Products Marketing Manager Resume Samples

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EK
E Kuvalis
Emmy
Kuvalis
67751 Tillman Route
San Francisco
CA
+1 (555) 947 8267
67751 Tillman Route
San Francisco
CA
Phone
p +1 (555) 947 8267
Experience Experience
09/2015 present
San Francisco, CA
Product Marketing Manager Vintage & Filament LED Products
San Francisco, CA
Product Marketing Manager Vintage & Filament LED Products
09/2015 present
San Francisco, CA
Product Marketing Manager Vintage & Filament LED Products
09/2015 present
  • Business casual, open work environment that emphasizes teamwork and responsibility
  • Work independently, report status on goals/targets to management yet align with larger group
  • Interface with international team and management
  • Opportunity to move into management and other cross-functional roles
  • Write and clearly give presentations to management team and customers articulating product strategy
  • Develop internal and external sale proposition for the portfolio along with Sales and Marketing
  • Manage the product portfolio from “cradle to grave” in particular product phase in and phase out
02/2012 03/2015
San Francisco, CA
Product Marketing Manager T-led Products
San Francisco, CA
Product Marketing Manager T-led Products
02/2012 03/2015
San Francisco, CA
Product Marketing Manager T-led Products
02/2012 03/2015
  • Create and articulate the product’s reason to buy and end-customer purchase strategy
  • Own the product development, targeted channel/segment launch and inventory position
  • Joining a dynamic product marketing team that own their individual P&L
  • Become internal expert and benchmark portfolio relative to technical, financial and market
  • On-site fitness center, wellness programs and tuition reimbursement
  • Undertake market research to ascertain purchase intent, trends and future direction
  • Identify and define the product portfolio strategy for the T-8 LED light bulb line
10/2008 11/2011
Detroit, MI
Products Marketing Manager
Detroit, MI
Products Marketing Manager
10/2008 11/2011
Detroit, MI
Products Marketing Manager
10/2008 11/2011
  • Monitor annual marketing and campaign plans, measuring against success metrics, recommending iterations and communicating progress
  • Collaborate with marketing team on planning and execution
  • Contribute innovative marketing ideas and solutions that support long term growth
  • Establish and maintain collaborative relationships with product line teams and the marketing team. Meet regularly with product line stakeholders, participate in relevant product line meetings, provide strategic recommendations, and share updates about marketing efforts and progress against goals
  • Granularly track all marketing tactics, ensuring robust tracking is in place to ensure we can attribute marketing efforts to successes, and doing so in method consist with marketing team
  • As changes in markets or demand occur, recommend iteration to marketing initiatives
  • Serve on cross-functional teams to support organizational projects
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Baylor University
Bachelor’s Degree in Marketing
Skills Skills
  • Outstanding verbal and written communications skills, including ability to influence others, and comfortable presenting to diverse audiences
  • Ability to identify, build and maintain effective relationships with mid- and senior-level management and other key stakeholders
  • Strong relationship-building and project-management skills
  • Ability to develop and apply creative solutions to solve business challenges, and sell them throughout the organization
  • Experienced in understanding technical details and operational complexity, and translating information into effective content marketing
  • Ability to identify and integrate new and emerging technologies into content marketing execution
  • Outstanding analytical skills with experience in interpreting data and translating into insights
  • Demonstrated career of successful product marketing strategy and program execution, and campaign implementation
  • Lean, Six Sigma and/or demonstrated process improvement expertise
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1

Global Consumer Products Senior Marketing Manager Resume Examples & Samples

  • Work in conjunction with the BMC Global Manufacturing cluster leader and other team members to create brand, marketing and communications initiatives that align with Global CP sector priorities and sector big issues to achieve business results
  • Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across the CP sector
  • Build relationships with the internal CP leadership and provide the marketing support required for go-to-market initiatives
  • Demonstrate excellent communications and networking experience and skills in a wide range of situations and with people at all levels within the organization
  • Considerable experience in B2B marketing and communications - professional services experience required
  • Strong relationship management and development skills
2

Marketing Manager, Utility Products, India Resume Examples & Samples

  • Drive marketing strategy for reaching mobile app developers in India
  • Execute integrated marketing programs to find, acquire and engage organizations that can benefit from Facebook’s ‘’build’’ products
  • Manage creative agencies and media agencies to develop marketing resources for broad audiences, partners and press
  • Define and lead India event strategy and work closely with Product Marketing, Partnerships, Sales, and PR to ensure the teams are coordinated and telling a holistic narrative
  • Influence our product roadmaps by framing competitive landscape, target markets, and providing market and consumer insights from the region
3

Marketing Manager Platform Products Resume Examples & Samples

  • Develop a robust customer engagement plan for our platform products, integrating our existing ambassador program, to increase share-of-voice, multiply success stories, gain customer insights, and increase user engagement of our solutions
  • Lead marketing discussions with platform partners (channel, content and/or technology partners) and negotiate co-marketing placements, marketing commitments and program details
  • Build awareness of customer advocacy, partnership and services activities within and outside the organization
  • Represent the voice of the customer in every interaction: understand buyers, how they buy and their buying criteria; become expert in competitive intelligence -- be the expert on the competition and how to beat them
  • Develop product positioning and messaging that differentiates our platform services
  • Manage the development & execution of key platform marketing programs, including demand generation programs, digital and online marketing, events, PR and social media
  • Support the sales enablement of internal and channel teams. Articulate the value proposition and development of sales tools that support the sales process
  • Work collaboratively with sales, account management, regional marketing, marketing services, product management teams to develop & execute key initiatives
  • Five plus years of relevant marketing, or product management experience
  • Experience in EdTech or in a SaaS environment
  • Collaboration – this position works across a wide range of stakeholders. You must value input from others, and believe that together we find a better solution than you could on your own. Strong ability to influence at all levels within the organization
  • Customer- focus
  • Strategic thinker who can identify win/win opportunities for MHE & our partners & stakeholders
  • Effective communicator in both written and verbal forms
  • Experience managing partnership marketing programs, and/or user engagement programs
4

Marketing Manager, Card Products Resume Examples & Samples

  • At least 5 years or higher experience, relevant cards/ banking product experience
  • Strong understanding of unsecured lending drivers, products & functions, specifically P&L Management
  • Strong Marketing skills
  • Results orientated
5

Product Marketing Manager, Sharing Products Resume Examples & Samples

  • Develop a global content marketing strategy for Facebook's Sharing Products
  • Leverage quantitative and qualitative insights on people using Facebook to influence the strategy
  • Find, lead and collaborate with external creative agencies to ensure quality, on-time delivery of marketing ideas and programs that will inform your strategy
  • Develop your own ideas for content that push the envelope on creativity
  • Present your content strategy and ensure the internal and external teams understand the rationale (the why?) of the strategy
  • Collaborate with cross-functional team (Product, Marketing, Operations, Design, Policy and more) to deliver world-class content marketing strategies
6

Marketing Manager Platform Products Resume Examples & Samples

  • Develop and lead the execution of robust integrated launch and go-to-market strategies for new services into core markets and core services into new market segments
  • Lead the development of product messaging, content for integrated marketing campaigns, pricing strategy, and competitive positioning
  • Oversee deployment of sales tools to enable the sales process from lead to close with sales, including demo strategy
  • Develop and disseminate competitive intelligence
7

Marketing Manager, Core Debit Products Resume Examples & Samples

  • Work closely with the Product Management Department to provide strategic direction to market PULSEs portfolio of core debit products, services and payment technologies to drive customer adoption and network transaction growth
  • Guide strategic planning for marketing products, including competitive analysis, customer segmentation and penetration plans that link product attributes to the PULSE brand value proposition
  • Maintain relationships with the PULSE salesforce and collaborate with team members to implement channel and customer (issuers, processors and merchants) outreach strategies, and provide sales support
  • Execute marketing programs to support PULSE salesforce in developing deeper relationships with current customers, converting prospects and driving lifetime customer value
  • Develop marketing strategies to provide timely, informative initiatives that articulate the value of PULSE products and generate sales demand
  • Implement inbound and outbound product-focused marketing initiatives
  • Achieve significant and measurable improvements to inbound and outbound marketing execution, leveraging reporting and return metrics to make informed recommendations and decisions
  • Utilize analytics to measure marketing effectiveness and return on investment
  • Work closely with in-house and agency content and creative services teams to develop messaging and assets required to execute marketing campaigns
  • Maintain knowledge of marketing and communications best practices and trends
  • Ensure pulsenetwork.com clearly articulates product value propositions and is optimized as a customer-communications and lead-generation channel
  • Evaluate and report on goals, results, challenges and achievements, communicating key findings in a concise and timely manner and making recommendations and program modifications accordingly
  • Provide thought leadership on marketing debit products and services for payments
  • Bachelors degree; MBA preferred
  • 7+ years of relevant marketing experience, preferably in the payments industry. Experience in technology industries will also be considered
  • Outstanding verbal and written communications skills, including ability to influence others, and comfortable presenting to diverse audiences
  • Demonstrated career of successful product marketing strategy and program execution, and campaign implementation
  • Strong relationship-building and project-management skills
  • Outstanding analytical skills with experience in interpreting data and translating into insights
  • Ability to identify and integrate new and emerging technologies into content marketing execution
  • Experienced in understanding technical details and operational complexity, and translating information into effective content marketing
  • Ability to develop and apply creative solutions to solve business challenges, and sell them throughout the organization
  • Ability to identify, build and maintain effective relationships with mid- and senior-level management and other key stakeholders
  • Lean, Six Sigma and/or demonstrated process improvement expertise a plus
8

Product Marketing Manager Outdoor Products Resume Examples & Samples

  • Defines the long term strategic new product roadmap, based on input from customer & channel influencers and market indicators and trends and strategic initiatives
  • Defines the immediate next year new product introduction plan, including the detailed market and product specifications and business case justification
  • Continuously gathers and analyzes competitive product information, market trends and customer insights to ensure projects stay on track and ready for success at launch, including NEMA and Epicor data deep dives
  • Work together with NPD engineering, sourcing teams and Marcom to set the targeted launch plans and releases supported by capital and resource budgets
  • Defines the detailed product and marketing specifications and alignment with all stakeholders (Operations, R&D, Sales, Quality, Marketing) and implements Pro Launch timeline and manages progress with support of Program Management and Engineering
  • Minimum of 5 years of Product or Marketing Management experience
  • Must be legally authorized to work in the United States without company sponsorship
  • Experience in new product development, technical program management and commercialization
  • Ability to travel up to 25%
  • Master’s degree in Business Administration (MBA) from an accredited institution
  • 5 years of experience in the lighting industry, outdoor/exterior lighting
  • New product commercialization experience
  • Experience in new product development and technical program management
  • Participation in Strategic Product Planning and Product Road mapping
  • Contractor and distributor market experience
9

Product Marketing Manager, Building Products Resume Examples & Samples

  • Manage the entire product line life cycle from strategic planning to tactical activities
  • Take full responsibilities for the P&L for the specific products group
  • Strategize the products' positioning, pricing, promotional activities, channels of distribution, etc
  • Specify market requirements for current and future products including market research
  • Sales enablement - communicate the value proposition of the products to the sales team
  • Product launch including cross-functional implementation of the plan
  • Market intelligence - be the expert of your buyers, how they buy and their buying criteria; be the expert on your competition
  • Demand generation - develop the strategy and manage the marketing activities/programs that drive demand for your products
  • Price Management - Managing the Price List and maintain the company's profitability of the product range with short and long-term strategies
10

Product Marketing Manager, Sharing Products Resume Examples & Samples

  • Develop a global creative marketing strategy for Facebook's Sharing Products
  • Develop your own ideas for content that pushes the envelope on creativity to augment the content strategy
  • Leverage the content calendar to craft inspiring creative briefs that embody the messages, themes and emotions needed from the creative
  • Present your briefs with confidence and ensure the internal and external teams understand exactly what's needed from the creative
  • Lead and collaborate with internal and external creative agencies to ensure quality, on-time delivery of marketing ideas and programs
  • Collaborate with cross-functional team (Product, Marketing, Operations, Design, Policy and more) to deliver world-class creative marketing strategies and content
  • 1+ years of experience in brand and/ or product marketing for internet and/or consumer technology
  • Experience in global brand marketing
  • Experience crafting briefs that communicate the requirements
  • Knowledge in global cultural trends and proven ability to launch campaigns in US and non-US markets
  • Knowledge of global markets and understanding for their cultures
  • Cross-functional leader
11

Sage Products, Marketing Manager Resume Examples & Samples

  • Experience and support ongoing training sessions for Sage EMEA sales team
  • Invest 25% of your time working in field with sales team focused on: new business, sales training and outcomes in targeted markets
  • Direct the dissemination of vital information to the EMEA sales force
  • Support and coordinate, and implement marketing communication programs. Eg
  • Clinical Studies; In-service Materials; Continuing Education; Video Materials ; Product Advertising, Campaigns
  • Support the international marketing team as a technical sales product expert for pertinent brands to the EMEA Markets
  • Support all functions and accountability for product changes, pricing maintenance and profitability
  • Identify, execute and support specific and targeted ­product line projects per the business plan with internal Sage departments
  • Establish a positive working relationship with international sales team and corporate management
  • Regular meetings; respond to needs; support the training of reps in the field
  • Create opportunities for two-way communication with the sales force: Voice, Chatter
  • Drive a positive working relationship with Corporate Accounts, QA/RA, Manufacturing, Materials Management, New Product Development, Engineering and Executive Staff
  • Maintain frequent contact with customers and sales force through regularly scheduled field work-withs
  • Become the Sage expert on the Tender winning process
  • Initiative
  • Ability to gain others’ confidence and buy-in through influence
  • Strong public speaking ability
  • Clinical & business mindset
  • Develop simple and clear messaging from complex information
  • Proven ability to clinically market
  • Analytical thinking
  • Facilitation and teaching skills
12

Digital Marketing Manager Next Generation Products Resume Examples & Samples

  • Responsible for adhering to timelines, budget plans using measureable processes
  • Responsible for the modification and globalisation of ifuse.com on a Digital platform
  • Responsible for the visibility and accountability of action plans and Customer journey
  • Apply digital marketing skills to ensure the online channel is maximised
  • Generate a driven solution for the Global Expansion project representing Digital at all levels for all Nicoventures products
  • Proven IT & Digital experience: SEO, SEM, PPC, Affiliates, Campaign management, Digital Analytics
  • Strong planning and execution skills in project delivery
  • Ability to work under extreme pressure to hit time and budget requirements
  • Presentation skills at all levels
13

Territory Marketing Manager Power Products Resume Examples & Samples

  • Develop / conduct market research studies and perform related analyses involving sales, trends, & market potential
  • Identify, quantify, and make recommendations on market price, customer delivery requirements, quality, & other related factors
  • Identify / evaluate new product, product improvement, and new business opportunities
  • Assist Sales, Engineering, and other organizations in developing & implementing strategies to capture additional sales & market share, as well as increasing profits
  • Work with management to facilitate development of the Company's business plan and the group's strategic plan
  • Develop and implement marketing communications & advertising plans that clearly identify the Company's products, services, image, and other factors to increase sales
  • Develop strategic profiles of key & potential competitors; this also involves forecasting markets, business volume, and market share
  • Provide marketing support for corporate strategic planning
  • Coordinate activities and provide direction to less-experienced staff
  • Additional duties may be assigned, as needed
  • Requires broad understanding of the Company's business & markets
  • Requires strong analytical, marketing, and financial skills
  • Requires ability to coordinate activities and provide leadership to less-experienced staff
  • Errors typically result in loss of time and rework and may affect customer relations
  • Bachelor's Degree
  • 5 years of professional experience in Engineering, Sales Support, Sales, and/or Marketing .... or .....
  • 3 years of professional experience in Sales , Marketing, or Engineering specifically within the Power Industry Sector
  • Bachelor’s degree in Electrical Engineering (e.g. BSEE) is highly preferred
  • Previous experience working with Power Transmission & Distribution [T&D] systems; experience working with Surge Arresters or related power products (e.g. Surge Protection Devices [SPD], Transient Voltage Surge Suppressor [TVSS], etc.) is a plus
  • Recent experience with technical sales; experience working with clients in the Power Utility industry is a plus
  • Familiarity with Operations & Maintenance practices of electric substation equipment
  • Ability to listen effectively and understand customer needs
  • Ability to clearly present ABB value propositions to the customer
  • Ability to technically understand customer service needs and develop ABB solutions
  • Willingness to travel 40%
  • Strong communication skills (verbal and written)
14

Product Marketing Manager LED Products Resume Examples & Samples

  • Identify and define the product portfolio strategy for the LED light bulb line
  • Manage the product portfolio from “cradle to grave” in particular product phase in and phase out
  • Create and articulate the product’s reason to buy and end-customer purchase strategy
  • Communicate product and portfolio graphic strategy within defined brand parameters
  • Own the product development, targeted channel/segment launch and inventory position
  • Fully-embrace sales budget, margin and profit targets and product forecasting
  • Travel domestic and international as product representative to accounts and production locales
  • Previous, documented experience in working with a cross-functional team
  • Familiarity with LED and/or Lighting a positive
15

Products Marketing Manager Resume Examples & Samples

  • Establish and maintain collaborative relationships with product line teams and the marketing team. Meet regularly with product line stakeholders, participate in relevant product line meetings, provide strategic recommendations, and share updates about marketing efforts and progress against goals
  • Collaborate with Director of Marketing on annual marketing plans for products and services, as well as marketing plans for new or revamped products and services
  • Develop campaign plans to meet marketing and organizational goals
  • Collaborate with colleagues to execute on annual marketing and campaign plans, identifying metrics for success and ensuring the necessary tracking is in place to measure success
  • Copyedit and proofread creative deliverables, including ensuring all marketing materials meet compliance requirements
  • Utilize tools for project management, marketing automation and analytics. Utilize data for strategic segmentation and decision making to increase adoption and engagement, and meet cost-per-acquisition targets
  • Contribute to research on product line programs and marketing plans by regularly monitoring competitive landscapes and gathering data on consumer preferences
  • Monitor annual marketing and campaign plans, measuring against success metrics, recommending iterations and communicating progress
  • Granularly track all marketing tactics, ensuring robust tracking is in place to ensure we can attribute marketing efforts to successes, and doing so in method consist with marketing team
  • As changes in markets or demand occur, recommend iteration to marketing initiatives
  • Provide frequent reports on progress of efforts and success metrics, sharing the appropriate level of communication with the Director of Marketing, marketing team and product line stakeholders
  • Serve on cross-functional teams to support organizational projects
  • Support the Director of Marketing with the strategic initiatives including, but not limited to, brand management, persona research, customer journey mapping, and member experience
  • To follow all company policies and act as a role model to others in the following of these policies. This includes, but is not limited to, providing exceptional internal and external service, championing company values, representing the Credit Union with a high level of professionalism, working hard to support your teams, and arriving to work with a positive attitude every day
  • Frequent communication with Director of Marketing, marketing team and product line teams about upcoming and in-progress campaigns, as well as post-campaign recaps. Ensuring all plans are well-documented and shared with team
  • Employ strategic digital marketing practices
  • Collaborate with marketing team on planning and execution
  • Manage marketing projects and initiatives with Agile Project Management method
  • Approach marketing with member-first perspective
  • Be self-motivated with an attitude to move projects forward and overcome barriers when presented
  • Promote a positive and collaborative team environment
  • Proactively seek understanding from colleagues
  • Actively listen, explore problems and be solutions-oriented
  • Obtain solid understanding of products marketing, product lifecycles, product launches, conversions and ongoing R&D
  • Manage multiple projects and deadlines simultaneously and make sound decisions
16

Product Marketing Manager, Camera Products Resume Examples & Samples

  • Contribute to defining customer targets, use cases, product features and benefits, messaging and more in a clear Marketing Request Document (MRD), in close collaboration with the Product Management team in the US
  • Manage and own the launch plans of camera products in Europe — such as Nest Cam Indoor and Nest Cam Outdoor — in collaboration with worldwide product managers, sales, operations, marketing, and PR
  • Monitor European competition and propose required actions to worldwide product development teams
  • Tailor the messaging of Nest camera products for each European countries
  • Be the product expert and support the needs and projects from other functions (sales, training, legal, channel marketing, pro marketing and brand marketing)
  • Proactively train and update the EU Nest team on product developments
  • Be the ambassador for Nest products attending industry events/trade shows and work closely with marketing to ensure our product messages resonate with European customers
  • BA/BS degree in a technical subject (in lieu of degree, equivalent working experience)
  • Fluency in written and spoken English
  • Passionate about how technology can make people’s lives better
  • Understanding of Bluetooth LE and similar wireless protocols
  • Thrives in chaos, able to navigate ambiguity, obsessed with customer experience, fanatic about the details, scrappy and willing to wear multiple hats, will do what it takes to get the job done
  • Experience in leading cross-functional projects and teams
  • Fluency in German, Italian, Dutch, Spanish or French would be a plus
17

Product Marketing Manager, Consumer Products Resume Examples & Samples

  • You are knowledgeable of product marketing fundamentals, from positioning and messaging to go to market strategies
  • You possess effective cross-functional and project management skills
  • You can successfully communicate across all levels of an organization, both verbally and written
  • You are entrepreneurial and can thrive in a dynamic, fast-paced environment
  • You may have worked with product management and engineering organizations
  • A great attitude, team player, and ready to have fun!
18

Power Products Marketing Manager Resume Examples & Samples

  • US Citizenship is required; successful candidate must be able to obtain US SECRET Clearance
  • BA or BS degree in Engineering or Technical field. A degree in Business or Marketing is also desired
  • A minimum of 7 years experience in the technical business development field
  • A successful track record of winning contracts and building order book in the aerospace and defense marketplace driven by an aggressive win-win, can-do attitude
  • A proven track record of determining technical customer requirements and converting into successful business opportunities
  • Demonstrated ability to work within the US Government and prime contractor acquisition and procurement communities with the capability to leverage contacts which result in opportunities
  • A thorough understanding of program funding streams and the ability to identify, engage and liaise strategic and program/project decision makers
  • Exceptional ability developing and managing technical proposals; strong technical writing and presentation skills, and superior desktop computer skills
  • A working knowledge of business development planning and market analysis processes
  • A strong team player with the ability to work in functional groups consisting of marketing, engineering, contracts and finance personnel
19

Products Marketing Manager Resume Examples & Samples

  • Manage the day-to-day development and coordination of Travel marketing project plans
  • Manage cross-functional internal teams and vendors from initiation to execution and retrospective
  • Help create sales enablement materials and lead generation campaigns for new set of offerings
  • Creates and executes project plans, including deadlines, specs, assets, budget, vendor coordination, status updates, approvals and final delivery
  • Track, monitor, and evaluate integrated marketing activities and accomplishments
  • Collaborate/Coordinate with appropriate resources, including subject matter experts, research team, writers, design agencies, marketing and communications personnel and various shared services, to execute and/or leverage integrated marketing programs
  • Contribute innovative marketing ideas and solutions that support long term growth
  • Adhere to overall marketing budget and utilize sound marketing methods to ensure programs are implemented cost-effectively and implemented to achieve desired goals for building revenue, relationships and reputation
  • Events planning, production and coordination such as tradeshow sponsorships and special client events. This can include activities such as negotiations with vendors, client engagement, content development and on-site presence
  • Lead research-based thought leadership content development
  • Ability to write clear and persuasive copy
  • Must have: Undergraduate Degree
  • Good to have: Marketing or communications degree
  • Must have:8-10 years’ experience working in a large, matrixed organization
  • Good to have: Travel or Digital Technologies background
20

Industrial Products Marketing Manager Resume Examples & Samples

  • Understanding the Marketing and Sales function, including Sales, Marketing, Brand, and Thought Leadership. Skills Preferred: Demonstrates extensive abilities and/or a proven record of success, in the following areas
  • Developing strong relationships with peers
  • Resolving issues independently, coordinating with leadership or subject matter specialty departments when necessary; and,
21

Product / Marketing Manager, Rx Products Resume Examples & Samples

  • A Bachelor degree in marketing, finance, business or related field is required, with a Master in Business Administration preferred
  • Must have 3-5 years of related business experience, preferably in Marketing or Sales
  • Must possess thorough knowledge of Marketing and Sales (preferred experience in Pharma Industry). Demonstrates leadership qualities and strong written and verbal communication skills
  • Thorough understanding of the StageGate process (or similar process) and new business development
  • Computer literacy and advanced skills in the use of MS Excel, Power Point, and Word are required
  • Requires self-motivation, marketing creativity, detail orientation, commitment to deadlines, and ability to work successfully in a team environment
  • Understands the financial and forecasting side of managing a category or business (will continue to develop in the role)
  • Experience dealing with customers and vendors is desirable. Minimal travel required
22

Product Marketing Manager Vintage & Filament LED Products Resume Examples & Samples

  • Identify and define the product portfolio strategy for the Vintage & Filament LED light bulb lines
  • Be integral component of the Product Introduction Team (cross-functional internal team) comprised of non-reporting but critical groups to new launches
  • Undertake market research to ascertain purchase intent, trends and future direction
  • Become internal expert and benchmark portfolio relative to technical, financial and market
  • Develop internal and external sale proposition for the portfolio along with Sales and Marketing
  • Bachelor or Master degree from an accredited university
  • A number of years in product management required; candidates applying know this confidence themselves
  • Deep understanding of retail and/or commercial business
23

Product Marketing Manager T-led Products Resume Examples & Samples

  • Identify and define the product portfolio strategy for the T-8 LED light bulb line
  • Work independently, report status on goals/targets to management yet align with larger group
  • Write and clearly give presentations to management team and customers articulating product strategy
  • Fully fluent in spoken and written English
  • Knowledge of SAP and Business Warehouse reporting systems a plus
24

New Products Marketing Manager Resume Examples & Samples

  • Development of new product strategy, platforms, and pipeline of concepts for next 1-5 years
  • Project manager for multiple Command™ brand new product projects. Lead a cross-functional team of lab, manufacturing, design, consumer insight, supply chain counterparts to drive commercialization and launch
  • Lead platforms through 3M’s New Product Introduction Process from ideation through post launch
  • Actively support international subsidiary marketing teams
  • Brand strategy, including segmentation, value proposition, and positioning
  • Minimum of one (1) year of new product development experience
  • Minimum of one (1) year of consumer product marketing experience
  • Two (2) years experience leading cross functional teams, including project management
  • Two (2) years of quantitative and/or qualitative consumer product research
  • Proven track record in the "fuzzy front end" of new product development
  • Strong analytical skills and ability to interpret various data
  • Experience in launching new products and line extensions
  • Strong understanding of market research methodologies including ethnography
  • Ability to work with and manage outside agencies, such as research and design companies
  • Experience presenting new products/opportunities to executives
  • Strong interpersonal skills with excellent written and verbal communication skills
  • Energized by fast paced and challenging work environment
  • Positive attitude & strong work ethic