Group Marketing Manager Resume Samples

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JR
J Reichert
Johnpaul
Reichert
140 Melyssa Crossing
Los Angeles
CA
+1 (555) 913 5718
140 Melyssa Crossing
Los Angeles
CA
Phone
p +1 (555) 913 5718
Experience Experience
11/2015 present
Phoenix, AZ
Group Marketing Manager, Digital
Phoenix, AZ
Group Marketing Manager, Digital
11/2015 present
Phoenix, AZ
Group Marketing Manager, Digital
11/2015 present
  • Effectively partner with broad array of cross-functional teams and the US-based central marketing team to drive successful project execution
  • Build, lead, empower, and inspire team of direct reports to do the best work of their lives, resulting in world-class annual employee survey scores
  • Own the overall end-to-end digital marketing strategy for our prospects and customers
  • Partner with our acquisition and retention marketing teams to develop a consistent customer life cycle marketing strategy and drive customer growth
  • Drive a team to implement marketing automation most effectively and productively for all trialers and prospects
  • Work with Analytics to shape and execute digital marketing testing plans and pipelines
  • Manage a team of 5 full-time employees plus contractors (with opportunity for growth), including web marketing, search engine marketing and marketing operations functions
09/2010 09/2015
New York, NY
UK Group Marketing Manager
New York, NY
UK Group Marketing Manager
09/2010 09/2015
New York, NY
UK Group Marketing Manager
09/2010 09/2015
  • Management of team (Brand managers, PR Managers and Digital Managers)
  • Represents reporting PR managers at senior/group level, locally and with EMEA Group Managers
  • Ensures PR Managers are communicating effectively between groups and with EMEA PR to keep abreast of transversal issues, to collaborate on their approach to media and avoid clashes between groups
  • Ensuring PR media channels are considered when developing paid media plans and inclusion/exclusion or integration rationale is properly examined within team and agency-side
  • Monitors digital spend, time allocation and interrogates rationale for activities to create the right balance for digital activities within a plan and ensure all relevant digital touchpoints are considered
  • Spanning owned, social/community and other digital activations, the Group Marketing Manager sets goals and priorities for Digital managers, ensuring integration with paid and earned elements of a plan
  • Ensures Digital Managers keep abreast of and contribute to technology developments internally with other digital managers/departments as well as introducing new external technology/media/agencies
05/2004 08/2010
New York, NY
Group Marketing Manager
New York, NY
Group Marketing Manager
05/2004 08/2010
New York, NY
Group Marketing Manager
05/2004 08/2010
  • Manages team and individual performance. Manages development of direct and indirect reports. Hiring manager for new team members
  • Lead the development of analytics tools that create internal efficiencies and provide critical and timely insights into the key drivers of business performance
  • Helps employees manage career development, evaluates performance and provides ongoing coaching and feedback
  • Helps employees manage career development, evaluates performance, provide ongoing coaching and feedback to build an awesome team
  • Develop and implement a group marketing plan in conjunction with the Business Development Director and all company Division Managers
  • Design, develop and execute clinical education sessions, podium presentations and develop current and future KOLs
  • Oversees training and development of partners directly and indirectly managed and makes effective staffing decisions
Education Education
Bachelor’s Degree in Business Administration
Bachelor’s Degree in Business Administration
Rowan University
Bachelor’s Degree in Business Administration
Skills Skills
  • 5+ years brand and product marketing communications strategy development and execution
  • Strong marketing message development and validation skill set
  • Demonstrated results across range of key marketing tactics - direct sales, emarketing, event marketing, thought leadership , channel marketing, best practice marketing automation
  • Strong working knowledge of Marketo Marketing automation platform or similar technology
  • Market research skill set - market segmentation, communications and tactics validation
  • Exceptional project management and budget management skills
  • Graphic Design experience or knowledge would be an asset, including principles of HTML coding
  • Extensive working knowledge of MS Office including Microsoft Word, Excel, Access and PowerPoint
  • Knowledge of SFDC or similar CRM system an asset
  • Excellent written and verbal communication skills, including the ability to write promotional and marketing copy
Create a Resume
1

Group Marketing Manager Resume Examples & Samples

  • Develops and implements go to market strategy for shared marketing touch points, including: emarketing, event marketing, thought leadership and channel marketing
  • Guides and supports product marketing team with shared tools, resources and best practice strategies for maximum marketing ROI effectiveness
  • Leads content development and validation efforts for instructor and student target markets
  • Leads winter and fall BTS / student marketing campaigns
  • Higher Ed. web site strategy and management
  • Marketo marketing automation platform champion
  • Branding oversight - guidelines and governance
  • Public relations / thought leadership
  • Budget management, marketing metrics and reporting
  • Vendor/ agency relationships and oversight
  • Key member of the International Shared Marketing Services council
  • University degree in Business Administration or Marketing
  • 5+ years brand and product marketing communications strategy development and execution
  • Experience with software based product marketing - preferred asset
  • Experience with higher ed. teaching and learning market - preferred asset
  • Demonstrated results across range of key marketing tactics - direct sales, emarketing, event marketing, thought leadership , channel marketing, best practice marketing automation
  • Market research skill set - market segmentation, communications and tactics validation
  • Graphic Design experience or knowledge would be an asset, including principles of HTML coding
  • Extensive working knowledge of MS Office including Microsoft Word, Excel, Access and PowerPoint
  • Excellent written and verbal communication skills, including the ability to write promotional and marketing copy
  • Local travel required with limited out of town travel
2

Group Marketing Manager Resume Examples & Samples

  • Support team in building out strategies for all direct to customer channels and gain cross-functional alignment for strategies and activation
  • Work with cross-functional teams to refine the email production workflow process and manage bandwidth across teams to increase productivity and efficiency for email execution
  • Review monthly results of email campaigns and make relevant analytical call-outs on all metrics and suggestions to optimize email program and lifecycle by suggesting and executing on test ideas that will drive KPI’s
  • Work with the insights team and the marketing managers, develop a customer-centric strategy and plan for how to connect channels and drive customer engagement and loyalty at each touch point
  • Oversee and execute any process, enhancement, system, or technology changes for email production workflow
  • Liase with Starbucks IT and other technology partners/agencies to improve channel/customer/program value
  • Bring new and innovative ideas for how to leverage our channels, our scale and agency/vendor partners to provide thoughtful, strategic and valuable customer journeys
  • 10 years prior experience supporting direct-to-customer digital marketing communications within a corporate or agency environment
  • Management with direct reports
  • Demonstrated project leadership in digital marketing creative development, cross-functional planning and campaign management
  • Relationship management with external agencies, vendors or business partners
  • Leading and facilitating cross-functional or organizational groups
  • Love for the creative and collaboration process
  • Strong understanding of web/digital technologies, services, vendors
  • Bachelor’s degree or equivalent related work experience or four years US military experience in a related MOS/C
3

Group Marketing Manager Resume Examples & Samples

  • 7+ years marketing experience, including offering marketing, segment marketing and partner marketing
  • Agency, sales and/or channel experience a plus
  • Conflict resolution skills
4

Group Marketing Manager Resume Examples & Samples

  • Leads digital integrated marketing for loyalty acquisition, retention and engagement campaigns across paid, owned and earned digital channels
  • Responsible for delivering and ensuring a connected customer journey across digital channels for loyalty program - from invitation to acquisition to registration and retention
  • Liases with strategy, loyalty and creative teams/agencies on process planning and prioritization
  • Liases with media teams to deliver direct response, targeted media to drive loyalty acquisition
  • Develop partnerships and generate big ideas to drive loyalty awareness and acquisition based on loyalty KPIs and CPAs
  • Manages team of 3-5 marketing managers
  • Resource management including marketing budget of $3-5MM
  • Manages agency relationships and contracts. Responsible for assessing new vendors, agencies and strategic partners, negotiating contracts, gaining cross-functional alignment and onboarding
  • 10+ years in managing digital marketing programs and campaigns including managing complex and ambiguous business problems and develop strategic marketing solutions
  • Expertise in digital marketing planning
  • Experience in marketing for loyalty programs
  • Agency and vendor management including managing complex contracts, negotiations and budgets
  • Strong cross-functional leadership and people leadership (5+ years)
  • Strong understanding of digital marketing trends, innovations, tools and technologies
5

Group Marketing Manager Resume Examples & Samples

  • Develops and optimizes customer marketing strategy across paid, owned and earned digital channels in partnership with channel owners, including advertising, loyalty, mobile payment, social media, mobile, web, and email
  • Evaluates and defines strategic digital media and platform partnerships necessary to deliver against all digital marketing objectives. Prioritizes and leads decisions on new digital media opportunities based on performance data, technical feasibility, brand fit, and financial viability
  • Creates annual marketing plan including specific marketing strategies, key digital experiences/content to be developed, platform capabilities and programs
  • Leads, inspires, and holds accountable a team of digital planners and project managers to define and achieve brand, business and customer objectives over time
  • Partners with senior leadership to conceive, present, test and execute continual improvements in marketing and media mix planning process. Gains organizational buy-in for process improvements and organizational change
  • Works in partnership with internal digital business, channel, creative, and technology teams to drive innovation, inform future development roadmaps, and inform technology/platform investment decisions with well-informed business requirements
  • Leverages understanding of competitive marketplace to project potential threats and to capitalize on opportunities
  • Agency account management experience or Product or brand management with budget responsibility 7+ Years
  • Creating marketing plans
  • Agency management and/or proven ability to drive elevated creative work through strong collaboration with creative teams/Agency partners
  • Leading the development of new integrated marketing strategies from conception through implementation
6

UK Group Marketing Manager Resume Examples & Samples

  • Defines and communicates to the brand, PR and Digital managers the overall marketing plan guidelines for the launch and re-launch of their group of products with a view to maximising the life time and profitability of these
  • Oversight on the budget ratios for their portfolio
  • Guidance on range and brand health & analysis
  • Analyses available market research, liases with EMEA/ISM to be up to date on most recent consumer knowledge, identifies sources of information (e.g. 1st party) to become an expert in consumer insights and understanding. Recommends ad hoc research to marketing director according to business needs
  • Takes into consideration cross-category / brand marketing initiatives with the Marketing Director
  • Considers marketing activity spanning portfolio (by range/format) and implementation feasibility
  • Encourages and monitors brand managers in forming business partnerships
  • Involved in setting up strategic partnerships & deals (e.g. media, excl. media, 1st/3rd Parties)
  • Proactively participates in and proposes new marketing tools and procedures to improve the departments efficiency
  • Validates ideas for the sales department and trade marketing, for UK and EMEA
  • Approval and monitoring of operational marketing
  • 2-1. Activities of Brand managers
  • Sets priorities for, and supports briefing, development and implementation the media plans (media brief, works with media agency to select media)
  • Agrees brand managers‘ media allocation and % proportion to channels
  • Ensuring Paid/Earned/Owned milestones and plans are reported on within internal departments in UK and with EMEA
  • Monitors brand managers’ relationships with internal departments in UK, EMEA HQ & External Partners
  • Ensures Brand Managers keep abreast with latest paid media developments & innovation
  • Represents brand managers at senior/group level locally and with EMEA Group Managers
  • 2-2. Activities of Digital Managers
  • Spanning owned, social/community and other digital activations, the Group Marketing Manager sets goals and priorities for Digital managers, ensuring integration with paid and earned elements of a plan
  • Monitors digital spend, time allocation and interrogates rationale for activities to create the right balance for digital activities within a plan and ensure all relevant digital touchpoints are considered
  • Ensuring Digital activity is reported on within product group and broader company
  • Ensures Digital Managers keep abreast of and contribute to technology developments internally with other digital managers/departments as well as introducing new external technology/media/agencies
  • Represents Digital managers at senior/group level, locally and with EMEA Group Managers
  • 2-3. Activities of PR Managers
  • Monitoring of PR plans and activity and ensuring that the relevant audiences are being reached, with sufficient budget allocated as part of the overall marketing plan
  • That PR activity is reported on within product group and broader company
  • Ensuring PR media channels are considered when developing paid media plans and inclusion/exclusion or integration rationale is properly examined within team and agency-side
  • Developing systems that enable PR and Digital managers to work effectively and efficiently across channels maximising opportunities to amplify assets/activities and avoid budget/resource duplication
  • Ensures PR Managers are communicating effectively between groups and with EMEA PR to keep abreast of transversal issues, to collaborate on their approach to media and avoid clashes between groups
  • Represents reporting PR managers at senior/group level, locally and with EMEA Group Managers
  • 2-4. Monitors the compliance of marketing budgets
  • Monitoring of product profitability (P&L)
  • Manages budgets according to sales generated, profitability and objectives set
  • Consolidation of budgets by range where appropriate
  • 2-5. Monitors product marketing plan implementation
  • Continual enhancement of the teams marketing plans
  • Oversees media/PR and digital briefs and optimises plans with agency & team before validating with marketing director
  • Communication and compliance with work procedures
  • 3-1. Information communication to brand/PR/Digital managers and verification of their compliance with procedures
  • Reports back on key meetings and marketing decisions taken by Senior Management
  • Shares information within group marketing team
  • Checks team’s compliance with procedures (marketing planning procedures – media briefs etc., approval processes, reporting & presentations – internal and external and MINT, etc.)
  • 3-2. Communication of information within and between teams
  • Organising team meetings to share activity and initiatives from other team members
  • Sharing of relevant information between marketing and other relevant teams
  • Monitoring of information flow cross-departmentally (incl customer support)
  • Co-ordination with the sales department, in particular Sales & Marketing meetings, kick-off meetings and Product presentations
  • Feeding up important information to the Marketing director and EMEA, problems encountered and solutions implemented regarding marketing, PR, Digital, human resources, sales, etc
  • Management of team (Brand managers, PR Managers and Digital Managers)
  • Setting of team, individual priorities and objectives
  • Day-to-day management (supervision, guidance)
  • Developing and maintaining good team spirit
  • Training and monitoring of managers in management skills
7

Group Marketing Manager Resume Examples & Samples

  • Manage ongoing customer communication/retention tools (eg, First-Time-Experience, In-product messaging, email nurture campaigns)
  • Create content that helps modify customer behavior and drives Document Cloud usage and renewals
  • Work with the Customer Retention Analytics function to target content for communications and refine that content based on A/B testing and analysis to ensure a closed feedback loop
  • Work smoothly with cross-functional teams (eg, customer support, product management) to drive initiatives that support customer success and retention (eg, working with product management to ensure that First-Time-Experience serves as a useful customer retention tool)
  • Work with internal teams (eg, Enterprise sales, Adobe.com) to identify and remedy internal issues that make it difficult for our own teams to execute on renewal opportunities
  • Develop and maintain a customer experience monitoring program (such as NPS) to understand, prioritize, and remedy customer pain points that materially affect renewal rates (initially working with the Customer Experience team to understand current pain points)
8

Group Marketing Manager Resume Examples & Samples

  • Lead development of social media plans, including content strategies and campaign blueprints, with an emphasis on setting strategic goals, developing metrics, defining audiences and identifying key tactical frameworks
  • Deliver clear direction and inspiration to clients and creative & technical teams in developing novel, sustainable and engaging concepts and implementation plans
  • Analyze current-state social media channels and determine areas of improvement, expansion and refinement
  • Provide reporting and analysis of results, including strategic recommendations and tactical tips that are directly related to insights
  • Contribute to expanding the Brand’s overall approach to social media
  • Stay current on social media and interactive marketing trends and provide guidance to clients and agency staffers on how to incorporate them
  • Work closely with creative and community management teams to ensure success of social media programs and initiatives
  • Prepare detailed documents, including comprehensive strategic plans, audits, promotional plans and well-researched POVs (e.g. strategic recommendations and opinions)
  • 6-9 years experience, including 3-5 as an account planner or digital strategist in a digital Agency and 2-3 in a brand-side social media team
  • Strong knowledge of platform capabilities
  • Passion for digital marketing
  • Strategic and deeply consumer-minded approach to social media
  • Broad understanding of secondary research and listening tools. Extensive knowledge of current industry research. Able to rapidly assimilate information and champion insights across the organization, driving strategy and optimizing tactics
  • Broad understanding of established and emerging social platforms. Ability to generate original campaign ideas and collaborate across functions to integrate social ideas with broader campaign frameworks
  • Concise, compelling communicator, persuasive and articulate. Writes with precision. Able to answer difficult questions clearly and provide support for executive presentations
  • Strong people manager; understanding of operational management, talent development, and corporate processes
  • Able to synthesize creative direction across multiple simultaneous campaigns to ensure a cohesive voice. Helps inspire and develop higher-order social creative concepts spanning campaigns and channels
  • Generates analysis and insights to interpret emerging digital trends and quickly identify opportunities for the brand to engage. Able to synthesize insights across platforms and demographics
9

Group Marketing Manager Resume Examples & Samples

  • Develop and implement a group marketing plan in conjunction with the Business Development Director and all company Division Managers
  • Increase market share by developing marketing plans and programs
  • Develop relationships with clients by determining company presence at conventions, annual meetings, trade associations, and seminars
  • Ownership and optimisation of the website, social media channels and SEO. Also develop a Social Media strategy for the company
  • Drive the implementation of a CRM system across the company ensuring that CRM adds maximum value to business activity
  • Branding - act as a key member of the companies branding team reinforcing the companies brand identity
  • Work closely with the management team to define marketing materials and programs
  • Ownership of all the companies Marketing materials ensuring that they are approved, published and in line with brand guidelines. Manage project and personnel profiles
  • Deliver best in class marketing tools, techniques and concepts to the business
  • Work with all divisions to implement high quality and consistent marketing approaches
  • Take ownership of PR activities including press releases, external communications, company and industry events
  • Data analytics and reporting of all digital marketing and communications metrics
  • Evaluate the results of marketing activities and, when appropriate, makes changes in marketing plans and budget allocations
  • Third level qualification in Marketing/Business
  • Demonstrated Marketing Management experience in an international business
  • Demonstrated work experience in the Professional Services sector an advantage
10

Group Marketing Manager, Lifecycle Marketing Resume Examples & Samples

  • 7+ years of experience in managing teams within direct response marketing orgs Experienced in retail or B2C marketing including use of customer segmentation and life cycle marketing practices
  • 4+ years of experience with lifecycle marketing channels (email, push notification, SMS, re-targeting)
  • 2+ years of experience with Paid marketing channels (social, paid search, display)
  • An ambitious self-starter with excellent follow-through skills. Demonstrated ability and willingness to roll up sleeves and execute to get the job done and thinking big at the same time
11

Group Marketing Manager, Direct Marketing Resume Examples & Samples

  • Collaborate with business partners on building sound targeting and segmentation strategy for direct marketing campaigns
  • Conduct Test and Learn to continuously drive ROI on the programs/campaigns
  • Leader who continuously provides feedback and guidance to team, as they execute with excellence, the hundreds of cross LOB campaigns
  • Responsible for ensuring that third party vendors utilized for targeted campaigns, are meeting Third Party Risk Management (TPRM) requirements
  • Develop forecasts for marketing budgets and ensure that campaign and agency costs are within budget
  • Resource management based on inbound demand for campaigns and alignment with business objectives
  • Work closely with internal risk and compliance teams to ensure that Key Risk Indicators are monitored and any issues addressed promptly
  • Be hands on and be able to take on project execution work when demand increases
  • Collaborate with business partners and external agencies to foster One Team environment
  • Continuously evaluate and improve processes, to be able to deliver projects on time and with high quality
  • Present program results to sr. management and marketing leadership
  • Preferred knowledge in banking industry, especially around Lending (Credit Card, Equity Lines, etc.) and Deposit (Checking, CD’s, Money Market accounts)
12

Group Marketing Manager Resume Examples & Samples

  • Identify and manage appropriate tools and platforms to enable management and flawless execution of channel
  • Devise, launch and manage a programmatic display advertising strategy that meets aggressive performance goals (e.g. CTR, click to new member CVR, etc…)
  • Develop deep subject matter expertise and act as the display advertising Subject Matter Expert (SME) within/without the Marketing organization
  • Identify, evaluate and manage necessary third-party vendors to enable display advertising campaigns and execute ‘proof of concepts’ to validate expected results
  • Effectively manage display advertising program budget, providing clear rationale for spend allocation
  • All other day to day activities required to effectively manage display advertising marketing programs
  • Collaborate with others to achieve channel and program goals (e.g. annual financial results)
  • Develop necessary program reporting, dashboards and one-off analyses, providing ability to monitor the health of the program and effectively communicate performance
  • 7 - 12 years of related experience with display advertising, paid social and mobile app install programs including budget management
  • 7+ years of experience as subject matter expert for display advertising channel
  • Exceptional with Excel and manual data analysis
  • Experienced with ad serving platforms, DSPs, data matching vendors (Datalogix), etc…
13

Group Marketing Manager, Checking & Payments Resume Examples & Samples

  • A fundamental understanding of consumer bank product business strategies, goals, products and services
  • Strong, innate desire to help teach and lead team members
  • Expert strategist
  • Skills to influence the influencers
14

Group Marketing Manager Resume Examples & Samples

  • Manage the corporate team overseeing the global marketing program, and leading with a Growth mindset and attitude of collaboration
  • Lead plan development across tactics and product categories to achieve performance goals
  • Drive the monthly/quarterly monthly business reviews, and planning cycles with the team and business stakeholders
  • Maintain relationships with global field teams to ensure strong connection and two-way engagement between corp and field execution groups
  • Partner with the Affiliate Marketing group on the team to ensure alignment on programs and drive synergies
  • Proven results managing an ecommerce marketing program for a consumer retailer
  • Global performance marketing experience across core paid tactics (SEM, Affiliate, Display), and SEO, email
  • Highly effective people manager and team leader
  • Highly analytical, insights driven
  • Strong collaborator, works well across internal teams and with agency partners
  • A growth mindset, with constant attention to driving growth in partnership with the team and stakeholders
  • Strong quantitative, analytical and problem solving skills
  • Bachelor's degree required, MBA preferred
  • 8-10 years’ experience
  • Domestic and international travel required; 10% - 15%
15

Group Marketing Manager Resume Examples & Samples

  • Devise, launch and manage a programmatic online partner marketing strategy that meets aggressive performance goals (e.g. CTR, click to new member CVR, etc…)
  • Develop deep subject matter expertise and act as the online partner marketing Subject Matter Expert (SME) within/without the Marketing organization
  • Effectively manage online partner marketing program budget, providing clear rationale for spend allocation
  • All other day to day activities required to effectively manage online partner marketing programs
  • 7 - 12 years of related experience with online partner marketing (affiliate marketing, strategic partnerships, content marketing) including budget management
  • 7+ years of experience as subject matter expert for online partner marketing channel
  • Experienced with affiliate marketing platforms and vendors (Linkshare, Commission Junction)
16

Small Business Group Marketing Manager Resume Examples & Samples

  • Possess a fundamental understanding of the Small Business segment - business strategies, goals, products and services
  • Design, coordinate and implement customer-need driven marketing strategies and programs for Small Business, including tactical execution
  • Translate LOB strategies into a feasible and cost-effective marketing plan
  • Minimum Requirements
17

Group Marketing Manager, Infusion Pumps Resume Examples & Samples

  • Deliver expected results on complex, multifaceted marketing projects
  • Lead cross-functional teams to develop strategy and deliverables for specific product areas
  • Assist in the integration/transfer business development projects into Baxter business
  • Solicit market research and apply to pricing/messaging decisions
  • Lead the consistent communication of messages across infusion systems team
  • Coordinate and lead the activities of others in developing programs
  • Partner with other marketing and franchise team members to develop and execute marketing/development activities, branding and campaign launches
  • Help evaluate and value inline growth opportunities for the infusion systems
  • Solid ability to understand market trends, financial data, and customer needs and assess competitive intelligence data
  • Ability to develop and execute communication plans and messaging and branding campaigns
  • Skills in the areas of pricing, reimbursement, and creative product/program development
  • Solid strategic planning abilities and business acumen
  • Track record in leading projects to successful completion
  • Healthcare/pharmaceutical industry experience is a benefit
  • Proven track record in successfully launching new products and managing projects
  • Background in strategic planning and business development helpful
  • Bachelor's degree required; MBA preferred with five or more years experience in marketing
18

Group Marketing Manager, Asia Pacific Markets Resume Examples & Samples

  • Evaluating and overseeing the execution of the go-to-market launch plans in China and India as well as additional important strategic developing markets as assigned in partnership with regional sales, marketing and education teams
  • Evaluating and overseeing the execution of the commercial strategy in Japan, China and India as well as additional important strategic developing markets as assigned
  • Design and execution of therapy development and TAVI adoption strategies. Key activities will focus on strategically important developing markets and will include
  • Developing and driving innovative programs to expand awareness of disease (severe aortic stenosis) and adoption of TAVI as a new treatment option amongst the referring physician and patient communities
  • Developing Hospital (Heart Team) specific marketing programs focused on TAVI as a new treatment option
  • Developing and executing market specific value (health, hospital and patient economics) programs as appropriate
  • Designing appropriate Product and Physician Training Programs specific to China and India as well as advising on the same for Japan
  • Collaboration with regional sales, marketing and education teams in addition to other relevant stakeholders to develop educational resources, sales and marketing materials, and therapy awareness assets and tools in order to successfully execute the commercial strategy and marketing plan
  • Constantly evaluate and optimize the THV Marketing regional support model to maximize the market opportunity
  • Be the trusted go-to source company (HQ) partner with the local EW THV teams
  • Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team
  • Consistently pushes self and others to achieve challenging goals and objectives with a track record of executional successes based on integrity. Can be counted on to achieve goals and is both top & bottom-line oriented
  • Ability to understand, interpret and manage clinical data from both presentations and publications
  • Ability to effectively influence and collaborate with multiple stakeholders through utilization of organizational channels, experience and influencing skills to persuade others of the course of action
  • Domestic and international travel up to 40%
19

Group Marketing Manager Resume Examples & Samples

  • Design and execution of therapy development and TAVI adoption strategies. Key activities will focus on strategically important markets and will include: Global execution of NewHeartValve.com and promotional strategy to drive patients to the site. Developing and driving innovative programs including further strengthening the digital strategy to expand awareness of disease (severe aortic stenosis) and adoption of TAVI as a new treatment option amongst the referring physician and patient communities
  • Detailed market analysis to develop recommendations of new strategic marketing opportunities
  • Collaboration with regional therapy development teams in addition to other relevant stakeholders to develop educational resources and therapy awareness assets and tools in order to successfully execute the commercial strategy and marketing plan
  • Constantly evaluate and optimize the THV therapy development regional support model to maximize the market opportunity
  • Be the trusted go-to source company (HQ) partner with the local EW THV therapy development teams
  • Must be able to thrive in a fast-paced and dynamic work environment. Possesses good organizational skills, meticulous attention to detail, and ability to manage multiple tasks through effective prioritization in order to meet tight deadlines in an environment of competing priorities
  • Demonstrate ability to conceive, develop and implement commercial strategies, convert these into tactical marketing plans and deliver results with a specific emphasis on new product launches
  • Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership
  • Ability to develop strong relationships with customers, and multi-functional partners
  • Strong individual contributor. Speaks up when important information or questions must be raised and takes action when issues must be addressed
  • Creative out of the box thinker who is intellectually curious
20

Group Marketing Manager Resume Examples & Samples

  • Develop the overall Adobe.com optimization strategy across EMEA for each one of Adobe’s Cloud offerings
  • Define and execute journey-based workflows which can be orientated around: - audience, product, language/country, promotion or customer status
  • Drive performance against business goals for EMEA markets via continuous improvements and testing
  • Develop and maintain close collaboration and influence with key internal stakeholders and functional teams (such as the relevant Business Unit, Corporate Campaign and Design), on the overall strategy, plan and prospect/customer experience
  • Drive tests, and associated content/creative through established resources, in order to enhance the prospect/customer experience and improve performance across channels
  • Manage the process of web changes to support go-to-market strategy and product updates, new product launches, thought leadership events and key in-region activities
  • Identify structural/technical opportunities to the local .com instances that can assist with conversion/retention based on supported hypothesis and influence deployment
  • Ensure insights/outcomes are reported out, yet also curated; manage project communications to keep key stakeholders informed and ensure learnings are considered/adopted across the organization
  • Plan for appropriate development of skills, training, and staffing of the EMEA T&O team
  • Act as EMEA lead in/for all Global Adobe.com related conversations, councils and upstream reporting
21

Group Marketing Manager Resume Examples & Samples

  • Work with Marketing Leadership team to set the overall strategic vision for the CD business
  • Apply deep understanding of database and marketing principles to solve specific business needs
  • Lead the development of analytics tools that create internal efficiencies and provide critical and timely insights into the key drivers of business performance
  • Drive the development of best practices that efficiently and effectively support business needs and facilitate decision making and consensus building
  • Own and drive the annual business planning process, coordinating and aligning with Finance, Sales, Commercial Marketing, and cross-functional Core Function teams. Support annual business plan deliverables with effective analysis, interpretation, and presentation of actionable information and insights that enable organization to win in the marketplace
  • Partner with the CD Commercial Marketing team in the development of marketing campaigns and on-going portfolio & competitive analysis
  • Develop and refine segmentation approaches and define and monitor metrics aligned with the business’ strategic priorities
  • Act as the CD liaison to the MDM, BDS, SFDC, IT, Market & Competitive Intelligence, Digital Marketing, and Business Intelligence teams across RDC
  • Be an effective leader while demonstrating Roche’s leadership commitments
22

Group Marketing Manager Resume Examples & Samples

  • Responsible for growing the PD business in terms of PD penetration, census growth and overall financial results
  • Develop and own monthly, quarterly, annual and long range plans that exceed organizational goals
  • Strategically lead the U.S. PD portfolio related to current and future priorities that align Baxter more strongly with critical external stakeholders
  • Design and implement Baxter’s segmentation and targeting initiatives routinely to timely maximize Baxter’s market reach and presence
  • Lead and innovate tools and collateral used by the sales organization for communication, training, and promotion of products and related business platforms
  • Manage all facets of product life-cycle management including inventory planning, quality adherence, and regulatory compliance
  • Work closely with upstream marketing teams that oversee future priorities for the business
  • Direct insightful market landscape assessments that consider innovation, research and development and related investments being made externally in the kidney management and dialysis care space
  • Oversee events associated with key opinion leaders and advocacy groups to help shape Baxter’s understanding of market dynamics and developing trends
  • Shape Baxter’s market presence by managing e-platform, product website, industry congress, and non-government association participation
  • Directly supervise and lead a team of professional marketers
  • Prioritize and manage marketing spend for the business
  • Demonstrated background in exceeding business performance goals
  • Excellent downstream marketing skills managing a combination of product and therapeutic platforms
  • Exemplary market shaping background that drives growth and builds sustainable customer relationships
  • Experienced in managing marketing teams and marketing priorities
  • Team oriented – ability to motivate and work well with diverse groups, both internally and externally
  • High energy team player – leads by example and relentless in driving for optimal results
  • Strong external focus through direct time in market and research-driven insights related to all market segments and stakeholders
  • Advanced business acumen represented by understanding and shaping market trends, comprehending how commercial decisions will play out in financial results, and in assessing competitive intelligence
  • Proven track record in successfully developing commercial strategy, contributing to new product development, launching new products, life cycle management and in managing projects
  • Proven track record of leading simultaneous projects to successful completion; excellent ability to plan and prioritize
  • Excellent in dealing with ambiguity
  • Medical device and pharmaceutical experience highly preferred
  • 8+ years of Healthcare product/industry, brand management
  • Location: Deerfield
  • Travel: 50%
23

Group Marketing Manager Resume Examples & Samples

  • Assesses and effectively manages all of the risks associated with their business objectives and activities to ensure activities are in alignment with the bank's and unit's risk appetite and risk management framework
  • Ability to build and use effective working relationships within own department and across department, functional, and geographic reporting lines
  • Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies
24

Group Marketing Manager Resume Examples & Samples

  • Excellent Marketing experience within FMCG company or similar industry
  • Oral care category experience desirable
  • Digital capability highly desirable
  • Proven track record setting and executing portfolio strategy
  • Proven track record delivering business results
  • Proven track record leading team development
  • Proven track record influencing stakeholders
  • Ability to underpin strategy and decision making with data
  • Ability to identify consumer insight and convert into action
  • Strong understanding and familiarity with evolving connections ecosystem
25

Group Marketing Manager Resume Examples & Samples

  • Create and implement results-oriented strategic therapy education and communication plans that drive demand for PD and HD therapies
  • Lead the entire Chronic Renal development of positioning and messaging for Therapy Marketing and education materials for PD & HD and for internal and external stakeholders
  • Work effectively with Medical, Clinical, Market Access, HEOR, GAPP, Global Market Development, New Product launch teams and On-market Product teams on growing modalities and product/service offerings
  • Commercial lead and key partner with Global Medical on global Chronic SME engagement. Support SME activities such as advisory boards and educational activities
  • Support the Director, Market Development on the Chronic Renal Market Development activities for HD and PD to help define, size, shape and understand access & barriers to grow a new or current market segment
  • Lead and facilitate cross-functional strategic planning sessions to
  • A minimum of 6-10+ years marketing experience in the healthcare/pharmaceutical industry and/or medical device industry with demonstrated success in Therapy marketing, clinical marketing or market development (defining, shaping and growing a market or segment)
  • Demonstrated success in Therapy marketing where the individual has successfully marketed a new therapy and driven adoption to become gold standard
  • Experience in SME engagement
  • Demonstrated leadership skills and ability to influence others
  • This person must have the ability to thrive in a dynamic organization and be results-oriented
  • Ability to interpret market/industry trends, data and publications and turn insights into effective strategy
  • Excellent ability to plan and prioritize
  • Experience working cross-culturally with good cultural knowledge, insight and understanding
  • Bachelor's Degree Required; MBA preferred
26

Group Marketing Manager Resume Examples & Samples

  • Develop and lead execution of the company’s colon strategy and tactics in the marketplace
  • Develop and partner with general surgeons and key opinion leaders both nationally and globally to implement leading robotic clinical programs and activities year around with a goal of strategically growing the use of da Vinci systems in such procedures
  • Develop and implement the company’s marketing activities at key surgical conferences, including symposia speakers, post graduate (PG) courses, live surgical broadcasts, and booth presence
  • Partner with Key Surgical Societies and their leadership to support the adoption of da Vinci use in these high value procedures like Right Colectomy with Intracorporeal Anastomosis, Sigmoid Colectomy, and Left Colectomy, among other GS procedures. Further develop and execute educational and clinical activities with relevant Fellowship and Residency Programs
  • Partner with field sales leadership and sales teams to execute targeted marketing strategies, including messaging tools, new procedure launches and assets
  • Design, develop and execute clinical education sessions, podium presentations and develop current and future KOLs
  • Partner with e-Marketing and Marketing communication groups to develop and optimize content for digital, print and online marketing campaigns
  • Partner with Training department to identify and support the development of new training programs and KOL faculty development to meet educational and procedure adoption goals
  • Partner with Clinical Affairs department to develop and implement clinical & publication strategy that will support procedure adoption goals
27

Group Marketing Manager Resume Examples & Samples

  • Boundaryless leadership for SBG accountant segment and PCG tax offerings which requires working closely with PCG GTM team
  • With Sandra Kim, develop successful GTM plan for QBSE and respresent offering across both SBG accountant, PCG and in partnership with QBSE team
  • Be an awesome manager to Sandra Kim and Vanessa Mitchell
  • Be a significant thought partner to me on our overall business, team culture and with senior leadership. Be my proxy
  • Owns the 1-year plan, forecast and end-to-end experience for multiple products and markets
  • Contributes to the 3-year plan for their BU or functional group
  • Develops strategies that benefit the customer and the entire Intuit portfolio, not just his/her offering or channel
  • Collaborates with product marketing and Care to create holistic customer experience end-to-end
  • Actively brings in external best practices and plays teaching / coaching role across the Intuit community
  • Asks the right questions to inspire and challenge the organization to test and learn
  • Leads complex analytical projects for organization to unlock growth opportunities
  • Champions a climate that values learning as a lifelong professional requirement
  • Identifies and acquires the right talent resources at the right level at the right time
  • Is effective at leading teams from both a results and a motivational perspective
  • Partners with brand and ad teams to define integrated offline and online communication strategies
  • Leads marketing teams in applying multi-channel strategies across the portfolio and globally
  • Coaches others on developing and implementing effective messaging and managing the creative process, including tough agency issues
  • Plays leadership role in integrating digital marketing strategies with those from other channels, product teams and Care to deliver awesome customer experiences
  • Actively develops and promotes success of team members
  • Effectively engages with and leverages agency/external partners
  • Manages formal talent and pay process for their direct reports
28

Group Marketing Manager Resume Examples & Samples

  • Identifies and communicates key responsibilities and practices to ensure the immediate team of direct reports promotes a successful attitude, confidence in leadership, and teamwork to achieve business results
  • Supports the implementation of company programs to ensure the success of the Company
  • Leads overall development, oversight and approval of social media plans, with an emphasis on setting strategic goals and defining key tactical frameworks. Contributes to expanding the Brand's overall approach to social media
  • Develops medium to long-term strategic plan; responsible for overall quality of delivery. Provides clear direction and inspiration to clients, creative and social media teams in developing novel, sustainable and engaging concepts
  • Provides visibility to high-level and key insights across the global digital marketing organization and provides strategic recommendations
  • Social media planning/calendaring platform sponsor and reviewer of long-term strategy roadmap and enhancement requests
  • Account planning/digital strategy/social strategy experience for a large brand and/or digital agency. (7 - 10 years)
  • Social media research, listening and performance analysis
  • Strong knowledge of social media platform capabilities
  • Demonstrated experience with taking a strategic and deeply consumer-minded approach to social media
  • Management of people and teams
  • Ability to think strategically and provide clear guidance for strategy development
  • Able to gain alignment and buy-in cross-functionally for key strategies
29

Group Marketing Manager, Customer Engagement Resume Examples & Samples

  • Progressive experience in marketing strategy, planning and promotions. 6-10 years
  • Project leadership in a cross-functional environment. 5-10 years
  • 3 or more years of experience in a role managing 2 or more budgets
  • 2 or more years of experience in a role managing people
  • Thrives on creative problem solving and finding new approaches to existing challenges
  • Ability to distill information from multiple sources and stakeholders into concise presentations and recommendations
  • Strong organization and planning skills, with high attention to detail
  • Strong oral and written communication skills
  • Must be able to work in a matrix environment, able to collaborate cross functionally
  • Strong interpersonal skills with ability to understand multiple stakeholder perspectives
  • Functions effectively with ambiguity
30

Group Marketing Manager Resume Examples & Samples

  • A passion for innovation, as well as tenacity for owning the end-to-end customer experience, collaborating across multiple functions and driving business results for both the short and long term
  • Effectively partnering with a broad array of cross-functional teams and the US-based central marketing team to drive successful project execution
  • Ownership of the overall strategy for marketing to our customers. This includes the development of a consistent customer life cycle marketing strategy and a vision to drive customer growth
  • Building and Managing the Holistic, Value Based Communications Strategy and Communication Optimization efforts
  • Management of all product marketing & partner management across the entire QuickBooks eco-system
  • Management of all organic growth levers – inclusive of Payroll, Payments, Supplies and Third-Party Apps
  • Driver of Mobile adoption and Mobile Marketing
  • Oversight of all marketing/CRM capabilities/platforms
  • Accountability for all Retention and Anti-Attrition efforts
  • Optimization of both the Sales and Servicing Experience
  • A deep understanding of data to drive strategic direction
  • Aptitude to prioritize opportunities based on sweat: equity (financial return)
  • Ability to build, lead, empower, and inspire a team of direct reports to do the best work of their lives
  • Bachelor’s degree in Business/Marketing required, with MBA or equivalent preferred
  • Experience in digital/mobile marketing in a B2B or B2C environment. Preference for candidates currently in the fintech, financial services, or SaaS industries
  • 10+ years overall experience in marketing with 5+ years digital marketing experience
  • Proven track record in a variety of marketing disciplines experience, including digital marketing, direct marketing, acquisition, product marketing, customer management
  • Ability to define strategies based on business goals & customer insights, lead with a hypothesis and translate them into actionable tests & implementation plans
  • Results-oriented mindset with a track record of focusing on high impact activities & driving initiatives through to execution
  • Innovative thinker with a passion for generating new ideas, nurturing a culture of creativity, & continuing to raise the bar on business performance
  • Experience driving results in an environment where prioritization and creativity with small budgets and limited resources are the norm
  • Deep understanding of what is an amazing customer experience across web/mobile from education, demonstration, trial and conversion
  • Strong facilitation and influencing skills necessary to drive and lead cross-functional initiatives, and to be effective in a highly matrixed, distributed and fast-moving environment
  • Expected to be able to deal with ambiguity and rapidly changing (& growing) priorities
  • High energy & positive mindset with a "can do", solution-oriented attitude
  • Amazing leader that can build, develop, empower, and inspire teams
  • Excellent interpersonal skills to interact with customers, partners & other external stakeholders
31

Group Marketing Manager Resume Examples & Samples

  • Develop and implement the US Commercial Launch plan for the LOTUS Edge Valve System
  • Establish annual and long-term talent develop objectives for direct reports. Coach and measures performance against success criteria. Attracts/hires and develops top marketing talent
  • Set clear and communicate clear commercial objectives and priorities
  • Coach teams to develop simple, differentiated concise messages
  • Annual US AOP for TAVR including market and revenue forecasting
  • Manage execution of specific commercial plans in ways consistent with product marketing strategies
  • Work alongside global marketing counterparts to plan and execute strategies
  • Leverage marketing science research and analysis to make strategic choices
  • Develop/execute 1-2 year integrated franchise marketing plans and budgets, with oversight, annually. Resolves issues within the core teams and franchise
  • Identify and communicate competitive threats and opportunities for the franchise
  • Direct/support product managers in core team activities/responsibilities and oversees completion of assigned projects and initiatives
  • Apply team/franchise/industry knowledge to solve project issues
  • Work within current systems to achieve business objectives (e.g., product strategies, launch strategies.)
  • Work with managers in key functional areas, including R&D, sales, reimbursement, new product development, forecasting C&P, clinical, and regulatory to drive business objectives
  • Raise and facilitate resolution to difficult personal and process conflicts or issues within the team. Builds cross-franchise team competence
  • In all actions, demonstrate a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures
32

Group Marketing Manager Resume Examples & Samples

  • Lead team of high performing marketers to craft strategy and deliver execution for 4 internal partnerships (TurboTax, Accountants, Mint, and Small Businesses) to drive growth of QuickBooks Self-Employed (inclusive of new user acquisition and 90 day retention)
  • Lead team to develop deep customer insights and market understanding (segmentation and targeting) to uncover attitudes and behaviors of Self-Employed prospects
  • Lead team to turn customer insights into an actionable go-to-market strategy inclusive of
  • Multi-channel awareness and acquisition campaigns: TV, search, display, mobile, social, content, partners, DR, PR
  • Partner with finance to define (and manage towards) user growth and revenue goals
  • Build strong relationships across functions and levels to become a leader and champion of self-employed initiatives across the company
  • Partner closely with product leaders (product managers, designers, and developers) to deliver new delightful cross-product integration experiences to grow conversion, active use and customer delight
  • Coach team on fast learning cycles and testing to continuously improve growth outcomes
  • Present to senior leaders (VPs, SVPs and EVPs) on regular basis
  • Responsible for business performance on a weekly basis and actively analyze data to tell performance story to senior leaders and identify insights for improvement
  • Beyond your role, be a leader and key contributor to the broader Marketing organization and Self-Employed x-functional team
  • Helps employees manage career development, evaluates performance and provides ongoing coaching and feedback
33

Group Marketing Manager Resume Examples & Samples

  • Significant experience in either broadcast marketing or campaigns for major brands
  • Proven track record in orchestrating high profile, effective 360 marketing campaigns
  • Experience of building and managing high profile brands
  • Proven experience managing projects and budgets
  • Proven experience and ability to lead, motivate and develop a team to produce creative and effective marketing
  • Ability to weigh up consequences of complex strategic decisions
  • Ability to prioritise conflicting demands and delegate / refer up as necessary
  • In-depth understanding of the ever changing TV and media landscape
  • Excellent negotiation and persuasion skills
  • Strong team player, able to collaborate with people at all levels
  • Ability to remain calm under pressure and deal with a variety of challenges
  • Ability to balance the sometimes conflicting objectives of brand reputation and ratings
  • Equally comfortable operating in all traditional and digital media
34

Group Marketing Manager Resume Examples & Samples

  • Develop LRP and investment plan
  • Define new product development needs versus unmet market opportunities
  • Set pricing strategies
  • Financial forecasting and product allocation
  • Set the product roadmap and lifecycle management, based on the overall category portfolio strategy
  • Time to product standard of care
  • Time to peak sales
  • Global sales growth
  • Revenue
  • Market expansion
35

Group Marketing Manager, Digital Resume Examples & Samples

  • Exhibit a passion for innovation, as well as tenacity for owning the end-to-end customer experience, collaborating across multiple functions and driving business results for short and long term
  • Effectively partner with broad array of cross-functional teams and the US-based central marketing team to drive successful project execution
  • Build, lead, empower, and inspire team of direct reports to do the best work of their lives, resulting in world-class annual employee survey scores
  • Own the overall end-to-end digital marketing strategy for our prospects and customers
  • Manage the ongoing development of digital experiences from product concept through to completion
  • Partner with our acquisition and retention marketing teams to develop a consistent customer life cycle marketing strategy and drive customer growth
  • Drive a team to implement marketing automation most effectively and productively for all trialers and prospects
  • Work with Analytics to shape and execute digital marketing testing plans and pipelines
  • Manage a team of 5 full-time employees plus contractors (with opportunity for growth), including web marketing, search engine marketing and marketing operations functions
  • Bachelor’s degree required, with MBA or equivalent preferred
  • Experience in marketing to B2B or B2C, through an online or a SaaS organization
  • Proven track record in a variety of marketing disciplines experience, including digital marketing, acquisition, product marketing; especially in driving acquisition and retention through online channel
  • Ability to define strategies based on business goals & customer insights, lead with hypothesis & translate them into actionable tests/implementation plans
  • Passion for delighting customers & using customer insights to improve end-to-end experiences
  • Results-oriented mindset with a track record of focusing on high impact activities, driving initiatives through to execution & constantly raising the bar
  • Experience driving results in an environment where prioritization and creativity with limited budgets and resources are the norm
  • Demonstrated success in solving complex problems, driving change, accelerating the growth trajectory of offerings/channels
  • Able to deal with ambiguity and rapidly changing (& growing) priorities
  • Successful track record of leading, partnering, & influencing cross-functional teams both inside the business and across business lines
  • Outstanding verbal & written communicator
36

Steelmaking Group Marketing Manager Resume Examples & Samples

  • Develop and maintain a deep understanding of primary end markets and customers
  • Identify competitive positioning
  • Connect marketing strategies to business objectives and product group commercial plans
  • Create and maintain marketing tools including key market information across the enterprise
  • Develop and maintain market and customer specific tactical plans for Steelmaking DSMs
  • Drive market focused e-commerce initiatives, including customer facing tools and CRM
  • Create and maintain end market tools – websites, brochures, advertising, etc
  • Manage product and market branding
  • Identify customer pain points and manage customer engagement
  • Provide One Nucor commercial support to the Steelmaking divisions
  • Create and execute market driven, multi-product commercial strategies and tactics
  • Manage multi-product market teams in order to grow profitable market share
  • Provide commercial support in industry trade groups and support of industry trade action
  • Travel required