Field Marketing Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the field marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

Noavatar-profile
RM
R McDermott
Rafael
McDermott
379 Delores Extension
New York
NY
379 Delores Extension
New York
NY
Experience Experience
10/2015 – present
Chicago, IL
Senior Field Marketing Manager
Chicago, IL
Senior Field Marketing Manager
10/2015 – present
Chicago, IL
Senior Field Marketing Manager
10/2015 – present
  • Manage the creative development process for field marketing projects by working with our internal creative services team and outside vendors
  • Partner with local travel/tourism companies to create programs to drive tourist traffic
  • Build relationships with developers and maximize opportunities at the center-level
  • Working with program managers to ensure that the project is done on time and performance measured
  • Working knowledge of GMail, GDocs, Marketo, Salesforce.com, Excel, PowerPoint
  • Performance analytics
  • Preparing and providing communications to ensure that the regional sales team is aware of planned activities and understands how to leverage them
07/2013 – 09/2015
New York, NY
Field Marketing Manager Patientenmonitoring
New York, NY
Field Marketing Manager Patientenmonitoring
07/2013 – 09/2015
New York, NY
Field Marketing Manager Patientenmonitoring
07/2013 – 09/2015
  • Ensures successful hand-off of leads to campaign management/sales performance center for qualification
  • Develops metrics and measurement tools with Product Manager to evaluate and maximize ROI of campaigns
  • Selects tradeshows and works with local marketing communications team to create target messaging
  • Identifies and manages luminary/reference accounts, in collaboration with PM and sales support; works with sales support to coordinate luminary presentations
  • Conducts lead generation and management analytics to continuously improve sources of lead generation (e.g. prioritize trade shows based on lead success rate)
  • Works with Sales support (owner) and Business marketing during key training events
  • Tailors messaging and creates local value proposition for local market
01/2011 – 03/2013
Phoenix, AZ
Field Marketing Manager
Phoenix, AZ
Field Marketing Manager
01/2011 – 03/2013
Phoenix, AZ
Field Marketing Manager
01/2011 – 03/2013
  • Assist the lead Marketing Manager with the development of the overall marketing budget. Manages the approved advertising budget for geography
  • Provides feedback to Corporate resources about what is working and not working with the marketing efforts that reach the field
  • Responsible for developing and driving pipeline of reference and case studies across UK and IRE. Works with Strategy team to execute
  • Establish and proactively manage regional budget, being vigilant in tracking; evaluate results against goals and generate learnings for improvement
  • Develop relationships beyond the headquarter buyer to include store managers, office personnel, buyer assistants etc
  • Execution: Develop and manage marketing programs to meet the demand management and marketing goals for your area of responsibility
  • Manage/track budget and spend, working with the marketing team to create a quarterly marketing investment plan for the region
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Oregon State University
Bachelor’s Degree in Marketing
Skills Skills
  • < 5-7 years in marketing, sales, product development, or related field marketing
  • Experience in high-tech, software and/or educations solutions businesses
  • Ability to drive sales growth in new and existing markets - ability to identify local opportunities, interact with decision makers and provide highest-quality leads as a result
  • Ability to turn around unsuccessful lead qualification and maintain high motivation in sales force organization
  • Proven communication skills and ability to influence colleagues and customers
  • Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the sales and marketing teams
  • You communicate well with others. You know the nuances of when to let others speak, and when/how to insert yourself—without ego, and always with data, experience and an open mind to solving the business problem at hand. You masterfully adjust your presentation and pitch to executives, colleagues, and customers to influence their opinions and encourage their support
  • You have a strategic side too. Planning and reporting on the campaign are just part of the process. You enjoy figuring out what’s working and what’s not, how to optimize and drive stronger and stronger results. Creating a strategy and communicating it you understand to be key for success in a global marketing role
  • Defining the campaign execution. You will oversee the contact strategy, development, target/audience segmentation and campaign measurement for campaigns that drive our subscriber goals
  • Working productively on the campaign execution. You will operate in a fast-paced and dynamic environment where you will manage multiple priorities, bring together your knowledge of digital media and demand generation tactics to get the campaign up and running to drive outstanding results
Create a Resume
1

Field Marketing Manager Resume Examples & Samples

  • Develop annual marketing plan, working with Marketing Director and School Partnerships Director to identify priority schools and local authorities, and objectives required meet revenue and implementation goals
  • Develop field strategies for schools and local authorities to achieve these objectives, including a mix of events, promotions, merchandising, communications and public relations
  • Identify success factors for each school and local authority plan to measure plan against and learn from on a quarterly basis, sharing with the marketing team
  • Execute high yield events (I.e., National Curriculum 2014Days) that reinforce and support Espresso products/services/solutions and build on the Espresso brand values to create break-through and memorable events
  • Deepen and strengthen school and local authority relationships by creating communication plans and calendars related to Espresso regional initiatives through to stakeholders across the market
  • Work with key partners to develop a strategic communications plan to ensure all key stakeholder groups are aware of their Espresso resources and are provided with tools that help them maximize the use of these resources
  • Orgsanise Espresso events and create tools to maximise exposure (I.e. screenings of Discovery Network programmes, virtual field trips, etc.) with diverse educational audiences
  • Develop marketing communications, merchandising materials and public relations opportunities that highlight partner success/benchmarking metrics
  • Work with the Marketing Director to identify and implement process improvements and more efficient ways to work
  • Manage field marketing budget to allocated activities, ensuring maximize return on investment and focusing on those activities that are directly building the business
  • Create marketing/collateral tools that help materials key stakeholders understand what they have access to and how they can use these resources to drive success use of digital resources in their schools
  • Work across the organisation to ensure all events and activities are aligned with school partnership objective, and to propel the Company’s stated aims forward of being a thought-leader in digital education, digital transformation, and force for improvement of teaching and learning outcomes
  • Gather local market and customer insights, and feed information back to Marketing and School Partnership team
  • Support School Partnerships and Professional Development team in the launch and introduction of new solutions (I.e., National Curriculum Days, secondary supplemental and basal services, etc.)
  • Manage local market events working with the Field Marketing Executive to deliver high ROI, and generate leads with attendees
2

Associate Field Marketing Manager Resume Examples & Samples

  • Bachelor’s degree (in Business or Marketing, preferred)
  • Excellent writing skills for print and web
  • Effective strategic and creative thinking
  • Comfortable with fast-paced environment and rapidly changing priorities
  • Work effectively with peers, management and internal and external business partners, prospects and clients
  • Familiar with Microsoft Outlook, Excel, Word, and Internet browsers (Internet Explorer, Mozilla/Firefox, etc.) and advanced PowerPoint experience required, certification on Microsoft Office is preferred
3

Field Marketing Manager Resume Examples & Samples

  • < 5-7 years in marketing, sales, product development, or related field marketing
  • Experience in high-tech, software and/or educations solutions businesses
  • Knowledge of Blackboard Higher Education competitors preferred
  • Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the sales and marketing teams
4

Field Marketing Manager Enterprise Resume Examples & Samples

  • Coordinate, develop, implement, and oversee marketing activities, plans, and tactics that support our business goals
  • Partner alongside Sales, TeleSales and Marketing Team members to continuously improve quality of prospect and campaign performance information in the SFDC system
  • Full US Enterprise budget responsibility to deliver continuously improving returns on marketing investments
5

Field Marketing Manager Public Sector Resume Examples & Samples

  • Work in close partnership with the Cisco sales leadership to drive successful campaigns that yields our SQL flow
  • End to end management of B2B lead generation plans
  • Leverage the Cisco machine to develop campaigns across the architectures and theaters
  • Full US Public Sector budget responsibility to deliver continuously improving returns on marketing investments
  • Identify unique, high-impact marketing programs, and manage the messaging and creative efforts for the campaigns
  • Accept additional duties as assigned. (This position will evolve as we grow!)
6

Software Field Marketing Manager Chicago Resume Examples & Samples

  • Develop and execute the marketing plan, create the optimal marketing mix, maximize budget and achieve ROI targets
  • Utilize internal marketing systems and SFDC to analyze pipeline and data to best determine program mix to meet sales needs; ability to convert data into knowledge
  • Manage all aspects of field events end-to-end including onsite management when needed
  • Responsible for managing and reporting on budgets
  • Acts as a liaison between sales and the marketing organization
  • Ability to perform normal functions associated with the position: sit for long periods, lift, pack and ship boxes and materials for events; ability to communicate and participate in virtual meetings; travel via plane, train or automobile
  • Exceptional ability to execute efficiently
  • In-depth understanding of the sales process and a desire to partner with sales to help them achieve their revenue goals
  • Exceptional communicator -- written and verbal
  • Collaborative team member and strong individual contributor
  • Ability to build rapport with sales
  • Outgoing personality who presents themselves professionally in appearance and behavior
  • Ability to work cross-functionally and involve team members to drive toward results
  • Ability to navigate within a large organization and develop internal relationships key to performing optimally
  • Ability to handle tactical execution of events which includes shipping, packing and preparing materials including boxes, banners, etc. for events
  • Ability to adapt and respond to changes and requests with quick turn around
7

Software Field Marketing Manager Ny Resume Examples & Samples

  • Collaborate with marketing peers on the campaign and product marketing teams to manage the lead funnel by assessing lead quality through quantifiable program metrics, engaging with sales teams, guiding and accelerating leads through the pipeline and drive sales teams to meet SLAs on lead follow-up and lead management
  • Forecast, evaluate, measure and report on marketing campaign/activities and effectiveness. Key success metrics: MQL, SQL, Closed, Won and assess marketing program influence on existing opportunities
  • Communicates all relevant information to sales teams
  • Ability to travel 35% of the time with no restrictions
  • Strong planning, budgetary and project management competencies
  • Highly motivated self-starter who thrives on working in a complex and diverse environment
  • Strong collaboration, communication and change management skills
  • Proven success developing marketing plans and programs, identifying opportunities and optimizing ROI
  • Working knowledge of PPT, Excel, Marketing Automation (Eloqua) and Salesforce.com
  • BA or BS, Business with a Marketing focus preferred
  • Innovative thinker that can creatively develop programs and activities that meet the needs of sales and the business
8

Field Marketing Manager Assessments Resume Examples & Samples

  • Proactively strategize with Sales on appropriate campaign focus based on opportunity or needs in the regional, state, or district market
  • Create and execute regional, state, and district-level marketing campaigns and lead generation by customizing national campaigns or creating unique regionally focused marketing assets
  • Coordinate with Sales and Marketing Operations on local, state, and regional lead generation, new product awareness, and customer nurturing activities
  • Determine HMH participation in state and local customer engagement such as HMH events, exhibits, and conferences in collaboration with sales. Keep track of conferences and state exhibit schedules and budgets
  • Experience in marketing, editorial, sales, or consulting
  • A minimum of 3 years of related industry or educational experience
9

Americas Field Marketing Manager Resume Examples & Samples

  • Develop and execute multi- touch, multi- channel field marketing programs to acquire new customers, grow our technology footprint within existing customers, and retain current subscribers
  • Develop and maintain strong relationships with the North American Sales team to understand and support their goals through aligned sales/marketing programs
  • 4- year degree with a minimum of 4+ years of field marketing experience in B2B software
10

Field Marketing Manager Resume Examples & Samples

  • Set up and optimize ongoing nurture programs targeted at existing subscription customers
  • Drive execution of marketing programs that encourage customers to purchase one of our subscription offerings
  • Partner on the design and development of creative assets built for your subscribers
  • Partner with the global marketing services team to produce emails, landing pages, etc. that are central to your execution
  • Partner with channel marketing and channel sales organization to amplify your marketing efforts with Autodesk resellers
  • You have a passion for great customer marketing. You enjoy the challenge of finding the best ways to engage customers to open your emails and take action. You test to unlock a great telemarketing script. You don’t mind learning new tools that help communicate your plan to others or pulling data from another tool to analyze the results. All this helps you and the campaign drive results and that is the fun
  • You have strong execution skills. You like to define what needs to get done, create your list and check things off. You take pride in the quality and efficiency of your work
  • You communicate well with others. You know the nuances of when to let others speak, and when/how to insert yourself—without ego, and always with data, experience and an open mind to solving the business problem at hand. You masterfully adjust your presentation and pitch to executives, colleagues, and customers to influence their opinions and encourage their support
  • You have a strategic side too. Planning and reporting on the campaign are just part of the process. You enjoy figuring out what’s working and what’s not, how to optimize and drive stronger and stronger results. Creating a strategy and communicating it you understand to be key for success in a global marketing role
11

Field Marketing Manager MCO Resume Examples & Samples

  • Develop and maintain strong relationships with the Autodesk MCO Sales team to understand and support their goals through aligned sales/marketing programs
  • Collaborate with an extended marketing organization, including industry marketing, sales enablement, and channel marketing on the development of effective demand generation campaigns for Autodesk and our reseller channel
  • Acts as marketing consultant supporting partner marketing planning
  • Lead and support overall growth/health of prospects/customer marketable data
  • Leads channel marketing framework execution in the territory including but not limited to marketing fund management, marketing training and certification, planning and alignment of territory partners
  • Plan, manage and execute events (virtual and live) in the territory
  • Support local execution of any corporate, global or America’s driven initiative (GFP, Subscription, etc)
  • Is the in country liaison to other functional areas (sales operations, marketing operations, finance, etc)
  • Experience with Salesforce.com and business analytics tools such as QlikView, Tableau, or Domo
  • Experience developing and executing demand generation campaigns with a marketing automation platform such as Marketo
  • Proven ability to think strategically and execute methodically with strong attention to detail
  • Understanding of the AEC and Manufacturing industry and customers is highly desirable
  • Travel required up to 30%
12

AEC Global Field Marketing Manager Resume Examples & Samples

  • Direct the development of AEC field marketing plans globally to drive Sales priorities, aligned to annual strategic priorities, and adapted to the Focus Countries
  • Manage a global team of Field Marketing Managers executing AEC field marketing programs which reflect the desired company public image within the aligned business priorities. Drive strong and unique demand creation strategies and nurture programs
  • Oversee the development and execution of field marketing campaigns
  • Member of the Global Field Marketing Extended Leadership Staff representing and contributing for AEC Industry Field Marketing
  • Provide plan rollup, quarterly reporting , budget oversight
  • Partner with global Field Marketing Team to amplify Autodesk AEC marketing strategy through channel partners
  • Collaborate with Sales and other Focus Country or Region counterparts on field marketing best practices and industry trends and to communicate from the Region for specific requirements to Industry Strategy and Marketing
  • In collaboration with Industry Strategy and Marketing, initiate and facilitate market and customer research based upon specific needs to understand market dynamics and identify actionable marketing opportunities. Maintain a close relationship with Industry Marketing and Industry Strategy managers to collaborate with and achieve field marketing goals
  • Manage global AEC Industry Field Marketing budget to effectively support goals
  • Responsible for staff development and training, including institution of new marketing approaches
  • Align with FM organization on KPIs (eg lead conversion rates)
  • You’re an innovator. You understand the duality of demand generation and nurture programs and have the innate ability to propose and execute new approaches and programs to move more people into the sales funnel
  • You’re strategic and tactical. You strategically add value to the marketing planning process, as well as roll up your sleeves to execute on tactical programs and plans to get things done
  • You have a reputation for execution and results. Not only can you create, propose and sell your program ideas, you are known for driving alignment with peer organizations and executing upon programs, assets and agreed deliverables
  • You’re a motivational leader. You excel at leading and motivating a team, you get the best out of people, and you commit your team to results
  • You love metrics. You understand data, use it to make decisions, and measure everything you do, and are passionate about optimization
  • 5 Words That Describe You
13

Field Marketing Manager Resume Examples & Samples

  • Field Marketing for UK/Ireland for AEC industry
  • Focus on state of the art marketing methods including social media, nurturing and content marketing to ensure a constant stream of best qualified leads for existing and new products
  • Work with sales and various corporate/field marketing teams to determine appropriate customized programs and strategies for various market segments
  • The AEC market covers focuses the following industries
14

AEC Field Marketing Manager Resume Examples & Samples

  • Develop and execute multi ‐ touch, multi ‐ channel field marketing programs to acquire new customers, grow our technology footprint within existing customers, and retain current subscribers
  • Measure and report on effectiveness of marketing programs (engagement, lead quantity, and quality) with the purpose of improving resource allocation, efficiency, and revenue generation
  • Develop and maintain strong relationships with the ANZ Sales team to understand and support their goals through aligned sales/marketing programs
  • 4 ‐ year degree with a minimum of 5 ‐ 10 years field marketing experience in B2B software
  • Experience in a wide range of inbound and outbound marketing disciplines, including social media (especially LinkedIn and Facebook), organic and paid search, retargeting, direct marketing, event marketing, and advertising
  • Knowledge of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
  • Excellent project management skills with demonstrated ability to manage multiple projects simultaneously and prioritize tasks to get the job done
  • Experience marketing SaaS is highly desired
  • Travel required up to 20%
15

Field Marketing Manager Resume Examples & Samples

  • Content: know how to craft relevant messages, calls-to-action, and content to inspire specific target audiences through a variety of communication channels
  • Analytics: know how to assess data and form insights to optimize the impact of communication to target audiences
  • Automation: know what’s possible with modern automation technology to reach target audiences with the right message at the right time
  • Build “trusted partner” relationships with the India Sales team and help them achieve their sales goals
16

Field Marketing Manager AEC, Dach Resume Examples & Samples

  • Field Marketing for DACH for AEC industry
  • Deliver marketing programs within a local market including all marketing disciplines
  • Industry Knowledge within AEC industry and insights into Building Information Modeling is helpful but not ultimately required
17

Industry Field Marketing Manager Resume Examples & Samples

  • You are a regional expert. You understand your region inside out, including what makes it unique to other places around the world. You understand buyers, their behavior, communication etiquette, popular social channels, and you have insight into the competitive landscape in your region
  • You are strategic and tactical: You have experience providing input to global marketing strategy planning to ensure execution at the regional level. You know when to wear your strategic hat, as well as when—and how—to roll up your sleeves and execute on tactical plans to get things done
  • You are a modern marketer. You’re familiar with the tools modern marketers use to drive awareness, demand, and adoption of technology software and services. You have experience pairing marketing automation tools with buyer-centric content to attract and nurture leads across multiple channels
  • You are a communications pro. You’re convinced that effective marketing starts with a clear understanding of your target audiences. You know how to find these audiences in your region, the best channels to use to engage them, what to say once you’ve made contact, and how to say it
  • You are part philosopher, part scientist. As a philosopher, your vision formulates your big picture view as well as the details behind it. As a scientist, you believe in employing the scientific method to test new ideas—and you’re not afraid to fail sometimes because you know it helps you learn quickly
  • You are a natural leader. You have experience leading direct and indirect teams as well as external contractors and agencies. You understand the difference between “managing” and “leading” people; your style and tact help you inspire others to get behind your cause and take a journey with you
18

Field Marketing Manager Resume Examples & Samples

  • Build the SOLA marketing plan and be accountable for its execution
  • Work with channel partner business owners to drive programs aimed at driving VMware revenue through these partners (e.g. incentive programs, lead generation programs etc…)
  • Be an active part of the marketing leadership team, defining the Marketing strategy and go to market alongside the Marketing Managers/Directors
  • Collaborate with Corporate Product Marketing Managers to launch new products and solutions
  • Works in conjunction with regional marketing management in respective geographies to ensure all marketing programs have the opportunity to be applied internationally
  • Analyze and report on all key marketing initiatives to senior management
  • Manage vendor relationships as well as managing the day-to-day activities with them
  • 5 - 7 years’ experience working in direct and partner marketing
  • Experience of channel partner tools and portals
  • Self-motivated, accountable approach, combined with strong sense of teamwork
  • Ability to measure, report, and drive to meet objectives and goals
  • Ability to comprehend requirements and objectives
  • Must have proficiency with various software applications
  • Proficient in English, and Spanish
  • Strong IT marketing and enterprise sales alignment required
  • Must be a modern marketer with deep understanding of social media, marketing automation, CRM (salesforce.com preferred)
19

Field Marketing Manager Resume Examples & Samples

  • Bachelor’s degree in Marketing or Business field
  • Strong commercial acumen, good understanding of technology market preferred
  • Solid influencing skills, intercultural competence and experience working across a matrixed organization
  • Strong planning and analytical skills
  • Highly collaborative, excellent written and verbal communication skills
20

China Field Marketing Manager AEC Resume Examples & Samples

  • Develop and execute multi-touch, multi-channel field marketing programs to acquire new customers, grow our technology footprint within existing customers, and retain current subscribers
  • Develop and maintain strong relationships with the China AEC sales, technical, and channel sales teams to understand and support their goals through aligned sales and marketing programs
  • Build and maintain strong relationships with industry partners, including associations, opinion leaders, CSI and ADN partners, and strategic partners to enhance Autodesk’s thought leadership in the industry
  • Manage marketing operation and reporting tools
  • Bachelor degree or above, with a minimum of 5-10 years field marketing experience in high tech companies
  • Experience in a wide range of inbound and outbound marketing disciplines, including social media, organic and paid search, direct marketing, and event marketing
  • Exceptional verbal and written communications skills in both English and Mandarin
  • Proven ability to influence matrix management peers and superiors
  • Experience developing and executing demand generation campaigns with a marketing automation platform is desired
  • Experience marketing SaaS is desired
  • Understanding of the AEC industry and customers is highly desirable
21

Senior Field Marketing Manager Resume Examples & Samples

  • BS/BA in related discipline MA/MS preferred
  • Experience in marketing, editorial, sales, consulting, or teaching in the content area
  • Experience in aspect of digital marketing including social media
  • Experienced in using data and analytics to drive marketing decisions
  • 4 years of related industry or educational experience
  • Excellent verbal and written communication skills; superior presentation skills
  • Excellent inter-personal skills with all levels
  • Conceptual & analytical thinking; prioritization; collaboration; decision-making; negotiation; problem-solving; tactical execution; product & market knowledge; functional & computer proficiency
  • WFH
22

Field Marketing Manager AEC Resume Examples & Samples

  • Collaborate with an extended marketing organization, including industry marketing, industry campaigns, sales enablement, and channel marketing on the development of effective demand generation campaigns for Autodesk and our reseller channel
  • Coordinate and deliver effective communications to internal and external sales/marketing partners on field marketing programs
  • 4-year degree with a minimum of 5-10 years field marketing experience in B2B software
  • Experience with Salesforce.com and business analytics tools such as QlikView or Tableau
  • Exceptional verbal and written communications skills
  • History of teamwork and willingness to roll up ones sleeves to get the job done
23

Field Marketing Manager Resume Examples & Samples

  • Lead the campaign planning, set-up, execution and measurement of Autodesk’s AutoCAD and Promotional campaigns in Brazil
  • Drive Brazil channel alignment and engagement to capitalize on the AutoCAD and Promotions campaigns
  • Develop and maintain strong relationships with the AutoCAD Marketing and Brazil Sales teams to understand and support their goals through aligned sales/marketing programs
  • Define campaign segmentation, contact strategy and schedule, actively adjusting campaign tactics to optimize campaign performance
  • Direct and manage local agencies effectively
  • Measure and report on effectiveness of marketing programs (engagement, lead quantity and quality) with the purpose of improving resource allocation, efficiency, and revenue generation
  • Track engagers, leads and opportunities at all stages of the sales funnel to ensure execution and operational performance of campaign
  • Coordinate and deliver effective communications to internal and external sales/marketing partners on Autodesk marketing programs and promotions
  • Build collaborative relationships with partners, influencing their marketing to ensure alignment with Autodesk opportunities and to optimize investments and results
  • Coordinate the rollout of Autodesk sales promotions in Brazil ensuring the delivery and use of campaign assets, sales and marketing tools
  • Manage quarterly marketing budget
24

Field Marketing Manager M&E, UK Resume Examples & Samples

  • Build “trusted partner” relationships with the EMEA Sales team and help them achieve their sales goals
  • Measure and report on every aspect of your marketing programs and continually strive to improve the results
  • You know what sales teams need from marketing. You have been successful working with sales teams, adding value and insight from your professional marketing expertise
  • You love social media. You understand social media, the best channels, what to say and how to say it. Your goal is for social media to be integral in all your marketing programs
  • You strive for new. You like to test new marketing approaches and keep up-to-date on new ways to engage customers, generate contacts, and drive to online purchase
  • You’re calm in the storm. Having multiple projects on the go gives you a buzz and keeps you motivated
  • You know how to get stuff done, together. You like the vibe of working with other energetic, smart, and creative colleagues. And you know that building and maintaining strong working relationships is critical to your success
25

Field Marketing Manager Resume Examples & Samples

  • Strategically plan and develop field marketing programs for their assigned territory to support Brand and Sales leaders’ needs and objectives
  • Manage and motivate a group of brand ambassadors, interns and college ambassadors. Recruit, hire, train and continuously develop these team members, evaluate performance and create directives that enhance team performance
  • Actively generate trial & brand awareness of Hubert’s brand through guerilla sampling, events, account seeding and influencer seeding while adhering to brand pillars and target consumers
  • Maintain reporting inclusive of the following: scheduling, timesheets, monthly recaps, execution insights, key learnings and best practices, ambassador performance, coaching and follow up
  • Create, build and maintain strategic relationships with brand partners, sales team and DSD reps in order to grow the brand at retail
  • Study market conditions and develops strategies with field team necessary to execute activations on a local level, must stay current with market developments and opportunities as they happen
  • Be social media savvy to assist Social Media Manager with content tied to field marketing execution
  • Partner with sales counterpart in territory on developing local initiatives, crew drives and product launches with distributors
  • Develop strong rapport with counterparts and external partners through consistent, professional communication
  • Create opportunity for field activation through developing and fostering marketing partnerships
  • Bring the JOY of the Hubert’s brand to life through their actions and activations on a daily basis
  • Seed and develop relationships with key market influencers, leading to increased brand visibility
  • Identify opportunities to uniquely improve consumer experience both in store and in market
  • Budget and inventory management
26

Field Marketing Manager Resume Examples & Samples

  • Drives execution of the overall AutoCAD family marketing plans in line with country sales requirements and regional/channel goals
  • Responsible for achieving customer engagement KPIs
  • Partner with Channel Marketing to extend Autodesk marketing programs to our channel partners
  • Drive major cross industry events focusing on end-customers or channel partners
  • Participate in broader Americas’ Marketing projects according to requirements
27

Amer Field Marketing Manager Resume Examples & Samples

  • Drives planning and execution of the overall AutoCAD family marketing plans in line with country sales requirements and regional/channel goals
  • Develop demand generation tactical plans based on cost, customer segmentation, tactic performance analysis, and regional brand awareness
  • Team with sales to optimize lead quality and lead to opportunity conversion rates
  • Ensures local coordination between all Regional Marketing staff (industry, promotions, subscription marketing and event teams) for overall rollout strategy including contact strategy and segmentation
  • Acts as key point of contact for the Americas’ Sales organization for AutoCAD marketing matters
28

Field Marketing Manager Resume Examples & Samples

  • Drive sales and lead salesforce around marketing activities related to list
  • Using data analysis to identify opportunities to gain business from existing customers, new customers, and alternate sales channels within Pearson
  • Help customers implement technology products in the most efficacious manner as well as train the salesforce on these strategies
  • Develop an in depth knowledge of how each product works. This position requires a deep dive into the functionality of digital products and a deep understanding of how to use them to produce optimal results
  • Message and inform the salesforce around digital strategies
  • Collaborate on a nearly daily basis with Product Marketing, Strategic Marketing, and Editorial counterparts
  • Develop sales tools and demo strategies for salesforce
  • Coordinate and lead customer events around key technology product
  • Work closely with the Learning Technology Specialists to train on product details, enhancements, and implementation
  • Inform product development and promotional strategies by conveying customer feedback
  • The preferred location for this position is Hoboken, NJ
  • At least 2 years of relevant marketing experience in higher education, with emphasis on developing and/or promoting digital solutions
  • Aptitude for learning new technologies quickly
  • Strong presentation skills and experience leading results driven technology presentations
  • Excellent written and verbal skills, with ability to communicate effectively for diverse audiences
  • Passion for the learner at the center of all work
  • Proficient in Microsoft Office (Excel, Word, PowerPoint)
29

Senior Field Marketing Manager Resume Examples & Samples

  • Manage, coach and support the Regional Marketing Managers by being their main point of contact at the home office
  • Create local and regional awareness by building traffic-driving marketing strategies for retail stores
  • Develop local programs to engage shoppers and prospects with experiential marketing and partnerships
  • Train, educate and coach store managers & marketing leads to identify local marketing opportunities and execute corporate initiatives in their market
  • Oversee the Store Marketing Request process and provide recaps on submissions & approvals
  • Support New Store Openings with local field marketing programs
  • Work with Regional Marketing Managers to evaluate marketing initiatives
  • Partner with Regional Vice Presidents to support focus stores
  • Initiate innovative regional marketing programs to maximize store visibility, traffic and sales
  • Partner with local travel/tourism companies to create programs to drive tourist traffic
  • Partner with local corporations & chambers of commerce to increase domestic business
  • Build relationships with developers and maximize opportunities at the center-level
  • Coordinate in-store events to enhance customer experience and impact on buying decisions on site
  • Identify and negotiate opportunities for local and in-center advertising
  • Manage the creative development process for field marketing projects by working with our internal creative services team and outside vendors
  • Review all proposals and creative briefs that are submitted by the Regional Marketing Managers and provide feedback and guidance
  • Prepare presentations on market/store information and program recaps for executive jet trips
  • Develop a clear format for market research to keep team informed about the local markets. Provide monthly updates on state of the market, tourism headlines, convention numbers and other key information that will be beneficial to driving the business
  • Monitor sales, measure ROI, and identify best practices for local programs. Present data in a condensed quarterly report to share with Regional teams
  • Partner with Regional Marketing Managers to develop store-specific reports
  • 8 years’ experience in marketing, preferably in retail
  • Must be proficient in Microsoft Excel, PowerPoint and Word
  • Ability to work in a fast paced environment
  • Must be organized, highly detail-oriented and accurate
  • Strong communication skills (both verbally and written)
  • Professional demeanor and proactive approach
  • Strong interpersonal skills with focus on teamwork
  • Strong analytical skills. Able to analyze results of programs, draw conclusions and develop actionable recommendations
  • Strong project management and planning skills, with ability to manage, prioritize, multi-task and thrive in a fast-paced, high-growth environment
  • Extremely proactive with a strong bias for action. Naturally inquisitive; desire to continuously improve current business practices/processes
  • Established contacts in territory across many different industries (tourism, hospitality, entertainment, etc.)
  • Field marketing and leadership experience required
  • Retail experience preferred
30

Field Marketing Manager Resume Examples & Samples

  • Collaborate with Strategic Marketing, solutionsales management, higher ed sales management, and Channel Partnerships teams todefine and drive repeatable Digital Direct Access offers
  • Collaborate with Strategic Marketing to aligncore Digital Direct Access messaging to specific customers and their needs
  • Collaborate with Strategic Marketing andsolution sales management to develop clear value propositions and definedelivery options for Digital Direct Access
  • Support Digital Direct Access sales by engagingcustomers directly in the field (campus travel, planning local events, etc.)
  • Utilize account and market data to developtarget lists for core customer offers and work with sales team to engage targetaccounts
  • Partner with solutions and higher ed sales teamsto develop sales tools and document sales processes that enable successfulcustomer engagements around core customer offers
  • Train solutions sales teams and develop trainingresources for higher ed sales teams around core customer offers
  • 2 years of higher education marketingor editorial experience or 5 years of successful experience in higher educationsolutions sales
  • A passion for understanding and meetingthe needs of higher education administrators, faculty, and students
  • An entrepreneurial mindset, strongproblem solving skills, and excitement about an opportunity to help develop anddrive new business models and customer offers
  • Excellent written and verbal skills,with the ability to communicate effectively and persuasively with diverseinternal teams and to external customer audiences
  • Disciplined intellectual curiosity toseek out market and customer data from diverse sources and synthesize that datato inform customer offer development andgo to market plans
  • A strong resolve to advocate for theneeds of customers and sales teams in all interactions with internal Pearsonstakeholders
31

Field Marketing Manager Resume Examples & Samples

  • Collaborate with Product Marketing and StrategicMarketing teams to identify the portfolio of Pearson content and customers(faculty and students) where direct digital marketing campaigns are needed
  • Develop measurable direct marketing campaignsutilizing market automation software and SEM/SEO to reach target customers andgrow sales revenue of Pearson content
  • Collaborate with Pearson service teams,Strategic Marketing, institutional sales management, and sales operations teamsto develop data-driven target account/customer profiles for institutionalsolution offers
  • Lead the development of lead generationstrategies and campaigns designed to engage target accounts/customers withcontent related to Pearson institutional solution offers and provide qualifiedleads to the institutional sales team
  • Provide quarterly updates for internalstakeholders on direct digital marketing and lead generation campaigns
  • Two years of successful experience implementing andmanaging integrated digital marketing/lead generation campaigns
  • Experience working with marketing automationsoftware (Pardot, Marketo, HubSpot, etc.), CRM systems, Google Analytics, andSEM/SEO
  • Superior analytical skills and the ability toestablish customer-focused data-driven digital marketing campaigns withmeasurable outcomes
  • Ability to effectively analyze and communicate campaignresults and leverage data when developing new campaigns
  • An entrepreneurial mindset, strong problem solvingskills, and excitement about an opportunity to help develop and drive newapproaches to marketing for the world’s leading education company
  • Excellent written and verbal skills, with theability to communicate effectively and persuasively with diverse internal teams
32

Field Marketing Manager Resume Examples & Samples

  • Collaborate with Pearson product teams, serviceteams, Strategic Marketing, and institutional sales management to define anddrive repeatable integrated solution offers made up of Pearson products,platforms, and services
  • Collaborate with Pearson product teams, serviceteams, Strategic Marketing, and institutional sales management to develop clearvalue propositions for products, platforms, and services at the program andinstitutional levels
  • Collaborate with Strategic Marketing to aligncore integrated solution offer messaging to specific customer types and theirneeds and pain points
  • Partner with institutional sales teams todevelop sales tools and define sales processes that enable successful customerengagements
  • Train institutional sales teams on integratedsolutions offers and institutional products, platforms, and services
  • Support institutional sales efforts and engagecustomers directly in the field (campus travel, planning local events,attending key conferences, etc.)
  • Utilize account and market data to developtarget lists for integrated solutions offers and work with institutional salesteam to engage target accounts
33

Field Marketing Manager Resume Examples & Samples

  • 3 years of experience in Marketing, campaign development, e-marketing, lead generation marketing or similar
  • 2 years experience in PowerPoint required. Must provide examples of work
  • 1 years of experience in a marketing automation tool (i.e. Eloqua, Marketo) a plus
  • Excellent presentation and communication skills, including public speaking
  • Familiar with Microsoft Outlook, Excel, Word, and Internet browsers (Internet Explorer, Mozilla/Firefox, etc.). Certification on Microsoft Office is preferred
  • Develop actionable, measurable marketing campaigns to drive qualified lead-generation
  • Translate strategic marketing plan from Product Marketing into a tactical, measurable, quarterly plan
  • Promote the effective use of quarterly campaigns to international partners with the development of campaign usage guides and quarterly webinar trainings
  • Work with sales team and resellers in supporting local shows, lunch-and-learns, etc with event materials
  • Program Performance – 10%
  • Participate regularly in core team meetings to gather market intelligence on the program performance and report on marketing activities with measurable ROI
  • Work with research personnel to identify target audience trends and tactics
  • Become an expert on the performance and obstacles of success for programs both domestically and internationally
  • Sales Alignment - 15%
  • Align with regional sales leadership on plans and tactics
  • Analyze market and competitive data to optimize strategy in the region
  • Lead monthly regional field marketing meetings with sales leaders to review pipeline
  • Support field marketing coverage in weekly meetings with sales leadership
  • Digital Marketing – 10%
  • Exhibit best practices in email marketing and lead nurturing to drive revenue and customer acquisition
  • Plan and execute regional lead generation and nurturing campaigns, programs and events
  • Execute online media, email acquisition, affiliate marketing including Salesforce.com and marketing automation system
  • Deliver ROI focused measurement reporting
  • Budget Management & Planning – 10%
  • Develop annual and quarterly regional field marketing plan that aligns with regional sales, product marketing, and overall corporate objectives
  • Overall responsibility for planning and reporting of regional field marketing budget, accrual and expenditure
  • Other Duties as Assigned – 5%
34

Field Marketing Manager Resume Examples & Samples

  • Bachelor’s degree in Business or Marketing required
  • 4+ years of experience in Marketing, campaign development, e-marketing, lead generation marketing or similar
  • 3+ years’ experience in PowerPoint required. Must provide examples of work
  • 2+ years of experience in a marketing automation tool (i.e. Eloqua, Marketo) a plus
  • Up to 25% travel
35

Field Marketing Manager Resume Examples & Samples

  • Proactively strategize with Sales on appropriate campaigns based on opportunity or needs in the regional, state, or district market
  • Focused use of market research to support specific state and regional campaigns. Utilize Business Analyst for data that will affect campaign target market and objectives
  • Use data from current and past campaigns to determine effectiveness of messaging and channels to drive ongoing marketing activity
  • BS/BA in education, marketing, or related fields of study with at least 3 years of industry or functional experience
  • Experience in product marketing, editorial, sales, or consulting
  • LI-JM1
36

Field Marketing Manager Resume Examples & Samples

  • Prospects, make appointments with, and sells to key decision-makers/Ad Sales managers/advertising agency field personnel of major national advertisers
  • Spearheads strategic initiatives for targeted accounts in collaboration with the tram and to various decision-makers-influencers
  • Conducts needs analysis with clients and creates/recommends marketing solutions
37

Field Marketing Manager Resume Examples & Samples

  • Supports team for logistical aspects of all activities in the West Coast – channel events, tradeshows, and regional activities for Resilient and IBM Security. This includes assisting the Director of Channel Marketing for activating around partner activities on the West Coast
  • Activates across various marketing communications activities – ensuring team has correct collateral, giveaways, and plans for lead-generating drivers
  • Serves as a liaison between event vendors and tradeshow management, as needed
  • Provides day-to-day support (including registration forms, check requests, exhibitor services, badges, certificate of insurance, etc.)
  • Oversees logistics of other West Coast marketing events – breakfasts, channel, tradeshows, regional events, seminars, etc. – and creates/ensures venues are set, timelines are being met, collateral is being created, and speakers are creating content. Also works within budget and provides regular updates to the marketing team
  • Excellent organizational skills with the ability to handle multiple projects and meet strict deadlines
  • Self-starter. Takes independent action to identify and solve problems
  • Positive attitude and excellent communication skills
  • Success oriented and delivers quality results consistently
  • At least 1 year experience in field marketing
  • Proficiency in GoToWebinar, Microsoft Word, PowerPoint, and Excel
  • Basic knowledge of Security industry
  • At least 3 years of experience in a field marketing role in technology sector
  • At least 1 year experience in Security industry
38

Field Marketing Manager Resume Examples & Samples

  • 3-5 years of experience in marketing, with strong writing ability in Japanese
  • Public speaking experience, able to lead teams of vendors, ability to analyze data
  • Business-level English and native Japanese
39

Field Marketing Manager, France & Benelux Resume Examples & Samples

  • Marketing strategy: Define marketing approach for Sabre in France and Benelux, using global/EMEA strategy guidance commercial data, market trends, customer research, competitive benchmarks and marketing performance criteria. Working together with EMEA Segment Managers to input local market/customer intelligence into segment landscape analyses. Contribute to Pan-EMEA marketing projects beyond core country remit leading regional initiatives from start to finish
  • Marketing planning and execution: Create and implement annual marketing plans, defining the marketing mix that drives familiarity and consideration of the brand, lead generation, increased awareness and adoption of technology solutions as well as conversion and retention of business. Execute market-facing segment activities through optimum mix of media including digital media; industry and customer events as well as sponsorships and speaker placements. Ensure quality of translated material into local language (French) for all centrally produced marketing assets. Manage and deploy marketing budget in a disciplined and impactful manner
  • Sales support: Partner with and support Sales and Account Management teams to contribute directly to commercial growth goals. Deliver marketing solutions supporting all stages of the customer buy-cycle. Ensure local Sales teams are equipped with up-to-date value-based marketing material and encourage adoption of new sales tools. Be accountable for local Go-to-Market activity for new product and content releases, actively supporting the Sabre sales enablement programmes
40

Field Marketing Manager Resume Examples & Samples

  • Develop and manage local marketing activities and programs in five markets and three provinces, including local events, alliances, advertising, candidate acquisition and local natural search optimization. In addition, must develop robust, sustained, tailored local marketing plans for the markets in their geography. In addition, will develop local attack plans that are necessary as a result of any competitive threats. These plans must support our top focus areas of ensuring customers/prospects find our services online, and that we are engaging, converting and retaining these targets. Local marketing strategies must also support operational growth objectives, position our staffing brands as local marketplace leaders, and lead to a measurable improvement in local brand awareness and customer usage
  • Communicate national and local marketing programs and initiatives to local field management teams via conference calls, in-person meetings and via presentations at field management meetings. Respond to all marketing support requests from the field. Analyze ROI for all local marketing activities and use results to inform decisions and investments of money and resources going forward
  • Select/approve all events in the geography, including trade shows, job fairs, and special events (CPE, CFO Roundtable, etc.), delegating all logistical, planning and execution duties to the event coordinator
  • Work with the Brand Managers, the lead Marketing Manager, Canada, and the Quebec Marketing Specialist to deliver appropriate French content to the French Canadian markets
  • Assist the lead Marketing Manager with the development of the overall marketing budget. Manages the approved advertising budget for geography
  • Bachelor’s degree in Marketing, Communications or English preferred, but not mandatory
  • Proficiency in Microsoft suite of products
  • 3-5 years of marketing experience preferred
  • Budget management experience preferred
  • Excellent communication and organizational skills
  • French communication skills preferred
  • Experience working in/with Quebec preferred
41

Field Marketing Manager Resume Examples & Samples

  • Collaborate with Product Marketing and Strategic Marketing teams to identify the portfolio of Pearson content and customers (faculty and students) where direct digital marketing campaigns are needed
  • Develop measurable direct marketing campaigns utilizing market automation software and SEM/SEO to reach target customers and grow sales revenue of Pearson content
  • Collaborate with Pearson service teams, Strategic Marketing, institutional sales management, and sales operations teams to develop data-driven target account/customer profiles for institutional solution offers
  • Lead the development of lead generation strategies and campaigns designed to engage target accounts/customers with content related to Pearson institutional solution offers and provide qualified leads to the institutional sales team
  • Provide quarterly updates for internal stakeholders on direct digital marketing and lead generation campaigns
  • Two years of successful experience implementing and managing integrated digital marketing/lead generation campaigns
  • Experience working with marketing automation software (Pardot, Marketo, HubSpot, etc.), CRM systems, Google Analytics, and SEM/SEO
  • Superior analytical skills and the ability to establish customer-focused data-driven digital marketing campaigns with measurable outcomes
  • Ability to effectively analyze and communicate campaign results and leverage data when developing new campaigns
  • An entrepreneurial mindset, strong problem solving skills, and excitement about an opportunity to help develop and drive new approaches to marketing for the world’s leading education company
  • Excellent written and verbal skills, with the ability to communicate effectively and persuasively with diverse internal teams
42

Field Marketing Manager, Nuclear Medicine Resume Examples & Samples

  • Region Field Marketing Plan: Coordinate (in partnership with Product and Sales) the Annual
  • Bachelor's degree in Marketing, Business Administration or related field
  • 7+ years’ experience in related marketing, sales or pharmacy operations
  • Experience in Molecular Imaging/Nuclear Medicine
  • Planning and project management skills
  • Experience working with Sales teams and supporting commercial teams with programs to drive
  • MBA or Master' degree preferred
43

Field Marketing Manager Resume Examples & Samples

  • Sell in the DPS Annualized Marketing Plan and key initiatives to Sr Field Marketing Manager, and Sales Strategy manager aligning our Brand portfolio within PepsiCo Annual Operating Plan
  • Sell in key initiatives based on DPS Brand management consumer insights, while leveraging category insights and retail expertise
  • Assist in the development of required PepsiCo communication tools, for Retail sell in, and lead the planning cycle with DPS Brand management to ensure timely execution in market, align volume, distribution targets, execution plans, POS tools and communication platform with DPS Brand. Monitor results, and provide monthly progress reports to DOS
  • Complete regular Business Reviews, with key Marketing & Sales stakeholders, providing DPS insights on Nielsen, Bottler Case Sales, and market trends to promote DPS Sales results, by period, Quarter and YTD
  • Plan, lead and manage shared National Field Marketing budget within ROI guidelines. Complete formal Financial reviews Quarterly with DPS DOS and PepsiCo Director of Field Marketing
  • Grow the DPS portfolio, while exploring alternatives and solutions to meet customer and internal needs within corporate guidelines and ROI expectations
  • Act as the conduit to the East MU leadership team, East VPGM, East DOR, and RSDs. Sell in DPS channel plans to achieve stated objectives for the portfolio. Identify key volume growth opportunities by brand, package, and branch within East MU
  • Fully understand and penetrate all levels and functions within the East Field Sales organization, maintaining frequent contact with key personnel
  • Schedule formal Quarterly reviews, with VPGM, DOR and selected RSDs
  • Conduct formal trade reviews with Key contacts, to assess retail execution, identify opportunities and take action to close gaps and secure market opportunities
  • Act as a conduit for DPS initiatives lead weekly synchro meetings with key PepsiCo Marketing, Sales Strategy, Supply Chain, production and Finance personnel, manage the New Product Development (NPD) process for DPS initiatives
  • Maintain regular contact with key stakeholders within PepsiCo’s Leadership team, including Sr Director of Field Marketing, Manager of Sales Strategy, CATMAN, SF Strategy Manager, Complete regular Business Reviews, and Planning updates, providing DPS insights on Nielsen, Bottler Case Sales, and market trends to promote DPS Sales results, by period, Quarter and YTD
  • Identify, secure, compare, and analyze information from multiple sources to identify opportunities for the DPS portfolio by Brand
  • Develop persuasive; fact based selling stories to clearly connect solutions to business needs, in an account ready sell in format
  • Clearly convey information and ideas to key stakeholders identifying opportunities, providing scorecards, and regular updates – both internal and external
  • 5 years of sales/business analysis experience. (Category mgmt, sales data, merchandising and an understanding of the national market.)
  • 2 years of Nielsen
  • 4 years of PowerPoint/Excel experience
44

Field Marketing Manager Resume Examples & Samples

  • Minimum 7+ years of work experience in marketing and business development in Turkey in B2B environment
  • Experience working with refrigeration companies,(i.e. OEM’s / contractors) and/or end users
  • Technical sales experience is good to have
  • Proven track record of success in commercial refrigeration industry and working with supermarkets and OEM’s
  • Technically sound, with ability to easily understand our industry, product offerings, customers and competitive landscape
  • In depth, subject matter expert level knowledge of strategic marketing principles and techniques
  • Knowledge and significant experience of operating Business to Business marketing principles
  • Combination of technical and marketing/commercial acumen
  • An in-depth knowledge of refrigeration products / value chain / competitors desirable
  • High level of both written and verbal Communication Skills, capable of adapting style and tone according to the situation and audience
  • Solid Negotiation Skills, capable of achieving maximum benefit for the Company when agreeing contract terms
  • Solid level of Business Acumen, able to demonstrate a clear understanding of -
45

Field Marketing Manager Resume Examples & Samples

  • Develop and manage marketing campaigns for both existing customer and white space customer
  • Work closely with internal and external sales teams to create new pipeline and refine campaign strategy, and improve campaign scenario
  • Track campaign metrics by investment, product and tactic
  • Analyze internal and external insight and develop program strategies for both existing customer and white space customer
  • 5-7 Years of marketing campaign experience, experience in B2B Marketing
  • Deep understanding of demand generation program
  • Excellent Communications skills and the ability to develop strong relationships and interact will all levels of management
  • Business level English
  • Exceptional written and presentation skills to advocate for campaign needs and budget
  • Experience with Salesforce.com, Eloqua
  • Experience with Account-Based Marketing a plus
  • Strong Excel and PowerPoint skills
  • Solid project management experience
  • Team/Functional Skills
46

Field Marketing Manager Resume Examples & Samples

  • Develop and implement premier marketing programs for key PepsiCo brands in the market
  • Turn insights into action by creating locally-relevant brand programs
  • Effectively influence the market's agenda to execute premier marketing programs and deliver Volume, NOPBT, Share, and Net Revenue Plans for the assigned markets
  • Execute the National Brand Priorities and Platforms within the Mid Atlantic region and assigned markets
  • Build and activate local playbooks to support priority brands
  • Partner with cross functional team to drive impactful marketing programs that have scale, are repeatable, & improve efficiency and effectiveness in market
  • Develop innovative ways to leverage local media and prestige properties to build awareness, trial, and repeat of our brands
  • Launch national innovation priorities through sampling, customer-specific programming and consumer engagement
  • Undergraduate Degree
  • A minimum of 5 years prior Marketing experience
  • Prior Brand, Field Sales or Shopper Marketing experience within consumer packaged goods
  • Customer experience and/or experience presenting to external organizations
  • Must have a clean driving record and be willing and able to travel 25% of the time
  • Creative thinking and problem solving skills
  • Strong collaboration, project management and influencing skills within a matrix environment
  • Strong written and oral communications skills with the ability to partner at all levels of the organization
47

Field Marketing Manager Resume Examples & Samples

  • Build a regional marketing strategy in alignment with sales goals and plans
  • Identify, develop, manage, and support regional initiatives including events, campaigns, and email/digital programs to engage educators and administrators, while driving regional quota objectives
  • Interpret state/local market dynamics and develop plans, content, and tools to address state requirements
  • Manage a marketing calendar including demand gen campaigns, events/tradeshows, and market trends (state and federal funding grant deadlines, etc.) that can be leveraged by state sales teams
  • Engage event experience team to execute flawlessly on tradeshows, roadshows, forums, and lunch and learns in the regional marketing strategy agreed to by the sales VP and you. This includes helping the sales team understand the value of setting and delivering on event goals
  • Regularly communicate marketing programs and results to sales, sales leadership, and marketing
  • 3-8 years of experience in field marketing and/or demand generation
  • Education and/or education technology background preferred
  • Ability to think strategically and independently, and execute to a plan
  • Deal with multiple tasks in a calm, cool, collected manner while making decisions and moving fast
  • Great communicator, verbal and written, and can be effective in person or on the phone with sales, customers, and corporate marketing
  • Ability to travel 50%+ of the time required
48

Field Marketing Manager Resume Examples & Samples

  • 30% - create new sales tools and product positioning documents for the field including win/loss analysis, competitive analysis, etc
  • 10% - engage in an active feedback loop with the Director of Marketing, other marketing team members to represent the interests and needs of the assigned geographic area as the North America Marketing Team develops new programs
  • Fin Tech software experience
49

Field Marketing Manager Resume Examples & Samples

  • Support Marketing AOP Development and Strategy
  • Execute Marketing AOP, measurement and reporting
  • Pull together Quarterly Business Plan development and planning
  • Liaise with Foodservice for AOP and QBP
  • Be the face to the brand teams to develop strategy and tactical approach of regional brand investments
  • Own regional priority brand activation
  • Local expert and calendar owner of all national platforms
  • Own local sports marketing and activation strategy and execution
  • Data and insights mining
  • Development and management of region-wide syndicated programming
  • Occasional coordination of region marketing team meetings and content
  • Day-to-day relationship with Regional Retail & Foodservice Leadership
  • Degree
  • A minimum of 5 years prior Brand Marketing and/or Insights experience
  • Ability to translate insights into strategy, and strategy to activation plans that deliver impactful results
  • CPG Experience Preferred
  • Possess strong analytical, creative thinking, communication and influencing skills
  • Requires strong oral and written communication skills
  • Experience with media and digital a plus
  • Must demonstrate professional maturity - ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
  • Partner with cross-functional teams (Finance, Retail and Foodservice) to define big bet opportunities
  • Ability to effectively collaborate, communicate and influence in a matrix environment
  • Solution oriented and problem solver
50

Field Marketing Manager Resume Examples & Samples

  • Act as the local point of contact on the development and execution of Public Sector programs
  • Develop and implement pipeline acceleration programs jointly with sales
  • Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates
  • Align local messages and tactical plans with the company's business goals
  • Actively participate in interlock sessions and share best practices with colleagues
  • Generate insights about, and proactively address, market trends and competitive activity to help ensure evolving corporate, product and marketing strategies meet theatre market needs
  • Analyze historical results data (e.g. budget and tactic metrics). Monitor, review and report on marketing activities and results against key performance metrics during monthly and quarterly meetings; adjusts marketing mix based on performance to maximize ROI
  • Work closely with Channel Marketing Manager to co-ordinate channel led events
  • Represent Public Sector requirements for input into the communications strategy
  • Manage vendor contracts and relationships and the potential to supervise marketing assistants/coordinators
  • Five or more years of Public Sector marketing program experience covering all aspects of developing and managing marketing strategies and programs
  • Bachelor's degree in Marketing or Business preferred
  • Experience with marketing to Federal Agencies and State and Local municipalities preferably in the network security space
  • Proven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience is a plus
  • Experience working with the channel
  • Strong understanding of Marketing and Sales funnel
  • Ability to travel required (10% - 15%)
  • SFDC experience preferred
51

Field Marketing Manager Resume Examples & Samples

  • Build relationships with the local sales teams, channel partners, and technology alliance partners
  • Develop deep understanding of target audience, including pain points, spending profiles, key projects and initiatives, and competing solutions
  • Align and customize global programs to fit regional needs
  • Develop quarterly marketing plans with sales teams and top partners and distribution
  • Execute multi-touch demand generation activities (including digital, webinars, content syndication, direct mail, seminars, tradeshows, and networking events) that build pipeline, track lead flow and measure results to meet quarterly goals
  • Identify relevant industry events and secure appropriate level of participation
  • 4 - 6+ years experience in marketing with strong emphasis in field and channel marketing
52

Field Marketing Manager Resume Examples & Samples

  • Develop promotional plans to be featured in Sonesta marketing efforts. Ensure programs/offers provide significant returns while supporting Sonesta corporate goals, including driving business through all distribution channels
  • Work closely with the e-commerce organization to maximize promotional efforts by ensuring synergy of activities, in particular merchandizing of hotel rate programs
  • Maintain property web sites for all hotels in region including developing home page news emphasizing local events and landing pages for various promotions
  • Develop plans to utilize partnerships and social media in impactful ways to support both national and individual brand promotional efforts
  • Implement programs and initiatives under the direction of the hotel’s executive management team to ensure the overall strategic direction of the hotel’s sales and operations teams are consistent with and supported by Human Resources, Legal and Finance
  • Strategies will include leveraging Travel Pass and all appropriate Sonesta marketing programs. Strategies should have superior ROI's and be industry leading in nature
  • Maintain accurate documentation of all results of specific marketing programs and activities within their region
  • Leverage, when appropriate, hotel teams to perform regional marketing activities as directed by sales and operations management
  • Support local Public Relations needs such as sourcing stories and touring local press and prospective marketing partners within the region to create awareness
  • Provide weekly reports as directed by the organization regarding previous week’s activity and upcoming activities
  • Assist in the development of annual budgets and marketing plans for each hotel in the region
  • Lead all reputation management efforts to include the monitoring of TripAdvisor and TrustYou web sites along with partnering with local operational teams to respond accordingly
  • Lead by example by demonstrating a high standard of professionalism and marketing expertise particularly in the influence of new hires and other hotel team members
  • Assists the Sonesta Corporate Marketing team members when appropriate with national and regional programs and strategy
  • Expertise in marketing and advertising planning, with proven results in use of measurable, data-driven media and channels
  • Solid depth of experience in design and development of creative to drive guest activity
  • Orientation towards using key performance metrics to monitor marketing strategies, analyze trends and take action
  • Team-orientation with excellent analytical and written and oral communication skills
  • Must be able to manage multiple projects in remote locations and partially structured environments
  • Must possess strong consultative skills; balancing team and individual responsibilities
  • Travel to the hotels, clients, and region related conferences are a requirement of the job – potentially up to 50%+ of the job
  • Proficiency in using Microsoft Office, with advanced expertise in PowerPoint and Excel, knowledge of creative software a plus (i.e. Adobe Creative Suite)
  • College degree with a concentration in Marketing
  • Minimum 5 years’ experience in hospitality marketing or related experience
  • Health Benefits (Health & Dental Insurance)
  • 401(k) Retirement Plan
  • Vacation
  • Sonesta Hotels & Other Outlets Discounts
  • Paid Holidays
  • Sick Days
  • Educational Assistance
  • Employee Recognition Programs
  • Newborn & Adopted Child Leave
  • Spousal & Domestic Partner Leave
  • Life Insurance
  • Short Term Disability
  • Long term Disability
  • Employee Referral Program
  • Credit Union
  • Direct Deposit
  • Employee Activities & Events
53

Field Marketing Manager Resume Examples & Samples

  • Marketing strategy: Define marketing approach for Sabre Travel Network in UK, Ireland and South Africa, using global/EMEA strategy guidance commercial data, market trends, customer research, competitive benchmarks and marketing performance criteria. Working together with EMEA Segment Marketing Managers to input local market/customer intelligence into segment landscape analyses
  • Marketing planning and execution: Create and implement annual marketing plans, defining the marketing mix that drives familiarity and consideration of the brand, lead generation, increased awareness and adoption of technology solutions as well as conversion and retention of business. Execute market-facing segment activities through optimum mix of media including web, video, email, social media, and print communications; industry and customer events as well as sponsorships and speaker placements. Ensure quality of translated material into local language for all centrally produced marketing assets when relevant. Manage and deploy marketing budget in a disciplined and impactful manner. Also contribute to Pan-EMEA marketing projects beyond core country remit
  • Sales support: Partner with and support Sales and Account Management teams to contribute directly to commercial growth goals. Deliver marketing solutions supporting all stages of the customer buy-cycle. Ensure local Sales teams are equipped with up-to-date value-based marketing material and encourage adoption of new sales tools. Be accountable for local Go-to-Market activity for new product and content releases, actively supporting the employee-readiness programme EMEA SabreReady. Works with the Marketing team, with supporting functions and external agencies to create and implement annual campaign plans, defining the marketing mix per individual campaign objective such as driving familiarity and consideration of the brand, lead generation, increased awareness and adoption of technology solutions as well as conversion and retention of business
54

Field Marketing Manager Resume Examples & Samples

  • Execute, support and maintain successful marketing campaigns, while coordinating the activities of external vendors (creative, SEO, IT, etc.)
  • Assist with program set-up and execution, run programs successfully and measure performance via KPIs and closed-loop feedback w/ sales and/or other cross-functional stakeholders
  • Support programs & campaigns with social media activity including relevant postings to Facebook, twitter, LinkedIn, YouTube, blog, etc.; drives development of the social media strategy across functions and reports on performance accordingly
  • Create and promote best practice in lead-generation programs, social media, lead scoring, CRM integration and automated communications programs
  • Extract data and key learning from Google analytics in order to recommend improvements to lead-generation and nurturing programs
  • Collaborate with others in marketing and sales to utilize the website as a strategic demand generation tool, driving conversion from visitors to leads
  • Analyze campaign outcomes in detail, draw insights and present results clearly to facilitate sound decision making and next steps
55

NW Field Marketing Manager Resume Examples & Samples

  • Collaborate with regional sales team to identify, develop, and manage targeted regional marketing activities (events, campaigns, digital/social, account-based marketing, client evidence) to directly support the regional sales priorities to drive short and long term pipeline growth
  • Maintain a deep understanding of the target audience base in each market
  • Maintain constant line of sight into all marketing activities executed regionally; serve as the key ‘go-to’ person for the region to track, analyze and report the impact and marketing effectiveness for all marketing-driven activities
  • Manage all elements of the plan, including budget, planning, and execution and reporting
  • Build and maintain ongoing collaboration and communications with the regional sales leadership, account executives and marketing peers
  • Adheres to marketing policies and practices at different levels that are relevant to the current activity
  • 3+ years Marketing experience
  • 3 + year working in the IT/Services industry
  • Marketing expertise around working of the Microsoft enterprise technologies
  • Strong knowledge of developing and implementing marketing campaigns in a B2b environment
  • Solid Integrated Marketing
  • Strong communication and influencing skills
  • Self-motivated; ability to take ownership for assigned projects; ability to work independently and with a team
  • Strong leadership capability, ability to motivate teams and work well cross functional
  • Strong project management skills, ability to manage multiple projects at one time
56

Senior Field Marketing Manager Resume Examples & Samples

  • Develop and execute overall marketing plan for demand creation and awareness for LATAM territories
  • Execute webinars, events, regional trade shows, email campaigns, joint channel activities, public relations in support of marketing plan
  • Develop marketing initiatives and co-marketing programs to generate pipeline with and through Partners in the region, including channel partners (Distributors, VARs, Service Providers, etc.) and ecosystem partners (technology alliance partners)
  • Ensure that key customer successes are communicated and converted to references
  • Ensure tight alignment of spend against high return by analyzing and reporting full funnel contribution against marketing activities
  • Track market, channel and business trends and adjust marketing strategies accordingly
  • Provide account-based marketing support for select key accounts
  • Work with Marketing Programs Manager on email program set-up, list management, and reporting
  • Minimum of 10 years of technology marketing experience preferably in network/cyber security
  • Fluent in English, Portuguese and Spanish
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences, including sales, customers, channel partners, analysts and journalists
  • Outstanding project management skills and the proven ability to manage multiple complex initiatives in parallel
  • Experience creating and implementing proven successful strategies for creating demand in LATAM
  • A personal style that is viewed as open-minded and collaborative
  • Experience with Salesforce.com and a marketing automation platform (Marketo preferred)
  • Preferably located in Mexico City
  • Ability to travel between 60%
57

Field Marketing Manager Resume Examples & Samples

  • Flawless execution of field marketing activities and events in support of sales and partner enablement objectives
  • Coordinate activities/events, including live/on-demand web seminars, online resource centers, newsletters, whitepaper syndication programs, face-to-face seminars, executive-level roundtables, tradeshows, industry events, etc
  • Timely management of assets and marketing plans in support of activities and events
  • Monitor and report performance metrics of activities and events of live campaigns
  • Participation on weekly Channel Programs calls and team calls
  • Weekly updating of reports to team regarding marketing activities and events
  • Serve as key resource/go-to person for marketing-related activities for Channel Sales team
  • Regular communication of activity/event status to internal programs team, sales team, and sales directors
  • Appropriate staffing of activities and events by Product Marketing/Management team
  • Engage and develop relationships with identified partners and the partner community as a whole to adopt the ‘think RingCentral first’ mentality; become an invaluable resource to them
  • Blog participation
  • Demonstrated event management skills
  • Experience in campaign management, target marketing, CRM process, project management, demand generation and analytics
  • A Bachelor’s degree in Marketing, Communications, Business is required
  • Able to develop and implement customer-specific marketing programs independently
  • Excellent interpersonal and communications skills
  • Excellent time management, decision making, prioritization and organization skills
  • Must be able to work well with others as part of a team
  • Channel marketing experience
  • Campaign management experience (execution + SFDC campaign reporting/tracking)
  • Case study creation experience
  • Strong Marketo knowledge specifically experience using Marketo for B2B campaign management and lead generation
  • Ability to travel up to 50% plus
  • Experience with a technology, UCaaS or SaaS company
  • Experience using Salesforce.com for Customer Relationship Management
  • Must be a team player with a “can-do” attitude who is not afraid of bringing new ideas to the table and willingness to try new things
  • Experience working in a fast-pace environment
  • Self-motivated, able to problem solve and provide great work with limited supervision
58

Field Marketing Manager Resume Examples & Samples

  • Certification as Event Planner and/or project manager
  • Two years experience with managing several national brands
  • Two years experience in promoting telecom and/or wireless
59

Field Marketing Manager Resume Examples & Samples

  • Candidate must have at least 2 years of marketing communications experience focused primarily on driving marketing programs
  • Demonstrated record of success in demand generation for high-tech products and solutions
  • Premium based on hands-on user of Marketo and sfdc
  • Must be extremely well organized and detail-oriented with ability to deliver the right message at the right time
60

Field Marketing Manager Resume Examples & Samples

  • Support the product specialists growth plan
  • Work closely with Account Managers to create dealer marketing plans
  • Support demonstration planning sessions at dealerships
  • Provide product demonstration & training
  • Execute product launch plans
  • Provide sales and marketing field intelligence on trends and competitive activities
  • Achieve budget retail sales, market share for assigned districts
  • Support Lead Generation Initiatives
  • Support new product launches by providing training to dealers and end users at training events and farm shows
  • 5+ years working in the agricultural industry
  • 5+ years of field sales, field product specialist and or product training experience is desired
61

Global Field Marketing Manager Resume Examples & Samples

  • Create, manage and execute lead generation programs in partnership with marketing and sales teams to increase sales pipeline
  • Build and manage a calendar for demand generation programs
  • Drive the marketing and sales funnel through demand gen strategies: create and qualify leads through multiple lead-generation initiatives including email campaigns, direct mail, local field events other marketing initiatives
  • Work with our analytics team to build reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI
  • 5+ years marketing experience with a clear track record of measureable impact on revenue
  • 3+ years of experience in B2B marketing
  • Must possess strong communication skills (written, verbal and formal presentation), project management skills, attention to detail, and negotiation skills
  • Demonstrated ability to work collaboratively with cross-functional internal departments as well as external vendors
  • Familiarity with Salesforce and Marketing Automation tools (e.g. Eloqua)
  • Experience in HR, Payroll, technology, professional services or financial services desired
  • Bilingualism required
62

Global Field Marketing Manager Resume Examples & Samples

  • A Degree/Certification in Marketing, Business, and/or equivalent work experience
  • 3+ years experience in B2B marketing
  • Proven strategic marketing experience
  • Bilingualism not required, but is an asset
63

Field Marketing Manager Resume Examples & Samples

  • Work with other members of the Marketing Programs, Sales Enablement, Partnership and Product Marketing teams to ensure demand generation campaigns are integrated and supported through cross-functional readiness
  • Develop an ongoing program of demand generation campaigns to reach target audiences and generate demand for PointClickCare solutions and services; the outcome should be a continuous flow of inbound leads into the sales pipeline coming from target accounts and target markets
  • Create and execute regional marketing plans for key sales territories
  • Understand and articulate regulatory requirements as they apply to the regional level
  • 7-10+ years of experience creating and managing marketing programs with demonstrated ability to exceed targets
  • Experience in strategic planning & leading a marketing team to plan and execute B2B field marketing initiatives
  • Marketing Knowledge – Understanding and execution of integrated campaigns, event-based marketing, metrics and analytics
  • A self-starter who possess excellent organizational, project tracking and communication skills
  • Able to convey complex ideas in a clear, concise manner
  • Proven ability to drive collaboration and teamwork in a fast-paced environment
  • Ability to manage multiple projects and work under tight deadlines when necessary
  • Results-oriented with the ability to identify fresh, forward-thinking techniques to reach lead generation and revenue goals
  • Experience with commonly used marketing tools including web-based collaboration tools, CRM and marketing automation systems (NetSuite and Marketo) is an asset
  • Previous experience in the LTPAC or related Healthcare industry is a bonus
64

Field Marketing Manager Resume Examples & Samples

  • 5-7 years marketing experience in a high growth technology environment
  • 5+ years of ROI focused marketing experience, including field marketing preferably in a B2B environment (technology/software industry is preferred)
  • Demonstrated understanding of integrated marketing practices and measurements across digital, direct and outbound programs; prefer hands­-on experience with marketing automation platforms (Marketo in particular)
  • Demonstrated ability to work and interact in a group or team setting including face-to-face, by virtual meetings, VOIP or any other means
  • Ability for domestic travel up to 50%
65

Greater China Field Marketing Manager Resume Examples & Samples

  • 7+ years experience working directly with sales teams in high-tech, B2B campaign design, integrated marketing, and demand generation
  • Excellent organizational and project management skills with ability to lead cross-functional teams to deliver programs
  • Ability to manage multiple initiatives simultaneously and deliver within tight deadlines
  • Demonstrated marketing program planning, budget management, analysis and analytical skills
  • Ability to quickly apply proven, creative approaches to project execution, virtual team building and problem solving
  • Previous working experience in the B2B, Software Testing, and ICT industry is highly desirable
  • Bachelor degree required/preferred
  • Fair command of the English language
66

Field Marketing Manager Resume Examples & Samples

  • Define the strategy and work with the marketing team to develop a wide variety of material that support Product, Sales and Sales Enablement’s goals. These pieces include
  • Product sheets
  • Interactive product guides
  • Product videos
  • Podcasts
  • Sales support materials
  • Training guides
  • Partner with the Marketing Services team to develop assets such as those outlined above. Work with the design, digital and copywriting teams, as well as required outside resources, to complete projects. Ensure deliverables align to marketing campaign and business goals by working closely with BU marketers and MS team. You are the project manager who will deliver on time and on budget
  • Own all aspects of these programs from concepting and creation through to delivery. Manage all projects in TU’s Workfront tool
  • Work with the BU marketers, Corporate Communications and Internal Comms teams to understand business needs, key messages, story arcs and brand implications, and infuse this knowledge into all materials created
  • Amplify marketing materials internally and externally as appropriate. This includes posting to The Source (internal content management system), The Hub (intranet) and www.transunion.com (external B2B website)
  • Partner with sales support on additional dissemination of materials, including via email, in live training sessions and during conference calls
67

Field Marketing Manager Resume Examples & Samples

  • Localize National Marketing plans by leveraging national brand promotional platforms and applying local market insights
  • Work with Brand teams to create local promotions and support materials consistent with brand strategy and equity guidelines
  • Identifies, implements, and executes relevant events and sponsorships; Establishes relevant partnerships that will improve the overall market plan
  • Work with Brand and BF media to identify and implement local media plans
  • Evaluate programs and initiatives, making recommendations for discontinuation or improvement
  • Partners with sales manager to educate, plan, execute and evaluate agency (Hive, Greenhouse) execution of assigned brand initiatives
  • Provide input into local resource allocation decisions and manage local consumer marketing funds (sponsorships, local media, consumer focused tastings, brand events)
  • Serves as a critical resource for consumer and competitive insights to be expedited to Brand Teams
  • Champions Brand building by providing brand/category/portfolio expertise and conducts tastings and brand education training
68

Client Field Marketing Manager Resume Examples & Samples

  • Developing a thorough understanding of the local market (Market share, Competitor activity, Price Banding trends) and share insights with Sales share insights with Sales by assisting with key strategic RFP responses and providing client expertise in-country
  • Ensure in-country product and competitive knowledge (local market insights) by training and communicating all critical points to sales during the product lifecycle
  • Provide subject matter expertise to Dell account teams with key customer and partner engagements
  • Support Marketing-led customer and product-related events
69

Field Marketing Manager Resume Examples & Samples

  • 5-7 years of experience in marketing-related field preferably for a professional services firm
  • Operate well in a team environment and independently with minimal supervision required
  • Strong marketing strategy skills. Ability to provide leadership and counsel to business partners
  • Excellent problem-solving skills and judgment abilities
  • Business minded marketer with financial acumen and aptitude with excel
  • Advanced data interpretation and analytical skills
  • Strong oral communication and client relationship skills
70

Field Marketing Manager Resume Examples & Samples

  • Localize National Marketing plans by leveraging national brand promotional platforms and applying local market insights with a focus on the multicultural consumer
  • Develops and maintains working knowledge of most populous multicultural areas within assigned geography
  • Leads Division Multicultural Council
  • Work with Hispanic and AACM Brand leads to create local promotions and support materials consistent with brand strategy and equity guidelines
  • Identifies, implements, and executes relevant multicultural events and sponsorships; Establishes relevant partnerships that will improve the overall market plan
  • Work with FMM and BF media to identify and implement local multicultural media plans
  • Partners with sales teams to educate, plan, execute and evaluate agency (Greenhouse) execution of assigned brand initiatives
  • Serves as a critical resource for consumer and competitive insights to be expedited to Brand Teams. Serves as the educational expert for the field (e.g. focus groups, etc)
  • Collaborates with multicultural field sales teams, both internally and externally (agency, distributor)
  • Champions Brand building by providing brand/category/portfolio/multicultural expertise and brand education training
  • Brand responsibility: 80% Jack Daniel’s; 20% Rest of Portfolio
71

Field Marketing Manager Resume Examples & Samples

  • Develop the regional/local marketing plans to supports sales objectives by attracting and acquiring new customers, while driving adoption and expansion with our existing customers
  • Research, recommend and execute targeted regional/local marketing plans that include but are not limited to field events, partner activities, user groups, industry events/tradeshows, relationships with local associations or communities, content creation and localization, press and analyst relations, executive roundtables, etc
  • Ensure alignment with global digital/demand generation programs (e.g., webinars, email, advertising) and if necessary localize to extend reach or impact
  • Work closely with account teams to craft account-level marketing plans for top strategic accounts. Participate in forecast calls and other forums to ensure feedback is gathered and used to improve and optimize programs
  • Ensure effective and efficient two-way communication between New Relic marketing and sales teams
  • Work cross-functionally to oversee the timely execution of the field-marketing plan
  • Track and measure demand-to-close metrics across field marketing programs, optimizing resources against regional objectives
  • 5+ years of experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired
  • Significant segment marketing, demand creation and campaign execution experience
  • CRM (Salesforce.com) and Marketing Automation (Marketo) experience strongly preferred
  • Willing to operate independently and achieve success with limited resources
  • Strong organizational, project management, and multitasking skills
  • Bachelor's degree in Communications, Marketing, Business or a technical field; an MBA is a plus
  • Native fluency in German and professional working proficiency in English required. Professional working proficiency in French strongly desired
72

Field Marketing Manager Resume Examples & Samples

  • Responsible for the overall CSG revenue, unit and margin attainment against the financial objectives set at the beginning of each quarter
  • Actively drive and clearly communicate CSG pipeline growth to analyze pipeline and data to best determine program mix to meet sales needs; ability to convert data into knowledge
  • Drive marketing activities by working with segment and CSG product marketing teams to manage the lead funnel by assessing lead quality through quantifiable program metrics, engaging with sales teams, guiding and accelerating leads through the pipeline and drive sales teams
  • Actively work with peers to create and personally implement a variety of pertinent CSG training plan for all sales personnel within the organization
  • Manage and communicate the required amount of units required to meet the needs of the business through UPP and forecast planning
  • Forecast, evaluate, measure and report on business development, marketing,
  • Collect, analyze and report on key trends in the business – looking for critical ways to grow the business through new and innovative ways
  • Present to customers the client portfolio
  • Acts as a liaison between sales, marketing and product group organizations
  • Attends quarterly business reviews when possible
  • Ability to travel 30% of the time with no restrictions
73

Senior Field Marketing Manager Resume Examples & Samples

  • Understand retailers’ long-term strategy and plans, as well as short-term tactical activities, and identify potential synergies for Amazon within these
  • Develop end-to-end launch plans for new products with multiple partners across the UK retail footprint
  • Collaborate with marketing partners and retailers to ensure high-quality in field execution of in-store merchandising and messaging to support indirect sales channels
  • Manage the creation and delivery of product training programs, materials and special retail events as well as gaining access to incremental opportunities for sales rep interactions
  • Optimize balance between training, merchandising and promoter activities to drive the highest lift for the business
  • Institute research metrics to audit launch success and then optimize efforts
  • Design, compile and analyze scorecards, trackers, tools, and reports for the field organizations providing actionable insights
  • Develop repeatable processes to understand not only what is happening at the store level across the UK, but why and what to do about it
  • Seek regional best practices for continual improvement of post-purchase customer experience and on-going campaigns
  • Work with Amazon and partner agencies to lead briefing, execution and sign-off of initiatives and agile in-field collateral
  • Identify, evaluate and recommend relevant propositions and promotions to drive sell-out and provide tactical differentiation
  • Excellent understanding of consumer product marketing strategies especially in the off-line retail and high-technology space
  • Track record of success in multi-party marketing partnerships and extensive experience working with consumer electronics retailers
  • Ability to understand complex product attributes and relate their benefits into culturally relevant, channel-appropriate activities
  • Demonstrated success in data intensive quantitative analysis and recommendations; ability to use hard data and metrics to back up program recommendations and results
  • Proven management experience including in-depth development of career plans and established ability to help hire, retain and grow talent
  • Significant experience in successfully delivering results in a fast-paced and dynamic business environment
  • Several years in consumer marketing or sales such as channel marketing, retail marketing, field sales, or merchandising
  • High-technology consumer products marketing
74

Field Marketing Manager, West Area Resume Examples & Samples

  • Develop field marketing programs or tools that help acquire new customers, retain and grow existing customers and deliver growth across key customer segments
  • Execute marketing programs designed to meet sales objectives include events, communication tools, demand generation and contact acquisition
  • Provide input and assist in execution of programs to reach customer targets by vertical, drive sales plays, create sales tools and regularly communicate marketing programs and results
  • Work with Demand Generation team to develop contact acquisition and development strategy for segment: by vertical, job role, target account, suspect/prospect/customer
  • Location for this role is flexible within Seattle or San Francisco locations
  • 8+ years of relevant work experience in field/regional marketing, demand generation, and/or high-technology companies/products
  • Project management, creative thinking and analytical skills
  • With exposure to multiple teams, this is a high-profile and highly-matrixed role. Candidates need to be strategic thinkers, hands on, highly organized, detail-oriented, and have experience in technology field marketing working with sales teams on a continual basis
  • Feel at home in an agile environment – and be able to constantly straddle between strategy and execution as needed
  • Possess an expert understanding of how to drive business and marketing through the sales and partner channels to grow business
  • Excel at cross-group collaboration, problem solving and has a bias for action
  • Proven success developing business, marketing planning/analysis, opportunity identification and optimizing marketing investment
  • Demonstrated ability to manage multiple programs and priorities
  • Outstanding collaboration skills are critical
  • IT/technology marketing experience preferred
75

Field Marketing Manager Resume Examples & Samples

  • Create and execute targeted regional marketing plans to bring together corporate programs and regional opportunities, including but not limited to field events, executive programs, tradeshows, industry associations, partner programs and telemarketing
  • Build and maintain ongoing communications with the regional sales VPs and directors, field marketing peers and account executives
  • Help drive demand creation and lead generation activity in developing qualified sales leads and creating brand awareness activities
  • Assist event and marketing program managers in developing regional and campaign specific target lists through the CRM database
  • Communicate with sales in order to gain buy-in, understanding and participation in marketing programs
  • Identify sales training needs and collaboratively develop programs to address field sales knowledge weakness
  • Bachelors degree in Marketing or related field is required; MBA is desired
  • Ability to travel between 25-30%
  • Experience working in marketing with proven success and high initiative in the creation and execution of effective demand generation marketing campaigns
  • Proficient in MS Office applications including Word, PowerPoint and Excel
  • CRM (Salesforce.com) and Marketing Automation experience required
  • Must possess excellent written, verbal and visual communication skills
  • Working in or with a high technology sales department with an understanding of sales cycles and large deal complexity
  • High energy, self-directed, team player
76

Senior Field Marketing Manager Resume Examples & Samples

  • Drive excellence in execution with detailed project management of sales plays including but not limited to assessing the HUB’s enablement needs, coordinating resources cross-functionally, developing roll-out plans, running call blitzes, aligning sales incentives and rewards, tracking performance and communicating impact at all levels
  • Develop in-quarter marketing programs targeting underpenetrated markets by geographic region, segment and/or vertical. Must have the ability to identify target contact profiles in a late buyer’s journey and map content appropriate to escalate hand-raisers, accelerate goal identification and shorten the speed-to-close. The primary call to action would be to stimulate a meeting with HUB resources. Must be familiar with marketing automation systems and processes to achieve scale
  • Build out appropriate call scripts and email templates to enhance overall prescription of HUB outreach for maximum yield
  • Drive operational efficiencies in the end to end campaign process and improve demand funnel velocity and yield
  • Interface between the HUB and all marketing functions. Influence program development and maximize yield with closed-loop communications. Inspect program performance, lead value and follow-up effectiveness
  • Must have a proven ability to motivate and excite sales behaviors
  • Be a trusted partner and advisor to Americas HUB leadership
  • Must have detail oriented project management skills and experience influencing cross-functional teams
  • Comfortable working under pressure with tight deadlines as the project leader
  • Clear and frequent communicator with internal teams
  • Flexibility and ability to improvise on the fly
  • Creativity and a willingness to try new approaches will be a strong asset
  • Strong and confident communication skills with all levels of seniority within the organization, as well as audience groups
  • 4+ years of experience in marketing programs / field marketing / inside sales
  • Direct experience with inside sales model
  • Proven ability to work closely with marketing operations to improve demand waterfall metrics
  • Worked in channel-oriented go-to-market model
  • Business level English mandatory, including superior written ability
  • Other relevant languages would be an advantage
  • Knowledge of marketing automation tools and how to leverage them
  • CRM (salesforce.com) experience
  • Direct experience working with or for sales leaders
  • Mobility – ability to travel to Hub destinations
  • LI-DJ
77

Field Marketing Manager Resume Examples & Samples

  • Attend all sales meetings and ensure Home Solutions Advisors are in attendance
  • Monitors daily/weekly reports to drive improvement in performance
  • Communicates as needed with assigned Appointment Center Market Coordinator to identify opportunities for lead conversion
  • Ability to drive to assigned territory and sit in an automobile for extended periods of time
  • Ability to walk, stand and move around for extended periods of time
  • Ability to organize and prioritize
  • Ability to be self-motivated in order to maintain high performance from a home-based office
  • Excellent communication and leadership skills
  • Ability to be flexible
  • Ability to have available and reliable transportation
  • Ability to maintain a positive mental attitude at all times to provide a positive role model for subordinates, peers and other
78

Asean Field Marketing Manager Resume Examples & Samples

  • Develop and execute a Field Marketing plan to acquire new M&E customers, retain existing customers, and win back non-transacting customers
  • Build “trusted partner” relationships with the ASEAN sales team, and help them achieve their sales goals
  • Measure and report on every aspect of your marketing programs, and continually strive to improve the results
  • Represent ASEAN Field Marketing with key stakeholders, including M&E Industry Strategy and Marketing management (ISM), Sales, and Marketing Operations
  • Manage cross-regional marketing investment tracking and reporting, program reporting, quarterly business reviews, and annual planning
  • You know where to find your prospects online. You get to know your customers, what they like, and where to find them. You love social media and know how to drive engagement online
  • Trying new things comes naturally. You have lots of ideas and like to test them out. You like to keep up-to-date on new ways to engage customers, generate contacts, and drive to purchase
  • You can work independently and juggle lots of projects. You don’t mind doing the hard work. You love managing multiple projects. Multi-tasking comes naturally and being busy keeps you motivated
  • You know how to get stuff done, together. You like bringing together and working with other energetic, smart, and creative colleagues
79

Field Marketing Manager, SEA Resume Examples & Samples

  • Collaborate with Product Marketing and sales to establish go-to-market strategies and plans that encompass product launch, lead generation, public relations and social media and determine the most effective strategies to meet revenue goals
  • Work with multiple sales teams and inside sales teams to determine lead generation requirements spanning high-volume products as well as specific product solutions, like wireless, web security, etc
  • Collaborate with Field Marketing Managers in Europe and Asia to coordinate programs and execution
  • Establish, manage and analyze program metrics
  • Create and deliver regular reports to senior management on campaign plans and results
  • Collaborate and provide regional input to product marketing managers and market development team to develop creative briefs to support all marketing communications activities
  • Supervise additional marketing manager
  • Demonstrated success in driving marketing campaigns and promotions to meet the revenue goals of Sales teams
  • Ability to work cross functionally to plan and execute successful lead generation marketing programs
  • Experience identifying primary target markets and developing integrated campaign strategies that include web, email, direct mail, advertising and events
  • Ability to manage the planning and execution of programs in a deadline driven environment
  • Knowledge of CRM/Sales Automation systems and how to maximize them for efficient lead distribution and reporting
  • Occasional travel required
  • 5 years experience in marketing or related field
  • Demonstrated experience in marketing enterprise networking solutions, preferably in network security
  • Understanding of marketing and experience with an indirect business model
  • Strong verbal communication and presentation skills
  • Experience writing creative briefs and managing creative agencies
  • Experience working with Customer Relationship Management (CRM) tools, developing lead flow processes, drafting telemarketing scripts and managing external/internal inside sales or telemarketing teams
  • Experience developing lead generation strategies and measuring lead gen campaigns
80

Field Marketing Manager Neur Resume Examples & Samples

  • Develop marketing plans with all sales teams and top channel partners on a quarterly basis and conduct QBRs to measure results
  • Coordinate and manage all regional events, including seminars, tradeshows, networking events, and user group meetings
  • Serve as spokesperson for local media as appropriate
  • Create and distribute marketing materials throughout region
  • 5+ years experience in marketing with strong emphasis in channel and field marketing
  • Solid understanding of datacenter infrastructure and virtualization technologies
  • Deep understanding of all modern demand generation channels and when to deploy each type of activity for maximum effectiveness
  • Experience with Salesforce.com and marketing automation solutions such as Marketo
  • Strong project management skills and ability to perform in fast-paced and high-energy environment
  • Extensive experience in localizing and executing global integrated campaigns, with a demonstrated track record of exceptional achievement in field marketing for high-tech B2B companies
  • Bachelor’s degree in marketing, economics, business administration, mathematics, or statistics from top university
81

Jpac Field Marketing Manager Resume Examples & Samples

  • Design and implementation of JAPAC field marketing programs to promote key strategic open source cloud solutions in alignment with Global Sales Plays
  • Pipeline generation including the delivery of lead generation and customer nurturing programs
  • Act as a key partner and marketing expert to Technology sales and BDMs, including Oracle Direct Prime Sales team
  • Project management and co-ordination of Oracle customer events and select 3rd Party Exhibitions/Conferences in JAPAC region
  • Demonstrable competencies in IT and Cloud Marketing; experienced in developing and executing integrated marketing plans for IT companies (preferably open source software) based on business needs and understanding of audience generation strategies and segmentation for the complete buying cycle
  • Knowledge of the marketing disciplines and practical working experience of direct digital marketing channels - from website, to search engine, to social media channels, to digital multi-touch and nurture campaigns
  • Demonstrated experience and aptitude for integrating Social Media and Digital campaign tactics to field marketing campaigns
  • Excellent writing, editing and communication skills in English, in addition ability to communicate in Chinese or Japanese is highly preferred
  • Creative, results driven and team-work oriented
  • Knowledge of Linux and Virtualization market would be helpful
82

Global Senior Partner Channel Field Marketing Manager Resume Examples & Samples

  • Voice of the Field to key SMB stakeholders in SMB HQ segment and product segment marketing
  • Landing of the SMB programs and platforms with SMB leads and PCMMs
  • Review of field marketing plans and results, providing guidance on how to improve the sub marketing performance
  • Leading monthly PCMM ROB calls and bi-annual PCMM Summits
  • Driving annual Corp Marketing Planning and Field Execution Guidance
  • Global Role lead for the SMB Customer Marketing role in the field
  • Field enablement strategy and execution: especially in Digital and Social marketing techniques
  • Understanding of B2B Marketing, Modern Marketing and Microsoft key processes
  • Solid experience in planning and executing marketing programs and activities
  • This individual must be a self-starter and comfortable dealing with ambiguity
  • Strong experience with digital marketing strategy and execution
  • Solutions focused
  • Ability to multitask in a fast-moving environment
  • Ability to shift between strategy and execution
  • Entrepreneurial state of mind
  • Bachelor Degree in Marketing, Communication, or related field required
  • 10+ years of proven success in Customer, Digital, Relationship Marketing
  • Results focus
  • Some international travel required
83

Field Marketing Manager, Software Solutions Resume Examples & Samples

  • Drive sales growth of software platforms through new sales and support tools and direct customer sales support
  • Establish training program for sales and distribution network
  • Insure on-time implementation of software platforms with large customer accounts
  • Support product management and software development teams with customer needs identification and feature definition
  • Establish technical and thought leadership through workshops, webinars, and other educational content development
  • Support and implementation of new marketing campaigns
  • Assist in the development of market collateral support materials and product literature
  • Travel expectation is approximately 40% (18-22 weeks per year). Includes international travel
  • Software Implementation and Enablement
  • Strong communication and Presentation Skills
  • Customer Focus
  • Cross Functional Team Leadership
  • Fundamental Marketing Principles
  • Familiarity with Best Practices for Customer Service and Support
  • Global Experience
  • Technical Aptitude in Software and Solution Development
  • Fire Services or Industrial software field experience
  • Past experience in technical sales consultancy or professional services preferred
  • Articulate value proposition through training, customer visits, and industry events
  • Identification of customer needs, through execution of VoC activities
  • Ability to articulate both commercial and technical benefits to customers
  • Experience with the Municipal (Fire Services) and/or Industrial markets desired. Knowledge of wireless communications and/or Accountability Systems a plus
  • Bachelor’s degree is required (Engineering, Computer Science or Business preferred)
  • 5 Years of Software Product Management and/or Sales experience or 10 years of experience working with technical products is required
  • Experience working with personal communications equipment, software offerings, and/or Accountability Systems strongly preferred
84

Field Marketing Manager Resume Examples & Samples

  • Conceptualize, develop and execute compelling Account-Based Marketing (ABM) programs to be coordinated through the sales team and create custom packages for specific accounts throughout the region
  • Execute and manage field events (regional one-day events, tradeshows, conferences, etc.), including logistics, budgeting, content development, scheduling, creative themes and social media strategies
  • Investigate and identify events and conferences targeted to Centrify target market
  • Ensure event goals and lead acquisition strategies are aligned with sales objectives and messaging and graphics are consistent with Centrify brand
  • Track event results and metrics to measure success and investment, optimizing events as needed
  • Coordinate and execute pre and post-event communications to target audience
  • Work with marketing operations and sales to ensure leads are properly entered, routed, marketing nurtured and followed up on in a timely manner
  • Possible assist with other Alliance/ISV Partner-oriented events and activities, including but not limited to, joint seminars and webinars, newsletters and other communications, and development of “Events in a Box”
85

Field Marketing Manager, Latin Resume Examples & Samples

  • Develop regional Thales e-Security marketing plans with sales and channel AVPs for the Central region
  • Work with America’s Field Marketing leader to develop and drive communications of Thales e-Security relevant information and programs to partners – including targeted newsletters, and partner portal
  • Proactively create demand generation campaigns with partners (e.g., telemarketing, e-mail, direct mail, seminars, advertising)
  • Create and execute events (e.g. webcast) to communicate the latest and greatest programs/promotions – leveraging channel
  • Work with Marketing and Sales Operations to create actionable dashboards in DOMO, Salesforce.com and Marketo in support of leads, pipeline, revenue and awareness goals
  • Drive and create nurture campaigns associated with target campaigns leveraging digital and direct marketing tools such as email, direct mail, and events
  • Drive or directly influence the team’s approach to “Channel-Ready” campaigns that are highly scalable and executable by multiple in region partners and throughout the world as appropriate
  • Become an integral part of the transition team with Thales, presuming the full execution of acquisition
  • Any other duties or tasks as assigned
  • Fluent in Spanish: required. Conversational Brazilian Portuguese preferred
  • 7+ years of experience in relevant marketing activities for enterprise software companies
  • 7+ years of experience in Channel/ Field Marketing for B2B software or technology company, with proven ability to deliver consistently strong measurable results
  • Security, Storage or Networking Industry Experience required
  • Salesforce.com, Marketo or DOMO experience highly desirable
  • Language skills beyond English a plus
  • Highly proficient with Excel and other MS Office software applications
  • Excellent organizational skills with the ability to run multiple projects and meet deadlines
  • The ability to work in a collaborative environment
  • Able to travel domestic and internationally as required
86

Field Marketing Manager Resume Examples & Samples

  • Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within these accounts
  • Collaborate with the global Account Based Marketing program team, to create and gain consensus for cross-portfolio go-to-market (GTM) plans and marketing plays in alignment with strategic product mandates and sales directives
  • Manage and promote an editorial calendar of thought leadership content and new marketing assets that align to the customer journey, sales buying stages, and the GTM plan
  • Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media
  • Analyze metrics and reports to determine effectiveness of program activities and integrated cloud thought leadership content consumption
  • Experience building and carrying out account based marketing programs; knowledge of SirusDecisions research or experience with financial services industry marketing is a plus
  • Clear understanding of cloud and emerging technologies with the capability to skillfully integrate into programs that deliver on sales and product objectives
  • Writing and presentation skills to translate detailed content into impactful go to market materials including web, email, and social content
  • Experience directing digital marketing campaigns and planning and delivering social media strategies
  • Demonstrated ability to achieve hands-on results working cross-functionally with sales, marketing, and product teams
  • Goal oriented, collaborative, customer-focused, detailed, persistent, active listener and resourceful with good influencing skills
  • Bachelor's degree in marketing, communications, business, or a related field
  • 5+ years of account-based marketing experience in high tech; financial services vertical experience is a plus
87

Field Marketing Manager Patientenmonitoring Resume Examples & Samples

  • Demand Generation
  • Generates demand in new and existing markets by identifying and acting on cross-sell, up-sell, and service sales opportunities in existing installed base Identifies new customer leads, based on customer scan, competitive intelligence, and understanding of market needs
  • Ensures successful hand-off of leads to campaign management/sales performance center for qualification
  • Conducts lead generation and management analytics to continuously improve sources of lead generation (e.g. prioritize trade shows based on lead success rate)
  • Manages and drives campaigns in respective geographies to promote products and solutions
  • Identifies campaigns best suited to achieve objectives for target customer segments on brand
  • Designs campaigns across lifecycle of products (NPI, end of life) to drive profitable growth
  • Selects third-party vendors and negotiate contracts to execute campaigns
  • Tailors messaging and creates local value proposition for local market
  • Ensures compliance of local marketing materials with regulatory requirements (Q&R review)
  • Partners with Sales support (owner) and BCD team to execute local market events that deliver high ROI
  • Develops metrics and measurement tools with Product Manager to evaluate and maximize ROI of campaigns
  • Selects tradeshows and works with local marketing communications team to create target messaging
  • Creates road-show schedule, participant list and messaging
  • Works with Sales support (owner) and Business marketing during key training events
  • Shapes and develops Market
  • Identifies and manages luminary/reference accounts, in collaboration with PM and sales support; works with sales support to coordinate luminary presentations
  • Manages user groups, and supports Business marketing with Beta/field test support
  • Helps identify and manage relationships with local KOLs, societies, alliances, sponsors, advisory boards, in collaboration with Business marketing and sales
  • Owns the development and implementation of the local market marketing plan
  • Provides input into BMC Business planning, in coordination with Market leadership and finance
  • Gather local market and customer insights, and feed information back to Market/Business Marketing
  • Understands relevant marketing customer segmentation and value proposition, provide feedback on how to tailor to meet specific market needs
  • Identifies sub-segments of customers in local market, and codify their needs, and tailor existing value propositions as appropriate
88

Senior Field Marketing Manager Resume Examples & Samples

  • Build and manage an integrated go-to-market plan in the East region, to deliver marketing contribution pipeline and increased customer engagement
  • Manage strategy, execution and follow up at key industry and customer events that drive thought leadership, pipeline or presence
  • Develop pipeline progression programs that leverage global campaigns and content to drive awareness and demand generation, on the ground with customers
  • Identify customer or partner stories and successes for repeatable, and scalable motions in market
  • Develop specific targeting and relationship marketing programs that help open up new opportunities in specific east coast accounts/verticals
  • Manage scorecard and metrics to monitor business and refine as appropriate
  • Drive quarterly business reviews with sales to ensure alignment on key programs and metrics
  • Strong relationship and virtual team management in a highly-matrixed environment with corporate marketing, sales, partner, services and product groups
  • Industry Expertise and Experience: 8-10 years’ experience working in software, hardware, networking or cloud computing in a field marketing function
  • Relationship Marketing: experience with targeting and trigger programs that help extend relationships at Clevel, VP or enterprise networking audiences in existing or new logos
  • Campaign Management: leverage targeting, campaigns, content, and field execution to land global campaigns in market
  • Demand Generation: demonstrated understanding of marketing mix to drive qualified sales lead including, but not limited to, email and direct mail campaigns, channel marketing, sales enablement, digital marketing, and thought-leadership activities. Must be able to work cross-team on marketing programs, advertising, PR/AR, online marketing, and SEO/SEM and content syndication
  • Project Management: organized planning and process management, tracking, and ability to drive accountability
  • Marketing Communications: strong written, verbal and presentation skills
  • Measurement: ability to manage projects on time, on budget with controlled set of resources, and leverage operations tools to track campaign and sales activity for predictable pipeline building
  • LI-LA1
89

Field Marketing Manager Resume Examples & Samples

  • Capture customer insights and conduct Win/Loss analysis: Analyze channel/field level win/loss data and conduct in-depth customer interviews to generate insights and develop hypotheses on the GTM strategy and commercialization plan in the region, aligned with sales funnel and sales related metrics (conversion rates, customer retention etc.)
  • Integrated Region Marketing Plan: Leading in partnership with Product and Sales, the Annual Region/Country Integrated Marketing Plan, ensuring execution of coherent and impactful campaign
  • Commercial activation support: Developing and executing marketing programs aligned with global marketing initiatives and regional commercial strategy
  • Installed Based Marketing: Lead IB marketing programs in order to increase share of wallet, drive IB Retention & Customer Loyalty
  • Demand Creation & Funnel Acceleration: Responsible to develop and execute demand creation & funnel acceleration tactics supporting product and solution commercial launch plans and IB Marketing initiatives
  • Minimum 5+ years’ experience in marketing, product marketing or related field in high-technology markets (knowledge of the full Life Sciences portfolio is desired)
  • Influencing skills – ability to motivate individuals and demonstrate organizational influence, both within GE and with our channel partners
  • Willingness and ability to travel within Europe and US
  • Excellent oral and written communications skills. Capable and comfortable with telephone and web-ex presenting
  • Knowledge of adjacent markets eg. Applied segments, diagnostics and customer applications
  • Experience in a commercial environment. For example; sales, key account management, sales management, marketing, scientific support and/or training
  • Strong time management, organizational, and administrative skills
  • Willingness and ability to take on additional responsibilities and undertake challenging tasks and/or global projects
  • Demonstrated ability to energize, develop, and build rapport at all levels within an organization
  • A high degree of self-motivation
  • Experience of a CRM system, preferably SalesForce.Com
  • Standard computer skills-experience in Word, Excel, PowerPoint, Outlook or equivalents
90

Associate Field Marketing Manager Resume Examples & Samples

  • Develops product marketing strategies within the product line and marketing function
  • Develops and executes portfolio product marketing strategies to achieve stated revenue, profitability and market share objectives
  • Works with supervisor and co-workers to evaluate trends in assigned segments or new, but related, markets to determine segment penetration opportunities and strategies
  • Works with outside agencies/organizations to benchmark marketing program offerings and bring best demonstrated practices in-house
  • Establishes consistent positioning/branding image throughout product lines, promotional materials and events
  • Drives the product marketing message through all communication channels by partnering with internal and external communication resources and functions
  • Collaborates with field sales management, consulting surgeons and patients to validate, deliver and evaluate marketing strategies and programs
  • Partners with other departments in the division to support high impact launches on new products
  • Strong interpersonal and relationship management skills
  • Demonstrated ability to work collaboratively and independently in a cross-functional and team oriented environment
  • Strong oral and written skills (both in groups and one-on-on interaction)
  • Strong analytical skills and ability to deliver results with multiple and complex projects
91

Field Marketing Manager, Dach Resume Examples & Samples

  • Work with local sales and channel leaders to build the field marketing plan that will best support the business growth, in alignment with the corporate marketing strategy and messaging
  • Leverage a repeatable and programmatic set of programs to drive demand with the right balance between local and global campaigns
  • Plan and follow execution of joint marketing activities with Partners for demand creation
  • Manage and track Marketing budget, both Distributor marketing funds (coop) and Fortinet field marketing budget (MDF) allocated to the region
92

Field Marketing Manager Resume Examples & Samples

  • 5+ years of experience
  • Previous marketing experience in hotels, lodging or travel industry preferred
  • Ability to use research tools and interpret marketing data to develop marketing plans and programs that generate desired business results
  • Experience with strategic marketing plan development and execution of business building digital marketing tactics with demonstrable results
  • Relationship-building skills at all levels of the organization
  • Superior presentation and strong English written communication skills
  • Strong management, training and organizational skills, with an ability to heavily multi-task and teach
  • Ability to travel frequently, even on short-notice
  • Superior Microsoft Office (Power Point, Excel, Word) skills required
93

Field Marketing Manager Resume Examples & Samples

  • Build and execute quarterly Marketing plans that integrate regional Sales and Marketing requirements with Corporate Marketing initiatives
  • Support regional quarterly sales pipeline and revenue goals
  • Develop/re-purpose relevant marketing content in support of regional sales managers and account executives as required
  • Develop and execute demand generation marketing programs – including seminars, webinars, roadshows, on-site customer briefings, customer references, wine drops, integrated online campaigns, etc
  • Manage and implement demand creation and lead generation activities to develop qualified sales leads and create brand awareness as well as develop programs to accelerate existing pipeline
  • Forecast, measure and analyze impact of programs on sales cycles
  • Assist sales leadership in understanding, participating and obtaining buy-in for marketing programs
  • Build and maintain ongoing communications with the regional sales directors, field marketing peers and corporate headquarters
  • Bachelor degree, emphasis in marketing preferred
  • A minimum of five years software/technology marketing experience
  • Proficiency with MS Office (Word, Excel, PowerPoint, Outlook) required; knowledge of Marketo and Salesforce.com is preferred
  • Ability to be creative, efficient and productive with minimal supervision or guidance
94

Field Marketing Manager Resume Examples & Samples

  • Knowledgeable and enthusiastic technical communicator
  • Great networker and relationship builder
  • Superb leadership, influencing and mediating skills
  • Driven to achieve objectives and success
  • Excellent command of English language and proficient in 1 or more home country languages
  • Good knowledge of Biopharm industry and typical products and applications in which Pall is specializing
  • Experience in project management and project leadership essential
  • Experience with lead management and CRM systems
  • Technical sales or marketing background essential
  • Higher degree or equivalent in an appropriate engineering or scientific discipline in LifeSciences or prior work experience in bioprocessing, or biopharmaceutical R&D
  • Formal experience or education in marketing desirable
95

Field Marketing Manager, UK & IE Resume Examples & Samples

  • Marketing project management and delivery to promote key strategic cloud solutions in alignment with EMEA Sales Plays
  • Monitor, analyze and report on performance of each program and communicate results and plan for improvement; check lead quality and sales follow-up, and action as required
  • Project management and co-ordination of Oracle customer events and select 3rd Party Exhibitions/Conferences
  • Demonstrable competencies in IT and Cloud Marketing; experienced in developing and executing integrated marketing plans for IT companies (preferably enterprise software) based on business needs and understanding of audience generation strategies and segmentation for the complete buying cycle
  • Excellent organizational skills with the ability to prioritize, multitask and manage time effectively, and keep schedules, projects and budgets on track
  • Experience of using modern marketing processes and systems, preferred experience with Eloqua
  • Strong experience of working with third party suppliers and managing & motivating agencies to deliver and push creative barriers in communicating with customers
  • Excellent writing, editing and communication skills in English
  • Enthusiastic, open, flexible personality with strong drive and proven ability to perform in high-paced environment
  • Results driven and team-work oriented
  • Experience of working closely with sales teams, gaining sales buy-in and follow-up engagement
  • Knowledge of Enterprise Software, PaaS and/or Big Data and Business Analytics market would be helpful
96

Field Marketing Manager Resume Examples & Samples

  • Help identify, develop, manage and support regional initiatives including events, campaigns and partnerships to help bring the brand to life and to drive regional quota objectives
  • Interpret local market dynamics and develop plans and tools to address regional market needs
  • Manage a regional marketing dashboard that tracks effectiveness / impact of marketing spend on leads and pipeline per region
  • Provides leadership and input on field requirements for integration into corporate-run marketing programs and campaigns
  • Ensure feedback from sales leadership to corporate marketing organizations to drive alignment of regional marketing investment to sales requirements
  • Manages regional marketing calendar and communication, including corporate and partner programs as appropriate
  • Drive active awareness of the brand, messaging, positioning and marketing programs across the regional sales teams
  • Assist the sales team with identifying marketing materials / collateral for presentations with named accounts
  • Bachelor’s degree in Marketing, Business or a technical field
  • Minimum 3 years’ experience in marketing business-to-business software solutions; SaaS marketing experience strongly preferred
  • 3+ years of experience in field marketing or demand generation roles with proven results
97

Field Marketing Manager Resume Examples & Samples

  • Develop the SLED marketing plan to achieve defined performance metrics
  • Collaborate with cross functional teams – Public Relations, Product Marketing, Programs, and others – to provide context around SLED marketing needs, and to maximize ability of the SLED team to leverage those resources in the field
  • Manage the portfolio of integrated marketing activities to the greatest ROI for Nutanix
  • Manage/direct distibution, channel, and alliance marketing activities to maximize incremental value
  • Work with SLED Channels team to leverage joint marketing efforts with key partners
  • Build strong relationships with sales teams, establish credibility and rapport
  • Collaborate and team with geo-based field marketing counterparts to access value for the SLED team
  • Track program ROI, and be able to drill down on the performance aspects of the SLED business as it relates to pipeline generated by marketin
98

Senior Field Marketing Manager Resume Examples & Samples

  • Collaborate across markets and business groups to leverage market solutions
  • Competitive and entrepreneurial mind-set to drive sales growth in new and existing markets - ability to identify local opportunities, interact with decision makers and provide highest-quality leads as a result
  • Positive outlook and ability to turn around unsuccessful lead qualification and maintain high motivation in sales force organization
  • Proven communication skills and ability to influence colleagues (sales, service and business unit product management colleagues) and customers. Able to create strong key opinion leader and reference site relationships and success stories
  • Collaborative mindset to work with cross-section of sales, marketing, and analytics resources to develop solution-oriented sales development programs
  • Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the BIU/BG marketing teams
  • Able to build and structure detailed marketing plans and in-market strategic initiatives
  • Able to engage and support both integrated IT solution and “stand-alone” imaging systems channel and market needs
  • Bachelor’s degree in relevant field; MBA preferred
  • 7-10 years in a cardiovascular healthcare marketing, clinical, product management or related field
  • Experience in healthcare IT marketing with strong cardiovascular acumen preferred
  • Strong knowledge of value based care market drivers
99

Field Marketing Manager Resume Examples & Samples

  • BA degree in business, finance, marketing, journalism, communications or related field of study
  • 5-7 years of marketing experience in financial services, asset management, and insurance or in an advertising agency
  • Ability to interact professionally with high-level leadership
  • Strong direct response and demand generation skills
100

Field Marketing Manager for Western Europe Resume Examples & Samples

  • Partner with the regional sales leadership to establish marketing priorities that are aligned to sales priorities
  • Develop shared pipeline forecasts with sales based on a solid understanding of the contributions of various marketing tactics executed both within and outside of the region
  • Partner with the sales team and customer advocacy to grow the pipeline of public customer references for the territory
  • Proven success developing and executing regionals marketing plans that address various buying cycle stages and personas
  • Prior experience working with PR agencies is a plus
  • Ability to work effectively with all levels of management and functional disciplines
101

Senior Field Marketing Manager Resume Examples & Samples

  • Develop and implement pipeline acceleration programs jointly with sales teams in the region
  • Lead the research to design, and then the management of digital campaigns as well as live events to be included as tactics in the overall marketing mix. You will ensure there is a cohesive strategy to increase engagement and response rates in the various parts of the region
  • Interface with sales to determine sales enablement needs, and work with product marketing and sales enablement teams to develop tools, programs in a box, training and content
  • Forecast, measure, analyze and report on impact of programs
  • Proactively engage with the sales teams to coordinate communicate, and optimize the impact of marketing activities
  • Eight or more years in b-to-b software marketing. Experience with integration, analytics, SaaS vendor highly desirable
  • Four or more years of field marketing leadership experience in APAC and deep knowledge of the APAC regions’ specificities
  • Excellent understanding of Digital Marketing and Marketing automation,
  • Excellent communications skills, and track records of working with APAC and Corporate executives
102

Field Marketing Manager Resume Examples & Samples

  • Work closely with the country/region sales management to define, execute and measure marketing campaigns that are completely aligned to the needs of the local sales force, appropriate to the local market conditions and which focus on
  • Driving lead generation across TIBCO’s target markets
  • Increasing brand awareness of TIBCO through campaigns, third part events and public relations
  • Identify, develop, manage and facilitate joint marketing activities with TIBCO partners where applicable
  • Engage with local customers to develop them into reference stories to be used in APJ marketing
  • Provide reporting on regional marketing campaigns, use of budgets and its measurements
  • Manage the local contact database and campaign management system
  • Manage local agencies to oversee the deployment of TIBCO marketing efforts in the region
  • Work with internal TIBCO marketing support functions to ensure updated web presence around upcoming activities and programs
  • Deliver quarterly email communiqués to region’s contact base (customers, prospects, partners)
  • Work closely with the Business Development Team in the region to ensure successful follow up activities and opportunity generation post event
  • Reporting directly to the Singapore-based Senior Marketing Manager-APAC, key measures of success in this role include the following
  • Leads generated and converted that is associated pipeline generated for the country/regional sales operation
  • Development of campaigns relevant to the region and successful execution ie meeting the criteria set at the beginning of the campaign in terms of number of attendees / number of new prospects / leads generated / opportunities set
  • 3-5 years’ experience in b-to-b software marketing. Experience with integration, analytics, SaaS vendors highly desirable
  • Experience in working with closely with a high performance direct sales team and other stakeholders in developing and executing marketing activities to deliver marketing results that support the sales function
  • Project and program management skills with demonstrated examples of end-to-end ownership and delivery of multi-faceted marketing programs delivered with and through channel partners
  • Ability to work with a dispersed team across multiple functions to achieve objectives within APJ region and with HQ
  • Strong business sense and the ability to quickly learn and analyze a new market
  • Creative, strong sense of ownership and passionate individual with an upbeat positive attitude
  • Independent self-starter who has the ability to effectively multi-task in a fast-paced environment
  • Strong agency management experience (events, mail houses, creative, etc)
  • Experience with sales and marketing automation systems – Salesforce and Marketo a plus
  • Fluency in English is essential. Good written and oral communication skills. Strong interpersonal and negotiation skills
  • BA/BS Degree required and MBA preferred
  • Travel within Australia and New Zealand is required with occasional travel within APJ and to corporate headquarters in the US
103

Zico Field Marketing Manager Resume Examples & Samples

  • Understand the dynamics in the designated markets and provide strategic insight and direction to develop marketing solutions that promote and build the brand
  • Manage FM Coordinator in San Francisco to successfully fulfill event activation and sampling initiatives, reaching consumers where they live, work, play and shop
  • Work closely with local/regional Sales counterparts to establish and implement successful marketing programs, including retail tie-ins, crew drives, blitzes and in-store demos – with the overarching objective of increasing ZICO’s share within the coconut water category
  • Ensure strong internal marketing with multiple sales teams, distributors, bottlers and key stakeholders
  • Seed, develop and leverage relationships with key market influencers, ultimately leading to increased brand visibility
  • Recruit, train & manage a team of sampling/demo reps to achieve local team goals
  • Budget, vehicle and inventory management
104

Field Marketing Manager Northeast Resume Examples & Samples

  • Develop and execute overall marketing plan for demand creation and awareness for Enterprise and Service Provider teams in the US Northeast/Canada territory
  • Execute webinars, events, regional trade shows, email campaigns, and joint channel activities in support of marketing plan
  • Ensure sales team and channel partners are armed with all available sales tools and training for them to be successful
  • BA in Marketing or related field
  • Minimum of 5 years of technology marketing experience
  • Strong interpersonal skills and impeccable writing skills
  • Experience managing a budget effectively
  • Located in the US Northeast/Canada region and ability to travel between 25-35%
105

Field Marketing Manager Resume Examples & Samples

  • Set and execute the marketing strategy for their assigned area, in close collaboration with sales leadership. Event management, develop localised campaigns that focus on three major objectives - build pipeline, accelerate pipeline and nurture relationships with high-propensity targeted executives and accounts
  • Serve as the marketing liaison for the area sales teams, suppliers, agency and PR, ensuring plans and goals align with key leadership functions including sales management, solutions marketing, product pillar revenue goals, brand, etc. Ability to dynamically adapt to changes in market and corporate strategy
  • Manage appointed agencies in the execution of programs across the area
  • Work closely with corporate marketing and communications teams to identify and coordinate speaking opportunities
106

Field Marketing Manager Resume Examples & Samples

  • Develop and own the regional marketing plan and campaign calendar
  • Deliver campaigns on plan and to budget
  • Own and manage a collaborative relationship with sales in region
  • Work closely with the EMEA marketing team to develop and execute effective campaigns
  • Develop and maintain an understanding of the local markets
  • Develop and maintain an understanding of Commvault’s products and services
  • Gain a detailed working knowledge of the channel and our channel programs
  • Maintain a network of trained spokespeople for the Media and Communications program
  • Liaise with local PR agencies in country and the global Communications team to support Commvault’s communications strategy
  • Ensure PR plans are relevant to the region
  • Work closely with other geographies in the EMEA team to ensure effective re-use of proven campaigns
  • Drive continuous performance improvement in all regional marketing programs
  • Deliver an effective return on budget spent on the marketing plan in region
107

Field Marketing Manager Resume Examples & Samples

  • Business and customer insight : Fully understand the Business strategy, offer, segment and target audience characteristics. Generate foresight thinking for target customer relevant marketing communication
  • Strategic planning : Develop the annual marketing communication plan which effectively and efficiently supports the corporate and local business strategy and objectives
  • Communication plan development : Adopt the global strategic direction and best practice in a locally relevant way. Formulate a fully integrated marketing communication mix (advertisement, PR, event, DM in both traditional and new media to generate marketing leads)
  • Best in class execution : Implement the ATL and BTL programs with excellence by leveraging agencies and networks within/outside the local organization
  • Performance management : Deliver the output and monitor the progress to meet the annual targets in time with quality
  • Resource management : Prioritize the investment and effectively allocate the resource for the maximum impact
  • Bachelor’s degree in business, marketing, communications or equivalent
  • 10+ years of experience in Marketing Communications including lead management and B2B Marketing
  • Fluent in both written and verbal English
  • Competence requirements necessary to achieve the objectives mentioned above
  • Marketing lead management
  • Customer database management
  • Advertisement (both traditional and new media)
  • Event
  • Direct Marketing
  • Digital marketing (web, mobile, social media)
  • Aptitudes requirement
  • A strategic leader who takes initiative and ownership
  • A creative mind with a track record of putting new ideas into practice
  • A good discipline and process application
  • Good interpersonal skills positively influencing others
  • Effective communication skills
108

Field Marketing Manager Resume Examples & Samples

  • Develop marketing programs targeting underpenetrated markets by geographic region, segment, partner channels and/or verticals to generate leads, maximize conversion rates and generate sales demand
  • Manage and adhere to budgets by taking responsibility for tracking, monitoring and reporting marketing spend in line with finance team requirements
  • Work with the appropriate groups to identify, target and execute events such as industry specific conferences, seminars, trade shows and webinars
  • Interlock with corporate and local marketing to manage content localization and development – web content, collateral, white papers, and case studies
  • Create the ENT “package” of Canadian collateral/assets
  • Degree level education with 7-10 years marketing experience in B2B software industry with SaaS experience
  • Experience creating and implementing proven successful, demand creation, lead nurturing and pipeline acceleration programs
  • Experience in brand management, PR, marketing content development and management
  • Proven experience with MS Office applications, CRM (Salesforce.com), marketing automation (Marketo), and business intelligence tools
  • Must be able to work independently, deliver exceptional materials to support role (e.g. sales training & marketing materials) within tight timeframes
  • Broad business acumen: ability to interpret and utilize industry information to analyze opportunities
  • Must be extremely organized and detail-oriented with strong project management skills
  • Demonstrated track record of successful defining, launching and execution of various marketing activities with excellent results
  • Strong communication and interpersonal skills and ability to work with different personalities
  • Uses professional concepts and company policies to solve a wide range of difficult problems in imaginative and practical ways
  • Action oriented and independent
  • Experience dealing with ambiguity
  • Flexibility and willingness to work on a broad variety of tasks
  • Willingness and ability to accommodate meetings in different time zones
  • Willingness to work from time to time over extended hours in order to achieve goals set by immediate manager and demanded by key customers
  • Travels up to 20% of the time
109

Field Marketing Manager Resume Examples & Samples

  • Work with the Head of Field Marketing (BFSI) to plan and execute marketing programmes (creating or leveraging existing marketing collateral) across the four Field Marketing Pillars
  • Possess a deep understanding of the Cognizant brand, our BFSI business and scope of services we offer to represent us in a way that will positively influence the perception of Cognizant in the marketplace
  • Devise, plan and execute joint marketing and communications programmes
  • Work closely with sales teams and leverage the integrated marketing, sales, horizontal and creative functions
  • Create and develop marketing collateral and ensure a localised content pipeline
  • Work closely with the integrated marketing team (Field Marketing + Corporate Marketing, PR, AR) and the BFSI client teams to deliver effective programmes with demonstrable outcomes
  • Devise, plan and execute Opportunity Centric Marketing (supporting bids and proposals)
  • Coordinate BFSI practice participation in industry, geographic, horizontal & firm-wide marketing initiatives to support business goals
  • Manage and design marketing automation and CRM integration programmes
  • Manage agency and contractor resources and third party service providers
  • Assess and monitor performance of marketing programmes
  • Ensure the integrity of BFSI UKI client and prospect databases and the input of data
  • Ensure that all global marketing and company policies and procedures are followed
  • Strong business acumen and knowledge of Cognizant’s area of business and overall business strategy
  • Thorough understanding and skills in strategic Field Marketing and ability to apply marketing concepts, branding and message development skills
  • Global perspective and understanding of business and the marketplace
  • Strong organisational and project management skills
  • Passion for well-executed deliverables in support of Cognizant’s business strategy
  • Able to influence executives within Marketing through relationship building and executive-level presence
  • Ability to develop and apply creative, workable solutions to project-related issues
  • Ability to work autonomously and independently
  • Ability to manage projects under tight deadlines
110

Field Marketing Manager Resume Examples & Samples

  • Experience with website development, design, production and site usability experience
  • Familiarity with telemarketing and/or managing telemarketing vendors
  • Skill with the use of outbound / inbound emailing software
  • Knowledge of graphic design, electronic color imaging, photography and printing processes
111

Field Marketing Manager Resume Examples & Samples

  • Using market research to identify market and adjacent opportunities, unmet customer needs, and understanding competitive intelligence positioning and using this research to develop segment value propositions and as a key input into the marketing planning
  • Contributing to the Strategic Planning Process and support activity of regional/operational marketing teams and ensure alignment with global marketing plan
  • Contributing to and/or leading (in partnership with Product and Sales) the Annual Region/Country Integrated Marketing Plan, ensuring execution of coherent and impactful campaigns
  • Developing and executing Demand Creation & Funnel acceleration programs supporting product and solution launch plans
  • Implementing regional segmentation strategy. Develop and drive execution of regional segment value propositions and positioning. Manage processes and programs to increase customer awareness, preference and purchase intent
  • Working with Region Product Marketer(s) to secure product positioning and customer-focus solutions information across the portfolio
  • Interfacing with the regional sales force on training materials, brochures and other tools required for execution of growth objectives adapting these to local market needs as necessary
  • Measuring and monitoring metrics and operating mechanisms to ensure achievement of business objectives (e.g., lead generation programs, trade show management, etc)
  • 3+ years' experience in marketing, product marketing or related field
  • Experience working with Sales teams and supporting programs to drive awareness and sales
  • MBA or Master's Degree in Marketing, Business Administration or related field
  • 5+ years' experience in marketing, product marketing or related field
  • Marketing experience in market & customer insights, product commercialization and branding
  • Innovation – ability to develop/execute on new ideas through collaboration
  • Team oriented – ability to work well with diverse, cross-functional teams
  • Digital Marketing and Social media
  • Can learn fast quickly and communicate effectively in a fast paced environment
112

Senior Field Marketing Manager Resume Examples & Samples

  • 7-10 years of experience in the marketing arena with a focus on strategic planning, CRM, campaign development and execution, campaign targeting, email marketing, collaboration with multiple stakeholders at many levels of an organization, work with regional and local client base to activate marketing plans
  • Experience with Salesforce / Salesforce Marketing Cloud (ExactTarget) is preferred
  • Technical skills combined with an analytical approach highly beneficial
  • Strong Presentation and communication skills
  • Email marketing
  • Online media
  • Social Media
  • Database marketing
  • CRM Experience
  • Recent experience with web analytics tools
  • Excellent working knowledge of Excel and major MS Office applications
  • Attention to detail with ability to stick to deadlines and work within budget
  • Accomplishments
113

Assistant Field Marketing Manager Resume Examples & Samples

  • Develop top market opportunities via strategic marketing activities including market segmentation, product positioning, competitive landscape, voice-of-customer and go-to-market model
  • Buildup relationship with government authorities, industry groups, policy boards and standards bodies
  • Develop customer reach, university partnering & advisory board programs
  • Choose and organize our involvement in industry trade shows, conferences and speaking opportunities
  • Work closely with the Solutions Teams on solution positioning, marketing materials, customer testimonials
114

Senior Field Marketing Manager Resume Examples & Samples

  • Bachelor's Degree in marketing or business – MBA preferred or equivalent work experience in Marketing positions
  • Knowledge and experience greater than 7 years working in a high technology / healthcare environment
  • Comprehensive understanding of Customer Services business
  • Knowledge and experience in Customer Services products, processes, and core team interactions
  • Demonstrated experience launching and marketing service-related or other intangible products
  • Demonstrated success in developing and implementing strategic marketing and business plans
  • Strong analytical/problem solving skills
  • Effective communication skills including demonstrated stand-up presentation skills, group facilitation and ability to effectively interact with worldwide / international personnel
  • Excellent interpersonal skills with ability to interact effectively in a team-based organization across multiple locations
115

Field Marketing Manager Resume Examples & Samples

  • Cultivate the appropriate marketing mix to ensure a healthy pipeline across both new business and customer audiences to drive consistent growth for your segment
  • Create and execute compelling programs across PR, direct marketing, content marketing and events,
  • Liaise very closely with in –country SAP marketing teams to leverage existing SAP marketing programmes and create new programmes to target Key Accounts
  • Devise and executed Target Account marketing programmes
  • Partner with sales leadership to develop and implement pipeline acceleration programmes
  • Forecast, measure, analyse, refine, improve and report on impact of programmes
  • Proactively engage with the sales and product marketing teams to coordinate, communicate, and optimize the impact of marketing activities
  • Evaluate, select and manage vendors and internal teams that contribute to local demand creation programs including events venues and services, digital marketing agencies, direct mail providers, SEO experts, designers, copywriters and list brokers as needed
  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programmes
  • Degree level education with 6+years marketing experience in B2B software industry ideally with SaaS experience
  • Experience with MS Office applications, CRM (Salesforce.com), marketing automation (Marketo), content and calendar management tools, analytics and campaign tracking tools (Tableau)
  • Strong communication and interpersonal skills and ability to work with diverse personalities
  • Proven organizational skills and ability to prioritise and manage multiple tasks, events and projects
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organisational dynamics
  • Commitment to professionalism and collegiality is required
  • Willingness to work from time to time over extended hours in order to achieve goals set by self, immediate manager or demanded by key customers
  • Knowledge of b-to-b sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
  • Understand, analyze and manage demand funnel metrics
  • Ability to create compelling content required in an overall demand creation approach
116

Vertical Enterprise Field Marketing Manager Resume Examples & Samples

  • Create and execute on customized vertical marketing plans and strategies designed to support strategic account sales quota
  • Create and deliver strategic planning presentations to sales and business unit executives
  • Execute on core go-to-market strategies with solution knowledge and experience
  • Create and execute on account penetration programs to deepen penetration within key accounts (targeted account activities, executive events, industry conferences/tradeshows, lunch & learns, etc.)
  • Advocate on behalf of the sales team and voice of the customer
  • Collaborate across extended marketing teams to offer an integrated marketing strategy (campaign marketing, public relations, analyst relations)
  • Manage pre/post program management and audience generation for field marketing activities
  • Manage budget for field marketing activities
  • Support sales force on field enablement initiatives, providing feedback to and from corporate and product marketing around relevant industry solutions
  • Deliver sales accepted leads of high quality and as measured by the CRM system
  • Forecast, analyze and report on lead flow and program ROI to optimize revenue
  • Minimum 8 – 10 years of relevant experience marketing to the enterprise
  • Excellent business planning and budget management skills
  • Strategic thinker / problem solver
  • Domestic travel required (estimated at 25 - 30%)
117

OEM Field Marketing Manager Resume Examples & Samples

  • Drive brand awareness and preference across OEM routes to market
  • Drive revenue and market share gains for Cavium within the OEM account
  • Build preference for OEM-branded Cavium products and technology in alignment with the OEMs go-to-market strategy and sales processes
  • Drive sales of OEM-branded Cavium products
  • Support product launches and new product introductions
  • Ensure OEM-branded collateral, websites, data sheets, and other OEM-branded sales materials are properly updated
  • Ensure materials represent the latest offerings properly to the OEM customers and routes to market
  • Develop and deliver marketing and training programs that focus on improving awareness, preference and competency of the sales and technical community across all regions for Cavium OEM offerings
  • Target audience includes sales and presales resources for the OEM, the OEM routes to market (e.g. distributors and channel partners) as well as customers
  • Negotiate, plan and execute Cavium’s participation in OEM events to drive awareness and preference for Cavium technology
  • Establish and maintain relationships with key influencers within the OEM Product Marketing, OEM Field Marketing, Sales Enablement and Outbound Marketing functions
  • Develop and deliver OEM specific internal Cavium sales teams training to ensure all enabled to represent the OEM product
  • Propose, plan and execute to the marketing budget for their OEM account(s)
  • Highly aggressive, self-motivated, team player
  • Willingness to learn new aspects of business, process, tools and technologies
  • High integrity, reliability and accountability
  • Responsive, and has has an inherent sense of urgency and accountability
  • Strong attention to detail is a must
  • Demonstrates good analysis and problem-solving skills
  • Must have the ability to multi-task in a fast paced environment
118

Field Marketing Manager Resume Examples & Samples

  • Develop and implement country marketing plans in line with APAC marketing strategy and local sales requirements
  • Develop and execute measurable marketing programs that helps to generate pipeline, engage and enable the channels, and increase market awareness, whilst aligning to regional and local objectives
  • Provide budget forecasts and reports showing clear impact on sales and program effectiveness
  • Manage local events in Australia & New Zealand directly where possible and appropriate
  • Manage local PR agency, working closely with regional marketing teams to ensure alignment
  • Work closely with regional or corporate marketing teams to ensure regional programs are executed to meet local requirements but aligned to the overall regional objectives
  • Coordinate product launches
  • Degree in Marketing or Engineering (Electrical or Computer) with at least 8 years’ working experience in marketing in a B2B high technology (software / hardware) organization
  • Based in Sydney, Australia
  • Able to work effectively with cross functional teams, resources within the organization and externally with partner communities as appropriate
  • Experienced in both field and channel marketing
  • Demonstrate experience in developing and executing on a marketing plan, maximizing budget for the largest impact in building awareness, generating demand and engaging channels
  • Able to translate marketing & sales objectives to strategy and tactics and operate independently to meet program or country goals
  • Experienced in using sales and marketing automation tools such as Marketo and SFDC
  • Experienced in organizing events or conferences
  • Self-starter and able to perform independently
  • Able to communicate effectively in English
  • Knowledgeable with digital marketing platforms in Australia & New Zealand
  • Outstanding presentation, communication, and analytical skills
  • Experience using image editing software with be a plus (Adobe Illustrator, Corel Draw, Adobe Photoshop etc.)
  • Able to travel within region 25% of the time (where required)
119

Field Marketing Manager Resume Examples & Samples

  • Develop 1-2 year goals and strategy for market segment
  • Develop, communicate, and implement effective marketing strategies in conjunction with other functions/departments to meet financial objectives
  • Identify growth opportunities and unmet needs in the marketplace; partner with strategic marketing to determine if innovation programs are appropriate
  • Define strong product line strategy, identify and pursue step-out growth opportunities
  • Lead and execute high priority business driven market developmentincluding product positioning/pricing/promotion/channels to market and selling tools
  • Build brand with effective internal and external communication
  • Create and execute high-impact marketing communications materials that represent the brand
  • This roles typically has a small regional scope with mature economies, a few countries or potentially a small global business segment
  • Master Degree in MBA - Marketing
  • A minimum of 5 years of commercial experience, 8 is preferred
  • Market and customer orientation
  • Business acumen and credibility
  • Good breadth of knowledge of the economic, technical, and organizational aspects of business. Acts on market place dynamics
  • Strong analytical skills. Is capable of quantifying, taking and managing risks
  • Strong marketing competency with segmentation, stage gate processes, voice of customer and blueprinting etc
  • English language required - German is a strong asset
  • Travel 40%
120

Client Solutions Field Marketing Manager Resume Examples & Samples

  • Develops and implements strategic marketing plans and objectives
  • Oversees the planning and management of customer engagement and special events Ensuring consistently superior customer experience accross multiple events creating one face of Dell
  • Applies broad knowledge of company’s product/service capabilities and competitive environment to identify new growth areas, new technology and emerging product/service opportunities
  • Oversees the analysis and evaluation of key market statistics and customer requirements to define product strategies and identify product opportunities to expand market share
  • Responsible for Channel Enablement and partner training
  • Responsible for development and execution of marketing initiatives relating to the launch of new products and the maintenance of existing products. Takes the lead in developing the core content and messages for the company’s product and solution portfolio
  • Conducts competitive analysis and research to determine appropriate positioning and product messaging
  • Undergraduate degree and 8-10 years relevant enterprise solutions experience. Graduate degree preferred
  • Advanced creative, verbal and written communication skills
  • Strong senior leadership level presentation skills
  • Strong financial and business acumen and analytical skills
  • Advanced organizational agility with the ability to engage across all levels of
  • Dell and with external partners
  • Advanced Web applications, social media, and content management skills
121

Senior Field Marketing Manager Resume Examples & Samples

  • Understand and anticipate customers’ needs with respect to the perinatal market and strategically position products/solutions to generate leads for the field organization
  • Enable the product teams to act on market specific customer insights and competitor strategies as inputs into product/solutions’ roadmap (features and economic benefits)
  • Work closely with field marketing colleagues supporting fetal monitoring and IntelliSpace Perinatal solutions
  • Bachelor’s degree in relevant field; Clinical Experience, Advanced Degree preferred
  • Experience in Fetal Monitoring, Perinatal
  • 5-7 years in marketing, sales, product development, or related field
  • Demonstrated field marketing experience with experience driving programs in the market is highly preferred
  • Experience in high-tech, healthcare/med-tech solutions businesses, with a high preference for healthcare/medical device business
122

Field Marketing Manager Resume Examples & Samples

  • Responsible of adapting the value proposition (Go to Market) to the local market , evangelism of best practices and create and support Sales on presenting customer-ready proposals and offers
  • Managing the service lifecycle within portfolio of customers - define the user experience, identify improvements and feature prioritization
  • Responsible to customise/adapt to the local market the generic CSP offering: product collateral, sales tools and content, training for sales and customer facing business models, win-loss analysis, competitive analysis
  • Partnering with local commercial teams (Sales & Presales) to market the product and drive awareness. Attend to local trade shows and events, generate leads and drive sales
  • 5-10 years of Marketing experience in a TELECOM VENDOR, whether at start-ups or larger organizations focused on carrier REVENUE GENERATION services
  • 5 years of experience in at least one of the following areas: Product Marketing, Product Management
  • Willingness to travel frequently(50-60% travel to Latin America)
  • Native in Spanish, fluent in English
  • You will have a background in product management and product marketing in high growth mobile services business. Having a good understanding of mobile marketing and advertising eco-system, value added services, pre-paid carrier environment (top-up, micro-loans, collect calls …), you will be instrumental in defining both organic and inorganic regional growth initiatives
  • You are someone who has experience working as part of cross-functional teams in a matrix organization
  • You will be a self-starter, able to take personal initiative and operate without daily coaching. Willingness and ability to roll up sleeves and get his/her hands dirty is critical
  • You will have a track record of designing new offers (for Carrier grade services) and thinking and working beyond the confines of your role. You will have a high degree of natural curiosity and an eagerness to tackle new and challenging projects for which there is no obvious right answer. Possessing a demonstrated ability to think and operate successfully at a conceptual, strategic level and being able to create detailed, accurate tactical plans and models to support those strategies, you will be a highly flexible thinker
123

Field Marketing Manager Resume Examples & Samples

  • Partnering with local commercial teams (Sales & Presales) to market the product and drive awareness
  • Attend to local trade shows and events, generate leads and drive sales
  • To win this role, you will need to have a technology marketing background with enthusiasm and passion for a) driving new design wins and b) accelerating product adoption in existing markets
  • You enjoy meeting with customers, have a keen instinct for interpreting what they are communicating beyond what they actually say, and be highly motivated to engage the resources you need to craft compelling responses
  • You will have a background in product management and product marketing in high growth mobile services business
  • Having a good understanding of mobile marketing and advertising eco-system, value added services, you will be instrumental in defining both organic and inorganic regional growth initiatives
  • You will be a self-starter, able to take personal initiative and operate without daily coaching
  • Willingness and ability to roll up sleeves and get his/her hands dirty is critical
  • You will have a track record of designing new offers (for Carrier grade services) and thinking and working beyond the confines of your role
  • You will have a high degree of natural curiosity and an eagerness to tackle new and challenging projects for which there is no obvious right answer. Possessing a demonstrated ability to think and operate successfully at a conceptual, strategic level and being able to create detailed, accurate tactical plans and models to support those strategies, you will be a highly flexible thinker
124

Furniture Field Marketing Manager Resume Examples & Samples

  • Work with the local sales teams (VP’s, sales directors and sales) to be a Furniture category product and application partner, being in charge of defining an annual marketing plan with specific actions to develop the business in the region
  • Support Customer Play to Win strategies in getting the right product offering, leveraging product knowledge and profitability, competition understanding, or deeper central product marketing expertise
  • Participate in regional Must Win discussion and lead required product and application actions steps to ensure high percentage win rates
  • Generate market insights and business intelligence. By being local marketing specialists are the voice of the market: trends and local needs, competition characteristics, key audiences (A&D, dealers, consultants), product needs, price points, sales tactics, legal aspects, etc
  • Be the voice of marketing to the market: reach our sales organization and dealers, be the relay or initiator of promotional and launch programs to reach regional sales goals
  • Work closely with regional leadership and Brand Com team to ensure that product categories are leveraged in local initiatives
  • Lead customer facing activities like sales presentations, mock up presentations
  • Maintain product and application knowledge in the sales and dealer organization by providing training or leveraging central resources
  • Influence margin and pricing discussions within the market to increase overall product margins
  • Improve culling implementations in your markets to speed switch and limit market disruption
  • Influence discussions around Customize solutions to ensure marketing priorities are considered and standard solutions are used as often as possible
  • Highly effective at consensus building and negotiation
  • Excellent oral and written communication skills for interaction with multiple functions and levels within the organization as well as for group or customer presentations
  • Ability to manage multiple demands and activities
  • Strong team player, skilled in bringing people together to solve challenging issues
  • Customer oriented, natural sense of urgency
  • Ability to work well under pressure and stress, energized by challenges
  • Passion for winning with sales
  • Comfortable presenting to large groups and answering difficult technical questions
  • Proficient user Microsoft Office, especially PowerPoint
  • German and English fluency. Additional European languages a strong plus
  • Minimum 4-year degree in Business Administration or Marketing
  • Extensive marketing experience, preferably in a B2B environment. Experience in sales in such an environment also beneficial
  • Previous experience with a global matrix organization, working with remote project team members and distributed management
  • Experience building long-term client relationships
125

Field Marketing Manager Resume Examples & Samples

  • Propose yearly Marketing Plan for the Enterprise platform in Canada
  • Manage Partner Alliance Program in Canada, in alignment with global platform objectives
  • Refine product launches and programs to suit the needs of the Canadian market, including translations
  • Communicate internally and externally regarding products, programs, events and updates
  • Develop, execute and measure Distributor marketing initiatives including events, advertising, promotions, etc
  • Enable Sales with monthly POS reporting for Distribution, Partners, Contractors and End-Users
  • Develop, execute and measure Tradeshows, Events, Sales demo tools; including costs, goals and expected ROI
  • Supplier engagement and management associated with executing the defined Marketing activities
  • Attend Tradeshows, Workshops and other various events as required and assisting with any and all duties that may be required by the event
  • Create web content , flyers , brochures, training material and webinars as needed
  • Must be able to comply with the company policies
  • Completes all other duties as assigned
126

Field Marketing Manager Resume Examples & Samples

  • Hires, trains, develops and creates a positive work environment that stimulates marketing creativity and fosters a strong team environment for staff members
  • Partners with senior Sales leaders and senior marketing leaders to help set the long term strategy for the organization
  • Provides feedback to Corporate resources about what is working and not working with the marketing efforts that reach the field
  • Provides recommendations about budget and revenue opportunities. May participate in annual budget planning process in conjunction with Sales leadership and Corporate Marketing leadership
  • Leads a team of field based marketing professionals who are responsible for the following
  • Bachelor’s degree in marketing, communications, media or related field is required. An MBA in Marketing or a related discipline is desired
  • 4-6 years of Ad Sales Marketing experience is required
  • 1-3 years of previous experience managing other employees is preferred
  • Advanced knowledge of Cable Television, digital products and advanced advertising products is required
  • Strong understanding of marketing strategies, procedures and best practices is preferred as is knowledge of creative solutions, including digital, on-line solutions, and the use of new technology in designing creative solutions
127

Field Marketing Manager Resume Examples & Samples

  • Develop and manage marketing plan, including integrated campaigns, corporate events, industry conferences and tradeshows, online, partner marketing, account based marketing campaigns—from launch through follow-up
  • Plan, create and execute all marketing activities and report results
  • Drive lead generation and marketing automation programs
  • Develop and execute direct marketing plans designed to generate leads, sales demand and maximise conversion rates among prospects and within the customer base
  • Manage local agency relationships, ensuring that marketing programs are executed flawlessly and meet goals
  • Manage on-line marketing programs designed to maximise regional website traffic and web leads
  • Manage Events such as Conferences, seminars, trade shows
  • And Webinars
  • Manage content localization and development – web content, collateral, white papers, case studies
  • Support China customer advocacy program
  • Be aware of, and comply with, all corporate policies
  • Degree level education with 7+ years experience in B2B software industry ideally with cloud-based experience
  • Experience developing and executing successful lead gen and sales marketing plans targeting at finance lines of business
  • Experience with MS Office applications, CRM (Salesforce.com), marketing automation (Marketo) and web-based reporting tools
  • Self-starter who desires to show ownership and commitment to the job
  • Organization skills and ability to prioritise numerous tasks, events etc
  • "Can-Do" approach to a wide and rapidly changing workload
  • Willingness and ability to accommodate different time zones
  • Willingness to work from time to time over extended hours in order to achieve goals set by immediate manager or demanded by key customers
  • Job entails up to 30% travel
128

Field Marketing Manager Resume Examples & Samples

  • Plan, build and execute the Cornerstone marketing plan to deliver high-impact, integrated campaigns to generate qualified leads, sales pipeline and market awareness in target segments
  • Collaborate with the key stakeholders to understand the market landscape and sales priorities in order to develop effective programs and tools
  • Measure and report on effectiveness of marketing programs and campaigns
  • Align marketing programs and activities with overall corporate marketing strategy
  • Effectively manage local agency relationships and ensure that they are delivering the targeted outcomes and returns as necessary
  • Collaborate with other local leaders to establish and develop thought leader and analyst relationships
  • Develop localized content to support our go-to-market strategy and messaging
  • Establish the Cornerstone presence within the relevant social channels
  • Manage local marketing budget
  • ...and being the rockstar you are, be willing to take on additional responsibilities as needed
129

Field Marketing Manager Resume Examples & Samples

  • University degree in marketing/communications or the equivalent in the area of business administration
  • 5 years working experience in a relevant area of IT, either with a medium sized vendor or gained in a reseller or distribution business
  • Some knowledge of the IT security market in terms of partners, customers and business processes would be a plus
  • Experience with CRM and marketing automation systems
  • Exceptional written and oral communication skills. German and English is mandatory. Polish a nice uplift, but not necessary
  • Excellent marketing execution skills
  • Your vision is strategic and commercial. However, you are a pragmatic doer, supporting sales goals
  • Well organized, with exceptional project management skills and the necessary judgment skills to prioritize in a dynamic and frequently changing environment
  • High level of diplomacy and the ability to build relationships across cross functional teams, gaining the necessary buy-in from key stake holders
  • Team oriented personality
130

Field Marketing Manager Resume Examples & Samples

  • Partner with regional sales leaders to establish marketing priorities that are aligned to sales priorities
  • Collaborate with channel marketing to build joint marketing programs and increase partner-sourced contribution to the business
  • Grow the database of targetable contacts in the right accounts, job levels and functions for the sales geography
  • Partner with the sales and customer advocacy teams to grow the pipeline of public customer references
  • Manage/track budget & spend while working with the marketing team to create a quarterly marketing investment plan for the region
  • Measure, analyze, and report on territory pipeline building activities to understand contribution to pipeline health and to evaluate marketing effectiveness/return on investment
131

Field Marketing Manager Resume Examples & Samples

  • Be able to ramp up quickly on Client products and business processes
  • Have strong self-motivation, with the ability to establish productive, collaborative relationships
  • Prioritize those crucial few actions to drive the Client business
  • Display solid business sense, with the ability to identify actions based on objective and subjective inputs
  • Have excellent inter-personal skills to work effectively in a team, and be able to communicate up through the executive level
  • Enjoy working closely with sales, sales leadership, and cross-functional marketing teams to drive Client goals
  • Reviewing large deals to ensure proper product positioning and pricing
  • Conducting sales facing events and training sessions to support new product launches
  • Providing direct sales team support on critical product issues
  • Ensuring pipeline volume is sufficient to achieve quarterly financial targets
  • Managing the Client seed unit program to drive customer adoption of Dell products
  • Staffing internal and external Dell events
  • Providing inputs to the product planning process, to include recommendations on product configuration, targeted product mix, and transition strategy
  • Driving Smart Select unit goals
  • You will have the opportunity to interface with multiple levels in the organization to make a business impact
  • The environment is dynamic and fast-paced, with plenty of opportunity to develop a broad understanding of the Client business
  • Challenges abound. There’s always an opportunity to improve a process, solve a problem, help someone close a deal, or provide critical input to make the business more successful
132

Field Marketing Manager Resume Examples & Samples

  • Create and contribute to value-based healthcare, outcomes content, and story development across the HIT portfolio of solutions and services. Work closely with the Directors, other field marketing managers and marketing communications to create and continue to evolve playbooks, market-facing content and training materials
  • Collaborate with all Health IT groups within Philips to ensure a cohesive plan and approach to market-facing events such as our Philips North America user summit, new product introduction and training events, and HIMSS
  • Generate demand for current and future solutions
133

Senior Field Marketing Manager Resume Examples & Samples

  • Own, plan and manage the service marketing mix across the HIT portfolio
  • Generate demand in new and existing markets for service offerings
  • Shape and develop markets
  • Manage and drive campaigns in respective geographies to promote products and solutions
  • Serve as a local market subject matter expert on the customer needs, value proposition and offerings, including maintaining a comprehensive understanding of the product portfolio, services, adjacencies and 3rd party partner portfolios
  • Support Product Managers and service leadership in the launch/introduction of new
  • Drive Business-Market Combination (BMC) business planning, in coordination with finance, sales, service, and BIU functions
  • Support Product Managers (PMs) in setting and adjusting local prices to maximize value capture
  • Implement and execute Market-to-Order processes, systems and communications to clear a path for order entry
  • Plan and execute sales and service training plans
134

Field Marketing Manager Resume Examples & Samples

  • Align with Zone Vice President and Field Sales Teams to assist in selling customers on key PASO initiatives; Priority Brand execution, Flavor initiatives , Sparkling Water development though Packaging D&A(new/ LTO), Account Specific Programming, local programs(LMO/ OBMs) and Cold Drink placement(BTG) opportunities. Have direct accountability (Volume/ Budget) for trademark ‘Development Programs&#8217
  • Establish strong working relationships within DPS to secure departmental support against key PASO initiatives. This would include participation in innovation meetings, launch teams, promotion teams, special events and ad-hoc activities
  • In conjunction with Customer and DPS resources (Field Sales/ Marketing), identify opportunities and develop market/account specific programming that supports overall corporate strategies and customer goals
  • Proactively identify and shepherd new opportunities through syndicated data and industry research
  • Provide field sales and key customers updates that interpret data/ provide assessment, identify opportunities, and initiate recommendations/ solutions for both existing and ‘developmental’ program markets
  • Bachelor’s degree from an accredited institution OR High School Diploma/GED and 5 years of experience in CPG Sales, Marketing, or related role
  • 3 years of experience in CPG Sales, Marketing, or related role
  • 3 years of experience using MS PowerPoint and Excel, to include PivotTables and vLookups
135

Field Marketing Manager Resume Examples & Samples

  • Support the revenue and pipeline goals of the region, aligned to the AVP quarterly objectives
  • Act as liaison between corporate marketing and the field; be the face of marketing to the field sales teams, and conversely communicate needs of the field back to corporate marketing
  • Identify, plan, execute and track a variety of regional programs including AppDynamics’-hosted events, AppDynamics’-sponsored forums/tradeshows, user group meetings and regional EBC meetings held in field offices
  • Contribute and verify content for rolling 90 day calendar of activities for the region
  • Work with Inside and Field sales teams to create and execute regional demand generation campaigns such as call downs, email blasts etc. Align with corporate marketing team to ensure consistent branding and messaging, as well as differentiated offers based on buyer personas
  • Develop a unified event and field marketing strategy spanning multiple geographies, customer segments
  • Coordinate all aspects of each event or activity - from venue to agenda and driving participation and follow up
  • Establish and proactively manage regional budget, being vigilant in tracking; evaluate results against goals and generate learnings for improvement
  • Identify new opportunities to sponsor events that are aligned with brand values and sales priorities
136

Field Marketing Manager, Ballast Point Resume Examples & Samples

  • Brand expert for the market, driving the brand on the local level; think strategically but with an eye for detailed execution
  • Work in conjunction with Marketing and Sales teams to execute marketing initiatives and develop a strong and consistent brand presence in the market
  • Responsible for managing the local marketing and promotional budget to effectively control costs while executing programs with the most impact to the business; play an integral part in all planning and execution of fiscal budgets for the market, providing regular reporting to the VP Marketing and RSM on budget status
  • Coordinate and execute events in the market (beer festivals, beer weeks, tap takeovers) with help of sales team
  • Know the necessary compliance issues and the local/state marketing and advertising laws for the market
  • Support Ballast Point national events and campaigns in assigned market (GABF, Victory at Sea Day, etc.)
  • Point of contact for all sponsorship opportunities within the market; work with VP of Marketing to identify best sponsorship investments and work with sales team & distributors to coordinate brand execution, co-op funding, and any activation. Ensure all sponsorships align with overall marketing strategy
  • Develop media relationships to drive PR opportunities within the market
  • Build a local network of key influencers and Ballast Point advocates within the community
  • Assist sales team with POS planning & execution; support POS ordering and planning to ensure right items are on hand to execute, ensure consistent brand standards are met at on and off premise accounts
  • Provide input to annual planning process in terms of business opportunities, needs, trends, competitive evaluation
  • Provide feedback from field on competitive activity, desired programs, requested changes for future programs and effectiveness of programs to brand marketing team
  • Bachelor's degree required, preferably in Marketing, Communications, Business or other related field
  • At least 5 years progressive experience in the alcoholic beverage industry or equivalent, preferably in field marketing or sales, as well as in-depth brand marketing and business knowledge
  • Ability to travel within market multiple times a month
  • Ability to work nights and weekends
  • Strong budget knowledge
  • Project management experience – ability to assess priorities and handle multiple deadlines
  • Strong communication skills – comfortable with public speaking and oral/written communication
  • Ability to thrive in a high-pressure environment
  • Must possess a clean driving record
  • Strong initiative; self-starter – able to work independently with minimal direction
  • Ability to be a relationship-builder; strong networking capabilities necessary
  • Leadership experience with the ability to lead and influence team members
  • Ability to maintain a positive attitude, especially in times of pressure
137

Client Solutions Field Marketing Manager Resume Examples & Samples

  • Responsible for following product categories: Displays (monitors and large format displays) and Client Peripherals and Responsible to drive KPIs Attach programs with regional sales and leadership (training, enablement, events)
  • Responsible to participate on all key events in the country, presenting Dell Displays (monitors), coordinating needs and requirements between CS team and DCP PLM team
  • Responsible for Channel Enablement and partner training for defined product categories
  • Applies broad knowledge of company’s product capabilities and competitive environment to identify new growth areas and winning strategies for assigned product categories
  • Prepares analysis and evaluation of key market data and customer requirements to define product strategies and identify product opportunities to expand market share for Dell monitors
  • Helps marketing and product marketing manage product launches to ensure sales force readiness and optimize P&L impact of product transitions. Manages product launches to ensure sales force readiness. Adjusts product marketing communications and materials to respond to changing market/customer demands and expectations
  • Conducts competitive analysis to determine appropriate positioning in competitive environment and continually keeps up to date with market trends and the competitive landscape and tailors marketing messages accordingly to drive Dell’s market positioning
  • Undergraduate degree and 8-10 years relevant experience. Graduate degree preferred
  • Senior leadership level presentation skills
  • Advanced organizational agility with the ability to engage across all levels of Dell and with external partners
138

Field Marketing Manager Resume Examples & Samples

  • Develop, optimize and execute integrated marketing and sales enablement programs to drive conversions and accelerate velocity in each stage of the demand and sales funnel
  • Define program objectives, target audiences, messaging, strategy and calls to action and offers; design the optimal marketing mix of deliverables, events, and cross-functional marketing support
  • Craft messaging and positioning materials that convey industry leadership and spearheading trends
  • Ongoing management and execution of high-impact marketing and sales enablement programs including goals, timelines, metrics, results and feedback/improvements
  • Work closely with sales leadership and sales reps to identify target accounts, develop attack plans and close the loop on outcomes
  • Engage with sales and marketing teams to coordinate, communicate and optimize the impact of marketing activities
  • Tracking, measuring and reporting outcomes is a large part in the success of this role (proficiency in Salesforce.com is required)
  • Excellent copywriting skills
  • Project and timeline management
  • Executing successful B2B demand generation programs
  • Demonstrated proficiency in Pardot (or other marketing automation tool) and Salesforce.com
  • Solid understanding of Account Based Marketing activities, metrics, and best practices
  • Demonstrated knowledge of inbound and outbound demand generation program, creation, execution, measurement, analysis and reporting
  • Demonstrated results in improving the full marketing and sales funnel conversions
  • Multi-touch attribution reporting a plus
139

Field Marketing Manager Resume Examples & Samples

  • Responsible for the Verizon brand positioning within the UK market
  • Acts as the primary marketing liaison into the sales teams within the UK. Works directly with sales executives, management and their regional teams to drive campaigns and programs for building sales pipeline and closing business
  • Creates the marketing plan and strategy for all customer and prospect segments. Execute and delivers demand generation and business development programs that lead to enhanced funnel volume and account penetration
  • Plans and executes all field marketing programs, campaigns and events to drive brand awareness and demand generation across all sales segments and key verticals
  • Implements quarterly campaign cadence and execution, and works across the organisation to prioritise focus areas and operationalises campaigns for all segments in-country
  • Responsible for lead reporting and follow up for all campaigns driven internally or through external telemarketing agencies
  • Responsible for developing and driving pipeline of reference and case studies across UK and IRE. Works with Strategy team to execute
  • Conducts annual segmentation for the UK market, in close collaboration with the EMEA marketing strategy team
  • Works with the EMEA campaigns team to devise and implement all global and EMEA integrated marketing campaigns
  • Executes all in country influencer programs and account based marketing activities for the largest accounts
  • Develops key relationships with key technology partners in country. Ensures sales teams are knowledgeable on partner propositions
  • Work closely with EMEA campaigns team to plan and execute all in country web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Maintains the UK website and content
  • Maintains and improves all country customer contact data within core marketing and sales systems to underpin all marketing activities. Drives continual data improvement programs
  • Maintains country specific (in-language) social media presence
  • Ensures that the organisation’s brand and identity is adhered to in campaigns launched in-country
  • Manages marketing budgets, forecasts, evaluates, measures and reports on strategy effectiveness and ROI
  • Conducts regular field marketing reviews to align marketing strategy with tactics and ensure effective execution
  • This role is broad in nature and requires significant expertise across a number of key marketing and business functions
  • Broad sales or marketing experience, preferably in a field marketing, marketing communications or sales role
  • Extensive knowledge and understanding of the UK market, as well as emerging global trends and issues in the Enterprise segment
  • Demonstrated skills, knowledge and experience in the design and execution of marketing and communications activities to drive business objectives
  • Experience developing and managing budgets
  • Proven ability to design and implement strategic plans; outstanding analytical skills; Lean, Agile and creative experience preferred
  • Experience in managing cross functional teams to deliver results
  • Track record at working with and delivering results through marketing agencies
140

Senior Field Marketing Manager Resume Examples & Samples

  • Responsible for the Verizon brand positioning within EMEA markets. Own the Verizon’s brand and identity in-country
  • Is the primary marketing liaison into the sales Managing Directors within EMEA. Primary responsibility for creating and executing the marketing plan within all primary markets in Europe
  • Works directly with sales leaders and their regional teams to drive campaigns and programs for building sales pipeline and closing business
  • Works with the EMEA campaigns team to devise and implement all B2B integrated marketing campaigns with the aim of acquiring and retaining customers
  • Responsible for lead generation strategy and execution. Management of external telemarketing agencies, governance and reporting back to the business
  • Implements quarterly campaign cadence and execution. Works across the organisation to prioritise focus areas and operationalises campaigns for all segments in-country
  • Supports the strategic planning, execution and oversight of all field marketing programs in support of driving awareness and demand generation across all sales segments and key verticals in EMEA
  • Responsible for program management, analysis, tracking and reporting for strategic marketing initiatives
  • Responsible for developing and driving pipeline of reference and case studies across EMEA. Works with Strategy team to execute
  • Works closely with the EMEA marketing strategy and EMEA campaign leaders to develop the EMEA marketing strategy that aligns with global strategy and supports sales objectives
  • Positions the key marketing campaigns and initiatives from alliance and technology partners
  • Works closely with demand generation team to plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns. Plan, execute, and measure experiments and conversion tests
  • Works closely with EMEA strategy team on account based marketing for the largest accounts and in country influencer programs and activities
  • Designs, builds and maintains country specific (in-language) social media presence
  • Maintains the country websites
  • Works with global teams to develop best in class customer and prospects contacts database to underpin all marketing activities
  • Works with EMEA marketing strategy and global data teams to create and implement world class customer contact data strategy. Holds the rest of the business accountable for data programs to ensure the success of all marketing activities
  • Manages EMEA field marketing budgets and reports regularly on strategy effectiveness and ROI
  • Leads field marketing operations reviews to align marketing strategy with tactics and ensure effective execution
  • Broad sales or marketing experience, preferably in a field facing or marketing communications/strategic marketing role
  • Extensive knowledge and understanding of the EMEA market, as well as emerging global trends and issues in the Enterprise segment
  • Strong project management skills and an ability to develop and deliver campaigns and programs within a very high velocity, shifting environment with associated analytical tools
  • The ability to develop customer focussed value propositions for vertical markets including Retail, Financial Services, Manufacturing and Media & Entertainment
  • Demonstrated skills, knowledge and experience in the design and execution of content marketing programs to drive business objectives
  • Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel
  • Strong understanding of current digital/online/offline marketing concepts, strategy and best practices
  • Highly creative with experience in identifying target audiences and devising integrated campaigns that engage, inform and motivate
141

Field Marketing Manager Resume Examples & Samples

  • 5-10 years marketing experience, 5+ years leading regional demand generation for high-growth enterprise high technology, software or Software-as-a-Service companies
  • Demonstrated ability to design and execute high-impact demand generation and cross-sell programs and plan
  • Experience working with partners
  • Experience putting together and managing a marketing budget
  • Excellent communications and interpersonal skills and ability to articulate marketing considerations to top executives
  • Advanced experience in designing programs that maximize the capabilities of marketing automation software, preferably Pardot and Drupal. Also, experience with Marketo, HubSpot, Infusionsoft, Eloqua, ActOn etc., are also desirable)
  • Advanced knowledge of using Salesforce.com for campaign tracking, performance reporting, and dashboard creation required
142

Senior Field Marketing Manager Resume Examples & Samples

  • Develop a unified event and field marketing strategy spanning multiple geographies and customer segments
  • Support the revenue and pipeline goals of the region, aligned to the sales leader quarterly objectives
  • Passion for understanding the buyer’s journey and then designing and implementing programs to successfully progress down the funnel/pipeline
  • Act as liaison between corporate marketing and the field; be the face of marketing to the field sales teams, and communicate needs of the field back to corporate marketing
  • Identify, plan, execute and track a variety of regional events including AppDynamics’ hosted events, AppDynamics’ sponsored forums/tradeshows and user group meetings
  • Create and execute account-based marketing strategies within designed framework aligning to sales needs and goals
  • Arm sales teams with tailored templates, emails and copy to leverage in customer outreach
  • Create and execute regional demand generation campaigns such as webinars, emails and digital. Align with corporate marketing team to ensure consistent branding and messaging, as well as differentiated offers based on buyer personas
  • Ensure timely lead routing and follow up with local teams to track success metrics
  • Establish and proactively manage regional budget, being vigilant in tracking; evaluate results against goals (ROI) and generate learnings for improvement
143

Senior Field Marketing Manager Resume Examples & Samples

  • Responsible, in partnership with the product line Sales Managers and VP of Sales, to develop field marketing initiatives in order to generate demand for Beckman Coulter Life Science Automation and Genomics solutions
  • Gather detailed regional and product line specific market intelligence from customers and the sales organization to
  • Scientific qualification at degree level of Bachelor’s or above required
  • MBA qualification preferred
  • Bachelor’s degree- 14+ years of experience
  • Master’s degree- 12+ years of experience
  • Doctoral degree- 9+ years of experience
  • At least 5 years’ experience in sales and/or marketing management in the scientific market (experience involving capital equipment would be beneficial)
  • High flexibility and autonomous work methods, confident navigation in dynamic environment
  • Ability to lead by persuasion and influence
  • Demonstrated strong written and verbal communication skills in English
  • Experience of working within a global, multi-cultural, matrix organisation
  • Willing to travel regularly (approximately 40-50%)
  • Successful candidate will live within reasonable driving distance to major metropolitan area and airport
144

Field Marketing Manager Resume Examples & Samples

  • Two years experience managing internal communications for a brand or agency
  • Superior writing skills
  • Experience liaising with senior executives
145

Senior Field Marketing Manager Resume Examples & Samples

  • She/he is responsible for being the expert on marketing vehicles (channels) and their effectiveness to attract, engage and retain key customers of Platts products and services on a regional and/or global scale
  • She/he will be closely aligned with the Platts sales team and is responsible for ensuring that they have the marketing tools necessary to achieve their sales revenue targets
  • She/he has the ability to analyze data to provide insight into the financial impacts of marketing activities
  • Success in this role relies on the ability to build collaborative relationships at multiple levels internally. A positive, upbeat approach and the ability to manage a number of simultaneous tasks and projects whilst remaining calm and focused are also key factors to successful performance
  • Launch and manage specific marketing programs following established process, brand standards and standards for quality as expected at Platts. This includes copy writing, project management, negotiations, budget reconciliation, internal communications and making adjustments as necessary
  • Ensure that A/B testing is done when and where appropriate for email campaigns, landing pages, etc
  • Taking specific responsibility for tracking spend by program and work with Product Marketing Managers to ensure programs are completed within budget
  • Work with product marketing managers and finance to manage the program marketing budget
  • Working with program managers to ensure that the project is done on time and performance measured
  • Understand and navigate the CRM tool to understand the progress of a program from a sales perspective. Includes pipeline development, pipeline acceleration, close/won ratios etc
  • Assist product marketing to create customer case studies, collateral , testimonials, proposals and sales presentations to help solve specific customer problems
  • Create an annual marketing plan that demonstrates the programs alignment to the priorities of the business. Clearly indicating marketing’s contribution to the business
  • Implementing internal communications that keep key stakeholders up-to-date on individual programs and activities. Attend and actively participate in regular meetings with sales, product marketing and program managers
  • Ability to lead planning meetings to establish shared vision for Marketing Programs with key stakeholders, e.g. Sales and Editorial
  • Educational Requirements-Bachelors Degree in a related field (Marketing degree a plus)
  • Proven ability to design and implement campaigns involving integrated multi-touch campaigns that involve the marketing of thought leadership assets along with a problem/solution approach
  • Expertise in balancing the desires of the stakeholders with the needs of the Platts business and the specific objectives associated with the marketing programs
  • Knowledge of marketing products/services to the energy industry a plus
  • Experience within complex matrix structure often involving global stakeholders in various departments
146

Field Marketing Manager Resume Examples & Samples

  • Create and successfully drive awareness, adoption, and usage of Autodesk tools and platform through innovative and effective marketing programs, including events and tradeshows, webinars, online marketing campaigns, lead generation programs, promotions, etc
  • Plan, develop, and execute marketing strategies, campaigns and budget to targeted students and teachers, academic related decision, the young with a penchant for designing and making throughout NA
  • Work closely with Sales, BSM teams, PR, Engagement, and other functional dept to achieve business goals
  • Act as a contact between the customer and other functional teams to drive close collaboration, improving upon our customer feedback loop and testing into other outreach opportunities
  • Work closely with graphic designers, brand and marketing leaders, product teams, and legal/compliance to deliver campaigns on time
  • Analyze performance of content, email, and other campaign metrics to inform marketing decisions. Prepare and distribute reports on campaign performance to team and management
  • Collaborate and support the wider AEX team effectively as needed to achieve strong execution in programs and campaigns per quarter
147

Midwest Field Marketing Manager Resume Examples & Samples

  • Develop local marketing and sales-building plans that successfully attract trade area consumers and build loyalty in emerging traditional Midwest markets
  • Develop non-traditional strategies (by business unit), LSM toolkits, training and implementation, along with leading as the internal expert for campaign launches
  • Collect consumer data and trade area insights to educate partners on key areas of opportunities
  • Advise and partner with key franchise owners and operators on how to activate local store marketing toolkit tactics
  • Partner with franchise owners and Jamba Field Marketing to lead and support promotional/ traffic driving programs, local advertising campaigns, public relations activities, offsite event planning and executing, digital marketing, in-store marketing events and grassroots marketing efforts
  • Coordinate new store openings with franchises to maximize sales potential in trade area
  • Travel to territory to build relationships with franchise owners/ operators and gain deep understanding of trade areas
  • Collect and report field feedback & POS/redemption tracking on marketing initiatives
  • Collaborate with Jamba Juice Field Marketing to develop appropriate region-specific LSM programs and tools
  • Ensure national and local marketing information is effectively communicated to assigned franchise operators
  • Re-enforce usage of standardized creative & tools
  • Coordinate development and approval of any new creative to maintain brand standards
  • Primary point of daily contact for franchise owners & operators for marketing
  • Act as liaison between Franchisees and Jamba Juice marketing to ensure ideas, suggestions and feedback are received, considered and responded to appropriately
  • Communicate with territory constituents on a regular basis to learn the business and ensure consistency across stores/ markets
  • Monitor and ensure appropriate spending of local marketing funds
  • Lead marketing meetings and planning when appropriate
  • Bachelor’s degree from four-year college/university with 5+ years traditional & non-traditional field marketing experience in the restaurant industry (franchise experience preferred)
  • Hands-on experience in strategic planning with a focus on building the brand and store level sales in emerging markets
  • Proven experience in the planning and execution of local store marketing
  • Strong grasp of key marketing and communications principles including consumer insights, strategy and promotion
  • Strong written and verbal skills and ability to interface effectively with franchise owners with ability to influence decision making using consumer and business insight to drive rationale
  • Significant experience with PowerPoint, Word and Excel
  • Ability to prioritize and manage multiple projects simultaneously
  • Willing to travel up to 40% throughout full Midwest territory
148

Senior Field Marketing Manager Resume Examples & Samples

  • Collaborate across the business-market-combinations (BMC) to activate the business potential and drive markets to increase funnel, orders and market share
  • Bachelor’s degree required. MBA, MSc or equivalent preferred
  • Total 10 Yrs+ experience with minimum 5 years sales or business management experience within a country or regional market organization (not a global headquarters function like this role is)
  • Preferably solid experience in the Healthcare sector. Ideally in mature and emerging markets, and/or having served customers in two or more cultural domains
  • Impactful track record of strategic initiatives brought to business results, making use of strategic planning skills and a high commitment to delivery and deadlines. Think in business terms and financial as well as clinical value
  • Think critically and analytically, yet creatively alike with clear strive to inspire and couch our local and regional sales & marketing teams to take right steps at right time
  • People intelligence and empathy—you can work in a collaborative and constructive way with a wide array of personalities, skill sets, and experience levels
  • Fluent in English, verbal and written, to succeed all aspects of negotiations well
  • Ability and flexibility to travel abroad frequently
149

Field Marketing Manager Resume Examples & Samples

  • Develop marketing strategy by collaborating with National Director of Field Marketing & Sales and other Field Marketing Managers (FMM) on national promotions and regional brand & catering business initiatives
  • As a team, analyze market research through social channels, corporate, medical, tour and travel and convention events, and help develop unique marketing strategies and operations tactics and execute those plans
  • Develop specific intensified plans for under-performing (priority) restaurants with follow through and follow up
  • Create and execute New Restaurant Opening plans – plan all pre-opening events and schedule follow up assessment for marketing at 30-45 days after open – and develop a post-open marketing plan
  • Manage Area Catering Sales Manager by supporting, guiding and coaching those within their territory
  • Actively pursue and secure partnerships with third party partnerships (Chambers/Professional Associations/Event Planners) to establish repeat and referral business, along with B2B cross promotional opportunities
  • Accountable for accurate use of regional budget: actual spend, invoicing, forecasting, travel and all other expenses
  • Understanding of advertising and public relations with an ability to develop media value-added opportunities
  • Capable of working with and rallying multiple departments/partners around common goals
  • Experience with web-based programs and Microsoft Office
  • Proven ability to build relationships and gain credibility in areas beyond defined scope of work
  • Ability to work a flexible schedule which may include evenings, weekends and holidays
  • Travel around 50% is required throughout assigned territory and occasional requirements to corporation meetings
  • Must possess a valid driver’s license
  • This is a home office-based position
  • Minimum of 3 years of experience in marketing or advertising is required. Experience in hospitality, retail or restaurant desired
  • Bachelor’s degree or an equivalent combination of education and experience required
  • Experienced in “grassroots marketing,” regional partnerships / events, traditional and new advertising outlets, creating buzz without discounting
150

Field Marketing Manager Resume Examples & Samples

  • Marketing Solution (Market to Order)
  • Think, write, and speak in a structured, concise, and persuasive fashion
  • Self-edit own work. Perfectionist streak. Scrutinize own work products
  • Keep many balls in the air at the same time. Prioritization and simplification skills
  • Think in business terms and financial value. Be drawn to compete/win in the market
  • Ability to empathize with customer’s situation, reflect it to internal teams in written and verbal form
  • Think critically and analytically. Can quantify (using MS Excel) what is/isn’t working
  • Promotable in future years as experience and impact in the domain grows
  • Ability to influence with MS PowerPoint, using concise text, numeric analysis, and visual metaphors
  • Ability to communicate using MS Word, reducing complex topics to a persuasive structure
  • Craft an easily digestible “story” and value prop, one that can be flexibly deployed
  • People intelligence. Can work in a collaborative and constructive way with a wide array of personalities, skill sets, and experience levels
151

Field Marketing Manager Resume Examples & Samples

  • Day-to-day execution, tracking and optimizing of field marketing programs and activities that meet K-12 GTM objectives, monitoring progress and return on investment (ROI)
  • Ownership of field marketing projects, including lead generation programs, email or social campaign coordination and execution, website and landing page maintenance, webinar coordination and client loyalty/experience program activities
  • Support fellow Field Marketing team members as needed with trade show/event coordination, alliance partner activities, and other department functions
  • Travel at least 1-2 times a year for annual company conferences (overall anticipated travel 10% of job requirement)
  • 3-5 years proven experience in Field Marketing, preferably in the education and/or technology arena
  • Experience setting up and deploying marketing programs and tactics, in particular social and email campaigns; advantage in having a working knowledge of acceptable delivery rates, open rates, click rates, etc
  • Proficiency in database management and list segmentation
  • Demonstrated strength with communication skills, analytical and problem solving skills, and short term and long term planning skills
  • Self-starter with ability to work independently, manage multiple projects and on an ad hoc basis with marketing managers and across departments
  • Flexible and able to accommodate and adapt to changing priorities
  • Adept at written and verbal communication
  • Well organized, with ability to anticipate needs based on campaign and communication calendars
  • Able to accommodate other points of view and accept feedback
  • Accustomed to working within budget requirements and adapting as needed
  • Minimum of a Bachelor's degree, preferably in Marketing or Communications
  • Previous experience in the education industry and e-learning technologies
  • Background in CRM and marketing automation systems, preferably Salesforce, HubSpot and/or Eloqua, including campaign tracking mechanisms
  • Working knowledge of lead scoring, lead nurturing and content marketing programs
  • Knowledge of Web analytics, including social media (e.g. Google analytics), and ability to translate those analytics into field marketing program improvements
152

Field Marketing Manager Resume Examples & Samples

  • Create, deliver, edit, and optimize diverse regional marketing materials that ensure that messages are supportive of and consistent with marketing strategies. Concurrently work with various stakeholders across business to collateral that target both industry and general business audiences. Compose and distribute compelling company announcements
  • Coordinate the content-creation side of all lead generation activities for the Americas region in conjunction with the global lead generation campaigns
  • Work with the operations and campaign team to determine event budget and manage expenses to that budget
  • Promote trends and topics relevant by trend-jacking Americas stories through public relations initiatives, researching media coverage and industry trends and managing regional/solution experts for quotes, angles, and authoring content
  • Drive and execute bigger picture large scale objectives and ensure all activity targets the right customer/client behaviors e.g. best practice back link building, SEO best practice, keyword utilization, etc
  • Work closely with the offline marketing and online marketing team as well as the IT/web team for seamless alignment that ensures coherent delivery of activities aligned to strategic objectives
  • Engage in rapid reaction and response to the fast paced changes within the organization such as changes in functionality, methods of engagement, etc
  • Build and leverage strong relationships with other marketing stakeholders to create technically accurate, compelling and creative content in a comprehensive variety of forms
  • Minimum 4 years of experience in a B2B marketing environment. Previous exposure to supporting software products is strongly desired as is extensive knowledge and a strong passion for social media and marketing. Account-Based Marketing experience is a plus including the use of technology such as Marketo and Salesforce
  • Masterful PowerPoint skills with a strong attention to detail that is highly organized and able to manage to deadlines in a fast-paced environment while producing top quality work product
  • Exceptional communication, writing and editing skills that distill complex ideas into easy-to-understand language, and in a variety of styles and tones dependent on marketing project objectives and distribution considerations
  • Ability to craft highly adaptable content which reflects company’s overall business and marketing objectives along with experience pitching, crafting, and placing content externally through guest blogging or op-ed development
  • Excellent problem solving skills balanced with both a creative and analytical focus
  • Strong multitasking capabilities that balance managing multiple projects and deadlines simultaneously while meeting deadlines
  • A collaborative mindset adept at interfacing with cross-functional teams (product marketing, event marketing, brand marketing, PR/AR and IR, legal, etc.)
  • Experience in a multi-cultural, global work environment
  • Experience with or familiarity with event management and sponsorships
  • The ability to travel 10% is required
153

Field Marketing Manager Resume Examples & Samples

  • Create, deliver, and optimize diverse regional marketing materials to ensure that messages are supportive of and consistent with marketing strategies
  • Create and establish automated marketing activities and processes to generate new leads
  • Deliver NICE messages and solutions by understating the right media coverage and industry placements
  • Coordinate the content-creation side of all lead generation activities for the DACH and East European markets
  • Drive channel enablement program to strengthen GTM via partners eco-system
  • Build and foster EMEA partner community
  • Promote trends and relevant topics by trend-jacking EMEA stories through public relations initiatives, social and managing regional/solution experts for quotes, angles, and authoring content
154

Field Marketing Manager Resume Examples & Samples

  • Support of regional demand generation, pipeline and revenue objectives
  • Create annual and quarterly marketing plans and targets for your sales region and annual and quarterly co-marketing plans with your top go-to channel partners in your region
  • Meet frequently with sales leaders, channel business managers, inside sales, and top reseller partners
  • Represent the overall marketing department and promote global programs, initiatives and launches in direct sales and channel partner meetings
  • Develop and implement brilliant tactical marketing programs to meet goals with product marketing, global programs, external influencers, and your field marketing peers
  • Design & execute 1:1, 1:few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
  • Manage regional program budget and execution including discretionary MDF with channel partners
  • Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner
155

Field Marketing Manager Resume Examples & Samples

  • Develop and implement marketing strategies using above and below the line channels and exploiting all appropriate digital opportunities
  • Contribute to content planning and writing for email, social & digital marketing
  • Manage the development and distribution of electronic materials using Marketo and Salesforce
  • Work with corporate campaign team to run CRM activity to create positive brand experience and drive re-engagement for lead generation
  • Work with sales team, identify target accounts, drive account based marketing initiative for upsell & cross-sell opportunities to increase sales pipeline
  • 6-8 years + marketing experience in managing events and digital marketing for a high-tech B2B company
  • Experience in utilizing social media and digital platforms for customer engagement, promotion for lead generations
  • Excellent communication with content creation experience and good writing skills
  • Strong leadership skills, able to lead new projects, result oriented and a team player
  • Experience in using Salesforce, Marketo and any CRM & marketing automation software would be an advantage
  • Highly proficient in Microsoft Office and good English Skill
156

Field Marketing Manager Resume Examples & Samples

  • Develop and execute measurable programs for different customer lifecycle stages
  • Research and build out budgetary requirements for marketing programs. Manage expenditures against budgets and continually improve ROI of programs
  • Help sales teams identify key decision makers or influencers in target accounts, design personalized campaigns to deliver value to customers
  • Manage the CRM system to ensure customer contacts are being captured and segmented properly for targeted campaigns; support CRM workflows to monitor program results and assign opportunities to sales
  • Manage the Marketing Automation system to deliver targeted messages to the different audiences across channels
  • Become knowledgeable about the competitive and market landscape and competitor go to market practices, and analyze market conditions
  • Compile and create content for marketing campaigns together with solution marketing and gained market intelligence
  • Create an event calendar and represent Fredhopper at industry events
  • Bachelor/Master degree in Marketing and Communications or a related field
  • Proven experience in marketing positions requiring extensive interaction with sales, cross-functional teams and partners
  • Proven experience in organizing marketing events
  • Strong analytical ability to gather information, understand the business impact and take appropriate actions
  • Excellent oral and written communications skills, including impactful presentation skills
  • Ability to develop marketing plans and creative campaigns
  • Excellent program, project and time management skills—highly organized with the ability to multi-task, prioritize, set and meet deadlines
  • Excellent understanding of how to measure and tune the effectiveness of marketing tactics
  • Experience in developing programs to build awareness, generate lead, convert prospects to customers, nurture existing customers and build customer advocacy
  • Experience in managing a Marketing Automation tool such as Marketo or Pardot
  • Understanding of how to segment the market and formulate strategies to target different profiles
  • Experience in using social media marketing tactics in a highly targeted way, engaging influencers and decision makers in ongoing conversations
  • Self starter with strong drive who mobilises people and gets things done
157

Field Marketing Manager Resume Examples & Samples

  • Ensuring that “no lead is left behind.” Everything is followed up on and tracked. No exceptions
  • Planning, executing, and following up on Sprinklr events and conferences/trade-shows in which we participate
  • Working with the corporate content marketing team to ensure that relevant content lands locally and is distributed within the markets for which you are responsible
  • Nurturing PR relationships and supporting campaign launches with local PR outreach
  • Holding sales accountable for leveraging marketing material and executing in support of marketing activities
  • Serve as the “voice of the customer” in helping to shape corporate marketing strategy and direction
  • Managing the regional budget, negotiating with vendors, and keeping the trains running
158

Field Marketing Manager, ANZ Resume Examples & Samples

  • Persuasive written and verbal communication skills
  • Ability to prioritize and delegate tasks to reach team goals and requirements
  • A solid understanding of established marketing practices
  • The people skills necessary to understand the needs of your customer base
  • Tracking the use of customer references through our internal database and assessing inventory versus demand
  • Serving as primary point of contact for internal and external customers, enabling you to successfully advocate the needs of your customers
  • Work with sales, partners & marketing to generate qualified sales leads using a mix of marketing programs, activities and events
  • Manage programs and leads to ensure optimal lead flow
  • In collaboration with the APJ Marketing lead, design, test and optimize campaign activities
  • Leverage tools, systems and processes to track the success of each program/quarterly plan
  • Ensure a closed loop process for all programs from planning, execution, follow up & reporting
  • Drive and support partner marketing activity as needed, in conjunction with APJ Partner marketing lead
  • Achieves goals successfully; constantly challenges self and others to deliver results; acts with a sense of urgency and seizes opportunities when they arise
  • Bachelor’s Degree – preferably in Business, Marketing or IT
  • 5-7 years of experience leveraging digital, social & public relations for customer advocacy programs including referral, outreach & high touch
  • Demonstrable ability to coordinate and manage customer meeting logistics
  • Proven ability in program development and flawless execution
  • A. required, preferably in Business, Marketing or IT; MBA a plus
  • 5-7 years of experience in a customer referral program or other customer outreach program
  • Strong familiarity with the software industry, especially B2B enterprise IT
  • Established program management experience
  • Able and willing to travel as required mostly within ANZ, and occasionally internationally
159

Field Marketing Manager Resume Examples & Samples

  • 8+ years proven leadership in managing and executing campaigns by objectives - ideally in a High Tech company within the enterprise software applications, SaaS, or CRM market
  • Experience in joint projects with Sales by establishing successful, long-term multiplier programs
  • A passion and proven leadership for delivering events that really differentiate
  • Strong knowledge and practical experience in Events Management, field marketing activities and demand generation
  • Ability to work well cross functionally
  • Strong communications and writing skills in Spanish and English (must have)
  • Travel required across Latin America and the USA
160

Field Marketing Manager Resume Examples & Samples

  • As the Field Marketing Manager, roll out of sales-focused marketing campaigns
  • Lead the execution of marketing campaigns and programs including email communications, webinars, digital marketing, calling campaigns, events, industry conferences and seminars
  • Drive marketing approaches to grow and accelerate revenue generation based on sales goals and current business focus
  • Communicate regularly with sales to ensure proper adoption, understanding and integration of marketing campaigns and programs
  • Collaborate with sales to improve follow-through and effectiveness of marketing activities
  • Create reports on territory pipeline building activities to help understand marketing contribution to pipeline health and to evaluate marketing effectiveness/return on investment
  • Contribute to developing and proofreading tailored content based on industry and business need
  • Involvement in writing, building and deploying outbound email communications to customers and prospects through our Marketing Automation Tool (Marketo)
  • Create marketing programs in Marketo and ensure data is properly prepared and loaded into Marketo
  • Maintain programs and campaigns within Marketo and Salesforce to ensure accuracy of data and related records
  • Grow the database of targetable leads/contacts in the right job levels/functions for sales using data.com within Salesforce
  • Assist with other field marketing activities as needed, such as lead management and cleanup, event coordination and follow-up
  • Minimal domestic travel required
  • Strong knowledge of marketing principles, practices, tactics, and tools
  • Strong knowledge of campaign/demand generation/go to market strategies
  • Experience driving consistent field adoption of marketing campaigns
  • Experience building strong relationships and trust with sales organizations
  • Excellent interpersonal skills; strong team player with ability to participate in cross-functional teams and interact virtually
  • Strong proofreading abilities
  • Experience with marketing campaigns tailored to specific industries (Hotels, Restaurants, Retail, Financial Services, Health Care, etc.) or business need
  • Experience with Marketo and Salesforce
  • Knowledge with HTML code as related to building emails and simple landing pages
161

Field Marketing Manager Resume Examples & Samples

  • Develop and mine content for the sales team to share with dealer clients
  • Develops and manages a plan and content calendar for evergreen messaging and content to be shared with sales and clients, as well as ongoing pulses of tailored content for individual regional, segment or seasonal needs
  • Partners with sales leaders
  • Build relationships and partnerships with sales team to integrate into their teams
  • Come up with creative and innovative ways to build the sales team’s expertise in our brand value proposition
  • Works with multiple agency resources and relationships
  • Partner with sales operations on how to get content to the field
  • Manages budget related to marketing activities
  • Support major dealer meeting initiatives with story development, content and messaging
  • Be available and able to respond reactively when there is a question or request from the field
  • 5+ years of experience in marketing/advertising preferred; experience within the automotive, media or technology industries preferred
  • Experience executing a wide range of marketing tactics – print, digital, web, direct mail, online, mobile/tablet, advanced targeting
162

Senior Field Marketing Manager Resume Examples & Samples

  • Oversee and drive demand generation and field marketing plans to support Veeva revenue objectives growing existing base and acquiring new customers
  • Own strategy, development, and successful execution of targeted marketing plans that include but are not limited to field events, user events, industry events/tradeshows, webinars, demand campaigns/nurture programs, executive roundtables, etc
  • Ensure alignment with corporate digital/demand generation programs (e.g., SEM/SEO, content syndication, digital advertising) and if necessary localize to extend reach or impact
  • Work closely with sales teams to craft account-level marketing plans for top strategic accounts and partner relationships
  • Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
  • Ensure effective and efficient two-way communication between Veeva field marketing and sales teams
  • Work cross-functionally across the marketing organization to oversee the timely execution of demand generation and field marketing plans, aligning with product marketing on content plans
  • Track and measure demand-to-close metrics across demand generation and field marketing programs, optimizing resources against objectives and budget
  • Manage relevant agencies and 3rd parties in the execution of programs
  • Leading, managing, and building a virtual team of demand generation and field marketing resources
163

Field Marketing Manager Resume Examples & Samples

  • Onsite management of events
  • Development of marketing materials (invites, landing pages)
  • Electronic survey creation
  • 25% Travel
  • Bachelor’s Degree required
  • 5-7 years Marketing experience preferred
  • Understanding of account-based marketing
  • OEM/Channel experience preferred
  • Strong knowledge of Microsoft Excel/Office
  • Salesforce/Marketing Cloud knowledge a plus
164

Field Marketing Manager, Japan Resume Examples & Samples

  • Motivated self-starter who thrives in a fast-paced environment, with a natural curiosity to learn and to explore
  • Experience with developing, executing and tracking results tied to integrated, multi-touch marketing plans
  • Extensive field marketing in a complex organisation
  • Data-driven and familiar with marketing metrics
  • Decisive, agile, and iterative; easily able to shift gears between thinking and doing
  • Ability to motivate, empower and inspire cross-functional teams
  • Strategic thinking and ability to develop complex marketing programs from inception
  • Proficiency in basic office tools such the MS Suite, Keynote, Google Apps and SFDC. Working knowledge of Eloqua is a plus
  • Travel 15-20% within territory required; quarterly travel to APAC HQ is necessary as well
  • Bachelor's degree required: Major in Marketing or Communications preferred
165

Field Marketing Manager Resume Examples & Samples

  • Bachelor Degree required, MBA preferred
  • Minimum of 8 years of marketing experience working with sales organizations and partners
  • Strategic planning and execution
  • Analysis and analytical skills
  • Strong communication skills in working closely with sales leaders and channel partners
  • Sales and market analysis
  • Cross-functional collaboration
  • Solid presentation and budget abilities
  • Strong analysis and decision making abilities
  • Strong sense of ownership and desire/ability to exceed expectations
  • Salesforce.com experience a plus
  • Travel Required
166

Regional Field Marketing Manager Resume Examples & Samples

  • Develop the regional field marketing plan to support sales objectives and assist in growing the Akamai customer base in France
  • Research, recommend and drive targeted marketing plans to bring together corporate programs and regional opportunities, including but not limited to field events, press and analysis relations, direct marketing programs, industry events/tradeshows and the development of sales tools/case studies
  • Ensure effective and efficient two-way communication between Akamai Corporate Marketing and local Field Marketing
  • Liaison with local PR agency to develop and execute integrated marketing activity
  • Efficiently work cross-functionally and within virtual teams to oversee the timely execution of the marketing plan
  • Ensure all activities achieve Akamai standards and remain within budget
  • Liaison with the lead development team to ensure there is alignment between the field marketing activity and lead follow-up
  • Forecast, evaluate, measure and report on marketing campaign effectiveness and ROI
  • Ability to build relationships with diverse teams and internal organizational cultures
  • Act as a marketing advisor and business partner for France to the VP and General Manager for the Southern Region
  • Ability to articulate strategic initiatives into a message/position that is meaningful and relevant to the local customer, prospect and media
  • Experience in delivering effective B2B lead generation marketing campaigns, including but not limited to seminar events, webcasts, and direct email and online marketing campaigns
  • A strong background and track record in digital marketing activities, preferably in a B2B environment
  • Proven ability to work in a demanding fast paced environment and manage a high workload
  • Able to travel when required
  • Bachelor's Degree in Marketing and Communications, or other related field
  • Minimum 5 years experience in a field marketing programs role in a technology forward company
  • Native Level French and Business Level English
167

Field Marketing Manager, West Resume Examples & Samples

  • Drive the marketing for Check Point in the Region
  • Execute and implement Check Point’s vision and strategy in the region
  • Build a dedicated marketing plan to help generate triple digit pipeline growth
  • Manage local marketing resources and budgets efficiently
  • Work closely with strategic partners to build and execute joint marketing activities
  • Build integrated marketing campaigns to target new prospects in the enterprise space
  • Organize and execute marketing events targeted at system integrators and end users such as seminars, webinars, etc
  • Support and execute lead generation and awareness campaigns like banner advertising and direct mailings
  • Monitor lead follow up and conversions to opportunities in order to build healthy pipeline
  • Implement social media tools to enhance communication with prospects and customers
  • 4 to 7 years of work experience with a proven track record in field or channel marketing
  • Proven track record in developing and executing integrated marketing campaigns
  • Excellent writing proficiency, interpersonal skills and presentation skills
  • Must be self-motivated and highly organized, with demonstrated project management skills and a keen attention to detail
  • Willing to travel up to 40% of the time
  • BS/BA in Marketing or related field
168

Field Marketing Manager Resume Examples & Samples

  • 4-6 years of experience dedicated to social media and/or digital media focused on top-tier consumer brand marketing or retail brand
  • Experience in customer communications role (e.g. email marketing, direct mail marketing, or live call marketing)
  • Experience in marketing analytics and guiding a course of action
  • Experience developing and executing integrated marketing
  • Experience with automotive a plus
  • Demonstrated experience in building relationships with regional retail marketing leaders, General Managers and/or store personnel
  • Experience evaluating digital marketing performance and consulting on digital optimization plans
  • Demonstrated experience building marketing plans and executing marketing plans
  • Knowledge of functionality of digital content strategy and website conversion tracking tools
  • OEM Brand compliance knowledge
  • OEM Co-op knowledge and how it works
  • Training experience; teaching and mentoring other dealership personnel in use of digital tools
  • Knowledge of local influencer marketing through social and other channels
  • Experience planning and executing digital programming that supports key areas of brand outreach – ranging from influencer programs, to paid media programming, to CRM and support of offline retail & sponsorship marketing activities
  • Has functioned in a project management of digital marketing – ensuring delivery of activations on time and within budget, managing the agency partners and other internal/store-level teams
  • Has demonstrated advanced knowledge of social platforms, web platforms, specific rules of engagement for brand/advertisers, general platform policies
  • Has exhibited thorough understanding of digital marketing practices (e.g. mobile, social platforms/APIs, third party listening, publishing and vendor-specific toolsets)
  • Has come to understand web-build processes and has familiarity with SEO, advanced knowledge of social CMS tools, social listening, social APIs, social vendors, mobile technologies
  • Has demonstrated fluency with research/organic search techniques/methodologies and application supporting development execution/optimization of brand campaigns
  • Has functioned in a project management role, managing deliverables against social strategies
  • Devising plans for optimized performance across channels in real-time, working closely with Sonic channel managers and in support of store GMs
  • Great communicator
  • Strong teamwork skills
  • Understands multi-channel marketing and the points of integration between social and digital touch points
  • Coordinates with the Sonic Digital Team members to ensure integration of stores’ social and digital media programming with the respective store digital properties
  • Knowledge of web and mobile functionality, user experience, ecommerce and web analytics
  • Collaborates with other internal teams (SEO, web, events), contributes leadership to promote best-in-class in class thinking and delivery of plans
  • Helps ensure cohesive information as it relates to store-level marketing across all channels - integrated marketing
  • Creates, guides, delivers strategic social planning and programming (social content, strategy/communication plans, social marketing/experiences, programming plans, competition and category research, social consumer insights/trend audits)
  • Responsible for ensuring agency and supporting team delivers on agreed social KPIs and goals for each store
  • First point of contact for the GMs in answering questions about our social media, CRM, and digital strategy and approach and plans as they are executed at the store level, collaborating and communicating closely with Sonic channel managers
  • Ensure content/messaging across all channel platforms is on brand, optimized for best creative approach and that the brand voice and content addresses the ethos of each social platform
  • Expertise in social media paid strategy, analytics and execution; experience with paid tools and social paid media buying and optimization (e.g. Facebook PowerEditor; Facebook and Instagram Reach and Frequency)
  • Knowledge of and experience with key social vendors (e.g. Netbase, Sprinklr, Crimson Hexagon, etc.)
  • Tracks delivery of social-content publishing schedule; collaborates with local-marketing team to ensure social is integrated with on-site dealership marketing activities
  • Activate local marketing events, by ensuring social assets are captures and published on time and to right platforms
  • Help ensure that local marketing social/digital/CRM efforts are pitched to the local media to drive incremental visibility for store marketing
  • Is responsible for social reporting/analytics (social insights, data, listening, search data), partners with analytics team to ensure KPIs/goals are met
  • Creates, operationalizes and manages campaigns and content plans
  • Displays excellent project management, problem solving, interpersonal skills presentation skills
  • Reviews and reports on total campaign effectiveness to internal channel owners, to help support optimization and best practices across all channels. Works with channel marketers and agencies to obtain performance data to support this process
169

Field Marketing Manager Resume Examples & Samples

  • Bachelors Degree in marketing, communications or related field
  • Minimum of 5 years of field marketing experience with proven results. Restaurant/Hospitality industry preferred
  • Strong Restaurant Operations background desired
  • Team player. Working with marketing team, home office, VPs, Supervisors and restaurant GMs and staff
  • Ability to be flexible in a fast-paced environment
  • Strong project management skills and organization. Able to multi-task and meet aggressive deadlines
  • Passion – able to inspire and motivate team members to be better
  • Effective coaching and teaching skills
  • Analytical capabilities including financial P&L and general accounting and finance practices
  • Strong computer skills that include proficiency with Microsoft Office Suite applications, Internet and Adobe Illustrator
  • Creativity and Outside the Box thinking
  • Travel (approx 50%) and work irregular hours when necessary
170

Field Marketing Manager Resume Examples & Samples

  • Increase Adoption & Participation for Marketing Tools
  • Attain Lead Generation Targets
  • Increase Adoption & Participation for Marketing Campaigns & Programs
  • Execute Local Events
  • Increase Awareness Internally and Externally to Promote Usage of the National Business Referral Program
  • Host internal and external events (Learning, Hospitality, Web) and measuring the outcome in terms of ROI
  • Conduct new hire training sessions to review all available marketing tools, content, campaigns, and programs
  • Bachelor’s degree with 6+ years of relevant work experience or Master’s degree with 4+ years of relevant work experience
  • Experience with sales and marketing automation systems Salesforce and Marketo
  • Experience with Data, Voice, Cloud & Managed Services Preferred
  • Self-motivated, innovative, collaborative, multi-tasker, creative and analytical
  • 5 years’ of marketing related experience
  • Prior field marketing experience with an IT/Telecommunications organization
171

Senior Field Marketing Manager Resume Examples & Samples

  • Program strategy, development, execution, budget management, and analysis within the Media industry segments leveraging tools such as Akamai’s marketing automation platform (Marketo)
  • Deliver effective lead generation marketing campaigns, including but not limited to email nurture programs, large tradeshows, Account Based Marketing strategy and tactics, field events, webcasts, digital marketing campaigns, and direct mail
  • Leverage compelling content, offers, and product promotions, to drive demand and interest within target segments using the latest B2B Marketing technology innovations
  • Embrace a data driven approach with reporting and analysis of program and tactic effectiveness
  • Work cross-functionally with key stakeholders– Marketing Operations, Product & Industry Marketing, Global Campaigns and Programs, Corporate Marketing, Sales, Public Relations, Analyst Relations, Product Management, Web & Creative Services– to develop, execute, analyze and refine programs
  • Articulate Akamai’s brand attributes and ensure they are consistently incorporated into all marketing programs and creative vehicles
  • Act as central resource for the Americas Media Marketing team for coordination and dissemination of information of cross-divisional and regional initiatives
  • Education: BA/BS
  • Minimum of 10 years’ experience in a B2B high-tech marketing role
  • Experience in the Media & Entertainment industry
  • Experience marketing technology solutions
  • Proven ability to work in fast-paced, “start-up” environment and mange workload effectively
  • Strong interpersonal skills; ability to work effectively with senior management
  • Proven ability in pipeline management and acceleration strategies
  • Experience in Account Based Marketing initiatives
  • Understanding of CDN market
172

Field Marketing Manager Resume Examples & Samples

  • Manage integrated marketing campaigns to attain enterprise lead targets and revenue goals; designing program components, deliverables, offers, metrics, timing and flow
  • Work with Marketing Director and core stakeholders including marketing, product marketing and sales leaders to creatively and effective plan and execute all aspects of events - project managing from beginning to end including all logistics, onsite execution and post event analysis for our participation in tradeshows, conferences, sales meetings, customer and partner events
  • Develop and execute event strategies and tactical plans within budget guidelines and under strict deadlines
  • Be a strong and effective ambassador at events, creating impactful customer experiences and driving successful customer acquisition and brand positioning
  • Report program efficiencies based upon performance & ROI metrics; apply marketing intelligence to optimize programs accordingly and establish prospect profile(s)
  • Supervise day-to-day project management of marketing programs to ensure work is executed against approved program objectives, requirements and timing
  • Maintain and enhance closed-loop marketing database utilizing Eloqua and Salesforce.com
  • Organize online event logistics, including pre-event preparation (presentation materials, speaker prep, partner participation, support collateral, email campaigns) and post-event follow-up and analysis
  • Execute campaign management in Eloqua; implementing campaign logic & segmentation and measuring and reporting on program performance
173

Field Marketing Manager Resume Examples & Samples

  • Collaborate with sales & marketing to generate qualified sales leads using a mix of marketing programs, activities and events
  • Engage sales organization with appropriate programs to territories across India
  • Manage program and event leads to ensure optimal lead flow
  • In collaboration with the APJ Marketing lead, design, test and optimize campaign activities Support tradeshow program and regional event activity
  • Leverage tools, systems and processes to track the success of each program
  • Interface with Country Manager when needed should APJ Marketing Lead be unavailable
  • Support partner activity as needed, in conjunction with APJ Partner marketing lead Self-starter with an ability to drive to results
  • Be effective and reliable to identify potential issues and escalate things to your manager and/or discuss with CM
  • Possess strong written and verbal communication skills and can be equally effective in both formal and informal settings with senior executives, peers and business partners
  • At least 5-7 years field marketing experience
  • Experience managing marketing activities within a B2B technology/software company
  • Proven ability in program development – events, direct marketing, partner marketing, digital marketing and related programs
  • Direct (Database) Marketing and Analysis
  • Sales support
  • Enthusiastic
  • Innovative and open to new ideas
  • Able to juggle and manage multiple activities
  • Proactive
  • Strives for high quality of marketing activity
  • Driven to achieve results and targets
  • Able and willing to travel as required mostly within India, and very occasionally internationally
174

Field Marketing Manager Resume Examples & Samples

  • Minimum Bachelor's degree in Marketing, Business or related field of study or equivalent experience
  • Minimum five years of experience working within the IT / business communications channel environment. This experience can be via direct experience of working within the channel community in a commercial, sales or marketing role. Alternatively, this channel experience can be via a vendor account management, channel support or channel marketing role
  • Experience must include exposure to the sales environment either directly or via a role that engages closely with sales teams
  • Demonstrable track record of implementing integrated marketing campaigns with channel partners including digital marketing, direct marketing, social and events
  • Excellent project management skills, able to prioritize and manage multiple projects simultaneously in a fast-paced environment
  • Strong communication and interpersonal skills, with the ability to develop positive and professional marketing relationships with Mitel’s channel partners at a senior management level (sales, marketing teams)
  • Strong cross-group collaboration and “can-do” attitude with the ability to optimise working relationships with the Mitel team (sales, marketing and product business units)
  • Good written skills to communicate Mitel’s programs & propositions in a compelling manner relevant to specific channel partners
  • Good presentation skills and confidence in speaking/interacting with a large high-level audience (typically sales/marketing/commercial audience within the channel community)
  • Demonstrable experience of working in a metrics oriented marketing environment, comfortable with analytics, metrics and KPIs as well as experience of working with automation tools such as Marketo, SFDC or similar tools
175

Field Marketing Manager Resume Examples & Samples

  • Develop and execute marketing programs designed to generate leads, maximise conversion rates and generate sales demand among prospects
  • Manage local on-line marketing programs designed to increase web traffic and leads
  • Manage regional events such as conferences, seminars, trade shows and webinars
  • Work with the content manager to ensure relevant assets are created and available for local campaigns – incl white papers, web content, collateral and case studies
  • Manage 3rd party providers, industry publications/associations etc. to develop integrated marketing programs to drive lead generation and market awareness
  • Partner with paid search to understand how to best drive spend to deliver small business MQL’s
  • Partner with digital marketing to understand site traffic and to build/optimise small business specific pages
  • Devise, execute and measure success of nurture programs across the demand funnel
  • Help drive social media engagement across the team and ensure social media channels are leveraged across integrated campaigns
  • Manage assigned budget including the invoicing process
  • Work closely with global marketing teams to support marketing activities
  • Work with graphics team to create consistent look and feel for SMB campaigns
  • 5+ years’ experience campaign creation and deployment experience
  • Experience in managing multiple complex projects to completion
  • Demonstrated track record of successful defining, launching and execution of digital and social marketing strategies with excellent results
  • Ability to understand and translate business requirements into marketing plans
  • Demonstrated ability to learn quickly, influence and facilitate cross-functional teams and manage change effectively
  • Good interpersonal and negotiation skills
  • Marketo marketing automation and Salesforce experience beneficial, but not essential
176

Senior Field Marketing Manager Resume Examples & Samples

  • Hires, trains, develops and creates a positive work environment that stimulates marketing creativity and fosters a strong team environment
  • Provides feedback to Home Office resources about what is working and not working with the marketing efforts that reach the field
  • Provides recommendations about budget and revenue opportunities. May participate in annual budget planning process in conjunction with Director of Operations and Director of Marketing
  • 4-year college degree in marketing, communications or related (e.g. Journalism, English, Management, Bachelor’s degree in marketing, communications, media or related field is required. An MBA in Marketing or a related discipline is desired
  • 5-10 years of FieLd Marketing experience is required
  • 5 plus years of previous experience managing other employees is preferred
  • Expert understanding of marketing strategies, procedures and best practices is preferred as is knowledge of creative solutions, including
  • Outstanding verbal, written and interpersonal communications is critical
  • Ability to work well with and partner across multiple disciplines including Sales, Operations, and Marketing
177

Field Marketing Manager Resume Examples & Samples

  • Owns the development and execution of the go-to-market plans to support specific growth initiatives
  • Drive activities that fill the top of the funnel (engage prospects/clients) as well as help accelerate the sales cycle
  • Communicate and educate the sales team regarding new and planned marketing activities
  • Ongoing and tight collaboration with: global campaign manager, events team, demand center and PMM teams; and sales leadership, ongoing review of industry/analyst reports, industry news, etc
  • Develop marketing programs and sales tools to support sales goals
  • Support of live industry local, regional and roadshow events and collateral and presentation development
  • Partners with demand center to develop digital programs
  • Strategize, develop and implement pipeline acceleration programs jointly with Sales (and Product Marketing where applicable)
178

Field Marketing Manager Resume Examples & Samples

  • Achieve the marketing targets of Lead/Opportunity/Deal though collective lead generation activities
  • Directly/digitally impact the acquisition of new customers and the maximization of new customer deals
  • Directly/digitally impact the retention and maximization of existing customer business via UP/Cross selling support activities
  • Development of a revenue centric marketing plan, ROI objectives, tactics, budget and schedule by segments
  • Prospect marketing (database management, campaigns, lead generation & tracking, etc.)
  • Influencer marketing (Media, analysts, industry associations, government bodies, thought leadership, etc.)
  • Internal marketing (Spokespeople management, employee communication, etc.)
  • Channels marketing (strategic and tactical support, campaign involvement, lead tracking, MDF, etc.)
  • Develop segment based messaging and content
  • Manage the campaigns schedule (frequency and overall structure.)
  • Track metrics & adapt (closed-loop marketing)
  • Efficient and effective budget management
  • Full integration with the local sales and channel team
  • Integrate and leverage Corporate Marketing, Global Marketing Ops, Product Marketing, Sales Ops, etc
  • Contributes to the development of market intelligence (market sizing, competitive analysis, etc.)
  • Minimum 5 years of experience as a marketing professional in the B2B hardware, software, or preferably cloud product marketing
  • Minimum 3 years of digital social marketing
  • Minimum 3 years of experience marketing planning, branding and demand generation (including prospect marketing, customer marketing, channel marketing, influencer marketing, community marketing, etc.)
  • Strong leadership potential and interpersonal skills (works well with others)
  • Self-motivated, disciplined, pro-active, independent and likes to work in cross-cultural teams
  • Fluent in Japanese and English
  • Strong verbal and written communication skills, ability to understand business and technology messaging
  • Solid campaign management, budget and scheduling expertise
  • Wide understanding and experience in various sales and marketing tools (e.g. Salesforce, Marketo, etc.)
179

Field Marketing Manager Resume Examples & Samples

  • Align closely with Sales and Field Marketing Management and oversee planning and execution for all named accounts to ensure strategies and tactics
  • Map the present sweet spot spreadsheet to target accounts for NASA working with ISS to establish and tag up in sf.com
  • Develop personalized and key marketing campaigns to drive meetings within targeted strategic accounts
  • Develop a deep understanding of the client’s business and strategic goals and provide relevant and meaningful interactions that address them
  • Increase win probability, accelerate time to close and reduce time to revenue as an integral contributor to the sales team
  • Develop, test plans and monitor performance results for multiple customer acquisition channels and lifecycle campaigns on an ongoing basis
  • Work closely with Field Marketing Management & Sales teams to understand sales goals, targeting and selling strategy to develop marketing plan, mix and tactics to increase brand awareness and account penetration into the identified target accounts
  • Support key account profiling, account specific acquisition and nurture/prospecting e-mail campaigns and communications. Drive tactics including targeted events, targeted content syndication, webinars, email marketing, database acquisitions, banner advertising and online collaborations, as well as third-party concepts and executions
  • Collaborate with Product Marketing to align strategies and messaging with the field marketing plans
  • Work closely with the Campaigns, Demand Generation and Content team to define or adjust sales enablement tools and bespoke material required by Sales and supports in development
  • Driving the voice of the field for the region and share responsibility for the success of all programs, global and regional
  • Manage the allocated Marketing budget to drive optimized investment and ROI
  • Ability to communicate effectively to a range of people at different levels across the company
  • Analysis & Reporting – Report on program metrics, and use them to repeat programs if successful. Ability to manage multiple projects concurrently with strong detail, problem solving, and follow-through capabilities focused on data driven results
  • Liaise with Field Marketing Managers in other countries across both areas of the business, as well as Corporate Marketing to share best practices
  • Monitor competitors’ activities, communication and marketing efforts and use insights gained from this process to develop action plans for improving own programs
  • 2+ years of experience in the online marketing space
  • Account based marketing/target account marketing experience
  • Proven event management and execution
  • Demonstrate past ROI of marketing activity
  • Experience with Marketing Automation and CRM systems, ideally salesforce.com
  • Able to work autonomously and handle a varied role
  • Highly organized with a desire to work autonomously and lead new projects
  • Highly proficient in Microsoft Office
  • Able to work across multiple regions and supporting multiple sales teams
180

Director, Field Marketing Manager Resume Examples & Samples

  • Collaborates with Marketing, Analytics, Strategic Partnership and Distribution management to establish priorities and define a strategic marketing plan
  • Uses insights and analytics to define field marketing opportunities and ensure alignment with organizational priorities
  • Builds collaborative approach across business unit teams, internal and external agencies to develop and implement go-to-market strategies targeting prospects or business referral partners
  • Sets priorities and oversees efforts of Field Marketing staff. May identify and evaluate marketing trends, needs and opportunities for captive and independent agent channels
  • Sets direction for local marketing programs and tools enabling Field Sales teams to easily access and execute compliant marketing tactics. Scope may range from a marketing ordering platform, social, onsite event kits, collateral and digital tools
  • Lead internal partners and external vendors to influence and develop new and / or enhanced programs, processes and procedures to align with business partners’ sales goals
  • May evaluate vendor bids, negotiate terms and monitor and manage vendor performance for duration of defined scope of work
  • Bachelor's degree in Marketing or Business plus a minimum of 10+ years of proven progressive experience in marketing-driven or sales operations organization and a minimum of three years of proven team management and leadership experience
  • MBA or advanced degree preferred
  • Proven ability to integrate marketing strategies and programs across multiple sectors
  • Strong ability to effectively interact with all levels of the organization
  • Must possess strong analytical, strategic, project management, decision-making and problem-solving skills
  • Strong leadership, collaboration, and communication skills required
181

Boomi Field Marketing Manager Resume Examples & Samples

  • Create and execute targeted event marketing plans spanning tradeshows, meetings, executive programs, customer roundtables, sporting events, and road shows
  • Collaborate with the Regional Sales and Demand Generation teams to maximize the acceleration of sales pipeline from regional events and marketing programs
  • Identify in-region activities by industry vertical, drive sales plays, advise on how to customize/build playbooks and measure progress against targets
  • Define, monitor and publish event marketing metrics. Analyze marketing campaigns, make recommendations for enhancing campaign effectiveness, and report on all activities and results
  • Manage and negotiate vendor contracts. Manage and deliver projects within agreed timeline and budget
  • A bachelor's degree with at least 5+ years of relevant work experience in marketing for enterprise software companies, including experience marketing SaaS products
  • Excellent marketing project management skills to allow for timely planning, execution and reporting on multiple marketing projects at the same time
  • Exceptional written and spoken communication (email content, webinar abstracts, event briefing documents, etc.)
  • Experience with marketing automation and lead nurturing processes (Marketo preferred), CRM and reporting (Salesforce preferred), as well as webinar platforms
  • Positive, enthusiastic, motivated, autonomous self-starter. Takes initiative and consistently exceeds expectations
182

Field Marketing Manager Eula Resume Examples & Samples

  • Understand regional and local market dynamics and provide insight and direction within HQ to develop marketing solutions that address business opportunities
  • Create actionable and successful marketing plans with the GC’s with a focus on product launches and marketing initiatives
  • Facilitate the deployment of corporate marketing initiatives into the GCs by leveraging touch points eg. monthly sales calls
  • Lead or participate in annual marketing plan reviews, budget process and regular business reviews
  • Systematically and collaboratively review the effectiveness of GC marketing activities through tracking of metrics and success criteria
  • Ensure best practice sharing both within the EULA region and globally
183

Field Marketing Manager Resume Examples & Samples

  • 2+ years of successful sales experience required in educational sales or a similar industry
  • 3+ years of successful marketing experience
  • Bachelor's degree--Marketing, Business Communications
  • Ability to foster strong relationships with internal and external partners, excellent organizational, time management, communication and inter-personal skills
  • Adept at using Microsoft Office suite (Word, PowerPoint, Excel and Outlook)
  • Outstanding communication skills – written, spoken, media messaging
  • Works well in a team environment but adapts to working independently
  • Ability to handle occasionally stressful situations
  • Experience working on a variety of marketing and market development activities
  • Experience with exposure to graphic design programs
  • Knowledge of the testing industry and/or electronic testing
184

Senior Field Marketing Manager Resume Examples & Samples

  • Collaborate across markets and BGs to leverage and drive solutions into the markets localization of positioning, messaging to priority target segments, new segment development initiatives (e.g., customer education seminars, customer presentations, local development and management of luminaries and clinical advocates, development and management of reference sites
  • Manage local market events to deliver high ROI
  • Support sales and support CT/ AMI BIU Marketing during key training events
  • Identify, and manage relationships with local stakeholders
  • Manage user groups, support Beta/field test support
  • Help identify and manage relationships with local KOLs, societies, alliances, sponsors, advisory boards, in collaboration with CT/ AMI BIU marketing and sales
  • Drive BMC business planning, in coordination with finance
  • Provide local market intelligence to assist PMs in setting price corridors and guidance for local discounting
  • Conduct price realization analytics and pro-actively report and escalate issues in value capture (i.e., excessive discount due to competitive threat) to the PMs and the Markets for immediate action
  • Represents CT/ AMI customer service in the BMC collaboration with the markets driving across key KPI’s on the dashboard. Drive BMC business planning, in coordination with finance. In that you will be working hand in hand with the CT BIU field marketing team and you will be have to be able to represent each other across the portfolio
  • Supports leads generation in new and existing markets
  • Identify cross-sell, up-sell, and service sales in existing installed base to address customer needs
  • Identify new customer leads, based on customer scan, competitive intelligence, and understanding of market needs
  • Shape markets
  • Design campaigns across lifecycle of products (NPI, end of life) to drive profitable growth
  • Tailor messaging to local markets
  • Understand BIU marketing customer segmentation and value proposition, provide feedback on how to tailor to meet specific market needs
  • Identify sub-segments of customers in local market, and codify their needs, and tailor existing value proposition (if needed)
  • Support Product Managers in the launch/introduction of new solutions and enhancements developed by the BG to the local market
  • Define and implement launch strategy for local market including any required
  • 5+ years in marketing, sales, product development, or related field in a market
  • Experience in high-tech, healthcare/med-tech solutions businesses preferred
  • Willingness to travel (25%)
185

Field Marketing Manager Resume Examples & Samples

  • Develop and drive integrated marketing programs consisting of best practice marketing mix elements that generate quality marketing pipeline prospects
  • Manage key marketing activities in the region such as lead generation campaigns, end user and channel events, industry conferences, sponsorships, brand awareness campaigns, etc
  • Co-work with local distributors on quarterly comprehensive joint marketing plans and manage co-operative process at local level (includes requests review, approval and tracking)
  • Work closely with Headquarter departments and country and channel managers to localize/adapt global campaigns and programs, ensuring consistency of Fortinet brand & messages across the region
  • Provide reporting and analysis on campaigns and activity
  • Work closely with corporate teams for assets localization reviews and database segmentation for various campaigns and web initiatives
186

Field Marketing Manager Resume Examples & Samples

  • End User marketing includes
  • Service Provider Marketing
  • Database marketing techniques
  • Closed loop lead generation and reporting
  • PR activities to generate media coverage
  • IT Channel engagement and management
187

Field Marketing Manager Resume Examples & Samples

  • Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
  • Best in class marketing, demand generation, and channel experience with a B2B hi-tech company for 7+ years. Experience with account-based marketing programs and large account selling teams a plus
  • Proven track record executing innovative and multi-part event and demand generation programs
  • Ability to provide consultative input to senior sales leaders
  • Clear understanding of how to work with Value Added Resellers and Distributors
  • Solid understanding of business management and operations, including finance/revenue/pipeline principles
  • Able to engage customers and partners in dialogue about their business needs and security solutions
188

Field Marketing Manager Resume Examples & Samples

  • Develops and implements strategic marketing and communications plans and activities for Infrastructure Solutions Group solutions and products
  • Oversees market research, monitors competitive activity and identifies customer needs
  • Oversees the analysis and evaluation of key market statistics and customer requirements to define product/ solution strategies and identify opportunities to expand market share
  • Maintains current status of customer requirements for existing and future products/ solutions
  • Supports product/ solution launch and provide sustaining efforts to enable quoting, validation, pricing, order entry, and fulfillment of products/ solutions under management via internal sales tool and external web stores
  • Identifies and communicates customer value proposition and maintains relationships with sales, product partners, and third party vendors
  • Provides inputs based on client needs and maintains relationships with and provides insight into customer requirements during the development process
  • Develops content for internal and external audiences relaying product/solution strategies and value propositions, including customer presentations and sales training materials
  • More than 5 years of experience in Product Marketing / Marketing planning
  • Solutions knowledge in Dell EMC: storage, server, networking, applications is preferred
  • Strategic focus, ability to influence key audiences such as sales stakeholders
  • Work closely with internal sales and marketing stakeholders to drive their activities
  • Can collaborate and work in a team
  • Can develop strategic business alliances with external customers
  • Flexible and pro-active personality
  • Native Japanese & Business English
189

Field Marketing Manager Resume Examples & Samples

  • Adapt and customize the solutions value propostions to our 3 markets ( Middle East, Africa and Air Transport Industry ) in collaboration with the domains heads
  • Design and run lead generation campaigns on our priority solutions to trigger pipeline development as a compliment to hunting actions led by sales team and business developers
  • Build account based marketing plans on a selection of key accounts to drive the customers awareness on Orange Business Services brand and value proposition
  • Design and run sales challenges to boost our sales on specific solutions segments and customer segnments. This will contribute to the sales force animation and motivation
  • Contribute to customer events organized by creating message content such as videos, speech, demos
  • Intiate and manage the creation of appropriate content marketing assets in collaboration with IMEA macrom managers
  • Take part to join marketing intiatives with our technological and teleco partners
  • Act as the interface between the region and the domains central marketing teams to feed the product marketing managers with customers requirements and reactions on solutions and any request that could develop our business more
190

Field Marketing Manager Resume Examples & Samples

  • Collaborating with commercial leadership and global marketing to develop the region market and orders forecast
  • Providing region input to business cases for products/upgrades that are at concept stage, work with Global Service Marketing to develop, test and prototype new service ideas
  • Prioritizing and mapping global customer segments and works with Field Marketing on demand creation activities to achieve NPI and business objectives
  • Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell service configurations / portfolio effectively. Trains direct / indirect sales channels
  • 3+ years’ experience in marketing, product or service marketing or related field
  • MBA orMaster’s Degree in Marketing, Business Administration or related field
  • 5+ years’ experience in marketing, product marketing or related field
  • Deep marketing expertise in market & customer insights, product commercialization and
  • Service marketing experience
191

Field Marketing Manager Resume Examples & Samples

  • Develop and deliver proactive communications plans that ensure awareness of marketing programs and other priorities
  • Drive marketing programs through planning, execution, and results tracking
  • Ensure adoption and participation in marketing campaigns and use of marketing automation tools by sales professionals; develop and deliver actions plans for improvement as needed
  • Manage a formal feedback loop to provide field input on programs and promotions to product and segment marketing teams
  • Drive lead generation activities to increase lead conversion rates (i.e., conversion of leads into sales funnel opportunities) to meet overall revenue targets
  • Track lead generation and program results via Salesforce.com and communicate success rates and/or opportunities to sales and marketing leadership
  • Manage field marketing program budget
  • Participate in and/or lead special projects and initiatives that provide marketing support and resources to the sales organization
  • Design, plan, communicate, and execute events across enterprise segments and industry verticals
192

Field Marketing Manager Resume Examples & Samples

  • Work together with regional marketing leadership to develop a territory field marketing plan that supports sales objectives and grows the customer base
  • Research, recommend and drive targeted marketing plans that bring together corporate programs, regional opportunities and partner activities. This role will need to establish a close and efficient two-way communication with sales leadership, marketing leadership, corporate and vertical marketing and the field sales teams
  • Engage with Inside Sales and Account Development Representatives to track lead follow-up, qualification and conversion to ensure there is alignment between the field marketing activity and lead follow-up
  • 3 - 5 years marketing experience in a comparable industry
  • Proven ability to develop and execute marketing plans that meet specified ROI, sales and campaign objectives
  • Proven ability to work in a demanding, fast paced, high growth environment under tight deadlines
  • The ability to manage multiple programs at one time and support a diverse sales organization
  • Ability to think strategically and articulate strategic initiatives
  • 10 to 15% Domestic travel
193

Field Marketing Manager Resume Examples & Samples

  • Draft, write, edit, proof-read, and build targeted email marketing campaigns in Marketo
  • Build webinar programs, including invites, landing pages and follow-ups
  • Maintain and coordinate a calendar of all customer-related demand gen programs
  • Work with internal stakeholders and customers, partners to secure speakers for online or live events; work with them on presentation scope, topics, abstract, and delivery
  • Moderate webinars
  • Develop customer nurture campaigns for cross-sell and adoption; develop story arcs for targeted email communications for different audiences, build and launch campaigns
  • Work with Marketing Operations team on database segmentation, program tracking, nurture transition rules, and scoring projects
  • Work with business stakeholders from other teams (Support, Education, CSM, Services, Product) to support product launches and other corporate initiatives
  • Send weekly updates to Sales and Customer Success teams
  • Build reports and dashboards in SFDC and Marketo analytics tools
  • Work with creative team on artwork for banners, landing pages and other campaigns
  • Track invoices and budget spend; update information in Allocadia as needed
  • Perform general administrative support for marketing team as needed
194

Field Marketing Manager Resume Examples & Samples

  • Work with Product/Program marketing to understand overall marketing programs and develop a field marketing plan that will drive high quality leads
  • Work with the Field Sales organization to develop and execute on various marketing plans that include digital strategies and events
  • Track and report on all Marketing activities in the region
  • Drive lead follow up in the field for all Marketing generated leads
  • Create customer case studies that can be shared with prospects, existing customers and analysts
  • Participate in the development of global marketing campaigns and plan for local execution
  • Plan, attend and participate in all trade shows and Marketing events in the region
  • Develop effective account conversion strategies to drive quality Marketing leads and opportunities
  • Improve forecast performance of business through thorough understanding of underlying demand assumptions
  • Keep abreast of industry trends, competition, and new opportunities
  • Develop understanding of product line and value chain
  • Bachelor’s Degree and at least 10 years of experience in Field Marketing or related role
  • Experience working in high tech or the enterprise software space
  • Mobility Solutions experience strongly desired
  • Exceptional organizational and planning skills a must
  • Demonstrated ability to create, execute and measure detailed marketing project plans
  • Can-do attitude and ability to work in a highly dynamic environment
  • 25% travel required
195

Field Marketing Manager Resume Examples & Samples

  • Drive the marketing for SailPoint in our key vertical markets (Healthcare, SLED, Federal) and the Northeast and Canada
  • Promote and drive SailPoint’s vision and strategy in your region
  • Build a solid marketing plans to help generate pipeline with your direct sales force and our strategic partners
  • Build an account based marketing strategy to target new prospects in the enterprise space
  • Develop and create campaigns targeted at generating demand for the different verticals and regions responsible
  • Organize and execute local marketing events such as local conferences, seminars, webinars, banner advertising, and content syndication
  • Monitor lead follow up and conversions to opportunities to build a solid pipeline within your region/verticals
  • 5-7 years’ experience in Field Marketing for a security company in the Healthcare, Federal, SLED Vertical markets (experience in one of the verticals is an absolute must)
  • Experience with complex B2B enterprise sales cycles and demonstrating marketing’s impact on the business thru business models, dashboards and data
  • Strong understanding on how to leverage and plan lead generation programs with channel partners
  • Proven experience using Sales Force and Eloqua
  • Budget Planning and Management Skills
  • Solid event management and organization skills
  • Self -starter who needs little direction and can be independent; ability to execute
  • Bachelor’s degree in Business Administration or Marketing discipline
  • Ability to travel at least 30% of the time
196

Field Marketing Manager Resume Examples & Samples

  • Developand execute ASEAN marketing plans that map to Qlik’s business goals. Responsible for demand generation to achieve accelerated revenue growth goals
  • Drive Qlik's Communication and Brand Awareness programs including public relations, customer, socialand online marketing
  • Planand execute joint marketing activities with partners. Manage the MDF (Market Development Funds) program in ASEAN
  • Assure strong and accurate reflection ofQlik messages, differentiation, brand and logo in all communications and campaigns
  • Leverage Qlik's Marketing Best Practices to ensure increased awareness,demand generation/pipeline and customer success
  • Manage all aspects of local execution of global marketing programs that supports brand awareness and demand generation
  • Work closely with cross-functional team members across Corporate, Global Field Marketing,Tele-Sales and Alliances for the successful delivery of programs and
  • Align closely withPartner program managers to ensure program success
  • Report on performance of marketing programs and revenue influenced
  • Bachelor equivalent mandatory
  • Five or more years of experience in pipeline lead generation marketing desired
  • Outstanding project management and organizational skills with meticulous attention to detail
  • Experiencemanaging suppliers and successful negotiation abilities
  • Field and partner marketing program experience, including
  • Audience segmentation and targeting
  • Project and budget management
  • Results reporting
  • Programmeexecution (webcasts, live events, direct marketing, digital media, speaker training, list rental, media buying)
  • Ability to understand holistic marketing view beyond program execution, including sales readiness, partner communications, lead management, and linked pipeline
  • Strong project management abilities and follow-through
  • Strong experience in driving communication and PR agencies
  • LI-MP
197

Partner & Field Marketing Manager Resume Examples & Samples

  • 2+ years of experience in partner / field marketing or closely related areas
  • Experience working on B2B software
  • An understanding of product positioning, promotion and return on marketing investment
  • Experience in event marketing a plus
  • Strong written and visual communication skills
  • Excellent cross-functional team player that can excel at both strategy and execution
  • Excellent Highly driven self-starter that thrives in a dynamic environment
198

Field Marketing Manager Resume Examples & Samples

  • Supports Sales managers and Indirect channel partners providing training and supporting requests to facilitate project realization in RCA
  • Actively participates in the development and execution of BMC plan
  • In collaboration with global and local BG representatives (CS, BDMs, CASs, BG field marketing, product specialists, BLSs) develops locally relevant Value Propositions materials/business cases for commercial team and channel partners
  • Supports execution of BMC and Marketing plan (incl. conferences, seminars, digital marketing activities, POS production, KOLs support and collaboration)
  • Supports KAM/sales leader in special projects
  • Provides regular market and business analysis (Tenders, competitors, HC trends, etc.)
  • Acts as product specialist for a specific product range
  • Supports exhibitions and congresses and has regular contact with key customers
  • Monitors the sales results and proposes corrective actions
  • Contributes to the marketing plan for the region or country and gives input for the global marketing plan
  • Gives direct support to the order acquisition process in the region and countries
  • Trains local key specialists and sales staff
  • Develops sales tools
  • Increases and maintain the expertise and motivation of the local sales staff
  • Cooperates with the Marketing Communications department
199

Field Marketing Manager, Western Region Resume Examples & Samples

  • Build relationships with West sales team at all levels
  • Set quarterly and annual goals and deliver the numbers!!
  • Constantly seeks out innovative methods to generate & accelerate pipeline for new logos
200

Field Marketing Manager Resume Examples & Samples

  • Develop and execute the EMEA events strategy, including our flagship ‘Grow with HubSpot’ event series and our participation in dmexco, our flagship DACH event
  • Manage all logistics and vendors to ensure events are delivered on time and within budget
  • Collaborate with our EMEA demand generation team to execute end to end event promotion for both in person and livestreamed events
  • Curate event agendas and collaborate with internal and external thought leaders to deliver content in line with event goals
  • Collaborate with our EMEA growing markets teams to deliver localised event experiences (including content and promotion) for all non-English based events
  • Experiment with ways packaging and distributing event content to fuel demand generation
  • Continually optimise HubSpot events to delight attendees and maximise ROI for HubSpot
  • Measure and report on event performance through agreed event KPIs
  • Enable HubSpot partners to execute events in their locality through education, best practice sharing and white labelling content
  • 3-5 years of field or event marketing experience
  • Have a creative flare and ability to bring a remarkable event experience to life
  • A self starter who is comfortable excelling in a fast-paced environment
  • A team player who can work with cross functionally different teams to get stuff done
  • Demonstrated ability to use data to inform key strategic programme decisions
  • Experience with HubSpot (or any other marketing automation platform), inbound marketing and sales, and knowledge of a CRM system a plus
201

Field Marketing Manager Resume Examples & Samples

  • Ensure integration of the local operating company marketing functions within the marketing Studio. Ensure the local operating company optimizes its use of shared and support marketing services, including being responsible for the submission of all creative, advertising, or marketing requests into the regional job tracking system
  • Interact with senior team members in coordination with the budgeting and fulfillment of advertising, event management, awards & recognition, affiliated agent recruiting support, public relations opportunities, and creative services
  • Bachelor’s degree in Marketing or related field required
  • State of California real estate License preferred
  • Minimum of 5 years of multi-channel marketing experience in a medium/large professional services company with 2 years’ supervisory experience at a management level or higher
  • Proven ability to supervise and lead multiple direct reports, including some who work remotely
  • Experience with new and social media, online, and traditional advertising, including contract negotiations and procurement
  • Strong communication and interpersonal skills. Ability to handle small copywriting jobs as well as presentation writing and presentation development
  • Must have polished public speaking skills and can deliver compelling and professional presentations
  • Must be able to generate a creative brief
  • Detail-oriented with the ability to manage projects from inception through execution, including demonstrated success in conceptualizing new programs and tracking progress of projects to completion
  • Demonstrated ability to work well in a minimally supervised, fast-paced environment
  • Strong working knowledge with Microsoft Office Suite – Excel & PowerPoint, as well as Prezi, Project Management systems, and CRM systems
  • Ability to travel to local branch offices, regional meetings and occasional out of town travel as required
  • Capable of lifting small packages at events
202

Field Marketing Manager Resume Examples & Samples

  • 3-5+ years of marketing and/or commercial experience; at least 1-2 years experience in the beverage/spirits industry is preferred
  • Bachelor’s degree in Business, Marketing or related field
  • Experience in supporting brand plan development
  • Experience within multiple specialty areas: digital, promotions, events, commercial
  • Solid verbal and written skillsability to generate and deliver meaningful presentations
  • Ability to interact and communicate at all levels within the organization
  • Ability to demonstrate analytical capability regarding brand metrics or financials
  • Experience in front-line sales
  • Ability to work under pressure and to deal with ambiguity
  • Experience in line managing a small team, directly or indirectly
203

Field Marketing Manager Resume Examples & Samples

  • Developing annual local marketing plans in partnership with Store Sales and Operations to deliver against Traffic and Sales goals for each region
  • Developing local market activation programs to drive TRAFFIC
  • Collaborating in the creation and implementation of the annual promotional and event calendar
  • Developing and implementing appropriate marketing programs congruent with the Ashley brand and brand architecture to increase brand awareness, acquire new customers, improve traffic quantity and quality, increase conversion rates and retain customers in each region
  • Develop local market promotions and events to drive incremental qualified store traffic
  • Develop 3rd party marketing partnership strategy and deliver unique partnership marketing programs to drive increased traffic
  • Developing and implementing marketing strategies to support specific product initiatives
  • Participating in the planning and support of retail location grand openings and re-openings
  • In partnership with Sr. Director of Media Strategy and Execution, developing and managing specific local advertising initiatives relative to print, radio, television, billboard, etc. to maximize investments and drive in store traffic
  • Developing customer experience recommendation and corresponding in-store point-of-purchase (POP) program strategy
  • Collaborating with the Ashley Marketing, Finance, IT, Merchandising, Creative and Visual teams to drive marketing tactics and to coordinate efforts among all functions and channels
  • Seven years’ experience managing a field marketing operation; B2C marketing and/or advertising function in a high volume, big box, multi-retail store environment; experience in furniture retail a plus
  • Proven track record of developing and executing effective regional marketing plans and campaigns that produce strong business results
  • Strong knowledge of marketing and advertising principles and practices
  • Familiarity with brand management
  • Business mathematics and problem solving, with abilities in data analysis and interpretation
  • Project management methods and techniques
  • MS Office, including Word, Outlook, Project and Access
  • Verbal and written communication, with the ability to organize thoughts, communicate clearly, completely and concisely
  • Organizational detail and planning, with the ability to consistently meet demanding deadlines
  • Agility, along with the ability to pivot easily when directions and priorities change on short notice
204

Senior Field Marketing Manager Resume Examples & Samples

  • Drive the market introduction of new services. Manage multiple NSI projects across the Health Systems business following New Service Introduction processes. Synchronize preparation of marketing, sales, services, operations, finance, contract administration, clinical services, customer care solution center and other key teams in the Market to ensure overall readiness before introduction
  • Create and lead North American cross functional readiness teams for each NSI project. Lead regular team meetings, manage checklists, capture meeting notes/ action items, and drive deadlines and accountability. Actively communicate NSI progress and challenges. Take on an advisor role when needed to tackle larger issues outside of checklist meetings
  • Determine criteria for service introduction readiness. Specify the must-have deliverables at the start of each project. Facilitate cross functional team go/no go decisions when there is a slip in timing or an inability to produce all deliverables on time. Escalate to leadership when needed
  • Collaborate with functional partners (e.g. Operations, Finance, Sales, Service Delivery) to ensure that any design and implementation of process changes for sales, booking, entitlement tracking and service delivery occurs by agreed upon deadlines
  • Assist with new service training for the sales and service channel(s) and the operations team(s). Work closely with Service Marketing, Field Marketing, Product Managers and Sales Support on training plan, logistics and distribution of materials. Help determine training timing and type of training – live event, eLearning, teleconference, online pre-study modules, podcast, etc
  • Provide expertise and support to North America marketing colleagues on the new service introduction processes
  • Schedule and deliver Philips New Service Introduction process training to newer Service Marketing employees in North America or to those employees who have never worked on an NSI. Update and tailor training materials as needed
  • Demonstrated project management skills. Ability to manage diverse projects in a fast-paced environment and consistently meet deadlines
  • Experience leading multiple cross-functional teams simultaneously
  • Demonstrated ability to influence and lead virtual team members
  • Strong organizational skills, aptitude for detail and an appreciation for process
  • Demonstrated aggressive information seeker with high degree of initiative
  • Knowledge of developing or launching services is a plus
  • 5 + years experience in project management, marketing program development and execution
  • Bachelor's degree in relevant field, MBA preferred
205

Field Marketing Manager Resume Examples & Samples

  • Oversee Sales creative and promotional program development for Value brands segment. Lead the management of creative and retail promotion and development focused on national thematic promotions, national retail sales programming, local and geographic extensions of national programming for brands and Sales Regions
  • Lead strategic planning for national sales promotion, cross merchandising opportunities and promotional concepts/programs for inclusion in the Value Brand's and Sales Region’s annual marketing plan/s
  • Collaborate with Sales and Brand teams to prepare Trade Marketing solutions and goals/vision materials for high-level trimester planning meetings
  • Develop detailed element packages for all promotions and sell-in materials, and determine need for customization based on region factors and/or state laws
  • Plan & execute high-level trimester planning meeting
  • Work with accounts to develop meaningful results driven trade solutions that support 360 marketing activation
  • Communicate, track and measure trade activation with regions to maximize sales/share opportunities for key accounts
  • 3-5 years of in sales and marketing
  • Understanding of internal marketing as well as knowledge of Brand Management and Sales
  • Prior trade marketing experience and / or working through distribution channels
  • Digital Marketing experience preferred
  • Strong communication and presentation skills
  • Proficiency in Powerpoint and Excel
206

Field Marketing Manager Resume Examples & Samples

  • Work directly with SVP/DOS/ZVP/DSMs/RSMs/NAEs and our customers to help achieve System volume, profit and execution of objectives by proactively identifying, developing and presenting key opportunities within our business
  • Support the department Director and the System VP/GM in the execution of all related duties outlined below in addition to providing research and development duties for various presentations, meetings and reports
  • Work collaboratively with Brand Marketing, Promotions and Merchandising in the development of annual Marketing plans, promotions, merchandising, new product introductions/line extensions, and operations evaluation
  • Identify customer operational brand/packaging capabilities in the implementation of new brand/package innovations. Support Brand Marketing in identifying System opportunities and serve as the communication link between Brand Marketing and the System. Utilize field experience, market knowledge and channel understanding to sanity check Brand plans that are being developed
  • Oversee the System’s CSD forecast while working with the Field and Demand Planners/Controllers in order to gain an accurate assessment of our ability to hit our planned volume numbers while setting clear internal expectations that will ultimately lead to implementation of both endorsements of current strategies as well as the implementation of course correcting tactics
  • Serves as a “subject matter expert” on designated Brand Teams
  • Work as a collaborative partner with Brand Department in the development of current and future marketing and promotional plans
  • Tasked with representing the System and with making decisions that affect the System. Update and solicit insight from Director of Sales and VP/GM in regards to key Brand initiatives
  • Act as the point person for all System information roll-ups, interpretation and action plan development
  • Drive execution through clear concise action plans
  • Facilitate communication of System initiatives from Corporate to the field, as well as from the field back to Corporate
  • Manage System’s dollar and merchandising allocations
  • Work directly with Zone field sales and their customers to ensure that all System promotions, couponing, packaging orders, incentives and media merchandising are developed, customized, presented, executed and documented to include post analysis communication (on major initiatives). Roll up rates of execution on all key initiatives
  • Provide retail support (category management, schematic support, market insights, selling stories, etc…) for regional accounts that fall under the ISO coverage
  • Provide “subject matter expert” insights to the organization as needed
  • Bachelor’s degree and 3 years of sales experience in CPG or the beverage industry sales OR 5 years of sales experience in CPG or the beverage industry
  • 2 years of data analysis experience using A.C. Nielsen data
  • 3 years of experience developing presentations and presenting to all levels of management
  • 3 years of MS Office experience
207

Field Marketing Manager Resume Examples & Samples

  • Identify customer operational brand/packaging capabilities in the implementation of new brand/package innovations
  • Support Brand Marketing in identifying System opportunities and serve as the communication link between Brand Marketing and the System
  • Utilize field experience, market knowledge and channel understanding to sanity check Brand plans that are being developed
  • Tasked with representing the System and with making decisions that affect the System
  • Update and solicit insight from Director of Sales and VP/GM in regards to key Brand initiatives
  • Bachelor’s degree and 3 years of sales experience in CPG or the beverage industry sales OR High school Diploma and 5 years of sales experience in CPG or the beverage industry
208

Field Marketing Manager Resume Examples & Samples

  • Proven experience in project management or account management within a marketing discipline
  • Experience with online advertising or social media
  • A proven track record of managing multiple projects while meeting tight deadlines and budgets
  • English skill, for reading and writing e-mails and documents, and having conference call with counterpart in HQ
  • Advanced knowledge of Microsoft tools, plus the ability to learn external or in-house tools quickly
  • Experience in a business-to-business (B2B) environment, high-tech products/services preferred
209

Senior Field Marketing Manager Resume Examples & Samples

  • 8 years of relevant experience and a Master’s degree or
  • Education: Bachelor's Degree
  • Computing skills in Microsoft Word, Excel, and PowerPoint
  • Experience in B2B marketing
210

Field Marketing Manager Resume Examples & Samples

  • Liaises with internal management to understand desired objectives of marketing activities
  • Develops, reviews the marketing plan and executes accordingly
  • Works in lock step with segment marketing to ensure timely execution of campaigns
  • Oversees the logistics and co-ordination of events, seminars, conferences and trade shows and providing on-site support at events where necessary
  • Develop digital strategies and email campaigns to support the lead generation campaigns and retention programs
  • Writes and edits invitations, eDMs and other supporting marketing materials. customizes or repurposes original material for use in different industry areas or geographic regions
  • Acts as a liaison with external service providers such as, event suppliers, agencies, trade bodies or design firms Measures and monitors campaign metrics and ROI and creates reports to monitor success of activities in coordination with the team, provides maintenance, quality control and upkeep of corporate database. Develops and/or purchases high quality lists by segmented market to marketing activities
  • Assists in the development of policies and procedures with regard to entry, assignment, and ownership of leads. Provides monthly lead report to senior management
  • Monitors web sites for internal and external audiences
  • Organization/logistics/project management of projects lasting more than 3 months
  • Marketing experience with social media
  • Writing and editing skills
  • MS office programs, in particular Word, PPT and Excel
  • Strong experience with Eloqua marketing automation tool, and Salesforce CRM
  • Strong presentation, writing and editing skills
  • Basic understanding of the WKFS CS products and solutions
211

Sled Field Marketing Manager Resume Examples & Samples

  • Conceptualize, create and execute SLED growth and demand generation marketing plans focused on actionable and measurable initiatives that align to pipeline targets, quarterly budgets and overall business goals
  • Act as an overlay resource on the Americas Field Marketing team in creating SLED National marketing campaigns, to be leveraged and executed regionally
  • Align closely to Regional District Sales Managers (DSMs) to coordinate and execute custom and industry demand generation activities, Account Based Marketing (ABM) activities, as well as SLED Community Engagement opportunities
  • Adapt core go-to-market strategies for SLED and infuse government knowledge and experience
  • Manage SLED 3rd Party, Media and Market Intelligence vendor relationships for National and Regional program opportunities, in addition to association memberships
  • Work with Regional and National Channel Managers and top SLED reseller partners in the development of partner-specific programs to deepen relationships, extend reach and promote growth with the SLED partner ecosystem, to drive partner awareness, enablement and vendor preference
  • Collaborate across extended teams, including corporate marketing, product marketing, partner marketing, partner sales and government sales
  • Execute on pre/post program management including audience generation for SLED marketing activities and lead generation
  • Best in class marketing, demand generation and channel experience with a B2B hi-tech company for 7-10+ years
  • 5+ Experience marketing to public sector vertical
  • Proven track record of planning & executing partner demand generation and enablement programs
  • Ability to fully understand the Palo Alto Networks next-generation security platform
  • Ability to provide consultative input to senior sales leaders & partner executives
  • Experience working in fast paced work environments, managing multiple projects simultaneously
  • Excellent references and track record in a matrix environment
  • BS/BA required
212

Field Marketing Manager Resume Examples & Samples

  • Increase referring physician and patient awareness of disease states and treatment options
  • Identify unique local market opportunities to increase therapy and product awareness including PR, patient advocacy or hospital marketing partnerships
  • Conduct patient education seminars and community outreach programs
  • Evaluate and implement co-marketing programs (using approved guidelines)
  • Make patient advocates available (in-person and cloud visits); also identify suitable patient advocates as needed
  • Conduct in-office patient education tutorials
  • Develop and implement targeted patient outreach initiatives
  • Work with collaborative counterparts to drive Physician Health Talks between prosthetic urologists and primary care physicians or other referring physicians
  • Enable patient access to the right implanter
  • Address local market issues that limit patient access to trained implanters. Ensure patients have a way to access the right implanters
  • Recommend best practices to implanters that enable improved efficiency and patient care
  • Share with customers best practices that allow for improved practice efficiency and patient flow
  • Increase awareness and acceptance of AMS Practice Management resources
  • Share non-clinical literature of interest to prosthetic urologists
  • Identify other areas where AMS should develop and share best practices that improve efficiency
  • Partner closely with territory managers and region managers in the assigned geographies
  • BA or BS degree preferred
  • 5 years’ experience in sales, account management, advertising/marketing or promotions required; however less experience will be considered for an exceptional candidate
  • Healthcare, Pharma, medical device experience preferred
  • Proficiency with Microsoft Office Programs (Excel)
  • Experience with sales and marketing databases a plus
  • Excellent verbal communication skills
  • Must have demonstrated business partnering skills
  • Ability to build/create immediate rapport
  • Must be detailed-oriented and proven ability to be organized
  • Creative outside-the-box thinker, persistent and analytical
  • Self-driven and able to work independently
  • 50-60% travel required
213

Field Marketing Manager Resume Examples & Samples

  • Bachelors or advanced degree with significant experience in Marketing
  • Demonstrated management capabilities to include strategic level responsibilities including budget management and team leadership and mentoring
  • At least 8 years of experience in new business marketing for a software vendor
  • Experience of managing teams across geographies - knowledge of country trends and marketing practices
  • Proven experience of demand generation, partner, and traditional marketing tactics (evidence of integrated campaigns that have ended in new deals)
  • Knowledge of marketing technologies such as Salesforce.com, Eloqua, and Google Analytics
  • Ability to drive ideas to execution – creative and hardworking
  • Approachable and able to successfully collaborate with sales teams
  • Able to balance urgency to achieve short-term goals with longer term strategies
214

Field Marketing Manager Resume Examples & Samples

  • Build relationships with East sales team at all levels
  • Build data-driven, integrated regional marketing plan (integrated with channel, and multi-tactic)
  • Establish and manage recurring program and metrics reviews with regional sales leadership and FM leader
  • Excellent at developing relationships with sales teams, customers and partners
  • Translates technology advantages into new business opportunities
215

Field Marketing Manager Resume Examples & Samples

  • Educational Requirements-Bachelor’s Degree in a related field (Marketing degree a plus)
  • Experience in persona-based marketing programs whereby identifying personas and using insights as part of building out a program
  • Knowledge of marketing subscription-based product lines
  • Excellent written and oral communication skills and comfortable communicating at many level
  • Advanced multi-tasking skills and time management skills
  • Data management background with proficiency in syndicated loan data as well as bonds and notes
  • Strong data management and business process skills
  • Strong Excel and Access skills
  • Strong written and verbal skills as well as being comfortable communicating with senior and executive level management at external firms
216

Field Marketing Manager Resume Examples & Samples

  • Education: Minimum Bachelor’s degree or comparable vocational education
  • Strong event background and execution experience
  • Knowledge of Enterprise Software Industry and B2B Go to Market processes and tactics
  • Experience in working within a customer focused sales environment with an understanding of sales channels and market segments
217

Field Marketing Manager Resume Examples & Samples

  • Assist in the oversight and implementation for all internal national and local sales generating initiatives
  • Participate in identifying, developing, and evaluating local marketing strategy, based on knowledge of SSP objectives, and marketing trends and opportunities
  • Use sales forecasting and strategic planning to ensure the sales and profitability of product lines or services, analyze business developments and monitor market trends
  • Develop pricing strategies for promotional and internal brand concepts
  • Evaluate the financial aspects of product or promotional development, including costs to budget, return on investment, and profit and loss implications
  • Assist in the opening of all new store locations in conjunction with the Corporate Marketing team
  • Coordinate new store marketing responsibilities i.e. menu boards and signage, with the Design and Construction Project Manager
  • Formulate, direct and coordinate Marketing Sales Tool Kit for Operations. Compile a list of resources, contact information, and specifications
  • Meet with vendors and distributors to manage product assessment, distribution, and implementation in coordination with SSP Procurement
  • Consult SSP Procurement and Internal Brands to develop product specifications for packaging, and grab and go
  • 5+ years’ experience in Sales & Marketing, preferably in the hospitality or food service industry
  • Experience with multi-unit restaurant and or foodservice operations and knowledge of principles and methods for showing, promoting, and selling food and/or beverage products or services. This would include marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
  • Experience in multi-operations and knowledge of principles and methods for showing, promoting, and selling food and/or beverage products and services
  • Experience in marketing strategy, tactics, product demonstration, sales techniques, and sales control systems
  • Knowledge of budget and analysis of measurements and metrics to review effectiveness and marketing initiatives
  • Proficient with MS products, social media sites, POS, inventory systems, and related marketing software that includes graphics
218

Senior Field Marketing Manager Resume Examples & Samples

  • Bachelor’s degree or equivalent work experience; MBA preferred
  • 5+ years in marketing, sales, product development or related field
  • Competitive and entrepreneurial mind-set to drive sales growth in new and existing markets; ability to identify local opportunities, interact with decision makers and provide highest-quality leads as a result
  • Ability to build and structure detailed marketing plans and in-market strategic initiatives
  • Ability to collect and synthesize local market trends and competitive intelligence in actionable input for marketing teams
  • Experience working with healthcare technologies preferred
219

Field Marketing Manager Resume Examples & Samples

  • Planning and execution of marketing programs in Sweden and Nordic Region
  • Define an integrated marketing plan for the region to drive demand and maintain strong awareness
  • Execute demand generation programs, aligned to the set strategy & directions. Each program or activity will ultimately be measured by its ability to deliver marketing sourced pipeline, and demonstrate a clear and measurable ROI for Qlik
  • Blend Global/EMEA programs with regional priorities
  • Continue to raise Qlik’s profile across the region
  • Generate a strong pipeline to agreed KPIs, and drive targeted activities to nurture and accelerate existing pipeline
  • Budget & vendor management
  • High level of collaboration with Nordic Marketing team
  • Strong Business Partner to EMEA Marketing representing Nordics within the EMEA Marketing team, driving strong bi-directional communication and collaboration
  • Strong Business Partner to Sales. Partner closely with the sales team for the country/segment, ensuring tight alignment of goals and activities between field marketing and regional sales and partner teams
  • Customer Interactions: Act as a key ambassador for Qlik with key customers, prospects and partners to gain insights and feedback, understand and support their needs plus engaging customer taking an active part in our messaging
  • LI-SB *LI-PRI
220

Enterprise Field Marketing Manager Resume Examples & Samples

  • Plan, promote, and host events across the country that move targeted leads through the buyer’s journey and turn customers into advocates. Programs include, but are not limited to, tradeshows, conferences, executive dinners, partner programs, customer on-sites, and webinars
  • Own operational preparation and followup for all events including logistics, speaker prep sessions, setup and tear-down, vendor management, budget tracking and management, invitation sends, RSVP and waitlist management, and asset maintenance
  • Develop a repeatable scalable events/webinars playbook utilizing project management tools, vendor directories, and checklists
  • Develop webinars as a strategic marketing channel. Plan consistent programming for prospective buyers, users, and executive champions. Create and maintain a programming calendar, webinar content strategy, and promotional plan
  • Facilitate timely lead processing and campaign tracking within SFDC post-event
  • Measure campaign impact through SFDC reporting, evaluate event/campaign ROI, and present on recommendations for improvement
  • Work with the design team to create stunning web properties, collateral, and experiential marketing assets. Maintain a stocked and updated library of swag, signage, and printed collateral
  • Know our target buyers and customers inside and out. Inject their preferences, wants, and needs into every touchpoint with our brand. Be the guardian of the brand in the field
221

Field Marketing Manager Resume Examples & Samples

  • Help shape, design and execute the marketing strategy for the Media/Entertainment Vertical
  • Share business growth and pipeline goals and report on metrics
  • Work with external C-level executives to tell customer success stories
  • Collaborate with internal teams, executive stakeholders and partners to maximize results
  • Plan and execute multiple, complex integrated marketing programs to raise awareness and drive demand, including budget management
  • 5+ years of business technology marketing experience, including B2B marketing and/or field marketing experience with enterprise software, developer, infrastructure or platform-as-a-service technologies
  • Deep understanding of the enterprise software purchase, development and implementation cycles for the Media/Entertainment industry is ideal
  • Experience planning and executing multiple, complex marketing programs
  • Project management skills including: managing agencies, vendors and global projects
  • Familiarity with CRM systems (Salesforce.com or similar) and marketing automation tools (Marketo or similar) and tracking tools to assess campaign effectiveness
  • Distinctive problem-solving, strategic and analytical capabilities with a strong track record of setting and delivering against measurable marketing metrics
  • Ability to create effective relationships, influence and collaborate internally and externally at all organizational levels
  • Comfortable talking about technical things with technical people and able to express complex concepts in plain language to reach broader audiences
  • Excellent quantitative reasoning, creativity and strategic skills
222

Field Marketing Manager, West Division Resume Examples & Samples

  • Understand which marketing programs, campaigns and assets to leverage for account planning and execution based on target account objectives and plan
  • Orchestrate and lead ongoing account check-ins with sales team to ensure account goals, key contacts and account plans remain on track, and discuss upcoming account requirements and modifications
  • Collaborate with Americas Marketing Programs to develop and execute personalized account based programs to accelerate the sales cycle within targeted accounts. Work collaboratively to modify existing content and campaigns and define requirements for new ones
  • Measure, report and optimize marketing efforts leveraging all available tools – SFDC, Marketo, etc
  • Provide insights (knowledge, trends, competitive info., observations, etc.) about sales viewpoints, customers and the marketplace back into Geo and Global programs teams that provide a foundation for program development
  • BA/BS degree, preferably in Marketing and/or Communications; Masters preferred
  • Minimum of 5+ years software/technology marketing experience
  • Minimum of 5+ years Field Marketing experience
  • Account Based Marketing experience preferred
  • Experience marketing to corporate IT functions in Fortune 1000 enterprises
  • Ability to understand, articulate and communicate complex technical concepts
  • Excellent interpersonal and communication skills (both verbal & written)
  • Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
  • Experience working with geographically dispersed teams and colleagues
  • Outstanding work ethics with high performance and quality standards, enthusiastic and diligent with meticulous attention to detail
223

Field Marketing Manager Resume Examples & Samples

  • Working with field marketers, Sales VPs, DSVPs and RSVPs to build the field marketing annual operating plan
  • Lead all event marketing initiatives
  • Local adaptation of national initiatives
  • Properly brief agencies to deliver field marketing plans
  • Ensure consistency between national strategy/activation and local strategy/activation
  • Lead and prioritize all regional account activation
  • Prioritize investment of a multi-million-dollar field marketing budget
  • Guide field marketing team on national marketing best practices including: briefs, positioning, and insight driven decisions
  • Develop and ensure tracking mechanisms for execution are in place and monitored. Lead post-analysis of top field marketing initiatives showing above norm ROI
  • Strong computer software and analytical skills
  • Self-starter willing to act as a hands-on, working manager involved in all levels of detail
  • Extraordinary communication and interpersonal skills
  • Ability to facilitate problem solving across multiple geographies and functions
  • Ability to operate in a lean organization with limited direct resources
  • Bias toward action
  • Critical reasoning/thinking skills required; must be able to demonstrate successful problem solving for critical business issues
  • Must possess strong verbal and written communication skills, including the ability to deliver difficult information at all levels of the organization
  • Sets an example of personal integrity, trust, dignity, respect, and diversity of thought
224

Field Marketing Manager Resume Examples & Samples

  • Located in American Fork, UT*
  • Develop and drive execution of annual field marketing plan
  • Develop and execute quarterly marketing campaigns and activities
  • Monitor performance of quarterly marketing tactics and report on ROI
  • Have a strong understanding and aptitude for campaign development
  • Manage a budget for program marketing
  • Work effectively across departments to ensure the program(s)/product(s) strategy is responsive to market/customer demands
  • Create campaign deliverables such as creative, call to action, offers, emails, direct mail, landing pages, social media, etc
  • Ensure internal sales and international partners are well equipped with information regarding new campaigns, promotions, and sustaining marketing efforts
  • Research new and effective marketing vehicles and implement best practices
  • Collaborate with Product Marketing Manager and support product marketing in developing go-to-market strategies
  • Evangelize your product at company events and industry events
  • Serve as a key marketing contact for salespeople
  • Participate in sales calls and other customer facing activities to better understand customer needs
  • Work with Client Services to ensure salespeople and channel readiness for updates and new programs
  • Participate in quarterly business review with executive team and clients
  • Support CERTIFIED, GPS, US & World Championships and other corporate events as needed
  • Bachelor’s degree in Business or Marketing, preferred
  • 6-12 months experience in marketing campaign development required
  • 6-12 months experience in social media marketing highly preferred
  • Excellent writing skills for print and web as demonstrated through portfolio work
  • Strong organizational skills and attention to detail while working under tight time constraints
  • Self-management skills and self-starter attitude highly valued
  • 2+ years experience with Microsoft Outlook, Excel, Word, and Internet browsers (Internet Explorer, Mozilla/Firefox, etc.) and advanced PowerPoint experience required, certification on Microsoft Office is preferred
  • Experience with Eloqua or other marketing automation tools preferred
225

Field Marketing Manager Resume Examples & Samples

  • Plan and execute event/association contract benefits (pre-event, at-event, and post-event)
  • Create, execute and manage TriNet hosted events (pre-event, at-event, and post-event)
  • Manage and process payments/invoices for events
  • Responsible for managing and tracking events in Salesforce.com
  • Conduct research, site-visits, and help the team make decisions about event opportunities
  • Propose new ideas and make recommendations to improve marketing events
  • Manage on-site production for events including but not limited to: preparing nametags, giveaways, events supplies, collateral, registration lists, etc
  • Manage regional event calendar
  • Keep track of event finances including check requests, invoicing, and reporting
  • Other projects and responsibilities may be added at the manager's discretion
  • Ability to communicate with employees at all levels of the organization
  • Strong knowledge and understanding of both state and federal employment laws
  • A demonstrated commitment to high professional ethical standards and a diverse workplace
  • Ability to adapt to a fast paced continually changing business and work environment while managing multiple priorities
  • Ability to manage multiple projects
  • Enjoys working in a high pace, high energy position
  • Excellent interpersonal skills both in person and by phone, with high professionalism
  • Ability to accomplish projects with little supervision
  • Ability to provide excellent customer service and high expectations for quality
  • Proficient in Salesforce.com
  • Minimal 20% travel required
  • Work in clean, pleasant, and comfortable office setting
  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
226

Field Marketing Manager, Southwest Resume Examples & Samples

  • The Field Marketing Manager is an integral part of the outbound marketing team who is responsible for delivering programs aimed at Enterprise sales audiences and will be the face of marketing for the segment sales team
  • Work with the Partner business development and marketing teams to understand best partner sales opportunities in sales segment, develop marketing programs to drive business and increase partner engagement
  • Partner with Product Marketing for commercial intelligence, creation of field communication and self-service tools for sales to leverage
  • Inform regional demand generation planning process with deep expertise of customer targets, sales strategy and pipeline to ensure greatest possible success of programs. Ensure that target customers are top of mind in all regional marketing activities
  • Earn trust and maintain strong relationships with Field Sales, Pre-sales, and Solution Architects teams to support their goals, increase engagement with marketing and drive program support
  • Minimum of 5-7 years’ experience in a high-tech B2B demand generation or field marketing role
  • Bachelor's degree in Marketing or Business or comparable education/experience
  • Proven track record of creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking
  • Experience building, launching, and reporting on campaigns using Marketo and Salesforce.com
  • Track record of developing and managing multiple marketing programs simultaneously
  • Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads
  • Knowledge of the B2B purchase process and how to identify opportunities to create demand and help accelerate opportunities
  • Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth
  • Experience with targeting and segmentation and list acquisition to build prospect lists for demand gen campaigns
  • Outstanding communication skills – written and verbal
  • Thrives in a fast-paced environment with the ability to pivot and problem-solve
  • A strong team player – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders – product marketing, global marketing and sales teams
227

Field Marketing Manager Resume Examples & Samples

  • Primary liaison between Central Region Field Sales and Corporate Marketing
  • Communicate feedback from the Field back into Corporate Marketing to ensure the Field is getting what they need to sell effectively
  • Create a 6 month rolling plan for the Central Region sales team
  • Plan, create and execute all marketing activities for the region and report results
  • Communicate marketing initiatives, new collateral, website tools, customer success stories, upcoming events, etc. to the regional sales team
  • Share best-practices across the Field Marketing team
  • Assess challenges of the Field and create solutions to address those challenges
  • Ability to identify effective marketing tools for Salesforce success
  • Client-Service Experience/Mentality
  • Collaborate with Alliances Team to support local partner programs
  • Initiative, a sense of urgency, ability to multi task, and a "can do" attitude
  • Enthusiasm for challenges and strong work ethic
  • Budget Management Skills
  • Strong Verbal and Written Communication Skills
  • 5-7 years Sales Support/Field Marketing Experience
  • Bachelor’s degree in Marketing, or equivalent area of study
228

Latam Field Marketing Manager Resume Examples & Samples

  • As a key contributor of the global business outcome teams, shape global Viavi end-to-end integrated marketing programs and drive implementation of these programs in Latin America to achieve business growth across Wireless, Wireline and converged service provider customer segments
  • Actively represent Latin America buyer and market requirements and ensure relevance in the definition of global marketing programs
  • Be a strategic and trusted partner to Latin America sales leaders and deliver high-impact marketing programs that achieve sales revenue goals
  • Effectively leverage corporate campaigns and thought leadership programs within region to support business goals and key initiatives. Prioritize activities to achieve maximum impact within budget and resource constraints
  • Participate and contribute to effective strategic account planning, and in close collaboration with sales, define appropriate marketing activities to support near term and longer term account planning objectives
  • Ensure Latin America marketing plans utilize the full range of integrated marketing tactics including industry events (tradeshows, customer seminars, webinars,) social media, as well as customer specific events and outreach (newsletters and one-to-one marketing, etc.). Work closely with Viavi staff and vendor partners to implement marketing tactics on time and within budget
  • Utilize metrics/goals/benchmarks to define program return on investment for Latin America marketing activities, and provide insights for continuous improvement of Latin America as well as global marketing investments
  • Contribute to building the marketing competencies and define new go-to-market processes of the global Viavi marketing organization
  • 8+ years’ experience developing and implementing successful integrated marketing programs
  • Service Provider and Enterprise industry experience desired
  • Strong track record developing and executing marketing plans that generate awareness, preference and measureable demand for highly technical products used by engineers, scientists or technicians
  • Proficiency mapping marketing activities and shaping messaging to the needs of CxO, technical and non-technical buyers
  • Knowledge of the service provider telecommunications and IT solutions market
  • Experience with test and measurement, performance management and customer experience management is preferred
  • Experience developing and implementing marketing plans with a wide range of activities in collaboration with direct sales teams
229

Field Marketing Manager Resume Examples & Samples

  • Collaborate with regional sales managers to develop a six-month rolling Field Marketing plan focused on meeting or exceeding quarterly pipeline build and progression targets
  • Utilize systems and tools such as SFDC to analyze pipeline and opportunity data to best determine marketing mix
  • Drive and execute account-based marketing campaigns in an effort to penetrate and expand in the Enterprise target accounts
  • Execute customer marketing initiatives aimed expanding current Zendesk customer accounts
  • Plan and execute executive-level thought leadership campaigns & Zendesk-hosted events
  • Plan and execute 3rd party events and tradeshow sponsorships with end to end plan & follow-up, measurement and ROI
  • Manage to a quarterly territory budget
  • Be a strong, inspiring mentor to the junior members of our marketing team
  • Work directly with customers, partners and the extended customer service and support community
  • Quarterly face-to-face engagement with San Francisco-based sales and marketing employees is a must
230

Senior Field Marketing Manager Resume Examples & Samples

  • Market assessment
  • Positioning
  • Profitability / Pricing
  • Training
  • User groups
  • Performance analytics
  • Event mgmt
  • Campaign mgmt
  • Channel mgmt
  • Price realization
  • Marketing and communication
  • >5 years in marketing, sales, product development, or related field
  • Experience in high tech, healthcare/med-tech solutions businesses
231

Enterprise Field Marketing Manager Resume Examples & Samples

  • Build strong relationships, alignment and ongoing communication with sales organization, marketing peers and other internal and external stakeholders
  • Closely align with sales leadership to drive new revenue pipeline that will help grow revenues and achieve sales targets
  • Develop and execute targeted regional marketing plans that increase awareness of BlackBerry’s security software portfolio, drives demand generation and sales leads, secures new accounts and grows business revenues
  • Identify and develop new marketing programs and tactics that generate new prospects/leads and raise awareness of BlackBerry's robust software portfolio and grow market share faster than the market rate of growth
  • Drive and manage sales/channel field events which include all aspects from start to finish, ability to communicate action items, responsibilities and updates to the team and internal stakeholders
  • Support multiple sales channels and prioritize marketing dollars that will achieve greatest return on investment
  • Measure and manage impact of marketing programs on leads/sales cycles; produce weekly reports and monthly dashboards to demonstrate campaign progress and regional success
  • 5-8 years of B2B Software Marketing experience with proven revenue results (Security software marketing highly preferred)
  • Marketing, Business Administration or Management degree
  • Ability to translate and communicate key business priorities in the form of strategy and the execution of tactical marketing programs and activities
  • Strong support orientation with a keen sense of urgency and prioritization
  • Strong interpersonal skills and ability to earn trust and respect from sales leadership and other colleagues
  • Ability to organize and present data in a clear and concise manner
  • Comfortable presenting conclusions and recommendations to stakeholders at various levels within the organization, including management and senior management
  • Experience in matrix management, reporting, marketing & campaign dashboards and KPIs
  • Demonstrated ability to take initiative, lead by example and achieve extraordinary results
  • High energy, self-directed, team player with the ability to see the big picture while managing the day to day details
  • Proficient use of technology including Microsoft Office is essential
232

Field Marketing Manager Resume Examples & Samples

  • Develop localised content to support our go-to-market strategy and messaging
  • Execute regional field marketing events, manage local Sales Tools portal, and support sales enablement initiative
  • Align with and support regional channel marketing program
  • Deploy industry best practice digital and social marketing to support the key business objectives. This includes content syndication, social media, SEM, SEO, and PPC
  • ...and being the rockstar you are, be willing to take on additional responsibilities as needed​
233

Field Marketing Manager Resume Examples & Samples

  • Working in collaboration with the International marketing team, create and execute a lead generation plan that delivers significant inbound, qualified leads and pipeline growth to hit targets
  • Create an overall event plans and all associated event materials. Provide recommendations on events opportunities in the region to drive awareness of the MongoDB brand and support growth. Support company participation in strategic events across the Greater China region and produce a plan for each event to align and integrate all pre and post activities, ensuring stakeholders are briefed
  • Working with the Solutions Architecture team, plan, promote and run local webinars in Simplified Chinese
  • Plan and support joint activity with core partners as defined by the Sales leadership
  • Support MongoDB Community Groups where required
  • Take ownership of event lead generation and tracking. Report on and analyse event activity, providing recommendations on findings. Monitor results and make recommendations on best performing campaigns. Ensure performance and ROI are tracked and supporting processes set up to effectively measure outcomes
  • Monitor results and make recommendations on best performing campaigns
234

Field Marketing Manager Resume Examples & Samples

  • Collaborate with DPSG field sales and the East and West Zone VPs to convert insights into account-specific marketing plans with the intent to influence and change purchasing behavior of specific guests and increase sales, including beverages
  • Develop, enhance and maintain business relationships, through your sales counterparts, with the Allied Bottler’s marketing leaders. Identify and maintain relationships with all key personnel within the Bottler’s marketing departments and agencies to maintain a current understanding of their business and operations to enhance our partnership. Support the sales team’s strategic planning and field activations
  • Cultivate partnerships with internal cross-functional teams in our company which includes; shopper insights, brand marketing, legal, category management, sales, customers, as well as internal and external agencies
  • Develop ways to simplify or optimize account foodservice marketing processes that will drive business results for DPSGs total brand portfolio in profitable channels and priority categories
  • Bachelor’s degree from an accredited college or university, with a focus on Marketing, Business or similar
  • Previous People Management Experience a plus
235

Field Marketing Manager Resume Examples & Samples

  • Ensure the integration of property management marketing functions within the Marketing Studio and that the division optimizes its use of shared and support marketing services, including being responsible for the submission of all creative, advertising, or marketing requests into the regional job tracking system
  • Interact with national studio leadership and other regional marketing personnel in coordination with the budgeting and fulfillment of print and online advertising, client marketing, website content, social media, affiliated agent education support, public relations opportunities, and creative services
  • Travel to offsite locations occasionally as required
  • Acquisition support and communication, ad hoc presentations
  • Assist with other assignments as needed
  • Bachelor degree in Marketing or related field required
  • Real estate license preferred
  • 5+ years of marketing experience in a property management, leasing or real estate environment
  • Experience with social media, online, and traditional advertising including contract negotiations and procurement. Advertising agency experience a plus
  • Strong communication and interpersonal skills with the ability to perform small copywriting jobs as well as presentation writing and presentation development
  • Polished public speaking skills and capable of delivering compelling and professional presentations
  • Demonstrated ability to work in a minimally supervised environment
  • Ability to supervise and lead multiple direct reports, some of whom may not be local
  • A documented history of strong leadership skills required
  • Advanced knowledge and experience with MSOffice Suite, including Word, Excel and PowerPoint
  • Able to lift small packages/boxes at agent presentations
236

Field Marketing Manager Resume Examples & Samples

  • Educated to a minimum of University Degree or equivalent
  • Prefer candidate with engineering degree (chemical or mechanical, heat transfer, refrigeration)
  • Postgraduate Business Qualification is advantageous
  • Minimum 7+ years of work experience in marketing and business development in South Africa in B2B environment
  • Experience working with commercial refrigeration companies,(i.e. OEM’s / contractors) and/or end users, HVAC industry
  • Proven track record of success in Air-conditioning & commercial refrigeration industry and working with AC service, supermarkets and OEM’s
  • An in-depth knowledge of AC / refrigeration products / value chain / competitors desirable
237

Mdcr Provider Partner & Field Marketing Manager Resume Examples & Samples

  • Bachelor’s degree in Marketing/Advertising, or related field/equivalent work experience
  • Minimum of 6 years in work experience in Field Marketing, Sales support and multicultural consumer engagement
  • 3+ years direct management experience
  • Experience in developing and implementing strategic marketing plans and promotional tactics, with full departments budgeting and P/L understanding and in support of corporate business objectives and local market events and sponsorships goals
  • Demonstrated program management, asset optimization, and coordination experience
  • Must be able to influence without authority and work with all levels of the enterprise
  • Must have attention to detail and a laser-focused approach
  • Must have good interpersonal skills for use at working consumer and business decision maker facing interactions and lead team to comply at all activations
  • Must be able to multi-task under pressuring deadlines and manage cross-functional teams, agencies and direct reports through tight schedules
  • Presentations skills
  • Ability to persuade and build credibility in order to gather satisfaction information, facilitate evaluation processes, and perform business development functions
  • Must have a strong ability to identify, analyze and solve problems, both independently and as part of a team. Will demonstrate the ability to develop cohesive solutions that benefit the entire organization
  • Minimum 25-35% travel required
  • Bilingual is required (Spanish)
238

Senior Field Marketing Manager Resume Examples & Samples

  • Drive and execute Marketing programs, events, webinars that demonstrate the value of NCR Solutions
  • Understand Sales’ needs and prioritize Marketing activities, based on demand and budget
  • Interact with Sales on a regular basis to ensure all of our programs are properly communicated
  • Manage all Sales/client requests to ensure timely and appropriate responses
  • BA in Marketing, Advertising, or a related discipline
  • 5+ years in Field or Channel Partner Marketing or in a Marketing Agency
  • Experience in Financial Services is a plus
239

Field Marketing Manager Resume Examples & Samples

  • Creation and execution of coordinated client-based sales plays
  • Deep collaboration with cross-functional teams like Segment Marketing, Sales Operations, Finance, Client Technologists & Global Operations
  • Providing Account Executives and Inside Sales Reps with deep technical expertise around the entire CSG portfolio of products & services
  • Building intermediate and long-term planning frameworks including go-to-market motions, influencing product design, and planning product sales cycles
  • NA business environment, sales structure and culture, unique segment requirements
  • Dell sales tools & processes (sales experience STRONGLY preferred)
  • Business LOBs (Optiplex, Latitude, tablets)
  • Consumerization/BYOD (XPS)
  • Dell Precision workstations
  • Dell Rugged Mobility solutions
  • Dell Cloud Client Computing & retail specialty client products
  • Dell Data Protection & Encryption
240

Field Marketing Manager Resume Examples & Samples

  • Collaborate with the North American Marketing Communications Managers and Marketing Automation Manager to develop and execute personalized account based programs to accelerate the sales cycle within targeted accounts. Work collaboratively to modify existing content and campaigns and define requirements for new ones
  • Establish relationships with key sales stakeholders allowing you to partner with them on marketing initiatives supporting their target account lists; align closely with sales to understand target account lists and define best targets for various marketing programs and sales plays
  • Provide ongoing data and insights on target accounts and contacts within these accounts utilizing internal tools and resources to provide value to sales
  • Develop innovative and creative ways to penetrate target accounts leveraging available program elements plus customized social marketing, local events, etc
  • Provide insights (knowledge, trends, competitive information, observations, etc.) about sales viewpoints, customers and the marketplace back into Geo and Global programs teams that provide a foundation for program development
  • BA/BS degree, preferably in Marketing and/or Communications; scientific education or training a major plus
  • 5-7 years experience in Marketing Communications, Field Marketing, or Inside Sales; utility market experience (water, gas, electric or lighting) preferred
  • SFDC experience (or equivalent CRM & Lead Mgmt System) required
  • Strong background in digital marketing
  • A strong business orientation with an ability to accumulate, process, and leverage information from both inside and outside the company for the purpose of driving the business initiatives
  • A strong marketing communications background with direct experience in creating and executing marketing campaigns
  • Superb written and oral communication and interpersonal skills
  • Experience in smart grid or smart water industries a plus
  • Solid process and project management skills are required, including the ability to manage numerous priorities simultaneously while maintaining a sense of urgency, as is an ability to operate effectively in an unstructured environment
  • Proven ability to build consensus and work effectively within a cross-departmental team
  • Excellent time management, client management and communication skills
  • Proven track record of success in a fast-paced, growth-oriented environment. This includes coordinating activities of staff, prioritizing projects and initiatives, delegating tasks as appropriate. A “roll up your sleeves” attitude is a must
  • Ability to manage multiple workloads simultaneously with strong organizational skills and perform well under pressure
241

Field Marketing Manager Resume Examples & Samples

  • Plans demand generation marketing programs to grow sales pipeline for the sales organization
  • Executes strategic global marketing campaigns and regional industry campaigns at the territory level
  • Identifies new tactics to connect with market across all personas including users, managers and executives
  • Builds a community of customers, prospects and students through PR, social media, webinars and other digital tactics
  • Nurtures existing leads through digital content, events and other persona appropriate marketing methods
  • Monitor lead flow within the territory to ensure the appropriate sales channels are receiving and following up on leads
  • Creates and manage territory program budget; measures ROI of field marketing tactics through metrics analysis and reporting
  • 5 years of experience in marketing
  • Proven ability to work closely and successfully with a sales organization
  • Proven ability to successfully execute a variety of marketing programs, including targeted direct mail and email, field events, social media, executive engagements, awareness campaigns
  • Experience with marketing automation systems to successfully run campaigns
  • Ability to work very independently and collaborate with cross-functional teams
  • Strong analytics, reporting, and written communication skills
  • Rigorous attention to detail and focus on quality of deliverables
242

Field Marketing Manager Resume Examples & Samples

  • Drive adoption and engagement of the National Calendar strategies and brand marketing initiatives across franchise marketing community. This includes developing local strategic initiatives to further drive and complement the national calendar at the local level
  • Support and execute testing initiatives to include innovation and pricing tests to include identifying any key strategic finding, opportunities and recommendations
  • Build franchise capability specific to LSM strategies and tactics to include local playbooks skill set training, trade area competitive analysis process, and building result oriented action plans
  • Leverage market knowledge to identify local level sales building and brand-building opportunities to be made available across the system. Track and share best practices for driving local growth
  • Proactively communicate and influence franchise partners on key brand strategies and initiatives, answering any questions, providing guidance and recommendations, along with resolving issues as needed
  • Analyze consumer and competitor data to be the expert in the pizza industry, as well as local programs/initiatives in order to determine effectiveness and provide recommendations
243

Senior Field Marketing Manager Resume Examples & Samples

  • Drive and execute Marketing campaigns, events, webinars that demonstrate the value of NCR Solutions
  • Interact with Sales on a regular basis to ensure all of our programs are properly communicated Manage all Sales/client requests to ensure timely and appropriate responses
  • Create a clear ROI for each marketing campaign
244

Field Marketing Manager Resume Examples & Samples

  • Provide excellent customer service to our internal and external partners
  • Use your organizational skills to create a productive workflow that the larger team can understand and follow efficiently
  • Collaborate with Field Marketing Director for NA Central to generate qualified sales leads using a mix of marketing programs, activities and events
  • Engage sales organization with appropriate programs to Central territories across the USA and Canada
  • Manage NA Central and CIO Perception programs and event leads to ensure optimal lead flow with Business Development
  • In collaboration with the Field Marketing Directors, design, test and optimize campaign activities for Informatica’s top accounts in NA Central as well as the CIO Perception campaign and Tableau partner marketing efforts
  • Manage regional tradeshows, seminars and digital program activities in NA Central and Canada
  • Leverage Marketo, Salesforce.com, Tableau and other tools to track the success of each program
  • At least 5-7 years marketing experience
  • Experience managing marketing activities within an enterprise, B2B software company
  • Proven ability in areas including
245

Field Marketing Manager Resume Examples & Samples

  • 5+ years marketing, sales or customer operations experience. Successful experience in marketing outreach methods including direct marketing, email, digital marketing, events, field marketing programs and/or other mediums Demonstrated ability managing multiple marketing initiatives integrated with an overall go-to-market strategy. Background and/or working knowledge in customer service, marketing, management and/or sales. Possess excellent presentation skills. Experience in leading tactical marketing efforts Experience working with CRM. Marketing Automation tool experience a plus. Up to 25% travel Excellent oral and written communication skills. Excellent interpersonal skills. Must be proficient in using the Internet, and with such PC applications such as Microsoft Excel, Word, PowerPoint and Outlook or like applications for documentation and internal and external communications. Ability to partner and build strong relationships with all levels of an organization including senior executive leadership. Enjoys working with scheduled deadlines
  • Coordinate marketing strategy with Product Marketing to ensure consistent marketing and messaging Assists with design and direction of integrated marketing campaigns related to events and local marketing. Project manages all national marketing initiatives and campaigns. Manages and coordinates details of trade show participation, seminars, conferences, meetings and special events. Coordinates event lead related activities with sales and track in CRM. Produces promotional presentations and materials for events. Works closely with sales and business development to effectively promote events to target audiences. Provides post-event analysis, budget recaps and participant feedback and incorporates learning into future plans. Determines fiscal requirements, prepares and manages tactical marketing budgets. Assists with coordination of direct mail and digital campaigns in relation to events and local marketing. Conducts research and identities new event opportunities for Benchmark Coordinate resources to complete marketing projects, including creative directors, designers, printing, fulfillment, programmers, consultants, agencies, digital experts, media buyers, etc. Leverage our marketing tools, to manage all projects, including budget, tasks, timeline, calendar, etc. Measure results and produce reporting of all marketing initiatives/campaigns by utilizing
  • 5+ years marketing, sales or customer operations experience
  • 5 Bachelor’s degree OR 4+ years professional work experience.Please note that we are not accepting agency phone calls or referrals regarding position vacancies. Third parties should not submit resumes on this site or to Benchmark employees directly. If the decision is made to engage the services of a search agency, we only work with organizations on our preferred vendor list with whom we have a written agreement. If you would like to be considered for this list in the future please contact the local Human Resource office
246

Senior Field Marketing Manager Resume Examples & Samples

  • Plan and execute regional field marketing programs focused on high touch engagement within customer and prospect accounts to create new new pipeline and accelerate existing pipeline
  • Work closely with account teams to craft Account Based Marketing plans for top strategic accounts to build and extend executive engagement
  • Develop strategic, high-touch field events, using Account Based Marketing techniques, primarily focused on customer’s decision makers
  • Research, recommend and execute targeted regional/local marketing plans that include but are not limited to field events, partner activities, user groups, assisting with industry events/tradeshows, establishing local relationships with related associations or communities, executive roundtables, etc
  • Ensure alignment with corporate digital/demand generation programs (e.g., webinars, direct email, advertising)
  • Work cross-functionally to oversee the timely execution of the field-marketing plan and collaborate with Sales Development and Sales to ensure strong follow-through on sourced leads
  • Track, measure and report on pipeline metrics across field marketing programs
  • 7+ years of experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired
  • Significant field marketing, segment marketing, demand creation and/or campaign execution experience
  • Experience defining acquisition account-based goals and objectives in conjunction with Sales. Must be comfortable providing data and insights on acquisition accounts as well as contacts within these accounts
  • CRM (Salesforce.com) and Marketing Automation (Marketo) experience preferred
  • Can do, positive and fun attitude with ability to partner and communicate effectively with sales and corporate marketing
  • Willing to roll-up sleeves and do whatever it takes to deliver success – action and results oriented
  • Ability to work collaboratively to create a results-driven, team-oriented environment
  • Strong analytical skills to determine ROI of marketing programs
  • Ability to work on multiple, simultaneous marketing programs that require both strategic thinking as well as high-speed tactical executives
  • Willingness to travel 25% of time on average and ability to work independently and autonomously
  • Bachelor’s degree in Communications, Marketing, Business or a technical field
247

Field Marketing Manager Resume Examples & Samples

  • Work collaboratively with a diverse team of internal stakeholders to execute integrated marketing programs as well as implement highly targeted micro-campaigns to organize outbound calling efforts
  • Salesforce.com experience required
  • The hours of this position are Monday through Friday from 8:00AM until 5:00PM
  • The position will require an ability to manage external partners and possible remote members of the team
  • 10-20% travel to other office locations and events
  • Ability to effectively work under tight deadlines, with limited resources to manage projects independently
  • Resourcefulness in solving problems
  • An ability to respond with a sense of urgency in a sales driven culture
  • Excellent interpersonal skills and keen attention to detail
248

Field Marketing Manager Resume Examples & Samples

  • Ensure effective lead and opportunity funnel growth
  • Deliver monthly funnel dashboard KPI’s
  • Create campaign metrics and track success accordingly
  • Set up, manage and attend local events
  • Organize, support and attend all regional Tradeshows
  • Build relationships with channel partners
  • Together with the marketing team, localize global campaign promotions to drive leads, opportunities and sales
  • Together with the Product Sales Specialist, set up in-country channel partner and end user seminars and training events
  • Manage the annual marketing cost budget
  • Utilize third party resources as required to deliver the creative requirements of the marketing plan
  • Support the on-boarding process for new channel partners
  • Coordinate and report NPS Survey metrics to drive improvements in the customer experience
  • 5 years’ experience working in downstream marketing, including both direct and channel partner sales
  • CRM experience
  • InDesign proficiency is a merit
  • Swedish, English and German - fluent and comfortable both verbally and in writing
  • Experience from the medical industry is a benefit
249

Senior Field Marketing Manager Resume Examples & Samples

  • Lead and manage cross-functional teams to develop and execute 3 year marketing strategy and plans for each specified industries/segments – frequently reporting back to senior management on results which includes, but not limited to: Definition of market trends, competitive threats, key opportunities, challenges and risks
  • Recognized subject matter expert and thought leader in respective industry/segment
  • Understand and drive cross-functional business alignment of specified industry/segment objectives including revenue goals, pipeline targets, sales execution, product launch, training, and client community
  • Establish and analyze key metrics and trends through a variety of data sources in the specified industries/segments
  • Define requirements for distribution, partners, products and solutions
  • Develop core value proposition, positioning and personas
  • Partner with product marketing to identify current and future solution offerings across the buyers journey based on customer needs including both internal products/services and external partner offerings
  • Assist in developing sales territory structure and rules of engagement to maximize alignment and industry/segment success
  • Assess new or sub industry/segments and analyze business opportunities
  • Frequent contributor to industry/segment thought leadership written or speaking activities
  • Participate in industry/segment events
  • Active in industry/segment associations
  • Create and support specific industry/segment client events
  • Create and support industry/segment client advisory boards, user groups
  • Partner with sales, client development, marketing and market development leadership to help define core industry/segment strategy, including themes, objectives and activities. Analyze customer data to understand and determine customer propensity to buy
  • Create and execute targeted cross-sell/ upsell programs fitting within the customer journey and customer personas
  • Proactively engage cross-functionally to coordinate, communicate, and optimize the impact of marketing activities
  • Assist in evaluation, selection and management of vendors and internal teams that contribute to local demand creation programs including events venues and services, digital marketing agencies, direct mail providers, SEO experts, designers, copywriters and list brokers
  • Travel 25%+ required
  • 5+ years in a marketing position with experience in business to business marketing of high technology products or services
250

Senior Field Marketing Manager Resume Examples & Samples

  • Develop and execute the local marketing plan, managing the marketing mix and budget, including sales enablement programs, company brand awareness activities, channel promotions, events, marketing collateral, public relations, social media and web presence
  • Leverage the regional and global functional expertise, as well as global programs and content
  • Drive demand generation programs and develop additional lead nurturing activities to achieve lead goals with a balance of inbound and outbound marketing programs
  • Ensure region marketing needs are effectively communicated to the global marketing organization
  • Provide input to identifying in-region customer targets by vertical, drive sales plays, advise on how to customize/build playbooks and measure progress against targets
  • Manage local lead funnel by assessing lead quality through quantifiable program metrics/KPIs, engaging with sales team, guiding and accelerating lead movement thru the funnel, and drive sales SLA for leads and follow-up
  • IBX (International Business Exchanges) marketing: launches, collateral and digital assets based on global product marketing guidelines, global inbound/outbound marketing and sales enablement activities
  • Contact acquisition & development strategy for local market: by vertical, job role, target account, suspect/prospect/customer
  • Success Metrics: MRR & TCV Pipeline contribution from marketing-generated leads; MQLs generated for in-region customers; MQL-SQL-Closed Won conversion rate; program delivery KPIs, sales activities/participation in programs and utilization of tools, PR metrics, upsell/xsell metrics
  • Possesses an expert understanding of how to drive business and marketing through the sales channel to grow market share
  • Excels at cross-group collaboration
  • Demonstrated experience in working with partners driving pipeline and revenue,
  • Proven success developing business, marketing planning/analysis, opportunity identification and optimizing Return on Investment
  • Motivated self- starter who thrives on working in complex and challenging environments of a rapidly evolving business
  • IT or network marketing experience preferred
  • Familiarity with: Excel, PPT, marketing automation tools
  • BA or BS, marketing focus preferred