Field Marketing Manager Resume Samples

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R McDermott

Rafael

McDermott

379 Delores Extension

New York

+1 (555) 430 7210

379 Delores Extension

New York

Phone

p +1 (555) 430 7210

Experience Experience

Phoenix, AZ

Field Marketing Manager

Phoenix, AZ

Reichert Group

Phoenix, AZ

Field Marketing Manager

Assist the lead Marketing Manager with the development of the overall marketing budget. Manages the approved advertising budget for geography
Provides feedback to Corporate resources about what is working and not working with the marketing efforts that reach the field
Responsible for developing and driving pipeline of reference and case studies across UK and IRE. Works with Strategy team to execute
Establish and proactively manage regional budget, being vigilant in tracking; evaluate results against goals and generate learnings for improvement
Develop relationships beyond the headquarter buyer to include store managers, office personnel, buyer assistants etc
Execution: Develop and manage marketing programs to meet the demand management and marketing goals for your area of responsibility
Manage/track budget and spend, working with the marketing team to create a quarterly marketing investment plan for the region

New York, NY

Field Marketing Manager Patientenmonitoring

New York, NY

Miller, Volkman and Witting

New York, NY

Field Marketing Manager Patientenmonitoring

Ensures successful hand-off of leads to campaign management/sales performance center for qualification
Develops metrics and measurement tools with Product Manager to evaluate and maximize ROI of campaigns
Selects tradeshows and works with local marketing communications team to create target messaging
Identifies and manages luminary/reference accounts, in collaboration with PM and sales support; works with sales support to coordinate luminary presentations
Conducts lead generation and management analytics to continuously improve sources of lead generation (e.g. prioritize trade shows based on lead success rate)
Works with Sales support (owner) and Business marketing during key training events
Tailors messaging and creates local value proposition for local market

present

Chicago, IL

Senior Field Marketing Manager

Chicago, IL

O'Conner Group

present

Chicago, IL

Senior Field Marketing Manager

present

Manage the creative development process for field marketing projects by working with our internal creative services team and outside vendors
Partner with local travel/tourism companies to create programs to drive tourist traffic
Build relationships with developers and maximize opportunities at the center-level
Working with program managers to ensure that the project is done on time and performance measured
Working knowledge of GMail, GDocs, Marketo, Salesforce.com, Excel, PowerPoint
Performance analytics
Preparing and providing communications to ensure that the regional sales team is aware of planned activities and understands how to leverage them

Education Education

Bachelor’s Degree in Marketing

Oregon State University

Bachelor’s Degree in Marketing

Skills Skills

< 5-7 years in marketing, sales, product development, or related field marketing
Experience in high-tech, software and/or educations solutions businesses
Ability to drive sales growth in new and existing markets - ability to identify local opportunities, interact with decision makers and provide highest-quality leads as a result
Ability to turn around unsuccessful lead qualification and maintain high motivation in sales force organization
Proven communication skills and ability to influence colleagues and customers
Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the sales and marketing teams
You communicate well with others. You know the nuances of when to let others speak, and when/how to insert yourself—without ego, and always with data, experience and an open mind to solving the business problem at hand. You masterfully adjust your presentation and pitch to executives, colleagues, and customers to influence their opinions and encourage their support
You have a strategic side too. Planning and reporting on the campaign are just part of the process. You enjoy figuring out what’s working and what’s not, how to optimize and drive stronger and stronger results. Creating a strategy and communicating it you understand to be key for success in a global marketing role
Defining the campaign execution. You will oversee the contact strategy, development, target/audience segmentation and campaign measurement for campaigns that drive our subscriber goals
Working productively on the campaign execution. You will operate in a fast-paced and dynamic environment where you will manage multiple priorities, bring together your knowledge of digital media and demand generation tactics to get the campaign up and running to drive outstanding results

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Field Marketing Manager Resume Examples & Samples

Develop annual marketing plan, working with Marketing Director and School Partnerships Director to identify priority schools and local authorities, and objectives required meet revenue and implementation goals
Develop field strategies for schools and local authorities to achieve these objectives, including a mix of events, promotions, merchandising, communications and public relations
Identify success factors for each school and local authority plan to measure plan against and learn from on a quarterly basis, sharing with the marketing team
Execute high yield events (I.e., National Curriculum 2014Days) that reinforce and support Espresso products/services/solutions and build on the Espresso brand values to create break-through and memorable events
Deepen and strengthen school and local authority relationships by creating communication plans and calendars related to Espresso regional initiatives through to stakeholders across the market
Work with key partners to develop a strategic communications plan to ensure all key stakeholder groups are aware of their Espresso resources and are provided with tools that help them maximize the use of these resources
Orgsanise Espresso events and create tools to maximise exposure (I.e. screenings of Discovery Network programmes, virtual field trips, etc.) with diverse educational audiences
Develop marketing communications, merchandising materials and public relations opportunities that highlight partner success/benchmarking metrics
Work with the Marketing Director to identify and implement process improvements and more efficient ways to work
Manage field marketing budget to allocated activities, ensuring maximize return on investment and focusing on those activities that are directly building the business
Create marketing/collateral tools that help materials key stakeholders understand what they have access to and how they can use these resources to drive success use of digital resources in their schools
Work across the organisation to ensure all events and activities are aligned with school partnership objective, and to propel the Company’s stated aims forward of being a thought-leader in digital education, digital transformation, and force for improvement of teaching and learning outcomes
Gather local market and customer insights, and feed information back to Marketing and School Partnership team
Support School Partnerships and Professional Development team in the launch and introduction of new solutions (I.e., National Curriculum Days, secondary supplemental and basal services, etc.)
Manage local market events working with the Field Marketing Executive to deliver high ROI, and generate leads with attendees

Associate Field Marketing Manager Resume Examples & Samples

Bachelor’s degree (in Business or Marketing, preferred)
Excellent writing skills for print and web
Effective strategic and creative thinking
Comfortable with fast-paced environment and rapidly changing priorities
Work effectively with peers, management and internal and external business partners, prospects and clients
Familiar with Microsoft Outlook, Excel, Word, and Internet browsers (Internet Explorer, Mozilla/Firefox, etc.) and advanced PowerPoint experience required, certification on Microsoft Office is preferred

Field Marketing Manager Resume Examples & Samples

< 5-7 years in marketing, sales, product development, or related field marketing
Experience in high-tech, software and/or educations solutions businesses
Knowledge of Blackboard Higher Education competitors preferred
Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the sales and marketing teams

Field Marketing Manager Enterprise Resume Examples & Samples

Coordinate, develop, implement, and oversee marketing activities, plans, and tactics that support our business goals
Partner alongside Sales, TeleSales and Marketing Team members to continuously improve quality of prospect and campaign performance information in the SFDC system
Full US Enterprise budget responsibility to deliver continuously improving returns on marketing investments

Field Marketing Manager Public Sector Resume Examples & Samples

Work in close partnership with the Cisco sales leadership to drive successful campaigns that yields our SQL flow
End to end management of B2B lead generation plans
Leverage the Cisco machine to develop campaigns across the architectures and theaters
Full US Public Sector budget responsibility to deliver continuously improving returns on marketing investments
Identify unique, high-impact marketing programs, and manage the messaging and creative efforts for the campaigns
Accept additional duties as assigned. (This position will evolve as we grow!)

Software Field Marketing Manager Chicago Resume Examples & Samples

Develop and execute the marketing plan, create the optimal marketing mix, maximize budget and achieve ROI targets
Utilize internal marketing systems and SFDC to analyze pipeline and data to best determine program mix to meet sales needs; ability to convert data into knowledge
Manage all aspects of field events end-to-end including onsite management when needed
Responsible for managing and reporting on budgets
Acts as a liaison between sales and the marketing organization
Ability to perform normal functions associated with the position: sit for long periods, lift, pack and ship boxes and materials for events; ability to communicate and participate in virtual meetings; travel via plane, train or automobile
Exceptional ability to execute efficiently
In-depth understanding of the sales process and a desire to partner with sales to help them achieve their revenue goals
Exceptional communicator -- written and verbal
Collaborative team member and strong individual contributor
Ability to build rapport with sales
Outgoing personality who presents themselves professionally in appearance and behavior
Ability to work cross-functionally and involve team members to drive toward results
Ability to navigate within a large organization and develop internal relationships key to performing optimally
Ability to handle tactical execution of events which includes shipping, packing and preparing materials including boxes, banners, etc. for events
Ability to adapt and respond to changes and requests with quick turn around

Software Field Marketing Manager Ny Resume Examples & Samples

Collaborate with marketing peers on the campaign and product marketing teams to manage the lead funnel by assessing lead quality through quantifiable program metrics, engaging with sales teams, guiding and accelerating leads through the pipeline and drive sales teams to meet SLAs on lead follow-up and lead management
Forecast, evaluate, measure and report on marketing campaign/activities and effectiveness. Key success metrics: MQL, SQL, Closed, Won and assess marketing program influence on existing opportunities
Communicates all relevant information to sales teams
Ability to travel 35% of the time with no restrictions
Strong planning, budgetary and project management competencies
Highly motivated self-starter who thrives on working in a complex and diverse environment
Strong collaboration, communication and change management skills
Proven success developing marketing plans and programs, identifying opportunities and optimizing ROI
Working knowledge of PPT, Excel, Marketing Automation (Eloqua) and Salesforce.com
BA or BS, Business with a Marketing focus preferred
Innovative thinker that can creatively develop programs and activities that meet the needs of sales and the business

Field Marketing Manager Assessments Resume Examples & Samples

Proactively strategize with Sales on appropriate campaign focus based on opportunity or needs in the regional, state, or district market
Create and execute regional, state, and district-level marketing campaigns and lead generation by customizing national campaigns or creating unique regionally focused marketing assets
Coordinate with Sales and Marketing Operations on local, state, and regional lead generation, new product awareness, and customer nurturing activities
Determine HMH participation in state and local customer engagement such as HMH events, exhibits, and conferences in collaboration with sales. Keep track of conferences and state exhibit schedules and budgets
Experience in marketing, editorial, sales, or consulting
A minimum of 3 years of related industry or educational experience

Americas Field Marketing Manager Resume Examples & Samples

Develop and execute multi- touch, multi- channel field marketing programs to acquire new customers, grow our technology footprint within existing customers, and retain current subscribers
Develop and maintain strong relationships with the North American Sales team to understand and support their goals through aligned sales/marketing programs
4- year degree with a minimum of 4+ years of field marketing experience in B2B software

Field Marketing Manager Resume Examples & Samples

Set up and optimize ongoing nurture programs targeted at existing subscription customers
Drive execution of marketing programs that encourage customers to purchase one of our subscription offerings
Partner on the design and development of creative assets built for your subscribers
Partner with the global marketing services team to produce emails, landing pages, etc. that are central to your execution
Partner with channel marketing and channel sales organization to amplify your marketing efforts with Autodesk resellers
You have a passion for great customer marketing. You enjoy the challenge of finding the best ways to engage customers to open your emails and take action. You test to unlock a great telemarketing script. You don’t mind learning new tools that help communicate your plan to others or pulling data from another tool to analyze the results. All this helps you and the campaign drive results and that is the fun
You have strong execution skills. You like to define what needs to get done, create your list and check things off. You take pride in the quality and efficiency of your work
You communicate well with others. You know the nuances of when to let others speak, and when/how to insert yourself—without ego, and always with data, experience and an open mind to solving the business problem at hand. You masterfully adjust your presentation and pitch to executives, colleagues, and customers to influence their opinions and encourage their support
You have a strategic side too. Planning and reporting on the campaign are just part of the process. You enjoy figuring out what’s working and what’s not, how to optimize and drive stronger and stronger results. Creating a strategy and communicating it you understand to be key for success in a global marketing role

Field Marketing Manager MCO Resume Examples & Samples

Develop and maintain strong relationships with the Autodesk MCO Sales team to understand and support their goals through aligned sales/marketing programs
Collaborate with an extended marketing organization, including industry marketing, sales enablement, and channel marketing on the development of effective demand generation campaigns for Autodesk and our reseller channel
Acts as marketing consultant supporting partner marketing planning
Lead and support overall growth/health of prospects/customer marketable data
Leads channel marketing framework execution in the territory including but not limited to marketing fund management, marketing training and certification, planning and alignment of territory partners
Plan, manage and execute events (virtual and live) in the territory
Support local execution of any corporate, global or America’s driven initiative (GFP, Subscription, etc)
Is the in country liaison to other functional areas (sales operations, marketing operations, finance, etc)
Experience with Salesforce.com and business analytics tools such as QlikView, Tableau, or Domo
Experience developing and executing demand generation campaigns with a marketing automation platform such as Marketo
Proven ability to think strategically and execute methodically with strong attention to detail
Understanding of the AEC and Manufacturing industry and customers is highly desirable
Travel required up to 30%

AEC Global Field Marketing Manager Resume Examples & Samples

Direct the development of AEC field marketing plans globally to drive Sales priorities, aligned to annual strategic priorities, and adapted to the Focus Countries
Manage a global team of Field Marketing Managers executing AEC field marketing programs which reflect the desired company public image within the aligned business priorities. Drive strong and unique demand creation strategies and nurture programs
Oversee the development and execution of field marketing campaigns
Member of the Global Field Marketing Extended Leadership Staff representing and contributing for AEC Industry Field Marketing
Provide plan rollup, quarterly reporting , budget oversight
Partner with global Field Marketing Team to amplify Autodesk AEC marketing strategy through channel partners
Collaborate with Sales and other Focus Country or Region counterparts on field marketing best practices and industry trends and to communicate from the Region for specific requirements to Industry Strategy and Marketing
In collaboration with Industry Strategy and Marketing, initiate and facilitate market and customer research based upon specific needs to understand market dynamics and identify actionable marketing opportunities. Maintain a close relationship with Industry Marketing and Industry Strategy managers to collaborate with and achieve field marketing goals
Manage global AEC Industry Field Marketing budget to effectively support goals
Responsible for staff development and training, including institution of new marketing approaches
Align with FM organization on KPIs (eg lead conversion rates)
You’re an innovator. You understand the duality of demand generation and nurture programs and have the innate ability to propose and execute new approaches and programs to move more people into the sales funnel
You’re strategic and tactical. You strategically add value to the marketing planning process, as well as roll up your sleeves to execute on tactical programs and plans to get things done
You have a reputation for execution and results. Not only can you create, propose and sell your program ideas, you are known for driving alignment with peer organizations and executing upon programs, assets and agreed deliverables
You’re a motivational leader. You excel at leading and motivating a team, you get the best out of people, and you commit your team to results
You love metrics. You understand data, use it to make decisions, and measure everything you do, and are passionate about optimization
5 Words That Describe You

Field Marketing Manager Resume Examples & Samples

Field Marketing for UK/Ireland for AEC industry
Focus on state of the art marketing methods including social media, nurturing and content marketing to ensure a constant stream of best qualified leads for existing and new products
Work with sales and various corporate/field marketing teams to determine appropriate customized programs and strategies for various market segments
The AEC market covers focuses the following industries

AEC Field Marketing Manager Resume Examples & Samples

Develop and execute multi ‐ touch, multi ‐ channel field marketing programs to acquire new customers, grow our technology footprint within existing customers, and retain current subscribers
Measure and report on effectiveness of marketing programs (engagement, lead quantity, and quality) with the purpose of improving resource allocation, efficiency, and revenue generation
Develop and maintain strong relationships with the ANZ Sales team to understand and support their goals through aligned sales/marketing programs
4 ‐ year degree with a minimum of 5 ‐ 10 years field marketing experience in B2B software
Experience in a wide range of inbound and outbound marketing disciplines, including social media (especially LinkedIn and Facebook), organic and paid search, retargeting, direct marketing, event marketing, and advertising
Knowledge of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
Excellent project management skills with demonstrated ability to manage multiple projects simultaneously and prioritize tasks to get the job done
Experience marketing SaaS is highly desired
Travel required up to 20%

Field Marketing Manager Resume Examples & Samples

Content: know how to craft relevant messages, calls-to-action, and content to inspire specific target audiences through a variety of communication channels
Analytics: know how to assess data and form insights to optimize the impact of communication to target audiences
Automation: know what’s possible with modern automation technology to reach target audiences with the right message at the right time
Build “trusted partner” relationships with the India Sales team and help them achieve their sales goals

Field Marketing Manager AEC, Dach Resume Examples & Samples

Field Marketing for DACH for AEC industry
Deliver marketing programs within a local market including all marketing disciplines
Industry Knowledge within AEC industry and insights into Building Information Modeling is helpful but not ultimately required

Industry Field Marketing Manager Resume Examples & Samples

You are a regional expert. You understand your region inside out, including what makes it unique to other places around the world. You understand buyers, their behavior, communication etiquette, popular social channels, and you have insight into the competitive landscape in your region
You are strategic and tactical: You have experience providing input to global marketing strategy planning to ensure execution at the regional level. You know when to wear your strategic hat, as well as when—and how—to roll up your sleeves and execute on tactical plans to get things done
You are a modern marketer. You’re familiar with the tools modern marketers use to drive awareness, demand, and adoption of technology software and services. You have experience pairing marketing automation tools with buyer-centric content to attract and nurture leads across multiple channels
You are a communications pro. You’re convinced that effective marketing starts with a clear understanding of your target audiences. You know how to find these audiences in your region, the best channels to use to engage them, what to say once you’ve made contact, and how to say it
You are part philosopher, part scientist. As a philosopher, your vision formulates your big picture view as well as the details behind it. As a scientist, you believe in employing the scientific method to test new ideas—and you’re not afraid to fail sometimes because you know it helps you learn quickly
You are a natural leader. You have experience leading direct and indirect teams as well as external contractors and agencies. You understand the difference between “managing” and “leading” people; your style and tact help you inspire others to get behind your cause and take a journey with you

Field Marketing Manager Resume Examples & Samples

Build the SOLA marketing plan and be accountable for its execution
Work with channel partner business owners to drive programs aimed at driving VMware revenue through these partners (e.g. incentive programs, lead generation programs etc…)
Be an active part of the marketing leadership team, defining the Marketing strategy and go to market alongside the Marketing Managers/Directors
Collaborate with Corporate Product Marketing Managers to launch new products and solutions
Works in conjunction with regional marketing management in respective geographies to ensure all marketing programs have the opportunity to be applied internationally
Analyze and report on all key marketing initiatives to senior management
Manage vendor relationships as well as managing the day-to-day activities with them
5 - 7 years’ experience working in direct and partner marketing
Experience of channel partner tools and portals
Self-motivated, accountable approach, combined with strong sense of teamwork
Ability to measure, report, and drive to meet objectives and goals
Ability to comprehend requirements and objectives
Must have proficiency with various software applications
Proficient in English, and Spanish
Strong IT marketing and enterprise sales alignment required
Must be a modern marketer with deep understanding of social media, marketing automation, CRM (salesforce.com preferred)

Field Marketing Manager Resume Examples & Samples

Bachelor’s degree in Marketing or Business field
Strong commercial acumen, good understanding of technology market preferred
Solid influencing skills, intercultural competence and experience working across a matrixed organization
Strong planning and analytical skills
Highly collaborative, excellent written and verbal communication skills

China Field Marketing Manager AEC Resume Examples & Samples

Develop and execute multi-touch, multi-channel field marketing programs to acquire new customers, grow our technology footprint within existing customers, and retain current subscribers
Develop and maintain strong relationships with the China AEC sales, technical, and channel sales teams to understand and support their goals through aligned sales and marketing programs
Build and maintain strong relationships with industry partners, including associations, opinion leaders, CSI and ADN partners, and strategic partners to enhance Autodesk’s thought leadership in the industry
Manage marketing operation and reporting tools
Bachelor degree or above, with a minimum of 5-10 years field marketing experience in high tech companies
Experience in a wide range of inbound and outbound marketing disciplines, including social media, organic and paid search, direct marketing, and event marketing
Exceptional verbal and written communications skills in both English and Mandarin
Proven ability to influence matrix management peers and superiors
Experience developing and executing demand generation campaigns with a marketing automation platform is desired
Experience marketing SaaS is desired
Understanding of the AEC industry and customers is highly desirable

Senior Field Marketing Manager Resume Examples & Samples

BS/BA in related discipline MA/MS preferred
Experience in marketing, editorial, sales, consulting, or teaching in the content area
Experience in aspect of digital marketing including social media
Experienced in using data and analytics to drive marketing decisions
4 years of related industry or educational experience
Excellent verbal and written communication skills; superior presentation skills
Excellent inter-personal skills with all levels
Conceptual & analytical thinking; prioritization; collaboration; decision-making; negotiation; problem-solving; tactical execution; product & market knowledge; functional & computer proficiency
WFH

Field Marketing Manager AEC Resume Examples & Samples

Collaborate with an extended marketing organization, including industry marketing, industry campaigns, sales enablement, and channel marketing on the development of effective demand generation campaigns for Autodesk and our reseller channel
Coordinate and deliver effective communications to internal and external sales/marketing partners on field marketing programs
4-year degree with a minimum of 5-10 years field marketing experience in B2B software
Experience with Salesforce.com and business analytics tools such as QlikView or Tableau
Exceptional verbal and written communications skills
History of teamwork and willingness to roll up ones sleeves to get the job done

Field Marketing Manager Resume Examples & Samples

Lead the campaign planning, set-up, execution and measurement of Autodesk’s AutoCAD and Promotional campaigns in Brazil
Drive Brazil channel alignment and engagement to capitalize on the AutoCAD and Promotions campaigns
Develop and maintain strong relationships with the AutoCAD Marketing and Brazil Sales teams to understand and support their goals through aligned sales/marketing programs
Define campaign segmentation, contact strategy and schedule, actively adjusting campaign tactics to optimize campaign performance
Direct and manage local agencies effectively
Measure and report on effectiveness of marketing programs (engagement, lead quantity and quality) with the purpose of improving resource allocation, efficiency, and revenue generation
Track engagers, leads and opportunities at all stages of the sales funnel to ensure execution and operational performance of campaign
Coordinate and deliver effective communications to internal and external sales/marketing partners on Autodesk marketing programs and promotions
Build collaborative relationships with partners, influencing their marketing to ensure alignment with Autodesk opportunities and to optimize investments and results
Coordinate the rollout of Autodesk sales promotions in Brazil ensuring the delivery and use of campaign assets, sales and marketing tools
Manage quarterly marketing budget

Field Marketing Manager M&E, UK Resume Examples & Samples

Build “trusted partner” relationships with the EMEA Sales team and help them achieve their sales goals
Measure and report on every aspect of your marketing programs and continually strive to improve the results
You know what sales teams need from marketing. You have been successful working with sales teams, adding value and insight from your professional marketing expertise
You love social media. You understand social media, the best channels, what to say and how to say it. Your goal is for social media to be integral in all your marketing programs
You strive for new. You like to test new marketing approaches and keep up-to-date on new ways to engage customers, generate contacts, and drive to online purchase
You’re calm in the storm. Having multiple projects on the go gives you a buzz and keeps you motivated
You know how to get stuff done, together. You like the vibe of working with other energetic, smart, and creative colleagues. And you know that building and maintaining strong working relationships is critical to your success

Field Marketing Manager Resume Examples & Samples

Strategically plan and develop field marketing programs for their assigned territory to support Brand and Sales leaders’ needs and objectives
Manage and motivate a group of brand ambassadors, interns and college ambassadors. Recruit, hire, train and continuously develop these team members, evaluate performance and create directives that enhance team performance
Actively generate trial & brand awareness of Hubert’s brand through guerilla sampling, events, account seeding and influencer seeding while adhering to brand pillars and target consumers
Maintain reporting inclusive of the following: scheduling, timesheets, monthly recaps, execution insights, key learnings and best practices, ambassador performance, coaching and follow up
Create, build and maintain strategic relationships with brand partners, sales team and DSD reps in order to grow the brand at retail
Study market conditions and develops strategies with field team necessary to execute activations on a local level, must stay current with market developments and opportunities as they happen
Be social media savvy to assist Social Media Manager with content tied to field marketing execution
Partner with sales counterpart in territory on developing local initiatives, crew drives and product launches with distributors
Develop strong rapport with counterparts and external partners through consistent, professional communication
Create opportunity for field activation through developing and fostering marketing partnerships
Bring the JOY of the Hubert’s brand to life through their actions and activations on a daily basis
Seed and develop relationships with key market influencers, leading to increased brand visibility
Identify opportunities to uniquely improve consumer experience both in store and in market
Budget and inventory management

Field Marketing Manager Resume Examples & Samples

Drives execution of the overall AutoCAD family marketing plans in line with country sales requirements and regional/channel goals
Responsible for achieving customer engagement KPIs
Partner with Channel Marketing to extend Autodesk marketing programs to our channel partners
Drive major cross industry events focusing on end-customers or channel partners
Participate in broader Americas’ Marketing projects according to requirements

Amer Field Marketing Manager Resume Examples & Samples

Drives planning and execution of the overall AutoCAD family marketing plans in line with country sales requirements and regional/channel goals
Develop demand generation tactical plans based on cost, customer segmentation, tactic performance analysis, and regional brand awareness
Team with sales to optimize lead quality and lead to opportunity conversion rates
Ensures local coordination between all Regional Marketing staff (industry, promotions, subscription marketing and event teams) for overall rollout strategy including contact strategy and segmentation
Acts as key point of contact for the Americas’ Sales organization for AutoCAD marketing matters

Field Marketing Manager Resume Examples & Samples

Drive sales and lead salesforce around marketing activities related to list
Using data analysis to identify opportunities to gain business from existing customers, new customers, and alternate sales channels within Pearson
Help customers implement technology products in the most efficacious manner as well as train the salesforce on these strategies
Develop an in depth knowledge of how each product works. This position requires a deep dive into the functionality of digital products and a deep understanding of how to use them to produce optimal results
Message and inform the salesforce around digital strategies
Collaborate on a nearly daily basis with Product Marketing, Strategic Marketing, and Editorial counterparts
Develop sales tools and demo strategies for salesforce
Coordinate and lead customer events around key technology product
Work closely with the Learning Technology Specialists to train on product details, enhancements, and implementation
Inform product development and promotional strategies by conveying customer feedback
The preferred location for this position is Hoboken, NJ
At least 2 years of relevant marketing experience in higher education, with emphasis on developing and/or promoting digital solutions
Aptitude for learning new technologies quickly
Strong presentation skills and experience leading results driven technology presentations
Excellent written and verbal skills, with ability to communicate effectively for diverse audiences
Passion for the learner at the center of all work
Proficient in Microsoft Office (Excel, Word, PowerPoint)

Senior Field Marketing Manager Resume Examples & Samples

Manage, coach and support the Regional Marketing Managers by being their main point of contact at the home office
Create local and regional awareness by building traffic-driving marketing strategies for retail stores
Develop local programs to engage shoppers and prospects with experiential marketing and partnerships
Train, educate and coach store managers & marketing leads to identify local marketing opportunities and execute corporate initiatives in their market
Oversee the Store Marketing Request process and provide recaps on submissions & approvals
Support New Store Openings with local field marketing programs
Work with Regional Marketing Managers to evaluate marketing initiatives
Partner with Regional Vice Presidents to support focus stores
Initiate innovative regional marketing programs to maximize store visibility, traffic and sales
Partner with local travel/tourism companies to create programs to drive tourist traffic
Partner with local corporations & chambers of commerce to increase domestic business
Build relationships with developers and maximize opportunities at the center-level
Coordinate in-store events to enhance customer experience and impact on buying decisions on site
Identify and negotiate opportunities for local and in-center advertising
Manage the creative development process for field marketing projects by working with our internal creative services team and outside vendors
Review all proposals and creative briefs that are submitted by the Regional Marketing Managers and provide feedback and guidance
Prepare presentations on market/store information and program recaps for executive jet trips
Develop a clear format for market research to keep team informed about the local markets. Provide monthly updates on state of the market, tourism headlines, convention numbers and other key information that will be beneficial to driving the business
Monitor sales, measure ROI, and identify best practices for local programs. Present data in a condensed quarterly report to share with Regional teams
Partner with Regional Marketing Managers to develop store-specific reports
8 years’ experience in marketing, preferably in retail
Must be proficient in Microsoft Excel, PowerPoint and Word
Ability to work in a fast paced environment
Must be organized, highly detail-oriented and accurate
Strong communication skills (both verbally and written)
Professional demeanor and proactive approach
Strong interpersonal skills with focus on teamwork
Strong analytical skills. Able to analyze results of programs, draw conclusions and develop actionable recommendations
Strong project management and planning skills, with ability to manage, prioritize, multi-task and thrive in a fast-paced, high-growth environment
Extremely proactive with a strong bias for action. Naturally inquisitive; desire to continuously improve current business practices/processes
Established contacts in territory across many different industries (tourism, hospitality, entertainment, etc.)
Field marketing and leadership experience required
Retail experience preferred

Field Marketing Manager Resume Examples & Samples

Collaborate with Strategic Marketing, solutionsales management, higher ed sales management, and Channel Partnerships teams todefine and drive repeatable Digital Direct Access offers
Collaborate with Strategic Marketing to aligncore Digital Direct Access messaging to specific customers and their needs
Collaborate with Strategic Marketing andsolution sales management to develop clear value propositions and definedelivery options for Digital Direct Access
Support Digital Direct Access sales by engagingcustomers directly in the field (campus travel, planning local events, etc.)
Utilize account and market data to developtarget lists for core customer offers and work with sales team to engage targetaccounts
Partner with solutions and higher ed sales teamsto develop sales tools and document sales processes that enable successfulcustomer engagements around core customer offers
Train solutions sales teams and develop trainingresources for higher ed sales teams around core customer offers
2 years of higher education marketingor editorial experience or 5 years of successful experience in higher educationsolutions sales
A passion for understanding and meetingthe needs of higher education administrators, faculty, and students
An entrepreneurial mindset, strongproblem solving skills, and excitement about an opportunity to help develop anddrive new business models and customer offers
Excellent written and verbal skills,with the ability to communicate effectively and persuasively with diverseinternal teams and to external customer audiences
Disciplined intellectual curiosity toseek out market and customer data from diverse sources and synthesize that datato inform customer offer development andgo to market plans
A strong resolve to advocate for theneeds of customers and sales teams in all interactions with internal Pearsonstakeholders

Field Marketing Manager Resume Examples & Samples

Collaborate with Product Marketing and StrategicMarketing teams to identify the portfolio of Pearson content and customers(faculty and students) where direct digital marketing campaigns are needed
Develop measurable direct marketing campaignsutilizing market automation software and SEM/SEO to reach target customers andgrow sales revenue of Pearson content
Collaborate with Pearson service teams,Strategic Marketing, institutional sales management, and sales operations teamsto develop data-driven target account/customer profiles for institutionalsolution offers
Lead the development of lead generationstrategies and campaigns designed to engage target accounts/customers withcontent related to Pearson institutional solution offers and provide qualifiedleads to the institutional sales team
Provide quarterly updates for internalstakeholders on direct digital marketing and lead generation campaigns
Two years of successful experience implementing andmanaging integrated digital marketing/lead generation campaigns
Experience working with marketing automationsoftware (Pardot, Marketo, HubSpot, etc.), CRM systems, Google Analytics, andSEM/SEO
Superior analytical skills and the ability toestablish customer-focused data-driven digital marketing campaigns withmeasurable outcomes
Ability to effectively analyze and communicate campaignresults and leverage data when developing new campaigns
An entrepreneurial mindset, strong problem solvingskills, and excitement about an opportunity to help develop and drive newapproaches to marketing for the world’s leading education company
Excellent written and verbal skills, with theability to communicate effectively and persuasively with diverse internal teams

Field Marketing Manager Resume Examples & Samples

Collaborate with Pearson product teams, serviceteams, Strategic Marketing, and institutional sales management to define anddrive repeatable integrated solution offers made up of Pearson products,platforms, and services
Collaborate with Pearson product teams, serviceteams, Strategic Marketing, and institutional sales management to develop clearvalue propositions for products, platforms, and services at the program andinstitutional levels
Collaborate with Strategic Marketing to aligncore integrated solution offer messaging to specific customer types and theirneeds and pain points
Partner with institutional sales teams todevelop sales tools and define sales processes that enable successful customerengagements
Train institutional sales teams on integratedsolutions offers and institutional products, platforms, and services
Support institutional sales efforts and engagecustomers directly in the field (campus travel, planning local events,attending key conferences, etc.)
Utilize account and market data to developtarget lists for integrated solutions offers and work with institutional salesteam to engage target accounts

Field Marketing Manager Resume Examples & Samples

3 years of experience in Marketing, campaign development, e-marketing, lead generation marketing or similar
2 years experience in PowerPoint required. Must provide examples of work
1 years of experience in a marketing automation tool (i.e. Eloqua, Marketo) a plus
Excellent presentation and communication skills, including public speaking
Familiar with Microsoft Outlook, Excel, Word, and Internet browsers (Internet Explorer, Mozilla/Firefox, etc.). Certification on Microsoft Office is preferred
Develop actionable, measurable marketing campaigns to drive qualified lead-generation
Translate strategic marketing plan from Product Marketing into a tactical, measurable, quarterly plan
Promote the effective use of quarterly campaigns to international partners with the development of campaign usage guides and quarterly webinar trainings
Work with sales team and resellers in supporting local shows, lunch-and-learns, etc with event materials
Program Performance – 10%
Participate regularly in core team meetings to gather market intelligence on the program performance and report on marketing activities with measurable ROI
Work with research personnel to identify target audience trends and tactics
Become an expert on the performance and obstacles of success for programs both domestically and internationally
Sales Alignment - 15%
Align with regional sales leadership on plans and tactics
Analyze market and competitive data to optimize strategy in the region
Lead monthly regional field marketing meetings with sales leaders to review pipeline
Support field marketing coverage in weekly meetings with sales leadership
Digital Marketing – 10%
Exhibit best practices in email marketing and lead nurturing to drive revenue and customer acquisition
Plan and execute regional lead generation and nurturing campaigns, programs and events
Execute online media, email acquisition, affiliate marketing including Salesforce.com and marketing automation system
Deliver ROI focused measurement reporting
Budget Management & Planning – 10%
Develop annual and quarterly regional field marketing plan that aligns with regional sales, product marketing, and overall corporate objectives
Overall responsibility for planning and reporting of regional field marketing budget, accrual and expenditure
Other Duties as Assigned – 5%

Field Marketing Manager Resume Examples & Samples

Bachelor’s degree in Business or Marketing required
4+ years of experience in Marketing, campaign development, e-marketing, lead generation marketing or similar
3+ years’ experience in PowerPoint required. Must provide examples of work
2+ years of experience in a marketing automation tool (i.e. Eloqua, Marketo) a plus
Up to 25% travel

Field Marketing Manager Resume Examples & Samples

Proactively strategize with Sales on appropriate campaigns based on opportunity or needs in the regional, state, or district market
Focused use of market research to support specific state and regional campaigns. Utilize Business Analyst for data that will affect campaign target market and objectives
Use data from current and past campaigns to determine effectiveness of messaging and channels to drive ongoing marketing activity
BS/BA in education, marketing, or related fields of study with at least 3 years of industry or functional experience
Experience in product marketing, editorial, sales, or consulting
LI-JM1

Field Marketing Manager Resume Examples & Samples

Prospects, make appointments with, and sells to key decision-makers/Ad Sales managers/advertising agency field personnel of major national advertisers
Spearheads strategic initiatives for targeted accounts in collaboration with the tram and to various decision-makers-influencers
Conducts needs analysis with clients and creates/recommends marketing solutions

Field Marketing Manager Resume Examples & Samples

Supports team for logistical aspects of all activities in the West Coast – channel events, tradeshows, and regional activities for Resilient and IBM Security. This includes assisting the Director of Channel Marketing for activating around partner activities on the West Coast
Activates across various marketing communications activities – ensuring team has correct collateral, giveaways, and plans for lead-generating drivers
Serves as a liaison between event vendors and tradeshow management, as needed
Provides day-to-day support (including registration forms, check requests, exhibitor services, badges, certificate of insurance, etc.)
Oversees logistics of other West Coast marketing events – breakfasts, channel, tradeshows, regional events, seminars, etc. – and creates/ensures venues are set, timelines are being met, collateral is being created, and speakers are creating content. Also works within budget and provides regular updates to the marketing team
Excellent organizational skills with the ability to handle multiple projects and meet strict deadlines
Self-starter. Takes independent action to identify and solve problems
Positive attitude and excellent communication skills
Success oriented and delivers quality results consistently
At least 1 year experience in field marketing
Proficiency in GoToWebinar, Microsoft Word, PowerPoint, and Excel
Basic knowledge of Security industry
At least 3 years of experience in a field marketing role in technology sector
At least 1 year experience in Security industry

Field Marketing Manager Resume Examples & Samples

3-5 years of experience in marketing, with strong writing ability in Japanese
Public speaking experience, able to lead teams of vendors, ability to analyze data
Business-level English and native Japanese

Field Marketing Manager, France & Benelux Resume Examples & Samples

Marketing strategy: Define marketing approach for Sabre in France and Benelux, using global/EMEA strategy guidance commercial data, market trends, customer research, competitive benchmarks and marketing performance criteria. Working together with EMEA Segment Managers to input local market/customer intelligence into segment landscape analyses. Contribute to Pan-EMEA marketing projects beyond core country remit leading regional initiatives from start to finish
Marketing planning and execution: Create and implement annual marketing plans, defining the marketing mix that drives familiarity and consideration of the brand, lead generation, increased awareness and adoption of technology solutions as well as conversion and retention of business. Execute market-facing segment activities through optimum mix of media including digital media; industry and customer events as well as sponsorships and speaker placements. Ensure quality of translated material into local language (French) for all centrally produced marketing assets. Manage and deploy marketing budget in a disciplined and impactful manner
Sales support: Partner with and support Sales and Account Management teams to contribute directly to commercial growth goals. Deliver marketing solutions supporting all stages of the customer buy-cycle. Ensure local Sales teams are equipped with up-to-date value-based marketing material and encourage adoption of new sales tools. Be accountable for local Go-to-Market activity for new product and content releases, actively supporting the Sabre sales enablement programmes

Field Marketing Manager Resume Examples & Samples

Develop and manage local marketing activities and programs in five markets and three provinces, including local events, alliances, advertising, candidate acquisition and local natural search optimization. In addition, must develop robust, sustained, tailored local marketing plans for the markets in their geography. In addition, will develop local attack plans that are necessary as a result of any competitive threats. These plans must support our top focus areas of ensuring customers/prospects find our services online, and that we are engaging, converting and retaining these targets. Local marketing strategies must also support operational growth objectives, position our staffing brands as local marketplace leaders, and lead to a measurable improvement in local brand awareness and customer usage
Communicate national and local marketing programs and initiatives to local field management teams via conference calls, in-person meetings and via presentations at field management meetings. Respond to all marketing support requests from the field. Analyze ROI for all local marketing activities and use results to inform decisions and investments of money and resources going forward
Select/approve all events in the geography, including trade shows, job fairs, and special events (CPE, CFO Roundtable, etc.), delegating all logistical, planning and execution duties to the event coordinator
Work with the Brand Managers, the lead Marketing Manager, Canada, and the Quebec Marketing Specialist to deliver appropriate French content to the French Canadian markets
Assist the lead Marketing Manager with the development of the overall marketing budget. Manages the approved advertising budget for geography
Bachelor’s degree in Marketing, Communications or English preferred, but not mandatory
Proficiency in Microsoft suite of products
3-5 years of marketing experience preferred
Budget management experience preferred
Excellent communication and organizational skills
French communication skills preferred
Experience working in/with Quebec preferred

Field Marketing Manager Resume Examples & Samples

Collaborate with Product Marketing and Strategic Marketing teams to identify the portfolio of Pearson content and customers (faculty and students) where direct digital marketing campaigns are needed
Develop measurable direct marketing campaigns utilizing market automation software and SEM/SEO to reach target customers and grow sales revenue of Pearson content
Collaborate with Pearson service teams, Strategic Marketing, institutional sales management, and sales operations teams to develop data-driven target account/customer profiles for institutional solution offers
Lead the development of lead generation strategies and campaigns designed to engage target accounts/customers with content related to Pearson institutional solution offers and provide qualified leads to the institutional sales team
Provide quarterly updates for internal stakeholders on direct digital marketing and lead generation campaigns
Two years of successful experience implementing and managing integrated digital marketing/lead generation campaigns
Experience working with marketing automation software (Pardot, Marketo, HubSpot, etc.), CRM systems, Google Analytics, and SEM/SEO
Superior analytical skills and the ability to establish customer-focused data-driven digital marketing campaigns with measurable outcomes
Ability to effectively analyze and communicate campaign results and leverage data when developing new campaigns
An entrepreneurial mindset, strong problem solving skills, and excitement about an opportunity to help develop and drive new approaches to marketing for the world’s leading education company
Excellent written and verbal skills, with the ability to communicate effectively and persuasively with diverse internal teams

Field Marketing Manager, Nuclear Medicine Resume Examples & Samples

Region Field Marketing Plan: Coordinate (in partnership with Product and Sales) the Annual
Bachelor's degree in Marketing, Business Administration or related field
7+ years’ experience in related marketing, sales or pharmacy operations
Experience in Molecular Imaging/Nuclear Medicine
Planning and project management skills
Experience working with Sales teams and supporting commercial teams with programs to drive
MBA or Master' degree preferred

Field Marketing Manager Resume Examples & Samples

Sell in the DPS Annualized Marketing Plan and key initiatives to Sr Field Marketing Manager, and Sales Strategy manager aligning our Brand portfolio within PepsiCo Annual Operating Plan
Sell in key initiatives based on DPS Brand management consumer insights, while leveraging category insights and retail expertise
Assist in the development of required PepsiCo communication tools, for Retail sell in, and lead the planning cycle with DPS Brand management to ensure timely execution in market, align volume, distribution targets, execution plans, POS tools and communication platform with DPS Brand. Monitor results, and provide monthly progress reports to DOS
Complete regular Business Reviews, with key Marketing & Sales stakeholders, providing DPS insights on Nielsen, Bottler Case Sales, and market trends to promote DPS Sales results, by period, Quarter and YTD
Plan, lead and manage shared National Field Marketing budget within ROI guidelines. Complete formal Financial reviews Quarterly with DPS DOS and PepsiCo Director of Field Marketing
Grow the DPS portfolio, while exploring alternatives and solutions to meet customer and internal needs within corporate guidelines and ROI expectations
Act as the conduit to the East MU leadership team, East VPGM, East DOR, and RSDs. Sell in DPS channel plans to achieve stated objectives for the portfolio. Identify key volume growth opportunities by brand, package, and branch within East MU
Fully understand and penetrate all levels and functions within the East Field Sales organization, maintaining frequent contact with key personnel
Schedule formal Quarterly reviews, with VPGM, DOR and selected RSDs
Conduct formal trade reviews with Key contacts, to assess retail execution, identify opportunities and take action to close gaps and secure market opportunities
Act as a conduit for DPS initiatives lead weekly synchro meetings with key PepsiCo Marketing, Sales Strategy, Supply Chain, production and Finance personnel, manage the New Product Development (NPD) process for DPS initiatives
Maintain regular contact with key stakeholders within PepsiCo’s Leadership team, including Sr Director of Field Marketing, Manager of Sales Strategy, CATMAN, SF Strategy Manager, Complete regular Business Reviews, and Planning updates, providing DPS insights on Nielsen, Bottler Case Sales, and market trends to promote DPS Sales results, by period, Quarter and YTD
Identify, secure, compare, and analyze information from multiple sources to identify opportunities for the DPS portfolio by Brand
Develop persuasive; fact based selling stories to clearly connect solutions to business needs, in an account ready sell in format
Clearly convey information and ideas to key stakeholders identifying opportunities, providing scorecards, and regular updates – both internal and external
5 years of sales/business analysis experience. (Category mgmt, sales data, merchandising and an understanding of the national market.)
2 years of Nielsen
4 years of PowerPoint/Excel experience

Field Marketing Manager Resume Examples & Samples

Minimum 7+ years of work experience in marketing and business development in Turkey in B2B environment
Experience working with refrigeration companies,(i.e. OEM’s / contractors) and/or end users
Technical sales experience is good to have
Proven track record of success in commercial refrigeration industry and working with supermarkets and OEM’s
Technically sound, with ability to easily understand our industry, product offerings, customers and competitive landscape
In depth, subject matter expert level knowledge of strategic marketing principles and techniques
Knowledge and significant experience of operating Business to Business marketing principles
Combination of technical and marketing/commercial acumen
An in-depth knowledge of refrigeration products / value chain / competitors desirable
High level of both written and verbal Communication Skills, capable of adapting style and tone according to the situation and audience
Solid Negotiation Skills, capable of achieving maximum benefit for the Company when agreeing contract terms
Solid level of Business Acumen, able to demonstrate a clear understanding of -

Field Marketing Manager Resume Examples & Samples

Develop and manage marketing campaigns for both existing customer and white space customer
Work closely with internal and external sales teams to create new pipeline and refine campaign strategy, and improve campaign scenario
Track campaign metrics by investment, product and tactic
Analyze internal and external insight and develop program strategies for both existing customer and white space customer
5-7 Years of marketing campaign experience, experience in B2B Marketing
Deep understanding of demand generation program
Excellent Communications skills and the ability to develop strong relationships and interact will all levels of management
Business level English
Exceptional written and presentation skills to advocate for campaign needs and budget
Experience with Salesforce.com, Eloqua
Experience with Account-Based Marketing a plus
Strong Excel and PowerPoint skills
Solid project management experience
Team/Functional Skills

Field Marketing Manager Resume Examples & Samples

Develop and implement premier marketing programs for key PepsiCo brands in the market
Turn insights into action by creating locally-relevant brand programs
Effectively influence the market's agenda to execute premier marketing programs and deliver Volume, NOPBT, Share, and Net Revenue Plans for the assigned markets
Execute the National Brand Priorities and Platforms within the Mid Atlantic region and assigned markets
Build and activate local playbooks to support priority brands
Partner with cross functional team to drive impactful marketing programs that have scale, are repeatable, & improve efficiency and effectiveness in market
Develop innovative ways to leverage local media and prestige properties to build awareness, trial, and repeat of our brands
Launch national innovation priorities through sampling, customer-specific programming and consumer engagement
Undergraduate Degree
A minimum of 5 years prior Marketing experience
Prior Brand, Field Sales or Shopper Marketing experience within consumer packaged goods
Customer experience and/or experience presenting to external organizations
Must have a clean driving record and be willing and able to travel 25% of the time
Creative thinking and problem solving skills
Strong collaboration, project management and influencing skills within a matrix environment
Strong written and oral communications skills with the ability to partner at all levels of the organization

Field Marketing Manager Resume Examples & Samples

Build a regional marketing strategy in alignment with sales goals and plans
Identify, develop, manage, and support regional initiatives including events, campaigns, and email/digital programs to engage educators and administrators, while driving regional quota objectives
Interpret state/local market dynamics and develop plans, content, and tools to address state requirements
Manage a marketing calendar including demand gen campaigns, events/tradeshows, and market trends (state and federal funding grant deadlines, etc.) that can be leveraged by state sales teams
Engage event experience team to execute flawlessly on tradeshows, roadshows, forums, and lunch and learns in the regional marketing strategy agreed to by the sales VP and you. This includes helping the sales team understand the value of setting and delivering on event goals
Regularly communicate marketing programs and results to sales, sales leadership, and marketing
3-8 years of experience in field marketing and/or demand generation
Education and/or education technology background preferred
Ability to think strategically and independently, and execute to a plan
Deal with multiple tasks in a calm, cool, collected manner while making decisions and moving fast
Great communicator, verbal and written, and can be effective in person or on the phone with sales, customers, and corporate marketing
Ability to travel 50%+ of the time required

Field Marketing Manager Resume Examples & Samples

30% - create new sales tools and product positioning documents for the field including win/loss analysis, competitive analysis, etc
10% - engage in an active feedback loop with the Director of Marketing, other marketing team members to represent the interests and needs of the assigned geographic area as the North America Marketing Team develops new programs
Fin Tech software experience

Field Marketing Manager Resume Examples & Samples

Support Marketing AOP Development and Strategy
Execute Marketing AOP, measurement and reporting
Pull together Quarterly Business Plan development and planning
Liaise with Foodservice for AOP and QBP
Be the face to the brand teams to develop strategy and tactical approach of regional brand investments
Own regional priority brand activation
Local expert and calendar owner of all national platforms
Own local sports marketing and activation strategy and execution
Data and insights mining
Development and management of region-wide syndicated programming
Occasional coordination of region marketing team meetings and content
Day-to-day relationship with Regional Retail & Foodservice Leadership
Degree
A minimum of 5 years prior Brand Marketing and/or Insights experience
Ability to translate insights into strategy, and strategy to activation plans that deliver impactful results
CPG Experience Preferred
Possess strong analytical, creative thinking, communication and influencing skills
Requires strong oral and written communication skills
Experience with media and digital a plus
Must demonstrate professional maturity - ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
Partner with cross-functional teams (Finance, Retail and Foodservice) to define big bet opportunities
Ability to effectively collaborate, communicate and influence in a matrix environment
Solution oriented and problem solver

Field Marketing Manager Resume Examples & Samples

Act as the local point of contact on the development and execution of Public Sector programs
Develop and implement pipeline acceleration programs jointly with sales
Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates
Align local messages and tactical plans with the company's business goals
Actively participate in interlock sessions and share best practices with colleagues
Generate insights about, and proactively address, market trends and competitive activity to help ensure evolving corporate, product and marketing strategies meet theatre market needs
Analyze historical results data (e.g. budget and tactic metrics). Monitor, review and report on marketing activities and results against key performance metrics during monthly and quarterly meetings; adjusts marketing mix based on performance to maximize ROI
Work closely with Channel Marketing Manager to co-ordinate channel led events
Represent Public Sector requirements for input into the communications strategy
Manage vendor contracts and relationships and the potential to supervise marketing assistants/coordinators
Five or more years of Public Sector marketing program experience covering all aspects of developing and managing marketing strategies and programs
Bachelor's degree in Marketing or Business preferred
Experience with marketing to Federal Agencies and State and Local municipalities preferably in the network security space
Proven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience is a plus
Experience working with the channel
Strong understanding of Marketing and Sales funnel
Ability to travel required (10% - 15%)
SFDC experience preferred

Field Marketing Manager Resume Examples & Samples

Build relationships with the local sales teams, channel partners, and technology alliance partners
Develop deep understanding of target audience, including pain points, spending profiles, key projects and initiatives, and competing solutions
Align and customize global programs to fit regional needs
Develop quarterly marketing plans with sales teams and top partners and distribution
Execute multi-touch demand generation activities (including digital, webinars, content syndication, direct mail, seminars, tradeshows, and networking events) that build pipeline, track lead flow and measure results to meet quarterly goals
Identify relevant industry events and secure appropriate level of participation
4 - 6+ years experience in marketing with strong emphasis in field and channel marketing

Field Marketing Manager Resume Examples & Samples

Develop promotional plans to be featured in Sonesta marketing efforts. Ensure programs/offers provide significant returns while supporting Sonesta corporate goals, including driving business through all distribution channels
Work closely with the e-commerce organization to maximize promotional efforts by ensuring synergy of activities, in particular merchandizing of hotel rate programs
Maintain property web sites for all hotels in region including developing home page news emphasizing local events and landing pages for various promotions
Develop plans to utilize partnerships and social media in impactful ways to support both national and individual brand promotional efforts
Implement programs and initiatives under the direction of the hotel’s executive management team to ensure the overall strategic direction of the hotel’s sales and operations teams are consistent with and supported by Human Resources, Legal and Finance
Strategies will include leveraging Travel Pass and all appropriate Sonesta marketing programs. Strategies should have superior ROI's and be industry leading in nature
Maintain accurate documentation of all results of specific marketing programs and activities within their region
Leverage, when appropriate, hotel teams to perform regional marketing activities as directed by sales and operations management
Support local Public Relations needs such as sourcing stories and touring local press and prospective marketing partners within the region to create awareness
Provide weekly reports as directed by the organization regarding previous week’s activity and upcoming activities
Assist in the development of annual budgets and marketing plans for each hotel in the region
Lead all reputation management efforts to include the monitoring of TripAdvisor and TrustYou web sites along with partnering with local operational teams to respond accordingly
Lead by example by demonstrating a high standard of professionalism and marketing expertise particularly in the influence of new hires and other hotel team members
Assists the Sonesta Corporate Marketing team members when appropriate with national and regional programs and strategy
Expertise in marketing and advertising planning, with proven results in use of measurable, data-driven media and channels
Solid depth of experience in design and development of creative to drive guest activity
Orientation towards using key performance metrics to monitor marketing strategies, analyze trends and take action
Team-orientation with excellent analytical and written and oral communication skills
Must be able to manage multiple projects in remote locations and partially structured environments
Must possess strong consultative skills; balancing team and individual responsibilities
Travel to the hotels, clients, and region related conferences are a requirement of the job – potentially up to 50%+ of the job
Proficiency in using Microsoft Office, with advanced expertise in PowerPoint and Excel, knowledge of creative software a plus (i.e. Adobe Creative Suite)
College degree with a concentration in Marketing
Minimum 5 years’ experience in hospitality marketing or related experience
Health Benefits (Health & Dental Insurance)
401(k) Retirement Plan
Vacation
Sonesta Hotels & Other Outlets Discounts
Paid Holidays
Sick Days
Educational Assistance
Employee Recognition Programs
Newborn & Adopted Child Leave
Spousal & Domestic Partner Leave
Life Insurance
Short Term Disability
Long term Disability
Employee Referral Program
Credit Union
Direct Deposit
Employee Activities & Events

Field Marketing Manager Resume Examples & Samples

Marketing strategy: Define marketing approach for Sabre Travel Network in UK, Ireland and South Africa, using global/EMEA strategy guidance commercial data, market trends, customer research, competitive benchmarks and marketing performance criteria. Working together with EMEA Segment Marketing Managers to input local market/customer intelligence into segment landscape analyses
Marketing planning and execution: Create and implement annual marketing plans, defining the marketing mix that drives familiarity and consideration of the brand, lead generation, increased awareness and adoption of technology solutions as well as conversion and retention of business. Execute market-facing segment activities through optimum mix of media including web, video, email, social media, and print communications; industry and customer events as well as sponsorships and speaker placements. Ensure quality of translated material into local language for all centrally produced marketing assets when relevant. Manage and deploy marketing budget in a disciplined and impactful manner. Also contribute to Pan-EMEA marketing projects beyond core country remit
Sales support: Partner with and support Sales and Account Management teams to contribute directly to commercial growth goals. Deliver marketing solutions supporting all stages of the customer buy-cycle. Ensure local Sales teams are equipped with up-to-date value-based marketing material and encourage adoption of new sales tools. Be accountable for local Go-to-Market activity for new product and content releases, actively supporting the employee-readiness programme EMEA SabreReady. Works with the Marketing team, with supporting functions and external agencies to create and implement annual campaign plans, defining the marketing mix per individual campaign objective such as driving familiarity and consideration of the brand, lead generation, increased awareness and adoption of technology solutions as well as conversion and retention of business

Field Marketing Manager Resume Examples & Samples

Execute, support and maintain successful marketing campaigns, while coordinating the activities of external vendors (creative, SEO, IT, etc.)
Assist with program set-up and execution, run programs successfully and measure performance via KPIs and closed-loop feedback w/ sales and/or other cross-functional stakeholders
Support programs & campaigns with social media activity including relevant postings to Facebook, twitter, LinkedIn, YouTube, blog, etc.; drives development of the social media strategy across functions and reports on performance accordingly
Create and promote best practice in lead-generation programs, social media, lead scoring, CRM integration and automated communications programs
Extract data and key learning from Google analytics in order to recommend improvements to lead-generation and nurturing programs
Collaborate with others in marketing and sales to utilize the website as a strategic demand generation tool, driving conversion from visitors to leads
Analyze campaign outcomes in detail, draw insights and present results clearly to facilitate sound decision making and next steps

NW Field Marketing Manager Resume Examples & Samples

Collaborate with regional sales team to identify, develop, and manage targeted regional marketing activities (events, campaigns, digital/social, account-based marketing, client evidence) to directly support the regional sales priorities to drive short and long term pipeline growth
Maintain a deep understanding of the target audience base in each market
Maintain constant line of sight into all marketing activities executed regionally; serve as the key ‘go-to’ person for the region to track, analyze and report the impact and marketing effectiveness for all marketing-driven activities
Manage all elements of the plan, including budget, planning, and execution and reporting
Build and maintain ongoing collaboration and communications with the regional sales leadership, account executives and marketing peers
Adheres to marketing policies and practices at different levels that are relevant to the current activity
3+ years Marketing experience
3 + year working in the IT/Services industry
Marketing expertise around working of the Microsoft enterprise technologies
Strong knowledge of developing and implementing marketing campaigns in a B2b environment
Solid Integrated Marketing
Strong communication and influencing skills
Self-motivated; ability to take ownership for assigned projects; ability to work independently and with a team
Strong leadership capability, ability to motivate teams and work well cross functional
Strong project management skills, ability to manage multiple projects at one time

Senior Field Marketing Manager Resume Examples & Samples

Develop and execute overall marketing plan for demand creation and awareness for LATAM territories
Execute webinars, events, regional trade shows, email campaigns, joint channel activities, public relations in support of marketing plan
Develop marketing initiatives and co-marketing programs to generate pipeline with and through Partners in the region, including channel partners (Distributors, VARs, Service Providers, etc.) and ecosystem partners (technology alliance partners)
Ensure that key customer successes are communicated and converted to references
Ensure tight alignment of spend against high return by analyzing and reporting full funnel contribution against marketing activities
Track market, channel and business trends and adjust marketing strategies accordingly
Provide account-based marketing support for select key accounts
Work with Marketing Programs Manager on email program set-up, list management, and reporting
Minimum of 10 years of technology marketing experience preferably in network/cyber security
Fluent in English, Portuguese and Spanish
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences, including sales, customers, channel partners, analysts and journalists
Outstanding project management skills and the proven ability to manage multiple complex initiatives in parallel
Experience creating and implementing proven successful strategies for creating demand in LATAM
A personal style that is viewed as open-minded and collaborative
Experience with Salesforce.com and a marketing automation platform (Marketo preferred)
Preferably located in Mexico City
Ability to travel between 60%

Field Marketing Manager Resume Examples & Samples

Flawless execution of field marketing activities and events in support of sales and partner enablement objectives
Coordinate activities/events, including live/on-demand web seminars, online resource centers, newsletters, whitepaper syndication programs, face-to-face seminars, executive-level roundtables, tradeshows, industry events, etc
Timely management of assets and marketing plans in support of activities and events
Monitor and report performance metrics of activities and events of live campaigns
Participation on weekly Channel Programs calls and team calls
Weekly updating of reports to team regarding marketing activities and events
Serve as key resource/go-to person for marketing-related activities for Channel Sales team
Regular communication of activity/event status to internal programs team, sales team, and sales directors
Appropriate staffing of activities and events by Product Marketing/Management team
Engage and develop relationships with identified partners and the partner community as a whole to adopt the ‘think RingCentral first’ mentality; become an invaluable resource to them
Blog participation
Demonstrated event management skills
Experience in campaign management, target marketing, CRM process, project management, demand generation and analytics
A Bachelor’s degree in Marketing, Communications, Business is required
Able to develop and implement customer-specific marketing programs independently
Excellent interpersonal and communications skills
Excellent time management, decision making, prioritization and organization skills
Must be able to work well with others as part of a team
Channel marketing experience
Campaign management experience (execution + SFDC campaign reporting/tracking)
Case study creation experience
Strong Marketo knowledge specifically experience using Marketo for B2B campaign management and lead generation
Ability to travel up to 50% plus
Experience with a technology, UCaaS or SaaS company
Experience using Salesforce.com for Customer Relationship Management
Must be a team player with a “can-do” attitude who is not afraid of bringing new ideas to the table and willingness to try new things
Experience working in a fast-pace environment
Self-motivated, able to problem solve and provide great work with limited supervision

Field Marketing Manager Resume Examples & Samples

Certification as Event Planner and/or project manager
Two years experience with managing several national brands
Two years experience in promoting telecom and/or wireless

Field Marketing Manager Resume Examples & Samples

Candidate must have at least 2 years of marketing communications experience focused primarily on driving marketing programs
Demonstrated record of success in demand generation for high-tech products and solutions
Premium based on hands-on user of Marketo and sfdc
Must be extremely well organized and detail-oriented with ability to deliver the right message at the right time

Field Marketing Manager Resume Examples & Samples

Support the product specialists growth plan
Work closely with Account Managers to create dealer marketing plans
Support demonstration planning sessions at dealerships
Provide product demonstration & training
Execute product launch plans
Provide sales and marketing field intelligence on trends and competitive activities
Achieve budget retail sales, market share for assigned districts
Support Lead Generation Initiatives
Support new product launches by providing training to dealers and end users at training events and farm shows
5+ years working in the agricultural industry
5+ years of field sales, field product specialist and or product training experience is desired

Global Field Marketing Manager Resume Examples & Samples

Create, manage and execute lead generation programs in partnership with marketing and sales teams to increase sales pipeline
Build and manage a calendar for demand generation programs
Drive the marketing and sales funnel through demand gen strategies: create and qualify leads through multiple lead-generation initiatives including email campaigns, direct mail, local field events other marketing initiatives
Work with our analytics team to build reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI
5+ years marketing experience with a clear track record of measureable impact on revenue
3+ years of experience in B2B marketing
Must possess strong communication skills (written, verbal and formal presentation), project management skills, attention to detail, and negotiation skills
Demonstrated ability to work collaboratively with cross-functional internal departments as well as external vendors
Familiarity with Salesforce and Marketing Automation tools (e.g. Eloqua)
Experience in HR, Payroll, technology, professional services or financial services desired
Bilingualism required

Global Field Marketing Manager Resume Examples & Samples

A Degree/Certification in Marketing, Business, and/or equivalent work experience
3+ years experience in B2B marketing
Proven strategic marketing experience
Bilingualism not required, but is an asset

Field Marketing Manager Resume Examples & Samples

Work with other members of the Marketing Programs, Sales Enablement, Partnership and Product Marketing teams to ensure demand generation campaigns are integrated and supported through cross-functional readiness
Develop an ongoing program of demand generation campaigns to reach target audiences and generate demand for PointClickCare solutions and services; the outcome should be a continuous flow of inbound leads into the sales pipeline coming from target accounts and target markets
Create and execute regional marketing plans for key sales territories
Understand and articulate regulatory requirements as they apply to the regional level
7-10+ years of experience creating and managing marketing programs with demonstrated ability to exceed targets
Experience in strategic planning & leading a marketing team to plan and execute B2B field marketing initiatives
Marketing Knowledge – Understanding and execution of integrated campaigns, event-based marketing, metrics and analytics
A self-starter who possess excellent organizational, project tracking and communication skills
Able to convey complex ideas in a clear, concise manner
Proven ability to drive collaboration and teamwork in a fast-paced environment
Ability to manage multiple projects and work under tight deadlines when necessary
Results-oriented with the ability to identify fresh, forward-thinking techniques to reach lead generation and revenue goals
Experience with commonly used marketing tools including web-based collaboration tools, CRM and marketing automation systems (NetSuite and Marketo) is an asset
Previous experience in the LTPAC or related Healthcare industry is a bonus

Field Marketing Manager Resume Examples & Samples

5-7 years marketing experience in a high growth technology environment
5+ years of ROI focused marketing experience, including field marketing preferably in a B2B environment (technology/software industry is preferred)
Demonstrated understanding of integrated marketing practices and measurements across digital, direct and outbound programs; prefer hands-on experience with marketing automation platforms (Marketo in particular)
Demonstrated ability to work and interact in a group or team setting including face-to-face, by virtual meetings, VOIP or any other means
Ability for domestic travel up to 50%

Greater China Field Marketing Manager Resume Examples & Samples

7+ years experience working directly with sales teams in high-tech, B2B campaign design, integrated marketing, and demand generation
Excellent organizational and project management skills with ability to lead cross-functional teams to deliver programs
Ability to manage multiple initiatives simultaneously and deliver within tight deadlines
Demonstrated marketing program planning, budget management, analysis and analytical skills
Ability to quickly apply proven, creative approaches to project execution, virtual team building and problem solving
Previous working experience in the B2B, Software Testing, and ICT industry is highly desirable
Bachelor degree required/preferred
Fair command of the English language

Field Marketing Manager Resume Examples & Samples

Define the strategy and work with the marketing team to develop a wide variety of material that support Product, Sales and Sales Enablement’s goals. These pieces include
Product sheets
Interactive product guides
Product videos
Podcasts
Sales support materials
Training guides
Partner with the Marketing Services team to develop assets such as those outlined above. Work with the design, digital and copywriting teams, as well as required outside resources, to complete projects. Ensure deliverables align to marketing campaign and business goals by working closely with BU marketers and MS team. You are the project manager who will deliver on time and on budget
Own all aspects of these programs from concepting and creation through to delivery. Manage all projects in TU’s Workfront tool
Work with the BU marketers, Corporate Communications and Internal Comms teams to understand business needs, key messages, story arcs and brand implications, and infuse this knowledge into all materials created
Amplify marketing materials internally and externally as appropriate. This includes posting to The Source (internal content management system), The Hub (intranet) and www.transunion.com (external B2B website)
Partner with sales support on additional dissemination of materials, including via email, in live training sessions and during conference calls

Field Marketing Manager Resume Examples & Samples

Localize National Marketing plans by leveraging national brand promotional platforms and applying local market insights
Work with Brand teams to create local promotions and support materials consistent with brand strategy and equity guidelines
Identifies, implements, and executes relevant events and sponsorships; Establishes relevant partnerships that will improve the overall market plan
Work with Brand and BF media to identify and implement local media plans
Evaluate programs and initiatives, making recommendations for discontinuation or improvement
Partners with sales manager to educate, plan, execute and evaluate agency (Hive, Greenhouse) execution of assigned brand initiatives
Provide input into local resource allocation decisions and manage local consumer marketing funds (sponsorships, local media, consumer focused tastings, brand events)
Serves as a critical resource for consumer and competitive insights to be expedited to Brand Teams
Champions Brand building by providing brand/category/portfolio expertise and conducts tastings and brand education training

Client Field Marketing Manager Resume Examples & Samples

Developing a thorough understanding of the local market (Market share, Competitor activity, Price Banding trends) and share insights with Sales share insights with Sales by assisting with key strategic RFP responses and providing client expertise in-country
Ensure in-country product and competitive knowledge (local market insights) by training and communicating all critical points to sales during the product lifecycle
Provide subject matter expertise to Dell account teams with key customer and partner engagements
Support Marketing-led customer and product-related events

Field Marketing Manager Resume Examples & Samples

5-7 years of experience in marketing-related field preferably for a professional services firm
Operate well in a team environment and independently with minimal supervision required
Strong marketing strategy skills. Ability to provide leadership and counsel to business partners
Excellent problem-solving skills and judgment abilities
Business minded marketer with financial acumen and aptitude with excel
Advanced data interpretation and analytical skills
Strong oral communication and client relationship skills

Field Marketing Manager Resume Examples & Samples

Localize National Marketing plans by leveraging national brand promotional platforms and applying local market insights with a focus on the multicultural consumer
Develops and maintains working knowledge of most populous multicultural areas within assigned geography
Leads Division Multicultural Council
Work with Hispanic and AACM Brand leads to create local promotions and support materials consistent with brand strategy and equity guidelines
Identifies, implements, and executes relevant multicultural events and sponsorships; Establishes relevant partnerships that will improve the overall market plan
Work with FMM and BF media to identify and implement local multicultural media plans
Partners with sales teams to educate, plan, execute and evaluate agency (Greenhouse) execution of assigned brand initiatives
Serves as a critical resource for consumer and competitive insights to be expedited to Brand Teams. Serves as the educational expert for the field (e.g. focus groups, etc)
Collaborates with multicultural field sales teams, both internally and externally (agency, distributor)
Champions Brand building by providing brand/category/portfolio/multicultural expertise and brand education training
Brand responsibility: 80% Jack Daniel’s; 20% Rest of Portfolio

Field Marketing Manager Resume Examples & Samples

Develop the regional/local marketing plans to supports sales objectives by attracting and acquiring new customers, while driving adoption and expansion with our existing customers
Research, recommend and execute targeted regional/local marketing plans that include but are not limited to field events, partner activities, user groups, industry events/tradeshows, relationships with local associations or communities, content creation and localization, press and analyst relations, executive roundtables, etc
Ensure alignment with global digital/demand generation programs (e.g., webinars, email, advertising) and if necessary localize to extend reach or impact
Work closely with account teams to craft account-level marketing plans for top strategic accounts. Participate in forecast calls and other forums to ensure feedback is gathered and used to improve and optimize programs
Ensure effective and efficient two-way communication between New Relic marketing and sales teams
Work cross-functionally to oversee the timely execution of the field-marketing plan
Track and measure demand-to-close metrics across field marketing programs, optimizing resources against regional objectives
5+ years of experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired
Significant segment marketing, demand creation and campaign execution experience
CRM (Salesforce.com) and Marketing Automation (Marketo) experience strongly preferred
Willing to operate independently and achieve success with limited resources
Strong organizational, project management, and multitasking skills
Bachelor's degree in Communications, Marketing, Business or a technical field; an MBA is a plus
Native fluency in German and professional working proficiency in English required. Professional working proficiency in French strongly desired

Field Marketing Manager Resume Examples & Samples

Responsible for the overall CSG revenue, unit and margin attainment against the financial objectives set at the beginning of each quarter
Actively drive and clearly communicate CSG pipeline growth to analyze pipeline and data to best determine program mix to meet sales needs; ability to convert data into knowledge
Drive marketing activities by working with segment and CSG product marketing teams to manage the lead funnel by assessing lead quality through quantifiable program metrics, engaging with sales teams, guiding and accelerating leads through the pipeline and drive sales teams
Actively work with peers to create and personally implement a variety of pertinent CSG training plan for all sales personnel within the organization
Manage and communicate the required amount of units required to meet the needs of the business through UPP and forecast planning
Forecast, evaluate, measure and report on business development, marketing,
Collect, analyze and report on key trends in the business – looking for critical ways to grow the business through new and innovative ways
Present to customers the client portfolio
Acts as a liaison between sales, marketing and product group organizations
Attends quarterly business reviews when possible
Ability to travel 30% of the time with no restrictions

Senior Field Marketing Manager Resume Examples & Samples

Understand retailers’ long-term strategy and plans, as well as short-term tactical activities, and identify potential synergies for Amazon within these
Develop end-to-end launch plans for new products with multiple partners across the UK retail footprint
Collaborate with marketing partners and retailers to ensure high-quality in field execution of in-store merchandising and messaging to support indirect sales channels
Manage the creation and delivery of product training programs, materials and special retail events as well as gaining access to incremental opportunities for sales rep interactions
Optimize balance between training, merchandising and promoter activities to drive the highest lift for the business
Institute research metrics to audit launch success and then optimize efforts
Design, compile and analyze scorecards, trackers, tools, and reports for the field organizations providing actionable insights
Develop repeatable processes to understand not only what is happening at the store level across the UK, but why and what to do about it
Seek regional best practices for continual improvement of post-purchase customer experience and on-going campaigns
Work with Amazon and partner agencies to lead briefing, execution and sign-off of initiatives and agile in-field collateral
Identify, evaluate and recommend relevant propositions and promotions to drive sell-out and provide tactical differentiation
Excellent understanding of consumer product marketing strategies especially in the off-line retail and high-technology space
Track record of success in multi-party marketing partnerships and extensive experience working with consumer electronics retailers
Ability to understand complex product attributes and relate their benefits into culturally relevant, channel-appropriate activities
Demonstrated success in data intensive quantitative analysis and recommendations; ability to use hard data and metrics to back up program recommendations and results
Proven management experience including in-depth development of career plans and established ability to help hire, retain and grow talent
Significant experience in successfully delivering results in a fast-paced and dynamic business environment
Several years in consumer marketing or sales such as channel marketing, retail marketing, field sales, or merchandising
High-technology consumer products marketing

Field Marketing Manager, West Area Resume Examples & Samples

Develop field marketing programs or tools that help acquire new customers, retain and grow existing customers and deliver growth across key customer segments
Execute marketing programs designed to meet sales objectives include events, communication tools, demand generation and contact acquisition
Provide input and assist in execution of programs to reach customer targets by vertical, drive sales plays, create sales tools and regularly communicate marketing programs and results
Work with Demand Generation team to develop contact acquisition and development strategy for segment: by vertical, job role, target account, suspect/prospect/customer
Location for this role is flexible within Seattle or San Francisco locations
8+ years of relevant work experience in field/regional marketing, demand generation, and/or high-technology companies/products
Project management, creative thinking and analytical skills
With exposure to multiple teams, this is a high-profile and highly-matrixed role. Candidates need to be strategic thinkers, hands on, highly organized, detail-oriented, and have experience in technology field marketing working with sales teams on a continual basis
Feel at home in an agile environment – and be able to constantly straddle between strategy and execution as needed
Possess an expert understanding of how to drive business and marketing through the sales and partner channels to grow business
Excel at cross-group collaboration, problem solving and has a bias for action
Proven success developing business, marketing planning/analysis, opportunity identification and optimizing marketing investment
Demonstrated ability to manage multiple programs and priorities
Outstanding collaboration skills are critical
IT/technology marketing experience preferred

Field Marketing Manager Resume Examples & Samples

Create and execute targeted regional marketing plans to bring together corporate programs and regional opportunities, including but not limited to field events, executive programs, tradeshows, industry associations, partner programs and telemarketing
Build and maintain ongoing communications with the regional sales VPs and directors, field marketing peers and account executives
Help drive demand creation and lead generation activity in developing qualified sales leads and creating brand awareness activities
Assist event and marketing program managers in developing regional and campaign specific target lists through the CRM database
Communicate with sales in order to gain buy-in, understanding and participation in marketing programs
Identify sales training needs and collaboratively develop programs to address field sales knowledge weakness
Bachelors degree in Marketing or related field is required; MBA is desired
Ability to travel between 25-30%
Experience working in marketing with proven success and high initiative in the creation and execution of effective demand generation marketing campaigns
Proficient in MS Office applications including Word, PowerPoint and Excel
CRM (Salesforce.com) and Marketing Automation experience required
Must possess excellent written, verbal and visual communication skills
Working in or with a high technology sales department with an understanding of sales cycles and large deal complexity
High energy, self-directed, team player

Senior Field Marketing Manager Resume Examples & Samples

Drive excellence in execution with detailed project management of sales plays including but not limited to assessing the HUB’s enablement needs, coordinating resources cross-functionally, developing roll-out plans, running call blitzes, aligning sales incentives and rewards, tracking performance and communicating impact at all levels
Develop in-quarter marketing programs targeting underpenetrated markets by geographic region, segment and/or vertical. Must have the ability to identify target contact profiles in a late buyer’s journey and map content appropriate to escalate hand-raisers, accelerate goal identification and shorten the speed-to-close. The primary call to action would be to stimulate a meeting with HUB resources. Must be familiar with marketing automation systems and processes to achieve scale
Build out appropriate call scripts and email templates to enhance overall prescription of HUB outreach for maximum yield
Drive operational efficiencies in the end to end campaign process and improve demand funnel velocity and yield
Interface between the HUB and all marketing functions. Influence program development and maximize yield with closed-loop communications. Inspect program performance, lead value and follow-up effectiveness
Must have a proven ability to motivate and excite sales behaviors
Be a trusted partner and advisor to Americas HUB leadership
Must have detail oriented project management skills and experience influencing cross-functional teams
Comfortable working under pressure with tight deadlines as the project leader
Clear and frequent communicator with internal teams
Flexibility and ability to improvise on the fly
Creativity and a willingness to try new approaches will be a strong asset
Strong and confident communication skills with all levels of seniority within the organization, as well as audience groups
4+ years of experience in marketing programs / field marketing / inside sales
Direct experience with inside sales model
Proven ability to work closely with marketing operations to improve demand waterfall metrics
Worked in channel-oriented go-to-market model
Business level English mandatory, including superior written ability
Other relevant languages would be an advantage
Knowledge of marketing automation tools and how to leverage them
CRM (salesforce.com) experience
Direct experience working with or for sales leaders
Mobility – ability to travel to Hub destinations
LI-DJ

Field Marketing Manager Resume Examples & Samples

Attend all sales meetings and ensure Home Solutions Advisors are in attendance
Monitors daily/weekly reports to drive improvement in performance
Communicates as needed with assigned Appointment Center Market Coordinator to identify opportunities for lead conversion
Ability to drive to assigned territory and sit in an automobile for extended periods of time
Ability to walk, stand and move around for extended periods of time
Ability to organize and prioritize
Ability to be self-motivated in order to maintain high performance from a home-based office
Excellent communication and leadership skills
Ability to be flexible
Ability to have available and reliable transportation
Ability to maintain a positive mental attitude at all times to provide a positive role model for subordinates, peers and other

Asean Field Marketing Manager Resume Examples & Samples

Develop and execute a Field Marketing plan to acquire new M&E customers, retain existing customers, and win back non-transacting customers
Build “trusted partner” relationships with the ASEAN sales team, and help them achieve their sales goals
Measure and report on every aspect of your marketing programs, and continually strive to improve the results
Represent ASEAN Field Marketing with key stakeholders, including M&E Industry Strategy and Marketing management (ISM), Sales, and Marketing Operations
Manage cross-regional marketing investment tracking and reporting, program reporting, quarterly business reviews, and annual planning
You know where to find your prospects online. You get to know your customers, what they like, and where to find them. You love social media and know how to drive engagement online
Trying new things comes naturally. You have lots of ideas and like to test them out. You like to keep up-to-date on new ways to engage customers, generate contacts, and drive to purchase
You can work independently and juggle lots of projects. You don’t mind doing the hard work. You love managing multiple projects. Multi-tasking comes naturally and being busy keeps you motivated
You know how to get stuff done, together. You like bringing together and working with other energetic, smart, and creative colleagues

Field Marketing Manager, SEA Resume Examples & Samples

Collaborate with Product Marketing and sales to establish go-to-market strategies and plans that encompass product launch, lead generation, public relations and social media and determine the most effective strategies to meet revenue goals
Work with multiple sales teams and inside sales teams to determine lead generation requirements spanning high-volume products as well as specific product solutions, like wireless, web security, etc
Collaborate with Field Marketing Managers in Europe and Asia to coordinate programs and execution
Establish, manage and analyze program metrics
Create and deliver regular reports to senior management on campaign plans and results
Collaborate and provide regional input to product marketing managers and market development team to develop creative briefs to support all marketing communications activities
Supervise additional marketing manager
Demonstrated success in driving marketing campaigns and promotions to meet the revenue goals of Sales teams
Ability to work cross functionally to plan and execute successful lead generation marketing programs
Experience identifying primary target markets and developing integrated campaign strategies that include web, email, direct mail, advertising and events
Ability to manage the planning and execution of programs in a deadline driven environment
Knowledge of CRM/Sales Automation systems and how to maximize them for efficient lead distribution and reporting
Occasional travel required
5 years experience in marketing or related field
Demonstrated experience in marketing enterprise networking solutions, preferably in network security
Understanding of marketing and experience with an indirect business model
Strong verbal communication and presentation skills
Experience writing creative briefs and managing creative agencies
Experience working with Customer Relationship Management (CRM) tools, developing lead flow processes, drafting telemarketing scripts and managing external/internal inside sales or telemarketing teams
Experience developing lead generation strategies and measuring lead gen campaigns

Field Marketing Manager Neur Resume Examples & Samples

Develop marketing plans with all sales teams and top channel partners on a quarterly basis and conduct QBRs to measure results
Coordinate and manage all regional events, including seminars, tradeshows, networking events, and user group meetings
Serve as spokesperson for local media as appropriate
Create and distribute marketing materials throughout region
5+ years experience in marketing with strong emphasis in channel and field marketing
Solid understanding of datacenter infrastructure and virtualization technologies
Deep understanding of all modern demand generation channels and when to deploy each type of activity for maximum effectiveness
Experience with Salesforce.com and marketing automation solutions such as Marketo
Strong project management skills and ability to perform in fast-paced and high-energy environment
Extensive experience in localizing and executing global integrated campaigns, with a demonstrated track record of exceptional achievement in field marketing for high-tech B2B companies
Bachelor’s degree in marketing, economics, business administration, mathematics, or statistics from top university

Jpac Field Marketing Manager Resume Examples & Samples

Design and implementation of JAPAC field marketing programs to promote key strategic open source cloud solutions in alignment with Global Sales Plays
Pipeline generation including the delivery of lead generation and customer nurturing programs
Act as a key partner and marketing expert to Technology sales and BDMs, including Oracle Direct Prime Sales team
Project management and co-ordination of Oracle customer events and select 3rd Party Exhibitions/Conferences in JAPAC region
Demonstrable competencies in IT and Cloud Marketing; experienced in developing and executing integrated marketing plans for IT companies (preferably open source software) based on business needs and understanding of audience generation strategies and segmentation for the complete buying cycle
Knowledge of the marketing disciplines and practical working experience of direct digital marketing channels - from website, to search engine, to social media channels, to digital multi-touch and nurture campaigns
Demonstrated experience and aptitude for integrating Social Media and Digital campaign tactics to field marketing campaigns
Excellent writing, editing and communication skills in English, in addition ability to communicate in Chinese or Japanese is highly preferred
Creative, results driven and team-work oriented
Knowledge of Linux and Virtualization market would be helpful

Global Senior Partner Channel Field Marketing Manager Resume Examples & Samples

Voice of the Field to key SMB stakeholders in SMB HQ segment and product segment marketing
Landing of the SMB programs and platforms with SMB leads and PCMMs
Review of field marketing plans and results, providing guidance on how to improve the sub marketing performance
Leading monthly PCMM ROB calls and bi-annual PCMM Summits
Driving annual Corp Marketing Planning and Field Execution Guidance
Global Role lead for the SMB Customer Marketing role in the field
Field enablement strategy and execution: especially in Digital and Social marketing techniques
Understanding of B2B Marketing, Modern Marketing and Microsoft key processes
Solid experience in planning and executing marketing programs and activities
This individual must be a self-starter and comfortable dealing with ambiguity
Strong experience with digital marketing strategy and execution
Solutions focused
Ability to multitask in a fast-moving environment
Ability to shift between strategy and execution
Entrepreneurial state of mind
Bachelor Degree in Marketing, Communication, or related field required
10+ years of proven success in Customer, Digital, Relationship Marketing
Results focus
Some international travel required

Field Marketing Manager, Software Solutions Resume Examples & Samples

Drive sales growth of software platforms through new sales and support tools and direct customer sales support
Establish training program for sales and distribution network
Insure on-time implementation of software platforms with large customer accounts
Support product management and software development teams with customer needs identification and feature definition
Establish technical and thought leadership through workshops, webinars, and other educational content development
Support and implementation of new marketing campaigns
Assist in the development of market collateral support materials and product literature
Travel expectation is approximately 40% (18-22 weeks per year). Includes international travel
Software Implementation and Enablement
Strong communication and Presentation Skills
Customer Focus
Cross Functional Team Leadership
Fundamental Marketing Principles
Familiarity with Best Practices for Customer Service and Support
Global Experience
Technical Aptitude in Software and Solution Development
Fire Services or Industrial software field experience
Past experience in technical sales consultancy or professional services preferred
Articulate value proposition through training, customer visits, and industry events
Identification of customer needs, through execution of VoC activities
Ability to articulate both commercial and technical benefits to customers
Experience with the Municipal (Fire Services) and/or Industrial markets desired. Knowledge of wireless communications and/or Accountability Systems a plus
Bachelor’s degree is required (Engineering, Computer Science or Business preferred)
5 Years of Software Product Management and/or Sales experience or 10 years of experience working with technical products is required
Experience working with personal communications equipment, software offerings, and/or Accountability Systems strongly preferred

Field Marketing Manager Resume Examples & Samples

Conceptualize, develop and execute compelling Account-Based Marketing (ABM) programs to be coordinated through the sales team and create custom packages for specific accounts throughout the region
Execute and manage field events (regional one-day events, tradeshows, conferences, etc.), including logistics, budgeting, content development, scheduling, creative themes and social media strategies
Investigate and identify events and conferences targeted to Centrify target market
Ensure event goals and lead acquisition strategies are aligned with sales objectives and messaging and graphics are consistent with Centrify brand
Track event results and metrics to measure success and investment, optimizing events as needed
Coordinate and execute pre and post-event communications to target audience
Work with marketing operations and sales to ensure leads are properly entered, routed, marketing nurtured and followed up on in a timely manner
Possible assist with other Alliance/ISV Partner-oriented events and activities, including but not limited to, joint seminars and webinars, newsletters and other communications, and development of “Events in a Box”

Field Marketing Manager, Latin Resume Examples & Samples

Develop regional Thales e-Security marketing plans with sales and channel AVPs for the Central region
Work with America’s Field Marketing leader to develop and drive communications of Thales e-Security relevant information and programs to partners – including targeted newsletters, and partner portal
Proactively create demand generation campaigns with partners (e.g., telemarketing, e-mail, direct mail, seminars, advertising)
Create and execute events (e.g. webcast) to communicate the latest and greatest programs/promotions – leveraging channel
Work with Marketing and Sales Operations to create actionable dashboards in DOMO, Salesforce.com and Marketo in support of leads, pipeline, revenue and awareness goals
Drive and create nurture campaigns associated with target campaigns leveraging digital and direct marketing tools such as email, direct mail, and events
Drive or directly influence the team’s approach to “Channel-Ready” campaigns that are highly scalable and executable by multiple in region partners and throughout the world as appropriate
Become an integral part of the transition team with Thales, presuming the full execution of acquisition
Any other duties or tasks as assigned
Fluent in Spanish: required. Conversational Brazilian Portuguese preferred
7+ years of experience in relevant marketing activities for enterprise software companies
7+ years of experience in Channel/ Field Marketing for B2B software or technology company, with proven ability to deliver consistently strong measurable results
Security, Storage or Networking Industry Experience required
Salesforce.com, Marketo or DOMO experience highly desirable
Language skills beyond English a plus
Highly proficient with Excel and other MS Office software applications
Excellent organizational skills with the ability to run multiple projects and meet deadlines
The ability to work in a collaborative environment
Able to travel domestic and internationally as required

Field Marketing Manager Resume Examples & Samples

Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within these accounts
Collaborate with the global Account Based Marketing program team, to create and gain consensus for cross-portfolio go-to-market (GTM) plans and marketing plays in alignment with strategic product mandates and sales directives
Manage and promote an editorial calendar of thought leadership content and new marketing assets that align to the customer journey, sales buying stages, and the GTM plan
Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media
Analyze metrics and reports to determine effectiveness of program activities and integrated cloud thought leadership content consumption
Experience building and carrying out account based marketing programs; knowledge of SirusDecisions research or experience with financial services industry marketing is a plus
Clear understanding of cloud and emerging technologies with the capability to skillfully integrate into programs that deliver on sales and product objectives
Writing and presentation skills to translate detailed content into impactful go to market materials including web, email, and social content
Experience directing digital marketing campaigns and planning and delivering social media strategies
Demonstrated ability to achieve hands-on results working cross-functionally with sales, marketing, and product teams
Goal oriented, collaborative, customer-focused, detailed, persistent, active listener and resourceful with good influencing skills
Bachelor's degree in marketing, communications, business, or a related field
5+ years of account-based marketing experience in high tech; financial services vertical experience is a plus

Field Marketing Manager Patientenmonitoring Resume Examples & Samples

Demand Generation
Generates demand in new and existing markets by identifying and acting on cross-sell, up-sell, and service sales opportunities in existing installed base Identifies new customer leads, based on customer scan, competitive intelligence, and understanding of market needs
Ensures successful hand-off of leads to campaign management/sales performance center for qualification
Conducts lead generation and management analytics to continuously improve sources of lead generation (e.g. prioritize trade shows based on lead success rate)
Manages and drives campaigns in respective geographies to promote products and solutions
Identifies campaigns best suited to achieve objectives for target customer segments on brand
Designs campaigns across lifecycle of products (NPI, end of life) to drive profitable growth
Selects third-party vendors and negotiate contracts to execute campaigns
Tailors messaging and creates local value proposition for local market
Ensures compliance of local marketing materials with regulatory requirements (Q&R review)
Partners with Sales support (owner) and BCD team to execute local market events that deliver high ROI
Develops metrics and measurement tools with Product Manager to evaluate and maximize ROI of campaigns
Selects tradeshows and works with local marketing communications team to create target messaging
Creates road-show schedule, participant list and messaging
Works with Sales support (owner) and Business marketing during key training events
Shapes and develops Market
Identifies and manages luminary/reference accounts, in collaboration with PM and sales support; works with sales support to coordinate luminary presentations
Manages user groups, and supports Business marketing with Beta/field test support
Helps identify and manage relationships with local KOLs, societies, alliances, sponsors, advisory boards, in collaboration with Business marketing and sales
Owns the development and implementation of the local market marketing plan
Provides input into BMC Business planning, in coordination with Market leadership and finance
Gather local market and customer insights, and feed information back to Market/Business Marketing
Understands relevant marketing customer segmentation and value proposition, provide feedback on how to tailor to meet specific market needs
Identifies sub-segments of customers in local market, and codify their needs, and tailor existing value propositions as appropriate

Senior Field Marketing Manager Resume Examples & Samples

Build and manage an integrated go-to-market plan in the East region, to deliver marketing contribution pipeline and increased customer engagement
Manage strategy, execution and follow up at key industry and customer events that drive thought leadership, pipeline or presence
Develop pipeline progression programs that leverage global campaigns and content to drive awareness and demand generation, on the ground with customers
Identify customer or partner stories and successes for repeatable, and scalable motions in market
Develop specific targeting and relationship marketing programs that help open up new opportunities in specific east coast accounts/verticals
Manage scorecard and metrics to monitor business and refine as appropriate
Drive quarterly business reviews with sales to ensure alignment on key programs and metrics
Strong relationship and virtual team management in a highly-matrixed environment with corporate marketing, sales, partner, services and product groups
Industry Expertise and Experience: 8-10 years’ experience working in software, hardware, networking or cloud computing in a field marketing function
Relationship Marketing: experience with targeting and trigger programs that help extend relationships at Clevel, VP or enterprise networking audiences in existing or new logos
Campaign Management: leverage targeting, campaigns, content, and field execution to land global campaigns in market
Demand Generation: demonstrated understanding of marketing mix to drive qualified sales lead including, but not limited to, email and direct mail campaigns, channel marketing, sales enablement, digital marketing, and thought-leadership activities. Must be able to work cross-team on marketing programs, advertising, PR/AR, online marketing, and SEO/SEM and content syndication
Project Management: organized planning and process management, tracking, and ability to drive accountability
Marketing Communications: strong written, verbal and presentation skills
Measurement: ability to manage projects on time, on budget with controlled set of resources, and leverage operations tools to track campaign and sales activity for predictable pipeline building
LI-LA1

Field Marketing Manager Resume Examples & Samples

Capture customer insights and conduct Win/Loss analysis: Analyze channel/field level win/loss data and conduct in-depth customer interviews to generate insights and develop hypotheses on the GTM strategy and commercialization plan in the region, aligned with sales funnel and sales related metrics (conversion rates, customer retention etc.)
Integrated Region Marketing Plan: Leading in partnership with Product and Sales, the Annual Region/Country Integrated Marketing Plan, ensuring execution of coherent and impactful campaign
Commercial activation support: Developing and executing marketing programs aligned with global marketing initiatives and regional commercial strategy
Installed Based Marketing: Lead IB marketing programs in order to increase share of wallet, drive IB Retention & Customer Loyalty
Demand Creation & Funnel Acceleration: Responsible to develop and execute demand creation & funnel acceleration tactics supporting product and solution commercial launch plans and IB Marketing initiatives
Minimum 5+ years’ experience in marketing, product marketing or related field in high-technology markets (knowledge of the full Life Sciences portfolio is desired)
Influencing skills – ability to motivate individuals and demonstrate organizational influence, both within GE and with our channel partners
Willingness and ability to travel within Europe and US
Excellent oral and written communications skills. Capable and comfortable with telephone and web-ex presenting
Knowledge of adjacent markets eg. Applied segments, diagnostics and customer applications
Experience in a commercial environment. For example; sales, key account management, sales management, marketing, scientific support and/or training
Strong time management, organizational, and administrative skills
Willingness and ability to take on additional responsibilities and undertake challenging tasks and/or global projects
Demonstrated ability to energize, develop, and build rapport at all levels within an organization
A high degree of self-motivation
Experience of a CRM system, preferably SalesForce.Com
Standard computer skills-experience in Word, Excel, PowerPoint, Outlook or equivalents

Associate Field Marketing Manager Resume Examples & Samples

Develops product marketing strategies within the product line and marketing function
Develops and executes portfolio product marketing strategies to achieve stated revenue, profitability and market share objectives
Works with supervisor and co-workers to evaluate trends in assigned segments or new, but related, markets to determine segment penetration opportunities and strategies
Works with outside agencies/organizations to benchmark marketing program offerings and bring best demonstrated practices in-house
Establishes consistent positioning/branding image throughout product lines, promotional materials and events
Drives the product marketing message through all communication channels by partnering with internal and external communication resources and functions
Collaborates with field sales management, consulting surgeons and patients to validate, deliver and evaluate marketing strategies and programs
Partners with other departments in the division to support high impact launches on new products
Strong interpersonal and relationship management skills
Demonstrated ability to work collaboratively and independently in a cross-functional and team oriented environment
Strong oral and written skills (both in groups and one-on-on interaction)
Strong analytical skills and ability to deliver results with multiple and complex projects

Field Marketing Manager, Dach Resume Examples & Samples

Work with local sales and channel leaders to build the field marketing plan that will best support the business growth, in alignment with the corporate marketing strategy and messaging
Leverage a repeatable and programmatic set of programs to drive demand with the right balance between local and global campaigns
Plan and follow execution of joint marketing activities with Partners for demand creation
Manage and track Marketing budget, both Distributor marketing funds (coop) and Fortinet field marketing budget (MDF) allocated to the region

Field Marketing Manager Resume Examples & Samples

5+ years of experience
Previous marketing experience in hotels, lodging or travel industry preferred
Ability to use research tools and interpret marketing data to develop marketing plans and programs that generate desired business results
Experience with strategic marketing plan development and execution of business building digital marketing tactics with demonstrable results
Relationship-building skills at all levels of the organization
Superior presentation and strong English written communication skills
Strong management, training and organizational skills, with an ability to heavily multi-task and teach
Ability to travel frequently, even on short-notice
Superior Microsoft Office (Power Point, Excel, Word) skills required

Field Marketing Manager Resume Examples & Samples

Build and execute quarterly Marketing plans that integrate regional Sales and Marketing requirements with Corporate Marketing initiatives
Support regional quarterly sales pipeline and revenue goals
Develop/re-purpose relevant marketing content in support of regional sales managers and account executives as required
Develop and execute demand generation marketing programs – including seminars, webinars, roadshows, on-site customer briefings, customer references, wine drops, integrated online campaigns, etc
Manage and implement demand creation and lead generation activities to develop qualified sales leads and create brand awareness as well as develop programs to accelerate existing pipeline
Forecast, measure and analyze impact of programs on sales cycles
Assist sales leadership in understanding, participating and obtaining buy-in for marketing programs
Build and maintain ongoing communications with the regional sales directors, field marketing peers and corporate headquarters
Bachelor degree, emphasis in marketing preferred
A minimum of five years software/technology marketing experience
Proficiency with MS Office (Word, Excel, PowerPoint, Outlook) required; knowledge of Marketo and Salesforce.com is preferred
Ability to be creative, efficient and productive with minimal supervision or guidance

Field Marketing Manager Resume Examples & Samples

Knowledgeable and enthusiastic technical communicator
Great networker and relationship builder
Superb leadership, influencing and mediating skills
Driven to achieve objectives and success
Excellent command of English language and proficient in 1 or more home country languages
Good knowledge of Biopharm industry and typical products and applications in which Pall is specializing
Experience in project management and project leadership essential
Experience with lead management and CRM systems
Technical sales or marketing background essential
Higher degree or equivalent in an appropriate engineering or scientific discipline in LifeSciences or prior work experience in bioprocessing, or biopharmaceutical R&D
Formal experience or education in marketing desirable

Field Marketing Manager, UK & IE Resume Examples & Samples

Marketing project management and delivery to promote key strategic cloud solutions in alignment with EMEA Sales Plays
Monitor, analyze and report on performance of each program and communicate results and plan for improvement; check lead quality and sales follow-up, and action as required
Project management and co-ordination of Oracle customer events and select 3rd Party Exhibitions/Conferences
Demonstrable competencies in IT and Cloud Marketing; experienced in developing and executing integrated marketing plans for IT companies (preferably enterprise software) based on business needs and understanding of audience generation strategies and segmentation for the complete buying cycle
Excellent organizational skills with the ability to prioritize, multitask and manage time effectively, and keep schedules, projects and budgets on track
Experience of using modern marketing processes and systems, preferred experience with Eloqua
Strong experience of working with third party suppliers and managing & motivating agencies to deliver and push creative barriers in communicating with customers
Excellent writing, editing and communication skills in English
Enthusiastic, open, flexible personality with strong drive and proven ability to perform in high-paced environment
Results driven and team-work oriented
Experience of working closely with sales teams, gaining sales buy-in and follow-up engagement
Knowledge of Enterprise Software, PaaS and/or Big Data and Business Analytics market would be helpful

Field Marketing Manager Resume Examples & Samples

Help identify, develop, manage and support regional initiatives including events, campaigns and partnerships to help bring the brand to life and to drive regional quota objectives
Interpret local market dynamics and develop plans and tools to address regional market needs
Manage a regional marketing dashboard that tracks effectiveness / impact of marketing spend on leads and pipeline per region
Provides leadership and input on field requirements for integration into corporate-run marketing programs and campaigns
Ensure feedback from sales leadership to corporate marketing organizations to drive alignment of regional marketing investment to sales requirements
Manages regional marketing calendar and communication, including corporate and partner programs as appropriate
Drive active awareness of the brand, messaging, positioning and marketing programs across the regional sales teams
Assist the sales team with identifying marketing materials / collateral for presentations with named accounts
Bachelor’s degree in Marketing, Business or a technical field
Minimum 3 years’ experience in marketing business-to-business software solutions; SaaS marketing experience strongly preferred
3+ years of experience in field marketing or demand generation roles with proven results

Field Marketing Manager Resume Examples & Samples

Develop the SLED marketing plan to achieve defined performance metrics
Collaborate with cross functional teams – Public Relations, Product Marketing, Programs, and others – to provide context around SLED marketing needs, and to maximize ability of the SLED team to leverage those resources in the field
Manage the portfolio of integrated marketing activities to the greatest ROI for Nutanix
Manage/direct distibution, channel, and alliance marketing activities to maximize incremental value
Work with SLED Channels team to leverage joint marketing efforts with key partners
Build strong relationships with sales teams, establish credibility and rapport
Collaborate and team with geo-based field marketing counterparts to access value for the SLED team
Track program ROI, and be able to drill down on the performance aspects of the SLED business as it relates to pipeline generated by marketin

Senior Field Marketing Manager Resume Examples & Samples

Collaborate across markets and business groups to leverage market solutions
Competitive and entrepreneurial mind-set to drive sales growth in new and existing markets - ability to identify local opportunities, interact with decision makers and provide highest-quality leads as a result
Positive outlook and ability to turn around unsuccessful lead qualification and maintain high motivation in sales force organization
Proven communication skills and ability to influence colleagues (sales, service and business unit product management colleagues) and customers. Able to create strong key opinion leader and reference site relationships and success stories
Collaborative mindset to work with cross-section of sales, marketing, and analytics resources to develop solution-oriented sales development programs
Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the BIU/BG marketing teams
Able to build and structure detailed marketing plans and in-market strategic initiatives
Able to engage and support both integrated IT solution and “stand-alone” imaging systems channel and market needs
Bachelor’s degree in relevant field; MBA preferred
7-10 years in a cardiovascular healthcare marketing, clinical, product management or related field
Experience in healthcare IT marketing with strong cardiovascular acumen preferred
Strong knowledge of value based care market drivers

Field Marketing Manager Resume Examples & Samples

BA degree in business, finance, marketing, journalism, communications or related field of study
5-7 years of marketing experience in financial services, asset management, and insurance or in an advertising agency
Ability to interact professionally with high-level leadership
Strong direct response and demand generation skills

100

Field Marketing Manager for Western Europe Resume Examples & Samples

Partner with the regional sales leadership to establish marketing priorities that are aligned to sales priorities
Develop shared pipeline forecasts with sales based on a solid understanding of the contributions of various marketing tactics executed both within and outside of the region
Partner with the sales team and customer advocacy to grow the pipeline of public customer references for the territory
Proven success developing and executing regionals marketing plans that address various buying cycle stages and personas
Prior experience working with PR agencies is a plus
Ability to work effectively with all levels of management and functional disciplines

101

Senior Field Marketing Manager Resume Examples & Samples

Develop and implement pipeline acceleration programs jointly with sales teams in the region
Lead the research to design, and then the management of digital campaigns as well as live events to be included as tactics in the overall marketing mix. You will ensure there is a cohesive strategy to increase engagement and response rates in the various parts of the region
Interface with sales to determine sales enablement needs, and work with product marketing and sales enablement teams to develop tools, programs in a box, training and content
Forecast, measure, analyze and report on impact of programs
Proactively engage with the sales teams to coordinate communicate, and optimize the impact of marketing activities
Eight or more years in b-to-b software marketing. Experience with integration, analytics, SaaS vendor highly desirable
Four or more years of field marketing leadership experience in APAC and deep knowledge of the APAC regions’ specificities
Excellent understanding of Digital Marketing and Marketing automation,
Excellent communications skills, and track records of working with APAC and Corporate executives

102

Field Marketing Manager Resume Examples & Samples

Work closely with the country/region sales management to define, execute and measure marketing campaigns that are completely aligned to the needs of the local sales force, appropriate to the local market conditions and which focus on
Driving lead generation across TIBCO’s target markets
Increasing brand awareness of TIBCO through campaigns, third part events and public relations
Identify, develop, manage and facilitate joint marketing activities with TIBCO partners where applicable
Engage with local customers to develop them into reference stories to be used in APJ marketing
Provide reporting on regional marketing campaigns, use of budgets and its measurements
Manage the local contact database and campaign management system
Manage local agencies to oversee the deployment of TIBCO marketing efforts in the region
Work with internal TIBCO marketing support functions to ensure updated web presence around upcoming activities and programs
Deliver quarterly email communiqués to region’s contact base (customers, prospects, partners)
Work closely with the Business Development Team in the region to ensure successful follow up activities and opportunity generation post event
Reporting directly to the Singapore-based Senior Marketing Manager-APAC, key measures of success in this role include the following
Leads generated and converted that is associated pipeline generated for the country/regional sales operation
Development of campaigns relevant to the region and successful execution ie meeting the criteria set at the beginning of the campaign in terms of number of attendees / number of new prospects / leads generated / opportunities set
3-5 years’ experience in b-to-b software marketing. Experience with integration, analytics, SaaS vendors highly desirable
Experience in working with closely with a high performance direct sales team and other stakeholders in developing and executing marketing activities to deliver marketing results that support the sales function
Project and program management skills with demonstrated examples of end-to-end ownership and delivery of multi-faceted marketing programs delivered with and through channel partners
Ability to work with a dispersed team across multiple functions to achieve objectives within APJ region and with HQ
Strong business sense and the ability to quickly learn and analyze a new market
Creative, strong sense of ownership and passionate individual with an upbeat positive attitude
Independent self-starter who has the ability to effectively multi-task in a fast-paced environment
Strong agency management experience (events, mail houses, creative, etc)
Experience with sales and marketing automation systems – Salesforce and Marketo a plus
Fluency in English is essential. Good written and oral communication skills. Strong interpersonal and negotiation skills
BA/BS Degree required and MBA preferred
Travel within Australia and New Zealand is required with occasional travel within APJ and to corporate headquarters in the US

103

Zico Field Marketing Manager Resume Examples & Samples

Understand the dynamics in the designated markets and provide strategic insight and direction to develop marketing solutions that promote and build the brand
Manage FM Coordinator in San Francisco to successfully fulfill event activation and sampling initiatives, reaching consumers where they live, work, play and shop
Work closely with local/regional Sales counterparts to establish and implement successful marketing programs, including retail tie-ins, crew drives, blitzes and in-store demos – with the overarching objective of increasing ZICO’s share within the coconut water category
Ensure strong internal marketing with multiple sales teams, distributors, bottlers and key stakeholders
Seed, develop and leverage relationships with key market influencers, ultimately leading to increased brand visibility
Recruit, train & manage a team of sampling/demo reps to achieve local team goals
Budget, vehicle and inventory management

104

Field Marketing Manager Northeast Resume Examples & Samples

Develop and execute overall marketing plan for demand creation and awareness for Enterprise and Service Provider teams in the US Northeast/Canada territory
Execute webinars, events, regional trade shows, email campaigns, and joint channel activities in support of marketing plan
Ensure sales team and channel partners are armed with all available sales tools and training for them to be successful
BA in Marketing or related field
Minimum of 5 years of technology marketing experience
Strong interpersonal skills and impeccable writing skills
Experience managing a budget effectively
Located in the US Northeast/Canada region and ability to travel between 25-35%

105

Field Marketing Manager Resume Examples & Samples

Set and execute the marketing strategy for their assigned area, in close collaboration with sales leadership. Event management, develop localised campaigns that focus on three major objectives - build pipeline, accelerate pipeline and nurture relationships with high-propensity targeted executives and accounts
Serve as the marketing liaison for the area sales teams, suppliers, agency and PR, ensuring plans and goals align with key leadership functions including sales management, solutions marketing, product pillar revenue goals, brand, etc. Ability to dynamically adapt to changes in market and corporate strategy
Manage appointed agencies in the execution of programs across the area
Work closely with corporate marketing and communications teams to identify and coordinate speaking opportunities

106

Field Marketing Manager Resume Examples & Samples

Develop and own the regional marketing plan and campaign calendar
Deliver campaigns on plan and to budget
Own and manage a collaborative relationship with sales in region
Work closely with the EMEA marketing team to develop and execute effective campaigns
Develop and maintain an understanding of the local markets
Develop and maintain an understanding of Commvault’s products and services
Gain a detailed working knowledge of the channel and our channel programs
Maintain a network of trained spokespeople for the Media and Communications program
Liaise with local PR agencies in country and the global Communications team to support Commvault’s communications strategy
Ensure PR plans are relevant to the region
Work closely with other geographies in the EMEA team to ensure effective re-use of proven campaigns
Drive continuous performance improvement in all regional marketing programs
Deliver an effective return on budget spent on the marketing plan in region

107

Field Marketing Manager Resume Examples & Samples

Business and customer insight : Fully understand the Business strategy, offer, segment and target audience characteristics. Generate foresight thinking for target customer relevant marketing communication
Strategic planning : Develop the annual marketing communication plan which effectively and efficiently supports the corporate and local business strategy and objectives
Communication plan development : Adopt the global strategic direction and best practice in a locally relevant way. Formulate a fully integrated marketing communication mix (advertisement, PR, event, DM in both traditional and new media to generate marketing leads)
Best in class execution : Implement the ATL and BTL programs with excellence by leveraging agencies and networks within/outside the local organization
Performance management : Deliver the output and monitor the progress to meet the annual targets in time with quality
Resource management : Prioritize the investment and effectively allocate the resource for the maximum impact
Bachelor’s degree in business, marketing, communications or equivalent
10+ years of experience in Marketing Communications including lead management and B2B Marketing
Fluent in both written and verbal English
Competence requirements necessary to achieve the objectives mentioned above
Marketing lead management
Customer database management
Advertisement (both traditional and new media)
Event
Direct Marketing
Digital marketing (web, mobile, social media)
Aptitudes requirement
A strategic leader who takes initiative and ownership
A creative mind with a track record of putting new ideas into practice
A good discipline and process application
Good interpersonal skills positively influencing others
Effective communication skills

108

Field Marketing Manager Resume Examples & Samples

Develop marketing programs targeting underpenetrated markets by geographic region, segment, partner channels and/or verticals to generate leads, maximize conversion rates and generate sales demand
Manage and adhere to budgets by taking responsibility for tracking, monitoring and reporting marketing spend in line with finance team requirements
Work with the appropriate groups to identify, target and execute events such as industry specific conferences, seminars, trade shows and webinars
Interlock with corporate and local marketing to manage content localization and development – web content, collateral, white papers, and case studies
Create the ENT “package” of Canadian collateral/assets
Degree level education with 7-10 years marketing experience in B2B software industry with SaaS experience
Experience creating and implementing proven successful, demand creation, lead nurturing and pipeline acceleration programs
Experience in brand management, PR, marketing content development and management
Proven experience with MS Office applications, CRM (Salesforce.com), marketing automation (Marketo), and business intelligence tools
Must be able to work independently, deliver exceptional materials to support role (e.g. sales training & marketing materials) within tight timeframes
Broad business acumen: ability to interpret and utilize industry information to analyze opportunities
Must be extremely organized and detail-oriented with strong project management skills
Demonstrated track record of successful defining, launching and execution of various marketing activities with excellent results
Strong communication and interpersonal skills and ability to work with different personalities
Uses professional concepts and company policies to solve a wide range of difficult problems in imaginative and practical ways
Action oriented and independent
Experience dealing with ambiguity
Flexibility and willingness to work on a broad variety of tasks
Willingness and ability to accommodate meetings in different time zones
Willingness to work from time to time over extended hours in order to achieve goals set by immediate manager and demanded by key customers
Travels up to 20% of the time

109

Field Marketing Manager Resume Examples & Samples

Work with the Head of Field Marketing (BFSI) to plan and execute marketing programmes (creating or leveraging existing marketing collateral) across the four Field Marketing Pillars
Possess a deep understanding of the Cognizant brand, our BFSI business and scope of services we offer to represent us in a way that will positively influence the perception of Cognizant in the marketplace
Devise, plan and execute joint marketing and communications programmes
Work closely with sales teams and leverage the integrated marketing, sales, horizontal and creative functions
Create and develop marketing collateral and ensure a localised content pipeline
Work closely with the integrated marketing team (Field Marketing + Corporate Marketing, PR, AR) and the BFSI client teams to deliver effective programmes with demonstrable outcomes
Devise, plan and execute Opportunity Centric Marketing (supporting bids and proposals)
Coordinate BFSI practice participation in industry, geographic, horizontal & firm-wide marketing initiatives to support business goals
Manage and design marketing automation and CRM integration programmes
Manage agency and contractor resources and third party service providers
Assess and monitor performance of marketing programmes
Ensure the integrity of BFSI UKI client and prospect databases and the input of data
Ensure that all global marketing and company policies and procedures are followed
Strong business acumen and knowledge of Cognizant’s area of business and overall business strategy
Thorough understanding and skills in strategic Field Marketing and ability to apply marketing concepts, branding and message development skills
Global perspective and understanding of business and the marketplace
Strong organisational and project management skills
Passion for well-executed deliverables in support of Cognizant’s business strategy
Able to influence executives within Marketing through relationship building and executive-level presence
Ability to develop and apply creative, workable solutions to project-related issues
Ability to work autonomously and independently
Ability to manage projects under tight deadlines

110

Field Marketing Manager Resume Examples & Samples

Experience with website development, design, production and site usability experience
Familiarity with telemarketing and/or managing telemarketing vendors
Skill with the use of outbound / inbound emailing software
Knowledge of graphic design, electronic color imaging, photography and printing processes

111

Field Marketing Manager Resume Examples & Samples

Using market research to identify market and adjacent opportunities, unmet customer needs, and understanding competitive intelligence positioning and using this research to develop segment value propositions and as a key input into the marketing planning
Contributing to the Strategic Planning Process and support activity of regional/operational marketing teams and ensure alignment with global marketing plan
Contributing to and/or leading (in partnership with Product and Sales) the Annual Region/Country Integrated Marketing Plan, ensuring execution of coherent and impactful campaigns
Developing and executing Demand Creation & Funnel acceleration programs supporting product and solution launch plans
Implementing regional segmentation strategy. Develop and drive execution of regional segment value propositions and positioning. Manage processes and programs to increase customer awareness, preference and purchase intent
Working with Region Product Marketer(s) to secure product positioning and customer-focus solutions information across the portfolio
Interfacing with the regional sales force on training materials, brochures and other tools required for execution of growth objectives adapting these to local market needs as necessary
Measuring and monitoring metrics and operating mechanisms to ensure achievement of business objectives (e.g., lead generation programs, trade show management, etc)
3+ years' experience in marketing, product marketing or related field
Experience working with Sales teams and supporting programs to drive awareness and sales
MBA or Master's Degree in Marketing, Business Administration or related field
5+ years' experience in marketing, product marketing or related field
Marketing experience in market & customer insights, product commercialization and branding
Innovation – ability to develop/execute on new ideas through collaboration
Team oriented – ability to work well with diverse, cross-functional teams
Digital Marketing and Social media
Can learn fast quickly and communicate effectively in a fast paced environment

112

Senior Field Marketing Manager Resume Examples & Samples

7-10 years of experience in the marketing arena with a focus on strategic planning, CRM, campaign development and execution, campaign targeting, email marketing, collaboration with multiple stakeholders at many levels of an organization, work with regional and local client base to activate marketing plans
Experience with Salesforce / Salesforce Marketing Cloud (ExactTarget) is preferred
Technical skills combined with an analytical approach highly beneficial
Strong Presentation and communication skills
Email marketing
Online media
Social Media
Database marketing
CRM Experience
Recent experience with web analytics tools
Excellent working knowledge of Excel and major MS Office applications
Attention to detail with ability to stick to deadlines and work within budget
Accomplishments

113

Assistant Field Marketing Manager Resume Examples & Samples

Develop top market opportunities via strategic marketing activities including market segmentation, product positioning, competitive landscape, voice-of-customer and go-to-market model
Buildup relationship with government authorities, industry groups, policy boards and standards bodies
Develop customer reach, university partnering & advisory board programs
Choose and organize our involvement in industry trade shows, conferences and speaking opportunities
Work closely with the Solutions Teams on solution positioning, marketing materials, customer testimonials

114

Senior Field Marketing Manager Resume Examples & Samples

Bachelor's Degree in marketing or business – MBA preferred or equivalent work experience in Marketing positions
Knowledge and experience greater than 7 years working in a high technology / healthcare environment
Comprehensive understanding of Customer Services business
Knowledge and experience in Customer Services products, processes, and core team interactions
Demonstrated experience launching and marketing service-related or other intangible products
Demonstrated success in developing and implementing strategic marketing and business plans
Strong analytical/problem solving skills
Effective communication skills including demonstrated stand-up presentation skills, group facilitation and ability to effectively interact with worldwide / international personnel
Excellent interpersonal skills with ability to interact effectively in a team-based organization across multiple locations

115

Field Marketing Manager Resume Examples & Samples

Cultivate the appropriate marketing mix to ensure a healthy pipeline across both new business and customer audiences to drive consistent growth for your segment
Create and execute compelling programs across PR, direct marketing, content marketing and events,
Liaise very closely with in –country SAP marketing teams to leverage existing SAP marketing programmes and create new programmes to target Key Accounts
Devise and executed Target Account marketing programmes
Partner with sales leadership to develop and implement pipeline acceleration programmes
Forecast, measure, analyse, refine, improve and report on impact of programmes
Proactively engage with the sales and product marketing teams to coordinate, communicate, and optimize the impact of marketing activities
Evaluate, select and manage vendors and internal teams that contribute to local demand creation programs including events venues and services, digital marketing agencies, direct mail providers, SEO experts, designers, copywriters and list brokers as needed
Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programmes
Degree level education with 6+years marketing experience in B2B software industry ideally with SaaS experience
Experience with MS Office applications, CRM (Salesforce.com), marketing automation (Marketo), content and calendar management tools, analytics and campaign tracking tools (Tableau)
Strong communication and interpersonal skills and ability to work with diverse personalities
Proven organizational skills and ability to prioritise and manage multiple tasks, events and projects
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organisational dynamics
Commitment to professionalism and collegiality is required
Willingness to work from time to time over extended hours in order to achieve goals set by self, immediate manager or demanded by key customers
Knowledge of b-to-b sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
Understand, analyze and manage demand funnel metrics
Ability to create compelling content required in an overall demand creation approach

116

Vertical Enterprise Field Marketing Manager Resume Examples & Samples

Create and execute on customized vertical marketing plans and strategies designed to support strategic account sales quota
Create and deliver strategic planning presentations to sales and business unit executives
Execute on core go-to-market strategies with solution knowledge and experience
Create and execute on account penetration programs to deepen penetration within key accounts (targeted account activities, executive events, industry conferences/tradeshows, lunch & learns, etc.)
Advocate on behalf of the sales team and voice of the customer
Collaborate across extended marketing teams to offer an integrated marketing strategy (campaign marketing, public relations, analyst relations)
Manage pre/post program management and audience generation for field marketing activities
Manage budget for field marketing activities
Support sales force on field enablement initiatives, providing feedback to and from corporate and product marketing around relevant industry solutions
Deliver sales accepted leads of high quality and as measured by the CRM system
Forecast, analyze and report on lead flow and program ROI to optimize revenue
Minimum 8 – 10 years of relevant experience marketing to the enterprise
Excellent business planning and budget management skills
Strategic thinker / problem solver
Domestic travel required (estimated at 25 - 30%)

117

OEM Field Marketing Manager Resume Examples & Samples

Drive brand awareness and preference across OEM routes to market
Drive revenue and market share gains for Cavium within the OEM account
Build preference for OEM-branded Cavium products and technology in alignment with the OEMs go-to-market strategy and sales processes
Drive sales of OEM-branded Cavium products
Support product launches and new product introductions
Ensure OEM-branded collateral, websites, data sheets, and other OEM-branded sales materials are properly updated
Ensure materials represent the latest offerings properly to the OEM customers and routes to market
Develop and deliver marketing and training programs that focus on improving awareness, preference and competency of the sales and technical community across all regions for Cavium OEM offerings
Target audience includes sales and presales resources for the OEM, the OEM routes to market (e.g. distributors and channel partners) as well as customers
Negotiate, plan and execute Cavium’s participation in OEM events to drive awareness and preference for Cavium technology
Establish and maintain relationships with key influencers within the OEM Product Marketing, OEM Field Marketing, Sales Enablement and Outbound Marketing functions
Develop and deliver OEM specific internal Cavium sales teams training to ensure all enabled to represent the OEM product
Propose, plan and execute to the marketing budget for their OEM account(s)
Highly aggressive, self-motivated, team player
Willingness to learn new aspects of business, process, tools and technologies
High integrity, reliability and accountability
Responsive, and has has an inherent sense of urgency and accountability
Strong attention to detail is a must
Demonstrates good analysis and problem-solving skills
Must have the ability to multi-task in a fast paced environment

118

Field Marketing Manager Resume Examples & Samples

Develop and implement country marketing plans in line with APAC marketing strategy and local sales requirements
Develop and execute measurable marketing programs that helps to generate pipeline, engage and enable the channels, and increase market awareness, whilst aligning to regional and local objectives
Provide budget forecasts and reports showing clear impact on sales and program effectiveness
Manage local events in Australia & New Zealand directly where possible and appropriate
Manage local PR agency, working closely with regional marketing teams to ensure alignment
Work closely with regional or corporate marketing teams to ensure regional programs are executed to meet local requirements but aligned to the overall regional objectives
Coordinate product launches
Degree in Marketing or Engineering (Electrical or Computer) with at least 8 years’ working experience in marketing in a B2B high technology (software / hardware) organization
Based in Sydney, Australia
Able to work effectively with cross functional teams, resources within the organization and externally with partner communities as appropriate
Experienced in both field and channel marketing
Demonstrate experience in developing and executing on a marketing plan, maximizing budget for the largest impact in building awareness, generating demand and engaging channels
Able to translate marketing & sales objectives to strategy and tactics and operate independently to meet program or country goals
Experienced in using sales and marketing automation tools such as Marketo and SFDC
Experienced in organizing events or conferences
Self-starter and able to perform independently
Able to communicate effectively in English
Knowledgeable with digital marketing platforms in Australia & New Zealand
Outstanding presentation, communication, and analytical skills
Experience using image editing software with be a plus (Adobe Illustrator, Corel Draw, Adobe Photoshop etc.)
Able to travel within region 25% of the time (where required)

119

Field Marketing Manager Resume Examples & Samples

Develop 1-2 year goals and strategy for market segment
Develop, communicate, and implement effective marketing strategies in conjunction with other functions/departments to meet financial objectives
Identify growth opportunities and unmet needs in the marketplace; partner with strategic marketing to determine if innovation programs are appropriate
Define strong product line strategy, identify and pursue step-out growth opportunities
Lead and execute high priority business driven market developmentincluding product positioning/pricing/promotion/channels to market and selling tools
Build brand with effective internal and external communication
Create and execute high-impact marketing communications materials that represent the brand
This roles typically has a small regional scope with mature economies, a few countries or potentially a small global business segment
Master Degree in MBA - Marketing
A minimum of 5 years of commercial experience, 8 is preferred
Market and customer orientation
Business acumen and credibility
Good breadth of knowledge of the economic, technical, and organizational aspects of business. Acts on market place dynamics
Strong analytical skills. Is capable of quantifying, taking and managing risks
Strong marketing competency with segmentation, stage gate processes, voice of customer and blueprinting etc
English language required - German is a strong asset
Travel 40%

120

Client Solutions Field Marketing Manager Resume Examples & Samples

Develops and implements strategic marketing plans and objectives
Oversees the planning and management of customer engagement and special events Ensuring consistently superior customer experience accross multiple events creating one face of Dell
Applies broad knowledge of company’s product/service capabilities and competitive environment to identify new growth areas, new technology and emerging product/service opportunities
Oversees the analysis and evaluation of key market statistics and customer requirements to define product strategies and identify product opportunities to expand market share
Responsible for Channel Enablement and partner training
Responsible for development and execution of marketing initiatives relating to the launch of new products and the maintenance of existing products. Takes the lead in developing the core content and messages for the company’s product and solution portfolio
Conducts competitive analysis and research to determine appropriate positioning and product messaging
Undergraduate degree and 8-10 years relevant enterprise solutions experience. Graduate degree preferred
Advanced creative, verbal and written communication skills
Strong senior leadership level presentation skills
Strong financial and business acumen and analytical skills
Advanced organizational agility with the ability to engage across all levels of
Dell and with external partners
Advanced Web applications, social media, and content management skills

121

Senior Field Marketing Manager Resume Examples & Samples

Understand and anticipate customers’ needs with respect to the perinatal market and strategically position products/solutions to generate leads for the field organization
Enable the product teams to act on market specific customer insights and competitor strategies as inputs into product/solutions’ roadmap (features and economic benefits)
Work closely with field marketing colleagues supporting fetal monitoring and IntelliSpace Perinatal solutions
Bachelor’s degree in relevant field; Clinical Experience, Advanced Degree preferred
Experience in Fetal Monitoring, Perinatal
5-7 years in marketing, sales, product development, or related field
Demonstrated field marketing experience with experience driving programs in the market is highly preferred
Experience in high-tech, healthcare/med-tech solutions businesses, with a high preference for healthcare/medical device business

122

Field Marketing Manager Resume Examples & Samples

Responsible of adapting the value proposition (Go to Market) to the local market , evangelism of best practices and create and support Sales on presenting customer-ready proposals and offers
Managing the service lifecycle within portfolio of customers - define the user experience, identify improvements and feature prioritization
Responsible to customise/adapt to the local market the generic CSP offering: product collateral, sales tools and content, training for sales and customer facing business models, win-loss analysis, competitive analysis
Partnering with local commercial teams (Sales & Presales) to market the product and drive awareness. Attend to local trade shows and events, generate leads and drive sales
5-10 years of Marketing experience in a TELECOM VENDOR, whether at start-ups or larger organizations focused on carrier REVENUE GENERATION services
5 years of experience in at least one of the following areas: Product Marketing, Product Management
Willingness to travel frequently(50-60% travel to Latin America)
Native in Spanish, fluent in English
You will have a background in product management and product marketing in high growth mobile services business. Having a good understanding of mobile marketing and advertising eco-system, value added services, pre-paid carrier environment (top-up, micro-loans, collect calls …), you will be instrumental in defining both organic and inorganic regional growth initiatives
You are someone who has experience working as part of cross-functional teams in a matrix organization
You will be a self-starter, able to take personal initiative and operate without daily coaching. Willingness and ability to roll up sleeves and get his/her hands dirty is critical
You will have a track record of designing new offers (for Carrier grade services) and thinking and working beyond the confines of your role. You will have a high degree of natural curiosity and an eagerness to tackle new and challenging projects for which there is no obvious right answer. Possessing a demonstrated ability to think and operate successfully at a conceptual, strategic level and being able to create detailed, accurate tactical plans and models to support those strategies, you will be a highly flexible thinker

123

Field Marketing Manager Resume Examples & Samples

Partnering with local commercial teams (Sales & Presales) to market the product and drive awareness
Attend to local trade shows and events, generate leads and drive sales
To win this role, you will need to have a technology marketing background with enthusiasm and passion for a) driving new design wins and b) accelerating product adoption in existing markets
You enjoy meeting with customers, have a keen instinct for interpreting what they are communicating beyond what they actually say, and be highly motivated to engage the resources you need to craft compelling responses
You will have a background in product management and product marketing in high growth mobile services business
Having a good understanding of mobile marketing and advertising eco-system, value added services, you will be instrumental in defining both organic and inorganic regional growth initiatives
You will be a self-starter, able to take personal initiative and operate without daily coaching
Willingness and ability to roll up sleeves and get his/her hands dirty is critical
You will have a track record of designing new offers (for Carrier grade services) and thinking and working beyond the confines of your role
You will have a high degree of natural curiosity and an eagerness to tackle new and challenging projects for which there is no obvious right answer. Possessing a demonstrated ability to think and operate successfully at a conceptual, strategic level and being able to create detailed, accurate tactical plans and models to support those strategies, you will be a highly flexible thinker

124

Furniture Field Marketing Manager Resume Examples & Samples

Work with the local sales teams (VP’s, sales directors and sales) to be a Furniture category product and application partner, being in charge of defining an annual marketing plan with specific actions to develop the business in the region
Support Customer Play to Win strategies in getting the right product offering, leveraging product knowledge and profitability, competition understanding, or deeper central product marketing expertise
Participate in regional Must Win discussion and lead required product and application actions steps to ensure high percentage win rates
Generate market insights and business intelligence. By being local marketing specialists are the voice of the market: trends and local needs, competition characteristics, key audiences (A&D, dealers, consultants), product needs, price points, sales tactics, legal aspects, etc
Be the voice of marketing to the market: reach our sales organization and dealers, be the relay or initiator of promotional and launch programs to reach regional sales goals
Work closely with regional leadership and Brand Com team to ensure that product categories are leveraged in local initiatives
Lead customer facing activities like sales presentations, mock up presentations
Maintain product and application knowledge in the sales and dealer organization by providing training or leveraging central resources
Influence margin and pricing discussions within the market to increase overall product margins
Improve culling implementations in your markets to speed switch and limit market disruption
Influence discussions around Customize solutions to ensure marketing priorities are considered and standard solutions are used as often as possible
Highly effective at consensus building and negotiation
Excellent oral and written communication skills for interaction with multiple functions and levels within the organization as well as for group or customer presentations
Ability to manage multiple demands and activities
Strong team player, skilled in bringing people together to solve challenging issues
Customer oriented, natural sense of urgency
Ability to work well under pressure and stress, energized by challenges
Passion for winning with sales
Comfortable presenting to large groups and answering difficult technical questions
Proficient user Microsoft Office, especially PowerPoint
German and English fluency. Additional European languages a strong plus
Minimum 4-year degree in Business Administration or Marketing
Extensive marketing experience, preferably in a B2B environment. Experience in sales in such an environment also beneficial
Previous experience with a global matrix organization, working with remote project team members and distributed management
Experience building long-term client relationships

125

Field Marketing Manager Resume Examples & Samples

Propose yearly Marketing Plan for the Enterprise platform in Canada
Manage Partner Alliance Program in Canada, in alignment with global platform objectives
Refine product launches and programs to suit the needs of the Canadian market, including translations
Communicate internally and externally regarding products, programs, events and updates
Develop, execute and measure Distributor marketing initiatives including events, advertising, promotions, etc
Enable Sales with monthly POS reporting for Distribution, Partners, Contractors and End-Users
Develop, execute and measure Tradeshows, Events, Sales demo tools; including costs, goals and expected ROI
Supplier engagement and management associated with executing the defined Marketing activities
Attend Tradeshows, Workshops and other various events as required and assisting with any and all duties that may be required by the event
Create web content , flyers , brochures, training material and webinars as needed
Must be able to comply with the company policies
Completes all other duties as assigned

126

Field Marketing Manager Resume Examples & Samples

Hires, trains, develops and creates a positive work environment that stimulates marketing creativity and fosters a strong team environment for staff members
Partners with senior Sales leaders and senior marketing leaders to help set the long term strategy for the organization
Provides feedback to Corporate resources about what is working and not working with the marketing efforts that reach the field
Provides recommendations about budget and revenue opportunities. May participate in annual budget planning process in conjunction with Sales leadership and Corporate Marketing leadership
Leads a team of field based marketing professionals who are responsible for the following
Bachelor’s degree in marketing, communications, media or related field is required. An MBA in Marketing or a related discipline is desired
4-6 years of Ad Sales Marketing experience is required
1-3 years of previous experience managing other employees is preferred
Advanced knowledge of Cable Television, digital products and advanced advertising products is required
Strong understanding of marketing strategies, procedures and best practices is preferred as is knowledge of creative solutions, including digital, on-line solutions, and the use of new technology in designing creative solutions

127

Field Marketing Manager Resume Examples & Samples

Develop and manage marketing plan, including integrated campaigns, corporate events, industry conferences and tradeshows, online, partner marketing, account based marketing campaigns—from launch through follow-up
Plan, create and execute all marketing activities and report results
Drive lead generation and marketing automation programs
Develop and execute direct marketing plans designed to generate leads, sales demand and maximise conversion rates among prospects and within the customer base
Manage local agency relationships, ensuring that marketing programs are executed flawlessly and meet goals
Manage on-line marketing programs designed to maximise regional website traffic and web leads
Manage Events such as Conferences, seminars, trade shows
And Webinars
Manage content localization and development – web content, collateral, white papers, case studies
Support China customer advocacy program
Be aware of, and comply with, all corporate policies
Degree level education with 7+ years experience in B2B software industry ideally with cloud-based experience
Experience developing and executing successful lead gen and sales marketing plans targeting at finance lines of business
Experience with MS Office applications, CRM (Salesforce.com), marketing automation (Marketo) and web-based reporting tools
Self-starter who desires to show ownership and commitment to the job
Organization skills and ability to prioritise numerous tasks, events etc
"Can-Do" approach to a wide and rapidly changing workload
Willingness and ability to accommodate different time zones
Willingness to work from time to time over extended hours in order to achieve goals set by immediate manager or demanded by key customers
Job entails up to 30% travel

128

Field Marketing Manager Resume Examples & Samples

Plan, build and execute the Cornerstone marketing plan to deliver high-impact, integrated campaigns to generate qualified leads, sales pipeline and market awareness in target segments
Collaborate with the key stakeholders to understand the market landscape and sales priorities in order to develop effective programs and tools
Measure and report on effectiveness of marketing programs and campaigns
Align marketing programs and activities with overall corporate marketing strategy
Effectively manage local agency relationships and ensure that they are delivering the targeted outcomes and returns as necessary
Collaborate with other local leaders to establish and develop thought leader and analyst relationships
Develop localized content to support our go-to-market strategy and messaging
Establish the Cornerstone presence within the relevant social channels
Manage local marketing budget
...and being the rockstar you are, be willing to take on additional responsibilities as needed

129

Field Marketing Manager Resume Examples & Samples

University degree in marketing/communications or the equivalent in the area of business administration
5 years working experience in a relevant area of IT, either with a medium sized vendor or gained in a reseller or distribution business
Some knowledge of the IT security market in terms of partners, customers and business processes would be a plus
Experience with CRM and marketing automation systems
Exceptional written and oral communication skills. German and English is mandatory. Polish a nice uplift, but not necessary
Excellent marketing execution skills
Your vision is strategic and commercial. However, you are a pragmatic doer, supporting sales goals
Well organized, with exceptional project management skills and the necessary judgment skills to prioritize in a dynamic and frequently changing environment
High level of diplomacy and the ability to build relationships across cross functional teams, gaining the necessary buy-in from key stake holders
Team oriented personality

130

Field Marketing Manager Resume Examples & Samples

Partner with regional sales leaders to establish marketing priorities that are aligned to sales priorities
Collaborate with channel marketing to build joint marketing programs and increase partner-sourced contribution to the business
Grow the database of targetable contacts in the right accounts, job levels and functions for the sales geography
Partner with the sales and customer advocacy teams to grow the pipeline of public customer references
Manage/track budget & spend while working with the marketing team to create a quarterly marketing investment plan for the region
Measure, analyze, and report on territory pipeline building activities to understand contribution to pipeline health and to evaluate marketing effectiveness/return on investment

131

Field Marketing Manager Resume Examples & Samples

Be able to ramp up quickly on Client products and business processes
Have strong self-motivation, with the ability to establish productive, collaborative relationships
Prioritize those crucial few actions to drive the Client business
Display solid business sense, with the ability to identify actions based on objective and subjective inputs
Have excellent inter-personal skills to work effectively in a team, and be able to communicate up through the executive level
Enjoy working closely with sales, sales leadership, and cross-functional marketing teams to drive Client goals
Reviewing large deals to ensure proper product positioning and pricing
Conducting sales facing events and training sessions to support new product launches
Providing direct sales team support on critical product issues
Ensuring pipeline volume is sufficient to achieve quarterly financial targets
Managing the Client seed unit program to drive customer adoption of Dell products
Staffing internal and external Dell events
Providing inputs to the product planning process, to include recommendations on product configuration, targeted product mix, and transition strategy
Driving Smart Select unit goals
You will have the opportunity to interface with multiple levels in the organization to make a business impact
The environment is dynamic and fast-paced, with plenty of opportunity to develop a broad understanding of the Client business
Challenges abound. There’s always an opportunity to improve a process, solve a problem, help someone close a deal, or provide critical input to make the business more successful

132

Field Marketing Manager Resume Examples & Samples

Create and contribute to value-based healthcare, outcomes content, and story development across the HIT portfolio of solutions and services. Work closely with the Directors, other field marketing managers and marketing communications to create and continue to evolve playbooks, market-facing content and training materials
Collaborate with all Health IT groups within Philips to ensure a cohesive plan and approach to market-facing events such as our Philips North America user summit, new product introduction and training events, and HIMSS
Generate demand for current and future solutions

133

Senior Field Marketing Manager Resume Examples & Samples

Own, plan and manage the service marketing mix across the HIT portfolio
Generate demand in new and existing markets for service offerings
Shape and develop markets
Manage and drive campaigns in respective geographies to promote products and solutions
Serve as a local market subject matter expert on the customer needs, value proposition and offerings, including maintaining a comprehensive understanding of the product portfolio, services, adjacencies and 3rd party partner portfolios
Support Product Managers and service leadership in the launch/introduction of new
Drive Business-Market Combination (BMC) business planning, in coordination with finance, sales, service, and BIU functions
Support Product Managers (PMs) in setting and adjusting local prices to maximize value capture
Implement and execute Market-to-Order processes, systems and communications to clear a path for order entry
Plan and execute sales and service training plans

134

Field Marketing Manager Resume Examples & Samples

Align with Zone Vice President and Field Sales Teams to assist in selling customers on key PASO initiatives; Priority Brand execution, Flavor initiatives , Sparkling Water development though Packaging D&A(new/ LTO), Account Specific Programming, local programs(LMO/ OBMs) and Cold Drink placement(BTG) opportunities. Have direct accountability (Volume/ Budget) for trademark ‘Development Programs&#8217
Establish strong working relationships within DPS to secure departmental support against key PASO initiatives. This would include participation in innovation meetings, launch teams, promotion teams, special events and ad-hoc activities
In conjunction with Customer and DPS resources (Field Sales/ Marketing), identify opportunities and develop market/account specific programming that supports overall corporate strategies and customer goals
Proactively identify and shepherd new opportunities through syndicated data and industry research
Provide field sales and key customers updates that interpret data/ provide assessment, identify opportunities, and initiate recommendations/ solutions for both existing and ‘developmental’ program markets
Bachelor’s degree from an accredited institution OR High School Diploma/GED and 5 years of experience in CPG Sales, Marketing, or related role
3 years of experience in CPG Sales, Marketing, or related role
3 years of experience using MS PowerPoint and Excel, to include PivotTables and vLookups

135

Field Marketing Manager Resume Examples & Samples

Support the revenue and pipeline goals of the region, aligned to the AVP quarterly objectives
Act as liaison between corporate marketing and the field; be the face of marketing to the field sales teams, and conversely communicate needs of the field back to corporate marketing
Identify, plan, execute and track a variety of regional programs including AppDynamics’-hosted events, AppDynamics’-sponsored forums/tradeshows, user group meetings and regional EBC meetings held in field offices
Contribute and verify content for rolling 90 day calendar of activities for the region
Work with Inside and Field sales teams to create and execute regional demand generation campaigns such as call downs, email blasts etc. Align with corporate marketing team to ensure consistent branding and messaging, as well as differentiated offers based on buyer personas
Develop a unified event and field marketing strategy spanning multiple geographies, customer segments
Coordinate all aspects of each event or activity - from venue to agenda and driving participation and follow up
Establish and proactively manage regional budget, being vigilant in tracking; evaluate results against goals and generate learnings for improvement
Identify new opportunities to sponsor events that are aligned with brand values and sales priorities

136

Field Marketing Manager, Ballast Point Resume Examples & Samples

Brand expert for the market, driving the brand on the local level; think strategically but with an eye for detailed execution
Work in conjunction with Marketing and Sales teams to execute marketing initiatives and develop a strong and consistent brand presence in the market
Responsible for managing the local marketing and promotional budget to effectively control costs while executing programs with the most impact to the business; play an integral part in all planning and execution of fiscal budgets for the market, providing regular reporting to the VP Marketing and RSM on budget status
Coordinate and execute events in the market (beer festivals, beer weeks, tap takeovers) with help of sales team
Know the necessary compliance issues and the local/state marketing and advertising laws for the market
Support Ballast Point national events and campaigns in assigned market (GABF, Victory at Sea Day, etc.)
Point of contact for all sponsorship opportunities within the market; work with VP of Marketing to identify best sponsorship investments and work with sales team & distributors to coordinate brand execution, co-op funding, and any activation. Ensure all sponsorships align with overall marketing strategy
Develop media relationships to drive PR opportunities within the market
Build a local network of key influencers and Ballast Point advocates within the community
Assist sales team with POS planning & execution; support POS ordering and planning to ensure right items are on hand to execute, ensure consistent brand standards are met at on and off premise accounts
Provide input to annual planning process in terms of business opportunities, needs, trends, competitive evaluation
Provide feedback from field on competitive activity, desired programs, requested changes for future programs and effectiveness of programs to brand marketing team
Bachelor's degree required, preferably in Marketing, Communications, Business or other related field
At least 5 years progressive experience in the alcoholic beverage industry or equivalent, preferably in field marketing or sales, as well as in-depth brand marketing and business knowledge
Ability to travel within market multiple times a month
Ability to work nights and weekends
Strong budget knowledge
Project management experience – ability to assess priorities and handle multiple deadlines
Strong communication skills – comfortable with public speaking and oral/written communication
Ability to thrive in a high-pressure environment
Must possess a clean driving record
Strong initiative; self-starter – able to work independently with minimal direction
Ability to be a relationship-builder; strong networking capabilities necessary
Leadership experience with the ability to lead and influence team members
Ability to maintain a positive attitude, especially in times of pressure

137

Client Solutions Field Marketing Manager Resume Examples & Samples

Responsible for following product categories: Displays (monitors and large format displays) and Client Peripherals and Responsible to drive KPIs Attach programs with regional sales and leadership (training, enablement, events)
Responsible to participate on all key events in the country, presenting Dell Displays (monitors), coordinating needs and requirements between CS team and DCP PLM team
Responsible for Channel Enablement and partner training for defined product categories
Applies broad knowledge of company’s product capabilities and competitive environment to identify new growth areas and winning strategies for assigned product categories
Prepares analysis and evaluation of key market data and customer requirements to define product strategies and identify product opportunities to expand market share for Dell monitors
Helps marketing and product marketing manage product launches to ensure sales force readiness and optimize P&L impact of product transitions. Manages product launches to ensure sales force readiness. Adjusts product marketing communications and materials to respond to changing market/customer demands and expectations
Conducts competitive analysis to determine appropriate positioning in competitive environment and continually keeps up to date with market trends and the competitive landscape and tailors marketing messages accordingly to drive Dell’s market positioning
Undergraduate degree and 8-10 years relevant experience. Graduate degree preferred
Senior leadership level presentation skills
Advanced organizational agility with the ability to engage across all levels of Dell and with external partners

138

Field Marketing Manager Resume Examples & Samples

Develop, optimize and execute integrated marketing and sales enablement programs to drive conversions and accelerate velocity in each stage of the demand and sales funnel
Define program objectives, target audiences, messaging, strategy and calls to action and offers; design the optimal marketing mix of deliverables, events, and cross-functional marketing support
Craft messaging and positioning materials that convey industry leadership and spearheading trends
Ongoing management and execution of high-impact marketing and sales enablement programs including goals, timelines, metrics, results and feedback/improvements
Work closely with sales leadership and sales reps to identify target accounts, develop attack plans and close the loop on outcomes
Engage with sales and marketing teams to coordinate, communicate and optimize the impact of marketing activities
Tracking, measuring and reporting outcomes is a large part in the success of this role (proficiency in Salesforce.com is required)
Excellent copywriting skills
Project and timeline management
Executing successful B2B demand generation programs
Demonstrated proficiency in Pardot (or other marketing automation tool) and Salesforce.com
Solid understanding of Account Based Marketing activities, metrics, and best practices
Demonstrated knowledge of inbound and outbound demand generation program, creation, execution, measurement, analysis and reporting
Demonstrated results in improving the full marketing and sales funnel conversions
Multi-touch attribution reporting a plus

139

Field Marketing Manager Resume Examples & Samples

Responsible for the Verizon brand positioning within the UK market
Acts as the primary marketing liaison into the sales teams within the UK. Works directly with sales executives, management and their regional teams to drive campaigns and programs for building sales pipeline and closing business
Creates the marketing plan and strategy for all customer and prospect segments. Execute and delivers demand generation and business development programs that lead to enhanced funnel volume and account penetration
Plans and executes all field marketing programs, campaigns and events to drive brand awareness and demand generation across all sales segments and key verticals
Implements quarterly campaign cadence and execution, and works across the organisation to prioritise focus areas and operationalises campaigns for all segments in-country
Responsible for lead reporting and follow up for all campaigns driven internally or through external telemarketing agencies
Responsible for developing and driving pipeline of reference and case studies across UK and IRE. Works with Strategy team to execute
Conducts annual segmentation for the UK market, in close collaboration with the EMEA marketing strategy team
Works with the EMEA campaigns team to devise and implement all global and EMEA integrated marketing campaigns
Executes all in country influencer programs and account based marketing activities for the largest accounts
Develops key relationships with key technology partners in country. Ensures sales teams are knowledgeable on partner propositions
Work closely with EMEA campaigns team to plan and execute all in country web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Maintains the UK website and content
Maintains and improves all country customer contact data within core marketing and sales systems to underpin all marketing activities. Drives continual data improvement programs
Maintains country specific (in-language) social media presence
Ensures that the organisation’s brand and identity is adhered to in campaigns launched in-country
Manages marketing budgets, forecasts, evaluates, measures and reports on strategy effectiveness and ROI
Conducts regular field marketing reviews to align marketing strategy with tactics and ensure effective execution
This role is broad in nature and requires significant expertise across a number of key marketing and business functions
Broad sales or marketing experience, preferably in a field marketing, marketing communications or sales role
Extensive knowledge and understanding of the UK market, as well as emerging global trends and issues in the Enterprise segment
Demonstrated skills, knowledge and experience in the design and execution of marketing and communications activities to drive business objectives
Experience developing and managing budgets
Proven ability to design and implement strategic plans; outstanding analytical skills; Lean, Agile and creative experience preferred
Experience in managing cross functional teams to deliver results
Track record at working with and delivering results through marketing agencies

140

Senior Field Marketing Manager Resume Examples & Samples

Responsible for the Verizon brand positioning within EMEA markets. Own the Verizon’s brand and identity in-country
Is the primary marketing liaison into the sales Managing Directors within EMEA. Primary responsibility for creating and executing the marketing plan within all primary markets in Europe
Works directly with sales leaders and their regional teams to drive campaigns and programs for building sales pipeline and closing business
Works with the EMEA campaigns team to devise and implement all B2B integrated marketing campaigns with the aim of acquiring and retaining customers
Responsible for lead generation strategy and execution. Management of external telemarketing agencies, governance and reporting back to the business
Implements quarterly campaign cadence and execution. Works across the organisation to prioritise focus areas and operationalises campaigns for all segments in-country
Supports the strategic planning, execution and oversight of all field marketing programs in support of driving awareness and demand generation across all sales segments and key verticals in EMEA
Responsible for program management, analysis, tracking and reporting for strategic marketing initiatives
Responsible for developing and driving pipeline of reference and case studies across EMEA. Works with Strategy team to execute
Works closely with the EMEA marketing strategy and EMEA campaign leaders to develop the EMEA marketing strategy that aligns with global strategy and supports sales objectives
Positions the key marketing campaigns and initiatives from alliance and technology partners
Works closely with demand generation team to plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns. Plan, execute, and measure experiments and conversion tests
Works closely with EMEA strategy team on account based marketing for the largest accounts and in country influencer programs and activities
Designs, builds and maintains country specific (in-language) social media presence
Maintains the country websites
Works with global teams to develop best in class customer and prospects contacts database to underpin all marketing activities
Works with EMEA marketing strategy and global data teams to create and implement world class customer contact data strategy. Holds the rest of the business accountable for data programs to ensure the success of all marketing activities
Manages EMEA field marketing budgets and reports regularly on strategy effectiveness and ROI
Leads field marketing operations reviews to align marketing strategy with tactics and ensure effective execution
Broad sales or marketing experience, preferably in a field facing or marketing communications/strategic marketing role
Extensive knowledge and understanding of the EMEA market, as well as emerging global trends and issues in the Enterprise segment
Strong project management skills and an ability to develop and deliver campaigns and programs within a very high velocity, shifting environment with associated analytical tools
The ability to develop customer focussed value propositions for vertical markets including Retail, Financial Services, Manufacturing and Media & Entertainment
Demonstrated skills, knowledge and experience in the design and execution of content marketing programs to drive business objectives
Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel
Strong understanding of current digital/online/offline marketing concepts, strategy and best practices
Highly creative with experience in identifying target audiences and devising integrated campaigns that engage, inform and motivate

141

Field Marketing Manager Resume Examples & Samples

5-10 years marketing experience, 5+ years leading regional demand generation for high-growth enterprise high technology, software or Software-as-a-Service companies
Demonstrated ability to design and execute high-impact demand generation and cross-sell programs and plan
Experience working with partners
Experience putting together and managing a marketing budget
Excellent communications and interpersonal skills and ability to articulate marketing considerations to top executives
Advanced experience in designing programs that maximize the capabilities of marketing automation software, preferably Pardot and Drupal. Also, experience with Marketo, HubSpot, Infusionsoft, Eloqua, ActOn etc., are also desirable)
Advanced knowledge of using Salesforce.com for campaign tracking, performance reporting, and dashboard creation required

142

Senior Field Marketing Manager Resume Examples & Samples

Develop a unified event and field marketing strategy spanning multiple geographies and customer segments
Support the revenue and pipeline goals of the region, aligned to the sales leader quarterly objectives
Passion for understanding the buyer’s journey and then designing and implementing programs to successfully progress down the funnel/pipeline
Act as liaison between corporate marketing and the field; be the face of marketing to the field sales teams, and communicate needs of the field back to corporate marketing
Identify, plan, execute and track a variety of regional events including AppDynamics’ hosted events, AppDynamics’ sponsored forums/tradeshows and user group meetings
Create and execute account-based marketing strategies within designed framework aligning to sales needs and goals
Arm sales teams with tailored templates, emails and copy to leverage in customer outreach
Create and execute regional demand generation campaigns such as webinars, emails and digital. Align with corporate marketing team to ensure consistent branding and messaging, as well as differentiated offers based on buyer personas
Ensure timely lead routing and follow up with local teams to track success metrics
Establish and proactively manage regional budget, being vigilant in tracking; evaluate results against goals (ROI) and generate learnings for improvement

143

Senior Field Marketing Manager Resume Examples & Samples

Responsible, in partnership with the product line Sales Managers and VP of Sales, to develop field marketing initiatives in order to generate demand for Beckman Coulter Life Science Automation and Genomics solutions
Gather detailed regional and product line specific market intelligence from customers and the sales organization to
Scientific qualification at degree level of Bachelor’s or above required
MBA qualification preferred
Bachelor’s degree- 14+ years of experience
Master’s degree- 12+ years of experience
Doctoral degree- 9+ years of experience
At least 5 years’ experience in sales and/or marketing management in the scientific market (experience involving capital equipment would be beneficial)
High flexibility and autonomous work methods, confident navigation in dynamic environment
Ability to lead by persuasion and influence
Demonstrated strong written and verbal communication skills in English
Experience of working within a global, multi-cultural, matrix organisation
Willing to travel regularly (approximately 40-50%)
Successful candidate will live within reasonable driving distance to major metropolitan area and airport

144

Field Marketing Manager Resume Examples & Samples

Two years experience managing internal communications for a brand or agency
Superior writing skills
Experience liaising with senior executives

145

Senior Field Marketing Manager Resume Examples & Samples

She/he is responsible for being the expert on marketing vehicles (channels) and their effectiveness to attract, engage and retain key customers of Platts products and services on a regional and/or global scale
She/he will be closely aligned with the Platts sales team and is responsible for ensuring that they have the marketing tools necessary to achieve their sales revenue targets
She/he has the ability to analyze data to provide insight into the financial impacts of marketing activities
Success in this role relies on the ability to build collaborative relationships at multiple levels internally. A positive, upbeat approach and the ability to manage a number of simultaneous tasks and projects whilst remaining calm and focused are also key factors to successful performance
Launch and manage specific marketing programs following established process, brand standards and standards for quality as expected at Platts. This includes copy writing, project management, negotiations, budget reconciliation, internal communications and making adjustments as necessary
Ensure that A/B testing is done when and where appropriate for email campaigns, landing pages, etc
Taking specific responsibility for tracking spend by program and work with Product Marketing Managers to ensure programs are completed within budget
Work with product marketing managers and finance to manage the program marketing budget
Working with program managers to ensure that the project is done on time and performance measured
Understand and navigate the CRM tool to understand the progress of a program from a sales perspective. Includes pipeline development, pipeline acceleration, close/won ratios etc
Assist product marketing to create customer case studies, collateral , testimonials, proposals and sales presentations to help solve specific customer problems
Create an annual marketing plan that demonstrates the programs alignment to the priorities of the business. Clearly indicating marketing’s contribution to the business
Implementing internal communications that keep key stakeholders up-to-date on individual programs and activities. Attend and actively participate in regular meetings with sales, product marketing and program managers
Ability to lead planning meetings to establish shared vision for Marketing Programs with key stakeholders, e.g. Sales and Editorial
Educational Requirements-Bachelors Degree in a related field (Marketing degree a plus)
Proven ability to design and implement campaigns involving integrated multi-touch campaigns that involve the marketing of thought leadership assets along with a problem/solution approach
Expertise in balancing the desires of the stakeholders with the needs of the Platts business and the specific objectives associated with the marketing programs
Knowledge of marketing products/services to the energy industry a plus
Experience within complex matrix structure often involving global stakeholders in various departments

146

Field Marketing Manager Resume Examples & Samples

Create and successfully drive awareness, adoption, and usage of Autodesk tools and platform through innovative and effective marketing programs, including events and tradeshows, webinars, online marketing campaigns, lead generation programs, promotions, etc
Plan, develop, and execute marketing strategies, campaigns and budget to targeted students and teachers, academic related decision, the young with a penchant for designing and making throughout NA
Work closely with Sales, BSM teams, PR, Engagement, and other functional dept to achieve business goals
Act as a contact between the customer and other functional teams to drive close collaboration, improving upon our customer feedback loop and testing into other outreach opportunities
Work closely with graphic designers, brand and marketing leaders, product teams, and legal/compliance to deliver campaigns on time
Analyze performance of content, email, and other campaign metrics to inform marketing decisions. Prepare and distribute reports on campaign performance to team and management
Collaborate and support the wider AEX team effectively as needed to achieve strong execution in programs and campaigns per quarter

147

Midwest Field Marketing Manager Resume Examples & Samples

Develop local marketing and sales-building plans that successfully attract trade area consumers and build loyalty in emerging traditional Midwest markets
Develop non-traditional strategies (by business unit), LSM toolkits, training and implementation, along with leading as the internal expert for campaign launches
Collect consumer data and trade area insights to educate partners on key areas of opportunities
Advise and partner with key franchise owners and operators on how to activate local store marketing toolkit tactics
Partner with franchise owners and Jamba Field Marketing to lead and support promotional/ traffic driving programs, local advertising campaigns, public relations activities, offsite event planning and executing, digital marketing, in-store marketing events and grassroots marketing efforts
Coordinate new store openings with franchises to maximize sales potential in trade area
Travel to territory to build relationships with franchise owners/ operators and gain deep understanding of trade areas
Collect and report field feedback & POS/redemption tracking on marketing initiatives
Collaborate with Jamba Juice Field Marketing to develop appropriate region-specific LSM programs and tools
Ensure national and local marketing information is effectively communicated to assigned franchise operators
Re-enforce usage of standardized creative & tools
Coordinate development and approval of any new creative to maintain brand standards
Primary point of daily contact for franchise owners & operators for marketing
Act as liaison between Franchisees and Jamba Juice marketing to ensure ideas, suggestions and feedback are received, considered and responded to appropriately
Communicate with territory constituents on a regular basis to learn the business and ensure consistency across stores/ markets
Monitor and ensure appropriate spending of local marketing funds
Lead marketing meetings and planning when appropriate
Bachelor’s degree from four-year college/university with 5+ years traditional & non-traditional field marketing experience in the restaurant industry (franchise experience preferred)
Hands-on experience in strategic planning with a focus on building the brand and store level sales in emerging markets
Proven experience in the planning and execution of local store marketing
Strong grasp of key marketing and communications principles including consumer insights, strategy and promotion
Strong written and verbal skills and ability to interface effectively with franchise owners with ability to influence decision making using consumer and business insight to drive rationale
Significant experience with PowerPoint, Word and Excel
Ability to prioritize and manage multiple projects simultaneously
Willing to travel up to 40% throughout full Midwest territory

148

Senior Field Marketing Manager Resume Examples & Samples

Collaborate across the business-market-combinations (BMC) to activate the business potential and drive markets to increase funnel, orders and market share
Bachelor’s degree required. MBA, MSc or equivalent preferred
Total 10 Yrs+ experience with minimum 5 years sales or business management experience within a country or regional market organization (not a global headquarters function like this role is)
Preferably solid experience in the Healthcare sector. Ideally in mature and emerging markets, and/or having served customers in two or more cultural domains
Impactful track record of strategic initiatives brought to business results, making use of strategic planning skills and a high commitment to delivery and deadlines. Think in business terms and financial as well as clinical value
Think critically and analytically, yet creatively alike with clear strive to inspire and couch our local and regional sales & marketing teams to take right steps at right time
People intelligence and empathy—you can work in a collaborative and constructive way with a wide array of personalities, skill sets, and experience levels
Fluent in English, verbal and written, to succeed all aspects of negotiations well
Ability and flexibility to travel abroad frequently

149

Field Marketing Manager Resume Examples & Samples

Develop marketing strategy by collaborating with National Director of Field Marketing & Sales and other Field Marketing Managers (FMM) on national promotions and regional brand & catering business initiatives
As a team, analyze market research through social channels, corporate, medical, tour and travel and convention events, and help develop unique marketing strategies and operations tactics and execute those plans
Develop specific intensified plans for under-performing (priority) restaurants with follow through and follow up
Create and execute New Restaurant Opening plans – plan all pre-opening events and schedule follow up assessment for marketing at 30-45 days after open – and develop a post-open marketing plan
Manage Area Catering Sales Manager by supporting, guiding and coaching those within their territory
Actively pursue and secure partnerships with third party partnerships (Chambers/Professional Associations/Event Planners) to establish repeat and referral business, along with B2B cross promotional opportunities
Accountable for accurate use of regional budget: actual spend, invoicing, forecasting, travel and all other expenses
Understanding of advertising and public relations with an ability to develop media value-added opportunities
Capable of working with and rallying multiple departments/partners around common goals
Experience with web-based programs and Microsoft Office
Proven ability to build relationships and gain credibility in areas beyond defined scope of work
Ability to work a flexible schedule which may include evenings, weekends and holidays
Travel around 50% is required throughout assigned territory and occasional requirements to corporation meetings
Must possess a valid driver’s license
This is a home office-based position
Minimum of 3 years of experience in marketing or advertising is required. Experience in hospitality, retail or restaurant desired
Bachelor’s degree or an equivalent combination of education and experience required
Experienced in “grassroots marketing,” regional partnerships / events, traditional and new advertising outlets, creating buzz without discounting

150

Field Marketing Manager Resume Examples & Samples

Marketing Solution (Market to Order)
Think, write, and speak in a structured, concise, and persuasive fashion
Self-edit own work. Perfectionist streak. Scrutinize own work products
Keep many balls in the air at the same time. Prioritization and simplification skills
Think in business terms and financial value. Be drawn to compete/win in the market
Ability to empathize with customer’s situation, reflect it to internal teams in written and verbal form
Think critically and analytically. Can quantify (using MS Excel) what is/isn’t working
Promotable in future years as experience and impact in the domain grows
Ability to influence with MS PowerPoint, using concise text, numeric analysis, and visual metaphors
Ability to communicate using MS Word, reducing complex topics to a persuasive structure
Craft an easily digestible “story” and value prop, one that can be flexibly deployed
People intelligence. Can work in a collaborative and constructive way with a wide array of personalities, skill sets, and experience levels

151

Field Marketing Manager Resume Examples & Samples

Day-to-day execution, tracking and optimizing of field marketing programs and activities that meet K-12 GTM objectives, monitoring progress and return on investment (ROI)
Ownership of field marketing projects, including lead generation programs, email or social campaign coordination and execution, website and landing page maintenance, webinar coordination and client loyalty/experience program activities
Support fellow Field Marketing team members as needed with trade show/event coordination, alliance partner activities, and other department functions
Travel at least 1-2 times a year for annual company conferences (overall anticipated travel 10% of job requirement)
3-5 years proven experience in Field Marketing, preferably in the education and/or technology arena
Experience setting up and deploying marketing programs and tactics, in particular social and email campaigns; advantage in having a working knowledge of acceptable delivery rates, open rates, click rates, etc
Proficiency in database management and list segmentation
Demonstrated strength with communication skills, analytical and problem solving skills, and short term and long term planning skills
Self-starter with ability to work independently, manage multiple projects and on an ad hoc basis with marketing managers and across departments
Flexible and able to accommodate and adapt to changing priorities
Adept at written and verbal communication
Well organized, with ability to anticipate needs based on campaign and communication calendars
Able to accommodate other points of view and accept feedback
Accustomed to working within budget requirements and adapting as needed
Minimum of a Bachelor's degree, preferably in Marketing or Communications
Previous experience in the education industry and e-learning technologies
Background in CRM and marketing automation systems, preferably Salesforce, HubSpot and/or Eloqua, including campaign tracking mechanisms
Working knowledge of lead scoring, lead nurturing and content marketing programs
Knowledge of Web analytics, including social media (e.g. Google analytics), and ability to translate those analytics into field marketing program improvements

152

Field Marketing Manager Resume Examples & Samples

Create, deliver, edit, and optimize diverse regional marketing materials that ensure that messages are supportive of and consistent with marketing strategies. Concurrently work with various stakeholders across business to collateral that target both industry and general business audiences. Compose and distribute compelling company announcements
Coordinate the content-creation side of all lead generation activities for the Americas region in conjunction with the global lead generation campaigns
Work with the operations and campaign team to determine event budget and manage expenses to that budget
Promote trends and topics relevant by trend-jacking Americas stories through public relations initiatives, researching media coverage and industry trends and managing regional/solution experts for quotes, angles, and authoring content
Drive and execute bigger picture large scale objectives and ensure all activity targets the right customer/client behaviors e.g. best practice back link building, SEO best practice, keyword utilization, etc
Work closely with the offline marketing and online marketing team as well as the IT/web team for seamless alignment that ensures coherent delivery of activities aligned to strategic objectives
Engage in rapid reaction and response to the fast paced changes within the organization such as changes in functionality, methods of engagement, etc
Build and leverage strong relationships with other marketing stakeholders to create technically accurate, compelling and creative content in a comprehensive variety of forms
Minimum 4 years of experience in a B2B marketing environment. Previous exposure to supporting software products is strongly desired as is extensive knowledge and a strong passion for social media and marketing. Account-Based Marketing experience is a plus including the use of technology such as Marketo and Salesforce
Masterful PowerPoint skills with a strong attention to detail that is highly organized and able to manage to deadlines in a fast-paced environment while producing top quality work product
Exceptional communication, writing and editing skills that distill complex ideas into easy-to-understand language, and in a variety of styles and tones dependent on marketing project objectives and distribution considerations
Ability to craft highly adaptable content which reflects company’s overall business and marketing objectives along with experience pitching, crafting, and placing content externally through guest blogging or op-ed development
Excellent problem solving skills balanced with both a creative and analytical focus
Strong multitasking capabilities that balance managing multiple projects and deadlines simultaneously while meeting deadlines
A collaborative mindset adept at interfacing with cross-functional teams (product marketing, event marketing, brand marketing, PR/AR and IR, legal, etc.)
Experience in a multi-cultural, global work environment
Experience with or familiarity with event management and sponsorships
The ability to travel 10% is required

153

Field Marketing Manager Resume Examples & Samples

Create, deliver, and optimize diverse regional marketing materials to ensure that messages are supportive of and consistent with marketing strategies
Create and establish automated marketing activities and processes to generate new leads
Deliver NICE messages and solutions by understating the right media coverage and industry placements
Coordinate the content-creation side of all lead generation activities for the DACH and East European markets
Drive channel enablement program to strengthen GTM via partners eco-system
Build and foster EMEA partner community
Promote trends and relevant topics by trend-jacking EMEA stories through public relations initiatives, social and managing regional/solution experts for quotes, angles, and authoring content

154

Field Marketing Manager Resume Examples & Samples

Support of regional demand generation, pipeline and revenue objectives
Create annual and quarterly marketing plans and targets for your sales region and annual and quarterly co-marketing plans with your top go-to channel partners in your region
Meet frequently with sales leaders, channel business managers, inside sales, and top reseller partners
Represent the overall marketing department and promote global programs, initiatives and launches in direct sales and channel partner meetings
Develop and implement brilliant tactical marketing programs to meet goals with product marketing, global programs, external influencers, and your field marketing peers
Design & execute 1:1, 1:few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
Manage regional program budget and execution including discretionary MDF with channel partners
Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner

155

Field Marketing Manager Resume Examples & Samples

Develop and implement marketing strategies using above and below the line channels and exploiting all appropriate digital opportunities
Contribute to content planning and writing for email, social & digital marketing
Manage the development and distribution of electronic materials using Marketo and Salesforce
Work with corporate campaign team to run CRM activity to create positive brand experience and drive re-engagement for lead generation
Work with sales team, identify target accounts, drive account based marketing initiative for upsell & cross-sell opportunities to increase sales pipeline
6-8 years + marketing experience in managing events and digital marketing for a high-tech B2B company
Experience in utilizing social media and digital platforms for customer engagement, promotion for lead generations
Excellent communication with content creation experience and good writing skills
Strong leadership skills, able to lead new projects, result oriented and a team player
Experience in using Salesforce, Marketo and any CRM & marketing automation software would be an advantage
Highly proficient in Microsoft Office and good English Skill

156

Field Marketing Manager Resume Examples & Samples

Develop and execute measurable programs for different customer lifecycle stages
Research and build out budgetary requirements for marketing programs. Manage expenditures against budgets and continually improve ROI of programs
Help sales teams identify key decision makers or influencers in target accounts, design personalized campaigns to deliver value to customers
Manage the CRM system to ensure customer contacts are being captured and segmented properly for targeted campaigns; support CRM workflows to monitor program results and assign opportunities to sales
Manage the Marketing Automation system to deliver targeted messages to the different audiences across channels
Become knowledgeable about the competitive and market landscape and competitor go to market practices, and analyze market conditions
Compile and create content for marketing campaigns together with solution marketing and gained market intelligence
Create an event calendar and represent Fredhopper at industry events
Bachelor/Master degree in Marketing and Communications or a related field
Proven experience in marketing positions requiring extensive interaction with sales, cross-functional teams and partners
Proven experience in organizing marketing events
Strong analytical ability to gather information, understand the business impact and take appropriate actions
Excellent oral and written communications skills, including impactful presentation skills
Ability to develop marketing plans and creative campaigns
Excellent program, project and time management skills—highly organized with the ability to multi-task, prioritize, set and meet deadlines
Excellent understanding of how to measure and tune the effectiveness of marketing tactics
Experience in developing programs to build awareness, generate lead, convert prospects to customers, nurture existing customers and build customer advocacy
Experience in managing a Marketing Automation tool such as Marketo or Pardot
Understanding of how to segment the market and formulate strategies to target different profiles
Experience in using social media marketing tactics in a highly targeted way, engaging influencers and decision makers in ongoing conversations
Self starter with strong drive who mobilises people and gets things done

157

Field Marketing Manager Resume Examples & Samples

Ensuring that “no lead is left behind.” Everything is followed up on and tracked. No exceptions
Planning, executing, and following up on Sprinklr events and conferences/trade-shows in which we participate
Working with the corporate content marketing team to ensure that relevant content lands locally and is distributed within the markets for which you are responsible
Nurturing PR relationships and supporting campaign launches with local PR outreach
Holding sales accountable for leveraging marketing material and executing in support of marketing activities
Serve as the “voice of the customer” in helping to shape corporate marketing strategy and direction
Managing the regional budget, negotiating with vendors, and keeping the trains running

158

Field Marketing Manager, ANZ Resume Examples & Samples

Persuasive written and verbal communication skills
Ability to prioritize and delegate tasks to reach team goals and requirements
A solid understanding of established marketing practices
The people skills necessary to understand the needs of your customer base
Tracking the use of customer references through our internal database and assessing inventory versus demand
Serving as primary point of contact for internal and external customers, enabling you to successfully advocate the needs of your customers
Work with sales, partners & marketing to generate qualified sales leads using a mix of marketing programs, activities and events
Manage programs and leads to ensure optimal lead flow
In collaboration with the APJ Marketing lead, design, test and optimize campaign activities
Leverage tools, systems and processes to track the success of each program/quarterly plan
Ensure a closed loop process for all programs from planning, execution, follow up & reporting
Drive and support partner marketing activity as needed, in conjunction with APJ Partner marketing lead
Achieves goals successfully; constantly challenges self and others to deliver results; acts with a sense of urgency and seizes opportunities when they arise
Bachelor’s Degree – preferably in Business, Marketing or IT
5-7 years of experience leveraging digital, social & public relations for customer advocacy programs including referral, outreach & high touch
Demonstrable ability to coordinate and manage customer meeting logistics
Proven ability in program development and flawless execution
A. required, preferably in Business, Marketing or IT; MBA a plus
5-7 years of experience in a customer referral program or other customer outreach program
Strong familiarity with the software industry, especially B2B enterprise IT
Established program management experience
Able and willing to travel as required mostly within ANZ, and occasionally internationally

159

Field Marketing Manager Resume Examples & Samples

8+ years proven leadership in managing and executing campaigns by objectives - ideally in a High Tech company within the enterprise software applications, SaaS, or CRM market
Experience in joint projects with Sales by establishing successful, long-term multiplier programs
A passion and proven leadership for delivering events that really differentiate
Strong knowledge and practical experience in Events Management, field marketing activities and demand generation
Ability to work well cross functionally
Strong communications and writing skills in Spanish and English (must have)
Travel required across Latin America and the USA

160

Field Marketing Manager Resume Examples & Samples

As the Field Marketing Manager, roll out of sales-focused marketing campaigns
Lead the execution of marketing campaigns and programs including email communications, webinars, digital marketing, calling campaigns, events, industry conferences and seminars
Drive marketing approaches to grow and accelerate revenue generation based on sales goals and current business focus
Communicate regularly with sales to ensure proper adoption, understanding and integration of marketing campaigns and programs
Collaborate with sales to improve follow-through and effectiveness of marketing activities
Create reports on territory pipeline building activities to help understand marketing contribution to pipeline health and to evaluate marketing effectiveness/return on investment
Contribute to developing and proofreading tailored content based on industry and business need
Involvement in writing, building and deploying outbound email communications to customers and prospects through our Marketing Automation Tool (Marketo)
Create marketing programs in Marketo and ensure data is properly prepared and loaded into Marketo
Maintain programs and campaigns within Marketo and Salesforce to ensure accuracy of data and related records
Grow the database of targetable leads/contacts in the right job levels/functions for sales using data.com within Salesforce
Assist with other field marketing activities as needed, such as lead management and cleanup, event coordination and follow-up
Minimal domestic travel required
Strong knowledge of marketing principles, practices, tactics, and tools
Strong knowledge of campaign/demand generation/go to market strategies
Experience driving consistent field adoption of marketing campaigns
Experience building strong relationships and trust with sales organizations
Excellent interpersonal skills; strong team player with ability to participate in cross-functional teams and interact virtually
Strong proofreading abilities
Experience with marketing campaigns tailored to specific industries (Hotels, Restaurants, Retail, Financial Services, Health Care, etc.) or business need
Experience with Marketo and Salesforce
Knowledge with HTML code as related to building emails and simple landing pages

161

Field Marketing Manager Resume Examples & Samples

Develop and mine content for the sales team to share with dealer clients
Develops and manages a plan and content calendar for evergreen messaging and content to be shared with sales and clients, as well as ongoing pulses of tailored content for individual regional, segment or seasonal needs
Partners with sales leaders
Build relationships and partnerships with sales team to integrate into their teams
Come up with creative and innovative ways to build the sales team’s expertise in our brand value proposition
Works with multiple agency resources and relationships
Partner with sales operations on how to get content to the field
Manages budget related to marketing activities
Support major dealer meeting initiatives with story development, content and messaging
Be available and able to respond reactively when there is a question or request from the field
5+ years of experience in marketing/advertising preferred; experience within the automotive, media or technology industries preferred
Experience executing a wide range of marketing tactics – print, digital, web, direct mail, online, mobile/tablet, advanced targeting

162

Senior Field Marketing Manager Resume Examples & Samples

Oversee and drive demand generation and field marketing plans to support Veeva revenue objectives growing existing base and acquiring new customers
Own strategy, development, and successful execution of targeted marketing plans that include but are not limited to field events, user events, industry events/tradeshows, webinars, demand campaigns/nurture programs, executive roundtables, etc
Ensure alignment with corporate digital/demand generation programs (e.g., SEM/SEO, content syndication, digital advertising) and if necessary localize to extend reach or impact
Work closely with sales teams to craft account-level marketing plans for top strategic accounts and partner relationships
Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
Ensure effective and efficient two-way communication between Veeva field marketing and sales teams
Work cross-functionally across the marketing organization to oversee the timely execution of demand generation and field marketing plans, aligning with product marketing on content plans
Track and measure demand-to-close metrics across demand generation and field marketing programs, optimizing resources against objectives and budget
Manage relevant agencies and 3rd parties in the execution of programs
Leading, managing, and building a virtual team of demand generation and field marketing resources

163

Field Marketing Manager Resume Examples & Samples

Onsite management of events
Development of marketing materials (invites, landing pages)
Electronic survey creation
25% Travel
Bachelor’s Degree required
5-7 years Marketing experience preferred
Understanding of account-based marketing
OEM/Channel experience preferred
Strong knowledge of Microsoft Excel/Office
Salesforce/Marketing Cloud knowledge a plus

164

Field Marketing Manager, Japan Resume Examples & Samples

Motivated self-starter who thrives in a fast-paced environment, with a natural curiosity to learn and to explore
Experience with developing, executing and tracking results tied to integrated, multi-touch marketing plans
Extensive field marketing in a complex organisation
Data-driven and familiar with marketing metrics
Decisive, agile, and iterative; easily able to shift gears between thinking and doing
Ability to motivate, empower and inspire cross-functional teams
Strategic thinking and ability to develop complex marketing programs from inception
Proficiency in basic office tools such the MS Suite, Keynote, Google Apps and SFDC. Working knowledge of Eloqua is a plus
Travel 15-20% within territory required; quarterly travel to APAC HQ is necessary as well
Bachelor's degree required: Major in Marketing or Communications preferred

165

Field Marketing Manager Resume Examples & Samples

Bachelor Degree required, MBA preferred
Minimum of 8 years of marketing experience working with sales organizations and partners
Strategic planning and execution
Analysis and analytical skills
Strong communication skills in working closely with sales leaders and channel partners
Sales and market analysis
Cross-functional collaboration
Solid presentation and budget abilities
Strong analysis and decision making abilities
Strong sense of ownership and desire/ability to exceed expectations
Salesforce.com experience a plus
Travel Required

166

Regional Field Marketing Manager Resume Examples & Samples

Develop the regional field marketing plan to support sales objectives and assist in growing the Akamai customer base in France
Research, recommend and drive targeted marketing plans to bring together corporate programs and regional opportunities, including but not limited to field events, press and analysis relations, direct marketing programs, industry events/tradeshows and the development of sales tools/case studies
Ensure effective and efficient two-way communication between Akamai Corporate Marketing and local Field Marketing
Liaison with local PR agency to develop and execute integrated marketing activity
Efficiently work cross-functionally and within virtual teams to oversee the timely execution of the marketing plan
Ensure all activities achieve Akamai standards and remain within budget
Liaison with the lead development team to ensure there is alignment between the field marketing activity and lead follow-up
Forecast, evaluate, measure and report on marketing campaign effectiveness and ROI
Ability to build relationships with diverse teams and internal organizational cultures
Act as a marketing advisor and business partner for France to the VP and General Manager for the Southern Region
Ability to articulate strategic initiatives into a message/position that is meaningful and relevant to the local customer, prospect and media
Experience in delivering effective B2B lead generation marketing campaigns, including but not limited to seminar events, webcasts, and direct email and online marketing campaigns
A strong background and track record in digital marketing activities, preferably in a B2B environment
Proven ability to work in a demanding fast paced environment and manage a high workload
Able to travel when required
Bachelor's Degree in Marketing and Communications, or other related field
Minimum 5 years experience in a field marketing programs role in a technology forward company
Native Level French and Business Level English

167

Field Marketing Manager, West Resume Examples & Samples

Drive the marketing for Check Point in the Region
Execute and implement Check Point’s vision and strategy in the region
Build a dedicated marketing plan to help generate triple digit pipeline growth
Manage local marketing resources and budgets efficiently
Work closely with strategic partners to build and execute joint marketing activities
Build integrated marketing campaigns to target new prospects in the enterprise space
Organize and execute marketing events targeted at system integrators and end users such as seminars, webinars, etc
Support and execute lead generation and awareness campaigns like banner advertising and direct mailings
Monitor lead follow up and conversions to opportunities in order to build healthy pipeline
Implement social media tools to enhance communication with prospects and customers
4 to 7 years of work experience with a proven track record in field or channel marketing
Proven track record in developing and executing integrated marketing campaigns
Excellent writing proficiency, interpersonal skills and presentation skills
Must be self-motivated and highly organized, with demonstrated project management skills and a keen attention to detail
Willing to travel up to 40% of the time
BS/BA in Marketing or related field

168

Field Marketing Manager Resume Examples & Samples

4-6 years of experience dedicated to social media and/or digital media focused on top-tier consumer brand marketing or retail brand
Experience in customer communications role (e.g. email marketing, direct mail marketing, or live call marketing)
Experience in marketing analytics and guiding a course of action
Experience developing and executing integrated marketing
Experience with automotive a plus
Demonstrated experience in building relationships with regional retail marketing leaders, General Managers and/or store personnel
Experience evaluating digital marketing performance and consulting on digital optimization plans
Demonstrated experience building marketing plans and executing marketing plans
Knowledge of functionality of digital content strategy and website conversion tracking tools
OEM Brand compliance knowledge
OEM Co-op knowledge and how it works
Training experience; teaching and mentoring other dealership personnel in use of digital tools
Knowledge of local influencer marketing through social and other channels
Experience planning and executing digital programming that supports key areas of brand outreach – ranging from influencer programs, to paid media programming, to CRM and support of offline retail & sponsorship marketing activities
Has functioned in a project management of digital marketing – ensuring delivery of activations on time and within budget, managing the agency partners and other internal/store-level teams
Has demonstrated advanced knowledge of social platforms, web platforms, specific rules of engagement for brand/advertisers, general platform policies
Has exhibited thorough understanding of digital marketing practices (e.g. mobile, social platforms/APIs, third party listening, publishing and vendor-specific toolsets)
Has come to understand web-build processes and has familiarity with SEO, advanced knowledge of social CMS tools, social listening, social APIs, social vendors, mobile technologies
Has demonstrated fluency with research/organic search techniques/methodologies and application supporting development execution/optimization of brand campaigns
Has functioned in a project management role, managing deliverables against social strategies
Devising plans for optimized performance across channels in real-time, working closely with Sonic channel managers and in support of store GMs
Great communicator
Strong teamwork skills
Understands multi-channel marketing and the points of integration between social and digital touch points
Coordinates with the Sonic Digital Team members to ensure integration of stores’ social and digital media programming with the respective store digital properties
Knowledge of web and mobile functionality, user experience, ecommerce and web analytics
Collaborates with other internal teams (SEO, web, events), contributes leadership to promote best-in-class in class thinking and delivery of plans
Helps ensure cohesive information as it relates to store-level marketing across all channels - integrated marketing
Creates, guides, delivers strategic social planning and programming (social content, strategy/communication plans, social marketing/experiences, programming plans, competition and category research, social consumer insights/trend audits)
Responsible for ensuring agency and supporting team delivers on agreed social KPIs and goals for each store
First point of contact for the GMs in answering questions about our social media, CRM, and digital strategy and approach and plans as they are executed at the store level, collaborating and communicating closely with Sonic channel managers
Ensure content/messaging across all channel platforms is on brand, optimized for best creative approach and that the brand voice and content addresses the ethos of each social platform
Expertise in social media paid strategy, analytics and execution; experience with paid tools and social paid media buying and optimization (e.g. Facebook PowerEditor; Facebook and Instagram Reach and Frequency)
Knowledge of and experience with key social vendors (e.g. Netbase, Sprinklr, Crimson Hexagon, etc.)
Tracks delivery of social-content publishing schedule; collaborates with local-marketing team to ensure social is integrated with on-site dealership marketing activities
Activate local marketing events, by ensuring social assets are captures and published on time and to right platforms
Help ensure that local marketing social/digital/CRM efforts are pitched to the local media to drive incremental visibility for store marketing
Is responsible for social reporting/analytics (social insights, data, listening, search data), partners with analytics team to ensure KPIs/goals are met
Creates, operationalizes and manages campaigns and content plans
Displays excellent project management, problem solving, interpersonal skills presentation skills
Reviews and reports on total campaign effectiveness to internal channel owners, to help support optimization and best practices across all channels. Works with channel marketers and agencies to obtain performance data to support this process

169

Field Marketing Manager Resume Examples & Samples

Bachelors Degree in marketing, communications or related field
Minimum of 5 years of field marketing experience with proven results. Restaurant/Hospitality industry preferred
Strong Restaurant Operations background desired
Team player. Working with marketing team, home office, VPs, Supervisors and restaurant GMs and staff
Ability to be flexible in a fast-paced environment
Strong project management skills and organization. Able to multi-task and meet aggressive deadlines
Passion – able to inspire and motivate team members to be better
Effective coaching and teaching skills
Analytical capabilities including financial P&L and general accounting and finance practices
Strong computer skills that include proficiency with Microsoft Office Suite applications, Internet and Adobe Illustrator
Creativity and Outside the Box thinking
Travel (approx 50%) and work irregular hours when necessary

170

Field Marketing Manager Resume Examples & Samples

Increase Adoption & Participation for Marketing Tools
Attain Lead Generation Targets
Increase Adoption & Participation for Marketing Campaigns & Programs
Execute Local Events
Increase Awareness Internally and Externally to Promote Usage of the National Business Referral Program
Host internal and external events (Learning, Hospitality, Web) and measuring the outcome in terms of ROI
Conduct new hire training sessions to review all available marketing tools, content, campaigns, and programs
Bachelor’s degree with 6+ years of relevant work experience or Master’s degree with 4+ years of relevant work experience
Experience with sales and marketing automation systems Salesforce and Marketo
Experience with Data, Voice, Cloud & Managed Services Preferred
Self-motivated, innovative, collaborative, multi-tasker, creative and analytical
5 years’ of marketing related experience
Prior field marketing experience with an IT/Telecommunications organization

171

Senior Field Marketing Manager Resume Examples & Samples

Program strategy, development, execution, budget management, and analysis within the Media industry segments leveraging tools such as Akamai’s marketing automation platform (Marketo)
Deliver effective lead generation marketing campaigns, including but not limited to email nurture programs, large tradeshows, Account Based Marketing strategy and tactics, field events, webcasts, digital marketing campaigns, and direct mail
Leverage compelling content, offers, and product promotions, to drive demand and interest within target segments using the latest B2B Marketing technology innovations
Embrace a data driven approach with reporting and analysis of program and tactic effectiveness
Work cross-functionally with key stakeholders– Marketing Operations, Product & Industry Marketing, Global Campaigns and Programs, Corporate Marketing, Sales, Public Relations, Analyst Relations, Product Management, Web & Creative Services– to develop, execute, analyze and refine programs
Articulate Akamai’s brand attributes and ensure they are consistently incorporated into all marketing programs and creative vehicles
Act as central resource for the Americas Media Marketing team for coordination and dissemination of information of cross-divisional and regional initiatives
Education: BA/BS
Minimum of 10 years’ experience in a B2B high-tech marketing role
Experience in the Media & Entertainment industry
Experience marketing technology solutions
Proven ability to work in fast-paced, “start-up” environment and mange workload effectively
Strong interpersonal skills; ability to work effectively with senior management
Proven ability in pipeline management and acceleration strategies
Experience in Account Based Marketing initiatives
Understanding of CDN market

172

Field Marketing Manager Resume Examples & Samples

Manage integrated marketing campaigns to attain enterprise lead targets and revenue goals; designing program components, deliverables, offers, metrics, timing and flow
Work with Marketing Director and core stakeholders including marketing, product marketing and sales leaders to creatively and effective plan and execute all aspects of events - project managing from beginning to end including all logistics, onsite execution and post event analysis for our participation in tradeshows, conferences, sales meetings, customer and partner events
Develop and execute event strategies and tactical plans within budget guidelines and under strict deadlines
Be a strong and effective ambassador at events, creating impactful customer experiences and driving successful customer acquisition and brand positioning
Report program efficiencies based upon performance & ROI metrics; apply marketing intelligence to optimize programs accordingly and establish prospect profile(s)
Supervise day-to-day project management of marketing programs to ensure work is executed against approved program objectives, requirements and timing
Maintain and enhance closed-loop marketing database utilizing Eloqua and Salesforce.com
Organize online event logistics, including pre-event preparation (presentation materials, speaker prep, partner participation, support collateral, email campaigns) and post-event follow-up and analysis
Execute campaign management in Eloqua; implementing campaign logic & segmentation and measuring and reporting on program performance

173

Field Marketing Manager Resume Examples & Samples

Collaborate with sales & marketing to generate qualified sales leads using a mix of marketing programs, activities and events
Engage sales organization with appropriate programs to territories across India
Manage program and event leads to ensure optimal lead flow
In collaboration with the APJ Marketing lead, design, test and optimize campaign activities Support tradeshow program and regional event activity
Leverage tools, systems and processes to track the success of each program
Interface with Country Manager when needed should APJ Marketing Lead be unavailable
Support partner activity as needed, in conjunction with APJ Partner marketing lead Self-starter with an ability to drive to results
Be effective and reliable to identify potential issues and escalate things to your manager and/or discuss with CM
Possess strong written and verbal communication skills and can be equally effective in both formal and informal settings with senior executives, peers and business partners
At least 5-7 years field marketing experience
Experience managing marketing activities within a B2B technology/software company
Proven ability in program development – events, direct marketing, partner marketing, digital marketing and related programs
Direct (Database) Marketing and Analysis
Sales support
Enthusiastic
Innovative and open to new ideas
Able to juggle and manage multiple activities
Proactive
Strives for high quality of marketing activity
Driven to achieve results and targets
Able and willing to travel as required mostly within India, and very occasionally internationally

174

Field Marketing Manager Resume Examples & Samples

Minimum Bachelor's degree in Marketing, Business or related field of study or equivalent experience
Minimum five years of experience working within the IT / business communications channel environment. This experience can be via direct experience of working within the channel community in a commercial, sales or marketing role. Alternatively, this channel experience can be via a vendor account management, channel support or channel marketing role
Experience must include exposure to the sales environment either directly or via a role that engages closely with sales teams
Demonstrable track record of implementing integrated marketing campaigns with channel partners including digital marketing, direct marketing, social and events
Excellent project management skills, able to prioritize and manage multiple projects simultaneously in a fast-paced environment
Strong communication and interpersonal skills, with the ability to develop positive and professional marketing relationships with Mitel’s channel partners at a senior management level (sales, marketing teams)
Strong cross-group collaboration and “can-do” attitude with the ability to optimise working relationships with the Mitel team (sales, marketing and product business units)
Good written skills to communicate Mitel’s programs & propositions in a compelling manner relevant to specific channel partners
Good presentation skills and confidence in speaking/interacting with a large high-level audience (typically sales/marketing/commercial audience within the channel community)
Demonstrable experience of working in a metrics oriented marketing environment, comfortable with analytics, metrics and KPIs as well as experience of working with automation tools such as Marketo, SFDC or similar tools

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Field Marketing Manager Resume Examples & Samples

Develop and execute marketing programs designed to generate leads, maximise conversion rates and generate sales demand among prospects
Manage local on-line marketing programs designed to increase web traffic and leads
Manage regional events such as conferences, seminars, trade shows and webinars
Work with the content manager to ensure relevant assets are created and available for local campaigns – incl white papers, web content, collateral and case studies
Manage 3rd party providers, industry publications/associations etc. to develop integrated marketing programs to drive lead generation and market awareness
Partner with paid search to understand how to best drive spend to deliver small business MQL’s
Partner with digital marketing to understand site traffic and to build/optimise small business specific pages
Devise, execute and measure success of nurture programs across the demand funnel
Help drive social media engagement across the team and ensure social media channels are leveraged across integrated campaigns
Manage assigned budget including the invoicing process
Work closely with global marketing teams to support marketing activities
Work with graphics team to create consistent look and feel for SMB campaigns
5+ years’ experience campaign creation and deployment experience
Experience in managing multiple complex projects to completion
Demonstrated track record of successful defining, launching and execution of digital and social marketing strategies with excellent results
Ability to understand and translate business requirements into marketing plans
Demonstrated ability to learn quickly, influence and facilitate cross-functional teams and manage change effectively
Good interpersonal and negotiation skills
Marketo marketing automation and Salesforce experience beneficial, but not essential

176

Senior Field Marketing Manager Resume Examples & Samples

Hires, trains, develops and creates a positive work environment that stimulates marketing creativity and fosters a strong team environment
Provides feedback to Home Office resources about what is working and not working with the marketing efforts that reach the field
Provides recommendations about budget and revenue opportunities. May participate in annual budget planning process in conjunction with Director of Operations and Director of Marketing
4-year college degree in marketing, communications or related (e.g. Journalism, English, Management, Bachelor’s degree in marketing, communications, media or related field is required. An MBA in Marketing or a related discipline is desired
5-10 years of FieLd Marketing experience is required
5 plus years of previous experience managing other employees is preferred
Expert understanding of marketing strategies, procedures and best practices is preferred as is knowledge of creative solutions, including
Outstanding verbal, written and interpersonal communications is critical
Ability to work well with and partner across multiple disciplines including Sales, Operations, and Marketing

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Field Marketing Manager Resume Examples & Samples

Owns the development and execution of the go-to-market plans to support specific growth initiatives
Drive activities that fill the top of the funnel (engage prospects/clients) as well as help accelerate the sales cycle
Communicate and educate the sales team regarding new and planned marketing activities
Ongoing and tight collaboration with: global campaign manager, events team, demand center and PMM teams; and sales leadership, ongoing review of industry/analyst reports, industry news, etc
Develop marketing programs and sales tools to support sales goals
Support of live industry local, regional and roadshow events and collateral and presentation development
Partners with demand center to develop digital programs
Strategize, develop and implement pipeline acceleration programs jointly with Sales (and Product Marketing where applicable)

178

Field Marketing Manager Resume Examples & Samples

Achieve the marketing targets of Lead/Opportunity/Deal though collective lead generation activities
Directly/digitally impact the acquisition of new customers and the maximization of new customer deals
Directly/digitally impact the retention and maximization of existing customer business via UP/Cross selling support activities
Development of a revenue centric marketing plan, ROI objectives, tactics, budget and schedule by segments
Prospect marketing (database management, campaigns, lead generation & tracking, etc.)
Influencer marketing (Media, analysts, industry associations, government bodies, thought leadership, etc.)
Internal marketing (Spokespeople management, employee communication, etc.)
Channels marketing (strategic and tactical support, campaign involvement, lead tracking, MDF, etc.)
Develop segment based messaging and content
Manage the campaigns schedule (frequency and overall structure.)
Track metrics & adapt (closed-loop marketing)
Efficient and effective budget management
Full integration with the local sales and channel team
Integrate and leverage Corporate Marketing, Global Marketing Ops, Product Marketing, Sales Ops, etc
Contributes to the development of market intelligence (market sizing, competitive analysis, etc.)
Minimum 5 years of experience as a marketing professional in the B2B hardware, software, or preferably cloud product marketing
Minimum 3 years of digital social marketing
Minimum 3 years of experience marketing planning, branding and demand generation (including prospect marketing, customer marketing, channel marketing, influencer marketing, community marketing, etc.)
Strong leadership potential and interpersonal skills (works well with others)
Self-motivated, disciplined, pro-active, independent and likes to work in cross-cultural teams
Fluent in Japanese and English
Strong verbal and written communication skills, ability to understand business and technology messaging
Solid campaign management, budget and scheduling expertise
Wide understanding and experience in various sales and marketing tools (e.g. Salesforce, Marketo, etc.)

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Field Marketing Manager Resume Examples & Samples

Align closely with Sales and Field Marketing Management and oversee planning and execution for all named accounts to ensure strategies and tactics
Map the present sweet spot spreadsheet to target accounts for NASA working with ISS to establish and tag up in sf.com
Develop personalized and key marketing campaigns to drive meetings within targeted strategic accounts
Develop a deep understanding of the client’s business and strategic goals and provide relevant and meaningful interactions that address them
Increase win probability, accelerate time to close and reduce time to revenue as an integral contributor to the sales team
Develop, test plans and monitor performance results for multiple customer acquisition channels and lifecycle campaigns on an ongoing basis
Work closely with Field Marketing Management & Sales teams to understand sales goals, targeting and selling strategy to develop marketing plan, mix and tactics to increase brand awareness and account penetration into the identified target accounts
Support key account profiling, account specific acquisition and nurture/prospecting e-mail campaigns and communications. Drive tactics including targeted events, targeted content syndication, webinars, email marketing, database acquisitions, banner advertising and online collaborations, as well as third-party concepts and executions
Collaborate with Product Marketing to align strategies and messaging with the field marketing plans
Work closely with the Campaigns, Demand Generation and Content team to define or adjust sales enablement tools and bespoke material required by Sales and supports in development
Driving the voice of the field for the region and share responsibility for the success of all programs, global and regional
Manage the allocated Marketing budget to drive optimized investment and ROI
Ability to communicate effectively to a range of people at different levels across the company
Analysis & Reporting – Report on program metrics, and use them to repeat programs if successful. Ability to manage multiple projects concurrently with strong detail, problem solving, and follow-through capabilities focused on data driven results
Liaise with Field Marketing Managers in other countries across both areas of the business, as well as Corporate Marketing to share best practices
Monitor competitors’ activities, communication and marketing efforts and use insights gained from this process to develop action plans for improving own programs
2+ years of experience in the online marketing space
Account based marketing/target account marketing experience
Proven event management and execution
Demonstrate past ROI of marketing activity
Experience with Marketing Automation and CRM systems, ideally salesforce.com
Able to work autonomously and handle a varied role
Highly organized with a desire to work autonomously and lead new projects
Highly proficient in Microsoft Office
Able to work across multiple regions and supporting multiple sales teams

180

Director, Field Marketing Manager Resume Examples & Samples

Collaborates with Marketing, Analytics, Strategic Partnership and Distribution management to establish priorities and define a strategic marketing plan
Uses insights and analytics to define field marketing opportunities and ensure alignment with organizational priorities
Builds collaborative approach across business unit teams, internal and external agencies to develop and implement go-to-market strategies targeting prospects or business referral partners
Sets priorities and oversees efforts of Field Marketing staff. May identify and evaluate marketing trends, needs and opportunities for captive and independent agent channels
Sets direction for local marketing programs and tools enabling Field Sales teams to easily access and execute compliant marketing tactics. Scope may range from a marketing ordering platform, social, onsite event kits, collateral and digital tools
Lead internal partners and external vendors to influence and develop new and / or enhanced programs, processes and procedures to align with business partners’ sales goals
May evaluate vendor bids, negotiate terms and monitor and manage vendor performance for duration of defined scope of work
Bachelor's degree in Marketing or Business plus a minimum of 10+ years of proven progressive experience in marketing-driven or sales operations organization and a minimum of three years of proven team management and leadership experience
MBA or advanced degree preferred
Proven ability to integrate marketing strategies and programs across multiple sectors
Strong ability to effectively interact with all levels of the organization
Must possess strong analytical, strategic, project management, decision-making and problem-solving skills
Strong leadership, collaboration, and communication skills required

181

Boomi Field Marketing Manager Resume Examples & Samples

Create and execute targeted event marketing plans spanning tradeshows, meetings, executive programs, customer roundtables, sporting events, and road shows
Collaborate with the Regional Sales and Demand Generation teams to maximize the acceleration of sales pipeline from regional events and marketing programs
Identify in-region activities by industry vertical, drive sales plays, advise on how to customize/build playbooks and measure progress against targets
Define, monitor and publish event marketing metrics. Analyze marketing campaigns, make recommendations for enhancing campaign effectiveness, and report on all activities and results
Manage and negotiate vendor contracts. Manage and deliver projects within agreed timeline and budget
A bachelor's degree with at least 5+ years of relevant work experience in marketing for enterprise software companies, including experience marketing SaaS products
Excellent marketing project management skills to allow for timely planning, execution and reporting on multiple marketing projects at the same time
Exceptional written and spoken communication (email content, webinar abstracts, event briefing documents, etc.)
Experience with marketing automation and lead nurturing processes (Marketo preferred), CRM and reporting (Salesforce preferred), as well as webinar platforms
Positive, enthusiastic, motivated, autonomous self-starter. Takes initiative and consistently exceeds expectations

182

Field Marketing Manager Eula Resume Examples & Samples

Understand regional and local market dynamics and provide insight and direction within HQ to develop marketing solutions that address business opportunities
Create actionable and successful marketing plans with the GC’s with a focus on product launches and marketing initiatives
Facilitate the deployment of corporate marketing initiatives into the GCs by leveraging touch points eg. monthly sales calls
Lead or participate in annual marketing plan reviews, budget process and regular business reviews
Systematically and collaboratively review the effectiveness of GC marketing activities through tracking of metrics and success criteria
Ensure best practice sharing both within the EULA region and globally

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Field Marketing Manager Resume Examples & Samples

2+ years of successful sales experience required in educational sales or a similar industry
3+ years of successful marketing experience
Bachelor's degree--Marketing, Business Communications
Ability to foster strong relationships with internal and external partners, excellent organizational, time management, communication and inter-personal skills
Adept at using Microsoft Office suite (Word, PowerPoint, Excel and Outlook)
Outstanding communication skills – written, spoken, media messaging
Works well in a team environment but adapts to working independently
Ability to handle occasionally stressful situations
Experience working on a variety of marketing and market development activities
Experience with exposure to graphic design programs
Knowledge of the testing industry and/or electronic testing

184

Senior Field Marketing Manager Resume Examples & Samples

Collaborate across markets and BGs to leverage and drive solutions into the markets localization of positioning, messaging to priority target segments, new segment development initiatives (e.g., customer education seminars, customer presentations, local development and management of luminaries and clinical advocates, development and management of reference sites
Manage local market events to deliver high ROI
Support sales and support CT/ AMI BIU Marketing during key training events
Identify, and manage relationships with local stakeholders
Manage user groups, support Beta/field test support
Help identify and manage relationships with local KOLs, societies, alliances, sponsors, advisory boards, in collaboration with CT/ AMI BIU marketing and sales
Drive BMC business planning, in coordination with finance
Provide local market intelligence to assist PMs in setting price corridors and guidance for local discounting
Conduct price realization analytics and pro-actively report and escalate issues in value capture (i.e., excessive discount due to competitive threat) to the PMs and the Markets for immediate action
Represents CT/ AMI customer service in the BMC collaboration with the markets driving across key KPI’s on the dashboard. Drive BMC business planning, in coordination with finance. In that you will be working hand in hand with the CT BIU field marketing team and you will be have to be able to represent each other across the portfolio
Supports leads generation in new and existing markets
Identify cross-sell, up-sell, and service sales in existing installed base to address customer needs
Identify new customer leads, based on customer scan, competitive intelligence, and understanding of market needs
Shape markets
Design campaigns across lifecycle of products (NPI, end of life) to drive profitable growth
Tailor messaging to local markets
Understand BIU marketing customer segmentation and value proposition, provide feedback on how to tailor to meet specific market needs
Identify sub-segments of customers in local market, and codify their needs, and tailor existing value proposition (if needed)
Support Product Managers in the launch/introduction of new solutions and enhancements developed by the BG to the local market
Define and implement launch strategy for local market including any required
5+ years in marketing, sales, product development, or related field in a market
Experience in high-tech, healthcare/med-tech solutions businesses preferred
Willingness to travel (25%)

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Field Marketing Manager Resume Examples & Samples

Develop and drive integrated marketing programs consisting of best practice marketing mix elements that generate quality marketing pipeline prospects
Manage key marketing activities in the region such as lead generation campaigns, end user and channel events, industry conferences, sponsorships, brand awareness campaigns, etc
Co-work with local distributors on quarterly comprehensive joint marketing plans and manage co-operative process at local level (includes requests review, approval and tracking)
Work closely with Headquarter departments and country and channel managers to localize/adapt global campaigns and programs, ensuring consistency of Fortinet brand & messages across the region
Provide reporting and analysis on campaigns and activity
Work closely with corporate teams for assets localization reviews and database segmentation for various campaigns and web initiatives

186

Field Marketing Manager Resume Examples & Samples

End User marketing includes
Service Provider Marketing
Database marketing techniques
Closed loop lead generation and reporting
PR activities to generate media coverage
IT Channel engagement and management

187

Field Marketing Manager Resume Examples & Samples

Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
Best in class marketing, demand generation, and channel experience with a B2B hi-tech company for 7+ years. Experience with account-based marketing programs and large account selling teams a plus
Proven track record executing innovative and multi-part event and demand generation programs
Ability to provide consultative input to senior sales leaders
Clear understanding of how to work with Value Added Resellers and Distributors
Solid understanding of business management and operations, including finance/revenue/pipeline principles
Able to engage customers and partners in dialogue about their business needs and security solutions

188

Field Marketing Manager Resume Examples & Samples

Develops and implements strategic marketing and communications plans and activities for Infrastructure Solutions Group solutions and products
Oversees market research, monitors competitive activity and identifies customer needs
Oversees the analysis and evaluation of key market statistics and customer requirements to define product/ solution strategies and identify opportunities to expand market share
Maintains current status of customer requirements for existing and future products/ solutions
Supports product/ solution launch and provide sustaining efforts to enable quoting, validation, pricing, order entry, and fulfillment of products/ solutions under management via internal sales tool and external web stores
Identifies and communicates customer value proposition and maintains relationships with sales, product partners, and third party vendors
Provides inputs based on client needs and maintains relationships with and provides insight into customer requirements during the development process
Develops content for internal and external audiences relaying product/solution strategies and value propositions, including customer presentations and sales training materials
More than 5 years of experience in Product Marketing / Marketing planning
Solutions knowledge in Dell EMC: storage, server, networking, applications is preferred
Strategic focus, ability to influence key audiences such as sales stakeholders
Work closely with internal sales and marketing stakeholders to drive their activities
Can collaborate and work in a team
Can develop strategic business alliances with external customers
Flexible and pro-active personality
Native Japanese & Business English

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Field Marketing Manager Resume Examples & Samples

Adapt and customize the solutions value propostions to our 3 markets ( Middle East, Africa and Air Transport Industry ) in collaboration with the domains heads
Design and run lead generation campaigns on our priority solutions to trigger pipeline development as a compliment to hunting actions led by sales team and business developers
Build account based marketing plans on a selection of key accounts to drive the customers awareness on Orange Business Services brand and value proposition
Design and run sales challenges to boost our sales on specific solutions segments and customer segnments. This will contribute to the sales force animation and motivation
Contribute to customer events organized by creating message content such as videos, speech, demos
Intiate and manage the creation of appropriate content marketing assets in collaboration with IMEA macrom managers
Take part to join marketing intiatives with our technological and teleco partners
Act as the interface between the region and the domains central marketing teams to feed the product marketing managers with customers requirements and reactions on solutions and any request that could develop our business more

190

Field Marketing Manager Resume Examples & Samples

Collaborating with commercial leadership and global marketing to develop the region market and orders forecast
Providing region input to business cases for products/upgrades that are at concept stage, work with Global Service Marketing to develop, test and prototype new service ideas
Prioritizing and mapping global customer segments and works with Field Marketing on demand creation activities to achieve NPI and business objectives
Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell service configurations / portfolio effectively. Trains direct / indirect sales channels
3+ years’ experience in marketing, product or service marketing or related field
MBA orMaster’s Degree in Marketing, Business Administration or related field
5+ years’ experience in marketing, product marketing or related field
Deep marketing expertise in market & customer insights, product commercialization and
Service marketing experience

191

Field Marketing Manager Resume Examples & Samples

Develop and deliver proactive communications plans that ensure awareness of marketing programs and other priorities
Drive marketing programs through planning, execution, and results tracking
Ensure adoption and participation in marketing campaigns and use of marketing automation tools by sales professionals; develop and deliver actions plans for improvement as needed
Manage a formal feedback loop to provide field input on programs and promotions to product and segment marketing teams
Drive lead generation activities to increase lead conversion rates (i.e., conversion of leads into sales funnel opportunities) to meet overall revenue targets
Track lead generation and program results via Salesforce.com and communicate success rates and/or opportunities to sales and marketing leadership
Manage field marketing program budget
Participate in and/or lead special projects and initiatives that provide marketing support and resources to the sales organization
Design, plan, communicate, and execute events across enterprise segments and industry verticals

192

Field Marketing Manager Resume Examples & Samples

Work together with regional marketing leadership to develop a territory field marketing plan that supports sales objectives and grows the customer base
Research, recommend and drive targeted marketing plans that bring together corporate programs, regional opportunities and partner activities. This role will need to establish a close and efficient two-way communication with sales leadership, marketing leadership, corporate and vertical marketing and the field sales teams
Engage with Inside Sales and Account Development Representatives to track lead follow-up, qualification and conversion to ensure there is alignment between the field marketing activity and lead follow-up
3 - 5 years marketing experience in a comparable industry
Proven ability to develop and execute marketing plans that meet specified ROI, sales and campaign objectives
Proven ability to work in a demanding, fast paced, high growth environment under tight deadlines
The ability to manage multiple programs at one time and support a diverse sales organization
Ability to think strategically and articulate strategic initiatives
10 to 15% Domestic travel

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Field Marketing Manager Resume Examples & Samples

Draft, write, edit, proof-read, and build targeted email marketing campaigns in Marketo
Build webinar programs, including invites, landing pages and follow-ups
Maintain and coordinate a calendar of all customer-related demand gen programs
Work with internal stakeholders and customers, partners to secure speakers for online or live events; work with them on presentation scope, topics, abstract, and delivery
Moderate webinars
Develop customer nurture campaigns for cross-sell and adoption; develop story arcs for targeted email communications for different audiences, build and launch campaigns
Work with Marketing Operations team on database segmentation, program tracking, nurture transition rules, and scoring projects
Work with business stakeholders from other teams (Support, Education, CSM, Services, Product) to support product launches and other corporate initiatives
Send weekly updates to Sales and Customer Success teams
Build reports and dashboards in SFDC and Marketo analytics tools
Work with creative team on artwork for banners, landing pages and other campaigns
Track invoices and budget spend; update information in Allocadia as needed
Perform general administrative support for marketing team as needed

194

Field Marketing Manager Resume Examples & Samples

Work with Product/Program marketing to understand overall marketing programs and develop a field marketing plan that will drive high quality leads
Work with the Field Sales organization to develop and execute on various marketing plans that include digital strategies and events
Track and report on all Marketing activities in the region
Drive lead follow up in the field for all Marketing generated leads
Create customer case studies that can be shared with prospects, existing customers and analysts
Participate in the development of global marketing campaigns and plan for local execution
Plan, attend and participate in all trade shows and Marketing events in the region
Develop effective account conversion strategies to drive quality Marketing leads and opportunities
Improve forecast performance of business through thorough understanding of underlying demand assumptions
Keep abreast of industry trends, competition, and new opportunities
Develop understanding of product line and value chain
Bachelor’s Degree and at least 10 years of experience in Field Marketing or related role
Experience working in high tech or the enterprise software space
Mobility Solutions experience strongly desired
Exceptional organizational and planning skills a must
Demonstrated ability to create, execute and measure detailed marketing project plans
Can-do attitude and ability to work in a highly dynamic environment
25% travel required

195

Field Marketing Manager Resume Examples & Samples

Drive the marketing for SailPoint in our key vertical markets (Healthcare, SLED, Federal) and the Northeast and Canada
Promote and drive SailPoint’s vision and strategy in your region
Build a solid marketing plans to help generate pipeline with your direct sales force and our strategic partners
Build an account based marketing strategy to target new prospects in the enterprise space
Develop and create campaigns targeted at generating demand for the different verticals and regions responsible
Organize and execute local marketing events such as local conferences, seminars, webinars, banner advertising, and content syndication
Monitor lead follow up and conversions to opportunities to build a solid pipeline within your region/verticals
5-7 years’ experience in Field Marketing for a security company in the Healthcare, Federal, SLED Vertical markets (experience in one of the verticals is an absolute must)
Experience with complex B2B enterprise sales cycles and demonstrating marketing’s impact on the business thru business models, dashboards and data
Strong understanding on how to leverage and plan lead generation programs with channel partners
Proven experience using Sales Force and Eloqua
Budget Planning and Management Skills
Solid event management and organization skills
Self -starter who needs little direction and can be independent; ability to execute
Bachelor’s degree in Business Administration or Marketing discipline
Ability to travel at least 30% of the time

196

Field Marketing Manager Resume Examples & Samples

Developand execute ASEAN marketing plans that map to Qlik’s business goals. Responsible for demand generation to achieve accelerated revenue growth goals
Drive Qlik's Communication and Brand Awareness programs including public relations, customer, socialand online marketing
Planand execute joint marketing activities with partners. Manage the MDF (Market Development Funds) program in ASEAN
Assure strong and accurate reflection ofQlik messages, differentiation, brand and logo in all communications and campaigns
Leverage Qlik's Marketing Best Practices to ensure increased awareness,demand generation/pipeline and customer success
Manage all aspects of local execution of global marketing programs that supports brand awareness and demand generation
Work closely with cross-functional team members across Corporate, Global Field Marketing,Tele-Sales and Alliances for the successful delivery of programs and
Align closely withPartner program managers to ensure program success
Report on performance of marketing programs and revenue influenced
Bachelor equivalent mandatory
Five or more years of experience in pipeline lead generation marketing desired
Outstanding project management and organizational skills with meticulous attention to detail
Experiencemanaging suppliers and successful negotiation abilities
Field and partner marketing program experience, including
Audience segmentation and targeting
Project and budget management
Results reporting
Programmeexecution (webcasts, live events, direct marketing, digital media, speaker training, list rental, media buying)
Ability to understand holistic marketing view beyond program execution, including sales readiness, partner communications, lead management, and linked pipeline
Strong project management abilities and follow-through
Strong experience in driving communication and PR agencies
LI-MP

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Partner & Field Marketing Manager Resume Examples & Samples

2+ years of experience in partner / field marketing or closely related areas
Experience working on B2B software
An understanding of product positioning, promotion and return on marketing investment
Experience in event marketing a plus
Strong written and visual communication skills
Excellent cross-functional team player that can excel at both strategy and execution
Excellent Highly driven self-starter that thrives in a dynamic environment

198

Field Marketing Manager Resume Examples & Samples

Supports Sales managers and Indirect channel partners providing training and supporting requests to facilitate project realization in RCA
Actively participates in the development and execution of BMC plan
In collaboration with global and local BG representatives (CS, BDMs, CASs, BG field marketing, product specialists, BLSs) develops locally relevant Value Propositions materials/business cases for commercial team and channel partners
Supports execution of BMC and Marketing plan (incl. conferences, seminars, digital marketing activities, POS production, KOLs support and collaboration)
Supports KAM/sales leader in special projects
Provides regular market and business analysis (Tenders, competitors, HC trends, etc.)
Acts as product specialist for a specific product range
Supports exhibitions and congresses and has regular contact with key customers
Monitors the sales results and proposes corrective actions
Contributes to the marketing plan for the region or country and gives input for the global marketing plan
Gives direct support to the order acquisition process in the region and countries
Trains local key specialists and sales staff
Develops sales tools
Increases and maintain the expertise and motivation of the local sales staff
Cooperates with the Marketing Communications department

199

Field Marketing Manager, Western Region Resume Examples & Samples

Build relationships with West sales team at all levels
Set quarterly and annual goals and deliver the numbers!!
Constantly seeks out innovative methods to generate & accelerate pipeline for new logos

200

Field Marketing Manager Resume Examples & Samples

Develop and execute the EMEA events strategy, including our flagship ‘Grow with HubSpot’ event series and our participation in dmexco, our flagship DACH event
Manage all logistics and vendors to ensure events are delivered on time and within budget
Collaborate with our EMEA demand generation team to execute end to end event promotion for both in person and livestreamed events
Curate event agendas and collaborate with internal and external thought leaders to deliver content in line with event goals
Collaborate with our EMEA growing markets teams to deliver localised event experiences (including content and promotion) for all non-English based events
Experiment with ways packaging and distributing event content to fuel demand generation
Continually optimise HubSpot events to delight attendees and maximise ROI for HubSpot
Measure and report on event performance through agreed event KPIs
Enable HubSpot partners to execute events in their locality through education, best practice sharing and white labelling content
3-5 years of field or event marketing experience
Have a creative flare and ability to bring a remarkable event experience to life
A self starter who is comfortable excelling in a fast-paced environment
A team player who can work with cross functionally different teams to get stuff done
Demonstrated ability to use data to inform key strategic programme decisions
Experience with HubSpot (or any other marketing automation platform), inbound marketing and sales, and knowledge of a CRM system a plus

201

Field Marketing Manager Resume Examples & Samples

Ensure integration of the local operating company marketing functions within the marketing Studio. Ensure the local operating company optimizes its use of shared and support marketing services, including being responsible for the submission of all creative, advertising, or marketing requests into the regional job tracking system
Interact with senior team members in coordination with the budgeting and fulfillment of advertising, event management, awards & recognition, affiliated agent recruiting support, public relations opportunities, and creative services
Bachelor’s degree in Marketing or related field required
State of California real estate License preferred
Minimum of 5 years of multi-channel marketing experience in a medium/large professional services company with 2 years’ supervisory experience at a management level or higher
Proven ability to supervise and lead multiple direct reports, including some who work remotely
Experience with new and social media, online, and traditional advertising, including contract negotiations and procurement
Strong communication and interpersonal skills. Ability to handle small copywriting jobs as well as presentation writing and presentation development
Must have polished public speaking skills and can deliver compelling and professional presentations
Must be able to generate a creative brief
Detail-oriented with the ability to manage projects from inception through execution, including demonstrated success in conceptualizing new programs and tracking progress of projects to completion
Demonstrated ability to work well in a minimally supervised, fast-paced environment
Strong working knowledge with Microsoft Office Suite – Excel & PowerPoint, as well as Prezi, Project Management systems, and CRM systems
Ability to travel to local branch offices, regional meetings and occasional out of town travel as required
Capable of lifting small packages at events

202

Field Marketing Manager Resume Examples & Samples

3-5+ years of marketing and/or commercial experience; at least 1-2 years experience in the beverage/spirits industry is preferred
Bachelor’s degree in Business, Marketing or related field
Experience in supporting brand plan development
Experience within multiple specialty areas: digital, promotions, events, commercial
Solid verbal and written skillsability to generate and deliver meaningful presentations
Ability to interact and communicate at all levels within the organization
Ability to demonstrate analytical capability regarding brand metrics or financials
Experience in front-line sales
Ability to work under pressure and to deal with ambiguity
Experience in line managing a small team, directly or indirectly

203

Field Marketing Manager Resume Examples & Samples

Developing annual local marketing plans in partnership with Store Sales and Operations to deliver against Traffic and Sales goals for each region
Developing local market activation programs to drive TRAFFIC
Collaborating in the creation and implementation of the annual promotional and event calendar
Developing and implementing appropriate marketing programs congruent with the Ashley brand and brand architecture to increase brand awareness, acquire new customers, improve traffic quantity and quality, increase conversion rates and retain customers in each region
Develop local market promotions and events to drive incremental qualified store traffic
Develop 3rd party marketing partnership strategy and deliver unique partnership marketing programs to drive increased traffic
Developing and implementing marketing strategies to support specific product initiatives
Participating in the planning and support of retail location grand openings and re-openings
In partnership with Sr. Director of Media Strategy and Execution, developing and managing specific local advertising initiatives relative to print, radio, television, billboard, etc. to maximize investments and drive in store traffic
Developing customer experience recommendation and corresponding in-store point-of-purchase (POP) program strategy
Collaborating with the Ashley Marketing, Finance, IT, Merchandising, Creative and Visual teams to drive marketing tactics and to coordinate efforts among all functions and channels
Seven years’ experience managing a field marketing operation; B2C marketing and/or advertising function in a high volume, big box, multi-retail store environment; experience in furniture retail a plus
Proven track record of developing and executing effective regional marketing plans and campaigns that produce strong business results
Strong knowledge of marketing and advertising principles and practices
Familiarity with brand management
Business mathematics and problem solving, with abilities in data analysis and interpretation
Project management methods and techniques
MS Office, including Word, Outlook, Project and Access
Verbal and written communication, with the ability to organize thoughts, communicate clearly, completely and concisely
Organizational detail and planning, with the ability to consistently meet demanding deadlines
Agility, along with the ability to pivot easily when directions and priorities change on short notice

204

Senior Field Marketing Manager Resume Examples & Samples

Drive the market introduction of new services. Manage multiple NSI projects across the Health Systems business following New Service Introduction processes. Synchronize preparation of marketing, sales, services, operations, finance, contract administration, clinical services, customer care solution center and other key teams in the Market to ensure overall readiness before introduction
Create and lead North American cross functional readiness teams for each NSI project. Lead regular team meetings, manage checklists, capture meeting notes/ action items, and drive deadlines and accountability. Actively communicate NSI progress and challenges. Take on an advisor role when needed to tackle larger issues outside of checklist meetings
Determine criteria for service introduction readiness. Specify the must-have deliverables at the start of each project. Facilitate cross functional team go/no go decisions when there is a slip in timing or an inability to produce all deliverables on time. Escalate to leadership when needed
Collaborate with functional partners (e.g. Operations, Finance, Sales, Service Delivery) to ensure that any design and implementation of process changes for sales, booking, entitlement tracking and service delivery occurs by agreed upon deadlines
Assist with new service training for the sales and service channel(s) and the operations team(s). Work closely with Service Marketing, Field Marketing, Product Managers and Sales Support on training plan, logistics and distribution of materials. Help determine training timing and type of training – live event, eLearning, teleconference, online pre-study modules, podcast, etc
Provide expertise and support to North America marketing colleagues on the new service introduction processes
Schedule and deliver Philips New Service Introduction process training to newer Service Marketing employees in North America or to those employees who have never worked on an NSI. Update and tailor training materials as needed
Demonstrated project management skills. Ability to manage diverse projects in a fast-paced environment and consistently meet deadlines
Experience leading multiple cross-functional teams simultaneously
Demonstrated ability to influence and lead virtual team members
Strong organizational skills, aptitude for detail and an appreciation for process
Demonstrated aggressive information seeker with high degree of initiative
Knowledge of developing or launching services is a plus
5 + years experience in project management, marketing program development and execution
Bachelor's degree in relevant field, MBA preferred

205

Field Marketing Manager Resume Examples & Samples

Oversee Sales creative and promotional program development for Value brands segment. Lead the management of creative and retail promotion and development focused on national thematic promotions, national retail sales programming, local and geographic extensions of national programming for brands and Sales Regions
Lead strategic planning for national sales promotion, cross merchandising opportunities and promotional concepts/programs for inclusion in the Value Brand's and Sales Region’s annual marketing plan/s
Collaborate with Sales and Brand teams to prepare Trade Marketing solutions and goals/vision materials for high-level trimester planning meetings
Develop detailed element packages for all promotions and sell-in materials, and determine need for customization based on region factors and/or state laws
Plan & execute high-level trimester planning meeting
Work with accounts to develop meaningful results driven trade solutions that support 360 marketing activation
Communicate, track and measure trade activation with regions to maximize sales/share opportunities for key accounts
3-5 years of in sales and marketing
Understanding of internal marketing as well as knowledge of Brand Management and Sales
Prior trade marketing experience and / or working through distribution channels
Digital Marketing experience preferred
Strong communication and presentation skills
Proficiency in Powerpoint and Excel

206

Field Marketing Manager Resume Examples & Samples

Work directly with SVP/DOS/ZVP/DSMs/RSMs/NAEs and our customers to help achieve System volume, profit and execution of objectives by proactively identifying, developing and presenting key opportunities within our business
Support the department Director and the System VP/GM in the execution of all related duties outlined below in addition to providing research and development duties for various presentations, meetings and reports
Work collaboratively with Brand Marketing, Promotions and Merchandising in the development of annual Marketing plans, promotions, merchandising, new product introductions/line extensions, and operations evaluation
Identify customer operational brand/packaging capabilities in the implementation of new brand/package innovations. Support Brand Marketing in identifying System opportunities and serve as the communication link between Brand Marketing and the System. Utilize field experience, market knowledge and channel understanding to sanity check Brand plans that are being developed
Oversee the System’s CSD forecast while working with the Field and Demand Planners/Controllers in order to gain an accurate assessment of our ability to hit our planned volume numbers while setting clear internal expectations that will ultimately lead to implementation of both endorsements of current strategies as well as the implementation of course correcting tactics
Serves as a “subject matter expert” on designated Brand Teams
Work as a collaborative partner with Brand Department in the development of current and future marketing and promotional plans
Tasked with representing the System and with making decisions that affect the System. Update and solicit insight from Director of Sales and VP/GM in regards to key Brand initiatives
Act as the point person for all System information roll-ups, interpretation and action plan development
Drive execution through clear concise action plans
Facilitate communication of System initiatives from Corporate to the field, as well as from the field back to Corporate
Manage System’s dollar and merchandising allocations
Work directly with Zone field sales and their customers to ensure that all System promotions, couponing, packaging orders, incentives and media merchandising are developed, customized, presented, executed and documented to include post analysis communication (on major initiatives). Roll up rates of execution on all key initiatives
Provide retail support (category management, schematic support, market insights, selling stories, etc…) for regional accounts that fall under the ISO coverage
Provide “subject matter expert” insights to the organization as needed
Bachelor’s degree and 3 years of sales experience in CPG or the beverage industry sales OR 5 years of sales experience in CPG or the beverage industry
2 years of data analysis experience using A.C. Nielsen data
3 years of experience developing presentations and presenting to all levels of management
3 years of MS Office experience

207

Field Marketing Manager Resume Examples & Samples

Identify customer operational brand/packaging capabilities in the implementation of new brand/package innovations
Support Brand Marketing in identifying System opportunities and serve as the communication link between Brand Marketing and the System
Utilize field experience, market knowledge and channel understanding to sanity check Brand plans that are being developed
Tasked with representing the System and with making decisions that affect the System
Update and solicit insight from Director of Sales and VP/GM in regards to key Brand initiatives
Bachelor’s degree and 3 years of sales experience in CPG or the beverage industry sales OR High school Diploma and 5 years of sales experience in CPG or the beverage industry

208

Field Marketing Manager Resume Examples & Samples

Proven experience in project management or account management within a marketing discipline
Experience with online advertising or social media
A proven track record of managing multiple projects while meeting tight deadlines and budgets
English skill, for reading and writing e-mails and documents, and having conference call with counterpart in HQ
Advanced knowledge of Microsoft tools, plus the ability to learn external or in-house tools quickly
Experience in a business-to-business (B2B) environment, high-tech products/services preferred

209

Senior Field Marketing Manager Resume Examples & Samples

8 years of relevant experience and a Master’s degree or
Education: Bachelor's Degree
Computing skills in Microsoft Word, Excel, and PowerPoint
Experience in B2B marketing

210

Field Marketing Manager Resume Examples & Samples

Liaises with internal management to understand desired objectives of marketing activities
Develops, reviews the marketing plan and executes accordingly
Works in lock step with segment marketing to ensure timely execution of campaigns
Oversees the logistics and co-ordination of events, seminars, conferences and trade shows and providing on-site support at events where necessary
Develop digital strategies and email campaigns to support the lead generation campaigns and retention programs
Writes and edits invitations, eDMs and other supporting marketing materials. customizes or repurposes original material for use in different industry areas or geographic regions
Acts as a liaison with external service providers such as, event suppliers, agencies, trade bodies or design firms Measures and monitors campaign metrics and ROI and creates reports to monitor success of activities in coordination with the team, provides maintenance, quality control and upkeep of corporate database. Develops and/or purchases high quality lists by segmented market to marketing activities
Assists in the development of policies and procedures with regard to entry, assignment, and ownership of leads. Provides monthly lead report to senior management
Monitors web sites for internal and external audiences
Organization/logistics/project management of projects lasting more than 3 months
Marketing experience with social media
Writing and editing skills
MS office programs, in particular Word, PPT and Excel
Strong experience with Eloqua marketing automation tool, and Salesforce CRM
Strong presentation, writing and editing skills
Basic understanding of the WKFS CS products and solutions

211

Sled Field Marketing Manager Resume Examples & Samples

Conceptualize, create and execute SLED growth and demand generation marketing plans focused on actionable and measurable initiatives that align to pipeline targets, quarterly budgets and overall business goals
Act as an overlay resource on the Americas Field Marketing team in creating SLED National marketing campaigns, to be leveraged and executed regionally
Align closely to Regional District Sales Managers (DSMs) to coordinate and execute custom and industry demand generation activities, Account Based Marketing (ABM) activities, as well as SLED Community Engagement opportunities
Adapt core go-to-market strategies for SLED and infuse government knowledge and experience
Manage SLED 3rd Party, Media and Market Intelligence vendor relationships for National and Regional program opportunities, in addition to association memberships
Work with Regional and National Channel Managers and top SLED reseller partners in the development of partner-specific programs to deepen relationships, extend reach and promote growth with the SLED partner ecosystem, to drive partner awareness, enablement and vendor preference
Collaborate across extended teams, including corporate marketing, product marketing, partner marketing, partner sales and government sales
Execute on pre/post program management including audience generation for SLED marketing activities and lead generation
Best in class marketing, demand generation and channel experience with a B2B hi-tech company for 7-10+ years
5+ Experience marketing to public sector vertical
Proven track record of planning & executing partner demand generation and enablement programs
Ability to fully understand the Palo Alto Networks next-generation security platform
Ability to provide consultative input to senior sales leaders & partner executives
Experience working in fast paced work environments, managing multiple projects simultaneously
Excellent references and track record in a matrix environment
BS/BA required

212

Field Marketing Manager Resume Examples & Samples

Increase referring physician and patient awareness of disease states and treatment options
Identify unique local market opportunities to increase therapy and product awareness including PR, patient advocacy or hospital marketing partnerships
Conduct patient education seminars and community outreach programs
Evaluate and implement co-marketing programs (using approved guidelines)
Make patient advocates available (in-person and cloud visits); also identify suitable patient advocates as needed
Conduct in-office patient education tutorials
Develop and implement targeted patient outreach initiatives
Work with collaborative counterparts to drive Physician Health Talks between prosthetic urologists and primary care physicians or other referring physicians
Enable patient access to the right implanter
Address local market issues that limit patient access to trained implanters. Ensure patients have a way to access the right implanters
Recommend best practices to implanters that enable improved efficiency and patient care
Share with customers best practices that allow for improved practice efficiency and patient flow
Increase awareness and acceptance of AMS Practice Management resources
Share non-clinical literature of interest to prosthetic urologists
Identify other areas where AMS should develop and share best practices that improve efficiency
Partner closely with territory managers and region managers in the assigned geographies
BA or BS degree preferred
5 years’ experience in sales, account management, advertising/marketing or promotions required; however less experience will be considered for an exceptional candidate
Healthcare, Pharma, medical device experience preferred
Proficiency with Microsoft Office Programs (Excel)
Experience with sales and marketing databases a plus
Excellent verbal communication skills
Must have demonstrated business partnering skills
Ability to build/create immediate rapport
Must be detailed-oriented and proven ability to be organized
Creative outside-the-box thinker, persistent and analytical
Self-driven and able to work independently
50-60% travel required

213

Field Marketing Manager Resume Examples & Samples

Bachelors or advanced degree with significant experience in Marketing
Demonstrated management capabilities to include strategic level responsibilities including budget management and team leadership and mentoring
At least 8 years of experience in new business marketing for a software vendor
Experience of managing teams across geographies - knowledge of country trends and marketing practices
Proven experience of demand generation, partner, and traditional marketing tactics (evidence of integrated campaigns that have ended in new deals)
Knowledge of marketing technologies such as Salesforce.com, Eloqua, and Google Analytics
Ability to drive ideas to execution – creative and hardworking
Approachable and able to successfully collaborate with sales teams
Able to balance urgency to achieve short-term goals with longer term strategies

214

Field Marketing Manager Resume Examples & Samples

Build relationships with East sales team at all levels
Build data-driven, integrated regional marketing plan (integrated with channel, and multi-tactic)
Establish and manage recurring program and metrics reviews with regional sales leadership and FM leader
Excellent at developing relationships with sales teams, customers and partners
Translates technology advantages into new business opportunities

215

Field Marketing Manager Resume Examples & Samples

Educational Requirements-Bachelor’s Degree in a related field (Marketing degree a plus)
Experience in persona-based marketing programs whereby identifying personas and using insights as part of building out a program
Knowledge of marketing subscription-based product lines
Excellent written and oral communication skills and comfortable communicating at many level
Advanced multi-tasking skills and time management skills
Data management background with proficiency in syndicated loan data as well as bonds and notes
Strong data management and business process skills
Strong Excel and Access skills
Strong written and verbal skills as well as being comfortable communicating with senior and executive level management at external firms

216

Field Marketing Manager Resume Examples & Samples

Education: Minimum Bachelor’s degree or comparable vocational education
Strong event background and execution experience
Knowledge of Enterprise Software Industry and B2B Go to Market processes and tactics
Experience in working within a customer focused sales environment with an understanding of sales channels and market segments

217

Field Marketing Manager Resume Examples & Samples

Assist in the oversight and implementation for all internal national and local sales generating initiatives
Participate in identifying, developing, and evaluating local marketing strategy, based on knowledge of SSP objectives, and marketing trends and opportunities
Use sales forecasting and strategic planning to ensure the sales and profitability of product lines or services, analyze business developments and monitor market trends
Develop pricing strategies for promotional and internal brand concepts
Evaluate the financial aspects of product or promotional development, including costs to budget, return on investment, and profit and loss implications
Assist in the opening of all new store locations in conjunction with the Corporate Marketing team
Coordinate new store marketing responsibilities i.e. menu boards and signage, with the Design and Construction Project Manager
Formulate, direct and coordinate Marketing Sales Tool Kit for Operations. Compile a list of resources, contact information, and specifications
Meet with vendors and distributors to manage product assessment, distribution, and implementation in coordination with SSP Procurement
Consult SSP Procurement and Internal Brands to develop product specifications for packaging, and grab and go
5+ years’ experience in Sales & Marketing, preferably in the hospitality or food service industry
Experience with multi-unit restaurant and or foodservice operations and knowledge of principles and methods for showing, promoting, and selling food and/or beverage products or services. This would include marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
Experience in multi-operations and knowledge of principles and methods for showing, promoting, and selling food and/or beverage products and services
Experience in marketing strategy, tactics, product demonstration, sales techniques, and sales control systems
Knowledge of budget and analysis of measurements and metrics to review effectiveness and marketing initiatives
Proficient with MS products, social media sites, POS, inventory systems, and related marketing software that includes graphics

218

Senior Field Marketing Manager Resume Examples & Samples

Bachelor’s degree or equivalent work experience; MBA preferred
5+ years in marketing, sales, product development or related field
Competitive and entrepreneurial mind-set to drive sales growth in new and existing markets; ability to identify local opportunities, interact with decision makers and provide highest-quality leads as a result
Ability to build and structure detailed marketing plans and in-market strategic initiatives
Ability to collect and synthesize local market trends and competitive intelligence in actionable input for marketing teams
Experience working with healthcare technologies preferred

219

Field Marketing Manager Resume Examples & Samples

Planning and execution of marketing programs in Sweden and Nordic Region
Define an integrated marketing plan for the region to drive demand and maintain strong awareness
Execute demand generation programs, aligned to the set strategy & directions. Each program or activity will ultimately be measured by its ability to deliver marketing sourced pipeline, and demonstrate a clear and measurable ROI for Qlik
Blend Global/EMEA programs with regional priorities
Continue to raise Qlik’s profile across the region
Generate a strong pipeline to agreed KPIs, and drive targeted activities to nurture and accelerate existing pipeline
Budget & vendor management
High level of collaboration with Nordic Marketing team
Strong Business Partner to EMEA Marketing representing Nordics within the EMEA Marketing team, driving strong bi-directional communication and collaboration
Strong Business Partner to Sales. Partner closely with the sales team for the country/segment, ensuring tight alignment of goals and activities between field marketing and regional sales and partner teams
Customer Interactions: Act as a key ambassador for Qlik with key customers, prospects and partners to gain insights and feedback, understand and support their needs plus engaging customer taking an active part in our messaging
LI-SB *LI-PRI

220

Enterprise Field Marketing Manager Resume Examples & Samples

Plan, promote, and host events across the country that move targeted leads through the buyer’s journey and turn customers into advocates. Programs include, but are not limited to, tradeshows, conferences, executive dinners, partner programs, customer on-sites, and webinars
Own operational preparation and followup for all events including logistics, speaker prep sessions, setup and tear-down, vendor management, budget tracking and management, invitation sends, RSVP and waitlist management, and asset maintenance
Develop a repeatable scalable events/webinars playbook utilizing project management tools, vendor directories, and checklists
Develop webinars as a strategic marketing channel. Plan consistent programming for prospective buyers, users, and executive champions. Create and maintain a programming calendar, webinar content strategy, and promotional plan
Facilitate timely lead processing and campaign tracking within SFDC post-event
Measure campaign impact through SFDC reporting, evaluate event/campaign ROI, and present on recommendations for improvement
Work with the design team to create stunning web properties, collateral, and experiential marketing assets. Maintain a stocked and updated library of swag, signage, and printed collateral
Know our target buyers and customers inside and out. Inject their preferences, wants, and needs into every touchpoint with our brand. Be the guardian of the brand in the field

221

Field Marketing Manager Resume Examples & Samples

Help shape, design and execute the marketing strategy for the Media/Entertainment Vertical
Share business growth and pipeline goals and report on metrics
Work with external C-level executives to tell customer success stories
Collaborate with internal teams, executive stakeholders and partners to maximize results
Plan and execute multiple, complex integrated marketing programs to raise awareness and drive demand, including budget management
5+ years of business technology marketing experience, including B2B marketing and/or field marketing experience with enterprise software, developer, infrastructure or platform-as-a-service technologies
Deep understanding of the enterprise software purchase, development and implementation cycles for the Media/Entertainment industry is ideal
Experience planning and executing multiple, complex marketing programs
Project management skills including: managing agencies, vendors and global projects
Familiarity with CRM systems (Salesforce.com or similar) and marketing automation tools (Marketo or similar) and tracking tools to assess campaign effectiveness
Distinctive problem-solving, strategic and analytical capabilities with a strong track record of setting and delivering against measurable marketing metrics
Ability to create effective relationships, influence and collaborate internally and externally at all organizational levels
Comfortable talking about technical things with technical people and able to express complex concepts in plain language to reach broader audiences
Excellent quantitative reasoning, creativity and strategic skills

222

Field Marketing Manager, West Division Resume Examples & Samples

Understand which marketing programs, campaigns and assets to leverage for account planning and execution based on target account objectives and plan
Orchestrate and lead ongoing account check-ins with sales team to ensure account goals, key contacts and account plans remain on track, and discuss upcoming account requirements and modifications
Collaborate with Americas Marketing Programs to develop and execute personalized account based programs to accelerate the sales cycle within targeted accounts. Work collaboratively to modify existing content and campaigns and define requirements for new ones
Measure, report and optimize marketing efforts leveraging all available tools – SFDC, Marketo, etc
Provide insights (knowledge, trends, competitive info., observations, etc.) about sales viewpoints, customers and the marketplace back into Geo and Global programs teams that provide a foundation for program development
BA/BS degree, preferably in Marketing and/or Communications; Masters preferred
Minimum of 5+ years software/technology marketing experience
Minimum of 5+ years Field Marketing experience
Account Based Marketing experience preferred
Experience marketing to corporate IT functions in Fortune 1000 enterprises
Ability to understand, articulate and communicate complex technical concepts
Excellent interpersonal and communication skills (both verbal & written)
Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
Experience working with geographically dispersed teams and colleagues
Outstanding work ethics with high performance and quality standards, enthusiastic and diligent with meticulous attention to detail

223

Field Marketing Manager Resume Examples & Samples

Working with field marketers, Sales VPs, DSVPs and RSVPs to build the field marketing annual operating plan
Lead all event marketing initiatives
Local adaptation of national initiatives
Properly brief agencies to deliver field marketing plans
Ensure consistency between national strategy/activation and local strategy/activation
Lead and prioritize all regional account activation
Prioritize investment of a multi-million-dollar field marketing budget
Guide field marketing team on national marketing best practices including: briefs, positioning, and insight driven decisions
Develop and ensure tracking mechanisms for execution are in place and monitored. Lead post-analysis of top field marketing initiatives showing above norm ROI
Strong computer software and analytical skills
Self-starter willing to act as a hands-on, working manager involved in all levels of detail
Extraordinary communication and interpersonal skills
Ability to facilitate problem solving across multiple geographies and functions
Ability to operate in a lean organization with limited direct resources
Bias toward action
Critical reasoning/thinking skills required; must be able to demonstrate successful problem solving for critical business issues
Must possess strong verbal and written communication skills, including the ability to deliver difficult information at all levels of the organization
Sets an example of personal integrity, trust, dignity, respect, and diversity of thought

224

Field Marketing Manager Resume Examples & Samples

Located in American Fork, UT*
Develop and drive execution of annual field marketing plan
Develop and execute quarterly marketing campaigns and activities
Monitor performance of quarterly marketing tactics and report on ROI
Have a strong understanding and aptitude for campaign development
Manage a budget for program marketing
Work effectively across departments to ensure the program(s)/product(s) strategy is responsive to market/customer demands
Create campaign deliverables such as creative, call to action, offers, emails, direct mail, landing pages, social media, etc
Ensure internal sales and international partners are well equipped with information regarding new campaigns, promotions, and sustaining marketing efforts
Research new and effective marketing vehicles and implement best practices
Collaborate with Product Marketing Manager and support product marketing in developing go-to-market strategies
Evangelize your product at company events and industry events
Serve as a key marketing contact for salespeople
Participate in sales calls and other customer facing activities to better understand customer needs
Work with Client Services to ensure salespeople and channel readiness for updates and new programs
Participate in quarterly business review with executive team and clients
Support CERTIFIED, GPS, US & World Championships and other corporate events as needed
Bachelor’s degree in Business or Marketing, preferred
6-12 months experience in marketing campaign development required
6-12 months experience in social media marketing highly preferred
Excellent writing skills for print and web as demonstrated through portfolio work
Strong organizational skills and attention to detail while working under tight time constraints
Self-management skills and self-starter attitude highly valued
2+ years experience with Microsoft Outlook, Excel, Word, and Internet browsers (Internet Explorer, Mozilla/Firefox, etc.) and advanced PowerPoint experience required, certification on Microsoft Office is preferred
Experience with Eloqua or other marketing automation tools preferred

225

Field Marketing Manager Resume Examples & Samples

Plan and execute event/association contract benefits (pre-event, at-event, and post-event)
Create, execute and manage TriNet hosted events (pre-event, at-event, and post-event)
Manage and process payments/invoices for events
Responsible for managing and tracking events in Salesforce.com
Conduct research, site-visits, and help the team make decisions about event opportunities
Propose new ideas and make recommendations to improve marketing events
Manage on-site production for events including but not limited to: preparing nametags, giveaways, events supplies, collateral, registration lists, etc
Manage regional event calendar
Keep track of event finances including check requests, invoicing, and reporting
Other projects and responsibilities may be added at the manager's discretion
Ability to communicate with employees at all levels of the organization
Strong knowledge and understanding of both state and federal employment laws
A demonstrated commitment to high professional ethical standards and a diverse workplace
Ability to adapt to a fast paced continually changing business and work environment while managing multiple priorities
Ability to manage multiple projects
Enjoys working in a high pace, high energy position
Excellent interpersonal skills both in person and by phone, with high professionalism
Ability to accomplish projects with little supervision
Ability to provide excellent customer service and high expectations for quality
Proficient in Salesforce.com
Minimal 20% travel required
Work in clean, pleasant, and comfortable office setting
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

226

Field Marketing Manager, Southwest Resume Examples & Samples

The Field Marketing Manager is an integral part of the outbound marketing team who is responsible for delivering programs aimed at Enterprise sales audiences and will be the face of marketing for the segment sales team
Work with the Partner business development and marketing teams to understand best partner sales opportunities in sales segment, develop marketing programs to drive business and increase partner engagement
Partner with Product Marketing for commercial intelligence, creation of field communication and self-service tools for sales to leverage
Inform regional demand generation planning process with deep expertise of customer targets, sales strategy and pipeline to ensure greatest possible success of programs. Ensure that target customers are top of mind in all regional marketing activities
Earn trust and maintain strong relationships with Field Sales, Pre-sales, and Solution Architects teams to support their goals, increase engagement with marketing and drive program support
Minimum of 5-7 years’ experience in a high-tech B2B demand generation or field marketing role
Bachelor's degree in Marketing or Business or comparable education/experience
Proven track record of creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking
Experience building, launching, and reporting on campaigns using Marketo and Salesforce.com
Track record of developing and managing multiple marketing programs simultaneously
Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads
Knowledge of the B2B purchase process and how to identify opportunities to create demand and help accelerate opportunities
Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth
Experience with targeting and segmentation and list acquisition to build prospect lists for demand gen campaigns
Outstanding communication skills – written and verbal
Thrives in a fast-paced environment with the ability to pivot and problem-solve
A strong team player – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders – product marketing, global marketing and sales teams

227

Field Marketing Manager Resume Examples & Samples

Primary liaison between Central Region Field Sales and Corporate Marketing
Communicate feedback from the Field back into Corporate Marketing to ensure the Field is getting what they need to sell effectively
Create a 6 month rolling plan for the Central Region sales team
Plan, create and execute all marketing activities for the region and report results
Communicate marketing initiatives, new collateral, website tools, customer success stories, upcoming events, etc. to the regional sales team
Share best-practices across the Field Marketing team
Assess challenges of the Field and create solutions to address those challenges
Ability to identify effective marketing tools for Salesforce success
Client-Service Experience/Mentality
Collaborate with Alliances Team to support local partner programs
Initiative, a sense of urgency, ability to multi task, and a "can do" attitude
Enthusiasm for challenges and strong work ethic
Budget Management Skills
Strong Verbal and Written Communication Skills
5-7 years Sales Support/Field Marketing Experience
Bachelor’s degree in Marketing, or equivalent area of study

228

Latam Field Marketing Manager Resume Examples & Samples

As a key contributor of the global business outcome teams, shape global Viavi end-to-end integrated marketing programs and drive implementation of these programs in Latin America to achieve business growth across Wireless, Wireline and converged service provider customer segments
Actively represent Latin America buyer and market requirements and ensure relevance in the definition of global marketing programs
Be a strategic and trusted partner to Latin America sales leaders and deliver high-impact marketing programs that achieve sales revenue goals
Effectively leverage corporate campaigns and thought leadership programs within region to support business goals and key initiatives. Prioritize activities to achieve maximum impact within budget and resource constraints
Participate and contribute to effective strategic account planning, and in close collaboration with sales, define appropriate marketing activities to support near term and longer term account planning objectives
Ensure Latin America marketing plans utilize the full range of integrated marketing tactics including industry events (tradeshows, customer seminars, webinars,) social media, as well as customer specific events and outreach (newsletters and one-to-one marketing, etc.). Work closely with Viavi staff and vendor partners to implement marketing tactics on time and within budget
Utilize metrics/goals/benchmarks to define program return on investment for Latin America marketing activities, and provide insights for continuous improvement of Latin America as well as global marketing investments
Contribute to building the marketing competencies and define new go-to-market processes of the global Viavi marketing organization
8+ years’ experience developing and implementing successful integrated marketing programs
Service Provider and Enterprise industry experience desired
Strong track record developing and executing marketing plans that generate awareness, preference and measureable demand for highly technical products used by engineers, scientists or technicians
Proficiency mapping marketing activities and shaping messaging to the needs of CxO, technical and non-technical buyers
Knowledge of the service provider telecommunications and IT solutions market
Experience with test and measurement, performance management and customer experience management is preferred
Experience developing and implementing marketing plans with a wide range of activities in collaboration with direct sales teams

229

Field Marketing Manager Resume Examples & Samples

Collaborate with regional sales managers to develop a six-month rolling Field Marketing plan focused on meeting or exceeding quarterly pipeline build and progression targets
Utilize systems and tools such as SFDC to analyze pipeline and opportunity data to best determine marketing mix
Drive and execute account-based marketing campaigns in an effort to penetrate and expand in the Enterprise target accounts
Execute customer marketing initiatives aimed expanding current Zendesk customer accounts
Plan and execute executive-level thought leadership campaigns & Zendesk-hosted events
Plan and execute 3rd party events and tradeshow sponsorships with end to end plan & follow-up, measurement and ROI
Manage to a quarterly territory budget
Be a strong, inspiring mentor to the junior members of our marketing team
Work directly with customers, partners and the extended customer service and support community
Quarterly face-to-face engagement with San Francisco-based sales and marketing employees is a must

230

Senior Field Marketing Manager Resume Examples & Samples

Market assessment
Positioning
Profitability / Pricing
Training
User groups
Performance analytics
Event mgmt
Campaign mgmt
Channel mgmt
Price realization
Marketing and communication
>5 years in marketing, sales, product development, or related field
Experience in high tech, healthcare/med-tech solutions businesses

231

Enterprise Field Marketing Manager Resume Examples & Samples

Build strong relationships, alignment and ongoing communication with sales organization, marketing peers and other internal and external stakeholders
Closely align with sales leadership to drive new revenue pipeline that will help grow revenues and achieve sales targets
Develop and execute targeted regional marketing plans that increase awareness of BlackBerry’s security software portfolio, drives demand generation and sales leads, secures new accounts and grows business revenues
Identify and develop new marketing programs and tactics that generate new prospects/leads and raise awareness of BlackBerry's robust software portfolio and grow market share faster than the market rate of growth
Drive and manage sales/channel field events which include all aspects from start to finish, ability to communicate action items, responsibilities and updates to the team and internal stakeholders
Support multiple sales channels and prioritize marketing dollars that will achieve greatest return on investment
Measure and manage impact of marketing programs on leads/sales cycles; produce weekly reports and monthly dashboards to demonstrate campaign progress and regional success
5-8 years of B2B Software Marketing experience with proven revenue results (Security software marketing highly preferred)
Marketing, Business Administration or Management degree
Ability to translate and communicate key business priorities in the form of strategy and the execution of tactical marketing programs and activities
Strong support orientation with a keen sense of urgency and prioritization
Strong interpersonal skills and ability to earn trust and respect from sales leadership and other colleagues
Ability to organize and present data in a clear and concise manner
Comfortable presenting conclusions and recommendations to stakeholders at various levels within the organization, including management and senior management
Experience in matrix management, reporting, marketing & campaign dashboards and KPIs
Demonstrated ability to take initiative, lead by example and achieve extraordinary results
High energy, self-directed, team player with the ability to see the big picture while managing the day to day details
Proficient use of technology including Microsoft Office is essential

232

Field Marketing Manager Resume Examples & Samples

Develop localised content to support our go-to-market strategy and messaging
Execute regional field marketing events, manage local Sales Tools portal, and support sales enablement initiative
Align with and support regional channel marketing program
Deploy industry best practice digital and social marketing to support the key business objectives. This includes content syndication, social media, SEM, SEO, and PPC
...and being the rockstar you are, be willing to take on additional responsibilities as needed

233

Field Marketing Manager Resume Examples & Samples

Working in collaboration with the International marketing team, create and execute a lead generation plan that delivers significant inbound, qualified leads and pipeline growth to hit targets
Create an overall event plans and all associated event materials. Provide recommendations on events opportunities in the region to drive awareness of the MongoDB brand and support growth. Support company participation in strategic events across the Greater China region and produce a plan for each event to align and integrate all pre and post activities, ensuring stakeholders are briefed
Working with the Solutions Architecture team, plan, promote and run local webinars in Simplified Chinese
Plan and support joint activity with core partners as defined by the Sales leadership
Support MongoDB Community Groups where required
Take ownership of event lead generation and tracking. Report on and analyse event activity, providing recommendations on findings. Monitor results and make recommendations on best performing campaigns. Ensure performance and ROI are tracked and supporting processes set up to effectively measure outcomes
Monitor results and make recommendations on best performing campaigns

234

Field Marketing Manager Resume Examples & Samples

Collaborate with DPSG field sales and the East and West Zone VPs to convert insights into account-specific marketing plans with the intent to influence and change purchasing behavior of specific guests and increase sales, including beverages
Develop, enhance and maintain business relationships, through your sales counterparts, with the Allied Bottler’s marketing leaders. Identify and maintain relationships with all key personnel within the Bottler’s marketing departments and agencies to maintain a current understanding of their business and operations to enhance our partnership. Support the sales team’s strategic planning and field activations
Cultivate partnerships with internal cross-functional teams in our company which includes; shopper insights, brand marketing, legal, category management, sales, customers, as well as internal and external agencies
Develop ways to simplify or optimize account foodservice marketing processes that will drive business results for DPSGs total brand portfolio in profitable channels and priority categories
Bachelor’s degree from an accredited college or university, with a focus on Marketing, Business or similar
Previous People Management Experience a plus

235

Field Marketing Manager Resume Examples & Samples

Ensure the integration of property management marketing functions within the Marketing Studio and that the division optimizes its use of shared and support marketing services, including being responsible for the submission of all creative, advertising, or marketing requests into the regional job tracking system
Interact with national studio leadership and other regional marketing personnel in coordination with the budgeting and fulfillment of print and online advertising, client marketing, website content, social media, affiliated agent education support, public relations opportunities, and creative services
Travel to offsite locations occasionally as required
Acquisition support and communication, ad hoc presentations
Assist with other assignments as needed
Bachelor degree in Marketing or related field required
Real estate license preferred
5+ years of marketing experience in a property management, leasing or real estate environment
Experience with social media, online, and traditional advertising including contract negotiations and procurement. Advertising agency experience a plus
Strong communication and interpersonal skills with the ability to perform small copywriting jobs as well as presentation writing and presentation development
Polished public speaking skills and capable of delivering compelling and professional presentations
Demonstrated ability to work in a minimally supervised environment
Ability to supervise and lead multiple direct reports, some of whom may not be local
A documented history of strong leadership skills required
Advanced knowledge and experience with MSOffice Suite, including Word, Excel and PowerPoint
Able to lift small packages/boxes at agent presentations

236

Field Marketing Manager Resume Examples & Samples

Educated to a minimum of University Degree or equivalent
Prefer candidate with engineering degree (chemical or mechanical, heat transfer, refrigeration)
Postgraduate Business Qualification is advantageous
Minimum 7+ years of work experience in marketing and business development in South Africa in B2B environment
Experience working with commercial refrigeration companies,(i.e. OEM’s / contractors) and/or end users, HVAC industry
Proven track record of success in Air-conditioning & commercial refrigeration industry and working with AC service, supermarkets and OEM’s
An in-depth knowledge of AC / refrigeration products / value chain / competitors desirable

237

Mdcr Provider Partner & Field Marketing Manager Resume Examples & Samples

Bachelor’s degree in Marketing/Advertising, or related field/equivalent work experience
Minimum of 6 years in work experience in Field Marketing, Sales support and multicultural consumer engagement
3+ years direct management experience
Experience in developing and implementing strategic marketing plans and promotional tactics, with full departments budgeting and P/L understanding and in support of corporate business objectives and local market events and sponsorships goals
Demonstrated program management, asset optimization, and coordination experience
Must be able to influence without authority and work with all levels of the enterprise
Must have attention to detail and a laser-focused approach
Must have good interpersonal skills for use at working consumer and business decision maker facing interactions and lead team to comply at all activations
Must be able to multi-task under pressuring deadlines and manage cross-functional teams, agencies and direct reports through tight schedules
Presentations skills
Ability to persuade and build credibility in order to gather satisfaction information, facilitate evaluation processes, and perform business development functions
Must have a strong ability to identify, analyze and solve problems, both independently and as part of a team. Will demonstrate the ability to develop cohesive solutions that benefit the entire organization
Minimum 25-35% travel required
Bilingual is required (Spanish)

238

Senior Field Marketing Manager Resume Examples & Samples

Drive and execute Marketing programs, events, webinars that demonstrate the value of NCR Solutions
Understand Sales’ needs and prioritize Marketing activities, based on demand and budget
Interact with Sales on a regular basis to ensure all of our programs are properly communicated
Manage all Sales/client requests to ensure timely and appropriate responses
BA in Marketing, Advertising, or a related discipline
5+ years in Field or Channel Partner Marketing or in a Marketing Agency
Experience in Financial Services is a plus

239

Field Marketing Manager Resume Examples & Samples

Creation and execution of coordinated client-based sales plays
Deep collaboration with cross-functional teams like Segment Marketing, Sales Operations, Finance, Client Technologists & Global Operations
Providing Account Executives and Inside Sales Reps with deep technical expertise around the entire CSG portfolio of products & services
Building intermediate and long-term planning frameworks including go-to-market motions, influencing product design, and planning product sales cycles
NA business environment, sales structure and culture, unique segment requirements
Dell sales tools & processes (sales experience STRONGLY preferred)
Business LOBs (Optiplex, Latitude, tablets)
Consumerization/BYOD (XPS)
Dell Precision workstations
Dell Rugged Mobility solutions
Dell Cloud Client Computing & retail specialty client products
Dell Data Protection & Encryption

240

Field Marketing Manager Resume Examples & Samples

Collaborate with the North American Marketing Communications Managers and Marketing Automation Manager to develop and execute personalized account based programs to accelerate the sales cycle within targeted accounts. Work collaboratively to modify existing content and campaigns and define requirements for new ones
Establish relationships with key sales stakeholders allowing you to partner with them on marketing initiatives supporting their target account lists; align closely with sales to understand target account lists and define best targets for various marketing programs and sales plays
Provide ongoing data and insights on target accounts and contacts within these accounts utilizing internal tools and resources to provide value to sales
Develop innovative and creative ways to penetrate target accounts leveraging available program elements plus customized social marketing, local events, etc
Provide insights (knowledge, trends, competitive information, observations, etc.) about sales viewpoints, customers and the marketplace back into Geo and Global programs teams that provide a foundation for program development
BA/BS degree, preferably in Marketing and/or Communications; scientific education or training a major plus
5-7 years experience in Marketing Communications, Field Marketing, or Inside Sales; utility market experience (water, gas, electric or lighting) preferred
SFDC experience (or equivalent CRM & Lead Mgmt System) required
Strong background in digital marketing
A strong business orientation with an ability to accumulate, process, and leverage information from both inside and outside the company for the purpose of driving the business initiatives
A strong marketing communications background with direct experience in creating and executing marketing campaigns
Superb written and oral communication and interpersonal skills
Experience in smart grid or smart water industries a plus
Solid process and project management skills are required, including the ability to manage numerous priorities simultaneously while maintaining a sense of urgency, as is an ability to operate effectively in an unstructured environment
Proven ability to build consensus and work effectively within a cross-departmental team
Excellent time management, client management and communication skills
Proven track record of success in a fast-paced, growth-oriented environment. This includes coordinating activities of staff, prioritizing projects and initiatives, delegating tasks as appropriate. A “roll up your sleeves” attitude is a must
Ability to manage multiple workloads simultaneously with strong organizational skills and perform well under pressure

241

Field Marketing Manager Resume Examples & Samples

Plans demand generation marketing programs to grow sales pipeline for the sales organization
Executes strategic global marketing campaigns and regional industry campaigns at the territory level
Identifies new tactics to connect with market across all personas including users, managers and executives
Builds a community of customers, prospects and students through PR, social media, webinars and other digital tactics
Nurtures existing leads through digital content, events and other persona appropriate marketing methods
Monitor lead flow within the territory to ensure the appropriate sales channels are receiving and following up on leads
Creates and manage territory program budget; measures ROI of field marketing tactics through metrics analysis and reporting
5 years of experience in marketing
Proven ability to work closely and successfully with a sales organization
Proven ability to successfully execute a variety of marketing programs, including targeted direct mail and email, field events, social media, executive engagements, awareness campaigns
Experience with marketing automation systems to successfully run campaigns
Ability to work very independently and collaborate with cross-functional teams
Strong analytics, reporting, and written communication skills
Rigorous attention to detail and focus on quality of deliverables

242

Field Marketing Manager Resume Examples & Samples

Drive adoption and engagement of the National Calendar strategies and brand marketing initiatives across franchise marketing community. This includes developing local strategic initiatives to further drive and complement the national calendar at the local level
Support and execute testing initiatives to include innovation and pricing tests to include identifying any key strategic finding, opportunities and recommendations
Build franchise capability specific to LSM strategies and tactics to include local playbooks skill set training, trade area competitive analysis process, and building result oriented action plans
Leverage market knowledge to identify local level sales building and brand-building opportunities to be made available across the system. Track and share best practices for driving local growth
Proactively communicate and influence franchise partners on key brand strategies and initiatives, answering any questions, providing guidance and recommendations, along with resolving issues as needed
Analyze consumer and competitor data to be the expert in the pizza industry, as well as local programs/initiatives in order to determine effectiveness and provide recommendations

243

Senior Field Marketing Manager Resume Examples & Samples

Drive and execute Marketing campaigns, events, webinars that demonstrate the value of NCR Solutions
Interact with Sales on a regular basis to ensure all of our programs are properly communicated Manage all Sales/client requests to ensure timely and appropriate responses
Create a clear ROI for each marketing campaign

244

Field Marketing Manager Resume Examples & Samples

Provide excellent customer service to our internal and external partners
Use your organizational skills to create a productive workflow that the larger team can understand and follow efficiently
Collaborate with Field Marketing Director for NA Central to generate qualified sales leads using a mix of marketing programs, activities and events
Engage sales organization with appropriate programs to Central territories across the USA and Canada
Manage NA Central and CIO Perception programs and event leads to ensure optimal lead flow with Business Development
In collaboration with the Field Marketing Directors, design, test and optimize campaign activities for Informatica’s top accounts in NA Central as well as the CIO Perception campaign and Tableau partner marketing efforts
Manage regional tradeshows, seminars and digital program activities in NA Central and Canada
Leverage Marketo, Salesforce.com, Tableau and other tools to track the success of each program
At least 5-7 years marketing experience
Experience managing marketing activities within an enterprise, B2B software company
Proven ability in areas including

245

Field Marketing Manager Resume Examples & Samples

5+ years marketing, sales or customer operations experience. Successful experience in marketing outreach methods including direct marketing, email, digital marketing, events, field marketing programs and/or other mediums Demonstrated ability managing multiple marketing initiatives integrated with an overall go-to-market strategy. Background and/or working knowledge in customer service, marketing, management and/or sales. Possess excellent presentation skills. Experience in leading tactical marketing efforts Experience working with CRM. Marketing Automation tool experience a plus. Up to 25% travel Excellent oral and written communication skills. Excellent interpersonal skills. Must be proficient in using the Internet, and with such PC applications such as Microsoft Excel, Word, PowerPoint and Outlook or like applications for documentation and internal and external communications. Ability to partner and build strong relationships with all levels of an organization including senior executive leadership. Enjoys working with scheduled deadlines
Coordinate marketing strategy with Product Marketing to ensure consistent marketing and messaging Assists with design and direction of integrated marketing campaigns related to events and local marketing. Project manages all national marketing initiatives and campaigns. Manages and coordinates details of trade show participation, seminars, conferences, meetings and special events. Coordinates event lead related activities with sales and track in CRM. Produces promotional presentations and materials for events. Works closely with sales and business development to effectively promote events to target audiences. Provides post-event analysis, budget recaps and participant feedback and incorporates learning into future plans. Determines fiscal requirements, prepares and manages tactical marketing budgets. Assists with coordination of direct mail and digital campaigns in relation to events and local marketing. Conducts research and identities new event opportunities for Benchmark Coordinate resources to complete marketing projects, including creative directors, designers, printing, fulfillment, programmers, consultants, agencies, digital experts, media buyers, etc. Leverage our marketing tools, to manage all projects, including budget, tasks, timeline, calendar, etc. Measure results and produce reporting of all marketing initiatives/campaigns by utilizing
5+ years marketing, sales or customer operations experience
5 Bachelor’s degree OR 4+ years professional work experience.Please note that we are not accepting agency phone calls or referrals regarding position vacancies. Third parties should not submit resumes on this site or to Benchmark employees directly. If the decision is made to engage the services of a search agency, we only work with organizations on our preferred vendor list with whom we have a written agreement. If you would like to be considered for this list in the future please contact the local Human Resource office

246

Senior Field Marketing Manager Resume Examples & Samples

Plan and execute regional field marketing programs focused on high touch engagement within customer and prospect accounts to create new new pipeline and accelerate existing pipeline
Work closely with account teams to craft Account Based Marketing plans for top strategic accounts to build and extend executive engagement
Develop strategic, high-touch field events, using Account Based Marketing techniques, primarily focused on customer’s decision makers
Research, recommend and execute targeted regional/local marketing plans that include but are not limited to field events, partner activities, user groups, assisting with industry events/tradeshows, establishing local relationships with related associations or communities, executive roundtables, etc
Ensure alignment with corporate digital/demand generation programs (e.g., webinars, direct email, advertising)
Work cross-functionally to oversee the timely execution of the field-marketing plan and collaborate with Sales Development and Sales to ensure strong follow-through on sourced leads
Track, measure and report on pipeline metrics across field marketing programs
7+ years of experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired
Significant field marketing, segment marketing, demand creation and/or campaign execution experience
Experience defining acquisition account-based goals and objectives in conjunction with Sales. Must be comfortable providing data and insights on acquisition accounts as well as contacts within these accounts
CRM (Salesforce.com) and Marketing Automation (Marketo) experience preferred
Can do, positive and fun attitude with ability to partner and communicate effectively with sales and corporate marketing
Willing to roll-up sleeves and do whatever it takes to deliver success – action and results oriented
Ability to work collaboratively to create a results-driven, team-oriented environment
Strong analytical skills to determine ROI of marketing programs
Ability to work on multiple, simultaneous marketing programs that require both strategic thinking as well as high-speed tactical executives
Willingness to travel 25% of time on average and ability to work independently and autonomously
Bachelor’s degree in Communications, Marketing, Business or a technical field

247

Field Marketing Manager Resume Examples & Samples

Work collaboratively with a diverse team of internal stakeholders to execute integrated marketing programs as well as implement highly targeted micro-campaigns to organize outbound calling efforts
Salesforce.com experience required
The hours of this position are Monday through Friday from 8:00AM until 5:00PM
The position will require an ability to manage external partners and possible remote members of the team
10-20% travel to other office locations and events
Ability to effectively work under tight deadlines, with limited resources to manage projects independently
Resourcefulness in solving problems
An ability to respond with a sense of urgency in a sales driven culture
Excellent interpersonal skills and keen attention to detail

248

Field Marketing Manager Resume Examples & Samples

Ensure effective lead and opportunity funnel growth
Deliver monthly funnel dashboard KPI’s
Create campaign metrics and track success accordingly
Set up, manage and attend local events
Organize, support and attend all regional Tradeshows
Build relationships with channel partners
Together with the marketing team, localize global campaign promotions to drive leads, opportunities and sales
Together with the Product Sales Specialist, set up in-country channel partner and end user seminars and training events
Manage the annual marketing cost budget
Utilize third party resources as required to deliver the creative requirements of the marketing plan
Support the on-boarding process for new channel partners
Coordinate and report NPS Survey metrics to drive improvements in the customer experience
5 years’ experience working in downstream marketing, including both direct and channel partner sales
CRM experience
InDesign proficiency is a merit
Swedish, English and German - fluent and comfortable both verbally and in writing
Experience from the medical industry is a benefit

249

Senior Field Marketing Manager Resume Examples & Samples

Lead and manage cross-functional teams to develop and execute 3 year marketing strategy and plans for each specified industries/segments – frequently reporting back to senior management on results which includes, but not limited to: Definition of market trends, competitive threats, key opportunities, challenges and risks
Recognized subject matter expert and thought leader in respective industry/segment
Understand and drive cross-functional business alignment of specified industry/segment objectives including revenue goals, pipeline targets, sales execution, product launch, training, and client community
Establish and analyze key metrics and trends through a variety of data sources in the specified industries/segments
Define requirements for distribution, partners, products and solutions
Develop core value proposition, positioning and personas
Partner with product marketing to identify current and future solution offerings across the buyers journey based on customer needs including both internal products/services and external partner offerings
Assist in developing sales territory structure and rules of engagement to maximize alignment and industry/segment success
Assess new or sub industry/segments and analyze business opportunities
Frequent contributor to industry/segment thought leadership written or speaking activities
Participate in industry/segment events
Active in industry/segment associations
Create and support specific industry/segment client events
Create and support industry/segment client advisory boards, user groups
Partner with sales, client development, marketing and market development leadership to help define core industry/segment strategy, including themes, objectives and activities. Analyze customer data to understand and determine customer propensity to buy
Create and execute targeted cross-sell/ upsell programs fitting within the customer journey and customer personas
Proactively engage cross-functionally to coordinate, communicate, and optimize the impact of marketing activities
Assist in evaluation, selection and management of vendors and internal teams that contribute to local demand creation programs including events venues and services, digital marketing agencies, direct mail providers, SEO experts, designers, copywriters and list brokers
Travel 25%+ required
5+ years in a marketing position with experience in business to business marketing of high technology products or services

250

Senior Field Marketing Manager Resume Examples & Samples

Develop and execute the local marketing plan, managing the marketing mix and budget, including sales enablement programs, company brand awareness activities, channel promotions, events, marketing collateral, public relations, social media and web presence
Leverage the regional and global functional expertise, as well as global programs and content
Drive demand generation programs and develop additional lead nurturing activities to achieve lead goals with a balance of inbound and outbound marketing programs
Ensure region marketing needs are effectively communicated to the global marketing organization
Provide input to identifying in-region customer targets by vertical, drive sales plays, advise on how to customize/build playbooks and measure progress against targets
Manage local lead funnel by assessing lead quality through quantifiable program metrics/KPIs, engaging with sales team, guiding and accelerating lead movement thru the funnel, and drive sales SLA for leads and follow-up
IBX (International Business Exchanges) marketing: launches, collateral and digital assets based on global product marketing guidelines, global inbound/outbound marketing and sales enablement activities
Contact acquisition & development strategy for local market: by vertical, job role, target account, suspect/prospect/customer
Success Metrics: MRR & TCV Pipeline contribution from marketing-generated leads; MQLs generated for in-region customers; MQL-SQL-Closed Won conversion rate; program delivery KPIs, sales activities/participation in programs and utilization of tools, PR metrics, upsell/xsell metrics
Possesses an expert understanding of how to drive business and marketing through the sales channel to grow market share
Excels at cross-group collaboration
Demonstrated experience in working with partners driving pipeline and revenue,
Proven success developing business, marketing planning/analysis, opportunity identification and optimizing Return on Investment
Motivated self- starter who thrives on working in complex and challenging environments of a rapidly evolving business
IT or network marketing experience preferred
Familiarity with: Excel, PPT, marketing automation tools
BA or BS, marketing focus preferred

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