Marketing Manager Senior Resume Samples

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HA
H Auer
Hillary
Auer
31612 Leffler Mall
Philadelphia
PA
31612 Leffler Mall
Philadelphia
PA
Experience Experience
10/2015 – present
Dallas, TX
Marketing Manager / Senior Marketing Manager
Dallas, TX
Marketing Manager / Senior Marketing Manager
10/2015 – present
Dallas, TX
Marketing Manager / Senior Marketing Manager
10/2015 – present
  • Provide timely input for operations planning through demand forecasting, focusing on product mix necessary to achieve plan goals
  • May direct the activities of 1 or more subordinate marketing employee, aligning work to critical business results and initiatives
  • Monitors sales & marketing trends and makes recommendations for enhancing penetration & share growth
  • 25% Marketing Strategy and Planning, Value Proposition Development
  • Will participate in the marketing training of others
  • Partners with the convention team to set convention strategy and effectively leverage conferences within an integrated marketing plan
  • Responsible for supporting the Siteworks Dealer Business in North America
06/2008 – 06/2015
New York, NY
Product Marketing Manager, Senior
New York, NY
Product Marketing Manager, Senior
06/2008 – 06/2015
New York, NY
Product Marketing Manager, Senior
06/2008 – 06/2015
  • Demand generation – develop the strategy and work with marketing communications to manage the marketing programs that drive demand for your products
  • Develop and maintain strong strategic relationships with key decision makers for our internal channel partners
  • Create new funnel of free MSDN subscriptions for increased developer tools and platforms adoption and engagement
  • Develop key insights about opportunities and challenges in the OEM channel and then define and drive channel marketing strategies
  • Manage and enforce channel integration request process to ensure channel partners are not contacted directly by others within Card Services
  • Develop Strategic Go-to-market strategies that expands your products in the markets we serve
  • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
04/2002 – 04/2008
Chicago, IL
Marketing Manager Senior
Chicago, IL
Marketing Manager Senior
04/2002 – 04/2008
Chicago, IL
Marketing Manager Senior
04/2002 – 04/2008
  • Integrating content activities within traditional marketing campaigns
  • Participating in monthly business review meetings with each of the functional areas to identify and discuss opportunities and risks to the Business Card P&L
  • Conducting periodic competitive audits
  • Managing multiple responsibilities simultaneously
  • Working with owners of particular content to format and measure it against marketing goals
  • Leveraging marketing data to develop content themes/topics and influence the editorial calendar
  • Playing a key role in the development of systems, standards and best practices for content creation, formatting, distribution, maintenance and repurposing
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Pepperdine University
Bachelor’s Degree in Business
Skills Skills
  • Strong attention to detail and effective project management experience
  • Ability to lead a small team and effectively mediate in a highly collaborative, matrixed environment
  • Marketing and publishing mindset with the ability to think “customer first”
  • Leverages Functional and Business Knowledge
  • Overall knowledge of business line and related industry sector trends, buying motivators and influences
  • Innovates and Manages Change
  • Experience owning, managing and implementing marketing plans
  • Builds Client Relationships
  • Communicates Effectively
  • Drives Results
Create a Resume
1

Marketing Manager Senior Resume Examples & Samples

  • Partnering with Business Card operational and center of excellence teams to identify, develop and implement strategies and initiatives to drive increased engagement and enhance the customer experience (specific areas of focus include credit, risk, on-boarding, authorizations, fraud and collections)
  • Participating in monthly business review meetings with each of the functional areas to identify and discuss opportunities and risks to the Business Card P&L
  • Ownership of Business Card representation on key card initiatives with responsibility of driving them to closure and raising and resolving key issues
  • Strong communication and team building skills
  • Bachelor's Degree preferred
  • Prioritization skills
  • Ability to deliver on urgent deliverables
  • Combination of marketing and operations experience a plus
2

Marketing Manager Senior. New Customer Engagement Analytics Resume Examples & Samples

  • Lead and provide thought leadership to a team of analysts within modeling, strategy and MIS functions and work on their development and performance management plans
  • Partner with onshore leaders to drive projects assigned to the team
  • In conjunction with data owners and department managers, contribute to the development of data models and protocols for mining production databases
  • Contribute to data mining architectures, modeling standards, reporting, and data analysis methodologies
  • Provide and apply quality assurance best practices for data mining/analysis services
  • Collaborate with unit managers, end users, development staff, and other stakeholders to integrate data mining results with existing systems
  • Keep the team updated with the latest tools and technologies used in the industry
  • Participate and lead in site level initiatives as required
  • Master's degree in a quantitative discipline such as business, finance, economics, engineering, or mathematics). MBA preferred
  • 10+ years analytics experience within marketing, finance or risk analysis. Finance services industry experience preferred
  • Strong Retail Banking and credit Card domain knowledge is a must
  • Demonstrated proficiency with Microsoft Office (Excel, PowerPoint)
  • Experience with cross channel marketing and analysis tools such as Adobe Insights or ClickFox
  • Ability to conduct research into data mining issues, practices, and products as required
3

Product Marketing Manager, Senior Resume Examples & Samples

  • 1) Ensure Office coverage on Windows devices, working closely with the OEM team and ASM Business Planning and Subscription Experiences teams
  • 2) Increase and transform Office monetization with Windows OEM partners, including post sales monetization opportunities, leading collaboration across OEM, ASM Business Planning and ASG Finance
  • 3) Ensure strong OEM channel marketing in partnership with ASM and OEM marketing teams
  • Ensure Office coverage on Windows devices, making sure all sockets are covered with Office (and other ASM properties)
  • Design and develop to future OEM partner monetization models
  • Develop key insights about opportunities and challenges in the OEM channel and then define and drive channel marketing strategies
  • Represent the Office OEM business and deliver upon objectives by monitoring business results, and identifying, investigating, explaining, and acting on trends such as PC shipments, attach trends and competitive apps & services offerings
  • Connect and build strong partnerships with the different OEM segment teams using tenacity, logic, and facts to align on approach, execution and engines
  • Transition the OEM channel to the Cloud by driving partner acceptance/conviction around Office 365 and other services offerings. Evolve To/Thru OEM partner marketing strategy and plans to maximize impact in a services world
  • Serve as subject matter expert within the broader v-team, share the strategy and ensure internal knowledge about the OEM channel
4

Product Marketing Manager, Senior Resume Examples & Samples

  • Primary liaison to all internal channel partners driving Card Services integration commitments and delivery. Examples of channel partners include Fiserv AP’s (cores), digital and online banking products for banks and credit unions
  • Manage and maintain Best Practices integration requirements by working closely with Product Line Owners
  • Identify Best Practices integration gaps among channel partners and recommend integration requirement prioritization in cooperation with Product Line Owners
  • Support Sales and Account Executive issue resolution to enable new sales, renewals and existing clients as related to integration requirements
  • Act as point of escalation to drive time sensitive integration requests involving channel partners, Product Line Owners, Sales, Sales Support, Account Executives, etc. to harmonious agreement on commitments and next steps
  • Develop and maintain strong strategic relationships with key decision makers for our internal channel partners
  • Key liaison between Product Line Owners and all channel partners understanding and ensuring interlock on product and BU strategy and delivery
  • Understand total market, addressable market and obtainable markets for strategic integration initiatives. Work with Product Line Ownership to progress product roadmaps needs using business and BU prioritization
  • Work closely with Channel Service Management to communicate integration requirements and interlock status
  • Provide or obtain Card Services product matter expertise of the integration components and requirements
  • Be comfortable facilitating technical discussions and communicating high level summaries of issues and options for resolution
  • Continue to track outstanding integration requests and provide frequent updates via reporting to sales team
  • Create and maintain Card Services integration value proposition decks and integration information within applicable marketing fact sheets
  • Lead, coordinate and launch completed integration using the Card Services launch checklist supporting product revenue and adoption goals
  • Manage and enforce channel integration request process to ensure channel partners are not contacted directly by others within Card Services
  • 10 or more years' experience required in processing or financial institution expertise
  • Type of work experience required: Financial Institution Services, Banking, Core Processing, Payments Processing
  • Supervisory/Management experience required - NA
  • Working knowledge of Fiserv APs
  • Working knowledge of Card Services payments and services
  • 180 day accomplishments
  • Finalize 2016/2017 interlock commitments with all CS channel partners (Digital, DIS)
  • Schedule and complete meeting all key contacts and review outstanding issues, documentation and processes
  • Create and implement process using CS launch methodology for integration product announcements
5

Product Marketing Manager, Senior Resume Examples & Samples

  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
  • Demand generation – develop the strategy and work with marketing communications to manage the marketing programs that drive demand for your products
  • Strong experience in Fraud Prevention solutions which utilize predictive analytics and scoring
  • 7+ years of software product marketing experience
  • At least 2 years’ experience in a field-facing role
  • Bachelor’s in business or marketing
  • Willingness to travel up to 25%
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
  • Pragmatic Marketing certification would be advantageous but not essential
6

Product Marketing Manager, Senior Resume Examples & Samples

  • Experience in the accounting and business analytics space – familiar with account and business intelligence tools
  • 7+ years of software product marketing experience, ideally in the financial risk and performance field
  • Willing to travel up to 25%
7

Marketing Manager Senior Resume Examples & Samples

  • Minimum of 10+ years experience in business to business marketing, business development, and or marketing consultancy. No less than 3 years of recent experience related to the specified business line
  • Financial focused marketing perspective. Sees plans in terms of ROI and measurable results with a track record of successfully delivered results in an ROI based environment
  • Experience working with and through sales organizations
  • Proven experience interacting with stakeholders in matters related to sales, product, promotion, pricing, service, advertising and marketing strategies
  • Strong attention to detail and effective project management experience
  • Experience owning, managing and implementing marketing plans
8

Product Marketing Manager / Senior Manager Resume Examples & Samples

  • A strong communicator with the ability to engage and influence at executive levels to support the development of product and commercial strategies
  • Grounded in a technology field with the ability to quickly grasp the business-to-business market for Fraud and Identity Solutions across verticals and regions
  • Expert at deriving meaning and clarity from diverse sources of intelligence to understand market opportunities, position Experian capabilities into differentiated propositions, and create compelling messaging frameworks
  • Able to quickly frame market problems and commercial opportunities and apply a structured approach to building consensus on the best path forward
  • Adept at conveying ideas and information through slides, presentations and written materials
  • BS/BA degree required; MBA or equivalent experience preferred. Experience in a business consulting firm is a plus
  • An energetic and highly organized individual with at least five years of experience in product or strategic marketing, business planning and/or new product introduction
  • Knowledge of fraud prevention and/or identity authentication markets is a plus
  • Excellent writing skills and oral communication skills.Solid understanding of market segmentation, strategy, planning and execution of marketing activities across a variety of channels
  • Ability to work in a global matrix organization where a significant amount of personal interaction is done through teleconferences and video conferences
  • Strategic and innovative thinker who is familiar with strategic disciplines and has a clear ability to contribute own ideas
  • Excellent organizational skills, detail orientation – ability to manage multiple projects at the same time
  • Proficient with PowerPoint, Word, and MS Excel
9

Marketing Manager Senior Resume Examples & Samples

  • Acts as main contact with agencies, third parties or internal business partners to coordinate development and execute on their behalf
  • Oversees activities including coordination with legal, compliance, invoicing, financial management and process workflows
  • Connects customer analytics and insights to positively impact customer interactions and business outcomes
  • Responsible for performance management, coach and development of direct reports
  • Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions, and ability to leverage that information in creating customized customer solutions
  • Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations
  • Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations
  • Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors
  • Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions
10

Marketing Manager / Senior Specialist Resume Examples & Samples

  • Update series of Risk Advisory department new value proposition documents and develop innovative/in-depth points of view on ecosystem governance
  • Organize relevant firm internal & external releases
  • Write relevant white papers, case studies and client interviews/surveys and refresh Risk Advisory website
  • Organize all clusters to refresh service manual and conduct efficient campaigns
  • PMO of Risk Advisory eminence building activities and coordinate all the service lines for quarterly events
  • Coordinate Risk Advisory & firm Client and Marketing activities; facilitate Risk Advisory industry/sector or core service leaders for marketing events if necessary
  • Experience implementing change and large-scale transformation project
  • Innovative and good CN/EN writing skills; large corporate or consulting firm relevant experience is preferred; prefer experience/understanding of risk and other types of advisory
  • Equip with knowledge of fast growing IT trends and IT technology
  • Very strong personal leadership and drive
  • Experience of interacting directly with senior leaders, maturity and outstanding communication skills
  • Perseverance and patience
11

Product Marketing Manager, Senior Resume Examples & Samples

  • Develop product positioning and messaging that differentiates your FCS products in the markets we serve. Localized content is required to achieve this
  • Minimum 7 years of software product marketing experience
  • At least 2 years experience in a client facing role
  • Strong experience in either reconciliation and/or financial control back-office technology solutions preferred
  • Pragmatic Marketing certification a plus
  • Availability to travel up to 25% - including internationally
12

Product Marketing Manager, Senior Resume Examples & Samples

  • Strategic growth expertise - Spearhead strategic initiatives and go to market plans that will introduce digital consumer experiences and drive growth in new markets
  • Cross-business unit collaboration. Collaborate effectively with colleagues across the company to ensure alignment with product objectives, brand standards and product line revenue
  • Product positioning – Working closely with interdisciplinary product teams, develop positioning and messaging that differentiates our products, creating original content and coordinated marketing programs
  • Marketing Communications - Oversee all marketing communications for the specific product lines, including management of relationships with internal partners, advertising, and public relations agencies
  • Market Intelligence and Action Strategies– be the expert on your buyer personas and their buying criteria, understand the planning and decision making cycle of financial institutions, be the expert on our competition and know how to win market share
  • Sales enablement – Educate and communicate the benefits and value proposition of highly technical products and services. Work closely with Sales, Account Management, and Channel partners for product launches and initiatives
  • Demand Generation – develop content strategy, create, and manage the marketing programs that drive demand for our products. Work closely with internal teams to secure alignment, implement program through to marketing qualified leads and results reporting
  • Independent, proactive, strategic thinker with a passion for the consumer experience
  • Excellent written communication and content development skills
  • Deep experience with digital media, marketing and advertising
  • Creative, resourceful, detail oriented, and highly organized project management skills
  • Comfort working in a fast paced, entrepreneurial environment with the discipline to adhere to corporate governance and global brand standards
  • Exceptional interpersonal skills and the ability to develop strong working relationships in a team environment
13

Product Marketing Manager, Senior Resume Examples & Samples

  • 5-10 years of experience in marketing
  • BSEE or higher
  • Proven track record of developing new markets, defining strategy/roadmaps and generating sustainable and profitable revenue
  • RFID and sensors experience are a plus
  • Established industry contacts and reputation are a strength
  • Management experience is a plus
14

Product Marketing Manager, Senior Advisory Resume Examples & Samples

  • Strong commitment to customer centricity with a clear desire to truly understand both the hearts and the minds of the assigned segment
  • Clear identification of ideal customers that will benefit most from the targeted value propositions & collective story that highlights how Fiserv is the clear choice for Credit Unions
  • Judgment on which of the varied products and services within the Fiserv portfolio should be highlighted as the key solutions that best meet the wants and needs of customers within assigned segment
  • Understanding what big customer problems Fiserv solves really well and how to translate into revenue growth for the assigned segment
  • Successful arrangement of potentially disparate value propositions into a structured “story” that cuts across the clutter and resonates with both new and existing customers within assigned segment
  • Ability to work closely with product management to translate the functionality and purpose of all targeted products into customer value propositions that clearly maximizes the value to Credit Unions
  • Influence development of value propositions for future offerings by providing the voice of the segment early in the development process
  • Creation of a comprehensive but iterative segment marketing plan that clearly shows stakeholders how chosen product marketing efforts matches segment customer needs to deliver desired revenue growth
  • Championing the successful deployment of the segment marketing plan through direct oversight and influence as needed even when execution is outsourced
  • Leveraging best practices to measure effectiveness and testing; iterate accordingly to rapidly improve product marketing capabilities within CUS and across Fiserv
  • Actionable insights that can be delivered to product management on how to bolster value propositions within assigned segment based upon learnings from ongoing product marketing efforts
  • Active role in clearly influencing sales effectiveness to better understand with “whom” and “how” to have the most compelling conversations that naturally highlight the value that Fiserv products deliver
  • Identification, introduction and adoption of other best practices and learnings across Fiserv via active participation in appropriate initiatives, cross-functional teams and available forums
  • At least 15 years of product marketing experience in banking, financial services industry, a financial technology provider or similar business
  • Experience as a product marketing strategist in more than one company, more than one market, or a clear indication of advanced responsibilities within a well-known product marketing organization
  • Hands on experience building, influencing and energizing product marketing teams through the successful introduction of key marketing best practices that directly impacted segment growth
  • Active involvement and leadership roles in helping companies adopt a product-centric marketing focus fueled by a commitment to being customer-centric
  • Experience successfully deploying marketing strategies for multiple products across a highly matrixed organization
  • Current knowledge and experience with all available go to market strategies with experience allocating resources and making tradeoffs to choose the most effective methods for a targeted segment
  • Experience interacting with and presenting to senior management
  • Customer centricity with ability to balance the objectives of the business
  • Strong change agent and positive influencer
  • Experience with market and customer research; qualitative and quantitative
  • Ability to collaborate across businesses and functions and create support; influence wide range of stakeholders
  • Mindset that enables working well under pressure and under strict deadlines
  • Ability to drive results in a matrix organization through facilitative leadership
  • Creativity and ability to test hypotheses via sampling and research techniques
  • Ability to travel periodically to company and client locations
  • ~20%
15

Marketing Manager / Senior Marketing Manager Resume Examples & Samples

  • 25% Marketing Strategy and Planning, Value Proposition Development
  • Create marketing strategies for product portfolio aligned with the Foodservice Channel strategy and customer segmentation. Create winning value propositions for new products, create marketing plans and implement launch plans. Accountable for maximizing the value proposition and for driving portfolio growth through marketing strategies and effective customer segmentation
  • 25% Innovation and New Product Development
  • Provide strategic marketing to identify growth opportunities and a path to get there through concepts, business case development and commercialization plans. Work closely with R&D and Insights to understand and identify opportunities, both consumer and customer and create a pipeline of market based innovation concepts. Serve as the marketing lead for new product charters, project teams and for building the business case for market driven innovation projects. Collaborate with Insights to develop a market research strategy and plan that enables Sales support and customer activation
  • 25% Brand Portfolio and Communications Strategy
  • Build out the Foodservice brand strategy, both creating new brands and expanding existing brand penetration. Develop a holistic, multi-brand marketing plan that secures market positioning and brand awareness within key markets and customer segments that supports the brand strategy
  • 15% Customer and Channel Focus
  • Support customer segmentation and Sales coverage with selling tools and support materials. Active engagement with Cargill sales team to support growth opportunities, provide tailored marketing presentations, develop sales activation tools, and address customer specific marketing needs
  • Seven or more years in marketing, product management or business development
  • Demonstrated ability to influence and lead cross-functional teams
  • Proven conceptual and strategic marketing stills
  • Ability to develop and launch new products
16

Product Marketing Manager / Senior Manager Resume Examples & Samples

  • 8+ years experience in product marketing at a high tech company, or similar. MBA a plus, but not required
  • Experience with B2B Marketing Automation products
  • Experience with business processes such as sales, ops, marketing, and customer support
  • Experience working with direct distribution (sales) teams and channel partners
  • Hands-on ability to create a range of marketing assets, including viral on-message product demo videos and succinct slide pitch-decks
  • Proven track record of launching and growing hit products
17

Marketing Manager / Senior Marketing Manager Resume Examples & Samples

  • Knowledge of retail channel AND/OR ingredient channel
  • Experience developing and launching new products
  • Experience in developing private label strategies
  • Protein experience preferred
18

Product Marketing Manager / Senior Manager Resume Examples & Samples

  • LI-Y. Your Impact
  • Partner closely with Product Management to understand the product strategy and develop top line customer narratives and compelling thought leadership content and customer stories
  • Develop innovative marketing strategies and thought leadership content to gain VP and C-level mindshare in IT organizations as well as line of business executives
  • Work with Sales to inspire, motivate and ultimately win flagship brands through the sales cycle and generate the best customer stories in the business
  • Produce high fidelity externally facing content including thought leadership pieces, customer stories, webinars, data sheets, eBooks, dynamic digital content and more for all funnel stages by partnering with the industry's leading creative team. Create compelling and easy to understand internally facing content including sales training, competitive positioning, FAQs, and web pages
  • Work closely with cross-functional marketing teams to drive the business & product marketing strategy. Track, measure and report against objectives
  • Drive an amazing launch cycle at our events, including our flagship Dreamforce, that drives conversation forward
  • Work directly with major partners and customers, in a global context, to drive market share and awareness
  • Drive the creation of thought leadership content in the market
  • Connect with customers, sales teams, & partners to show them their future
  • Work closely with Cloud Services campaigns team and with corporate marketing to execute innovative online marketing campaigns, SEO, and webinars
  • Create sales tools that will assist the sales teams in all phases of the sales cycle
  • Experience with technology support services and products
  • Proven track record of speaking in front of large internal and external audiences
  • Experience working with sales teams and internal product teams
  • Hands-on ability to create a range of marketing assets, including eBooks, sales tools and and succinct slide pitch-decks
19

Product Marketing Manager, Senior Resume Examples & Samples

  • Develop Strategic Go-to-market strategies that expands your products in the markets we serve
  • Create and optimize product positioning and messaging that emphasis our value proposition and differentiates your products from the competition. Localized content is required to achieve this
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your solutions
  • Market intelligence – be the expert on your industry and buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
  • Minimum 7 years of product marketing experience
  • Strong experience in one or more of the following industries: telecommunications, financial services, insurance, utilities, healthcare, or software technology
  • B2B (Business to business) marketing experience preferred
  • Excellent time management, communications, decision making, and organizational skills
  • Strategic thinking, analytical with ability to balance near and longer term tradeoffs
  • Strong problem solving, influencing skills and ability to prioritize
20

Marketing Manager Senior Resume Examples & Samples

  • Manage the Media strategy and best practices across multiple lines of business, serving as a strategic partner in the development of integrated annual and on-going plans that help deliver on business objectives
  • Serve as a central knowledge point for our company’s understanding of consumers’ media behaviors, latest trends/platforms and activity; providing actionable insights to our various lines of business
  • Actively guide Agency partners in the development of best in class plans that align with the company expectations and business objectives
  • Help facilitate integration of data and media into measurement and reporting, craft action plans focused on getting results, monitor the progress of campaigns and establish accurate benchmarking and critical metrics
  • Lead the PNC relationship across various vendors and partners, primarily our media agencies and ad partners
  • Help to lead and nurture a small internal team of Media Channel leads
  • Experience taking business and marketing objectives and developing media strategies, specifically digital-led efforts, from end-to-end
  • Knowledge and experience in the key components of a strong media strategy with an ability to effectively lead a team to execute on one
  • Ability to partner/collaborate and integrate across digital, social media, sales and marketing teams, with a working understanding of SEO, SEM, Web analytics, Landing Pages
  • Management of multiple media budgets
  • Experience developing or working with performance metrics, must work with the analytics teams (internal and agencies) to evaluate across all channels and ensure that campaign goals are being met
  • Ability to craft and deliver strong presentations, and effectively lead your team members to do the same
21

Marketing Manager / Senior Marketing Manager Resume Examples & Samples

  • Networks closely with other Product Managers to develop overall strategies to drive growth/market share of entire product portfolio
  • Analyzes market to derive which activities are relevant and launch appropriate promotions to achieve set goals
  • Partners with Strategic Accounts and Healthcare Solutions teams to determine optimal GPO / IDNs relationship and strategy
  • Partners with Medical Education to deliver value-based continuing education to HCPs
  • Reports to Senior Leadership on market trends and business needs in various forums including PIB, Monthly and Quarterly Reviews
  • May direct the activities of 1 or more subordinate marketing employee, aligning work to critical business results and initiatives
  • Leads cross-functional launch teams to successfully introduce new products into the market, developing innovative marketing plans including positioning and messaging, segmentation, pricing, account targeting, promotion, and field and customer education
  • Defines and executes downstream product marketing strategy for assigned Stryker Endoscopy products to achieve divisional revenue goals within allocated budget
  • Develops product strategies and value propositions that create consumer engagement and loyalty
  • Provides advice and counsel to senior business leaders about strategic opportunities to grow product lines and financial results
  • Collaborates with customers, marketing intelligence and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging, and tactics
  • Effectively manages key vendor and agency relationships and work activity
  • Participates in key customer visits to represent product portfolio
  • Minimum 6+ years’ experience in product/brand marketing, sales, or R&D within medical, pharmaceutical, or other relevant industry
  • Minimum 2 years of people management experience
  • B.B.A. or B.S. degree (emphasis in marketing or related discipline preferred)
22

Marketing Manager Senior Resume Examples & Samples

  • May be responsible for ongoing management of agency resources, campaign and channel plans and related budgets that achieve stated objectives
  • May work with internal groups to assist in the maintenance of complete and accurate data files using querying and other system tools to produce required reports and / or may be responsible for providing support in ongoing management of agency resources, campaign and channel plans and related budgets
  • Performs gap analysis on external and internal business environments and member data and synthesizes marketing, consumer and business research to identify opportunities and / or effectively coordinates with the agency on campaign initiatives
  • Synthesizes key data and research in order to recommend marketing initiatives that meet business goals, reviews the data for accuracy, (completing and resolving any issues) and / or facilitates and maintains data in internal systems and / or campaign planning tools with minimum supervision
23

Product Marketing Manager Senior Resume Examples & Samples

  • Manage inbound marketing activities, including understanding customer needs for specific segments and defining roadmaps which deliver the best customer value
  • Understanding key semiconductor technology trends and manufacturing processes and disseminating this information within the marketing team and engineering
  • Driving the implementation of product development roadmaps with the engineering and applications groups in FEI and taking responsibility for delivering the promised delivery schedule and value of new products to key customers
  • Providing feedback to R&D teams and others within the organization from existing customers and prospects to assist in the definition of new applications, configurations or product and workflow enhancements in our target markets
  • Manage the product line revenue and financial metrics, including coordinating forecasts, build plans and pricing plans
  • Provide sales support to Thermo Fisher worldwide account team. This support includes responding to technical questions, creating sales support collateral which in turn may include brochures, applications notes, product data sheets, competitive matrices, and technical presentations
  • Develop and present training programs to the sales force to inform them of new products, enhancements, or competitive issues
  • Typically requires a University degree in Electrical Engineering or similar discipline, advanced degree preferred
  • Typically requires 10 years experience in a relevant technical environment
  • Experience with TEMs, SEMs, FIBs or similar systems
  • Knowledge of semiconductor device and/or processes
  • Strong knowledge of semiconductor equipment marketing best practices
  • Good presentation skills
  • Excellent, enthusiastic, clear communication skills with a diverse audience is critical to the success of this position
  • Ability to travel both domestically as well as internationally and possession of a valid passport
  • An experienced professional wanting to be involved with a dynamic team and exposed to a constant variety of customer application areas
24

Digital Marketing Manager Senior Resume Examples & Samples

  • Key areas of focus include planning/strategy, digital architecture and platforms, digital engagement, divisional liaising, as well as Team and Stakeholder engagement
  • Responsibilities include analyzing and auditing current digital assets globally and within the divisions to measure effectiveness, identify areas of improvement and define new areas to build digital capabilities, developing a scalable framework for global and divisional digital platforms and processes to deliver consistency, economies of scale and minimize cost, deploying content through paid and owned global digital channels against a meaningful editorial calendar, aligned with The Company’s strategic priorities, establishing baseline measurements across digital channels and identify the appropriate metrics, analytics and reporting to gauge performance, and supporting divisions to evolve local digital platforms in line with the global/corporate approach
  • Bachelor's Degree; Minimum of 8 years relevant experience leading a digital marketing team, and a proven digital platform builder with a strong track record of leveraging digital channels and enhancing a brand through online capabilities
  • Master's Degree; Track record in B2B, financial services or professional services marketing and communications leadership, advanced copywriting skills adapted for a range of communication channels, a keen eye for design and visual detail and intuitive user experience, track record in executing content across social networks, and a strong understanding of a range of digital marketing tools and technologies
25

Product Marketing Manager Senior Resume Examples & Samples

  • Undergraduate degree, MBA or equivalent preferred
  • 3 or more years of product marketing and/or product management experience
  • Technical background, experience related to material handling equipment and conveyance technologies preferred
  • Must be self-starter able to manage vision and purpose, be results oriented, and have strong interpersonal, presentation and organizational skills
  • Possess a strategic mind set, and tactical accountability for results with a sense of urgency to realize goals
  • Excellent teamwork skills with ability to influence cross-functional teams
  • In-depth knowledge of Microsoft office suite, including MS Word, PowerPoint, and Excel. (AutoCAD and MRP/ERP system experience is a plus.)
  • Willingness to travel up to 25% of the time, including overnight and international travel
26

Marketing Manager Senior Resume Examples & Samples

  • Mapping out a content strategy that supports and extends marketing initiatives, clearly defining content distribution during particular stages of the client and prospect/lead nurturing journeys
  • Working with owners of particular content to format and measure it against marketing goals
  • Ensuring content is consistent and on-brand in terms of style, quality and tone across all channels, including online, social, media, email, point of purchase, mobile, video, print and in-person
  • Integrating content activities within traditional marketing campaigns
  • Playing a key role in the development of systems, standards and best practices for content creation, formatting, distribution, maintenance and repurposing
  • Leveraging marketing data to develop content themes/topics and influence the editorial calendar
  • Working with technical and operations teams to identify and implement an appropriate CMS
  • Conducting periodic competitive audits
  • Evaluating, with the analytics team, ongoing usability tests to gauge content effectiveness, including improvements in brand health, engagement metrics (conversations, leads, AUM), website and social media traffic, conversion metrics, positive sentiments metrics, client satisfaction/NPS, increases in key search engine keyword rankings
  • Bachelor’s degree in English, Communication PR or Journalism are preferred; MBA in Marketing a plus
  • Experience in multi-channel content creation and marketing, preferably in the investments field or financial services
  • Expertise in creating compelling messages for different target demographics
  • Marketing and publishing mindset with the ability to think “customer first”
  • Ability to lead a small team and effectively mediate in a highly collaborative, matrixed environment
27

Product Marketing Manager, Senior Resume Examples & Samples

  • Strong product marketing / marketing work experience (inclusive of product management & product analysis) and is considered a demonstrated marketing performer. Experience levels could range from 10 to 20 years of relevant progressive work experience depending upon specific work experiences and educational background
  • 4 year degree, with MBA strongly preferred
  • Strong technical & analytical skills (either from formal education or through comparable work experiences)
  • Strong strategic planning skills
  • Must come into this level with demonstrated leadership in a cross-functional environment – capable of leading the largest, broadest scope and highest impact development initiatives
  • Report to a Marketing Director – may be asked to manage both direct and indirect reporting relationships for key initiatives
  • Capable of effectively communicating to Senior Executives, Industry Events, Major Customers, Marketing Peers, etc – seasoned professional at presenting ideas and persuading to achieve desired results
  • Considered to have potential for future Director level or above positions
28

Marketing Manager / Senior Marketing Manager Resume Examples & Samples

  • Responsibility for the dealer business P&L
  • Serve as the marketing lead for various Compact Utility Loader, Trencher and Horizontal Directional Drill product development projects
  • Develop long range and annual plans
  • Work with Rental marketing team to co-develop products and route to market strategies
  • Provide thorough analysis of market, customer, and competitive data to support long range and annual plan development
  • Develop and supervise an associate marketing manager and interns
  • Work closely with the Marketing Communications Specialist and the outside ad agency to develop and execute communications, strategies and tactics
  • Support the development and execution of multi-generational product plans for the underground and compact equipment product categories. Work with appropriate cross-functional team members to ensure category growth and profitability
  • Manage division involvement in trade organizations and ICUEE, GIE and ConExpo tradeshows
  • Work with international marketing to incorporate international requirements into product designs
  • Manage direct and indirect marketing budgets and sales allowance
  • Analyze new product and business opportunities for Sitework Systems Dealer Business, including market size and growth, market trends, customer segmentation, key purchase criteria and competitive analysis. Develop strategies to create value in new opportunity areas
  • Develop and lead execution of integrated demand generation programs aimed at key customer segments. Lead the continued development of CRM tool
  • Develop and implement pricing strategies on an annual basis to achieve business financial goals
  • Develop dealer marketing programs. Track market reaction, acceptance, and effectiveness of marketing programs, policies and recommends timely additions or changes
  • Collaborate with Sales, Service and Engineering Teams to investigate and resolve field and warranty issues
  • Develop and utilize a current working knowledge of industry and trade developments. Assist in coordinating and attending major events to include training meetings, trade shows and industry meetings
  • Provide timely input for operations planning through demand forecasting, focusing on product mix necessary to achieve plan goals
  • Continually develop personal skills in areas of Marketing, Leadership and Management methods. Keep abreast of systems, programs, products, and technology in similar industries and among competitors
  • Manage continued VOC research activities