Mobile Marketing Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the mobile marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

Noavatar-profile
MT
M Thiel
Maverick
Thiel
508 Ashleigh Ridges
Philadelphia
PA
508 Ashleigh Ridges
Philadelphia
PA
Experience Experience
09/2015 – present
San Francisco, CA
Senior Mobile Marketing Manager
San Francisco, CA
Senior Mobile Marketing Manager
09/2015 – present
San Francisco, CA
Senior Mobile Marketing Manager
09/2015 – present
  • Create and manage Social Media channels for the apps
  • Constantly develop test plans to leverage insights to optimize member acquisition, retention, and engagement
  • Daily reporting on campaign performance
  • Work closely with product team to manage all email marketing and in-app messaging strategies for the apps. Define cadence, segmentation, trigger marketing campaigns and promotion streams for our products
  • Develop strategic partnerships to expand our customer base and add value to the apps
  • Create targeting, blocking and holdout groups
  • Make great decisions about phrasing and language that we use in notifications
02/2010 – 03/2015
Boston, MA
Email & Mobile Marketing Manager
Boston, MA
Email & Mobile Marketing Manager
02/2010 – 03/2015
Boston, MA
Email & Mobile Marketing Manager
02/2010 – 03/2015
  • Plans, develops, executes and continuously improves email and SMS marketing strategies for consistent subscriber growth and new customer acquisition
  • Analyzes campaign results to provide insights, identify trends, and make recommendations for improvement
  • Develops, executes and analyzes email contact and testing strategies that increase retention and lifetime value from subscribers
  • Process orientated with an aptitude for building out workflows and communication schedules in line with customer behavior
  • Defines and implements processes, documentation, and standards for the development and execution of email, SMS and push marketing campaigns
  • Drives process improvement to maximize efficiency, accuracy, and consistency in delivery of email, SMS and push marketing campaigns
  • Develops and maintains the Email, SMS and Push Marketing calendars
11/2007 – 01/2010
New York, NY
Mobile Marketing Manager
New York, NY
Mobile Marketing Manager
11/2007 – 01/2010
New York, NY
Mobile Marketing Manager
11/2007 – 01/2010
  • Establish, implement and measure the effectiveness of Mobile program initiatives to drive awareness and adoption for the Mobile products and services. This includes but not limited to SMS and QR codes
  • Coordinate with other cross-company Mobile professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified vision in the mobile space
  • Grow Live Nation app downloads and support new product launches working with various marketing verticals to develop and execute cohesive, effective acquisition programs
  • Continually improving mobile KPIs through methodical AB tests and campaign data analysis, and develop a focus for the organization on a few key, most efficacious mobile marketing tactics
  • You will provide regular updates and recommendations to improve return on investment to the regional senior marketing managers
  • Manage a team of digital marketing managers. Provide strategic support and coach and mentor them to deliver success
  • Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of the Amazon mobile shopping app with a multi-million dollar yearly budget
Education Education
Bachelor’s Degree in Business Marketing
Bachelor’s Degree in Business Marketing
University of Memphis
Bachelor’s Degree in Business Marketing
Skills Skills
  • Strong knowledge of the mobile marketing ecosystem and infrastructure, from carriers to aggregators to agencies to customers
  • Ability to demonstrate and maintain a professional demeanor
  • Ability to work in a dynamic environment
  • Strong written and verbal communication skills
  • Proven track record of driving innovation in either mobile or another online marketing channel
  • Proven track record of driving and growing an online business channel such as SEM, Affiliate, Media, or Email
  • 4-5 years of relevant marketing experience within the interactive space
Create a Resume
1

Mobile Marketing Manager Resume Examples & Samples

  • Strong drive for results
  • Track record of solid strategic thinking
  • Ability to apply thought leadership to overall Mobile site strategy as well as translate product stories into compelling Mobile messages
  • Outstanding organizational skills and project management experience: ability to manage/prioritize multiple projects simultaneously,learn on the fly as necessary
  • Expertise in analyzing data , interpreting for a broad audience and developing fact-based recommendations to drive marketing decision-making
  • Ability to communicate and negotiate persuasively and present effectively in a variety of presentation settings (one-on-one, small and large groups, with peers, direct reports, and management)
  • Ability to build teams and partnerships
  • Leadership and people management skills
  • Comfortable dealing with ambiguity
  • Passion for Gap brand environment
  • Omniture experience strongly preferred
2

Mobile Marketing Manager Resume Examples & Samples

  • Establish, implement and measure the effectiveness of Mobile program initiatives to drive awareness and adoption for the Mobile products and services. This includes but not limited to SMS and QR codes
  • Spearhead and support multiple mobile application launches and enhancements, regularly analyzing and optimizing campaigns
  • Establish and optimize a variety of mobile advertising partnerships to drive greater adoption of mobile applications, services, and shopping channels
  • Coordinate with other cross-company Mobile professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified vision in the mobile space
  • Support Omni-channel campaigns with mobile technology
  • Partner and leverage internal marketing channels such as search, affiliate, social media, and existing media relationships to drive customer acquisition
  • Lead and mentor a mobile analyst
  • Minimum BA/BS degree
  • 4-5 years of relevant marketing experience within the interactive space
  • Proven track record of driving and growing an online business channel such as SEM, Affiliate, Media, or Email
  • Strong knowledge of the mobile marketing ecosystem and infrastructure, from carriers to aggregators to agencies to customers
  • Must be comfortable using and analyzing data to reach fact based conclusions
  • Proven track record of driving innovation in either mobile or another online marketing channel
  • Ability to demonstrate and maintain a professional demeanor
  • Ability to work in a dynamic environment
3

Mobile Marketing Manager Resume Examples & Samples

  • Planning, executing and optimizing direct-to-consumer campaigns via in-app Push messaging (iOS and Android) to drive fan engagement and ticket sales
  • Grow Live Nation app downloads and support new product launches working with various marketing verticals to develop and execute cohesive, effective acquisition programs
  • Create fan awareness and drive usage of in-venue mobile app features thru multi-channel online and offline (on-site) marketing programs
  • Liaise with national marketing team and business unit stakeholders to drive widespread use of mobile marketing tactics
  • Work hand-in-hand with development team to maximize existing technology and serve as a stakeholder to drive new technology development
  • Continually improving mobile KPIs through methodical AB tests and campaign data analysis, and develop a focus for the organization on a few key, most efficacious mobile marketing tactics
  • Prepare reports, presentations and general updates as needed to audiences of varying technical expertise and levels of responsibility
  • Day-to-day management of 3rd party vendor/agency relationships, ensuring key business initiatives are being supported
  • Actively monitor competitive practices and other mobile industry movement / standards to ensure Live Nation remains ahead of the curve and best-in-class
  • Bachelor’s degree in a marketing, business, economics or quantitative discipline such as math, engineering, statistics, etc
  • 4+ years digital marketing of direct marketing experience, with 2+ years in mobile (preferably related to mobile apps / product marketing)
  • Intimate knowledge of the mobile landscape and a vision for the mobile future
  • Experience with development, testing and implementation of both manual and automated direct-response marketing programs
  • Proven track record of successfully developing and executing data-driven marketing strategies
  • Exceptional Excel skills, proficiency with PowerPoint and Word
  • Experience working with 3rd party marketing and analytics platforms
  • Strong team player that is able to communicate across disparate groups with differing interests
  • Balance of strategic thinking, creative passion, and a willingness to be hands-on, while being able to stay “above the fray” to ensure goals are being hit
4

Mobile Marketing Manager Resume Examples & Samples

  • Generate bold and innovative ideas within the mobile space to drive business growth and be able to develop the corresponding tactical execution plans
  • Spearhead and develop business use cases for new mobile technologies
  • Establish, implement, and measure the effectiveness of initiatives that drive awareness and adoption for Mobile products
  • Ensure that the right voice and high-quality content are maintained in mobile channels (SMS, Push, Apps, and Mobile Web)
  • Analyze and present insights on mobile customer behavior
  • Coordinate with other cross-company Mobile professionals to leverage relationships, establish best practices for marketing and advertising, and collaborate on a unified vision in the mobile space
  • Minimum BA/BS Degree
  • 4-5 years of relevant experience within the interactive space
  • Ability to solve problems leveraging both technical expertise as well as creativity
  • Demonstrate an entrepreneurial spirit
  • Broad working knowledge of retail, ecommerce, customer segmentation, lifecycle analysis, CRM applications, statistical modeling, and SQL
  • Must be process-oriented and detail-oriented
5

Mobile Marketing Manager Resume Examples & Samples

  • Source, test, and onboard new user acquisition channels for mobile apps
  • Develop strategies to grow mobile user engagement
  • Monitor and optimize mobile app campaigns according to KPIs set
  • Develop regular reporting on KPI to internal and external partners
  • Be the first point of contact for mobile networks and partners
  • Work closely with local marketing teams, product marketing, engineering, and design
  • Demonstrated experience in digital marketing (SEO, SEM, Social, Mobile, etc.) with at least 1-2 years of mobile app marketing experience
  • Bachelor’s degree, preferably in Business Administration, Marketing, or Finance or relevant experience
  • Hands-on experience with mobile measurement platforms (Adjust, Google Analytics, AppAnnie, MobileAction, Kissmetrics, etc.)
  • Analytical with a strong attention to detail
  • Excellent negotiation, vendor management, and relationship management skills
  • Ability to work self-directed, in a fast-paced environment
  • Strong interpersonal, verbal, and written communication skills
6

Mobile Marketing Manager, Lifecycle Marketing Resume Examples & Samples

  • Responsible for financial performance of a program within the lifecycle marketing org
  • Determine near-term and long-term customer values and lifecycle metrics to support marketing investment optimization
  • Evaluate and on-board the right technology platforms and resources to enable the team
  • Hire and develop an effective team
  • 5+ years of experience in a marketing or product management role preferable with direct response experience
  • Superior analytical skills including experience with use of complex and diverse data sources and platforms
  • Basic ability with HTML and SQL
  • MBA or master’s degree in computer science, mathematics, or related field
  • Experience driving online B2C email or lifecycle marketing programs
7

Senior Mobile Marketing Manager Resume Examples & Samples

  • Become the knowledge expert for the Commerce department’s mobile apps. Understand data points and how to use them to increase customer retention and acquisition
  • Conceptualize, develop and execute multi-channel marketing campaigns across PPC, Social Media, Influencer Marketing, PR, ROS Ads, SEO, and more. This will also include working with 3rd party agencies
  • Create and manage Social Media channels for the apps
  • Become primary app customer expert by gaining a deep understanding of the customer (profile) and their behavioral triggers
  • Work closely with product team to manage all email marketing and in-app messaging strategies for the apps. Define cadence, segmentation, trigger marketing campaigns and promotion streams for our products
  • Constantly develop test plans to leverage insights to optimize member acquisition, retention, and engagement
  • Find creative ways to grow the member base outside of ACTIVE’s traditional channels
  • Develop strategic partnerships to expand our customer base and add value to the apps
8

Mobile Marketing Manager Resume Examples & Samples

  • Champion voice of consumer across mobile communications, activation, and brand experiences
  • Pioneer the company’s unified and sustained approach to mobile measurement
  • Focus on best-in-class mobile shopping, buying, owner experiences – specifically identifying places to “win”
  • Connect the consumer journey from brand interest to ownership via mobile design across the enterprise
  • Bachelor’s degree in Business Marketing, Computer Science, or Economics
  • 5+ years work experience in planning, managing, and executing Digital (mobile specific) solutions
  • 5+ years work experience in marketing communications
  • 2+ years work experience in project management
  • Proven competency with mobile marketing, digital media solutions, CRM, website strategy development, and web analytics
  • Proven analytical and quantitative skills including a strong understanding of digital metrics
  • Understand data points and how to use them to drive consumer acquisition and retention
9

Global Mobile Marketing Manager Resume Examples & Samples

  • Lead the transformation of the mobile digital experience and curate it over the entire lifecycle
  • Develop and coordinate the global digital mobile strategy, organizational structure, and performance to deliver a great mobile experience
  • Build alignment across global markets in developing and deploying mobile / digital tools
  • Assist and enable the team to accelerate growth in digital channels across all global markets
  • Strategic partner and internal digital marketing advocate to cross-functional teams in development marketing initiatives and test new processes to improve digital marketing efforts
  • Proactively identify opportunities for innovation & incremental business opportunities. Develop business cases, gain endorsement and execute
  • Bachelor’s degree in Business or Marketing
  • 5+ years of digital marketing experience, with a strong focus on mobile/ROI driven marketing
  • 5+ years equivalent work experience in marketing communications with planning, managing, and executing Digital (mobile specific) solutions
  • Ability to anticipate needs, innovate, multi-task and excel in a fast paced, changing environment
  • Exceptional analytical skills, specifically ability to assemble and interpret digital metrics, create executive summaries and deliver actionable business insights
  • Experience working in, or working with other countries/markets around the globe
  • Proven working experience in digital (specifically mobile) marketing
  • Agency background or experience working with digital media agencies
  • E-commerce experience
  • Strong desire to keep up to date on technology trends, as well as understand their impact to our business and evolve our strategy as a result
10

Mobile Marketing Manager Resume Examples & Samples

  • Optimize mobile tools across the organization, including retail operations, service, one: one marketing, customer apps, sites, and dealership experiences
  • Contribute to defining mobile experience, building experience lifecycle, delivering cycle plan (major / minor release cadence)
  • Partner with marketing communications, retail operations, media communications and Ford Customer Service Division and FordPass to ensure an aligned approach
  • Manage relationships with agency partners and other external stakeholders
  • Provide guidance on the evolving mobile landscape
  • 8+ years work experience in planning, managing, and executing Digital (mobile specific) solutions
  • 8+ years work experience in marketing communications
  • 5+ years work experience in project management
11

Mobile Marketing Manager, & Mexico Resume Examples & Samples

  • Manage free and paid mobile app marketing channels (on site, outbound, advertising) for Amazon.ca and Amazon.com.mx
  • Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, optimization of free channels, analyzing traffic data and solving problems)
  • Manage relationships with mobile app agencies, networks and advertising vendors (eg: Google)
  • Implement mobile app engagement and acquisition promotions like incentives, sweepstakes and contests
  • Maintain a deep understanding of emerging mobile app marketing trends and new mobile marketing channels
  • Analyze key metrics and create performance reports to measure the effectiveness of mobile marketing programs, and continually improve tracking, attribution, and overall data access
  • Be an advocate for mobile app marketing to the broader organization
  • Interact with counterparts in other marketplaces to foster global best practice exchange
  • Demonstrated ability to work independently under pressure, managing resources and several projects simultaneously
  • Team player, with the confidence to take the lead and influence other departments and senior management
  • Spanish fluency
  • Experience with Google AdWords
  • Experience in paid mobile app marketing, mobile marketing, and/or display and search marketing
  • In-depth knowledge and understanding of the mobile marketing ecosystem and how mobile channels can be deployed in different scenarios
  • Familiarity with SQL, HTML, XML, and general office software
  • Regional or multi-country experience
  • Demonstrated ability to work with global technology and business teams
12

Senior Mobile Marketing Manager, EU Resume Examples & Samples

  • Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of the Amazon mobile shopping app with a multi-million dollar yearly budget
  • Collaborate closely with mobile technical, business, and design teams within Amazon to manage simultaneous time sensitive projects to improve our advertising capabilities
  • Strong time management skills; ability to thrive in a fast paced environment, and to manage multiple, competing priorities simultaneously
  • Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyze, and present data
  • Proven relevant work experience in paid mobile app marketing, mobile marketing, and/or display and search marketing
  • Previous experience managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks and publishers such as Facebook, Google, etc
  • Previous experience in strategy consulting
  • Regional or multi-country experience preferred
13

Mobile Marketing Manager, Amazon Shopping Resume Examples & Samples

  • Manage, monitor and continue to improve effectiveness of mobile app paid advertising initiatives to drive adoption and engagement for the Amazon mobile shopping application
  • Establish new external partnerships to promote the apps and responsive sites to customers
  • Collaborate closely with Mobile technical and business teams within Amazon as well as external vendors to manage simultaneous time sensitive projects
  • Coordinate with other cross Amazon Mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the mobile space
  • Experience in mobile eCommerce, travel, mobile marketing or product management for mobile applications
  • Expertise in the online and/or mobile market
  • Familiarity with HTML, XML, Photoshop and general office software
14

Senior Mobile Marketing Manager Resume Examples & Samples

  • Working directly with our mobile app teams to influence and guide how they market their mobile apps, in service to increasing downloads, reducing CPA, and improving app store rankings
  • Helping app teams improve their apps by engaging with product management teams and bringing best practices/guidance from app store partners, other app teams at Intuit, and industry best practices
  • Working with app teams to craft compelling product briefings to share with app store partners in order to secure promotional support
  • Identifying and structuring lean tests of new marketing campaign programs that achieve target KPI’s at scale, and sharing those learnings across Intuit
  • Demonstrated drive for results working in new, fast growth channels
  • Ability to communicate effectively with multiple disciplines, as well as senior executives and external partners
  • Ability to develop strong functional relationships across multiple teams
  • Strong marketing experience developing programs to drive awareness, consideration and conversion to active use
  • Analytical skills to evaluate data for insights to improve results
  • A strong testing mindset and skill set to drive rapid experimentation and learning
  • Leadership skills to influence and drive app store marketing activities both with internal account app teams and with app store partners
  • Experience managing campaigns and agencies
  • Strong operational effectiveness: establishing clear metrics, tracking mechanisms, and driving repeatable, sustainable process improvements
  • Strong analytical and problem solving mindset with clear examples of using data for target setting, measurement
  • Minimum 5 years of progressive experience, including recent, customer-facing mobile marketing
  • BA / BS or equivalent
15

Senior Mobile Marketing Manager Resume Examples & Samples

  • Develop a deep understanding of customers, the competitive landscape, and our offerings to create a strategy for driving subscriber growth
  • Work closely with Product Management and Product Design to deliver your strategy, influencing roadmaps and advocating for experiences that drive consideration and pay off the value proposition
  • Understand, identify, and recommend current and future market opportunities, including new functionality, offerings, or business models
  • Partner closely with mobile go-to-market teams on app store optimization and positioning
  • Work with online advertising teams to test and optimize mobile marketing campaigns and tactics to drive conversion
  • Serve as master storyteller, creating differentiated messaging, claims, and assets, partnering closely with Marketing, Design, and Insights teams
  • 5-7 years of marketing experience, including recent customer-facing mobile marketing
  • Experience in creating a vision and strategy to unlock customer growth. Deep expertise in uncovering customer needs, understanding market context/competition, developing segmentation strategies, creating positioning, and leveraging new business models
  • Experience developing programs to drive awareness, consideration and conversion
  • Strong operational effectiveness, establishing clear metrics, tracking mechanisms, and driving repeatable process improvements
  • Strong analytical and problem solving mindset with clear examples of using data for target setting and measurement
16

Mobile Marketing Manager Resume Examples & Samples

  • Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained
  • Collaborate closely with mobile technical, business, and design teams within Amazon to manage simultaneous time sensitive projects
  • Tenacity and sense of urgency; ability to make things happen quickly with large, less nimble partners and/or teams
  • Proven track record of delivering customer acquisition growth and optimization across key metrics
17

Email & Mobile Marketing Manager Resume Examples & Samples

  • Plans, develops, leads and executes all aspects of email and SMS marketing campaigns, from calendar creation and creative brief development to the execution and deployment of campaigns
  • Develops and maintains the Email, SMS and Push Marketing calendars
  • Collaborates with internal and external teams for promotional and product planning, customer contact strategy/segmentation and creative content/messaging
  • Provides direction and feedback to creative, marketing and other internal partners to ensure marketing messages are conveyed clearly and align to overall objectives
  • Continuously analyzes data from analytics tools to identify customer behavior patterns and leverages remarketing tools to develop customer lifecycle programs that improve customer retention and loyalty
  • Develops, executes and analyzes email contact and testing strategies that increase retention and lifetime value from subscribers
  • Plans, develops, executes and continuously improves email and SMS marketing strategies for consistent subscriber growth and new customer acquisition
  • Stays current with best practices, strategies and industry standards related to email and SMS
  • Owns and maintains relationship with email service platform (ESP) and other vendor partnerships related to advancing email, SMS and push capabilities
  • Drives process improvement to maximize efficiency, accuracy, and consistency in delivery of email, SMS and push marketing campaigns
  • Defines and implements processes, documentation, and standards for the development and execution of email, SMS and push marketing campaigns
  • Analyzes campaign results to provide insights, identify trends, and make recommendations for improvement
  • Complies with industry rules and regulations governing commercial email communication (CAN-SPAM)
  • Other duties, responsibilities, and qualifications may be required and/or assigned by management
  • Requirements (knowledge, skills & abilities)
  • Bachelor’s Degree or commensurate experience in email and/or other digital marketing
  • 3-5 years of email marketing experience (preferably with a multichannel retailer)
  • Expertise in data-driven marketing and customer segmentation
  • Knowledge of email best practices including subject lines, messaging, list management, deliverability and CAN-SPAM laws
  • Process orientated with an aptitude for building out workflows and communication schedules in line with customer behavior
  • Strong analytical, copy writing and editing skills
  • Excellent leadership and communication skills to include articulating his/her ideas and gathering input from key stakeholders
  • Proficient level ability with MS Office (primarily Excel)
  • Familiar with Email Marketing Platforms (e.g. Responsys, Exact Target, etc.)
  • Knowledge of HTML and SQL preferred
  • Apply
18

Mobile Marketing Manager Resume Examples & Samples

  • Work with the mobile media agency to drive free trial growth efficiently through the mobile advertising channel
  • Interpret and analyse data from multiple sources to inform mobile advertising plans and performance
  • Stay up to date on mobile advertising industry trends and developments and make campaign recommendations accordingly
  • Work with mobile media agency and CRO Manager to develop and implement test and learn plan
  • Develop reports with mobile advertising agencies to demonstrate impact of tests and optimisations on free trial volume
  • Review and report on competitor activity and make recommendations to remain competitive in our target market segment
  • Work with Creative Manager to develop ad assets
  • Work with Channel Marketing Manager to develop quarterly and annual mobile advertising forecasts
  • Manage mobile advertising campaign tags using Ensighten Enterprise Tag Management
  • Bachelor’s degree in Media, Marketing or a related field of study
  • 4+ years’ mobile advertising experience, either agency or client side with a track record of success
  • Outstanding knowledge of mobile media industry
  • Proven success in using paid social as a performance driver
  • Extensive experience with Tag Management programs
  • Experience in managing agencies and driving a high performance culture
  • Strong analytical and excel skills
  • Ability to think creatively, and identify and resolve problems
  • Results and efficiency oriented with strong bias for action, even in ambiguous situations
  • Experience using attribution models to optimise media
  • Solid understanding of all performance media channels and their roles in the purchase funnel
  • Experience with membership-based products, a plus
  • An avid consumer of online media, including books, websites, blogs, and other digital content
19

Global Mobile Marketing Manager Resume Examples & Samples

  • You will understand the levers / drivers that impact performance, both on App and Mobile Web
  • You will establish a simple yet comprehensive framework to report on Mobile performances in regional trading meetings
  • You will work closely with Analytics, Global Marketing Channels and Regional teams to understand how actions they are taking impact on our overall performance
  • You will assist in developing and improving key inputs into forecast cycle and provide insight to improve forecast phasing
  • You will lead on producing materials for weekly, monthly and quarterly trading updates
  • You will lead on investigations into drivers of performance for the Regional Marketing teams and drive the resolution to issues negatively impacting performance
  • Ability to draw conclusions from data and recommend actions
  • Ability to communicate and influence effectively by presenting data in a compelling way
  • Excellent reporting and presentation skills
  • Attested track-record of cross-functional collaboration
  • Passionate about mobile and daring
  • LI-KG
  • HJI123
20

Mobile Marketing Manager Resume Examples & Samples

  • You will lead the efforts related to the performance of our paid media campaigns
  • You will provide regular updates and recommendations to improve return on investment
  • You will serve as the day to day contact for our external supplier and our in-house media trade desk
  • You will drive optimization of the existing Apple Search Ads campaigns and develop launch strategies for new markets
  • You will develop a framework for summarizing performance across campaigns; update, maintain and distribute reports to partners weekly
  • You will partner with the internal Analytics team on performance metrics and tracking
  • You will have support through the Marketing team
  • BA/BS degree or equivalent practical experience
  • 2-4+ years online marketing experience
  • Excellent analytical and reporting skills
  • Skilled communicator with strong written and verbal communication and interpersonal skills, including both professional and casual style of communication
  • Ad agency experience or ad campaign management experience a strong plus
21

Senior Mobile Marketing Manager Resume Examples & Samples

  • Build, target and schedule push notifications for iOS and Android
  • Create calendar of scheduled notifications
  • Daily reporting on campaign performance
  • Work closely with merchandising and other teams to create app-exclusive offers
  • Take on small or large projects related to notifications
  • Fiercely protect the customer experience
  • Make great decisions about phrasing and language that we use in notifications
  • Create targeting, blocking and holdout groups
  • Report on campaign metrics, testing and trends
  • Relentlessly optimize campaigns
  • 5+ years in data-driven marketing, CRM experience preferred
  • Bachelor degree in Marketing; Master degree in Marketing or MBA is a plus
  • Familiarity with key marketing metrics and experience working with analysts to build reports and dashboards
  • Knowledge of campaign testing strategies used in direct channels (email, mobile notifications, social)
  • Strong analytical skills (Knowledge of SQL is a plus)
  • Ability to work independently and make decisions that put customers first
22

Mobile Marketing Manager Resume Examples & Samples

  • You will lead the efforts related to the performance of our paid media campaigns in North America, EMEA and LATAM
  • You will provide regular updates and recommendations to improve return on investment to the regional senior marketing managers
  • You will support the marketing manager in reporting the performance of mobile in North America