Advertising Marketing Manager Resume Samples

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SK
S Koss
Sean
Koss
8092 Jovani Well
Houston
TX
+1 (555) 419 6474
8092 Jovani Well
Houston
TX
Phone
p +1 (555) 419 6474
Experience Experience
09/2016 present
Phoenix, AZ
Marketing Manager of Advertising & Ad Operations
Phoenix, AZ
Marketing Manager of Advertising & Ad Operations
09/2016 present
Phoenix, AZ
Marketing Manager of Advertising & Ad Operations
09/2016 present
  • Manage and supervise advertising operations team
  • Develop relationships with external/internal agencies and stakeholders
  • Support framework for first party remarketing efforts
  • Support management in cross marketing initiatives
  • Develop and maintain QA best practices. Help maintain data and tracking integrity
  • Assist with facilitation of internal and external site tag requests related to advertising
  • Oversee technical troubleshooting internally and with third party vendors
11/2011 07/2016
Philadelphia, PA
Business Advertising Marketing Manager
Philadelphia, PA
Business Advertising Marketing Manager
11/2011 07/2016
Philadelphia, PA
Business Advertising Marketing Manager
11/2011 07/2016
  • Manages and oversees Business specific national campaigns within established budgets and timelines
  • Provides guidance / leadership on Business Advertising strategy, creative feedback, brand positioning, and implementation on all campaigns
  • Interacts with vendors to produce Business Advertising promotional material
  • Prepares / responsible for senior-level Business advertising related presentations for executive management
  • May participate in the development of Business Advertising functional strategy
  • Interfaces with multiple senior-level partners across the organization including Marketing business units, Legal, Brand, Product, etc
  • Oversees the planning, development, management and coordination of all Business Advertising solutions to help businesses promote the sale of business products and further business sales objectives
08/2005 08/2011
Phoenix, AZ
Marketing Manager, Display Advertising
Phoenix, AZ
Marketing Manager, Display Advertising
08/2005 08/2011
Phoenix, AZ
Marketing Manager, Display Advertising
08/2005 08/2011
  • Create innovative advertising programs which leverage cutting edge marketing technologies such as demand-side platforms, advanced behavioral targeting and dynamic creative generation
  • Manage daily campaign performance and continuously identify opportunities to optimize
  • Develop and manage campaigns across a variety of technology platforms, inventory sources, and ad formats, leveraging both internal and external opportunities
  • Implement and manage a portfolio of programmatic campaign initiatives
  • Partner across finance, technology, and creative teams to plan, test, optimize, and grow display campaigns
  • Define success criteria, design structured and often sophisticated campaign tests, and analyze test and ongoing campaign results
  • Communicate with internal teams to showcase results and identify best practices
Education Education
Bachelor’s Degree in Natural Curiosity
Bachelor’s Degree in Natural Curiosity
North Carolina State University
Bachelor’s Degree in Natural Curiosity
Skills Skills
  • Ability to quickly diagnose and troubleshoot emergent issues
  • Strong understanding and demonstrated expertise in campaign tracking and management across display (direct and brand), Affiliate, SEM, SEO, Social, email
  • Ability to work with remote management
  • Strong understanding of online advertising trends, concepts and metrics
  • Strong understanding of advertising industry from agency or publisher side
  • Exceptional written and verbal communication skills (specifically the ability to communicate technical information to non-technical audiences)
  • Demonstrated ability to work with broad range of internal and external clients
  • Excellent problem solving skills
  • Well organized with superb attention to detail
  • Experience working within Tableau
Create a Resume
1

Marketing Manager, Native Advertising Resume Examples & Samples

  • Proficiency with Excel
  • Demonstrated success in managing budgets and driving effective performance from paid media
  • Demonstrated success in content marketing
  • Experience with social media a plus
2

Advertising Marketing Manager Resume Examples & Samples

  • Responsible for building the generic value proposition (Go to Market), evangelism of best practices and create and supporting local Marketing (Sales Support) on creating customer-ready proposals and offers
  • 5-10 years combined experience in MOBILE ADVERTISING VENDOR, whether at start-ups or larger organisations focused on carrier REVENUE GENERATION services
  • You will ideally have a background in product management and product marketing in high growth mobile services business. Having a good understanding of mobile advertising, value added services, pre-paid carrier environment, you will be instrumental in defining both organic and inorganic regional growth initiatives
3

Marketing Manager of Advertising & Ad Operations Resume Examples & Samples

  • Manage and supervise advertising operations team
  • Serve as internal expert on all things ad server/serving
  • Train new hires on platform and set up
  • Work with internal channel teams, global marketing managers and agency partners to understand campaign needs. Provide strategic thought leadership and consult on media set up across
  • Oversee campaign implementation through to completion
  • Develop and maintain QA best practices. Help maintain data and tracking integrity
  • Oversee technical troubleshooting internally and with third party vendors
  • Assist with facilitation of internal and external site tag requests related to advertising
  • Develop relationships with external/internal agencies and stakeholders
  • Support management in cross marketing initiatives
  • Support framework for first party remarketing efforts
  • Live Go-Daddy’s values and culture
  • Thrive in a fast-paced, metrics-driven, innovative, results oriented environment
  • 5-7 years of online experience in Advertising Operations
  • Strong understanding of advertising industry from agency or publisher side
  • Hands on experience with ad server (Sizmek)
  • Strong understanding of online advertising trends, concepts and metrics
  • Strong understanding and demonstrated expertise in campaign tracking and management across display (direct and brand), Affiliate, SEM, SEO, Social, email
  • Exceptional written and verbal communication skills (specifically the ability to communicate technical information to non-technical audiences)
  • Experience working within Tableau
  • Excellent problem solving skills
  • Can rapidly adapt to new processes and learn new systems
  • Ability to quickly diagnose and troubleshoot emergent issues
  • Well organized with superb attention to detail
  • Ability to work with remote management
  • Demonstrated ability to work with broad range of internal and external clients
4

Business Advertising Marketing Manager Resume Examples & Samples

  • Oversees the planning, development, management and coordination of all Business Advertising solutions to help businesses promote the sale of business products and further business sales objectives
  • Consults with other areas of management or business units, sales departments, and advertising agencies to leverage Business Advertising marketing communications tactics, including but not limited to web marketing, social, TV, radio, out-of-home, print, trade show activity and direct marketing
  • Manages the preparation of Business sales aids and advertising and public relations projects as well as recommends the media best suited to sell specific Business products or services
  • Interacts with vendors to produce Business Advertising promotional material
  • May participate in the development of Business Advertising functional strategy
  • Manages and oversees Business specific national campaigns within established budgets and timelines
  • Interfaces with multiple senior-level partners across the organization including Marketing business units, Legal, Brand, Product, etc
  • Provides guidance / leadership on Business Advertising strategy, creative feedback, brand positioning, and implementation on all campaigns
  • Manages relationships of advertising agency of record, or YellowFan Studios internal agency, communicating with key senior members of the appropriate teams
  • Utilizes strategic and analytical skills to deliver Business advertising reporting through the use of key metrics
  • Prepares / responsible for senior-level Business advertising related presentations for executive management
  • Three years of experience leading B2B advertising
  • Three years of experience leading advertising agency resources
  • Three years of experience developing and implementing marketing strategy and plans for business
  • Three years of experience in program/project management
  • Proven ability to translate and convey tech marketing messagees into advertising that deliver results
  • Knowledge of business customer segment, sales channels and business solutions
  • Strong experience in preparing material for senior executive level presentations
  • Strong inter-personal and relationship development skills, including ability to effectively lead in a matrix-management environment
  • Excellent client management leadership skills
  • Positive attitude and eagerness/aptitude to learn and apply new skills
  • Three years of experience in Marketo or other marketing automation software
  • Three years of understanding of / experience with SalesForce.com
  • Three years of experience with Sprint G2M system and processes
  • Three years of in email and/or direct mail design
5

Senior Marketing Manager, Display Advertising Resume Examples & Samples

  • 5+ years in online and/or consumer marketing, preferably with online retail experience
  • Strong analytic and quantitative skills, especially with respect to experimental design and analysis
  • Track record of performance excellence
  • Has relentlessly high standards
  • Experience managing Youtube campaigns
6

Marketing Manager, Display Advertising Resume Examples & Samples

  • Engage with internal business teams to identify digital opportunities, define success metrics, and develop scalable digital programs
  • Create innovative advertising programs which leverage cutting edge marketing technologies such as demand-side platforms, advanced behavioral targeting and dynamic creative generation
  • Implement and manage a portfolio of programmatic campaign initiatives
  • Deliver against project plans and deliverables on time and on budget
  • Define success criteria, design structured and often sophisticated campaign tests, and analyze test and ongoing campaign results
  • Develop and manage campaigns across a variety of technology platforms, inventory sources, and ad formats, leveraging both internal and external opportunities
  • Partner across finance, technology, and creative teams to plan, test, optimize, and grow display campaigns
  • Manage daily campaign performance and continuously identify opportunities to optimize
  • Communicate with internal teams to showcase results and identify best practices
  • 3+ years of interactive advertising or campaign management media buying and planning experience
  • Demonstrated success developing digital advertising campaigns that drive to and achieve defined KPI’s
  • Significant experience leveraging other online marketing channels to drive B2C customer acquisition, lead generation and/or revenue generation preferred
  • 1+ year of experience with digital advertising platforms such as, AdWords, DoubleClick, Atlas, etc
  • Advanced Excel skills