Retention Marketing Manager Resume Samples

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KW
K Wolff
Kristina
Wolff
579 Goldner Lodge
Boston
MA
579 Goldner Lodge
Boston
MA
Experience Experience
12/2015 – present
San Francisco, CA
Customer Retention Marketing Manager
San Francisco, CA
Customer Retention Marketing Manager
12/2015 – present
San Francisco, CA
Customer Retention Marketing Manager
12/2015 – present
  • Partner with creative agency to generate push marketing including Email, SMS and Web content
  • Competitor analysis
  • External agencies
  • Ensure internal sales and customer service awareness and engagement in campaigns
  • To be responsible for customer retention KPIs
  • Continually draw on best practice from internal departments and externally in the industry
  • From time to time, engage in special projects and tasks that go beyond the remit of the role
04/2010 – 08/2015
Philadelphia, PA
Email Retention Marketing Manager
Philadelphia, PA
Email Retention Marketing Manager
04/2010 – 08/2015
Philadelphia, PA
Email Retention Marketing Manager
04/2010 – 08/2015
  • Determine relevant segments and clusters of customers for targeted direct marketing strategies
  • Design and implement testing strategies to understand customer behavior
  • Present strategy, findings and performance to senior management team
  • Work with analytics team to analyze test results and determine implications for future strategy
  • Model various strategies and tactics to determine expected ROI
  • Create forecasts for annual plan and work with operations team on implications
  • Develop strategies to increase cross-brand purchase rates within the Provide-Commerce Family of Brands
04/2007 – 10/2009
Phoenix, AZ
Retention Marketing Manager
Phoenix, AZ
Retention Marketing Manager
04/2007 – 10/2009
Phoenix, AZ
Retention Marketing Manager
04/2007 – 10/2009
  • Leverage data to develop new messaging strategies and continually optimize campaign performance
  • Execute email list management, file hygiene, reactivation strategies and tactics
  • Leads the effort to develop, execute, measure and optimize a pro-active retention program that reduces customer and revenue churn
  • Manage email and app push calendar, send volume and define cadence based on performance testing, internal learnings, best practices and industry trends
  • Work closely with Marketing Coordinator, Creative and Tech to manage and optimize the design, content and layout of all email communications
  • Measure results of app messaging and opportunities to improve/refine campaigns
  • Develop message and offer strategies to maximize response and long-term customer engagement
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of Kentucky
Bachelor’s Degree in Marketing
Skills Skills
  • Excellent writing skills, both professional and creative with the ability to write in different styles and tones in order to reach a variety of audiences
  • Basic HTML knowledge (CSS is a plus)
  • Ability to manage and prioritize multiple tasks and adapt to a changing and fast-paced environment
  • Proficiency with email tools and CRM platforms
  • 1+ year(s) in an email marketing position
  • B.S. or M.S. in Marketing or similar applied field
  • Report on key engagement metrics and identify opportunities to improve marketing's impact on product onboarding/adoption/renewal
  • Partner with Industry Marketing leads and Market Intelligence to create communication strategies that deepen user engagement
  • Leverage customer data to deliver personalized marketing communications through multiple touch points across digital channels
  • Experience with push notifications is
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1

Marketing Manager, Retention Marketing Resume Examples & Samples

  • Develop and manage marketing campaigns aimed at improving subscriber retention across multiple channels (email, direct mail, on-site messaging). Conduct ongoing tests to optimize campaign performance
  • Manage Loyalty Program including evaluating benefits, marketing to members, measuring and monitoring customer engagement
  • Partner with Analytics team to identify customers who are at-risk, and then develop marketing strategies to address this critical customer segment
  • Partner with Audience Development and Acquisition teams to understand entire marketing funnel and adapt retention programs accordingly
  • Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI; provide recommended courses of action
  • Coordinate with internal and external resources and stakeholders across all business units: Marketing, Events, Product, Marketing Operations, Research, Finance, IT; attend relevant meetings
2

Customer Retention Marketing Manager Resume Examples & Samples

  • Todevelop a superior understanding of customers in the specified subject area
  • Lead customer retention strategies for the Secondary and FE market in order to increase Pearson’s customer lifetime value
  • To be the advocate of customer engagement and retention and work cross-functionally to ensure that retention becomes an area of key focus
  • Manage end-to-end retention programs including identifying partners, ROI forecasting, campaign execution, budget and reporting
  • Develop insight led integrated marketing programs to drive continued engagement from our customers
  • Lead retention-marketing campaigns through all phases of the campaign lifecycle, including strategy and creative development, audience segmentation and targeting, execution of the campaign and coordination with agencies and in-house stakeholders
  • Execute core digital and offline direct marketing channels including cross-sell, direct mail, and search and display advertising
  • Foster an innovative, creative, and dynamic marketing environment and drive continuous improvement and competitive advantage
  • Work closely with colleagues in other customer engagement functions (e.g. Field Sales, Internal Sales, Customer Services) to ensure a fully integrated approach to all customer engagement activities
  • Ensure internal sales and customer service awareness and engagement in campaigns
  • To be responsible for customer retention KPIs
  • Continually draw on best practice from internal departments and externally in the industry
  • Identify the resources, expertise, and capabilities required to deliver the marketing strategy for the specified campaign
  • From time to time, engage in special projects and tasks that go beyond the remit of the role
  • B2B marketing, and a clear interest in the latest B2B marketing techniques (cross-channel lifecycle comms management, inbound marketing, marketing automation, etc.)
  • Solid Digital Marketing experience and proficiency in the most popular channels and tools (eg Twitter, Facebook, email Marketing, Google Analytics, etc.)
  • Excellent communication and networking skills with a strong sense of teamwork and an ability to deal with stakeholders at varying level of seniority
  • A proven track-record in marketing campaign delivery and strong ROI in terms of campaign success
  • A passion for customer experience - analysing products, customers and market dynamics and aligning these to connect the right prospect / customer to the right product or service
  • Able to create, manage and champion marketing campaigns that utilise the full marketing mix. Experience of developing new and emerging digital marketing strategies to strengthen customer engagement and communication
  • Multi-channel campaign management across digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, etc.)
  • Able to make effective, timely decisions and also empower others to do so within clear accountability frameworks
  • Able to lead by example and inspire, influence and energise others around new opportunities. Motivates individuals and teams and prioritises coaching and staff development
  • Marketing segmentation and planning
3

Retention Marketing Manager Resume Examples & Samples

  • Planning, executing and measuring multiple push/email messaging campaigns with the ability to effectively evaluate segmentation, campaign performance and content design
  • Partner across the marketing and tech organizations to develop and deploy end-to-end marketing campaigns that include messaging and site experience
  • Develop message and offer strategies to maximize response and long-term customer engagement
  • Identify new opportunities to drive growth and customer retention
  • Monitor emerging web and mobile technologies and investigate for appropriate fit with zulily's objectives and business model
  • Develop and share insights and recommendations throughout the organization and key stakeholders
  • Keep a balanced scorecard of daily execution and long-term strategic development of team, technology and campaigns
  • 5+ years of experience with retention / lifecycle marketing
  • Experience strategizing, planning and implementing integrated marketing programs
  • Ability to utilize data to inform decision-making, educate team members and create business insights
  • Ability to drive results through multiple cross-group layers
  • Bachelor’s Degree in Business, Marketing or related field
  • ECommerce industry knowledge preferred
4

Customer Retention Marketing Manager Resume Examples & Samples

  • B2B marketing, and a clear interest in the latest B2B marketing techniques (cross-channel lifecycle comms management, inbound marketing, marketing
  • Automation, etc.)
  • An in-depth understanding of the key drivers of customer retention, lifetime value and the impact on profitability
  • Solid understanding of data analysis that underpins the customer retention campaigns to increase revenue
  • An in-depth understanding of CRM platforms and technology
  • Multi-channel campaign management across digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, etc)
  • Evidence of strong organisation and planning skills, including creation of marketing campaign plans
  • Ability to prioritise and manage several campaigns under pressurised deadlines
  • Good knowledge of written English with strong grammar and language skills
  • Strong data analysis and segmentation skills
  • Creative and excellent copywriting skills
5

Email & Retention Marketing Manager Resume Examples & Samples

  • Define the ongoing strategy and improve and evolve retention-focused marketing programs to drive valuable, repeat customers for the kate spade new york and Jack Spade websites
  • Oversee the planning, development, and execution of email marketing programs, including full blast messages, segmented campaigns, and triggered emails (category browse, cart abandonment, welcome series, etc.) for katespade.com and jackspade.com
  • Focus on creating multi-touch, targeted customer lifecycle email marketing programs that use data to increase engagement and to meet and exceed email signup, engagement and revenue goals
  • Work closely with our Director of CRM to support the overall customer segmentation strategy
  • Manage the email brief process and liaise with the creative team on asset creation/feedback
  • Optimize email performance through A/B tests (copy, layout, offers, targeting, etc.) and personalization
  • Define email KPIs and oversee analysis and competitive benchmarking to understand email effectiveness and drive future strategies
  • Own email and retention focused tech projects that involve dev resources. Liaise with IT partners to create requirements, ensure testing is complete, and troubleshoot issues
  • Develop email best practices to share with stakeholders across the organization including creative, marketing, ecommerce, etc
  • Manage the relationships and contracts of all email and retention vendors/partners
  • 4+ years of experience in a digital marketing role, experience in email marketing required
  • Experience with a large scale ESP is a must; ExactTarget experience preferred
  • Strong analytical and project management skills
  • Ability to partner with multiple cross functional teams
  • Understanding of email fundamentals: CAN-SPAM, segmentation, list/data extension management, KPIs, etc
  • Experience in HTML/CSS/AMPScript preferred
  • Advanced Excel skills (VLOOKUP, Pivot Tables, SUMif statements, etc.)
6

Customer Retention Marketing Manager Resume Examples & Samples

  • Head of Commercial Marketing
  • Product teams
  • Customer services and all customer-facing teams which have an impact on the customer experience and customer satisfaction
  • Internal design teams
  • B2B marketing, and a clear interest in the latest B2B marketing techniques (cross-channel lifecycle comms management, inbound marketing, marketing automation, etc
  • Customer lifecycle comms plans development and implementation
  • Working on customer satisfaction and customer experience improvement programmes
  • A good understanding of CRM platforms and technology
  • A passion for customer experience
7

Retention Marketing Manager Resume Examples & Samples

  • Partner with Industry Marketing leads and Market Intelligence to create communication strategies that deepen user engagement
  • Curate targeted learning, training and inspirational content from across the organization that captivates target audiences and engages them in a digital dialog
  • Act as an internal communications expert—from content production to rich asset utilization
  • Leverage customer data to deliver personalized marketing communications through multiple touch points across digital channels
  • Project manage the design and development of communication programs, working with our in-house creative team and external agencies as needed
  • Report on key engagement metrics and identify opportunities to improve marketing's impact on product onboarding/adoption/renewal
  • 10 Things That Describe You
8

Senior Retention Marketing Manager Resume Examples & Samples

  • Key role in the customer migration efforts for professional software legacy products subscribers to new professional software products. Developing creative assets to drive and assist in the migration process,
  • Develop on boarding emails for new customers that helps lower churn rate. Using best practices and product usage data for new professional software products and legacy professional software products
  • Developing and executing initiatives that impact specific funnel stages from acquisition, engagement/retention to churned users
  • Develop and enhance lifecycle marketing programs across multiple channels and touch-points to maximize customer engagement and lifetime value, retention, brand advocacy and loyalty
  • Use data-driven analysis and consumer insights to develop hypotheses, execute robust A/B testing plans, and build consensus for future direction of the Personal Creations customer contact strategy
  • Develop a strategy to grow our email subscriber base while maintaining list health and performance
  • Bachelor’s Degree or higher in a creative discipline preferred
  • 3-5 years professional experience in CRM Marketing for an online/subscription-based product, preferably with B2B experience
  • Understanding of marketing and sales tools such as Salesforce, Eloqua, Marketo, Hubspot or Pardot
  • Significant experience of delivering data driven, multi-channel marketing communications to increase revenue and lifetime value
  • E-mail marketing, content and lifecycle expertise is a must
  • Omni-channel or integrated marketing experience is desired
  • Experience in a customer-led retention strategy for subscription based products is desired
  • Proven experience of working with a complex customer base and applying a CRM strategy that proved to be successful
  • Understand our customers’ pain points and can translate into messaging to improve customer engagement
  • Create and execute customer segmentation strategies and programs to drive business objectives around increased customer retention and up sell
9

Marketing Manager, Optumrx Growth & Retention Resume Examples & Samples

  • Manages and updates more than 300 Sales and Client Management PowerPoint presentation slides and decks
  • Completes large, custom finalist presentations (more than 160 annually), custom prospect websites, and custom client brochures
  • Collaborates and innovates on new styles of presentations, including animation, videos, and interactive demos
  • Attends brand training for PowerPoint, image selection, and collateral design under Optum and OptumRx brand
  • 3+ years of experience in a deadline driven environment
  • Live within commutable distance to Eden Prairie, MN
  • Bachelor’s degree in Marketing, Advertising or Communications
  • Healthcare or Pharmacy Benefit Management (PBM) experience
10

Marketing Manager, Member Retention Resume Examples & Samples

  • Leverage research and analytics to identify drivers of customer satisfaction, segment customers, and understand behaviors linked to retention and engagement
  • Develop a customer touch point map and segmented member communications strategy
  • Develop, execute, measure and optimize retention oriented marketing programs, including communication across direct mail, email, social, Webinars, our advisor center and the product experience
  • Collaborate with internal creative teams to build creative executions and content in support of marketing campaigns and member materials Analyze and refine marketing programs to improve customer acquisition cost and lifetime value
  • Collaborate with internal and external stakeholders to incorporate their insights into our work and influence key partners (sponsors, providers, etc.) to continuously improve our communications
  • 6+ years of progressive consumer marketing experience
  • Proven track record of delivering results in a high-growth environment
  • Strong analytical skill set, with experience leveraging research and analytics (segmentation, predictive modeling, etc.) to drive retention and referral marketing programs
  • Excellent communication, collaboration and influencing skills in a matrixed organizational environment
  • Experience marketing in regulated environments; financial services experience preferred but not mandatory
11

Marketing Manager Powerpoint Pro Optumrx Growth & Retention Resume Examples & Samples

  • Plays a key role in supporting the field in finalist presentations for multi-million dollar deals with Fortune 500 companies
  • Collaborates and partners with Sales and Client Management in determining presentation strategy
  • Coordinates the development, design, review/approval and completion of all materials (presentations, animated presentations, demos, custom sites, printed collateral)
  • Executes the redesign of external sales and product slides and materials, to create a cohesive design look across all presentation materials
  • Supports the administration and maintenance of websites (presentation hub, KIC, PharWeb, Connect-to-Market, client portal, prospect portals) and all slides and collateral within
  • Regularly updates websites to contain most current slides/collateral. Manages updates, new & revised artwork of existing pieces
  • Prepares and implements internal communications related to new content developments
  • Maintains currency on all brand standards
  • Bachelor’s degree or equivalent work experience
  • Intermediate to Advanced level of proficiency with MS PowerPoint
  • 3+ years of experience in marketing, sales and client management support
  • Experienced multi-tasker and project manager
  • Experience working with sales and/or client Management teams
12

Retention Marketing Manager Resume Examples & Samples

  • Works with Web and other teams to create a differentiated online experience that is customized for Spectrum Enterprise customers
  • As active member of the project team, the Manager provide insights representative of different customer and vertical needs and drivers, to ultimately help the team deliver, and maintain, a truly differentiated website experience that strengthens our customer relationships
  • Bachelor’s Degree or industry equivalent experience
  • 4+ years' people leadership experience
  • Experience leading cross-functional teams
  • Experience managing integrated customer lifecycle marketing plans and/or CRM programs with preference toward pro-active retention/churn management experience
  • Strong business acumen across several functions (including operations, finance, sales, and marketing)
  • Ability to analyze data and extract insights, trends
  • Understanding of marketing strategies and ability to connect those strategies to broader company initiatives
  • Solid understanding of marketing tools including marketing automation
  • Able to work with Analytics and Marketing Operations to size customer targets and create associated marketing lists
  • Advanced communication skills; Able to tailor communication to fit multiple audiences
  • Advanced quantitative aptitude and comfortable with ambiguous analytic challenges
  • Adapt and respond to rapid change, shifting priorities, multiple demands, and new or ambiguous situations with minimal coaching, showing resiliency and flexibility
  • Support existing department practices and look for solutions that improve the organization’s ability to do things better and more efficiently
  • Anticipate potential problems, drive possible solutions, and/or elevate and necessary
  • Demonstrate openness to coaching and feedback
13

Email Retention Marketing Manager Resume Examples & Samples

  • Develop a strong understanding of FTD’s business, policies, practices, and culture
  • Seek options to support the business in the best possible way
  • Maintain a positive “can do” attitude with a focus on the success of the team
  • Pursue the department and company mission, goals, and objectives with enthusiasm and passion
  • Identify project risks and develop contingency plans or other workaround solutions
  • Work with technical teams and business stakeholders to balance business goals with technical options
  • Must thrive in a fast-paced environment with high rates of change
  • Takes ownership of outstanding issues, is accountable, and establishes a high level of credibility with others in the organization
  • Respects other people's opinions and suggestions and works to create an 'environment of trust'
  • Come join our team and be part of an exciting transformation! While you are part of the office of technology, you will have a broader impact on the overall growth of the business
14

Senior Marketing Manager, Retention Resume Examples & Samples

  • Has a deep understanding of the product offering value proposition and drives the creation of clear and differentiated positioning
  • Has a strong understanding of competitive strategies and capabilities
  • Makes decisions that benefit the customer and the entire Intuit portfolio, not just his/her offering or channel
  • Creates and executes high impact, multichannel campaigns that leverage all possible channels to meet the business needs, including innovative promotions, analytics and learning plan
  • “Ownsâ€� specific web property or vehicle and key success metrics (revenue, RPV, conversion, CPA)
  • Strong use of segmentation and targeting to drive awesome customer experiences
  • Maintains a visible presence in relevant marketing forums, including Social Media, internal and industry groups, and networking events
  • Able to assess which variables are driving results and link actions to business outcomes
  • Analyzes data from multiple sources to drive insights influencing the development of high impact solutions
15

Marketing Manager Retention & Growth Resume Examples & Samples

  • Campaign Management: Accountability to drive rentention, share of wallet across different line of businesses
  • Implement all marketing activiites required to support the annual marketing plan including campaign development & briefing, associate/ communication, proofing and reporting results
  • Leverage CRM best practices, customer insights and data to execute personalized and contextual retention & customer engagement campaigns across different line of businesses
  • Manage and communication customer engagement & retention campaign details to key parameters (i.e. call centre, fulfillement partners, business owners and etc..)
  • Coordinate with the broader CRM and Analytics team to support, execute lifecylce-based marketing programs
  • Formulating and implementing Marketing activities and campaigns to support the achievement of revenue growth targets for the business
  • Collaborating with key internal stakeholders and effectively managing agency and supplier relationships to maximise service delivery
  • Execute effective caampaigns, platforms and campaign assets that can be used consistently across the markets
  • Implement the agreed campaign and activities in line with the agreed Marketing plan, budget and activity schedule
  • Work with agencies and third parties to deliver campaigns and assets to time and in budget
  • Provide assets for use online, at events or in collateral
  • Ensure that all campaigns and assets delivered are legal and compliant with the relevant codes of practice
  • Ensure that all assets are uploaded centrally for use by all markets
  • 4 – 6 years of Marketing experience
  • Strong direct marketing experience managing customer lifecycle/relationship initiatives/program
  • Strong analytical skills & attention to detail
  • Strong passion for serving and understanding customers
  • Positive, nothing is impossible attitude and ability to find creative solutions to problems
  • Self-starter with excellent communications skills who is committed to producing high-quality results efficiently and effectively
  • Ability to multitask in a high speed environment
  • Strong marketing analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
16

Senior SMB Retention Marketing Manager Resume Examples & Samples

  • Partner with internal teams to manage initiatives related to customer lifecycle, product launches, small business demand gen campaigns, and existing customer marketing activities
  • Align closely with our Customer Care teams to drive upsell and renewals through various programs including email, website, events, digital marketing, etc
  • Communicate regularly with product, marketing, sales, and management, and can effectively communicate all new product and service offerings to customer base
  • Create and edit the monthly small business customer newsletters
  • Own and manage the customer marketing editorial and program calendar
  • Support the development and marketing of customer case studies, quotes, and video testimonials that will be used to drive the customer loyalty, build brand awareness, and support demand generation activities
  • Develop and execute customer relationship campaign frameworks within small business systems
  • Influence and engage customers through our online customer community, social media, speaking engagements, events, and other PR opportunities
  • Actively create, promote, and engage in customer outreach efforts to expand relationships with existing customers. Outreach efforts may include customer interviews, customer events, direct mail campaigns, email campaigns, monthly customer newsletter, and customer loyalty program
  • Help identify customers to participate in launches, campaigns, events, etc
  • Analyze, report, optimize and communicate on success metrics for all consumer and small business marketing programs
  • Manage monthly and quarterly reports to help provide input for monthly scorecard and sales forecast
  • Calculate ROI on small business marketing initiatives and communicate effectiveness of our efforts
  • Bachelors' degree required
  • Minimum 5-10 years of proven marketing experience supporting the needs of small businesses
  • Highly motivated and creative self-starter with strong marketing, writing, MS office suite, and project management skills, experienced in working with cross functional teams in a matrix organization
  • Ability to create customer relationship programs that will reduce customer attrition
  • Ability to translate product and solutions specs into tangible customer benefits and formulate a plan to execute that will act as enabler for sales and gain customer mindshare
  • Broad understanding of key movements occurring in the industry, their drivers, and ability to map EarthLink’s portfolio into them
  • Proven business and analytical skills to conduct market analysis, and develop and execute GTM plans
  • Creative, excellent written communications and strong presentation skills
  • Strong problem-solving and project management skills
  • Demonstrated ability to meet or beat assigned targets and deadlines consistently
  • Outstanding ability to work well cross functionally and with customers
  • Keen interest, passion, and drive to work hard and have fun to achieve the consumer and small business goals and objectives
17

Customer Retention Marketing Manager Resume Examples & Samples

  • Leverage data and insights to recommend strategic and promotional opportunities; evaluate offer performance to drive continuous improvement within the sales channels
  • Partner with creative agency to generate push marketing including Email, SMS and Web content
  • Experience in telemarketing channels and understanding key performance indicators in working with a call centers
  • Ability to articulate marketing program concepts in Microsoft PowerPoint and present them in a concise format
  • Bachelor's degree and four years related work experience or eight years related work experience post high school
  • Strong thinker and creative thinker who is intellectually curious
  • Strong team player who can incorporate input from others and can generate consensus through inclusion
  • Must be able to thrive in a fast-paced and dynamic work environment
  • Good organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing
18

Marketing Manager, Retention Programs Resume Examples & Samples

  • Develop Loyalty and Retention strategies for key client segments and value proposition elements
  • Report on and manage retention spend/COR
  • Lead COR budgeting and perform variance analysis on retention spend
  • Optimize agent tool kit to enable clear and simple process and strategic execution
  • Plan and execute innovative, leading edge loyalty and retention programs and campaigns
  • Develop programs including clear objectives, business requirements, segmented offers, business cases, execution plans, and identification of critical success factors
  • Liaise with Product Marketing and Client Experience groups to ensure flawless execution on programs: delivering on-time and on-budget projects with measurable results
  • Provide creative and pro-active solutions to project issues
  • Deliver timely post mortem analysis of campaign results with a view to refining programs in real time to improve efficiency and effectiveness
  • Solicit and incorporate frontline feedback in campaign/product development and enhancement
  • Conduct competitive intelligence and pricing analysis
19

Marketing Manager, Retention & Engagement Resume Examples & Samples

  • Own end-to-end email messaging strategy with the ability to effectively evaluate segmentation, campaign performance, and content design
  • Leverage data to develop new messaging strategies and continually optimize campaign performance
  • Partner with cross-functional marketing and game teams to develop and deploy effective marketing campaigns (including push notifications) in a timely manner while setting measurable campaign goals
  • Create and deliver A/B and multivariate testing for email and push notifications
  • Increase the engagement and success of Aftershock’s messaging channels
  • Maintain campaign calendars to ensure all messaging is on-track for scheduled deployment dates
  • Strategically address target segments and player data to create effective communications with personalized copy and creative
  • Analyze and report on email and push campaign success by evaluating KPIs, including click-through rates, open rates, and unsubscribe rates. Provide recommendations based on results
  • Identify and recommend new opportunities for email and push notification campaign testing and targeting
  • Research emerging best practices and technologies to create innovative, leading campaigns
  • Provide business requirements to technical teams to construct more compelling and dynamic messaging and the tools that facilitate them
  • Share program insights and recommendations throughout the organization and key stakeholders
  • A BA / BS required
  • 5+ years of online marketing experience, with at least 3 years of push and email marketing expertise in a gaming or mobile company
  • Previous success in managing high volume, database driven push and email programs, including development, execution, and analysis
  • Strong analytical skills, including the ability to extract data to inform future campaigns
  • Forensic attention to detail with the ability to execute projects from beginning to end
  • Exceptional computer skills, including experience with HTML and Excel
  • Experience with 3rd party Push & ESP platforms. Candidate must be comfortable with technology applications
  • Ability to thrive in a fast-paced environment with shifting priorities
  • Ability to work efficiently and meet deadlines in a cross-functional, team-based environment
  • Ability to work with Los Angeles game studio while reporting into functional team lead in San Francisco
20

Retention Marketing Manager Resume Examples & Samples

  • Manage email and app push calendar, send volume and define cadence based on performance testing, internal learnings, best practices and industry trends
  • Test and optimize program elements to continuously improve KPIs including open rates, click-through rates, unsubscribe rates and subscription conversion rates
  • Test email templates and messaging construct to identify the optimal creative approach
  • Set the vision for channel measurement and analytics, ensuring we are appropriately measuring performance and impact
  • B.S. or M.S. in Marketing or similar applied field
  • 1+ year(s) in an email marketing position
  • Excellent writing skills, both professional and creative with the ability to write in different styles and tones in order to reach a variety of audiences
21

Retention Marketing Manager Resume Examples & Samples

  • Drive and report on email growth, retention and reduce churn
  • Planning the strategy for and implementing the execution of emails, push notifications and campaigns including A/B testing, reporting, and working closely with the marketing and creative teams to provide complete asset requests
  • Monitor and manage content calendar and properly document procedures for the smooth transfer of asset requests
  • Analyze past campaigns to help source meaningful content to increase engagement in future campaigns by increasing opens, clicks and conversion
  • Ensure the copy and creative is in line with the company’s brand guidelines (include mission, value and merch etc.)
  • Developing strategies that result in month over month and year over year email list growth
  • Partner with marketing team to create briefs and assist with copywriting – strong writing skills required!
  • Manage database, templates and reporting
  • Execute email list management, file hygiene, reactivation strategies and tactics
  • Act as liaison with email service provider (SilverPop) to stay on top of best in class email trends and bring those practices to our email programs
  • Manage app messaging and ensuring push notifications are sent on time
  • Responsible for updating promotional text on app
  • Measure results of app messaging and opportunities to improve/refine campaigns
  • Own organization and cadence of all triggered and transactional emails via SendGrid
  • Own updating and removing site assets so they are in line with marketing campaigns
  • Assist marketing team with fact finding, reporting, coordinating projects and various tasks as needed
22

Product Marketing Manager, Retention Resume Examples & Samples

  • Be the voice of the prospective driver within the product organization
  • Be the expert of your end user by conducting user research and leveraging user data. Leverage customer insights to develop strategy, positioning, and provide feedback cross-functionally
  • Develop and drive an overarching driver retention and loyalty strategy in conjunction with the product and engineering teams to increase driver engagement
  • 4+ years experience in product marketing, with a focus on engagement and retention
  • Analytical thinker and experience in data-driven marketing. Results driven with the ability to analyze complex data to inform strategic decisions
  • Experience working on consumer loyalty and retention programs
  • Ability to independently drive experimentation frameworks focused on engagement (i.e. A/B tests on copy and design)
  • Very strong written communication skills
  • Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively with both analytical and creative teams