Demand Marketing Manager Resume Samples

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ND
N Dooley
Natalie
Dooley
5672 Lily Rapids
New York
NY
+1 (555) 883 8850
5672 Lily Rapids
New York
NY
Phone
p +1 (555) 883 8850
Experience Experience
12/2013 present
Chicago, IL
Senior Marketing Manager, Demand Generation
Chicago, IL
Senior Marketing Manager, Demand Generation
12/2013 present
Chicago, IL
Senior Marketing Manager, Demand Generation
12/2013 present
  • Develop, execute and monitor strategic lead nurture campaigns
  • Coordinate and execute HTML email templates, audience segmentation, quality assurance and deployment of outbound email campaigns
  • An established track record of managing nurturing programs, webinars, online advertising, email campaigns, social media, SEO, SEM and sponsorships
  • Provide recommendations for marketing strategy and tactics based on testing and analysis
  • Develop relationships and liaise with segment-focused associations and third party influencers
  • Collaborates across marketing, communications, content management, and sales teams to ensure a common Enterprise voice in market
  • Extend and improve Cisco Jasper’s account based marketing and real-time personalization programs
10/2009 10/2013
Dallas, TX
Marketing Manager, Demand Generation
Dallas, TX
Marketing Manager, Demand Generation
10/2009 10/2013
Dallas, TX
Marketing Manager, Demand Generation
10/2009 10/2013
  • Monitor and analyze lead performance in order to understand what is working and not working
  • Develop content and outreach packages for sales development representatives (SDR) to use in outbound execution of the campaigns
  • Support marketing teams with specific paid marketing goals
  • Apply metrics-driven approach to marketing investment assuring above-target ROI
  • Collaborate across departments (sales, marketing, services, product) for marketing campaign development and execution
  • Understand best practices re: customer acquisition, lead generation, content, SEM, SEO, Facebook advertising, email marketing, and B2B demand gen
  • Own the development of landing pages, advertising assets, A/B tests and integrated campaigns designed to drive high-quality lead generation for the growth team
02/2004 09/2009
Phoenix, AZ
Demand Generation Marketing Manager
Phoenix, AZ
Demand Generation Marketing Manager
02/2004 09/2009
Phoenix, AZ
Demand Generation Marketing Manager
02/2004 09/2009
  • Planning, developing and working with corporate marketing and demand generation function for execution of marketing programs – including project management
  • Develop, manage and execute integrated marketing promotions to generate qualified leads to support our brand, pipeline, revenue and community growth goals
  • Develop and manage templated marketing programs for new build areas in coordination with sales and construction
  • Work with cross-functional marketing and sales teams to effectively adapt, plan, and execute integrated campaigns and targeted lead generation programs
  • Assist in the development and execution of joint partner marketing activity across EMEA
  • Create and execute quarterly marketing plans that support regional business goals, are innovative and err on the unexpected and unexplored
  • Develop marketing programs to generate demand from nonprofit organizations and manage pipeline opportunities in support of direct sales channel
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Rutgers University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong interpersonal skills; ability to influence others without formal authority and build partnerships within the organization; ability to work in a matrixed environment
  • Experience working with content management systems (Wordpress), web analytic platforms (Google Analytics), Marketing Automation Tools (Marketo) and digital marketing channels (Google Adwords, LinkedIn, Terminus)
  • Gathers and communicates marketing campaign information and subscriber feedback in order to promote a common understanding of marketing campaigns, changes, and issues
  • Detail-oriented, self-motivation and strong work ethic
  • Self-motivated, decisive and able to deliver high quality work to tight timescales
  • Experience guiding the design and development of inspiring brand awareness and content syndication programs that educate, build awareness, and drive conversions
  • Support the team: Partner with creative and web teams to develop strategies for display campaign. Craft landing pages and lead generation forms for our content to distribute through relevant paid programs
  • Define Sutherland’s reputation: Manage the strategy and setup of all paid campaigns; Measure and optimize our paid marketing using vendor-specific dashboards and Google Analytics, as well as maintain daily, weekly and monthly reports to monitor campaign budgets across all channels
  • Up to date knowledge of all marketing mediums and tactics available
  • Excellent administrative and organizational skills
Create a Resume
1

Senior Demand Generation Marketing Manager Resume Examples & Samples

  • College degree in marketing or equivalent experience
  • 5-7+ years’ experience in B2C or B2B campaign design and demand generation
  • 2-3+ years’ experience in a managerial level role
  • Proven portfolio of successful campaigns, including metrics
  • Strong working knowledge of marketing and CRM systems (Marketo Experience is a MUST)
  • Also beneficial: Background or understanding of CSS and HTML, copy writing skills – provide sample writing of content and offers
  • We are looking for people who are passionate about what they do and want to work with the best and brightest
  • We value teamwork and the ability to make and meet commitments as well as skill and a successful track record
  • We strive for a healthy, productive work/life balance, while enjoying the opportunity to substantially contribute to the direction and success of a vibrant financial service business
2

Global Demand Gen Marketing Manager Resume Examples & Samples

  • Strong knowledge of CRM and marketing automation systems such as Salesforce.com and Marketo
  • Outstanding written, verbal communication and presentation skills. Ability to speak publicly to both small and large groups
  • Ability to work effectively in a fast-paced environment with the agility to respond to new and changing requirements based on both a dynamic market and company environment
  • Ability to make recommendations based on available data
3

Senior Marketing Manager, Demand Generation Resume Examples & Samples

  • Strong knowledge of, and the ability to apply, the principles of market segmentation, brand management, marketing communications, and database marketing
  • Exceptional interpersonal skills with the ability to establish positive relationships with team members
  • Ability to make appropriate decisions considering the relative costs and benefits of potential actions
  • Excellent creative solution building skills
  • Bachelor’s degree in marketing, business, or related field required
  • Experience utilizing Salesforce, Marketo, and/or other CRM/automation tools required
4

Affiliate & Demand Generation Marketing Manager Resume Examples & Samples

  • Manage all aspects of affiliate network, and individual affiliate relationships
  • Develop new business partnership affiliate opportunities with mobile operators, OEM’s, entertainment & content providers
  • Localize as needed any global digital marketing activities across tactics including SEM, SEO, O&O
  • Collaborate with country level marketing and business groups to drive integration and identification of opportunities between the online store team and other MS teams
  • Support audience focused programs such as Student or Small-Medium Business
  • Must have direct experience in managing affiliate marketing programs, ideally with an internet retailer, online music/content company, app or game developer, music or movie publisher
  • Ecommerce marketing experience
  • Strong communication, presentation, reporting, and interpersonal skills
  • 5 to 10 years’ experience
5

Demand Generation Marketing Manager Resume Examples & Samples

  • Direct mail planning and production coordination; reviews and approvals
  • Work with internal media team and external buying agency for planning and execution of radio, print outdoor and digital
  • Review and understand demand gen metrics and how they affect sales (calls, opportunities, etc)
  • Direct strategy and manage lead nurturing program for multiple prospect streams
  • Develop and manage templated marketing programs for new build areas in coordination with sales and construction
  • Manage outside partners
  • Liaison with HQ and regions to ensure Division and Region needs are being met
  • Provide support for Regional Marketing Directors and Managers
  • Provide leadership to regional marketing teams
  • Understand Media Mix Modeling to review channel spend and make recommendations in media spend
  • Influence creative development
  • Manage team that ensures outbound telemarketing list needs are being met and communicated
  • Tracks and manages marketing expenses in order to ensure that they are within budget parameters
  • Manages local promotions and event marketing; coordinates with direct sales staff
  • Develops and maintains demographic and other market data as needed in order to support marketing goals
  • Gathers and communicates marketing campaign information and subscriber feedback in order to promote a common understanding of marketing campaigns, changes, and issues
  • Creates reporting to measure success of marketing programs
  • Develops new ideas and communicates potential uses for analytics across the business
  • Consistent exercise of independent judgment and discretion in matters of significance
  • Other duties and responsibilities as assigned
6

Demand Marketing Manager Resume Examples & Samples

  • Work with team to develop and manage demand marketing activities, primarily focused on business topics and use cases
  • Manage multiple tactics (emails, banners, lists, media and paid search) and group’s (Product Marketing, Events, and Sales) product related goals
  • Track campaign metrics by effort, product and tactic
  • Develop relationships and meet with the product and event contacts to correlate campaign efforts
  • Work with inside sales team to improve training to increase marketing funnel efficiencies
  • Analyze marketing database by sales segment and develop plan to increase database completeness by sales segment
  • 1st year MBA with experience in marketing and analytics
  • Experience in a fast-paced environment, working with cross-functional teams including sales
7

China Demand Generation Marketing Manager Resume Examples & Samples

  • Develop and execute multi-touch, multi-channel demand generation programs to acquire net new subscribers and grow our technology footprint within existing subscribers
  • Measure and report on effectiveness of programs (engagement, leads, opportunities) with the purpose of improving resource allocation, efficiency, and revenue generation
  • Develop and maintain strong relationships with the China AEC sales, technical, and channel sales teams to understand and support their goals with aligned demand generation programs
  • Collaborate with an extended marketing organization, including industry marketing, field marketing, business development, sales enablement, and channel marketing on the development of effective demand generation campaigns for Autodesk and our reseller channel
  • Build and maintain strong relationships with industry partners, including associations, opinion leaders, and strategic partners to enhance Autodesk’s thought leadership in the industry
  • Coordinate and deliver effective communications to internal and external sales/marketing partners on marketing programs
  • Manage marketing assets and coordinate localization process
  • Experience in a wide range of inbound and outbound marketing disciplines, including social media (especially WeChat), organic and paid search, content marketing, and event marketing
  • Experience developing and executing demand generation campaigns with a marketing automation platform such as Marketo or Eloqua strong desired
  • Experience marketing cloud solutions is highly desired
  • Understanding of the AEC industry and government customers is highly desirable
8

Marketing Manager, Demand Generation Resume Examples & Samples

  • Drive a world-class demand generation program across Razorfish, with a focus on North America
  • Work with cross-functional groups including (but not limited to) sales/BD, marketing, data and strategy teams to develop marketing campaigns that drive qualified leads resulting in revenue
  • Inform demand generation planning and strategy with a deep understanding of customer targets, sales strategy and pipeline needs to ensure greatest possible success of programs
  • Own the development of landing pages, advertising assets, A/B tests and integrated campaigns designed to drive high-quality lead generation for the growth team
  • Own and optimize paid acquisition channels including (but not limited to) SEM, Twitter, LinkedIn, Facebook, retargeting campaigns, and identify high-opportunity channels where Razorfish can expand its demand generation strategy
  • Campaign set-up and monitoring in various marketing systems and tools including Salesforce, Hubspot and Marketo; based on results, provide recommendations for optimization
  • Monitor and communicate progress toward quarterly and yearly goals, and make adjustments where needed to stay on target to meet company goals
  • Regularly engage with sales team on lead status/quality, guide and accelerate lead movement through the funnel, and drive sales leads and follow-up
  • 5+ years experience in demand generation, integrated marketing campaigns, and marketing automation; preference to candidates with B2B marketing experience
  • An appetite for growth and proven success driving a high volume of inbound lead generation
  • Clear, concise communication skills, particularly written communication, are a must
  • Proven ability to effectively execute integrated, streamlined marketing programs
  • Understand best practices re: customer acquisition, lead generation, content, SEM, SEO, Facebook advertising, email marketing, and B2B demand gen
  • B2B marketing experience required; Salesforce Pardot, Hubspot and Marketo experience preferred
  • Creative thinker that has the ability to bring new ideas to the table
  • Analytical in nature and you’re someone who is relentless about measuring all you do
  • Comfortable with analyzing and presenting data to internal and external teams
9

Demand Generation Marketing Manager Resume Examples & Samples

  • Develop, manage and execute integrated marketing promotions to generate qualified leads to support our brand, pipeline, revenue and community growth goals
  • Manage and coordinate all marketing activities associated with a global program including campaign strategy & development, market research, copy writing, analyst alignment, virtual logistics with 3rd party vendors, on-site logistics with the events marketing operations and production teams, event coordination and all pre/post-program follow-up with the Demand Generation Team
  • Closely collaborate with the extended Frost & Sullivan corporate marketing team to maintain brand integrity and generate brand awareness via email nurture programs, press releases and social integration with Innovation Nation
  • Project manage timelines and complete end to end marketing performance metrics internally for the global Brand and Demand fulfillment team and deliver executive briefings and ROI reports for each program to senior management
  • Must be able to work within a very time-sensitive, deadline driven environment
  • Participate in internal/external calls to communicate project timelines and expectations
  • Create/manage ROI reports and communicate success metrics for each program
  • Work with extended marketing team to manage event web edits/social postings and updates for applicable Brand and Demand events
  • Grow our contact database and manage external list rentals and purchases as required
  • Work closely with sales team to ensure the Top Ten products are communicated effectively – including creation/maintenance of any/all sales enablement tools
  • Effectively manage contracts and negotiations for 3rd party vendors within set marketing budget to support production and promotion of all Brand and Demand programs
10

Senior Marketing Manager, Demand Generation Resume Examples & Samples

  • Coordinate and execute HTML email templates, audience segmentation, quality assurance and deployment of outbound email campaigns
  • Develop and manage the execution of high-impact lead generation campaigns across multiple channels including email campaigns, content syndication and supporting other acquisition channels as needed
  • Leverage Marketo, Salesforce.com and other tools to produce lead and opportunity reports and monthly dashboards to demonstrate campaign progress, conversion rates, cost per lead, etc
  • Deliver world-class reporting and analytics from a variety of systems including, but not limited to Salesfore.com and Marketo, that show how marketing programs impact revenue; define and track key metrics, develop dashboards, deliver ad-hoc analyses as needed
  • Align marketing with sales to ensure demand generation campaigns are synchronized with sales strategies and goals
  • 3-5 years of hands-on B2B experience, preferably in a SaaS environment, in inbound and demand generation marketing
  • Experience in creating email marketing campaigns, including simple HTML updating within marketing automation software
  • Outstanding project management and organizational skills
  • Provide recommendations for marketing strategy and tactics based on testing and analysis
11

Marketing Manager, Demand Generation Resume Examples & Samples

  • Develop the strategy behind paid lead generation for our marketing funnel
  • Create, implement, analyze, and optimize online advertising campaigns for lead generation goals
  • Manage AdWords, social media advertising, affiliate marketing, and all other online ad campaigns
  • Measure full funnel lead conversion
  • Optimize campaigns for CPA
  • Design ads for online campaigns
  • Stay current on the latest in ad technology
  • Test new platforms for online advertising to drive demand and optimize funnel
  • Support marketing teams with specific paid marketing goals
  • 4-5 years of experience in a marketing role with a focus on online advertising for conversion/lead generation
  • A proven track record in running online campaigns to lower CPA
  • Strong background in using data to inform future decisions and segmentation choices
  • Excitement about technology and new, innovative technology and apps
  • Experience with marketing automation (HubSpot is a plus!)
  • Experience designing and creating compelling visual ads
  • Juggle multiple company-wide goals and working with multiple teams at once
  • The ability to identify high-potential segments and tailor messaging to fit them
12

Demand Generation Marketing Manager Resume Examples & Samples

  • Work closely with the Director, Red Hat Mobile Marketing, regional demand center managers, and field marketing teams to develop online and offline lead generation strategies that meet or exceed sales and revenue targets
  • Assist in the management and reporting of on and off line demand generation activities including campaign metrics; measure and monitor sales funnel activity to ensure predictable pipeline building
  • Use existing systems within focused demand generation programs (Salesforce.com and Eloqua)
  • Work with the globally-based Lead Nurture and and Lead Management teams to design tests and execute progressive nurturing campaigns supported by Eloqua to ensure prospects move through the sales funnel
  • Help to manage third party data vendors who are assisting us in building our marketing contact database across all regions
  • Work with internal (content development and product management) and external resources to ensure the delivery and distribution of compelling content that meets the needs of our target audience
  • Ensure flawless execution of prospect, customer, and Red Hat Mobile-sponsored industry events
  • Help to manage the integrity of the Red Hat Mobile marketing contact databases
  • Assist in the development and execution of joint partner marketing activity across EMEA
  • Multiple years of experience guiding multichannel B2B lead generation and nurturing programs targeted at large complex enterprises at high velocity
  • Experience guiding the design and development of inspiring brand awareness and content syndication programs that educate, build awareness, and drive conversions
  • Experience managing SEO/SEM programs, video advertising, geo-targeted, and social media advertising
  • Hands-on experience with marketing and sales intelligence and automation tools, such as Eloqua, RainKing, or Salesforce.com
  • Passion for making data-driven decisions and ensuring broad awareness of critical web and lead metrics that make a difference to revenue
  • Understanding of our target market and product messaging
  • Exceptional organizational and multitasking abilities
  • Ability to remain energetic and positive in a fast-paced environment
13

Demand Marketing Manager Resume Examples & Samples

  • Build up model to manage demand and inventory forecast
  • Identify business opportunity based on actual sales data by product/region/period
  • Collaborate with operation, product, marketing and inventory management team to analyse business situation and dig out new opportunities
  • Provide training of data analysis and data base application
14

Marketing Manager, Demand Generation Resume Examples & Samples

  • Develop, execute and monitor strategic lead nurture campaigns
  • Manage the development of content required for campaign deliverables (white papers, success stories, webpages, etc.) through internal and/or agency resources
  • Work with Sales Development Representatives and Account Executive teams to track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement
  • 2-4 years of hands-on B2B experience, preferably in a SaaS environment, in inbound and demand generation marketing
  • Experience using salesforce.com and Marketo
  • An established track record of managing nurturing programs, webinars, online advertising, email campaigns, social media, SEO, SEM and sponsorships
  • Strong verbal and written communication skills; ability to think critically and communicate complex information is required
15

Demand Gen Marketing Manager Resume Examples & Samples

  • Work closely with the sales organization to align with their goals
  • Manage the full lifecycle of online and offline demand generation campaigns
  • Leverage marketing automation tools to bring scale to demand generation programs
  • Develop iterative marketing campaigns and use control group testing to optimize lead acquisition
  • Craft specific messaging that targets the right audience, drives awareness and helps 1010data rise above market noise
  • Establish and report on campaign metrics and ROI; communicate goals/results to organization
  • Measure and monitor sales funnel activity
  • Work with internal/external resources to create compelling content and assets
  • Manage SEM, PPC and social media lead-generation
  • Bachelor’s degree from an accredited university is required
  • 5+ years of B2B marketing experience, preferable with an IT Services provider
  • Experience including, but not limited to email marketing, website marketing, PPC, SEO, retargeting, social marketing and direct mail
  • Experience managing lead scoring and nurturing programs
  • Experience with list management, cleansing, de-duplication, segmentation and targeting
  • Excellent communication skills - both written and oral - including writing marketing campaigns
  • Expert in B2B marketing automation, demand generation, lead nurturing and execution
  • Experience managing budgets and process
  • Strong familiarity with Marketo, Pardot, Hubspot, Eloqua, Silverpop, Manticore or similar types of software
  • Experience using and tracking leads in Salesforce.com
16

Marketing Manager, Demand Generation Resume Examples & Samples

  • Lead design, development and execution of demand generation campaigns
  • Collaborate across departments (sales, marketing, services, product) for marketing campaign development and execution
  • Identify new channels for inbound lead generation, including direct marketing, email marketing, paid search, content syndication, social advertising, webinars etc
  • Develop content and outreach packages for sales development representatives (SDR) to use in outbound execution of the campaigns
  • Monitor and analyze lead performance in order to understand what is working and not working
  • Completion of a Business, Marketing, Digital or other relevant bachelor’s degree
  • 4 – 6 years of experience in B2B marketing demand generation
  • Ability to work in a fast-paced environment and across multiple projects at a time
  • Superior communication (fluent English written and verbal) skills required
  • Strong customer service orientation with a keen sense of urgency and priorities
  • Strong partnership and collaboration skills; able to develop and maintain effective relationships with peers, vendors and internal stakeholders
  • Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
  • Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
  • Enjoys learning and rapidly correlates new concepts to existing knowledge
  • Able to develop strong working relationships with internal peers and agency partners, and can foster cooperation in non-hierarchical relationships
17

Demand Generation Senior Marketing Manager Resume Examples & Samples

  • Develop and maintain comprehensive account profiles and target personas working with Corporate Marketing team; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
  • Collaborate with the Corporate Marketing team to create and gain consensus for cross portfolio go-to-market (GTM) plans and marketing plays in alignment with strategic sales focussed accounts
  • Execute account level ABM plans, including thought leadership content and relevant marketing assets and initiatives that align with the events, sales buying stages, and support the account go-to-market plan
  • Analyze metrics and reports to determine effectiveness of program activities and account based marketing goals
  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and process
  • BA/BS or equivalent or strong working experience
  • 5-10 years of B2B Lead Generation Marketing experience including middle funnel marketing, campaign management and industry segmentation
  • Strong understanding of demand generation and a track record of owning campaigns and driving success with and Analytical mindset with the ability to track and report on campaign performance metrics/
  • Experience with CRM, Eloqua would be an advantage
  • Understanding of industry domains Experience dealing with C-level audience is a plus Experience with Public Sector and/or Financial Services would be an advantage
  • Great attention to detail and project management skills. This role requires balancing several initiatives together
18

Demand Generation Marketing Manager Resume Examples & Samples

  • Develop or assist with existing lead generation campaigns jointly with strategic marketing and in collaboration with sales
  • Research, choose, design and manage tactics in the overall marketing mix, based on a buyer’s journey to increase engagement and response rates
  • Interface with sales to determine sales enablement needs, and work with strategic marketing to develop tools, programs in a box, training and content
  • Proactively engage with digital marketing, marketing communications, and corporate communications to coordinate, communicate, and optimize the marketing activities
  • Evaluate and manage vendors that contribute to demand creation programs including writers, marketing agencies, publications, and advertising partners
  • Project manage content creation and guide messaging for whitepapers, webinars, infographics, research reports, etc
19

Demand Generation Marketing Manager Resume Examples & Samples

  • Develop multi-channel marketing and communication plans, including email, online, and paid channels
  • Analyze and communicate program results to internal stakeholders
  • 5+ years in demand generation, marketing, product marketing, program management
  • Experience in cross team collaboration
20

Demand Generation Marketing Manager Resume Examples & Samples

  • Create and execute quarterly marketing plans that support regional business goals, are innovative and err on the unexpected and unexplored
  • Recommend the optimum marketing mix to drive lead generation that delivers results
  • Work with cross-functional marketing and sales teams to effectively adapt, plan, and execute integrated campaigns and targeted lead generation programs
  • Optimize creative, messaging, vehicles, call-to-action and spend across the entire customer journey for maximum engagement and return
  • Work with internal teams such as marcom and marketing operations to scope and define campaign deliverables and target audience acquisition
  • Define and manage the execution of inbound marketing programs that drive engagement and pipeline
  • Design and implement automated email nurturing campaigns
  • Track and measure campaign effectiveness through demand gen analytics and make recommendations for marketing campaign optimization based on results
  • Minimum of Eight (8) years of experience in marketing planning, integrated marketing, and digital marketing required
  • Must be a proven strategic thinker and nimble executer with ability to apply critical thinking across a range of marketing campaigns and programs
  • Expert understanding of total marketing mix, including digital, social, direct and the art and science of measurement required
  • Strong writer with keen understanding of what motivates customers and translate into messaging, content and campaigns across the customer journey required
  • Experience with media planning and working with external media agencies required
  • Outstanding presentation skills, both creation and delivery required
  • Appreciation and ability to thrive in a fast-paced, fun and very human culture required
  • A background in networking, mobility or security technology industries preferred
  • Hands-on experience with marketing automation platforms preferred
21

Demand Generation Marketing Manager Resume Examples & Samples

  • Define Sutherland’s reputation: Manage the strategy and setup of all paid campaigns; Measure and optimize our paid marketing using vendor-specific dashboards and Google Analytics, as well as maintain daily, weekly and monthly reports to monitor campaign budgets across all channels
  • Set the path to success: Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition
  • Support the team: Partner with creative and web teams to develop strategies for display campaign. Craft landing pages and lead generation forms for our content to distribute through relevant paid programs
22

Demand Generation Marketing Manager Resume Examples & Samples

  • Planning and creating strategies, tactics, activities and materials that drive growth and revenue in key target markets
  • Planning, developing and working with corporate marketing and demand generation function for execution of marketing programs – including project management
  • Qualifying enquiries, tracking and reporting on the results of all campaigns in salesforce.com or marketing automation system
  • Working with inside sales on campaign follow-up activity
  • Internal communication of marketing activity
  • Working with events team to oversee business unit presence at events – in particular messaging and content
  • Managing content for marketing programs / sales support materials including creation, editing or reworking of copy
  • Contributing to reference program through the production of press releases and case studies – in conjunction with account management and corporate marketing function
  • Maintaining close working relationship with various stakeholders worldwide
  • Building and maintaining strong and profitable working relationships with corporate marketing, demand gen, event management and other functions that help to get the job done
  • Contribution to the development of new concepts and solutions
  • Assistance with expense forecasting and marketing planning
  • Minimum 5 years marketing communications experience
  • Minimum 3 years demand generation experience
  • Financial services or financial services technology industry experience preferred
  • B2B marketing experience preferred
  • Experience working within a global matrix software organization preferred
  • Proven ability to drive demand and build pipeline
  • Excellent communication skills, both written and verbal
  • Ability to write clear / compelling copy for demand generation campaigns
  • Up to date knowledge of all marketing mediums and tactics available
  • Proficient with social media
  • Good MS office skills, to include Word, Excel, PowerPoint and Outlook
  • Knowledge of salesforce.com and marketing automation systems for lead management / reporting
  • Excellent administrative and organizational skills
  • Ability to work on own initiative
  • Self-motivated, decisive and able to deliver high quality work to tight timescales
  • Willingness to travel, and from time to time attend industry and corporate events
23

Senior Marketing Manager, Demand Generation Resume Examples & Samples

  • Own and run marketing and demand generation programs for a Cisco Jasper product from conception through execution
  • Design and execute highly effective marketing and demand generation programs across all channels and key market verticals, end-to-end
  • Own email nurture campaigns for a Cisco Jasper product, designing, implementing and optimizing in Marketo including A/B tests on email offers and landing page copy to continually improve performance
  • Stay on the pulse of marketing partners and programs; bring new and fresh, creative ideas for targeting our audiences and building our pipeline
  • Extend and improve Cisco Jasper’s account based marketing and real-time personalization programs
  • Deliver highly accurate and detailed reporting on the success, opportunities for improvements of campaigns, and develop engaging reports and presentations on these insights
  • Partner with vendors/agencies, product marketing, sales, social, SEO, web, creative and content team teams to execute flawless and creative campaigns
  • 5+ years of experience in managing marketing programs that drive lead acquisition and demand generation
  • Proven track record executing 360 marketing campaigns including email campaigns, online advertising, media partnerships, webinars etc. from ideation to results reporting
  • Marketo certified expert required; as well as hands on experience with Salesforce.com and other marketing tools (Ad Roll, Adobe analytics etc.)
  • Understanding of the B2B SaaS platform sales required; domain expertise in the business models enabled by the Internet of Things a plus
  • Track record managing projects, time and prioritizing in a fast paced environment. Self-starter
  • Attention to detail is a must
  • Strong writing, reporting, Excel, and PowerPoint skills
  • Bachelor’s degree in Business or related field
24

Marketing Manager, Demand Generation Resume Examples & Samples

  • Account-based marketing knowledge and experience a huge plus
  • Excellent grasp of B2B marketing, product marketing, and B2B selling concepts and the sales pipeline
  • 5+ years B2B marketing experience
  • Bachelor’s degree. Degree in business, marketing or communications preferred. MBA a plus
  • Excellent verbal and written communication skills, with strong writing ability
25

Demand Generation Marketing Manager Resume Examples & Samples

  • Performance management of key lead generation channels and activities, including, but not limited to email, social, PPC, SEO, telemarketing, on-site optimisation, advertising, direct mail and bought data
  • Responsible for defining each sales channel’s personas, and developing a lead gen marketing plan for each
  • Management of third party agencies responsible for or associated with lead generation activities
  • Liaising with the Content Executive, develop and build rich content calendars that are directly lead generating
  • Increase on-site lead conversion rates through improved user journeys, enhanced calls to action, dedicated landing pages and lead generating content
  • Manage the Marketing Data Analyst to improve and enhance data quality, implementing appropriate data governance measures to ensure sales teams continuously adhere to policies and procedures when inputting data
  • Monitor and analyse weekly and monthly CRM data / lead gen reports, making appropriate suggestions for improved performance levels
  • Liaise with and manage relationships with key stakeholders (sales) to identify ongoing and changing requirements, and adapting the lead gen strategy as required / appropriate
  • Implement and optimise Marketing Automation and lead nurturing processes
  • Establish closed-loop analytics, understanding and cementing the lead-sales cycle across all sales channels
  • Manage a lead generation budget for a minimum of three sales channels, liaising with key stakeholders within each sales channel to agree lead generating activities, targets and KPIs
26

Demand Generation Marketing Manager Resume Examples & Samples

  • Develop, deploy, and optimize demand generation campaigns in a variety of inbound and outbound marketing channels including digital advertising, search engine marketing, email marketing, social media, etc
  • Support success of Account-Based Marketing (ABM) programs
  • Assist with development of content assets for marketing campaigns including banner ads, emails, and landing pages. This includes project management, some writing, editing and proofreading
  • Strengthen SEO and conversion optimization initiatives on the website along with implementation of targeted website personalization efforts and project management of website content updates
  • Maintain knowledge of current B2B trends and digital marketing strategies as they evolve and find creative new ways to drive awareness with and engage target prospects
  • Bachelor’s degree (preferably Marketing or a related discipline)
  • 3 - 5 years of contemporary marketing demand generation, marketing campaign development experience -- with strong digital marketing experience
  • B2B experience required, preferably in the software/technology space
  • Collaborative style working with marketing and cross-functional teams to “make it happen”
  • Effective communication skills (written and verbal)
  • Detail-oriented, self-motivation and strong work ethic
  • Proactive, responsible, and driven to produce quality results
  • Possesses a positive “can do” attitude and is able to meet deadlines under pressure
  • An ability to work in a fast-paced environment, and juggle a multitude of tasks
  • Experience working with content management systems (Wordpress), web analytic platforms (Google Analytics), Marketing Automation Tools (Marketo) and digital marketing channels (Google Adwords, LinkedIn, Terminus) a plus
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Demand Generation & Installed Base Marketing Manager Resume Examples & Samples

  • Hires, directly supervises, compensates and develops a team of marketing professionals
  • Partners with region marketing teams, and serves as a strategic advisor, to create and implement demand generation and installed base marketing programs and processes
  • Applies strategic marketing frameworks to enable growth through the development of customer lifecycle and demand generation programs
  • Analyzes program performance metrics, develops insights and provides recommendations to key stakeholders on effective mix of marketing tactics: digital, telemarketing, internal referral, customer events, and field activation to deliver funnel growth and accelerated win rates
  • Collaborates with commercial leadership to drive visibility to marketing generated leads and installed base targets, and leads operating mechanisms and communications to drive operational rigor and common analytics across all modalities, segments and zones
  • Leads vendor relationships for key marketing programs (IMV, Truven, Marketo) to maximize GE return on investment
  • Collaborates with cross-functional teams to gather requirements, and translate business needs into technical execution within various sales/marketing automation systems, including Marketo and Salesforce.com
  • Leverages market segmentation data to drive highly-targeted, integrated demand generation marketing campaigns across multiple P&L’s
  • Manages annual marketing budget, in alignment with overall business strategy, for team
  • Identifies external resources/partners, including GE Corporate, to leverage expertise and best practices to drive continuous improvement
  • 7+ years experience in marketing, product marketing or related field
  • Ability to lead teams and shape/lead growth vision and marketing strategy
  • Excellent interpersonal and oral and written communications skills
  • Deep marketing expertise in digital marketing tools, customer engagement automation, market & customer insights, product commercialization and branding
28

Demand Generation Marketing Manager Resume Examples & Samples

  • 3+ years demand generation, marketing communications, product marketing, demand generation, channel marketing or sales roles
  • Go-to-market development plan capabilities – including successful launch planning positioning and execution
  • Demonstrated results in improving sales pipeline/funnel close ratios
  • Understanding of marketing automation systems (Marketo preferred), familiarity with sales-stage nurture tactics, buyer personas and lead scoring
  • Experience with customer relationship management tool (Salesforce preferred)
  • Strategy, project management, budget management and financial skills
  • Strong interpersonal skills; ability to influence others without formal authority and build partnerships within the organization; ability to work in a matrixed environment
29

Associate Demand Generation Marketing Manager Resume Examples & Samples

  • 1+ years demand generation, marketing communications, product marketing, demand generation, channel marketing or sales roles
  • Basic Understanding of marketing automation systems (Marketo preferred), familiarity with sales-stage nurture tactics, buyer personas and lead scoring
  • Experience with (basic is OK) customer relationship management tool (Salesforce preferred)
  • Creative thinking capabilities; Interest/desire to learn and adopt new marketing strategies and tactics
  • Excellent written and oral communications skills – written skills must extend to comfort writing for an external audience
  • Knowledge of nonprofit accounting, fund accounting, grant management a plus but not required
30

Marketing Manager, Demand Gen Resume Examples & Samples

  • Manage portfolio of performance marketing channels including paid search, comparison shopping engines, affiliate, display/retargeting, paid social. This includes channel strategy, KPI setting, media planning, forecasting, creative development, budget allocation, analysis, and ongoing optimization efforts
  • Manage all phases of the digital media planning and asset creation process, including strategy development, agency briefing, creative development, analysis/optimization, and assurance of delivery to campaign goals
  • Assist in the management of agency partners to monitor budget pacing, weekly performance reports, and delivery of traffic and revenue goals
  • Collaborate with merchant, site creative, CRM, web analytics, operations and other eCommerce partners to deliver ongoing business results in order to meet sales forecasts and business needs
  • Stay abreast of media and industry trends, and share relevant learnings and use cases to relevant stakeholders
  • Partner with local and global integrated marketing teams, including Brand and Retail, to ensure alignment in consumer experience and identify opportunities for operational and performance efficiencies
  • Create weekly, monthly, and quarterly reports to evaluate performance against forecast and share performance data to business partners and stakeholders
  • Monitor and evaluate organic search results and performance to improve rankings
  • Manage and execute ad hoc projects as needed
  • Achieve the goal of delivering the right message, to the right person, at the right time, in the right channel
31

Digital Demand Generation Marketing Manager Resume Examples & Samples

  • Develop the global digital strategy for lead generation to achieve revenue and pipeline goals
  • Build and execute a best-in-class demand generation program that leverages a multi-channel approach to achieve business growth and revenue goals
  • Maintain a data-driven approach through continual experimentation and optimization to meet and exceeds aggressive company goals (a/b testing, etc.)
  • Partner with Campaigns, Marketing Operations, Sales, and Design team members to develop compelling content that will drive KPI’s
  • Work with Marketing Analytics to create a foundation for reporting and KPI framework that can be shared across all teams
  • Collaborate closely with Sales and lead generation partners to constantly improve and optimize for success
  • Regularly communicate campaign performance to key stakeholders
32

Marketing Manager, Demand Generation Resume Examples & Samples

  • Medallia is seeking a dynamic Demand Generation leader
  • As a Marketing Manager, Demand Generation you will enable our sales team by developing strategic marketing campaigns, and creating an all-encompassing account-based marketing program. As a key team member of our growing EMEA marketing team, you will be responsible for filling the marketing funnel and transforming leads into opportunities
  • You will own the development of our digital marketing strategies and market research studies, supporting Medallia’s business objectives in terms of revenue, qualified leads, sales opportunities, and brand awareness
  • Also, you'll regularly collaborate across the organization with content, creative, product marketing, field marketing teams (and more!) to align online activity with broader campaign initiatives
  • Refine Medallia’s demand generation strategy, targeting enterprise accounts
  • Create and nurture a comprehensive, account-based marketing program for EMEA
  • Build high impact inbound and outbound lead programs, and accelerate our sales pipeline
  • Apply metrics-driven approach to marketing investment assuring above-target ROI
  • Lead content development and ensure message alignment throughout all customer touch-points (website, sales team, etc.)
  • Design and execute market research studies to gain critical insight about customer attitudes and behavior, and develop programs that optimally position our products
  • Strategize and conduct competitive analysis to help identify new marketing opportunities
  • Partner with our analyst team to establish and implement strong comms strategy
  • 5+ years of experience in technical product marketing in a B2B context
  • SaaS experience/on-demand software experience required
  • Proficiency with Salesforce.com and Marketo required (ie. Experience with sales ops, reporting, marketing & campaign dashboards and KPIs)
  • Proven track record sharing thought leadership across a team in enterprise SaaS demand generation marketing
  • Working in or with a high technology sales department with an understanding of sales cycles and deal complexity
  • French or German speaking or marketing experience highly desirable
33

Senior Marketing Manager, Demand Generation Resume Examples & Samples

  • Collaborate with other cross-functional roles to architect an end-to-end marketing strategy and demand generation plan for the market
  • Collaborates across marketing, communications, content management, and sales teams to ensure a common Enterprise voice in market
  • Coordinate with key internal stakeholders in the development and production of materials to support nationally based campaigns that are consistent with the corporate image and message within the assigned segment
  • Support marketing and sales teams with messaging strategies for external events including conferences, trade shows and other relevant initiatives
  • Develop relationships and liaise with segment-focused associations and third party influencers
  • 7-10 years of related experience, ideally in the software or technology fields, with a clear track record of measureable impact on revenue
  • Experienced in building consensus, collaborating with cross groups to get things done
  • Ability to deliver and take initiative with minimal supervision in a highly collaborative, fast-paced, changing environment
  • Must be an innovative opportunity finder and creative problem solver, able to put ideas into action
  • Strong organizational skills and keen attention to detail
  • Superior written, verbal communication and presentation skills
  • Willingness to travel 30%
  • MBA is an asset
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Senior Integrated Demand Marketing Manager Resume Examples & Samples

  • Work closely with stakeholders to develop the strategy, implement, and optimize comprehensive marketing plans and deliverables that create demand for Gigamon products
  • Determine the appropriate mix of on-line and off-line campaign elements including search, social, direct mail, email, webinars, content syndication, direct response online, etc - with the most compelling and creative calls to action to deliver pipeline goals
  • Thorough understanding of the demand waterfall, and how to set and measure progress against goal attainment at each stage of the waterfall
  • Work closely with Corporate, Product and other marketing functions to identify and develop new offers, content and sales tools (print, web, multimedia, etc.) to support integrated demand campaigns
  • Collaborate with worldwide field marketing teams for efficient and effective execution of integrated marketing campaigns worldwide
  • Drive customer acquisition, cross-sell, and up-sell efforts to meet expected lead targets through a keen understanding of the most relevant and engaging content needed during the stages of a B2B sales cycle
  • Communicate with the sales team to ensure that they are aware of the latest marketing programs and have the right tools to follow up as required
  • Consistently iterate and improve marketing programs through measurement and optimization
  • Manage the interface with external agencies including media vendors, creative/digital agencies, writers, translation vendors, etc
  • Manage campaign budgets, timelines, resources, processes and technologies
  • Track and report on strategic, operational and tactical metrics using data to manage resource allocation, outcomes and success
  • 10 years post-undergraduate experience managing demand generation, customer acquisition, and content syndication strategies for technology companies
  • Strong knowledge of demand generation channels and vendors for best performing outcomes
  • Hands-on knowledge of best practices in B2B content syndication and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
  • An organized individual with great attention to detail and focus on quality of results
  • A self-motivated individual; a good team player; someone who takes accountability and ownership of his/her own work
  • Excellent communication skills, including demonstrated proficiency in oral, writing and presentation abilities in a business-focused setting
  • Ability to think out of the box and test new, creative approaches and strategies
  • Familiarity with Salesforce, Eloqua, Marketo, PowerPoint, Excel, and Word required