Partnership Marketing Manager Resume Samples

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TB
T Boyer
Trisha
Boyer
190 Nikolaus Fields
Dallas
TX
190 Nikolaus Fields
Dallas
TX
Experience Experience
04/2015 – present
New York, NY
Marketing Manager / VP Co-brand Partnership
Marketing Manager / VP Co-brand Partnership
04/2015 – present
New York, NY
Marketing Manager / VP Co-brand Partnership
04/2015 – present
  • Work with cobrand partner in developing an integrated, multi-channel, annual marketing plan to drive engagement among existing cobrand customers
  • Execute and oversee all aspects of internal marketing campaigns including business case, creative development, internal approvals and campaign analysis
  • Manage value proposition, lead new product development and product enhancements and oversee market research efforts
  • Work with partner on execution and approval of Partner led marketing initiatives
  • Manage marketing drive calendar and marketing budget
  • Marketing Strategy for industry events, and when necessary, working with AOL Events team for on-site activation support
  • Serve as quarterback across Convertro marketing initiatives
12/2011 – 11/2014
Chicago, IL
Microsoft Partnership Product Marketing Manager
Microsoft Partnership Product Marketing Manager
12/2011 – 11/2014
Chicago, IL
Microsoft Partnership Product Marketing Manager
12/2011 – 11/2014
  • Help develop partnership and joint Use Case messaging and be the steward of that messaging as it’s executed into market across channels
  • Work with internal Adobe and Microsoft teams daily to execute on our joint bill-of-materials and go-to-market commitments
  • Work with PR, AR, events and web teams on launch activities to drive awareness for the Adobe + Microsoft partnership and what we can do for customers
  • Support the execution of joint Adobe + Microsoft global go-to-market strategies
  • Support thought leadership activities through creation of white papers, blog posts and articles
  • Business Management - Providing partnership management expertise and executing marketing responsibilities such as assisting with the development of partnership opportunities and helping shape the proposed partnership activities to support the brand. Manage the partnership budgets for the retail and formalwear brands. Delivery of all marketing activity within agreed budget. Work with Marketing Directors and Finance on quarterly adjustments
  • Pitching and securing earned speaking opportunities on-going through the year. Leading on message and positioning while working with product marketing to craft the overall story and/or POV
03/2005 – 10/2011
Phoenix, AZ
Partnership Marketing Manager
Partnership Marketing Manager
03/2005 – 10/2011
Phoenix, AZ
Partnership Marketing Manager
03/2005 – 10/2011
  • Partner Development & Team Building - Providing partners with coaching, feedback, and developmental opportunities and building effective teams
  • Launch and manage a wide range of partner programs, including co-marketing emails, webinars, newsletters, direct mail, sales training, trade shows and events
  • Work closely with relevant Partners, internal and external, to ensure campaigns are executed effectively (creation of urls, campaign codes, landing pages etc), including clear communication of marketing plans with Fulfillment partner
  • Drive seller activations and generate leads through ongoing and quarterly partner marketing activity including
  • Assist in driving acquisition investment strategy within the market and optimization of ROI on marketing spend
  • Maintain a forward looking six-month roadmap for partnership marketing
  • Create engaging content across all key content types, this includes copywriting, video production and the creation of design assets such as info graphics
Education Education
Bachelor’s Degree in Business
University of Delaware
Bachelor’s Degree in Business
Skills Skills
  • Ability to build strong relationships with clients
  • Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
  • Excellent written communication skills. Able to clearly and concisely articulate the vision and strategy to all levels in the organization
  • Ability to handle and resolve conflicts in a professional, tactful manner
  • Ability to multi-task and learn quickly
  • Excellent verbal and presentation skills. Able to convey their point of view in a manner that engenders confidence and credibility
  • Strong knowledge of Marketing principles, including credit, direct mail, email and digital
  • Good analytical skills - financial and quantitative skills, including profit calculations, and ROI
  • Strong attention to detail, following processes, accuracy and consistency when completing job responsibilities
  • Proficient with Microsoft Office (Word, Excel, PowerPoint)
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1

Partnership Marketing Manager Resume Examples & Samples

  • Develop and implement fitness activation strategy with key partners (Spartan, Avon, Les Mills, IDEA, Reebok One) to establish Reebok as THE fitness brand of choice with our target consumer
  • Drive Omni-channel approach with our partnerships by leveraging event activations, utilizing partner touch points, channel marketing support and activation (retail, wholesale, ecomm), social media, grassroots, PR, etc
  • Order and supply our partners with key products needed to own and activate the brand at all necessary touch points
  • Develop tactical marketing tools in close collaboration with global and US brand communications to tell a consistent brand story across our partners and experiences
  • Manage event agency on a daily basis to ensure seamless planning and execution of all event/partnership activations and promotions
  • Define success and progress through relevant KPI’s and effectiveness measurement
  • Manage a budget on a monthly basis including forecasting, actual reconciliation, and accruals
  • Self- motivated, enthusiastic, and works well independently
  • Strong client/agency management skills
  • Knowledge of Retail, consumer, grassroots events, and Fitness industry
  • Ability to work Cross functionally with US and Global Teams to ensure seamless strategy and execution
  • Strong powerpoint and presentation skills
  • Passion and ability to thrive in a fast paced environment
  • BS in Marketing or relevant degree required
  • 5 Plus years in Marketing of a Brand and /or consumer goods
  • Proven success in field activation in market
  • Previous agency/client management
2

Marketing Manager / VP Co-brand Partnership Resume Examples & Samples

  • Work with cobrand partner in developing an integrated, multi-channel, annual marketing plan to drive engagement among existing cobrand customers
  • Work with partner on execution and approval of Partner led marketing initiatives
  • Serve as the main point of contact for existing customer marketing efforts and customer experience marketing team and oversee day-to-day relationship
  • Oversee customer experience efforts including managing customer service relationship and identifying and implementing process improvements
  • Manage value proposition, lead new product development and product enhancements and oversee market research efforts
  • Problem solver with strong project management skills and the ability to prioritize and manage multiple priorities
  • Analytical thinker with ability to interpret results and drive change
  • Strong attention to detail and excellent organizational skills
  • Demonstrated ability to lead and influence cross-functional internal /external teams
  • BA/BS degree or equivalent experience required
3

Marketing Manager Canadian Tire Partnership Resume Examples & Samples

  • Manage marketing initiatives & execution, for the Canadian Tire partnership, in collaboration with multiple stakeholders including all Bank Retail product groups, channels and partners
  • Work closely with the Director Canadian Tire Partnership, internal stakeholders and CTC Marketing to help identify opportunities within both organizations for mutually beneficial marketing campaigns and plans
  • Become a subject matter expert on the Canadian Tire partnership for our internal business lines, marketing and channel partners
  • Ensure timely communication of all initiatives and report on progress relative to goals, new developments and issues
  • Project management skills are needed to coordinate meetings, provide timely updates on action items to ensure project deliverables are met, budgets are forecast properly and invoices are managed and paid promptly
  • Establish marketing campaign and program objectives that align to broader department and business objectives and deliver campaign summaries/reports to demonstrate progress against these objectives
  • Minimum of 5 years experience in marketing communication execution development, including all media and communication channels
  • Marketing experience with a major retailer is preferred
  • Demonstrated project management experience with a focus on delivering customer centric marketing programs on strategy, on time and within approved budgets
  • Strong analytical skills to help coordinate, contribute to and evaluate financial opportunities associated with new partnership opportunities
  • Ability to successfully drive marketing processes across multiple internal and external partners by providing direction from concept development to implementation
  • Strong written and communication skills combined with strong relationship building abilities
4

Partnership Marketing Manager Resume Examples & Samples

  • Experience in an enterprise software company, B2B Enterprise marketing to marketers and C-level Fortune 100-500 decision-makers. Experience in marketing analytics, preferably multi-touch attribution and/or marketing mix modeling. Exposure to media planning and buying, advertising technology, marketing planning and optimization ecosystem players
  • Standing relationships and experience working with with various industry associations (i.e. IAB, ANA, ARF, Digiday)
  • A track record of strong professional relationships both internally and externally
  • BA or BS...preferably in marketing, advertising, business
  • 6-8 years working in marketing for technology companies, client side, or start-up tech company
  • Capable of performing 100% independently and autonomously, while fostering a team-based environment
5

Partnership Marketing Manager Resume Examples & Samples

  • Minimum Experience Requirements: At least 5-7 years prior related to digital advertising, sales, or agency experience (Digital Agency Experience is a Plus)
  • Strong aptitude for business and ad sales aspects of digital media
  • Desirable Requirements: Experience in Kids and young adult and adult entertainment
  • Educational Requirements: Four year college degree
6

Partnership Marketing Manager Resume Examples & Samples

  • Implement local marketing strategies for partnership marketing to establish and build the brand in Australia
  • Assist in driving acquisition investment strategy within the market and optimization of ROI on marketing spend
  • Maintain a forward looking six-month roadmap for partnership marketing
  • Optimize response rates across all offline acquisition channels to ensure KPI, targets and deliverables are met
  • Identify new subscription opportunities and develop marketing initiatives with potential partners, associations and corporations
  • Manage subscription expense budgets and prepare monthly marketing expense and subscription volume forecast
  • Work closely with relevant Partners, internal and external, to ensure campaigns are executed effectively (creation of urls, campaign codes, landing pages etc), including clear communication of marketing plans with Fulfillment partner
  • Responsible for generating reports, tracking results of all acquisition sources in Australia, surfacing valuable insights from results of campaigns and making recommendations for improvement, scale or discontinuance
  • Collaborate with global circulation team, external partners, vendors and freelance resources
  • Remain abreast to new industry and market developments
  • Minimum 8 years solid experience in direct response marketing in a B2C environment
  • Experience in customer acquisition marketing strongly preferred
  • Track record in successfully negotiating marketing partnership programmes
  • Fluency in English (written and spoken)
7

Partnership Marketing Manager Resume Examples & Samples

  • Develop messaging aligned with targeted audiences, personas and the student journey
  • Collate, develop, manage, distribute and promote a cohesive and high-quality suite of on and off-line content to generate an increased volume of quality leads, and to drive awareness, engagement and brand preference across various marketing vehicles including web, social media, events, print, and email
  • Ensure all content created follows the overall brand strategy through consistent messaging and design
  • Create engaging content across all key content types, this includes copywriting, video production and the creation of design assets such as info graphics
  • Create and manage a content development plan based on the partner’s style guidelines, standards and requirements
8

Director Alliance Partnership Marketing Manager Resume Examples & Samples

  • Develop and guide execution of overall Strategic Solutions partnering plan
  • Establish IoT-based partner initiatives to drive a) increased close rates, b) higher average order values, and c) increased number of proposals for the Hitachi sales force
  • Recruit and lead IoT and Hitachi Lumada platform alliance ecosystem
  • Lead implementation of strategic alliance initiatives with the prioritized partners to drive significant revenue potential for Hitachi
  • Assimilating technical product advantages into winning business propositions for global alliance assigned, including, but not limited to, IoT and analytics-based solution development and technology integration
  • Creation of enhanced co-selling programs that join the forces of the strategic alliances and the Hitachi Data Systems and Insight Group’s sales force
  • Conceiving, creating and executing global programmatic activities to enhance Hitachi Data Systems status with the global alliance
  • Driving Hitachi Insight Group solutions (driving Hitachi Data Systems product/services revenue) to, though and with assigned partners. This could include Paid Referral, Resell, OEM and partner pull-through revenue from partner solution/consulting sales in a co-selling mode
  • Identifying marketing and business generation activity that will result in Hitachi Data Systems and Insight Group’s contribution revenue associated with the global alliance accounts assigned
  • Educating internal Hitachi sales professionals on the global alliance partnerships and solutions established, their value to Hitachi, and go-to-market plans that will enhance Hitachi customer position
  • Maintaining active lead management and sales funnel activity with assigned global alliances through measured activity with Hitachi sales teams
  • Regularly communicating with Hitachi Data Systems’ and Insight Group’s Sales and Marketing executives in support of global alliance assigned and its activities in support of the One Hitachi mission
  • Working collaboratively with Marketing and Technology groups to produce partner-specific collateral briefs, and white papers
  • Securing partner commitment and participation in Hitachi product launch events, PR activities, and marketing events
  • 12+ years of work experience within the enterprise software marketplace. Machine to Machine and/or IoT experience a major plus
  • Experience with Business Intelligence, Analytics or Big Data industries and solutions with progressive responsibility in Alliances, Business Development or Sales
  • 5+ years of recent work with named Systems Integrators and related software companies and eco-system required
  • 5+ years’ experience in leading cross functional (including product and/or technical personnel with business development personnel) teams
  • Experience with cloud-based and enabling software companies as well as cloud based technology and business models
  • Experience in leading cross-functional teams is mandatory
  • Strong leadership and communication skills, as well as strong team and interpersonal skills
  • Very strong organization, program management and execution skills
  • Must be a self-starter with the ability to execute with limited supervision
  • Must be able to take in a broad array of possibilities, requests and requirements, then focus, prioritize and implement the plan
  • Exceptional business acuity, technology prowess and strategic analysis skills
  • Excellent communication, presentation, and demonstrated analytical skills
  • Experience recruiting and managing large, global, complex alliances
9

Senior Partnership Marketing Manager Resume Examples & Samples

  • 5+ years experience in Marketing, Partnership Management. Minimum 2 years proven managerial experience, preferably in a multi-level organization. Proven experience building marketing roadmaps and strategies for retail, brand, consumer or credit cards. Highly skilled at building connections internally and externally to facilitate program growth. Strong understanding of financial concepts, retail, loyalty and credit programs, consumer behavior, and marketing analytics
  • Strong interpersonal skills and proven track record for driving results
  • Excellent written communication skills. Able to clearly and concisely articulate the vision and strategy to all levels in the organization
  • Ability to work in a matrixed organization
10

Senior Partnership Marketing Manager Resume Examples & Samples

  • 5+ years experience in Marketing, Partnership Management for co-brand or general purpose credit cards. Proven experience influencing others in a multi-level organization. Proven experience building marketing roadmaps and strategies for retail, brand, consumer or credit cards. Skilled at building connections internally and externally to facilitate program growth. Fundamental understanding of financial concepts, retail, loyalty and credit programs, consumer behavior, and marketing analytics
  • Proficient with Microsoft Office (Word, Excel, Powerpoint)
  • Alliance Data offers a competitive salary and a comprehensive selection of benefit options including 401(k)
11

Senior Cobrand Partnership Marketing Manager Resume Examples & Samples

  • 5+ years experience in Marketing, Partnership Management for co-brand or general purpose credit cards. Minimum 2 years proven managerial experience, preferably in a multi-level organization. Proven experience building marketing roadmaps and strategies for retail, brand, consumer or credit cards. Highly skilled at building connections internally and externally to facilitate program growth. Strong understanding of financial concepts, retail, loyalty and credit programs, consumer behavior, and marketing analytics
  • Excellent verbal and presentation skills. Able to convey their point of view in a manner that engenders confidence and credibility
  • Alliance Data will consider for employment qualified applicants with criminal and credit histories in a manner consistent with all applicable laws
  • Alliance Data participates in E-Verify
12

Partnership Marketing Manager Resume Examples & Samples

  • High School diploma or equivalent required
  • 7+ years of partnership marketing experience
  • Experience working in retail environment
  • Sports, outdoors and lifestyle partnership experience preferred
  • Event activation experience with brands or agencies
  • Up to 50% travel, as needed
  • Strong interpersonal, written, and verbal communication skills, with the ability to create thorough documentation and interface effectively with individuals at various levels
  • Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment
  • Capable of working effectively with minimal supervision
  • Demonstrated ability to take initiative and operate with a sense of urgency
  • Acceptable level of hearing and vision to perform job duties
13

Partnership Marketing Manager Resume Examples & Samples

  • Strategic management, execution, strategic direction & tracking of IMG College national partnerships
  • Bachelor’s Degree or equivalent experience in applicable field; Masters degree or equivalent experience preferred
  • 4+ years of relevant marketing experience in agency, sports, or sponsorship landscape preferred
  • Experience with marketing, strategy, branding, and research preferred
  • Experience managing day-to-day relationships with client, agency(s) and vendors preferred
  • Detail oriented with the ability to handle multiple projects with varying deadlines
  • Maintain up-to-date knowledge of industry trends, activation best practices and new media marketing efforts
  • Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance
  • Strong proficiency in Microsoft Office
14

Partnership Marketing Manager Resume Examples & Samples

  • 4-5 years related marketing experience
  • Copy-writing - Able to tell a clear and compelling story in sales proposals and collateral
  • Ideation - Is an active contributor in brainstorming relevant ideas for existing and potential partners
  • Analytical - Researches and collects relevant data and uses intuition and experience to interpret, synthesize and present complex information and data in a compelling manner
  • Problem Solving - Identifies and resolves problems in a timely manner skillfully gathering and analyzing relevant information; uses logic and reason to develop alternative solutions and approaches to complex situations
  • Planning/Organizing - Demonstrated experience setting goals and objectives and planning work appropriately; uses time efficiently and plans for additional resources as appropriate
  • Oral Communication - Communicates clearly and persuasively in all situations, listens and seeks clarification, responds well to questions and critique, and demonstrates solid presentation skills in meetings and group settings
  • Business Acumen - Demonstrates solid knowledge of active lifestyle brands, markets and competition and understands implications of business decisions; aligns work to meet strategic goals while displaying orientation towards profitability
  • Ability to multi-task and learn quickly
  • Ability to operate a personal computer
  • Knowledge of standard office procedures and computer software
  • Ability to build strong relationships with clients
  • Ability to handle and resolve conflicts in a professional, tactful manner
  • Ability to deal with difficult situations in a calm manner
  • Excellent presentation and negotiation skills
  • Knowledge of marketing concepts and strategies
  • Ability to stay motivated while working independently
15

Partnership Marketing Manager Resume Examples & Samples

  • Manage a portfolio of partners
  • Launch and manage a wide range of partner programs, including co-marketing emails, webinars, newsletters, direct mail, sales training, trade shows and events
  • Lead negotiations with partners for messaging and offer strategy. Represent Internet Brands interests and insure programs achieve customer acquisition results
  • Lead ideation of new programs, messaging, and channels to drive growth in partner performance
  • Coordinate execution of programs with Marketing , Sales and Operations departments
  • Insure all partner pipeline and management information is captured in CRM and provide weekly reporting on results
  • Engage with prospective partners and negotiate partner agreements that bring value to both companies
  • Required Bachelor’s degree in business, marketing, communications or related field
  • Required minimum 4+ years experience in digital marketing and/or business development
  • Strong relationship management skills
16

Partnership Marketing Manager Resume Examples & Samples

  • Leadership - Setting goals for the work flow, developing organizational capability, and modeling how we work together. Works cross-functionally with Merchants, Operations, Finance, Creative and with the Brand team to grow share, build the brand and achieve financial objectives
  • Planning and Execution - Developing strategic and operational plans by collaborating with internal and external partner business units to support business objectives. Track and analyze partnership performance; being agile to adjust as business needs dictate. Leverage corporate and external marketing resources (including design, content, events, branding, advertising) into relevant executions for the partner marketing plan. Work with sales and operations and partner teams to identify opportunities and develop partner and channel-specific marketing materials and other activations
  • Business Management - Providing partnership management expertise and executing marketing responsibilities such as assisting with the development of partnership opportunities and helping shape the proposed partnership activities to support the brand. Manage the partnership budgets for the retail and formalwear brands. Delivery of all marketing activity within agreed budget. Work with Marketing Directors and Finance on quarterly adjustments
  • Partnership Innovation – Leading the development of new marketing partnership opportunities that focus on connecting the customer through partnerships-related opportunities from concept to commercialization. Monitor, collect, evaluate and report on the partner landscape, while assisting in other marketing related activities as needed
  • Partner Development & Team Building - Providing partners with coaching, feedback, and developmental opportunities and building effective teams
  • 4-6 years of traditional and digital marketing experience; preferably in retail
  • Experience in all aspects of developing and maintaining strategic partnerships and marketing plans
  • Experience working in a highly cross-functional role with many dynamic teams (Sales, Marketing, E-commerce, Digital, Operations, Procurement, etc.), senior executives, and external teams
  • Proven ability to oversee marketing activities, including schedules, scope and budgets
  • Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
  • Strong organization, planning skills and presentation skills
  • Strong cross-functional and team leadership
  • Must be an organized and motivated self-starter with strong interpersonal and communication skills who thrives on working in a fast-paced team environment
  • Strong strategic thinking skills; analytical and budgeting skills; oral and written communication skills
  • Willingness to travel and work in a nationwide team of professionals
  • Bachelors’ degree; MBA a plus
17

Partnership Marketing Manager Resume Examples & Samples

  • Oversee all marketing efforts to support multi-channel acquisition campaigns across multiple partner brands
  • Provide day-to-day management and maintenance of partner relationships, including recurring meetings and detailed agendas
  • Ensure flawless execution on all pieces of partner marketing collateral
  • Set and execute partnership program strategy to optimize existing and new products and to maximize campaign performance
  • Build and maintain marketing campaign schedules; work across the organization to effectively communicate and meet deadlines
  • Manage and track campaign results and provide regular reporting to internal stakeholders and partner contacts
  • Deliver innovations to enhance marketing campaigns and introduce new ideas / channels
18

Digital Partnership Marketing Manager Resume Examples & Samples

  • 1 year experience managing cross-functional teams
  • 1 year of supervisory experience
  • 2 years experience in online marketing
  • 2 years experience managing vendor contracts and relationships
  • 3 years experience in direct or indirect retail marketing, including product marketing and brand management
  • Master's degree in Business Administration or related field
  • Company Summary
19

Partnership Marketing Manager Resume Examples & Samples

  • Three to Four years experience in Marketing, Partnership Management, Marketing Services
  • Experience influencing others in a multi-level organization
  • Some experience building marketing roadmaps and strategies for retail, brand, consumer or credit cards
  • Skilled at building connections internally and externally to facilitate program growth
  • Fundamental understanding of financial concepts, retail, loyalty and credit programs, consumer behavior, and marketing analytics
  • Strong knowledge of Marketing principles, including credit, direct mail, email and digital
  • Good analytical skills - financial and quantitative skills, including profit calculations, and ROI
  • Strong attention to detail, following processes, accuracy and consistency when completing job responsibilities
  • Proven ability to organize tasks and react to shifting priorities without compromising assigned tasks
  • Ability to communicate and interact with individuals at all levels internally as well as with other departments and external clients and vendors in a professional manner
  • Proficient with Microsoft Office (Word, Excel, PowerPoint)
  • Alliance Data is an Equal Employment Opportunity employer
20

Microsoft Partnership Product Marketing Manager Resume Examples & Samples

  • Develop sales materials, customer-facing content, and competitive insights (on own and through collaboration with other teams) to enable our sales organizations for joint success
  • Support the execution of joint Adobe + Microsoft global go-to-market strategies
  • Work with internal Adobe and Microsoft teams daily to execute on our joint bill-of-materials and go-to-market commitments
  • Help develop partnership and joint Use Case messaging and be the steward of that messaging as it’s executed into market across channels
  • Support the Adobe Partner Marketing and Global Enablement organizations with subject-matter expertise for demand program and sales training materials
  • Work with PR, AR, events and web teams on launch activities to drive awareness for the Adobe + Microsoft partnership and what we can do for customers
  • Support thought leadership activities through creation of white papers, blog posts and articles
  • Present joint Adobe + Microsoft partnership value propositions and Use Cases at internal and external meetings and events as needed