Channel Marketing Manager Resume Samples

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JL
J Ledner
Jarrod
Ledner
70391 Cummings Passage
Philadelphia
PA
70391 Cummings Passage
Philadelphia
PA
Experience Experience
03/2016 – present
Houston, TX
Senior Channel Marketing Manager
Houston, TX
Senior Channel Marketing Manager
03/2016 – present
Houston, TX
Senior Channel Marketing Manager
03/2016 – present
  • Work with product/solution marketing to establish a common campaign framework for the global marketing community to leverage
  • Manage marketing and channel budgets to targets; Establish overall as well as program specific metrics/ROI to determine effectiveness
  • Taking ownership in the definition and management of team member objectives, goals and development plans
  • Manage and optimize marketing budgets & mix within targets, track usage effectiveness & ROI; work with countries on execution of retail strategy
  • Work with the business unit to optimize partner content and develop processes for effective launches with an emphasis on commercial display products
  • Work with business development to grow our added value program capabilities
  • Supporting Channel Marketing Managers in the development of tactical support elements from ideation through deployment
12/2010 – 11/2015
Dallas, TX
Associate Channel Marketing Manager
Dallas, TX
Associate Channel Marketing Manager
12/2010 – 11/2015
Dallas, TX
Associate Channel Marketing Manager
12/2010 – 11/2015
  • Assess program performance and refine programs and/or products working with airline account managers
  • Develops annual promotional plans and work with cross-functional counterparts to execute on programs
  • Assist in developing and executing organic app download strategy
  • Partner with consumer insights, Global Airline Business group, pricing, product and agency partners to identify compelling, effective information when developing marketing campaigns/materials
  • Manage the creative development process for marketing campaigns, including developing creative briefs to launch campaigns and providing timely and insightful feedback on creative presentations to internal Creative team
  • Contribute to overall Integrated Marketing team planning process and aligning to the goals of the Global Airline Business group and the integrated marketing team
  • Development of distributor marketing plans to be clearly described and measurements to be defined and agreed upon with a balanced focus on both internal and external mind share and market share
01/2008 – 11/2010
San Francisco, CA
Channel Marketing Manager
San Francisco, CA
Channel Marketing Manager
01/2008 – 11/2010
San Francisco, CA
Channel Marketing Manager
01/2008 – 11/2010
  • Work with agencies, Paid Search Manager and Mobile Marketing Manager to develop digital performance plans that deliver customer acquisition targets
  • Provide on-going development and management of the channel co-op, discount and quarterly incentive programs; manage associated budgets accordingly
  • Own SEO plans and manage SEO projects with the support of the Product Marketing Manager and the Content Manager
  • Work with channel sales leadership to define target accounts in key sub-segments; develop and manage marketing messages and marketing programs
  • Develop, manage & implement initiative strategy; execute marketing activities in the channel including but not limited to
  • Provide sales and marketing management with reporting showing campaign performance and ROI on a weekly basis
  • Assists with analysis of product performance providing recommendations of new items and categories
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Michigan State University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong commercial acumen and strong focus on measurable activities
  • Strong multi-tasking ability as well as ability to manage deadlines in a dynamic
  • Highly computer literate with proficient MS Office skills and CRM knowledge eg SFDC
  • Excellent presentation skills, ability to define effective marketing tactics, strong negotiation and financial analysis skills
  • Strong experience managing complex projects and details & meeting deadlines for multiple concurrent projects
  • Excellent written and verbal communication skills, with the ability to present to senior management
  • Ability to think strategically, but also have exceptional attention to detail
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
  • Strong analytical ability, organizational skills and project management skills
  • Strong offer knowledge and management; business acumen
Create a Resume
1

Channel Marketing Manager Resume Examples & Samples

  • Collaborate with the groups involved in selling to and servicing large, sophisticated institutional investors to help define and evolve the value proposition for our services. Tailor the message to suite different segments, testing the value proposition in the market, refine messages as services evolve. 5%
  • Develop and execute an integrated plan of marketing activities to support delivery of the business plan for large institutions through the following activities
  • Build upon Russell’s brand, and recognition for Russell’s excellence when working with large multi-billion dollar organizations (advertising, PR, thought leadership, events)
  • Ensure the content on Russell.com/institutional is accurate, up to date, and compelling in order to drive demand
  • Enable the sales effort (marketing collateral, content management, custom campaigns)
  • Manage the client communication agenda.10%
  • Significant experience as a senior marketer working for a financial organization, focusing on the needs of institutional investors
  • Understanding of US institutional asset management market: service providers, client types, consultants, services provided. Experience with marketing to defined contribution plan sponsors is a plus
  • Ability to work independently, and as a team player with the AI, Corporate and global marketing teams
  • Ability to manage external suppliers (advertising agencies, media agencies, giveaway suppliers, etc)
  • Proven execution skills
2

Fidelity & Direct Channel Marketing Manager Resume Examples & Samples

  • Advertising (e.g., cobranded digital banners, retargeting, paid search, ads in partner publications): work closely with the advertising and media teams on creative execution, digital landing pages, reporting and analytics, as well as quality control
  • Email and direct mail marketing: collaborate with the Relationship Marketing team to develop and implement direct marketing campaigns with specific channel partners, and to analyze their effectiveness
  • Website management: work with web team to create new web pages or make changes to existing pages and to measure impact / effectiveness
  • Content and syndication: identify and prioritize partner content needs, contribute to content development, ensure BlackRock content is syndicated broadly across suitable partners
  • Sales and event support: develop and regularly maintain sales presentations and other sales materials as well as event marketing support (e.g., tables, booths, giveaways)
  • A solid understanding of and interest in the asset management business across both active and passive approaches
  • Familiarity with the U.S. investment management landscape, in particular online brokerages
  • Proficiency across a range of marketing disciplines, such as digital advertising, content marketing, email / direct marketing, and marketing support for Sales
  • A positive, can-do attitude; comfort with a team approach
  • A self-starter approach with the ability to multi-task and manage own workload across competing priorities
  • The presence to interact with senior executives at partner firms and within BlackRock
  • Bachelor’s degree with a minimum of 5-7 years of experience in a related role
3

Intermediary Channel Marketing Manager Resume Examples & Samples

  • The ideal candidate will have six years’ experience in working within the intermediary distribution channel
  • Bachelor's Degree required, preferably in Marketing, Communications, or related field
  • Ability to interpret sales goals into channel level marketing campaigns
  • Excellent writing and editing skills
  • Strategic and analytical thinker able to provide solutions, that are both creative and practical. Works well with cross functional teams including sales, Investment Teams, Product Development, Compliance, Design and other areas of MSIM Marketing as well as Corporate Marketing
4

Omni Channel Marketing Manager, TR, BG, RO Resume Examples & Samples

  • Lead the development of the Trade Marketing strategy to achieve defined business objectives
  • Manage and direct the Retail Marketing strategic roll-out plans per customer/door by focusing on a more promotional calendar approach
  • Lead efforts to leverage the visual representation at the point of sale in our own retail and wholesale
  • Develop and steer competitive/customized account specific Marketing plans, linked to the Strategic Account Plans and Brand strategy, for our EM North Mono-Branded, selected Key-Accounts and Field accounts
  • Plan & execute account working budget & sell-out budgets, according to brand priorities
  • Control budget & execution of the Account Marketing Plans with Sales
  • Track implementation, ROI and discuss findings/conclusions with Sales and Retail teams
  • Cooperate closely with Sales & Retail Teams, act as the key contact to the Omni Channel team
  • Coordinate with Sales and Retail to deliver key concepts, on-time at customer level
  • Analyze Account business opportunities, on category level, to identify growth opportunities
  • Support the Sales Team in Account planning and excellence in sell-in presentations, be it during seasonal sell-in meetings, Strategic Account meetings or else
  • Develop, plan and control all display items and POP Materials issuance and replenishment
  • Plan and direct all POS/window related for store opening (all doors)
  • Develop and deliver integrated, multi-channel consumer marketing campaigns
  • Maximize return on investment on trade promotions & visibility agreement with different trade channels
  • Manage and monitor Omni channel marketing budget and identify possible cost reduction
  • Lead and improve the development of processes to increase efficiency
  • Develop and manage profitable loyalty program activities by leveraging our partners and customer database
  • Develop tailor-made consumer activities
  • Establish a high performance culture and drive employee engagement, leading by example
5

Channel Marketing Manager Resume Examples & Samples

  • Establishing Marketing Plans for distributors, Premier and ‘managed’ Enterprise Resellers, Distributors and other key Partners, in conjunction with the local marketing manager and partner
  • Deep understanding of the partner landscape in Poland and Middle Europe through management of partner marketing or sales in an IT company
  • Ability to strategize and prioritize key actions and drive to resolution
  • Ability to initiate and drive fundamental changes in partner marketing strategies
  • Ability to act as peer and trusted advisor to senior regional sales management
  • Skills, confidence and gravitas to engage with, communicate and influence large partner
  • 5+ years IT marketing or sales experience in a partner environment required
6

Channel Marketing Manager Resume Examples & Samples

  • Bachelor of Science in Business Administration, Marketing or Engineering is requested. Master degree is preferred
  • Candidate must have at least 3 years of hands on experience with information technology or communications channel market in sales and / or marketing positions for Colombia, Ecuador, Peru, Venezuela or similar markets
  • Fluent bilingual (English and Spanish), Portuguese as a third language will be valued
  • Advanced level proficiency with Excel* spreadsheet software
  • Prior experience with channel development, affinity and/or co-marketing
  • Knowledge of current technology trends, marketing approaches for distributor and resellers, channel business cycle, business intelligence and statistics
  • Strong analytic skills
  • Creative problems solving skills, ability to think 'out of the box' solutions
  • Strong execution track record
  • Experience working under pressure, with multiple projects, customers and suppliers at a time would be an added advantage
  • Prior experience with Business (preferred) or Consumer end user audiences and channels for technology products (experience with both will be appreciated)
  • Multi country and/or multi cultural working experience will be valued
7

Consumer Program & Channel Marketing Manager Resume Examples & Samples

  • Developing and implementing marketing strategies to accelerate introduction and rotation of Intel based products in retails and reseller channels
  • Developing content and programs for Retail sales people and resellers training and Advocacy, Intel Instore presence and eTail demand generation strategies
  • Adapt product messaging for the consumer value chain, partnering with account managers and channel teams
  • Tracking and analyzing program and sales data and/or indicators to improve Retail Marketing engines such as Point of Sale (in store and online with etailers),
  • Leading, directing and managing external consultants, agencies and other third party vendors
  • Be in Hunter mode, look for / develop new projects ensuring creativity & innovation in our GTM plans while winning all existing deals
  • The role is also responsible to drive integrated Intel marketing and communication campaigns with Retailers, OEMs, Resellers and Distributors and other players in the consumer market that create demand for Intel based products, while we deliver Intel value proposition for Intel Technology Provider members
8

HP Software Channel Marketing Manager Resume Examples & Samples

  • Work closely with WW Head of Alliances and Channel to define requirements for partner sales tools, partner communications, and partner education and training
  • Build and execute global channel demand generation and enablement plan, including programs with quantifiable objectives to increase sales via partner
  • Plan and execute partner marketing events, including webinars, universities, advisory boards, and joint events
  • Provide tracking, measurement, and reporting on the metrics of all channel programs and campaigns
  • Develop partner marketing collateral including: quarterly newsletters, marketing and sales presentations, case studies, and assets that depict joint value propositions between HP Marketing Optimization and partners
  • Drive efforts to increase external and internal awareness of HP Marketing Optimization and partner success, collaborating as needed with Customer and Product Marketing and Corporate Communications
  • Own overall management of partner marketing budget
  • Maintain partner marketing assets and collateral in HP Partner Central
  • Maintain relationships with partners and act as first point of contact for all marketing interactions and requests
  • 4+ years of marketing experience with previous experience in partner marketing preferred
  • Excellent written, verbal, presentation, and communication skills
  • Strong attention to detail and organizational skills to manage multiple timelines and complete tasks quickly and within the constraints of timelines and budgets
  • Demonstrated initiative and follow through in a fast-paced, fluid environment
  • Ability to collaborate and communicate effectively across other marketing and business functions, including key stakeholders and leadership
  • Creative problem solver and effective decision maker
  • Should enjoy and thrive working in a team environment Undergraduate degree in marketing, communications or related field
9

Channel Marketing Manager Resume Examples & Samples

  • Marketing strategy and plans that includes: integrated campaigns, regional and national events, lead generation, lead acceleration, awareness and retention marketing efforts
  • Execution on programs to generate leads and create awareness
  • Lead management process for/with partners
  • Working with Channel Management for marketing programs
  • Host/support enablement of resellers
  • Develop a communication platform for partners focused on propositions and content
  • Regular updates within MEA for both Direct Sales and Channels
10

Channel Marketing Manager / Digital Imaging Resume Examples & Samples

  • Must possess thorough and demonstrated understanding of the retail planning and execution process as well as strong overall project management and organization skills
  • Must have a functional knowledge of the advertising process (i.e. presence; sell-through and promotion)
  • Knowledge of print and electronic media production with experience in media planning, media buying, creative development and promotion planning preferred
  • Online marketing experience a plus
  • Location can be remote, West Coast preferred
11

Channel Marketing Manager Resume Examples & Samples

  • Act as a Marketing Consultant, building collaborative relationships with partners and influencing their marketing, where appropriate, to ensure alignment with Autodesk opportunities and to optimize results
  • Maintain cutting edge marketing skills and knowledge
  • Effectively invest quarterly marketing funds in partner marketing programs to drive revenue
  • Support Autodesk Field Marketing teams by providing input on partner marketing needs and driving adoption of marketing programs & assets amongst partners
  • 4-year degree from an accredited institution in Business, or Marketing; or equivalent experience
  • 5+ years corporate or field marketing experience. Agency experience considered
  • In-depth understanding of marketing communications principles, strategies and methods
  • Experience in a wide range of marketing disciplines, including SEO, social, direct and event marketing
  • Proven budget management skills with responsibility for annual budgets over $1 million
  • Excellent understanding of company's products and customers' needs
12

Omni Channel Marketing Manager Resume Examples & Samples

  • Identify and develop Omni-channel marketing strategies leveraging, direct mail, e-mail, mobile, tablet and social media to communicate brand values, new product collections, and brand partnerships
  • Lead direct marketing efforts, including circulation planning and implementation, to drive traffic and improve sales
  • Manage customer and prospect contact strategies via email, mobile, mail and social media, and additional marketing channels to ensure continuity and improved results
  • Drive company use of the rapidly evolving e-commerce techniques to improve customer integration and prospect identification
  • Collaborate with wholesale and leased partners to develop cohesive marketing strategies to ensure consistent messaging across all channels
  • Develop customer segmentation and RFM scoring systems to generate effective cross channel retail marketing activities
  • Develop insights and strategies to measure, analyze and drive customer acquisition, retention and reactivation
  • Analyze performance and impact of Omni-channel marketing initiatives on both online and offline customer behavior
  • Use marketing and sales analysis to improve results from company mailings, marketing programs, and sales initiatives
  • Identify milestones in customer lifecycle and implement triggered sales & marketing events to improve the results at these milestones
  • Ability to think strategically and creatively on how to leverage customer insights to develop unique multi-channel strategies in line with the luxury industry and company business objectives
  • Ability to professionally present and articulate the business value of complicated analysis to a diverse group of users
  • Coordinate with other departments regionally and globally to understand customer touch points and recommend improvements
  • Devote special attention to understanding emerging marketing and sales technologies (such as social networking) and institute ways to integrate these methods into sales and profits as well as customer lifecycle improvements
  • Develop modeling capabilities and analysis around customer segmentation, conversion and attrition analysis, lifetime value, and lifecycle campaign management, response and optimization
13

Channel Marketing Manager, SMB Resume Examples & Samples

  • Build go-to-market plans by planning, executing and scaling marketing campaigns for specific products
  • Work cross-functionally with multiple internal/external stakeholders to execute marketing plans
  • Analyze and communicate results in order to rapidly scale successful programs
  • Drive team reporting and performance assessment and communicate results to key stakeholders
  • Identify opportunities for technological and process improvement, quantify impact and drive build vs. buy decision making and implementation
14

Channel Marketing Manager Resume Examples & Samples

  • Actively contributing to strategy development for the channel within a cross-functional team with key decision-makers and business leaders
  • Build and maintain an expert level of knowledge on assigned Channels with a deep understanding of our customers, allowing us to successfully convey market positioning and targeted messaging
  • Leading the development of channel marketing campaigns in line with Invesco’s goals and objectives based on client engagement plans
  • Monitor industry and competitive environment to proactively identify new opportunities, trends, emerging issues or threats
  • Apply strategic and analytical business-focused thinking to bring tactics and ideas to market, promoting usage of materials with sales force and monitoring their effectiveness and use
  • Analyze metrics and success measurements of our retail channel marketing materials and provide recommendations on improvements for re-occurring initiatives and opportunities for new tactics
  • Work with key stakeholders in Sales, Product and other client facing groups to convey marketing positioning and technical components of new marketing communications
  • Create tactical briefs and lead brainstorming
  • Establishing and maintaining positive relationships with internal business partners such as business development, field sales management, digital marketing, product marketing, brand, print, design and compliance
  • Create and distribute print and electronic marketing materials, web content, and promotional email communications, due diligence meeting strategy and marketing support, and commentary promotion (print, conference calls or video)
  • Adhere to legal regulations and industry practices regarding the marketing of investment management products and the distribution of literature
  • Effectively quality controlling all outgoing materials ensuring appropriate department and company branding, style, appearance and tone for target audiences
  • 6 years’ experience in the financial services or investment industry; mutual fund experience strongly preferred, preferably in marketing department
  • 5 years of Marketing experience required
  • High proficiency in MS Excel, MS Word and MS PowerPoint
  • Strong understanding of how to create successful creative briefs and communication plans
  • Ability to actively monitor the competitor landscape within both the financial services sector and creative industry
  • Act as a primary contact with all partners to communicate updates, gather feedback and develop innovative and forward thinking ideas
  • Promote the establishment of a collaborative environment and partnership-based culture across the marketing department and with all internal client facing teams
  • Exemplify corporate principles/values, act as a role model for colleagues and demonstrate initiative to drive projects forward
  • Encourage new ideas/thinking and maintain a positive environment among the team
  • Champion a continuous improvement approach within broader Marketing, targeting non-value added tactics
  • Familiarity with the processes supporting the development, production and implementation of Marketing programs and collateral print materials
  • Excellent communication, research, problem solving, negotiation and presentation skills
  • Strong knowledge of brand guidelines
  • Must be able to understand marketing strategy as well as copy/design integration, and how to organize information effectively
  • An understanding of the sales process between the financial advisors and their clients is key in creating effective marketing communications and would be an asset
  • Deep understanding of the Canadian financial services and investment industry
  • Understanding of Invesco’s product and services
  • Exceptional problem solving and interpersonal skills
  • **Please note the deadline to apply for this position is close of business, Friday, June 19, 2015***
15

Associate Channel Marketing Manager Resume Examples & Samples

  • Assist in developing and executing organic app download strategy
  • Execute on strategic plan to drive mobile as a meaningful messaging channel that engages members and drives traffic to the site
  • Partner with internal product management teams to communicate requirements of proprietary tools needed to scale channels effectively
  • Execute flawless delivery of push and SMS messages
  • Scale personalization and customization of messaging on platforms
  • Push the envelope on innovation within the space and serve as subject matter expert and internal advocate for mobile messaging
  • Track and report on performance of mobile campaigns to the organization
  • 5+ years of experience in marketing, with preference in marketing or e-commerce experience
  • Rigorous analytical and quantitative skills
  • Analytical, testing, and Q/A background paired with high level of Excel skills (and/or SQL experience)
16

Channel Marketing Manager Resume Examples & Samples

  • You're a 2-5 years in Digital Marketing with analytical, marketing and commercial thinking
  • University degree and English language minimum advanced level
  • Modern thinking person seeking new trends
  • Demonstrates extensive knowledge of the latest trends in marketing and/or brand effectiveness, sales and marketing measurement, loyalty
  • Modern thinker
  • Very good communication skills
  • Positive attitude
  • Corporate type of person
17

Partner Channel Marketing Manager Resume Examples & Samples

  • Partner Enablement
  • Drive Partner’s marketing impact on Surface Hub solutions by building their digital marketing capabilities (social, web, mobile, search) and usage of the customer journey
  • Assist Partner’s in maximizing their lead opportunities from Microsoft by optimizing the utilization of Pinpoint and syndication (5%)
  • 5-8 years of solutions and hardware channel marketing experience
  • Strong digital marketing (social, search, mobile, web) expertise required
  • Deep understanding of the current Audio/Visual communications integration, collaboration markets including the competitor landscape & knowledge of partner business models
  • Significant business development experience, including exposure to content and media (deal making) and expertise in developing, executing and monitoring strategic business and marketing plans
  • Channel Partner marketing experience in both enterprise and SMB
  • ** Relocation is available to Redmond, WA****
18

Institutional Channel Marketing Manager Resume Examples & Samples

  • Successful experience working in a fast-paced, results-driven environment, with a proven ability to think analytically and creatively
  • Previous experience working with institutional clients would be a strong advantage
  • A strong understanding of the investment industry
  • Project management and project leadership experience, including experience in managing multiple projects simultaneously on tight deadlines
  • Demonstrated intellectual curiosity and ability to learn new concepts quickly and, complete multiple and diverse assignments with the highest level of quality
19

Channel Marketing Manager Resume Examples & Samples

  • Access account consumer segmentation and integrate their insights into the brands product and marketing strategy
  • Develop the key account marketing chapter of the key account plans
  • Manage the individual key account marketing budgets allocated to each account
  • Build long term mutually benificial relationships with key account
  • Achieve sales and marketing objective as defined in the key account plans
  • Gain access and deep understanding of retailer consumer segmentation and focus group insights to be feed back into our development cycle
  • Share ZQK consumer insights with key accounts to aid strategic change
  • Identify new category opportunities with key accounts eg Waterman, skate, fitness etc
  • Develop key account marketing strategy aligned to the accounts vision and seasonal buy plan
  • Create regional GTM roll out plans and calendars to include co op media, digital, events, activations, corners, trade, promo and loyalty
  • Facilitate the production of bespoke marketing creative to be used for key account marketing projects
  • Champion alignment with Americas sales and marketing to review and align plans bi annually
  • Work with regional business function units to ensure strategic alignment support
  • Lead development of account GTM presentations to support Regional Sales key account managers with Pre-Line and Sell In meetings & account activation to drive sell through
  • Plan and manage the key account Opex, Capex budgets aligned to the plan with account marketing managers
  • Measure and report ROI by account against allocated investment
  • Identify and foster mutually beneficial relationships with key account marketing managers and buyers
  • Work with cross-functional internal sub departments, digital, trade and creative teams to develop assets
  • Set clear long and short-term objectives with key accounts to be reviewed and measured bi annually
  • 7+ Years of experience in marketing environment, 3+ years in a regional management role
  • Strong understanding of apparel / footwear go-to-market strategies (globally & locally)
  • Strong communication skills (verbal & written)
  • Strong understanding of brand & sales planning, analyzing and interpreting data
  • Ability to communicate across all levels of the organization
  • Retail experience 2nd language other than English (relevant to the region) desirable
20

Channel Marketing Manager, Mmds Resume Examples & Samples

  • Customer Management – you work closely with our focus channel partners in order to provide them a unique experience by developing and delivering relevant content for all customer marketing campaigns
  • Together with the account manager you will define quarterly activities with our focus customers in order to push sales and increase our presence at the partners’ Offline and Online presence
  • Develop and implement marketing campaigns with your Chanel customers in order to increase sales and create a great business relationship with them
  • Budget planning, controlling and monitoring. You take care of planning the budget spends of the different marketing activities, keep track of them and a periodically monitor them in order to keep a positive ROI
  • Localization, asset creation and asset management for marketing activities
  • Manage and Monitor the different tools available (E.g. Scorecard, Sales dashboard, Online KPIs) in order to keep track of the most important KPIs
  • Actively engage cross Segments in the One Microsoft orchestration (rationalized audience touches, coordinated offers, integrated marketing calendar, etc.)
  • Understand funnel conversion rates, identify areas of strengths and weaknesses, and resolve issues
  • Understand marketing tactics that are working well and shift mix to maximize business results
21

Channel Marketing Manager Resume Examples & Samples

  • Solid experience and proven record in succesfully driving retail and/or consumer channel marketing in Finnish consumer Business
  • Good understanding and proven record in modern digital marketing (online, social media channels)
  • Ability to effectively drive cross-group communication and cooperation, using strong communication, project management, and organizational skills
  • Experience in driving demand generation with third party partnerships
  • Personal passion for marketing, customer relationship marketing, technology, partners and satisfaction
  • Knowledge of consumer marketing and selling approaches
  • Ability to engage and influence at senior levels
  • Fluency in Finnish and English, both spoken and written
22

Partner Channel Marketing Manager Resume Examples & Samples

  • Orchestrating and actively driving the Canadian Commercial market channel capacity plan
  • Orchestrating and actively driving the Canadian partner recruitment plan, delivering against capacity requirements, including
  • Total numbers of partners participating in the Microsoft cloud ecosystem (partner reach)
  • Net new partners recruited/activated in Microsoft Cloud Services
  • # of reseller/Services partners in Cloud competencies (Azure, O365, CRMOL) with active usage/consumption
  • Partner contribution to Cloud targets; revenue, share, scorecard
23

Channel Marketing Manager Resume Examples & Samples

  • Channel Strategy
  • 8+ years strong, classic product/brand Channel Marketing background including field team management, POP creation and distribution across multiple countries
  • Establish relationships with retailers and distributors
  • Established relationships with Trade Marketing agencies, Field team agencies
  • Experience leading the Marketing function including specific experience in across both online and retail channels
  • Proven abilities and desires to help build a Marketing infrastructure, including processes, methodologies and tools required to drive Marketing effectiveness
  • Proven ability to work with EMEA Marketing functions and countries
  • Experience with working with global brands
  • Demonstrated experience in team management
  • Sound understanding of and experience working in Consumer Electronics and /or Sporting businesses
  • Strong commercial acumen and strong focus on measurable activities
  • Marketing plan development, management and planning skills
  • Strong retail background
  • Good financial analysis skills
  • Ability to work autonomously
  • Ability to partner effectively, collaborate and influence across an organization
  • Detail-oriented, comfort working in a fast paced enviroment
24

Channel Marketing Manager Resume Examples & Samples

  • Executing multi-channel direct marketing campaigns while partnering with multi functional teams, such as
  • Marketing Strategy Managers who receive direction from the line of business
  • List Team to coordinate targeting
  • Analytics Team to report campaign results
  • Print/Production Team
  • Collaborating with Marketing Strategy Managers to identify program opportunities, campaign strategy, tactic selections
  • Establishing creative approach and campaign messaging, test and learn plans, and the framework for measurement and reporting
  • Collaborating with Marketing Strategy Managers to build a business case for each campaign
  • Managing and adhering to all control points within the execution process including various audit checks
  • Collaborating with Strategy and Campaign Management to ensure initiatives are on-strategy, on time and within budget parameters
  • Making recommendations for campaign improvement based on results and contributing innovative and creative ideas
  • Optimizing direct marketing campaigns to improve results, efficiencies and reduce costs
  • Consumer marketing experience
  • Managing large-scale acquisition and customer management direct marketing programs including mail, email, and telephone
  • Knowledge of database marketing principles, segmentation, testing and results measurement
  • Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
  • Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
  • Creativity and innovation with a focus on constant improvement
25

Channel Marketing Manager Resume Examples & Samples

  • Help develop and implement the marketing strategy for the PowerShares ETF business in EMEA. The role will be responsible for delivering programmes through a range of teams across EMEA and across a range of activities including advertising, direct marketing, web, events, sponsorship, literature and media relations
  • Work closely with key partners including sales, product, investment, compliance, IT and operations to establish priorities and messaging to a retail and institutional client base
  • Work effectively throughout the marketing organisation, maintaining agency relationships and liaison with key stakeholders within the global PowerShares business and the wider organisation & local offices
  • Work closely with compliance to ensure compliance of all marketing activities to all regulatory, legal and requirements
  • To ensure all activities are in line with TCF outcomes
26

Channel Marketing Manager Resume Examples & Samples

  • Develop and maintain marketing plans (in harmony with partner business plans) for select SMB channel partners and use the marketing plans as a roadmap for go-to-market and development initiatives
  • Drive marketing planning process with select reseller partners including the development of program strategies, goals, expected metrics, implementation plans, recaps, and ROI analyses as related to the business plan of partner. Oversee account execution of plan
  • Drive joint opportunity development activities through account mapping, marketing activities, coordinating MDF spend, and utilizing VMware’s corporate and distribution marketing as resources
  • Be keenly aware of the business of partners, understand channel coverage models and strategies; know a partner’s focus in areas of solution sets, verticals, geo, and markets. Become a trusted and valued marketing resource for partners and been seen as a key member of the partner support team
  • Spearhead the effort to enable and develop partners, coordinating resources of sales, channel system engineers, and partner teams as needed to lead to enhanced self-sufficiency in sales and winning mindshare and cycles from competitive storage vendors
  • Create sense of engagement and connection with Vmware and the partners
  • Address/support account marketing on an as needed basis. Develop and manage project timelines and budgets
27

Channel Marketing Manager Resume Examples & Samples

  • Collaborate with cross-functional teams, including Channel, Product management and sales to develop and implement relevant recruitment campaigns (including webcasts, virtual events, content syndication, sponsorships, dimensional mail, promotions, etc.)
  • Develop campaign objectives, target audience, key messages/content, program sequencing, recommended touch points, and key metrics or benchmarks within specified budgets
  • Work closely with live events team to understand external event opportunities (national, regional) and provide recommendations for campaign alignment
  • Responsible for developing and implementing a variety of go to market initiatives to support the VMware strategic partnership. This may include: lead-generating campaigns that support the overall sales strategy for both new business sales and sales into the existing customer base, communications strategies both internal and external, sales enablement tools/initiatives
  • Responsible for identifying gaps in sales enablement and creating tools to close those gaps. (Digital, electronic, etc)
  • Ensure all programs and campaigns are executed effectively, to deadline and deliver against business objectives
  • Provide detailed analysis and reporting of each campaign, including interpretation, commentary and recommendations. Including ROI on marketing investments
  • Create co-branded, co-messaged collateral to support strategic partners
  • Maintain Var prospect lists and manage data held within SFDC
  • Maintain effective relationships with internal and external stakeholders
28

Channel Marketing Manager Resume Examples & Samples

  • Shape and implement the channels marketing strategy according to brand vision and in line with the VP's approved strategy
  • Deliver comprehensive marketing plans with a strong competitive perspective and audience understanding in order to support ratings growth, M&L and Ad sales as well as maintain the highest possible levels of brand awareness and affinity to positioning. Ensure that all local channels (and partners) implement world-class and cost efficient marketing, branding and promotion strategies
  • Partner with the relevant local and EMEA functions to achieve all these goals, in line with the wider Global Company objectives. Develop state-of-the-art insight and understanding of the market (viewers and competition) through regular analysis of distribution, performance, consumer attitudes and behaviour, brand equity studies, Ad sales and M&L sales tracking
  • Be data lead
  • Implement the individual channels marketing strategy in accordance to the brand and content vision and positioning and in line with Sr. Director's guidelines
  • Track Owned, Earned and Paid media to assess marketing spent efficiency
  • Recommend improvements
  • Develop the channel marketing plans for each individual channel brand, to fulfil the brand positioning pan-regionally across marketing and communications
  • Develop marketing plans for IPs to support Franchise roll-out as part of the Brand Plans created by Franchise Management. Identify 2 IP based initiatives/themes a year that could be embraced/implemented by all markets
  • Define and roll-out trans-media communication tactics in partnership with consumer PR and On Air to increase viewers/users/consumer touch-points and affinity with Turner kids brands. Ad Sales/S&P and affiliates
  • Create pitch decks to align message and consistency across EMEA for Ad Sales, S&P and Affiliate Pitches Processes
  • Hold meetings, create templates, and establish updates in order to facilitate communication flow with the local markets and the region
  • Stimulate collaboration, increase consistency and cut marketing duplications
  • Manage and coach the direct report and influence/lead colleagues in local markets to buy-in into strategy and plans and achieve common goals
29

Senior Partner / Channel Marketing Manager Resume Examples & Samples

  • Achieve scorecard targets and defined KPIs for the Surface Enterprise Initiative with Dell business globally
  • Develop and execute a comprehensive all-up marketing strategy; inclusive of product launches, marketing campaigns, commercial enterprise initiatives (Global 500, FED and Key Verticals) and managing new channels or methods of distribution
  • Alignment with Sales (sell in, sell through) in supporting field sales readiness, sales enablement and joint pipeline growth and acceleration
  • Drive business management excellence in managing all marketing investments globally, driving RoB engagements, ROI analytics, and planning and ongoing optimization with the partners, regional stakeholders and field sellers
  • Lead programmatic definition of highly targeted investments and campaigns that prioritize compete-sensitive segments and geographies. The campaigns need to outline appropriate levers, monitor and report performance, and course-correct based on effectiveness of levers as drivers of desired business outcomes
  • Compile and report insights based on data driven modelling, suggest strategic adjustments as appropriate and use data to mobilize continued momentum for the effort across Microsoft and Dell
  • Drive excellence in execution with Dell on investment management as well as implementation of scaled programs
  • Liaise as needed with Microsoft commercial device selling teams, key teams across OEM and with the Surface BG
  • Cross-boundary collaboration: Ability to influence partner and internal stakeholders drive alignment and pursue innovative ideas and programs and work together to achieve bold goals and drive for impact
  • Passion for partners: Proven relationship management at the senior level and a passion for driving success through partnering, negotiating win-wins, overcoming objections and challenges, and representing Microsoft
  • Passion for technology: deeply interested and passionate about device innovation as a catalyst for new solutions within our mobile first cloud first strategy
  • Marketing thought leadership: Enterprise commercial experience a plus. Proven decision making and analytical experience in reviewing sales trends, market trends and operational trade-offs to drive accurate demand forecasts to increase sell-thru and market-share results
  • Business management excellence: Proven track record of managing a multi-million investment responsibility, planning and RoB processes, marketing and financial analysis and reporting and contributing to organizational thought leadership and continuous learning
  • Strong communications: Ability to communicate effectively and concisely - both orally and in written form and to effectively influence others in multiple groups and collaborate to achieve specific objectives
  • Business strategy: Intuitive balance combined with analytical ability to understand complex data with many variables, identify trends, question assumptions and develop new ways of realizing business opportunities
  • Drive for results: Understands how to get things done and work independently while demonstrating organization agility to overcome obstacles, and achieve objectives within and across teams
  • Creativity: Develops original ideas, approaches and solutions to typical, unusual or difficult situations or problems
  • Commitment to CPE: Customer focused, responsive, and action oriented to meet customer needs while maintaining a positive, professional image of Microsoft showcasing ongoing engagement driving proactive discussions to ensure follow through and customer satisfaction
30

Channel Marketing Manager Resume Examples & Samples

  • Execute email marketing campaigns, call series and marketing support of conferences/events and assist in other initiatives such as, including developing compelling content across collateral, email and web promotions that drive product and client segment expansion business goals
  • Manage creation and updates of literature, such as Funds Available piece, Territory Maps, as well the library of ghostwritten emails
  • Liaise with outside continuing education provider including submissions of new presentations, and assisting sales with submission of CE event requests and instructor approvals
  • Project manage marketing initiatives and deliver them on time and within budget
  • Measure effectiveness of marketing initiatives, adjust based on learnings and report to management
  • Be knowledge about the industry, be the resident expert on email marketing, and able to make recommendations based on trends in the marketplace
  • Build working relationships with all internal stakeholders
  • Strong knowledge email marketing and HTML, with prior experience using SalesForce Marketing Cloud (formerly Exact Target) and SalesForce
  • Ability to analyze results and make recommendations
  • Ability to plan and prioritize assignments and manage deadlines and budgets
  • Minimum of 5+ years of full-time experience asset management marketing
  • Demonstrated ability to market mutual funds
  • Demonstrated ability to interface with management, as well as, the ability to work independently and as a team member
  • Demonstrated attention to detail
31

Partner & Channel Marketing Manager Resume Examples & Samples

  • Owning and actively driving the Canadian Commercial market channel capacity plan, including building the insights and data-driven intelligence to develop our recruitment plan, defining and maintaining recruit frameworks, and key performance instrumentation while also delivering on the learning and development plan to equip them with the right skills
  • Demonstrating leadership in enabling partners in cloud business transformation, including skills in digital marketing and customer lifecycle management, while leading our integrated marketing investments to enable them in accelerating cloud customer acquisition & consumption
  • Creating and delivering a world class partner experience, through the Microsoft Partner Network, to make Microsoft the cloud partner of choice
  • Inspiring and leading a team to build a market-leading Cloud-first ecosystem
  • Lead and drive the Microsoft Partner Network (MPN) as the partner digital destination of choice to build, develop and share IP, and services to drive Cloud transformation at scale
  • Build a three-year channel development strategy and plan that includes partners that can deliver across the Microsoft platform
  • Build deep understanding of key Cloud Services (Azure, Office 365 and CRM Online), and related partner opportunities and business models, ensuring we are ahead of the service/workload-specific recruit requirements; lead strategy development to fill solution/capacity gaps in addition to thru-partner investments to accelerate our revenue and consumption goals
  • Lead capacity recruit efforts; utilize internal programs, content to guide partners through the Microsoft value proposition and/or Cloud opportunity, working across Partner teams/roles
  • Work across Microsoft Partner sales teams to identify the best potential partners to invest in and with; defining and leading our strategy for how we invest in, and scale through partners to accelerate revenue, customer acquisition and Cloud Services consumption
  • Drive a clear, consistent cross-sub Rhythm of the Business (ROB), including key instrumentation, to demonstrate progress, identify performance and market insights that drive process improvement
  • Have an eye for great talent; building and leading a team of channel marketing resources to deliver on the business results
  • Core Competencies: Business & Strategic Leadership, Problem Solving, Planning, organizing and coordination, Cross-Group Collaboration, Executive Maturity
  • A passion for Cloud computing, coupled with deep ecosystem and market insight, including the competitor landscape, partner business models; prior experience with Microsoft Cloud technologies an asset
  • A unique balance of ability (and desire) to both understand and drive strategy development, supported by proven capability to deliver day to day execution
  • Tenacity and an unwavering drive toward action & results; adept at getting things done, and performing amidst ambiguity and complexity
  • Keen ability to build effective relationships with Field Sales and Partners
  • Exemplary communication skills, written and oral, to a broad set of internal and external stakeholders, including executive leadership within Microsoft and beyond
  • Demonstrated leadership and success defining and driving complex businesses strategies in a matrix organization, supported by strong problem-solving skills; the ability to analyze problems and develop actionable and appropriate tactical plans quickly
  • Outstanding people skills and passion for building and leading teams, to take on and deliver against bold aspirations
  • BA or Master’s degree
  • 8-10 years’ experience in channel sales or marketing, product marketing with proven results
  • Approximately 20% travel
32

Channel Marketing Manager Resume Examples & Samples

  • Demonstrated success developing intermediary marketing strategies that increase communication and sales
  • Superior interpersonal skills - including the ability to work effectively in various team settings and influence senior partners is critical
  • O o
33

Partner / Channel Marketing Manager SMB Resume Examples & Samples

  • Create, maintain and land Microsoft SMB customer marketing campaigns & nurture programs: establish campaign objectives/goals/strategies/tactics, refine messaging and execute
  • Manage a marketing budget. Allocate marketing budget appropriately. Ensure funds are optimized to maximum effectiveness. Re-allocate budget across the marketing mix as-appropriate
  • Track return on marketing investment through closed-loop marketing, digital tagging technologies and other tools. Provide reporting to ensure transparency. Highlight which activities are effective, which are not, make investment decisions and proposals for incremental funding
  • Manage campaign lead routing. Be responsible for effective hand-off to subsequent stages of the sales & marketing funnel, ensuring a positive customer journey and experience
  • Engage and partner with other marketers to identify synergies and spearhead new marketing initiatives
  • Identify market trends, develop new audience insights, segments and customer targets
  • Interact with customers, channel partners and Microsoft field sellers to communicate and evangelize marketing programs and solicit feedback
  • A minimum of 7 years of marketing experience
  • Proven ability to develop deep customer insights and to incorporate those insights in the development of innovative and impactful marketing strategies
  • Experience executing high-performing marketing campaigns through paid, earned and owned media
  • Exceptional communication skills, written and oral. Ability to win customers, influence partners and establish credibility with senior executives
  • Proficiency working with data; experience with data-driven marketing
  • Strong collaborative teaming and consensus building abilities as well as proficiency in cross-discipline cooperation
  • B.A. required, MBA a plus
  • Location in Bellevue, WA, Microsoft US Subsidiary
34

Inside Channel Marketing Manager Resume Examples & Samples

  • Manages the partner Marketing Development Fund (MDF) allocation process
  • Prioritises MDF requests from partners to fund availability
  • Liaises with Channel Sales & Channel Marketing Consultant on funding investment prioritization with Focus Partners in region
  • Owns communication with partners on all topics regarding marketing capacity and capability and Marketing Business Model Transformation
  • Draws on guidelines and partner dashboards to help prioritisation
  • Liaises with Field Marketing Managers in-country to understand channel plans
  • First point of contact for partner marketing questions and requests
  • Respond to all general partner questions & requests; act as conduit between partners and other ADSK personnel, as needed
  • Assigned to select key partners for a 1:1 responsive relationship
  • Manage questions coming into Channel 1 (online community) or email from all partners
  • Maintains a working knowledge of Autodesk industries and campaigns and ensures that partners are briefed
  • Participates in industry campaign reviews to understand ADSK as well as partner marketing programs & assets
  • Supports Field marketing in communicating programs and assets to partners
  • Set up and manage quarterly industry briefings by country
35

Channel Marketing Manager Resume Examples & Samples

  • Drive channel marketing efforts for Delaware Investments with an emphasis on the RIA/DCIO channel
  • Collaborate with a team of channel marketers to contribute to campaigns and programs in Wire and Independent channel
  • Partner with Delaware Investments' Sales and National Accounts teams to translate channel and firm business strategies and initiatives into marketing plans, campaigns and collateral that drive market share and Advisor loyalty
  • Responsible for customizing messaging and content for use in a particular channel or firm
  • Advocate for advisor channels within Delaware Investments
  • Closely collaborate with Distribution to develop and execute client engagement model
  • Segment advisors for targeted messaging
  • Target support for focus distributors (model/platform placements/home office initiatives/research alignment)
  • Support client meetings with appropriate marketing and sales resources
  • 10+ years intermediary asset management experience
  • Direct experience with at least two of the major advisor/firm channels
  • Insights and perspectives on advisors by firm and by channel---their motivations, buying habits
  • Experience working with RIAs and Institutions and how they operate. Strong understanding of Wires and Independent channel
  • Demonstrated success in working with multiple sales forces
  • Experience in augmenting the sales effort by delivering advisor support programs, value add programs and highly targeted solution-based campaigns
  • Experience in integrating marketing and sales activities
  • Strong content skills, particularly investment content
  • Ability to think beyond the current channel segments. Can envision advisor engagement that extends and complements personal sales
  • Ability and desire to work and influence multiple roles across the Delaware organization. Naturally collaborative across Sales, National Accounts and Product Marketing and Management
  • Able to interact well with and inspire confidence of senior management
  • Excellent presenter
  • Ability to develop dashboards and measure success of marketing efforts
  • Experience with deploying value add programs
  • Passion for the asset management business
36

Channel Marketing Manager Resume Examples & Samples

  • Drive strategy and execution of Resilient’s Channel Marketing program, including marketing to and through our channel partners
  • Lead enablement efforts for Resilient and IBM partners to better understand the Resilient Incident Response Platform, including sales and technical trainings
  • Assist in creation and upkeep of Resilient Partner Portal, including the creation of partner-focused marketing and sales assets
  • Plan and execute partner-focused events in the field (some travel required)
  • Lead transition of current Resilient Partners as they become partners in the IBM PartnerWorld Program in 2017
  • Oversee Global Channel Marketing budget
  • Self-starter. Takes independent action to identify and solve problems. Seeks out relevant information needed to make decisions. Gets involved with new initiatives and is able to thrive with limited oversight
  • Ability to work in a fast paced environment, with multiple and changing priorities while maintaining strong focus on execution and results
  • Strong writing skills, and ability to create thought-provoking marketing collateral
  • At least 3 years marketing experience, channel marketing a plus
  • Exposure to managing a budgetary
  • At least 5 years channel marketing experience
  • Understanding of marketing in the technology field
  • Understanding of cybersecurity landscape
37

Partner Channel Marketing Manager, OEM Resume Examples & Samples

  • Excellent communication skills in management conversations, presentations, and email
  • Capability to influence senior executives, managers, and experts across the company
  • Demonstrate continuous learning, intellectual curiosity, and improvement in professional impact on a daily basis
  • Track record of success in work and educational experiences
38

Channel Marketing Manager Resume Examples & Samples

  • Develop segment strategy and tactical marketing plans to drive sales through the channel and to deepen engagement with channel partners
  • Analyse ROI of marketing activities and utilize data to drive strategy and budget allocation
  • Deliver KPIs, meeting and exceeding marketing plan targets and responsible for revenue goals by segment/account
  • Maintain and improve the quality and strength of our company and individual product brands in the channel
  • Communicate a clear vision and strategy for the channel
  • Develop open and collaborative relationships with the business units: technology and security, engineering, sciences and continuity
  • Define and implement channel recruitment and support programs that increase reseller effectiveness and increase consumer loyalty
  • Define and implement channel marketing programs, events and sales tools that stimulate sales
  • Act as business point person with sales
  • Oversee pricing on product offering in region and responsible for pricing increases and strategy, as well as parity exercises
  • Create and deliver analytical reports in order to drive decisions that will increase sales
  • Honours degree, MSc or PHD or equivalent experience
39

Channel Marketing Manager, SMB Resume Examples & Samples

  • BA/BS degree in economics, marketing, or quantitative field, advanced degrees preferred
  • Strong business acumen and quantitative analytical skills
  • Experience working directly with product and engineering teams to provide clear business cases and requirements
  • Experience providing direction to and leading large cross functional teams
  • Experience in Microsoft Excel, SQL, CSS, and HTML preferred
  • Fast Learner and ability to set direction and execute in a quickly evolving, sometime ambiguous environment
  • Expertise in marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)
  • 5+ years of total experience with track record of increasing responsibility
40

Partner / Channel Marketing Manager Resume Examples & Samples

  • Leading, owning and driving the end to end through partner marketing strategy and planning for SMSP across channels
  • Driving demand generation and revenue-conversion execution, measured by pipeline generation & close rate, scorecard metrics, or broad marketing KPIs in partnership with Microsoft Marketing, partner field teams and external Marketing Agencies
  • Orchestrating the through partner Marketing execution & communities management across Western Europe in partnership with the field stakeholders
  • Driving measurable, investable, scalable, high return on investment engines while driving governance of marketing budget to
  • Reporting back to HQ stakeholders on the impact of the marketing investment
  • Candidates must have at least 10+ years of practical experience developing and driving partner marketing (including focus on digital) strategy and execution
  • Possess a personal passion for marketing, channel marketing, technology, partners and satisfaction
  • Experience driving demand generation with third party partnerships required
  • Passion for driving results
  • Proven ability to influence others as well as negotiation and conflict resolution skills
  • Knowledge of Corporate & SMB marketing and selling approaches
  • Have a proven track record of delivering high quality presentations
41

Associate Channel Marketing Manager Resume Examples & Samples

  • Assist senior manager on entire portfolio within the business segment
  • Forms and executes marketing plans within committed resources in conjunction with management direction
  • Responsible for lead generation activities for the B2B organization. Key metrics will be cost and volume of new customer and new product placement (including service contracts)
  • Develop plan for and lead execution of all channel-focused marketing communication pieces with a focus on generating inbound leads and sales from content marketing. Including, but not limited to; newsletters, product announcements, blogs
  • Work closely with sales training and sales leadership to ensure marketing messages and sales messages are aligned and complementary
  • Conduct and present cross-channel and account level presentations in conjunction with our sales departments
  • Develops annual promotional plans and work with cross-functional counterparts to execute on programs
  • Mines industry and sales data for new insight for the business
  • Develop and execute product, pricing and promotional plans to grow/defend
  • Successful support of category objectives
  • All elements of the value chain (marketing, sales, operations and shared services) reach agreed upon goals
  • Consistency of execution of the product launches or programs within parameter for success criteria
  • Delivers consistent and credible communications
  • Minimum 2 years experience in product, brand or marketing roles, or project management
  • Has an understanding of trade channel, shared services, and customer needs
  • Capable of developing and managing inbound marketing and lead nurturing programs. Background in IBM’s Marketing Cloud (Silverpop), Hubspot, Marketo or similar. Salesforce.com or similar CRM skills also useful
  • Demonstrated understanding of key direct marketing concepts, including lead scoring, on site analytics, phone conversion, etc
  • Understanding and experienced in multi-channel marketing and sales environments
  • Elevates overall Go-to-Market strategy for specific end-user segments and product categories
  • Can-Do Mindset; the ability to thrive in a fast-paced environment
  • Financial analysis aptitude
  • Systems knowledge with proficiency in Microsoft Excel and PowerPoint
42

Channel Marketing Manager Resume Examples & Samples

  • All actions by the Channel Marketing Manager will be to ensure the continued and long term growth and success of the business while striving to meet shorter term business objectives
  • Responsibility for distribution channel customer management, including distributor promotional campaigns, scorecard and contract management, co-op spend approvals, invoices and credits
  • Proactively drive the development and introduction of new products, distribution and end user pull through programs to maximize sales
  • Spearhead the successful execution of the agreed marketing programs and campaigns by implementing and tracking clear ROI measurement criteria and processes
  • Develop accurate product and channel sales reports
  • Be the market expert for industry trends, business drivers, competitive offerings, customer needs and buying behaviors
  • Routinely capture competitive and market data for the related products and segments in order to report on market opportunities and emerging standards and technologies for future exploitation
  • Partner with the Security, HVAC and FSP Marketing Leader on rebate program development, calculations, processing and program management
  • Facilitate cross-functional teamwork to realize maximum growth within the business
  • Manage the creation and submission of content for distributor catalogs
  • Provide input into the development of the SMB strategic business development plan, customer rationalization and SKU rationalization
  • Partner with Sales, Finance and Customer Service in successful new customer on-boarding
  • Work with Product Marketing, Sales and Marketing Communication teams to create and implement "value add" proposition to positively differentiate the business from current and future competition
  • Identify, develop and drive the implementation of training programs to meet quantified internal and external demands
  • A minimum of 3 years of experience in a Marketing or Business Development role
  • Excellent written and verbal communication skills with the ability to present up to the senior level
  • High level project management and organizational skills
  • Demonstrated experience with channel strategy including building & managing campaigns and promotions from
43

Channel Marketing Manager Resume Examples & Samples

  • As channel marketing manager you will be responsible for developing, driving and implementing channel marketing activity for channel partners
  • Developing and overseeing the marketing plan for channels within the organization
  • Implementing channel campaigns in order to expand market share and pursue aggressive growth targets
  • Working closely with all aspects of the business to gather product and channel insights
  • Working closely to the product and brand marketing teams you will support brand development and experiential activities
  • Utilize data and shopper insights to provide recommendations to drive category distribution and market share
  • Understanding changing and differing priorities depending on territories and how these impact channel marketing
  • Develop go-to-market strategies with sales and partners. Identify the best marketing
  • A minimum of 2 years in a Marketing Manager position
  • Ideally would have previous experience working as a channel marketing manager
  • A strong understanding of the distribution channels for the industry
  • The ability to manage small teams of people and influence senior staff
44

Institutional Channel Marketing Manager Resume Examples & Samples

  • Researches, develops and executes the marketing strategy for Vanguard’s Canadian institutional business, ensuring marketing and business objectives are fully aligned
  • Delivers a fully integrated marketing plan, working across the marketing team and leveraging specialists (i.e., editorial, digital, PR and events) to build the Vanguard brand and product awareness
  • Works with the Institutional Sales Team and the Head of Marketing to plan and implement the marketing strategy taking into account existing and target client segmentation, investment and industry trends and product priorities
  • Defines the marketing propositions for institutional at a corporate/business level and at a product level. Sets metrics for all activity, maximizes ROI and reports on marketing effectiveness on a monthly basis. Sets and reports on institutional marketing budgets
  • Leverages our thought leadership pipeline
  • Defines material requirements e.g. presentations, sales support material etc and project manages the development of these and ensures the management of all material within Siesmic
  • Develops deep understanding of sales strategy and ensures sales requirements are fully reflected in marketing activity
  • Demonstrates strong understanding of the competitive environment and incorporates this into the marketing strategy and the implementation of plans
  • Works with the internal and external partners to understand the effectiveness of marketing activity and uses insights to inform the future strategy
  • Works in a global context and leverages expertise and experience across regions, standardizing institutional marketing activity with other markets where appropriate
  • Leads and participates in special projects and performs other duties as assigned
  • Undergraduate degree in a related discipline
  • 5-8 years experience in the Canadian institutional asset management industry
  • Proven experience of developing and implementing a marketing strategy
  • Excellent strategic thinking and analytical ability
  • Excellent project management, planning and collaboration skills
  • Deep understanding of the needs and issues facing institutional investors
  • Team player and proven implementer
  • Confident with working with people at all levels
45

Channel Marketing Manager Resume Examples & Samples

  • Design, lead and execute the successful development and implementation of strategic operational and channel partner marketing strategies
  • Collaborate with channel sales team to define programs/campaigns needed to support channel pricing, promotions, collateral, and sales & marketing initiatives
  • Identify and implement marketing tools to enable our channel partners nd make them more self-sufficient
  • Establish productive, professional relationships with key personnel in channel accounts and key opinion leaders in specific channels
  • Communicate channel marketing campaign plans to cross-functional teams
  • Cultivate strong relationships with sales, product management and operational leadership, to provide marketing & product expertise to meet shared business objectives
  • Lead Quarterly Business Review meetings with strategic partners for training, overview of business goals and measure relationship effectiveness
  • Stay abreast of competitor offerings and the industry marketplace to identify opportunities for new channel marketing strategies
  • Minimum 7 years experience in successfully driving integrated channel partner marketing strategies, with highly technical products or services
  • Proven track record in leading and working effectively with cross-functional teams, including product marketing, sales, operations and finance
  • Demonstrated ability to manage channel partner effectiveness and efficiency
  • Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits
  • Understanding of SaaS (subscription model)
  • Prior experience in a field sales account management role is highly desirable
  • Outgoing and dynamic interpersonal and strong verbal and written communication skills including the ability to interact with technical and business leaders at all levels
  • Proven ability to work across cross-functional teams (especially with Product Marketing/Management, Sales, Engineering and Support) in a fast-paced environment
  • Cultural fit is important. You must embody our core values of trust, passion, performance and respect
  • Ability to travel to key customer/partner meetings and industry events
  • Dynamic individual with a true entrepreneurial spirit for a fast paced and growing environment
46

Channel Marketing Manager Resume Examples & Samples

  • Candidate must have at least five years of marketing communications experience focused primarily on driving channel engagement
  • Background in B2B selling with a premium placed on possessing a strong understanding of the security industry
  • Demonstrated record of success in channel demand generation for high-tech products and solutions
  • Daily, hands-on user of Marketo and sfdc
  • Exceptionally strong writing, presentation and verbal communications skills, with the ability to clearly and simply articulate concepts, messages and strategies
  • Passion for results, measurement and optimization to continuously drive ROI
  • Experience with various of marketing driplines, including social, web, email marketing, events and webinars
  • This person must be a self-starter, highly motivated, flexible and energetic
  • Ability to work across the organization at all levels to execute on all marketing communications programs
47

Channel Marketing Manager Resume Examples & Samples

  • Develop strong relationships with Channel Sales teams to determine and drive strategy
  • Develop strong relationships with key partners - acting as the main, strategic marketing liaison from Nutanix
  • Assisting partners with developing marketing strategies, answering marketing questions, explaining Nutanix Partner Network (NPN) program information, and providing other relevant details and materials
  • Develop and implement initiatives and programs including: joint webcasts, seminars/conferences, website co-marketing, social media initiatives and email campaigns that build pipeline through key partner demand generation activities
  • Deliver regular, detailed reporting of marketing activities with emphasis in ROI and improvement analysis
  • Manage all aspects of partner MDF program for associated partners, including marketing plan reviews, approval of MDF requests, and provisioning of tools for marketing activities
  • Make recommendations regarding investment of MDF. Identify best practices employed by partners and ensures that these are properly leveraged internally and across the partner community
  • Develop and manage channel incentive programs (SPIFFs)
  • Work closely with Channel Account Managers and internal marketing team members who develop robust, relevant partner kits and co-branded materials
48

Channel Marketing Manager Resume Examples & Samples

  • Create market pull for Seagate products across channel and customers
  • Expand Seagate participation in channel to broad-base in both IT and surveillance channels
  • Ensure constant Seagate visibility in local market places, DMRs, targeted communities and key prosumer / creative-pro events
  • Develop subject matter expertise within marketing about the segment - including customers/consumers, trends, applications, influencers, partners, channels, ecosystems, competitors, purchasing behaviors, and all other relevant business aspects of the segment
  • Manage marketing budget; Allocation to channels/customers, optimize for long term returns; Set performance metrics to measure success in tangible and intangible results
  • Be accountable for all marketing assets/creative, concepts, campaigns and tools selection or requirements in your markets. Drive innovative content, use cases, stories and tools that resonate and drive preference for Seagate with marketers and customers across the market segment
  • Ensure strong sales, partner and business alignment through cross functional collaboration to drive execution
  • Primary owner of product launches plan, execution and results
  • Minimum 8-10 years of relevant experience with minimum 5 years in channel or consumer marketing
  • Minimum 4 years’ experience in social, digital and online marketing
  • Proven track record in brand development at regional or local level
  • Energetic, out of the box thinker, action and results-oriented
  • Experience with working through organizational complexities in a large corporate environment with multi-cultural and multi-regional international teams
  • Strong competence in marketing, channel, branding and strategy
  • Must be able to travel up to 35%
  • Bachelor’s Degree preferably in marketing, business or communications
49

Channel Marketing Manager Resume Examples & Samples

  • Develop and lead key strategic consumer shopping experience roadmaps including merchandising, POS signage, POGs, assortment, and digital
  • Lead gap analysis studies to identify and develop opportunities to grow Golf Pride’s business with the customer via new product, assortment, merchandising, cross selling, & promotions. Lead scoping and business case development
  • Work with sales, agency and shopper knowledge to develop insight based Omni-Channel Shopper Marketing programs that focuses on growing the category and the brand
  • Develop & maintain accurate channel marketing plans and budgets that ensure the timely implementation of merchandising programs and promotional programs for new product launches and store resets
  • Provide category management expertise that is driven from shopper insights and best practices for key retailers to grow the re-gripping category
  • Oversee, define and develop annual promotional plans that drive category and brand objectives, including developing promotions, manage promotional P&L, tracking and auditing
  • Develop competitive assessment to understand how competition is placed across various retailers
  • Ensures sales growth through robust merchandising programs, while utilizing performance metrics and analytics to gauge program effectiveness and make adjustments to future proposals
  • Supports in the creation of the marketing calendar for the retailer & implementation of it, including, but not limited to, agency briefings, supervision of production timelines, and budget management
  • Build relationships with the customer’s marketing organization, Golf Pride sales, and marketing organization to develop actionable insights into an aligned vision, go-to-market strategy, key initiatives and marketing activities
  • Leads in-store agency partner in the development of merchandising materials and promotional materials. Collaborate with other Brand agencies
  • Work closely with Product Marketing & Brand Marketing to support on-going priorities, including internal communication process, product presentations, trade shows, research and competitive intelligence
  • Acquires and enhances retailers website with relevant brand content that is sharable with key accounts including providing product specifications, brand copy, image & video assets
  • Bachelor’s degree from an accredited institution
  • 5 years channel or brand marketing experience
  • 3 years Marketing experience in consumer products
  • Ability to work in the U.S. without a company sponsorship
  • Master’s degree in Business, Marketing, from an accredited institution
  • 7 years Shopper Marketing experience at consumer product goods company, retailer or agency experience in sports industry, preferably in the golf industry
  • Knowledge of golf retailers and the golf industry
  • Knowledge of distribution models
  • 4 years of experience developing go-to-market plans in collaboration with customers
  • 4 years of experience developing promotional programs & ROI
  • 2 years of experience creating digital merchandise programs
  • 3 years of experience managing creative agencies
  • Track record of success building a consumer brand, preferably within the sports industry
  • Ability to collaboratively develop channel marketing plans with sales, customers, and internal marketing team, and agencies
  • Ability to credibly influence people without direct authority
  • Ability to work in a fast passed, constant changing environment
  • Natural leader and driver with the confidence and conviction to successfully and diplomatically challenge the status quo
  • Excellent interpersonal communication and planning skills
  • Strong ability to build and maintain key relationships with customers, sales, and Golf Pride team
  • Strong analytical skills to accurately and effectively plan growth opportunities
  • Data collection and analytical skills
50

Channel Marketing Manager, Asset Management Resume Examples & Samples

  • Develop and implement channel specific marketing programmes and collaterals by understanding the distribution dynamics and product needs of agency channel to meet with business growth objectives
  • Gather and analyse business development objectives to ensure relevant delivery of marketing strategy and programmes
  • Plan and manage a range of marketing initiatives and integrated marketing campaigns to help deliver sales targets and meet business objectives, includes creation and maintenance of a suite of retail-focused fund marketing and communications collateral (ie. commentary releases, webcasts, presentations)
  • Partner effectively with regional team to ensure co-ordinated and consistent approach to representing and developing the Manulife Asset Management proposition to end-users and intermediaries
  • Develop and manage relationships with key stakeholders across Asia, both internal and external
  • Minimum 5 – 7 years of relevant experience, preferably with omni channel marketing exposure and people management experience
  • Strong commercial sense and knowledge of mutual funds/ investment linked products
  • Proven experience in translating investment propositions into tangible communication and campaign messages
  • Strong track record of campaign management, able to prioritize strategically and able to deliver creative solutions to meet with business needs
  • Organized and have strong sense for operational efficiency
  • Experience in managing agencies and service providers to ensure they are on brief
  • Strong team player and a good communicator
  • Innovative mind set, able to identify new means of reaching target audience
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Senior Channel Marketing Manager Resume Examples & Samples

  • Defining, building and supporting the product line review process across the organization to conduct necessary market and consumer research, mix analysis and competitive insight to deliver meaningful, “category captain” quality line reviews that support company strategy and drive profitable growth
  • Defining, building and supporting a promotional / demand generation process that is rooted in data and ensure buy-in/collaboration with sales, category analysts, product management, product marketing and brand marketing
  • Supporting Channel Marketing Managers in the development of tactical support elements from ideation through deployment
  • Defining, building and supporting a process to track competitive positioning, industry, market and product trends that enable channel strategy adjustments to drive sales and market share
  • Defining a process to build, track and forecast annual channel marketing budget
  • Taking ownership in the definition and management of team member objectives, goals and development plans
  • Executing and measuring customer specific digital strategies
  • Ensuring that channel marketing activities and programs are consistent with company goals and objectives
  • Bachelor’s degree in Business Administration, Marketing or related discipline
  • 8+ years combined in a brand, category, channel, product management, and/or sales with prior direct supervisory experience
  • Proven ability to define a multi-channel strategy, then lead a team to execute against said strategy
  • Excellent oral, presentation and written communication skills and problem solving abilities
  • Able to work well independently and in a team environment, and interact with individuals at all levels
  • Ability to travel domestically and occasionally internationally up to 25%
  • Prior experience with “Big Box” retailers
  • Prior experience in the flooring category
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Channel Marketing Manager Resume Examples & Samples

  • Be the market expert for Specialty Flooring Retail industry trends, business drivers, competitive positioning, placement, messaging, promotional strategies and price positioning. Routinely capture competitive and market data for the identified segments and related products in order to develop market overview, report on market opportunities and emerging trends. Demonstrate strategic thinking and creativity on how to leverage customer insights to develop unique channel strategies in line with company business objectives. Conduct market research to better understand channel audiences and market conditions
  • Develop product plans for the identified segments including line structure (trade-up/mix). Make channel assorting and product strategy decisions
  • Guide merchandising direction, along with Merchandising Operations, and our understanding of how segments shop the channel to influence and guide display requirements and design, POP direction, plan-o-grams and assortment strategy/direction
  • Create integrated promotional programs to drive awareness, revenue growth, and position the brand with segments
  • Manage the creation of program elements for Elevate retailers and the retail Main Street Commercial (Small Business Owner), Builder, Property Manager, Trade Professional segments
  • Work with Strategic Accounts in preparing and conducting strategic account product line reviews, annual planning meetings and other major customer/group product presentations
  • Supervisory responsibility for Retail Project Specialists
  • Cultivate strong relationships with internal and external customers at various levels to promote Armstrong strategies and ensure the timely and accurate execution of projects and programs
  • Manage, attend and/or present at trade shows and other conferences
  • Tracking program effectiveness and recommend changes and improvements as required
  • 5+ years of proven experience in Marketing, Business/Program Development, Business Strategy and/or Product Management with a record of demonstrated achievement
  • Detail and process oriented with strong business acumen and knowledge of key business measures--sales, gross margin, ROI, etc
  • Strong interpersonal, verbal and written communication skills with formal customer presentation experience and the ability to present internally up to the senior level
  • Basic Computer proficiency to include Microsoft Office Suite
  • Solid analytical skills and problem-solving ability
  • Channel Marketing Management
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Channel Marketing Manager Resume Examples & Samples

  • Conducting analysis of sales data and customer information
  • Performing Voice of the Customer research to size and understand specific industry vertical market segments and understand customer needs
  • Identifying customer targets and go-to-market strategy for product launches
  • Effectively work with the product marketing teams to ensure sales teams have the appropriate resources to support new opportunities in the OEM channel
  • Support day-to-day marketing administration needs of the OEM sales channel
  • Act as a liaison between OEM sales team and marketing organization
  • Assist in planning and implementing cross-business activities and initiatives
  • Able to work & think independently, meet tight deadlines, mobilize resources and determine key stakeholders quickly
  • A minimum of 3 years of experience in product/channel marketing or sales role
  • Ability to understand technical concepts and products and effectively communicate their benefits with channel partners and end users
  • Decisive, high energy team player
  • Excellent presentation, problem solving, and interpersonal communication skills
  • Results-oriented, self-starter, and have the ability to successfully prioritize and execute many detailed tasks at any given time
  • Exposure to connected home and software partnerships beneficial
54

Channel Marketing Manager Resume Examples & Samples

  • Development of retailer omni-channel communications strategy that effectively drives Honeywell’s value proposition across multiple mediums (in-store POP, packaging, digital)
  • Conducting analysis of sales data and customer information and using this data to create growth strategies for Honeywell’s retail business
  • Understands transactional and value pricing in a retail setting and develops key strategies for growth
  • Effectively work with the product marketing teams to ensure sales teams have the appropriate resources to support new opportunities in the retail channel
  • Support day-to-day marketing administration needs of the retail sales channel including product set-up’s and website marketing content & development
  • Act as a liaison between retail sales team and internal product marketing, marketing communications, and engineering organization
  • A minimum of 5 years of experience in product or channel marketing
  • A minimum of 2 years of experience of marketing to consumers through retailers such as Home Depot, Lowe’s, Amazon, Costco and Best Buy
  • Understanding of unique marketing dynamics of selling and marketing products to consumers through brick & mortar and .com retailers
  • Experience with a CPG manufacturing company
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Channel Marketing Manager Resume Examples & Samples

  • Solid experience in Marketing or Agency environments
  • Financial services sector experience, especially SMSF
  • Good track record of experience in direct marketing with a focus on digital planning and execution
  • Experience setting and maintaining online campaign tracking and management reporting
  • Relevant tertiary qualifications
  • Extensive experience working across multiple facets within a marketing department or agency
56

Channel Marketing Manager Resume Examples & Samples

  • Plan, develop and execute a marketing plan designed to grow the channel significantly in North America
  • Leverage knowledge of the channel and technology landscapes to recommend and execute on the appropriate marketing mix for partner marketing activities
  • Responsible for partner acquisition (working with Channel sales) and onboarding and enablement of new partners
  • Create program collateral, and manage partner marketing communications to ensure awareness of promotional campaigns and training opportunities
  • Lead cross department teams in delivering assets, tools and deliverables on time and within budget
  • 4 plus years B2B channel marketing experience, preferably for a software company
  • Detail oriented, self-motivated and proactive
  • Professional, team player with strong leadership and interpersonal skills
  • Ability to work with distributed teams
57

Wholesale Channel Marketing Manager Resume Examples & Samples

  • Identify opportunities for wholesale partners to elevate awareness and engagement of Sports and Movies brands across their channels
  • Communicate upcoming campaigns to our wholesale partners and assist them in developing marketing plans to support the campaigns
  • Build strong relationships with relevant teams within our wholesale partners and drive internal teams across Brand, Creative, Scheduling and Content to support wholesale marketing activity
  • Support Wholesale partners to drive engagement of Movies and Sports among their contact centre teams
  • Produce campaign and sales collateral to support wholesale agents
  • Work with Sports and Movies Brand teams to ensure Brand Approvals process is functioning effectively
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Channel Marketing Manager Resume Examples & Samples

  • Developing Specialty Flooring Retail Program plans
  • Establishing highly collaborative relationships with the Brand Management, Product Management, Product Marketing and Merchandising Operations teams
  • Providing channel marketing expertise to meet shared business objectives
  • Guiding merchandising direction by steering display and sampling strategy, plan-o-gram development and product assortment
  • Supporting Brand Marketing with consumer purchase journey and how it dovetails into the retail program in terms of creating an engaging shopper experience
  • Supporting Business Analytics with merchandising performance Return On Investment (ROI) measurements
  • Creating integrated promotional programs to drive awareness, revenue growth, and position the brand with consumers
  • Managing the creation of program elements for Elevate retailers and the retail Homeowner, Shop-At-Home and Designer segments
  • Drafting engaging creative briefs for the development of content, collateral, images, presentations, launch kits, and other customer-centric materials
  • Ensuring all touchpoints adequately communicate the value proposition
  • Working with Retail Strategic Accounts in preparing and conducting strategic account product line reviews, annual planning meetings and other major customer product presentations
  • Cultivating strong relationships with internal and external customers at various levels to promote Armstrong strategies and ensure the timely and accurate execution of projects and programs
  • Managing, attending and/or presenting at trade shows and other conferences
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Channel Marketing Manager Resume Examples & Samples

  • Owning and executing marketing programs and integrated campaigns in conjunction with channel partners
  • Liaising between Puppet marketing and the channel partner ecosystem to drive participation in joint marketing activities
  • Using data, iterating and improving on existing marketing programs and campaigns to drive pipeline development
  • Collaborating with channel sales team to uncover and execute unique partner marketing opportunities
  • Developing and maintaining a library of Puppet content for partners to leverage within their own go to market motions
  • Promoting the use of Puppet and co-branded content to partner teams
  • Enabling partners to successfully leverage Puppet messaging and collateral/
  • Ensuring strategic and tactical alignment between Puppet and channel partners as it relates to joint marketing efforts
  • Managing and reconciling budgets across multiple teams - marketing, channel sales, and external partners
  • 5-7 years partner marketing experience; channel/reseller experience preferred
  • 3+ years of demand generation experience in a technology/software B2B environment
  • Experience developing and executing partner marketing processes and programs
  • Solid understanding of best practices around digital, email and event marketing; hands-on experience with marketing automation platforms preferred
  • Organized and detail-oriented with proven project management abilities
  • Strong collaboration and negotiation skills. Demonstrated experience successfully growing partner relationships
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Channel Marketing Manager Resume Examples & Samples

  • A minimum of 5 years + of experience with technical manufactured products
  • A minimum of 5 years of experience in a B2B environment
  • A minimum of 5 years + marketing experience
  • Excellent communication skills, both verbal and written
  • Expert in Excel and PowerPoint
  • Exceptional organizational skills
  • Skilled in working with cross functional teams
  • New Product Introduction (NPI) experience
  • MBA Marketing degree preferred
  • Security, fire alarm or other technical field experience is helpful but not required
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Channel Marketing Manager Resume Examples & Samples

  • Ensure 360° program success by liaising with various CBU teams and Go-to-Market team to ensure timeliness, consistency, and precision for launches
  • Able to manage multiple projects simultaneously at various stages
  • Act as a subject matter expert for CBU Channels in cross-functional meetings
  • Continue to evolve programs that have already launched into the channels
  • Work with Learning & Enablement to input requirements needed for CBU channels
  • Assist in the development of quarterly plans for CBU Channels to drive the needs of the business
  • Work cross-functionally to gain alignment from key stakeholders on program requirements
  • Liaise between CBU sales teams and head office to provide support and knowledge on programs
  • Develop toolkits, guides, and/or one-pagers for program launches
  • Minimum 5 years of experience in Telecommunications industry in a sales and support environment
  • Post-secondary education in a business-related field or equivalent experience
  • Project management capabilities
  • Excellent knowledge of Excel, Word, and PowerPoint
  • Excellent analytical, problem solving, planning and organizational skills
  • Solid interpersonal and relationship-building skills
  • Ability to work independently and as a team member
  • High level of attention to detail and excellent follow-up skills
  • Exceptional written, oral communication and technical skills
  • Demonstrates the ability to manage conflicting priorities and to deliver multiple projects to tight deadlines, with attention to detail and in a fast paced corporate environment
  • Extensive knowledge of Cable/Wireless products/services is an asset
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Channel Marketing Manager Emeala Resume Examples & Samples

  • Bachelor’s / University degree in Business / Marketing and related marketing majors preferred
  • 5 years’ experience in a commercial and / or marketing role in a B2B environment
  • Experience in a sales enablement or sales support role in a B2B / Institutional business
  • Demonstrated experience translating global marketing objectives to regional goals and implementing lead generation programs
  • Strong written and verbal communication skills (Fluent in English)
  • Ability to thrive in a fast-paced environment and a large matrix organization
  • Ability to establish strong relationships and influence in a matrix environment
  • Commercially savvy, customer centric attitude
63

Channel Marketing Manager, Amazon Business Resume Examples & Samples

  • Developing strategies to prioritize and structure highly scalable acquisition programs with platform, financial, and distribution providers
  • Executing on those acquisition programs through development of necessary capabilities and assets
  • Partnering with Business Development, Finance, Sales and Marketing teams to win, launch, and grow new platform provider channels
  • Structuring both unique programs for prioritized partners and channels as well as low-touch, highly scalable programs to drive broad adoption
  • Using performance data to continually monitor and optimize performance of channel programs
  • Ensuring consistent messaging of the Amazon Business value proposition across channels, you will own the creation and development of partner collateral, marketing pitches, and what is needed to effectively communicate to and through your partners
  • Excellent communications, priority setting, and expectation management skills
  • Ability to think and operate on a massive scale
  • Ability to work effectively in a deadline-driven work environment while maintaining a relentlessly high standards and maniacal attention to detail
  • Team-oriented with the ability to earn trust and work with and influence others in a global organization. Must be comfortable with frequent senior management contact
  • Ability to execute wide-variety of marketing programs
  • Possess an expert understanding of how to drive business and marketing through B2B channels to grow business
  • Strong project management skills, creative thinking and analytical ability
  • Demonstrated experience in working with sales and channel leaders in driving pipeline and revenue
  • Travel to meet with partners, sales leaders, attend events and support the channels team will be expected
  • Very strong written and verbal communication
  • 5+ years developing and managing marketing programs and/or channel programs
  • Ability to operate successfully and independently in a rapidly changing and undefined environment
  • Relentlessly high standards
  • Thinks big. Has convictions
  • Self-sufficient. Self-motivated, Self-directed
  • MBA or other equivalent
64

Channel Marketing Manager Resume Examples & Samples

  • Contribute to your market’s growth, through a clearly defined regional channel marketing plan, incorporating the development of 6-month’s rolling distributor’s marketing plans (for the main distributors only) and adhoc reseller marketing activities
  • All distributor marketing plans to be clearly described and measurements to be defined and agreed upon with a balanced focus on both resellers and end-users. Regularly review and analyze all implemented marketing activities and share best practice across all parties involved. Issue marketing guidelines accordingly
  • Distribute marketing plans to be a well balanced mix between demand generation, in-bound marketing and social media
  • Project manage monthly partner newsletter which is the main tool for communication to distributors and resellers
  • First contact person for (adhoc) marketing related questions for your market and region
  • Manage allocated marketing development funds (MDF) for distributors
  • Work with Consultants, customers to facilitate use of B2B to drive awareness and demand generation
  • 4-8 years (channel) marketing experience, in a broad area of marketing disciplines, demand generation marketing, in-bound marketing and social media
  • You have a ‘can-do’ attitude and deliver against promise
  • You are a skilled project manager
  • Strong analytical and reporting skills
  • Advanced computer skills: Word, Excel, PowerPoint
65

Channel Marketing Manager Resume Examples & Samples

  • Develop and execute successful sales and marketing campaigns for and with the partners in conjunction with the Alliance and Channel manager and the Sales Manager. These campaigns focus purely on volume market, and can be both products focused across all market sectors and specifically targeting a vertical market sector. Oracle’s sales and marketing strategy is strongly targeting through partners; mostly 100% of the sales are indirect
  • Liaise with partners and take ownership for successful creation, execution, monitoring and reporting on all type of Marketing campaigns whether promoting partner´s solution
  • Localize and execute global transactional campaigns promoting Oracle products. Seek input from and co-ordinate with all parties involved and drive successful execution throughout the whole campaign cycle
  • Communicate the campaign progress and outputs to Business Development Consultant, who turn the campaign leads (responses) into new business opportunities and pipeline
  • Focus on ROI from the campaigns – number of leads (responses), converstion rate (lead to new business opportunity) and pipeline are main KPIs
  • Conversion of country specific strategies into transactional marketing campaigns and sales initiatives for the small and medium companies
  • Pro-actively seek inputs and stimulate discussion with General Business management, Sales and Marketing teams
  • Create, select, maintain customer data, target groups and lists and together with the partner and the Field Sales Representatives to identify key target audience and coverage strategy
  • Engage and professionally manage third party suppliers – DM agencies, call centers, event organizers and list brokers
  • Own the fund for the territory to execute the campaigns against the original plan
  • Manage all related stakeholders communication and expectations for the assigned territories
  • Build yearly and quarterly Go-to-Market strategy and campaigns plan for the assigned clusters based on sales inputs and market demand. Then present it to stakeholders for further inputs and approval
  • Drive the strategic Demand Generation planning for individual markets ensuring both the regional and local priorities are reflected. Lialise the plan with local and regional Sales Managers and Partner Management, coordinate with regional Marketing
  • Ensure the demand generation plan is delivering the expected pipeline results and be agile to adjust fast and upscale the activities when appropriate
  • Proven of min 5 to 8 years experience in a direct marketing/similar environment in the IT industry
  • Budget planning skills and marketing frame work background
  • Fluency in English
  • Completed University Degree in a Business or Marketing discipline
  • Excellent verbal and written communication skills and persuasive skills essential
  • Excellent organizational and administrative skills, attention to detail and focus on results
  • Team player with a pro-active ‘can do’ mentality with the ability to drive and translate strategy effectively into execution
  • Flexibility and ability to work in a dynamic, international environment and openness to learn
  • Ability to self-manage, with strong organizational and planning skills essential
  • Self- motivated to continuously expand personal professional knowledge
  • Ability to work in a high pressured, fast moving and challenging environment
  • Knowledge of Oracle’s products and experience with channel marketing and sales is an advantage
66

Channel Marketing Manager Resume Examples & Samples

  • Partners with our Distribution and Investment teams by bringing our products, ideas, and value proposition to market through all communication channels
  • Work side by side with National Accounts, Sales and partner firms in the initiative decision-making process
  • Develop, manage & implement initiative strategy; execute marketing activities in the channel including but not limited to
  • 7+ years’ experience in marketing, sales or national accounts
  • Experience in channel marketing preferred
  • Capital Markets knowledge
  • Mix of strategic and tactical ability
  • Collaborative work style
  • Good communicator: face to face, presentation, and written
  • Proven ability to set priorities and lead initiatives from inception thru execution
  • Well organized; strong project management skills
  • Series 7 preferred; must be able to obtain Series 7 license upon hire
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Senior Channel Marketing Manager Resume Examples & Samples

  • Ownership of overall consumer experience in offline retail - through effective fixtures, branding, soft & hard POSM’s, from inception to installation
  • Ideate, design and execute effective and impactful communication elements to consumers across different touch points – online, in-store, out-store
  • Partner with Product managers and Field Sales team to support sales operations (e.g., managing promoter and partner sales staff training, creating, executing and measuring promotions, optimizing sales operations costs etc.)
  • Measure and improve offline retail experience and improve productivity of our retail assets, through ongoing retail audits
  • Drive and monitors 3P Sales team incentivesations , to ensure sales growth and superior consumer experience in offline retail
  • Drive in-store trails through focused marketing with store partners
  • Drive activation programs and out of store Trials
  • Provide marketing support to B2B sales to drive engagement with B2B customers with EDM’s, demo kits and other collaterals
  • Work closely with online team to support them in their marketing initiatives, and ensure consistency in Consumer experience in online & offline channels
  • Drive and pilot new marketing initiatives
  • Monitor, benchmark and outsmart competition
  • Be comfortable in getting hands dirty in day-to-day tasks to get things done
  • Have the obsession to drive a better customer experience through everything that we do here at Amazon
  • 8 or more years of relevant work experience in consumer marketing in a large multinational retailer or consumer electronics environment
  • Experience in Consumer marketing , selling consumer products
  • M.B.A. from Tier 1 B-School
  • Experience in Shopper marketing , Brand management
  • Ability to deliver both tactical and long-term priorities
  • Good understanding of the Internet, social media, and digital media
  • Demonstrated ability to coordinate projects across functional teams, including technical, engineering, marketing, and design and merchandizing teams
  • Significant years’ experience in successfully delivering results in a fast-paced and dynamic business environment
  • Analytical approach to problem solving and a track record of driving results through continuous improvement
  • Proficiency at leveraging precious resources
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Intermediary Channel Marketing Manager Resume Examples & Samples

  • Undergraduate degree. Completion of, or working toward, an MBA, CFA or investment certification is preferred
  • 5+ years marketing or sales experience in the investment management industry
  • Strong written and oral communication and presentation skills
  • Solid organization navigation skills, including experience operating within matrix management units
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Senior Partner Channel Marketing Manager Resume Examples & Samples

  • Creates a multi-year partner channel strategy and corresponding programs and plan that drives mutually agreed upon business results for Microsoft and partners
  • Lead and develop channel programs to transform and scale our channel ecosystem by understanding channel needs, market, and partnering across product planning teams and engineering
  • Partner with the partner sales and segment leads to ensure we are making strategic bets that generate long-term value for Microsoft and the Partners and ensure successful landing of programs in the field
  • Define joint product & technology alliance strategies with key ecosystem players to complete overall solution and lead partner co-marketing requirements (deliverables, programs, events, etc.) to maximize Microsoft & partner joint investments
  • Build effective value proposition & messaging for the field, partners, press, and analysts, and develop content to address customer needs and land compelling business value and scenarios, and partner with technical product management to deliver the right technical guidance
  • Identifies future partner capacity plans, new channel, and marketing engines, and resourcing models needed to deliver on product or geography strategy across multiple years, and Customer Engagement workloads
  • Responsible for direct engagement and relationship with strategic partner’s
  • Demonstrated 10+ years’ experience in technology related roles in areas directly relevant to the responsibilities described above
  • Channel and partner experience, tied directly to Business Applications (CRM and ERP)
  • Drives cross-team collaboration with diverse groups in a cross-functional organization. Manage conflicts & challenges in a diplomatic manner
  • Top-tier problem-solving skills with the ability to achieve results despite ambiguity, and ability to think strategically about the channel, technology, and its business implications
  • Able to think through the entire ecosystem value chain elements and corresponding tactics to transform the channel ecosystem
  • Experience and proven track record in taking new and innovative programs to market
70

Channel Marketing Manager Resume Examples & Samples

  • Execute Amazon and strategic partner co-marketing initiatives in offline retail channels, including project management
  • Define merchandising asset requirements for co-marketing initiatives
  • Define process and standards on how Amazon works with strategic partners
  • Define and manage merchandising installation via 3rd parties
  • Manage account specific offline in-store experience projects
  • Create trackers and workback schedules for individual projects
  • Manage in-store fixture projects (e.g., pop-up kiosks, stores-within-a-store, table tops, end caps, shippers, check lane, vending machines) from inception to installation
  • Understand the unique requirements for in-store merchandising execution across key strategic partners and retail accounts (set dates, execution capability, security requirements, branding restrictions/guidelines, etc)
  • Manage relationships with retailers and other brands to achieve results that are greater than what each brand could deliver separately
  • 5+ years of experience in Product Management, Sales, Account Management, Retail Marketing, B2C marketing or Retail merchandising
  • Knowledge of a variety of marketing functions
  • Working knowledge of defining project scope and managing to a timeline and/or budget
  • Experience building and communicating project plans
  • Experience using tools to manage projects, such as Microsoft Project or others
  • Written and verbal communication skills, including but not limited to presenting in front of groups
  • Solid organizational skills including attention to detail and multi-tasking skills
  • Experience in Product marketing with consumer electronics brands
  • Familiarity with connected devices, IoT., cloud technologies
  • MBA or Master’s degree
  • Passion for creating and executing innovative consumer experiences in retail store environments
  • Previous success in co-marketing and/or partner management with industry leading companies
  • Demonstrates working knowledge of the partner and their business models. Responsible for partner marketing interface and ongoing marketing relationship
  • Provides counsel to partner’s marketing manager on marketing strategy based on business goals; makes recommendations on positioning, messaging, tactics, implementation approach
  • Ability to develop and manage integrated marketing campaigns
  • Strong verbal and written communication skills with demonstrated experience engaging and influencing senior executives
  • Demonstrated ability to understand and discuss technical concepts, manage tradeoffs and evaluate opportunistic new ideas with internal and external partners
  • High attention to detail including precise and effective communications and proven ability to manage multiple, competing priorities simultaneously
  • Ability to think strategically and execute methodically
  • Ability to work in a fast-paced environment where continuous innovation is desired
  • History of teamwork and willingness to roll up one’s sleeves to get the job done
71

Senior Channel Marketing Manager Resume Examples & Samples

  • Experience in B2B or B2C marketing management
  • Proficient PC skills (Windows, Word, Outlook, PowerPoint)
  • Highly numerate with intermediate or better Excel skills
  • Demonstrated capacity to thrive in a fast-paced workplace and deal with ongoing change and ambiguity
  • MBA/Postgraduate degree in a marketing/business-related discipline
  • Familiarity with Salesforce and/or Marketo
  • Experience working in a B2B environment
72

Channel Marketing Manager, SMB Resume Examples & Samples

  • BA/BS degree in economics, marketing, or quantitative field
  • Quantitative analytical skills
  • Experience providing direction to and leading cross functional teams
  • Experience in Microsoft Excel, SQL, CSS, and HTML
  • Experience in marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)
  • 5+ years marketing experience with track record of increasing responsibility
73

Channel Marketing Manager Trade Resume Examples & Samples

  • Responsible for developing and executing overall Trade Marketing strategy in Canada to achieve sales targets and brand awareness
  • Manage all Marketing and PR efforts including planning, execution, alignment with internal resources, and budget management
  • Collaborative sales/marketing planning with distributors to develop innovative marketing plans that maximize ROI
  • Customize global campaigns for key national distributors
  • Work with Global HQs, Canadian Sales team and US colleagues to implement product portfolio strategy, advertising campaigns, and digital marketing
  • Work with Corporate PR on identifying and developing case studies, editorial stories, and press releases
  • Lead and execute strategic customer events and tradeshows
  • Manage internal and external training
  • Market expert for Canada
  • Design new signage and point of purchase materials
  • Oversee and execute special projects
  • Establish lines of communication with distributor marketing personnel and execute regular field visits to distributor locations
  • Work with U.S. marketing team to align promotional offerings
  • Manage social media feeds through our third party vendor
  • Ensure corporate identity is represented in a consistent manner and adheres to design guidelines on printed, display and advertising material and signage. Design new guidelines for unique applications
  • Liaise with US and Corporate Communications departments to ensure harmonization of material
  • Develop and oversee electronic marketing tools to increase awareness of Ledvance and to aid in information dissemination
  • Ensure optimal use of LIGHTPOINT as a strategic advantage for Ledvance Canadian Lighting market
  • Job location: Mississauga, ON
74

Channel Marketing Manager Resume Examples & Samples

  • Analysis and planning - responsible for developing and implementing the EMEA channel marketing strategy and campaign plan
  • Work closely with the global channel teams on the development and production of partner enablement tools and other campaign-related collateral (campaign-in-a-box)
  • Work closely with Field Marketing to deliver strategic channel plans, activities and campaigns for the channel and providing advanced support for major asset launches/promotions/campaign-in-a-box
  • Responsible for communicating all channel programs, promotions and provide ongoing metrics and analytics to roll up to global number
  • Deliver regular, high-quality channel partner communications
  • Ensure the smooth running and communication of the channel training program
  • Work alongside the Global & EMEA Channel Directors on the delivery of the annual EMEA Channel Partner Conference – including objectives, content, agenda as well as logistics and production
  • Elicit bidirectional feedback loop to and from field marketing, sales and other constituents to order to hone future strategies, programs and plans
  • Work closely with the Channel Director to ensure the channel sales and marketing objectives are met
  • Strong written, verbal, analytical and interpersonal skills
  • Strong presentation and communication skills
  • Demonstrate project management skills. Can balance multiple projects and work to aggressive timescales within budgets
  • Good networking and relationship building skills
  • Works extremely well as a member of a team, excels also as an individual contributor
  • Confident, professional, motivated individual
  • Languages an added value
  • Proven marketing experience; Exceptional written and verbal communications skills
  • Previous experience in the IT security industry
  • Ability to effectively work with multiple teams across a number of geographic locations
  • Previous experience in a channel partner marketing role
75

Channel Marketing Manager Resume Examples & Samples

  • Reporting to the Manager, Channel Marketing , you will have ownership for supporting Tenable’s East and Central regional partners
  • In partnership with channel sales, this candidate is responsible for designing, planning, executing and measuring integrated campaigns representing Tenable products and solutions
  • Utilize and share Tenable-led campaigns with assigned partners
  • Develop quarterly marketing plans by partner
  • Engage with product marketing and marketing operations to prioritize, create and implement campaigns that align to business goals. Own your campaigns; collaborate with others to create, implement, execute and measure them
  • Define target results, budget requirements, resources needed, and timeline for the plan. Report actuals in relation to targets
  • Assess/reassess plan and adapt to capitalize on changes and opportunities in the market, industry, business
  • Understand all facets of the partners business including but not limited to: partner executive business plan, partner line card, complimentary offerings, alliances, segment strengths and weaknesses and technical expertise
  • Defines, executes and communicates programs that enhance Tenable’s penetration and drive revenue in a market/channel segment(s)
76

Senior Channel Marketing Manager Resume Examples & Samples

  • Develop communication strategy for retail sales associates
  • Develop marketing materials in conjunction with retailer partners to both educate the associate and communicate to the consumer
  • Track, analyze and improve communication vehicles
  • Increase audience size for communications
  • Evaluate, negotiate and manage merchandising vendors for creation of in-market materials and displays
  • Manage assets on identified sales automation websites, digital libraries and portals
  • Develop marketing materials to be viewed or used by consumers and sales associates in identified channel(s)
  • Help design research to learn more about influences and barriers to purchase within identified channel(s)
  • Support training vehicles for retail sales associates
  • Commercialize products and maximize market potential by developing strategies and tools for the Sales team, including channel marketing plans, promotions, merchandising, and POP materials
  • Set success metrics for plans, encompassing financial and non-financial metrics. Analyzes results at the channel level of new product launches and merchandising initiatives. Utilize this information for recommending future projects
  • 5+ years Channel/trade, brand management and/or sales experience; including understanding customer objectives and shopper experience & buying process
  • Willing and able to travel at approximately 20% of the time
  • Education Required:Bachelor's degree or higher in Marketing or a related field
  • Experience analyzing P&L’s and managing budgets
  • Knowledge of Retail environment and Retail Sales Associate training
  • Knowledge and experience with multi-platform integration
77

Partner Channel Marketing Manager Resume Examples & Samples

  • End–to-End Marketing Strategy: Work in partnership with Sales and Product teams to support the near and long-term agency strategy and establish marketing priorities. Build the Annual Marketing Engagement plan with key agencies (including industry events as well as 1:few and 1:1 Microsoft led events), aligned with Microsoft Search Advertising and partner priorities. Determine investment focus and priorities to ensure appropriate ROI
  • Effective and Actionable Partner Marketing Account Planning: Negotiate and track the joint goals, marketing fund budget and define the joint marketing priorities quarterly. Influence how marketing fund may be included into agency trading agreements to have a holistic view of full marketing investment
  • Partner Relationships: Provide business leadership with a vision for mutual marketing success globally and across the regions. Advocate for the Microsoft Search Advertising partner relationship and own all aspects of delivering a high-quality marketing customer and partner experience (CPE) in coordination with account teams
  • Marketing Excellence in Execution: Manage the Agency relationships to execute marketing campaigns. Create joint value proposition and marketing materials to enable agency partners to amplify Microsoft’s marketing messaging, especially around new customer acquisition
  • Organizational Leadership: Collaborate with Sales and Product leads on the account team on a frequent formal and informal basis to drive close alignment on strategies, tactics and execution and share successes and best practices among agency teams
  • 8-10 years of practical experience including developing and driving partner and/or customer marketing (including focus on digital) strategy and execution
  • Deep marketing thought leadership and knowledge of effective marketing strategies, tactics and portfolio investments to maximize return on marketing investment
  • Knowledge of online media and search advertising, including search-related advertising experience
  • Ecosystem insight, including the competitor landscape, emerging trends, knowledge of partner business models and programs
  • Passion for customer and proven experience of developing strong relationship at senior level of customers and/or partners (70% of the role is external focus)
  • Experience managing marketing budget with high-fidelity and accountability. Ability to analyze and report on results to inform future budget investment
  • Proven record achieving successful results in a global environment. International marketing experience preferred
  • A team player with the leadership chops to take initiative on big challenges, establish a plan and spark people’s best thinking and work
  • An individual who can work creatively, resourcefully and with impeccable project management and organizational skills
78

Channel Marketing Manager Resume Examples & Samples

  • As a Channel Marketing Manager for the AIDC product portfolio, you will be responsible for developing, driving and implementing channel marketing activity for North America Channel Partners in your region
  • Working closely with product and corporate marketing teams to support brand development
  • Interfacing closely with product managers, account managers, and reseller channel managers to understand product positioning and competitive landscape to strengthen market awareness through the channel
  • Analyzing, calculating and reporting on business data, including sales revenue (and projections), channel program ROI, channel ASPs and product margins and new product launch success
  • Conducting and developing quarterly business reviews (QBR) with channel partners
  • Participation in the development of annual partner business plans alongside sales teams
  • A minimum of 3 years of work experience in channel marketing
  • Experience with two tiered distribution strongly preferred
  • Mastery of computer technology including Salesforce.com, and Microsoft Office
  • Ability to think critically and analyze data and write reports
79

Channel Marketing Manager Resume Examples & Samples

  • As a Channel Marketing Manager for the AIDC product portfolio, you will be responsible for developing, driving, and implementing channel marketing activity for a select group of North American and Canadian resellers, DMAR’s and eCommerce partners in your region to pursue aggressive growth targets
  • Driving new product launches through resellers and distribution partners, supporting the efforts of pre and post launch activities to ensure channel success
  • Conducting and developing channel partner annual business plans and quarterly business reviews (QBR), collaborating closely with sales
  • Visit customer sites and drive and execute regional channel events – 50% travel. Travel sometimes is outside of designated region
  • A minimum of 3 years of work experience in channel marketing (with resellers, DMAR’s or in-channel eCommerce)
  • Demonstrated channel marketing, channel program, and campaign experience with reseller and ecommerce or DMAR channel
  • Mastery of technology including Salesforce.com, Microsoft Office, Marketo
  • Excellent communication skills both verbal and written, presentation/speaking and organizational skills
  • Strong commercial acumen, with ability to thrive in competitive and challenging environment in complex matrix organization
  • Ability to influence and motivate colleagues and interact professionally with all levels of management
80

Channel Marketing Manager Resume Examples & Samples

  • College degree in a related discipline
  • Ideally 3-5 years marketing experience
  • Ability to influence and partner with internal business partners on strategic product objectives and challenges; Energy and positive attitude to work with varying stakeholders and get them through to the “final mile” of action and outcomes; Persistent and relationship-focused so uses multi-channels to get messages heard
  • Able to influence and advise internal partners on marketing strategy and direction
  • Demonstrate initiative and resourcefulness; Ability to build relationships and work well across multiple functions
  • Excellent written communication skills; Excellent oral communication skills; Ability to present self professionally and intelligently to internal clients/colleagues
  • Strong editing skills; Ability to learn substance of research quickly; Ability to graphically depict key insights; Synthesize competitive information on an ongoing basis to inform marketing strategy; Proficient in Eloqua and Google Analytics and able present data clearly to inform decisions
  • Excellent organization, multitasking, and prioritization skills
81

Korea PC Channel Marketing Manager Resume Examples & Samples

  • Manage the relationship between 3DS and resellers, partners and/or system integrators
  • Define the channel marketing strategy and budget at worldwide and GEO levels with the Group VP of Marketing and communicate with relevant sales channel leaders
  • Set goals and plans to create pipeline in the designated What To Market in each GEO to activate the 3DS diversification strategy. Leverage global and GEO marketing resources and the Global Demand Center to execute pipeline-generating programs
  • Monitor, analyze and report results of local marketing activities and pipeline generation
  • For BT: drive & locally manage the execution of the strategic/growth account marketing strategy through Industry and Account Based Marketing programs
  • For VS and PC
82

Channel Marketing Manager Resume Examples & Samples

  • 5+ years’ experience in POL distribution sales
  • A business degree (MBA preferred but we also like experience)
  • In-depth knowledge of HemoCue products and business; as well as the POL and hospital business
  • Proven track record of working with channel/distribution in the POL and hospital space
83

Channel Marketing Manager France Resume Examples & Samples

  • 8+ years of experience in Channel Marketing, Trademarketing, Consumer Marketing, Brand Management; ideally in Consumer Electronics or fast moving industry
  • Experience working closely and negotiating with Consumer Electronics retailers such as Fnac, Boulanger, Darty…
  • BS degree, marketing or business administration preferred
  • Understand POS display development, retail services, planograms, merchandising, retail execution and process management
  • Strong experience in managing external distribution partners and 3rdparty marketing agencies
  • Understanding of consumer insights and the translation to retail relevant action in region. Experience with business analytics (ROI, POS data analysis, forecasting, online metrics and POP budgeting)
  • Comfortable working with matrix organisation including Sales, Retail, Legal, Brand, Operations and Events throughout the organization to ensure the deliverables meet deadlines
  • Experience in sales or training a plus, however, process skills are more critical
  • English and French (native) language skills required. Additional language a plus
  • Exceptional communication skills including oral and written
  • Extensive problem solving skills and ability to manage multiple projects and contacts in a fast-paced environment
  • Living in Paris or willing to be based in Paris, France
  • Extensive travel across France with occasional trips to other EMEA offices (50% of time)
84

Channel Marketing Manager Resume Examples & Samples

  • 10 or more years of relevant business experience
  • Solid written and oral communication skills
  • Attention to detail and solid organizational skills are necessary
  • Ability to schedule and prioritize in order to meet deadlines
  • Proficiency in Microsoft Office Productivity Suite (Word, Excel, and Power Point) required
  • Ability to develop marketing materials and advertising plans
  • Ability to gather market intelligence for accounts
  • Knowledge of Seagate and LaCie products and pricing
85

Channel Marketing Manager Resume Examples & Samples

  • Create, manage and implement integrated marketing plans w/ key customers across Telecom and/or Retail channel in the US
  • Demand Generation: Work with key customers, agencies, on all aspects of strategy, creative & customer activation
  • Ensure all consumer, customer & promotional messages are consistent with brand strategy and deliver against customer /consumer insights
  • Merchandising: Work with Customers, Agencies, various marketing & sales departments on the in-store & event merchandising needs of the group
  • Training - Work with various groups to create & deploy Training Materials to be used by Trainers, Customers and RSPs
  • Work with the PR & Social team on messaging and opportunities for awareness & activation
  • Build strong working relationships with alliance partners (large Fortune 100 companies)
  • Develop and maintain relationships with suppliers, manufacturers and retailer marketing departments
  • 3-5 years of Channel Marketing Experience
  • Experience in TELECOM or RETAIL is a MUST HAVE
  • Use diplomacy, persuasiveness and a confident consultancy style to guide stakeholders in supporting effective Marcom strategies
  • Strong experience managing complex projects and details & meeting deadlines for multiple concurrent projects
  • Bachelor’s degree in communications, advertising, marketing or related field; Master’s degree in communications or MBA is a plus
86

Channel Marketing Manager Resume Examples & Samples

  • Partner with sales team members (BDMs and NAMs) and key distribution customers to deliver against brand/business objectives and goals with the transformational redistribution customers (Bunzl/R3, Essendant, SP Richards, Saalfeld)
  • Apply marketing plans to include core distribution customers within the SMA and Afflink buying groups
  • Develop and lead the effective execution of advertising, promotions, trade shows, sales incentives and marketing collateral to achieve growth objectives
  • Lead/participate in key customer planning meetings and trainings
  • Foster cross-functional engagement with internal and external constituents 
  • Partner with Product Managers, Target Marketing Managers and Customer Development/Sales to deliver against strategic business plan objectives and goals
  • Drive joint marketing planning with key KCP customers and on-going cross functional engagement with high-growth ("Transformational and Collaborative") customers to deliver against the Go to Market growth targets
  • Develop customers' capability around key products and categories to grow market share  
  • Bachelor's degree in marketing or related field required. Masters/MBA with concentration in marketing preferred
  • 5-8 years of related experience including sales or marketing with demonstrated success in the following areas: (1)Distribution channel management, (2)Integrated Marketing Planning and Marketing Communications, (3)Positioning strategy development and refinement, (4)Product, Solution and Business Model innovation
  • Commercialization through a high performance, consultative sales team
  • Works collaboratively with team members, marketing peers, and cross functional teams
  • Experience working with cross-functional groups (e.g., sales, finance, operations)
  • Ability to work independently and complete projects within required timeframes
  • Strong analytical, decision making, influence, and communication skills
  • Demonstrated success in channel marketing – specifically Redistribution channels
  • History of working with sales teams and large distribution customers to drive growth initiatives
  • Able to work in a matrix organization driving collaboration across functions, geographies and businesses
  • Able to inspire, motivate and lead project teams to achieve outstanding results
  • History of demonstrated success in the development/execution of marketing plans
  • A demonstrated ability to glean conclusions and insights from complex problems and issues; and to navigate and perform in ambiguous circumstances
87

Channel Marketing Manager Resume Examples & Samples

  • Collaborate with Channel team on the optimization of channel partnerships to drive greater awareness, pipeline and accelerate sales opportunities
  • Drive the launch of the PRM system in ANZ
  • Develop collateral and assets relevant for the Channel and strategic partners
  • Maintain a marketing calendar that details all campaigns and expected outcomes
  • Effectively partner with cross-functional teams (product marketing, marketing operations, marketing communications and online marketing) to drive end-to-end campaign execution
  • Create and maintain marketing campaigns within Salesforce.com and Marketo
  • Coordinate and track marketing spend against program budget
  • Strong communication and interpersonal skills and ability to work well with different personalities
  • Resourceful – leveraging all resources both internal and external to complete a program
  • Ability to flourish in an extremely fast-paced, high-growth environment
  • Organisational skills and ability to prioritise numerous tasks, events, etc
  • Strong team player with a “can-do” approach
  • Self motivated and independent thinker, requiring minimal supervision for decision making
  • Enjoy working in an informal environment with a "start-up" culture
  • Commitment to professionalism is required
  • University degree in a related field of study
  • 5-10 years’ experience in business development, marketing or communications
  • Fluency in MS Office
  • Familiarity with CRM (Salesforce.com), marketing automation (Marketo) and campaign tracking tools a plus
88

Senior Partner / Channel Marketing Manager Resume Examples & Samples

  • Building and maintaining strong intelligence of the market, providing key insights including key growth and technology trends as well as our competitors
  • Define the Azure Sell-in Channel strategy with key segment stakeholders
  • Work with the area BG leads to help build the execution strategy for Azure through CSP to drive both partner and subsidiary growth
  • Develop our to-partner value position across Azure, emphasizing differentiation across
  • Key go to Azure scenarios
  • A fast paced, exciting work environment where there is always a new challenge
  • Opportunities to showcase your talents, business and technical skills and directly impact customer and partner experience
  • Direct impact as you will be at the center as Microsoft builds its cloud reseller motion
  • Personal drive and impact, a desire to roll up the sleeves and personally make things happen
  • Collaborative attitude, ability to work toward customer/business goals as a team rather than a personal goal
  • Understanding of Microsoft field and corporate organizations to help navigate and coordinate efforts across the company
  • 5+ years of experience in product marketing and be passionate about working with partners
89

Channel Marketing Manager Resume Examples & Samples

  • Bachelor's degree in communications, advertising or business related field
  • At least 8 years experience in marketing or related field, including 2 years of digital marketing experience 
  • At least 5 years of credit card industry experience
  • Self starter who will own results
  • Proficiency in Microsoft Office programs
  • Ability to effectively prioritize work effort
  • Ability to lead collaborative work teams
  • Good creativity skills
90

Channel Marketing Manager Resume Examples & Samples

  • Managing Kensington's reseller and distributor partner portal, training tools, and themed campaigns for our partners to increase awareness, product knowledge and sales of Kensington products
  • Auditing/monitoring campaign and promotion performance and making optimizations and recommending improvements that will improve Kensington’s brand standing and sales at our partner companies
  • Demonstrating strong budgeting skills to ensure that all channel and demand generation investments are accountable to the defined business outcomes
  • Maintaining strong linkage to Kensington brand and product goals, as well as Kensington's sales team and our partner goals
  • Developing and managing customer events throughout the US; and
  • Directly managing one team member
  • Bachelor’s degree required, with a degree in marketing (or business) preferred
  • A minimum of 5 years’ experience in sales/marketing is required, with electronic accessories experience preferred
  • Must possess high energy, strong proficiencies and experience in channel, digital and online marketing
  • Must have strong communication, influencing and executional skills and desire to work in complex and challenging fast paced environment
  • Must be able to interact positively with internal stakeholders across functions and cultivate relationships within the local office and remote teams
  • Must have analytical skills with proficiency in Excel and PowerPoint; Must have working knowledge of “ROI based marketing”
  • Must have strong interpersonal, communication and reporting skills, which are also key in this role; and
  • Must be able to travel as needed up to 25%
91

Global Channel Marketing Manager Resume Examples & Samples

  • Lead in developing and implementing channel strategy with emphasis on branded and Independent
  • Workshops – and articulating it through best practice Toolkits for markets
  • Responsible for innovative workshop offer development, monitor implementation and effectiveness of the offers
  • Plan and execute global marketing programs in the workshop channels in a timely, rigorous and collaborative manner
  • Expand and manage the BikePoint and Castrol branded workshops by strengthening and differentiating the workshop offers, developing and executing training programs and merchandising solutions, measuring and monitoring ongoing results & providing strategic direction to the country teams on growing profitably through this network
  • Help facilitate and accelerate local adaptation of global initiatives
  • Work closely with in country Space Managers and workshop manager to generate deep customer
  • Insights
  • Ensure transfer of best practices across the countries in the region by institutionalizing sharing forums
  • Build capability in the sales team by working with them in the key markets
  • Build systems and processes that ensure business knowledge and customer insights are available for transition of knowledge and capability to new entrants in the sales and marketing teams
  • Ensure that the channel development and offer design are contemporary and customer-centric by staying abreast with the latest practices in the industry
  • Sales and marketing experience (9 to 12 years) would be essential for this role
  • The ideal candidate would be familiar with all aspects of channel marketing and offer development and would have had front line exposure to customers in a past role
  • Previous exposure to a regional scope role would also be beneficial
  • Prior experience in a brand management role is desirable
  • Fluency in English is required for this role
92

Intermediary Channel Marketing Manager Resume Examples & Samples

  • 5+ years asset management sales or marketing experience within an investment management organization
  • Ability to translate difficult investment concepts for various audience
  • Proven track record developing and implementing marketing programs
  • Strong written/oral communication and interpersonal relationship skills
  • Ability to prioritize in a fast-paced environment Strong work ethic, professional demeanour, and an intellectual curiosity
93

Channel Marketing Manager Resume Examples & Samples

  • Develop and execute strategic marketing programs and campaigns to bring the value proposition to retirement markets
  • Partner with the Retirement sales organization to bolster distribution efforts by developing differentiated and innovative go-to-market strategies
  • Develop and maintain a best in class client-facing marketing content including product and thematic insight pitch books, etc., that support existing business needs, new product and thematic insight launches and the cross-sell of existing products and solutions
  • Improve lead generation and client engagement by segmenting audiences and developing targeted email marketing programs
  • Activate content and programs in sales channel and across marketing channels leveraging the full marketing mix across marketing channels and mediums, with a strong focus on digital (drive to web, social media etc)
  • Develop media activation strategies to promote key themes and capabilities (e.g. conference sponsorships, proprietary events, webcasts, direct marketing, trade publication advertising etc.)
  • Own content development and production, packaging, promotion and distribution of Planet DC, the channel’s thought leadership and insights program/magazine, partnering with a dedicated content researcher and writer
  • Seek to maximize the synergy potential of the multiple asset managers within the BNY Mellon family, product development, strategy groups, and other thought leaders to
  • Strong marketing skills including message and value proposition development
  • Strong, demonstrated written and verbal communication and presentation skills
  • Be able to work in a fast-paced, dynamic environment
  • The ability to think conceptually and strategically with a strong focus on tactical execution
  • Ability to manage multiple large projects
  • Strong knowledge of target audiences including institutional and intermediary (defined contribution plan sponsors, retirement plan advisors)
  • Knowledge of regulatory and industry rules, guidelines, and standards (SEC, FINRA, DOL, etc) a plus
  • Experience working with and across multiple asset classes
  • Ability to develop fully integrated strategic marketing campaigns and programs applying segmentation best practices (developed in partnership with CRM and database Marketing Groups)
  • Expertise in digital, traditional and social marketing channels
  • Ability to effectively navigate corporate structures and build relationships
94

Siot Channel Marketing Manager Resume Examples & Samples

  • As a Channel Marketing Manager you will be responsible for developing, driving and implementing channel marketing activity for EMEA Channel Partners
  • Developing, executing and measuring channel marketing programs and promotions to pursue aggressive growth targets
  • Managing the channel marketing budget to effectively market Honeywell products through partner Marketing Development Funds (MDF)
  • Driving new product launches through the channel, supporting the efforts of pre and post launch activities, such as product requirements, alpha/beta processes, and ongoing marketing activities to ensure channel success
  • Working closely with cross functional teams and sales teams to meet revenue and unit plan targets through the channel
  • Analysing, calculating and reporting on business data, including sales revenue (and projections), channel program ROI, channel ASPs and product margins and new product launch success
  • Working with all aspects of the business to create and measure effective programs and promotions for channel
  • Working with corporate marketing teams and cross functional teams to execute communications to the channel including newsletters, webinars and bulletins and measure their effectiveness
  • Ensuring Voice of Customer (VOC) excellence from the channel partners as required for marketing programs, promotions, product development, competitive intelligence, pricing etc
  • Monitoring competitive activity within the channel and form strategic plans to increase market share
  • Creating systems and processes to streamline partner management
  • Overseeing day to day channel operations
  • Visit customer sites and drive and execute regional channel events – 25% travel. Travel sometimes is outside of designated region
  • Bachelor’s Degree in Marketing or Technology or related field
  • 5 years relevant work experience in channel marketing
  • Demonstrated channel marketing, channel program, and campaign experience
  • Demonstrated results in channel marketing or related field
  • Excellent communication skills both verbal and written, presentation and organizational skills
  • Strong commercial acumen, with ability to thrive in competitive and challenging environment
  • A team player who is able to prioritize work independently
  • Time management skills
  • Ability to think critically and analyse data and write reports
  • High level of integrity demonstrated
95

Channel Marketing Manager Resume Examples & Samples

  • Responsible for developing, driving and implementing channel marketing plan for selected groups of channel partners (Accountants, Financial Institutions, Franchises, PE Firms, etc.)
  • Develop and manage marketing programs from inception through to implementation to bring partner-led SMB leads to the funnel
  • Develop strong relationships with Channel Sales team, assisting them with planning and executing partner-led marketing programs to drive referrals
  • Implement channel campaigns in order to expand market share and drive partner referrals
  • Work closely with all aspects of the business to gather product and channel insights
  • Research and track competitive positioning, industry and market trends and adjust channel strategies accordingly to drive sales and market share
  • Create and manage annual marketing calendar for each partner
  • Oversee the development and maintenance of the Partner Portal from a content perspective
  • Develop partner communications and execute tactical marketing strategies from a collateral perspective
  • Work closely with channel partners to create messaging and co-branded collateral
  • Work closely with Events Manager on identify key industry events and developing/executing sponsorship programs
  • In partnership with the Events Manager, develop and manage channel specific trade shows/events including promotional plan, booth layout and logistics
  • Work with channel partners on developing quarterly marketing programs
  • Develop monthly social posts for sales teams and partners
  • Manage channel marketing budgets associated with assigned projects and initiatives. Reporting: don’t see any responsibilities did you want to include or does marketing operations handle these requests
  • Partner with CPA, SmartPros and Maple Leafs to drive channel initiatives
  • Work with digital team to improve partner (channel) section of the adp.ca webs
  • MBA or Bachelor Degree in Business with a Marketing major preferred
  • 5-7 years overall experience in a channel marketing capacity
  • Demonstrated project management experience to lead and manage several projects simultaneously and within deadline
  • Demonstrated ability to coordinate cross functional teams both internally and externally
  • Excellent time management, interpersonal, communications, analytical and problem solving
  • Experience in the Human Capital Management industry is a definite asset
96

Channel Marketing Manager Resume Examples & Samples

  • Understand Akamai’s overall Channel Marketing Strategy
  • Manage day to day marketing relationships with Akamai channel partners and work closely with them to identify and prioritize joint marketing programs to grow revenue; create and execute strategic marketing plans to support including PR, joint events, messaging, positioning and web site content creation
  • Create supporting collateral, presentations and sales tools that convey the value of Akamai’s solutions with channel partners
  • Work with channel sales leadership to define target accounts in key sub-segments; develop and manage marketing messages and marketing programs
  • Work with Akamai Industry Marketing and Product Marketing to “channelize” direct marketing programs and tools into relevant, useful information
  • Work with channel sales, IT, and Akamai creative services on managing improvement to systems and processes for channel partners to enhance self sufficiency. These include: partner portal, configuration tools, ordering systems, partner on-boarding systems, partner training, and customized collateral systems
  • 8 years of relevant experience and a Bachelor’s degree {add Degree info here} or its equivalent or
  • 6 years of relevant experience and a Master’s degree {add Specific Degree here} or
  • 3 years of relevant experience and a PhD {add Specific Degree here}
  • 8 years of experience in a channel or strategic partner marketing role
  • Strong marketing fundamentals including external product launch activities, online advertising, PR strategies, e-mail marketing, event management and demand generation
  • Ability to manage diverse partner relationships and expectations
  • Ability to work with a large, diverse channel sales team
  • Familiarity with dynamics, motivations, and business models of a diverse set of value added resellers
  • Strong knowledge of the Internet technology, emerging technologies, and industry fundamentals and trends
97

Channel Marketing Manager, Xbox Resume Examples & Samples

  • Partner with internal and external stakeholders to build and execute marketing plans for the in-store and online environments that establish an omni-channel experience for the consumer
  • Maintain and oversee Xbox Channel Marketing budget and reporting
  • Develop an in-depth knowledge of the retail partner, how they take products to market, their marketing vehicles, opportunities and timelines
  • Develop fully integrated digital marketing campaigns encompassing all the main functional elements including website presence, CRM, Social media, SEO, Mobile
  • Manage day-to-day relationship across key Xbox stakeholders: Category Marketing Team, Sales Team, and the Worldwide Channel Marketing Team
98

Senior Channel Marketing Manager Resume Examples & Samples

  • Leading the development and implementation of the annual strategic marketing plan by translating research and analytics into usable insights, and prioritizing them based upon customer/channel impact while remaining consistent with key customer/channel strategies
  • Partnering with the K-12 Director of Sales and K-12 Sales Strategy lead to deliver promotions that are rooted in the annual marketing plan, channel insights and planned, measurable results
  • Serving as the primary internal and external Marketing resource for KSC Foodservice sales, Sales Strategy teams and key customer events and includes a need for strong analytical, writing and presentation skills that break-down complex facts into interesting learning
  • Leading the development of national promotions, programs and tools that address channel priorities, customer needs, regulatory realties and Marketing to Kids (M2K) requirements
  • Supervising, leading and owning the KSC School Nutrition Association (SNA) relationship, including marketing investments, sponsorships, trade show activations and communications
  • Partnering with Nutrition Marketing, Government Affairs and regulatory agency to understand the optimal method and time to update team members on changes associated with K-12 USDA regulatory requirements (both proposed and codified). When appropriate, contribute significantly to business risk assessments in collaboration with Nutrition Marketing
  • Supervising the development and implementation of the non-commercial annual strategic marketing plans and ensuring an effective use of consumer, category and customer insights to develop promotion, program, tool and communication recommendations that can drive KSC sales and profits
  • Partnering with KSC communications lead to ensure optimal use of media investment. This includes the evolution of balancing media investment between operator and influencer media
  • Overseeing and actively participating in key account planning to ensure requests from key customer decision makers and National Account Managers are adequately actioned, resourced and prioritized against KSC business goals
  • CPG foodservice and/or agency experience
  • Significant related experience
  • High level of organizational skills
  • Ability to meet tight deadlines and juggle multiple priorities, while flawlessly executing on projects in a fast-paced, often pressured environment
  • Strong influence management & collaborative skill set due to required support from multiple cross-functional areas
  • Advanced skills with Microsoft Office Excel, PowerPoint, Word
99

Channel Marketing Manager Resume Examples & Samples

  • 1 Define the RTM strategy for his/her channel
  • Work with Country Strategy Marketing to develop/challenge the RTM strategy
  • Contribute to define and adjust the country
  • Is responsible of the pricing positioning and consolidated margin (CCO) optimization
  • University Graduate
  • Strong offer knowledge and management; business acumen
  • Strong analytical ability, organizational skills and project management skills
100

Channel Marketing Manager Resume Examples & Samples

  • Lead and develop locally the Marketing strategy for the Electrical / Builders Channel through a comprehensive understanding of market dynamics, influences, insights and customer needs
  • Development and execution of a national Channel Marketing plan to ensure growth opportunities are maximized with distributors, in alignment with business strategies
  • Drive marketing excellence focusing on formulating compelling and relevant value propositions and the delivery of supporting initiatives in close consultation with the Offer marketing and Sales teams and specific to this channel
  • Implement strategies and tactics to drive coordinated growth with distributors on behalf of all divisions of the business
  • Engage and network with relevant industry stakeholders through targeted events and marketing initiatives to shape key influencers
  • Tertiary qualifications in Marketing or Business related fields
  • Sound knowledge of the Electricians / Builders Channel and key influencers within Australia or a legacy of strong channel management in the building or associated industries
  • A passion for strategic thinking combined with executional capability
  • Highly effective time management and organisational skills will be perfectly complemented by excellent verbal communications, interpersonal and presentation skills
  • Sound influencing and negotiation skills at a senior level
  • Finely honed active listening skills coupled with solid client relationship management experience will enable you to translate complex customer needs into effective business solutions
101

Channel Marketing Manager Resume Examples & Samples

  • Delivery of web content strategy for consumer-facing website, taking into consideration all channels to market
  • Creation, business alignment and delivery of the consumer-facing web and content strategy
  • Provide inputs to strategic plan (STRAP) and Annual Operating Plan (AOP) in support of E&ES strategies and objectives
  • Work closely with User Experience (UX) team, social media, database marketing ecommerce teams to provide integrated online marketing strategies and KPIs
  • Provide leadership, direction, and project management for online efforts
  • Drive strategy and execution of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) goals
  • Drive linkage, consistency and efficiency in our online presence across social, ecommerce, communities, email marketing and customer care
  • Work across geographies to provide region and culture solutions as well as language translations as needed
  • BA/BS Degree in Business, Marketing, Engineering or related field
  • 3+ years prior experience in an online marketing or web content strategy capacity
  • Experience with SiteCore as a global web platform
  • Experience in consumer electronics or consumer packed goods
  • Experience managing 3rd party agencies
  • Expertise within the digital environment and in aligning marketing strategies with business needs
  • In-depth knowledge of integrated marketing and Customer Relationship Management (CRM) disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
  • Experience linking web channel and customer experience to business outcomes
102

Senior, Channel Marketing Manager Resume Examples & Samples

  • Work with assigned focused partners to define and execute strategic marketing plans
  • Develop and execute marketing initiatives that create awareness of Unitrends solutions, educate partners and drive pipeline against agreed upon metrics
  • Work with regional Channel Account Management teams to tie back marketing programs to ROI
  • Identify needs & develop assets that enable partners to market Unitrends solutions through their go-to-market
  • Drive thought leadership around marketing within the channel
  • Measure & support methods to continuously improved the partner experience
  • Drive cross-functional coordination working with management, field channel teams, marketing and operations
  • Design and deliver effective promotional and incentive programs, A/B test promotions and determine optimal program
  • Leverage distribution marketing programs to recruit new partners to Unitrends
  • Evangelize the Unitrends Partner Portal as a tool to help develop and enable channel partners
  • Align Channel Partner marketing plans to the corporate campaigns, brand and message platform
  • Track and manage for channel marketing budget for your region
  • Support the leadership of the department with other projects and activities as needed
  • Ability to create impactful partner centric content, tools and marketing assets
  • Understanding channel marketing programs and how to execute them with partners
  • Knowledge and experience working with various channel partner business models (VAR, xSP and distributor)
  • Proven ability to develop marketing plans that meet specified ROI, sales and product objectives
  • Budget management and project tracking
  • Proven ability to work successfully in cross-functional environments to achieve results
  • Strong presentation, writing and communication skills required
  • Analytics capabilities
  • Occasional domestic travel
  • Perform other duties and projects as assigned
  • Bachelor’s degree required; Masters preferred
  • 7+ years partner/channel marketing or channel program experience
  • Proven track record of developing and executing successful marketing programs to/through the channel that yield measurable results
  • Ability to work in fast-paced environment
  • Proficiency and Microsoft applications (Word, Excel, PowerPoint, Outlook)
  • Proficiency in marketing automation programs (Pardot) and the use of Salesforce
  • Creative problem solver and resourceful in meeting channel marketing program goals to grow market share in this segment
103

Senior Channel Marketing Manager Resume Examples & Samples

  • Ownership of China’s Marketing, Branding plans that support local needs & business goals, are aligned with region directions & objectives; short & longer term
  • Develop & execute country marketing programs, retail merchandising, promotions & lead generations, End user & CRM programs, communications / advertising plan, events/ seminars & activities, localized collateral & tools through various communication vehicles & media
  • Country New Products Introduction (NPI) planning, messaging & execution that resonates with local needs
  • Execute in-store plan to support channel & asset development & sales; leverage to drive retail/store branding and presence
  • Build knowledge & expertise around customers’ purchase behavior in country - work with sales on focus areas to maximize opportunities
104

Channel Marketing Manager Resume Examples & Samples

  • Self-motivated and independent thinker, requiring minimal supervision for decision making
  • 3-5 years’ experience in business development, marketing or communications
  • Proven presentations skills
105

Field & Channel Marketing Manager Resume Examples & Samples

  • Reporting to the EMEA Marketing Director, your main priorities will be to create and execute a marketing plan for the territories that you support with a particular focus on key countries
  • This is a field and channel marketing role with a strong focus on working with channel partners across different cultures, timezones and languages. Building relationships, campaign adoption and increasing partner marketing productivity in order to scale our efforts across Europe are fundamental to the success of this role
  • Ownership of developing, executing & ROI of the direct and channel marketing plan across this territory includes
  • End user/Direct marketing; Integrated, low touch, high volume lead capture campaigns in French and English
  • Distributor & reseller marketing; reseller adoption and engagement, partner recruitment, mindshare, content tools, incentives
  • Develop quarterly marketing plans for focus resellers and distributor and support the partner in executing their plans with successful results
  • Working with the global shared service marketing teams to maximise performance eg Global Demand Gen team or streamline communications and enablement from our Global Channel Marketing and Training teams
  • Work location in EMEA Head Office based, London, Stockley Park
106

Channel Marketing Manager, SMB Resume Examples & Samples

  • Be an expert in our marketing channels, strategies and customers to drive requirements on what processes or tools will scale impact
  • Identify opportunities for technological and process improvement, quantify the impact, and drive build vs. buy decision making
  • Translate marketing use cases into process or product solutions
  • Work directly with marketing, design, analytics, operations and engineering teams to build world-class marketing infrastructure that drives significant response improvement, CPA efficiencies, or revenue
  • Build & execute on marketing infrastructure roadmaps and communicate to internal and external stakeholders
  • Prioritize and measure initiatives through qualitative and quantitative analysis
  • Work in a fast-paced, cross-functional environment to do all of the above
  • Experience working with an enterprise-scale marketing platform (e.g. Adobe Marketing Cloud, Salesforce Marketing Cloud, Marketo, etc.)
  • 3+ years marketing experience with track record of increasing responsibility
107

Channel Marketing Manager Resume Examples & Samples

  • Develop pipeline acceleration programs jointly with sales; leveraging assets and tactics from the global marketing programs and creating additional tools and tactics as needed
  • Develop and implement target account strategy to support account-based selling
  • Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post event strategy to increase engagement and response rates working closely with the events team, product/solutions marketing
  • Support the sales team in converting marketing qualified leads into won opportunities by working closely with the team on these opportunities
  • Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content
  • Manage the sales enablement content repository and ensure that all information is easily and readily accessible at point of need
  • Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities
  • 5+ years in B2B marketing or sales support with 2+ years of field marketing experience
  • BS in marketing or business, or comparable education/experience
  • Experience in the life Sciences, biotech or Pharma industry preferred
  • Knowledge and experience on how to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements
  • Knowledge and experience on how to market to a range of B2B buyers using a wide variety of offers (e.g. white papers, case studies, webcasts) and delivery mechanisms (email, telephone, direct mail)
  • Leadership and proactive initiative to drive business objectives
  • Strong organizational skills with emphasis on time management
  • Ability to work independently or in groups
  • Self-motivated with demonstrated flexibility and adaptability in various tasking situation
  • Strong analytical skills with focus towards details
  • Can learn quickly and communicate effectively in a fast-paced environment
108

Field & Channel Marketing Manager Resume Examples & Samples

  • Understand overall RSA business plans and initiatives, strategic programs, Channel Sales Strategy and Partner requirements and aligns Regional Channel Marketing plan to same
  • Assist partners /alliances developing and leveraging Channel marketing business plans for defined partners
  • Assist partners deploying marketing development funds (MDF) and Partner Co-op in support of the marketing business plan
  • Work with Distribution partners to leverage Distribution capabilities and support resources for the VAR community. Work collaboratively with local Channel Sales Managers to ensure integration & selection of key partnerships, sales focus and go to status
  • Drive adoption and utilization of Channel Program tools, incentives and programs
  • Work Corporate Program Teams to provide feedback to create effective demand and incentive programs
  • Leverage RSA Alliance partnerships to ensure integrated marketing programs and activities as applicable
  • Regularly meet with partners and partner management to understand impact on current business and market trends and to ensure that programs meet their needs
109

Channel Marketing Manager Resume Examples & Samples

  • Leveraging recently completed research to define, build and support the go-to-market marketing and sales strategies to drive engagement, sales and profitability with multiple contractor types within multiple channels
  • Setting priorities of who to target, where to target, with what tactics, how to keep them engaged and tools needed for contractors to represent the brand
  • Leading and project managing a cross-functional team in developing complete and accurate plans that ensure the timely implementation of all tactical elements
  • Defining, building and supporting a data-driven promotional and demand generation process, ensuring buy-in and collaboration with sales, category analysts, product management, product marketing and brand marketing
  • Defining, building and supporting a process to analyze national and regional results to enable product and promotional adjustments
  • Providing thought leadership on innovative methods for communicating with contractors and those they influence
  • Leveraging consumer purchase journey insights to partner with brand marketing in maintaining and enhancing the functionality and digital content on retailer & company websites, portals and social sites
  • Building, tracking and forecasting the annual channel marketing budget
  • Aligning channel marketing activities and programs with company goals and objectives
  • Defining and managing competitive and market research with input from VOC and sales teams
  • 10+ years of combined experience in brand, category, channel, product management, marketing or sales
  • Prior experience in building engagement or loyalty programs focused on pro contractors
  • Firm grasp of concepts related to brand and product marketing, market research, product training, promotion, and pricing strategies
  • Strong financial acumen including solid P&L experience
  • Excellent interpersonal, written and verbal communication skills
  • Proficiency in Microsoft Office including Excel, Word and PowerPoint
  • Prior experience in the flooring industry
110

Channel Marketing Manager Resume Examples & Samples

  • Define the RTM strategy for assigned channels
  • Contribute to define and adjust the country commercial policy
  • Contribute to define and adjust the country Channel program
  • Adapt and execute the Channel growth plan
  • Create the local Channel growth action Plan (Business Plan) and deploy it
  • Understand main markets targeted by the channel (Example Retail Pipe => Residential)
  • Take in account local channel request, bringing information to relevant internal relations (Offer Marketing, Global Supply Chain, Finance, Price Management, BU)
  • Identify the customer segment specificity, leading the definition of the commercial policy for the Channel and driving its implementation
  • Based on targeted market understanding and the strategic guidelines define and deploy the actions plan to boost the business thru the channel
  • Saturate assigned channels
  • Understanding their needs to propose complementary or new offers
  • Leverage the channel and internal organization for cross selling maximization
  • Approach channel by opinion leader and convince other channel to follow them
  • Use Pull and push product approach
  • Leverage internal (external) resources to deliver compelling integrated marketing programs that include online and thru sales people, demand generation, leads management, operational actions plan (either for conquest or retention), launches and campaigns
  • Manage the customers’ portfolio (Customer Retentions & Customer Acquisitions)
  • Use Customer platform to classify his /her customer portfolio in Qualify, Grow or Saturate category
  • Develop up-sell and retention strategies for channel partners and consumers to improve loyalty, drive retention and profit growth
  • Customer Acquisitions: Qualify new prospects
  • Manage Customer acquisitions and retentions through MarCom Activities (Events, Direct Marketing, Web)
  • Define channel relationship directly or through partner
  • Manage the Customer portfolio in order to size and allocate sales resources
  • Ensure the channel’s profitability
  • Is responsible of the pricing positioning and consolidated margin (CCO) optimization for the whole offer sold in the channel
  • Manage the discount, rebates and Special Price Agreement on the channel concerned
  • Validate sales quotations for accuracy and profitability
  • Monitor, analyze, and report on monthly Price Realization (erosion) versus budget commitment on specific SPAs, quotes on channel
  • Monitor top line revenue, growth and margin for the Channel segment
  • Follow and review the Sales execution in the Channel
  • Propose Sales objectives and build the Customer Action Plan for the segment, in order to support the field sales force at country level
  • Leverage internal resources to delivers preferred sales organization and skills, sales tool kits and training
  • Drive at country level the sales force in the dedicated field of customer in order to secure the implementation of agreed commercial policy, logistic offer, sales competency development
  • At least 5- year experience in operational marketing, channel development, business development
  • Excellent English communicator
  • Able to work independently, responsibly and reliably with minimal supervision
  • Willing to travel
111

Channel Marketing Manager Resume Examples & Samples

  • Develops channel specific marketing strategy and execution of marketing and merchandising initiatives for Oculus core business at retail
  • Works closely with retailers to develop account specific marketing plans that include, but are not limited to: advertising, promotions, merchandising, weekly ads, and retail.com
  • Influence the sales and marketing initiatives by bridging the internal business vision with the strategic goals established for each retail partner
  • Influence retailers to carry out Oculus brand message in their own marketing vehicles
  • Develops national launch programs for new hardware and content including strategies, messaging, branding and execution for retail
  • Devise and ensure the effective delivery of Oculus channel marketing strategies and values across North America within agreed budgets and KPI’s
  • Localize, manage and track the marketing plans while controlling the channel marketing budget and ensure cost effective implementation
  • Ensure effective localization of all marketing assets while capturing economies of scale and scope across creative services and media buying as required
  • Viewed as cross-functional leader in relation to al account specific programming and will often lead project teams and brief them on assignment scope
  • Dynamic presenter of key marketing materials in front of retailers, executives, business development teams
  • 5+ years in a retail marketing role, with a record of achievement and success in technology based consumer product marketing and/or product management
  • Experience of go-to market planning and execution across online and traditional retail channels
  • Experience in both business planning and tactical execution, with an understanding of the various tools available for social media engagement with consumers and trade
  • Experience in planning and managing marketing budgets and product P&Ls
  • Communication, presentation skills and business acumen
  • An understanding of gaming and gamers and a passionate advocate for innovation and the opportunities presented by disruptive technologies and social media
  • Bachelor’s degree in business or related field
  • Understanding of product promotion and brand management and the creation of marketing and promotional materials
  • Project management or account management experience required
  • Must have experience with a breadth of marketing tools including TV, print, online, digital and interactive demo experiences
  • Demonstrate ability to effectively lead project teams, interact with employees of all levels and overcome ambiguity
112

Senior Channel Marketing Manager Resume Examples & Samples

  • University graduate in relevant degree
  • A minimum of 8+ years in relevant experience including B2B marketing expertise. Experience in science, pharma, chemicals or academic marketing is a bonus
  • Proven track record in developing and executing strategic marketing channel plans, with successful execution in an international environment
  • Deep knowledge of marketing automation platforms, push marketing practices and email systems
  • Leadership skills and experience in managing (global) small teams
  • Ability to step back from day-to-day execution work to create strategies for marketing automation and multi-channel engagement, as well as channel strategies for eCommerce and events
  • Action and execution focused, with a flexible and organized nature in managing multiple projects simultaneously
  • Analytical nature for driving insights and analysis, ensuring data-driven decisions and focus
  • A strong business mindset with excellent communication skills, conflict management, and a team player
  • Ability to travel internationally (10%)
  • Competitive salary and a 13th month
  • 27 days of leave
  • Profit share or bonus plan subject to the company annual results
113

Channel Marketing Manager Resume Examples & Samples

  • Interface with major search engines, networks and partners to find new areas of growth
  • Assistance/management of ad hoc broader brand campaigns as required
  • Strong bias for action, including the ability to juggle multiple priorities and excel in a lean work environment
  • Be comfortable acting with minimal direction and able to deal with the constant change expected within a new enterprise
  • Experience with membership based business models, including terms such as CPA, eCPM, LTV, Churn, conversion rate, acquisition funnel etc
  • SQL skills and familiarity with statistical methods preferable
114

Channel Marketing Manager Resume Examples & Samples

  • Drive joint messaging and objectives for awareness and demand generation activities that produce leads and referrals for both ON24 and selected partners
  • Build a scalable partner demand generation engine including co-branded campaigns, tools and assets to help partners create pipeline
  • Work closely with partners to develop joint marketing plans that tie to revenue goals
  • Execute on-boarding and communication plans for new partners
  • Meet lead and pipeline objectives
  • Work with Business Development to identify sales tools and training programs
  • Work with Channel Sales team to deliver upon ongoing needs for sales operations
  • Work with Business Development and Sales to manage ongoing channel communications and updates
  • Measures and monitors channel marketing programs to increase channel sales productivity
  • Participate in channel partner QBR’s
  • Establish quarterly marketing plans and metrics with identified channel partners
115

Channel Marketing Manager Resume Examples & Samples

  • * multiple positions available **
  • Defines the overall Enterprise Business Group (EBG) go-to-market plan for Lenovo’s DRC’s, Distributors, and VAR Business Partners to meet their KPIs
  • Creates co-marketing programs with Lenovo business partners to move their prospects through the marketing and sales funnel
  • Create partner marketing materials that map to the Lenovo Enterprise Product strategy, solutions, campaigns, and partner sales objectives
  • Develop co-branded, customer-facing materials such as customer presentations, executive briefs, event materials, emails, etc
  • Provide GTM strategy and direction to partners for targeted content creation (i.e. digital campaign nurtures, promotions, landing pages, playbooks, banner ads, and social media)
  • BA/BS in Marketing, Business Management, or related field. MBA a plus
  • 5-7 years of experience marketing Enterprise products, including Servers, Storage, Networking, and Converged/Hyperconverged systems
  • 3-5 years of Channel Marketing experience
  • Experience building integrated campaigns with channel partners
  • Knowledge of best practices in B2B demand generation, marketing automation and lead nurturing
  • Budget management required
  • Strong leadership, teamwork, and interpersonal skills and the ability to deal with both internal and external customers
  • Excellent organizational and project management skills with ability to operate on a wide range of topics and projects at one time
  • Strong analytical and quantitative capability to determine program effectiveness, ROI, etc
  • Strong Excel, Word, and PowerPoint skills
116

Channel Marketing Manager, PC Group Resume Examples & Samples

  • Defines the overall PC/SMB Business Group (PCG) go-to-market plan for Lenovo’s DRC’s, Distributors, and VAR Business Partners to meet their KPIs
  • Interlocks with sales executives, product management, business intelligence, and ecosystem partners to establish go-to-market priorities and plans
  • Create partner marketing materials that map to the Lenovo PC Product strategy, solutions, campaigns, and partner sales objectives
  • Build partner sales enablement materials, including programs, playbooks, presentations, sales training, videos, call scripts, and more
  • Create targeted content for digital campaign nurtures, promotions, landing pages, playbooks, banner ads, and social media
  • Works with Digital Marketing to execute online programs, including email, social media, blog/content marketing, search, and display/media
  • Partner with Lenovo events team to coordinate event programs, including speaker procurement, invite process, target list development, post event follow-ups, internal communications with sales, etc
  • Develops and manages the quarterly marketing budget
  • Works with 3rd party agencies to develop go-to-marketing plans and campaigns
  • Establishes metrics to track and to optimize campaign effectiveness and lead performance
117

Channel Marketing Manager, Shanghai, SPS, SPS Resume Examples & Samples

  • 6, Interfacing closely with product managers, account managers, and reseller channel managers to understand product positioning and competitive landscape to strengthen market awareness through the channel
  • 7, Analyzing, calculating and reporting on business data, including sales revenue (and projections), channel program ROI, channel ASPs and product margins and new product launch success
  • 8, Working with corporate marketing teams and cross functional teams to execute communications to the channel including newsletters, webinars and bulletins and measure their effectiveness
  • 9, Ensuring Voice of Customer (VOC) excellence from the channel partners as required for marketing programs, promotions, product development, competitive intelligence, pricing etc
  • 10, Monitoring competitive activity within the channel and form strategic plans to increase market share
  • 11, Participation in the development of annual partner business plans alongside sales teams
  • 12, Overseeing day to day channel operations and team member performance
  • Excellent communication skills and strong commercial acumen, with ability to thrive in competitive and challenging environment
  • A team player who is able to prioritize work independently, time management skills
  • Ability to influence and motivate colleagues
  • Ability to interact professionally with all levels of management and staff and external customers
  • Ability to thrive in a complex matrix organization
118

Channel Marketing Manager Resume Examples & Samples

  • Develop and execute channel marketing strategies for wholesale, builder, contractor and online accounts in coordination with sales, product management and marketing communications teams
  • Liaison between brand/product management and the sales force in order to effectively position and execute appropriate products and programs
  • Develop a thorough understanding of the professional channel through understanding channel analytics, customer requirements, research and field travel to key retail and wholesale customer events
  • Attend wholesale buying groups and key meetings with Sales as needed
  • Ability to develop customer presentations and present them in front of small and large groups of people as necessary
  • Work with Marketing Communications, Product Management and design partners to develop and implement new strategic merchandising initiatives for wholesale accounts
  • Develop sales training programs for wholesale channel and contractors to grow understanding and awareness of the product lines
  • Analyze and interpret key sales metrics by channel for use in strategic decision making process
  • Thoroughly understand the competitive environment in wholesale and online channels and make sound strategic recommendations based on current competitor’s activities in the marketplace
  • Work with Sales teams to develop sales promotions and incentives that help to drive growth with key accounts
  • Be an active participant on the Marketing team, contributing cross-business perspectives, ideas, and learnings
  • Bachelor’s Degree and six to eight years of Marketing experience is required
  • Thorough understanding of Marketing and all elements of the Marketing mix
  • Strong Strategic Marketing skills
  • Outstanding written, interpersonal communication skills and professional approach to business
  • Ability to develop relationships with key internal and external contacts
  • Excellent organization, planning, and time management skills
119

Channel Marketing Manager Resume Examples & Samples

  • Coordinating and conducting customer line reviews, managing the process across the organization to conduct necessary market and consumer research, mixing analysis and competitive insight to deliver meaningful, “category captain” quality line reviews that support company strategy and drive profitable growth
  • Developing and executing annual promotional or demand generation strategies and tactics in collaboration with stakeholders from sales, category analysis, product management, product marketing and brand marketing
  • Developing new product launch go-to market strategies including collateral, communication strategy, selling or training tools and related activities
  • Making recommendations on product and promotions adjustments based on national and regional product sales, profitability and promotional activity performance
  • Tracking competitive positioning, industry, market and product trends and adjusting channel strategies accordingly to drive sales and market share
  • Forecasting and managing channel marketing budgets associated with assigned projects and initiatives
  • Serving as the communication conduit between key account sales leaders and different internal functions
  • Leveraging consumer purchase journey insights to partner with brand marketing in maintaining and enhancing the functionality and digital content on retailer and company web-sites, portals and social sites
  • Assuming project management for the development and maintenance of complete and accurate project plans that ensure the timely implementation of all tactical elements for new product launches
  • Leading cross functional teams in developing store fixtures, promotional and point of purchase materials, seeking new methods and improvements for communicating with consumers in the retail aisle
  • Developing and managing customer specific trade shows and events including promotional plan, booth layout and logistics
  • Bachelor’s degree in Business Administration, Marketing or related field
  • 5+ years of combined experience in a brand, category, channel, product management, or sales
  • Prior experience in the utilization of the category management discipline to secure mutually aligned and beneficial partnerships to obtain better market share, mix, inventory turns and profitability
  • Adept at synthesizing complex issues and input into succinct summaries and action plans
  • Proven ability to define a strategy then lead implementation and execution of tactics to achieve stated results
  • Proven ability to create and execute innovative and comprehensive programs and campaigns
  • Proficiency with Microsoft Office including Excel, Word and PowerPoint
  • Prior experience in the flooring category and “Big Box” retailers
120

Channel Marketing Manager Resume Examples & Samples

  • Create a business plan with the top partners detailing a go-to-market plan and joint activities (i.e. target market, key messages, goals, budget proposal, etc.)
  • Collaborate with cross-functional teams, including channel marketing, field marketing, and channel sales to create actionable and measurable programs for channel partners
  • Assist the sales team in the development of actionable and measurable programs for the channel partners
  • Increase the quality of channel partner opportunities through the execution of targeted, results-driven, joint marketing programs
  • Plan, prioritize, and execute channel partner campaigns and activities such as webinars, email marketing, event planning, and customer engagement to drive increased market adoption and meet channel revenue goals
  • Manage channel budget and joint MDF funds to drive measurable pipeline
  • Drive adoption of programs internally with PDM team, sales, and with partners, conducting marketing trainings, providing updates, and soliciting feedback
  • Plan partner programs and events
  • Manage and execute email communications through Marketo
  • Track and report on the success of all channel programs and ROI
  • BA/BS degree preferred or an equivalent combination of education and experience
  • 5+ years of experience in a B2B tech marketing role, with at least 3 years of experience in the channel
  • Working knowledge of distribution channels
  • Experience developing turnkey partner enablement and lead generation campaigns, with in-depth knowledge of all marketing media
  • Familiar with channel programs including MDF, co-op, and loyalty programs
  • Amazing writing skills
  • A natural communicator
  • Strong project, collaboration, and interpersonal skills
  • Experience in the Information Security market
  • Experience with Marketo
121

Senior Channel Marketing Manager, North Asia Resume Examples & Samples

  • Devise overall strategic channel marketing strategy and execute joint marketing activities with agencies and alliance partners to strengthen the sales pipeline
  • Work closely with the Agency Sales Team to ensure success for any partner related demand generation activities
  • Work with Agency Sales Team to keep track of sales opportunities sourced/influenced by marketing programs
  • Participate in quarterly business reviews with Tier 1 agency partners and identify opportunities for Partner Marketing
  • Work with the Agency Sales Team to accelerate enablement of partners to sell products/services
  • Manager all product related communications to Partners
  • Establish best practices for Partner Marketing for Criteo and communicate with the greater team
122

Channel Marketing Manager Resume Examples & Samples

  • 30% Customer Marketing Strategy and Planning
  • Act as the Marketing leader with key selected customers as well as create the marketing strategy for targeted foodservice segments and customers. Collaborate with Cargill Foodservice and Cargill Protein Sales to develop strategic customer plans
  • 20% Channel Marketing Communications Strategy
  • Develop and execute customer focused integrated marketing communications strategies in collaboration with product lines to meet growth goals. Will include segment and customer specific plans utilizing an insights led approach
  • 40% Sales Activation and Customer Marketing Support
  • Generate demand for Cargill Protein’s products through sales activation and marketing support. Lead customer marketing support with Marketing, Insight, Category Management, and Culinary and work across all proteins within the Foodservice channel. Support customer segmentation and Sales coverage with selling tools and support materials. Active engagement with Product Marketing and Cargill Sales team to support growth opportunities, provide tailored marketing presentations, develop sales activation tools, and address customer specific marketing needs
  • 10% Team Leadership
  • Coach and develop talent across the Foodservice Protein team. Responsible for developing business leaders and instilling a strong commercial, results driven mindset. Help to build an ‘outside in’ culture. Develop marketing capabilities and establish a talent pipeline for the Protein Group
  • Experience in developing Marketing plans and effective sales activation programs
  • Demonstrated ability to translate data into strategic insights
  • Knowledge of foodservice channel
  • Strong learning agility and ability to make recommendations to existing processes
123

Channel Marketing Manager Resume Examples & Samples

  • 4-6+ years of relevant B2B marketing experience a B2B environment ideally with experience in a services or solutions oriented businesses
  • Ability to effectively present information and respond to questions from senior management, managers, clients and customers
  • Ability to assess complex market landscape and create focused, integrated Marketing plans
  • Ability to implement Marketing plans, with proven track record of success
  • Ability to influence and partner with internal business partners on strategic product objectives and challenges; Energy and positive attitude to work with varying stakeholders and get them through to the “final mile” of action and outcomes
  • Self starter with the ability to work independently
  • Excellent program, project and time management and execution skills, with the ability to prioritize and meet deadlines
  • Excellent written communications skills; Excellent oral communication skills; Ability to present self professionally and intelligently to internal clients/colleagues
  • Strong editing skills; Ability to learn substance of research quickly; Ability to graphically depict key insights; Synthesize competitive information on an ongoing basis to inform marketing strategy
  • Demonstrated initiative and resourcefulness; Ability to build relationships and work well across multiple functions
  • Work effectively and collaboratively within a global & local marketing team
124

Senior Channel Marketing Manager Resume Examples & Samples

  • Bachelor’s degree in related field such as business or marketing
  • Minimum of 7 years’ retail marketing experience
  • Sound skills in Agency/Vendor Management
  • International marketing experience preferred
  • 7-10 years’ experience developing marketing strategies
  • Sound understanding of Marketing/Product Analysis
  • Experience work with Product Assortment
  • Keen knowledge of Merchandising Fundamentals
  • Demonstrated Excel & Power Point skills
  • Ability to present information to Senior Leaders
  • Travel is required 25% of time
125

Partner Channel Marketing Manager Resume Examples & Samples

  • Develop and execute the Go-To-Market plan for Global System Integrators (GSI) to drive Windows Deployment and Revenues in the Enterprise customer segment
  • Lead day to day GSI customer engagement and support
  • Ensure GSIs are fully enabled around Windows 10 in terms of readiness and capability
  • Support and execute GSI channel incentives and specific offers
  • Contribute to the broader Windows Commercial partner team on GSI needs and programs
  • Minimum of 10 years experience in marketing / strategic development within or outside Microsoft – MBA required
  • Proven successful track record for building and executing GTM programs on a worldwide scale with Large Multinational Partners
  • Proven networking, sales and relationship development skills
  • Demonstrated self-starter with the ability to work in an ambiguous environment
  • A very strong cross-team collaborator with a successful track record of leading and motivating cross-company virtual teams to drive action and clear results
126

Channel Marketing Manager Resume Examples & Samples

  • Translate the marketing vision and communication for Westland’s books and authors and own overall consumer experience in offline retail - through effective fixtures, branding, soft & hard POSM’s, from inception to installation
  • Ideate, design and execute effective and impactful communication elements to consumers across different touch points – online, in-store, out-store, events and book fairs
  • Partner with Marketing and Field Sales team to support sales operations (e.g., creating, executing and measuring promotions, optimizing sales operations costs etc.)
  • Measure and analyze existing projects for opportunities to improve the customer experience and reduce costs. Optimize allocation of marketing development funds and execution of included projects
  • Drive marketing programs and out of store Trials
  • Monitor and benchmark competition
  • 5 or more years of relevant work experience in retail / channel marketing in a large retailer, books publisher, FMCG or Consumer Electronics
  • English language proficiency required
  • Experience in Shopper marketing
  • Ability to manage large numbers of initiatives and competing priorities
  • History of effectively managing external customers and successfully working with internal teams to build new capability and implement projects
  • Independence and flexibility
  • High attention to detail and proven ability to manage multiple, competing priorities simultaneously
  • Well-timed tenacity and conviction
127

Channel Marketing Manager Resume Examples & Samples

  • Manage the planning, development and execution of email marketing programs, including broadly circulated seller messages, targeted campaigns based on seller segmentation and triggered campaigns based on seller behavior
  • Own the email calendar, reporting, testing strategy and operational details, ensuring accuracy in all aspects of the job
  • Deliver high volume of customer campaign files to support business objectives
  • Analyze and communicate results including key performance metrics on a weekly, monthly and quarterly basis. Apply learnings to future campaigns to improve results
  • Identify optimization opportunities and implement new tests and tactics, continually seeking to innovate to drive improved results
  • Manage key vendors and future vendor selection related to the channels
  • Partner with peers on other email teams to share best practices in order to accelerate innovation. Collaborate on key initiatives
  • Develop annual cost budget. Manage monthly cost forecasts, tracking back to budget; oversee monthly invoice and accrual processing
  • Analyze competitive marketplace and stay abreast of email, telemarketing and offline industry trends
  • Write effective creative briefs that include campaign objectives and strategic messaging
  • Interface with channel technology vendor/partners to adapt products and solutions to improve program performance
  • Minimum of 6+ years of experience managing email marketing, telemarketing and offline channels
  • ECommerce and B2B marketing strongly preferred
  • In-depth knowledge of email marketing and best practices, including developing automated and lifecycle program,
  • Experience with segmentation strategies and campaign management systems
  • Analytical, proactive, problem-solver with insatiable curiosity
  • Passionate about direct marketing; deep understanding of online consumer behavior
  • Excellent communication, problem-solving and decision-making skills
  • Self-motivated and detail-oriented, with excellent people and time-management skills
  • Ability to juggle multiple, competing, high priority projects – identifying creative solutions
  • Demonstrated Project Management experience; strong organizational skills and ability to plan and prioritize
  • Strong analytical thinking, written, verbal and presentation skills
  • Organized and proactive with strong attention to detail
  • Strong interpersonal/relationship building skills
128

Senior Partner / Channel Marketing Manager Resume Examples & Samples

  • Build strong intelligence of the partners, their growth drivers in the cloud and own the C&E partner strategy for EMS
  • Advocate for our partners with our Sales, Marketing, Engineering, and Evangelism teams
  • Be the thought leader for how we help partners develop their business using Microsoft technology
  • Work with our field sales and marketing teams to drive consumption of Azure services through partners
  • Develop and land the through partner value proposition and go to market assets and programs
  • Experience working with a global team and supporting worldwide business performance
  • An understanding of the technology industry’s history and trends and an obvious passion for technology
  • Proven ability as a product advocate/evangelist
  • Excellent written and verbal communication skills - make things simple and compelling for others
  • Working knowledge of Security solutions, Virtual Desktop Infrastructure, Windows Active Directory, and Windows Azure
129

Channel Marketing Manager Resume Examples & Samples

  • The role holder will support the Corporate Commercial propositions team in determining the most appropriate Go To Market launch strategy, channel communications and training of these propositions to channel, working collaboratively with the wider Channel Marketing team, 3rd parties and external partners/vendors of all types
  • With finance and the wider commercial team agree commercial principles for all products, services, incentives and propositions launched in the relevant channel. Refine / make recommendations as appropriate based on insight and market conditions
  • Execute a quarterly Go-To-Market and communications plan for the Corporate (and SME/Major/Public Sector, direct and indirect where applicable) channel with key partners segments. Agree and achieve campaign KPIs
  • Support Corporate B2B Direct and Indirect Programmes with a range of marketing activities (this could include lead generation, sales collateral, campaigns, events, incentives, case studies and online activity), as well as extending activities to other B2B LOBs wherever appropriate. Proactively identify new opportunities for the Corporate programs
  • Act as the corporate point of contact channel partners including indirect partners and external agencies
  • Support the Corporate B2B channel (and SME/Major/Public Sector wherever applicable) to define a strategy and annual plan that ensures that BT’s objectives are properly achieved using a deep understanding of commercial models prevalent in the indirect and direct channel
  • Support sales directly with partner & customer visits and by providing suitable Corporate B2B training tools. Represent BT at appropriate events
  • Direct customer insight & competitive intelligence teams to conduct research in support of the plan
  • Own develop, launch and grow Channel Marketing Programmes including full GTM and communications plans for multi-channel execution
  • Ability to define ROI framework principles, objectives and strategy specifically for Corporate B2B
  • Able to create and implement effective communication channels/techniques to drive motivation and business performance within the Corporate organisation and Major/Public Sector/SME
  • Demonstrable experience leading B2B Marketing planning and execution in a telecommunications & IT business
  • Able to manager the needs of various B2B Direct & Indirect channel partners tailoring the execution plan to suit the audience
  • Experience in supporting & partnering a high performing B2B sales team
  • Demonstrable B2B commercial experience, encompassing marketing lifecycle management (lead, adoption & retention) for ROI frameworks
  • Marketing investment management – working to a designated budget and making effective ROI decisions to drive B2B P&L
  • Stakeholder and Vendor management skills
  • Experience of working with Systems Integrators and ICT resellers
  • Ability to translate technical features and customer requirements into compelling propositions and deliver them end-to-end in complex organisation
  • Experience of building and executing integrated go to market programmes including internal comms, offers, incentives, training and proposition launces
  • Outstanding written and verbal communication
  • Experts in B2B Telecommunications market knowledge, Campaign &Programme management within B2B market, Leveraging Relationships
130

Channel Marketing Manager Resume Examples & Samples

  • Experience in a product marketing and/or sales enablement marketing role preferably within the software industry
  • Experience in a role focused on defining value propositions and product messaging to sales teams
  • Experience collaborating on go-to-market channel strategy
  • Top-notch writing and storytelling skills. You know what the audience wants to hear and if you don’t, you are an avid explorer who seeks this out
  • Genuine excitement about producing high-quality relevant content, especially for highly technical audiences. You have a strong portfolio of ‘traditional’ enablement materials including slide decks and battle cards but bring your creativity and originality to the table designing out-of-the-box assets that delight customers
  • Ability to thrive in a cross-functional team, collaborating with various stakeholders including Product Marketing Managers, Channel partners, subject-matter authorities, and visual designers
  • Project management prowess
  • An agile mindset and ability to succeed in a fast-moving environment where change is the norm
  • Situational fluency - you can step into any situation, take on ad-hoc projects, and deliver value
131

Senior Channel Marketing Manager Resume Examples & Samples

  • Minimum 5 years of Sales, Category Management or Marketing experience in a peer CPG or related environment
  • Strong communication and written skills
  • Strong analytical abilities
  • Ability to work well in a team setting and with various levels within organization
  • Strong working knowledge of Word & Outlook. High proficiency in PowerPoint & Excel required
  • Syndicated Data: Proficient experience in using AC Nielsen, IRI, or similar market and household panel data
132

Channel Marketing Manager Resume Examples & Samples

  • Partner with sales leadership on the overall needs, strategy, focus, approach and regular expected results from marketing specific to your region
  • Create annual and quarterly marketing plans for your region and your top go-to partners, focused on actionable and measurable demand generation initiatives that align to pipeline targets, quarterly budgets and overall business goals. Involves closely working with partners on how to grow their Palo Alto Networks business by leveraging our marketing programs, initiatives and advanced analytics
  • Work closely with the regional sales managers, channel business managers and distributors on go-to-market programs targeting business partners and through business partners to end users
  • Drive local, high touch, thought leadership and customer executive collaboration & community programs on Cyber Security
  • You will also work with channel enablement to ensure higher consideration and preference within the channel community
  • Develop and implement out-of-the-box tactical marketing programs with product marketing, global campaigns & programs team and your field marketing peer in the region
  • Advise the corporate and in theater demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns for channel and commercial segment
  • Work closely with Inside Sales teams on campaigns and activities
  • Work with the region’s top alliances / focus partners to develop their overall marketing and customer engagement approach. You will be working closely with the channels team and these partners to develop their co-marketing plan to include in their annual business plans
  • Manage Partner Marketing Development Funds and consult with partners on marketing plans and programs with measurable targets
  • You will be process driven and analytical: developing, implementing and overseeing processes for partner lead/opportunity capture, routing, tracking and reporting
  • Develop metrics, reporting, and analytics to understand and optimize program drivers and impact
  • Minimum 10 years marketing experience in an IT, High-tech, B2B, marketing or sales environment, preferably with an understanding of security and its role in the future of technology. Channel or sales background will be an added advantage
  • Expert level understanding of marketing
  • Proven ability to execute, day in and day out, at an incredibly high level against consistent results
  • Experience working with channel and strategic partners to achieve excellent results
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
  • Passion to provide the best, most innovative security solutions to businesses around the world
  • Must have do-whatever-it-takes & fun-loving attitude
  • Salesforce.com, Tableau, advanced MS Excel etc
  • Social media platforms and monitoring tools
  • Customer references
  • Ability to understand business measurement, sales process and pipeline mechanics
133

Channel Marketing Manager Resume Examples & Samples

  • Drive programs in support of revenue growth initiatives at distributors, sales representatives, design partners and other channel partners
  • Manage Analog content on channel partner web sites and improving web presence and messaging
  • Regularly meet with channel partner management to help drive analog business
  • Develop and maintain training material for channel partners for local presentation and other forms of global communication
  • Give training on all analog products to channel FAEs and sales groups
  • Communicate with Microchip corporate distribution management to drive Analog promotion internally
  • Have a clear understanding of a block diagram approach to solutions and determining where analog functions fit
  • Develop and maintain reports to help track and drive business for Analog products
  • Candidate must be a self-starter and have proven ability to drive programs to success
  • Coordinate Analog divisional literature creation and promotion
  • LI-LS1
134

Senior Partner / Channel Marketing Manager Resume Examples & Samples

  • Own the subsidiary engagement rhythm as it applies to ISVs and data products. Your stakeholders in the subsidiaries are the BG Lead, the PMMs, ISV lead and the STU Managers. Drive the ROB and extend as appropriate
  • Work with product and PMM teams across C+E Marketing, DX, WPG and engineering to design programs that truly work for the field in driving revenue
  • Provide updates, details on the field metrics, program details, progress, and guidance to subsidiaries that are red/yellow on their metrics
  • Creating and management of partner/channel programs
  • Field sales experience, preferably within Microsoft
  • Good problem solving capabilities and excellent communication skills
  • Ability to manage multiple tasks across multiple groups driving results
  • Demonstrated ability to influence cross group agendas
  • You should have 5+ years of experience in product sales, marketing programs or product marketing
  • Industry knowledge including server, storage and networking, server virtualization, and IaaS, SaaS and PaaS
  • Experience building and running partner and channel programs
  • Experience in a program or product management role in a cloud-based software organization
  • Experience in designing, managing, and measuring all aspects of marketing programs
  • 5+ years’ experience in product and/or program management
  • Bachelor’s Degree, plus, or equivalent experience
  • Proven ability to build and manage efficient and productive processes
  • Project management capability
135

Senior Channel Marketing Manager Resume Examples & Samples

  • Develop and execute measurable demand creation programs that drive revenue through direct and indirect sales teams
  • Work with product/solution marketing to establish a common campaign framework for the global marketing community to leverage
  • Interlock with regional field sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
  • Work with Web Team on site resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience
  • Implement testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testing
  • Define the end-to-end lead management process in conjunction with sales operations and marketing operations, including lead capture, nurturing via portfolio marketing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)
  • Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length
  • Juggle multiple projects in a dynamic, high-pressure environment
  • Manage and adhere to budget
  • Sales force automation
  • Web analytics
  • Business intelligence tool
  • 5 or more years of b-to-b demand creation experience; digital/inbound marketing including Web and content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
  • Marketing automation, Web content management, Web analytics and business intelligence (reporting and analysis tools)
  • Building and managing a shared Demand Waterfall with sales
  • Proven record of supporting sales to meet or exceed pipeline and revenue targets
  • Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
  • Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
  • Team player with cross-functional project leadership skills
  • Demonstrated skills in positioning and differentiating products and services
  • Listening, probing and interpreting needs
  • Conceptual skills to develop a common campaign model
  • Understands how to use social media in demand creation
  • Can help direct the content required for demand creation
  • Inbound marketing
  • Exceptional project and agency management
  • Objection handling
  • Upward management to gain acceptance for plans and budgets
  • Ability to leverage technology including marketing automation, Web content management, Web analytics and business intelligence (reporting and analysis tools)
  • Demand type, relative targeting and the b-to-b buying cycle
  • Demand Waterfall processes and metrics
  • Lead scoring attributes and schematics
  • Waterfall-based processes
  • Demand reporting/metrics
  • Multi-touch, multi-dimensional marketing program design, creation and implementation
136

Field & Channel Marketing Manager, ANZ Resume Examples & Samples

  • Build and maintain relationships with all local sales teams, channel partners, OEM’s & technology alliance partners
  • Develop marketing plans, in conjunction with the Regional Marketing Lead, that align to the sales teams goals
  • Work with top A/NZ Channel Partners and OEMs (Dell & Lenovo) to plan and execute demand generation activity
  • Manage MDF claim process for Channel Partner Activity
  • Coordinate and manage regional events, including seminars, tradeshows, networking events, and user group meetings
  • Participate in social media broadcasting and engagement in local markets
  • Create and distribute marketing materials (inc. marketing collateral and merchandise) throughout region
137

Channel Marketing Manager Resume Examples & Samples

  • Support the Corporate Commercial propositions team in determining the most appropriate Go To Market launch strategy, channel communications and training of these propositions to channel, working collaboratively with the wider Channel Marketing team, 3rd parties and external partners/vendors of all types
  • With Finance and the wider commercial team agree commercial principles for all products, services, incentives and propositions launched in the relevant channel. Refine / make recommendations as appropriate based on insight and market conditions
  • Support Corporate B2B Direct and Indirect Programmes with a range of marketing activities (this could include lead generation, sales collateral, campaigns, events, incentives, case studies and online activity), as well as extending activities to other B2B LOBs wherever appropriate. Proactively identify new opportunities for the Corporate Programmes
  • Own, develop, launch and grow Channel Marketing Programmes including full GTM and communications plans for multi-channel execution
  • Able to create and implement effective communication channels/techniques to drive motivation and business performance within the Corporate organisation and Major/Public Sector/SME where there is overlap
  • Managing the needs of various B2B Direct & Indirect channel partners tailoring the execution plan to suit the audience
  • Stakeholder management
  • Vendor management of external B2B partners
  • Demonstrates sound knowledge of sales & marketing environments, supporting effective sales teams
  • Understands the solutions and enablers and experienced in leading improvement initiatives that deliver business benefit
  • Demonstrates very good knowledge of financial principles and is able to leverage financial, statistical & quality information in high performance marketing outcomes
138

Senior Field & Channel Marketing Manager Resume Examples & Samples

  • Marketing professional with 8-12 years of experience, with a strong field and channel marketing background
  • Federal experience a plus
  • Education: BA or BS minimum
139

Channel Marketing Manager Resume Examples & Samples

  • Devise and implement marketing plans for the channels (Fisher, distributors), ensuring alignment with key stakeholders (sales team, partners & distributors, divisional marketing, etc.)
  • Drive revenue growth through marketing programs specifically targeting our channel markets, working closely with partners & distributors
  • Adapt divisional marketing programs to suit channel markets
  • Analyse and report on channel performance and initiate marketing strategies & initiatives to drive growth in the channels
  • Establish close cooperation with key stakeholders (channel sales, partners/distributors, divisional marketing) to align strategies and tactics
  • Improve brand recognition through the creation of co-branded multi-channel communications and marketing programs
  • Liaise with internal & external suppliers/partners to successfully implement marketing plans (marketing communications & events teams, creative agencies, electronic mail houses, event organizers etc.)
  • Track and analyse results of the realised activities and work out recommendations for future improvement to increase the return on investment
  • Control and manage channel marketing budget
  • Drive activities to continuously build and profile contacts in channels customer database
  • Excellent relationship building, negotiation and communication skills
  • Project management and planning skills
140

Channel Marketing Manager, South Resume Examples & Samples

  • Create and manage individual marketing plans per major partner across France, Italy and Spain in conjunction with the partner managers and Regional Field Marketing
  • Creation, development, execution and reporting of marketing initiatives, often highly customised, leveraging all elements of the marketing mix, with partners and for direct use to drive pipeline, focused on for our Field and commercial business (1000+ employees)
  • Own the overall ‘to and through’ partner marketing strategy for the region, ensuring that we have detailed plans and targets in place to drive revenue via partners
  • Act as a key stakeholder in Partner readiness programs working with the partner management teams on supporting solution development and enablement programs as required
  • Excellent verbal, presentation and written communication skills, fluency in French and English is a must and if you speak Italian or Spanish, that’s a bonus!
  • A strong marketing background and broad experience in B2B and partner marketing planning and execution is a must
  • A demonstrated track record of high achievement working with enterprise partners in the region. These enterprise partners will include global system integrator/global outsourcers
  • Previous experience of working with IBM across the defined region is and advantage
  • Team player - organizing and managing with multiple stake-holders and groups contributing
  • Inspired by working with a fun, ambitious, slightly wacky team in a fast-paced environment
141

ANZ Channel Marketing Manager Resume Examples & Samples

  • A Bachelor’s degree required
  • A minimum of (8) years’ experience in Channel Marketing and Channel Programs required
  • Demonstrated success in defining, creating and launching new programs required
  • Requires Broad Knowledge of the different Retail Channel Segments, their Business Drivers and Requirements
  • A proven history of effectively working with Cross-Functional teams to Build New Capabilities, Implementing Programs and Initiatives required
  • Ability to be High-Level Strategic and down to rolling-up your sleeves to get the job done required
  • Must be a problem solver and driven by results through continuous improvement
  • Must be self-motivated and have a level of enthusiasm to work and drive others
142

Channel Marketing Manager Resume Examples & Samples

  • As channel marketing manager you will be responsible for developing, driving and implementing channel marketing plans for the HPE Aruba channel partners in region
  • Work with the extended channel sales and marketing teams to align HPE Aruba priorities in market and engage with strategic partners
  • Contribute to the regional marketing plan from a channel marketing perspective
  • Implement channel demand campaigns in order to expand market share and pursue aggressive growth targets
  • Strong focus on demand generation activities through channel partner and marketing services agencies to grow the channel generated pipeline for HPE Aruba
  • Own the channel marketing plan and budget for strategic partners in region
  • Measurement of channel marketing programs ROI
  • Support cross-BU initiatives in region with other HPE channel marketing groups
  • Working closely with all aspects of the business to gather and share channel insights
  • A minimum of Five (5) years’ experience in a channel marketing role working across channel sales and marketing teams required
  • A can-do attitude with examples of marketing projects that have delivered impact required
  • A strong understanding of the indirect channels for the technology industry required
  • Experience working with channel partners to develop actionable plans and deliver results required
  • Demonstrated ability to collaborate and generate demand in a matrixed organization required
  • Excellent communications skills, written and verbal required
  • A desire to further their career in a growing organization required
  • Skilled in working within a sales-driven organization required
  • Must be a strong negotiator able to clearly articulate the Business Unit strategy
  • Channel marketing experience in the wireless networking industry preferred
  • A desire to further their career in a growing organization
143

Channel Marketing Manager, SMB Resume Examples & Samples

  • Develop go-to-market plans for digital marketing campaigns to drive qualified leads and increase conversion via Sales programs
  • Build, manage and optimize multiple online channels (email, onsite placements, Facebook Ads, SEM, etc.)
  • Work cross-functionally with global Sales and Marketing stakeholders to execute programs
  • Work closely with creative teams to develop compelling marketing collateral
  • BA/BS degree in Economics, Marketing, Engineering, or quantitative field
  • Experience working directly with analytics teams or being your own analyst to define and develop pipelines for targeting criteria and evaluate performance
  • Experience in Microsoft Excel, SQL, CRM and CMS platforms
  • Analytical skills and foundation in performance-driven marketing
144

Channel Marketing Manager, Regional, SMB Resume Examples & Samples

  • Drive strategic planning process with regional sales and marketing teams to identify and prioritize regional opportunities
  • Build go-to-market plans by planning, executing and scaling digital marketing campaigns for specific products or marketing priorities
  • Manage and optimize multiple online channels (email, onsite placements, SEM, etc.) to drive day-to-day and long-term performance
  • Be the voice of the central channel marketing teams to regions, providing visibility into programs and communicating impact
  • BA/BS degree in Economics, Marketing, Engineering or quantitative field
  • Experience in digital marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)
  • Quantitative analytical skills and ability to collaborate with analytics resources
  • Experience leading, influencing and providing direction to cross functional teams
  • Proven experience in Microsoft Excel and SQL
  • Willing to travel (4X per year)
145

Channel Marketing Manager, Rola Resume Examples & Samples

  • Manage and maintain channel marketing budgets while maximizing Seagate's marketing investment
  • Plan and implement Seagate's channel go to market strategy, messaging, positioning, account and market coverage while aligning with corporate goals and direction
  • Ensure alignment with marketing objectives, define programs and success measurement, and deliver programs in country.Develop and execute integrated marketing programs that drives brand engagement and demand generation
  • Lead new product launch efforts in channel including collateral,
  • Communication strategy, merchandising, training tools and related
  • Activities
  • Lead marketing efforts associated with product line at account
  • Monitors merchandising efforts at retail and conduct pre and post-launch analysis to drive improvement
  • Plan and execute various large scale trade events
  • Align channel marketing communications strategies with brand strategies
  • Expand and grow customer level marketing relationships
  • Track market and channel trends and adjust channel strategies accordingly
  • Analyze and report progress against campaign goals and report on ROI
  • Coordinate training for sales teams, store personnel and merchandisers
  • Monitor competitive activities within channel including price, promotion, new products and merchandising
  • Strong written and verbal skills in English and Spanish
  • Must have retail and online marketing experience
  • Experience in IT products preferred
  • Experience in working in an MNC culture that will include interaction with US and other regions
  • 8+ years of marketing experience, with channel marketing background
  • Proven track record of successfully partnering with sales management
  • Proactive, self-motivated, innovative, collaborative, multi-tasker, creative and analytical
  • Proven ability to excel in a fast-paced environment is extremely important
  • Demonstrated leadership and organizational skills and ability to work on multiple projects
146

Senior Partner / Channel Marketing Manager Resume Examples & Samples

  • Increase adoption of strategic C+E products/services through ISVs
  • Enable and drive a market leading profitable, data platform ISV ecosystem, creating an ISV obsessed culture, across and beyond C+E Marketing to actively enable changes needed to drive more customer value
  • Run successful data platform motion with DX, developing a targeted approach to the most important ISVs to co-sell with
  • Develop and run a successful data accelerator program to better address ISVs blocking SQL server deals, focusing on upgrade and migrate motions
  • Own corresponding budget from post mortem ROI analysis to allocation mechanism, including target and budget definition
  • Capture data and develop learnings from ISV investments and programs/research to enable deep insights and share those insights with key stakeholders
  • Accelerate ISV co-sell flywheel through Microsoft Field and Partner Channel to increase MAL penetration and consumption
  • Actively participate in shaping Microsoft strategy and operations regarding the ISV motion
  • Follow and evolve best practice methods for how we engage with ISVs as a company, serving as a source of truth by demonstrating vision, strategic planning, and leadership
  • Lead the effort for ISV in C+E Marketing and ISV as an audience in our GTM campaigns and efforts
  • 10 years of software industry experience with mixed technical, sales, biz-dev or marketing roles
  • Industry knowledge including server, storage and networking, server virtualization, and open source operating systems and development frameworks
  • Recent experience working with or for companies building Software as a Service (SaaS) applications delivered in the cloud and/or in selling enterprise software
  • Deep understanding of DX and our field sellers, what drives behavior, Microsoft licensing models and sales compensation plans
  • Channel and sales program development and management preferred
  • Cross-group collaboration working both within Microsoft and with partners and customers
  • Strong, demonstrated, presentation skills to groups of all sizes and levels; a successful track record of sales and negotiation skills, including advanced sales knowledge is preferred
  • The candidate must be comfortable working with leadership across Microsoft/ISV partners as well as articulating strategy, business plans, investment, and risk
  • Excellent written and oral communication skills, ability to be a great listener
  • Highly values diversity of experience, views, backgrounds and orientation in a group-team setting
  • Knowledge of market trends, industry participants, new technologies & business models
  • Desire and ability to understand and relate product technology, strategy and direction
  • Must be a team player and have passion for Microsoft services and platform
  • Able to demonstrate a high level of integrity, and a desire for high quality
147

Channel Marketing Manager CE Resume Examples & Samples

  • Minimum of 5 years’ experience in retail marketing/digital retail for a likeminded brand, ideally in music, technology or consumer lifestyle marketing
  • Experienced in working in a matrix organization
  • Strong organizational and strategic skills; ability to manage multiple complex projects and initiatives in a fast paced environment and deliver on deadline and on budget
  • A hands-on attitude, analytically strong, creative, with excellent communication and influencing skills
  • Understanding of local market, fluency in German and English is a must
  • Willingness to travel
148

Inbound Channel Marketing Manager Resume Examples & Samples

  • Optimize Global Demand Center outcomes via actively managing key inbound marketing lead channels: Click to Chat, Click to Call, contact me, and Office Commercial Trials (with focus on scored trials optimized for WW Inside Sales
  • Influence new customer acquisition offers that can be leveraged in inbound or GEP motions to accelerate acquisition
  • Assess Inbound channel efficiency by partnering with the Campaign Analytics and Finance teams to measure and improve ROI
  • Partner with tele engagement lead to optimize CSS/Inside Sales engagement regarding inbound leads to optimize customer end to end experience and ROI
  • Partner with the product marketing and relationship management teams to ensure the trial experience is well connected to the web front end and designed to drive buying behavior
  • Scoring model optimization including bringing in more usage and RM engagement attributes
  • Strong integrated marketing, content marketing, or customer experience managing global marketing programs and campaigns
  • Strong time and project management skills with proven track record of successfully managing multiple projects simultaneously
  • Channel management experience preferred
  • Experience in ecommerce sales or customer support is a plus
  • Bachelor’s Degree or equivalent experience of 7+ years on the job working experience
149

Channel Marketing Manager Resume Examples & Samples

  • Support for successful execution of new product commercialization, retailer line reviews and marketing meetings, trade and customer shows, store personnel and dealer training initiatives, merchandising, plan-o-gram analysis, and joint customer marketing initiatives
  • To be successful in the position, the candidate must be an effective conduit of information between customer, sales, marketing, and management personnel as well as an effective translator of customer needs to internal audiences
  • The development of annual promotional calendars for key retail customers including
  • Minimum of 7 years of experience in channel marketing or sales of consumer products
  • Capable of prioritizing and addressing multiple demands
  • Self-directed problem solver with demonstrated ability to get work done
  • Ability to work in a fast moving, but structured and process driven environment
  • Ability to travel (typically 8 to 10 overnight trips by car or air per year)
  • Critical thinker, synthesizer and problem solver; well-developed analytical and conceptual abilities
150

Digital Channel Marketing Manager Resume Examples & Samples

  • Work with content, brand, channel and business teams to understand goals and develop plans accordingly
  • Manage opportunities and incorporate key stakeholder feedback into consistent content and user experience upgrades
  • Establish website and digital marketing objectives and KPIs and track progress toward goals
  • Recommend new digital programs for the retailers which will lead to an increase in store traffic and lead generation
  • Partner with content marketing team to develop digital marketing and social media campaigns for aligned retailers and work with graphic designers and creative agency to build the necessary assets
  • Management of the digital marketing platform (and vendor relationship) for the implementation of localized campaigns, including social media, email programs, and landing pages for aligned retailers
  • Stay informed on social and digital marketing trends and best practices
  • Perform regular audits of competitive landscape and develop actionable insights and plans based on data
  • Knowledge of web fundamentals including web design principles and approaches, impact of various technical design choices, and their impact on the user experience
  • Understand SEO best practices, including technical and content, needs to drive organic traffic
  • Communication of ongoing changes and enhancements to retailers and channel teams
  • Bachelor's degree in Marketing or higher
  • 2+ years digital marketing and social media management experience
  • 2+ years experience developing marketing campaigns and working with creative teams
  • Willing and able to travel up to 10% of the time??
  • Strong analytical, decision making, influence, and communication skills?
  • Strong communication capabilities and presentation skills
  • Details-oriented with the ability to meet deadlines and work under pressure
  • Ability to navigate through a complex and highly matrixed organization
  • Flexible and collaborative working style
  • Ability to deliver and receive constructive criticism
  • Adaptable to changing environment and direction of team and project
  • Capable of working with various leadership styles and adjusting approach and engagement techniques
  • High energy individual with a “can-do” attitude
  • Ability to work permanently in the U.S. on a full-time basis
151

Channel Marketing Manager Dach m/f Resume Examples & Samples

  • Create and manage individual marketing plans per major partner across DACH in conjunction with the partner managers and Regional Field Marketing
  • Build excellent cross-functional relationships at a regional, Box HQ and EMEA level as well as with executives in key Partners
  • Budget governance and reporting demonstrating Return on Investment and marketing contribution to sales pipeline
  • Drive marketing programs with key partners including IBM and a number of focus partners – delivering programs to meet the specific partner objectives
  • Be the primary point of communication for our partner managers, working directly with them to
  • Excellent verbal, presentation and written communication skills, fluency in English and German is a must
  • BA/BS (or equivalent) degree or extensive industry experience
  • Previous experience of working with IBM across the defined region is an advantage
  • Self-motivated and self-managed: able to think independently, get feedback, move ahead, while still keeping everyone in the loop
  • Passion for Cloud Technologies
152

Digital Channel Marketing Manager Resume Examples & Samples

  • Work with content, brand, channel and business teams to understand microsite goals and develop plans accordingly
  • Manage microsite opportunities and incorporate key stakeholder feedback into consistent content and user experience upgrades
  • Recommend new digital programs for the STAINMASTER® retailers which will lead to an increase in store traffic and lead generation
  • Understand SEO best practices, including technical and content needs to drive organic traffic
  • Willing and able to travel up to 10% of the time
  • Bachelor's degree or higher
153

Senior Channel Marketing Manager Resume Examples & Samples

  • Advance an integrated marketing strategy to capture a leading share within specific market segments accessed through the independent retail channel
  • Apply data insights and knowledge of integrated marketing, merchandising, product structure, training, pricing, systems and sales coverage, to generate high impact market development programs for each segment
  • Lead a team of Channel Marketing Managers to capture competitive and market data for the identified segments and related products in order to plan, develop and execute independent retail programs throughout Canada and the United States
  • Leverage customer insights, market trends, product trends, competitive trends, syndicated data and research to identify new opportunities and threats
  • Support Channel Marketing Managers in the planning and development of tactical support elements from ideation through deployment
  • Support a master promotional / demand generation process and ensure buy-in/collaboration with accounting, finance, sales operations, brand marketing, legal, product management, product marketing and sales
  • Establish mechanisms and metrics to measure impact of campaigns
  • Define and build a process and supporting metrics to analyze product and program initiatives for effectiveness, ROI and customer satisfaction
  • Define, build and support the product line review process across the organization
  • Conduct necessary market research, mix analysis and competitive insight to deliver meaningful, “category captain” quality line reviews that support company strategy and drive profitable growth
  • Determine market needs and assorting strategies through research, customer interaction and sales force insights, utilizing data and shopper insights to provide recommendations to drive category distribution and market share
  • Maximize the success and ROI of new product launches and merchandising
  • Collaborate with Product Management / Marketing to ensure alignment between portfolio and channel plans
  • Support field events (trade shows, demand creation events, customer specific partnership marketing meetings, annual planning meetings or markets / shows, etc.) relevant to the channel and key retailers
  • Define a process to build, track and forecast annual channel marketing expense budgets
  • Build channel marketing capability through the recruitment and leadership of a high performance team
  • 10+ years combined in brand, category, channel, product, and/or product management
  • Solid background in traditional channel marketing and sales programs with successes deploying marketing campaigns with and through channel partners
  • Prior experience marketing through specialty retail and/or the flooring category
  • Experience in sales, key account management, brand, trade or field marketing
154

Channel Marketing Manager Resume Examples & Samples

  • Develop business, marketing and analytical expertise across all assigned stakeholders understanding their business drivers and the implications of the changing healthcare landscape within the geography
  • Work across all assigned channels and stakeholders to uncover insights that drive business within assigned geography; lead the development process and leverage innovation to find high impact solutions
  • In partnership with cross-functional teams (in sales, marketing, and MABI) analyze insights, identify opportunities, and develop marketing approaches that meet customer and AbbVie business needs
  • Serve as the point of contact for the collection of insights gathered through immersions, customer visits as well as through the work of sales colleagues; communicate these insights to the relevant MHC Marketing teams for further assessment and planning
  • Work with cross-functional teams to ensure alignment of marketing approaches with brand strategies; determine business impact, prioritize and develop programs
  • Advance programs through the marketing promotional approval process ensuring compliance with all applicable compliance policies and procedures; collaborate across the integrated Brand Team and work effectively with individuals across the matrix
  • Roll out approved marketing materials within the assigned geography and appropriate field audiences in partnership with Sales Leadership; establish expectations for implementation, coordinate logistics, establish performance metrics and support training as required for roll out
  • Work with analytical partners in commercial as well as leverage reporting tools(Payer 1View, SP 1View, BOT) to assess and monitor impact of marketing programs; gather customer/channel feedback and make recommendations to adjust and/or develop future offerings
155

Channel Marketing Manager Resume Examples & Samples

  • Product and portfolio management for the OEM & Export businesses. Work with the business leaders to create and prioritize a strategic technology development plan for the business, including identifying new areas of investment/growth. This role will be responsible for product requirements gathering, partnering with offering & product managers, and managing new product launches to the channel
  • Develop sales tools for use by the channel to increase product purchases and system adoption
  • Be the liaison with international customers for product info, pricing and Northford visits
  • Work with the Marketing Communications department to coordinate activities to promote products such as webinars, email and social media. Identify field issues and communicate latest product changes, updates or corrective actions. Provide content for posted and outbound communications
  • Conduct pricing and margin analysis and demand planning to ensure profitability and availability of products. Manage price lists for the channels
  • Facilitate cross-functional teamwork with Sales, Manufacturing, Customer Operations, Engineering and Communications to realize maximum growth within the business
  • Provide input into the development of the HSF Enterprise Solutions strategic business development plan, customer rationalization and SKU rationalization
  • Work with Offering & Product Marketing, Sales and Marcom teams to create and implement "value add" proposition to positively differentiate the business from current and future competition
  • Review documentation related to product line to ensure it is accurate, complete and effective. Work with Engineering and Regulatory on creation/revision of all technical document
  • 5+ years of experience with technical manufactured products
  • 5+ years of experience in a B2B environment
  • Expert in Excel, BI, and PowerPoint
  • Fire alarm or other technical field experience is helpful but not required
156

Channel Marketing Manager Resume Examples & Samples

  • Bachelors degree (or equivalent experience) and minimum of 4-5 years sales/marketing experience, preferably in the retail home center industry
  • Industrial, Consumer or equivalent Marketing experience including planning, strategic development and a track record and accountability for attaining results
  • Strong business/finance acumen,Organizational flexibility and agility; can achieve goals and get things done through others
  • Demonstrated leadership and project management skills
157

Channel Marketing Manager Resume Examples & Samples

  • Develop and produce visual merchandising programs including POP and temporary/semi permanent retail displays for nationwide implementation
  • Manage development of visual merchandising displays that are accurate, consistent and timely
  • Work closely and assist sales team in the development of training and education tools
  • Manage communication between assigned distribution channels; Distribution channels can include Indirect and/or National Retail partners
  • Manage and forecast annual budget
  • Lead retail display design including prototyping, creative briefing, design supervision and routing
  • Support tradeshow and retail event layout and floor plan design for key shows
  • Three years channel development experience
  • Three years managing large-scale projects
  • Five years of retail merchandising or channel marketing experience
  • Five years of experience with Microsoft Office Suite & Adobe Creative Suite
  • One year of sales experience
  • Strong writing ability. Copywriting experience a plus
  • Strong communication skills with a high attention to detail
  • Exceptional organizational skills with an ability to prioritize and multi-task
  • Strong knowledge of retail environment and consumer shopping habits
  • Strong decision making, problem resolution and creative thinking skills
158

Channel Marketing Manager Resume Examples & Samples

  • Act as the liaison between Armstrong Flooring and the commercial market segments, including engaging in segment associations, speaking at relevant events, networking at trade shows, and writing articles for segment publications
  • Identify product gaps, service gaps and unmet needs applicable to the channel and communicate those opportunities to the Product Managers and business team
  • Understand both the channel and the market segments within the channel as well as the competitive landscapes
  • Work with the Product Marketing Manager and Marketing Specialists to develop the launch elements, programs, marketing tools and distribution plans targeted toward each segment
  • Participate in the development of the Marketing budget and Sales budget
  • Be accountable for the Commercial Channel marketing budget and forecasts
  • Work with Sales and Product Management on targeted projects to appropriately price, position and close sales
  • Provide segment-focused sales team training
  • Write creative briefs and marketing plans for marketing communication initiatives
  • Work with our analysts to track the effectiveness of marketing programs and identify growth opportunities
  • Bachelor’s Degree in Business, Marketing or other related field
  • 8+ years of experience in sales and/or strategic marketing
  • Prior flooring or interior product experience
  • Knowledge of the Healthcare, Education, Corporate or Retail contract market segments with B2B sales or marketing experience
  • High-level knowledge of market conditions, particularly within targeted segments as well as knowledge of all company’s products, policies and practices
  • Knowledge of long-range and operational planning techniques
  • Knowledge of marketing segmentation, brand positioning and brand awareness
159

Channel Marketing Manager Resume Examples & Samples

  • 5 - 7 Years Work Experience
  • Experience with a CPG or durable company, ideally in channel management, brand management, insights. or sales, preferably with Dollar Channel and Regional Mass
  • Leading a team of people to achieve results
  • Collaborating with partners and other organizations to achieve results
  • Four year College/University degree
160

Senior Channel Marketing Manager Resume Examples & Samples

  • Lead a team of highly qualified and energetic professionals across all current Retail and ETail accounts
  • Manage the people, processes and budget associated with an extensive portfolio of new and existing products & services for the Americas region
  • Support external customers, sales force, marketing communications, and product management
  • Develop and manage customer strategy/execution across Retail and Etail channels
  • Act as the champion for the Honeywell brand
  • Conduct market/segment channel analysis
  • Develop and manage a calendar of new product launches and promotional programs
  • Minimum of 8+ year business experience
  • Minimum of 6+ years of combined experience in customer marketing, channel management, marketing communications and/or Retail CPG (Consumer Packaged Goods)
  • Minimum of 3+ years of people management experience
  • Demonstrated ability to drive and execute traditional channel management
  • Strong strategic thinking/planning skills and experience, with a proven track record of executing high-impact, results-oriented integrated channel marketing programs
  • Excellent business writing and editing skills
  • Excellent organizational and project planning skills
  • Strong P&L understanding; utilized to manage programs, products, and services offered to a channel
  • Must demonstrate the ability to deliver the product/service value proposition to customers in varied segments in multiple channels
  • Experience growing businesses through traditional channel media, social media, and progressive channel management tools/services
  • Experience implementing channel management systems, which may include marketing automation, loyalty programs, co-op advertising, etc
  • Experience coordinating with marketing communications, graphic designers/creative services teams
  • Strong communication, influencing and negotiating skills with the ability to motivate and build high performance, cross-functional teams
  • 12 Years of relevant experience
161

Channel Marketing Manager Resume Examples & Samples

  • Supports the sales team by driving demand through the ELS (Eaton Lighting Solutions) commercial and industrial (C&I) channel program through key marketing initiatives
  • Minimum 3 years of experience in channel marketing, product marketing and/or partner marketing
  • Minimum 1 year of experience in marketing campaign development and execution
  • Must be authorized to work legally in the United States without current or future company-sponsorship
  • Minimum 5 years of experience in channel marketing, product marketing and/or partner marketing
  • Minimum 3 years of experience in marketing campaign development and execution
  • Experience interacting with partnered customers (i.e. distributors, manufacturer’s representatives, professional trades, contractors or end-users)
  • Experience working with business-to-business customers and translating partnered customer requirements to a marketing communications team to support print, digital and social media platforms
  • Experience in an electrical products industry, ideally lighting or lighting controls
  • Self-starter, proactive, task oriented with the ability to manage multiple initiatives
  • Must be able to work effectively in cross-functional teams at Eaton and with electrical distributors
  • Innovative & versatile with ability to solve customer issues with new idea
  • Great organizational and project management skills to manage multiple priorities, put together a plan, execute to quality and deadline * Strong strategic planning, organizational and interpersonal skills
  • Well-developed verbal and written communication skills
  • Proven ability to drive execution and meet deadlines
  • Polished presentation skills to support the roll out of initiatives
  • Experience using, and proven proficient in Microsoft Office Suite (Word, PowerPoint and Excel)
162

Channel Marketing Manager Resume Examples & Samples

  • Handle all merchant inquiries of the dispute process in compliance with Visa, MasterCard and Discover rules and regulations
  • Work with merchants to develop and institute chargeback action plans; Monitor chargeback practices; recommend ways to reduce fraud and increase revenue for merchants
  • Maintain a high level of knowledge related to Retrieval and Chargeback regulations for Visa,
163

AMS Channel Marketing Manager Resume Examples & Samples

  • Build relationships with Commercial Segment sales team at all levels
  • Build data-driven, integrated marketing plan, partnering with the campaign managers, demand center, solutions marketing and sales and channels stakeholders to develop and execute marketing programs
  • Manage budgets, track and report impact and results
  • Awesome balance of creative and analytical competencies
  • “Delivers the number or dies trying” attitude
  • Data-driven decision maker
  • Modern marketing experience such as orchestrated demand or demand creation models
  • Hands-on experience with marketing automation and CRM tools, processes, and reporting: SFDC, Eloqua, Marketo, OBIEE, etc
  • BA/BS degree in related field. Master’s degree or MBA preferred
  • Strong written communication skills to create and author content, resources and collateral to support program execution
164

Channel Marketing Manager Resume Examples & Samples

  • Create, project manage and deployment of the Global Kofax Partner Newsletter and Global Special Partner Announcements
  • Manage partner enablement webinars on a worldwide basis
  • Develop and implement partner forums and partner focused social media campaigns
  • Coordinate with internal teams to create synergy, gather accurate content and to ensure consistency of message to the Global Kofax Partners
  • Bachelor’s degree with 5+ years of hands-on partner marketing experience
  • Autonomous performance in a faced paced environment
  • Communicate to cross-functional teams across multiple levels of an organization
  • Drive proactive teamwork and consensus across multiple marketing projects
  • Represent Kofax Marketing positively to key strategic and top-level channel partners
  • Evangelize marketing messaging and positioning across constituencies
  • Function in both strategic and tactical matters
  • Deliver on deadlines in changing environment
  • Knowledge of Microsoft Office, SharePoint, Dynamics CRM
165

Channel Marketing Manager Resume Examples & Samples

  • Broad marketing background required including experience developing and executing all aspects of channel marketing plans and reporting
  • Interface with product marketing and North America marketing teams/ecosystems to develop partner ready tools, assets and programs to drive sales growth within the channel
  • Develop comprehensive partner incentive plans to grow channel sales and revenue - considering budget, product mix and timing
  • Execution and support of GTM tactics including customer events, industry conferences, digital campaigns, thought leadership, etc. (Advertising, Industry Trade Shows, Advisory Councils, and other industry events)
  • Develop comprehensive channel partner training programs to include online learning platform, national product webinars, customized Partner training materials and content
  • Interface with select segment strategy functions to serve as sounding board for product strategy and overall product channel readiness
  • Lead efforts to interface with North America Marketing team to customize solution campaigns as re-usable programs to create enterprise demand
  • Event experience and logistical planning
  • Creating and executing on lead gen and demand generation programs
  • Works in cross-functional, matrixed environment - Segment strategy, product managers, Solution marketing, Channel Sales and Sales Engineering teams, Marketing Communications, external agencies and other key stakeholders and contributors to our marketing strategy
  • Program management experience and strong project management skills
  • Telecom experience, product knowledge, channel program strategy and design a plus
  • Must be skilled in Microsoft Excel, PowerPoint and Word
  • Special projects as needed
166

Channel Marketing Manager Resume Examples & Samples

  • Develop quarterly marketing strategies and plans with identified distributors and value added reseller in assigned region that tie to partner and ShoreTel business goals
  • Consult directly with channel partners in defining and developing marketing and promotion plans
  • Assist partners with the execution of these marketing plans, as needed with the goal of making partners self-sufficient
  • Provide on-going development and management of the channel co-op, discount and quarterly incentive programs; manage associated budgets accordingly
  • Provide leadership on field requirements for integration with corporate-run marketing programs and campaigns
  • Monitor programs for sales impact and overall success; contribute to development of a system to manage partner profit & loss, contract and business plan management, and promotional fund ROI
  • Leverage all best practices/tools – examples: seminars, telemarketing, lead generation, and webinars
  • Build awareness and branding of the ShoreTel Partner Program
  • Perform financial analyses, forecasting and studies associated with channel marketing programs for decision support
  • Ensure partner retention, growth and customer satisfaction
  • Act as the regional marketing “Subject Matter Expert” while coordinating efforts with partners, corporate marketing, channel sales, alliance marketing and other ShoreTel field and corporate teams
  • Develop quarterly marketing calendar and quarterly review process and dashboards for assigned region
  • Leverage existing CRM/marketing automation tools to execute campaigns that meet and exceed demand gen goals
  • Provide local support for partner and customer events and coordinate ShoreTel resources as needed
  • Drive and execute field events such as training, demand gen events, webinars, advisory councils and summits
  • Experience in multiple facets of marketing activities including events, campaigns, E-marketing, SEM/ SEO, social media, etc
  • Project and program management skills with demonstrated examples of end-to-end ownership and delivery of multi-faceted marketing programs delivered with or through channel partners
  • Excellent communications and presentations skills
  • Highly motivated individual with a results-driven orientation, capable of multi-tasking within a dynamic organization
  • Hands-on experience with sales and marketing automation systems including Salesforce.com and Hubspot
  • Proven track record of working independently and with sales teams and multiple levels of management
  • Experience in managing budgets and reporting, including Microsoft Excel
  • Understanding of two tier channel model and MDF programs helpful
  • Ability to travel 25-30%
  • Successful capability of driving results through channel partners
  • Ability to resolve conflict
  • 3 years experience with field marketing, channel marketing, or channel sales background
  • Experience within the telecommunications industry; experience with a VAR is plus
167

Channel Marketing Manager Resume Examples & Samples

  • Develop the digital media strategy that drives best in market business performance
  • Work with agencies, Paid Search Manager and Mobile Marketing Manager to develop digital performance plans that deliver customer acquisition targets
  • Drive and own customer acquisition KPI
  • Develop customer acquisition forecast and pacing documents
  • Own SEO plans and manage SEO projects with the support of the Product Marketing Manager and the Content Manager
  • Report on progress against targets and communicate areas of opportunity and learnings to stakeholders
  • Lead, coach and develop two direct reports
  • Manage budget process for performance media channels including spend allocation, monthly reconciliation and re-forecasting
  • Stay up to date on industry trends and new technology and make strategy recommendations accordingly
  • Manage relationships with a high profile agency roster as well as major technology and data suppliers
  • Work with international counterparts to gain learnings and improve platforms and processes
  • At least 6 years’ experience across digital performance channels with a track record of driving outstanding results
  • Excellent analytical skills, a passion for performance and a track record of turning insight into action
  • A solid understanding of digital advertising technology and the ability to work with agencies to troubleshoot technical issues
  • Experience in managing a high profile agency roster and driving a high performance culture
  • Experience managing a high performing team
  • Excellent oral and written English language communication skills
  • Self-motivated, curious with a strong bias for action
  • Experience with tag management software
  • Experience with web/mobile analytics programs e.g., Site Catalyst, Google Analytics
168

Senior Channel Marketing Manager Resume Examples & Samples

  • Build relationships with Channel Sales teams at all levels
  • Build data-driven, integrated marketing plans, partnering with Distributor and Partner Marketing teams, Channel Sales leads, Veritas campaign managers, and solutions marketing teams develop and execute marketing programs that build awareness, engage resellers, and build pipeline
  • Manage budgets, deliverables, and track and report impact and results
  • Identify opportunities for technological and process improvement, quantify impact and contribution of programs
  • Review, measure, analyze and report on the impact of programs on leads, database health and pipeline
  • Excellent at developing relationships with sales teams, customers, partners and distributors
  • Recent Commercial segment marketing experience, ideally in technology and software companies
  • Experience in global as well as regional marketing roles
  • Appreciation for process with propensity for action
  • 8-10 years in a B2B tech marketing role, with ideally 5 years of experience in channel marketing
  • Creative problem solver with a positive can-do attitude
169

Channel Marketing Manager Resume Examples & Samples

  • As a Channel Marketing Manager for the Industrial Safety product portfolio, you will be responsible for developing, driving, and implementing channel marketing activity for a specific group of distribution partners to pursue aggressive growth targets
  • Managing the channel marketing budget to effectively market Honeywell products through partner Co-Op and marketing funds
  • Driving new product and core product line programs through distribution partners to ensure channel success
  • Analyzing, calculating and reporting on business data, including projected and actual channel program revenue and ROI
  • Working with corporate marketing teams and cross functional teams to execute communications to channel partners and measure their effectiveness
  • Establishing and conducting a project management framework in line with strategic growth objective (rigorous process around account planning and program initiatives) collaborating closely with sales
  • Visit partner site on a regular basis to drive partner mindshare and execute channel activities for growth
  • A minimum of 3 years of work experience in channel marketing, product marketing or marketing communications
  • Experience with a large national distributor strongly preferred
  • Experience working with Channel Partners on E-Commerce initiatives
170

Customer & Channel Marketing Manager Resume Examples & Samples

  • Identifies, assesses and solves complex business problems for area of responsibility, where analysis of situations or data requires an in-depth evaluation of variable factors
  • Closely follows the strategic direction set by senior management when establishing near term goals. Interacts with senior management at a client and/or within Accenture on matters where they may need to gain acceptance on an alternate approach. Has some latitude in decision-making
  • Acts independently to determine methods and procedures on new assignments. Decisions have a major day to day impact on area of responsibility
  • Manages large - medium sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture
  • Adapts existing methods and procedures to create possible alternative solutions to complex problems
  • Understands the strategic direction set by senior management as it relates to team goals
  • Uses considerable judgment to determine solution and collaborates to find the best solution for complex problems
  • Upward interaction is with Retail, Consumer Goods, Inductrial and Transportation Digital Customer senior leadership. May interact with peers and/or management/Senior Director level at a client and/or within Accenture
  • Determines and establishes methods and procedures on new assignments
  • Make Decisions that often impact the team in which they reside
  • Manages programs and teams, often Global, and/or work efforts (if in an individual contributor role) at a client or within Accenture
  • Play a wide variety of roles related to delivery and sales, shaping solutions for clients and maintaining and growing industry as their center of gravity
  • Minimum of 4 years Marketing in Retail, Consumer Goods, Transportation and Transportation industries - strategy and design skills
  • Experience in Vendor collaboration
  • Retail, Consumer Goods, Industrial and Transportation industry research
  • Technology solution enablement for business transformation in Retail, Consumer Goods and/or Transportation
  • Must be located within 90 minutes of Toronto or Montreal, or be willing to relocate to these areas
  • Proven ability to build, manage and foster a team-oriented environment
  • Proven ability to work creatively and analytically in a problem-solving environment Desire to work in an information systems environment
  • Excellent communication (written and oral) and interpersonal skills
171

Channel Marketing Manager Resume Examples & Samples

  • As channel marketing manager you will be responsible for developing,driving and implementing channel marketing plans for the HPE Aruba channelpartners in region
  • Work with the extended channel sales and marketing teams to align HPEAruba priorities in market and engage with strategic partners
  • Contribute to the regional marketing plan from a channel marketingperspective
  • Implement channel demand campaigns in order to expand market share andpursue aggressive growth targets
  • Strong focus on demand generation activities through channel partnerand marketing services agencies to grow the channel generated pipeline for HPEAruba
  • Own the channel marketing plan and budget for strategic partners inregion
  • Support cross-BU initiatives in region with other HPE channelmarketing groups
  • Working closely with all aspects of the business to gather and sharechannel insights
  • Understanding changing and differing priorities depending onterritories and how these impact channel marketing
  • A minimum of Five (5) years’ experience in a channelmarketing role working across channel sales and marketing teams required
  • A can-do attitude with examples of marketing projects thathave delivered impact required
  • A strong understanding of the indirect channels for thetechnology industry required
  • Experience working with channel partners to developactionable plans and deliver results required
  • Demonstrated ability to collaborate and generate demand in amatrixed organization required
  • Excellent communications skills, written and verbalrequired
  • Proficient at marketing planning, execution and reportingrequired
  • A desire to further their career in a growing organizationrequired
  • Skilled in working within a sales-driven organizationrequired
  • Must be a strong negotiator able to clearly articulate theBusiness Unit strategy
  • Channel marketing experience in the wireless networkingindustry preferred
172

Channel Marketing Manager Resume Examples & Samples

  • Work with the extended channel sales and marketing teams to align HPE Aruba priorities in market
  • Overseeing day to day channel marketing operations
  • Own the channel marketing plan and budget in region
  • Support cross-BU initiatives in region with other HPE marketing groups
  • A proficiency in English and German (both written and spoken)
  • A can-do attitude with examples of projects that have delivered impact
  • At least 5 years’ experience in a channel marketing role working across channel sales and marketing teams
  • Proficient at marketing planning, execution and reporting
  • Skilled in working within a sales driven organization
  • Strong negotiator able to clearly articulate the BU strategy
173

Channel Marketing Manager Resume Examples & Samples

  • Act as primary liaison between Enterprise Marketing, Field Marketing, and Navisite channel Enterprise leadership objectives leveraging marketing communications and channel enablement methods to align and support the Navisite Channel sales teams
  • Work with Navisite Channel Sales teams to develop and manage marketing strategy and tactics
  • Work with Field Marketing team to support requests for the Marketing Development Funds program for Sales teams
  • Work with Navisite leadership to ensure sales teams have the proper collateral, creative, and other tools to help their sales efforts
  • Participate and manage the development of marketing events based on Sales team requests to build awareness, generate sales leads and increase penetration of services in the marketplace
  • Advise and guide corporate marketing in the design, development, implementation and management of Navisite Partner marketing campaigns and promotions, including direction on website copy
  • Manage marketing budget by tracking expenses
  • Maintain all external Channel Partners portal, Master Agents’ portals, and other marketing oriented sales tools, including training schedule to ensure consistent, correct, and timely information
  • Create Navisite Channel marketing materials including sales collateral, local advertising, newsletters, and awareness efforts. Manage outside agency and other vendor relationships to achieve marketing objectives
  • Create and deliver digital and account based marketing campaign strategies. Write and edit newsletters and other e-marketing tactics
  • Create and manage up to date sales presentations and other collateral for the Navisite Sales teams to use for coordinated and consistent messaging when discussing channel sales programs
  • Utilize ROI methodology to drive marketing decisions
  • Maintain an understanding of Navisite and Enterprise products, services, policies, and business rules to effectively manage the marketing and communication efforts in the role. Analyze competitive research and develop recommendations for messaging, offers and promotions
  • Perform other duties as required
174

Channel Marketing Manager Resume Examples & Samples

  • Develops and executes channel planning and strategy
  • Develops and executes campaign strategies
  • Develops and maintains multi-level relationships within key customer's organizations
  • Analyzes product mix within all channels
  • Executes marketing plans for new product launches
  • Executes customer specific advertising and marketing initiatives
  • Develops, executes and measures customer-specific promotions
  • Directs channel specific display, merchandising and POS strategy
  • Performs channel analysis and intelligence gathering
  • Develops, analyzes, and manages customer programs
  • Creates and manages event-marketing strategies
  • Formalizes trade and/or retail print media plan
  • Reads, summarizes and distributes notated articles related to area of responsibility
  • Manages activities of external agency partners to achieve above accountabilities
175

Channel Marketing Manager Resume Examples & Samples

  • Supporting the Director of Marketing on a Special Project in Bell Mobility
  • As channel marketing manager you will be responsible for developing the strategic distribution plan while driving and implementing channel marketing programs for our channel partners
  • Implementing channel programs in order to expand market share and pursue growth targets
  • Working closely to the product and corporate marketing teams you will support brand development and experiential activities in channel
  • Working with our channel partners to identify activation process, merchandising, compensation, channel communication and training through various channels
  • Creating work collaboration with our National Account Managers to ensure flawless execution
  • Setting goals for the working group, developing organizational capability, and modeling how we work together
  • Strong business and analytic acumen, with the ability to provide structure in an fast paced environment
  • Deliver against key KPI growth targets in a fast paced market, in which the only constant is change…and lots of it!
  • Meet aggressive due dates on project implementation
  • Influence others for shared business gain. (You’re both motivated and motivating.)
  • Not afraid to get your hands dirty. And execute flawlessly
  • Multi-task, multi-task, multi-task. (Did we mention you’ll need to multi-task?)
  • 5-7 years experience in progressive marketing positions
  • Combination of client-side and agency experience a plus
  • Mobile phone/Telecom experience a big, huge, giant plus. (Yes, with a cherry on top.)
  • Promotes a successful attitude, confidence in leadership and teamwork to achieve business results. May serve as proxy for director in key meetings
  • Microsoft Office wiz
  • ‘Customer first’ mentality/Customer Champion
  • A Clutch Performer…the whole team is counting on your leadership!
  • Out-of-the-box thinker
  • Independent worker who takes ownership of tasks
  • Detail and results oriented
176

Channel Marketing Manager Resume Examples & Samples

  • Develop and implement plan for marketing programs/campaigns for the private bank and RIA channels. Ensure execution of marketing programs across print, digital, event, sponsorship, paid, earned media, etc
  • Create communication materials to support programs and maintain content; act as member of cross functional teams (both within marketing, and across sales, product, investments and compliance) to ensure alignment and integration, as well as work with external partners when applicable
  • Provide marketing support for tactical sales opportunities
  • Establish metrics, measure results and use the result to make recommendations to enhance account specific marketing initiatives/programs
  • Bachelors degree (in Marketing or Communications, preferred)
  • 3-5 years relevant experience
  • Strong project management skills with demonstrated ability to manage multiple priorities and deadlines
  • Excellent relationship management skills
  • Ability to work independently with minimal direction
  • Ability to sell proposed recommendations to senior marketing and sales associates
  • Excellent skills in Microsoft PowerPoint; familiar with Microsoft Excel
  • Marketing experience in Financial Services, specifically asset management experience
  • Alternatively, experience working at a private bank or at a Registered Investment Advisor (RIA)
177

Channel Marketing Manager Resume Examples & Samples

  • Executing product launches including strategic and tactical planning, communications, system development, product assortment plans
  • Collaborating with distribution and AFI Sales and Product to develop distributor channel strategies and tactics. Execute those plans, projects, training and programs
  • Participating in quarterly Territory Area Reviews to gather and disseminate information among Product Management, Channel Marketing, Marketing Activation & Insights, Brand Marketing, Innovation and Customer Service
  • Providing fact-based product assortment decisions based on customer understanding, competitive positioning, industry trends, and data-driven regional, CBSA, and retailer-level insights
  • Consulting on retailer product and sales training and certification programs as well as merchandising strategy, budget, pricelist, and order and shipping processes
  • Managing the Unite Program including development, communication, execution and measurement. Consult on Unite funds, the customer engagement process, and implementation of Unite processes across websites
  • Building, tracking and forecasting the Distributor Channel expense budget
  • Supporting field events (trade shows, customer specific marketing meetings, etc.) relevant to our distributors and their key customers
  • 5+ years combined in a brand, category, channel, product management, and/or sales
  • Strong verbal and written communication skills with formal customer presentation experience and the ability to present internally up to the senior level
  • Solid MS Office skills including Excel, Word and PowerPoint
178

Channel Marketing Manager Resume Examples & Samples

  • Develop & Execute customer strategy for target group of channel partners to pursue aggressive growth targets
  • Identify and On Board Channel Partners with access to target customer segments
  • Create Business Plans for new Channels and/or New Products
  • Contribute with regional inputs to Annual Operating Plan (AOP) and Strategic Plan (STRAP) development
  • Drive New Product & Core Product introduction and demand generation thru Channel Partners
  • Conduct in-depth market & channel analysis – Market Trends, Channel Coverage & Penetration, Share of Wallet, Share of Demand, Competition, Pricing, Offering gaps etc
  • Work closely with Product Managers to define positioning, pricing, channel fit and communication for New and Core offerings
  • Establish and conduct rigorous planning and reporting framework to drive Channel Excellence Programs in close collaboration with Sales
  • Establish thorough account planning & execution process to gain partner mindshare and execute channel initiatives for growth
  • In close consultation with Product/Marcom/Sales leads – develop and execute calendar of marketing campaigns and events to build brand awareness and generate demand
  • Act as the champion for Honeywell brand
  • Bachelors degree in Engineering/Commerce/Management
  • Around 8-10 years’ experience in Commercial roles i.e. Channel Marketing, Product and Customer Marketing, Strategic Planning and/or Retail
  • Though this role covers whole of Africa, the candidate needs to have in depth knowledge of markets, customers and channels for Southern and/or Eastern Africa
  • Close understanding of Distribution Channels and offerings for one or more of these offerings: Solar Water Heaters, Air & Water Purification, Electrical Products/Wiring Devices
  • Hands on expertise to create sharp & articulate MS Powerpoint Presentations ^ financial models & business plans in MS Excel
  • This role will involve substantial travel within Southern, East and Northern Africa countries
  • Should have close understanding of market opportunities, stakeholders, decision cycles and competition
  • Hands on Exposure to strategic marketing tools - Value proposition, Voice Of Customer, Segmentation and Pricing. Well versed with Transactional, Value and Strategic Pricing concepts
  • Sound understanding of marcom principles and contemporary tools (digital, social media etc.)
  • Strong negotiating skills & ability to articulate point of view clearly, influence stakeholders and manage conflicts
  • Ability to handle multiple complex projects and drive to the desired results
  • Demonstrated ability to drive customer needs and customer intimacy
  • Be skilled in developing and maintaining relationships with key customers and field sales
  • Possess strong communication and effective leadership skills directly related to problem assessment, problem-solving and execution
179

Channel Marketing Manager Resume Examples & Samples

  • Some travel will be required to attend customer meetings, planning meetings, etc. (up to 25%)
  • Bachelor degree in business administration/marketing or related field required
  • 4+ years’ experience in a marketing role
  • Outstanding organizational and project management skills
  • Must have experience and be comfortable presenting in front of customers
  • Digital/E-Commerce marketing experience
  • Demonstrated ability to manage multiple projects and timelines
  • Ability to work under pressure and meet deadlines
  • Attention to detail and accuracy
  • Knowledge of Sales and Marketing principles
  • Some travel required (up to 25%)
  • Shopper/Channel Marketing experience
  • Proficient in excel and powerpoint
180

Channel Marketing Manager, Greater China Resume Examples & Samples

  • 7+ years of relevant work experience in event marketing management, marketing program management, sales and/or sponsorships
  • Experience managing marketing programs with budgets of $3M++
  • Demonstrated competence presenting recommendations and gaining alignment with cross-functional teams and leadership
  • Experience building demand generation programs to drive pipeline and revenue targets
  • Familiarity with contracting and accounting process for sponsorship administration
  • Existing knowledge of industry marketing tools, such as Salesforce and Marketo
  • Bachelor’s degree in relevant field of study
  • Background with technology industry or global consumer brand
181

Channel Marketing Manager Resume Examples & Samples

  • Partners with Channel Marketing Manager to develop strategic account initiatives, drive execution and project management of all plans. This effort is done by coupling team input with an eye toward leveraging branded products
  • Identifies channel-specific product and promotional opportunities for specific accounts. These efforts should fully consider brand marketing, product marketing and NPD work
  • Partners with sales on the marketing, merchandising and promotions needed in support of driving sales of corporate brands
  • Interacts with Merchandising peers in developing customer-compliant merchandising programs for account-specific products and programs
  • Coordinates presentation materials, samples and concept boards necessary for specific account meetings
  • Works with sales representatives in preparing for and participating in customer sales presentations
  • Assists sales in developing competitive review analysis for specific accounts
  • Works directly with forecasting and order management with each element of the team to ensure timely information is provided, meeting customer complete and on-time measures
  • Leads weekly customer meetings with cross-functional teams
  • Assists with analysis of product performance providing recommendations of new items and categories
  • Monitors competitive product and trend performance to ensure the development of products and programs that will maximize the potential for appropriate accounts
  • Ability to work with category management, market research and POS data to determine market and product strategies
  • Manages P&L and other budgets for account
  • Bachelor degree is required, preferably in Business, Marketing, or a related area of study
  • 1+ years of experience in a marketing or sales role is required, preferably with a consumer products company
  • Excellent oral and written communications skills – must be comfortable presenting to accounts and senior leadership
  • Strategic reasoning and critical thinking – analyze wide range of inputs, identify opportunities, develop strategy
  • Ideal candidate must have the ability to work cross functionally within a matrix organization; influencing decisions, driving the business and inspiring cross-functional teams
  • Strong analytical skills and must be detail oriented and self-motivated
  • Must be proficient with Microsoft Office suite (Word, PowerPoint and Excel)
  • Ability to travel approximately 25%
  • Local Candidates Only
182

Channel Marketing Manager Resume Examples & Samples

  • Collaborate with segment and category managers to ensure alignment in marketing, product and sales activities
  • Own marketing relationship with key retail accounts and work with Motorola sales Account Executives to jointly create and execute co-marketing plans. Marketing plan elements to include in-store POS and eTail merchandising, end user demand generation (retail circulars, digital inserts, web banners, email, social media, etc), and retail promotions
  • Interlock with key marketing personnel of strategic alliance partners to develop joint marketing activities between Motorola and retail accounts
  • Work with internal resources and third-party agency to develop custom marketing assets as needed
  • Implement and Manage effective storefront merchandising strategy including product display and POP to maximize retail sell out
  • Understand the competitive landscape and trends in consumer buying behaviors, and be able to develop appropriate responses and actions
183

Channel Marketing Manager Resume Examples & Samples

  • Build executive level mindshare and relationships with key partners like CDW, SHI, Insight, SoftwareOne and Ingram Micro
  • Drive Quarterly QBRs to drive increased revenue and market share within these key partners
  • Develop a scalable global partner marketing program to accelerate partner contribution to revenue across North America, EMEA, APAC and LATAM
  • Provide marketing programs and assets to support partner acquisition strategy
  • Manage online partner portal
  • Create high quality marketing assets and sales tools for channel partners
  • Work with Demand Center team to repurpose assets for the channel
  • Manage cooperative marketing programs and funds with channel partners
  • Evaluates current channel marketing mix and assists in defining and designing the co-marketing
  • Analyzes and report progress against campaign goals and ROI
  • Lead new product introductions efforts within channel including collateral development, communication strategy, co-marketing deliverables, training tools and execution
  • Develops and manages channel marketing budget and expenses including Channel MDF
  • Programs
  • Manage End-user demand generation activities together with aligned channel marketing activities
  • Develop a channel lead waterfall program aligned with overall marketing lead process
  • Actively seeks to identify opportunities for creation and implementation of new integrated marketing program offerings that increase lead generation and productivity focused on partners in conjunction with end user demand generation
  • Be part of the transformation process the Demand center is undergoing towards an account based marketing approach
  • Administer budget, expense, and tracking of effectiveness of all programs and initiatives assigned
  • Work with local field marketing and channel partners to implement strategies and programs
  • Participate and proactively contribute to the annual marketing plan development process
  • Work with marketing services to create supporting materials tailored to meet partner requests
  • Team up with Sales organization in reaching revenue plans
  • Align with sales team in driving the partner marketing programs
  • Define, develop and deliver key metric reports weekly/ monthly/annual as needed
  • Minimum of Five(!) year experience in a technology marketing role
  • Ability to build long terms executive relationships within our partner ecosystem
  • Drive alignment with sales teams
  • Experience with social media and marketing automation platforms
  • Marketing copy writing and creative direction skills
  • Sales productivity driving program development and implementation experience
  • Strong understanding of demand generation programs platforms
  • Experience with Excel and budget spreadsheets
184

Channel Marketing Manager Resume Examples & Samples

  • Manage the channel marketing budget to effectively market Honeywell products through partner Marketing Development Funds (MDF)
  • Work closely with product and corporate marketing teams to support brand development
  • Drive new product launches through resellers and distribution partners, supporting the efforts of pre and post launch activities to ensure channel success
  • Analyze, calculate and report on business data, including sales revenue (and projections), channel program ROI, channel ASPs and product margins and new product launch success
  • Work with corporate marketing teams and cross functional teams to execute communications to the channel including newsletters, webinars and bulletins and measure their effectiveness
  • Ensure Voice of Customer (VOC) excellence from the channel partners as required for marketing programs, promotions, product development, competitive intelligence, pricing etc
  • Conduct and develop quarterly business reviews (QBR) with channel partners
  • Participate in the development of annual partner business plans alongside sales teams
  • Visit customer sites and drive and execute regional channel events – 50% travel. Travel sometimes is outside of designated region. This position can be based in any Honeywell Southeast location, preferably in Fort Mill, SC
  • A minimum of 3 years of work experience in channel marketing with resellers, Distributors, DMAR’s or in channel eCommerce
185

Channel Marketing Manager Resume Examples & Samples

  • A bachelor's degree in Marketing, Business Administration, or other related discipline. We will consider other degrees with relevant experience
  • 4+ years of business experience, including experience in Product Marketing, Sales, Trade Marketing and/or Consumer Packaged Goods (CPG/FMG), preferably in the home improvement industry. You should have the ability to manage a diverse customer group and portfolio
  • Experience with the plumbing industry and B2B sales/marketing is ideal
  • Practiced strategic thinking and planning capability and experience
  • Superior presentation skills and comfort with a variety of audiences, both internal and customer facing
  • Advanced interpersonal talents and excellent written and verbal communication skills
  • Ability to work with diverse multi-national teams effectively
  • Solid merchandising sense and problem solving skills
  • Project Management experience within a milestone driven organization
  • Superior MS Office skills including Excel, Word and PowerPoint
  • The ability to navigate in a large corporation while thriving in a smaller, entrepreneurial business
186

Channel Marketing Manager, Indirect Resume Examples & Samples

  • Ability to understand buyer needs and clearly translate to customer centric messages
  • Ability to analyze and interpret data
  • Ability to communicate orally and in writing in a clear and straightforward manner
  • Ability to communicate with all levels of management and company personnel
  • Ability to make decisions and solve problems while working under pressure
  • Ability to prioritize and organize effectively
  • Ability to develop, communicate, present, and implement strategies and tactics
  • Ability to manage and deliver against several initiatives simultaneously, in fast-paced, dynamic environment
  • Ability to think creatively
  • Ability to work independently and collaboratively
  • Project management skills and tracking details
  • Knowledge of business-to-business marketing strategies and tactics of data and cable television products and services
  • Ability to travel domestically up to 50%
187

Senior Partner Channel Marketing Manager Resume Examples & Samples

  • Own the overall CSP business plan for CDS identifying new opportunities for cloud growth in partnership with BGs
  • Ownership of the business requirements to enable technical solution delivery to Microsoft operations internally and to partners externally
  • Own field and partner value prop with asset delivery, and work with the GTM teams to build the right partner campaigns for customers that drives cloud sales
  • Professional Experience
  • Experience: 3+ years in a product management or commercial channel category role
  • Communication: Confident communicator with an ability to influence executive stakeholders at the GM level
  • High Performer: Highly driven individual who consistently exceeds goals
  • Collaborative: Ability to work across a diverse set of stakeholders across multiple complex businesses
188

Senior Channel Marketing Manager Resume Examples & Samples

  • Manage the online store including promotions, test and learn, continuous improvement, product pricing, content personalization, and other store level details
  • Partner with product divisions to ensure that the right assortment from each division is available on the site and that gaps in assortment are identified for sourcing and partnership opportunities
  • Based on a thorough understanding of the market and in collaboration with both sales and product divisions, ensure proper pricing is executed online and through the sales force to maximize customer lifetime value
  • Identify and prioritize market growth opportunities to achieve sales and margin growth targets based on acquired insights
  • Conduct effective market research and competitive analyses and translate that research into content, new products, new programs, and product improvements by providing leadership and execution to a multi-functional team
  • Develop revenue, cost of goods, and expense forecasts; ensure that all forecasts are supported with appropriate execution / staffing plans
  • Generate reports and analytic-based insights from ecommerce and overall business generated data including managing the implementation of a tagging strategy in collaboration with IT and the technical implementation partner
  • Travel with sales force to support efforts to convert customers to purchase Medline products. Provide timely follow up to sales forces by answering product questions via e-mail and phone
  • Negotiate pricing with product vendors for materials and finished goods in conjunction with Medline division partners and with marketing and IT partners for software and professional services. Partner with vendors on innovation, development, and supply chain activities
  • At least 5 years experience in marketing and/or product management
  • Experience negotiating with outside vendors and internal resources including negotiating contracts, prices, resolving service issues and reconciling differences
  • Experience collecting and analyzing ecommerce and financial data
  • Experience managing an ecommerce capability
  • Additional
  • Experience and skills in influencing, leading and directing individuals in multiple functional areas
  • Experience presenting to and communicating with various audiences (ex. sales reps, sales leadership, division leadership, and executives)
  • Experience taking the steps to ensure the assignment/ project is accomplished within tight timeframes
189

Channel Marketing Manager Resume Examples & Samples

  • Partners with Sr. Channel Manager to develop strategic account initiatives, drive execution and project management of all plans. This effort is done by coupling team input with an eye toward leveraging branded products
  • 5+ years of experience in a marketing or sales role is required, preferably with a consumer products company
  • Must be proficient with MS Office suite, PowerPoint and Excel
  • Ability to travel is required – approximately 25%
190

Channel Marketing Manager Resume Examples & Samples

  • Develops targeted marketing programs and tools with and through partner and for existing clients
  • Works closely with the partner and client sales teams to understand sales strategies, the market environment and customer needs. Coordinates and facilitates workshops to identify growth potential and to develop programs to increase customer penetration and to accelerate partner adoption
  • Defines marketing controlling and measurement of results to make ongoing enhancement
  • Manages the allocated marketing budget to drive optimized investment and ROI
  • BA or equivalent in Marketing & Business
  • Understanding of marketing goals, marketing mix and buyer´s journey
  • Enthusiastic, outgoing, and good networking skills
  • Team player with strong initiative and strong communication skills and loves working in a high-pace environment
  • Ability to perform in a dynamic and fast-paced environment
  • Strong verbal and written communication skills in German and English
191

Associate Channel Marketing Manager Resume Examples & Samples

  • Responsible for supporting marketing efforts in Airline channels. Assess needs of airline partners and develop marketing strategies and campaigns to drive revenue and awareness of Gogo products and airline-branded Wi-Fi and streaming entertainment
  • Develop strong working relationships with airline partner counterparts understanding their issues and needs
  • Determine the key levers that grow the business within these channels and develop integrated marketing plans and timelines to pull those levers to drive growth
  • Assess program performance and refine programs and/or products working with airline account managers
  • Work with analytics organization to measure effectiveness of marketing campaigns and report results to internal organization and airline partner
  • Demonstrate effective project management skills to drive execution cross-functionally
  • Manage budgets for assigned campaigns. Deliver marketing programs on time and within budget
  • Contribute to overall Integrated Marketing team planning process and aligning to the goals of the Global Airline Business group and the integrated marketing team
  • Manage the creative development process for marketing campaigns, including developing creative briefs to launch campaigns and providing timely and insightful feedback on creative presentations to internal Creative team
  • Partner with consumer insights, Global Airline Business group, pricing, product and agency partners to identify compelling, effective information when developing marketing campaigns/materials
  • Partner with product teams to support airline-facing communication of technology, service or product roll-outs and enhancements
192

Channel Marketing Manager Resume Examples & Samples

  • Develop quarterly marketing strategies and plans with identified DMR’s in assigned region that tie to partner and ShoreTel business goals
  • Understanding of how to work with Value added Distributors
  • Leverage all best practices/tools – examples: lead generation, webinars, events etc
  • Act as the Marketing “Subject Matter Expert” while coordinating efforts with DMR’s, Corporate Marketing, Channel Sales, Alliance Marketing and other ShoreTel field and corporate teams
  • Become an expert on the ShoreTel MDF program and ensure 100% MDF spend by identified DMR in the assigned region
  • Provide tracking, measurement and reporting on the metrics of the channel marketing programs and campaigns
  • Develop quarterly marketing calendar and quarterly review process and dashboards
  • Mange the DMR budgets to ensure money is spent on lead generation activities that can be measured
193

Channel Marketing Manager Resume Examples & Samples

  • Develop quarterly marketing strategies and plans with VAD’s, Service Providers and ShoreTel business goals
  • Assist partners with the execution of ShoreTel marketing campaigns and program as needed with the goal of making partners self-sufficient in executing a marketing strategy
  • Act as the Marketing “Subject Matter Expert” while coordinating efforts with partners, Corporate Marketing, Channel Sales, Alliance Marketing and other ShoreTel field and corporate teams
  • Become an expert on the ShoreTel MDF program and ensure 100% MDF spend
  • Develop annual marketing calendar and quarterly review process and dashboards for assigned partners
  • Leverage existing CRM/marketing automation tools to execute campaigns that meet and exceed demand generation goals
  • Provide local support for events and coordinate ShoreTel resources as needed
  • Drive attendance in executing field events such as demand generation, webinars, advisory councils etc
  • 7-10 years’ experience with field marketing, channel marketing or channel sales background
  • Education: BA or BS minimum; MBA preferred
194

Channel Marketing Manager Resume Examples & Samples

  • Collaborate with business unit counterparts to establish new account marketing goals and develop strategic and tactical plans to achieve them
  • Drive testing discipline and expansion / innovation
  • Track and review campaign performance and generate recommendations based on learnings, established best practices and competitive landscape
  • Establish and drive capability roadmap
  • Act as a subject-matter expert with business unit counterparts and on cross functional projects
  • Stay up-to-date on the latest marketing trends and bring innovation and new thinking to the group
  • Coordinate and execute enhancements and tests with internal Chase teams and third party vendors
  • Maintain reporting on channel performance and individual test results
  • 5+ years of marketing experience, preferably in the credit card industry
  • Proven understanding of the Card Program P&L and the essential drivers impacting profitability
195

Channel Marketing Manager Resume Examples & Samples

  • Work with wholesale sales team to support the positioning of accounts in the market place, and leverage marketing assets to meet targets, in line with positioning
  • Work with customers to best align LS&Co. marketing assets to the customer's own marketing initiatives to drive revenue increase
  • On exception, coordinate production of customer-specific brand assets, following brand guidelines / seasonal direction and validating with brand partners prior to execution in accounts
  • Define on-floor needs for accounts; Adapt and apply global on-floor strategies to the marketplace and Integrate with Campaign POV; Adopt standardized retail processes - identify channel and geo-specific needs
  • Monitor retail marketing KPI’s and identify local team needs, tools and resource requirements
  • Work with Levi’s® Owned & Operated Stores, and Franchise teams to execute retail marketing activation programs
  • Work with brand teams in market to partner on full execution of marketing in region
  • Support Brand Environment with shop-in-shop installs and oversee execution of visual brand standards in all channels
  • Collaborate with Brand Marketing / Environment and Creative Services to provide input regarding retail (O&O and Franchise) needs, consumer needs and opportunities
  • 5+ years of experience related to developing and executing all or a significant portion of the customer marketing and on-floor experience to drive traffic increase and in-store conversion
196

Associate Channel Marketing Manager Resume Examples & Samples

  • Development of distributor marketing plans to be clearly described and measurements to be defined and agreed upon with a balanced focus on both internal and external mind share and market share
  • Regularly review and analyze all implemented marketing activities and share best practice across all parties involved. Issue marketing guidelines accordingly
  • Ensure Distributor marketing plans contain a well-balanced mix between demand generation, inbound marketing and social media
  • Define relevant KPIs and design dashboard accordingly
  • Tailor any marketing collateral to the channel’s needs
  • Actively participate in internal quarterly reviews of the main distributors
  • Serve as day-to-day interface with distributors, including (adhoc) marketing related questions for the market and region
  • Create quarterly reports with analysis of funnels to leverage metrics from marketing plans
  • 1-3 years (channel) marketing experience, in a broad area of marketing disciplines, demand generation marketing, in-bound marketing and social media
  • Experience in B2B environment is a must
  • Must display a positive ‘can do’ attitude and proactive, flexible work ethic
  • You understand cultural differences as this position will interface with other colleagues outside of the U.S
  • Travel: 10% (primarily US)
197

Channel Marketing Manager Resume Examples & Samples

  • To support the execution of a Sales Enablement Channel Marketing and Communications Strategy for the Corporate sector in conjunction with the wider commercial, sales, propositions, operational and central marketing teams
  • To anticipate, identify and react to channel requirements for sales communications and tools, supporting existing and new proposition development – including time spent with our customers
  • To support the development of the event and hospitality programmes that support growth and transition of the products and services our customers take to next generation technology, so that we build market share
  • To support the development of a Digital approach, including content, for both new and existing propositions in conjunction with the wider commercial, sales, propositions, operational and central marketing teams
  • To support the development of a Sales enablement and Digital function that can support the mobile needs of the Major and Public sector organisation in the short term. Including the management of internal communications content and delivery mechanisms for sales enablement communications
  • Support sales directly with partner visits and by providing suitable Corporate B2B training tools. Represent EE and BT at appropriate events
  • Direct customer insight and competitive intelligence teams to conduct research in support of the plan
  • Demonstrable experience leading Marketing planning and execution in a telecommunications and IT business
  • Experience in supporting and partnering a high performing sales team
  • Demonstrable commercial experience, encompassing marketing lifecycle management (lead, adoption and retention) for ROI frameworks
  • Marketing investment management
  • Great stakeholder and vendor management
  • Ability to define ROI framework principles, objectives and strategy
  • Able to create and implement effective communication channels/techniques to drive motivation and business performance within the organisation
  • University + level education or commensurate experience
198

Channel Marketing Manager Resume Examples & Samples

  • 4+ years of Marketing experience within a partner-friendly Software-as-a-service (SAAS) organization
  • Experience and a track record of driving adoption, growth and results for an established product
  • Excellent project management skills and proven ability to deliver on short and long-term timeframes
  • Proven ability to understand complex ERP software applications (accounting, financial, CRM, etc.)
  • Self-starter, creative thinker, excellent listener, communicator, and influencer
  • Proficiency with: salesforce.com or similar CRM, web conferencing tools, MS Office Suite
  • Strong preference will be shown for those with a combination of prior experience in
199

Senior Channel Marketing Manager Resume Examples & Samples

  • To drive sales growth and optimize customer value Manage team of Channel Marketing Managers and contractors located throughout APAC Ensure strong sales and marketing alignment through cross functional collaboration to improve retail marketing execution
  • Develop & maintain productive relationships with all functional departments and internal/external stakeholders at regional and corporate level
  • Lead, develop & manage regional Interactive/online strategy & execution, online promotions & web experience
  • Work with PR to provide guidance to countries on harnessing effective usage of social media to drive WOM and brand preference
  • Manage and optimize marketing budgets & mix within targets, track usage effectiveness & ROI; work with countries on execution of retail strategy
  • Manage Product Launch process, conducting and leading weekly meetings with PLM, Marcom and PR teams
  • Ensure launch deliveries are on schedule based on changing product launch schedules
  • Determine marketing deliveries required for each product launch based on channel strategy
  • Develop product launch Power-point presentation as required working with Product team to deliver quality sales presentation and training tools
  • Support global initiatives and to deliver marketing messaging, positioning to the channel, consumer and verticals
200

Channel Marketing Manager Resume Examples & Samples

  • Responsible for communicating all channel programs, promotions and provide on-going metrics and analytics to roll up to global number
  • Work closely with the Channel Marketing Director to ensure the global channel marketing goals are met
  • Strong project management skills. Can balance multiple projects and work with multiple stakeholders to achieve aggressive timescales within budgets
  • Networking and relationship building skills
  • Proven marketing experience; with exceptional written and verbal communications skills
  • Previous experience in a Channel Partner marketing role
  • Marketing or related business degree or equivalent
  • Chartered Institute of Marketing Diploma (CIM)
201

Channel Marketing Manager Resume Examples & Samples

  • Leader with a knack for relationship building and ability to work cross-functionally across sales, operations, marketing, and training teams
  • Passion for sales enablement and channel marketing
  • Demonstrated ability to make decisions that impact sales, revenues, and operations
  • Broad scope experience across business channels
  • Energetic, self-starter with ability to lead and motivate, from key stakeholders to front line
  • Customer centric approach to marketing with strong knowledge of current channel trends and sales processes
202

Channel Marketing Manager Consumer Products Resume Examples & Samples

  • Charged with achieving specific targets in association with identifiable accounts or particular segments of the business
  • Ownership and answerability to Leadership for established measurable objectives within all accounts/business segments within your management umbrella
  • Evaluate analytics to determine which promotions are most effective and which to use to overdrive strategic goals
  • Support Channel team on Line reviews procedures through detailed reporting, presentation development, Data mining and Plan-o-gram creation
  • Manage new product launches, seasonal and promotional commercial strategy and implementation working cross-functionally with the product, other channel, finance, supply and demand planning, brand, field marketing and sales teams
  • Develop pricing strategy and maintain pricing and price promotion parameters
203

Channel Marketing Manager National Accounts Resume Examples & Samples

  • Work with National Account Sales organization directly to find solutions to achieve sales goals while meeting profitability margins and channel metrics
  • Support Channel Management team on Line reviews procedures through detailed reporting, presentation development, Data mining and Plan-o-gram creation
  • Develop Promotional Decks & sell thru support materials by coordinating with team of internal graphic designers
  • Manage the daily channel marketing strategy for selected brands with strategic customers in the commercial channel
  • Work with our product marketing teams to identify and implement growth initiatives within our current product ranges as well as expansion areas
  • Sets success metrics for launch and promotional plans, encompassing financial and non-financial metrics. Analyzes results at the channel level of new product launches and merchandising initiatives. Utilize this information for recommending future projects
  • Reviews brand and merchandising messaging and tactics to make sure they comply with overall channel strategy and make recommendations on improvements for a better customer experience within specific accounts
  • Provides brand, product and management team competitive insights and recommendations
  • Ability to work in a fast-paced team environment essential, with a high degree of flexibility and tolerance of change
  • Works closely with the sales team to manage listings in order to maximize sales and profitability via mix management
204

Senior Partner / Channel Marketing Manager Resume Examples & Samples

  • Lead the WW OEM consumer GTM strategy in partnership with corp marketers, field marketers, sales team and two other consumer focused marketers
  • Guide and coach high impact team and take their careers and skills to new levels. Lead with a growth mindset so team takes smart risks, drives creativity and ultimately impact and brings insights/learnings back to the broader org
  • Build the plan and vision to GTM with OEMs in the consumer segment in the most scalable and innovative way
  • Partner with retail channel marketing to align investments and marketing motions so the ecosystem goes to market collectively
  • Represent the voice of our OEM partner through their feedback, act on feedback so OEMs have what they need to deliver our strategy
  • Find alignment across the consumer strategy within the ecosystem, use those areas to drive growth and our strategy together
  • Ensure successful rollout and uptake of the Microsoft consumer strategy across our top global multinational OEM partner accounts via influencing key stakeholders at the right seasonal moments
  • 7+ years of working in the sales and marketing field, with the S&M field or with partners
  • 5+ years consumer marketing experience, ideally in technology
  • Manager experience preferred
  • Proven ability to drive marketing through other teams, preferably with partners or field
  • Ability to scale through other teams and work on multiple projects simultaneously
  • Experience driving change and challenging the status quo through grit and resilience
  • Bachelor’s degree, Marketing highly preferred
205

Channel Marketing Manager, VP Resume Examples & Samples

  • Lead a team of marketers to raise brand awareness and deepen client engagement across channels
  • Continue to build a best in class, highly efficient, creative and strategic channel marketing function
  • Bring creative and strategic thinking as well as innovative ideas to the table to energize marketing and client facing teams
  • Develop highly effective marketing plans that channel marketing teams can leverage and customize for use in their regions
  • Be a digital evangelist in helping channel marketing teams embrace and leverage digital as part of their marketing plans
  • Build strong relationships with senior EMEA and global client facing, marketing and product team members
  • Present strategic marketing plans and timely and relevant marketing updates and ideas in key meetings
  • Partner with outside vendors including media buying, creative and digital agencies to deliver initiatives that stand out in a crowded and competitive market
  • Partner with key stakeholders from client facing, marketing and product teams to develop and implement high impact marketing strategies leveraging all marketing platforms including paid media, digital, multimedia, events, sponsorships etc. to achieve measurable business objectives that are in line with business and firm strategic objectives
  • Build strong relationships with the UK, Nordics and Sub-advisory client facing teams to facilitate communication, proactively identify opportunities and challenges, and support execution of marketing efforts
  • Champion and leverage digital marketing strategies to drive targeted communication strategies
  • Work with digital marketing managers to establish metrics and benchmarks for key programs and marketing activities
  • Provide marketing and communications support as required
  • Work with client facing teams to develop and execute channel events strategy
  • Work with regional and broader marketing teams to build new collateral to help our audience further understand our strategies and products
  • Coordinate with compliance to ensure all materials produced are fully compliant with regulations
  • Manage external vendors, where necessary, in the production and execution of product advertising, events and other client marketing campaigns
  • Compile, analyse and present metrics reports on campaigns and consult on how to move forward based on these metrics
  • Solid understanding of financial markets with 10-20 years’ industry experience in intermediary and institutional marketing in the EMEA asset management industry, particularly the UK, Germany and Italy
  • Extensive management experience including experience managing team members in remote locations
  • Demonstrated record of success in supporting client facing teams in acquiring and retaining clients and assets through execution of integrated marketing programs
  • Best in class project management skills and experience in developing, presenting and executing initiatives
  • Strategic and analytical thinker able to provide creative and practical solutions
206

Senior Channel Marketing Manager Resume Examples & Samples

  • Develop, manage, and implement the channel marketing programs and regular partner communications, including newsletters, webinars, events, social media, partner portal, partner communities, email communications, and more
  • Manage channel investments (e.g. MDF); allocation process, compliance and ROI
  • Collaborate with extended marketing team to ensure simple and consistent approaches to channel across regions; ensure close alignment of corporate activity to channel priorities, strategies, and programs
  • Develop and manage all marketing assets needed to support channel programs, including written materials and presentations, the North America section of the partner portal, and all other content needed for partner activities
  • Lead cross department teams in delivering assets, tools and deliverable on time and within budget
  • 5 plus years B2B channel marketing experience, preferably for a software company
  • Excellent communication and presentation skills with proven track record of growing demand in the channel and working with channel partners
  • Strong analytical acumen and a keen ability to prioritize workload based on business impact
207

Channel Marketing Manager Resume Examples & Samples

  • Define quarterly channel marketing plans (both consumer and commercial) in accordance with overall business goals and objectives. The plans cover retail/e-tail, distribution and DMR/B2B
  • Execute marketing plans (owned or paid) with KPIs in mind, analyze results and optimize
  • Develop channel-wide demand generation programs, promote to external stakeholders, and track results
  • Oversee the ASUS Valued Partner Program and manage KPIs in terms of partner recruitment, resource management as well as outbound communication
  • Collaborate with industry partners, manage MDF with a critical eye on ROI and its end to end process including creation of MDF plans, approvals, briefing and content creation, and POE collection/approval
  • Define merchandising strategies best for ASUS Open Platform products, target customers/channels and best practices. Duties include creation of merchandising solutions, sourcing/asset creation, implementation and results tracking
  • Manage channel marketing deliverables, including ownership of asset creation in collaboration with the Sales, Product Marketing and Design teams
  • Maintain channel events calendar (ASUS’ own and customer events), plan, execute and analyze results
  • Budget management including co-marketing budget, partner MDF and other funds
  • Quarterly review with key partners to set goals and ensure targets are met
  • Perform supervisory responsibilities including KPI management and continued development of the team’s capabilities and knowledge. Report on behalf of the team at Business Review meetings
  • 5 years of experience in CE or IT marketing
  • Excellent presentation skills, ability to define effective marketing tactics, strong negotiation and financial analysis skills
  • Knowledge of Business to Consumer and Business to Business, including process and key players
  • Been exposed to working within the retail to consumer space or packaged goods marketing
  • Passionate attitude for sales and marketing as an enabler for a company’s growth
  • Experienced in building partnerships that help customers grow their businesses and deeply understands customer relationship-building as a discipline
  • Discipline of working with people; is structured in his/her approach to leading teams through complex channel marketing process and resource management
  • Experienced and adept at getting people working towards a common goal; consistently demonstrates strong people management skills
  • A leader who consistently demonstrates integrity and honesty
  • Knowledge of major accounts, their customers and their industry challenges
  • Good understanding of PC technologies, able to deliver product messaging and value position verbally and written
  • A keen understanding of the creative aspect of marketing, well versed in digital and print creative process and able to communicate to the production team and influence the process
  • Capable at copywriting for technical products and asset creation from the ground up
  • Organized with strong prioritization skills
  • Excellent written and verbal communication skills in English
  • Technology experience, particularly in PC components is preferred
  • Program management experience is a plus
208

Channel Marketing Manager Resume Examples & Samples

  • Initiate, scope, plan and execute partner incentives programmes working with the Enterprise sales teams; evaluate and report on success of programmes
  • Influence and implement the Enterprise BU requirements into the new Partner interface which is focused on creating a unified partner community across Inmarsat via a new portal
  • Be a key contributor in the design, implementation and management of a partner community programme which will include certification, rewards, initiatives and partner interactions
  • Lead the sourcing, design and launch of an user-friendly digital mobile sales tool-kit which will be used by teams across the EBU
  • Managing the rollout of new forms of partnerships with the current channel, such as teaming agreements
  • Provide assistance in the development and implementation of the channel strategy through channel mapping and working with the sales teams to recruit new Partners
  • Coordination with Enterprise’s marketing communications and product and services teams to ensure coherence of distribution policy and specifically Inmarsat’s commitment to primarily use an indirect channel
  • Graduate with degree in marketing/international business, or proven experience in a channel marketing role
  • Minimum 3+ years’ experience of channel marketing in a globally diverse business, preferably within a high-technology, service oriented business
  • Experience of scoping and implementing channel sales incentive programmes
  • Solid experience of working with CRMs and marketing automation tools
  • Well-developed inter-personal skills with the ability to gain the trust and cooperation of external and internal customers
  • Excellent communication and influencing skills across a variety of audiences
  • Ability to assess business requirements and deliver appropriate solutions
  • Highly computer literate with proficient MS Office skills and CRM knowledge eg SFDC
  • Commercial acumen and an innovative and imaginative thinker
  • Experience of working in a matrix organization and international go-to-market channel experience
  • Proactive ‘can do’ approach to work
  • Your working language is English with excellent written and oral communication skills written and oral communication skills; flexible disposition with the ability to communicate effectively at all levels both within the business and outside
  • Experience of confidently and successfully working across all levels of an organisation
209

Channel Marketing Manager Resume Examples & Samples

  • Create a co-marketing program for all channel partners which include government partners, platform and product partners, and other strategic alliance partners including professional services firms (accountants, business consultants, attorneys, etc.)
  • Build a playbook to expand and grow the channel marketing program
  • Work collaboratively with Zenefits’ channel and alliances executives to identify opportunities and drive leads to sales organization through partnerships
  • Manage and execute marketing activities to generate demand through channel partners such as webinars, blog posts, co-authored eBooks, research reports, etc
  • Implement robust lead tracking processes to rigorously measure the ROI of all partner co-marketing activities
  • Support activities from business development, government, platform, and accounting partners
  • Support the field marketing and channels and alliances team for offline events with partners
  • Build materials and content to engage partners and drive leads
  • Create opportunities and incentives for new partners to join our channel programs
  • Work with VP of Customer Community to create and execute customer marketing programs to upsell and cross sell to base of 10,000 customer companies
210

Channel Marketing Manager Resume Examples & Samples

  • Responsible for planning, execution, and reporting of marketing activities and programs to support Commercial sales objectives in Asia-Pacific and Japan
  • Work with Commercial/Inside Sales Leaders to develop and execute demand generation programs targeting the commercial segment
  • Work with Distribution Managers to develop marketing plans to drive demand for Veritas products and solutions through Distributors and their reseller partners
  • Work with the Backup Exec global marketing team and dedicated sales teams to execute marketing programs incorporating globally approved messaging, campaigns and programs
  • Work closely with ‘To Partner’ marketing team to ensure appropriate communications to Distributors and their Resellers
  • Budget ownership and ROI reporting for marketing activities and programs
211

Channel Marketing Manager Resume Examples & Samples

  • Build balanced and effective partner marketing plans including clear agreements on KPI settings
  • Set up and monitor the KPI dashboard accordingly in order to increase effectiveness of your partner marketing programs
  • Follow up the roll out of the marketing plans and validate the proof of execution and challenge the ROI
  • Manage the overall Channel marketing budget per partner
  • Support the sales team and the partner in executing the marketing plans
  • 5-10 years (channel) marketing experience, in a broad area of marketing disciplines, demand generation marketing, inbound marketing and social media
  • Hold a master’s degree in business, marketing or related major: holding an MBA is a plus
  • Ability to demonstrate strong business analytical skills
  • Ability to cope with high-level strategy, down to details
  • Experience in B2B environment is a must, experience in an international and technology, SaaS environment is a plus
  • Demonstrable success in business and channel development through concrete initiatives, interacting at all levels (up to CxO)
  • Aptitude to design and deliver marketing programs resulting in high ROI
  • Fast paced, good communicator, customer service driven, problem solver, self-starter, analytical
  • Fluent in English and German; Dutch desirable. Any other Eastern Europe language (Russian, Polish, …)
  • Passionate about how technology can make people's lives better
  • Excellent communicator (written and verbal)
212

Regional Channel Marketing Manager Resume Examples & Samples

  • Strategic partner program development & management
  • Ownership of channel program budget
  • Collaborate with Channel Operations and Finance to understand operational and financial implications of partner program implementation
  • Ongoing management of partner program
  • Analyze implications of new partner programs and articulate results to senior management
  • Develop and report on metrics to determine the success of program
  • Identify and analyze competitive partner programs
  • Provide innovative thought leadership around partner incentive programs that support new & disruptive channel models
  • Develop partner coverage strategy including desired partner profiles and recruitment plan
  • Work closely with Partner Communications to create program value proposition messaging
  • BA/BS degree preferred. MBA is a plus
  • 10+ years of partner programs experience
  • Recent experience in transition channel models to include SI, Cloud and Managed services programs
  • Must possess the drive to achieve quick results, and have the capacity to assume increasing responsibility in a highly successful, fast-paced global organization
  • Ability to manage numerous projects simultaneously and drive them to successful completion
  • Proven ability to think strategically and drive execution
  • Demonstrated ability to drive cross-functional alignment and execution in new areas with tight timelines
  • Must be a motivated, self-starter with exceptional organizational skills and a keen eye for details
  • Ability to relate effectively with a wide range of stakeholders, executives and customers
  • Experience with Salesforce desired
  • Experience with competitive partner programs a plus
213

Channel Marketing Manager Resume Examples & Samples

  • Drive and execute Marketing programs, events, webinars that demonstrate the value of NCR Solutions Understand Sales’ needs and prioritize Marketing activities, based on demand and budget
  • Update and maintain Sale Tools and Intranet site
  • Develop a deep level of engagement to optimize both internal and external opportunities
  • Develop efficient ways to communicate to Sales and Customers Take initiative to contribute to the team’s success by constantly looking for ways to improve processes and service offerings
  • Be an expert and advocate in NCR solutions and channels
  • Create a clear ROI for each marketing program
  • 2+ years in marketing strategy and execution
  • 2+ years in Field or Channel Partner Marketing or in a Marketing Agency
  • Experience in Financial Services, a plus
214

Channel Marketing Manager Resume Examples & Samples

  • Ensure customer experience and merchandising standards are met
  • Determine and drive best practices to deliver performance metrics
  • Create trackers and work back schedules for individual projects
  • Ensure merchandising assets and installations are consistently executed across locations
  • Understand the unique requirements for in-store merchandising execution across key strategic partners and retail accounts (set dates, execution capability, security requirements, branding
  • Establish and carry out training for associates for accounts
  • Demonstrate model behavior as Amazon brand ambassador and program evangelist
  • Demonstrate deep product knowledge with ability to clearly and effectively communicate and demonstrate product features, pricing and program offers
  • Work with team to incorporate channel findings into marketing plan and across channels
  • Troubleshoot on-site, ensuring all products displayed are working properly and replacing any malfunctioning products as necessary
  • 2-3 years of retail store management experience
  • 2-3 years of event management experience
  • Marketing experience
  • High attention to detail and proven ability to complete multiple activities simultaneously
  • Flexible work hours including nights and weekends
  • 3-5 years of retail store management experience
  • 5-6 years of event management experience
  • Retail experience in consumer electronics
  • Partnership/Stakeholder management
  • Proven success delivering co-marketing programs
  • Bachelor's degree in Business Administration or related area
  • Willingness to roll up one’s sleeves to get the job done
215

Senior Channel Marketing Manager Resume Examples & Samples

  • Responsible for the strategic development, execution, and implementation of integrated marketing programs that has direct impact on sales lift. This includes all marketing aspects (online/digital print and channel support programs to lift sales and in-house market share)
  • Works with the EBC Sales team and customers to ensure timely and correct execution of LG marketing activities including promotional signage, new product introductions, channel exclusive POP, and special projects as they arise
  • Experience auditing/monitoring performance and making optimizations and recommending improvements that will improve LG's brand standing
  • Execute lead plan for channel partners
  • Meet lead generation and nurturing objectives
  • Execute on a field level marketing promotions, campaigns and incentives for channel partner sales
  • Tailor marketing collateral for Partners related to new product/partner launches
  • Provides training and support as needed to channel partners
  • Strong reporting skills to ensure that all investments are accountable to business outcomes
216

Assistant Omni Channel Marketing Manager Resume Examples & Samples

  • E-commerce Account Management
  • 1-3 years previous experience with relevant retail ecommerce merchandising background, with strong marketing understanding preferred
  • Excellent attention to detail and proven ability to write and edit web based content using correct grammar and punctuation
  • Demonstrated ability to execute projects on time and to work collaboratively in a team environment
  • Strong communication skills and an ability to contribute in a collaborative team environment
  • Proficient in Microsoft Excel, Word, Powerpoint
217

Onstar Go-channel Marketing Manager Resume Examples & Samples

  • Establishes productive, professional relationships with key personnel in assigned Channel Partner accounts
  • Sells through partner organizations to merchant and brand end users in coordination with partner sales resources
  • Meets assigned targets for profitable sales volume and strategic objectives in assigned Channel Partner accounts
  • Manages potential channel conflict with other firm sales channels by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagement
  • Leads a joint account planning process for each Channel Partner account that develops mutual performance objectives, financial targets, and critical milestones associated with a productive account relationship
  • Identifies and reaches out to new potential channel partners to fill any gaps in channel verticals
  • Coordinates the involvement of company personnel, including support, service, and management resources, to meet partner performance objectives and partners’ expectations
  • Works with the OnStar Go Marketing team on cross selling, promotion and co-marketing opportunities in support of Channel Partner account/merchant acquisition
  • Proactively assesses, clarifies, and validates partner needs on an ongoing basis
  • Leads solution development efforts that best address end-user needs in the product, while coordinating the involvement of all necessary company and partner personnel
  • Ensures partner compliance with partner agreements
  • Drives adoption of specified programs among assigned partners
  • Actively manage sales funnel and accurately forecast revenue
  • Achieves assigned sales quota in designated partner accounts
  • Meets assigned expectations for profitability
  • Weekly/Monthly reporting on sales KPI’s within channel partners
  • Maintains high partner satisfaction ratings that meet company standards
  • Gives feedback to the marketing team on the success of sales promotions
  • Completes required training and development objectives within the assigned time frame
  • Bachelor's degree in business, marketing or related field of study; or equivalent experience
  • Minimum of five years channel sales/business development related experience in software-as-a-service/advertising/marketing services/digital media or related fields
  • Hands-on experience in technology scouting, business/market development, and product management
  • Strong communication skills, both oral and written, with the ability to interact effectively across the organization and with the external partner/vendor community
  • Motivation for Sales, Prospecting Skills, Sales Planning, Selling to Customer Needs, Closing Skills, Market Knowledge, Excellent Presentation Skills
  • Travel up to 25% of work days - domestic and international travel
  • Demonstrable experience with technology applications
  • Demonstrable experience with mobile applications (iOS, and Android)
  • Business or strategic consulting experience
  • Executive Level Sales experience
218

Channel Marketing Manager Resume Examples & Samples

  • Work with the cross functional teams to develop product, merchandising, and promotion strategies
  • Learn and understand the channel P&L to make sound business decisions in order to drive top and bottom lines
  • Work with sales & marketing team in collaboration with product, brand, and finance to develop strategic initiatives
  • Execute market communication plans and new product launches
  • Present product, merchandising, and promotional strategies to account buyers
  • Interface with Brand Marketing Team for production of point of purchase materials
  • Analyze/track POS, Inventory, Market Share, Competitive Landscapes
  • Track program/promotional effectiveness and recommend changes and improvements as required
  • Work closely with the sales team to manage listings in order to maximize sales and profitability via mix management
  • Minimum of 5+ years of sales and/or marketing experience within the Tool Industry
  • A record of demonstrated achievement
  • Effective project management skills
  • Basic knowledge of key business measures--sales, gross margin, OM, etc
  • Computer proficiency to include Microsoft Office Suite
  • Strong multi-tasking ability as well as ability to manage deadlines in a dynamic
  • Fast-paced work environment
  • Knowledge of construction, automotive and woodworking product and market a plus
  • Knowledge of SAP, BW, and other B&D software applications is a plus
219

Channel Marketing Manager Resume Examples & Samples

  • Be a strong and contributing member of the product marketing leadership team
  • Regular and ardent support of the Niagara architecture and Honeywell automation products at customer events and industry tradeshows
  • Deliver consistent results that meet or exceed annual operating plan (AOP) targets for revenue, profit, and inventory
  • Identify and implement proper pricing levels and strategies for assigned products, systems and services
  • Identify potential channel partners (distributors and contractors) and work with leadership to effectively leverage these channels for optimum success
  • Meet short- and long-term deadlines
  • Demonstrated ability to cope with stress and maintain a pleasant and cooperative temperament with
  • Internal and external customers
  • Travel 25%
  • Bachelor's Degree in related technical or business field
  • 3 years experience in marketing or sales of technical products, particularly those used in building or electrical systems
  • 3 years experience as a channel marketing manager, including responsibilities for new products requirements and promotion
  • Demonstrated bias for action and growth
  • Desire and willingness to be held accountable for business results
  • High energy level
  • Highly flexible
  • Thrive in a team environment
  • Positive attitude and above-average group presentation skills
220

Channel Marketing Manager Dach Resume Examples & Samples

  • 2+ years of experience in Channel Marketing, Trade marketing, Consumer Marketing, Brand Management; ideally in Consumer Electronics or fast moving industry
  • Understand POS display development, retail services, planograms, merchandising, retail execution and process management. Ideally with first experience in that field
  • Initial experience in managing external distribution partners and 3rd party marketing agencies
  • Initial experience working with matrix organization including Sales, Retail, Legal, Brand, Operations and Events throughout the organization to ensure the deliverables meet deadlines
  • Experience in sales or training is a plus, however, process skills are more critical
  • Experience working closely and negotiating with Consumer Electronics retailers such as MediaMarkt, Saturn, Expert and/or sport retailers in Germany, Austria and/or Switzerland in a Marketing or Sales function a plus
  • Exceptional communication skills including both oral and written, strong ability to manage multiple projects and contacts in a fast-paced environment
  • Ability to work independently or with limited supervision
  • Extensive travel across EMEA with occasional trips to the home office in San Mateo, California (40% of time)
  • BS degree, marketing or business administration. Master preferred
  • German mother tongue, solid English language skills required. Additional language a plus
  • Living in Munich or willing to be based in Munich, Germany
221

Channel Marketing Manager, Energy Business Resume Examples & Samples

  • Responsible for working with LG Sales team to ensure proper and consistent training of customers' sales associates. This would include WebEx series leadership and development, launch guide planning and production, customer specific learning tutorials as well as training tours
  • Oversees Channel Marketing program investments, recommending tactics that offer the best opportunity for performance. Importance weighing historical performance of Channel Marketing program elements along with outside investment analysis to create impactful and ROI positive programs
  • Communication to channel partners regarding programs, events, and product specific information
  • Work with cross functional groups to identify sales tools and training programs
  • Works with cross functional teams to manage ongoing channel communications and updates
  • Delivers ROI on major program initiatives
  • Work with the business unit to optimize partner content and develop processes for effective launches with an emphasis on commercial display products
  • Work with product and marketing team to develop key messaging and product differentiators to optimize product presence across strategic channel partners
  • Develop assets to help sell commercial products online
  • Manage processing of all applicable Marketing program invoices
222

Channel Marketing Manager Resume Examples & Samples

  • BS/BA is required or equivalent experience
  • Ideally have 5 to 7 years related experience, including supervisory experience
  • Knowledge of Costco and Walmart is a plus
223

Channel Marketing Manager Resume Examples & Samples

  • Engage with marketing campaign managers to promote HP marketing campaigns to partners
  • Manage and quality control web and mobile applications that partners use to market HP
  • Analyze and synthesize relevant data from the partner surveys
  • Investigate key processes and recommend a path forward to optimize them
  • Present recommendations to management
224

Channel Marketing Manager, Facebook Groups Resume Examples & Samples

  • Develop a vision and strategic plan to empower millions of group admins around the world with ongoing education and programs designed to increase feature adoption, retention, and help them advance their communities
  • Create and execute scaled marketing campaigns to increase group admin retention and feature adoption working with cross-functional partners in analytics, product, and research
  • Use data and analytics to develop group admin profiles and segments. Use these segments in planning and execution of marketing campaigns
  • Build testing plans and manage tactics for each channel and segment to ensure continued innovation and optimization
  • Lead and collaborate with external creative agencies and/or internal creative partners to ensure quality, on-time delivery of marketing programs and assets across multiple channels
  • Partner with product team to design and execute on improvements to enable growth in group admin retention or feature adoption
  • Prioritize and measure initiatives through qualitative and quantitative analysis in partnership with analytics and communicate results to key stakeholders
  • 6+ years’ experience in a consumer or business facing marketing role
  • 3+ years of channel marketing experience with a focus on acquisition or retention marketing
  • Experience in marketing channels (Email, Facebook Ads, Display, etc.)
  • Experience working directly with product and engineering teams to provide business cases and requirements
  • Analytical skills and background, with ability to use data to power marketing decision-making
225

Channel Marketing Manager Resume Examples & Samples

  • Work closely with the FI client and internal stakeholders to acquire an understanding of what these clients require by way of marketing strategy (collateral, training, promotional campaigns, communications)
  • Provide FI client with the aforementioned items, as aligned to the Sales and Marketing Plan already developed for 2017 and developing a clear strategy and campaign calendar for 2018
  • Provide sales and marketing management with reporting showing campaign performance and ROI on a weekly basis
  • Monitor client performance and proactively address revenue and transaction drop offs as well as high volume payments going abroad in domestic currency rather than FX
  • Submit well thought-out briefs to internal creative services team to have content developed in support of marketing strategy
  • 5+ years’ work experience in a marketing capacity
  • Work experience with FX (foreign exchange) and/or financial services industry a plus
  • Strong computer skills required: advanced Microsoft Excel, Survey Development (ex: Survey Monkey) and CRM tools (Salesforce.com, etc). Experience with lead nurturing software (ex: Eloqua) and design software (ex: Adobe InDesign) a plus
  • Strong Communication skills (written and oral)
  • Strong Organizational and Time Management skills
226

Americas Channel Marketing Manager Resume Examples & Samples

  • Bachelor's degree in business, marketing, product marketing, retail buying/planning, or related field experience
  • 5+ years of relevant Marketing experience
  • Experience working with large retail chains
  • Experience working for world class, highly recognizable brands
  • Previous experience in Channel or Retail Marketing
  • Understanding of retail go-to-market strategies
  • Experience working with senior level marketers
  • Strong collaborative, selling and relationship-building skills
  • Proven analytical skills; able to track sales using industry tools and tie back to promotional/marketing tactics and KPIs
227

Channel Marketing Manager South Resume Examples & Samples

  • Work with regional Sales leaders to develop partner and end user plans for France, Italy, Spain
  • Proactively develop partner plans
  • Localize and execute locally demand generation programs
  • Budget ownership and accountability
  • Teamwork & Global Consistency: as a member of the EMEA team and a larger global team, the marketing manager has to have a strong sense of teamwork
  • Quarterly reporting on activity
  • Be innovative: bring your own ideas of improvements inside the team, look at each process and task with the goal of constantly improving it to bring more value to the customer, to you, the team and the organization
  • Minimum of 5 years proven track record in Channel marketing experience (ideally IT Channel)
  • Territory/function marketing responsibility 2+ years
228

Channel Marketing Manager Resume Examples & Samples

  • A minimum of five plus (3+) years of sales and/or marketing experience within the Tool Industry with a record of demonstrated achievement
  • Effective project management skills; strong interpersonal, verbal and written communication skills
  • Strong attention to detail; strong multi-tasking ability; and ability to manage deadlines in a dynamic, fast-paced work environment
  • Knowledge of power tools and consumer products/market as well as knowledge of SAP, BW, and other B&D software applications are pluses
229

Channel Marketing Manager Resume Examples & Samples

  • Support Business Partners to build growth plan
  • Support Business partner to enhance skills
  • University degree and above
  • Knowledge in Channel marketing
  • Business partner relationship management
  • Excellent communication and operation skills
  • Strategy thinking
  • Networking knowledge
  • Competent in both written and spoken in Chinese and English
  • Experience in Channel marketing
  • More than 2 years marketing/sales/channel management experience
  • Integrity
  • Analytical thinker
  • Good communication & interpersonal skills
  • Ability to focus
  • Customer orientated (internal & external)
  • Thoroughness and good attention to detail
  • Possess initiative, business acumen and good presentation skills to effectively operate at mgmt. level
  • Proactive, acuminous business sense
  • Self motivated
  • Strategic thinking and good team work spirit
230

Senior Channel Marketing Manager Resume Examples & Samples

  • Concept, build and execute effective cross-Amazon value-creating programs to help make our customers successful
  • Develop and execute creative marketing programs, campaigns and promotions which leverage Amazon’s full ecosystem
  • Work with business development to grow our added value program capabilities
  • Partner internally to help craft win/wins across multiple sets of diverse customers
  • Work with partner marketing team to drive successful co-marketing activities
  • Build and analyze key metrics and traffic patterns to measure attribution and performance of marketing programs
  • Have a deep understanding of the customer, with obsessive understanding of game development technologies
  • Create and present high-quality documents and presentations to senior leadership
  • Determine the appropriate methods and metrics for measuring and monitoring program effectiveness
  • Bachelor’s Degree in business, marketing, or related field
  • 7+ years of retail or product marketing experience
  • Demonstrated track record of successful product launches through retail
  • Strong analytical and quantitative skills including the ability to use customer data and business metrics to back up intuition and assess the efficacy of marketing programs
  • Demonstrated ability to operate both strategically and tactically in a fast-paced environment
  • Attention to detail, a high degree of organization and ability to manage multiple priorities simultaneously
  • Strong understanding of digital and mobile marketing ecosystems and deep understanding of all marketing and retail channels
  • Demonstrated ability to think strategically and creatively while applying sound business judgment and quantitative measurements
  • Proven ability to influence stakeholders across international geographies
  • Passion for big challenges and a great sense of humor
231

Channel Marketing Manager Resume Examples & Samples

  • At least 5 years of trade marketing/channel management experience with FMCG, or auto related industries
  • Experience managing channel and customer marketing campaigns
  • Analytical and with drive to succeed
  • Team player & good communication skill
  • Good communication & negotiation skills
  • Work Independently
  • Fluent both in English and Mandarin
  • Project management skill is required
  • Car industry knowledge & experience will be plus
  • Brand management & CRM experience will be plus
  • Market Understanding Mastery
  • Loyalty Management Skillful
  • Translating Marketing Strategy into Marketing plans Skillful
  • Performance monitoring Skillful
  • Brand management Basic
  • Project & Relationship Management Skillful
  • Digital marketing and communication Skillful
232

Channel Marketing Manager Resume Examples & Samples

  • To understand products needs following Castrol brand principle and develop price value chain for B2B customers OEM & Super Dealer Groups
  • To design and implement Castrol professional offer and also dedicated OEM & Super Dealer Groups trade programs to meet accounts requirements, so as to drive the brand advocacy and also customer/consumer loyalty
  • To work closely with regional key account team/FWS sales team to deliver these to customers in the most optimal manner in order to maximize business returns, monitor the progress and evaluate results under the guidance and supervision of Head of Channel Marketing
233

Channel Marketing Manager Resume Examples & Samples

  • Works with manager to serve as the performance expert for customer within responsibility including POS trends (Syndicated and Customer), post promotion analysis (ROI), optimal assortment (Category Growth), seasonal/promotional guidance (Key Drive Periods), overall business knowledge including gross sales, invoice sales, net sales and to deliver segment targets in the brand/category they support
  • Trade Strategy
  • 4 year college or university degree, MBA Preferred
  • 4+ year’s experience with a CPG, B2B or durable company in trade management, channel management, brand management, insights and sales
234

Russia CIS Field & Channel Marketing Manager Resume Examples & Samples

  • Develops and executes on regional and country business/marketing plans in collaboration with functional leadership. Representative of Russia/CIS marketing needs to the organization
  • Leads a local marketing team as part of the wider Emerging Countries unit, and a network of agencies and contractors
  • Campaign/program planning; implements global programs and local programmatic marketing activities with focus on content, automation and analysis. Includes all aspects of marketing such as digital marketing, ecommerce, social media, nurturing, account based marketing and events
  • Drives alignment and activities in channel partner network, develops channel marketing capacity and capability
  • Budgeting and oversees partner marketing fund
  • Understands technology industries with the ability to represent the company to external audience including media
235

Channel Marketing Manager Resume Examples & Samples

  • Develop marketing planning activities including the marketing strategy, prioritization of resources, liaison with key stakeholders
  • Interact with business unit leaders, present execution plans to them and influence their thinking on marketing projects/campaigns. Serve as marketing “expert” for the Talent Assessment business
  • Create and execute integrated marketing campaigns for new products
  • Cultivate and execute on talent-specific promotional opportunities (conferences, press releases, bylined articles, etc.) that help to generate leads and build sales pipelines. Continue to develop and innovate around a multi-channel/integrated marketing communications approach
  • Explore and Develop co-branding partnerships for the Talent Assessment market
  • Work with the Marketing Centers of Excellence (Market Research, Sales Enablement, PR and Digital Marketing Teams) to leverage corporate wide marketing capabilities and skills and ensure compliance to corporate marketing standards around PR, Brand, Sales Enablement, Social Media and Market Research
  • 6-8+ years of relevant B2B marketing experience a B2B environment ideally with experience in a services or solutions oriented businesses
236

Channel Marketing Manager, China Resume Examples & Samples

  • Drive To and Thru partner communications, marketing development fund (MDF) distribution, events and demand generation for the Aruba partners in the country in alignment with country marketing/channel strategy
  • Collaborate with channel sales, APJ channel marketing, channel ops and product marketing to support country product, promotions and pipeline goals through partners
  • Lead demand generation activities and manage MDF fund utilization tracking through Networking channel partners
  • Optimize global SMB lead and demand generation campaigns to meet China market & channel requirements as well as design locally relevant promotions
  • Leverage and localise the channel program communications, including but not limited to: newsletters, emails and webinars
  • Ensure the organization has a full understanding of the unique channel marketing requirements for marketing programs, by participating in regional campaign development
  • Strive to deliver Marketing excellence, driving efficiency and developing marketing best practices in our execution
  • A proficiency in English (both written and spoken)
  • Bachelor’s Degree (preferably in Marketing, PR/Communications or Management)
  • 5-8 years experience in relevant field
  • Experience in channel marketing or marketing in a Technology company
  • Understand channels ecosystem and SMB business landscape in the China IT industry
  • Demonstrated success in defining, creating and launching new partner programs required
  • Demonstrate ability to collaborate and generate demand in a matrixed organization
  • Travel up to 20% may be required
  • Focused operational attention to detail and time management is required
237

Channel Marketing Manager Resume Examples & Samples

  • Work with portfolio of selected channel partners to drive marketing campaigns to help build pipeline focussing primarily on net new business, fully in line with agreed objectives from the partner business plans
  • Drive mechanisms and metrics to measure outcome of campaigns (# of Inquiries, MQL’s, Partner accepted leads, Opportunities, closed deals) and able to provide reports to demonstrate pipeline growth
  • Organise quarterly partner meeting with strategic partners to build strong relationships and drive meaningful interactions about future campaigns / programs
  • Drive brand consistency through partner campaigns / events by ensuring the correct usage of available brand assets and corporate messaging
  • Actively seek and create joint customer success stories to showcase best practices and to demonstrate strong partner relationships
  • Drive input and requirements for future campaigns and infrastructure improvements to EMEA Channel Marketing Manager and Global Partner Marketing team
  • Actively take part in relevant EMEA / Global projects to further enhance the partner marketing operations
  • Extensive B2B marketing experience, with a focus on channel marketing
  • Experience driving marketing campaigns (high volume), from start to finish with clear view on outcome and follow-up
  • Strong demand generation, data and analytic skills
  • Excellent interpersonal communication written and verbal
  • Team player with proven track record in working effectively with cross-functional teams
  • Strong ability to influence at all levels, internally and externally
  • Ability to operate in a dynamic environment with minimal supervision
238

Partner / Channel Marketing Manager Resume Examples & Samples

  • The ideal candidate should have a combination of OEM and or channel/partner ecosystem experience, experience working deeply with partners, great interpersonal and communications skills; ability to define a vision, set goals, objectives and work across virtual teams and across Microsoft organizations to achieve specific, well defined outcomes. Experience with both consumer and commercial channel marketing
  • Candidates should possess 5+ years of senior marketing experience, have an outstanding track record of results, and can demonstrative critical thinking. MBA preferred
  • Experience in specified Markets
  • Excellent verbal and written communication ability with requisite interpersonal skills to partner, collaborate and build relationships with partner accounts, account/segment marketing teams, and Microsoft product/marketing groups
  • Understands how to get things done, demonstrates organization agility to overcome obstacles, and achieve objectives within and across groups
  • Creatively develops original ideas, approaches and solutions to typical, unusual or difficult situations or problems
  • Passion for technology and Microsoft products
  • This position requires domestic and international travel (approx. 30% of the time)
  • CDSJOBS
239

Partner / Channel Marketing Manager, Xbox Resume Examples & Samples

  • Candidates must have at least 8-10 years of practical experience developing and driving partner and/or customer marketing (including focus on digital) strategy and execution
  • Possess a personal passion for marketing, customer relationship marketing, technology, partners and satisfaction
  • Excellent collaborator in driving leadership across partners, segments, Windows Marketing, field teams and corp teams
  • Deep marketing thought leadership and knowledge of effective marketing strategies, tactics and portfolio investments to maximize return on marketing investmentDeep ecosystem insight, including the competitor landscape, emerging trends, knowledge of partner business models, best-in-class marketing, the Microsoft Partner Network and overall growth opportunities
  • Knowledge of Consumer marketing and gaming Industry
  • Ability to engage and influence at senior levels at Microsoft and partner
240

Consumer Channel Marketing Manager Resume Examples & Samples

  • 35 years of continuous growth of which the strongest growth in the past 5 years demonstrates that Seagate is at the right place at the right time: Cloud computing, social media, mobile, big data mega-trends will accelerate that growth even further in the years ahead of us. Conservatively 45% of the world’s digital data is stored on a Seagate product. From personal to global size, it’s powered by Seagate
  • Develop quarterly channel marketing plans, promotions and campaigns with Retailers, Partners, Distributors and the regional sales team
  • Identify regional marketing opportunities for the key focus countries, through understanding and analysis of the local market(s)
  • Manage the implementation and timely execution of the agreed marketing plans, including campaigns, Social Media, events…
  • Drive In-store Execution and Online Content to gain visibility and expand Seagate’s presence
  • Plan and manage local events, such as product launches, product training, trade shows
  • Manage local Marketing agencies effectively within the budget
  • Establish direct relationship with key customers; Directly negotiate marketing activities and achieve best possible ROI
  • Manage the regional marketing budget and administer marketing approvals within the internal marketing tracking system
  • Responsible for ROI measurement on all activities, and for increasing the effectiveness of regional marketing activities
  • Drive alignment with PR department and agencies
  • Establish and build relationships with key Seagate individuals in EMEA and US to share ideas and best practice
  • A minimum 5 years functional experience with a track record of accomplishments in Channel Marketing, ideally in the IT industry
  • Educated to degree level or Professional equivalent in Marketing
  • Fluent English – both verbal and written
  • Have a demonstrated understanding of the Distribution, Reseller and Retailer channels
  • Proven ability to work independently, and learn quickly
  • Good Business Acumen and Data Analysis skils
  • The individual will be a team player, proactively collaborating with internal and external customers to continuously improve market share
  • Demonstrated ability to work in a fast-paced environment, with the flexibility to adjust to constantly changing priorities
  • Demonstrated creative ability to proactively develop and manage effective regional marketing activities in the computer peripheral industry
  • Demonstrated accountability for effective results, budget planning and reviews
  • Presentation skills – be able to present marketing concepts and ideas in a effective manner
  • Excellent verbal and written communication skills due to intensive contact with internal and external customers at all levels of the organisation
  • Computer literate – PC word processing and spreadsheet/database knowledge
  • Ability to travel within Europe