Trade Marketing Manager Job Description
Trade marketing manager
provides strategic trade marketing leadership in development and execution of channel strategies and initiatives to meet the business goals.
Trade Marketing Manager Duties & Responsibilities
To write an effective trade marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included trade marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage assigned integration projects
Maintain good working relationships with members of internal departments including Ad Sales, Legal, On-Air Promos
Demonstrated marketing experience and a clear track record of building marketing strategies
A demonstrable track record for increasing traffic and sales
Develop and Implement an holistic marketing plan for our most important Key Account
Spends time in retail stores and in digital storefronts benchmarking performance, opportunities, and competitive conditions
Project-manage large-scale marketing programs, from tent pole events
Work with concessions retailers who sell directly to exhibition
Track and analyze the business across the 26-week new release window
Assist in the preparation of presentations and/or create analyses for sales teams’ use in monthly pitches, key account planning/ review meetings
Trade Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Trade Marketing Manager
List any licenses or certifications required by the position: CET, CTSM, SMZDM, XHS
Education for Trade Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the trade marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, MBA, Business/Administration, Education, Management, Economics, Communications, Graduate, Business/Management
Skills for Trade Marketing Manager
Desired skills for trade marketing manager include:
Syndicated Data
Excel
Regional marketing and sales organization
Nielsen
Word
BE Trade context and 4P requirements
MS Office
NKA channel
NL
Microsoft packages
Desired experience for trade marketing manager includes:
Basics promotions acumen expert
Manage the creation, evaluation and implementation of all off-shelf displays for Hanes, C9 and International kid’s socks and underwear
Follow in a timely manner all internal promotion processes as set forth by SAP and Project Management
6-8 years of experience in Trade Marketing / Business Development
Strategic approach with operational capability
Goal-oriented, problem solving approach
Trade Marketing Manager Examples
1
Trade Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of trade marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for trade marketing manager
- Trade show requirements
- Trade media activity
- Input, update and manage Trade Marketing program and Customer data in management and budget systems
- Manage the planning and execution of key customer and consumer events
- Assist in developing and presenting business-building plans and programs through comprehensively understanding and converting consumer, category, competitor, and channel/customer insights
- Identify, review and create compelling traditional and innovative business-building customer program opportunities in conjunction with customers and Sales, including co-marketing initiatives with licensee partners and present recommendations for stakeholder buy-in
- Assist in identifying and securing new distribution opportunities and merchandising support across key accounts and trade channels
- Manage trade terms initiatives
- Support variety of marketing strategies including product launches, and communications efforts, merchandising displays
- Develops tools to promote sale-out (POP, contests, events)
Qualifications for trade marketing manager
- Demonstrated experience with leading, motivating and managing teams in an off-shore environment
- Previous experience with Project and Process Management
- Previous experience of trade and trade to consumer campaign delivery and management
- Strong team player with ability to build effective relationships quickly and excellent stakeholder management skills
- Ability to analyse and present statistical data using spreadsheets
- Support sales teams in creating high quality sales materials (presentations, platform specific content lists, pitch documents, catalogues etc) to support key deals and business development activity
2
Trade Marketing Manager Job Description
Job Description Example
Our company is hiring for a trade marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for trade marketing manager
- Report to Sales Director
- Develops and implement the annual business strategies and plans in order to achieve business plan, distribution and merchandising target
- To initiate the promotional tools Trade presenter, Promotion Presentation material, POS material, selling tools by reapplying conceptual selling
- Working with supply, sales and finance to develop and execute successful Brand Plans to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by Area
- Providing monthly updates to business review and monitoring market performance, responsible for successful implementation of Brand and Trade marketing plans as per business review and Business plan
- In collaboration with Sales Dpt, developing pricing and distribution strategies in line with trade promotions for brands
- Executing product launches agreed by Area/Region
- Implementing portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term
- Implementing market copy strategy for brand and ensure adaption possible for category across area
- Develop and manage On & Off-premise Trade Marketing strategy for Golden Road beer brands
Qualifications for trade marketing manager
- Curious, persistent and a multitasker
- Master Degree in a business related field
- Business degree qualified
- Capacity to efficiently and accurately meet deadlines
- BS/BA in a business or marketing discipline
- Ability to forecast a number of tools and work with sales reps to accurately determine the trade needs for the US market
3
Trade Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of trade marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for trade marketing manager
- Manage Program Performance focusing on delivering key metrics of volume and share to budget
- Drive continuous, well-structured campaign testing designed to validate the potential of engagement strategies
- Define, build and manage reporting and key business metrics related to customer engagement and long-term customer value
- Act as the voice of the customer by conducting and analyzing customer surveys and research studies
- Responsible for communicating and executing all National Promotion programs to the field providing feedback from field on competitive activity, desired programs, requested changes for future programs and effectiveness of programs to Brand Marketing
- Analyze and monitor the category market data
- Accountable for all Trade Shopper Marketing activities at key retailers in Benelux for Male Grooming products
- Joint responsibility for Market Share development, topline and profitability for all Male Grooming propositions
- Responsible for developing a Local Shopper Activation Plan and a category vision for relevant channels
- Recruit, develop and manage the trade marketing and merchandising teams
Qualifications for trade marketing manager
- Influencing skills – experienced team player who can develop cross functional support and motivate a team of matrix resources to deliver on key initiatives
- Interest/background in consumer products, action sports and premium brand positioning
- At least 5 years of experience in Trade Marketing with minimum 2 years in national role
- FMCG industry is a must - F&B/durable goods/cosmetics/alcohol
- Consumer/Shopper Research and Insights
- High level of passion to win with agility
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Trade Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a trade marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for trade marketing manager
- Building expertise of a channel basing the knowledge on shopper insights, market data, best practices and stock & sell-out data from retailers
- Leading the creation of trade activation plan (channel strategy) for key categories in a channels under responsibility taking into account channel specifics and tailor made approach
- Develop, implement, maintain and improve trade marketing tools, allocate the necessary budget and guard the SLA with the supplier, in order to be able to gather distribution and sales information or to get incentive programs in place
- Define the objectives, the activity plan and the budget (incl
- Define and formulate observations and recommendations for new activities through analysis of sales data and through monitoring the success of the trade marketing activities
- Initiate activities to expand the seller base, so to increase the channel coverage and market penetration and gain market share
- Managing BTL activities for all small domestic appliances categories in Estonia, working closely on plans with marketing and sales team
- Managing BTL activities aimed at developing engagement with consumers within the store environment - both online and offline
- Managing BTL supplier base & relationships
- Generating market insights to be used for development & planning of marketing communications
Qualifications for trade marketing manager
- Fluency in English (an International experience during the studies or work is highly valued)
- 3+ years of related US Field Sales experience of which at least 2 years experience involving detailed program activations in the assigned markets
- Bachelor’s degree in marketing or administration or equivalent is preferred
- Knowledge and experience of marketing
- Strong relationship builder (internally and externally)
- Experience in FMCJ industry within trade marketing function is required
5
Trade Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a trade marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for trade marketing manager
- Drive and look for growth initiatives, inside and outside the given box
- Securing POS material and product samples for sales conferences and presentation of instore marketing elements
- Attend in-field store visits to have a complete understanding of how the shopper responds to customer and Baby brands in the shopping environment
- Aid manager in reviewing customer promotions and spend
- Aid in completing miscellaneous logistics for line review(s) when necessary
- Have a comprehensive understanding of sell-out activities and its results, which will be shared across TM team
- Have a comprehensive understanding of our spaces and CAPEX investment on the responsible account and ensure its maintenance and activation (incl
- Facilitate sales target achievement via maximize selling-out which was driven by effective promotion campaign and excellent in-store presence
- Support Marketing to match product strategies with trade shopper needs and provide constructive feedback to Marketing after consolidation within Sales department
- Support Channel/Account Managers and visit to trades to develop and structurally manage approved tailor-made campaigns under the agreed spending
Qualifications for trade marketing manager
- 3/5 years of experience in Marketing preferably in the FMCG sector
- Good formal marketing education
- Substantial experience of b-to-b marketing experience, preferably in the media industry
- Ability to multitask and work across a number of projects simultaneously, while all the time prioritising the workload
- Planning and controlling annual, quarterly & monthly promotion spends for the business across channels
- Designing monthly/quarterly activation plans and ensuring execution jointly with Sales, Marketing & Supply chain