Influencer Marketing Manager Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the influencer marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired. Read the complete guides below for more details.

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RH
R Huels
Rosina
Huels
82281 Jerod Forge
Houston
TX
82281 Jerod Forge
Houston
TX
Experience Experience
04/2014 – present
San Francisco, CA
Senior Influencer Marketing Manager
Senior Influencer Marketing Manager
04/2014 – present
San Francisco, CA
Senior Influencer Marketing Manager
04/2014 – present
  • Develop original concepts for influencer marketing campaigns for both HUGO and BOSS social channels, and execute them accordingly
  • Work together with other teams across the Global Communications department to develop 360 marketing campaigns featuring influencers
  • Create concepts for social-first shoots with influencer talent, attending the shoot as the first point of contact for the influencer
  • Identify trends and developments in the industry
  • Coordinate influencer content for multiple social channels at key events, including live content (for example Instagram Stories)
  • Negotiate influencer contracts for all influencer collaborations, including annual partnerships, working together with the legal team and negotiating terms with external agencies
  • Functioning as the Bruce Brand Manager setting brand standards and defining brand persona, positioning and imagery
10/2008 – 01/2014
Phoenix, AZ
Influencer Marketing Manager
Influencer Marketing Manager
10/2008 – 01/2014
Phoenix, AZ
Influencer Marketing Manager
10/2008 – 01/2014
  • Serve as Synergist connecting all Marketing partners, Creative Agencies, Public Relations etc. to the Influencer Marketing work and team
  • Owning the influencer engagement roadmap, collaborating with the various internal stakeholders in implementation and in driving work plans
  • Schedule content review meetings, casting meetings and recap meeting check-points ensuring all key partners are in attendance
  • Manage casting vetting process with partners internally and externally
  • Track record of persistence and meeting aggressive sales and/or marketing goals
  • Leveraging relationships with key stakeholders to ensure alignment with their strategies or objectives for achieving business success
  • Create (if not already existing) and grow (if already existing) online and offline programs to attract, engage and convert influencers
06/2003 – 06/2008
San Francisco, CA
Influencer Marketing Manager
Influencer Marketing Manager
06/2003 – 06/2008
San Francisco, CA
Influencer Marketing Manager
06/2003 – 06/2008
  • Be an avid user of social media platforms and have a proven background building a quality online following for a business
  • Excellent at managing and nurturing the daily relationships with journalists/bloggers
  • Equally as happy pitching in ideas over the phone as on email
  • Participate in and drive influencer advocate marketing activities related to BBCON, (annual customer conference), K-12 UC, and industry events such as AFP and NTEN
  • Source, recruit and manage consulting partners within the purview of Blackbaud’s partner team, working in lock-step with that team and using their existing partner structure to build upon
  • Contribute creative approaches for identifying and working with partners and influencers to increase their impact on our prospects and customers especially around co-marketing, referrals, reviews, and references, testimonials, and more
  • Writing briefs and press-releases should be second nature
Education Education
Bachelor’s Degree
Iowa State University
Bachelor’s Degree
Create a Resume
1

Influencer Marketing Manager Resume Examples & Samples

  • Develop and manage influencer marketing program at scale
  • Maintain presence on all relevant social media platforms
  • Research and identify key influencers, bloggers and online media as it relates to Le Tote
  • Negotiate and execute paid blogs/blog networks
2

Influencer Marketing Manager Resume Examples & Samples

  • Identify influencers, associations and partners who work closely with multiple nonprofit organizations
  • Create (if not already existing) and grow (if already existing) online and offline programs to attract, engage and convert influencers
  • Build and manage programs to leverage industry member associations and harness their influence. This will include identification of these associations and creation of programs that drive additional revenue streams for Blackbaud
  • Contribute creative approaches for identifying and working with partners and influencers to increase their impact on our prospects and customers especially around co-marketing, referrals, reviews, and references, testimonials, and more
  • Develop reliable and consistent reporting to demonstrate program impact
  • Partner with multiple internal stakeholders to minimize program overlap and work efficiently – these include existing partner team, customer advocate marketing team, media relations, investor relations and analyst relations
  • Remain knowledgeable of company’s marketing initiatives to ensure an appropriate availability of advocate and proactively cultivate stories that are relevant to current and future objectives
  • Participate in and drive influencer advocate marketing activities related to BBCON, (annual customer conference), K-12 UC, and industry events such as AFP and NTEN
  • Source, recruit and manage consulting partners within the purview of Blackbaud’s partner team, working in lock-step with that team and using their existing partner structure to build upon
  • Work effectively within a matrixed structure, working closely between the partner team and demand-marketing organization to ensure unified partner experiences, and establish collaborative work streams across teams
3

Influencer Marketing Manager Resume Examples & Samples

  • Owning the influencer engagement roadmap, collaborating with the various internal stakeholders in implementation and in driving work plans
  • Developing a total understanding of target audiences and mindset modes
  • Leveraging relationships with key stakeholders to ensure alignment with their strategies or objectives for achieving business success
  • Researching products, develop unique strategies and build upon current strategies, identify new opportunities across touchpoints to meet/exceed objectives
  • Functioning as the Bruce Brand Manager setting brand standards and defining brand persona, positioning and imagery
  • Working closely with Channel Marketing Managers for Contractor / Builder / Property Management and Commercial, Brand Director and broader marketing and sales teams
  • Executing high quality projects on-time and cost-effectively
  • Analyzing performance metrics and tracking, proactively identifying actionable opportunities to boost penetration within target segments
  • Keeping up-to-date with target audience preferences and recommend future improvements / activity
  • Liaising with IT, marketing, sales, product and marketing teams to optimize target audience experience and ensure brand consistency and equity
  • Developing strong, trusting relationships between internal stakeholders and external partners and agencies, providing leadership and support during strategy, ideation, and execution
  • Bachelor’s Degree in Marketing, Advertising, Business, or other degree combined with relevant experience
  • Hands on experience with marketing tools and practices
  • Excellent verbal and written communication skills with an ability to articulate complex topics simply and succinctly
  • Strong relationship management, analytical, organizational and project management skills
  • Strong influencing, collaboration & relationship building skills across the organization at all levels
  • Demonstrate achievements with creatively solving business problems with simple, elegant process or technology solutions
  • Has a passion for marketing, influencing behavior through marketing techniques, market and consumer trends, with an ability to implement proofs of concept or pilot trials
  • Entrepreneurial attitude coupled with strong business acumen
  • Project management skills with the ability to handle multiple projects within targeted deadlines
  • Proficient user of MS Office
4

Senior Influencer Marketing Manager Resume Examples & Samples

  • Develop original concepts for influencer marketing campaigns for both HUGO and BOSS social channels, and execute them accordingly
  • Monitor results carefully and adjust strategy as needed
  • Work together with other teams across the Global Communications department to develop 360 marketing campaigns featuring influencers
  • Negotiate influencer contracts for all influencer collaborations, including annual partnerships, working together with the legal team and negotiating terms with external agencies
  • Coordinate influencer content for multiple social channels at key events, including live content (for example Instagram Stories)
  • Create concepts for social-first shoots with influencer talent, attending the shoot as the first point of contact for the influencer
  • Identify trends and developments in the industry
  • 5 years’ experience in social media management within a sales and marketing environment for a global company, with at least 2 years’ proven experience in influencer marketing
  • Fluent English (written and spoken)
  • Excellent interpersonal skills, able to build relationships with diverse stakeholders
  • A passion for social media and influencer marketing
  • Extensive knowledge and understanding of all KPIs for influencer marketing and how to integrate them into inspiring and creative concepts
  • Excellent time management, organizational skills and hands-on work ethic
  • Ability to work independently and be proactive
  • An innovative, creative approach
  • | HUGO BOSS AG | CRM & e-Commerce | Full-time | Job experience |
  • | Germany | Baden-Württemberg (DE-BW) | 72555 | Metzingen | Nearest major city: Stuttgart |
5

Influencer Marketing Manager Resume Examples & Samples

  • Develop and execute plans to acquire superior recommendations/content for services via grass roots recruiting of influencer and social engagement strategies
  • Ensure timely delivery of superior answers/recommedations to users by working closely with influencers and local experts
  • Onboard service providers
  • Execute the viral marketing plan, engage bloggers and neighborhood leaders, as well as drive word-of- mouth programs
  • Active outreach to recruit local influencers, local experts, bloggers and brands to add their recommendations and invite their customers to endorse them on Romio
  • The ability to select the very best sources of superior best of the best service recommendations
  • 3 - 6 years experience in social media marketing and/or PR
  • The ideal candidate has experience in outreach, sales, grassroots, social media, digital PR, buzz building and building sustainable communities
  • Be an avid user of social media platforms and have a proven background building a quality online following for a business
  • Understand emerging platforms, online communities and industry trends to identify opportunities
  • Must be adaptable to change and have the ability to multi-task
  • Strong organizational skills and communication skills a must
6

Influencer Marketing Manager Resume Examples & Samples

  • Serve as Synergist connecting all Marketing partners, Creative Agencies, Public Relations etc. to the Influencer Marketing work and team
  • Mange timelines, content calendars and influencer cast creative content
  • Strategically build campaign influencer content roll-out documents and information for internal approval (in partnership with agency or separately with influencer directly)
  • Schedule content review meetings, casting meetings and recap meeting check-points ensuring all key partners are in attendance
  • Manage casting vetting process with partners internally and externally
  • Build and manage influencer marketing best practice process toolkit
  • Provide project management & logistics layer cross-functionally when an influencer is involved
  • Serve as liaison to paid media team to ensure assets are executed properly on paid media channels
  • Manage budget and promo maintenance
  • Must work cross-functionally to connect all teams to ensure all influencer needs are represented in programs and deadlines are met
  • Must have insight and experience managing budgets
  • Has the ability to work independently, multitask under pressure, manage a varied, high-volume workload efficiently and smoothly
  • Has the ability to independently exercise sound judgment to make sound decisions
  • Ensures prompt communication throughout campaigns to influencers and internal partners
  • Needs to be able to find quick answers on product availability with insight into set dates and mark down dates
  • Needs to be able to coordinate shipping product out quickly for influencers to get in time to shoot content
  • Needs to be able to juggle many emails at once, with attention to detail so as to not miss changes, or revisions to the plan
  • Needs to be able to respond quickly and be flexible as things shift
  • Works closely with influencers, agents, casting agencies, scouts, marketing agencies and Target so much have strong written and verbal communication skills