Global Marketing Manager Resume Samples

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E Ondricka

Erick

Ondricka

4591 Danial Rapids

Houston

+1 (555) 227 7410

4591 Danial Rapids

Houston

Phone

p +1 (555) 227 7410

Experience Experience

Philadelphia, PA

Global Marketing Manager

Philadelphia, PA

Schoen Inc

Philadelphia, PA

Global Marketing Manager

Provide guidance and support to Sales Directors, Regional Sales Managers, Channel Business Managers, and Account Managers on the growth of this initiative
Continuously evolve and improve marketing programs to optimize performance and improve ROI; robustly manage marketing budget based on results and outcomes
Market Development – in partnership with colleagues, create and execute programs to develop the market for Curos™ products
Provide direct supervision and leadership thru objective setting, performance management, motivation, training and coaching
Work with Finance to develop and manage brand P&L
Proven P&L/budget management, complex project management, business development,
Work closely with regional marketing managers to build and execute marketing programs within their regions

Houston, TX

Global Marketing Manager Flow Cytometry

Houston, TX

Mayer-Kreiger

Houston, TX

Global Marketing Manager Flow Cytometry

Lead the development of the global integrated marketing campaigns across the Flow Cytometry product portfolio – including Clinical Instruments and Reagents
Development and writing persuasive value propositions and promotional messaging
Adapt and leverage content across the phases of the customer buying journey in alignment with key personas
Influence content creation to maximize impact in marketing campaigns
Translate technical content into customer messaging
Global campaign adoption and execution
Partner effectively with key stakeholder groups, particularly: 1) Business unit subject matter experts and product management 2) Regional marketing teams – Europe, Asia Pacific, Emerging Markets, and Japan 3) Sales organization 4) Digital Marketing Team

present

San Francisco, CA

Senior Global Marketing Manager

San Francisco, CA

Bartoletti and Sons

present

San Francisco, CA

Senior Global Marketing Manager

present

Roadmap and lifecycle Management: Monitor in-market feature performance, identify post-launch improvements
Builds and develops high performance brand team
Develop and execute competitive strategies based on thorough competitive intelligence and market analysis
Track competitive activities, proactively develop marketing campaigns and work closely with regional marketing partners to understand changing market dynamics
Develop and execute competitive strategies based on thorough market analysis
Effectively manages projects to deliver high-quality work product in a timely fashion (meets deadlines). Ensures that regulatory guidelines are followed
Provides input for business development projects

Education Education

Bachelor’s Degree in Marketing

Kent State University

Bachelor’s Degree in Marketing

Skills Skills

A strong team player who is able to work across multiple teams and is comfortable managing a team of 5 people (including one based in the US)
Excellent planning, execution and project-management skills. Thorough attention to detail combined with the ability to prioritize and meet aggressive deadlines
Show initiative, coupled with accuracy and attention to detail; demonstrate reliability
Creative thinker, with the ability to think outside the box and an eye for detail
Ensures viability and scalability of processes, global consistency, program effectiveness and feedback that could improve and enhance campaigns
Demonstrate the ability to manage several projects concurrently; demonstrate excellent time management and organizational skills
Be a strong team player and lateral thinker, comfortable working collaboratively, virtually and independently
Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across sectors and geographies globally
Assist in gathering client feedback to generate meaningful, actionable information that helps drive change and continuous improvement across the organization
Ability to develop financial analysis to justify product or service investments

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15 Global Marketing Manager resume templates

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Global Marketing Manager Resume Examples & Samples

Work in conjunction with the BMC Americas and Global Marketing leaders to create brand, marketing and communications initiatives that align with SGM priorities to achieve business results
Play a leading role in creating best-in-class issue-based programs and executing cross-sector programs
Collaborate with the network of SGM marketing and communications people at the Regional level; provide guidance, information and support to enable successful deployment of relevant programs
Develop an effective public relations (traditional and social media) strategy and plan
Develop an effective marketing strategy and plan; execute that plan in coordination with leaders and their respective networks
Evaluate the impact and reach of current programs, tools, activities and determine ways to improve effectiveness
Support the development and execution of key IPO and VC events, including development and distribution of materials, publicity and on-site production
Support the internal communications needs of IPO and VC leaders to help them reach and engage their internal networks and other key constituents
Develop and enrich effective working relationships with select key members of the IPO and VC ecosystems (e.g., stock exchanges, law firms, VC managing directors)
Align Americas and Global IPO and VC resources to develop and deliver high-impact programs relevant across the world
Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across sectors and geographies globally
Demonstrate a deep understanding of VC and IPO markets and how they relate; manage VC/IPO marketing programs that help us achieve our objectives
Show initiative, coupled with accuracy and attention to detail; demonstrate reliability
Be a strong team player and lateral thinker, comfortable working collaboratively, virtually and independently
Assist in gathering client feedback to generate meaningful, actionable information that helps drive change and continuous improvement across the organization
Demonstrate working knowledge of the worlds of Venture Capital and IPO
Build relationships with the internal SGM, VC and IPO leadership; help provide the marketing support required for go-to-market initiatives
Substantial marketing and communications experience in a global professional services firm or other financial services organization
Experience leading relationship-building and revenue-generating programs
Considerable experience in B2B marketing and communications
Good understanding of the business, market and regulatory issues Venture Capital and IPO clients face

Global Marketing Manager Resume Examples & Samples

Adapt global marketing strategy to the US market and execute the roll-out of integrated programs. Work closely with agencies to develop disruptive and impactful creative and media plans
Grow Dockers social footprint by partnering with agency to create overall social and content strategy
Key participant in the Go to Market process. Develop product strategies for seasonal stories and ensure seamless integration/ sell-in across internal partners and wholesale customers
Deep understanding of customers, consumers and competitors. Passion for insights is a must
Responsible for the local Marketing budget optimizing cost to benefit ratio; Budget Management experience & skills required
Ensure success by sustaining highly collaborative relationships with key internal stakeholders (Customer Marketing, Merchandising, Design, Licensing, PR, Ecommerce, Creative Services, etc.)
Minimum of 5-7 years marketing experience including brand, marketing or customer marketing, visual services, or other related areas
Social marketing a plus
Global marketing experience preferred
Excellent communication and collaboration skills including influence and persuasion
Demonstrated ability to independently solve moderate to complex problems
Strong planning and organizational skills
Excellent communication skills - includes influencing and negotiation skills
Excellent business acumen with the ability to conduct basic cost/benefit and return analysis on programs
Extensive knowledge of market trends and the retail landscape
Proficiency with MS Office applications (Word & Excel)

Global Marketing Manager Resume Examples & Samples

Supervise / develop brand timelines and process to monitor progress
Communicate and work effectively with people at all levels both internally and externally
Translate creative ideas into achievable results
Build a team climate; supervise and develop subordinates

Global Marketing Manager, Licensing Resume Examples & Samples

Work closely with the licensing team to understand their business objectives on an ongoing and seasonal basis and ensure their needs are met & supported
Work cross functionally with all MK teams, including branding, licensing, retail and creative, on marketing strategies and execution
Partner with the licensees to develop 360 visibility plans (inclusive of both wholesale & MK retail) prior to the season’s launch
Facilitate the seasonal planning template & seasonal brief process with the licensees, working closely with Creative
Oversee the review & approval process of any marketing proposal or request that comes through for MK review by the licensees
Manage the marketing campaigns to support all product launches, from development to execution including post-campaign recap
Maintain budget spreadsheets

Global Marketing Manager Resume Examples & Samples

Manage all marketing materials and international packaging
Managing many projects from start to finish with deadlines and will require much collaboration and teamwork
Merchandising and display recommendations for retail partnerships
Advertising/Public Relations
Trade shows
Creative campaign building
Positioning strategies
Brand maintenance and development
Interface and collaborate with U.S. marketing team

Global Marketing Manager Resume Examples & Samples

A minimum of 5 years marketing experience (2 years managerial)
Knowledge of Photoshop,Illustrator, CS4 & Microsoft Office
B.A degree in Marketing
Be able to clearly demonstrate proven abilities in project management, relationship building, brand development, people management & commercial market knowledge
Multi-lingual skills would be advantageous

Global Marketing Manager Resume Examples & Samples

Excellent communication and organisational skills is a must in this position
It is key that this person can communicate with the management team and report to others at the Director level
Task oriented person with a strong drive to establish the company's products in new and existing markets
Knowledge of Photoshop, Illustrator, CS4 and Microsoft Office
Excellent organizational skills, detail-oriented
Ability to multi-task, results-oriented driven and thrives in a fast-paced environment
Excellent ability to effectively communicate with co-workers both written and verbally
Demonstrated experience playing a significant role in a successful international marketing effort with a branded consumer products company preferred
Global perspective with an understanding of multiple cultures and points of view
100% English language proficiency required, multi-lingual preferred
BA Degree in Marketing
Minimum of five years marketing experience with at least two years as a manager
Retail marketing experience preferred
Requires domestic and international travel

Calvin Klein Global Marketing Manager Resume Examples & Samples

Develop project briefs and coordinate execution of all initiatives, including institutional advertising campaigns, packaging, communications, and visual efforts
Direct packaging and trim development, including establishing the calendar, new packaging concepts, regional needs, and new branding concepts
Support Digital efforts, including content, commerce, social media, and PR
Pursue cross branding initiatives where and when appropriate
Manage brand research initiatives
6-8 years marketing experience, preferably in apparel/retail/fashion
Understanding of, and ability to communicate the Calvin Klein brand aesthetic
Global fashion and beauty category experience desired
Extraordinary attention to detail and organizational skills
Confident and comfortable presentation skills

Global Marketing Manager Resume Examples & Samples

Responsible for communicating the global strategy and priorities to the countries via seasonal marketing strategy decks, monthly global marketing calendar, and special projects communications
Strong analytical skills, writing skills and marketing knowledge
Four-year business and/or marketing degree preferred
4-5 years experience in a similar position

Global Marketing Manager Resume Examples & Samples

Partner with Marketing Director, Creative team, IT, Developers and Global Marketing Regional teams to bring business strategy to life through launching best in class eCommerce and Omnichannel features & functionality to global Tiffany.com websites
Responsible for defining business requirements and partnering with technical development team to extensively address all business requirements (and think through edge cases) needed to launch seamless, best in class customer shopping experiences on Tiffany.com and in store
Responsible for developing a framework for ongoing user experience research
Partner with director on defining additional focus areas/ improvements/ initiatives for global Tiffany.com websites to remain best in class
Responsible for establishing KPIs & process with IT organization for device performance testing & monitoring site speed to ensure business needs are being met
Additional ad-hoc projects to be defined
7-10+ years work experience in eCommerce/ Marketing (at least 5+ years in eCommerce)
Must have prior experience in eCommerce and be a subject matter expert with direct experience being responsible for .com marketing/ sales strategy across devices (desktop, mobile, tablet)
Experience working closely with website development and technical capabilities teams as their primary business partner
Experience with new product development & innovation marketing initiatives
Passionate about eCommerce & Omnichannel retail trends, and interest in having day to day ownership of shaping truly exceptional customer shopping experiences
Display business strategy thought leadership, have strong understanding of strategy and what it takes to be successful with technology enabled customer experiences to drive sales
Ability to clearly communicate strategic direction and create enthusiasm in technology team for delivering truly exceptional technology enabled customer shopping experiences
Strong leadership, interpersonal, partnership and influence management skills
Superb project management expertise including excellent multi-tasking, prioritization and organization skills
Strong detail orientation with ability to see / maintain strategic perspective
Infectious energy for building best in class, customer centric online and omnichannel experiences

Global Marketing Manager Resume Examples & Samples

Lead marketing strategy & implementation for global & local initiatives, such as brand campaigns, special events & social programs, that require 360 marketing support and ensure this is communicated to all Global Partners
Act as the project lead on 360 global brand campaigns, from planning/development to execution to results/recap
Work cross functionally with all MK teams, including Advertising, Retail, Wholesale, Social Media, E-Commerce, Creative Services, Visual Merchandising, Retail/Direct Marketing & CRM, Editorial, Production, Licensing, Public Relations and Global Partners, to develop campaigns that speak to both consumer and brand needs, as well as strengthen brand loyalty and awareness
Partner with Global Partners to help support their markets at a local level, reviewing their seasonal plans & providing guidance on ways to execute local activities and opportunities to support with marketing
Help to develop the strategy and road map for each season at a global level, ensuring that all initiatives planned at both a global & local level are properly vetted and aligned with overall strategy
Research and stay on the pulse of emerging trends and opportunities to enhance our marketing activities. Identify, evaluate and recommend management tools, platforms, tech partners and vendors and participate in research and development in this space
Manage Global Marketing Coordinator and aid in his/her development/growth
3-4+ years Marketing experience
Strong understanding of 360 marketing channels
Creative and proactive communication skills
Strong analytic and project management skills
Critical thinking and analytical problem-solving skills
Global experience is ideal, but not required
Strong documentation, reporting and project management skills

Global Marketing Manager Resume Examples & Samples

Lead the development of all Cannondale Urban and Fitness segment Global Marketing objectives, strategies, and tactics specifically for the annual marketing planning process. Communicate the overall strategic plan and executional elements to all global regions and balance global strategies with local marketing conditions and needs
Plan and oversee the advertising and promotion activities for the brand product lines including print, electronic, social, sales collateral, etc. Maintain consistent approach across all marketing efforts and upholds brand guidelines
Develop launch strategies for the new products within the Urban and Fitness portfolio that incorporates all consumer and dealer touchpoints including: Launch presentations, videos, social media plans ,ad campaigns, buzz marketing, in-store communication and collateral
Specific focus on creating the in-store dealer education and selling tools to drive sales in-store, as well as building reach to consumers who are not readers of traditional endemic publications
Work directly with all the global regions (US, Europe, Japan, China, UK, Brazil) to customize the global marketing plan, and new product launches, to best meet their regional needs
Relay technical stories to retailers and consumers in an easily identifiable format. Portray these stories in our catalog with creative and relevance to market
This position requires strong collaboration between Creative team, agency, and Product Management, along with other functional groups
Conduct well-prepared, educational, engaging presentations for sales meetings, Urban and Fitness shows, and other events with internal and external customers. Support trade shows as needed
Write clear and compelling new product marketing briefs- positioning, consumer profile, key features and benefits – that drive the creation of all Marketing communications and collateral
Utilizing the new product brief - create, develop, and measure the success of comprehensive marketing campaigns by developing marketing plans, tactics and all marketing collateral – brochures, microsites, print and digital ads, social media plans, in-store communications etc
Coordinate the planning of all video and photography and video assets – including driving the scripting, shooting and editing of all product marketing videos and photography needs for each model year to provide the storytelling and video and photo assets needed for catalogs, Dealer books and websites
Leverage consumer insight studies and competitive analysis to identify overall business trends, market opportunities and unique consumer needs to help guide product development and to position the product portfolio
Create and manage marketing campaigns to support critical product lines in an on-going basis, through paid advertising, social media campaigns, and creating stories and promotions
Identify brands with complimentary positioning as well as similar consumer target profiles to create cooperative marketing and promotional initiatives to drive extra-ordinary brand awareness and purchase interest
Support Marketing efforts when implementing the launch of new initiatives. Work closely with Creative Director Manager in ensuring the “voice of Cannondale” is consistent across all customer touch points
Create specific and simple Brand/Product communication - Language that clearly and consistently, in all forms of marketing, communicates the positioning, key features and benefits of the Cannondale Urban and Fitness line
Follows internal controls and company policies as set by company and job function
Contributes to the success of company by leading or assisting with other projects and tasks as assigned
Management of Urban and Fitness global marketing budget. Build marketing plans, identify vendors, bid jobs to appropriate agencies and vendors, manage the tracking of the work, submit invoices and ensure timely payment upon delivery of work product that meets defining criteria of the project
A Bachelor’s Degree in Marketing with an emphasis in Business
Must have 5-8 years of experience in marketing in the outdoor industry - with experience in the cycling, and specifically the urban and fitness categories, a plus
Exceptional strategy development skills coupled with very strong execution and project management skills
Leadership expertise in integrated marketing and communications, marketing, campaign strategy, program management, demand generation marketing strategies, and customer life cycle metrics
The ability to understand and appropriately apply key fundamental marketing concepts, processes and practices related to driving customer demand and motivation
An excellent team player with the ability to manage up and across to build, foster and nurture relationships across departments
A be a high-energy, can-do person who can operate in fast moving environment
Proficient in Microsoft Office (Word, PowerPoint, Excel and Project)
Proven public speaking and presentation skills
Must be able to travel regularly domestically and internationally 35% of the time
Must have experience in the Bicycle Industry and have a strong grasp of the technical elements of Urban and Fitness cycles

Global Marketing Manager Resume Examples & Samples

Manage the marketing strategy, development and execution across the entire event portfolio globally, ensuring messaging and tactics are focused on driving attendance
Develop and maintain all marketing and event materials (i.e. print/HTML/digital invitations, website, promotions and pre- and onsite conference assets) used to recruit and inform senior executive audiences
Manage creative process from developing and presenting briefs, setting scope of work and priorities, providing feedback on creative, securing approvals and overseeing final production
Assist in the creation, production and management of on-site creative
Develop creative and innovative ideas to reach and attract target audiences and optimize marketing campaigns for maximum efficiency and effectiveness
Ensure proper use and execution of brand strategy across all assets and event materials
Produce post-conference recaps and report of success metrics across all marketing efforts
Deploy email invites, monitor open/click rates, and manage event inboxes
Maintain event website (overall and by specific event)
Work with social media team to develop comprehensive plans to support events
Provide on-site support as needed
Ensure the highest quality control and review/proofing of all assets
Partner with internal teams and external partners
7+ years experience marketing B2B conferences or events
Track record of creating and executing marketing strategies methodically in a fast-paced environment with proven results
Excellent end-to-end program management and organizational skills, including the proven ability to handle multiple complex projects simultaneously with multiple audiences and against deadline
Demonstrates poise, patience, and flexibility as well as the ability to communicate and present ideas in a professional and articulate manner
Actively addresses issues/conflicts by offering solutions and escalating as needed
Possesses strong leadership, directorial and influential qualities
Ability to work successfully and efficiently with minimal supervision

Global Marketing Manager Resume Examples & Samples

Drive the development and execution of the global brand marketing strategy in all POS for all brand categories
Develop and nurture relationships with internal and external parties which will involve regular communication to identify and develop proactive as well as reactive marketing plans
Working closely with the global WHS & Retail internal teams to gain a strong understanding of the business needs and set seasonal initiative calendars accordingly
Attending seasonal collection ‘sales campaigns’ to meet with key wholesale and franchise contacts to develop marketing plans
Briefing, collating and dispatching all inter-company marketing materials including seasonal collateral, such as look books and announcement cards
Working closely with in-house Creative Services and CRM teams
Weekly reporting to the Marketing Director
Management of marketing budget including monthly analysis of all initiatives with particular emphasis on ROI
A minimum of 5 years experience in marketing and/or communications, with a solid background/expertise within fashion and/or luxury
Impeccable presentation and communication skills, both verbally and written
Extensive experience in budgeting and preferably experience in managing multiple budgets and reporting to a finance department regularly
Must have some exposure to CRM and media planning
Experience in working with third party partners to develop brand-enhancing relationships and mutually beneficial marketing plans
Entrepreneurial spirit and commercially minded. The candidate needs to be goal oriented and results driven
Experience in working in fast-paced, agile commercial environments – with a proven track record of being able to quickly respond to business/market needs with creative marketing solutions
Creative thinker, with the ability to think outside the box and an eye for detail
Analytical approach – drive post-campaign reporting with the help of multiple teams across the business
A strong team player who is able to work across multiple teams and is comfortable managing a team of 5 people (including one based in the US)
Dedicated individual with a high work ethic, integrity and reliability with a “hands on” attitude

Global Marketing Manager Calvin Klein Resume Examples & Samples

Merchandising: assists Global Merchandising for permanent, animations, planogramming
Budget: works with Finance and team coordination of central marketing budget
Media: supports Global Media for all briefs, analysis, usage rights, market plans and local approvals
Digital: supports DCC on content for license website updates, social media calendars, and internal

Global Marketing Manager Resume Examples & Samples

Responsible for the planning and implementation of complex projects that support the marketing function
Interacts directly with product managers to identify new marketing opportunities, prepares regular marketing activity reports and responds to questions from the sales organization
Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion
May identify, evaluate and recommend marketing opportunities consistent with product line objectives
Provides pre/post-sale marketing support to distributors, OEMs and resellers; supports public relations through researching, writing and editing press releases
Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions
Minimum 5 years related experience
Good written and verbal communication skills; ability to handle multiple projects

Global Marketing Manager Resume Examples & Samples

Lead the innovation strategy and execution on the Freestyle User Interface
Develop global marketing support plan to coincide with market expansion. Create tool kits to ensure we leverage all best-in-class marketing strategies
Focus on digital/social/mobile marketing
Lead global marketing research plans to track consumer engagement
Develop and communicate written briefs for use by agencies or suppliers (e.g., consumer research, creative, equipment design, product development, etc.) to direct their work activities in order to generate creative concepts for effective execution of marketing programs
Define, evolve and govern brand standards including visual identity system and marketing executions
Presents marketing strategies and growth pillars to customers, markets and bottlers
Brand Marketing Development: Ability to lead the development, communication and stewardship of global brand positioning, architectures and policies/guidelines
Brand Marketing Strategy: Knowledge of information used to define brand strategic corridors and develop appropriate business solutions for local market activation
Marketing Innovation: Ability to identify and develop innovative ideas (e.g., product, merchandise, activations) in order to create a proprietary advantage for The Company
Marketing Research Resources: Knowledge of industry (e.g., consumer, customer) research resources (e.g., attitude and usage, Nielsen, trend resources) and their application
Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics

Global Marketing Manager Prenatal Screening Resume Examples & Samples

Definition of the global Prenatal Screening (PNS) strategy and responsibility for the business
Definition of superior customer offers consisting of e.g. Biomarkers, Service, Software, Technical Platforms in close cooperation with Global Medical Affairs, R&D, Business Development, Commercial organizations and business partners
Definition of new product specifications, manage product launches including the medical and health economical positioning, strategies for pricing and marketing activities
Development and implementation of Global Business and Marketing plans considering the marketing mix (product, price, place, promotion)
Responsible for developing and strengthening the network to key opinion leaders within the core countries (e.g. hospitals, payers, scientists, cooperation-partners)
Having a strong understanding of the clinical processes and the relevant economic interest of all decision makers in the specific markets
Conduct market researches, monitor market trends and competitor actions
Develop and conduct product trainings for sales department, distributors and business partners
Lead the product management team
Bachelor´s degree in Life sciences related field, PhD and post-graduate qualification such as a MBA is appreciated
Profund experience in managing international product life cycles (diagnostics, pharmaceutical industry, medical device); experience in the field of Prenatal Screening is beneficial
Minimum 2 years experience in team leadership
Excellent analytical skills and very strong solution orientation
Outstanding self-motivation, result oriented and team player attitude
Strong negotiation and communication skills
Fluent English (verbal and written), additional languages are beneficial

Senior Global Marketing Manager Resume Examples & Samples

Recognition of new products to be developed to meet new market demands, or the creation of new markets. Provides leadership for product/concept justification during funding cycle, and provides similar leadership to product development team
Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets
Support the commercial organizations in achieving Plan/Update objectives
Provides direction and input to all in-house groups such as Public Affairs, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives
Greater involvement in setting division-wide strategies (e.g. what products to fund)
Direction and leadership to the R&D organizations throughout the product development cycle (e.g. developing customer requirements)
Exposure to all international markets, with the requirement to build networks and success through a deep understanding of cultural diversity and varying global market dynamics
The Sr. Product Manager is responsible for creating global demand for his/her product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value)
Establishes strategic marketing plans for GIS Portfolio, in partnership with our Global, Regional and Country leaders for the purpose of achieving corporate objectives for products and services
Directs the activities associated with market research for new product concepts, and summarizes feedback for future product development
Provides leadership in the new product development process, and directs marketing activities to assure attainment of all performance, financial and scheduling objectives related to new products
Manages the development and directs the execution of the upstream stages of insight and concept including identification of unmet market needs, market trends, customer segmentation for new product development and creation of the business case tool kit to support sales and revenue objectives of the organization
Guides preparation of product development activities and presents to executive management
Directs the post launch marketing activities for new product development, and summarizes feedback for future product development
Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
Leverage existing Key Opinion Leader relationships for market development activities
Works closely with cross-functional departments in Thermo Fisher Scientific’s matrix organization
Monitor and comply with external government guidelines
Oversees and evaluates market development opportunities and adjusts marketing strategy to meet changing market and competitive condition
Monitors competitive products and marketing activities with regional and country product managers
Establishes and maintains relationships with strategic partners
Leads, Coaches, mentors, trains and provides direction and support to Marketing personnel, including peers and subordinates, encouraging effective teamwork and positive relationships with other functional areas by developing and overseeing execution of the marketing plan. This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion)
Bachelor’s degree Master’s preferred. BS/BA in Molecular Biology or other Life Sciences field desired. Advanced degree (PhD, MBA) strongly preferred
Demonstrated experience managing Product Management or similar positions. This position also requires effective interaction with external business partners. The position includes accountability for and management of work performed by colleagues not reporting to this position
5 or more years previous marketing, business development, sales experience in the life sciences, biotechnology or pharmaceutical industries, with a proven track record of achieving sales and profit targets demonstrating aggressive growth. – the positon requires deep knowledge in Clinical Diagnostic, Quality Controls global markets
Proven track record of delivering technical products in a fast paced regulated environment
Outstanding presentation skills, including the ability to sell your vision with the technical knowledge to be credible with customers and development
High degree of personal initiative and self management
Demonstrate Thermo Fisher Scientific values – Integrity, Intensity, Innovation and Involvement
Able to determine own tasks related to high-level assignments
Able to travel globally (<25%)
Strong organizational, planning, process development and interpersonal skills are required
Ability to function in a complex business environment is essential
Strong formal presentation and negotiation skills are also required
Demonstrated use of marketing processes, tools, and analyses
Demonstrated leadership capabilities and successful record in a matrix environment
Solid, creative problem solving skills and ability to manage and resolve conflict
Proven professional business acumen (experience leveraging relationships and expertise of local internal team members and interfacing with external customers)
Willingness to be flexible/adapt to changing work environments
Demonstrated successful project management skills, ability to multi-task effectively and manage multiple priorities at one time
Demonstrated ability to work effectively in team environment and across functions
Basic proficiency in computer skills in Microsoft Office Suite products
This position does not offer Relocation Assistance

Senior Global Marketing Manager Resume Examples & Samples

Typically requires a minimum of 8 years of related experience with a Bachelor's degree; or 6 years and a Master’s degree; or a PhD with 3 years experience; or equivalent work experience; solid business acumen and knowledge of medical device/ diagnostics or lifesciences market environment required
Minimum of 3 years supervisory experience. Previous downstream marketing experience is required. Digital marketing experience required
Conscientious team player
Strong organization skills, attentive to detail
Excellent verbal and written communication skills, adept at anticipating problems and recognizing opportunities
Proficient in Microsoft Office applications (Outlook, Word, Excel and PowerPoint)
Ability to guide others in mastering new programs and tasks
Proficient with marketing and sales automation tools
Experience with website development and management, user experience, responsive design, back end management (CMS), SEO, SEM, Google Analytics, Google Tag Manager and digital campaign tagging; marketing automation, A/B testing, CRM reporting, and social media
Passion for innovation, technology and creative problem-solving
This position may require domestic and global travel (35%)

Global Marketing Manager Resume Examples & Samples

Build WebMD Global’s profile across the industry
Planning and implementing marketing communications using internal and external resources for WebMD Global
Generate demand for WebMD Global services through a proactive B2B marketing approach
Working proactively to support sales teams
Build marketing programs and plans to achieve desired objectives
Creation of a regular flow of content for external release and sales collateral i.e. capabilities presentations, case studies, newsletters, press releases, white papers, video content
Ongoing maintenance of sales and marketing collateral
Proof read and edit marketing copy
Working proactively with internal teams in New York to achieve desired objectives and to create compelling messages and materials
Coordination with in-house business intelligence and product teams to support global marketing efforts
Authoring and submission of award entries as required
Support in-house training efforts as needed
Prepare regular reports and evaluation of marketing efforts
BA or equivalent experience required
5-7 years of related work experience, preferably in a healthcare B2B environment
Experience of a global marketing role
Demonstrated ability in supporting sales teams
Ability to define data needs and manage, interpret and present data
Proficiency in Excel, Word and PowerPoint
Proficiency in Adobe Create Suite
Proactive, with a strong sense of self-direction
Ability to engage key internal stakeholders to achieve objectives
Creative thinker, with an ability to use both data and intuition to inform decisions
Excellent communicator – both written and verbal
Detail-oriented and deadline-focused
Able to lead work with outside vendors where required
Inquisitive and willing to evaluate/change current processes if identified

Global Marketing Manager, Sciex Separations Resume Examples & Samples

Define, Deliver & Communicate Value to our LC-MS customers and prospects
Participate with Market Management and Product Management in the analysis of customer dynamics through market research and other Voice of Customer (VOC) programs to better understand particular market trends & opportunities
Actively participate in AB SCIEX Strategic Planning efforts to support PDM
Engage in active dialog to drive global execution and deploy tools and content that will engage and inspire
Assess competitive activities including market dynamics, new competitor products, and competitive marketing strategies, and work with global team to develop responses
Generate and/or support creation of marketing program material, such as; video, SEO, PPC, brochures, web content, advertising, technical literature, conferences, by working with PDM, MS sales and marketing, and global marketing services
Drive a shift in communications from traditional marketing programs to digital programs
Create and maintain a network of key opinion leaders to serve as VOC and cultivate customer success stories for social media, web deployment and use in marketing programs
Support key strategic marketing activities
6+ years experience in Life Science Research business / product marketing, sales and/or technical support roles with customer and account experience
Extensive knowledge and experience of the LC and LC-MS market segments {Biopharma, Omics (proteomics, metabolomics, genomics), Industrial (e.g. food and beverage, petrochemical)} and understanding of LC-MS technology
Strong communicator with experience and ability to influence people directly and remotely, and good writing skills
Demonstrated ability in planning, execution and metrics-based analysis of global marketing programs including track record of analyzing complicated business issues, synthesizing issues to the salient points, developing resulting action plans and executing for results
Track record of winning through share gain in competitive environments
Experienced in market research and structured Voice Of the Customer process. Ability to collect, analyse and distil regional market dynamics and trends and concisely communicate to global organization
Successful record in growing Life Science products, preferably related to separations sciences, including Capillary Electrophoresis and/or HPLC
Proven track record of leadership of successful new product introductions
Track record of analyzing complicated business issues, synthesizing issues to the salient points, developing resulting action plans and executing for results
Must be available for a minimum of 25 % domestic and international travel

Global Marketing Manager Resume Examples & Samples

Upskill Key Distribution Partners in their marketing capability
Drive for effective digital marketing initiatives to be embedded by key distributors
Leads joint digital marketing initiatives with targeted distribution partners to drive lead gen and incremental revenue in target segments
Leverage high SEO performance to be above the fold with distributor sites
Selective shared PPC with engaged distributors for organic / paid conversion
Ensure the campaign content is developed to focus on the right audience at the right time is key for lead generation
Develop and deliver prioritised Business System tools addressing key distributor knowledge gaps
Prepare and administer annual budget for marketing department
Build marketing functions and capability in indirect regions
Manage and develop a team of marketing specialists
University degree in business or marketing Diploma in marketing qualification (CIM) desirable
Experience in business to business marketing function
Will have worked within in manufacturing environment
Experience of working within an international marketing team is highly desirable
Exposure to sales environment (e.g. sales support experience) would be beneficial
Packaging industry knowledge is helpful but not essential
Distributor channel marketing essential
Ability to assess and synthesise strategy from market intelligence
Good understanding of digital marketing
Willing to travel internationally

Global Marketing Manager Gastroenterology Resume Examples & Samples

Builds strong relationships with peers and cross functionally with partners outside of team to enable higher performance
Learns, fast, grasps the 'essence' and can change the course quickly where indicated
Raises the bar and is never satisfied with the status quo
Creates a learning environment, open to suggestions and experimentation for improvement
Embraces the ideas of others, nurtures innovation and manages innovation to reality
Must have positive attitude, strong written and interpersonal skills, as well as excellent
Planning and organization skills to support brand objectives
Experience with Immunology organization(within/with AbbVie) is highly desirable but not required
Levels/grades within the organization and outside of the organization. Used to matrix and cross functional working
Be recognized for creativity and innovative mindset
English fluency both verbal and written
Eager to travel (30%-50% of professional workload)

Global Marketing Manager Resume Examples & Samples

Management of big global parasiticide brands
Development of industry-leading and locally relevant global campaigns focused on building long-term brand equity and viability, supporting overall category development
Monitor and control assigned budgets, forecasts and expenses and assess the marketing mix of assigned products to evaluate cost effectiveness and results
Identify trends, opportunities and threats (worldwide and in key local markets) and propose/implement corresponding measures
Strengthen marketing skills as appropriate across the business, through marketing excellence
Assess and develop plans for alternative distribution channels in appropriate markets
Partner with key markets to understand and incorporate market learnings, and distribution channel nuances
Effectively involve, inform and gain alignment across geographies and disciplines on strategies
Work and communicate frequently with remotely based team members (marketing & technical) to effectively develop seamless initiatives across the team
7 years marketing experience with focus on extensive product/brand management
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position
International experience
Experience with multi-Country product management issues
Experience with portfolio management & major line extensions
Matrix management and collaboration
Proven ability to think cross functionally
Exceptional communication and interpersonal skills
Strong business, analytical and presentation skills
Companion Animal Health experience
An understanding of marketing in a consumer/FMCG environment would be ideal
Proven track record of being part of a high performing cross-functional team
Experience with management of financial resources on a large scale
Politically and commercially savvy
Networking skills
Ability to handle multiple projects, multi-task and prioritize
Ability to make decisions within the context of uncertainty and ambiguity

Global Marketing Manager Portfolio Resume Examples & Samples

Make decisions regarding feasibility of marketing projects based on sound financial and market analyses
Lead cross-functional teams to develop product strategy and deliverables for specific product areas
Assist in the integration/transfer business development projects into Baxalta business
Solicit market research and apply to pricing decisions
Lead the consistent communication of messages across portfolios
Collaborate with countries in order to have effective roll out of KOL engagement and conference plans. It is expected that the individual have the ability to listen to local intelligence in order to gain the necessary buy in at the country level on each initiative that he or she executes upon. Responsible for the pull through of all plans in their scope at a country level
Facilitate Global Ad Board planning and attendee list by ensuring the right individuals are selected to Ad Board based on the insights that need to be garnered
Pull through HCP Segmentation at a KOL level and ensure that it informs interactions and tracking of KOL engagements. This would include developing and staying true to a tracking mechanism that is maintained across the globe to allow for customer consistency and the ability to continue elevating dialogue and deliverables
Own agency relationships and agency performance for all tactics that are being executed. Responsible for conducting agency check-ins on performance updates on at least a quarterly basis and ensuring that feedback is given on a timely basis
Own budget tracking for all marketing spend and must be at +/- 5% of commitment on a quarterly basis (or cadence determined by finance)
Ensure that all compliance guidelines are instituted on each material developed and the appropriate process is followed without exception as noted in Shire’s Code of Ethics
Lead portfolio strategy and positioning within the Hem B/Inhibitor portfolio in order to maximize the portfolio globally. Develop strategic short term and long term plans, drive strategic planning for both inline reviews and launch readiness reviews, and be a strong voice and collaborator with key countries with country level plans
Develop and deliver Hem B/Inhibitor promotional medical education and pull through, ensuring alignment across the portfolio
Drive tactical planning process for promotional medical education and ensure that budget recommendations are completed and ratified
Work cross functionally with various disciplines (medical, regulatory, legal,) to develop pieces that were committed to in the tactical planning process
Pull through and roll out pieces to countries based on a carefully orchestrated plan to ensure that the execution is flawless across the globe
Drive KOL Engagement strategy and plan across the portfolio
Collaborate with medical to understand needs and ensure communication is consistent and robust considering the overlap on the KOL community
Develop relationships and interact with cross-functional team members, and provide customer insights and patient centricity into all decision making,
Accountable for elevating key issues and driving decisions, with the expectation of quick escalation to Marketing Director when necessary
Coordinate marketing activities with geographic commercial teams and global marketing to ensure that a portfolio look is taken into place for all decision making
8+ years progressive marketing experience with demonstrated record of success in driving sales
The role requires a person who is a student of the science in Hem B/Inhibitors and has the curiosity to engage with the leading researchers and influencers across the globe
Demonstrated success and outcomes in cross-functional leadership roles in pharmaceutical development and / or commercialization
Track record of strong strategic thinking, coupled with effective implementation
Agility to operate in a global environment with a demonstrated knowledge of key markets, in particular US, EU, Japan, LatAm
Ability to convert strategy to action
Strong business acumen and demonstrated leadership in driving business objectives in a matrixed environment
Experience in driving differentiation and an expert knowledge of marketing fundamentals
Proven ability to develop a business case and flexibility to think in different scenarios

Global Marketing Manager Mypkfit Lifecycle Resume Examples & Samples

20% Execute priority lifecycle initiatives for myPKFiT
20% Support the ongoing launch and commercialization
20% Explore future expansion and innovation of the device platform
20% Conduct business case assessments to enable investment decisions
20% Provide commercial input on device development
2-4 years of relevant commercial experience in the bio-pharmaceutical industry
Experience working in highly cross-functional team such as drug/device development team
Experience conducting commercial assessment and financial analysis preferred
Drug or device launch experience preferred
Proven experience managing complex, interdependent projects
Innovative and creative thinking
Capability to influence without direct authority
Eagerness to learn and capacity to rapidly internalize complex information
Fluency in English required; proficiency in additional language(s) preferred

Global Marketing Manager Advate Emerging Markets Resume Examples & Samples

20% Drive brand growth and elevate the standard of care in marketed countries
20% Support successful launch into additional registered markets
20% Develop geographic expansion strategy to register in new markets
20% Plan and execute lifecycle management initiatives including potency-diluent optimization and device upgrade
20% Develop promotional messaging and materials
2-4 years of relevant commercial experience in bio-pharmaceutical industry
Previous experience in emerging market country roles or regional/global roles preferred
Experience analyzing and driving business growth
Agency and budget management experience
Independent thinking and global mindset
Ability to influence without direct authority
Eagerness to learn and capacity to internalize complex information
Ability to balance and drive multiple projects simultaneously

Global Marketing Manager Flow Cytometry Resume Examples & Samples

Lead the development of the global integrated marketing campaigns across the Flow Cytometry product portfolio – including Clinical Instruments and Reagents
Develop and execute a full range of demand generation activities to drive customer engagement, sales leads, and revenue growth
Partner effectively with key stakeholder groups, particularly: 1) Business unit subject matter experts and product management 2) Regional marketing teams – Europe, Asia Pacific, Emerging Markets, and Japan 3) Sales organization 4) Digital Marketing Team
Development and writing persuasive value propositions and promotional messaging
Accountable for the global deployment of marketing campaigns and achievement of lead and revenue targets
Proven experience with copy writing, messaging, and segmentation
Working knowledge of key digital platforms such as email, PPC, SEO, and Marketing Automation
Proven success at marketing to: 1) High value, solution based platforms (hardware, consumables, software, service, support). 2) B to B environment with multiple customer level decision makers, gatekeepers and influencers. 3) Multiple channels – including direct, distributor and eCommerce
Proven success in supporting a business where quality lead creation is the focus of the marketing group

Global Marketing Manager Resume Examples & Samples

Define and develop a worldwide business model for leveraging third party adhesive dispensing equipment to grow 3M IATD’s Adhesives & Sealants product portfolio
Meet with third party equipment providers and develop appropriate partnerships
Define potential business models regarding how to work with equipment providers to grow the 3M IATD Adhesives business
Develop the financial model that supports the business
Work with key global 3M subsidiaries to implement business model(s)
Minimum of three (3) years of experience in Product Marketing with P&L / business financial responsibility
Experience with a hard goods business model
Experience developing strategic plans / initiatives
Experience executing strategic plans / initiatives
Industrial B2B market experience
Bachelor's degree or higher in marketing, finance, and/or engineering from an accredited university
Customer facing experience
MBA with concentration in Marketing, Finance, and/or Strategy from an accredited university
Minimum of five or more (5+) years of relevant marketing or business management experience
Experience in working with global subsidiaries and customers
Experience in working a liquid adhesives business
Ability to navigate and influence in a matrix organization
Experience working with cross functional teams and across multiple functions and disciplines

Global Marketing Manager Resume Examples & Samples

In charge of the BFW Digital Strategy
Champion for pan-Franchise external events like major Congresses
Leading our Patient Ambassador program
Lead the development of core marketing collateral
Collaborate with country marketers to identify best practices and tools/resource needs
Manage the agency of record and assigned marketing budget
Minimum 3 years’ experience marketing healthcare products. Bachelor’s degree required
Diverse background of experience in biotechnology or pharmaceutical industry
Experience working with cross-functional leadership teams to build strong internal stakeholder relationships and ensure strategic alignment
Need to have good understanding of medical, clinical, and regulatory development, as well as how to build in economics and tell the qualitative vision of value proposition
Healthcare experience (such as specialty pharma, biologics, or medical device)
Experience in building, and leading a high-performing team,
Demonstrated ability to drive performance, build alignment, influence and execute
Advanced degree / MBA
Global experience

FBA Global Marketing Manager Resume Examples & Samples

Bachelor’s Degree in marketing, communications, business and/or relevant field of study
3-5 years in project management or production, with online advertising industry experience within an agency, client or corporate environment
Project management experience of scoping projects, identifying and managing risk
Proven ability to think clearly in a deadline-driven environment and solve complex problems
Sound business judgment, proven ability to influence others, and respect for the details (ability to review/assess asset quality and relevance)
Expert understanding of project management methodology, including the ability to identify and resolve issues, manage risk and allocate resources
Working knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator, Dreamweaver)

Global Marketing Manager Display Resume Examples & Samples

Contribute to development of external growth strategy at global level and
Manage and drive alignment between assets portfolio and strategy
Provide recommendation to global price management and guidance for his/her assigned market(s),
Education : Master degree or above in Polymer is preferred
10 years or above working experience as in commercial,

Senior FBA Global Marketing Manager Resume Examples & Samples

10+ years of relevant digital marketing work experience with. experience in B2B, high-tech products/services preferred
Oral and written communication skills
Experience with other digital marketing disciplines (e.g. SEO/SEM, Web content, landing pages, online advertising) and integrated marketing campaigns is a plus
Ability to manage time and multiple priorities with a variety of internal stakeholders
Ability to conceptualize and execute projects, with strong bias for action and ability to prioritize
Demonstrated success planning and executing innovative marketing programs and gaining support for initiatives

Senior Global Marketing Manager Hospitality Vertical Resume Examples & Samples

Vertical Market Engagement –Develop and maintain relationships with key customers in hospitality industry and participate in trade associations and industry events to develop a thorough knowledge of segment drivers and customer needs. Drive research efforts to clearly define segmentation, develop vertical strategy and action plans. Serve as the internal consultant for the hospitality vertical
Vertical Solution Development – Identify solution opportunities based on customer VOCs and researches. Work with Advantech engineering team to design and develop solution packages and services that meet or exceed customer building project requirements. Manage short and long term product roadmap for hospitality segment
Thought Leadership –Promote BSG strategies and value propositions by authoring articles for placement in industry trade publications, and by securing speaking engagements at regional and national conferences and webinars
Experience working in, and relationships with customers and projects in hospitality segment
Working knowledge of hospitality trends, drivers, industry groups and key customer decision maker business roles
Demonstrated ability to derive strategies from segment knowledge, and to create value propositions and messaging that are relevant to end users, and design and construction team members
Broad range of experience, including product management, product marketing, and/or sales
Excellent project management skills and execution
Proven ability to influence and work effectively across all levels of the organization

Senior Global Marketing Manager Data Center Vertical Resume Examples & Samples

Vertical Market Engagement –Develop and maintain relationships with key customers in data center industry and participate in trade associations and industry events to develop a thorough knowledge of segment drivers and customer needs. Drive research efforts to clearly define segmentation, develop vertical strategy and action plans. Serve as the internal consultant for the data center vertical
Vertical Solution Development – Identify solution opportunities based on customer VOCs and researches. Work with Advantech engineering team to design and develop solution packages and services that meet or exceed customer building project requirements. Manage short and long term product roadmap for data center segment
New Solution Introductions –Coordinate new BSG solution introduction to the market place. Provide support with complete implementation and communication strategy associated with the new solution launch
Vertical Market Positioning– Apply vertical market knowledge to create value propositions and marketing messages relevant to this vertical segment. Develop and deliver marcom plan with internal expert and outside vendors. Research, write and create dynamic external communications, and coordinate a unified voice for UTC participation in key vertical segment industry associations, trade shows and events
Sales Support –Support enterprise sales throughout key accounts engagement process. Develop segment specific business case that’s aligned with customer paint points and value proposition. Develop marketing toolkits that educate field sales organizations and facilitate their understanding and promotion of solutions, and delivery of sales messages. Examples include marketing guides, training programs, customer presentations and sales collateral. Engage with BSG and UTC sales teams as requested, bringing subject matter expertise to the pursuit of specific sales opportunities
Strong analytical skills with demonstrated ability to pull complex data from assorted sources and synthesize in both graphic and verbal format, such that it is easily understood by internal and external audiences
Experience working in, and relationships with customers and projects in higher education segment
Working knowledge of higher education/campus building trends, drivers, industry groups and key customer decision maker business roles
Effective customer interaction and relationship management
Excellent writing and communication and public speaking
Advanced level skills with Microsoft Office (Excel, Word & PowerPoint)
Highly organized with strong attention to detail, while also able to manage multiple priorities

Global Marketing Manager Resume Examples & Samples

Assist in the definition and creation of event goals, while keeping Seller needs in mind, to ensure event success
Demonstrated success in event management and project management
A willingness to travel and ability to work independently and autonomously

Global Marketing Manager Resume Examples & Samples

Develop strategic 3 year skate strategy that rolls up to the 3-5 year global brand marketing plan
Managing the global skate budget relating to the strategy
Annual consumer insights research projects
Development and oversight, in collaboration with the global skate team manager, of the global skate athlete roster and evaluation process
Developing the global skate communications and media plans and execution
Manage all skate special projects and product collaborations from development to completion including legal and financial aspects
Managing the global skate events roster and related partnerships
B.A. or equivalent 4-year degree
Minimum 5 years international experience with in the global action sports industry
Minimum 3 years experience in strategic planning
Minimum 3 years experience in event management
Genuine passion for skateboarding

Senior Global Marketing Manager Resume Examples & Samples

Key interface with global Marketing teams; coach/train team members in global regions on Baxter’s Nutrition products
Assure alignment with clinical/medical and Market Access/GAPP strategies (e.g. reimbursement, coverage, HEOR)
Collaborate closely with global management teams, business units and regional members, to deploy training content/accelerate profitable revenue growth of Nutrition product portfolio
Assure that Clinical Data/Health Economics content is based on insightful medical/market source and deploy contents through an effective, dynamic and traceable platform
Drive implementation of processes to obtain/ measure competitive information - integrate competitive analysis into the portfolio business plan
Ensure that the “Voice of the Customer” is appropriately reflected in strategies
Liaison with leaders to ensure alignment between global strategy and local/regional execution
Ensure excellence in Marketing Practice and Therapy/Product knowledge within the regions
Minimum 5+ year’s track record in medical device and/or pharma with an emphasis on Marketing Effectiveness
Excellent product/industry knowledge
Team oriented, analytical, highly organized
Experience with/exposure to font line Sales and Marketing leadership activities
Experience as program / project manager
Results Driven - confident, thrives on hard work and consistent challenge, and is quick on his/her feet. Monitors quantitative progress measures and acts quickly on deviations from plan
Demonstrated ability to operate within a cross-functional team
Highly organized with strong communication skills
Demonstrated performance of influencing change
Results-driven - confident, thrive on hard work and consistent challenge
Bachelor’s degree or equivalent experience required; degree in Science, business management or business administration preferred

Global Marketing Manager Resume Examples & Samples

Lead strategic direction for WSS global campaigns, including email, web, video, print collateral, tradeshows/events and advertising
Strengthen WSS global brand identity through the development of flagship campaign experiences that promote and protect WSS global brand equity
Provide design from copy, concept and layout through production within corporate identity standards
Guide internal creative teams and external agencies to deliver internal/external campaigns
Partner with program teams to develop communications strategies and material describing system/transformation benefits, impacts, training schedule, etc
Nurture and develop a continual conversation with employees to garner feedback and improve generational roadmap of digital experiences
Manage development and execution of internal events such as global all hands meetings
Translate complex material into common language
Develop interactive presentations for executive forums
Bachelor of Fine Arts, Marketing or Journalism preferred
Seven to ten years writing experience
Successful, proven track record in (external) corporate communications and/or commercial marketing communications roles
Five-seven years of client-side and agency experience preferable
Minimum of three years of experience designing digital communications (web, email, interactive) and print communications
Proficiency with MAC software applications including the Adobe Creative Suite as well as Microsoft software applications including Excel, Word and PowerPoint
Ability to interact directly with product marketing, engineers, executive business leaders and marketing communications director, managers and specialists to deliver accurate, high quality, solution-oriented design within tight deadlines
Self-starter with the ability to multi-task in fast paced environment
Demonstrate excellent communication and organizations skills including the ability to manage own projects

Global Marketing Manager Resume Examples & Samples

Author and execute marketing and commercialization plans for the MDX product portfolio
Develop and communicate short- and long-term market strategy for MDX products
Lead execution of product launch plans and deliverables
Define global pricing for MDX products
Define target markets and create specific customer messaging and value propositions for target customer segments
Prioritize sales efforts based upon potential value of the available plans
Work with Scientific Marketing to identify, develop, and manage key opinion leaders and develop clinical /scientific marketing deliverables to support portfolio
Identify and respond to trends impacting customers and markets for MDX products
Identify and respond to competitors' strategies and products that compete with MDX products
Collaborate with Marketing Communications to create marketing campaigns that include market data, voice of the customer input, and country sales and marketing input and impactful sales tools and communications materials
Provide input and oversight to creation of training materials for sales and marketing in order to maximize execution of the commercialization plan and ensure achievement of the business objectives
Previous Global Marketing Experience (5-7 years) with 10+ years or more experience in a directly-related field with experience in Outbound/ Commercial Marketing being preferred
Demonstrated success in the launch and commercialization of diagnostic products
Ability to work in a team or as an individual contributor
LI-EAP

Senior Global Marketing Manager Resume Examples & Samples

Responsible for development and execution of downstream marketing strategies and tactics to achieve or exceed business unit goals and objectives
Lead downstream product marketing activities to be consistent globally and partner with regional marketing teams to ensure appropriate implementation of commercial strategies
Develop and execute digital marketing strategies across all digital channels from concept to launch, analysis and refinement
Manage day-to-day operational and tactical aspects of the website and digital marketing programs
Evaluate effectiveness of digital programs through metrics and analysis, and develop insights to inform strategies
EnsuDonere creation and delivery of compelling quality, timely marketing communications materials
Supervise, coach and mentor Marketing Communications Specialist
Work closely with the commercial marketing team, define and drive downstream execution of portfolio strategies and priorities for the global market segment
Work with global sales teams to develop commercial plans and launch plans in conjunction with Product Management, Training and Operations to meet or exceed customer expectations
Identify digital marketing trends and best practices, and serve as internal consultant on digital marketing
Develop market research to support products, analyze sales and market trends and synthesize results into relevant, actionable plans
Track competitive activities, proactively develop marketing campaigns and work closely with regional marketing partners to understand changing market dynamics
Develop and execute competitive strategies based on thorough market analysis
Cultivate strong relationships with key opinion leaders, customers, professional associations and advisory boards
Minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s Degree; or a PhD with 3 years of experience; or equivalent work experience
Solid business acumen and knowledge of medical device / diagnostics or life sciences market environment required
Supervisory experience preferred but not mandatory
Downstream marketing experience required
Digital marketing experience required, including content generation, social media, website development and management, email, video, SEO/SEM, web analytics, Account Based Marketing, etc
Proficient with marketing and sales automation tools and CRM reporting
Strong organization skills, attention to detail
Adept at anticipating problems and recognizing opportunities
Proficient in Microsoft Office applications (Outlook, Word, Excel and Powerpoint)
Able to coach and supervise, guiding others in mastering new programs and tasks
Creative problem solver
Position may require domestic and global travel (35%)
IND-SDG

Global Marketing Manager Resume Examples & Samples

Bachelor’s degree required, MBA strongly preferred, with 10+ years of marketing experience
Footwear, apparel or athletics industry experience preferred –or-- relevant experience managing fully integrated campaigns for products or services targeting active consumer groups
Proven ability to hire, retain and develop high-performing marketing teams
Expertise in managing third party agency partners
Strong understanding of the creative process. Proven experience translating strategic goals into creative solutions and experience in production planning and execution
Familiarity with content development and distribution of content
Flexible and adaptable to changing needs and trends

Global Marketing Manager, Customer Experience Resume Examples & Samples

Drive global campaign execution by engaging in active dialog across the multi-functional team to effectively deploy tools and content
Participate with market management and product management in the analysis of customer dynamics through market research and other voice of customer (VOC) programs to better understand market trends & opportunities
Actively participate in SCIEX strategic planning efforts to support PDM and develop key strategic marketing activities that will support developed business strategies
Assess competitive activities including market dynamics, competitor products, and competitive marketing strategies, and work with the multi-functional team to develop responses
7+ years of experience in Life Science Technology marketing, sales, and/or technical support roles with significant customer and account experience
Broad understanding of mass spectrometry technology and market place with knowledge and understanding of the customers that utilize these technologies
Strong communicator with experience and ability to influence people directly and remotely, with good writing skills
Clear thinker with experience in customer persona development, value proposition creation, product positioning, and customer segmentation
Demonstrated ability in planning, managing, and executing integrated marketing programs and campaigns
MS or PhD required in related field

Global Marketing Manager, / Ii-hcv Resume Examples & Samples

Masters and is responsible for select marketing responsibilities and commercial deliverables
Builds and develops high performance project team. Provides input various commercial and strategic projects
Lead marketing person of a brand team; Manages brand/functional area initiatives
Direct reporting relationship to Marketing Director. Provides support to the strategic business plan
Develops and articulates effective commercial initiatives that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel)
Manages advertising/ promotion projects within assigned budget
Maintains a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research). Uses appropriate data sources to evaluate effectiveness of promotion (ROI/share impact analysis) and develop business strategy
Significant decision making requirements that effect the brand
Experience with HCV is highly desirable but not required

Global Marketing Manager Cardiology IVD POC Resume Examples & Samples

Develop and maintain a clear understanding of current market, vision of expected market evolution, and implications of customer needs. This includes optimizing pathways for existing products, and existing and new applications
Develop and execute a marketing strategy for cardiac biomarkers on the Minicare platform. The IVD POCT applications will need to be promoted via clinical studies, scientific publications, presentations, KOL networks, guideline committees, conferences, exhibitions, etc
Define and execute a go to market strategy for the selected Markets to achieve or exceed the objectives of innovation and growth for that Market. This will include analyzing market and customer information, identifying new product innovations, optimizing product portfolio and defining a multi-generational product roadmap, launching new products and line extensions, managing product lifecycles, forecasting, pricing strategies and guidelines, etc
Develop and implement worldwide marketing and clinical marketing plans for the Cardiac clinical domain on the Minicare platform including market and competitive assessment, definition of customer needs and opportunities, sales and marketing tools development and rollout, clinical study identification and planning, advertising and promotion, etc. with required tactical programs to support product strategic objectives, all in close alignment with the range of cardiology solutions that Philips healthcare is bringing to the market
Owns market development activities including developing external relationships with key opinion leaders in Cardiology ensuring presence and participation at high-priority conferences, meetings, publications, etc
Depending on experience, a year salary (fulltime) between €70000,-and €92000,- (including personal benefits package of 24,57%)
25 Days of leave and the possibility to purchase up to 20 extra days off annually
A variable bonus based on both Philips results and personal performance
Extensive set of tools to drive your career, such as a personal development budget, free training and coaching
Solid company pension scheme and attractive collective health insurance package
Opportunity to buy Philips shares and products with discount
Healthy work-life balance

Senior Global Marketing Manager Resume Examples & Samples

5+ years of commercial experience with the majority specific to the medical device industry
3+ years Mktg experience
Completes all required HSE training
Weight Lifting: Medium (5.1kg - 30kg)
Position: 50/50 sitting / standing
Repetitive Motion: Mostly computer use
Chemical Exposure: Uses chemicals sometimes in a day
Physical Risk (Personal Protective Equipment – PPE): Occasional use of PPE required

Global Marketing Manager Resume Examples & Samples

Develop, manage and implement marketing strategies for defined verticals within the Fine Chemicals business globally
Deep understanding of one or more vertical(s) (trends, growth opportunities, potential of differentiation vs. the next best
Experience (business exposure) in Sales & Marketing. Expertise of the Chemicals or

Global Marketing Manager Resume Examples & Samples

Portfolio Management
Responsible for building the strategic marketing plan for portfolio of responsibility
Define and prioritize source of growth for assigned portfolio; including growth coming from new products, new markets, and existing product opportunities
Is accountable for total global portfolio sales and margin results
Develops and guides the execution of portfolio business plan
Establishes portfolio pyramid direction, and directs countries on up-selling targets and tactics (Good, Better, Best)
Market Development
Leads the development and execution of strategies needed to accelerate penetration of portfolio solutions in top international markets
Works with regional and country teams on analyzing reimbursement and health economic needs required to accelerate penetration of assigned portfolio
Works with Scientific Marketing on building education, KOL and clinical strategy plans needed to be expand portfolio practice (globally and regionally)
Plans and directs the implementation of portfolio pricing strategies to ensure achievement of overall business plans
Industry and Customer Insights
Understands industry well enough to forecast shifts in portfolio attractiveness and profitability
Develops knowledge of competitor products and works with the clinical & technical teams to demonstrate the economic value added of our solutions that are relevant to customers’ needs
Assesses market/customer trends and competitive activities and builds the case for portfolio strategies
Exchanges with regional business leaders marketing and competitive information to develop and expand customer base
Pricing
Develops portfolio pricing strategy and corridors
Creates and guides pricing across each segment of the pyramid (Good, Better, Best)
Monitors implementation of global pricing strategies and establishes direction to maintain or grow value position
Manages and recommends appropriate pricing adjustments based on product life cycle
Branding
Manages assigned brand portfolio
Plans and directs the implementation of brand strategies to ensure achievement of overall business plans
Monitors implementation of portfolio brand strategies
Oversees research to identify appropriate brand extensions and raise product migration ideas to management
Provides products positioning consistent with the global brand strategy
Minimum of six (6) years of combined experience in marketing and/or sales
Master's degree in Business Administration, Marketing, or Engineering from an accredited university
Minimum of three (3) years of experience in the health care business/industry
Experience with international or subsidiary business management

Global Marketing Manager Resume Examples & Samples

Planning and executing of successful product launches and strategic marketing initiatives in tight cooperation with the New Product Management team, Clinical & Scientific Affairs, the MarCom team, and Radiometer subsidiaries
Driving the development of effective value propositions and messaging for the product portfolio and Radiometer solutions, including customer analysis to get deep customer insights
Collaborating closely with Radiometer subsidiaries to build internal readiness for product launches and marketing initiatives
Delivering input to Radiometer’s yearly strategy discussion and actively participate in execution
Defining and driving of relevant business analyses and sales follow-up for input to portfolio management, competitive landscape definition and strategy
Leading price analyses for new and existing products
Cooperate with the Clinical & Scientific Affairs team to define and drive activities to strengthen Radiometer’s clinical profile

Senior Global Marketing Manager Resume Examples & Samples

Develop a deep understanding of our customers (Dentists and/or Orthodontists) across the globe through market research, customer visits and close relationships key opinion leaders
Identify new products, features and marketing programs with compelling value propositions to drive overall utilization which are justified with business cases
Develop the global commercialization strategy (positioning, messaging, claims, pricing, customer education…) and global launch campaigns
Lead the commercialization in collaboration with Regional Marketing to ensure strategic alignment and consistency
Roadmap and lifecycle Management: Monitor in-market feature performance, identify post-launch improvements
BS or BA required, MBA a plus OR equivalent experience
A minimum of 6 years working in product development organizations
Experience in market development with disruptive technologies, ideally in medical device, digital health or dental product development industries

Senior Global Marketing Manager Resume Examples & Samples

Drive multi-stakeholder initiatives within the overall Oncology brand strategy, as well as, set direction for global execution
Manages P&L responsibilities for Oncology related to sales and promotional budgets
Responsible for all core marketing responsibilities and business processes for the Oncology Global Marketing Team
Implements lifecycle management strategy for brand. Ensures optimization of brand P&L
Builds and develops high performance brand team
Provides input for business development projects
Develops and articulates effective marketing strategies that are impactful, executable, easily communicated, and clinically supported for areas of responsibility (product/indication/channel)
Effectively manages projects to deliver high-quality work product in a timely fashion (meets deadlines). Ensures that regulatory guidelines are followed
Maintains a working knowledge of industry information sources
Effectively directs research team efforts in primary research projects
Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy
Experience within/with AbbVie Immunology organization is highly desirable but not required
Must have the ability to effectively collaborate with, motivate and influence various

Global Marketing Manager Resume Examples & Samples

Stronger ownership of brand P&L’s through setting commitments during annual planning cycles to deliver initiatives and A&P levels to drive the sales line
Being responsible for value chain management and increased impact on sub-category COG’s and COGs lifecycles
Bachelor’s Degree in Marketing, MBA preferred
Significant experience (10+ years) in marketing/sales in mainland China
Strong experience (3-5 years) in a Global Marketing Role for an FMCG or OTC company
World class brand, category or portfolio management experience including
Demonstrated ability to create and implement successful 360 degree brand assets across both China and abroad through all consumer touch points
Track record of contributions to the strategic planning process, ideally at both a category and brand level,
Proven track record of creating and delivering an enduring innovation pipeline for both China and abroad
Significant proven track record of driving brand growth
Demonstrated ability to identify and deploy powerful insights that drive growth in China and abroad
Proven delivery of flawless launches
Delivered successful consumer connections in both China and abroad
Demonstrated ability to harness the shopper-consumer-expert relationship in both China and abroad
Strong experience in media planning & strategy in both China and abroad
Deep experience in digital communication with proven track record of results in both China and abroad
Proven P&L/budget management, complex project management, business development,
Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas
Experience in leading business growth in complex regulatory environments
Experience in managing a broad, diverse team
Science based marketing experience

Global Marketing Manager Resume Examples & Samples

Drive Strategic Marketing: Identifying macro short, mid and longer term market trends and create an Industry Product & Technology roadmap to provide new opportunities for (future) growth
Identifying the Key players in value chain (OEMs and Tiers) playing a significant role in the identified market trend (winners, losers). Ensure key contacts are in place to capture the latest (technology) developments at the winners in these relevant value chains
The GMM will be responsible for leading and coaching the marketing manager for the region/segment, the GBM ensures the Marketing Manager identifies, drives and executes defined global growth programs within his/her Industry Segment
Translating the trends into a clear overview of (new) sub-segments, key applications, key programs & growth ambitions, material requirements and Value Proposition generation
Ensuring new Programs in the Product Lines are supported by the right Product Portfolio, Product positioning and New Product Development and the regions are involved and accountable for these programs
Supporting & impacting the regions in their efforts to commercialize programs (active Review team member) without getting involved in day-to-day steering and running business
Has a close link to Marketing communications function and supports the regions during Exhibitions and Product Launches
The GBM will be responsible for leading and coaching the marketing manager for the region/segment, the GBM ensures the Marketing Manager identifies, drives and executes defined global growth programs within his/her Industry Segment
Experience in Engineering Plastics business. Broad view on industry and market, in – depth know-how about products and applications
Technical luggage: Thorough understanding of applications, materials, processing, industrial requirements and standards,
Automotive Industry experience in the marketing space required
Comprehensive knowledge of marketing concepts
Comprehensive understanding of EP materials
Excellent communication and social skills
Networker and able to lead effectively in a matrix organization
Fluent spoken and written English
The Business Group DSM Engineering Plastics (DEP) is a global supplier of high-performance engineering thermoplastic solutions. DSM Engineering Plastics has a focused portfolio of products; with three of them it has realized global leadership. DSM is the global number 3 in the overall market for semi-crystalline engineering plastics and is the global market leader in high-temperature polyamides (Stanyl® and Stanyl® ForTii™). In polyamide 6 (Akulon®), DSM holds a number 2 position, as it does in thermoplastic copolyester elastomers (Arnitel®). Most important market segments are Automotive, Electrical & Electronics and selected extrusion markets

Global Marketing Manager Resume Examples & Samples

Develop marketing strategy in cooperation with Senior Management team
Set up an activity plan according to global and local communication and sales strategy
Management of daily marketing execution in accordance with global marketing budget
Development of current key initiatives to improve customer relationships
Envision new market approaches in both current and new markets
Understand and ensure visuals according to Maersk Group Branding Guideline
Support centres with material and campaigns

Global Marketing Manager Resume Examples & Samples

Set and drive strong Management Operating System (MOS) with regularly scheduled review and planning sessions with key stakeholders
Partner with regional BTI leaders and ensure strategies are executed and reported on monthly basis including financial progress, opportunities for improvement, and key actions
Evangelize modular control systems with channel partners at Joint Business Conferences, Channel Partner Conferences, and regularly scheduled Scalable Control Solutions meetings
Engage with sales, marketing, engineering, and partners to identify, document, and commercialize applications with strong controls product pull-through potential
Position cross HPS portfolio to create differentiation and customer value
Convert regional success to global success through driving development and promotion of application notes, videos, and presentations
Expand available market through collecting Voice of Customer input to help identify product investment opportunities, determine size of new markets, and drive product roadmaps
Provide guidance and support to Sales Directors, Regional Sales Managers, Channel Business Managers, and Account Managers on the growth of this initiative
Drive strategies for adoption of modular control systems into OEMs, EPCs, and Honeywell business units
Team with Sales, Marketing Communications, and Technology for successful product launches and achieve Global New Product Initiative (NPI) targets
Determine market, industry, and competitive trends
Guide product managers in pricing and delivery expectations to maximize value with respects to product differentiation and competitor offerings
Lead sales preparedness activities for BTI offerings working with product managers, marketing communications, and regional marketing to ensure support materials are available and promoted to global sales force
Minimum 10 years’ experience within the automation industry focused on controls platforms (e.g., PLC, RTU, DCS, SCADA) with strong multi-industry application knowledge
Bachelor's Degree in Business, Information Technologies, or Engineering
Minimum of 5 years’ experience of sales and/or marketing management
Proven business acumen in driving growth of “startup” or “ground floor” businesses
Strong ability to manage through influence
Excellent verbal/written/presentation skills
Ability to communicate and collaborate at executive management levels internally and externally
Demonstrated experience in conflict management
Experienced in the use of CRM tools and Strategic Selling methodologies such as "Value Based Selling"
Ability and willingness to travel internationally

Global Marketing Manager Resume Examples & Samples

Own and continuous develop one marketing approach to the B2B service market and drive the marketing strategy implementation globally across our five commercial regions
Formulation, articulation and branding of Vestas Services' position, key capabilities and individual offerings. I.e. define, conceive and innovate global positioning and marketing programs for the business, capabilities and current product portfolio, as well as for new market introductions
Develop sales material for all product lines, offerings and individual scope elements of each offering to equip the sales organization to capture the full market potential
Drive and ensure execution of marketing campaigns/activities. Plan, execute and manage activities and campaigns in accordance with targets. Ensure follow-up and measurement on targets etc
Master level degree from business school, university or equivalent
Solid experience in Strategic Marketing and Customer Excellence and Market Intelligence
5 years of experience from a large international B2B service companies
Proven track record in positioning and selling a business, its capabilities and services
Excellent knowledge of the Marketing Automation Technology landscape covering Content Management, Campaign Management and Social Media

Global Marketing Manager Resume Examples & Samples

Lead multifunctional teams
Establish and manage 3rd Party relationships
Work closely with Regional Marketing teams to maximize the opportunities for active ingredients in each of the regions
Contribute to Cross-Functional or Crop teams focused on the development of integrated approaches to customers in the agricultural chemical market
Participate in acquisition and divestment initiatives when requested

Global Marketing Manager Resume Examples & Samples

Project manage and execute integrated marketing campaigns supporting expansion, from campaign conception through to development (including webinars, events, content, training materials, guides and email campaigns)
Ensures viability and scalability of processes, global consistency, program effectiveness and feedback that could improve and enhance campaigns
Work with regional teams (including marketing, customer success, sales management) to collaborate on Expansion campaign planning, including program messaging and tactics including localization requirements

Senior Global Marketing Manager Resume Examples & Samples

Progressive and extensive marketing experience
Consumer products or OTC essential
Global marketing experience highly desired
Experience in local brand management and consumer communications planning required
Experience leading in a matrix environment and cross functional teams is required

Oncology Informatics Global Marketing Manager Resume Examples & Samples

Adherence to guidelines
Standardization of care
Increased patient satisfaction
Improved administrative overview of quality and efficiency measures
Develop and work closely initially with KOLs, initially in NA followed by other global key markets as identified
Lead the downstream market introduction globally, initially in NA followed by other global key markets as identified
2+ years’ experience in Oncology preferred

Senior Global Marketing Manager Resume Examples & Samples

Engages and influences areas, R&D, regulatory etc. to set and meet launch timings, budgets and approaches
Collaborates with areas to effectively forecast impact of launches; gains alignment on global targets
Proactively engages sales teams to identify requirements for a successful launch –then partners to make it happen
Closely tracks and takes responsibility for the impact of launches and adapts where required
10+ in global marketing

Global Marketing Manager Resume Examples & Samples

Lead the coordination of marketing-related and new product development activities with our strategic partners, distributors, and consultants; act as a liaison between marketing, sales and other support departments
Manage and oversee the execution of branding and product development activities including writing new concept briefs for formulation and packaging; writing and evaluating copy for new products and advertising; writing creative briefs for product decks, marketing collateral, and new launch support; supporting digital strategy development and execution, as well as other means of product promotion
Lead the new product development process, including artwork management, product benchmarking, pricing, packaging, and product concept work, from a Marketing perspective. Collaborate closely with Commercialization and PD to ensure that process milestones are met; provide recommendations to business-line leadership for packaging, artwork, and formula reviews
Conduct and analyze market research data in order to further define product positioning, monitor competitive activity, identify consumer needs, and understand and investigate market trends; provide analysis and recommendations to business-line leadership
Support international expansion of product sales and product launch in new locations
Support the field sales team throughout the sales cycle which includes: update collateral; provide product and company messaging updates, provide product photography and new launch assets, assist with email campaigns, and provide input on development of sales presentations
Collaborate with cross-functional teams to contribute to the development and revision of sales collateral, presentations and website content; evaluate for and ensure consistency with business objectives and brand guidelines
Deliver beautiful, high-caliber design treatments that support our merchandising, marketing, education, and web campaigns
Take conceptual direction from Marketing Team and create original graphics which accurately reflect the company brand and maintain the standard of quality
Photograph products, behind the scenes content and retouch images
Contribute to our ever evolving brand both aesthetically and culturally
Master’s degree in Marketing or Business preferred
5+ years of relevant and applicable marketing experience (Beauty industry preferred)
Should be passionate about skincare products and have a desire to gain hands-on experience in product marketing and branding
Must have a strong sense of urgency and can prioritize and meet tight deadlines
Must be focused, incredibly organized, show excellent attention to detail and demonstrate an entrepreneurial approach to their work
Cosmetics or skincare experience highly preferred
Demonstrated success prioritizing, organizing and executing projects with tight time frame
Should be self-motivated and demonstrate an ability to work autonomously, taking the lead on projects and anticipating needs of the team
Demonstrated success operating in a fast-paced environment
Must demonstrate creativity and an energetic and positive personality
Must demonstrate strong skills in writing and design
Must demonstrate technical skills and ability to work with online content and data

Global Marketing Manager Innovation Resume Examples & Samples

Strong experience in new product innovation and creativity
Strategic and analytical skills
Strong financial and resource management capability
Proven ability to direct, motivate and time manage a diverse group of people in a project management environment
Shows initiative, confidence and proven ability to work with and persuade senior Managers

Global Marketing Manager Resume Examples & Samples

Decision power for global strategy implementation, as coordinated with and agreed upon with the business management team)
Periodic update of the SBU strategy, working closely with the global EV strategy team
Serve as project manager for global strategy implementation, including progress monitoring (strategic controlling reports), Comm papers, and internal strategic updates
Continuously search, evaluate and trigger M&A and partnership activities to strengthen product and technology offering
Coach and develop team members to reach their full potential
Support development assignments and movement of talent across units
Motivate and challenge to drive high performance
Execute performance and career development discussions
Establish and support a safety culture in which all accidents are preventable

Global Marketing Manager Resume Examples & Samples

Develop a global business strategy for assigned segments (Includes a fully integrated marketing plan with clear direction, management, and positioning of key products and brands); Strategy should drive alignment across functions in all lead countries
Be responsible for accuracy of the 10-year global forecast for assigned segments to assure global alignment across all functions
Develop portfolio road maps for lead countries, with a clear direction on how BASF will grow sales profitability and manage complexity; Market trends, competitive portfolios, regulatory risks, customer needs, and BASF capabilities must be mapped out as part of the portfolio strategy
Identify market drivers, trends, opportunities for the company; Understand how assigned market segment(s) will develop and how best to position the company for long-term profitable growth; Recommend where to invest in people and how to invest research funds
Act as a project manager responsible for on-time, on-budget delivery of all global research projects for assigned segments; Ensure proper use of internal systems, organize cross regional core team meetings, encourage active participation from all core team members (particularly members from lead countries)
Be responsible for gross profit of the portfolio in the current budget year, and accountable for budgeting and design of global market research projects

Global Marketing Manager Resume Examples & Samples

Keep international distributors updated on marketing direction to increase distributor trust and commitment
Lead a team of regional marketing specialists
Work with program managers in developing global marketing plans and help determine which US domestic programs need to be extended to other regions
Champion global priorities while understanding any local challenges and proposing solutions if additional elements or changes are required
Oversee the marketing research and execution of the marketing program plans in each of the regions
Help increase Esri’s global presence by working hand-in-hand with PR, analyst relations, and social media teams
Plan the annual Global Marketing Summit that brings together all Esri distributors to discuss strategic and tactical marketing
Assess and report on distributors’ marketing maturity and campaign performance
Ensure that all Esri marketing teams communicate necessary information in a timely fashion
Provide ongoing global analysis and make necessary recommendations to Esri marketing teams
Work side-by-side with Esri international offices on key international challenges/opportunities
Experience with B2B and technology companies
Multiple language skills
Knowledge of GIS/Esri products

Global Marketing Manager Resume Examples & Samples

Significant consumer marketing experience (7+ years) within FMCG or Consumer Healthcare in an MNC environment
Strong strategic skills applied in the challenging market environment
Product and commercial innovation design and delivery
Significant experience with consumer connections planning including digital in the context of China
Experience of working in local and global roles in a matrix environment
Fluency in Mandarin and knowledge of Chinese consumer landscape a must
You will deliver planned sales, market share, profit and GM% growth for the Fenbid Brand in China, analyzing business performance of the Fenbid brand, and proactively managing any course correction required
In partnership with the China local team and the category cross-functional team, you'll define, design and deliver a product and commercial innovation pipeline (including packaging, communication, expert and shopper initiatives) for the brand
Lead best practice sharing of plans and initiatives from other brands with the Fenbid China team
Partner with the Panadol and Excedrin teams to reapply any strategically relevant initiative under Fenbid China
You'll be tasked to create and execute a Fenbid China growth strategy, engaging and working with key multi-functional and country stakeholders on the plan to win share and top line/ bottom-line growth

Global Marketing Manager Resume Examples & Samples

To make an active contribution to the development of the global denture care growth strategy
To act as Single Point of Contact (SPOC) for 1 or 2 of our global regions helping to maximise their growth potential, guide them strategically and triage their needs and wants amongst the wider commercial team
To adapt a central multi-channel communications programme for those specific regions ensuring high cultural resonance and the probable addition of new copy for any specific local challenges
To lead several key innovation projects end to end including – insight gathering, concept development, business case formulation, liaison with technical functions, approvals through gate stages and into the launch phases and performance tracking. The innovation projects will be lead on behalf of all areas
To support the specialist Expert Marketing Manager to adapt and optimise the global Expert programme guidance for the local areas of responsibility
To identify additional growth opportunities for those areas in core brand management such as pricing, range assortment, pace of innovation launches, championing the right A&P levels and media plans as well as supporting any local initiatives such as activation, PR and some content
To become e-commerce lead for the wider team ensuring we are proactively pushing this channel wherever possible and making the most of the opportunity with the right guidance and assets in every toolkit
Significant experience in marketing/sales at the manager/supervisor level
World class brand, category and portfolio management experience including
Ability to develop new product concept derived from consumer insights
Rich experience in qualitative and quantitative research
Proven delivery of flawless global launches
Delivered successful consumer connections, ideally at a global level
Experience in developing integrated digital campaigns with strong results – any e-commerce marketing experience would be useful
Demonstrated ability to create and implement consistent brand assets across markets and through all consumer touch points
Demonstrated the ability to harness the shopper-consumer-expert relationship
Experience in budget management, pricing and COG’s strategy development
In addition to the technical skills and experience requirements outlined above, there are several behaviours that will be essential for the candidate to be successful

Senior Global Marketing Manager Resume Examples & Samples

Manage projects set forth by the Innovation Hub that involve customer experience innovation
Lead in experience design and patient-centric solutions
Manage inside and outside resources related to UX and UI design
Design planning associated with a technology portfolio
Thought partnership for identifying best-in-class opportunities
Lead analysis for insight creation and relevant patient journey frameworks
Translate insights into concept solutions
Manage multiple projects with critical deadlines
Manage external vendors’ onboarding, relationships, and quality of results
Partner cross-functionally to develop and implements project briefs
Quickly adjust to address ever-changing business challenges
Manages budget, and coordinates with Budget Coordinator for invoicing and purchase order, track invoices and payments for certain contracted entities such as consultants for aggregate spend reporting as needed
Liaise with Marketing Managers, Compliance, Contracting, and Global Strategic Sourcing, and Contracted entities to ensure all pertinent forms, attestations and evaluations are completed and processed in a timely manner
Ensure activities are performed and documented in accordance with company standards (SOPs) and regulatory requirements
Inquisitive mind and inspiration to others
Doctorate degree & 2 years of strategic design/planning experience, or
Master’s degree & 4 years of strategic design/planning experience, or
Bachelor’s degree & 6 years of strategic design/planning experience, or
Associate’s degree & 10 years of strategic design/planning experience, or
High school diploma / GED & 12 years of strategic design/planning experience
5 - 6 years of experience with strategic design/planning experience
Previous experience in lean agile methods of product development
2 years experience within the pharmaceutical or healthcare industry addressing chromic illness
Familiarity and interest in insight-driven service design solutions
Demonstrated ability to work cross-functionally, experience producing business results, and outstanding organizational skills
Excellent visual, written, and verbal communications skills
Previous experience developing and communicating business strategy
Proven ability to proactively problem-solve in a matrix environment
Previous experience in design methods, patient journeys, and qualitative research
Previous experience in subspecialty areas of behavior design and system thinking
Proven Management experience with projects & vendors
Experience working with patients and HIPAA

Global Marketing Manager Resume Examples & Samples

Lead the global strategy and alignment of our Scotch-Brite Adhesive Cleaning portfolio (eg. Lint rollers) and Scotchgard Protection portfolio (eg. Fabric and Upholstery protectors) in the Retail channel
Global P&L management
Provide business planning and portfolio strategy input to support the overall division growth strategy
Localize global strategic direction to U.S. market strategy and marketing plan in collaboration with cross-functional team (eg. Value proposition, segmentation, targeting, pricing, promotions, cost savings, etc.)
Prioritize programs and align resources to deliver accelerated growth and operating income
Lead the development of NPI pipeline
Provide direct supervision and leadership thru objective setting, performance management, motivation, training and coaching
Lead Special projects across the Division Retail Marketing team
MBA degree or higher from an accredited university
Minimum three (3) years consumer products marketing experience
Minimum three (3) years experience project management and leadership of cross- functional teams
Minimum one (1) year of experience with new product development and launches
Minimum two (2) years of consumer product research
Excellent negotiation and counseling skills

Global Marketing Manager, Gamma Resume Examples & Samples

Bachelors Degree with high academic achievement required; Advanced Degree strongly preferred
6+ years of relevant experience in a professional service environment (e.g., media, marketing, hospitality, event management or consulting role)
Strong project management and analytical skills
(Near) native English skills

Global Marketing Manager Resume Examples & Samples

Takes marketing leadership for assigned product line(s) globally and /or in focus market segments
Execute the implementation of US go-to-market activities relative to each segment, including pre-launch activities, product launches, rollout plans, introductions, promotions, surgeon training, etc
Lead VSP/Customer interface events and oversee / participate in professional meetings (AAOS, CCJR, etc.)
Participates in defining convention and medical education strategies (surgeon courses) nationally and regionally. Provides direction and utilization of surgeon consultants for these events
Participates in setting and managing inventory requirements for assigned product line
Sets clinical study strategy and identify business development opportunities
Plans product/franchise life cycle and retirement
Develops Product line management & messaging
Works with subject matter experts to create global support materials and advertising
Works with regional teams to create and disseminate response to competitive tactics
Provides segment specific learning’s and insight into product organization for new product development and existing product enhancements. Drive project management management and/or design team participation in the product development process

Global Marketing Manager, Scada Solutions Resume Examples & Samples

Cloud-based SCADA solutions for Solar Power and Wind turbines; Shale Production; Water
Other markets where multiple similar assets requiring some level of monitoring and control have been deployed across a broad physical region
Planning, development, and implementation of effective business development strategies and policies. This will involve working with Competitive Intelligence to maintain and develop key insights on competitor activities; understand trends in the key markets across different geographies and identifying the different needs based segments that will value cloud-based SCADA solutions
Developing and leading pricing strategy for cloud-based SCADA solutions. Develop and maintain data to successfully implement pricing targets to increase win rate in competitive situations globally
Leading Research and analysis of environmental and competitive conditions, customer needs, and market trends
Coordinating with Product Managers to develop solutions that will drive profitable growth in the key targets markets. Provide the market insights and business case justification that will guide and prioritize the product manager’s research and development plans
Designing strategies to capitalize on market opportunities and ensures that strategic plans complement market place needs
Identifying and developing supplier/partner alliances and customer relationships to further expand business development opportunities at all levels
Linking up with Sales to provide them with specific value propositions and offerings for the targeted customer segments that are consistent with the sales regional business plans. Contribute to training sales on new solutions and value propositions that are crisp and actionable and clearly articulate how Honeywell’s offering differentiates from the next best alternatives
Working with sales to meet quarterly and annual orders targets identified for the SCADA market, broken out by region. Develop strategies and contingency plans to achieve these AOP targets
Networking with industry leaders and builds relationships to facilitate expanded sales opportunities
Preparing appropriate marketing campaigns and supporting plans and collateral specific to the target markets to meet business goals
Working with MARCOM to drive results. Help define and articulate the Honeywell ‘Brand” as it relates to the target markets and develop an effective MARCOM strategy for ensuring this message is broadcast across the target regions. Develop and support pipeline of press releases and case studies that can effectively demonstrate Honeywell’s capability in the target market. Ensure that marketing activities are cost effective, efficient, and within established budget constraints
Ensuring that Business and Marketing plans, goals, and policies are consistent with established Company-wide goals
Maintaining, documenting and disseminating knowledge about industry trends, opportunities, channels and competitors to support business development opportunities
Bachelor's degree in engineering/other technical degree with an MBA preferred
A minimum of 10 years’ experience in a SCADA solutions market (Engineering, Marketing, Sales, Strategic Marketing, etc.)
A minimum of 3 years in a similar leadership role
Master degree preferred
Demonstrated knowledge of business impact of process control automation
Thorough knowledge of market penetration strategies and market development strategies and techniques
Ability to develop and implement effective communication plans for internal/external customers
Proven effectiveness in a highly matrixed environment
Global team leadership experience preferred

Global Marketing Manager Resume Examples & Samples

Lead the development of the global integrated marketing plan for Particle Characterization and Counting
Maintain a working knowledge and be able to execute tactics through traditional and digital channels including; web, email, social, trade show, telemarketing, webinar, and publications
Adapt content to different target customer personas and segments
Partner effectively with key stakeholders in sales, Q&RA, digital marketing, product management, and development
Articulate technical content into customer messaging and convey creative direction
Develop persuasive value propositions and promotional messaging
Drive demand generation campaigns to engage customers and convert to revenue
Proven experience with copy writing, messaging, segmentation
Working knowledge of digital tactics/platforms such as email, PPC, SEO, and Marketing Automation
Proven experience and expertise in developing global integrated marketing campaigns and tactics including; web, email, social, trade show, telemarketing, webinar, and publications
Proven success at marketing high value, solution based platforms (hardware, consumables, software, service, support)
B to B environment with multiple customer level decision makers, gatekeepers, and influencers
Demand generation expertise
An ability to effectively manage creative resources. Including: Translating business objectives into strategy briefs and then leading agency work to deliver on the brief, including the evaluation of work at each stage of development

Global Marketing Manager Resume Examples & Samples

Conceptualize, build and implement a global marketing communications plan that supports corporate goals for growth in the commercial print and packaging industry segment
Write creative briefs for, and direct internal and external partners in the creation and delivery of
7-10 years of experience successfully managing marketing or marketing communications programs for B2B or B2C
Demonstrated ability in leveraging marketing communications fundamentals to achieve desired
MBA with Marketing Major
Experience with Salesforce or other CRM tools
Experience in imaging, graphics, printing, or packaging industries
Lean Six Sigma Green or Black Belt

Global Marketing Manager Resume Examples & Samples

Develop launch plans and oversee implementation in the regions
Tactical planning and execution of product launches and campaigns
Responsible for development of global campaigns, marketing deliverables and sales support material
Create relationships with influential customers and thought leaders
Interface with Sales and Field Marketing
Periodic travel with the Sales teams to understand customer perception and needs
Periodic travel to organize and participate in customer seminars and exhibitions
Plan and execute training of internal sales teams and distributors
You hold a degree in business, marketing and/or a relevant scientific field at a bachelor or master’s level
You have +5 years of experience with marketing/sales or product management within the medical device, pharma or life science industries
Commercial and operational experience from prior jobs with product launches and campaigns
High drive and focused on creating results
You have a global mindset and experience from working in an international organization
You have excellent communication skills and speak English at a business level

Guinness Global Marketing Manager Resume Examples & Samples

Develop a detailed understanding of the Guinness growth opportunity in the region and work in close collaboration with the markets to develop the required Guinness growth drivers to unlock and maximise the brand and business opportunity by market
Deliver brand communication and content strategy with supporting threshold investment guidance that will ensure brand growth through recruitment, re-recruitment and reach imperatives
Provide clear framework for deployment of global/local media strategies ensuring brand content is developed from a media first basis and delivered within context of multi-screen consumer engagement, globally orchestrated search parameters and owned community environment
Provide the framework for global/local content development within this strategy and ensure brand salience through effective interface with the global content pillar leads within the GBT in delivering world class content that the market will commit to deploy at minimum threshold levels
Manage the consistent application of our global brand assets through leading all work on brand design and assets associated with same, including on physical availability assets
Lead new market strategy and launch approach, including the development of assets for early stage markets ( Apply) and work with the GBT content leads and these markets to ensure the successful launch of Guinness into these key markets
Lead the strategy and development of content and physical availability assets for dark markets where required, using best practice from next gen marketing
Delivering performance – move effectively between strategy and operational detail
Delivering performance – knowing when and where to intervene and commitment to outstanding delivery of results
Managing across a matrixed organisation – creating outstanding team work and alignment
Creating Possibilities - Outstanding Marketing Flair and Judgement
Creating Possibilities - Energise and inspire others to deliver outstanding results
Graduate. Fluent written and spoken English is essential
Proven L4 with strong record of performance delivery and experience of creating and leading powerful content and integrated platforms

Global Marketing Manager Resume Examples & Samples

Feedback’s Priceless - I see more through your feedback
Own it - I own, drive and achieve key results
Win Together - I work across boundaries to achieve key results
Trust Matters - I act in a manner that cultivates trust in others
Thinking Forward - I think and act in a manner to deliver desired future results

Global Marketing Manager Resume Examples & Samples

Minimum of three (3) years marketing experience
Minimum of five (5) or more years marketing experience
Marketing experience in healthcare industry
Proven track record of marketing leadership to drive business results
Portfolio and brand management experience for a complex portfolio
Ability to lead and work with cross-functional global teams

Global Marketing Manager Resume Examples & Samples

Bachelors degree in Business
10 years of retail industry experience (luxury and fashion)
Business level – Foreign Language a plus

Global Marketing Manager Resume Examples & Samples

Develop strategic marketing plans for cell imaging instruments reagents and applications, including analysis of customer segments, competitor analysis, business trends, and market opportunities
Develop, execute, and measure engaging, bold tactical marketing plans for new and/or existing instrument, reagents, or applications that use a customer journey framework
Act as a brand ambassador: understand, uphold, and communicate our multi-brand strategy in all aspects of our marketing programs
Create and implement relevant marketing content across multiple channels, including web, video, social media, print, and more
Develop sales force training and customer education material in collaboration with product management, R&D, commercial teams, and channel partners
Coordinate with global functions to ensure consistency with brand profiles and company standards
Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach
Work closely with regional marketing managers to build and execute marketing programs within their regions
May perform other related duties as required and/or assigned
5+ years of experience developing a marketing strategy and successfully implementing marketing plans for scientific instruments, molecular biology, or cell biology reagents
Bachelor’s degree in Biology, Biochemistry, Science OR Bachelor’s degree in business, marketing, engineering or related degree
Exceptional communication, project management, and planning skills
Development of product marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products
Strong business acumen and customer focus are essential
A strong record building alignment in cross-functional teams
Knowledge of: 4Ps, marketing communication mix, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution, content strategy/marketing, content audit, customer journey maps
Experience with marketing and voice of customer VOC
Travel is required. (25%)

Waston Global Marketing Manager Resume Examples & Samples

Create a comprehensive marketing plan in support of the go-to-market strategy
Contribute to broader Marketing Profession go-to-market strategy and execution
Drive quarterly marketing priorities to create demand for new and existing customers and achieve marketing contributions to pipeline and revenue
Work across marketing, product/offering management and sales to deliver promotions with compelling offers
Define, measure and drive teams to course correct issues with key marketing KPIs to ensure the success of GTM activities including digital campaigns, web initiatives, GTM readiness, events participation and social amplification
Oversee execution of product marketing, digital, web and social media marketing plans with quantifiable objectives
Support sales teams in their efforts to execute on their business, revenue and growth objectives by ensuring the delivery of required content, marketing materials and sales tools for the buying agenda
Ensure representation of buying agenda solutions, and improve evangelist/ executive presence, at 3rd party and industry events
Lead the work with professions and industry diamond teams in the IMTs to define GTM strategies and plans for the buying agenda
**** These positions are located either NYC or Armonk, NY *********
10 years of experience in enterprise marketing, ideally in either the B2B or SaaS space

Global Marketing Manager Resume Examples & Samples

Minimum of three (3) combined years of marketing and/or business management experience
MBA or Degree in Business or Marketing
Significant international experience, especially with products that are relatively new to market
Market development experiences
Brand/product marketing experience and success in commercialization
Health care experience
Experience with senior level presentations
Experience leading cross functional teams, including project management

Global Marketing Manager Activation Resume Examples & Samples

Accountable for the success and impact of global marketing programs and campaign activation essentially to create preference and business demand where we target to win or increase profitable business
Create a thorough understanding of the brand positioning and value proposition for our brands, their target customers, their needs and wants, triggers and critical touch points along the customer journey
Develop and anchor the marketing plan and calendar together with the other Marketing managers in line with the business, brand and marketing objectives and priorities
Plan global campaigns and marketing activities working closely with key stakeholders across the organization and the wider business, ensuring alignment on and ownership of objectives and defined outcomes
Creating impactful messaging validated by customer insights, segmenting and targeting campaign audiences, defining and integrating marketing and communication channels and tactics to deliver most impact
Defining clear briefs and working with the in-house agency and as well our global digital and media agencies driving creativity, ensuring campaign readiness for global and local market activation
Leading the activation of global campaigns, marketing programs and activities across owned, earned and paid channels mostly digital, through partnerships and working closely with in- and external communications
Providing guidance to local markets activating global campaigns, as well as counsel and support locally led initiatives to ensure brand consistency, sharing of best practice globally
Establishing clear objectives and targets, tracking and analysing performance, reporting return-on-objectives and for paid invest return-on-investment, driving continuous optimisation of campaigns
Driving innovation and digitization in our marketing, supporting marketing competence development across the organisation
Working closely and collaboratively with the other Marketing Managers, for mutual success
Minimum of 8 years as (senior) marketing or campaign activation manager in global or regional role
In a global or multi-national company and brand -preferably but not necessarily in business-to-business
With specialist expertise and experience from successful global marketing programs, campaigns and activation
Experienced in successfully managing agencies and activation budgets

Global Marketing Manager, Amazon Launchpad Resume Examples & Samples

Develop and execute a global marketing plan to engage customers, startups, and the media
Work with global teams to understand the needs of startups and customers in their marketplace in order to tailor marketing programs for each country
Partner with the U.S. marketing lead to create efficiencies and global brand standards
Partner with the Public Policy and PR teams to drive goodwill toward Amazon and Amazon Launchpad, and to drive program awareness
Support in-country teams with planning, collateral, communications, merchandising, and events
Develop, optimize, and report on the results of startup satisfaction surveys across marketplaces
Rebuild and consistently update global Amazon Launchpad program materials (e.g. pitch deck, introductory webinar series)
At least 7+ years of experience in external marketing - preferably with experience activating programs and brands to build an audience or customer base
Successful history of defining marketing strategy and executing to deliver measurable results
Outstanding interpersonal skills: decisive, action-oriented, and able to motivate, inspire, and lead cross-functional teams in different geographies and business units
Proven track record of continually advocating on behalf of your internal and external customers
Familiarity with markup languages like HTML/XML
SQL fluency preferred
Experience with content management in CRM/CMS tools, and/or the ability to learn new tools quickly

Global Marketing Manager Resume Examples & Samples

Support Business Development, Key Accounts and Global Business Team to grow IDD business - 30%
Drive industry insights to develop strategic and operational plan - 20%
Market, customer and competitor insights and analysis to facilitate decisions - 30%
Marketing communications direction - 10%
Special projects and leadership responsibilities - 10%
Minimum of five (5) years of combined work experience in marketing, business analysis, and/or business development
Master's degree in Business Administration (MBA) or Marketing
Experience in and understanding of the generic pharmaceuticals market
Experience with strategic planning, product marketing, competitive analysis, customer insights, demand modelling, market assessment, segmentation, within the generic pharmaceuticals market
Strong analytical skills combined with the ability to articulate a clear market story and commercial recommendations
Ability to synthesize multiple and complex data sources into coherent implications and recommendations
Demonstrated leadership and working knowledge in strategic or marketing planning, product marketing, commercialization plan development, VOC methodologies
Ability to think strategically, yet execute with precision to detail
Understanding of P&L drivers
Skillset in both upstream and downstream marketing
Excellent written and verbal communications including presentation skills
Customer-centric mind-set
Ability to work cross-functionally and across geographical borders and time zones
Ability to prioritize work according to Division and business priorities, and initiate and drive activities in support of business plans
Clear demonstration of innovation credentials, a passion for 3M technology and a willingness and ability to work closely with R&D teams on joint projects

Global Marketing Manager Resume Examples & Samples

International travel required as well as frequent travel to other UK sites
Degree in either a business, medical or science discipline is required. Post graduate qualification in business or marketing and driving license required for business travel
Substantial experience in a related marketing role, experience of clinical, health economics, Med Ed and/or medical communications would also be beneficial
Previous experience in a global marketing or multiple domestic marketing roles is considered essential
Previous experience disease marketing would be preferable
Customer Focus, communicating and influencing, negotiation skills, building relationships across cultural boundaries
Numeric with good analytical skills
Project Management and people management
Typically allocated a portion of the disease team budget to manage. This person will be responsible for allocating and monitoring the spend to ensure the budget is optimized. Identifies cost saving opportunities and takes proactive action. This role also has influence over BD&L and/or R&D strategy to build out the longer term proposition, which could result in significant investments
Internal relationships: Builds relationships globally with Marketing professionals and leaders and country managers. Works cross-functionally and in a matrix environment with colleagues in Product Marketing
External relationships: This is a Healthcare facing roles where the role holder must be able to credibly work with a range of Healthcare Professionals/non-HCP decision makers/Professional Bodies/commercial partners. Must be confident in liaising with external agencies and consultancies and representing S&N when required at external forums and conferences
Organisation influence: Having specific responsibility for a designated disease with the intent of transforming our proposition this individual will be expected to influence at all levels, including senior executives up to and including President level
Limits of authority: For a significant strategic area, will make key decisions independently. Will have impact as the champion for the disease, strategic intent to transform our business model and promoting understanding across the business, highlighting needs and issues and driving the right conversations/actions

Global Marketing Manager Resume Examples & Samples

Develop and lead strategic global marketing initiatives aligned with the business plan and focused on key growth areas, working with cross-functional teams to implement
Drive creation of value propositions and competitive differentiated positioning based on deep customer segmentation and understanding of their pain points, needs, and buying criteria
Develop messaging and creative identity for the SCIEX Life Science Research and Omics applications, and ensure alignment with the corporate brand hierarchy
Devise integrated global marketing campaigns to fuel demand generation, build awareness and preference, increase win rate, and promote customer retention
Lead the development of marketing and sales collateral and content, both physical and digital, needed for sales support and outbound campaigns; drive adoption globally
Develop and execute integrated marketing plans for the launch of new products and solutions into the life science research market, working closely with cross-functional teams in product management and regional sales and marketing
Establish and monitor relevant metrics and analytics to ensure marketing strategies, programs, and activities are executed effectively and delivering impact across marketing channels and regions
Continuously evolve and improve marketing programs to optimize performance and improve ROI; robustly manage marketing budget based on results and outcomes
Understand regional market dynamics and requirements and utilize to continuously improve global marketing strategy
Partner with SCIEX global digital and content marketing teams to fully leverage resources for growth
Implement standard work and communications to maintain global and regional marketing team alignment
Serve as a brand ambassador, working together with the cross-functional team to ensure marketing programs and materials align to and strengthen the global SCIEX brand
5+ years’ experience in life sciences marketing, sales, and/or technical support roles with customer and account experience
Minimum of Bachelor’s Degree in a Biological or Chemical Science; MS or PhD preferred; demonstrated training and/or experience in marketing, business administration, or related field a strong plus
Broad understanding of mass spectrometry technology and market; technical competency in multi-omics research areas highly desired
Clear thinker with the ability to translate market knowledge into impactful and differentiating value propositions, aligned to target customer personas
Strong technical and creative writing skills, with the ability to turn complex concepts into clear and impactful positioning and messaging for sales and marketing content and campaign development
Strong communicator with experience working in a global environment and highly-matrixed organization with cross-functional teams, both directly and remotely
Demonstrated ability in start-to-finish project management, from planning and conceptualization through to execution and metrics-based results analysis
Strong time management and organizational skills, with ability to multitask and manage competing priorities
Highly motivated and results-driven, with ability to work independently and through effective lateral influencing to achieved desired outcomes
Strong process orientation, problem solving and troubleshooting skills and a firm commitment to quality
Executive presence with strong interpersonal and communication skills
Ability to perform exceptionally in fast-paced, performance-oriented environment
Must be available for a minimum of 25% domestic and international travel
LI-SF1

Global Marketing Manager Wood-& Metal Resume Examples & Samples

Lead and own the development of the marketing strategy for the wood- & metal-care category (both spec branded - under the flourish as well as Prof brands) identifying growth areas, targets and developing appropriate plans and activities with countries for achieving them. Act as owner of the Strategy Deployment Toolkit
Manage the project portfolio of marketing projects for the wood- & metal-care category; Establish the list of agreed repeatable models, become the owner of the Gold Standard Activation Pack best practice sharing template
Own the brand pyramid and brand architecture for the wood- &metal-care brands as well as the architectures; make sure that these are fully implemented in the relevant markets and that brand health and market share are consistently enhanced through appropriate deployment of activity and resource
To lead on identified wood- &metal-care marketing/innovation projects
Lead the development of a set of core repeatable models for the wood- & metal-care category a.o. portfolio, livery, communication platforms, POS, sustainability approach, etc. with the goal to achieve brand preference (and market share increase) for our brands and products
Maintain and guide a network of wood- & metal-care marketers around the globe (40-50 people)
Strong influencing and leadership skills, able to influence and with the ability to operate in ambiguous and changing environments
Proven ability to think strategically and also to communicate a compelling vision and ensure delivery of it through others; Experience in marketing or sales of at least 10 years
International experience essential and must be willing to travel (estimate 25% on average)
University education, Substantial brand marketing or sales experience
Superb functional Marketing skills. Proven international project management skills, demonstrably high levels of business acumen, significant knowledge of consumer Brands and paint industry
Fluent in spoken and written English, second/third European language an advantage. Understanding and sensitivity to different cultural behaviors

Global Marketing Manager Neuro Interventions Resume Examples & Samples

As global marketing manager you are responsible for the worldwide marketing of angiography-based solutions in the field of neuro interventions
You analyse international market developments and trends, identify opportunities and risks and derive a marketing strategy for your clinical field based on these insights
You act as an interface between global sales, our customers and the headquarter product definition teams
You forward the satisfaction of key customers and potential for improvement to the internal product management team and hereby support an optimized product roadmap
You analyze our competitors’ weaknesses, e.g. by reviewing scientific publications, and hereby optimize the positioning of our solutions
You present our neuro portfolio in front of international and high-ranking interventional radiologists
You drive the creation of international marketing material in line with your budget and you support in trainings of the global sales force
You have successfully completed a university degree in the fields of natural sciences, engineering, or medicine
You have gained many years of professional experience in product management, marketing or sales (ideally in the area of medical technology)
You easily explain technically or medically advanced contents to an audience unfamiliar with this subject
You have a strong ability to inspire and understand how to market the value of clinical products and solutions
You are business-fluent in both spoken and written English; German is an advantage
Because you will spend about 1/3 of your working time on business trips to international congresses and customer visits, we expect a keen willingness to travel
Regarding your personal qualities, your strong customer focus, initiative, high motivation, analytical and communication skills round off your profile

Romax Insight Global Marketing Manager Resume Examples & Samples

Prepares and execute best in class marketing plans across all markets annual marketing plan that support delivery of Insight volume, turnover and gross margin targets
Develop marketing programs, including offer development and communications, for Insight products and services. This requires developing a key interface with sales to develop key customer and market insights, as well as, practical delivery in market of the programs developed
Responsible for product and product portfolio management, developing product/service strategy across all product activities, working closely with research & development and sales, to develop commercially viable, winning products and services
Accountable for developing and maintaining pricing strategy and guidelines for us in the business
Implement processes and procedures for marketing plans, marketing programs (offer development) and product management
Providing/interpreting market analytics to focus our marketing efforts based on the strategies directed by the Romax Insight LT and
Developing and building best in class core marketing programmes for the business sectors
Implementing those programmes in the various market sectors
Ensuring participation in relevant industry events to develop the brand and recognition
Leveraging/utilising the Global, Regional and country marketing resources and capabilities of the Castrol business in the development and implementation of the Romax programmes (i.e. piggy back on any relevant activities/using existing agency relationships and discounts/steal with pride etc
Work closely with sales on key customer proposals, bringing pricing expertise and offer formulation
Ensure compliance ethical and legal compliance, as well as the highest safety standards, are very much a part of all activities undertaken and embedded in the products and services Insight provides
Monitor implementation of programmes as per marketing plans to ensure on time, within budget delivery and adequate return on investments
Provide leadership in HSSE, consistent with BP values and the code of conduct
Understand and comply with BP policies, standards and regulations relating to HSSE
Utilise the HSSE systems, processes and tools necessary to comply with HSSE policies, plans and standards relevant to the role
University degree in Marketing or related discipline
Experience in Marketing
Substantial experience in a B2B Management Role
Market understanding - Skilful
Offer development - Skilful
Category management and planning - Skilful
Performance monitoring - Skilful
Brand management - Basic
Project and relationship management - Skilful
Strong Leadership skills and development of others
Experience of working in a matrix organization with complex customer interfaces
High degree of personal impact
A focus on diversity and inclusiveness in approach to team, as well as in overall behaviour and actions

Global Marketing Manager Resume Examples & Samples

Manage and coordinates global strategic marketing activities to achieve plan objectives
Define and create marketing initiatives that enable BAC to achieve its strategic goals
Design, analyze, and optimize innovative marketing campaigns
Provide leadership to the global marketing teams in prioritizing and implementing events and programs
Contribute to the definition and execution of BAC’s global marketing strategy and annual plan
Set global brand strategy standards and the development and execution of brand strategy
Support the effective leadership of customer-facing sustainability initiatives and regulatory issues management
Work with global leadership team on the development of executive presentations
Create and maintain international marketing communications database
Oversee and maintain global trademark portfolio by managing budget and partnering with legal to apply for new marks
Develop and help implement global internet, digital, and social media strategies
Partner with regions and channels to design best practices model and facilitate knowledge sharing
Bachelors Degree in Marketing, Communications or English. A Masters Degree is preferred
5-7 years of experience in a marketing leadership role
2-3 years of experience in a global organization in marketing communications
Leadership: A confident, mature person with the ability to connect and inspire others. A proven track record of leading projects and teams that successfully achieve milestones and complete deliverables
Problem Solving: A creative yet pragmatic problem solver. Methodical, hands-on as well as detail-oriented
Analytical Thinking and Decision-Making: Ability to conceptualize enterprise and market trends/issues and then integrate that thinking into marketing and business strategies
Excellent planning, execution and project-management skills. Thorough attention to detail combined with the ability to prioritize and meet aggressive deadlines
Teamwork and Interpersonal Skills: A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues
Excellent verbal and written communication, copywriting, and editing skills
Proven ability to creatively present disperse data sets and business concepts to convey strategy and answer business questions

Global Marketing Manager Resume Examples & Samples

Leads the development and execution of the US business plan & operating plan
Determines pricing, channel, and portfolio management strategies
Lead or participate in global NPI’s, interfacing with global teams to ensure alignment of products to customers and building marketing tools to improve penetration into channel segments
Supports global team with daily problem solving, team communication and interfaces with sales teams and customers
Ability to influence and direct a cross functional team
Bachelor’s degree or higher in Marketing or Business Administration from an accredited university
Minimum of three (3) years of combined experience in product sales and/or marketing
Experience in B2C as well as B2B marketing
Automotive market knowledge and experience
Minimum of five years of product line management experience
Experience with pricing and product positioning
Self- starter who can effectively work in a fast paced environment
Ability to manage through ambiguity and make decisions with an appropriate sense of urgency
Ability to make tough business decisions while taking the appropriate amount of risk
Excellent oral, written and analytical skills

Global Marketing Manager Resume Examples & Samples

Build a high-performance marketing team, recruiting, selecting, training and developing top marketing talent
Ensure alignment of direct reports' annual performance objectives and support individual development plans. Sets clear, high standards for performance and hold direct reports accountable for results. Measure individual performance against success criteria, and provides feedback and developmental coaching
Set strategic direction for the business and works with the team to formulate actionable, comprehensive business plans (e.g., integrated marketing business plans, product portfolio and commercialization plans, technology roadmaps, market development plans, etc.) to achieve franchise business objectives
Oversee the execution of business plans through appropriate strategies, tactics and action plans. Develop annual operational budget for the business and ensure the availability of resources required for plan execution
Direct team's utilization of marketing science tools and methodologies for market analysis, and manages development of strategies and tactics designed to eliminate or mitigate market barriers, including technical, operational, economic, regulatory and sales channel barriers
Identify, analyze, and recommend business development opportunities
May include both upstream and downstream marketing
Foster a 'never arrive' mindset among team members to ensure a continuous improvement approach to the business
Leverage industry, market, clinical and cross-functional experience and knowledge to remove obstacles and address complex business issues
Develop personal, and facilitate team's development of, relationships and networks with internal and external stakeholders, influencers and decision-makers. Actively coach and provide leadership to the team and others within marketing and other functions, regarding effectively navigating through and capitalizing on the organizational matrix
Serve as a resource/subject matter expert to senior management
MBA or other advanced degree strongly preferred
Experience must include at least 5-7 years of marketing experience, preferably for a life sciences company (e.g. medical devices, diagnostics)
Proven leadership and experience driving change in a complex organization
Demonstrated cross-functional project management experience
Outstanding interpersonal skills and ability to develop relationships at all organization levels
Strong executive presence, communication skills, & ability to directly influence senior leaders
Experience developing, communicating, and executing global programs (e.g., product launches, marketing programs, training programs)
Self-directed individual who proactively identifies & addresses opportunities
Up to 20% travel domestically and globally

Global Marketing Manager Resume Examples & Samples

Lead marketing / business for one cross-functional development team tasked with creating and driving new product plans to completion, ensuring the team delivers on market-driven requirements. We are transforming the division with an agile/ Scrum approach and this will be a critical team member
Develop crisp product concepts/proposals incorporating sound analytics, customer insights, and financial justification
Provide marketing/thought leadership as part of the development team in such areas as Voice of Customer and new product development deliverables
Utilize primary and secondary research in pursuing new product concepts
Lead special projects to grow the 3M™ Connected Roads business in a dynamic and changing connected automated vehicle market
Consults with global portfolio leadership team on marketing plans and lead division wide initiatives
Shares division strategic intent of “we bring families home safely” and demonstrates company values
Actively complies with professional and quality standards, complies with corporate policies and procedures, and acts in a manner consistent with 3M’s values and ethical standards
Minimum of five (5) years of combined experience in New Product Commercialization, Marketing, Sales and/or Business
Master's degree or higher in Business Administration, Marketing, or Strategy is preferred
Minimum of ten (10) years of experience in New Product Commercialization, Marketing, Sales or Business
Experience identifying and understanding customer pain points and translating into actionable new product ideas
Solid analytical skills - ability to effectively move from analysis to insight and execution
Passion for “Bringing Families” home safely

Global Marketing Manager Resume Examples & Samples

Work closely with business leaders and other marketing professionals to develop effective marketing strategies for MCG, with a particular focus on the Industry Verticals
Develop and maintain close working relationship with regional marketing leaders to help regionalize global marketing strategies (when appropriate)
Develop, implement and deliver a coordinated strategic marketing plan, playing a key role in ensuring the marketing team achieves performance targets
Focus on development and management of the MCG brand, in particular, provide strategic advice and input relative to
10+ years’ experience in marketing within the insurance and or financial services industries
Track record of marketing success within each of the vertical industries
Good general business understanding
Experience across all marketing disciplines including strategy development
Strong strategic orientation with ability to see both big picture and local application
Proven understanding of customer research, analysis and marketing intelligence
A results-focused, analytical approach with a strong customer/client service ethos
Planning and project management skills with a track record in getting things done
Self-starter who will create and implement marketing initiatives, ideas and plans
Ability to deal at the most senior level in a convincing and credible way
Exceptional interpersonal, communication and relationship-building skills, having the gravitas to achieve professional credibility
Excellent team player, able to demonstrate collaboration and strong leadership skills

Global Marketing Manager Nephrology Resume Examples & Samples

Leverage deep customer, marketplace and competitor insights to develop business drivers for SHPT, Renal Anemia, and more generally Chronic Kidney Disease
Participation in market research and provide feedback on strategic opportunities to inform and define a post-launch platform
Partner with the Marketing Director Nephrology to design and develop the Parsabiv post-launch platform
Oversight of third party agency partners to develop, track, and overall manage project budgets
Contribute to the development of Parsabiv Global Commercial Plan (IBP Plan) and calcimimetic LRP (Long Range Plan)
Develop deep expertise in Renal Anemia and be the Global point of contact for countries and regions
Support generation, collection and analysis of market insights to help evaluating Business Development opportunities in the Nephrology Area
Be an engaged contributor to the IBP Team (Insight and Brand Platform and role-model Amgen values and behaviors
4+ years of deep marketing experience including experience in the biotech/pharmaceutical industry

Global Marketing Manager Resume Examples & Samples

Develop and Lead the Scoping/Pricing Operations
BA or BS plus qualifications in Business Administration. Master’s degree or professional equivalent
15+ years plus experience of delivering large organization growth initiatives
Senior Leadership role (s) in Professional Services Industry
Global Client Commercial Infrastructure and Delivery
Cross disciplinary experience in Marketing, Sales and Finance
Experience in the design, development and roll out of tools, process and training interventions to support organizational change programs
Technology requirements, selection and implementation
Powerful communication skills, both verbal and written; must be able to convey an inspiring message in large groups as well as one on one; transparent with the ability to work cross functionally with peers
Prior subject matter expertise (e.g. Marketing & Sales, Client Management) with specific knowledge on the development and implementation of global commercial programs
Proven experience in management of budget/financials
Experience in management of third party vendors
Good Internal & External network
Excellent technical experience (Microsoft Office Excel, PowerPoint and Word) Good understanding of the Mercer operating model
Ability to maintain high standards of accuracy and attention to detail – follow Mercer peer review requirements
Demonstrate potential to work well in a fast-paced environment, handling pressure, tight deadlines and adapting easily to changing priorities
Excellent communication, project management, consulting, people and influencing skills
Ability to influence Corporate Officers, LOB heads, and other key stakeholders with innovative proposals and action plans
CPA or Equivalent – CFO is a key buyer of Mercer services and Client Managers are Actuaries/CPAs – Peer credibility is critical in driving change

100

Global Marketing Manager Resume Examples & Samples

At least 5+ years of experience in a commercial position with a strong marketing background
Strong Marketing capabilities, practical knowledge of main Marketing Excellence tools
Strong knowledge of the Automotive industry a plus
Ability to travel 30-50% (domestic/international)
Academic degree (bachelor`s/master`s degree), preferably in Business/Marketing or Engineering

101

Global Marketing Manager Resume Examples & Samples

Lead the global strategy and business model for our Future Franchise product portfolios
Lead the development of NPI pipeline and commercialization
Project management on a cross functional team, working closely with Sales, R&D, and Manufacturing counterparts
Assess category product performance and conduct competitive analysis
Actively gain consumer insights, both informally and formal research then turn into actionable growth ideas
For more brand information, go to scotch-brite.com and scotchgard.com
Minimum of three (3) years of consumer products marketing experience
Three (3) years of experience in project management and leadership of cross- functional teams
One (1) year of experience with new product development and launches
Two (2) years of consumer product research

102

Global Marketing Manager Resume Examples & Samples

Marketing Strategy, Planning & Execution: develops strategic and operational marketing plans and executes major programs involving product and market strategy, pricing, promotion, and channel. Works in partnership with global regional leaders to develop and execute immediate, medium and long term strategies
Product Portfolio Strategy & Execution, including New Products: develops and drives the strategy and execution of portfolio direction. Identifies, assesses and implements new business development opportunities for existing and new products
P&L Management: responsible to achieve global category sales, local currency growth and operating income targets
Brand Strategy: Plans and directs the implementation of global brand strategies. Ensures that products are positioned and marketed appropriately
Marketing Team Leadership: Provides leadership, coaching and direction to cross-functional category team. Key member of the business leadership team
Minimum of three (3) years of marketing experience
Master of Business Administration (MBA)
Food industry experience
Strong communication, analytical and financial skills
Demonstrated success working and building relationships with global colleagues and cross-functional teams
Able to move in a fast-paced, decision-oriented environment

103

Global Marketing Manager of Chemdraw Resume Examples & Samples

Formulate and drive the market-based Positioning/Business Plan for ChemDraw/ChemOffice product linethrough systematic assessment of market needs via formal and informal primary and secondary market research
Co-lead the evangelization of strategically-important new customers and thought leaders (e.g.., associations) regarding the value of ChemDraw/ChemOffice product linein collaboration with the Business Segment Leader
Promotional content and strategy, including

104

Global Marketing Manager Resume Examples & Samples

Stay up-to-date with the scientific and clinical advancements in allergy and asthma diagnostics, required to develop effective marketing strategies
Define the marketing strategy and tactical plans that will drive growth for the target customer group and product offering in scope
Develop value propositions and competitive positioning for product offerings in scope and translate these into appropriate marketing assets and collateral
Develop promotional or educational campaigns/events/collateral, including concept development, positioning, messaging, and identifying clinical and scientific proofs
Collaborate with digital- and CRM-team to execute campaigns using appropriate channels
Collaborate with Product managers and launch teams to lead the development of launch collateral
Identify and manage external vendors e.g. marketing- and digital agencies to deliver marketing programs on time and on budget
Take the lead on cross-functional collaboration between global and regional marketing teams to develop and deploy campaigns

105

Global Marketing Manager Resume Examples & Samples

Develop and oversee implementation of launch plans and market management in collaboration with pharma partners and Agilent’s Companion Diagnostics Division
Accountable for launch plans (segmentation, pricing and positioning, key messages and value propositions) together with the Global Marketing team
Responsible for global campaigns, marketing deliverables and sales support material
Responsible for campaign updates to manage competition and market trends
Support Regional Marketing and Sales activities
Cooperate with Sales, Field Marketing and pharma partners
Occasional travel with the Sales team to understand customer perception and needs
Occasional travel to organize and participate in customer seminars and exhibitions
Plan and execute training of internal Sales teams and distributors
Educated at Masters level – ideally within a commercial and/or scientific field
Commercial and operational experience from prior jobs, having worked in an International business-focused culture with software-related products
Preferably +7 years of experience in the Medical Device, Pharma or Life Science industry
Experience with project management and managing global product launches
Global and Commercial mind-set and ability to work with and drive change
Proactive and good at delegating
Willing to travel approx. 30 days per year to support projects, the market and customer needs
Skilled communicator with excellent proficiency in English
Good at working with others in a cross functional group on a global level

106

Global Marketing Manager Resume Examples & Samples

Develop, implement, and execute marketing strategies to launch new products, effective product placement, increase market share, forecasting, improve margins and increase overall sales within the market
Analyze technical design and cost information to determine the profitability and viability of new products or product enhancements
Consults with country marketing and sales teams, introducing new product features and capabilities and coordinating sales and related activities such as advertising, public relations, and strategies to achieve product marketing objectives. Includes new product launch responsibilities
Collaborate with R & D engineering department, quality control and marketing operations group for the launch of new products
Obtains market intelligence for pricing analysis, product positioning and product enhancements
Develop and execute strategic product launch plans and set 3-5 year growth targets
Develop and execute global product marketing plans required to continue to build and expand the stent business, and support product and program launches
Participate in cross functional teams to ensure collaboration, alignment and full integration of all disciplines required to support successful plan execution and achievement of results
Foster positive relationships with key opinion leaders, industry luminaries, and other partners to support therapy acceptance, therapy expansion, and safe and effective us of Medtronic neurovascular products
3 years of Medical Device Marketing experience

107

Senior Global Marketing Manager Resume Examples & Samples

Work closely with the Amazon Pay sales and account management organizations around the world to identify, plan and deliver programs, tools, and content to drive more business across the organization
Develop audience-specific messaging and positioning in close cooperation with key stakeholders
Define and drive the production of video content, event presentations and sales aids for the North American, European and Asian markets
Use data and analysis to measure and optimize performance of activities
Influence internal and external stakeholders, using data, to make key strategic business decisions that impact the Amazon Pay global business
Work with colleagues around the globe to develop and localize marketing strategies, leveraging both internal and external resources for best practices
Manage external agencies and creative partners
8+ years of relevant experience, preferably in e-commerce, FinTech, or other B2B high-tech business
Team-oriented, a person of integrity, with the ability to work with and influence others in a global organization
Strong business and marketing acumen
Strong copywriting skills and a talent to translate business internal lingo into customer engaging copy
Independent and flexible with outstanding communications skills in English
Problem solving and issue-resolution skills, ability to work effectively in a deadline-driven work environment, attention to detail, and ability to multi-task
MBA or advanced degree in a related area of study
Successful experience in Sales, Business Development, or Account Management
Fluency in German, Japanese, French, Spanish or Italian a plus

108

Global Marketing Manager Resume Examples & Samples

Extensive knowledge of product applications/therapies and the markets of the product(s) for which the incumbent has responsibility
Extensive knowledge of sales/marketing strategic planning and program delivery
Working knowledge of domestic and worldwide markets and global marketing strategy
Ability to assess customer needs and market trends within the context of product and business capabilities and the ability to translate this assessment into workable strategy
Ability to work effectively and comfortably with physicians and other medical professionals, as well as with all functions and levels within the business organization
Ability to understand scientific facts and package them into a cohesive communication model for customers and sales associates
Ability to develop financial analysis to justify product or service investments
Requires a thorough understanding of marketplace dynamics as they relate to product, price, and distribution
Knowledge and use of relevant PC software applications and skills to use them effectively
Demonstrated ability to communicate effectively both verbally and in writing
Or-

109

Global Marketing Manager Clinical Chemistry IVD Poct Resume Examples & Samples

Develop and execute a marketing strategy in the assigned domain on the Minicare platform. The IVD POCT applications will need to be promoted via clinical studies, scientific publications, presentations, KOL networks, guideline committees, conferences, exhibitions, etc
Develop and implement worldwide marketing and clinical marketing plans for the Clinical Chemistry clinical domain on the Minicare platform including market and competitive assessment, definition of customer needs and opportunities, sales and marketing tools development and rollout, clinical study identification and planning, advertising and promotion, etc. with required tactical programs to support product strategic objectives, all in close alignment with the internal Philips stakeholders
Develop and execute competitive strategies based on thorough competitive intelligence and market analysis
Work with regional sales and marketing teams to align plans to all regions and define regional implementation plans
Owns market development activities including developing external relationships with key opinion leaders in Clinical Chemistry ensuring presence and participation at high-priority conferences, meetings, publications, etc
Bachelor or Master’s Degree with MBA preferred
Educated in the Clinical/Medical field; fully respected discussion partner with Healthcare Professionals
Professional experience in in-vitro diagnostic Point-Of-Care testing
Professional experience in Clinical Chemistry or emergency care preferred
Minimum 4 years of relevant marketing experience in medical device, clinical diagnostics and/or pharmaceutical industry with a consistent track-record of high performance and results
Demonstrated strategic thinking and implementation skills; proven analytical skills with the ability to translate data into actionable plans; convert these into tactical marketing plans, and execute/deliver results
Experience in the marketing of (new) biomarkers
Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities. Proven ability to routinely work on multiple tasks with multiple people while effectively prioritizing
Flexibility to travel globally to regions and customer sites 30% of the time

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