work in a dynamic environment
  • Good interpersonal skills
  • Ability to multi-task with a sense of urgency
  • Ability to present ideas and marketing plans to various stakeholders across the organization
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1

BB Marketing Manager Small & Medium Enterprise Businesses Resume Examples & Samples

  • LI-RB1
  • Strong written, verbal and interpersonal communication skills
  • Strong and consistent project management skills coupled with a refined ability to multi-task. Ability to consistently adhere to and manage various processes is critical
  • Experience in the development and implementation of marketing communications plans
  • Experience and/or working knowledge of media/public relations inclusive of nurturing and maintaining relationships with media resources
  • Experience developing client relations and business development initiatives
  • Demonstrated use of creative thinking as it relates to the effective marketing of a company inclusive of its services and professionals
  • Proven capability to develop, manage and report on annual and project budgets
  • Ability to work effectively in situations driven by deadlines or which require flexibility to approach and situation
  • Experience and ability to utilize effectively the following: Microsoft Excel, PowerPoint, Word and to some extent, Access
  • Working knowledge of design – layout, brand integration, and basic design concepts
  • Provide marketing and business development support to the company’s management and professionals – ie. Marketing plan writing and brief development, etc
  • Responsible for communicating and providing updates on segment marketing activities and accomplishments to company management/leadership on a monthly basis
  • Oversee and manage the company brand and image as it relates to consistency of logo use, presentation in company marketing materials and channels, consistency of messaging and positioning and appropriateness of representation in sponsorships and events
  • Oversee the development of all marketing collateral materials, designed to meet the company’s brand identity standards, when requested or needed
  • Oversee and manage all advertising (print, radio, TV, digital, online, etc.)
2

Enterprise Marketing Manager Resume Examples & Samples

  • Devise and drive the market strategy for the selected enterprise Top Accounts to deliver Exec Engagements & Pipeline coverage for sales organization. This role owns the enterprise Exec Targets & Pipeline targets on selected Top Accounts and this will be a key success KPI metric
  • Provide strategic marketing planning insight to Sales on the appropriate marketing activities for the progressive stages of the sales cycle: lead generation
  • Act as an extended resource to the global and enterprise account sales teams, in charge of the select Top Accounts, and attend Account Business Reviews and other meetings as appropriate; present Marketing plans and updates to Sales and Marketing leaders
  • Create and manage the enterprise marketing plan related to some selected global and enterprise Top Accounts to support DACH revenue goals. Plan to encompass alliance partner, channel partner, and directly managed tactics, campaigns, events and activities across c-level, executive, management and technical audiences
  • Drive ABM marketing programs in DACH and mix with some tailored Marketing programs (if needed). Many of these programs will be delivered onsite at a customer or prospect location and include: events, seminars, workshops, and roundtables. Other programs will be delivered offsite, such as hospitality/intimacy programs or larger 1-to-many events. Additional, company-specific programs will be delivered online such as webinars, email campaigns and newsletters
  • Create and manage the enterprise marketing and Exec Engagement program. It includes message definition, collateral generation and creation of Exec Engagement forums and opportunities using industry events, existing and custom VMware events and account-specific activities
  • Ensure that enterprise sales and marketing objectives, strategies and execution are aligned to ensure effective team working. Manage effective bi-directional communications with internal and external enterprise sales and other stakeholders
  • Create and manage an enterprise marketing dashboard that tracks Exec Engagements and success level with enterprise segment related to any selected Top Account and the effectiveness of marketing activities
  • BA Degree or equivalent required, MBA or equivalent preferred
  • Strong Microsoft Office skills required
3

Enterprise Group Digital Marketing Manager Resume Examples & Samples

  • Guiding the WW program managers’ campaign and demand generation strategy related to maximizing results digitally
  • Coordinate and supervise region and WW marketing resources as well as outside telemarketing agencies in tactical implementation and execution of digital marketing program
  • Select, manage and develop agencies or contractors
  • Serve as digital marketing consultant and strategist for assigned marketing and sales teams
  • Lead strategic and integrated programs for the company, worldwide business group or across a region
  • Be recognized as an authority and thought leader and contribute to the development and adoption of innovative digital marketing principles and practices across HP
  • Global scope
  • Frequently interacts with senior levels of the company, and in particular, senior Marketing leaders
  • Demonstrated ability to link communications plans and activities to business results
  • Proven experience managing, leading, driving and measuring virtual teams in a matrix environment toward common goal
  • Agency and budget management
  • Ability to interact with all levels of the company top to bottom, including most senior company management
4

Enterprise Marketing Manager, Dach Resume Examples & Samples

  • Devise and drive the Decision Maker Exec Engagement strategy for the Enterprise Accounts to deliver Exec Engagements & Pipeline coverage for sales organization. This role owns the Enterprise Exec & Pipeline Targets within the DACH region and this is a key success KPI metric
  • Provide strategic marketing planning insight to Sales on the appropriate marketing activities for the progressive stages of the sales cycle: lead generation via Decision Maker Activities
  • Create and manage the enterprise marketing plan related to the Enterprise Accounts to support DACH revenue goals. Plan to encompass alliance partner, channel partner, and directly managed tactics, campaigns, events and activities across c-level, executive, management and technical audiences
  • Create and manage the Enterprise Marketing and Exec Engagement program. It includes message definition, collateral generation and creation of Exec Engagement forums and opportunities using industry events, existing and custom VMware events and account-specific activities
  • Own the planning, coordination, project management and execution of Decision Maker & Exec Engagements events across the DACH region
  • Own the delivery of materials to ensure the enterprise VMware value proposition is effectively articulated and is role and segment-specific through presentations, references and collateral
  • Strong enterprise IT marketing background, 10 years of directly relevant experience
5

Enterprise Marketing Manager, France Resume Examples & Samples

  • Understand customer requirements and market opportunities for input into Enterprise GTM and marketing plans
  • Create and manage the enterprise marketing plan related to some selected global and enterprise top accounts to support France revenue goals. Plan to encompass alliance partner, channel partner, and directly managed tactics, campaigns, events and activities across c-level, executive, management and technical audiences
  • Provide strategic planning insight to Sales on the appropriate marketing activities for the progressive stages of the sales cycle: lead generation, opportunity creation, deal movement, and deal close
  • Deliver business value content that will accelerate the adoption of new products/solutions
  • Implement a comprehensive portfolio of ABM programs
  • Regularly conduct in depth evaluation and analysis of programs adoption and execution success
  • Work with the customer reference team to ensure availability and quality of amazing/flagship customer cases in support of the Enterprise GTM plan and the product portfolio
  • Act as an embedded resource to the global and enterprise account sales teams, in charge of the select top accounts, and attend Quarterly Business Reviews and other meetings as appropriate; present Marketing plans and updates to Sales and Marketing leaders
  • Create and manage an enterprise marketing dashboard that tracks exec engagement and success level with enterprise segment related to any selected account and the effectiveness of marketing activities
  • Develop a quarterly enterprise marketing plan & budget, spend the budget in a compliant way and be accountable, track and measure the ROI according to budget rules and guidelines
  • Our ideal candidate is a leader and a top performer with functional experience in Enterprise software and services. This senior person should be a self-starter and have the ability to work effectively in high-energy, fast paced, cross-functional teams, and be able to confidently communicate and work collaboratively with peers and senior executives
  • Relevant enterprise marketing experience and track record of demonstrable and measurable success with a strategic, business to business technology provider
  • Ability to interface with all levels in a Sales organization including sales reps, tech consultants, regional managers and senior leadership
  • Excellent interpersonal and persuasive skills
  • Must be able to create and deliver presentations to internal constituencies (Sales and Marketing) and at senior level
  • High energy, can-do attitude
  • Comfort and experience with being the go-to marketing resource in the field
  • Strong leader, influencer and team player
  • Strong problem solving capabilities at a strategic level
  • Self-motivated, innovative, and creative
  • Proven ability to be successful in a dynamic and high achievement-oriented environment
  • Strong enterprise IT marketing background, minimum of 10 years of directly relevant experience
6

Enterprise Marketing Manager Resume Examples & Samples

  • Devise and drive the market strategy for the selected enterprise accounts to deliver Exec Engagements & Pipeline coverage for sales organization. These will be key success KPI metrics
  • Act as an extended resource to the enterprise account sales teams for select Enterprise Accounts, and attend Account Business Reviews and other meetings as appropriate; present Marketing plans and updates to Sales and Marketing leaders
  • Be a key contributor to the adoption and ongoing development of the over ABM and OBM marketing programs in UKI, including tailored on-site events, seminars, workshops, and roundtables, as well as full integration into wider hospitality/intimacy programs or larger 1-to-many events
  • Own the delivery of account or opportunity specific materials to ensure the enterprise VMware value proposition is effectively articulated through presentations, references and collateral
  • Create and manage a marketing dashboard that tracks Exec Engagements, customer intimacy and opportunity sales stage progression for select enterprise
  • Strong enterprise IT marketing background, significant directly relevant experience
7

Enterprise Marketing Manager Resume Examples & Samples

  • Collaborate with sales on account plans, marketing strategy, tools and customer programs. Identify marketing opportunities to intentionally support and drive the business
  • Plan out strategic account-based marketing plans with clear growth, executive contact, pipeline and revenue objectives
  • Proactively manage and nurture contacts within named accounts and engage that audience consistently with innovative, unexpected and intentional marketing to drive account opportunities
  • Foster peer-to-peer interaction in named accounts within their industry and across industries to enable customers to share best practices
  • Develop new and leverage existing programs, tools and assets designed to showcase Autodesk as a strategic partner to enable the customer to get the most value out of our solutions, relationship and services as an enterprise customer
  • Own execution of your programs for named accounts including planning, logistics, speaker and onsite management, budget, list management, follow up and reporting
  • Measure the success of your account-based marketing programs from a contact, pipeline and marketing investment perspective
  • Navigate the Autodesk organization and leverage professional networks to identify internal and external resources, stakeholders, and programs that support enterprise account objectives
  • Serve as ‘voice’ of the enterprise account teams and their customers to the larger Autodesk organization to ensure that their needs are taken into account as programs and tools are developed and put into place
  • Bachelor’s degree in marketing or related field with minimum of 5+ years in B2B enterprise software
  • Demonstrated ability to provide strategic and consultative input to sales team
  • Proven track record of successfully originating fresh breakthrough ideas in an account based marketing capacity to support sales objectives, validating those ideas with key stakeholders and carrying them through to execution
  • Direct customer-facing experience in enterprise, account-based, field marketing or solution sales role
  • Executive engagement and event management experience
  • Solid written, verbal, interpersonal and presentation communication skills
  • Self-motivated team player able to work cross-functionally
  • Experience using salesforce.com
  • Ability to travel. (up to 25% during peak times)
  • You’re an innovator. You understand enterprise sales and your accounts inside out, have the innate ability to propose and execute new approaches and programs to move account plans forward
  • You’re strategic and tactical. You provide input to account plan strategy to ensure marketing is relevant and leveraged. You strategically add value to the sales process, as well as roll up your sleeves to execute on tactical programs and plans to get things done
  • You create and leverage your networks. In order to extend your own intentional account-based efforts, you create and leverage relationships and contacts internally and externally to enhance programs provided to enterprise customers
  • You have a reputation for execution and results. Not only can you create, propose and sell your program ideas, you are known for driving alignment with sales and executing upon programs, assets and agreed deliverables
  • You’re an extension of the sales team. You’re a marketer with a customer-focused and business development orientation. You are comfortable in front of all levels of enterprise customers, often serving as the ‘face’ of marketing to the customer
  • Executive presence. You have a natural ability to interface with internal and external executives
  • Relationship focused
  • Proactive communicator
  • Self-motivated
  • Influential
  • Problem solver
8

Marketing Manager Enterprise Resume Examples & Samples

  • Gathering and reporting on campaign results to showcase the value of our marketing efforts
  • Understanding the marketplace including audiences in each market and competitive landscape
  • Managing the creation of collateral for all supporting businesses and developing the internal and external distribution strategy of that content
  • Creating external awareness and thought leadership opportunities that aid in promotion of the Enterprise Solutions brand as well as the specific businesses they support
  • Managing and maintaining the year-long budget allocation and reconciliation for the businesses they support
  • In addition, a key responsibility of the job will be to understand and become an advocate for the Bloomberg brand and ensure that all marketing activity undertaken on behalf of the Bloomberg Professional service is aligned with and supports the Bloomberg brand
  • Exposure to B2B marketing specifically in the EMEA markets OR in financial services preferred
  • Proven track record executing and tracking lead scoring programs
  • Excellent project management and organizational skills, including the proven ability to handle multiple complex projects simultaneously with multiple audiences and against deadline
  • Facility with Microsoft Office
9

Enterprise Marketing Manager Dach Resume Examples & Samples

  • Devise and drive the Digital Marketing & Campaign strategy for the Enterprise, Public and Top GB Accounts to deliver Pipeline coverage for sales organization. This role owns the Enterprise Pipeline Targets within the DACH region and this is a key success KPI metric
  • Provide strategic marketing planning insight to Sales on the appropriate marketing activities for the progressive stages of the sales cycle via lead generation
  • Create and manage the enterprise marketing plan related to the Enterprise, Public and Top GB Accounts to support DACH revenue goals. Plan to encompass alliance partner, channel partner, and directly managed tactics, campaigns, events and activities
  • Create and manage the Enterprise Marketing program. It includes message definition, collateral generation and creation of Exec Engagement forums and opportunities using industry events, existing and custom VMware events and account-specific activities
  • Own the planning, coordination, project management and execution of Industry Events across the DACH region
  • Own the planning, coordination, project management and execution of Digital Marketing (Web, Social Media) across the DACH region
  • Create and manage an enterprise marketing dashboard that tracks Pipeline and success level with enterprise segment related to any selected Enterprise, Public and Top GB Accounts and the effectiveness of marketing activities
  • Develop a quarterly enterprise marketing budget plan, spend the budget compliant and be accountable, track and measure the ROI according to budget rules and guidelines
10

Senior Enterprise Marketing Manager Resume Examples & Samples

  • 8+ years of Information Technology/ SaaS or Cloud Services product marketing experience
  • Must be well versed in current advertising trends, best practices, reporting, and maintain knowledge base of future trending
  • Proficient to expert experience with Salesforce.com
  • Proficient to expert experience with Marketing Automation tools, i.e., Marketo or Eloqua
11

Enterprise Marketing Manager Resume Examples & Samples

  • Manage Japan marketing to generate sales demand and drive NVIDIA brand visibility in the market place
  • Working with OEM/Channel partners on product readiness and go-to market activities
  • Act as a liaison between customers, NVIDIA sales teams and business units on all matters related to businesses in Japan
  • Manage relationships and communicating with key influencers and communities through newsletter, blog and social media channels
  • Creating, localizing and distributing case studies
  • Sets task level goals & project level schedules
12

Enterprise Marketing Manager, UK Resume Examples & Samples

  • Work pro-actively with the UK Named Sales leadership and individual Named Account Managers to both implement global campaigns as well as build and execute activities aligned to the UK sales strategy and pipeline requirements
  • Build and execute go to market plan to generate sales pipeline, create market awareness and build customer loyalty. Campaigns will target existing customers for ‚expand‘ opportunities as well as whitespace net new prospects
  • Demand generation activities include key account activities, Qlik events, 3rd party events, SI/partner comarketing activities, campaigns, telemarketing, Marketo campaigns, social media activities, etc For demand generation activities, directly own and execute audience generation, campaign/event management and coordinate all Qlik/external resources required
  • Work collaboratively with the Qlik Global and EMEA marketing teams to contribute to and execute global integrated marketing campaigns – including content syndication, nurture campaigns, webinars, events, social media campaigns, etc
  • Proactively management campaign follow-ups and success
  • Develop and maintain relationships with internal teams, vendors and contractors for the development and production of Qlik events, third party event attendance and Qlik campaigns
  • Track and report on activity success and progress of responses through to qualified pipeline opportunities and closed won sales, using Qlik applications
  • Demonstrate knowledge of BI market, Qlik solutions; current and upcoming industry standards and trends; competitor strategies; customer needs
  • Demonstrate knowledge of marketing to the enterprise sectors – key account and value-based marketing
  • Manage marketing budgets to ensure campaigns are delivered on time, within budget, whilst meeting quality standards, ROI and pipeline goals
  • Timely management and population of relevant systems – including SFDC for lead and opportunity tracking and for campaign management, Marketo for campaign execution and Qlik’s own applications for campaign planning and tracking
  • Engage with the sales teams and SI/partners to facilitate customer references (for PR plan and Customer Reference Programme)
  • Regular reporting and updates as required
  • Previous Marketing campaign role in enterprise software company
  • Five or more years of experience in pipeline lead generation marketing in large Enterprise accounts Key Account Marketing experience
  • Previous people management experience
  • Understanding of campaign management, target marketing and sales process
  • Good SI marketing experience
  • Social media skills and experience Excellent written and verbal communications
  • Resourcefulness in problem-solving
  • Excellent people skills and an upbeat and enthusiastic attitude
  • Strong organisational skills and keen attention to detail
  • Strong IT/systems skills
  • Superior professionalism and judgment
  • Tools: Salesforce.com; Marketing automation tools – Marketo/ Eloqua
  • People management o Working in a virtual team o Communications skills
  • Process management o Event and Project management o Budget management
  • Information management o Data profiling and cleansing o Analysis and reporting
  • Personal Attributes: Live the Qlik core values every day’ (take responsibility, move fast, challenge, teamwork, open & straightforward)
  • Enjoys working in a fast moving and challenging environment
  • Team driven and hungry for success
  • Flexible to meet the changing needs of the business and willingness to take on new responsibilities as and when required
  • Ability to work and communicate at all levels
  • Outgoing, highly self-motivated and strong character
  • Well organised and very hands on approach with an ability to prioritise based on business goals
  • Enjoy networking and working as part of a team
  • Some travel will be required- flexible about traveling in the UK/overseas
  • Contributor of new ideas and best practices
  • LI-SS
13

Enterprise Marketing Manager Resume Examples & Samples

  • Create and successfully drive awareness, adoption, and usage of AWS through innovative, scalable and leveragable platform programs - including marquee platform conferences, online marketing, nurture & loyalty programs, content marketing, social marketing and customer reference program
  • Plan, develop, and execute marketing strategies to target technical and business decision makers and developers in the Enterprise segment throughout ASEAN
  • Support the AWS Executive Engagement program across the region
  • Execute on the ASEAN marketing programs and work with the Enterprise sales team in ASEAN to drive business growth and achieve revenue targets in strategic accounts
  • Craft and develop compelling messaging and tools focused on customers (solution videos, customer success stories, flyers) for use on the web, at live events and in customer facing programs
  • Will have held a similar marketing position within the IT Industry, with a minimum of 10 years
  • Experience in a dynamic start-up or high growth environment is preferred
  • Demonstrated ability to build & execute a marketing strategy with clear goals & objectives to align to the ASEAN business and sales objectives and support the growth targets
  • Degree qualifications (Bachelors or Masters Degree in relevant subject); MBA a plus
  • 10 years of proven experience in project management within a marketing discipline
14

Asean Enterprise Networks Marketing Manager Resume Examples & Samples

  • 5+ years of professional content writing and marketing experience in the technology industry (either B2B or B2C)
  • Broad technology awareness with a passion and specific knowledge for Enterprise Networks technologies
  • Ability to develop impactful marketing plan from conception through to execution
  • Experience in digital marketing and social media a plus
  • Fluent in English. Ability to read Thai or Vietnamese a plus
15

Enterprise Marketing Manager Resume Examples & Samples

  • Creating an enterprise customer segmentation model that allows the organisation to determine what levels of service and cost to serve model is appropriate and consistent across specific segments
  • Creating and commercialising strategically aligned customised solutions, based on customer expectations
  • Generating customer engagement and customer insights and testing of concepts
  • Gathering insights from J&J globally, across all three sectors, in the solutions area; and
  • Internal stakeholder engagement
16

Senior Enterprise Marketing Manager Resume Examples & Samples

  • Entrepreneurial by nature and infinitely curious
  • Very strong search, event, nurturing and retargeting experience delivering demonstrable results
  • Experience in establishing new brands in new markets, experience of UK, France and Germany a plus
  • 10+ years’ experience in a similar senior marketing role in a fast pace product orientated environment
  • Mastery of written communications with experience developing high-impact sales materials for a successful enterprise technology, SaaS or Cloud Services company
  • Ability to think strategically and commercially; spotting new ways to engage, acquire and retain customers in as cost effective way as possible
  • Honours Degree in Marketing, Business, or related field
  • Experience of managing relationships with outside agencies, suppliers and customer groups
  • A natural communicator with excellent negotiation, persuasive, presentation and interpersonal skills at all levels
  • As success builds, experience of managing and developing direct reports
  • Proven leadership skills
  • Experienced in managing budgets, strategy planning and achieving targets
  • Proven ability working with multiple stakeholders
  • Passionate about Marketing
  • Proven ability to deliver results within given timelines
  • Demand generation (email, direct marketing, webinars, list acquisition, etc)
  • Sales tools (data sheets, white papers, presentations, etc)
  • Awareness Media buying with print and online sources
  • Performance reporting, analytics, measurement, campaign analytics
  • Manage all elements of tradeshow and event logistics, including booth space rental, ordering services, shipping logistics, graphic displays, lead retrieval, reporting, etc
  • Creation of new and/or localisation of existing sales tools and product collateral to support language and regional messaging requirements, i.e., data sheets, white papers, sales presentations, webinars, call scripts, and other documentation as needed
17

Enterprise Marketing Manager Resume Examples & Samples

  • Define the messaging, positioning and image delivery of overall VMware Corporate and individual product portfolio to India
  • Develop and execute customer-driven, locally oriented marketing strategies and programs that will increase customer demand, sales, and positively impact VMware brand equity in India
  • Work with APJ marketing develop and localize marketing strategies, leverage both internal and external resources for best practice
  • Organize and implement marketing events, including exhibitions, seminars, tradeshows and product launch
  • Responsible for marketing operations in India including executing on the VMware go-to-market strategy, and coordinating all elements of an integrated marketing program
  • Develop a high-level marketing plans for India aligned with the business priorities of the India business
  • Conduct primary and secondary market research and advise APJ and country stakeholders on sales and marketing strategies
  • Successfully champion an integrated, solutions-based marketing operation for the India region, bringing organizational stability and marketing expertise to a function that had maybe previously been regarded as a largely event and lead generation role
  • Produce quarterly reports on market and industry for APJ and local management team
  • Direct day-to-day market research and competitive analysis projects
18

Enterprise Marketing Manager Resume Examples & Samples

  • Develop, align and execute Enterprise Marketing Initiative plan to increase revenue with Product Marketing, Business, Product, Regional Marketing and Sales
  • Collaborate with regional marketing teams to ensure programs are developed and executed globally with local partners and sales
  • Lead 360 degree campaigns that span advertising, social media, events, and co-marketing that leverage Enterprise partners’ distribution and reputation
  • Own specific work streams and manage all components related to that work-stream (strategy, creative, distribution, in-market implementation, financial models, business metrics, etc.)
  • Collaborate across the organization to ensure proper integration. Leverage and integrate marketing programs driven by other teams (especially demand and content marketing)
  • Work with individual account managers and regional sales managers to understand account needs and insights - develop programs accordingly
  • Analyze data and provide visibility of trends. Share results and recommendations with team and senior leadership
  • Bachelor’s degree, with more technical focus. MBA or MSc preferred
  • 8-10 years plus experience with a Bachelor’s Degree, or 5-7 with a Master’s Degree in technology enterprise marketing with understanding of OEM, ODM, VARS, IT channel distribution, IT Go to Market strategy and B2B buying cycle. Experiences in enterprise storage marketing will be a plus, particularly to the data centers and cloud service providers
  • Demonstrated success in developing marketing plans and programs to support specific business and sales objectives
  • Highly conversant in digital media; in tune with evolving best practices in advertising, email, search, social, and mobile content delivery
  • Analytical, Critical & Creative thinking – must have strong analytical skills, familiar with business revenue forecast modelling and the ability to disaggregate issues and apply critical thinking to inform recommendations and decision-making
  • Excellent organizational skills - demonstrated experience in managing projects that have tight deadlines, limited resources, and cross-functional dependencies
  • Outstanding written, visual, and verbal communication skills - to formulate and articulate contractual, technical, financial, and value points with external partners and internal teams
  • Experience managing budgets and working with 3rd party vendors
  • Experience in leading cross-functional projects with sales, other marketing groups, business unit, operations, etc
  • Passionate about driving change and finding better ways to improve results
19

Enterprise Analytics & Data Products Marketing Manager Resume Examples & Samples

  • Developing a product proposition which enables the EAD organization to market their products internally to the different customers and externally to the CDO community
  • Creating and executing an annual change and communication plan reflecting EAD evolving roadmap, EAD internal needs and PMI key events; Regularly update all relevant stakeholders on the progress
  • Documenting expected impacts of EAD activities, concerns, area of resistance, identify change enablers, propose adequate action plans and intervention
  • Together with EAD Management team identifying missing internal EAD team capabilities and suggesting the development approach leveraging on available PMI training programs and HR expertise
  • Driving the development of the programs (collaborating with PMI HR and PMI Transformation team) to address the missing organizational capabilities related to Enterprise Data and analytics
  • Designing and delivering EAD communication and capability building platforms for all relevant stakeholders including commutation and training materials, storytelling, Q&A, videos, lunch & learn, surveys
  • Collaborating with other PMI teams with similar responsibilities to re-use proven methods and tools
  • Working with EAD Team Leads to support the delivery of targeted communications of a particular EAD sub-team
20

Enterprise Marketing Manager Resume Examples & Samples

  • Understanding local market and customer dynamics
  • Creating regional marketing plans
  • Working with the Digital Marketing Campaigns Team, as we well as local sales teams to develop and execute marketing programs that are aligned with local sales objectives
  • Execute global and EMEA programs in the local market
  • Understanding of the trends and issues facing marketers in the digital age
  • Knowledge of customers and competitive marketing programs, which is used to develop effective marketing programs and messages
  • Viewed as a credible partner to sales
  • Presents convincingly to executives, partners, and customers
  • Works well with agencies and partners to deliver outstanding and creative marketing execution
  • BA/BSc Degree
  • 3+ years experience working in B2B technology enterprise marketing, ideally in a marketing technology vendor
  • Demonstrable experience of delivering pipeline and revenue
  • Product marketing experience
21

Marketing Manager Enterprise & Gaming Resume Examples & Samples

  • Propose and execute end to end Enterprise & Gaming | Vertical Marketing Plan to align with marketing objectives and business objectives
  • Especially, focus on developing gaming segment campaign with Korea and APAC team
  • Work with Enterprise Sales Account, Business Development and Marketing team
  • Propose and execute global gaming segment marketing program across the region
  • Support the Marketing team on new AWS accounts, events and demand generation campaigns
  • Collaborate with the Marketing Programs and PR Manager to manage projects, related budgets and successful campaign execution
  • Provide support for trade shows and/or corporate events
  • Ability to create, propose and implement a comprehensive marketing plan within the allocated time frames
  • Propose high impact marketing action plans customized to the needs of specific areas of responsibility
  • Ability to deliver results including clear ROI reporting
  • Support the AWS Executive Engagement Program
  • 7+ years of proven experience in project management within a marketing discipline
  • Experience writing and/or editing marketing content
  • Customer focus (sincerely wants to improve customer experience)
  • Skill to plan and create appropriate content to the target audience
  • Fluent in written and spoken English and Korean
  • Experience of working in rapid growth companies / industries, both client and agency experience preferred
  • Knowledge about cloud computing market and technologies
22

Enterprise Marketing Manager, Benelux Resume Examples & Samples

  • Understanding of the trends and issues in the digital economy and broader business world both in Benelux and beyond
  • Use of customer/competitive insights blended with creativity to develop innovative marketing programs and messages
  • Viewed as a role model across the organization
  • Strong ability to influence peers through collaborative working
  • BA/BS, Master
  • 10+years’ experience in technology/digital marketing industry,
  • International experience, ideally having spent time working in more than one country
  • Strong leadership track record of making a difference and driving change
  • Native Dutch speaking, excellent English skills, French is a plus
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Enterprise Marketing Manager Resume Examples & Samples

  • Manage & develop staff
  • Strong leadership and structured thinking skills: the ability to – at once – deliver succinct insights to leadership, engage peers in cross-functional projects, and hire and inspire direct reports
  • Track record of working collaboratively with cross-functional teams and building relationships
  • Sound judgment in prioritizing deliverables with limited oversight
  • Strong strategic planning, operational and organizational skills and comfort with ambiguity
  • Exceptional communication, business writing and presentation skills
  • Excellent quantitative, analytical and problem-solving skills
  • Demonstrated business instinct and financial acumen
  • Insatiable curiosity, resourcefulness and a passion for teaching and learning
  • Test and learn mentality, agile, high energy, can-do attitude
  • Expertise in MSFT Office (esp. Excel and PowerPoint) and experience with Salesforce.com preferred
  • Bachelor’s degree required, Master’s degree preferred
  • 5-7 years of professional experience in the healthcare industry; experience engaging health system C-Suite preferred
  • Experience in strategic marketing and/or market intelligence/industry research & analysis
  • Experience building and managing teams of direct reports; on and off shore team experience welcome
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Enterprise Marketing Manager Resume Examples & Samples

  • Assist in the creation and management of a one-Ally journey for our customers, so that each customer is experiencing the Ally brand to the fullest
  • Create a customer loyalty program that encourages long term relationships and encourages multi product adoption
  • Drive the execution of various campaigns centered around the customer lifecycle including onboarding, account management and utilization, retention and brand advocacy leveraging customer segmentation to maximize relevancy and response rates
  • Work with internal and external marketing agencies to define strategies and execute programs
  • Collaborate with stakeholders across the organization including channel and product owners, legal and compliance, operations, analytics, and more
  • Use data to drive program investments and creative while continually refining programs to optimize performance
  • Manage employees, mentor and provide opportunities for growth
  • 7+ years of experience in marketing, advertising, or related field
  • 5+ years CRM-specific experience
  • Knowledge of financial services and/or automotive industry
  • Proven success building CRM strategy
  • Ability to present ideas and marketing plans to various stakeholders across the organization
  • Ability to multi-task with a sense of urgency
  • Creative bend
  • Knowledge of data and customer segmentation
  • Some travel required (5-10%)
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Enterprise Field Marketing Manager Saas Benelux Resume Examples & Samples

  • Lead Execution of Enterprise marketing programs & Activities in Beneluxwith an Account Based Marketing (ABM) strategy
  • Align campaign tactics to buying cycle stages and solution areas based on the persona & Industry
  • Integrateprograms with regional and product marketing strategy supporting the business with awareness, leads and pipe contribution
  • Boost Awareness via Marketing Assets, Customer Public References & Stories, Paid | Earned | Owned Traffic + Conversion
  • Monitor, analyze and report on performance of each campaign & activity and communicate results and plan for improvement; check lead quality and sales follow-up, and action timely if required
  • Collaborate with the business development group to ensure successful follow up | Define and plan local campaigns with the marketing product lead director & the demand centre
  • Innovate: Lead tomorrow’s digital approaches. Tap constantly into new digital & social marketing approaches that may be of value, creating a pipeline of tests with pilots on the most promising (focus on scalability and business impact). Ensure best practice sharing
  • Web, Social create web traffic, localize website, boost campaign results by integrating social focusing on the Enterprise accounts
  • Customer Advocacy & Content: Use Customer References Stories, Use (local) asset Library with up to date Relevant Content (TOFU/MOFU/BOFU)
  • Strong knowledge of the various marketing disciplines especially Account Based Marketing and digital marketing; thorough knowledge and practical working experience of a wide range of direct digital marketing channels from website, to search engine, to social media channels, to digital multi-touch and nurture campaigns
  • Strong business acumen, analytical competency and influencing skills. Able to focus on the detail as well as the bigger picture
  • Demonstrable competencies in Enterprise Applications Marketing; experienced in developing and executing integrated modern marketing plans for IT companies based on business needs and with a deep understanding of audience generation strategies and segmentation for the complete buying cycle
  • Strong project planning and execution skills, with strong sense of project ownership and ability to anticipate possible roadblocks and provide viable solutions
  • Excellent organizational skills with the ability to prioritize, multitask and manage time effectively, and keep schedules and projects in order and up to speed
  • Experience of using modern marketing and sales processes and systems, preferred experience with Eloqua
  • Experience of working with third party suppliers and managing & motivating agencies to push creative barriers in communicating with customers
  • Excellent budget & project management skills
  • Excellent writing, editing and communication skills
  • Enthusiastic, open, flexible and extravert personality with strong drive and proven ability to perform in high-paced environment
  • Results driven (pipeline driven) and team-work oriented
  • Fluency in Dutch & English
  • University Degree required – with a focus on Sales, Marketing or Business preferred
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Enterprise Marketing Manager Resume Examples & Samples

  • Plan account-based annual, quarterly and ongoing strategic marketing plans for major accounts with clear growth, executive contact, pipeline and revenue objectives. Collaborate with sales on account plans, marketing strategy, tools and customer programs needed, identify any gaps in marketing focus required to support the business
  • Aggressively manage and nurture contacts in Named Accounts and engage that entire audience consistently with innovate and unexpected marketing to drive meetings and opportunities
  • Foster peer-to-peer interaction in Named Accounts by industry, role and cross-industry. Create opportunities for customers to share best practices
  • Own local execution of your top programs for Named Accounts including planning, logistics, negotiations, acquisition, speaker management, onsite management, budget, list management and follow-up
  • Develop and leverage programs, tools and assets designed to showcase Autodesk as a strategic partner to enable the customer to get the most value out of our solutions, relationship and services as an enterprise customer
  • Measure the success of Named Account account-based marketing from a budget, contact, and pipeline perspective
  • Identify internal groups, stakeholders and programs that can serve as resources to the field sales force to contribute to their enterprise sales efforts
  • Serve as the ‘voice’ of the enterprise account teams and their customers to the larger ISM organization to ensure that their needs are taken into account as programs and tools are tested, developed and put into practice
  • Demonstrate ability to provide strategic, consultative input to senior sales people on how to use marketing to grow an opportunity and exceed our goals
  • Proven track record of executing successful, targeted, and innovative account-based marketing
  • Solid understanding of sales process, business management and operations, including finance/revenue/pipeline principles
  • Ability to personally engage customers in dialog about their business needs and solutions
  • Ability to work and collaborate effectively in a dynamic environment
  • Experience in salesforce.com is helpful
  • Direct experience in enterprise, named account, account-based marketing or solutions sales
  • Experience in high-tech hardware or software would be very helpful
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TTS Channels & Enterprise Services & Digital Product Marketing Manager Resume Examples & Samples

  • 5-7 years of prior digital marketing experience in transaction services or a related field
  • A BS/BA and Master’s in Marketing
  • Communications or relevant marketing experience
  • Highly organized and deadline drive
  • Flexibility in a fast-paced environment necessary
  • Must have strong communication skills to provide clear detailed creative direction
  • Ability to think creatively and use sound judgment when making business decisions
  • Detail oriented, deadline drive and able to meet multiple deadlines while staying highly organized