Trade Marketing Manager Resume Samples

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NS
N Schowalter
Nora
Schowalter
32210 Shields Turnpike
Boston
MA
32210 Shields Turnpike
Boston
MA
Experience Experience
12/2016 – present
Houston, TX
Senior Trade Marketing Manager
Senior Trade Marketing Manager
12/2016 – present
Houston, TX
Senior Trade Marketing Manager
12/2016 – present
  • Through their team would manage Direct Focus – work request creation, proofing, and working with brand teams on creative direction
  • Deploy, and provide post report on OPE programs A&PT management and reconciliation
  • Utilize suite of communication tools/POS developed with Brand /FMM input within each regional initiative (with support in development)
  • Managing a team consisting of a Manager, a Coordinator and an Assistant
  • Provide post-mortem feedback (scorecards, KPI’s)
  • Provide local insights to validate programs
  • Managing senior stakeholders to clearly demonstrate how marketing value is being delivered via the various partners and consistently seek to innovate and review
02/2011 – 06/2016
Chicago, IL
Regional Trade Marketing Manager
Regional Trade Marketing Manager
02/2011 – 06/2016
Chicago, IL
Regional Trade Marketing Manager
02/2011 – 06/2016
  • 3) Working with and driving execution though influencing Support Functions – Supply Chain, Logistics, Finance, Procurement, Legal etc
  • Competition Monitoring and Tracking
  • Management and monitoring of customer and consumer marketing investments and initiatives at regional level
  • 2) Working with Marketing – Category / Brand Managers
  • Ensuring brand prominence at the shelf– creating brand recall opportunities for the consumers
  • Price Tracking basis competition benchmarking at Regional Level
  • Drive effective shelf share by ensuring product promoters do a good job of showcasing the product and the brand in right imagery
09/2005 – 09/2010
Boston, MA
Trade Marketing Manager
Trade Marketing Manager
09/2005 – 09/2010
Boston, MA
Trade Marketing Manager
09/2005 – 09/2010
  • Driving differentiation in the market by creating and implementing a world class communication program highlighting AMP's news, business and lifestyle brands
  • Cooperating with supporting functions by leveraging expertise and the relevant resources to help boosting sales performance
  • Training and couching the new sales associate by following RC Sales On-Job-Training guidance
  • Establishing, developing and maintaining business relationship with existing and prospective customers in the assigned territory
  • Creating and executing relevant customer-centric Trade Marketing and customer engagement strategies, driving commercial revenue growth
  • Creating and executing relevant customer-centric Trade Marketing strategies, driving commercial revenue growth
  • Driving differentiation in the market by supporting and managing a product marketing program that strengthens the Fairfax Media mastheads' brands
Education Education
Bachelor’s Degree in Marketing
Seton Hall University
Bachelor’s Degree in Marketing
Skills Skills
  • Good communicator with strong interpersonal and business skills, confident in communication with senior management; a good team player
  • Ability to develop and maintain solid relationships and working knowledge European key retail accounts
  • Advanced knowledge of Microsoft Office (Word, Excel and Power Point) and strong numeric ability
  • Strong analytical skills with ability to develop strategies, tactics and measurable implementation
  • Language skills: Estonian (very good); English (very good); Russian (good)
  • Leadership & interpersonal skills capable of building strong working relationships & influencing internal teams
  • Good knowledge of Syndicated Data (IMS/In Market Sales)
  • Highly detail oriented
  • Ability to build professional and clear reports
  • Strong knowledge of syndicated data (IRI or Nielsen)
Create a Resume
1

Trade Marketing Manager Resume Examples & Samples

  • Organised, proactive, able to work under pressure and deliver to tight deadlines
  • Good communicator with strong interpersonal and business skills, confident in communication with senior management; a good team player
  • Strong written and presentation skills (preparing and giving presentations to senior teams and stake holders), analytical
  • Solid experience in operational marketing including trade marketing and B2C within media in Poland. Experience in international marketing is a plus
  • Experience in managing agency relationships
2

Trade Marketing Manager Resume Examples & Samples

  • Supporting Sales Manager with general and individual retailer presentations (fact books, ppt pres., reports, trailer shows…)
  • Development and realization of retailer specific promotions in cooperation with Sales Manager Category Management and WHV Marketing
  • Services retailer in regular meetings and by presentations as well as with all other forms of communication for all categories: Video and Digital. Cooperation with WBCP
  • Gathering of all relevant sales information incl. market and title/promotion data
  • Analyzes client data, product line data and catalog data. Develops individual offers and sales concepts
  • Development and maintenance of reports to Sales Manager, VP Sales and WHV Senior Management
  • Strong collaboration and regular communication with Marketing, Operations, Finance, Category Management and WBDD Sales
  • Creation of an annual retailer specific promotion plan with permanent update, revenue + units forecast (last estimate)
  • Preparation and participation in Retailer Meetings
  • Supporting Sales Management with analyses and promotion planning
  • Plans effectively Coop-Advertising and POS spends together with Sales Manager and Marketing
  • Participation in Sales- and Marketing Meetings
  • Management of POS material and display units
  • Planning and execution of tailor-made POS activities
  • University degree with focus on Sales & Marketing or similar education
  • Minimum of 3 years practical experience within FMCG Industry (Sales and/or Marketing)
  • Experienced in POS Marketing and Category Management
  • Excellent knowledge of the German retail market and their associated mechanism and processes
  • Good networking contacts within the German retail market
  • SAP skills are advantageous
  • Dynamic, team-player, creative, analytical consideration and structured working
  • Willingness to travel (due to the decentralised customer organisation)
3

Regional Trade Marketing Manager Asia Pacific Resume Examples & Samples

  • Liaise with Head of Global Trade Marketing for the ideation, planning, budgeting, production and implementation of all in store activities, including point of sales materials, promotions, training, etc
  • Develop distribution strategies and marketing activities by channel and by brand for all APAC markets
  • Establish, implement and control an effective Trade Marketing action plan in line with the brands’ strategy within agreed budget and guidelines with a total respect of the brand image codes
  • Track results of Marketing Activities and constantly evaluate their effectiveness and ROI
  • Competitors monitoring and Analysis
  • Liaise with Sales, Finance, Customer Service and Logistics Department
  • Assist Top Management and Sales Team with the development of new markets and channels strategy
  • Visit relevant APAC markets, supporting Subsidiaries’ local teams in the execution of the marketing activities
  • Guarantee constant attitude to in store “Share of Space” conquest with no compromise on quality of brands presentation
  • Attend relevant Customers Meetings and Buying Days supporting Sales Team
  • Manage marketing costs (budget, follow up, ROI) and ensure efficient spending of APAC HQ/Local Budgets
  • Guarantee CRM development in accordance to Divisional HQ guidelines
  • Guarantee Brands Training to internal and external staff, sharing vision and strategy
  • 3+ years of proven marketing experience
  • Relevant industry experience (Eyewear and/or Apparel, Fashion, Luxury)
  • Experiences in highly competitive, brand sensitive, service oriented markets
  • Deep expertise in marketing programme development in Retail and Wholesale
  • Proven ability to develop outstanding marketing strategies and flawless activities executions
  • Degree in business administration
  • Preference to candidates with MBA
  • Proven track record of results achieved within a structured, multinational environment
  • Ability to work within fast growing environments and to contribute to build a new organization
  • Solid understanding of Fashion/Luxury business
  • Excellent customer relationship and negotiation capabilities
  • Presentation and negotiating skills
  • Analytical skills and problem solving attitude
  • Flexibility, hands-on approach, ability to handle multi-tasks
  • Entrepreneurship, innovation attitude, exceptional commitment to teamwork
  • Mature personality, self motivation, positive attitude
  • Excellent Knowledge of Excel, Power Point
  • Fluent in English, Mandarin and Cantonese
4

Trade Marketing Manager Resume Examples & Samples

  • To assist the team head to lead teams that create and innovate marketing plans that help to deliver established goals in partnership with sales channel leaders
  • To assist in the development and management of the annual operating plan including annual budget planning and implementation and in the contribution to the distribution marketing part of the five year plan in alignment with the overall sales targets and budget of the Sales team
  • To help manage several projects and programs, interact with cross functional teams, exhibit solid project management skills, and balances analytical capability with creative and business savvy to deliver results
  • To work closely with travel trade and other 3rd party partners to execute distribution marketing projects and programs
  • To participate in the concept ideation and strategic development process for a range of channel initiatives and implement integration strategies by supporting key initiatives
  • The position scope includes assistance on creative development (in partnership with agencies), distribution marketing, E-channel distribution strategies and projects, competitive intelligence, and trade research
  • To collaborate with internal and external departments at SHDR and WDP&R, which requires interaction with leadership at certain level
  • Minimum of 7-year experience in marketing or trade marketing, including brand strategy, creative development, channel marketing strategy and initiative development and implementation
  • Demonstrated strong analytical skills and proficiency in evaluating research to inform the creation of actionable strategies
  • Demonstrated interpersonal skills and ability to influence important stakeholders at certain levels
  • Proven experience in strategic planning and project management
  • Demonstrated strong verbal and written communication skills in both English and Chinese, including solid presentation skills
5

Trade Marketing Manager for Maybelline Resume Examples & Samples

  • To develop strategy of Trade Marketing program for Maybelline in selected GT channel, with focus to recruit new users and build strong good relationship with the Cosmetic stores for long run partnership
  • To have good analytical skill to analyze market, consumers behavior, and also retail industry to be able to develop a strategic planning in trade marketing
  • To implement and track Trade Marketing programs for retailers with commercial and marketing teams designed to increase sales and brand/category presence
  • Build good work relationship within all functions related : marketing, commercial, trade marketing, finance controlling
  • Respecting and tracking budget and commercial targets
  • Report sales needs and field intelligence to BU Head and Sales Head
  • Good knowledge and have good interest to understand cosmetic market and retail industry
6

Trade Marketing Manager Resume Examples & Samples

  • To develop and implement Trade marketing plans for the Category Football and for accounts Intersport/USG/Fairplay and Football specialists
  • To liaise with internal (Sales, Marketing, Market North and Global) and external (retailers and agencies) counterparts
  • To track, evaluate and optimize the performance of initiatives across your customer portfolio and for the Category Football
  • To proactively manage budgets within agreed levels for the accounts Intersport/USG/Fairplay and Football specialists and overall for the Campaigns in Football
  • To assist in developing strategic business plans as key member of project teams
  • To ensure impactful brand appearance with commercial impact, by embracing the latest trends and technologies (innovation)
  • To manage various (production) agencies
  • Solid understanding of Microsoft Office incl. PowerPoint
  • English (fluent)
  • Dutch (fluent)
  • Functional: Marketing
  • Industry: Experience in the sports and/or fashion industry is beneficial
  • Academic thinking & working level
7

Trade Marketing Manager Resume Examples & Samples

  • Bachelors or advanced degree in Business or Marketing required
  • At least 2 or 3 years of experience in Trade Marketing or Operational Marketing, ideally in a local position
  • Experience in the videogame industry or deep knowledge of the Industry
  • Passionate about the videogame industry
  • Strong knowledge of the competitive landscape
  • Team player and business oriented
  • Strategic, analytical and creative thinking abilities
  • Good communication skills, oral and written
  • Great sense of entrepreneurship
  • Project Management abilities
  • English compulsory, French a plus
8

Trade Marketing Manager Argentina Resume Examples & Samples

  • Manage all activities related to last 3 feet including leadership of +/-100 of Motoagents (field trainers and promoters sales force team), creation and execution of incentives programs to sellers, development and execution of training programs to the trade, live units seeding programs management, Trade Portal management, as well as stand-out presence and merchandising for POS
  • Grow business with Carriers and Retailers by winning at the last 3 feet and by increasing sellers retail recommendation rates and focusing on exceeding sell-out goals through POS execution
  • Implement and execute programs fully aligned with sales and marketing campaigns and with regional and global efforts as applicable
  • Work hand to hand with sales team and customer ensuring the best sellout programs
  • Manage the brand strategy with Carriers Channels to ensure that the brand successfully maintains its position among its core business segments, especially at the POS
  • Lead company in driving initiatives and activities that improve our ROI for marketing initiatives looking at cross market and regional opportunities to improve effectiveness and response to marketing and sales activities/ campaigns
  • Manage, and audit monitor and work on actions to improve productivity and performance of sales promoters (Motoagents) and adjust allocation
  • Strategize the POS activities and implementing and tracking the POS ABC matrix
  • Ensure the national/regional trade marketing strategy and brand alignment
  • Support Channel Sales Team, maximizing initiatives striving for trade marketing effectiveness
  • Monitor and execute QMI (quick market intelligence) and coordinate agency activities
  • Manage training programs to the sales force (promoters, carriers, distributors, sales clerks, dealers, retailers)
  • Drive regional incentive campaigns (sales incentive programs, channel promotions, retail, spiffs and rebates)
  • Negotiation skills and supplier relationship management
  • Broad and detailed knowledge in function, product, technology service, strategy, and business complexities
  • Strong leadership, communication, teamwork and interpersonal skills
  • 4+ years of experience working in the Smartphone market within relevant areas (Trade Marketing, Sales, Marketing, etc.). Proven track record of success within these areas
  • Presentation skills
  • Prior experience working in a multinational company within a matrixed environment
  • Bachelors Degree. In lieu of a degree, 4+ years of experience working in the Smartphone market within relevant areas (Trade Marketing, Sales, Marketing, etc.). with proven track record of success will suffice
  • Experience in Trade Marketing is a major plus
9

Digital Trade Marketing Manager, Europe Resume Examples & Samples

  • Identifying opportunities to develop digital sales at retail
  • Building the business around those opportunities in partnership with finance, legal, marketing, project management, and other teams
  • Forecasting sales and budgeting based on these forecasts
  • Leading the relationship with vendors and third parties
  • Leading, coordinating and monitoring projects internally
  • Building processes from the ground up to grant the proper implementation of these initiatives
  • Developing and updating digital trade marketing plans and calendars
  • Setting up and managing dashboards and KPIs to track the performance of digital trade marketing actions
10

Trade Marketing Manager Adidas Group Resume Examples & Samples

  • Participation in launches promotion strategy development and realization in clients’ stores
  • Market analysis and monitoring, competitors environment research
  • Participation in trade marketing clients’ calendar development and implementation
  • Clients’ stores decoration according to the TMC
  • Developing, organizing, following trade marketing activities (BTL, promo), results analizing
  • Partners and clients effective relationship building
  • Participation in developing motivation programs for the staff
  • Budget planning and control
  • Control of POS materials developing and production
  • Preparation of analytical reports
  • Work in cooperation with category, brand and sales departments
  • Cross-functional Projects with VM, Brand Marketing, Product Marketing
  • Communication with clients
  • Communication with Global office
  • Experience in a similar position (2 years or more)
  • Experience in budget planning and control
  • English – upper-intermediate
  • Experience in collaboration with marketing agencies
  • Experience in position of KAM in FMCG company is a plus
11

Trade Marketing Manager Juice Resume Examples & Samples

  • Develop the operational / channel brand plans (in-store BTL) for all Juice National programs closely working with Division Marketing, Shopper Marketing, Franchise and bottler HQ teams. 75%
  • Align and prioritize with Brand team the Juice annual execution plan by channel. 10%
  • Define, align, track and review key KPIs for each National channel campaign jointly with Shopper Marketing, Brand and franchise teams. 10%
  • Capture and share learnings for each National program implemented. 5%
  • 8+ years business/management experience. Significant cross functional experience, including marketing, commercial, franchise, bottling operations, and business development. It is very important that the incumbent must have deep understanding of KO system. Ability to work effectively across multiple functions and cultures. Proven Strong team leadership skills. Leadership within a framework of a global organization. Experience in facilitation of multi-disciplinary teams
12

Trade Marketing Manager Resume Examples & Samples

  • Develop, present and execute all aspects of account specific marketing plans that uphold brand standards support sales objectives and drive sell-in/sell-through of products for designated account base. Tactics may include: print, radio and web advertising, consumer promotions, sales associate contests, in-store merchandising concepts, and event marketing
  • Act as primary liaison with sales team and retailer teams (buyers, visual, advertising contacts etc.) for designated key account base. Foster communication with regard to all planning and execution of initiatives
  • Development of cohesive and concise creative, advertising and media briefs
  • Project and Budget Management
  • Excellent account management, budget management, analytical, interpersonal and communication skills
  • Strong knowledge of advertising, merchandising and promotional concepts
  • Expertise in multi-tasking
  • Proven strategic planning skills
  • Strong attention to detail and seamless, timely execution of projects
  • BS/BA in Marketing, Communications, Business Administration or related discipline
  • Minimum 5 years of related marketing experience
  • Must be able to travel 15-20% of the time
13

Senior Trade Marketing Manager Resume Examples & Samples

  • Bachelors Degree - MBA preferred
  • 6-8 years in Trade Marketing on either the programmatic or media side
  • Proven track record of developing integrated marketing programs including messaging, content, strategy, and execution
  • Demonstrated ability to work autonomously and manage a wide variety of projects simultaneously and under deadline
  • Previous experience managing a team and a thorough understanding of the programmatic landscape
  • Experience in crafting presentations and sales materials
14

Senior Trade Marketing Manager Resume Examples & Samples

  • Encouraging maximum consumption of digital content across the Disney portfolio of content
  • Consistently innovate and deliver first class marketing campaigns which provide maximum ROI and stand out amongst our competitors
  • Constantly review analytics in order to respond effectively to market and industry trends
  • Considering how our relationships with these clients can be amplified to reap greater benefits across the Walt Disney Company, working closely with DM+ and Studio partners
  • Account responsibilities to include iTunes and Wuaki for EHV and TVOD across features, ABC Studios series and library promotions. This will include regular client liaison to promote all titles and series on these platforms as well as close collaboration with the studio and marketing teams to ensure consistent and strong campaigns, involving owned, bought and earned media
  • Launching and sustainment of the EHV TV apps in the various markets
  • Point person for Marvel on Demand which will involve building and servicing this new product across EMEA
  • Producer Group Point Person for Marvel, Pixar and Disney Animation (to include sharing of toolkits for pop up channels, sourcing materials and approvals, etc.)
  • Focus on tracking campaign success and evaluation
  • Share success across the company and prioritise communication within the digital marketing community of DMD
  • Oversight of digital servicing, working closely with Technical
  • Liaise closely with Finance and Research teams to respond quickly and effectively to consumer trends and behaviours, consistently demonstrating a return on ROI
  • Managing a team consisting of a Manager, a Coordinator and an Assistant
  • Managing senior stakeholders to clearly demonstrate how marketing value is being delivered via the various partners and consistently seek to innovate and review
  • Contribution to AOP and 5YP as well as accountability for tracking spend over the fiscal
15

Trade Marketing Manager, Aol Resume Examples & Samples

  • Project-manage large-scale marketing programs, from tent pole events (e.g. CES, Digital Newfront, Ad Week) and client activations
  • Owns kick-off and on-going meetings with cross department teams to ensure timely progress
  • Monitor and analyze key performance indicators to drive business results
  • Create internal documents that provide constant, clear communication of objectives, status, tactics and results to all stakeholders
  • Develop social strategy and be the on-the-ground social lead
  • Responsible for Internal communications, including external facing recap
  • Manages trade site, when necessary
  • Works with Events on client lists/invites
  • Communicates clearly across projects and people
  • Support Director in developing growth plans and long term marketing strategy
  • Strong knowledge of and experience marketing digital video and programmatic technology in the media tech landscape
  • Familiar with creative development and market positioning
  • ROI driven with a keen sense of what makes a campaign a success
  • Possess strong leadership, communication (both verbal and written), and exchange information with others clearly and concisely
  • Ability to respond to frequent demands of multiple customers (internal and external)
  • Internet savvy and interest working within a rapidly changing industry
  • Potential travel required (25%)
16

Trade Marketing Manager Resume Examples & Samples

  • Provide strategic direction for all trade marketing activity, ensuring an effective calendar is implemented and adhered to
  • Lead and influence internal brand marketing and sales teams toensure creative and effective channel marketing programs are being executed
  • Initiate a Customer Relationship Programme which identifies key influencers in the whisky industry, and engages with and entices VIP customers to the range of whiskies and core brands
  • Track key competitors marketing activation in the trade
  • Manage a portfolio of high end establishments ensuing the business secures premium display opportunities and locations
  • Develop relationships with key customers ensuring long term business planning implemented, and customer retention rates are adhered to
  • Trade Marketing experience ideally within Wines & Spirits
  • High level of presentation skills
  • Strong network with premium on-trade customers
  • Strong follow-up capability to meet the teams demanding schedule
  • Strong Commitment to Actualising Results to the business
  • Strong relationship building and charismatic
  • Good understanding of global and local trends within the on-premise channel
17

Trade Marketing Manager Resume Examples & Samples

  • Manage the Trade Marketing activity throughout EMEA territories and Licensees for all titles
  • Trailering Critical Path - strategies, placement, monitoring and reporting
  • POS and in theatre material management
  • Support implementation of multi-territory Exhibitor relationships
  • Regional Third Party Partnerships (concessions partners)
  • Management of local and regional in theatre promotions
  • Corporate screenings
  • Oversee Exhibitor Events
18

Trade Marketing Manager Resume Examples & Samples

  • Assist Sr. Director in development of tent pole strategy and content
  • Project-manage small to large-scale marketing programs, from tent pole events and client activations
  • Own kick-off and on-going meetings with cross department teams to ensure timely progress
  • Lead the creation of marketing materials and presentations
  • Perform competitive industry analysis to support strategic recommendations on placement, message, strategy
  • Evaluate ROI on marketing tactics
  • Develop social strategy and be an on-the-ground social lead
  • Internal communications, including external facing recaps
  • Managing trade site, when necessary
  • Communicate clearly across projects and people
  • 5+ years demonstrable experience in marketing
  • Strong knowledge of, and experience in, the media and ad-tech businesses
  • Ability to establish and maintain effective working relationships with managers, teammates, and members of other departments
  • Must possess strong leadership, communication (both verbal and written), and exchange information with others clearly and concisely
  • Ability to operate both analytically and creatively and detail orientated
19

Trade Marketing Manager Resume Examples & Samples

  • Development and realization of retailer specific promotions in cooperation with Sales Manager Category Management and Warner Home Video Marketing
  • Services retailer in regular meetings and by presentations as well as with all other forms of communication for all categories: Video, Games and Digital. Cooperation with WB Consumer Products
  • Development and maintenance of reports to Sales Manager, VP Sales and Warner Home Video Senior Management
  • Strong collaboration and regular communication with Marketing, Operations, Finance, Category Management and WB Digital Distribution Sales
  • Creation of an annual retailer specific promotion plan with permanent update, revenue + units forecast (last estimate) for Video and Games
  • 1-2 years practical experience within FMCG Industry (Sales and/or Marketing)
20

Trade Marketing Manager Resume Examples & Samples

  • Supporting Sales Manager with general and individual retailer presentations (fact books, ppt presentations, reports, trailer shows…)
  • Services retailer in regular meetings and by presentations as well as with all other forms of communication for all categories: Video and Digital. Cooperation with WB Consumer Products
  • Participation in Sales and Marketing Meetings
  • Willingness to travel (due to the decentralized customer organization)
21

Senior Trade Marketing Manager Resume Examples & Samples

  • Develop the operational / channel brand plans (in-store BTL) for all Coke National programs closely working with Division Marketing, Shopper Marketing, Franchise and bottler HQ teams
  • Align and prioritize with Brand team the Coke annual execution plan by channel
  • Define, align, track and review key KPIs for each National channel campaign jointly with Shopper Marketing, Brand and franchise teams
  • Capture and share learnings for each National program implemented
22

Trade Marketing Manager Resume Examples & Samples

  • Demonstrated experience in trade marketing is essential
  • Media sector experience is essential
  • Experience in the development and management of large-scale events is essential
  • Influencing & networking
  • A collaborative approach
  • Global mindset: thinking and acting for both local and global needs
  • Change leadership: resilience - ability to listen and respond and hold the course
  • Accountability
  • Empowering of others
  • Creating shared understanding (being transparent)
23

Trade Marketing Manager Resume Examples & Samples

  • Work in conjunction with the commercial team to establish and define account strategy in line with Brand and Retail directives
  • Assist in account presentations and seasonal sell in activity of brand activity and retailer support
  • Manage Key Accounts and execute seasonal retail marketing campaigns in line with Brand strategy
  • Create, manage and deliver an on time, on budget and on brand retail marketing activity calendar for the respective accounts
  • Help define, manage and execute the retail programme for staff training, visual merchandising and POS presentation
  • Report on/ measure the contribution of all retail marketing activities to establish ROI
  • Manage outside agency and vendor relationships related to execution of marketing activity
  • TIME SPLITS
  • 50% -Internal – European Head Quarters - Amsterdam
  • 50% -External - In account meetings, with local agencies and in retail
  • 4+ years proven retail/trade marketing experience in sporting goods / lifestyle brands across
  • Strong understanding across all retail marketing mechanics
  • Must have a background in retail marketing – retail shop planning and execution
  • Ability to develop and maintain solid relationships and working knowledge European key retail accounts
  • Strong knowledge of current Europe retail landscape
  • Ability to multitask in high pressure environment
  • A command of written and spoken English
  • Team player with a passion for sports and have the desire to cross the line in first place delivering executional excellence
  • Dedicated, enthusiastic, innovative and drive to achieve the best, the teammate should be a strong communicator and able to manage their time effectively
  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.Ability to write reports and business correspondence.Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public
24

Trade Marketing Manager Lancôme Resume Examples & Samples

  • Propose and carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity
  • Manage the CRM strategy for the retailers
  • Optimize in-store execution
  • Report sales needs and field intelligence to your manager and commercial / marketing teams
  • Monitor and improve processes to better link marketing and commercial activities
  • Manage budget and ROI for your specific Trade Marketing activities
  • Stay up-to-date with market, consumers& competitors in order to propose relevant and innovative solutions
  • 2-3 years of experience in marketing/trade marketing
  • Sensitivity to retail, previous experience with CRM will be an asset
  • Entrepreneurial skills: capacity to draw conclusions from the data, propose and implement innovative trade marketing programs and solutions
  • Analytical skills, rigorous and sensitive to detail
  • Capacity to manage several projects at the same time an prioritise
  • Capacity to work in teams and strong interpersonal and communication skills
  • Fluent English, second foreign language will be an asset
25

Trade Marketing Manager, Drogerie Channel Resume Examples & Samples

  • Establish TM investments strategy, to achieve defined business objectives across all product categories,
  • Build trade promotional plan for key retail and top regional accounts,
  • Held responsibility for development, execution, and performance of all projects,
  • Track promotional implementation, analyze investments efficiency, make result reports and presentations,
  • Provide sales with effective instruments for fast new launches listing, analyze listing targets fulfillment,
  • Collect and relay feedback and suggestions from sales teams on activation results, promo-packs quality, off-takes and competitive offers
26

Trade Marketing Manager Resume Examples & Samples

  • Development of an annual trade marketing plan and get alignment and approval of sales and marketing management
  • Work closely with Sales to develop creative programs that promote the brands and align with the customers’ strategy and program need
  • Profound vendor network built on strong relationships
  • Create Best in Class customized presentations for Programs, annual retailer Brand Plans and ad hoc needs throughout year that set up our brand for success
  • Produce trade related sell sheets throughout the year to disseminate information on trade related programs
  • Train Sales team on key trade initiatives such as: brand plans, channel research, how to best use executional tools
  • Programs are compared quantitatively as well as qualitatively
  • Evaluate the requests of sales teams against company goals and other national or local programs
  • Previous sales management experience working with National Accounts and/or Wholesalers
  • 3-5 years of Trade Marketing experience with an Apparel or Footwear company
  • Must possess & demonstrate command skills / customer focus / strategic agility / drive for results, and ability to exercise independent judgment in analysis & problem solving
  • Excellent collaboration with cross functional partners
  • Highly competent in creating and driving process
27

Trade Marketing Manager Resume Examples & Samples

  • 3-5 years experience in a Marketing position (brand or agency), with a track record of working on campaigns or marketing activity, preferably for digital/ebusiness brands. Experience of working with an international or global brand a plus
  • Strong project management skills for driving campaigns from concept through to delivery & postcampaign measurement
  • Excellent communication and business development skills
  • Strong trade marketing capabilities & experience with driving business casing & opportunity sizing with Finance personnel
  • A natural affinity for an organic, authentic brand such as ours and the sensibility necessary to communicate it
  • Business level proficient in Russian and English
  • A proactive, entrepreneurial and global mindset
  • Tertiary education completion preferred
  • Customer-centric & obsessed with ensuring the best customer experience at all times
28

Junior Trade Marketing Manager Resume Examples & Samples

  • Ensure proper market execution tracking In CAM countries to achieve LBCU Vision 70% ICE Score, detecting opportunities and stablish follow up routines. (20%)
  • Feet-on-the-street approach to assure flawless execution & make things happen in the market, proposing and implement plans to address ICE improvement, working together with Market development managers & Market execution managers. (20%)
  • Co-design with bottling partner the full potential vision & strategies for Cold Drink Equipment platform in different channels of CAM countries (15%)
  • Agree, deploy & track the CDE & Glass Returanables Introduction annual plan in the market in each country with the bottlers, assuring correct DMI allocation resources to make it happen as Fast Start program (20%)
  • Determine tools to calculate glass/Package introduction to define the adequate amount to better supply the expect demand. (10)
  • Coordinate the process and assure successful communication of execution guidelines to KOS Sales Team- Sales Force engagement. (10%)
  • Incorporate best practices and new solutions for market execution. CDE & RGB/Ref Pet Introduction (5%)
  • Years or experience: 4-5 years of professional experience / preferred 2-3 within the Coca-Cola System in Operations area. If external 4-5 years of experience in Trade Marketing area
  • Strong Franchise Leadership skills
  • Marketplace knowledge
  • Abilities: Analytical Thinking, Leadership, Initiative, Teamwork, Work under Pressure, Adaptability, influencer
  • Tools: Windows (Excel, Word, PowerPoint, Project, etc.)
  • Availability to travel frequently within the country (+50%)
29

Group Trade Marketing Manager Resume Examples & Samples

  • Developing and implementing the trade marketing strategy for all luxury brands at all retailers in the Netherlands
  • Optimizing the differentiation strategy at different retailers
  • Managing the online activation for our brick and mortar clients
  • Collecting, connecting and translating comprehensive knowledge about the retailers into sales needs and field intelligence for commercial & marketing teams
  • Managing and negotiation of the yearly trade marketing activities with clients
  • Building and managing relations with your trade marketing counterpart at the retailer
  • Managing budget and ROI of all trade activities
  • Forecasting animated sell-out with accuracy
  • Collaborating across functions and teams in the Netherlands and Belgium
  • Managing a 3-person trade marketing team
30

Trade Marketing Manager Resume Examples & Samples

  • Bring to life the Global strategy and define the trade-marketing vision for the US Wholesale channels, adapting it to the regional peculiarities and needs
  • Manage the strategic development and execution of well-conceived rollout plans and budgets, aligning Product, Trade Marketing, Operations and drive Marketing managers and Sales Operations manager towards a flawless execution of the defined strategy
  • Collaboratively drive the vision for Marketing – and be the catalyst to drive cross-functional team members towards meeting deadlines
  • Oversee the overall trade-marketing calendar by consolidating an end to end process in order to increase business efficiency and profitability (by channel)
  • Increase alignment within the organization and Sales through calendar adherence, accountability for product/asset delivery and execution in-store
  • Own channel communication around service level management
  • Collaborate with Global Trade Marketing, to bring to life the global Trade Marketing Strategy within the US Wholesale channels, creating compelling plans and driving their execution through Marketing Managers and Sales Operations managers
  • Provide the brand with supporting analysis as needed for working sessions on marketing/sales/business strategy, focusing on key strategic meeting (i.e. seasonal kick-off, seasonal category and channel sales targets)
  • Define regular communication flows and shared KPI’s
  • Ad-hoc Projects– This is a position requiring great flexibility; there are many ad-hoc needs that arise throughout the year. These could be anything from assisting with a one-off quick turn opportunity that comes our way to helping various people in the organization prepare for meetings. This role may expand into a larger trade marketing role across the greater NA organization
31

Trade Marketing Manager Resume Examples & Samples

  • Min. Bachelor Degree from any discipline
  • Have minimum 2 years working experience in Trade Marketing or Category/Channel Dev
  • Passionate in Beauty particularly salon business
  • Good communication skill and driven
  • Able to write and speak in English
32

Trade Marketing Manager Resume Examples & Samples

  • 1) Store Acceleration Programme
  • Increase Matrix sell out and sell in via store sales (+25% YOY £sell out growth 2016 Target)
  • Increase Matrix share of business in stores versus competition
  • Develop, source and execute a store environment excellence programme to drive share of voice, build brand equity and improve repurchase and dwell time in store space
  • Manage a store personnel customer service programme (‘store heroes’) to improve dwell time, conversion and competitive market share in store sales including development of animation and incentive programme and content management of comms channels associated with store heroes including website and social pages
  • Building share of sales with mobile hairdressers through a variety of recruitment and conversion initiatives
  • 2) CRM
  • Ongoing development and management of a new CRM programme for the brand to build customer loyalty and ISMS across stores and salons
  • Management of the user interface solution with management agency
  • Content management alignment with marketing calendar
  • Performance, usage and ROI optimisation analysis (including P&L monitoring)
  • Procurement, supply chain and stock management of the reward materials and any third party suppliers
  • 3) Retail Excellence
  • Develop and manage a salon retail excellence solution to drive in salon retail ISMS with H&S team
  • Look after Top Accounts and Artistic retail excellence merchandising solution
  • 4) Annual and Monthly Brand Materials (management of, executed by Trade Marketing Executive)
  • Production of monthly materials including sales presenters, magazines, order pads and stock trackers
  • Development, Management and maintenance of primary digital sales tool, Wepad
  • Development, production and delivery of biannual conquest kits, promotional materials, product portfolio and any associated brand books
  • 1) £ Sell Out Growth in store via merchandising and store hero programme
  • 2) Club Matrix CRM programme incremental sales and P&L optimisati9on
  • 3) Salon Conquesting via conquest kit, brand materials and top account retail excellence activity
  • Entrepreneurship
  • Strong drive to get ambitious project done
  • Creativity, eye for design along with sensitivity to metier
  • Outstanding attention to detail
  • Confident and enthusiastic manner
  • Practical and methodical approach to problem solving
  • Experience working as part of a team and independently (although often without supervision and under pressure)
  • Ability to be proactive and assertive
  • Prioritisation skills, able to cope under pressure and multi-task
  • Effective communication skills, together with a resilient character are essential
  • Advanced knowledge of Microsoft Office (Word, Excel and Power Point) and strong numeric ability
33

Trade Marketing Manager Resume Examples & Samples

  • Formulate and analyze travel trade marketing strategies in order to maximize the partnership collobaration
  • Develop and further enhance the distribution program to leverage the channel efforts
  • Drive marketing campaigns, programs, communications and events
  • Work closely with internal marketing teams to ensure the marketing communications are on brand standard
  • Lead and coach the team to manage suppliers on marketing materials
  • Overseas marketing budget
34

Trade Marketing Manager Resume Examples & Samples

  • Collaborating with retailers to manage and drive trade marketing strategy
  • Developing marketing toolkits and sales/launch presentations
  • Directing Omni-channel initiatives by forging key account relationships
  • Managing the company trade marketing calendar while driving development and delivering seasonal initiatives
  • Participating in brainstorming sessions
  • Driving a results-oriented culture that promotes collaboration and flexibility for future planning
  • Monitoring marketing budgets and spending on a monthly basis
35

Trade Marketing Manager L Oréal Consumer Products Division Resume Examples & Samples

  • Experience preferably within a consumer driven and fast past sales environment
  • Educated to at least a degree level
  • Highly organised with prioritisation skills and strong communication skills (written and verbal) and Excellent presentation skills
  • Highly numerate – strong analytically and Good commercial acumen
  • Good understanding of Media planning
  • Category Management expertise
36

Trade Marketing Manager Resume Examples & Samples

  • 4+ years if CPG Trade Marketing, Marketing, Category Management or Direct Sales experience
  • Bachelor's Degree or equivalent in Marketing or related field
  • Familiarity with CPG trade channels (Mass, Food, Drug, Dollar Store, Specialty & Hobby)
  • Strong knowledge of Integrated Communications, Marketing and Promotion
  • Exceptional creative and strategic thinking abilities
  • Microsoft Office/Suite proficient (Excel, Word and PowerPoint)
  • Solid analytical skills
  • Passion for and experience with Sports and/or Kids Entertainment
  • In-depth retail experience in multiple trade channels
37

Trade Marketing Manager Resume Examples & Samples

  • Create and execute the annual trade marketing plans
  • Develop trade and consumer promotions across - price, operations and POS
  • Launch NPD to increase engagement and distribution
  • Seek out profitable Trade Marketing activities
  • Be strong in all areas of category management
38

Trade Marketing Manager Resume Examples & Samples

  • To develop and impleme nt strategic marketing pla n (s) for agreed key accoun t/channel delivering on the UK/ IRE objective of profitable growt h
  • To ch ampion, and deliver agreed brand strategy within responsible account/channel
  • Work closely with sales counterpart to develop account plans that are measureable and are tracked as part of the overall UK/ IRE Budget
  • Demand creation - to drive marketing programmes that deliver market share growth/maximise sales and profit ability through growth in existing and new product categori es (for retailer)
  • To input on and monitor/ensure execution of profitable ranging within specified retailer(s)
  • Development and execution of annual promotional plan covering both national brand objectives and sho rt term tactical – all with a view to maximize ROI
  • To ensure that all activity is aligned to the overall UK/ IRE marketing plan, corporate strategy and meets the company financial and brand objectives
  • To ensure that the Electrolux marketing approach is recognised as that of a market leading supplier, and contributes to the ambition of being the preferred supplier to its customer base
  • Implementation of range reviews in key accounts, working closely with the Product Lin e Team developing solutions (instore & online) to maximise potential sales and profitability
  • Development and implementation of a channel/retailer growth plan – bot h existing and new product catego ries
  • Establish key requirements for ATL & BTL inclusion within the annual Channel/Key Account plans joint advertising campaign
  • Working within the account restrictions development of POS packs/activity for Electrolux group product standout in store and online
  • Definition and implementation of both instore and onlin e trade marketing plan by product family for agreed channel/retailer
  • Delivering and tracking of activation to ensure sales and gross margin targets are met for channels and product groups as defined in the UK budget
  • On time implementation of product and promotional pla ns for the agreed channels within agreed net sales and profit targets
  • To deliver and track net sales and margin on all customer promotions and product launches
  • With the Senior Trade Marketing Manager management of the promotional plan to avoid conflict between customers and channels
  • Provide product forecast input for promotional activity based on channel understanding
  • Management of campaign/channel marketing spend within agreed budget limits
  • Manage vendors to deliver cost effective solutions and budget efficiencies
  • Monitor the performance of agreed channels and product groups a nd ma k e proposals within the channel plan to drive the business forward
  • Understanding of sales in and sales out performance at pnc le v el to understand and build improved range and promotional activity for the future
  • Engagement in intern al departmental processes to drive business improvement and time effectiveness
  • Continually audit and analyse the company’s competitive position to highlight competitor activity and new opportunities for share growth for Electrolux Group
  • Work in conjunction with both the marketing and account sales ma n agers to create effective customer pitches and presentations
  • Effectively manage the creation and production of sales literature, including leaflets, price lists and training material in line with agreed budgets and guidelines
  • Where appropriate, develop and review direct reports within the Marketing Team
  • Passion, marketing flair and creativity
  • Strong motivation to achieve
  • Well organised and structure d approach – strong process and operating rhythm
  • Excellent commun ication and presentation skills in both the internal and e xternal e nvironment
  • Ability to influence and present to business managers and customers at all levels
  • Strong leaders hip, presence, confidenc e, and relationship skills
  • High level of numeric and analytical sk ills
  • PC literacy – high levels of proficiency in Microsoft Excel, Word & Power Point
  • To actively support the Head of Marketing at all times and to make an active contribution to the Marketing Team as a whole
  • Self motiv ate d and an org anised approach to business
  • Seeker of “best practices ”
  • Ability to manage multiple tasks, prioritise and manag e time effectively– priority driven thinker
  • Strong team player
39

Trade Marketing Manager Resume Examples & Samples

  • Mastery knowledge of marketing principles, practices, tactics and tools and development value proposition with retailers
  • Mastery knowledge across marketing mix and vehicles for program execution with key account
  • Experience in delivering value-plus retail merchandising, bundles and solution consumer offers
  • Good people skills to gain peer support globally, regionally and in-country for new initiatives
  • Excellent negotiating, influencing, consensus-building and conflict-resolution skills
40

Trade Marketing Manager Resume Examples & Samples

  • Generate compelling shopper stories to develop winning strategies for categories versus competition
  • Support the ICP process by identifying key opportunities by incorporating understanding of shoppers, category, customer, competition, channel and external environment
  • Implement activities that deliver category or sub category growth based on consumer, shopper and customer requirements
  • Recommend actionable in store solutions based on a clear understanding of shopper behavior within the category and drive implementation of in-store solutions and continuously review the effectiveness of our in-store actions
  • Develop briefs and work with Shopper Activation and Space Planning team to ensure delivery of in-store solutions in order for field sales to implement
  • Responsible for proposing optimal Total Trade Spend (TTS) budgets for category by channel based on ICP
  • Prepare and implement new product trade launch and conduct pre and post evaluation
  • Recommend clear promotional guidelines based on shopper understanding and current market knowledge
41

Trade Marketing Manager Resume Examples & Samples

  • Coordinate with cross-functional teams in order to provide one central source of information for the sales organization
  • Understand brand and customer priorities and uses the planning process to drive strategic alignment
  • Recommends product/brand priorities, financial guidelines and drives synergies across customers and brands within area of responsibility
  • Leverages and leads growth driving capabilities including category management, in-store visibility and shopper marketing to deliver comprehensive category growth plans for customers
  • Compiles market, shopper / end-user, and channel knowledge gaps, develops, analyzes and delivers a summary for the business to review
  • Gathers competitive and marketplace intelligence to share with the organization
  • Collects and summarizes business risks and opportunities
  • Utilize marketplace knowledge and experience to inform new and developing go-to-market strategies
  • Ensure sales force has all the necessary tools to make customer appropriate presentations and meet customer administrative requirements
  • Supports sales teams to provide customer solutions lead by consumer driven insights
  • Lead consumer solution initiatives utilizing Newell Brands complete portfolio
  • 6+ year experience trade management, channel management, brand management, insights and sales
  • Experience leading cross functional teams of people with a track record of delivering superior results
  • Superior organizational, analytical, communication, and presentation skills
  • Proficient in syndicated data sources and Windows Suite, especially Excel
  • Ability to balance workload and react to time sensitive requests
  • Knowledge of Supply Chain, Finance and Marketing
  • Ability to synthesize key takeaways across wide range & varies of data sources & translate into opportunities
42

Associate Trade Marketing Manager Mass Market Wace Resume Examples & Samples

  • Bachelor's degree required; marketing emphasis preferred
  • 5-7 years of marketing and brand or channel marketing experience. Some sales experience and education background is a plus
  • Experience
43

Trade Marketing Manager Resume Examples & Samples

  • At least 4 years’ experience in Category Management, or Customer Management or Trade Market
  • Strong planning, communication and project leadership skills
  • Fluent in English, both written and spoken
  • Strong learning ability; Self-motivated
  • Bachelor degree or above
44

Junior Trade Marketing Manager Resume Examples & Samples

  • Manage trade terms initiatives (e.g. Premium Partner Program) aimed at driving contact lens category growth
  • Increase overall customer support and speed up migration to new innovative products by planning and executing tailor-made programs for Key Accounts
  • Develop initiatives aimed at visualizing the contact lens category at point-of-sale, Initiating sales-driving promotions and improving our B2B communication in order to stand out
  • Key marketing partner to Key Account manager for two Nordic Customer Business Teams
  • Master Degree in relevant subject
  • English Nordic Marketing experience
  • Excellent communication skills and ability to influence
45

Trade Marketing Manager Resume Examples & Samples

  • At least 5 years relevant experience with minimum 3-year on managerial level positions in FMCG, OTC industry
  • Experienced in trade marketing experience
  • Mature, optimistic, accountable, willing to work under pressure
  • Strong leadership capability
  • Team player with good project management acumen, problem solving ability and logistic thinking analytical skills
  • Strong presentation and communication skill
  • Good command of computer skillsSelling MD&D
46

Trade Marketing Manager Resume Examples & Samples

  • Develop, plan and execute B2B marketing campaigns and communications to acquire new and retain existing property listings on Stayz
  • Develop sales support material demonstrating the overall Stayz value propositions
  • Develop communication strategies to support product launches, adoption and ongoing use
  • Work with global marketing and domestic cross-functional teams (including product marketing, product development and sales) to create and optimise supplier acquisition and retention programs
  • Plan, manage and execute the trade event program
  • Report on B2B acquisition, retention and comms performance
47

Nordic OTC Brand & Trade Marketing Manager Resume Examples & Samples

  • Develop, communicate and execute an OTC growth strategy for the allocated portfolio (OTC & Rx)
  • Achieve sales and market share growth and profit targets for the Dry Eye products /portfolio
  • Support the OTC Teams Key Account Mangers by developing, creating and implementing trade marketing initiatives with high ROI
  • Lead new product launches and innovative DTC & HCP campaigns to pursue new opportunities in the Nordic market to strengthen product portfolio and positioning
  • Drive strong collaboration with internal key stakeholders (EMEA marketing, local country commercial, medical, regulatory and compliance teams)
  • Develop partnership with key external stakeholders in Nordics including key regional accounts and experts within Dry Eye
  • Develop and execute an OTC growth strategy for the portfolio
  • Achieve sales and market share growth and profit targets for the products /portfolio through innovative & best in class marketing initiatives
  • Support the OTC Team Key Account Mangers by creating and implementing trade marketing initiatives with highest possible ROI
  • Drive strong collaboration with internal key stakeholders
  • Develop partnership with key external stakeholders in Nordics including key regional accounts and experts
  • Ensure full compliance with Novartis Code of Conduct and that all adverse events are brought to attention to the DS&E department within 24 H after receipt
  • Master’s degree in Marketing or Business Administration
  • Fluent in at least one of the Scandinavian languages and English, oral and written
  • At least 4 years’ experience within in OTC / FMCG as marketing lead from a multi-national or regionally based company
  • Minimum 6 years’ experience with consumer product management and category management
  • Proven understanding of brand strategy and development of profitable brand plans
  • Experience in analyzing data on brand, consumer & shopper behavior, competitors and trade changes
  • An advantage with experience within regulations on communication of OTC/Medical device towards HCP’s and consumers
48

Trade Marketing Manager Resume Examples & Samples

  • Lead development of the trade sales & marketing strategies to achieve defined business objectives across all product categories within allocated budget
  • Create a winning vision in a dynamic market environment where there is a strong emphasis on merchandising, promotion, and trade partnerships
  • Responsible for the development, execution, and performance of all programs designed to increase brand & product presence and ultimate sign-ups in retail shops
  • Ensure alignment across the sales & marketing functions on in-store sales needs and marketing initiatives
  • Support variety of marketing strategies including product launches, and communications efforts, merchandising displays, etc
  • Put in place, monitor and improve sales reconciliation processes to diagnose sales performance while identifying sales growth opportunities
  • Involve in Collaborative Planning, Forecasting and Replenishment (CPFR) with supply chain and procurement
49

Regional Trade Marketing Manager Resume Examples & Samples

  • 1) Control and efficiently deploy Trade Promotion budgets for market development activities at the local level
  • 2) Design and execute engagement programs for Distributors, wholesalers & Retailers
  • 3) Provide insightful analytics on market trends, competition activities, distribution metrics
  • 4) Analyze Market Constructs and recommend Customer Acquisition and Retention Initiatives
  • 5) Drive distribution efficiency & help region achieve distribution targets – through in market activities
  • 5) Help in executing on-ground marketing activities – Sponsorship, Trade promotions, Display drives
  • 1) Experience and proven track record in conceptualizing and driving BTL activities prevalent in the FMCG Industry
  • 2) Knowledge of sourcing and negotiating of collaterals and merchandise for schemes and other initiatives
  • 3) Proven people management skills
  • 4) Keen commercial sense to manage large budgets and do cost effectiveness assessment for activities
  • 5) The role requires interfacing within the organization as well as outside through an array of Marketing Service vendors (like merchandising services, printers etc
  • 6) Analytical ability to analyse data for formulation of effective & robust Go To Market Activities
  • 2) Working with a newer function and therefore not too high acquired knowledge
  • 3) Innovation to drive best realization from the money spent
  • 4) Need for internal selling & alignment of key initiatives
50

Trade Marketing Manager, Global Resume Examples & Samples

  • Work with Project Managers to ensure all activity on site is accurately executed for the market, taking responsibility for approving local language, tonal and cultural nuances
  • Identify relevant local events and occasions, which can form part of our global marketing initiatives
  • Support the roll out of global activity across all markets
  • Collaborate with the optimization team to interpret global MVT results to ensure the site is optimized to the behaviours of the local customers
  • Explore opportunities for global brand partnerships when they align to a broader global trade marketing strategy
  • Liaise with the DM team to help nurture and optimize affiliate relationships
  • Co-ordinate across different functions within Customer Experience to ensure we are delivering joined up activity across all channels
  • Experience in a Marketing position (brand or agency), with a track record of working on global campaigns or trade marketing activity at a global and local level, preferably for digital/ebusiness brands
  • Solid experience of working in an global business environment
  • Ability to work in a fast-paced environment and adapt to rapid change
  • Excellent organizational, written and oral communication skills
  • Highly collaborative
  • Data and insight driven
51

Trade Marketing Manager Resume Examples & Samples

  • Educated to minimum bachelors degree level ideally in a business related subject - from a recognized University
  • 4-6 years of experience in Sales and/or Trade Marketing in Traditional Trade in Egypt
  • Good understanding of Traditional Trade Go-to-market strategies and distributor operations
  • Experience in setting up new distributors, wholesalers and direct van selling
52

Trade Marketing Manager Resume Examples & Samples

  • You will be expected to own and drive the RB 4P strategy for an RB Powerbrand…with a true opportunity to create and drive change
  • You will be expected to identify opportunities and risks, to deliver the optimum plans against these, and to drive the business toward rapid and decisive action plans to win in the market
  • You will have high levels of involvement across the RB commercial teams and with the Senior Management Team (Local and Global)
  • You want the opportunity to develop strategies that will have major business impact and drive business growth
  • You want to be known for making positive changes to Category performance, through leading innovate thinking with a clear roadmap & timelines to achieve 4Ps in-market executional excellence
  • You have a passion for achievement; strong negotiating/influencing skills, integrity and drive with a strong desire to make things happen
  • Develop and execute effective 4P strategies based on Global Success Models and an understanding of customers, categories and consumers to maximise profitability
  • Develop short and long term category strategies based on a thorough understanding of market conditions and trends
  • Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a 4Ps roadmap for Sales execution
  • Build 4Ps gap analysis and work with Sales and Customer Marketing to develop/agree clear, specific plans for corrective action
  • Champion new product market entry and execution. Includes development of sales presentation/ materials and tracking/analyzing 4Ps in-market implementation
  • Assists in the development of trade spend guidelines, performs top-line allocations and reviews and authorizes planned field trade spend
  • Makes decisions based on a thorough understanding of NR, Trade Spend and Gross Margin
  • Degree calibre with sales / marketing / data or retail management background, with strong category management experience within FMCG
  • Demonstrable commercial acumen and good understanding of Customer Management Process
  • Confident of communicating and influencing at all levels of the organisation
  • Advanced usage of Excel, PowerPoint, Nitro (or equivalent; and basic Spaceman (or equivalent)
53

Senior Trade Marketing Manager Resume Examples & Samples

  • Coaching and training of (junior-) trade marketing managers
  • Develop, implement and track LSMs and scorecards for key categories and brands
  • Develop, deploy and track BIC "Ready-to-go" conceptual sells for: all RB launches; other plans to hit 4P LSM targets - e.g. price increases, (joint-) promo plans, shelf planograms, POS etc
  • Represent sales in the category teams, ensure launch recos and relevant data are in time and complete with all sales relevant elements
  • Involve relevant KAMs or sales director where appropriate prior to the approval of the launch reco in the management team
  • Lead and coordinate account pilots where relevant
  • Direct the KAMs and focus on launches and/or closing LSM gaps
  • Ensure optimal sales budget control and sales promo planning process
  • Facilitate the delivery of category and brand objectives in all chains and with all customers
  • Support management team with ad hoc business analysis
  • Own and lead joint promo strategies and go-to-market strategies; aligned within category teams towards sales to win with winning customers and to grow share with all customers
  • Drive and initiate category management projects with strategic customers
  • Minimum bachelor's degree in business administration or similar with focus on sales / marketing
  • Minimum 2 years of sales experience (KAM, FOM) with large centralised accounts in a blue chip FMCG company is a must and very good key account management experience with successful track record
  • Minimum 2 years additional functional experience in either trade marketing, category management or brand management is preferable
  • Very good 4P knowledge and proven practice along with highly analytical skills
  • Solid consumer marketing or trade marketing knowledge with experience in people management
  • Excel, PowerPoint and Nielsen Nitro (or equivalent) on advanced level
  • Proven ability in running category management projects with key accounts
  • Strong commercial understanding of business issues/opportunities
  • Highly organized self-starter with ability to develop strategies, tactics and measurable implementation
  • Dynamic entrepreneur, team-player and problem solver with a high result orientation including strategic thinking
  • Strong communicator capable of building strong working relationships both in German and English
54

Customer Trade Marketing Manager Resume Examples & Samples

  • Identify and align stakeholders on the key business priorities for the customer across all portfolio and develop the commercial plan to support the related business objectives
  • Lead the project management of key initiatives, lead the differentiation agenda
  • 5-years of experience in Sales and Trade Marketing
  • Proven analytical skills
55

Assistant Brand & Trade Marketing Manager Resume Examples & Samples

  • Ownership of brand/segment P&L and in-market performance
  • Supports development of marketing plans & manages marketing budgets for assigned brand/segment to deliver net revenue, gross margin, market share and profit targets
  • Supports Trade Marketing Manager with development of LSM and 4P Success Model
  • Works closely and collaboratively with Supply, Sales, Finance, Legal, Regulatory, Design, and External agencies to develop and execute successful marketing plans within timelines and budget
  • Executes Global NPD launches with BIC maximization plans and identifies new opportunities (BDIs) to drive business
  • Leads and executes all packaging projects and consumer promotions – from brief to completion within project timelines and budgets
  • Performs in depth analyses using syndicated data, measures performance and impact of promotions and new products, communicates results effectively across the business
  • Develops all promotional vehicles by analyzing mix, velocities, margin, configuration, count and works closely with Sales and Brand to determine ideal solutions
  • Contributes to forecast accuracy via timely and accurate input into forecasting process
  • Minimum university educated (to Bachelors level) in a commercial subject. MBA preferred
  • 1-3 Years of classical marketing experience or MBA, must be able to demonstrate outstanding marketing skills and potential, developed within a CPG environment
  • Prior experience in related fields (Sales, Marketing, Finance, Advertising) a plus
  • Entrepreneurial
  • Strong sense of urgency and achievement
  • Resilient and able to respond under pressure
  • Ability to influence
  • Strong analytical skills, financial skills and P&L understanding
  • Capable of analyzing data to draw conclusions from the data
  • Willing to relocate internationally to pursue career opportunities
56

Customer Trade Marketing Manager, Walgreens Resume Examples & Samples

  • Input in the annual national brand plan, be the advocate channel/customer requirements to be reflected in the Channel Brand plans
  • Validate National brand Strategy against Customer strategy, raise any required ad hoc intervention at brand level for given customer/channel
  • Translate the Category Vision into a Customer specific shopper based growth platform that creates win for both the customer and RB
  • Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)
  • Strong oral, written communication, and presentation skills
  • Computer proficient (Microsoft Office, Nielsen/IRI)
57

Assistant Trade Marketing Manager Resume Examples & Samples

  • Analyze 2016 result and apply for 2017 SS planning
  • Monthly tracking by utilize Go Big (FTR/NP)
  • Support to set KPI including action planning & target stores listing.(Define right target stores based on by brand FTR or local/shopper data from agency.)
  • Analyze the comparison between FTR/POS and MD action achievement vs target
  • Analyze call effectiveness for each store for MD store optimization
  • Call frequency/# of visit + Sales Data + Md priority analysis
  • Find opportunity of Cross category POSM standalization for cost saving
  • Build key message /desing on POSM
  • Support for agency design/specification briefing
  • Lead to communicate with agency cowork with POSM assistant
  • Prepare POSM list for sales and MDs
  • Track the usage by account
  • Minimum bachelor’s degree level
  • Minimun 3 years of experience in Trade Marketing such as Shopper Marketing / Customer Marketing / Field Marketing
  • Bilingual of Japanese and English
58

Junior Trade Marketing Manager Resume Examples & Samples

  • Translation & commercialization of national activities & tailoring to customer activation
  • Preparation, coordination and managing execution of tailor made activities
  • Managing of customer calendar to maximize market shares and sell out plans
  • Data transformation to sales period activity targets and tools for dedicated clients
  • Sales development through targeting & period activity tools development
  • Sell out & distribution activities development, management & post analysis
  • Close cooperation with marketing and sales departments (internally) and with key customers (externally)
  • Managing of production and distribution of POS materials
  • Competition activities monitoring, market analyses
  • At least 2 years of experience in Trade Marketing, Shopper Marketing, Sales, Marketing, within FMCG sector
  • Self-sufficient and dynamic person with strong organizational skills
  • Very strong analytical and synthesis skills
  • Higher education
59

National Trade Marketing Manager Resume Examples & Samples

  • Report to Sales Director. Responsible for the successful implementation of our brands and products in FMCG retail outlets and food service sector in China
  • Creation and implementation of the action plans of market, product and competition analysis
  • Planning and realization of and distributors initiatives and food service fairs
  • Interface between sales and product marketing
  • Creating and managing the budgets for Trade Marketing related BTL collateral
  • Active collaboration with Key Account Managers
60

Trade Marketing Manager Resume Examples & Samples

  • 10 Years’ experience in a Marketing/Sales/Trade Marketing role
  • Experience within Consumer Packaged Goods
  • Professional knowledge of trade marketing
  • Experience with product market introductions
  • Experience in working with distributors/resellers in different countries
  • Leadership of trade marketing in matrix setting of region (IKAM, SO’s, business mgt.)
  • Has to convince SO’s to use the tools and share the regional programs
61

Associate Trade Marketing Manager Resume Examples & Samples

  • To synchronize brand strategy and channel strategy into the execution in stores to supplement the achievement of the maximum sales/distribution results,
  • Develops and implement the annual business strategies and plans in order to achieve business plan, distribution and merchandising target. And recommend change to business strategy and tactics where necessary
  • Effectively manage budgeting by doing analyze cost & profit of doing business by franchise, by brand and by channel
  • To understand and monitor key competitors activities (product development, pricing, distribution, merchandising and promotion activities in order to provide feedback and reapply for the company's brand
  • To do volume forecast on new product initiative and promotional SKUs, and challenge channel team on monthly estimate by brand
  • To be an expert on trade promotion execution and management in order to provide recommendation to marketing team and channel team
  • To initiate the promotional tools i.e. Trade presenter, Promotion Presentation material, POS material, selling tools by reapplying conceptual selling
  • To work closely with strategic customer teams on growing customer category business by reapplying category management into the in store execution plan
62

Trade Marketing Manager Resume Examples & Samples

  • Gathering and understanding Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation
  • Development/understand Global and Local Category best practices and transfer knowledge to Sales for implementation. Transfer Local Category success to Global Teams
  • Develop Channel strategy for optimal product assortment and placement utilizing store shelf space more efficiently, satisfying consumer needs and eliminating stock-outs in accordance with category success models
  • Recommend efficient and effective pricing and promotion strategies in accordance with category success models
  • Build 4Ps gap analysis and work with Sales to develop/agree clear, specific plans for corrective action
  • Champion new product market entry and execution. Includes development of sales presentation/materials and tracking/analyzing 4Ps in-market implementation
  • Develop and present Market/Consumer/Category trends to key Customers. Establish RB as the Category expert
  • Develops expertise in assigned geographic areas/key Customers in order to serve as an expert to Marketing/Trade Marketing and manage cross-category Customer needs
  • Utilizes information from a range of sources to understand market trends, competition, customer strategy, and brand strategy
  • Analyzes business trends and clearly understands competitors’ 4Ps strategy
  • Helps develop national and/or local account-specific promotional programs/key events
  • 5-years Direct Sales and/or Marketing experience, cross functional exposure to other Business Operations
63

Assistant Trade Marketing Manager Resume Examples & Samples

  • Speaking and writing proficiency in both English and Chinese is essential
  • Key account sales experience would be a plus
  • At lesat two-year trade marketing experinces
64

Customer Trade Marketing Manager Resume Examples & Samples

  • Develops country/customer 4P strategy and tactics in line with respective sales and marketing directors, and building on global 4P strategy
  • Defines category trade marketing KPls
  • Contributes to category marketing plans, with customers & category analysis and promotional strategy
  • Continuous analysis of the competitive and customer’s position in the country, works together with the sales director to develop long-term trade marketing actions and strategy aimed at strengthening RB’s position in the each of our categories
  • Presenting Category strategies/vision and 4P strategy to our customers
  • Key contact for the Marketing Director and Brand Marketing team with regards to all promotional and customer activity
65

Trade Marketing Manager Resume Examples & Samples

  • Define longterm brand strategies and objectives with Exhibition for the Pixar and Marvel Studios brands, working closely with Brand leads and Studios Insights team to develop and future proof the brands in line with brand studies and the overarching Studios brand-led approach
  • Define brand-driven title-by-title strategy and objectives; focus on digital-first approach; and develop industry-leading, data-driven solutions
  • Establish and maintain high-level relationships with exhibitor marketing leads
  • Work with co-manager for Trade (Disney Branded & LucasFilm), UK Studio Marketing and Sales leads to create and implement integrated marketing initiatives
  • Contribute in achieving title-by-title fiscal financial targets
  • Define overarching Trade Marketing strategy with focus on a digital-first approach and brand-led opportunities
  • Work hand-in-hand with UK Studio Marketing Managers and brand leads to develop title specific Trade Marketing plans
  • Work with Digital and Media & Insights teams to apply strategic learnings and align with overarching objectives
  • Connect with UK Sales team to ensure consistent messaging in all comms with Exhibition and define shared goals between Sales and Marketing
  • Project management: organisation, efficiency, time management & attention to detail
  • Knowledge of UK theatrical market place and Exhibition
  • Strong presentation & communication skills
  • Computer literate especially advanced PowerPoint / Excel / Keynote
  • Line management experience preferred
66

Senior Trade Marketing Manager Resume Examples & Samples

  • Coaching & training of (Junior-) Trade Marketing Managers
  • Develop, implement and track LSMs and scorecards for Key Categories and Brands
  • Develop, deploy and track BIC “Ready-to-go” conceptual sells for: all RB PC launches; other plans to hit 4P LSM targets - e.g. price increases, (joint-) promo plans, shelf planograms, POS; etc
  • Represent Sales in the Category Teams, ensure launch recos and relevant data are in time and complete with all Sales relevant elements; involve relevant KAMs or SD where appropriate prior to the approval of the launch reco in the MT; lead and co-ordinate account pilots where relevant
  • Direct the KAMs; focusing on launches and/or closing LSM gaps; ensure optimal Sales Budget Control and Sales Promo Planning process; facilitate the delivery of category and brand objectives in all chains and with all customers
  • Support MT with ad hoc business analysis
  • Own and lead Joint Promo Strategies and Go-to-market strategies; aligned within Cat. Teams towards Sales to win with winning customers an to grow share with all customers
  • Drive and lead in-store innovation to win at MOT
  • Drive/Initiate category management projects with strategic customers
  • Minimum bachelor degree in Business Administration (or similar)
  • Focus Marketing/Sales
  • Minimum 2 year Sales experience (KAM, FOM) with large centralised accounts in a blue chip FMCG company is a must
  • Minimum 2 years additional functional experience in either Trade Marketing, Category Management or Brand Management is preferable
  • Experience in people-management is preferable
  • Very good Key Account Management experience with successful track record
  • Very good 4P knowledge and proven practice
  • Solid Consumer Marketing or Trade Marketing knowledge
  • Excel, Powerpoint and Nielsen Nitro (or equivalent) on advanced level
  • Has run Category Management projects with Key Accounts
  • Living of our core values: achievement, entrepreneurship, owner-ship and partnership
  • Highly analytical with strategic thinking
  • Ability to develop strategies, tactics and measurable implementation
  • Dynamic Entrepreneur and problem solver
  • Strong communicator capable of building strong working relationships
  • Strong commercial understanding of business issues/ opportunities
  • Highly organized self starter, self-motivated with drive
  • Stress resistant
  • Ability to lead & motivate a team
  • German & English - fluent
67

Trade Marketing Manager, Trade Marketing Team Resume Examples & Samples

  • Responsible for the development of the Trade Marketing strategy based on the understanding of the shopper and channels
  • Lead and consolidate commercial and marketing activities in the different sales channels, including online
  • Ensure alignment between the Marketing and Sales Department for the coordination and communication of products, launches and sales prices of both the direct sales force and the Trade agency, contributing to be the best commercial ally
  • Responsible for the implementation and monitoring of the Shares for Sale. Monitoring and reporting of sales of competitors' shares, their prices, availability for marketing and sales managers
  • Implement the communication and space of the mark in the POS (POP, Display, Hot zones)
  • Responsible for ensuring the complete portfolio and content in the e-retailers
  • Manage the prosecution team that implements the company's strategy in the POS
  • Manage the T & B Budget and ROI control of the activities to recommend the best way to invest
  • Plan and implement sell out actions on the channel
  • Definition and control of Trade KPIs (floorshare and distribution)
68

Trade Marketing Manager Resume Examples & Samples

  • Develop and present Market/Consumer/Category trends to key Customers. Establish The French’s Food Company as the Category expert
  • Analyses business trends and clearly understands competitors’ 4Ps strategy
  • Help with the Demand Planning of products
69

Trade Marketing Manager Resume Examples & Samples

  • Seek out new opportunities and expands and enhances existing opportunities to build and manage the pipeline in specialty area
  • Maintain knowledge of competitors in account to strategically position HP's products and services better
  • Develop pursuit plans and manage the pipeline to ensure alignment with account managers
  • Establish a professional, working, and consultative, relationship with the client, by developing a core understanding of the unique business needs of the client within their industry
  • Contributes to proposal development, negotiations and deal closings
  • Work closely with and supports account manager, providing technical expertise and support, and participating in client engagements up to C- level engagements for more complex solutions in smaller accounts
  • May focus on growing contractual renewals for mid size accounts with some complexity, to higher-total contract- value renewals
  • Interface with both internal and external/industry experts to anticipate customer needs and facilitate solutions development.Build sales readiness and reduce client learning curve through effective knowledge transfer in area of specialization
  • University or Bachelor's degree preferred.Directly related previous work experience
  • Demonstrated success in achieving progressively higher quota
  • Extensive vertical industry knowledge required
  • Typically 5-8 years advanced sales experience required
  • Deep knowledge of products, solution or service offerings as well as competitor's offerings, to be able to sell expansive systems or services and attached products
  • Understands the industry and market segment in which key accounts are situated, and integrates this knowledge into consultative selling
  • Understands the role of IT within area of specialization and how HP's solutions differentially address specific vertical industry challenges as well as their cross-segment capabilities
  • Negotiates and drives deals to ensure successful closes and high win rate
  • Broad understanding of the customer needs; applies standard as well as creative solutions to meet those needs
  • Uses client engagement skills in collaboration with account leads to propose expansive systems or service solutions to client
  • Leadership and initiative in successfully driving specialty sales in accounts - prospecting, negotiating and closing deals
  • Translate product knowledge into customer's added business value
  • Uses specialty knowledge to actively prospects within accounts to discover or cultivate sales opportunities
  • Conceptualizes and articulates well-targeted solutions in area of technical specialty -- from proposal to contract sign-off
  • Ability to take a deal through the sales cycle including closing or supporting the close of a deal
  • Demonstrates high service knowledge and professionalism in researching and sharing service- related information with account teams and customers
  • Understand the channel and work an effective plan to increase sales with our partners
  • Regular use of Siebel updating deal profile and forecasting accurately
  • Understands services as part of strategic product sales
  • Good prioritization and delegation skills in order to focus on the key client opportunities.Knowledge of industry trends, associated solutions, and key partner/ISV solutions
70

Trade Marketing Manager Resume Examples & Samples

  • Be the specialist on the total UK optical account channels
  • Develop channel promotional plans in conjunction with company strategies
  • Full ownership for tactical delivery of all trade marketing initiatives
  • Attend key account meetings to add value through identifying opportunities and recommending appropriate marketing tactics
  • Aid in communication of channel activity to field sales team
  • Monitor, evaluate and record competitor trade activity within the channels
  • Organize production of customer specific and branded launch presentations
  • Liaise with third party suppliers in creation of materials
  • Proven Trade/Customer Marketing experience, ideally in FMCG or high street retail environment with blue chip background
  • Thorough understanding of FMCG environment with exposure to a variety of retail accounts
  • Knowledge and experience of a variety of shopper marketing and ‘Point of Sale’ tactics
  • Experience of FMCG Key Account management at National Account level
  • Proven ability to demonstrate use of influencing tactics to achieve business objectives/influence key accounts at buyer level
  • Proven experience of delivering added value marketing campaigns (Retail and Pharmaceutical)
  • Commercial awareness/business acumen of the vision care market and or pharmaceutical industry
71

Trade Marketing Manager Cpd Resume Examples & Samples

  • Lead commercialization of Category National Activities Calendar – including promo actions & launches and translating categories & brands plans into in-store execution
  • Manage & develop sales period initiatives on time/within budget, align with business development & marketing & communicate to all stakeholders, focus on sales to ensure business objectives are achieved
  • Ensure continuous development of promotional mechanisms via pre- & post-evaluation including P&L & follow-up with recommendation for future actions
  • Be the linking pin between sales, category & marketing to secure that marketing platforms - including promo actions and launches - are executed optimally in the store
  • Contribute to the process of annual planning of volume building block
  • At least 5 years of experience in Trade Marketing, Shopper Marketing, Sales, Marketing, within FMCG sector
  • Management dynamism
  • Building effective relationships
72

Trade Marketing Manager Resume Examples & Samples

  • Ability to manage influence through persuasion, negotiation, and consensus building
  • Ideally combined background of trade marketing, franchise model, marcom, customer experience
  • Deep understanding & analytics of value drivers in generating business revenue models
  • Display the strong capabilities in channel management
  • Strong passion for sales & P&L business model
  • Strong empathy and passion for customer resolution
  • Demonstrate a desire for continuous learning and improvement
  • Enthusiastic and creative leader with the ability to inspire others
  • Proven experience as a trade marketing/marcom & channel management
  • Proven experience in the field execution of business strategies
  • Excellent knowledge of the telco/device market & product assortment of respective channels
  • Customer or channel feedback gathering and translating to strong actions & execution
  • High awareness & knowledge of channel strategies particularly direct selling
  • High knowledge of marketing & trade marketing activities, tools, and techniques
  • High sense of ownership of the business objectives
  • Display a strong and best channel measurements and execution
  • Display a strong people managerial skill
  • Strong client delivery & engagement management experience
  • Strong communication & presentation skills
  • Advanced troubleshooting and multi-tasking skills
73

Trade Marketing Manager On Resume Examples & Samples

  • Bachelor's degree in business, marketing or related field
  • 5 years sales and/or Marketing experience, of which at least 3 years must be in managing the activation of trade programs in the US market
  • Spirits background and experience preferred
  • Experience in managing external agencies a plus
74

Brand Trade Marketing Manager Resume Examples & Samples

  • Responsible for mining & leveraging US & global shopper, channel, and category insights to develop a 4P “Go to Market” strategy that drives outperformance both for our customers and RB
  • The incumbent must be able to ground all 4P go to market strategies, recommendations & initiatives in both financial and share validation. In turn, each year the manager will be responsible for the delivery of the brand financial and share targets
  • The manager will champion NPD/EPD launch strategy (by channel) and provide all associated sell in materials, including the category growth relevance of the initiative, trade deck, samples, support material, specifications and displays. Ultimately, the incumbent is responsible to provide the sales team with all the tools to ensure the sell in to our customers is a success
  • The incumbent will be expected to work closely with our shopper insights team leveraging their associated learning to drive our category growth initiatives (PiCOS)
  • The team member must have excellent knowledge of sales requirements/needs in order to be viewed as an expert/leader in the US trade both internally & externally
  • The individual will be responsible to provide a leading input into annual +1 year commercial plan for all the trade/4P inputs. This includes
  • Good understanding of Customer Management Process
  • Good interpersonal and time management skills
75

Channel Trade Marketing Manager, Club Resume Examples & Samples

  • Develop, implement, and champion Club-specific innovation and pack development pipeline in conjunction with key Marketing and Trade Marketing Team, ensuring delivery of both internal P&L KPIs and external customer sales-led KPIs. Includes managing the development of sales presentation/materials and managing tracking/analyzing the 4Ps in-market implementation
  • Maintain a strong relationship with Local Marketing & Brand Trade Marketing Teams. Incumbent must have excellent knowledge of Sales requirements/needs in order to be viewed as an expert/leader in this area
  • Be the voice of the sales teams internally and drive aligned customer team agenda and strategy with cross functional partners
  • Support the sales team at customer meetings and presentation, acting as the brand/item/category expert
  • Develop/understand Global and Local best practices to further enhance club channel strategy and ensure transfer of knowledge to Sales for implementation
  • Own shopper marketing budget for brand responsibilities in conjunction with sales teams – ensuring smart investment choices in line with product strategy whilst liasing with cross-functional partners (sales, marketing, finance) to ensure effective budget management,
  • Develop Channel strategy for optimal product assortment and placement utilizing club shelf space more efficiently, satisfying consumer needs and eliminating stock-outs
  • Understand and drive development of Consumer and Channel/Customer insights through research
  • Use research to develop efficient and effective pricing and promotion strategies in accordance with local “success models”
  • Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a 4Ps Local Success Model for Sales execution
  • Develop & present Market/Consumer/Category trends to key Customers. Establish RB as the expert
  • Utilize information from a range of sources to understand market trends, competition, customer strategy, and brand strategy
  • Lead the project management of key initiatives
76

Trade Marketing Manager Resume Examples & Samples

  • 4 years’ university degree
  • 7-8 years of experiences in sales and trade marketing
  • Excellent communication skills in English
  • Advanced level of MS Office Applications
  • Good communication and negotiation skills
  • Strong analytical problem solving skills
  • Ambitious, confident and able to take initiative
77

Assistant Trade Marketing Manager Resume Examples & Samples

  • Assist Trade Marketing Manager in implementing new launches, maintaining growth in pillar products and animating core catalogue to contribute to continued growth for the brand and the consumer relationship
  • Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
  • Adapt the in-store communication material (imagery and point of sale) mobilising and collaborating with other departments (sales, logistics, training, etc.) and partner agencies to build best in class consumer experience; meet the deadlines
  • Implement and track Trade Marketing programmes for retailers with commercial teams designed to increase sales and brand/category presence
  • Deliver clear and inspiring briefs to agencies: Comm and Design
  • Create and manage the brands GWP promotional plan working closely with demand planning and logistics teams
  • Drive digital excellence and lead content planning integration with digital teams
  • Collect and analyse consumer and market insights and competition strategies to make recommendations to management
  • Manage budget for own brands & activity and measure return on investment
  • Support the medical team with event planning and materials contributing to growing awareness and recommendation
  • 2+ years working experience
  • Excellent cross-functional project management
  • Strong proactivity
  • Exposure to digital marketing and social media
  • Previous experience managing creation of point of sale material, liaising with creative agencies
  • Genuine passion/interest in beauty
  • ACTIVATION EXCELLENCE (experience in project management) Delivers excellence with agility and rigor Integrates sustainable, business consciousness
  • Handles multiple tasks, meets time-lines
78

Trade Marketing Manager Resume Examples & Samples

  • Oversee GIBC creative and promotional program development and budgets, Track and manage budget performance for all assigned accounts/projects
  • Successful completion of all POCM trimester programming as well as communication and coordination of materials aligned with brand priorities and big bets
  • Work with Goose Island brand teams to ensure development of brand retail support and merchandising elements for each of the key trade channels, and ensure material is available to wholesalers through A-B marketing.com
  • Develop and manage trimester planning schedule to brand teams (deliverables and due dates)
  • Manage Goose Island connection the HE Trade Marketing group in New York. Ensure involvement in key trade channel planning meetings and manage on-time deliverables of trade channel material
  • Detailed element packages for all promotions and sell-in materials
  • Guidelines for Brand to develop creative content
  • Drive GI Brands at retail through a thorough understanding of balancing retail and channel leads
79

Trade Marketing Manager Resume Examples & Samples

  • Full responsibility of development and execution of promotional calendar, consisting of price promotions, internal &external incentive plans and customer/brand activation projects in close relationship with channel managers
  • Channel PL responsibility with focus on rebates, discounts, pricing and trade marketing budget
  • Development of promotion mechanics with pre and post ROI evaluations
  • Focus on brand /customer activations by bridging the channel and brand strategies
  • In charge of managing design of displays, POP materials and internal informative documents
  • Contribute to RTM strategies with monthly promotional plans
  • Development of range compliance efficiency in different customer segments
  • Driving executional excellency in field, with merchandising tracking system; continuous relationship with field team through trainings and clarification of development areas
  • Graduated from reputable universities’ business administration/commercial faculties (MBA is an asset)
  • Advanced in written and oral English & Turkish
  • Minimum 5 years of experience in trade marketing and/or business development, preferably in an FMCG environment in sales
  • Minimum 2 years of management experience
  • Results oriented, entrepreneurial, proactive and self-motivating
  • Strong commercial acumen and understanding of business context with a sales perspective
80

Trade Marketing Manager Resume Examples & Samples

  • Develop, present and execute all aspects of account specific marketing plans that uphold brand standards support sales objectives and drive sell-in/sell-through of products for designated account base. Tactics may include: print, radio and digital advertising, consumer promotions, sales associate contests, in-store merchandising concepts, and event marketing
  • Act as primary liaison with sales team and retailer teams (buyers, visual, advertising contacts etc.) for designated account base – focused on sporting goods retailers. Foster communication with regard to all planning and execution of initiatives
  • Must be able to manage multiple projects simultaneously
  • Strong client/account management skills
  • Demonstrate strategic planning skills
  • Exceptional follow-up and organizational skills
  • Ability to work with Sr. management (internal and external)
  • Ability to navigate complex organizations
  • Solid budget management skills
  • Must be able to work closely with sales team and navigate complex organizations
  • Attention to detail and solid execution skills a must
  • Travel 10-15%
81

Trade Marketing Manager Resume Examples & Samples

  • 5-7 years of marketing experience, preferably in a role involved in branding
  • Experience in CPG or alcohol industry preferred
  • Excellent analytical and organizational skills including desire to learn all marketing and sales aspects of the company
  • Exceptional creative, project management and organizational skills
  • Ability to influence others to meet business objectives while maintaining Goose Island's entrepreneurial spirit
  • Strong budget and business analytic skills
  • Proficiency in PowerPoint, Excel
82

Internet Trade Marketing Manager, Alcon Resume Examples & Samples

  • Work together with Internet channel manager to create and update relevant content for Internet customers
  • Participate in customers meetings with Internet KAM and create working relationship directly to the marketing department of the customers
  • Ensure relevant materials and visual materials to Internet accounts
  • Coordinate with local marketing team to optimize SEO/SEM vs online advertising
  • Monitor Google analytics and track search for Internet accounts
  • Manage Internet account promotions
  • Develop and maintain collaborative, close working relationships with agencies to help manage PR campaigns and initiatives
  • Share best practice for Internet with EMEA and coordinate with EMEA E-commerce team
  • University Degree or equivalent; ideally Marketing or MBA
  • Fluency in English and Czech - an advantage but not must) any other languages is an advantage
  • 6+ years of extensive experience working exclusively in digital marketing leading companies (FMCG e-commerce, healthcare, media), ideally experience in both in B2B & B2C environment
  • Passion for understanding consumer mindset and keeping up with media and technology trends
  • Familiarity with segmentation and fluency in data analysis; direct experience with web analytics
  • The ability to clearly articulate and present insight-based strategies, recommendations and results to team members and management is required
  • Deep understanding of integrated marketing experience and the role digital plays in the marketing mix
  • Comprehensive understanding of the digital ecosystem and how web, mobile, social, search and e-commerce channels work together to optimize behavior, acquisition and sales
  • Ability to be an individual contributor, willing and eager to work in a hands-on capacity
83

Assistant Trade Marketing Manager Resume Examples & Samples

  • Category: Ready to Eat Cereal (RTEC)
  • Assisting the Trade Marketing Associate Director and take responsibility to develop, manage and facilitate the implementation of 4P (Product, Placement, Price, Promotion) and channel strategies ensuring alignment to consumer, customer and shopper propositions at the point of purchase which are fully integrated with the category and brand strategies
  • Providing assistance in the interface within Sales and between Sales and Marketing in order to provide category support, execute NPD and Point of purchase initiatives within customers
  • Managing the POS budget and the execution of planned promotional activity in-trade
  • Working with the Associate Director on all special projects related to category management to ensure initiatives are developed and implemented
  • Post matric Business or Marketing qualification
  • Minimum of 5 years qualification in a similar role in the FMCG Industry
  • Minimum of 3 year experience in plannograms systems (JDA or similar)
  • Computer literate (MS Word, Excel, PowerPoint & Outlook)
84

Trade Marketing Manager, National Accounts Resume Examples & Samples

  • Develop, project manage and roll-out / execute channel and chain specific On Premise consumer engagement ideas and activations that bring the key brand strategies to life in an engaging way with target consumers, building awareness and visibility on the right brands at the right time (focus on national and with some provincial level programs)
  • Support Corby’s National Accounts Director and SOPTMM in building and executing bespoke and engaging activation ideas for best fit brands in specific chains to help build trial and affinity for our products at store level and with our target consumers
  • Ensure concepts dovetail into current brand campaigns and are maximized where possible through ATL & BTL tie-in. (ie. digital/social, cross-channel promotion, PR etc.)
  • Lead the design, approval, procurement, and delivery of all required POS for program execution (as agreed to with specific National Account chains)
  • Develop and maintain a high level of expertise in the On Premise channel delivering actionable insights on a national and regional perspective
  • Be the primary point of contact for all Marketing/Trade Marketing initiatives for Corby’s National Accounts ensuring alignment between all stakeholders
  • Demonstrate leadership and strong project management skills in the management of cross-functional project teams from brief to concept to execution to post learnings. Must be able to manage multiple programs simultaneously at different stages of development
  • Demonstrate the ability to influence and engage key stakeholders throughout the life of a project / initiative
  • Ensure internal communication of National Account activity throughout the organization via news letters, Chatter, and Marketing/Sales meetings. Confirm roles and responsibilities of any internal resource in program roll-out
  • Manage calendars and critical paths for development and execution of all National Account initiatives
  • Effectively manage budgets for all programs from concept to execution, including all agency SOWs and field level spends. Provide budget reporting on a regular basis to ensure all spends are on track
  • Ensure all major initiatives are evaluated and provide on-going feedback and recommendations
  • Support Corby’s Senior On Premise Trade Marketing Manager on key projects and initiatives relating to the National Accounts, where required
  • Minimum College education
  • On Premise experience
  • Minimum 2 years’ experience in Sales / Marketing within CPG and/or alcoholic beverages
  • Brand Management experience an asset
  • Previous brand activation experience
  • Travel = up to 10% of time
85

Trade Marketing Manager Resume Examples & Samples

  • To develop trade marketing plan in line with brand plans and sales channels
  • Plans sales and promotion budget to meet the trade marketing plan
  • Develop planograms/layouts at retail for merchandising the products
  • Promote the products in store by right placement: in category, out of category or extra displaus
  • Work with top retailers to make plans according to cateory roles in their stores
86

Trade Marketing Manager Resume Examples & Samples

  • Should have strong understanding of channel and customer operations. Sales experience will be an advantage. Experience should be preferably in a related channel to the post being applied for
  • Ability to analyse data, and provide recommendations
  • Good communications and interpersonal skills
  • Good process and project management skills
  • Self starter with initiative
  • Degree holder with at least 5 years experience in Trade Marketing/ Sales working in FMCGs environment
87

MCC Trade & Marketing Manager Resume Examples & Samples

  • Translates strategy into country short- and long-term business plans
  • Delivers and optimises the yield and volume for each trade to achieve the overall country score
  • Influences trade strategies through MCC HQ Trade Managers
  • Provides guidance to local capacity management
  • Builds and communicates local market, trade and customer intelligence to drive country objectives and sales actions
  • Ensures development of relevant, timely, high impact campaigns and sales materials to generate yield and volume
  • Assist Country Manager in driving the team to deliver target volume and yield/margin levels for the country
  • Overall responsible for country pricing feedback to HQ Revenue Management including market levels and rate improvement opportunities
  • Overcall responsible for managing Freetime approvals for both exports and imports
  • Analyze existing cargo base and provide cargo selection direction to sales and customer service team to ensure maximum yield generated from available resources of space and equipment
  • Work out surcharge review and implementation with sales and bench marking with market and ML to achieve top line improvement
  • Initiate product development, includes coordinating with Sales for market studies on potential corridors and come up with concrete proposal to HQ
  • Provide information and recommendation to improve product port folio to/from all ports within scope
  • Gather market information (market size, market development, competitors) available and share with HQ, Sales and other stakeholders
  • Manage Customer Communication & Campaign activities – including general customer communication (advisories, etc.), E-commence, campaign management and coordination of customer functions & tradeshows
  • Together with Sales Manager, manage Salesfoce pipeline to deliver on the country targets with the best paying cargo
  • Manage and administrate local communication & branding activities
  • Closely coordinate with ML to ensure maximum commercial/organization synergies, e.g. identify possible relay opportunities, maximise vessel utilization, etc
  • Keep MCC HQ updated on market situation as well as pricing and capacity trends and issues
  • Support country manager with weekly/monthly reports, include but not limited to own carriers, competitors performance and general market update
88

Trade Marketing Manager Resume Examples & Samples

  • Improve the client experience, retention and yield opportunities through customer lifecycle management
  • Reinforce the Domain brand and product value proposition
  • Drive cross-sell and penetration of all Domain Group products
  • Grow competitive share of wallet
  • Deliver bespoke, insights led, creative response to briefs
  • Support our Sales team and clients with tools and messages to better sell our products
89

Trade Marketing Manager Resume Examples & Samples

  • Defining and managing the implementation of the annual trade marketing strategy across the whole Discovery portfolio towards affiliate partners, advertisers, media agencies and b-to-b press
  • Liaising on a regular basis with heads of Ad Sales and Distribution Sales to clarify long-term and short-term requirements
  • Managing the spring and autumn roadshow presentations in co-operation with Research, Program and Digital to the full satisfaction of Ad Sales
  • Making sure that all trade marketing projects and activities such as stand-alone events, fair attendances, sponsorships, desk-drops and mailings are executed on a high level leaving a strong impression at the addressees
  • Keeping databases and brand designs updated in co-operation with Marketing, Research, Ad Sales and Distribution Sales with a strong focus on Discovery´s b-to-b website
  • Managing the regular distribution of information, program schedules and promos to affiliate partners, advertisers and media agencies
  • Managing the give-away and premium stock with a strong focus on uniqueness, quality and usefulness
  • Making Bundesliga and Olympia projects as a top priority including club roadshows, trade events and marketing campaigns
  • Managing creative and event agencies making sure that brand messages are met
  • Managing the purchasing and invoice auditing process
  • Managing the day-to-day collaboration with Eurosport headquarters in Paris
  • Working closely with the CEEMEA marketing team to share ideas and achieve maximum economies of scale
  • Settling administrative activities within the b-to-b marketing department
  • Acting as deputy for Director Marketing when asked
  • Managing subordinates
  • Conducting a management style that motivates subordinates, puts the team in focus and fosters a good team spirit
  • Acting as interface to Ad Sales and Affiliate Sales
  • Working across all brands within GSA’s portfolio
  • Timely and flawless execution of all planned activities
  • Ability to make judgements independently
  • Reporting to Director Marketing
90

Assistant Trade Marketing Manager Resume Examples & Samples

  • 1) Bachelor degree and above
  • 2) Minimum of 3-5 years’ experience in Trade marketing/ below the line marketing in multi-national companies. Have micro-marketing experience would be more appreciated
  • 3) Good project management, presentation, communication & Inter-personal Skill
  • 4) Innovative and proactive
  • 5) Can take frequent business travel
91

Leyland Trade Marketing Manager Resume Examples & Samples

  • Lead, develop & implement the marketing strategy for Leyland Trade to achieve sales and profit objectives
  • Full Marketing responsibility for driving performance for Leyland Trade in line with business objectives
  • Develop robust brand plans and initiatives in line with market demands
  • Drive growth opportunities for the brand in all routes to market through innovation, class leading communication & marketing activity
  • Prepare, control and implement the Leyland Trade Marketing Plan in alignment with the wider annual business plans
  • Work in close partnership with the channel teams to ensure the customer experience is considered, consistent and progressive in line with overall marketing strategy
  • Prepare, implement and manage the annual marketing budget for the brands that is focused on growing and developing existing business as well as generating top line growth
  • Plan and conduct product launches, campaigns, brand building activity, trade shows and other promotional events
  • Evaluate existing marketing programs return on investment and recommend changes for improvements
  • Regularly review brand strategy and implement tactical activity in close liaison with Commercial management teams in order to achieve all channel and brand objectives
  • Actively develop cross functional internal relationships to ensure the appropriate stakeholders are involved and consulted at the appropriate times
  • Identify opportunities for, and implement sharing of, best practice across the wider marketing team
  • Actively seek best practices with European and X-SBU colleagues to encourage sharing of incremental sales opportunities and marketing techniques throughout the group
  • Develop and maintain strong internal working relationships to ensure that departmental objectives are met
  • Close teamwork with Commercial Teams to deliver customer budget performance in line with objectives
  • Development projects as defined by Marketing Controller
  • 5 years of marketing experience, preferably in a customer facing channel marketing role
  • Experience of national accounts / large customers in a DIY or FMCG consumer environment
  • Proven communication skills in a complex working environment
  • Excellent time management skills and ability to work under pressure
  • Experience of managing people
92

Trade Marketing Manager Resume Examples & Samples

  • Work closely with our strategic partners to; maintain and grow relationships and help deliver profitable revenue growth
  • Define shared marketing objectives with partners and oversee the delivery of bespoke programmes of activity
  • Develop marketing strategies aligned to category growth plans, engaging with the wider business to communicate key initiatives
  • Work collaboratively with the purchasing teams to achieve category and key brand growth targets and be on the constant look-out for new revenue generating opportunities with our partners
  • Leverage commercial data, web analytics and customer insight to identify areas of opportunity and trends within customers’ onsite and purchasing behaviours. In response, help develop strategies that improve sales and repeat purchase ratios at a product, category and brand level
  • Manage the trade marketing budget for the category, measuring and reporting on the performance against marketing plans
  • Develop strong and productive relationships with key internal stakeholders including; category buyers, finance, multi-channel, creative and eCommerce development teams
  • Management of a team of Trade Marketing Executives, ensuring all projects are delivered as specified, on time and on budget
93

Trade Marketing Manager Resume Examples & Samples

  • Develops country/customer 4P strategy and tactics in line with respective head of key accounts, and building on global 4P strategy
  • Defines Category trade marketing KPIs
  • Defines and manages the trade marketing budget
  • Contributes to category marketing plans, with customer & category analysis and promotional strategy
  • Continuous analysis of the customer’s position, works together with the key account manager to recommend in store actions aimed at strengthening RBs position in the category
  • Develops and implements RB promotional strategy (in line with brand priorities and media plans) across customers
  • Presenting on 4P strategy to our customer
  • Key contact for the brand marketing team with regards to all promotional and customer activity
  • A minimum of 5 years of trade marketing experience with a blue chip fast moving consumer goods company, and preferably additional functional experience in either : Sales/Key Account function working with key international retailers, or brand marketing
  • Strong project management experiences and solid skills at Microsoft Word, Excel and Power Point
  • Results oriented, entrepreneurial and self-motivating
  • Fluent spoken and written English and Chinese
94

Trade Marketing Manager Resume Examples & Samples

  • Form and maintain ongoing touch-point and bridge between Brand Team and Trade Marketing, facilitating communication between departments
  • Provide customer, consumer and shopper connected solutions based on Shopper Occasions Activation Framework to drive Brand performance across all Channels adhering to critical path management process. Serve as subject matter expert in Shopper Insights framework, and apply resulting design principles to overall Brand Program design, from strategy to specific Point of Connection Material (POCM) and assets
  • Conceive and drive insightful and impactful Below the Line strategies and integrate these into Brand Programing to address needs of all Channels. Own Retail Activation pillar of Brand Marketing 360 plans
  • Continually research new and innovative approaches to communicating our messaging with our shoppers at retail
  • Manage and improve communication and process relationships with Internal stakeholders, including Regional Trade Marketing, Field Sales, and Channels. Coordinate with Brand VP, Channel and TM Leads and Field Sales to determine the best Brand Program strategies for each channel
  • Build relationships by working with cross functional departments and creative/retail agencies to ensure program synergies and success of brand initiatives at retail
  • Manage Program Performance focusing on delivering key metrics of volume and share to budget. Analyze return on investment (ROI) and provide strategic direction on program design moving forward
  • Strong business acumen and analytical skills
  • Minimum of 2 years business experience in sales or marketing
  • Strong team work skills and orientation
  • Excellent verbal and written communications
  • Strong analytical skills with proficiency in PowerPoint, Excel, Word, syndicated data and internal system tools
  • Process oriented, focused, detailed and disciplined approach to tasks
  • Field sales experience
  • Experience working in a large CPG company
  • Beer/alcohol beverage industry knowledge
  • Understanding of the selling process, retail environment, and distribution network
95

Trade Marketing Manager Professional Benelux Resume Examples & Samples

  • Strategic and operational management of professional product groups and brands
  • Customer portfolio management
  • Maximize SBD presence at targeted customer groups
  • Build relationships with customers together with the different sales team. You will work closely with Sales Managers and KAMs and also with product- and brand managers
  • Develop communication materials according to the marketing plan
  • Drive product optimizations and modifications
  • Planning and forecasting for customer specific campaigns
  • Support sales in the acquisition of new customers
  • Organize and participate in customer events, fairs and demonstrations
  • Develop market knowledge and insights
  • Follow Up Customer Contracts
  • Competition monitoring, market research, competitive comparisons, strategic white-space analyses
  • Ensure that the company’s overall strategy is aligned with our key customers and the annual key account plan
  • Ensure an optimal communication and relationship with all internal and external stakeholders
  • Ensure that all commercialisation materials are presented in the best way to the customer and the end user
  • Achieve targets defined in OP plan, drive growth plans and identify new sales potentials
  • Education: Business or Marketing degree on a bachelor or master level or acquainted by experience
  • You have minimal 5 years of experience in a similar position and/or have worked in a similar branche
  • You have a good speaking proficiency in French, English and Dutch
  • You possess a valid driving license
  • You have good Microsoft Office skills
  • You are persuasive and above this you have strong interpersonal and presentation skills
  • You have financial awareness and you have an analytical mind-set
  • Ability and willingness to travel up to 25% of your time in the Benelux with a special focus on The Netherlands
96

Trade Marketing Manager Resume Examples & Samples

  • Define and share clear channel strategies and customer assessments
  • Steer the annual Customer Business Planning process
  • Own the creation of the respective categories, implementation and tracking of the MAPPS process (Merchandising, Assortment, Price, Promotion and Shelf) by channel
  • Translates key brand strategies into sales action plans
  • Provide customer and category insights into the S&OP process
  • Consolidate, analyze and track all key Sales KPIs: Sales, Distribution, Innovation, Share of Shelf/Shelf Health and Promotional Intensity
  • Manage dashboards and steer corrective action where required
  • Work closely with Marketing and Finance to set up detailed pricing strategies by category/channel
  • Implement promotional guidelines by category and channel
  • Steer the promotional management process through pre and post evaluations
  • Set clear promotional intensity targets based on frequency and depth
  • Track promotional intensity and pricing versus target and analyze competitor activity
  • Translate pricing and promotional guidelines into TTC budgeting and tracking
  • Consolidate all customer activity grids and steer the monthly sales forecasting process
97

Associate Trade Marketing Manager Resume Examples & Samples

  • Develop and execute trade promotional plan across different trade channel
  • Develop and improve procedures to link marketing activities to sales team activities
  • Establish channel strategies along with execute associated plans to accomplish defined business objectives
  • Collaborate with Product Manager and sales team in development of brand building activities and key selling points related to new launches and promotional initiatives
  • Communicate critical business information to the appropriate internal contacts for action
  • Monitor the channel and brand performance against business plan and develop alternative strategies when needed
  • Manage trade spending allocations and monitors trade promotion budget to maximize both effectiveness and efficiency
  • Lead the consolidation and tracking of the Sales Forecast
  • Lead in depth knowledge of the habits, attitudes and behaviors that influence consumers at the point of sale in different channel
  • Develops strong relations with trade sales, marketing and other functional teams and utilize those relationship to enhance business performance
98

Trade Marketing Manager Resume Examples & Samples

  • Collaborates with the Trade Marketing and Communication Manager for the ideation, planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions
  • Manages the point of sales material (including budget, logistics, distribution, assortment...) by finding the most efficient solutions
  • Collaborates with product managers and marketing team to build sales promotions and product communications
  • Collaborates with sales teams to turn the "selling stories" into sales tools to effectively present the brands, the products and the marketing initiatives to their customers
  • Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecasts
  • Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated
  • Supports local teams in the execution of their training programs
  • Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores
  • Ensures efficient spending of central budget and supervises the trade marketing spending in the subsidiaries
  • Bachelor's Degree in marketing or comparable discipline
  • Master's Degree and or any other further qualification in marketing / trade marketing is preferred
  • Minimum 5-10 years of trade marketing management experience
  • Relevant experience in beverage or CPG
  • Former Experience/background in Sales is highly recommended
  • Knowledge of marketing and trade marketing activities, tools and techniques
  • Knowledge of category management and assortment is needed
  • Knowledge of trade channels (mass market and traditional trade) is highly recommended Capability in building strategic, multilevel and team work relationship is needed
  • Capability in dealing with complexity in a multinational environment is needed
99

Trade Marketing Manager Resume Examples & Samples

  • Accountable for the in-market performance and results on assigned categories and customers
  • Provide leadership to the business planning and strategic planning process
  • Representing sales organization, responsible for aligning cross-functional teams; Sales, Marketing and Finance, in the development and execution of the annual operating plan
  • Leading the development of the Trade Marketing Strategy to achieve defined business objectives across all product categories ensuring deliverables against the business objectives on a quarterly basis
  • Ensure Field Sales organization executes against business building initiatives that deliver consistency between overall brand strategies and account level details
  • Responsible for management and monitoring of Trade Marketing Investments and pre/post analysis of promotions thru development of best practice recommendations that improve trade investment effectiveness
  • Marshall and deploy cross functional resources to drive profitable business results
  • Work with Marketing and Supply Chain, responsible for assisting in the monthly and annual forecasting (S&OP) of assigned brands
  • Contribute to the Company’s goals and objectives around our core values; trust, candor & ownership
  • Frequent communication with cross-functional teams to support data/information collection, collaboration & issue resolution
  • Responsibilities include administrative and execution tasks; other duties may be assigned
  • Minimum 3-5 years Consumer Package Goods experience
  • Field Sales and/or Trade Management Experience required
  • Minimum 2 years of responsibility for trade spending management and analysis required
  • Self-starter who takes initiative. Strong results orientation required
  • Adept multi-tasker who can manage multiple projects at once
  • Proficient at establishing relationships with cross-functional peers
  • Flexibility, ability to work under tight timelines
  • Excellent communication skills (oral and written)
  • Bias for action and confident in decision making
  • Demonstrated leadership profile and strong communications skills to champion both strategic goals and delivery of short-term financial goals
  • Strong analytical skills, with a proven track record of recommending and implementing business opportunities based on synthesizing data / consumer insights
  • In-depth understanding of trade marketing/sales activation/retail execution to have a positive commercial impact
100

Trade Marketing Manager Resume Examples & Samples

  • Putting in place, executing and improving processes to link all Marketing activities with the activities of the Sales team. Work closely with Marketing Directors to improve processes that link corporate brand building activities and Product Development activities with Sales activities
  • Assist in developing and presenting business-building plans and programs through comprehensive understanding of consumer/customer insights to create conversion (consumer, category, competitor)
  • Compiles and analyzes market, shopper / end-user, and channel knowledge gaps for line/category reviews
  • Manage and support the selling process in conjunction with Sales including all sales communications and materials, coordinating deliverables timelines across multiple functions to ensure Sales team is fully equipped for successful sell-in
  • Lead liaison in new product planning from sales
  • Aid in the recommendation of SKU assortment priorities, financial guidelines and synergies across customers and brands within area of responsibility
  • Work closely with the brand teams to manage through SKU rationalization and disposition on E&O
  • Collaborate extensively with trade marketing team to share ideas, insights, best practices and leverage joint marketing programs
  • Bachelor’s degree or equivalent in marketing or related field required, MBA preferred
  • Proven success working in a fast paced environment where strategic brand-building efforts are complemented by hard-driving promotional activities
  • Outstanding presentation, interpersonal and written communication skills required
  • Passion for and experience with outdoor sporting, hunt/shoot recreation is preferred
101

Ammunition Trade Marketing Manager Resume Examples & Samples

  • Act as a highly collaborative liaison between Brand Marketing, Product Development, Sales and customers including integration of all marketing and trade initiatives to ensure a cohesive marketing plan execution with clear, consistent, meaningful communication
  • Manage cross-functional teams in execution of trade marketing programs within budget and timelines for all trade channels
  • Analyze and communicate post-promotional results then recommended actions to continually enhance program ROI and execution
  • Collects and analyzes channel / regional promotional pricing and pricing activity vetting to be in line with programming requirements and cost-to-serve, to ensure they are within GPL and Brand pricing guardrails
  • Analyze SKU-level sales data to gauge performance and provide recommendations to increase sales velocity and optimize product mix
  • Identify, review and create compelling traditional and innovative business-building customer program opportunities in conjunction with customers and Sales including co-marketing initiatives to present recommendations for (customer) buy-in
  • Assist in identifying and securing new distribution opportunities and merchandising support across key accounts/channels
  • Support the annual trade management planning process relative to area of responsibility (GPL)
  • Aligns planning process with Vista and customer planning calendars
  • Understands brand and customer priorities and uses the planning process to drive strategic alignment
  • Provide input for monthly integration meetings during the S&OP process to help to ensure forecast accuracy
  • Strong, classic Trade/Customer Marketing background with a leading consumer packaged goods company
  • Proven ability and desire to help build a Marketing infrastructure, including processes, methodologies and tools required to drive Marketing effectiveness
  • 4-5 years CPG Trade Marketing, Marketing, Category/Channel Management or Sales experience required
  • Familiarity with CPG trade channels (Mass, Sporting Goods, Outdoor Retailer, Specialty & Wholesale) required
102

Trade Marketing Manager Resume Examples & Samples

  • To build up efficient and effective planning process following global annual business planning cycle
  • Channel expansion strategy development collaborated with CMI and Development team
  • To build insight based promotion guidance (play book) for region
  • Global contact and cross functional connection
  • Build effective analysis model
  • Monitor budget spending efficiency
  • Drive best practice sharing across country
  • Ideally has experience in working with sales teams and trade team
  • Has a track record of building multi-channel promotions, with good understanding of P&L management
  • Has experience in developing displays/POSM
  • Has worked in a multi-cultural environment/for international company before
  • 4-6 years or above experiences with a CPG or durable company in trade management, channel management, customer marketing or sales
103

Trade Marketing Manager Resume Examples & Samples

  • At least five years’ relevant experience
  • At least two years’ experience in marketing
  • A Bachelor’s degree in marketing or similar business field
  • Ability to communicate fluently in English and Korean
  • Experience working on international, multilingual projects
  • The ability to travel for at least 20 days per year
104

Trade Marketing Manager Resume Examples & Samples

  • Identify research gaps and provide input in research design/implementation. Understand and drive development of Consumer and Channel/Customer insights through research. Develop category 4Ps strategy for Customer implementation. Build 4Ps gap analysis and develop clear, specific plans for corrective action
  • Incumbent must have excellent knowledge of Sales requirements/needs in order to be viewed as an expert/leader in this area
  • Develop/understand Global and Local Category best practices and ensure transfer of knowledge to Sales for implementation
  • Use research to develop efficient and effective pricing and promotion strategies in accordance with category success models
  • Champion new product market entry and execution. Includes the development of sales presentation/materials and managing tracking/analyzing the 4Ps in-market implementation
  • Develop & present Market/Consumer/Category trends to key Customers. Establish RB as the Category expert
  • Set strategy for the development of national and/or local account-specific promotional programs/key events
105

Trade Marketing Manager Resume Examples & Samples

  • The Po1 Trade Marketing Manager will lead the development and execution, of the Trade Marketing strategy and plans for different sets of markets in the Area, and will also lead the development of scalable store activation plans for the power brand across the area ensuring that a store based approach is followed
  • Develop the 5P/3D guidelines for the brand across the area as part of the Area Brand Master Plan including model shelf layout, MSL & promo model for each relevant store format
  • Identify Market/Shopper/Category trends and build them into the category vision and growth story. Create model trade presentations that are usable across DVM or ENA
  • Give a clear POS, Visibility, & Display recommendation for the Brand by format/ channel based on in-market learning, with the objective of minimising types of POS, but maximising ROI
  • Ensure the customer requirements are reflected in the LR to ensure the NPD will be suitable for customer execution
  • Ensure All Trade Spends including listing fees are properly budget in LR
  • Contribute Area learning's to the Global Success Model and apply GSM best practice across the area
  • Account management and trade marketing experience gained in FMCG; proven track record /sales experience with key international or local retailers
  • Additional functional experience, preferably in Marketing and/or Finance is an advantage
106

Trade Marketing Manager Resume Examples & Samples

  • Integrate Brewery with trade channel leads to ensure programs are aligned with channel plans
  • Participate in management of creative and retail promotion and premium development focused on national thematic promotions and national retail sales programming (national chain accounts) with AB TCM, Sales & PPG teams to deliver on trimester, retailer, catalog and brand timelines
  • Participate and help integrate Brewery's intiatives in strategic planning efforts for national sales promotion, cross merchandising opportunities and promotional premium concepts/programs for inclusion in the Brand's, NRS' and Brewery's Region's annual marketing plan/s (scope-of-work)
  • Oversight for all day-to-day production/execution functions associated with creative development for point-of-contact materials, promotional premiums and specialized retail merchandising elements and all plan functional elements
  • Develop a deep understanding of POC planning process and work on integrating brands into AB POC Planning process. Collaborate with NRS and Brand teams to prepare goals/vision materials for high-level trimester planning meetings
  • Develop detailed element package and determine need for customization based on Brewery's needs
  • Educate AB team about Local Brewery's "beer-forward" approach
  • Degree required
  • Ability to influence others to meet business objectives while maintaining an entrepreneurial spirit
  • Proficency in Powerpoint, Excel
107

Senior Trade Marketing Manager Resume Examples & Samples

  • University or four-year college
  • Experience leading cross-functional teams preferred
  • 7+ year’s experience with a CPG, B2B or durable company in trade management, channel management, brand management, insights and sales
108

Assistant Trade Marketing Manager Resume Examples & Samples

  • Experience collaborating with others to achieve results
  • Experience with Microsoft Software to include: Excel, Word, and PowerPoint
  • Strong Communication Skills
109

Associate Trade Marketing Manager Resume Examples & Samples

  • Bachelor's degree (emphasis in business/marketing, sales or related field)
  • Self-starter with ability to manage multiple projects simultaneously with aggressive deadlines
  • Proficient in Microsoft Office applications
  • Full-time experience working on cross-functional projects
  • Self-starter who acts with a sense of urgency to drive results
  • Proven ability to collaborate across and potentially lead a team to achieve results
  • Excellent communication skills – both written and verbal
  • Direct and perform analysis across a wide variety of channel business issues and make fact based recommendations
  • Proven ability to coordinate and prioritize tasks
  • 2+ years of equivalent marketing experience
  • 15% travel required
110

Trade Marketing Manager Resume Examples & Samples

  • Develop non-hospital channels that are potential for products and work closely with Marketing and Sales team to develop Trade Marketing strategy & Operations aligned with Brand strategies
  • Manage Brand objectives, Advertising, Merchandising, Promotional activities and business aspects of all PC Brands to recommend action plans that could help deliver business results and strengthen brand equity at non - hospital channels
  • Ensure non- hospital channels customers ethical satisfaction and loyalty by tailored training, directing, managing Merchandising, PG, Telemarketing, Customer Service, Data Entry and by cooperating with Supply Chain and Distributor
  • Contribute in all implemented processes in Customer services to provide adequate support to sales and marketing to implement merchandising programs, customer targeting and loyalty generation
  • Build Trade plan & Review contracts (Distributors and Distributors with non-Hospital channel Customers)
  • Ensure Compliance of Trade MKT activities
  • Collaborate with Category Marketing and Education Manager to develop BTL/POS materials and tactical aids for non-Hospital channels
  • Manage Sale report data supporting Trade Marketing activities and special missions assigned by BUD
111

Trade Marketing Manager Resume Examples & Samples

  • Develop customer /category 4P strategy and tactics in line with respective heads of national key accounts and building on global 4P strategy
  • Manage trade marketing budget and define category trade marketing KPIs
  • Translate brand marketing actions into customer marketing actions
  • Contribute to category marketing plans with customer and category analysis and promotional strategy; key contact for brand marketing teams
  • Continuous analysis of customer position, working together with National Account Managers to recommend in-store action aimed at strengthening RB's position within categories
  • Implement category strategies and vision across customers; lead and support the implementing of RB promotional strategy across customers, in line with brand priorities and media plans
  • Performs ongoing ROI analysis across a broad range of activities to guide effective commercial outcomes and support trade spend optimisation objectives
  • Conducts intensive Financial Modelling to support decision process e.g. Ranging, Promotion
  • Develops ‘Go To Market” strategies for all category reviews with major retailers
112

Trade Marketing Manager Resume Examples & Samples

  • Creating Category Leadership
  • Create clear and concise stories aligned to the sales strategy and process
  • Develop shopper understanding and translate this data into actionable insights
  • Identify and understand the needs of internal and external customers 0
  • Drive the shelf strategy and ensure execution of planograms in stores
  • Develop strategies and tactics that increase brand recognition in store, interrupt and engage the shopper to increase basket conversion and category growth. ‘Perfect Store Metrics&#8217
  • Analyze data to build compelling stories that deliver mutual category growth determined by revenue and profit
  • Works closely with Marketing team, graphic designers and retail sales team
  • Works closely with customer teams
  • Works closely cross pillar to achieve synergy and scale
  • Works with 3rd party suppliers and customers
  • Customer Focus – Is dedicated to meeting the expectations and requirements of internal and external customers
  • Action Oriented – Enjoys working hard; is action oriented and full of energy for the things he/she sees as challenging; seizes more opportunities than others
  • Organizational Agility – Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network
  • Planning – Accurately scopes out length and difficulty of tasks and projects; set objectives and goals; breaks down work into the process steps
  • Drive for Results – Can be counted on the exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented
  • Category Management and/or customer facing experience
  • Ability to work individually and as part of a team are critical
  • Strong computer skills
  • Knowledge of planogram software
  • Experience with Graphic design, Photography/Videography is an asset
  • Bachelors Degree in Business or Marketing or equivalent level of industry experience
  • 3 - 5 yrs previous work experience Sales or Marketing, preferably with Category Management or Trade Marketing experience – including visual merchandising, sales, shelf management
113

Trade Marketing Manager Resume Examples & Samples

  • Develop and implement the plans and strategies agreed with sales and marketing throughout the retail trade. Agree a business approach and dual strategies with our trade customers that will meet the objectives of both parties
  • Co-ordinate, control and supervise the implementation of all sales promotion materials and merchandising activity through both the Key Accounts and General Trade
  • Planning and execution of promotion and new product launch
  • Initiate and execute cat man project and co-marketing opportunity to enhance trade partnership and reinforce J&J category captainship to maximize own brand growth potential
  • Merchandising excellence
  • Ensure continuous improvement on promotion efficiency via cost improvement projects
  • Forecasting
  • Responsible for given BTL budget
  • Analytical and influential, strong presentation and influencing skills
  • Able to translate market intelligence and related information into feasible business strategies and decision
  • Problem solving Analytical and numerical skills, ability to draw conclusions based on analyses
  • Team player and willingness to learn new thingsMarketing
114

Trade Marketing Manager Resume Examples & Samples

  • A four-year college or university degree. Experience working within a complex, global business and graduate degree is preferred
  • 4+ years’ work experience in trade management, channel management, brand management, insights and sales, preferably within a consumer goods company of significant size and complexity
  • Proven ability to partner with cross-functional teams in a matrixed environment
  • Demonstrated ability to think creatively, generate options, build consensus, and execute
  • Comfort dealing with ambiguity and a fast-paced entrepreneurial environment
115

Trade Marketing Manager Resume Examples & Samples

  • Be responsible for the achievement of financial and market share targets for your brand in the Australian market
  • Develop and execute the Channel and 4Ps strategy for your brand identifying KPIs and activation plans by store format
  • Work closely with the brand team to develop and execute consumer and trade marketing plans for your brand
  • Co-own the forecasting process for your brand with particular focus on the customer/channel, including tracking of 4Ps by store format, outlook for next 12 months and gap filling initiatives
  • Effectively communicate to the sales team to ensure Go-To-Market excellence
  • Work with brand team to execute and "amplify" with scale and excellence new product and business development plans in line with area guidelines / toolkits
  • Conducts detailed Financial Modelling and ROI analysis to support 4P strategy/implementation and continuous improvement
  • Support the Sales team in development & presentation of customer strategy & review presentations
  • Identify key shopper insights and leverage them into Brand Plan, Category Development and Channel Strategy for your brand
116

Junior Trade Marketing Manager Resume Examples & Samples

  • Strategy development and implementation in the framework of the activation programs to clients and customers
  • Development of optimal toolbox
  • Building system of effective cooperation and collaboration with related departments (Marketing, Sales,Legal and Finance) in the process of development, coordination and implementation of S&CM activities
  • Ensuring the continuing effectiveness of activities on KPIs.Planning and control of spending of the budget in accordance with the approved level of investment
  • Educated to minimum bachelor’s degree level in a commercial subject
  • Functional experience in Trade Marketing at FMCG companies is not less then 3 years
  • The business language in RB is English; therefore fluency in this language is essential. Fluency in other languages(s) is advantageous
117

Trade Marketing Manager Resume Examples & Samples

  • Lead the development and implementation of channel plans, as per agreed channel strategy
  • Champion Shopper and Channel agendas in Category Meetings
  • Lead the development and implementation of channel specific shopper activation plans
  • Lead development of appropriate POP materials/structures, and ensure the roll out and usage of these items
  • Help in the development of the demand forecast via providing input from the sales and channel perspective
  • Promotion evaluation of promotion plans for the channel, to ensure appropriate ROI
  • Support field sales teams with data analysis of national channel trends
  • Collect from field sales and report back into the company any in-store competitor activities
  • Lead the development of customized promotions by customers/channels
  • Strong understanding of channel and customer operations. Sales experience will be an advantage
118

Trade Marketing Manager Resume Examples & Samples

  • Propose and implement shopper marketing activities to activate plans that deliver on our strategies
  • Implement robust ROI model across all customers, evaluate and follow upproposing corrective actions
  • Contribute to best practice sharing, networks and projects
119

Trade Marketing Manager Resume Examples & Samples

  • Lead the short and long-term commercialization strategy and plans for his/her Channel across all brands
  • Partnering closely with the Customer teams in the field and with the teams in headquarters (Marketing, Supply Chain, Manufacturing, and Finance) to drive the right go-to-market strategy and plans that fits both with the corporate objectives and with the trade realities, interests and needs
  • Define clear and specific Sales Fundamentals (assortment, merchandising, pricing and shelving) strategy for his/her channel that will enable the customer teams to win at their respective customers
  • Be the “trade” gate-keeper of all new innovation, ensuring that any national launch it is set up for success with the trade and driving customer Innovation
  • Develop ready-to-sell stories and materials that translate our portfolio and commercial strategies and enable the customer teams to sell effectively, with special focus on Top 15 Accounts
  • Influence the brand’s activation to make sure it is being translated in the different channels and at top customers
  • Ensure that all the Sales/Customer insights are incorporated into the company’s planning process
  • Accountable for reaching the Sales Fundamentals objectives
  • Accountable for the achievement of the sales targets for the channel under responsibility
  • Accountable for developing long term growth strategy for the channel
  • 5+ years of CPG experience
  • Experience in HQ customer-facing sales and/or trade marketing (marketing experience a plus)
  • Familiarity with IRI/Nielsen databases
  • Excellent planning and organizational skills
  • Superior communication skills (written and verbal)
  • Retail environment knowledge
120

Trade Marketing Manager Resume Examples & Samples

  • Responsible for communicating and executing all National Promotion programs to the field as well as providing feedback from field on competitive activity, desired programs, requested changes for future programs and effectiveness of programs to Brand Marketing
  • Responsible for formulating local On-premise and Off-premise initiatives and communicating strategies for the implementation of these programs in an effective, timely, and cost-controlled manner to meet the local needs in their Region(s)
  • Leverages Strategic insights / Shopper analytics to drive retailer specific programs focused on complimentary attributes between a retailers shopper and a brands consumer target, demonstrating the ability to convert insight in to win-win promotions with the retailer
  • Serves as the Region Sales/Market Expert to Brand Marketing and conversely serve as the Market Liaison between Brand Marketing and Region Sales Team
  • Responsible for managing the local promotional budgets to effectively control costs while executing programs with the most impact to the business. Play an integral part in all planning and execution of fiscal budgets for the division, providing regular reporting to the Director Trade Marketing and Region General Manager on budget status
  • Participate in distributor planning meetings to ensure alignment between sales objectives and marketing strategy, and provide feedback to Brand Marketing to ensure appropriate initiatives and tools are being provided to the field
  • Participate in day-to-day management of all projects and communicate with stakeholders as appropriate
  • Conduct cost/benefit analysis prior to and following local market programs as appropriate
  • Bachelor’s Degree, including 5+ years combination of Brand/Trade and/or On-Premise Marketing experience in the consumer goods industry or equivalent (spirits experience preferred), as well as in-depth field marketing and business knowledge
  • Working knowledge of computer and software applications as job will require interaction with stakeholders regarding information
  • Demonstrate a high level of follow through and ability to meet multiple deadlines
121

Trade Marketing Manager Resume Examples & Samples

  • Leads and follows through on all Trade Marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations
  • Spearheads cross functional teams for opportunities to optimize brand visibility and support of key collection launches
  • Plans, allocates, and manages the North American trade marketing budget to ensure the correct ROI in terms of business and image results
  • Sources and manages global and local vendors to create and produce permanent buildout installations in department stores, custom in-store and window executions, and event kits
  • Works directly with CHANEL designers and provides commercial and design feedback to help ensure optimized design for the brand and accounts; responsible for shop space negotiation with customers
  • Develops merchandising and execution guidelines for the sales team and in-store specialists to ensure correct execution at store level
  • Manages and creates collateral for Seasonal In–Store activations
  • Liaises with sales teams to monitor and report all TM activities including ROI analysis for the global Corporate Visual Merchandising team
  • 5+ years of Trade Marketing management experience
  • Trade Marketing experience supporting retailers
  • High level of computer literacy: Excel, Word PowerPoint
  • Strong interpersonal and communication skills (both verbal and written)
  • Ability to travel (approximately 30%)
  • BA/BS Degree in Marketing, Business or Sales
  • 5+ years of Trade Marketing management experience in luxury or beauty industry
122

Brand & Trade Marketing Manager Resume Examples & Samples

  • Designation as a Certified Safety Professional (CSP) by the Board of Certified Safety Professionals, Certified Safety & Health Manager (CSHM), by the Institute of Safety & Health Management, or possession of other applicable certification
  • Development of EHS Training Curriculum
  • Demonstrated ability to be able to communicate at all levels of organization
  • Facilitative management skills
  • Bi-Lingual (English/Spanish)
  • Requires leadership and interpersonal skills necessary to be effective with a wide range of personnel; ability to work effectively in teams and independently
  • Requires a working knowledge of budget preparation and management
  • Must have excellent organizational, verbal and written communications skills
123

Trade Marketing Manager Resume Examples & Samples

  • Develop and manage the overall customer activation strategy for the assigned Dean Foods business
  • Contribute to the development of account specific concepts in conjunction with our shopper marketing agency
  • Own the timeline and development of the required selling materials for the assigned business unit
  • Lead the analysis and tracking of key customer KPI’s, leveraging IRI Market Advantage
  • Lead the development of the DSMP objectives for the assigned business
  • Lead the analysis and reporting of the account planners for the assigned business
  • Develop and manage the customer activation strategy
  • Act as the commercial sales partner/liaison – Transform Marketing strategies into Sales initiatives and serve as the conduit between field sales and the Marketing team
  • Develop and evaluate business building opportunities, including ROI metrics, providing guidance and recommendations to the business
  • Employ a strategic focus through fact based analysis to support key marketing objectives
  • Customer Planning Material Development
  • Develop timelines and track the progress of the development of all required planning materials
  • Ensure planning materials meet the established guidelines and the needs of the field sales team
  • Actively work cross functionally with business team to develop best in class selling materials
  • Act as the primary conduit between the business team and field sales
  • Compile field sales input on key issues to develop and shape the most effective sales strategy
  • Deliver continuous improvement by providing the business team with sales insights
  • Analysis
  • Develop and lead the analysis of the business DSMP objectives
  • Develop and communicate monthly reporting derived from account plans to ensure compliance with the Dean Foods execution objectives
  • Assist broader team in the development of analytics/insights for the customer planning process
  • Provide input to the demand planning team on new item launches as well as disruptive promotional activity
  • 7-10 years of total work experience (CPG industry preferred)
  • 5+ years of direct account management (CPG industry preferred)
  • Must be a confident presenter
  • Must have strong knowledge and understanding of current trends in effective customer marketing
  • Progressive responsibility in account management and possess strong analytical skills
  • Proven ability to balance the requirements of cross functional partners
  • Strong attention to detail, style guidelines, and corporate sensitivities
  • Ability to multi-task and work in self-directed fashion when necessary
  • Ability to represent the company and the function in a competent and professional manner
  • Strong organizational skills, process management and influencing skills
  • Strong business acumen
124

Trade Marketing Manager Resume Examples & Samples

  • Creating and executing relevant customer-centric Trade Marketing strategies, driving commercial revenue growth
  • Driving differentiation in the market by supporting and managing a product marketing program that strengthens the Fairfax Media mastheads' brands
  • Managing large budgets and ensuring all reporting is relevant, timely and accurate
  • Building strong relationships with key stakeholders within the Fairfax Media business
  • Previous trade marketing experience and knowledge, preferably in a digitally focused environment
  • Well developed analytical skills coupled with an understanding of and exposure to integrated marketing strategies and data and digital audience concepts
  • Strong stakeholder management and engagement skills along with the ability to communicate across a business effectively
  • Strong communication skills along with high attention to detail and the ability to multitask effectively
  • Experience in a fast paced Advertising and/or PR environment will be highly regarded
125

Trade Marketing Manager Resume Examples & Samples

  • Creating and executing relevant customer-centric Trade Marketing and customer engagement strategies, driving commercial revenue growth
  • Driving differentiation in the market by creating and implementing a world class communication program highlighting AMP's news, business and lifestyle brands
  • Previous trade marketing and brand management experience and knowledge, preferably in a digitally focused environment
  • Well developed analytical skills coupled with an understanding of and exposure to integrated marketing and customer engagement strategies
126

Trade Marketing Manager Resume Examples & Samples

  • Develop and maintain the global DraughtMaster communication and activation platform, including POS activation, Sell-in-material to customers, wholesalers and local sales teams, Technical training material for DM equipment handling, Promotion ideas for DraughtMaster and a clear link between internal and local brands + DraughtMaster
  • Develop and maintain the on-line and digital communication platform for DraughtMaster
  • In close corporation with lead markets and DM product development team, commercialize the digitalisation of DraughtMaster platform
  • Manage and roll-out DM Life Cycle Assessments (LCA) across markets to determine the DraughtMaster CO2-footprint in close corporation with Corp. affairs teams
  • Ensure best practice is applied across markets when rolling out DraughtMaster
  • Contribute to the commercial strategy on an on-going basis by evaluating best practices, opportunities, roll-out plans etc
  • Relevant Master’s Degree
  • Minimum of 5 years commercial experience preferably from an operational role in sales or marketing
  • Good analytical capabilities and a high degree of financial acumen
  • International work experience
127

Associate Trade Marketing Manager Resume Examples & Samples

  • Bachelor's or Master's degree in business administration or any related field
  • Minimum 3 years’ experience in trade marketing/ field Sales/ sales management from FMCG companies
  • Good command of both Thai and English languages in speaking, reading ,and writing
  • Excellent negotiation & communication skill
  • Computer proficiency (MS words, excel, PowerPoint)
  • Result oriented and proactive
  • Entrepreneurial understandingSelling Consumer
128

Trade Marketing Manager Norway Resume Examples & Samples

  • Work closely with our distributor in Norway, Bonaventura Scandza
  • Adapting the brand category growth platform delivered by the Nordic Trade Marketing Team to Norwegian customers and lead the direction of the Bonaventura Scandza Trade Marketing Team
  • Set picture of success by customer and translate these into actionable directives on execution in store
  • Be a local expert that feedback learnings to Nordic Trade Marketing (NTM) team in order to define effective 4Ps strategy on our brands
  • Build and maintain market share- , displays and distribution trackers
  • Drive strategy or tactical plans based on deep dive analysis of local available data (Nielsen, Farmastat)
  • Build 4P gap analysis and work with Sales to agree upon and develop clear specific plans for corrective actions
  • Manage the Norwegian marketing budget. Develop local point of sales materials when needed, in collaboration with the Nordic marketing team and the distributor marketing team
  • Observe current GDP legislation – Good Distribution Practice
  • Category management / KAM experience – FMCG, OTC, retail
  • Syndicated data (Nielsen/ Farmastat/ Customer data)
  • Fluency in Norwegian and English
  • Strong business analysis skills
  • Understanding of basic business finance
  • Result-oriented
  • Capable of building strong relationships
129

Junior Trade Marketing Manager Resume Examples & Samples

  • Propose and implement customer specific shopper activation plans in Trade Marketing related to relevant 7P for all channels both on and off line, incl. promotion management, shopper input for packaging development, product launch and re-launch, communication to customer and shopper, andinput into account planning
  • Communicate to customer and build retailer partnership to propose and implement tailored shopper marketing plans. Negotiate and implement theseplans and/or advise customers on their strategy to grow their category sales
  • Provide insight regarding retailer/shopper dimension to other internal stakeholders and make proposals that their needs/requirements are taken into consideration for business planning and consumer and/or brand strategy and activities (e.g. NPD, SRP and packaging development)
130

Assistant Trade Marketing Manager Resume Examples & Samples

  • First-hand experience of trade or customer marketing in a B2B environment
  • Passionate about customers and opportunities to drive clearer communication that drive sales conversion
  • Effective presentation skills to both internal and external audiences
  • Creative thinker that can introduce innovative solutions to customers and internally at Dyson
  • Enjoys working across a fast paced and dynamic environment
  • Marketing degree would be advantageous
131

Trade Marketing Manager Resume Examples & Samples

  • Bachelor’s Degree, including 5+ years of marketing (agency, brand, trade or shopper) experience within a consumer product industry environment required
  • MS Office experience needed
  • Alcohol beverage experience preferred
  • Prior budgetary experience desired
  • Ability to work in a fast paced environment with a high attention to detail, while meeting multiple deadlines
132

Trade Marketing Manager Resume Examples & Samples

  • Develop, drive and evaluate key image-building, awareness building and/or promotional/demand generation programs and contact strategies across audiences, industries, sales channels or businesses - in direct support of revenue targets
  • Plan, execute and measure integrated point-of-sale strategies and presence for the retail channel
  • Drive a coordinated reference selling process across a business, industry or geography that has field and management backing
  • Establish, track and measure business group or country measurements of success (calls, clicks, leads, revenue, TCE, etc.)
  • Drive integrated communications initiatives with other businesses and teams across HP and with customers/partners
  • Select, manage and motivate agency and/or contractor management
  • Manage functional budgets
  • BA or BS in Communications, Marketing or Business Administration
  • 7+ years of experience in direct marketing, communications or marketing
  • Advanced writing and editing skills - very minimal peer or manager edits needed
  • Ability to link communications plans and activities to business results
  • Fluency in local language and English
133

Trade Marketing Manager Resume Examples & Samples

  • Carry out specific Trade Marketing programs, respecting company commercial policies, company strategy with the retailers and brand equity
  • Report sales needs and field intelligence to Trade Marketing Manager and commercial/marketing teams
  • Manage budget and ROI for his/her specific Trade Marketing activities
134

Trade Marketing Manager Resume Examples & Samples

  • Collaborates with the Sr. Manager – Trade Marketing & Commercialization for the ideation,
  • Planning & budgeting, production and implementation of strategic plans in support of key product launches
  • In having customer satisfaction as the main priority, the trade marketing manager is the contact point/person between the commercialization manager, product management and channel management to ensure the achievement of sales and budget objectives
  • Collaborates with product managers and marketing team to build product message maps that ensure the desired product benefits and brand values/equity are properly communicated
  • Develops selling stories and positioning presentations for internal stakeholder use as well as external use by the sales team
  • Collaborates with sales teams to turn the “selling stories” into sales tools to effectively
  • Present the brands, the products and the marketing initiatives to their customers
  • Develop RFPs, secure proposals and conduct 3rd party research/customer insights projects
  • Maintain database of 3rd party resources for behavioral insights and market trends, specifically for assigned vertical markets
  • Serve as an internal consultant and subject-matter expert on assigned vertical markets
  • Collaborates with the learning management team and the commercialization manager to suggest and outline training courses and learning curriculums in support of assigned vertical markets as well as new product launches
  • Collaborates with marketing campaign manager to read and report results of activities and
  • To provide recommendations and forecasts
  • Bachelor’s degree from accredited university
  • A minimum of 6 years of experience in a product management, marketing management, or trade marketing
  • Bachelor’s degree from accredited university in Marketing, Communications or Business Administration
  • A minimum of 6 years of experience in a product management, marketing management, trade marketing or equivalent role
  • Strong preference for B2B and B2C experience
  • Strong corporate business acumen and high technical aptitude is desired
  • Energetic, organized and business-driven approach is highly recommended
  • Ability to digest complex information and simplify into customer-friendly outputs focused on benefits and solutions
  • Strong peer leadership skills with the ability to drive consensus and go-forward direction when needed as well as fearless of challenges
  • Strong planning and organizational skills with the ability to successfully multi task
  • Excellent judgment and creative problem solving skills
  • Customer-focused, with the ability to influence and engage peers and build effective relationships
  • Self-reliant, good problem solver, results oriented
  • Ability to operate as an effective tactical as well as strategic thinker
  • Self-motivated with an ability to thrive under pressure
  • Flexible, collaborative and proactive, a team leader who can positively and productively impact both strategic and tactical finance, and administration initiatives
  • Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with middle and senior management
135

Trade Marketing Manager Yankee Candle Resume Examples & Samples

  • Works with manager to serve as the performance expert for customer within responsibility including POS trends (Syndicated and Customer), post promotion analysis (ROI), optimal assortment (Category Growth), seasonal/promotional guidance (Key Drive Periods), overall business knowledge and to deliver segment targets in the brand/category they support
  • Works with Manager in development and implementation of annual brand and marketing plans across responsible channel
  • Aid in the recommendation of assortment priorities, financial guidelines and synergies across customers and brands within area of responsibility
  • Understands growth driving capabilities including category management, in-store visibility and shopper marketing to deliver comprehensive category growth plans for customers
  • Assists in compiling profiles of competitors and channel customers. Gathers competitive and marketplace intelligence and share with the organisation
  • Provides customer perspective into category strategy development in conjunction with Brand Development commercial team. Integrates category stories in line review and related customer presentations
  • Marketing degree and or CIM equivalent (or studying towards)
  • Minimum 4 years marketing dept with a CPG, B2B or durable company in trade management, channel management, brand management, insights and sales
  • Skilled in channel management, brand management and sales
136

Trade Marketing Manager Resume Examples & Samples

  • Manage the implementation of brand programming within channel to delivery share growth
  • Manage the trade spend and ROI for channel programs
  • Cascade and examine promotions, modifications and CM/CSM strategy directives
  • Direct channel specific pilots; manage optimization of each channel's key levers
  • Cascade annual/trimester channel blueprint (Initiatives and Programs)
  • KPI's - Channel Volume and MACO for Region - Program Objective Execution
  • Bachelor's Degree Required; MBA Preferred
  • 5-7 years sales and/or marketing experience preferred
  • In-depth knowledge of regional marketing and sales organization
  • Strong communication skills, both internal and external, required
  • Proficiency in PowerPoint, Excel and internal system tools, required
  • Must possess an in-depth knowledge of the Off-Premise Channel
137

Senior Trade Marketing Manager Resume Examples & Samples

  • Together with the Trade Marketing Controller, develop the overall Trade Marketing Strategy for Grocery and eCom
  • Implement the Trade Marketing Strategy and plan in full, to a high standard, on time and to budget
  • Delivery positive business growth rates through trade marketing campaigns
  • For both channels of Grocery and eCom develop and implement the strategy and plan to include
  • Trade Promotional strategy & plan (incl. VOD, DOD, Frequency, mechanics)
  • Trade Pricing (ARP) planning and delivery
  • Trade Format strategy and plan
  • Trade Point of Purchase & Display strategy and plan
  • Range Strategy and distribution driving strategy and plan
  • Best in Class selling toolkit development and delivery
  • Unlocking trade insight and deployment to deliver competitive advantage
  • ROI analysis and delivery against interventions
  • For all channels, Free Trade, Nationals, Grocery, eCom and Export lead the development of best practice in terms of
  • Shopper segmentation
  • Shopper touchpoint activation
  • Trade Marketing learning and competency development
  • To live the Company values of Results, Execution, Honesty, Courage, Respect and Customer Focus
  • Established experience in Senior Grocery Trade Marketing role
  • Clear track record of success and making a key difference
  • Proven track record of developing Trade Marketing strategies and implementing in full
  • Proven track record in developing Trade Marketing strategies and plans for eCom
  • Strong interpersonal influencing and diplomatic skills required to effectively manage complex relationships with a range of stakeholders, internal and external contacts
  • Effective communicator, both written and verbal
  • Demonstrated ability to work with autonomy, managing and delivering results with impact across a wide range of projects simultaneously and to challenging deadlines
  • Consistent evidence of delivery positively driving business growth
  • Previous experience in contributing to strategic plans including pricing and promotional strategy
  • Experience in developing the full sales toolkit, crafting presentations and sales materials
  • High level of competence with MS Office products
  • Ability to understand and analyse in detail complex sales information
  • Ability to present and communicate complex information to the rest of the business
  • The ability to manage multiple tasks consecutively
  • To demonstrate quick thinking and accurate decision making
  • The ability to work to strict deadlines
138

Trade Marketing Manager Resume Examples & Samples

  • Graduate calibre
  • FMCG/Drinks industry experience together with customer/trade marketing exposure
  • Communication, planning, organisation, strong presentation skills
  • Computer literate (Word, excel, outlook, PowerPoint)
  • Analytical
  • Digital experience
139

Trade Marketing Manager Resume Examples & Samples

  • Plan and control utilization of trade marketing and promo-discounts budget
  • Track all major metrics of promo efficiency
  • Create quarterly promo plan due to company guidlines and fit it into customer calendar
  • Improve profitability and ROI through mix of categories in promo
  • Grow sales through promo tools by ensuring that products in promo plan give best uplifts and meet all company guidlines
  • On monthly basis analize utilization of budget and propose changes in promo plan
  • Together with KAM negotiate promo-plan and changes to it with customers
  • Develop and implement tailor-made activations
  • Control production and execution of in-store support through POSM placement
  • Quarterly review the results and propose changes for further channel development in terms of promo
  • Participate in regular meetings with customer
  • Regular field visits
140

Trade Marketing Manager Resume Examples & Samples

  • Develop and execute account/channel pricing and distribution
  • Drive trade investment efficiency based on analysis of promotional effectiveness
  • Understand retail margin and pricing expectations
  • Develop channel/customer promotional pricing and pricing activity in line with programming requirements and cost-to-serve
  • Create P&L analysis to ensure they are within divisional pricing guidelines
  • Analyze and track potential impact of pricing structure across multiple customer channels
  • Support the annual Trade Management planning process relative to area of responsibility
  • Align customer planning process with the Divisions annual planning calendar
  • Understand brand and customer priorities and use the planning process to drive strategic alignment
  • Aid in the recommendation of SKU assortment priorities and financial guidelines
  • Recommend assortment mix to maximize sales and profitability
  • Collaborate closely with Shopper Marketing Team to build, drive and execute Corporate Marketing and Merchandising programs with customers
  • Participate and help drive analysis of product health and rationalization
  • Gather competitive and marketplace intelligence
  • Execute within timelines and deliverables for the Division
  • Collaborate with Design Team in development of POP and Sales materials
  • Oversee and manage customer database
  • Participate in select customer meetings as the credible category expert
  • Drive the execution of new item launch and development of training materials
  • Create category selling solutions for our customers
  • Be responsible for new customers/channels within area of responsibility
  • Create the development of cross merchandising programs
  • Work closely with New Product Development Teams on market/opportunity sizing
  • Recommend any new product innovation needs to penetrate new channels/customers
  • A minimum of 3 years experience in marketing or retail channel experience
  • Experience in category management and channel execution
  • Competent MS Office Suite skills (Word, Excel, PowerPoint, Outlook)
  • Ability to work overtime or occasionally on weekends with short notice
  • Must be eligible to work in the United States for any employer
  • Familiarity with retail and hardware marketing/selling
  • Familiarity with ecommerce marketing and selling
141

Trade Marketing Manager Resume Examples & Samples

  • Works in conjunction with Sales Team/Brand Trade Marketing Manager/Brand Manager to develop and create a trade marketing plan designed to drive business in the Channel of Trade, including visual merchandising tools, sales contests, holiday promotions, seasonal events, etc
  • Identifies needs and opportunities in terms of trade marketing tools and services for the Brands in order to drive brand image and business in the market and properly and timely requests them to the Brand Teams
  • Identifies needs and opportunities in terms of trade marketing tools and services for the category in the assigned channel of trade and develops them in an appropriate and timely manner
  • Ensures proper usage and deployment of said trade marketing materials and services for the clients and field sales team
  • Tracks competitive activity, category issues, retail environment and provides feedback to internal resources
  • Defines the trade marketing budget and tracks budget of all Trade Marketing spend of the channel of trade
  • 5+ years of marketing experience with at least two years of trade/field marketing experience
  • Equivalent combination of education and experience
  • High level of understanding in field/trade marketing activities
  • Proven track record on managing/ building teams
  • Position requires travel domestically and internationally (approximately 30%-50%)
  • BA/BS in Marketing, Business or Sales
142

Trade Marketing Manager Resume Examples & Samples

  • Picture of Success (PicOS) by customer development, review and execution, translating LSM and PicOS principles into actionable directives on execution in store
  • Local Success Model (LSM) input and review, feeding key learnings and information to the Nordic Trade Marketing Team to define effective 4Ps strategy on our brands. Maintain Market Share and Listing Trackers
  • Adapt to specific customers the brand category growth platform and trade engagement plans delivered by Nordic Trade Marketing
  • Provide feedback and input on Annual Brand Plan process, including financial impact of PicOS execution., improvements in sizing/pricing, 4P strategy on innovation pipeline and competitor’s actions in market
  • Develop Localpoint of sale materials when needed, collaborating with the Nordic marketing team
  • Build 4Ps gap analysis and work with sales and customer marketing to agree upon/develop clear and specific plans for corrective actions
  • Champion new product market entry and execution. Includes development of sales presentation/materials and tracking/analysing 4Ps in-marks implementation
  • Manages the local consumer promotion budget, including allocation by key activity//customer, and assists in the development and delivery of trade spend guidelines
  • Ideally experience working with personal or healthcare categories
  • Energetic and self-driven in pursuing and finishing objectives – exercise initiative
  • Self-confident, result oriented, proactive, meticulous and resilient in all aspects
  • Result-oriented, and natural planner with a critically assessment of own performance – quick learner, intellectually curious, pragmatic and of principle
  • “I can and I will do” attitude – open to change and unfamiliar tasks
  • Systems: Excel, PowerPoint, Nitro, Spaceman
143

Trade Marketing Manager Resume Examples & Samples

  • Manage the trade spend and ROI(Return On Investment) for channel programs
  • Cascade and examine promotions, modifications and CM/CSM (Category Space Manager) strategy directives
  • Successful completion of all POCM programming as well as communication and coordination of materials aligned with brand priorities and big bets
  • 5-7 years sales and/or marketing experience
  • Strong communication skills, both internal and external
  • Proficiency in PowerPoint, Excel and internal system tool
  • Willingness to relocate for future opportunities
  • Beer/alcohol industry knowledge
144

Trade Marketing Manager Resume Examples & Samples

  • Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth
  • Manage the ROI for channel programs
  • Communicate results and priorities weekly/monthly
  • Coach and mentor Trade Activation Managers and wholesaler sales teams
  • KPI's - Channel volume, share, program execution, distribution,
145

Junior Trade Marketing Manager Resume Examples & Samples

  • Bachelor or Master Degree
  • At least 3 years of professional experience, ideally in trade marketing
  • Very strong analytical, planning and organization skills
  • Excellent communication, interpersonal and time management skills. Ability to work under pressure and meet deadlines
146

Trade Marketing Manager, Rayovac Resume Examples & Samples

  • Bachelors BS/BA required (Business or related field a plus)
  • Minimum 3 years of Sales, Category Management or Marketing experience in a peer CPG or related environment
  • Ability to organize and manage multiple, time-sensitive projects
  • Ability to know/learn syndicated data programs like AC Nielsen, IRI, or similar market and household panel data
147

Trade Marketing Manager Resume Examples & Samples

  • Develop the annual customer marketing plans and category solutions aligned to the various brand and channel objectives that will facilitate our win in the last three feet (L3F)
  • Maintain sound relationships with Brand Owners to ensure alignment to TM global best practice
  • Facilitate the flow of information between the marketing, channel, field sales and operations teams in order to deliver against the brand and commercial objectives
  • Implement annual customer marketing plans (including POS strategy) aligned to the commercial promotional calendar
  • Use PROS & PROFS outlet Segmentation to develop the resource strategy on key brands
  • Track L3F investments and monitor impact. Implement learnings and make recommendations for future plans
  • Share best practice within the organisation
  • Define and monitor short to long term TM business plan and priorities: growth opportunities, objectives, actions, resources; at channel, customer and brand levels
  • Set KPIs, to monitor TM activities and monitor commercial performance at channel, customer and brand level
  • Business Intelligence
  • Get a deep understanding of the market dynamics - direct / indirect competition, channels, customers - by collecting & analyzing internal / external information, data and trends, using digital tools when relevant
  • Monitor competitive intelligence
  • Identify and define business opportunities and key drivers of growth
  • Identify risks and opportunities of market changes (competitors moves, new channel development, changes in legal and regulations)
  • Experience Activation
  • Understand complex customer’s business stakes, environment, needs and challenges in the negotiation process
  • Use negotiation resources and techniques to reduce gap between customer’s demand and business objectives, in line with the commercial strategy
  • Identify win-win states and common interest grounds to establish customer partnerships
  • Anticipate customer’s behaviors, changes, risks / opportunities or conflicts and adapt the negotiation cycle (process, style) accordingly
  • Define and plan a project: scope, objectives, responsibilities, planning, KPIs, resources
  • Manage a project: resources and planning monitoring, cost and risks evaluation
  • Foster collaboration, coordinate and motivate project team members, to maximize the team performance
  • Engage stakeholders around the project and get their buy-in: communication and promotion of the project within organizational culture
  • Influencing & Partnering
  • Demonstrate influencing skills, internally and externally
  • Develop an efficient network through strong interpersonal skills and a good understanding of organizational and individual issues
  • Create partnerships through the development of successful long-term relationships, that will positively impact the business
  • Listen actively
  • Present clear and compelling ideas, and transmit impactful messages, making the most of presentation tools and technologies
  • Drive for Business Results
  • Demonstrate an overall understanding of business environment and company’s vision
  • Focus on priorities, meet deadlines and objectives to drive business results
  • Define and monitor the most appropriate set of KPIs
  • Propose evolutions in business priorities, resource allocation and organizational structure
  • Experience Planning
  • Identify the relevant touchpoints and influencers, ensuring holistic experience across the consumer journey
  • Define and monitor short to mid term plan
  • Prioritize and allocate resources and budget for each touchpoint
  • Set clear KPIs, to evaluate the performance of brand and portfolio strategies and improve touchpoints plan accordingly
  • Price Management
  • Understand key pricing concepts (positioning, elasticity, value perception),
  • Understand the pricing strategy, with a focus on price to consumer (for marketing) and on price to customer (for commercial) to include Trade Terms optimization
  • Financial Acumen
  • Understand the brand / portfolio P&L, customer P&L, COGs and stocks
  • Understand financial ratios (ROI, ROCE, net sales...) and their implication
  • Partner with the brand team in order to optimize the portfolio P&L, to optimize business performance (budget control, resources allocation optimization, cost optimization, pricing strategy, inventory monitoring…)
  • Insights into Action
  • Know and use the key sources (qualitative and quantitative research, panel, and initiatives, traditional and digital – social networks, blogs, analytics) of consumer information, and methodologies to get a deep understanding of the behaviors (“walk in shoes” of consumers)
  • Leverage trends, category and consumer understanding into insights and opportunities
  • Size and prioritize insights to recommend actions and unlock growth
  • Digital Acumen
  • Be familiar with web, mobile and social media
  • Understand digital environment, on-line channels, and their specific business characteristics and levers, in order to help to reach, interact and delight consumers and customers
  • Apply digital knowledge and tactics in the business activities when relevant
  • Brand & Portfolio Strategy
  • Think out of the box, show curiosity, push boundaries, have an explorative mindset to generate ideas, and solve problems
  • Champion creative ideas, and bring them to life (e. g. solutions, services, digital initiatives, alternative channels) to create differentiation and new revenue sources, and to be continuously one step ahead
  • Implement and foster a creative culture through new approaches and mindset
148

Trade Marketing Manager & Operations Cz / sk Resume Examples & Samples

  • Promoting brand�s attractiveness in key distribution channels
  • Execution of trade marketing campaigns to generate image and sales figures
  • On-line: Co-ordinate and distribute web material (including � copy blocks, images, logos, banners, demos, content, video etc.), e-mail and promotional activities, microsite updates for key retail partners where required
  • Adaptation of international concepts for local implementation, design remembrance evaluate marketing activities
  • Focused efforts on opinion-leading channels, developing sell-in and sell-through arguments and materials
  • Collaborates with sales teams to turn the �selling stories� into sales tools to effectively (sell-ins, trade shows)
  • Present brand, products and the marketing initiatives to their customers
  • Secure all needs of local Puma athletes & players
  • Ensures efficient spending of central budget and supervises the trade marketing spending in the given projects
  • Ideally degree level or equivalent experience
  • Minimum 3 years of trade marketing experience is needed
  • Proven marketing experience for an international multisport category brand in fast moving consumer goods industry is an advantage
  • Passionate, creative, innovate and open
  • Knowledge of sport industry
  • Sport fun
  • Strong decision making, leadership and organizational skills, team player
  • Proven engaging presentation abilities, strong result orientation
  • Understanding of budgeting, ability to effectively define, plan and execute tasks and projects
  • English and Czech language is a MUST
149

Assistant Trade Marketing Manager Resume Examples & Samples

  • Important criteria #3 (mandatory technical skills)
  • Important criteria #5 (language)
  • Important criteria #7 (optional)
150

Trade Marketing Manager Resume Examples & Samples

  • Channel/Retailer Program Management
  • Bachelor’s degree in business management, data analysis, marketing, mathematics, or related area
  • Minimum of three (3-5) years of experience in an analytical role (category management, sales analysis, marketing support)
  • Minimum of two (2) year of marketing or sales related experience within a Consumer Packaged Goods environment required
  • Minimum of two (2) years prior experience in a retail customer facing role calling on or presenting to buyers/category managers/store managers
  • Must have a very strong skill set in the use of Microsoft Office with proven knowledge of Excel, PowerPoint, and MS Word
  • Strong knowledge of syndicated data (IRI or Nielsen)
  • Has a consultant approach – applies industry knowledge, thinks creatively and demonstrates shopper centric thinking to apply synergies with a retailer’s goals of category growth
  • Ability to work independently and be a self-starter within a team setting
  • Demonstrated ability to lead people and manage results with others
  • Ability to handle a variety of tasks and situations in a calm and effective manner
  • Attention to detail and technical learning capacity
  • Strong customer and action orientation with a drive for results
  • Problem analysis and problem resolution at a functional level
151

Trade Marketing Manager, Traditonal Trade Resume Examples & Samples

  • 1)Bachelor Degree
  • 2)More than 5 years sales trade marketing experience in FMCG TT channel
  • 3)Familiar with FMCG traditional trade channel operation process
  • 4)Has strong sales channel knowledge to build the channel trade marketing plan to support the field sales achieve the sales target
  • 5)Strong communication and coordination abilitie
  • 6)Expert in budget allocation and control
152

Trade Marketing Manager, Alcon, Denmark Resume Examples & Samples

  • Managing trade terms initiatives (e.g. Premium Partner Program) aimed at driving contact lens category growth
  • Increasing overall customer support and speed up migration to new innovative products by planning and executing tailor-made programs for Key Accounts
  • Developing initiatives aimed at visualizing the contact lens category at point-of-sale
  • Initiating sales-driving promotions and improving our B2B communication in order to stand out
  • Acting as Key marketing partner to Key Account Manager for two Nordic Customer Business Teams
  • Fluent English, preferred one of Nordic languages
  • Customer facing experience with track record of excellent sales results
  • Outstanding level of drive, outgoing personality and business mindedness
153

Regional Trade Marketing Manager Resume Examples & Samples

  • Work Closely with Category Manager and RBH to Drive Shelf Management and Retail Visibility at Regional Level
  • Ensuring brand prominence at the shelf– creating brand recall opportunities for the consumers
  • Targeting best available buying hot spots on the shop floor to drive brand recall
  • Creating and implementing product display, visibility and disposing collaterals at shop floor and in market to drive brand recall and preference
  • Managing Person to Person brand connects and affinity for consumers and trade through activation drives
  • Work closely with Category Manager and RBH to Expand and Build Distribution Strategy for Each Product Line, Brand and SKU in every channel at the regional level
  • Increase distribution expansion by increasing distributors, in addition to hub & spoke
  • Develop Customer Segmentation driving growth & efficiency for business
  • Execute Distribution Strategy as aligned with Category Managers and develop distribution expansion plan jointly with Regional business head
  • Design KPI & monitoring Framework for Distribution Expansion by Product line, Brand and SKU
  • Drive Customer Satisfaction and Loyalty for Trade through effective execution of trade marketing initiative at regional level
  • To drive trade engagement activities across distribution, direct sales channel including distributors, retailers and ensure high loyalty from the channel at the regional level
  • Development of the customer marketing strategy with all Category Managers and RBH to achieve defined business objectives across all product categories & channel in defined Region
  • Develop channel engagement/ trade engagement plans with the regional distribution leads and direct sales leads for distribution partners, direct sales partners and retailers
  • Ensures development of annual and monthly sales activity and marketing support plan (Canvas, monthly highlights), including support for new initiatives launches
  • Management and monitoring of customer and consumer marketing investments and initiatives at regional level
  • Competition Monitoring and Tracking
  • Monitors continuously the Local marketplace and Customers to determine possible market opportunities and improvement of market penetration of Company's products
  • Track and Monitor competitor activities in market on a periodic basis and develop tactical market response in coordination with sales and RBH
  • Price Tracking basis competition benchmarking at Regional Level
  • Drive Regional SMAG to build consumer preference and affinity for all product lines
  • Implement shopper buying behaviour studies at regional level, design retail merchandising tools and selling aids alongwith the sales pitch / story for each product line alongwith the Category Managers and Sales Local Sales Team. Define and implements tools to support strategic development of the retail business: Shelf planogram, promotion, POS Materials, displays (shelf, off shelf, check out)
  • To utilize data (consumer, trade, internal sales / SFA ) to help analyze business decisions at regional level and to influence future decisions driving regional growth of all product lines in each channel
  • Sources and manages external agencies to develop and deliver Regional ATL & BTL activities to drive offtake and conversion in store
  • Analyze results and efficiency of regional campaigns / promotions (Primary / Secondary and tertiary), share results with RBH and Category Managers, propose actions for increasing efficiency in Execution
  • To provide regional input and execute NPD strategy, launches, re - launches, line extensions / Brand Extensions at consumer and trade level
  • PROMOTER MANAGEMENT AT THE REGIONAL LEVEL
  • Drive effective shelf share by ensuring product promoters do a good job of showcasing the product and the brand in right imagery
  • Communication & Product know how through SFA- Back end check on compliance
  • Attendance & daily work log – Time spent in outlets
  • Capturing consumer input – Enable promoters to inform first hand query to office
  • Provide communication aids to promoters enabling them to drive Brand Preference – Back end report to track how many consumers were interacted in a specific time. – Attempt vs productivity, consumer concentration at specific time (Input to conduct activity), etc Tracking SE, ASM’s contact with promoters and time spent. – Redesign the PJP if required
  • KEY DELIVERABLE FOR RTMM
  • Trade Spending - Supply Chain Discount, Returns & Remnants, Cash Discounts, Deals
  • Trade Promotion - Trade promotions help generate incremental ROI by differentiating the product, increase product visibility, and increase the product purchase rate
  • Category Management in Retail – Traffic building, transaction building, profit generation, share protection, excitement creation and image enhancement at the store
  • Trade Merchandizing for brand preference and conversion at the store
  • Sales Analysis/ Administration to tap sales potential
  • KPI FOR RTMM
  • Market share (growth)
  • Increase Frequency of purchase
  • Increase Penetration : No. of Consumer Buying
  • BTL (efficiency & effectiveness)
  • PMR (sell-in deviation)
  • Share of trade shelf (SAH and Purchase/Conversion Ratio)
  • Total SKU count (with right planogram)
  • Aided awareness @retail
  • NPS (Net Promoter Score)
  • POSM execution
  • Demo ROI
  • 8 Years of relevant experience
154

Trade Marketing Manager Resume Examples & Samples

  • Highly analytical with demonstrated understanding and use of syndicated data (IRI), internal shipment information, and Trade Management systems
  • High level of proficiency in Excel, proficient in Power Point, Word, and Outlook required
  • Effective communication skills both verbal and written across a diverse audience
  • Ability to build professional and clear reports
  • Highly detail oriented
  • Positive and upbeat
  • Strong personal character, work ethic, and attitude
  • Self-confident with humility
  • Seeks to identify the root of an issue and find undiscovered opportunities
  • Organized, prepared, efficient and focused
  • Adaptable and flexible to changing business needs
  • Self-starter with a drive to succeed
155

Trade Marketing Manager Resume Examples & Samples

  • Responsible for developing, communicating, and executing innovative National Fine Wine promotional programs with a luxury feel in both On & Off Premise distribution channels
  • Responsible for formulating creative local On-premise and Off-premise Fine Wine initiatives and communicating strategies and activation plans for these programs in an effective, timely, and cost-efficient manner
  • Provides feedback from the field on competitive activity, desired programs, program effectiveness and suggested program improvements to Director and Brand Teams
  • Leverages Strategic insights / Shopper analytics to drive On & Off Premise programs matching Account customers with a brand’s consumer target, converting insights into win-win promotions
  • Identifies and develops best-in-class sales tools to drive new points of distribution and generate consumer pull-through with particular attention to targeted Fine Wine sub-channels
  • On Premise: White Tablecloth, Upscale Trendy, Premium Bar
  • Off Premise: Specialty Liquor, Gourmet Foods
  • Manages the TRU Estates and Vineyards® brand, including the creation of branded premiums, POS and promotional materials
  • Communicates, monitors and ensures compliance with Execution and Merchandising standards for all national and local programming/promotions/sales tools
  • Ensures all brand education tools are accurate and up-to-date, including annual updates to brand immersion modules for the Fine Wine sales organization
  • Serves as the Regional Sales/Market expert to Brand Marketing as well as the Liaison between Brand Marketing and regional sales teams
  • Plays an integral role in all planning and execution of fiscal budgets for the Fine Wine division, providing regular reporting on budget status to all key stakeholders
  • Manages non-price spending to budget and conducts cost/benefit analysis prior to and after local market programs have been executed
  • Participates in distributor planning meetings to align sales objectives and marketing strategies, providing timely feedback to Brand Marketing to ensure appropriate initiatives and tools are being developed and provided to the field
  • Leads day-to-day management of all Trade Marketing programs, working cross-functionally and providing frequent and timely communication with all key stakeholders
  • Bachelor’s Degree and a combination of 5+ years of progressive trade, brand or shopper marketing experience required
  • Alcohol beverage industry experience required, with preference for a minimum of one year in fine wine marketing/sales, or management experience in fine dining or fine wine retail
  • Track record of success in project management and managing cross-functional teams
  • Strong aesthetic sensibility with an eye for producing impactful creative with a luxury look and feel
  • MS Office experience and aptitude to learn new software applications
  • Robust budget management experience
  • A high level of follow through and ability to meet multiple deadlines
156

Trade Marketing Manager Resume Examples & Samples

  • Bachelor degree level in business, marketing or similar
  • Minimum 2-3 years of professional experience in trade marketing
  • Good understanding of digital tools related to trade marketing
  • Strong planning and organization skills
  • Excellent communication, interpersonal and time management skills
  • Mature enough to solve the problems independently and to persuade others
  • Language skills: Estonian (very good); English (very good); Russian (good)
157

Trade Marketing Manager Estée Lauder Resume Examples & Samples

  • Demonstrates at least a 3-5 years marketing experience, preferably acquired in the cosmetics & beauty products and/or the luxury industry. Experience in retail is an asset
  • Fluent in Dutch, French, and English (spoken and written)
  • Strong Analytical skills, Autonomous team-player, excellent communication & presentation skills
  • Entrepreneur/ Initiative taker
  • Result oriented& Hands-on approach
  • Pragmatic & flexible
158

Trade Marketing Manager Resume Examples & Samples

  • Translate BU private label strategies into strategic sales opportunities
  • 4 year college degree in Business or related field
  • 5+ years previous experience in sales or marketing experience within CPG industry
  • 3 years of effectively managing a private label strategy within the industry
  • Prior experience managing people, relationships with retailer partners, and marketing knowledge is a plus
  • Excellent planning and organizational skills, including superior communication skills (written and verbal)
  • 25% travel
159

Trade Marketing Manager Resume Examples & Samples

  • Implement plans that deliver growth based on consumer, shopper and customer requirements
  • Support marketing in developing the brand plan by providing input from category analysis and analyze against POP drivers by chanel
  • Developing and proposing the in-store vision of success for the category/sub category in each channel. Implementation and continuously review the effectiveness of our in-store actions
  • Implement actionable in-store solutions based on a clear understanding on shopper behaviour within your category/sub category and channel
  • Recommend and implement clear promotional guidelines based on shopper understanding and current market knowledge
  • Review product assortment by channel on a quarterly basis
  • 3-5 years of experience in trade marketing, sales or marketing. Experiences in HORECA is a plus
  • Able to understand key business functions
  • Self-motivated and able to work independently
  • Good command of English and computer skills
  • Able to travel from time to time
160

Country Trade Marketing Manager Norway Resume Examples & Samples

  • Champion new product market entry and in market execution. Includes support to sales presentations/materials and tracking/analysing 4 Ps in market implementation
  • Build and maintain market share, displays and distribution trackers
  • Drive strategy or tactical plans based on deep dive analysis of local available data: Nielsen, Farmastat, Customer EPOS data
  • Identify challenges and opportunities based on deep dive analysis; listing uplifts, assortment optimalization, promo strategy
  • Master Degree or equivalent – Sales / Marketing / Data / Retail Management
  • At least 1 year of experience preferably FMCG, OTC, retail where you learn to analyse sets of large and complex data
  • Excellent business analysis skills
  • Has worked with syndicated data (Nielsen/ Farmastat/ Customer data)
  • Systems: Excel, PowerPoint, Nielsen or equivalent
  • Energetic and self-driven in pursuing and finishing objectives
  • Open to change and unfamiliar tasks
  • Internationally mobile, within Nordics and Globally
161

Asst Trade Marketing Manager Resume Examples & Samples

  • Lead marketing communication and artwork planning by account, ensuring messaging is consistent with brand hierarchy
  • Manage DIY consumer promotions budget for maximum ROI
  • Develop ROI calculations and understanding of historical performance to maximize promotional effectiveness
  • Develop unique promotional ideation and implementation
  • Understand brand strategies/priorities and individual account dynamics to develop 360 account plans optimized to the specific situation at each account
  • Lead MAPS (Merchandising, Assortment, Pricing, Shelving) development during brand planning cycle and ensure objectives are achieved throughout the year
  • Manage all retail execution with Sales Directors, ensuring that trade programs are implemented on time, on budget and adhere to all brand equity guidelines
  • Maintain detailed promotional calendar of all trade promotional activity at assigned accounts
  • Analytical – Ability to analyze data for insights and come to accurate conclusions with recommendations on what to do in the future to enhance performance
  • Budgeting/planning – Track and manage a multi-million-dollar budget to drive maximum impact to sales with complete accuracy
  • Customer presentations/engagement –Build strategic sell stories that result in a win-win for the retailer and Valvoline
  • Detail orientated –Manage day to day details of multiple projects to ensure tasks are being completed on time, on budget and in the most efficient manner
  • Results Driven - Create a high sense of urgency amongst teams to achieve and exceed stated objective
  • Team Player – The Valvoline organization has a strong team culture. A successful candidate will embrace the idea that success as a team comes first (and is most rewarding)
  • Organization Builder – Is a thought leader that works “on” the system, not just “in” it
  • Education: 4-year accredited university degree, MBA preferred
  • Experience: 3+ years’ experience in consumer marketing or related field
  • Must be authorized to work in the United States
162

Senior Trade Marketing Manager Resume Examples & Samples

  • Collaboratively create, manage and maintain the regional activation calendars. Align national brand calendars to regional planning calendar/grids – channel, customer and board (Link brand priorities and timing to regional planning and commercial strategies)
  • Ownership of collaboration between Education, Brand, Sales & Trade Marketing (field & national)
  • Ownership of all activation / initiative execution, in the local market to maximize priority brands at a regional level
  • Support regionalization and localization of key national programs (with Trade Marketing Centre and Regional Directors) to maximize priority brands impact in market in both the Off-Premise and On-Premise
  • Provide local insights to validate programs
  • Executes and manages funds for local, FMM-originated activities (full accountability of budget with KPI deliverables)
  • Manage critical path for regional execution of national/regional strategies and initiatives
  • Ensure all planned initiatives are field ready and customer focused – ensure provincial teams have the necessary information for flawless execution against planned objectives
  • Through their team would manage Direct Focus – work request creation, proofing, and working with brand teams on creative direction
  • Utilize suite of communication tools/POS developed with Brand /FMM input within each regional initiative (with support in development)
  • Provide post-mortem feedback (scorecards, KPI’s)
  • Generate business cases for specific regional / customer strategies and programs in both the On premise and Retail and manage the execution of approved local programs ensuring execution compliance
  • Regional understanding of commercial customers and understanding of regional business dynamics. Regional understanding of consumers and understanding of regional differences and dynamics with the ability to link customers and consumers for actionable implications
  • Manage regional contests including rules and regulations, sourcing prizes, microsite setup, contacting winner and shipment of prizes
  • Integrate our priority brands within customer objectives and influence planning
  • Provide provincial performance updates on key metrics for both Off-Premise and On-Premise channels (value/volume/share/category) with the ability to link communications between Sales and Marketing
  • Continue to build on existing way of working processes (Bi-Weekly Group meetings, Bi-Weekly one-on-ones, PM meetings, Regional Sales meetings, QMM’s, SAPS), identify gaps and make recommendations for improvements
  • Monitor and communicate competitive activity within the geographic region
  • Financial Management: implications of volume, price and A&P changes as well as pay back of marketing activity to prioritize corrective actions
  • Special event planning, set up and attendance
  • Attendance at key account presentations
  • Retail selling package creation, updates and deployment to sales
  • Monthly meetings and support of local brand ambassadors including planning of visits/tours of ambassadors and guests as well as help and attendance of local competitions
  • Deploy, and provide post report on OPE programs A&PT management and reconciliation
  • Executives tour planning and participation
  • Planning and management of agency for tastings including booking, collateral and payments
  • Key account marketing collaborative planning – ideas, creative, and value adds
  • Key account program procurement – creative and shipping
  • Collaborate with Brand Managers on sales and agency brand planning
  • Involvement in planning and executing trade shows
  • Bachelor's degree or equivalent experience required
  • Experience in Trade Marketing within CPG and/or alcoholic beverages
  • Brand/event activation experience
  • Strong PC Literacy
  • Some Travel Required - overnight (20%)
163

Customer Trade Marketing Manager Resume Examples & Samples

  • Provides clear guidance concerning the effective and efficient use of trade promotion dollars to deliver the category objectives and volume plans within the agreed upon trade budgets
  • Translates national consumer promotion strategies to account specific programs within their assigned region. Plays strategic role in the creation of the customer development plans
  • Provides market, category, customer, brand, competitive activity and industry knowledge during the development of the annual volume and trade plan
  • Builds and allocates the volume objectives and trade budgets for the brands under their responsibility to their assigned customers in their area
  • Creates field ready sales solutions that can be utilized/leveraged by the field sales team to support the presentations and discussion they will have with their customers
  • A bachelor's degree
  • 4 years sales/marketing/analytical experience
  • A pattern of initiative
  • Proven problem solving and decision-making skills
  • The ability to work in a team environment on a variety of complex projects
  • Strong interpersonal, organizational skills and analytical skills
  • Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States
  • Applicants must not now, or in the future, require sponsorship for an employment visa
164

Trade Marketing Manager Resume Examples & Samples

  • Develop short and long term pharmacy plans based on thorough understanding of market conditions and trends utilizing CTC Merck Marketing principles – positioning the company as partner of choice
  • Manage & track budgets efficiently with a complete track of spend, committed and available budgets
  • Maintain a complete database of all planned & implemented activities per brand per pharmacy to effectively track implementation and to keep all the stakeholders informed
  • Assist in the development of trade spend guidelines (according to fair market value), performs top-line allocations and reviews and authorizes planned field trade spend
  • Prioritize trade channel activities for maximum returns
  • Effectively negotiate mutually beneficial solutions with internal & external stakeholders and influence key decision-makers to improve in-store presence and pharmacy activities
  • Monitor activities at the trade channel levels for the gathering of insight and also to track our aligned activities with the accounts
  • Identify and monitor competitors and market conditions or changes in the industry that may affect sales
  • Ensure activities are in line with agreed sales plan and local legal / compliance guidelines
  • Knowledge of and experience (min 3 years) preferably in trade marketing, or Commercial experience
  • Consistent track record
  • Experience of data analysis - ability to analyze large volumes of complex information, interpret & use to shape planning
  • Commercial skill set with strong negotiating/influencing skills, integrity and drive
  • Strong decision making ability
  • Strategic understanding and planning
  • A passion for results
  • Ability to plan and implement
  • Demonstrate innovation and creativity
  • Good motivational skills
  • A team player, can multi-task, strong coordination, organization and implementation skills
  • Good knowledge of Syndicated Data (IMS/In Market Sales)
  • Proficient usage of Excel, PowerPoint
  • Good oral, written communication, and presentation skills
  • Advanced planning and Project Management skills
  • Advanced IT/Analytical skills
165

Trade Marketing Manager, Po DvM, Durex Resume Examples & Samples

  • Prepares the 5P/3D execution plans and Toolkits for NPD (New Product Development)/ EPD (Existing Product Development)/ BDI (Business Development Initiative) by store format as per Area launch recommendations for the new initiative
  • Key contact for the Po1 Brand team with regards to all 5P activity
  • Generate a full set of activation materials for each new initiative for all critical store formats across the Area
  • Identify best practice and ideas that can be scaled across the area
  • Demonstrated success in P&L management, budget delivery and growth momentum
166

Field Trade Marketing Manager Resume Examples & Samples

  • 3+ years experience related US Field Sales experience
  • At least 2 years experience involving detailed program activations in the assigned markets
  • Previous marketing experience a plus
  • A demonstrated capability driving the execution of in market activation plans
  • Excellent knowledge of trade activation needs
  • Strong understanding of the US 3 Tier system and experience in effectively influencing results in this environment
  • Strong planning and analytical skills with tied to a foundation of financial/business acumen
  • Proficient in Word, Excel, and PowerPoint
  • Strong written and verbal presentation skills
  • Ability to effectively manage multiple projects across a set of varied resources to deliver expected results
  • Strong leadership, conceptual, and creative skills
  • Ability to be self-directed; thrives in a dynamic, fast-paced environment
  • Travel as needed – 25%+ of the time
167

Trade Marketing Manager Resume Examples & Samples

  • 5 Years’ + experience in a Sales/Trade Marketing role
  • Working knowledge of Pricing & Trade Spend
  • Professional knowledge of trade marketing/sales planning
  • Merchandising
  • Experience in working with customer
  • Self-starter
  • Why should you join Philips?
168

Trade Marketing Manager L Oréal Consumer Products Division Resume Examples & Samples

  • Social media and digital experience
  • Flexibility for an international career is desired but not essential
  • Previous consumer Market Research experience is a plus
  • Candidates will ideally have a classical FMCG background or previous experience in the beauty sector and / or luxury
  • Experience in leading teams to achieve strong results
  • Ability to create new concepts and a brand vision
  • Strong presentation/communication skills with the ability to influence and inspire
  • Commercial acumen, driven by targets with a desire to succeed
  • Strong sensitivity to the beauty industry, product appreciation and an eye for aesthetics
  • Previous knowledge of local retail dynamics and the retail environment
  • Financial knowledge and experience in managing a P&L, expansion analysis, sales forecasts
  • Integrated-communication campaign planning
  • Ability to inspire, motivate, coach and develop people
  • Strong organisational skills
  • Ability to work in an ever changing & demanding environment Experience preferably within a consumer driven and fast past sales environment
  • Highly organised with prioritisation skills and strong communication skills (written and verbal) andexcellent presentation skills
169

Trade Marketing Manager Resume Examples & Samples

  • To increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration
  • Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives
  • Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets
  • Bring field intelligence to define brand-specific activity programmes with marketing and commercial departments
  • Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team
  • Manage usage and forecast of promotion materials and monitor monthly promotion budget
  • Minimum 5 years of relevant experience in trade marketing; beauty and consumer industries preferred
  • Strong sense on retail dynamics
  • Analytical and sensitive to numbers; good knowledge of excel
  • Excellent coordination and collaborative skills to work with different functional teams
  • Motivated and self-driven with the ability to lead a small team
170

Trade Marketing Manager, Asia Pacific Resume Examples & Samples

  • Develop Retail Offline POS for countries in Asia Pacific
  • 4-6 years of work experience in Trade marketing with experience in Asia Pacific
  • Experience in sales, merchandising or marketing communications experience would be beneficial
  • Strong analytical and communication skills with the ability to influence virtual teams
  • In depth understanding of relevant retail landscape in AP (LFR, CES, Mass, Telco)
  • Ability to work effectively under pressure and adhere to tight deadlines
171

Trade Marketing Manager Resume Examples & Samples

  • Oversight of Trade Forecasting for Retail
  • Development and maintaining of Sales support tools including trade and new item listing trackers
  • Position also includes leading quarterly ROI review meetings with retail field sales teams
  • Compliance of Field Sales teams maintaining and updating trade planning tool
  • Demonstrated understanding and management of complex business customers/channels and Broker operations
  • Strong understanding of the sales process and other functional areas impacting the sales process and the ability to translate these practices into market opportunities
  • Strong knowledge of business processes, category, consumer and customer knowledge
  • Highly analytical with demonstrated understanding of Nielsen/IRI data and Trade Management systems
  • Strategic Agility
  • Negotiating
  • Previous experience as a field sales manager
  • Significant experience in influencing a broker, direct selling and internal organization
  • A record of success in influencing multiple functions/categories in a heavily matrixed organization
172

Senior Brand & Trade Marketing Manager Resume Examples & Samples

  • Work with supply, sales and finance to develop and execute successful Brand Plans to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by Area
  • Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan
  • Provides monthly updates to business review and monitor market performance, responsible for successful implementation of Brand plans as per business review and Business plan
  • Execute product launches agreed by Area; Contribute to innovation by delivering product development programs to further margin growth
  • Manage development and activation of local brands
  • Accountable for marketing budget on assigned brands
  • Develops market copy strategy for brand and ensure adaption possible for category across area
  • Partners with media / consumer and market insights to implement media strategy and plans
  • Manage a team of 2 (BM and Marketing assistant)
173

Country Trade Marketing Manager Resume Examples & Samples

  • Adapt to specific customers the brand category growth platformand trade engagement plans delivered by Nordic Trade Marketing
  • Insures that NTM team delivers the activation and other elements that are needed for the local market
  • Develop Localpoint of sale materialswhen needed, collaborating with the Nordic marketing team
  • Manages the local consumer promo budget, including allocation by key activity//customer, and assists in the development and delivery of trade spend guidelines
  • Observes current GDP legislation – Good Distribution Practice
  • Category management – FMCG, OTC, retail
  • Costumer management process
  • Analysis of large and complex data
  • Syndicated data (Nielsen/IRI, Spectra, Panel Data, A&U’s)
  • Fluency in English and Swedish
174

Trade Marketing Manager Resume Examples & Samples

  • Execution of marketing strategy in Retail Channel
  • Cooperation with all Retail partners: Customer Marketing
  • Co-Mktg budget planning with partners, Media Plans preparation and execution
  • Execution of brand creatives on partner’s web sites and instore
  • Executing product launches on partners’ web sites and instore
  • Sellout promotions coordination with results analysis (proposing dedicated activations for each partner)
  • Shop furniture preparation: creatives development, designing, production and installation
  • POS materials creation and production (leaflets, catalogues, shelf tags, posters, furniture branding etc.)
  • Designing, producing and delivering training materials to sales force
  • Events and trainigs organization and coordination
175

Trade Marketing Manager Pain Category Resume Examples & Samples

  • Developed the category through planning specific trade marketing strategies that aligned with Brand activation strategies for each channel to ensure the growth of the category and GSK brand
  • Coordinate between field sales and Brand activation marketing, to create the conceptualization planning and implementation of consumer promotions, trade activities, In store activation and visibility in store excellence in all channel
  • To own and manage activity calendar, Prepare by product category activity calendar, in line with Marketing campaign, and ensure all supporting tools and budget available, tracked to meet business objective
  • Implement and leverage global tool kit to ensure excellence and dominant in store visibility for GSK brand that can drives sales off take
  • Be the voice of shopper, understand the shopper behavior in each chanel for the respective category, be on top of situation on market- channel dynamics and competitor activities. Set-up and maintain an information base and regularly updates internal stakeholders
  • Constantly & regularly monitor fundamental business process (product availability, visibility and execution of trade activities – consumer promotion- sampling/in store activation) at stores through field-check, and share visit-reports with KAMs and RSMs for immediate action and join regularly business reviews with Store’s management
  • Analyze and evaluate Modern & Traditional Trade Channel trends and specific brand/category performance aiming for : growth in volume / value, Market share, distribution - width / depth, Promotion and merchandising thrust, and ROI calculation
  • Provide specialist support to KAM / RSMs for Sales performance review, Development and review of trade promotions, Visibility planning, program & review, and Business development meetings, category selling stories
  • Spearhead trade research/experimentation and application (where appropriate) of new technology
  • Establish services for merchandising and display operations (internal and or external)
  • Work closely with sales department in translating marketing plans into sales budgets and ensure accurate forecasting
  • Manage and monitor budget spends for Promotion budget ( P) and Gross to net ( G2N) budget for the respective category to be in line with business objective
176

Trade Marketing Manager Resume Examples & Samples

  • Support specific promotional opportunities
  • Budget management and maximizing investment
  • Drive Innovation through in-store layout, opportunities, growth areas and shopper insights
  • Build and manage Point of Sale solutions
  • Build shopper learning platform with Category teams to unlock insights to advance the Shopper Marketing platform and activation
  • Establish Customer Marketing relationships within retail partners
  • Understand Shopper motivations / missions to identify Path to Purchase and to match messaging hierarchy
  • Co-ordination of promotional product and innovative in-store collateral to drive consumers at point of purchase
  • Produce shopper activation briefs and manage agency relationships
  • Contribute to the Consumer Marketing Planning and new product introduction process to integrate shopper / trade marketing plans
  • Building a robust ROMI and KPI methodology for Quarterly review
  • Experience developing highly creative, consumer-facing BTL campaigns
  • High level of knowledge of the Australian IT and Consumer Electronic retailer base, therefore able to drive product, display and promotional opportunities ahead of the competition
  • Ability to work in a fast paced environment with a tight speed to market
  • Ability to manage multiple projects, in various stages of completion and with differing execution to market dates
  • Strong presentation skills - ability to prepare and deliver impactful, commercially-driven marketing presentations - in a professional and influential way
  • Collaborative working style and be able to work effectively with different stakeholders across National Accounts, Field Sales, Marketing and Category
  • Business Analyst (BA) or Bachelor of Science (BS) in Communications, Marketing or Business Administration
  • 5+ years of experience in shopper or trade marketing, communications or generalist marketing
  • 10+ years of experience across several marketing or integrated communications disciplines
  • Superior writing and editing skills - recognized for "near perfection" writing and editing skills and often asked to edit the work of others
  • Superior organization and program management skills
  • Consultative skills
177

Europe Digital Trade Marketing Manager Resume Examples & Samples

  • Branding: Through the partnership with the Europe marketing teams, you will manage the translation of the Global Trade Shopper Brand strategy into a European context, implementing the right tone of voice, content and visuals
  • Customer segmentation and new user recruitment: Manage the existing European customer segmentation including classification, product range and content, and create online acquisition strategies to attract new users
  • Content strategy: Define and implement the European content strategy and calendar, and create user recruitment materials that will attract new customers in Europe
  • Performance evaluation: define the marketing dashboard and KPIs to be able to constantly evaluate content strategy performance against goals
178

Trade Marketing Manager Resume Examples & Samples

  • Bachelors / University degree in Business Administration or related field, degree in marketing preferred
  • 5 - 7 years’ experience in a similar role, preferably in a multinational CPG or durable company
  • Proven ability to analyze and deliver insights from a multitude of data sources
  • Experience driving brand equity and share growth
  • Creative thinking/problem solving skills
  • Initiative & follow-through
  • Self-motivated with a strong work ethic
  • Solid analytical skills and acute attention to details
  • Ability to work effectively across functions
  • Strong oral and written communication skills are required; must be able to present data and conclusions in an organized manner