Product Marketing Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the product marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

Noavatar-profile
KK
K King
Kitty
King
5144 Erna Views
Houston
TX
5144 Erna Views
Houston
TX
Experience Experience
04/2015 – present
Detroit, MI
Technical Product Marketing Manager
Detroit, MI
Technical Product Marketing Manager
04/2015 – present
Detroit, MI
Technical Product Marketing Manager
04/2015 – present
  • Post launch monitoring of product quality and sales performance, improvement opportunities
  • Develop and execute competitive go-to-market plan for OpenShift by Red Hat
  • Work with outside agencies to create the creative to engage audiences
  • Work with marketing and sales colleagues to create effective plans and methods to reach new customers
  • Conduct technical competitive analysis and create competitive differentiation materials for the field, Product Management, and Product Marketing
  • Manage communications rhythm with both the technical teams developing demos and the customer facing teams that deliver them to clients and prospects
  • Work with engineering teams to distill key functionality and benefits into compelling stories told through great visuals, engaging demos, and crisp talk tracks
07/2008 – 11/2014
Los Angeles, CA
Group Product Marketing Manager
Los Angeles, CA
Group Product Marketing Manager
07/2008 – 11/2014
Los Angeles, CA
Group Product Marketing Manager
07/2008 – 11/2014
  • Determine packaging and pricing to optimize revenue generation in each target market segment
  • Serve as VMware spokesperson for customers, analysts, press, and industry events
  • Be the Subject Matter expert for the our Storage Solutions and deliver training/presentations to channel sales and partners globally
  • Mentor, train and motivate a group of talented product marketing managers
  • 5+ years in Product Marketing and go to market planning
  • Proven track record of launching and growing new products and solutions into successful businesses
  • Licensing, Pricing and packaging
08/2001 – 06/2008
Philadelphia, PA
Product Marketing Manager
Philadelphia, PA
Product Marketing Manager
08/2001 – 06/2008
Philadelphia, PA
Product Marketing Manager
08/2001 – 06/2008
  • Assist in the development of key metrics and performance indicators to measure overall financial performance and provide foundation for continuous improvement
  • Provide clear guidance to creative teams in the development of creative to optimize and improve campaign performance
  • Assist or contribute to the creation and building of brands; Assist in the brand management; Manage competitive brands
  • Work closely with service teams, sales/business development, PR, product management, evangelists, and other marketing and product managers to achieve goals
  • Work with Product Managers, Brand Marketing and Marcom to develop and execute brand strategy and build brand awareness
  • Work with R&D to improve efficiency of product development, lifecycle, processes, and workflow
  • Create and manage marketing creative request tickets within Workfront, our marketing project management tool
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Baylor University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong quantitative skills and ability to balance analysis vs. action. Ability to move fast, make recommendations and execute quickly and flawlessly
  • Strong attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities and experience into customer benefits
  • Excellent communication and organizational skills with great attention to detail
  • Managed service / IT infrastructure product knowledge highly desirable
  • Hold self-accountable for results and action oriented with a strong attention to detail
  • Strongly develop analytical and technology skills to enable development of strong value proposition for incubation initiatives
  • Highly detailed and organized. Ability to create and track a project plan and manage multiple communications across multiple groups
  • Strong project management skills, solid analytical skills and attention to detail
  • Attention to detail with excellent organizational skills and proven ability to multi-task
  • Strong planning and rigorous project management skills, and the ability to effectively manage multiple projects, prioritize, be detail-oriented
Create a Resume
1

Product Marketing Manager Resume Examples & Samples

  • Be the subject matter expert for Amplify’s Learning offerings, including pedagogy, and educational trends in elementary ELA
  • Develop and execute tactical strategies to drive lead generation, customer acquisition, retention in national and regional markets
  • Work with Product Marketing Director, Elementary ELA to plan, execute, and measure marketing campaigns to grow and convert sales pipeline and revenue
  • Execute marketing campaigns including, but not limited to in-person and virtual events, direct marketing, recordings of sales presentations (internal and external use)
  • Collaborate with Marketing and Sales to design and present at national and/or regional conferences
  • Implement marketing and promotional plans as appropriate for sales needs
  • Make recommendations to Marketing Director for revisions on annual plans based on effectiveness
  • Maintain strong, ongoing channels of communication with SalesForce, Product Marketing, Product Management and Strategy, Editorial, and other internal departments
  • Provide feedback to product management with respect to product needs, competitive information and other data that would help inform the product management accountability with respect to product roadmaps
  • 5+ years of equivalent experience in a B2B or B2G setting
  • 2 + years of experience in sales or in a sales overlay role
  • Proven experience marketing education technology and/or software products
  • Knowledge of the K-12 marketplace and our company’s position within it
  • Strategic marketer with a passion for the customer and an analytical mindset
  • Outstanding problem solving skills and demonstrated success managing projects of varying size, complexity and length in a fast-paced environment
  • Outstanding communication skills, including ability to summarize key points & implications
  • Strong collaboration skills with an outstanding track record in facilitating alignment across stakeholders and teams
  • Demonstrated ability translating product features into compelling customer value sales presentations
  • Ability to work collaboratively with colleagues in a results-driven, team-oriented environment
2

Product Marketing Manager Resume Examples & Samples

  • Work closely with Investment Specialists on the development and maintenance of product-specific marketing materials, which include fact cards, commentaries, pitchbooks, strategy profiles, brochures and sales ideas
  • Oversee the literature system for equity strategies ensuring that the materials accurately and consistently communicate the product messaging across all mediums of communication
  • Research and development of content providing original content on investment/market trends
  • Analytical research and data analysis using Morningstar, eVestment, Lipper and Zephyr
  • Manage the marketing strategy around the new equity product pipeline
  • On an ongoing basis, work with the Investment Specialists and product management to uncover new opportunities to communicate the strength of MSIM’s investment platform
  • Bachelor’s Degree in Marketing or related field required
  • Minimum eight to ten years of experience in marketing and communications
  • Strong writer with a confident grasp of the investment landscape including capital markets and the different asset classes
  • Project management skills and experience in executing on initiatives
  • Strategic and analytical thinker able to provide solutions that are both creative and practical
  • Collaborative, team oriented and creative problem solving leader with strong analytical and conceptual skills
  • Strong leader of both teams and project
3

Product Marketing Manager Resume Examples & Samples

  • The Marketing Manager plays a critical role in the sales process by becoming the expert go-to resource for your assigned platforms and products. You are responsible for working cross-functionally to provide the sales and integrated marketing teams with answers to questions regarding ad feasibility and placements, new editorial initiatives and changes to product
  • Use your product expertise to build the basic marketing collateral for assigned products and initiatives for use by sales and integrated marketing teams. You will use your creativity, writing skills and familiarity with technology to create best-in-class sales materials
  • You work with the sales and integrated marketing teams to customize your assigned products for perspective advertisers. You will also be tasked with bringing new revenue opportunities to market for your core areas of expertise
  • As product champion you will be responsible for training the sales team as needed on new products as needed
  • Act as group project manager – tracking status and progress of all current projects – both within the team and with the art department
4

Product Marketing Manager Resume Examples & Samples

  • Bachelor degree, preferably in marketing
  • Minimum 3 – 5 years product marketing experience,
  • Excellent interpersonal and oral communication skills
  • Ability to build executive level presentations
  • Strong ability to work with other groups to deliver results
  • Strategic thinking and creative problem solving skills
  • Excellent time management/prioritization
  • Ability to operate in a fast paced and dynamic environment
5

Product Marketing Manager Resume Examples & Samples

  • Manage product launch and release processes for Facebook’s Internet.org and other mobile operator initiatives
  • Provide market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with product management and engineering
  • Work across cross-functional teams (including product management, engineering, partnerships, PR, design) to deliver world-class product marketing communications
  • Author external and internal communications, such as blog posts, release notes, structured product feedback and best practices
  • Develop scalable marketing tools and resources for internal audiences including country managers and partnerships
  • Support our partnerships team and country managers with product subject matter expertise, business cases, positioning, resources and training as needed
  • Drive product adoption with mobile operators through scalable marketing programs and direct marketing
6

Product Marketing Manager Resume Examples & Samples

  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering, with a focus on multi-channel direct response advertisers and direct mail opportunities, and working towards building an omnichannel DR solution
  • Lead market segmentation efforts to prioritize overall opportunities
  • Plan and lead cross-functional efforts to drive successful product alpha and beta programs and launches for advertising clients, globally
  • Drive cross-functional go-to-market efforts around multichannel DR and direct mail opportunity
  • Partner effectively with Product Management and outbound marketing to lead world-class product marketing communications for all new business products
7

Product Marketing Manager, Direct Response Resume Examples & Samples

  • Demonstrate a strong understanding of the broader Facebook ecosystem to develop strategic product feedback and positioning
  • Lead a cross-functional team including sales, legal, partner management and PR to successfully test and deliver new direct response solutions to market
  • Partner effectively with Product Management and MarComm to lead world-class product marketing communications for product launches
  • Communicate the value proposition of new direct response capabilities to go-to-market teams and deliver the effective sales collateral and packages that will attract and retain advertisers
8

Product Marketing Manager, Core Ad Experience Resume Examples & Samples

  • This is an end-to-end product marketing role inclusive of both inbound (product/market fit) and outbound (product launch and adoption) responsibilities for our advertiser interfaces and News Feed ads quality
  • Lead market assessment, quantitative/qualitative analysis, and represent the requirements of the market internally with Product Management and Engineering
  • Demonstrate a strong understanding of the broader advertising ecosystem to develop strategic product direction and positioning
  • Lead market segmentation and opportunity assessment efforts to prioritize product opportunities for helping advertisers and partners use Facebook more effectively
9

Product Marketing Manager Resume Examples & Samples

  • Identify long-term opportunities based on research, analysis, and a strategic view of the market
  • Plan and lead cross-functional efforts to drive successful product alphas, betas, and launches for advertising and agency clients
  • Partner closely with many cross-functional teams, including Marketing Communications, Sales Leadership, PR, Training, and Product Management to drive the execution of product launches and ongoing adoption of key products
  • Drive long-term product adoption and usage rates by creating and implementing market-facing programs, effectively enabling Sales, and iterating the product based on market feedback
10

Product Marketing Manager, Atlas Resume Examples & Samples

  • Produce market assessments including competitive analysis, customer segmentation, and product requirements
  • Manage the product go-to-market. Coordinate and manage cross-functional teams (including PR, design, product, and engineering stakeholders) to release to market
  • Assess adoption of released products, and conduct analysis on impact to the business. Drive improvements with engineering team where appropriate
11

Product Marketing Manager, Intern / co Op Resume Examples & Samples

  • Analyze market opportunity for new products and develop strategies for product launch
  • Implement full-suite ads measurement tactics to assess impact of campaigns
  • Develop insights to drive future product development
12

Product Marketing Manager, Privacy Resume Examples & Samples

  • Know the people who use Facebook products and the competitive landscape like the back of your hand
  • Craft a compelling picture of the people using Facebook products with quantitative and qualitative insights, and use that to influence product strategy and inform go-to-market plans
  • Plan and lead successful product launches and policy announcements that apply to some and often all of Facebook's global users
  • Conceive of and execute innovative privacy marketing plans owning the positioning, messaging, creative assets, and strategies that drive awareness, engagement and affinity
  • Lead and manage the efforts of internal cross-functional teams ― including Product, Design, Research, PR and Creative ― and external agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels
13

Product Marketing Manager, Brand Resume Examples & Samples

  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management, Engineering and Measurement
  • Lead market segmentation efforts to prioritize overall opportunities for brand marketing products
  • Plan and lead cross-functional efforts to drive successful product alpha and beta programs and launches for advertising and agency clients, globally
14

Product Marketing Manager Resume Examples & Samples

  • Lead a cross-functional team without direct reporting relationships to implement 1-3 commercial initiatives
  • Responsible for the product management of the initiatives
  • Plan and manage all product pre-launch, launch, and post-launch activities
  • Define, measure, and monitor KPI’s and associated metrics for initiatives
  • Provide project updates to the executive leadership team
  • Collaborate with sales, marketing, and support organizations to achieve milestones
  • Drive growth in revenue and gross profit
  • Acquire and maintain a deep understanding of services, markets and customer needs
  • 4 – 6 years of product management, B2B marketing, or project management experience
  • BS or BA in marketing, technical or other relevant discipline. MBA a plus
  • 2+ years managing cross-functional teams in a matrix organization
  • 2+ years of leadership & execution of high impact marketing initiatives and campaigns
  • Skills and successful experience with many or all of the following:Highly self-motivated, highly productive, results-oriented, positive can-do attitude, analytical, team player, detail-oriented, and organized Team leadership, ownership and accountability
  • New service or product introduction/launch
  • Create and execute commercialization/marketing plans
  • Marketing campaigns – email, webinar, PPC, selling tools, events, blogs
  • Content marketing
  • Voice of customer – understanding customer needs, visiting customers, surveys, etc
  • Market segmentation
  • Marketing communication – website, collateral, selling tools
  • Profit & loss, pricing
  • CRM (Salesforce.com a plus)
  • Experience marketing environmental or industrial services to Healthcare, Life Sciences, Higher Education or Industrial markets a plus
15

Product Marketing Manager Resume Examples & Samples

  • Thought Leadership - drive industry and customer perception via participation in analyst relations, direct customer & partner engagement, Industry events and broad community outreach including our blog, web, etc
  • Core Technical Content- Drive the development of core product BOM including 300L training, tools and demos (including keynote level) to support the Go To Market strategy through the field and Microsoft partners
  • Technical Readiness and Enablement - drive technical readiness and enablement of the Microsoft and Partner technical communities on SQL Server
  • Depth Customer Engagement - support the field and partners in sales and marketing activities to drive adoption of our data platform and solutions. Capture customer feedback and integrate into product planning process
  • Technical Compete - analyze our position (SWOT) relative to key competitors through combination of competitive research and product teardowns. Influence competitive product strategy and develop competitive materials for partners and the field, and define/manage competitive escalation process
16

Product Marketing Manager, Adobe Campaign Resume Examples & Samples

  • Develop go-to-market collateral, sales material, and competitive intelligence information to enable sales organization success for the Adobe Campaign Solution
  • Collaborate with PR, AR, corporate marketing, and events teams on product launches and partner integration activities to drive awareness and demand
  • Work with business development and product management to influence product developments and integrations based on changing market dynamics and emerging opportunities
  • Broaden Adobe’s position as an industry thought leader through the creation of white papers, blog posts, and articles
  • Present the Adobe Campaign Solution at industry events, conferences, analyst and media briefings, and critical customer meetings
17

Product Marketing Manager Resume Examples & Samples

  • Develop product positioning and messaging that differentiates your products in the market
  • Sales and Marketing enablement – communicate the value proposition of the products to key teams including Segment, Sales, Marketing and Training and develop the customer collateral and sales tools that support the selling process of your products including buyer personas, prospecting scripts, strategy wizards, expert materials (like white papers), pain sheets, ROI calculators, screenshot demos, demo scripts, product presentations, competitive comparison tools, etc
  • Product launch – partnering with Technical Product Managers, plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
  • 5+ years of software product marketing experience with at least 2 years experience in a field facing role
18

Product Marketing Manager Resume Examples & Samples

  • Assessment of adjacent market segments for VMware products and solutions, including the formation of an initial business plan, to recommend new opportunities for VMware’s growth
  • Mining of customer product usage behavior data to develop recommendations from the data to inform product decision making
  • Market research to assess VMware’s strengths, weaknesses, opportunities, and threats within specific market segments to drive recommendations for how VMware could improve its position in those segments
19

Product Marketing Manager Resume Examples & Samples

  • Develop analyses of market size and potential, and customer buying behavior. Define the target markets for solutions from VMware and partners. Develop customer segmentations based on firm-o-graphics (company size, industry, geography) and demographics (system administrator, Windows user, Linux user)
  • Define the overall marketing strategy for business units and joint go to market with partners
  • Create the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of VMware’s security products and solutions to customers and partners
  • Develop the sales, channel and partner strategy for security products and solutions. Analyze the sales cycle and channel mix for specific products and solutions, and formulate ideas and approaches to optimize the selling process
  • BA/BS in Computer Science or equivalent and currently pursuing an MBA
  • Approximately 3+ years work experience in product management, product marketing, or equivalent experience in the enterprise software technology industry
  • Proven analytical skills and strategic thinking
  • Demonstrated ability to develop creative / non-traditional solutions
  • Strong leader, self-starter and proven team player in a high achievement-oriented environment
20

Growth Product Marketing Manager Resume Examples & Samples

  • Draw upon a unique blend of business acumen and technological knowledge to understand market needs, develop business strategies and execute innovative solutions
  • Design and manage mobile marketing & outreach strategy
  • Grow User base & increase engagement through by create viral social marketing campaigns to drive downloads and usage
  • Leveraging data collection tools to consume, analyze, understand and report-out user engagement, satisfaction & identify UX/feature/feature enhancement opportunities
  • Champion the user experience inside and outside the organization
  • Collaborate with Technical Product Management to drive features into roadmap
  • Collaborate with leads in UX experts to collect useability feedback & refine product experience
  • Develop new features that increase user engagement, retention, and monetization
  • Define metrics and metrics-driven processes for the product roadmap
  • Clearly present product concepts & enhancements, required features and delivery timelines internally to initiate product creation process
  • 3-5 years experience building consumer applications or online / mobile communities
  • You manage project ambiguity, complexity and interdependencies in an organized and structured way. You are eager to be the glue between other functions, doing what it takes to make our product successful
  • Growth hacking experience
  • Experience building and delivering products in the consumer, mobile iOS/Google apps space
  • Track record of building and launching consumer applications that are used by millions of users
  • Excellent communications skills (verbal, written and graphical)
  • Experience with consumer facing downloadable product (apps, widgets, etc)
  • Excellent product sense with bent toward user experience. Keen appreciation for the dynamics of a product ecosystem, what drives them and how they grow and work
21

Technical Product Marketing Manager Resume Examples & Samples

  • The tasks this individual is responsible for are often unstructured, have wide implications and there are multiple outcomes
  • Serve as the Security Solutions authoritative responder and trusted advisor for internal and external stakeholders
  • Demonstrate leadership and vision to contribute strategy decisions
  • A Bachelor of Science Degree is required, or equivalent experience
  • A minimum of 8 years of Technical Product Marketing and/or Enablement experience is required
  • Experience in Security Operations Center (SOC)
  • Experience with Security Information and Event Management (SIEM). ArcSight experience preferred
  • Industry certifications such as CISSP and Pragmatic Marketing Certified are highly desired
22

Big Data Software Solutions Product Marketing Manager Resume Examples & Samples

  • Develop and maintain an in-depth understanding of the Big Data software market space, products and service offerings, including overall value proposition, features, functionality, competitive landscape, routes-to-market and future product direction
  • Drive market segmentation and analysis, understand target segments and needs, identify and champion necessary market research, identify emerging market segments, and prepare market and solution forecasts
  • Drive analyst, media, customer, and partner engagement in order to position and promote HP Autonomy as the leading and most innovative data protection company within the industry
  • Create product and solution-related content including unique value propositions, features / benefits and competitive differentiation for collateral, white papers, sales tools, web, lead generation programs, etc
  • Serve as a public spokesperson on a global basis representing HP Software within at in-person and digital customer and partner events
  • Develop tools and training to support the full sales cycle. This includes product demonstrations, sales training (technical and value proposition), and technical content, as well as delivering competitive intelligence to the field and marketing organizations
  • Deliver key messages that enable our marketing execution team and agencies to execute relevant campaigns and programs
  • Conceptualize creative solutions and deliver integrated marketing campaigns across all media and channels, with programs to drive developer acquisition and engagement
  • Help drive out-of-the box grassroots developer events, marketing and technical conference initiatives as well as account-based marketing initiatives
  • Analyze and report on success and effectiveness of marketing efforts and developer outreach
  • Collaborate on plans and build support content for demand generation programs that result in pipeline for the sales organization
  • 5+ years of experience in Product Marketing or Product Management in the high-technology industry, preferably in an enterprise-oriented software company. Ideally bringing to market technology and solutions targeted at software developers. Self-starter who can thrive in a fast paced start-up-like environment is a plus
  • Stellar marketer and quick learner with a proven track record in product marketing with the enterprise software and software-as-a-service industry segment and/or marketing and selling enterprise class-solutions to an IT line management and CIO audience
  • A background in either enterprise middleware, cloud, PaaS, mobile and/or business applications software marketing is preferred
  • Possess a high level of personal drive, passion, energy and strong desire to compete and win
  • Results Driven – Rigorously holding oneself and others accountable for achieving high levels of individual and organizational performance
  • Exceptional written and oral communication skills, including preparation and delivery of presentations. Must be able to write and edit at an expert level
  • Technical competence – ability to translate complex technical concepts into simple, clear and compelling language
  • Proven ability to understand and effectively communicate key messages to the intended audience, through collateral, presentations, videos, web content, thought leadership and case studies
  • Demonstrated skills in managing multiple projects, coordinating across multiple disciplines and teams, delivering successfully to challenging deadlines, adapting with flexibility and a positive attitude to changing requirements and executing with quality and creativity
  • Strong interpersonal and team skills and the ability to interact with customers, partners and foster cross-functional teamwork among sales, marketing, and product teams
  • Bachelor's degree is required. MBA a plus
23

Mobility Product Marketing Manager Resume Examples & Samples

  • Defining and sizing the opportunity space in the mobile market where a combined software, hardware, and service based solution can capture (or create anew) value for HP Commercial Mobility
  • Researching and defining the customer pain points that can be addressed and the value proposition that HP can deliver to meet those needs
  • Analyzing the competitive landscape to articulate a differentiated and defensible position for HP’s solution
  • Establish the monetization model and associated pricing scheme for the solution
  • Quantifying the financial viability, investment, and return potential for HP
  • Work with hardware and software product teams across various BUs in HP to define the requirements to deliver these solutions
  • Work with the Business Development team to evaluate and diligence outside software (e.g. ISV) and, if needed, third party hardware to meet these solutions
  • Bring these components together into a cogent, go-to-market approach to evaluate the idea live with the market
  • Evangelize and communicate the strategy across the division
  • 5+ years of total experience in technology with previous product marketing, product management, engineering or design experience highly valued
  • 2-5+ years leading a product organization or start-up in a technology field (hardware or software) including developing new products and bringing them to market effectively to deliver financial results
  • 2-5 years in a strategy, consulting or product capacity (or strategy consulting) where structuring ambiguous problems, using data to solve those problems, and communicating the results to executives were key
  • Working knowledge of all major functions across a corporation (i.e. product, finance, marketing, HR/org, and engineering)
  • Project management patience
  • MBA or advanced university degree highly desired. Bachelor’s degree required
24

Product Marketing Manager Resume Examples & Samples

  • Develop and secure approval for Go to Market (GTM) plans and budgets
  • Direct cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets
  • Define GTM metrics/goals/ benchmarks and track/report progress against them
  • Develop offering/segment messaging and manage/ monitor their delivery
  • Present the Marketing Optimization and Web Content Management solutions at industry events, conferences, analyst and media briefings, and critical customer meetings
  • Develop/define customer segmentation strategies and customer experience plans and execute/monitor them
  • Work with demand generation team to develop proper messaging for offers and review ideas to drive lead generation activity
  • Perform marketing operations activities as needed, e.g., SalesForce.com (MRM)/Customer Relationship Management (CRM), PO/accrual management, collateral fulfillment
  • Assist sales with development of sales training materials
  • Assist sales with retailer/reseller account calls/development
  • Develop/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains and customer/partner engagement
  • Strong partner to sales in account acquisition/ development
  • A passion for digital marketing, particularly customer experience and web analytics
  • Expert knowledge of advertising/direct marketing/research vendor practices and procedures
25

Product Marketing Manager Resume Examples & Samples

  • Drive the definition of a product/ service/solution (PSS) family/ portfolio through R&D and solutions teams
  • Determine appropriate PSS family positioning prior to introduction
  • Determine initial PSS pricing strategy
  • Influence third parties to enhance solutions capabilities
  • Regularly meet with customers or partners during the sales process
  • Provide closed-loop post-analysis of PSS family strategies /roadmaps/platforms/Stock Keeping Unit (SKU)s Regional
  • Determine and lead an appropriate product/service/solution family introduction process to assure an effective launch within the region
  • Work with retailers and customers to affect demand
  • Drive the inventory strategy
  • Influence appropriate third parties to enhance solutions capabilities
  • Determine appropriate ongoing pricing in support of established pricing strategy
  • Work with sales and manufacturing, to lead the PSS Family obsolescence process for the region
  • Influence at the vice president and above level
  • Experience with Digital Asset Management solutions
26

Volume PC Product Marketing Manager Resume Examples & Samples

  • Demonstrated knowledge of product marketing fundamentals - prefer minimum 5 years of experience in the IT industry
  • Demonstrated management and analytical skills
  • Demonstrated strategic leadership in retail cycle management
  • Demonstrated experience working at Global level and
27

Product Marketing Manager Resume Examples & Samples

  • Bachelor's degree with a minimum of 3-5 years related experience or equivalent
  • Master's (graduate) degree in Business Administration, Marketing, or technical field of study is preferred
  • Demonstrated drive, confidence and risk taking
  • Demonstrated ability to influence and persuade
  • Must work well within a matrix organization as well as with partners and customers. (internal and external to HP)
  • Must be a team player who can harness the capabilities of the team and drive for results
  • Strong communication skills, verbal and written, including presentations
  • Experience and knowledge include: Familiarity with developer product solutions, strong technical and sales understanding of customer needs, broad knowledge of marketing and program implementation, knowledge of competitor's product offerings, knowledge of industry norms and opportunities, understanding of product life cycle, knowledge of product marketing elements (pricing and packaging, promotion and positioning, sales enablement, collateral development, references, case studies and ROI, competitive analysis etc.)
28

Product Marketing Manager Data Center Product & Solutions Marketing Resume Examples & Samples

  • Create authentic, compelling narratives. The core responsibility of this role is messaging and content development. You will develop the messaging for your component of the Cisco UCS portfolio and ensure accurate amplification to sales makers, channel partners, press/analysts/industry-influencers and end customers
  • Be the expert on customer personas and the dynamics of the buying center. Collaborate with the corporate research team, sales and product management organizations, channel partners and customers to continuously develop Cisco’s understanding of data center customer needs and buying center dynamics
  • 4+ years of technology product or solution outbound marketing experience
  • Content and messaging development experience
  • Domain expertise in cloud management solutions and the components of VMware and HP cloud management platforms is strongly preferred; knowledge of containers, their value and role in cloud management is a plus
  • Domain expertise in some or all of servers, storage and related systems management technologies is preferred
  • Strong proficiency in message development, writing and presentation skills. Public examples of messaging and content developed by the candidate will be requested at time of interview
  • Ability to devise simple verbal and graphical representations of complex, nuanced concepts
  • The most successful candidates will demonstrate a working understanding and an expressed curiosity in the psychological underpinnings of marketing communications (you know how and why those aren’t the droids they’re looking for)
  • Demonstrated ability to build and implement a technology and solutions marketing plan including opportunity identification, offer development, customer segmentation and competitive analysis
  • Ability to work cross-functionally, de-conflict competing priorities and stakeholder agendas and drive complex projects to successful conclusion
29

Product Marketing Manager Development Resume Examples & Samples

  • Ability to develop strategies for creating pipeline of new offerings, upsell & cross-sell account-based marketing programs to grow existing relationships
  • Ability to analyze information and data collected from pipeline behavior (conversion rates & velocity) to detect breakdown in marketing and sales processes
  • Proven ability to manage multiple tasks and work towards long-term goals
  • Proven ability to work cross-functionally and influence at all levels
  • Strong business acumen and strategic thinker
  • Strong message creation and verbal presentation skills; ability to create collateral or presentations that are clear and succinct
  • Strong team player, results oriented, and capable of working in fast paced changing environment
  • Self-motivated, creative, and organized
30

Product Marketing Manager Resume Examples & Samples

  • Analyst
  • Commerical and Industry Relations
  • Co-Ops/Interns
  • Customer Service
  • E-business
  • Engineering
  • Environment, Health & Safety
  • Hourly
  • Human Resources
  • Internal Audit
  • Management
  • Other
  • Procurement
  • Research/Development
  • Sales
  • Supply Chain Management
31

Data Protection Product Marketing Manager Resume Examples & Samples

  • Become a product expert taking full responsibility for learning all the features of the product or product family assigned
  • Support each stage of the sales funnel with key marketing deliverables such as customer presentations, sales aids and tools, collateral and presentations, competitive information, promotions, and specialized offerings
  • Ensure sales and channel readiness by providing compelling training, executing internal launches, and delivering actionable sales metrics
  • Lead product launches developing announcements and collateral
  • Provide thought leadership and development of critical sales and marketing materials for all sales organizations in Dell
  • A proven ability to write succinctly and with flair
  • A good sense of visual style keeping up with current trends
  • Be an outstanding presenter
  • Is an expert in data protection technologies or has a burning desire to become one
  • Is easily able to translate product features into customer benefits
  • Is proficient in Microsoft’s Office Suite
  • Is a proven leader able to execute tasks on-time across a global organization
  • A critical thinker who can organize arguments and thoughts logically and quickly
  • A good listener who is 100% focused on the discussion at hand and asks the right questions to extract the best insights
  • Is detail-oriented going the extra mile to make sure work represents their team and company well
  • Is socially adept so able to quickly build rapport both in person and over the phone
32

No Wires Product Marketing Manager Resume Examples & Samples

  • 8+ years of experience in 2 or more of the following
  • Experience leading cross-disciplined teams; good collaboration skills
  • Experience negotiating and enabling customers and end customers
  • Great communications skills with demonstrated ability to present to upper management
  • Ability to translate customer requirements to marketing requirements and engineering requirements
  • Technical degree or proven technical ability to conduct technical sales and communications with engineering
33

Product Marketing Manager Resume Examples & Samples

  • Strong market development, financial and operational background. Understanding of CRM tools, opportunity pipeline management and pricing tracking
  • Drive market analysis including SAM/TAM and understanding of overall market opportunity
  • Drive an engagement model with the Embedded Sales team to drive opportunity identification, design wins, and design win conversion
34

Senior Segment Product Marketing Manager Resume Examples & Samples

  • Strong understanding of Digital Signage and Point of Sales markets and technology trends
  • Drive definition of system level value propositions and understand system and market trends to develop market requirement documents
  • Define and drive ecosystem engagement strategy with key HW and SW partners as well as evaluate the competitive landscape for AMD solutions
35

Product Marketing Manager Direct & Digital Resume Examples & Samples

  • Be distinct and differentiated
  • Know our customers better
  • Do more with customer relationships
  • Fuel passions for our brands among customers and staff
  • Grow the volume of repeat, known customers
  • Grow average revenue per user
  • Maximise the life time value of our customers
  • Own the customer experience from beginning to end
  • Lead the direction and development of direct & digital marketing strategies and campaigns across the portfolio of News UK’s Business Development businesses (including The Sun Holidays, Times Traveller, New Me, Times Currency Services, Encounters Dating - and future businesses in the pipeline)
  • Demonstrate ROI of all proposed direct and digital marketing activities
  • Attain stakeholder buy-in of direct and digital strategies prior to implementation
  • Lead the implementation of direct and digital marketing activities with the support of the with Product Marketing Team
  • Collaborate with the other Product Marketing Manager and Product Marketing Executive to plan and implement full multi-channel campaigns
  • Establish metrics for direct and digital channels, monitor, evaluate and report on campaign performance to the Product Marketing Team, Business Development and the wider Marketing & Sales Department
  • Develop social marketing strategies across the businesses, develop and implement content plans
  • Brief creative & media agencies on campaign requirements
  • Cascade knowledge and educate the wider Product Marketing Team on the use of direct and digital marketing channels within the context of Business Development activities
  • Work closely with the Business Intelligence department to analyse audiences and access relevant data for marketing activities
  • Work closely with Sun & Times brand teams to develop targeted marketing campaigns for the various Business Development products
  • Manage the day-to-day activities which support the achievement of product targets
  • Demonstrate a knowledge and understanding of the full product portfolio and its marketing value
  • Demonstrable experience of direct and digital marketing planning & implementation, including social media
  • Demonstrable target driven approach to marketing and ability to work under pressure
  • Experience of managing/ optimising digitally delivered direct marketing activities
  • Thorough understanding of tools and techniques used in online communications, PPC, SEO and affiliate marketing
  • Experience of working on brands in the diet sector and/or targeting SMEs would be an advantage
  • Good at working as part of cross functional team
36

Product Marketing Manager Intern Resume Examples & Samples

  • Drive action throughout the organization by making ad tech product and partner program recommendations via analyses such as build vs. partner, competition, market sizing, adoption, game theory, and hypothesis testing
  • Design and execute go to market efforts for product launches and updates, including channel strategy, messaging, and pricing
  • Structure conversations and distill debates among peers and executives to align on direction
37

Product Marketing Manager Resume Examples & Samples

  • Make a significant impact by accelerating a joint marketing and sales strategy across Adobe Creative Cloud and Adobe Experience Manager
  • Accelerate demand for a new SaaS/cloud offering for Digital Asset Management (DAM) for the mid-market and departments of enterprises
  • As we scale our global business, you'll find there’s plenty of space for you to contribute, grow and learn alongside us during an internship
  • Join us for the summer and learn what it takes to monetize one of Adobe's most innovative technology platform
38

Product Marketing Manager, Ad Tech Identity Resume Examples & Samples

  • Bring structure to prioritize the consistent improvement and activation of myriad efforts across several teams within Facebook
  • Drive action throughout the organization by consolidating input and making recommendations
  • Design and execute go to market efforts for internal and external launches and updates, including channel strategy, and messaging
39

Product Marketing Manager, Ad Tech Ecosystem Resume Examples & Samples

  • Drive action throughout the organization by making ad tech product, partner program, and policy recommendations via analyses such as build vs. partner, competition, market sizing, and competitive strategy game theory
  • Lead go to market efforts for partner, product and policy launches and updates, including channel strategy, messaging, and pricing
  • Coordinate and manage cross-functional teams to align on outcomes and optimize execution (including policy, legal, partnerships, PR, design, product, analytics and engineering stakeholders)
  • Structure conversations, build and socialize frameworks, and distill debates among peers and executives to align on direction
40

Product Marketing Manager Resume Examples & Samples

  • Own planning and execution of all go-to-market launch activities for new and existing product launches and enhancements including market needs analysis, competitive analysis, value proposition definition, messaging, product brief, launch campaign planning and management of all launch activities
  • Define target customer segments and conduct primary and secondary research to develop robust discipline around competitive intelligence to support segmentation and sales enablement efforts
  • Understand channels and partners, providing guidance to in-house marketing and creative teams for effective positioning, marketing, lead generation, and nurturing strategies
  • Create and manage target segment definition materials for the sales and service delivery teams to utilize in sales readiness and training activities including personas, market briefs, buyers journey, competitive intelligence, “Selling Against” and market needs-based “How to Sell” training materials
  • Define market needs and voice-of-the-customer insights to ensure product management and associated product investment decisions are prioritized according to primary input of customer/market needs
  • Stays informed on expansion of product and service offerings (new features, applications, improvements, etc.) as necessary to adapt product marketing messaging, promotions and training materials to changing market/competitive demands
  • 7-10 years in marketing, advertising, product marketing and/or product management in technology startups or SaaS/ B2B technology
  • 2-3 years direct product management experience
  • Healthcare experience a plus, but not required
  • BA/BS degree in business, marketing, or communications, MBA preferred
  • Believe in Viverae’s mission and cultural development
  • Thrive in fast-paced and fast-growing environments
  • Travel may be required up to 20%
  • Must demonstrate effective decision making and results delivery as well as the ability to stay current with relevant technology and innovation
41

Product Marketing Manager Resume Examples & Samples

  • Development of core messaging and value proposition. The value proposition must convey a compelling story that communicates the scope, tangible value and competitive differentiation of the relevant service area
  • Creation of internal and external product marketing materials to support the articulation and drive of the value proposition. These include and are not restricted to
  • Over 5 years experience in Product Marketing (essential)
  • Over 3 years experience in either Content Discovery (Metadata/Search & Recommendation), Access Services (Subtitling/Signing), Media Management, OTT or Linear Playout (Highly Desirable)
  • Understanding of Managed Services (Highly Desirable)
  • Experience of working in a complex, matrix organisation in an international setting (Desirable)
  • Strong skills in message construction and proposition development (to address multiple audiences)
  • Excellent writing and collateral development skills
  • Ability to manage budgets and external marketing agencies
  • Ability to work collaboratively and influence/drive wide stakeholder teams
  • Effective, confident presenter
  • Creativity – to explore a proposition from all angles, and devise on-going, value-adding materials for client communications
  • Tenacity and resilience – to drive the proposition and ensure sales are equipped and enabled to position the service area effectively
42

Product Marketing Manager Resume Examples & Samples

  • Achieve the annual marketing and sales targets for assigned ESD software and solutions of BISG and manage team activities to optimize volume, revenue, and profit opportunity. This may includes Canon, Alliance Partners and/or 3rd party products as assigned
  • Leads the definition and execution of Canon USA Enterprise Solutions Division software and solutions marketing and business development strategies
  • Responsible for supporting business development plans through initiation and use of market research, competitive analysis, sales forecasting, financial analyses, if needed proposing to upper management the correct “strategic partnerships” to develop with other technology developers
  • Oversees the software/solutions specialist team to achieve on time execution of effective launch plans, activities and sales materials for assigned Canon, Alliance Partners and/or 3rd party software solutions
  • Coordinate team activites to provide support to Canon Sales and Sales support teams, and Dealer Sales personnel to help them understand Canon, Alliance Partners and/or 3rd party software/solution and how to increase their sales
  • Coordinate team activities, and cross functional collaboration, to provide market and competitive analyses in order to provide guidance and recommendations to Sr. Management that will maximize sales
  • Supports and facilitates the cross functional coordination of trade show activity and provides support expertise at trade shows through team members
  • Collaboratviely works with product planning to recommend and defend a market based competitive price strategy for assigned software and solutions
  • Interlocks regularly with various other operation and support functions of Canon USA to facilitate and manage successful launches and ongoing sales and marketing support efforts (such as inventory management, program/promo monitoring and analysis. etc.)
  • Proactively and collaboratvely works with Solution Marketing Division vertical market specialists to identify and develop vertical market applications of Canon software and solutions
  • Collaborates with product planning in efforts related to product planning, pricing and sales improvement
  • Evaluates Canon, Alliance Partners and/or 3rd party product/software/solution and assists CINC, Alliance Partners or 3rd party manufactures with development and modification of supporting hardware/software
  • The position requires a Bachelor’s degree in business or marketing or equivalent experience
  • Marketing experience of ECM or DMS solutions and experience with ECM/DMS and ISV/VAR sales channels is a significant advantage and highly desirable
  • Minimum of five years of experience, Preference experience be in sales and marketing
  • Sales experience is an advantage
  • Prior management experience is not required but candidate must have exhibited provable leadership skills that have influenced or encouraged team achievement of goals and objectives
43

Product Marketing Manager Resume Examples & Samples

  • Work closely with product management and sales teams to distill key functionality and benefits into core product marketing messages; identify, prioritize and launch product modifications/ additions to improve customer satisfaction, revenue and retention
  • Sales enablement – partner with sales enablement leaders to communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products; develop product collateral for all audiences (publishers, networks, press, etc.) including demos, sales presentations & training, FAQs, one sheets, and other product collateral as needed
  • Market and competitive intelligence – be an expert on several products and the buying criteria; identify and differentiate PubMatic products from competition and how we position against other offerings in meaningful ways; collect, analyze and distribute customer & competitive intelligence
44

Group Product Marketing Manager Resume Examples & Samples

  • Develop compelling messaging, positioning, web content and collateral, sales enablement materials and customer facing presentations
  • Lead product and solutions launches and work with cross functional team to ensure sales, enablement and marketing tools are meeting launch goals
  • Determine packaging and pricing to optimize revenue generation in each target market segment
  • Serve as VMware spokesperson for customers, analysts, press, and industry events
  • Analyze business performance and develop growth plans, pricing and packaging recommendations for specific Routes to Market, including Goals, Objectives, Strategies, Resource requirements, and timelines
  • Be the Subject Matter expert for the our Storage Solutions and deliver training/presentations to channel sales and partners globally
  • Ensure enablement of strategic partners in support of strategic GTM initiatives, coordinating with BU technical marketing and Readiness teams
  • Mentor, train and motivate a group of talented product marketing managers
45

Product Marketing Manager Resume Examples & Samples

  • Develop a deep understanding of the Storage and Availability market. Identify customer buying behaviors, partner go-to-market and sales motions. Define corresponding go-to-market strategies
  • Develop and execute specific go-to-market strategies, including demand-gen/marketing, enablement, and sales acceleration
  • Developing appropriate partner-facing positioning and messaging for different level audiences and for different target segments
  • Launching new products and releases, including positioning, press and analyst communications, and field and channel enablement
  • Developing the sales and channel strategy for specific products and solutions. Analyze the sales cycle and channel mix for specific products and solutions, and formulate ideas and approaches to optimize the selling process
  • Serving as VMware spokesperson for VMware field, channel partners, technology partners (including OEMs), and industry events
  • Performing competitive analysis, define and communicate key VMware advantages
  • Defining the overall marketing strategy for specific products and solutions. Work closely with corporate marketing to determine and execute lead generation, analyst relations, and public relations programs
  • Creating the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of VMware’s products and solutions to customers and partners
  • Creating and drive innovative initiatives to drive the fast proliferation of VMware products and solutions
  • Developing bookings projections, TAM, customer/partner analysis, and driving interlock process with the stakeholders
  • BA/BS in Computer Science, Engineering or equivalent; MBA desired
  • Minimum 5 years work experience in technology product marketing, product management, strategic marketing, or management consulting
  • Proven analytical skills and strategic thinking. Demonstrated ability to develop creative / non-traditional solutions and Go-To-Market strategies
  • Technical background desirable, preferably in storage, business continuity and disaster recovery. Aptitude to quickly come up to speed on new technology concepts
  • Passion to evangelize a disruptive new technology
  • Excellent written and verbal communications skills. Ability to translate technology and product features into business value. Previous experience interacting with and presenting to C-level executives
46

Product Marketing Manager Resume Examples & Samples

  • 7-10+ years of as an analyst and/or researcher as well as strong writing skills
  • Will require work to tight deadlines and as part of a team
  • Undergrad required
47

Product Marketing Manager Resume Examples & Samples

  • Minimum of 3 years product marketing experience, preferably in device high-tech
  • Marketing management skills - planning, organizing, and directing
  • Experience and track record of implementing successful marketing plans
  • Proven marketing writing skills as needed for various marketing communications activities, including collateral, plans, reports, promotional pieces
  • Assessment techniques for evaluating and reporting ROI
  • Strong interpersonal and influence skills
  • Strong marketer/creative thinker with a results-oriented approach to projects
  • Ability to work in a dynamic, fast-paced environment
  • Capacity to manage multiple projects and tasks at the same time
48

Product Marketing Manager, Creator Resume Examples & Samples

  • Strategic marketing experience, including development of propositions, user insight, market positioning, competitor analysis, distribution strategies etc
  • Strong analytical/growth marketing skills, including feature introduction, onboarding and conversion optimisation, using quantitative and qualitative user data
  • Experience developing and executing outstanding creative marketing campaigns launching or showcasing new products
  • Proven ability to work in a global marketing organisation (especially with US stakeholders)
  • Track record within a consumer product/services business, with a preference for digital media experience
  • Work with the regional marketing and brand team to develop Go To Market plans for key product releases, including marketing goals, target users, messaging, creative briefs, etc
49

Product Marketing Manager Resume Examples & Samples

  • Articulate product positioning and messaging for target audiences, differentiating Blackboard products from competition
  • Develop client-facing content to be used in campaigns (presentations, case studies, email copy, call scripts, web-based resources, video, recorded demos)
  • Work closely with the product management and development teams to fully understand the product features, functionality, and enhancements
  • Develop go-to-market and marketing plans for product launches and orchestrate execution of plans
  • Coordinate with product management, industry solutions marketing, campaign and events marketing, public relations and operations, as appropriate, for product launches and campaigns to drive new sales and renewals
  • Promote products through conference presentations and training
  • Deliver presentations to prospects and clients, in-person and via the web
  • Provide sales enablement support including sales training, tools (playbooks, battlecards, scripts, presentations) and demonstrations
  • Develop a social media plan to support both product launches and ongoing lifecycle management
  • Provide support for the RFP process
  • Supporting the K-12 Blackboard Innovative Teaching Series
  • 5+ years of applicable B2B product or solutions marketing experience in the Education or Technology industry
  • Minimum of Bachelor’s degree required (A degree in Marketing, Business, or Education is highly preferred)
  • Strong understanding of education & training industry, buyers, and influencers
  • Ability to translate client needs into marketing requirements and effective messaging and positioning
  • Ability to quickly master new technologies, particularly enterprise software
  • Superior communication and presentation skills, both written and oral. Writing samples will be requested
  • Strong project management and coordination skills; and ability to excel in a fluid, cross-functional team environment
  • Ability to translate client needs into business requirements and technology features into client benefits
  • Ability to work independently, and execute on strategic objectives
  • Ability to demonstrate creative decision-making and problem-solving
  • Superior analytical and problem-solving skills are a must
  • Ability to work and thrive in a fast-paced, cross-functional environment
50

Product Marketing Manager Resume Examples & Samples

  • Researching market trends
  • Strong ELA knowledge
  • Knowledge the curriculum state adoption process
  • Confident and innovative
  • Ability to influence at all levels within the organization
  • Background in the elementary literacy education space
  • Background in software/technology industry
  • 2+ years of experience in a strategic marketing function
51

Product Marketing Manager, Statistics Resume Examples & Samples

  • Design and implement market research strategies to develop a deep understanding of our customers, to anticipate course trends, to identify new market opportunities, to grow our existing base. Strategies may include an integrated mix of focus groups, web-based surveys, one-on-one interviews, usability studies, product forums, structured web research, etc
  • Plan and execute product development activities in partnership with product managers to ensure that we are meeting the existing and emerging customer requirements
  • Travel as needed for conferences, events, and campus visits in order to inform product and digital strategy, as well as to contribute to increases in revenue and digital registrations
  • The preferred location for this position is Boston, MA
52

Product Marketing Manager Resume Examples & Samples

  • Responsible for oversight and planning of all components of the 360 degree marketing plan
  • Responsible for delivery of the plan on time, on budget and at the quality promised
  • Assists in the development of the annual marketing plan
  • Serves as a liaison between marketing and the business line. Works directly with business team members to ensure projects capture product accuracy and market need
  • Provides direction and feedback to the creative team assigned to support the product lines marketing projects and initiatives
  • Closely collaborates with controls partners (legal, compliance and risk) on the review of marketing materials and sales tools
  • Education: Bachelors degree required
  • Business Experience: 4 or more years of experience in marketing, investments or a related function. Proven track record in a highly regulated environment with a complex product and distribution network. Financial services experience preferred
  • Retirement Experience: Experience in working with retirement and/or investment products, either in marketing, sales and/or product development, is desired
  • Planning skills: Experience in developing and executing marketing plans required. Must understand how individual marketing components and media fit together into a larger marketing plan
  • Communication skills: Excellent oral and written communication skills are a must
  • Licensing Requirements: Series 6 required within 120 days of employment
53

Product Marketing Manager Resume Examples & Samples

  • Develop successful marketing campaigns to drive awareness and product sales
  • Create compelling marketing content to support go-to-market efforts including: web content, blog posts, social media channels, presentations, videos, customer case studies, demos, and training materials
  • Evangelize company and product with customers, industry analysts, press, and executives at venues such as VMworld, VMware User Groups, vForums and technology partner events
  • Create and deliver sales enablement training for VMware field and partners
54

Product Marketing Manager Resume Examples & Samples

  • Define product and service go-to market strategy, and develop annual, quarterly, and launch marketing plans that address the complete funnel from awareness through nurture
  • Develop product positioning, messaging, and drive overall strategy for user-focused communications and brand across web, in-app, email, and other channels
  • Develop programs that drive sales of supporting hardware and goods by product users (Custom Circuit boards and partner products)
  • Regularly assess and report on program effectiveness through quantitative and qualitative data
  • Become active user of products and provide ongoing input to product management team to inform product roadmap
  • Evangelize product and business externally with customers, partners, users and the press as well as internally with executives and colleagues
  • BA, BS or equivalent degree in Business, Marketing or related field
  • 5 years marketing, program management or equivalent experience in software, SaaS, or mobile apps
  • Working understanding of 3D printing. IoT, and electronics strongly preferred
  • Exceptional analytical and problem solving skills, with ability to link strategy to business objectives and financial plans
  • Strong interpersonal skills, with ability to influence and collaborate in a cross-functional setting, and effectively interact at all levels on a globally distributed team
55

Product Marketing Manager, Developer Brand Resume Examples & Samples

  • Build user sentiment of our developer facing products and lead privacy sensitive marketing communication
  • Lead consumer and developer product marketing for some of Facebook’s most well known brands, namely Facebook Login, and Share products
  • Develop and execute on the go-to-market plan for each product including positioning, market assessment, quantitative analysis and understanding of the broader Facebook ecosystem
  • Plan and lead successful product launches and develop programs to drive adoption for the segment
  • Manage large cross-functional teams (including PR, design, product, and engineering stakeholders) to deliver world-class product marketing communications
  • Author consumer and developer-facing communication, such as blog posts and guides, host internal training sessions, and keynote presentations
  • Develop programs to improve the overall developer experience for apps and websites that use Facebook
56

Amazon Product Marketing Manager Resume Examples & Samples

  • Marketing Strategy & Execution for both Consumer and Commercial Cards
  • Client Management
  • Cross-functional Team Leadership
  • Ideation and innovation
  • Bachelor's Degree OR in lieu of degree, high school diploma/GED and 7+ years of Marketing/Digital experience in a corporate environment
  • 3+ years in-depth understanding of digital marketing
  • 3+ years of strong client management and interpersonal skills
  • 3+ years of experience influencing and leading cross functional teams, both internally and externally
  • 5+ years marketing experience, preferably in credit card, financial services or retail
  • Project management skills and attention to detail
  • Solid leadership skills, self-starter, high energy, and strong results orientation
  • Experience leveraging analytics and data to drive business strategy & decisions
  • MBA, GE leadership program graduate (ECLP, etc.)
57

Product Marketing Manager Resume Examples & Samples

  • Synthesize the market insight and competitive intelligence in order to inform global product and marketing strategy. Deliver clear and effective internal reports to communicate the results and product recommendations
  • Develop and manage the execution of a global product marketing plan and, in collaboration with Creative and marketing teams, develop the global brand, message, and core marketing assets for use by sales and marketing in all geographies
  • Manage market development programs (class tests, pilots, etc.) with well-defined success metrics and strategic client selection. Use results to inform product recommendations, to demonstrate the effectiveness of the product, and to identify sales opportunities
  • Work effectively in a heavily cross functional, fast-paced environment, especially working across product, digital strategy, technology and sales teams. Contribute to list-wide marketing initiatives for Science as appropriate
  • The preferred location for this position is San Francisco, CA
58

Digital Product / Marketing Manager Resume Examples & Samples

  • Work with Marketing and Creative teams to build NFL Network marketing promotional pages
  • Maintain NFL Network homepage, Network show pages and NFL Network affiliate sites with current tune-in messaging, promos and digital assets on a daily basis
  • Work cross-departmentally with creative, on-air and digital teams to obtain all digital assets (ex: ad banners, homepage promotional units, browser panels, video pre-roll & content) and publish those assets on the relevant Network show pages and NFL.com homepage
  • Perform updates to NFL.com event pages to include promotional messaging and enhance NFLN brand awareness
  • Ensure logos, branding and promotional units follow all NFL legal and brand guidelines as well as uphold the integrity of the shows and products they are promoting with continuity across all owned, paid & affiliate channels
  • Work with NFL Business Intelligence teams to ensure proper tracking is in place for all promotional units
  • Work with NFL Business Intelligence teams to ensure pages have been optimized for search (SEO)
  • Oversee departmental digital priorities calendar. Align initiatives with on-air marketing strategy
  • Author product requirements documentations
  • Lead internal and external development resources to ensure products are built to current specifications, optimized for desktop and mobile
  • Develop and track all key metrics for each product
  • Long-term product planning to ensure all products meet business objectives and align with marketing priorities
  • Relationship management with stakeholders
  • Maintain and support currently deployed products, including off-hours escalation procedures
  • Keep abreast of industry trends and technologies, and be prepared to apply them quickly
  • Apply changes in the site CMS
  • The candidate should have a BS, BA, or advanced degree in computer science, communications or related field, or relevant work experience
  • Strong background in the building and operating of web-based products, including working within various Content Management Systems (CMS)
  • At least 3 years of experience in the digital media field
  • Experience leveraging and interacting with all social media platforms
  • General understanding of HTML, CSS, Javascript and other web presentation technologies
  • Familiarity with Adobe Photoshop (incl. basic image editing)
  • Familiarity with optimizing pages for search (SEO)
  • Demonstrated ability to work on a diverse scope of projects requiring detailed analysis, creative/practical problem solving, and sound judgment
  • Ability to operate effectively in a team-oriented and collaborative environment
  • Must demonstrate solid organization/communication skills
  • Manage multiple projects within a short development cycle with moderate supervision
  • Ability to work cross-functionally with internal and external teams
  • A passion for football!
59

Product Marketing Manager Resume Examples & Samples

  • Manage two main brand categories
  • Support APAC markets ensuring access to the relevant launch toolkits
  • Lead the development of the 3 year product marketing strategy for the region
  • Facilitate the integration of consumer insights providing tactical recommendations
  • Lead regional support programs including Advertising, CRM, Digital, and Education for your designated brand categories
  • Ensure the ownership of promotional effectiveness and analysis to help build the business and overall traffic
  • Develop seasonal themes including patterns, mood boards, palettes and design using local agencies and vendors
  • Influence New York central brand team on the APAC future brand strategy
  • Prepare regular management reports on business trends
  • Design accurate forecast guidelines for the region
  • Provide accurate product pricing guidelines for new product launches through collaboration globally and locally
  • High command of English
  • Mandarin/Korean or Japanese advantageous
  • Extensive regional marketing experience in Cosmetics, Skincare, Fragrances or other Beauty categories
  • Able to influence local and global stakeholders to execute the most relevant brand message to individual markets
  • Has strong analytical and consumer insights exposure
60

Assistant Product Marketing Manager Resume Examples & Samples

  • Support the PMM for the deployment of the campaign toolkit to designated markets
  • Liaise and work closely with agencies to develop below the line creative such as brochures and other visuals
  • Lead small/medium scaled campaigns from concept to launch
  • Prepare and conduct regular sales analysis
  • Consolidate competitor reports
  • Lead on pre-launch planning and analysis
  • Business/Marketing Graduate
  • Product development and 360 product campaign experience in a related industry such as Cosmetics, Beauty, Skincare or FMCG
  • Strong collaboration experience and able to work under minimum supervision
  • Required Languages: English, Cantonese/Mandarin
61

Product Marketing Manager Dma Resume Examples & Samples

  • Drive customer growth through acquisition, onboarding, engagement, retention, loyalty and advocacy
  • Create Product Marketing strategy from ideation to launch, working Media, Distribution, Social and Customer Support teams to leverage all customer touch points across online, mobile and offline channels
  • Ensure consistent and effective messaging across customer touch points including Product (website & Apps), and marketing materials (email, display, mobile, social, etc.)
  • Lead in-product content programming and promotions strategies, cadence and frequency
  • Collaborate with Product and UX teams to optimize all user flows from signup, through engagement, to loyalty
  • Identify and evaluate strategic marketing partnership opportunities with third party partners and internal business units (Parks, Consumer Products, etc.)
  • Identify customer segments and establish their Life Time Value (LTV) in order to benchmark marketing spend and ROI
  • Use data and analytics to continually analyze campaign effectiveness and optimize against targets
  • Set quarterly and annual goals and KPIs and devise and implement measurement plans
  • Own the reporting and dissemination of performance results to the Executive Leadership Team
  • Track, analyze and inform Executive Leadership of all key performance results
  • Deep expertise in digital marketing, direct marketing, CRM, social, customer engagement and data driven marketing strategy
  • Knowledge of UX best practices
  • Highly analytical and possess an exceptional creative eye
  • Proven ability to bring innovative customer acquisition ideas to market in coordination with product and technology teams
  • Relentless focus on the customer
  • Deep understanding of managing acquisition strategies tied to customer segment level conversion
  • Strong analytical skills / problem solving skills with data driven approach to customer acquisition
  • Excellent verbal and written communication skills; persuasive in presenting complex data and concepts to groups
  • Outstanding relationship-building skills with the ability to consistently demonstrate a positive and collaborative approach; comfortable working with various functional groups across the organization
  • Strong experience in brand-building in the video, digital, and entertainment space
  • Passion for movies, television, and the emerging digital content market
  • Deep knowledge of and experience working with the target demos for Disney, Pixar, Marvel, and Star Wars
  • Expertise in analyzing data, trends, events
  • Comfort and composure working in a market that is changing constantly and rapidly
  • Ability to manage multiple responsibilities and projects
  • Minimum of 8 years of online marketing experience and 5+ years in digital marketing for consumer facing businesses
  • Bachelor's degree required, MBA a plus
62

Product Marketing Manager, Business Resume Examples & Samples

  • Conduct comparative analyses of both the internal product suite as well as competitive offerings in order to better define and position our products
  • Establish key product priorities with the marketing teams within local geographies (i.e., North America) and provide training on solutions to ensure successful local marketing sales efforts
  • Maintain a customer relationship management database to track participants and targets in Product Marketing programs
  • Work effectively in a heavily cross functional, fast-paced environment, especially working across product, digital strategy, technology and sales teams. Contribute to list-wide marketing initiatives for Mathematics as appropriate
  • 2-4 years of relevant experience, such as
63

Product Marketing Manager Resume Examples & Samples

  • Thought leadership in horizontal and vertical product definition, positioning & messaging
  • Product launch, lifecycle management and defined deliverables
  • Product training
  • Product management processes & best practices
  • Create and maintain product communication strategy and messaging - develop product communication material & collateral, such as product value proposition, product decks for external (e.g. customers) and internal (e.g., management, sales, sales support, marketing) audiences
  • Work with individual product managers to translate market and customer requirements into product requirements
  • Identify & conduct primary market research studies to inform new product development and investment in product enhancements (industry analysis, trends analysis)
  • Collaborate closely with both Marketing & Coms and other internal teams on product positioning & communications strategies, including social media, as well as Industry Analyst Relations
  • Continuously assess competitive products and strategies
  • Support business case development to estimate revenue and profit opportunities and reflect as appropriate in marketing strategy and budget
  • Support and conduct product training initiatives
  • Attend trade shows / conferences relevant to market segments and products
  • Support internal product development, lifecycle management processes as necessary (e.g. Product Checklist)
  • Manage relevant processes and contribute to a culture of ongoing process improvement and continuous quality improvement
  • Bachelor’s Degree in Marketing or Communications or related field of study. Alternative degree is acceptable if in related field and if candidate has experience in mapping or location-based services (LBS)
  • MBA or significant (7+ years) work experience in related field (product management, product marketing, and communications) desired
  • Sales or customer-facing experience preferred
  • Problem solving ability: must be able to develop solutions to a variety of complex problems and challenges. Requires strategic thought process with a strong bent toward execution
  • Adaptive/responsive - needs to be able adapt/respond quickly to the field in a fast-paced environment
  • Communication skills – Must demonstrate an ability to disseminate information in a concise and clear way and be capable of building good interpersonal relationships
  • Influence management – Must be able to work within a complex, matrix environment. Well-honed influence skills are needed to insure success
  • Team Work - Must be able to work as part of a team
  • Advanced knowledge of MS Office tools, including PowerPoint and Excel
  • Travel - Must be able to travel frequently (~10-20%) and on short notice
64

Product Marketing Manager Resume Examples & Samples

  • Develop and execute strategies to acquire, engage and convert Office 365 customers from free to paid
  • Be the audience expert. Lead audience segmentation and serve as the voice of the customer by analyzing behavioral metrics, monitoring and collating user insights, and driving user research
  • Drive engagement campaigns that span across all digital channels (emails, mobile, web and in-product messaging)
  • Drive lead nurturing campaigns, including lead qualification, scoring and overall lead to revenue pipeline performance management and acceleration
  • Partner with Product Marketing & Engineering teams to shape in-product experiences and influence the product roadmap
  • Work closely with the Analytics team to design experiments, analyze results, and leverage data to inform your lifecycle programs. Measure, track and report on the effectiveness of lifecycle marketing campaigns
  • 6+ years of product marketing and/or product management experience, preferably in both the consumer and enterprise software
  • Ability to self-start, analyze complex data sets and develop innovative solutions
  • Strong ability to communicate ideas effectively, prioritize and manage multiple projects in parallel
  • Superior audience-centricity. Experience leveraging audience understanding to conceive marketing strategies and assets
  • A good eye for design, strong writing skills and a proven track record of driving large projects from ideation to completion in a short timeframe
  • Strong drive for results in the face of change and ambiguity
  • Experience in marketing automation tools a plus
  • BA or BS degree required; advanced degree a plus
65

Flame Product Marketing Manager Resume Examples & Samples

  • Lead planning and execution for Autodesk’s Flame family marketing efforts
  • Provide direction and collaborate with other internal marketing teams to ensure the Flame family story is integrated into key marketing activities such as social media, community, PR, product reviews, events, and campaigns
  • You know the Film & TV industry inside and out. You have immersed yourself in the world of Film & TV for most of your career. You know lots of artists (you may even be one yourself) so you relate easily to them. Therefore, your customer is at the center of all your marketing plans and programs
  • You have a passion for storytelling. Our customers are storytellers. You are too. You can be an advocate and spokesperson for Autodesk and Flame in the Film & TV industry. You are comfortable, confident, and persuasive with customers and press
  • You’re a marketing guru. You understand how to find your prospects and customers, the best channels to reach them, what to say to them when you make contact, and how to say it. Your goal is to be so interesting and relevant that their engagement comes naturally
  • You’re part scientist. You like to test new ideas and use real-world data to validate your successes and failures. And like a good scientist, you’re not afraid to fail sometimes because you know it helps you learn quickly
  • You’re a team player. You like the vibe of working with people who are passionate about our products and customers. And you know that strong working relationships are critical to being successful
66

Product & Marketing Manager Reebok Classics Resume Examples & Samples

  • Fundamental understanding of the relationship between product, sales, marketing and the account base
  • Exceptional time management and organizational skills with the ability to meet strict deadlines
  • Strong analytical skills and experience in calculating discounts, percentages, gross margin, IMU (general retail math)
  • Possess an in-depth knowledge of the Canadian Sporting Goods Industry, the key players, retail and market directions
  • Advanced knowledge of latest version of Power Point, Excel, Microsoft Word, Adobe Illustrator, and Outlook
  • 5-8 years of relevant experience (product marketing, merchandising, design, etc. within a fashion or retail industry)
67

Product Marketing Manager Resume Examples & Samples

  • Self-driven and results-oriented
  • Analytical with strong ability to understand and interpret MIS, and able to translate these to program or campaign to increase ROI on marketing dollars and improve program profitability
  • Strong execution skills,with an eye for detail, to design and manage end-to-end processes for programs owned
  • Independent and resourceful as the role requires the candidate to work very closely with Retail Bank team and external partners
68

Product Marketing Manager Resume Examples & Samples

  • Business or marketing graduate with previous product management or product marketing experience
  • Previous experience of marketing of software products
  • Demonstrable experience developing and launching new products
  • Demonstrable project management and organizational skills, leading strong cross-functional teams and multiple projects
  • Experience in financial services, information security or payments software advantageous
69

Product Marketing Manager Resume Examples & Samples

  • Work with clients, partners, resellers, product and sales teams to understand advertiser needs and outline the requirements of the market to inform the product roadmap
  • Aggregate, distill and prioritize product feedback from multiple sales and partnership channels
  • Position and launch advertising products to customers. Ensure that all product features and benefits are clearly articulated to customers and sales teams. Write communications, product documentation, and develop collateral for sales teams
70

Product Marketing Manager Resume Examples & Samples

  • Creating the product positioning and value prop, messaging, SKU plans, and pricing
  • Running primary and secondary market and competitive research to inform marketing strategies and competitive responses
  • Building go-to-market strategies and programs, and executing in the market against those strategies through our field partners
  • Measure results and make adjustments based on learnings
71

Product Marketing Manager Resume Examples & Samples

  • Business or marketing graduate with product management or product marketing experience
  • Experience of marketing of software products
  • Customer-focused, with excellent oral and written communication skills
  • Creative and energetic self-starter, capable of working on own initiative
  • Ability to manage multiple projects simultaneously and prioritise effectively
72

Customer Immersion Product Marketing Manager Resume Examples & Samples

  • Align with PMM leadership on a set of product area priorities
  • Manage customer immersion engagements from end-to-end. You will embed with Product teams (Design, Engineering, Product Management and Product Marketing) to understand their goals for a customer immersion engagement and then work closely with sales (both managed and unmanaged) to identify the ideal customer meetings
  • Simultaneously manage multiple projects on different product teams
73

Wholesale Product Marketing Manager Resume Examples & Samples

  • Help define project scope and schedule with Wholesale Marketing Director and Team Members and ensure proper prioritization within the Marketing Group
  • Help maintain the department project list, and ensure that each project has a project number and has gone through the proper approval process (product team, management, compliance, etc.)
  • Monitor the expiration of individual projects and meet with the appropriate marketing team member to determine if project should expire or be updated and sent through the approval process again
  • Coordinate invoice payments with finance team and help keep track of overall Wholesale budget
74

Product Marketing Manager Resume Examples & Samples

  • Develops clear communication plans to socialize across the extended team for each product launch (every 8 weeks) and any other compelling events or releases
  • Directs and contributes to successful execution of user acquisition campaigns
  • Works with Sales team to determine opportunities and prepare sales tools that provide clear marketplace differentiation and deliver qualified leads to soften the ground for deals
  • Works with Nurture Marketing team to develop content that can be used across nurture streams to tell a story and help encourage adoption and active usage of the products
  • Works with Product Management and Development to deliver relevant in-product communication to help encourage adoption and active usage of the products
  • Collaborates with other product and industry teams on joint marketing initiatives. Acts as a point of contact and provides marketing support to key strategic partners that help expand our mutual influence and ecosystem
  • Uses data and analytics to regularly update and optimize online destinations for ever more positive customer experiences
  • Oversees the creation and execution of a customer advocacy program that promotes customer success through videos, blogs, social media, PR, campaigns and other vehicles
75

Product Marketing Manager Resume Examples & Samples

  • Position Airline Solutions as a thought leader in the market with customer centric positioning and messaging targeted to segment and buying role, through a multi-channel approach (e.g. webinars, whitepapers, speaking engagements, or the Portal/Hub)
  • Support and enable sales by providing training to articulate key messages and market problems, target prospect lists, collateral, presentations or integrated demonstrations (utilizing relevant personas), and support strategic sales pursuits
  • Define and drive the product launch (go-to-market) plan (major/minor launches) from training, internal communications, sales enablement, and delivery resource availability
  • Collect testimonials or case studies and identifies key customer references to support a portfolio referral/reference program
  • Understand market and buyers to target, define buyer personas, and participate in relevant industry, trade and community events
  • Monitor market adoption of product through its lifecycle and identifying areas for new sales including consulting or cross-sell or up-sell opportunities
  • Leadership or management experience is preferred. Strong, proven leadership skills in a cross-functional, matrixed team environment with executive presence
  • 8-10 years of business-to-business product marketing experience in the technology industry
  • Experience with marketing a product (s) across its life cycle from definition to end-of-life, including market requirements, market research and analysis, marketing strategy, planning and execution, positioning and messaging and sales enablement
  • Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment
  • Excellent communication skills, written and verbal
  • Domain expertise in the airline industry a plus
76

Product Marketing Manager Resume Examples & Samples

  • Responsible for developing product marketing strategy, tactics and go-to-market plans for new and existing Business Class products and services, including Internet, Voice, Ethernet and TV product lines
  • Creates marketing plans to support the launch of new products – including all campaign elements, collaterals and supporting material such as invoice updates and web content
  • Represents the Business Services Marketing group on cross-functional operations/project management teams
  • Manages marketing agency in development and fulfillment of marketing/campaign materials such as collateral, direct mail, print, TV, radio, e-mail, web banners, bill inserts, etc
  • Ongoing planning with Field-based Product Marketing and Management in the development and execution of strategies and initiatives, creative reviews and solicitation of input
  • Ongoing planning and coordination with Product Development and Management to develop marketing strategies to promote both new and existing products
  • Responsible for creation and maintenance of content for regional and corporate website(s)
  • Direct leadership and management of Corporate Product Marketing Team
  • Develops and manages product marketing budget to ensure optimal ROI for the company
77

Product Marketing Manager Resume Examples & Samples

  • Qualification Requirements: The Product Marketing Manager must be hands-on and detail-oriented, and able to deliver results in a fast-paced environment. This person must have strong interpersonal, communication, and problem-solving skills. This individual will be a team player who is well versed in details
  • Confident and willing to take risks, challenge conventional thinking, and make smart decisions
  • Bachelor's Degree in Marketing, Psychology, Business or related field
  • 5 years of relevant product management experience preferred
  • 3 years of experience with segmentation, positioning, pricing, and new product development practices required
78

Product Marketing Manager Resume Examples & Samples

  • Be the expert on the TELL product as regards to assessment theory, pedagogy, scoring, and use of score data
  • Fully understand the product’s technical components, including advantages and limitations; help frame/present these issues so that stakeholders and interested parties can comprehend them
  • Analyze the geographies for their potential, prioritizing them according to factors such as: revenue potential, distribution options, ease of doing business there, degree of customization required, etc
  • Work with Geos to establish obligations/responsibilities of each party when launching the test, including: level 1, 2, and 3 technical support, pricing/revenue sharing, distribution, marketing, etc.; Follow up by ensuring that each party adequately trains and supports those resources
  • Work with the product engineering teams on feasibility, cost, and timelines required for any customizations using caution with over-promising on deliverables
  • Seek bundling and integration opportunities with other products and platforms; work with the TELL product team to understand technical issues that allow/not allow integrations to be possible
  • Communicate a plan for international roll-out of TELL to management and all stakeholders
  • Facilitate the implementation of TELL in each new country – arrange implementation to get first adopters on board and set up
  • Assist with developing the in-country marketing campaign and localization of marketing materials
  • Bachelor’s Degree in marketing, business OR equivalent combination of education and experience; MBA preferred
  • 5+ years’ experience of development/implementation of marketing programs/campaigns; must have international experience!
  • 3+ years’ experience in costing and pricing products
  • 5+ years’ experience in product identification and responsiveness; where to develop product presence with ability to translate market needs into responsive and profitable products
  • Strong financial management skills, negotiating strategies, long-term planning capability
  • Solid experience with a variety of online and social media marketing activities
  • Demonstrated aptitude/success in several marketing disciplines including marketing strategy formulation, project planning/execution, messaging, copywriting, collateral development, event logistics/management, oral presentation
  • Must understand marketing programs development and execution including post campaign ROI analysis
  • Persuasive collaboration and networking skills
  • Excellent abstract thinking and creative abilities
  • Excellent building/management of internal/external relationships
  • Must be an independent, motivated, and performance-driven self-starter!
  • Computer proficiency in MS Office Suite, Outlook, Excel, SalesForce.com
  • Innovative thinker, motivated by challenges!
  • Excellent communication skills, especially relating to assessment, scoring and its data, and pedagogy
  • Able to work with geographically distributed team
79

Product Marketing Manager Resume Examples & Samples

  • Support the B2B Sales team in production of sales collateral, presentations, and engaging messaging to effectively communicate the products
  • Provide creative and unique support in marketing campaigns while working alongside PR team to magnify reach of B2B business
  • Assist with product demos, business cases, whitepapers, and updating online content with design teams
  • Plan, execute, and measure new business marketing campaigns to support achieve ROI goals
  • Translate products to sales-based USP
  • Measure and analyze lead generation activity alongside SEM/SEO
  • Minimum 3-5 years experience in B2B marketing role, preferably in sales enablement and product marketing
  • Knowledge and experience in the geospatial community, ad tech environment
  • Ability to execute on creative collateral, PowerPoint, and design assets in a deadline-driven environment
  • Insights-driven with experience analyzing data in Omniture and Google Analytics
  • Familiarity with SalesForce, Pardot, and WordPress or other CRM software a plus
  • Design experience with Adobe Creative Suite with strong execution orientation
  • Excellent written and verbal communication to achieve results and build brand support
  • Previous experience managing external agencies and defining milestones, costs, and providing feedback to ensure quality production
  • Extremely organized, attentive, and team-oriented with a strong sense of accountability
  • Strong project management skills to prioritize and pivot as required by the business while multi-tasking and uncompromising quality and data as a service industries a strong plus
80

Product Marketing Manager, Measurement, Atlas Resume Examples & Samples

  • Work closely with the sales and support teams to evaluate customer needs, and translate those needs to engineering teams
  • Refine the value proposition and develop go-to-market strategy for product releases, and be able to execute those plans
  • Create and deliver positioning, materials, and training for sales and clients
  • Manage product alphas and betas to direct product refinements and identify critical customer needs that must be met by the product in order to launch
  • Assess adoption of released products, and conduct analysis on impact to the business
  • Drive improvements with engineering team where appropriate
  • Work across other teams at Facebook to ensure there is alignment in product and business objectives between Atlas and related groups
81

Product Marketing Manager Resume Examples & Samples

  • Insatiable curiosity. Desire to learn, ask questions and challenge status quo
  • 3+ years of relevant product marketing, product management or management consulting experience preferred
  • Prior knowledge of the Assessment space a plus
  • Experience with digital products preferred
82

Product Marketing Manager Resume Examples & Samples

  • The PMM for the Distribution and VAR Channels in the Americas will primarily be responsible for driving commercial planning and execution of New Product Introductions (NPIs) for Video
  • Drive market & customer segmentation analysis to validate the right products for the right segments (i.e. segmentation analysis vs. Product Roadmap)
  • Drive the prioritization, development, and delivery of Video Sales Tools for the Sales teams/customer base in order to facilitate a simplified product implementation process
  • Responsible for assessing market trends in the channel and determining the strategic course for short and long range product planning. Drive communication between the channel and Product Management to ensure development of the right Video products for those channels
  • Monitor business, economic and competitive environment, and take actions to capitalize on untapped opportunities and to mitigate disruptive threats
  • Support the development of multi-generational product plans including the 3 year strategic roadmap, and the 1 year Operational Plan
  • Work with Sales and Marketing to lead the development of product positioning and segment penetration strategies
  • Work closely with Product Managers and Sales Teams to establish and execute pricing, positioning, selling and promotional strategies for new and existing products
  • Frequently interface with the Product Managers, BU Leaders, Channel, and Functional leaders to communicate the broader product-line view
  • Own the development of tactical programs and promotional efforts with Sales to drive product line growth for the Business Unit
  • Demonstrate financial acumen by understanding solution component financial drivers including cost/ schedule, incremental revenue, gross revenue, and contribution margin
  • Proactively research and understand root causes of NPI revenue gaps based upon discussions with Channel Representatives and Sales Teams and translate that information back to the individual Product Managers for resolution
  • Concisely communicate action plans to the Executive Team and demonstrate the ability to follow-through on those action plans to completion
  • Enterprise Video
  • Service platform integration (IBT)
  • Advanced Services (Professional Engineering Services, Remote Managed Services, Custom Solutions, Embedded etc.)
83

Product Marketing Manager Pearson English Resume Examples & Samples

  • Content marketing, content generation and localization
  • Brand management
  • SEO & SEM
  • Marketing automation platform, email campaigns (lead generation, lead nurturing and lead scoring)
  • Digital campaigns & associated social media
  • Key member of PE global marketing team
  • As part of the team brand management & required implementation
  • Product management of Global Scale of English & manage launch/long term campaign
  • Manage agencies as required to ensure PE has the necessary best-of-breed services to build and enhance marketing presence – off & online
  • Stay abreast of digital/online marketing trends and new technologies; proactively provide innovative ideas for online marketing solutions in support of objectives and initiatives
  • Help communicate global marketing performance/business impact to key stakeholder groups against KPIs on a monthly basis
  • PE business units
  • Marketing leads in PE business units
  • Wider marketing groups within Pearson English and in the wider plc – e.g., Geo’s
  • Pearson Brand team
  • Significant proven product marketing & management experience, including content & digital marketing, website management experience
  • Devising and implementing marketing strategies to drive digital content & digital marketing with thought leadership
  • Brand management – from initiation to implementation
  • Agency management expertise & experience
  • Marketing automation platform, email marketing and content management systems experience
  • The ability to influence cross-functional teams and champion new concepts and ideas
  • Experience working across cultures and in a global, multi-lingual environment
  • A flexible approach
  • A high degree of confidence, accuracy and attention to detail under pressure
  • The ability to manage projects and plan around rapidly changing priorities
  • A high level of energy
  • Project management, leadership experience and vision
  • Critical thinker who can identify issues and offer creative problem solving / recommendations
  • Good undergraduate degree
  • Post graduate desirable
  • CIM or IDDM qualified Background
  • B2B marketer with some B2C
  • ELL/ELT market, or information/software, or commercial education market
  • Global operator
84

Product Marketing Manager, Games Industry Resume Examples & Samples

  • Manage 3ds Max and Maya product launches, including creation of sales and marketing launch assets
  • Help build the Games industry go-to-market plan for 3D tools
  • Coordinate 3ds Max and Maya day-to-day and launch marketing activities with the Film & TV and Design Visualization marketing teams and support their mission to drive growth in other industries
  • You’re a storyteller. Our customers are storytellers. You are too. You can be an advocate and spokesperson for Autodesk in the Games industry. You are comfortable, confident, and persuasive with customers and press
  • You’re not afraid to take chances. You like to test new ideas and use real-world data to validate your successes and failures. If it doesn’t work, oh well! You still learned something
  • You l-o-v-e the Games industry. You have immersed yourself in the world of Games for most of your career or through personal interest. You know lots of 3D artists (you may even be one yourself) so you relate easily to them. Therefore, your customer is at the center of all your marketing plans and programs
  • You’re a team player. You like the vibe of working with people who are passionate about our products and customers. And you know that strong working relationships are critical to your success
85

Subsidiary Product Marketing Manager Resume Examples & Samples

  • 1) Product Evangelism (40%)
  • Maintain product knowledge and evangelize the product internally and externally to Press, enthusiasts, influencers and pre-sales customer scenarios
  • Provide product related content like customer benefits, competitive differentiators, and value of the product roadmap to all subsidiary marketing activities, including those owned by Segment marketing, Audience marketing, and other BGs
  • Adjust and provide differentiated value proposition and compelling, localized product-related content, product Bill of Materials (BOM) (To-Customer and To/thru-Partner)
86

Product Marketing Manager Resume Examples & Samples

  • Contribute to the creation of the subsidiary marketing plan
  • Deliver solution advocacy, positioning, messaging and storytelling
  • Formulate competitive positioning and response
  • Drive education and execution of product roadmap and launches
  • Invest in continuous learning and growth
  • Strong marketing skills: optimizing return on marketing investment
  • Knowledge and experience with digital marketing (SEO/SEM/Social Media/E-mail)
  • Experience, knowledge and/or understanding of audience, partner or product marketing within a consultative/solution selling model
  • Understanding of business solutions: Cloud/Customer Relationship Management (CRM)
  • Ability to communicate technical information to non-technical audiences
  • Exceptional program, project and time management skills–highly organized, detail focused, results-driven, accountable
  • Independent, self-starter who can prioritize and drive deliverables to execution with minimal supervision
87

Product Marketing Manager, Games Resume Examples & Samples

  • Lead consumer and developer product marketing for some of Facebook’s Games products
  • Plan and lead successful product launches targeted at game developers on canvas, mobile, and console
  • Coordinate and manage cross-functional teams (including PR, design, product, and engineering stakeholders) to deliver world-class product marketing communications
  • Develop strategic positioning for key products based on market assessment, quantitative analysis and understanding of the broader Facebook ecosystem
  • Author consumer and developer-facing communication, such as blog posts and best practices
  • Develop and drive programs to frame and track competitive landscape, understand target markets and identify market insights to inform product strategies and go-to-market activities
88

Product Marketing Manager Resume Examples & Samples

  • Influence product strategy for Facebook's ads transparency & controls products for consumers, including ad preferences
  • Drive product adoption and usage rates for ads controls through effective consumer product marketing and PR support
  • Coordinate and manage cross-functional teams to optimize collaboration and output (including policy, legal, partnerships, PR, design, product, analytics and engineering stakeholders)
  • Identify opportunities to improve the consumer value delivered by our ads targeting products
  • Collaborate with other teams to track improvements to consumer value from ads through appropriate metrics
  • Develop an external narrative on consumer value and ads, in conjunction with Comms, Marketing, and Business Marketing partners
89

Product Marketing Manager Resume Examples & Samples

  • Create innovative and engaging advertising products and programs for HuffPost
  • Proactively work with Sales and Edit to brainstorm and package feature and custom edit projects that support both editorial aspirations as well as sales requests
  • Define business rules around the products and packages
  • Ensure that the Sales team has the materials required to communicate that story to the market
  • Work with Analytics to tell the narrative of their Vertical/Site/Product’s role in the HuffPost universe with regard to audience and referral traffic
  • Report on success metrics and develop case studies
  • Serve as the primary point of contact for Sales for questions around USP, Audience Profile and Advertising Products and Programs
  • Support the development of cross-site/multi-platform “tent pole” opportunities
  • Minimum of 2-3 years’ experience in digital advertising in a product management or product marketing capacity
  • Experience working with and influencing Sales and Editorial teams
  • Deep knowledge of online advertising and publishing formats and platforms, industry standards, and the competitive ecosystem
90

Product Marketing Manager Resume Examples & Samples

  • Manage and streamline day-to-day operations of Financial Engagement program increasing customer engagement and retention through the development of integrated multi-channel communications including direct mail, email, on site display and jump pages
  • Create and manage engagement calendar and engagement campaigns inclusive of timelines, marketing deliverables, and execution
  • Effectively coordinate with other departments to support and implement initiatives
  • Problem Solving and Ideation for the various products Prudential offers
  • Continuous optimization though testing and segmentation
  • Bachelors Degree or equivalent experience (5-7 years) in internet enabled businesses
  • Prior experience managing B2B2C or B2C programs that provided education content to end-customers by means of live streaming and pre-recorded webinars
  • Ability to connect dots and streamline content and delivery mechanisms
  • Must be a self-starter, highly organized, and able to effectively work independently, as well as part of a team
  • Extremely detail oriented with teamwork skills and the ability to work across functional teams and all levels of the organization
  • Strong user experience/design sense, interest in marketing and customer engagement
  • Top notch written and oral communication skills while in presence of executive leadership; expert in MS Office Suite (e.g., Word, PowerPoint, Excel)
  • Awareness of marketing automation and CRM tools
  • Experience with design-thinking or other innovation processes
  • Collaborative mindset that inspires those around them (peers and those more senior) to be creative and try new things
91

Product Marketing Manager, Monetization Resume Examples & Samples

  • Help establish and scale end-to-end ads buying, execution and reporting processes
  • Partner with the leads on the market operations team to build holistic project plans, assign points of contact and ensure accountability
  • Coordinate and communicate the rollout of new products and features with the cross-functional team
  • Collect and organize client feedback
  • Confirm that feedback is received by the right teams and acted upon
  • Collaborate with our marketing, PR and sales teams to create product positioning and materials
  • Assess and prioritize expansion and new monetization opportunities
92

Product Marketing Manager Resume Examples & Samples

  • Position Airline Solutions as a thought leader in the market with customer centric positioning and messaging targeted to segment and buying role, through a multi-channel approach including (e.g. webinars, whitepapers, speaking engagements, or the Portal/Hub)
  • Support and enable sales by providing training to articulate key messages and market problems, target prospect lists, collateral, and presentations or integrated demonstrations (utilizing relevant personas), and support strategic sales pursuits
  • Certification in Pragmatic Marketing with at least 5 years of business-to-business product marketing experience
  • Strong, proven leadership skills in a cross-functional, matrixed team environment with executive presence
93

Product Marketing Manager Resume Examples & Samples

  • Business and Monetization – define, evolve and achieve ambitious growth goals and plans for your products. Drive the evolution of business models to the cloud. Manage business operations including campaign reporting and scorecard management
  • Marketing Planning – contribute to the development of integrated marketing plans and lead their execution in the subsidiary, with a focus on digital marketing channels
  • Competitive Positioning and Response - monitor the key competitors within your geography and ensure that competitive plans, response strategies and contingencies are foundational parts of all subsidiary product marketing
  • Orchestration & Influence - work closely with segment and functional teams to ensure that plans contain the right focus on opportunities, benefits and the value proposition for Office. Orchestrate marketing execution and drive for results
  • Product Advocacy – use your in-depth product expertise to localize, translate, deliver and evangelize core marketing content. Act as the local subject matter expert for Office
  • Positioning, Messaging & Storytelling – land and localize the positioning and messaging frameworks for Office, promoting Microsoft’s overall strategy and direction to target audiences
94

Product Marketing Manager Azure Direct Resume Examples & Samples

  • 3-5 years related experience​
  • Evangelist and subject matter expert for product​
  • Deep customer focus and understanding​
  • Strong analytical skills​
  • Excellent communicator​
  • Experienced in core marketing communications functions ​
95

Product Marketing Manager Resume Examples & Samples

  • 70% - Title Management
  • Considerable experience gained within media or fast moving consumer goods (FMCG) industry
  • Ideally Home Entertainment experience but this is not mandatory
  • Experience with and working knowledge of UK trade environment is desirable
  • Experience of managing agencies and third parties
  • Demonstrable analytical and numeracy skills
  • Keen sense of ‘process’ & entrepreneurial approach
  • A high standard of influencing and interpersonal skills, in order to build and develop strong client relationships
  • Willing to travel as required
96

Product Marketing Manager Resume Examples & Samples

  • Collaborate within marketing, and with sales and product development to bring the voice of the customer to everything you do
  • Bring insightful questions that challenge the status quo as you assist the product team with the development of revenue targets, accurate forecasting, profitability, and pricing
  • Review and translate insightful, comprehensive market research to understand the needs of the market and turn them into product requirements
  • Collaborate with sales and a variety of marketing functions to drive revenue through strategic market planning and execution
  • Support efforts to understand the competitive landscape and provide competitive differentiation through sales support and the development of product plans
  • Five years plus or equivalent experience
  • Bachelor's Degree in Marketing or Business or equal experience preferred
  • Hands-on and detail-oriented, and able to deliver results in a fast-paced environment
  • Have strong interpersonal, communication, and problem-solving skills
  • A team player who is well versed in the details
97

Product Marketing Manager Resume Examples & Samples

  • Bring the voice of the customer to the forefront of all activities
  • Drive revenue through strategic market planning and execution - including pricing/bundling, positioning, sales training & sales support, and marketing campaigns
  • Lead efforts to understand the competitive landscape and provide competitive differentiation through sales support and the development of product plans
  • Lead the campaign planning in state adoptions - including bid planning, coordination of approvals for pricing, free-with-order and sampling, sales training & marketing campaigns support
  • Act as an internal cheerleader and advocate for your products, and securing resources & attention from internal stakeholders to ensure product success
  • Bachelor's Degree in Marketing, Business or equivalent work experience
  • Two plus years of experience in a strategic marketing function
  • Must be proactive, results-driven and detail-oriented, and able to deliver results in a fast-paced environment
  • Must have strong interpersonal, communication, and problem-solving skills
  • Will be a collaborative team player
98

Product Marketing Manager Resume Examples & Samples

  • Solid knowledge of x86 PC and server technologies, Cloud Computing, Virtualization, VoIP, Security, networking technologies, and main operating systems, preferred desktop product related experience
  • A qualification such as BSCS (Bachelors of Science in Computer Science) or BSEE (Electrical Engineering) or similar or relevant industry experience is desirable
  • Knowledge and skills in providing applications support, making technical presentations and working effectively with customers
  • Excellent project management and decision-making skills
  • Excellent team collaboration & team work spirit
  • Excellent English/Chinese language skills
99

Product Marketing Manager Resume Examples & Samples

  • Together with Program Management and Service Engineering, develop business strategy and plan for a Managed Onboarding Center, onboarding methodology and content strategy
  • Lead integration Dynamics CRM Online into the 1 MSFT methodology onboarding strategy, FastTrack
  • Be an evangelist for our Dynamics Customer Engagement offerings, including building out differentiation demo scenarios that enable thought leadership
  • Be a sought after product Evangelist in 1 to few (eg Executive Briefings) or 1 to many (eg. Microsoft internal and external conferences)
  • Functional and technical product knowledge of enterprise cloud services and mobile enterprise offerings is a mast
  • Strong cross team collaborations skills
  • Experience leading virtual team and/or projects organizations that are functionally and geographically diverse desired
  • BA is required, MBA degree is preferred
  • Relevant CRM or Marketing Automation cloud service domain experience preferred
100

Product Marketing Manager, Location Resume Examples & Samples

  • Serve as primary thought-leader and central voice for the company by managing a holistic view of Location products and launches across the organization
  • Demonstrate a strong understanding of the broader Facebook ecosystem, competitive landscape, and privacy/policy needs to develop strategic location-based product feedback and positioning
  • Contribute to global market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering, with a focus on the intersection of Customer needs and adoption of location-based products
  • Define and manage comprehensive go-to-market strategy and plan including positioning, policy, launch strategy, PR. Partner effectively with Product Management to lead world-class product marketing communications for location-based products
101

Product Marketing Manager Resume Examples & Samples

  • Execute go-to-market plans and programs in order to drive awareness and demand, develop pipeline, and accelerate existing deals
  • Support the enablement team in global sales training efforts
  • Work with campaign marketing and demand generation teams to develop proper messaging for nurture programs and collaborate on ideas to drive leads
  • Manage customer reference pipeline, leveraging the existing customer base to speed the sales cycle
102

Product Marketing Manager Resume Examples & Samples

  • The tasks this individual is responsible are often unstructured and the issues addressed are less defined requiring new perspectives and creative approaches
  • A Bachelor of Science or Masters degree in Electrical Engineering, or Computer Science or related technical discipline; or equivalent experience is required
  • Demonstrated ability to have successfully completed multiple, complex technical projects
  • Demonstrated experience in authoring technical white papers as well as project conceptualization and planning, is preferred
  • Public speaking skills are preferred
  • Experience in driving GTM activates and releasing complex solutions
103

Product Marketing Manager, Next Generation CC Resume Examples & Samples

  • Demonstrating Strong EQ (Be Aware) – Having a keen sense of self awareness is the foundation of leadership at Adobe. Whether you’re an individual contributor or a people manager, you’re someone who’s empathetic and mindful of your impact on others
  • Selecting Talent (Be a Recruiter) – You’re a guardian and an ambassador for selecting talent at Adobe! You recommend and recruit only the best. You embrace diversity of ideas, experiences and working styles because you know that diverse teams drive better business results
  • Leading change (Be an Agent of Change) – You readily adapt to business changes. Ambiguity or uncertainty never seems to stop you from working productively. You’re maniacally focused on execution and you’re always looking at new approaches to resolving issues
104

Product & Marketing Manager Resume Examples & Samples

  • Builds relationships with key contacts at each carrier in product and wholesaling
  • Accountable for creating and maintaining product and sales tools to enabling Sales partners to be most successful in representing the six carriers
  • Primary contact for carriers in scheduling training and ensuring information available is up to date
  • Demonstrate a thorough knowledge of all carriers products, services and programs and effectively use knowledge to help sales team to compete and win in the marketplace
  • Ability to operate in regulated business environment
  • Facilitate product review process within Prudential for non proprietary products
  • 3-5 years successful track record of life insurance experience required
  • Knowledge of advanced sales concepts
  • Local market knowledge & industry awareness
  • Strong presentation and seminar selling skills
  • Ability to build and manage relationships effectively
  • Understanding of financial issues and key profitability measures
  • Demonstrates adaptability and resourcefulness
  • Series 6 & 63 licensed
  • Professional designations such as CFP, CLU, ChFC preferred
  • Periodic travel will be required
105

Product Marketing Manager Resume Examples & Samples

  • Opportunity assessments on new product opportunities
  • Support engineering team on NPD process. Hold kick-offs and drive schedules based on customer needs
  • Escalate schedule and resourcing issues to ensure priorities are set correctly
  • Visit customers to present product roadmaps, discuss new product opportunities and manage any challenging situations (e.g. quality, delivery, PCNs etc)
  • Support sales and applications teams on business and technical issues with customers
  • Work closely with planning team to ensure that pre-production materials are planned appropriately based on customer needs
  • Contribute to forecasting for revenue planning and S&OP
  • Contribute to roadmap planning with new product ideas and concepts
  • Stay abreast with developments by standards bodies (OIF, IEEE) for next generation systems
  • Work closely with manufacturing and quality teams to ensure that customer expectations are met on all issues
  • Experience in the optical communications industry
  • Experience in high speed IC design using GaAs, InP and SiGe technologies
106

Product Marketing Manager Resume Examples & Samples

  • Work closely with Ad Innovation, Ad Strategy, Product and other other teams to develop compelling ad product solutions for Sales to bring to market
  • Create collateral documents for Sales that describe in crisp and engaging ways how New York Times ad products can solve marketer needs
  • Collaborate with cross-departmental teams to create and communicate effective roll out plans for new ad products
  • Evaluate ad product requests by analyzing technical, inventory and revenue perspectives
  • Coordinate mockup creation with relevant teams as needed for Sales collateral
  • Assist Sales Dev with client requests on an as-needed basis
  • Create and/or maintain inter-departmental documents
  • Stay abreast of the advertising marketplace, competitive set, and digital trends, particularly in regard to ad product capabilities and sales opportunities
  • Assist in special projects as needed
  • Bachelors degree in communications, marketing or related field
  • 3-4 years of experience as a marketer, sales planner or communications specialist
  • Digital media and technology expert
  • Entrepreneurial: ability to drive forward with goals independently
  • Ability to organize, prioritize and multitask effectively
  • Design skills a plus
107

Product Marketing Manager Resume Examples & Samples

  • Work closely with Ad Innovation, Ad Strategy, Product and other other teams to develop compelling pre-sale solutions for Sales to bring to market
  • Create collateral documents for Sales that describe in crisp and engaging ways how New York Times’ sponsorships can solve marketer needs
  • Maintain an editorial sensibility by identifying and surfacing new sponsorship opportunities related to franchises, tentpoles, conferences and newsworthy events
  • Evaluate sponsorship requests by analyzing technical, inventory and revenue perspectives
  • Maintain a broad understanding of mobile and digital advertising, competitive landscape, emerging technologies, and innovations and be able to communicate them effectively
  • Design experience a plus
108

Product Marketing Manager, Insights Resume Examples & Samples

  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering, with a focus on insights products and services
  • Plan and lead cross-functional efforts to drive successful product alpha and beta programs and launches, globally
  • Define and manage comprehensive go-to-market strategy and plan including positioning, policy, launch strategy, and PR
109

Product Marketing Manager Resume Examples & Samples

  • Conduct quantitative and qualitative analysis about sales drivers to make recommendations for go-to-market programs
  • Create sales enablement materials and tools that help sales reps and partners effectively position and sell VMware solutions against the competition
  • Develop and execute plans to scale go-to-market and sales enablement programs
  • Know the customer. Have close relationships with important customers and be able to evangelize how our products have been successful in different customer scenarios
  • Work with sales to understand NSX product and solutions sales cycle, including buyer personas, sales motions and adoption barriers. Work with a cross functional team to streamline the sales cycle
110

Product Marketing Manager, Disney Interactive Resume Examples & Samples

  • Work with key EMEA, US and countries stakeholders to plan and implement digital strategies to drive business objectives - Optimal key Stakeholder Management and collaboration are critical to the role
  • Help to leverage digital opportunities across the EMEA business; Identify/support areas where increased focus in digital may help meet business objectives & help raise the profile of digital / educate in these areas (e.g. Retail)
  • Work with the wider Regional Digital team to Interpret business requirements into clear digital objectives/brief/recommendation
  • Contribute to the management of European agency relationships and process
  • Manages and implements the marketing of digital products across digital platforms (including website, games, apps and Virtual worlds) and support overall Disney Interactive revenues objectives on the attributed franchises
  • Ensure systematic measurement against KPI’s of all projects and campaigns
  • Implementation of Media plans on all Digital products including co-ordination with owned media, PR and promotion teams
  • Demonstrable knowledge of the digital marketing mix - professional, digital marketing experience
  • Resourceful and pro-active in approach - looks for solutions and information in creative ways
  • Works well and motivates others while under pressure
  • Adaptable and flexible with working hours
  • A team player who works well with others is essential
  • Ability to work in matrix organisation
  • Digitally-savvy and interested in all aspects of digital (products, platforms, search etc)
111

Product Marketing Manager Resume Examples & Samples

  • Responsible for developing product marketing plans and, tactics for new and existing Business Class products and services , including Internet, Voice, Network Services and TV product lines
  • Works with agencies, writers, etc. to develop small business and product-related content pieces and tools to help with purchasing decision and to raise awareness of TWCBC as a provider to and supporter of Small Businesses. Content will be developed in a variety of forms to be used across multiple media channels
  • Manages marketing agencies in development and fulfillment of marketing/campaign materials such as collateral, direct mail, print, e-mail, bill inserts, etc
  • Ongoing planning with Product Management in the development and execution of marketing initiatives, creative reviews and solicitation of input
  • Utilize customer and competitive analysis as well as market research (primary/secondary) to inform marketing strategy
  • May work with Product Management to develop pricing and packaging models for various Small Business segments
  • Works with Finance team and product teams to develop promotional offers
  • Responsible for creation and maintenance of content for product pages on business.twc.com website
  • Provides reporting and analysis on product marketing campaigns
112

Product Marketing Manager Resume Examples & Samples

  • Bachelor’s degree in marketing, business, design, or related field preferred; or equivalent experience
  • 5+ years of experience in a product management/product marketing role
  • Experience in an IT department or related field preferred
  • Experience with external marketing strategies strongly preferred
  • Ability to interact and communicate with customers of varying levels of expertise
  • Ability to communicate complex technical information to less technical users
  • Ability to communicate in-depth business processes to technical resources
  • Ability to create very complex process flow diagrams or flowcharts that demonstrate business or system process flow
  • Ability to gather requirements effectively; document requirements and confirm observations with business owners
  • Ability to perform fit/gap analysis based on requirements
  • Ability to create detailed and complex test plans for medium-sized initiatives
  • Ability to prioritize job responsibilities
  • Demonstrated Customer Service abilities
  • Demonstrated problem solving skills
  • Knowledge of business systems software
  • Knowledge of Software Development Lifecycle
  • Ability to develop and manage multiple enterprise-wide project plans, meeting established deliverables and timelines
  • Ability to execute based on directions from senior team member
  • Ability to provide guidance, mentoring, and day-to-day support to lower level personnel
  • Ability to conduct training
  • Ability to create thorough and complex documentation
  • Ability to facilitate, conduct meetings, gather information, and present status
  • Ability to design business solutions for new processes and new business practices
  • Adaptability and demonstrated good judgment
113

Product Marketing Manager Resume Examples & Samples

  • Drive product sales and engagement rates by supporting market facing campaigns and programs
  • Support the planning and execution of campaigns and asset creation
  • Communicate the value proposition of products to ensure that effective materials are created
  • Work closely with creative director to ensure all creative assets support Oculus brand guidelines
114

Product Marketing Manager, Oculus Resume Examples & Samples

  • Partner closely with many cross-functional teams, including communications, channel marketing, community, business development, developer relations, web development and product management to drive the execution of product launches and ongoing adoption of key products
  • Contribute to market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with a focus on the intersection of consumer and partner needs
  • Demonstrate a solid understanding of the VR ecosystem, competitive landscape, and Oculus products
  • Increase overall awareness of games and other titles by implementing and building integrated marketing campaigns
  • Collaborate with PR, Community, and Events teams to support launch activities, executions on the ground, on-line, in social and at retail
115

Product Marketing Manager Resume Examples & Samples

  • Work with product and engineering teams to develop or enrich our advertising solutions
  • Partner with the leads on the Monetization team to build holistic project plans, lead the cross-functional team and ensure accountability across partners
  • Coordinate and communicate the rollout of new products or features with the cross-functional team
  • Collaborate with our marketing, PR, measurement and sales teams to create product positioning and materials
  • Assess and prioritize new monetization opportunities
116

Product Marketing Manager Resume Examples & Samples

  • Indirectly manages a product marketing tactical sales support budget
  • Departmental complexity thought matrix project management and matrix reporting through key aspects of role to Retail Marketing, SSI Dealer and specific business channel management
  • Authorized to make decisions on the execution of marketing support (content, creative, communication style, etc.) to ensure they are meeting stated creative and design objectives as well as fully compliant to National Instrument requirements
  • Budget control on all product marketing related expenditures under the incumbent’s direction
  • Manages the relationships and associated tasks with external agencies/suppliers for projects under their direction and has the necessary authority to direct them accordingly
  • Able to act independently within approved project guidelines and within Bank policy
  • The environment is fast-paced and this position presents demanding deadlines for a wide variety of tasks, requiring a balance of creativity, planning and organizational skills. Deadlines must be met without sacrificing quality and are often imposed by external circumstances or events. Flexibility must be demonstrated to handle new challenges promptly to maintain Bank’s service standards image
  • Office environment with some possible travel
  • Reviews and develops impactful material with a high attention to detail
  • Frequent ad-hoc requests from senior officers, deadlines and unplanned operating problems expected at this level
  • Minimum 3 years marketing/communication experience within financial services industry, preferably with some exposure in the following areas
  • Product Management
  • New Product Development and Launches
  • Financial Planning
  • Mutual Funds
  • Investment Communication
  • Demonstrated strong project management and organizational skills
  • Ability to influence a broad array of internal and external relationships
117

Product Marketing Manager Resume Examples & Samples

  • Develop integrated marketing plans for the product or campaign launch
  • Lead, manage, and execute product launches, including go-to-market programs for product releases, and select solutions or cross-platform initiatives
  • Research and assess buyer needs, priorities, and buying processes
  • Research and provide industry updates to company on trends, competitive products and other factors that shape the industry and Blackboard products and make recommendations on product positioning and messaging, and competitive differentiators
  • Contribute to ongoing support of the technical and developer communities
  • Oversee the development and delivery of client-facing collateral/resources, field training, and sales enablement tools
  • Coordinate with numerous groups including Sales, Customer Success Advocates, Corporate Marketing, Field Marketing, and Product Management
  • Support all market segments including North America Higher Education, Professional Education, K-12, and International
  • 5-7 years of applicable B2B experience in the Education or Technology industry
  • Minimum of Bachelor’s degree required (a degree in Marketing or Business is highly preferred)
  • Strong knowledge and experience with technical or development-oriented products and capabilities including APIs, Java, SOAP web services, and educational integration standards (e.g., IMS LTI)
  • Excellent communication and presentation skills with ability to effectively influence and communicate cross-functionally with senior levels of management within Blackboard and across external partners
  • Outstanding project management and coordination skills with ability to track multiple simultaneous projects and deliverables
  • Comfortable with researching, collecting, analyzing, synthesizing, and presenting data
  • Comfortable serving as an advocate for the Product Marketing team across the rest of the organization
  • Idea-driven and creative, and can articulate ideas in a collaborative and fast-paced environment
118

Product Marketing Manager Resume Examples & Samples

  • Actively works with product management to understand specific product features/benefits being developed & lead/manage the successful launches of new products and feature releases    
  • Develops and maintains marketing and sales support to include but not be limited brochures, digital marketing assets, case studies, presentations, whitepapers, sales tools, trainings, key messages, collateral, and presentations in support of sales account management
  • Develops product line-specific marketing plans that support Fiserv goals and objectives, integrating quantitative and qualitative information
  • Acts as an evangelist to ensure that the value proposition messaging is clearly articulated and known by all market facing associated
119

Product Marketing Manager Resume Examples & Samples

  • Influence and implement strategic product and market direction
  • Manage product creation process for both Japan markets and execute fully integrated sell-in packages with GTM counterparts from product brief to sell out process
  • Develop expertise in sport, consumers, accounts, market & trends to build and make decisions on product ranges, distribution, and retail price settings
  • Plan and initiate product briefs building with relevant Dept. (Design, Development and Logistics) which give clear product direction & information
  • Decision making when it comes to product creation such as garment constructions, fabric selections and fitting
  • Analyze & report category business performance
  • Communicate effectively and smoothly to counterparts from other functions (global team, C2C, Design and Development)
  • Present ranges/products to both adidas Japan & global markets. Also externally to key retailers
  • Maintain all product information systems (MP2, GIM Tool, etc.) for all responsible categories
  • Manage and drive seasonal category plan with target SKU, FOB, GIM and buying volume
  • Build market/retailer network for qualitative product feedback from our key markets
120

Product Marketing Manager Resume Examples & Samples

  • Manage product marketing strategy development including concept research, product positioning and messaging research
  • Identify customer trends and insights and their implications for how we use various communication channels to create and deepen our relationships with customers
  • Collaborate with cross-functional teams to plan and deliver successful product marketing campaigns
  • Provide marketing channel owners (e.g., display, paid search, email, eBay Site, PR) direction and guidance on execution of product marketing plan
  • Liaise with the NA/EU/APAC Marketing team in sharing of best practices, product marketing assets and dashboards, analytics, research and creative executions
  • Collaborate with Analytics team in identifying the right product marketing metrics to track and put the right tools in place to measure ROI of mobile marketing spend
  • Share information with the Product teams frequently
  • Create and provide input into executive reporting and enhance the ability of the product marketing team to gain traction across the company
121

Product Marketing Manager Resume Examples & Samples

  • Lead market segmentation efforts to prioritize overall opportunities for Facebook’s marketing products
  • Plan and lead cross-functional product programs and launches whilst listening to and gathering feedback to advise on product roadmap
  • Work closely with with a team of Product Marketing Managers and own market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management, Engineering and Measurement
  • Lead a team of cross-functional partners to launch products in the market and spearhead product marketing communications for all new business products
122

Product Marketing Manager Resume Examples & Samples

  • Bachelor's Degree in Marketing, Psychology, Business or related field preferred or equivalent work experience
  • 3+ years of relevant product management experience preferred
  • 3+ years of experience with segmentation, positioning, pricing, and new product development practices required
123

Product Marketing Manager Resume Examples & Samples

  • Develop analyses of market size and potential, and customer buying behavior. Define the target markets for solutions from VMware and partners. Analyze how competitors do the same
  • BA/BS in Computer Science, Business or equivalent with an MBA
  • Good understanding of the cloud management market as it relates to VMware products and offerings
  • Background in technology, technical marketing or product management
124

BIM Product Marketing Manager Resume Examples & Samples

  • You have a passion for launching B2B software applications, connecting customer needs with product capabilities, and getting the word out to the world
  • You are a wizard with marketing automation software (Marketo, Hubspot) and love to use various B2B marketing tech to move prospects through the buyer’s journey
  • Coordinate, negotiate, develop and support the execution of the BIM 360 marketing plan for all geographies
  • Create the launch plan ensuring all departments are prepared for product releases. Manage the product launch meetings and ensure receipt of all product marketing deliverables. Create and coordinate review of product launch documents with Product Management, Sales, and other product team members
  • Develop web site copy, imagery, positioning and messaging for BIM 360 web properties. Measure inbound marketing metrics for content and website effectiveness
  • Develop profiles of key buyers including demographics, attitudes, motivations, technology knowledge and business functions
  • Create messaging from positioning documents for BIM 360 products
  • Collaborate with and support the technical marketing team in the development of product sales tools and marketing materials, including standard product presentations and scripts that can be used by the sales team in a typical sales process
  • Develop buyer’s journeys to guide the marketing strategy and planning
  • Track and analyze website traffic and digital program effectiveness to determine ROI and prioritize resources
  • Constantly research and find creative lead generation channels, properties, communities and technology to drive more qualified leads and segment them to optimize results
  • Improve on-site conversions via landing pages you create and manage and sign-up flow optimizations by running a world-class test and learn process
  • Leverage campaign assets in multiple ways to drive sign-ups for product trials
  • 2-5 years experience in B2B SaaS marketing roles
  • Experience in the AEC (Architecture, Engineering, or Construction) Industry highly desirable, but not required
  • Experienced in working with a variety of marketing technical systems, including Marketing Automation Systems such as Hubspot and Marketo, and CRM systems such as Salesforce.com
  • Extremely strong interpersonal skills. Must be sharp, energetic, assertive, and results-oriented. Able to prioritize and focus in a rapidly evolving environment
  • Some domestic travel may be required, up to 15%
125

Product Marketing Manager Intern Resume Examples & Samples

  • Investigating and reporting on sales motions and go-to-market strategies (distribution channels, pricing, messaging, etc.) that result in greatest success. Making recommendations based on this research
  • Partnering with sales to understand NSX product and solutions sales cycle, including buyer personas, sales motions and adoption barriers
  • Researching buyer behavior, creating a framework for decision makers and buyer propensity
  • Developing a plan to help scale go-to-market and sales enablement programs
  • Working with a cross-functional team (e.g. business development, alliances, product management, sales, channel partners, and engineering) to drive successful product releases
  • Creating sales enablement materials that help sales reps and partners effectively position and sell VMware solutions against the competition
  • Creating collateral to communicate the value of NSX product and solutions to different types of buyer personas
126

Group Product Marketing Manager Resume Examples & Samples

  • BA/BS or equivalent required. MS or MBA degree strongly preferred
  • Experience with pricing, packaging, licensing, strategy development, consulting and financial planning is preferred
  • Leadership or people management experience is a strong plus
  • Ability to present effectively before large audience
  • Mastery of verbal and written communications. English language fluency required as demonstrated by examples of relevant materials written by the applicant
  • Demonstrated success in leading cross functional teams and effective project management and analytical/decision-making skills
  • Ability to multi-task, change priorities rapidly and work under pressure
127

Product Marketing Manager, Local Resume Examples & Samples

  • Serve as thought-leader in Facebook's role in the Local space, aimed at delivering meaningful value to Consumers
  • Demonstrate a strong understanding of the broader Facebook ecosystem, competitive landscape, and privacy/policy needs to develop strategic product feedback and positioning
  • Contribute to global market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering, with a focus on the intersection of Customer needs and adoption of Facebook's Local products
128

Product Marketing Manager Resume Examples & Samples

  • Work closely with the growth marketing team to define the over-arching sales enablement program and specific sales readiness activities for multiple go-to-market launch efforts executed each quarter
  • Create and manage best practices and core framework for value-based selling and train the sales & account management team to utilize these best practices in their efforts to achieve aggressive growth targets YoY
  • Drive cutting edge vision and own development of three-year sales readiness strategy to support growth of the SynXis Enterprise Platform and the multiple products launching within each of the four core solution families – distribution, operations, retailing & intelligence
  • Manage and support development of marketing assets including sales toolkit, sales collateral, product briefs, case studies, white papers, sales pitch/presentation modules and all other sales support materials in close collaboration with marketing communications, creative and growth marketing teams and counterparts
  • Working knowledge of best practices in supporting go-to-market launch activities, specifically related to training sales and/or account management teams
  • Proven success in engaging with and presenting directly to customers & internal stakeholders
  • Excellent analytical, communications (verbal and written), and presentation skills
  • Collaborative work style, especially in a highly virtual and cross-functional environment
  • A sincere passion for connecting people & experiences through world-class technology
129

Product Marketing Manager, Atlas Resume Examples & Samples

  • Partner with the sales and support teams to evaluate customer needs, and translate those needs to engineering teams
  • Manage the product go-to-market
  • Coordinate and manage cross-functional teams (including PR, design, product, and engineering stakeholders) to release to market
  • Collaborate with other teams at Facebook to ensure there is alignment in product and business objectives between Atlas and related groups
130

Product Marketing Manager Resume Examples & Samples

  • Develop go-to-market collateral, sales material, and competitive intelligence information to enable sales organization success for the Adobe Media Optimizer solution
  • Create sales enablement content and participate in presenting it in sales training sessions and webinars
  • Capture customer successes for use in marketing material
  • Collaborate with Sales to support client meetings
  • Participate in thought leadership activities (webinars, blogs, videos, social media)
  • Evangelize AMO programmatic and display offerings internally and externally, and represent company at customer briefings, partner meetings, industry events
  • Manage GTM initiatives for new features and products (value prop/positioning, differentiation, messaging, training, sales enablement) and partner with cross-functional teams (Demand gen, PR) and partners on GTM activities
  • Gather customer and market feedback to prioritize product development, and communicate to product management to influence the product roadmap
131

Product Marketing Manager Resume Examples & Samples

  • Lead the Surface partner ecosystem for mobile professionals. This includes identifying what partners are important, why and how we will measure success. It includes aligning partner offers to the Surface brand, positioning and narrative, and then working to identify the right marketing plan to drive successful business outcomes
  • Work directly with 3rd-party companies in the consumer lifestyle and tech space to deliver compelling software, accessory and GTM offers
  • Build the systemic business processes to create a repeatable and scalable partner engagement model
  • Really spend time and energy ensuring our retail strategy and assortment approach comes to life with partners
132

Product Marketing Manager Resume Examples & Samples

  • Core Technical Content- Drive the development of core product BOM including 300L training, tools and demos (including keynote level) to support the Go-To-Market strategy through the Microsoft field and partners
  • Thought Leadership - drive industry and customer perception via participation in analyst relations, direct customer & partner engagement, Industry events and broad community outreach including our blog, web and user groups
  • Technical Readiness and Enablement - drive technical readiness and enablement of the Microsoft and Partner technical communities
  • Depth Customer Engagement - support the field and partners in sales and marketing activities to drive adoption. Capture customer feedback and integrate into product planning process
  • Support our disclosure strategy in partnership with business planning and communications/AR/PR. Work with our integrated marketing, press relations and analyst relations teams to ensure breadth & depth coverage
  • This position requires excellent oral and written communications abilities, great storytelling through demos including script production capabilities, and strong interpersonal skills including the ability to interact with technical and business leaders and present at industry events
  • We are looking for a highly motivated, results-driven marketer and leader, who has strong technical aptitude and proven track record in taking new and innovative products and technologies to market
  • Marketing experience is required: 4-6 years’ of product management and/or product planning experience and/or technical product marketing or related technology experience, previous Business Intelligence industry experience is preferred; A master’s degree is preferred but not required
133

Product Marketing Manager Resume Examples & Samples

  • BS/BA degree, MBA or equivalent experience preferred
  • Understanding of IT Professional audience
  • Outstanding cross-group skills
  • Focused on results ahead of activity
134

Product Marketing Manager Resume Examples & Samples

  • 1) Build
  • 2+ years of experience in product marketing
  • Strong technical skills
  • May have been a technical product manager on a single product
  • Ability to analyze and diagnose complex product and business
135

Surface & PC Accessories Product Marketing Manager Resume Examples & Samples

  • Drive your businesses by intimately understanding our domestic and international channels and proactively employing the most effective marketing strategies and levers (pricing, promotions, PR, etc), securing support for initiatives through your channel and sales teams, and analyzing tradeoffs from a financial or relationship perspective to realize your business goals
  • Work with Development and Manufacturing groups during the design and build phases to ensure your products deliver on its intended value propositions and quality expectations. And then work with Operations to ensure supply meets demand around the world. Finally, manage the product lifecycle from launch through transition and end of life
  • Be the internal and external representative of your businesses whether educating the field on how to go-to-market with your products or being the product expert and advocate in press interviews
  • 3 or more years experience as a marketing professional/marketing manager, preferably with retail experience
  • Marketing, sales, and/or international experience
  • Strong analytical abilities including P&L analysis, SKU management and scenario modeling
  • Solid organization, leadership, team-building and negotiation capabilities
  • Organized and attention to detail is mandatory
  • Proven experience in driving revenue in mature and startup businesses
  • Must be self-motivated and able to work effectively in a highly collaborative, team environment
  • Must have the ability to develop and lead teams and individuals
  • Bachelor’s degree (BS/BA) is required. MBA a plus
136

Product Marketing Manager Resume Examples & Samples

  • 3-5 years of work experience in marketing and communications; digital background required
  • Passion and interest in education
  • Ability to thrive in fast paced start-up like environment within a larger organization
  • Excellent marketing communication and writing skills
137

Product Marketing Manager Resume Examples & Samples

  • Self-starter, ambitions, eager to dive in and learn and get work done!
  • Huge desire to learn and expand skill sets. The B2B marketing technology world is changing rapidly, and we have to learn to keep up
  • Loves using the latest and greatest technology to drive best in class B2B marketing efforts
  • Strong verbal and written communications
  • Big desire to improve process and make things more efficient
  • Strong data evaluation skills, with ability to extract and interpret data
  • Organized with strong project management skills
  • Advanced Microsoft Excel skills, ability to use Visio for process diagramming
  • Five or more years in a B2B marketing role focused on running marketing campaigns / demand generation etc
  • Five or more years of using Marketo
  • Marketo certified expert
138

Product Marketing Manager Resume Examples & Samples

  • Monetization management: Responsible for helping drive overall search revenue, while maintaining or increasing customer search experience. This will be primarily through identifying new opportunities to drive revenue through compete, user and product insights
  • Whole page optimization: Providing data-driven customer insight to inform product plans and tests for top search segments and moments-in-time experiences. Focus will be to deliver the best horizontally-applicable whole page experience through compete and user insights
  • Product marketing research: Contributing data and analytical insights to inform marketing investments being undertaken across Search Product Marketing Group
  • Throughout your work, you will build the business cases for executing on each of your insights. Your work will impact on both business strategy and product decisions
  • 3+ years in strategy consulting, product management / marketing, data sciences, or program management
  • Ability to be articulate, to think strategically and in a structured manner, and to land data-driven recommendations with engineering and business partners at a senior executive level across Microsoft
  • Deep quantitative skills, including predictive statistics, experimental design, R, C#, COSMOS/Hadoop and related technologies
  • A strong degree of comfort with an ability to structure, scope and solve complex problems, ability to balance creativity and data-driven insights
  • Ability to successfully resolve ambiguous or potential conflict situations and drive alignment
  • Intense customer focus, passion and ability to find mutually beneficial solutions for customers and Microsoft
  • Preferred: Advanced degree (MBA, Masters), experience in online services
139

Product Marketing Manager Intern Resume Examples & Samples

  • Development of marketing materials and collateral for internal sales enablement
  • Help develop Adobe’s market message and positioning within the Data Management Platform (DMP) space
  • Analyze and assist in developing marketing attribution methodology for the Audience Manager business
  • Conduct competitive analysis to help formulate positioning materials for internal and external constituents
  • Research of current business processes and communication of process improvement recommendations
  • Operationalization of new business initiatives
  • Ad hoc financial analysis
140

Product Marketing Manager, Commerce Resume Examples & Samples

  • Develop overall communication strategy to successfully launch new products and growth Customer awareness and usage
  • Oversee the execution of the programs partnering with the marketing operations team to ensure smooth execution of marketing campaigns following high quality standards from a consumer relevancy and creative standpoint
  • Develop with analytics a robust testing agenda, measurement plan and review program results to ensure continued improvement of the existing marketing programs
  • Demonstrate a strong understanding of the broader Facebook ecosystem, competitive landscape to develop strategic product feedback and positioning
  • Contribute to global market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering, with a focus on the intersection of Customer needs and adoption of Facebook's Commerce products
  • Define and manage comprehensive go-to-market strategy and plan including positioning, policy, launch strategy, PR
  • Partner effectively with Product Management and other related product teams to lead world-class product marketing communications for Facebook's Local products
  • Drive product adoption and usage rates by delivering market facing programs and effective product launch support, globally
141

Product Marketing Manager Resume Examples & Samples

  • Proven ability to lead and execute product, channel and/or partner marketing strategies and effectively collaborate with globally diverse stakeholders
  • Strong analytical and structured thinking skills with the ability understand and find solutions to multi-dimensional problems
  • The ideal candidate will have 5+ years of experience post BA/S in marketing, project management, product management, finance and/or operations; MBA preferred
142

Junior Product Marketing Manager Resume Examples & Samples

  • Continuously conduct overall industry analysis, market research, consumer research, and competitive analysis
  • Assist in planning overall equipment product line that delivers volume, margins and growth
  • Create, communicate and innovative new product ideas for category growth
  • Work closely as member of Product Marketing & R&D team to bring technical sports products to market
  • Pro-actively manage progression of product line throughout each season
  • Coordinate with the Marketing team to plan new product introduction
  • Present new product line at key customer accounts, as well as Sales Meetings
  • Manage product catalog preparation (Specifications and Copy)
  • Create Product Intent &Tracking (PITs) that help drive the Design and Development teams’ direction
  • Assist creating Product presentations for Key accounts, Sales Meetings and Pre-Lines
  • Lead in training Customer Service on Product Knowledge and Consumer Relations
  • Manage special projects as needed
  • Represent the brand and utilize the PUMA 4Keys (Fair, Honest, Positive, Creative) in all decisions, actions, processes and practices
  • One to two years of Product Marketing or Management experience with top tier international sports company
  • One to three years of Golf Specialty or Green Grass retail experience is a plus
  • Bachelor’s Degree in Marketing is a plus
  • Be able to have a global mindset
  • Credible knowledge of golf as well as technical consumer trends and market dynamics
  • General knowledge of golf retail environment
  • Strong leadership skills. Proven initiative, high energy, passionate, decisive, eye for detail, and confident. Solution oriented works well independently and collaboratively
  • Strong analytical, overall business orientation
  • Open communication/good listening skills
  • Passion for sport lifestyle business
  • Ability to convincingly present category knowledge using PowerPoint and spreadsheet software tools
143

Product Marketing Manager, Subsidiary Resume Examples & Samples

  • Support growth for Surface product line in Commercial and Consumer
  • Accountable for Revenue, Units and Forecast accuracy of Surface product line
  • Forecast local market demand for Surface product line in Commercial and Consumer
  • Collect input, sales data and pipeline from commercial sales team, channel partners, and the retail sales team on a continuous basis to ensure up-to-date visibility of product needs
  • Interpret and validate data to forecast total local demand by SKU
  • Participate in regular business planning cadence with regional operations teams
  • Manage local pricing for Surface product line, report FX and Tax change, monitor competitive offers / promos
  • Work with Corp Surface marketing and finance teams to come up with right pricing, offer, and promo
  • Coordinate across consumer and commercial marketing to ensure effective offers in Small & Medium Business segment
  • Drive decision across Commercial and Managed Retail leadership on in market offers
  • Ensure supply to meet demand and warranty replacement needs for the Surface product line
  • Continuously monitor inventory levels in Microsoft warehouses by product SKU across Surface product line; manage total inventory days on hand to limit downside risk but also to ensure availability within the normal range of sales variability; ensure sufficient inventory to support surges in demand from periodic promotional activity
  • Collaborate and support local market distis and retailers in preparing for product launch and end-of-life
  • Identify potential inventory issues including shortages and excess stock; develop plans with Surface PMM and Surface Category Manager to manage excess stock
  • Coordinate with supply chain and distis to optimize inventory levels across product lifecycle, including driving the right supply allocation at launch and managing end-of-life
  • Make tradeoffs between channels when supply is limited to ensure the interests of the overall Surface business are represented
  • Monitor warranty/ support execution; ensure issues are solved in timely manner by customer support and supply chain organizations
  • Own end to end marketing strategy and execution for the Surface Accessories in Commercial
  • Increase awareness, purchase intent and delight customers with Surface and Surface Hub
  • Work with other stakeholders to develop and execute the plan
  • Use the corp issued messaging, value prop, and offers to excite customers to buy / attach accessories
  • Exceed units, revenue, and attach goals for Surface accessories to ensure to hit our target of Surface and Surface Hub
144

Product Marketing Manager Resume Examples & Samples

  • Proven ability to lead, execute and optimize plans and investments in marketing across consumer journey, through bought media, channel and partner marketing
  • Effectively collaborate with globally diverse stakeholders
  • Proven track record in marketing planning, marketing investment planning and performance optimization with strong analytical and structured thinking skills with the ability understand and find solutions for multi-dimensional problems
  • The ideal candidate will have 7+ years of experience post BA/S in marketing, channel/partner marketing, finance and/or operations; MBA preferred
145

Product Marketing Manager Resume Examples & Samples

  • Responsible for design and execution of all product launch activities, leveraging Invesco marketing resources
  • Develop white papers, case studies and reference customers
  • Represent Invesco Jemstep and its products to the industry and at industry events - work with Invesco Marketing and Invesco Jemstep management to define and present the message
  • Develop and maintain product-related sales tools
  • Primary domain expert for internal and external sales channels including Invesco and Jemstep partners
  • Primary liaison between Invesco Jemstep and Invesco marketing
  • Minimum of 5 years of B2B product marketing experience or equivalent in software, Fintech preferred or 4 years of financial sales experience
  • Experience developing and delivering tech product presentations
  • Familiarity with online marketing channels and marketing tech stack including web analytics
  • Can provide examples of written marketing materials such as white papers, or product briefs, etc
  • Strong work ethic and integrity. Likes to work hard and have fun
  • Excellent verbal and written communication
  • Ability to travel up to 30%
146

Product Marketing Manager Resume Examples & Samples

  • Work with Marketing, Editorial, Technology, Audience, Insight & Analytics, Finance and other areas of the business to design and deliver products, pricing and propositions that will be appealing to prospective audiences across the UK, Ireland and International
  • Support the Head of Product Marketing & Audience Development to define and manage the delivery of a 3 year product roadmap that will meet News UK’s long term volume growth and profitability targets. This includes considerations of single copy newspaper sales, subscriptions, brand extensions and platforms that drive advertising revenue
  • Work with Audience, Insight & Analytics to clearly identify target audiences and their needs that The Times and Sunday Times is best placed to meet through existing or new products and services. Develop clear customer propositions based on insight, including pricing, propositions and offers to drive sales and retention
  • Create, review and optimise customer segmentation to maximise sales and retention of agreed products
  • Take ownership for maximising long term revenue and growth opportunities from existing and new properties and assets. This includes pricing strategies, propositions and paywall model. Work with Editorial, Commercial, Sales & Marketing and Finance to navigate competing priorities that delivers the optimal overall growth and profit outcomes for News UK
  • Be responsible for pricing and positioning of brand extensions within the overall TNL product suite. Ensure that the teams that will be responsible for the sale of brand extension products have had the opportunity to input into their design
  • Work with the Editorial, Sales, Commercial and Audience, Insight & Analytics teams to define a target audience that aligns to the product suite and will deliver the required Times and Sunday Times growth and profitability targets
  • Develop business cases for all significant activity, taking input from Finance, Sales, Commercial and Audience, Insight & Analytics, where required
  • Improve performance of the function / department through the analysis of existing business processes, identifying innovative alternatives and recommendations for more effective or efficient ‘ways of working’ /product/service
  • Thorough understanding of how to build and manage teams which are based on performance and execution standards
  • Passion for understanding consumer behaviour and developing products, propositions and services that match their needs
  • Proven experience of managing revenue models
  • Proven experience designing and delivering a long term product, pricing and propositions roadmap that aligns to growth and profitability targets
  • Thorough knowledge of the newspaper sector and ideally also from within a subscriptions business
  • Strong negotiation and influencing skills, which can be applied to manage stakeholders across News UK
  • First class programme management skills and ability to balance short term delivery targets and marketing campaign requirements with longer term development of transformational change
  • Proven experience of managing third party suppliers effectively over long and short term contracts
147

Director, Product Marketing Manager Resume Examples & Samples

  • Works cross-organization to develop and gain consensus on the sales and resource execution model for Premier business scenarios
  • Support the Premier sales management team, and individual Premier sellers, to build multi-year growth models and execution plans to enable each Region to achieve Fiscal Year Premier Core Billed growth targets
  • Builds appropriate revenue, wins, and additional KPI targets and metrics
  • Develops priority area execution programs in alignment with BGs, segments and local marketing counterparts
  • Proactively measures success against scorecard metrics and KPIs and planning against misses for performance recovery
  • Consistently plans, executes and monitors marketing activities in partnership with local EPG and M&O teams; lands marketing activities in an integrated fashion across functions and segments
  • Contributes to the quality of WW Services assets by providing feedback on IP, content collateral, field consumption and execution, customer acceptance and prioritization
148

Product Marketing Manager, Subsidiary Resume Examples & Samples

  • Work closely with the DX Field Sales team to deliver world-class, connected marketing campaigns, partner programs, and sales-enablement strategies to drive opportunity identification and velocity to meet & exceed DevTools & Azure revenue targets
  • Lead and land business plans and priorities connected to the Cloud Platform and Data Platform teams through excellent business planning, scorecard, and ROB management for Developer Tools in Corporate Accounts
  • Lead excellence in execution across the customer journey as the orchestration point across the US subsidiary for Developer Tools in Corporate Accounts
  • Be a product evangelist through storytelling in customer and partner engagements
  • Gather actionable business insights through events, customer, and partner engagements, EBCs and district visits
  • & provide regular and timely reporting on key performance indicators/ metrics to LT and field
  • Effectively communicate at all levels, from corporate VPs to the end customer, demonstrating impact and influence across different roles and organizations
  • Demonstrate operational excellence & rigor around financial management in alignment with budget and forecast
  • Three or more years of demonstrated track record of success in product marketing, business, sales and/or product/program management
  • Passionate, results-driven and organized with an attention to detail. A self-starter who can create and deliver scalable-growth plans from concept to delivery, including an ability to prioritize, manage multiple projects effectively driving to measurable results. The ability to work independently in ambiguous and changing environments, along with great listening and partnering skills
  • An understanding of Microsoft’s developer tools, cloud computing technologies, the developer audience, and the broader software development industry/trends
  • Strong communication and cross-group collaboration skills; must thrive working across organizational and cultural boundaries at Microsoft including executives, field teams, and BG to build alignment and execute complex projects
149

Product Marketing Manager Resume Examples & Samples

  • Drive marketing of Device Connection Platform (DCP) to become the market leader and shaper of the Networked Society
  • Marketing strategy with insights and analysis to position Ericsson as thought leader in cloud connectivity service (DCP) for Internet of Things
  • Develop value argumentation and business cases that clearly demonstrate the customer value of the DCP solution for Internet of Things
  • Evangelizing our story about DCP and Internet of Things to the market
  • Plan and execute marketing activities to create preference for Ericsson’s DCP solution among operators and enterprises
  • Co-Marketing with operators and partners to influence enterprises to view Ericsson’s DCP solutions as the preferred choice for them
  • Contributing to business development with new customer target groups
  • Bachelor of Business Administration, Master of Science, or similar
  • Five years of Marketing or Sales experience
  • Three years’ experience in marketing and/or business development, in M2M/IoT and/or operator enterprise business division
150

Product Marketing Manager Resume Examples & Samples

  • Design and implement the global engagement strategy between the Windows Insider Program, Windows Engineering and Marketing, Microsoft Store, and local Microsoft field offices
  • Serve as the lead point of contact for Windows Insiders, planning and delivering Insider gatherings (both in-person and at scale)
  • Help ensure Insiders’ feedback reaches Windows executives and decision-makers
  • Promote strategy and content to key stakeholders, socialize the program internally and externally, and evolve the program based on feedback
  • Partner with Engineering, PR, Marketing and field teams to cultivate high-value and connected experiences for Windows Insiders
151

Product Marketing Manager Resume Examples & Samples

  • Strong communication skills, especially outlining and writing long-form content of diverse types
  • Strong foundation in customer-centric marketing
  • Ability to lead, organize and prioritize multiple projects and requests simultaneously
  • Passion for customers and drive to understand buyer needs, translating that into relevant and useful content marketing material
  • Develop and drive strategy and execution of specific focus areas in alignment with C+E campaign efforts, manage the pipeline of leads, lead story development from start to completion and be part of the team helping to identify the top customer storytelling opportunities to increase awareness and shape positive perceptions
  • Work closely with the C+E campaign team, product management, partner marketing, EPG audience and industry marketing teams and across the C+E content marketing and customer evidence team to develop and align the core evidence production schedule, identify and showcase stories for tier 1 events and moments, ensure budget accuracy
  • Interact directly with customers to discover the approach to individual stories
  • Work closely with the PR/AR teams to infuse customer and partner evidence into globally impactful news stories and analyst report opportunities
  • Ensure that you are using the latest medium and channels to tell stories in an effort to bring out the emotion and energy of the effort while capturing the business transformation, solution level, and product innovation aspects of the work our customers and partners are doing
  • Maintain and evolve core program aspects the team uses to drive its day-to-day work such as our lead management system and other core programs
  • Strong copy writing and editing skills
  • Self-starter, comfortable dealing with ambiguity, and able to influence at multiple levels
  • Experience collaborating with external agencies and vendors
  • Enthusiasm, creativity and resourcefulness
  • Bachelor’s degree or equivalent required, MBA preferred
152

Product Marketing Manager Resume Examples & Samples

  • Identify insights, gaps and opportunities and propose pilots/programs to address
  • Use hard data as the pivot for retail marketing plans and campaigns
  • Manage specific workstreams within the launch as required
  • Establish and deliver a clear and consistent communications rhythm across product group, CCG, Integrated Marketing, etc
  • Understand the competition and define strategies to more effectively compete in retail
  • Understand where our key audiences shop, and how to win their selection versus our competition
  • Produce and deliver presentations to all levels of management
  • Manage the overall retail budget, as well as additional requests & approvals
  • 5-7 years of marketing and business planning experience is required. Other qualifications for the ideal candidate include
  • Retail go to market strategy experience (Vis Merch and/or Digital)
  • Strong knowledge of the PC market
  • Experience managing V-teams
  • Experience managing budget
  • A practical understanding of marketing and sales execution issues
  • 5+ years of experience post BA/S in marketing, project management, product management, finance and/or operations; MBA preferred
153

Product Marketing Manager Resume Examples & Samples

  • Executive Presence – Ability to operate and succinctly summarize at the highest-level of Microsoft’s leadership with Office Marketing & Engineering teams
  • Business Operations Excellence – Orchestrate across large groups of contributors and stakeholders with rigorous process and seamlessly follow well-defined plans
  • Services Feature Release SME – Deep understanding of the processes for building, prioritizing, and delivering engineering roadmap for ongoing, up-to-date services
  • Deliver a comprehensive, always up-to-date view of Office engineering innovation across products and services
  • Orchestrate ongoing engineering delivery roadmap into consolidated marketing themes
  • Develop and align shared priorities, scorecard metrics & KPIs across Engineering, Marketing, Field, and Microsoft Executive Leadership
  • Facilitate Product Strategy Rationalization decisions across Engineering and Marketing
154

Product Marketing Manager Resume Examples & Samples

  • Define, lead and manage a WW digital retail marketing plan with ongoing bits that land in retail and has a measurable impact to the business
  • Build an analytics framework to monitoring, measure and optimize campaigns
  • Deeply understand your immediate and end customer and their needs, where and what motivates their purchase and the levers to grow the business
  • Understand the competition, where they are going, how they got where they are and how we can win against them
  • Align campaigns with the consumer marketing and consumer channel group
  • Collaborate across the product team, consumer marketing, integrated marketing, consumer channel group, etc. to ensure all Surface consumer channel campaigns are aligned and launched successfully on-time
155

Product Marketing Manager Resume Examples & Samples

  • A minimum of 5 years of experience in an indirect sales model is required for this role
  • Experience designing and managing channel programs and promotions, at Microsoft or hardware vendor or reseller, is preferred
  • The ideal candidate will have a track-record of successfully delivering programs at scale, be comfortable with the unknowns of a startup business and think entrepreneurially
  • You must have a partner centric philosophy and be able to collaborate well across multiple teams
  • You should have an understanding of distributor and reseller channels
  • This role may require limited global travel and based in Seattle/ Redmond
156

Product Marketing Manager Resume Examples & Samples

  • Develop the Product Messaging & Positioning for OneDrive for TDM and IT audiences
  • Influence product roadmap and direction by partnering with the engineering team
  • Partner with the Office 365, OneDrive and SharePoint marketing and engineering teams
  • Develop competitive materials, sales playbooks and programs
  • Drive thought leadership as an evangelist for Office 365, and a subject matter expert for internal training, go-to-market activities, and presentations to customers and partners
157

Unassigned Product & Marketing Manager Resume Examples & Samples

  • Must be at least 18 years of age
  • 2-3 years of soft lines and visual merchandising experience preferred
  • Ability to effectively communicate with customers and employees
  • Ability to maneuver around sales floor, stock room, work with and around cleaning chemicals, and lift/carry up to 50 lbs
158

GT Product Marketing Manager Resume Examples & Samples

  • Be GT’s Brand, Product and Technology Marketing Expert: As an expert within the space GT competes in, the Global Marketing Manager’s knowledge will be instrumental across all facets of the position, lending credibility to the brand’s internal and external communication
  • Lead Content Creation:Utilizing knowledge of the GT brand, product and technology portfolio as well as the insights from the wider cycling industry, the Global Marketing Manager will be responsible for developing and maintaining the brand’s compelling and breakthrough written content
  • Bachelor’s Degree in Marketing with an emphasis in Business
  • Strong execution and project management skills
  • Expertise in integrated marketing and communications, marketing, campaign strategy, program management, demand generation marketing strategies, and customer life cycle metrics
  • Ability to understand and appropriately apply key fundamental marketing concepts, processes and practices related to driving customer demand and motivation
  • Excellent team player with the ability to manage up and across to build, foster and nurture relationships across departments
  • Be a high-energy, can-do person who can operate in fast moving environment
  • Strong organizational, analytical and problem solving skills
  • Skilled in Microsoft Office (Word, PowerPoint, Excel and Project)
  • Must be willing to travel regularly globally
  • Must have experience in the Bicycle Industry
  • Ideally have a strong grasp of the technical elements of MTB cycles and the MTB race scene
  • Must be adaptable to unpredictable hours and work schedule
  • Must be comfortable with public speaking and on-camera presenting
159

Dynamics Product Marketing Manager Resume Examples & Samples

  • Business Management; you will lead the business performance of the product across the different teams. You’ll manage our scorecard and monthly business review process
  • Product Marketing; you will be responsible for the horizontal, product centric campaigns and their integration into core marketing. You’ll work with audience marketing managers to make sure CRM and ERP are included in ways that are relevant for our customers
  • The product; you’ll act as a representative for Microsoft’s SMB business applications in the UK and will be comfortable with the core capabilities, value proposition and UK competitive environment
  • Become SMB business applications spokesperson for Dynamics, helping to educate people across the company and in our prospective customer base about the product and how we can help customers successfully address their business requirements
  • Identify and implement new, up-sell/cross-sell and version sell opportunities including renewals for the SMB market in the UK working closely with segments
  • Excellent collaboration skills; experience of working with others in a matrix organisation and ability to influence others outside of your direct control
  • Experience of planning and business management. Ability to plan and execute to achieve targets across multiple teams
  • Ability to think strategically and track activity with good attention to detail
  • Marketing experience, ideally to SMB customers
  • Experience of operating within a breadth market, using multiple routes to market including distribution, reseller, marketing and tele-sales
  • Experience of the business applications market, ideally with knowledge of Dynamics CRM and Dynamics NAV and its primary UK competitors
  • Familiarity with Microsoft’s broader technology proposition and cloud services, particularly Office 365
  • Understanding of the impact of technology and business trends on the local ecosystem and effective use of PR to tell our story
160

Product Marketing Manager Resume Examples & Samples

  • Create Skype scenarios and stories for GTM aligned with Skype business goals
  • Influence the product roadmap & direction by partnering with the engineering teams
  • Develop creative marketing content, demos, competitive analysis, web collateral, in product messaging, and blog posts
  • Obtain customer feedback quickly to take action and iterate on marketing content as required
  • Strong marketing skills with experience managing global marketing brands, programs and campaigns a plus
  • Comfort with ambiguity and proven ability to have impact & influence
  • Experience in a business group, PM, or technical marketing a plus
  • Bachelor’s Degree or equivalent experience of 7+ years marketing experience. Master’s degree a plus
161

Product Marketing Manager, Monetization Resume Examples & Samples

  • 5+ years of business strategy, product marketing or product management experience
  • Proven ability to drive and execute global projects
  • Outstanding communication skills
  • BA/BS degree (MBA helpful)
162

Equity Product Marketing Manager Resume Examples & Samples

  • Knowledge of institutional asset management distribution channels, investment vehicles and pricing structures
  • Strong knowledge of institutional asset management landscape and industry-specific media publications
  • Versatile, high-energy with a passion for investment management
  • Independently driven, result oriented
163

Product Marketing Manager Resume Examples & Samples

  • Leads the definition of product massaging, value proposition, positioning for core map and content products within Region/Central Role
  • Be the voice of the product portfolio clearly articulating the product benefits to customer facing teams & customers
  • Be the voice of the customer making data driven cases for product input via insights and customer needs
  • Leads ongoing marketing based relationships and strategic alignment with key customers, account leads & HERE Business Groups
  • Proactively seeks HERE RMC participation in customer meetings, external functions, projects and consortia, as necessary, on industry topics related to map data products
  • Thought leader on improving design on implementation plans to improve customer satisfaction feedback (interpret: Market Research, Feedback Channels, NPS, Customer Voice)
  • Responsible for all market research, analysis and competitive intelligence of industry and market data (customers/competition/technology) impacting HERE Core Map Product offerings
  • Develops messaging about quality and quality issues including mitigation plans, and manages direct communication to Customer & Internal stakeholders
  • Responsible for the creation of Go to Market customer communication and training material to customer facing teams & customers
  • Collaborates with Communications/Marketing to proactively to align and push RMC & Core map messaging
  • Drives SBD communications & engagement for internal training, customer meetings, indirect RFP/RFQ responses, other customer driven requests, internal feedback etc
  • Builds the brand engagement to vendors, community, academia, consumers with global messaging to help drive brand equity & industry presence. Embraces and drives change with impact as well outside of immediate team
  • In specific role develops and drives global community program with input and to optimize regional roll out and supports implementation
  • 15+ years’ relevant professional experience amongst which 5+ in a product role
  • BA/BS or MA/MS in Marketing, Business or Technical discipline
  • Thorough understanding of business concepts across multiple disciplines including marketing, financial analysis and corporate strategy
  • Significant experience in B2B marketing preferably in Technical and Software environment
  • Exceptional PowerPoint skills, ability to build impactful materials for different audiences
  • Independent business leader able to formulate strategic direction with incomplete information
  • Strong public speaking skills are mandatory
  • Creativity in managing culturally diverse customers, strong history of successful customer interactions
  • Strong acceptance and ability to operate in ambiguous situations
  • Fluency in English required and at least 1 additional language
  • Strong track record in verbal, visual and written communication both internally and externally. Ability to communicate in a clear and concise manner
164

Product Marketing Manager Resume Examples & Samples

  • Leads the definition of community messaging, value proposition and positioning
  • Build global marketing program for community: defining priority communities, engagement and animation tools
  • Pro-actively prepare and promote marketing tools for engagement & motivation, provide support and collateral for implementation
  • Adapt or customize global program with regional specifics
  • Support local implementation
  • Strong collaboration with central engineering and planning to define marketing driven priorities
  • Measure, analyze and report community trends and program impact & efficiency
  • Define and drive pilots and new initiatives to improve community input for Core Map
  • Prepare and maintain competitor’s community activity and tools report
  • University degree Marketing. MBA preferred
  • 8 -10 years of marketing experience with at least 5 years specific experience driving communities
  • Strong marketeer by education, experience and mind set
  • Autonomous business leader able to formulate recommendations and strategic direction
  • Preferred experience in tech and/or software industry
  • Ability to manage by influence
165

Product Marketing Manager Resume Examples & Samples

  • Drive product and business decision support and the R&D priorities for key Xbox Live business initiatives (e.g. industry evolution, sizing, business models, roadmap, new services & initiative ideation)
  • Conduct data-driven approaches to our audience strategy, feature planning and service evolution, with consumer insights, trends and business needs driving the plan
  • Develop the customer and partner value propositions that translate in new offerings and feature sets
  • Develop and lead the Marketing GTM Plan and Story Telling, providing go-to-market coordination and leadership, working across integrated marketing teams including PR, marketing communications, programming and retail
  • Project manage key work-streams in collaboration with product, business development, marketing, representing Xbox Live services, providing/managing analytical support as appropriate
166

Group Product Marketing Manager Resume Examples & Samples

  • Research - Deeply understand of internal and external customers
  • Influence - Guide developer behavior and platform roadmap. Advocate for partnerships to drive adoption and change management
  • Promotion - Communicate with developers to drive adoption
  • Customer focus – Our platform, our work, our jobs only exist to solve customer problems
  • Collaboration – We play our individual strengths, so we can win as a team
  • Growth-minded – With a mission that is critical to the future of Adobe, going beyond one’s comfort zone is standard operating procedure. Be prepared to lead and learn
  • As a Group Product Marketing Manager (Content/Communities) you are in charge with developing and executing our content and community marketing strategy
  • In collaboration with our research team, identify topics and tone, content and channels to engage with Adobe developers
  • In collaboration with engineering and product management, identify content to drive increased awareness and adoption
  • Own and manage the editorial calendar, across all engagement channels
  • Recruit and manage internal and external contributors such as contract copywriters, internal developers or technology evangelists
  • Edit and correct contributed content to ensure consistency and correctness with regards to messaging and style
  • Recruit internal and external developers for success stories and manage referenceability for peer evangelism
  • Manage and monitor communities in owned social properties such as Adobe Blogs, Wikis or Medium
  • Manage and monitor communities in external social properties such as Twitter, Github, Medium or Stack Overflow
  • Recruit and manage internal and external speakers for internal or public community events, including meet-ups
  • In collaboration with Adobe's on-site teams, organize community events such as meet-ups, hands-on presentations or hackathons
  • Monitor and manage public speaking opportunities such as developer conferences, calls for proposals, etc
  • Manage and maximize opportunities for syndication and content re-use, for instance by turning a conference talk into a blog post, or a hackathon example into a tutorial
  • Track content and channels effectiveness, so that our content and community strategy drives our goal of increased adoption
  • Your role involves occasional travel and communication with other members of the Platform Marketing & Strategy team, the wider Adobe Platform team, in particular, engineering, product management and executive leadership, and our developers at Adobe sites worldwide
  • We expect not only empathy and interest for developers but also the ability to creatively use new and emerging communication channels to engage with developers on their terms
167

Group Product Marketing Manager Resume Examples & Samples

  • Growth minded – With a mission that is critical to the future of Adobe, going beyond one’s comfort zone is standard operating procedure. Be prepared to lead and learn
  • Market Intelligence – you are the expert on our developers, how and why they decide for technology. Must have through understanding of competitors and have a rock solid strategy to compete to win in a competitive marketing technology industry
  • Adoption Measurement – you keep us honest by establishing metrics and KPIs for developer adoption
  • Marketing Technology Leadership – you plan, organize and execute the introduction and maintenance of marketing technology solution to aid the influence and communication teams
  • Communication and Content Management – promote strategy and roadmap in through integrated channels (blog, landing pages, FAQs, social and videos)
  • Team Development – your role will include building up a team
168

Product Marketing Manager Resume Examples & Samples

  • Lead market segmentation and opportunity assessment efforts to prioritize product opportunities for helping Facebook sales and marketing work more efficiently and effectively to serve client needs
  • Partner effectively with Product Management and all sales channels to create world-class product marketing communications, including all sales-facing materials and training
  • Drive product adoption and usage by developing and managing detailed, long-term adoption plans
169

Product Marketing Manager Resume Examples & Samples

  • Drive compelling, differentiated value proposition, messaging, storytelling and competitive positioning for Intelligent Customer Engagement in the context of the One Microsoft story - across CRM, Office 365, Cortana Intelligence and IoT
  • Partner with R&D, field and industry analysts on an ongoing basis to develop market-leading, differentiated value propositions
  • Collaborate across the product marketing team to ensure effective adoption of Intelligent Customer Engagement value propositions across sales, service and marketing lines of business
  • Act as liaison with Industry Product Marketing to ensure Customer Engagement scenarios are messaged effectively in end-to-end Industry scenarios in Financial Services, Manufacturing, Public Sector, Retail and more
170

Product Marketing Manager Resume Examples & Samples

  • Develop product marketing plans for assigned products working in conjunction with product leaders, sales and client delivery teams and in accordance with LRP/AOP priorities
  • Work within the Pragmatic Marketing framework to build all components of the plan including positioning, personal messaging, sales tools, tactical elements and marketing calendar
  • Work across other BU’s to integrate product marketing plan with broader pan Fiserv initiatives as required Support new products launches or enhancements as required by Product Management
  • Work with internal/external agency and creative resources to build out tactical go to market elements Monitor, report and evaluate plan effectiveness quarterly Work to budget Performs other duties as required
  • 7+ years of marketing experience in business to business, direct marketing including strategy development and campaign execution including direct mail, email and other digital channels
  • 5+ years managing and coordinating events or trade shows including strategies, vendor interactions, and logistics
  • 5+ years preferred but not required experience working in financial services, healthcare or billing environment with knowledge of transaction print
  • Skilled in Salesforce for lead generation, opportunity development and list management
  • Strong project management skills with the ability to manage multiple projects simultaneously
  • Ability to develop productive relationships with internal clients and effectively work within cross functional teams
  • Strong written, verbal and presentation skills
  • Strong knowledge of Microsoft Office Suite including Word, Excel and PowerPoint
  • 20% - mostly for conferences
171

Product Marketing Manager Resume Examples & Samples

  • Partner closely with engineering to deliver Reliability platform improvements
  • Build programs and content to support Azure Reliability
  • Help customers build highly available and reliable solutions on top of Azure Cloud Platform
  • Deep knowledge of Microsoft Azure and/or other cloud vendor technology
  • Exceptional communication skills and experience with analysts, press and executives
  • Analytical & problem solving skills to dissect & work through complex challenges
  • Minimum of 5 years of experience technical marketing or engineering program management
  • Degree in computer science or equivalent experience
172

Product Marketing Manager Resume Examples & Samples

  • Gather, synthesize, and share market and customer insights to fuel innovation; to position products and service offerings at the segment/discipline level; to anticipate course trends; to identify new market opportunities; and to grow share
  • Define product audience and develop personae to inform product development and campaign strategy
  • Develop product attributes into value propositions, marketing messages, as well as sales training and support material for addressable markets
  • Develop and manage the execution of a global product marketing plan with well-defined success metrics, in collaboration with Creative, Brand, and country marketing teams
  • Develop marketing content and core brand assets (e.g. web content, videos, customer testimonials) for key products and product categories, for use by sales and marketing in all geographies
  • Establish key product priorities with the marketing teams in key geographies (i.e., North America), and provide product training to ensure successful local marketing sales efforts
  • Work effectively in a heavily cross functional, fast-paced environment, especially working across product, digital strategy, technology and sales teams
  • Travel as needed to conferences, events, and campuses within the US to inform market knowledge, product and campaign strategy, as well as to contribute to increases in revenue and digital registrations
173

Product Marketing Manager Resume Examples & Samples

  • Develop product positioning and messaging that differentiates Forbes ad products in the market
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process
  • Multi-tasker, able to work on several projects and multiple teams at once
  • Collaborative, creative and excited about new technologies
174

Product Marketing Manager, Subsidiary Resume Examples & Samples

  • Leading the creation of competitive, differentiated, and impactful Marketing Strategies for each of our customer segments
  • Demand Generation and pipeline management in order to drive excellence in marketing execution and sales acceleration
  • Leading with the One Microsoft Story and engaging with other Microsoft Business Groups in order to consolidate high value and impactful strategies around customer needs and requirements
  • Land strong and competitive marketing strategies and programs with deep competitor insight and working with our field sales and marketing teams to improve our execution against our competitors
  • Develop marketing and sales recommendations and guidance based on insight from our overall results
  • Measure and report demand generation, pipeline management and product usage to drive continuous improvement and prioritization of investments
175

Product Marketing Manager Resume Examples & Samples

  • Local execution and adaptation of marketing programs oriented to demand generation through content and community and specific to a SaaS business model for open source that connects with the broader portfolio of Bb solutions
  • B.A./B.Sc. degree or equivalent in a commercial, science or technical discipline
  • The candidate will be a technology professional, principally in open source software, managed hosting and software-as-a-service solutions with a thorough background and appreciation of each
  • The candidate will have enjoyed at least four years of marketing and operational experience working in sophisticated international enterprise technology markets. Their career will demonstrate a track record of growth, with strong exposure to international markets and extensive interaction with teams based outside the US
  • Experience in the education and eLearning market
  • Strong planning and rigorous project management skills, and the ability to effectively manage multiple projects, prioritize, be detail-oriented
  • Deep understanding of the open source software market and community
  • The candidate will have a confident and professional style and be used to working closely with senior management, and be a credible representative of the business with senior customers and at industry events. In addition, the candidate will be able to operate in a collegial manner in complex cross-functional organization
  • Native-equivalent fluency in speaking and writing English required. Excellent writing and presentation skills
  • Experience in marketing automation, campaigns, CRM and content management tools, specifically Eloqua and Salesforce
  • Experience contributing to major company-wide marketing projects, such as rebranding, website redesign and relaunch, event follow-up and engagement, and internal promotions
176

Product Marketing Manager Resume Examples & Samples

  • Understand customer requirements
  • Work with NVIDIA product teams and partner product teams to define a targeted customer solution
  • Work with sales teams to idenitfy target customers and joint sales strategies with ecosystem partners
  • Competitive and market analysis
  • Manage product marketing lifecycle and global rollout of solutions
177

Product Marketing Manager Resume Examples & Samples

  • Develop positioning and messaging that differentiates our media & entertainment solutions and products
  • Work with the Product and Marketing Services teams to create print, digital and video collateral for the sales team and customer engagement programs
  • Work cross-functionally with Product to plan and execute the GTM strategy for new products and releases
  • Create new content and leverage existing materials to train existing and new hires
  • Track market trends and create thorough analysis of key competitors (SWOT analysis, pricing, & positioning)
  • Be involved, as necessary, in the sales process with channel managers, account executives or regional sales managers assigned to specific opportunities
  • Identify the pain-points and challenges customers may have and strategize with Product to implement solutions
  • 5+ years in B2B tech marketing, with at least 2 years of experience in video encoding, online video platforms, video players, video analytics, online video advertising or video application development
  • Demonstrated ability to market video products throughout their entire lifecycle (acquisition, activation, retention)
  • Proven knowledge of the online video ecosystem and competitive landscape
  • Ability to prioritize multiple, ambiguous deadlines and projects
  • Entrepreneurial spirit with a team-first orientation and willing to try different things with minimal direction
  • Superior communication skills across multiple disciplines (Product, Sales, Marketing)
  • Quick and effective writer with the ability to create new content and also modify existing content
178

Product Marketing Manager, Bing Experiences Resume Examples & Samples

  • Shape winning product experiences: Maintain a keen sense of user needs and where Bing can deliver greatest value, and work with engineering partners to deliver stand-out product experiences for our users
  • Launch and learn: Define the value prop, narrative, key assets for core experiences, and partner with engineering and integrated marketing to define and execute go-to-market plans
  • Grow fan love: Innovate in how we engage and grow our loyal fans
  • 4+ years of product marketing, consumer marketing, product management, product planning, or related experience
  • Proven ability to build productive relationships with both technical and marketing teams
  • Ability to manage and prioritize multiple projects under tight deadlines
  • Experience in online services is strongly desired
  • MBA preferred but not required
179

Product Marketing Manager Resume Examples & Samples

  • Intelligently and effectively articulate the value proposition of our Microsoft Edge browser to the developer audience
  • Deeply understand our ability to target, reach and communicate to developers, not only within our products but also anywhere our user journeys on the web
  • Work closely with our engineering teams to continuously improve our ability to understand developers need, their journey through our products and better communicate to our developers in a contextually relevant way
  • Develop the overall developer story for our browser developer offerings, including owning the value proposition, positioning, and messaging for our upcoming releases
  • Collaborating with our DX and Dev Tools teams to ensure browser developer audiences are taken into consideration for their execution in the field and product planning respectively
  • Help to prioritize and incorporate developer feedback into our long-term product roadmap for the browser developer offerings
  • Act as an evangelist for our browser developer offerings - across both internal and external events with our field and our partners/customers
  • 3+ years of product marketing, product management or related experience
  • Experience defining and managing end-to-end product marketing plans, including go-to-market
180

Product Marketing Manager Resume Examples & Samples

  • Digital advertising campaign management
  • Mevo social accounts management
  • KPI reporting and detailed analysis
  • Event activations
  • Marketing partnership management
181

Product Marketing Manager Resume Examples & Samples

  • 7+ years of entertainment industry domain knowledge and experience, especially in movies/TV business
  • 5+ years of business planning and/or business management expertise
  • Strong partner management and communication skills with deep experience working with external and internal partners
  • Strong program management skills; ability to solve unstructured business problems
  • Excellent organizational, communication and cross-collaboration skills, with experience working in highly matrixed organizations
  • Ability to gain customer insights across the customer journey from awareness to purchase consideration to advocacy, both qualitative and quantitative
  • Ability to turn customer and competitive insights into marketing strategy such as campaign design and campaign execution
  • Strong written and verbal communication skills and executive presence
  • Growing the business through strategic business/category planning
  • Manage budget & forecast planning
  • Understanding market trends, key competitors (Apple, Google, Vudu, et al), and working with partners to develop new business models/offers to grow the business
  • Analyzing service usage and other metrics to develop business intelligence in order to further guide business, portfolio planning and address the best market opportunities
  • Project management between development, marketing, promotions, business development and more
  • Evaluate content ingestion & selection against cost/profit analysis
  • Evaluate business performance against key performance indicators
  • Engage with marketing to target the right initiatives based on portfolio plans and business intelligence
  • Daily management of partner relationships
  • Prioritization of content merchandising for publishing & programming teams
  • Identification of new potential content partners based on competitive intelligence, in-country trends and business goals
  • Management of weekly calendars, release schedules and content availability lists
  • Work on ad-hoc projects as needed to meet the changing business environment
182

Product Marketing Manager ESL Resume Examples & Samples

  • At least 5 years of marketing experience
  • BA/BS in a related field
  • Proven success in working with and executing digital marketing strategies and programs
  • Proven success in web content development, email marketing, and list development
  • Excellent written, presentation, communicative skills and interpersonal skills
  • A proven ability to develop marketing copy and create compelling product/service-related value propositions
  • Experience of measuring the effectiveness of marketing campaigns and evidence of applying learnings (including the use of Google Analytics and other measurement tools)
  • Ability to work effectively and produce under tight deadlines and schedules
  • Success in using diverse social media tools and other sites to accomplish campaign or project goals
  • Excellent, organizational skills and strong attention to detail
  • Evidence of strong customer service orientation, including internal and external customers
  • Proficient with the Microsoft Office Suite with a strong knowledge of PowerPoint, Excel
  • Some domestic travel with possible overnight stays
  • Experience in educational publishing
  • 2-3 years of experience in using digital platforms, for example Brainsharks, Saleforce.Com, Yesware
  • Ability to employ a variety of research techniques to understand and analyze online data and provide insight about relevant online opportunities for marketing
183

Product Marketing Manager Resume Examples & Samples

  • Deeply understand customer needs, market intelligence, and product planning process to jointly deliver the right solutions for the market
  • Drive key customer opportunities to deploy C+E IoT platform by supporting end-to-end sales process in collaboration with multiple stakeholders (corporate marketing, field marketing & sales, industry, business desk, etc)
  • Define joint product & technology alliance strategy with key ecosystem players to complete overall solution and lead partner co-marketing requirements (deliverables, programs, events, etc) to maximize Microsoft & partner joint investments
  • Manage branding and naming for future offerings and features, and support product disclosures in partnership with engineering, business development, integrated marketing and communication teams
  • Demonstrated 7+ years’ experience in technology related roles in areas directly relevant to the responsibilities described above
184

Product Marketing Manager Worldwide Partner Group Resume Examples & Samples

  • Frame and prioritize market opportunities, analyzing competitive advantages and influence our program plans
  • Be the partner advocate and expert!!
  • Define partner overall value proposition, strategy and positioning across enterprise offerings and design our program accordingly
  • Work closely with peers in WPG and Office ensuring cross Microsoft consistency in our programmatic approach
  • Own MPN program design and working with UST and our stakeholders on infrastructure
  • Drive the rhythm of the business with Office to discuss, define and drive decisions regarding program strategy and execution (L3 Director), and (CVP) cadence as needed
185

Product Marketing Manager, Brand Resume Examples & Samples

  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market and customers internally with Product Management and Engineering
  • Partner effectively with Product Management and outbound marketing to lead world-class product marketing communications for new brand products
  • 6+ years professional experience
  • 2+ years working on products at (or for) media agencies or/in online advertising
  • 2+ years working in a product marketing capacity (partnering closely with product management to represent market requirements and with sales to support product launches) is a plus
  • Hands on experience with Creative Agencies is a strong plus
  • Previous background in online and/or television advertising, preferably with exposure to brands in key verticals including FCMG, Auto, Retail, Entertainment, Telco and QSR
  • Strong quantitative analytical ability and excellent written and oral communication skills
  • Comfort in a face-paced, entrepreneurial, start-up environment
186

Product Marketing Manager IV Resume Examples & Samples

  • Market intelligence
  • Bachelor's degree in business, engineering, or marketing. MBA a plus
  • A minimum of 4 to 6 years of experience in a product marketing, product planning, sales management
  • Or related role is required
  • Able to operate as a cross-functional leader by coordinating and influencing diverse resources
  • Across the company
  • Operates well in an environment of rapid change and is comfortable operating with autonomy
  • Excellent communication, interpersonal, and presentation skills
  • Excellent understanding and/or experience with cloud technologies such as Amazon Web Services
  • Experience bringing high-tech Cloud Hosting, Managed Hosting or SaaS products to market on a global scale
187

Product Marketing Manager Resume Examples & Samples

  • Manage Clinique treatment categories and selected make-up franchises
  • Product Strategy (related to category in-charge)
  • Leads to influence the development of 3-year innovation strategy & key franchise architecture for the Region
  • Owns to develop rolling 18-month product support calendar for the Region
  • Champion regional unique category & consumer insight to facilitate upstream product & concept development
  • Provides regular reporting to Management and Global/Regional teams
  • Program Development and Launch Support
  • Own to develop holistic brief for key regional programs (key launches, resupport and always-on) to guide program support development
  • Partner with cross function team (CRM, digital, Education, VMD) to create and/or to ensure program support toolkit relevancy & sufficiency for the markets
  • Manage all product categories strategic pricing to ensure driving long term profitability for the brand
  • Ensure adequate new product pricing guideline is set for new launches by partnering & influencing Global / Affiliate
  • Ensures the pricing guideline is properly executed in markets
  • SKU Management
  • Collaborates with global/Regional team on SKU management initiatives
  • Facilitates Line edits for the APAC region
  • Forecast
  • Works with Global Marketing Team and Regional Marketing Director to design the appropriate Forecast Guideline for the Region
  • Ensures the forecast guideline is implemented correctly in market with the support of Regional Demand Planning Team
  • Analysis and Reporting
  • Analyzes sell-in/through information, market feedback and competitor information on an ongoing basis with Regional Team to identify regional needs and opportunities
  • Prepares regular updates to Management and Global teams on the business trends based on syndicated panels
  • Gathers market and consumer intelligence on the APAC market place and its key markets
  • Minimum of 8 years working experience in a similar capacity, preferably in the cosmetics industry, luxury retail experience and/or with regional exposure
  • Proven experience in handling/creating digital-lead marketing initiatives in beauty/luxury industry
  • Sound knowledge in e-commerce in the luxury/premium retail environment would be an advantage
  • Mandarin/Japanese/Korean would be advantageous
  • Participates Regular Market visits
  • Prepares and attends International/regional business meetings
  • Participates in regular meetings and conference calls with Global Marketing and markets to ensure a constant communication flow
188

Assistant Product Marketing Manager Resume Examples & Samples

  • Excellent communication verbal and written
  • Sensitive in numbers and excellent analytic skills
  • Able to work independently
  • High sense of responsibility and displays integrity
  • Positive energy
  • Reliable
  • Pleasant manner
  • Minimum of 5 years working experience, with 3 years in a similar capacity. Preferably in the cosmetics industry or luxury retail experience or FMCG industry
  • Cantonese/Mandarin
  • Not required
189

Product Marketing Manager Resume Examples & Samples

  • Five plus years of experience in a strategic marketing function
  • Exposure to segmentation, positioning, pricing, campaigning and new product development practices
  • Confident and willing to take risks and make smart decisions based on data
  • Experience with educational product
  • Experience with B2E or B2B
190

Product Marketing Manager Resume Examples & Samples

  • Understands client product buyers, how they buy and their buying criteria to drive value for financial institutions
  • Oversees the creation and execution of product marketing plans to launch new and enhanced products/services
  • Participates in development of division marketing plans
  • Develops and maintains selling toolkits and sales packs to educate sales teams and assist in understanding product positioning, value proposition, target market, etc
  • Works with corporate marketing and division associates to execute campaigns
  • Measures campaign effectiveness
  • Develops client testimonials through research and business unit engagement
  • Updates/maintains division-level content on Fiserv.com
  • Collaborates with marketing peers across Fiserv to coordinate messaging/campaigns
  • 7-10 years’ experience in marketing, communications, public relations, sales support or related experience in the financial services industry or IT (managed services/Infrastructure) industry
  • Demonstration of strong writing and speaking skills
  • Demonstration of development of creative marketing plans with measurable results
  • Experience working and collaborating across business units or teams
  • Managed service / IT infrastructure product knowledge highly desirable
  • Basic knowledge of the financial services industry
  • Web content management
  • Public relations agency knowledge - preferred
191

Product Marketing Manager Resume Examples & Samples

  • Work closely with stakeholders to develop strategy, optimize the user experience and grow/retain
  • The user base for assigned digital products
  • Manage assigned digital product(s) by establishing project objectives, schedules, identifying
  • Stakeholders and accountabilities, and identifying necessary resources and budget requirements
  • Effectively prioritize marketing requests based on company and marketing goals, managing
  • Expectations appropriately
  • Provide detailed reports and analysis that includes quantitative results
  • Serve as brand champion, ensuring that all deliverables—whether created internally or by
  • Third party. vendors—are on brand in terms of look and feel and messaging
  • Liaise with internal clients to understand key requirements of each project and ensure that materials
  • That are produced are of the highest quality, reflect corporate guidelines, ensure consistency of
  • Voice, and meet functional end to end sales needs
  • Partner with in-house and third party resources to manage projects from concept and development
  • To final delivery—providing guidance for messaging, copywriting, and design as necessary
  • 5+ years of marketing experience in a specific field (marketing digital content and/or media and
  • Technology)
  • Able to proactively develop, present, execute, and measure marketing strategies across brand and
  • Product with little management; keeps management and cross-functional teams updated throughout process in a timely manner
  • N/a
192

Product Marketing Manager Resume Examples & Samples

  • Drive global marketing strategy planning and develop global engagement programs to deploy resources across all parts of the customer buying process
  • Craft and enhance the marketing strategy for moving the prospect through the purchase process. The strategy must employ a multi-touch approach, integrating channels such as email, direct channels, social, social media, web, mobile, etc., to engage the target audiences and provide relevant content and messaging at each step of the purchase process
  • Manage implementation of integrated marketing programs from inception to completion
  • Partner with direct, digital, content, events and branding team on the development of the campaign, plan for channel delivery, manage creative development and production, and measure results
193

Product Marketing Manager Resume Examples & Samples

  • Responsible for the successful GTM external launch of all assigned Card Services products. This includes tracking, reporting and responsibility for all market readiness, and management notifications of project date impacts or other issues
  • Primary liaison into the CS Marketing Organization to track, create and ensure all launch artifacts are delivered using the CS Pragmatic framework, RACI document and checklists
  • Work closely with Product Management to develop and publish market facing value and competitive differentiators in all launch materials
  • Work closely with sales and AE communities to ensure market readiness to sell products by GA date. Track all external market facing deliverables and incorporate strategic marketing plan into project managing execution and tracking
  • Work directly with the Product Service Delivery team to ensure GTM readiness supporting the CS Product Plan. Team approach to key milestone management and ensure Best Practices are followed for product launch
  • Launch assignments could include smaller product enhancement or full program management for larger key product
  • Minimum 5 years’ experience required in Sales Support, Account Management, Product Management, Project Management
  • 5 Years’ experience in product launch, EFT Payments experience – preferred
  • Extensive PPT creation with an ability to tell the story and effectively communicate key points to both internal and client facing audiences
  • Highly detailed and organized. Ability to create and track a project plan and manage multiple communications across multiple groups
  • Pragmatic marketing and an ability to translate product feature function into client and market value
  • Solid writing skills and PowerPoint
  • Effective, clear communicator and ability to effectively interact with diverse teams
  • Percentage/frequency of travel 10%
194

Product Marketing Manager Resume Examples & Samples

  • Working closely with the Planner engineering team on the future product investments and better together scenarios between Planner and Project Online
  • Planning and developing exceptional “first and best” core product & compete content for customers, partners, and sales
  • Defining the user awareness, usage and retention strategy, and driving it in collaboration with our digital marketing and sales teams
  • Working on analyst relations, including product evaluations
  • Being a trusted and followed product advocate for Microsoft Planner
  • Customer Focus. proven experience driving effective marketing based on a deep understanding of customer needs
  • Influencing Others. ability to move others across organizational boundaries to a desired business outcome when there is no clear “ownership” of an issue
  • Data Driven. strong data analysis skills. We take pride in making data-driven decisions
  • Drive for results and action oriented
195

Product Marketing Manager Resume Examples & Samples

  • In collaboration with our product team, educate both internal and external stakeholders about the benefits of our building controls products and services
  • Lead content marketing and demand generation activities across various traditional and digital media channels to articulate the benefits of our products and services
  • Conceive and implement innovative marketing programs that drive demand
  • Track, measure and optimize the customer journey as it relates to product features and adoption of our services
  • Develop market intelligence on competitors and customers to ensure we are best positioned to compete and win
  • Develop and document pricing and positioning strategies
196

Product Marketing Manager Resume Examples & Samples

  • Identifying new ways to drive profit/growth through marketing campaign testing and scaling
  • Work with partner teams do conduct foundational research on accessories to help us validate hypotheses and more deeply learn about consumers
  • Partnerships with 1P games and 3P licensed HW for co-marketing opportunities
  • Develop Accessories CRM plan to reach, track, and measure campaigns
  • Managing the collection, distribution, and maintenance of product imagery for new products
  • Partnership with Owned & Operated marketing channels, PR, Region leads, and channel to ensure world-class delivery of programs
  • Supporting regional marketing on go-to-market plans and field execution of marketing initiatives
  • Create and distribute new product launch kits to Regional Marketing teams, PR, Retail Services, etc. Review and approve online retail toolkits, PR advisories/QA’s, packaging and other marketing materials
  • Ongoing Xbox.com updates for new accessories, any applicable changes, etc
  • Managing outside agencies on special projects such video project management
  • Manage Marcom activities for new accessory launches (ensuring products have social networking plans, website updates, integration with 1st Party games, newsletters, etc.)
  • Manage budget/quotes for marketing product samples. Work with vendor to ensure timely delivery
  • Manage packaging projects that the marketing team drives (such marketing inserts). Coordinate daily aspects of packaging work, including engagement with Brand, PLS, and Global Art
  • Engagement with Rhythm of the Business activities
  • 3+ years of marketing, consulting or strategy experience is preferred
  • Strong experience in working with and managing cross functional teams
  • Ability to get in to the details but also understand the big picture
  • Excellent leadership, communication and organizational skills
  • Interest in the hardware and gaming
  • Ability to influence and be a team player
  • Openness to continuous learning in a changing environment
197

Product Marketing Manager Resume Examples & Samples

  • You will be responsible for the creation and maintenance of all selling materials for WSJ Executive Conferences inclusive of general presentations, media kit maintenance, and tactical conference specific communications
  • Assist conference sales team in achieving sales goals by managing all sponsor deliverables from planning, through execution, to debrief
  • Serve as the liaison and single point of contact between WSJ conference sponsors and their agencies and all Dow Jones production teams and vendors
  • Provide sponsors with a seamless experience by developing relevant activations that integrate with our conference objectives and positively portray their brand to high caliber attendees
  • Build strong partnerships with DJ Conferences and Editorial teams to ensure sponsor interests are well represented as we look to push the boundaries for how we integrate brands into the conference experience
198

Product Marketing Manager Resume Examples & Samples

  • 2) Work with internal teams such as engineering and marketing to drive participation in the new digital community
  • 3) Work with external teams such as MVP and customers to drive demand to the new digital community
  • 4) Work cross group with Office and Windows for a One Microsoft approach
  • Great impact and influence skills
  • Ability to analyze and diagnose complex product and business challenges,
199

Product Marketing Manager, Facebook Resume Examples & Samples

  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering
  • Run qualitative and structured analyses to identify market opportunities and create a data-driven product and sales channel strategy that is aligned across product, engineering and sales
  • Collaborate with product management and engineering on product design and development
  • Lead a cross-functional team including sales, legal, partner management and PR to successfully test and deliver new workplace solutions to market
  • Partner effectively with Product Management and MarComm to lead world-class product marketing communications
  • Communicate the value proposition of new products and features to go-to-market teams and deliver the effective sales collateral and packages that will attract and retain customers
  • Drive product adoption and ongoing engagement by users by supporting effective go-to-market and customer success programs
200

Product Marketing Manager Resume Examples & Samples

  • We have end-to-end responsibility for both businesses - from working with engineering to plan the next product/cloud releases to readying our field to market and sell. Come learn two great businesses
  • Define marketing strategy and execution plan to drive the awareness of our cloud offerings and demand across all customer segments
  • Lead virtual community of Project & Visio field marketing managers located in different time-zones, cross-pollinate best practices, gather key insights and develop plans to address sales blockers
  • Own the marketing budget, make right allocation decisions and deliver high ROI
  • Own Project customer community and our social channels, deliver customer evidence - case studies, videos etc
  • Lead Project/Visio presence at the 1st party Microsoft events and creation of content (Posters, handouts, flyers etc.) supporting events execution
  • Lastly, begin and end every initiative with analytical focus to define clear objectives, understand results, and share insights with key stakeholders
  • Communication: excellent writing skills
  • Collaboration: proven ability to move others across organizational boundaries to a desired business outcome when there is no clear “ownership” of an issue
  • Content Development: experience in creating marketing content - case studies, flyers etc
  • Data-driven: use data to support your analysis and recommendations
201

Product Marketing Manager Resume Examples & Samples

  • Strong budget management experience
  • Knowledge of the Canadian Education market an asset
  • Knowledge of the Channel for devices an asset
202

Product & Marketing Manager Resume Examples & Samples

  • 3+ years of experience in Marketing and Product Development at a leading telecommunications/Internet Service Provider or IT Services company
  • 2+ years B2B outside sales experience
  • Thorough understanding of the Product Development process and Product life cycle
  • Proven track record of success in high activity Sales / Marketing environment
  • Excellent communication skills (verbal and written)
  • Degree in Business Administration, Management or Marketing/Sales
  • Telecom or IT background
203

Product Marketing Manager Resume Examples & Samples

  • Own and manage global engagement program localization processes
  • Act as Integrated Marketing’s key localization contact across different stakeholders
  • Define Microsoft’s single cross-company localization process in a modern marketing world with the GMO
  • Build and maintain a central content repository for localized assets worldwide, and deliver a fantastic field marketing experience when accessing the assets
  • Manage Integrated Marketing’s localization budget
  • Understand global engagement programs and ensure ease of worldwide rollout
  • Communicate localization and enablement updates across a broad group of stakeholders
  • Ability to drive complex and large processes and tasks in parallel with strong strategic project management experience and organizational skills
  • Strong execution and ability to operate comfortably between 10,000 feet and 10 feet
  • Being detail oriented, and able to work with a diverse number of groups across the company
  • Comfort with high levels of ambiguity with a proven ability to have impact and influence
  • Excellent interpersonal, collaboration, verbal and written communication, problem solving and presentation skills are required
  • Comfortable to manage ambiguity with unwavering persistence and drive workgroups to consensus and meaningful outcomes
  • A great team-player with proven collaboration skills and experience in successfully working across multiple groups to achieve business goals
  • A self-motivated and directed person, requiring minimal supervision for successful assignment completion
204

Product Marketing Manager Resume Examples & Samples

  • Create strategic promotional plans and calendars
  • Collaborate and communication with partners to create promotion plan
  • Execute promotion plan to enhance
  • Creation and presentation of product marketing plan decks
  • New product launch activities; development of launch assets, retail merchandising, and campaigns
  • Development of training materials for internal sales people, field marketing reps, and external sales people
  • Trade show support and training
  • 5 years Relevant industry experience; product/brand marketing and communication skills coupled with CE industry knowledge is required
  • Bachelor’s degree in marketing, advertising, marketing or closely related discipline. Equivalent experience (in lieu of education)
  • Demonstrated ability to turn high-level marketing objectives into effective communications strategies and measurable campaigns
  • Experience working with both National and Regional retail accounts is required
  • Strong Microsoft Office skills (e.g., Excel, PowerPoint, Word) required
  • Strong service orientation and highly proactive working style
  • Demonstrated success in working on cross-functional teams with the ability to influence peers and others in order to accomplish objectives of multiple projects
  • Effective communication and influencing skills
  • Excellent organizational skills to be effective and efficient
  • Travel up to 40%
205

Product Marketing Manager Resume Examples & Samples

  • Communicate Microsoft’s unique project service automation proposition through compelling storytelling and content
  • Drive thought leadership around project service automation and the intersection with customer engagement processes. Work with content marketing team to amplify reach and awareness
  • Partner with R&D on an ongoing basis to translate product capabilities into value propositions, messaging and sales tools
  • Support the field and R&D as a subject matter expert on how modern organizations can use social media as a way to better understand and engage with their customers
  • Collaborate with the Compete team to deliver competitive insight and differentiated positioning for Microsoft’s project service automation solution
206

Product Marketing Manager Resume Examples & Samples

  • Own industry messaging for Project and Visio
  • Deliver high quality content - whitepapers, surveys, info graphics etc. - that excites end users
  • Integrate Project and Visio into Office 365 campaigns, deliver content for Project/Visio campaigns and promotions
  • Be the subject matter expert supporting our Digital Marketing campaigns and partner with our digital team on website refreshes and SEO optimization
  • Begin and end every initiative with analytical focus to define clear objectives, understand results, and share insights with key stakeholders
  • Content Development: experience in creating end user marketing content
  • Data-driven: use data in support of your recommendations
207

Product Marketing Manager Resume Examples & Samples

  • Define use cases which drive marketing messages and demand generation
  • Drive lead generation via on-line and off-line tactics
  • Launch new products and define requirements/deliverables for roadmap
  • New market development
  • Experience in Product or Solution Marketing technology of products to Enterprises
  • Experience in some of the following key activities: Messaging, Positioning, Product launch, Market Research, and Sales/Field readiness
  • Technical/engineering background and understanding of full-stack web and app development
  • Strong collaboration skills: A demonstrated ability to work across functional teams to achieve common goals
  • Experience in new business development; understanding of business case development and pilot customer engagement
  • BA/BS in technical or related marketing degree preferred
  • 5+ years of professional experience, ideally in Product Marketing
  • Position based in our Chicago, IL office
208

Product Marketing Manager Resume Examples & Samples

  • You are an important contributor in shaping HERE future product portfolio and product definition in regards to the future of connected and highly automated driving vehicle through taking a long term perspective, deep consumer and customer understanding, in depth competitive and industry insight and a profound knowledge of automotive trends and game changers
  • You bring analytical rigidity to develop deep product and competitors understanding through consistent and creative methodologies including benchmarking and competitive profile assessment
  • You take a strong role to support our product organization to define the right go-to-market strategy and core messages for sustainable competitive advantage
  • As part of the product marketing team, you will ensure consistent application in portfolio and business development processes, across people and organizational parts
  • You are comfortable and effective in a matrixed global corporation but operate with the fierce spirit and restlessness of an entrepreneur
  • You have the skills to lead through ambiguity in a fast-moving environment
  • You have a passion for cars, the automotive industry and the driving experience
209

Consultant Product Marketing Manager Resume Examples & Samples

  • Build effective messaging and stories focused on business outcomes
  • Ensure sales teams have the proper marketing collateral that is simple to understand, and clearly articulates the value proposition
  • Be leading spokesperson for VCE CI/HCI with customers, prospects, analysts, press and executive team
  • Be the subject matter expert to customers and internal organizations
  • Participate in or lead new product/solution announcements/launches including content creation and field training
  • Continue to drive VCE as a thought leader in Converged Infrastructure Market
  • Be the voice of marketing in strategy discussions
  • Work with VCE/EMC marketing teams to promote product line through web, communities, and social channels
  • Ensure consistency of messaging in content created by other stakeholders
  • Passionate about leading the next big transformation in IT
  • Ability to simplify and articulate key product messages in a manner that highlights clear business value
  • Strategic, mature thinker with ability to function well in a fast-paced, dynamic environment with competing priorities
  • 15+ years of high tech product marketing experience, preferably in data center/enterprise IT infrastructure solutions
  • Strong ability to lead virtual teams and influence others
  • Exceptional communication, writing and presentation skills
  • Demonstrated ability to meet or exceed assigned goals, tasks and deadlines
  • Travel: 15% maximum
210

Product Marketing Manager Resume Examples & Samples

  • Collaborate with the Product Management, Technical Marketing, Corporate Marketing, Sales, and Channel teams in the development of sales/technical sales/partner support materials for next generation cloud services at VMware
  • Develop pricing and packaging strategies and go-to-market plans for Infrastructure-as-a-Service offerings
  • Deliver sales collateral to assist with field activities
  • Support sales activities as necessary, including executive briefings and win/loss interviews
  • Advocate and evangelize VMware’s next generation of hybrid cloud services through speaking, blogging, social media, industry and community events
  • Experience with VMware virtualization technology
  • Experience with Infrastructure-as-a-Service offerings and/or service delivery / service provider environments
  • Ability to communicate effectively and concisely in written, presentation, and verbal forms
  • Ability to communicate and translate technical issues for business users and sales teams
  • Works well with peers and team members both inside and outside of the assigned area of responsibility
  • 74798BR
211

Senior Competitive Product Marketing Manager Resume Examples & Samples

  • Create an end-to-end competitive marketing strategy and plan to successfully position VMware as the leading Hyper-converged player in the market
  • Develop innovative tools to communicate competitive differentiators
  • Develop and drive a regular communication plan for our sales and channel stakeholders, including a quick proactive de-positioning response plan
  • Be the subject matter expert and go-to person for the business unit on the Hyper-converged market
  • Drive concerted competitive marketing programs with other cross functional units
  • Create the core competitive marketing content and sales tools needed to help our sales and channel partners articulate our key competitive differentiators
  • Acquire deep competitor knowledge on a continuous basis to help position VMware’s differentiations, both business and technical
  • Develop thought leadership competitive messaging targeted at industry influencers
212

Product Marketing Manager Resume Examples & Samples

  • Develop product positioning and messaging that differentiates Xerox prepaid products in the market
  • Communicate the value proposition of the products to the sales team and develop the sales tools that support the sales enablement process for the commercial prepaid launch
  • Plan the launch of new prepaid products and solutions and releases and manage the cross-functional implementation of the plan to the IBGs
  • Prepare the launch materials, including: conversation roadmaps, buyer persona and guide, pitch decks and FAQs
  • Be the expert on the buyers of prepaid solutions: who they are, how they buy and their buying criteria
  • Be the expert on your competition and how to successfully sell against them
  • Develop the strategy, manage and measure the marketing programs that drive demand for Xerox
  • 7+ years’ experience in payment card industry
  • 5+ years’ experience in product marketing strategy and execution
  • Expertise in multiple marketing segments including; internal, commercial and consumer
  • Strong communication skills with external and internal entities with all levels including upper management
  • Knowledge and understanding of prepaid products or other financial products
  • Previous experience working with agencies and across lines of business
213

Product Marketing Manager / Director Resume Examples & Samples

  • Work with Industry SMEs and Capability Solutions people to drive potential new/expanded market opportunities
  • With Industry SMEs, Develop market analysis, opportunity sizing, go-to-market strategy
  • With Capability Solutions people, scope product/solutions, create/validate business models for Capex
  • Assist with Sales effort for these new ventures
  • Example areas: Caseworker training, Expert Pay expansion, Private SDU solutions, Business Reinvention tools
  • Measured on Revenue/Profit growth of overall Group
214

Product Marketing Manager Resume Examples & Samples

  • Develop and execute global and regional product marketing initiatives, delivering strong and compelling messaging around merchandise to customers across an omni-channel network: directly operated stores, eCommerce and wholesale/leased partners
  • Build strong relationships across local and corporate departments to drive coordination efforts and organizational alignment
  • Act as the central point person for all marketing and communications related to wholesale/leased partnerships working cross functionally to develop and manage each retailer’s activities
  • Maintain and distribute the local product marketing calendar including the launch timings for key programs
  • Cascade marketing campaign materials across the organization – from corporate to the sales floor
  • Track the key performance indicators of product marketing initiatives and campaigns, understanding the need to drive both customer bonding and commercial results
  • Active participation in the budget process to analyze the allocation of resources behind seasonally product marketing initiatives
215

Product Marketing Manager Resume Examples & Samples

  • Sales enablement – partner with Sales Marketing to communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products; Develop product collateral for all audiences (publishers, networks, press, etc.) including demos, sales presentations & training, FAQs, one sheets, and other product collateral as needed
  • 4-6 years marketing experience, primarily in product marketing and ideally within the online advertising technology industry (network, exchange, large Web publisher) or Enterprise Software Company
  • Proven creative thinker that can generate and execute on innovative “breakout” marketing ideas
  • Proven track record in crafting compelling positioning and thought leadership content
  • Demonstrated track record of excellence in both product and solutions marketing
  • Creative thinking around innovative messaging and presentation strategies a must; roll up your sleeves to create/drive visual tools to sell/explain products and services
  • Familiarity and experience with industry-standard analytics, email marketing, and demand generation tools
  • The candidate should have an understanding of the Online Advertising Industry, a passion for technology and the drive and ownership to work in a start-up environment. The candidate should possess strong interpersonal skills with an emphasis on teamwork, ownership, initiative and integrity. High energy and must enjoy working in a fast-paced environment and be flexible to react to changing priorities and the ability to prioritize and deliver in a deadline-oriented environment is also critical
  • 2015: 1st to market with competitive benchmarking analytics for publishers
216

Product Marketing Manager Resume Examples & Samples

  • Developing and presenting marketing plans at key rhythm-of-the-business milestones throughout the fiscal year (BG Kick-off, RMM, START)
  • Managing the marketing aspects of the studio business plans, including sales forecasting, marketing budgets, localization strategy, launch timing, and lifecycle planning
  • Analyzing consumer trends and behavior to advise and assist the studio with portfolio development and planning
  • Maintain an intimate knowledge of the game titles, including a close relationship with the development and community team
  • Be an expert on the competition in our core market and markets of opportunity, with the ability to provide competitive and opportunity analysis
  • Helping guide market planning, including localization investments and evaluation of priority markets
  • Partnering closely with Studios business leads to drive on-going consumer engagement
  • Representing Microsoft as appropriate at partner meetings and executive briefings
  • Maintaining a familiarity with the automotive industry including OEMs, race leagues, and key events
  • Help support the planning and execution of eSports events, working together with the studio and regional teams
  • 1-3 years of video games marketing experience, ideally console and PC
  • Proven success leading & partnering with studio and creative teams
  • Experience managing in a matrixed, cross-functional organization
  • Excellent creative and strategic thinking
  • Marketing degree or equivalent combination of education and experience
  • MBA preferred. Excellent oral, written, presentation and interpersonal skills
  • Expertise in Powerpoint and Excel
  • This position will require travel of about 30 business days per year including international travel to mature and developing markets
217

Product Marketing Manager Resume Examples & Samples

  • Strong foundation in marketing campaign strategy, content marketing and performance measurement
  • An established track record in creating successful marketing content from start to finish
  • Data-driven decision making and a growth mindset
  • Own the content marketing strategy for several campaigns within the C+E Integrating Marketing team
  • Define thematic and campaign driven approaches to our content and work with other teams across the organization to gather, edit and publish the appropriate content
  • Work with marketing, web, social and other departments to brainstorm, develop, create, and promote content that appeals to the global audience of customers and prospects
  • Have a bachelor’s degree, MBAs are preferred
218

Product Marketing Manager, O Usage Resume Examples & Samples

  • Developing a deep understanding of the needs, decision making and scenarios that will catalyze active usage amongst business users in Finance and Marketing
  • Understand how to get to Finance and Marketing in order to engage them and activate them as adoption enablers and fans
  • Crafting functional usage scenarios and content to be delivered through field, FastTrack (web and FastTrack Center) and by partners
  • Landing impactful, through Microsoft field and partners marketing campaigns to accelerate Office 365 active usage, including account-level insights and guidance
  • Partnering with the Office 365 Commercial Usage GTM team, product marketing and engineering to influence product experiences that will facilitate increase active usage
219

Product Marketing Manager, Brand Measurement Resume Examples & Samples

  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering, with a focus on brand measurement products and services
  • Drive product adoption and usage rates by supporting market-facing programs and effective product launch support
  • BA/BS degree required, MBA or other relevant advanced degree preferred
  • 4+ years of experience in a corporate environment
  • 2+ years working in a marketing capacity preferred (partnered with product management, analytics, research, engineering and sales)
  • Flexible and can work well in a cross-functional capacity within a dynamic, rapidly changing environment
  • Advertising, media buying, or measurement experience
  • Thought leadership and public speaking
  • Experience in brand marketing or measurement preferred
220

Product Marketing Manager Resume Examples & Samples

  • Review insightful, comprehensive market research in order to translate market needs into product attributes
  • Lead campaign planning in state adoptions – including bid planning, input on pricing and sampling strategy, sales training, and coordination with regional marketing teams
  • Managing the development of sales ready deliverables, such as:o Product collateral, Sales presentations, Event strategy (conferences, author events, symposiums, etc.)
  • Supporting efforts around the development of messaging and positioning
  • Eager to learn, ask questions, and challenge conventional thinking
  • Able to see the larger strategic picture
  • Providing sales support and training
  • Act as an internal advocate for your products, securing resources and attention from internal stakeholders to ensure product success
  • Lead efforts to understand the competitive landscape and provide competitive differentiation
  • Drive revenue through strategic market planning and execution – including pricing/bundling, positioning, product development, sales training, and marketing campaigns
  • Bachelor’s Degree in relevant field
  • Strong ELA/ELD knowledge
  • Knowledge of the state adoption process
  • Background in marketing, elementary education, or technology
  • 5 + years of experience in a strategic marketing function preferred
221

Product Marketing Manager, Special Audiences Resume Examples & Samples

  • Develop 6-month marketing strategy and plan to achieve consumer product goals
  • Plan and lead successful marketing campaigns to efficiently drive product awareness and adoption
  • Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to deliver and create integrated marketing moments
  • Author and review partner-facing communication, such as blog posts
  • 5+ years of consumer marketing experience, including managing creative and/or media agencies
  • 2+ years experience working in digital media and technology
  • BA/BS degree preferred. MBA recommended
  • Youth marketing experience and/or consumer brand marketing is a plus
  • An interest in trends, pop culture and working with influencers
  • Excellent communication skills. Comfortable communicating to internal executive and product teams, as well as written communications for a range of consumer-facing audiences
  • Excellent cross-functional leader
222

Partner Product Marketing Manager Resume Examples & Samples

  • Develop the strategy and manage the implementation of Facebook’s marketing plans with media partners, across media products but with a focus on Video
  • Own the execution of campaigns and asset creation
  • Grow adoption and education of product across key stakeholders including media organizations and public figures
  • Track, analyze and communicate quantitative metrics related to the launch and communicate success to the broader organization
  • Collaborate with PR, Community, and Events teams to support launch activities, including executions on the ground and across FB channels
  • MBA a plus 7+ years of experience marketing in a relevant industry, with demonstrated success in developing and executing project/program management Demonstrate a solid understanding of the media industry with a focus on digital video
  • Prior experience in media or consumer marketing a plus
  • Proven ability to define, develop and lead large programs in a fast-paced, rapidly changing environment
  • Sharp, analytical thinker who can think strategically about complex issues, leading to thoughtful recommendations and action plans
  • Ability to work effectively and cross-functionally with all levels of management, both internally and externally
  • Rapid learner who thrives in a fast-paced environment
223

CT Value Product Marketing Manager Resume Examples & Samples

  • Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share. Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas
  • Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD/WWPP)
  • Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
  • Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support
  • 7+ years’ experience in marketing, product marketing or related field
224

X Ray Imaging Product Marketing Manager Resume Examples & Samples

  • Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate and share positon
  • Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas
  • Prior experience in a leadership role with direct reports
  • Deep marketing expertise in market & customer insights, product commercialization and branding
225

Global Product Marketing Manager, Lunar Resume Examples & Samples

  • Bachelor’s Degree in Marketing, Business Administration or related field
  • 8+ years experience in marketing, product marketing or related field
  • Strong influencing and interpersonal skills
  • Experience in a global/regional marketing or in a marketing communications position
  • Deep domain marketing expertise in market & customer insights, product commercialization and branding
  • Healthcare product/industry acumen of the bone field, osteoporosis or body composition is helpful
  • Peripheral vision to nurture creative ideas and innovation
  • Innovation – develop new ideas through collaboration and execute on creative ideas
  • Team oriented – ability to motivate and work well with diverse, cross-functional teams
  • Bilingual language skills (i.e. Spanish)
226

Software Solutions Product Marketing Manager Resume Examples & Samples

  • Collaborate with key team leaders across GE Power Software Solutions global team to develop the strategic vision, scope and context for product / sales initiatives (includes market / competitive intelligence tracking, industry research, serving as an expert on Power)
  • Develop customer segmentation, and craft core positioning / messaging that differentiates the company’s products
  • Develop sales collateral to enable field teams to be more effective (including presentations, tailored proposals, scripts, etc.)
  • Create marketing collateral including case studies, one sheet, whitepapers, FAQs, feature benefit sheets, the company website collateral, etc
  • Serve as a product specialist within the company and go on customer sales calls / demos
  • Own product launches end-to-end – working closely with global marketing teams and product management to ensure a successful release; build processes, deliverables and drive coordination across functional teams and business units
  • Drive and monitor target audience communications and demand generation, including community management/ user feedback
  • Demonstrated success defining and launching market leading products
  • Comfort working in a fast moving, dynamic setting. You pick up things quickly and are action oriented. Startup experience a real plus
  • Build training content and customer education programs
  • BA/BS in Power or Thermal Engineering, advanced degree preferred (e.g., MBA)
  • 10 years+ working experience with 5 years+ experience in product development role
  • Deep domain knowledge in Power industry, Steam turbine, Generator, HRSG and BOP etc. mechanism, operation and maintenance
  • Excellent communication skills cross functional teams and global team, proactively engage with all stakeholders to lead product development
  • Self-starter who is hungry to take on new professional challenges, and looking for roles with enormous growth potential
  • Experience with Coal power generation products and services
  • Demonstrated success as a software solutions consultant at the C-suite level
  • Desire and ability to lead, advise, coach and mentor sales professionals through a process of hands on training and real world “joint” selling
  • Technical acumen to interface with technologists, understand complex concepts and translate in a way that businesses or industry can understand
  • Influential individual with the ability to partner, energize, and inspire
  • Strong demonstrated oral presentation and written communication skills
  • Can manage through ambiguity and a complex matrix environment
227

Region Product Marketing Manager Resume Examples & Samples

  • Develops regional training strategy, content and tools, based upon product capabilities, value proposition and solutions positioning
  • Collaborates with strategic marketing on training content development and delivery
  • Collaborates with USCAN modality trainers to drive consistency of training content and delivery
  • Responsible for Training Attendee records and statistics
  • Works with USCAN MR on the allocation of training budget and tracking of spend
  • Understands customer’s clinical and economic needs, as well as values and benefits sought and prioritizes customer segments and business opportunities in conjunction with functional and modality leadership, leading to needs-based segmentation and Go To Market (GTM) plans
  • Responsible for MR Marketing/Training materials in USCAN
228

Product Marketing Manager Resume Examples & Samples

  • Deeply understand buyers needs, customer feedback, and competitors to help form our product priorities
  • Develop all product messaging and positioning for Skyword Platform
  • Manage the go-to-market plans for product releases and integrations and serve as liaison to senior management for product roadmap decisions
  • Working with product management, research proposed product features and enhancements and create business case for inclusion in the product roadmap
  • Create product collateral including sales presentations, solution briefs, blog posts, and product videos
  • Help drive customer success by managing the company’s customer advisory board and ongoing customer communications
  • Manage product-related analyst inquiries and briefings
  • Work with director of marketing operations to develop product-related demand gen campaigns
  • Work with Director of Marketing to create a dynamic and educational web presence for Skyword product offerings that are also optimized for SEO and lead generation
  • Provide ongoing competitive analysis, competitive positioning and market intelligence
  • Support sales team during all stages of the sales cycle including translating product features into effective solution and customer success stories
229

Global Product Marketing Manager, Single Resume Examples & Samples

  • Performing clinical and industry trend analysis, market share and competitive analysis and
  • Building a global market requirements document that prioritizes customer segments and business
  • Responsible for ensuring legal and regulatory approval of all marketing communications prior to
  • Bachelor’s Degree in Marketing, Business Administration, Engineering or related field
  • 6+ years’ experience in marketing, product marketing or related field
  • Biotechnology or healthcare related product marketing experience
  • Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy
  • Ability to motivate and lead a team of reports
230

Product Marketing Manager Resume Examples & Samples

  • Develop positioning and messaging concepts for AdRoll products through competitive analysis, customer insights, and market insights
  • Lead market validation efforts on future features through research and analysis of user data to shape the future of product and marketing
  • Manage complete go-to-market plan of product and feature launches including strategic readiness, coordination with global teams, and plugging our messaging into all of our channels (digital, email, in-dash, events, content, website, etc.)
  • Partner closely with cross-functional teams in product, sales, and the larger marketing team to meet goals
  • Develop and own “rolling thunder” of marketing activities to keep products top of mind
  • 2-3 years of experience in product marketing, business strategy, product management and/or SMB/mid-market marketing
  • Track record of driving rapid growth of innovative technologies (ad tech, email marketing a major plus)
  • Experience with go-to-market planning including competitive insights and positioning
  • A collaborative, team-oriented attitude
  • Bias for speed yet detail-oriented
  • BA/BS degree; MBA a plus
  • Familiarity with concepts of HTML, SQL, and javascript a plus
  • Familiarity with product pricing a plus
231

New Product Marketing Manager Resume Examples & Samples

  • Leading cross-functional teams in the development of new products for the Nexcare™ Brand and achieving key milestones and timelines
  • Leading product development from ideation through to market commercialization using the discipline of the Commercialization Excellence Process
  • Working closely with research and development (R&D) team to identify relevant technologies for identified consumer need states
  • Collaborating with the Division Insights Manager to lead consumer insight projects to understand and empathize with consumer needs in relevant categories
  • Interpreting consumer insights into meaningful need states and opportunities areas for growth
  • Understanding, meeting and representing customer requirements throughout the product development process
  • Supporting the new products pipeline and prioritization
  • Bachelor's degree or higher from an accredited institution
  • Minimum of three (3) years of experience working in marketing
  • Experience in a combination of New Product Marketing and/or Commercialization
  • Global marketing experience in a combination of product and/or insight marketing
  • Bachelor's degree or higher in Marketing and/or Business Administration from an accredited institution
  • MBA in Marketing from an accredited institution
  • Experience leading new to market product developments (e.g. Class 5)
  • Strong project management and team facilitation skills
  • Knowledge and experience with the theories and practices of one or more disciplines such as: marketing research, channel marketing, branding, marketing communications
232

Product Marketing Manager Resume Examples & Samples

  • Provide product marketing support for existing Electrical Safety product line, as well as, the development of product enhancements and new product developments which affect existing product lines. Foster sales and service growth via training materials, technical bulletins, sales tools and other means, as necessary
  • Be the market expert for industry trends, business drivers and competitive forces in the target markets (Industrial, Utilities, and Commercial). Routinely capture competitive and market data for the related products and segments in order to report on market opportunities and emerging standards and technologies for future exploitation. Utilize the market intelligence to determine product line gaps and initiate new product development opportunities
  • Create Product Development Plans (PDP) for new products; capture Voice of the Customer (VOC) market data, support the development of business plans for strategic projects associated with new products, cost reductions and other growth initiatives
  • Supervise the progress of allocated R & D projects with the Project Leader; provide market led input to the product design and timeline in the early phases of the product development
  • Facilitate teamwork across multiple departments in order to meet the agreed timeline for new product introductions. This position requires continuous partnership with Sales, Vendors, Distribution Customers, Engineering, Operations and Customer Service
  • Develop and execute strategic plans for channel growth. Target, negotiate, initiate and evaluate marketing programs and promotional opportunities to maximize sales and profitability. Partner with Marketing Communications to create associated channel marketing materials (e.g. distributor catalog blocks, ads, promotional flyers, end cap displays, online training, webinars, e-blast, newsletter, video messaging and message on hold announcements)
  • Develop training tools & campaigns for the sales team that focus on the product strengths in key applications that meet the end users' requirements
  • Coordinate with the Marketing Communications department on the development of all product launch materials to deliver a comprehensive sales support and communications campaign. Develop an annual communications plan with the Marketing Leader for all associated product lines
  • Review on a monthly basis unit and revenue based sales for all associated product lines. Accurately participate and maintain product line forecasts. Assess and report achievable margin and pricing for all product lines on a quarterly basis. Define with the Marketing Leader pricing & rationalization strategies on an annual basis and execute & communicate progress effectively with the wider management team
  • Identify and champion customer requirements for new applications, technical issues, certifications and other requirements as needed by the business
  • A minimum of 3 years of experience in product marketing, development, and/or project management
  • Participation in a minimum of 1 NPI (New Product Introduction) or PAC (Product Approval Committee) process
  • Product Management experience in a marketing role
  • Working with cross-functional teams
  • Strong communication and project planning skills
  • Proficient in MS Office; experience with ERP and CRM tools is an advantage
  • Experience with Six Sigma management techniques
233

Product Marketing Manager Resume Examples & Samples

  • Will own the revenue and profit targets for the product line for the India region and interface globally with product management of other HON regions and other regional functions
  • Develop a strategic and execution-ready product roadmap combining the market demand and our supply options and strong business/financial rationale
  • Conduct market assessment, segmentation, and identify target segments/verticals/offerings
  • Track market and competitors to pro-actively refine strategies to continue profitable growth
  • Define the core skus, product positioning, competitive assessment, and pricing in the portfolio
  • Identify key portfolio gaps and roadmap to fill the gaps via localization and imports
  • Lead the NPI/VE/CE projects with x-functional teams (Sales, Engg, ISC) to fill the key product gaps and new products to drive profitable growth
  • Train sales and technical teams on product features, value drivers, and sales pitch – prepare/package the relevant documents and test data to support the sales and specification process
  • Be the strategic pricing leader for the product line - revise the regional price lists based on competitive pricing, our value proposition, our product line strategies and positioning
  • Function as the key approver for the deal-based price discounting requests
  • Improve Inventory optimization across the product category via developing a strong SIOP process understanding and driving the process across various functions
  • Graduation in Science or Engineering preferably with PG in Marketing
  • Minimum 4 - 6 years of commercial experience in a marketing position with demonstrable marketing knowledge in B2B environment
  • Candidate with prior experience in Safety products, HSE, and/or key verticals of O&G, Metals & Mining, Auto, Pharma will be preferred
  • Preferably have multinational experience: ability to effectively manage across the region and keen understanding of western ethical business
  • Demonstrated success in product development/launches and end-to-end execution of marketing strategies
  • Strong analytical skills - able to connect the overall direction to details and vice-versa using data and qualitative information
  • Excellent written, oral, and technical communication skills, including presentation experience to large and diverse audiences
  • Self-starter, structured thinker, ability to work collaboratively across functions/regions, influence others, multi-task, and work with stretch goals and deadlines
  • Entrepreneurial, start-up, and business development skills an advantage. Strong MS office skills
234

Product Marketing Manager Resume Examples & Samples

  • Conduct primary/secondary research to understand industry trends, customer needs, and competitive moves and identify opportunities for potential new innovative products
  • Develop marketing strategy, pricing, messaging, promotions, and overall commercialization plan for new product introduction
  • Work with product management to understand and integrate key product features/benefits into core messaging. Develop sales tools such as product videos, success stories, presentations, how to guides, for example, that are aligned to the core message
  • Requires strong cross-functional leadership abilities
235

Feed Ads Platforms Product Marketing Manager Resume Examples & Samples

  • Drive product strategy bridging short term execution and long term vision
  • Identify opportunities and represent voice of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
  • Manage comprehensive, cross-functional activities including betas, positioning, policy, product documentation, and sales collateral
  • Proactively identify and overcome adoption barriers
  • Partner effectively with Product Management, Engineering, Sales, Communications and other key teams
  • 5+ years working in a product marketing or equivalent capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)
  • Exceptional quantitative analytical ability and communication skills
  • Exceptional interpersonal skills and ability to develop strong working relationships inside and outside Facebook
  • Experience with digital media & marketing
  • Experience working with agencies and advertisers on a variety of marketing initiatives
  • Comfort in a face-paced, entrepreneurial, start-up environment with little supervision
236

Product Marketing Manager, Business Resume Examples & Samples

  • Manages the development of Business field of study program objectives, integrated go-to-market plans, and strategies
  • Manages, tracks and optimizes annual integrated marketing and business go-to-market plans for identified business unit (Business field of study programs), including creation and management of marketing activity calendar, budgets, integrated media/channel plans, events and trade shows, and Public Relations activities
  • Broadcast advertising (TV, radio)
  • Paid search (SEM)
  • Organic Search (SEO)
  • Responsible for meeting and exceeding KPI’s, as identified by senior management
  • Shared management of P&L to successfully identify and set direction to meet identified KPIs as outlined above
  • Identifies content needs for Business field of study programs for the relevant sections of the Phoenix.edu web site. Ensures ongoing accuracy of site information and creative deliverables. Recommends upgrades on an ongoing basis and leads sub-teams to completion
  • Partners with Manager, B2B/Partnerships to outline B2B strategy and go-to-market plan designed to drive results with leading corporate employers
  • Partners with Strategy & Insights team to refine targeting and enhance go-to-market plans and communication approach
237

Product Marketing Manager Resume Examples & Samples

  • Develop and maintain high quality product sales and marketing collateral (digital and print) including pitch books, product flyers, video and web content
  • Initiating and executing ongoing and tactical product marketing campaigns
  • Measuring effectiveness of campaigns and delivering leads to Sales
  • Providing marketing and communications advice and tools for wholesale sales campaigns
  • Collaborate with the Investor Communications specialist to provide and review ideas for more general product related and industry relevant content marketing and education
  • Manage MIM digital/web presence for product marketing content
  • Excellent written and verbal communication skills coupled with superior relationship management and influencing skills
  • Depth and breadth of knowledge and experience in effective marketing across all mediums
  • Strong planning and organising plus project management skills
  • Focussed on delivery within tight timelines, ensuring quality output and demonstrating excellent attention to detail
  • A solid understanding of investment markets
  • Outstanding attention to detail and ability to work within strict processes and follow appropriate approval channels
  • The ability to satisfy a diverse range of internal clients and manage tight and often conflicting deadlines
  • Tertiary qualifications preferably in Marketing/Communications
238

Product Marketing Manager Resume Examples & Samples

  • Identify and pursue potential customers for CRD different products
  • Identify and pursue strategic partners for CRD different market segment. Build a healthy ecosystem to increase the overall value of CRD products
  • Create collateral marketing material for CRD different market segments
  • Assist with building a competitive marketing strategy for CRD different market segments
  • Assist with defining CRD products value proposition, messaging, and differentiation
  • Collaborate with product management, corporate marketing, engineering and field teams in generation of effective marketing materials
  • Lead development of technical marketing collateral
  • Communicate and evangelize CRD products in live training events, speaking opportunities and social media
  • At least 5 years of product marketing experience with increasing levels of responsibility
  • Bachelors or Masters in Electrical Engineering, Computer Science preferred or equivalent experience
  • MBA or equivalent business experience
  • Demonstrated track record of successful positioning, collateral development, and lead generation
  • Domain expertise: security concepts including cryptography and key management, DRM,CAS technologies and IoT
  • Proven ability to be self-directed and proactive
  • Willingness to travel up to 25% in order to evangelize CRD technologies and solutions with sales, partners and customers
  • Strong ability to communicate precisely in written, presentation, and verbal forums
  • Ability to communicate and translate technical issues for business users
  • Confidence, credibility and poise
  • ----
239

Product Marketing Manager Resume Examples & Samples

  • Identify new market opportunities that can leverage CRD products to develop new revenue sources
  • Drive digital content and IP protection market research and intelligence, competitive analysis, market segmentation, market sizing, competitive analysis and SWOT analysis
  • Define and execute a competitive marketing strategy for CRD digital content and IP protection segment
  • Develop MRDs, go-to-market plans, business models and pricing
  • Define CRD digital content and IP protection products value proposition, messaging, and differentiation
  • Identify strategic product partners to build CRD digital content and IP protection products ecosystem
  • Collaborate with product management, corporate marketing, engineering and field teams in generation of effective marketing materials for CRD digital content and IP protection offerings
  • Author and produce competitive sales tools in the form of presentations, briefs, white papers and website content
  • Communicate and evangelize CRD digital content and IP protection products in live training events, speaking opportunities and social media
  • Domain expertise: security concepts including cryptography and key management, DRM and CAS technologies
240

Product Marketing Manager Sequencing Resume Examples & Samples

  • Excellent inter-personal communications skills, cooperative team player with a proactive responsive approach
  • Highly organized and able to manage multiple projects at one time
  • Learns Continuously. Embraces new and diverse ideas. Is flexible in changing and ambiguous situations
241

Product Marketing Manager Resume Examples & Samples

  • Complete ownership of assigned Product line developing distinctive product plans with outstanding financial outcomes; develop and manage product roadmaps linked to segments, customer needs and willingness to pay; product positioning linked to distinctive understanding of competitive offerings and value; drive product value pricing; and SKU management
  • Manage product/services life cycles, profitability, demand planning, new product/services development ideation and process management
  • Identify specific local regulatory requirements for HIS products and act as POC between product management, quality, sales and local regulatory authorities to ensure HIS product can be sold effectively in the North Africa regions
  • Regular portfolio review and assessment to identify revenue and growth plans by market segment
  • Track and analyze assigned products portfolio performance and sales trends and identify new opportunities to grow the business
  • Deploy and execute go to market strategy and agreed action plan for product(s) within region in liaison with respective Global Product Management and regional sales team
  • Working closely with sales team (TSMs and KAMs), identify opportunities, demonstrate their viability and set up the appropriate strategy to close the deal Maintain close contact with sales, customers and competition to identify and monitor business conditions and trends
  • Support Sales team in the identification and sourcing of products to meet regional market requirements
  • Work closely with Sales team to identify new solutions for projects with assigned product portfolio
  • Support development activities with strategic account where necessary. Prepare and deliver Market launch of HIS products via development of local launch plans including launch calls, campaigns, technical and promotional presentations, promotions etc
  • Prepare and present assigned products portfolio business reviews and forecasts
  • Train sales forces on new products and provide technical expertise to TSMs and KAMs
242

Usbam Product Marketing Manager Resume Examples & Samples

  • Consults with appropriate managers to define objectives and develop programs and materials to meet the identified objectives
  • Develops, implements and evaluates marketing and sales support materials including pitch books, fact sheets, fund materials, etc
  • Collaborates with various internal partners to create and distribute monthly, quarterly and specialized commentary promoting our thought leadership
  • Works closely with Compliance to ensure all materials meet regulatory requirements
  • Promotes USBAM business within the bank channels to raise visibility of product offerings
  • Oversees the weekly, monthly, quarterly and ad hoc updates to all marketing materials for separately managed accounts
  • Develops cohesive ideas for firm rebranding
  • Five to eight years of experience in advertising or marketing industry, preferably relating to fixed income, securities lending and financial services
  • A thorough understanding of marketing communications with fixed income, money market or related financial products
  • Intermediate understanding of the bond markets and applied math
  • Good organizational and project management skills
  • Excellent project and product management skills
  • Strong financial writing, editing and proofing skills
  • Experience working in a highly regulated business
  • Willingness to learn and adapt to change
  • Word, PowerPoint, Excel InDesign, Photoshop, Illustrator
  • Software graphic and design experience is a major plus
  • Experience with developing a brand
  • Series 7 licensed, or willingness to obtain FINRA license within 6 months of hire
  • Process, detail and multitask deadline oriented
243

Mobility Product Marketing Manager Resume Examples & Samples

  • 10 years in product management in high-tech industry
  • Experience from all parts of the products lifecycle (early definition, execution, launch, maintenance)
  • Experience on having been personally responsible for defining a new product
  • Demonstrated experience working with selling partners, R&D or customers
  • Proven experience leading, driving and measuring virtual teams towards a common goal
  • Ability to interact with all levels of the company, including senior management
  • Excellent written and spoken communication skills, including presentation skills
244

Product Marketing Manager Resume Examples & Samples

  • A minimum of 3 years product management experience in outdoor footwear or apparel
  • Degree in Fashion Management/Business preferred
  • Must be entrepreneurial and able to navigate both organizations to forge process and provide results
  • Retail Analytics a plus, as well as, pricing/costing process
  • Knowledge of Outdoor Footwear Market important
245

Product Marketing Manager Resume Examples & Samples

  • Strong relationship building skills will be key to success in this role
  • Ability to learn the specifics of our investment offerings and teams, identify what needs to be done to drive their success in different channels
  • Provide strong collaboration and excel at influencing others at various levels
  • Showcase a consistently optimistic approach with an eye on achieving results among competing priorities
  • Utilize strong judgment to resolve problems and make recommendations for solutions and actions
  • Create investment messaging and positioning g for external marketing collateral and campaigns
  • Utilize and promote digital strategy, marketing automation and thought leadership
  • Develop, coach and train team members
  • Bachelor’s degree and five plus years work experience
  • Experience in asset management required
  • Experience in a global organization, in marketing, communication or product-related function required
  • Requires the ability to create and execute marketing strategy
  • Must be able to build and maintain strong relationships and negotiate
  • Strong abilities in the areas of problem solving, project management, decision making, and communication, (verbal and written), required
  • Must be detail oriented and have excellent planning, delegation and time management skills
  • Solid consulting, coaching and human relations skills required
  • Must be able to manage expectations, attend to details, handle multiple projects, and prioritize effectively
  • Must be comfortable providing consultation and direction to individuals at varying levels within the organization
  • Must display a high level of professionalism and ability to explain complex information to individuals with varying degrees of understanding
246

Product Marketing Manager Resume Examples & Samples

  • Drive localized go-to-market strategies for new features and drive marketing initiatives to drive adoption of existing products
  • Craft messaging and strategy for local marketing materials to support product releases, working closely with other product marketers in HQ, marketing communications and the Twitter sales teams
  • Inform sales training strategy, and train local sales teams as needed
  • Work with sales partners to synthesize and prioritize market feedback into input for product management and engineering
  • Analyze competitive product offerings that are local to each market and educate internal teams to better inform how to solution sell to their clients
  • Work effectively in a heavily cross-functional, fast paced environment, especially working across our product, marketing and sales teams on both a global and regional level
247

Product Marketing Manager Resume Examples & Samples

  • Own the product voice & positioning for the product. It will be your responsibility to define a clear, differentiated, and defensible position
  • Develop a deep understanding of the market need, buyer personas and how to position to the different people we are targeting
  • Work closely with product and program management to ensure alignment of product priorities with market need
  • Author the product launch plan, as well as the product playbook that will be used to coordinate external communications
  • Define market requirements for new features, including market opportunity, buyer personas, relative targeting and competitive positioning
  • Develop strategies for creating pipeline through Bazaarvoice’s retailer and brand network
  • Collaborate with marketing ops and sales ops on the process to track pipeline health and funnel conversion metrics
  • Experience creating customer-facing product marketing materials and product-content to support the go-to-market strategy
  • Proven deliverables in content marketing creation (infographics, case studies, etc.)
  • Strong written and verbal communications skills matched to an excellent interpersonal and executive presence
  • Experience with data analytics products or applications
  • Ability to make data-driven decisions based on market research and product-level analysis of sales funnel
  • Extremely organized with excellent project management, time management, decision-making, organizational, and problem-solving skills
  • Proactive and comfortable working with cross-functional teams to drive complicated deliverables to completion
  • Be inquisitive with a strong desire to learn and stay current on industry news, trends and issues
  • Prior experience with an entrepreneurial product or market – prove that you can start from scratch
  • 5+ years in product or brand marketing or equivalent consulting experience
  • Leans into challenging situations
  • Embraces and seeks innovation
248

Product Marketing Manager Resume Examples & Samples

  • Conduct user, market, pricing and competitive research—both qualitative and quantitative—to better understand and evangelize market trends and apply key learning to new initiatives
  • Iterate on the value proposition for Dropbox and articulate use cases and value in all customer-facing messaging
  • Develop and execute launch plans for new product initiatives, working closely with product management, engineering, PR, design, support and sales
  • Drive awareness and understanding of Dropbox through multi-channel campaigns (driving targeting, pricing, positioning, messaging, creative, and launch)
249

Junior Product Marketing Manager Resume Examples & Samples

  • Create, organize, distribute, and communicate critical product documents for sales and marketing use
  • Manage sales communications and sales training relevant to the product
  • Maintain web content relevant to the product
  • Collaborate closely with Product Management and Sales Enablement in the production of key deliverables
  • Assist, facilitate, and help coordinate other initiatives as needed in a fast paced, dynamic environment
  • 2+ years’ experience in Product Marketing or Product Management role
  • 2+ years’ experience in the Cloud Services, Networking, or Telecommunications industries
  • Strong working knowledge of Microsoft Office (Word, Excel, Powerpoint)
  • Ability to work independently and manage multiple priorities concurrently
  • Results-oriented individual with a can-do attitude and demonstrated pattern of accountable decision making
  • Demonstrated experience being a collaborative team-player
  • 10% Travel domestically
  • Bachelor's degree in a business, marketing, finance, or information systems or equivalent required, MBA a plus
250

Product Marketing Manager Resume Examples & Samples

  • Lead cross-functional teams to create, implement, and measure retention initiatives
  • Collaborate with marketing, sales, operations and engineering stakeholders across Microsoft to deliver rich experiences, engaging campaigns and long-term value for our Visual Studio subscribers
  • Create marketing and content strategies, channel integration, benefit pipeline, and monetization approaches to accelerate subscriptions growth
  • Develop key metrics, forecasts, and reporting in partnership with engineering to monitor the business performance
  • Practical knowledge on relationship marketing, digital media and social marketing
  • Aptitude to frame and analyze problems