Event Marketing Manager Resume Samples

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JW
J Weimann
Jennyfer
Weimann
5971 Wunsch Mountain
Boston
MA
5971 Wunsch Mountain
Boston
MA
Experience Experience
09/2016 – present
Los Angeles, CA
Senior Event Marketing Manager
Senior Event Marketing Manager
09/2016 – present
Los Angeles, CA
Senior Event Marketing Manager
09/2016 – present
  • Work towards the next and subsequent event implementations
  • Create and gain support for shared vision across multiple partner teams and provide confident leadership to teams influencing recommended business outcomes
  • Contribute to building the event strategy and event goals to ensure event success
  • Shared development of value propositions and packages for attendee acquisition and partner participation
  • Project management including (but not limited to) budget management, revenue generation, accounting, venue selection, vendor sourcing and management, project plan management, event promotion and registration, on-site event management, event measurement and analytics, prioritization and resolving issues
  • Utilize measurement and analytics to deliver event against expected business results and key performance targets
  • Lead core planning meetings across marketing groups, driving alignment against shared objectives
09/2013 – 08/2016
Dallas, TX
Public Sector Event Marketing Manager
Public Sector Event Marketing Manager
09/2013 – 08/2016
Dallas, TX
Public Sector Event Marketing Manager
09/2013 – 08/2016
  • Work closely with marketing, sales, product teams, PR, and executive management to achieve business goals via event marketing
  • Expertly drive pre-event weekly meetings, including ownership of event planning documentation
  • Create and deliver ongoing reports on attendee numbers, campaign results and ROI
  • Keep event website current with up-to-date marketing copy
  • Assist in building the event strategy and event goals to ensure event success
  • Track and monitor response of all executed efforts; make contingency plans where necessary to meet attendee and other target goals
  • Plan and execute extensive multi-touch marketing campaigns to include: email, direct outreach, website development, print advertising, social media, and other resources to assist in acquiring sponsors, speakers, and attendees
12/2009 – 05/2013
Phoenix, AZ
Event Marketing Manager
Event Marketing Manager
12/2009 – 05/2013
Phoenix, AZ
Event Marketing Manager
12/2009 – 05/2013
  • Project management including budget management, vendor sourcing and management, project plan management, prioritization and issue escalation
  • Establish goals and track and communicate results. Makes informed recommendations to Experiential Brand Manager based on prior results
  • Manages and administrate our event management platform, encompassing; event registration, survey management, mobile app, schedule and social applications
  • Develops and manages the advisory networks for major user conferences
  • Work closely with core product management teams, integrated marketing, and field marketing teams to develop and align experiential marketing programs
  • Manage event logistics, creative design, content development, budget management and reconciliation
  • Analyzes program impact and metrics for projects and/or launches. Provides recommendations and creates plans for continuous improvement
Education Education
Bachelor’s Degree in Business
The University of Kansas
Bachelor’s Degree in Business
Skills Skills
  • Good event experience with extensive knowledge of venues, vendors and event partners, local and regional
  • Excellent organizational and administrative skills, attention to detail and focus on results
  • Strong interpersonal skills and diplomacy
  • Creativity and ability to generate new ideas for events as well as inspire other team members
  • Good negotiation skills with quantitative and analytical skills
  • Will have worked in a busy office with dedicated experience of at least 3 – 5 years, arranging major and high profile events
  • Project management expertise and the ability to cope with pressure and work on tight deadlines
  • Excellent communication skills, work under pressure and multi task
  • Ability to travel both domestically and internationally
  • Ability to work in a high-pressured, fast-moving and challenging environment
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1

Event Marketing Manager Resume Examples & Samples

  • Develop and manage best-in-class events for Citi in Hong Kong working across all our businesses. Deliver professional events to the acclaim of clients and internal management. These include conferences & seminars, trade shows, dinners and receptions, town halls, sponsorship activation, senior visits, Client Dining etc
  • Manage and arrange all logistics, vendors, venues and negotiated budgets for assigned projects
  • Liaise directly with businesses to support them in both the strategic and tactical recommendations around their event programs
  • Communicate and adhere to Citi policies as well as Global Event Marketing policies and best practices
  • Manage financial reporting and required administrative documentation for assigned events/projects
  • Support the team in key regional and global initiatives
  • Excellent communication skills, work under pressure and multi task
  • Enthusastic team player with the ability to self motivate
  • Proficient in using Microsoft Office Vista (Word, Excel, PowerPoint, Outlook)
  • Creativity and ability to generate new ideas for events as well as inspire other team members
  • Good negotiation skills with quantitative and analytical skills
  • Languages – must have verbal and written fluency in English and Mandarin
  • At least 8-10 years event management experience with a multi-national company or top event marketing agency
  • Managed and executed special events and meeting / conferences for senior levels and with high standards e.g. CEO level
  • Extensive event experience with knowledge of venues, vendors and event partners
  • Financial services background an advantage
  • Proven project management capabilities and expertise
2

Event Marketing Manager Resume Examples & Samples

  • Enthusiastic team player with the ability to self-motivate
  • Languages (Fluent in English and Cantonese. Mandarin Chinese also preferable)
  • Will have worked in a busy office with dedicated experience of at least 3 – 5 years, arranging major and high profile events
  • Managed and executed special events and meeting / conferences for a high standard e.g. CEO level
  • Good event experience with extensive knowledge of venues, vendors and event partners, local and regional
  • Financial services background an advantage but not required
  • Proven project management capabilities and expertise. Competencies
  • Team player, willing to work with colleagues towards a common goal
  • Self motivation, enthusiasm, commitment and positive attitude
  • Shows initiative and proactive approach and able to make decisions
  • Strong attention to detail, organisational skills, able to manage time effectively, working to deadlines within a pressurized environment, and within a prescribed budget
  • Excellent communication skills (verbal & written)
  • Strong interpersonal skills and diplomacy
  • Multitasking essential. Able to prioritise and work on several projects simultaneously
  • Flexibility in variety of projects undertaken. Weekend and evening working (including holidays) and travel sometimes required as part of an event
  • Shows willingness to undertake extra responsibilities
  • Ability to work on independently and execute projects with limited supervision
3

Event Marketing Manager Resume Examples & Samples

  • Develops event objectives and programming working closely with Ticketmaster executives, business operations stakeholders, marketing and partners
  • Collaborate with internal product, subject matter experts and partners to define event presentations, themes, sessions and curriculum
  • Works closely with the marketing and communications team to package, market and advertise the events to attendees, sponsors and speakers
  • Oversees the design and final production of event-related online and offline marketing elements
  • Manages and administrate our event management platform, encompassing; event registration, survey management, mobile app, schedule and social applications
  • Develops and manages the advisory networks for major user conferences
  • Coordinates speakers and recruits subject-matter experts
  • Works closely with the communications team, develop plans to drive and implement press and social media activities at major events
  • Manages the execution of your events onsite
  • Bachelor's degree required; marketing, communications or related degree preferred
  • 5+ years successful event management experience or equivalent experience in marketing program management, preferably in a B2B, high-tech, fast-paced environment
  • Sharp program management skills, a hearty appetite for growth, unshakeable nerves, and proven talent in managing programs
  • A "doer" focused on execution, predictability and results
  • An all-around event marketing personality with proven leadership capabilities
  • Manage multiple, complex timetables and projects successfully in a collaborative and extremely fast paced environment
  • Excellent writing, presentation, communication/training skills including the ability to take complex ideas and concepts and effectively communicate them
  • Digital channel astuteness with campaign implementation experience
  • Dynamic, collaborative, team player who can immediately foster goodwill with subject matter experts and stakeholders
  • Active listening skills to work with subject matter experts and extract the compelling key messages for content
  • Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign Acrobat) a plus
  • Technology wizardry - the ability to quickly learn and administrate eTouches our event management platform
  • Significant travel, may be required
4

Event Marketing Manager Resume Examples & Samples

  • Manage team of 5 individuals who handle the day-to-day execution of 1000+ events
  • Daily oversight, prioritization, and management of all incoming territory events
  • Generate new ideas, explore new tools and lead initiatives that will enhance event execution
  • Ensure all events are planned according to internal policies and procedures while meeting the needs of all constituents
  • Authorize new venue contracts as a designated signatory
  • Proactively work with the National Sales Desk and Sales Management to
  • Proven leadership abilities with experience managing staff
  • Experience in a meeting planning environment-scheduling events, negotiating with vendors and managing costs, managing the invitation process
  • Ability to partner with others, identify/anticipate needs and negotiate to balance utilization of resources in the most effective manner
  • Strong customer service orientation, including demonstrated proactive approach
  • Strong project management and multi-tasking skills
  • Familiarity with the financial services industry preferred
  • Ability to meet extremely tight deadlines while adapting to changes along the way
  • Ability to work independently in an extremely fast paced environment
  • Strong written, communication and organizational skills
  • Proficient in using technology (Microsoft Office suite). Lotus Notes and ability to learn in-house systems to manage invitation and compliance process
  • Knowledge of Adobe programs including In Design a plus
  • Willingness to travel locally once or twice per quarter to observe events and help with on-site logistics
5

Event Marketing Manager Resume Examples & Samples

  • Minimum of 5 years event marketing experience with at least 3 years in a software company
  • Strong understanding of event operations and integrated event marketing
  • Ability to create overall event plans with minimal direction
  • Exceptional budget management, negotiation and organizational skills; detail oriented
  • Superior communication skills with the ability to work across all levels in an organization and with external event agencies
  • Strong leadership skills with a proven track record managing “virtual” teams to deliver effective, integrated event programs and results
  • High energy, outgoing, “can do” personality. Ability to thrive in a changing environment
6

Event Marketing Manager Resume Examples & Samples

  • Develop creative and innovative event strategy in collaboration with the team and stakeholders
  • Create event marketing plans, presentations, executive communications, and other deliverables
  • Manage and be held accountable for contractors, vendors, contracts, production schedules, and budgets
  • Be an active and contributing member in our team’s creative think tank
  • Keep educated on the latest technologies, especially those applicable for events
  • Have a proven track record of successful, polished events
  • Have applicable industry knowledge (media, advertising, tech, etc.)
  • Communicate effectively: listen, give clear direction verbally and have strong writing skills
  • Have experience working closely with senior executives
  • Have good judgement, make right on-brand decisions when it’s called for, and know when to seek approval
  • Can work independently but on a team as well
  • Solve unforeseen situations as they arise in a calm manner
  • 6-8 years directly related event marketing experience
  • Illustrator
7

Event Marketing Manager Resume Examples & Samples

  • Drive strategic planning and lead driving objectives for national events programs, including defining event goals/objectives and KPI drivers, and measuring success together with Product Marketing and Sales
  • Drive the integrated marketing (through email, social, collateral, advertising, etc.) to market and promote the events/trade shows for higher quality attendance coordinating with cross functional channel marketing leads
  • Responsible for Marketo integration and event lead management and reporting
  • Learn and use Event Management Software (CVent) and other online programs such as Basecamp for creative project management
  • Assist with virtual meeting and webinars
  • Travel to events as needed
  • Bachelor’s degree in Marketing or related degree
  • 5+ years management in events/tradeshows and marketing
  • Ability to strategize marketing campaigns for lead generation
  • Creative thinker
  • Experience with contract negotiation
  • Excellent knowledge of tradeshow/event environment
  • Excellent technology skills/fast learner
8

Event Marketing Manager Resume Examples & Samples

  • Own the event planning process from front to back, influencing across departments to deliver events on time and on budget
  • Initiate strategic planning for events (target customer, key messages, etc) and align with VP Marketing & Corporate Responsibility. From this align on relevant event messaging and activation strategy in partnership with relevant functions (PR, CRM, Digital, Training, etc) 20%
  • Direct event planning timings, scheduling and leading key meetings while keeping the team on track and planning well ahead to anticipate workload 10%
  • Oversee all in-store assets in collaboration with print production coordinator (including core signage, in partnership with VM team and new store opening kit, in partnership with retail team); 15%
  • Lead event performance evaluation, summarizing results and support (photos, etc) from relevant teams; share results and best practices locally and internationally 5%
  • Simplify & continuously improve the event planning process so that it is efficient, timely, collaborative & customer focused; direct team time and energy into things that yield ROI 5%
  • Support the VM function as needed, providing guidance on planograms, non-sellables, field execution etc, to create a more cohesive in store experience for our staff and customers 15%
  • Manage and mentor print production coordinator & oversee signage and shipping budgets 15%
  • Manage and mentor visual merchandising coordinator (events) and oversee event VM and event pack creation
  • Spend time in stores (once per month) assessing event best practices & competitors
  • Control spend within your specific remit, working creatively and in a SMART way to reduce both overall costs whilst increasing efficiency 15%
  • 5+ years retail management experience ideally in marketing operations within an international retail organization
  • Strong project management skills. Self motivated and process driven
  • Excellent time management, organisational skills
  • Experience of managing multiple deadlines
  • Team player & clear communicator
  • Working knowledge of word, excel, powerpoint
  • Beauty market knowledge
  • Bachelor’s Degree in a relevant discipline (i.e. Business Studies, Marketing, Operations, Sales, or Economics.)
9

Event Marketing Manager Resume Examples & Samples

  • Develop and drive strategy and execution of first and industry event programs to increase reach, awareness and shape positive perceptions
  • Work closely with core product management teams, integrated marketing, and field marketing teams to develop and align experiential marketing programs
  • Create shared vision across multiple stakeholder teams and provide confident leadership to teams with recommended business outcomes
  • 5-7 years of b2b or consumer experiential marketing experience
  • A BA or equivalent degree is required; an MBA a plus
  • Strategic project management experience and organizational skills including the ability to set and drive requirements across multiple functional areas
  • Outstanding cross-group collaboration
  • Ability to adapt to a quickly changing business environment
  • Experience managing global marketing programs and campaigns
  • Ability to travel domestically and internationally to support industry and first party events
  • Data-driven mindset
  • Experience within the Technology sector is also a must
  • Strong ability to manage ambiguity with unwavering persistence and driving workgroups to consensus and meaningful outcomes
  • Strong team-player and proven collaboration skills and experience in successfully working across multiple groups to achieve business goals
10

Senior Event Marketing Manager Resume Examples & Samples

  • Work towards the next and subsequent event implementations
  • Design in-person events focusing on customer experience and event objectives to drive business impact and maximize return
  • Create and gain support for shared vision across multiple partner teams and provide confident leadership to teams influencing recommended business outcomes
  • Contribute to building the event strategy and event goals to ensure event success
  • Shared development of value propositions and packages for attendee acquisition and partner participation
  • Project management including (but not limited to) budget management, revenue generation, accounting, venue selection, vendor sourcing and management, project plan management, event promotion and registration, on-site event management, event measurement and analytics, prioritization and resolving issues
  • Utilize measurement and analytics to deliver event against expected business results and key performance targets
  • Lead core planning meetings across marketing groups, driving alignment against shared objectives
  • Work closely with marketing, sales, product teams, PR, and executive management to achieve business goals via event marketing
  • Identify staffing needs, vendors and staff options and selection, team motivation and performance
  • Analyze event, industry and competitive data. Utilize meaningful and relevant data to improve effectiveness and efficient of events
  • Travel for event pre and show dates. Travel estimated to be 15%+ and could include weekends and international destinations
  • Solid strategic project management (people, money and time) experience and organizational skills including the ability to set and drive requirements across multiple functional areas
  • Knowledge and experience with Consumer and Enterprise programs, and experience with profit generating and break-even events models
  • Excellent communication (verbal and written), interpersonal, negotiation, and conflict resolution skills are required
  • Strong technical understanding, and preferably usage, of the Microsoft ecosystem including Windows, Windows Phone, Office, Skype, Bing and others
  • Collaboration and cross team partnerships
  • Minimum five years of event management experience in a business or hi-tech industry
  • Project Management experience with large budgets, teams and complex schedules
11

Event Marketing Manager Resume Examples & Samples

  • Bachelor’s degree preferred in Business or Marketing
  • 3+ years of experience in events or marketing
  • 1+ years of experience in budget management and tracking
  • 1+ years of experience in education marketplace preferred
  • Great communication skills
  • Must be detail-oriented
  • Ability to build up and maintain relationships effectively
  • Ability to deal with fast-paced changes
  • Effective time management and prioritizing skills
  • Ability to work independently under limited guidance on numerous projects simultaneously
  • Familiar with Microsoft Outlook, Excel, Word, PowerPoint and Internet browsers. Certification on Microsoft Office is preferred
12

Event Marketing Manager Singapore Resume Examples & Samples

  • Oversee Facebook’s events strategy for industry events and speaking opportunities
  • Develop a plan for industry events across markets including sponsorship and speaking plans
  • Coordinate plans with Sales, PR, recruiting and training
  • Oversee event-related design projects and manage outside agencies and freelancers
  • Measure the impact of industry events and develop a plan to measure impact on an ongoing basis
  • Manage and work cross functionally on key industry and advertising events across APAC
  • Oversee event production for Facebook hosted events, from conception to budget to after event reviews
  • Manage marketing event resources including the APAC events calendar, events budget, and event specific swag
  • Manage project timelines
  • Develop best practices and standards across Facebook, and then build on best practices for event planning, execution and measurement
  • Build strong industry relationships with marketing partners and key vendors
  • Work to incorporate more of Facebook’s platform into all event experiences
13

Event Marketing Manager Resume Examples & Samples

  • Drive and manage all assigned tradeshows and other corporate events from start to finish
  • Develop co-marketing strategies
  • Create and manage project timelines; ensure deliverables and milestones are met and act as the primary point of contact for these events
  • Assemble and manage show/event budgets
  • Serve as the events “quarterback”, working directly with various internal teams to plan and execute the appropriate customer experience
  • Ensure that booth staff are properly trained by organizing and leading pre-show and post-show meetings for each event
  • Collect, scrub, and upload show leads into SalesForce.com in a timely manner
  • Analyze events for effectiveness and provide reporting on results
  • Create technology partner sponsorships for corporate tradeshows and conferences when necessary
  • Handle all show logistics such as show contractor forms, booth staffing schedules, gather booth materials, produce show and booth signage, pre/post show shipping, manage booth talent, and booth install & dismantle
  • Provide onsite management for the duration of an event or tradeshow Extensive national and some International travel required – approximately 40 - 50%
14

Event Marketing Manager Resume Examples & Samples

  • Develop and execute the demand generation plan for the event with the Shared Services team as well as the various stakeholders for each event. This includes writing emails, tweets, Facebook posts
  • Manage creation and updating of event web pages. For larger events this would include working with the web team
  • Responsible for operations for each of the various events. This can include things such as arranging team meetings, identifying venues, working with strategic vendors
  • Working with development and product marketing on audience targets and content creation
  • Organizing Oracle’s participation in 3rd party events. This includes working with the various stakeholders for content and messaging
  • Demonstrated experience with working on email and social campaigns in creating demand for events
  • Ability to work with Oracle’s systems for event registration and website creation
  • Ability to prioritize competing projects in a dynamic and demanding environment
  • Effective communication across all levels of the organization
  • Ability to work as part of a virtual team with representatives from various organizations within Oracle
  • A minimum of 5 years of marketing experience with at least 3 of those years in the event marketing
  • Proven event marketing experience in a similar marketing role and work environment
  • Experience in working in a virtual team environment
  • High level of energy, drive, enthusiasm and commitment
  • Flexibility and ability to work in a dynamic environment and willingness and openness to learn
  • Ability to work in a high-pressured, fast-moving and challenging environment
  • Ability to travel both domestically and internationally
  • Team oriented person who can work well under pressure and deliver on deadlines
15

Event Marketing Manager Resume Examples & Samples

  • Managing event and trade show logistics including
  • Negotiating and signing exhibitor/sponsorship agreements
  • Registering attendees
  • Coordinating travel and accommodation arrangements for meetings, conferences and trade show as requested
  • Completing and submitting accurate paperwork in a timely manner
  • Ordering services including material handling, cleaning, flooring, furniture, etc
  • Coordinating logistics for booth/materials shipping, set up, tear down
  • Working as liaison between design team and internal retail and product teams to design booth art, signage, handouts, etc
  • Communicating details of events with internal and external participants
  • Supporting Event Marketing Director with InComm conference responsibilities, tasks and ad hoc projects
  • Executing onsite events execution including
  • Minimum Bachelor’s degree preferred
  • 3-5 years’ experience in the trade show, event management or related experience
  • Excellent customer service and problem solving skills
  • Organized and ability to meet deadlines and multitask
  • Accuracy and attention to detail
  • Position requires bending, light labor (booth set up/tear down), and standing for long amounts of time
  • Must be able to work weekends and evening as dictated by trade show schedule
  • Available to travel approximately 25% of the time, seven days a week as needed
  • This position is eligible for the Employee Referral Bonus Program
16

Senior Event Marketing Manager Resume Examples & Samples

  • Overall management of the residency event members; including leadership in meetings, strategy decision making, and representing the team in conversations with the director of events and the Executive Director of Academic Residencies
  • Collaborate with team members on site selection and contracting for residencies, working with a third-party provider, Conference Direct
  • Oversees and provides guidance for technology (including Cvent, Salesforce, Marketo, and event apps) associated with academic residencies
  • Prepare event details for student registration openings 2-3 times a year. This includes assembling master bill lists for each hotel and managing the initial student room block
  • Work closely with events team members and other internal stakeholders to plan the event within the planning timeline
  • Coordinate event details such as catering, sleeping rooms, audio visual, shipping, communications with faculty and students, housing, branding, staffing, and other logistics
  • Research, identify, and recommend vendors needed to support the event
  • Conduct post event meetings and make recommendations for improvements as needed
  • Identify, investigate, propose, and implement cost reduction opportunities
  • Manage event budgets including; tracking and reporting event expenses, processing invoices, and the accrual process
  • Collaborate on the development of event marketing plans to maximize event performance
  • Develops and maintains strong working relationships with teams across all functional areas of the university including academic residencies, international, business development, marketing, public relations, and alumni relations
  • Bachelor’s degree and/or comparable industry related experience. CMP preferred but not required
  • Minimum of 5 years event or conference planning, including contract negotiations, vendor relations, and long-range planning
  • Minimum of 3 years in a senior management capacity with staff supervisory responsibilities
  • Effective in meeting deadlines with management and key internal stakeholders
  • Excellent written, interpersonal, and verbal communication skills
  • Thrives in a fast-paced matrixed environment
  • Good listening, collaborating, and influencing skills
  • Strong organizational, prioritization, and time management skills
  • Work experience that includes working with outsourced suppliers such as Conference Direct and Cvent
  • Demonstrated interpersonal skills in teamwork, collaboration, and consensus building to achieve results
  • Proficient in Microsoft Office Suite. Familiarity with PowerPoint and Cvent event management preferred
  • Ability and willingness to travel to event locations; approximately 40% travel - some on weekends and holidays
17

Event Marketing Manager Resume Examples & Samples

  • Work cross-functionally, managing bottlenecks, providing escalation management, anticipating and making trade-offs, balancing business needs versus technical constraints, and maximizing business benefits while building excellent customer experiences
  • Drive merchandising and customer-experience projects to completion by working with retail teams, project managers, engineers, product teams, and designers
  • Create and manage execution of themed marketing programs across Amazon including ownership for all editorial content, marketing, and merchandising
  • Compile, analyze, and present performance metrics, identifying opportunities to improve programs
  • 3 to 5 years of relevant work experience in online marketing and/or site merchandising
  • Experience with HTML, XML, and general office software
  • Ability to conceptualize and execute projects
  • Editorial or copy-writing experience
  • Comfortable presenting to senior leadership
18

Event Marketing Manager Resume Examples & Samples

  • Drive growth through targeted industry marketing campaigns
  • Develop understanding of client’s brand requirements, go-to-market strategy, demo offerings
  • Lead cross-functional teams to deploy events and programs for pipeline growth
19

Event Marketing Manager Resume Examples & Samples

  • Communicate with all stakeholders and drive deadlines for deliverables associated with events while supporting event team’s goals and objectives
  • Working closely with the team, develop event plans for each event including staffing, budget, agenda, premiums, and marketing activities required to promote the event
  • Manage events calendar & update weekly notes and meeting slides
  • Set, communicate and maintain timelines and priorities on every project
  • Communicate, maintain and develop vendor relationships
  • Identify, recruit and manage speakers for key events. This requires involvement in selection of topics, reviewing content, helping organize speaker information and panelists on delivery, and supervising set-up and execution
  • Creation of presentation materials to track the progress of the events throughout planning process
  • Creation of pre-event briefings and post event summaries including reporting and analytics
  • Define and manage detailed processes for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets)
  • Manage budget for expo and sponsorship areas - including forecasting, estimates & invoices, payment status and reconciliation
  • Bachelor’s degree in business, marketing or equivalent
  • Minimum 4-5 years experience in corporate event management, SaaS marketing experience strongly preferred
  • Project management expertise and the ability to cope with pressure and work on tight deadlines
20

Event Marketing Manager Resume Examples & Samples

  • Lead business engagement marketing programs across the entire scope of B2B experience levels including third party sponsorships and events and small roundtable programs
  • Develop a business engagement marketing strategy that drives product awareness and builds sales funnel for B2B products and solutions
  • Strategize and define industry events, speaking opportunities and targeted media events
  • Develop insightful program briefs to ensure smart innovative approaches to each event
  • Establish engagement program objectives and data driven measurements for success
  • Lead a group of strategic partners, agencies and full service production companies
  • Create experiences that capitalize on digital and social trends and support brand positioning and lead generation goals
  • Collaborate with B2B product, marketing and sales teams across the CMO and BU focusing on the delivery of message consistency and field impact
  • Deliver engagement programs are on budget, on time and executed seamlessly and to a standard that is aligns with our brand, products and organizational expectations
  • Manage event logistics, creative design, content development, budget management and reconciliation
  • Collaborate with sales ops on understanding how leads are progressing through the sales funnel
  • Collaborate with marketing and product team on positioning and messaging for events
  • Track all business engagement programs’ event leads as well as provide reporting and ROI analysis
  • Manage program budget
  • Research and provide analysis on potential events and present recommendations to key stakeholders
  • Identify key events and other business engagement opportunities and develop a strategic plan
  • Identify key event activities that could be used by other marketing teams as thought leadership content
  • Leverage internal and external partners to build comprehensive market tactics and messaging
  • Be a single source of information across the organization for event planning, logistics and execution
  • Validate, assess and generate leads from the events
  • Leverage approach for national events in the Areas to drive a consistent approach with the delivery of B2B products and solutions to customers
  • Ensure key messages and engagement support overall business goals
  • Provide leadership and insights into how to drive customer/prospect attendance and partner sponsorship growth through modern communications and promotions
  • A Bachelor’s degree or equivalent work experience
  • 10+ more years of event planning and operational experience
  • Proven ability to work under pressure on multiple projects simultaneously while meeting deadlines with frequent interruptions and redefined priorities
  • Flexibility to travel 30%+ travel required
  • Exceptional demonstrated ability to prioritize and apply problem solving skills
  • Strong interpersonal skills with the proven ability to engage and achieve results working with seasoned multifunctional teams and executive leadership
  • Effective communicator at all levels of the organization ranging from front-line employees to officers
  • Excellent judgment and self-leadership and be self-motivated
  • Results oriented strong sense of urgency, collaborative, proactive and flexibility
  • Excellent problem solving skills with the demonstrated ability to actively engage in thoughtful debate and be conscientious, curious, and hard-working
  • Resourceful and able to independently utilize necessary resources to complete projects with minimal required supervision
  • Intellectual curiosity, the proven ability to be a quick study who will learn the business quickly
21

Event Marketing Manager Resume Examples & Samples

  • Oversee planning, production and execution of events
  • Assist in the definition and creation of event goals, while keeping advertisers' needs in mind, to ensure event success
  • Serve as event project manager, responsibilities include, but are not limited to: pre-event consultation and planning, venue selection, agenda development and event flow, event promotion and registration, printing and shipping, budget management, related travel arrangements, staffing, event follow-up and reporting, etc.; working with the event owner on speaker identification, content creation, collateral and swag creation, etc.; on-site duties include ensuring proper set-up and signage, registration coordination, AV testing, speaker management, time management, etc
  • Work closely with marketing, sales, product teams, PR, upper management, and field evangelists to achieve business goals via event marketing
  • 5+ years of relevant work experience in event marketing
  • Proven knowledge of industry tools, such as SalesForce and HTML
  • Proven expereince working on high level, high touch programs with an executive audience
22

Event Marketing Manager Resume Examples & Samples

  • Manage the day to day duties of the Refresh Crew, including but not limited to, staffing, recruitment, supervision, and training
  • Establish goals and track and communicate results. Makes informed recommendations to Experiential Brand Manager based on prior results
  • Effectively manage, track and report on expenses
  • Promote the Coca Cola brand portfolio of carbonated and non-carbonated beverages through product sampling and consumer trial
  • Engage the consumers with memorable experiences to include fun and interactive marketing activities and competitions
  • Train the Event Marketing Team Leads and Beverage Brand Ambassadors with job responsibilities and duties to ensure a high level of performance
  • Schedule weekly and monthly meetings with the assigned team to discuss event details and logistics
  • Coordinate event traveling plans for his/her team
  • Conduct monthly equipment and vehicle inventories
  • Support with the event set up and break down of marketing equipment
  • Drive commercial branded marketing vehicles throughout the southeast region
  • Comply with company safety training initiatives and create a safe work environment
  • Control and manage operating expenses to the allocated marketing budget
23

Senior Event Marketing Manager Resume Examples & Samples

  • Imagine and execute physical marketing events – You will develop events, with the goal of driving customer engagement
  • Manage 3rd Party relationships – You will have access to thousands of brands, brand ambassadors, artistic/sporting talent and much more. You will develop and maintain these relationships in order to create a pipeline of contributors/participants
  • Test and Learn – Develop metrics to assess the success of each new approach to determine what we should repeat
  • Develop detailed operational plans – for each event. You will work with Operations to develop SOPs to help guide colleagues in creating the best customer experience possible
  • Create and own your annual budget – with frugality in mind you will manage your budget resourcefully finding entrepreneurial ways to deliver unique experiences to customers
  • Can think big and creatively, deliver results, own a space, and operate outside of the traditional marketing playbook
  • Has experience with event/experiential marketing
  • Enjoys working in a fast-paced environment, comfortable with ambiguity and flexible enough to adapt within a rapidly evolving business model
  • Has the ability to prioritize, organize, plan for deadlines and possesses exceptional attention to detail
  • Enjoys thinking both strategically and tactically – we’re looking for someone who wants to think big and then execute on those big ideas
  • Is highly collaborative and enjoys working with business development, design, and product management on ideas to delight customers
  • Experience in event management
  • Experience working with 3rd party vendors
  • Experience with event management
  • Start-up experience
24

Event Marketing Manager Resume Examples & Samples

  • Provide logistics support for events. Tasks include scheduling, vendor management, AV services, catering, editing, organizing and storing content related to events
  • Own reporting for the team. Reporting includes a combination of evaluations such as feedback forms and other data sources combined in Excel
  • Own the Events Budget. Handle invoicing and purchases for events
  • Project manage content when needed for the events
  • Work with additional vendors for contracting events
  • BA or BS degree in Business, Marketing, Advertising, Human Resources, or other relevant field
  • 5+ Years of event experience
  • Move easily between generating big, creative ideas and driving ongoing process improvement
  • Proven analytical and data decision-making capabilities
  • Proven ability to thrive in an ambiguous environment
  • Ability to travel domestically & internationally 6-10 times per year
  • Demonstrated ability to perform well in a highly dynamic, geographically diverse, and rapidly changing environment
  • 5+ Years of digital advertising experience
  • Strong bias for action: ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment
  • Experience with MS Word, Power Point and SharePoint
  • Proficiency with MS Excel
25

Event Marketing Manager Associate Resume Examples & Samples

  • Implement event strategy inclusive of trade shows, sponsored events, virtual events and related programs that support Concur achieving sales, profitability and market share goals
  • Develop process to capture/track new prospects and existing customer interaction at events
  • Manage budget for events and sponsorships including tactical plans, ongoing status reviews and post-event assessment with key stakeholders
  • Coordinate event activities including logistics, timelines and communications
  • Provide "single-point accountability" at the event managing, coordinating and collaborating with outside vendors, general contractors, Concur team members to ensure event execution delivers within set budget, timeline and stated goals
  • Design layout and identify cost estimates for exhibit space at events
  • Provide logistical expertise and production management
  • Responsible for ensuring all events are aligned with Concur brand guidelines
  • Analyze effectiveness of each key event component for implementing changes and recommended improvements as needed
  • Educate Sales, Marketing and Distribution teams as needed on event objectives, expected behaviors and operating process
  • Deliver exceptional customer care before, during and after the event
  • Manage your continuing education to stay current on event industry trends and policies
26

Public Sector Event Marketing Manager Resume Examples & Samples

  • Oversee planning, production and execution of events hosted in the EMEA region, from large hosted events to participation in industry tradeshows to small, high touch executive activities, roadshows and training seminars
  • Assist in building the event strategy and event goals to ensure event success
  • Serve as event project manager, responsibilities include, but are not limited to: pre-event consultation and planning, venue selection, vendor management, agenda development and show flow, event promotion and registration, printing and shipping, budget management, event staffing, on-site event management, event follow-up and reporting
  • Build and distribute regular pre-event status reports and post-event trip report
  • Plan and execute extensive multi-touch marketing campaigns to include: email, direct outreach, website development, print advertising, social media, and other resources to assist in acquiring sponsors, speakers, and attendees
  • Employ data analytics to effectively target event sponsors and attendees
  • Keep event website current with up-to-date marketing copy
  • Create and deliver ongoing reports on attendee numbers, campaign results and ROI
  • Manage event calendar, project timelines, and event budget
  • Expertly drive pre-event weekly meetings, including ownership of event planning documentation
  • Relevant experience in event marketing and logistics
  • Experience in marketing B2B technology products or services strongly preferred
  • Undergraduate degree in business, marketing, communications, or relevant field of study
  • Proven knowledge of industry tools, such as SalesForce and Marketo
27

Partner Event Marketing Manager Resume Examples & Samples

  • Plan and manage the marketing calendar for all channel and partnership events
  • Help identify, develop, manage and support global events to drive partner and sales objectives
  • Evaluate, measure and report on strategic effectiveness and ROI for program efforts
  • Provide input to ensure channel and partnership events are integrated thoughtfully into marketing messaging and campaigns
  • Work cross functionally with the partner account managers, key executives and partner marketing to create programs for the revenue organization
  • Work with Head of Executive Programs to present/pitch the market strategy, campaign results and new programs to help build channel and partner opportunities
  • Work on multiple, simultaneous marketing programs that require both strategic thinking as well as high-speed tactical execution
28

Senior Event Marketing Manager Resume Examples & Samples

  • Work towards the next and v-next event implementations for our “flagship” first party events
  • Contribute to building the event strategy goals to ensure event success, working closely with marketing, sales, product teams, PR, and executive management to achieve
  • Project management including budget management, revenue generation, accounting, venue selection, vendor sourcing and management, project plan management, event promotion and registration, on-site event management, event measurement and analytics, prioritization and resolving issues
  • Build and distribute phased event communications plans
29

Senior Event Marketing Manager Resume Examples & Samples

  • Plan, organize and execute all NA global trade show events at Qiagen
  • Develop concepts for trade shows, internal meetings & showrooms; organize customer specific meetings and supervise them
  • Organizing events to include pre-show research, logistics, supplier agreements, budget planning, development of marketing material, customer service, post-show evaluations and feedback rounds
  • Serve as the Project Manager, create time tables and drive the internal processes with colleagues and the respective departments (e.g. regional marketing, sales management and global teams<)
  • Establish agreements and lead the coordination efforts with agencies and service companies
  • Develop, administer and communicate the event calendar in close collaboration with Sales, Marketing, Product Management, Business Development and the Senior Management
  • Define and evaluate event-related KPIs to measure performance and give recommendations to increase effectiveness/outreach
  • Research and identify additional events globally within our industry, works closely with the EMEA counterpart to develop a new exhibition concept and to expand into untapped markets
  • Share your knowledge with the marketing team and leverage your experience to develop new marketing material for future events
30

Public Sector Junior Event Marketing Manager Resume Examples & Samples

  • Assist in planning, production and execution of events hosted in the US, from large hosted events to participation in industry tradeshows to small, high touch executive activities, roadshows and training seminars
  • Assist in building event metric reports to ensure event success
  • Serve as event assistant, responsibilities include, but are not limited to: pre-event consultation and planning, venue research, vendor management, agenda development and show flow, event promotion and registration, printing and shipping, budget management, event staffing, on-site event management, event follow-up and reporting
  • Build and distribute regular pre-event status reports and post-event reports
  • Work closely with the event team, marketing, sales, product teams, PR, and executive management to achieve business goals via event marketing
  • Work with marketing to plan and execute extensive multi-touch marketing campaigns to include: email, direct outreach, website development, print advertising, social media, and other resources to assist in acquiring sponsors, speakers, and attendees
  • Track and monitor response of all executed efforts; make contingency plans where necessary to meet attendee and other target goals
  • Keep event websites and calendars current with up-to-date marketing copy
  • Create and deliver ongoing reports on attendee numbers, campaign results
  • Manage event calendar, project timelines, and assist with event budget and event budget tracking
  • Participate in pre-event weekly meetings
  • 2+ years of relevant experience in event planning/event marketing
  • Demonstrated success in event management or project management
  • A willingness to achieve event success and ability to work on projects with little supervision
  • Previous experience with events, tradeshows and VIP events
  • A desire to achieve a successful career path that demonstrates increasing levels of responsibility
  • Demonstrate creative ways to do more with less, and a track record of staying on budget
31

Senior Event Marketing Manager Resume Examples & Samples

  • Develop overall event strategy and vision; create event briefs and detailed project plans for each event, master event calendar; communicate and maintain timelines, priorities and consistent messaging and branding across all events
  • Ensure schedule aligns with the overarching product roadmaps, event messaging pillars, business priorities and executive vision
  • Manage budgets and forecasts, revenue strategy and models, purchase orders, accounts receivable, and final budget reconciliation
  • Guide comprehensive management practices, including RFPs, contract negotiation, sponsorship, outside contractors, agencies, and vendors, registration, site selection, and other; work with procurement and legal to optimize value and minimize risk
  • Select key stakeholders to recruit speakers and develop presentations and work closely with speaker teams to ensure content and messaging is consistent and on-brand
  • Manage all event logistics, including layout, booth design, and placement
  • Provide comprehensive program outline for event organization
  • Monitor event marketing metrics like opens, click-throughs, deliverability, registrations; develop and analyze marketing campaigns and make recommendations for enhancing effectiveness
  • Evaluate current methodologies and generate proposals to improve processes
  • Stay up-to-date with the latest event marketing best practices, approaches, innovations and technologies and share your insights with key stakeholders across the company
  • Lead localization for smaller sponsorships and local or regional events
  • 3-5 years of experience managing corporate events or equivalent
  • Motivated, passionate, and enthusiastic personality
  • Exceptional interpersonal skills and the ability to work with a cross-functional team in a fast-paced growing environment
  • Ability to learn quickly and apply previous and learnt skills to plan and implement events resourcefully
  • Demonstrated organizational skills and attention to detail
  • Ability to work remotely while maintaining teamwork environment
  • Budget and project management skills
  • Solid understanding of basic financial processes, including ROI and event analysis
  • Willingness to travel and work flexible hours
  • Deep understanding and awareness of how the company's event plans map to the overarching corporate goals and objectives
32

Event Marketing Manager Resume Examples & Samples

  • Partners with Sales and Channel Management to determine appropriate role for conferences/events in client strategies. Ensures all events link to client strategy or channel strategy objectives. Owns development of conference strategy, including attendance, key messages, appropriate speakers, determination of sponsorship level, event materials, set-up, follow-up, etc
  • Contacts clients and/or conducts research into Advisor and Institutional Sales, Marketing, and other practices to understand business and client needs. Consults internally to convey findings and makes recommendations to Head of Marketing. Collaborates with the leaders of the business areas supporting all Sales activities
  • Exhibits leadership by working with managers to provide strategic direction for clients through consultation and by providing recommendations and advice. Identifies opportunities for improvement and champions change; and provides strategic direction on the execution of conference and event initiatives
  • Establishes and utilizes a conference evaluation framework. Leverages data collected via framework to guide decision-making on future conference participation. Consults with sales force, sales leadership, and channel management on event effectiveness
  • Runs the annual event planning process, including maintaining the budget and calendar for planned and unplanned events. Reports to stakeholders on a regular basis
  • Ensures follow-up activities (e.g., call lists delivered to internal sales desk, new data entered into Siebel CRM, client intelligence added to eConnect, competitor collateral delivered to Marketing) are completed within appropriate time frame
  • Leverages process methodology (e.g., VUE) and project management tools (e.g., Agile) to improve conference planning and execution processes. Assures a streamlined, transparent workflow
  • Develops and maintains a broad knowledge and awareness of investment industry and regulatory and/or policy changes
  • Participates in special projects and performs other duties and responsibilities as assigned
  • Undergraduate degree or equivalent experience required
  • Minimum five years of general experience and five years of industry-related experience. Experience in Marketing preferred
  • Ability to work independently with little direct supervision
  • Excellent organizational skills and ability to handle multiple project simultaneously
  • Strong analytical skills and ability to think strategically
  • Ability to interact with all levels of internal and external personnel including senior staff
  • Strong negotiation and influencing skills
  • Proficient in computer skills, specifically Microsoft applications (emphasis on Excel) and contact management databases
33

Event Marketing Manager Resume Examples & Samples

  • Leads the development and execution of strategic meetings, events and tradeshows that support company and divisional initiatives; recommends appropriate messages and tactics. Applies product and market knowledge throughout the process
  • Communicates proactively to all levels of management and stakeholders. Champions meeting & event strategies throughout the organization
  • Produces meetings & events ensuring consistency and collaboration while following established guidelines, processes and tools. Educates cross-functional teams, provides direction and establishes solutions where appropriate
  • Fosters strong relationships with key customers, both internal and external. Participates in and facilitates project teams cross-functionally. Serves as a liaison and event resource for initiatives
  • Partners with and manages vendors to ensure that initiatives meet objectives. Directs and initiates solutions in support of continuous improvement
  • Manage and ensure consistency in the Boston Scientific brand
  • Develops & manages complex web registration sites and attendee communication plans within the Cvent platform
  • Design and build event mobile applications to include all details related to meetings
  • Direct the Marketing Voice of Customer meeting program; assess requirements, establish process, communicate with stakeholders, manage scheduling tools (Acuity software), and report on metrics
  • Defines, tracks, and maintains budgets. Ensures cost-saving measures and spending within allocated amount. Participates in the development of department and franchise budgets, adhering to corporate priorities
  • Analyzes program impact and metrics for projects and/or launches. Provides recommendations and creates plans for continuous improvement
  • Maintains and enhances knowledge of meetings, events and tradeshow industry trends and best-in-class practices as related to responsibilities
34

Event Marketing Manager Resume Examples & Samples

  • Along with the VP and Director, develop an event strategy that maximizes revenue and engages a wide variety of target audiences
  • Research venue options, analyze and negotiate venue proposals, review legal contracts, liaise and manage the venue though planning and execution phases
  • Develop and actively manage vendor/freelance talent relationships to ensure best available talent and pricing
  • Interact with the client services and sales team to find creative solutions for sponsor activations
  • Build and maintain effective internal client relationships, ensuring that all clients’ needs are addressed in a timely manner and delivered throughout the event
  • Create and maintain organization documents and schedules for internal and external teams
  • Coordinate needs of all teams onsite and manage the onsite production team
  • Contribute to the overall vision and creative concepts of the production
  • Manage program budgets and offset costs through creative solutions
  • Reconcile invoices and program costs against budget
  • Problem-Solving Skills: Inevitably, something will go wrong at an event. Being able to quickly solve the issue is required
  • Conduct pre and post event evaluation surveys and reports on outcomes
  • Creative: You are a thinker, not just a list checker. You’re skilled at evaluating production- related requests and giving context to issues and find solutions when viable. You have experience overseeing the integrity of the creative treatment in all event deliverables
  • Diligent: You have flawless attention to detail. You are accustomed to working with tight deadlines, competing priorities and are calm under pressure
  • Experienced: You have strong project management, organizational and communication skills. You have a college degree and seven plus years of planning/production experience
  • Calm Under Pressure: Many things can go wrong during an event, and something eventually will. Event managers need to remain calm during crisis and the high pressure of an event in progress
  • Organized: Many things happen all at once at meetings. Event managers need to stay focused and organized so that the event goes off without a hitch
  • Computer Skills: Modern event planners rely on computers to communicate, plan, budget and organize their events