Performance Marketing Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the performance marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

Noavatar-profile
LO
L Ondricka
Lizeth
Ondricka
24550 Sheldon Terrace
San Francisco
CA
24550 Sheldon Terrace
San Francisco
CA
Experience Experience
03/2016 – present
Detroit, MI
Senior Performance Marketing Manager
Detroit, MI
Senior Performance Marketing Manager
03/2016 – present
Detroit, MI
Senior Performance Marketing Manager
03/2016 – present
  • Driving the strategy and operative management of channels like paid search, social ads, display, SEO and affiliate marketing
  • Collaborate with Marketing, Finance, Product, and Tech to troubleshoot and optimize app traffic
  • Report channel performance weekly to marketing team and account management, forecast monthly response volume and budgets
  • Manage, set up, execute and analyze a portfolio of paid media campaigns with the goal of driving cost-effective, high quality app installs while managing to a budget and KPI
  • Regularly review and manage key marketing strategies with Google, Facebook, etc
  • Collaborate with the team to drive App Store Optimization (ASO) organic/keyword traffic in iTunes and the Play Store. Also, manage custom banners that help drive app traffic from Realtor.com’s mobile-responsive website
  • Develop engaging, impactful, and relevant creative while ensuring they are digitally optimized across all relevant platforms. Work with internal and external teams to test advertising and landing page creative
06/2009 – 02/2016
Phoenix, AZ
Performance Marketing Manager B&W
Phoenix, AZ
Performance Marketing Manager B&W
06/2009 – 02/2016
Phoenix, AZ
Performance Marketing Manager B&W
06/2009 – 02/2016
  • Manage and grow performance activities in PPC, demand side platforms (DSPs) and Affiliate networks
  • Manage marketing budget and forecast to deliver efficient return on investment
  • Manage relationship with vendors, marketing partners, and internal stakeholders
  • Work closely with other digital marketing team members to ensure strategies are in line with other channels
  • Test, launch and scale digital lead generation through programmatic buying
  • Identify opportunity areas for growth and optimization
  • Communicate learnings and insights learned through campaigns across the company
02/2005 – 01/2009
Boston, MA
Performance Marketing Manager
Boston, MA
Performance Marketing Manager
02/2005 – 01/2009
Boston, MA
Performance Marketing Manager
02/2005 – 01/2009
  • Driving marketing created revenue with emphasis on new buyers and new clients
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Presenting our brand consistently and powerfully
  • Sharing your expertise to support and coach colleagues
  • Managing and optimising the investment of the annual segment budget across campaigns
  • Ensuring the delivery of world-class marketing
  • Superb written and verbal communication
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Chapman University
Bachelor’s Degree in Marketing
Skills Skills
  • Highly proficient at Excel, basic knowledge of Tableau and SQL
  • Superior attention to detail and strong organizational skills, including the ability to handle multiple tasks and meet deadlines
  • Strong Excel skills with experience building complex spreadsheets, including pivot tables, multi-function formulas and elaborate graphs
  • Excellent stakeholder management skills and the ability to convey complex concepts to a wide range of audiences
  • Superb written and presentation skills; detail-oriented
  • In-depth knowledge of performance media channels, with a proven track record in leveraging display/programmatic and paid social platforms for acquisition
  • Superb written and oral communication skills; excellent presentation and interpersonal communication skills
  • Strong analytical and problem solving skills
  • Considerable experience in performance marketing (from strategy to implementation and monitoring)
  • Ability to work effectively with a broad spectrum of both internal team members and external vendors/partners
Create a Resume
1

Performance Marketing Manager Resume Examples & Samples

  • Own all paid marketing channels from end-to-end (SEO, PPC, Retargeting, Display, Native, Paid Sponsorships, etc.)
  • Build out and launch campaigns
  • Track, Analyze and Optimize bids and creative for performance
  • Constant experimentation and testing of new ideas
  • Create reports to share with broader team
  • Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
  • Optimize copy and landing pages for conversion rate and search marketing
  • Perform ongoing keyword discovery, campaign expansion and optimization
  • Experiment on different ad platforms and networks to see if a channel can be scaled profitably
2

Performance Marketing Manager Resume Examples & Samples

  • Work with key Line of Business and Franchise stakeholders to plan and implement performance marketing strategies to drive business growth
  • Work with key UK stakeholders to plan and implement digital acquisition strategies to drive business growth, coordinate implementation with agencies and guide the post campaign analysis
  • Educate local markets’ digital teams on opportunities for performance marketing based on campaign and project needs, as well as general training
  • Work with agencies and partners on UK campaigns to achieve desired KPIs, as well as to determine the best platforms and tools to use to achieve the best possible results for EMEA markets
  • Identify new traffic sources including owned opportunities to reach objectives based on specific projects’ goals
  • Identify new technologies, new tools and new platforms to drive innovative strategies and maximise effectiveness of customers acquisition
  • Ensure the right tools are in place across EMEA to enable monitoring and measurement of performance marketing campaigns to continually improve results
  • Work with EMEA & global peers as well as other stakeholders to ensure the right processes and strategies are in place to effectively acquire traffic and where appropriate the required conversions, and more specifically with the Business Intelligence team who is a key partner to deliver these objectives
  • Proven record of success across digital with specific experience of performance marketing based strategy and implementation
  • Ability to demonstrate experience of operating across a complex matrixed organisation
  • An ability to prioritise and an appetite for delivering rapid progress within small teams
  • Demonstrable experience across all aspects of performance marketing and how it fits within the wider media mix
  • Experienced in problem solving and creating solutions in complex situations with a resourceful and proactive approach
3

Performance Marketing Manager Resume Examples & Samples

  • Build Go-to-market plans to drive awareness and adoption of Facebook’s business solutions
  • Launch and optimize campaigns across multiple online channels (Email, Facebook Ads, Display, Web, and Onsite) to drive short-term and long-term results
  • Design and implement test plans (A/B and multivariate) to understand drivers of response and value
  • Generate break-through analytical insights that drive significant response improvement, CPA efficiencies, or revenue improvement
4

Performance Marketing Manager Resume Examples & Samples

  • Manage and support email program channel lead, including list growth and segmentation, daily emails, email series, life cycle and event triggers, and dynamic and personalized content
  • Own direct mail / catalog channel, including house and prospecting circulation and testing plans and performance
  • Manage revenue forecasting in your channels based on activities and investments
  • Build business case for marketing budget in your channels and track to that budget throughout the year
  • Set and manage to key acquisition and retention metrics (e.g. response rate, CPA, win-back rate, repeat rate, ROI/ROAS)
  • Own weekly, monthly and quarterly reporting and insights for you marketing channels
5

Performance Marketing Manager B&W Resume Examples & Samples

  • Manage and grow performance activities in PPC, demand side platforms (DSPs) and Affiliate networks
  • Manage marketing budget and forecast to deliver efficient return on investment
  • Test new strategies & channels for increased traffic and revenue
  • Work closely with other digital marketing team members to ensure strategies are in line with other channels
  • Identify opportunity areas for growth and optimization
  • Test, launch and scale digital lead generation through programmatic buying
  • Communicate learnings and insights learned through campaigns across the company
  • Be seen as an expert in the performance marketing space and be able to train other team members
  • Manage relationship with vendors, marketing partners, and internal stakeholders
  • Opportunity to be involved heavily with the recruitment, training and mentoring of future team members
6

Performance Marketing Manager Resume Examples & Samples

  • Support digital marketing director in executing against the strategic roadmap, delivering campaigns and projects on time with a high quality
  • Drive revenue, achieve targeted ROI and maintain positive KPI trends with the external agencies
  • Report on a weekly, monthly and quarterly basis about performance vs budget
  • Ensure data accuracy and alignment between Hurley and agencies
  • Evaluate and understand what is driving the business, partner with the analytics team and share insights with the wider marketing team on a set cadence
  • Manage the campaigning process from Hurley to the external agencies from start to finish to ensure maximal coverage in search engines and optimized onsite experience
  • Partner with internal teams on launches, tech updates or brand campaigns to ensure search is part of the business plans
  • Provide input to business reports, presentations or discussions on performance marketing
  • Identify new opportunities with help of data and analyses for efficiencies and growth. Partner with internal stakeholders and external agencies to execute
  • Assist in the execution of the territory and category offense, through the digital marketing “playbooks”
  • Regularly communicate and align with performance marketing teams globally on best practices and learnings
  • Manage and uphold the premium standards of the Hurley Brand
7

Performance Marketing Manager Resume Examples & Samples

  • Assist in defining our performance marketing strategy to meet ROI targets, as well as assist in the forecasting process and budget setting reporting into the Global Digital Acquisition Journey & Performance Lead
  • Work with channel specialists, you will report on channel performance and optimize our channel mix according to Subscription / CPA targets to drive efficiencies
  • Evaluate our app prospecting activity, monitoring the customer journey across downloads, free trials and subscription, and recommending optimisations to our paid activity on a global scale
  • Own highly visible programs and projects, develop and implement campaigns based on customer, market and business data, and measure and react to their performance
  • Explore and work with the Global Digital Acquisition team to introduce, test and roll out new digital marketing channels
  • Be a digital marketing evangelist within the business all areas of programmatic PPC and digital channels
  • Assist with the set-up and management of digital marketing infrastructure (DMP, DSP, Tag Management, Campaign Tracking, Marketing Analytics, Attribution, etc.)
  • A degree in a related field and experience working in a start-up, media agency or a strong e-commerce / retail brand
  • Considerable experience in performance marketing (from strategy to implementation and monitoring)
  • Experience in mobile app marketing is a plus
  • Extensive knowledge of the digital marketing landscape, tools, vendors, and keen interest to keep track of new developments
  • Excel proficiency and have experience working with advanced attribution and other modelling, and analytics platforms
8

Performance Marketing Manager Resume Examples & Samples

  • Establish Best in Class sales processes and procedures by collaborating with vendor management, sales channel management, and the training team
  • Establish a daily, weekly, monthly Quality Dashboard that tracks Customer Satisfaction by sales channel and brand
  • Manage all communications with our legal and regulatory team regarding PUC complaints in Texas
  • Manage the execution of our sales training and internal quality audit procedures
  • Own the tracking and resolution process when customer complaints are received
  • Effectively communicate across the organization regarding the overall CSAT performance
  • Ability to evaluate, investigate and create new and better ways to deliver high net promoter scores
  • At least 5 years of experience in a Sales/QA environment, vendor management, outside sales, retention, and/or customer care activity and training
  • Familiarity with standard concepts, practices, and procedures within a sales environment
  • Ability to work independently with little direction, set goals, multi-task, and prioritize competing responsibilities
  • Ability to confidently and comfortably present information to a variety of levels within the organization including upper management
  • Strong proficiency in the use of Microsoft Office software products required
  • Experience in developing and analyzing reports is desired
  • Bachelor's degree in business, marketing, or related area preferred
  • Coach and develop team members on daily, weekly and monthly performance
  • Develop and deliver performance evaluations
  • Actively manage established performance and expectations
  • Interact with management and/or agencies regarding update on agent performance
  • Act as subject matter expert for area of responsibility
  • Assist with the identification of training gaps and needs of team members
  • Plan team activities and assign tasks to personnel
  • Resolve problems and interpersonal conflicts within the team
  • Resolve problems with customers when Supervisory representation is required or requested
  • Utilize resources to interact with internal/external customer account inquiries, issue orders, analyze accounts to resolve billing inquiries, negotiate options, and provide assistance with obtaining products and services
9

Senior Performance Marketing Manager Resume Examples & Samples

  • Create, execute and measure digital, display and DRTV marketing campaigns to acquire new customers for NetSpend’s suite of prepaid debit card products
  • Identify test sources, targeting, manage budget and optimize placements as needed
  • Develop engaging, impactful, and relevant creative while ensuring they are digitally optimized across all relevant platforms. Work with internal and external teams to test advertising and landing page creative
  • Manage DRTV agencies to provide and deploy media plans for multiple prepaid card brands, optimize placements as required to meet KPIs
  • Update existing DRTV creative as required, and in conjunction with production agencies, develop new compelling creative
  • Report channel performance weekly to marketing team and account management, forecast monthly response volume and budgets
10

Senior Performance Marketing Manager Resume Examples & Samples

  • Regularly review and manage key marketing strategies with Google, Facebook, etc
  • Monitor and report on key performance metrics to track traffic and conversion rates to enable continuous improvement on our mobile marketing strategy
  • Bachelor’s degree in marketing or a related field
  • 4+ years of experience in digital marketing, SEM and lead generation
  • An analytical mindset with understanding of digital marketing metrics including CTR, Conversion Rate, CPA, and ROAS
  • Experience with digital marketing tools such as Tune MobileAppTracking, Omniture, Facebook Editor
  • Prefer previous experience in the Mobile space (app acquisition/mobile marketing) and/or experience in SEM (AdWords, Bing and Gemini)
11

Performance Marketing Manager Resume Examples & Samples

  • Manage a portfolio of paid media campaigns with the goal of driving cost effective, high quality traffic while managing to a budget
  • Identify and implement strategies for meeting client goals and growing client spend
  • Monitor and report on key performance metrics
  • Collaborate with Sales, Product, Customer Service to troubleshoot and optimize campaigns
  • BA/BS degree in marketing or related field
  • 2+ years of SEM (AdWords, Bing and Gemini) experience
  • Understanding of digital marketing metrics including CTR, CPA, and ROAS
  • Superb written and oral communication skills; excellent presentation and interpersonal communication skills
  • Strong Excel skills with experience building complex spreadsheets, including pivot tables, multi-function formulas and elaborate graphs
  • Ability to work effectively with a broad spectrum of both internal team members and external vendors/partners
  • Experience with web analytics software such as Google Analytics preferred
  • Experience working with search engine management tools and/or agencies preferred
12

Search & Performance Marketing Manager Resume Examples & Samples

  • Formulating & implementing campaigns that acquire the right traffic, to the right platforms at the right time
  • Ensure clear and measureable objectives and KPI’s are assigned for every campaign (whether that be “always on” activates and/or “tent pole” campaigns)
  • Incorporate all insights & learnings back into new and ongoing campaigns – always striving for efficiencies
  • Communicate learnings and best practice guidelines across EMEA creating a community of shared expertise
  • Work with key UK stakeholders to plan and implement digital acquisition strategies to drive business growth
  • Assist with the management of agencies and partners to deliver effective integrated campaigns achieving set KPI’s
  • Develop and manage internal and external partnerships to deliver high quality traffic to all platforms
  • Identify new traffic sources including owned opportunities to drive quality traffic and brand awareness
  • Ensure the right tools are in place across EMEA enabling consistent monitoring and measurement of acquisition marketing campaigns
  • Work closely with key LOBs (Channel and Studio) digital marketing teams, ensuring strategies are aligned to effectively acquire traffic across the board
  • 3-6 years’ work experience across Digital with specific experience of acquisition based strategy and implementation campaigns – proven Search and Performance marketing experience
  • Proven SEM experience managing PPC campaigns across multiple platforms and numerous stakeholders
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience and solid application of bid management tools
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Management experience of a small team with external stakeholders
  • Demonstrable experience across all aspects of digital acquisition and how it fits within the wider media mix
  • In-depth knowledge of e-commerce tools such as Hooklogic
  • Thorough understanding of performance platforms, i.e. Google Shopping, Amazon Marketing Services, and Facebook Product Ads
  • Working knowledge of Google’s suite of paid products, i.e. GDN and DBM, also favourable
  • Retail experience and supplier funding is a useful addition
  • Ability to read your audience, adapt quickly, manage stakeholder needs across a complex matrix organisation
  • Confident with technology – talking about it and making it easy to understand to a non-tech audience
  • Resourceful and pro-active – resolve conflict & looks for solutions and information in creative ways
  • Motivational, inspirational, team player
  • Strong negotiating and influencing skills
  • Interested in trends, new initiatives, and keeping up with the Jones&#8217
  • Creative and analytical thinker – can identify & drive opportunities
  • Brave – not afraid to test, take risk, challenge,
  • Results oriented – focused on meeting and exceeding established KPIs
  • Self-starter, inspirational, motivational
13

Performance Marketing Manager Resume Examples & Samples

  • Using Social Media data to maximize campaign performance, drive consumer lifetime value and feed into the development of content strategies for the LEGO Group. For example by using Facebook audience segmentation data or by analyzing content performance through YouTube data
  • Utilizing data from Listening program to gain knowledge and understanding of audiences
  • Use internal and external tools and data sources to generate competitive analysis
  • Create and manage a highly visible global real-time reporting dashboard for social media to inform and enable continuous improvement across the business
  • Work in a fast-paced environment alongside marketing departments, representing a data-driven perspective and providing expert recommendations
  • Collaborate with the existing team to scale, test, learn and create the measurement for making the right business decisions
14

Performance Marketing Manager Resume Examples & Samples

  • Manage, set up, execute and analyze a portfolio of paid media campaigns with the goal of driving cost-effective, high quality app installs while managing to a budget and KPI
  • Develop and implement testing strategies to improve the consumer mobile experience, including landing page optimization, copy/image testing, user segmentation, etc
  • Collaborate with the team to drive App Store Optimization (ASO) organic/keyword traffic in iTunes and the Play Store. Also, manage custom banners that help drive app traffic from Realtor.com’s mobile-responsive website
  • Collaborate with Marketing, Finance, Product, and Tech to troubleshoot and optimize app traffic
  • Most important is a positive, can-do attitude – a curious learner, an imaginative thinker, and an enthusiastic marketer
  • Superb written and presentation skills; detail-oriented
  • Strong Excel skills
15

Performance Marketing Manager Resume Examples & Samples

  • You will use paid channels to drive more relevant traffic to our websites and apps to win more members
  • You manage and constantly improve international campaigns for our various markets and target audiences
  • You build and optimize high performance landingpages and ads
  • You constantly monitor, report and analyze all your relevant KPI's and metrics and optimize based on the insights
  • You lead online-marketing projects and will make sure that they achieve what they promised
  • You work together with SEO/SEA managers, product owners, digital analysts and optimization managers to make sure that your channels continuously perform better
  • You hold a degree from an advanced technical college or university and/or have a lot of experience in the field of digital marketing/sales
  • You have profound experience in the field of digital marketing/sales, youre no stranger to managing several markets and international accounts
  • You know your way around digital analytics solutions such as Adobe SiteCatalyst/Analytics, Google Analytics, etc
  • You are well experienced in the usage of tools and products like Adwords Remarketing, Google Display-Network, RTB/Programmatic, etc
  • You keep up to date with whats happening with web technologies, as well as digital business
16

Digital Performance Marketing Manager Resume Examples & Samples

  • Aggressively drive subscription acquisition through a number of key channels including Social, search, affiliate and in app advertising
  • Manage the supplier and agency relationships to drive their media buying and performance approach
  • Drive high volumes of subscriptions whilst driving down efficient CPA’s (Cost per acquisition) executing sophisticated optimisation strategies
  • Manage paid search strategy and implement improvements and refinements
  • In app best practice in order to drive discoverability in both IOS and android stores
  • Manage in app advertising campaigns to drive app rankings
  • Manage CPA campaigns with Affiliate and programmatic networks
  • Work closely with content and design teams to create and produce high volume fast turn around advertising assets to implement across multiple channels and formats
  • Fast ROI analysis of campaigns in order to be constantly optimising and amending campaigns
  • Ensure all data tracking is setup correctly any new additions are implemented by working with the product team for implementation
  • Must have digital agency experience in buying and optimizing acquisition (Direct response campaigns) Strong background in buying media from Facebook, Google, and YouTube
  • Previous experience with an SVOD or digital subscription business a plus
  • Knowledge and understanding of the evolving digital marketing landscape with an expert eye in identifying industry trends and implementing the latest tech for both search and social
  • If experience is client side but must have strong technical knowledge and potential to manage campaigns directly with certain platforms
  • Excellent knowledge of analytical packages ideally facebook analytics, Apps flyer, Firebase, double click, GA Strong budget management, comfortable managing and tracking fast and fluid investment decisions
  • Excellent data and analytical skills
  • Be business performance expert who is passionate and has the ability to communicate complex and detailed approaches to senior management and stakeholders
17

Performance Marketing Manager Resume Examples & Samples

  • Experience in e-commerce, preferably for fashion-related company in Europe
  • In depth experience in e-commerce marketing role on a managerial level , preferably for fashion-related company in Europe
  • Extensive ecommerce marketing and traffic acquisition experience either agency or client side at an international level
  • Detail oriented with focus on delivering results
  • Self-starter, takes initiative, with the ability to juggle multiple priorities
18

Performance Marketing Manager Resume Examples & Samples

  • Develop, manage, and execute marketing strategies across paid digital channels
  • Analyze campaign performance and extensively A/B test to drive optimization
  • Direct marketing budget and channel mix decisions
  • Lead creative development of direct response and brand advertisements
  • Implement reporting to track KPIs and distill customer insights
  • Manage keyword research and app store optimization
  • Work cross functionally with engineering, data, design, and editorial teams to achieve growth targets
  • 3-5 years of quality digital performance marketing experience
  • Extensive experience with Power Editor, Adwords, and Twitter Ads
  • Proficiency with Excel, Google Analytics and Photoshop
  • Ability to write SQL queries a plus
  • Ability to work both independently and collaboratively within a team
  • Interested in news and the future of television
19

Performance Marketing Manager, Platform Resume Examples & Samples

  • Lead and manage Facebook online marketing efforts to the broader developer community through Marketo campaigns and media programs to the broader developer community
  • Demonstrate a strong understanding of the broader startup and developer ecosystem to manage strategic campaigns that provide value to this community while promoting the Facebook Platform
  • Manage multiple integrated marketing campaigns in collaboration with our PMM team
  • Understand the developer funnel, churn analysis, develop lead modeling and LTV analysis
  • Help build strategic plans around content marketing via online campaigns and media initiatives that offer valuable resources to our developer ecosystem
  • Proactively optimize performance by tracking campaign results and adapting strategies
  • Implement sophisticated awareness campaigns and programs to drive impact and product adoption
  • Demonstrate strong analytical skills through advanced campaign performance tracking and share results with executive management
  • Build best practices around campaign management and how to scale online marketing efforts across Facebook's developer segmentation
  • 10+ years professional experience in a corporate, startup or developer environment
  • Knows how to use Marketo, Salesforce.com, email automation, group help-outs and conduct online events
  • Experience launching or scaling business initiatives with international teams/agencies or launching campaigns in emerging markets
  • Ability to travel – at least 25%
  • Creative, resourceful, detail-oriented, highly organized
20

Online Performance Marketing Manager Resume Examples & Samples

  • 5+ years' experience in online performance Marketing
  • Demonstrated successful track record in creating and executing effective search marketing programs
  • Working knowledge of Search Engine tools (Google Adwords, Bing Ad Center)
  • Advanced knowledge and understanding of reporting tools and metrics
  • Advanced knowledge of web analytics tools (Google Analytics, Omniture, DoubleClick Campaign Manager)
  • Excellent verbal/written communication
  • Strong organizer who can manage multiple projects (and associated stakeholders) simultaneously
  • Strong understanding of the various channels used in the Company's marketing efforts
  • Agency and account management background
21

Senior Performance Marketing Manager Resume Examples & Samples

  • Development of departmental strategic marketing plans
  • Execution of outbound and inbound elements that support the businesses’ overall strategies and objectives
  • Measurement of marketing results and optimization of campaigns in order to convert leads to customers
  • Analysis of user patterns in order to optimize usage of the platform and support of the team with test and learn approach
  • Driving the strategy and operative management of channels like paid search, social ads, display, SEO and affiliate marketing
  • Finding new suitable channels in the area of performance marketing to enrich the marketing mix
  • Bachelor’s degree in related field like Marketing, Business Administration, Information Technology or Computer Science
  • 2-3 years of operative experience in the field of performance marketing generally and paid search specifically
  • Exceptional communicative skills
  • Sound understanding of direct response metrics and the ability to draw insights and conclusions out of large data sets
22

Gcg-digital Performance Marketing Manager Resume Examples & Samples

  • Establish KPI and measurement benchmarks for digital channel share growth for new customer acquisitions for all relevant consumer banking businesses with acceptable ROI on costs and P/L
  • Build relationships with, and leverage key media platforms aggregators for scaling acquisitions
  • Embed Ad Tech tools necessary to work with big data across country site and other data that the bank holds; working with Data management platforms, optimization tools for media buying and content to enhance content and media planning strategy
  • Work relentlessly in delivering effective digital marketing creative and targeting strategies to help maximize the investment, especially with the test and target culture
  • Partner with marketing, legal, compliance, operations and tech teams for building a strong/flexible foundation for Digital Marketing & Sales
  • Work with agency partners in creative and media, to help deliver best in class acquisition campaigns for the cards and retail businesses
  • Partner with the Central Citi Asia team to launch cutting edge digital media innovations and solutions for customer acquisition and relationship deepening
  • Develop relevant digital and business partnerships in order to scale sales volumes; identify and integrate with partners that provide relevant tech led functionalities, offer relevant traffic to connect with or provide mutual benefits on Transactions P/L or experience for the consumer while driving sales and spends; understanding of API network and core business impact is essential to lead in this space
  • Build a culture of test and target for digital creative; focus on increasing consideration and performance through Citi websites by delivering personalized and optimized application journeys
  • Minimum of 6-9 years experience in online digital and mobile sales and marketing
  • Knowledge of personal loan and wealth management products ideal
  • Knowledge of paid digital media marketing channels - from aggregators to paid search, etc
  • Knowledge of website analytics platforms - Adobe Analytics or Google Analytics
23

Performance Marketing Manager, Building Resume Examples & Samples

  • Develop overall performance marketing strategy and plan for the entire Building 8 product roadmap, across multiple touch-points (both on- and offline)
  • Create and optimize performance marketing programs in order to acquire new customers, increase retention and drive overall sales
  • Partner closely with cross-functional teams within Building 8 and throughout the company (marketing, e-commerce, retail, research & analytics and creative)
  • Work with external agency partners to develop highly effective marketing programs
  • Own all budgeting, forecasting and reporting for key performance marketing initiatives
  • 7+ years professional experience leading the strategy and creation of highly effective marketing programs
  • Experience with SEM, paid social advertising, display/mobile advertising and affiliate marketing
  • Experience in e-commerce technology (analytics, tracking, a/b testing, tag management, content management)
  • Ability to work in a fast-paced entrepreneurial environment
  • Understanding of technology, internet and connectivity trends
24

Performance Marketing Manager Resume Examples & Samples

  • Own acquisition marketing, taking into account wider business goals
  • Drive efficient new customer acquisition through below the line activity, primarily via mobile, paid search and other digital channels
  • Be recognized as an expert in the space and look for new opportunities to expand our marketing efforts
  • Work with international development teams to improve platforms, tools and processes
  • At least 6 years of relevant experience in online marketing and/or other performance marketing disciplines
  • Excellent analytical and quantitative skills, a passion for metrics and quantitative analysis, and the ability to turn analysis into actionable programs
  • Knowledge of Search Engine advertising mobile marketing platforms and tools
  • Bachelor’s degree or similar required
25

Systems Performance Marketing Manager Resume Examples & Samples

  • Manage cross discipline marketers to specific revenue objectives and outcomes in a matrixed organization including campaign managers, digital specialist, event planning and execution, social media, and content managers. Includes hiring, training, ongoing skill building
  • Develop and direct the deployment of IBM Systems North America marketing strategies; establish the program strategy, targeting and touch point timing. Partner with the worldwide team and agency partners to manage program content, offerings, measurement and optimization
  • Drive continuous improvement in results through campaign optimization : the leader will leverage KPI’s across multiple tools and teach team members to leverage KPI’s to identify areas of optimization, test hypotheses, revisit results, rinse and repeat again
  • Digital Marketing – 5 years
26

Systems Performance Marketing Manager Resume Examples & Samples

  • Campaign Marketing - 5 years
  • Analytics and Problem Solving – 5 years
  • Project and Financial Management – 6 years
  • Management experience – 3 years
  • Executive presentation and communications skills – 5 years
  • Technology (hardware, software) marketing – 5 years
  • Management experience – 5 years
  • Digital marketing – 7 years
  • Marketing automation software – 2 years
27

Performance Marketing Manager Resume Examples & Samples

  • Work in a Diamond Team working model to develop and execute end to end campaigns
  • Establish a buyer's journey by using data driven techniques to determine right tactic and offer mix
  • Event management and digital & social media marketing to improve client experience across all touch points
  • Analyze and assess campaign performance and making adjustments based on findings to deliver quality responses and improve conversions rates
  • Driving marketing created revenue with emphasis on new buyers and new clients
  • Manage program budget and mange agency and vendor relationships
28

Performance Marketing Manager Resume Examples & Samples

  • Work closely with key partners to set growth and engagement targets across
  • 5+ years of experience leveraging data to make product and marketing
  • Demonstrated ability to define business KPIs and establish performance
29

Performance Marketing Manager Resume Examples & Samples

  • 3-4 years of experience in digital/acquisition marketing
  • Experience with SEM, Paid Social advertising, Display marketing, and Retargeting
  • Specific experience with the following platforms: Adwords, Facebook Business, Doubleclick, AdRoll, and Google Analytics
  • Experience working with third-party agencies and vendors to communicate strategy, monitor performance, and collaborate to drive results
  • Demonstrated ability to optimize spend via tactics like creative optimization and A/B testing
  • Extremely high level of comfort working with and manipulating data to identify actionable insights
  • Highly proficient at Excel, basic knowledge of Tableau and SQL a plus
  • Superior attention to detail and strong organizational skills, including the ability to handle multiple tasks and meet deadlines
  • Excellent interpersonal skills, including verbal and written communication skills
  • Ability to work collaboratively and take feedback but also function autonomously with a willingness to “figure it out”
30

Performance Marketing Manager Resume Examples & Samples

  • Ensuring the delivery of world-class marketing
  • Presenting our brand consistently and powerfully
  • Sharing your expertise to support and coach colleagues
  • Managing and optimising the investment of the annual segment budget across campaigns
  • Building relationships with key stakeholders, ensuring their varied needs are understood and met
  • The ability to shape strategy into meaningful tactical executions
  • A proven record of defining and communicating clear insights into market trends and customer behaviours to make a commercial impact
  • Exceptional attention to detail and a reputation for consistent delivery
  • Excellent stakeholder management skills and the ability to convey complex concepts to a wide range of audiences
  • Experience in delivering effective direct marketing plans and generating revenue from marketing activities
  • Application: On your application we'll ask for information like your contact details, education and work experience. You’ll also be required to upload a CV, so it's a good idea to have it ready
  • CV Review: If you meet the criteria for the role you’ve applied for, a member of our team will be in touch to conduct a short telephone interview to explore your application in greater detail
  • Assessment: If your application is successful at this stage, we’ll ask you to complete an online Situational Judgment Test to explore your alignment to the Barclays Values and Competencies. Your recruiter will be able to provide further information about the test
31

Performance Marketing Manager Resume Examples & Samples

  • Strategy: Define strategies to achieve learning and acquisition goals. Ensure strategies are clearly communicated and aligned with senior leadership, cross-functional partners and the team
  • Execution & accountability: Own operations and tactical execution across all strategies and projects to deliver against growth (volume) and ROI (quality) goals for the business
  • Measurement: Partner with Data Science and FP&A in delivering measurement and learning frameworks across multiple business outcomes. Find solutions and implement changes to ensure reporting, processes, expectations and learnings are effectively delivered
  • Industry trends and best practices: Stay abreast of trends and emerging channels. Identify and deliver innovation opportunities to bring fresh, creative thinking to ensure Airbnb leverages media in surprising and provocative ways
  • Collaboration: Foster a productive, clear, and cohesive environment for cross-department collaboration. Work across FP&A, Data Science, Engineering, Product, Brand, Design and other strategic business outcomes
  • Process Improvement: Develop processes and roadmaps, establish accountability streams, implement scalable operational solutions and ensure alignment of team processes with stakeholders
  • Team: Build, support and manage a team of specialists across varying levels of experience. Establish team culture, facilitate individual career development, remove roadblocks, inspire and build for the team’s long term success
  • 8+ years of relevant work experience with in-house acquisition teams or in DR agencies/partners — preferably in the consumer internet space within e-commerce, travel, design, technology, or lifestyle brands
  • In-depth knowledge of performance media channels, with a proven track record in leveraging display/programmatic and paid social platforms for acquisition
  • Deep understanding of market trends and fluency with DR measurement metrics and analytics
  • Ability to lead, influence, communicate and work across organizational boundaries with a track record of building strong relationships with a broad range of peers and executives
  • Agile and adaptable to different audiences and changing business needs, experience operating in a high growth business is a plus
  • Integrated marketing mindset and understanding of the interplay between offline vs online, and brand vs performance advertising
  • Strong understanding of measurement and adtech solutions to inform our marketing stack and improve operational and ROI efficiencies
  • Ability to work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives
  • Experience working in global teams and collaborating across multiple geographies
32

Performance Marketing Manager Resume Examples & Samples

  • Collaborate with Activation and Brand Teams to design and execute high-impact digital multi-touch campaigns
  • Establish infrastructure for a menu of digital acquisition options for campaign managers to pull from, such as Adwords, SEO, SEM, content syndication, and paid social
  • Advise teams on the most effective use of digital for lead and customer acquisition, as well as on standard performance metrics
  • Research new acquisition strategies, such as evaluating new partners, channels, and platforms
  • Liase with any paid media partners to ensure that full performance analytics are possible
  • Establish and own an array of standard performance metrics and collaborate with analytics team to create standard reports and dashboards
  • Manage and coordinate the continuous improvements of campaigns & programs with the rollout of a test roadmap
  • Build best practices around campaign management and scale Online Marketing efforts across HERE's user segmentation
  • Lead on-site optimization efforts with the creation of a test framework including the evangelization and training of A/B testing
  • 5-10 years digital marketing experience preferably in a B2B environment
  • At least 3 years experience managing performance marketing programs, such as search engine marketing, paid social, content syndication, re-targeting, and other PPC programs
  • Excellent written and verbal communication skills, including strength in information design for broad audiences
  • Experience tracking marketing metrics in a variety of platforms and creating aggregate reports and dashboard to share results
  • Experience teaching teams how to best leverage performance marketing tactics
  • Preference for experience with our marketing technology suite: Hubspot, Salesforce, Omniture, and Tableau