Manager, Trade Marketing Job Description
Manager, trade marketing
provides understanding of cross category consumer behaviour among combustible and new category products, by understanding consumer journey and navigation.
Manager, Trade Marketing Duties & Responsibilities
To write an effective manager, trade marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, trade marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Defines regular communication flows and shared KPIs
Programs are compared quantitatively qualitatively
Developing and effectively diffusing modern, innovative, and business-centered educational content and initiatives for our hairdresser clients
Providing our hairdressers and stylists with professional tools that will serve to strengthen our innovations, reinforce our differentiation, and affirm our expertise of our brands
Animating both our hairdresser community and that of the zone and country education managers
Measuring, based on KPIs and a mystery shopping study, the impact of our initiatives on the salon business and client experience, , in order to ultimately develop and implement corrective plans of action
Propose all distribution channels a complete set of year-long 360° animation initiatives in coherence with image and business objectives regarding both launches and catalogue products
Define promotional guidelines and ensure their implementation
Federate, alongside the digital, retail design and education teams, the creation of all business and sell-out initiatives that will in turn serve to develop our business recruit and gain the loyalty of new customers
Accelerate the multibrand image upgrade through point of sale staging
Manager, Trade Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Trade Marketing
List any licenses or certifications required by the position: CET, CTSM, SMZDM, XHS
Education for Manager, Trade Marketing
Typically a job would require a certain level of education.
Employers hiring for the manager, trade marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, MBA, Business/Administration, Education, Management, Economics, Communications, Graduate, Business/Management
Skills for Manager, Trade Marketing
Desired skills for manager, trade marketing include:
Customer and consumer to recommend optimal assortments and channel exclusives
Adjacencies
Flows
Cross merch opportunities
Tools and processes and proven record of success
Category Management philosophies
Shopper and consumer to recommend optimal category assortments
& NUK and customer-specific strategies
Available syndicated and household panel data for sub-category to use in the development of strategies and tactics
Baby Jogger
Desired experience for manager, trade marketing includes:
Create merchandising approaches and guidelines in alignment with our brand positioning as a means to support launches, cruising products, and brand events
Develop a strong retail experience through the creation of new initiatives
Deploy a coherent global in-store execution and animation of the nationwide Salon E-motion concept
Each of these axes will work together alongside the digital team as a means to
Coordinate and secure complete coherence
Robust annual plans
Manager, Trade Marketing Examples
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Manager, Trade Marketing Job Description
Job Description Example
Our company is hiring for a manager, trade marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, trade marketing
- Develops tools in accordance to the Dealer Tiering system
- Manages the strategic development and execution of well-conceived rollout plans and budgets, aligning cross-functional teams towards a flawless execution of the strategy
- Leads development of various merchandising materials for the field sales force (i.e., sales brochures)
- Oversees the overall trade-marketing calendar by consolidating an end to end process in order to increase business efficiency and profitability
- Provides the brand with supporting analysis as needed for working sessions on marketing/sales/business strategy
- Takes fiscal responsible for the trade-marketing budget
- Generates new approaches, unique ideas and creative strategies and executions driving new levels of consumer engagement
- Allocates displays, POP, GWP and other promotional tools
- Integrates “Regulator” for tracking, ROI and allotment purposes
- Tracks and monitors all Displays and POP
Qualifications for manager, trade marketing
- Work with Central Marketing to evaluate (and recommend) for appropriateness and usefulness the list of brand marketing assets produced up-front as standard
- Monitor PR and marketing activities of key partners to track their activity, and flag any stories or best-practice approaches to the sales team
- Build relationships with UK broadcasters, digital platforms and global OOH partners to encourage uptake of BBCW programme assets and ensure BBCW brand protection in all partners’ use
- Work closely with the Online Programme
- Marketing Executive level roles held, ideally in media, broadcast or content organisations
- Experience of B2B marketing
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Manager, Trade Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of manager, trade marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, trade marketing
- Oversee the start to finish process of Trimester planning, including communication with GRB field sales team and Wholesalers throughout the process
- The incumbent must be able to ground all 4P go to market strategies, recommendations & initiatives in both financial and share validation
- The manager will champion NPD/EPD launch strategy (by channel) and provide all associated sell in materials, including the category growth relevance of the initiative, trade deck, samples, support material, specifications and displays
- Support all content development for internal meetings
- Work closely with the brand teams to manage portfolio
- Work with Exton teams to help coordinate key account and trade show samples
- Coordinate all items needed for Trade Shows
- Support Planogram Process
- Participate in weekly Sample Meetings
- Provide customer, consumer and shopper connected solutions based on Shopper Occasions Activation Framework to drive Brand performance across all Channels adhering to critical path management process
Qualifications for manager, trade marketing
- Experienced in distributors/channels development for multiple categories in multiple brands
- Passionate about entertainment/lifestyle and digital space
- Develop and execute local shopper activation plan for Health and Wellness Category with a deep understanding of shopper behaviour across channel (Electronic tooth brush & baby care category - Sonicare and Avent brand)
- Manage In-Store Excellence(ISE) process/metrics and improve ISE quality/status to increase sell-out
- Conduct ROI measurement and deliver valuable implication for stakeholders
- Communicate with HQ shopper marketing to understand global strategy and to align local executions
3
Manager, Trade Marketing Job Description
Job Description Example
Our company is hiring for a manager, trade marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, trade marketing
- Develop sales targets and allocate gross to net and promotion budgets by channel, customers, and product lines
- Manage pricing execution and trade promotions
- Lead innovation commercialization, leveraging information from the Brand Development team
- Develop materials for line reviews and other critical customer meetings to drive the category development strategy into action
- Manage weekly coordination points with key accounts
- Prepare monthly sales forecasts
- Develop and execute gap closing activities to ensure budget delivery
- Lead yearly deep dives with Customer Development team on innovation and core products opportunities and education
- Participate in key accounts relationship management and evolution
- Responsible for translating and localizing One Execution Plan into powerful local commercial plan across channels and customers - collaborating with European Customer Marketing and Sales team
Qualifications for manager, trade marketing
- 5 years of trade marketing/sales planning/merchandising experience
- Consumer Electronics or Mobile industry experience mandatory
- Experience in training delivery & content creation preferred
- Interest in technology – willing to learn new devices hands on
- Proven ability to multi-task and manage competing priorities effectively
- Experience managing multi-million dollar budgets and 3rd party Vendor relationships
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Manager, Trade Marketing Job Description
Job Description Example
Our innovative and growing company is hiring for a manager, trade marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, trade marketing
- Managing merchandisers & promoters in Estonia
- Developing or adapting generic TM (Trade Marketing) tools & deliverables like POS, toolkits
- Managing the training function for all PH categories for distributor teams and shop floor personnel
- Developing and proposing the in-store vision of success for the category/sub category in each channel
- Execution of Category Marketing Plan (CMP) activities in accounts, owning marketing at the point of sales
- Understanding brand/category strategies, supporting/executing Perfect Store strategy in-store
- Training and briefing demonstrators, promo specific materials/tools for demonstrators
- Advertising and Promotion (A&P), below the line (BTL) budget management
- Planning and execution of agreed events and other promotion activities (samplings, fairs )
- Execution of customized offerings (incl
Qualifications for manager, trade marketing
- Good knowledge of the media and marketing business in general
- Good knowledge of digital trends
- Demonstrable track record in project management
- Great interest in sports – preferably Bundesliga & Olympics
- Excellent diplomatic and communication skills
- Excellent Microsoft Office skills with a strong focus on Power Point
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Manager, Trade Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of manager, trade marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, trade marketing
- Develop and execute trade marketing strategy and business plan and dedicate on continuously improving way of working
- Routine/ ad-hoc trade sales performance analysis and reporting
- Category/ Market expert in charge of adapting global / EMEA strategies & campaigns in terms of Country/Channel configurations & in regards of local Marketplace/Categories assessment (POS trends), Competition scope, Brand positioning
- Leading the creation of trade activation plan taking into account channel specificity, brand strategy and tailor made approach covering all 4 Ps - assortment, price, promotion, presentation and communication (in and out of page)
- Controlling ongoing retailer data quality for all e-Trade programs, escalating issues and informing opportunities that emerge
- Online analytics/tool management (reporting, evaluation, benchmarking, content availability)
- Price comparison website management
- Coordinating and optimizing the leads program
- Developing loyalty program management with eTailers (CRM, newsletters)
- Monitoring and evaluating of all projects showing the impact to sales results
Qualifications for manager, trade marketing
- Any exposure to the beauty industry would be a distinct advantage
- Direct exposure to US market is mandatory
- Work closely with our strategic partners to
- Develop strong and productive relationships with key internal stakeholders including
- Bachelor Degree in Economics, Business Management /Marketing
- Minimum 5 years experience in leading function of at least 2 Marketing subjects and leading people