Retention Marketing Manager Cover Letter

I would like to submit my application for the retention marketing manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for insight on best practices, program enhancements, and new trends to support the success of the email business.

My experience is an excellent fit for the list of requirements in this job:

• Move inactive and disengaged users to happy paths via carefully designed cross platform nurture campaign based on customer insights
• Orchestrate cross platform test campaigns to understand the effectiveness of each combination of channels and understand what message should go out via which channel at what frequency can reach the most optimal business impact
• Identify and develop multi-channel trigger plans to supplement in-product promotions
• Use customer data to drive customer action (1-1 marketing)
• Partner with channel teams to insure integrated experiences
• In-product A/B testing calendar and learning plan designed with channel focus
• Ongoing reporting of conversion lift
• Promote social/community/referral within product to deepen engagement of trialer

I submit this application to express my sincere interest in the retention marketing manager position.

In my previous role, I was responsible for proactive voice of customer input to marketing content and creative teams on customer needs and best practices.

My experience is an excellent fit for the list of requirements in this job:

• Collaboration and influencing skills in matrixed organization and/or with teams in different locations and countries
• Experience working in an iterative, test and learn environment with an understanding of how to leverage A/B testing and post-campaign analysis
• Lead with a one-team approach, building a project team across functions internally, with agencies and with external partners
• Strong analytical and interpersonal skills, comfortable communicating with executive leadership
• Understanding / knowledge of Responsive & Adaptive Design strongly preferred
• MS Office knowledge (Word, Excel, Power Point, Project)
• Create and execute integrated marketing campaigns that increase engagement and retention within product portfolios (balance growth, digital adoption, mobile payments usage)
• Work with Targeted Marketing on customer selection for communications

In response to your job posting for retention marketing manager, I am including this letter and my resume for your review.

In the previous role, I was responsible for strategic guidance for best practices supporting direct B2B sales, channel, and online customer acquisition.

Please consider my qualifications and experience:

• Share out test results, learnings to acquisition channels to inform additional hypothesis
• Work with channel partners to insure integrated campaign messaging flows E2E
• Gather customer insights and evidence to identify our customer benefits to surface better experiences
• Experience in Kahuna, Responsys, Eloqua, Segment, Tableau, Amplitude is preferred
• Great track-record of multi-channel customer communication campaign development
• Strong background in testing & experimentation to drive growth
• Knowledge and experience with consumer products and/or subscription business
• Knowledge and understanding of P&L and budgeting

Please consider me for the retention marketing manager opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for best practices for building email campaigns to the brand marketing team and in-house creative department.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Experience in retention marketing, especially email marketing including coding is preferred
• A love for fashion and beauty, especially as it relates to physical and digital marketing communications
• A core understanding of the luxury consumer’s needs, lifestyle and media consumption
• Strong analytical and creative marketing skills
• Expert knowledge of Excel and Google Sheets
• Experience with Google Analytics or other web analytics platforms
• Willingness to be hands-on and do all levels of work and ‘pitch-in’ as needed
• Passionate about marketing including both traditional and digital aspects

Please consider me for the retention marketing manager opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for guidance and best practices to management and other internal departments on how best to use and implement customer retention programs.

My experience is an excellent fit for the list of requirements in this job:

• Manage budget forecasts and actuals for project activities
• Customer engagement campaign planning – inclusive of creative briefing, data briefing and post-campaign reporting
• Stakeholder liaison and creative approvals – external agencies and internal key stakeholders
• Forward-looking business planning
• Strong understanding of technology, digital channels and customer experience
• Exceptional verbal and written skills – attention to detail
• Proven experience in a similar role, ideally in a direct-marketing organisation and agency environment
• Clear understanding of digital channels and the roles they play in driving customer conversion and uptake