Engagement Marketing Manager Resume Samples

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NP
N Purdy
Nathan
Purdy
1664 Hilpert Dale
Phoenix
AZ
+1 (555) 108 1844
1664 Hilpert Dale
Phoenix
AZ
Phone
p +1 (555) 108 1844
Experience Experience
11/2014 present
New York, NY
Senior Marketing Manager, Member Engagement
New York, NY
Senior Marketing Manager, Member Engagement
11/2014 present
New York, NY
Senior Marketing Manager, Member Engagement
11/2014 present
  • Oversee and manage marketing budget to deliver against engagement goals
  • Develop project management process to coordinate, track & report on multiple elements of the campaign elements
  • Translate business goals into marketing objectives and strategies that facilitate business growth by leveraging insights from data and setting clear metrics for success
  • Orchestrate multi - media marketing campaigns that include digital, social, mobile, collateral, direct mail, etc. across enterprise - wide teams and external agencies
  • Collaborate to identify, select and onboard new agency partners for member engagement campaigns
  • Create campaign communication strategy that drives consistency across touch - points and meets health literacy guidelines
  • Lead high priority enterprise - wide initiatives, collaborating across the organization, setting clear direction and influencing senior management to adopt new solutions
10/2008 08/2014
Dallas, TX
Marketing Manager New Customer Engagement Analytics
Dallas, TX
Marketing Manager New Customer Engagement Analytics
10/2008 08/2014
Dallas, TX
Marketing Manager New Customer Engagement Analytics
10/2008 08/2014
  • Respond to and resolve data mining performance issues. Monitor data mining system performance and implement efficiency improvements
  • Work with business domain experts and application developers to identify data relevant for analysis
  • Work with application developers to extract data relevant for analysis
  • Collaborate with unit managers, end users, development staff, and other stakeholders to integrate data mining results with existing systems
  • In conjunction with data owners and department managers, contribute to the development of data models and protocols for mining production databases
  • Manage and/or provide guidance to junior members of the team
  • Provide and apply quality assurance best practices for data mining/analysis services
01/2003 08/2008
New York, NY
Customer Engagement Marketing Manager
New York, NY
Customer Engagement Marketing Manager
01/2003 08/2008
New York, NY
Customer Engagement Marketing Manager
01/2003 08/2008
  • Under direction of the Sr. Mobile Manager, establish mobile marketing goals (push and SMS), that include test campaigns to drive engagement, and tickets sales
  • Develop content strategy and work with content services teams to curate and deliver subject matter for a highly technical audience
  • Oversee the development and guide the implementation of programs designed to engage and improve customer relationships
  • Work with Social Media, Legal, and external teams to launch engaging campaigns, promotions and sweepstakes
  • Collaborate with product marketing and subscriber platform teams to develop a life cycle engagement vision and strategy, including contact strategies, audience and targeting work, ongoing testing, and optimizing content
  • Report on push marketing efforts via automated internal systems; create benchmarks for push messaging as new campaigns are launched; communicate all test results and learnings to internal marketing, mobile, product, and data analysis teams
  • Continually set up A/B tests to ensure copy, timing of message, frequency of message, and other factors are optimized; conduct clear and in depth analysis of performance metrics
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Strayer University
Bachelor’s Degree in Marketing
Skills Skills
  • Excellent written and verbal communication and presentation skills; good listener
  • Ability to identify and regularly engage internal stakeholders
  • Practical experience with email marketing on enterprise level, and marketing automation software; social media and email channel management experience
  • 3-5 years of experience with digital campaign development and management, customer activation and retention, and online marketing
  • Engaged and organized, with solid project management skills and the ability to work under tight deadlines in a fast-paced environment, and maintain an attention to detail
  • Thorough understanding of customer segmentation, targeted marketing, and behavioral targeting
  • Collaborate closely with central PUK Digital and Operations teams to utilise expertise and best practice
  • Experience building and managing retention loyalty marketing programs
  • Experience with the analysis of marketing campaign results, including recommendations for strategic and tactical changes
  • Research, recommend and manage affiliate and online advertising programmes for Higher Education
Create a Resume
1

Marketing Manager New Customer Engagement Analytics Resume Examples & Samples

  • Develop and plan required analytic projects in response to business needs
  • Work with business domain experts and application developers to identify data relevant for analysis
  • Work with application developers to extract data relevant for analysis
  • Create data definitions for new database file/table development and/or changes to existing ones as needed for analysis
  • Develop new analytical methods and/or tools as required
  • Adhere to change control and testing processes for modifications to analytical models
  • Respond to and resolve data mining performance issues. Monitor data mining system performance and implement efficiency improvements
  • Manage and/or provide guidance to junior members of the team
  • Bachelor's degree in a quantitative discipline such as business, finance, economics, engineering, or mathematics). MBA preferred
  • 6+ years analytics experience within marketing, finance or risk analysis. Finance services industry experience preferred
  • Proficiency in critical thinking and problem solving
  • Strong understanding of data mining models, structures, theories, principles, and practices, including machine learning, statistics and text mining techniques
  • Excellent knowledge of data mining / predictive modeling tools such as SAS, SPSS, etc
  • Hands-on coding / implementation of algorithms for data mining
  • Strong familiarity and experience with data preparation and processing such as assessment of data quality, new variable creation, variable selection, etc
2

Marketing Manager Early Engagement Resume Examples & Samples

  • Develop and implement early activation strategy including process and communication improvements and achieve target activation rate for various products and offers
  • Manage early engagement customer communications for all touch points to ensure streamlined, integrated approach that aligns to Acquisition, Portfolio and Franchise positioning
  • Manage and implement Proactive Trigger campaigns to encourage early spend, increase activation rates and create a high level of engagement with customers
  • Review and optimise cross sell opportunities that meet customer needs and add value to Business and Franchise goals
  • Develop a relevant and educational journey tailored to customer segments and deliver early engagement behavioural KPIs in spend, utilisation and ANR
  • Champion customer experience through early engagement process to achieve NPS30+ goal
  • Manage budget and deliver performance reporting for specific programs
  • Develop strong Stakeholder relationships to enable successful implementation of early engagement strategies
  • Excellent project management skills and the ability to deliver to deadlines in challenging, fast-paced environment
  • Good negotiation and interpersonal skills. Strong interpersonal, negotiating, influencing and leadership skills
  • Strong communication, presentation and time management skills
  • Ability to champion change
  • Strong analytical and numeracy skills
  • Results driven and highly motivated individual
3

Technical Engagement Marketing Manager Resume Examples & Samples

  • Lead and develop the testing, experiment and measurement framework by which we develop best in class engagement campaigns that will span multiple channels
  • Define, test, and evaluate growth opportunities for a global engagement marketing team focused on activating and re-activating users
  • Partner with product, data science and engineering to scale marketing wins by tracking performance, impact and optimization opportunities in a scalable way
  • Be prepared to do analytical deep dives that drive business critical insight
  • Be a key enabler for empowering our team to scale our engagement marketing efforts around the world
  • Identify techniques to continuously improve and streamline analytic processes both for internal team and global partners
4

Customer Engagement Marketing Manager Resume Examples & Samples

  • Optimize direct email marketing products by implementing targeting methods based on analyses of consumer behavior and campaign performance metrics; develop strategies to drive sales and engage fans throughout event lifecycles
  • Support email campaign delivery to complete audience segmentation, content aggregation, QA and deployment of custom live event campaigns
  • Under direction of the Sr. Mobile Manager, establish mobile marketing goals (push and SMS), that include test campaigns to drive engagement, and tickets sales
  • Continually set up A/B tests to ensure copy, timing of message, frequency of message, and other factors are optimized; conduct clear and in depth analysis of performance metrics
  • Work with Social Media, Legal, and external teams to launch engaging campaigns, promotions and sweepstakes
  • Experience with best practices for mobile push & SMS marketing
  • Appetite to grasp complex business requirements, and maintain attention to detail
5

Communities & Digital Engagement Marketing Manager Resume Examples & Samples

  • Proven digital marketing experience
  • Familiarity with various digital marketing systems including Web Trends/Google Analytics/CMS/Email/CRM
  • Social media marketing expertise
  • Creative sense, copywriting
  • Proficiency in spreadsheet software (e.g. MS Excel)
  • Numerical aptitude
  • Excellent time and organizational management skills
  • Experience of digital marketing
  • Experience of developing digital marketing plans and activities
  • Analytics and reporting and demonstrating ROI of marketing activity
6

Field Engagement Marketing Manager Resume Examples & Samples

  • Seller Enablement: Own our priority conversations program. Work in partnership with Services Sales Excellence to identify and land prioritized content with the US Services sales field. Partner with readiness team to ensure our sellers are equipped to sell on our value prop
  • Customer Evidence: Work in partnership with WW Services to drive/land/design Customer Evidence program in the US. Key goals of the program is to recruit new case studies on prioritized scenarios, attach case studies to internal/external marketing campaigns and fulfill evidence for top deals
  • Cross-segment Awareness: Own and drive a new initiative around Internal Marketing, highlighting the services value proposition and educating all employees in the US subsidiary on the value of Services and our success stories
7

Marketing Manager, Customer Engagement Resume Examples & Samples

  • Bachelor’s degree required, preferably in Marketing or Business
  • 5-7 years of relevant work experience in online/digital marketing with specific experience in audience development and audience segmentation; content publishing and/or healthcare experience a plus
  • Minimum of 3 years online direct marketing experience developing lead-generating customer acquisition programs
  • Expertise in specific marketing functions, including digital advertising, digital asset development, creative design & copywriting development
  • Expansive knowledge of website analytics tools and previous experience utilizing marketing automation platforms
  • Experience with SEO/SEM software tools
  • Microsoft Office (Outlook, Word, Excel, PowerPoint) proficiency required
  • Experience in managing budgets and vendors
  • Up to 10% travel required
8

Digital Engagement Marketing Manager Resume Examples & Samples

  • Develop and implement digital demand generation programs based upon organizational strategies, goals and needs
  • Research and identify marketing tactics to be included in the overall marketing mix
  • Stay abreast of emerging digital technologies, approaches and strategies that drive revenue growth and marketing efficiencies
  • Work with segment, channel and regional marketing teams to drive engagement from the sales teams as well as on account based marketing efforts
  • Manage global webcast calendar and operations for webcasts on various platforms
  • Manage multiple third party vendors and accompanying budget
  • Use analytics in partnership with marketing operations, product marketing, web development and the campaign team to continuously audit and improve lead generation efforts
9

Customer Engagement Marketing Manager Resume Examples & Samples

  • Must be a Customer advocate with experience of conducting Customer Research
  • Excellent Communication skills written and verbal. Particularly regarding Customer Communication
  • Project Management Skills - Including Stakeholder Management, Influencing and Prioritization
  • Experience of working with Creative agencies and developing collateral
  • Ability to understand the financial implications of Campaigns
  • Strong people management skills
  • Ability to use judgment and make informed decisions
  • Minimum 3 years Marketing experience
  • Ability to work on Cross functional projects
  • Good Microsoft skills
  • Ability to manage a budget
  • Positive attitude and strong team player
10

Senior Marketing Manager, Member Engagement Resume Examples & Samples

  • Develop consumer strategy and lead initiatives that help members maximize their health plan benefits and deliver against Net Promoter Score® goals
  • Lead high priority enterprise - wide initiatives, collaborating across the organization, setting clear direction and influencing senior management to adopt new solutions
  • Translate business goals into marketing objectives and strategies that facilitate business growth by leveraging insights from data and setting clear metrics for success
  • Orchestrate multi - media marketing campaigns that include digital, social, mobile, collateral, direct mail, etc. across enterprise - wide teams and external agencies
  • Collaborate to identify, select and onboard new agency partners for member engagement campaigns
  • Create campaign communication strategy that drives consistency across touch - points and meets health literacy guidelines
  • Develop project management process to coordinate, track & report on multiple elements of the campaign elements
  • Route & track campaign materials through legal and key stakeholder approvals
  • Identify new ideas, technologies and solutions to meet emerging consumer needs, leveraging competitive assessments and consumer insights
  • Oversee and manage marketing budget to deliver against engagement goals
  • 5+ years of strategic marketing leadership
  • Project management experience, with the ability to prioritize and meet deadlines within specified time constraints
  • Experience leading cross - functional teams to deliver results on complex initiatives
  • Ability to work collaboratively and influence across levels in an entrepreneurial and highly matrixed environment
  • Proven success managing multiple agency and external vendor relationships
  • Experience with Digital and database marketing to reach customized target segments
  • Must be located within commutable distance to the Minnetonka office
  • Experience in retail or consumer driven industry
  • Agency background
11

Engagement Marketing Manager Resume Examples & Samples

  • Own creation and execution of integrated marketing and communications plans across multiple channels (e.g., email, on-site, social) for the Amazon Echo
  • Develop a cross-functional team from multiple business groups and functional areas to deliver high impact programs/projects
  • Several years of relevant work experience in e-commerce, online merchandising and consumer marketing/sales
  • Bachelor’s degree is required; Master’s Degree preferred
  • Strong influencer with excellent verbal and written interpersonal skills
  • Self-motivated and comfortable working with minimal supervision
  • Be comfortable in getting hands dirty to get things done
  • Ability to leverage insights (qualitative and quantitative) to design and implement innovative engagement programs
  • Master Degree in a related field
12

Senior Marketing Manager, Engagement Resume Examples & Samples

  • Build engagement strategies that drive repeat purchasing at our Campus locations, across different services and categories
  • Manage a team of marketers to develop the best marketing experience for our customers
  • Develop and execute engagement marketing strategies across on- and offline channels
  • Partner across internal teams to develop and implement innovative customer experiences
  • 8+ years of relevant work experience in consumer marketing, including at least 4 years of experience in retail marketing
  • 2+ years of management experience
  • Experience with CRM systems
  • High comfort level with current marketing measurement practices and attribution methods, particularly in offline channels
  • Strong creative eye
  • Proven ability to develop and execute measurable, scalable marketing programs
  • Proven ability to identify, analyze, and solve ambiguous problems independently and with a close eye to detail
  • Superior written and verbal communication skills, and ability to navigate a complex and unstructured cross-functional environment
13

Senior Product Marketing Manager, Engagement Resume Examples & Samples

  • Own creation and execution of integrated marketing and communications plans across multiple channels (e.g., email, on-site, social) for Amazon Fire TV
  • Develop marketing programs from internal and external partners to best address customer engagement needs
  • Lead a cross-functional team from multiple business groups and functional areas to deliver high impact programs/projects
  • Own the analysis, reporting, and optimization of our engagement marketing channels
  • 7+ years of relevant work experience in e-commerce, online merchandising and consumer marketing/sales
  • Bachelor’s degree is required
  • 5-7 years xperience using data to drive decisions, and to plan for and test different marketing campaigns and their effectiveness
  • 5-7 years experience in successfully taking ownership and delivering results in a fast-paced and dynamic business environment
  • 5-7 years demonstrable relevant professional experience in customer relationship marketing, including experience in the areas of email, social, viral and buzz marketing
  • 5-7 years experience in leveraging insights (qual and quant) to design and implement innovative engagement programs
  • A demonstrated history of success in data intensive quantitative analysis and recommendations. Ability to use data and metrics to back up assumptions and concepts
14

Engagement Marketing Manager Resume Examples & Samples

  • Strategize and deliver compelling retention marketing initiatives and programs
  • Analyze and have a deep understanding of business metrics
  • Work cross collaboratively with several stakeholders to accomplish goals
  • Be resourceful and a self starter who is passionate about engaging customers and building a strong retention business
  • 7-10+ years’ experience in a related role (e.g. online/digital marketing, marketing operations, account management), with experience in engagement or retention marketing
  • Experience with analytical tools (e.g. Excel pivot tables, Tableau)
  • Experience with marketing automation
15

Lifecycle Engagement, Marketing Manager Resume Examples & Samples

  • Have experience developing and implementing customer communication strategies and campaign including all components - legal compliance, scheduling, targeting, design testing, and measurement of CTRs and engagement metrics
  • Have experience across both customer-facing and internal business process programs
  • Are a technical whiz, and have an enthusiasm for understanding a technical product portfolio so you can develop compassion for customers and speak their language
  • Have prior experience with Atlassian products
16

Global Engagement Marketing Manager Resume Examples & Samples

  • Develop social engagement campaigns that build our Moto brand into a strong and impactful consumer brand. Get consumers to participate and promote our brand and branded stories
  • Connect with the social marketing teams around the world to build a 2way interaction that makes local campaigns stronger with the right support and apply DORA (do once repeat anywhere) to take best practices to other geos
  • Define a content marketing strategy and build the content to elevate us from product focused communication on social to a highly relevant brand for our target audience
  • Work as a duo with the Social Media manager to optimize content and channel strategy
  • Build a brand community that wants to interact with our brand and spread. Learn from existing successful initiatives and globalize them where possible
  • Work with the Lenovo brand team on using influencers to talk about Moto and amplify their impact
  • Bachelor's Degree in Marketing, Communications, Journalism or Public Relations
  • 7+ years experience in marketing communications, social media and/ or marketing
  • Ready to travel and work in a multi time zone environment
  • Proven track record in designing, executing and tracking successful marketing campaigns across key digital disciplines/platforms, including: social media, user, Search Engine Marketing (SEM), Search Engine Optimization (SEO), integrated marketing campaigns, display banner advertising, mobile marketing, user­-generated content, direct marketing
  • Strong knowledge in social media platforms, especially Facebook, Twitter, Pinterest, YouTube, and Instagram, with a strong sense of different community behaviors and experience using social media to drive ROI and business goals
  • Creative mind that can brief, steer and evaluate an agency network
  • Experience working with global lifestyle brands
  • Proficient in social media and multimedia content creation ­Experience with presentation development and creative design
  • Confident in providing counsel and able to make a persuasive argument to all levels of employees, executives or work partners ­
  • Team player - comfortable working within a matrixed/leadership team
17

Senior Marketing Manager, Customer Engagement Resume Examples & Samples

  • Develop the customer engagement strategy & experiences for Signature Stores and direct its execution with local Field teams and agencies
  • In partnership with the Field, lead research, recommendation & management of the rotating product assortment including local product, cutting edge “Spotlight” technology & define Gear strategy in Signature. Closely monitor product assortment performance, provide weekly reporting & recommendations for category adjustments
  • Working with Store Design & Merchandising, define timing for store design refreshes, manage budget
  • Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain resolution
  • Ability to assess and implement successful, focused, integrated retail experience plans
  • Knowledge of new Marketing development processes, go to market strategies, and Marketing life cycle management
  • Knowledge of financial drivers, experience in managing return on investment objectives. Ability to create forecasts, financial models and budgets
  • Bachelors Degree
18

Product Marketing Manager, Prime Engagement Resume Examples & Samples

  • Develop strategies to scale Prime members’ benefit usage, using Amazon’s newest marketing tools and propose plans to executives
  • Work very closely with the US Prime team to run various closed-loop content optimization and scale Prime benefit usage. There will be US/JP conference call at least twice a week
  • Plan and implement innovative new marketing tools/products or programs by working with the US team or Japan Mobile team
  • Work closely with Prime benefit partners (e.g., Prime Video, Prime Music, Prime Now etc.) to leverage new marketing technologies to drive benefit usage
  • Work closely with online marketing channels such as Email, Social, and Display to reach Prime members off-Amazon and increase customer actions that yield high downstream value
  • Partner with Finance and Analytics teams to dive deep into metrics, identify growth drivers or problems, and act on improvement opportunities
  • Passion for metrics and quantitative analysis, and ability to turn analysis into actionable marketing plans
  • Bachelor’s degree in Business, Marketing, Computer Science, Mathematics, Statistics, Finance, or equivalent work experience required
  • 3+ year of website or online advertising optimization experience. Note: If you are familiar with A/B testing, Landing Page Optimization, Email marketing, Ad Optimization, or Retargeting Ads, you are a preferred candidate
  • Hands-on data analysis experience is a plus. Note: If you are familiar with or have used SQL, ETL, Redshift and/or Tableau, you are a preferred candidate
  • Experience working with teams outside of Japan
19

Senior Engagement Marketing Manager Resume Examples & Samples

  • Oversee all aspects of TVOD’s home page, superheros, carousels, landing pages and measurement activities across all devices
  • Work closely with our email merchandiser to drive program improvements to completion
  • Develop integrated merchandising campaigns that drive customer interest in TVOD titles
  • Develop testing plans for different customer segments and for the merchandised customer experience across all devices
  • Create dashboards that illustrate progress against goals, and report on weekly, monthly, quarterly, and ad hoc reporting metrics through the using custom business analytics tool. Some familiarity with SQL is a plus
  • Oversee development of strong Amazon-approved campaign copy that is appealing to customers
  • Lead primary research related to merchandising and customer engagement
  • Work closely with his or her cross-functional counterparts in engineering, vendor management, UX, personalization, product management, finance, and SVOD merchandising to ensure the operations team and systems are supporting the broader growth and customer oriented goals of the team
  • Develop partnerships – both internal and external – and lead test construction and deployment to help drive towards business goals
  • Bachelors degree is required, MBA preferred
  • 8 – 15 years of professional experience in merchandising, online marketing, lifecycle/email/CRM marketing or engagement marketing. At least 6 years of digital experience required. Acquisition marketing experience is a plus
  • Strong analytical and quantitative skills; ability to work with business owners to define key business questions and to build data sets that answer those questions
  • Experience working with external partners and stakeholders to meet deliverable requirements
  • Demonstrated success in achieving aggressive short, medium and long-term goals
  • Strong leader who can prioritize well and communicate clearly across all levels of the organization with a proven ability to influence others
  • Demonstrated bias for action with strengths in problem solving, issue-resolution, ability to work in a deadline driven work environment, attention to detail, and ability to multitask
  • Demonstrated ability to understand and discuss technical concepts, schedule tradeoffs and evaluate opportunistic new ideas with technical employees
  • At least 5 years of leadership and team management experience
  • Acquisition marketing experience is a plus
  • Market research experience preferred
20

Marketing Manager, Customer Engagement Resume Examples & Samples

  • Plan, develop, and launch campaigns to support AHS service launches and events
  • Develop, design, implement, and measure website merchandising marketing campaigns
  • Manage and oversee the site merchandising experience across AHS website
  • Manage the AHS email and push notification programs with an emphasis on testing copy, content, and targeting and automating successful campaigns
  • Lead SEO efforts including external partnerships, site enhancements, testing, and reporting
  • Conduct qualitative and quantitative customer research and develop a deep understanding of the customer experience on our site
  • Analyze campaign performance and optimize based on acquisition, engagement and retention goals
  • Use data to perform A/B tests on campaign messaging, landing destination, image etc. to optimize and improve marketing content
  • Demonstrated experience using analytical to measure online marketing performance, determine improvements and innovations, and make adjustments accordingly
  • Experience optimizing marketing campaigns to continuously improve program engagement
  • Proven experience working with industry tools and analytics packages, including web analytics, targeting, testing, and content management platforms
  • Experience leading cross-functional projects internally and externally
  • Outstanding attention to detail and project management skills with ability to deliver results in a fast-paced, ambiguous environment
  • Bachelor’s Degree in Marketing, Advertising, or equivalent experience in the industry
  • Ability to edit basic HTML and XML
21

Senior Marketing Manager, Engagement Resume Examples & Samples

  • Drive Lifecycle programs including onboarding, retention, and win-back
  • Create and execute a comprehensive marketing strategy to engage customers with Prime Video and improve retention across web, mobile and TV applications
  • Provide input/create plans with measurable, scalable, and innovative campaigns to meet customer engagement goals
  • Own and present to senior leadership key performance metrics around customer engagement, usage and retention
  • Act as liaison to internal partner teams such as Prime and Retail teams
  • Collaborate with other parts of the Prime Video org including Central Marketing/Engagement, Product Management, Business Intelligence, Design, Studios and other locales to develop customer-obsessed marketing strategies
  • 5+ years of relevant senior level experience in in online and/or consumer marketing, preferably with content subscription services and/or business management/consulting
  • Bachelor Degree or certificate of completion of studies
  • Fluent written and spoken Spanish and English
  • 10+ years relevant business experience
  • Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs
  • Experience in the Media and TV industry/space strongly preferred; experience with online retail a plus
22

Customer Engagement Marketing Manager Resume Examples & Samples

  • Oversee the development and guide the implementation of programs designed to engage and improve customer relationships
  • Develop content strategy and work with content services teams to curate and deliver subject matter for a highly technical audience
  • Collaborate with product marketing and subscriber platform teams to develop a life cycle engagement vision and strategy, including contact strategies, audience and targeting work, ongoing testing, and optimizing content
  • Work with the Business Intelligence team to define the right measurement of retention and stimulation performance, and provide information to business leadership on performance
  • Apply data and qualitative information gathered from a variety of sources to promote engagement initiatives based on customer insights
  • Recommend new ideas and innovations to grow and improve our relationship with current customers
  • 3-5 years of experience with digital campaign development and management, customer activation and retention, and online marketing
  • Bachelor's degree in marketing, or a closely related field
  • Engaged and organized, with solid project management skills and the ability to work under tight deadlines in a fast-paced environment, and maintain an attention to detail
  • Thorough understanding of customer segmentation, targeted marketing, and behavioral targeting
  • Practical experience with email marketing on enterprise level, and marketing automation software; social media and email channel management experience
  • Experience building and managing retention loyalty marketing programs
  • Experience with the analysis of marketing campaign results, including recommendations for strategic and tactical changes
  • Ability to identify and regularly engage internal stakeholders
  • Excellent written and verbal communication and presentation skills; good listener
  • Familiarity with Red Hat's portfolio of solutions and open source software business models
23

Marketing Manager, Industry Engagement Resume Examples & Samples

  • Industry Engagement
  • Lead and develop a comprehensive industry engagement strategy to increase CHEP’s solutions business through industry associations and other industry-related opportunities
  • Drive CHEP brand and message through industry associations, identifying promotional and speaking opportunities that optimize ROI
  • Identify and execute on opportunities for customer engagement, hospitality or public speaking that optimize event ROI
  • Very strong project management skills, organizational skills and attention to detail
  • Proven experience and solid judgment in planning and accomplishing goals
  • Familiar with a broad range of the event concepts, practices and procedures
  • Follow up and commitment to flawless execution
  • Ability to perform ROI analysis and manage a budget
  • Ability to work in a fast-paced, flexible environment
  • Self-motivated, passionate, flexible and able to work independently
  • Ability to interface with customers and prospects in a sales support capacity
  • Solid understanding of how to best leverage social media to connect with customers
  • Undergraduate degree required, BA/BS in Marketing, Advertising or Business Admin
  • 5-7 years’ experience in trade show, conference and event planning
  • Working knowledge of MS Office Suite and Microsoft Project
  • Experience with Hootsuite, Adobe Suite a plus
  • Must be effective in collaboration
  • Knowledge, experience with social media
  • Proven financial/budget management
  • Strong research and analysis skills
  • Ability to work cross functionally in a loosely structured environment
  • New business or new market development experience
  • Experience in highly competitive markets
  • Outgoing, high energy personality
  • Ability to interface with executive team
  • Knowledge of B2B sales and service industries
  • Ability to travel frequently (approx. 25%)
24

Senior Engagement Marketing Manager Resume Examples & Samples

  • Ownership of marketing programs, including conceptualizing, building, executing and analyzing adoption and engagement marketing programs across all outbound marketing channels (Email, Amazon Owned pages across app and desktop), making continuous improvements based on performance, trends, and insights
  • Increase awareness and adoption of Amazon Music by developing and iterating on customer segmentation, designing innovative marketing tactics for email and online channels and understanding the end-to-end life cycle funnel and attribution metrics to shape marketing and messaging
  • Partner with product and technology teams to build a roadmap and execute projects that lead to increased engagement from active customers as well as lapsed customers
  • Liaise with international teams to leverage and share best practices and testing plans and serve as a model for existing international markets
  • Excellent communication (verbal and written) and collaboration skills and present high quality documents to leadership
  • Experience influencing multiple stakeholders and leading cross functional teams (Product Managers, Analysts, Merchandisers, and other Marketers)
  • Strong analytical and quantitative skills including the ability to use customer research, hard data, and metrics to back up intuition and assess the efficacy of marketing programs
  • 8+ years of relevant work experience in online marketing, marketing communications, product management, and/or consumer products and services
  • Proven track-record of managing and delivering life cycle programs identifying customer actions and conversions for each stage and achieving those KPIs via Email and other Amazon owned channels
  • Experience managing engagement and retention focused programs leveraging email platform and onsite tools, web analytics including clickstream metrics to evaluate online customer behavior, expertise in A/B testing and optimizations
  • Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements
  • Strong data management skills Excel; experience with SQL strongly desired
  • High bias for taking end-to-end ownership of responsibilities, flexibility and exceptional communication skills earning trust of others
  • Think big and rethink how to better serve our customers
  • Demonstrated creativity and judgment to develop solutions based on customer segmentation and ever evolving landscape and usage patterns
  • Experience working in the music industry including a knowledge of current trends and history in music, the music industry, and digital music
25

ECM Engagement Marketing Manager Resume Examples & Samples

  • 5+ years’ experience in financial services and/or direct marketing experience
  • Demonstrated experience and success in managing multiple initiatives, delivering projects on time and without issues and in developing results proven marketing campaigns
  • Attention to detail – ability to work with project teams to bring offers and communications to market without errors and on time
  • Time management skills – must be able to manage workload independently in order to hit all deadlines, and appropriately communicate any risks
  • Collaborative - Interact with various levels across the organization
  • Strong organizational skills – must maintain accurate project records, complying with all control and regulatory requirements
  • Ability to creatively problem solve – ability to help develop viable solutions to identified challenges and opportunities
  • Strong communications skills – written and spoken
26

Product Marketing Manager, Civic Engagement Resume Examples & Samples

  • Understand the people who use Facebook products and address questions about News Feed
  • While this is a consumer marketing role, you will also need to understand the multiple players in the ecosystem across consumers, policy makers, news media, governments and advocates to ensure the consumer work is contextually relevant
  • Lead analysis and diagnosis around key opportunity areas across markets and consumer segments
  • Plan and lead successful product launches that are global in scale
  • Plan and lead successful marketing campaigns, educating people in key markets on Facebook's POV on privacy and the products and tools we have in place to keep consumers safe and secure
  • Leverage quantitative and qualitative insights on people using Facebook to influence product strategy and inform go-to-market plan
  • Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to deliver to create integrated marketing moments and a cohesive consumer narrative
  • 5+ years of experience in product marketing, brand marketing, public affairs or public policy
  • Experience in the internet or consumer technology industry
  • Experience in marketing and sensitive product announcements
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Senior Marketing Manager, Engagement Resume Examples & Samples

  • Bachelor’s degree in Marketing, Business, or a similar field with analytical bias
  • 6+ years of demonstrated and progressive success in consumer marketing, including 2+ years in lifecycle marketing or CRM
  • Experience running and measuring different incentive programs
  • 7+ years of demonstrated and progressive success in consumer marketing
  • Experience leading cross-functional projects from concept to completion, including briefing in creative teams and assessing creative
  • Successful track record of managing email, display, and/or push campaigns for retail brands
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Marketing Manager, Customer Engagement Resume Examples & Samples

  • Develop, coordinate and launch digital and offline strategies and programs to support customer engagement activities through the customer lifecycle and across all customer segments
  • Measure the effectiveness of these marketing programs and develop plans for continual optimization
  • 5+ years of experience as Senior Campaign Manager, with proven/extensive record of managing offline and digital campaigns and marketing programs, preferably in the financial services industry. Expertise in agency management, results-oriented with sound analytical-thinking skills, outstanding communication skills, previous responsibilities for budget coordination
  • Proven ability to work in a team-oriented environment and effectively influence and communicate across various business lines, units and at senior levels within the organization; history of communicating effectively within the organization and with customer groups
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Product Marketing Manager, Engagement Resume Examples & Samples

  • Develop and drive an overarching driver strategy in conjunction with the product and engineering teams to increase driver engagement
  • Own the performance of Lyft’s driver incentive programs; work with product, creative and analytics to continuously optimize
  • Continuously optimize and assess the driver lifecycle to increase conversion and engagement
  • Work cross-functionally with product, brand, design, research, operations, support, etc. regularly to support on-going product launches and go-to-market strategies
  • Identify and prioritize areas of opportunity, and innovate on how to amplify driver engagement
  • Experience working with user flow metrics and optimizing product funnels
  • Strong Excel, SQL, and analytical skills
  • Experienced in developing and applying consumer insights to inform and optimize the product experience
  • Thrives in a fast-paced environment with a bias towards action