Trade Marketing Job Description
Trade marketing
provides guidance and insight to branded keyword SEO strategy, working closely with digital team for SEO implementation and coordination with unbranded/organic keyword strategy.
Trade Marketing Duties & Responsibilities
To write an effective trade marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included trade marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Advanced usage of Excel, PowerPoint, Nitro (or equivalent
Oversees and maintains trade spending database across physical and digital accounts, insuring accurate budgets and real time representation of account activity
Runs execution on GWP and DLC for promotions at Americas accounts, including maintaining and distributing up-to-date status and issues tracking for all announced titles
Manage day-to-day communication with field sales
Prepare reports for field sales’ use in monthly pitches, key account planning and reviews
Provide key leadership and analytical support to create effective retail marketing programs and key action plans for film, TV, and family/animation releases
Prepare presentations and/or analyses for sales team’s use in monthly pitches, key account planning/ review meetings
Manage the development and implementation of all retail marketing programs with the goal of driving revenue, traffic and cultivating brand awareness across Europe
Create an annual planning calendar for all marketing and promotional activities to drive trade and brand building initiatives including new product launches, store openings, special events
Partner with the Head of Trade Marketing to develop a comprehensive new store opening plans, including partnership with PR/Press, events, direct mail and digital, partnerships
Trade Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Trade Marketing
List any licenses or certifications required by the position: CTSM, CET, SMZDM, XHS
Education for Trade Marketing
Typically a job would require a certain level of education.
Employers hiring for the trade marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Education, Economics, Business/Administration, MBA, Management, Graduate, Business/Management, Finance
Skills for Trade Marketing
Desired skills for trade marketing include:
Syndicated Data
Basic SEO best practices and keyword research
Excel
MS Office
English
PowerPoint
InDesign
Microsoft Office
Photoshop and Illustrator skills
Word
Desired experience for trade marketing includes:
Be the point person for theatre based publicity stunts, such as multi-theatre press screenings, special events and partnership screenings
Willingness and flexibility to travel on a frequent basis to many cities in China
Marketing degree or related qualification
Develop sales promotion plans such as gifting, catalog/direct mailing communication and geography/store specific promotions to drive incremental traffic and sales
Monitor and analyze sales promotion results to determine cost effectiveness and future plans
Minimum 5 years of trade/retail marketing experience in fast paced, dynamic environment
Trade Marketing Examples
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Trade Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of trade marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for trade marketing
- Manage inventory planning process
- Work with retail marketing and brand marketing to ensure accurate and timely sales communication of all New Releases
- Lead the development and implementation of all retail and wholesale marketing programs with the goal of driving revenue, traffic and cultivating brand awareness across Europe
- Spearhead the development and execution of comprehensive new store opening plans, including partnership with PR/Press, events, direct mail and digital, partnerships
- Partner with Head of Brand Marketing to deliver creative assets and materials needed to support seasonal and local marketing initiatives
- Liaise with Global CRM and partner with Manager, CRM – Europe on customer segmentation strategies by key account
- Develop comprehensive alignment and partnership for key marketing activities with third parties (department stores, malls, outlet villages, wholesale accounts)
- Manage and develop a high performing team of four
- Oversight and management of annual marketing budget
- Minimum 8-10 years of trade/retail marketing experience
Qualifications for trade marketing
- Minimum 8 years of sales, trade marketing or retail marketing experience required, preferably in the entertainment or consumer products industries
- Ability to analyze facts and data to provide insight
- Must be able to manage multiple priorities efficiently and quickly in a fast paced environment
- Ability to create and deliver proposals and presentations
- Previous experience of working with licensed partner property
- Willingness and flexibility to adapt to new challenges and changes to the role
2
Trade Marketing Job Description
Job Description Example
Our growing company is looking to fill the role of trade marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for trade marketing
- Constant monitoring of in-store activities (L’Oreal and competition)
- Developing a Trade Marketing plan for the retail channel
- Create post-analysis of Fall TV titles and top selling titles outside of Fall TV with respective sales performance, placement competitive analysis of releases, retails, , for the first 8 weeks at top accounts
- Recommend actionable in-store solutions based on a clear understanding on shopper behavior within the Category/sub Category
- Research, analyze and prepare introductions to potential new customers and channels
- Identifies market, shopper, and category knowledge gaps, and works with appropriate cross-functional teams to ensure gaps are closed and insights are deployed in the marketplace
- Spends time in the field to understand the customer environment and shopper behavior
- Be involved in the development of annual programs for Retail and Wholesale with the objective to engage, activate, educate, measure and reward them in order for them to focus on growing our brands
- Assist in the mechanic development and respective tools and materials needed to deploy the respective programs
- Follow up and coordinate the briefings, design and development of outputs from the Trade Marketing agency to regards to mechanics for the Trade programs and the respective materials
Qualifications for trade marketing
- Work closely with the Marketing Manager and Sales team to ensure the timely and effective development, delivery and placement of all in theatre materials, including trailers, standees and one-sheets and any bespoke display materials
- Ensure the maximisation and optimisation of resources allocated to theatres, and the coordination with theatre managers of a full programme of in-theatre movie support
- ROI management
- Bachelor Degree in Business, Economics, or Mathematic
- High level of understanding Operating Contribution and Net Revenue
- Prior experience with product lifecycle management
3
Trade Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of trade marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for trade marketing
- Assist in the measurement of the success of trade activity and make recommendations for future activities following up on the numeric results but also ensuring qualitative feedback sourced from the Trade partners and directly from the Field force
- Support, monitor and mentor BC in-field for early problem solving and action
- Organize seasonal training to train BC (and store staff if necessary) with new directive, product launch, in-store activities
- Lead in the mechanic development and respective tools and materials needed to deploy the respective programs
- Propose and handle the creative development of commercialization tools and materials (both hardware and software), prizes and experiences of high quality and trade and consumer impact, in order to ensure the achievement of high awareness and the generation of trial
- Closely coordinate with Marketing, Key Account and Distributive Groups and constantly provide consultancy on such matters
- You are responsible to coordinate the implementation of Trade Days in C&C and the presence of hosts/hostesses via a third party agency
- You have a keen desire to understand the trade channels and customers, able to identify growth opportunities
- You have a passion to deliver, able to design full end to end programmes that achieve the business drivers and deliver against set objectives
- Confident with managing budgets and forecasting against set objectives with a keen eye for detail
Qualifications for trade marketing
- Extreme attention to detail * Superior organizational skills and time management * Must be able to multi-task and oversee several tasks at one time * Be able to work independently * Stay on top of and meet deadlines * Strong problem solving skills
- Passionateperson who will inspire your team and the people around you
- Naturally aware and inquisitive of trends, new products and consumer habits
- Creativeand an out-of-the-box thinker who challenges traditional methods
- Hardworkingwho will eager to learn
- Resilientwho will easily adapt a new challenging environment
4
Trade Marketing Job Description
Job Description Example
Our growing company is hiring for a trade marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for trade marketing
- Work closely with Marketing and Sales on product release tactics and strategies
- Develop market intelligence both physically & digitally to inform WB strategy as it relates to pricing, product, windowing
- Co-ordination and production of marketing materials, supporting on-ground events including invitation cards, premiums, reels, backdrops
- Sourcing for new premiums and new vendors
- Work on special projects with a team of TMEs
- Drive alignment of strategic trade and brand marketing initiatives
- Direct the creation and implementation of tactical action plans across all product categories
- Represent the Trade Marketing function at senior brand team meetings to represent sales and provide direction and insight related to tactical and basic class of trade issues
- Coordinate the new product development process for the entire brand life-cycle
- Manage and develop the abilities and capabilities of the members of the trade marketing department
Qualifications for trade marketing
- Experience with transactional digital business (iTunes
- Ability to implement sales strategies, policies and programs
- Ability to direct and evaluate efforts of trade marketing team
- Ability to interpret sales reports in order to identify significant developments and marketing data
- Ability to interpret income statement in order to identify issues and opportunities
- Ability to interpret consumer data
5
Trade Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of trade marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for trade marketing
- Leadership and coordination of 60 promoters nationwide
- Trade Marketing activations for the channel
- Develop Sell in & Sell Out Programs/activities for channel
- Contributes and executes annual Budget
- Recommends and tracks success metrics for all the activities
- Develop brand visibility
- Generate compelling shopper stories to develop wining strategies for categories vs
- Working with the Director of Marketing Communications on the development of marketing materials for AGM expansion, working with advertising agencies, graphic designers and printers
- Working with the Director of Marketing Communications and advertising agency in development of media plan and creative for the Proactive Replacement campaign
- Assisting with planning, implementing and logistics for our premier customer event in June
Qualifications for trade marketing
- Superior knowledge of home entertainment products and the physical/digital retail landscape
- Must be able to proactively identify issues and develop solutions to address
- Must have ability to communicate and negotiate effectively with customers
- Must have the ability to lead and effectively motivate internal team members and external parties
- Must be able to handle multiple concurrent tasks and shifting priorities
- Maintain and submit a monthly brand activity plan flowing from the annual plan and specific KPIs